Podcasts about messenger marketing

In dieser Folge erfahrt ihr, wieso es bei Marketing Automation nicht mehr nur um optimierte Kampagnen geht, sondern darum, echte, emotionale Verbindungen zwischen Marke und Kunden aufzubauen.Handelskraft-Gast Florian Lillig von Bloomreach erklärt, wie Kunden durch ihr eigenes Verhalten fast schon selbst die Kommunikation steuern und wieso Marketer vom Piloten mehr und mehr zu Fluglotsen werden.Daten spielen hier natürlich die entscheidende Rolle – ohne sie, keine personalisierten Erlebnisse. Mit einer CDP (Customer Data Platform), unabhängig davon, ob separat oder in die Marketing-Automation-Lösung integriert, schafft ihr die optimalen Bedingungen.Florian teilt auch konkrete Beispiele, wie KI-Funktionen bereits jetzt schon Marketingprozesse unterstützen und auch in Zukunft erleichtern werden: von der Erstellung einzelner Assets – wie individuelle Bilder im Newsletter – bis hin zu kompletten Videoformaten auf Social Media.Bye-bye Gießkanne, hello passgenaue Pflege!Für weitere Tipps & Tricks, checkt das dotSource Whitepaper »Marketing-Automation-Systeme« aus: https://s.dotsource.de/mbKapitelmarken:00:00 – 01:54 Intro & Begrüßung01:55 – 03:24 Sprint Planning03:25 – 05:56 Spiel Erklärs den Großeltern05:57 – 08:42 Welches Problem löst Marketing Automation?08:43 – 10:16 Wie bleibt eine Customer Journey individuell & relevant?10:17 – 11:52 Wie sieht ein Praxisbeispiel aus?11:53 – 13:48 Wie sammle und analysiere ich Daten? Was ist eine CDP?13:49 – 16:06 Wie verhindert eine Marketing Automation eine Information Overload?16:07 – 17:51 Wie entwickelt sich Messenger-Marketing?17:52 – 20:20 Wie hilft KI bei Marketing Automation? 20:21 – 22:12 Welche zukünftigen Entwicklungen 22:13 – 24:14 Retro & Outro

Episode 35: If you've been around for a while, you probably remember when Facebook Messenger marketing and Messenger Ads were the hottest thing in the online business space.You could get super-responsive, highly-engaged leads for dirt cheap and practically print money for your online business.But, as with every great strategy, marketers ruin everything, and the platform started to be abused and exploited.So, naturally, Facebook implemented some hard and fast rules, pages and ad accounts we shut down and banned in droves, and most people stopped using Messenger ads and moved on to the next hot, trendy marketing gimmick…Everyone except this episode's guest, Chandler Walker.Even to this day, Chandler is using Facebook Messenger Ads to book highly-qualified sales calls with an 80% show rate (or better) and turn around a minimum of 300% return on his ad spend, which has resulted in over $50 million in revenue for his business.In this episode, Chandler walks us though his Messenger Ad strategy in detail.About Chandler Walker: Chandler went to university for biology and biochemistry and has built and sold businesses since 2009.His Elite Ads Agency focuses on disruptive style ads and systems that set their clients apart from the rest of the industry and creates a moat surrounding their businesses.With over 10 years of experience in the business world, Chandler has a passion for sharing the knowledge he's gained and has learned to embrace failure as an opportunity for growth and the pursuit of mastery.Learn Chandler's Messenger Ad System here: https://www.scienceofads.com/opt1-3386Connect with Chandler: Facebook: https://www.facebook.com/ChandlerSAF Instagram: https://www.instagram.com/chandler_saf/ Twitter: https://twitter.com/ChandlerSAF LinkedIn: https://www.linkedin.com/in/chandler-walker/ YouTube: https://www.youtube.com/chandlerwalkersaf TikTok: https://www.tiktok.com/@chanslogicWant to learn more about how to build a successful online business from the ground up? Grab your FREE copy of our online course, "Zero to $20k Blueprint" where you'll learn how to build a simple, scalable online marketing system that will quickly generate paying customers & clients for your online business.Get it NOW, by visiting our website at https://DigitalTrailblazer.com✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Hast du dich jemals gefragt, wie du deine Kund:innen dort gezielt ansprichst, wo sie am aktivsten sind? Matthias Mehner von Sinch erklärt, wie Messenger Marketing zur Wunderwaffe im Marketing Mix wird. Und was du unbedingt vermeiden solltest. Freut euch auf einen spannenden Talk und Tipps, die ihr sofort anwenden könnt! 🚀

Hast du dich jemals gefragt, wie du deine Kund:innen dort gezielt ansprichst, wo sie am aktivsten sind? Matthias Mehner von Sinch erklärt, wie Messenger Marketing zur Wunderwaffe im Marketing Mix wird. Und was du unbedingt vermeiden solltest. Freut euch auf einen spannenden Talk und Tipps, die ihr sofort anwenden könnt!

Hast du dich jemals gefragt, wie du deine Kund:innen dort gezielt ansprichst, wo sie am aktivsten sind? Matthias Mehner von Sinch erklärt, wie Messenger Marketing zur Wunderwaffe im Marketing Mix wird. Und was du unbedingt vermeiden solltest. Freut euch auf einen spannenden Talk und Tipps, die ihr sofort anwenden könnt! 🚀

Jeden Tag nutzen wir sie: WhatsApp, Facebook Messenger & Co - Messenger sind aus dem Alltag der Meisten nicht mehr wegzudenken. Und auch in der Marketing-Welt sind Messenger nicht mehr unbekannt, doch nicht so weit verbreitet wie z.B. E-Mail Marketing. Was hinter der Marketing-Strategie steckt, welche Vorteile es gibt & mehr, dazu mehr hier!

Sven Deutschländer liefert in dieser Episode einen kompakte Erläuterung der rechtlichen Rahmenbedingungen im Mailing-Marketing - was geht per Briefpost, E-Mail, SMS und Fax - was ist untersagt?

Welchen Blick hat Tarek Müller, Co-Founder von About You, auf die Trend-Themen Kundenakquise, Conversion und Retention im Jahr 2023? Die digitale Welt entwickelt sich extrem schnell weiter, was selbstverständlich auch Auswirkungen auf den E-Commerce hat. Datensätze fallen weg, Retention wird immer stärker umkämpft und AI kann und will genutzt werden. All das zeigt sich auch in den Trends des Jahres, die bei Tarek natürlich ganz oben auf der Liste stehen. Mit Host und OMR Report Chefredakteur Rolf Hermann spricht er live auf der Yellow Stage des diesjährigen OMR Festivals über seine ganz persönlichen Einschätzungen rund um Kundenakquise, Conversion und Retention im Jahr 2023. Wie entwickeln sich TKP und ROI aktuell und wie verändert das die Steuerung? Wie geht man mit hoch-retournierenden Kund*innen um und wie viel Conversion-Potenzial steckt in Live-Shopping? Welches Potenzial hat AI im E-Commerce? Tarek erklärt, warum sie bei About You Kund*innen stärker segmentieren und Barrieren zum Teil bewusst wieder aufbauen, inwiefern Loyalty Programme und Messenger Marketing aus seiner Sicht die Hebel für höhere Retention sind und warum er glaubt, dass AI den Kundenservice und das Shoppingerlebnis in den kommenden Jahren massiv verändern wird. Auch die Konkurrenz aus Asien wie SHEIN, Temu und Trendyol hat Tarek fest im Blick und gibt eine Potenzialeinschätzung ab. Tarek hat wie immer den Durchblick, wenn es um Trends geht und lässt dich ganz frei an seinen Gedanken und Strategien teilhaben. Jetzt reinhören und lernen!

Sich mit Kund:innen so einfach wie mit Freund:innen und Famile über Kanäle wie WhatsApp und Co. zu verbinden, ist die Grundidee von Messenger Marketing. Und immer mehr Menschen bevorzugen den Austausch über Messenger-Dienste mit Unternehmen. Denn dieser erspart ihnen die nervige Anrede, förmliche Inhalte und meist auch lange Wartezeiten. Doch welche Möglichkeiten bietet Messenger Marketing Brands und Marketern? Und welche Strömungen solltest du bei der Etablierung oder Verbesserung deiner Messenger-Kommunikation mit Kund:innen beachten? Antworten auf diese Fragen und viele weitere spannende Insights zum Thema „Messenger Marketing: Diese Strategien funktionieren – DSGVO-konform!“ liefert Matthias Mehner, Vice President Global Marketing bei Sinch. Er hat ein Buch zum Thema herausgebracht und steht zwischen 50 und 100 Mal im Jahr als Messenger-Experte auf diversen Bühnen, auch beim Digital Bash – Vertriebssoftware war er bereits zu Gast. In dieser Folge spricht er mit OnlineMarketing.de-Redakteurin Larissa Ceccio über die Potenziale von Messenger Marketing für große Brands und KMU, zeigt die Chancen von Chatbots bei Messaging-Lösungen auf und verrät, welcher Messenger-Dienst durch DSGVO-Konformität glänzt. Darüber hinaus beleuchtet er den Einfluss von ChatGPT, der KI, die derzeit in aller Munde ist, auf das Messenger Marketing und beweist anhand von spannenden Cases, dass der Entertainment-Faktor auch bei dieser Marketing-Disziplin überzeugen kann.Du denkst, du weißt schon alles über Messenger Marketing? Falsch gedacht! Unser Deep Dive ins Thema bietet dir sicherlich noch den einen oder anderen Tipp in Bezug auf deine Chat-Kommunikation mit Kund:innen und zeigt dir die allerneusten Entwicklungen im Zuge der KI-Revolution und zum Thema Datenschutz sowie Best Cases auf. Also höre rein, um alle wertvollen Insights vom „WhatsApp-Versteher“ Matthias Mehner zu erhalten.#digitalbash #messengermarketing #whatsapp #telegram #signal #instagram #meta #onlinemarketing #podcast #marketingimohr #tipps #newsletter #business #storytelling Hosted on Acast. See acast.com/privacy for more information.

Meta räumt Ads Manager auf, Instagram macht einen Schritt zurück und TikTok mit geheimem Button. Digital Upgrade Academy - Online-Kurse zu LinkedIn Advertising, Pinterest Ads, Messenger Marketing und viele mehr. Profitiere von 20% Rabatt auf Deine Kursbuchung. Gutscheincode lautet: PODCAST23 (gültig bis 31.12.23)

In 2016, Facebook opened its Messenger Platform to developers and chatbots. Today chatbot technology is changing how businesses nurture leads through the sales process. Learn the specific steps to automating your sales funnels with Facebook Messenger. Tap into the 1.3 billion messenger users and instantly improve your advertising ROI.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Messenger marketing is a trend that has been making the rounds in the digital marketing industry. Basically, companies send marketing material via messaging applications, such as Facebook Messenger. These messages can come in the form of text, audio, video, images, and can even be sent through chat bots. Messenger Marketing is effective because it gives the company a direct connection to its audience and target market. Second, there are 1.5 billion users on Messenger giving companies a more efficient way to make their products and services visible. The vast amount of users stems from the fact that more and more people are using their phones to use the internet. Maryville University reveals that there was a 63% year-over-year increase in mobile traffic back in 2016. This hasn't slowed down, as that number continues to increase to this day. While messenger marketing can be an effective way to reach your intended audience and potential customers, there are common errors companies make. Here, are a few tips to avoid these mistakes, and you can maximize your results on messenger marketing Generic Content One common mistake when it comes to Messenger marketing is using the same material from your other social media platforms in your messages. Aside from being generic, they don't maximize the capacity and potential of the method, as they were written with other platforms in mind. You can avoid this by sending tailored messages in your campaigns. This is especially useful for eCommerce websites, as it encourages potential and past customers to revisit your site. ShopMessage aids companies in this process, as it allows them to send personalized messages that are based on a customer's activity. Long Messages Time Magazine, points out that people have shorter attention spans now more than ever, people lose interest after a mere eight seconds. While other platforms are still suited for long-form content, this isn't the case for Messenger. The best way to grab your customer's attention is to maintain a conversational tone that is aligned with your company's brand. Keep your messages concise, casual, and straight to the point. A good rule of thumb is to avoid sending messages that are longer than three sentences. Complicated Chatbots Companies usually bog down the process with unnecessary chatbot complexities. A good way to avoid this is to establish your goals and expectations before setting it up. Remember, the main objective is to increase sales and build your brand. A focused chatbot is more effective than trying to shove in multiple tasks that could just confuse your entire Messenger marketing strategy. Written for ShopMessageBy Robene Jade This originally appeared on Shop Message and is made available here to educate and cast a wider net of discovery.

Joshua Lewthwaite Co-Founder & CEO of Izzybots. A Messenger Marketing company used to convert social media engagement into conversions. ____________________________________________ ►Ryan J Melton is an

Reels mit Boost-Funktion, YouTube-Partnerschaft mit Spotify, Netflix Ads, LinkedIn Business Manager und Landingpages versus Messaging Marketing.

With the changes in today's fast-paced world, quick communications between businesses and clients are a must. Messenger Marketing is becoming a part of every business arsenal. In this episode, Adrienne Hill and guest Jenna Dancy, CEO and Owner of Freedom Funnels, discuss how to use Messenger to grow your business. Jenna talks about how she found Messenger marketing and how she used it to skyrocket her results, and how you can do the same. Learn impactful business tips and strategies from entrepreneurs just like you! #impactfulentrepreneurshow #guesttakeover #messengermarketing

In our digital world, social media and web interaction are tailor-made for confusion and conflict. The time is right for a road map to getting your point across without getting on someone's nerves. In their new book, Kelly & Kendra design a set of guidelines that improve clarity and positivity, limit conflict, and make virtual meetings much more productive. Kendra Losee is a digital marketing consultant, professor of social media marketing and Founder of Mota Marketing.  She's an award-winning marketer with a passion for helping business-owners in the cannabis space tell their story, reach their audience, and grow their company! Kelly Noble Mirabella is an internationally sought after Messenger Marketing trainer, consultant and builder. She is the creator of Baby Got Bot and the owner of Stellar Media Marketing. She has worked with such clients as ManyChat, Kerwin Rae, and AgoraPulse and has helped countless professionals get their bot-building to the next level. Before discovering Chat Marketing, Kelly had an action-packed 10 year career in social media marketing which attributes to her vast knowledge of not only digital marketing but also running a successful bootstrapped business.

Join me for a deep dive into understanding Mercury Retrograde for your Soulpreneur Biz ... this Rx is from 10th May to 3rd June 2022 in Gemini & Taurus Being empowered to know how to work with this energy has been a game changer in my own business.. nothing to be 'worried about' here... Mercury Rx brings opportunities to work WITH as you follow your soul purpose In this episode, I dive into how: Mercury Retrograde brings an energy of reflection, re-evaluation, reconsidering, refreshing.... You've got nothing to be 'worried about' goddess! Being open to pressing pause; embracing change & getting new clarity Mercury is the Messenger & Marketing archetype ... which is where the notorious technology 'trickster' vibes come in   All my love,   R x   Are we hanging out on the 'gram yet? You can connect with me https://www.instagram.com/rosetautari   Want to learn to read Human Design? Check out my Intuitive Human Design Reader Training - The ASCEND Method at https://www.rosetautari.com/ascend Grab your FREE Cosmic Business, Marketing + Branding Guide - For You, The Soulpreneur or Soul Purpose Seeker Who Is Ready To Step Into Your Soul Calling + Expand Your New Paradigm Business - Receive your free 60 page Soulpreneur guide, full of magic, Human Design wisdom, new paradigm business tips, soul-filled social media marketing & success strategies here https://www.rosetautari.com/freeguide

Messenger marketing is the future of digital marketing, but it's not a service every agency can offer. As an agency owner you want to provide your clients with cutting edge tools to help them succeed, but you also need to make sure they don't pull all your time and resources away from other services. In this episode, chatbot expert & trainer Kelly Mirabella will teach you how Messenger marketing works and why it's so important for businesses today. She'll show you how agencies can leverage Messenger marketing as a new source of revenue, and she'll even share her own tips on getting started in this exciting field! Hosted by long-time agency expert and communication coach, Stephanie Liu, download & listen to learn from Kelly: ✴️  why Messenger marketing is such an attractive option ✴️  how to leverage Messenger marketing yourself ✴️  the kinds of services agencies can offer clients Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Are you using Facebook to market yourself? What about Facebook Messenger?Kyle Draper wants to teach you 10 different ways you can use Facebook Messenger to successfully market yourself.

The Do Marketing Better Podcast Host: Brian Webb Episode 3: How To Get More Free Traffic To Your Website Without Being An SEO Expert _____________________________________________ Description:  The Do Marketing Better Podcast is designed to be your #1 resource to learn the secrets, frameworks, systems, & growth hacks that are essential to grow and scale any business. In this episode, we feature Justin Scicluna, who has helped market businesses online since 2003. He has done everything from PPC to content marketing to Messenger Marketing, where he has intently focused for the last 3 years. In this episode, he will explain how to get more free traffic to your website without being an SEO expert.  ____________________________________________ Helpful Links:  Whatbox Digital: https://whatboxdigital.com/ Whatbox Digital Insider's Club: https://whatboxdigital.com/insider/  Article by Manish Dudharejia  Help A Reporter Out: https://www.helpareporter.com/  _____________________________________________ Find and Follow our Sponsor, Whatbox Digital Web: https://whatboxdigital.com/  Linkedin: https://www.linkedin.com/company/whatbox-digital/  Facebook: https://www.facebook.com/whatboxdigital Instagram: https://www.instagram.com/whatboxdigital/  _____________________________________________ Connect w/ Brian Webb  Email: brianw@whatboxdigital.com Clubhouse: @brianwebb Linkedin: https://www.linkedin.com/in/thebrianwebb/  Facebook: https://www.facebook.com/thebrianwebb  Instagram: https://www.instagram.com/brianwebb/   _____________________________________________ Connect w/ Justin Scicluna Clubhouse: @justinscicluna Linkedin: https://www.linkedin.com/in/justinscicluna/  Facebook: https://facebook.com/WebbyUp/  Instagram: https://Instagram.com/WebbyUp/    ____________________________________________ Click Here for a full transcript of the podcast _____________________________________________ Like what you hear? Want to Subscribe? Connect with The Do Marketing Better Podcast on Apple Podcasts, Google Play, Pandora or Spotify - Subscribe and leave us a review. Your participation helps us grow and reach more business owners and leaders just like you. _____________________________________________ Transcript:  Brian Webb: Hey there everyone. Welcome to the Do Marketing Better podcast, where we know that bad marketing is a pandemic and the mortal enemy of growing your business, but good marketing done right will help you and your brand eradicate obscurity and elevate your reach and income to new heights. I'm your host, Brian Webb. This podcast is designed to be your number one resource in the world to learn the secrets, frameworks, systems, and growth hacks that are essential to grow and scale any business. So let's jump into today's episode. Brian Webb: Hey there everyone. Welcome. I'll get to the interview in just a minute, but I want to tell you why today's episode is so important. We've all heard and read about search engine optimization, and we all know it's important, but some of you might not know why, right? If you're a business owner, you know you want to get as much traffic to your website as possible. The more targeted traffic you attract, the more leads and potential new customers you might be able to bring in, which is a good thing, right? But for most of you in the audience, it seems so complicated and difficult to understand. And to a degree, it is, which is why the world needs SEO experts and the services they provide. So why is this episode important to you? One, you know you want more traffic on your website. Too, you know you want high valuable prospects to know who you are and the services and or products you provide. Three, you know you want to grow your business and generate new sales. And four, you don't want to spend years learning how to be an SEO expert. Brian Webb: So in today's episode, Justin reveals and breaks down Google's E-A-T algorithm, that'll make sense in a minute. And he provides a simple understanding of how the algorithms work in the most simple explanation. So if you want to understand the logic of what search platforms want, you're going to be rewarded by the search platforms with higher organic reach, which could yield more and better traffic to your website. You've worked hard to get where you are in starting and growing your business, you deserve to know and leverage the right strategies that can provide a nice tailwind to this journey. I'm here to help. So if growing your business as cost efficiently as possible is important to you, you're going to really enjoy my interview with Justin Scicluna. So let's go ahead and dive on it. Brian Webb: I'm really happy to have my friend and colleague, Justin Scicluna, here on the podcast today. I've known Justin for quite some time. We've done a lot of work together for that matter. And Justin, I know that you're one of the first Messenger marketing experts and recognized industry leader in that space, specifically Facebook Messenger. We should get that out there. And you're a presenter and speaker on Messenger and marketing. And you're an owner of three successful businesses. And I understand you make a pretty good spaghetti sauce. Is this true? Is this verifiable? Justin Scicluna: Absolutely. Absolutely is. Brian Webb: So welcome to the Do Marketing Better podcast. Again, I'm happy to have you here. And today we're going to be talking about Google and what can positively or potentially negatively impact how you show up in search. And so I know that you're going to be talking to us about E-A-T, which, acronym, obviously. So Google E-A-T, we'll call it, and we'll call it Google E-A-T interchangeably, but tell our audience what this is and why they care about it. Justin Scicluna: Absolutely. So the whole concept behind Google's search algorithms is always trying to find the proper content for what it is, the most relevant content for what it is that you're looking for. And they have this big document called Google's Quality Raters Guidelines. And in there, they changed up some terminology that they were using. They used to say things had to have high quality and they started changing it to say the content needs to have high E-A-T. And E-A-T stands, for the E is expertise, the A is authority, and the T is trustworthiness. So Google is looking for pages that have the most expertise, authority and trustworthiness on the subject that it is that you're searching. And there are many different factors that play into give them those signals. So that's one of the many and major ways that it would decide, the Google algorithm would decide to show you first above your competition. And that's why it's very important. Justin Scicluna: And let me say that a lot of the information we're going to talk about today, we're going to talk about a few things that you can do to improve your Google E-A-T and why you should care about those things and why you should improve them. And it's going to be heavily influenced from an article on Search Engine Journal written by a gentleman named Manish. And I will not destroy his last name, but it is a very great article. It goes in depth, and it was one of the best ones that I saw that explains it. And so I thought that this would be something we can bring this information out in a digestible form. Brian Webb: Okay. So expertise, authority, and trust. That makes sense. So let's go into, what if a business isn't worrying about this, what's the consequence of not providing expertise, being from a place of authority and being a trusted resource, what's the consequence of that? Justin Scicluna: Well, you'd be surprised how many businesses don't care about this. And it really depends on your business goals. If you are really wanting to get free traffic to your website so that you convert those people who are coming to your website into customers and you need to show up when somebody is doing a Google search for the services that you offer, then it's important because that's what this is really going to do. It's going to make you show up higher than your competition when people search. If you're not concerned with being discovered or showing up on Google, then just like, I'm sure you're not doing anything for SEO. So just like that, you can just ignore this. Brian Webb: Okay. Yeah. So let's talk about the expertise part, even though the word is self-explanatory, what does that look like for our audience sake? I know what this is, but for our audience's sake, what does that mean? So in other words, okay, Brian, Justin, you're telling us we have to have expertise, we have to have authority, we have to have trust, what do they do? What are the action steps that they do to initialize that or deploy that or to leverage that so that they can rank higher in a search engine like Google? Justin Scicluna: Well, they're all interchangeable, but one way to explain it, it really, really falls in heavily on pages that have to do with your money or your life. So anything that would, if you're a business that has anything to do with financial planning or explaining how people would better grow their money or your life, meaning anything that would be in the health industry or anything that you would need somebody like a doctor to be giving you proper information, that's where the expertise really lays in hard. Actually, all three of them, the expertise, authority, and trustworthiness, they all are pretty interchangeable. They all work together. Justin Scicluna: So what it means is if you're going to be talking as an authority in a space, then the writer of that piece that is on your page, whether it's a service page, a product page, or a blog post, the writer of it needs to be somebody of authority, not just an intern. So in the world of finance, if you are a finance person, then your name should be in the byline, your name should be connected to that piece of content for it to give that extra authority, trustworthiness, and such. In like a medical field, you'd want an article to be written by a doctor and not just a content writer, which happens, people hire ghost writers and content writers. And that's okay, but you at least in the eyes of Google and I'm not advocating for lying, but you want the content to come from the experts and not just from a writer who's just fluffing your site out. Brian Webb: Which makes sense. Here's my question. To the best of your knowledge, what in the algorithm are they using to measure? Are they, for example, are they looking out potentially to number of LinkedIn connections or other publications that are out there with your name on it? I'm guessing they're doing more than scanning for input degree letters that were put into the credits for the blog posts, for example, right? Justin Scicluna: Exactly. So Google, almost every part of Google's algorithm works with trying to get all of the sources that they can to back up your authority and your expertise and trustworthy. So in other words, if you just wrote, first step would be to make sure the bylines on whatever the content, if it's a blog, the byline is the person of authority that you want to be the person that Google recognizes. That person, the one of authority should have their name mentioned in other places that Google already sees as having authority. So if there is a financial publication being quoted in an article from there, and having it point back to you with your name stated in there. Those types of signals will support and lift up the authoritativeness and each part of this in order to make Google understand that you know what you're talking about. Justin Scicluna: One easy way to get your name on other places are, if there's any professional directories, listing yourself there with a full filled out, fleshed out bio pointing it back to your website. If there is LinkedIn, of course, any of the business socials or any of the socials in general, having a Facebook profile and Instagram profile, Pinterest, if you can squeeze one of those in, Twitter. Twitter is regularly indexed by Google, YouTube. Having all of these other sources with content. Also, showing that you know what you're talking about and pointing back are ways to increase that authoritativeness. Justin Scicluna: And then there's a way that you can actually get quoted in major publications, anything from CNN, Washington Post, The Times in London, whatever, you can get quoted by these major publications relatively easy by using a simple thing called HARO, which stands for Help a Reporter Out. And it's a free service that you can sign up for that when a reporter needs an expert to comment and give a quote about something they're writing about, they'll put in the question or the subject into the system, and you can get an email from the system that says, hey, a reporter from this publication is looking for someone to talk about putting mold remediation. And if you're an expert in that field, you can go in there and give the tips and answer the questions at this report or likes. And if they like you, they will put you in their article and they will link back to your site. And that will help give you more authority. That'll help start building it out. Brian Webb: So if our audience did want to go look that up, is that haro.com? Justin Scicluna: It's helpareporter.com. Brian Webb: Okay, helpareporter.com. Okay. I think that's a value bomb you just dropped right there because I was not aware of that. So I will be checking that out as soon as this podcast is over actually. Justin Scicluna: Yeah, and that actually did an aside note that that process of getting quoted in major publications works more than just for your E-A-T. It just works for SEO in general, because a big way that Google decides if your website is more important than another is having other authoritative sites pointing to you about the subject that your site is about. So anytime you can get any big publication to point a link at your website and have their article talking about the thing that you do, the product that you sell, the area that your business is in, in the eyes of Google, with all the data that they collect, it's just going to help raise up your status with that. And it's going to just give your site more authority on its own. It's just a really useful way to ethically build links back to your website. Brian Webb: Which is a great word by the way, is ethically, because I do know that there are some services out there, I guess, it wouldn't necessarily be unethical, but if you want the, as seen on CNN, NBC, CBS, which, of course, gives the illusion that perhaps you are on a broadcast somewhere when in reality a public relations firm just went and submitted an article that got linked to some deep, deep, deep landing page somewhere inside their web infrastructure so that you can technically say as seen on CNN, NBC and things like that. Have you seen that, Justin? Justin Scicluna: Oh, yeah. And they're also other services that exist in the world where you buy authoritative links where they're not even as big as CNNs or the major publications, where it's just an SEO company has built up authority of some very strangely URL site where all they do is they write content to pass out its authoritativeness to you. That is, I would consider a gray hat. I mean, it's not how it's supposed to be done. And that's why Google doesn't like that. But in this world, when you are getting cited at an article and you are quoted and it's pointing back to you as a real true, it's a solid, real link. That is a completely white hat. Brian Webb: So circling back to the acronym E-A-T, expertise, authority and trust, the one thing, and I'm guessing you're going to be in the same page with me here, Justin, is the one thing I try to teach people is Google has three stakeholders, right? They've got the people who are searching, they've got the people who are advertising and would love to organically show up in that search, and then they've got their investors, the stakeholders or shareholders, I should say. And so what in essence Google is trying to do with this whole E-A-T, they're trying to make Google provide the best possible experience for those that are searching on it. And so when they want you to show up with expertise, they're wanting you to be a producer of high quality, high value content, right? Justin Scicluna: Correct. And that's always the fundamental when you are thinking, there's a lot of fluff and techniques with SEO. And there are things you can do at a high level if you're really competing at a massively high level. For example, if you are a CNN competing against the Washington Post, for example, where you really want to make sure your stories show up first, there's a lot of little things you can do at that level. That would be way above and beyond what we're talking about here, but in essence, when you are a small medium business or if you are pretty small little shop, the things you can do to truly have an impact is to always make sure that anything you put on your website is not an afterthought, that you actually put some thought into it and you want it to be something that answers a question that your ideal customers are looking for. Justin Scicluna: So, if you're selling blue shoes and people are saying, who has the best blue shoes, you should have content on your website that says here's who has the best blue shoes and explaining it out and make it quality, you get links to other things, show pictures, if you can, add videos, YouTube is a huge way to boost up your SEO. And make sure that the piece actually answers that question succinctly and gives the person a great experience when they come there. And Google's always had that intention is they always want to find the best, most relevant answer and give it to you. So if you can be that person, that's how you can win an SEO, but if you're not that only person and your competition also has a pretty good answer and their competition has pretty good answer, that's when you want to start looking into some of these other things like E-A-T, where you can increase your authoritativeness, your trustworthiness, your expertise in the eyes of Google search, so that you show up above them whenever you're putting your content out. Brian Webb: And would it be fair to say when we were talking about the example of blue shoes, meaning let's have the right copy on that webpage or video that is basically pitching something, but the opportunities that businesses, the one thing I know, and again, I encourage clients to understand is they want you to show up, they want you to be helpful, they want you to be a good Samaritan and they want to see content that may have nothing to do with selling your products or services. They just want you to show up and be basically a part of the tribe and give value and teach and help. And they reward that, right? Justin Scicluna: Yes. As long as that's what the people are looking for and you are giving them the answers to it, that is absolutely what you get rewarded for by a higher ranking. Brian Webb: So if someone is hearing this podcast today, what would be the first two or three steps or two or three things, if they could go do something today or this week, that would start moving them towards being more of an expert, having more authority, increasing their authority and their trustworthiness, what would you tell them to go do? Brian Webb: Before we go any further, I want to tell you about our Insiders Club. You and I both know that you need and want to grow your business and you need an affordable, highly-seasoned marketing and strategy partner to help and show you the way. Well, our Insiders Club is the perfect solution for you. And let me tell you why. If you sign up for Insiders Club, we'll send you the same secret strategies, tools, growth hacks, and tactics that we share with our top-paying clients right to your inbox every single week. Brian Webb: And it's so easy to join, simply go to whatboxdigital.com/insider and enter your information. It's that easy. It will take you less than two minutes and you'll be a part of the club. Imagine getting bite-size golden nuggets of marketing tips and insights you could use to grow your own business every single week. We'll share advanced tips and strategies on Facebook, LinkedIn, lead generation, marketing automation, sales, trends, technology, branding, and so much more. And in case you missed it, it's free. Again, to sign up, simply go to our website at whatboxdigital.com/insider. Let me and my team here at Whatbox help you to be a smarter marketer, so you can grow your business and your income faster by helping you to make better marketing decisions with fewer regrets. And let's face it, most marketing does not work. Let us help and show you the way to do marketing in a way that actually does work and helps you to grow your business. Again, sign up today at whatboxdigital.com/insider. I can't wait to see you there. Brian Webb: So if someone is hearing this podcast today, what would be the first two or three steps or two or three things, if they could go do something today or this week, that would start moving them towards being more of an expert, having more authority, increasing their authority and their trustworthiness, what would you tell them to go do? Justin Scicluna: Step one would be take a look at your current website, everything that's there now, and review the most important content for your most ideal client. So if you have multiple clients for different levels and you know your favorites if you know your business, you know the ones that make you the most, so go to anything that has to do with that most favored client, review the content you have on your digital properties and make sure that it's providing value, it's answering questions where you can answer questions, it's pointing them in the right direction where you can, it's sharing your expertise about that subject so that they can get an answer right from you even if they don't hire you. And that will increase your page quality there. Then start going out to get some backlinks to support why people should go to your content to get this information. That would be with HARO or any other way that you can build links back to your business. Justin Scicluna: Those would be the first two things that I would do. Also, reviewing the headers on your content to make sure that they are similar to the search terms somebody would be using when looking for that content. And let me give you an example on that. If somebody is wanting to know what the best blue shoe is, that's the question. So one of your headers in your actual page on the website should say, here are the best blue shoes you can buy. So Google will understand the difference in language between someone asking what are the best blue shoes and the fact that you are saying, here are the best blue shoes, and it'll be a better matchup for it when it's trying to connect it to that query. So review your content, make sure it's providing value and its quality for your eye, especially your ideal clients. And then start getting some arrows pointing back to it on some more reputable sources. Brian Webb: So I'm going into my archives as far as SEO, which I am not an SEO pro, even though I understand that I've been around it and I've worked with people who optimize for search, am I correct, Justin, when you said, for example, the headers, should that basically also be in the URL slug, the page title, maybe in the body, the body copy as well? Should it be all through those places? Did they look for that? Justin Scicluna: Yes and no. So the URL, I might separate out as separate, well, obviously, when you're separating it out, it would be separate, but there is debate as to how much the URL plays into your ranking. It is my personal belief that whatever the key phrase is that you want to show up for, put it in the URL if you can. That's just how I do it. Others, I've heard others say it's not as important as you think, but yes, it should not only be the thing that they're searching for should not only be in a header, but you should also state it in the body by answering the question and have as much synonyms, I guess, different ways to explain the same thing. So you don't have to constantly say blue shoes, blue shoes, blue shoes. That'd be keyword stuffing, but you can say, try to use it in different ways, blue shoes, these shoes are a shade of midnight or whatever, whatever would make sense in the peripherals. Justin Scicluna: As you're answering your question, you want to put a lot of those out there so that the context is easy for Google to understand that this is what this is about. And then you can increase your E-A-T by getting some other sites to point back to you to show like, yes, this really is the best place to find out information about certain blue shoes. Brian Webb: Got you. Okay. And by the way, YouTube owned by Google, of course, when you're posting video content there, and of course, you can embed that on your webpage, Google does crawl the audio for the keywords and keyword phrases in the video as well, correct? Justin Scicluna: Yes. It's not guaranteed, but here's the best thing to do on your YouTube side of it. With the YouTube part, when you're trying to help you get a little boost, they index YouTube daily, whereas your website will probably get indexed monthly. So if you are putting out a piece of content on YouTube that supports a blog, the best way to do it is to use to create the transcripts, the subtexts. And Google's got a free tool that'll do it, it'll auto-generate them. Make sure you go back through them and edit them because it's about 70 to 90% accurate. Brian Webb: Sure. You got to clean it up a little. Justin Scicluna: Yeah, you got to clean it up. But make sure you add those captions to it because that's going to be where it can find the context more easily is through those captions. And then as bonus, if you can fit, take a copy of those captions and put it in the description of that video and put a link in that description of the video that points back to the webpage on your site that it's connected to. And that'll be indexed that day, which is another arrow pointing back at your site. And then, when you embed that video on your site, make sure that that site the content is similar to the transcript of the entire video. Justin Scicluna: Some people what they do, because they can run, whenever they're trying to create content, they know they can sit and just talk about it more quickly than they could sit down and write it. So a lot of people start from a video, where they'll sit down and they'll present a whole video, they'll get it transcribed and they'll take the transcription and turn that into website content, embed the video there and put the proper links on the YouTube side and all of that will give you lift. Brian Webb: Absolutely. And a great example of that is just what we do with our podcast, for example. We're not recording video today per se, but we're going to take all the audio from this conversation, which is just, Brian, me, you, Justin, talking, and we will get that transcribed and we could turn that into a blog post, we could turn that into micro snippets for social, but the same principle, as if you're doing the same thing with a video, basically. Justin Scicluna: Yes. So that's just a little bonus tip. It will add to your E-A-T, but that's not the primary thing. That's just something that will help your content have more quality in the eyes of Google. So the more information, infographics, graphs, videos, pieces that help explain your point that are on there are little signals that tell Google, hey, this is a pretty solid piece of content. And then that's one step in your E-A-T. And then, when you have other places pointing back to you saying, yeah, this is really good information. Boom, that's another step in your E-A-T. Brian Webb: Absolutely. Well, Justin, you know I'm a huge fan of you, thank you for being here today. If people in our audience wanted to find you, where's the best place to do that? Justin Scicluna: Well, they can find me on Instagram, Facebook, LinkedIn, on the two majors, Facebook, Instagram, it's @webbyup, W-E-B-B-Y-U-P, and then Justin Scicluna on LinkedIn. Brian Webb: All right. Well, thanks for being here. Do you promise to come back for another episode sometime in the future? Justin Scicluna: Sure. Brian Webb: All right. We've got you recorded. Justin Scicluna: Always happy to talk. Brian Webb: All right. Thanks, Justin. Thank you for listening to today's episode of the Do Marketing Better podcast, where we know that bad marketing is a pandemic and the mortal enemy of growing your business, but good marketing done right will help you and your brand eradicate obscurity and elevate your reach and income to new heights. I genuinely hope you enjoy today's episode. I'd be honored if you'd subscribe to the show and leave us a review if you felt that today's episode inspired you to do marketing better in a way that will actually help you to grow your business. Brian Webb: I'd be honored for you to connect with me personally on Instagram @brianwebb, and Whatbox Digital, @whatboxdigital. You can also find me and Whatbox on Facebook and LinkedIn with the links in the show notes, that will allow you to stay up to date and never miss out on exciting new announcements, events, offers, and opportunities, and you'll be in the know when a new episode of our Do Marketing Better podcast drops. And if you'd like to drop me a DM to say hello, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you in the next episode.  

This was a great chat with our friend Rutger Thole AKA The Botfather - which started in a different direction than we expected but thought it would be valuable to leave in. We started talking about the mindset impacts 2020 had on all of us as entrepreneurs for about the first 15-20 mins before getting stuck into how Messenger and Manychat can be effectively utilised to improve your customer service and relationships, which ultimately leads to more organic growth and higher profits.Join Rutger's Bots + Beers Facebook group for free ManyChat training, peer support, and exclusive live webinars and hangouts with the whole community!If you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on FacebookIf you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page! 

Welcome! Episode #1 is finally here and what better place to start then a lookback at the craziest year we've ever experienced in the eCommerce industry  - the rollercoaster that was 2020. Finishing with a review of the BFCM weekend and the strategies and tactics that drove the best results for is, that you can implement into any sale campaign.If you enjoyed this episode, connect with us and share your feedback: Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on FacebookIf you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page! 

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5 best practices for capitalizing on Messenger Marketing & How to get the opt-in. A discussion with Nick Romaya, Head of Partnerships at Recart.

Mackensie Liberman is the Founder and CEO of Orca Marketology, a chatbot marketing agency focused on getting businesses leads, sales, and raving fans through Facebook Ads and Messenger Bots. Before entering the world of digital marketing, Mackensie was a clinically certified Cytogeneticist for over a decade analyzing chromosomes for abnormalities. She knew she could have a greater impact on the world outside of the laboratory and found her passion in Messenger Marketing with its perfect mix of tech and science. Mackensie is one of the top experts in the field of Messenger Bots utilizing the ManyChat platform and has worked with a wide range of clients in a variety of niches, from brick and mortar stores to multi-million dollar e-commerce businesses. All links: https://marketingpodcast.chat/session01/ Links and resources mentioned: Orca Marketology Marketing with Messenger Bots Facebook group The Chat Marketing podcast is the #1 podcast to learn actionable strategies and tips that help you have more profitable conversations with your customers. The podcast interviews the best chat marketers from around the world to get the best tips, strategies and examples of what's working in the chat marketing industry. Website: https://marketingpodcast.chat/ All episodes: https://marketingpodcast.chat/episodes/ Subscribe via Spotify iTunes Google Facebook: https://www.facebook.com/chatmarketingpodcast/ Instagram: https://www.instagram.com/chatmarketingpodcast/

We are keeping it in-house in this episode as we speak with two of our very own specialists at Budai Media! Ben is our Senior Account Manager who was a guest for our inaugural episode of The Ecom Show where he spoke to us about life as a digital nomad in Bali and his expertise in ecommerce. Zsófi is an account manager and an SMS/messenger guru with a knack for learning quickly! Listen in as Daniel, Ben and Zsófi discuss: The unique backgrounds of people working in ecommerce Building your own ecommerce store in any niche Owning an ecommerce store during the times of COVID-19 The importance of SMS/Messenger marketing Different tools you can use to engage your audience and keep them interested Both Zsófi and Ben bring their unique skillsets and knowledge to the table and discuss with Budai Media founder Daniel, for a productive and fun learning opportunity that is guaranteed to help you improve your situation. Be Your Own Boss Both Zsófi and Ben are business owners on their own, having created companies that bring value to customers. Zsófi mentions that she decided to work for her own if she couldn't find a perfect fit company to work for, and last year she opened her own ecommerce brand in Hungary. With all the potential struggles and setbacks associated with owning a business, there is nothing like the freedom to do whatever you want, whenever you want, however you want! Adapting Your Ecommerce Brand to the Age of COVID-19 With her own fitness niche ecommerce brand up and running and a great deal of success selling the entire inventory of fitness gear, COVID-19 significantly disrupted the supply chain for Zsófi and many other ecommerce shops around the world.Adapting is a crucial skill for ecommerce owners, and Zsófi explains how she had to secure another supplier to meet the increased demand for fitness products while people were stuck at home and unable to go to the gym. What Tools and Softwares Should you Work With? Ben and Zsófi run us through their favorite companies when it comes to software, and they discuss Octane AI, Recart, SMS Bump, OptinMonster, Facebook Ads, and Klaviyo among other industry-leading tools.Knowing the pros and cons of all the potential resources you can work with is another key component to figure out when you own your own ecommerce brand. SMS, Messenger, Email Marketing, and More! All of these important strategies revolve around enhancing the customer experience. Zsófi mentions that the most fulfilling part for her in her time as a business owner has been tailoring the experience to be more enjoyable. Carefully designed packaging, responsive customer service, and intelligent marketing strategies are how she succeeds. Don't reinvent the wheel, just find something that works and make it your own! Make sure to balance your use of these tools and strategies, and remember that people want to feel like part of something, not like they are being constantly bombarded by campaigns, discounts, and messages about sales! Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook Follow Ben: Ben's LinkedIn Ben's Facebook Follow Zsófie: Zsófi's LinkedIn Zsófi's Instagram Zsófi's website

Welcome to the Agency Founder Podcast by Moonshine Marketing. Every single week, we interview successful founders of marketing agencies at different parts of their journey to pass on their victories, defeats, challenges, and lessons learned to help you take your agency to new heights. This week, we're speaking with James Isaacs, the co-founder of Chat Cloud, a messenger marketing agency, and Gym Zag, a gym and fitness studio marketing agency.

Today I welcomed special guest Ryan Baggott. Be sure you go check out the show notes at https://stellar247.media/Notes4 --- Send in a voice message: https://podcasters.spotify.com/pod/show/bgb/message Support this podcast: https://podcasters.spotify.com/pod/show/bgb/support

I'm having coffee with Andrew Bilak, Found of Royalwood media as we chat about the power of messenger marketing, the one book that changed his life and why the window seat is so important to him when he travels.

Facebook Messenger - the powerhouse of all messaging platforms. Some businesses don't even realize that it holds a very valuable opportunity for marketing themselves or their brand. Listen in as we talk about all things Messenger Marketing. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

En este episodio hablamos sobre una herramienta que está siendo tendencia en el marketing digital: chatbots & messenger marketing. La plataforma que usamos para desarrollo y te recomendamos explorar es DialogFlow.com Los anuncios en messenger los puedes activar directamente de la plataforma de facebook ads. Espero te funcione y puedes comenzar tu lista de suscriptores en messenger pronto, ¡Excelente día Marketeros! Si te gustó, sígueme y comparte. Facebook: fb.com/CoronaEmmanuel Instagram: @coronaemmanuel twitter: @coronaemmanuel

Was ist unverzichtbar für meine Social-Media-Strategie? Lohnt es sich, eine Facebook-Gruppe zu eröffnen. Was ändert sich, wenn Instagram keine Likes mehr anzeigt? Soll ich auf Tiktok setzen? Diese Fragen beantwortet Björn Tantau in unserer aktuellen Episode des t3n-Podcast. Der Social-Media-Experte ist als Speaker, Coach und Autor ein bekannter Name im Online-Marketing. Tantau erkundet seit vielen Jahren die Trends in der Social-Media-Arbeit und testet neue Ansätze. Social-Media-Management ist nichts, was einfach nebenbei als weiterer Kanal erledigt wird: Sichtbarkeit, Likes, Engagement steigen nur mit einer gut geplanten und konsequenten Content-Strategie. Messenger-Marketing wird immer wichtiger, aber es wird sich nur bewähren, wer Kundenanliegen schnell und kompetent behandelt. Im Gespräch mit Luca Bierwirth, Social Media Manager bei t3n, und Anton Weste, Redakteur bei t3n, erklärt Björn Tantau die aktuellen Herausforderungen für die Community-Arbeit auf Facebook, Instagram und anderen sozialen Netzwerken. Sponsor-Hinweis (Anzeige): Der heutige Podcast wird gesponsert von About You, dem am schnellsten wachsenden E-Commerce-Unternehmen Europas mit Hauptsitz in Hamburg. Entwickler aus 40 verschiedenen Nationen arbeiten nach dem preisgekrönten Organisationsmodell MOVE daran, das beste Produkt auf dem Markt zu entwickeln. Interessiert? aboutyou.com/join

Snapchat era partito col botto. Spopolava tra gli adolescenti grazie ai messaggi che scomparivano. E con le storie stava decollando. Poi è arrivato Facebook e le ha copiate. Snap ha provato a competere, perdendo il focus sui teenager. Così è partito il declino. Ora però gli investitori e la borsa sono di nuovo contenti. Snap ha ripreso a concentrarsi sugli adolescenti, offrendo soluzioni ai loro "problemi" di intrattenimento. In questa storia c'è una grande lezione per ogni indipendente, imprenditore o freelancer. Anzi, anche più di una. Te le spieghiamo in questo episodio di Indipendenti. Ecco i link alle risorse menzionate: • l'episodio precedente sul Messenger Marketing http://bit.ly/33oUOeI • Business Wars, il podcast che ha dedicato una serie a Snapchat contro Facebook https://wondery.com/shows/business-wars/ Lo sponsor per questo episodio è ActivePowered. Iscriviti qui e usa il codice INDIE1910 per avere il 10% di sconto sull'intero primo anno. Scarica la guida gratuita "Perché i clienti ti ignorano?" dalla nostra home page https://italianindie.com --- Send in a voice message: https://anchor.fm/italianindie/message

In this episode, we talk to the go-to source when it comes to Facebook Messenger Marketing: Larry Kim! YES -- that Larry Kim, founder of WordStream and CEO and founder of the best Facebook Messenger Marketing platform, MobileMonkey. Larry talks to us about : How Facebook is changing in ways that make private messaging more important than ever Why Facebook isn't just a place for business-to-consumer; B2B marketers can find opportunities there, too How Facebook Messenger Marketing can help B2B marketers get the most out of their Facebook presence The open/click-through rate with Facebook Messenger Marketing and how it beats traditional email marketing, making it a great additional outreach option How early adopters will be rewarded by taking advantage of Facebook Messenger Marketing now while the adoption rate is only at 1% since it's so new Tips and best practices to make your Facebook Messenger bot engaging to help with your content distribution The way to reach Gen Z with Facebook Messenger Marketing (for both marketers and HR and recruiters) Want to follow Larry online? You can catch him on Twitter @larrykim or follow him on LinkedIn. Be sure to catch the Chatbot Master Class! https://mobilemonkey.com/chatbot-marketing-course __ About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn

Join host Michele Caruana and Corey Smith, founder of Mighty Paw, while they discuss how Mighty Paw uses Facebook Messenger marketing to grow their business both through new customer acquisition and nurturing current customers with more relevant content. Even if you do NOT have an e-commerce based business, Corey provides many insightful tips and strategies any business owner looking to grow can learn from! In this episode, you'll learn: How Mighty Paw got started with messenger marketing and how you can too The challenges the face with this tactic How they use messenger marketing to grow both their website sales AND amazon sales, and how these strategies differ What Corey thinks of people claiming messenger bots or automations are “spam” Creative tips to get customers to opt-in to your messenger at the lowest possible cost Which strategies Corey and Mighty Paw is excited to try in the second half of 2019 Plus so much more! Don't forget to check out Mighty Paw's amazing products over at mightypaw.com!

In this episode, Chrys Tan, the founder of Chrys Media, talks with us all about Facebook messenger marketing and why it's important for course creators. Specifically, we discuss: What is Facebook Messenger marketing and Facebook Messenger chatbot Why online course creators should use a Facebook Messenger chatbot Why we should use Facebook Messenger marketing even if we're not focused on Facebook What is the 4-step Facebook messenger marketing system that we can use to fill our our online course What tools we need to get started in Facebook messenger marketing What are some rules we need to follow when we're using a Facebook messenger chatbot Episode show notes: https://destinicopp.com/podcast/12 --- Send in a voice message: https://anchor.fm/destini-copp/message Support this podcast: https://anchor.fm/destini-copp/support

On episode #147 of the Digital Pratik Show, I am discussing 3 Reasons which I recently discovered on 4th May 2019 to conclude: why Mobile Monkey Is Better Than ManyChat For Facebook Messenger Marketing.-Hope this episode adds value to your life :)-► Subscribe to my FB Messenger Bot for exclusive vip content & updates: digitalpratik.com/vip-► Check out my Alexa skill: www.amazon.com/Digital-Pratik-Marketing-Podcast/dp/B079HVN23B/-► Subscribe to my YouTube channel here: digitalpratik.com/youtube-► WOULD LOVE TO CONNECT WITH YOU ON SOCIAL MEDIA:-Instagram | Facebook | Twitter | Linkedin | Snapchat | YouTubeWebsite | My Story--- Send in a voice message: https://anchor.fm/digitalpratik/message

In Todays Inbetweenisode I cover using Messenger marketing in your practice. You can use messenger marketing with either Facebook Or instagram using many chat For more information visit veterinarymarketingpodcast.com/manychat

Hey everyone and welcome to The Weekly Marketer podcast. Every single week we interview deep dive experts in one of the many fields of marketing to drop huge knowledge bombs from the best of the best and teach you how to take your marketing skills to the next level. This is episode 019 and I'm sitting with John Vishnesky the absolute master of chatbots. He's a former contractor for Facebook. He left to start Nimble Fox Marketing which is a Messenger Marketing agency. Some recent examples of a recent project is John's agency partnered with a fitness influencer where they ran a campaign that did a 45x ROAS and another campaign where he got 120 leads for a grand total of $40 for a local SMB.

You are entering the no annoying chatbots zone! In this 3 part video series I am going to share with you tips, strategies and case studies to build lovable chatbots that people love. It is all about doing Messenger Marketing right! Want to watch the series in fun video form? Check out the video on YouTube at https://youtu.be/TOABexuaDs8 --- Send in a voice message: https://podcasters.spotify.com/pod/show/bgb/message Support this podcast: https://podcasters.spotify.com/pod/show/bgb/support

Que Haría Si Tuviera que Empezar Mi Negocio Hoy

Estas 5 Herramientas utilizadas de la manera correcta, pueden brindarte exito.Aqui puedes descarcar el documento de las 5 Herramientas enPDF:https://rjleadership.com/redesdemercadeoTambien si Quieres tomar un Curso de Hashtag Master para Instagram Gratis aqui lo puedes tomar: https://rjleadership.com/hashtagSi requieres ayuda con tu Negocio de Redes de Mercadeo, aqui puedes agendar un ZOOM para ver como te podemos ayudar, sin costo alguno:https://rjleadership.com/agendarSi quieres aprender Messenger Marketing aqui:(INGLES)https://rjleadership.com/platinumGracias por seguirnos en tu aventra con Redes de Mercadeo, todo lo que podamos hacer para ayudarte a crecer tu Multinivel aqui estamos para ti.Support the show (https://paypal.me/milleniumbots)

 Leverage the power of amazing assets on Facebook & Facebook Messenger Make your sales explode using best practices and our proven content strategies Learn how the right strategy and approach on Facebook can result in increased sales for the long-term Resources/Links: bit.ly/MCcheatsheet> - 11 Crucial Features That Your ManyChat Messenger Bot Must Have Cheat Sheet bit.ly/mtimessenger – Evolve Media Facebook Ads and Messenger Marketing evolvemedia.agency Summary   Ian Smith is a well-known Social Media marketing expert. He specializes in Messenger marketing, Facebook advertising, and building out the overall customer journey for any eCommerce or brick-and-mortar business that's trying to grow their presence online. Ian has managed Facebook ad campaigns spending over $2 million in less than two years. He has built 6 and 7 figure businesses, and Ian has helped his clients and equity-owned companies sell more than $5 million in revenue. He is also the owner of Evolve Media and the founder of the Free Boss Lifestyle brand. He has grown the Free Boss Lifestyle community to 5,000+ members and counting. In this community, Ian teaches an online course that includes proven copywriting techniques, ClickFunnels strategies, Facebook Ads best practices, and more. In this episode of Marketing the Invisible, Ian shares how to leverage the power of content as assets for Facebook and Facebook Messenger Marketing. Check out these episode highlights: 01:20 – Ian Smith's professional background as an experienced digital marketer, content creator and as a Facebook messenger marketing expert 01:54 – His ideal clients: somebody needing leads. So usually it's a business that survives on leads they need to get clients 02:17 – How he help his clients get leads at a good cost and help them warm up those leads and extract valuable information from that lead 04:03 –The symptoms his clients experience when trying to solve their lead generation problem 05:09 – Ian's Valuable Free Action (VFA): Create content and create videos. 06:50 – Ian's Valuable Free Resource (VFR): Free Boss Lifestyle.com: Go to bit.ly/ianytv 07:59 – What kind of revenue success have you had? I've generated at least five million dollars in the last three years of doing business online. Tweetable Takeaways from this Episode: Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone, a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland. Beaming out to from the sand here Little Castaways Beach in Queensland, Australia joined today by Ian Smith, a very well welcome. Where are you hanging out, man? Ian Smith: Hey, thanks for having me. I'm over here in Orlando, Florida right now. Tom Poland: We're going gonna be doing this interview. The subject is 'How to Use Facebook Messenger Marketing- in just seven minutes'. Now for those of you who don't know Ian, he's one of North America's best-kept secrets. He creates and distributes video and written content for businesses specifically to increase sales and generate leads, video production, facebook ads, Clickfunnel, email marketing. I guess would be fair to say the common denominator is copywriting, Ian? Ian Smith: I would say content in general. Yes so written and video content is what we are specializing in creating. And then we distribute that using Facebook Messenger, email, ClickFunnels. All that stuff.

Hola! Gracias por acompañarnos en Maximiza Tu Negocio Online:Estaremos hablando de lo importante en conocer Tus Clientes para hacer Publicidad Online, y aqui te queremos Regalar un Documento donde puedes escribir tu Cliente Ideal (AVATAR) :Presiona Aqui para Informacion Crecer Tu NegocioAl dejar tu informacion se descargara en tu email!Tambien hablamos de un Canal de You Tube estamos Actualizando y queremos lo compartas y te Subscribas por favor, No queremos venderte y no tienes que comprar nada, solo queremos que te Subscribas a nuestras Redes Sociales y lo compartas en tus Redes Sociales por que sabemos te encantara los Videos estaremos subiendo Pronto!Aqui lo puedes ver:Presiona Aqui para Ver Nuestro Canal YouTubeY por Ultimo si no estas creciendo tu Lista de Email estas perdiendo muchisimo!!! Asi que aqui puedes abrir una Cuenta de MailChimp 100% Gratis:Presiona Aqui para Una Cuenta de MailChimp GratisNo Olvides Nuestra Pagina de Cursos y Universidad de Latinos en :Presiona Ver Pagina Universidad para Latinos EmpresariosY si quieres saber de Mobile Wallet y Chat Bots aqui puedes saber mas:Presiona Aqui para Ver Pagina de Messenger Marketing y Redes SocialesAqui está tu Universidad para Latinos Empresarios:PRESIONA AQUI UNIVERSIDAD PARA LATINOS EMPRESARIOSTambien si quieres estar en la lista de Empresarios en Crecimiento aqui te inscribes:PRESIONA AQUI PARA ENTRAR A LA LISTA DE EMPRESARIOSGracias por seguirnos todos los Jueves, no olvides dejar un Review en itunes, y todos los lugares estes escuchando este Podcast! Gracias por ser parte de esta Familia en Crecimiento.PRESIONA AQUI PARA CONOCER MANYCHATPRESIONA AQUI PARA TRABAJAR CON NOSOTROSPRESIONA AQUI CURSO INTENSIVO DE MESSENGER MARKETING Y FACEBOOK ADSGracias Tu Amigo Ricardo JimenezWhatsApp: +1-214-440-7701 USA001-2140440-7701 MXricardo@milleniumbots.com Support the show (https://paypal.me/milleniumbots)

The avid listeners of this podcast would know that I don't do interviews with people I don't actually know in person, with the exception of one business-savvy MMA fighter. As it turned out, the guest on this episode is another worthy exception. The person I'm referring to is Mikael Yang, the co-founder of ManyChat. By some fated scheduling twist, Mikael and I ended up on the same call. After an awkward start, we finally figured things out. Being a fan of the software, I was excited to have Mikael on the podcast and ask all those ManyChat questions I had tucked away. Here's a preview of our discussion. How did Manychat start? ManyChat traces its roots back to a messaging platform called Telegram, one of the first messengers to open up their APIs. Mikael and his partners thought that people would want to use the platform to broadcast marketing messages. By October 2015, ManyChat was already at 20K bots and enjoyed 50% growth on a month per month basis. In November, it was able to scale up to 30K bots. This steady growth led to the opportunity to join a startup accelerator program that helped the company scale and grow. ManyChat for Facebook Messenger was launched on April 2016. Mikael and his co-founders had to make a very hard decision to migrate to Facebook since they were already getting good traction on Telegram but they took the plunge. “And obviously if you wanna be the biggest and best marketing platform, you have to work the biggest social network.” , he explained. Today there are 400K Facebook Business pages connected to ManyChat in over 100 countries worldwide, with 150 million subscribers to those pages. Why is Facebook Messenger the “future” in terms of messenger marketing? There are two billion people using messaging apps. Most of your clients are probably using one; it's where all the consumer communication is already happening here. Businesses need to adapt and use the platforms that they're customers are using. Statistics indicate that 50% of people prefer text over other communication mediums like video or voice. If you're serving a younger demographic (18-44 years old), the stats for text increases to about 61-62 %. According to Mailchimp's data, email open rates are about 20%, on average.  For Messenger, it's about 84% percent. Doing the math, you can say that “...there's a 10x engagement on Messenger that makes it appealing as a channel…” Tips for creating non-promotional messages that add value to your list. Do not include a link in the first message. Do not use words like “sale” and discounts”. Add an unsubscribe button to avoid being blocked or tagged as spam. Businesses need to adapt and use the platforms that their customers are using. If you're a marketer, you'd want to take advantage of this because this is where businesses are going to go to talk to reach their consumers. For those who want to start using ManyChat, you can download the software here. You can connect with Mikael on his Facebook and Twitter. Listen to other podcasts about Facebook Messenger and ManyChat. Dave and I also talked at length about these topics on a recent webinar. Registration to EcomCrew Premium is closed indefinitely. But, you can still learn from us through our suite of free courses. There's a total of 20 videos covering ecommerce topics like Importing from China and Building a 7-Figure Business. Find more information on the link below. Free Video Courses As always, thanks for listening to this episode! If you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling!

Learn how bots are revolutionizing sales and marketing in this podcast episode with Mikael Yang, CEO of ManyChat. He shares why bots are here to stay and how click through rates far exceed email marketing. Also hear how to easily get started so you have the right foundation for success.  Learn more at: https://manychat.com/ Hear Mikael speak at the Messenger Marketing & Chatbot Conference in Austin, TX, on September 21-23, 2018. Learn more at:  http://conversationsconference.com/9/  

  For most marketers, Facebook Messenger is the ultimate black box.  What is it really?  How are customers using it?  What's a marketer to do with it?  These are a few of the many important questions that marketers may have a hard time answering.     The temptation for some marketers is to treat Messenger marketing like they would email marketing.  Big mistake.  It's a very different platform at a very different stage of maturity compared to email.     Then there's the question of chatbots…what are they?  How can we use them without being super creepy?   I had the perfect guest for this Episode - Dan Gamito of ManyChat.  ManyChat is leading the charge in a lot of ways when it comes to Messenger Marketing and the use of chatbots.  In this episode Dan does an amazing job of demystifying and educating.  Here's a look at what we cover:   - Understanding tribal mentalities on Facebook and how that influences Messenger - Understanding how consumers are using Messenger and, more importantly for this discussion, how they want to interact with brands on Messenger (and how they DON'T want to interact with brands). - How a pregnancy brand used messenger to deliver the perfect message at the perfect stage of pregnancy to an interested audience. - How a shoe company used messenger to reduce product returns by almost 30% - Much more!    

#16 Messenger Marketing para Redes de Mercadeo Ésta plataforma me ayudó a tener 675 prospectos comprando inmediatamente mientras trabajaba en otras cosas. Si quieres reservar tu espacio para la Clase Gratis de como Funcionan los Bots para Redes de Mercadeo, te puedes registrar aquí!: Presiona aquí para Podcast También nos puedes seguir en: https://facebook.com/unmentor https://twitter.com/unmentor https://instagram.com/elmentor o puedes seguirnos en Nuestro Bot personal en: https://m.me/milleniumbots o puedes probar diferentes Bots en: https://milleniumbots.com Gracias Tu Amigo, Ricardo JimenezSupport the show (https://paypal.me/milleniumbots)