Podcasts about ecom

Eliah Thanhauser is the Co-Founder and CEO of North Spore, a company dedicated to making mushroom cultivation accessible to all. Since its inception in 2014, they've grown from a small operation in a garage in Maine to a vertically integrated manufacturer and a national leader in mycological supplies.  Eliah's journey began with a passion for sustainable agriculture and a desire to empower individuals to grow their own food. At North Spore, Eliah and his team provide high-quality mushroom cultivation products and education, supporting everyone from home growers to commercial farmers.​  Beyond business, he's committed to environmental stewardship, advocating for better public access to Maine's shorelands and exploring innovative ways to integrate fungi into sustainable practices. In This Conversation We Discuss: [00:00] Intro [02:10] Launching North Spore from a tiny garage [05:47] Callouts [05:57] Embracing ecommerce before it was crowded [07:16] Creating educational content to attract buyers [09:05] Sponsor: Electric Eye [10:22] Putting in the work to earn attention [11:47] Building trust in a skeptical market [15:55] Avoiding direct competition with giants [17:31] Sponsor: Intelligems [19:31] Focusing on one core product first [23:15] Sponsor: Migrate [25:13] Persisting through economic challenges Resources: Subscribe to Honest Ecommerce on Youtube Mushroom log spawns and supplies northspore.com/ Follow Eliah Thanhauser linkedin.com/in/eliah-thanhauser/ Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley explores why many e-commerce brands stall between $1 million and $5 million in revenue. He introduces the "inverted pyramid of value" to illustrate how founders often get stuck in low-leverage tasks, and explains that breaking through requires identifying and focusing on the business's main constraint. Josh shares actionable frameworks and prioritization strategies to help entrepreneurs delegate, systemize, and concentrate on high-impact activities, enabling them to escape the “swamp” and scale their businesses to the next level.Welcome to the Ecom Breakthrough Podcast! I'm Josh Hadley, sharing my journey scaling an "ecommerce business" from zero to eight figures. This episode details "scaling strategies" and the "business mindset" needed to overcome common "business obstacles" faced by entrepreneurs. Learn how to identify constraints and "grow your business" beyond plateaus with a solid "ecommerce strategy"!

Discover how NeuroGum's founder turned a college nootropics experiment into a 9-figure brand, dominating Amazon and TikTok Shop and outselling 5-Hour Energy drink at CVS.

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Irene Chen is the Co-Founder and Partner at Parker Thatch, a role she has held for over 24 years. Her top skills include Brand Development, Fashion, and Social Media. Before co-founding Parker Thatch, Irene served as the Director of Product Development for Donna Karan. She is a graduate of the University of California, Los Angeles. Matthew Grenby is the Partner and Co-Founder of Parker Thatch, a position he has held for over 24 years. His expertise lies in Strategy, Start-ups, and Entrepreneurship. Prior to Parker Thatch, he was a Vice President at Castling Group, where he led UX and design to launch online divisions for major brands, and a Data Scientist at Intel, developing novel data visualizations. He holds an MBA from Columbia Business School, an MS from the M.I.T. Media Lab , an MS in Graphic Design from ArtCenter College of Design , and an AB in English from Harvard University. In This Conversation We Discuss:[00:00] Intro[00:56] Bootstrapping growth through cash flow[03:23] Turning local talent into a luxury launchpad[07:45] Sponsor: Klaviyo [09:52] Applying corporate training to startups[12:31] Challenging traditional production paths[18:48] Sponsor: Intelligems [20:48] Standardizing core products for efficiency[24:47] Sponsor: Electric Eye[25:56] Persisting through daily business doubt[29:40] Callouts[29:50] Reinventing challenges for better outcomes[31:34] Leveraging community for business insights[32:02] Maintaining connections for future opportunities[36:03] Rebranding for clarity and customer reachResources:Subscribe to Honest Ecommerce on YoutubeLuxury products for everyday ease and elegance parkerthatch.com/Follow Irene Chen linkedin.com/in/irene-chen-16b16823/Follow Matthew Grenby linkedin.com/in/matthewgrenby/Book a demo today at intelligems.io/Schedule an intro call with one of our experts electriceye.io/connectGet your free demo https://www.klaviyo.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Today on the Ecomm Breakthrough Podcast, let's welcome a true expert in the world of social commerce, Michelle Barnum Smith. Michelle is the founder of TTShopSellers and one of the leading voices when it comes to helping e-commerce brands unlock the massive potential of TikTok Shop.With years of marketing experience under her belt and a track record of guiding sellers through the ever-changing world of online retail, Michelle has become a go-to strategist for Ecom sellers looking to diversify their revenue, scale into new channels, and build sustainable growth strategies.Highlight Bullets> Here's a glimpse of what you would learn…. The evolving role of TikTok Shop in e-commerce and its distinction from traditional marketplaces like Amazon.Strategies for sellers to succeed on TikTok Shop, focusing on content creation and engagement.The importance of treating TikTok Shop as a top-of-funnel, entertainment-first platform rather than a direct sales channel.Common mistakes sellers make when onboarding to TikTok Shop, including listing entire catalogs without focus.Criteria for selecting TikTok-friendly products, including demonstrability, unique features, and impulse-buy price points.The strategic use of TikTok Shop for inventory liquidation and building momentum for products.Listing optimization techniques specific to TikTok Shop, including title and description strategies.Pricing strategies tailored for TikTok Shop, emphasizing impulse buying and promotional tactics.The significance of creator collaboration and effective management in content production for TikTok.Continuous optimization and testing as essential practices for long-term success on TikTok Shop.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Michelle Barnum Smith, founder of TTShopSellers, TikTok Shop Strategist and TikTok Shop Expert. Michelle shares actionable strategies for e-commerce sellers looking to succeed on TikTok Shop, emphasizing the importance of focused product selection, engaging content, and leveraging affiliates. She explains how TikTok Shop differs from traditional marketplaces, offers tips on pricing, merchandising, and listing optimization, and discusses the necessity of continuous content creation and advertising. The episode concludes with personal insights from Michelle and an invitation for listeners to access free audits and further resources.Here are the 3 action items that Josh identified from this episode:Focus on 1–3 High-Potential Products Using the Five TikTok FiltersApply the “Five Filters” (demonstrable, unique features, passionate niche, problem-solving, impulse price point) to select only 1–3 hero products per quarter. Building momentum around a few strong listings beats dumping your whole catalog.Commit to High-Volume Content: 5–10 Videos per Week per ListingTikTok Shop success = content volume × consistency. Produce 5–10 short videos per listing each week using a mix of brand content, UGC, affiliates, and in-house creators to maximize hooks and discovery.Create Impulse-Buy Offers with Free Shipping + Flash Sales + CouponsTikTok Shop is driven by urgency and value. Always offer free shipping, run frequent flash sales, and use coupons instead of permanent discounts to maintain your pricing power while boosting conversions.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comKevin KingTikTok ShopAmazonShopifyCreator Search InsightsChatGPTEuka AISoraTTShop Sellers

In this episode, I sat down with Jamie Kritharis, the founder and CEO of Defiant Digital, one of Australia's fastest-growing performance creative agencies. Jamie isn't just another marketer, he's helped scale eCommerce brands to 7 and 8 figures, spent over $11 million on ads, and even had a private meeting with Meta to learn about changes no one else had access to. He's built an agency that creates viral ads, trains top brands, and just moved into a massive content studio that looks more like a Hollywood set than a business HQ.He shares the inside story behind the Andromeda update that's flipping Facebook ads on their head, and breaks down why “creative diversity” is now the most important thing for brands who want to scale. Forget everything you thought you knew about paid ads, Jamie explains how Meta's algorithm works now, why it favors different backdrops, tones, and creators, and how your old content strategy is probably costing you money.We also talk about his new content warehouse, how to build a team that wins, and why volume doesn't matter - but diversity does. This is a deep dive into what's really working in marketing right now, backed by data, real client results, and stories from the trenches. If you run a brand, create content, or just want to grow online, this episode is a masterclass you won't want to miss.In this episode:How Jamie turned Defiant Digital into one of Australia's fastest-growing creative performance agencies – by ignoring old rules and building his own.The private meeting with Meta and what Jamie learned before the Andromeda update flipped the ad industry on its head.The truth about Facebook Ads in 2025 – and why doing more of the same content is quietly killing your brand.Why creative diversity is now the only way to scale – and how to actually create it without spending a fortune.Jamie's $11 million ad spend experiment and the surprising results that changed how his entire agency runs campaigns.How different sets, faces, and tones in your content now equal better targeting than any audience setting ever could.The studio build that became a content powerhouse – and how Jamie turned a warehouse into a creative machine.The mental side of scaling an agency – and how Jamie handles pressure, pace, and pivoting when things don't go to plan.Why volume ≠ results anymore – and how most brands are getting it wrong by focusing on quantity over difference.His journey from founder to mentor – and how selling his eCom brand helped him build something even bigger.—Get Shopify for $1

On remet la presse à sa juste place.J'échange avec Yannis Sioudan, fondateur de l'agence Interférences Press, attaché de presse spécialisé food, qui accompagne des marques engagées loin des recettes toutes faites et du storytelling plaqué.On parle de ce que les marques oublient trop souvent :la presse comme outil d'information, pas de conversionl'importance d'une vraie vision avant de communiquerpresse locale, médias nationaux, créateurs de contenu, newslettersstorytelling sincère vs discours marketing formatéerreurs classiques des jeunes marques foodcomment exister sur un marché saturé sans surjouer son messageYanis partage des exemples concrets, des prises de risque assumées et des conseils très pratiques pour gagner en visibilité, même avec peu de budget.Un échange utile pour celles et ceux qui veulent construire une parole crédible, cohérente et durable dans la food.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Kate Voyten is a seasoned business leader with over 20 years of experience revitalizing small brands and stagnant businesses. She started her career at Procter & Gamble, working first in operations and eventually moving into brand management, where she ran businesses across the U.S., Europe, and Asia. Her consumer-centric approach to innovation and commercial strategies, combined with her operational expertise, has helped transform businesses across consumer goods, automotive, and healthcare categories. Some of her favorite challenges include relaunching the iconic $500 million Herbal Essences brand and returning it to profitable growth, spearheading the digital transformation and omnichannel strategy for the Hertz loyalty program, and building the OneTouch diabetes business in retail and e-commerce. Today, Kate is the Chief Commercial Officer at Cadence OTC, where she is leading the effort to bring the next generation of oral contraceptives over the counter—expanding access to safe, affordable birth control for millions of women across the U.S. Kate is passionate about developing people and building partnerships that deliver meaningful business transformations. She earned both her BS and MS from Carnegie Mellon University. In This Conversation We Discuss:[00:00] Intro[01:24] Meeting customers' urgent health needs[08:03] Focusing on signals that show real intent[11:33] Callouts[11:42] Turning urgent needs into long-term loyalty[13:32] Navigating advertising in regulated industries[16:04] Investing upfront to avoid costly rework[19:02] Sponsor: Electric Eye[20:10] Leveraging AI to uncover customer insights[24:22] Providing clarity through educated communicationResources:Subscribe to Honest Ecommerce on YoutubeAffordable emergency contraception, convenient access cadenceotc.com/Follow Kate Voyten LinkedIn linkedin.com/in/katherine-voytenSchedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Taylor Holiday is the CEO of Common Thread Collective. Follow him on X at https://x.com/taylorholiday. Work with Common Thread Collective at https://commonthreadco.com. FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠⁠⁠⁠ Email: ⁠⁠⁠⁠podcast@ajfgrowth.com⁠⁠⁠⁠Work with Andrew: ⁠⁠⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠⁠⁠https://morestaffing.co/af⁠⁠⁠. WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at ⁠⁠⁠⁠http://www.richpanel.com/partners/ajf?utm_source=spotify⁠⁠⁠⁠.

Episodio 968 de Contralínea En Vivo conducido por Aníbal García y Darylh Rodríguez: -Nestlé, ECOM y AMSA cabildean para frenar Ley de Cafeticultura: jornaleros- Transmisión 06 de noviembre de 2025 CONTRALÍNEA EN VIVO se transmite de lunes a viernes a partir de las 10:00hrs (hora del centro de México) a través de Facebook live, YouTube y Telegram. La MESA DE ECONOMÍA POLÍTICA se trasmite todos los lunes a partir de las 14:00hrs. Nuestro programa de análisis, AMÉRICA INSUMISA, se trasmite los martes a partir de las 14hrs. AGENDA DE SEGURIDAD NACIONAL es los miércoles a partir de las 14:00hrs Estamos en Facebook, YouTube, Twitter, TikTok, Instagram, Whatsapp y Telegram como Contralínea. Escúchanos en Spotify, Apple Podcast e Ivoox como Contralínea Audio.

Sean Percy Travis is a Retired LA County Firefighter-Paramedic turned 7-figure eCom builder. He founded Ecom For Heroes to empower first responders and veterans with purpose-driven structure, leading them from the firehouse to lasting financial freedom. Top 3 Value Bombs 1. Freedom doesn't come from removing structure. It comes from building the right structure. 2. There is no such thing as self-made success; every win is built on the shoulders of giants. 3. Simple systems scale: chunk complexity down, automate what matters, and execute with discipline. Check out Sean's website. Build a sellable & profitable online business as a first responder - Ecom for Heroes Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Cape - A privacy-first mobile carrier, built from the ground up with security as the priority. If you care about protecting your digital life without giving up your smartphone, Cape makes that possible. Visit Cape.co/fire and use code FIRE for 33% off cape for 6 months today!

Free SEO Audit Here Ranged - Contact Them Here Connect With Jess on LinkedInReady to take your FMCG or eCommerce brand from DTC darling to retail powerhouse?In this must-listen episode, Jessica Gordoun, Managing Director of Ranged, reveals the exact strategy her team uses to get challenger brands like Funday and Muscle Nation stocked in Coles, Woolworths, Chemist Warehouse, and Costco, and keep them there.Whether you're bootstrapping an eCom brand or already hitting 7-figures online, this episode is your unfair advantage to land on the shelves of Australia's biggest retailers.What retail buyers actually care about (hint: it's not your Instagram following)Why most eCom brands fail in retail, and how to avoid itThe one mistake that can kill your range review before it startsHow brands like Funday hacked the Woolworths system in 3 monthsHow to tailor pack size, price point & marketing for omnichannel successWhy your eCommerce traction might be your greatest retail weaponThe ideal timeline to go from launch to retail-readyWhen NOT to pursue national retail, and whyJessica Gordoun is the Managing Director of Ranged, a specialist retail partner helping social-led and eCom-native brands scale into Australia's biggest retail channels. With previous leadership roles at Coles Local and The Reject Shop, Jess has sat on both sides of the buyer/supplier table and knows exactly what it takes to win.

Laura Andersen is the owner and managing director of AlumiTubs. Made to handle it all, AlumiTubs is made to last for generations. Obsessively designed to outperform and outlast, it's the classic cedar hot tub, upgraded for a lifetime of performance.AlumiTubs is 100% Canadian handcrafted from materials made to stand the test of time. It's perfect for the backcountry or the backyard, with flex heating for 365 days of use, wherever you find your escape. With 1000s in the wild since 2001, AlumiTubs are home to Canada, now available for properties across the globe. Where artistry, craftsmanship, and considered design intersect, the AlumiTubs wood fired, electric and hybrid hot tubs come in 3 sizes with endless heat options, advanced filtration for at-home use, a 50% bigger firebox and 3 layers of insulation for less smoke, less water, and nothing wasted along the way.It is not an average hot tub, AlumiTubs is guaranteed to get hot and stay hot, no matter how cold it is outside. Bringing people and those they share it with, closer to nature. AlumiTubs was made for more of the good stuff.In This Conversation We Discuss:[00:00] Intro[00:40] Sponsor: Taboola[01:53] Spotting demand beyond your original offer[03:14] Balancing careers while building a startup[06:04] Bringing an offline product to the internet[08:55] Sponsor: Next Insurance[10:08] Applying career skills to a new venture[13:49] Letting users shape your marketing message[15:40] Optimizing basic SEO for discovery[17:55] Sponsor: Electric Eye[19:03] Balancing capacity with customer trust[23:17] Complementing skills to build longevity[26:00] Building a business on a great product[28:46] Callouts[28:56] Hedging bets while testing business ideas[31:10] Adding value without reinventing the wheelResources:Subscribe to Honest Ecommerce on YoutubeWood-fired & electric cedar hot tubs alumitubs.com/Follow Laura Andersen linkedin.com/in/lauraandersendigitalmarketing/  Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honestSchedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Are you sick of “affordability”? Let's do some Ecom 101 and find out why.  #HAFB #TKR #TKRPodcat #Affordability #MissionMinded #TheTruth #WXJC #Podcast #TKRApphafb.orgGrab the free TKR app to ROCKApple - https://apps.apple.com/us/app/tkr/id1463187328

Rima Mattok is the Director of Demand Generation at Taboola, where she leads the global acquisition and engagement strategy of Realize, a performance advertising platform focused on driving measurable results for brands. With a background in user engagement, Rima brings a deep understanding of audience behavior and conversion optimization—experience that shapes her approach to helping marketers scale efficiently across channels. In This Conversation We Discuss: [00:00] Intro[01:09] Getting to know the new product, Realize [02:33] Facing rising ad costs across platforms[04:22] Launching before peak season to save costs[07:10] Questioning the myth that more budget wins[09:31] Challenging the idea that AI replaces strategy[11:30] Callouts[11:40] Unlocking incremental growth on the open web[14:16] Testing new channels with wise budgets[15:17] Running quarterly moonshot experimentsResources:Subscribe to Honest Ecommerce on YoutubePerformance beyond search and social taboola.com/The performance built for advertisers realize.com/Follow Rima Sherman Mattok linkedin.com/in/rima-sherman-mattok-93282739/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Monica Rich Kosann is an internationally recognized fine jewelry brand based in New York. Rooted in the idea that every woman has a story to tell, the collection encompasses lockets, rings, necklaces, bracelets, and earrings that inspire and empower the wearer. The eponymous label was founded in 2004 by Designer and Chief Creative Officer Monica Rich Kosann–member of the Council of Fashion Designers of America–as an extension of her passion for fine art photography and storytelling. She runs the company with her husband Rod, who serves as CEO.A Certified B Corporation working to meet the highest standards of quality and excellence, Monica Rich Kosann crafts sustainable heritage pieces that are made ethically and responsibly. The brand is sold in over 120 retailers across the country, has three free standing stores - two in New York and one at Somerset Collection in Troy, a shop at Bergdorf Goodman and a robust direct-to-consumer business. Designed using 18K Yellow Gold and Sterling Silver, Monica Rich Kosann designs precious gemstones and diamonds to ensure quality that lasts from generation-to-generation as modern heirlooms. A favorite with celebrities, Monica Rich Kosann pieces have been worn by incredible women throughout the years including Kelly Clarkson, Allison Williams, Sarah Jessica Parker and Gisele Bundchen.In This Conversation We Discuss: [00:00] Intro[00:37] Sponsor: Taboola[01:54] Inspiring growth through authentic vision[06:58] Persisting through early business rejection[10:11] Building momentum through supportive communities[11:10] Sponsor: Next Insurance[12:41] Diversifying channels to reach more customers[16:32] Callouts[16:42]  Enhancing products through storytelling[21:00] Strengthening brands through right partnerships [24:02] Sponsor: Electric Eye[25:10] Building dedicated teams that enjoy their craft[26:19] Focusing business principles around your “Why”[28:02] Finding your unique approach and sticking with itResources:Subscribe to Honest Ecommerce on Youtube youtube.com/c/HonestEcommerce?sub_confirmation=1Lockets, fine jewelry, and luxury gifts monicarichkosann.comFollow Monica Rich Kosann linkedin.com/company/monica-rich-kosannFollow Rod Kosann linkedin.com/in/rodkosannReach your best audience at the lowest cost! discover.taboola.com/honest  Easy, affordable coverage that grows with your business www.nextinsurance.com/honest  Schedule an intro call with one of our experts electriceye.io/connect  If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Retail & eCom, the one-two punch for evolving an entrenched category.‍On the latest episode of the Omnichannel Marketer, I spoke with Lisa Bubbers, Chief Marketing and Brand Officer at Studs.‍Studs is a new entrant in the ear piercing category – positioning itself as a piercing company instead of an earring brand. In contrast to Claire's or the mall kiosk which is where children go to get their first piercing with a piercing gun (myself included), Studs focuses on needle piercings for return piercers. The idea came from getting a second ear piercing at a tattoo parlor, which was a sub-optimal experience. ‍Part of this less ideal experience was a disconnect between the act of piercing and picking an earring that you liMost people get their ears pierced with an earring they don't care for, and have to wait until the piercing heals to replace it with something more fashionable that they purchased elsewhere.  ‍Studs fuses the retail piercing experience with fashionable lines of earrings that can be worn out of the store, and purchased online.‍Lisa created the term “earscaping” to create conversation around the art and science of getting ear piercings that work with your anatomy and personal style. ‍The brand started with a single studio in NoLita in 2019 and now has 25 locations across the country. ‍A brand with fused retail and e-commerce presence, Lisa defines omnichannel as:

Matt Ezyk has decades of experience building, scaling and leading digital commerce technology and strategy at some of the most innovative companies in the world. Matt serves as Senior Director of Engineering, Ecommerce at Hanna Andersson which is a leading direct-to-consumer premium children's apparel and lifestyle brand. Prior to joining Hanna Andersson, he led digital at Pet Supermarket with oversight of product and engineering. Additionally he served as Director of Functional Architecture and Director of PMO at RafterOne (f/k/a PixelMedia) with operational oversight of teams working with iconic brands like Skechers and LL Bean. Matt also served in progressive leadership roles at Accenture, Merkle (f/k/a LiveArea) and several startups working with hundreds of global brands like Uniqlo, Disney, Revlon, Tapestry and many more. Matt brings to retailers and DTC brands a deep expertise in developing and implementing diverse end-to-end commerce strategies. In This Conversation We Discuss: [00:00] Intro[00:24] Sponsor: Taboola[01:41] Connecting tech decisions to business growth[04:36] Comparing agency and brand-side perspectives[07:24] Sponsor: Next Insurance[08:37] Delivering progress customers can feel[09:58] Choosing platforms based on business maturity[13:03] Callouts[13:13] Auditing tech to recover lost conversions[15:31] Reducing redundancy to improve performance[17:47] Evaluating third-party tools for value[19:36] Sponsor: Electric Eye[20:44] Improving conversion with UX and engineering[22:25] Augmenting team expertise with AI tools[27:46] Balancing speed with long-term scalabilityResources:Subscribe to Honest Ecommerce on YoutubeKids clothes from playtime to bedtime hannaandersson.com/Follow Matt Ezyk linkedin.com/in/mezykReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Robert Khachatryan is the founder and CEO of Freight Right Global Logistics, a Los Angeles–based international freight forwarder. A lifelong entrepreneur, Robert began his business journey at age nine selling newspapers on the streets of Yerevan. A member of the Board of Advisors at USC's Randall R. Kendrick Global Supply Chain Institute, Robert founded Freight Right in 2007 during the global financial crisis with a vision to modernize freight forwarding through technology and execution excellence. Today, Freight Right is recognized as a leading innovator in logistics and a trusted launch partner for emerging supply chain technologies. Robert's insights have been featured in Bloomberg, Forbes, the Journal of Commerce, FreightWaves, and the Los Angeles Times, and he has spoken at leading industry events including TPM, FreightTech, and the USC Supply Chain Summit. In This Conversation We Discuss: [00:00] Intro[01:08] Taking the leap during economic uncertainty[03:45] Eliminating shipping delays that kill buyer intent[09:04] Building Ecommerce solution around freight hurdles[11:05] Callouts[11:16] Bridging commercial freight and ecommerce needs[13:29] Identifying hidden customer pain points early[15:45] Building an MVP from customer feedback[18:00] Rethinking traditional processes to reduce cost[20:41] Unlocking new markets with minimal effortResources:Subscribe to Honest Ecommerce on YoutubeInternational Freight Forwarder freightright.com/Follow Robert Khachatryan linkedin.com/in/khachatryanrobertIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  Dave talks about his experience from attending Affiliate World Asia, and highlights how a lot of affiliate marketers are moving towards e-commerce due to the challenges in their industry. He talks about the differences between affiliate and e-commerce entrepreneurs, their odd advertising strategies, and some of the concerning things he saw at Affiliate World Asia.  Dave recently attended Affiliate World Asia in Bangkok back in December, and what he saw there was interesting, to say the least.  There were a lot of affiliate marketers recommending to move to e-commerce and a lot of suspicious and black hat strategies being peddled to the masses.  In this episode, he covers everything he observed while also having a run in with the Chinese Mafia.  Timestamps: 00:00 - Introduction to Affiliate World Asia 02:14 - Differences Between Affiliate and E-commerce Entrepreneurs 05:58 - Affiliate Marketing Strategies in E-commerce 09:51 - Innovative Advertising Techniques 12:17 - Ethical Concerns in Affiliate Marketing 14:36 - A Run-in with the Chinese Mafia As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

Dima Zelikman is the Chief Marketing Officer and Co-Founder of Unbound Merino, where he leads brand strategy, growth marketing, and creative direction. With a focus on simplicity, versatility, and performance, he has helped shape Unbound Merino into a global travel clothing brand trusted by customers in over 100 countries. As CMO, Dima drives the vision of the “Pack Less. Experience More.” movement. Building a brand that inspires and empowers travelers to live and explore with freedom. In This Conversation We Discuss:[00:00] Intro[00:00] Sponsor: Taboola[01:55] Positioning products around customer lifestyles[03:33] Turning personal travel pain into a business idea[07:27] Sponsor: Next Insurance[08:40] Creating business momentum before quitting a job[10:37] Prioritizing early traction for repeatable growth[13:04] Testing campaigns with minimum budgets[14:50] Callout[15:00] Scaling communication through relevant topics[21:00] Sponsor: Electric Eye[22:10] Creating a feedback loop through data analysis[23:01] Identifying unmet needs in your market[25:32] Prioritizing product quality over everything[27:26] Driving conversions before perfecting visualsResources:Subscribe to Honest Ecommerce on YoutubeMerino Wool Clothing & Apparel unboundmerino.com/Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of Mastering eCommerce Marketing, Eitan Koter welcomes Rob te Braake, founder of Insight Matters, to talk about how eCommerce brands should really think about finance.Rob works with founders as a fractional CFO, helping them set up accounting and reporting in a way that supports real decision-making. He's also been an operator himself, which shows up throughout the conversation. He understands the pressure of choosing between ads, inventory, payroll, and growth, because he's lived it.Together, they talk about why revenue alone doesn't tell the full story, how cash flow problems often start with inventory and financing costs, and why many brands rely on numbers that aren't built for management decisions. Rob explains what founders should look for in their P&L, how forecasting improves over time, and why trying to automate thinking with AI can miss the mark.They also cover exit planning, what makes a business attractive to buyers, and why trust in the numbers matters more than anything else.This episode is a grounded conversation for founders who want clarity, fewer surprises, and a better handle on how money actually moves through their business.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Rob te Braake, Founder at Insight MattersRob te Braake's LinkedIn | Insight MattersIs your financial setup holding back your eCommerce Growth? Find out here: http://financeinsightmatters.com/masteringecommercemarketingWatch the full Youtube video here:https://youtu.be/FYkZAU5lzXkTakeaways:Freedom is a core driver for entrepreneurship.Values are essential for meaningful work.Management accounting is

Kendal McMullen is passionate and data-driven with a knack for turning insights into impactful omnichannel strategies. From analyzing consumer behavior to optimizing cross-channel marketing, she thrives on making data work to connect authentically at scale. In This Conversation We Discuss:[00:00] Intro[00:42] Sponsor: Taboola[01:56] Scaling wellness brands with quality focus[03:35] Solving roadblocks through focused one-on-ones[05:07] Sponsor: Next Insurance[06:21] Building a career with portfolios, not degrees[08:13] Turning self-taught experience into full-time roles[09:28] Accessing knowledge freely on the internet[11:15] Callouts[11:25] Leveraging zero-cost opportunities in 2025[13:24] Building a portfolio for reliable visibility [15:10] Sponsor: Electric Eye [16:17] Understanding P&L steady long-term margins[21:06] Optimizing AI to expand team capacity[24:17] Hands on hiring management ensure culture fit[27:03] Caring for your work to strengthen brand understandingResources:Subscribe to Honest Ecommerce on YoutubeVegan organic vitamins and supplements globalhealing.com/Follow Kendal McMullen linkedin.com/in/kendal-mcmullenReach your best audience at the lowest cost! discover.taboola.com/honest/ Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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Anna Brakefield's story begins on her family's cotton farm in North Alabama, where she grew up surrounded by the rhythms of agriculture and the values of hard work, stewardship, and tradition.Her father, Mark Yeager, instilled in her a deep appreciation for the land and the premium cotton it produced—lessons that would later inspire a business built on craftsmanship and sustainability.After earning a degree in graphic design and marketing from Auburn University, Anna pursued a career in advertising in New York and Nashville. Though she thrived in the corporate world, her roots kept calling her back home, planting the seed for what would become Red Land Cotton.In 2016, Anna and her father launched Red Land Cotton with a mission to bring American-made, farm-to-home textiles to market. Armed with her marketing expertise and a passion for storytelling, she shaped the company's identity, ensuring that each product—crafted from the cotton grown on their farm—embodied quality, authenticity, and Southern heritage.As Red Land Cotton continues to flourish, Anna balances entrepreneurship with family life, finding inspiration in the land that started it all. Her journey is a testament to the power of honoring one's roots while embracing the possibilities of growth and innovation.In This Conversation We Discuss:[00:00] Intro[00:39] Sponsor: Taboola[02:24] Building new ventures from existing resources[05:08] Turning constraints into strategic clarity[07:25] Sponsor: Next Insurance[08:38] Validating demand while building in public[10:21] Callouts[10:32] Blogging company journey for early engagement[12:03] Teasing progress to convert followers into buyers[13:48] Meeting customers where they are[17:15] Experimenting with traditional advertising[20:10] Sponsor: Electric Eye[21:19] Sponsor: Freight Fright[23:22] Investing in skills when hiring isn't an option[25:18] Balancing creativity with marketing strategy[26:57] Matching products to the right channels[28:46] Leveraging cross-channel marketing effectively[30:09] Leading with purpose beyond just making moneyResources:Subscribe to Honest Ecommerce on YoutubeLuxury American-Made Bedding & Towels redlandcotton.com/Follow Anna Brakefield linkedin.com/in/anna-brakefield-94389734Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Andrew is a self-proclaimed tragic sneaker fan and proven brand builder. After nearly a decade of leading multiple marketing functions at Google, Andrew and two of his colleagues embarked on a mission to build the world's fairest hype commerce platform. As CEO, Andrew leverages his marketing expertise and first-hand fandom experience to drive this mission forward. After launching just over a year ago, EQL has managed more than 10,000 high-heat launches in 15 markets. When not helping culture-making brands get their goods into the hands of real fans, Andrew can be found spending time with his wife and three children, and dressing younger than he should.In This Conversation We Discuss: [00:00] Intro[03:51] Crafting launches that reward real customers[06:06] Callouts[06:16] Streamlining experiences through integrations[07:51] Adding connection where generic tools fall short[10:25] Designing pre, in, and post-launch strategies[13:29] Connecting with audiences in launch moments[19:32] Partnering with experts for better launchesResources:Subscribe to Honest Ecommerce on YoutubeBetter launches for in-demand products eql.com/Andrew Lipp au.linkedin.com/in/andrew-lipp-7b291722If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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Dan Abel Jr. is the Chief Chocolate Officer of two beloved St. Louis-based companies: Chocolate Chocolate Chocolate Company and Bissinger's Handcrafted Chocolatier. Dan occasionally goes by another nickname: “Willy Wonka of the Midwest.” But no matter what you call him, he'll never forget his roots. Dan is a 2nd Generation Chocolatier & son of the founder of Chocolate Chocolate Chocolate Company. Along with his two siblings, Dan oversees the operations of both Chocolate Chocolate Chocolate Company and Bissinger's Handcrafted Chocolatier. Manufacturing, distribution, national sales channel and product development are the key areas to Dan's focus. Currently the Abel family is expanding its manufacturing facility, adding a bar and a café – and Dan is very instrumental in the construction management and development of both concepts while continuing to push growth. Dan is married with three children –enjoys playing golf, gardening with his young children and spending time with his family. In This Conversation We Discuss:[00:00] Intro[00:32] Sponsor: Taboola[01:48] Growing ventures through deep personal ties[03:01] Finding purpose through early hands-on work[04:29] Optimizing small resources for maximum impact[05:53] Building presence through hands-on outreach[07:56] Leveraging sampling to win customer trust[09:00] Sponsor: Next Insurance[10:12] Creating impact with hands-on marketing[15:18] Callouts[15:28] Attending trade shows to drive direct sales[16:35] Sponsor: Electric Eye[17:44] Sponsor: Freight Fright[19:44] Acquiring companies to accelerate growth[26:11] Delivering customer value despite COVID pressure[30:25] Creating connection through thoughtful service[31:41] Reinvesting in technology to enhance experience[34:34] Experimenting with old and new strategies [35:25] Solving problems through direct involvementResources:Subscribe to Honest Ecommerce on YoutubeHandcrafted Artisan Chocolates chocolatechocolate.com/Handcrafted Chocolatier  bissingers.com/Follow Dan Abel Jr. linkedin.com/in/dan-abel-jr-15541765Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last. In This Conversation We Discuss:[00:00] Intro[00:33] Sponsor: Taboola [01:49] Building brands through storytelling[04:34] Tracing the roots of storytelling[06:23] Sponsor: Next Insurance[07:36] Evaluating early-stage customer signals[10:09] Testing assumptions about customers[12:22] Callouts[12:32] Surveying customers to validate assumptions[14:55] Leveraging insights to improve messaging[18:15] Testing media to find what converts[21:28] Sponsor: Electric Eye[22:33] Sponsor: Freight Right[24:36] Connecting blogs to nurture discovery[27:15] Targeting platforms where customers exist[28:58] Optimizing ads for long-term growth[34:48] Understanding top-of-funnel users Resources:Subscribe to Honest Ecommerce on YoutubeThe modern way to drink milk almondcow.co/Follow Christine Monaghan linkedin.com/in/christine-monaghanReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signupMeta's latest update wasn't just noise. Pilothouse strategist Taylor Cain breaks down how Andromeda's smarter delivery system let them consolidate campaigns, increase CTRs, and scale cleaner than ever this BFCM.For CMOs optimizing Meta spend across brands or business units...30% YoY CTR lift through creative-persona alignment + fewer campaignsWhy campaign consolidation is outperforming classic testing structuresPartnership ads: how Pilothouse uses Meta's dynamic features to drive both reach + retargetingHow to rethink frequency, offer alignment, and creative iterations mid-campaignWhat MTA tools like Triple Whale unlocked when real-time tracking mattered mostWho this is for: CMOs, paid media directors, and growth leads navigating platform complexityWhat to steal:Test in your best campaign, not in isolation (if the creative is ready)Meme-style statics backed by real offers = full-funnel magicLet performance inform your campaign segmentation — not the other way aroundTimestamps:00:00 Meta's Shift Away From Traditional Testing01:08 What Actually Drove BFCM Winners02:56 Andromeda's Real Impact on Performance04:22 Why CTR Jumped During BFCM05:47 Consolidation Is Beating Fragmentation07:37 How Creative Is Fed Into Winning Campaigns11:00 Why Partnership Ads Took Off This Year23:52 The Email + Paid Connection That Mattered MostHashtags:#ecommerce #dtc #digitalmarketing #paidmedia #metads #andromeda #adcreative #performancemarketing #bfcmmarketing #q4marketing #retentionmarketing #emailmarketing #attribution #triplewhale #marketingstrategy #growthmarketing #ugcads #creatorads #partnershipads Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF567Follow us on Instagram & Twitter - @dtcnewsletter

Michelle Songy is a serial entrepreneur and the Founder of Press Hook, a platform that helps brands get media coverage through a hybrid model of earned, affiliate, and paid press opportunities. Prior to Press Hook, Michelle founded and sold Cake Technologies to American Express. She's passionate about making PR more accessible and transparent for small businesses, especially mission-driven consumer brands. Press Hook is used by 1,000+ companies— from early-stage startups to category leaders— to connect directly with journalists, newsletters, and podcasts that drive real product discovery. In This Conversation We Discuss: [00:00] Intro[00:56] Realizing the need to master your own PR[02:36] Understanding why generic pitching fails[05:21] Boosting discovery via trusted publishers[08:06] Navigating earned, paid, and affiliate media[11:26] Callouts[11:40] Standing out with visuals and clarity[15:26] Adapting strategies to decentralized media[18:58] Enhancing discoverability in crowded markets[20:57] Building systems before scaling PRResources:Subscribe to Honest Ecommerce on YoutubeAI-driven media relations and PR pantform presshook.com/Follow Michelle Songy linkedin.com/in/michellesongyIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

This week, we're joined by Richie Mashiko - Head of Beacon at Iris Finance for a full breakdown of how BFCM played out across their businesses. Together, the group recaps what actually drove performance this year, from media-mix diversification and top-of-funnel investment to traffic dynamics, conversion-rate behavior, and how different brand sizes approached Cyber Five strategy.From there, Richie walks through his forecasting philosophy - including how he builds bottoms-up financial models, how diminishing returns shape CAC and forecasting assumptions, and how finance and marketing need to stay aligned around realistic growth expectations. The group also dives into contribution margin, AMER, customer mix, and why so many brands forecast incorrectly when marketing isn't part of the planning process.They then unpack the levers that actually make an ecommerce business profitable: cohort behavior, scaling past category saturation, interpreting flat conversion rates alongside surging traffic, and what contribution dollars really tell you. Richie shares lessons learned from She's Birdie's rebuild year and how smaller brands can apply the same financial discipline as companies operating at nine-figure scale.If you're trying to understand your BFCM results, build a forecast that reflects reality, or get finance and marketing speaking the same language, this episode is a must-listen.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:06:40 - BFCM recap00:24:47 - Media Mix Strategy00:41:52 - International Markets00:53:44 - FP&A Background01:07:05 - Building a ForecastPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Elina Panteleyeva is the founder of Dood Woof, a 7-figure brand built specifically for Doodle dog breeds. After getting laid off, she bootstrapped her business from $0 to 7 figures in 15 months with no prior Ecommerce experience, no team and no outside investors. outside funding. Elina scaled fast by focusing on niche product-market fit, building a raving fan base, and using scrappy organic marketing to drive Amazon and TikTok Shop growth. Now, she helps other founders grow and scale their eCommerce brands profitably by building a brand that serves a specific group of people. In This Conversation We Discuss:[00:00] Intro[00:34] Sponsor: Taboola[01:44] Building products around customer pain points[02:53] Identifying problems through community research[05:19] Sponsor: Next Insurance[06:32] Balancing product creation with marketing[06:48] Building trust through storytelling[09:15] Collecting feedback to shape products[10:50] Creating scarcity to drive excitement[12:38] Identifying niches with specific pain points[13:47] Sponsor: Electric Eye[14:56] Sponsor: Freight Right[16:56] Collecting reviews to build credibility[18:37] Training mindset to handle uncertainty[21:59] Discovering entrepreneurial instincts early[22:29] Focusing on one channel before diversifying  [25:34] Leveraging micro-influencers for growthResources:Subscribe to Honest Ecommerce on YoutubeCreating Healthy Happy Lives for Doodles doodwoof.com/Follow Elina Panteleyeva instagram.com/doodwoofco/?hl=enReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jennifer is the Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin/supplement brand, and a seasoned eCommerce veteran based in the Bay Area. She specializes in building digital marketing programs, profitable eCommerce stores, and seamless customer experiences. Her expertise includes advanced Martech ecosystems, customer data platforms (CDPs), marketing automation, and ensuring compliance with global privacy regulations like GDPR and CCPA. Jennifer's skills span web development, UX/UI design, inventory management, logistics, and omni-channel retailing. In This Conversation We Discuss:[00:00] Intro[00:39] Sponsor: Taboola[01:58] Solving customer needs with simplicity[04:05] Sponsor: Next Insurance[05:19] Leveraging cross-brand learnings for growth[08:37] Using D2C as a customer learning engine[12:00] Callouts[12:11] Evaluating tools that streamline operations[13:37] Reviving traditional marketing with modern tech[16:52] Sponsor: Electric Eye & Freight Fright[20:01] Testing unconventional marketing strategies[21:19] Balancing responsibility with limited control[24:58] Focusing on product value over flashy designResources:Subscribe to Honest Ecommerce on YoutubeOlly Vitamins and Supplements olly.com/Follow Jennifer Peters linkedin.com/in/jennifer-peters-3bbb6220Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what's really driving ROI. He's the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions. Before Wicked Reports, Scott led and consulted on database and process management applications at Motorola, Quest Diagnostics, Breck Shampoo, Ovaltine, the Hong Kong 911 department, and Apartments.com. When not leading Wicked Reports, Scott can be found in Marblehead Massachusetts playing pickleball, meditating, or on the boat with the family. In This Conversation We Discuss: [00:00] Intro[02:37] Questioning attribution in marketing[06:44] The truth about “more is better” marketing [07:36] Choosing channels for first campaigns[09:34] Starting funnels with small spend[11:16] Debunking marketing ROI lies[14:24] Navigating attribution for customer journeys[16:51] Distinguishing case studies from reality[19:07] Exploring the Five Forces framework[27:24] Seeing emotional spending on paid ads[27:50] Recording client interaction for accountability [28:53] Highlighting effective AI campaign analysis [31:21] Streamlining insights for effective decisionsResources:Subscribe to Honest Ecommerce on YoutubeMultitouch marketing attribution software www.wickedreports.com/Follow Scott Desgrosseilliers www.linkedin.com/in/scottd71/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Dave discusses the recent IPO and earnings of Pattern Group, the biggest Amazon seller in the world. He highlights their significant losses and unique business model as exclusive brand partners for big brands like Pandora. He delves into their financial reports to see if they'll be profitable in the future, using their growth projections. Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today. Timestamps 00:00 - Introduction to Pattern Group's IPO and Earnings 02:26 - Understanding Pattern Group's Business Model 05:07 - Financial Overview and Profitability Concerns 07:26 - Skepticism Around Pattern's Earnings and Future 09:52 - Revenue Growth and Market Diversification 11:41 - The Role of AI in Pattern's Strategy As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

Chad Dime, Co-Founder of DIFF Charitable Eyewear was raised in Los Angeles California. He was born into the eyewear industry thanks to his father who owned and operated an eyewear business for over 40 years. His dad passed down the knowledge of product design, import, manufacturing and wholesale to him throughout his entire life. On the manufacturing side, he was traveling to China by the time he was 15 years old to learn the ins and outs of what it takes to work with partners overseas. In wholesale he was attending major markets as a teenager to learn the ins and outs of what it takes to sell to major retailers both nationally and internationally. He was fortunate enough to know at that very young that he would be following in his family's footsteps. While attending college at San Diego State University he was the President of the nationally ranked SDSU Surf Team. His role there allowed him to work with many notable brands like Red Bull, Rip Curl and TOMS as he obtained sponsorship from each of these businesses. After years of building campus rep programs with these brands he learned the importance of both social media marketing along with social enterprise. The partnership with TOMS shoes was his motivation to build a business that gave back, and it became his dream to start a sunglasses brand that could help change the world. After graduating from SDSU he met his business partners. Together they began selling sunglasses at electronic music festivals across the country. It was here that they realized there was a massive void in the eyewear industry that they knew they could fill. Eager to disrupt the monopolized eyewear industry they founded DIFF with a mission to create affordable designer eyewear that gives back. In This Conversation We Discuss:[00:00] Intro[00:50] Blending value and mission to drive impact[04:00] Partnering purpose with product[06:09] Leveraging past experiences for team balance[08:56] Nurturing partnerships for smarter growth[11:44] Stay updated with new episodes[11:55] Embedding responsibility into brand DNA[14:11] Sponsors[19:43] Influencer partnerships for early marketing strategy[22:54] Prioritizing finance to avoid early pitfalls[24:57] Understanding finances for loss prevention[26:06] Highlighting first products for brick and mortar[28:42] Following your why to create impactResources:Subscribe to Honest Ecommerce on Youtube www.youtube.com/c/HonestEcommerce?sub_confirmation=1Charitable designer sunglasses that give back www.diffeyewear.com/Follow Chad Dime www.linkedin.com/in/chad-dime-59550258Schedule an intro call with one of our experts electriceye.io/connectReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business www.nextinsurance.com/honest/  Turn your domestic business into an international business www.freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Originally from Wisconsin, Nathan Vazquez studied computer science at Yale University. He       worked for 15 years as an options trader at Citibank until he was eventually tempted by the idea of being his own boss with work that allowed him the flexiblity to spend more time with his family. In 2015, he left his job in finance to join his wife's sticker subscription company, Pipsticks. Within a year, Pipsticks had thousands of subscribers in over 50 countries. As CEO of Pipsticks, Nathan now manages the company's growing business in the subscription, E-Commerce, wholesale, and licensing markets. He lives in Brooklyn, NY with his wife and four kids.In This Conversation We Discuss:[00:00] Intro[01:23] Balancing creativity with business logic[05:43] Learning by doing and adapting fast[08:21] Growing an organic customer base[09:57] Stay updated with new episodes[10:06] Finding spending balance for growth[12:38] Seizing opportunities during market shifts[14:29] Sponsors: Electric Eye, Freight Right, Taboola, Next Insurance[20:00] Scaling your brand through audience feedback[24:10] Focusing on one thing at a time[26:32] Expanding a product to wholesale [28:25] Learning from early B2B mistakes[30:07] Measuring break-even for smart spending[33:04] Aligning resources with marketing strategy[34:29] Targeting break-even timelines strategicallyResources:Subscribe to Honest Ecommerce on Youtube www.youtube.com/c/HonestEcommerce?sub_confirmation=1Cute stickers for kids, crafters, anyone www.pipsticks.com/Stickers + stationery that say what you wish you could www.theswearjar.com/Follow Nathaniel Vazquez www.linkedin.com/in/nathaniel-vazquez-5b663222/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business www.freightright.com/honestReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Filipe Castro Matos is an Entrepreneur-in-Residence at Altar.io, where he helps founders go from idea to MVP with clarity and speed. With over a decade of experience across B2C and B2B startups—including an early exit, viral growth experiments, and advising dozens of founders—Filipe specializes in helping teams find their first customers and build Go-to-Market strategies that actually work. His work today centers on solving one of the biggest problems in early-stage startups: the gap between building and growing. He's quietly building something new to bridge that gap.In This Conversation We Discuss: [00:00] Intro[01:19] Learning ecommerce by evolving with companies[02:50] Avoiding guesswork through real user engagement[04:57] Avoiding costly guesses in early channels[07:24] Finding people who match your avatar[08:23] Returning to basics for direction clarity[08:51] Distinguishing buyers from friendly critics[11:29] Starting small when validating ideas[14:36] Simplifying business ideas through existing tools[15:29] Stay updated with new episodes[15:40] Capturing insights for go-to-market[17:36] Separating problem discovery from solutions[19:55] Going where the market is active[21:10] Introducing payments only after solutions[22:24] Digesting conversations into ICP[23:17] Pulling branding assets from real conversations[24:56] Testing organically before paid ads[27:04] Building a brand as key differentiatorResources:Subscribe to Honest Ecommerce on YoutubeDigital products for entrepreneurs and business leaders: altar.io/us/Follow Filipe Castro Matos linkedin.com/in/filipecastromatosIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jon Pundyk is a Dartmouth MBA, P&G brand manager, and a Booz-Allen strategy consultant. He's been in Glamorise for 35 years. Glamorise is a size-inclusive lingerie brand that designs bras for curvy women. Founded in New York City in 1921, Glamorise is one of the world's oldest bra manufacturers, and it has been size-inclusive since their inception.In This Conversation We Discuss:[00:28] Intro[00:53] Learning the fundamentals of consumer marketing[02:01] Climbing the ladder one title at a time[02:17] Pivoting a century-old business online[04:01] Transitioning from wholesale to direct-to-consumer[07:33] Balancing wholesale partners with D2C growth[10:08] Stay updated with new episodes[10:18] Investing ahead for scalable D2C growth[13:43] Sponsors: Electric Eye, Freight, Taboola, Next Insurance[19:16] Collecting data before knowing how to use it[20:25] Leveraging legacy brand recognition online[23:05] Relying on product quality to drive loyalty[24:08] Driving growth through actionable data insightsResources:Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1Plus size bras & lingeries for full-figured women glamorise.com/Follow Jon Pundyk linkedin.com/in/jrpundykSchedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestPerformance beyond Search and Social discover.taboola.com/honest/Tailored business insurance. Zero hassle. Big savings nextinsurance.com/honest/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

From real estate tax strategies to custom guest books to leaky ice maker lines, this episode covers it all. Today I'm riding solo to share why—despite all the horror stories—I decided to launch my first Airbnb and how I'm approaching it like any other high-performing business owner.  Listen in as I break down the full setup process, including sourcing a trustworthy co-host, AI-assisted marketing, home automation tools, and the long-term vision behind the property. You'll also hear why this project is about more than ROI, as well as why a physical, branded experience can be just as satisfying to build as a digital business. You can find show notes and more information by clicking here: https://bit.ly/3WYBr9r Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

AI isn't coming, it's already here. And if it's not driving 25% of your brand's revenue, you're already behind. Nik sits down with Liam Millward, founder and CEO of Instant, the platform powering the next generation of AI-driven email and retention marketing. Liam started Instant at 17, went head-to-head with Shopify, and pivoted into a billion-dollar problem: brands wasting time on email marketing that barely moves the needle. Now, Instant's AI writes, designs, and personalizes every email—no two shoppers ever get the same message twice. Liam breaks down how Instant became one of the fastest-growing AI tools in eCommerce, the difference between generative and agentic AI, and why most brands are still treating AI like a toy instead of a team member. If you're a founder, marketer, or operator trying to figure out where AI actually fits in your business, this is your roadmap. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Oct 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠instant.one/limited⁠ Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma