Podcasts about ecom

How many engineers does it take to run the ecommerce site for a retail company that does over a billion dollars in revenue per year? Well, if you're Rainbow Shops, the answer is just 2. Most ecommerce teams assume scale requires more engineers, more tools, more complexity. Chief Digital Officer David Cost has built something many people in ecommerce would say isn't possible — a lean, fast-moving digital operation that runs on vendor partnerships instead of a massive internal team. Two engineers, hundreds of programmers' worth of output, and none of the overhead that comes with scaling the traditional way. In this episode, David shares: A detailed, under-the-hood look at the specific vendors they use to stay so lean His playbook for using strategic partnerships with vendors as an external dev team How being a testbed for new tech gives them a competitive edge And why their choice of ecommerce platform was vital in enabling Rainbow's digital strategy Links David's LinkedIn: https://www.linkedin.com/in/davidcost/ Rainbow Shops: https://www.linkedin.com/company/rainbow-apparel-co/ Chapters 00:00 Introduction 00:42 David's product journey 02:36 How Rainbow runs with only two engineers 03:07 Rainbow's decision to migrate from  Salesforce Commerce Cloud to Shopify 07:14 How Rainbow uses AI to support a lean team 11:34 Rainbow's partnership with Lica for AI-generated product images 17:25 The future of personalization in ecommerce 23:01 Shop Pay and Rainbow's checkout features 26:15 Conclusion Resoures Lica: https://lica.world/ Fuego: https://fuego.io/ Follow LaunchPod on YouTube We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.Special Guest: David Cost.

Tamara is the Founder & CEO of Bark Bistro Company, creator of Buddy Budder—a line of 100% natural peanut butters made for dogs. What began in her kitchen has grown into a nationally distributed brand available DTC, Ecommerce, independent retailers, and now expanding into mass and grocery channels. She is passionate about blending innovation and creativity, brand design, and business strategy to make products that bring joy and health to pets while scaling into new retail channels.  In This Conversation We Discuss: [00:00] Intro [01:37] Discovering ecommerce as the growth engine [05:38] Solving a personal problem to spark a product [07:18] Sponsor: Klaviyo [09:24] Leading a category by entering early [10:29] Choosing Ecommerce to accelerate growth [12:10] Callouts [12:20] Bootstrapping growth with early revenue [13:57] Sponsor: Intelligems  [15:56] Validating demand through review data [18:02] Listening to customers to improve goods [22:03] Engaging customers to co-create the brand [23:47] Sponsor: Electric Eye [24:55] Learning while building the business [26:28] Accepting mistakes as part of the journey Resources: Subscribe to Honest Ecommerce on Youtube Healthy and natural peanut butter dog treats barkbistro.com/ Follow Tamara Coleman linkedin.com/in/tamara-coleman-07578a23/ Get your free demo klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business, and you'll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit 


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 Blake Hutchison, CEO of Flippa, the world's largest marketplace for buying and selling digital businesses, joins Steve McGarry to unveil Broker AI: a suite of AI-powered tools that's set to transform how small business M&A gets done. From AI agents that source deals and qualify buyers, to automated P&L builders and multilingual deal rooms, this episode breaks down how Flippa is democratising business brokerage for entrepreneurs around the world. 
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Blake Hutchison is the Chief Executive Officer of Flippa, the online marketplace that enables buying and selling of websites, apps, stores, and digital businesses. Since taking the helm in late 2018 as a turnaround CEO, Blake has driven Flippa's growth and led a global team focused on empowering entrepreneurs and small business owners to exit on their terms and own their future.


LinkedIn - https://www.linkedin.com/in/blakehutchison/ 

Check Out Flippa's Partner Program - https://flippapartners.com/ 
 
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 Key Moments: 00:00 - Introduction — Blake Hutchison returns to The Exit 00:55 - Why business brokers are the heart of small business M&A 02:30 - Introducing Broker AI and the Certified Flipper Broker Partner Program 04:30 - Who should apply — the ideal broker partner profile 07:43 - Inside the brokerage process: deal sourcing, Lauren AI, and how leads work 09:00 - The P&L Builder: building SDE-adjusted financials for M&A 10:30 - The IM Generator and the 7 agents running on the platform 12:14 - Meet Brian and Lauren — the AI agents with names 14:28 - Going global: why the program is open worldwide 18:00 - Real-world example: Brokerall in Rome and the Italian Amazon FBA community 21:03 - Multilingual deal rooms in action 24:00 - Which asset types are hottest right now: Ecom, YouTube, and what's cooling 25:19 - The state of AI: fear, opportunity, and what Blake built himself this week 31:45 - Where to learn more and how to apply -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You'll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

In this solo episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his proven framework for hiring senior leadership in ecommerce. Drawing from personal experience, Josh outlines the costly pitfalls of bad hires and emphasizes the value of securing top 1% talent. He details a structured, three-part interview process focused on track record, culture alignment, and role competence, offering actionable tips for assessing candidates. Josh also discusses the legal and financial implications of hiring, underscoring the importance of systems and focus for business growth. The episode concludes with a call to share and review the podcast.Hiring the wrong person can be a costly "hiring mistake" for any business, impacting your bottom line significantly. This video dives into effective "recruitment" strategies and a robust "hiring process" to help you avoid these pitfalls. Learn about crucial "interview questions" and how to "how to hire" the right talent to propel your e-commerce brand forward.

In this episode, Dave dives into how he uses the newest trend in AI: OpenClaw. Dave specifically talks about how he uses it in his business, how you can set it up for your business, and what you need to keep in mind. Thinking about taking some risk off the table? Or are you looking at taking an extended break from e-commerce in general? Know what your e-commerce business is worth with Quiet Light Brokerage.    OpenClaw is the newest trend right now all over the internet. They are essentially an AI agent that lives on your computer, and your files are its playground.  But how useful can it be for your e-commerce business?  In this episode, Dave dives into OpenClaw; how to get it installed in your computer, the things you need to keep in mind when using OpenClaw, and how Dave uses it in his business.  Note: As OpenClaw is still early in its development, many tips are based on recent experience and might evolve over time. Timestamps 00:00 - Introduction to OpenClaw 02:17 - What exactly is OpenClaw? 03:41 - Why use a dedicated computer for OpenClaw?  05:02 - How Dave sets up my OpenClaw server 06:01 - Installing OpenClaw 07:29 - Controlling OpenClaw 08:56 - How OpenClaw works 11:16 - Practical use cases 14:06 - Automating logging  15:31 - Workflow automation 16:26 - Limitations  19:24 - Automating outreach and follow-ups  20:51 - Tips on configuration 23:47 - The evolving memory of OpenClaw 26:48 - When to develop custom apps vs. OpenClaw 29:43 - Final thoughts: Is OpenClaw right for your business? Resources Mentioned  Quiet Light Brokerage OpenClaw Zapier Replit Cursor

If you're just getting started with e-commerce and you're wondering how to actually scale with limited cash and no audience, this episode is for you. I get asked this all the time: "Nathan, how do I get started when I only have a small budget?" Here's the truth: most founders tattoo their business idea to their arm. They fall in love with the brand, the product, the vision — and they hold on even when the unit economics don't work. But after launching Healthish to $1 million a year at close to 40% net margins, and helping thousands of DTC brands inside Foundr, I know exactly what works. In this episode, I break down the exact playbook I'd use if I were starting a brand new e-commerce business tomorrow with no audience and just a $10,000 budget. This is strategic, tactical, and based on what I've done and what I've seen work inside the Foundr ecosystem. Here's what you'll take away: Why high-margin products are non-negotiable — aim for 70-80% gross margin, lightweight, easy to ship How to allocate $2,500 to influencer seeding: gifting to 50-100 nano/micro influencers for UGC and organic reach The AI tool stack that lets you run lean: Manus, ChatGPT, Notion AI, Triple Whale, Canva Pro, and AdCreative.ai Why I'd spend $2,000 testing paid ads on warm audiences and messaging before scaling — not chasing 10x ROAS on day one How to build one strong product landing page using tools like Unbounce, ClickFunnels, or Shogun instead of a massive Shopify site The $2,000 emergency fund strategy: reserve cash for unexpected wins, scaling inventory, or paying creators who blow up If you're sitting on $10K and wondering where to start, or you've already launched but your unit economics don't work, this episode will show you the modern playbook for building a profitable DTC brand using AI, influencers, and smart budgeting. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Dr. Mark Young, the Founder and CEO of Jekyll & Hyde Advertising, a powerhouse agency that's been helping challenger consumer brands break through the noise and scale into household names with billions of revenue and exits for nearly three decades.He's also the host of the CPG insiders podcast, the number 2 podcast in all consumer packaged goods niche.Mark is also the author of a new book 27 Unbreakable Rules of Retail, how to build a $100M+ brand in brick and mortarMark is not your average marketer — his background blends neuroscience, persuasion, and behavioral psychology with decades of hands-on experience in CPG and direct-response advertising. Through his agency, Jekyll & Hyde, he's helped hundreds of emerging brands launch, grow, and dominate retail shelves and online marketplaces.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of brick-and-mortar retail in the consumer products industry.Challenges faced by e-commerce brands in a competitive market.Strategies for successfully entering physical retail spaces.The significance of product differentiation and authenticity in retail.The impact of traditional media, especially television, on brand awareness and consumer demand.The concept of SKU rationalization and its role in retail product selection.The necessity of creating consumer demand before approaching retail buyers.Understanding the economics of media buying and the Media Efficiency Ratio (MER).The principle of "Who Not How" in building a successful business team.The role of AI as a collaborative tool in enhancing business strategies.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Dr. Mark Young, CEO of Jekyll and Hyde Advertising. Mark shares his expertise on building $100 million consumer brands in brick-and-mortar retail, emphasizing that 80% of product sales still occur offline. He discusses the challenges of retail entry, the importance of unique, premium products, and the power of TV advertising to drive demand. Mark also highlights the value of expert partnerships and leveraging both human intuition and AI, offering actionable advice for e-commerce brands aiming to succeed in physical retail.Here are the 3 action items that Josh identified from this episode:Prove Demand Before Approaching RetailersBuild real consumer pull through DTC + paid media (TV, social, influencers). Retail buyers want evidence of demand, not Amazon screenshots. Come in with a buyer-ready pitch showing how you'll drive traffic to their stores.Position Your Product as a Clear Upgrade or Category ExpanderEnsure your SKU hits at least one winning lever:Premium trade-up (higher-margin, innovative)Demographic expander (brings new shoppers)Category expander (increases consumption)If your product is a “me-too” item, it won't make it onto shelves.Build a Retail-Ready P&L With Strong Margins & Media PlanYou need minimum 5:1 markup and a funded media strategy (TV recommended) to support retail sell-through. Retailers expect marketing that drives velocity—without it, your product risks getting cut during SKU rationalization.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonChatGPTShopifyHelium 10IRI (Information Resources, Inc.)Meta AdsWRTVJekyll+Hyde LabsCPG InsidersThinking, Fast and Slow"Who Not How" by Dan Sullivan and Ben Hardy"The Science of Scaling" by Dr. Ben HardyPrimal IntelligenceWalmartShark TankThe Home DepotDan SullivanSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast

Co-founded in 2012 by Ryan Emmons, his cousin Alex Preston, a Hawaiian artist and game designer, and friend Matt Meyer, Waiākea Hawaiian Volcanic Beverages is a premium beverage company from Hilo, Hawai‘i, offering volcanic water, sparkling water, and coffee, crafted with deep respect for the land, its people, and the responsibility that comes with both.  Rooted in sustainability, Waiākea is setting a new standard for CPG, blending exceptional taste with conscious practices. From their certified B Corp status and proprietary 100% post-consumer recycled plastic, OceanPlast®, to their community-driven Kōkua Initiative nonprofit, Waiākea is changing the way we hydrate. Inspired by the founders' long-standing work with clean water and education non-profits, the concept for Waiākea was to move away from singular profit and towards a triple bottom line model (circular packaging, sustainable sourcing, and commitment to the community).  Their water embodies that mission with an experience that's natural alkaline pH, 100% BPA & PFA Free, packed with electrolytes & minerals, light, crisp, and refreshingly clean. In This Conversation We Discuss: [00:00] Intro [01:25] Turning sustainability into an advantage [03:28] Starting without industry experience [05:49] Sponsor: Electric Eye [07:00] Building a business from a class project [09:45] Self-distributing to reach early customers [11:57] Sponsor: Klaviyo [13:56] Building trust through consignment [15:12] Scaling distributions with good relationships [17:06] Callouts [17:16] Adjusting strategy based on performance [20:47] Sponsor: Intelligems [22:47] Managing supply chains for heavy goods [25:01] Balancing risk with growth opportunities Resources: Subscribe to Honest Ecommerce on Youtube Alkaline Hawaiian Volcanic Water waiakea.com/ Follow Ryan Emmons linkedin.com/in/ryan-emmons-8709871b/ Book a demo today at intelligems.io/ Migrate and grow more klaviyo.com/honest    Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

https://www.gethookd.ai/blog/4-best-ai-generators-for-facebook-ads-in-2026Discover how AI-powered tools are transforming Facebook ad creation for e-commerce brands. Learn to combine competitor intelligence with automated creative generation, moving from guesswork to data-driven decisions that scale. GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

Gregg Carey is the Founder and CEO of More Staffing. Learn more about More Staffing's services at https://morestaffing.co/af.FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠⁠⁠⁠⁠⁠⁠ Email: ⁠⁠⁠⁠⁠⁠⁠podcast@ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠⁠https://morestaffing.co/af⁠⁠.

Sam Ross is the Co-Founder and CEO of Numeral, a company revolutionizing how e-commerce and SaaS businesses handle US sales tax and international tax automation. Before launching Numeral, Sam built several e-commerce ventures that generated over $50 million in revenue, giving him first-hand experience with the challenges of scaling, managing cash flow, and preparing for an exit.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges of US sales tax compliance for e-commerce businesses post-2018 Wayfair ruling.The complexities of sales tax nexus and varying state regulations.Personal experiences of e-commerce entrepreneurs with sales tax issues.The financial consequences of non-compliance, including audits and penalties.Strategies for managing sales tax compliance, including the use of automation tools.The importance of understanding product taxability and state-specific exemptions.Options for businesses with unpaid sales tax liabilities, including retroactive registration and voluntary disclosure agreements.Emerging growth opportunities in e-commerce, such as TikTok Shops and AI-driven search optimization.The significance of customer-centric product development based on search behavior and preferences.Recommendations for e-commerce entrepreneurs on compliance, handling state notices, and investing in new technologies.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Sam Ross, co-founder and CEO of Numeral. They discuss the complexities of US sales tax compliance for e-commerce businesses, especially after the 2018 Wayfair Supreme Court decision. Sam shares his entrepreneurial journey, explains how Numeral automates tax compliance, and offers practical advice on managing tax risks. The conversation also explores emerging e-commerce growth strategies, including leveraging AI, personalized marketing, and niche product development, providing actionable insights for founders navigating today's challenging tax and digital landscape.Here are the 3 action items that Josh identified from this episode:Automate Sales Tax Before It Becomes a Costly ProblemRun a nexus scan across all your channels (Shopify, Amazon, 3PLs), identify where you owe tax, and automate filings—before audits, penalties, or exit due diligence destroy value.Never Respond to State Notices AloneIf you receive a tax letter, pause and consult a CPA or tax attorney immediately. One wrong reply can trigger audits or liabilities—set up systems to track and manage every notice.Use AI + Niche Search Data to Find Your Next WinnersMine long-tail search queries (e.g., highly specific gift or use-case terms) and build modular products around them. Optimize content for AI-driven search and answer engines to capture emerging buyer intent.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comNumeralShopifyAmazonEtsyTaxJarAvalaraJungle ScoutChatGPTWhoop BandTikTok ShopInfluence: The Psychology of Persuasion by Robert CialdiniChad Janis (Grüns)Sam Ross on TwitterSam Ross on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedIn

Today on our show:Walmart Continues Its Tear: eCom Growth at 27%Perplexity Abandons Advertising to Maintain User TrustThe Great Parcel Reconfiguration No One is Talking AboutAbout That 2028 Global Intelligence Crisis- and finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.watsonweekly.com/https://www.youtube.com/@WatsonWeeklyhttps://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Julian Tcherassi is the founder of Magiktea, the first USDA Organic & Wildlife Friendly certified palo azul tea brand in the world.  Under his leadership, Magiktea has grown from a small independent startup into a nationally recognized wellness brand, now available in over 1,000 health food stores nationwide.  Passionate about natural remedies and sustainability, Julian started Magiktea with the mission to share sustainably sourced palo azul so that everyone can enjoy Mother Nature's most magical tea.  In This Conversation We Discuss: [00:00] Intro [02:06] Spotting an opportunity from personal experience [02:56] Starting a business through personal readings [05:06] Prioritizing retail over DTC for early traction [06:53] Offering consignment as visibility strategy  [10:31] Callouts [10:41] Embracing rejection as early sales training [14:43] Sponsor: Klaviyo [16:49] Learning advertisement tactics from founders [18:41] Optimizing website to support conversions [26:46] Sponsor: Intelligems [25:46] Improving listings to outshine competitors [29:26] Leveraging Amazon for exposure and sales [33:25] Sponsor: Electric Eye [34:31] Analyzing your brand for the winning message Resources: Subscribe to Honest Ecommerce on Youtube Fluorescent alkaline palo azul tea magiktea.com/ Follow Julian Tcherassi linkedin.com/in/julian-serrano-tcherassi-97a891156/ Get your free demo klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠⁠⁠ Email: ⁠⁠⁠podcast@ajfgrowth.com⁠⁠⁠Work with Andrew: ⁠⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: ⁠https://bit.ly/42DcmFl⁠. Get 20% off the first 3 months with code FARIS20.MOVE SUPPLY CHAINReduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting ⁠https://morestaffing.co/af⁠.

Eliah Thanhauser is the Co-Founder and CEO of North Spore, a company dedicated to making mushroom cultivation accessible to all. Since its inception in 2014, they've grown from a small operation in a garage in Maine to a vertically integrated manufacturer and a national leader in mycological supplies.  Eliah's journey began with a passion for sustainable agriculture and a desire to empower individuals to grow their own food. At North Spore, Eliah and his team provide high-quality mushroom cultivation products and education, supporting everyone from home growers to commercial farmers.​  Beyond business, he's committed to environmental stewardship, advocating for better public access to Maine's shorelands and exploring innovative ways to integrate fungi into sustainable practices. In This Conversation We Discuss: [00:00] Intro [02:10] Launching North Spore from a tiny garage [05:47] Callouts [05:57] Embracing ecommerce before it was crowded [07:16] Creating educational content to attract buyers [09:05] Sponsor: Electric Eye [10:22] Putting in the work to earn attention [11:47] Building trust in a skeptical market [15:55] Avoiding direct competition with giants [17:31] Sponsor: Intelligems [19:31] Focusing on one core product first [23:15] Sponsor: Migrate [25:13] Persisting through economic challenges Resources: Subscribe to Honest Ecommerce on Youtube Mushroom log spawns and supplies northspore.com/ Follow Eliah Thanhauser linkedin.com/in/eliah-thanhauser/ Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley explores why many e-commerce brands stall between $1 million and $5 million in revenue. He introduces the "inverted pyramid of value" to illustrate how founders often get stuck in low-leverage tasks, and explains that breaking through requires identifying and focusing on the business's main constraint. Josh shares actionable frameworks and prioritization strategies to help entrepreneurs delegate, systemize, and concentrate on high-impact activities, enabling them to escape the “swamp” and scale their businesses to the next level.Welcome to the Ecom Breakthrough Podcast! I'm Josh Hadley, sharing my journey scaling an "ecommerce business" from zero to eight figures. This episode details "scaling strategies" and the "business mindset" needed to overcome common "business obstacles" faced by entrepreneurs. Learn how to identify constraints and "grow your business" beyond plateaus with a solid "ecommerce strategy"!

Discover how NeuroGum's founder turned a college nootropics experiment into a 9-figure brand, dominating Amazon and TikTok Shop and outselling 5-Hour Energy drink at CVS.

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Irene Chen is the Co-Founder and Partner at Parker Thatch, a role she has held for over 24 years. Her top skills include Brand Development, Fashion, and Social Media. Before co-founding Parker Thatch, Irene served as the Director of Product Development for Donna Karan. She is a graduate of the University of California, Los Angeles. Matthew Grenby is the Partner and Co-Founder of Parker Thatch, a position he has held for over 24 years. His expertise lies in Strategy, Start-ups, and Entrepreneurship. Prior to Parker Thatch, he was a Vice President at Castling Group, where he led UX and design to launch online divisions for major brands, and a Data Scientist at Intel, developing novel data visualizations. He holds an MBA from Columbia Business School, an MS from the M.I.T. Media Lab , an MS in Graphic Design from ArtCenter College of Design , and an AB in English from Harvard University. In This Conversation We Discuss:[00:00] Intro[00:56] Bootstrapping growth through cash flow[03:23] Turning local talent into a luxury launchpad[07:45] Sponsor: Klaviyo [09:52] Applying corporate training to startups[12:31] Challenging traditional production paths[18:48] Sponsor: Intelligems [20:48] Standardizing core products for efficiency[24:47] Sponsor: Electric Eye[25:56] Persisting through daily business doubt[29:40] Callouts[29:50] Reinventing challenges for better outcomes[31:34] Leveraging community for business insights[32:02] Maintaining connections for future opportunities[36:03] Rebranding for clarity and customer reachResources:Subscribe to Honest Ecommerce on YoutubeLuxury products for everyday ease and elegance parkerthatch.com/Follow Irene Chen linkedin.com/in/irene-chen-16b16823/Follow Matthew Grenby linkedin.com/in/matthewgrenby/Book a demo today at intelligems.io/Schedule an intro call with one of our experts electriceye.io/connectGet your free demo https://www.klaviyo.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Today on the Ecomm Breakthrough Podcast, let's welcome a true expert in the world of social commerce, Michelle Barnum Smith. Michelle is the founder of TTShopSellers and one of the leading voices when it comes to helping e-commerce brands unlock the massive potential of TikTok Shop.With years of marketing experience under her belt and a track record of guiding sellers through the ever-changing world of online retail, Michelle has become a go-to strategist for Ecom sellers looking to diversify their revenue, scale into new channels, and build sustainable growth strategies.Highlight Bullets> Here's a glimpse of what you would learn…. The evolving role of TikTok Shop in e-commerce and its distinction from traditional marketplaces like Amazon.Strategies for sellers to succeed on TikTok Shop, focusing on content creation and engagement.The importance of treating TikTok Shop as a top-of-funnel, entertainment-first platform rather than a direct sales channel.Common mistakes sellers make when onboarding to TikTok Shop, including listing entire catalogs without focus.Criteria for selecting TikTok-friendly products, including demonstrability, unique features, and impulse-buy price points.The strategic use of TikTok Shop for inventory liquidation and building momentum for products.Listing optimization techniques specific to TikTok Shop, including title and description strategies.Pricing strategies tailored for TikTok Shop, emphasizing impulse buying and promotional tactics.The significance of creator collaboration and effective management in content production for TikTok.Continuous optimization and testing as essential practices for long-term success on TikTok Shop.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Michelle Barnum Smith, founder of TTShopSellers, TikTok Shop Strategist and TikTok Shop Expert. Michelle shares actionable strategies for e-commerce sellers looking to succeed on TikTok Shop, emphasizing the importance of focused product selection, engaging content, and leveraging affiliates. She explains how TikTok Shop differs from traditional marketplaces, offers tips on pricing, merchandising, and listing optimization, and discusses the necessity of continuous content creation and advertising. The episode concludes with personal insights from Michelle and an invitation for listeners to access free audits and further resources.Here are the 3 action items that Josh identified from this episode:Focus on 1–3 High-Potential Products Using the Five TikTok FiltersApply the “Five Filters” (demonstrable, unique features, passionate niche, problem-solving, impulse price point) to select only 1–3 hero products per quarter. Building momentum around a few strong listings beats dumping your whole catalog.Commit to High-Volume Content: 5–10 Videos per Week per ListingTikTok Shop success = content volume × consistency. Produce 5–10 short videos per listing each week using a mix of brand content, UGC, affiliates, and in-house creators to maximize hooks and discovery.Create Impulse-Buy Offers with Free Shipping + Flash Sales + CouponsTikTok Shop is driven by urgency and value. Always offer free shipping, run frequent flash sales, and use coupons instead of permanent discounts to maintain your pricing power while boosting conversions.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comKevin KingTikTok ShopAmazonShopifyCreator Search InsightsChatGPTEuka AISoraTTShop Sellers

Kate Voyten is a seasoned business leader with over 20 years of experience revitalizing small brands and stagnant businesses. She started her career at Procter & Gamble, working first in operations and eventually moving into brand management, where she ran businesses across the U.S., Europe, and Asia. Her consumer-centric approach to innovation and commercial strategies, combined with her operational expertise, has helped transform businesses across consumer goods, automotive, and healthcare categories. Some of her favorite challenges include relaunching the iconic $500 million Herbal Essences brand and returning it to profitable growth, spearheading the digital transformation and omnichannel strategy for the Hertz loyalty program, and building the OneTouch diabetes business in retail and e-commerce. Today, Kate is the Chief Commercial Officer at Cadence OTC, where she is leading the effort to bring the next generation of oral contraceptives over the counter—expanding access to safe, affordable birth control for millions of women across the U.S. Kate is passionate about developing people and building partnerships that deliver meaningful business transformations. She earned both her BS and MS from Carnegie Mellon University. In This Conversation We Discuss:[00:00] Intro[01:24] Meeting customers' urgent health needs[08:03] Focusing on signals that show real intent[11:33] Callouts[11:42] Turning urgent needs into long-term loyalty[13:32] Navigating advertising in regulated industries[16:04] Investing upfront to avoid costly rework[19:02] Sponsor: Electric Eye[20:10] Leveraging AI to uncover customer insights[24:22] Providing clarity through educated communicationResources:Subscribe to Honest Ecommerce on YoutubeAffordable emergency contraception, convenient access cadenceotc.com/Follow Kate Voyten LinkedIn linkedin.com/in/katherine-voytenSchedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Taylor Holiday is the CEO of Common Thread Collective. Follow him on X at https://x.com/taylorholiday. Work with Common Thread Collective at https://commonthreadco.com. FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠⁠⁠⁠ Email: ⁠⁠⁠⁠podcast@ajfgrowth.com⁠⁠⁠⁠Work with Andrew: ⁠⁠⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠⁠⁠https://morestaffing.co/af⁠⁠⁠. WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at ⁠⁠⁠⁠http://www.richpanel.com/partners/ajf?utm_source=spotify⁠⁠⁠⁠.

Episodio 968 de Contralínea En Vivo conducido por Aníbal García y Darylh Rodríguez: -Nestlé, ECOM y AMSA cabildean para frenar Ley de Cafeticultura: jornaleros- Transmisión 06 de noviembre de 2025 CONTRALÍNEA EN VIVO se transmite de lunes a viernes a partir de las 10:00hrs (hora del centro de México) a través de Facebook live, YouTube y Telegram. La MESA DE ECONOMÍA POLÍTICA se trasmite todos los lunes a partir de las 14:00hrs. Nuestro programa de análisis, AMÉRICA INSUMISA, se trasmite los martes a partir de las 14hrs. AGENDA DE SEGURIDAD NACIONAL es los miércoles a partir de las 14:00hrs Estamos en Facebook, YouTube, Twitter, TikTok, Instagram, Whatsapp y Telegram como Contralínea. Escúchanos en Spotify, Apple Podcast e Ivoox como Contralínea Audio.

Sean Percy Travis is a Retired LA County Firefighter-Paramedic turned 7-figure eCom builder. He founded Ecom For Heroes to empower first responders and veterans with purpose-driven structure, leading them from the firehouse to lasting financial freedom. Top 3 Value Bombs 1. Freedom doesn't come from removing structure. It comes from building the right structure. 2. There is no such thing as self-made success; every win is built on the shoulders of giants. 3. Simple systems scale: chunk complexity down, automate what matters, and execute with discipline. Check out Sean's website. Build a sellable & profitable online business as a first responder - Ecom for Heroes Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Cape - A privacy-first mobile carrier, built from the ground up with security as the priority. If you care about protecting your digital life without giving up your smartphone, Cape makes that possible. Visit Cape.co/fire and use code FIRE for 33% off cape for 6 months today!

Free SEO Audit Here Ranged - Contact Them Here Connect With Jess on LinkedInReady to take your FMCG or eCommerce brand from DTC darling to retail powerhouse?In this must-listen episode, Jessica Gordoun, Managing Director of Ranged, reveals the exact strategy her team uses to get challenger brands like Funday and Muscle Nation stocked in Coles, Woolworths, Chemist Warehouse, and Costco, and keep them there.Whether you're bootstrapping an eCom brand or already hitting 7-figures online, this episode is your unfair advantage to land on the shelves of Australia's biggest retailers.What retail buyers actually care about (hint: it's not your Instagram following)Why most eCom brands fail in retail, and how to avoid itThe one mistake that can kill your range review before it startsHow brands like Funday hacked the Woolworths system in 3 monthsHow to tailor pack size, price point & marketing for omnichannel successWhy your eCommerce traction might be your greatest retail weaponThe ideal timeline to go from launch to retail-readyWhen NOT to pursue national retail, and whyJessica Gordoun is the Managing Director of Ranged, a specialist retail partner helping social-led and eCom-native brands scale into Australia's biggest retail channels. With previous leadership roles at Coles Local and The Reject Shop, Jess has sat on both sides of the buyer/supplier table and knows exactly what it takes to win.

Laura Andersen is the owner and managing director of AlumiTubs. Made to handle it all, AlumiTubs is made to last for generations. Obsessively designed to outperform and outlast, it's the classic cedar hot tub, upgraded for a lifetime of performance.AlumiTubs is 100% Canadian handcrafted from materials made to stand the test of time. It's perfect for the backcountry or the backyard, with flex heating for 365 days of use, wherever you find your escape. With 1000s in the wild since 2001, AlumiTubs are home to Canada, now available for properties across the globe. Where artistry, craftsmanship, and considered design intersect, the AlumiTubs wood fired, electric and hybrid hot tubs come in 3 sizes with endless heat options, advanced filtration for at-home use, a 50% bigger firebox and 3 layers of insulation for less smoke, less water, and nothing wasted along the way.It is not an average hot tub, AlumiTubs is guaranteed to get hot and stay hot, no matter how cold it is outside. Bringing people and those they share it with, closer to nature. AlumiTubs was made for more of the good stuff.In This Conversation We Discuss:[00:00] Intro[00:40] Sponsor: Taboola[01:53] Spotting demand beyond your original offer[03:14] Balancing careers while building a startup[06:04] Bringing an offline product to the internet[08:55] Sponsor: Next Insurance[10:08] Applying career skills to a new venture[13:49] Letting users shape your marketing message[15:40] Optimizing basic SEO for discovery[17:55] Sponsor: Electric Eye[19:03] Balancing capacity with customer trust[23:17] Complementing skills to build longevity[26:00] Building a business on a great product[28:46] Callouts[28:56] Hedging bets while testing business ideas[31:10] Adding value without reinventing the wheelResources:Subscribe to Honest Ecommerce on YoutubeWood-fired & electric cedar hot tubs alumitubs.com/Follow Laura Andersen linkedin.com/in/lauraandersendigitalmarketing/  Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honestSchedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Are you sick of “affordability”? Let's do some Ecom 101 and find out why.  #HAFB #TKR #TKRPodcat #Affordability #MissionMinded #TheTruth #WXJC #Podcast #TKRApphafb.orgGrab the free TKR app to ROCKApple - https://apps.apple.com/us/app/tkr/id1463187328

Rima Mattok is the Director of Demand Generation at Taboola, where she leads the global acquisition and engagement strategy of Realize, a performance advertising platform focused on driving measurable results for brands. With a background in user engagement, Rima brings a deep understanding of audience behavior and conversion optimization—experience that shapes her approach to helping marketers scale efficiently across channels. In This Conversation We Discuss: [00:00] Intro[01:09] Getting to know the new product, Realize [02:33] Facing rising ad costs across platforms[04:22] Launching before peak season to save costs[07:10] Questioning the myth that more budget wins[09:31] Challenging the idea that AI replaces strategy[11:30] Callouts[11:40] Unlocking incremental growth on the open web[14:16] Testing new channels with wise budgets[15:17] Running quarterly moonshot experimentsResources:Subscribe to Honest Ecommerce on YoutubePerformance beyond search and social taboola.com/The performance built for advertisers realize.com/Follow Rima Sherman Mattok linkedin.com/in/rima-sherman-mattok-93282739/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Monica Rich Kosann is an internationally recognized fine jewelry brand based in New York. Rooted in the idea that every woman has a story to tell, the collection encompasses lockets, rings, necklaces, bracelets, and earrings that inspire and empower the wearer. The eponymous label was founded in 2004 by Designer and Chief Creative Officer Monica Rich Kosann–member of the Council of Fashion Designers of America–as an extension of her passion for fine art photography and storytelling. She runs the company with her husband Rod, who serves as CEO.A Certified B Corporation working to meet the highest standards of quality and excellence, Monica Rich Kosann crafts sustainable heritage pieces that are made ethically and responsibly. The brand is sold in over 120 retailers across the country, has three free standing stores - two in New York and one at Somerset Collection in Troy, a shop at Bergdorf Goodman and a robust direct-to-consumer business. Designed using 18K Yellow Gold and Sterling Silver, Monica Rich Kosann designs precious gemstones and diamonds to ensure quality that lasts from generation-to-generation as modern heirlooms. A favorite with celebrities, Monica Rich Kosann pieces have been worn by incredible women throughout the years including Kelly Clarkson, Allison Williams, Sarah Jessica Parker and Gisele Bundchen.In This Conversation We Discuss: [00:00] Intro[00:37] Sponsor: Taboola[01:54] Inspiring growth through authentic vision[06:58] Persisting through early business rejection[10:11] Building momentum through supportive communities[11:10] Sponsor: Next Insurance[12:41] Diversifying channels to reach more customers[16:32] Callouts[16:42]  Enhancing products through storytelling[21:00] Strengthening brands through right partnerships [24:02] Sponsor: Electric Eye[25:10] Building dedicated teams that enjoy their craft[26:19] Focusing business principles around your “Why”[28:02] Finding your unique approach and sticking with itResources:Subscribe to Honest Ecommerce on Youtube youtube.com/c/HonestEcommerce?sub_confirmation=1Lockets, fine jewelry, and luxury gifts monicarichkosann.comFollow Monica Rich Kosann linkedin.com/company/monica-rich-kosannFollow Rod Kosann linkedin.com/in/rodkosannReach your best audience at the lowest cost! discover.taboola.com/honest  Easy, affordable coverage that grows with your business www.nextinsurance.com/honest  Schedule an intro call with one of our experts electriceye.io/connect  If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Retail & eCom, the one-two punch for evolving an entrenched category.‍On the latest episode of the Omnichannel Marketer, I spoke with Lisa Bubbers, Chief Marketing and Brand Officer at Studs.‍Studs is a new entrant in the ear piercing category – positioning itself as a piercing company instead of an earring brand. In contrast to Claire's or the mall kiosk which is where children go to get their first piercing with a piercing gun (myself included), Studs focuses on needle piercings for return piercers. The idea came from getting a second ear piercing at a tattoo parlor, which was a sub-optimal experience. ‍Part of this less ideal experience was a disconnect between the act of piercing and picking an earring that you liMost people get their ears pierced with an earring they don't care for, and have to wait until the piercing heals to replace it with something more fashionable that they purchased elsewhere.  ‍Studs fuses the retail piercing experience with fashionable lines of earrings that can be worn out of the store, and purchased online.‍Lisa created the term “earscaping” to create conversation around the art and science of getting ear piercings that work with your anatomy and personal style. ‍The brand started with a single studio in NoLita in 2019 and now has 25 locations across the country. ‍A brand with fused retail and e-commerce presence, Lisa defines omnichannel as:

Matt Ezyk has decades of experience building, scaling and leading digital commerce technology and strategy at some of the most innovative companies in the world. Matt serves as Senior Director of Engineering, Ecommerce at Hanna Andersson which is a leading direct-to-consumer premium children's apparel and lifestyle brand. Prior to joining Hanna Andersson, he led digital at Pet Supermarket with oversight of product and engineering. Additionally he served as Director of Functional Architecture and Director of PMO at RafterOne (f/k/a PixelMedia) with operational oversight of teams working with iconic brands like Skechers and LL Bean. Matt also served in progressive leadership roles at Accenture, Merkle (f/k/a LiveArea) and several startups working with hundreds of global brands like Uniqlo, Disney, Revlon, Tapestry and many more. Matt brings to retailers and DTC brands a deep expertise in developing and implementing diverse end-to-end commerce strategies. In This Conversation We Discuss: [00:00] Intro[00:24] Sponsor: Taboola[01:41] Connecting tech decisions to business growth[04:36] Comparing agency and brand-side perspectives[07:24] Sponsor: Next Insurance[08:37] Delivering progress customers can feel[09:58] Choosing platforms based on business maturity[13:03] Callouts[13:13] Auditing tech to recover lost conversions[15:31] Reducing redundancy to improve performance[17:47] Evaluating third-party tools for value[19:36] Sponsor: Electric Eye[20:44] Improving conversion with UX and engineering[22:25] Augmenting team expertise with AI tools[27:46] Balancing speed with long-term scalabilityResources:Subscribe to Honest Ecommerce on YoutubeKids clothes from playtime to bedtime hannaandersson.com/Follow Matt Ezyk linkedin.com/in/mezykReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Robert Khachatryan is the founder and CEO of Freight Right Global Logistics, a Los Angeles–based international freight forwarder. A lifelong entrepreneur, Robert began his business journey at age nine selling newspapers on the streets of Yerevan. A member of the Board of Advisors at USC's Randall R. Kendrick Global Supply Chain Institute, Robert founded Freight Right in 2007 during the global financial crisis with a vision to modernize freight forwarding through technology and execution excellence. Today, Freight Right is recognized as a leading innovator in logistics and a trusted launch partner for emerging supply chain technologies. Robert's insights have been featured in Bloomberg, Forbes, the Journal of Commerce, FreightWaves, and the Los Angeles Times, and he has spoken at leading industry events including TPM, FreightTech, and the USC Supply Chain Summit. In This Conversation We Discuss: [00:00] Intro[01:08] Taking the leap during economic uncertainty[03:45] Eliminating shipping delays that kill buyer intent[09:04] Building Ecommerce solution around freight hurdles[11:05] Callouts[11:16] Bridging commercial freight and ecommerce needs[13:29] Identifying hidden customer pain points early[15:45] Building an MVP from customer feedback[18:00] Rethinking traditional processes to reduce cost[20:41] Unlocking new markets with minimal effortResources:Subscribe to Honest Ecommerce on YoutubeInternational Freight Forwarder freightright.com/Follow Robert Khachatryan linkedin.com/in/khachatryanrobertIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  Dave talks about his experience from attending Affiliate World Asia, and highlights how a lot of affiliate marketers are moving towards e-commerce due to the challenges in their industry. He talks about the differences between affiliate and e-commerce entrepreneurs, their odd advertising strategies, and some of the concerning things he saw at Affiliate World Asia.  Dave recently attended Affiliate World Asia in Bangkok back in December, and what he saw there was interesting, to say the least.  There were a lot of affiliate marketers recommending to move to e-commerce and a lot of suspicious and black hat strategies being peddled to the masses.  In this episode, he covers everything he observed while also having a run in with the Chinese Mafia.  Timestamps: 00:00 - Introduction to Affiliate World Asia 02:14 - Differences Between Affiliate and E-commerce Entrepreneurs 05:58 - Affiliate Marketing Strategies in E-commerce 09:51 - Innovative Advertising Techniques 12:17 - Ethical Concerns in Affiliate Marketing 14:36 - A Run-in with the Chinese Mafia As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

Dima Zelikman is the Chief Marketing Officer and Co-Founder of Unbound Merino, where he leads brand strategy, growth marketing, and creative direction. With a focus on simplicity, versatility, and performance, he has helped shape Unbound Merino into a global travel clothing brand trusted by customers in over 100 countries. As CMO, Dima drives the vision of the “Pack Less. Experience More.” movement. Building a brand that inspires and empowers travelers to live and explore with freedom. In This Conversation We Discuss:[00:00] Intro[00:00] Sponsor: Taboola[01:55] Positioning products around customer lifestyles[03:33] Turning personal travel pain into a business idea[07:27] Sponsor: Next Insurance[08:40] Creating business momentum before quitting a job[10:37] Prioritizing early traction for repeatable growth[13:04] Testing campaigns with minimum budgets[14:50] Callout[15:00] Scaling communication through relevant topics[21:00] Sponsor: Electric Eye[22:10] Creating a feedback loop through data analysis[23:01] Identifying unmet needs in your market[25:32] Prioritizing product quality over everything[27:26] Driving conversions before perfecting visualsResources:Subscribe to Honest Ecommerce on YoutubeMerino Wool Clothing & Apparel unboundmerino.com/Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of Mastering eCommerce Marketing, Eitan Koter welcomes Rob te Braake, founder of Insight Matters, to talk about how eCommerce brands should really think about finance.Rob works with founders as a fractional CFO, helping them set up accounting and reporting in a way that supports real decision-making. He's also been an operator himself, which shows up throughout the conversation. He understands the pressure of choosing between ads, inventory, payroll, and growth, because he's lived it.Together, they talk about why revenue alone doesn't tell the full story, how cash flow problems often start with inventory and financing costs, and why many brands rely on numbers that aren't built for management decisions. Rob explains what founders should look for in their P&L, how forecasting improves over time, and why trying to automate thinking with AI can miss the mark.They also cover exit planning, what makes a business attractive to buyers, and why trust in the numbers matters more than anything else.This episode is a grounded conversation for founders who want clarity, fewer surprises, and a better handle on how money actually moves through their business.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Rob te Braake, Founder at Insight MattersRob te Braake's LinkedIn | Insight MattersIs your financial setup holding back your eCommerce Growth? Find out here: http://financeinsightmatters.com/masteringecommercemarketingWatch the full Youtube video here:https://youtu.be/FYkZAU5lzXkTakeaways:Freedom is a core driver for entrepreneurship.Values are essential for meaningful work.Management accounting is

Kendal McMullen is passionate and data-driven with a knack for turning insights into impactful omnichannel strategies. From analyzing consumer behavior to optimizing cross-channel marketing, she thrives on making data work to connect authentically at scale. In This Conversation We Discuss:[00:00] Intro[00:42] Sponsor: Taboola[01:56] Scaling wellness brands with quality focus[03:35] Solving roadblocks through focused one-on-ones[05:07] Sponsor: Next Insurance[06:21] Building a career with portfolios, not degrees[08:13] Turning self-taught experience into full-time roles[09:28] Accessing knowledge freely on the internet[11:15] Callouts[11:25] Leveraging zero-cost opportunities in 2025[13:24] Building a portfolio for reliable visibility [15:10] Sponsor: Electric Eye [16:17] Understanding P&L steady long-term margins[21:06] Optimizing AI to expand team capacity[24:17] Hands on hiring management ensure culture fit[27:03] Caring for your work to strengthen brand understandingResources:Subscribe to Honest Ecommerce on YoutubeVegan organic vitamins and supplements globalhealing.com/Follow Kendal McMullen linkedin.com/in/kendal-mcmullenReach your best audience at the lowest cost! discover.taboola.com/honest/ Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Anna Brakefield's story begins on her family's cotton farm in North Alabama, where she grew up surrounded by the rhythms of agriculture and the values of hard work, stewardship, and tradition.Her father, Mark Yeager, instilled in her a deep appreciation for the land and the premium cotton it produced—lessons that would later inspire a business built on craftsmanship and sustainability.After earning a degree in graphic design and marketing from Auburn University, Anna pursued a career in advertising in New York and Nashville. Though she thrived in the corporate world, her roots kept calling her back home, planting the seed for what would become Red Land Cotton.In 2016, Anna and her father launched Red Land Cotton with a mission to bring American-made, farm-to-home textiles to market. Armed with her marketing expertise and a passion for storytelling, she shaped the company's identity, ensuring that each product—crafted from the cotton grown on their farm—embodied quality, authenticity, and Southern heritage.As Red Land Cotton continues to flourish, Anna balances entrepreneurship with family life, finding inspiration in the land that started it all. Her journey is a testament to the power of honoring one's roots while embracing the possibilities of growth and innovation.In This Conversation We Discuss:[00:00] Intro[00:39] Sponsor: Taboola[02:24] Building new ventures from existing resources[05:08] Turning constraints into strategic clarity[07:25] Sponsor: Next Insurance[08:38] Validating demand while building in public[10:21] Callouts[10:32] Blogging company journey for early engagement[12:03] Teasing progress to convert followers into buyers[13:48] Meeting customers where they are[17:15] Experimenting with traditional advertising[20:10] Sponsor: Electric Eye[21:19] Sponsor: Freight Fright[23:22] Investing in skills when hiring isn't an option[25:18] Balancing creativity with marketing strategy[26:57] Matching products to the right channels[28:46] Leveraging cross-channel marketing effectively[30:09] Leading with purpose beyond just making moneyResources:Subscribe to Honest Ecommerce on YoutubeLuxury American-Made Bedding & Towels redlandcotton.com/Follow Anna Brakefield linkedin.com/in/anna-brakefield-94389734Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Andrew is a self-proclaimed tragic sneaker fan and proven brand builder. After nearly a decade of leading multiple marketing functions at Google, Andrew and two of his colleagues embarked on a mission to build the world's fairest hype commerce platform. As CEO, Andrew leverages his marketing expertise and first-hand fandom experience to drive this mission forward. After launching just over a year ago, EQL has managed more than 10,000 high-heat launches in 15 markets. When not helping culture-making brands get their goods into the hands of real fans, Andrew can be found spending time with his wife and three children, and dressing younger than he should.In This Conversation We Discuss: [00:00] Intro[03:51] Crafting launches that reward real customers[06:06] Callouts[06:16] Streamlining experiences through integrations[07:51] Adding connection where generic tools fall short[10:25] Designing pre, in, and post-launch strategies[13:29] Connecting with audiences in launch moments[19:32] Partnering with experts for better launchesResources:Subscribe to Honest Ecommerce on YoutubeBetter launches for in-demand products eql.com/Andrew Lipp au.linkedin.com/in/andrew-lipp-7b291722If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Dan Abel Jr. is the Chief Chocolate Officer of two beloved St. Louis-based companies: Chocolate Chocolate Chocolate Company and Bissinger's Handcrafted Chocolatier. Dan occasionally goes by another nickname: “Willy Wonka of the Midwest.” But no matter what you call him, he'll never forget his roots. Dan is a 2nd Generation Chocolatier & son of the founder of Chocolate Chocolate Chocolate Company. Along with his two siblings, Dan oversees the operations of both Chocolate Chocolate Chocolate Company and Bissinger's Handcrafted Chocolatier. Manufacturing, distribution, national sales channel and product development are the key areas to Dan's focus. Currently the Abel family is expanding its manufacturing facility, adding a bar and a café – and Dan is very instrumental in the construction management and development of both concepts while continuing to push growth. Dan is married with three children –enjoys playing golf, gardening with his young children and spending time with his family. In This Conversation We Discuss:[00:00] Intro[00:32] Sponsor: Taboola[01:48] Growing ventures through deep personal ties[03:01] Finding purpose through early hands-on work[04:29] Optimizing small resources for maximum impact[05:53] Building presence through hands-on outreach[07:56] Leveraging sampling to win customer trust[09:00] Sponsor: Next Insurance[10:12] Creating impact with hands-on marketing[15:18] Callouts[15:28] Attending trade shows to drive direct sales[16:35] Sponsor: Electric Eye[17:44] Sponsor: Freight Fright[19:44] Acquiring companies to accelerate growth[26:11] Delivering customer value despite COVID pressure[30:25] Creating connection through thoughtful service[31:41] Reinvesting in technology to enhance experience[34:34] Experimenting with old and new strategies [35:25] Solving problems through direct involvementResources:Subscribe to Honest Ecommerce on YoutubeHandcrafted Artisan Chocolates chocolatechocolate.com/Handcrafted Chocolatier  bissingers.com/Follow Dan Abel Jr. linkedin.com/in/dan-abel-jr-15541765Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last. In This Conversation We Discuss:[00:00] Intro[00:33] Sponsor: Taboola [01:49] Building brands through storytelling[04:34] Tracing the roots of storytelling[06:23] Sponsor: Next Insurance[07:36] Evaluating early-stage customer signals[10:09] Testing assumptions about customers[12:22] Callouts[12:32] Surveying customers to validate assumptions[14:55] Leveraging insights to improve messaging[18:15] Testing media to find what converts[21:28] Sponsor: Electric Eye[22:33] Sponsor: Freight Right[24:36] Connecting blogs to nurture discovery[27:15] Targeting platforms where customers exist[28:58] Optimizing ads for long-term growth[34:48] Understanding top-of-funnel users Resources:Subscribe to Honest Ecommerce on YoutubeThe modern way to drink milk almondcow.co/Follow Christine Monaghan linkedin.com/in/christine-monaghanReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Michelle Songy is a serial entrepreneur and the Founder of Press Hook, a platform that helps brands get media coverage through a hybrid model of earned, affiliate, and paid press opportunities. Prior to Press Hook, Michelle founded and sold Cake Technologies to American Express. She's passionate about making PR more accessible and transparent for small businesses, especially mission-driven consumer brands. Press Hook is used by 1,000+ companies— from early-stage startups to category leaders— to connect directly with journalists, newsletters, and podcasts that drive real product discovery. In This Conversation We Discuss: [00:00] Intro[00:56] Realizing the need to master your own PR[02:36] Understanding why generic pitching fails[05:21] Boosting discovery via trusted publishers[08:06] Navigating earned, paid, and affiliate media[11:26] Callouts[11:40] Standing out with visuals and clarity[15:26] Adapting strategies to decentralized media[18:58] Enhancing discoverability in crowded markets[20:57] Building systems before scaling PRResources:Subscribe to Honest Ecommerce on YoutubeAI-driven media relations and PR pantform presshook.com/Follow Michelle Songy linkedin.com/in/michellesongyIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Elina Panteleyeva is the founder of Dood Woof, a 7-figure brand built specifically for Doodle dog breeds. After getting laid off, she bootstrapped her business from $0 to 7 figures in 15 months with no prior Ecommerce experience, no team and no outside investors. outside funding. Elina scaled fast by focusing on niche product-market fit, building a raving fan base, and using scrappy organic marketing to drive Amazon and TikTok Shop growth. Now, she helps other founders grow and scale their eCommerce brands profitably by building a brand that serves a specific group of people. In This Conversation We Discuss:[00:00] Intro[00:34] Sponsor: Taboola[01:44] Building products around customer pain points[02:53] Identifying problems through community research[05:19] Sponsor: Next Insurance[06:32] Balancing product creation with marketing[06:48] Building trust through storytelling[09:15] Collecting feedback to shape products[10:50] Creating scarcity to drive excitement[12:38] Identifying niches with specific pain points[13:47] Sponsor: Electric Eye[14:56] Sponsor: Freight Right[16:56] Collecting reviews to build credibility[18:37] Training mindset to handle uncertainty[21:59] Discovering entrepreneurial instincts early[22:29] Focusing on one channel before diversifying  [25:34] Leveraging micro-influencers for growthResources:Subscribe to Honest Ecommerce on YoutubeCreating Healthy Happy Lives for Doodles doodwoof.com/Follow Elina Panteleyeva instagram.com/doodwoofco/?hl=enReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jennifer is the Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin/supplement brand, and a seasoned eCommerce veteran based in the Bay Area. She specializes in building digital marketing programs, profitable eCommerce stores, and seamless customer experiences. Her expertise includes advanced Martech ecosystems, customer data platforms (CDPs), marketing automation, and ensuring compliance with global privacy regulations like GDPR and CCPA. Jennifer's skills span web development, UX/UI design, inventory management, logistics, and omni-channel retailing. In This Conversation We Discuss:[00:00] Intro[00:39] Sponsor: Taboola[01:58] Solving customer needs with simplicity[04:05] Sponsor: Next Insurance[05:19] Leveraging cross-brand learnings for growth[08:37] Using D2C as a customer learning engine[12:00] Callouts[12:11] Evaluating tools that streamline operations[13:37] Reviving traditional marketing with modern tech[16:52] Sponsor: Electric Eye & Freight Fright[20:01] Testing unconventional marketing strategies[21:19] Balancing responsibility with limited control[24:58] Focusing on product value over flashy designResources:Subscribe to Honest Ecommerce on YoutubeOlly Vitamins and Supplements olly.com/Follow Jennifer Peters linkedin.com/in/jennifer-peters-3bbb6220Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what's really driving ROI. He's the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions. Before Wicked Reports, Scott led and consulted on database and process management applications at Motorola, Quest Diagnostics, Breck Shampoo, Ovaltine, the Hong Kong 911 department, and Apartments.com. When not leading Wicked Reports, Scott can be found in Marblehead Massachusetts playing pickleball, meditating, or on the boat with the family. In This Conversation We Discuss: [00:00] Intro[02:37] Questioning attribution in marketing[06:44] The truth about “more is better” marketing [07:36] Choosing channels for first campaigns[09:34] Starting funnels with small spend[11:16] Debunking marketing ROI lies[14:24] Navigating attribution for customer journeys[16:51] Distinguishing case studies from reality[19:07] Exploring the Five Forces framework[27:24] Seeing emotional spending on paid ads[27:50] Recording client interaction for accountability [28:53] Highlighting effective AI campaign analysis [31:21] Streamlining insights for effective decisionsResources:Subscribe to Honest Ecommerce on YoutubeMultitouch marketing attribution software www.wickedreports.com/Follow Scott Desgrosseilliers www.linkedin.com/in/scottd71/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Dave discusses the recent IPO and earnings of Pattern Group, the biggest Amazon seller in the world. He highlights their significant losses and unique business model as exclusive brand partners for big brands like Pandora. He delves into their financial reports to see if they'll be profitable in the future, using their growth projections. Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today. Timestamps 00:00 - Introduction to Pattern Group's IPO and Earnings 02:26 - Understanding Pattern Group's Business Model 05:07 - Financial Overview and Profitability Concerns 07:26 - Skepticism Around Pattern's Earnings and Future 09:52 - Revenue Growth and Market Diversification 11:41 - The Role of AI in Pattern's Strategy As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

Chad Dime, Co-Founder of DIFF Charitable Eyewear was raised in Los Angeles California. He was born into the eyewear industry thanks to his father who owned and operated an eyewear business for over 40 years. His dad passed down the knowledge of product design, import, manufacturing and wholesale to him throughout his entire life. On the manufacturing side, he was traveling to China by the time he was 15 years old to learn the ins and outs of what it takes to work with partners overseas. In wholesale he was attending major markets as a teenager to learn the ins and outs of what it takes to sell to major retailers both nationally and internationally. He was fortunate enough to know at that very young that he would be following in his family's footsteps. While attending college at San Diego State University he was the President of the nationally ranked SDSU Surf Team. His role there allowed him to work with many notable brands like Red Bull, Rip Curl and TOMS as he obtained sponsorship from each of these businesses. After years of building campus rep programs with these brands he learned the importance of both social media marketing along with social enterprise. The partnership with TOMS shoes was his motivation to build a business that gave back, and it became his dream to start a sunglasses brand that could help change the world. After graduating from SDSU he met his business partners. Together they began selling sunglasses at electronic music festivals across the country. It was here that they realized there was a massive void in the eyewear industry that they knew they could fill. Eager to disrupt the monopolized eyewear industry they founded DIFF with a mission to create affordable designer eyewear that gives back. In This Conversation We Discuss:[00:00] Intro[00:50] Blending value and mission to drive impact[04:00] Partnering purpose with product[06:09] Leveraging past experiences for team balance[08:56] Nurturing partnerships for smarter growth[11:44] Stay updated with new episodes[11:55] Embedding responsibility into brand DNA[14:11] Sponsors[19:43] Influencer partnerships for early marketing strategy[22:54] Prioritizing finance to avoid early pitfalls[24:57] Understanding finances for loss prevention[26:06] Highlighting first products for brick and mortar[28:42] Following your why to create impactResources:Subscribe to Honest Ecommerce on Youtube www.youtube.com/c/HonestEcommerce?sub_confirmation=1Charitable designer sunglasses that give back www.diffeyewear.com/Follow Chad Dime www.linkedin.com/in/chad-dime-59550258Schedule an intro call with one of our experts electriceye.io/connectReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business www.nextinsurance.com/honest/  Turn your domestic business into an international business www.freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!