Podcasts about bfcm

What if the secret to scaling your brand wasn't Facebook ads or a viral TikTok—but an underground network of affiliates driving thousands of sales a day? Nik sits down with Aaron Paul, co-founder of Paul Street, to pull back the curtain on the hidden world of affiliates, PR, and media buyers that power some of today's fastest-growing consumer brands. They explore how Aaron helped generate over $500M in affiliate revenue, why old-school PR is dying, and how social proof has become the new currency of growth. Plus, Nik and Aaron break down when brands should launch affiliate programs and the deal structures that keep top partners loyal. Why is PR now a sprint-based tool for credibility rather than discovery? Aaron breaks it down from an agency standpoint.  From TikTok Shop to celebrity partnerships, listicles, and the secret funnels that scaled brands like Goalie and Onnit, this conversation is packed with insights on building trust, driving sales, and mastering the future of performance marketing. Whether you're new to Brand, Performance, and Affiliate, or a seasoned marketer, this episode is for YOU.  What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows.  Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Oct 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: instant.one/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

In this episode, we dive into how AI agents are changing customer support (CX) and operations for DTC brands.Dom Steil, CEO and Founder of StateSet, shares how his platform automates complex tasks like warranty replacements and subscription changes while keeping a personal touch.He explains the difference between AI agents and chatbots, how to maintain data safety and security, and why brands in hyper-scaling mode should adopt this technology to handle increased ticket volume.Topics discussed in this episode:  How AI agents automate complex customer outcomes.What iCommerce (intelligent commerce) means for DTC.Why speed and 24/7 service builds customer trust.How AI agents save customers from subscription cancellation.What integration with DTC tech stacks looks like.How multi-language support works for international brands.What guardrails prevent AI from making errors or "hallucinating".Why hyper-scaling brands need AI to avoid scaling OPEX.What the future of AI-to-AI agent communication is.How to prepare operations for BFCM volume surge.Links & Resources Website: https://www.stateset.com/LinkedIn: https://linkedin.com/in/domsteilX/Twitter: https://x.com/domsteilGet access to more free resources by visiting the show notes at https://tinyurl.com/55m5sdds______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday.

Episode #352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts Picture this: it's Thanksgiving night, and instead of relaxing, you're frantically fixing email templates, resizing graphics, and dealing with a flood of customer questions. That's what happens when holiday prep falls to the bottom of your to-do list - but it doesn't have to be that way. This episode kicks off my special BFCM Prep Series, where we'll make sure your holiday campaigns are planned, polished, and panic-free long before Black Friday hits. Get the 2025 BFCM Briefing here: https://joyjoya.com/pages/bfcm

How do you scale a DTC beverage when 90% of customers still prefer buying in retail? Nik sits down with Aaron Nosbisch while Aaron shares how he built BRĒZ, a hemp THC drink brand, from a fitting 4/20 launch to nearly $70M bootstrapped revenue.  He breaks down why DTC was the demand engine but retail became the scale, how a raw $560 “coin-flip refund” video turned into one of their best ads, and why rotating offers beats running discounts for months. He also cover TikTok Shop arbitrage, founder-led creative that actually converts, and what BRĒZ learned from messing up BFCM.  If you're serious about scaling a CPG brand, this episode is packed with ideas you can use right away. AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma

Should you lock everything down during BFCM—or keep testing?In this episode, Kayle Larkin (Elevar) sits down with Mia Umanos (Clickvoyant) and Kristina Toth (Hannaford) to unpack the real tradeoffs of code freezes vs. experimentation in Q4.You'll hear why treating Q4 like a lab for behavioral data changes how you plan, how to keep tests safe without risking your checkout, and why most CRO programs fail when they ignore decision science.We also cover:Why Q4 is the one moment you can't afford to stop learningHow to design tests that reveal customer psychology, not just click-through ratesWhat to freeze (tech + payment flows) vs. what to test (messaging, promos, urgency cues)Guardrails and signals that tell you when to roll backWhether you're heading into your first high-traffic season or your 14th, this episode shows you how to balance safety with learning—and why the insights you capture now fuel Q1 and beyond.— We release new episodes every week on tracking, analytics, and conversion optimization. And if you're new to Elevar: Elevar automates server-side conversion tracking for Shopify. Check us out!

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//"How to Solve The Biggest 4 Cost Cap Media Buying Challenges" - https://www.youtube.com/watch?v=NG1UU4ihwIACody Plofker Goes DEEP On Meta Media Buying" - https://youtu.be/rEeh1SieNUU?si=25kBcutn0fJCKn40//Black Friday and Cyber Monday are the most competitive ad buying days of the year—and after 11 years of managing BFCM campaigns ranging from $1K to $1M+ in spend, Andrew has seen what actually works and what wastes money.This episode breaks down his complete approach to Meta ads for BFCM 2025: from creative strategy to media buying, bid caps, ROAS optimization, forecasting, and how to handle customer behavior shifts like delayed purchasing. You'll learn why simple “offer-first” creative consistently outperforms over-engineered ads, how to prevent Meta's bidding algorithm from lagging behind reality, and the right way to balance evergreen vs. sale-specific ads.If you're looking to maximize spend efficiency, avoid margin-killing mistakes, and set your brand up for both scale and profitability this holiday season, this guide is the blueprint.//CHAPTER TITLES:00:00:38 - Key Things For Your Meta Creatives00:05:00 - Media Buying & Correct Approach00:11:55 - Value Optimization00:14:01 - Delay In Purchase Behaviors00:20:25 - Daily Forecasting00:22:50 - Hourly Forecasting00:24:33 - Learn and Take Notes//SUBSCRIBE TO MY PODCAST FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Q4, c'est la période la plus importante de l'année pour les e-commerçants.Entre Black Friday, Noël, Cyber Monday et Q5, les opportunités sont énormes… mais la concurrence aussi.Dans cet épisode spécial de Club Croissance, avec Valentin (Head of Performance & cofondateur XPLR), nous partageons tous les conseils que nous donnons à nos clients pour réussir leur Q4.Ce que vous allez découvrir :1. Préparation (septembre – French Days) : analyse des données N-1, fixation d'objectifs clairs (CA, COS) et structuration des ressources (budget, créas, CRM).2. Octobre → mi-novembre : période de tests, nourrir le CRM, profiter d'Halloween pour expérimenter des offres.3. Black Friday & Cyber Monday : gérer l'explosion des CPM, avoir une offre compétitive et piloter le budget au jour le jour.4. Noël : adapter vos messages à l'achat cadeau, multiplier les angles, capitaliser sur l'urgence de livraison.5. Q5 (après Noël → mi-janvier) : tirer parti d'une période souvent négligée avec CPM en baisse, cartes cadeaux à dépenser et bonnes résolutions.Basé sur notre expérience de 6 Q4 consécutifs et +40 marques accompagnées, ce guide est 100 % terrain et actionnable.----xplr. est une agence d'acquisition spécialisée e-commerce.Notre quotidien ? Piloter vos campagnes Meta Ads, Google Ads et Social Ads, et produire les créas qui font vendre : UGC, vidéos, statiques, motion…Notre mission : accélérer votre croissance, tout en gardant un contrôle total sur vos marges, votre CAC et vos vrais objectifs business.Nous ne nous contentons pas d'optimiser des Ads Managers. On s'immerge dans la réalité de votre marque, vos produits et vos enjeux pour vous aider à prendre les meilleures décisions.—

BFCM is the Super Bowl of ecom. Do you have your game plan? In this episode, Daniel and Tim (VP of Digital, Content, and AI at Wunderkind) discuss how the smartest brands are turning anonymous visitors into lifelong customers…and doing it automatically. If you're still blasting the same email to everyone, you're leaving mountains of revenue on the table. Tim breaks down how AI decisioning engines pinpoint exactly when and how to reach each shopper, creating hyper-personalized messages that convert at lightning speed.  Also, should you be totally transparent about pricing in the age of taxes and tariffs? What does it mean to be mobile-first as a brand? They explain how all of it matters in the long run for trust and staying top-of-mind.  If you're ready to move past spray-and-pray marketing this BFCM and start selling to people for life, this is the episode for you.  Check out Wunderkind and their Agentic AI capabilities: https://www.wunderkind.co/ Follow Tim: LinkedIn: https://www.linkedin.com/in/timglomb/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

חגי הקניות אונליין ואתגרי אימייל מרקטינג ב־2025בלאק פריידי, סייבר מאנדיי וחגי נובמבר הם שיא הפעילות באימייל מרקטינג. אבל השנה המשימה מורכבת יותר מתמיד. ספקיות האימייל הגדולות (Gmail, Yahoo, ובהמשך גם Microsoft) מציבות דרישות מחמירות למדוורים, וכל מי ששולח אימיילים צריך להיערך בהתאם.בפרק נדבר על:מהן הדרישות החדשות של Gmail, Yahoo ו־Microsoft (Yahoogle).למה גם עסקים קטנים צריכים לעמוד בסטנדרטים של המדוורים הגדולים.אימות דומיין (SPF, DKIM, DMARC) ואיך לוודא שההגדרות תקינות.הכנת דאטה: הסיכונים בשליחה לרשימות ישנות, bounces ומלכודות ספאם.חימום דומיין והגברת שליחות בצורה הדרגתית לקראת החגים.המעקב אחרי מדדים ולמה נתוני הפתיחות שאתם רואים לא תמיד משקפים מציאות.ההשפעה של אינטראקציות לא אנושיות (פתיחות והקלקות מזויפות) על מדדי האימיילים.הפרק יעזור לכם להגיע מוכנים לחגי הקניות, לשמור על עבירוּת גבוהה ולמקסם את המכירות.---CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל. קישור אל הבלוג

INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube.//Black Friday and Cyber Monday (BFCM) can make or break Q4, but timing your sale wrong—or structuring your offer poorly—can leave money on the table. In this episode, Andrew Faris breaks down the data that reveals exactly when to launch your sale and why most brands get this wrong.You'll learn how to:- Structure BFCM offers that maximize AOV and profit per order.- Avoid common mistakes around margin erosion and shipping costs.- Use early November shopping spikes to your advantage.- Understand why sending more email and SMS is critical, not optional.- Protect profit if inventory runs low, and why chasing “viral” Black Friday wins usually backfires.This episode is about helping operators make data informed decisions. It will help operators scale profitably during the busiest season of the year. If you want to enter BFCM with confidence—and avoid the mistakes that drain margins—this episode will give you a clear framework to follow.//CHAPTER TITLES:00:00:55 - The Importance of Your Black Friday Offer00:04:20 - Black Friday Deals WON'T Degrade Your Brand00:06:34 - Larger AOV Creates Greater Margin Benefit00:07:45 - Pay Close Attention To Your Margin00:10:30 - When To Launch Your Black Friday Sale00:14:25 - Consistency In The Data00:18:31 - You CAN'T Send Too Many Email00:21:03 - Inventory Shortages00:23:06 - DON'T FORCE IT//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Do you have a plan for BFCM? Or are you just flying blind? Nik walks through his complete Black Friday Playbook: a detailed, 15 page, step-by-step breakdown designed to help brands maximize revenue while avoiding the common pitfalls of BFCM, including: > Crafting compelling promotions without undercutting your own offers > Website optimizations that boost conversions (and pass the “grandma test”) > Smart approaches to bundles, discounts, and subscriber loyalty > Email & SMS capture strategies that actually work > The one thing most brands overlook: terms & disclaimers that save you headaches later Nik also shares insider examples from brands like Jones Road, Jolie, and Ridge, plus clever UX tweaks and founder-driven emails that help build brand trust during the busiest shopping season of the year. Whether you've already mapped out your BFCM campaigns or you're scrambling to finalize the details, this episode is for YOU.  AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠⁠⁠⁠⁠⁠⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Free SEO Audit BFCM 2025 Free Video Download ResourceBlack Friday Is Coming: Are Your Ads, Forecasts & Creatives Ready to Perform?Every eCommerce brand wants massive Q4 revenue... but most sabotage their own results before the sale even starts.In this episode, Ryan Martin teams up with Blue Sense Digital Co-Founder Nathan Perdriau to expose the common pitfalls and overlooked tactics that make or break your Black Friday results. From Google Ads overspend, to bad creative timing, to forecasting flaws that derail growth, this conversation is a must listen if you're serious about scaling profitably in 2025.They break down what's working right now in eCommerce marketing and reveal how the savviest brands are preparing months ahead of major sales events. You'll walk away with a practical, BS-free playbook for building campaigns that convert, without burning budget or relying on guesswork.Link to Nathan's Post we discussed on the podcast hereCustomer Acquisition Tactics That Work in 2025: Why “set it and forget it” is dead, and how top brands are engineering growth loops that feed themselves.Creative Volume vs Quality: Why pumping out hundreds of ad variations won't save you, and how to focus on high performing angles that actually scale.Smart Use of Branded Search Ads: Discover when to defend your brand, and when it's just a tax on your own traffic.Forecasting for Growth (Not Fantasy): How to separate new vs returning customer revenue, and why blending the two can destroy your projections.What NOT to Do During Black Friday: The fatal mistake brands make by testing creatives mid-sale, and how to avoid diluting your ROAS when it matters most.VIP Lists & Loyalty Leverage: Build your own hype machine by segmenting your best buyers and giving them early access that drives urgency and repeat sales.Efficient Content Strategies: Learn how to repurpose top creatives to save production time without sacrificing performance, especially when the pressure is on.Google Ads Done Right: Understand the intent behind search terms to stop wasting money, and start converting high-intent buyers instead of browsers.

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.Black Friday and Cyber Monday are right around the corner, and many beauty brands are feeling the pressure. Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, joins me today to discuss how beauty brands can still make the most out of these significant days. Lauren shares her experience and proven strategies to help beauty brands thrive in this competitive season. We talk about creative hook strategies, bundle offers, and the best ways to connect with your audience.It's not too late! You can still make this holiday season your most successful yet. Lauren's expert advice will help you maximize your sales potential, avoid profit pitfalls, and turn BFCM into your biggest revenue days of the year!In This Episode:- Meet creative strategist, Lauren Schwartz- The "cheat code" for Black Friday and Cyber Monday sales- Bundle strategy vs discounts: avoiding profit pitfalls - How to create a bundle for BFCM- Multiple bundle strategy vs site-wide sales - What is the best discount price for BFCM bundles?- How aggressive should you be when using bundles for LTV growth?- Tips for creative hooks for beauty brands- Understanding holiday hooks: subtle vs in-your-face approaches - Black Friday and Cyber Monday webinar previewListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Lauren...

For Patrick Ta Beauty, the key to growth isn't just great marketing — it's an experience that educates, inspires and converts.In this episode of Retail Remix, host Nicole Silberstein chats with Heidi Lim, VP of Ecommerce at Patrick Ta Beauty. With experience leading digital growth at brands like ThirdLove, Estée Lauder and Fashion Nova, Heidi shares how she's now helping Patrick Ta Beauty stand out in the crowded, trend-driven beauty market. From breaking through the noise on TikTok to building smarter marketing flows, she reveals what it really takes to scale a prestige beauty brand today.Together, they discuss:How the brand turns product education into a powerful driver of conversion and trust;Why a diversified channel mix — DTC, Sephora, TikTok Shop — is key to building both reach and resilience;What makes creator partnerships work — and how to keep them aligned with your brand story;How the team achieved 8X year-over-year growth during BFCM by doubling down on retention;PLUS the beauty trend you'll be hearing about all summer. RELATED LINKSExplore Patrick Ta Beauty's latest products and digital experiencesRead more about ecommerce innovation at Retail TouchPointsCheck out past episodes of Retail Remix

#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBAAmazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!

Get Your SEO Audit Profit Peak Demo CallPerth Retail Roadshow (March 6th) In this episode of E-Commerce Australia, Ryan Martin welcomes back Carla Penn-Kahn, co-founder of Profit Peak, along with her partner and co-founder David Kahn. They dive deep into how e-commerce businesses can optimize their profitability, ad spend, and inventory management in 2025.Key takeaways:✅ Short & Sharp Black Friday Sales Work Best – Brands that ran focused 4 day BFCM promotions outperformed those running “Black November” sales.✅ Ad Spend Strategy is Broken – Google & Meta push spend toward high-converting products, but NOT your most profitable ones. Profit Peak flips that model for better margins.✅ Repeat Customers = Secret Goldmine – October buyers often repurchase in November—brands should focus on customer retention strategies leading up to BFCM.✅ AI, SEO & Brand Building Matter More Than Ever – With rising CPAs and AI-driven search engines like ChatGPT, content and authentic brand storytelling will be key to long-term success.✅ Why Inventory Planning is Critical – Understanding which products drive repeat purchases (and which ones don't) is the key to profitable scaling.They also discuss how Profit Peak helps brands unlock hidden revenue by automating ad spend optimization, enhancing inventory forecasting, and identifying the real drivers of profitability in an e-commerce business.

Join the VENDO as our team breaks down key strategies for the holiday season. Learn how to improve visuals, copy, ad spend, and post-purchase marketing, plus tips on affiliate marketing, mobile-first trends, and balancing short-term and long-term goals for holiday success. Topics Covered: - Brand Optimizations for BFCM(4:15) - Visual Strategies to Improve Listings for the Holidays (6:07) - Copy Challenges (7:10) - Importance of Improving Bullet Points (11:14) - Maximizing Deal Strategy (13:45) - Depth of Discount (16:35) - Deal Type Nuances and Recommendations (18:30) - The Halo Effect of Affiliate Marketing (22:36) - Trends with Longer Deal Periods (26:30) - Forecasting for the Month of November to Include BFCM (30:25) - Ad Spend & Strategy for BFCM (33:18) - Balancing Short Term CAC and Long Term LTV Goals (34:55) - DSP Strategies for Before & After BFCM (40:50) - Off-Platform Targeting (42:47) - Post-Purchase Marketing Strategies (44:13) - Mobile First Shift (48:19) - Team Tips to Optimize Success (51:38) Speakers: - Delaney Del Mundo, Amazon Account Strategy Director, VENDO - Gefen Laredo, SVP Marketing, VENDO - Karin Yang, Creative Director, VENDO - Josh Hong, Senior Marketing Manager, VENDO - Jennifer Kaba, Content Marketing Director, VENDO - Russell Hsu, Lead Data Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Join the VENDO team as we dive into the latest updates in Walmart Advertising, covering everything from the growth of sponsored video ads to trends to watch for BFCM. We also explore Walmart brand shop updates and thoughts on day-parting during tentpole events. Topics Covered: - Walmart Advertising Growth (1:30) - Walmart Sponsored Video (2:38) - What Makes a Good Sponsored Video (4:34) - Creative Certification Program (7:53) - AI Involvement on Walmart.com?(10:03) - Display Updates (12:50) - Walmart Brandshop Evolution (17:24) - Trends Leading up to BFCM (20:04) - Dayparting (22:40) Speakers: - Sarai Aguilar, Senior Walmart Advertising Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Join us as we recap Black Friday Cyber Monday across Amazon and Walmart! We'll cover Walmart's top-performing categories, pricing strategies across marketplaces, tile placements on Walmart.com, search volume trends, and how merchants are leveraging limited-time offers and exclusive products to boost sales. Topics Covered: - Walmart BFCM Performance (1:19) - TikTok Shop's BFCM Success (2:16) - Walmart Top Performing Categories (4:15) - Pricing Across Marketplaces (7:05) - Other Ways Walmart was Amplifying BFCM (11:56) - Tile Placements on Walmart.com (14:32) - Search Volume Trends (17:25) - How Much are Merchants Pushing for LTOs & Exclusive Products (19:35) Speakers: - Aireal Sakasegawa, Walmart Growth Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this All Killer No Filler episode, Dougie from Pilothouse's Google team shares invaluable insights from Google's latest Black Friday and Cyber Monday data. From e-commerce growth to late-stage holiday strategies, learn how to position your brand for success in the critical Super 5 shopping period (Dec 20–24). Key Takeaways: E-commerce vs. Retail: Online sales grew 8% during Cyber 5, while retail remained flat. Super 5 focus: Prioritize convenience-driven messaging (shipping, pickup, gift cards) to capture late-stage shoppers. Category leaders: Apparel, toys, and personal care dominated Cyber 5 gifting trends. PMAX and YouTube: How to maximize awareness and demand generation ahead of major shopping events. Canada Post strike impact: Why reliable shipping messaging outperformed discounts in the Canadian market. Discover actionable strategies to optimize your holiday campaigns and close the year on a high note. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Listrak's own Jake Pasini and Allie Naughton dive into “The Cyber Five” performance as reported from Listrak's platform data to uncover key insights and trends. Hear performance highlights such as revenue trends, channel performance, and vertical-specific growth. How advanced AI enhanced the customer experience, and boosted conversions and revenue across ecommerce. Learn the tactics that worked for retailers and brands from discount strategies, the in-store comeback, mobile, and emerging trends, plus their 2025 predictions into the evolving consumer mindset focused on value and loyalty. 

In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next year's holiday season (and you should be), this episode delivers actionable insights you won't want to miss.Key Takeaways:The "sweet spot" for discounts: Amazon sellers saw the best results at 25%+ off, while DTC brands found their optimal range between 15-25% - unless going big at 50%+ (with surprising data about why the middle ground underperforms).Why individual product discounts outperformed site-wide sales across multiple channels, with specific insights about how this impacts Google Shopping ads and conversion rates.The shift to "Cyber 12" - Why the seven days before Black Friday actually outperformed the traditional Cyber 5 period on Amazon, and how to adapt your 2025 strategy accordingly.Critical timing insights for email marketing - Why the ninth email often outperformed earlier messages, and how follow-up campaigns frequently beat initial launches.The combination of broad trends and specific tactical insights makes this a valuable episode for any eCommerce brand looking to improve their holiday season performance in 2025!

In this episode (our last episode of the year!), Patrick & Emma cover what happened during BFCM 2024 and what it means for brands and retailers - think personalization vs. discovery, low-cost marketplaces, and the competition between the biggest retailer players. You'll want to stick around for the end - where we get into a rapid-fire style, full-year recap. Happy holidays and we'll see you next year!

For the first time EVER there was a major difference between the US and UK markets over Black Friday weekend! With it being one of the best in the US and one of the worst in the UK, in this episode Nick breaks down the jaw-dropping Black Friday insights that can elevate your e-commerce game and help you win for next year!Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Black Friday Introduction1:45 UK Sales Decline3:59 US Sales Surge7:31 The Growth & Benefits of Shopify16:43 3 Key Questions To Market Your Business21:10 How To Win Moving ForwardCheck out our other awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifyBook your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What was your overall impression of the BFCM period this year? Q2 What is your strategy for the rest of the holiday shopping season 2024? Q3 Have you seen any trends in advertising or sales this year that have you excited or worried? If so, what and why? Q4 What is on your holiday wish list for Google Ads or Microsoft Ads? Q5 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.? Q6 What is on your holiday wish list for the PPC industry? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠

With Black Friday and Cyber Monday behind us, we're unpacking our results and looking at what went right, what went wrong and what lessons we learnt for this time next year. We talk about trends we're seeing this holiday shopping season, meta performance, navigating inventory challenges, tactical pivots to clear inventory and boost sales, and how we're transitioning into our holiday sales. Whether you crushed it or felt the pressure this BFCM, this debrief is here to help you refine your DTC marketing strategy for next year's Q4 and beyond. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Coping Mechanisms During BFCM 06:26 Insights from Black Friday to Cyber Monday 12:54 Consumer Behavior and Sales Trends 20:12 Evaluating Marketing Strategies and Performance 30:07 Testing and Adapting Offers for Future Success 33:37 Meta Advertising Strategies and Optimization 40:01 Inventory Management and Demand Generation 52:26 Holiday Sales Strategy and Funnel Clearing 01:00:28 Testing and UX Improvements for Sales Pages Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

The tide is turning in the world of health and wellness as more people seek out natural, science-backed strategies to supercharge their energy, sharpen their cognitive function, and elevate their overall well-being. This paradigm shift creates a fertile ground for beta-hydroxybutyrate (BHB), the most powerful ingredient in the emerging metabolic optimization market. Pioneering research conducted by Dr. Dominic D'Agostino has demonstrated the potential of ketones as an optimal fuel source for high-performance individuals, including Navy SEALs and astronauts...02:02 Comparison of beta-hydroxybutyrate (BHB) salts and 1,3-butanediol, examining their distinct benefits, associated risks, and potential applications for health enhancement...08:01 The groundbreaking development of liquid BHB, a revolutionary advancement that eliminates the need for salts, enabling higher and more comfortable dosages...13:48 Distinct roles and functions of D and L isomers in ketones, challenging long-held beliefs and paving the way for personalized health solutions...19:12 How different isomeric configurations can be customized to meet specific health objectives, such as weight loss and cognitive enhancement.27:03 The critical role of BHB in enhancing mitochondrial function, reducing oxidative stress, and promoting cellular efficiency...32:55 Broader applications of BHB in areas such as brain health, longevity, and performance, moving beyond the confines of traditional ketogenic contexts...37:24 Use of ketones in sports and how combining glucose and BHB could revolutionize athletic performance...43:36 How BHB is utilized for recovery, particularly in the context of cycling, to reduce inflammation and enhance overnight healing...46:02 Practical aspects of ketone supplements, including convenient powder packets and ready-to-drink options designed for on-the-go consumption...47:11 Full show notes: https://bengreenfieldlife.com/podcast/bhbpodcast/ Episode Sponsors:  BON CHARGE: Go to boncharge.com/GREENFIELD and use coupon code GREENFIELD to save 15%. LVLUP Health: Head over to lvluphealth.com/BGL and use code BFCM for 20% off until December 9th. NADS: Use code BEN15 for 15% off your first order at nadsunder.com. Organifi Shilajit Gummies: Get them now for 20% off at organifi.com/Ben. Young Goose: Visit younggoose.com and use code BEN10 at checkout to enjoy a 10% discount on your first order.See omnystudio.com/listener for privacy information.

BFCM broke RECORDS.  No, really: shoppers spent over 10% more than last year—that's $11 billion. And Nik's here to break down why, from new avenues like App Lovin to consumer tastes (spoiler: beauty brands didn't as well). The biggest commonality? Brands are prepared with optimal UX, email flows, and campaigns.  Plus, find out what the supplement sector and the Lemmy Holiday Shop are doing to change how you think about holiday sales, longevity, and more. How can you leverage giveaways and affiliate marketing? Visit motionapp.com or watch a demo of Motion here Don't forget to check out Nik's helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

12/4/24 - Episode 147Episode SummaryIn Episode 147 of the Shopify Solutions Podcast, recorded on Black Friday 2024, Scott Austin explores online Black Friday deals to extract valuable insights for e-commerce businesses. He begins by searching for "best gifts for holiday 2024," analyzing a Good Housekeeping article listing 28 recommended products. Using these items, he conducts targeted searches combining product names with terms like "Black Friday" or "Cyber Monday" to assess search results and consumer interest.Scott utilizes Google Ad Planner to evaluate the specificity of search queries, noting that highly specific ("long-tail") searches often show minimal search volume. He observes that broader terms, such as "Black Friday luggage deals," yield higher search volumes. Additionally, he finds that the term "deals" is more frequently searched than "sale," and "Black Friday" surpasses "Cyber Monday" in search popularity.The episode emphasizes the importance of selecting appropriate keywords for optimizing marketing campaigns, highlighting that word choice significantly impacts search visibility and consumer engagement. Scott's analysis offers practical guidance for e-commerce businesses aiming to enhance their Black Friday and Cyber Monday strategies through effective keyword utilization and understanding consumer search behaviors.Show Links Badgezilla - https://apps.shopify.com/badgezillaShow Notes & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-147-evaluating-black-friday-cyber-monday-efforts

We've made it through Black Friday and Cyber Monday. In this episode, Jon and Ryan discuss the benefits of taking a break post-BFCM.Check out the full episode to learn:Why prioritizing time away from the business is important.When during the business cycle it's most valuable to step back and think. Tips for making the most of your time away.If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

To get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024".In this episode of Content Briefly, we interviewed Eric Doty, Content Lead at Dock and Head of Community at Superpath, and discussed what he's up to, his content plans for 2025, the relaunch of Superpath Pro, and more.This episode is brought to you by our friends at Stacker. ************************Timestamps:00:00 Intro04:22 Who is Eric Doty?05:15 Dock's content program for 2025.08:19 SEO component at Dock.09:33 Eric's thoughts on SEO.13:48 Creating different content types for customer enablement.15:33 The lesson from a one-person team.19:51 What's coming for Dock in 2025?22:54 Repurposing podcast into newsletter.24:54 Back to basics.26:54 Virtual event fatigue.28:41 How does Eric optimize his time?30:54 Superpath Pro relaunch.33:19 Monthly 1:1 calls.34:51 Building an app for Superpath.36:16 Learn more about Eric and Dock and get in touch.36:54 Outro************************Useful Links:Website: https://www.dock.us/Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Great deals are happening online during Black Friday or Cyber Monday, but the BEST deals are actually happening during other parts of the year. We're taking you behind the scenes to see how sites like Slickdeals handle a surge of 10 million users—without missing a beat.In this episode, Chuck and Nick talk with Mike Lively, SVP of Engineering at Slickdeals, to uncover the strategies that keep online shopping experiences smooth during peak season. Discover the intense planning, testing, and troubleshooting that go into keeping one of the busiest deal sites running at full speed, even on Black Friday and Cyber Monday. Learn how the “Slickdeals Effect” impacts retailers and what it takes to deliver a seamless experience to millions of eager shoppers.In honor of Cyber Monday, we're re-sharing this conversation with Mike Lively, which was recorded last year—but the truths remain just as important today!Join us as we discuss:How retailers and eCommerce sites can get ready for holiday and seasonal shopping days, like Black Friday, Cyber Monday, and Amazon Prime Day. Ways to prevent third-party tags from causing costly performance issues and customer friction to ensure reliable user experiences.The value of ongoing testing and planning to convert more visitors and retain customers throughout the entire year. The significance of Core Web Vitals in optimizing website performance and user experiences.Want more tips and strategies to create frictionless user experiences? Subscribe to our newsletter!

Black Friday and Cyber Monday are prime opportunities to boost your sales and connect with customers. In this episode, we'll break down how to create a compelling BFCM offer that drives results without overcomplicating your marketing. From crafting the perfect discount to promoting it effectively, we've got you covered. Speaking of great deals, don't forget to take advantage of our 31% off sale at JimbosDetailing.com with code BFCM31.  My Favorite Detailing Products: https://jimbosdetailing.com/collections/best-sellers/products or on amazon - https://amzn.to/4edHuya  For more resources, visit JimboDetailing.com  SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/user/jbalaam?sub_confirmation=1  CONNECT WITH JIMBO: INSTAGRAM: https://www.instagram.com/jimbobalaam/ PODCAST: http://www.AutoDetailingPodcast.com FACEBOOK: http://www.Facebook.com/AutoDetailingPodcast or http://www.facebook.com/jimbo.balaam

According to market research analytics companies and retail industry trade groups, American consumers are forecasted to spend nearly a trillion dollars on holiday shopping this year.  Specifically, shoppers could spend around $1,778 each, up 8% from 2023, according to new data released by Deloitte. Meanwhile, holiday sales could grow an estimated 2.5-3.5% to reach $990 billion in sales from November 1 to December 31, up from $964.4 billion in 2023, according to the National Retail Federation.  However, how consumers will spend this money — and on what — has yet to be seen. In this special Thanksgiving crossover episode with sister publication Modern Retail, Glossy Beauty Podcast co-hosts Lexy Lebsack and Sara Spruch-Feiner are joined by Modern Retail editor-in-chief Cale Guthrie Weissman to discuss BFCM retail trends.  This includes the growing bifurcation between prestige and value shopping. For example, the new luxury experiential brick-and-mortar shops from Chanel, Dior, Laneige and Violet Grey fall in sharp contrast to the “crazy low prices” promised by Amazon's newest site, Haul. The site seeks to compete with low-price shopping on Temu, TikTok Shop and Alibaba.  The discussion also dives into current retail challenges, like abbreviated shipping times and the forthcoming return rush, as well as the concept of “chaos shopping,” all in today's episode.  The Modern Retail Podcast, hosted by Weissman and Gabi Barkho, senior reporter at Modern Retail, airs every Thursday.

Join Mari Wagner and holistic nutritionist Annika as they dive into the principles of pro-metabolic eating on the Ever Be Podcast. In this episode, Anika discusses her journey from battling eating disorders and endometriosis to discovering the benefits of a Christ-based, holistic approach to nutrition. Learn how to prioritize high-quality animal protein, filter tap water, and increase mineral intake to transform your overall health. The conversation also covers common wellness misconceptions, the importance of blood sugar regulation, and tips for beginners. Anika's insights offer practical, actionable steps to help you live a more vibrant, Christ-centered life.Annika's LinksAnnika's IG - @iamannikanicole1. How Canola Oil is made: https://www.youtube.com/watch?v=Cfk2IXlZdbI&t 2. Seed Oil Scout:3. Clearly Filtered water filter: use code GIFT for 20% off (BFCM promo)4. Wild and Well Fed Course: use code EVERBE50 for 50% off------Episode SponsorsHallow - hallow.com/mari and get 3 months free! Crunchi - crunchi.com/mariwagner - shop Crunchi's black friday sale!West Coast Catholic - Biggest sale of the year! Save up to 50% off sitewide Black Friday - Cyber Monday and make sure to sign up for our Email and Text Club to get exclusive access to deals! Click here to sign up!------Follow Along:Ever Be Podcast InstagramMari Wagner Instagram West Coast Catholic Instagram

If you're anything like me, you probably HATE hearing the phrase, “Something is better than nothing.”As a bit of a perfectionist, I usually focus on getting things done properly. But when you're neck-deep in the chaos of Black Friday, Cyber Monday, and Christmas campaigns, this mindset can hold you back. So, if you're scrambling to get everything together right now, let's keep it simple. I'm here to give you a straightforward system to get back on track. Execute this plan, get through this season, and then—mark my words—book a call with me at NoSalesBS.com for January. You're way too busy to think long-term right now, but next year, let's make sure you're not stuck in this same frantic cycle. Make a List and Prioritize RuthlesslyWrite down every task you think you need to complete. Then, tackle it in order of importance. Be honest with yourself—if something isn't a deal-breaker, scratch it off. Your list doesn't need to be exhaustive; it needs to be manageable. Use the 80/20 RulePerfectionism has no place here. Focus your energy on the 20% of tasks that will drive 80% of your results. Whether it's your ad copy, campaign visuals, or email sequences, avoid obsessing over minor details. Get it done, not perfect. Proofread with Fresh EyesYou're running on fumes, so it's easy to overlook mistakes. Have someone else proofread your work. It could be a teammate or even your 12-year-old kid—it doesn't matter, as long as they'll catch glaring errors. If no one's available, proofread it yourself backward, word by word. Trust me, this works. Remember: Done is better than perfect - Your campaigns might not look flawless, but your customers need to hear from you—now. If they've forgotten about you since their last purchase, this is your chance to get back on their radar. Even an imperfect campaign is better than silence. So, take a breath, execute the plan, and remember: Something is always better than nothing. And don't forget—when January hits, let's talk. Together, we'll make sure next year's holiday season runs like a well-oiled machine.

Black Friday Biohacking Deals: Must-Have Discounts on Wellness, Tech, and Self-Care   Notes Ready to hack your wellness routine and save big this Black Friday?  I'm sharing my ultimate list of top biohacking, skincare, and wellness products with exclusive deals you don't want to miss.  From my fertility optimization program to cutting-edge anti-aging supplements and EMF-blocking tools, there's something here for everyone!   I TALK ABOUT:  05:00 - My Baby Steps Program: 50% off ($199 instead of $399) 10:30 - Forest Spa Finland: 15% off and free shipping (use code: FREESHIP) 12:20 - Qualia: Buy one, get one free on all products, additional Cyber Monday discounts of up to 80% (code: BIOHACKINGBRITTANY) 15:50 - Fatty15: 90-day Supply Subscription for $99.95, annual Supply for $379.95 (Cyber Monday), 25% off subscriptions starting November 28th 19:00 - Leela Quantum Tech: 25% off all products, or 35% off when paying with cryptocurrency (code: BLACKFRIDAY) 21:30 - HigherDose: 20% off sitewide (use code: BFCM), and a free hydration kit for orders over $500 24:30 - Filter Optix: 20% off one pair, 25% off two pairs, or 30% off three pairs; Extra 5% off with code: BIOHACKINGBRITTANY 27:00 - OneSkin: Up to $100 off on tiered spending, plus 15% off first purchases with code: BIOHACKINGBRITTANY 29:00 - Wellnesse: 20% off sitewide, or 25% off orders over $100 30:30 - LeiaMoon: 25% off the seat, organic herbs, and the New Moon Calendar Journal 33:00 - HypoAir: Extra 10% off Black Friday prices with code: BIOHACKINGBRITTANY 34:20 - TinyHealth: $50 off memberships, extra $20 off with code: BIOHACKINGBRITTANY 37:00 - Siphox: $150 off purchases of $300 or more; Code: BFBIOHACKINGBRITTANY   RESOURCES: Optimize your preconception health by joining my Baby Steps Course today!   Optimize your preconception health and fertility through my free hormone balancing, fertility boosting chocolate recipe! Download it now! My Amazon storefront LET'S CONNECT: Instagram, TikTok, Facebook Shop my favorite health products Listen on Spotify, Apple Podcasts, YouTube Music

00:00 Introduction 06:13 Black Friday Week: Strategies and Expectations 09:12 The Dynamics of Wholesale vs. E-commerce 12:04 The Importance of Communication and Forecasting 14:58 Managing Fulfillment and Operations Effectively 18:10 The Role of Roadshows in Brand Awareness 21:02 The Debate on All-in-One Solutions in E-commerce 35:20 Navigating Forecasting Challenges 37:41 Crisis Management: Nightmares in Business 41:02 Cash Flow Management in Wholesale 44:20 De-risking Your Business 50:30 Leveraging Data for Business Growth 52:54 Balancing Growth and Sustainability 54:09 Community and Support in E-commerce 01:00:24 Final Tips for a Successful Q4 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

Happy Black Friday week everyone! In today's episode we are diving in on the day-to-day tactics and operations our teams will be using this weekend to optimize performance during one of the most crucial sales periods of the year - Black Friday and Cyber Monday. We're discuss the shift from pre-sale planning to sale operations, covering our real-time data analysis plans, ad spend and budget allocation, our marketing mix during this time, the cadence of our BFCM newsletters, handling inventory challenges, how we react if things don't go as planned and much more. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 03:01 Navigating Black Friday Sales 08:55 Intra-Sale Operations and Strategies 14:59 Budget Adjustments and Inventory Management 18:14 Evaluating Ad Spend Efficiency 21:08 Incrementality Measurement in Marketing 23:50 Channel Mix and Budget Allocation 27:01 Upper Funnel Strategies and Influencer Marketing 39:22 The Importance of Cross-Channel Measurement 40:29 Team Operations During Peak Seasons 43:47 Email and SMS Strategies for Cyber Weekend 48:28 Adapting Tactics During BFCM 56:23 Adjusting Offers and Inventory Management 01:01:55 Learning from Misses and Failures Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Related episode: E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing https://open.spotify.com/episode/4JMC1QszKyrnKkOT9PHk1E?si=434d203eba3f4d02 Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

In this special holiday edition of the podcast, I share all my best tips, strategies and hacks to navigate this holiday season while still supporting your blood sugar, insulin, hormones, and circadian rhythm! This doesn't necessarily mean "say no to every drop of sugar!" I hope you find this episode helpful and I truly hope you have a beautiful holiday season!!

Sarah brings a new study to the game while Nate contemplates his whole post-BFCM pricing strategy on this episode of Brain Driven Brands!   Tweet: https://x.com/SarahLevinger/status/1851323798064075259 Source:https://app.sciencesays.com/p/pick-your-price-boosts-sales   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what's working in the e-commerce and digital ad space.✅ Learn more about the Foxwell Founders Community [affiliate link]It's hosted by Edwin Hermawan, Owner of Snappic and Tristram Dyer, CEO of Webtopia. Together they meet with entrepreneurs and innovators from with-in the Foxwell Founders Membership to share on trending topics and ideas that are moving the e-commerce and media buying community forward.In this episode, Andrew Foxwell sits down post-Founders meet-up with Edwin and Tris to talk through his thoughts about Q4/BFCM along with a few trends he's seeing in the media buying community.The guys share some of their favorite learnings from the Founders meet-up held in Amsterdam on August 29, 2024. They move on to discussing BFCM offers and the value of having the right offer for success. (IE 20% off might not cut it this year).They round out the episode with a few hot takes and while Andrew doesn't quite call them "X (Twitter) beefs" he shares on what might be truly holding the community back when it comes to learning and growing in the DTC space.

In this episode, Lucy Davis, who recently became a BPN athlete, discusses her journey as a hybrid athlete, the importance of setting challenging goals, and the satisfaction that comes from the struggle rather than the achievement itself. Lucy also opens up about her experience with imposter syndrome and how she's learning to combat it by setting both performance and personal goals. The conversation revolves around the evolving mission of BPN and its focus on creating an inspiring training environment, culminating in an exciting preview of upcoming challenges and the importance of living life passionately. Chapters 00:00 The Struggle and Satisfaction of Achieving Goals 01:06 Welcome Back, Lucy Davis! 01:33 The New BPN HQ and Human Performance Lab 04:20 Becoming a BPN Athlete 06:21 The Evolution of BPN and Aligning with Values 10:57 Performance Goals vs. Aesthetic Goals 17:15 The Speed Project Experience 21:49 Overcoming Challenges and Embracing Gratitude 24:47 Curiosity and Courage: The Power of Tattoos 28:34 Taking Action on Curiosity 36:10 The Power of Belief and Perseverance 37:38 Training for a Sub-Three Marathon 39:28 Mindset and Race Day Preparation 44:48 Overcoming Imposter Syndrome 51:38 Finding Happiness and Setting Goals 01:01:43 The Importance of Passion 01:12:19 Embracing Change and Living Fully BPN ANNUAL BLACK FRIDAY 2024 SALE FAQs - NOVEMBER 12-14: https://www.bareperformancenutrition.com/pages/black-friday-sale?utm_source=Klaviyo&utm_medium=email&utm_campaign=BFCM%20-%20Details%20%2801JC3XRDH8280B0KTZQKNKNE7J%29&_kx=mtDHVhNMXUpohDPXN8x7dA.WXXxWk Strength, endurance, and wellness supplements to fuel your performance. SAVE 10% at BPN Supps: https://bit.ly/nickbare10audio Follow: IG: instagram.com/nickbarefitness/ YT: youtube.com/@nickbarefitness Keep up with Lucy: IG: instagram.com/lucydavis_fit/ YT: https://www.youtube.com/@LucyDavisFit

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

Send us a textInnovate your gifting strategy by offering influencers incentives based on post impressions using tools like Refundnel. This ensures your investment translates into measurable visibility.In this episode, Jordan West gats into the essential tools to dominate your Black Friday sales strategy with a focus on influencer seeding and gifting. We're diving into practical, strategic approaches for maximizing your influencer collaborations without breaking the bank. Discover the innovative ways to utilize Social Snowball's AI platform for influencer identification, Refunnel's groundbreaking pay-per-impression incentive, and effective gifting strategies.Listen and learn in this episode!Key takeaways from this episode:Influencer Seeding and Gifting Strategy: Jordan explains the importance of influencer seeding and gifting as a strategy to enhance reach and engagement, especially during events like Black Friday.Challenges with Influencer Gifting: Acknowledges that a common issue with influencer gifting is that many influencers do not post the gifts they receive.Influencer Selection Tools: Introduces tools like Social Snowball and Join Brands. Social Snowball's AI-powered tool is highly recommended for identifying suitable influencers for gifting and seeding.Gifting Strategy and TikTok Shop: Emphasizes a strategy involving influencers purchasing products from TikTok shop, with the option to reimburse them later to stimulate revenue on the platform.Innovative Use of Refundnel: Explains how Refundnel gamifies influencer engagement by offering a pay per impression incentive, boosting influencer motivation and resulting in higher post visibility.Seamless Workflow with Refundnel: Refundnel's direct checkout integration with Shopify simplifies the process of sending out gifts by automatically creating a gifting order.Post-Engagement Follow-up: Encourages follow-up with influencers to invite them into ongoing affiliate partnerships and offering better incentives based on their performance.Gamification of Influencer Engagement: Suggests creating a competitive atmosphere among influencers with gamified incentives for achieving high sales or engagement numbers.Use of Communication Platforms: Recommends using platforms like WhatsApp or Discord to manage and engage influencer groups effectively.Recommended Tools/Apps:Refunnel: https://www.refunnel.com/ Joinbrands: https://joinbrands.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy. Learn more here: Particl

► Attend Our "Best Black Friday Ever” Workshop HereThis episode is PART 1 of our ultimate 2024 BFCM ecommerce playbook. We have to lay the foundation for the best Q4 ever.. and in order to do that we have to have a great offer and a great website. So Josh breaks down 10 offer structures we like to use, how we increase our website conversion rate, and recommended tools for increasing your AOV. If you like this content and want to see examples of everything, get access to our email/social/ad templates, and build your own personalized plan with us… We're hosting a 3-hour “Best Black Friday Ever” workshop on November 7!Recommended Tools In This Episode:► MonsterCart► Essential Countdown Timer -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

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Negative Keyword for PMAX, YouTube Communities & More | Marketing O'Clock Episode 349 This Week on Marketing O'Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week. Thank you Optmyzr for sponsoring this week's show. Get a free trial of Optmyzr and get ready for BFCM. Learn More https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/