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Shopify just dropped their "Renaissance Edition" with 150+ product updates. We cut through the noise. Sidekick finally works—I use it daily now for reports, segments, and Flow automations. Native A/B testing arrives with Rollouts and SimGym. The new Product Network let one early adopter earn $1,400 in commission in 30 days. And Shop App? #1 in the App Store over BFCM. Here's what actually matters for store owners.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSShopify Editions Winter '26: https://www.shopify.com/editions/winter2026SimGym App: https://apps.shopify.com/simgymShopify Product Network App: https://apps.shopify.com/product-networkProduct Network Blog Post: https://www.shopify.com/blog/shopify-product-networkWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
As retail sheds its four walls, technology must follow. Jason James (CIO, Aptos) and Nikki Baird (VP of Strategy & Product, Aptos) join us to explore how brands like New Balance deploy 90+ registers at the NYC Marathon—then dismantle them just as quickly. The conversation reveals how point-of-sale systems built on next-generation databases enable everything from parking lot pop-ups to van-based fitting experiences, all while maintaining enterprise-grade security in environments where network connectivity is more hope than guarantee.Set Your Associates FreeKey takeaways:New Balance transforms NYC Marathon into 100-store chain for one weekendOffline capability: transactions continue when networks fail, sync when connectivity returnsIn-person acquisition yields stickier customers with higher lifetime valueRetail ranks third most-attacked sector; mobile commerce increases threat surfaceStore associates need intuitive systems for high-pressure, temporary deployments"If they're able to pull this off in the middle of a parking lot, I'm probably a hell of a lot more likely to go in the store next time." – Jason James on how ephemeral retail builds store trust"A customer acquired through an in-person, in real life experience is stickier, has longer lifetime value, is ultimately more loyal than a customer that's acquired online." – Nikki Baird on the power of physical engagement"God forbid a retailer gets hit back at headquarters with ransomware and it takes down their core network. We can still transact." – Jason James on offline resilience"It's not just you put products on racks or on shelves and you wait for people to walk in the door. Events are coming into stores too." – Nikki Baird on stores as experience hubsAssociated Links:Learn about AptosCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Subscribe to DTC Newsletter - https://dtcnews.link/signupMeta's latest update wasn't just noise. Pilothouse strategist Taylor Cain breaks down how Andromeda's smarter delivery system let them consolidate campaigns, increase CTRs, and scale cleaner than ever this BFCM.For CMOs optimizing Meta spend across brands or business units...30% YoY CTR lift through creative-persona alignment + fewer campaignsWhy campaign consolidation is outperforming classic testing structuresPartnership ads: how Pilothouse uses Meta's dynamic features to drive both reach + retargetingHow to rethink frequency, offer alignment, and creative iterations mid-campaignWhat MTA tools like Triple Whale unlocked when real-time tracking mattered mostWho this is for: CMOs, paid media directors, and growth leads navigating platform complexityWhat to steal:Test in your best campaign, not in isolation (if the creative is ready)Meme-style statics backed by real offers = full-funnel magicLet performance inform your campaign segmentation — not the other way aroundTimestamps:00:00 Meta's Shift Away From Traditional Testing01:08 What Actually Drove BFCM Winners02:56 Andromeda's Real Impact on Performance04:22 Why CTR Jumped During BFCM05:47 Consolidation Is Beating Fragmentation07:37 How Creative Is Fed Into Winning Campaigns11:00 Why Partnership Ads Took Off This Year23:52 The Email + Paid Connection That Mattered MostHashtags:#ecommerce #dtc #digitalmarketing #paidmedia #metads #andromeda #adcreative #performancemarketing #bfcmmarketing #q4marketing #retentionmarketing #emailmarketing #attribution #triplewhale #marketingstrategy #growthmarketing #ugcads #creatorads #partnershipads Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF567Follow us on Instagram & Twitter - @dtcnewsletter
Post-BFCM Profits | How to Decode Your Data & Boost 2026 Sales Black Friday and Cyber Monday are over, but your most important work is just beginning. If you're only looking at total sales, you're missing the bigger picture. This episode of the Business of Apparel Podcast breaks down how to actually read your BFCM data so you can scale smarter, not just harder. Rachel is also diving into what to do after the madness of Black Friday and Cyber Monday. Discover why focusing on gross sales alone is a costly mistake and how to analyze the data in your CRM, ad accounts, and customer base to optimize for real profitability and retention. Rachel walks us through the metrics that matter most, from profit margins, CAC, and AOV to customer segmentation and product performance. Whether you crushed it or feel like you barely made it through, this is your guide to making better, data-driven decisions for your apparel brand going into 2026. Plus, Rachel shares a sneak peek at a free 3-day Black Friday planning workshop coming in August 2026! Key Moments: 00:00 Introduction to Post-Black Friday Data 00:27 Analyzing Black Friday and Cyber Monday Data 02:34 Understanding Profit Margins and Sales Strategies 04:39 Masterclass and Advanced Strategies 05:14 Key Metrics: AOV and CAC 08:04 Inventory and Product Analysis 10:47 Customer Segmentation and Retention 12:14 Marketing Performance and Ad Analysis 15:43 Engaging New Customers and UGC 19:43 Upcoming Workshops and Final Thoughts Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com/the-board We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
This episode is Offer #4 in our 5 Offers Series: The Peak Season Offer, and it's the one that can take your ecommerce business from “doing okay” to absolutely flying. Every brand gets a sales spike in peak season. But most leave thousands on the table by running the wrong offer or just doing what they did last year. In this episode, Mark and Ian reveal: The difference between a good seasonal offer and one that explodes LTV What your ad needs to do differently in a peak buying window How to make urgency feel real and not desperate Why relying on discounts alone kills margin (and what to use instead) The “gift drop” tactic we've seen convert like mad in BFCM, January, and even Easter Whether you're planning Q4, mid-year sales, or a product drop, this is how to make sure your biggest days don't just make revenue... they make profit.
Black Friday isn't a sale, it's an attention war.And the brands winning it aren't obsessing over bigger discounts.Nik breaks down how the smartest operators approached Q4 this year - and why the brands that crushed weren't the loudest, just the most disciplined. The playbook has shifted from “more ads, more assets” to fewer, sharper, strategically chaotic ideas that you can't ignore. You'll learn: > How the best BFCM offers are created and why simplicity beats cleverness> Why offer testing during Prime Day often predicts Black Friday performance> The truth about BFCM shoppers and why most never return without intentional retention flows If you're planning, building creative systems, or trying to scale without burning margins, this episode breaks down what the smartest operators are doing right now…and why it's working. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: instant.one/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
We welcome Moody's Mark Zandi, Moody's Chief Economist and one of the most influential and trusted macroeconomic voices shaping markets, policy, and business strategy worldwide. Zandi begins by explaining how today's consumer landscape is defined by a widening K-shaped economy—an income and wealth split decades in the making and now intensified by rising asset values and post-pandemic dynamics. Households at the top of the income spectrum are spending freely, while middle-class consumers remain pressured and those at the bottom struggle to keep up, borrowing to sustain purchases.Zandi also connects the affordability crisis to structural issues like housing supply, wage pressures, labor shortages, and the unpredictable impact of tariffs—which are simultaneously slowing job creation, lifting inflation, and clouding retailers' pricing strategies. He warns that delayed tariff pass-through may soon accelerate and that upcoming legal decisions could radically alter retail margins.Perhaps most striking is Zandi's analysis of AI's fingerprints on the labor market. He highlights rapidly rising unemployment among younger workers and the risk that productivity gains arrive faster than hiring can adjust—potentially tipping the economy toward recession just as retail faces profit pressure, concentration of growth among a handful of giants, and shifts in category performance.Before joined by Zandi, Steve and Michael dig into the retail headlines: strong BFCM e-commerce results , Buy Now Pay Later surging again, and evidence that AI-driven traffic is now materially influencing online demand. They examine the evolving performance of dollar stores, with Five Below delivering standout comps, the ongoing stampede to value, and whether the end of de minimis rules may reshape the bargain landscape.They then break down Macy's mixed but improving traction, tariff lawsuits led by Costco, and the broader retail question of whether top-line growth is increasingly profitless prosperity—a theme reinforced by margins squeezed across beauty, off-price, and specialty retail formats.In a quick recap of the most remarkable stories of the week Steve is stunned that Meta still invests heavily in the metaverse—even while shrinking budgets Michael questions whether defunct brands like Bed Bath & Beyond can meaningfully return in the Canadian retail market dominated by TJX, HomeSense, and IKEA.Expect the annual game of holiday discount chicken to intensify as promotions escalate, plus intriguing experiments like Netflix House in former department-store spaces—potentially hinting at new opportunities for mall real estate. SPECIAL OFFER for our listeners! SAVE 20% on registration for the all new Shoptalk Luxe event in Abu Dhabi January 27-29.For more info go to https://luxe.shoptalk.com/page/get-ticket and then register using our special code : RRLUXE20 About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
This week, we're joined by Richie Mashiko - Head of Beacon at Iris Finance for a full breakdown of how BFCM played out across their businesses. Together, the group recaps what actually drove performance this year, from media-mix diversification and top-of-funnel investment to traffic dynamics, conversion-rate behavior, and how different brand sizes approached Cyber Five strategy.From there, Richie walks through his forecasting philosophy - including how he builds bottoms-up financial models, how diminishing returns shape CAC and forecasting assumptions, and how finance and marketing need to stay aligned around realistic growth expectations. The group also dives into contribution margin, AMER, customer mix, and why so many brands forecast incorrectly when marketing isn't part of the planning process.They then unpack the levers that actually make an ecommerce business profitable: cohort behavior, scaling past category saturation, interpreting flat conversion rates alongside surging traffic, and what contribution dollars really tell you. Richie shares lessons learned from She's Birdie's rebuild year and how smaller brands can apply the same financial discipline as companies operating at nine-figure scale.If you're trying to understand your BFCM results, build a forecast that reflects reality, or get finance and marketing speaking the same language, this episode is a must-listen.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:06:40 - BFCM recap00:24:47 - Media Mix Strategy00:41:52 - International Markets00:53:44 - FP&A Background01:07:05 - Building a ForecastPowered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readshttps://motionapp.com/creative-trendsPrescient AI.https://www.prescientai.com/operatorsRichpanel.https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/
In der heutigen #kassensturz Folge, unseren Marketing & eCommerce News, geht es unter anderem um folgende Themen:(00:00) Intro(04:48) Google launcht Virtual Try On AI Feature(12:19) OpenAI ruft Code Red aus(14:18) Google pusht AI Mode(14:44) Google testet AI Mode Ads(25:24) Shopify Stores in ChatGPT jetzt live(26:16) Black Friday / Cyber Monday Recap(35:48) TikTok Shop “premiumisiert” sich(37:55) Douyin Shop wird 2025 ~€500Mrd. umsetzen(38:18) ECDB gibt 2026 Outlook(45:06) Vorstandswechsel bei Otto(47:31) Apple Chefdesigner wechselt zu Meta(48:40) Amazon senkt Gebühren(51:20) Amazon bringt Prime Now zurück(53:01) Perplexity integriert neue AI Features(54:52) JD.com sichert sich 60% an Ceconomy(55:30) Frankreich führt 2€ Importgebühr auf Non-EU Pakete ein(56:26) UK schafft Zollfreigrenze 2029 ab(58:08) Puma geht vielleicht nach ChinaQuellenGoogle Virtual Try Onhttps://retail-news.de/google-virtuelle-anprobe-start-uk-indien/OpenAI Code Redhttps://www.theinformation.com/articles/openai-ceo-declares-code-red-combat-threats-chatgpt-delays-ads-effortGoogle pusht AI Modehttps://searchengineland.com/google-tests-pushing-searchers-from-ai-overviews-show-more-button-to-ai-mode-465523Google AI Mode Adshttps://www.linkedin.com/posts/gregsterling_saw-my-first-ads-in-ai-mode-which-admittedly-activity-7396810936856137728-3ETI/OpenAI Shopping Researchhttps://openai.com/index/chatgpt-shopping-research/https://excitingcommerce.de/2025/11/25/openai-startet-shopping-research-wird-chatgpt-zum-meta-marktplatz/Shopify Shops in ChatGPThttps://www.linkedin.com/posts/juozas_shopify-stores-are-now-live-on-chatgpt-only-activity-7397618879855845376-7ZzH#:~:text=1w%20Edited-,Shopify%20stores%20are%20now%20live%20on%20ChatGPT.,confirm%2C%20and%20you%20are%20done.BFCM Recaphttps://www.forbes.com/sites/joanverdon/2025/11/29/black-friday-data-shows-online-sales-strong-store-results-mixed/Shopify BFCMhttps://www.shopify.com/news/bfcm-data-2025 TikTok Shop BFCM https://newsroom.tiktok.com/tiktok-shop-had-our-biggest-bfcm-weekend-ever TikTok Shop “premiumisiert” sichhttps://www.modernretail.co/operations/tiktok-shop-sheds-bargain-bin-reputation-as-average-prices-climb-across-categories/ https://www.bloomberg.com/news/articles/2025-11-25/tiktok-shop-pushes-into-luxury-retail-with-11-000-handbagseCommerce 2026 – ECDBhttps://ecdb.com/whitepaper/global-ecommerce-outlook-2026?h=f2ad50b9-cd98-5ea1-9fc2-546867255805OTTO Vorstandswechselhttps://www.ottogroup.com/de/medien/newsroom/meldungen/otto-mit-vorstandswechsel-in-2026-boris-ewenstein-folgt-auf-marc-opelt.phpApple-Designer geht zu Metahttps://www.bloomberg.com/news/articles/2025-12-03/apple-design-executive-alan-dye-poached-by-meta-in-major-coupAmazon Gebührenhttps://onlinemarktplatz.de/260568/amazon-fba-gebuehren-2026-aenderungen-in-den-usa-ab-15-01/Amazon relauncht Prime Nowhttps://www.aboutamazon.com/news/retail/philadelphia-seattle-30-min-amazon-deliveryChatGPT & Perplexity neue Shopping Featureshttps://searchengineland.com/chatgpt-perplexity-ai-shopping-465196JD sichert sich 60 % an Ceconomyhttps://excitingcommerce.de/2025/12/02/jd-sichert-sich-60-an-media-saturn-jetzt-ist-die-politik-am-zug/ Frankreich 2€-Steuerhttps://lcp.fr/actualites/budget-2026-les-deputes-approuvent-la-taxe-de-deux-euros-sur-les-petits-colis-417170UK De Minimishttps://www.modaes.com/global/markets/united-kingdom-joins-the-european-offensive-and-will-eliminate-de-minimis-by-2029Chinesische Firma will Puma https://www.bloomberg.com/news/articles/2025-11-27/puma-im-ubernahme-visier-china-konzern-hinter-fila-und-jack-wolfskin-pruft-dealMax & Kristina auf LinkedIn> Max Rottenaicher> Kristina MertensCreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle
You can go to my link https://aura.com/hammer to try 14 days for free. That's enough time for Aura to start scrubbing your personal info off these data broker sites, automatically #sponsored Sheeesssss *THE WORST* - I even tried to make a budget in the post-show, but she made me fully crash out. So much so that I had to call in a special guest... Papa Gut... Watch here: ➡️ https://bit.ly/chpostshow
Subscribe to DTC Newsletter - https://dtcnews.link/signupJacob and Jocelyn from the Pilothouse Meta team break down what actually moved the needle for Meta advertisers this Black Friday/Cyber Monday. The biggest unlock? Being scrappy. The brands that crushed it weren't over-optimized, they were just fast. Fast to tweak offers. Fast to drop weird creative. Fast to kill what wasn't working.For DTC marketers managing Meta ads during promo periods.Why classic percentage-off offers still worked bestWhat BOGO and free shipping offers actually drove performanceHow scrappy creative (think stick figures and UGC) outperformed polished adsWhy lighter audience exclusions won this yearWhich account structures flopped and what replaced themWho this is for: Growth leads, ad buyers, DTC founders gearing up for Q1What to steal:Shift back to shorter promo windows and preserve spend for tentpole daysRun weird, low-fi creative without abandoning your personasUse lighter exclusions to let Meta optimize delivery more freelyTimestamps00:00 Black Friday performance trends and buying intent02:00 Why brands with flexible offers won04:00 Creative pivots and scrappy content outperforming polished ads06:00 Best offers of the season and what actually moved customers08:00 Millennial-targeted creative and why variety mattered10:00 Meta delivery updates and lighter exclusion strategies12:00 Dayparting, lifetime budgets and what stopped working14:00 Post-click learnings and which landing pages converted16:00 Emerging channels like AppLovin and Pinterest18:00 How top brands are approaching post-BFCM and holiday scalingHashtags#DTC #MetaAds #BFCM2025 #EcommerceMarketing #CreativeStrategy #PerformanceMarketing #PaidSocial #AppLovin #PinterestAds #BlackFridayInsights #CyberMondayMarketing #DigitalAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF565Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
Black Friday & Cyber Monday results for Amazon, Walmart, and TikTok, plus the rise of livestream selling, and Amazon's biggest seller fee cuts ever!
Takeaways:Preparar ofertas y campañas con anticipación es crucial para el Buen Fin.Usar anuncios probados y directos maximiza la efectividad de las campañas.Ajustar el presupuesto según el rendimiento diario es esencial para el éxito.WhatsApp ofrece tasas de apertura y clics más altas que el correo electrónico.La segmentación adecuada de audiencias maximiza el impacto de las campañas.Revi se integra con Shopify para facilitar la gestión de campañas de marketing.Las campañas pequeñas pueden ser muy efectivas, especialmente con recordatorios.La personalización de mensajes es clave para que parezcan más personales y efectivos.Chapters:00:00 - Introducción al Buen Fin03:00 - Estrategias de Anuncios06:00 - Uso de WhatsApp para Marketing09:00 - Segmentación de Audiencias12:00 - Integración de Shopify y Revie15:00 - Errores Comunes y Consejos18:00 - Impacto de las Campañas Pequeñas21:00 - Flujos Automatizados24:00 - Importancia de la Personalización27:00 - Limitaciones Técnicas y Soluciones Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM
Subscribe to DTC Newsletter - https://dtcnews.link/signupEric sits down with Anthony DelPizzo, Director of Product Marketing at Triple Whale, to unpack what actually happened across $2.9B in tracked revenue and $607M in ad spend. This episode is your shortcut to what worked, what didn't, and what's next.Black Friday/Cyber Monday 2025 is in the books — and Triple Whale tracked every click, conversion, and creative that moved the needle.View the Report: triplewhale.comWhat's inside:Why new customers made up 48% of BFCM revenue — and what that means for retention nowTikTok's surge: ROAS up 28%, CPMs down 30% — here's why brands shiftedGoogle and Meta platform breakdown: who won, who lost, and who overchargedWhat Triple Whale's real-time BFCM Live dashboard revealed in secondsHow Mobi AI became the virtual teammate nearly 50,000 brands relied on mid-saleIf you're a DTC marketer, growth lead, media buyer, retention strategists, or anyone planning for 2026 Q4, this episode is a must listen.Timestamps00:00 BFCM early surge and overall sales performance02:00 New vs returning customer trends and major revenue drivers04:00 Rising ad costs and platform efficiency shifts06:00 TikTok, AppLovin and alternative channels gaining traction08:00 Email and SMS insights from post-purchase data10:00 Meta and Google cost changes and ROAS movement12:00 Diversification and placement performance on major platforms14:00 Category winners and unit economics16:00 Shopify outage and real-time data advantages18:00 How brands used Moby AI for BFCM decision-making20:00 Top lessons for brands heading into 2026Hashtags#DTC #TripleWhale #BFCM2025 #EcommerceMarketing #DigitalAdvertising #MetaAds #GoogleAds #TikTokAds #Attribution #MarketingData #AIForMarketing #MobyAI #Shopify #PerformanceMarketing #OmnichannelMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
BFCM isn't a weekend anymore, it's an algorithm. And the brands winning big aren't the ones shouting the loudest. They're the ones sequencing offers, stacking attention, and exploiting the channels nobody else is even looking at.Growth consultant and fractional CMO Simon Wool joins Nik to break down what really happened during Black Friday and Cyber Monday and why the biggest winners were the ones spending smart, not spending more. Simon shares real data from brands doing $10M–$20M+ and explains:> Why early November sales spike, then completely flatline until the 20th> The offer strategy that tripled Black Friday revenue for multiple brands> How to structure email + SMS (and why most brands STILL under-send)If you're scaling, testing new channels, or want a clearer path to profitable BFCM growth, this episode is for you. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: instant.one/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
Black Friday naysayers have been predicting its demise for years, but Adyen's Holly Worst has data proving the shopping holiday is far from dead—it's gone global. From Denmark's 6.1X surge to America's mobile wallet awakening, this year's numbers tell a story of transformation, not decline. The real shift? How we pay, when we shop, and why contactless finally caught on in the US.The Retail Super Bowl Delivered, AgainKey takeaways:Black Friday generated $43B globally with 837M transactions across Adyen's platformUS contactless payments jumped 23% YOY and mobile wallet usage doubled to 30%Denmark saw a 6.1X increase in transaction volume on Black Friday, and Spain 4.5X—Black Friday is officially a global phenomenonPeak shopping hit at 1 pm in-store and noon online (digestion first, deals second)46% of US consumers abandon checkout without their preferred payment methodAssociated Links:Check out Adyen's BFCM data hereSee our full recap of BFCM resultsCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
As the BFCM dust settles, it's time to plan for Q4 and 2026. We're offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11's data suite to help you maximize profits with Meta ads.Claim your Creative Diversification Package at: https://www.tiereleven.com/cd Record Black Friday sales don't mean anything if you shredded your margins to get there. In this episode, we reveal the hidden metrics behind a profitable BFCM, from average order value segmentation to subscription velocity and discount impact. Lauren shares the three buyer groups you must analyze to understand whether you actually grew or silently lost money. You'll also learn what to do right now to turn BFCM buyers into profitable repeat customers in Q4 and beyond. In This Episode:- Black Friday success myths- How to measure Black Friday success- Creating a profitable seasonal offer- Segmenting and retargeting your BFCM buyers- Selling to Costco vs. Walmart buyers- Preparing offers for Q4 and 2026 Mentioned in the Episode:Marketing Performance Indicators Checklist: https://perpetualtraffic.com/mpi/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:https://www.activecampaign.com/Next Insurance
Just because BFCM is over doesn't mean the holiday shopping season is. In fact, over HALF of holiday shoppers still have gifts to buy. So if you're already winding down your promos and marketing... pump the brakes, my friend. There is STILL time to make more money this season—and this episode is your game plan. I'm walking you through 5 powerful strategies to capture those last-minute buyers and keep the revenue rolling in well past Christmas. Whether you're running solo or have a full team, there are ideas in here you can implement TODAY to bring in more sales. Think specialized email campaigns, cross-sells, gift card promos, and tapping into your local market. We're getting scrappy and strategic to finish Q4 strong. Listen in and get the motivation and tactics you need to keep showing up and selling. There's still so much potential left in this season. What We'll Cover: The one thing you MUST do, even if you ignore everything else How to increase AOV without discounting Smart email strategies to drive repeat buys How to attract last-minute shoppers Creative ways to promote gift cards What to do AFTER Christmas to keep making sales _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/355 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
If you're heading into the holidays feeling drained or unfocused, this episode is your reset button. Before the year ends, I'm sharing my personal health gift guide—the real tools and rituals I use to support my brain, boost my energy, and improve my sleep. I walk you through the five pillars I rely on: mitochondrial support circadian rhythm, environment and light hygiene lymphatic drainage for clearer thinking sleep optimization blood work From red light therapy and blue-light–blocking tools to electrolytes, creatine, nontoxic cookware, and the blood work I swear by—these are the science-backed wellness picks I'm gifting to myself and the people I love. Let's head into the new year feeling stronger, clearer, and truly supported. *** Subscribe to The Neuro Experience for more conversations at the intersection of brain science and performance. I'm committed to bringing you evidence-based insights that you can apply to your own health journey. *** A huge thank you to my sponsors for supporting this episode. Check them out and enjoy exclusive discounts: Boncharge: Red Light Face Mask for 25% off sitewide - no code needed. Head to https://boncharge.com/products/red-light-face-mask?rfsn=8835559.ace3e64 Time-line: Save 30% on your Longevity Routine today! This sale ends 12/1 so head to https://www.timeline.com/promotions/bfcm-nutrition?utm_source=neuroexperience&utm_medium=Newsletter&utm_campaign=BFCM&utm_term=TOF&utm_content=Nutrition for 30% off. *** Products mentioned: Brain Code: https://go.neuroathletics.com.au/brain-code Urolithin a: https://www.timeline.com/partners/neuro-athletics Happy Light: https://a.co/d/ePBIExx Boncharge light bulbs: https://boncharge.com/products/full-spectrum-light-bulb Boncharge blue light blocking glasses: Boncharge Blue Light Blocking glasses Boncharge red light panel: https://boncharge.com/products/demi-red-light-device EightSleep: https://www.eightsleep.com/product/pod-cover/ Supplements: Myo-inositol L-theanine GABA Magnesium L-threonate Vibration plate: https://a.co/d/gBsVZ0Z Hyperice Normatec Boots: https://hyperice.com/products/normatec-3-legs/ Creatine: https://puori.com/neuro Cookware: https://Carawayhome.com/neuro Blood work: https://functionhealth.com/louisa I'm Louisa Nicola — clinical neurophysiologist — Alzheimer's prevention specialist — founder of Neuro Athletics. My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention. If you're committed to optimizing your brain — reducing Alzheimer's risk — and staying mentally sharp for life, you're in the right place. Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0 Instagram: https://www.instagram.com/louisanicola_/ Twitter : https://twitter.com/louisanicola_ Topics discussed: 00:00 – Holiday Message & Why Brain Span Matters 01:44 – The Five Pillars of My Wellness Rituals 03:23 – Mitochondrial Health 101 (Foundational Tools) 05:09 – Urolithin A & How I Support Mitochondria 07:44 – Light, Circadian Rhythm & Brain Performance 09:34 – My Night Ritual: Melatonin & Blue Light Blocking 13:25 – Why I Use Red Light & Infrared Therapy Daily 15:41 – Sleep Rituals for Deep Recovery 17:52 – Lymphatic Drainage for Brain Fog & Alzheimer's Risk 19:45 – Creatine for Energy & Sleep Deprivation Support 20:47 – Micro Habits: Hydration, Breathwork & Training 22:52 – Non-Toxic Cooking: Why I Switched to Caraway 23:35 – Bloodwork Every Four Months (My #1 Health Gift) 24:07 – Final Thoughts & Holiday Wishes Learn more about your ad choices. Visit megaphone.fm/adchoices
>>Get the Wicked Smart Golf Academy Bundle now! >>Check out the best BFCM golf deals.
Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Nik Sharma (founder of Sharma Brands) returns to the pod to dig into how DTC brands should be thinking right now: simple, tested offers for Black Friday/Cyber Week, and how to turn those one‑time buyers into repeat customers.For DTC operators scaling from ~$50 M to $500 M:What makes a Black Friday offer work (hint: simple, tested, clear).Why retention after the sale is your leverage — and how to bake it into flows, creative and post‑purchase experience.The internal creative strategist role: why brands who won the recent platform updates had strong in‑house creative ideation, not just an agency doing the work.The “two‑layer strategy” to ads: first who, then why — and how that applies to landing pages, creatives and funnels.Why many brands still get tracking/events wrong on landing pages and why that kills scale.Who this is for: Founders, growth leads and performance marketers in DTC brands who are heading into Q4 and want to both hit a big seasonal number and build playbooks for 2025.What to steal:A plain‑text thank‑you email from the founder that goes out post‑purchase (low cost, high emotional return).Structure your Black Friday/Cyber Week offer now: test ahead, keep it simple, and communicate what's included vs not.Build the “creative strategist” role internally: someone whose job is crafting hooks, angles and formats for your brand (not just delegating to the agency).Timestamps00:00 Retention mindset after Black Friday02:00 Building simple and effective BFCM offers04:00 Why most Black Friday customers don't return06:00 Creative strategy and the Andromeda update08:00 Why brands need an internal creative strategist10:00 Going deeper on avatars and buyer psychology12:00 Marpipe and the importance of better DPAs14:00 Rethinking top-of-funnel in 202516:00 Cutting through the noise with creators and TikTok18:00 Pharmacy trends, GLP-1s, peptides, and affiliates20:00 Supplements, problem-solution marketing, and AI prompts22:00 How Nik uses AI for reporting and creative inputs24:00 Sharma Brands acquisition and team evolution26:00 Sleep optimization and Q4 habits28:00 Landing page fundamentals and data accuracyHashtags#dtcpodcast #niksharma #sharmabrands #ecommercegrowth #bfcm2025 #blackfridaystrategy #d2cpodcast #directtoconsumer #marketingstrategy #facebookads #retentionmarketing #creativestrategy #andromeda #paidmedia #landingpages #marpipe #tiktokmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
https://www.ketobrick.com/pages/savage-bfcm-bundle What's going on, y'all — today's episode is all about Thanksgiving week, staying dialed in when everyone else is drifting, and unveiling the biggest bundle we've ever put together for Black Friday without actually discounting the bricks or cheapening what we stand for.Greg and I kick things off talking about Thanksgiving plans, farm life, the new pigs, and Maverick roaming around the shop. Training updates, dentist visits, a little Ozark, and a whole lot of day-to-day real-life stuff woven in like always.From there we dive into the real headline: the new Nootropic Tallow Brick, a collaboration with Keto Brains — full serving of their nootropic creamer built right into every brick: Alpha GPC, L-theanine, Lion's Mane fruiting body, heirloom MCT powder — the works. Smoother flavor, better texture, subtle fruitiness from the whey protein. Orders are already flying.Then we unpack the Black Friday dilemma — how to stay true to our values, avoid discount-culture, keep quality sacred, and still stay relevant when the entire world is trained to shop this week. The answer?Spend $500+ at KetoBrick.com and you're getting:All your bricks, at the highest discount levelLifetime access to the Savage System course (normally $799–$800)A premium Live Savage cooler bag ($200 value) packed with your orderEarly exposure to all the new gear dropping soon — natural-fiber apparel, jump ropes, water bottles, backpacks, all the non-endocrine-disrupting lifestyle upgrades we've been working onNo discounts. No gimmicks. Just stacking massive value and introducing people to all three pillars of the business — nutrition, education, and gear — in one shot.We also talk about why waiting for January 1st is nonsense, how this bundle gives you zero excuses moving into the new year, and how the affiliate discounts inside the course alone pay for the entire $500 order ten times over.After that, we pivot to Worlds — who won, who looked sharp, how Eddie crushed it — and then wrap with a rundown of pig chaos, electric fences, fried turkeys (including tallow-fried turkey tips), and the annual reminder that you don't have to drift into mindless holiday eating just because everyone else is.Greg Mahler is also a lifetime natural bodybuilder, and can be followed on Instagram. https://www.instagram.com/ketogreg80/Register For My FREE Masterclass: https://www.ketobodybuilding.com/registration-2Get Keto Brick: https://www.ketobrick.com/Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQ
I know exactly where you're at right now. We're in the thick of Black Friday promos – or as I like to call it, the 'beautiful chaos' portion of the retail calendar. Your ads are running, your inbox is overflowing, your inventory is moving, and you're probably surviving on caffeine and pure adrenaline. I also know that this period isn't just physically exhausting – it's emotionally exhausting too. There's this rollercoaster that happens during BFCM. You swing between moments of 'oh my goodness, the sales are coming in!' to 'why did that ad suddenly stop performing?' to 'I haven't eaten lunch and it's 4pm.' So to help you through, I'm going to share 2 really easy and practical things you can do right now to maintain your energy levels and focus throughout this crazy busy time and through to the end of the year. AND I'm sharing 5 marketing tips you can start thinking about now to help prevent your sales from dropping off a cliff after Black Friday ends – something that so often happens after a sale event. Think of this episode as me being your cheer squad, your pit crew and your Mum all-in-one! Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube
Subscribe to DTC Newsletter - https://dtcnews.link/signupJocelyn from Pilothouse breaks down how their team stays aggressive, adapts fast, and helps clients scale efficiently—even on the actual day of Black Friday.For media buyers and growth teams optimizing in real-time...What to do when your CPMs and CACs spike day-ofWhy legacy evergreen might outperform your BFCM creativeThe one Canva trick Jocelyn uses to refresh high-cost ads fastWhat Rebuy is and how it helped one brand double YoY revenueHow Pilothouse pushes Meta's algorithm before it catches trend shiftsWho this is for: DTC brands, marketers, and performance teams deep in BFCM trench warfareWhat to steal:Canva border hack to make organic product shots pop for BFCMSimplify site UX: static banners, one clear offer, above-the-fold CTADon't trust one dashboard—use the data triangle: Shopify, Meta, Triple WhaleTimestamps00:00 Black Friday PPC shifts and customer acquisition02:05 Scrappy creatives that cut CPMs and boost conversions04:20 Top of funnel focus and new customer strategies06:30 Website optimizations to increase conversion rate today08:50 How one brand hit 100 percent year over year growth11:10 Dealing with delayed attribution and platform discrepancies13:15 How Rebuy boosts AOV and top line revenue15:20 Guiding the algorithm and deep audience persona testing17:35 Wellness category trends and emerging demo shifts18:55 Healthier on-platform metrics through segmentationHashtags#dtcpodcast #blackfridaymarketing #ecommercetips #pilothouse #metaads #googleads #paidmedia #shopifybrands #rebuy #conversionrateoptimization #ecomstrategy #digitalmarketingtips Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF563Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
>>Read the best BFCM Deals that are "wicked smart approved" (save 10-50% on the best training aids/gadgets in golf). The first lesson in my first book, Wicked Smart Golf, is simple: have an attitude of gratitude. We are lucky to play golf, have the money, time, and resources to make it happen. In this annual Thanksgiving episode, I'll share what I'm grateful for this year while giving some wicked smart tips to help you dial in your mindset, fitness routines, and golf game. I'm beyond grateful for every listener on the show, thanks for the endless support! WICKED SMART GOLF Recommended Products Think Like a Pro with DECADE Golf: The #1 course management system to think like a pro (use code WICKEDSMART to save 20%). Speed Train With Rypstick: The #1 speed trainer to add 10+ yards in 40 days or less (use code WICKEDSMART to save 20%) Master Mobility & Flexibility with Golf Forever: The best way to work on your golf fitness at home or the gym, with easy to follow plans & app (use code "WICKEDSMART" to save 15%). Use HackMotion for Better Ballstriking: The best wrist trainer in golf and become your swing coach (use code WICKEDSMART to save 5% on your investment). Wicked Smart Golf Academy To Lower Your HDCP Fast: The FASTEST way to play consistent golf. Practice Like a Pro With Wicked Smart Golf Practice Formula: 75+ Practice plans and a 90-minute masterclass to practice like a pro. Also, don't forget to connect on social media: Follow on TikTok Follow on Instagram Subscribe on YouTube Read or listen to Wicked Smart Golf on Amazon or Audible (ideal for beginner to intermediate golfers who want 111 ways to play better without swing changes. Read or listen to Wicked Smart Golf II on Amazon or Audible (perfect for golfers looking to break 80 consistently). Read or listen to Wicked Smart Golf III on Amazon or Audible (best for players wanting to dominate competitive events).
In this powerful conversation, Karen Martel interviews blood sugar expert Danielle Hamilton about one of the most common yet misunderstood midlife symptoms: waking up at 2–4AM and being unable to fall back asleep.If you've been told your nighttime wakeups are “just hormones,” “just stress,” or “just insomnia,” this episode will be a game-changer.Dani breaks down: • why midlife women suddenly struggle with late-night blood sugar crashes • the difference between true hypoglycemia and metabolic hypoglycemia • how insulin, leptin, cortisol, and light exposure shape your overnight blood sugar • why keto helped you… until it didn't • how seasonal eating, fat/carb balance, and circadian biology affect sleep • the emotional + nervous system patterns common in people with hypoglycemia • why band-aids (snacks, progesterone, supplements) help temporarily but not long-term • the surprising role of histamine, stress addiction, and mitochondrial overload • what to do during the day to fix what's happening at nightThis is one of the most comprehensive, compassionate explanations you will ever hear about nighttime wakeups, and why the “eat a snack before bed” advice is only a short-term fix.Want to Join the next Cohort of Blood Sugar Mastery? Book a Call with Dani HERECheck out Timeline here and save 30% with code DANIHEALTHMake sure to check out this link to Fullscript.com to get your lifetime 10% discount on my Supplement Store! (Plus, get an extra 10% Nov 27-Dec 3, 2025 during their BFCM sale!)STAY IN TOUCH WITH ME:
Running behind on your Black Friday–Cyber Monday prep? Nik breaks down his entire last-minute BFCM checklist (the same one he uses with top ecom brands) so you can tighten up your site, email, paid media, social, and ops before the biggest shopping week of the year.From testing every CTA and auto-apply link, to optimizing mobile layouts, updating your promos, prepping CX macros, scaling retargeting, giving affiliates what they need, and avoiding common discount-logic disasters, this is your rapid-fire guide to executing a flawless BFCM.Whether you're listening on the go or scrambling between tasks, Nik gives you actionable steps you can implement today to maximize revenue and minimize surprises.Perfect for: founders, marketers, operators, and anyone running an ecom brand during the holiday season. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: instant.one/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
On this episode of Brain Driven Brands, Sarah and Nate dig into what actually helps most during BFCM week: simplifying your work, limiting decisions, touching grass (literally), planning something fun, rewarding yourself for non-revenue wins, and keeping alcohol out of the mix until the storm passes. It's the conversation everyone in DTC needs during the wildest season of the year and the reminder that none of us are doing this alone.
Black Friday / Cyber Monday is coming fast, and a lot of makers I talk to are thinking the same thing: “Why not automate the whole thing? AI can write...
11 - Explore opportunities after the Black Friday and Cyber Monday rush.
The back and forth continues in the Celeste Rivas Hernandez investigation. An LAPD official is pushing back on a claim that the 14-year-old's body was frozen and decapitated, but in a new twist, the LA County Medical Examiner's office has confirmed a court-ordered security hold, sealing all information about her death. What does the security hold mean for the investigation, and does this suggest the cause and manner of death have already been determined? Jesse Weber breaks down the latest with coroner Dr. Naida Rutherford.PLEASE SUPPORT THE SHOW: Use code SIDEBAR20 to get a 20% OFF discount directly on Plaud products in the links below. This is the biggest discount of the year—save on your BFCM shopping now! @PlaudAI- Plaud Website: https://bit.ly/4ohxpFe- Plaud Amazon: https://amzn.to/4lG76aO#blackFriday #BFCM #PlaudHOST:Jesse Weber: https://twitter.com/jessecordweberLAW&CRIME SIDEBAR PRODUCTION:YouTube Management - Bobby SzokeVideo Editing - Michael Deininger, Christina O'Shea, Alex Ciccarone, & Jay CruzScript Writing & Producing - Savannah Williamson & Juliana BattagliaGuest Booking - Alyssa Fisher & Diane KayeSocial Media Management - Vanessa BeinSTAY UP-TO-DATE WITH THE LAW&CRIME NETWORK:Watch Law&Crime Network on YouTubeTV: https://bit.ly/3td2e3yWhere To Watch Law&Crime Network: https://bit.ly/3akxLK5Sign Up For Law&Crime's Daily Newsletter: https://bit.ly/LawandCrimeNewsletterRead Fascinating Articles From Law&Crime Network: https://bit.ly/3td2IqoLAW&CRIME NETWORK SOCIAL MEDIA:Instagram: https://www.instagram.com/lawandcrime/Twitter: https://twitter.com/LawCrimeNetworkFacebook: https://www.facebook.com/lawandcrimeTwitch: https://www.twitch.tv/lawandcrimenetworkTikTok: https://www.tiktok.com/@lawandcrimeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
As we head into the final days before Cyber Five, this episode is all about going from daily pacing to true intraday pacing - the level of granularity operators need when every hour can swing the entire BFCM weekend. We break down how we monitor hourly revenue and ad spend across Meta, Google, and more using tools like Northbeam and Supermetrics, and how we make real-time adjustments when projections drift off target.We also get into the messy but essential stuff: how inventory, merchandising, and media-mix strategy shape bid caps, channel budgets, and how aggressively you can push during Cyber Five, including the constant tradeoff brands face between maximizing contribution margin dollars and maintaining efficiency. The hosts share real examples of scaling (and protecting efficiency), running holdout tests, understanding incremental lift, and avoiding the overspend horror stories that can tank a weekend.To wrap up, we talk through team etiquette during BFCM-who's “on,” how to handle PTO, how the paid teams coordinate in hourly and bi-hourly check-ins, and what it takes operationally to keep a brand performing during the most high-pressure stretch of the year.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:10:52 - Intraday Revenue Pacing00:24:39 - Cyber 5 Scale-Up Tests00:39:07 - Bid Caps and Budget Strategies00:52:10 - Channel Spend Forecasting01:02:50 - Scaling Mid-Funnel CampaignsPowered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readshttps://motionapp.com/creative-trendsPrescient AI.https://www.prescientai.com/operatorsRichpanel.https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/
Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we're running this year including the moves that matter and the ones we're intentionally avoiding. If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you. What You’ll Learn Strategies to maximize your Black Friday deals How to avoid sacrificing your margins How to not cheapen your brand over the holidays […] The post 616: The Black Friday Playbook We're Using This Year appeared first on MyWifeQuitHerJob.com.
► Get 50% Off Onboarding And A Gift of $500 Value By Joining The Max Prohits Mentorship This WeekJosh and Dylan give a 12 step checklist every ecommerce business should complete before BFCM hits. Some are small, and some are big but all of them will make a huge difference for your BFCM sale. BFCM Checklist: Reset Your Ads Manager Before Scheduling BFCM AdsAdd A Backup Payment Method For MetaRemove Campaign/Scaling Automation Budget CeilingsAutomatic Sitewide Discount or Strike Out All PricesShow Offer Countdown In Banner Of All PagesTest Tools, Carts, Integrations, And Mobile Site PerformanceEnsure Emails Are Optimized For MobileTurn Off Automations/Welcome PopUp That May Conflict With SaleTurn Off Smart Sending and Don't "Skip Profiles" in SendingMonitor Spend Pacing and Revenue 3x Per Day (Or even Hourly)Check Stock Levels If You Manage Your Own InventoryVerify Your Credit Card Limits -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |
There are major new developments in the Celeste Rivas Hernandez death investigation. Reports allege the teenage girl's body, found in the trunk of a Tesla registered to singer D4vd, was frozen, dismembered, and decapitated. Now, a potential second suspect who may have helped with the body's disposal has been identified. Law&Crime's Jesse Weber and former police commander Mike King break down the shocking new details and what they mean for the investigation into the singer.PLEASE SUPPORT THE SHOW: Use code SIDEBAR20 to get a 20% OFF discount directly on Plaud products in the links below. This is the biggest discount of the year—save on your BFCM shopping now! @PlaudAI- Plaud Website: https://bit.ly/4ohxpFe- Plaud Amazon: https://amzn.to/4lG76aO#blackFriday #BFCM #PlaudHOST:Jesse Weber: https://twitter.com/jessecordweberLAW&CRIME SIDEBAR PRODUCTION:YouTube Management - Bobby SzokeVideo Editing - Michael Deininger, Christina O'Shea, Alex Ciccarone, & Jay CruzScript Writing & Producing - Savannah Williamson & Juliana BattagliaGuest Booking - Alyssa Fisher & Diane KayeSocial Media Management - Vanessa BeinSTAY UP-TO-DATE WITH THE LAW&CRIME NETWORK:Watch Law&Crime Network on YouTubeTV: https://bit.ly/3td2e3yWhere To Watch Law&Crime Network: https://bit.ly/3akxLK5Sign Up For Law&Crime's Daily Newsletter: https://bit.ly/LawandCrimeNewsletterRead Fascinating Articles From Law&Crime Network: https://bit.ly/3td2IqoLAW&CRIME NETWORK SOCIAL MEDIA:Instagram: https://www.instagram.com/lawandcrime/Twitter: https://twitter.com/LawCrimeNetworkFacebook: https://www.facebook.com/lawandcrimeTwitch: https://www.twitch.tv/lawandcrimenetworkTikTok: https://www.tiktok.com/@lawandcrimeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Two arrests have been made in the shooting death of former WWE NXT star Knuckles Madsen, whose real name is Kevin Nikel. His ex-wife, Amanda Penny, and her new boyfriend, Michael Hogue, are accused of plotting together to kill him. Law&Crime's Jesse Weber breaks down the two wildly competing narratives, as well as the charges and possibility of bail with victim's rights lawyer John Phillips.PLEASE SUPPORT THE SHOW: Use code SIDEBAR20 to get a 20% OFF discount directly on Plaud products in the links below. This is the biggest discount of the year—save on your BFCM shopping now! @PlaudAI- Plaud Website: https://bit.ly/4ohxpFe- Plaud Amazon: https://amzn.to/4lG76aO#blackFriday #BFCM #PlaudHOST:Jesse Weber: https://twitter.com/jessecordweberLAW&CRIME SIDEBAR PRODUCTION:YouTube Management - Bobby SzokeVideo Editing - Michael Deininger, Christina O'Shea, Alex Ciccarone, & Jay CruzScript Writing & Producing - Savannah Williamson & Juliana BattagliaGuest Booking - Alyssa Fisher & Diane KayeSocial Media Management - Vanessa BeinSTAY UP-TO-DATE WITH THE LAW&CRIME NETWORK:Watch Law&Crime Network on YouTubeTV: https://bit.ly/3td2e3yWhere To Watch Law&Crime Network: https://bit.ly/3akxLK5Sign Up For Law&Crime's Daily Newsletter: https://bit.ly/LawandCrimeNewsletterRead Fascinating Articles From Law&Crime Network: https://bit.ly/3td2IqoLAW&CRIME NETWORK SOCIAL MEDIA:Instagram: https://www.instagram.com/lawandcrime/Twitter: https://twitter.com/LawCrimeNetworkFacebook: https://www.facebook.com/lawandcrimeTwitch: https://www.twitch.tv/lawandcrimenetworkTikTok: https://www.tiktok.com/@lawandcrimeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
If you run the kind of premium brand that either does not participate in Black Friday, or does so differently to the mass-market brands running huge discount promos and turning Black Friday into Black Month…. Then I bet your November started slower than you expected… Maybe not disastrously slow, but quieter than you'd like… Meanwhile, your inbox is absolutely exploding with promotional emails. 50% off. 60% off. "Our biggest sale ever!"... You might be starting to think that maybe you should have gone harder. Maybe you should have started your promotions earlier. Maybe you should have offered bigger discounts. If this is you, I need you to know something: that FOMO you're feeling? It's lying to you. Yes, your sales might seem quieter than the discount circus happening around you. Yes, it feels uncomfortable watching all that activity whilst your own metrics look comparatively... modest. Yes, you might be wondering if you should just cave and offer 40% off everything. But the numbers tell a very different story. In this episode, I'm going to explain why your quieter November might actually be the smartest strategic move you could make. And importantly, I'm also going to give you some practical tips on HOW to get your marketing messaging to cut through all that noise and connect with the right customers, so that you convert profitable sales that lead to more lucrative customer lifetime values. Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube
Black Friday / Cyber Monday is the busiest and most competitive shopping moment of the year, but most brands still make the same mistakes. In this episode, Justin breaks down what to do (and what not to do) during the T12 period, Amazon's “Turkey 12” lead up to deal week. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In today's episode, Dani breaks down why morning light - yes, simply going outside at or just before sunrise - is the first and most important step in improving your blood sugar, hormones, metabolism, and sleep.If you've heard Dani talk about “the sunrise thing” but haven't implemented it yet… this episode will finally help it click. You'll learn what happens inside your body when sunrise light hits your eyes and skin, why artificial blue light derails your hormones, and how a simple shift in your morning routine can massively improve energy, cravings, insulin sensitivity, thyroid function, and sleep quality.Dani also shares client wins, real-life examples, troubleshooting tips for busy mornings, and a step-by-step guide to building your own sunrise routine - even if you have kids, work early, or live in a cloudy climate.What You'll LearnWhat your circadian rhythm actually is — and why it controls everythingWhy sunrise light is a unique signal your brain can't get from any other light sourceHow morning light stabilizes cortisol, blood sugar, and insulinHow sunrise supports thyroid hormones, leptin signaling, and metabolic flexibilityWhy artificial blue light first thing in the morning causes blood sugar spikesHow sunrise builds melatonin in the mitochondria (not just the pineal gland)Why good sleep actually starts in the morningHow to build a realistic sunrise routine — without perfectionismWhat to do if you wake up before sunrise, work early, or can't get outsideThe best apps to track sunrise, UV, and circadian light cyclesWhy sunrise is “God's medicine” and one of the simplest healing tools we haveMake sure to check out this link to Fullscript.com to get your lifetime 10% discount on my Supplement Store! (Plus, get an extra 10% Nov 27-Dec 3, 2025 during their BFCM sale!)Join Blood Sugar Mastery and save 50% off with code BLACKFRIDAY! STAY IN TOUCH WITH ME:You can find me:On Instagram @daniellehamiltonhealth On Facebook at Danielle Hamilton Health.My website is daniellehamiltonhealth.com (scroll down to sign up for my Newsletter!)On my YouTube Channel (make sure you subscribe!)Thank you for subscribing, rating, reviewing, sharing and reposting the show! I appreciate each and every one of you!
What if the real key for CPG brands right now isn't ads or influencers…but mastering TikTok Shop before everyone else catches up? Nik sits down with Zain Ali of Zainith Agency to break down how he's helping 20+ consumer brands scale through social shopping, and why TikTok Shop has become the fastest growth channel in the entire industry. Zain shares the real data on hit rates, how the TikTok algorithm actually learns, and why the brands winning today aren't the ones with the best creative, but the ones flooding the platform with volume. They get into:> Why TikTok Shop is a pure momentum game (and how to trigger it)> What makes a product truly “TikTok native”> The sampling + affiliate strategy behind every seven-figure shop> How TikTok virality boosts Amazon ranks and retail sell-through This episode is for any founder who wants to win on TikTok Shop, beat competitors to the algorithm, and turn social shopping into a multi-channel growth engine. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: instant.one/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
Today, I bring on my mentee Tarun Kamath of Arcady Media to decode the truth about email and SMS retention, what works, what ruins your deliverability, and what most brands get wrong by default. From pop ups that actually convert to pre BFCM warm ups, customer preference centers, and why Q5 is a goldmine, this episode is a masterclass in relationship driven marketing.
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In this episode, Josh breaks down our exact Meta Ad campaign structures, what to expect, how to budget, and how to create the right ads–as well as some additional considerations. If you'd like to get access to our BFCM Meta Ads Kit, click here. (Ad setting cheat sheets, when to scale/kill things, our brand's BFCM ad/email examples, and our BFCM Live Tracker.)-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |
Black Friday and Cyber Monday can feel overwhelming, especially for small business owners juggling marketing, sales, and day-to-day operations. In this episode, Laura breaks down simple, stress-free ways to prepare for the biggest shopping weekend of the year. From setting intentional goals to warming up your audience and planning your content, these tips will help you show up confidently and create offers that feel good for both you and your customers.If you want a calm, clear approach to BFCM that doesn't rely on pressure or manipulative tactics, this one's for you.In This Episode, You'll Learn:Why setting the right goals makes everything else easierHow to create offers your audience actually wantsWhat to do now to warm up your email listThe simple tweaks that make your website more BFCM-readyHow to plan content without burning outThe overlooked steps that reduce stress during the sale(…and a few reminders to protect your energy along the way.)Resources & Links:✨ Black Friday Marketing Kit — Your plug-and-play toolkit for planning, promoting, and selling ethically this Black Friday. Includes email templates, social captions, offer ideas, and your full prep checklist. Grab it here: BLACK FRIDAY MARKETING KIT
In this special holiday edition of the podcast, I share all my best tips, strategies and hacks to navigate this holiday season while still supporting your blood sugar, insulin, hormones, and circadian rhythm! This doesn't necessarily mean "say no to every drop of sugar!" I hope you find this episode helpful and I truly hope you have a beautiful holiday season!!
What if the secret to building a billion-dollar CPG brand isn't ads or influencers…but distribution? Nik sits down with Gulshan Kumar, CEO and Co-founder of Swishables, to break down how he turned a boring category like mouthwash into a confidence business. Gulshan shares how to find white space in crowded markets, build a brand moat before copycats show up, and scale through channels nobody else is looking at. They get into: > How to think distribution-first instead of DTC-only > Why real scalability comes from where you sell, not what you sell > Turning a basic product into an emotional outcome people crave> How to win in retail without burning money > The metric founders should obsess over instead of ROAS This episode is a blueprint for founders who actually want to build a CPG business that scales, lasts, and makes consumers feel something. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: instant.one/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
Send us a textLearn how to prepare your ecommerce store for Black Friday and Cyber Monday with real strategies that improve results. This video covers conversion fixes, mobile readiness, personalization, site speed, and holiday offers. Plan ahead, update your website, and maximize every visitor's potential during Q4 peak sales.Dominate holiday sales with the Q4 Playbook every top brand is using right now: https://bit.ly/4nPZQcCWant expert eyes on your store before BFCM? Let a strategist show you exactly what to fix now: https://bit.ly/4oAnmLP#BlackFridaySales #EcommerceStrategy #BFCMMarketing #HolidaySalesTipsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Stop wasting ad dollars, grab the PPC guide that actually brings in customers: https://bit.ly/4p6eSfbPlan your biggest year yet, get the 2025 Ecommerce Playbook today: https://bit.ly/4o7CjnHDon't wait for a site crash, download the Amazon Crisis Kit before it's too late: https://bit.ly/487nX1xTimestamps00:00 - How BFCM Impacts Ecommerce Growth 01:07 - Why You Need to Start Planning Now 01:42 - Segmenting Your Audience for Better Ads 02:33 - Site Speed Fixes That Improve Conversions 04:51 - Why Mobile Optimization Matters Most 07:28 - Homepage Tips to Boost BFCM Traffic 09:00 - Product Page Conversion Fixes That Work 10:25 - Bundle Offers and Personalization Tactics 13:07 - Top Performing Discount Strategies for BFCM 15:20 - Running Strong Email & SMS Campaigns 17:57 - What To Do After Black Friday Ends 19:19 - First Action To Take After This Training 20:54 - Design & Site Updates for More Conversions 23:20 - How To Keep Sales Momentum After BFCM 26:14 - Simple Design Tricks That Drive Sales 28:26 - Final Thoughts + How To Get Store Support----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
What if the secret to scaling your brand wasn't your ads, but the speed of your design process? In this solo episode, Nik pulls back the curtain on one of the biggest competitive moats in DTC: building high-converting landing pages fast. He unpacks how the most successful brands (from Hint Water to today's fastest-growing supplement and apparel companies) win not by spending more, but by testing faster, designing smarter, and iterating relentlessly. Nik walks through the five essential questions every page must answer: “What is it?”, “Why does it exist?”, “How will it benefit me?”, “How fast do I get it?”, “Why should I trust this brand?” He also shares the lessons he learned building Sharma Brands, why most designers fail at conversion design, and how speed in testing, feedback loops, and UX clarity can turn a good brand into a category leader. If you're a marketer, founder, or designer trying to figure out how to make your website sell instead of just looking pretty, this is your guide. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Nov. 15 to get 50% off your first 60 days. Make this BFCM your biggest one yet: instant.one/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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