Podcasts about bfcm

#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBAAmazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!

Get Your SEO Audit Profit Peak Demo CallPerth Retail Roadshow (March 6th) In this episode of E-Commerce Australia, Ryan Martin welcomes back Carla Penn-Kahn, co-founder of Profit Peak, along with her partner and co-founder David Kahn. They dive deep into how e-commerce businesses can optimize their profitability, ad spend, and inventory management in 2025.Key takeaways:✅ Short & Sharp Black Friday Sales Work Best – Brands that ran focused 4 day BFCM promotions outperformed those running “Black November” sales.✅ Ad Spend Strategy is Broken – Google & Meta push spend toward high-converting products, but NOT your most profitable ones. Profit Peak flips that model for better margins.✅ Repeat Customers = Secret Goldmine – October buyers often repurchase in November—brands should focus on customer retention strategies leading up to BFCM.✅ AI, SEO & Brand Building Matter More Than Ever – With rising CPAs and AI-driven search engines like ChatGPT, content and authentic brand storytelling will be key to long-term success.✅ Why Inventory Planning is Critical – Understanding which products drive repeat purchases (and which ones don't) is the key to profitable scaling.They also discuss how Profit Peak helps brands unlock hidden revenue by automating ad spend optimization, enhancing inventory forecasting, and identifying the real drivers of profitability in an e-commerce business.

Learn how to effectively engage customers post-BFCM, boost retention, and leverage Klaviyo's powerful data-driven insights to drive ongoing growth. We'll equip you with actionable strategies and real-world examples of successful brands that have thrived by optimising customer retention. Our panelists bring a wealth of expertise from the eCommerce industry, with hands-on experience navigating the challenges of customer acquisition and retention. With a deep understanding of data-driven strategies, unified commerce engagement, and customer loyalty, they'll share valuable insights and actionable advice on how to turn one-time shoppers into lifelong brand advocates.

Join the VENDO as our team breaks down key strategies for the holiday season. Learn how to improve visuals, copy, ad spend, and post-purchase marketing, plus tips on affiliate marketing, mobile-first trends, and balancing short-term and long-term goals for holiday success. Topics Covered: - Brand Optimizations for BFCM(4:15) - Visual Strategies to Improve Listings for the Holidays (6:07) - Copy Challenges (7:10) - Importance of Improving Bullet Points (11:14) - Maximizing Deal Strategy (13:45) - Depth of Discount (16:35) - Deal Type Nuances and Recommendations (18:30) - The Halo Effect of Affiliate Marketing (22:36) - Trends with Longer Deal Periods (26:30) - Forecasting for the Month of November to Include BFCM (30:25) - Ad Spend & Strategy for BFCM (33:18) - Balancing Short Term CAC and Long Term LTV Goals (34:55) - DSP Strategies for Before & After BFCM (40:50) - Off-Platform Targeting (42:47) - Post-Purchase Marketing Strategies (44:13) - Mobile First Shift (48:19) - Team Tips to Optimize Success (51:38) Speakers: - Delaney Del Mundo, Amazon Account Strategy Director, VENDO - Gefen Laredo, SVP Marketing, VENDO - Karin Yang, Creative Director, VENDO - Josh Hong, Senior Marketing Manager, VENDO - Jennifer Kaba, Content Marketing Director, VENDO - Russell Hsu, Lead Data Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Join the VENDO team as we dive into the latest updates in Walmart Advertising, covering everything from the growth of sponsored video ads to trends to watch for BFCM. We also explore Walmart brand shop updates and thoughts on day-parting during tentpole events. Topics Covered: - Walmart Advertising Growth (1:30) - Walmart Sponsored Video (2:38) - What Makes a Good Sponsored Video (4:34) - Creative Certification Program (7:53) - AI Involvement on Walmart.com?(10:03) - Display Updates (12:50) - Walmart Brandshop Evolution (17:24) - Trends Leading up to BFCM (20:04) - Dayparting (22:40) Speakers: - Sarai Aguilar, Senior Walmart Advertising Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Join us as we recap Black Friday Cyber Monday across Amazon and Walmart! We'll cover Walmart's top-performing categories, pricing strategies across marketplaces, tile placements on Walmart.com, search volume trends, and how merchants are leveraging limited-time offers and exclusive products to boost sales. Topics Covered: - Walmart BFCM Performance (1:19) - TikTok Shop's BFCM Success (2:16) - Walmart Top Performing Categories (4:15) - Pricing Across Marketplaces (7:05) - Other Ways Walmart was Amplifying BFCM (11:56) - Tile Placements on Walmart.com (14:32) - Search Volume Trends (17:25) - How Much are Merchants Pushing for LTOs & Exclusive Products (19:35) Speakers: - Aireal Sakasegawa, Walmart Growth Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this All Killer No Filler episode, Dougie from Pilothouse's Google team shares invaluable insights from Google's latest Black Friday and Cyber Monday data. From e-commerce growth to late-stage holiday strategies, learn how to position your brand for success in the critical Super 5 shopping period (Dec 20–24). Key Takeaways: E-commerce vs. Retail: Online sales grew 8% during Cyber 5, while retail remained flat. Super 5 focus: Prioritize convenience-driven messaging (shipping, pickup, gift cards) to capture late-stage shoppers. Category leaders: Apparel, toys, and personal care dominated Cyber 5 gifting trends. PMAX and YouTube: How to maximize awareness and demand generation ahead of major shopping events. Canada Post strike impact: Why reliable shipping messaging outperformed discounts in the Canadian market. Discover actionable strategies to optimize your holiday campaigns and close the year on a high note. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Listrak's own Jake Pasini and Allie Naughton dive into “The Cyber Five” performance as reported from Listrak's platform data to uncover key insights and trends. Hear performance highlights such as revenue trends, channel performance, and vertical-specific growth. How advanced AI enhanced the customer experience, and boosted conversions and revenue across ecommerce. Learn the tactics that worked for retailers and brands from discount strategies, the in-store comeback, mobile, and emerging trends, plus their 2025 predictions into the evolving consumer mindset focused on value and loyalty. 

In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next year's holiday season (and you should be), this episode delivers actionable insights you won't want to miss.Key Takeaways:The "sweet spot" for discounts: Amazon sellers saw the best results at 25%+ off, while DTC brands found their optimal range between 15-25% - unless going big at 50%+ (with surprising data about why the middle ground underperforms).Why individual product discounts outperformed site-wide sales across multiple channels, with specific insights about how this impacts Google Shopping ads and conversion rates.The shift to "Cyber 12" - Why the seven days before Black Friday actually outperformed the traditional Cyber 5 period on Amazon, and how to adapt your 2025 strategy accordingly.Critical timing insights for email marketing - Why the ninth email often outperformed earlier messages, and how follow-up campaigns frequently beat initial launches.The combination of broad trends and specific tactical insights makes this a valuable episode for any eCommerce brand looking to improve their holiday season performance in 2025!

In this episode (our last episode of the year!), Patrick & Emma cover what happened during BFCM 2024 and what it means for brands and retailers - think personalization vs. discovery, low-cost marketplaces, and the competition between the biggest retailer players. You'll want to stick around for the end - where we get into a rapid-fire style, full-year recap. Happy holidays and we'll see you next year!

For the first time EVER there was a major difference between the US and UK markets over Black Friday weekend! With it being one of the best in the US and one of the worst in the UK, in this episode Nick breaks down the jaw-dropping Black Friday insights that can elevate your e-commerce game and help you win for next year!Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Black Friday Introduction1:45 UK Sales Decline3:59 US Sales Surge7:31 The Growth & Benefits of Shopify16:43 3 Key Questions To Market Your Business21:10 How To Win Moving ForwardCheck out our other awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifyBook your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What was your overall impression of the BFCM period this year? Q2 What is your strategy for the rest of the holiday shopping season 2024? Q3 Have you seen any trends in advertising or sales this year that have you excited or worried? If so, what and why? Q4 What is on your holiday wish list for Google Ads or Microsoft Ads? Q5 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.? Q6 What is on your holiday wish list for the PPC industry? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠

With Black Friday and Cyber Monday behind us, we're unpacking our results and looking at what went right, what went wrong and what lessons we learnt for this time next year. We talk about trends we're seeing this holiday shopping season, meta performance, navigating inventory challenges, tactical pivots to clear inventory and boost sales, and how we're transitioning into our holiday sales. Whether you crushed it or felt the pressure this BFCM, this debrief is here to help you refine your DTC marketing strategy for next year's Q4 and beyond. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Coping Mechanisms During BFCM 06:26 Insights from Black Friday to Cyber Monday 12:54 Consumer Behavior and Sales Trends 20:12 Evaluating Marketing Strategies and Performance 30:07 Testing and Adapting Offers for Future Success 33:37 Meta Advertising Strategies and Optimization 40:01 Inventory Management and Demand Generation 52:26 Holiday Sales Strategy and Funnel Clearing 01:00:28 Testing and UX Improvements for Sales Pages Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

Maximize your Black Friday and Cyber Monday sales with these effective strategies from our Meta Ads Account Managers, Nick Ewing and Jonathan Paquin. Learn how to prepare for BFCM, the important campaign types, effective ad and creative strategies, how to scale your budget, and the promotions to run alongside the biggest sale season of the year. Watch this video now.Related videos:

VIP List Ryan Martin and James King disect the numbers from Black Friday Cyber Monday, compare them against the US numbers and explain what that means for eCommerce businesses moving forward. We talk about metrics and ways to best utilise your data, to set you up for a big 2025. We look at the evolution of search, now that ChatGPT is becoming a go to for many of our peers, as their initial search engine, and why technical SEO is as important as it's ever been.

The tide is turning in the world of health and wellness as more people seek out natural, science-backed strategies to supercharge their energy, sharpen their cognitive function, and elevate their overall well-being. This paradigm shift creates a fertile ground for beta-hydroxybutyrate (BHB), the most powerful ingredient in the emerging metabolic optimization market. Pioneering research conducted by Dr. Dominic D'Agostino has demonstrated the potential of ketones as an optimal fuel source for high-performance individuals, including Navy SEALs and astronauts...02:02 Comparison of beta-hydroxybutyrate (BHB) salts and 1,3-butanediol, examining their distinct benefits, associated risks, and potential applications for health enhancement...08:01 The groundbreaking development of liquid BHB, a revolutionary advancement that eliminates the need for salts, enabling higher and more comfortable dosages...13:48 Distinct roles and functions of D and L isomers in ketones, challenging long-held beliefs and paving the way for personalized health solutions...19:12 How different isomeric configurations can be customized to meet specific health objectives, such as weight loss and cognitive enhancement.27:03 The critical role of BHB in enhancing mitochondrial function, reducing oxidative stress, and promoting cellular efficiency...32:55 Broader applications of BHB in areas such as brain health, longevity, and performance, moving beyond the confines of traditional ketogenic contexts...37:24 Use of ketones in sports and how combining glucose and BHB could revolutionize athletic performance...43:36 How BHB is utilized for recovery, particularly in the context of cycling, to reduce inflammation and enhance overnight healing...46:02 Practical aspects of ketone supplements, including convenient powder packets and ready-to-drink options designed for on-the-go consumption...47:11 Full show notes: https://bengreenfieldlife.com/podcast/bhbpodcast/ Episode Sponsors:  BON CHARGE: Go to boncharge.com/GREENFIELD and use coupon code GREENFIELD to save 15%. LVLUP Health: Head over to lvluphealth.com/BGL and use code BFCM for 20% off until December 9th. NADS: Use code BEN15 for 15% off your first order at nadsunder.com. Organifi Shilajit Gummies: Get them now for 20% off at organifi.com/Ben. Young Goose: Visit younggoose.com and use code BEN10 at checkout to enjoy a 10% discount on your first order.See omnystudio.com/listener for privacy information.

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BFCM broke RECORDS.  No, really: shoppers spent over 10% more than last year—that's $11 billion. And Nik's here to break down why, from new avenues like App Lovin to consumer tastes (spoiler: beauty brands didn't as well). The biggest commonality? Brands are prepared with optimal UX, email flows, and campaigns.  Plus, find out what the supplement sector and the Lemmy Holiday Shop are doing to change how you think about holiday sales, longevity, and more. How can you leverage giveaways and affiliate marketing? Visit motionapp.com or watch a demo of Motion here Don't forget to check out Nik's helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

12/4/24 - Episode 147Episode SummaryIn Episode 147 of the Shopify Solutions Podcast, recorded on Black Friday 2024, Scott Austin explores online Black Friday deals to extract valuable insights for e-commerce businesses. He begins by searching for "best gifts for holiday 2024," analyzing a Good Housekeeping article listing 28 recommended products. Using these items, he conducts targeted searches combining product names with terms like "Black Friday" or "Cyber Monday" to assess search results and consumer interest.Scott utilizes Google Ad Planner to evaluate the specificity of search queries, noting that highly specific ("long-tail") searches often show minimal search volume. He observes that broader terms, such as "Black Friday luggage deals," yield higher search volumes. Additionally, he finds that the term "deals" is more frequently searched than "sale," and "Black Friday" surpasses "Cyber Monday" in search popularity.The episode emphasizes the importance of selecting appropriate keywords for optimizing marketing campaigns, highlighting that word choice significantly impacts search visibility and consumer engagement. Scott's analysis offers practical guidance for e-commerce businesses aiming to enhance their Black Friday and Cyber Monday strategies through effective keyword utilization and understanding consumer search behaviors.Show Links Badgezilla - https://apps.shopify.com/badgezillaShow Notes & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-147-evaluating-black-friday-cyber-monday-efforts

We've made it through Black Friday and Cyber Monday. In this episode, Jon and Ryan discuss the benefits of taking a break post-BFCM.Check out the full episode to learn:Why prioritizing time away from the business is important.When during the business cycle it's most valuable to step back and think. Tips for making the most of your time away.If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

To get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024".In this episode of Content Briefly, we interviewed Eric Doty, Content Lead at Dock and Head of Community at Superpath, and discussed what he's up to, his content plans for 2025, the relaunch of Superpath Pro, and more.This episode is brought to you by our friends at Stacker. ************************Timestamps:00:00 Intro04:22 Who is Eric Doty?05:15 Dock's content program for 2025.08:19 SEO component at Dock.09:33 Eric's thoughts on SEO.13:48 Creating different content types for customer enablement.15:33 The lesson from a one-person team.19:51 What's coming for Dock in 2025?22:54 Repurposing podcast into newsletter.24:54 Back to basics.26:54 Virtual event fatigue.28:41 How does Eric optimize his time?30:54 Superpath Pro relaunch.33:19 Monthly 1:1 calls.34:51 Building an app for Superpath.36:16 Learn more about Eric and Dock and get in touch.36:54 Outro************************Useful Links:Website: https://www.dock.us/Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Great deals are happening online during Black Friday or Cyber Monday, but the BEST deals are actually happening during other parts of the year. We're taking you behind the scenes to see how sites like Slickdeals handle a surge of 10 million users—without missing a beat.In this episode, Chuck and Nick talk with Mike Lively, SVP of Engineering at Slickdeals, to uncover the strategies that keep online shopping experiences smooth during peak season. Discover the intense planning, testing, and troubleshooting that go into keeping one of the busiest deal sites running at full speed, even on Black Friday and Cyber Monday. Learn how the “Slickdeals Effect” impacts retailers and what it takes to deliver a seamless experience to millions of eager shoppers.In honor of Cyber Monday, we're re-sharing this conversation with Mike Lively, which was recorded last year—but the truths remain just as important today!Join us as we discuss:How retailers and eCommerce sites can get ready for holiday and seasonal shopping days, like Black Friday, Cyber Monday, and Amazon Prime Day. Ways to prevent third-party tags from causing costly performance issues and customer friction to ensure reliable user experiences.The value of ongoing testing and planning to convert more visitors and retain customers throughout the entire year. The significance of Core Web Vitals in optimizing website performance and user experiences.Want more tips and strategies to create frictionless user experiences? Subscribe to our newsletter!

Black Friday and Cyber Monday are prime opportunities to boost your sales and connect with customers. In this episode, we'll break down how to create a compelling BFCM offer that drives results without overcomplicating your marketing. From crafting the perfect discount to promoting it effectively, we've got you covered. Speaking of great deals, don't forget to take advantage of our 31% off sale at JimbosDetailing.com with code BFCM31.  My Favorite Detailing Products: https://jimbosdetailing.com/collections/best-sellers/products or on amazon - https://amzn.to/4edHuya  For more resources, visit JimboDetailing.com  SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/user/jbalaam?sub_confirmation=1  CONNECT WITH JIMBO: INSTAGRAM: https://www.instagram.com/jimbobalaam/ PODCAST: http://www.AutoDetailingPodcast.com FACEBOOK: http://www.Facebook.com/AutoDetailingPodcast or http://www.facebook.com/jimbo.balaam

In this episode of The DTC Insider podcast, Brian Roisentul discusses strategies for maximizing customer lifetime value after Black Friday and Cyber Monday. He emphasizes the importance of engaging both new customers and non-customers through targeted marketing efforts, community building, and personalized communication. The conversation highlights the need for brands to transition away from a Black Friday-centric approach and to plan for future e-commerce challenges. Here's a glimpse of what you'll learn: Maximizing customer lifetime value is crucial after Black Friday. Engage new customers with personalized communication. Community building can turn customers into brand advocates. Surveys can provide insights into customer motivations. Thanking customers can enhance brand loyalty. Replenishable reminders can encourage repeat purchases. Early access to sales can entice returning customers. Non-customers require different engagement strategies. Leveraging data can improve product recommendations. Planning for future e-commerce challenges is essential. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

According to market research analytics companies and retail industry trade groups, American consumers are forecasted to spend nearly a trillion dollars on holiday shopping this year.  Specifically, shoppers could spend around $1,778 each, up 8% from 2023, according to new data released by Deloitte. Meanwhile, holiday sales could grow an estimated 2.5-3.5% to reach $990 billion in sales from November 1 to December 31, up from $964.4 billion in 2023, according to the National Retail Federation.  However, how consumers will spend this money — and on what — has yet to be seen. In this special Thanksgiving crossover episode with sister publication Modern Retail, Glossy Beauty Podcast co-hosts Lexy Lebsack and Sara Spruch-Feiner are joined by Modern Retail editor-in-chief Cale Guthrie Weissman to discuss BFCM retail trends.  This includes the growing bifurcation between prestige and value shopping. For example, the new luxury experiential brick-and-mortar shops from Chanel, Dior, Laneige and Violet Grey fall in sharp contrast to the “crazy low prices” promised by Amazon's newest site, Haul. The site seeks to compete with low-price shopping on Temu, TikTok Shop and Alibaba.  The discussion also dives into current retail challenges, like abbreviated shipping times and the forthcoming return rush, as well as the concept of “chaos shopping,” all in today's episode.  The Modern Retail Podcast, hosted by Weissman and Gabi Barkho, senior reporter at Modern Retail, airs every Thursday.

Join Mari Wagner and holistic nutritionist Annika as they dive into the principles of pro-metabolic eating on the Ever Be Podcast. In this episode, Anika discusses her journey from battling eating disorders and endometriosis to discovering the benefits of a Christ-based, holistic approach to nutrition. Learn how to prioritize high-quality animal protein, filter tap water, and increase mineral intake to transform your overall health. The conversation also covers common wellness misconceptions, the importance of blood sugar regulation, and tips for beginners. Anika's insights offer practical, actionable steps to help you live a more vibrant, Christ-centered life.Annika's LinksAnnika's IG - @iamannikanicole1. How Canola Oil is made: https://www.youtube.com/watch?v=Cfk2IXlZdbI&t 2. Seed Oil Scout:3. Clearly Filtered water filter: use code GIFT for 20% off (BFCM promo)4. Wild and Well Fed Course: use code EVERBE50 for 50% off------Episode SponsorsHallow - hallow.com/mari and get 3 months free! Crunchi - crunchi.com/mariwagner - shop Crunchi's black friday sale!West Coast Catholic - Biggest sale of the year! Save up to 50% off sitewide Black Friday - Cyber Monday and make sure to sign up for our Email and Text Club to get exclusive access to deals! Click here to sign up!------Follow Along:Ever Be Podcast InstagramMari Wagner Instagram West Coast Catholic Instagram

If you're anything like me, you probably HATE hearing the phrase, “Something is better than nothing.”As a bit of a perfectionist, I usually focus on getting things done properly. But when you're neck-deep in the chaos of Black Friday, Cyber Monday, and Christmas campaigns, this mindset can hold you back. So, if you're scrambling to get everything together right now, let's keep it simple. I'm here to give you a straightforward system to get back on track. Execute this plan, get through this season, and then—mark my words—book a call with me at NoSalesBS.com for January. You're way too busy to think long-term right now, but next year, let's make sure you're not stuck in this same frantic cycle. Make a List and Prioritize RuthlesslyWrite down every task you think you need to complete. Then, tackle it in order of importance. Be honest with yourself—if something isn't a deal-breaker, scratch it off. Your list doesn't need to be exhaustive; it needs to be manageable. Use the 80/20 RulePerfectionism has no place here. Focus your energy on the 20% of tasks that will drive 80% of your results. Whether it's your ad copy, campaign visuals, or email sequences, avoid obsessing over minor details. Get it done, not perfect. Proofread with Fresh EyesYou're running on fumes, so it's easy to overlook mistakes. Have someone else proofread your work. It could be a teammate or even your 12-year-old kid—it doesn't matter, as long as they'll catch glaring errors. If no one's available, proofread it yourself backward, word by word. Trust me, this works. Remember: Done is better than perfect - Your campaigns might not look flawless, but your customers need to hear from you—now. If they've forgotten about you since their last purchase, this is your chance to get back on their radar. Even an imperfect campaign is better than silence. So, take a breath, execute the plan, and remember: Something is always better than nothing. And don't forget—when January hits, let's talk. Together, we'll make sure next year's holiday season runs like a well-oiled machine.

Black Friday Biohacking Deals: Must-Have Discounts on Wellness, Tech, and Self-Care   Notes Ready to hack your wellness routine and save big this Black Friday?  I'm sharing my ultimate list of top biohacking, skincare, and wellness products with exclusive deals you don't want to miss.  From my fertility optimization program to cutting-edge anti-aging supplements and EMF-blocking tools, there's something here for everyone!   I TALK ABOUT:  05:00 - My Baby Steps Program: 50% off ($199 instead of $399) 10:30 - Forest Spa Finland: 15% off and free shipping (use code: FREESHIP) 12:20 - Qualia: Buy one, get one free on all products, additional Cyber Monday discounts of up to 80% (code: BIOHACKINGBRITTANY) 15:50 - Fatty15: 90-day Supply Subscription for $99.95, annual Supply for $379.95 (Cyber Monday), 25% off subscriptions starting November 28th 19:00 - Leela Quantum Tech: 25% off all products, or 35% off when paying with cryptocurrency (code: BLACKFRIDAY) 21:30 - HigherDose: 20% off sitewide (use code: BFCM), and a free hydration kit for orders over $500 24:30 - Filter Optix: 20% off one pair, 25% off two pairs, or 30% off three pairs; Extra 5% off with code: BIOHACKINGBRITTANY 27:00 - OneSkin: Up to $100 off on tiered spending, plus 15% off first purchases with code: BIOHACKINGBRITTANY 29:00 - Wellnesse: 20% off sitewide, or 25% off orders over $100 30:30 - LeiaMoon: 25% off the seat, organic herbs, and the New Moon Calendar Journal 33:00 - HypoAir: Extra 10% off Black Friday prices with code: BIOHACKINGBRITTANY 34:20 - TinyHealth: $50 off memberships, extra $20 off with code: BIOHACKINGBRITTANY 37:00 - Siphox: $150 off purchases of $300 or more; Code: BFBIOHACKINGBRITTANY   RESOURCES: Optimize your preconception health by joining my Baby Steps Course today!   Optimize your preconception health and fertility through my free hormone balancing, fertility boosting chocolate recipe! Download it now! My Amazon storefront LET'S CONNECT: Instagram, TikTok, Facebook Shop my favorite health products Listen on Spotify, Apple Podcasts, YouTube Music

00:00 Introduction 06:13 Black Friday Week: Strategies and Expectations 09:12 The Dynamics of Wholesale vs. E-commerce 12:04 The Importance of Communication and Forecasting 14:58 Managing Fulfillment and Operations Effectively 18:10 The Role of Roadshows in Brand Awareness 21:02 The Debate on All-in-One Solutions in E-commerce 35:20 Navigating Forecasting Challenges 37:41 Crisis Management: Nightmares in Business 41:02 Cash Flow Management in Wholesale 44:20 De-risking Your Business 50:30 Leveraging Data for Business Growth 52:54 Balancing Growth and Sustainability 54:09 Community and Support in E-commerce 01:00:24 Final Tips for a Successful Q4 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

Happy Black Friday week everyone! In today's episode we are diving in on the day-to-day tactics and operations our teams will be using this weekend to optimize performance during one of the most crucial sales periods of the year - Black Friday and Cyber Monday. We're discuss the shift from pre-sale planning to sale operations, covering our real-time data analysis plans, ad spend and budget allocation, our marketing mix during this time, the cadence of our BFCM newsletters, handling inventory challenges, how we react if things don't go as planned and much more. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 03:01 Navigating Black Friday Sales 08:55 Intra-Sale Operations and Strategies 14:59 Budget Adjustments and Inventory Management 18:14 Evaluating Ad Spend Efficiency 21:08 Incrementality Measurement in Marketing 23:50 Channel Mix and Budget Allocation 27:01 Upper Funnel Strategies and Influencer Marketing 39:22 The Importance of Cross-Channel Measurement 40:29 Team Operations During Peak Seasons 43:47 Email and SMS Strategies for Cyber Weekend 48:28 Adapting Tactics During BFCM 56:23 Adjusting Offers and Inventory Management 01:01:55 Learning from Misses and Failures Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Related episode: E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing https://open.spotify.com/episode/4JMC1QszKyrnKkOT9PHk1E?si=434d203eba3f4d02 Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

In this special holiday edition of the podcast, I share all my best tips, strategies and hacks to navigate this holiday season while still supporting your blood sugar, insulin, hormones, and circadian rhythm! This doesn't necessarily mean "say no to every drop of sugar!" I hope you find this episode helpful and I truly hope you have a beautiful holiday season!!

Sarah brings a new study to the game while Nate contemplates his whole post-BFCM pricing strategy on this episode of Brain Driven Brands!   Tweet: https://x.com/SarahLevinger/status/1851323798064075259 Source:https://app.sciencesays.com/p/pick-your-price-boosts-sales   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what's working in the e-commerce and digital ad space.✅ Learn more about the Foxwell Founders Community [affiliate link]It's hosted by Edwin Hermawan, Owner of Snappic and Tristram Dyer, CEO of Webtopia. Together they meet with entrepreneurs and innovators from with-in the Foxwell Founders Membership to share on trending topics and ideas that are moving the e-commerce and media buying community forward.In this episode, Andrew Foxwell sits down post-Founders meet-up with Edwin and Tris to talk through his thoughts about Q4/BFCM along with a few trends he's seeing in the media buying community.The guys share some of their favorite learnings from the Founders meet-up held in Amsterdam on August 29, 2024. They move on to discussing BFCM offers and the value of having the right offer for success. (IE 20% off might not cut it this year).They round out the episode with a few hot takes and while Andrew doesn't quite call them "X (Twitter) beefs" he shares on what might be truly holding the community back when it comes to learning and growing in the DTC space.

In this episode, Lucy Davis, who recently became a BPN athlete, discusses her journey as a hybrid athlete, the importance of setting challenging goals, and the satisfaction that comes from the struggle rather than the achievement itself. Lucy also opens up about her experience with imposter syndrome and how she's learning to combat it by setting both performance and personal goals. The conversation revolves around the evolving mission of BPN and its focus on creating an inspiring training environment, culminating in an exciting preview of upcoming challenges and the importance of living life passionately. Chapters 00:00 The Struggle and Satisfaction of Achieving Goals 01:06 Welcome Back, Lucy Davis! 01:33 The New BPN HQ and Human Performance Lab 04:20 Becoming a BPN Athlete 06:21 The Evolution of BPN and Aligning with Values 10:57 Performance Goals vs. Aesthetic Goals 17:15 The Speed Project Experience 21:49 Overcoming Challenges and Embracing Gratitude 24:47 Curiosity and Courage: The Power of Tattoos 28:34 Taking Action on Curiosity 36:10 The Power of Belief and Perseverance 37:38 Training for a Sub-Three Marathon 39:28 Mindset and Race Day Preparation 44:48 Overcoming Imposter Syndrome 51:38 Finding Happiness and Setting Goals 01:01:43 The Importance of Passion 01:12:19 Embracing Change and Living Fully BPN ANNUAL BLACK FRIDAY 2024 SALE FAQs - NOVEMBER 12-14: https://www.bareperformancenutrition.com/pages/black-friday-sale?utm_source=Klaviyo&utm_medium=email&utm_campaign=BFCM%20-%20Details%20%2801JC3XRDH8280B0KTZQKNKNE7J%29&_kx=mtDHVhNMXUpohDPXN8x7dA.WXXxWk Strength, endurance, and wellness supplements to fuel your performance. SAVE 10% at BPN Supps: https://bit.ly/nickbare10audio Follow: IG: instagram.com/nickbarefitness/ YT: youtube.com/@nickbarefitness Keep up with Lucy: IG: instagram.com/lucydavis_fit/ YT: https://www.youtube.com/@LucyDavisFit

Forget about getting lost in strategy - this month is all about execution and quick wins. In today's episode I'm focusing on refining your abandoned cart flow to cut through the noise and drive conversions when competition is fierce - aka the upcoming BFCM season! I'll share essential tweaks to make your emails stand out and urge customers back to complete their purchases, the three emails you need in your abandon cart flow, and how to best optimise for Black Friday. NEW! Free ON DEMAND Masterclass for eComm Business Owners! 4 Steps To Grow Your Online Store Sales To $10k Months (without paying for ads) $10k months can happen faster than you think when you have a clear and simple marketing roadmap!  Watch the training now: https://lisabyrne.com.au/workshop Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. See omnystudio.com/listener for privacy information.

Want to know exactly what to post this Black Friday? Tired of scrambling for content ideas when big sales roll around? I sit down with Michelle Gifford, the social media strategist who's cracked the code on exactly what to post to make your Black Friday and Cyber Monday sales pop. In this episode, Michelle lays out her no-guesswork plan that takes you from attracting new eyes to getting that final sale—without overwhelming your audience. Here's a sneak peek of what you'll learn: Michelle's exact “Black Friday Blueprint”: A complete breakdown of which posts to share each day, with email templates, SMS drafts, and more to save you time and maximize engagement. The 3-phase content strategy: Learn the ideal post ratios to captivate, engage, and convert—from now through Cyber Monday! Secrets to connect authentically with your audience so they're eager for your posts (even the promotional ones)! A strategy for every type of post: We're covering everything from Stories to Reels, so you're prepped to show up everywhere your customers are. If you're ready to finally feel in control of your social strategy for the busiest sales season, this is the episode for you. Get ready to boost your sales and make every post count! Ps - want to grab Michelle's Blueprint? You can do so here.   --------   Leveraging Social Media for Black Friday and Cyber Monday 0:02 Evolution of Social Media Platforms 4:44 Using Instagram for Sales and Engagement 7:04 Content Strategy for Black Friday and Cyber Monday 10:20 Posting Frequency and Content Types 17:14 Maintaining Engagement Post-Black Friday 26:06 The Role of the Face of the Brand 30:53 Leveraging User-Generated Content and Influencer Marketing 35:09 The Content Cup and Final Thoughts 38:03   Full article: https://salenaknight.com/your-black-friday-social-media-strategy-michelle-gifford/

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

First up today, we're checking in on Cody's recent product drop and talking about some of the tactics and thinking behind the success of the drop so far, and then we get into Q4 production and what we're working on right now to get ready for the biggest time of the year and ensure a successful BFCM. We also get into our first MOperators Hotline question so stay tuned for that. If you'd like to submit your question or current DTC challenge for a chance for it to be discussed on the show, click this link to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 11:27 Jones Road Beauty's New Product Launch 27:04 Preparing for BFCM: Strategies and Insights 38:31 Inventory Management and Marketing Collaboration 42:46 Product Launch Strategies and Team Dynamics 47:23 Innovative Approaches for Black Friday Campaigns 52:33 Direct Mail and Retention Strategies 56:41 Web UX and Team Collaboration 01:01:11 Service-Based Business Marketing Insights Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI. ⁠⁠⁠https://www.prescientai.com/operators Richpanel. ⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

Send us a textInnovate your gifting strategy by offering influencers incentives based on post impressions using tools like Refundnel. This ensures your investment translates into measurable visibility.In this episode, Jordan West gats into the essential tools to dominate your Black Friday sales strategy with a focus on influencer seeding and gifting. We're diving into practical, strategic approaches for maximizing your influencer collaborations without breaking the bank. Discover the innovative ways to utilize Social Snowball's AI platform for influencer identification, Refunnel's groundbreaking pay-per-impression incentive, and effective gifting strategies.Listen and learn in this episode!Key takeaways from this episode:Influencer Seeding and Gifting Strategy: Jordan explains the importance of influencer seeding and gifting as a strategy to enhance reach and engagement, especially during events like Black Friday.Challenges with Influencer Gifting: Acknowledges that a common issue with influencer gifting is that many influencers do not post the gifts they receive.Influencer Selection Tools: Introduces tools like Social Snowball and Join Brands. Social Snowball's AI-powered tool is highly recommended for identifying suitable influencers for gifting and seeding.Gifting Strategy and TikTok Shop: Emphasizes a strategy involving influencers purchasing products from TikTok shop, with the option to reimburse them later to stimulate revenue on the platform.Innovative Use of Refundnel: Explains how Refundnel gamifies influencer engagement by offering a pay per impression incentive, boosting influencer motivation and resulting in higher post visibility.Seamless Workflow with Refundnel: Refundnel's direct checkout integration with Shopify simplifies the process of sending out gifts by automatically creating a gifting order.Post-Engagement Follow-up: Encourages follow-up with influencers to invite them into ongoing affiliate partnerships and offering better incentives based on their performance.Gamification of Influencer Engagement: Suggests creating a competitive atmosphere among influencers with gamified incentives for achieving high sales or engagement numbers.Use of Communication Platforms: Recommends using platforms like WhatsApp or Discord to manage and engage influencer groups effectively.Recommended Tools/Apps:Refunnel: https://www.refunnel.com/ Joinbrands: https://joinbrands.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy. Learn more here: Particl

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​ In this episode of Chew on CRO, Ned and Ash discuss strategies for Black Friday Cyber Monday (BFCM) 2024, focusing on customer segmentation and discounting strategies. They argue that brands should discount less and focus more on scarcity tactics to maximize profit during BFCM.

► Attend Our "Best Black Friday Ever” Workshop HereThis episode is PART 1 of our ultimate 2024 BFCM ecommerce playbook. We have to lay the foundation for the best Q4 ever.. and in order to do that we have to have a great offer and a great website. So Josh breaks down 10 offer structures we like to use, how we increase our website conversion rate, and recommended tools for increasing your AOV. If you like this content and want to see examples of everything, get access to our email/social/ad templates, and build your own personalized plan with us… We're hosting a 3-hour “Best Black Friday Ever” workshop on November 7!Recommended Tools In This Episode:► MonsterCart► Essential Countdown Timer -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting ⁠⁠morestaffing.co/af⁠⁠. Create funnels the same way you create ads with FERMAT by visiting ⁠fermatcommerce.com/af⁠. Get the best media buying training on the Internet + a free coaching call with an experienced manual bid media buyer when you sign up for ADmission at ⁠www.youradmission.co/andrew-faris-podcast // FOLLOW UP WITH ANDREW Follow Andrew on X: ⁠@andrewjfaris⁠ Email Andrew at podcast@ajfgrowth.com Work with Andrew at ⁠ajfgrowth.com

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast. Today we're previewing the newest podcast on the DTC Podcast Network, Pilothouse's Jordon Gordon hosting the WORLD'S BEST EMAIL AND RETENTION PODCAST! Subscribe to TWBERP here: https://podcasters.spotify.com/pod/show/twberp/episodes/Ep-2-BFCM-Email-Strategies--What-Works-and-What-Doesnt--TWBERP-e2pheu2 Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year. In this episode, we explore why consistency is your best friend when crafting Black Friday emails, and why saying “40% off” for the sixth time isn't just okay—it's essential. Discover: How to segment your audience for maximum impact The surprising truth about customer purchase behavior during BFCM Why SMS is a game-changer for inbox competition Tips to turn your Black Friday buyers into loyal repeat customers Timestamps: 00:00 - Introduction to the world's best email and retention podcast 02:00 - Optimizing Black Friday email messaging strategies 04:15 - Insights on customer purchase behavior during Black Friday 06:30 - Importance of SMS for inbox competition during Black Friday 09:00 - Segmentation strategies for maximizing Black Friday results 12:00 - Turning Black Friday buyers into repeat customers Hashtags: #EmailMarketing #RetentionStrategies #BlackFridayMarketing #SMSMarketing #CustomerSegmentation #EcommerceTips #DTCGrowth #DigitalMarketing #CustomerRetention #CyberMondaySales Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

As we head into October and execute on Q4, we're also setting our sights on 2025. In today's episode, we're talking about how we're planning for the upcoming year - we discuss each of our approaches, the delineation of strategies versus tactics, delegating and communicating ownership to the team, knowing what to focus on and when to pivot and much more. We also touch on Q4 and review how Hexclad and Ridge's sweepstakes have gone and how this plays into expectations for BFCM. 00:00 Introduction 18:47 Sweepstakes Performance and Learnings 26:48 Post-Sweepstakes Analysis and Future Strategies 28:43 The Impact of Sweepstakes on Conversion Rates 33:22 Upper Funnel Investment and Media Mix Modeling 35:31 Planning for 2025: Balancing Q4 Execution and Future Goals 40:41 The Importance of Strategy vs. Tactics in Business 52:06 Empowering Teams: Delegation and Accountability in Strategy 58:29 Understanding Competing Strategies in Business 01:01:14 Aligning Marketing and Finance for Success 01:04:30 Navigating Tactics and Strategies Effectively 01:07:51 Balancing Revenue Growth and Brand Equity 01:10:38 The Importance of Constraints in Strategy 01:12:56 Iterative Approaches to Strategy Execution 01:15:34 Communicating Strategies Clearly to Teams 01:18:54 Learning from Strategy Failures 01:21:47 Continuous Improvement and Efficiency in Operations MOperators Hotline: To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion.⁠⁠⁠ https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads ⁠⁠⁠Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

  GET READY FOR BLACK FRIDAY! In this episode, Sarah and Nate walk through Original Grain's BFCM strategy, we stress about the fact that we have 9 days less of advertising time this year, and walk through how the consumers see Black Friday (and how your brand can prep for the best sale ever.)   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

On today's episode, we reveal the one psychology tactic that could completely change your BFCM results, Nat talks about what you should be testing if your product has an AOV above $50, and producer Scotty explains how Zappos/Amazon is responsible for messing up the consumer perspective…   Source: https://tips.ariyh.com/p/dont-give-free-shipping-give-coupons   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

In today's episode we are introducing the MOperators Hotline!! We're answering some of your questions and sharing our advice on your growth and marketing questions, queries and challenges. We cover how to set targets in the lead up to BFCM to fill the funnel, what to be spending on marketing as a percentage of revenue, strategies to boost rolling reach, what to focus on when moving into DTC from Amazon, and lots more. To be in with a chance to have yours used on the show, click the link below to apply: MOPERATORS HOTLINE 00:00 Introduction 02:56 Ad Creative Strategies for Black Friday 05:47 Exploring New Analytics Tools 09:00 Innovative Advertising Channels 11:49 Setting Expectations for BFCM Spend 17:59 Understanding Marketing Spend as a Percentage of Revenue 20:54 Building a DTC Business from Amazon 34:47 Creative Diversity and Audience Engagement Sean's sensitivity table: https://x.com/SeanEcom/status/1707573084243513700 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

In this week's episode of Amazon Week, we explore the latest innovations that are set to change the game for Amazon sellers in 2024. From Amazon's introduction of AI assistant Amelia for independent sellers to the launch of the Veeqo Profit Analyzer, we break down how these tools can streamline your operations and boost your profits.We'll also discuss Amazon's partnership with PayPal, the extended BFCM sale, and key insights to prepare for Q4. Plus, we're diving deep into Amazon's enhanced advertising strategies, such as the new Rufus AI ad placements, and why audience-driven content is more important than ever.Whether you're looking to optimize your campaigns, leverage AI tools, or make the most of upcoming sales events, this episode is packed with actionable insights to keep you ahead of the curve.Tune in now, and don't miss out on the strategies that could make a real impact on your Amazon business.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

Negative Keyword for PMAX, YouTube Communities & More | Marketing O'Clock Episode 349 This Week on Marketing O'Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week. Thank you Optmyzr for sponsoring this week's show. Get a free trial of Optmyzr and get ready for BFCM. Learn More https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/