Podcasts about bfcm

You can go to my link https://aura.com/hammer to try 14 days for free. That's enough time for Aura to start scrubbing your personal info off these data broker sites, automatically #sponsored Sheeesssss *THE WORST* - I even tried to make a budget in the post-show, but she made me fully crash out. So much so that I had to call in a special guest... Papa Gut... Watch here: ➡️ https://bit.ly/chpostshow

Subscribe to DTC Newsletter - https://dtcnews.link/signupJacob and Jocelyn from the Pilothouse Meta team break down what actually moved the needle for Meta advertisers this Black Friday/Cyber Monday. The biggest unlock? Being scrappy. The brands that crushed it weren't over-optimized, they were just fast. Fast to tweak offers. Fast to drop weird creative. Fast to kill what wasn't working.For DTC marketers managing Meta ads during promo periods.Why classic percentage-off offers still worked bestWhat BOGO and free shipping offers actually drove performanceHow scrappy creative (think stick figures and UGC) outperformed polished adsWhy lighter audience exclusions won this yearWhich account structures flopped and what replaced themWho this is for: Growth leads, ad buyers, DTC founders gearing up for Q1What to steal:Shift back to shorter promo windows and preserve spend for tentpole daysRun weird, low-fi creative without abandoning your personasUse lighter exclusions to let Meta optimize delivery more freelyTimestamps00:00 Black Friday performance trends and buying intent02:00 Why brands with flexible offers won04:00 Creative pivots and scrappy content outperforming polished ads06:00 Best offers of the season and what actually moved customers08:00 Millennial-targeted creative and why variety mattered10:00 Meta delivery updates and lighter exclusion strategies12:00 Dayparting, lifetime budgets and what stopped working14:00 Post-click learnings and which landing pages converted16:00 Emerging channels like AppLovin and Pinterest18:00 How top brands are approaching post-BFCM and holiday scalingHashtags#DTC #MetaAds #BFCM2025 #EcommerceMarketing #CreativeStrategy #PerformanceMarketing #PaidSocial #AppLovin #PinterestAds #BlackFridayInsights #CyberMondayMarketing #DigitalAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF565Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Black Friday & Cyber Monday results for Amazon, Walmart, and TikTok, plus the rise of livestream selling, and Amazon's biggest seller fee cuts ever!

Takeaways:Preparar ofertas y campañas con anticipación es crucial para el Buen Fin.Usar anuncios probados y directos maximiza la efectividad de las campañas.Ajustar el presupuesto según el rendimiento diario es esencial para el éxito.WhatsApp ofrece tasas de apertura y clics más altas que el correo electrónico.La segmentación adecuada de audiencias maximiza el impacto de las campañas.Revi se integra con Shopify para facilitar la gestión de campañas de marketing.Las campañas pequeñas pueden ser muy efectivas, especialmente con recordatorios.La personalización de mensajes es clave para que parezcan más personales y efectivos.Chapters:00:00 - Introducción al Buen Fin03:00 - Estrategias de Anuncios06:00 - Uso de WhatsApp para Marketing09:00 - Segmentación de Audiencias12:00 - Integración de Shopify y Revie15:00 - Errores Comunes y Consejos18:00 - Impacto de las Campañas Pequeñas21:00 - Flujos Automatizados24:00 - Importancia de la Personalización27:00 - Limitaciones Técnicas y Soluciones  Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

Subscribe to DTC Newsletter - https://dtcnews.link/signupEric sits down with Anthony DelPizzo, Director of Product Marketing at Triple Whale, to unpack what actually happened across $2.9B in tracked revenue and $607M in ad spend. This episode is your shortcut to what worked, what didn't, and what's next.Black Friday/Cyber Monday 2025 is in the books — and Triple Whale tracked every click, conversion, and creative that moved the needle.View the Report: triplewhale.comWhat's inside:Why new customers made up 48% of BFCM revenue — and what that means for retention nowTikTok's surge: ROAS up 28%, CPMs down 30% — here's why brands shiftedGoogle and Meta platform breakdown: who won, who lost, and who overchargedWhat Triple Whale's real-time BFCM Live dashboard revealed in secondsHow Mobi AI became the virtual teammate nearly 50,000 brands relied on mid-saleIf you're a DTC marketer, growth lead, media buyer, retention strategists, or anyone planning for 2026 Q4, this episode is a must listen.Timestamps00:00 BFCM early surge and overall sales performance02:00 New vs returning customer trends and major revenue drivers04:00 Rising ad costs and platform efficiency shifts06:00 TikTok, AppLovin and alternative channels gaining traction08:00 Email and SMS insights from post-purchase data10:00 Meta and Google cost changes and ROAS movement12:00 Diversification and placement performance on major platforms14:00 Category winners and unit economics16:00 Shopify outage and real-time data advantages18:00 How brands used Moby AI for BFCM decision-making20:00 Top lessons for brands heading into 2026Hashtags#DTC #TripleWhale #BFCM2025 #EcommerceMarketing #DigitalAdvertising #MetaAds #GoogleAds #TikTokAds #Attribution #MarketingData #AIForMarketing #MobyAI #Shopify #PerformanceMarketing #OmnichannelMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

BFCM isn't a weekend anymore, it's an algorithm.  And the brands winning big aren't the ones shouting the loudest. They're the ones sequencing offers, stacking attention, and exploiting the channels nobody else is even looking at.Growth consultant and fractional CMO Simon Wool joins Nik to break down what really happened during Black Friday and Cyber Monday and why the biggest winners were the ones spending smart, not spending more. Simon shares real data from brands doing $10M–$20M+ and explains:> Why early November sales spike, then completely flatline until the 20th> The offer strategy that tripled Black Friday revenue for multiple brands> How to structure email + SMS (and why most brands STILL under-send)If you're scaling, testing new channels, or want a clearer path to profitable BFCM growth, this episode is for you. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠⁠⁠⁠instant.one/limited⁠ Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Black Friday naysayers have been predicting its demise for years, but Adyen's Holly Worst has data proving the shopping holiday is far from dead—it's gone global. From Denmark's 6.1X surge to America's mobile wallet awakening, this year's numbers tell a story of transformation, not decline. The real shift? How we pay, when we shop, and why contactless finally caught on in the US.The Retail Super Bowl Delivered, AgainKey takeaways:Black Friday generated $43B globally with 837M transactions across Adyen's platformUS contactless payments jumped 23% YOY and mobile wallet usage doubled to 30%Denmark saw a 6.1X increase in transaction volume on Black Friday, and Spain 4.5X—Black Friday is officially a global phenomenonPeak shopping hit at 1 pm in-store and noon online (digestion first, deals second)46% of US consumers abandon checkout without their preferred payment methodAssociated Links:Check out Adyen's BFCM data hereSee our full recap of BFCM resultsCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As the BFCM dust settles, it's time to plan for Q4 and 2026. We're offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11's data suite to help you maximize profits with Meta ads.Claim your Creative Diversification Package at: https://www.tiereleven.com/cd Record Black Friday sales don't mean anything if you shredded your margins to get there. In this episode, we reveal the hidden metrics behind a profitable BFCM, from average order value segmentation to subscription velocity and discount impact. Lauren shares the three buyer groups you must analyze to understand whether you actually grew or silently lost money. You'll also learn what to do right now to turn BFCM buyers into profitable repeat customers in Q4 and beyond. In This Episode:- Black Friday success myths- How to measure Black Friday success- Creating a profitable seasonal offer- Segmenting and retargeting your BFCM buyers- Selling to Costco vs. Walmart buyers- Preparing offers for Q4 and 2026 Mentioned in the Episode:Marketing Performance Indicators Checklist: https://perpetualtraffic.com/mpi/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:https://www.activecampaign.com/Next Insurance

Just because BFCM is over doesn't mean the holiday shopping season is. In fact, over HALF of holiday shoppers still have gifts to buy. So if you're already winding down your promos and marketing... pump the brakes, my friend. There is STILL time to make more money this season—and this episode is your game plan. I'm walking you through 5 powerful strategies to capture those last-minute buyers and keep the revenue rolling in well past Christmas. Whether you're running solo or have a full team, there are ideas in here you can implement TODAY to bring in more sales. Think specialized email campaigns, cross-sells, gift card promos, and tapping into your local market. We're getting scrappy and strategic to finish Q4 strong. Listen in and get the motivation and tactics you need to keep showing up and selling. There's still so much potential left in this season.   What We'll Cover: The one thing you MUST do, even if you ignore everything else How to increase AOV without discounting Smart email strategies to drive repeat buys How to attract last-minute shoppers Creative ways to promote gift cards What to do AFTER Christmas to keep making sales   _______   Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast   _______ Full Episode Show Notes http://ecommercebadassery.com/355   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

If you're heading into the holidays feeling drained or unfocused, this episode is your reset button. Before the year ends, I'm sharing my personal health gift guide—the real tools and rituals I use to support my brain, boost my energy, and improve my sleep. I walk you through the five pillars I rely on: mitochondrial support circadian rhythm, environment and light hygiene lymphatic drainage for clearer thinking sleep optimization blood work From red light therapy and blue-light–blocking tools to electrolytes, creatine, nontoxic cookware, and the blood work I swear by—these are the science-backed wellness picks I'm gifting to myself and the people I love. Let's head into the new year feeling stronger, clearer, and truly supported. *** Subscribe to The Neuro Experience for more conversations at the intersection of brain science and performance. I'm committed to bringing you evidence-based insights that you can apply to your own health journey. *** A huge thank you to my sponsors for supporting this episode. Check them out and enjoy exclusive discounts: Boncharge: Red Light Face Mask for 25% off sitewide - no code needed. Head to https://boncharge.com/products/red-light-face-mask?rfsn=8835559.ace3e64 Time-line: Save 30% on your Longevity Routine today! This sale ends 12/1 so head to https://www.timeline.com/promotions/bfcm-nutrition?utm_source=neuroexperience&utm_medium=Newsletter&utm_campaign=BFCM&utm_term=TOF&utm_content=Nutrition for 30% off. *** Products mentioned: Brain Code: https://go.neuroathletics.com.au/brain-code Urolithin a: https://www.timeline.com/partners/neuro-athletics Happy Light: https://a.co/d/ePBIExx Boncharge light bulbs: https://boncharge.com/products/full-spectrum-light-bulb Boncharge blue light blocking glasses: Boncharge Blue Light Blocking glasses Boncharge red light panel: https://boncharge.com/products/demi-red-light-device EightSleep: https://www.eightsleep.com/product/pod-cover/ Supplements: Myo-inositol L-theanine GABA Magnesium L-threonate Vibration plate: https://a.co/d/gBsVZ0Z Hyperice Normatec Boots: https://hyperice.com/products/normatec-3-legs/ Creatine: https://puori.com/neuro Cookware: https://Carawayhome.com/neuro Blood work: https://functionhealth.com/louisa I'm Louisa Nicola — clinical neurophysiologist — Alzheimer's prevention specialist — founder of Neuro Athletics. My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention. If you're committed to optimizing your brain — reducing Alzheimer's risk — and staying mentally sharp for life, you're in the right place. Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0 Instagram: https://www.instagram.com/louisanicola_/ Twitter : https://twitter.com/louisanicola_ Topics discussed: 00:00 – Holiday Message & Why Brain Span Matters 01:44 – The Five Pillars of My Wellness Rituals 03:23 – Mitochondrial Health 101 (Foundational Tools) 05:09 – Urolithin A & How I Support Mitochondria 07:44 – Light, Circadian Rhythm & Brain Performance 09:34 – My Night Ritual: Melatonin & Blue Light Blocking 13:25 – Why I Use Red Light & Infrared Therapy Daily 15:41 – Sleep Rituals for Deep Recovery 17:52 – Lymphatic Drainage for Brain Fog & Alzheimer's Risk 19:45 – Creatine for Energy & Sleep Deprivation Support 20:47 – Micro Habits: Hydration, Breathwork & Training 22:52 – Non-Toxic Cooking: Why I Switched to Caraway 23:35 – Bloodwork Every Four Months (My #1 Health Gift) 24:07 – Final Thoughts & Holiday Wishes Learn more about your ad choices. Visit megaphone.fm/adchoices

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Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Nik Sharma (founder of Sharma Brands) returns to the pod to dig into how DTC brands should be thinking right now: simple, tested offers for Black Friday/Cyber Week, and how to turn those one‑time buyers into repeat customers.For DTC operators scaling from ~$50 M to $500 M:What makes a Black Friday offer work (hint: simple, tested, clear).Why retention after the sale is your leverage — and how to bake it into flows, creative and post‑purchase experience.The internal creative strategist role: why brands who won the recent platform updates had strong in‑house creative ideation, not just an agency doing the work.The “two‑layer strategy” to ads: first who, then why — and how that applies to landing pages, creatives and funnels.Why many brands still get tracking/events wrong on landing pages and why that kills scale.Who this is for: Founders, growth leads and performance marketers in DTC brands who are heading into Q4 and want to both hit a big seasonal number and build playbooks for 2025.What to steal:A plain‑text thank‑you email from the founder that goes out post‑purchase (low cost, high emotional return).Structure your Black Friday/Cyber Week offer now: test ahead, keep it simple, and communicate what's included vs not.Build the “creative strategist” role internally: someone whose job is crafting hooks, angles and formats for your brand (not just delegating to the agency).Timestamps00:00 Retention mindset after Black Friday02:00 Building simple and effective BFCM offers04:00 Why most Black Friday customers don't return06:00 Creative strategy and the Andromeda update08:00 Why brands need an internal creative strategist10:00 Going deeper on avatars and buyer psychology12:00 Marpipe and the importance of better DPAs14:00 Rethinking top-of-funnel in 202516:00 Cutting through the noise with creators and TikTok18:00 Pharmacy trends, GLP-1s, peptides, and affiliates20:00 Supplements, problem-solution marketing, and AI prompts22:00 How Nik uses AI for reporting and creative inputs24:00 Sharma Brands acquisition and team evolution26:00 Sleep optimization and Q4 habits28:00 Landing page fundamentals and data accuracyHashtags#dtcpodcast #niksharma #sharmabrands #ecommercegrowth #bfcm2025 #blackfridaystrategy #d2cpodcast #directtoconsumer #marketingstrategy #facebookads #retentionmarketing #creativestrategy #andromeda #paidmedia #landingpages #marpipe #tiktokmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

https://www.ketobrick.com/pages/savage-bfcm-bundle What's going on, y'all — today's episode is all about Thanksgiving week, staying dialed in when everyone else is drifting, and unveiling the biggest bundle we've ever put together for Black Friday without actually discounting the bricks or cheapening what we stand for.Greg and I kick things off talking about Thanksgiving plans, farm life, the new pigs, and Maverick roaming around the shop. Training updates, dentist visits, a little Ozark, and a whole lot of day-to-day real-life stuff woven in like always.From there we dive into the real headline: the new Nootropic Tallow Brick, a collaboration with Keto Brains — full serving of their nootropic creamer built right into every brick: Alpha GPC, L-theanine, Lion's Mane fruiting body, heirloom MCT powder — the works. Smoother flavor, better texture, subtle fruitiness from the whey protein. Orders are already flying.Then we unpack the Black Friday dilemma — how to stay true to our values, avoid discount-culture, keep quality sacred, and still stay relevant when the entire world is trained to shop this week. The answer?Spend $500+ at KetoBrick.com and you're getting:All your bricks, at the highest discount levelLifetime access to the Savage System course (normally $799–$800)A premium Live Savage cooler bag ($200 value) packed with your orderEarly exposure to all the new gear dropping soon — natural-fiber apparel, jump ropes, water bottles, backpacks, all the non-endocrine-disrupting lifestyle upgrades we've been working onNo discounts. No gimmicks. Just stacking massive value and introducing people to all three pillars of the business — nutrition, education, and gear — in one shot.We also talk about why waiting for January 1st is nonsense, how this bundle gives you zero excuses moving into the new year, and how the affiliate discounts inside the course alone pay for the entire $500 order ten times over.After that, we pivot to Worlds — who won, who looked sharp, how Eddie crushed it — and then wrap with a rundown of pig chaos, electric fences, fried turkeys (including tallow-fried turkey tips), and the annual reminder that you don't have to drift into mindless holiday eating just because everyone else is.Greg Mahler is also a lifetime natural bodybuilder, and can be followed on Instagram. https://www.instagram.com/ketogreg80/Register For My FREE Masterclass: https://www.ketobodybuilding.com/registration-2Get Keto Brick: https://www.ketobrick.com/Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQ

I know exactly where you're at right now. We're in the thick of Black Friday promos – or as I like to call it, the 'beautiful chaos' portion of the retail calendar. Your ads are running, your inbox is overflowing, your inventory is moving, and you're probably surviving on caffeine and pure adrenaline.   I also know that this period isn't just physically exhausting – it's emotionally exhausting too. There's this rollercoaster that happens during BFCM. You swing between moments of 'oh my goodness, the sales are coming in!' to 'why did that ad suddenly stop performing?' to 'I haven't eaten lunch and it's 4pm.'   So to help you through, I'm going to share 2 really easy and practical things you can do right now to maintain your energy levels and focus throughout this crazy busy time and through to the end of the year.   AND I'm sharing 5 marketing tips you can start thinking about now to help prevent your sales from dropping off a cliff after Black Friday ends – something that so often happens after a sale event.    Think of this episode as me being your cheer squad, your pit crew and your Mum all-in-one!      Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube  

Subscribe to DTC Newsletter - https://dtcnews.link/signupJocelyn from Pilothouse breaks down how their team stays aggressive, adapts fast, and helps clients scale efficiently—even on the actual day of Black Friday.For media buyers and growth teams optimizing in real-time...What to do when your CPMs and CACs spike day-ofWhy legacy evergreen might outperform your BFCM creativeThe one Canva trick Jocelyn uses to refresh high-cost ads fastWhat Rebuy is and how it helped one brand double YoY revenueHow Pilothouse pushes Meta's algorithm before it catches trend shiftsWho this is for: DTC brands, marketers, and performance teams deep in BFCM trench warfareWhat to steal:Canva border hack to make organic product shots pop for BFCMSimplify site UX: static banners, one clear offer, above-the-fold CTADon't trust one dashboard—use the data triangle: Shopify, Meta, Triple WhaleTimestamps00:00 Black Friday PPC shifts and customer acquisition02:05 Scrappy creatives that cut CPMs and boost conversions04:20 Top of funnel focus and new customer strategies06:30 Website optimizations to increase conversion rate today08:50 How one brand hit 100 percent year over year growth11:10 Dealing with delayed attribution and platform discrepancies13:15 How Rebuy boosts AOV and top line revenue15:20 Guiding the algorithm and deep audience persona testing17:35 Wellness category trends and emerging demo shifts18:55 Healthier on-platform metrics through segmentationHashtags#dtcpodcast #blackfridaymarketing #ecommercetips #pilothouse #metaads #googleads #paidmedia #shopifybrands #rebuy #conversionrateoptimization #ecomstrategy #digitalmarketingtips Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF563Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

>>Read the best BFCM Deals that are "wicked smart approved" (save 10-50% on the best training aids/gadgets in golf). The first lesson in my first book, Wicked Smart Golf, is simple: have an attitude of gratitude. We are lucky to play golf, have the money, time, and resources to make it happen.  In this annual Thanksgiving episode, I'll share what I'm grateful for this year while giving some wicked smart tips to help you dial in your mindset, fitness routines, and golf game.  I'm beyond grateful for every listener on the show, thanks for the endless support! WICKED SMART GOLF Recommended Products Think Like a Pro with DECADE Golf: The #1 course management system to think like a pro (use code WICKEDSMART to save 20%). Speed Train With Rypstick: The #1 speed trainer to add 10+ yards in 40 days or less (use code WICKEDSMART to save 20%)  Master Mobility & Flexibility with Golf Forever: The best way to work on your golf fitness at home or the gym, with easy to follow plans & app (use code "WICKEDSMART" to save 15%).  Use HackMotion for Better Ballstriking: The best wrist trainer in golf and become your swing coach (use code WICKEDSMART to save 5% on your investment).  Wicked Smart Golf Academy To Lower Your HDCP Fast: The FASTEST way to play consistent golf.  Practice Like a Pro With Wicked Smart Golf Practice Formula: 75+ Practice plans and a 90-minute masterclass to practice like a pro.   Also, don't forget to connect on social media: Follow on TikTok Follow on Instagram   Subscribe on YouTube Read or listen to Wicked Smart Golf on Amazon or Audible (ideal for beginner to intermediate golfers who want 111 ways to play better without swing changes.  Read or listen to Wicked Smart Golf II on Amazon or Audible (perfect for golfers looking to break 80 consistently).  Read or listen to Wicked Smart Golf III on Amazon or Audible (best for players wanting to dominate competitive events).

The annual Black Friday Cyber Monday weekend is regularly bookmarked on marketers' calendars as one of the biggest sales opportunities of the year, but with 2025's edition coinciding with tax increases from the UK Labour Government's latest budget and increasing levels of "sales fatigue" among Brits, are consumers going to be willing to spend?On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to talk about Black Friday 2025, and why retailers' fears over whether or not shoppers will respond to their advertising is not the biggest talking point of the upcoming event, positing that a much bigger trend is looming over the weekend – AI-fuelled shopping. With AI agents such as Amazon's Rufus now at consumers' disposal, we are about to see an early litmus test for the AI-era of commerce. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ How are brands feeling ahead of BFCM 2025? (2:15) Is AI about to uproot everything we know about shopping? (8:19)Are marketers losing the freedom to experiment? (15:22)~ Further reading ~ OpenAI introduces shopping research within ChatGPTAlmost half of consumers 'trust AI summaries without clicking'Black Friday Cyber Monday weekend set to deliver £9.52bn for retailers Hosted on Acast. See acast.com/privacy for more information.

In this powerful conversation, Karen Martel interviews blood sugar expert Danielle Hamilton about one of the most common yet misunderstood midlife symptoms: waking up at 2–4AM and being unable to fall back asleep.If you've been told your nighttime wakeups are “just hormones,” “just stress,” or “just insomnia,” this episode will be a game-changer.Dani breaks down: • why midlife women suddenly struggle with late-night blood sugar crashes • the difference between true hypoglycemia and metabolic hypoglycemia • how insulin, leptin, cortisol, and light exposure shape your overnight blood sugar • why keto helped you… until it didn't • how seasonal eating, fat/carb balance, and circadian biology affect sleep • the emotional + nervous system patterns common in people with hypoglycemia • why band-aids (snacks, progesterone, supplements) help temporarily but not long-term • the surprising role of histamine, stress addiction, and mitochondrial overload • what to do during the day to fix what's happening at nightThis is one of the most comprehensive, compassionate explanations you will ever hear about nighttime wakeups, and why the “eat a snack before bed” advice is only a short-term fix.Want to Join the next Cohort of Blood Sugar Mastery? Book a Call with Dani HERECheck out Timeline here and save 30% with code DANIHEALTHMake sure to check out this link to Fullscript.com to get your lifetime 10% discount on my Supplement Store! (Plus, get an extra 10% Nov 27-Dec 3, 2025 during their BFCM sale!)STAY IN TOUCH WITH ME:

Running behind on your Black Friday–Cyber Monday prep? Nik breaks down his entire last-minute BFCM checklist (the same one he uses with top ecom brands) so you can tighten up your site, email, paid media, social, and ops before the biggest shopping week of the year.From testing every CTA and auto-apply link, to optimizing mobile layouts, updating your promos, prepping CX macros, scaling retargeting, giving affiliates what they need, and avoiding common discount-logic disasters, this is your rapid-fire guide to executing a flawless BFCM.Whether you're listening on the go or scrambling between tasks, Nik gives you actionable steps you can implement today to maximize revenue and minimize surprises.Perfect for: founders, marketers, operators, and anyone running an ecom brand during the holiday season. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠⁠⁠instant.one/limited⁠ Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

On this episode of Brain Driven Brands, Sarah and Nate dig into what actually helps most during BFCM week: simplifying your work, limiting decisions, touching grass (literally), planning something fun, rewarding yourself for non-revenue wins, and keeping alcohol out of the mix until the storm passes. It's the conversation everyone in DTC needs during the wildest season of the year and the reminder that none of us are doing this alone.

Black Friday / Cyber Monday is coming fast, and a lot of makers I talk to are thinking the same thing: “Why not automate the whole thing? AI can write...

11 - Explore opportunities after the Black Friday and Cyber Monday rush. 

The back and forth continues in the Celeste Rivas Hernandez investigation. An LAPD official is pushing back on a claim that the 14-year-old's body was frozen and decapitated, but in a new twist, the LA County Medical Examiner's office has confirmed a court-ordered security hold, sealing all information about her death. What does the security hold mean for the investigation, and does this suggest the cause and manner of death have already been determined? Jesse Weber breaks down the latest with coroner Dr. Naida Rutherford.PLEASE SUPPORT THE SHOW: Use code SIDEBAR20 to get a 20% OFF discount directly on Plaud products in the links below. This is the biggest discount of the year—save on your BFCM shopping now! @PlaudAI- Plaud Website: https://bit.ly/4ohxpFe- Plaud Amazon: https://amzn.to/4lG76aO#blackFriday #BFCM #PlaudHOST:Jesse Weber: https://twitter.com/jessecordweberLAW&CRIME SIDEBAR PRODUCTION:YouTube Management - Bobby SzokeVideo Editing - Michael Deininger, Christina O'Shea, Alex Ciccarone, & Jay CruzScript Writing & Producing - Savannah Williamson & Juliana BattagliaGuest Booking - Alyssa Fisher & Diane KayeSocial Media Management - Vanessa BeinSTAY UP-TO-DATE WITH THE LAW&CRIME NETWORK:Watch Law&Crime Network on YouTubeTV: https://bit.ly/3td2e3yWhere To Watch Law&Crime Network: https://bit.ly/3akxLK5Sign Up For Law&Crime's Daily Newsletter: https://bit.ly/LawandCrimeNewsletterRead Fascinating Articles From Law&Crime Network: https://bit.ly/3td2IqoLAW&CRIME NETWORK SOCIAL MEDIA:Instagram: https://www.instagram.com/lawandcrime/Twitter: https://twitter.com/LawCrimeNetworkFacebook: https://www.facebook.com/lawandcrimeTwitch: https://www.twitch.tv/lawandcrimenetworkTikTok: https://www.tiktok.com/@lawandcrimeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As we head into the final days before Cyber Five, this episode is all about going from daily pacing to true intraday pacing - the level of granularity operators need when every hour can swing the entire BFCM weekend. We break down how we monitor hourly revenue and ad spend across Meta, Google, and more using tools like Northbeam and Supermetrics, and how we make real-time adjustments when projections drift off target.We also get into the messy but essential stuff: how inventory, merchandising, and media-mix strategy shape bid caps, channel budgets, and how aggressively you can push during Cyber Five, including the constant tradeoff brands face between maximizing contribution margin dollars and maintaining efficiency. The hosts share real examples of scaling (and protecting efficiency), running holdout tests, understanding incremental lift, and avoiding the overspend horror stories that can tank a weekend.To wrap up, we talk through team etiquette during BFCM-who's “on,” how to handle PTO, how the paid teams coordinate in hourly and bi-hourly check-ins, and what it takes operationally to keep a brand performing during the most high-pressure stretch of the year.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:10:52 - Intraday Revenue Pacing00:24:39 - Cyber 5 Scale-Up Tests00:39:07 - Bid Caps and Budget Strategies00:52:10 - Channel Spend Forecasting01:02:50 - Scaling Mid-Funnel CampaignsPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we're running this year including the moves that matter and the ones we're intentionally avoiding. If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you. What You’ll Learn Strategies to maximize your Black Friday deals How to avoid sacrificing your margins How to not cheapen your brand over the holidays […] The post 616: The Black Friday Playbook We're Using This Year appeared first on MyWifeQuitHerJob.com.

► Get 50% Off Onboarding And A Gift of $500 Value By Joining The Max Prohits Mentorship This WeekJosh and Dylan give a 12 step checklist every ecommerce business should complete before BFCM hits. Some are small, and some are big but all of them will make a huge difference for your BFCM sale. BFCM Checklist: Reset Your Ads Manager Before Scheduling BFCM AdsAdd A Backup Payment Method For MetaRemove Campaign/Scaling Automation Budget CeilingsAutomatic Sitewide Discount or Strike Out All PricesShow Offer Countdown In Banner Of All PagesTest Tools, Carts, Integrations, And Mobile Site PerformanceEnsure Emails Are Optimized For MobileTurn Off Automations/Welcome PopUp That May Conflict With SaleTurn Off Smart Sending and Don't "Skip Profiles" in SendingMonitor Spend Pacing and Revenue 3x Per Day (Or even Hourly)Check Stock Levels If You Manage Your Own InventoryVerify Your Credit Card Limits -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

There are major new developments in the Celeste Rivas Hernandez death investigation. Reports allege the teenage girl's body, found in the trunk of a Tesla registered to singer D4vd, was frozen, dismembered, and decapitated. Now, a potential second suspect who may have helped with the body's disposal has been identified. Law&Crime's Jesse Weber and former police commander Mike King break down the shocking new details and what they mean for the investigation into the singer.PLEASE SUPPORT THE SHOW: Use code SIDEBAR20 to get a 20% OFF discount directly on Plaud products in the links below. This is the biggest discount of the year—save on your BFCM shopping now! @PlaudAI- Plaud Website: https://bit.ly/4ohxpFe- Plaud Amazon: https://amzn.to/4lG76aO#blackFriday #BFCM #PlaudHOST:Jesse Weber: https://twitter.com/jessecordweberLAW&CRIME SIDEBAR PRODUCTION:YouTube Management - Bobby SzokeVideo Editing - Michael Deininger, Christina O'Shea, Alex Ciccarone, & Jay CruzScript Writing & Producing - Savannah Williamson & Juliana BattagliaGuest Booking - Alyssa Fisher & Diane KayeSocial Media Management - Vanessa BeinSTAY UP-TO-DATE WITH THE LAW&CRIME NETWORK:Watch Law&Crime Network on YouTubeTV: https://bit.ly/3td2e3yWhere To Watch Law&Crime Network: https://bit.ly/3akxLK5Sign Up For Law&Crime's Daily Newsletter: https://bit.ly/LawandCrimeNewsletterRead Fascinating Articles From Law&Crime Network: https://bit.ly/3td2IqoLAW&CRIME NETWORK SOCIAL MEDIA:Instagram: https://www.instagram.com/lawandcrime/Twitter: https://twitter.com/LawCrimeNetworkFacebook: https://www.facebook.com/lawandcrimeTwitch: https://www.twitch.tv/lawandcrimenetworkTikTok: https://www.tiktok.com/@lawandcrimeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Two arrests have been made in the shooting death of former WWE NXT star Knuckles Madsen, whose real name is Kevin Nikel. His ex-wife, Amanda Penny, and her new boyfriend, Michael Hogue, are accused of plotting together to kill him. Law&Crime's Jesse Weber breaks down the two wildly competing narratives, as well as the charges and possibility of bail with victim's rights lawyer John Phillips.PLEASE SUPPORT THE SHOW: Use code SIDEBAR20 to get a 20% OFF discount directly on Plaud products in the links below. This is the biggest discount of the year—save on your BFCM shopping now! @PlaudAI- Plaud Website: https://bit.ly/4ohxpFe- Plaud Amazon: https://amzn.to/4lG76aO#blackFriday #BFCM #PlaudHOST:Jesse Weber: https://twitter.com/jessecordweberLAW&CRIME SIDEBAR PRODUCTION:YouTube Management - Bobby SzokeVideo Editing - Michael Deininger, Christina O'Shea, Alex Ciccarone, & Jay CruzScript Writing & Producing - Savannah Williamson & Juliana BattagliaGuest Booking - Alyssa Fisher & Diane KayeSocial Media Management - Vanessa BeinSTAY UP-TO-DATE WITH THE LAW&CRIME NETWORK:Watch Law&Crime Network on YouTubeTV: https://bit.ly/3td2e3yWhere To Watch Law&Crime Network: https://bit.ly/3akxLK5Sign Up For Law&Crime's Daily Newsletter: https://bit.ly/LawandCrimeNewsletterRead Fascinating Articles From Law&Crime Network: https://bit.ly/3td2IqoLAW&CRIME NETWORK SOCIAL MEDIA:Instagram: https://www.instagram.com/lawandcrime/Twitter: https://twitter.com/LawCrimeNetworkFacebook: https://www.facebook.com/lawandcrimeTwitch: https://www.twitch.tv/lawandcrimenetworkTikTok: https://www.tiktok.com/@lawandcrimeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you run the kind of premium brand that either does not participate in Black Friday, or does so differently to the mass-market brands running huge discount promos and turning Black Friday into Black Month…. Then I bet your November started slower than you expected… Maybe not disastrously slow, but quieter than you'd like… Meanwhile, your inbox is absolutely exploding with promotional emails. 50% off. 60% off. "Our biggest sale ever!"... You might be starting to think that maybe you should have gone harder. Maybe you should have started your promotions earlier. Maybe you should have offered bigger discounts.  If this is you, I need you to know something: that FOMO you're feeling? It's lying to you. Yes, your sales might seem quieter than the discount circus happening around you. Yes, it feels uncomfortable watching all that activity whilst your own metrics look comparatively... modest. Yes, you might be wondering if you should just cave and offer 40% off everything. But the numbers tell a very different story. In this episode, I'm going to explain why your quieter November might actually be the smartest strategic move you could make. And importantly, I'm also going to give you some practical tips on HOW to get your marketing messaging to cut through all that noise and connect with the right customers, so that you convert profitable sales that lead to more lucrative customer lifetime values.   Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk     Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube  

Black Friday / Cyber Monday is the busiest and most competitive shopping moment of the year, but most brands still make the same mistakes. In this episode, Justin breaks down what to do (and what not to do) during the T12 period, Amazon's “Turkey 12” lead up to deal week. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode, Dani breaks down why morning light - yes, simply going outside at or just before sunrise - is the first and most important step in improving your blood sugar, hormones, metabolism, and sleep.If you've heard Dani talk about “the sunrise thing” but haven't implemented it yet… this episode will finally help it click. You'll learn what happens inside your body when sunrise light hits your eyes and skin, why artificial blue light derails your hormones, and how a simple shift in your morning routine can massively improve energy, cravings, insulin sensitivity, thyroid function, and sleep quality.Dani also shares client wins, real-life examples, troubleshooting tips for busy mornings, and a step-by-step guide to building your own sunrise routine - even if you have kids, work early, or live in a cloudy climate.What You'll LearnWhat your circadian rhythm actually is — and why it controls everythingWhy sunrise light is a unique signal your brain can't get from any other light sourceHow morning light stabilizes cortisol, blood sugar, and insulinHow sunrise supports thyroid hormones, leptin signaling, and metabolic flexibilityWhy artificial blue light first thing in the morning causes blood sugar spikesHow sunrise builds melatonin in the mitochondria (not just the pineal gland)Why good sleep actually starts in the morningHow to build a realistic sunrise routine — without perfectionismWhat to do if you wake up before sunrise, work early, or can't get outsideThe best apps to track sunrise, UV, and circadian light cyclesWhy sunrise is “God's medicine” and one of the simplest healing tools we haveMake sure to check out this link to Fullscript.com to get your lifetime 10% discount on my Supplement Store! (Plus, get an extra 10% Nov 27-Dec 3, 2025 during their BFCM sale!)Join Blood Sugar Mastery and save 50% off with code BLACKFRIDAY! STAY IN TOUCH WITH ME:You can find me:On Instagram @daniellehamiltonhealth On Facebook at Danielle Hamilton Health.My website is daniellehamiltonhealth.com (scroll down to sign up for my Newsletter!)On my YouTube Channel (make sure you subscribe!)Thank you for subscribing, rating, reviewing, sharing and reposting the show! I appreciate each and every one of you!

What if the real key for CPG brands right now isn't ads or influencers…but mastering TikTok Shop before everyone else catches up? Nik sits down with Zain Ali of Zainith Agency to break down how he's helping 20+ consumer brands scale through social shopping, and why TikTok Shop has become the fastest growth channel in the entire industry. Zain shares the real data on hit rates, how the TikTok algorithm actually learns, and why the brands winning today aren't the ones with the best creative, but the ones flooding the platform with volume. They get into:> Why TikTok Shop is a pure momentum game (and how to trigger it)> What makes a product truly “TikTok native”> The sampling + affiliate strategy behind every seven-figure shop> How TikTok virality boosts Amazon ranks and retail sell-through This episode is for any founder who wants to win on TikTok Shop, beat competitors to the algorithm, and turn social shopping into a multi-channel growth engine. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠⁠instant.one/limited⁠ Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Today, I bring on my mentee Tarun Kamath of Arcady Media to decode the truth about email and SMS retention, what works, what ruins your deliverability, and what most brands get wrong by default. From pop ups that actually convert to pre BFCM warm ups, customer preference centers, and why Q5 is a goldmine, this episode is a masterclass in relationship driven marketing. 

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In this episode, Josh breaks down our exact Meta Ad campaign structures, what to expect, how to budget, and how to create the right ads–as well as some additional considerations. If you'd like to get access to our BFCM Meta Ads Kit, click here. (Ad setting cheat sheets, when to scale/kill things, our brand's BFCM ad/email examples, and our BFCM Live Tracker.)-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Black Friday and Cyber Monday can feel overwhelming, especially for small business owners juggling marketing, sales, and day-to-day operations. In this episode, Laura breaks down simple, stress-free ways to prepare for the biggest shopping weekend of the year. From setting intentional goals to warming up your audience and planning your content, these tips will help you show up confidently and create offers that feel good for both you and your customers.If you want a calm, clear approach to BFCM that doesn't rely on pressure or manipulative tactics, this one's for you.In This Episode, You'll Learn:Why setting the right goals makes everything else easierHow to create offers your audience actually wantsWhat to do now to warm up your email listThe simple tweaks that make your website more BFCM-readyHow to plan content without burning outThe overlooked steps that reduce stress during the sale(…and a few reminders to protect your energy along the way.)Resources & Links:✨ Black Friday Marketing Kit — Your plug-and-play toolkit for planning, promoting, and selling ethically this Black Friday. Includes email templates, social captions, offer ideas, and your full prep checklist. Grab it here: BLACK FRIDAY MARKETING KIT

In this special holiday edition of the podcast, I share all my best tips, strategies and hacks to navigate this holiday season while still supporting your blood sugar, insulin, hormones, and circadian rhythm! This doesn't necessarily mean "say no to every drop of sugar!" I hope you find this episode helpful and I truly hope you have a beautiful holiday season!!

What if the secret to building a billion-dollar CPG brand isn't ads or influencers…but distribution? Nik sits down with Gulshan Kumar, CEO and Co-founder of Swishables, to break down how he turned a boring category like mouthwash into a confidence business. Gulshan shares how to find white space in crowded markets, build a brand moat before copycats show up, and scale through channels nobody else is looking at.  They get into: > How to think distribution-first instead of DTC-only > Why real scalability comes from where you sell, not what you sell > Turning a basic product into an emotional outcome people crave> How to win in retail without burning money > The metric founders should obsess over instead of ROAS This episode is a blueprint for founders who actually want to build a CPG business that scales, lasts, and makes consumers feel something. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠instant.one/limited⁠ Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Send us a textLearn how to prepare your ecommerce store for Black Friday and Cyber Monday with real strategies that improve results. This video covers conversion fixes, mobile readiness, personalization, site speed, and holiday offers. Plan ahead, update your website, and maximize every visitor's potential during Q4 peak sales.Dominate holiday sales with the Q4 Playbook every top brand is using right now: https://bit.ly/4nPZQcCWant expert eyes on your store before BFCM? Let a strategist show you exactly what to fix now: https://bit.ly/4oAnmLP#BlackFridaySales #EcommerceStrategy #BFCMMarketing #HolidaySalesTipsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Stop wasting ad dollars, grab the PPC guide that actually brings in customers: https://bit.ly/4p6eSfbPlan your biggest year yet, get the 2025 Ecommerce Playbook today: https://bit.ly/4o7CjnHDon't wait for a site crash, download the Amazon Crisis Kit before it's too late: https://bit.ly/487nX1xTimestamps00:00 - How BFCM Impacts Ecommerce Growth  01:07 - Why You Need to Start Planning Now  01:42 - Segmenting Your Audience for Better Ads  02:33 - Site Speed Fixes That Improve Conversions  04:51 - Why Mobile Optimization Matters Most  07:28 - Homepage Tips to Boost BFCM Traffic  09:00 - Product Page Conversion Fixes That Work  10:25 - Bundle Offers and Personalization Tactics  13:07 - Top Performing Discount Strategies for BFCM  15:20 - Running Strong Email & SMS Campaigns  17:57 - What To Do After Black Friday Ends  19:19 - First Action To Take After This Training  20:54 - Design & Site Updates for More Conversions  23:20 - How To Keep Sales Momentum After BFCM  26:14 - Simple Design Tricks That Drive Sales  28:26 - Final Thoughts + How To Get Store Support----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Your Black Friday and Cyber Monday Playbook: How Apparel Brands Can Win Without Slashing Prices BFCM (Black Friday Cyber Monday) doesn't have to mean burning your margins or chasing discount chaos. This episode of The Business of Apparel gives you a smarter, more profitable path. Today, Rachel talks about creating a sustainable, profitable strategy for Black Friday and Cyber Monday. Whether you're stocked and ready or still catching up, this playbook is your essential guide, ranging from inventory planning to messaging, email workflows, gift guides, and post-sale engagement strategies. We also cover what to do if you're choosing not to participate in BFCM and how to own that narrative with integrity and positivity. This isn't about doing what everyone else is doing. It's about doing what works for your brand. In this episode, you'll hear: - BFCM logistics & inventory planning - Alternatives to deep discounting - Crafting intentional messaging & policies - Email marketing and automation ideas - Gift guides, style guides, and bundling - Planning now for next year's success - Navigating BFCM if you opt out   Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com/the-board We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

What if the secret to scaling your brand wasn't your ads, but the speed of your design process? In this solo episode, Nik pulls back the curtain on one of the biggest competitive moats in DTC: building high-converting landing pages fast. He unpacks how the most successful brands (from Hint Water to today's fastest-growing supplement and apparel companies) win not by spending more, but by testing faster, designing smarter, and iterating relentlessly. Nik walks through the five essential questions every page must answer: “What is it?”, “Why does it exist?”, “How will it benefit me?”, “How fast do I get it?”, “Why should I trust this brand?” He also shares the lessons he learned building Sharma Brands, why most designers fail at conversion design, and how speed in testing, feedback loops, and UX clarity can turn a good brand into a category leader. If you're a marketer, founder, or designer trying to figure out how to make your website sell instead of just looking pretty, this is your guide. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Nov. 15 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠instant.one/limited⁠ Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Most brands focus on what works in November. Smart brands plan for what happens in January. In Part 2 of our Black Friday Growth Series, Jim Huffman shares the strategic lens every DTC operator should adopt before running another BFCM campaign.Following up on the tactical BFCM episode, Jim goes deeper — exploring the downstream effects of your Q4 strategy and how to win long-term. He covers what separates high-ROI brands from revenue-chasers, how to evaluate customer acquisition quality during peak season, and how to balance margin, brand, and lifetime value when everyone else is just trying to “make noise.” This isn't about bigger discounts. It's about smarter growth.TOPICS DISCUSSED IN TODAY'S EPISODEThe biggest mistake brands make during BFCMHow to set Q4 goals that don't backfire in Q1Why who you acquire in Q4 matters more than how manyOffers that build loyalty vs offers that attract deal-chasersHow to use BFCM for email growth and long-term leverageThe mindset shift that separates pro operators from seasonal brandsResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterThe Shopify Growth School Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

BFCM is basically tomorrow in marketing time - that's how it feels, right? The clock's ticking, inboxes are about to explode, and you might be thinking, "Am I even ready for this?" Before panic sets in, take a breath. This episode is your quick hit of clarity before the chaos: a last-minute checklist to steady the nerves and drive more revenue.

Discover the best Black Friday Cyber Monday strategies from 13 successful founders. Get actionable tips on sales, inventory, marketing, and more for 2025. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

AI isn't coming, it's already here. And if it's not driving 25% of your brand's revenue, you're already behind. Nik sits down with Liam Millward, founder and CEO of Instant, the platform powering the next generation of AI-driven email and retention marketing. Liam started Instant at 17, went head-to-head with Shopify, and pivoted into a billion-dollar problem: brands wasting time on email marketing that barely moves the needle. Now, Instant's AI writes, designs, and personalizes every email—no two shoppers ever get the same message twice. Liam breaks down how Instant became one of the fastest-growing AI tools in eCommerce, the difference between generative and agentic AI, and why most brands are still treating AI like a toy instead of a team member. If you're a founder, marketer, or operator trying to figure out where AI actually fits in your business, this is your roadmap. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Oct 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠instant.one/limited⁠ Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Today's show:Australia has accused Microsoft of employing a dark pattern… Hear why Jason says these kinds of sneaky tactics aren't usually worth it.It's a brand-new Monday TWiST and it's PACKED with news. In addition to Australia's allegations against MSFT, we're looking at Chinese drone fails and wondering how live experiences will change in the age of AI.PLUS has Tesla finally “solved” FSD after years of promises? Does it matter that so much of Mercor's revenue goes back out to contractors? Do Chinese LLMs have a major advantage when it comes to the stock market over Western counterparts? Why Jason avoids overseas deals when he doesn't speak the language or know the culture. And much more!Timestamps:(00:03:44) Fall is here! And Jason is already looking ahead to “BFCM” and the holiday season.(00:07:13) We're bringing back the TWiSTies and a Prediction 2026 show(00:07:33) People are using AI to create fake receipts for fraudulent invoices!(10:00) Pipedrive - Bring clarity and control to your sales process with Pipedrive, the #1 CRM for small and medium sized businesses. Supercharge your sales today. Start with a 30-day free trial at pipedrive.com/twist.(00:14:23) It's earnings week for Meta AND Alphabet AND Microsoft AND AMAZON!(00:19:55) What happened with the disastrous Chinese drone and fireworks show?(20:00) Monarch - Thanks to our partner, Monarch! Try the app and get 50% off your first year by visiting monarchmoney.com/twist.(00:27:37) Why Jason thinks live experiences are going to get much bigger and more impressive in the age of AI(00:29:34) Why Tesla is training FSD on synthetic data now… Has FSD finally been “solved”?(30:00) AWS Activate - AWS Activate helps startups bring their ideas to life. Apply to AWS Activate today to learn more. Visit https://www.aws.amazon.com/startups/credits(00:45:10) What's going on with these new Sequoia funds? Jason unpacks the strategy…(00:50:50) Jason doesn't like to invest overseas unless he speaks the language and knows the culture(00:51:11) Jason's thoughts on the controversy surrounding Sequoia partner Shaun Maguire's comments(00:58:34) Mercor pays out 60-70% of its toppling revenue to contractors… does this MATTER?(01:06:14) Do Chinese LLMs have a major advantage when it comes to investing? (Humans are now betting on all this on PolyMarket)(01:09:45) Australia alleges that Microsoft is employing a dark pattern… why Jason says that's a problem.Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpFollow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisThank you to our partners:AWS Activate - AWS Activate helps startups bring their ideas to life. Apply to AWS Activate today to learn more. Visit https://www.aws.amazon.com/startups/creditsMonarch Money - Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com/TWISTPipedrive - Bring clarity and control to your sales process with Pipedrive, the #1 CRM for small and medium sized businesses. Supercharge your sales today. Start with a 30-day free trial at pipedrive.com/twist.Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarlandCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.comSubscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916

Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the three-week framework 8-figure brands use to win Q4. If you're planning to send a couple emails on Cyber Monday and call it done, this episode will make you rethink everything.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSFilip Pejic on X: https://x.com/BallinFilBedford Marketing: https://www.bedfordmarketing.co/The Paper Boy Newsletter: https://thepaperboy.beehiiv.com/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

10 - Black Friday and Cyber Monday are near. This episode gives you clear strategies to increase Average Order Value during the biggest sales season.