EntmtMktg: Confidential features our conversations discussing the ins and outs of entertainment marketing. Podcast topics range from the basics of product placement to brand strategy to our experiences in the business. Join us to learn a bit about how brands can best navigate the entertainment space and why content creators should not run away from brand partners, but embrace them. If you have any questions or want us to cover a topic, don't be shy, please let us know.
This week we discuss our entertainment at the grocery store.
This week we discuss Van's influence on entertainment and pop culture.
Give us a B! This week we discuss the Bond franchise and Betty White... and other B things.
The gang returns after a pandemic pause. In the kick off episode, we discuss the entertainment struggles of Peloton.
This week we discuss the disappointment and sneak attack of the New Coke Zero.
This week we recap two very different series. Daphne has crowned Coors Banquet as her favorite placement ever.
This week we run down the good and bad of Bond branding.
This week we discuss the 25 top on screen Presidents.List referenced: https://www.yardbarker.com/entertainment/articles/the_25_best_presidents_from_film_and_tv/s1__30109601#slide_24
This week our producer Eric is in the hot seat. We can't wait to hear how he ended up working in the brand & entertainment space.
Working in entertainment is glamorous they say. This week Daphne and Craig discuss taking entertainment marketing on the road.
This week we chat about brands in Town & Country's list of "The Patriotic Movies You Should Watch on the Fourth of July."
We are joined by special guests David Murphy and James Box from EntSight to further discuss why brands shouldn't fear horror movies.
Continuing our discussion on the history of horror. We finally get to modern horror from the past 30 years.
The duo discuss the history of horror films and why brands shouldn't avoid this genre. Topics include German Filmmaker roots, classic monsters & horror franchises and where the genre is today.
This week we chat about the folks behind the scenes of entertainment marketing. Topics include an overview of the players involved, how brand and production players work together, metaphors and Craig liking baked goods.
We have a special guest with us to discuss talent and brands. Today we welcome talent expert, Candice Tab, and wish her a happy birthday!
Even with the best laid plans, entertainment marketing doesn't always go as planned.
This week we discuss the brands in some of our favorite Tom Cruise films. Topics include Risky Business, Top Gun, Daphne's love of Tom and brand trends in his films.
This week we discuss the brands in some of our favorite John Hughes films.
Daphne takes a backseat, while Craig and Eric talk brands and the gaming space. Topics include the different types of brand integrations in gaming, consoles and types of games. We also want to wish Eric a happy birthday!
Today we discuss brands that are stepping up and stepping down to the challenge of Covid-19. Topics include Ford, HEB and Bill Gates.
Craig is in the hot-seat when Daphne interviews him about what inspired his love of entertainment.
We have two special guests with us to discuss what they do in their free time. Topics include Max & Harvey, social media influencers, Duran Duran, Legos and JIF peanut butter.
Today we discuss the Covid-19 lock-down and what we are watching to stay sane. Topics include Animal Crossing, the best of the 80s, pedicure fail and Grease.
We have a special guest with us to discuss entertainment events and brands. Topics include the entertainment event calendar, Frye Festival and the Oscars.
This week we explain how the various areas of entertainment marketing come together. Topics include film partnerships, The Hunger Games, Matt Damon or Matt Dillon.
This week we dive into the difference between product placement and brand integration. Other topics include The Love Boat, sneaky product placement, why entertainment marketing agencies matter, greeking logos and why productions should embrace brands.
We kickoff the podcast by introducing the team and entertainment marketing. Topics include Broken Lizard, Charlie's Angels, a message for young content creators, Matt Dillon and where the podcast will go in the future.