EntmtMktg: Confidential

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EntmtMktg: Confidential features our conversations discussing the ins and outs of entertainment marketing. Podcast topics range from the basics of product placement to brand strategy to our experiences in the business. Join us to learn a bit about how brands can best navigate the entertainment space and why content creators should not run away from brand partners, but embrace them. If you have any questions or want us to cover a topic, don't be shy, please let us know.

EntmtMktg: Confidential


    • Mar 26, 2022 LATEST EPISODE
    • monthly NEW EPISODES
    • 39m AVG DURATION
    • 28 EPISODES


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    Latest episodes from EntmtMktg: Confidential

    Grocery Store Fun

    Play Episode Listen Later Mar 26, 2022 24:55


    This week we discuss our entertainment at the grocery store.

    Vans = Eternally Cool

    Play Episode Listen Later Mar 26, 2022 34:04


    This week we discuss Van's influence on entertainment and pop culture.

    Legend Lane

    Play Episode Listen Later Mar 26, 2022 34:05


    Give us a B! This week we discuss the Bond franchise and Betty White... and other B things.

    The Perils of Peloton

    Play Episode Listen Later Mar 26, 2022 29:39


    The gang returns after a pandemic pause. In the kick off episode, we discuss the entertainment struggles of Peloton.

    Coca-Cola Did Us Dirty...Again

    Play Episode Listen Later Mar 26, 2022 27:39


    This week we discuss the disappointment and sneak attack of the New Coke Zero.

    Don't yuck my yum

    Play Episode Listen Later Dec 8, 2020 41:37


    This week we recap two very different series. Daphne has crowned Coors Banquet as her favorite placement ever.

    Bond-ing with Brands

    Play Episode Listen Later Nov 24, 2020 35:55


    This week we run down the good and bad of Bond branding.

    Election Day: President Edition

    Play Episode Listen Later Nov 3, 2020 26:54


    This week we discuss the 25 top on screen Presidents.List referenced: https://www.yardbarker.com/entertainment/articles/the_25_best_presidents_from_film_and_tv/s1__30109601#slide_24

    Eric. The man. The myth. The legend.

    Play Episode Listen Later Jul 30, 2020 64:53


    This week our producer Eric is in the hot seat. We can't wait to hear how he ended up working in the brand & entertainment space.

    The Glamorous Life

    Play Episode Listen Later Jul 16, 2020 51:11


    Working in entertainment is glamorous they say. This week Daphne and Craig discuss taking entertainment marketing on the road.

    Brands in the USA

    Play Episode Listen Later Jul 2, 2020 50:33


    This week we chat about brands in Town & Country's list of "The Patriotic Movies You Should Watch on the Fourth of July."

    Horror insight with EntSight

    Play Episode Listen Later Jun 18, 2020 38:03


    We are joined by special guests David Murphy and James Box from EntSight to further discuss why brands shouldn't fear horror movies.

    History of Horror: Part 2

    Play Episode Listen Later May 28, 2020 55:24


    Continuing our discussion on the history of horror. We finally get to modern horror from the past 30 years.

    History of Horror: You're Gonna Need a Bigger Podcast

    Play Episode Listen Later May 21, 2020 66:06


    The duo discuss the history of horror films and why brands shouldn't avoid this genre. Topics include German Filmmaker roots, classic monsters & horror franchises and where the genre is today.

    Entertainment Marketing Players: Love the Player and the Game

    Play Episode Listen Later May 14, 2020 38:43


    This week we chat about the folks behind the scenes of entertainment marketing. Topics include an overview of the players involved, how brand and production players work together, metaphors and Craig liking baked goods.

    Talent Engagement: How to Harness the Power of Celebrity

    Play Episode Listen Later May 7, 2020 36:09


    We have a special guest with us to discuss talent and brands. Today we welcome talent expert, Candice Tab, and wish her a happy birthday!

    Entertainment Marketing Mistakes: When Sh#t Goes Sideways

    Play Episode Listen Later Apr 28, 2020 46:04


    Even with the best laid plans, entertainment marketing doesn't always go as planned.

    Show Me The Brands: Product Placement in Tom Cruise Films.

    Play Episode Listen Later Apr 21, 2020 45:27


    This week we discuss the brands in some of our favorite Tom Cruise films. Topics include Risky Business, Top Gun, Daphne's love of Tom and brand trends in his films.

    The Brand Pack: Product Placement and John Hughes 80's films.

    Play Episode Listen Later Apr 13, 2020 46:24


    This week we discuss the brands in some of our favorite John Hughes films.

    Video Games: This One's for the Gamers

    Play Episode Listen Later Apr 10, 2020 67:32


    Daphne takes a backseat, while Craig and Eric talk brands and the gaming space. Topics include the different types of brand integrations in gaming, consoles and types of games. We also want to wish Eric a happy birthday!

    Containment Entertainment 3: Brands and Covid-19

    Play Episode Listen Later Apr 1, 2020 19:29


    Today we discuss brands that are stepping up and stepping down to the challenge of Covid-19. Topics include Ford, HEB and Bill Gates.

    Containment Entertainment 2: The Passion of the Craig

    Play Episode Listen Later Mar 27, 2020 28:22


    Craig is in the hot-seat when Daphne interviews him about what inspired his love of entertainment.

    Generation Z: The Ones to Watch

    Play Episode Listen Later Mar 25, 2020 39:10


    We have two special guests with us to discuss what they do in their free time. Topics include Max & Harvey, social media influencers, Duran Duran, Legos and JIF peanut butter.

    Containment Entertainment Part 1

    Play Episode Listen Later Mar 20, 2020 21:59


    Today we discuss the Covid-19 lock-down and what we are watching to stay sane. Topics include Animal Crossing, the best of the 80s, pedicure fail and Grease.

    Events: I'm Ready to Party

    Play Episode Listen Later Mar 19, 2020 30:34


    We have a special guest with us to discuss entertainment events and brands. Topics include the entertainment event calendar, Frye Festival and the Oscars.

    Film Partnerships & Promotions: How It All Comes Together

    Play Episode Listen Later Mar 17, 2020 37:47


    This week we explain how the various areas of entertainment marketing come together. Topics include film partnerships, The Hunger Games, Matt Damon or Matt Dillon.

    Product Placement or Brand Integration

    Play Episode Listen Later Mar 10, 2020 41:46


    This week we dive into the difference between product placement and brand integration. Other topics include The Love Boat, sneaky product placement, why entertainment marketing agencies matter, greeking logos and why productions should embrace brands.

    Introduction to EntmtMktg: Confidential

    Play Episode Listen Later Mar 10, 2020 28:02


    We kickoff the podcast by introducing the team and entertainment marketing. Topics include Broken Lizard, Charlie's Angels, a message for young content creators, Matt Dillon and where the podcast will go in the future.

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