Podcasts about Product placement

A hilarious product placement moment, BOOB TUBE: Is "Doctor Odyssey" cancelled? A "Honey Boo Boo" doc comes to Lifetime, it's plan B for naked dressers at Cannes, and dad goes viral for his expensive Disney tripSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VISIT ➡️ https://raisingheights.com Feeling the Age: Birthdays & Realizations In this episode of Raising Heights with Zach and Tori, the couple talks about the various signs that make them feel old, from changes in technology to physical aches and pains. They discuss the impact of aging on their lives, their routines, and their perspectives. Tori gears up for her birthday, sharing her experiences with supplements and health changes, while Zach reflects on turning 35 soon and the progression of time. Plus, they drop some updates about new merch and discounts on their website. Don't miss out on their witty insights and join them for a fun, relatable discussion about growing older! 00:00 Introduction 00:21 Welcome Back to Raising Heights 00:37 Morning Filming and Casual Attire 00:55 Product Placement and Membership Plug 02:29 Peak and Pit: Wedding Ring Mishap 05:19 Chicken Adventures and Teeter's Survival 11:48 Haircut Stories and Birthday Talk 19:34 Feeling Old: Pop Culture and Technology 24:01 Reflecting on Technology and Time 25:13 Nostalgia and the Passage of Time 27:01 The Impact of 9/11 on Generations 28:45 Struggles of Staying Up Late 31:45 The Reality of Aging 33:32 Planning for the Future 37:49 Physical Changes with Age 45:12 Running Marathons and Staying Active 49:43 Celebrating Birthdays and Final Thoughts Become a MEMBER :) https://raisingheights.com SPONSOR:  https://www.zocdoc.com/heights Learn more about your ad choices. Visit megaphone.fm/adchoices

Was einst auf Netflix für Aufsehen sorgte, kann doch bei Disney+ nicht schlechter sein, oder? Pascal und Viri widmen sich ausgiebig der Frage, ob die Wiedergeburt unter Disney gelungen ist. Trafen die Befürchtungen zu oder waren wir Zeuge von etwas ganz Großem? Eure Lieblingshosts sind den DeepDive gegangen und haben sich mit den Höhen und Tiefen, den Stärken und Schwächen der neusten MCU-Serie befasst. Es geht um Product Placement, den Status Quo und warum weniger - wie so oft - mehr ist. Viel Spaß beim Reinhören.

Product placement and advertising in video games is a wild, wacky thing. Today on XVGM Radio, Mike and Justin are joined by fellow VGM podcast CRT Soundsystem, where Reese and Tom bring some unique tracks to the mix! The hosts chat about Redline, Fast food chicken preferences, and gamer munchies. The Americans on the podcasts … Read more "Episode 121 – Product Placement VGM w/ CRT Soundsystem"

How did a Sex And The City product placement almost bankrupt Peloton? Do spy writers use actual murder methods in their books? And is Amol Rajan actually clever? Richard Osman and Marina Hyde answer questions on Killing Eve, The White Lotus and why the final season of Game Of Thrones flopped. Join The Rest Is Entertainment Club for ad free listening and access to bonus episodes: www.therestisentertainment.com Sign up to our newsletter: www.therestisentertainment.com Twitter: @‌restisents Instagram: @‌restisentertainment YouTube: @‌therestisentertainment Email: therestisentertainment@goalhanger.com Producers: Neil Fearn + Joey McCarthy Assistant Producer: Aaliyah Akude Video Producer: Jake Liascos Executive Producers: Tony Pastor + Jack Davenport The Rest Is Entertainment is proudly presented by Sky. Sky is home to award-winning shows such as The White Lotus, Gangs of London and The Last of Us. Visit Sky.com to find out more Learn more about your ad choices. Visit podcastchoices.com/adchoices

In the Building Better Developers podcast, in the season Building Better Businesses, hosts Rob Broadhead and Michael Meloche dive deep into one of the most important yet often overlooked aspects of building a successful business—product placement strategy. This episode explores how intentional product and service placement can shape your brand, attract the right customers, and set you up for long-term success. What Is Product Placement Strategy? Rob opens the conversation by highlighting the critical role of placement when launching or scaling a business. Whether you're selling a product or providing a service, knowing where your offering fits in the market will influence your business model, pricing, and customer relationships. He compares two well-known brands—Apple and McDonald's—as examples of different placement strategies. Apple positions itself as a high-end, premium brand, while McDonald's focuses on affordability and speed. Both are successful but have varying expectations of customer and business demands.

FOTD is back in 2025 from their long hiatus. Alex and Jerome kick things off by talking about product placement in some of their favorite movies, shows, and other things in this exciting episode. Plus The 2025 Oscars, Ted Lasso, and Emilia Perez.

In 1985, Super Mario Bros debuted on the NES. Now 40 years on, two podcasters from Scotland don their finest denim overalls to deep dive into what makes the series so iconic today. Let's a go!In this episode, Satsunami and Martin MacAlistair discuss 2023's Super Mario Bros. Movie! After its rocky announcement, the film was a commercial and financial success. But two years on, how has this film held up? Does it deserve to stand proud amongst the rest of the successful video game movie adaptations? Or is there more that Illumination could have done to power up this entry? Without any further ado, welcome back to Mario Month!This podcast is a member of the PodPack Collective, an indie podcasting group dedicated to spreading positivity within the podcast community. For further information, please follow the link: https://linktr.ee/podpackcollectiveCheck out all of our content here: https://linktr.ee/chatsunamiWebsite: chatsunami.comTwitter/X: https://twitter.com/ChatsunamiPodInstagram: https://www.instagram.com/chatsunami/TikTok: tiktok.com/@chatsunamiPatrons:Super Pandalorian Tier: Battle Toaster Sonia Ghostie Cryptic1991Red Panda Tier: Greenshield95 Danny Brown Aaron HuggettFree Members: Middle-aged Bodcast IRIDYSCENZIA Rob Harvey Aaron (Super Pod Saga) Billy StrachanUse my special link zen.ai/chatsunami and use chatsunami to save 30% off your first three months of Zencastr professional. #madeonzencastrCreate your podcast today! #madeonzencastrStay safe, stay awesome and most importantly, stay hydrated!

In 1985, Super Mario Bros debuted on the NES. Now 40 years on, two podcasters from Scotland don their finest denim overalls to deep dive into what makes the series so iconic today. Let's a go!In this episode, Satsunami and Martin MacAlistair discuss 2023's Super Mario Bros. Movie! After its rocky announcement, the film was a commercial and financial success. But two years on, how has this film held up? Does it deserve to stand proud amongst the rest of the successful video game movie adaptations? Or is there more that Illumination could have done to power up this entry? Without any further ado, welcome back to Mario Month!This podcast is a member of the PodPack Collective, an indie podcasting group dedicated to spreading positivity within the podcast community. For further information, please follow the link: https://linktr.ee/podpackcollectiveCheck out all of our content here: https://linktr.ee/chatsunamiWebsite: chatsunami.comTwitter/X: https://twitter.com/ChatsunamiPodInstagram: https://www.instagram.com/chatsunami/TikTok: tiktok.com/@chatsunamiPatrons:Super Pandalorian Tier: Battle Toaster Sonia Ghostie Cryptic1991Red Panda Tier: Greenshield95 Danny Brown Aaron HuggettFree Members: Middle-aged Bodcast IRIDYSCENZIA Rob Harvey Aaron (Super Pod Saga) Billy StrachanUse my special link zen.ai/chatsunami and use chatsunami to save 30% off your first three months of Zencastr professional. #madeonzencastrCreate your podcast today! #madeonzencastrStay safe, stay awesome and most importantly, stay hydrated!

Grab some name brand nachos and your favourite cola because we got a good one! Cody Havard from the Being a Fan of Disney podcast and author of Being a Fan of Disney The Book joins Stan for a record setting seventh visit. Cody and Stan talk about product placement in entertainment and how it affects the experience. Whew! Seven visits. Stan, I think we gotta spring for the silver tuna for Cody. ----------------------- Hello and welcome to this edition of The Solo Show. THANK YOU for your support by joining us and our fun little podcast where YOU can be the co-host. Simple reach out to me at thesoloshow01@gmail.com with your idea for a show and we will see about being my co-host for a day. All you need is a love for Disney, a show idea, and a decent internet connection. ~Stan Solo ----------------------- If you enjoy the show then show some love by sharing out that your listening, and be sure to subscribe. Plus, take a few minutes to write a review on Apple Podcast…only one rule, make it good.  ----------------------- If you ever dreamed about living next to the most Magical place on Earth by moving to the Orlando area be sure to visit our sponsor Victor Nawrocki, he to help you make your dream a reality. Visit CelebratingFlorida.com today and find your future near the magic. Remember to tell him The Solo Show sent you. -------------------- Ken the Voiceover Guy is available for hire. Maybe you need him to read an ad for you, or record your podcast intro, etc. Send him an email at tvfella67@gmail.com for more information and prices. ----------------------- LET'S CONNECT!  Facebook.com/TheSoloShow01 Facebook.com/groups/TheSoloShow •Instagram.com/the_solo_show_podcast •Twitter.com/@thesoloshow1 •YouTube.com/TheSoloShow TheSoloShow.com- Visit our website for quick access to past shows. ----------------------- © 2025 - The Solo Show is in no way part of, endorsed or authorized by, or affiliated with the Walt Disney Company or its affiliates. As to Disney artwork/properties: © Disney. Disclosure | Privacy Policy  

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're thrilled to welcome back Mike Black, former CMO and current Chief Growth Officer at Profitero.  We'll be diving into key insights from Profitero's latest reports, exploring the ROI of improving search placement and the vital role that ratings and reviews play in driving success.  Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Mike discuss: Introduction and Welcome: Mike Black's background Profitero's Report Series Background on Profitero and its role in E-Commerce analytics. The digital shelf concept and its components. The need for factual ROI data to support digital investment. Impact of Search Placement on ROI Importance of moving from page two to page one in search results. Stats on sales increase with better organic placement. The difference in ROI between organic and paid search placements. Consumer Research and Behavior Shoppers researching product reviews online even while in-store. Importance of reviews in omni-channel influence. The challenge of internal silos in brand side teams handling reviews. Review Importance and Strategy Sales impact of moving reviews from below four stars to four stars. Review velocity significance in achieving high organic search ranking. The connection between review quality and sales. Future of Profitero Reports Upcoming updates and new benchmarks in content reports. Profitero's focus on deeper content analytics and recommendations. Invitation to provide ideas or questions for future research.

Shadow of Colossus, Metroid Dread, The Legend of Zelda: Breath of the Wild, Stardew Valley, Animal Crossing, Can you pet the dog?, SimCity, Overcooked, Monster, Death Stranding, Team 17, Alan Wake, Star Wars, Nine Sols, são alguns dos assuntos deste diálogo infinito sobre games via WhatsApp.Com João Varella, Alexandre Sato, Thomas Kehl, Marcos Kiyoto e João R2 analógicos

Ische Hengert - Dennis Christen - Live üsum Old Cinema - Saas-Fee.   www.dc-gartenbau.ch www.radiosupersaxo.net   Special Suprise Guest - Gunti Häfliger gespielt von keinem geringeren als dem Schauspieler Gabriel Zurbriggen.    Was fär nä tolle Hengert und dies nun zum 2 X Live !! Das könnte gut und gerne funktionieren. Dennis Christen war für eine tolle junge Persönlichkeit aus Saas-Fee stammend und ja ein Heimweh-Saasi? Lieblingsort hätten wir also ganz klar definiert?  Gerne nehmen wir dazu ein undefiniert hohen Check der Tourismus Organisation Saas-Fee für dieses Product Placement entgegen.    Eigentlich wollte Dennis ja Konditor werden aber dann doch die Liebe zu den Motorsägen, der Dieselgeruch und der Lärm? Haben Sie gewusst, ein Förster und ja Dennis nun Garten und Forstbau und ja da gibt es einiges zu erklären? Hören Sie doch nun bitte selbst in diesen einzigartigen und sehr amüsanten Podcast hinein?   Vor und nach dem Podcast gab es Cabaret und Comedy, gelacht wurde aber beim Podcast und Mensch was hat der Dennis für eine positive Ausstrahlung und sein Lachen erkennt man aus der Ferne. Herrlich.    Chapoz und Respekt, er hat sich selbstständig gemacht, nein nicht in Saas-Fee. Die Liebe hat ihn nach Hägendorf entführt aber wie gesagt, er ist immer wieder gerne in Saas-Fee - geht dann aber auch gerne wieder. Ob es ein Risiko gewesen ist der Schritt in die Selbstständigkeit? Hätte er es jetzt nicht getan, in noch einem respektiven guten Alter, dann hätte er es vielleicht nie getan.    Klar diskutieren wir über Lieblingswörter und ja Lieblingsgericht und betreffend Hochzeit, Ob es ihm denn vielleicht auch so ergehen könnte wie unserem Gunti ? Dennis hat keine Angst inseriert zu werden und bis jetzt klappt es noch ganz gut in seiner Ehe. Mann weiss aber aus Erfahrung das manch einer zweimal geheiratet hat und welcher Wein er dann zur 2.Hochzeit servieren wird das haben wir nun auch beschlossen.   Es ist der Diolinoir der Cave Fin Bec Sion, ein feines Schlücken, dies fand auch Gunti und wir hatten Glück hat er uns noch den einen oder anderen Schluck überlassen.    Wirklich ein toller Live - Hengert mit fantastischen Publikum und das machen wir natürlich sicher mal wieder gerne. Bis dann und danke Dennis.. 

Send us a textRHOSLC-Reunion Part 3-Bravo's Business: Product Placement in Reality TVIn this episode of We Wine Whenever, Lori and Kelli dive into the drama of the Salt Lake City Reunion, discussing the outrageous entrances, relationship dynamics, and the implications of Bravo's product placements. They analyze the toxic relationship between Brittany and Jared, Brittany's confusing statements about her estrangement from her daughters, and the bizarre accusations thrown around during the reunion. The conversation wraps up with humorous takes on dog bite safety tips and the absurdity of reality TV antics. In this episode, Lori and Kelli discuss the latest drama from the Salt Lake City Housewives, touching on various themes such as personal accountability, the dynamics of friendships, and the impact of past actions on current relationships. They delve into specific incidents involving Lisa, Meredith, and Mary, exploring the implications of their actions and comments throughout the season. The conversation highlights the complexities of reality TV relationships and the emotional toll they can take on the participants.TakeawaysThe reunion showcased a lot of manufactured drama.Bravo's involvement in product placements is evident.Jared's behavior raises questions about his character.Brittany's relationship status is confusing and questionable.Bronwyn's accusations add to the reunion's tension.The dynamics of estrangement were explored in depth.The conversation highlighted the absurdity of reality TV.Humor was a key element in discussing serious topics.The hosts provided insightful commentary on the cast's actions.The episode ended with a light-hearted discussion about dog safety. The dog bite incident sparked a lot of laughter and disbelief.Lisa's tendency to play the victim was a recurring theme.Meredith's interactions with Brittany showcased underlying tensions.Jen Shah's accountability for her actions was a significant point of discussion.Whitney and Lisa's argument highlighted unresolved issues between them.Mary's comebacks were a highlight of the reunion.Meredith's reaction to accusations raised questions about her authenticity.Lisa's comments about trafficking were deemed insensitive by the hosts.The superiority complex of Meredith and Lisa was evident throughout the discussion.The season provided insights into family dynamics and personal struggles.Support the showhttps://www.wewinewhenever.com/

Join us in this exciting installment of our series on police movies and crime fiction, as we dive deep into both the 1990 book and the 1991 film 'Rush'. With us is the remarkable Frank Scalise—crime fiction author, 20-year police veteran, and expert on all things gritty and nuanced. We explore why Frank was captivated by this story, the phenomenal acting, and the realistic sense of place. Learn how the movie delves into the complexities of deep undercover police work, the moral ambiguities, and the tragic endgame for the characters. We also touch on broader issues like the war on drugs and its impacts. All this and more in an episode filled with reflections, critiques, and thoughtful conversation!00:30 Frank's Attraction to 'Rush'00:45 The Acting and Characters02:10 Plot and Setting of 'Rush'05:33 Character Analysis32:49 Product Placement in Films37:26 The Slippery Slope of Corruption40:25 The Fallout of Corruption43:02 The Greater Good Dilemma58:33 A Gutsy Ending01:07:09 Real-Life Inspirations and Artistic LibertiesTranscript URL: https://share.descript.com/view/v5IYe1G2oOTYou can learn more about Beyond the Big Screen and subscribe at all these great places:https://atozhistorypage.start.pagewww.beyondthebigscreen.comClick to Subscribe:https://www.spreaker.com/show/4926576/episodes/feedemail: steve@atozhistorypage.comwww.beyondthebigscreen.comParthenon Podcast Network Home:parthenonpodcast.comOn Social Media: https://www.youtube.com/@atozhistoryhttps://www.facebook.com/groups/atozhistorypagehttps://facebook.com/atozhistorypagehttps://www.instagram.com/atozhistorypage/Music Provided by:"Crossing the Chasm" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/

Reclame zit steeds vaker gewoon in een programma, en minder in de reclameblokken. Product placement heet dat dan. Het mag bijna overal maar moet zich wel aan een aantal regels houden. “Een gewone reclamespot kan 10 keer zoveel kosten en wordt vaak doorgespoeld.”See omnystudio.com/listener for privacy information.

In questa puntata di inizio 2025 ci dedichiamo alla "teoria" parlando di Product Placement o pubblicità indirettaTesto: https://bit.ly/4j8O0Juimmagine creata con AI

In questa prima puntata della seconda stagione ospitiamo, per la seconda volta ai microfoni di E-commerce SuperHeroes, Antonella Girone per esplorare un tema affascinante e di grande impatto: come il product placement e il brand storytelling possono realmente trasformare le vendite online.

Join us on an electrifying journey as we take our groundbreaking social media app from an idea to the global stage at the Adopting Bitcoin Conference in El Salvador. We delve into the current state of Bitcoin and its integration with social media, emphasizing the potential of Nostr as the 'new internet' driving Bitcoin adoption. The episode features discussions on the innovative business model behind their new company, NextBlock, which enables users to earn Bitcoin by watching advertisements. The hosts share personal stories, highlight the importance of meeting like-minded people at conferences, and explore the challenges and future of integrating Bitcoin and social media. The episode also touches on their unique approach to refining their presentation and the supportive, collaborative nature of the Bitcoin community.00:00 Introduction to Bitcoin and Nostr00:27 Moving to Nostr City01:29 Adopting Bitcoin Conference Announcement02:55 The Attention Marketplace Concept03:58 Understanding Attention as a Commodity05:15 Comparing Attention and Inflation06:27 The Future of Advertising with Nextblock14:18 Opting In and Out of Ads24:46 Respect in Advertising27:49 Good vs. Bad Actors in Advertising28:20 The Attention Marketplace and Its Impact28:59 The Cost of Unwanted Ads29:42 Ads in Everyday Life31:14 Product Placement in Media34:02 The Future of Advertising and Attention39:21 Capitalism and Market Choices45:14 The Role of Bitcoin and Nostr52:24 Conclusion and Final Thoughts Get full access to Flirting With Bitcoin at www.flirtingwithbitcoin.com/subscribe

Today on the sisterhood of Sweat, I'm talking to DJ Caruso. Born in Norwalk, Connecticut, Caruso came west to play tennis and study Television Production at Pepperdine University. Interned at Disney Studios in the Product Placement department and later hooked up with Director John Badham, who mentored him into a second-unit director, after Badham lost his 2nd-unit director Rob Cohen to a first-unit directing career. He hooked up with writer Scott Rosenberg, who penned a short film for him entitled, Cyclops, Baby. The film helped launch Caruso's directing career. Check out his new film:  www.netflix.com/MARY   How you can stay in touch with Linda: Website Facebook Twitter Instagram Pinterest YouTube SoundCloud "Proud Sponsors of the Sisterhood of S.W.E.A.T"  Essential Formulas

Amsterdam has been hardly out of the headlines this week, after trouble before, during and after a football match between Ajax and Maccabi Tel Aviv, with politicians at home and abroad pouring oil on troubled waters. Oil giant Shell, meanwhile, won the return match in its ongoing legal battle with environmental campaign group Milieudefensie. Health insurers publish their premiums for next year with few surprises and, surprise surprise in Gelderland, there have been a lot more attacks by wolves this year. And with the international distance skating championships starting, we explain the wonderful world of the team pursuit, the allround and why Jetta Leerdam wears black.

From Flirting with Bitcoin to Redefining Attention: The Revolutionary Attention MarketplaceIn this episode, Ian and Mandana discuss their portable lessons on Bitcoin and the revolutionary concept of the 'Attention Marketplace'. As they gear up for the Adopting Bitcoin Conference in El Salvador, they delve into how Nostr is not just a new form of social media but a foundation for broader Bitcoin adoption. They explore the idea of trading attention for Bitcoin and the implications it has for advertising, social media users, and future marketplaces. They also share insights on the respect-based trade and how it contrasts with the current capitalism-driven exploitation of attention.00:00 Introduction to Bitcoin and Nostr 00:27 Moving to Nostr City 01:29 Adopting Bitcoin Conference Announcement 02:55 The Attention Marketplace Concept 03:58 Understanding Attention as a Commodity 05:15 Comparing Attention and Inflation 06:27 The Future of Advertising with Nextblock 14:18 Opting In and Out of Ads 24:46 Respect in Advertising 27:49 Good vs. Bad Actors in Advertising 28:20 The Attention Marketplace and Its Impact 28:59 The Cost of Unwanted Ads 29:42 Ads in Everyday Life31:14 Product Placement in Media 34:02 The Future of Advertising and Attention 39:21 Capitalism and Market Choices 45:14 The Role of Bitcoin and Nostr 52:24 Conclusion and Final Thoughts Get full access to Flirting With Bitcoin at www.flirtingwithbitcoin.com/subscribe

If you have a product based business, this week's episode might just be something you have dreamt about—getting your products into major retailers like Selfridges & Co., John Lewis, or Ocado. I've been there myself, and I know how it can feel like a big, distant goal. But today, I'm chatting with Nic Waller, a leading brand buyer who has worked with some of the biggest names in British retail and has helped countless brands, including mine. Nic has worked with brands across the board at Selfridges, John Lewis, M&S, Waitrose and Ocado. She's got a down-to-earth approach, and her advice is practical and easy to apply, no matter what stage your business is at. So, if you've ever wondered how to get your brand noticed by a big retailer, this episode is for you! What We Cover in This Episode: What Retailers Really Look For in Small Brands: It's not about how big your brand is or how many followers you have. Nic shares the key things that actually grab a buyer's attention—things like your story, your product's uniqueness, and how well you align with the retailer's values. How to Approach Retailers Without Feeling Intimidated: I know reaching out to a big retailer can feel scary, but Nic walks us through how to approach them with confidence. From getting your pitch and emails right to knowing when to reach out, she shares the steps to make it easier and less overwhelming. The Importance of Persistence: Landing a deal doesn't happen overnight, and Nic talks about why following up is so important. She also gives tips on how to stay in touch with buyers in a way that feels natural and not pushy. Why Your Size Doesn't Matter as Much as You Think: This is one of my favourite takeaways. Nic reassures us that you don't have to be a big name to get noticed by top retailers. If your product is great and you're clear about what makes you different, you've got a solid chance! Key Takeaways: Buyers are looking for authenticity, innovation, and a good fit with their customer base. Confidence in your pitch and preparation will go a long way when approaching retailers. Persistence is key—keep those relationships alive with consistent follow-ups. You don't need to be a massive brand to land a deal; it's about what you bring to the table. Stay Connected: Instagram: @philippacraddock Email: hello@philippacraddock.com  

In this episode of Cult Film School, Adrian and Dion dive deep into the cinematic underworld of E.T. ripoffs with a focus on Mac and Me (1988) and Nukie (1987), two infamous examples that scraped the bottom of the bargain bin. From laughable special effects to questionable plot decisions, join them as they dissect these cult classics and explore what makes them so enduringly bad.   Chapters: 00:13 Welcome to Cult Film School 00:45 Suggest a Film: Thanks Andrew! 02:14 Memories of E.T. the Extra-Terrestrial 04:58 Mac and Me: IMDb Plot Summary 06:00 The McDonald's E.T., Product Placement, and Delicious Coca-Cola 10:37 Infamous McDonald's Dance Scene 15:27 Mac and Me's Alien Character Design 17:50 Music in Mac and Me 20:20 Mac's "Phone Home" Telepathy 22:26 Final Act of Mac and Me 28:57 Wheelchair-using Protaginist 32:47 Critical Reception and Razzie Wins 33:38 Mac and Me: Tagline 34:44 Nukie: IMDb Plot Summary 37:13 Nukie "Plot" Breakdown 39:26 "Miko..." "Nukie..." 44:41 Plot Incoherence and Talking Monkeys 50:16 "The Nukie Dance" and Plot Questions 52:35 Nukie's Alien Character Design 59:40 Nukie: Tagline 1:00:36 The Trainwreck of Nukie 1:02:30 Closing Thoughts 1:06:44 Next Episode Preview   Connect with Adrian & Dion: Instagram ~ @cultfilmschool  Threads ~ @cultfilmschool Facebook  ~ Follow Us! Letterboxd ~ CultFilmSchool Send an Email ~ cultfilmschoolpodcast@gmail.com  Don't forget to leave a rating and review!  

This week we review the season three episode And the Rock Cried Out, No Hiding Place.Mike notes that the door made of bars is not a cone of silence, Joe expresses opinions on AI, and Sarah wonders if the minister thinks he's tipping the valet at security check in.Spoiler-free discussion: 0:00:00 - 1:02:25Spoiler Zone: 1:02:25 - 1:04:54Next Episode and other Shenanigans: 1:04:54Music from this episode:"Surf Punk Rock" By absentrealities is licensed under CC-BY 3.0"Please Define The Error" By Delta Centauri is licensed under CC-BY 3.0"The Haunted McMansion" By Megabit Melodies is licensed under CC-BY 3.0

Have you ever noticed a bottle's label prominently displayed during a pivotal scene in a favorite television show or film, and wondered: “Was that on purpose?” It just might be. That's increasingly thanks to people like Anastasia Tarasova, the founder of Bottles on Set, a product-placement agency that delivers expertise in wine and liquor to film and television productions. To learn about how this all works, we sat down with Tarasova to hear more about her agency's projects. Listen as she shares tricks of the trade and some of her juiciest anecdotes. You probably won't look at drinks on film the same way again. Is there a guest you want us to interview? A topic you want us to cover? We want to hear from you! Email us at podcast@wineenthusiast.net. Remember to rate and review us on Apple Podcasts, Spotify, or wherever you listen to podcasts. Go to WineEnthusiast.com for the latest beverage industry coverage and all the tools you need to bring your love of wine to life. And wait, there's more! Get over 70% OFF the original cover price by subscribing to Wine Enthusiast magazine today!    FOLLOW US: TikTok: @wineenthusiast Instagram: @wineenthusiast Facebook: @WineEnthusiast X: @WineEnthusiast

¿En cuántas películas has visto la marca de la sirenita?

Erica Greenhalgh's transition from the funeral home industry to becoming a top Amazon seller is nothing short of remarkable. In this episode, we uncover the unique twists and turns of her career, beginning with her early days aspiring to be a dental hygienist, her unexpected entry into the funeral business, and ultimately, her leap into e-commerce. Erica opens up about the struggles she faced, the countless hours she invested, and the pivotal moments that shaped her path to success. With six associate degrees under her belt, her story is a testament to perseverance and the power of pursuing unconventional opportunities. We also talk about the nitty-gritty details of Erica's journey from a failed business to grossing $200,000 in her first year on Amazon. She shares her strategies for securing wholesale deals, managing a home warehouse, and the art of transforming poorly listed products on Amazon into top sellers. Erica's expertise in navigating the complexities of the adult product category on Amazon offers a unique perspective on the challenges and rewards of this niche market. Her ability to build strong relationships with small brands and address issues like minimum advertised pricing has been key to her success. Our conversation also explores the broader landscape of e-commerce, from compliance with Amazon's advertising policies to the potential of expanding to platforms like Walmart and TikTok. Erica's passion for her work and her humorous reflections on her unconventional career path make this episode a must-listen. We wrap up with a look ahead, eager to reconnect with Erica next year to see how her journey evolves and the new heights she aims to reach with her innovative strategies and tools like Helium 10. Join us for this engaging and insightful episode that promises to inspire and entertain. In episode 585 of the Serious Sellers Podcast, Bradley and Erica discuss: 00:00 - From Funeral Homes to Amazon Success 00:39 - Unique Amazon Seller Stories With Erica 06:36 - Transitioning to Amazon Sales Through Books 07:24 - From Funeral Home to Adult Products 09:47 - Wholesale Account Setup Success 15:01 - Growing Brands in Adult E-Commerce 16:43 - Sales Goals and Profit Margins 21:22 - Product Placement and Advertising Strategies 24:21 - Strange Incidents While Selling on Amazon 27:47 - Amazon's Advertising Guidelines Explained 28:30 - Amazon Strategies and TikTok Opportunities 33:34 - From Funeral Homes to Novelty Products ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

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In this episode of the FreeMind Network Podcast, we sit down with Jeremy Smith, the founder and president of Launchpad, to delve into his 26 years of experience helping food and beverage brands break into Costco. Jeremy shares insights into Launchpad's unique business model, the benefits of focusing exclusively on Costco, and the challenges and triumphs of working with some of the most iconic brands. From discussing the consumer experience in Costco to revealing secrets of successful product placement, Jeremy offers invaluable advice for entrepreneurs looking to scale their businesses.Key Moments:0:00 Introduction by Jeremy Smith1:09 Why Focus Exclusively on Costco2:10 Launchpad's Journey and Success5:28 Advice for Food and Beverage Entrepreneurs7:04 Consumer Experience at Costco9:03 Evolution of Costco's Strategy12:08 Importance of Integrity in Business14:41 Early Challenges at Launchpad18:42 Working with Disruptive and Unique Brands22:24 Managing Entrepreneurial Expectations30:01 Importance of Supply Chain Efficiency37:08 Innovation vs. Line Extensions44:33 Reflections on Success and Personal Life53:03 Closing Thoughts#JeremySmith #Launchpad #Costco #FoodAndBeverage #BusinessStrategy #Entrepreneurship #ProductPlacement #SupplyChain #Innovation #Chobani #BobsRedMill #BrandBuilding #FreeMindPodcast #FreeMindNetwork #PodcastBecome a supporter of this podcast: https://www.spreaker.com/podcast/freemind-network-podcast-unveiling-the-grit-of-leadership--5189978/support.

We at Mad Men Men know a little something about being the rejected podcast. That's right, we're talking about Season 4 Episode 4 this week, directed by the one and only John Slattery A.K.A. Roger Sterling! If you have any criticisms, be sure to write half a sentence on your typewriter and then throw the paper out. In case this is your first time digging into our podcast, we recap Mad Men from the perspective of a first-time watcher, someone who only watched the show once while it was airing, and a superfan who watches excessively instead of having a functional social life. Extra credits: Our intro music is “Mad Men Men” by Tom Davidson, which is an original remix of the show's opening theme “A Beautiful Mine” by RJD2. Podcast illustration is by Jon Negroni. Our podcast hosts include Jon Negroni (Podcast Editor of InBetweenDrafts), Will Ashton (cohost of the Cinemaholics podcast), and Michael Overhulse (a guy who's addicted to working at startups).See omnystudio.com/listener for privacy information.

Viewers of the Amazon MGM Studios remake of Road House are bombarded with images of beer brands including Blue Moon, Coors, Hamm's, Hop Valley, Miller and Pilsner Urquell - all owned by conglomerate Molson Coors. We have a gay old time reminiscing about the original Road House (1989) starring Patrick Swayze before examining the product placement strategies of Molson Coors. Road House 2024 is trashy, brilliant schlock with great acting, a silly story and countless scenes of brutal violence. Jake Gyllenhaal as a charming muscle-bound meathead punching his way through a beer intensive scenario provides the perfect vehicle for advertising alcoholic beverages to underage future consumers.

In this insightful episode of the Business Growth Hacks Podcast, we explore the world of brand tracking and product placement with expert Dominic Artzrouni. Dominic shares a beginner's guide to understanding how product placement works and its significant impact on brand visibility and ROI. Whether you're a small business owner or a marketing professional, this episode is packed with valuable insights that will help you leverage product placement to grow your brand. Tune in to discover the hidden strategies behind successful brand integrations in movies and TV shows, and learn why product placement can offer one of the highest returns on investment.Key Points:- [00:00] Introduction and sponsorship message from Wingmen.- [00:26] Welcoming brand tracking expert Dominic Artzrouni.- [01:06] Dominic explains the importance of brand tracking for small businesses.- [02:12] The basics of product placement and common misconceptions.- [03:34] Real-life examples of product placements in movies and their perceived value.- [04:29] How brands facilitate product placements without direct payments.- [05:31] The role of relationships and logistics in securing product placements.- [06:42] Measuring the ROI of product placements and its high potential value.- [09:00] Comparing product placements to traditional TV commercials.- [10:12] Closing thoughts and where to find more information from Dominic.Links Mentioned:https://www.concave.comhttps://www.linkedin.com/in/dominic-art-rooney/https://www.youtube.com/channel/concavebrandtrackinghttps://trustyourwingman.com/https://www.beefymarketing.com/BGH is sponsored by Wingman, the ultimate marketing and sales tool for small businesses. Wingman doesn't just offer tools; it provides solutions – AI-driven insights for your marketing campaigns, seamless integration of social media, SMS, and Email Marketing, and responsive Chat Bots to engage your customers 24/7. With Wingman's Missed-Call Text Back feature and expert Review Management, your customer engagement will soar to new heights. Discover the power of an all-in-one tool at TrustYourWingman.com. If you enjoyed this episode, please share it with a friend! Don't forget to subscribe to the Business Growth Hacks Podcast on your favorite platform so you never miss an episode.Thank you for listening, and until next time, keep growing your business!

Not that anybody asked but this week we drank some incredible Pepsi™ and tucked into some Taco Bell™ because we're talking about product placement. Which product and film combination has the potential to be the most awful? And we mean awful, not an incredible combination like a Big Mac™ and a McFlurry™ which you can get at any local McDonalds™. What will make our final Top 3 list this week? Expect scream powered planes, Space Jam's pioneering use of onion rings and the benefits of bulking by eating beaver.A huge thank you to former guests the Reverend Scott K from The Church of Tarantino, Our Boy Harley of Fandomentals Podcast and the always incredible Alexandra George for their contributions to the episode.You can find the trailers for our choices, and other things referenced, on this youtube playlist.You can become a friend of the podcast over at Patreon - all money will go towards making the podcast bigger and better. You can buy our merch over at TeepublicFollow us on Instagram thepodcastnobodyaskedforFollow us on Twitter: @nobodyasked4podFollow us on TikTok: @nobodyasked4podFollow us on Facebook: /nobodyasked4podLeave us a review, including any ideas you have for future episodes on Apple Podcast or Podchaser

Oh god I knew this at would come. I heard tales of a movie plagued with senseless cash grabs and awful voice acting but never did I think it would reach our doorstep. Join the boys as they delve into the brand sponsored world of Emojis.

Get 30% off all mattress orders AND two free pillows: go to https://www.helixsleep.com/OFFICIAL Four close man friends gather around to talk about what to do in the inner sanctum. This is the Official Podcast. Every Thursday morning. Links Below. THE OFFICIAL NETWORK CHANNEL (SUBSCRIBE NOW): https://www.youtube.com/channel/UCcHYe-Qw7qUN5gFWMdj9nNw Episode 391: Recorded 27/05/24 --- Get additional episodes and bonus content with early access: go to https://www.PATREON.com/THEOFFICIALPODCAST --- Audio Platforms (Spotify, Apple, Amazon & Castbox): https://linktr.ee/theofficialpodcast Other Shows: https://linktr.ee/theofficialnetwork --- Timestamps: 00:00 Intro 00:51 We Are Getting Closer to Skynet 14:17 Google is Fumbling the Bag 19:17 Ads 21:34 Product Placement in Movies 25:42 Open A.I. Vs. Black Widow 41:35 More A.I. Stuff 48:00 A.I.'s Suck at Comedy 52:05 Jackson's Creepy Rugby League Subscription 1:04:27 GarFuriosa 1:14:06 Movie Theatres Are Lame 1:19:42 Becoming Boomers 1:28:58 Wrap --- Hosts: Jackson: https://twitter.com/zealotonpc Andrew: https://twitter.com/huggbeestv Charlie: https://twitter.com/moistcr1tikal Kaya: https://twitter.com/kayaorsan --- Additional Links: Channel: https://www.youtube.com/channel/UCcHYe-Qw7qUN5gFWMdj9nNw SubReddit: https://reddit.com/r/theofficialpodcast Patreon: https://www.patreon.com/theofficialpodcast Intro by: https://www.youtube.com/c/Derpmii Music by: https://soundcloud.com/inst1nctive & https://linktr.ee/zayaLT Art by: https://www.instagram.com/nook_eilyk/ & https://www.instagram.com/vaux.z Edited by: https://linktr.ee/zayaLT Designer: http://www.jr-design-co.com/ Produced by Jackson Clarke for The Official Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Does this sound familiar? You've been told to just cut back on alcohol to see results, but it's only left you feeling more lost and stuck in the cycle of addiction. You're not alone. The struggle is real, and the pain of not getting the desired results is overwhelming. But what if I told you there's a way to break free from this cycle and find the life you truly want? Let's uncover the surprising benefits of quitting alcohol and reclaiming your self-worth through positive changes. It's time to take that first step towards a healthier and more fulfilling life. In this episode, you will be able to: Discover inspiring stories of individuals who have overcome alcohol addiction and transformed their lives. Uncover the surprising benefits of quitting alcohol and how it can lead to a more fulfilling life. Explore the impact of alcohol on productivity and relationships and learn how to make positive changes. Learn effective strategies for reducing alcohol consumption and regaining control of your life. Gain insight into the economic and social impact of alcohol and how it affects communities and individuals. My special guest is Duncan Bhaskaran Brown Duncan Bhaskaran Brown, a seasoned professional in overcoming alcohol addiction, brings a wealth of experience and expertise to the discussion. After two decades of battling with alcohol, Duncan's journey of self-discovery led him to quit and embark on a path of personal growth. His extensive training and research, coupled with his own transformative experience, make him a relatable and credible resource for anyone seeking to make positive changes in their relationship with alcohol. Through his work and personal story, Duncan emphasizes the potential for improved self-worth and a fulfilling life after quitting alcohol, offering valuable insights and inspiration to those navigating similar challenges. Connect with Duncan Bhaskaran Brown… Website: https://www.bhaskaranbrown.com/ Facebook: https://www.facebook.com/BhaskaranBrown Instagram: https://www.instagram.com/soberwarriorcoach/LinkedIn: https://www.linkedin.com/in/duncanbhaskaranbrown/ Connect with Dwight Heck! Website: https://giveaheck.com (Free Book Offer) Instagram: https://www.instagram.com/give.a.heck Facebook: https://www.facebook.com/dwight.heck Facebook Group: https://www.facebook.com/groups/Giveaheck YouTube: https://www.youtube.com/@giveaheck LinkedIn:https://www.linkedin.com/in/dwight-raymond-heck-65a90150/TikTok:https://www.tiktok.com/@giveaheck The key moments in this episode are:00:00:02 - Meet Duncan Bhaskaran Brown 00:01:24 - Embracing Sobriety 00:07:14 - The Normalization of Alcohol 00:11:35 - Changing Associations 00:13:35 - Maintaining Sobriety 00:13:59 - Navigating Associations While Recovering 00:15:17 - Finding Balance in Activities 00:18:25 - Mental and Emotional Strength During Recovery 00:23:56 - The Role of Mentorship and Reflection 00:27:38 - Balancing Security and Tough Love 00:28:57 - Recognizing Readiness for Change 00:31:04 - Hope for Everyone 00:35:35 - Reflection and Adaptation 00:40:38 - Pathways to Change 00:41:16 - Unique Journey to Sobriety 00:42:31 - Alcohol Abuse in College Graduates 00:43:15 - Men's Dominance in Drinking 00:44:39 - Alcoholism and Business Executives 00:53:15 - Structural Changes and Solutions 00:56:14 - The Tragic Impact of Alcohol 00:59:09 - The Clear Solution for Drink Driving 01:02:40 - The Therapeutic Process of Writing a Book 01:07:00 - The Influence of Alcohol in Media 01:10:22 - The Dangers of Drinking and Driving 01:11:58 - Subconscious Influence of Product Placement 

A big welcome to my next fabulous guest on the podcast, Ronica Cleary! Ronica is an award-winning publicist and the Founder & CEO of Cleary Strategies, a full service public relations agency. Prior to launching Cleary Strategies, Ronica had a successful career in television journalism. Most recently she worked as a White House Correspondent for Fox 5 in Washington, DC, and hosted a Sunday morning political talk show, "Fox 5 On The Hill." Definitely a high value episode for business and brand owners, Ronica shares insight and knowledge into the world of public relations if you've ever considered making that investment. We also chat about “getting scrappy” with your own content if you're not quite at that step yet! So get into this episode to hear more on:• How Ronica's past career in television journalism has come full circle within her public relations agency.• When would a business or brand know if they are ready for PR and what to consider.• Confidence as a business owner and learning how to make genuine referrals when you aren't the right fit for a client. • What makes a business “newsworthy” or could help them earn a TV/media placement.• Utilizing and making the most of opportunities with content you have across various platforms from both media placements and content you produce yourself.• The affiliate side of earned media and how you can benefit from working with a PR expert.• Paid media placement vs earned media. I hope you got as much out of this episode as I did, and even reached for a few sticky notes! Save it for later to give it a relisten,  and of course connect with Ronica with links below! Agency Social Links:Cleary Strategies WebsiteCleary Strategies InstagramCleary Strategies Twitter/XCleary Strategies LinkedInCleary Strategies YoutubeRonica's Socials Links:Ronica's InstagramRonica's Twitter/XRonica's LinkedInRonica's Facebook Let's Connect!• Instagram• Website• Facebook• TikTok

This week we get on Vlarg's B.A.D. side as we talk about Barry's Steamer: Massive Chalice, New Age Shops, Robocop: Rogue City, Product Placement, James Bond, The Why Files, Orconomics trilogy, comic book controversies, the Halloween cinematic universe, Twilight: the Animated Series, Hopkins in Eyes in the Trees, Epitaphs from the Abyss, Uncle $crooge and the Infinity Dime, the NEXT Jurassic World, the new Kick-Ass trilogy, the four film Beatles series, and Rogue Trooper. So, get ready to misread, it's time for a G.e.e.k.S.h.o.c.k.!

It's National Cheese Doodle Day, when Star Wars first aired on Chilean TV they cut in product placement for beer, there's a Baywatch reboot in the works, investors are gobbling up homes in one of California's last affordable areas, the first over the counter birth control is coming later this month, people are having less sex, and Vinnie reads your texts!

This episode will expire in 24 hours! Missed an episode? Pick it back up anytime! Want the back catalog? Become a supporter on Patreon! patreon.com/mercuryradio More info about ARTC And Mercury at artc.org/mercury  Follow us on Twitter @mercury870 Script available at http://mercuryradio.libsyn.com

Madame Web: Jim is back to report on his take of the much maligned Dakota Johnson release Madame Web! Did Sony pull it off!? Quaaludes: People just accept that ludes don't exist anymore but no one is asking the real question: WHY!? Also we should try them. Fantastic Four: The Fantastic Four cast has been officially confirmed, will this save the attitude around the MCU!? LET'S JUST TALK!, BOOGIE NIGHTS!, DON CHEADLE!, STREAMLINE THE CHATS?!, LINKTREE!, JUICE WORTH THE SQUEEZE!?, FREETARD!, PATREON!, FREE TIER!, SONY SPIDER-MAN MOVIES!, MADAME WEB!, MORBIUS!, VENOM!, CARNAGE!, LETTERBOXD!, FEED ME MORE!, BONKERS!, UNHINGED!, FUN BAD MOVIES!, TOM HARDY!, DAKOTA JOHNSON!, SPIDER PEOPLE!, SPIDER-GIRL!, SPIDER-WOMAN!, POWERS!, EZEKIAL SIMMS!, TERMINATOR!, TIME TRAVEL!, SYDNEY SWEENEY!, BIRDS OF PREY!, SPIDER TEAM!, AMAZON!, ADAM SCOTT!, BEN PARKER!, NSA!, BIG BROTHER!, DARK KNIGHT!, 2003!, BRITNEY SPEARS!, TOXIC!, PEPSI COLA!, PRODUCT PLACEMENT!, JURASSIC PARK!, GARETH EDWARDS!, JEFF'S BIRTHDAY!, WAWA HOODIE!, QUAALUDES!, DRUGS!, OUTLAWED!, CRIMINAL MASTERMIND!, JOKER!, ROBOTRIPPING!, AMBIEN!, WOLF OF WALL STREET!, FENTANYL!, THE BIG CHILL!, CLONOPIN!, XANAX!, JANKEM!, METHAQUALONE!, WAR ON DRUGS!, CRACK!, COCAINE!, PHARMACEUTICAL COMPANIES!, BIG PHARMA!, BASED DEPARTMENT!, DEATH BED!, PEDRO PASCAL!, FANTASTIC FOUR!, SAVIOR OF MARVEL!, VANESSA KIRBY!, DR. DOOM!, X-MEN!, MAGNETO!, MILES TELLER!, TIM STORY!, KUMAIL!, THE ETERNALS!, STEROIDS!  You can find the videos from this episode at our Discord RIGHT HERE!

Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. Virtual product placement is a powerful tool for brands to connect with audiences in a relevant way and cut through advertising clutter by integrating seamlessly into content. It offers a unique opportunity to break through in today's crowded advertising landscape. Today, Stephan discusses virtual product placement.Show NotesConnect With:Stephan Beringer: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. Virtual product placement is a powerful tool for brands to connect with audiences in a relevant way and cut through advertising clutter by integrating seamlessly into content. It offers a unique opportunity to break through in today's crowded advertising landscape. Today, Stephan discusses virtual product placement.Show NotesConnect With:Stephan Beringer: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this 167th episode of The Thriller Zone, host Dave Temple interviews John Lindstrom, a movie & television star turned debut author.Lindstrom discusses his journey from acting to writing, including his experience writing screenplays and the lessons he learned about storytelling. He also shares the challenges he faced in writing his first book and the importance of authenticity in storytelling. As we get going, Lindstrom reflects on his career in soap operas and the attrition rate in Hollywood, and discusses his wife's involvement in theater and the impact and evolution of indie films. The conversation concludes with a discussion on the dark side of Hollywood and the cautionary tale in Lindstrom's book, 'Hollywood Hustle,' a book that reflects, in part, some of his experiences in the entertainment industry. In this engaging conversation, Jon shares his passion for supporting orphanages and helping foster kids tell their stories through film. Dave and Jon also discuss the contrasting characters in his book and the dark side of Hollywood. Perhaps most of the fun involves an "acting  conversation" which has the two personalities reading from the book, playing two characters. And sure, there are potential film adaptations and casting choices, but that remains to be seen. As we close, Lindstrom shares his writing process and the therapeutic nature of writing, and as always, Dave concludes the show with much-loved "Rapid-Fire Questions." It's fun for everyone. To learn more about Jon visit: JonLindstrom.com, and as always, connect with TheThrillerZone.com & watch our podcast at YouTube.com/thethrillerzone.* * * * *TakeawaysWriting screenplays can teach valuable lessons about storytelling, structure, and character development.Authenticity is crucial in writing, and it is important to draw from personal experiences and knowledge.The attrition rate in Hollywood is high, and maintaining a successful career requires perseverance and gratitude.Indie filmmaking remains a challenging endeavor, despite advancements in technology and accessibility.'Hollywood Hustle' explores the dark side of Hollywood and serves as a cautionary tale about the pursuit of fame and success.* * * * *Chapters00:00 - Introduction and Background03:00 - Writing Screenplays and Learning Storytelling06:19 - Attending Book Conferences and Working with an Editor08:44 - Writing What You Know and the Importance of Authenticity11:36 - The Challenges of Writing a Book13:28 - The Importance of Research and Authenticity in Writing15:16 - The Challenges and Benefits of Writing What You Know17:45 - The High Lonesome Band and the Music Industry19:40 - The Beginnings of John's Acting Career in Soap Operas24:37 - The Difference Between Soap Operas and Episodic Shows26:34 - The Attrition Rate in Hollywood and John's Career28:00 - John's Wife, Katie McClain, and Her Involvement in Theater30:01 - The Impact and Evolution of Indie Films34:01 - Stylistic Influences from Books and Films42:23 - Product Placement and Movie References in 'Hollywood Hustle'45:16 - The Dark Side of Hollywood and the Cautionary Tale in the Book49:33 - Investing in Orphanages50:30 - Kids in the Spotlight50:58 - Contrasting Characters51:28 - Dark Side of Hollywood52:16 - If This Scene Could Talk52:46 - Chapter 31: Hollywood Hustle53:43 - Phone Call with the Kidnappers56:10 - Potential Film Adaptation57:08 - Casting the Characters58:36 - Tough Casting Choices59:35 - Recommendation: Your Honor01:00:03 - Writing as Therapy01:03:54 - Enjoyment of the Book01:04:52 - Rapid Fire Questions01:08:15 - Top of TBR Stack01:09:10 - Dream Dinner Guests01:20:48 - Writing Advice: Trust Your Desire01:25:14 - Memorizing Lines01:27:34 - Realistic Acting Get your copy of THE POSER, starring Detective Pat Norelli, a Hollywood cop with beauty, brains & brass...casings. If you like Michael Connelly's Bosch, you'll dig Pat Norelli.THE POSER is ON SALE FOR FEBRUARY. Get an ebook for $4.95, or paperback for $13.95. Thanks for your support of this author & this podcast!

Nicholas Mallis is an indie dance singer songwriter, producer and multi-instrumentalist based in Athens, GA.Nicholas blurs the lines between reality and fiction on his most recent album, 'Product Placement', which is chock full of danceable tunes. We got to chat about his songwriting process, musical influences, pepto bismol, what he's learned in 10 years of making music, and the prolificness of David Bowie.@nicholasmallis@onthatnote_podcast@parkerwierling

In this third installment of our Seller Strategy Masterclass for Amazon keyword research, we pull back the curtain on advanced Amazon keyword research strategies, unveiling how discovering what keywords competitors are getting sales from - ones you don't even have in your listing - can revolutionize your Amazon FBA business. We shed light on the power of Helium 10's keyword research tool, Cerebro, and how it can swiftly identify highly searched keywords that your product is ranking for. We also discuss the clever use of the multi-ASIN search to see which keywords your competitors are capitalizing on that you aren't even indexed for.  Continuing the conversation, we explore the advantage of understanding your relative rank on relevant keywords, and how to use filters to spot keywords where your competitors outrank you. We share some keen insights on how to leverage sponsored ads to boost your rank, and even how to find keywords that your competitors aren't running sponsored ads for. We believe that this strategy could make you a ton of money. Listen in as we divulge ways to automate keyword research, and how to use Magnet to identify loosely related keywords and get quick information on a list of keywords. Wrapping up the discussion, we delve into how you can get ahead of your competitors by finding hidden gems and uncovering keywords that your competitors are getting sales from that you may not have thought of. We provide guidance on using Magnet to find the most searched terms starting with a word or phrase and using the word frequency feature to identify trends. We also show you how to use auto-complete to quickly find the most searched terms. Don't miss out on this episode filled with actionable strategies that you can implement right away to give your business a competitive edge!   In episode 508 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Advanced Strategies for Amazon Keyword Research 10:36 - Product Placement for Competitor's Importance 16:39 - Sponsored Rank Average and Keyword Competitors 20:05 - New Feature in Cerebro 23:16 - Automating Competitor Keyword Tracking 27:47 - Analyzing Keywords Using Magnet 32:55 - Expanding Niche With Keyword Filters 39:32 - Keyword Search Volume and Popularity Ranking ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   Transcript Bradley Sutton: Today is the final part in a three part series on advanced Amazon keyword research, and we're going to talk about really cool strategies, such as how to find out what keywords competitors are getting sales from that you don't even have in your listing. How cool is that? Pretty cool, I think you want to know what keywords are driving the most sales for listings on Amazon. To do that, you need to know what highly searched for keywords the product is ranking for maybe at the top of page one. You can actually find that out in seconds by using Helium 10's keyword research tool, Cerebro. Now, that's just one of the many, many functions that make this tool my favorite tool in the whole suite, and it's the most powerful keyword research tool ever created for e-commerce sellers. For more information, go to h10.me/cerebro. h10.me/cerebro. Don't forget to use the Cereous Sellers podcast discount coupon SSP10. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That is a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and today is part three in a three part series where we've been giving you guys just nonstop fire strategies all about keyword research, and I've been telling you in these episodes these are the kind of strategies that could potentially make you thousands of dollars. And if you want to raise my flag in other words the BS flag on that statement, let me just illustrate why I say that it could mean thousands of dollars easily. All right, let's just say you're a newish seller, all right, maybe you've only got one product and it's doing pretty good. You know, maybe you're projected to get about $100,000 worth of sales for a year. All right. Bradley Sutton: Now how many sales come from search? You know it varies by category, varies by product. If you take a look at your search career performance and look at the attributed sales to keywords that actually happen within 24 hours of the click, it's kind of a long, a long story how to calculate that out, but you know, maybe you see that 30% of your sales come from keywords. Now, obviously there's probably more that comes from it, just from your PPC alone. But again, let's just talk about that stuff that happens within 24 hours of a search of a keyword, which is called a denormalized search results. All right, so 30% of your sales come from keywords and you're doing 100,000 a year. That's like $30,000 come from keywords. Right Now, let's just say that, hey, that $30,000 that comes from keywords, it's from like 30 main keywords that you have already, on your own, found and you're getting sales from. Bradley Sutton: Now. Imagine if you could just add five more strategies, all right, total, I've given you, or at the end of today, you'll have 30 different keyword strategies that I've been giving you in episodes, or the the first edition, the second edition, now the third edition uh, over 30 strategies. From those 30 strategies, let's just say, for some strange reason, all you can get out of it is only five more keywords to get sales. Only five more keywords, all right, how much is that? If you were already getting $30,000 from 30 keywords, you just added a thousand dollars worth of sales for the year. All right, let's just say, no, you don't just have one product. You've been selling on Amazon for a few years. You got maybe 10 products doing about a million dollars a year. Total, all right, not even each, just just total. Bradley Sutton: Now, how much if you're adding like five, only five keywords that you've discovered through these strategies, all right, that's $10,000 worth of extra sales just by following some of these strategies. Now, I really think you guys can get more than five new keywords out of these 30 strategies that we've given you. So, again, if you're just hopping in on this episode, you can go ahead and listen to it, but, but I suggest watching the? Uh, the other two episodes first. Now, those episodes are 506 and 507. Uh, if you're watching this on the web, you can just get that at h10.me forward slash 506 or forward slash 507 and catch it on YouTube. But anyways, um, even if you just want to go ahead and keep watching this, no problem, all right, let's go ahead and hop into the strategies. All right, uh, this is, if you guys have been keeping count, this is strategy number 21,. Bradley Sutton: Out of our Cerebro strategies, all right, and this one is how to see which keywords your competitors are getting sales from that you aren't even indexed for. Now, why is this important? How can it make you money? Well, this is like the easiest no brainer of them. All right, your competitors very similar product to you. They're literally getting sales from a keyword because you know they're high on page one. Uh, for a decent search form keyword and you don't even have the keyword in your listing. All right, doesn't take a rocket scientist to understand how this is one of the easiest strategies of everything that we have here that can put money in your pocket. Uh, how do you go ahead and do it? Let's go ahead and hop in. Bradley Sutton: Now, the first thing you're going to do is this works on a multi-ASIN search in Cerebro. So you put your product first in Cerebro and then you had put, you know, like four, five, six, seven, eight, nine other competitors right there as well. Now what you want to do is you are first going to hit position rank, zero and zero position rank. What that filter is is it means your rank, which is why you have to put your product first in this list. So if you put zero and zero for minimum and maximum, that means you're saying I am not ranked at all. And then what you're going to want to do is you're going to go ahead and go to the number of competitors, filter All right, number of competitors, and you're going to go ahead and put minimum one. That's all you care about. You just want to at least sell at least one person, and then nothing on the max. And then you're going to go to competitor rank and then you're going to put, let's just say minimum one, let's say maximum 10. So that means not only are your is at least one of your competitors on page one, but they are, like you know, at the top of page one. Like I said, they're probably getting sales. I'll go ahead and put since this is the US marketplace, I'll go ahead and put a minimum search volume of 400. You know you can do more or less than paying if anything comes up. And I mean the goal is for if you do this, you don't want any keywords to show up, right, you know that's the goal, like you're doing. All right, if no products or if no keywords show up. Bradley Sutton: Now, in this particular case, only one keyword came up Gothic cabinet, all right. So the way that you can see if a keyword you have is indexed or not you might not even have it in your listing Go ahead and take this list of keywords. Now, in this case it's just one keyword and you're going to want to go into index checker, right, that's the next step. So normally you might have, you know like 10, 15 keywords. Me, I'm doing all right. So I only have you know one keyword on there, but you're going to go ahead and paste the keywords into index checker and you're going to put your ASIN as the ASIN and index checker that you are checking, all right. So I'm going to copy my ASIN, I'll bring it over into index checker and then you just run index checker and then what you want to do is see does it say that you have indexed or not? All right, in this case. Yes, I am indexed. All right. Bradley Sutton: Now let's just say one of the some of these keywords was not indexed. Well, the way to know if you are indexed or not, make sure to check the videos here in index checker and you can find out how exactly to check if you are indexed or not. But again, super simple, just a few clicks. Again, you want to see where you are not ranking at all, not even in the top seven pages, but your competitors. At least one of them is getting sales from a keyword because they're in the top, in the top 10 positions. And then the next step, if you just want to see if maybe you're not indexed at all, is go to index checker. One more quick thing I'm not sure if I mentioned this before, but in another video we have match type here, all right. So I've been talking in strictly about organic ranks in a lot of these videos, but helium 10 is checking if they're also in the now defunct editorial recommendations. Bradley Sutton: If they're showing up in an Amazon's choice widget, that's different than just the regular Amazon's choice button, but in our badge it's an Amazon's choice widget. That's sponsored ads. There's a highly rated widget. They're sponsored brand header videos or sponsored brand header ads and also sponsored brand video. So these are all different match types in Cerebro, where it'll have a little letter next to the keyword showing that, hey, this is what keywords you know what's the match type of this keyword. It'll say oh or s or other things like that. So this is also valuable. Like, maybe you want to know, hey, where is my competitor showing up in the search results? And they've got a sponsored video ad. All right, hey, where's my competitor showing up in a sponsored brand ad? Hey, well, what are the keywords where my competitor is showing up for like five or six or seven different things all on page one. I mean they literally could be, could be doing that. So this is a great way to look at that as well. Bradley Sutton: All right, let's get into the next strategy how to find the keywords. Competitors are beating you on. All right. In the previous strategy, we talked about looking for the keywords where a competitor is getting sales from, but you might not even be ranked or indexed at all, and definitely not ranked. But you know what? If you're ranked on page four, five or six, or even on the bottom of page one, but most of your competitors are ahead of you, all right, why is this important? How can this make you money? Again, this is one of those no brainers. Hey, you want to show up before your competitors, right? So maybe you know there's a keyword Gothic decor and there's six competitors on there that are coffin shelves, and you're a coffin shelf. Right, there's customers who are searching for Gothic decor, who are looking for a coffin shelf. Now, they don't see all of those other products on the page. You know, maybe there's some Skull Candleholder or some moon shaped mirror or some weird Gothic thing, right, they're looking at only the coffin shelf. So it doesn't really matter the position placement there. Like, hey, is this page one, position five? Because if the first four products are all something different than what they're looking for, it's almost as if those don't exist, right? Does that make sense? Bradley Sutton: So, in this sense, like what we call your relative rank is important. Where are you showing up in the search results compared to your direct competitors? Because those are the ones who you are fighting for. You know the sale from. How do you view that? All right, so, again, this works if you have done a multi-ASIN search and then I, you know, I like to go ahead and let's put a minimum of 300 search volume. Now, what you want to go to is where it's called relative rank. All right, so I'm going to go here to the relative rank and let's just say hey, where am I? At least three, four. All right, that means I'm at least the third one that comes up. And let's go ahead, apply filters and we probably going to have a lot of keywords here. Yeah, look at this, 38 keywords show up. And so, again, these are all the keywords now where at least two of my competitors are beating me on. All right, if I wanted to, if I wanted to see all the keywords where four out of the competitors were beating me on, I would go ahead and put a minimum of four in relative rank. Bradley Sutton: Now let me explain how, again, this relative rank works. Here's coffin shelf. It says over here under relative rank, I am six. That is terrible. This is the most important keyword for my listing and it says I am six. So what I can do is I can put my mouse over this relative rank and I can see where my competitors are ranking. For Now, the one that is my ASIN. It's going to be in bold. So right here, clear as day, I can see why my relative rank is six. I see one competitor is one, another is two, another is nine, another is 14, another is 15. And then there I am, at 17. So here is a complete list of keywords where at least two out of my main competitors they are showing up on page one before me or just anywhere in the search results. You know, maybe I'm on page two, maybe they're on page two and I'm on page five. You know, regardless, this is a great metric that you want to look at. Where are your competitors being on? You are ranking for the keyword, so at least you're in the. You're in the ballgame, right, but you're not getting sales when your competitors are all showing up before you. So a great quick way to see where your competitors are being you from, find those keywords, figure out, you know, like, how you can increase your rank. You know, maybe it's by putting some more money at your sponsored ads for those keywords and hope your conversion rate goes up. But find a way to start beating your competitors so that you're the first in the relative rank On those keywords. Bradley Sutton: Next strategy how to find keywords that your competitors are not running sponsored ads for. Now, wow, how can this strategy make you money? Um, you know your main keywords. No matter what, if none of your competitors are, you know, doing ads for it, or if all of them are, you still got to do ads for it. All right, you want to rank for it, for you know your most important keywords. But sometimes you know you might want to look for keywords that have a little less competition, or maybe at least your main competitors are not the run the ones running sponsored ads. You could view that as opportunity to make some money. So how can you find that out? Again, if you are in a Multi-ASIN search, you have the results here. Um, sometimes you can go ahead and put a minimum search volume of 300. That's what I'm going to do right here. Bradley Sutton: Now, what you want to do is you want to. There's a couple ways you can do this. One way is finding out where not many people, not many of your competitors, are running sponsored ads at all. In that case, you're going to want to find the filter that says sponsored rank count and you can put like a maximum of, let's just say, two. What that means is, hey, show me the keywords here where my competitors a maximum of only Uh two are even running sponsored ads. Now, a lot of times, a crazy number of keywords are going to show up here, like even this one says a thousand keywords. So in this situation, I'm actually going to go ahead and put another Filter, which is the competitor rank average. All right, that means, hey, these aren't just random sponsored ads they're running. These are ones where they're probably, you know, getting organically around page one or two. So I'm going to go ahead and put minimum competitor rank average one, maximum 50, and then when I apply that filter now the number is going to be a lot less of these keywords. Bradley Sutton: And here, 56 keywords, like, for example, here's one right here gothic bookcase. It's probably is fairly relevant, right, and I can see there are only there is nobody running sponsored. Good grief, I can't believe this. There is zero competitors running sponsored ads on gothic bookcase, which is a very relevant keyword. Here's another one coffin bookshelf. Only one competitor is showing up in sponsored ads. Uh, for this keyword gothic cabinet Nobody is running sponsored ads. So that's a great way again to see which keywords your competitors are not even focusing on. Bradley Sutton: Another situation could be instead of the number of competitors, you might want to look at sponsored rank average and maybe you want to see where their average is like, at least Like 30, you know meaning they're probably a lot of competitors are not even on the first. You know few pages of sponsored ads and if I go ahead and apply the filters on that, so again, sponsored rank average, minimum 30. I'm not putting anything in sponsored rank count. Now I see nine filtered keywords and see here, here's one keyword right here coffin decor. There are a couple of competitors showing up in sponsored ads and this is a keyword that a lot of people are on page one for. But look at this the main competitors are are 33rd and 69th as far as sponsored ads. That means that's like page three and page Six probably in sponsored ads. That means if I come in, I would potentially be the only person. If I bid high, I would be the only person on page one For this keyword in sponsored ads. Bradley Sutton: So another great way to find valuable information that can save you money in advertising so that, uh, you know that you can focus on certain keywords and you're not going to have much A competition at all on the flip side. Maybe you're just curious hey, where are most of my main competitors? Uh, you know advertising for where they, where are they, concentrating their top of search spend? You can go opposite on there, say you can say, hey, show me, uh, you know, put in the filter here, show me where they're sponsored rank average, regardless of their competitor rank average. So me where it's between one and 20, meaning that on average they're on page one, and that's going to show you where most of your competitors are concentrating their spend. So a lot of different ways that you can filter through this information, but it's important to do that so you can really like dial in your ppc game. Bradley Sutton: How to get a quick view of top products for amazon keywords. Why is this important? Well, as you've been seeing from a lot of our Cerebro strategies here, sometimes when you do search results, uh or in Cerebro, you can have hundreds, if not thousands, of keywords. Not all of these keywords are completely relevant to your product and you shouldn't just base it on our competitor performance score. You know, like I said before, that that doesn't mean it's always 100 relevant or that there's not other Keywords that are very relevant. Bradley Sutton: If you're looking for uh keywords where most of the top you know 10 products or the pages, the ones that are at the top of page one, are somewhat similar to your product, you know how would you? How would you do that One by one? Well, you would have to go and click each keyword and look on amazon to see all right, gothic decor, are these all coffin shelves? Oh no, when I click on gothic decor, I see a whole bunch of of random products like dream catchers and and gothic bed frames and stuff like that. Right? So now you know, okay, this is probably not a keyword where a lot of people are searching for coffin shelves. Right on the flip side, if I search for, um, you know, mini coffin bookshelf, all of the all of the products might look like one of my products. I hope that makes sense. Bradley Sutton: So, instead of having to go one by one and just checking what these keywords look like, we have a brand new way in order to uh see this inside of Cerebro. Let me show you how to do it. All right. So, in in Cerebro, if you mouse over any of the keywords, you're going to see this pop-up window, if you don't have the advanced view on, and you're going to see thumbnails of the last time, helium 10 check the top 10 products, the thumbnails of the main image. Super, super cool. You no longer have to go to amazon to take a look at the keyword. You'll instantly see the thumbnails. If you're looking for a little bit more information, you, you're gonna. You can hit the advanced view and if you hit advanced view Now, you can actually see the titles of those products, you can see the price, you can see if it has variations. The rating Super, super cool guys is one of the uh, newest features of Cerebro. Um, you know, depending on when you're watching this, you might not have full access Uh to it yet. Um, but this is a really cool feature where you no longer have to go click one by one and then look off of Uh, helium 10 back on amazon to see what kind of products are on the top of page one. Bradley Sutton: All right, how to automate your amazon keyword research. All right, we've been talking about a lot of strategies as far as how to find top keywords from your competitors. You know from your own listings, uh, etc. Now, the way I showed it to you guys, it doesn't take too much time. But maybe you've got 10, 20 products and you wanna be checking your competitor's keywords once a week. Well, it can start getting pretty tedious and time consuming and a lot of data that you're gonna have to process to every single week or every other week, go through all of your products and all of your competitor products and know, all right, is my competitor ranking for any new keywords that I didn't know? So I can put it in my listing. So how would you like a way to just put time back in your hands? I mean, time is money, right, so this could take hours and hours a month, but instead of that, let Helium 10 do the work for you. Bradley Sutton: How can you automate keyword harvesting from your competitor's keywords? Well, it actually goes back to your dashboard, all right. So what you're gonna wanna do is you're gonna wanna go back to just your regular dashboard, okay, and you're going to hit insight settings on the very bottom left of the screen insight settings, all right. Once you do that, you are going to find the keyword insight settings and then you are going to hit four insight types and you are going to select customize under keyword suggestions based on my competitors, all right. So hopefully you've set your competitors and if you haven't set your competitors on your insights dashboard, there's videos that we have on our dashboard on how to do that. But you wanna put your top five competitors for all of your products and these are the ones that you probably are running Cerebro off of. Bradley Sutton: Once you've got that done, like I said, go to your insights types, hit under customize under keyword suggestions based on my competitors, and what you're gonna do here is you're gonna enter exactly whatever you like to do inside of Cerebro. You're basically automating your Cerebro process. So maybe you said, hey, I wanna know any keyword where the search volume is at least 400 and my rank is like maybe I'm not ranking at all, so I'm gonna put zero and zero, but at least one of my competitors is ranking in the top 20 positions. All right, that's what you just fill it out, just like you would on Cerebro. So now, any time that one of my competitors for any one of my products, right, is getting sales from a new keyword that I'm not ranked for now. I'm going to get actually an insight on it or a notification right here and it'll tell me hey, your competitor is ranking for these new keywords. Bradley Sutton: Would you like to start tracking it? Would you like to start putting it in your listing? This is like super, super cool guys, next level If you don't have access to it, you're gonna need the diamond plan in order to access this. But I mean talk about putting money and time back in your hands. I mean this saves hours and hours of work. You now don't have to even run Cerebro almost ever again on your products, unless you wanna do some advanced to filtering, but you can now get those keywords delivered to you in a message saying hey, your competitor is getting sales from these keywords. Do you wanna put it into your listing? So, guys, if you wanna start automating it, make sure to set that up on your insights dashboard. All right, guys. Bradley Sutton: So we just went over a lot of strategies in the last three episodes on Cerebro 25 of them in total. I've just got a couple of strategies here using our other keyword research tool, magnet, so let's go ahead and get into it. How to find loosely related keywords to an individual keyword phrase. How can this be important? How can it make you money? Well, we showed you in Cerebro I had to get a lot of really specific information. But maybe you're doing a little bit broader research and you wanna kind of like, hey, instead of just looking at what these exact products are ranking for, let me have a broad view of keywords that are very loosely related and some closely related and see if something comes up that maybe didn't come up in Cerebro. Let me show you how to do that. If you go to Magnet, our tool, let's go ahead and enter a coffin shelf if that's my main keyword and I'm gonna hit get keywords. Bradley Sutton: And now what's going to show up here are all of the keywords that are loosely related to coffin shelf, and how these keywords are sourced is from different databases. One of the sources is organic, meaning these are the keywords that other products ranking for coffin shelf are also ranking for. Right, we've also got smart complete. Smart complete means hey, let's take this word, coffin shelf and then what are some long tail keywords related to it? I'll show you guys in a later strategy how to a little bit more recent. I'll show you in a later strategy a little bit more detail on that. And then last it's showing Amazon recommended keywords for other products that are on the coffin shelf search results, all right. Bradley Sutton: So for example, I just typed in coffin shelf and take a look, even without any filtering at all. Look at some of these interesting keywords that come up Gothic kitchen decor, punk room decor, creepy room decor, goth bedroom, curiosity cabinet. So these are other keywords that maybe wouldn't have come up in my Cerebro searches. But I'm just getting a little bit more information here and a little bit more keywords on things that I might want to put into my listing. There's a lot of filters here. Like, maybe I just wanna see all the keywords that have over a thousand search volume, I can use that filter. Maybe I wanna have all of the keywords that have at least three words right, I don't want any one word phrases, I don't want two word phrases. You know I could use that filter. Tons of filters here. Maybe I'm interested in what are all the keywords that have a title density? Maximum three, all right. What does title density mean? Title density is the number of products on page one of the search results of a keyword that have that exact search keyword in its title. So there's tons of different filters you can use. Bradley Sutton: And then again, this is a great way to round out your keyword research or perhaps get other ideas how to get top level information on a group of keywords. All right, let's just say that you came up with, you know, 30 keywords from Cerebro that your competitor is beating you on. Or let's just say you've been, you know, getting a whole bunch of data off of Amazon, like you've been looking at Pinterest trends or Google trends or TikTok hashtags or whatever, and you just have this random list of keywords and you're like, hey, I just wanna see you know what's the search volume of these keywords. Let me show you how you can just get some really quick information without having to, like one by one, go through these. All right, so let's just use the scenario, first of all, that maybe you were on Cerebro and you found nine different keyword phrases that your competitors are beating you on and you maybe wanna know what is some information on those keywords. Well, I'll just go ahead and copy these keywords right here and I'm actually going to paste them into Magnet. All right, and again, these keywords can come from anywhere. Bradley Sutton: Now, where I want to go, if I want to analyze multiple keywords, is the second tab of Magnet, all right, so once you're in Magnet, hit the analyze keywords tab and then go ahead and paste all of those keywords. I can put up to 200 in here and then you can hit the button analyze keywords. All right, now what comes up is not all of the long tail keywords or not the loosely related keywords. This just brings up the exact keywords that came up. All right, from the ones I pasted, and now I can just see the information, such as the estimated keyword sales for each one. I can have the buttons that go to the brand analytics. I have the search volume for each keyword. Let's just say these were the keywords that my competitors were beating me on, or that my competitors are on page one from. Well, the cool thing here is I can actually see a keyword summary of the total search volume. So instantly I'm like, okay, wow, my competitors is beating me on keywords that have a total search volume of 7,200. All right, so there's a lot of cool information that you can see here. Bradley Sutton: So again, this is a great way to just get some like quick information on a group of keywords instead of having to go one by one on your keyword list, how to find long tail keywords from a root keyword or phrase. Now, why is this important? How can this make you money? Well, you might know what your main keywords are. You might know what other keywords products are ranking for, but it's important to understand that there might be longer tail versions of these keywords. Maybe they don't even have that much search volume that can really round out your keyword research, and maybe you'd be the only competitor who is ranking for these keywords, all right. So how can you do that? Bradley Sutton: Let's hop into Magnet. I just use one of my main keywords coffin shelf. Here and again, there's thousands of keywords that came up, but if I wanna see the long tail versions of this, all I have to do is I'm going to select the match type of smart complete, all right. So smart complete is allows me to show what keywords coffin shelf is the root of. Where are maybe there are some plural versions of this keyword? Where are some keywords where the order is different than the original word? Bradley Sutton: Do you know how you do autocomplete on the Amazon search bar? If you type in coffin shelf, it'll just show you keywords that just start with the word coffin shelf. But look at some of the words that came up when I did smart complete here for coffin shelf. I see coffin shelves. I see coffin shelf large six foot tall. I see glass coffin shelf. So there's a keyword where it starts with a different word. I see book shelf, coffin. So there, all of a sudden, it mixes up the words and even adds another one. Here's another one coffin wall shelf. It took those two words, coffin shelf, and then put a word in the middle of it. So this is like a great way to kind of like look for longer tail versions. Bradley Sutton: Now that what I just showed you, that smart complete. It's also indicative of what could come up in a phrase match target for PPC. All right. So if you do phrase match or broad match, right. So Amazon sometimes will change the order of the words. It'll add a word before, it'll add a word after In broad matches. A little bit, you know more crazy the kind of things that it does. But now, instead of just all right, let me just see what's gonna show up on a broad or a phrase match. You can actually get a preview of what kind of keywords would come up if you do a PPC campaign on a certain keyword. That's kind of crazy if you think about it. What is everybody else on Amazon doing? They're just like all right, amazon, take the wheel. You know, let's just see what you're gonna show me for no, now you can know the exact keywords that potentially could come up in one of those campaigns. Bradley Sutton: Another way that you can use this information is by trying to see where you know like maybe you wanna expand out in your niche, like I am selling coffin shelves here. I have this list of 3000 keywords ready to coffin shelf and I just wanna make something coffin shaped, right? Maybe it doesn't start with coffin shelf. Let me show you what you can do With the list unfiltered. The first filter you're gonna do is you're gonna go to phrases containing and then I'm gonna go ahead and put coffin there, all right. And then, once I apply the filters, now any keyword out of these 3000 that came up that have coffin in it show up. So maybe I'm like all right, where are the keywords that have at least 400 search volume that have the word coffin in it? And now, all of a sudden, I see 40 keywords. Bradley Sutton: Right, and if I'm selling coffin shelves, all of a sudden, something else might strike my fancy here, like I'm just looking at this and here's something that I didn't realize. There's 400 people searching for coffin coffee table all right. There are 500 people searching for coffin decorations. There's 500 people searching for coffin bowl what the heck is a coffin bowl? I might wanna look at that. There's almost a thousand people searching for coffin rug all right, and here's a creepy keyword skeletons carrying coffin. Bradley Sutton: These are like new product ideas that I can expand my brand out to, that I didn't even know existed and all I did was I just put in my main keyword into MAGNET and I was like, let me do a filter for any keyword out of these 3000 where coffin is in it, and now I can see tons of product potential. So here's three different ways that you can find long tail versions of keywords what might come up in a PBC campaign, or even new ideas for product line extensions, how to see the keywords in a niche that are trending up in search volume. Now, why is this important? How can it make you money If you've got a lot of keywords that you're considering to use and maybe you can't fit them all in? Or maybe you're looking for new product ideas. Bradley Sutton: Well, how are you gonna prioritize it? Sure, you can prioritize it by search volume, but let's just say that even there, hey, all these keywords, there's a lot of products that have this, or a lot of keywords that have the same search volume. Well, how do you prioritize then? Well, what I like to do is I like to prioritize by the ones that are trending up. Right, if a keyword is going down in popularity compared to last month, I might not wanna focus on that keyword. So how can I easily see which ones are trending up? Bradley Sutton: There's a filter right here in MAGNET. So if I have any search results up in MAGNET, all I have to do is look for the filter search volume trend. And maybe I wanna see something that has a minimum of 50% increase compared to last month. I'm gonna put a minimum of 50 and I'm gonna hit apply filters. And now any keyword that has a big trending up is going to show up here. And look at this. Oh, my goodness gracious, I see coffin Zen garden is up 104% on search volume compared to last month. Coughing candy bowl is up 261%. So if I was looking to prioritize keywords, do you think I'd wanna prioritize some keywords that are up by over 100%, absolutely. So an easy way again to see in your niche what keywords are on the way up. Or, conversely, maybe you wanna see what keywords are on the way down. Just put in any keyword into MAGNET, check the related keywords and use that trending filter how to find common root words in an overall keyword niche. Now, why is this important? Well, again, I like to use this almost as a product research tactic. It could be, and also a PPC play too. Bradley Sutton: When I enter in Magnet a certain keyword, that's my main keyword and I'm looking at a whole bunch of loosely related keywords. Maybe there are certain trends that I don't realize. Like it doesn't take a rocket scientist to understand that if I put in coffin shelf, there's probably gonna be a lot of coffin related keywords, but sometimes there might be other keywords that could give you other ideas that you weren't even thinking about. How can you find that? Let me show you. Let's just say I searched coffin shelf here in MAGNET. I'm gonna look at this box called word frequency and what this means is, of all the search results that are showing up and I can also filter it down even a little bit what keywords appear the most in the phrases. And again, just like I thought the number one keyword here or actually the number one keyword is decor at 1000, but then coffin was 600. But maybe there's something else here that looks interesting. Like, for example, I see a spooky and I'm like spooky, 131 of these keywords have the word spooky in it. So if I hit spooky, what happens is is now all of the keywords on that list that start with the word spooky are gonna show up here and I can start getting some ideas. Like look at this 38,000 search volume for this keyword. Spooky basket 1400 search volume for spooky home decor. Spooky desk accessories has a couple hundred searches a month. All right. So now, all of a sudden, I just discovered, maybe in like a new sub niche where I'm looking at coffin shelf. But I see, wow, look how this keyword spooky is trending in so many of these keywords. And again, I can use these keywords in my listing or use it as potential PPC test or use it as an idea generation for new ideas for my brand. All right. Bradley Sutton: Last strategy of the day how to instantly see the most search terms on Amazon that start with a word or phrase? All right. So this is pretty cool. Like how can this help you out? Well, you know, you might just be doing very, very like kind of low key research where you discover something you're like, all right, well, what is the most search term? Like, hey, I saw this garlic press, you know, is garlic press the most search term that starts with the word garlic? Or is there something else you know, coffin shelf. Is coffin shelf the highest search term that starts with the word coffin, or are there longer tail versions of this keyword that have even more search volume? Bradley Sutton: Check out a super simple way to find out in seconds which keywords are the most searched. When you start with any letters, word or phrase, all you have to do is just go directly to magnet guys and start typing. That's it. So let's just say I'm gonna type in coffin. If I pause just a few seconds, any keyword that has a lot of search volume is gonna show up here. And here I can see that the number one keyword that starts with coffin it's not coffin shelf. Coffin shelf isn't even top 10. It's coffin charcuterie board. That's crazy. I didn't realize that. All right, maybe I'm wondering. All right, what are the most search terms that start with coffin shelf? Here we go coffin shelf is number one. Coffin shelf large is number two. I mentioned garlic press earlier. What are the most search terms that start with the word garlic? Well, whatever shows up here in this autocomplete, right here in magnet, it is the words. It is sorted by the number of searches. All right, so I can see. If I put in garlic, the number one keyword is garlic, number two is garlic press, then garlic powder. So any keyword you can possibly think of on Amazon. Bradley Sutton: If you're just really curious, hey, what are some other keywords that might start with this keyword and one of the most search ones? Just start typing anything you want into magnet. Don't even have to click anything. Whatever comes up in the magnet autocomplete are the highest search terms. All right, guys, there you have it. We just did, I think, by my last count, 31 keyword research strategies over the last three episodes. Now don't just sit there and be like oh wow, that was amazing, Bradley, those are some incredible strategies and that's it All right. That does nobody any good. That means I just wasted my breath here in all these strategies. What I want you to do is pick some of these strategies and start doing it right now on your own account. Bradley Sutton: Maybe you haven't even found a product yet, but there was ideas that I brought up in this keyword research on how you can find product ideas. Maybe you've got an existing brand and now you know of how you can come up with expanded ideas by doing keyword research. Maybe you've got your product on the way to you right now from your supplier and you need to start building your listing and you wanna make sure you've got the best keywords. These 31 strategies are going to help you with that. So, guys, hope you enjoyed these episodes. Bookmark these, go back to it, refer to it. I'm gonna try and put copies of these videos also inside of our tool and inside of our Helium 10 Academy so you can have them as reference. Let me know, guys, in the Helium 10 members Facebook group or, if you're watching this on YouTube, in the comments. Let me know which one of these strategies you thought was the coolest, which ones that have helped you find new keywords that can help you get those extra thousands of dollars of sales on Amazon.

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. With platforms such as Amazon and Peacock offering in-show product purchases, the convenience of instant gratification has become the norm for consumers. For advertisers, this presents an opportunity to capitalize on a stronger attribution model and potentially revolutionize product placement. Today, Erin discusses the future of product placement. Show NotesConnect With: Erin Schmidt: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. When it comes to product placement, there are several variables to consider in order to ensure a successful placement. Ultimately, a successful product placement is one that effectively integrates the product into the content in a way that resonates with the audience and contributes to positive brand perception and sales. Today, Erin discusses measuring product placement in television. Show NotesConnect With: Erin Schmidt: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A study shows the brands that showed up the most in movies!