Podcasts about entertainment marketing

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Sende uns Deine NachrichtIn dieser außergewöhnlichen Folge des AI Leadership Podcasts trifft Norman Müller auf Lars Bendix Düysen – einen Mann, der einst mit Weltstars wie Pharrell Williams arbeitete, im Top-Management bei Sony Music und Universal zu Hause war und heute mit seinem Unternehmen BDX Entertainment die Schnittstelle von Künstlicher Intelligenz, Daten und Entertainment neu definiert.Lars erzählt, wie seine Liebe zur Musik als Kind mit Gitarre und Beatles begann, ihn später in die Plattenfirmenwelt katapultierte – bis hin zu goldenen Schallplatten, Millionen-Deals und internationalen Künstlerkampagnen. Doch irgendwann fragte er sich: Was kommt danach? Die Antwort: raus aus der Komfortzone, rein in die Selbstständigkeit.BDX Entertainment will das Entertainment-Marketing entmystifizieren. Mit Hilfe von KI-Tools und digitalen Zwillingen wie „NOA“ hilft Lars Unternehmen dabei, datenbasiert zu entscheiden, welche Künstler, Inhalte und Kampagnen wirklich mit ihrer Zielgruppe resonieren – und das in Echtzeit. Statt veralteter Marktforschung und Bauchgefühl liefert BDX konkrete Insights für messbaren Business-Impact.Norman und Lars sprechen auch darüber, warum echte Emotionen durch handgemachte Musik unersetzlich bleiben, wie Musik als emotionaler Brand-Booster funktioniert und warum es gerade jetzt eine Plattform wie BDX braucht, um Marken, Künstler und KI sinnvoll zu verbinden.Zum Schluss wird's persönlich: Lars teilt Anekdoten mit Udo Jürgens und Pharrell Williams, spricht über seine Mission, Kollaboration über Konfrontation zu stellen – und empfiehlt exklusive Podcast-Gäste aus seinem Netzwerk, von Snapchat-Chefs bis Hip-Hop-Künstlern mit Lufthansa-Stage.Eine Folge über Mut zur Veränderung, technologische Visionen und die Zukunft einer Branche im Wandel.ShownotesVernetze dich mit Lars auf LinkedIn: https://www.linkedin.com/in/ldueysen/Triff Lars im Bundesverband für KI-Transformation: https://www.venture-ai-germany.space/members/32491978Buche jetzt Deinen kostenfreien Video-Call mit Norman: https://calendly.com/norman_mueller/meetingSupport the show________________ ✅ AI Leadership Live Talk In seiner privaten Gruppe teilt Norman exklusive Einblicke in seine Arbeit, teilt exklusiven Content und läd spannende Gäste zu einem Live-Stream ein. https://chat.whatsapp.com/DxNCSlUWdnu68SNNXBnKNT

IN CLEAR FOCUS: Mona Kinal, CMO at G2A.com, discusses digital entertainment marketing. She shares the strategy behind G2A's evolution from gaming to a broader marketplace and the use of the Explorer and the Caregiver archetypes in brand communications. Mona discusses the uses of AI at G2A.com, key partnerships, and combining traditional media with innovative channels. Mona also highlights opportunities using AR to create, immersive marketing experiences that engage digital engagement audiences.

In this episode of The Speed of Culture Podcast, Matt Britton speaks with Julian Jacobs, Head of UTA NY and Co-Head of Entertainment Marketing at United Talent Agency. Julian shares insights on how UTA bridges the gap between brands and culture, fosters meaningful partnerships with entertainment properties like Barbie and White Lotus, and navigates the evolving creator economy.Follow Suzy on Twitter: @AskSuzyBizFollow Julian Jacobs on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

✨  Mackie Swoger, Senior Manager, Marketing @ Hulu ☁️ Mackie's story of resilience and adaptability in the entertainment world ☁️ Career-defining lessons learned from 10+ college internships ☁️ How to break into entertainment marketing and stand out ☁️ Strategies for building confidence in a competitive field☁️ Behind-the-scenes insights into entertainment marketing campaigns Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

On this episode of AW360 we're thrilled to welcome Jennifer Jasnoch, Head of Home Entertainment Marketing at Sony Electronics. Jennifer discusses the enduring magic of the Sony Electronics brand, their recent relaunch of the Bravia TV line, how they're working with influencers in the social space, and much more.

Tom and Mike welcome Michael Dresner, digital media strategy and business development expert and veteran. Michael is the Founder of Forward Media Partners, was COO of CineSport, SVP Media, Sports and Entertainment Marketing at Digitas, and Vice President in various sponsorship and sales roles at the NBA. With Jake Paul vs Mike Tyson capturing millions of eyeballs on stream and socially over the past week, the CUSP crew dissect the current creator economy, where influencers are king and queen, and profit is priority. They also discuss how traditional broadcast media giants are now playing catch-up to OTT platforms.  The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter (@mikeschrett1), Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pragna Prasanna, Breah Banks and Lissa Ruiz managing social media efforts. Link: https://www.linkedin.com/in/michael-dresner-92528/ 

Jim Fredrick is a trailer editor, studio marketing executive and film professor - and author of the OPENING WEEKEND: AN INSIDER'S LOOK AT MARKETING HOLLYWOOD'S HITS AND FLOPS.    In this conversation, we discuss Jim's career which began in editing trailers and spanned both the studio, independent and vendor sectors. We also hear about Jim's experience in helping launch some of the biggest and most loved films in recent history and hear memorable anecdotes about working with Rob Reiner at Castle Rock Entertainment and his singular experience of travelling to the UK shortly after Stanley Kubrick's death to create the marketing campaign for EYES WIDE SHUT and, going back to his professional roots, we learn what Jim's recipe is for a great trailer.    Jim Fredrick was President of Marketing at Castle Rock Entertainment, Senior Vice President of Creative Advertising at Warner Bros and Executive VP at Sony Screen Gems. He's worked on over 200 advertising campaigns including the HARRY POTTER franchise, THE SHAWSHANK REDEMPTION, HAPPY FEET and Stanley Kubrick's EYES WIDE SHUT. He is a Professor of Entertainment Marketing at Chapman University.  

As Director of Global Sports, Media, and Entertainment Marketing for Google, Kate Johnson is one of the most influential people in sports marketing. On this show, she discusses Google's women's football strategy, partnerships with Arsenal, Liverpool, the NWSL, and the Frauen-Bundesliga, and her own experience as an Olympic medalist and a woman in sport.

On this episode I talk with Steven Marques, the cog in the relationship between Ally and Charlotte FC. Steven has been a part of the Ally team working with Charlotte FC since they first were secured the kit rights with the club. Learn more about what Steven does day to day and about his journey to get to be a part of this relationship and his role with Ally. Steven's family immigrated from Portugal and he moved to North Carolina when he was 6. His passion for soccer been with him to this day and has found a good fit at Ally.

Join host Moira Vetter and guest Zakia "Kia" Holland, VP Brand Marketing of Sony Pictures Television. They discuss how Kia's path led her to the exciting world of entertainment marketing, the importance of taking time to reflect, and focusing on the things that matter.  patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

This episode is a celebration of ideas and inspiration-and what happens when we give ourselves permission to let go of what's not working ...and pursue a dream! Wherever you are on your journey, you won't want to miss this inspiring episode.My guest today is Nicole Longo. Nicole spent over a decade in Entertainment Marketing, leading the brand marketing campaigns for major motion picture franchises including Spider-Man, Jumanji, and Kung Fu Panda, before pivoting into Tech to run the North American B2B marketing team at Snapchat. In 2022, Nicole followed a personal passion to become a professional home organizer and the owner of NEAT Method Los Angeles South Bay, a luxury home organizing company that takes her clients homes ( and lives) from chaos to calm! Nicole shares the mindset journey and professional coaching experience she used to find her authentic self, overcome burnout ,and create a life she used to only dream about.  She also shares how she applied her marketing and business background to operating and promoting her own small business- along with pro tips for how you can do the same!  In this episode we get into:How working from home during the pandemic revealed the benefits - and need for- having a streamlined, organized space for mental clarity, reduced stress, and a sense of calm in Nicole's life. And has now become a way she helps others!How to conduct your own market research when starting a new venture- and how to position yourself in your neighborhoodReal talk about a working at the expense of our mental health, family time, and autonomy- And considering why we might be doing that.Connect with Nicole:Instagram - @lasouthbayneatWebsite - www.neatmethod.comJoin the Club :Follow on instagram - @hollywoodsecondactclubSign up for our Newsletter. Subscribe here. Coaching Services:If you are interested in coaching and working together, schedule a time for a virtual coffee and let's talk! I'd love to hear about your goals and see if I can be helpful hello@hollywoodsecondactclub.com Rate, Review, & Follow on Apple Podcasts:"I heart Alexis and The Hollywood Second Act Club Podcast" If that sounds like you, please consider rating and reviewing my show! This helps me support more entertainment industry professionals–just like you–in crafting their own Fabulous Second Acts. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, be sure to let me know what you loved most about the episode!Also, if you haven't already, follow the podcast wherever you get your fix . I'll be adding lots of goodies to the feed–and if you're not following–there's a good chance you'll miss out. Follow now!In this episode of the Hollywood Second Act Club podcast, host Alexis Walker chats with Nicole Longo, a former studio marketing executive who pivoted to become the owner of Neat Method Los Angeles South Bay—a luxury home organizing company. Nicole shares her journey of self-discovery and career transformation, fueled by executive coaching and a passion for organization. She discusses overcoming burnout, the significance of reconnecting with personal dreams, and imparting wisdom on marketing and entrepreneurship. Tune in to hear inspiring stories and practical advice for anyone looking to make a significant career change and follow their passions.00:00 Introduction: Embracing Childho

Tehnologija i internet su transformisali mnoge industrije a poseban skok se desio u industriji produkcije igranih sadržaja. U sjajnom razgovoru o biznis i marketing strani produkcije, kompletnom procesu od ideje do emitovanja, formatima, načinima konzumiranja sadržaja, odnosu linearne televizije i streaming platformi, pričali smo sa Marijom Vićić, izvršnom direktorkom agencije Two Rivers, koja stoji iza nekih od najvećih domaćih produkcija i koprodukcija. Marija je veliko ime u svetu marketinga i advertajzinga u regionu sa zavidnim iskustvom, a poslednjih godina kroz rad u agenciji ima prilike da iz prve ruke posmatra i bude akter transformacije ove industrije u Srbiji. Marija Vićić, Executive Director @ Two Rivers - https://www.linkedin.com/in/marija-vicic-a862554/ Teme u epizodi: - Uvod i predstavljanje - Marijin karijerni put - Od početaka do svetskih koprodukcija - Proces od ideje do produkcije - Kako to sve izgleda u praksi - Koliko velike koprodukcije mogu da pomognu da se razvije lokalno tržište - Drugačiji formati - Šta je to što je potrebno da bi danas napravio uspešan i gledan projekat - Gde se mi danas nalazimo kada je svet produkcije u pitanju - FANDOM - Šta nas čeka u vidu transformacije gledaoca, produkcija programa konzumacije programa, borba linaarne TV i striming platforme Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Pratite DigiTalk.rs na društvenim mrežama: Facebook: https://www.facebook.com/Digitalk.rs Instagram: https://www.instagram.com/digitalk.rs/ Linkedin: https://www.linkedin.com/company/digitalkrs Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Usluge Raiffeisen banke za stanovništvo koje preporučujemo: https://bit.ly/4eruwx1 Usluge za mala i srednja preduzeća Raiffeisen banke koje preporučujemo: https://bit.ly/3Xo68qh - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ U Ideinoj online prodavnici unesite promo kod 1000digitalk i očekuje vas 1.000 dinara popusta prilikom vaše online kupovine! Prijatelj podkasta: - BiVits ACTIVA Brain Level Up Booster - https://bivits.com/proizvod/brain-level-up/ Kada želiš da živiš i radiš na višem nivou, uzmi BiVits Brain Level Up za više energije i bolju koncentraciju tokom dana! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "Vožnja života'' izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

Scott Edwards is the EVP of Fox Creative Advertising where he oversees the “formula-free process” of creating the campaigns from first-look trailers, launch promos, current-show episodics, key art one sheets or billboards, custom social content, and anything else on the horizon to help ignite hits such as 9-1-1 LONESTAR, ACCUSED, BOB'S BURGERS, THE CLEANING LADY, CRIME SCENE KITCHEN, FAMILY GUY, KRAPOPOLIS, LEGO MASTERS, THE GREAT NORTH, THE SIMPSONS, THE MASKED SINGER, SPECIAL FORCES, and an array of Gordon Ramsay shows. And prior to Scott's incredible run at Fox, let's just say he probably owes you fifteen bucks for, as he would confess, “convincing you to see a movie that didn't really deliver. It happens. That's the gig.”   01:57 Introducing Scott Edwards: A Creative Force in Entertainment Advertising; 09:22 The Art of Building Elite Teams and Navigating Industry Changes; 43:51 Elevating Campaigns with Strategic Creativity and Music; 45:16 Crafting Iconic Campaigns: A Deep Dive into Creative Processes; 48:47 Navigating Creative Choices in Entertainment Marketing; 50:22 The Art of Marketing and the Influence of Music; 51:22 Evolving Strategies in Entertainment Marketing; 53:55 The Impact of Teaching on Professional Perspective; 58:27 The Power of Authentic Storytelling in Marketing; 58:58 Learning from the Next Generation: Teaching Insights; 01:14:06 The Future of Entertainment Marketing in the Age of AI; 01:20:20 Personal Reflections and the Importance of Connection   Be sure to check out our wonderful sponsors: Defacto Sound - www.defactosound.com/ Carrma - www.carrma.com/   Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.   You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.   And here's Scott on LinkedIn: https://www.linkedin.com/in/scott-edwards-a815466/ 

Is there anything better than listening to your favourite band while sitting outside in the sun with friends, family, and fellow music-lovers? Very few experiences can top the feeling you get from soaking up fresh air and soundwaves simultaneously. So, as summer approaches, we bring you "Festival Season" - a special 3-part series on music festivals.Music festivals appear to pop up out of nowhere - in a city park, in the green space beside a lake, or on a farm next to a river. All of a sudden, a field becomes a dance floor for a main stage; or a leafy forest grove transforms into an intimate music workshop. It seems instantaneous, but a festival takes months—and sometimes years—to plan and produce. Staff and volunteers work tirelessly to bring music fans the most entertaining, uplifting, safe, and memorable experience possible.In this series, we talk to a few of the wonderful people that work around the clock to bring us these magical events.Part 3 - KEVIN GOODMAN: Tall Pines Music & Arts Festival As the CEO of Front Row Centre Music & Entertainment Marketing, Kevin Goodman brings passion, enthusiasm and a boat load of experience to his current endeavours in the music world. He has a talent for facilitating the connections that allow the dream to become a reality, creating an unforgettable summer festival experience for musicians and fans alike. 15 bands, live art, food trucks, local vendors, kids' zone, beachfront, canoeing, and much more: that's what you'll find at the Tall Pines Music Festival,  July 19 & 20 in Gull Lake Park, Muskoka. Learn more: Tall Pines FestivalFront Row Centre MarketingBorn & Raised Concert Series Mind Aid Music Samples in this episode:"Take Your Time" - Chloë Doucet (Single, 2024)"Find New Ways" - Dan Mangan (Single, 2024)"Algonquin" - The Real Shade (Horizon Diaries, 2018)Thank you for listening! If you enjoyed this episode, please consider supporting the pod with a donation. Any amount helps! MUSIC BUDDY IS:Jane Gowan (host, producer, editor) Tim Vesely (co-producer) Michael Deibert (admin & production assistant)The show's theme song, "Human Stuff," is written by Jane Gowan and Tim Vesely, and performed by Jane and Tim, with additional vocals by Steve Wright and Connie Kostiuk STAY IN TOUCH Email: jane@musicbuddy.caInstagram: @musicbuddypodcastFacebook: @musicbuddypodcastTwitter: @janegowanTikTok: @musicbuddypodThis podcast is brought to you by Morning Run Productions.

Trailers, Indie Film and AI... plus Special Shoots with FX, MAX and more!   This conversation, we did a deep dive with the Chief Creative Officer of Mocean, Greg Harrison. You'll hear us delight in the art of mixing the perfect Sazerac; what it's like to be onset with the likes of Ben Stiller, Larry David, John Oliver, Samantha Bee, John Travolta and how Greg got some good acting out of LeBron James; the long road to making his first indie film, Groove, and then his second film, November; moving from trailer editing into special shoots with top notch creative teams; yeah, we get into AI and where it's gonna land in terms of tools people can use for the creative process; how Mocean is paving new ground in the modern brand space; and we take a moment to wonder whether Picasso's early showings of Guernica tested well. Plus, if you stay to the end, you get to hear about a 1 star listener review... FUN!   01:32 Introducing Greg Harrison: A Creative Force in Entertainment Marketing;  02:05 The Art of Crafting the Perfect Drink;  03:14 Behind the Scenes: The God of War Campaign;  05:57 From Indie Films to Entertainment Marketing: Greg's Journey;  07:26 The Craig Murray x Michigan State Connection;  18:16 Making It in the Movies: The Journey of an Independent Filmmaker;  38:30 Returning to Entertainment Marketing with a Filmmaker's Perspective;  43:43 Advice for Aspiring Creatives: Talent, Perseverance, and Luck;  52:55 Exploring the Creative Process with Industry Giants;  01:01:53 The Impact of AI on Creativity and Industry Evolution;  01:22:04 Finding Your Creative Path and Embracing the Mess   Be sure to check out our wonderful sponsors: Defacto Sound - www.defactosound.com/ Carrma - www.carrma.com/   Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.   And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.   www.moceanla.com/   www.gregharrisonfilm.com/

Welcome to episode 140 of Sports Management Podcast. Brad Ross is the VP Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. Brad started at Coca-Cola in 2007. He moved to Google for two years between 2019 and 2021 and then boomeranged back to Coca-Cola. He is born and raised in South Africa, but is currently living in Atlanta, where Coca-Cola has its global headquarters. Sport has always been a fundamental part of his life and shaped many foundational memories for him growing up. In this episode we spoke about: Why Marketing is a team sport Coca-Cola's 100 year partnership with IOC Their new partnership with the International Cricket Council, ICC How Coca-Cola prepares for Paris24, FIFA World Cup 2026, LA28 and more How his upbringing in South Africa shaped him Africa as a sport continent on the rise Brad's memories from FIFA World Cup 2010 in South Africa And much more! WATCH ON YOUTUBE: https://youtu.be/7h_vaj9rTsQ  Timestamps: 00:00 Intro 01:41 Marketing Is a Team Sport  02:25 Sports Marketing and Partnerships at Coca-Cola  05:32 Paris 2024 Olympic and Paralympic Games  13:35 2010 FIFA World Cup in South Africa 16:47 Brad's Upbringing In South Africa  17:51 Africa's Potential with Sports  21:10 FIFA World Cup 2026  24:43 Working Multiple Mega Events Simultaneously 27:09 Partnership With International Cricket Council  28:19 Ideal Length of a Partnership  30:34 How Brad's Interest For Sport Started  34:05 Learnings From Sport to Business 37:46 Coca-Cola Is a Great Place to Work  40:51 Bumps On The Road  42:42 Brad's Best Advice  44:12 Outro _____________________________________________________________ Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube Sign up for the newsletter! www.sportsmanagementpodcast.com

TTYA Talks the podcast is a safe space to inspire, motivate and allow you to listen real authentic career + lifestyle stories of women who are pioneering in the creative industries + sports. Since starting TTYA 10 years ago, Irene Agbontaen has always strived to use her platform to galvanise communities. TTYA started as a fashion brand focused on addressing the lack of representation and diversity in fashion. The mission - create more equitable spaces through connection, information and network. Our guest today is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life— and she is worthy of the Harvard Business School case study written about her career, titled “Leading with Authenticity and Urgency.” She is a dynamic and influential business leader who has consistently broken barriers and shattered glass ceilings throughout her career in various industries; including roles as the Global CMO of Netflix, CMO of Endeavour, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo.  She is a true trailblazer, breaking down barriers for future generations of leaders and leaving a legacy of innovation and empowerment. But by far her greatest achievement is in raising her 14 year old daughter, Lael.  Give a big welcome to Bozoma Saint John

In the realm of entertainment marketing, creativity serves as the backbone of success, yet managing creative teams to produce inventive work within business objectives, budgets, and deadlines demands a delicate balance of freedom and structure. Scott Edwards, EVP at Fox Entertainment and head of creative advertising, provides valuable insights into effectively managing creative processes, fostering innovation, and maintaining team cohesion to deliver impactful campaigns aligned with business goals. Effective creative management entails navigating the complexities of entertainment marketing by fostering a culture of trust, empowerment, and innovation, allowing teams to deliver campaigns that captivate audiences and drive business success.

Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life. Her career has included roles as the Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo.Follow BozInstagramLinkedInTwitter/XHer book - This Urgent LifeFollow JonJon's LinkedInJon's TwitterWatch the Uncensored CMO on YouTubeTimestamps00:00 - Start01:34 - Why Boz wrote such an emotional book05:02 - The reception to the book08:32 - Encountering Spike Lee13:32 - Making decisions based on intuition16:05 - Working for founder led brands20:36 - Leading marketing at large organisations23:55 - Managing the relationship with the CEO and CFO28:42 - Hire Boz, Get Boz - how to have confidence in yourself31:57 - Why you shouldn't “play the game”33:06 - Dawn always comes; dealing with grief41:09 - Making the choice to change your life45:11 - From corporate jobs to entrepreneur48:24 - What's next for Boz?

Tony Ponturo is the CEO of Ponturo Management Group where he consults in marketing for business and new sports ventures. He is a regular guest on Lou Dobbs Tonight, Fox Business, Bloomberg News, CNBC, and other media outlets. Tony is also a Managing Partner in the Kirmser Ponturo Group, a company that produces and promotes projects at the crossroads of sports and entertainment. Tony spent 26 years at Anheuser-Busch serving as Vice-President of Global Media Sports and Entertainment Marketing for 17 of those years. He also served on the Anheuser-Busch Strategy Committee representing the top 15 executives of the company. Tony was recently named Director of Industry Relations for the NYU Tisch Sports Institute for Sports Management, Media and Business. He is also an NYU Adjunct Professor. Ponturo serves on the Villanova University Advisory Board for the College of Arts and Sciences.

Adam Vasallo is not only a volunteer for Big Brothers Big Sisters of America, but he is also their Chief Marketing Officer. Since joining the organization in 2018, he has been leading his team in generating awareness for the mission, inspiring volunteerism, and bringing the organization's brand and commitment to youth equity and empowerment to life on national stages. Prior to joining Big Brothers Big Sisters of America, Adam spent 11 years at HSN, where he held several senior-level development and marketing roles, including Director of New Business Development and Entertainment Marketing. During his time at HSN, Big Brothers Big Sisters of America came to their offices to recruit mentors, and Adam, being a young professional who knew he wanted to give back, signed up to become a "big" that very same day. Adam is now a two-time Big Brother and is currently matched with his Little Brother, Giovanni.In this episode, Alan and Adam discuss his experience as a Big, what Big Brothers Big Sisters of America is trying to accomplish through their new national campaign, and the innovative ways they are showing up in the culture. Big Brothers Big Sisters of America was founded in 1904 in NYC as an innovative alternative to the juvenile justice system. Over the past 120 years, it has grown from a small start-up to more than 230 agencies serving more than 5000 communities operating in all 50 states.Currently, 1 in 6 American kids says they are growing up without a caring mentor. This statistic inspired Big Brothers Big Sisters of America's new campaign, “It takes little to be big." Created as a marketing platform without an ending, "It takes little to be big” is intended to be versatile, attract volunteers, and resonate with donors. Through market research, Big Brothers Big Sisters of America identified the main barriers people felt in regards to becoming mentors, then designed the campaign to intentionally change the narrative and encourage involvement. Big Brothers Big Sisters of America is targeting specific pop culture spaces where mentorship is already happening, like sports, fashion, and music, to partner with existing brands and individuals who help advance their message in innovative ways.In this episode, you'll learn:Adam's experience as a Big and what it's like to volunteer with Big Brothers Big Sisters of AmericaThe innovative ways Big Brothers Big Sisters of America is changing the narrative around mentorshipInspiring volunteers and donors with the “It takes little to be big" campaign and culturally relevant partnershipsKey Highlights:[02:30] Adam's first experience with Big Brothers Big Sisters of America[04:15] From TV Journalist to CMO[08:40] What is Big Brothers Big Sisters of America and why was it founded?[12:30] "It takes little to be big."[14:45] Alumni messaging specifically for volunteers and donors[16:10] Barriers to overcome with recruitment and reactivation of volunteers[20:40] Executing authentic cultural connections[28:05] Understanding mentorship as a first-generation American[33:00] Advice to his younger self[34:45] Automations with authenticity and impact storytelling[37:10] Intergenerational sneakerhead subcultures[40:35] Maximizing time and riding the rapid change Looking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Serita is an award-winning entertainment and marketing industry veteran, with over 15+ years in television, advertising, and podcasts. She's best known for her most recent position as the Head of Entertainment Podcasts for Sony Music and for being the co-creator and sole writer of the Best of 2023 awarded, scripted audio series, presented by Audible and SBH Productions (by way of Kevin Hart & Charlamagne Tha God), UnLeash for Love.   A Philadelphia native and proud Howard University alum, Serita has played a pivotal role in the debut of podcasts for the likes of Will Smith, Emily Ratajkowski, Clea Shearer, Joanna Tiplen, Shea Couleé, Jada Pinkett-Smith, Adrienne Banfield-Norris, Ashley Graham and many more. Notes: The AI Researcher she talked about: https://www.instagram.com/poetofcode/?igshid=MmVlMjlkMTBhMg%3D%3D

Geoff Cottrill has been named one of Forbes' 50 Most Entrepreneurial CMOs, one of Business Insider's CMOs to Watch, and currently serves as the Chief Brand Officer for Topgolf. In this role, he leads all aspects of their global marketing, experience design, partnerships, consumer insights, communications, charitable giving, and retail and membership programs. He joined Topgolf in 2021 with a passion for building diverse and talented teams and a reputation for innovative thinking and creativity. Before joining Topgolf, he was Group Director of Entertainment Marketing at Coca-Cola, where he led the strategic vision for all marketing channels and sports entertainment properties. Before that, he was the General Manager and CMO for Converse, a division of Nike, and has also served in leadership roles at Starbucks, Procter & Gamble, and the global advertising agency MullenLowe.In this episode, Alan and Geoff discuss what Topgolf is doing to drive diversity and fun in the sport, how their partnerships with the Special Olympics and their new Come Play Around campaign both serve this mission, and what aspects make up an effective campaign. They also talk about the future and culture of golf, how it's evolving over time, and how they are measuring their impact on the sport with the mission of enabling players to hit 50 billion balls between now and the end of 2025.Topgolf has an impact on every aspect of the golf world with three core businesses: venues, mobile games, and tracing technology. They employ over 30,000 playmakers working across their 91 venues, and they are adding 11 to 12 locations every year. Geoff tells us Topgolf is balancing respect for the history of the game while working to remove historical barriers, with the goal of more people falling in love with the sport, resulting in the growth of the game.“I've built my career on seeing what everybody else is doing and then doing the opposite.”In this episode, you'll learn:The three core businesses under the Topgolf umbrella and how they all work togetherHow and why is Topgolf making the game more accessible?The future of golf and what Topgolf is doing to ride the cultural waveKey Highlights: [01:55] A Topgolfer but not a good golfer[02:50] How Geoff got to Topgolf[05:15] The three core businesses[07:05] Who is Topgolf for?[09:05] Becoming an officially sanctioned Special Olympics event[11:30] The new campaign that is bringing more play to the world[12:45] The elements of building a good campaign[14:10] The future of golf[17:40] Skaters are taking over the golf course.[18:50] 50 billion balls?![20:00] Shot euphoria [21:45] Learning creative courage on the job[23:50] Be more curious, less afraid, and nicer to people.[25:00] The AI portion of the show[27:25] QR codes won the pandemic.[28:15] Keeping an eye on creatives and street culture[29:30] The biggest threat? One word. Three Letters… Ego.  Looking for more?Visit our website for links to resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

 Kevin is joined by award-winning entertainment marketing executive and former CBS Films President, Terry PressTerry Press has held top marketing positions at studios like Disney, DreamWorks, and CBS Films. She's known for her brilliant campaigns for films like American Beauty, Gladiator, Shrek, and many more. In this conversation, we get an insider's peek at Terry's approach to movie marketing and what makes a film truly resonate with audiences. We also hear fun behind-the-scenes stories about working with talents like Steven Spielberg, Sam Mendes, and David Fincher.Early Years and Love of Old Hollywood (2:47) Terry shares how her love of classic Hollywood films was fostered by her parents at a young age. Emotional Storytelling and The Sound of Music (9:07) She explains why movies like The Sound of Music and American Beauty were so successful - they touched on universal human emotions and experiences. Behind the Scenes of Testing American Beauty (18:43) We get behind-the-scenes insight into testing American Beauty and why Terry knew it would connect despite mediocre audience testing scores. Marketing Gladiator to Appeal to Women (22:05) Terry explains how she strategized marketing Gladiator and its appeal to women based on the protagonist's family tragedy. Handling Creative Conflicts (25:46) Terry comments about periodic conflicting ideas between filmmakers and studio marketing executives regarding the creation of movie trailers.   Candid Takes on Industry Legends (38:10)Terry gives her candid, rapid-fire takes on industry legends like Steven Spielberg, Sam Mendes, Jeffrey Katzenberg, and more. Shyness Behind a Tough Exterior (50:07) In a vulnerable moment, Terry reveals most don't know she's quite shy, despite her perceived tough exterior.Tune in for a fascinating conversation as Terry Press provides wisdom from film marketing insights to stories about Hollywood legends to her unique personal perspective. Terry is driven by a genuine passion for great movies and storytelling, and she understands how to craft campaigns that don't just sell films but reveal their deeper essence and meaning. It's no wonder Terry is so respected by giants like Spielberg and Katzenberg. Her marketing mastery, authenticity, and humanity shine through in this chat. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Terry PressProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Terry Press:LinkedIn: https://www.linkedin.com/in/terry-press/Twitter: https://twitter.com/reata1956IMDB: https://www.imdb.com/name/nm1437110/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com   

Freu dich auf ein Gespräch mit Xenia Glutz von Blotzheim, Expertin für Marketing und Kommunikation, die vor allem in den Bereichen Nachhaltigkeit und Corporate Purpose glänzt. Xenia kann einen beeindruckenden Werdegang vorweisen – vom Psychologiestudium über die Modebranche bis hin zur Position als Marketing- und Brand-Managerin bei MyKita, wo sie die Marketingabteilung aufgebaut hat. Sie nimmt uns mit auf ihre spannende Reise und teilt wertvolle Einblicke, wie man eine Marke in einem großen Unternehmen erfolgreich steuert.Wir werfen auch einen tiefgründigen Blick auf MyKita, damals ein kleines Unternehmen, das zu Beginn trotz geringem Budget Menschen mit seiner Geschichte fesselt. Erfahre, wie MyKita durch Entertainment-Marketing, Kollaborationen und benutzergenerierten Inhalten seine Markenbekanntheit steigern konnte. Lerne den Wert von Storytelling und effektiver Kommunikation in den Medien kennen, die zum Erfolg der Marke beigetragen haben.Zum Schluss tauchen wir in das komplexe Thema „Purpose“ in Marken und Unternehmen ein. Wir diskutieren, wie eine gut durchdachte Strategie die Reputation, den finanziellen Erfolg, die Verkaufszahlen, den Return on Investment, Kosteneinsparungen und Innovationskraft einer Marke positiv beeinflussen kann. Lass dich inspirieren und lerne, wie du deinen eigenen Weg zum Erfolg ebnen kannst.Möchtest auch Du mit Deinen vorhandenen Potenzialen, Fähigkeiten und Kenntnissen Deine unverwechselbare Marke im Fashion- und Lifestyle-Segment aufbauen? Ich helfe Dir gerne bei der Gründung Deiner eigenen Marke, und biete Dir meine Erfahrungen, meine Plattform, und den Zugang zu meinem exklusiven Netzwerk.TRIFF JETZT DEINE ENTSCHEIDUNG und vereinbare Dein kostenfreies Vorgespräch auf www.womeninfashion.de/mentoring

Learn how the digital landscape is transforming the way entertainment is promoted. Join host Sneha Suhas as she chats with entertainment marketing expert Amanda Au. They uncover the power of analytics, best practices in entertainment marketing, creative approaches that draw audiences, and emerging trends in the world of entertainment marketing.

This episode focuses on aging fabulously since we are all getting older.  My special guest is Stella Ringer, and she is your chief of aging fabulously.  Stella Ringer has over 25 years of experience as a corporate executive with brand and marketing experience.  She founded Zeal, Aging Redefined to drive change and demystify the stigma of aging. Questions this episode will answer How can aging not be scary? What are some common myths about aging? How can you face the different challenges in different seasons of your life? Whether you are going through the aging journey, or want to know what you can do now to age gracefully, there is something for everyone in this amazing episode! Find Stella Ringer: https://instagram.com/zeal_agingredefined?igshid=MWI4MTIyMDE= https://www.facebook.com/Zeal__AgingRedefined?mibextid=LQQJ4d www.livingredefined.me Resources: Get your free Better Mental Health Affirmations: Affirmationbonus.com About Stella Ringer: For over 30 years Stella J. Ringer has written the story of tenacity, determination and goodwill! Per her extensive business acumen in Brand and Entertainment Marketing; Ringer understands what drives consumer connections. In addition to her business accolades, Stella equally focuses on family and community leadership! In every arena, this thought leader is highly regarded for her confidence, influence and style. Stella's reputation as a business maven is rivaled only by her reputation as a lifestyle influencer. Recognized by Best Self Atlanta magazine as an “Over 40 and Fabulous” trendsetter and leading fashion contributor for Pivot magazine, Stella is a sought-after fashion and style thought leader founded in her belief that every woman is entitled to discover, embrace and experience her own unique style – no matter her age or life stage.  A renowned fashionista, she has been honored as one of the “Top 25 African American Women in Atlanta,” as one of the “Sisters with Superpowers” by Rolling Out magazine, and as a “Dior Maven” by City Box Media, to name a few. Stella founded Zeal, Aging Redefined to drive change and demystify the stigma of aging! She invites women 40+ to walk in their truth, unleash their positive energy around aging and not see the journey as the end, but a beautiful beginning to living their best NOW!

This episode is part of our ongoing series dedicated to the 2023 FIFA Women's World Cup Australia & New Zealand. The series will cover the on-pitch and off-pitch discussions, topics and events during the Women's World Cup.  In this episode, VP of Sports & Entertainment Marketing and Partnerships at the Coca-Cola Company, Brad Ross, joins Shon and Jabu to provide insight into Coca-Cola's long-standing partnership with FIFA, the key initiatives that Coca-Cola has undertaken to promote and develop women's sport and how Coca-Cola approaches its marketing and activations at the FIFA Women's World Cup. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

Prepare to be inspired as Virtual Production industry powerhouses discuss the transformative impact of virtual production on the filmmaking landscape. Gain valuable insights into the creative possibilities, technological advancements, and the future of virtual production as they share their firsthand experiences and expertise. Joan Bevan Webb, formerly a Strategic Brand Marketing Consultant (Media Webb) and VP of Entertainment Marketing & Business Development (Mav12), brings a wealth of experience and expertise to the table. Her illustrious client list boasts renowned names like James Cameron, Oliver Stone, Doug Trumbull, Tim Burton, and the Coen Brothers. With collaborations with industry giants such as IMAX, Pixar, Sony, DreamWorks, MGM, and Disney, Joan Bevan Webb has been at the forefront of cutting-edge virtual production techniques. Joining Joan Bevan Webb is Vitalii Boiko, Founder and CEO at PixelaLabs, a leading virtual production company. Known for their groundbreaking UE4/5 cluster rendering technology called nDisplay, Vitalii Boiko has been revolutionizing the virtual production landscape. With previous experience as a Lead Engineer at IndustrialVR and Software Engineer at EON Reality, DirecTV, Softline, and Frogwares, Vitalii Boiko brings a unique perspective and technical prowess to the roundtable. Completing the panel is Dani Bellar Pilukas, the Director of Physical Production at Lux Machina Consulting. With an impressive background as an Imagineer, Show Programmer, and Principal at Walt Disney Imagineering, Dani Bellar Pilukas has played a pivotal role in the development and engineering of cutting-edge technical video solutions for film and TV, broadcast, live events, and permanent installations. Her notable projects, including Star Wars: Rise of the Resistance (Thea Award 2020), Star Wars: Galaxy's Edge (Thea Award 2019), and Pandora: World of Avatar (Thea Award 2018), have showcased his innovative approach to physical production. Follow us on Social Media: YouTube: https://bit.ly/3TEgbn4 Artstation: https://www.artstation.com/devoted-studios  LinkedIn: https://www.linkedin.com/company/devotedstudios/ Facebook: https://www.facebook.com/devotedstudios  Twitter: https://twitter.com/devotedstudios_   Visit our website: https://devotedstudios.com/ 

How would you move through life if you knew time was running out? Would you stay at that job, in that relationship, or continue delaying pursuing your dreams?Bozoma Saint John was prepared to learn new skills, climb the corporate ladder and change careers. But life also forced her to prepare for her husband's death, to grapple with the loss of a child and her college boyfriend. In this episode Boz explains how grief is the reason why she shows up in life urgently and how she's preparing for this new season of her life outside of corporate America. Join our community on Instagram @thenextbestthingact About Bozoma Saint John: Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur and general badass. Boz got her start in her marketing career at Spike Lee's ad agency, SpikeDDB. She then went on to manage brands in the PepsiCo beverages portfolio, before becoming Head of Music and Entertainment Marketing at the CPG giant. After that, she led Global Consumer Marketing at Apple Music & iTunes; before serving as Chief Brand Officer at Uber; she then took on the Chief Marketing Officer role for Endeavor (including WME, IMG, UFC, Miss Universe, 160over90 etc). Mostly recently, she served as the Global Chief Marketing Officer at the entertainment behemoth, Netflix. Boz's work has been lauded and awarded by the industries she's operated in; including induction into the American Marketing Association Hall of Fame (2022), following induction into the American Advertising Federation Hall of Achievement (2014). Boz was named as the #1 Most Influential CMO in the world by Forbes (2021). She's also been inducted into Billboard's Women in Music Hall of Fame after making their list of the Most Powerful Women in Music for 10 consecutive years (2013-2022), and crowned as the Executive of the Year (2016). On February 21, 2023, Viking Books (an imprint of Penguin/Random House) published her memoir, “The Urgent Life.” The book is a roadmap to navigating struggle, and a touchstone for those enduring their own battles, letting them know that they are not alone, that they can make it through, and that there is light and peace, and even inspiration, waiting for them when they do. More on "The Urgent Life:" https://www.bozomasaintjohn.com/#THEBOOK

Take a listen to Comscore's latest "Many Screens, Big Picture" podcast featuring Marc Cohen, Paul's friend for many years as they discuss Marc's innovative marketing strategies at Warner Bros. & Disney, a very Lucky Charms moment, their bonding over the movie "Heat," breaking bread at Di Stefano's Ristorante in Westwood and their mutual admiration for "Mad Max: Fury Road" among other eclectic topics.See omnystudio.com/listener for privacy information.

✨ Lauren Denowitz, Global Head of Entertainment at AB InBev (home to Budweiser, Corona, Stella Artois, Michelob Ultra and more)Key Topics:☁️ Importance of making value driven career decisions☁️ Starting and growing an Instagram food blog in New York☁️ Breaking into the world of Entertainment Marketing☁️ Transferable marketing skills in the CPG industry☁️ Launching Super Bowl marketing campaigns☁️ Benefits of working with a career coachSummary:Denowitz started as a marketing associate at Phillips, grew to marketing manager, and switched to Anheuser-Busch. She worked on Phillips' Avent, a mother and childcare brand featuring breast pumps and baby bottles. Denowitz then moved to Anheuser-Busch, working on Land Shark Lager and Becks, handling all aspects of marketing from comms to innovation. She joined Stella Artois team, eventually becoming head of marketing for the brand in the US. While she was there, she worked on Super Bowl campaigns featuring Sarah Jessica Parker and Jeff Bridges to promote Stella Artois. The episode then dives in to Denowitz's decision to consult with a career coach to explore values and personal branding, leading to a focus on resourcefulness and entertainment. She expands the benefits of working with a career coach. Denowitz then shares details about her transition to a new role as head of owned entertainment at Anheuser-Busch. Including how helped establish an entertainment studio to source, develop, and co-finance premium content like TV shows, movies, and podcasts to help grow the beer category through storytelling and social activities.Join the Sky Society Women in Marketing private LinkedIn group.Follow us on Instagram @skysociety.co and TikTok @skysociety.co

Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships for The Coca-Cola Company takes a deep dive into the sponsorship leader's strategy, execution and measurement of its worldwide partnerships, including sponsorship's role in a complex organization, the impact of technology and negotiating flexibility into long-term deals.For more information on the TicketManager Partner Summit, click here.

Ryan speaks with Bozoma Saint John about her new book The Urgent Life: My Story of My Story of Love, Loss, and Survival, how intense personal traumas have shifted her perspective on life, why the best legacy to leave behind is to have treated people well, viewing grief as a choice, and more.Bozoma Saint John is an American businessperson and marketing executive who has served as the Chief Marketing Officer at Netflix, CMO at Endeavor, Chief Brand Officer at Uber, a Marketing Executive at Apple Music and Beats Music, Head of Music and Entertainment Marketing at PepsiCo. She has also served as an ambassador for the African Diaspora, special envoy to the President of Ghana, and philanthropic ambassador to Pencils of Promise, and was named among the Top 50 Most Influential Female Leaders in Africa within the corporate and business sphere by Leading Ladies Africa. A series of personal tragedies that culminated in the death of Bozoma's husband to cancer in 2013 prompted her to embrace her life by living urgently. Now, she lectures around the world on that theme. You can find Bozoma's work at theurgentlife.com and on Twitter @badassboz.✉️ Sign up for the Daily Stoic email: https://dailystoic.com/dailyemail

1. Hard-won, joyful, practical wisdom from Bozoma's exuberant life, and her lessons on how to overcome after enduring excruciating loss. 2. How big love and life can be when we are brave enough to be fierce and tender.  3. The rarely talked-about confusion and fear that often come with pregnancy.  4. Why love isn't enough — and we all deserve a community surrounding our love. 5. Why Boz gave her husband a book report assignment before she'd go out with him, and the heart wrenching truth that you can carry anger toward a loved one even after death.  About Bozoma:  Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur, and general badass. In 2021, Harvard Business School published a multi-media case study written about her career, titled “Leading with Authenticity and Urgency”. And Bozoma's highly-anticipated memoir, THE URGENT LIFE, is available now. Bozoma's brilliant career has spanned various industries and included roles as Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo.  Bozoma's work has been lauded and awarded with notable recognition including inductions into the American Advertising Federation Hall of Achievement, Billboard's Women in Music Hall of Fame, the Marketing Hall of Fame; and has been included in The Hollywood Reporter's Women in Entertainment Power 100 list and crowned as The World's Most Influential CMO by Forbes. By far, her greatest achievement is raising her 13 year old daughter, Lael.  TW: @badassboz IG: @badassboz To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Rajan Patel is the President and Executive Producer at Framework, one of Hollywood's top entertainment marketing companies with a client list that reads like a who's who at the Oscars - names like Disney, HBO, Marvel, Netflix and many more. In this episode we talk about Rajan's humble beginnings working in his parents motels, how he moved to Los Angeles and found his way into entertainment, and tactical advice on running a production company, building a culture, and developing yourself as a leader.

Ep. 101: Jonny Scoblionko of Bauer Entertainment Marketing & Paul Bacher of Brooklyn Bowl Weird Music Podcast is all about learning from inspirational musicians and music industry entrepreneurs about how to channel creative energy. In this episode, we are joined by Jonny Scoblionko and Paul Bacher. Jonny works for Bauer Entertainment Marketing, a digital marketing agency that specializes in helping entertainment brands grow their fanbase and sell more tickets. Paul is the talent buyer for two locations of one of America's most legendary venues - Brooklyn Bowl Philadelphia and Brooklyn Bowl Williamsburg. Both of these guys have done incredible work in the music industry and share all sorts of insights about what it takes to be a successful artist, booking manager, and professional in the music biz… Enjoy! Learn more about Bauer Entertainment Marketing here: https://www.bauerentertainmentmarketing.com/ And here's where you can check out what Paul's got going on at Brooklyn Bowl Philly: https://www.brooklynbowl.com/philadelphia An more on Brooklyn Bowl's several locations: https://www.brooklynbowl.com/ And let us know if you'd like a handmade ice-dyed Weird Music Podcast t-shirt! — https://forms.gle/Ri5grzaMoC4QUXRU8 Produced by: Katie Daly Sponsored by: VooDoo Ranger ( https://www.newbelgium.com/beer/voodoo-ranger-ipa/ ) Thrax CBD & THC ( http://thrax.shop/ ) JNJ Distribution ( https://jnj-distribution.com/ ) We are very grateful for our generous listeners & sponsors! Feel free to give a tip on Venmo — @Cam_Elkins

Jolie Jankowitz is an influencer marketing consultant for DTC companies and has worked with performance-driven brands across wellness, food, and beauty. Her clients have included Athletic Greens, Fly By Jing, OSEA, Bulletproof, Poppi, Liquid I.V., Harper Wilde, Cometeer, and more. Prior to consulting, she spent 8 years building and leading FabFitFun's ROI-driven influencer marketing program. Jolie is originally from Boston and received a bachelor's degree in Entertainment Marketing from Emerson College. She currently resides in Los Angeles.

Justin Brantley is the Founder of Helium Sports and Entertainment Marketing where he helps athletes build their brand beyond the field of competition. Brantley is a student athlete NIL Advisor and has spent the last decade cultivating, developing and marketing student athletes, athletic programs and corporations of all sizes. Justin previously served as the Academy Director at SPIRE Institute in Geneva, Ohio helping to create one of the most popular and recognizable brands in High School Basketball.   Prior to his tenure at SPIRE, Brantley served as the National Scouting Director at NCSA Athletic Recruiting; where he assisted thousands of families in navigating the recruiting process. As a high school athlete at St. Martin DePorres H.S. (Detroit, MI) Justin utilized the sport of football to earn his education at the University of Illinois & Howard University. After a brief stint in professional football, he transitioned to Coaching & Student Athlete Development and began working with athletes from youth to the professional levels. If you're looking to improve your coaching please consider joining the Hoop Heads Mentorship Program.  We believe that having a mentor is the best way to maximize your potential and become a transformational coach. By matching you up with one of our experienced mentors you'll develop a one on one relationship that will help your coaching, your team, your program, and your mindset.  The Hoop Heads Mentorship Program delivers mentoring services to basketball coaches at all levels through our team of experienced Head Coaches. Find out more at hoopheadspod.com or shoot me an email directly mike@hoopheadspod.com Follow us on social media @hoopheadspod on Twitter and Instagram and be sure to check out the Hoop Heads Podcast Network for more great basketball content. Grab your notebook and learn more about the NIL landscape as you listen to this episode with Justin Brantley from Helium Sports & Entertainment Marketing. Website - https://heliumsem.com/ (https://heliumsem.com/) Email - justin@heliumsem.com Twitter – https://twitter.com/HeliumSEM (@HeliumSEM) Visit our Sponsors! https://www.drdishbasketball.com/ (Dr. Dish Basketball) Mention the Hoop Heads Podcast when you place your order and get $300 off a brand new state of the art Dr. Dish Shooting Machine! http://www.fastmodelsports.com/ (Fast Model Sports) FastModel Sports has the most compelling and intuitive basketball software out there! In addition to a great product, they also provide basketball coaching content and resources through their blog and playbank, which features over 8,000 free plays and drills from their online coaching community. For access to these plays and more information, visit http://fastmodelsports.com (fastmodelsports.com) or follow them on Twitter @FastModel. Use Promo code HHP15 to save 15% https://www.coachingportfolioguide.com/hoopheads (The Coaching Portfolio) Your first impression is everything when applying for a new coaching job.  A professional coaching portfolio is the tool that highlights your coaching achievements and philosophies and, most of all, helps separate you and your abilities from the other applicants. Special Price of just $25 for all Hoop Heads Listeners.   Twitter Podcast - https://twitter.com/hoopheadspod (@hoopheadspod) Mike - https://twitter.com/hdstarthoops (@hdstarthoops) Jason - https://twitter.com/jsunkle (@jsunkle) Network - https://twitter.com/HoopHeadsPodNet (@HoopHeadsPodNet) Instagram https://www.instagram.com/hoopheadspod/ (@hoopheadspod) Facebook https://www.facebook.com/hoopheadspod/ (https://www.facebook.com/hoopheadspod/) YouTube https://www.youtube.com/channel/UCDoVTtvpgwwOVL4QVswqMLQ (https://www.youtube.com/channel/UCDoVTtvpgwwOVL4QVswqMLQ)

Show 122 (7/17/22): Brian Reznor (Superior Radio Network) and Michael Omansky (President at Worldwide Entertainment Marketing); we talk about Brian working with Shane Douglas, Mike Omansky's knowledge of wrestling history including some rare stories about Buddy Rogers and Bruno Sammartino, Austin Theory becoming the youngest world champion, and more about Vince-McMahon-Gate...A few audio issues doesn't detract from the fascinating content, we hope you check it out! https://youtu.be/_LoDSsISg1s --- Support this podcast: https://anchor.fm/wrestlingandeverything/support

Kelly Manders is the Senior Director of Entertainment Marketing at iHeart Media & iHeart Radio — and a board member of the #LovePup Foundation with Johnjay Van Es! In this episode she walks us through her journey of finding her dream job and shares with us some cool stories, lessons learned, and tips along the way. Enjoy! Full show notes and resources can be found here: https://parkerkane.co/ Use the promo code "PARKER" to get started on Libsyn for FREE! https://libsyn.com Like this podcast? Please leave an UPBEAT review here — include your Instagram handle in the review and/or tag me so I can reach out and thank you! Please follow, review, and share with a friend! Thanks for listening!

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Highlights from the conversation:Marco's career journey (4:11)The character traits behind perseverance (11:47)Working with celebrities (16:35)Drop Party: product or service? (20:42)Speaking to the masses versus a niche audience (25:27)The future of experiential marketing (28:10)Keep up with Marco:Twitter: https://twitter.com/allthingsmarcoLinkedIn: https://www.linkedin.com/in/marcomarandiz/Drop Party: https://drop.party/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Listen up, Pretty Picklers! Today's episode is PACKED with pivotal pickleball information you do not want to miss! We are chatting with The USA Pickleball Association about everything this incredible organization is doing to grow the sport of pickleball and everything YOU can do to help! We're joined by Stu Upson, CEO, and Karen Parrish, Managing Director of Competition, who give us the low down on the benefits of participating in a USA Pickleball sanctioned event, tips on where to start when registering for tournaments, and what you can do to be a pickleball ambassador! Tune in!   About USA Pickleball:  The USA Pickleball Association (USA Pickleball) is the national governing body for the sport of pickleball in the US and provides players with official rules, tournaments, rankings and promotional materials. The association is a nonprofit 501(c)(3) corporation and governed by a board of directors and professional staff who provide the guidance and infrastructure for the continued growth and development of the sport. Stu Upson is the Chief Executive Officer of USA Pickleball, the national governing body for the sport. Prior to joining USA Pickleball, Stu was the Chief Operating Officer at the International Tennis Hall of Fame in Newport, Rhode Island for 6 years. Stu's previous sports management positions include Executive Director of the United States Bowling Congress (the national governing body of bowling), Senior Vice President of Sales and Marketing at Skip Barber Racing, and Senior Vice President of Sports and Entertainment Marketing at First USA Bank. His sports and entertainment experience began when he joined Major League Baseball Properties as Vice President of Business Development after several years of working at New York advertising agencies.  Karen Parrish is the Managing Director of Competition of USA Pickleball. Prior to accepting this position, Karen was the Regional Director of the Atlantic South Region from 2014 to 2018 and then the District Ambassador for the Emerald Coast District of FL for 1 year prior to accepting her current position.  Karen has been involved in sports for over 40 years.  Coaching and teaching pickleball, softball, baseball and many other youth programs throughout her career.  Karen was the Pickleball Director for the Emerald Coast as well as the Projects Manager of many special events for the City of Destin.  One of her favorite quotes is "I Never Lose, Either I Win or I Learn."   Karen recently moved from Destin, FL to Scottsdale, AZ and is married with 2 children. Resources Mentioned: Learn more about https://usapickleball.org/ (USA Pickleball) Follow USA Pickleball on https://www.instagram.com/usapickleball/ (Instagram) Connect with USA Pickleball on https://www.facebook.com/usapickleballassociation/ (Facebook) Check out USA Pickleball on https://twitter.com/usapickleball (Twitter) Catch exciting pickleball footage on the USA Pickleball https://www.youtube.com/user/usapickleball2 (Youtube Channel) Learn more about https://www.prettypicklers.com/ (The Pretty Picklers) Follow The Pretty Picklers on https://www.instagram.com/prettypicklers/ (IG @PrettyPicklers ) Connect with The Pretty Picklers https://www.facebook.com/prettypicklers (on Facebook!)

Chad Johnson, Chief Content Officer and Senior Vice President of Sales and Service for the Jacksonville Jaguars, examines the role of second-screen fans and how to properly communicate and sell to them, as well as some of the differences in marketing sports versus entertainment properties. For more information on the TicketManager Partner Summit, click here.

John Balkam, author of 3-Win Sponsorship, joins Rob Cressy to talk about next generation sports & entertainment marketing. Where is it going and why is Cause Marketing becoming so important? How important is it for companies to stand for something and live by those values? Why is having a marketing mix important to the way your fans engage with your brand? To see how your restaurant, establishment, or venue can benefit from FanFood's platform please go to: https://www.fanfoodapp.com/request-demo - In each episode of The Playbook presented by FanFood, Rob Cressy discusses how leaders are modernizing today's customer experience through technology, in sports, entertainment, and hospitality. One way you can help support the show is by subscribing to The GameDay Playbook and letting your friends and colleagues who are in the sports and technology space know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best show possible. You can connect with us on social media and let us know what you think: FanFood - LinkedIn: /fanfood/ - Twitter: @FanFoodOnDemand - Instagram: @FanFoodApp - Website: www.fanfoodapp.com - You can also download the FanFood app in the iTunes store and on Google Play. Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Website: www.baconsports.com John Balkam - LinkedIn: /johnbalkam/ - Twitter: @JohnBalkam

To say that Bozoma “Boz” Saint John redefines badassery is an understatement. She is undefeatable. A renegade executive with the career highlights to back up her boldness. And a woman who confidently  walks the talk.    As the Global Chief Marketing Officer at Netflix, the world's leading streaming entertainment service, Bozoma is bringing her marketing prowess, superstar resumé and larger-than-life personality to the streaming giant.    When the news broke that Boz was hired as Global CMO at Netflix this past July, there was a collective “amen!” felt on social media. After all, Netflix releases original content that catches our collective attention, and Boz is the “OG” when it comes to having her (fabulously manicured) finger on the pulse of global pop culture.    This episode of “Share Of Voice” is straight-up fire and will inspire you to go into 2021 with Big Bozoma Energy. She talks about living with urgency (“there's no need to wait for that thing you're going after”), being loud and speaking your truth, the importance of listening to your inner voice, and that disruptive moment when the world saw Bozoma, in a form-fitting fuschia dress and pink Louboutins, while delivering the keynote on stage at 2016's Apple Worldwide Developers Conference.    High-powered marketing executive Bozoma has always been her authentic self throughout her illustrious career (so far spanning 20 years), proving there's no glory in playing small. A breath of fresh air in the corporate world, Saint John has been shaking things up her way, rocking a fearless attitude, bold personality, and an even bolder voice. She might seem playful, but this executive did not come here to play.   At the beginning of her career, Boz got her start in marketing at Spike Lee's advertising agency, Spike DDB. She then went on to manage brands within the PepsiCo beverages portfolio, before becoming Head of Music and Entertainment Marketing at the CPG giant; followed by Head of Global Consumer Marketing at Apple Music & iTunes; then went on to serve as Chief Brand Officer at Uber; before taking on the CMO role for Endeavor.   Boz also recently launched “The Badass Workshop,” comprised of five 60-minute classes based on the secrets of her success, to achieve the ultimate goal: the greatest self. And in January, the workshop will be presented as a session titled “Anatomy of a Badass”, at Harvard MBA school.    You can also hear Boz's powerful voice in her podcast “Back to Biz with Katie and Boz,” alongside award-winning journalist Katie Couric.       And in the words of Boz, “LET'S GOOOOOOO”!  Produced by Dear Media

In this episode, Kenny Gravillis joins David Jensen and Cecily Chambers to talk about how he has navigated the waters of being a black-owned agency in the mostly white-dominated entertainment marketing field. Kenny is the co-founder and chief creative officer of Gravillis, Inc.—a boutique graphic design firm that specializes in television and film marketing campaigns. He takes us across his journey to finding success in his field along with the challenges he has encountered, especially when it comes to seeking representation, diversity, and inclusion, and later on, moving forward those needs in the industry. He then discusses how it is not his job as a marketer to make the audience feel comfortable and why it is important to be authentic and use power for good. Join this conversation as Kenny shares more about his experiences working with Spike Lee and Melina Matsoukas and designing iconic movie posters like Straight Outta Compton, Black Klansman, Bohemian Rhapsody, and Star Wars (to name a few). Plus, Kenny ponders, "Where is the black Seth Rogen?" today on the podcast.