Human Centric is the New Black

We're talking about one of my favorite brands, Chobani.  How does a company start in 2005....in a world dominated by big brands go from 0% marketshare to 52% in 5 years? They started by not only focusing on their "what" they also pressed into the "how" and the "why".  This is a company that truly lives out their values. They not only create a great product but they also differentiate themselves around trust and values.  They apply their values to everything they do both internally and externally.  Like Chobani says "the how matters!"     The Podcast is a production of Tolke a branding/marketing and strategy consulting firm in Atlanta, GA. Ready to get started?  Schedule a free consultation! Visit us on Instagram, Facebook and of course at Tolke.co

We have it all wrong!  We talk about getting more sales, growing the business by revenue....and it usually feels like we're chasing a rainbow.  Trust is what we should be pursuing because Trust is the currency of business! How do we create trust in our business? 1. Put people at the center of everything. 2. Define and live out your values. 3. Deliver consistently on your brand promise.       The Podcast is a production of Tolke a branding/marketing and strategy consulting firm in Atlanta, GA. Ready to get started?  Schedule a free consultation! Visit us on Instagram, Facebook and of course at Tolke.co

Your startup needs more than a great product and visual identity....it needs a strong brand strategy.  A true brand consists of strategy(why), narrative (who) and experience (how and what). Here are three ways that true branding will help your start up.   1. It helps you stand out from the others 2. It provides clarity for your customers 3.It provides inspiration for your talent       The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA. Ready to get started?  Schedule a free consultation! Visit us on Instagram, Facebook and of course at Tolke.co

What if you could make more precise innovation choices?  What if your customers were fiercely loyal?  And what if the people you sell to became your biggest champions? It can happen but it requires something you probably haven't heard in too many branding or business development meetings....it requires empathy.  Empathy is the future of branding. Empathy requires more than data points and research, it requires that you experience each aspect of your brand from their perspective.  We're fiercely loyal to brands that take the time to know us and anticipate our needs.  The brands that learn to make decisions through the lens of empathy will be the ones that thrive in 2018.   The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA. Ready to get started?  Schedule a free consultation! Visit us on Instagram, Facebook and of course at Tolke.co

Our recent trip to Walt Disney World reminded me of just how amazing their brand is.  After nearly 100 years of business this global company continues to engage and amaze their customers.  These four things keep them at the top of the most meaningful brands: 1. They truly engage through media 2. Their narrative is larger than their product 3. The aspire to deliver excellence 4. They understand and anticipate their customers needs and problems     The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA. Ready to get started?  Schedule a free consultation! Visit us on Instagram, Facebook and of course at Tolke.co

Grab a post it note and a pen....because here are the three things you need to build a human-centric brand. 1. Strategy 2. Alignment 3. Advocate   The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA. Ready to get started?  Schedule a free consultation! Visit us on Instagram, Facebook and of course at Tolke.co    

Contrary to popular belief, growth is not a strategy....it's actually the result of a strategy.  In order for a strategy to work you need it to work with two main audiences: your customers and your employees.  Neither of these will rally around a strategy of growth.  They want more from you and your business deserves more from you. What do you think?   The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA. Ready to get started?  Schedule a free consultation! Visit us on Instagram, Facebook and of course at Tolke.co

It's more than a logo, it's more than a reputation....it's actually quite simple. Your brand is what is imprinted on the minds of your customers.  In other words, your brand is what your customers think about you.   The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA. Ready to get started?  Schedule a free consultation! Visit us on Instagram, Facebook and of course at Tolke.co

Whether you're prepping for your go-to-market strategy or years into your business, the key to everything is your audience.  When you look at the great brands they focus everything they say and do on their audience.    Here's why you need to know your audience: 1. It tells you what they need, what they value and the problem they need solved. 2. It allows you to create a truly meaningful customer experience. 3. It sets you apart from everyone else.   The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA. Ready to get started?  Schedule a free consultation! Visit us on Instagram, Facebook and of course at Tolke.co  

Gone are the days of hoping/wishing and hustling to get the gatekeepers to let us in.  We can self-publish, podcast, Youtube, Facebook and Instagram our ways into people's lives and worlds.  This is a game-changer and it's turned those gatekeepers into gateways.     The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA. Ready to get started?  Schedule a free consultation! Visit us on Instagram, Facebook and of course at Tolke.co

What do your customers want?  It's not as complicated as we think.  Ask and listen to what your customer actually needs, the problem they need solving....and then solve the problem and add value.   If you're ready to grow your business and see your brand grow and develop then this is the podcast for you. Our spaces are more crowded than ever with more voices fighting for attention than ever before.  We help you stand out from the others by building your business and marketing in a human centric way. The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA. Ready to get started?  Schedule a free consultation! Visit us on Instagram, Facebook and of course at Tolke.co

Thanks to all of you for being the first listeners!  Emily asked on IG "How do you build a reputation when no one seems to be finding you and the main way your industry gets business is through referrals?" Awesome question Emily!  Listen in for my answer!   Ready to get started?  Schedule a free consultation! If you're ready to grow your business and see your brand grow and develop then this is the podcast for you. Our spaces are more crowded than ever with more voices fighting for attention than ever before.  We help you stand out from the others by building your business and marketing in a human centric way. The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA. Visit us on Instagram, Facebook and of course at Tolke.co

People want you to add value and meaning to their life.  It doesn't care what you sell of offer, they want to know how it helps them. No one (besides you) cares about your business goals or your 5 year plan. You need them....but no one else will rally around your plans.  Here's how Human Centric Marketing and Branding help: Help you know who you (truly) are. Provide meaning to the different products you sell or services you offer. Provide clarity for marketing strategy. Help you communicate the “why” behind your work in compelling ways. Attract industry leaders to be on your team. Create loyalty from your customers. Stand out from your competition. If you're ready to grow your business and see your brand grow and develop then this is the podcast for you. Our spaces are more crowded than ever with more voices fighting for attention than ever before.  We help you stand out from the others by building your business and marketing in a human centric way. The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA. Visit us on Instagram, Facebook and of course at Tolke.co

Marketing and reputation: the combination is what matters.  Marketing is what puts you on the map.  It's what makes people aware of who you are and what you sell....but reputation or brand is what gets them to purchase.  Wow....take that in.  In a world of Yelp, Amazon and Glassdoor reviews your reputation is the very thing that will get them to swap the credit card or click purchase. So when you're building your business, it's vital that you build it all in a way to support awareness and reputation.   If you're ready to grow your business and see your brand grow and develop then this is the podcast for you. Our spaces are more crowded than ever with more voices fighting for attention than ever before.  We help you stand out from the others by building your business and marketing in a human centric way. The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA. Visit us on Instagram, Facebook and of course at Tolke.co

Welcome to the premier episode, numero Uno of Human Centric is the New Black! If you're ready to grow your business and see your brand grow and develop then this is the podcast for you. Our spaces are more crowded than ever with more voices fighting for attention than ever before.  We help you stand out from the others by building your business and marketing in a human centric way. The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA. Visit us on Instagram, Facebook and of course at Tolke.co