Loan Officer Social Club

Episode 14 Loan Officer Social Club, hosted by Chelsea Gardner, is bringing you alongside well-known video queen herself, Ginger Bell. On this priceless episode of Loan Officer Social Club, Ginger shares why video marketing has become the top strategy among loan officers today. She has LOs lining up at the door (virtually, of course) to get her tips & tricks on how to utilize video in their mortgage marketing.  Just recently, Ginger and our founder here at Mortgage Marketing Animals, Carl White, released a book that they co-wrote together, called “Leadership Video Planner”, where loan officers can find topics relating to the mortgage industry and how to place that content on certain platforms for the best use. Right now, with a very minimal setup, you can start making videos using the topics that are found in the book, along with the confidence to overcome the challenge of self-doubt when creating them.   Today is the day to start making the best moves for your business. Let's map that out together. Pick a day that works best for you and one of our top strategists will provide you with a complimentary strategy call.

Episode 13 On this episode of Loan Officer Social Club, your host Chelsea Gardner shares why video content, especially placed correctly within YouTube, can be a game changer in your mortgage business.  Get this…a whopping 5 billion videos are watch daily on YouTube worldwide on the vast 37 million various channels. Wow, now if that's not proof of video being wanted by consumers, I don't know what is.  Tune in to this episode to learn how optimize your YouTube channel by placing in certain descriptions written with SEO in mind, as well as using FAQs from your clients to build video topics.  If you aren't using YouTube in your marketing strategy, now is the time and Chelsea is going to walk you through the simple steps to start today.  Excited about social media? Ready to hear more proven strategies that loan officers use to ramp up production? Schedule a free coaching call with one of our strategists.

Episode 12 On this episode of Loan Officer Social Club, your host Chelsea Gardner is joined by well-known social media and content coach, Chelsea Pietz. Be sure to head to Instagram after this to follow @Chelsea.Pietz for great tips and tricks. Chelsea Pietz aims to guide realtors and mortgage professionals on how to get ‘unstuck' when it comes to the main question of “what to post that gets more leads? “  The ‘Chelseas' bring vibrant energy to the discussion and will keep you focused as they spill the beans on what new and exciting Instagram happenings are out now, and what's around the corner. From short form video content to messaging, 2022 is looking like a hot year for Instagram.  Let's get you prepared for it. Tune in… Ready for more great new ideas for social and more? Jump on a free coaching call and we will lay out a path for your next 90-days.

Episode 11 Do you get overwhelmed with the idea of running Facebook ads? Most loan officers are looking to use this advertising avenue to boost their mortgage business and build local celebrity status. In this episode of Loan Officer Social Club, hosted by Chelsea Gardner, you'll learn the basic set up of a Facebook ad. Chelsea breaks down the process within Facebook Ads Manager and walks through the options and specific objectives that will most align with your goal.  Listen in to hear how you can set up your pixel, Facebook ad, and start utilizing these ads to increase loan production. Want more info about how to ramp up your business? Click here to jump on a 1:1 coaching call. Totally FREE.

Episode 10 Ever wonder how you can keep up with so much with only two hands? Well, in this episode of Loan Officer Social Club, your host Chelsea Gardner, explains just how simple it can be to utilize an assistant. Just because it's not you doing the posting, doesn't mean it isn't you that is represented. Chelsea shares ways to map out your social media approach by sending your assistant photos, reviews, and general FAQ's that she/he can use as content to be shared at future dates and repurposed.  Using the resources you have and the “who” for the “how” – you can find more time to do your “loan getting activities.”  Find out more scripts & tips that help streamline your processes by scheduling a one-on-one loan officer coaching call here. < no charge >

Episode 9 On this episode of Loan Officer Social Club, your one stop shop for how to use social media in your mortgage business, Chelsea Gardner runs you through a Daily Success Plan that you can use to ramp up engagement and exposure. Everything is about consistency. Whether you are making your realtor calls or engaging on social media, consistency in doing so is key. Taking action is the number one step in being successful at anything in life. Tune in to hear Chelsea give you examples of messaging and commenting on social media to build better relationships. She will walk you through the specific process of what to say and where to say it. This is called the Social Media Daily Success Plan, following the structure of what we at Mortgage Marketing Animals call The Daily Success Plan, used for getting more leads and referrals.  Don't miss this information that you can start using today.  Ready for more plans that bring success? Schedule a loan officer coaching call here. TOTALLY FREE

Episode 8 On this episode of Loan Officer Social Club, your host, Chelsea Gardner shares with you her top five applications she uses here at The Mortgage Marketing Animals.  Listen in and learn what to use and how to use these following applications to help make your social media easier and better looking when you put content out into the digital environment.   #1 Canva   #2 Lightroom  #3 Video Editor #4 Business Manager or a Social Media Scheduler   #5 Organizer Tool for Projects  If you're looking to build better content and manage your social platforms with more efficiency, you don't want to miss this social media podcast for loan officers.  Get more tips and tricks for your daily success plan by scheduling a call here.

Episode 7 Tune into this episode of Loan Officer Social Club with your host, Chelsea Gardner, for important information on why Search Engine Optimization (aka SEO) is just as important for your social media platforms.  Giving the search engine the right information and placing this on your social media account is the secret sauce to the correct searchable areas.   Chelsea explains where to find the settings to make these changes and specifically tells you how and where to input this clear and concise information.  Listen in and learn how to easily show up in searches for the who, what, and the how about you and your business.   If you're interested in jumping on a FREE call with our team for more daily success plans, pick a date and time here.

Join your host, Chelsea Gardner, and her guest, Alec Hanson, in this episode of Loan Officer Social Club, where they'll clear up the misconception behind social media toxicity.   It's a reality – people use social media for the wrong things at times.  It's out there to engage with people, show interest in one another, and build your brand as a human and business. Unfortunately, many people shy away from using this important tool because of the “me me me” atmosphere individuals create on their personal and business profiles. That doesn't have to be you. Put aside the mistake and misconceptions.  Chelsea and Alec are going to give you the reasons why social media is somewhere you need to be hanging out. They'll provide all the information you need on how to present yourself and how to use social media to truly identify, connect, and engage for a positive experience.  Ready to implement this into your daily plan? Schedule a call today with one of our coaches. FREE…click here.

Episode 5 On this episode of Loan Officer Social Club, the most informative podcast for loan officers to structure their outreach, your host Chelsea Gardner is joined by social media guru, Michelle Berman. Michelle is the founder of Berman Media PD & is an expert Instagram content developer who shares her vast knowledge with you on this podcast. Chelsea and Michelle chat about how to level up Instagram leads with no selling required. You'll learn these 3 key points; best practice for using hashtags, engaging using the 3 C's, and the importance of who you are following.  Ready to learn how to leverage your social media with a hyperlocal approach? Tune in to hear exactly how and why this type of approach to social media is spot on for your mortgage business.    Get all these tips and more to grow your business on a FREE coaching call for Los just like you! Pick a time that works best for you HERE.

Episode 4 Join Chelsea Gardner on this episode of Loan Officer Social Club, the newest podcast for loan officer social strategies, as she explains why you should never post and ghost.  Did you know…that people are on social media 70% more through this time of year than any other? That's not just a small percentage. That's huge – and what that means for you is MORE EYES ON YOUR SOCIAL. Don't miss the opportunity by sitting on the bench when you could easily prepare in advance and play the whole game. First off, you need a plan, your social media success plan. Chelsea moves step by step and shows you how to create a content calendar, build the content, and schedule it out either within the platform itself or with an automated program.  Don't lose time with family & friends by running to post on social in real time this holiday season. Tune in to hear Chelsea's tips on pre-planning. This episode is gravy. (no pun intended…well maybe a lil') Hear more effective loan officer strategies by scheduling a call with our team today. Click Here.

Have you joined this club yet? It's a must for loan officers ready to use social media to scale their business. Grab your notebooks – this is a good one! (Unless you're driving of course)  Listen in to another energy filled episode of Loan Officer Social Club, hosted by Chelsea Gardner. Chelsea is joined by special guest, Josh Pitts, owner, and Chief Enthusiasm Officer of SHRED MEDIA. Josh has had a great deal of experience as a loan officer in his journey and has stellar ideas for wrapping your social strategy into your mortgage business.  SHRED stand for Show Up, Hustle, Repeat Every Day. That's exactly the motivating vibe that Josh brings to you as he reveals what key factor will play a huge role in the social media of 2022.  2022 will be the year of ‘attention' – Did you hear that? Everyone paying ‘attention' – that's it – there's your key in the new way to drive results. Chelsea and Josh bounce ideas back and forth on how you can use content ideas, even take what others have done successfully, build out stories, humanize your social, and use that to build attention grabbing content.   You don't want to miss all the important actions that you could be doing today. Tune in… Ready for even more insights on what strategies work? Schedule a one-on-one call with our coaches here. < no chare > < no obligation >

In this episode of Loan Officer Social Club, your host Chelsea Gardner, builds off episode one as she continues to share how you discover “who” is using which social media channels. Chelsea dives into what a target market is and how to use that to your advantage in your mortgage business.  Learn how to put demographics and psychographic characteristics to work for you by laying out the solid foundation of the who, what, why, and how for your audience.  Chelsea emphasizes that content you place on your social media platforms needs to be valuable, relatable, and useful for those you want your specific services to be used by. Are you creating the right content for the right person?   Tune into Loan Officer Social Club to hear Chelsea give you the easy to implement action item to start putting into play.  Interested in more great strategies that work in the mortgage business? Click here to connect with our team 1:1 to set up a complimentary strategy call.

Introducing Loan Officer Social Club, hosted by Mortgage Marketing Animal's Social Media Specialist, Chelsea Gardner. Chelsea has a wealth of social media knowledge, a healthy Disney obsession, and a real love for taco Tuesdays.  Most importantly, her social media knowledge she shares is bound to help loan officers build their presence across the digital world of endless opportunity!  Are you a loan officer wondering where to start and who to target in your social media efforts?  In this first episode of Loan Officer Social Club, Chelsea gives you a run down on who she is, what the podcast will be about, and how it pertains to helping LOs bring these valuable tips and ideas into the mortgage business. What is the most prevalent age group on each platform? Find out the main demographic that is on each by tuning in now. You'd be surprised to hear that Tik Tok has taken a lot of the younger generation from Instagram. However, it doesn't mean they aren't using both Facebook and Instagram too. Lots of fun info here to use. Chelsea goes through each of the social media platforms and breaks down who, what, where, and when regarding the audience and objective. All this will wrap into how to use these nuggets to build your business as a loan officer.  Schedule your call with one of our top strategists today to learn more. Join Chelsea every Tuesday morning as Loan Officer Social Club drops new vibrant and upbeat episodes