Fictional character from the BBC soap opera EastEnders
POPULARITY
Episode 621 If you want help uncovering the deals already hiding in your pipeline and learning how to track, protect, and convert them more consistently, head to GetMoreLoans.com and book a time to walk through the exact referral tracker and next steps with the team. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl shares a simple story with a powerful lesson after one coaching member uncovered 23 real, pre approved and looking buyers that had been sitting in plain sight. What changed everything was not new leads, new tech, or a complex CRM, but a simple referral tracking system that made the invisible visible. Carl walks through exactly what happens when referrals are tracked in one place, including how follow up becomes intentional instead of random, why deals stop slipping away to other lenders, and how seeing your pipeline clearly reduces stress while increasing predictability. He explains why most loan officers do not actually have a lead problem, but a tracking and follow up problem. The episode also breaks down why referral tracking makes delegation possible, how it reveals your true conversion rates, and why consistent tracking puts you in control of your business instead of hoping each month turns out okay. Carl closes by inviting listeners to use the same simple one page referral tracker that helped uncover Marty's hidden 23. If you have ever felt busy but unsure what is really going to close, this episode will show you how to get your pipeline out of your head and onto paper so you can work it with confidence and stop leaving closings on the table.
You just bought a private practice. Congratulations! Here's the wake up call: it won't necessarily run as well as, or even the same as, it did before you bought it. It's your show now. How skilled are the staff? How smart and realistic is the marketing plan? Are the financials clean or a mess? These and other questions are coming your way. My guest today helps her clients absorb a practice purchase successfully, and she'll share some thinking with us.Lisa Levesque is the principal and Business & Executive Coach at Breakthrough Business Strategies with a focus on healthcare professionals who are technically excellent but need help with the practice of business. Prior to her current business, Lisa held senior level leadership roles at Fidelity Investments, and she leverages these experiences to help her clients achieve business excellence.In this episode Carl White and Lisa Levesque discuss:Why due diligence always has gapsWhat to prioritize once you take over and what not to doWhat good looks like in the first 6 monthsWant to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with Lisa Levesquewww.linkedin.com/in/llevesqueVideo Resources Lisa Levesque Mentioned in this EpisodeHelp with a vision statement: https://www.youtube.com/watch?v=dZShbB59giMHelp with a mission statement: https://www.youtube.com/watch?v=1xs4I349cdcConnect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail: whitec@marketvisorygroup.comFacebook: https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg
Episode 620 If you are ready to stop asking what is realistic and want help mapping out an unrealistic target and a simple weekly plan to make it happen, give the team a call by heading to GetMoreLoans.com and schedule a sample coaching call to walk through your numbers and next steps. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl breaks down the one word he believes has quietly held more loan officers back than rates, competition, or the market ever could. That word is "realistic," and Carl explains how it often becomes a permission slip to play small and protect past results instead of building something better. Carl shares why "realistic" usually means avoiding disappointment, negotiating with your past performance, or aiming so low you cannot miss. He explains why asking a better question completely changes the outcome and opens the door to breakthrough years instead of incremental progress. The conversation walks through a real example of a loan officer who doubled her production in a single year by stopping the question of what was realistic and focusing instead on what it would take. Carl breaks down how most big jumps in production come from simple math, consistent activity, and a plan that fits real life. If you have ever caught yourself setting safe goals just to avoid failure, this episode will challenge that mindset. You will walk away with a clearer way to set bigger targets, build a simple weekly plan, and create results that once felt out of reach.
Episode 619 If you want to stop wasting weekends at open houses and start turning them into real leads, get access to the same agent data Carl uses at MMAModelMatch.com and see how qualifying the right agents changes everything. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Kristin Simpson to break down why most loan officers are doing open houses the hard way and why that leads to frustration, burnout, and zero referrals. Carl and Kristin explain the real numbers behind agent productivity, why randomly showing up at open houses is almost guaranteed to fail, and how failing to qualify agents poisons your mindset into thinking the strategy does not work. They then walk through Carl's proven open house system step by step, including how to build a qualified agent list, how to leverage gift cards and sign in sheets, and how to generate dozens of warm buyer leads every single week without ever stepping foot into an open house. If you want a smarter way to leverage open houses, protect your weekends, and create consistent purchase opportunities by working with the right agents, this episode will completely change how you think about open house strategy.
The financials of your practice are kind of like a patient's labs – they tell you a lot about that practice's health. Knowing your practice's financials as well as a patient's labs makes a lot of sense. My guest today is an owner in a private practice and knows their financials that well. Additionally, she consults with practice owners to help them do the same. She'll help us get started on how you can, too.Katie Nunn, MBA, CMPE, provides training and coaching for healthcare leaders and their organizations on process improvement, financial optimization, and cultural transformation. Leveraging extensive experience with financial and operational turnarounds, she is a valuable advisor for an organization experiencing rapid expansion or change. With over 20 years' experience in healthcare leadership, her broad areas of expertise include practice assessments, process improvement, financial management, IT implementations, telemedicine, strategic planning, providers on-boarding, and cultural transformation.In this episode Carl White and Katie Nunn discuss:Why you don't need an MBA or an accounting degree to know your financials wellThe handful of key financials to know about your practice and what to know about themHow to set up financial reporting to make them as easy to read as lab resultsWant to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with Katie Nunnhttps://www.linkedin.com/company/bright-ideas-medical-consulting/Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail: whitec@marketvisorygroup.comFacebook: https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg
Episode 618 If you have ever wondered what consistent daily activity actually looks like when it is done the right way, grab a free walkthrough of the Freedom Tracker at GetMoreLoans.com and see how the numbers line up when you stop guessing and start tracking. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Juan Flores, a loan officer out of Chattanooga, Tennessee, whose story will stop you in your tracks. Juan went from being homeless to closing 79 loans for just under $23 million last year, all in less than three years in the mortgage business. Juan breaks down exactly how disciplined tracking, non negotiable daily activity, and calling with real intention helped him build momentum fast. He shares how focusing on talk tos, face to face meetings, and simple accountability systems replaced overwhelm with clarity and confidence. The conversation dives into agent outreach, open house strategy, why better known beats better, and how asking directly for the business accelerates growth. Juan also opens up about rebuilding his life, staying coachable, and learning to balance family and production without losing focus. If you want proof that consistent activity beats talent, systems beat hustle, and accountability changes everything, this episode will challenge you to raise your standards, track what matters, and start making more offers every single day.
Episode 617 Schedule a one on one free coaching call, click here or visit LoanOfficerStrategyCall.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Brandon Hutchenson, a producing branch manager at Summit Funding with over two decades in the mortgage business, to share one of the most raw and honest conversations ever recorded on the show. Brandon opens up about growing up with very little, building a successful mortgage business, and what happened when a series of personal and financial blows nearly took everything he had built. Brandon walks through how drifting away from the fundamentals of his mortgage business led to massive distractions, broken trust, financial loss, and overwhelming stress. He explains how losing focus on the one thing that built his success created ripple effects across his team, his finances, and his personal life and why discipline in the same direction is non negotiable for long term success. You will also hear how consistent marketing, database follow up, and staying visible with referral partners became the stabilizing force that helped him keep producing even during the most difficult season of his career. Brandon shares powerful lessons on grief, humility, resilience, and why achievement without purpose never leads to fulfillment. If you want a real world reminder of why consistency beats chaos, why marketing is your safety net, and why keeping the main thing the main thing matters more than ever, this episode with Brandon Hutchenson is a must listen.
Value based care has a longer history than many realize. First conceived in 1967 and focused on sick children, the term “value based care” was coined only in 2005. Now, twenty years later, value based care arrangements cover almost half of health plan payments. My guest today helps practices adopt and use value based care programs, and she'll help us break down how you can as well.Dr. Shannon Decker is the Founder and CEO of VBC One, a consulting firm that partners with physician groups, health plans and vendors to optimize value-based care performance. With over 25 years of experience, including 17 in risk adjustment, quality and Medicare, she brings deep expertise in healthcare strategy, analytics, and operations. A published author and national speaker, Dr. Decker currently serves as a RISE fellow and on the faculty at Capella University.In this episode Carl White and Shannon Decker discuss:What Valued Based Care is and how it compares to fee for service payment modelWhat are things to consider when tackling risk and/or entering into a VBC contractHow private practices can participate in value based careWhy should practices consider engaging helpWant to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with Shannon Deckerhttps://www.linkedin.com/in/shannon-decker/Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail: whitec@marketvisorygroup.comFacebook: https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg
Episode 616 Join Loan Officer Breakfast Club at LoanOfficerBreakfastClub.com where we share ideas like this every weekday morning and even send you the replays if you can't make it live. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this practical and eye opening episode, Carl sits down with returning guest John King to unpack a smart AI driven approach for consuming podcast content faster without missing what actually matters. John shares how he uses tools like Google Gemini to pull transcripts, summaries, and action steps from podcasts so he can focus on implementation instead of information overload. They walk through simple ways to extract the real takeaways, turn ideas into clear game plans, and avoid the trap of endless learning that never turns into action. The conversation also dives into how to think about AI the right way, when to go deep, when to keep it simple, and how to use technology as a tool that supports your core daily activities instead of distracting you from them. This episode is a strong reminder that success does not come from consuming more content. It comes from acting on the right ideas, quickly, with clarity and accountability.
Episode 615 If you want a simple way to create more consistency, better conversions, and more control over your business, grab a free walkthrough of the Freedom Tracker at GetMoreLoans.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Lacey Moores, a producing branch manager out of Kansas City who closed 177 loans for $55 million last year, to break down how she has stayed consistent, profitable, and in love with the business after more than two decades in mortgages. Lacey shares why falling back in love with originating changed everything, how disciplined tracking drives higher conversions, and why knowing your numbers gives you the ability to pull the right levers at the right time instead of guessing your way through growth. The conversation dives into lead follow up, simple scripts that dramatically increase response rates, how consistency quietly outperforms raw talent, and why most loan officers stop one or two steps before the deal actually happens. If you want fewer wasted leads, better conversions, and a clearer path to predictable growth, this episode will challenge you to simplify, track what matters, and stay consistent long enough for the real freedom to show up.
Life would be a lot easier if patients always agreed with you, never questioned you, and just did what you say when you say it. They don't always do that. Sometimes they object to recommendations. Sometimes they ask questions that sound like objections. Regardless, these are a fact of life, and the better you can overcome patient objections, the more successful your practice will be. My guest today helps his dental clients do just that, and he'll tell us what he thinks.Since 2003, Jake Goates has given group seminars and training on sales and marketing. He is a Key Opinion Leader for various dental marketing companies. Since 2013, Jake has personally consulted more than 5,600 dentists nationwide on their marketing strategies and sales skills to reduce unnecessary spend while increasing collections. Jake founded GOAT Dental Marketing Consultants in early 2023, providing marketing strategy and sales coaching for dental offices across the country. Jake, with his wife and two daughters, enjoy living and playing in the mountains of Northern Utah.In this episode Carl White and Jake Goates discuss:Why objections are opportunitiesThe types of objections Jake hears from his clients, for example, clinical, office procedures, etc.How to respond to objectionsWhen not to respond to objectionsWant to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with Jake Goateshttps://www.linkedin.com/in/jake-goates-a8908a12/ https://www.facebook.com/profile.php?id=61553719583016Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail: whitec@marketvisorygroup.comFacebook: https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg
Episode 614 Schedule a seat at our next live event, the Pipeline Accelerator Event in Clearwater, Florida. Get details and first notification at MastermindRetreats.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with John King of California Dream for All to uncover how consistent YouTube content became a reliable source of business without chasing viral status. John walks through his early years of dormant video output, the shift to intentional content, and the moment he started seeing real production from his videos. You'll hear why focusing on a specific avatar and carving out niche channels helped YouTube's algorithm work in his favor, how longer-form videos outperformed flashy short clips, and how video fits into a diversified business model without replacing core referral and database strategies. John also breaks down how he integrates weekly content into his agent outreach, what metrics matter (and which don't), and why persistence beats perfection when building an audience that converts. If you want a grounded, real-world approach to using video and YouTube to grow your mortgage business sustainably, this episode delivers actionable insights beyond the hype. Click here to check out John King's California Dream for All YouTube channel
Episode 613 Schedule a one on one free coaching call, click here or visit LoanOfficerStrategyCall.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Jonas Rosenberg, a top producing loan officer at Summit Funding, to share what happened when his entire team left and he was forced to rebuild his business from scratch. Jonas opens up about how that reset exposed unhealthy habits, pushed him to simplify his role, and ultimately helped him create more momentum with far less stress. Jonas explains how defining clear non negotiables around nights, weekends, and availability changed both his business and his marriage. He walks through why staying in his lane, trusting his LP1 and LP2, and focusing only on lead generation allowed his team to regain consistency faster than expected. You will also hear how Jonas drives steady production through visibility, community involvement, first time homebuyer classes, and strong past client relationships. He breaks down his lead targets, conversion math, and why being better known still outperforms flashy tactics and short term trends. If you want to close more loans without working more hours, build a team you can trust, and create boundaries that actually fuel growth, this conversation with Jonas Rosenberg delivers a powerful blueprint for sustainable success in the mortgage business. Connect with Jonas Rosenberg Connect on LinkedIn Follow on Facebook
Expenses in business are as certain the sunrise, yet both my guest today and me meet prospective clients all the time who don't seem to have a handle on them. If you don't, problems are coming. Planning expenses is a natural requirement of any successful practice, and my guest today helps her clients do just that.Michelle O'Connor, a believer in following one's dreams, has risen from an inner-city community to a life of abundance. With corporate expertise in Strategic Planning and Execution, she helps entrepreneurs achieve their goals. Michelle supports organizations through strategic processes, coaching entrepreneurs to develop action plans for success. She has facilitated Strategic Planning Retreats in Jamaica, Trinidad & Tobago, and the Dominican Republic, and reached hundreds through her Purpose Driven Conference. Her current mission is to help Medical Private Practice Owners create sustainable practices. As a wife and mother, she strives for a brighter future, motivated by the philosophy “Ad Astra Per Aspera.”In this episode Carl White and Michelle O'Connor discuss:1. Why practice owners fail to plan for expenses2. Why it is important to monitor expenses3. What if expenses are more than revenueWant to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with Michelle O'ConnorLinkedIn - https://www.linkedin.com/in/michelletoconnor/Facebook - https://www.facebook.com/successbiznessclubInstagram - https://www.instagram.com/successbiznessclub/Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail: whitec@marketvisorygroup.comFacebook: https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg
Episode 612 If you want a simple framework to stop overthinking lost deals and start winning more business by fixing what actually matters, visit GetMoreLoans.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Jim Reed for a candid, practical conversation about why loan officers lose business and why it usually has nothing to do with rates, skill, or talent. Carl breaks down the four real reasons someone does not choose you, they did not know you, they could not relate to you, you did not present a clear plan, or you never asked for the commitment, and explains how most loan officers make these problems far bigger in their head than they actually are. The discussion dives into visibility, relatability, simple follow up plans, and why asking for the business is often the fastest lever to pull if you want immediate growth, along with real stories that make these concepts easy to understand and apply. If you have ever walked away from a missed opportunity thinking you just were not good enough, this episode will help you reset your mindset, focus on the right activities, and realize that fixing a few small things can dramatically change your results.
Episode 611 Schedule a one on one free coaching call, click here or visit LoanOfficerStrategyCall.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Dave Kammerer, the number one producer in volume at Summit Funding, to unpack how he consistently leads a massive branch while still producing at an elite level himself. Dave shares what it really looks like to be a producing branch manager, why most people misunderstand that role, and how he intentionally built his personal production to run efficiently so he could also coach, lead, and grow others. Dave breaks down his philosophy around time blocking, calendar control, and being highly impactful in short conversations, whether that is with loan officers, referral partners, or clients. He explains how focusing on what you can control eliminates noise, sharpens decision making, and allows you to scale both production and leadership without burning out. You will also hear exactly where his business comes from, including how roughly half of his volume is driven by past clients and database relationships, how he stays top of mind through simple systems and client events, and why genuine curiosity about people is one of the most powerful business development tools loan officers overlook. If you want to learn how a true leader balances production, coaching, and legacy building while staying competitive and fulfilled, this conversation with Dave Kammerer delivers a masterclass in efficient growth, servant leadership, and long term success in the mortgage business.
Have you gotten an unsolicited offer to buy your practice recently? You might not have realized it, but that's a signal that your local market might be attractive for you to be a buyer. What do you do at that point? My guest today helps his clients buy practices, and he'll tell us what he thinks.E.J. Cyran has spent over a decade as a healthcare lawyer, which means he represents physicians, dentists and their practices in negotiating vendor agreements, buying or selling their practice, handling associate buy-ins, and getting advice on their regulatory and payor issues. He knows his way around HIPAA, telehealth, Medicare and all other matters affecting healthcare practices. E.J. is a go-to lawyer for his clients.In this episode Carl White and E.J. Cyran discuss:Why take the meeting for an unsolicited offer to buy your practiceHow to tell how serious the buyers areFinancing options availableComparing terms of sale (ex: higher vs lower offer, more control, better care for patients, etc)Determining what your own non-negotiables are (ex: you do or do not want to stay on after the sale, the buyer's approach to patient care, etc).Factors to evaluate in a good purchase offerWant to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with E.J. Cyranhttps://www.foxrothschild.com/edward-j-cyranConnect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail: whitec@marketvisorygroup.comFacebook: https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg
Episode 610 If you want help building a sales process that blends real relationships with smart technology, without racing to the lowest price, visit GetMoreLoans.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Linus Thalman, a Metro Detroit based loan officer and brokerage owner who closed 150 personal units this year by leaning into old school sales fundamentals in a high tech mortgage world. Linus shares his journey from starting in the business back in 2003 to becoming a top producing broker who still meets buyers face to face and believes relationships will always win. Linus breaks down why convenience can quietly kill conversion, how returning to in person buyer consultations boosted his conversion rate by 15%, and why being a true professional means guiding clients through a full sales process instead of just sending a link and quoting a rate. He also explains how coaching, accountability, and consistent activity played a major role in his best year ever. The conversation dives into team structure, how Linus simplified his operation by assigning one person to manage each loan from start to finish, and how he uses technology and AI as support tools without letting them replace the loan officer. Linus shares practical insights on agent relationships, open houses, database follow up, and why combining marketing, prospecting, and relationship building is the real edge. If you want proof that old school relationship based selling still works and actually works better when paired with the right technology, this episode will challenge how you think about growth, efficiency, and what really drives long term success in the mortgage business.
Episode 609 If you want help getting clear on your numbers, your income, and a smarter path to long term freedom, schedule a free strategy call at LoanOfficerStrategyCall.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Adam Crosley, a regional manager with Crown Home Mortgage, for a candid conversation about money, investing, and what it really means to make work optional. The discussion kicks off with Adam sharing how he saved over $8,400 in a single month by consistently paying himself 25% first, and why that habit alone puts him ahead of the vast majority of Americans. Carl and Adam dive deep into real numbers around real estate investing versus the stock market, pulling from decades of firsthand experience. Carl openly shares lessons learned from single family rentals, negative cash flow, and underestimated maintenance, while comparing those results to long term investing in the S&P 500 and precious metals. The conversation strips away theory and focuses on what actually builds wealth with fewer distractions and less stress. They also explore multi unit real estate, leverage, tax strategies, liquidity, and why most investors underestimate the true cost of time and opportunity. Throughout the episode, the message stays clear and practical: save consistently, know your numbers, and keep your focus on the activities that produce the highest return. If you want a real world conversation about building long term wealth while staying focused on your mortgage business and your family, this episode will challenge how you think about money, investing, and freedom.
Are the types of patients willing to pay cash for treatment the same as, or different from, those who use their insurance? Obviously they're different, at least in some respects. If that's the case, then attracting new patient leads, and handling them, is different as well. How do you attract cash paying patients? My guest today did it himself, and he coaches his healthcare clients on how to do it, and he'll share his insights with us.Daniel Tribby is a healthcare provider, effective business growth strategist, award winning author, top keynote speaker with a vision to help healthcare entrepreneurs build a practice that serves it's patients and sustain profitability for the long term.In this episode Carl White and Daniel Tribby discuss:The similarities and differences between insurance-based patients and cash-based patientsThe keys to attracting cash-based patientsThe keys to converting cash-based patients into paying patientsWant to be a guest on PracticeCare?Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's the link where you can get the process started.Connect with Daniel Tribbyhttps://www.linkedin.com/in/iamdanieltribby/Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail: whitec@marketvisorygroup.comFacebook: https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg
Episode 608 If you want help mapping out a clear, step by step plan to grow your production, visit GetMoreLoans.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Chris Kloc, a Chattanooga based loan officer who is just four years into the business and on pace to close roughly 175 loans in 2025. Chris shares his journey from being completely outside the mortgage industry to building a high performing, leveraged team and producing at a level most loan officers never reach. Chris breaks down the simple principles that fueled his growth, including ruthless implementation, tracking daily activity, and shortening the gap between learning something proven and actually doing it. He explains how accountability, consistency, and being highly active and visible in the market drove both his purchase and refinance production. The conversation also dives into team structure, buying back time, and why knowing your real job as a loan officer is critical once production starts to scale. Chris outlines how he built leverage around himself so he could stay focused on lead generation, consultations, and leadership. If you are early in your career or stuck at a few loans a month and want a clear picture of what it really takes to scale quickly without burning out, this episode delivers practical lessons you can apply immediately.
Episode 607 To see if a quick strategy call makes sense for your business, visit GetMoreLoans.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with John King, a Sacramento based branch manager and 25 year mortgage veteran who is on pace to close roughly 135 units this year. John shares how leading mastermind groups for local business owners has strengthened his leadership skills, expanded his influence, and created deeper, more loyal relationships in his market. John explains how his mastermind groups are structured, why they are intentionally not leads groups, and how teaching and facilitating conversations has helped him grow personally and professionally. He breaks down the difference between coaching and masterminding, and why removing pressure and formal accountability actually increased engagement and trust. The conversation also dives into confidence, imposter syndrome, and why fear never really disappears, even for experienced producers. Carl and John unpack how stepping into leadership roles sharpens confidence, improves communication, and positively impacts sales conversations and relationships. If you are looking for a smarter way to grow through leadership, collaboration, and shared ideas rather than grinding harder, this episode delivers a powerful blueprint you can apply right away.
If you take health insurance as payment, then choosing good payers makes sense. How do you figure out which payers to contract with? It's a logical question that has a very involved, sometimes not so logical answer. My guest today helps his clients work successfully with insurance companies, including which ones to contract with, and he'll share some tips with us.David Zetter is the founder and President of Zetter HealthCare, LLC in Mechanicsburg, PA and has over 24 years of operational and healthcare experience. David is nationally recognized for his speaking, presentations and healthcare business expertise. He is well versed in regulatory requirements, revenue cycle management, credentialing and contracting, compliance, and coding and documentation. He is considered an expert on Medicare, not only by his clients, but also through consultant colleagues and healthcare attorneys across the country. David is an expert on ERISA regulations, which protect over 80% of the claims in the US. He knows how to stop payor recoupments dead in their tracks, and what is legal and illegal in many payor contracts. In this episode Carl White and David Zetter discuss:How to decide which insurance companies and plans to contract withHow to evaluate the payor, their contract, their reimbursement rates and other criteria for participationAdditional tips that can be done to properly evaluate payor and plan proposals?Want to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with David Zetterhttps://zetter.com/https://www.linkedin.com/company/zetter-healthcare/https://www.facebook.com/zetterhchttps://www.instagram.com/zetterhealthcare/Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail: whitec@marketvisorygroup.comFacebook: https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg
Episode 606 For more information about Carl's upcoming accountability group, visit AllianceNextLevel.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Robyn LaVassaur, a powerhouse leader and producer whose branch closed an incredible 191 units in a single month, and this was not a one-time spike. Robyn shares her journey from a small-town start with no industry background to becoming one of the top producers and executives in the country, all while raising a family and building a high-performing team. Robyn breaks down the simple math behind consistent production, including why daily lead goals, tracking conversion, and focusing on tomorrow's money are non negotiable for long-term success. She explains how her team maintains high standards through clear expectations, strong process control, and a culture built around service rather than pressure. The conversation also dives deep into accountability, leadership, and mindset as Carl and Robyn unpack why most loan officers struggle with consistency and how tracking activity removes emotion from the business. Robyn shares why controlling the process, setting expectations early, and measuring what actually matters leads to predictable results month after month. If you want a real-world look at how disciplined activity, clear numbers, and accountability with heart can drive massive production, this episode delivers a masterclass you can apply immediately.
Episode 605 To see more of this loan consultation checklist, visit GetMoreLoans.com and ask the team for the full breakdown. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl is joined by top producer Jenay Bowen, who consistently closes eight to nine units a month by following a structured loan consultation process that dramatically increases conversion and minimizes surprises for buyers and agents. Jenay walks through her three part framework intro, nuts and bolts, and close and explains how it transforms the pre approval meeting into a smooth, predictable, and highly professional experience. You'll hear how she uses a simple 21 point checklist to stay on track, avoid missed steps, and set clear expectations from the start, which she says eliminates up to 90 percent of the problems that usually surface later in the transaction. Jenay shares how she educates clients with real numbers, guides couples to get aligned on budget, and uses her triangle of trust approach to strengthen agent relationships in every meeting. She also breaks down her pilot and turbulence story that prepares buyers for the journey ahead and shows why it boosts confidence and trust. Carl and Jenay dig into her closeout strategy, including why she has every borrower sign their application on the spot, how she asks for referrals in a natural way, and why this meeting creates pre approvals that agents view as solid as cash. Her system leaves nothing to chance and gives loan officers a repeatable process that increases conversion without adding more hours to the day. If you want pre approvals that stick, smoother transactions, and a consistent path to higher conversion, Jenay's process gives you the blueprint. Connect with Jenay at: Jenay.Bowen@SummitFunding.net
Keeping good records is boring and tedious. Why bother? Because bad records can cost you thousands of dollars per year. My guest today helps her clients find those dollars in ways that are easy to track. She'll share her ideas on this episode.Alexis E. Gallati is the founder and Lead Tax Strategist at Cerebral Tax Advisors and Cerebral Wealth Academy, and she's the author of the book Advanced Tax Planning for Medical Professionals. She has over 20 years of experience in high-level strategic tax planning and multi-state tax preparation, and she has trained at the highest level, holding two master's degrees. Alexis grew up in a family of physicians and is married to a private practice physician. That's why she understands how hard medical professionals work to get where they are and why she provides simple and accessible tax solutions tailored to busy physicians.In this episode Carl White and Alexis Gallati discuss:Some simple examples of keeping good records leading to saving money (ex: mileage deduction, home office deduction)Some not so simple examples that are worth doingTools and systems to trackWant to be a guest on PracticeCare?Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's the link where you can get the process started.Connect with Alexis GallatiResources from Cerebral Tax Advisors: https://www.cerebraltaxadvisors.com/practicecare/Cerebral Tax Advisors Facebook: https://www.facebook.com/cerebraltaxCerebral Wealth Academy Facebook: https://www.facebook.com/cerebralwealthacademy YouTube: https://www.youtube.com/@cerebralwealthacademyPersonal LinkedIn: https://www.linkedin.com/in/alexis-gallati/Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail: whitec@marketvisorygroup.comFacebook: https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg
Episode 604 Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl is joined by top-producing loan officer and team leader Sarah Cox, who breaks down her full 5 star client experience system and explains how she consistently turns borrowers into lifelong fans. Sarah shares how a simple Walt Disney quote on her desk sparked the idea for a client journey that feels thoughtful, tangible, and unforgettable in a world full of digital noise and lookalike lenders. You'll hear how she re-engineered every stage of the client path, from branded thank you postcards with QR-activated homebuyer guides, to glossy pre-approval packets that feel like a true milestone event, to sweet contract gifts, to a clear to close pizza box that creates excitement and earns glowing reviews. She even walks through the watercolor home magnets she gives at closing, a unique top-of-mind tool that stays on the client's refrigerator long after move-in day. Sarah and Carl also explore how these touchpoints spark more referrals, how she built the system so her whole team can use it, and how she's using this experience strategy to book more agent appointments than ever before. She opens up about what she learned from major brands like Disney, Apple, and Coca-Cola, why she believes loan officers should invest 8 to 10 percent of gross revenue back into marketing, and how this shift is helping her team close more loans with less chasing. If you want to separate yourself from every lender down the street and create a client journey that builds loyalty, referrals, and remarkable moments, Sarah's blueprint will show you how to elevate your entire business and become the person of interest that borrowers and agents are drawn to. Connect with Sarah and see how she runs her operation at StartWithSarah.com
Episode 603 Get the full Refi Toolkit to spark more refis from your past database at GetMoreLoans.com Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with top-producing loan officer Monica Ledbetter, who is on track for 21 closings this month and shares the story of how a blue polyester uniform, a backpack full of catalogs, and sheer grit taught her the discipline that now powers her success in the mortgage business. Monica opens up about the habits, mindset, and daily structure that take her far beyond the industry average, including her "surprise and delight" client touches, her relentless morning outreach, and the authentic connection that fuels almost all of her referrals. You'll hear how she builds deep, loyal agent relationships, why her handwritten notes are converting like crazy, and how her new-agent breakfasts consistently turn fresh licensees into long-term referral partners. She also breaks down her team structure, her marketing cadences, and the practical activities she recommends for loan officers who want to go from 1 closing a month to 4… and then from 4 to 15+. If you're looking for real-world, boots-on-the-ground strategies from someone actively doing 20+ units a month in today's market, Monica's story will show you exactly what's possible with intention, structure, and a genuine love of people.
Getting referrals from other patients is critical to the success of any local practice. Are you really getting as many referrals as you can? My guest today has built a system to make sure she can say she does, and she'll give us some insights into her system on this episode.Mary Lou Savino has been practicing physical therapy since 1992 and opened Be Fit PT & Pilates in 2008. She specializes in the use of Pilates as therapeutic exercise in rehab with an eclectic approach to incorporating Pilates, Dry Needling, Light Therapy and wellness modalities into treatments. Mary Lou has always been a fitness and health enthusiast, so her concept behind this integrated model was to be able to go beyond traditional PT and utilize things like light therapy, dry needling, Pilates and core strengthening, and massage therapies to be a more well-rounded practice and to be able to take PT to the next level.In this episode Carl White and Mary Lou Savino discuss:When she realized that building a system for referrals was a good moveThe core elements of her system, for example, the front desk's role, and measuring patient responses to the systemWhat part(s) of the system she's working on now, and whyWant to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with Mary Lou Savinohttp://www.befitpt.comhttps://www.facebook.com/BeFitPTinDG https://www.instagram.com/befitphysicaltherapypilates/?hl=enwww.linkedin.com/in/mary-lou-savino-b2127222Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail: whitec@marketvisorygroup.comFacebook: https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg
Episode 602 To map out the exact plan top producers use to grow their business, visit GetMoreLoans.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Jim Reed to break down one of the biggest leaps a loan officer can make in their business: hiring their first assistant and doing it the right way. Jim shares the exact signals that show you are ready, the traps most LOs fall into when they wait too long, and why bringing on support early can often double your capacity faster than any marketing tactic. Together they unpack what tasks should come off your plate first, how to structure the role for maximum impact, and why a great assistant can create more freedom, more consistency, and more closings. Carl explains how his own business transformed the moment he let go of the busy work and focused his time on the highest value activities that only he could do. Jim also walks through the mindset shift required to stop thinking like a solo operator and start thinking like a business owner, including how to afford an assistant sooner than you might expect and what qualities matter more than resume experience. Their conversation gives a clear picture of how the right hire becomes a force multiplier for growth. If you have ever felt buried in tasks, stuck at the same production level, or unsure how to scale without burning out, this episode will show you how a single hire can open the door to more loans, more freedom, and more momentum.
Episode 601 For more information about Carl's upcoming accountability group, visit AllianceNextLevel.com. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Diane Ranger to revisit one of the most influential experiences in his business life, a little known mastermind inside a Breckenridge ski house that quietly shaped the strategies the Mortgage Marketing Animals still use today. He shares how that group introduced him to early mentors, sparked major breakthroughs, and taught him the true difference between masterminding and coaching. Carl reflects on the lesson of writing small checks to cash big checks, the importance of surrounding yourself with the right people, and how unexpected connections can lead to life changing opportunities. Diane adds her perspective on those early days and how relationships from that season helped fuel nearly two decades of growth for the MMA community. The conversation then moves into the power of accountability as Carl highlights real members saving thousands each month by simply sticking to the plan with guidance and follow-through. He explains why accountability with a hug works, who the group is designed for, and why now is the time to lock in your plan before the new year rush. If you enjoy the behind-the-scenes stories that shaped this movement and the practical takeaways that still hold true today, this episode will show you exactly how one mastermind sparked a ripple effect that changed everything.
All practices need referrals from other providers, even primary care practices. Building a referral network that performs is one of the most misunderstood strategies to grow a practice that I've seen in my time working with private practice owners. My guest today runs a coaching business devoted to fixing this for her clients, and she'll walk us through some of the biggest mistakes practice owners make and how to fix them.LynAnn Weaver is the founder & CEO of Healthcare Elevation Partners which has pioneered the fusion of healthcare leadership, business growth, and high performance coaching. As a former healthcare administrator turned Certified High Performance Coach, LynAnn is dedicated to elevating the success and well-being of physicians, healthcare leaders, and organizations. LynAnn has led teams to first-in-the-nation recognition, accelerated patient volume growth of physicians, practices, and service lines up to 67%, and has helped clients increase efficiency by 30% giving them more time to focus on the things and people most important to them.In this episode Carl White and LynAnn Weaver discuss:The mistake of underestimating the size of a referral networkThe mistake of thinking one meeting with a referral source is enoughThe mistake of not being memorable to referral sourcesWant to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with LynAnn Weaverwww.healthcareelevation.comwww.linkedin.com/in/lynannweaverwww.instagram.com/lynannweaverwww.facebook.com/lynannweaverhttps://www.youtube.com/@HealthCAREElevationConnect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail: whitec@marketvisorygroup.comFacebook: https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg
Episode 600 For more information about Carl's upcoming accountability group, visit AllianceNextLevel.com. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. This is not just another episode. This is episode 600, a milestone nearly two decades in the making. To celebrate, Carl brings on the one person who has been there since day one: Diane Ranger. Together they reflect on the early days of the Mortgage Marketing Animals, back when podcasting was not common, and how their partnership shaped everything loan officers now know as the MMA system. Carl and Diane share the biggest truths they have learned along the way, including the now famous "Don't ask how, ask who," why loan officers must stop building the farm and start milking the cows, and the dangers of half built bridges and chasing too many shiny objects. Their conversation dives into delegation, confidence, staying in your lane, and the hard won lessons that transformed a small idea in 2004 into a nationwide movement. The episode closes with a heartfelt reflection on the impact Diane has had not only on the MMA organization, but on hundreds of thousands of loan officers who have built better businesses and better lives because of the work they quietly built behind the scenes. If you want the real story behind 600 episodes, the wisdom learned, the mistakes made, and the people who made it possible, this celebration is a must listen.
Episode 599 For more information about Carl's upcoming accountability group, visit AllianceNextLevel.com. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with branch manager and trusted partner Jim Reed for a wide-ranging conversation that starts with Christmas bonuses and ends with a lesson on grace, growth, and leadership. Jim shares the simple formula he uses to keep bonuses consistent year after year, why employees value stability more than big swings, and how to build culture without tying it to market cycles. Carl and Jim also dig into the real work of leading a team, including why top performers want responsibility, why you should never jump in and do someone's job for them, and how inconsistency can unintentionally send the wrong message. They open up about money, purpose, and the difference between compensation and appreciation, offering a grounded look at what it means to lead people well in a volatile industry. The conversation wraps with a powerful discussion about personal growth, learning from pressure, and how the biggest breakthroughs often come from the weight life puts on your barbell. If you've ever wondered how to lead with clarity, reward your team fairly, and grow through both challenges and successes, this episode will hit home.
Adding a new associate sounds cut and dry. After all, they're there to treat patients, for which they have the training to do so. Easy, right? Not so fast. There's more to it. My guest today advises his clients on numerous accounting and operational issues, including hiring, and he'll share his experience with us.Joe Lessard is a partner at Professional Business Management, a healthcare practice management and accounting firm in the northwest Chicago suburbs. Joe has been with PBM since 2009 and a Principal since 2020. He has attained designations as a Certified Public Accountant (CPA), Health Practice Advisor (HPA), and as a Certified Healthcare Business Consultant (CHBC). He believes in rolling up his sleeves and is usually on site visiting his clients' operations first-hand. Joe is responsible for all accounting and payroll services as well as personal and business tax returns for his clients. He helps them review operations and day-to-day aspects such as HR, employee benefits, retirement plans, collections, billing, and patient interactions. Every client has different needs and that's why Joe's commitment to his clients' needs and his customer service is what he prides himself on.In this episode Carl White and Joe Lessard discussThe office cultural considerations, for example, the mission, values, and accepted and not-accepted behaviorsThe operational considerations, for example, credentialing, scheduling, etcThe marketing considerations, for example, the associate's role in attracting patientsOther considerationsWant to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with Joe Lessardhttps://www.linkedin.com/in/joelessardpbm/https://www.instagram.com/thedoctorscpa/For more depth on this episode, read Understanding and Managing Overhead Costs in Your Practice, a blog this guest wrote about it. Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail: whitec@marketvisorygroup.comFacebook: https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg
Episode 598 For more information about Carl's upcoming accountability group, visit AllianceNextLevel.com. To map out the exact plan top producers use to grow their business, visit GetMoreLoans.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Rebecca Bernard, the executive assistant behind one of the most productive mortgage branches in the nation, closing nearly $400 million a year. Rebecca shares how she supports branch manager Jim Reed both personally and professionally, taking everything off his plate that does not generate revenue so he can focus entirely on growth. You will hear how Rebecca manages finances, schedules, communication, tech issues, branch operations, event planning, coaching logistics, and even borrower intake in her earlier role, freeing up massive time for the entire branch. She explains what traits to look for when hiring your first assistant, why green and eager often beats experience, and how the right support person becomes a true profit center instead of an expense. Carl and Rebecca break down why top earners almost always have this level of help, how assistants keep loan officers focused on prospecting instead of distractions, and why the most successful leaders build their team before they think they qualify. If you have ever wondered when it is time to hire help or how much it could change your life, this episode lays it out clearly and simply.
Episode 597 For more information about Carl's upcoming accountability group, visit AllianceNextLevel.com. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Tuan Nguyen to unpack his incredible story of going from escaping Vietnam's Mekong Delta as a child to now closing 10 loans a month in a small Tennessee market. Tuan shares how his family's journey shaped his work ethic, what reignited his success after hitting a plateau, and the simple "1% rule" that helped him rebuild momentum—making 10 extra agent calls a day and turning cold calls into lasting relationships. Carl and Tuan dive deep into how consistency, community, and coaching can completely change your trajectory, especially when you stop chasing magic fixes and double down on the basics that work. They also explore what it really takes to scale from 10 to 15 loans a month without losing your sanity or your weekends. If you've ever felt stuck between your next level of growth and your current reality, this episode will show you how discipline, gratitude, and connection can create lasting success.
Finding good staff in your medical practice seems only to be getting more challenging. At the same time, more tools that substitute for in-office staff are available. Those tools should be helping, but sometimes they seem to make things more confusing. My guest today runs a medical virtual assistant company. They help their clients deal with staffing shortages and make sense of their choices to fill them. She'll share her insights with us.Beth Lachance is leading Global Medical in vision and the day-to-day business operations securing the functionality of the business to drive extensive and sustainable growth. Combining her strong leadership and determination with over 22 years of corporate experience in the private and public sector of Surgical Device, Pharmaceutical, and Specialty Pharmacy Industries – she keeps the company moving forward with high-level strategy while understanding the details of day-to-day execution to ensure steadfast success.In this episode Carl White and Beth LaChance discuss:Changes in staffing landscape since our last podcast episode in 2022Projections for the future of staff availabilityUses of medical virtual assistantsAI and virtual assistants – are they competitors or collaborators?Want to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with Beth LaChancewww.facebook.com/globalmedicalvawww.instagram.com/globalmedicalvaswww.linkedin.com/company/globalmedicalva www.youtube.com/@globalmedicalvirtualassistantsConnect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail: whitec@marketvisorygroup.comFacebook: https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg
Episode 596 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Owen Lee, CEO of Success Mortgage Partners, to explore one of the most groundbreaking uses of AI the mortgage world has seen yet: an automated phone agent that can answer borrower calls 24/7, collect key details, and deliver pre-qualification letters within minutes. Owen reveals how this new AI system acts as a true digital assistant for loan officers, handling after-hours calls, summarizing conversations, scheduling appointments, and sending pre-qualification letters instantly, all while making sure no lead slips through the cracks. The result is more conversations, more offers, and more closings, even while you're off the clock. Carl and Owen break down why this innovation is a game changer for loan officers who want to stay ahead of the curve, and how it gives them a serious advantage over competitors still relying on voicemail. They also discuss the next phase of AI in mortgage, when it will begin analyzing docs, verifying income, and helping with true pre-approvals, plus what it means for anyone looking to scale without burnout. If you've been wondering how to use AI for real business growth, this episode will show you what's working right now and what's coming next. Call the live demo at 734-206-7164 to experience the AI assistant for yourself. For more information about Carl's upcoming accountability group, visit AllianceNextLevel.com. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com..
Episode 595 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Jon Tober from San Antonio to unpack how he went from closing 3 loans a month to consistently hitting 8 and 9, even in a market where most loan officers are struggling to stay flat. Jon opens up about what shifted for him after facing a 50% drop in production, and how joining the right mentorship circle completely changed his trajectory. He shares the exact strategy that's been driving his surge in business: a simple but powerful book club for referral partners that builds real relationships, adds value, and keeps agents engaged week after week. You'll hear how Jon identifies the right agents to invite, structures his meetings, and turns each chapter into an opportunity for accountability and growth, both for his partners and his own business. Carl and Jon also dig into what it really means to be intentional, how to stay a lifelong student, and how consistency and connection can triple your income in less than a year. If you've been wondering how to create deeper, scalable relationships with your agents and grow your pipeline without adding chaos to your schedule, this conversation is packed with real-world ideas you can put to work right away. For more information about Carl's upcoming accountability group, visit AllianceNextLevel.com. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
As important as it is to understand the patient journey, my industry has done a terrible job of helping practices make “the patient journey” anything useful day to day. My guest today agrees, and he helps his clients turn that journey into a tangible, actionable mechanism practices can use to grow.Daniel Tribby is a healthcare provider, effective business growth strategist, award winning author, top keynote speaker with a vision to help healthcare entrepreneurs build a practice that serves it's patients and sustain profitability for the long term.In this episode Carl White and Daniel Tribby discuss:What the patient journey isWhy marketers are so excited by the patient journey but most non-marketers are notHow to operationalize the patient journeyWant to be a guest on PracticeCare?Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's the link where you can get the process started.Connect with Daniel Tribbyhttps://www.linkedin.com/in/iamdanieltribby/Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail: whitec@marketvisorygroup.comFacebook: https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg
Episode 594 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Chris Johnstone, CEO of Loan Officer CRM, to talk about one of the biggest changes the mortgage industry has ever faced, the rise of AI-powered search and how it's already reshaping where loan officers get their leads. Chris shares how ChatGPT and other large language models are becoming the new "Google," why top producers are already closing fully completed loan applications through AI, and what every loan officer can do right now to position themselves as the go-to expert in their market before the wave hits. Together, they unpack how AI is disrupting traditional marketing, what it means to "rank" inside ChatGPT, and why being an early adopter could secure your spot for years to come. You'll also learn practical steps to get your business recognized by AI so you can start seeing real leads and closings from it. If you want to stay ahead of the curve and future-proof your mortgage business, this episode will show you exactly how to do it before everyone else catches on. Want help getting ranked and optimized for AI-driven leads? Visit LoanOfficerCRM.ai/AIO to learn more. Enjoying the podcast? Leave Carl an honest review at 5StarCarl.com. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Episode 593 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Kevin Gillespie, leader of the Leadership Academy at Mortgage Marketing Animals, to reveal how loan officers can stop competing on price and start winning with value. Kevin shares five key strategies that top producers use to raise conversion rates, increase profits, and stand out in a crowded market without being the lowest rate in town. Together, they dive into how to build irresistible "wow" offers, stack value into every loan, and instantly engage clients so they feel confident choosing you from the very first call. You'll also learn how to move from transactional selling to true consultative conversations that build trust and long-term relationships. If you're ready to earn more while doing less, this episode will show you how to turn pricing pressure into profit power. Want help putting these systems in place for your own business? Visit ProfitDrivenPlan.com to schedule a free strategy call.
Episode 592 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl shares a powerful perspective that every loan officer needs to hear. He explains why building a thriving mortgage business is actually a smarter and more profitable path than owning a franchise like McDonald's. He compares the $2 million investment it takes to open a single McDonald's location to the near-zero startup cost of being a loan officer and reveals how a handful of well-managed closings each month can outpace what most franchise owners earn in a year. Carl breaks down the real numbers, lifestyle freedom, and scalability that make the mortgage business such an incredible opportunity when you follow the right systems. He also gives a nod to Kevin Gillespie and the Leadership Academy for inspiring this powerful mindset shift that could change how you see your own business. If you're tired of thinking you need a massive investment to make a great living, this episode will open your eyes to just how close you already are to building your own McDonald's-level success without the grease traps or name tags. Ready to see how simple it can be to grow your income and freedom at the same time? Visit GetMoreLoans.com to schedule a free strategy call.
Episode 591 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this insightful episode, Carl sits down with top-producing loan officer Mike Steplowski from Mount Juliet, Tennessee, to uncover how his team is using AI to clear underwriting conditions faster than ever. Mike shares how his crew leverages a free AI tool called Perplexity to instantly find answers straight from agency guidelines, cutting out the hours of manual searching and reducing interruptions so everyone stays focused on closing loans. Carl and Mike break down how this simple shift has streamlined communication, boosted productivity, and helped his team close 13 loans in a single month while freeing Mike from being the “easy button” for every question. They also touch on how sticking to the basics of the Daily Success Plan continues to fuel steady, referral-based growth even in a changing market. This episode is a great reminder that technology doesn't replace good habits, it amplifies them. When your team knows where to find answers, you stay focused on what really moves the needle: conversations, closings, and client relationships. If you'd like to connect with Mike, click here to find him on Facebook. Join Loan Officer Breakfast Club at LoanOfficerBreakfastClub.com where we share ideas like this every weekday morning and even send you the replays if you can't make it live. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Episode 590 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this heartfelt and introspective episode, Carl reflects on the recent passing of a childhood friend and the unexpected lessons that surfaced in the days that followed. What starts as a story about loss becomes a powerful reflection on grace, gratitude, and how the people we surround ourselves with can shape the entire direction of our lives. Carl and Chris Johnstone dig into the difference between hardship and unhappiness, the quiet power of favor, and how to listen to those small nudges that push us toward meaningful connections. They explore how certain moments, both painful and beautiful, often prepare us for something greater, even when we can't see it at the time. This one is raw, real, and full of perspective. It's a reminder to reach out when someone comes to mind, appreciate the journey that shaped you, and keep learning from the people who've crossed your path. Click here to connect with Carl on Facebook. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Episode 589 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl is joined by partner and friend Kevin Gillespie to unpack the hidden power of leadership culture and why it becomes the backbone of a team that scales with confidence. You will hear how defining a clear three year vision, translating it to one year and quarterly targets, and aligning core values and hiring standards gives your people a map they can actually follow. Kevin walks through building a simple responsibility chart and high level workflow with measurable standards, then keeping everyone on track with a steady meeting cadence and real dashboards that act like a pilot's instrument panel. Carl shares how celebrating wins, fostering real collaboration, and letting leaders lead creates leverage, improves retention and recruiting, and keeps you focused on driving traffic and converting loans instead of firefighting. If you want help defining and installing a leadership culture that your team can rally around, set up a friendly strategy call at ProfitDrivenPlan.com.
Episode 588 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl is joined by his partner and friend, Kevin Gillespie, to walk through the six key systems that drive massive growth for loan officers and branch managers. You'll discover how a magnetic attraction marketing plan creates steady inbound inquiries, why a strong sales culture built on relationships generates consistent leads, and how delivering level 10 customer service frees loan officers to focus on sales instead of problems. Carl and Kevin also cover how pricing and product strategy position you as the trusted choice, why leadership culture builds a team people actually want to follow, and how recruiting becomes simple when all the other systems are in place. They share real stories of leaders who doubled, tripled, or even 5X'd their production by putting these systems together into one cohesive plan rather than scattered efforts. If you want help installing these six systems in your branch or team, take the next step at ProfitDrivenPlan.com for a no-pressure strategy call that maps your path to franchise-level value.
Episode 587 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Kevin Gillespie to unpack the five levels of leadership and authority that actually move teams forward: confidence, discipline, leadership, gratitude, and enjoyment. You will hear how real confidence is a steady presence rather than bravado, why discipline beats motivation when the day gets messy, and how gratitude keeps you centered so you can lead with clarity even in tough markets. Carl and Kevin share practical ways to build joyful cultures that attract talent, turn daily habits into long-term wins, learn faster from hard seasons, and surround yourself with people and rooms that raise your standard. They close with simple steps to model calm, celebrate other people's wins as your own, and use authentic enjoyment to make followership the natural outcome of how you show up. If you want help installing these five levels through six proven growth systems in your branch or team, take the next step at ProfitDrivenPlan.com for a no-pressure strategy call that maps your path to franchise-level value.
Episode 586 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl talks with Kristin Simpson about the Coca-Cola versus Pepsi story, the rise and fall of New Coke, and the surprising truth that culture often beats product when it comes to winning hearts and market share. Listeners will hear why emotional connection, nostalgia, and brand identity can outrun a statistically better offering, how to build a culture that attracts clients and teammates, and simple ways to show you are a real person who cares. Carl and Kristin dig into practical plays for branch leaders and loan officers, including celebrating wins by sharing what works, making leadership accessible when issues escalate, and keeping personal notes so your follow-ups feel natural and human. They also unpack how to avoid competitor bashing, use vulnerability the right way, and design every client interaction so people remember how you made them feel. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.