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Play Episode Listen Later May 10, 2025 48:45

Tonight, Elizabeth reads Book 3, Chapter 1 of "A Tale of Two Cities", by Charles Dickens published in 1859.Are you loving The Sleepy Bookshelf? Show your support by giving us a review on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Follow the show on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Vote on upcoming books via the Survey on our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sleepybookshelf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Listen to the music from The Sleepy Bookshelf in a relaxing soundscape on Deep Sleep Sounds:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/watch?v=zxRt2AI7f80⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Browse all seasons of The Sleepy Bookshelf: https://slumbergroup.notion.site/sleepybookshelf.Having an issue with The Sleepy Bookshelf or have a question for us? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our FAQs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Connect: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Thank you so much for joining us here at The Sleepy Bookshelf. Now, let's open our book for this evening. Sweet dreams

Last Looks: Double Trouble w/ Kristen Schaal & Tony Hale

How Did This Get Made?

Play Episode Listen Later May 9, 2025 55:05

Kristen Schaal & Tony Hale (The Extraordinarians Podcast) pop by for a silly chat with Paul & Jason about world record holders, June's haunted hotel room, Paul growing up in a house full of birds, and so much more. But first, Paul answers your corrections & omissions on Double Trouble, shares a bonus deleted scene from our Double Trouble live show, and announces next week's new movie. Also, make sure to check out The Extraordinarians with Tony, Kristen and Matt Oberg on Apple Podcasts and YouTube! • Go to hdtgm.com for tour dates, merch, FAQs, and more• Have a Last Looks correction or omission? Call 619-PAULASK to leave us a voicemail!• Submit your Last Looks theme song to us here• Join the HDTGM conversation on Discord: discord.gg/hdtgm• Buy merch at howdidthisgetmade.dashery.com/• Order Paul's book about his childhood: Joyful Recollections of Trauma• Shop our new hat collection at podswag.com• Paul's Discord: discord.gg/paulscheer• Paul's YouTube page: youtube.com/paulscheer• Follow Paul on Letterboxd: letterboxd.com/paulscheer• Subscribe to Enter The Dark Web w/ Paul & Rob Huebel: youtube.com/@enterthedarkweb• Listen to Unspooled with Paul & Amy Nicholson: unspooledpodcast.com• Listen to The Deep Dive with June & Jessica St. Clair: thedeepdiveacademy.com/podcast• Instagram: @hdtgm, @paulscheer, & @junediane• Twitter: @hdtgm, @paulscheer, & msjunediane • Jason is not on social media• Episode transcripts available at how-did-this-get-made.simplecast.com/episodesGet access to all the podcasts you love, music channels and radio shows with the SiriusXM App! Get 3 months free using the link: siriusxm.com/hdtgm

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Equip Expo Essentials: Top 5 Questions Answered for Lawn Pros

Green Industry Podcast

Play Episode Listen Later May 9, 2025 19:07

Paul Jamison breaks down the top FAQs about Equip Expo, giving lawn and landscape pros the inside scoop on what to expect, how to register, and why this event is a game-changer for business growth.

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The System for Creating 1 Quarter's worth of Content in 1 hour with Dennis Meador

Podcast Domination Show: Podcasting Growth & Monetization Tips to Dominate

Play Episode Listen Later May 9, 2025 34:02

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Do you want to build a strong online brand for your local law practice? In this episode, Dennis Meador, founder of the Legal Podcast Network, shares how he helps attorneys use podcasts to generate leads, build a powerful online presence, and stand out in a competitive market.Dennis also discusses how content repurposing—from podcasts to short videos, blog posts, and FAQs—helps establish a robust content ecosystem that attracts new clients.Learn how podcasting can create lasting authority and generate targeted local leads for your business.In This Episode:00:00 Introduction 01:36 How Dennis helps attorneys build a local brand03:33 Identifying your ideal client profile (ICP) 05:08 Content repurposing to increase podcast reach06:45 The process of developing a podcast for attorneys12:30 Basic tools for content preparation14:21 Where to publish your video podcasts and why17:15 Lead magnets and CTAs for attorneys18:40 The best platform for podcast lead generation20:51 How to use AI to grow your brand▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

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Top Marketing FAQs: Expert Answers for Small Business Success

Marketing Guides for Small Businesses

Play Episode Listen Later May 9, 2025 54:28

In this episode, the Marketing Guides team answers the top marketing FAQs we hear from small business owners every week. From lead generation to budget planning, social media to SEO, this episode is your go-to guide for getting clarity on the marketing questions that matter most.

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Identity parades: our VE-Day special

Play Episode Listen Later May 8, 2025 25:33

Eighty years since the surrender of Nazi forces, we consider the differing ways that nations frame that distant history for today; none does so more gravely than Russia. Our “Archive 1945” project relives The Economist‘s reporting on the last days of war in Europe. And we examine how European defence has changed, and how Britain's celebrations hint at a world perhaps forever lost. Get a world of insights by subscribing to Economist Podcasts+. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.

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Identity parades: our VE-Day special

How to Sell Your Stuff on Etsy

Play Episode Listen Later May 8, 2025 25:33

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Ep 180 | Answering your Etsy FAQs

Play Episode Listen Later May 8, 2025 61:44

This week I'm answering your most-asked Etsy questions! From navigating international selling and mastering Etsy ads to optimizing SEO for original handmade products, we're covering a bunch of totally new topics that will help you a ton. Tune in for expert insights and practical tips to elevate your Etsy business! **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com STUFF I MENTIONED: ⭐FREE Mastering Etsy Ads Course: https://www.howtosellyourstuff.com/request-etsy-ads-masterclass ✅ NEW RESOURCES: ➡️ Ultimate Niche Bundle (only $27): https://lizziesmiley.samcart.com/products/niche-secrets ➡️Trend Guide: https://www.howtosellyourstuff.com/offers/T2Y8zR6S

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Episode 117: Breaking Down Silos To Drive GTM Success

Win Win Podcast

Play Episode Listen Later May 8, 2025

According to research from the CMO Council, 63% of marketers say they are under extreme pressure to deliver improved revenue outcomes. So how can you leverage your tech stack to enhance collaboration across GTM teams and drive impactful results? Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Andrea Bras, VP of product marketing at Viant Technology. Thanks for joining, Andrea! I'd love for you to tell us about yourself, your background, and your role. Andrea Bras: Wonderful. Well, thank you Shawnna for having me. I’m excited to talk about my journey at Viant and as we’ve continued our partnership with Highspot. So, as you mentioned, I’m vice president of product marketing at Viant Technology. We are an AI powered DSP or demand side platform built for CTV or Connected Television. What we do is we help marketers to connect with their consumers. Through planning, through execution, through measurement of their advertising media in the most engaging ways using our technology. So I’m actually coming up on my tenure anniversary, so it’s just, wow, it’s almost mind blowing. It’s been such an amazing journey here. VT is such a pioneering, innovative company and we’re never left bored or wondering what’s next, right? So prior to joining VT, I’ve actually been in digital marketing for, geez, almost 25 years now. Actually, I joined when it was actually still known as online marketing. If anyone in your audience can remember that. But what I’ve been fortunate enough along my journey is to really wear a lot of hats and be exposed to a lot of different types of companies. So I’ve worked with the small startups, local retail, all the way up to big global corporations. I’ve also worn a lot of hats. So I’ve sold advertising. I have bought advertising. I’ve developed partnerships, thinking about the consumer in mind, and it’s really positioned me very well in what I believe. Is a perfect mixture of all of that background to bring me to my best results as a product marketer. And so our role here in product marketing at Viat is we really sit at the intersection of all of the orgs in the company. We provide support to all of them, but primarily sales and product. We sit within the marketing team and it’s our job to really look for the best things that all these teams are working on in order to craft. Really amazing and compelling positioning and messaging. We developed the go-to-market solutions and the content. We support the product launches, and of course we manage and work through all the sales enablement technology. We, of course, have chosen Highspot, which we love. And that brings me here today, and I’m excited to discuss more with you, Shawnna. SS: Likewise, we are lucky to have you on this podcast. Given that you are a seasoned marketing leader, I’d love to understand what are some of the key go-to-market initiatives that you’re focused on driving for the business this year, and how does your enablement tech stack help support these efforts? AB: Well, that’s a great question. And you know, given where we sit in the org, we have our hands in pretty much everything, but we really do have some very key go-to-market initiatives. We’re highly focused on, as I mentioned in my intro. Connected television is something that is our most important focus and for good reason. I mean, when you think about the power of TV and what that does for advertising, and you’re converging it with the power of digital and the ability to understand and message the performance of your advertising. It’s such an exciting thing and we’re doing a great job of really building the technology to support that in the best ways, as well as the partnerships. I mean, we’re getting to work with some of these greatest streaming platforms. Think Disney, think Paramount. And so we’re working really hard on how do we showcase how easy it is to build these upper and lower funnel opportunity that CTV brings based on campaign objectives. So there’s a lot of education that comes in mind, or that we have to work with our consumers and our clients just so they can really understand the huge opportunity in front of ’em. So that keeps us very busy. The other thing that really is related to CTV, but it’s our recent Iris TV acquisition. So for those of you who may not be familiar, Iris TV has really built their tech. To standardize contextual, the opportunity to present ads contextually AC interoperable across all of these various streaming platforms. So think cooking shows and what that could mean across not just one cooking show, but all of the great content cooking shows across numerous streaming platforms. And that really brings such value because now you’re layering in the ability to capture the consumer in the right mindset. So that just, you know, it’s an organic content experience and we’re really excited about that. And then of course there’s Viant AI. So we launched Viant AI. It was hugely successful last part of last year. And man, it’s just so exciting ’cause we have on this hand, CTV and all the great things coming there, part of our direct access program. But then over here we’ve got this whole new realm of innovation with AI. I know you guys lean in really heavily, which we’re excited about. So we’re just really. Keeping close to our technology teams and watching the innovation develop and keeping track of that. Of course, to make these launches successful and keep our go-to market as top-notch as possible, you need a unified go-to-market alignment as your company’s very familiar with, and that’s where Highspot has just been an absolute game changer for us. When I think about where we were before, I mean, we had really legacy tech and we did our best, but you can only do so much. Right? I’m sure you’ve heard a lot of stories from your clients. When we brought on Highspot, a couple of really magical things happened for us. One, we had to sit and think about our content strategy, right? You know, before we would organize it, but we didn’t really think about what it was. And you know, due to how you build and develop the platform, it’s really exciting because. You’re thinking, okay, what are our buckets of content, right? So we had to think, okay, well there’s storytelling content. And then it’s like, well, we also have all these different product releases that come. So you have product overview, right? And you know, verticals, channels, you name it. So we had to take the time and effort to really build this out. And then we wanted to also put it around a wonderful launch, give it a big stage. So put us a little bit under a time crunch, which was probably a blessing in disguise because we had to work. In fact, our Highspot onboarding rep, who was amazing, he told us we were one of the fastest launches. So I don’t know if that still holds true, but from contract signing, I think we signed the contract in late October, and then we had this up and running in January. So for all of you who either are planning a launch or thinking about launching or maybe haven’t signed up yet, there’s a lot you can do to get up in front of it. For us, it was a combination of having a pilot team as we were building, getting their feedback along the way. Then we did a soft launch just to get the logistics outta the way, get people using it so that when we did our big launch at our annual Viant Con, where we dedicated two hours and actually. Flew the Highspot rep out to help us launch this. We had a such a meaningful two hour session. Honestly, we still hear great feedback about that launch. It really helped us get started with Highspot in a big way. SS: I love that. And you, you touched on the importance and the critical nature of alignment. What are some of the common pitfalls that organizations might encounter when aligning go-to-market teams to execute these key initiatives and, and how can they avoid them? AB: Yes, that is absolutely critical and we have really face several and overcome. And of course, Highspot has been a great tool in helping us do so. You know, when we first started, when I first started Viant, we were a smaller corporation. It was pretty easy to stay on top of your priorities and kind of know how to manage your workload. But as you’re rapidly growing or expanding or adding teams. The more support you’re providing and the more awareness that the functions across the org understand about what you can bring, that starts to change. You start to get all of these demands, and the lack of prioritization isn’t because there’s no priority. It’s that idea that if everything’s high priority, then there’s no high priority, right? So. That helped us realize, okay, we’ve gotta do a better job. And luckily we, our Chief Product Officer, he came from a very big tech company and you know, they were very used to juggling prioritization of high needs across the org. So he shared the tips and tricks that he’s done and I was able to add on the marketing lens. And so the end result is we meet monthly with the C-Suite across every function. They have a chance to see transparently all of our projects. They can prioritize their departments, so they get to own that, and then they also see where their priorities fall in our holistic view. So it’s been a game changer and it’s really helped us. So, you know, everybody will probably look a little different, but it’s been hugely valuable. And I’d say the other things to keep an eye out for is whenever you introduce anything new you’re gonna have change management. There’s always challenges with that. So really just, you know, the Highspot team was great helping us understand the win-win value for our sellers and other stakeholders. So just getting ahead of that, working through those, of course, defining SWIN lanes, if there’s any blurred lines or confusion, you’re gonna have people stepping on each other’s toes. Just really getting in front of all that business. So, and then I’d say the last thing, and you guys are great for this, is really having technology partners that have support teams. Because what’s great about Highspot is we have that ongoing support. So we’re always working as treating you as a partner, but then we’re also, we have the ability to tap and, you know, level up the support as needed. And that’s come in handy several times. So these are just some of the things that can help you get in front of some of the challenges with alignment. SS: I think those are, that’s phenomenal advice for our audience. And you actually also recently established multiple committees to support your go-to-market engine. Can you share more about that journey and the impact that it’s had so far? AB: Thank you for asking. That’s a great question. We have put a lot of work, so yes, we have launched or about to launch, actually three distinct committees started out as one, but we landed on three. And I’ll tell you why. Rewinding back last year as we launched last January, I forgot to mention, of 2024. And so, you know, as you’re ramping up, you’re kind of learning the process, you’re getting best practices, you’re building out the platform, all the things you’re doing in the first year. And one thing I also forgot to mention, which I will touch on in our discussion is engagement metrics. So you’re kind of getting your feet wet there. That has been another game changing element with the Highspot platform. What is really critical, and I can’t stress this enough, to your audience, is getting that co-ownership across your key stakeholders. Especially, you know, think sales leadership, right? You need that co-sponsorship. So while we have support, sales leadership is busy, they’ve got big goals to crush, right? We were thinking, how do we get in front of them? How do we really show them how much opportunity there is for them to really move the needle using this technology and get them closer to it? So the other thing obviously is the feedback loop. We really wanted a good feedback loop. So we’re like, how do we do it in an organized way, make good use of their time? And so when we started to build a list, it became very big. And then we had all these objectives. So that’s why we broke it into three. And so at first we had the executive, and that’s really pointing back to that co-ownership. Getting them bought in. Um, we are creating compelling metrics that I know will raise their eyebrows, so I’m getting that ready, leading into our executive committee. And so really just letting them know the awareness, showing them some things to get them excited and asking for their hand and driving adoption with their teams. Then we’ll have the, what we’re calling the steering committee. And this is really your kind of more short term strategy. Your operational managers that, you know, they can help us really drive that lower funnel strategies and behaviors from their teams. And then of course, the cross functional stakeholders think Salesforce, rev ops training, having really valuable discussions. And then of course, the action committee, which is gonna be our day-to-day users. So that allows us to capture what’s working, what’s not, and just your general feedback of what’s going well. And of course we’ll do this quarterly. We don’t wanna take up too much time and use kind of a waterfall effect. So we’re really excited. And I know my boss, our chief marketing officer, he’s leaned in totally, which is gonna be tremendously successful, and he’s gonna help co-run the agenda with me for the executive. So more to come. Exciting stuff. SS: I absolutely love it. And I think, you know, for our audience listening, it’s a really great strategy to deploy within your organization if it makes sense for you. But I think it’s a great initiative. AB: And one thing I’ll add on to that really quick, I would say really what we wanna do with this is ensure we’re coming in loaded with a heavy agenda. Of meaningful content. So prep, prep, prep, that’s, and so, you know, whoever you can pull in to help you make the best use of the time, I highly encourage that. SS: Yeah, absolutely. I think it’ll be extremely valuable on both sides, so that’s fantastic. Now, you’ve touched on this. I. Actually quite a bit throughout our conversation already, but I’d love to hear your perspective on what would you say is the unique value of a unified platform when it comes to maximizing go-to-market effectiveness and, and really improving collaboration. AB: You know, I can’t saying praises enough at Highspot. It has really elevated us in that way, which was beyond my wildest dreams. Like I saw the opportunity and just seeing it play out has been just a wonderful experience. Starting for foremost with just product marketing’s needs. The consistency that we’re able to. Foster across teams now in this unified platform is when I think about what we used to have to do when we had a logo change or we had, you know, some sort of, we had to manually do all of these things and now we can just do bulk updates or folks would share decks, you know, that they had out market. And I’d see just content with old branding or just really, really just. Horrible things, you know, make you cringe. I don’t see that anymore. You know, it’s so exciting because now they know that the best content’s there and so there’s no dependency on these old things or an inability to find the stuff they need. So it’s very rare that I find anything that’s off brand, if at all. So that consistency and governance is huge. Obviously, probably more importantly is what it’s doing for our sellers. I mean, when you think about the time they save now, they’re in there, they’re in and out, they’re experts, you know, they love it. We hear nothing but great feedback. The amount of time it takes ’em to build compelling content, find what they’re looking for, and all of that has been second to none. And then the ease of pitching it out. Really the ones, we wanna get more adoption of this looking ahead, but the ones that are even leaning into client metrics and things like that, I mean, it’s just been a phenomenal result. Again, that brings me to engagement metrics that’s really closing the loop and having that single source of truth really just makes a huge, huge difference. So what we’re seeing is we’re breaking down silos. We’re having really meaningful conversations, unlike we used to with our partner teams. Everybody’s able to use it in different ways, so it’s really just driving faster, smarter, go-to-market execution, and we love it. SS: Well, I love that. Now, you’ve talked about the partnership that you’ve had with Highspot, and I know that VT recently partnered with our professional services team on an initiative to begin leveraging Highspot AutoDocs. Can you share a little bit about how you’re utilizing AutoDocs to streamline workflows and improve effectiveness? AB: I’m really glad you asked about that, Shawnna, because this is one of our most recent and most exciting efforts leveraging Highspot technology. So we call our version of AutoDocs Pitch Builder just to create some, you know, fun for the sales reps, make it easy for them to understand what it does, and it really has helped us. Where we elevated with the one unified repository, it’s helped us take it even further. And what I mean by that is due to the nature of our clients and the businesses we serve. The content we build serves different purposes. You know, if you think about advertising, everybody needs to advertise their business. So I think automotive companies, retail companies, travel and tourism, pharma, you know, so we build content that way. We have vertical, we have channels, we have measurement. There’s a whole vast array. And you know, the reps are really good at building these custom stories, but feedback we were getting is, you know, I’m still struggling even in the remix experience to know where to go to find the best content and all these things. So. Pointing to your Highspot Spark conference. I like to get as much of my team up there as possible. You guys do a fantastic job with that. So last October we were there and I had a member of my team and he’s like, Hey, you know, he sat in one of the focused AutoDoc sessions and he says, I really think that we were getting ready to launch our new general presentations and we were taking a new approach this year. And he is like, I think that what Highspot has with AutoDocs would really help sales team with this. You know, in my head I’m thinking, oh my gosh, there’s no way we’re gonna be able to launch that, you know, by the time we need to roll this out in a month, you know? And he’s like, no, no, no. I think he’s like, let me talk to the team. I really think we can. So I’m like, okay. But in my mind I’m thinking, oh, it’ll be summer. You know? There’s no way. Long story short, he worked with our ongoing support team and they connected him with the professional services you guys provided. Put together a case and I was blown away. We were able to deploy through the help of your team. You know, we could have built it ourselves, but it would’ve taken a long time. We never would’ve met our deadline. And it was just such great work. And what this does now is it creates this really easy pathway for sellers to, you know, pull in the problem statements from a choice of things that, a choice of problem statements based on where their discovery questions, take them with their clients, and then choose, you know, the right core messaging. Choose the right verticals, choose the channels, all within this visible, easy. And you, you have this structured framework. So think about it as a new seller, you can go in there and it. Immediately, that’s valuable trust. You can trust you’re building a deck that matches the company positioning. And then on top of that, the loose feedback I can give you was what I have heard is it used to take our sellers at least 30 minutes, probably an hour to build a reasonable deck. And those are probably our season one, probably up to ours. We just ran the numbers leading up to this podcast. On average, our sellers that use Pitch Builder are building their decks in 3.2 minutes. SS: That’s amazing. AB: Right? That’s what we said. So the combined learning of the Highspot Spark Conference and understanding new releases you guys had coming, having my team there, understanding, bringing that idea to it, and then leveraging a professional services, they did a superb job, just was a perfect blend. SS: Amazing. Well, I’ll be sure to pass that along to our professional services team. I’m sure they’ll be glad to hear that. Now as we talk about improving effectiveness, another way a lot of businesses are starting to think about optimizing effectiveness is through ai, and I know Viant actually recently won in AI Excellence Award, so congratulations on that. What are some of the key ways that you’re leveraging AI to support your go-to-market teams? AB: That’s a wonderful question, and thank you. We’re truly honored to have received that recognition for AI excellence and kudos to the team here at Viant across the board. It’s just been such a wild ride. We are leaning heavily into AI, as I know Highspot is, and so what we’re trying to really do is focus on all the wonderful feedback we’re getting from our clients. From our Viant AI solution, how easy it’s, you know, done for them and really capture the wins there and understand how do we transition that into internal wins within our org. And we’re doing it across the board, but specifically for product marketing. I’m leaning in heavily with any tools and resources we have that can help us do better quality work, do it faster, just make it easier, all those things that AI brings. And so I’ve tasked my team, we’re kind of on the forefront of this. We’re already, we’re using ChatGPT on the regular. We’re using our own by AI on the regular, but we wanna get better and we wanna continue to explore that. So I’ve tasked my team with leaning into things like co-pilot with Highspot. Okay, how do we tap that? How do we do more with that? Another thing that we’re leaning in on, and I have another person on my team who really, I am very lucky here, very specializes in billing the bots and things so. When due to how technical our products are, obviously we have our initial storytelling and the benefits and all the buzzy stuff, but as you build relationships with clients, as you probably well know, you get those deeper questions about technology. And so we have a lot of just kind of fragmented FAQs, docs that support launches. So he had the idea of saying, Hey, we should probably get those FAQs into a chat bot so sellers can just get in there and ask questions and not have to search for these random docs. Kind of scattered throughout. And then we’re like, how do we get that where our sellers go in the Highspot platform or leverage something like copilot. So we’re just kind of dipping our tone, a lot of waters, but we’re excited. We’re thinking about calling it pitch aid just to kind of go with the theme, and we’ll probably take it even above and beyond. We’re building out personas, so we’re trying to think about. All the ways that we want to create this value that our sellers can tap when they’re making their pitches and make it very easy for them to just do a q and a chat style function. So, you know, we look forward to partnering closer with you in our AI journey. SS: I love that. I think that’ll be amazing for your reps and your sellers. Now, to shift gears a little bit, what are some of your best practices for measuring the impact of your programs on your go-to-market performance? AB: That is probably one of my favorite questions because it’s a combination of solving a huge need that I didn’t ever think would get solved, as well as just a journey that’s new for me. So it’s exciting in its own right. So we are leaning really heavy into, okay, how do we really make sense of this gold data we’re getting from you? Engagement data, right? So I like to quote my boss, he always says, okay, don’t boil the ocean. You just gotta get started, right? So that’s what we’ve done through the last year. We were kind of, you get these really fun insights. You’re like, oh, that’s such a cool insight. And you’re like, okay, well what do we do with it? Right? So you’re, you go through this journey. But we really started to nail down how do we need to think about this? And so. We started to realize it’s like, okay, we have the sales engagement data and then we have our client engagement data, so how do we wanna start thinking about that? And then there’s really kind of the two big buckets of how we apply those layers is one for product marketing. Direct control is governance, right? And content management. So, okay, based on our sales and our clients are engaging pitches, digital rooms, you know, views, downloads, et cetera. And then, you know, what does that tell us about our content and how we should be managing it? And one thing that’s so exciting that I’ll share our most recent learnings from this effort, you know, we’re used to working through our roadmap. We get these initiatives, requests, you know, executive asks all of those things. We’re now really shifting how we make and build our roadmap. We’re still gonna do all that, of course. But now we have this new opportunity with this kind of engagement data to say, hey, there’s these materials that get used all the time. So we do a monthly report to our executive team, just of the high level metrics I just mentioned. And we started seeing this one brochure we built. It’s our differentiators brochure, which, you know, it’s a good piece. But we originally built it two or three years ago and we’ve refreshed it once. We were seeing that thing in the top five every month and often the top position every month with both sales and client engagement data. And we’re like, holy moly, this thing is on fire. Right? So what we’re doing now is it is now part of our ongoing strategy and we’re gonna look to the top 20%, right? Driving all engagement data. To make it a proactive part of refreshing and keeping it the best capable content on an ongoing basis, whether that’s monthly or quarterly. So that’s how we’re changing and shifting based on governance. The other side of the hat is really the behaviors, right? And we don’t directly control that, but what we’re trying to do is leverage data in a way. Now we can really showcase how this data can drive the behaviors we want from the team and then inspire our sales leaders and executive team to embrace that and leverage it, right? So we’re, we’re building out that platform. So more on that, but it’s really so exciting because, you know, we used to have to rely solely on maybe an annual survey we would send to sales, hey, you like what we’re doing right? And maybe you get 10%, 20% responding or just kind of ad hoc, scattered feedback. And now we really just have this objective, trustworthy data we can work off of. SS: I love that. Since launching Highspot, what results have you seen on that front and are there any key wins or notable business outcomes you can share? AB: So as part of leaning in more, like I said, we’ve already learned so much, and then now also in preparation to make these committee our kickoff sessions as valuable as possible and really go out with a banging. I had this hypothesis and I said, and I felt pretty good about it. Because you see the names of the people driving new business and you recognize those names from users in Highspot. And I started thinking, I said, I really think Highspot drives new business. So I tasked my systems and analytics team. I’m very fortunate. And product marketing, if you were in a product marketing team, if you can have an analytics team, it’s really valuable. So I test ’em to say, okay, how do we drive the correlation between Highspot engagement? And revenue outcomes. And we started with kind of looking at a quadrant. We said, okay, let’s look and do the old quadrant on Highspot engagement, users usage to revenue outcomes, and kind of map out those so we can think through different use cases there to start and then really start to see the correlations. So the big great things is you start to see these stories emerge naturally. And they dug in and there’s another persona team who came from another big tech and has regression analysis and all this. So lucky me, they were able to drive that. When you take a user of Highspot or a non-user, I would say someone like one of our sellers that’s not really using Highspot, and you layer on the best Highspot engagement activities, you have an opportunity to enhance their new business by 29%. And now I’m sure there’s other variables. You know, I’m sure the Highspot users that are active, Highspot users probably are good at going after new business. But the bigger picture there is, is think about that. If we even get 10%, 15% of the movable middle and the bell curve, just doing the things that are right, think about how you can move the needle. So we took that same lens, or we put it across total revenue, connected to engagement, and then also incremental increases with existing business. And every single one had really remarkable results. New business being the top. So. Just huge insights. We’re gonna definitely debut that to our executive team and get them excited and, and then lean in, hear their questions, and work with our sales enablement and training teams to say, okay, here’s those behaviors that we should start to reinforce. SS: Amazing results, though. Amazing results now. I appreciate you joining this podcast so much. I’ve learned so much from you already, and it is amazing to be able to talk to another strong female marketing leader. So I really appreciate your time and I noticed that you were recognized for the Los Angeles Times Inspirational Women’s List in 2024. So I have to say, this might be one of my favorite questions of the entire podcast, but what is one piece of advice that you would share? With other women looking to develop as leaders to drive impact for their organization. AB: Well, thank you so much for that question. I will tell you it was such an honor. I mean, I was so humbled and grateful to the LA Times Studio for that recognition. And it was such a journey and just so wonderful. But you know, back to your question, you know, as you go through your career journey, you see different types of leaders and you see what works and what doesn’t work. What inspires you individually? What inspires teams? And some of the takeaways that I’ve kind of compiled and really showcased as part of panel I got to participate on last November was how you need to lead authentically. And what I mean by that is. You can’t adopt someone else’s leadership style exactly, because it may not fit you. You have to understand your natural way of inspiring people because you get more as a leader by inspiring people than mandating them to do things, right? Not saying mandates don’t have their place where they’re needed, but when you’re inspiring people and getting them excited about the work they do, it’s gonna have such an impact, and you can’t do that unless you’re your authentic self. It’s kind of hard and as a woman, you probably know this, it can even be harder sometimes because the, the standard kind of tried and true leadership that have been staples don’t always come off authentically when you’re a woman leader. So, you know, we know the age old challenges that come with that. So how do you, I’ve really studied and done a lot of psychology reading and stuff like how do I foster the best. Kind of leverage my quality traits. And that leads me to the second part that’s really important. I was lucky enough in my earlier I was, when I was working at one of the larger corporations, they put us through this exercise, and if you can do this anyway, if you haven’t already, we did strengths finders, which I thought was so great, but I’m sure there’s lots of tools out there. And you kind of learn about your own unique strengths. And it’s kind of eye-opening ’cause you know, but you don’t. But when you see ’em in front of you and then you start to read what they are, you think they nailed it, right? And so when you can understand those things about yourself, you start to position yourself to be where you do well, right? Because you know that about yourself. And then you can kind of channel those and then work on the areas where maybe aren’t as easy. That’s also really helpful as a leader when you’re building teams, you know, it’s not getting the same cookie cutter employee. You have to build these energies together. Right. And it’s really a combination of different types. Of strengths. And so when I have a position to fill, I’ll look at the current team and I’ll say, okay, what, what are my strengths on there? What’s missing? What can I do better? And I will design the whole process around that. When I’m looking for a candidate, I’ll say, you know, I’ll design the interview questions, I’ll design the job role, all of it. And that’s how you get kind of a well-oiled machine. So that’s a big thing. And then of course, just in mentorship, you know, embrace mentorship. It’s so important to build future leaders. Help them understand the grace in getting out of a job they hate, you know, and finding that place where, you know, we’re always gonna have projects that aren’t fun, but if you really hate your job every day, it’s, you know, I always advise young people coming up like, don’t be afraid to make a move. It’s okay, whether it’s another department or another company, you know, you’re only gonna do yourself justice by getting yourself where you belong. So, yeah, it’s really. Tailoring your support for the unique mentorees that you have. We have a regular intern program, so I get interns every year and it’s really great. I learn and get a lot of great feedback. So, you know, I guess I’ll say, you know, to sum it all up, lead with authentic behavior and purpose and clarity, and you’ll drive impact and really focus on driving the young future leaders of America. SS: I love that advice and it resonates a lot with me, so I really appreciate this, Andrea, thank you so much for joining us on this podcast today. AB: My pleasure. Thank you so much for having me, Shawnna. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

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A Tale of Two Cities, Part 19 of 29

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Play Episode Listen Later May 7, 2025 50:46

Tonight, Elizabeth reads Book 2, Chapter 24 of "A Tale of Two Cities", by Charles Dickens published in 1859.Are you loving The Sleepy Bookshelf? Show your support by giving us a review on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Follow the show on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Vote on upcoming books via the Survey on our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sleepybookshelf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Listen to the music from The Sleepy Bookshelf in a relaxing soundscape on Deep Sleep Sounds:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/watch?v=zxRt2AI7f80⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Browse all seasons of The Sleepy Bookshelf: https://slumbergroup.notion.site/sleepybookshelf.Having an issue with The Sleepy Bookshelf or have a question for us? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our FAQs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Connect: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Thank you so much for joining us here at The Sleepy Bookshelf. Now, let's open our book for this evening. Sweet dreams

Earned Media Opportunities for Search Engine Optimization and Public Relations with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later May 7, 2025 94:08

Earned media opportunities for SEO (Search Engine Optimization) and PR (Public Relations), specifically discussing how to create "power pages" on your website is in this episode.Focusing on the importance of having a strong online presence to leverage media features effectively, emphasizing that sending traffic to your own website first is crucial for building authority and gaining brand equity. We touched on using tools like Ahrefs to check domain authority, analyzing a platform's social media presence, and the strategic advantages of using platforms for Pinterest SEO for long-term visibility and traffic generation due to its unique features and user behavior. The discussion also explores the increasing role of AI tools in content creation and marketing strategies.FAQs on Earned Media Opportunities for SEO and PR1. What are earned media opportunities and why are they important for businesses?Earned media refers to publicity gained through promotional efforts other than paid advertising, essentially media exposure that is "earned" through relationships, content creation, and engagement. These opportunities are crucial for businesses because they can significantly boost your search engine optimization (SEO) and public relations (PR) efforts. By being featured on external platforms like radio, TV, podcasts, magazines, or websites, you gain exposure to new audiences and build brand authority. This exposure, especially when linked back to your website, creates "power pages" – pages on your site that receive significant traffic and engagement. This organic traffic and external validation contribute to stronger online presence and brand equity, which are vital for long-term business growth.2. How can I leverage earned media opportunities to benefit my website's SEO?To effectively leverage earned media for SEO, it's essential to ensure that any features or mentions on external platforms directly link back to your website. Instead of directing people straight to the platform where you were featured, guide them to your website first. On your website, you can have a dedicated page (a "power page") that highlights your earned media appearances. This serves as the "first landing" for visitors, establishing your authority and allowing them to explore your content and offerings before clicking through to the external source for more context. This strategy drives valuable organic traffic to your site and builds essential backlinks, which are votes of confidence from other websites that improve your search ranking.3. What is domain authority and why is it important when considering earned media opportunities?Domain authority is a search engine ranking score that predicts how likely a website is to rank in search engine results pages (SERPs). When considering earned media opportunities, it is crucial to check the domain authority of the platform offering the feature. A high domain authority indicates that the platform is credible and trusted by search engines. Getting featured on a website with a high domain authority means that the backlink you receive carries significant weight, positively impacting your own website's domain authority and overall SEO performance. You can use tools like Ahrefs to check the domain authority of both potential media partners and your own website.P.S. We are one episode away from 500 episodes! See you soon!More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Keep Your Friends Close And Your Beetles Closer (OOTP Chapter 25, The Beetle at Bay)

MuggleCast: the Harry Potter podcast

Play Episode Listen Later May 6, 2025 78:41

Help MuggleCast grow! Become a MuggleCast Member and get great benefits like Bonus MuggleCast! Patreon.com/MuggleCast Grab official merch! MuggleCastMerch.com Pick up overstock merch from years past, including our 19th Anniversary Shirt! MuggleMillennial.Etsy.com On this week's episode, listen during Chapter-by-Chapter as the MuggleCasters discuss Harry juggling TWO dates in Hogsmeade. One which may have been doomed from the start (with Cho), and another which likely changes the course of Wizarding history (with Rita). Andrew, Eric, Laura, Micah, and Slug Club guest Katie dig in, because it's time for Chapter 25 of Harry Potter and the Order of the Phoenix. Welcome Slug Club member, Katie! The hosts wish to reassert their disavowal of J.K. Rowling for her role in making women less safe in the U.K. Please visit GLAAD's amazing page for links including FAQs, resources, and tips for allies. Chapter-by-Chapter continues with Harry Potter and the Order of the Phoenix, Chapter 25: The Beetle at Bay. MuggleCast last discussed this chapter on Episode 462! Harry's feelings toward his fellow students in light of the Azkaban breakout headlines have us once more feeling like we are living in the books today. The Ministry's control of information and issuance of propaganda, the extent which is confirmed in this chapter, is massive but not perfect. Some who look deeper are beginning to see the cracks in the facade. Umbridge's power grabs are becoming unenforceable. The hosts discuss how her main goal appears to be to frighten and dissuade dissenters, even among the staff. Harry and students are impressed by Neville's recent hard work in the D.A. This reminds us about when we made the "Neville Gets Swole" Spotify playlist, perfect for your summertime runs and workouts! Is Hermione single-handedly changing the course of the Wizarding world? We think so. Is there anything the students can/should be doing about Hagrid and his probation? Or is his behavior just too weird, and the students too buried in coursework? Ron has a fair idea, but Hermione shuts him down cold. We hold a memorial service for Ron's strategical aptitude subplot from Book 1. In what ways was "Madame Puddifoot's" NOT the perfect Valentine's spot, and whose fault is it that Harry and Cho's date is a disaster? Was it doomed from the start? Is Rita Skeeter looking for redemption, or just some hot goss? Odds & Ends asks why Ron, Fred or George do not seem to know about Antonin Dolohov's connection with their uncles, nor do they mention it. Most #RealTalk moment of the week? Hosts weigh in. Lynx Line: we asked our Patrons to submit a one-sentence headline sure to grab all of the attention. Quizzitch: What prison was the site of the largest jailbreak in British history - when 38 inmates, members of the Irish Republican Army, overpowered guards in 1983? Learn more about your ad choices. Visit megaphone.fm/adchoices

Trailer: Boss Class Season 2

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Play Episode Listen Later May 6, 2025 2:03

Good bosses are rare. They don't have to be. The skills of management can be learned.The Economist's management columnist, Andrew Palmer, is here to help. The second season of Boss Class features leaders at some of the world's best performing companies, from Levi's to Novo Nordisk to Google. New episodes are out weekly starting May 12th. To listen to the full series, subscribe to Economist Podcasts+. https://subscribenow.economist.com/podcasts-plusIf you're already a subscriber to The Economist, you have full access to all our shows as part of your subscription. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.

Ep. 280 - Salt & Fasting: The Electrolyte Truth | Why Fasting Requires More Salt | Debunking Low-Sodium Myths | Best Salt Sources | Hydration Tips for Successful Fasting | Join Our Next Fasting Challenge!

Fasting For Life

Play Episode Listen Later May 6, 2025 44:39

***JOIN THE NEXT MASTER YOUR FASTING CHALLENGE THAT STARTS May 7th, 2025!*** We'll GUIDE you on how to FAST to LOSE FAT for good, and use 'fast cycling' to achieve uncommon results! ⁠⁠REGISTER HERE!⁠⁠ Click the Link for DATES, DETAILS, and FAQs! In this myth-busting episode, Dr. Scott Watier and Tommy Welling challenge conventional wisdom about salt intake during fasting, revealing why proper electrolyte balance is crucial for fasting success. They explain how fasting and low-carb diets naturally flush out sodium, leading to symptoms many mistakenly attribute to "keto flu" or fasting difficulties—headaches, fatigue, dizziness, and muscle cramps—which are actually signs of electrolyte depletion. The hosts share surprising research showing that moderate salt intake (4-6g daily) is associated with longer lifespans and lower mortality rates, contrary to traditional medical advice. They offer practical guidance on choosing mineral-rich salt sources like Redmond's Real Salt or Celtic Sea Salt versus refined table salt, and provide specific strategies for maintaining proper hydration during fasting. Whether you're struggling with fasting consistency or experiencing energy dips during extended fasts, this episode provides the science-backed solutions to optimize your fasting experience through proper salt intake. Take the NEW FASTING PERSONA QUIZ! - The Key to Unlocking Sustainable Weight Loss With Fasting! Resources and Downloads: SIGN UP FOR THE DROP OF THE ULTIMATE GUIDE TO BLOOD SUGAR CONTROL GRAB THE OPTIMAL RANGES FOR LAB WORK HERE! - NEW RESOURCE! - December 2024 FREE RESOURCE - DOWNLOAD THE NEW BLUEPRINT TO FASTING FOR FAT LOSS! SLEEP GUIDE DIRECT DOWNLOAD DOWNLOAD THE FASTING TRANSFORMATION JOURNAL HERE! Partner Links: Get your FREE BOX OF LMNT hydration support for the perfect electrolyte balance for your fasting lifestyle with your first purchase here! Get 30% off a Keto-Mojo blood glucose and ketone monitor (discount shown at checkout)! Click here! Our Community: Let's continue the conversation. Click the link below to JOIN the Fasting For Life Community, a group of like-minded, new, and experienced fasters! The first two rules of fasting need not apply! If you enjoy the podcast, please tap the stars below and consider leaving a short review on Apple Podcasts/iTunes. It takes less than 60 seconds, and it helps bring you the best original content each week. We also enjoy reading them! Article Links: https://pmc.ncbi.nlm.nih.gov/articles/PMC8169157/pdf/ehaa947.pdf https://www.mdpi.com/2072-6643/17/6/1047 https://pubmed.ncbi.nlm.nih.gov/3416162/ https://faseb.onlinelibrary.wiley.com/doi/abs/10.1096/fasebj.31.1_supplement.446.6 https://pubmed.ncbi.nlm.nih.gov/33314019/

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Part 2: Top 10 FAQs from Lawn Care Business Owners (Part 2)

Green Industry Podcast

Play Episode Listen Later May 6, 2025 26:42

Paul Jamison returns in Part 2 of this two-part solo series to wrap up the top ten most asked questions from lawn care business owners. In this episode, he tackles essential topics like choosing the right equipment, standing out from the competition, smart marketing strategies, handling seasonal slowdowns, and navigating legal requirements. If you're looking to refine your brand, streamline operations, or make smart off-season moves, this episode is packed with the insight and motivation you need to keep your business thriving all year round.

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The Key to Effectively Reaching Your Target Consumer? Influence Mapping

Fohrcast

Play Episode Listen Later May 6, 2025 13:07

Welcome to Negronis with Nord. Today, Fohr's Director of Strategy Sophie Wood is filling for James as he's in Tampa for the DICK'S Varsity Team Orientation. Sophie answers two FAQs she's been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What's the value in working with the same influencer over and over? 00:00 - Intro00:52 - Cinema with Sophie | New Letterboxd Top 401:29 - Client FAQ No. 1 | Overlapping Influencers04:01 - Fohr's Influencer Mapping™07:09 - Influence Map Case Study | Rothy's10:07 - Client FAQ No. 1 | Re-targeting Your Audience11:11 - In Summary11:50 - Outro & Credits To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/. Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow Sophie on instagram: https://www.instagram.com/goodwoodx/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

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Trailer: Boss Class Season 2

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Play Episode Listen Later May 5, 2025 2:03

People vilify plastic. they should use it better instead

Play Episode Listen Later May 5, 2025 22:14

Many people view plastic as an environmental disaster that blights landscapes and chokes marine life. Our correspondent argues that instead we need to better understand this miracle material. To make prison work, governments need to have better strategies for managing inmates' release (10:04). And could saying sorry harm your career (16:16)? Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.

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A Tale of Two Cities, Part 18 of 29

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Play Episode Listen Later May 5, 2025 62:27

Tonight, Elizabeth reads Book 2, Chapters 22-23 of "A Tale of Two Cities", by Charles Dickens published in 1859.Are you loving The Sleepy Bookshelf? Show your support by giving us a review on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Follow the show on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Vote on upcoming books via the Survey on our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sleepybookshelf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Listen to the music from The Sleepy Bookshelf in a relaxing soundscape on Deep Sleep Sounds:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/watch?v=zxRt2AI7f80⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Browse all seasons of The Sleepy Bookshelf: https://slumbergroup.notion.site/sleepybookshelf.Having an issue with The Sleepy Bookshelf or have a question for us? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our FAQs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Connect: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Thank you so much for joining us here at The Sleepy Bookshelf. Now, let's open our book for this evening. Sweet dreams

In this solo episode of The Green Industry Podcast, Paul Jamison dives into the first five of the top ten most frequently asked questions from lawn care business owners. From finding new clients to setting the right prices and managing a growing schedule, Paul shares practical strategies to help you sharpen your operations and boost profitability. Whether you're struggling to attract customers or wondering when to bring on your first hire, this episode delivers clear, actionable advice to help take your lawn care business to the next level.

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How to Leverage FAQs to Improve Your Website's SEO & User Experience | Ep.112

Propel Your Practice

Play Episode Listen Later May 5, 2025 13:14 Transcription Available

FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls.When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients.Episode webpage: How to Leverage FAQs to Improve Your Website's SEO and User ExperienceSend in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

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Is hydrogen therapy dangerous? FAQs and Protocols - BONUS episode

The Carnivore Yogi Podcast

Play Episode Listen Later May 4, 2025 60:43

Axiom Spring Sale - code SARAHSPRING - https://axiomh2.com/ref/6/Holy Hydrogen Code SARAHK - https://holyhydrogen.com/SARAHKHydration Mastery - 40% off - https://www.sarahkleinerwellness.com/offers/HPoqzjZd?coupon_code=MEMBERDISGLP 1 video - https://youtu.be/0LiVR04RzZ4?si=a1wK7VKNl_LR4FrKMy son's eczema story - https://youtu.be/MAIwDmW3Kis?si=RhMRjby5enwT1gUAMy Article diving into the science of hydrogen and why it is not dangerous - https://sarahkleinerwellness.kit.com/posts/is-hydrogen-therapy-dangerous-new-video?_gl=1*o43d6u*_gcl_au*MTQ2NDIwNTU2MC4xNzQzNTE2NjMyTimestamps: 00:00 — Introduction to Hydrogen Therapy02:48 — Personal Journey with Hydrogen Therapy06:07 — Understanding Hydrogen's Mechanism of Action09:03 — Family Protocols and Experiences with Hydrogen11:50 — Scientific Evidence and Safety of Hydrogen Therapy15:09 — Conclusion of the collection of Scientific evidence Video 2 interview with Mateo (starting at 24:30):24:30 — Introduction to Mateo & Airplane travel with Hydrogen31:08 — Hydrogen Water Bottle Features and Maintenance33:40 — Hydrogen Therapy and EMF Protection36:32 — Hydrogen Saturation and Testing Methods39:22 — Hydrogen for Gut Health and Immune Support42:39 — Hydrogen Therapy for Autoimmune Conditions45:33 — Customer Support - How to contact Axiom with questions and get supportThis video is not medical advice & as a supporter to you and your health journey - I encourage you to monitor your labs and work with a professional!

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The Philippines and Massive Stores of Gold with Joseph Allain - Sarah Westall

Fringe Radio Network

Play Episode Listen Later May 4, 2025 63:26

Joseph Allain, trustee for the Global Gold Monetary Fund and world class expert in international finance, joins the program to share the story of the gold in the Philippines. He shares the true story of the Cordillera Nation in the Philippines who have contractual claim to their land and all assets residing on that land including the gold. He explains how they have proven through satellite imagery and other means that the gold exists. He also shares how the central bankers of the world has moved to use this gold to finance the world financial system on a fraudulent claim. This interview will likely generate more questions than answers.If you want to learn more and have questions, visit https://GlobalGoldMF.com and read the FAQs and other documents.

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Why Frequently Asked Questions Are A Goldmine for Your Business

Marketing Guides for Small Businesses

Play Episode Listen Later May 4, 2025 48:26

Want to unlock hidden potential in your marketing? This week on Marketing Guides for Small Businesses, the experts reveal how FAQs and SAQs are game-changers for SEO and even train your AI! Don't miss this episode, packed with actionable insights.

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A Tale of Two Cities, Part 17 of 29

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Play Episode Listen Later May 3, 2025 61:21

Tonight, Elizabeth reads Book 2, Chapters 20-21 of "A Tale of Two Cities", by Charles Dickens published in 1859.Are you loving The Sleepy Bookshelf? Show your support by giving us a review on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Follow the show on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Vote on upcoming books via the Survey on our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sleepybookshelf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Listen to the music from The Sleepy Bookshelf in a relaxing soundscape on Deep Sleep Sounds:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/watch?v=zxRt2AI7f80⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Browse all seasons of The Sleepy Bookshelf: https://slumbergroup.notion.site/sleepybookshelf.Having an issue with The Sleepy Bookshelf or have a question for us? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our FAQs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Connect: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Thank you so much for joining us here at The Sleepy Bookshelf. Now, let's open our book for this evening. Sweet dreams

SEO Masterclass: Breaking Down Keyword Optimization

We Don't PLAY

Play Episode Listen Later May 3, 2025 85:49

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Trailer: Boss Class Season 2

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Play Episode Listen Later May 2, 2025 2:03

Aussie rules: give Trumpism the boot

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Play Episode Listen Later May 2, 2025 24:15

Australia's Conservative party was on the ascent until Donald Trump took office in January. At the polls this weekend, the dominant concern is who will stand up to the new White House administration. How India's revolution in road-building is transforming rural lives (10:32). And a new sports league for athletes who want more than gold medals (17:19). Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.

Aussie rules: give Trumpism the boot

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Play Episode Listen Later May 2, 2025 24:15

Trailer: Boss Class Season 2

Checks and Balance

Play Episode Listen Later May 2, 2025 2:03

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Trailer: Boss Class Season 2

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Play Episode Listen Later May 1, 2025 2:03

Mine craft: US-Ukraine resource deal

Play Episode Listen Later May 1, 2025 23:10

America and Ukraine have signed a deal to share the profits of extracting natural resources. Our correspondent explains its significance. How the trade war with China will hit US shoppers (8:29). And a century on, why Art Deco is still in style (17:36). Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.

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Mine craft: US-Ukraine resource deal

Money talks from Economist Radio

Play Episode Listen Later May 1, 2025 23:10

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Trailer: Boss Class Season 2

Play Episode Listen Later May 1, 2025 2:03

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Herman Pontzer: what people get wrong about metabolism

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Play Episode Listen Later Apr 30, 2025 35:26

Do you run, cycle or swim to lose weight? Herman Pontzer, an evolutionary anthropologist who specialises in understanding how humans use energy, thinks you're probably wasting your time. His idea of the “exercise paradox” suggests that the amount of energy people use in a day is constrained (by evolution) and that exercising more doesn't end up burning more calories. Figuring out why our bodies work like this is part of Prof Pontzer's bigger project to map out and better understand how evolution has shaped variations in human biology. Hosts: Alok Jha, The Economist's science and technology editor. Contributor: Herman Pontzer, professor of evolutionary anthropology and global health at Duke University and the author of “Burn” and “Adaptable”.Transcripts of our podcasts are available via economist.com/podcasts.Listen to what matters most, from global politics and business to science and technology—subscribe to Economist Podcasts+.For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.

Trailer: Boss Class Season 2

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Play Episode Listen Later Apr 30, 2025 2:03

Executive disorder: Trump's first 100 days

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Play Episode Listen Later Apr 30, 2025 25:21

Since Donald Trump took office, there has been a deluge of news. Our correspondent considers what might happen next. Fifty years on from the fall of Saigon, we meet the Vietnamese who fled the country (10:47). And our obituaries editor celebrates the life of busker and star Alice Tan Ridley (18:06). Music credit: Seikilos Epitaph with the Lyre of Apollo by Lina PaleraListen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.

A Tale of Two Cities, Part 16 of 29

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Play Episode Listen Later Apr 30, 2025 60:29

Tonight, Elizabeth reads Book 2, Chapters 18-19 of "A Tale of Two Cities", by Charles Dickens published in 1859.Are you loving The Sleepy Bookshelf? Show your support by giving us a review on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Follow the show on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Vote on upcoming books via the Survey on our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sleepybookshelf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Listen to the music from The Sleepy Bookshelf in a relaxing soundscape on Deep Sleep Sounds:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/watch?v=zxRt2AI7f80⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Browse all seasons of The Sleepy Bookshelf: https://slumbergroup.notion.site/sleepybookshelf.Having an issue with The Sleepy Bookshelf or have a question for us? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our FAQs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Connect: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Thank you so much for joining us here at The Sleepy Bookshelf. Now, let's open our book for this evening. Sweet dreams

Executive disorder: Trump's first 100 days

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Play Episode Listen Later Apr 30, 2025 25:21

Trailer: Boss Class Season 2

The Prince

Play Episode Listen Later Apr 30, 2025 2:03

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Trailer: Boss Class Season 2

google class boss acast economists faqs novo nordisk andrew palmer

Play Episode Listen Later Apr 29, 2025 2:03

The Carney army: Canada unites against Trump

Play Episode Listen Later Apr 29, 2025 21:11

Canada's election campaign was dominated by Donald Trump's threats against the nation. Now the Liberal party has won, it faces a tougher fight: confronting the US president. Japanese salarymen used to take a job for life, now they are finally switching companies – and even careers (9:32). And Volkswagen brings out the wurst (16:07).Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.

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The Carney army: Canada unites against Trump

Play Episode Listen Later Apr 29, 2025 21:11

canada donald trump japanese army liberal faqs carney unites

Boss Class: Reid Hoffman interview

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Play Episode Listen Later Apr 28, 2025 35:02

On the cover of his latest book, Impromptu: Amplifying Our Humanity Through AI, Reid Hoffman credits GPT-4 as a co-author. The tech investor tells our Bartleby columnist Andrew Palmer that artificial-intelligence tools offer a solution to the “blank-page problem” and will soon become a core competence for knowledge workers. Boss Class season one is free for a limited time. Season two will appear weekly starting May 12th. To hear new episodes, subscribe to Economist Podcasts+. https://subscribenow.economist.com/podcasts-plusIf you're already a subscriber to The Economist, you have full access to all our shows as part of your subscription. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.

Boss Class 4 - Teamwork: Inside the yellow line

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Play Episode Listen Later Apr 28, 2025 30:49

Taavet Hinrikus, the co-founder of Wise, one of the world's biggest fintech firms, gives advice on forming and running teams. Andrew Palmer learns the secrets of teamwork in Afghanistan, Mumbai and Silicon Valley; and Amy Edmondson of Harvard Business School explains how to foster psychological safety.Boss Class season one is free for a limited time. Season two will appear weekly starting May 12th. To hear new episodes, subscribe to Economist Podcasts+. https://subscribenow.economist.com/podcasts-plusIf you're already a subscriber to The Economist, you have full access to all our shows as part of your subscription. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.

Boss Class: Claire Hughes Johnson interview