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SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This episode explains a three-step TSM marketing approach—Track, Sort, and Map—designed to create successful marketing strategies, particularly for Q4 2025. The tracking phase emphasizes the importance of a website for gaining organic and paid impressions, highlighting metrics like organic, paid, and earned traffic. Next, the sorting phase focuses on organizing business analytics by purchasing power, location, and pre/post-purchase intent to better understand customer needs.Finally, the mapping phase involves strategically distributing content across various platforms, using tools like pixels and analytics, to ensure the right audience finds the right products or services. The speaker also offers free SEO services and calls to help businesses implement these strategies.FAQs about this SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence episode:1. What is the core three-step marketing strategy discussed for Q4 2025?The core strategy for marketing success in Q4 2025, and beyond, is the "TSM approach," which stands for Track, Sort, and Map. This methodology emphasizes understanding how your business is set up, collecting and organizing data, and then strategically guiding your audience from initial interest to conversion.2. Why is "tracking" considered the most important step in this strategy?Tracking is paramount because it provides the foundational metrics needed to understand your marketing efforts. Just like a runner on a track needs clear lines, businesses need to track metrics like impressions, leads, clicks, and website visitors. This involves monitoring organic, paid, and earned traffic. Without a website, which serves as the primary hub for collecting this data (including domain, hosting, and email communication), effective tracking is impossible. The speaker stresses, "When you track, you're able to attract," highlighting that data-driven insights allow you to effectively attract your target audience.3. How does the concept of "attention as a new currency" relate to successful marketing strategies?Favour introduces "attention as a new currency" and "retention as a new balance," emphasizing that in today's crowded digital landscape, consistently capturing and maintaining audience attention is crucial. This is achieved through consistent, valuable content across various platforms like blogs, podcasts, and social media. By tracking engagement and understanding what resonates with your niche audience, you can create a search-based campaign that puts your content at the top of search results, making you "first seen" and "first remembered," which directly translates to gaining valuable attention.4. What are the key considerations for "sorting" marketing data effectively?Sorting involves organizing your traffic and business analytics in a way that provides deeper insights into your audience. Key sorting parameters include purchasing power, location, pre-purchase intent, and post-purchase intent. By understanding where your audience is coming from, what they need, and why they need it, you can tailor your offerings more effectively. An example given is adapting workshop formats (morning/evening, virtual/in-person) and content (lead generation, AI visibility) based on audience feedback, rather than offering generic courses. Email marketing and audience segmentation are highlighted as crucial tools for this in-depth sorting.5. How does the speaker recommend optimizing paid advertising, specifically Google Ads, in conjunction with organic efforts?Favour suggests a cautious approach to Google Ads, advising against running them if you're not already showing up organically on Google search. Organic presence leads to a lower cost per acquisition, result, and click. While Google Ads can be effective with manual structures, exact and phrase matching, and granular control, the ultimate goal should be to shift towards a higher percentage of organic traffic (e.g., 62% organic vs. 38% paid). This is because organic traffic "earns" results and builds long-term authority, saving money over time compared to continuously paying for traffic. Platforms like Pinterest are also highlighted for their detailed targeting capabilities at a potentially lower cost per click compared to Google Ads, especially when leveraging tracked audience interests.6. What role does a website play in the overall TSM marketing strategy?A website is presented as the absolute foundational element. Without a website, none of the tracking, sorting, or mapping can effectively occur. It's the hub for organic impressions, a platform for content creation (blogs, podcasts), and a critical tool for understanding where your audience comes from (e.g., new vs. returning visitors). The website allows for the installation of tracking pixels (Facebook, LinkedIn, Pinterest, TikTok) and integration with tools like Google Analytics and Google Search Console, which are essential for gathering the data necessary for the TSM approach.7. What is the purpose of "mapping" in the TSM strategy, and how is it achieved?Mapping is about guiding your audience to the right destination based on their needs and your sorted data. It's about building a clear connection from point A (customer need) to point B (your solution/product). This involves understanding what people are searching for and ensuring your content and offerings directly address those searches. Mapping is achieved by strategically distributing content across various platforms (Google search, AI search results, social media, podcast distribution channels like RSS feeds) and ensuring your website has the necessary tags and pixels to track conversions. The goal is to be found when and where your target audience is looking, ensuring they take the desired action, much like finding the correct aisle in a grocery store.8. How can businesses leverage their intellectual property (IP) and improve their domain authority for long-term marketing success?Businesses should view their content and offerings as intellectual property (IP) and constantly assess its return. Consistent content production (blogs, podcasts) that remains relevant over time contributes significantly to sustained engagement, even without constant new releases. Improving domain authority is a long-term play, likened to building credit, with an average of about seven points per year if actively managed. Higher domain authority, especially with the integration of AI for top search and citation perspectives, leads to greater organic visibility and trust. By focusing on earned traffic through SEO and content that fulfills specific audience needs, businesses can build lasting authority and a stronger market presence.Digital Marketing SEO Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
DISCONNECT THE DISCORD! Jason reluctantly subs in for Paul to answer all your Corrections & Omissions on Champagne & Bullets (aka GetEven aka Road to Revenge). Plus, Paul & Jason nerd out about improv with Suzi Barrett who hosts Yes, Also— the podcast that's a love letter to improv comedy. And don't worry, as always at the end of the episode we announce next week's new movie! Check out Yes, Also on Apple, Spotify, or subscribe to their Supercast for bonus content. • Go to hdtgm.com for tour dates, merch, FAQs, and more• Have a Last Looks correction or omission? Call 619-PAULASK to leave us a voicemail!• Submit your Last Looks theme song to us here• Join the HDTGM conversation on Discord: discord.gg/hdtgm• Buy merch at howdidthisgetmade.dashery.com/• Order Paul's book about his childhood: Joyful Recollections of Trauma• Shop our new hat collection at podswag.com• Paul's Discord: discord.gg/paulscheer• Paul's YouTube page: youtube.com/paulscheer• Follow Paul on Letterboxd: letterboxd.com/paulscheer• Subscribe to Enter The Dark Web w/ Paul & Rob Huebel: youtube.com/@enterthedarkweb• Listen to Unspooled with Paul & Amy Nicholson: unspooledpodcast.com• Listen to The Deep Dive with June & Jessica St. Clair: thedeepdiveacademy.com/podcast• Instagram: @hdtgm, @paulscheer, & @junediane• Twitter: @hdtgm, @paulscheer, & msjunediane • Jason is not on social media• Episode transcripts available at how-did-this-get-made.simplecast.com/episodesGet access to all the podcasts you love, music channels and radio shows with the SiriusXM App! Get 3 months free using the link: siriusxm.com/hdtgm
Prime minister Bibi Netanyahu is focused on his own political survival. Our correspondent explains how strategic differences within Israel have shaped the war in Gaza. As the new college sports season kicks off in America, players will be paid for the first time, upending the industry's economics. And remembering Sen Genshitsu, 15th master of the Urasenke tea ceremony.Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
Prime minister Bibi Netanyahu is focused on his own political survival. Our correspondent explains how strategic differences within Israel have shaped the war in Gaza. As the new college sports season kicks off in America, players will be paid for the first time, upending the industry's economics. And remembering Sen Genshitsu, 15th master of the Urasenke tea ceremony.Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
Yesterday Donald Trump imposed a 50% tariff on Indian imports to America, among the highest in the world. How will Narendra Modi respond? Why Palantir could be the most overvalued firm of all time. And film, vinyl and print media make a comeback.Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
Yesterday Donald Trump imposed a 50% tariff on Indian imports to America, among the highest in the world. How will Narendra Modi respond? Why Palantir could be the most overvalued firm of all time. And film, vinyl and print media make a comeback.Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
Today, Ali is joined by Dr. Amanda Adeleye, the founding partner and Medical Director of CCRM Fertility of Chicago -- and an REI who isn't afraid to tackle some of the biggest myths and misconceptions around fertility. Ali and Dr. Adeleye dig into some of her patients FAQs, from the stereotype that Black-identifying people are “hyper fertile,” to what you should tell your doctor if you have a history of substance use or abuse. They talk about how they are both featured experts who answer questions on Roon.com -- a free, trusted resource built by doctors that helps you navigate your health journey with expert videos. They also bust myths about male factor infertility and whether long-term birth control use contributes to infertility. Spoiler alert: Dr. Adeleye sets the record straight.Follow on IG: @amanda.j.adeleye_md and @roonwomenshealthFor more, click: www.roon.comTOPICS COVERED IN THIS EPISODE: TTC; ART; IVF; male factor infertility; substance use and abuse; fertility stereotypes for Black-identifying people; birth controlEPISODE SPONSORS: BEAUTIFUL BIRD AND WORK OF ARTAli's Children's Book Series about IVF, IUI and Family Building Through Assisted Reproductive Technology https://www.infertileafgroup.com/booksThe latest book in the Work of ART series, “Beautiful Bird” tells the story of three parents, one incredible boy and a family built with love—and a little bit of science.Pre-orders are available now! The first 150 copies will be Personalized, Signed and Numbered! Don't miss out on this limited edition! Tap the link in bio and stories to order your copy today.When Helen decides to have a baby on her own, she welcomes Jack Bird into the world through IUI with the help of her friend, Aaron. But when Jack is born and needs extra care in the NICU, Aaron and his partner, Blake, fall in love with Jack, too. Together, the three join forces to raise Jack, proving that family isn't about how you start—it's about how you grow.Order yours now at https://www.infertileafgroup.com/booksFor bulk orders of 10 or more books at 20% off, go to https://www.infertileafgroup.com/bulk-order-requestFERTILITY RALLYIG: @fertilityrallywww.fertilityrally.comNo one should go through infertility alone. Join the Worst Club with the Best Members at fertilityrally.com. We offer 5 to 6 support groups per week, three private Facebook groups, tons of curated IRL and virtual events, and an entire community of more than 500 women available to support you, no matter where you are in your journey.Join today at link in bio on IG @fertilityrally or at www.fertilityrally.com/membershipSupport this podcast at — https://redcircle.com/infertile-af/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacySupport this podcast at — https://redcircle.com/infertile-af/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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I've been shouting from the rooftops about using video in your client experience—and today, I've got backup. In this episode, I'm joined by Carolyn Leasure, a website evolution expert who turns scrappy Squarespace sites into smooth, branded systems. We're diving into the magic of asynchronous video and how it can transform the way you connect with leads and clients.Carolyn shares how she first implemented asynchronous video for a client and the three powerhouse ways she uses it in her own business: dynamic FAQs, interactive sales pages, and streamlined testimonial collection. We also talk about buyer behavior, zero-party data, and why personalization it the most impactful asset.Find It Quickly00:27 - Meet Carolyn 01:30 - The Power of Asynchronous Video04:24 - Implementing Asynchronous Video in Business06:59 - Dynamic FAQ Pages: Enhancing User Experience15:40 - Dynamic Sales Pages: Personalizing the Sales Journey20:11 - The Value of Client Feedback21:36 - The Power of Customer Testimonials23:20 - Collecting and Utilizing Testimonials26:13 - Leveraging Video for Client Interaction31:14 - Asynchronous Communication BenefitsResources MentionedVideo AskConvert BoxDubsadoNotionConnect with CarolynWebsite: maypopcreativestudio.comQuiz: maypopcreativestudio.com/colie
What does Donald Trump's attempt to sack Lisa Cook, a Federal Reserve governor, mean for the institution's independence? Uruguay may soon legalise assisted dying. And why shooting clubs – and other community associations – are thriving in Germany. Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
What does Donald Trump's attempt to sack Lisa Cook, a Federal Reserve governor, mean for the institution's independence? Uruguay may soon legalise assisted dying. And why shooting clubs – and other community associations – are thriving in Germany. Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
In this episode, we discuss the significance of Trauma-Aware Yoga Therapy for women healing from trauma. We explore how traditional therapy can be complemented by reconnecting with the body, breath, and nervous system. Keri shares her journey into yoga therapy, her holistic approach integrating body, mind, spirit, and life, and her extensive experience supporting women through somatic practices. We also discuss the importance of personalized yoga therapy, being trauma-informed, and partnering with mental health professionals. Keri offers a soothing somatic yoga practice for listeners, highlighting the deep healing potential of this integrative approach.Integrating yoga and mental healthUnderstanding yoga therapy trainingSpecializing in women's growth and healingCreating a safe space for clientsTrauma-informed practices in yoga therapyMEET Keri MarinoKeri Marino is a Certified Somatic Yoga Therapist on a mission to help you feel more whole, confident and love yourself more. Over the past 16 years, she's worked thousands and thousands of people across the US and guided them through yogic life transformation. Keri is the person you hire when you're ready to go deep and want an off the beaten path approach. While working with Keri, you'll feel embraced in warmth, calmness and a powerful soulful approach that will help you find clarity in your life, heal through your body and soak in the love of her unequivocal mama energy.Find out more at Keri Marino and connect with Keri on Instagram and YouTubeThe Top 10 FAQs on Integrating Yoga into TherapyConnect With MeThe Yoga in Therapy CollectiveYoga Basics: The Therapist's Guide to Integrating Trauma-Informed Yoga into SessionsInstagram: @chris_mcdonald58 Join the private Facebook Group: Bringing Yoga Into the Therapy RoomSelf-Care for the Counselor: A Companion Workbook: An Easy to Use Workbook to Support you on Your Holistic Healing and Counselor Self-Care Journey ... A Holistic Guide for Helping Professionals)
Send us a textSEO is no longer the only way to get visibility—generative engine optimization is shifting how sites get found. This video compares GEO and SEO, showing how AI-driven models are favoring structured FAQs, conversational content, and entity clarity. Learn how GEO ranks websites in 2025 using context, format, and real user questions.Get a real review of your site's GEO potential, book a call and see what AI engines see: https://bit.ly/4kOz6rrNeed more advanced tips? Download our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUUWatch these videos next:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - SEO vs GEO: What's Changing in 202501:15 - Why GEO Optimization Matters for Websites03:00 - How AI Tools Like Perplexity Use GEO Data05:00 - FAQs and Q&A Formatting for Better Visibility07:00 - Reddit and Wikipedia: Overindexed GEO Sources09:00 - Top SEO Results Still Dominate GEO Rankings11:00 - Perplexity's Comet Browser in Real Use13:00 - Testing SEO Results in Perplexity GEO15:00 - What GEO Says About My Amazon Guy's Website17:00 - Strengths That Help Sites Rank in GEO19:00 - Website Gaps for Better GEO Results21:00 - Making FAQs Better for Generative Engines23:00 - Showing Expertise and Entity Clarity on Your Site25:00 - Is GEO Just Repackaged SEO? Maybe.27:00 - Final Thoughts on GEO, AI Ranking, and Website Strategy-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Emily Gordon (The Big Sick) joins Paul, June, and Jason to discuss the 1991 comedy Hudson Hawk starring Bruce Willis wearing 5 earrings, Andie MacDowell, and Danny Aiello. The crew cover all the candy bar-named bad guys, Bruce's cappuccino obsession, all the Nintendo references, the burglary duets, and so much more. Plus, they start writing the future blockbuster movie NUNDERCOVER, and you better believe that busting crimes is this nun's habit. (Originally Released 12/03/2013) • Go to hdtgm.com for tour dates, merch, FAQs, and more• Have a Last Looks correction or omission? Call 619-PAULASK to leave us a voicemail!• Submit your Last Looks theme song to us here• Join the HDTGM conversation on Discord: discord.gg/hdtgm• Buy merch at howdidthisgetmade.dashery.com/• Order Paul's book about his childhood: Joyful Recollections of Trauma• Shop our new hat collection at podswag.com• Paul's Discord: discord.gg/paulscheer• Paul's YouTube page: youtube.com/paulscheer• Follow Paul on Letterboxd: letterboxd.com/paulscheer• Subscribe to Enter The Dark Web w/ Paul & Rob Huebel: youtube.com/@enterthedarkweb• Listen to Unspooled with Paul & Amy Nicholson: unspooledpodcast.com• Listen to The Deep Dive with June & Jessica St. Clair: thedeepdiveacademy.com/podcast• Instagram: @hdtgm, @paulscheer, & @junediane• Twitter: @hdtgm, @paulscheer, & msjunediane • Jason is not on social media• Episode transcripts available at how-did-this-get-made.simplecast.com/episodesGet access to all the podcasts you love, music channels and radio shows with the SiriusXM App! Get 3 months free using the link: siriusxm.com/hdtgm
Car and phone theft were once the preserve of petty crooks in London. Now they underpin a vast and spreading international criminal network. Why you should consider consulting a new oracle for making big life decisions: an economist. And the cult of the private chef.Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
Car and phone theft were once the preserve of petty crooks in London. Now they underpin a vast and spreading international criminal network. Why you should consider consulting a new oracle for making big life decisions: an economist. And the cult of the private chef.Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
AI is changing the way we discover, judge, and trust brands. In this episode, Sean Weisbrot sits down with Curtis Sparrer, Principal of Bospar, to explore how generative engine optimization, SEO, and authenticity are shaping the future of marketing and PR. From why FAQs might be your secret weapon to why AI should never be your final draft, this conversation reveals what every brand needs to know to stay ahead.
As temperatures climb, mosquitoes will migrate to places where natural resistance to malaria is lower. More and more severe natural disasters will make for more breeding grounds. How to stop a deadly disease getting deadlier? In China's cut-throat food-delivery war, absolutely no one wins. And Florida gamifies its efforts to cull pythons.Get a world of insights by subscribing to Economist Podcasts+. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
As temperatures climb, mosquitoes will migrate to places where natural resistance to malaria is lower. More and more severe natural disasters will make for more breeding grounds. How to stop a deadly disease getting deadlier? In China's cut-throat food-delivery war, absolutely no one wins. And Florida gamifies its efforts to cull pythons.Get a world of insights by subscribing to Economist Podcasts+. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
Dr. Don and Professor Ben talk about the risks of eating shrimp impacted by the recent recall. Dr. Don - not risky
Elizabeth recaps the end of "Jill" by E.A Dillwyn.Try The Sleepy Bookshelf Premium free for 7 days: https://sleepybookshelf.supercast.com/.Are you loving The Sleepy Bookshelf? Show your support by giving us a review on Apple Podcasts.Follow the show on Apple Podcasts and Spotify.Vote on upcoming books via the Survey on our website: https://sleepybookshelf.com.Listen to the music from The Sleepy Bookshelf in a relaxing soundscape on Deep Sleep Sounds:https://www.youtube.com/watch?v=zxRt2AI7f80Having an issue with The Sleepy Bookshelf or have a question for us? Check out our FAQs.Connect: Twitter - Instagram - FacebookThank you so much for joining us here at The Sleepy Bookshelf. Now, let's open our book for this evening. Sweet dreams
Elizabeth previews a selection of short stories by P.G. Wodehouse from The Man Upstairs and Other Stories published in 1914. This season is a premium exclusive. Thank you for supporting our show.Try The Sleepy Bookshelf Premium free for 7 days: https://sleepybookshelf.supercast.com/.Are you loving The Sleepy Bookshelf? Show your support by giving us a review on Apple Podcasts.Follow the show on Apple Podcasts and Spotify.Vote on upcoming books via the Survey on our website: https://sleepybookshelf.com.Listen to the music from The Sleepy Bookshelf in a relaxing soundscape on Deep Sleep Sounds:https://www.youtube.com/watch?v=zxRt2AI7f80Having an issue with The Sleepy Bookshelf or have a question for us? Check out our FAQs.Connect: Twitter - Instagram - FacebookThank you so much for joining us here at The Sleepy Bookshelf. Now, let's open our book for this evening. Sweet dreams
Tonight, Elizabeth reads "Jill" Volume 2 Chapters 14 by E.A Dillwyn published in 1884.Are you loving The Sleepy Bookshelf? Show your support by giving us a review on Apple Podcasts.Follow the show on Apple Podcasts and Spotify.Vote on upcoming books via the Survey on our website: https://sleepybookshelf.com.Listen to the music from The Sleepy Bookshelf in a relaxing soundscape on Deep Sleep Sounds:https://www.youtube.com/watch?v=zxRt2AI7f80Having an issue with The Sleepy Bookshelf or have a question for us? Check out our FAQs.Connect: Twitter - Instagram - FacebookThank you so much for joining us here at The Sleepy Bookshelf. Now, let's open our book for this evening. Sweet dreams
If you love The Room, Samurai Cop, & Birdemic, then you won't want to miss the 1993 self-funded indie action-drama Champagne & Bullets (aka GetEven aka Road to Revenge), written/directed/starring visionary John De Hart and based on a true story. LIVE from Portland, Jessica St. Clair brings the rizz as she helps Paul and Jason discuss the amazing Shimmy Slide, all the uncomfortable nude scenes, the black belt poodle, the baby sacrifice cult, the leather and cowboy outfits, bizarre music choices, and so much more. • Go to hdtgm.com for tour dates, merch, FAQs, and more• Have a Last Looks correction or omission? Call 619-PAULASK to leave us a voicemail!• Submit your Last Looks theme song to us here• Join the HDTGM conversation on Discord: discord.gg/hdtgm• Buy merch at howdidthisgetmade.dashery.com/• Order Paul's book about his childhood: Joyful Recollections of Trauma• Shop our new hat collection at podswag.com• Paul's Discord: discord.gg/paulscheer• Paul's YouTube page: youtube.com/paulscheer• Follow Paul on Letterboxd: letterboxd.com/paulscheer• Subscribe to Enter The Dark Web w/ Paul & Rob Huebel: youtube.com/@enterthedarkweb• Listen to Unspooled with Paul & Amy Nicholson: unspooledpodcast.com• Listen to The Deep Dive with June & Jessica St. Clair: thedeepdiveacademy.com/podcast• Instagram: @hdtgm, @paulscheer, & @junediane• Twitter: @hdtgm, @paulscheer, & msjunediane • Jason is not on social media• Episode transcripts available at how-did-this-get-made.simplecast.com/episodesGet access to all the podcasts you love, music channels and radio shows with the SiriusXM App! Get 3 months free using the link: siriusxm.com/hdtgm
Less than nine months after Syria's dictator Bashar al-Assad was toppled, the honeymoon is over. How is the new regime responding to rising dissent? Introducing Britain's revolutionary retirees: why pensioners increasingly dominate political protest. And celebrating the life of on-screen villain, Terence Stamp.Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
Less than nine months after Syria's dictator Bashar al-Assad was toppled, the honeymoon is over. How is the new regime responding to rising dissent? Introducing Britain's revolutionary retirees: why pensioners increasingly dominate political protest. And celebrating the life of on-screen villain, Terence Stamp.Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
Got questions about the Fit Over 40 Coaching Programme? In this episode, we're answering the most common ones – how it works, what results to expect, and why it's so effective for women in their 40s, 50s and 60s. If you've been on the fence, this is the episode for you. Fit Over 40 Programme: […]
Intel was once synonymous with chip-making, but in recent years it has fallen behind. Now the Trump administration may become its biggest shareholder. A political assassination in Colombia raises fears about a return to violence. And what an annual snail race tells us about rural England. Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
Intel was once synonymous with chip-making, but in recent years it has fallen behind. Now the Trump administration may become its biggest shareholder. A political assassination in Colombia raises fears about a return to violence. And what an annual snail race tells us about rural England. Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
What can an exemption be applied to? How do you obtain an exemption certificate? Who is and isn't a good fit for STM's exemption certificate management service?
Tune into our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure and Aged Expired niches!In today's episode of the All The Leads Mastermind podcast the conversation focused on sharpening marketing strategies through direct mail campaigns and building a stronger digital presence. The panel emphasized the importance of consistency in mailing, discussing how cadence, message clarity, and professional presentation directly impact response rates. Members shared success stories around pairing letters with follow-up calls, as well as tips for segmenting lists to prioritize the most motivated sellers. The discussion then turned to websites as a credibility and conversion tool. Bruce explained how even a simple, well-structured site can build trust with probate leads by showing professionalism, authority, and resources tailored to families in transition. The group explored best practices for content such as including probate FAQs, testimonials, and clear calls to action along with the value of integrating websites with mailing campaigns so prospects have multiple touchpoints to validate your expertise. Tim and Jim highlighted how the most successful agents combine print and digital, using direct mail to open the door and online presence to establish credibility once homeowners start researching. The episode wrapped with practical advice on tracking responses, refining messaging over time, and making sure that both websites and mailings work together to build trust, stay top-of-mind, and increase long-term conversion rates. Key Takeaways Consistency in direct mail is key. Mailing cadence and clear messaging dramatically influence response rates. Pair mailings with calls to create a natural follow-up process and build stronger connections. Websites establish credibility by providing families with probate-specific resources, FAQs, and testimonials. Mail + website = multi-touch trust: Prospects often research you online after receiving a letter, so both channels must align. Professional presentation matters: Polished websites and high-quality mailings convey authority and reliability. Track and refine: Monitoring response rates and adjusting both messaging and design can boost results over time. Integration creates long-term wins: Using direct mail to initiate contact and websites to nurture trust produces higher conversions than relying on a single channel. To learn more, visit To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market. #ProbateRealEstate #RealEstateMarketing #DirectMailMarketing #RealEstateLeads Previous episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group: https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A Playlist Support the show
With China as its new rival, America is reviving old wartime facilities across the Pacific. Our correspondent visits an abandoned airfield that has been given new life. The outlook for climate technology is surprisingly bright. And why the universe of Hello Kitty keeps expanding.Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
Tonight, Elizabeth reads "Jill" Volume 2 Chapters 13 by E.A Dillwyn published in 1884.Are you loving The Sleepy Bookshelf? Show your support by giving us a review on Apple Podcasts.Follow the show on Apple Podcasts and Spotify.Vote on upcoming books via the Survey on our website: https://sleepybookshelf.com.Listen to the music from The Sleepy Bookshelf in a relaxing soundscape on Deep Sleep Sounds:https://www.youtube.com/watch?v=zxRt2AI7f80Having an issue with The Sleepy Bookshelf or have a question for us? Check out our FAQs.Connect: Twitter - Instagram - FacebookThank you so much for joining us here at The Sleepy Bookshelf. Now, let's open our book for this evening. Sweet dreams
With China as its new rival, America is reviving old wartime facilities across the Pacific. Our correspondent visits an abandoned airfield that has been given new life. The outlook for climate technology is surprisingly bright. And why the universe of Hello Kitty keeps expanding.Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
In this encore episode, featuring a discussion with clinical mental health counselor Katelyn Jakobsen, we explore integrating sensory-motor psychotherapy into therapeutic practices, particularly for clients with chronic illness and self-esteem issues. We go into the importance of using the body in therapy for a holistic healing approach, contrasting traditional talk therapy with sensory-motor strategies and attuning to bodily sensations, movements, and posture to aid in trauma processing and improving mind-body awareness. Understanding Sensory Motor PsychotherapyPractical applications and client experiencesIncorporating yoga and sensory motor techniquesMEET Katelyn JakobsenI am an LCMHC at Krippa Family Psychological & Wellness Services. I specialize in treating chronic illness and self-esteem, and use a lot of therapy principles based in sensorimotor psychotherapy and IFS. As a former athlete and chronically ill individual, using my body and reclaiming it as a safe space has been hard but important work that I hope to share with others.Find out more about Katelyn at NC PsychologistThe Top 10 FAQs on Integrating Yoga into TherapyConnect With MeThe Yoga in Therapy CollectiveYoga Basics: The Therapist's Guide to Integrating Trauma-Informed Yoga into SessionsInstagram: @chris_mcdonald58 Join the private Facebook Group: Bringing Yoga Into the Therapy RoomSelf-Care for the Counselor: A Companion Workbook: An Easy to Use Workbook to Support you on Your Holistic Healing and Counselor Self-Care Journey ... A Holistic Guide for Helping Professionals)
Click Here to ask your book writing and publishing questions!Amazon ads don't have to be complicated (or eat up your entire marketing budget) to actually sell books. In this episode, I'm sharing my approach to making Amazon ads simple(r) without endless spreadsheets, confusing dashboards, or the kind of budget that makes you wonder if you should've stuck with free bookmarks.Common Questions Tackled:Do I really need to spend $50–$100 a day like people recommend for Meta ads? Or can I start with $2–$3 and still see results?How do I actually know if my ads are working?Everyone says to use 300+ keywords. Do I actually need that many? (No, you don't.)Should I even bother with ads if my book listing isn't fully optimized yet? How often am I supposed to tweak campaigns?What's more important: impressions and clicks, or actual conversions (aka sales)?Can I determine the exact words people are typing into Amazon when they find my book?If you've been curious about trying Amazon ads but feel completely overwhelmed by the process, head to publishaprofitablebook.com/amazonads and see how simple this process can actually be.
Ready to enter a state of HULKAMANIA, brother? LIVE at Largo in LA, Thomas Lennon (Reno 911!) joins Paul, June, & Jason to discuss the 1989 Hulk Hogan classic, No Holds Barred! They cover everything from dookie pants and fighting guns with pies, to June learning that ‘No Holds Barred' actually has a meaning. (Originally Released 03/25/2014) • Go to hdtgm.com for tour dates, merch, FAQs, and more• Have a Last Looks correction or omission? Call 619-PAULASK to leave us a voicemail!• Submit your Last Looks theme song to us here• Join the HDTGM conversation on Discord: discord.gg/hdtgm• Buy merch at howdidthisgetmade.dashery.com/• Order Paul's book about his childhood: Joyful Recollections of Trauma• Shop our new hat collection at podswag.com• Paul's Discord: discord.gg/paulscheer• Paul's YouTube page: youtube.com/paulscheer• Follow Paul on Letterboxd: letterboxd.com/paulscheer• Subscribe to Enter The Dark Web w/ Paul & Rob Huebel: youtube.com/@enterthedarkweb• Listen to Unspooled with Paul & Amy Nicholson: unspooledpodcast.com• Listen to The Deep Dive with June & Jessica St. Clair: thedeepdiveacademy.com/podcast• Instagram: @hdtgm, @paulscheer, & @junediane• Twitter: @hdtgm, @paulscheer, & msjunediane • Jason is not on social media• Episode transcripts available at how-did-this-get-made.simplecast.com/episodesGet access to all the podcasts you love, music channels and radio shows with the SiriusXM App! Get 3 months free using the link: siriusxm.com/hdtgm
As the world's biggest gaming fair gets underway, our correspondent looks at the surprising success of Britain, the world's third-largest exporter of video games. Europeans are giving up their vices, so the public takings from sin taxes are falling. And the rise of “Bangla Teslas”: battery-powered rickshaws in Bangladesh.Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
As the world's biggest gaming fair gets underway, our correspondent looks at the surprising success of Britain, the world's third-largest exporter of video games. Europeans are giving up their vices, so the public takings from sin taxes are falling. And the rise of “Bangla Teslas”: battery-powered rickshaws in Bangladesh.Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
After an inconclusive summit between Donald Trump and Vladimir Putin in Alaska on Friday, the stakes are high for Volodymyr Zelensky's meeting with the US president in Washington today. Enter the “solopreneur”: why AI is allowing entrepreneurs to start and grow businesses on their own. And a 400-year-old Chinese cough syrup is enjoying new-found popularity.Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
Tonight, Elizabeth reads "Jill" Volume 2 Chapters 12 by E.A Dillwyn published in 1884.Are you loving The Sleepy Bookshelf? Show your support by giving us a review on Apple Podcasts.Follow the show on Apple Podcasts and Spotify.Vote on upcoming books via the Survey on our website: https://sleepybookshelf.com.Listen to the music from The Sleepy Bookshelf in a relaxing soundscape on Deep Sleep Sounds:https://www.youtube.com/watch?v=zxRt2AI7f80Having an issue with The Sleepy Bookshelf or have a question for us? Check out our FAQs.Connect: Twitter - Instagram - FacebookThank you so much for joining us here at The Sleepy Bookshelf. Now, let's open our book for this evening. Sweet dreams
After an inconclusive summit between Donald Trump and Vladimir Putin in Alaska on Friday, the stakes are high for Volodymyr Zelensky's meeting with the US president in Washington today. Enter the “solopreneur”: why AI is allowing entrepreneurs to start and grow businesses on their own. And a 400-year-old Chinese cough syrup is enjoying new-found popularity.Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
In this episode of the Conference Room podcast, host Simon welcomes Andre Lassiter, the managing partner of MS3IT Business Solutions. With over 18 years of experience in IT and cybersecurity, Andre shares his journey from cybersecurity expert to AI specialist. He discusses how AI can transform repetitive business tasks into revenue-generating opportunities, emphasizing the importance of understanding business pain points and crafting tailored AI-driven solutions. The conversation covers various applications of AI in content marketing, lead generation, and the significance of implementing responsible guardrails to ensure effective AI usage.Key Moments:Andre shares his journey from a help desk technician to a cybersecurity expert and now an AI specialist, highlighting the importance of networking and continuous learning.The discussion emphasizes how AI can help small businesses leverage technology to streamline operations and enhance efficiency.Andre explains how AI tools like GPT can assist in content creation, ideation, and social media strategy, stressing the need for tailored messaging across platforms.The importance of implementing responsible guardrails to prevent AI from generating inaccurate or misleading information is discussed, especially in professional settings.Andre suggests creating structured documents and FAQs to train AI effectively, ensuring it aligns with the business's tone and messaging.The conversation explores how AI can automate lead generation processes, including qualifying leads and managing follow-ups, ultimately increasing appointment rates.Andre shares a cautionary tale about a failed AI strategy due to poor data structuring and unrealistic expectations, highlighting the need for clear use cases.A case study is presented where AI helped resurrect old leads for a medical device company, resulting in a 35% increase in appointment bookings.Andre discusses the potential for AI to enhance business processes and the importance of understanding specific use cases for successful implementation.Andre expresses his willingness to return for a deeper dive into practical AI applications, encouraging listeners to explore AI's capabilities in their businesses.To learn more about Andre Lassiter please visit her Linkedin ProfileTo learn more about MS3IT Business Solutions please visit her websiteYOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. Get to know more about Simon at: Website: https://simonlader.com/ Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/ The Conference Room is available onSpotifyApple podcastsAmazon MusicIHeartRadio
Tonight, Elizabeth reads "Jill" Volume 2 Chapters 11 by E.A Dillwyn published in 1884.Are you loving The Sleepy Bookshelf? Show your support by giving us a review on Apple Podcasts.Follow the show on Apple Podcasts and Spotify.Vote on upcoming books via the Survey on our website: https://sleepybookshelf.com.Listen to the music from The Sleepy Bookshelf in a relaxing soundscape on Deep Sleep Sounds:https://www.youtube.com/watch?v=zxRt2AI7f80Having an issue with The Sleepy Bookshelf or have a question for us? Check out our FAQs.Connect: Twitter - Instagram - FacebookThank you so much for joining us here at The Sleepy Bookshelf. Now, let's open our book for this evening. Sweet dreams
Burt Reynolds obsesses over a chair and Steven Seagal freaks out on a plane?? Paul covers it all when he answers your Corrections & Omissions on last week's Driven episode. Plus, the thrilling conclusion of Paul's lost Sylvester Stallone Podcast and we announce next week's new movie! • Go to hdtgm.com for tour dates, merch, FAQs, and more• Have a Last Looks correction or omission? Call 619-PAULASK to leave us a voicemail!• Submit your Last Looks theme song to us here• Join the HDTGM conversation on Discord: discord.gg/hdtgm• Buy merch at howdidthisgetmade.dashery.com/• Order Paul's book about his childhood: Joyful Recollections of Trauma• Shop our new hat collection at podswag.com• Paul's Discord: discord.gg/paulscheer• Paul's YouTube page: youtube.com/paulscheer• Follow Paul on Letterboxd: letterboxd.com/paulscheer• Subscribe to Enter The Dark Web w/ Paul & Rob Huebel: youtube.com/@enterthedarkweb• Listen to Unspooled with Paul & Amy Nicholson: unspooledpodcast.com• Listen to The Deep Dive with June & Jessica St. Clair: thedeepdiveacademy.com/podcast• Instagram: @hdtgm, @paulscheer, & @junediane• Twitter: @hdtgm, @paulscheer, & msjunediane • Jason is not on social media• Episode transcripts available at how-did-this-get-made.simplecast.com/episodesGet access to all the podcasts you love, music channels and radio shows with the SiriusXM App! Get 3 months free using the link: siriusxm.com/hdtgm
Opinions of Hamas are shifting—among its international backers, in Gaza, even within its affiliates' ranks. If it opts to disarm, what would happen next? A new analysis suggests using a sense of risk to explain markets' movements might be focusing on the wrong emotion. And our final “Archive 1945” instalment relives VJ day through The Economist's coverage at the time.Get a world of insights by subscribing to Economist Podcasts+. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
Opinions of Hamas are shifting—among its international backers, in Gaza, even within its affiliates' ranks. If it opts to disarm, what would happen next? A new analysis suggests using a sense of risk to explain markets' movements might be focusing on the wrong emotion. And our final “Archive 1945” instalment relives VJ day through The Economist's coverage at the time.Get a world of insights by subscribing to Economist Podcasts+. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
In Norway's north, a geopolitical quirk may yet transform into a geopolitical conflict. We visit Svalbard, an Arctic archipelago that contains a Russian company town complete with a bust of Lenin. Ahead of the high-stakes, high-north summit in Alaska, our correspondents lay out why—perhaps even more than the Baltic states—the Arctic might be the flashpoint for Russia's next bout of expansionism.Get a world of insights by subscribing to Economist Podcasts+. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
Wyatt Cenac (The Daily Show) helps Paul, Jason, & June dive into the 1993 Stallone/Snipes sci-fi classic Demolition Man! LIVE from SubCulture in NYC, they cover the frozen Sylvester Stallone cube, the slang of the future, the possibility that Wesley Snipes improvised every line, Denis Leary's rant, and seashell wiping. Get ready for some spot-on Stallone/Snipes impressions! (Originally Released 07/09/2013) • Go to hdtgm.com for tour dates, merch, FAQs, and more• Have a Last Looks correction or omission? Call 619-PAULASK to leave us a voicemail!• Submit your Last Looks theme song to us here• Join the HDTGM conversation on Discord: discord.gg/hdtgm• Buy merch at howdidthisgetmade.dashery.com/• Order Paul's book about his childhood: Joyful Recollections of Trauma• Shop our new hat collection at podswag.com• Paul's Discord: discord.gg/paulscheer• Paul's YouTube page: youtube.com/paulscheer• Follow Paul on Letterboxd: letterboxd.com/paulscheer• Subscribe to Enter The Dark Web w/ Paul & Rob Huebel: youtube.com/@enterthedarkweb• Listen to Unspooled with Paul & Amy Nicholson: unspooledpodcast.com• Listen to The Deep Dive with June & Jessica St. Clair: thedeepdiveacademy.com/podcast• Instagram: @hdtgm, @paulscheer, & @junediane• Twitter: @hdtgm, @paulscheer, & msjunediane • Jason is not on social media• Episode transcripts available at how-did-this-get-made.simplecast.com/episodesGet access to all the podcasts you love, music channels and radio shows with the SiriusXM App! Get 3 months free using the link: siriusxm.com/hdtgm