SHOWFFERS The Tradeshow Podcast

Your Showffers assess the state of Virtual Tradeshows, what they have to offer, how they compare to live events, what to expect a virtual show to deliver and resources for getting to know virtual in the new normal.  This is a must listen episode for event marketers, sales teams and marketers at large as virtual shows will be an integral component of the future event landscape.  They may never replace live, but will certainly become a permanent complement.  Listen and learn where virtual is heading and how you can begin getting ramped up to maximize their value.

Your Showffers share first hand experiences in crisis leadership.

Heyyyyyyyayyyyy!  The world may be on pause, live shows may seem like a distant dream of the past that we will never experience again...  but alas, with a little creativity and hot sauce, event marketers can prevail.  In this first in a four part series on "What to Do When IRL gets Cancelled", your SHOWFFERS discuss the tactical action plan around what do put in play as soon as you know the world has shifted.  Lilo shares insight into what is going on inside a blockbuster brand house while Britt and Kate offer insights into experiences and communications.  Tune in to learn how to stay on your surfboard through this pandemic and beyond!

Join the Showffers for our first segment of "What Happens When IRL Gets Cancelled".  We offer insider insights as the COVID-19 pandemic shifts the world from live to cancelled!  This episode tees up the series offering blow by blow updates on what is happening from inside big corporations and at live events and what you should be doing right now to score win-wins in the  pandemic-economy.  We invite you to send us your stories - shows that got cancelled and what you did, any victories or defeats, we want to hear them!  Voice record your stories and send them to media @ showffers.com Be well, be kind and think what you can do to score win-wins in this moment!

The six laws of persuasion are used to influence our decisions in many everyday situations.  Your Showffers recount how they have used Cialdini's famous framework in building authentic and compelling show communications and campaigns.  Tune in to hear how you can influence winning outcomes for your upcoming shows!  

Your Showffers recount their first time exhibiting.  Rich with insights about what makes for a memorable first, some nice cheap tricks and a great way to get to know your Showffers. Download, rate, share our podcast, we want to help you SHOW THE WORLD! Learn more about tools we are building to help Event Marketers maximize efficiency and optimize ROI at exibitr.com

In this episode, we discuss the mystery of Milkshake Marketing and get the lowdown on how to execute show floor surveys.  Get expert tips on how to maximize the tradeshow opportunity to hear from your prospective and active customer base.  Market research allows you to make your product and marketing efforts soar, so come along for the ride! Don't forget to Like, Rate and Share the SHOWFFERS podcast!  Please tell us what you want to hear most by going to showffers.com and leaving us a message!  Beep Beep.

In this episode, your SHOWFFERS explore the ins and outs of in-booth events.  We recount our successful event attractions and which to avoid.  Come along for the ride as we share our tradeshow wins and mishaps. Learn more about the tools we are building to help event marketers maximize Tradeshow ROI at exibitr.com Be sure to like, rate and share us on iTunes or wherever you get  your podcasts!

This episode provides an overview of why we set out to create this podcast and to share the beginning of our entrepreneurial journey as we set out to build tools that we wish would have existed throughout our careers as event marketers.  You can learn more and sign up to follow that emerging toolkit at exibitr.com We also debut our first FREAK SHOW segment where we share a story of the freaks, geeks and sometimes treats that have wandered into our booth. We hope you love it!  Please like, share and rate us on itunes or any platform you use to get your podcasts.  xo

In this debut episode, your SHOWFFERs Britt, Lilo and Kate take you on a door to door ride revealing the tips and tricks you need to make your preshow eBlast campaigns deliver high impact booth traffic. Listen as your favorite booth babes discuss what (and what not) to do to ensure eBlast success.