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Do you consider yourself a good negotiator? The truth is most of us aren't - our emotions get in the way or we end up compromising to end up with a bad deal we resent. Whether you're struggling with supplier costs, co-packer terms, or retail placement, these powerful tactics I share with you from the book Never Split The Difference by Chris Voss will help you secure better deals while building stronger partnerships.You'll learn three of my favorite (and life changing) strategies from the book including:How "tactical empathy" helps you understand what buyers and suppliers truly wantThe mirroring and labeling techniques that reveal crucial hidden informationDo an accusation audit ahead of time and name the elephant in the room to disarm your counterpart and open up dialoguePacked with real-world examples from successful food founders in the Fuel community, this episode provides a practical framework for approaching any business negotiation with confidence. From farmers market customers to retailers, these FBI-tested strategies will help you navigate difficult conversations and create win-win outcomes that propel your business forward.Join us for the bonus wholesale call inside Fuel on May 28th and get the negotiation strategy worksheet here.Fuel is OPEN a la carte through May 26th! There are some incredible bonuses and you will finally be a part of a community of early-stage food founders doing the hard work of launching & growing their businesses into farmers markets, ecommerce and wholesale. Starts at $67/months with a money-back guarantee. http://foodbizsuccess.com/fuel Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - it's all inside the Sales Channel Challenge https://www.foodbizsuccess.com/challenge When you are ready to make the leap, get the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here. Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.
In this episode, Lawrence is joined by guest Don Johnson, who explores the powerful journey from financial hardship to empowerment within the Black community. We unpack the challenges and victories of building generational wealth through personal stories, practical tips, and historical context. Mindset shifts, financial literacy, and community support drive a new era of Black financial freedom. Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez give their take on current events relating to your personal finances and wealth mindset. In the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are first-generation, which means they didn't come from wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them, since the opportunity is abundant and a Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
British passport holders will soon be allowed to enter EU-only border crossings at European airport checkpoints. It is one of the many agreements struck between the UK and the EU in a new post-Brexit deal on trade. To discuss this Timmy Dooley, Minister of State for Agriculture, Foods and the Marine with responsibility for Fisheries.
Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership | Conflict Management
Stop chasing tactics — strategy is what wins big deals. In this episode, Patrick Tinney reveals the truth behind successful negotiations: it's not about clever tricks or aggressive tactics — it's about strategy. From navigating high-stakes deals to mastering leverage and risk management, Patrick shares the secrets that have helped him close hundreds of millions of dollars in deals. You'll learn why most people fail in negotiations, how to avoid the “split the difference” trap, and how to build trust without sacrificing profit. If you've ever wondered why some deals fail while others succeed, this episode will show you how to become a truly strategic negotiator. Connect with Patrick Tinney Buy Patrick's book: "Unlocking Yes" on Amazon Follow Patrick Tinney on LinkedIn Centroid Training & Marketing LinkedIn page Centroid Marketing website Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn negotiateanything.com Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
49ers Rush Road Trips are now available for sale on https://www.tickpick.com/organizer/o/49ers-rush or download the Tick Pick app and search "49ers Rush" or go to 49ersRushRoadTrip.comThere are several ways to support the podcast! Join us at The49ersRush.com for all of our All22 film breakdowns and bonus content. This is the best way to support the show.We still have our Patreon as well https://www.patreon.com/49ersRushPodcastI am most active on Twitter please follow @JL_Chapman, Instagram: 49ers Rush Podcast, Email: 49ersRushPodcast@gmail.comIf you need help with website design/builds go to https://www.powerbrandsystems.com/crm949620?am_id=john874Get all 49ers gear at homage.sjv.io/MmYXO2#49ers #49ersrushSupport this podcast at — https://redcircle.com/49ers-rush-podcast-with-john-chapman/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Gleeman and The Geek - An Unauthorized Minnesota Twins Podcast
Aaron and John talk about the Twins climbing out of an early hole with a double-digit winning streak for the second straight season, the decision to remove Simeon Woods Richardson from the rotation, the scary Byron Buxton-Carlos Correa collision, and the relievers rounding into form alongside the thriving starters.
Smith Mountain Lake guide Billy Kohls helps us preview 2025 Bass Pro Tour Heavy Hitters event. Billy will give us a sneak peak on what things at SML will potentially trip up MLF anglers and the keys to success for this multi-day event and the keys to targeting giant bass!Book at Trip with Billy - https://www.smithmountainlakefishing.com Learn about Supreme Lending Dream Team - https://bit.ly/DreamBigHBHellaBass LIVE now BOOSTED by Power House Lithium - https://bit.ly/HB-PHL—————————————————————————▼ SAVE MONEY & SUPPORT HELLABASS ▼Get 15% off at ARSENAL Fishing w/ code: HELLABASS15 - http://bit.ly/ArsenalShopGet 15% off at OMNIA Fishing w/ code: OMHBAYBME - https://omnia.direct/HBOmnia——————————————************************** #HellaBass #BassFishing #PodcastDisclaimer: Some of the links in this description are affiliate links. If you make a purchase through these links you'll help support this bass fishing channel at no additional cost to you. Win/Win! Thanks
Ever been on the brink of closing a big deal when someone says, “Actually… we need a 12% discount”? Us too.In our latest episode, we share how one logistics company turned a "take it or leave it" ultimatum into a collaborative triumph (complete with ESG dashboards and bonus cargo optimization).We dive into:- The importance of co-creating value beyond price- Why transparency beats power plays in negotiations- How to build deals that don't just close, but thrive long-term
Get ready for the Bassmaster Elite Series at Sabine River! Can any of the other savvy vets like Greg Hackney, Jason Christie or Kyle Welcher get the WIN? Or will some young anglers Tucker Smith or Easton Fothergill surprise the field?*Learn more about Omnia Pro or 7 day free trial here* - https://omnia.direct/HBPROUse code HBPRO to save 50% off on Pro via Web Browser on your computer or mobile device.Beat HellaBass League - https://bassmasterfantasy.com/GroupHome.aspx?groupId=13631Beat HellaBass Password - RonnieWhoBreaking down my top picks, dark horses, and sneaky avoid plays for the tricky Sabine River tournament.✅ Best Group A-D picks✅ Sleeper anglers you can't ignore✅ Sabine-specific strategies & patterns✅ Must-know fantasy fishing tips to climb your league leaderboard
#DNDRADIO Ep. 78 feat. WIN WIN by DND RECS
Xavier, Chaima en Daphne Paelinck ergeren zich aan de voedingsindustrie die te vaak suikers en additieven toevoegt en aan glazen die mat of troebel uit de vaatwasser komen. Gelukkig bestaan er ook gezonde additieven en zijn er trucs om ervoor te zorgen dat je glazen mooi glanzen. Weten, dat is relativeren, en da's een WinWin.
Dr. Angela Jackson, CEO of Future Forward Strategies and author of "Win Win Workplace," on the importance of centering employee voices, aligning business success with employee well-being, and building diversity, equity and inclusion into pathways to advancement. The Harvard lecturer who advises organizations on innovation and human capital strategies has been featured in Forbes Wall Street Journal, BBC and the Economist, and argues that companies with strong employee engagement have higher share prices and revenue. Those that invest in talent internally and adapt to new generational workforce expectations, she says, are those with the Win:Win mindset. #business #leadership #innovation
Recapping last two weeks and Dick Hiley St Jude Bass Classic Recap.HellaBass LIVE now BOOSTED by Power House Lithium - https://bit.ly/HB-PHLLearn about Supreme Lending Dream Team - https://bit.ly/DreamBigHB—————————————————————————▼ SAVE MONEY & SUPPORT HELLABASS ▼Get 15% off at ARSENAL Fishing w/ code: HELLABASS15 - http://bit.ly/ArsenalShopGet 15% off at OMNIA Fishing w/ code: OMHBAYBME - https://omnia.direct/HBOmnia——————————————************************** #HellaBass #BassFishing #PodcastDisclaimer: Some of the links in this description are affiliate links. If you make a purchase through these links you'll help support this bass fishing channel at no additional cost to you. Win/Win! Thankse
Harry Phibbs takes a scalpel to Britain's new free trade deal with India. Is it a triumph for post-Brexit Britain — slashing tariffs, boosting growth, and bringing down prices? Or does the small print on visas and taxes muddy the waters? From trade triumphs to immigration tensions, Phibbs unpacks the political spin and the economic reality — and explains why, despite the noise, this deal matters. Despatch brings you the best writing from CapX, the unmissable daily briefing on politics and economics from the heart of Westminster. Don't miss the next edition of our podcast, The Capitalist, this Tuesday. Hosted on Acast. See acast.com/privacy for more information.
According to research from the CMO Council, 63% of marketers say they are under extreme pressure to deliver improved revenue outcomes. So how can you leverage your tech stack to enhance collaboration across GTM teams and drive impactful results? Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Andrea Bras, VP of product marketing at Viant Technology. Thanks for joining, Andrea! I'd love for you to tell us about yourself, your background, and your role. Andrea Bras: Wonderful. Well, thank you Shawnna for having me. I’m excited to talk about my journey at Viant and as we’ve continued our partnership with Highspot. So, as you mentioned, I’m vice president of product marketing at Viant Technology. We are an AI powered DSP or demand side platform built for CTV or Connected Television. What we do is we help marketers to connect with their consumers. Through planning, through execution, through measurement of their advertising media in the most engaging ways using our technology. So I’m actually coming up on my tenure anniversary, so it’s just, wow, it’s almost mind blowing. It’s been such an amazing journey here. VT is such a pioneering, innovative company and we’re never left bored or wondering what’s next, right? So prior to joining VT, I’ve actually been in digital marketing for, geez, almost 25 years now. Actually, I joined when it was actually still known as online marketing. If anyone in your audience can remember that. But what I’ve been fortunate enough along my journey is to really wear a lot of hats and be exposed to a lot of different types of companies. So I’ve worked with the small startups, local retail, all the way up to big global corporations. I’ve also worn a lot of hats. So I’ve sold advertising. I have bought advertising. I’ve developed partnerships, thinking about the consumer in mind, and it’s really positioned me very well in what I believe. Is a perfect mixture of all of that background to bring me to my best results as a product marketer. And so our role here in product marketing at Viat is we really sit at the intersection of all of the orgs in the company. We provide support to all of them, but primarily sales and product. We sit within the marketing team and it’s our job to really look for the best things that all these teams are working on in order to craft. Really amazing and compelling positioning and messaging. We developed the go-to-market solutions and the content. We support the product launches, and of course we manage and work through all the sales enablement technology. We, of course, have chosen Highspot, which we love. And that brings me here today, and I’m excited to discuss more with you, Shawnna. SS: Likewise, we are lucky to have you on this podcast. Given that you are a seasoned marketing leader, I’d love to understand what are some of the key go-to-market initiatives that you’re focused on driving for the business this year, and how does your enablement tech stack help support these efforts? AB: Well, that’s a great question. And you know, given where we sit in the org, we have our hands in pretty much everything, but we really do have some very key go-to-market initiatives. We’re highly focused on, as I mentioned in my intro. Connected television is something that is our most important focus and for good reason. I mean, when you think about the power of TV and what that does for advertising, and you’re converging it with the power of digital and the ability to understand and message the performance of your advertising. It’s such an exciting thing and we’re doing a great job of really building the technology to support that in the best ways, as well as the partnerships. I mean, we’re getting to work with some of these greatest streaming platforms. Think Disney, think Paramount. And so we’re working really hard on how do we showcase how easy it is to build these upper and lower funnel opportunity that CTV brings based on campaign objectives. So there’s a lot of education that comes in mind, or that we have to work with our consumers and our clients just so they can really understand the huge opportunity in front of ’em. So that keeps us very busy. The other thing that really is related to CTV, but it’s our recent Iris TV acquisition. So for those of you who may not be familiar, Iris TV has really built their tech. To standardize contextual, the opportunity to present ads contextually AC interoperable across all of these various streaming platforms. So think cooking shows and what that could mean across not just one cooking show, but all of the great content cooking shows across numerous streaming platforms. And that really brings such value because now you’re layering in the ability to capture the consumer in the right mindset. So that just, you know, it’s an organic content experience and we’re really excited about that. And then of course there’s Viant AI. So we launched Viant AI. It was hugely successful last part of last year. And man, it’s just so exciting ’cause we have on this hand, CTV and all the great things coming there, part of our direct access program. But then over here we’ve got this whole new realm of innovation with AI. I know you guys lean in really heavily, which we’re excited about. So we’re just really. Keeping close to our technology teams and watching the innovation develop and keeping track of that. Of course, to make these launches successful and keep our go-to market as top-notch as possible, you need a unified go-to-market alignment as your company’s very familiar with, and that’s where Highspot has just been an absolute game changer for us. When I think about where we were before, I mean, we had really legacy tech and we did our best, but you can only do so much. Right? I’m sure you’ve heard a lot of stories from your clients. When we brought on Highspot, a couple of really magical things happened for us. One, we had to sit and think about our content strategy, right? You know, before we would organize it, but we didn’t really think about what it was. And you know, due to how you build and develop the platform, it’s really exciting because. You’re thinking, okay, what are our buckets of content, right? So we had to think, okay, well there’s storytelling content. And then it’s like, well, we also have all these different product releases that come. So you have product overview, right? And you know, verticals, channels, you name it. So we had to take the time and effort to really build this out. And then we wanted to also put it around a wonderful launch, give it a big stage. So put us a little bit under a time crunch, which was probably a blessing in disguise because we had to work. In fact, our Highspot onboarding rep, who was amazing, he told us we were one of the fastest launches. So I don’t know if that still holds true, but from contract signing, I think we signed the contract in late October, and then we had this up and running in January. So for all of you who either are planning a launch or thinking about launching or maybe haven’t signed up yet, there’s a lot you can do to get up in front of it. For us, it was a combination of having a pilot team as we were building, getting their feedback along the way. Then we did a soft launch just to get the logistics outta the way, get people using it so that when we did our big launch at our annual Viant Con, where we dedicated two hours and actually. Flew the Highspot rep out to help us launch this. We had a such a meaningful two hour session. Honestly, we still hear great feedback about that launch. It really helped us get started with Highspot in a big way. SS: I love that. And you, you touched on the importance and the critical nature of alignment. What are some of the common pitfalls that organizations might encounter when aligning go-to-market teams to execute these key initiatives and, and how can they avoid them? AB: Yes, that is absolutely critical and we have really face several and overcome. And of course, Highspot has been a great tool in helping us do so. You know, when we first started, when I first started Viant, we were a smaller corporation. It was pretty easy to stay on top of your priorities and kind of know how to manage your workload. But as you’re rapidly growing or expanding or adding teams. The more support you’re providing and the more awareness that the functions across the org understand about what you can bring, that starts to change. You start to get all of these demands, and the lack of prioritization isn’t because there’s no priority. It’s that idea that if everything’s high priority, then there’s no high priority, right? So. That helped us realize, okay, we’ve gotta do a better job. And luckily we, our Chief Product Officer, he came from a very big tech company and you know, they were very used to juggling prioritization of high needs across the org. So he shared the tips and tricks that he’s done and I was able to add on the marketing lens. And so the end result is we meet monthly with the C-Suite across every function. They have a chance to see transparently all of our projects. They can prioritize their departments, so they get to own that, and then they also see where their priorities fall in our holistic view. So it’s been a game changer and it’s really helped us. So, you know, everybody will probably look a little different, but it’s been hugely valuable. And I’d say the other things to keep an eye out for is whenever you introduce anything new you’re gonna have change management. There’s always challenges with that. So really just, you know, the Highspot team was great helping us understand the win-win value for our sellers and other stakeholders. So just getting ahead of that, working through those, of course, defining SWIN lanes, if there’s any blurred lines or confusion, you’re gonna have people stepping on each other’s toes. Just really getting in front of all that business. So, and then I’d say the last thing, and you guys are great for this, is really having technology partners that have support teams. Because what’s great about Highspot is we have that ongoing support. So we’re always working as treating you as a partner, but then we’re also, we have the ability to tap and, you know, level up the support as needed. And that’s come in handy several times. So these are just some of the things that can help you get in front of some of the challenges with alignment. SS: I think those are, that’s phenomenal advice for our audience. And you actually also recently established multiple committees to support your go-to-market engine. Can you share more about that journey and the impact that it’s had so far? AB: Thank you for asking. That’s a great question. We have put a lot of work, so yes, we have launched or about to launch, actually three distinct committees started out as one, but we landed on three. And I’ll tell you why. Rewinding back last year as we launched last January, I forgot to mention, of 2024. And so, you know, as you’re ramping up, you’re kind of learning the process, you’re getting best practices, you’re building out the platform, all the things you’re doing in the first year. And one thing I also forgot to mention, which I will touch on in our discussion is engagement metrics. So you’re kind of getting your feet wet there. That has been another game changing element with the Highspot platform. What is really critical, and I can’t stress this enough, to your audience, is getting that co-ownership across your key stakeholders. Especially, you know, think sales leadership, right? You need that co-sponsorship. So while we have support, sales leadership is busy, they’ve got big goals to crush, right? We were thinking, how do we get in front of them? How do we really show them how much opportunity there is for them to really move the needle using this technology and get them closer to it? So the other thing obviously is the feedback loop. We really wanted a good feedback loop. So we’re like, how do we do it in an organized way, make good use of their time? And so when we started to build a list, it became very big. And then we had all these objectives. So that’s why we broke it into three. And so at first we had the executive, and that’s really pointing back to that co-ownership. Getting them bought in. Um, we are creating compelling metrics that I know will raise their eyebrows, so I’m getting that ready, leading into our executive committee. And so really just letting them know the awareness, showing them some things to get them excited and asking for their hand and driving adoption with their teams. Then we’ll have the, what we’re calling the steering committee. And this is really your kind of more short term strategy. Your operational managers that, you know, they can help us really drive that lower funnel strategies and behaviors from their teams. And then of course, the cross functional stakeholders think Salesforce, rev ops training, having really valuable discussions. And then of course, the action committee, which is gonna be our day-to-day users. So that allows us to capture what’s working, what’s not, and just your general feedback of what’s going well. And of course we’ll do this quarterly. We don’t wanna take up too much time and use kind of a waterfall effect. So we’re really excited. And I know my boss, our chief marketing officer, he’s leaned in totally, which is gonna be tremendously successful, and he’s gonna help co-run the agenda with me for the executive. So more to come. Exciting stuff. SS: I absolutely love it. And I think, you know, for our audience listening, it’s a really great strategy to deploy within your organization if it makes sense for you. But I think it’s a great initiative. AB: And one thing I’ll add on to that really quick, I would say really what we wanna do with this is ensure we’re coming in loaded with a heavy agenda. Of meaningful content. So prep, prep, prep, that’s, and so, you know, whoever you can pull in to help you make the best use of the time, I highly encourage that. SS: Yeah, absolutely. I think it’ll be extremely valuable on both sides, so that’s fantastic. Now, you’ve touched on this. I. Actually quite a bit throughout our conversation already, but I’d love to hear your perspective on what would you say is the unique value of a unified platform when it comes to maximizing go-to-market effectiveness and, and really improving collaboration. AB: You know, I can’t saying praises enough at Highspot. It has really elevated us in that way, which was beyond my wildest dreams. Like I saw the opportunity and just seeing it play out has been just a wonderful experience. Starting for foremost with just product marketing’s needs. The consistency that we’re able to. Foster across teams now in this unified platform is when I think about what we used to have to do when we had a logo change or we had, you know, some sort of, we had to manually do all of these things and now we can just do bulk updates or folks would share decks, you know, that they had out market. And I’d see just content with old branding or just really, really just. Horrible things, you know, make you cringe. I don’t see that anymore. You know, it’s so exciting because now they know that the best content’s there and so there’s no dependency on these old things or an inability to find the stuff they need. So it’s very rare that I find anything that’s off brand, if at all. So that consistency and governance is huge. Obviously, probably more importantly is what it’s doing for our sellers. I mean, when you think about the time they save now, they’re in there, they’re in and out, they’re experts, you know, they love it. We hear nothing but great feedback. The amount of time it takes ’em to build compelling content, find what they’re looking for, and all of that has been second to none. And then the ease of pitching it out. Really the ones, we wanna get more adoption of this looking ahead, but the ones that are even leaning into client metrics and things like that, I mean, it’s just been a phenomenal result. Again, that brings me to engagement metrics that’s really closing the loop and having that single source of truth really just makes a huge, huge difference. So what we’re seeing is we’re breaking down silos. We’re having really meaningful conversations, unlike we used to with our partner teams. Everybody’s able to use it in different ways, so it’s really just driving faster, smarter, go-to-market execution, and we love it. SS: Well, I love that. Now, you’ve talked about the partnership that you’ve had with Highspot, and I know that VT recently partnered with our professional services team on an initiative to begin leveraging Highspot AutoDocs. Can you share a little bit about how you’re utilizing AutoDocs to streamline workflows and improve effectiveness? AB: I’m really glad you asked about that, Shawnna, because this is one of our most recent and most exciting efforts leveraging Highspot technology. So we call our version of AutoDocs Pitch Builder just to create some, you know, fun for the sales reps, make it easy for them to understand what it does, and it really has helped us. Where we elevated with the one unified repository, it’s helped us take it even further. And what I mean by that is due to the nature of our clients and the businesses we serve. The content we build serves different purposes. You know, if you think about advertising, everybody needs to advertise their business. So I think automotive companies, retail companies, travel and tourism, pharma, you know, so we build content that way. We have vertical, we have channels, we have measurement. There’s a whole vast array. And you know, the reps are really good at building these custom stories, but feedback we were getting is, you know, I’m still struggling even in the remix experience to know where to go to find the best content and all these things. So. Pointing to your Highspot Spark conference. I like to get as much of my team up there as possible. You guys do a fantastic job with that. So last October we were there and I had a member of my team and he’s like, Hey, you know, he sat in one of the focused AutoDoc sessions and he says, I really think that we were getting ready to launch our new general presentations and we were taking a new approach this year. And he is like, I think that what Highspot has with AutoDocs would really help sales team with this. You know, in my head I’m thinking, oh my gosh, there’s no way we’re gonna be able to launch that, you know, by the time we need to roll this out in a month, you know? And he’s like, no, no, no. I think he’s like, let me talk to the team. I really think we can. So I’m like, okay. But in my mind I’m thinking, oh, it’ll be summer. You know? There’s no way. Long story short, he worked with our ongoing support team and they connected him with the professional services you guys provided. Put together a case and I was blown away. We were able to deploy through the help of your team. You know, we could have built it ourselves, but it would’ve taken a long time. We never would’ve met our deadline. And it was just such great work. And what this does now is it creates this really easy pathway for sellers to, you know, pull in the problem statements from a choice of things that, a choice of problem statements based on where their discovery questions, take them with their clients, and then choose, you know, the right core messaging. Choose the right verticals, choose the channels, all within this visible, easy. And you, you have this structured framework. So think about it as a new seller, you can go in there and it. Immediately, that’s valuable trust. You can trust you’re building a deck that matches the company positioning. And then on top of that, the loose feedback I can give you was what I have heard is it used to take our sellers at least 30 minutes, probably an hour to build a reasonable deck. And those are probably our season one, probably up to ours. We just ran the numbers leading up to this podcast. On average, our sellers that use Pitch Builder are building their decks in 3.2 minutes. SS: That’s amazing. AB: Right? That’s what we said. So the combined learning of the Highspot Spark Conference and understanding new releases you guys had coming, having my team there, understanding, bringing that idea to it, and then leveraging a professional services, they did a superb job, just was a perfect blend. SS: Amazing. Well, I’ll be sure to pass that along to our professional services team. I’m sure they’ll be glad to hear that. Now as we talk about improving effectiveness, another way a lot of businesses are starting to think about optimizing effectiveness is through ai, and I know Viant actually recently won in AI Excellence Award, so congratulations on that. What are some of the key ways that you’re leveraging AI to support your go-to-market teams? AB: That’s a wonderful question, and thank you. We’re truly honored to have received that recognition for AI excellence and kudos to the team here at Viant across the board. It’s just been such a wild ride. We are leaning heavily into AI, as I know Highspot is, and so what we’re trying to really do is focus on all the wonderful feedback we’re getting from our clients. From our Viant AI solution, how easy it’s, you know, done for them and really capture the wins there and understand how do we transition that into internal wins within our org. And we’re doing it across the board, but specifically for product marketing. I’m leaning in heavily with any tools and resources we have that can help us do better quality work, do it faster, just make it easier, all those things that AI brings. And so I’ve tasked my team, we’re kind of on the forefront of this. We’re already, we’re using ChatGPT on the regular. We’re using our own by AI on the regular, but we wanna get better and we wanna continue to explore that. So I’ve tasked my team with leaning into things like co-pilot with Highspot. Okay, how do we tap that? How do we do more with that? Another thing that we’re leaning in on, and I have another person on my team who really, I am very lucky here, very specializes in billing the bots and things so. When due to how technical our products are, obviously we have our initial storytelling and the benefits and all the buzzy stuff, but as you build relationships with clients, as you probably well know, you get those deeper questions about technology. And so we have a lot of just kind of fragmented FAQs, docs that support launches. So he had the idea of saying, Hey, we should probably get those FAQs into a chat bot so sellers can just get in there and ask questions and not have to search for these random docs. Kind of scattered throughout. And then we’re like, how do we get that where our sellers go in the Highspot platform or leverage something like copilot. So we’re just kind of dipping our tone, a lot of waters, but we’re excited. We’re thinking about calling it pitch aid just to kind of go with the theme, and we’ll probably take it even above and beyond. We’re building out personas, so we’re trying to think about. All the ways that we want to create this value that our sellers can tap when they’re making their pitches and make it very easy for them to just do a q and a chat style function. So, you know, we look forward to partnering closer with you in our AI journey. SS: I love that. I think that’ll be amazing for your reps and your sellers. Now, to shift gears a little bit, what are some of your best practices for measuring the impact of your programs on your go-to-market performance? AB: That is probably one of my favorite questions because it’s a combination of solving a huge need that I didn’t ever think would get solved, as well as just a journey that’s new for me. So it’s exciting in its own right. So we are leaning really heavy into, okay, how do we really make sense of this gold data we’re getting from you? Engagement data, right? So I like to quote my boss, he always says, okay, don’t boil the ocean. You just gotta get started, right? So that’s what we’ve done through the last year. We were kind of, you get these really fun insights. You’re like, oh, that’s such a cool insight. And you’re like, okay, well what do we do with it? Right? So you’re, you go through this journey. But we really started to nail down how do we need to think about this? And so. We started to realize it’s like, okay, we have the sales engagement data and then we have our client engagement data, so how do we wanna start thinking about that? And then there’s really kind of the two big buckets of how we apply those layers is one for product marketing. Direct control is governance, right? And content management. So, okay, based on our sales and our clients are engaging pitches, digital rooms, you know, views, downloads, et cetera. And then, you know, what does that tell us about our content and how we should be managing it? And one thing that’s so exciting that I’ll share our most recent learnings from this effort, you know, we’re used to working through our roadmap. We get these initiatives, requests, you know, executive asks all of those things. We’re now really shifting how we make and build our roadmap. We’re still gonna do all that, of course. But now we have this new opportunity with this kind of engagement data to say, hey, there’s these materials that get used all the time. So we do a monthly report to our executive team, just of the high level metrics I just mentioned. And we started seeing this one brochure we built. It’s our differentiators brochure, which, you know, it’s a good piece. But we originally built it two or three years ago and we’ve refreshed it once. We were seeing that thing in the top five every month and often the top position every month with both sales and client engagement data. And we’re like, holy moly, this thing is on fire. Right? So what we’re doing now is it is now part of our ongoing strategy and we’re gonna look to the top 20%, right? Driving all engagement data. To make it a proactive part of refreshing and keeping it the best capable content on an ongoing basis, whether that’s monthly or quarterly. So that’s how we’re changing and shifting based on governance. The other side of the hat is really the behaviors, right? And we don’t directly control that, but what we’re trying to do is leverage data in a way. Now we can really showcase how this data can drive the behaviors we want from the team and then inspire our sales leaders and executive team to embrace that and leverage it, right? So we’re, we’re building out that platform. So more on that, but it’s really so exciting because, you know, we used to have to rely solely on maybe an annual survey we would send to sales, hey, you like what we’re doing right? And maybe you get 10%, 20% responding or just kind of ad hoc, scattered feedback. And now we really just have this objective, trustworthy data we can work off of. SS: I love that. Since launching Highspot, what results have you seen on that front and are there any key wins or notable business outcomes you can share? AB: So as part of leaning in more, like I said, we’ve already learned so much, and then now also in preparation to make these committee our kickoff sessions as valuable as possible and really go out with a banging. I had this hypothesis and I said, and I felt pretty good about it. Because you see the names of the people driving new business and you recognize those names from users in Highspot. And I started thinking, I said, I really think Highspot drives new business. So I tasked my systems and analytics team. I’m very fortunate. And product marketing, if you were in a product marketing team, if you can have an analytics team, it’s really valuable. So I test ’em to say, okay, how do we drive the correlation between Highspot engagement? And revenue outcomes. And we started with kind of looking at a quadrant. We said, okay, let’s look and do the old quadrant on Highspot engagement, users usage to revenue outcomes, and kind of map out those so we can think through different use cases there to start and then really start to see the correlations. So the big great things is you start to see these stories emerge naturally. And they dug in and there’s another persona team who came from another big tech and has regression analysis and all this. So lucky me, they were able to drive that. When you take a user of Highspot or a non-user, I would say someone like one of our sellers that’s not really using Highspot, and you layer on the best Highspot engagement activities, you have an opportunity to enhance their new business by 29%. And now I’m sure there’s other variables. You know, I’m sure the Highspot users that are active, Highspot users probably are good at going after new business. But the bigger picture there is, is think about that. If we even get 10%, 15% of the movable middle and the bell curve, just doing the things that are right, think about how you can move the needle. So we took that same lens, or we put it across total revenue, connected to engagement, and then also incremental increases with existing business. And every single one had really remarkable results. New business being the top. So. Just huge insights. We’re gonna definitely debut that to our executive team and get them excited and, and then lean in, hear their questions, and work with our sales enablement and training teams to say, okay, here’s those behaviors that we should start to reinforce. SS: Amazing results, though. Amazing results now. I appreciate you joining this podcast so much. I’ve learned so much from you already, and it is amazing to be able to talk to another strong female marketing leader. So I really appreciate your time and I noticed that you were recognized for the Los Angeles Times Inspirational Women’s List in 2024. So I have to say, this might be one of my favorite questions of the entire podcast, but what is one piece of advice that you would share? With other women looking to develop as leaders to drive impact for their organization. AB: Well, thank you so much for that question. I will tell you it was such an honor. I mean, I was so humbled and grateful to the LA Times Studio for that recognition. And it was such a journey and just so wonderful. But you know, back to your question, you know, as you go through your career journey, you see different types of leaders and you see what works and what doesn’t work. What inspires you individually? What inspires teams? And some of the takeaways that I’ve kind of compiled and really showcased as part of panel I got to participate on last November was how you need to lead authentically. And what I mean by that is. You can’t adopt someone else’s leadership style exactly, because it may not fit you. You have to understand your natural way of inspiring people because you get more as a leader by inspiring people than mandating them to do things, right? Not saying mandates don’t have their place where they’re needed, but when you’re inspiring people and getting them excited about the work they do, it’s gonna have such an impact, and you can’t do that unless you’re your authentic self. It’s kind of hard and as a woman, you probably know this, it can even be harder sometimes because the, the standard kind of tried and true leadership that have been staples don’t always come off authentically when you’re a woman leader. So, you know, we know the age old challenges that come with that. So how do you, I’ve really studied and done a lot of psychology reading and stuff like how do I foster the best. Kind of leverage my quality traits. And that leads me to the second part that’s really important. I was lucky enough in my earlier I was, when I was working at one of the larger corporations, they put us through this exercise, and if you can do this anyway, if you haven’t already, we did strengths finders, which I thought was so great, but I’m sure there’s lots of tools out there. And you kind of learn about your own unique strengths. And it’s kind of eye-opening ’cause you know, but you don’t. But when you see ’em in front of you and then you start to read what they are, you think they nailed it, right? And so when you can understand those things about yourself, you start to position yourself to be where you do well, right? Because you know that about yourself. And then you can kind of channel those and then work on the areas where maybe aren’t as easy. That’s also really helpful as a leader when you’re building teams, you know, it’s not getting the same cookie cutter employee. You have to build these energies together. Right. And it’s really a combination of different types. Of strengths. And so when I have a position to fill, I’ll look at the current team and I’ll say, okay, what, what are my strengths on there? What’s missing? What can I do better? And I will design the whole process around that. When I’m looking for a candidate, I’ll say, you know, I’ll design the interview questions, I’ll design the job role, all of it. And that’s how you get kind of a well-oiled machine. So that’s a big thing. And then of course, just in mentorship, you know, embrace mentorship. It’s so important to build future leaders. Help them understand the grace in getting out of a job they hate, you know, and finding that place where, you know, we’re always gonna have projects that aren’t fun, but if you really hate your job every day, it’s, you know, I always advise young people coming up like, don’t be afraid to make a move. It’s okay, whether it’s another department or another company, you know, you’re only gonna do yourself justice by getting yourself where you belong. So, yeah, it’s really. Tailoring your support for the unique mentorees that you have. We have a regular intern program, so I get interns every year and it’s really great. I learn and get a lot of great feedback. So, you know, I guess I’ll say, you know, to sum it all up, lead with authentic behavior and purpose and clarity, and you’ll drive impact and really focus on driving the young future leaders of America. SS: I love that advice and it resonates a lot with me, so I really appreciate this, Andrea, thank you so much for joining us on this podcast today. AB: My pleasure. Thank you so much for having me, Shawnna. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.
Roel Staes, until recently General Counsel International at FedEx, joins Scott to reflect on a 22-year in-house legal career that scaled from Benelux counsel to overseeing a 500-strong international legal, regulatory, security, and government affairs team.In this wide-ranging episode, Roel shares candid lessons from the top—on everything from managing complexity in global organisations to learning how to communicate with clarity, brevity, and precision. A strong believer in over-communication and having your “memory card” ready, Roel explains why lawyers need to proactively articulate their value, insert themselves into business conversations, and take ownership beyond the job description.He also makes a compelling case for win-win lawyering, drawing from hard-earned lessons negotiating contracts and managing sensitive relationships. Plus, Roel introduces us to the concept of healthy laziness—why challenging processes, improving systems, and questioning the status quo is a key trait of high-performing in-house lawyers.Whether you're aiming for GC, growing a legal team, or just trying to become a sharper operator in-house, this episode is packed with sharp, actionable takeaways from someone who's walked the walk across global legal leadership.Guest Recommendations:Emotional Intelligence Habits by Dr. Travis BradberryWhat Every BODY Is Saying by Joe Navarro (FBI body language specialist)La Voix du RAID by Laurent Combalbert (on hostage negotiation and business decision-making)About Heriot Brown: At Heriot Brown, we help lawyers find fulfilment in their careers. Beyond recruitment, we foster a thriving community of in-house legal professionals who share insights, experiences, and growth opportunities.
James Seltzer and Eliot Shorr-Parks discuss the benefits of Dallas Goedert returning to the Eagles on a one-year contract for 2025 and react to AJ Brown's viral proposal from over the weekend. Presented by betPARX Online Casino and Sportsbook App.New customers DOWNLOAD NOW and get up to $ 1000 dollar casino bonus back if you're not a winner in your first 24 hours.Visit betPARX.com for terms/conditions. You must be 21 and in Pennsylvania, New Jersey, Maryland, Michigan or Ohio. Gambling problem, 1-800-Gambler. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
In this episode, Jay talks with Dawn Stephens, Brook Hills' Women's Minister, about developing leaders. The session is an overview of her breakout session at the Fall 2024 SG Leader Gathering. The complete title was Building a Leadership Team in Your Group: Developing Leaders is a Win-Win. It's a win for you as a leader, and it's a win because the process prepares others to lead. Listen and hear some ways you can develop leaders.Send us a textThanks for listening to the Great Groups Podcast. Please visit GreatGroups.org for a list of all our episodes.We'd love to hear from you! Click here for our contact form. Jay Gordon is the Small Groups Minister at The Church at Brook Hills in Birmingham, Alabama, USA. Chris Amaro is an IT professional and serves as a Small Group Leader and Elder at Brook Hills. Lifetime Show Notes Brook Hills Pages: The Church at Brook Hills, Birmingham, Alabama, USA Small Group Leader Resources Page Small Group Discipleship Resources Small Groups @ Brook Hills
It's A Win-Win | Series: Shine Like StarsWelcome to Divine Savior Church in Doral, FLMessage: It's A Win-WinSeries: Shine Like StarsService Host: Pastor Caleb SchmiegePhilippians 1:12-30What does it look like to live a life worthy of the gospel of Jesus Christ? It means living in such a way that shows Jesus is worth something to you. It looks like walking with, loving with, and doing life with those who are different than you, because Christ binds you together. It looks like striving together to make Christ known because Christ motivates you. It looks like standing with courage against all oppressors, because Christ secures you. To live is Christ. To Die is gain. Have you found Christ worth living for, dying for, worth casting all away for? That is what it means to live a life worthy of the gospel of Jesus Christ. To live is Christ. To die is gain. It's a win-win!Support the showMoved to give? http://dschurch.link/givedoralFor more info about our church please visit our website: https://divinesaviorchurch.com/dscdor/
What does it look like to live a life worthy of the gospel of Jesus Christ? It means living in such a way that shows Jesus is worth something to you. It looks like walking with, loving with, and doing life with those who are different than you, because Christ binds you together. It looks like striving together to make Christ known because Christ motivates you. It looks like standing with courage against all oppressors, because Christ secures you. To live is Christ. To Die is gain. Have you found Christ worth living for, dying for, worth casting all away for? That is what it means to live a life worthy of the gospel of Jesus Christ. To live is Christ. To die is gain. It's a win-win!Support the show~ Changing lives with Jesus! Facebook | YouTubeInstagram @dscsienna
What does it look like to live a life worthy of the gospel of Jesus Christ? It means living in such a way that shows Jesus is worth something to you. It looks like walking with, loving with, and doing life with those who are different than you, because Christ binds you together. It looks like striving together to make Christ known because Christ motivates you. It looks like standing with courage against all oppressors, because Christ secures you. To live is Christ. To Die is gain. Have you found Christ worth living for, dying for, worth casting all away for? That is what it means to live a life worthy of the gospel of Jesus Christ. To live is Christ. To die is gain. It's a win-win!Support the show
In this episode of the NASP Podcast, Sheila Arquette, President & CEO of NASP, speaks with Jeffrey S. Baird, Esq., Chairman of the Health Care Group at Brown & Fortunato, P.C. and Bradley W. Howard, shareholder and director at Brown & Fortunato, P.C. In today's environment, it is challenging enough to profitably run a specialty pharmacy. The pharmacy needs to avoid the additional challenge of inquiries, audits and investigations by governmental agencies and PBMs. This podcast will discuss the proactive steps the specialty pharmacy can take to lower the risk of inquiries, audits and investigations. This podcast will also set out steps the pharmacy can take to resolve inquiries, audits and investigations before they spin out of control. The podcast will focus on the following: • Corporate Compliance Program – The specialty pharmacy needs to implement a robust compliance program that is specific to the pharmacy's business model. Such a program will head off many problems before they arise…and a compliance program will resolve problems, once arisen, before they spin out of control. • PBMs – A PBM is in a stronger negotiating position than that of the specialty pharmacy. At the end of the day, the PBM “possesses the pharmacy's money.” This podcast will discuss the steps the pharmacy should take to establish a “win-win” relationship with a PBM. Doing so will eliminate uncertainty and prevent many problems from arising. However, if the PBM ends up bringing an inquiry, audit or investigation against the pharmacy, the podcast will set out the steps the pharmacy should take to resolve the inquiry, audit or investigation without it devolving into an adversarial action. • Governmental Agencies – There are a number of federal and state governmental agencies that a specialty pharmacy may have to deal with. These include (i) the Department of Justice, (ii) the Office of Inspector General, (iii) the DEA, (iv) the FDA, (v) state Attorneys General, and (vi) State Boards of Pharmacy. This podcast will discuss the steps the pharmacy should take when it is investigated by a governmental agency. As with working with PBMs, the pharmacy should strive to resolve a government investigation before it spins out of control.
According to the State of Sales Enablement Report, organizations utilizing enablement tools are 52% more likely to engage in formal collaboration with cross-functional stakeholders. So, how can you effectively collaborate across the business to drive transformation?Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Lauren Richardson, senior vice president of sales transformation operations at NTT Data. Thank you for joining us. Lauren. I’d love for you to tell us about yourself, your background, and your role. Lauren Richardson: Hi, Shawnna, it great to be on the podcast series today. Thank you so much. I am senior vice president of sales operations transformation and in this role we are driving transformation across NTT, especially for the selling community. I’ve been at NTT now 10 years, and prior to that I was at Microsoft, I was at Nandos, and I also had a wonderful opportunity to run my own business for about 10 years. This has really put me in a fantastic position in a generalist role to drive transformation in an integration of a company this size. SS: Well, Lauren, we’re excited to have you here on the podcast as well, so thank you so much for taking the time to join us. In your role as a sales transformation operations leader, what are key initiatives that you’re focused on driving this year, and how are you bringing these transformations to life through your strategic programs? LR: It’s an interesting one, Shawnna. Our journey with NTT Holdings has over the last five years, been taking the companies outside of Japan and then been integrating them or merging them into one organization. So in the last year, we integrated NTT Data, NTT Data Services and Entity Limited. Now in the integration, you can imagine the transformation that would have to drive is more one of standardization, simplification, and really bringing this organization to operate as one. So when we look at sales transformation, we are running projects like one CRM, one revenue enablement platform, one sales performance management tool. So these are the projects that we are focusing on because we need to drive the simplification before we can truly drive innovation and transformation for the organization. SS: I love that. In your opinion, what is the strategic advantage of an enablement platform in supporting the success of your sales transformation initiatives? LR: It’s absolutely critical. So when we launched the one enablement platform in October, 2024, it was the only platform that, regardless of your legacy company, you could access through single sign-on, which meant there was only one place a seller could go to to find out around our one portfolio offering. There was only one place that they could go to for training. They could go for information, they could go for change management. Absolutely critical from our Salesforce team to have this one stop that it doesn’t matter if you’re in Americas, if you’re in Taiwan, if you’re in Australia, you could access Highspot, for example, to be able to find out what is our one portfolio, what are we doing in industry? What is the training that is available for me to learn about our new portfolio? So absolutely critical to drive one repository, one change management, and one enablement tool. SS: Amazing. Now, in the introduction, we talked about the importance of stakeholder relationships. Now I know that that is one of your strengths in building really meaningful long-term stakeholder relationships. How do you foster these relationships at all levels of the business to drive your transformation initiatives forward? LR: Yes, I absolutely love stakeholder management. For me, it’s about building trust and at every level of the organization trust is foundational. I have three things that I look at. First is listen and learn. How to make sure that you truly listening from their perspective, what are the challenges that they are facing and learn from that conversation. The second one for me is around response. So if somebody is contacting me or trying to set up a meeting with me, or sending me an email, or trying to communicate with me, ensuring that I respond immediately or within a 24 hour period to be able to get the trust that I’m going to actually listen and learn. And then finally is around integrity and kindness. I think acting with integrity in everything that you do, whether it’s a crazy transformational project, it takes nothing to have integrity and treat people with kindness. And I think with those three things comes to the core, building that trust, whether you’re an executive member, whether you are part of the project delivery team, if you have those elements in place and they trust you and they believe in you, you can drive the transformation for this organization. SS: I like those three principles. How have these strong stakeholder relationships helped you optimize and innovate your transformation initiatives? LR: I think for us was around simplification in a lot of the integration moments with this organization. I. We didn’t necessarily have the mandate to deliver on something. I’ll give you an example. Highspot was a legacy tool that we used for for limited, and in creating this one NTT data in the tool wasn’t used across the organization and we didn’t have the mandate to operationalize it across the organization and our CEO said to us. Lauren, if you can get the Americas to buy into Highspot, you’ll have the mandate for that to be a tier one enablement platform. But I had to use influence. And with the influence of that, I was working with people I’d never worked with before and I had to build that trust so that when I made the statement, I really believed that this is the right way to go for the organization. They believed in me and they believed that influence is the right thing to do. So, absolutely key to success. If the stakeholder believes in you, you can drive anything, but you’ve gotta follow through on that trust. You’ve gotta deliver on your promise. And that’s how I approached it for this initiative. SS: Amazing. I absolutely love that Lauren. Now, NTT data operates with a pretty complex business structure across 50 countries. How do you maintain consistency in your strategy while still adapting to the unique needs of the different stakeholders in your global teams? LR: It’s a challenging one, because the client is owned at the edge by the edge. It gives them a lot of autonomy to adjust to what the client would need in country. But I strongly believe that without simplification and standardization. You will not scale for growth and their edge or the countries rely on us to make sure that there is one tool, that there is one process, that the operational heartbeat of the company is sound. In order to be able to focus on the client. So I think it’s really understanding that would a group function be responsible for the edge, but also making sure that we are making their life easier through the operational standardization that we are driving, and that the growth strategy can come a lot easier at the edge if those foundational layers are in place. SS: Absolutely. Now, along with the large global reach, your programs also support different role types across the business, from client managers to solution architects and more. What are your best practices for developing programs that really resonate with each role? LR: It’s a topic that’s very close to my heart because I really believe that we need a persona driven strategy. So when we designed the revenue enablement framework – the framework that would inform how we build Highspot for NTT data in. We had a persona first lens to that. And for us it’s around creating how do you make sure that the persona has the right information at their fingertips. In the moment that matters the most. So if it’s a solution architect and he’s preparing for an RFP moment, well, how does he get his hands on that content or training or information or insights or data in the moment that matters in that RFP? If I’m a client manager and I’m preparing for A QBR, how do I find the information that helps me prepare for that QBR? So for when we designed the revenue enablement framework, we selected four primary personas and we did the tagging and the connection of to the material and the training within Highspot, through that persona, identifying that the moment that matters the most for them. And we did a number of interviews across the organization to make sure that we understood their moments. What are those top five, those top eight moments that mean so much to you? And how do we make sure that we can connect you to that moment at the time that it matters with a client? So for us, it’s absolutely critical. Persona driven mapping. Persona driven journeys is where the maturity of the organization will come through in our enablement platform. SS: Amazing. Absolutely amazing. Lauren, to shift gears a little bit, I know that you are a data-driven leader. How do you use data to inform and enhance your strategic programs to drive your transformation efforts and deliver on business goals? LR: I think data is, is there’s so much data. It’s it, it can actually work against you if you are not asking the right question. So when I look at the data, I definitely look with a lens of looking backwards, help me see trends that are happening, help describe a moment for me so I can see the insights against that trend. Then once I have the historic view, what’s happening, I start to look at the predictive. Where are we going with this? How do we forecast? How do we use machine learning to be able to anticipate where we’re gonna be going? And then once we’ve looked at the predictive, then I’ll probably look at how we then use the insights against that to prescribe to the organization how we should address where we are going. So it’ll be the three words for me, you know, describe, to be able to predict and then be able to, uh, look backwards in terms of describing. So, describe, predict and prescribe would be the three words for me. SS: I love that. Since launching Highspot, what results have you seen and are there any key wins or notable business outcomes you can share? LR: So we launched HighSpot for Entity Data Inc in October. First and foremost, we’ve got Americas on board. So you would’ve remembered I said the CEO Lauren get Americas and, and you’ve got a tier one platform. We now have it as a tier one platform for entity entity dating, which means it’s part of our, our digital blueprint and absolutely supported by our IT organization. I think where it came to life for me was when we designed this framework, persona driven framework, and we started to see our pre-sales solution architects, 30% of the data that was being, or the downloads were coming from that audience, which means that we had designed it correctly. And that was really exciting for me. It’s since October 34,000 downloads, we’ve had over 500,000 views. We. I also had to shown it just as a indication a lot of our co countries had changed their go-to market strategy from portfolio led to industry led. And we partnered with primarily, which is one of Highspot partners that has immediately activated in Highspot. And in one month we noted a thousand. Courses were completed, which means that the seven and a half thousand people that have license to Highspot, we were getting activation after activation in the first three months where people were going and consuming this data. So really exciting for me to see how much traction we had. It drove a huge, uh, change management plan, but really good traction. And I think where the rubber hits the road is, yes, we have seven and a half thousand people that are actively using Highspot, but we have a delivery organization that don’t have the license yet to Highspot, and the requests, those are 10, 20,000 people. The quests coming in. Please, please, please can we have access to this content, to this training, to these insights, to this analytics. So the forecast is also bright, which is really fantastic. So I’m really excited about what we’ve delivered. The feedback has been incredible. The stats are there and um, I think we are gonna start to see the functionality of Highspot being consumed a lot more in our maturity phase, but also looking at how do we start to spread the license model across the organization. SS: Lauren, it’s absolutely amazing what you’ve done at NTT Data, I have to say. Absolutely amazing. I have one last question for you, Lauren, if you don’t mind. To close, if you were able to offer one piece of advice to other leaders looking to drive impactful sales transformation efforts, what would it be? LR: For me? Listening to that, we have to be persona led. What does our audience need from us as enablers? They need to drive productivity. They’re complaining to us that they spend so much of their time in administrative talks, whether it’s compulsory training, whether it’s completing their time sheets or their submissions, or preparing for the client engagements. How do we make their lives easier so they’re productive? Where, where they need to be and that is selling for the organization. So whether we are looking at AI, if we are looking at personalization of our content, if we are looking at how do we make sure that we are optimizing the functionality of everything they do, whether it’s in CRM, whether it’s in high spots, whether it’s in the training, make sure you know what your audience’s pain is. What is the opportunity that you designed to address that pain? Our pain was, I’m spending too much time in admin. Our solution is to drive productivity through simplification and transformation and innovation through AI. SS: Amazing advice. Lauren. Thank you again so much for joining us today. I greatly appreciate your time. LR: Thank you so much for having me. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for our insights on how you can maximize enablement success with Highspot.
It's one of the biggest political bunfights in Australia's aviation sector – should the government force airlines to compensate passengers for delays within their control, above and beyond the usual refunds or flight credits? If you listen to the airlines, the answer is a resounding no, with representatives at the Senate committee hearings on proposed legislation warning it could drive up costs and lead to more delays and cancellations. But according to customer advocate Adam Glezer of Consumer Champion, that's not the case – and, in fact, there are some hidden upsides in the idea for industry as well as consumers. On this week's Australian Aviation Podcast, Jake Nelson speaks with Glezer about his work and why he supports more robust passenger protections.
This show is brought to you by Brownells! We Like Shooting Episode 608 This episode of We Like Shooting is brought to you by: Brownells, Midwest Industries, Black Rhino Concealment, Gideon Optics, Die Free Co., RMA Defense, Night Fision, XTech Tactical, and Matador Arms Welcome to the We Like Shooting Show, episode 608! Our […] The post We Like Shooting 608 – Win Win appeared first on Firearms Radio Network.
We Like Shooting Episode 608 This episode of We Like Shooting is brought to you by: Brownells, Midwest Industries, Black Rhino Concealment, Gideon Optics, Die Free Co., RMA Defense, Night Fision, XTech Tactical, and Matador Arms Welcome to the We Like Shooting Show, episode 608! Our cast tonight is Jeremy Pozderac, Aaron Krieger, Nick Lynch, and me Shawn Herrin, welcome to the show! GunCon PUBLIC EVENT - June 28th Location - Cleveland, Ohio, at the Twist Drill Building (1242 E 49th St) Industry/Media Events - June 25-28 (Mixed locations around the Cleveland area) https://guncon.net/event/guncon-2025/ G.O.A.L.S August 9th and 10th in Knoxville, Tennessee. https://events.goa.org/goals/ -Last Week to get your Die Free Co receipts submitted to be entered into the drawing. - Gear Chat Nick - 3D Printing the Unseen Threat Unseen Killer M11/9 3D print Shawn - Bullpup's Ready to Roll! Bullpup is finally ready to rock. Shawn - 338 Arc update Shawn - https://ctrlpew.com/file-drop-cox-cheap-universal-monocular/ Bullet Points Shawn - IWI Unveils the Zion-25: A New Standard in Large Frame Firearms IWI has launched the Zion-25 series, a large-frame AR available in .308 Winchester and 6.5 Creedmoor, featuring various barrel lengths and a unique gas system design. This new offering includes enhancements such as Timney triggers, Arca-compatible handguards, and B-5 stocks, aimed at improving accuracy and usability. The introduction of the Zion-25 may influence the competitive landscape within the large-frame gas gun market, providing consumers with more options in performance and customization. Shawn - Suppressor Innovations: The RXD by Ruger and Dead Air Ruger and Dead Air have launched a new line of suppressors, the Dead Air RXD 30Ti and RXD 22Ti, designed to enhance performance with lightweight titanium construction and innovative design features. This partnership may impact the gun community by providing advanced options for firearm enthusiasts seeking improved suppressor technology. Shawn - Time for a Change? The flux raider needs to pivot. Shawn - Colt Unveils Kodiak and Grizzly Magnum Revolvers at NRAAM 2024 Colt is unveiling new revolvers at NRAAM 2024, including an 8″ variant of the Python, an updated compact Viper, and two new Bear-themed models, the Kodiak and Grizzly. These releases may influence the gun community by expanding choices in revolver options. Going Ballistic Guns for Everyone, Even Felons! Trump goes all in on allowing non-violent criminals to own guns Gun Grabber Alert: Unite Now! Spanberger's Attacks on 2nd Amendment Should Galvanize Gun Owners to Unite Against Her GOP Calls Out Gun Grabbers Colorado House Republicans Call on AG Bondi to Defend Second Amendment Rights NRA Moves Forward, Gun Grabbers Cry Analysis: NRA Reformers Make Progress at Members Meeting [Member Exclusive] Gun Money: The Real Deal Podcast: Venture Capital for Gun Companies? (ft. Open Source Defense) Iowa Embraces Freedom: Handgun Age Now 18, Because Growing Up Means More Than Just Voting Iowa Governor Kim Reynolds has signed a law that permits individuals aged 18 and over to purchase handguns, a move that aligns with Second Amendment rights and empowers a younger demographic within the gun community. This decision is likely to be met with disapproval from gun control advocates who continue to push for stricter regulations. Intruder Meets Window – and a Face Full of Justice! An alleged intruder attempted to break into a home but was shot in the face by the homeowner in self-defense. This incident highlights the ongoing debate surrounding the right to self-defense and could reinforce the gun community's stance on the necessity of armed protection against crime,
This week on Vietnam Innovators (English edition), we welcome Mads Werner, CEO and Co-founder of Ekko. After many years working across Northern Europe and Singapore, Mads decided to settle in Vietnam in 2018 - a country where he spent part of his youth and developed a deep affection for its culture and people.In 2022, recognizing the urgent need for improved financial well-being among workers in Vietnam, Mads and his co-founders launched Ekko - a pioneering fintech application specializing in earned wage access (EWA). Ekko allows employees to access a portion of their earned wages at any time during the month, rather than waiting for a fixed payday. This service enables workers to manage unexpected financial needs without resorting to high-interest loans or predatory lending.For businesses, Ekko serves not only as a valuable employee welfare tool but also as a solution that enhances their Environmental, Social, and Governance (ESG) performance, while strengthening employee engagement and satisfaction.Listen to this episode on YoutubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vietnaminnovators.com
Cancer. Terminal illness. Death. How do we face the thought of death? Today we consider the Apostle Paul's amazing perspective on Life and Death.
Dr. Angela Jackson reveals how practices that help employees thrive translate into enhanced business results. — YOU'LL LEARN — 1) What's really driving disengagement at work 2) How the social contract of work has changed 3) The best way to get your boss' support Subscribe or visit AwesomeAtYourJob.com/ep1053 for clickable versions of the links below. — ABOUT ANGELA — Dr. Angela Jackson, a Workplace Futurist and ESG expert, is at the forefront of reshaping the future of work. As a lecturer at Harvard University on leadership and organizational change and as the founder of Future Forward Strategies, a labor market intelligence and strategy firm, she collaborates with Fortune 500 companies, growth-stage startups, and policymakers, offering valuable research and insights into the ever-evolving landscape of work. As a subject matter expert in the future of work and learning, Dr. Jackson is widely published in leading journals, including Fast Company, Fortune, Forbes, Newsweek, Harvard Business Review, and Stanford Social Innovation Review, and has spoken at numerous conferences, including the Economist, Wall Street Journal, and TED conferences. Her forthcoming book, The Win-Win Workplace: How Thriving Employees Drive Bottom-Line Success, releases on March 11, 2025. • Book: "The Win-Win Workplace: How Thriving Employees Drive Bottom-Line Success" (website) • Website: WinWinSummit.org, happening in Chicago on May 5-6, 2025 — RESOURCES MENTIONED IN THE SHOW — • Report: 2025 Edelman Trust Barometer • Book: Outrageous Openness: Letting the Divine Take the Lead by Tosha Silver • Past episode: 418: Separating Your Self-Worth from Your Productivity with Rahaf HarfoushSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Death might be the end of life, but it's not the end of the bills. In this mini-solo episode, Lawrence dives into the surprisingly high cost of dying. From funerals and burials to cremation, paperwork, and hidden fees. Lawrence breaks down where all that money goes when someone dies. He also discusses how families can prepare, avoid financial strain, and make smarter choices regarding final expenses—a much-needed conversation about life's final price tag.Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez give their take on current events relating to your personal finances and wealth mindset. In the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are first-generation, which means they didn't come from wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them, since the opportunity is abundant and Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelusShow Less
Hello Listeners, You can find a machine-generated transcript for this conversation here. Find Teresa on Linked In: https://www.linkedin.com/in/superconnector/ Her website: https://www.winwinconnects.com/ *** We would love to hear your thoughts or questions on this episode via SpeakPipe: https://www.speakpipe.com/SomaticWisdomLoveNotes To show your gratitude for this show, you can make a one-time gift to support Somatic Wisdom with this link. To become a Sustaining Honor Roll contributor to help us keep bringing you conversations and content that support Your Somatic Wisdom please use this link. Thank you! Your generosity is greatly appreciated! *** Podcast editing and production by: Laura Pritchard Music credit: https://www.melodyloops.com/composers/dpmusic/ Cover art credit: https://www.natalyakolosowsky.com/ Cover template creation by Briana Knight Sagucio
Key Takeaways: Giving Away Valuable Stuff Can Save You Taxes If you donate things that have gone up in value, like stock or a car, you won't have to pay taxes on the money they've earned — and you get a tax break for giving them away! Use a Special Giving Account (Donor-Advised Fund) This is like a charity savings account. You can put money in now (and get a tax break), then give it to your favorite charities later. Super flexible! Work with a CPA (Money & Tax Expert) A CPA can help you come up with smart ways to move your money around, so you save more on taxes and give in the smartest way possible. Make Giving Part of Your Bigger Money Plan It's great to be generous, but it's even better when it fits into your full money plan. That way, you can help others and keep your finances strong. CPAs Help You Give More and Save More With the right advice, you can help the causes you care about and still keep more of your money by paying less in taxes. That's a win-win! Chapters: Timestamp Summary 1:50 Tax Benefits of Donating Appreciated Assets to Charity 3:57 Maximizing Tax Benefits Through Donor Advised Funds 6:57 Maximizing Tax Benefits Through Strategic Charitable Giving 9:04 Consult Advisors Before Implementing Investment Strategies Powered by ReiffMartin CPA and Stone Hill Wealth Management Social Media Handles Follow Phillip Washington, Jr. on Instagram (@askphillip) Subscribe to Wealth Building Made Simple newsletter https://www.wealthbuildingmadesimple.us/ Ready to turn your investing dreams into reality? Our "Wealth Building Made Simple" premium newsletter is your secret weapon. We break down investing in a way that's easy to understand, even if you're just starting out. Learn the tricks the wealthy use, discover exciting opportunities, and start building the future YOU want. Sign up now, and let's make those dreams happen! WBMS Premium Subscription Phillip Washington, Jr. is a registered investment adviser. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.
This week on #TheNerdChat:- TES IV: Oblivion Remastered is here!!- Clair Obscur Expedition 33 is a GOTY contender- Switch 2 pre-orders were a disaster- Video games and foodNew episodes of The Nerd Chat: An Xbox Podcast are livestreamed on Thursdays and uploaded on Fridays. Learn more at www.nerdchatmedia.com Follow @thenerdchat on various social media sites.0:00 Hello and welcome to the show4:35 DaddyDWALLY RANT about TOO MANY GAMES?6:40 News #1: Oblivion Remastered is here and SLAPS!36:25 News #2: Expedition 33 is a GOTY contender45:30 News #3: Switch 2 pre-order disaster stories55:50 Shoutouts59:30 PERMABANNED / GGs1:05:30 What have we been playing or watching?1:16:35 The best food we had this week1:25:15 Oblivion Remastered giveaway details1:27:00 Closing and end of show#oblivion #oblivionremastered #expedition33 #clairobscurexpedition33 #switch2 #xbox #playstation #nintendo #podcast
Talking about Dicky Hiley St Jude Bass Classic, having guests, telling stories and raising money while giving away great fishing prizes!eBay Auctions for St Jude - https://ebay.us/fL9xCESt Jude Fundraising Page - https://bit.ly/HBSJDaneBecome a Channel Member - https://www.youtube.com/channel/UCP1d934VBKQiMO9wm6JWPSA/joinHellaBass LIVE now BOOSTED by Power House Lithium - https://bit.ly/HB-PHL—————————————————————————▼ SAVE MONEY & SUPPORT HELLABASS ▼Get 15% off at ARSENAL Fishing w/ code: HELLABASS15 - http://bit.ly/ArsenalShopGet 15% off at OMNIA Fishing w/ code: OMHB9SSK2 - https://omnia.direct/HBOmnia——————————————************************** #HellaBass #BassFishing #PodcastDisclaimer: Some of the links in this description are affiliate links. If you make a purchase through these links you'll help support this bass fishing channel at no additional cost to you. Win/Win! Thanks
According to research from Gartner, only 24% of workers have a high degree of readiness to adopt new technology. So how can you optimize your enablement tech stack to build excitement and drive adoption from the start? Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Karen Gauthier, senior Manager of growth enablement at Bright Horizons. Thank you for joining us. Karen. I’d love for you to tell us about yourself, your background, and your role. Karen Gauthier: Thank you for having me very much, Shawnna. I’ve been with Bright Horizons for about five years in sales enablement. Our role here is basically to support our sales and client relations teams and serve up the right content, messaging and procedures so that they can do their job as effectively and scalable wise as possible. Prior to that, I worked in a number of different organizations, most recently education related. And I started out doing technical and user documentation, writing, and then supporting the training of those documents with the user group. And it just kind of, you know, one thing led to another and I probably was doing enablement before they called it enablement, but here I am. So enjoy it very much. SS: Well, we’re glad you’re here, Karen. Thank you for joining us. And given your extensive experience in education management, what are some of the. Unique challenges that reps in the industry face. And how would you say enablement can help them navigate these challenges? KG: Yeah, well, specifically for Bright Horizons, we have a number of products and services that really run a span from onsite care through career development and college coach elder care, everything for the lifecycle of the workers of the employers that we support. And so needing to understand all of the needs and the different types of tools that help. Those employers retain and recruit employees and just make it a quality place to work. And a best in class place to work is a big ask. So our reps not only need to understand the broad strokes, but the details and our job. And I think that the job of enablement is to serve it up in bite-sized pieces, but not just content, but the context. So when given a specific. Situation, different client, different industry, all of the different regulations or legal or political things that are involved in, you know, care or working for a nonprofit, those types of things. I mean, a lot of that makes our content very dependent on a specific use, and so having a tool that is robust, scalable, and flexible for our users with a good interface is a game changer. SS: I love that. And your organization has evolved quite a bit. On the enablement front. You recently switched off a previous enablement platform and moved to Highspot. Can you tell us a little bit more about some of the challenges your team faced before and how you’ve been able to overcome those since implementing Highspot? KG: Sure. When I started with Bright Horizons, we were very new in the launch of that original tool, so we really did have it almost five years. I was there for kind of all of the growing pains, and I think that tool allowed us to understand what was available, what we could do. But I feel like at some point. It hit its limits of growth and scalability and you know, then there are always the little support issues, upgrades and things like that, that we just felt like we were needing a little bit more. So we went ahead and really took a good long look at our requirements matrix and what we needed and did our due diligence and came upon Highspot as the best in class for our needs. SS: I love that, and I think you made the right choice since you were a key advocate in the evaluation process. How did you build the business case for switching to a new enablement platform, and how did you go about securing stakeholder buy-in? KG: Yeah, I think that the first thing that we’ve tried to do that I think we learned using the original tool that we had was we had kind of sporadically throughout our user base, some key users that were early adopters and leaders on their teams, and we just kept them very closely in the loop as kind of team members. Tangentially so that they, they would be aware of what was going on. They could provide us feedback, what was working, what wasn’t, and using them as a sounding board, we were able to identify very quickly, not only what requirements we needed to kind of improve on with a new tool, but also prioritize them. And so being able to use that as our main business case. As our internal customers. Then when we went to the management, you know, ladder as we need to make a change and within our scope of budget, these are the priorities over the next three, six months and then a year and further, we were able to kind of take that scope of what we needed and the budget and the sale, and then having an internal coach and champion. Helped us navigate some of the internal procurement and technology things that needed to be tied together. So just kind of bringing everyone into the organization of understanding what needed to happen and prioritizing it was the most important thing for us. SS: Well, you must have done a phenomenal job on that front. The team did. Yeah. Team effort. Now, at your previous company, you participated in the implementation of Highspot. In your opinion, what are the key building blocks for a successful rollout of a new platform? KG: I mean, I think one of the biggest mistakes, and this goes back to my training and documentation days, is not stepping into the user’s day in the life. And, you know, there could be a hundred features in, in a particular tool, but they may use five of them 90% of the time. And so it, it’s a matter of really stepping into their shoes and understanding what needs to get done, what needs to get done at scale, what are some nuances. For the different ways their days could go and then incorporate that into the rollout prioritization plan. And, and that was something that part of the team I was on at a previous company did a really good job. And then, you know, kind of accepted all support from people that were willing to help in, in identifying little details of things that could go wrong down the road, not just the big picture, but. The little details, like there’s embedded links that are gonna go wrong in a script when that old tool goes away. And just identifying a lot of that stuff up front so you don’t have chaos day one. SS: Yeah. Well, I have to say your approach to stepping into their shoes must be working because you’ve already seen an impressive 85% recurring usage of Highspot. So I’d love to understand what are some of your best practices for driving adoption and really building excitement for your programs amongst the teams that you support? KG: Well, thank you for that. Our teams worked really hard, like I said, to have champions throughout the user base. We have users in the US separately in the UK, and then we have three different main lines of business. So it’s kind of spread out and all of them have unique needs, and so making sure that we bring them in so that not only do they feel part of the solution, but they can then go back and be champions and socialize it with their teams and, and we started that early on for this implementation. For a number of reasons. We had a very, very tight rollout. It was like five weeks, and so that was like all hands on deck. And the goal on the backend was just to kind of drill in, get as much done as we could, but outwardly we just kind of dripped out information, made it as positive as possible. And then I think the key to the adoption being successful was on day one, there were very few things that they used to do that they couldn’t still do. So that was priority one, was to kind of keep it. Status quo. And then once all the little bugs were worked out, then we started, you know, bringing out some of the features that we knew were very, very high on the priority list. And, the other thing we did was have a lot of opportunities for them to jump in as questions offered one-on-ones, jumped in on team calls, provided our own little videos and job aids for people, that kind of thing. Just so that there were a lot of communication tools out there so that they felt like they were always kind of having it in the forefront and, oh, I can do this, I can do that, and that seemed to just feed on itself and work well. SS: Amazing. Well, like I said, phenomenal job already. That is amazing. Now, as we head it into this year, I know one area that you plan on focusing on is enhancing buyer engagement. Can you share how you envision leveraging features like digital rooms to personalize and elevate the buyer journey? KG: That was one of the main tools, I think when we were out in the market looking for something to elevate our users into. That context was not just, you know, serving up the right brief at the right time because it’s the healthcare industry, but as part of a buyer journey. What pieces during an introductory BDR conversation would be more useful than like right before a finalist meeting. And so that was something that because we have a lot of deals going on concurrently, we wanted to be able to have something that we had a template for that could be reused, but also customizable with a pretty. Easy interface so that our users could make those changes. And it didn’t have to be gate kept by the admin group. So that was phase one was just kind of understanding that people were used to just dropping something in an email and sending it out, and we were losing not only the ability to repeat it, but we can track. Any of the information that was now available to us in engagements and we couldn’t relate it to opportunities, accounts, contacts in Salesforce and gain information that way. So we started out just really getting people used to the email pitches and link pitches so that they were getting a little more familiar with internally. In the tool, sending things out to prospects and clients, and that went really well. So then our new launch, which is something we’re working on now, we are, we have a few prototypes of some different digital sales rooms, and the initial feedback has been very positive. We’re hearing that they’re able to connect with people that had gone silent or share things and the response from their prospects has been that they like having one portal, that they know that information’s gonna get updated or the next time they go, if there’s an updated version, it’s gonna be there. And it’s been so far, very, very successful. We’re excited to expand it further, but I feel like just being three, four months into our launch of Highspot and being this far, being able to actually get this out there has been a big win. We’re excited about that. SS: Amazing. You touched on this a little bit, but I know you’re currently working on integrating Salesforce with Highspot. What value do you see in this integration and what outcomes are you hoping to achieve? KG: Well, I think because we don’t have one path to a sale or one path to a existing client, so I think right now we’re just kind of getting a feel for. What that data’s gonna look like when it comes in. I mean, we know theoretically what it’s gonna do, but right now we’re making sure that whenever somebody shares something externally or uses a digital sales room that they’re relating so that we can start gathering all of the engagement information, tie it back to Salesforce, and we’re hoping to see is which content is most useful, at which stages of the lifecycle of a deal, which pieces of content help push it? Further and are there gaps where there just wasn’t content at the right stage for the right type of deal so that we can be serving up the right content at the right time. So I think initially that’s, that’s what we hope to get is providing the right content and then later making sure that we can tighten up our sales playbook with what to use at the right time throughout the lifecycle. Some of our deals are very short, but you know, building a new center is months and months, so they’re very different. SS: It’s amazing though that you guys are using that integration and that data that you’re seeing to really understand the full buyer’s lifecycle, so that’s phenomenal. Since launching Highspot, I’d love to understand what results you’ve seen so far and are there any key wins or notable business outcomes you can share with us yet? KG: I don’t have anything very quantitative. I can just say that whatever we are receiving in terms of information about what people are viewing and which tools are which, which pieces of content are more receptive than others, that’s all a hundred percent in improvement over where we were before. Because some information’s better than no information. I think. The people that use it appreciate the ability to go in and make it theirs, but not have to start from scratch. I think they like the idea of being able to see the metrics of people’s use or lack of use, and then understanding there’s another way to go about reaching out to that person. People you know that have different comfort levels with technology. So, you know, some people are gonna be all in on just building this out internally in the tool. Some people are gonna wanna just grab a link and put it in an Outlook email, and their clients might be appreciative of one way and not another. So I think that was one of the big wins we found so far, is that the tool is flexible enough to give and take for what we need. SS: Amazing. Well, Karen, we’re excited that you’re on this journey with us. And now I will say, last question for you, if you don’t mind. For enablement leaders looking to effectively implement and drive adoption for their new enablement platform, what is maybe the biggest takeaway you’d leave them with? KG: I think you need to know your customer, which is the internal users, and I think that you just have to find the tool that matches as best you can, given your budget and then prioritize. You can’t boil the ocean, but you know, you can pick and choose and and get those wins and, and when you do get a good win at an early win, good news travels fast, and when the right people hear the right message, it just does build on the energy, which is. Very helpful for the new tools that we wanna bring out to them. Things like the AI, we’ve just started dipping our toe into what that can do for us, and being able to get those wins with your user base behind you allows you to have the flexibility to play with some of the new features and bring them more. SS: Amazing. Well, Karen, thank you so much for joining us. I really appreciate it. KG: My pleasure. Thanks for having me. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.
According to research from Gartner, only 24% of workers have a high degree of readiness to adopt new technology. So how can you optimize your enablement tech stack to build excitement and drive adoption from the start? Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Karen Gauthier, senior Manager of growth enablement at Bright Horizons. Thank you for joining us. Karen. I’d love for you to tell us about yourself, your background, and your role. Karen Gauthier: Thank you for having me very much, Shawnna. I’ve been with Bright Horizons for about five years in sales enablement. Our role here is basically to support our sales and client relations teams and serve up the right content, messaging and procedures so that they can do their job as effectively and scalable wise as possible. Prior to that, I worked in a number of different organizations, most recently education related. And I started out doing technical and user documentation, writing, and then supporting the training of those documents with the user group. And it just kind of, you know, one thing led to another and I probably was doing enablement before they called it enablement, but here I am. So enjoy it very much. SS: Well, we’re glad you’re here, Karen. Thank you for joining us. And given your extensive experience in education management, what are some of the. Unique challenges that reps in the industry face. And how would you say enablement can help them navigate these challenges? KG: Yeah, well, specifically for Bright Horizons, we have a number of products and services that really run a span from onsite care through career development and college coach elder care, everything for the lifecycle of the workers of the employers that we support. And so needing to understand all of the needs and the different types of tools that help. Those employers retain and recruit employees and just make it a quality place to work. And a best in class place to work is a big ask. So our reps not only need to understand the broad strokes, but the details and our job. And I think that the job of enablement is to serve it up in bite-sized pieces, but not just content, but the context. So when given a specific. Situation, different client, different industry, all of the different regulations or legal or political things that are involved in, you know, care or working for a nonprofit, those types of things. I mean, a lot of that makes our content very dependent on a specific use, and so having a tool that is robust, scalable, and flexible for our users with a good interface is a game changer. SS: I love that. And your organization has evolved quite a bit. On the enablement front. You recently switched off a previous enablement platform and moved to Highspot. Can you tell us a little bit more about some of the challenges your team faced before and how you’ve been able to overcome those since implementing Highspot? KG: Sure. When I started with Bright Horizons, we were very new in the launch of that original tool, so we really did have it almost five years. I was there for kind of all of the growing pains, and I think that tool allowed us to understand what was available, what we could do. But I feel like at some point. It hit its limits of growth and scalability and you know, then there are always the little support issues, upgrades and things like that, that we just felt like we were needing a little bit more. So we went ahead and really took a good long look at our requirements matrix and what we needed and did our due diligence and came upon Highspot as the best in class for our needs. SS: I love that, and I think you made the right choice since you were a key advocate in the evaluation process. How did you build the business case for switching to a new enablement platform, and how did you go about securing stakeholder buy-in? KG: Yeah, I think that the first thing that we’ve tried to do that I think we learned using the original tool that we had was we had kind of sporadically throughout our user base, some key users that were early adopters and leaders on their teams, and we just kept them very closely in the loop as kind of team members. Tangentially so that they, they would be aware of what was going on. They could provide us feedback, what was working, what wasn’t, and using them as a sounding board, we were able to identify very quickly, not only what requirements we needed to kind of improve on with a new tool, but also prioritize them. And so being able to use that as our main business case. As our internal customers. Then when we went to the management, you know, ladder as we need to make a change and within our scope of budget, these are the priorities over the next three, six months and then a year and further, we were able to kind of take that scope of what we needed and the budget and the sale, and then having an internal coach and champion. Helped us navigate some of the internal procurement and technology things that needed to be tied together. So just kind of bringing everyone into the organization of understanding what needed to happen and prioritizing it was the most important thing for us. SS: Well, you must have done a phenomenal job on that front. The team did. Yeah. Team effort. Now, at your previous company, you participated in the implementation of Highspot. In your opinion, what are the key building blocks for a successful rollout of a new platform? KG: I mean, I think one of the biggest mistakes, and this goes back to my training and documentation days, is not stepping into the user’s day in the life. And, you know, there could be a hundred features in, in a particular tool, but they may use five of them 90% of the time. And so it, it’s a matter of really stepping into their shoes and understanding what needs to get done, what needs to get done at scale, what are some nuances. For the different ways their days could go and then incorporate that into the rollout prioritization plan. And, and that was something that part of the team I was on at a previous company did a really good job. And then, you know, kind of accepted all support from people that were willing to help in, in identifying little details of things that could go wrong down the road, not just the big picture, but. The little details, like there’s embedded links that are gonna go wrong in a script when that old tool goes away. And just identifying a lot of that stuff up front so you don’t have chaos day one. SS: Yeah. Well, I have to say your approach to stepping into their shoes must be working because you’ve already seen an impressive 85% recurring usage of Highspot. So I’d love to understand what are some of your best practices for driving adoption and really building excitement for your programs amongst the teams that you support? KG: Well, thank you for that. Our teams worked really hard, like I said, to have champions throughout the user base. We have users in the US separately in the UK, and then we have three different main lines of business. So it’s kind of spread out and all of them have unique needs, and so making sure that we bring them in so that not only do they feel part of the solution, but they can then go back and be champions and socialize it with their teams and, and we started that early on for this implementation. For a number of reasons. We had a very, very tight rollout. It was like five weeks, and so that was like all hands on deck. And the goal on the backend was just to kind of drill in, get as much done as we could, but outwardly we just kind of dripped out information, made it as positive as possible. And then I think the key to the adoption being successful was on day one, there were very few things that they used to do that they couldn’t still do. So that was priority one, was to kind of keep it. Status quo. And then once all the little bugs were worked out, then we started, you know, bringing out some of the features that we knew were very, very high on the priority list. And, the other thing we did was have a lot of opportunities for them to jump in as questions offered one-on-ones, jumped in on team calls, provided our own little videos and job aids for people, that kind of thing. Just so that there were a lot of communication tools out there so that they felt like they were always kind of having it in the forefront and, oh, I can do this, I can do that, and that seemed to just feed on itself and work well. SS: Amazing. Well, like I said, phenomenal job already. That is amazing. Now, as we head it into this year, I know one area that you plan on focusing on is enhancing buyer engagement. Can you share how you envision leveraging features like digital rooms to personalize and elevate the buyer journey? KG: That was one of the main tools, I think when we were out in the market looking for something to elevate our users into. That context was not just, you know, serving up the right brief at the right time because it’s the healthcare industry, but as part of a buyer journey. What pieces during an introductory BDR conversation would be more useful than like right before a finalist meeting. And so that was something that because we have a lot of deals going on concurrently, we wanted to be able to have something that we had a template for that could be reused, but also customizable with a pretty. Easy interface so that our users could make those changes. And it didn’t have to be gate kept by the admin group. So that was phase one was just kind of understanding that people were used to just dropping something in an email and sending it out, and we were losing not only the ability to repeat it, but we can track. Any of the information that was now available to us in engagements and we couldn’t relate it to opportunities, accounts, contacts in Salesforce and gain information that way. So we started out just really getting people used to the email pitches and link pitches so that they were getting a little more familiar with internally. In the tool, sending things out to prospects and clients, and that went really well. So then our new launch, which is something we’re working on now, we are, we have a few prototypes of some different digital sales rooms, and the initial feedback has been very positive. We’re hearing that they’re able to connect with people that had gone silent or share things and the response from their prospects has been that they like having one portal, that they know that information’s gonna get updated or the next time they go, if there’s an updated version, it’s gonna be there. And it’s been so far, very, very successful. We’re excited to expand it further, but I feel like just being three, four months into our launch of Highspot and being this far, being able to actually get this out there has been a big win. We’re excited about that. SS: Amazing. You touched on this a little bit, but I know you’re currently working on integrating Salesforce with Highspot. What value do you see in this integration and what outcomes are you hoping to achieve? KG: Well, I think because we don’t have one path to a sale or one path to a existing client, so I think right now we’re just kind of getting a feel for. What that data’s gonna look like when it comes in. I mean, we know theoretically what it’s gonna do, but right now we’re making sure that whenever somebody shares something externally or uses a digital sales room that they’re relating so that we can start gathering all of the engagement information, tie it back to Salesforce, and we’re hoping to see is which content is most useful, at which stages of the lifecycle of a deal, which pieces of content help push it? Further and are there gaps where there just wasn’t content at the right stage for the right type of deal so that we can be serving up the right content at the right time. So I think initially that’s, that’s what we hope to get is providing the right content and then later making sure that we can tighten up our sales playbook with what to use at the right time throughout the lifecycle. Some of our deals are very short, but you know, building a new center is months and months, so they’re very different. SS: It’s amazing though that you guys are using that integration and that data that you’re seeing to really understand the full buyer’s lifecycle, so that’s phenomenal. Since launching Highspot, I’d love to understand what results you’ve seen so far and are there any key wins or notable business outcomes you can share with us yet? KG: I don’t have anything very quantitative. I can just say that whatever we are receiving in terms of information about what people are viewing and which tools are which, which pieces of content are more receptive than others, that’s all a hundred percent in improvement over where we were before. Because some information’s better than no information. I think. The people that use it appreciate the ability to go in and make it theirs, but not have to start from scratch. I think they like the idea of being able to see the metrics of people’s use or lack of use, and then understanding there’s another way to go about reaching out to that person. People you know that have different comfort levels with technology. So, you know, some people are gonna be all in on just building this out internally in the tool. Some people are gonna wanna just grab a link and put it in an Outlook email, and their clients might be appreciative of one way and not another. So I think that was one of the big wins we found so far, is that the tool is flexible enough to give and take for what we need. SS: Amazing. Well, Karen, we’re excited that you’re on this journey with us. And now I will say, last question for you, if you don’t mind. For enablement leaders looking to effectively implement and drive adoption for their new enablement platform, what is maybe the biggest takeaway you’d leave them with? KG: I think you need to know your customer, which is the internal users, and I think that you just have to find the tool that matches as best you can, given your budget and then prioritize. You can’t boil the ocean, but you know, you can pick and choose and and get those wins and, and when you do get a good win at an early win, good news travels fast, and when the right people hear the right message, it just does build on the energy, which is. Very helpful for the new tools that we wanna bring out to them. Things like the AI, we’ve just started dipping our toe into what that can do for us, and being able to get those wins with your user base behind you allows you to have the flexibility to play with some of the new features and bring them more. SS: Amazing. Well, Karen, thank you so much for joining us. I really appreciate it. KG: My pleasure. Thanks for having me. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.
Dr. Angela Jackson is the founder of Future Forward Strategies, a labor market intelligence and strategy firm dedicated to helping leaders transform their organizations and develop the human capital needed for long-term competitiveness and positive impact. As a lecturer at the Harvard Graduate School of Education, Dr. Jackson shapes the next generation of entrepreneurs and leaders in the education marketplace. She was the architect of the Future of Work Grand Challenge, an ambitious initiative that rapidly reskilled 25,000 displaced workers into living wage jobs within 24 months. Dr. Jackson's expertise in workforce development, organizational strategy, and the future of work makes her a leading voice on how individuals and companies can thrive in today's rapidly changing economy. On this episode we talk about: Dr. Jackson's entrepreneurial journey from a childhood lemonade stand to bestselling author How employees can add value in the workplace to increase their income—without a side hustle The importance of negotiating your salary and understanding your true market worth Why “power skills” like communication and leadership are essential in the age of AI Strategies for reskilling, networking, and finding opportunities in high-growth sectors The mindset shift needed to embrace lifelong learning and overcome fear of failure Top 3 Takeaways Know and Communicate Your Value: Track your contributions and use clear metrics to negotiate raises or promotions. Don't wait for recognition—advocate for yourself and be specific about the value you bring. Invest in Power Skills and Lifelong Learning: Skills like communication, leadership, and adaptability are increasingly valuable and less likely to be replaced by automation. Cultivate a mindset of continuous learning to stay relevant. Leverage Your Network and Follow Your Passions: Building genuine relationships and seeking advice from others in your field can open doors. Pursuing work you're passionate about not only makes earning easier, but also more fulfilling. Connect with Dr. Angela Jackson: Website: https://www.readwinwinworkplace.com/ https://www.instagram.com/drangelajackson/ https://www.facebook.com/people/Dr-Angela-Jackson-Author/61562212861226 https://www.linkedin.com/in/dr-angela-jackson Learn more about your ad choices. Visit megaphone.fm/adchoices
In this solo mini-episode, Lawrence discusses the complex relationship between money, people, and power (especially today's political climate). Trump's administration has been anything but subtle. The rise of wealth inequality, tax cuts for the rich, polarizing policies around immigration, and social justice shape how we view our cash and our connections. The reserved nature of money and people became even more pronounced in a time of division, and how it's all connected. In the end, we know the issues. We now need to take action(s) to even attempt to resolve them. Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez give their take on current events relating to your personal finances and wealth mindset. In the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are first-generation, which means they didn't come from wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them since the opportunity is abundant and Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
Description Flexible, Authoritative Parenting Teaches Kids to Problem-Solve and Create Win-Win Agreements: In this new podcast, Dr. Jordan encourages parents to adopt the authoritative style of parenting where you are flexible enough to allow give and take when making agreements. This leaves kids feeling heard, respected, able to problem-solve and create win-win agreements, and remaining close to their parents.Resources:Look for Dr. Jordan's new book: Keeping Your Family Grounded When You're Flying By the Seat of Your Pants, revised and updated edition to be published late March 2025Join Our Community:https://www.facebook.com/DrTimJordanhttps://www.instagram.com/drtimjordan/https://www.linkedin.com/in/tim-jordan-md-79799120b/
According to research from Gartner, channel partners are crucial levers of revenue generation, accounting for up to 75% of revenue income. So how can you build efficient and deeply engaged channel partner relationships to optimize channel sales? Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Jason Singh, the head of global partner marketing at Meta. Thank you for joining us. Jason, I’d love for you to tell us about yourself, your background, and your role. Jason Singh: Thank you very much for having me. So I look after partner marketing for business messaging, specifically at Meta, which is our conversational platforms around Instagram, WhatsApp, and Facebook Messenger. Being in B2B, marketing, sales, and marketing my entire life. We started in Australia and then moved over to Singapore and then New York about five years ago. What we do is three main things. We focus on ensuring that our partners have all the information that they need to be able to run their programs that they want to around business messaging. The second thing that we do is ensure that they have the right tools and materials. They’re able to grow their business. So that’s partner enablement, whereas where a lot of the Highspot focuses is within. And then lastly, it’s partner demand generation. So making sure that partners have the right investment from us, whether it’s time, dollars, et cetera, to be able to add fuel to their demand generation five. So those are three different programs that we have and where we focus a lot of our attention. SS: I’m excited to have you here, Jason, as a fellow marketing leader, and as you mentioned in your introduction, you have extensive experience across multitudes of regions, including Australia and Asia, and you really have a global perspective on how to bring the channel partner ecosystem to life? How has this diverse background shaped your approach to channel enablement? JS: The role that I have now is my first full-time role where I focused purely on partners previously being in and out of partner marketing and partners as a key audience over the past 15 years. But I took on this partner marketing leadership role officially about 24 months ago. And one of the things that I found out in that, firstly in the first 90 days, I think I met our top 35, 40% of our partners because I didn’t want to assume what they needed to know and the information they need to have and the formats that they needed to have it in and read rates of emails and, and downloads of contents. And I didn’t wanna assume. And so I spoke to a lot of them and it was super, super interesting that there were hardly any patterns. If you spoke with APAC partners, you would think you’d be able to put them into a category if you spoke with India partners similarly versus Latam, Spanish speaking Latam versus Brazil, North America… There weren’t really any regional patterns or trends. It was only when you looked at all partners globally, were you able to look at how partners operate and start compartmentalizing them into different groups, which would then give you a cohort to then cater around in terms of enablement, content, information, demand generation, et cetera. So I think one of the things that, having a diverse background where I. Help me to figure out is don’t assume in the first place, don’t assume more partners are the same. When I, when I was based in APAC, you would think Southeast Asia would be compartmentalized North Asia, so Japan, Korea, China could be compartmentalized and there we have these sub regions within the APAC region where we say, oh, okay, they operate the same, but it’s actually quite different. And so I think that really helped me coming into this global role because I was able to remove that assumption that we have these groupings, these cohorts, that because they’re based in certain regions, because they’ve got certain demographic attributes which are similar, but they’ll work the same way. And so instead of relying on those assumptions, what we did was just net new partner discovery, speaking with partners, getting, building really strong relationships with a lot of our great partners, and then figuring out what those groups are outside of. Demographic regional assumptions. SS: I love that you went in there unassuming and just really kind of learned what the partner ecosystem needed in today’s fast pace evolving environment. What would you say you were hearing are maybe some of the top challenges in channel partner sales and how are you addressing some of these challenges? JS: There is so much opportunity for the channel that they often struggle with. Prioritizing opportunities. If you look at any one of our partners, they partner with us somewhat exclusive, but many partners, partner with a number of other technology providers, and then within each technology provider there are end number of products of go-to market motions of incentives of programs. That they could be a part of. And within each of these standard operating procedures, there are processes, there are portals, there are hubs to sign into, passwords, usernames to remember. And then you’ve got the teams within these organizations that they need to make sure that they’re building relationships with the incumbent partner teams, the the senior leadership marketing teams like myself, et cetera. So it’s no surprise that when you speak to a partner that they’re often doing this. Inner calculation in their head around how important is this? Is this opportunity right now? Is this new product that we’re launching, A new program that we have is our H two market development fund, which we’ll launch in June. How important is this to me right now in the near future and in the long term? And how do I figure out what level of resources to invest? And that could be turning up to a meeting, that could be turning up to a webinar, or that could be. Injecting a couple hundred thousand dollars. That is, I would say by far, the most top of mind thing right now with our channel partners is. What is the actual opportunity with this thing that we’re being positioned with right now, and what do we need to do around this? SS: Yeah, absolutely. Kind of building on that, what do you believe are the key building blocks then for being able to foster really strong and effective partnerships with those channel sales teams? JS: I mean, I think I touched on that first point a little bit, so I’ll expand. Not assuming firstly and not doing groupings or categorization by those assumptions is super important because all of our partners operate probably a little bit differently to how we expect them to operate. The second bit is, I’ll speak my partner marketers lens specifically is learning about how these partners operate. You’ve gotta know who these partners are. You have to build relationships with partner marketers, salespeople, alliance managers. Marketing operations people within the partners. I’m very fortunate to have built a pretty strong relationship with probably about 40 or 50 people within our top 40, 50 partners in different partner groupings for our strategic partners, our tech partners, our service partners, where I’m starting to build a little bit more relationships now with our agency partners as well. And so I’m starting to get a really strong idea about how these partners operate. When I say how they operate, I’m talking about what are their incentives, what are their KPIs? What are the needles that they’re trying to move? Number two is how they actually work internally. So what are the processes? What are the procedures? What are the operating models? What are the systems? What are the tools that they use internally to help them get their work done? And lastly, it’s what are their expectations and what are their needs from us? What do they actually need right now? And that could be something as simple as one of the biggest things that we did. I think last year we’ll start rolling out more decks in Google Docs because we found that a lot of our partners wanted Google Docs because that’s how they operate and wanted the option of Google Docs as well as PowerPoint. And that subtle shift made, I don’t know, 10 partners to be able to work with our content from. Four days, two instantly because from Highspot, they could download that and ship it straight away, or just share organically within Highspot as opposed to having to download it, manipulating it, and then distribute it. And so you’ve really gotta invest the time and the effort to intentionally want to learn about your partners. It’s not a tick in the box of, oh hey, I can show my leadership that I met with 10 partners in Q1. It’s you being able to represent the partner voice. Across all of the different touch points that you have within the organization, whether that’s building content, building plans, talking with leadership. I would say once you get them out of email into a WhatsApp group or a WhatsApp chat, that’s where the real sort of connection happens, and that’s when you can start, like what I do now is when we’ve got a new piece of content, a new program that we’re building, I will take a screenshot of that and I’ll send it to about 12 different people from a different partners on WhatsApp just to get their input and they’ll respond very quickly within a couple hours globally, and they’ll start tell me what they like, what they don’t like, how it’ll work, how it won’t work, and that sort of instant feedback loop that I get with the partners have been cultivated over six months of getting to know them. So I won’t provide like three things that you need to do. I’ll provide, I’ll make it super simple with. The P zero thing that you need to do is build a relationship with your partners, really intentional, meaningful relationships with your partners and get to know them. SS: I think that’s fantastic advice. Jason, to shift gears a little bit, you developed a framework — Learn, Adopt, and Grow to keep channel partners engaged, kind of beyond the onboarding portion of coming on with Meta. Can you tell us more about this framework and what each of the phases entails? JS: Definitely. Before I took over partner marketing, we had a really strong content development arm, but we, we lacked a little bit in the structuring of our content and from a partner point of view. Some of the feedback that we had from our partners when I took on the role and start a meeting with them was, got too many assets on there. There’s there’s too much stuff. We don’t know where to start. One of the assumptions that we made internally actually right at the start was, oh, we need to split this by product type partners, want to know individually by products. And that’s when we sort of paused a little bit. ’cause that didn’t make a whole bunch of sense to me and a few of the other folks in my team. And we went to our partners and plus it didn’t specifically tell us this, it was very clear that partners had different levels of maturity. And within their teams there were different levels of maturity. So partner A may have a sales team that’s super advanced, but their marketing team hasn’t yet really been enabled on business messaging on WhatsApp Messenger or Instagram Direct. And so what we decided to test was how do we group our programs, our content, our materials that aligns with partner maturity. So we split these in, into three different cohorts of partners. Number one, they’re the partners that just kicked off, just finished onboarding, like you said, and, and they’re looking to learn. They’re looking to learn about the products, the platforms, the incentive, our programs, how we go to market. It’s a learn phase. And so we built this category of, of learn, and we started mapping almost, I think two years ago or 18 months ago, we started mapping all of our 101 content and then the second one is adopt. We notice that a lot of partners have at that stage now where they want to, they wanna kickstart some stuff. They wanna launch some programs. They wanna launch a sales program around WhatsApp. They wanna launch a campaign. They want to do internal education. I. Show globally around education, around meta business messaging, and this is all around how do they get from zero to one. And so that was around adoption or expansion where partners have finished that learn phase and they’ve decided they’ve onboarded and they’ve internally prioritized business messaging. Sort of the tier one things of the, what they wanna do. And so in here is a lot of sales materials, marketing materials, program materials to help them to get from zero to one and launching stuff. And so we do things like sales toolkits. We do things like partner ready campaigns, which are campaigns that marketing teams within our partners can give to their. Campaign team and you’ve got landing page designs. You’ve got social media kits, we provide Figma files, co-branded assets, everything that you need. Basically 80% of the stuff that you need to launch a marketing campaign or a sales campaign. And then lastly, we’ve got Grow. Grow is made up of a series of programs that have fairly high investment but are built purely to 10 XROI or ROI. And this is where we partner. We wanna make the programs available. All of our partners, but there’s pretty strict qualification, uh, or eligibility criteria to be part of one of these programs. But essentially these are programs where a partner’s already pretty successful. They know how to sell business mission. They know how to pick the concept and the product they’ve got runs on the board. They’ve got considerable pipeline or revenue already, and they’re looking at options for meta to help them grow this to 10 x, 50 x to a hundred x what they’re already doing. And so that’s grow. That’s when you’ve already mastered. The learn. You know all about the product, the platforms, the programs available to you. You’ve already started driving product adoption or portfolio adoption using our tools, and now you’ve got that. You’ve got a good run rate, but you’re wondering. How you can actually really blow this up. So that’s, that’s our growth phase. And we’ve probably got about 15 to 20% of our partners, I would say, are in there. I would say the lion’s share 50, 60%, 50% probably in that middle bucket. And we’ve got another maybe 15% right now in Learn. But as we expand our partner ecosystem and we open up our ecosystem to different types of partners. Marketplace partners, commerce partners, agencies, et cetera. We will see them starting at learn. We’ll see a lot more people or that waiting shift a little bit more to learn. And then over the course of six months to a year, we’ll see them starting through that process. SS: I love that framework because it really helps kind of guide them through their evolution and their journey with meta. So that’s amazing. And you know, on a similar note, you actually spoke at Highspot user conference last year and you had shared that relevance and timeliness are key to driving adoption with channel sales teams. How do you ensure these elements are really embedded into all of your programs? JS: It’s a hard one. Um, relevance for me focuses on, it’s a three-legged stool. Relevance is all about making sure that the CONT is, I would say firstly it’s format and it’s probably a little bit reversed from how. The majority. Think about it. I think about format, because again, knowing our partners, and this comes with knowing the partners, there are a hundred things that a partner could be doing in any given day. If they’ve decided in half an hour to focus on something related to partner enablement, what I look after and they open up a document and it’s not in the format that they need. So they’re expecting a one pager because I’ve called something intro to x. They’re expecting a one pager, but it’s an 80 page SOP that’s in Microsoft Word that, that they’ve gotta open up on their mobile device and look through it. They’re gonna close that window and they’re not gonna spend the time necessarily finding the thing that they want. They’re gonna shift their mind into focusing on something completely different. So format for me in terms of relevance is key. Making sure that when we launch something, it is in the format that it needs to be in. We have a really strong understanding about the length, the detail within that document. We have a really strong understanding in the time of the day and the mental mode that a part of the audience is gonna be. When they open up this document, are they looking for something really quick that they can share with something? Are they gonna be expecting something really detailed, which they can absorb and then distill for other teams? Are they gonna be looking for something on the go, on the way to a client meeting? And so format number one is, is big for me. And relevance the other legs, uh, of that stool would be. I would say I would include timeliness within that. It’s making sure that we are producing things within the right timeframe requirements of that audience. And so what I mean by that is often what you’ll see with teams is they launch things in phases. You’ll wanna enable a partner on a new product, and you’ll have this phased out over a 12 month period. Quite often that’s done based on the requirements of the internal team and not what the partner’s requirements actually are, and so you’ll almost enable them 20% to do what you want them to do because you’ve got other things coming in phase two, phase three, what we like to do is we like to build our phase one. We used to also launch in phases. We build our phase one point of view. But then we share that with the partners and say, hey, is this the MVP that you need? Like we think it’s these four materials. Do you actually need something else? And they’ll give us feedback. We do this formally, but we also do this informally through like our WhatsApp groups, as I mentioned before. And they’ll come back and say, hey, that ROI calculator that you’re building for phase three, we’d love that in phase one, which we’ve got some pipeline right now that we can accelerate to closure if we were have to show them a stronger ROI through some sort of tool. And what you’re building is perfect for us and so we will recalibrate internally to try and build an asset that’s in phase two, phase three into phase one. Or they’ll say, hey, we don’t actually need this narrative right now. We’ve built this PowerPoint deck already. We’ve got what we need. You can push that out for some other partners that may not be at the stage right now. So again, like having a good understanding of the partner, but also just sharing with the partner, having partners at the core of what you’re actually building in your development cycle is part important and part of and timeliness. And lastly, would be how you launch. So we talk about relevance in terms of making sure got the right format of the materials, the right details within each of the specific assets. We talk about timeliness. I’d say lastly, it’s how you actually launch something. We’ve had to get pretty creative about how we launch certain programs and just projects and and campaigns internally. The main reason being, as I mentioned before, partnered with a hundred things that they could be doing, and so you have to ask yourself, how do you cut through the noise? With those 101 things that partners have to think about every given day, and it could be soft launching, it could be launching with a smaller group of partners, building a case study around partner success, and then using that to launch to the other 80% of partners. But thinking a little bit more creatively around how you launch something so they can build internally. And understanding about how this particular thing is important to me right now is relevant to me right now. Versus the other a hundred things that got going on. SS: I love that approach and clearly it must be working because you guys have recently increased the number of partner organizations that are engaging with Highspot by 21%. I’d love for you to walk us through that journey. What strategies played AQ role in driving these results? JS: Yeah, I mean it’s, it’s kind of, we mentioned before around a format, format launch and, and timeliness. When I joined the team in this specific role, having worked with partners before in various roles and be being a partner to a lot of organizations previously as well, I understood the importance of a content management system. You know, we have typically you have partner managers that. Manage your top under know 10, 15, 20% of partners, but then you’ve got this medium tail and this long tail that you need to activate and you do that through documentation. We had a pretty good Highspot experience previously, but again, there was, there was little organization done around it. And so the first thing I kind of did was, you know, take off my, my partner marketing hat and put my partner hat on access Highspot and go. Let me do the top five to 10 things that a partner would need to do, and I had that list after chatting with the partners in my first 60, 90 days, and I noticed that almost every single one of the top 10 things that a partner needs to do was a real struggle in Highspot and not because of the tool, but because of how we had structured our Highspot experience. It wasn’t aligned to how partners want to actually use it. And so we focused in 2023. In the early part of 24, we predominantly focused on three things. We focused on content, making sure we did a pretty comprehensive content audit. I think we had about something like six and a half thousand different assets on Highspot, and so we did a complete content audit. We removed the stuff that we didn’t need that needed to be archived. That was just, I think it was, was three groups. It was remove, archive, update and keep. Something like that. A key thing for me on the next phase was on the user, the more of a visual experience. Ours was good. It was a little bit more out of the box and I feel we working with some of our internal brand teams, we could prove that to be a little bit more similar to some of the other partner experiences that our partners have. On some of the other portals that we have, just a partner portal, a partner center, our partner hub. And so we work to bring in some of those brand elements from Meta and WhatsApp and our different platforms into Highspot. We’re able to do that with one of our partners. And then the last thing we did was test, though we updated our content. I’m a big stickler for content naming and having a really strong naming taxonomy and nomenclature around how you name your content. And if you ask my team or the team that we work with, I’m always pushing the team. If there’s something, if there’s an asset that’s, that I feel is not named correctly, people aren’t gonna click on that. So what’s the point of even building that asset if it’s not named correctly? People need to be really understand what they’re getting themselves into when they click on an asset. And so we did our content audit. We update a lot of our content. We renamed almost every single asset once we had archived. A lot of the assets rebuilt the design of our complete Highspot experience. We had different groupings, different categories, and then again, we had partnered as part of this journey. So we tested this with partners and we said, hey, if we had this, what do you think? A lot of these were just workshops with partners moving certain things around saying, hey, if we put this here, does that work? We put this here, does that work? And then we launched, we soft launched, I think to about 20% of our partners, we saw some good results and then we, we had launched for everyone else. I mean, we saw an initial spike straight away when we launched because we’ve completely redesigned high spot and it’s great experience and you’re gonna get a lot of people organically come in and say, hey, I wonder what this is about. So we saw a spike in the first two weeks, but after that, that’s when we started. We saw the drop after the spike, and then we saw the gradual. And importantly for us, we wanted partners that don’t visit us at all to start visiting our Highspot experience. We wanted more people within our partners visiting Highspot as well. And so eventually over the six months, we started seeing like a really steady, nice, gradual ramp up. And then some of our other metrics, the time spent on HighSpot, the number of things that they’re downloading, number of things that they’re opening, so views, a lot of these started improving. The challenge now is that now we’re getting really strong adoption on Highspot. We’re starting to see teams wanting to upload more and more content on it because we’re starting to see the value of a lot of the foundational work that we’ve done. And so whilst we don’t, obviously we don’t gate content, but we do wanna make sure that everything that’s uploaded. Is super intentional and is aligned with the risk of enablement program that we have. So it’s a good problem to have. SS: Absolutely. That is a great problem to have. And so, aside from some traffic, and you did talk about a couple other key metrics, but I’d love to understand, how do you think about the metrics that you need in order to continue to measure and optimize your channel enablement strategy. JS: If you’re kind of first principles that, and think about why do we have Highspot experience in the first place to enable our partner ecosystem. We have a partner ecosystem within business messaging which is evolving and growing. We’re expanding to, if you say we have about 12 different types of partners in their ecosystem, we’ve got really strong activation with. Probably a quarter of them. And we’re now focusing on evolving our partner ecosystem into the rest. And so our partner marketing goals are always aligned to our partner ecosystem goals and our channel goals in general. And then with end partner marketing, our enablement goals are aligned with what our channel strategy is. And so right now what we’re focusing on is ensuring that as we expand our private ecosystem to new and different type of partners. When they’re ready for enablement, we start taking them into that learn phase of the learner grow model. That experience is really positive for them, and it’s almost a page turner type experience where they’re really excited to move into the next phase, or really excited to be shown a different asset or for another asset to be uploaded and email to them and say, hey, you think you’re really like this? And so really key for me is ensuring that whatever, whatever I’m doing, whatever my team’s doing, is aligned completely to a partner ecosystem strategy. SS: I love that. And do you have some wins that you might be able to share? What are some of the initial business results that you’ve seen on Highspot specifically? JS: Look, I don’t have the numbers off the top of my head, but there were two things that we wanted to do. We wanted more partners, more net new partners on it, so partners that spend zero time on it and we can see from our dashboards that we build, I wanted to see more partners on it. ’cause that for me was, and they’ve been enabled on a Highspot before. They’ve got access, they’ve got a license, they know how to use it. They’re just not using it. And so for me, that was a real win to start seeing Partner X that hasn’t visited Highspot in three months to start seeing them, oh, hey, we’ve got one person from Partner X now in Highspot last month, and now I’ve got two people. The average time they spend on the platform was 60 seconds. Now it’s three minutes. Now it’s six minutes. But that was a great personal win for me because that’s almost, for me, that was proving them wrong. Initially, they had probably visited it and not enjoyed the experience, and in their mind it was something that I didn’t really need. And so for me to be able to turn that around with that team and rebuild the experience of them to say, oh, it’s actually pretty good now, that was a really great win for me because that’s turning a detractor into an advocate, which is just, just a, a great personal goal to have. And the second thing is starting to see people, I suppose we’re seeing people spend more time on it. We’ve got a hypothesis around why they spend more time on it is because we’ve got less content on there. Now, I don’t know exactly how many assets, but it’s not, it’s not close to 6,000 anymore, but there’s less assets on there. So the discoverability is far better. They can find the assets that they want. When they go into the search field and they search for something, they don’t come up with 40 different assets. It’s 12, which is manageable. And so they’re spending more time within those assets. So now we see new partners using it and existing partners using it more and better. The two things that we focus on, we’re seeing those move up into the right, which is great. We wanna start looking into different sorts of measures of success. This year we are looking into, you know, again, as I mentioned with the part ecosystem, how do we launch to a new partner type? Which is new, and so we haven’t done that yet. On Highspot, we had a bunch of partners already enabled on business messaging through a different portal. Then when we adopted Highspot, we moved them to there. But we’re gonna start looking at things like sharing. We’ve recently started using digital sales rooms, which is something that we didn’t do last year, and we’re testing about five to six different things with digital sales rooms. That’s a really powerful feature. We haven’t figured out exactly where, where the superpower is for us to use digital sales rooms. But once our pilots are finished, we’ll probably have a hypothesis there. But yeah, I think the metric for us this year is we know our partner numbers are gonna still go up and into the right. It’s gonna slow down a little bit our growth, but we know we’re in the right direction. So our other measure for success is how do we deepen our partner’s experience with Highspot? We know we’ve only scratched the surface of what Highspot can do for us. So we’re looking into what are the other things that we need to do, and also importantly, how do we connect the Highspot experience with some of our other tools that we have, and starting to integrate it more into the partner experience that we have versus a standalone CMS, which a little bit it is of now, but I know that’s something we’re working on with your team. SS: I love that. Jason, last question for you, and I don’t think we could. Get away from talking about AI these days. It’s everywhere. And at the conference you were at last fall, I know you were excited about some of the AI innovation that we, we showcased there, but I’d love to hear from you, how are you starting to envision AI playing a role in further enhancing your channel partner enablement strategy moving forward? JS: I mean, the buzzword of the year, right? It’s a little bit hard right now. We’ve just finished our foundational rebuild of Highspot, and we’re at a really comfortable stage with what we’ve delivered to our partners and the operations around it, including, you know, governance. Measurement content, strategy, et cetera, like when a really good spot there. I think there are some operating models around AI that make sense for our partners to want to lean in towards. When you talk about enablement, which we’re at different stages of exploring, I think the most powerful one would be how do we get the right content? It comes down to timeliness and relevance as we spoken at the start. How do we get the right content to the right partner at the right time? And so that’s more generative content enablement, if you will. And that’s tough because you need, you need sort of metadata to support that. But I think if you were to ask our partners what’s the main thing that they would want from AI and channel enablement or partner enablement, it would be, hey, be really useful instead of me looking for the, the asset for you to actually know that I need this asset right now or group of assets. I think that would be the main thing that they would want. And I get it. So we’ll get to that stage at some point. But right now we’re, we’re definitely focused on maintaining our strong grassroots and foundations right now, and then looking at more sort of piecemeal. Additions to that. So things like digital sales rooms, things like making it easier for them to be able to share content with their end clients on the go, which is one of the ask that they’ve sent from us. And so those are the few things that we’re focused on this year. SS: I love it. Jason, thank you again so much for joining our podcast today. I truly appreciate you sharing your insights and experience. JS: Of course. It’s been great. Thanks a lot, Shawnna. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.
Is your law firm's incentive structure actually hurting your business instead of helping it? Many bonus systems are fundamentally broken—either paying out too much or making it impossible for team members to succeed. In the second part of this deep dive into incentives and bonuses, Melissa walks you through how to calculate proper baselines, set up tiered structures that protect your firm's profitability, and ensure you're not giving away too much when team members exceed expectations. If you've been struggling with incentive structures that feel unfair or unsustainable, this episode provides the roadmap to fix them once and for all—while keeping your business healthy and your team motivated. Get full show notes, transcript, and more information here: https://www.velocitywork.com/305
Lawrence and Alainta discuss the concern of a young influencer facing financial difficulties after pursuing multiple business ventures. Alainta and Larence analyze her story, noting that she started several risky businesses during the pandemic, including Turo (car rentals) and Airbnb rentals. They discuss her bankruptcy filing, legal issues, and a recent attempt to rent a luxury apartment despite her financial troubles. The story is a cautionary tale about the dangers of over-optimism and lack of financial literacy in business.Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez give their take on current events relating to your personal finances and wealth mindset. Features in the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are the first generation, which means they didn't come from wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them since the opportunity is abundant and Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
"Left Unread: It's a Win-Win": Pastor Billy Philips 4.13.25
Education and Business - Janice Cook | Teacher Business Support Provider
Jake Lawrence is off to Hot Start in his Rookie Season of the MLF Bass Pro Tour, we will see what kind of juice we can get from Jake with live Q&A. Plus some bonus insight into the newly released Dobyns Rods!eBay Auctions for St Jude - https://ebay.us/fL9xCESt Jude Fundraising Page - https://bit.ly/HBSJDaneLearn about Supreme Lending Dream Team - https://bit.ly/DreamBigHBHellaBass LIVE now BOOSTED by Power House Lithium - https://bit.ly/HB-PHL—————————————————————————▼ SAVE MONEY & SUPPORT HELLABASS ▼Get 15% off at ARSENAL Fishing w/ code: HELLABASS15 - http://bit.ly/ArsenalShopGet 15% off at OMNIA Fishing w/ code: OMHB9SSK2 - https://omnia.direct/HBOmnia——————————————************************** #HellaBass #BassFishing #PodcastDisclaimer: Some of the links in this description are affiliate links. If you make a purchase through these links you'll help support this bass fishing channel at no additional cost to you. Win/Win! Thanks
Struggling with miscommunication in your marriage? Wishing that you could work more closely with your spouse and create harmony in your home? In this honest and insightful episode, Chris and Richelle Alessi dive into building a stronger, more aligned relationship by focusing on teamwork and communication. By embracing the concept of being a team, they discuss the power of meeting on the "same page" rather than forcing the other to align with their view.Through entertaining anecdotes and real-life examples, Chris and Richelle highlight the significance of intentional conversations and creating a 'game plan' for everyday life. You'll get heartfelt advice about believing the best about your spouse, maintaining team dynamics, and nurturing your marriage as a true gift from God. Unlock the winning strategy for your marriage with these invaluable insights!Support the showJoin our Podience Textline! You can connect with us via text to ask questions and get updates! Text FAMILY to 302-524-0800 Get our TFB Newsletter Join our TFB Newsletter and we'll send you a powerful FREE guide that will help you strengthen your family's values! Click HERE to get your guide Support the Family Business Follow Us on Instagram and Facebook Subscribe on YouTube Leave a review Listen to the Alessi sisters' daily devotional podcast My Morning Devotional
Mike and Charlie recapped LSU's 5-3 victory over Nicholls to improve their record to 10-0 in midweek matchups. The guys reviewed the Pelicans' odds to end up with the fourth-worst record ahead of the 2025 NBA Draft lottery. Saints legend Deuce McAllister joined Sports Talk to preview the 2025 NFL Draft. Deuce said he wouldn't use the Saints' ninth overall pick on Boise State running back Ashton Jeanty. In his daily "Scouting Notebook" segment, Mike broke down the best running back prospects in the 2025 NFL Draft.
Want Community and Support in a Healthy and Safe Environment? Check-out the SHINE Community at https://mentalhealthforchristianwomen.com/page/my-page. In today's episode, Michelle shares some uncomfortable situations she encountered as a student working her way through college as a hostess at a hospital coffee shop and what she learned about communication and conflict resolution as a result. You'll hear 4 Tips with examples to make them more relatable in real life situations: 1) Acknowledge the Other's Message 2) Speak the Same Language 3) Share Your Perspective and Needs 4) Try for the Win-Win or at Least the Both/And
In this episode, Lawrence and Alainta explore the economic challenges posed by the President's recent tariff decisions and how they ripple through the global economy. The conversation focuses on the intricate "plumbing" of the stock market, exploring how tariffs disrupt international trade and the mechanisms that allow financial markets to function smoothly. We also explore the psychological and economic effects on investors and market volatility, examining how markets react to real-time policy changes and geopolitical tension.Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez give their take on current events relating to your personal finances and wealth mindset. Features in the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are the first generation, which means they didn't come from wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them since the opportunity is abundant and Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
(00:00) Zolak & Bertrand start the third hour by questioning whether Chaim Bloom is upset watching the way Craig Breslow has been allowed to spend. (10:50) We touch on why the Garrett Crochet extension is a win-win for both sides. (21:10) The crew goes back and forth on Ale Bregman potentially using the “torpedo bat.” (32:18) We finish the hour with more thoughts on the “torpedo bat” and what it means for baseball.