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In this episode, Lawrence and Alainta dive into the often difficult yet essential conversations around aging parents and planning for a healthy, fulfilling retirement. We discuss Alainta's TikTok video on supporting aging loved ones, addressing financial and emotional concerns, and preparing both parents and their children for the changes that lie ahead. We discuss how to create a roadmap for a smoother transition, ensuring peace of mind and well-being for everyone involved. Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez share their perspectives on current events that impact your personal finances and wealth mindset. In the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are first-generation, meaning they didn't inherit wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them, since the opportunity is abundant and a Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
Tune in to this week's episode as Jamie welcomes colleague and Equity Solutions Executive, Mark Flock, back to the show to explore how associates and owners can build mutually beneficial partnerships that go far beyond a traditional paycheck. As the dental industry evolves, equity opportunities are becoming a powerful tool for retaining talent, fueling growth, and creating long-term value for both associates and owners. Be sure to listen to the full show to catch a compelling story around how empowering doctors through ownership can launch production that's a winning scenario for all! Find the ADA's updated U.S. Dentist Workforce Report here. [August 2025]
Following the launch of a new report by Brookings' Africa Growth Initiative, host Landry Signé sits down with AGI scholars Ede Ijjasz-Vásquez and Vera Songwe to discuss how U.S. investments in mining can transform African economies while diversifying American access to much needed critical minerals. Show notes and transcript Foresight Africa podcast is part of the Brookings Podcast Network. Subscribe and listen on Apple, Spotify, Afripods, and wherever you listen to podcasts. Send feedback email to podcasts@brookings.edu.
تواصل معانا وشاركنا افكاركفي هذه الحلقة نستضيف محمد زين رئيس مجلس الإدارة والعضو المنتدب لشركة الأمل الشريف، للحديث عن عالم المبيعات والتفاوض وإدارة التغيير من منظور الخبرة العملية والقيادة الاستراتيجية، هذا اللقاء يعتبر جلسة فكرية معمقة تضع بين يديك فلسفة المبيعات الحديثة وأدواتها التي تصنع الفارق بين الشركات التقليدية والمؤسسات القائدة في السوق.والحديث عن أسرار بناء شبكة علاقات قوية مع العملاء، وفن الانتقال من مرحلة العرض إلى مرحلة الإقناع الفعال، وكيفية تطبيق استراتيجية الـ Win-Win بوصفها أساسًا للصفقات المستدامة كما يوضح بعمق العلاقة التكاملية بين المبيعات والتسويق، وأثرها في تشكيل صورة الشركة في أذهان العملاء، ويقدم نظرة مختلفة على “بيزنس سيكولوجي” وأهمية إدراك السلوك الإنساني في قيادة المؤسسات، والعديد من الدروس المستفادة مثل:
In this solo episode, Lawrence unpacks how media narratives shape public perception of Black unemployment. He explores the importance of media literacy in distinguishing fact from stereotype, examining how coverage influences policy, opportunities, and community empowerment.Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez share their perspectives on current events that impact your personal finances and wealth mindset. In the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are first-generation, meaning they didn't inherit wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them, since the opportunity is abundant and a Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
On this episode of #TheGlobalExchange, Colin Robertson sits down with Charles Parton on Chinese leadership, threat assessments and the relationships China has with North America. // Participants' bios Charles Parton is James Cook Associate Fellow in Indo-Pacific Geopolitics at the Council on Geostrategy and a senior associate fellow at the Royal United Services Institute (RUSI). // Host bio: Colin Robertson is a former diplomat and Senior Advisor to the Canadian Global Affairs Institute. // Reading Recommendations: - "The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice" by Ken Wilcox // Music Credit: Drew Phillips | Producer: Jordyn Carroll // Recording Date: September 24, 2025 Release date: September 29, 2025
Gustaph, Xavier en Chaima ergeren zich aan ingewikkelde wachtwoorden en overdreven online afdingen. Gelukkig bestaat er zoiets als een wachtwoordmanager: zo hoef je niet telkens opnieuw je wachtwoord in te geven. Trouwens, wachtwoorden en tweestapsverificatie zijn er om jou te beschermen. En als je toch graag afdingt op tweedehandssites, waarom ga je dan niet eens naar de rommelmarkt? Axel Daeseleire geeft tips om daar echt iets op de kop te tikken. Weten, dat is relativeren, en da's een WinWin.
Featured playlist: The Church (That Meets in My Home) — https://www.youtube.com/playlist?list=PL5Yobt1jZDd9Zzn8Ufa-BNciyYv04Cl6mMy books:Exalted: Putting Jesus in His Place — https://www.amazon.com/Exalted-Putting-Jesus-His-Place/dp/0985118709/ref=tmm_pap_title_0God's Design for Marriage (Married Edition) — https://www.amazon.com/Gods-Design-Marriage-Married-Amazing/dp/0998786306/ref=sr_1_4?s=books&ie=UTF8&qid=1493422125&sr=1-4&keywords=god%27s+design+for+marriageGod's Design for Marriage (Pre-married Edition) — https://www.amazon.com/Gods-Design-Marriage-What-Before/dp/0985118725/ref=cm_cr_pr_product_topSupport us - become a CTC Partner: https://crosstocrown.org/partners/crosstocrown.org@DougGoodin
NEWS WEAKLY 180 – 27th September, 2025Hi everyone, This year marks my twenty years in comedy, and to celebrate I'm doing a one-off, one-time-only anniversary comedy show called:You'd Think After 20 Years I'd Be Better At This13th November, 6:30pmComedy Republic Theatre, MelbourneIt's twenty years of stand-up crammed into one night—a greatest hits, a worst-of, and some brand new material, all about surviving two decades of comedy, hecklers, pandemics, marriages, divorces, and jokes that should have stayed in the notebook.Tickets are just $25. But if you're a member at patreon.com/samishah, you'll get a special discount code, plus that smug glow of knowing you're keeping this podcast alive and healthy!So, if you want cheaper tickets and better karma, sign up to Patreon. Otherwise, grab your tickets now, because once this show's done, it's done.TOP STORIES OF THE WEEKUN Turns 80, Still Doesn't Look a Day Over Irrelevant!Pakistan Offers Saudi Arabia a Bomb Shelter, with Actual Bombs!Andrew Hastie Says Cut Immigration or the Liberals Die, Which Honestly Sounds Like a Win-Win!All that, and just a little bit more, on NEWS WEAKLY!QUOTE OF THE WEEK“Optus is the only telco where ‘Can you hear me now?' is a philosophical question.”SUPPORT THE SHOWKeep News Weakly independent and ad-free by joining Patreon: patreon.com/samishahSami Shah is a multi-award-winning comedian, writer, journalist, and broadcaster.For more: http://thesamishah.comTheme music 'Historic Anticipation' by Paul MottramThis podcast is written, hosted, and produced by Sami Shah. Hosted on Acast. See acast.com/privacy for more information.
Dina Belon, President of Staypineapple, returns for a conversation with our guest experience correspondent, Danica Smith, to share how she would approach the first 30 days of leading a new hotel. Instead of relying on a pre-set formula, Dina explains why she treats the city itself like a resort -- drawing on local culture, parks, and other businesses as amenities that elevate the guest experience. She also shares how engaging associates unlocks creative ideas and how win–win community partnerships can drive both guest satisfaction and local impact. A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
According to research from Gartner, buyer uncertainty leads to a 30% reduction in a buyer's ability to make a purchase decision at all. So, how can you create a buying experience that builds confidence, drives engagement, and ultimately improves win rates? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Annabel Hosking, Global Sales Enablement Manager at LexiNexis Risk Solutions. Thank you so much for joining us, Annabel. Just to kick us off, I’d love if you could tell us a little bit about yourself, your background, and your role. Annabel Hosking: Hi everyone. I currently work as a global sales network manager at LexisNexis Risk Solutions within the data services brand, so I’m very fortunate to work across. Four different brands that will work within the data space. And within my role, I lead the sales enablement team. We’re a global team. We’re a small team, small but mighty, and we work across methodology enablement. So all about our sales methodology, how we go to market, how our customers. Experiences. And I also work across all of our onboarding as well as all of our tech stack as well. So my role is really varied. I’m very lucky I get to work with some really great people across the world. And yeah, it was never a dull moment, I’ll say. RR: Isn’t that always the case? Small scrappy teams. Wearing a lot of hats and it’s always exciting. We’re super excited to have you here because I know you have experience spanning a lot of core parts of enablement, so I think there’s a lot to dig into there. Could you walk us through, because I think everybody’s story is different, maybe your professional journey and then how that background led you to enablement, and then how it’s kind of shaped your approach to enablement today. AH: Absolutely. I have what I like to think of as, and it comes from a podcast I’ve been listening to recently, it’s called Squiggly Careers, and I feel like my career was like a very squiggly career of how I ended up in enablement, because I did not at school think, oh, I’m gonna become a. Sales enabler whatsoever. But my background is very much actually in content management and platform management and communication. And how I moved into enablement was I was actually hired in my current company and one of the brands, the beginning of the pandemic. To essentially deliver enablement content. So I worked on delivery of content, content management, delivery of our Highspot system as well. And that was how I started to move into the enablement realm. And I will say it was completely unknown to me originally. I. Wasn’t even clear that I was doing sales enablement per se, but at least a good 18 months in my role here. I thought I was just delivering content and it wasn’t until working with vendors like Highspot where. That term enablement started to come out and it started to change, I suppose, how I delivered my content and it’s really come into its own where now I’m very fortunate where I’m have on my team who does phenomenal content and through my experience. It’s really understanding who my audience is, understanding how they like to consume their enablement, but also how can we consistently stay, um, ahead of what the trends are and how people like to change, how they like to consume, what they’re seeing A meeting was held by our team on Monday with the client team for the Zephyr project to review the status of the forthcoming Q3 launch campaign. The campaign, originally built as a omnichannel activation across CTV, paid social and programmatic display, is now subject to substantial midstream revisions—following newly surfaced client directives. The feedback introduce a material shift in strategic framing under a compressed delivery window. There will be a pivot as Zephyr deprioritizing the performance-tracking narrative to favor of a broader “everyday wellness and inclusivity” story which will require an immidiate reframe of our messaging, architecture and associated visuals. To addressed the revised scope, I've assigned immediate follow-ups actions across the team. Visual art will lead conversations with post-production around stock content intergration. Ad sales will recalibrating the media plan in light of the repositioned messaging and will coordinate with DSPs to avoid penalties related on insertion order delays. Copy desk is to be tasked with stripping all unsubstantiated medical claims from copy, implementing the new CTA and managing a parallel review with legal. We conduct a daily internal stand-up each morning through end of week to identify blockers. The next client check-in is scheduled for July 3rd, where we preview asset revisions and confirm compliance milestones. Final go/no-go is slated for July 7th at 17:00 PDT. We are proceeding with all mitigations in parallel, and escalated any dependency delays as they surface. day to day, because that has vastly changed as well in the last six years. So. Thankfully my background and being adaptable, working globally, working with a lot of different people has really helped shape that. Because you know, I always say if there’s one thing, so my career of, you know, working in content management and working with platforms, working in technology. It has really shaped who I am today because it’s all really embedded in those user Jo Journeys user stories, and that translates into what I hope is a good enablement experience. RR: Well, amazing. I love the phrase squiggly career. I think I am certainly going to have to steal that one, and I think it’s such a good way to describe how so many folks end up at enablement. You start in one place and you bring all of that knowledge that you acquire in that early discipline. Into enablement programming that’s more effective for it. And thinking about, you know, your background in content management and creating content and all of that fun stuff, I’d be curious to know how they kind of come together. So you recently spoke at Spark EA and highlighted the importance of the buying experience, so. What are you seeing as some of those biggest challenges in engaging today’s buyers and how are you addressing them? Maybe through content, maybe through enablement? What does that look like to you? AH: I mean, I think the buying experience today in 2025 is unlike anything we have seen. Ever. It is a completely different world for both salespeople and for buyers as well. And what I’m seeing is, you know, buyers are not only overwhelmed with information, they’re also inundated with it. There is so much content out there for a buyer to consume and not just through their sales individual. This is content that they can easily go and either get themselves or with things like AI and Copilot, they can have. Harness and surface to them. So that makes the role of the seller that much harder because we don’t always know what the buyer is viewing and whether it’s of value to them, and that means that their time, the buyer’s time is so precious. We are seeing that, you know, buyers, and I mentioned this when I was at Spark, there are so many people now involved in the buying decision. We’ve moved, I think it was from about three people a few years ago. We’re now at. Six to 10 people. And if you think about it, those are all new personas that sellers have to understand, have to get to know, potentially map out, connect with. And what’s really unfortunate is we’re also seeing that for a lot of sellers, our buyers are actually taking. Long to make a decision that they kind of get to a point of no decision. We’re at this decision fatigue. We’re a information fatigue, we’re a decision fatigue. And I think on the whole, our buyers are they tired. And I can talk as a buyer, myself as a customer, it’s really exhausting. And so what we try to encourage where I am in data services is sales have to differentiate themselves. If you wanna get in front of buyers nowadays, you have to think what are you bringing to the table that’s different from them? That’s a unique experience, that’s an experience that makes ’em feel important, makes ’em feel, listened to, makes them feel like they really can understand why we are doing business together. And that starts in how we as enablement get that content to our salespeople. If we are not able to identify the value that we are bringing as brands into that conversation, it becomes really hard for sales to know how to articulate that to the buyers as well. And so. As enablement, we are that bridge between the, a lot of other functions and the sales teams and the commercial teams of making sure that value identification is really clear. So by the time it reaches the buyer, they absolutely know why they’re having that conversation. They absolutely know what the value of that conversation is going to be. And that really does start with how are you getting that information into the hands of your salespeople? How are you making that content? Really accessible, really palatable as well. I think traditional enablement, we defer to a lot of very wordy, very long documents, which from experience, no salesperson really wants to read or look at or go through. So just as we’re seeing the buyers experience evolve, the enablement experience has to evolve as well in order to stay ahead of that and to give them the best experience to our salespeople. RR: I think you’re absolutely right on all of that. It is only getting more difficult, and as things change externally, you need to adapt internally. And so kind of thinking about how you’re making that change, and to your point, how you’re distributing materials in a way that is usable and usable for a sales audience that maybe isn’t gonna read 10 pages of written content. What would you say then is kind of the unique value for an enablement platform when it comes to helping sellers? Create and deliver these impactful and differentiated buying experiences that you’re looking for? AH: Oh, huge value, absolutely huge value. The power of enablement comes in the ability to be able to streamline that messaging. But in order to do so, we do need a channel to do that, you know, and that can’t exist. In ad hoc documents that you just hold on someone’s computer. Our journey with Highspot started many, many years ago. I think it was about sort five or six years ago, very early days for Highspot even themselves. And we set out with a mission statement, which was that Highspot would be a single source of truth holding up UpToDate relevant sales content. And I am happy to say that five years later we still maintain that mission statement. The platform has got bigger. There’s more people, there’s more content, as I’m sure you can imagine, but we have stuck to our statement that it is a single source of truth. It is up to date, it is valid information that sales are getting, but that all comes from having a channel with a witch to push that through to the sales audience. It just makes your role as an enabler that much easier, you know, day to day. As you know, we spoke about at the top of the call is no one day looks the same for enablement. It will always be different. There’ll be different priorities. There’ll be different go to market, there’ll be different initiatives. But if you know that at least you have somewhere that you can reliably put information in front of sales and then see how it’s being used, how it’s being impacted, how the seller is using it, how the buyer’s consuming it. Your role as enablement starts to become just a little bit easier. And so I would say for anyone who’s within the enablement sphere and looking at their tech stack, having a solid CMS is really gonna be a, a strong cornerstone of that. RR: I love the perspective on an enablement platform as kind of a source of consistency. Almost everything is changing. Your day in enablement is different. Buyers are behaving differently. Reps need to do different things to engage ’em, but at least you have one place that is reliable. But I will say, I know that. Strong buying experiences aren’t necessarily contingent just on technology. They also require a lot of hard work internally. And as one of the things that you, I’ve seen you mention on LinkedIn is that a core foundation of LexisNexis Risk Solution Services is ensuring that customers really recognize the value that you provide. And that kind of starts internally. With sales and leadership alignment. So I’m curious, how are you aligning those internal stakeholders so that way your teams are set up for success when they’re shaping those buyer experiences externally AH: with immense difficulty, I’ll say, and I think any enabler that sits here and says that it’s an easy job is lying through their team. It is, I think, one of the hardest, the hardest roles. Of enablement is getting everybody aligned, getting everyone to agree, and especially I work, as I say, across a lot of businesses. You know, I have four MDs, I have four heads of sales, I have a lot of sales leadership and a lot of sellers, and I’m sure that’s the case for a lot of people working in large enterprise organizations, stakeholders. Can be difficult to align, especially when you have a lot of different priorities and a lot going on. But what I would say is, is really identify what is the core value that you as a company or you as a business, as a brand can all agree on. Our MD has this thing, he says that all of our kickoffs, which is, you know, value is not on the lips of the seller, but is in the eyes of the customer. And that mission statement as it were. Has sort of brought all the stakeholders together to agree that even if there’s misalignment or disagreement on how we do things, we can all agree that we want to give the best experience for our customer and the best value to our customer. And so for enablement, it’s then saying, okay, so we have this mission statement, we have this belief that we want to be customer centric. We want to be value focused. What does that actually mean? For each internal stakeholder, what’s important for them? What are the metrics that they’re looking at day to day, month to month, quarter to quarter, and how is what we are doing with an enablement? How is it actually starting to impact that? Where is their focus? What are they going after? And the only way you are really gonna get those answers is by talking to your stakeholders. If you’re an enablement and you’re not a people person, it’s probably gonna be quite a tough job because a lot of our job is just talking. It’s talking with people, talking, you know, at people, sometimes listening to people, taking in information. I would say spend time with your stakeholders. You are there to listen first and foremost. You can’t solve every single problem that they come up with, and you shouldn’t try to. But if you can really understand what their world looks like and what’s really important to them, and what are the behaviors, what are the metrics that are gonna move the dial for your stakeholders? You’ll eventually start to map out, which is what we did. But actually a lot of them start to align. And even though they might be saying different things, the reality is that for a lot of sales leadership, they want similar things. You know, they want to have better pipeline hygiene, they wanna have higher wind rate. They wanna see, you know, large opportunity amounts more in the qualifying, the identify stage, that early sales stages, they wanna increase, you know, the ramping of new starters. We start to get these similar uniform metrics and so then we as enablement can start to work that into our strategy. Although we as enablement can really start to build what we are working on to align with our internal stakeholders and start to deliver for them. RR: I really appreciate that you had some really tactical and helpful tips in there, but also that you led with, this is not easy. That’s the big part, is there’s so many kind of lofty initiatives that you are like, how do I even tackle this? And it sounds so overwhelming. So I appreciate the acknowledgement there. Kind of wanna shift gears a little bit maybe towards some of the capabilities that you’re using and finding some success with. So one of the things that we’ve heard is that digital rooms have been a lever for kind of creating those differentiated buying experiences. So what are some of your best practices for creating effective digital rooms and then maybe getting your teams to leverage them. AH: Mm, absolutely. We have a brand who is using digital rooms really fantastically, and they’re teaching our other brands how they’ve used them. So, you know, I, I wholeheartedly agree they can make such a difference in the buying experience and if you’re not using them, you should a hundred percent be looking into where you can use them. So I would say when you are looking to start with a digital room is really understand. Why are you doing this? Like what’s the purpose of actually taking the time and the effort to work probably with your product marketing team or with your marketing teams as a whole to put together something that looks really professional. Looks on brand, but is also really easy for sales to go in and start to customize. I would recommend not having sales do it fully themselves. They have very busy day jobs, and I think if you’re gonna say to any sales person, okay, over to you to go and create this, you might run. Some adoption issues, however, working, you know, this is where your cross-functional working really becomes essential, is working with the individuals who can make good content, who can deliver good, uh, visuals, good framework for the salespeople to literally just be able to, within their sales cycle, adopt this, lift it, and send it to the customer. Because then we start to see, okay, where are we actually starting seeing the customer impact? Has it changed how the customer engages with the content? Are they revisiting? And so what we’ve seen is we’re actually looking at, you know, we see a much higher engagement rate when we have the customers viewing content through a digital room as opposed to simply. Static content, and we can see that obviously with the Highspot metrics, which you know, are a real gold dust when it comes to that. We can also see that, you know, we have repeat visits, so something that we wanted to drive was customers coming back and revisiting the content rather than just clicking in, seeing it once and then never viewing it again, was actually having that revisit of them continually coming back to their individual microsite, if you will. You know, we spoken a lot about a differentiated. Differentiated buying experience. And that can be challenging for salespeople because unless you are fortunate enough to only have you know four or five accounts, the likelihood is your book of business is probably quite vast. And so the expectation that you are consistently offering a differentiated variance for every single customer is just not sustainable. And so using these digital rooms, you are able to. Have, you know, a differentiated experience that is scalable. That it makes a buyer feel like it’s a really individualized experience when the reality is for sales, it’s probably quite an easy thing for them to put together, but it does take some uplift front end with your other teams and your cross departmental functions. RR: Yeah. I wanna double click it as something you said there, which was, if you’re asking reps to build it themselves, you’re probably not gonna see much in the way of adoption. I, I kind of wanna. Speak about that idea of what you can do to drive adoption more broadly. Because looking at the data, you’ve achieved a really impressive 82% recurring usage rate in Highspot. So in addition to that kind of approach to digital rooms, how are you driving adoption more broadly across your revenue teams, whether that’s internal reps, partners, whomever, what are you thinking about that’s helping you? Get people in the platform and keep them there. AH: Yeah. That’s been, you know, a metric we’re very proud of. And it’s been something where, you know, going back to what I said earlier, which is Highspot was set out to be the single source of truth. As soon as we turned on Highspot, for lack of a better word, we pretty much turned off every single other site. So there was nowhere else. For sales to go to get this information apart from this one platform. And I’ve seen this done various ways. I’ve seen people where they have, you know, duplicates and, oh, we’re doing a slow migration. We’re gonna keep SharePoint for a while, and then we’ll have Highspot as well. And you know, there’s no right answer to this, but ultimately, if you are looking to put out a message that this is your single source of truth, this is where you need to go to speak to sales. Our adoption has come because we really drove that and we continue to drive that. If you want content in front of sales, if you want success stories in front of sales, whatever it might be, it has to live in Highspot because there just simply isn’t anywhere else to go. And this is for a couple of reasons. The main one being that, you know, the actual management of the content is far easier. And if you think about the trickle down effect, the user needs the best experience possible. And so if they have all of this disjointed experience of going to multiple places to find multiple pieces of content that look different, that sound different, they’re not getting the best experience and they’re probably not gonna come back to Highspot. So for us, it’s really making sure I’m maintaining. The consistency in the user experience, and that comes from feedback as well. So we will regularly have feedback forums with our salespeople, with our sales leadership, and we’re very open within our team to hearing, listen, this is actually getting quite complicated to navigate. I dunno how to find content. And so then we as a team, as an enablement team, go, okay, what do we need to do to make it easier? How do we start to surface more content directly in front of our users? Because if they’re not having a good experience, then we are not doing our role as enablement. And you know, you don’t have to, if you do have a large sales team, you don’t have to have that verbatim feedback. You can use things like the search reports in Highspot to see, you know, what are people searching, what are the terms they’re looking for and the pieces of content, how can you start to surface that in front of them in a much easier way? Putting it on the homepage, putting it into their specific areas, really thinking about how you. Manage, maintain and govern that content to give your users a really solid experience. And that’s what we’ve done and it’s reflected, as I say, in the adoption and in the revisit rates as well. RR: I really like that you called out that search results report because I think that’s such a great way to kind of get a pulse on your people without having to go dig around and have a bunch of conversations. So thinking in addition to that, how do you leverage data and insights in the platform to help you inform and improve the programs you’re leading? AH: Yeah, absolutely. I mean, I have actually had to learn to, I suppose, step away from data slightly. Um, so that’s been feedback I’ve had as I’ve moved more into a, I suppose a leadership role is actually the data can’t always tell the whole story, although my heart and enablement goes, yes, it can, it can. But yeah, the. The, the scorecards that we have in high spots. So really for us, you know, looking at things like that play scorecard, we deliver a lot of sales plays. They’re the best way to get our enablement in front of people. They’re enjoyed and they’re liked by sales. But I can see very clearly what is the percentage of my audience that is viewing this play? How long are they spending? You know, what are the outcomes of the, you know, the business impact? At what point in the sales cycle as well? If there’s external content in there, for example, the marketing collateral, are they deploying this collateral and is it actually having any impact on the customer? Those sorts of insights. You just do not get anywhere else within any other content platform that we have. And so when it’s come to say, onboarding our marketing team or our product team into contributing content, being able to give them this insight helps them understand that the work they’re doing on building the content, maintaining the content is actually worth something because we can directly see the correlation with business outcome, which has always been one of our biggest challenges. Beyond that, our company does a lot with actually pulling the data out of Highspot. So we make use of the Highspot data lake, and we’ve actually pulled that into our own BI platform where we’ve started to look at things around, you know, how many channels and how much activity per opportunity are we seeing within sales. Something at the moment that we’d really drive on. Going back to that differentiated experience for the buyer is looking at a multi-channel approach when it comes to how we prospect and how we outreach. And that really started from using information that came from Highspot, looking at information that comes from Salesforce and going, okay, how many channels do people currently use when they’re outreaching? We’re only maybe seeing a couple, you know, one or two channels. But we know in today’s buying world that it’s gonna take between six to eight. Channels to get through to a buyer and to actually have a meeting. So what can we do to start to move the dial and start to build our programs across driving that? And so that’s how we use data and enablement is actually saying, what are we seeing today? What are the outcomes we want to see in the next quarter? What do we need to do in order to get there? There’s always a lot of talk on LinkedIn. I always see it about, you know, you need to be data driven and enablement. If you’re not offering insight, if you’re not offering analytics, you’re not doing your job. And that can be kind of hard to hear when actually, I think there’s almost too much data sometimes, and it can be quite complicated to understand. And this is why I, I personally really like how it is viewed in Highspot because the scorecards make it very accessible, very easy to consume, but also it doesn’t matter whether you’re an enabler, a seller, or a senior leader, you can be presented a scorecard and you can very quickly see what you need to get out of that and what your conclusions you’re drawing from it. RR: Yeah, I think it’s that. The difficulty of democratizing data into meaningful, actionable insights is sometimes impossible. You have so much at your disposal, and so making it useful is sometimes a challenge, so I love hearing that. You’re finding a way to use it well and inform your programs well. So we’ve heard a little bit about engaging buyers driving adoption. Tracking your impact and seeing how it’s kind of helping you do the things that you need to. So just one last question for you to close this out. For other enablement leaders looking to improve the buyer experience in today’s very digital first world, what is the biggest advice you would give ’em? AH: Oh, that’s a great question. I would say if you are in a position where you’re fortunate enough to be the buyer, think about how you want to experience that life cycle. You know, as someone who is a buyer day to day, as well as an enabler. You know, I always ask myself through, when we do our methodology onboarding, I will go and speak to the sales people about actually what it’s like from a buyer’s experience today, and that really helps. Give them that insight into what is sometimes a little bit of an elusive world that we know the buyer’s world, the buyer’s experience. So I would say for other enablers is how do you like to speak to your vendors? How often you know, what makes them stand out? What makes them noisy in your inbox, you know? When do you get those emails or outreach that you think, wow, I really wanna continue a conversation with that person. What did that person do? How can you bring that into your go to market? How can you bring that into your sales team if you’re an enabler who is perhaps not in the buying cycle? I would say. Spend time with your salespeople, really understanding the customer experience, and there are many ways that we can do this. Nowadays with technology, obviously everybody’s got call recording software, so we have a lot of our sales calls recorded. If you as an enabler are not digging in and really understanding what’s happening in those customer conversations, it’s going to be harder for yourself to be able to really get into the world of salespeople. So I would say, you know, you really need to experience. What the customer is going through. And that can be simply by having a look at those calls. Where were they successful? Where was there a positive outcome? Where did the buyer enjoy it? But then also where did the buyer sometimes mention things that were pains to them or where they would like to see improvements? What were the questions? That is where we really need our enablers to be on the front foot of really digging into the customer experience and almost spend as much time as you know with your customers, as you do with your salespeople, to really get that insight. RR: I think that’s fantastic advice to close on, is to put yourself in the buyer’s shoes, understand what they’re going through, and know for yourself what good looks like to you and drive that in your own business. So thank you again, Anabel. This has been a wonderful conversation full of all sorts of good insights that I really can’t wait to share with our community. I appreciate you joining us so much. AH: Thank you so much. Thank you so much for having me as well. Fantastic questions. RR: Amazing. Well, to our listeners, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement successful Highspot.
In this conversation, Emma Harding discusses the importance of aligning social media presence with live performance skills for musicians. She shares five essential tips for creating a memorable stage show, emphasizing preparation, audience engagement, and the need for confidence and leadership on stage. The conversation highlights the significance of creating a dynamic setlist and leaving the audience wanting more, ultimately aiming to enhance the overall performance experience.TakeawaysIt's crucial to match your social media skills with your stage presence.Preparation is key; know your songs inside and out.Engage your audience by taking them on a transformative journey.Confidence on stage comes from competence and preparation.Be a leader on stage; your audience will follow your energy.Use the entire stage space to enhance your performance.Create a dynamic setlist that considers the audience's reactions.Leave the audience wanting more at the end of your show.Avoid lengthy thank you speeches; keep it concise.Always strive to make your performances more memorable and fun.Please reach out if you have any requests for topics or training sessions and be sure to check out the free trial of Rockit's Voice Coaching Club over on Patreon.Your membership supports the growth of this podcast and the development of your vocal skills too! Win Win!To learn about private coaching or to join one of my retreats, visit the website! www.rockitvocalstudios.comFeel free to check out the line of amazing Vocalzone Products HERE.Be sure to follow @rockitvocalstudios on social for more tips and to keep up to date with all the latest info.Join the mailing list for offers, and updates as well as exclusive info. Stay connected for updates, promotions and be the first to know about special events by joining my mailing list! No spam, just valuable singing tips and studio updates!
In this episode, I share the importance of consistent vocal training and preparation for singers. I'll give you five essential tips to show up for your voice, including warming up like an athlete, staying hydrated, and building confidence through competence. I also discuss the significance of having a supportive community and managing time effectively to balance training and performance. The episode serves as a motivational guide for singers at all levels to take their vocal practice seriously and care for their instrument.If you are interested in a one on one session with me, visit the website to learn more and book a session, to make sure you are getting the most from your vocal training! https://www.rockitvocalstudios.com/ TakeawaysTraining consistently is crucial for vocal success.Hydration is essential for maintaining vocal health.Competence in singing builds confidence on stage.Warm up and cool down like an athlete.Practice specific notes and phrases to improve performance.Surround yourself with supportive people in your music journey.Time management is key for busy singers.Be kind to yourself during the training process.Know your instrument and how it works.Make vocal training a priority, regardless of your level.Chapters00:00 Introduction: The Importance of Vocal Training02:11 Five Tips to Show Up for Your Voice10:57 Recap and Final Thoughts on Vocal CarePlease reach out if you have any requests for topics or training sessions and be sure to check out the free trial of Rockit's Voice Coaching Club over on Patreon.Your membership supports the growth of this podcast and the development of your vocal skills too! Win Win! To learn about private coaching or to join one of my retreats, visit the website! www.rockitvocalstudios.comBe sure to follow @rockitvocalstudios on social for more tips and to keep up to date with all the latest info.Join the mailing list for offers, and updates as well as exclusive info. Stay connected for updates, promotions and be the first to know about special events by joining my mailing list! No spam, just valuable singing tips and studio updates!
In this session, Emma Harding discusses how to create the perfect vocal training session, emphasizing the importance of warm-ups, breaking down songs, and finding one's unique vocal tone. She shares techniques for building strength and stamina while ensuring that singing remains a joyful experience. Emma encourages singers to reach out for help and highlights the significance of vocal health throughout the training process.TakeawaysIt's essential to check in with your voice before training.Warm-ups should be tailored to the specific song and singer.Breaking songs into manageable chunks aids in learning.Flexibility in singing helps prevent injury and discover unique tones.Practice should be enjoyable, not frustrating or painful.Vocal strength and stamina can be built through targeted exercises.Don't hesitate to change the key of a song for comfort.Singing should feel comfortable and not leave you strained.Analyzing songs helps identify challenging parts for focused practice.Always prioritize vocal health and enjoyment in your singing journey.Mastering Your Vocal TrainingThe Art of Vocal Warm-Ups"How's your voice feeling today?""Practice makes permanent, not perfect.""Summer of 69 is harder than it seems!"Please reach out if you have any requests for topics or training sessions and be sure to check out the free trial of Rockit's Voice Coaching Club over on Patreon.Your membership supports the growth of this podcast and the development of your vocal skills too! Win Win!To learn about private coaching or to join one of my retreats, visit the website! www.rockitvocalstudios.comFeel free to check out the line of amazing Vocalzone Products HERE.Be sure to follow @rockitvocalstudios on social for more tips and to keep up to date with all the latest info.Stay connected for updates, promotions and be the first to know about special events by joining my mailing list! No spam, just valuable singing tips and studio updates! Join the mailing list for offers, and updates as well as exclusive info.
The Astrocast has partnered with First Light Optics!!! We now have an affiliate program that all of our European listeners can use to support the show. Thanks so much as always, make sure to use this link to support the show and get the same great prices and service as always from FLO! A small proceed of the portions will go to help pay for the show, thank you as always!WELCOME BAAAAACK TO THE ASTROCAST!!!This week, Roo reviews an AWESOME new light pollution filter - and takes you through what makes him think it separates itself from all the others on the market! The Leviathan Optics Spectral Pro is a pricey piece of kit for sure, but for those of us in B6+ areas, it could definitely be worth the reach!!!If you would like to see the Heart Nebula Photo and a comparison shot taken with bother the Leviathan and the L PRO, have a look at the FB Page! While you're there, give us a follow and say hi! We also discuss upcoming astronomical events, a C8 update, guiding cameras, and a whole lot more! If you would like to support the show, please feel free to use any of our affiliate links when making your astro purchases! You get the same great price, and a small portion of the proceeds goes to support the Astrocast! WIN WIN! First Light OpticsHigh Point ScientificAgena AstroAmazon Affiliate LinkYou can also support the show by joining our Patreon and becoming a member of The Astrocast Society! You'll immediately get access to the Astrocast private Discord, where you can chat with me and all the rest of the group about all things astro, and even life! ITS AN AMAZING GROUP!!!Until next week, clear skies!!
In this episode, we unpack the controversial proposal surrounding President Trump's $100,000 fee for H1-B visa applicants. What does this mean for skilled foreign workers, U.S. tech companies, and the future of immigration policy? We explore the potential economic, legal, and political impacts of the proposal and how this could reshape the global talent pipeline. Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez share their perspectives on current events that impact your personal finances and wealth mindset. In the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are first-generation, meaning they didn't inherit wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them, since the opportunity is abundant and a Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode of the Real Estate Pros podcast, host Q Edmonds interviews Brett Stewart, who shares his journey into real estate, emphasizing the importance of support, curiosity, and mindset. Brett discusses how he transitioned from a career in ministry to real estate, highlighting the significance of relationships and community in the industry. He also explores the concept of creating value in transactions and the joy of collaboration, ultimately conveying that success is defined by personal fulfillment rather than external validation. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
At the heart of The Prophets' vision are “The 24 Essential Supply Chain Processes.” What are they? Find out, and see the future yourself. Click here The automotive industry is famous for its tough negotiations—OEMs squeezing suppliers, suppliers passing the pressure down the line. For decades, that approach was seen as a strength. But what if it's actually holding the industry back?In this episode of the Auto Supply Chain Prophets Podcast, Jan Griffiths and co-host Terry Onica welcome Kate Vitasek, leading authority on collaborative business models and creator of the Vested framework. Kate has spent nearly 25 years proving that companies don't have to settle for win-lose deals. Instead, they can build partnerships where both sides succeed.Kate explains the mindset shift in simple terms. Negotiation means sitting across the table, each side fighting for its own interests. Collaboration means sitting on the same side, co-creating solutions.She describes how even the most toxic relationships can be reset with the right process: aligning on outcomes, establishing trust, and piloting a new way of working one relationship at a time.Data is another barrier. Too often, companies stall because they argue over whose numbers are right. Kate insists on one source of truth, even if it's a simple spreadsheet. Agreement matters more than sophistication. Once both sides trust the data, they can move forward together instead of wasting time in conflict.Jan presses on a key point: leadership may say the right things at the top, but when directives reach the buyer level, behaviors often revert to “beat up the supplier” mode. Kate acknowledges the challenge and stresses the need to equip frontline teams with new rules, incentives, and the authority to design better processes within clear guardrails.Toward the end, Kate offers a direct challenge to automotive leaders: don't send one person to learn the Vested model, send a team. Procurement, operations, and legal must be part of the process so contracts reflect collaboration instead of undoing it.The episode closes with a reminder that real change won't come from declarations or slogans. It will come from fixing one relationship at a time, with the right people in the room, the right metrics in place, and a mindset that values shared success over short-term wins.Themes discussed in this episode:Why the traditional adversarial style of automotive negotiations is breaking down supplier relationships and creating long-term riskHow OEM behavior sets the tone for the entire supply chain and directly influences tier one and tier two practicesThe Vested model as a proven framework for turning win-lose deals into win-win partnerships based on shared outcomesThe five rules of Vested contracts and why starting with one strategic relationship helps companies pilot change effectivelyCase studies from healthcare, defense, and retail that demonstrate the impact of collaborative contractingHow one source of truth in data eliminates arguments, builds trust, and enables transparent decision-making across companiesHow companies like IBM and Securitas redefined supplier agreements to create long-term strategic valueFeatured on this episode:Name: Kate VitasekTitle: Global Authority on Collaborative Business Models and Architect of the Vested MethodologyAbout: Kate Vitasek is a recognized authority on strategic partnerships and the creator of the
In Tourism, Philanthropy and School Tours in Zimbabwe: Problematising "Win-Win" Discourses (Routledge, 2024), Kathleen Smithers investigates the tensions between a school's role as a communal learning space and its function as a spectacle for tourists. Using a school in Matabeleland North as a case study, Smithers analyzes how school tours, often motivated by the need for funding, navigate the complexities of authenticity. Adopting a unique interdisciplinary approach, the book reveals the challenges inherent in tourism partnerships that include philanthropic elements and unpacks the use of stereotypical cultural images. The book provides a multi-faceted view by exploring these dynamics through the eyes of students, teachers, school leaders, and tourism professionals. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
Rally with your Farm Friends to Sell More, Make More and replace Bad Food & Big Ag. Learn how Josie form Dan & Debbie's Creamery partners with other Local Farmers to Replace the Grocery Cart for a Win-Win!
According to research from Gartner, 77% of sellers say they struggle to efficiently complete their assigned tasks. So how can you successfully implement an enablement platform that truly helps sellers become more efficient and drive tangible outcomes? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Here to discuss this topic is Alexia Wilkinson, senior sales enablement specialist at Revvity. Thank you for joining us, Alexia. I’d love for you to start just by telling us a little bit about yourself, your background, and your role. Alexia Wilkinson: Wonderful. Thank you so much for having me. So I’m Alexia Wilkinson, senior sales enablement specialist at Revvity where I’ve been for the past two and a half years. My career actually began in SaaS sales nearly a decade ago with a strong focus in the life sciences industry. I was based in Boston, so it’s the global hub of biotech and pharma. Over the years, I developed a deep appreciation for the strategic role that enablement plays in driving sales success. So my transition into sales enablement was really fueled by the belief in its power to support new sellers, season professionals and entire sales teams to become more effective, confident, and customer focused. So one of the things I love the most about my job at Revvity is the opportunity to be involved. With so many different parts of the business, whether it’s collaborating on sales processes or sales efficiencies, it’s integrating tools into the seller’s daily workflow and making sure they’re working and fit for purpose, and also improving communication across teams. There’s so many different people to communicate with. We wanna make sure that each initiative contributes to what I see as the foundation of sales excellence. Bringing all of that together, bundling up and making sure that our sales org has the right tools and a clear. Guide and plan into how they can sell effectively. RR: Amazing. Well, we’re super excited to have you here today. I think you spoke to the role of enablement so eloquently and I know that the great foreshadowing for the session to come. So to kick us off, I’d like to start with something that you mentioned, which is that you’re working in the life sciences industry and that probably creates a few unique scenarios that you have to combat in enablement. So what are some of the unique challenges that reps in that industry face? Then how can someone like you at enablement help them navigate those unique challenges? AW: The life sciences space, it’s wide, it’s broad, it’s complex. There’s so many things going on that when you look at sellers who are in this space, it’s not just selling a product. They’re selling trust. Compliance and scientific credibility in a very highly regulated budget, constrained and an evidence-driven environment. So all of these things contribute to stakes can be high, and the conversations can be really complex. So helping navigate these challenges. Enablement plays a critical role in really navigating what we can do, and so I look at enablement as being the air traffic controller. I may not be the expert in all the little things like, you know, regulations or some of the scientific evidence that is being done. I can help get the right people from all across the company together and making sure that if this information is in five different spots, it’s all consistent and it’s very clear to help make sure that there’s no friction for the rep moving forward. So really it’s about making sure that these challenges that I highlighted don’t become obstacles. RR: Yeah, I really liked the air traffic controller metaphor, kind of connecting all of these disparate groups and building that connective tissue. So you have one team that can run together. I know part of that connective tissue and creating that connective tissue is an enablement tool that can create a single source of truth for all of those conversations. And I know in the past you had switched off of a previous enablement platform and decided to make the move to Highspot, so I’d love to know a little bit about like. What motivated you to reevaluate, and then how did you make that decision to change your tech stack? AW: So Revvity is a very large company. It’s a public company, and our company is continuing to evolve. So it’s essential that our sales enablement strategy evolves with it. So it means equipping our teams with not just the right messaging or training. But it really relies on the technology. It’s agile. It needs to be scalable and aligned with our future goals. So as we look to reevaluate, we wanted a platform that could grow with us. It could adapt to our changing needs and act as a true partner in innovation. So Highspot actually stood out because we felt like they could tackle these three objects for us in this changing environment within life sciences. And especially with what the platform could do, having all of that in one place was extremely beneficial. So really, this platform allowed us to be more proactive versus reactive in how we support our teams. So really in the end, the decision was about future proofing our enablement strategy and making sure that our sellers have the right tools and insights in this fast-paced competitive environment. RR: Knowing a little bit about what motivated that decision and how you came to your conclusion of what the right platform might be for you. I know that next step is never easy of, we’ve chosen a tool and now we have to implement it, and that’s the hard part. So knowing that you guys just recently went through that implementation process, I’d be curious to know from your perspective. What are some of the common pitfalls that you think organizations might encounter when rolling out a new enablement platform? And then how can they be avoided when you’re prepping for that launch? AW: So three common pitfalls that I see is one being treating the platform as a simple content repository. People may look at it as just a place to store assets and. If that happens, reps are gonna struggle to find what they need and adoption declines quickly. Another challenge is lack of governance. Without clear ownership or defined guardrails, materials are gonna become outdated or really irrelevant. And additionally, if the platform is not integrated into tools and workflows that sellers use daily, it’s just gonna become disconnected and reps are not gonna wanna use it. So from these three things, I think to avoid these issues, it’s essential to establish clear, consistent messaging across all stakeholders and making sure that they understand it’s the single source of truth for all things. It can be about connecting the right material, making sure everything is relevant, and also the actionable resources are up to date. Also ensuring that there’s strong governance and fully leveraging integrations are just going to help again, make sure we’re driving both adoption and long-term success. RR: Yeah, I think those are all really important things to be cognizant of as you’re trying to embark on a big change like that. Implementing a tool, like I said, never easy, but with the right support in place, you’re better prepared to make it happen. Kind of on that subject, we saw on LinkedIn that you highlighted achieving cross-functional leadership and helping create alignment there as a key strength of yours. So during a new platform rollout like the one you just did, how do you effectively communicate with cross-functional teams and create that alignment that leads to a successful rollout? AW: I will say cross-functional leadership was not a key strength while back in the day. I’ve had a lot of experiences and opportunities to learn from. So being able to showcase that as a strength, it’s because of my past and all the great things that have happened in my career. So looking at this new platform rollout. Effective communication starts early. It’s bringing in those cross-functional teams into the fold from the beginning. So taking a look at our new rollout of Highspot, we did an internal road show. So we were sharing the high level vision and the rollout plan. So it’s not just about informing them, it’s about making them a part of the journey. So throughout the rollout, ongoing communication is key. I think the key thing here is people wanna be proactive contributors and not reactive participants. So when teams where colleagues feel that they’re an afterthought, it’s harder to build momentum and support. So that’s why with this rollout, we really prioritized updating and engaging across business units, sales, leadership, marketing, frontline managers, users on ensuring that everyone was aligned but also excited. It with this internal road show, we made space for early feedback, so if there was a group that maybe didn’t feel like it was the right move, let’s hear it and let’s understand it better. If we have a group that really wants to be on board, how can we bring them in earlier and make sure that they’re set up for success? So that really contributed to the communication and making sure the alignment happened early on. RR: I appreciate the call out that these aren’t skills that you get overnight. The people management part of it is hard and it takes a long time to learn it. But I will say, looking at the data, it seems like you and the team have really landed it. Even in the early stages of your Highspot implementation, you’ve already achieved a pretty impressive 88% platform adoption. So. In addition to that early alignment, how did you drive that high adoption and build excitement for your programs, especially among your sales teams who are gonna be those end users? AW: Thank you so much for highlighting the 88% platform adoption. It is a number that makes me smile, and I couldn’t have done it without the team, our users, and our stakeholders as well. So really how we began is we wanted to do a global launch initiative. We wanted to ensure every sales team member, regardless of their location, was introduced to Highspot in the same consistent and engaging way. So we really focused embedding Highspot into the daily rhythm of the business. So looking at making sure Highspot was brought up on reoccurring meetings. We did a kickoff training session over a few weeks. We hosted office hours, a lot of office hours over the first month and a half, and we even brought it into our SKO. So all of these touch points helped reinforce the platform’s value and also made people be like, what is Highspot? What is it I need to know about it? So that was one part of how we drove that adoption, but we have to look at who’s also helping us. So another major contributor to our success is our strong partnership with our product marketing team. They helped amplify the message and they drove awareness because they have close relationships with our sales teams, product management, and there’s a lot that’s to it. So thinking about the excitement part of your question, we wanted to keep engagement high after the initial excitement of the global launch, and we decided to launch bite-size learning series. We actually call it Highspot Hacks and Hints, and we send it out about one or two times a month. We release a short video under five minutes, and we also include instructions and best practices showcasing that tip or trick within Highspot. So we wanted to make sure that learning was approachable and it allowed users to build confidence, an entirely new platform that may be a little bit overwhelming when they first log in. RR: And on a similar note, in addition to just platform adoption more broadly, we’ve also seen that you’ve achieved a 55% adoption rate in digital rooms, which is really impressive because that’s significant behavior change to get reps communicating out of a different platform than maybe they’re used to. So how did you drive success there? And then how are your reps using digital rooms to improve the buyer experience? AW: Great question. So as we were evaluating digital rooms was a top priority for us because our previous enablement platform offered a similar feature. And from feedback, we know that our teams heavily relied on that to engage with prospects and customer. So going into how we wanted to make sure reps could easily use digital rooms, we focused on how it’s delivering a custom experience for that customer or situation and being able to have a little bit of a creative flare with it. So with that. The message was again, tailoring the experience to the buyer, being able to then take the real time notifications that are from digital rooms and empowering the reps to follow up more effectively and also personally. So showcasing the why behind setting up a digital room that’s more custom is the answer to driving a buyer experience in a positive way. So as we looked at the early success. We built digital room templates that had remedy branding, a little bit of pre-populated content, just making it easier for reps to jump in and not feel like it was such a time consuming task. So that’s what we did right away. And then from there, our reps are incredible. They’re creative. They are wanting to collaborate and really lean on one another. So since the launch, we’ve showcased real examples, shared best practices, and really made sure that reps are sharing what they’ve already done and utilizing the collaboration aspect of a digital room so that they can use it and reinvent the wheel just a tad. To use it for their situation. So a lot of it is from more of an administrative side, but then leaning on our peers. RR: That’s one of the most, I think, amazing parts of digital rooms, is you can send reps out with, here’s what we’ve built you. It’s wonderful. Go run and they’ll come back to you with something that you never even thought of. Or using it in a way or building a template that’s more beautiful than you could have imagined. And it’s always so fun to see that. So we’ve heard a little bit about some of what you’ve achieved so far. I’d like to look ahead a little bit. So after seeing some of these early wins, what are you hoping to achieve next as you continue to leverage Highspot to drive sales efficiency? AW: So this year, adoption and change management. I would say that’s typical. And as we look at what’s next, we really wanna focus in on deepening our understanding of content impact. So looking at how specific assets are working internally and externally. We wanna see more about sales plays and how they’re being used and how they’re influencing buyer engagement and outcomes. So I think this is going to allow us to have more informed decisions and where we can optimize within the platform. This also ties into a stronger alignment with our product marketing team. I love the feedback loop that Highspot provides because we’re getting whoever’s providing feedback connected directly to the product marketer and they can take action on whatever the case may be. So really utilizing that feedback loop to drive purposeful, timely, and the value that it’s gonna hold there. So that’s really what we’re trying to achieve next as we look at the impact of what’s inside of Highspot. RR: And I think you touched on this a little bit in that optimization piece and looking at the data to understand what is next for us and where do we wanna focus our resources and our efforts. So how do you plan to take that data and those insights to refine your enablement strategy as you’re looking ahead to next year? AW: I’m just thinking of a moment just happened recently and. We started digging into analytics more to better understand where our users are spending their time within Highspot. And the one insight that we found and we actually acted upon is the high engagement with overview pages. So we have spot overview pages, we have list overview pages, and these pages are consistently receiving strong traffic. So it highlighted how critical they are for reps. So with that, we were doing a, you know, first half since launch meeting with our product marketing team. And we share these findings to reinforce the importance of overview pages. So it’s just not a navigation tool, but it’s more of that strategic touchpoint. In a seller’s experience while they’re in Highspot. So we emphasize the need to keep them updated, relevant, easy to use, and ensuring they can be that reliable source of truth. So just seeing that recently happened to us, it’s already helping us refine our enablement strategy in real time. So I’m excited to see what else we can do with that. RR: Amazing. I mean, we are too, if that’s, you know, kind of the change that’s coming from, we’re just getting started. I’m sure that when this is your big focus, there’s gonna be a lot that comes out of that work. I know we’re nearing the end of our time today. So one last question for you to close. For organizations looking to select and roll out a new enablement platform and maybe see some of the success that you guys already have, what is one piece of advice you would give them? AW: So the one piece of advice I want them to think beyond the initial rollout. I want them to plan for long-term ownership and sustainability. So from the start, it’s critical to find who’s going to own the platform, who will maintain it, who needs to stay informed, even if they’re not involved in the day-to-day execution. This also includes establishing a core admin group that can help provide expertise into the key areas like content, strategy, analytics, user support, and integrations. So really, again, making sure that you think beyond the initial rollout. I know that’s the fun part, but we have to look at how can we make this be a successful platform forever. RR: That’s super actionable advice that I think anybody getting started should really take to heart. So thank you for sharing that and all of the other wonderful insights you’ve brought to the table today. AW:Thank you! RR: To our audience. Thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.
The mission tonight is dig into the juicy secret details of Tommy Parker's drop shot rig that won him a Brand New Skeeter Boat on Green Lake via the Classic Bass Champions Tour championship just a few weeks ago.Learn about Supreme Lending Dream Team - https://bit.ly/DreamBigHBHellaBass LIVE now BOOSTED by Power House Lithium - https://bit.ly/HB-PHL—————————————————————————▼ SAVE MONEY & SUPPORT HELLABASS ▼Get 15% off at ARSENAL Fishing w/ code: HELLABASS15 - http://bit.ly/ArsenalShopGet 15% off at OMNIA Fishing w/ code: OMHBPXTK1 - https://omnia.direct/HBOmnia——————————————************************************** #HellaBass #BassFishing #PodcastDisclaimer: Some of the links in this description are affiliate links. If you make a purchase through these links you'll help support this bass fishing channel at no additional cost to you. Win/Win! Thanks!
Rigged Game - Blackjack, Card Counting, Slots, Casinos, poker and Advantage Play Podcast
Today is wednesday. I played three sessions of Blackjack with good results on all three. And gave most of it back on one bad session of Pot Limit Omaha. Overall a good day. I was not identified until my last session of Blackjack.
Chinese Vice President Han Zheng will address the opening ceremony of the China-ASEAN Expo in Nanning on Wednesday. China says it hopes to work with the Association of Southeast Asian Nations to build a closer Community with a Shared Future.
Lawrence and Alainta discuss modern dating. In this episode, we explore the mental gymnastics of dating dynamics. We dive into societal perceptions, personal experiences, and the challenges that men and women face when breaking stereotypes in the dating world. Join us as we discuss how strength—both physical and emotional—shapes attraction and relationships in today's world.Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez share their perspectives on current events that impact your personal finances and wealth mindset. In the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are first-generation, meaning they didn't inherit wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them, since the opportunity is abundant and a Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
In Part 2 of their series on Stephen Covey's 7 Habits of Highly Effective People, Josh Anderson and Bob Galen dive into “Put First Things First” and “Think Win-Win.” Learn how modern leaders can prioritize with courage, create clarity, and build true win-win relationships. Stay Connected and Informed with Our NewslettersJosh Anderson's "Leadership Lighthouse"Dive deeper into the world of Agile leadership and management with Josh Anderson's "Leadership Lighthouse." This bi-weekly newsletter offers insights, tips, and personal stories to help you navigate the complexities of leadership in today's fast-paced tech environment. Whether you're a new manager or a seasoned leader, you'll find valuable guidance and practical advice to enhance your leadership skills. Subscribe to "Leadership Lighthouse" for the latest articles and exclusive content right to your inbox.Subscribe hereBob Galen's "Agile Moose"Bob Galen's "Agile Moose" is a must-read for anyone interested in Agile practices, team dynamics, and personal growth within the tech industry. The newsletter features in-depth analysis, case studies, and actionable tips to help you excel in your Agile journey. Bob brings his extensive experience and thoughtful perspectives directly to you, covering everything from foundational Agile concepts to advanced techniques. Join a community of Agile enthusiasts and practitioners by subscribing to "Agile Moose."Subscribe hereDo More Than Listen:We publish video versions of every episode and post them on our YouTube page.Help Us Spread The Word: Love our content? Help us out by sharing on social media, rating our podcast/episodes on iTunes, or by giving to our Patreon campaign. Every time you give, in any way, you empower our mission of helping as many agilists as possible. Thanks for sharing!
Was macht die ANUGA anders, als andere Messen? Das habe ich den Director Jan Philipp Hartmann in diesem Interview gefragt. Im Podcast verrät er mir, warum sie sich entschieden haben, einen Part der Messe komplett veganen Produkten und alternativen Proteinen zu widmen. Außerdem erzählt er, warum er gerne hätte, dass Lukas Podolski einen veganen Döner anbietet, welche großen Marken 2025 erstmal bei der ANUGA dabei sind, welche veganen Neuheiten es gibt und warum es ihm auch ein persönliches Anliegen ist, den Wandel voranzutreiben. Knapp 140.000 Menschen strömen auch dieses Jahr vom 04. - 08. Oktober in die Kölner Messe, um genau das zu sehen und sich durchzusnacken. Da der Fokus auf B2B liegt, werden viele Vertreter:innen der Gastronomie, Hotellerie und Co dabei sein - heißt: Wenn diese künftig auf vegane Produkte umsteigen. Win/Win. Ihr wollt mehr über die neusten Foodtrends und den Vegan-Markt erfahren? Dann schaut euch diese Folge an. Viel Spaß!
Dan Greenberg covers the Boston Celtics and the NBA for Barstool Sports. Greenie joins the program to discuss how the Boston Celtics can have a positive outlook for the upcoming season no matter what, which young role player is going to emerge, and how Jaylen Brown could end up in Atlanta. X: @StoolGreenie 2:42 Is this a win/win season? 11:33 Confidence in the young bench? 23:48 What can Mazzulla do with less talent? 1:01:50 Jaylen going back to Atlanta? Available for download on iTunes and Spotify on Friday, September 12. Celtics Beat is powered by Prize Picks and Gametime! Prize Picks is the official daily fantasy sponsor of CLNS Media. Download the app and use the promo code CLNS for $50 instantly when you play $5! Download the Gametime app today, create an account, and use the code CLNS for $20 off your first purchase! Learn more about your ad choices. Visit megaphone.fm/adchoices
Steve Lopez tells the story of his first BIG Tour Level win on the MLF Invitational Title event of the season in La Crosse, WI on the Mississippi River.Learn about Supreme Lending Dream Team - https://bit.ly/DreamBigHBHellaBass LIVE now BOOSTED by Power House Lithium - https://bit.ly/HB-PHL**Want to Donate?**https://paypal.me/HellaBassVenmo - hellabass—————————————————————————▼ SAVE MONEY & SUPPORT HELLABASS ▼Get 15% off at ARSENAL Fishing w/ code: HELLABASS15 - http://bit.ly/ArsenalShopGet 15% off at OMNIA Fishing w/ code: OMHBPXTK1 - https://omnia.direct/HBOmnia——————————————************************************** #HellaBass #BassFishing #PodcastDisclaimer: Some of the links in this description are affiliate links. If you make a purchase through these links you'll help support this bass fishing channel at no additional cost to you. Win/Win! Thanks!
According to research from Harvard Business Review, in 2022, the average employee experienced 10 planned enterprise changes, driving higher levels of change fatigue. So, how can you lead a change management strategy that helps reps navigate these shifts while maintaining GTM efficiency? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Megan Backus, director of MarComm and Sales Enablement at Culligan Quench. Thank you so much for joining us, Megan. We’re super excited to have you here today. As we’re getting started, I’d love if you could just kick us off by telling us a little bit about yourself, your background, and your role. Megan Backus: Yeah, so Megan Backus. I am based outside Philadelphia, so you might pick up a little bit of my Philly accent. I can’t help it. So I’ve been with Quench now Culligan Quench for about 12 years, the last two in this MarComm sales enablement role. Prior to that it was marketing and I like to joke that I’ve probably touched a little bit of every single aspect of marketing in that time. So always kind of. In the role of creating the content as part of our customer’s buying journey. Another way of looking at it is the content that our sales team needs to close deals. So currently the best way to describe it is it’s kind of this weird crossroads between marketing and sales enablement, where I think with a marketer’s hat on making sure our reps have. The tools, the collateral, and the talking points that they need to combat any sort of questions or objections that they might get in the field? You know, the easiest way of saying, and my wonderful team, and we are a very small but mighty team of five women, we create all the collateral that our sales team uses. So everything from items for prospects at the very top of the sales funnel, everything to lead ’em through the sales funnel, and then even some items for after the sale is closed. RR: Amazing. Well, I think one of my favorite things about talking to folks working at enablement is all of the different weird ways that you come to enablement as a function, and everybody always has a different slant on how the function works and how it operates in their organization. So super excited to get that kind of marketing slant on it today. Got kind of a big question to start us off. I saw on LinkedIn that you mentioned being driven by impossible problems. So what are some of those impossible problems and maybe some of the key initiatives? That you’re focused last year? MB: Yeah, so it’s actually a misnomer. It’s that marketing hat that I wear, but in my view, there is no impossible problems. It’s in a belief in life that I have, whether it’s at work or outside of work, nothing is really impossible. Everything is actually figureoutable and I will be trademarking that. But, so I don’t necessarily view ’em as impossible problems, but I guess the best way, you know, kind of think of it is those problems where you’re just like, I don’t know how I’m gonna tackle this. So this year’s quote unquote impossible problem is finding the time management and the time to accomplish everything that we want to accomplish this year. Quench calling and quench, if you will, we like to have lots of key initiatives happening at the exact same time. My poor customer success manager with Highspot, I feel I always give her like anxiety attacks when we meet. ’cause I’m like, all right. I know we talked about this two weeks ago. We’ve moved on and we’re doing something else. But so some of the things that we’re working on this year, so this past January, we kind of ripped off the bandaid, if you will, and moved our sales team from being very territorial focused in their selling to more, we call it domains, but more brand focused and brand selling. So a lot of this year has been evaluating our newly rebranded content to make sure. It aligns with that focus and realigning it where necessary to support that transition. And like I said, we like to do multiple things at the same time. So last year we did our US rebrand. This year we’re also focusing on finishing up that rebrand, supporting our friends to the North and Canada with their rebrand and our friends to the South and Puerto Rico with their rebrand. While ever supporting our ever-growing sales team, so a lot of things all at the same time. So being the impossible problem, if you will for this year has been being able to juggle all of those key initiatives while maintaining my team. I’m gonna call it sanity, but making sure no one gets burned out or frustrated or just getting to a point of like, no, I don’t wanna do this. Because, you know, with that, we, you know, kind of ask the team to walk through fire. So every once in a while you gotta make sure you’re, you’re not getting burned. RR: Yeah, absolutely. It seems like you guys are no strangers to being agile and being asked to being agile. That is a lot on your plate, so I love that you have that. There’s no impossible problem perspective. ’cause I think you can’t approach this work without it. Especially, and you touched on a little bit on this, knowing just the volume of work that’s been going into the rebrand process, both in the US and in Canada and Puerto Rico, as you mentioned, for one, congratulations. Just knowing how much change that a rebrand like that tends to bring to sales teams. I’d love to know what some of your best practices for helping those teams effectively navigate those transitions are. MB: Yeah, I think, I don’t know whether it’s taking it back to the basics or best practice, but I think the best way of thinking about these big changes in, in our case, these rebrands is. They’re not thinking of them as anxiety inducing events, but thinking of them reframing it in our minds, which helps us reframe it for our sales team of growing opportunities. They’re just opportunities to grow, to learn, to do more, to do more exciting things. And I think that’s kind of really, I guess if I had to put a best practice on something, is recognizing that big change. You know, whatever it is, is just an opportunity to grow and adapt. So with our sales team, we do have some, uh, I affectionately call them nervous Nellie, but those who their first reaction to is not to embrace change, to help those people and they can, you know, hurt your momentum and hurt the morale. But having them kind of come on board and recognize that it’s not as big as it looks. It’s not as daunting or scary as it looks. And we do that by reiterating what’s staying the same. What support they’ll continue to get. And we break down this, these big overarching changes into more bite size and manageable bites to kind of ease those anxieties of like, alright, we have over a thousand pieces of collateral. You know, we have 200 and some odd sales reps and we have to rebrand everything on, you know, new colors, new ev, let’s backtrack it. Let’s do our product sheets first. Sales reps, the products aren’t changing. You can still sell the products. We’re just gonna have different colors. So kind of just breaking it down for them to be like, oh, this isn’t really as big of a change as I thought it was. RR: I feel like I’m getting a philosophy lesson here from you. Nothing is impossible. Change is an opportunity, not a scary thing. I’d like to switch gears a little bit. So we’ve talked about the rebrand, but I also know that as a part of that rebrand and maybe as a. Result of that rebrand, you guys have also experienced like hyper growth over the past year sales team headcount has increased significantly, which again, never an easy problem to tackle, but also a great opportunity. So what challenges have you kind of noticed that came with this growth, and then how have you overcome them or maybe reframed those challenges into opportunities? MB: Yeah. So yeah, hypergrowth, I wouldn’t classify a hypergrowth happen with the rebrand, but it’s one of those things we’re like, we’re gonna do lots of things at the same time. But yeah, we hired 50 reps in a three month period. As with any sort of hiring process, especially, uh, at the hypergrowth. Level, it was the onboarding. How quickly can we get these new reps talking about our machines, understanding our sales process, understanding our customers, and we have a very incredible training team who took on a lot of that, those sort of challenges of how do we get them onboarded as quickly as possible. But I think having Highspot as our content management system. Was incredibly helpful in that regard because it new and tenured reps, so whether the new rep was still in the training class or whether they’re sitting next to Joe Schmo and Joe Schmo needed to help them find an answer, any question, they could go to Highspot. And you know, one of our favorite features at Collagen Quench is. Using the search bar to ask questions, adding that little question mark in that search bar, and it allows the rep, whether they’re new or tenured, to be more empowered to find the answers themselves. Because with onboarding, what we find is there’s a million questions and they can be as minute as, I don’t know what the to price this as, or as big and philosophical as I have no idea how to put in a sale into Salesforce. So by having everything in one spot and. Really honing in with our sales team, our tenured reps, that everything they need is in Highspot. They can help each other. And so for our small Mighty training team, our small mighty sales enablement team is not bogged down in, Hey, I don’t know how to do this. Hey, they can kind of work together. And you have peer leaders to really get them. Using Highspot, finding the answers themselves. And if they do have that, that issue of legitimate issue, then the training team and the sales and need movement team can really focus on the bigger issues, bigger questions that we’re getting from these onboarding teams. But it kinda helps with. Empowering the rep to find the answers, I think is the biggest challenge that we had is onboarding. It’s, it’s a million questions and we have a very wide product line, and having Highspot allows them to find the answers themselves, or at least find enough of the answers that last little bit, the last little 10 yards or whatever. They can come to us and we can help them in that regard. RR: So we’ve heard a little bit about you know how you’re enabling new sellers to deal with coming into the organization and doing so at scale. When you have a bunch of folks coming in new, I’d be curious to know then how the platform kind of helps you during these change heavy moments and how it helps you orchestrate the entire organization. So if you could talk to us a little bit about that, that would be great. MB: The way that we and if for every one of our meetings, reiterate all the time, Highspot is where you’re gonna find your answers. Highspot is where you’re gonna find your collateral. Highspot is going to be where you find your best practices, your recorded trainings. Highspot is where you need to go. So we have a weekly newsletter that goes out to our sales team and everything that we reference in there, we go to Highspot it. We kind of. Drill into them often that any sort of question that they have, any sort of concern that start at Highspot. If Highspot doesn’t have it, then come back to us. We’ll work on it and then get it into Highspot by having Highspot as our one source of truth, if you will. It really enables them to not have to worry about, you know, all the noise prior to having Highspot. There was a point where I was sitting and there was, I think it was like 20 emails all about one topic and sitting there and putting on, you know, well, if I’m a sales rep and I got 20 emails and it’s all in one topic, which email is the correct information? Because this one over here hits one thing this. So, and by having it in one spot and allowing our reps to really recognize that it’s their one source of truth, it forces us who create, you know, the content to make sure we’re all on the same page because we’re only gonna put it once in Highspot to really kinda help the reps steer them in the right direction. RR: I kind of wanna dig into that a little bit more, which is, I know, like you said, you and a small and mighty team of five women, it’s all on you with content. So I’d really like to know how you’re equipping using the platform reps with the content and the messaging that you’re creating all of it in there to help them effectively sell to commercial and workplace buyers. So what is your approach there? How are you making that happen in the platform? MB: So I think we’re making it happen within the platform by being incredibly organized, I think is the best way of putting it, and not being organized in the way that makes the most sense from a marketing perspective, but making it make the most sense from a sales perspective. So oftentimes, you know, with that marketing hat on, you run marketing campaigns and the point of the campaign is to, you know, talk about this feature or talk about that feature. But from a sales rep perspective, it’s not necessarily breaking it out by features. And you know, we do bottles water coolers. So we have seven machines that all feature, and I’m making up seven. We have more, but we have seven machines that all feature touchless dispensing. Well, from a rep’s perspective. It. Have a touchless dispensing spot, not have a spot for that machine, this machine and that machine, and then tell them, Hey, we have seven spots for seven different machines and they all have touchless. We kind of take a point of making sure. Everything that we put in Highspot, the spots make sense from a sales perspective and not necessarily from a marketing or a content subject matter. If I were a rep, where am I going to find this? If I’m a rep, how am I going to ask the question to find this, versus this is our Spring 2024 campaign on, you know, this machine. No, no, no, no, no. This is an ice machine. It’s going in the ice machine spot because from a rep’s perspective, I’m gonna find it in ice machines. It’s an ice machine. RR: I think that’s so key of your reps are your customers and you kind of need to serve them in the way that makes sense to them. Otherwise, you’re not gonna see the usage that you’re looking for, which is what you’re aiming to accomplish there from one marketer to another. I know that a big part of your day-to-day is probably that organization piece governing managing your content just to keep reps on brand accurate, up to date, all of that fun stuff. So could you walk me through your strategy for managing and governing content? So those reps are not only aligned, but also informed and up to date. MB: Yeah, so I don’t really have a very complicated answer to this. It’s actually quite simple of. First, we think all of our content that we create, we’re trying to create it from a perspective of what questions or what objections our sales reps are receiving. And then when we are creating from that perspective, then it allows us to make sure we’re creating the collateral that they want to use. And then, you know, back to, it’s a small but mighty team. We have the advantage of having very few people. Adding new content into Highspot, kind of limit that to I think six people. I think we have one person from the training team. We limit that in the way that to make sure, and we have very clear rules, I guess you could say, that we’ve imparted on what goes in what spot. How it’s tagged, how you upload it, what’s your file name process, so that there’s not too many cooks in the kitchen, if you will. There’s a lot of, you know, pros and cons of having a small team, but that I really think is one of our pros is we can keep it very limited as to who is uploading so that we can make sure the structure stays the way that we’ve decided that that’s the structure we want. We take a point of when we’re creating content to be as evergreen as possible. So when there are changes, we’re not constantly having to update everything. We also evaluate all of our content twice a year. So we put, I guess you could say an alarm in Highspot where after six months, Hey, take a look at this, make sure it’s still accurate, because to our earlier point of. Colligan Quench does a lot at the same time. So it’s important from my perspective to take, and if you’re doing it regularly, it doesn’t take that long, but take that moment to make sure the content that’s available is still answering the questions and the objections that you might get from your customers. And it is still being used by the sales team. If it’s not being used, there’s a reason and reevaluate the content on a regular basis, and I think that’s how we kind of keep our governance in check. We did just recently, I think we’re at like 44% or something, which seems low, but given that we have thousands of pieces of content, our content is being used, it’s accurate, and I think that’s really what we, we strive for. Make sure it’s, it’s being used and make sure it’s accurate. And then the rest will kind of just follow, RR: you know, you started your answer there by saying it’s not a complicated process. And you’re right, but also it’s those core foundationals that are gonna get you where you need to go. So I think you guys are doing all of the right things and you’re doing them on the right cadence. I think oftentimes as marketers we have that intention of like, I will govern my content, and then a month goes by and maybe another. So I love that you guys are sticking to that cadence, and I think this goes back to that LinkedIn deep dive that we started with, which is that you’ve mentioned that effective communication is one of your strengths. But beyond good content management and governance, do you have any best practices that you could share for marketing teams looking to improve how they communicate? Big changes like rebrands or smaller updates, like newly published content to reps? MB: Yeah, so I always frame everything on how it helps the reps. You have to take a moment. ’cause as a marketer you’re like, well, I’m doing this for this marketing reason. Well, if that marketing reason doesn’t resonate with the sales rep, as you express it in a marketing way, the sales rep isn’t necessarily going to use it. But if you can reframe that in a way that allows the rep to understand the benefit to themselves, they’re more than likely to use it. So it’s a very simple thing. As creators, we can kind of get wrapped up in. Well, this is a really cool piece of content because I finally learned how to insert a GIF into a PDF, making that up. But if that doesn’t really help the rep in the objection that you’re actually trying to write the content for, and they don’t put two and two together, it’s just gonna sit on a shelf and high spy and get dusty. It’s always about showing them the benefits of this piece, showing them the benefits of the rebrand and how it helps them specifically as a sales rep, not necessarily how it helps the brand or the marketing team or that product line, how it’s going to help them. RR: And then the rest kind of just follows. I think that’s great advice, and it’s obviously coming from somebody who’s, who’s doing the work, looking at the data, we’ve seen that you’ve achieved a really impressive 94% adoption rate in Highspot. So what are your tips and tricks for driving such like consistently high adoption? Because that is an impressive number. MB: Yeah, we want to be at 97 to reach it and sustain it. Again, I don’t think there’s really any big secret. We kind of base it on like three main tenets. So one, and I’ve mentioned it before, make sure your content is aligned with the needs of the customer. Which will allow you to align with the needs of the sales rep. The sales rep is the person who’s getting all those questions from the customer. So if you’re making sure your content aligns there and it’s accurate, then the sales rep is going to use it. And if you’re using Highspot as we do of your one source of truth, the only place that they’re gonna be able to get to that content so they can use it is with Highspot. And then, you know. Back to that framing, Highspot as the one source of truth. Everything that the rep needs, wants, or possibly wants is in Highspot. Getting them in that habit of using Highspot as that one source of truth is really what helps us get that adoption rate. And the way that we got there, I basically used, uh, sales reps competitive nature to my advantage. So we had early adoption when we launched Highspot because the day we launched it, we actually had a scavenger hunt. In Highspot where we came up with, you know, using our marketing brains, you know, the puns and the brain teasers. We came up with a four item brain teaser scavenger hunt that then had the reps find those pieces of content in Highspot, send a pitch, and this was before digital room. So send a pitch. To myself to A, make sure they have the right content. B sent the pitch correctly. C made sure that part of the scavenger hunt is setting up their profiles and all that. And then the top, the fastest five got prizes. Now the prizes weren’t anything. To write home about. It was very, you know, I think one of the prizes was amok. The prize wasn’t necessarily the goal, but using that competitive nature among reps, we had a crazy high adoption rate. I think our first week we had close to 70% of our sales team in the first week. Something crazy like that. And then we kind of just continue to use that competitive nature. To our advantage. We stack rank our reps daily in what we call our flash report, but it’s basically their percentage to quota as it relates to where we are in the month and the hype of hypergrowth. So we are hiring more people than we can count, basically in a very short amount of time to get to that same, you know, scavenger hunt mentality. What we did is we did another scavenger hunt, but before we launched that scavenger hunt. We actually showed a statistic that our top, and I don’t have the numbers with me, but our top quota beaters, people who are well and above their quota, were also our top super users in Highspot. So we kind of put, you know, as a new rep, I just got hired into this company, I’m getting my sea legs, and as with anyone coming into what is good, how do I get them to be the best if I’m a sales rep? Well, if someone’s telling me the best of the sales reps are also the people who are using this tool called Highspot, I probably should learn what that is. Let me learn what that is as quickly as I can. So I myself can be a top sales rep. So we kind of just take that competitive nature of our sales reps, which I think is easily replicated and use it to our advantage. We, we regularly give out prizes. We’ve done a couple other scavenger hunts and we’ve done a couple other items where, you know, adding a little bit of fun to it. And like I said, none of the prizes are anything super special, like there’s no monetary value to any of these prizes. But I think the sales reps enjoy that competitive nature. They enjoy. You know, the little bit of silliness with it and it gets ’em back in the tool and recognizing that, you know, it’s not hard. It’s not a hard tool to learn, it’s not a hard activity to send a pitch or a digital room, but if you’re. Not experienced. If they’ve never done it before, it can feel intimidating. But by adding a little bit of fun to it, it helps them recognize that, take that first step, do the first pitch, do the first digital room. It’s low stakes ’cause it’s just coming to me and I’m just gonna evaluate to make sure you have the right content in there. It takes away that intimidation factor and they’re like, oh, this took me all of 10 minutes and I got a cup out of it. I think taking that away from it, it really helps us keep that high adoption rate. We don’t do, you know, scavenger hunts for every single new hire class ’cause we’re constantly, you know, growing and hiring. But we do keep that your first pitch, your first digital room. It’s low stakes. It’s not going out to a customer, it’s going to our training team, it’s going to me, it’s going to our, our senior director of sales enablement to kind take out that intimidation factor. And put in a little bit of fun into it. And then that kind of helps them get to a point of like, oh, this is not hard. This isn’t a big change. I’m doing the same thing as I would if I’m writing an email and attaching PDFs. I’m just making it better next level. And I think that’s kind of how we, we keep that adoption rate. But like I said, we’re striving for that 97%. I would love to get to a hundred, but I, I think that might be an impossible goal, but. Who knows, maybe in a couple years we will be, but we’re aiming for 97% and we wanna sustain that. RR: I think it’s always funny chatting with folks about the things that, you know, we feel are successful and almost always the response is, that’s not good enough. We can do better. So we’ll have to check back and I hope in the next couple of months we’ll see that 97% from you. Thinking of other wins that you’ve had with the platform, I’d love to know, since implementing Highspot, what business results have you achieved? Or maybe in addition to that, what wins have you accomplished or goals that you’ve met that you and your team are really proud of? MB: Yeah, so I think the thing that we’re most proud of is we had a very quick adoption of this rebrand, Culligan Quench, and we did the. Rebrand about a year after merging with who was our oldest competitor. So within a year we had onboarded people who. Our tenured reps and I say are, and it’s giving me a trip up ’cause they’re all our reps now, but we’re onboarding people who we used to go head to head with in deals and then we’re in a year in and we’re like, Hey, guess what? We’re now Culligan Quench and everything looks different. We have a new logo. We’re gonna talk about ourselves a little bit differently, and we had a really quick adoption to that and we didn’t get too many objections from it. And I think, I don’t have hard numbers against it, but the attitude around it was very positive, and I think a lot of that stems from. High spas not going anywhere. The content’s all gonna be there on this day. All of your content that you’ve been using for years is all gonna be, it’s just gonna look different. So I think that is a crazy achievement and a win that I will. Keep talking about until the day I retire. But another one is ramping reps. So getting reps up and running quickly is something that we really pride ourselves on. We have a very big product line we have. A very wide customer base. It’s basically any workplace that needs water. Spoiler alert, it’s all of you. From a new hire perspective, it can be a little intimidating. We have over 50 products and you’re, what do you mean? I’m going after every single industry on the world in the United States, but having Highspot, it allows us to ramp our new hires pretty quickly. On average, new hires are, you know, within. Three months, they’ve had at least one of their own first deals. Within six months, we take them off of what we call ramping, where they’re owners of their commissions and their quotas. But given how wide of a customer base we have and how many products we have, it’s pretty impressive that you can go from a Joe Schmo and in six months you’re using this very awesome next level tool to pitch. To every industry over 54 machines. So that’s something that we, we hold pretty high in a win. And like I said, I don’t, and I’ve mentioned this before and I don’t have exact numbers, but the, you know, our top quota beaters, consistent quota beaters that we see month after month, year after year. There also are super users in Highspot. So not only we producing the right content for the team, but the team is adapting to using Highspot and really proving, you know what I thought when I proposed us switching to Highspot years ago, it’s gonna set us apart from our competitors. And it’s, I think that stack kind of proves it, not only do we have reps using the tool, which was a fear that senior leaders had of why are we gonna invest in this tool? And reps are gonna still send emails, they’re using the tool and they’re winning what using the tool. So I think it kind of just furthers that, you know, loop that I’ve mentioned of. Getting reps to use the tool and everything else will kind of fall in all into place. And then the biggest win that I can share and that what I kinda put my hat on is we’ve pitched, and I can’t name names, but we pitched to some. Big international organizations using digital rooms. You know, you have the PowerPoint presentation and we have, you know, links in the PowerPoint presentation to the digital room for more information and a couple of times. You know, we’re pitching to C level of these international organizations and they’re going, this is incredible, this digital room presentation, I’ve never seen something like it. This is, you know, really sets you apart and I think. Because we are one of the few in our industry who are using Highspot. I don’t, I might be the only one in our industry using it, so I don’t wanna calculate a gamble, I guess you could say, on doing something different has really worked out. I think that’s a, a big win that I like to, to hang my hat on and getting you. We had a couple of senior leaders who were very skeptical of the whole process and getting them to a point where they’re like, they get a question or someone asks, they go, I don’t know, go ask Highspot. I don’t think I could say how often people are like, I don’t know. It’s in Highspot right now. We only have our sales team on it, but we have other people in other departments going, Hey, can I get Highspot? And I have to be like, no, you’re not in sales. You wanna come over to sales? I can give you when you’re ever in sales. But I think that’s a major win of just getting everyone on board. Rowing the same direction. Through all this change, we’ve maintained that adoption rate through all this change, through all this hiring. Yeah, I think that’s the biggest win. RR: Well, I think the volume of these wins kind of speaks to that point earlier of things are always changing, there’s new priorities, but you guys are coming out successful on the other side. Time and again, so that’s incredible to hear. So thank you for sharing. Just one last question for you to close this out. If you could share one key lesson that you’ve learned from your experience as a marketer tasked with supporting teams through all of this change, what would it be? I know that’s a big question. MB: I don’t know whether it’s a lesson learned or a lesson reiterated, but it goes back to nothing is impossible. Everything is figureoutable. I guess best advice is take the time to really think it through so you can set yourself up for later success. You know, break it down into pieces and really think it through. And often when there’s a lot of change or you know, big deadlines, you immediately wanna just jump in and start running. And sometimes the fastest way to get started is to actually think it through. Take a moment, think it through, break it down into pieces, and then just keep going. Just putting one foot in front of the other through the big change through the crazy deadlines is my best advice is just break it down part by. Foot over foot, and then next thing you know, it’s 12 years later and you’re like, whoa, look at all this stuff that has changed in the past 12 years. But yeah, it, I think that’s what it is. It everything is figureoutable. You just gotta dedicate a little time to figure it out. RR: I think that’s great advice. It’s that slow down to go fast mentality. I think that’s a great approach to close us out on. So we’ll end there. Thank you so much for coming on and joining us today. I think we’ve learned a lot from you and we have some really great advice and some philosophical frameworks to take us forward. MB: I couldn’t help it. That philosophy just comes out every once in a while. RR: Well, it’s amazing. To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success at Highspot.
Win Win Exit on a Sideways Deal - #297 In this episode of the Private Lenders Podcast, Chris and Jason break down a real-world lending story that started as a solid deal, went sideways, and ultimately ended in a win-win exit for everyone involved. You'll hear how they handled: A borrower relationship spanning multiple loans Permit and construction delays that dragged the project out for years Missed payments, rolling extensions, and a looming foreclosure Negotiations that led to a creative payoff solution benefiting both the lender and borrower This case study shows the importance of safe loan amounts, balanced leverage, and knowing when to prioritize long-term relationships over short-term profits. If you're a private lender or hard money lender, you'll take away actionable lessons on protecting your capital, supporting your borrowers, and creating sustainable lending practices.
We're not just influencers.We're storytellers. Strategists. CEOs. And we're done settling for free product and vague collabs that don't respect our time, talent, or audience.In this episode, I'm pulling back the curtain on what creators REALLY want brands to know — straight from thousands of conversations, campaigns, and behind-the-scenes breakdowns.
Ger Gilroy, Dara Smith-Naughton & Arthur O'Dea have all of the major news for you, the morning of The Republic of Ireland's second World Cup qualifier in Yerevan!Off The Ball Breakfast w/ UPMC Ireland | #GetBackInAction Catch The Off The Ball Breakfast show LIVE weekday mornings from 7:30am or just search for Off The Ball Breakfast and get the podcast on the Off The Ball app.SUBSCRIBE at OffTheBall.com/joinOff The Ball Breakfast is live weekday mornings from 7:30am across Off The Ball
Episode Summary: What can a pack of African painted dogs teach us about leadership and gender equity? A lot more than you might think. On a recent Disney trip with my son, I hopped on my favorite ride - Kilimanjaro Safari -in one of my favorite parks – Animal Kingdom, and our guide, Kyla, shared something that really caught my attention: painted dogs are the most successful hunters in the animal kingdom with an incredible 85% success rate. Compare that to the so-called “King of the Jungle,” the lion, who is successful only about 20% of the time. The difference? Not brute force. Not dominance. Not confidence. The painted dogs' secret is collaboration. They succeed because an alpha male and alpha female lead together, backed by the entire pack. In this episode of the Advancing Women Podcast, we explore: Why win/win beats win/lose in leadership and equity. The hidden strengths that are too often overlooked and undervalued. How McKinsey research proves diverse, collaborative leadership outperforms. The importance of communal traits like empathy, compassion, and collaboration. Why the future of leadership looks a lot less like lions, and a lot more like painted dogs. This episode is a reminder that leadership and equity aren't about fighting for the biggest piece of the pie. it's about ditching the scarcity mindset in favor of abundance. Win/Win! If you lead a team, an organization, or even your own family, this episode will challenge you to rethink leadership and equity, not as competition, but as collaboration. #tunein and discover why the case for gender equity is really the case for better leadership for everyone. References:
In this episode, Lawrence discusses and breaks down how U.S. politics and market psychology are colliding midway through 2025—and what that means for your portfolio. Separating headlines from fundamentals, map plausible policy paths, and translate them into clear investing moves you can actually execute.Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez share their perspectives on current events that impact your personal finances and wealth mindset. In the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are first-generation, meaning they didn't inherit wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them, since the opportunity is abundant and a Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
According to the State of Sales Enablement 2024, 31% of industry leaders see consistent pipeline generation as a key priority. So how can you effectively leverage your tech stack to drive pipeline growth and maximize revenue generation? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Here to discuss this topic is Alyssa Sigafus, sales enablement and host B2B marketing manager at Lifetouch. Thank you so much for joining us, Alyssa. As we get started, I’d love if you could just tell us a little bit about yourself, your background, and your role at Lifetouch today. Alyssa Sigafus: Sounds good. Thanks Riley. Super excited to be here. So my name’s Alyssa Fuss. I’ve been at Lifetouch for the past three years as our sales enablement marketing manager focusing on the host side, which is like our schools and B2B side of the business. Personally, I have one daughter, two dogs, my husband and I, we live in central, Northern Minnesota. So we love the winter in the cold. Something I like to do in my free time, I make a lot of sourdough bread. But I’ve been in sales enablement for the past little over a decade now, and sales support is kind of the thing that I just really have loved and have loved working with all of the tools and things like that, and just seeing teams succeed from support. RR: Amazing. Well, we are so excited to have you today because of that experience and because of that passion for just helping people succeed, we wanna know how you’re doing it. So we’ve got a lot to talk about starting maybe with some of the priorities that are top of mind for you today. So in your work at Lifetouch, what are some of those key go-to-market initiatives that you’re focused on driving for the business? AS: Awesome. Yeah. At Lifetouch, some of my go-to market focus is all about driving growth and equipping our sales team to essentially, you know, win. This means arming sellers with right tools, messaging, and using data to fine tune our approach, keeping our sales, marketing and operations like tightly aligned and pulled together. This has really helped us build that go to market motion that’s really fast focus and most importantly, customer driven. RR: Awesome. I think, you know, you ask anyone in a go-to-market role about their priorities and things like growth, pipeline revenue, those are the things that are gonna come up. It’s inevitable. They’re core to the business and they’re what’s gonna be top of mind for you. So knowing that, of course those are top of mind for you, what are maybe some of those common recurring challenges that organizations like yours maybe face when trying to achieve those goals? AS: Good question. I think the real challenge isn’t necessarily generating leads. It’s consistently attracting the right ones and moving them to close quickly. So building on this, for our business, specifically Lifetouch school photography, we have a defined set of leads. For example, there are only so many schools in US and Canada, so we have focused on creating like email templates, content that help sellers identify what content the leads are interested in that help that move quickly through their sales cycle and to close. RR: Yeah, I think that’s really interesting knowing that you’re, you know, you’re kind of constrained in a way that some businesses aren’t, so you need to work a little bit more strategically and a little bit smarter to find those right candidates, essentially. From your experience, what are some of the tactics that you’ve seen work to overcome those challenges and enable reps to create more opportunities and achieve those goals that, you know, everyone is thinking about? AS: Hmm, yeah, to help reps create more of those opportunities and then boost those conversion rates. I really focus on a few key practices. The first one’s targeted collateral. We really try to ensure that our reps have UpToDate marketing aligned materials that support their conversations by persona, by industry and stage of the funnel. For us, it’s truly just, you know, education schools, that kind of thing. The second is peer learning. I’ve kind of call it our monthly level up that we do every month with our sellers. And we kind of share best practices. We talk about what’s working, we share what tools have come out or pieces of collateral that have come out in the last month, what we’re looking forward to. Um, sometimes we bring other operations members or other marketing members in to talk about some of the things that are continuing to help support them. And then the last part I really focus on is content alignment. So we regularly audit. Update our sales content to ensure consistency with current messaging and our campaign priorities. RR: Well, it seems like you guys are kind of checking the box on all of the key things to build that really functional engine. We try. It’s always a process and it’s always that never feel like we’re doing enough, but we have heard that you guys are doing some really cool things and we are gonna dig into that in a second, but one thing I did wanna touch on is something that you mentioned earlier of one of the things that drew you to enablement and that you enjoy is the tooling and figuring out what works. So on the subject of enablement technology, what would you say is that strategic advantage of a unified platform in all of the work that you just talked us through? AS: Unified enablement platform accelerates revenue by putting the right content, tools and insights in the rep’s hands when they need them. So really equipping them at the right times, at the right materials. It ensures like consistent messaging, driving that efficiency and gives teams the data, which is something that a lot of people miss, uh, the highest value opportunities that they have. It also gives us a consistent way to measure their success that reps have. The content that we’re using to best share those practices amongst the leaders in the areas so everyone can benefit. RR: I think that all sounds great. I know one thing that you are doing specifically is using digital rooms to scale your outreach. We’ve heard that your reps have, and these are some kind of crazy numbers, just to preface for our listeners, we’ve heard that your reps have created over 2, 600 digital rooms and seen over a hundred thousand external views. Two things there that I’d love to know. How has this strategy kind of impacted your outreach and then for those who would wanna replicate it, how did you do it? How’d you make that happen? AS: Oh, well, using digital rooms have scaled our personalized outreach, driving that higher engagement and faster pipeline movement. Key best practices for us include that tailoring content, keeping our messaging clear, and using analytics to boost results and guide the sellers conversations and timing of their outreach. For an example, we found some of our sellers. Will share a digital room before they have a presentation with a customer, and then the seller will look to see the content that’s being viewed, and then they can tailor their presentation to see what that customer has been looking at. Mostly to make sure in their presentation that they are talking about those points that they’re really digging into. RR: Amazing. I would just love to know, how did you build that high adoption? How did you get reps bought in? I know it’s never easy to drive that behavior change, but how did you get them seeing the value of this? AS: I think honestly the way that we did training is we really built those steps of starting at pitching, moving to some of those other higher like video recording and talking about that really personalized approach. And then we kind of ended with the training part of digital rooms as like the crown jewel of the things that they have access to and they really got excited about it having those months. Like connections, really taking the time to meet with them regularly. When we first implemented this to our entire sales team, we met with them every single week for, you know, an hour with each chin of the us, which we split it into three. So they got an hour with the enablement team every single week, and then continued to meet, we still continued to meet monthly with all of the teams, um, and showing those things. But the digital rooms, they were so excited about. It’s personal. They can, you know. Co-brand them with the school and have those logos on there and auto enable feature that you have where if we update a piece of content, it’ll automatically just push through as we update the version. It’s been such a game changer for them. They love it. RR: Well, it sounds like you’ve really done a good job then of. Building that confidence. They saw the value, but you’ve taught them to use it well, and you’ve put a lot of work into doing so, and you’re seeing that kind of impact now. And that kind of feeds into the next question I had for you, which is that something that underlies successful buyer engagement is rep confidence. And you’ve shared that you’ve seen a. 77% increase in rep confidence after leveraging Highspot. So could you walk us through how you achieved that and then maybe how that boost in confidence is helping reps perform better when they’re having these conversations with schools. AS: So by giving them that instant access to the right content and guidance through Highspot, this is really just. Resulted in more of that effective buyer interactions, that faster pipeline progression, and which moves to the higher conversion rates. When they see that someone has opened their email and they’re already looking at that content with that pitch, or they’ve already gone into that digital room, it really just makes them excited. So they’re just more eager to continue to jump in. They can instantly have that instant gratification and you know. Excited about and keep going. RR: Awesome. Well, I think that’s one of those things that tends to work right for your sales folks is you’re doing the right thing. It’s helping you achieve what you want to, and now you know that you can go run and continue pursuing it. And they see it. AS: They see it in action. It’s been really fun. RR: Yeah. I mean, I know when I share my digital rooms, you get that ping and you’re like, ah, I can go do the thing. It’s amazing, right? I think that, you know, more confident reps is kind of what everybody is trying to achieve. Better buyer engagement. They’re all key goals. It seems like you guys are making progress against those goals, but I’d be curious to know how you’re using data insights, all of the things that Highspot allows you to do to inform and maybe improve these programs that you’re leading. AS: The insights have led us track engagement, optimize our messaging and focus reps on the opportunities that matter the most, turning data into faster pipeline growth and higher conversions. So we had said, I said earlier, we do those monthly level ups. So not only do we connect on the content and pieces that are, you know, working and not working, we also connect on the data and work with our sales team to make sure everyone understands their performance. How the content is performing, what’s working, what’s not, and then additionally seeing the things that are not working to help tailor their approach and help improve and shape the way that they’re using their Digital Rooms and just pitching in general with the content that we provide. RR: Okay, so thinking then of, of. Data and these monthly syncs that you do to kind of check, Hey, what are we doing well? What do we need to kind of pull back on? I’d love to know, since implementing Highspot and as you’ve been doing these continual gut checks, what results have you seen? What successes have you encountered and maybe any wins you could share or achievements that you’re particularly proud of? AS: So there’s a couple of sides to this. So there’s obviously the physical data side, right? And then the emotional side of it for our sellers, the first one we’ve really been digging into our sales force and kind of comparing and trying to get some more deeper data. Highspot has really helped with some of those pieces. The number one thing I think has been most exciting is seeing that sales cycle shorten, cut it in half is the most common that we’ve seen, but. There’s been times it’s gone down to even from start to finish within 48 hours, and that’s not every single sales, but I’ve actually watched it gone out and done my own ride-alongs and seen they’ve sent the digital room in the pitch and it goes to like, we’re talking about this and we’ve got a contract in your hand. So it’s been really exciting for them to have that. Sales cycle, shorten, they can use their time more effectively and things like that. And then the emotional side, you just really see them, the morale of it, the improved morale. It’s helping them feel supported by their operations, marketing, sales enablement teams, and, and it just really helps us be really great teamwork together and move forward faster. RR: I love that kind of twofold breakdown of what are we actually seeing and then how are we feeling with it? I’m so happy to hear that both sides are positive. The data’s helping you track up and everybody’s feeling a little bit more confident in their work. So for other enablement and marketing leaders that are looking to use digital rooms in the way that life touches, to streamline that outreach, create more opportunities, drive better pipeline growth, what is one, two pieces of advice you’d give them to really help them be successful? AS: My advice is to really take the time to fully explore the platform, support your team throughout the rollout, and then thoughtful deployment and building user confidence will drive adoption and impact regular check-ins. Sharing best practices will lead to that long-term success. RR: Amazing advice. Tidy, short, to the point. Be thoughtful, be intentional. It’s gonna lead you to success every time. Well, I have to, before we close this out, just again say thank you so much for joining us. This is a really great conversation. You guys are doing such incredible work and I’m really happy we got to dig into it a little bit. AS: Well, thank you, Riley, we have been so excited to have Highspot and it’s been really a game changer for us. So thank you guys. RR: Incredible. To our audience, thank you so much for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.
One of my key messages for you today is that it is ok to take a break. You are not a bad mom, wife, boss, employee, sister, aunt, friend, or other community member if you drop off the grid for a while. Yes, I felt a bit of guilt, but then I realized that I am better in all areas of my life when I take breaks. If you need to hear this, I hope it helps you! As my guest today, Dr. Angela Jackson, says, “It's a win-win.” “Win-win” is a traditional corporate term, but Dr. Angela takes it to a whole new level. In her NY Times Bestselling book, The Win-Win Workplace: How Thriving Employees Drive Bottom-Line Success, she shares 9 key principles that will drive the future of work. During the podcast, Dr. Angela and I chatted about: Why traditional top-down authority and decision making will not work moving forward.The key mistakes leaders and companies make when trying to enhance employee productivity.An overview of the 9 key strategies that emerged from Dr. Angela's research for her book.How can leaders empower employees to make powerful decisions?The impact of creating a psychologically safe work environment on employees. What advice Dr. Angela would have for any companies, teams or leaders that are resistant to change.And more!
The guys are back to preview the long season ahead for the local teams. Plus everyone's favorite Win-Loss-Win-Win-Loss-Loss Game and their Week One picks
The inaugural Free 4 All showcase this weekend features 100 local music acts. Co-founder of Free 4 All Joe Hess joins “St. Louis on the Air” to share the motivations behind curating Free 4 All. He also shares the emerging and well-known artists on the showcase. Hess is joined by hip-hop artist and one of the Free 4 All performers Tamara Dodd, who performs as Bates, to share her experience as an independent musician and what she's looking forward to during the showcase on Saturday, September 6 and Sunday, September 7.
One of the biggest risks for independent data professionals is spending months or years developing a product or service that nobody wants to buy. The graveyard of failed data science projects is filled with technically brilliant solutions that solved problems no one actually had, leaving their creators with empty bank accounts and bruised egos.In this Value Boost episode, Daniel Bourke joins Dr. Genevieve Hayes to reveal practical strategies for validating data product ideas before investing significant development time, drawing from his experience creating machine learning courses with over 250,000 students and building the Nutrify food education app.This episode uncovers:How to spot genuine market demand before building anything [04:15]The validation strategy that guarantees you win regardless of commercial success [10:16]Why passion projects often create unexpected business opportunities [06:33]The simple approach that turns failed experiments into stepping stones for success [11:50]Guest BioDaniel Bourke is the co-creator of Nutrify, an app described as “Shazam for food”, and teaches machine learning and deep learning at the Zero to Mastery Academy.LinksDaniel's websiteDaniel's YouTube channelConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE
The TFG crew is back together (including Lovely), and in this episode, we dive into the growing trend of artists hitting the road more frequently. Are musicians touring more because they need the income, or is it a shift in how the industry operates? We discuss the financial realities of modern music careers, the impact of streaming on album sales, and how live performances are becoming a key revenue stream. Tune in for insights into the evolving music landscape and the pressures artists face today.Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez share their perspectives on current events that impact your personal finances and wealth mindset. In the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are first-generation, meaning they didn't inherit wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them, since the opportunity is abundant and a Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
Chinese President Xi Jinping is urging member countries of the Shanghai Cooperation Organization to march toward modernization together by bringing out the best in one another, and working together for a shared future.
In this episode, Kyle Malnati interviews Jocelyn Vas, the Chief Knowledge Officer of a real estate technology company called Final Offer. Vas explains how Final Offer is disrupting the traditional home buying and selling process by providing real-time alerts whenever an offer is made on a property. This brings much-needed transparency that has been lacking in the industry, allowing both agents and consumers to have the same information at the same time. Vas emphasizes that Final Offer is not meant to replace real estate agents, but rather empower them with better data and tools to serve their clients more effectively. She shares how the company's founder, who is also an agent, created Final Offer out of frustration with buyers missing out on properties and sellers potentially leaving money on the table due to a lack of visibility into the offer process. Voss believes embracing innovative technologies like this is crucial for agents to survive and thrive in the evolving real estate landscape.
On this episode of The Karen Kenney Show, I talk about the power of stopping before you start - especially when it comes to how we communicate with others. I share a little story about catching myself as I was about to fire off a sarcastic response (classic Masshole move!) and realizing that just because something comes easy or is a habit, doesn't mean it's always the best way to show up.Sometimes, it's worth pausing and asking ourselves, “Is this really how I want to respond?” I dive into how our brains get wired over time for certain automatic reactions, like sarcasm or quick replies, and how the speed of today's world makes it even harder to slow down. We're all so used to “instant” responses and moving at the pace of technology, but that doesn't always serve us - or the people we're talking to. I talk about checking in with yourself before you hit send -or- how I like to pause before I open my big fat mouth!
In this episode, Paul talks about how to engage with a customer who may not be happy, for whatever reason, with you and your company while on a service call or other interaction. Listen as Paul explains how to get to a Win-Win and you retain that hard earned lead while salvaging your local referral reputation.Listen as Paul Abernathy, CEO, and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC then visits https://fasttraxsystem.com for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.Become a supporter of this podcast: https://www.spreaker.com/podcast/master-the-nec-podcast--1083733/support.Struggling with the National Electrical Code? Discover the real difference at Electrical Code Academy, Inc.—where you'll learn from the nation's most down-to-earth NEC expert who genuinely cares about your success. No fluff. No gimmicks. Just the best NEC training you'll actually remember.Visit https://FastTraxSystem.com to learn more.
In this episode, Paul talks about how to engage with a customer who may not be happy, for whatever reason, with you and your company while on a service call or other interaction. Listen as Paul explains how to get to a Win-Win and you retain that hard earned lead while salvaging your local referral reputation.Listen as Paul Abernathy, CEO, and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC then visits https://fasttraxsystem.com for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.Become a supporter of this podcast: https://www.spreaker.com/podcast/electrify-electrician-podcast--4131858/support.
In this episode, Paul talks about how to engage with a customer who may not be happy, for whatever reason, with you and your company while on a service call or other interaction. Listen as Paul explains how to get to a Win-Win and you retain that hard earned lead while salvaging your local referral reputation.Listen as Paul Abernathy, CEO, and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC then visits https://fasttraxsystem.com for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.Become a supporter of this podcast: https://www.spreaker.com/podcast/ask-paul-national-electrical-code--4971115/support.
TFG is back! Well, technically only Lawrence lol. In this episode, Lawrence discusses unpacking the “silence deficiency”: the constant noise—notifications, meetings, mental clutter—that drains focus, creativity, and emotional bandwidth. He explores why strategic quiet isn't a luxury but a performance tool, and how to incorporate micro-moments of silence into a busy day without quitting your life.Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez share their perspectives on current events that impact your personal finances and wealth mindset. In the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are first-generation, meaning they didn't inherit wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them, since the opportunity is abundant and a Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
Dr. Angela Jackson, the founder/CEO of Future Forward Strategies and a lecturer at the Harvard Graduate School of Education, reveals the lessons learned from studying Fortune 500 companies, the REAL cost of turnover, why top-down decision making is dead, and the two main takeaways for small business owners.
Negotiation happens every day in agriculture—whether you're selling used equipment, renewing a land lease, or buying seed. But too often, farmers head into these conversations without a plan. On this episode of the Farm4Profit Podcast, we sit down with Attia Qureshi, an international negotiation consultant, educator, and farmer's spouse, to learn how her Seven Elements of Effective Negotiation can transform the way you do business.Attia begins by walking us through her framework—Interests, Options, Legitimacy, Communication, Relationship, Alternatives, and Commitment—and shows exactly how each applies to farm life. She shares why Relationship is the most overlooked element in ag negotiations, especially when working with the same buyers, suppliers, or landlords year after year.We explore four common farm negotiation scenarios:Private Sales & One-on-One Deals – Selling used equipment or buying livestock while using tactical empathy, anchoring, and mirroring to reach a fair price.Value-Based Negotiation with Retailers – Moving the conversation from “lowest cost” to “best value” when working with seed and input suppliers.Volume & Group Negotiation – Harnessing collective buying power without falling into the trap of misaligned goals.Land Lease Agreements – Approaching tough talks in the fall, preserving relationships with absentee or long-time landlords, and handling “I've had a higher offer” moments without damaging trust.Throughout the conversation, Attia blends professional insights with personal stories from life on the farm. She offers practical tips on reading non-verbal cues, understanding the power of timing, and defusing tension in high-stakes discussions.We wrap up with Attia's lightning-round favorites, from her go-to negotiation book to the biggest myth about negotiation. Whether you're preparing for lease renegotiation season or just want to feel more confident in daily farm conversations, this episode delivers strategies you can put to work immediately. Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don't forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/