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Chinese Vice President Han Zheng will address the opening ceremony of the China-ASEAN Expo in Nanning on Wednesday. China says it hopes to work with the Association of Southeast Asian Nations to build a closer Community with a Shared Future.
Lawrence and Alainta discuss modern dating. In this episode, we explore the mental gymnastics of dating dynamics. We dive into societal perceptions, personal experiences, and the challenges that men and women face when breaking stereotypes in the dating world. Join us as we discuss how strength—both physical and emotional—shapes attraction and relationships in today's world.Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez share their perspectives on current events that impact your personal finances and wealth mindset. In the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are first-generation, meaning they didn't inherit wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them, since the opportunity is abundant and a Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
In Part 2 of their series on Stephen Covey's 7 Habits of Highly Effective People, Josh Anderson and Bob Galen dive into “Put First Things First” and “Think Win-Win.” Learn how modern leaders can prioritize with courage, create clarity, and build true win-win relationships. Stay Connected and Informed with Our NewslettersJosh Anderson's "Leadership Lighthouse"Dive deeper into the world of Agile leadership and management with Josh Anderson's "Leadership Lighthouse." This bi-weekly newsletter offers insights, tips, and personal stories to help you navigate the complexities of leadership in today's fast-paced tech environment. Whether you're a new manager or a seasoned leader, you'll find valuable guidance and practical advice to enhance your leadership skills. Subscribe to "Leadership Lighthouse" for the latest articles and exclusive content right to your inbox.Subscribe hereBob Galen's "Agile Moose"Bob Galen's "Agile Moose" is a must-read for anyone interested in Agile practices, team dynamics, and personal growth within the tech industry. The newsletter features in-depth analysis, case studies, and actionable tips to help you excel in your Agile journey. Bob brings his extensive experience and thoughtful perspectives directly to you, covering everything from foundational Agile concepts to advanced techniques. Join a community of Agile enthusiasts and practitioners by subscribing to "Agile Moose."Subscribe hereDo More Than Listen:We publish video versions of every episode and post them on our YouTube page.Help Us Spread The Word: Love our content? Help us out by sharing on social media, rating our podcast/episodes on iTunes, or by giving to our Patreon campaign. Every time you give, in any way, you empower our mission of helping as many agilists as possible. Thanks for sharing!
Dan Greenberg covers the Boston Celtics and the NBA for Barstool Sports. Greenie joins the program to discuss how the Boston Celtics can have a positive outlook for the upcoming season no matter what, which young role player is going to emerge, and how Jaylen Brown could end up in Atlanta. X: @StoolGreenie 2:42 Is this a win/win season? 11:33 Confidence in the young bench? 23:48 What can Mazzulla do with less talent? 1:01:50 Jaylen going back to Atlanta? Available for download on iTunes and Spotify on Friday, September 12. Celtics Beat is powered by Prize Picks and Gametime! Prize Picks is the official daily fantasy sponsor of CLNS Media. Download the app and use the promo code CLNS for $50 instantly when you play $5! Download the Gametime app today, create an account, and use the code CLNS for $20 off your first purchase! Learn more about your ad choices. Visit megaphone.fm/adchoices
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According to research from Harvard Business Review, in 2022, the average employee experienced 10 planned enterprise changes, driving higher levels of change fatigue. So, how can you lead a change management strategy that helps reps navigate these shifts while maintaining GTM efficiency? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Megan Backus, director of MarComm and Sales Enablement at Culligan Quench. Thank you so much for joining us, Megan. We’re super excited to have you here today. As we’re getting started, I’d love if you could just kick us off by telling us a little bit about yourself, your background, and your role. Megan Backus: Yeah, so Megan Backus. I am based outside Philadelphia, so you might pick up a little bit of my Philly accent. I can’t help it. So I’ve been with Quench now Culligan Quench for about 12 years, the last two in this MarComm sales enablement role. Prior to that it was marketing and I like to joke that I’ve probably touched a little bit of every single aspect of marketing in that time. So always kind of. In the role of creating the content as part of our customer’s buying journey. Another way of looking at it is the content that our sales team needs to close deals. So currently the best way to describe it is it’s kind of this weird crossroads between marketing and sales enablement, where I think with a marketer’s hat on making sure our reps have. The tools, the collateral, and the talking points that they need to combat any sort of questions or objections that they might get in the field? You know, the easiest way of saying, and my wonderful team, and we are a very small but mighty team of five women, we create all the collateral that our sales team uses. So everything from items for prospects at the very top of the sales funnel, everything to lead ’em through the sales funnel, and then even some items for after the sale is closed. RR: Amazing. Well, I think one of my favorite things about talking to folks working at enablement is all of the different weird ways that you come to enablement as a function, and everybody always has a different slant on how the function works and how it operates in their organization. So super excited to get that kind of marketing slant on it today. Got kind of a big question to start us off. I saw on LinkedIn that you mentioned being driven by impossible problems. So what are some of those impossible problems and maybe some of the key initiatives? That you’re focused last year? MB: Yeah, so it’s actually a misnomer. It’s that marketing hat that I wear, but in my view, there is no impossible problems. It’s in a belief in life that I have, whether it’s at work or outside of work, nothing is really impossible. Everything is actually figureoutable and I will be trademarking that. But, so I don’t necessarily view ’em as impossible problems, but I guess the best way, you know, kind of think of it is those problems where you’re just like, I don’t know how I’m gonna tackle this. So this year’s quote unquote impossible problem is finding the time management and the time to accomplish everything that we want to accomplish this year. Quench calling and quench, if you will, we like to have lots of key initiatives happening at the exact same time. My poor customer success manager with Highspot, I feel I always give her like anxiety attacks when we meet. ’cause I’m like, all right. I know we talked about this two weeks ago. We’ve moved on and we’re doing something else. But so some of the things that we’re working on this year, so this past January, we kind of ripped off the bandaid, if you will, and moved our sales team from being very territorial focused in their selling to more, we call it domains, but more brand focused and brand selling. So a lot of this year has been evaluating our newly rebranded content to make sure. It aligns with that focus and realigning it where necessary to support that transition. And like I said, we like to do multiple things at the same time. So last year we did our US rebrand. This year we’re also focusing on finishing up that rebrand, supporting our friends to the North and Canada with their rebrand and our friends to the South and Puerto Rico with their rebrand. While ever supporting our ever-growing sales team, so a lot of things all at the same time. So being the impossible problem, if you will for this year has been being able to juggle all of those key initiatives while maintaining my team. I’m gonna call it sanity, but making sure no one gets burned out or frustrated or just getting to a point of like, no, I don’t wanna do this. Because, you know, with that, we, you know, kind of ask the team to walk through fire. So every once in a while you gotta make sure you’re, you’re not getting burned. RR: Yeah, absolutely. It seems like you guys are no strangers to being agile and being asked to being agile. That is a lot on your plate, so I love that you have that. There’s no impossible problem perspective. ’cause I think you can’t approach this work without it. Especially, and you touched on a little bit on this, knowing just the volume of work that’s been going into the rebrand process, both in the US and in Canada and Puerto Rico, as you mentioned, for one, congratulations. Just knowing how much change that a rebrand like that tends to bring to sales teams. I’d love to know what some of your best practices for helping those teams effectively navigate those transitions are. MB: Yeah, I think, I don’t know whether it’s taking it back to the basics or best practice, but I think the best way of thinking about these big changes in, in our case, these rebrands is. They’re not thinking of them as anxiety inducing events, but thinking of them reframing it in our minds, which helps us reframe it for our sales team of growing opportunities. They’re just opportunities to grow, to learn, to do more, to do more exciting things. And I think that’s kind of really, I guess if I had to put a best practice on something, is recognizing that big change. You know, whatever it is, is just an opportunity to grow and adapt. So with our sales team, we do have some, uh, I affectionately call them nervous Nellie, but those who their first reaction to is not to embrace change, to help those people and they can, you know, hurt your momentum and hurt the morale. But having them kind of come on board and recognize that it’s not as big as it looks. It’s not as daunting or scary as it looks. And we do that by reiterating what’s staying the same. What support they’ll continue to get. And we break down this, these big overarching changes into more bite size and manageable bites to kind of ease those anxieties of like, alright, we have over a thousand pieces of collateral. You know, we have 200 and some odd sales reps and we have to rebrand everything on, you know, new colors, new ev, let’s backtrack it. Let’s do our product sheets first. Sales reps, the products aren’t changing. You can still sell the products. We’re just gonna have different colors. So kind of just breaking it down for them to be like, oh, this isn’t really as big of a change as I thought it was. RR: I feel like I’m getting a philosophy lesson here from you. Nothing is impossible. Change is an opportunity, not a scary thing. I’d like to switch gears a little bit. So we’ve talked about the rebrand, but I also know that as a part of that rebrand and maybe as a. Result of that rebrand, you guys have also experienced like hyper growth over the past year sales team headcount has increased significantly, which again, never an easy problem to tackle, but also a great opportunity. So what challenges have you kind of noticed that came with this growth, and then how have you overcome them or maybe reframed those challenges into opportunities? MB: Yeah. So yeah, hypergrowth, I wouldn’t classify a hypergrowth happen with the rebrand, but it’s one of those things we’re like, we’re gonna do lots of things at the same time. But yeah, we hired 50 reps in a three month period. As with any sort of hiring process, especially, uh, at the hypergrowth. Level, it was the onboarding. How quickly can we get these new reps talking about our machines, understanding our sales process, understanding our customers, and we have a very incredible training team who took on a lot of that, those sort of challenges of how do we get them onboarded as quickly as possible. But I think having Highspot as our content management system. Was incredibly helpful in that regard because it new and tenured reps, so whether the new rep was still in the training class or whether they’re sitting next to Joe Schmo and Joe Schmo needed to help them find an answer, any question, they could go to Highspot. And you know, one of our favorite features at Collagen Quench is. Using the search bar to ask questions, adding that little question mark in that search bar, and it allows the rep, whether they’re new or tenured, to be more empowered to find the answers themselves. Because with onboarding, what we find is there’s a million questions and they can be as minute as, I don’t know what the to price this as, or as big and philosophical as I have no idea how to put in a sale into Salesforce. So by having everything in one spot and. Really honing in with our sales team, our tenured reps, that everything they need is in Highspot. They can help each other. And so for our small Mighty training team, our small mighty sales enablement team is not bogged down in, Hey, I don’t know how to do this. Hey, they can kind of work together. And you have peer leaders to really get them. Using Highspot, finding the answers themselves. And if they do have that, that issue of legitimate issue, then the training team and the sales and need movement team can really focus on the bigger issues, bigger questions that we’re getting from these onboarding teams. But it kinda helps with. Empowering the rep to find the answers, I think is the biggest challenge that we had is onboarding. It’s, it’s a million questions and we have a very wide product line, and having Highspot allows them to find the answers themselves, or at least find enough of the answers that last little bit, the last little 10 yards or whatever. They can come to us and we can help them in that regard. RR: So we’ve heard a little bit about you know how you’re enabling new sellers to deal with coming into the organization and doing so at scale. When you have a bunch of folks coming in new, I’d be curious to know then how the platform kind of helps you during these change heavy moments and how it helps you orchestrate the entire organization. So if you could talk to us a little bit about that, that would be great. MB: The way that we and if for every one of our meetings, reiterate all the time, Highspot is where you’re gonna find your answers. Highspot is where you’re gonna find your collateral. Highspot is going to be where you find your best practices, your recorded trainings. Highspot is where you need to go. So we have a weekly newsletter that goes out to our sales team and everything that we reference in there, we go to Highspot it. We kind of. Drill into them often that any sort of question that they have, any sort of concern that start at Highspot. If Highspot doesn’t have it, then come back to us. We’ll work on it and then get it into Highspot by having Highspot as our one source of truth, if you will. It really enables them to not have to worry about, you know, all the noise prior to having Highspot. There was a point where I was sitting and there was, I think it was like 20 emails all about one topic and sitting there and putting on, you know, well, if I’m a sales rep and I got 20 emails and it’s all in one topic, which email is the correct information? Because this one over here hits one thing this. So, and by having it in one spot and allowing our reps to really recognize that it’s their one source of truth, it forces us who create, you know, the content to make sure we’re all on the same page because we’re only gonna put it once in Highspot to really kinda help the reps steer them in the right direction. RR: I kind of wanna dig into that a little bit more, which is, I know, like you said, you and a small and mighty team of five women, it’s all on you with content. So I’d really like to know how you’re equipping using the platform reps with the content and the messaging that you’re creating all of it in there to help them effectively sell to commercial and workplace buyers. So what is your approach there? How are you making that happen in the platform? MB: So I think we’re making it happen within the platform by being incredibly organized, I think is the best way of putting it, and not being organized in the way that makes the most sense from a marketing perspective, but making it make the most sense from a sales perspective. So oftentimes, you know, with that marketing hat on, you run marketing campaigns and the point of the campaign is to, you know, talk about this feature or talk about that feature. But from a sales rep perspective, it’s not necessarily breaking it out by features. And you know, we do bottles water coolers. So we have seven machines that all feature, and I’m making up seven. We have more, but we have seven machines that all feature touchless dispensing. Well, from a rep’s perspective. It. Have a touchless dispensing spot, not have a spot for that machine, this machine and that machine, and then tell them, Hey, we have seven spots for seven different machines and they all have touchless. We kind of take a point of making sure. Everything that we put in Highspot, the spots make sense from a sales perspective and not necessarily from a marketing or a content subject matter. If I were a rep, where am I going to find this? If I’m a rep, how am I going to ask the question to find this, versus this is our Spring 2024 campaign on, you know, this machine. No, no, no, no, no. This is an ice machine. It’s going in the ice machine spot because from a rep’s perspective, I’m gonna find it in ice machines. It’s an ice machine. RR: I think that’s so key of your reps are your customers and you kind of need to serve them in the way that makes sense to them. Otherwise, you’re not gonna see the usage that you’re looking for, which is what you’re aiming to accomplish there from one marketer to another. I know that a big part of your day-to-day is probably that organization piece governing managing your content just to keep reps on brand accurate, up to date, all of that fun stuff. So could you walk me through your strategy for managing and governing content? So those reps are not only aligned, but also informed and up to date. MB: Yeah, so I don’t really have a very complicated answer to this. It’s actually quite simple of. First, we think all of our content that we create, we’re trying to create it from a perspective of what questions or what objections our sales reps are receiving. And then when we are creating from that perspective, then it allows us to make sure we’re creating the collateral that they want to use. And then, you know, back to, it’s a small but mighty team. We have the advantage of having very few people. Adding new content into Highspot, kind of limit that to I think six people. I think we have one person from the training team. We limit that in the way that to make sure, and we have very clear rules, I guess you could say, that we’ve imparted on what goes in what spot. How it’s tagged, how you upload it, what’s your file name process, so that there’s not too many cooks in the kitchen, if you will. There’s a lot of, you know, pros and cons of having a small team, but that I really think is one of our pros is we can keep it very limited as to who is uploading so that we can make sure the structure stays the way that we’ve decided that that’s the structure we want. We take a point of when we’re creating content to be as evergreen as possible. So when there are changes, we’re not constantly having to update everything. We also evaluate all of our content twice a year. So we put, I guess you could say an alarm in Highspot where after six months, Hey, take a look at this, make sure it’s still accurate, because to our earlier point of. Colligan Quench does a lot at the same time. So it’s important from my perspective to take, and if you’re doing it regularly, it doesn’t take that long, but take that moment to make sure the content that’s available is still answering the questions and the objections that you might get from your customers. And it is still being used by the sales team. If it’s not being used, there’s a reason and reevaluate the content on a regular basis, and I think that’s how we kind of keep our governance in check. We did just recently, I think we’re at like 44% or something, which seems low, but given that we have thousands of pieces of content, our content is being used, it’s accurate, and I think that’s really what we, we strive for. Make sure it’s, it’s being used and make sure it’s accurate. And then the rest will kind of just follow, RR: you know, you started your answer there by saying it’s not a complicated process. And you’re right, but also it’s those core foundationals that are gonna get you where you need to go. So I think you guys are doing all of the right things and you’re doing them on the right cadence. I think oftentimes as marketers we have that intention of like, I will govern my content, and then a month goes by and maybe another. So I love that you guys are sticking to that cadence, and I think this goes back to that LinkedIn deep dive that we started with, which is that you’ve mentioned that effective communication is one of your strengths. But beyond good content management and governance, do you have any best practices that you could share for marketing teams looking to improve how they communicate? Big changes like rebrands or smaller updates, like newly published content to reps? MB: Yeah, so I always frame everything on how it helps the reps. You have to take a moment. ’cause as a marketer you’re like, well, I’m doing this for this marketing reason. Well, if that marketing reason doesn’t resonate with the sales rep, as you express it in a marketing way, the sales rep isn’t necessarily going to use it. But if you can reframe that in a way that allows the rep to understand the benefit to themselves, they’re more than likely to use it. So it’s a very simple thing. As creators, we can kind of get wrapped up in. Well, this is a really cool piece of content because I finally learned how to insert a GIF into a PDF, making that up. But if that doesn’t really help the rep in the objection that you’re actually trying to write the content for, and they don’t put two and two together, it’s just gonna sit on a shelf and high spy and get dusty. It’s always about showing them the benefits of this piece, showing them the benefits of the rebrand and how it helps them specifically as a sales rep, not necessarily how it helps the brand or the marketing team or that product line, how it’s going to help them. RR: And then the rest kind of just follows. I think that’s great advice, and it’s obviously coming from somebody who’s, who’s doing the work, looking at the data, we’ve seen that you’ve achieved a really impressive 94% adoption rate in Highspot. So what are your tips and tricks for driving such like consistently high adoption? Because that is an impressive number. MB: Yeah, we want to be at 97 to reach it and sustain it. Again, I don’t think there’s really any big secret. We kind of base it on like three main tenets. So one, and I’ve mentioned it before, make sure your content is aligned with the needs of the customer. Which will allow you to align with the needs of the sales rep. The sales rep is the person who’s getting all those questions from the customer. So if you’re making sure your content aligns there and it’s accurate, then the sales rep is going to use it. And if you’re using Highspot as we do of your one source of truth, the only place that they’re gonna be able to get to that content so they can use it is with Highspot. And then, you know. Back to that framing, Highspot as the one source of truth. Everything that the rep needs, wants, or possibly wants is in Highspot. Getting them in that habit of using Highspot as that one source of truth is really what helps us get that adoption rate. And the way that we got there, I basically used, uh, sales reps competitive nature to my advantage. So we had early adoption when we launched Highspot because the day we launched it, we actually had a scavenger hunt. In Highspot where we came up with, you know, using our marketing brains, you know, the puns and the brain teasers. We came up with a four item brain teaser scavenger hunt that then had the reps find those pieces of content in Highspot, send a pitch, and this was before digital room. So send a pitch. To myself to A, make sure they have the right content. B sent the pitch correctly. C made sure that part of the scavenger hunt is setting up their profiles and all that. And then the top, the fastest five got prizes. Now the prizes weren’t anything. To write home about. It was very, you know, I think one of the prizes was amok. The prize wasn’t necessarily the goal, but using that competitive nature among reps, we had a crazy high adoption rate. I think our first week we had close to 70% of our sales team in the first week. Something crazy like that. And then we kind of just continue to use that competitive nature. To our advantage. We stack rank our reps daily in what we call our flash report, but it’s basically their percentage to quota as it relates to where we are in the month and the hype of hypergrowth. So we are hiring more people than we can count, basically in a very short amount of time to get to that same, you know, scavenger hunt mentality. What we did is we did another scavenger hunt, but before we launched that scavenger hunt. We actually showed a statistic that our top, and I don’t have the numbers with me, but our top quota beaters, people who are well and above their quota, were also our top super users in Highspot. So we kind of put, you know, as a new rep, I just got hired into this company, I’m getting my sea legs, and as with anyone coming into what is good, how do I get them to be the best if I’m a sales rep? Well, if someone’s telling me the best of the sales reps are also the people who are using this tool called Highspot, I probably should learn what that is. Let me learn what that is as quickly as I can. So I myself can be a top sales rep. So we kind of just take that competitive nature of our sales reps, which I think is easily replicated and use it to our advantage. We, we regularly give out prizes. We’ve done a couple other scavenger hunts and we’ve done a couple other items where, you know, adding a little bit of fun to it. And like I said, none of the prizes are anything super special, like there’s no monetary value to any of these prizes. But I think the sales reps enjoy that competitive nature. They enjoy. You know, the little bit of silliness with it and it gets ’em back in the tool and recognizing that, you know, it’s not hard. It’s not a hard tool to learn, it’s not a hard activity to send a pitch or a digital room, but if you’re. Not experienced. If they’ve never done it before, it can feel intimidating. But by adding a little bit of fun to it, it helps them recognize that, take that first step, do the first pitch, do the first digital room. It’s low stakes ’cause it’s just coming to me and I’m just gonna evaluate to make sure you have the right content in there. It takes away that intimidation factor and they’re like, oh, this took me all of 10 minutes and I got a cup out of it. I think taking that away from it, it really helps us keep that high adoption rate. We don’t do, you know, scavenger hunts for every single new hire class ’cause we’re constantly, you know, growing and hiring. But we do keep that your first pitch, your first digital room. It’s low stakes. It’s not going out to a customer, it’s going to our training team, it’s going to me, it’s going to our, our senior director of sales enablement to kind take out that intimidation factor. And put in a little bit of fun into it. And then that kind of helps them get to a point of like, oh, this is not hard. This isn’t a big change. I’m doing the same thing as I would if I’m writing an email and attaching PDFs. I’m just making it better next level. And I think that’s kind of how we, we keep that adoption rate. But like I said, we’re striving for that 97%. I would love to get to a hundred, but I, I think that might be an impossible goal, but. Who knows, maybe in a couple years we will be, but we’re aiming for 97% and we wanna sustain that. RR: I think it’s always funny chatting with folks about the things that, you know, we feel are successful and almost always the response is, that’s not good enough. We can do better. So we’ll have to check back and I hope in the next couple of months we’ll see that 97% from you. Thinking of other wins that you’ve had with the platform, I’d love to know, since implementing Highspot, what business results have you achieved? Or maybe in addition to that, what wins have you accomplished or goals that you’ve met that you and your team are really proud of? MB: Yeah, so I think the thing that we’re most proud of is we had a very quick adoption of this rebrand, Culligan Quench, and we did the. Rebrand about a year after merging with who was our oldest competitor. So within a year we had onboarded people who. Our tenured reps and I say are, and it’s giving me a trip up ’cause they’re all our reps now, but we’re onboarding people who we used to go head to head with in deals and then we’re in a year in and we’re like, Hey, guess what? We’re now Culligan Quench and everything looks different. We have a new logo. We’re gonna talk about ourselves a little bit differently, and we had a really quick adoption to that and we didn’t get too many objections from it. And I think, I don’t have hard numbers against it, but the attitude around it was very positive, and I think a lot of that stems from. High spas not going anywhere. The content’s all gonna be there on this day. All of your content that you’ve been using for years is all gonna be, it’s just gonna look different. So I think that is a crazy achievement and a win that I will. Keep talking about until the day I retire. But another one is ramping reps. So getting reps up and running quickly is something that we really pride ourselves on. We have a very big product line we have. A very wide customer base. It’s basically any workplace that needs water. Spoiler alert, it’s all of you. From a new hire perspective, it can be a little intimidating. We have over 50 products and you’re, what do you mean? I’m going after every single industry on the world in the United States, but having Highspot, it allows us to ramp our new hires pretty quickly. On average, new hires are, you know, within. Three months, they’ve had at least one of their own first deals. Within six months, we take them off of what we call ramping, where they’re owners of their commissions and their quotas. But given how wide of a customer base we have and how many products we have, it’s pretty impressive that you can go from a Joe Schmo and in six months you’re using this very awesome next level tool to pitch. To every industry over 54 machines. So that’s something that we, we hold pretty high in a win. And like I said, I don’t, and I’ve mentioned this before and I don’t have exact numbers, but the, you know, our top quota beaters, consistent quota beaters that we see month after month, year after year. There also are super users in Highspot. So not only we producing the right content for the team, but the team is adapting to using Highspot and really proving, you know what I thought when I proposed us switching to Highspot years ago, it’s gonna set us apart from our competitors. And it’s, I think that stack kind of proves it, not only do we have reps using the tool, which was a fear that senior leaders had of why are we gonna invest in this tool? And reps are gonna still send emails, they’re using the tool and they’re winning what using the tool. So I think it kind of just furthers that, you know, loop that I’ve mentioned of. Getting reps to use the tool and everything else will kind of fall in all into place. And then the biggest win that I can share and that what I kinda put my hat on is we’ve pitched, and I can’t name names, but we pitched to some. Big international organizations using digital rooms. You know, you have the PowerPoint presentation and we have, you know, links in the PowerPoint presentation to the digital room for more information and a couple of times. You know, we’re pitching to C level of these international organizations and they’re going, this is incredible, this digital room presentation, I’ve never seen something like it. This is, you know, really sets you apart and I think. Because we are one of the few in our industry who are using Highspot. I don’t, I might be the only one in our industry using it, so I don’t wanna calculate a gamble, I guess you could say, on doing something different has really worked out. I think that’s a, a big win that I like to, to hang my hat on and getting you. We had a couple of senior leaders who were very skeptical of the whole process and getting them to a point where they’re like, they get a question or someone asks, they go, I don’t know, go ask Highspot. I don’t think I could say how often people are like, I don’t know. It’s in Highspot right now. We only have our sales team on it, but we have other people in other departments going, Hey, can I get Highspot? And I have to be like, no, you’re not in sales. You wanna come over to sales? I can give you when you’re ever in sales. But I think that’s a major win of just getting everyone on board. Rowing the same direction. Through all this change, we’ve maintained that adoption rate through all this change, through all this hiring. Yeah, I think that’s the biggest win. RR: Well, I think the volume of these wins kind of speaks to that point earlier of things are always changing, there’s new priorities, but you guys are coming out successful on the other side. Time and again, so that’s incredible to hear. So thank you for sharing. Just one last question for you to close this out. If you could share one key lesson that you’ve learned from your experience as a marketer tasked with supporting teams through all of this change, what would it be? I know that’s a big question. MB: I don’t know whether it’s a lesson learned or a lesson reiterated, but it goes back to nothing is impossible. Everything is figureoutable. I guess best advice is take the time to really think it through so you can set yourself up for later success. You know, break it down into pieces and really think it through. And often when there’s a lot of change or you know, big deadlines, you immediately wanna just jump in and start running. And sometimes the fastest way to get started is to actually think it through. Take a moment, think it through, break it down into pieces, and then just keep going. Just putting one foot in front of the other through the big change through the crazy deadlines is my best advice is just break it down part by. Foot over foot, and then next thing you know, it’s 12 years later and you’re like, whoa, look at all this stuff that has changed in the past 12 years. But yeah, it, I think that’s what it is. It everything is figureoutable. You just gotta dedicate a little time to figure it out. RR: I think that’s great advice. It’s that slow down to go fast mentality. I think that’s a great approach to close us out on. So we’ll end there. Thank you so much for coming on and joining us today. I think we’ve learned a lot from you and we have some really great advice and some philosophical frameworks to take us forward. MB: I couldn’t help it. That philosophy just comes out every once in a while. RR: Well, it’s amazing. To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success at Highspot.
Win Win Exit on a Sideways Deal - #297 In this episode of the Private Lenders Podcast, Chris and Jason break down a real-world lending story that started as a solid deal, went sideways, and ultimately ended in a win-win exit for everyone involved. You'll hear how they handled: A borrower relationship spanning multiple loans Permit and construction delays that dragged the project out for years Missed payments, rolling extensions, and a looming foreclosure Negotiations that led to a creative payoff solution benefiting both the lender and borrower This case study shows the importance of safe loan amounts, balanced leverage, and knowing when to prioritize long-term relationships over short-term profits. If you're a private lender or hard money lender, you'll take away actionable lessons on protecting your capital, supporting your borrowers, and creating sustainable lending practices.
We're not just influencers.We're storytellers. Strategists. CEOs. And we're done settling for free product and vague collabs that don't respect our time, talent, or audience.In this episode, I'm pulling back the curtain on what creators REALLY want brands to know — straight from thousands of conversations, campaigns, and behind-the-scenes breakdowns.
Ger Gilroy, Dara Smith-Naughton & Arthur O'Dea have all of the major news for you, the morning of The Republic of Ireland's second World Cup qualifier in Yerevan!Off The Ball Breakfast w/ UPMC Ireland | #GetBackInAction Catch The Off The Ball Breakfast show LIVE weekday mornings from 7:30am or just search for Off The Ball Breakfast and get the podcast on the Off The Ball app.SUBSCRIBE at OffTheBall.com/joinOff The Ball Breakfast is live weekday mornings from 7:30am across Off The Ball
Episode Summary: What can a pack of African painted dogs teach us about leadership and gender equity? A lot more than you might think. On a recent Disney trip with my son, I hopped on my favorite ride - Kilimanjaro Safari -in one of my favorite parks – Animal Kingdom, and our guide, Kyla, shared something that really caught my attention: painted dogs are the most successful hunters in the animal kingdom with an incredible 85% success rate. Compare that to the so-called “King of the Jungle,” the lion, who is successful only about 20% of the time. The difference? Not brute force. Not dominance. Not confidence. The painted dogs' secret is collaboration. They succeed because an alpha male and alpha female lead together, backed by the entire pack. In this episode of the Advancing Women Podcast, we explore: Why win/win beats win/lose in leadership and equity. The hidden strengths that are too often overlooked and undervalued. How McKinsey research proves diverse, collaborative leadership outperforms. The importance of communal traits like empathy, compassion, and collaboration. Why the future of leadership looks a lot less like lions, and a lot more like painted dogs. This episode is a reminder that leadership and equity aren't about fighting for the biggest piece of the pie. it's about ditching the scarcity mindset in favor of abundance. Win/Win! If you lead a team, an organization, or even your own family, this episode will challenge you to rethink leadership and equity, not as competition, but as collaboration. #tunein and discover why the case for gender equity is really the case for better leadership for everyone. References:
In this episode, Lawrence discusses and breaks down how U.S. politics and market psychology are colliding midway through 2025—and what that means for your portfolio. Separating headlines from fundamentals, map plausible policy paths, and translate them into clear investing moves you can actually execute.Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez share their perspectives on current events that impact your personal finances and wealth mindset. In the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are first-generation, meaning they didn't inherit wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them, since the opportunity is abundant and a Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
Trinity United Methodist Church of Loveland, CO - Sermon Podcast
What does it mean to “choose life” when we're tired, aging, or facing decline? Pastor Bryson reflects on Trinity's 75th anniversary, Moses' challenge in Deuteronomy, and Paul's win/win view of life and death. Discover why death doesn't get the final word and how freedom from fear opens us to abundant life in Christ.
Stephanie Planckaert, Xavier en Chaima ergeren zich aan impulsaankopen en aan mensen die de telefoon opnemen met ‘Hallo'. Gelukkig kan je je beschermen tegen onverwachte aankopen: zorg dat je uitgeslapen naar de winkel gaat en winkel niet als het te druk is in de supermarkt. En wist je dat je soms net meer koopt als je net gegeten hebt? Zeg jij je naam als jij de telefoon opneemt? Het geeft de beller een groter comfort als je dat wel doet. Weten, dat is relativeren, en da's een WinWin.
According to the State of Sales Enablement 2024, 31% of industry leaders see consistent pipeline generation as a key priority. So how can you effectively leverage your tech stack to drive pipeline growth and maximize revenue generation? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Here to discuss this topic is Alyssa Sigafus, sales enablement and host B2B marketing manager at Lifetouch. Thank you so much for joining us, Alyssa. As we get started, I’d love if you could just tell us a little bit about yourself, your background, and your role at Lifetouch today. Alyssa Sigafus: Sounds good. Thanks Riley. Super excited to be here. So my name’s Alyssa Fuss. I’ve been at Lifetouch for the past three years as our sales enablement marketing manager focusing on the host side, which is like our schools and B2B side of the business. Personally, I have one daughter, two dogs, my husband and I, we live in central, Northern Minnesota. So we love the winter in the cold. Something I like to do in my free time, I make a lot of sourdough bread. But I’ve been in sales enablement for the past little over a decade now, and sales support is kind of the thing that I just really have loved and have loved working with all of the tools and things like that, and just seeing teams succeed from support. RR: Amazing. Well, we are so excited to have you today because of that experience and because of that passion for just helping people succeed, we wanna know how you’re doing it. So we’ve got a lot to talk about starting maybe with some of the priorities that are top of mind for you today. So in your work at Lifetouch, what are some of those key go-to-market initiatives that you’re focused on driving for the business? AS: Awesome. Yeah. At Lifetouch, some of my go-to market focus is all about driving growth and equipping our sales team to essentially, you know, win. This means arming sellers with right tools, messaging, and using data to fine tune our approach, keeping our sales, marketing and operations like tightly aligned and pulled together. This has really helped us build that go to market motion that’s really fast focus and most importantly, customer driven. RR: Awesome. I think, you know, you ask anyone in a go-to-market role about their priorities and things like growth, pipeline revenue, those are the things that are gonna come up. It’s inevitable. They’re core to the business and they’re what’s gonna be top of mind for you. So knowing that, of course those are top of mind for you, what are maybe some of those common recurring challenges that organizations like yours maybe face when trying to achieve those goals? AS: Good question. I think the real challenge isn’t necessarily generating leads. It’s consistently attracting the right ones and moving them to close quickly. So building on this, for our business, specifically Lifetouch school photography, we have a defined set of leads. For example, there are only so many schools in US and Canada, so we have focused on creating like email templates, content that help sellers identify what content the leads are interested in that help that move quickly through their sales cycle and to close. RR: Yeah, I think that’s really interesting knowing that you’re, you know, you’re kind of constrained in a way that some businesses aren’t, so you need to work a little bit more strategically and a little bit smarter to find those right candidates, essentially. From your experience, what are some of the tactics that you’ve seen work to overcome those challenges and enable reps to create more opportunities and achieve those goals that, you know, everyone is thinking about? AS: Hmm, yeah, to help reps create more of those opportunities and then boost those conversion rates. I really focus on a few key practices. The first one’s targeted collateral. We really try to ensure that our reps have UpToDate marketing aligned materials that support their conversations by persona, by industry and stage of the funnel. For us, it’s truly just, you know, education schools, that kind of thing. The second is peer learning. I’ve kind of call it our monthly level up that we do every month with our sellers. And we kind of share best practices. We talk about what’s working, we share what tools have come out or pieces of collateral that have come out in the last month, what we’re looking forward to. Um, sometimes we bring other operations members or other marketing members in to talk about some of the things that are continuing to help support them. And then the last part I really focus on is content alignment. So we regularly audit. Update our sales content to ensure consistency with current messaging and our campaign priorities. RR: Well, it seems like you guys are kind of checking the box on all of the key things to build that really functional engine. We try. It’s always a process and it’s always that never feel like we’re doing enough, but we have heard that you guys are doing some really cool things and we are gonna dig into that in a second, but one thing I did wanna touch on is something that you mentioned earlier of one of the things that drew you to enablement and that you enjoy is the tooling and figuring out what works. So on the subject of enablement technology, what would you say is that strategic advantage of a unified platform in all of the work that you just talked us through? AS: Unified enablement platform accelerates revenue by putting the right content, tools and insights in the rep’s hands when they need them. So really equipping them at the right times, at the right materials. It ensures like consistent messaging, driving that efficiency and gives teams the data, which is something that a lot of people miss, uh, the highest value opportunities that they have. It also gives us a consistent way to measure their success that reps have. The content that we’re using to best share those practices amongst the leaders in the areas so everyone can benefit. RR: I think that all sounds great. I know one thing that you are doing specifically is using digital rooms to scale your outreach. We’ve heard that your reps have, and these are some kind of crazy numbers, just to preface for our listeners, we’ve heard that your reps have created over 2, 600 digital rooms and seen over a hundred thousand external views. Two things there that I’d love to know. How has this strategy kind of impacted your outreach and then for those who would wanna replicate it, how did you do it? How’d you make that happen? AS: Oh, well, using digital rooms have scaled our personalized outreach, driving that higher engagement and faster pipeline movement. Key best practices for us include that tailoring content, keeping our messaging clear, and using analytics to boost results and guide the sellers conversations and timing of their outreach. For an example, we found some of our sellers. Will share a digital room before they have a presentation with a customer, and then the seller will look to see the content that’s being viewed, and then they can tailor their presentation to see what that customer has been looking at. Mostly to make sure in their presentation that they are talking about those points that they’re really digging into. RR: Amazing. I would just love to know, how did you build that high adoption? How did you get reps bought in? I know it’s never easy to drive that behavior change, but how did you get them seeing the value of this? AS: I think honestly the way that we did training is we really built those steps of starting at pitching, moving to some of those other higher like video recording and talking about that really personalized approach. And then we kind of ended with the training part of digital rooms as like the crown jewel of the things that they have access to and they really got excited about it having those months. Like connections, really taking the time to meet with them regularly. When we first implemented this to our entire sales team, we met with them every single week for, you know, an hour with each chin of the us, which we split it into three. So they got an hour with the enablement team every single week, and then continued to meet, we still continued to meet monthly with all of the teams, um, and showing those things. But the digital rooms, they were so excited about. It’s personal. They can, you know. Co-brand them with the school and have those logos on there and auto enable feature that you have where if we update a piece of content, it’ll automatically just push through as we update the version. It’s been such a game changer for them. They love it. RR: Well, it sounds like you’ve really done a good job then of. Building that confidence. They saw the value, but you’ve taught them to use it well, and you’ve put a lot of work into doing so, and you’re seeing that kind of impact now. And that kind of feeds into the next question I had for you, which is that something that underlies successful buyer engagement is rep confidence. And you’ve shared that you’ve seen a. 77% increase in rep confidence after leveraging Highspot. So could you walk us through how you achieved that and then maybe how that boost in confidence is helping reps perform better when they’re having these conversations with schools. AS: So by giving them that instant access to the right content and guidance through Highspot, this is really just. Resulted in more of that effective buyer interactions, that faster pipeline progression, and which moves to the higher conversion rates. When they see that someone has opened their email and they’re already looking at that content with that pitch, or they’ve already gone into that digital room, it really just makes them excited. So they’re just more eager to continue to jump in. They can instantly have that instant gratification and you know. Excited about and keep going. RR: Awesome. Well, I think that’s one of those things that tends to work right for your sales folks is you’re doing the right thing. It’s helping you achieve what you want to, and now you know that you can go run and continue pursuing it. And they see it. AS: They see it in action. It’s been really fun. RR: Yeah. I mean, I know when I share my digital rooms, you get that ping and you’re like, ah, I can go do the thing. It’s amazing, right? I think that, you know, more confident reps is kind of what everybody is trying to achieve. Better buyer engagement. They’re all key goals. It seems like you guys are making progress against those goals, but I’d be curious to know how you’re using data insights, all of the things that Highspot allows you to do to inform and maybe improve these programs that you’re leading. AS: The insights have led us track engagement, optimize our messaging and focus reps on the opportunities that matter the most, turning data into faster pipeline growth and higher conversions. So we had said, I said earlier, we do those monthly level ups. So not only do we connect on the content and pieces that are, you know, working and not working, we also connect on the data and work with our sales team to make sure everyone understands their performance. How the content is performing, what’s working, what’s not, and then additionally seeing the things that are not working to help tailor their approach and help improve and shape the way that they’re using their Digital Rooms and just pitching in general with the content that we provide. RR: Okay, so thinking then of, of. Data and these monthly syncs that you do to kind of check, Hey, what are we doing well? What do we need to kind of pull back on? I’d love to know, since implementing Highspot and as you’ve been doing these continual gut checks, what results have you seen? What successes have you encountered and maybe any wins you could share or achievements that you’re particularly proud of? AS: So there’s a couple of sides to this. So there’s obviously the physical data side, right? And then the emotional side of it for our sellers, the first one we’ve really been digging into our sales force and kind of comparing and trying to get some more deeper data. Highspot has really helped with some of those pieces. The number one thing I think has been most exciting is seeing that sales cycle shorten, cut it in half is the most common that we’ve seen, but. There’s been times it’s gone down to even from start to finish within 48 hours, and that’s not every single sales, but I’ve actually watched it gone out and done my own ride-alongs and seen they’ve sent the digital room in the pitch and it goes to like, we’re talking about this and we’ve got a contract in your hand. So it’s been really exciting for them to have that. Sales cycle, shorten, they can use their time more effectively and things like that. And then the emotional side, you just really see them, the morale of it, the improved morale. It’s helping them feel supported by their operations, marketing, sales enablement teams, and, and it just really helps us be really great teamwork together and move forward faster. RR: I love that kind of twofold breakdown of what are we actually seeing and then how are we feeling with it? I’m so happy to hear that both sides are positive. The data’s helping you track up and everybody’s feeling a little bit more confident in their work. So for other enablement and marketing leaders that are looking to use digital rooms in the way that life touches, to streamline that outreach, create more opportunities, drive better pipeline growth, what is one, two pieces of advice you’d give them to really help them be successful? AS: My advice is to really take the time to fully explore the platform, support your team throughout the rollout, and then thoughtful deployment and building user confidence will drive adoption and impact regular check-ins. Sharing best practices will lead to that long-term success. RR: Amazing advice. Tidy, short, to the point. Be thoughtful, be intentional. It’s gonna lead you to success every time. Well, I have to, before we close this out, just again say thank you so much for joining us. This is a really great conversation. You guys are doing such incredible work and I’m really happy we got to dig into it a little bit. AS: Well, thank you, Riley, we have been so excited to have Highspot and it’s been really a game changer for us. So thank you guys. RR: Incredible. To our audience, thank you so much for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.
One of my key messages for you today is that it is ok to take a break. You are not a bad mom, wife, boss, employee, sister, aunt, friend, or other community member if you drop off the grid for a while. Yes, I felt a bit of guilt, but then I realized that I am better in all areas of my life when I take breaks. If you need to hear this, I hope it helps you! As my guest today, Dr. Angela Jackson, says, “It's a win-win.” “Win-win” is a traditional corporate term, but Dr. Angela takes it to a whole new level. In her NY Times Bestselling book, The Win-Win Workplace: How Thriving Employees Drive Bottom-Line Success, she shares 9 key principles that will drive the future of work. During the podcast, Dr. Angela and I chatted about: Why traditional top-down authority and decision making will not work moving forward.The key mistakes leaders and companies make when trying to enhance employee productivity.An overview of the 9 key strategies that emerged from Dr. Angela's research for her book.How can leaders empower employees to make powerful decisions?The impact of creating a psychologically safe work environment on employees. What advice Dr. Angela would have for any companies, teams or leaders that are resistant to change.And more!
The guys are back to preview the long season ahead for the local teams. Plus everyone's favorite Win-Loss-Win-Win-Loss-Loss Game and their Week One picks
Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
The inaugural Free 4 All showcase this weekend features 100 local music acts. Co-founder of Free 4 All Joe Hess joins “St. Louis on the Air” to share the motivations behind curating Free 4 All. He also shares the emerging and well-known artists on the showcase. Hess is joined by hip-hop artist and one of the Free 4 All performers Tamara Dodd, who performs as Bates, to share her experience as an independent musician and what she's looking forward to during the showcase on Saturday, September 6 and Sunday, September 7.
One of the biggest risks for independent data professionals is spending months or years developing a product or service that nobody wants to buy. The graveyard of failed data science projects is filled with technically brilliant solutions that solved problems no one actually had, leaving their creators with empty bank accounts and bruised egos.In this Value Boost episode, Daniel Bourke joins Dr. Genevieve Hayes to reveal practical strategies for validating data product ideas before investing significant development time, drawing from his experience creating machine learning courses with over 250,000 students and building the Nutrify food education app.This episode uncovers:How to spot genuine market demand before building anything [04:15]The validation strategy that guarantees you win regardless of commercial success [10:16]Why passion projects often create unexpected business opportunities [06:33]The simple approach that turns failed experiments into stepping stones for success [11:50]Guest BioDaniel Bourke is the co-creator of Nutrify, an app described as “Shazam for food”, and teaches machine learning and deep learning at the Zero to Mastery Academy.LinksDaniel's websiteDaniel's YouTube channelConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE
お久しぶりなので、内容多め、盛りだくさんでお送りしています。アウトプット練習にQuestions in the morning フォニックスで発音練習をやりながら、気分をあげる。「今日のグッとくる英文」で英語のおもしろさを感じながら、ぐふふと笑ってください。よい一日を!Qs : What's your favorite Disney character?What's your go-to Conbini drink?What's the first thing you thought when you wake up this morning?What's the coolest thing about being an English speaker?What's your favorite country you wish to visit?★Win win Wednesday. We won 5 hundred million yen!★The Lincoln Lawyer よりThe Lincoln becomes you. And you become you. You gotta go in there full Mickey Haller.★ポッドキャストよりThere's no chance to make eggs for kids in the morning. It is waaaaaay too much work!!!!!★冠水した道路 flooded road/ road is flooded
The TFG crew is back together (including Lovely), and in this episode, we dive into the growing trend of artists hitting the road more frequently. Are musicians touring more because they need the income, or is it a shift in how the industry operates? We discuss the financial realities of modern music careers, the impact of streaming on album sales, and how live performances are becoming a key revenue stream. Tune in for insights into the evolving music landscape and the pressures artists face today.Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez share their perspectives on current events that impact your personal finances and wealth mindset. In the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are first-generation, meaning they didn't inherit wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them, since the opportunity is abundant and a Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
Chinese President Xi Jinping is urging member countries of the Shanghai Cooperation Organization to march toward modernization together by bringing out the best in one another, and working together for a shared future.
Join us for a conversation with Sam Obletz, co-founder and CEO of Claim. Claim is a marketplace that benefits both customers and merchants: customers get real cash back on food, beverages, fitness products and more, while merchants gain actual or potentially long-term customers at a lower marketing cost. Claim recently raised a $12 million Series A led by VMG Partners, with participation from previous leads at Sequoia Capital and Susa Ventures, as well as new partners, Lightback and Metalab. In this episode, you will hear about:
In this episode, Kyle Malnati interviews Jocelyn Vas, the Chief Knowledge Officer of a real estate technology company called Final Offer. Vas explains how Final Offer is disrupting the traditional home buying and selling process by providing real-time alerts whenever an offer is made on a property. This brings much-needed transparency that has been lacking in the industry, allowing both agents and consumers to have the same information at the same time. Vas emphasizes that Final Offer is not meant to replace real estate agents, but rather empower them with better data and tools to serve their clients more effectively. She shares how the company's founder, who is also an agent, created Final Offer out of frustration with buyers missing out on properties and sellers potentially leaving money on the table due to a lack of visibility into the offer process. Voss believes embracing innovative technologies like this is crucial for agents to survive and thrive in the evolving real estate landscape.
On this episode of The Karen Kenney Show, I talk about the power of stopping before you start - especially when it comes to how we communicate with others. I share a little story about catching myself as I was about to fire off a sarcastic response (classic Masshole move!) and realizing that just because something comes easy or is a habit, doesn't mean it's always the best way to show up.Sometimes, it's worth pausing and asking ourselves, “Is this really how I want to respond?” I dive into how our brains get wired over time for certain automatic reactions, like sarcasm or quick replies, and how the speed of today's world makes it even harder to slow down. We're all so used to “instant” responses and moving at the pace of technology, but that doesn't always serve us - or the people we're talking to. I talk about checking in with yourself before you hit send -or- how I like to pause before I open my big fat mouth!
In this episode, Paul talks about how to engage with a customer who may not be happy, for whatever reason, with you and your company while on a service call or other interaction. Listen as Paul explains how to get to a Win-Win and you retain that hard earned lead while salvaging your local referral reputation.Listen as Paul Abernathy, CEO, and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC then visits https://fasttraxsystem.com for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.Become a supporter of this podcast: https://www.spreaker.com/podcast/master-the-nec-podcast--1083733/support.Struggling with the National Electrical Code? Discover the real difference at Electrical Code Academy, Inc.—where you'll learn from the nation's most down-to-earth NEC expert who genuinely cares about your success. No fluff. No gimmicks. Just the best NEC training you'll actually remember.Visit https://FastTraxSystem.com to learn more.
In this episode, Paul talks about how to engage with a customer who may not be happy, for whatever reason, with you and your company while on a service call or other interaction. Listen as Paul explains how to get to a Win-Win and you retain that hard earned lead while salvaging your local referral reputation.Listen as Paul Abernathy, CEO, and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC then visits https://fasttraxsystem.com for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.Become a supporter of this podcast: https://www.spreaker.com/podcast/electrify-electrician-podcast--4131858/support.
In this episode, Paul talks about how to engage with a customer who may not be happy, for whatever reason, with you and your company while on a service call or other interaction. Listen as Paul explains how to get to a Win-Win and you retain that hard earned lead while salvaging your local referral reputation.Listen as Paul Abernathy, CEO, and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC then visits https://fasttraxsystem.com for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.Become a supporter of this podcast: https://www.spreaker.com/podcast/ask-paul-national-electrical-code--4971115/support.
According to a report from Fortune, more than 70% of the 40,000 mergers and acquisitions they studied fell short of expectations. So, how can you guide your sales teams navigate transformations and come out stronger on the other side of change? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Sérgio Vasconcelos, director of revenue enablement at Feedzai. Thank you so much for joining us. We’re super excited to have you. As we’re getting started, I’d love if you could just tell us a little bit about yourself, your background, and your role. Sérgio Vasconcelos: Thank you. Thank you. And thank you for the invite. So Sergio, based out of Lisbon, Portugal as probably with all of the enablement leaders in board, we actually just stumbled up on the position. So got my degree in computer science. I’ve been doing multiple roles from software engineering to project management till. Roughly eight, nine years ago, I started to get introduced to the solution consultant world. So supporting sales during the sales cycle with that technical knowledge and that advisory. And that has been the go-to for the probably for certain 10 years afterwards, there was a, uh, a stumble at feeds eye, you know, where I was able to, to gather that knowledge. The solution consultant and that experience of talking to the clients and I was actually invited to join recently created enablement role initially at Product ’cause the company was growing quite significantly and that organic growth was very much. Creating some challenges to what concerns the common understanding of the products and the services that we were doing, and that we had to go to market, that we had to sell, and then we had to activate and support to our clients. But then that evolution actually went really positive, and then the opportunity came for me to reach revenue, uh, on that same enablement function. That’s what I’ve been doing for the last, uh, three years, if I’m not mistaken. RR: Amazing. Well, I think it’s definitely a common story that stumbled down the rabbit hole of enablement from a different discipline, and you look back and go, how did I get here? But I’m so happy. I am, and we’re so happy you are too, because we have a lot of interesting topics to cover with you today. I’d like to kick off the conversation by asking about today. So in your role at Feedzai. What key initiatives are you focused on this year? And then in addition to that, how does your enablement tech stack support you in driving those initiatives? SV: First, in order for me to be able to, to share what is the focus of this year at Feedzai a little bit initially on what is enablement from my perspective. So enablement at the end of the day and the baseline, the core tenet is to address change. Experience simply whether it is in people, whether it is in product and services, whether it is, uh, market shift or market expansions, or whether it is actually in changing the ways of working. So enablement is actually the, the catalyst to promote that change. With that being said, the focus of this year for me and the team is actually three core themes that we have. The first is to raise the bar, whether it is from a soft. Hard skills perspective, but also to reinforce sales best practices. That has always been at the top of our agendas. We always need to be at the top of our game, whether it is with the knowledge of our products and our solutions, whether it is on the way that we interact, to have always a customer first mindset, the value first approach, and also to, of course, you know, to operationally speaking, to be as efficient as possible. The second one is how do we enable. Our sellers and you know, and our teams for success. That is basically the premise of how do we ensure that when a new Feedzaion comes in, they are equipped to succeed? Whether it is the first moment that we join the company with a solid onboarding program, not training, because I think that it is a wider aspect, or whether it is after the onboarding. How would they succeed on an ongoing support and that not only on the sales side of the house, but also to all departments that create the revenue function, whether it is customer success managers, whether it is inside sales team solution consultants. Others. The last, but not the least, is actually the one. And because I’m an engineer, you can’t improve what you don’t measure. Right? So that’s one of the quotes I have from Peter Drucker. I’m a fan of that because we need to measure. You think that in the world that we live in, we need to. Really to focus on continuous improvement. So those small steps so that when we can do them consistently, then we can get better outcomes. And I think that that is, has always been at the top of our agenda. How do we ensure that we measure progress? And if we don’t, how do we actually identify it ahead of time so that we can adjust and adapt according? RR: Absolutely. I think that introductory perspective of enablement as a change manager really sets the stage well for a lot of what we’re gonna talk about today. Starting with, I know in the past you’ve switched off of a previous enablement platform and made the decision to embrace change and move to Highspot, so I’d love to talk a little bit about what motivated you to make that evaluation, make the change, and then what advice would you give to someone who’s looking to do the same? SV: Yes, absolutely. So that was well investigated by the way. So there’s also a premise on the enablement, and I think that this is actually true for the overwhelming majority of the enablement teams in the business, which is we’re not big teams, right? So if we are agents of change, if you are here to actually to accommodate and to address change, we need to do that both effectively. And efficiently. And, uh, because of that, we have some, you know, simple requirements of an enablement platform that we need to consider. It needs to be extremely easy to operate. Extremely easy to use and reportable. In conjunction to that, it needs to act both as a content management system as well as a learning management system. So it needs to serve both domains because again, if we just add up on the number of tools that we are supporting, the operational footprint, it’ll be a little bit heavier. What happens is that feeds eye. Basically runs at the fast pace and we were struggling to operate under those assumptions efficiently. And uh, we were getting some feedback from the users that, um, although the information was there, it was available, it was not easy to find information. You know how salespeople and how revenue folks are, right? They like to spend their time not working on back office. They just want to make sure that they are in front of the customers and, uh, you know, and spending their time with customers. But whenever that they need to find something, they need to quickly hop in. Find the information, get back to business. So that was, you know, we had a little bit of mixed feeling on the feedback that we got. And the other part is that the reports, when we talk about reports, we talk about. Numbers that generate insights, not just the KPIs per se, the numbers per se, the number of people that have been trained on, or the number of people that have downloaded certain assets. It’s actually the impact that will give and the trends. Are we getting some more engagement out of the engagement platform? Everything that we are releasing is being used and is it being adopted? And we were struggling to have that type of intelligence on our side. Hence we had to go. And search for alternatives. RR: Yeah, that all makes sense, and I think it’s something that a lot of organizations struggle with. You mentioned kind of what led you to the evaluation, and since you’ve made this decision and implemented Highspot, I’d love to know what are some of the differences that you’ve seen and maybe some of the benefits that you’ve noticed now kind of living in this new world? SV: It’s actually, it boils down to very simple things. I think that the number one is it’s not a thing anymore for us to operate the system. It’s really hassle-free, let us say, we don’t get anxious when we need to roll out, you know, just a certain go to markets. We don’t get anxious when we need to support the rebranding, when we need to actually to curate material that has been sitting for a while. So everything, all of the aspects of adding new assets, managing existing assets, updating existing assets, it has become really a hassle for operation. That has been one of the biggest ones. So basically we removed that variable out of our capacity, right? And that means that we have capacity to support all of the go-to-market initiatives going on. The second one is honestly the support. The support of Highspot as a whole. It was. Kind of an eye opener, honestly, from the moment that we were doing basically inquiring high spots on the capabilities, the thoughtful way of actually understanding what was our problem, what was our requirements, and how to best serve them. With Highspot being very true on what was possible and what was not possible. From the moment that then afterwards we made a decision of going with Highspot and then the activation. Process started all of that thoughtfulness of, uh, ensuring that feed eye had a solid foundation that could serve this for the long haul. That was really, really interesting. And actually because we are now are at that process that we’ve passed way beyond the point of activation and we are just continually running and, and evolving with the tool, the on-demand supporters, uh, second to none honestly. And, uh, that’s. Customer, it’s not even customer support. It’s actually customer care. That really makes a huge difference when, again, we need to cope with change. We need to be fast and we need be quick. I think that actually the last one, and that is a very recent one, is the new things that are coming up with ai. We know that AI has been, is an a acronym that is on the agenda of many people, is not a stranger that feeds ai. Honestly, you, we’ve been talking about AI and domain risk management since AI was not a thing. But, um, I think that more than the AI itself is actually how to apply technology to address the enablement needs. And really the stuff that has been, uh, coming along in the recent product, uh, updates has been. Amazing. And, uh, we are actually on the verge of trying out some really exciting stuff and I’m really excited about what’s going on. So again, that evolution also plays a part because scaling. Scaling is dying. RR: Yeah. I love to hear that you have that kind of foundation built and then knowing that you have that partnership for the future, especially because. I know Feedzai has recently gone through some significant changes. He recently acquired a company, which of course is gonna be a monumental change for your sales teams. So from your perspective, having gone through this moment, it’s only recently in the rear view, what are some of those common pitfalls that organizations often face during big organizational change like this? And then how can they avoid them? SV: So, well, I’ve been at Feedzai long enough to actually to witness a second acquisition, so I was lucky enough to witness that. From an enablement perspective, a change is a change whether major or minor, it is a change. So again, if we build those foundations right, it becomes easier or it becomes almost like part of the process because the rails, they are set in order for us to introduce that change to the revenue organization. But honestly, if I could spin around that question and probably just focus on actually what I believe that made a positive difference out of, you know, out of the whole process and actually. Even wider than just enablement. So from a company perspective, I think that first and foremost, having a clear understanding of what is the outlook of what is the end state of what would post acquisition, post-integration would look like, and be very clear on that vision. I think that that is, you know, establishing the, the end goal is the number one priority, and then the second one is actually how do we get there? That is a clear plan with clear definition of who is involved, what’s the schedule, what’s the timings, who you know, what they need to do so that we can, we can fulfill that vision. And then honestly, it’s just, it’s sheer greet and pure team execution. It’s making sure that there’s ownership on everyone’s involved and you know, and get it done well because it, nothing is all that rosy. Right. I think that, again, change is the only constant in the world. So. Things will happen. We’ll need to accept the fact that not everything will going to turn out smoothly. We need to be able to adjust and just move forward. So we just need to accept the fact that it won’t go without its bumps. But, uh, I think that if we plan in anticipation, there’s a clear vision, a schedule for us to get there and teamwork at, uh. It makes a world of a difference. RR: I love the kind of breakdown of a really big initiative, like an acquisition of just where are we going, what is our end goal, and then how are we gonna get there? So thinking of that, how are we gonna get there? And getting a little bit more granular into that. I’d love to know how an enablement platform helped you as you were figuring out those steps to get to that end goal. SV: That’s a big one. How can we actually boil it down? I think that if we can try and simplify it. So first the, an enablement platform needs to isolate from the noise of the world of excessive information that we have today. It’s almost like the definition of insanity, that we have so much information in the internet and in the world today that we need to actually to create large language models, to be able to consolidate and to make that information really efficient and useful for us. But, um, if we can just boil it down to one or two things, I think that one is. By isolating the users of this excessive information, the enablement platform will be able to actually to bolster the user’s efficiency, right? So when they need it, what they needed being there, it is there. So it’s almost like it’s a tool of confidence that you have an enablement platform where the material that it is available is curated, is ready to go, it is always up to date. It is a reliable source of information. That sellers and the revenue department as a whole, as an asset at their disposal. That is one. I think that the second one is, again, we need to be efficient. So time to market is really, really key. So departments that are creating those assets, that are creating those materials, that are creating those trainings, they almost have the recipe. They have almost like a conveyor belt where they can transition everything, whether it is products or services, or any change that has been defined and move them consistently and effectively. To market and an enablement platform is actually a tool to be able to create that consistency, to decrease that time to market and to actually make sure that we are predictable in the way that we approach change as a whole. RR: Earlier you kind of broke down an enablement tool as it needs to help you with your content, and it also needs to help you with your learning. So I’d like to touch on that. Second piece, as I know that training has been a really key lever as you’re navigating this change, looking at the data, it seems that you’ve achieved a 100% active learner rate in Highspot. So I’d love to know what are some of your best practices for optimizing your programs and then getting reps to use them? SV: Yes, yes. So first I have an awesome team, so that is one. But I think that the second, which is a very. Much necessary key aspect that we need to socialize is that without management buy-in, we can’t really be successful, right? So there needs to be a belief that training and enablement is a core tenant of success. Because without that, we’ll be throttle by it. So I think that that is the number one. So team’s awesome. Management, buying management team is awesome as well. The second one is when we think about training, we think about in isolation. Honestly, I think that we need to broaden that up. When we think about training. We think about training in the lens of the onboarding or in the lens of resident sellers or resident team members, and how can training can. Educate, influence and evolve KPIs, metrics and outcomes. Whether you are a new seller or a new feed design in general, or whether you are a resident that has been with feed, you know, for a number of years. So thinking training broadly. I think that that would again, get us away from the training and the training completion and more around outcomes. What type of outcomes do we want? Depending on actually the Feedzai tenure and where they are and when they join and for how long they have been in the company. The third one is you trust that you verify. So, you know, I do expect all of our revenue colleagues to do the training, but we need to introduce gating on those. So, for instance, if we think about, you know, a simple example is at the onboarding we have an onboarding program. So training it is required to be done. And then afterwards there is a checkpoint, a checkpoint to assess after, you know, actually if the training was done, if, if the manager provided the, the review of the, of those submissions of, um, you know, and then of course then we’ll move forward. Right? So almost like the training per the training, it is important to be rolled out, but it also needs to be validated and verified that the people have done it. Done it in the time that it was given to them and actually produced the outcomes and the learnings that we have expect out of them. And nothing happens with that if we don’t have reports. So that the ability to create reporting, to give that awareness, not only the individual awareness, but also the managerial awareness, it is important. So managing up and managing down. So then afterwards, everyone understands where they are at their learning and development path. The not so fun path is you just keep on beating down the dead horse, right? It’s ad nauseum. You just need to continue on pushing the teams. They have 10,000 other things to do, right? They have quarter, they have quarters, they have renewals, they have upsells. We just need to continue on reinforcing the fact that training is a shortcut to success, a proven one. RR: I love that phrase. I think we’re gonna have to steal that. Training is shortcut to success. It’s a great way to put it, and a, definitely a more positive slant than beating the dead horse, but both are true indeed. I’d like to touch on something a little bit more abstract, which is that during an acquisition, roles are changing, dynamics are shifting. Reps might start to feel a little bit uneasy. So what is. Your advice for motivating reps, easing that process of change and then getting them comfortable with that new state of work that you’re in? SV: Yeah. So that it is a tough cookie indeed. So I think that there’s something that, um, enablement can do and there is something that management, management can do as well. I think that from a management perspective, from a senior leadership perspective, tackle upfront and with clarity and company-wide, what’s happening, what’s the plan and what’s the goal? Be very clear and very forthcoming about it. The sooner the merri, just because you know that doubt, um, if we leave doubt for too long, right? Generates a lot of discomfort. I think that everything else, again, enablement, new joiners, new team coming in, included, be a Feedzai as soon as possible. Getting to the onboarding training, getting to the onboarding bootcamp. Make them a Feedzai, make them part of the family. Reach out just like we would do with any new joiner, but with the extra attention because that uncertainty always bubbles up. If we are just aware of that and again, introduce them into the same processes, treat them as a family member, I think that, uh, everything will turn out to be all right. RR: Yeah, I think that’s great advice. That kind of marriage of clarity and then compassion of understanding that this is a hard moment. We’re right there with you. Let’s talk about it. I think that’s gonna earn you success more than trying to come up with some ad hoc strategy or anything like that. One of the things that you’ve. I think mentioned a couple times as we’ve been talking is the importance of measurement, the importance of data trust, but measure. So what are those key metrics that you’re looking at as you’re driving change initiatives like these? What are you monitoring to ensure that your teams are on track and that you’re in that execution phase and you have your end goal here? What are you looking at to make sure that you’re on your way there? SV: On that aspect, it’s almost like it’s a bottom up. Type of strategy, so, so zooming out a little bit, so in essence, any change initiative requires a go to market of sorts, whether it is a bigger one, smaller one, and with a go to market. There’s a plan, there’s a strategy. So depending on the type of go to market that exists and the priority that exists, there is a. A bill of materials of assets that need to be built and that needs to be then released to either the market, so either internally or external, so to the revenue organization, other departments of the market. Also, on all of the go-to markets that are relevant, we’ll try to create certification courses to make sure that there is this ability or there is this trigger. So that the existing roster of the revenue family is acquainted with the new go-to market that we are releasing for the minor, let I say for the less relevant things we make use of what we call just in time training. So reference spaces in Highspot where we can make available the information because most probably certain people will need that. Two months from now, six months from now, and they’ll can resort to the same place to look for that information again. The quick hopping hop off, and that is what we try to reinforce. So we plan those go to markets, we make the quarterly, the quarter, the quarterly schedule. We make them available and we reinforce them as the quarter goes through. Then in each regional QVR, we basically report the status, the progress, the achievements, and again, reinforcing the need on those qvs. But then again, with the management buy-in, those KPIs of certifications, the progress and the completion and entertainment, they all bubble up into revenue wide KPIs as well. So it’s the bottom up from the release of the GTMs, the creation of. Either certification courses or references that people can or should be doing. All of that then is mapped out into a quarterly schedule and they, all of that bubble up into macro KPIs under the revenue organization. RR: I really like that chain of events of how do we get from, you know, the beginning of activity all the way through to what the business cares most about. I’d like to maybe double click into measurement a little bit and talk about, you know, since implementing Highspot. I’d love to know if there’s any business results you’ve achieved, wins that you can share, accomplishments that you’re measuring, that you’re especially proud of. Anything like that. SV: Without going too much into detail, but I think that there are a couple of insights that I think that were really, really useful. I think that Highspot has enabled us to create actually a revenue wide initiative called Road to Productivity Focus on sellers, and that means it’s almost like starting with the out with sellers. So what is the definition of success for sellers? By the end of year one, potentially reaching a particular quota, right? And now we’ll say, okay, for the seller to be able to be successful by the end of year one, what needs to be the road for them to be successful? So by the end of quarter one, what type of pipeline needs to be created, or if that is the pipeline that needs to be created. So KPIs should be on Q1, on how to be trained. For them to understand what they are pitching and what type of pipeline to create. And then to be able to, so quarter one is on the training side of the house. So training KPIs are, are the focus for the quarter one evaluation of sellers. The quarter two is the amount of pipeline created. The right pipeline created. So KPIs really focus on that second quarter of, are we actually. Is the seller actually developing the right amount and the right quality of the pipeline for them to be successful at the end of that year. Then for instance, on the Q3 is what type of KPIs or what type of pipeline or what pipeline is being actually developed and has been progressing through the funnel so that they can have enough coverage for them to attain the year one quota. Final outcome of having everyone at sales be incredibly successful at year one. How do we actually backtrack it into outcomes? And all of that is actually is backed up by Highspot, right? So on the, uh, month one on the training, having the training ready to go under the onboarding program is paramount. We then, we reinforce quarter three and quarter three with specific role plays for the typical scenarios that they will mostly kind encounter while they are trying to qualify opportunity, while they’re trying to pro progress on opportunities. And then afterwards, hopefully. It’ll end up with a successful year one for residents. It’s a little bit on that as well, because if you think about it, the training, training as a Pacific Lego block, it’s very useful for the new joiners, but it’s also very useful for the existing or for the residents because again, new products are coming out, new releases are coming out, new USPS are being generated, new ways of working. Are being, uh, continuously improved, then they need to continuously be on top of their game. So with that being said, the same mnemonics that we use for training at the onboarding, we also leverage them for the existing sellers as well to making sure that both motions the new generation, the existing generation, they then they all benefit from the same product innovations and, and, you know, and new services that feeds I makes available to their clients and equip them with the right knowledge for them to be able to be. Successful there. So the same way that we have a road to productivity of one year for new sellers, we also have a subset of those KPIs that we also try and understand if you are also getting good outcomes for the existing residents as well. RR: I really like how you broke that down into kind of a very clear step by step. It makes it feel more manageable and more actionable and like you can actually viably complete these steps to get to success. I think oftentimes these are very large, scary things to tackle. I think you broke it down very clearly, so thank you for that. So looking ahead, how do you envision evolving your enablement strategy to keep pace with your business’s growth, especially with, as we talked about, the ongoing adoption and interest in AI technology? SV: That’s actually, it’s almost like it is a wider question because it almost touches us all roles, all functions, and actually the future as a whole, right? How do we stand up with the, with this evolution of ai, of uh, this digital revolution that’s, uh, probably, we see that only on the industrial area and we are now undergoing that one. I think that honestly is, again, back into the core foundations of being very operationally nimble. I think that if I can summarize one in one sentence is actually how can we do more with less? How can we make sure that almost like we double with triple, we increase in one order of magnitude, what we can do with the same capacity? That we have today, or with a minor incremental gain. The reason why I am so curious about the, for instance, the new capabilities that Highspot has and whatnot is, as we know, the trust, but verify is actually a very nice to say, very hard to do. Because the verification process, typically we need to rely many times on the managers. The managers, they are accumulating responsibilities because they have a team to manage, they have outcomes to produce, uh, and to generate. And how can actually enablement can take away some of their burden, some of their load and be able to actually to ensure, you know what? How can we actually make more or do more to be able to equip new sellers and new revenue and new feedzai to be very, very well enabled, very well trained, so that can we maximize the chances of being incredibly successful at Feedzai? And that can be probably just ly speaking. For instance, one of the capabilities where I’m really eager to look forward to is the review of the submissions. How can AI actually auto review certain submissions, gives insights even without an enablement persona to be able to give them. It’s actually me as a seller. That I’ve just uploaded a feeds I pitch or a solution pitch. How can AI help me to give the insights that I need for me to continuously improve without relying continuously on my manager to do that feedback? Right? How can we enable that happen? How can we bring more self-sufficiency to sellers so that they can. Create their own learning path, and that is actually the path of scaling. That is actually the path of scaling, is, if you think about it, how can we actually grow tenfold without growing linearly? How can we actually do that without requiring 10 times additional people? That is what I think that AI will be able to give us. It’ll be able to scale our responsibilities and our outcomes without the need of us, having 10 times more people or 20 times more people, right? How can we do more high impact activities and leveraging AI to do all of those other things? RR: Those are certainly the questions that I think most companies are asking of how can we do more with less? How can we maximize our impact? And I wish you and Feezai all the best in answering them as we’re all figuring it out. But that’s it for us. I wanna say thank you so much for joining us today. It has been a fantastic conversation and I really can’t wait to share it with our audience. SV: Thank you so much. Was a pleasure. RR: Thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.
Conservative Mouthpiece Radio - Join The "Patriot Party" and have a VOICE
In this episode, Paul talks about how to engage with a customer who may not be happy, for whatever reason, with you and your company while on a service call or other interaction. Listen as Paul explains how to get to a Win-Win and you retain that hard earned lead while salvaging your local referral reputation.Listen as Paul Abernathy, CEO, and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC then visits https://fasttraxsystem.com for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.Become a supporter of this podcast: https://www.spreaker.com/podcast/ask-paul-national-electrical-code--4971115/support.
TFG is back! Well, technically only Lawrence lol. In this episode, Lawrence discusses unpacking the “silence deficiency”: the constant noise—notifications, meetings, mental clutter—that drains focus, creativity, and emotional bandwidth. He explores why strategic quiet isn't a luxury but a performance tool, and how to incorporate micro-moments of silence into a busy day without quitting your life.Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez share their perspectives on current events that impact your personal finances and wealth mindset. In the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are first-generation, meaning they didn't inherit wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them, since the opportunity is abundant and a Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
You don't need your ex to choose you to have the love you deserve. In this episode, I break down the raw truth: lasting love doesn't start with them, it starts with you. I'll show you how to build the clarity, self-worth, and emotional strength to create a win-win situation — whether your ex comes back or not.You'll learn:The 3 pillars of lasting love that protect you from heartbreak cycles.How to detach your identity from your ex and reclaim your power.Simple practices to prepare yourself for the love you actually deserve.If they come back, you'll be ready. If they don't, you'll still win.
According to research from Salesforce, 69% of sales reps say they’re overwhelmed by the number of tools they must use. So, how can you reimagine your tech stack and GTM strategy to maximize efficiency across your teams?Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Kate Curtis, senior product Marketing manager of Enablement at Kevel. Thank you so much for joining us. Kate, I’d love if you could start just by telling us a little bit about yourself, your background, and your role at Kevel. Kate Curtis: Great. Yeah, so I’m Kate Curtis. I’m based out of Boston and working with enablement here at Kevel, which is a retail media cloud service platform, and I just recently came on, but I’ve had a very diverse background in terms of working in different companies in different verticals. I actually got my start out of college working in a box office for nonprofit arts, anywhere from opera, theater, dance, you name it. I think it was a masterclass in doing everything with nothing and it. Gave me the ability to think about how to sell things in a way that aren’t naturally able to sell when you can actually sell artistic creativity by showing people the possibility. That was one of the first lessons I got that got me hooked into enablement, and so how do we talk about things? Whether it’s about a product you’re selling or something, you’re convincing somebody to read a book. How do you talk about things in a way that catches them, that enlightens them, that brings value to them? It was a grassroots kind of situation where you had very little, very little money and had to get creative, and so I took those skills and. Started making my way into advertising, working for other ad tech companies like Criteo, Amazon, and now here at keval. And the uniqueness of it is everybody struggles with the same things no matter what your business is. RR: I love how you connected the dots from beginning to end working in a nonprofit initially and an arts focused nonprofit. You learn to be scrappy. You learn how to communicate with people well. You just have to. So I think part of the reason we’re excited to have you here is you have a really great wealth of experience. Kind of across a lot of different disciplines that we’re very excited to dig into. And on that note, we kind of have a lot of ground to cover today. So excited to jump right into it. So first question for you, as a marketing leader, what are some of the key go-to-market initiatives that you’re focused on driving for your business? KC: Yeah. If you ask any enterprise leadership, they’re going to say, sell, sell, sell. Get it out there. Get it in front as many people as possible. Get those dollars. A, B, C. Always be closing to me as somebody who comes from a background, particularly I am a child of two public school teachers. It starts with education. You can’t sell unless you believe in it yourself, unless you understand how it works. And that gives you the capability to be able to take a story to the table and solve for a customer. Tell them not just how the features and functionality work, but so what? What is this gonna do at the end of the day? So the real priorities for go to market is let’s start with educational foundation, and that’s whether you are building something out yourself internally, whether it’s coaching or you’re building out playbooks. Finding something to be able to reach a myriad of learning personalities so that they feel confident. Being able to understand themselves and tell their own story versus read off of let’s say a sales script or speaker’s notes on a deck. From there, it’s being able to give them something that they can take to a customer that isn’t built from within. And I say that by meaning. How do we keep whatever our content is, whether it’s a video, it’s a one pager, it’s a deck, what have you, how do we ensure that we are showing the value of product? But that’s not where the conversation starts. The conversation should start from how do we. Have those conversations with people to find out why we’re actually meeting today, and then being able to work backwards into the functionality of the platform where that. We bring in the education layer, right? That’s where we bring it in. We can sit here and talk hypotheticals of what you can solve for for a customer, but at the end of the day, you’ve gotta be able to show the proof. So if being able to allow people to feel confident to talk about something that they can solve for understanding a customer’s needs, and then being able to provide them that proof. Is something that we’ve really focused on. So how do we make sure they have the education? How do we make sure they have the go-to market right materials? And how do we make sure that they stay aligned and then continuously learning from them, from the data of did it work? ’cause we’re all making assumptions about what the market is like and who our customers are and what they’re struggling with. But if you don’t lean into the data and validate and challenge things, then it that go to market time is just gonna get longer. And less impactful. And at the end of the day, that dollar is gonna take much longer time to come in the door. And so really starting from the basics. RR: Yeah, I really admire that education first approach. I think that’s a great philosophy, but I know that it’s also kind of, it’s hard to drive at scale. You’re trying to do a lot of things to build confidence, to build that alignment, to get reps ready to go and sell meaningfully. And so I know that’s a big challenge that I’m sure you and literally everyone else is dealing with. So I know that one of the ways that you’re kind of combating that challenge is through. Go to market efficiency. I’ve seen you frame it as operating leaner, faster and smarter. So I’d love if you could walk me through the building blocks that you and any other GTM team would need to kind of bring that philosophy of efficient execution to life. KC: Yeah. Again, starting from. Getting it right from the start. So we started off, we’ve had enablement surveys running for the past couple of quarters internally to be able to understand where people are struggling, not just with content needs, but where they are lacking in feeling confident about certain messaging or products or ICPs. Really understanding across the board what are the big gaping holes, what are the areas that we can lean on the little less into, and. Starting off with something like that, to be able to kind of add that data to again, be able to not only just understand, but measure quarter over quarter is incredibly helpful to how we kinda got started in isolating what’s the biggest areas of opportunity versus long-term goals. And from there it was about, I heard loud and clear when I came in. I can’t find anything. I don’t know if it’s up to date. I don’t understand how to talk about it. I can’t find answers to my questions. And again. Tale as old as time. Everybody has that problem no matter how big and how much money you have in the bank. And so that’s where I lean into tools and that’s where I brought in Highspot, is the idea is like we need to start from a clean slate before we can even go to market. Otherwise we’re just gonna keep repeating the same issues over and over. So this was a great opportunity for us to kind of start clean and enter into a tool. I know that everybody and their mom has a thousand tools across the business, and the names just get funnier and funnier the more you adopt them. But the idea of this is what I was trying to impress upon them is we have so many rich channels of content, whether it’s discussions happening in Slack or it’s things that are happening in HubSpot, or you know, all this rich content built by multiple different departments living across the ether. And they’re so rich in what they can provide and insight and education and just quick answering of questions and being able to help our teams become strategic advisors versus salespeople. And so being able to ingest that into one tool rather than replicating another tool was a great opportunity to say, I’m gonna help you find what you need faster. That, and then as my customer got ’em. They said fantastic. And I’m not saying it’s easy as that to get a hundred percent adoption, but that the fact of the matter is of being able to give them back time into their week to do their job was problem one that we were solving for. The next was finding my champions. So finding those people. That’ll drink the Kool-Aid with me, and so I had a lot of one-on-ones, which is exhausting at first, but as we say in sales juice, it’s worth the squeeze. After we got started doing the one-on-ones people, it was like they saw the light, specifically looking at digital sales rooms, being able to have something that didn’t just benefit the salesperson but became an effective tool to help them. At when the deal was closed, to be able to hand that over to the existing business team and everything’s there, and they’re able to then build upon that and it becomes this one stop shop for a customer lifecycle versus these different stages that we see customers in. It becomes a partnership versus just a deal commitment. And then. I’m a mom, I realize I get my kid to do things when I, you know, reward them. So I actually started building out some spotlights. So most recently called out some of the, the salespeople that got really creative in the digital sales rooms about not just taking the. Templates I built out with some of our standard content, but really thought about it and really engaged with the tool. And out of the digital sales room was the first one they built 60% of the material was engaged with by customers. And to be able to see something like that where we’re still building materials in real time was incredibly. Informative and helps like to feed how we should start rebuilding these rooms. So showing their other sales team members look what they’re able to do and look at the conversations they’re able to elevate. Cited that little bit of competition with their other salespeople. But I, the, I created an award called, I Got 99 Problems, but a Pitch Ain’t Won. And now that is my enablement award I give out for spotlights that are all hands when I’m calling out people for certain things. And as cheesy as it is, you know, it brings people back into the conversation and people actually text and said, how can I get the next one? So it’s, it’s a lot of different ways of looking at it. Again, at the end of the day, yeah, they’re my teammate, but they’re also my customer. How am I gonna make them successful? What are the same discovery questions we ask? And then as I’m doing that, being able to champion that out. It’s being seen by other members of the business and they want their stuff seen too. So you’ve got product in there with like release notes, which, so we build out an RSS feed, so all the release notes are constantly feeding in there. Everybody is getting a benefit from it, depending on what. How they’re engaging with Highspot and we’re unsiloing all of this information and helping people find the answers, speak more confidently in real time, using AI to help make things faster and learning with data. ’cause data doesn’t lie. RR: Amazing. I love that you’re kind of marrying the functionality with the fun part of it, because that’s how you kind of drive adoption is you need to prove, hey, this helps your workflow and then also. You get a benefit by using it, and maybe it’s a little silly, but it’s also fun. I kind of wanna touch on something interesting you said, which is the struggle that so many teams face of dozens of tools with increasingly ridiculous names that your sellers all need to keep track of, click into, figure out. So I’d love to know a little bit more about what. The difference a unified platform makes for your team. So could you talk to me a little bit about how that centralized source of truth is improving efficiency and helping you better drive your initiatives? KC: Yeah. Great example is we have another tool that we use for our RFPs. So whenever a request for proposal comes in, there’s a whole other separate tool that most people don’t even know about and it actually is managed by a team of some of our engineers and it has over 2, 400. Questions asked by customers and RFPs with validated answers anywhere from the high level down to the nitty gritty. And so what I’ve done is I’ve connected that tool into Highspot, and so using copilot. People can go in and say, you know, what kind of ad formats can I use? And that’s probably not in a deck. It’s probably not in a one pager or maybe not into the detail or granularity you need. But because it can scrape that, it is able to scrape that data, give the information the answer back to the person in real time, and then point to the source. So if they need to dig in a little bit deeper, and what I like about that is the recommendations as well. So even if they’re answering a question, if I’m on a call with a customer. I guarantee you, no one on this team, unless they’ve been here for a while, could be able to answer that spitfire. The idea is that I’m enabling that person to find that question without having to go to a Slack and give that little intermission of time. That could be more conversation with the customer. They can find it in real time. They can provide the answer of the most basic level, and because it makes recommendations of other content that’s related to it, it helps them continue and evolve on that conversation In terms of discovery. So, okay, you’re looking for the different formats. Where do you typically like to serve your ads? What kind of ads do you like to serve? How do you like to do targeting? It helps to really drive the conversation and then at the same time, give you those things that you could put into the digital sales room. ’cause you know that that was impactful and maybe informative to them. So really thinking about where would I go for certain things that. Either people know about. So Slack, we are getting a little hacky and we are exporting some slack threads that are specifically around questions that come to our support teams. And so. As we can get that content in. It’s a little dirty because it’s an export from Slack, but the amount of conversations that are happening in there and dialogues about our customers and things that they’re asking about or struggling with, it’s such rich information that standardly wouldn’t exist in an enablement platform. And while it is not a deliverable, it is a resource. And so, you know, as people are having conversations, they’re able to find answers. They’re able to at the same time, educate themselves. Uh, in a self-service fashion, and it’s interesting to us to be able to go into those search channels and be able to see what people are asking so that we, it again helps us better understand where our content gaps are. Being able to reduce the amount of things that are open for you to be able to find what you need in a way that we keep it in controlled chaos, as I like to say, has been incredibly helpful. We were able to get answers to an RFP within the first week of launching Highspot. So it’s the idea of thinking out of the box of what this tool is meant to do in standard form of how we make sure people find content. I think it’s about how we make sure people find what they need. In real time and ensure that they’re confidently able to understand it and that we’re constantly looking for other areas to help feed into the platform and give them something that maybe they didn’t even know they were looking for. RR: Those are such great examples. I really enjoyed hearing about how you have created a space for so many conversations. That maybe would just happen in a little bubble, but now the entire organization has visibility into that, which is just incredible and I’m sure saves your engineering team and your support team a lot of time and a lot of slacks we’re working on it. I think that actually feeds very well into the next question, which is, you know, a key part of efficiency is alignment and synchronized collaboration. So I know you’re working closely with, like you said, product engineering, sales teams all across the organization. So beyond maybe what you’re doing so far in the platform, what are some best practices that you have for aligning GTM KC: teams? I think a really specific thing is kind of going back to what I mentioned at the beginning, is I did a road show before we signed and after we signed with key stakeholders from these teams, and none of them knew what Highspot was. So I was able to come in from an approach of what keeps you up at night, what are you struggling with, what can I help you with? What will make you look good? Again, the same thing. I would go to a customer. It doesn’t matter if it’s a car, if it’s hammer, if it’s software. The only reason I will come on board if it’s something that provides value or impact to me. So it was going to those teams and finding out. What are they struggling with? And a lot of it was they have so much documentation and so many things they want to get to everyone. But much like everybody, it lives on Google Drive or it lives in a doc portal that people don’t log into. It doesn’t give room for context or clarity. So again, like going to product and, and them saying, we have all of this stuff that’s out there that. Roadmaps and release notes that really could impact renewals or really could change the game in terms of customers that maybe didn’t think we were in the place right for them previously. But now we have all these things that we didn’t imagine. It’s being able to have those kind of things out there that help elevate the products and work that they’re doing. Going to our marketing team. I mean, you know, marketers, they are content churning themes. They are writing and delivering so much stuff and it just, you know, unless it’s through social channels or through campaigns, you don’t really have any data on that. So how can we start leaning into what’s working in marketing and not just elevate that to make sure it’s getting used, but get that feedback and more importantly. These are often the unsung heroes, right? The, the people who are creating content. There’s never a name on there that says Kate created that. They churn out the piece of content. It goes out there, it does what it does. And if it does well, then we celebrate as a team, which is great. But at the end of the day, I think we all like the validation of the work we do. And so I started another award called, um, I’m not just a Player. I crush a lot. And that’s for our content creators. And so it’s being able to go in and look at the content that, specifically I’m looking at digital sales rooms right now. One piece of content is being used very frequently and it’s being engaged with majority of the time. And it’s something that’s not even new and it’s actually a URL from our site, but it’s a blog post. And so being able to. Elevate that to that person who did that work a while ago that was probably long and forgotten and say, Hey, it’s still kicking and it’s doing well, is a really great opportunity for me to have that kind of buy-in from them too. Then the sales side. Honestly, getting that reporting metrics with pitches in digital sales rooms was the carrot on the stack. We are, you know, we’re in our, our business specifically is remote first, so we don’t have a sales floor. We have basically a tight network of salespeople that are extremely talented and very close knit, but they are across the world, and so being able to have. Something that they could learn off of each other and be able to get a little bit of a better understanding of how to direct their conversations. A better understanding of what works for different personas or markets to expedite that go to market and closing, uh, of deals faster that, I mean, it’s something they’ve never had before. It’s something that helps them become leaders within their own groups and being able to show them that value again, like. What keeps you up at night? The deal you’re struggling to curl? Yeah, let’s work on that. Let’s give you some space to be able to create a unique environment for your customer that becomes a collaboration and gives you insight and intel to how to better gauge the next conversation or prioritize your book of business. So really at the end of the day, it wasn’t about selling Highspot itself as a platform. It was about starting from how can I help you do better? What are you struggling with? And then mapping it back to the functionalities of Highspot and building out use cases for them and being able to say, we can deliver on this. And we do. And we are. RR: I gotta say, I love, as you’re explaining this, hearing the marketer brain churning of like, what stories am I gonna tell these folks to get them bought in? What is the value for you? How am I gonna tell this story? I see how it works. KC: It’s, it’s not rocket science. I wish I could come with a magic secret, but really we’re humans at the end of the day, and really, we are looking to, to prove our value and to excel at what we do. And so how can we find the unique ways to help people do that? RR: Yeah, and I think it’s that kind of empathy, that human first approach of like, I know that you’re just, you just wanna do a good job, and I’m here to help you do that. That’s gonna win. You buy in every single day more than any other strategy. KC: It’s the credit. I’m not coming here. To try to force this down your throat or make you do another tool. Let’s think differently about this. This is a partnership with us because when you do well, we all do well, which is cheesy as it sounds, but it’s true. RR: Yeah, absolutely. Switching gears a little bit, you kind of touched on this a little earlier, but I’d like to kind of dig into it because you know it wouldn’t be the Win-Win podcast if we didn’t talk about ai. So I’d love to know, a lot of businesses are, of course, using AI to improve efficiency, and I know that you’ve started to dabble in that a little bit with Highspot. So I’d love if you could kind of walk us through your current AI strategy and some of the ways that you’re using AI in Highspot to support your teams. KC: Yeah, we’ve just started again. We launched about end of June and then I went on vacation for two weeks ’cause that’s how you successfully kick off a new software. Um, but we launched in June and we launched with a very big launch event of a new product that we were rolling out with. So the timing was quite nice. And the idea behind this was, again, trying to, to show to the team that this isn’t a. Content repository. It’s not a dam, this is not a folder. Like this is going to be something that is we’re going to build on and teach as well. At the same time you’re gonna teach it. We started with leaning into, uh, just the search bar functionality, and that’s where I came in and started asking people in the surveys like, where do you go when you have a question? Don’t tell me a person’s name. Where do you go when you have a question? And really starting to source that kind of information to, to live out there. And sometimes it was. As we’d mentioned before, another platform that maybe this content lived in our support software, what have you, or maybe it was a Wiki, how do we start finding that information to be able to provide at the same time and answer those questions? And so starting really simplistic with that, it really is you got to breadcrumb people into a new platform. Otherwise they’re drinking from the fire hose and they’re not absorbing anything. To be able to solve for X pretty quickly. Was a nice way to start in. A, getting people to adopt the AI functionality of being able to surface information or content. B. Start teaching it. Vernacular and start giving the feedback of whether answers were right or not and start building that at scale. I then opened up into the full copilot feature and started showing them it’s smarter than chat GPT, because it’s really honed in only on us. So you know that your messaging is in there. And I was, don’t just ask a question of saying, what is yield forecast? Get that and say, okay. You can also do this, you can say, write a message to a retail persona, because we have our personas built into the platform, content across the board with bullet points of what the value props that are important to their outcomes. And in real time during the demo, it built the template for it. It was completely on point. I said, copy, paste that. Go BDR, go. And then from there it’s, it’s about leaning into where the AI copilot is within the tools itself. So. You know, if I am coming on board to Keble and I’m starting off, oftentimes people are gonna point you go look at these slides, go look at these PDFs, da, da, da. But having that copilot feature there to be able to ask a question rather than have to go to my manager and ask questions and it scrapes the content to be able to provide me an answer, is such an efficiency for that person to be, again, like self-service enabled, but also takes that kind of. I don’t wanna call it low value opportunity for a manager. It’s, it’s obviously they’re there for questions, but this gives it space for when they do have their one-on-ones to go into really distinct questions and really distinct trainings and coachings they need to be focusing on versus understanding a platform solution. And then from there that having that knowledge check that’s in there as well. Like that’s to me, another thing I don’t have to build out. As another training tool, like that’s a just off the bat kind of training tool. Those are the kind of things we’re currently leaning in. Again, we’re only almost two months in, but the fact of the matter is, is it’s already proving its value in terms of elevating what we are ingesting into the tool, into something that is solving for a problem. That has been on every single enablement survey since it started as one of the biggest issues is I need an education I can’t find. What I’m looking for. RR: Well, as you’re kind of iterating down the line, ’cause I know as you said, only like two months or so into this and there’s always room for improvement, figuring things out, all of that fun stuff. I’d like to know if you could share where you’re going. What do you think may be the next step in you and your AI vision, and how do you think that strategy might evolve over time? KC: It’s a really great question. We, as a company use AI to drive efficiencies at scale without taxing our teams. So finding business efficiencies, being able to build something more into AI within Highspot, that becomes almost like another me or another presence of a product engineer or you know, a sales. Guidance tool, which I know you guys are working on, I think soon we’ll be delivering. But how do we replicate support networks or feedback or guidance or recommendation? How do we elevate that and again, iterate? How do we constantly build on the value of this tool and how we are creating a smaller gap between the first start of a customer conversation? To not just closing of a deal, but how do we get smarter about what we’re saying? How do we get smarter about discovery questions? What are the hidden gems of things that we should be bringing up? How, how are we using AI to elevate our conversations, to onboard people faster, to really make sure that we are leaning in the right direction with the customer? And at the end of the day, showing the value. And you know, it’s sometimes hard in these situations to show value. It takes time, but what are the ways that we can show value? And I think a lot of the features that the AI even currently are doing are really starting to check that box. But I’m constantly, I am a self-proclaimed nerd. What more can we do? How can we get hacky with it? What are things that we can think about that are existing that we could think about from a different lens? And I really do think it’s about. Thinking in a world where I think a lot of us are still working remote or hybrid and we don’t have that sales floor, we don’t have our manager sit in two seats down. Product is not, you know, on the second floor, how do we create a situation where we can create a digital office or digital network where we’re able to have whatever content or information or what have you. ’cause we all know you can pretty much put darn near everything into a Highspot. How do we make it so that. It takes it off the paper. And how can AI help us with that? RR: Well, I really enjoyed that vision. I think you’re thinking about it from like every angle. I think you and the team are obviously doing some really cool things with Highspot so far that I feel like I haven’t heard from too many of our customers. You’re creating a really wonderful digital office, and so I can’t wait to see kind of how it evolves and gets more connected over time as you bring more things in. I would like to maybe, you know, we talked a little bit about the future and we jumped ahead. Maybe walk back a little bit into the past because. You know, you’re still early in your journey, like you said, but we’ve heard some really great things from your account team so far. For instance, after launching Highspot, you had it just one week. You had already driven 83% adoption. So I’d love to know, and I’m sure our listeners would love to know too, how did you do that? How did you drive such early adoption? How did you get reps excited? I know you touched on it a little bit, but if you have maybe like a, a step by step or anything for us. KC: So I will be completely honest that this is not my first rodeo. I actually, in working at Criteo, which is another ad tech company, I started off in sales there. I was an account strategist and we were working with large books of business and we were working with complex software that was constantly evolving and. Again, tale as old as time. Oh, this deck is outta date. God, you know, it’s, it’s that same thing, and I worked my way up into creating a head of enablement role for the idea that the same premise I began with is we need to declutter. We need to lean in technology that doesn’t duplicate, that uns silos and provides that layer of education, provides the clarity of the message and provides the trust in what you are sharing is accurate up to date and you feel confident in doing it. And so I rolled it out there. I think we had like 1200. People using it at that space that included more than sales. ’cause I will say I don’t see this as just a sales enablement platform. This is a unified space for a business. As I said, the adoption goes beyond the salespeople using it. It goes into the business. Aligning and using this as a single source of truth for how people are going to be approached with information or finance answers. And so that started there as well. And then, uh, my most recent company I work with was a company called Tulip. They are into another services software, and they had the same, it’s the same issue. It was a very complex product that was very niche for each customer, and it was a little wild west in terms of what content was being built. It wasn’t that it was wrong, it was just how are we learning from it? What if so-and-so’s got a deck that’s killing it and we’re not using it? And so being able to come to them and say, let’s create this as a collaborative space versus let’s, you know, it was a much smaller organization, so less of like wrangling the cats and more of like, let’s learn from each other and let’s, then that’s where the digital sales rooms really became key because there was so much information provided. How do you keep tabs on that? And again, here at Kevel it was, we’ve got a lot out there we’re, it was kind of a combination of the two actually. We’re a very niche platform that is wonderful in the fact that it’s flexible and allows the customer to do a thousand different things to solve for their problem, but that also means there’s a thousand different things you need to understand. So how do we get our hands around the thing and how do we learn from each other because we’re a smaller group. And so I think both from a background of sales. From a background of learning, those were the situations very different in terms of what we were going against. But at the end of the day, it really came down to that value prop is what keeps you up at night. And I know it sounds really simple, but I will constantly lean into that. It’s hard to do at scale, but I think you can find a couple of things, particularly looking at the larger business working at Criteo. It’s not different. How much money is in your bank, how, how, you know big your business is. We’re all going to try to service the same customers and we’re probably all struggling with similar things. So what can I do for you? That’s primarily been, and it’s, it’s, it’s a lot of upfront work, but once you get ’em, you get ’em and they believe in it, and then they become your champions. You’ve got a product that’s there for life. RR: Yeah. Well, thank you for breaking that down for us. I think, you know, sometimes with problems like these, it’s like this is such a big issue. I have no idea how I can even wrap my head around it. But just having that, what am I dealing with? Why is it an issue? Where do I wanna go? And just being able to walk through that kind of thought experiment is so helpful. KC: And don’t do it alone. Get that champion. I’m a one woman team and I have a kid, and she’s, she’s needy, so don’t do it alone. Find those champions, find those people that you know are trusted in their internal teams and have them be boots on the ground. RR: Absolutely. Aside from, you know, one week immediate, it feels like success for you guys. I’d love to know, since implementing Highspot, what. Business results have you seen, do you have any wins that you could share or accomplishments that you’re particularly proud of? KC: Yeah, our sales cycles are a little long, so it’ll be a little bit before we actually see kind of attributed revenue to things. But what I can see in looking at the data is I am seeing that people are engaging with multiple pieces of content that has never been engaged with before. We’re learning a lot from it. Primarily, I’ll say, being able to see the information from certain digital sales rooms of what customers are engaging with. And so we’re looking at those, not just the view through rates, but the multiple times viewing and the downloading. It’s giving us the ability to move faster in terms of, okay, they’re at stage one. This is what was impactful at stage one, everybody. Stage one. Let’s use these pieces of content to have these conversation. Okay, stage two, these are really helpful here and. Perfect for emea. I think without being able to present numbers quite yet, I can physically see these sales teams collaborating more and understanding what’s impactful at each stage to each customer to be able to. Streamline their conversations a little bit better to be able to have a little more outcome focused or feature focused ways of what’s important to them right now and what kind of collateral do they want to ingest at this point in the sales cycle. And I think ultimately my prediction is that this is going to help expedite the time to close of sale is because we’re going to get smarter about who cares about what. How they want to see that information. And then from there, being able to lean more into what actually moves along to a sale. Additionally, we’re from at least an internal standpoint, we’re seeing the engagement by the teams in terms of the content and how often they’re logging in. And we’ve seen a 25% increase in time spent in Highspot month over month. At this point. We know that there will be business results. But we know it’s not just about that. So we’re working our way there, but at the same time, while people are adopting it and we’re seeing that, we’re also still able to get those little learning insights that are going to help drive the business in incremental ways. And that’s been incredibly helpful to show to leadership as well, to be able to show them that they’re using the tool, customers are engaging in the tool, and we’re able to get that intel and be able to have these more fruitful conversations. And we’ll start seeing the benefits of this. The more we engage, the more we sound, the more we we dig in. RR: Well, I’m really glad to hear that you’re seeing those early wins that will over time compound into some of those things that you’re looking for, and you’re seeing those successes that you can take back and be like, look, we’re doing what we want to. It just takes a little time to build there, so we’ll have to check back with you down the line and see how things are going. I’ve just got one last question for you, which is that I’d love to know if you could share the biggest piece of advice you would have. For other marketing leaders who are looking to improve GTM efficiency and maybe find those hacky solutions for it. KC: Again, I’m not gonna blow your minds with this, but I think a lot of us tend to not engage with people so much as more as we used to when we were in offices, and I found that. People are most often, I mean, we’re always willing to talk about ourselves, right? And we most often will go to the negative of things that we are struggling with. And it really was sitting down with these either key stakeholders or these who I consider the sales team my customers. It’s really sitting down and having conversations with them. RR: Amazing. Well, I think, you know, you said it’s not mind blowing advice, but I think sometimes that’s what you need. You need the reminder that these are the things that work. Do them. Yeah. So I think that’s fantastic advice to close with. I have to say thank you so much for joining us. It has been such a pleasure to chat with you. Thank you. To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize anything that success with Highspot.
Maria chats with returning guest Operation K9 Beethoven's VP & Co-Founder Brian Reyngoudt!They are a charity organization for veterans that includes Pet Therapy Programs and Psychiatric Therapy Dog Programs. They provide service dogs to veterans at no cost to the vets.And the best part? Their service dogs come from rescues and shelters so it's Win Win for both the vets AND the dogs!!Give a listen and learn about all that they do.Also, if you'd like to volunteer or make a donation (that's how they survive) CLICK HERE!!
Fan favorite Kyle Patrick (KGP) discusses what it is like cutting his season short and we preview the final Bassmaster Elite Series event of the season in La Crosse, WI on the Mississippi River.Learn about Supreme Lending Dream Team - https://bit.ly/DreamBigHBHellaBass LIVE now BOOSTED by Power House Lithium - https://bit.ly/HB-PHL—————————————————————————▼ SAVE MONEY & SUPPORT HELLABASS ▼Get 15% off at ARSENAL Fishing w/ code: HELLABASS15 - http://bit.ly/ArsenalShopGet 15% off at OMNIA Fishing w/ code: OMHBWXC3E - https://omnia.direct/HBOmnia——————————————************************************** #HellaBass #BassFishing #PodcastDisclaimer: Some of the links in this description are affiliate links. If you make a purchase through these links you'll help support this bass fishing channel at no additional cost to you. Win/Win! Thanks!
...Subscription Economy ไม่ใช่แค่เทรนด์? ...อนาคตของ Subscription Economy จะไปทางไหนต่อ? ...โมเดลนี้ Win-Win จริงหรือไม่? ติดตามรายการ ‘Wealth Story by UOB' กับ ผู้ริเริ่มแนวคิด ‘ใช้แรงทำเงิน ให้เงินทำงาน' เฟิร์น ศิรัถยา อิศรภักดี #WealthMeUp #ให้เงินทำงาน #WealthStorybyUOB
Dr. Angela Jackson, the founder/CEO of Future Forward Strategies and a lecturer at the Harvard Graduate School of Education, reveals the lessons learned from studying Fortune 500 companies, the REAL cost of turnover, why top-down decision making is dead, and the two main takeaways for small business owners.
https://podawful.com/posts/2585 It's been a good run! Almost 16 years of PODAWFUL later, and I'm finally doing what everyone in the comments has been saying for years. I've gotta get a real job. I'm applying for a real position for the first time in a decade, and thanks to a Flesh Simulator video, I now know about Jobs.Now! It's a great website that lets you not only score one of those hard-to-get, "Americans don't wanna work," high-salary tech jobs, but it also let's you send an H1-B packing back to India. Win-Win! We spread a little misinformation on the H1-B subreddit to get our foot in the door, use Grok to write up our bona fides from the University of Mumbai, and keep a truck driving gig as a safety net. Let's do a big U-Turn into our new career! PLUS: Ruphio Pheonix gives me the tips on what it takes to be a successful content creator, Josh Moon loves Podawful, and we expand the list of slurs for AI. Get the POD AWFTER SHOW where we cover DESTINY'S SON NATHANIEL becoming a Groyper and now getting interviewed by everyone after Alex Stein copied PODAWFUL, only in the PIZZA FUND: https://podawful.com/posts/2586 VIDEO: https://youtube.com/live/Tg0TNVo1K9Y Buy A Shirt: http://awful.tech PODAWFUL is an anti-podcast hosted by Jesse P-S
https://podawful.com/posts/2585 It's been a good run! Almost 16 years of PODAWFUL later, and I'm finally doing what everyone in the comments has been saying for years. I've gotta get a real job. I'm applying for a real position for the first time in a decade, and thanks to a Flesh Simulator video, I now know about Jobs.Now! It's a great website that lets you not only score one of those hard-to-get, "Americans don't wanna work," high-salary tech jobs, but it also let's you send an H1-B packing back to India. Win-Win! We spread a little misinformation on the H1-B subreddit to get our foot in the door, use Grok to write up our bona fides from the University of Mumbai, and keep a truck driving gig as a safety net. Let's do a big U-Turn into our new career! PLUS: Ruphio Pheonix gives me the tips on what it takes to be a successful content creator, Josh Moon loves Podawful, and we expand the list of slurs for AI. Get the POD AWFTER SHOW where we cover DESTINY'S SON NATHANIEL becoming a Groyper and now getting interviewed by everyone after Alex Stein copied PODAWFUL, only in the PIZZA FUND: https://podawful.com/posts/2586 VIDEO: https://youtube.com/live/Tg0TNVo1K9Y Buy A Shirt: http://awful.tech PODAWFUL is an anti-podcast hosted by Jesse P-S
Negotiation happens every day in agriculture—whether you're selling used equipment, renewing a land lease, or buying seed. But too often, farmers head into these conversations without a plan. On this episode of the Farm4Profit Podcast, we sit down with Attia Qureshi, an international negotiation consultant, educator, and farmer's spouse, to learn how her Seven Elements of Effective Negotiation can transform the way you do business.Attia begins by walking us through her framework—Interests, Options, Legitimacy, Communication, Relationship, Alternatives, and Commitment—and shows exactly how each applies to farm life. She shares why Relationship is the most overlooked element in ag negotiations, especially when working with the same buyers, suppliers, or landlords year after year.We explore four common farm negotiation scenarios:Private Sales & One-on-One Deals – Selling used equipment or buying livestock while using tactical empathy, anchoring, and mirroring to reach a fair price.Value-Based Negotiation with Retailers – Moving the conversation from “lowest cost” to “best value” when working with seed and input suppliers.Volume & Group Negotiation – Harnessing collective buying power without falling into the trap of misaligned goals.Land Lease Agreements – Approaching tough talks in the fall, preserving relationships with absentee or long-time landlords, and handling “I've had a higher offer” moments without damaging trust.Throughout the conversation, Attia blends professional insights with personal stories from life on the farm. She offers practical tips on reading non-verbal cues, understanding the power of timing, and defusing tension in high-stakes discussions.We wrap up with Attia's lightning-round favorites, from her go-to negotiation book to the biggest myth about negotiation. Whether you're preparing for lease renegotiation season or just want to feel more confident in daily farm conversations, this episode delivers strategies you can put to work immediately. Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don't forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/
Recapping back to back bass fishing tournaments across the state of Minnesota. 8 days straight of fishing and intense travel! How did it go and what did I learn!Quick live - Special box from a HellaBass YouTube channel member and life update, what has been happening and break down a busy next week!Learn about Supreme Lending Dream Team - https://bit.ly/DreamBigHBHellaBass LIVE now BOOSTED by Power House Lithium - https://bit.ly/HB-PHL**Want to Donate?**https://paypal.me/HellaBassVenmo - hellabass—————————————————————————▼ SAVE MONEY & SUPPORT HELLABASS ▼Get 15% off at ARSENAL Fishing w/ code: HELLABASS15 - http://bit.ly/ArsenalShopGet 15% off at OMNIA Fishing w/ code: OMHBWXC3E - https://omnia.direct/HBOmnia——————————————************************************** #HellaBass #BassFishing #PodcastDisclaimer: Some of the links in this description are affiliate links. If you make a purchase through these links you'll help support this bass fishing channel at no additional cost to you. Win/Win! Thanks!
Get ready for the Bassmaster Elite Series at the Mississippi River out of La Crosse, WI! Is there any way this event is not dominated by a FROG or TOPWATER? Will Ben Milliken have a strong event to end his Season?*Learn more about Omnia Pro or 7 day free trial here* - https://omnia.direct/HBPROUse code HBPRO to save 50% off on Pro via Web Browser on your computer or mobile device.Breaking down my top picks, dark horses, and sneaky avoid plays for the tricky Mississippi River tournament.✅ Best Group A-E picks✅ Sleeper anglers you can't ignore✅ Must-know fantasy fishing tips to climb your league leaderboard
According to research from McKinsey, companies that invest in comprehensive training programs see 21% higher productivity and 22% higher profitability. So how can you build effective training programs that drive measurable business impact at your organization? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic are Jonathan Biebesheimer and Andy Knight, sales Enablement Managers at ServiceTrade. Thank you both for joining us. As we’re getting started, I’d love if we could just start by talking a little bit about who you are, what your background is, and what your role is at ServiceTrade. So Jonathan, if we wanna start with you. Jonathan Biebesheimer: Yeah, sure. So thanks for having us. Here. So I’ve been in business for a little over 30 years now. Started my career owning and running technology startups, then switched over to a gig at Lexus Nexus where I was on the sales organization. I was a seller quota caring seller for a number of years, and then shifted over to sales enablement and then that led me to joining ServiceTrade about four years ago. So I’m currently a sales enablement manager, along with my colleague Andy. RR: Amazing. Andy, I’ll pass it off to you. Andy Knight : Yeah, thank you so much Riley. Super excited to be here. I’ve been in sales in a variety of roles for about 15 years, give or take. I’ve been in enablement for about five of those years, made the shift after finding really just a lot of personal and professional fulfillment from helping people do their job better. I’m also part of the enablement team here at ServiceTrade. I’ve been here only since April of this year, so a little newer, but. A lot has happened in that time. RR: Wonderful. Well thank you for those overviews. I think we’ve got a lot to dig into, and I know we have quite a lot to talk about today. So, Jonathan, question that I’ll start with you. Over the past four years at ServiceTrade, I know that you’ve focused on enabling your sales teams to succeed, as we all are trying to do. I’d love to know how you’ve seen the enablement function at Servicer evolve in that time, especially as AI is becoming much more prevalent in GTM workflows. JB: Yeah, so when I started the company was about half the size it was today and. One of the things that attracted me about ServiceTrade when I started interviewing was they, I could tell they had a very enablement culture. Right. They understood they were doing a lot of training, they were doing a lot of coaching. They understood the importance of supporting the sales organization, but they really had no structure or dedicated resources. Right? And so that’s what I was brought on. To help with. I had built a program in prior job, so it was kind of a rinse and repeat to some. I enjoyed it so much. Lemme do it again. And so, you know, it’s been kind of a classic, slowly over time building our program, what we’re able to deliver to the revenue organization, what things we’re involved in, what things we consult on. So it’s been kind of a slow, steady progress. I mean, we’ve obviously focused on the highest impact things. Another thing, you know, and in our team of two, I was a team of one for a while. So as a small team, I think one of the things you have to think about is just capacity. Like what do you do? How much do you do? We’ve always had kind of a good, better, best approach. You know, we always try to deliver high quality work, but we’ve got 10 things we’ve gotta do. You know, can we what? What can we deliver in those 10 areas knowing that when we have time, we’ll go back and, you know, kind of make ’em better. AI is interesting. I think it’s helped in that regard. You know, it’s helped us be able to accelerate certain things. So what I would, you know, call a quote unquote good deliverable AI can sometimes make that a good and a half or better, right? Just because of its nature. It’s also interesting, you know, I’m sure this is not unlike a lot of companies has. Definitely, I mean, it’s going so fast, but it feels like in the past few months, especially. It’s really shifted from just being kind of this fad to more of an expectation right? Across all departments, including ours. And so one of the things that Andy and I find ourselves asking ourselves a lot is we look at new projects or we talk about getting, you know, going from good to better to best thing is, you know, how can we use AI to help us there with those things? I mean, it’s fascinating where AI is gonna go. Who knows? But it’s definitely playing a larger role in, in the things that we do in a voting role. RR: Yeah, it’s definitely a big question mark, but I think, you know, technology is always one of those things that you need to work with and learn to work with, and I know that’s kind of one of the evolutions actually, that you’ve seen at ServiceTrade, which is that you played a pretty key role in the decision to invest in an enablement tool. I’d love to know maybe why you thought that technology was kind of necessary to your work, and then maybe how as you were evaluating solutions in the market, you eventually made that solution to choose Highspot. JB: So when I came in, as I said, there was really not a program per se. And so one of the things I was asked to do was just kind of observe for the, my first two weeks, kind of, you know, see what the revenue organization was doing, see what sellers were doing, see what the gaps were. It became, I, I know it was probably day three. I’m like, oh my God, this content is just, it’s a nightmare. I mean, it’s a classic. Situation where content was in like 17 different places floating around in Slack. Nothing was governed. Branding was, you know, so I kind of jotted down on my, you know, high priority list. You know, we need a content management system. So two other things I noticed. One was that, you know, when I joined the company, they were at kind of an interesting shift. They were kind of in that stage where they were from being a startup to a scale up. Right. And so there was a lot of institutional knowledge, things that were in people’s heads. And so when I came on board, the um, the volume of, of conversation in Slack just blew me away. I’m like, what are all these people talking about? And when you started to dig into it, you were realizing that sellers were asking, you know, more tenured sellers, everything about the business. And so it became very clear that that wasn’t gonna scale. And so again, a system, you know, ultimately at the, a Highspot, it was a very, I don’t wanna say easy, but it was a, a very impactful, you know, business case for me to say, look, if you guys wanna scale, you need to get this knowledge outta people’s heads. We can’t have sellers living in Slack. They need to have a place to go. The other thing that was interesting is that, you know, again, I deployed these systems in prior roles. They were enabled, but they didn’t really understand the capabilities of what enable enablement technologies could do. Right. And so when I came in, they. I don’t wanna say they were antiquated, but they, they were not as progressive as they could be from a technology perspective. And they weren’t. Even, some of ’em, we weren’t even aware of some of the other capabilities Highspot had to offer, you know, pitching for example, you know, as new things have have come out, like remix, you know, those types of concepts to me, I was like, oh, it’s. That’s table stakes and they didn’t have it. Right? So the business case for me was, again, I won’t say it was easy, but it was very well supported, creating a foundation to get, you know, content under control. Get that institutional knowledge documented, and give their sellers a leg up on competition. Right? You know, other competitors I knew they didn’t have, you know, a system like a Highspot. So if we could implement Highspot, we could not only get information better under control, but we can give our sellers, you know, more modern tools to sell against our competition. RR: Yeah, that all makes sense. I’m really excited to kind of dig into how that vision is going so far. I know we talked a little bit about content, so I’d like to switch gears a little bit and touch on training. To your point of Highspot did a lot more than maybe some of the other tools in the market. Andy, I’d love to know from your perspective, because you have quite an extensive background in sales training, as you mentioned a little bit, if you could. Walk us through some of the core components of your strategy for sales training, and then maybe, if at all, if you’re using AI in there, I’d love to know. AK: Yeah, definitely. We are, we’re using AI in, in really every facet of enablement at this point in terms of kind of the core components of, you know, sales training here at ServiceTrade and, and how we like to run things. I’m a big framework guy. I love a model. I love a framework. I love an acronym, right? So there’s a framework called addie. Those individual letters stand for analyze, design, develop, implement, and evaluate. That’s really at the core of our sales training here. Whenever we get a request for, you know, whether it’s a product launch or a new competitor Intel that we’re surfacing, anything along those lines. Our first step is gonna be analyzing the problem and understanding. To Jonathan’s point, what do we currently have that’s available in Highspot? What are our cross-functional partners currently saying? How can we implement a lot of the content that we already have to fold into a live training where we’re doing things like. Lectures. We’re doing things like role plays. We’re doing things like take home exercises. All of that facilitated through Highspot, so that’s a big piece of it. I have a personal framework as well. I call it my three Cs rule. Every training that we develop in design is gonna make our sellers more comfortable, more capable, and more confident, and the ways that we go about and really utilize those things and to, to Jonathan’s point, AI just makes it all so much easier. We can take. Compilations of conversations, of real conversations that our sellers are having, create scenarios using AI that are similar but not the exact same scenarios to kind of play off of. We’re able to use, you know, Highspots coaching and training capabilities to generate rubrics to say how someone should respond to an objection, how someone should position a capability to give a, a seller real time and immediate feedback on how they are responding to that. So it’s some really powerful stuff. RR: Yeah, I think we’re well on the same page. I’m also a fan of frameworks. I’m also a fan of alliteration, so I love the three Cs, the comfortable, capable, confident. That’s wonderful. Thinking about that strategy, I’d love to know how your mapping your approach to Highspot, especially knowing that you’ve recently migrated to your point, learning and coaching into the platform. So I’d like to hear from both of you how that has been going and maybe how it’s better then or different from what you’ve done in the past. JB: Yeah, I think we can tag team this. I’ll give a little bit of the history. I mean, when I came on board, they did not have a, any learning management system at all. They did have a, a master spreadsheet that was, I don’t know, like 400 rows long. It was very tactical. It was to some degree, there was almost no method of madness. It took me, there’s kind of weeks to understand what it was. It was very tactical and you know, ultimately there was. No way to track it, right? There was a wave where they were hiring dozens of people and just blind. So one of the things I did just kind of conceptually, even before we got some technology into place, was to try to reverse engineer it, right? Try to understand what the sales leaders were working towards in terms of outcomes or moments, you know, that the sellers needed to be prepared for. And that took, uh, quite a while. It’s kind of a classic thing before you introduced technology to just kind of get a step back and just wire frame this thing. Just that alone took a while and kind of culturally making that shift to get sales leaders to, to start thinking about, okay, well yeah, you could teach ’em that in week one, but you know, they’re, they’re not gonna be on a, that kind of call until week seven. So do, do we really need to prioritize it? So that was a lot of, you know, work. We did start as quietly, we did start with a different LMS at, at the beginning just because of our needs at the time and, and where the LMS was. But I say this with all honesty. I mean, even though we made that decision at that point, I made it very clear to my leader. That every time we came up renewal that I wanna reevaluate, I want training and content to be in the same platform. The reality is that, you know, the two systems kind of worked together, but they really didn’t. It was disjointed. It was a lot of cumbersome work. We didn’t have a lot of good visibility. Timing was perfect. ’cause this is where Andy came in. We finally made the decision, got buy-in to make the transition over to Highspot, and sure enough, I talked to Annie, he is like, oh, guy, I, I’ve got experience with that. I’m like, well, guess what? You’re hired. So, so Andy came in at a perfect time and then I’ll, I’ll kind of turn it over to you. I mean, you’ve been mostly involved in kind of that migration from where we were to where we’re today, so I’ll let you kind of take it from here. AK: Yeah, I mean, Jonathan said it perfect my, I think, second interview before deciding to join ServiceTrade. We talked about migrating onto to Highspot is both our LMS and our content repository, and. I’d already had green flags, and that was the final one for me. Okay, let’s do it. I’ll sign the offer today. It is a completely different experience today than what ServiceTrade was previously. We have really a centralized experience. We’ve created all of our processes and all of our training and coaching and content with that user experience in mind, we have. A really, really positive user experience. It gives us a really great opportunity to get insight into things that are and are not working. It gives us just that one stop shop. All roads lead to Highspot, however you wanna say it. Everyone knows that everything they need to do their job effectively lives with high. RR: Amazing. Well, I love that kind of serendipitous story of how it worked out so well for you guys. I’m also very happy that you’re able to escape the spreadsheets. It sounds like it’s going really well. I know one of the initiatives that you guys are focused on has been kind of defining what good looks like for your sales team. Andy, can you tell us a little bit about that initiative and then how you. Build that. What good looks like into your programs? AK: Yeah, Riley definitely. So it’s an ongoing program for sure. I think that is one thing that I’ll be working on forever. I think people will always want to understand what sellers are doing that are helping them be successful. What techniques are they employing? What content are they utilizing? Things like that. I’m a big basketball guy, Riley. I am an elder millennial, so I think that LeBron James is better than Michael Jordan. And I always say that people want to be LeBron James. They want to understand who is the LeBron of ServiceTrade, how can I emulate those behaviors, those attitudes, those practices, things like that. And there really is so much value in learning from each other versus learning from enablement. We are a really important function, and we do provide a lot of really valuable information, but at the same time, we’re not in the seats that our sellers are, and we don’t have that experience that they do. So as much value as I can provide as a coach. A player coach can provide even more value and deployed in the right way. So from my perspective, Riley, the how we build these programs and what we’re really focused on doing is finding things like the internal collateral that are our top performers are, are constantly referencing, right? We’re finding examples of calls where they’re handling a tough objection really, really well. We’re finding those examples of behaviors that we want people to emulate through things like enabling mutual action plans through using digital rooms, things like that, and it’s really about providing the space for our teams to have those conversations and making sure that. They know that they’re empowered to share things that are working well and to be the LeBron to be that coach for other people. And so it’s an ongoing initiative. We’re certainly not done. We do a lot of things with like peer showcases, for example. If we get a really good deal, we have a really tough client, a really, really powerful proposal template deck that was used, we’ll share that out. We want that shared. We want people to know not only that it exists, but we wanna celebrate the wins with our teams and highlight those sellers that are really performing really well. RR: Yeah. I love that you’re. Building so intentionally with their needs in mind and recognizing that maybe it’s not a top-down mandate of here’s what you need, but rather how can I help you be your best? JB: And kind of back to the question of shifting and having content and training and coaching and everything Andy talked about all on platform is just been, I mean, it’s been a day we’ve been waiting for, right? You know, how can we wrap? Guidance. How can we wrap success just in one page or play or whatever, you know, whatever, however we surface it. Just being able to create that world around any given topic has just been huge for us. And it’s, it helped a lot of sellers. I mean, one of the challenges I think everyone has is just getting sellers to connect dots, right? And so we, you teach ’em a concept and they’re like, okay, I get it. Well, do you really? And then they hear another seller, you know, have a call and like, oh, okay. Right. And so we’re, we’re able to join more of those moments. In Highspot, which has just been huge for us. RR: You know, that actually ties in pretty well to the next question I had for you actually, which is, you know, thinking of creating that unified experience. I’d love to know maybe how that’s helping you foster a culture of continuous learning and motivating your sales teams to continue enhancing their skills, continue developing their knowledge over time. I know that’s never easy, but it seems like maybe this is helping it be a little bit easier. JB: Yeah. To me, the, the, you know, you’re right, Andy’s got more experience in kind of a learning coaching world that I do. But one of the things that I’ve learned from him since he’s been on, and, and the further I get into it, I’ve tried to get more in tune with, I mean, yes, you need to create these programs, but I’ve been trying to think more about, uh, just individual, like what is their definition of achievement? What is their definition of, of success? Right? And I’ve recognized over my career, it could be very different from seller to seller to seller. Right. There’s some sellers that are very monetarily motivated. There’s some sellers that are very, you know, have a certain status in the company. There’s others that just, they want to be good coaches. Right? And so, one of the things I’ve personally tried to do is through courses we create, or courses that I’m involved in, is, is try to make that connection with the learner. Sometimes even flat out asking like, you know, what are you hoping to get out of this? Just have them say, well, I, I’d really like to be able to do blah, whatever that is cool. That’s why you’re here as a, you know, a teacher or as a coach, that’s what I’m gonna help you do. The other thing that I’ve always tried to do it is a little bit more. In the things that I deliver, but I think I approach learning in this way, making it accessible. To sellers, I think is really important, right? Giving ’em a space to feel comfortable, to be vulnerable to, you know, to make mistakes. I mean, I did a a week long training where half of my stories were about like my failures, right? And it’s all kind of weird. But again, we had some junior sellers, some sellers at first sale job outta the gate, letting ’em understand, look, you’re gonna make some mistakes. It’s okay. 55 years old, I haven’t dropped off the face of Earth yet. Like, but you’ll learn from ’em, right? And giving sellers that space in that session, as soon as I started talking about that, sellers would open up a little bit more and they, and they, they’d start sharing their stories, not just all the negative, but you know, here’s what I learned, kind of making the environment comfortable. To learn and grow and just keeping people focused on, look, this will help you by whatever definition of success or achievement you have. That’s why we’re here. RR: Amazing. Andy, anything you would wanna add to that one? AK: No, I, I would just say that that last piece about making learning accessible to different learners at different stages is so important and we’re doing. Constantly evolving how we deliver training as well. Whether it is like a live virtual session, whether it is, you know, that just in time training through Highspot, short little micro explainer videos, things like that. Being able to meet people where they’re at, I think is a big piece of that. RR: Gotcha. Well, it certainly seems like you guys are doing the right things. Um, looking at the numbers, I can see that you’ve already achieved a really remarkable 93% recurring usage of the platform and are seeing some pretty early wins with training in Highspot. So Andy, I, I’d love to know from your perspective, how are you driving that adoption? What are some best practices you can share with our audience? AK: Yeah. You know, Riley, it’s so funny you say that, that 7% actually is the thing that bugs me. I want a hundred percent so bad. Um, we’re, we’re really proud of that number though. We, we joke with Kayla and Chris, our CSM team all the time that we do want it to be at a hundred percent. I, I think I said it earlier, we’ve created this feel here that all roads lead to Highspot. Everything that, that anyone needs to do their job effectively, they’re gonna be able to find that. And I think the thing that made that most impactful here is not just that it was myself and Jonathan, the enablement team sharing that information, but we made it a point really early on in this sort of Highspot adoption phase to get buy-in from our executive sponsorship as well. We wanted our CRO to understand why we’re investing in this tool, what it means for us. What it means for our sellers, what it means for him as an executive. So getting that executive buy in early on really helped to spread the message internally really organically that this tool is going to be very powerful for these different reasons, for these different audiences, and being able to really kind of customize and tailor. The solution of Highspot has made that adoption so high. We are really pushing again to get it at a hundred percent. We’d love to see that if, if it even is possible. But again, it’s, and being able to prove and hear from people that they find what they need, they’re using like instant answers in Highspot, for example, getting that AI response from content that we’ve uploaded into Highspot. Really powerful stuff, and so just sellers using it and being able to see it for themselves, I think is the final piece of that. RR: Thinking of other future goals, especially knowing Andy that you came in kind of to run this show, a little bit of this transition to training in Highspot, I’d like to know if you could share how you plan to measure success of this new training rollout, and then maybe a little bit from both of you what you’re hoping to achieve now that you have everything consolidated in the platform. AK: Yeah, definitely. So in terms of measuring success, I mentioned frameworks. Another one, a Kirkpatrick Model of evaluation is something that a mentor of mine from my previous role has, has really just ingrained in, into, to my brain. Essentially it looks at four different levels of responsiveness to training. The first being a, a reaction. It’s like a survey. Did you like the training? The second being learning, that’s typically like a quiz something or an assessment following a session, then into behavior. That’s is the, the seller, the individual contributor, applying that into their role. Finally, it’s the results. Are we seeing the action, you know, the, the results from that action, the business impact, things like that. So that’s our model. That’s how we evaluate things. We do pre and post session surveys. How do you feel about. Doing a podcast before the podcast, now that you’ve done the podcast, how do you feel now? Right? Things like that to capture the pre and post training lift. We also look for, obviously, the learning results assessments. Are we completing these, number one, and are we completing them to pass at a certain score? And then we’re looking into, you know, obviously how that impacts sellers going to market, speaking to customers. Even internally, how they’re sharing their best practices, things like that. So in the future, I mean, especially with, you know, digital rooms, that’s been a big push for us. The past couple weeks. We’re gonna see a lot more Highspot speaking to business impact, which is I think the thing that maybe we’re missing right now, that last piece of the Kirkpatrick evaluation model. So from a future state, that’s the thing I’m really, really excited about. JB: Yeah, I’ll agree. I think to date a fair bit of our focus has just been on utilization. Just get people into, and maybe a few months ago we were on with our CSM team and they were talking about where you want to go. And we realized, you know, now we have people here in Highspot. Now how are they using Highspot? Are they using it well? How can they use it better? And to Andy’s point, our feedback today has been anecdotal. And so we’ve got the enterprise, I think it’s, what’s that? Enterprise Plus platform or the data lake. Um, so we’ve got means and APIs, the future state is gonna start aligning it. I know you’ve have really some of those business outcomes. Those are the things that we’re gonna start looking at, right? So it’s great, you know, to any point a seller goes through course check ace, the role play check. Okay, now what does that mean in the real world? How, how did it affect his quota? How did it affect, uh, you know, the deal size? All of those things are, are where we’re hoping to go next. You know, with, with a lot of the things that we’re looking at. RR: Yeah, I’m curious to know too, then thinking just of in that future state and the plans that you guys are laying, I’d like to know both of your thoughts on kind of the role that you see AI playing in these ongoing evolutions. To your point of, you know, you never fully reach good. You’re always on a course towards it. So how do you see AI helping you get to those better training and coaching programs? Uh, Jonathan, I’ll kick it over to you first. JB: Yeah. This is Sunday. Andy and I talk about a lot. As we get more into it, I mean, everyone’s learning. One of the things that we’re trying to understand is AI can do a lot. And so one of the questions is, you know, what can an AI do? And then the next question we’re asking ourself almost more is, what should AI do? There is another, a lot Annie talk about. There’s another thing that we’re, we’re starting to see as it relates to AI versus our, our, our sales leaders. Andy, do you wanna talk about that a little bit? AK: Yeah. So one sort of big thing that we’ve been looking to tackle Riley is call coaching and, and being able to take this huge number of calls, minutes, hours of conversation and identify what of that should be coached, that, how to coach to it. So as a part of that, we’ve. Recently in partnership with our Rev ops team, developed essentially a, a scorecard tool that rates and reviews every call over a certain threshold time amount that our sellers partake in, and they get an, an automated scorecard every day of all of their calls from the previous day. Some really incredible insight from that, some amazing data to parse through that and, and surface that for, for coaches and for managers. But the important piece to Jonathan’s point is, is then the human element of taking that output from ai. And incorporating that feedback, understanding the context of a conversation, the context of a deal, the experience of a seller, things like that, and provide that sort of human emotional element to the AI output. That’s where I think is, is like the biggest next step for us and how we want to move forward. How can we use AI as a way to facilitate and make things like call review and call coaching efficient versus completely replacing it? Is you need that human emotional aspect to still provide that co coaching context. So it’s to Jonathan’s point, kind of marrying the two together, if that makes sense. RR: Yeah, absolutely. And I think it’s so important to take that kind of intentional, really thoughtful approach of, yes, there’s so much possibility here, but how can we use things in a way that really benefits our sellers? So I love that you guys are taking that angle on it. Moving from kind of future state to where we are now. I’d love if you could share any business results. Wins, things that you’re really proud of that you’ve achieved recently. Anything you could share with our audience? AK: Yeah, I’ll, um, I’ll take one. So, as you noted earlier, ri I’m pretty new to the role. I’ve been a large part of like, onboarding and, and moving things into Highspot. Um, we were able to reduce the time of our onboarding. It was between five and six weeks, depending on the role, all the way down to three to four weeks, depending on the role. Just from incorporating Highspot. We don’t have that disjointed. LMS and content repository experience anymore. Again, just having everything in one place has allowed us to reduce that time to get a new seller on the phone, which we’re hoping eventually will lead to reduced time to ramp, increased profitability, higher average deal size, all those things that we’re looking for for success metrics. But we’re really proud of the work that Highspot Hass been able to help us do just from an onboarding standpoint so far. JB: Yeah, and as I mentioned, it’s, this is another area where we’re still somewhat anecdotal, but I’ll, I’ll add to that. I mean, we are seeing in the evidence of just like Slack messages, you know, reps booking demos faster than any reps we’ve ever hired, you know. First deal close, first demo, whatever it is. Some of those moments, we’re seeing those much, much faster than we’ve seen in the past. One of the things that we saw, we were looking at one of the newer business outcome scorecards on, I think it was a play, and we pulled it up and, and, and I kind of looked at it for a minute and the, the light bulb went on for us. We’re like, wait a minute. The highest users of this play, this cannot be a coincidence. The highest, highest users of the plays were our top performers for that quarter. Right. And so again, we just kind of bumped into that and that’s why we’re so excited about kind of taking this next step towards just better analytics and understanding and, you know, all that kind of good stuff. But it was, to some degree, it was, it was, you know, it was cool to see and, and very kind of reassuring that our hypothesis was right. You know, the tool is designed to do certain things and the things that you say it does, it does it. And oh yeah. By the way, if you’ve used it and you use it really well and you use it often, you’ll be successful as your job. RR: Amazing. Well, I know we’ve talked about a lot. So I’ll close this out with a, hopefully a simple question. So for each of you, if you could share one, maybe two key lessons you’ve learned from your experience, building effective training, coaching enablement programs, what would it be? AK: Yeah, so I’ll, I’ll give you kind of two answers. RiIey, the only framework that I haven’t been able to mention today that I did want to also bring up, that’s pretty funny, right. Uh, I love action mapping. It’s a part of the ADDIE framework that I mentioned earlier in the analyze portion. This is really early on when someone comes to you and they say, Hey Riley, we need training on X, Y, Z. Getting into and really understanding that problem from an action mapping perspective, which means what is the ultimate end result that someone needs to do? Okay, now what practice activities will inform that action? What information is needed to inform those activities to lead to that action? And then the, ultimately the business goal from that, if you start with that, if that’s your first conversation. Outside of, you know, who needs to be involved in this project? Nine times outta 10, you’re gonna get a really, really good end result, and you’re gonna have a really, really powerful enablement motion. And then my last piece, I think this is probably more important, is to just always lead with empathy. It can be really easy in this seat to just focus on enablement, but we have to remember that our clients or our sellers, what we’re doing really exists to serve them and to help them do their jobs better. And so leading with that understanding and just being empathetic towards what they’re doing on a daily basis, and to your point, how can we make that easier for them? What can we do that’s gonna make their lives better doing that? RR: Amazing. Jonathan, I’ll pass it over to you. JB: I think the thing I’ve come to realize is probably the most important is, is making sure sellers are learners or whoever understand the why. Right. Not just from a training itself, like these little learning objectives, but as they go through any given training in whatever shape and form, do they truly understand the why? Why is it important that you’re talking about this thing? Why is it important that you’re asking this question? Why is it important that you’re listening for this thing? What I see a lot is that sellers will go, especially junior ones, you, the more tenured you get, start to get a little better. There’s a lot of the junior sellers, you can just tell that they’re not in their heads. And then you hear ’em on calls. They’re not coming from a place of conviction. They’re not coming as a, you know, to some degree, a business coach to these prospects who’ve never bought software like ours before and need that kind of help, right? They’re not comfortable asking challenging questions, right? Because they don’t understand the why. RR: I think that’s fantastic advice and I think it’s really great advice to close on. I gotta say thank you, both of you for joining us. This has been a really wonderful conversation and I’m sure our listeners will agree. JB: Well, thank you for having us. We really appreciate it. AK: Yeah, thank you, Riley. This has been awesome. RR: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement’s success with Highspot.
Some Arizona cities have put new regulations on data centers, expressing concern over their size and energy and water use. Hear about the growing debate over these facilities. Plus, Ugandan musician Giovanni Kiyingi on balancing religion and musicianship.
Dubbed “The Poker Queen,” Liv Boeree is a World Series of Poker and European Poker Tour champion, and though she is now retired from professional poker, she still ranks among the top five women in poker history in terms of all-time money winnings. Liv now hosts the Win-Win podcast and is leading a fight to save pigs from factory farming. In this episode, Meghan Murphy speaks with Liv about the good and bad of competitiveness, how she became queen of the poker table, why you should consider marrying your best friend, and more. The Same Drugs is on X @thesamedrugs_. Meghan Murphy is on X @meghanemurphy and on Instagram @meghanemilymurphy. Find The Same Drugs merch at Fourthwall. Support this podcast with a donation!
Sean Levine Filling In. | Sean Levine says that the Browns will know by the end of the year whether or not they need a QB in the future. | Sean thinks the movies this summer have been average. | Why is Jayden Daniels highly regarded for NFL MVP this season? | Over or Under? |
Culture isn't something you build later, it's happening right now, whether you're aware of it or not. In this powerful episode, Dr. Angela Jackson joins George to break down how intentional leadership can make or break your team's energy, retention, and trust. If you're building anything with people… This one's a masterclass.What You'll Learn:Why culture is always being created, whether you're intentional or notThe hidden ways leaders shape employee experience and retentionHow to recognize and reverse “quiet quitting” inside your businessThe role of empathy and flexibility in building high-performing teamsHow to build a win-win workplace that drives innovation and resultsPractical strategies to empower team ownership and close the communication loopThe difference between transactional perks and meaningful benefitsHow to intentionally develop managers and “culture carriers” in your organizationKey Takeaways:✔️Culture is created by default or design, choose wisely.✔️60% of employees feel their bosses don't care about them.✔️Startups often unconsciously build zero-sum workplaces.✔️Quiet quitting happens when leaders aren't listening.✔️Retention and results start with empathy and agency.✔️Reimagine benefits around what actually matters to employees.✔️Great managers are made, not born, train them intentionally.✔️Give team members ownership and a voice in innovation.Timestamps:[00:00] – Culture is created whether we intend it or not[04:00] – What entrepreneurs get wrong about culture[06:00] – The “quiet quitting” epidemic and what causes it[08:30] – How to hire for complementary strengths[11:00] – KPIs for culture: where to begin[14:30] – Culture carriers and manager training[18:30] – Leadership mistakes: hiring for potential with no support[21:00] – Practicing culture in 1:1 relationships[23:00] – Boundaries, burnout, and leading by example[26:00] – Why “throwing money” at problems doesn't fix culture[29:30] – Ownership mindset: every employee as a leader[32:00] – How to close the loop and truly listen to your team[36:00] – Flexibility, empathy, and benefits that actually work[38:00] – How culture impacts business outcomes[41:00] – Wrap up: start small, lead intentionallyYour Challenge This Week:Share your biggest insight from today's episode on Instagram and tag us!Start a conversation with your team—what kind of culture are you really creating?Grab Dr. Angela Jackson's book The Win-Win Workplace and begin applying at least one principle this week.Connect with Dr. Angela Jackson on Instagram, Facebook or LinkedIn.For more real, tactical wisdom and behind-the-scenes lessons, follow George on Instagram: @itsgeorgebryantJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs scaling with trust and connection.Apply for 1:1 Coaching – Ready to build with sustainability, impact, and ease? Apply here.Live Events – Get in the room where long-term success is built: mindofgeorge.com/event
Bobby Carpenter of 97.1 The Fan in Columbus joins Afternoon Drive to provide an update on the current state of Ohio State's quarterback competition. He also previews how the rest of the team looks and shares his thoughts on the team's chances of repeating a National Championship.
The crew is back and reunited, and in this episode, we delve into the bold and transformative piece of legislation, the Big Beautiful Bill, aimed at addressing and reducing significant federal programs such as Medicaid and Federal student loans. We unpack how the bill came to life, what it seeks to change, and why it's being hailed as both ambitious and necessary.Wait, what's a Financial Griot?The Financial Griot is a play on two words (Finance + Griot) that hold significance in closing the wealth gap while embracing our differences. Alainta Alcin, Lovely Merdelus, and Lawrence Delva-Gonzalez share their perspectives on current events that impact your personal finances and wealth mindset. In the New York Times, Bankrate, and other publications, the hosts share the stories that others don't. Stories about growth, opportunity, and even Wars. Beyond that, we tie it back to how it reflects on your finances. Specifically, we teach you how to become financially literate, incorporate actionable steps, and ultimately build generational wealth.Can you imagine being a Millionaire in 20 years or less?Yeah, it's possible. Eighty percent of millionaires are first-generation, meaning they didn't inherit wealth. We teach you how. Join a community of subscribers who welcome a fresh take on money.So there you have it, The Financial Griot, or TFG for short. The hosts amassed over $3 million in wealth in about eight years and are on track to retire early. We will gladly share the secrets if you want them, since the opportunity is abundant and a Win-Win.Find the TFG Crew Hosts on Instagram: Alainta Alcin - Blogger, Travel and Money Enthusiast https://www.linkedin.com/in/alaintaalcinLawrence Delva-Gonzalez, Financial Foodie and Travel Blogger @theneighborhoodfinanceguyLovely Merdelus - Entrepreneur and Small Business Growth Specialist @lovelymerdelus
Monica Kimutis joins us today to discuss playing to your strengths, mitigating risk, and her story with investing. ----Continue the conversation with Brian on LinkedInJoin our multifamily investing community with like-minded apartment investors at the Tribe of TitansThis episode originally aired on July 25, 2025----Watch the episode on YouTube: https://www.youtube.com/channel/UCcsYmSLMxQCA9hgt_PciN3g?sub_confirmation=1 Listen to us on your favorite podcast app:Apple Podcasts: https://tinyurl.com/AppleDiaryPodcast Spotify: https://tinyurl.com/SpotDiaryPodcast Google Podcasts: https://tinyurl.com/GoogleDiaryPodcast Follow us on:Instagram: https://www.instagram.com/diary_of_an_apartment_investor Facebook: https://www.facebook.com/DiaryAptInv/ Twitter: https://twitter.com/Diary_Apt_Inv ----Your host, Brian Briscoe, has owned over twenty apartment complexes worth hundreds of millions of dollars and is dedicated to helping aspiring apartment investors learn how to do the same. He founded the Tribe of Titans as his platform to educate aspiring apartment investors and is continually creating new content for the subscribers and coaching clients.He is the founder of Streamline Capital based in Salt Lake City, Utah, and is probably working on closing another apartment complex in the greater SLC area. He retired as a Lieutenant Colonel in the United States Marine Corps in 2021 after 20 years of service.Connect with him on LinkedIn----Monica KimutisMonica Kimutis runs Bridges + Buzz, a boutique agency that connects national brands with investor-led communities. She's not just a connector, she's an investor herself, with two passive multifamily deals in Texas, a short-term rental, and multiple house flips under her belt. Monica brings an operator's lens to every sponsorship strategy, helping companies show up with real value and relevance in the investor space.With a degree in International Business and a sharp instinct for deal-making (like the time she convinced a neighbor to sell their house so her parents could move in next door) Monica blends strategy with bold, action-oriented thinking.She lives in Knoxville, TN with her husband and their four kids. When she's not crafting sponsorship campaigns or building investor partnerships, you'll find her running mud races with her kids or helping them learn entrepreneurship by selling honey from their backyard beehivesLearn more about her at: https://www.linkedin.com/in/monica-kimutis/