Podcasts about cialdini

Mastering Influence: Dr. Cialdini's Seven Principles for Speakers (part 1)SummaryThis episode introduces Dr. Robert Cialdini's seven key principles of influence and persuasion, which are crucial for anyone looking to enhance their persuasive abilities, especially as public speakers. The principles covered include scarcity, authority, social proof, liking, reciprocity, consistency, and the added principle of unity. The episode specifically focuses on the principle of scarcity, its application, and how to use it effectively and ethically in public speaking scenarios. The host discusses practical examples and warns against the misuse of these principles, emphasising the importance of integrity in maintaining audience trust.Chapters00:00 Introduction to Influence and Persuasion01:30 Overview of Dr. Cialdini's Seven Principles06:14 Deep Dive into Scarcity09:03 Effective Use of Scarcity in Speaking09:44 Maintaining Integrity with Scarcity12:03 Practical Tips for Speakers14:39 Conclusion and Next StepsGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker and where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInThanks for listening, and please give the show a 5* review if you enjoyed it.

Prof. Robert Cialdini author of "Influence" says: " People follow the lead of many others." Richard Shotton who references Cialdini's work in his book "The Choice Factory" says: "People are deeply influenced by others." Social proof is a highly effective strategy for businesses. It can even help convince people to do something that they probably don't want to. Like paying their taxes on time. Getting regular 5-star Google reviews lets people know your business is popular. In the words of Cialdini "it reduces their uncertainty and gets them off the sidelines". If you want to generate consistent high quality leads then you'll want to start building social proof.

(Boek van Sven winnen? Zie hieronder!)In deze aflevering van De Offerte Podcast vegen we de vloer aan met de meest hardnekkige aannames in sales. Bonussen? De klant in de ja-modus krijgen? Weerstand bij verandering onvermijdelijk?Allemaal onzin, volgens onze gast Sven Gall. Hij studeerde aan het MIT Institute in Boston en zijn boek ‘Neuromanagement' haalde de finale voor Managementboek van het Jaar 2025. Deze aflevering levert je gegarandeerd nieuwe inzichten op om meer offertes te winnen. InzichtenDe neurohype ontrafeld: Wanneer je wel (en niet) ‘neuro' bezig bent.  Dat we de inzichten van Cialdini massaal verkeerd toepassen.Waarom bonussen uitkeren totaal averechts werkt.  De makkelijkste manier om klanten het gevoel te geven dat ze erin zijn geluisd. Saskia's Psycho Corner gaat over ravijnen en afgronden. Hoe geef je klanten de zekerheid dat ze veilig aan de overkant komen met jouw aanpak?  Thijs' Ontzettende Tooltje is Opusclip. Daarmee maak je shorts van video-opnames. AI, maar dan nu écht productief, en geen hype. Kind / Thijs kan de was doen.WIN 'Neuromanagement' van Sven Gall (€27,50)Wil jij het boek Neuromanagement van Sven lezen? We mogen er één verloten onder onze luisteraars. Reageer op deze mail met 'JA!', en je wordt meegenomen in de loting.

  It's a blistery winter night in Calgary, Alberta, Canada. SWAT operator Gary McDougall is sitting in waist high snow right now. He's contemplating his career decisions. As he knows there's negotiators sitting warm and cozy, drinking coffee in a trailer. It's time we learned Gary's transition from SWAT operator to negotiator and hear about his storied career. It's time for another episode of The Crisis Cop Podcast on The 2GuysTalking Podcast Network via WhatCopsWatch.Com...   The Crisis Cop Podcast Podcast Links Bar:  Connect with The Host!     Subscribe to This Podcast Now!   This program is one of the many parts of The WhatCopsWatch.Com Effort! Rate this podcast on Apple Podcasts. the Ultimate success for every podcaster is FEEDBACK! Not an Apple Podcasts user? No problem! Be sure to cherck out any of the other many growing podcast directories online to find this and many other podcasts on The 2GuysTalking Podcast Network!   Housekeeping -- The Editor Corps - Make Your Podcast Soar: There's only one question to ask: Why are YOU still editing your podcast? Reclaim the time you spend on editing (easily at least twice the time you spend on capturing the program) to make more great content by enlisting "The Editor Corps" who will "Make Your Podcast Soar!" http://EditorCorps.Com -- The Voice Farm: Fred Wilkerson, Mike's Father that died in the first few days of 2018, always dreamed of a place that those interested in Voiceover could go to learn more about the industry and experience - without all the BS that goes with it. We build it four and a half years go and it continues to provide new voiceover artists and businesses looking for voiceover talent a place to go and secure great voiceover artists. http://VoiceFarmers.Com   Two Great Ways to Listen/Watch! We are proud to provide you both a dedicated AUDIO and VIDEO presentation for this program! To Listen Now: Hit the play button in the player on this page or hit the Subscribe button on your favorite Podcast Directory to instantly get these episodes when they release! To Watch Now: Visit this program on YouTube, or hit the window located below to see the hosts, guests and light bulb moments that make this program special! https://youtu.be/a9HuAj4thiw The Detailed Shownotes for This Episode of The Crisis Cop Podcast: Looking for the detailed links, information and references used inside this episode? Read on below to find them all and remember to reach out to ask if there's something else you'd like to see from this episode!   Timestamps for This Episode of The Crisis Cop Podcast: 00:00 Gary McDougall's Transition to Conflict Solutions 03:50 Transitioning from SWAT Officer to Negotiator Role 08:28 Listen, Don't Advocate, in Crises " 12:21 The Power of Active Listening Skills 13:09 Active Listening: Cornerstone of Successful Relationships 17:51 Empathy, Rapport, and Crisis Negotiation Outcome 22:40 Crisis Negotiation Teams and Key Roles 23:42 Distinguishing Intelligence from Information in Negotiation 28:34 Expert Negotiators: Veterans and Fresh Perspectives 32:07 Cialdini's Influence: Social Psychology Explained 34:23 Using Google Alerts for Negotiation Updates 36:26 Man Plots Disturbing Revenge Scheme 39:25 Balancing Humor in Delicate Interactions 46:02 Using Empathy in Crisis Conversations 49:11 Negotiation Success Beyond Outcome 50:35 Avoid Witnessing Potential Trauma Scenes 53:01 Experienced Crisis Negotiation Course Speaker   Questions Answers Inside This Episode of Cops and Robbers Talk: What factors led Gary McDougall to transition from a SWAT operator to a crisis negotiator? How did his background in SWAT influence his approach to negotiation? Gary McDougall talks about the importance of lifelong learning in crisis negotiation.

  It's a blistery winter night in Calgary, Alberta, Canada. SWAT operator Gary McDougall is sitting in waist high snow right now. He's contemplating his career decisions. As he knows there's negotiators sitting warm and cozy, drinking coffee in a trailer. It's time we learned Gary's transition from SWAT operator to negotiator and hear about his storied career. It's time for another episode of The Crisis Cop Podcast on The 2GuysTalking Podcast Network via WhatCopsWatch.Com...   The Crisis Cop Podcast Podcast Links Bar:  Connect with The Host!     Subscribe to This Podcast Now!   This program is one of the many parts of The WhatCopsWatch.Com Effort! Rate this podcast on Apple Podcasts. the Ultimate success for every podcaster is FEEDBACK! Not an Apple Podcasts user? No problem! Be sure to cherck out any of the other many growing podcast directories online to find this and many other podcasts on The 2GuysTalking Podcast Network!   Housekeeping -- The Editor Corps - Make Your Podcast Soar: There's only one question to ask: Why are YOU still editing your podcast? Reclaim the time you spend on editing (easily at least twice the time you spend on capturing the program) to make more great content by enlisting "The Editor Corps" who will "Make Your Podcast Soar!" http://EditorCorps.Com -- The Voice Farm: Fred Wilkerson, Mike's Father that died in the first few days of 2018, always dreamed of a place that those interested in Voiceover could go to learn more about the industry and experience - without all the BS that goes with it. We build it four and a half years go and it continues to provide new voiceover artists and businesses looking for voiceover talent a place to go and secure great voiceover artists. http://VoiceFarmers.Com   Two Great Ways to Listen/Watch! We are proud to provide you both a dedicated AUDIO and VIDEO presentation for this program! To Listen Now: Hit the play button in the player on this page or hit the Subscribe button on your favorite Podcast Directory to instantly get these episodes when they release! To Watch Now: Visit this program on YouTube, or hit the window located below to see the hosts, guests and light bulb moments that make this program special! https://youtu.be/a9HuAj4thiw The Detailed Shownotes for This Episode of The Crisis Cop Podcast: Looking for the detailed links, information and references used inside this episode? Read on below to find them all and remember to reach out to ask if there's something else you'd like to see from this episode!   Timestamps for This Episode of The Crisis Cop Podcast: 00:00 Gary McDougall's Transition to Conflict Solutions 03:50 Transitioning from SWAT Officer to Negotiator Role 08:28 Listen, Don't Advocate, in Crises " 12:21 The Power of Active Listening Skills 13:09 Active Listening: Cornerstone of Successful Relationships 17:51 Empathy, Rapport, and Crisis Negotiation Outcome 22:40 Crisis Negotiation Teams and Key Roles 23:42 Distinguishing Intelligence from Information in Negotiation 28:34 Expert Negotiators: Veterans and Fresh Perspectives 32:07 Cialdini's Influence: Social Psychology Explained 34:23 Using Google Alerts for Negotiation Updates 36:26 Man Plots Disturbing Revenge Scheme 39:25 Balancing Humor in Delicate Interactions 46:02 Using Empathy in Crisis Conversations 49:11 Negotiation Success Beyond Outcome 50:35 Avoid Witnessing Potential Trauma Scenes 53:01 Experienced Crisis Negotiation Course Speaker   Questions Answers Inside This Episode of Cops and Robbers Talk: What factors led Gary McDougall to transition from a SWAT operator to a crisis negotiator? How did his background in SWAT influence his approach to negotiation? Gary McDougall talks about the importance of lifelong learning in crisis negotiation.

How did a marketing campaign lead to one of the worst public health disasters in American history?  In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire they built, and the marketing tactics that got millions addicted to opioids. You'll learn: How reframing turned OxyContin from a last resort into a “safe” everyday drug. Why a vague letter (not a study) became the foundation for Purdue's 1% addiction claim. How the Sacklers used doctors, pain groups, and celebrities to exploit authority bias. Why repeating a false claim makes it more believable (feat. the mere exposure effect). How behavioural science helped sell a deadly drug—and what we can learn from it. --- Shatterproof non-profit: https://shatterproof.org/ Empire of Pain:  https://www.penguinrandomhouse.com/books/612861/empire-of-pain-by-patrick-radden-keefe/ Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Sources: ABC News. (2025). Purdue Pharma, Sackler family to pay $7.4 billion opioid settlement [Video]. YouTube. https://www.youtube.com/watch?v=1n2uuX1NaQo LastWeekTonight. (2016). Opioids: Last Week Tonight with John Oliver (HBO) [Video]. YouTube. https://www.youtube.com/watch?v=5pdPrQFjo2o CBS News. (2019). OxyContin maker facing over 2,000 opioid death-related lawsuits [Video]. YouTube. https://www.youtube.com/watch?v=mwGGlEFKrSs ABC News. (2019). Local governments file lawsuit against the family behind OxyContin [Video]. YouTube. https://www.youtube.com/watch?v=AlSDhuhLedg CBS News. (2022). Trump Organization's accounting firm cuts ties over financial statements [Video]. YouTube. https://www.youtube.com/watch?v=csAS4WLvMao BBC News. (2013). Serpentine Sackler Gallery Opening [Video]. YouTube. https://www.youtube.com/watch?v=YThcpSZIN0c CBS New York. (2021). Metropolitan Museum Of Art Will Remove Sackler Name From Galleries [Video]. YouTube. https://www.youtube.com/watch?v=p_u29BL2CQE CBC News. (2019). Dozens Storm The Guggenheim Museum In Protest Of Donor [Video]. YouTube. https://www.youtube.com/watch?v=ci_yOI3Wyto CBS News. (2019). Protestors stage a “Die In” at the Guggenheim Museum in New York [Video]. YouTube. https://www.youtube.com/watch?v=zYVvIwbxX2I CNBC Television. (2020). Would have done ‘nothing' differently in opioid crisis: Kathe Sackler says [Video]. YouTube. https://www.youtube.com/watch?v=dRl-Zjyf2UE STAT. (2017). 1998 Purdue Pharma marketing video [Video]. YouTube. https://www.youtube.com/watch?v=LaxlJXpwkzs GoLocal LIVE. (2019). Purdue Pharmaceutical Commercial 1998-Oxycontin [Video]. YouTube. https://www.youtube.com/watch?v=FCOl1exq3IM CBS News. (2017). Behind Purdue Pharma's marketing of OxyContin [Video]. YouTube. https://www.youtube.com/watch?v=V-jxKPpMvmA LastWeekTonight. (2019). Opioids III: The Sacklers: Last Week Tonight with John Oliver (HBO) [Video]. YouTube. https://www.youtube.com/watch?v=uaCaIhfETsM LastWeekTonight. (2021). McKinsey: Last Week Tonight with John Oliver (HBO) [Video]. YouTube. https://www.youtube.com/watch?v=AiOUojVd6xQ CBS News. (2018). Whistleblower: Purdue Pharma continued deceptive sales practices after guilty plea [Video]. YouTube. https://www.youtube.com/watch?v=o5qQf3Po31M Washington Post. (2019). Inside the opioid industry's marketing machine [Video]. YouTube. https://www.youtube.com/watch?v=gIlpd40CpT0 CBC News. (2018). How One Man Made The Opioid Crisis Possible [Video]. YouTube. https://www.youtube.com/watch?v=X2AUIBB34nI CBC News. (2019). Nan Goldin ‘Blizzard of Prescriptions' Sackler Pain Guggenheim Protest & Die-In 2/9/19 [Video]. YouTube. https://www.youtube.com/watch?v=q2A4Tb8cOxE Keefe, P. R. (2021). Empire of Pain: The Secret History of the Sackler Dynasty. Doubleday.  Cialdini, R. B. (2006). Influence: The Psychology of Persuasion (Revised ed.). Harper Business.

Tara Landes, GenX, has been the secret weapon hundreds ofsmall businesses leaders have used as they solve operational challenges for over 25 years. She is a certified change management practitioner from The Prosci Institute and a licensed influence trainer from The Cialdini Institute.She is also the lead faculty member for the Bellrock management training programs, which are unique in both methods and results. In this episode she brings her expertise in influencing others with grounded research and such enjoyable storytelling. She breaks down the psychology of influence using research-backed insights from Dr. Robert Cialdini, Daniel Kahneman, and Daniel Pink. Note: When we talk about influence in this episode, we mean ethical influence—using psychology to guide decisions responsibly, not manipulate. What You'll Learn in This Episode:0:00 Intro1:06 Influence & Persuasion 2:28 Influencers5:52 Robert Cialdini Book Overview7:08 Reciprocity12:15 Sales14:23 Liking17:04 Authority19:37 GenZ Cynicism20:40 Kahneman's System 1 and System 224:30 Consistency27:47 ScarcityQuotable Moments:*Influencers are using different aspects of the practice ofinfluence.”“The law of reciprocity states that if I give yousomething, you feel obligated to give me something back.”“There is power in making a concession.”“In my household if I have a way to make people say yes tome more often, my life is a little bit better….and their lives are a little bit better when get me to say yes.” “Before you do business with someone, build some rapport.” “When we're teaching about influence, we're teaching aboutusing it for good.”“Now is a difficult time for all sorts of things. It is hardto know who to trust. Our traditional go-to way of making decisions is really being upended.”“Most of what we do is on auto-pilot.”“Consistency is about having other people that you'reworking with agree to smaller things because they'll agree to something larger to be consistent…we like to feel internally consistent.”“Scarcity is when people want something they're afraidthey'll miss getting.”“It takes a really long time to find friends, so find yourpeople and stay in touch.” Three Episode Takeaways: 1.   Influence is broader and persuasion is narrower – Influence is what we do to nudge people along overtime. Persuasion is a subset of that where we're actually getting someone to take an action. Influencers use social proof and authority when we are uncertain about what to do.2.   The 7 common aspects of influence Dr. Cialdini found universal: reciprocity, liking, authority, consistency, scarcity, social proof and unity. Many times we don't realize how we're being influenced. 3.   41% of our day is spent selling what we're trying to accomplish. We also like to do business with people we like so figure out what we have in-common to connect.Upcoming Event:Next cohort begins in May.Registration is now open.https://bellrock.ca/our-training/management-training/  Episode Resource: Robert Cialdini's Book: Influencehttps://amazon.comDaniel Khaneman https://www.nobelprize.org/prizes/economic-sciences/2002/kahneman/biographical/ To Sell is Human, Daniel S. Pinkhttps://amazon.com Ep. 212 Understanding Ourselves Through Talk: A Conversation with Dr. Amanda Kenderes https://spotifycreators-web.app.link/e/dlIeLxU3uRb Eps. 110 & 111 The Power of Regret: From Regrets to Resiliencehttps://girltaketheleadpod.com/episode/111-more-about-daniel-pinks-the-power-of-regret-from-regrets-to-resilience How to reach Tara:www.bellrock.cahttps://www.linkedin.com/in/taralandes/ How to reach Yo:  Our website:www.girltaketheleadpod.com You can send a message or voicemail there. We'd love to hear from you! email:yo@yocanny.com FB group: https://www.facebook.com/groups/272025931481748/?ref=share IG:yocanny  YouTube LinkedIn:https://www.linkedin.com/in/yocanny/

¿Me acompañas en la primera edición del Club de Lectura? Cada final de mes nos reunimos para comentar un libro. ¡Esta vez toco Influencia!Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Today, we unpack the book "Influence" by Robert Cialdini.In this book profile, we explore Cialdini's groundbreaking research on the psychology of persuasion, revealing the hidden triggers that shape our decisions every day. Charles breaks down the six universal principles of influence that marketers, salespeople, and others use to get us to say "yes" - often without us even realizing we're being manipulated.Key topics include:The Reciprocity Principle: Why free samples aren't really freeCommitment & Consistency: How small yeses lead to big commitmentsSocial Proof: Why we follow the crowd even when they're wrongLiking: How similarity, compliments, and attractiveness sway our decisionsAuthority: Why we obey people in uniforms without questionScarcity: How "limited time" and "almost gone" trigger buying urgencyLearn from Charles's breakdown how to recognize these persuasion tactics in action and develop effective countermeasures to make more conscious choices. Discover practical strategies to protect yourself from unwanted influence while using these principles ethically in your own leadership and communication.Influence Book: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesgood/ Twitter: https://twitter.com/charlesgood99Chapters: (00:00) Introduction (01:15) Reciprocity(04:00) Commitment & Consistency (06:00) Social Proof(08:00) Liking(10:45) Authority(13:15) Scarcity(16:00) Conclusion

Prier, faire une marche d'introspection ou s'échauffer avec une séquence d'actions précises, nous sommes constamment entourés de rituels. Mais derrière ces gestes d'apparence parfois anodines, se cache en réalité un des outils les plus puissants pous se changer et changer les autres. Magie ? Effet placebo ? Phénomène inconnu ? Découvrez les secrets des rituels, et comment vous pouvez les utiliser pour renforcer votre vie et dépasser vos capacités de base ! Un épisode riche, et magique !Références : -Vyse, Stuart A. Believing in magic: The psychology of superstition-updated edition. Oxford University Press, 2014.- Hobson, N., Schroeder, J., Risen, J., Xygalatas, D., & Inzlicht, M. (2018). The Psychology of Rituals: An Integrative Review and Process-Based Framework. Personality and Social Psychology Review, 22, 260 - 284. https://doi.org/10.1177/1088868317734944.- Cialdini, Robert B. Pre-suasion. First, 2017.- Goldman, A., & Vignemont, F. (2009). Is social cognition embodied?. Trends in Cognitive Sciences, 13, 154-159. https://doi.org/10.1016/j.tics.2009.01.007.- Cerulo, K. (2019). Embodied Cognition. The Oxford Handbook of Cognitive Sociology. https://doi.org/10.4324/9781315180380.- Bandler, Richard, and John Grinder. The structure of magic. Vol. 1. Palo Alto, CA: Science and Behavior Books, 1975.L'art du mentaliste, un podcast animé par Taha Mansour et Alexis Dieux, musique par Antoine Piolé.Retrouvez Taha Mansour :- Son site : www.tahamansour.com- Instagram / Facebook : @TahaMentalismeRetrouvez Alexis Dieux :- Son site : https://www.alexisdieux.com/- Instagram : @alexisdieuxhypnose

En Influencia, Robert Cialdini, psicólogo y experto en persuasión, nos revela los principios clave que afectan la toma de decisiones humanas y cómo estos principios pueden ser utilizados para influir en los demás de manera ética y efectiva. A través de un enfoque basado en la investigación científica, el autor explica cómo las personas pueden ser persuadidas utilizando seis principios fundamentales: reciprocidad, compromiso y coherencia, prueba social, simpatía, autoridad y escasez. Cialdini ilustra cada principio con ejemplos prácticos, casos reales y estrategias para reconocer y aplicar estos conceptos en la vida diaria, ya sea para mejorar nuestras habilidades de negociación, ventas, marketing o para protegernos de la manipulación no ética. Esta es la app que recomiendo para pagos internacionales: Global66 tiene todos estos beneficios

In a world where your potential clients are constantly inundated with marketing content, how do you create trust and ensure your property management business sticks out? In today's episode of the #DoorGrowShow, property management expert Jason Hull sits down with Dan Lievens, Founder of Share One, to talk about the benefits of collecting and utilizing client testimonial videos. You'll Learn [01:56] Getting Started as an Entrepreneur [08:41] The Impact of Social Poof and Positive Reviews [15:39] How to Ask Your Clients for Video Testimonials [24:53] Handling Objections and Retaining Clients Tweetables “Marketing is always evolving as well. Like it's not like you learn to do it once and then you're done forever.” “If I say it, no one believes it because it's my business, but if my clients say it, that's the ultimate social proof.” “The ability to be able to create human connection in any marketing or any business, I think is absolutely critical today.” “A lot of people think, "Well I have a skill in doing something. Maybe I could start a business doing that thing," but the skill is the technician-level work.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] Dan: Even if you have a solid business model, like property management, for example, which is obviously needed you know, how do you communicate that? [00:00:06] Dan: How do you attract the right people? And so it's a constant exercise of being able to put yourself in a position of your customers.  [00:00:15] Jason: Welcome DoorGrow property managers to the #DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager DoorGrow property managers love the opportunities, daily variety, unique challenges and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management, growth expert, Jason Hull, the founder and CEO of DoorGrow. Now let's get into the show. All right. My guest today is Dan Lievens. Dan, welcome to the show.  [00:01:23] Dan: So glad to be here and looking forward to meeting your amazing community here. Thank you.  [00:01:29] Jason: Awesome. So Dan and I, we met at a local mastermind in the Austin area, which is really cool because I need more friends and I was like, how can I meet some? I'm in all these different masterminds, but I'm like you're traveling all over the US I'm like, I don't get to hang out with any of these people that often. So yeah, so I joined a local one and there's some really cool people in that group, which is really awesome. [00:01:53] Jason: So Dan's one of them and Dan, why don't you give us a little bit of background on yourself as an entrepreneur and then we'll get into what you do.  [00:02:02] Dan: Yeah, absolutely. So, this is actually my 12th business and in a variety of different industries from technology to health and wellness. [00:02:12] Dan: And my last big venture was opening up coworking facilities in the Philadelphia area. So I was one of the first people to open coworking facilities there and basically catering to startups and small businesses. And we very quickly became a business incubator and a business accelerator and supporting, you know, small startups and getting going right? [00:02:35] Dan: And what I noticed pretty quickly was there is a pretty high rate of failure, and the rate of failure was primarily due to not necessarily the idea of being bad but more the lack of the ability to communicate the value proposition. So that's when I kind of pivoted and said, "Hey, how can I continue growing my impact and helping these folks?" [00:02:56] Dan: That's when I started getting into marketing, really helping them be able to communicate a little bit better in terms of why they do what they do and really meeting the clients where they're at. And so we started getting into video production and pre pandemic, we had a huge video studio with audience, live audiences and all sorts of recording stuff. [00:03:18] Dan: And then the pandemic hit and that's when we kind of realized that, "Hey, at the end of the day, yes, fancy videos are good to have, but what's really going to help people move the needle is social proof. So how can we create a service for businesses to be able to leverage social proof, in other words, video or testimonials basically, to give consumers exactly what they're looking for?" [00:03:42] Dan: So if you're in a market to, you know, rent an apartment or to buy something somewhere, the first thing you do is you look at reviews and So that's how Share One began is really being able to help businesses capture legitimate social proof to grow their businesses.  [00:04:00] Jason: Yeah, awesome. Business can be tough. And like you're saying, there's a lot of good ideas out there, or there's a lot of people that think they have good ideas and you know, I've noticed not everybody tests those ideas. They just, they think the idea is so good, they're like, "everybody else has to love it." And they're surprised when nobody else has the same taste as them. You know? Other people don't love it. Or there's so many pieces that go into it kind of like the book The E Myth Revisited, a lot of people think, "Well I have a skill in doing something. Maybe I could start a business doing that thing," but the skill is the technician level work. Usually like "I can bake a cake, so maybe I should start a bakery business," you know? And then they're like, "Oh, accounting, marketing, sales, prospecting, like all the details, inventory, all the stuff besides baking a cake is where they get hung up on and they get frustrated. [00:04:59] Jason: And then there's just people that are just really bad marketers. They just don't know how to get the message across. Sometimes you run into the opposite problem though, right? Like I've had coaches and people I've worked with that were really great marketers, but their stuff wasn't super great. [00:05:14] Jason: I've had that situation happen as well. But even if they were great marketers and their stuff wasn't great, they still were making money... unfortunately. [00:05:25] Dan: Yeah, absolutely. You know, most entrepreneurs, you know, me included, we find a passion, we find a purpose and we come up with some kind of a amazing technology or whatever that may be. [00:05:35] Dan: And then, you know, our personality is just jump in and do it, you know. And it's so valuable now to really kind of take a step back and understand, you know, what the consumer wants and it goes beyond that. I think it really goes into, you know, even if you have a solid business model, like property management, for example, which is obviously needed you know, how do you communicate that? [00:05:58] Dan: How do you attract the right people? And so it's a constant exercise of being able to put yourself in a position of your customers. Right. And then even as time changes as AI comes in, which hopefully we can talk about a little bit today the landscape changes and consumer behavior patterns changes and what people are looking for changes as well. [00:06:18] Dan: So to, to have that finger on the pulse of, "Hey, what are my prospects actually thinking? What's going through their head?" Is a constant exercise that I think every single entrepreneur needs to do. And then from that perspective, it's like, okay, how do I reverse engineer what's in their mind? [00:06:34] Dan: How do I meet them where they are? Create the language and then slowly kind of invite them into the product and service that you're offering.  [00:06:41] Jason: Yeah. Marketing is always evolving as well. Like it's not like you learn to do it once and then you're done forever. Right? Like what I did to grow DoorGrow in the beginning doesn't work anymore. [00:06:53] Jason: Right? Some of the things that we were doing, like I had LinkedIn automation that was able to generate profile views. And then people would look at the profile view and go, "Oh!" And it's like "somebody viewed your profile." So they go look at mine, which I had set up like a sales page and then I was getting messages and then I would message them, "Hey..." I was getting friend requests or whatever you call it, connections on LinkedIn. [00:07:16] Jason: And then I would send them a message. "What prompted you to reach out?" And then they started clamping down on how many views you could generate a day. And like, then the automation, like, and eventually that whole mechanism pretty much died, you know, and then it was Facebook groups for a while. For a while, the Facebook algorithm was heavily aligned towards Facebook groups. [00:07:34] Jason: So that went crazy for us there was a time where it was like, you know It was just, you know, organic Google was doing its thing. We still get business through that, but you know, it's always evolving as well, which is a challenge. Now, one thing that has always worked well, always, is testimonials that has always worked well for us. [00:07:56] Jason: And so we have more testimonials. I realized this early on. If I say it, no one believes it because it's my business, but if my clients say it, that's the ultimate social proof. That's the ultimate evidence. And so gathering testimonials has always been a like a focus of us at DoorGrow and we have more video testimonials than any other coach or consultant in the property management space. [00:08:24] Jason: I mean, we've been doing this a long time, but we're also really good. But the challenge is how do you show that you're really good in a way that people believe it? Well, I just capture other people's results. So we're always having clients share their wins on our calls and then we're recording it and stuff like that. [00:08:41] Jason: So what, what prompted you to start to focus on testimonials as a business idea?  [00:08:48] Dan: So I do have, you know, pretty strong tech background. So being able to leverage the technology and human resources to be able to give businesses truly what they need. Just as an example we'll take care of the entire invitation interview process with the real producer and edit everything down for less than 200 a piece, right? [00:09:09] Dan: So our next competitors to do the same thing. are $3,000 to $5,000. So we've really, you know, grown this entire business to be able to scale and give businesses exactly what it is that they need. And as I mentioned before, over the years, it's like, yes, you can get super fancy with different things. But video testimonials today by far are the strongest piece of marketing content that you can use as you just mentioned. There's research that says there's an up to 62 percent increase in conversions. So the conversion could be a schedule, a call or schedule, a visit, or, you know, fill in the form. An increase of 62 percent if you start showing video testimonials on pages. [00:09:51] Dan: And today, recent research also shows that 82 percent of consumers have some level of suspicion towards written reviews. That includes Google, Yelp. Amazon today employs 12,000 full time employees just to track down fake reviews. So, you know, talking about market change, right? So that is definitely something that's changing. [00:10:10] Dan: And so being able to capture somebody in the comfort of their homes or their offices, truly speaking from their heart and sharing where they were before and how they met you and what your lives look like today and sharing that transformation is, you know, ultimately the most powerful thing you can do because it's believable, right? [00:10:29] Jason: Yeah, it's reality. It's not AI. It's not you know, even text testimonials, like on Amazon, there's lots of fake reviews. Like, you can have fake text. Somebody could type out anything. You got to chat GPT. "Type out a fake review that sounds credible," you know, or something like this. [00:10:46] Jason: Yeah.  [00:10:47] Dan: So be super careful with that. If anybody out there is, you know, starting out and you're looking for some kind of social proof on your website or anything, the FTC had a new bill in October really cracking down on people that are using fake reviews, $27,000 fine, and just some really crazy stuff. [00:11:05] Dan: That's, you know, consumer protection.  [00:11:07] Jason: You have to be able to back it up. So, yeah, you put some text on something with a testimonial, if you have the video original of that, you're good, right? [00:11:15] Dan: Yeah, absolutely. So yeah, in my company, we take a lot of care in terms of certifying that every single video that we conduct is a true human transformation. [00:11:24] Dan: So it's a critical component, but at the end of the day, it's like, you know, any listeners today. What's the first thing that you do when you go on Amazon? You look at the number of reviews, look at the number of stars. Is that like four? Is it four and a half? Or is it five? Right? [00:11:36] Dan: And then we scroll down and say, does anybody have any videos? And do these things look legitimate? Right? It's, that's the first thing that we, that anybody does when purchasing something new. And that's part of human nature, right? Dr. Robert Cialdini has a really famous bestseller book called Influence. [00:11:52] Dan: I don't know if you've read that. It's all about the psychology of persuasion. And in there, he mentions that, you know, out of 95 percent of all consumers are what they call imitators and only 5 percent are initiator. So what that means is only 5 percent of people will be open and willing to go be that first person to try something, right? [00:12:15] Dan: Yeah. 95 percent of consumers are waiting for some kind of social proof. They're imitating somebody else's results.  [00:12:22] Jason: That's why the bandwagon approach is so effective. Most people on the planet want safety and security. It's more important to them than freedom or fulfillment in life. [00:12:35] Jason: They want safety and security first. Those people are not entrepreneurs They work for entrepreneurs. Entrepreneurs are a small percentage of people and they value freedom and fulfillment over safety and security. We want that too, but our priority is in a different order.  [00:12:50] Dan: Yeah, absolutely. And I think, you know, even attracting tenants or you know, bigger decisions to there's especially with the age of AI. [00:13:01] Dan: So I personally believe that we're going into next six months to a year. I mean, things are moving so quickly right now is that there is going to be a revolution or direct kind of already is of like humans against bots, right? So the ability to be able to create human connection in any marketing or any business, I think is absolutely critical today. [00:13:22] Jason: And  [00:13:22] Dan: most people aren't doing it. So you can definitely be ahead of your competition if you start leveraging and building that human connection into your marketing. And one of the easiest way of doing that is allowing your happy clients to tell a story.  [00:13:35] Jason: Yeah, I totally believe that. I think, you know, that all the interactions that AI can do are going to put a premium on humanity. Human connection and human conversation and human relationship is going to be a premium luxury product in some way. And so that's one way to set yourself apart always is to go deeper and to show care  [00:14:03] Dan: Yeah. [00:14:04] Jason: Most companies are going to leverage ai and people are going to leverage ai to go wider but it's not going to have the same depth AI doesn't have that soul. Might get there. [00:14:14] Jason: Yeah, I can see that. And that'll be important. The other challenge I've noticed though, with gathering testimonials is that if I do it, It feels a little awkward and it feels a little forced. Hey, what do you think about my business, you know? And so I think there's an advantage in what you're doing. And then like I know what it takes. Like we have somebody on my team that can edit video and can reach out and like do interviews. And like this is a difficult thing for the typical business owner to like go and do. It's like almost a whole nother thing, a whole nother business or something that we've had to incorporate over the years. And our best testimonials are the unprompted things that we randomly captured during our calls, which we do three, one hour calls weekly coaching clients, group calls. And we just. Have the whole thing recorded. So we capture stuff constantly, just unsolicited, unprompted, great things. [00:15:14] Jason: But when I have to go ask the client, "Hey, how did you like this event?" It just gets awkward and it's not as effective and they can't think of what to say. And they're like, oh yeah, it's really good. And I'm like, "no, tell me about all the problems you had and tell me about all the success we've helped you create." [00:15:31] Jason: But in that moment, they're like, "oh my gosh, I'm taking a test right now in front of a camera. I don't know what to say." And then I don't get something good. So.  [00:15:39] Dan: Yeah, there's quite an art to doing that. And the word awkward definitely sticks out like a sore thumb from the invitation, like asking your people, "Hey, would you record a video testimonial?" All the way to interviewing them as well. [00:15:53] Dan: So we take a slightly different approach. And the invitation, we have a 47 percent success rate in getting your clients to show up for an interview. And that's all about the way our white glove invitation process works. [00:16:06] Jason: This is like all of their clients that they give you their information, you reach out and you can get about half to give you a full testimonial. [00:16:16] Dan: Yeah. [00:16:17] Jason: It's an amazing stat that I'm just saying, by the way, everybody, imagine if you got half of all of your clients to give you testimonials, you would look like an amazing business.  [00:16:27] Dan: So whether you're doing it yourself or somebody else, let me just give you a couple of pointers. We never use the words "video testimonial." [00:16:34] Dan: So it's always something along the lines of, "Hey, I realized that, you know, you've been living here for a month and you seem really happy." Or, you know, "you've recently had a transformation...  [00:16:44] Jason: We've managed your property for a while.  [00:16:45] Dan: Yep. So think something along those lines and say, "Hey you know, there are a couple of really cool individuals that we're trying to bring into our community, and they're on the fence about moving here, if they could hear firsthand what it's like living here from somebody like you, I think you'd have, you know, great neighbors, right?" Something along those lines. "Would you be open to meeting with one of our producers just for a quick 15 minute chat over video, just to ask you a few questions about your stay here? And you know, your story can be truly inspiring to others. And maybe you'll meet some new neighbors," something along those lines, right? So really getting creative and the invitation don't ask for video testimonials, really about, hey, how can you as the client contribute to somebody else's wellbeing, right? That's another human nature thing that's important. And then being able to pass it off to say, "Hey, when you meet with my producer," so it becomes less of you know, it's almost like if I said, "Jason, I'm going to send a news crew to your house tomorrow to interview you."" [00:17:41] Dan: You'd be like, "Oh my God, great!" Like you feel honored. Right? So that's the kind of invitation that we're trying to create here too.  [00:17:46] Jason: Yeah.  [00:17:47] Dan: And then honoring their time, honoring their stories and being a super, super easy, you know, real human being kind of conducting the interview and our 15 minute interview, it gets edited down to, you know, sometimes 60 seconds, maybe two minutes tops just for the golden sound bites that you need to help your your free marketing conversions. [00:18:04] Dan: So yeah, don't go out and ask for video testimonials. That's not going to go over very well. Just get creative with the invitation.  [00:18:10] Jason: Yeah. Good tip. So explain how your service works and what it is and what it's called. And like, so that people can understand the advantage that this can give them.  [00:18:21] Dan: Yeah, absolutely. [00:18:22] Dan: So we're a membership model. We are currently $189 per month to be a client of Share One. And we take care, as I mentioned before, the invitation. So we'll invite your clients. We'll remind them, answer any questions, scheduling and all that. And then basically schedule a call with one of our producers. [00:18:39] Dan: All of our producers are going to be highly trained on the specifics of what you're looking for. So your branding you know, what locations you're trying to fill, whatever that may be our producers already know going into the interview, what the soundbites are you looking for? And we'll basically coach them into answering questions. [00:18:55] Dan: So we'll help them with their cameras a little bit, their lighting. And say, Hey, why don't you finish this sentence and, you know, make sure it doesn't ramble on and on. So we're literally producers looking for these soundbites. So we'll coach them into basically saying the things that we need them to say. [00:19:09] Dan: And that 15 minute interview gets edited down. We add captions and then we deliver that back to you. And from inside of our portal, you can easily say, "Hey, this is a cool testimonial. I want to run it as an Instagram Reel or Facebook ad or anything like that. And we'll recut and reedit everything for you. [00:19:27] Dan: So we're basically completely done for you video testimonial service. Yeah, so we're affordable. We're white glove and we're extremely effective at what we do.  [00:19:38] Jason: Yeah, I mean at 189 a month, it's an absolute no brainer. Just the cost of getting people to do this stuff, or trying to go out and get cheap places to do it, like to edit some video that you capture yourself, the quality's just not going to be there. [00:19:53] Jason: I think the magic is probably in the coaching and in the right questions and in the process and then the editing, putting it together is going to make it all work.  [00:20:02] Dan: And then once you have the video testimonial, we have a couple of really cool new piece of technology that we can automatically push testimonials to certain parts of your marketing assets. [00:20:13] Dan: So we have a, like a floating widget that can sit in any corner of your website that says video testimony. As soon as you click on it, it pops up and people can start watching mobile friendly. You know, when consumers are about to take action. So whether it's a book a tour or schedule a call, there's this anxiety inside of them when they click that. So we have this really cool inline widget that can sit underneath the buy button or schedule button that basically it's just a whole bunch of videos that they can watch some quick social proof in terms of that they're making the right decision. [00:20:44] Dan: Send them over the edge. [00:20:45] Dan: Absolutely. So as a member of Share One and we'll push all those videos automatically as we collect them onto the different parts of your marketing assets.  [00:20:54] Jason: Yeah, nice. So this can be it like there's a code snippets that you can embed on your website stuff like that. Very cool Yeah, we found that conversion rates increase... we'll do on our websites that we do for clients, I call it a testimonial sandwich. So basically we have the main call to action form that's lower on the page and we'll put like maybe two testimonials above it could be videos most of the time It's like a face image and text and then below that we'll have testimonies that have been gathered from their review websites, but videos would maximize if you just had two or three videos that somebody watched before signing up with you, there's a scripture in the Bible that says "in the mouth of two or three words shall every word be established." [00:21:41] Jason: There's this thing that happens in people, if they watch two or three videos of testimonies, or even just see that you have two or three, and there's some sort of headline below them that, like, sums up what it's about, they'll just believe it. They think that this is how everything happens at your business. [00:21:56] Jason: And so the power of just having even two or three videos, now if you have a lot, and you're able to continually gather these from clients, and then maybe leverage getting them to give you positive reviews on review sites, as well, then maybe after they leave the video, there's this other thing, I think Cialdini talks about this as well, that once somebody takes a certain action, they're more likely to believe in that like a positive action towards a business are more likely to want to continue to do that. [00:22:27] Dan: Validates their decision, right? [00:22:29] Jason: Right. And so once somebody gives you a positive review like if a tenant gives you a positive review or an owner gives you positive review, what happens is they tend to have a longer lifetime value. They stay longer and then when you have a problem because something inevitably comes up. The tenant gets frustrated, or the owner gets frustrated about something. [00:22:51] Jason: They're more likely to give you the benefit of the doubt, because previously they acknowledged they had a good experience with you, and they're more likely to say, "Oh, they'll figure it out. And so, it just makes business easier. What we coach our clients on is the best time to get a testimonial or a review is at peak happiness. And for most tenants and owners, that's usually around tenant placement. That's once the tenants in place, the tenant's happiest and the owner is now happy. "Hey, I've got a tenant and they're paying rent," and that's when everybody's happiest. And so during their and owner, new client onboarding processes. [00:23:29] Jason: They could build in this connection with you guys to give you their info and you reach out and ask about their experience. And our usual script for clients when we're coaching them to do this directly is that they reach out, point out the good that they've done for them so far, and then ask them the loaded question, like how do you feel we've done so far? [00:23:51] Jason: And then they're like, "Oh, well, you just told me you did all this you took care of that leaky toilet. You did this and property is ready for me And yeah, it's been great." " What's your experience been like with ABC property management so far?" "Oh, yeah It's been great." Because you just pointed out all the good. For the owner, you're like we got a tenant in place. We got the rent collected should be hitting your bank account in the next couple days. Like how do you feel ABC property management's done so far?" [00:24:15] Jason: "Oh, yeah. You guys are great." "Awesome We love hearing that would you be willing to share that feedback with us online? Or would you be willing to share that feedback with somebody else? That would really help us out." "Oh, yeah." So, it's called the Law of Reciprocity. They want to reciprocate, because you pointed out that you did something for them. [00:24:35] Jason: Yeah, there's kind of this debt or this leverage and they're like, "yeah, sure. I'd be happy to. Awesome. I'm going to have our producers-" you say right? "Our producer reach out and they'll do a little interview with you and I think you'll really enjoy it, and we're really good at making you look good." [00:24:51] Dan: Yeah, so great point. [00:24:53] Dan: I mean, testimonials build trust ultimately, right? And trust lasts a very long time. So even being able to send testimonials to existing tenants or existing owners as a reassurance, like, you know, if an owner has been with you for years, it's like, "Hey, If they're ever doubting about leaving us, let's send them like a case study or something, you know, once every six months or so, just to kind of reaffirm that you guys are really good. [00:25:15] Dan: So, so we actually have technology. We actually have technology that can build into the CRM process to know exactly when to reach out. So that can be automated. And we also upon completion of the video testimonial, we automate the whole Google or Yelp or any other types of site reviews. Automatically for the people that we interview and then one more thing I want to touch on Jason is objections, right? [00:25:37] Dan: So video testimonials are super powerful to use to address all objections before they even come up. So if you know right off the bat that nine times out of 10 people are going to say, well, you're, you know, such and such place is cheaper or other property managers or, you know, only charge 8 percent or whatever." [00:25:55] Dan: Then using the video testimonials and you can cue your producers into collecting that as like, "Hey, initially I thought that going with X was going to be a little bit more expensive, but little did I know they took care of X, Y, Z." Right. So being able to have those little seeds or saying, "Hey, you know, yes, this apartment building is probably not the cheapest around, but I'm so glad I chose this because of XYZ. So being able to take those objections and understanding how to reverse engineer these interviews to be able to get those soundbites that are going to help you with your closing.  [00:26:24] Jason: So this is something that your producers are trained on. That is in part of your onboarding process with new clients, then it's probably to identify what actions or challenges do they tend to deal with? [00:26:36] Jason: And then as you're gathering testimonials, it becomes a goal to offset those.  [00:26:41] Dan: Absolutely. So every new client that comes on board, we do a deep dive really understanding. who their audiences are going to be, who they're trying to attract, where these video testimonials are going to be displayed where these people are coming from, essentially trying to understand like what's in that prospect's mind frame, like what are they looking at when they're watching this? So that we can really kind of, you know, hit a home run for them. [00:27:03] Jason: Yeah, I love this. I think good testimonials are more important than most companies' marketing. They're more important than most companies' websites. They're more important than most everything that a company does to try and get new business. They don't understand the impact. And if you have negative reviews, which is like the opposite, it's like a clamp on anything that you could potentially do in your entire sales pipeline, any marketing you do, anything else, if you have negative reviews. People will check you out. People want to know, can they trust you? So they're looking for indicators. Even if they heard about you word of mouth or whatever, they might still go check and they're like, "well, they have a bunch of bad reviews. Maybe we should do some more research and find another company." And so the impact of that, I think is often underestimated. You can have the ugliest website. You can have the worst branding. You can have all the other leaks that exist in businesses, but if you have great testimonials and great reviews online, people will still work with you and those will be warm leads. [00:28:08] Jason: Like they'll trust you. There's stats that suggest that people trust online reviews or testimonials as much as word of mouth from a trusted friend or advisor if the reviews are credible, unlike some on Amazon. And then, so like the conversion rate or the close rate then is really high and you don't have to have as good of a website, you don't have to be as good at sales. You don't have to be as good at marketing. Good testimonials and good feedback really solves a myriad of marketing sins.  [00:28:37] Dan: Yeah, absolutely. And then it's reputation management too. So if you do have some bad reviews on Google, you can easily upload videos onto your Google business profile and you can upload positive video reviews. [00:28:49] Dan: And when somebody reads something that's written that's negative and they go to your website and there's what we call wall of love, which is basically a whole bunch of videos saying how great, you know, you are, that's a game changer.  [00:29:00] Jason: That's an outlier. That negative review is now an outlier. You know, owners know that there's going to be upset and negative tenants. [00:29:06] Jason: And that's a given in property management. But they want to know that you know how to deal with those situations and that you're making changes or improvements or whatever. So having good responses is also can be important on those reviews. So having a whole wall of proof, yeah, that overcomes a lot of challenges. [00:29:24] Jason: So well cool, Dan. I appreciate you coming on the show. I wanted to announce Dan, you're coming to DoorGrow Live. You're going to be talking at our event in May about some of this stuff, but going even deeper into how people can have an impact in a way that I think would help grow and scale their business, which was what we're all about at DoorGrow. [00:29:45] Jason: And so everybody, make sure and go and check out the details at doorgrowlive.Com. And we were bringing in some really cool experts that are going to be talking about a variety of different things. And Dan is going to be one of those. So really excited to have you at that, Dan.  [00:30:02] Jason: Super excited. Can't wait for it.  [00:30:05] Jason: Yeah, that's going to be really cool. And so if you want to take things to the next level and grow your business, this is the place to be. And can you give them a teaser of what you might be sharing at this?  [00:30:15] Dan: Yeah, absolutely. So, being able to present actual case studies in terms of property management and give solid advice and examples on how you can immediately start using video testimonials and leveraging social proof to be able to increase your conversions and also teaching you how to collect them. [00:30:33] Dan: And everything to do with social proof. So I'm super excited about that.  [00:30:37] Jason: This will be really cool. So make sure to get your tickets to DoorGrow Live. Go to doorgrowlive.Com. Dan, I appreciate you coming on the show. How can people learn more about Share One and get connected with what you're doing? [00:30:51] Dan: Absolutely. So our website is www.share.one O N E. And I think, Jason, we might put something nice together for your listeners and we'll add that to the show notes.  [00:31:01] Jason: Awesome. All right, appreciate you coming and hanging out with us here on the DoorGrow show and excited to do more stuff with you in the future. [00:31:08] Jason: All right. So, if you are a property management entrepreneur and you're wanting to grow your business, add doors, reach out to us at DoorGrow. We can help you with that. So until next time, everybody to our mutual growth. Bye, everyone. [00:31:19] Jason: you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!  [00:31:46] Jason: At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.

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"Why do some people seem to effortlessly connect, persuade, and close more business, while others struggle to get a simple 'maybe'? Is it confidence? Charisma? Or is there something deeper at play? The truth is, that most people approach communication, networking, and sales backward. They focus on what they want to say and what they want people to know, rather than understanding what drives people to say yes. Today, I'm breaking down Robert Cialdini's best-seller, Influence: The Psychology of Persuasion, one of the most powerful books ever written on the science of persuasion. And here's the kicker: we're diving into the new insights and applications from the book's latest edition, including Cialdini's newest, 7th principle of persuasion, which changes the game for how we influence and build trust. If you want to increase sales, communicate more effectively, or simply understand what moves people, then stick around. This episode is about to change the way you see influence forever." Important: I encourage you all to read these books or listen to them on Audible. My hope is that these short-form synopsis's will awaken you to some great books to put on your list.   Contact Robert Cialdini: https://www.influenceatwork.com/  Influence - The Psychology of Persuasion: https://amzn.to/4jMx3od    Welcome to the Makes Sense with Dr. JC Doornick Podcast: This podcast covers topics that expand human consciousness and performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works and that perception is a subjective and acquired taste. When you change the way you look at things, the things you look at begin to change. Welcome to the uprising of the sleepwalking masses. Welcome to the Makes Sense with Dr. JC Doornick Podcast. Makes Sense Mondays is LIVE STREAMED weekly on Mondays at 8am est on Facebook, Linkedin, and Youtube   ►Follow the Dr. JC Doornick and the Makes Sense Academy: Instagram: / drjcdoornick   Facebook: / makessensepodcast   YouTube: / drjcdoornick   PLEASE SUBSCRIBE/RATE/REVIEW & SHARE our new podcast.   FOLLOW the NEW Podcast - You will find a "Follow" button top right. This will enable the podcast software to alert you when a new episode launches each week. Apple: https://podcasts.apple.com/ca/podcast/makes-sense-with-dr-jc-doornick/id1730954168  Spotify: https://open.spotify.com/show/1WHfKWDDReMtrGFz4kkZs9?si=09e1725487d6484e    Podcast Affiliates: Kwik Learning: Many people ask me where i get all these topics for almost 15 years. I have learned to read at almost 4 times faster with 10X retention from Kwik Learning. Learn how to learn and earn with Jim Kwik. Get his program at a special discount here: https://jimkwik.com/dragon   OUR SPONSORS: - Makes Sense Academy: Enjoy the show and consider joining our psychological safe haven and environment where you can begin to thrive. The Makes Sense Academy. https://www.skool.com/makes-sense-academy/about - The Sati Experience: A retreat designed for the married couple that truly loves one another yet wants to take their love to that higher magical level where. Come relax, reestablish and renew your love at the Sati Experience. https://www.satiexperience.com   I have been using Streamyard for years now and it is simply the easiest and most efficient platform ever for live streaming and recording video content. Check itout. You will be happy you did. https://streamyard.com/pal/d/6657951207522304   Highlights 0:00 - Intro 1:27 - Topic of Discussion - INFLUENCE - The Psychology of Persuasion) 3:32 - Welcome to the Makes Sense Podcast and Thanks to Sponsors 5:53 - Book Summary - Dragon's Sense of it? 6:18 - The Science of Influence is not about Manipulation 9:31 - About the Author - Robert Cialdini 11:54 - The Seven Principles 19:19 - Seventh NEW Principle - UNITY 22:33 - Deeper insights and Takeaways from New Edition  

Most chiropractors tell. The best ones ask. This episode dives into the Question Behavior Effect—a sneaky little psychological trick that makes people more likely to follow through on their actions. Research shows that when you ask someone about a future behavior, they're way more likely to actually do it. Martin breaks it down:✅ Why telling patients what to do rarely works✅ How asking the right question increases commitment✅ Why our brains crave consistency and how to use that to your advantage✅ The secret sauce behind Cialdini's no-show study and why a simple question slashed cancellations. Learn more about Aligned Practice https://insideoutpractices.thinkific.com/products/communities/aligned-practice Learn more about Daily Visit Communication 2.0 https://insideoutpractices.thinkific.com/courses/daily-visit Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0 Email me - martin@insideoutpractices.com

How do you stand out in a sea of copy and content sameness? A USP (unique selling proposition) isn't enough. Neither is being different. My guest for the 230th episode of The Copywriter Club Podcast is marketing strategist Louis Grenier, author of the new book, Stand the F*** Out. We talked about what it takes to position your business, find your people, and build a durable brand. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Louis' book and bonuses Louis' book on Amazon The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh:  The biggest question facing most people who own their own businesses is how do I stand out? How do I position my busines in a way that makes it easy for customers to find me—and more importantly, to know they want to work with me? What can I do to make them care? Those important questions are answered in the new book, Stand the F*** Out by Louis Grenier. And Louis is my guest for today's episode of The Copywriter Club Podcast. The topics we cover in our discussion are the kinds of things that help copywriters go from helping clients get the words right to helping clients sell more products, grow their businesses and as the title says: stand out of the crowd. This stuff isn't easy. It can take years to learn. But if you stick around, the insights Louis shares will shortcut your learning curve Before we jump into this interview, I want to mention the guest trainings we have lined up in The Copywriter Underground this month one more time… the first one is focused on building connections with prospects and clients on social media without burning out. If you're like me and struggle to show up on social media consistently, this one will change your approach entirely—and help you find a client. And by the way, a single new client could pay for your Underground membership, for the entire year, two or three times over. And the second workshop is all about landing a “real” in-house job—either part time or full time. A lot of copywriters want something a bit more stable than the string of clients they get as a freelancer. If that sounds like you, you need to hear the ideas this workshop will include. The presenter for this workshop was a talent placement expert for creatives. She's helped hundreds of copywriters find so-called real jobs. What she'll share is critical to know if you're thinking about applying for these kinds of jobs and want to stand out from the crowd. Both of these workshops are exclusively available for members of The Copywriter Underground. If you want access to them plus more than 30 templates, 70+ other workshops and trainings, and monthly coaching and copy critiques from me… you can learn more at thecopywriterclub.com/tcu. If you've been thinking about trying out The Underground, now is the time to do it. The first workshop is tomorrow. Go to thecopywriterclub.com/tcu for more information. And now, let's go to our interview with Louis Grenier.  I like to start by hearing your story, how you got to where you are. You're a marketing strategist, author of a fantastic book, Stand the F Out. I don't usually use that word. I do. But it stands out for sure. So tell us how you got here. Louis Grenier: Bonjour, bonjour. Thank you for having me on. And it feels like I'm part of podcasting royalty. So it's good to be invited on this podcast, listen to it a few times over the years. And it's funny how the copywriting discipline is is still thriving despite the fact that they were supposed to be dead a couple of years ago. So it's good to see that you're still fighting the good fight. So yeah, to answer your question, it started from a trip in Paris when I was 17. So that was 18 years ago. to visit one of my older brothers. And I saw this book on his shelf that was basically the French version of Influence by Cialdini. But it wasn't a translation of it.

Join the Waste No Day! Facebook group: https://bit.ly/3xbqEj0 Follow Waste No Day on YouTube: https://bit.ly/3xlDLhD Dr. Robert Cialdini is a renowned psychologist, researcher, and author widely recognized as the leading authority on the science of influence and persuasion. With decades of research in behavioral science, Dr. Cialdini has distilled his findings into actionable insights through his best-selling books, including Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade. In this episode, we talked about principles of influence, ethical application, behavioral science in marketing and sales...

I tested a fairly unknown persuasion principle on 96 loyal Nudge listeners. It made my message 20% more effective. To hear how and why, listen to the latest episode of Nudge with the fantastic Bas Wouters, best-selling author and CEO of the Cialdini Influence. Bas's book Online Influence: https://www.onlineinfluence.com/book-online-influence/ Cialdini's latest edition of Influence: https://tinyurl.com/2sdz9524 Join the Nudgers: https://forms.gle/wyKZB9SrHKnFks7G6 Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

En el Episodio #44 del Podcast de Tribu Digital, Alex Berezowsky explora la importancia de la intuición en el éxito empresarial, así como también habla sobre cómo el marketing debe centrarse en los valores y la identidad compartida, destacando el principio de unidad de Robert Cialdini. Algunos puntos muy importantes de este episodio son: - En el minuto 07:05 te muestra El Poder del Marketing y la Identidad - Cuál es el Principio de Unidad según Cialdini, en el minuto 09:46 lo verás - Identifica el El Rol del Líder en la Tribu en el minuto 30:26 (00:01) Introducción a la Intuición y el Éxito (02:45) El Regreso de Steve Jobs a Apple (06:05) El Poder del Marketing y la Identidad (08:46) El Principio de Unidad según Shaldini (12:05) Conexiones Emocionales y Familiaridad (14:58) Ejemplos de Persuasión en Campañas Sociales (16:57) La Importancia de la Unidad en la Tribu (19:45) Construyendo un Movimiento, No un Negocio (22:52) Identidad y Valores en la Tribu (25:16) Transformación: Más Allá del Producto (27:58) Lenguaje y Símbolos que Unen (29:26) El Rol del Líder en la Tribu

In this episode of The Brainy Business podcast, Melina Palmer dives into the topic of negative reviews and how to approach them with insights from behavioral economics. Melina shares personal anecdotes and expert insights, including a fascinating tidbit from her friend Kurt Nelson and Dr. Robert Cialdini about the ideal star rating sweet spot for conversions. She explores why negative reviews stick with us more than positive ones, touching on psychological concepts like herding instincts, social proof, the focusing illusion, and cognitive dissonance. With practical advice on responding to reviews and understanding your brand's core values, this episode is a must-listen for anyone looking to turn negative feedback into a positive learning experience. In this episode: Learn why negative reviews can be beneficial and how to reframe your perception of them. Understand the psychological reasons behind why negative reviews affect us more than positive ones. Discover strategies for responding to negative reviews that align with your brand's values. Explore the importance of knowing your customer and focusing on those who resonate with your brand. Gain insights into how to handle reviews without apologizing unnecessarily. Show Notes: 00:00:00 - Introduction Melina Palmer introduces the episode's focus on negative reviews and behavioral economics. 00:02:30 - The Sweet Spot for Reviews Melina shares insights from Kurt Nelson and Dr. Cialdini about the ideal star rating for conversions. 00:11:00 - Why Negative Reviews Stick Discussion on psychological factors like herding instincts and the focusing illusion. 00:20:15 - Responding to Reviews Tips on how to respond to reviews thoughtfully and align with your brand's values. 00:30:00 - Knowing Your Customer The importance of focusing on customers who resonate with your brand. 00:40:00 - Apologizing and Acknowledging How to acknowledge feedback without unnecessary apologies. 00:48:47 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer Influence, by Robert Cialdini Alchemy, by Rory Sutherland Nudge, by Richard Thaler & Cass Sunstein Metaphors We Live By, by George Lakoff and Mark Johnson Top Recommended Next Episode: Surprise & Delight (ep 276) Already Heard That One? Try These:  Framing (ep 296) Priming (ep 252) The Most Important Step In Applying Behavioral Economics: Understanding the Problem (ep 126) Anchoring & Adjustment (ep 394) How To Create a Brainy Brand (Refreshed Episode) (ep 230) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In preparation for our next episode, a joint recording with our friends from More of a Comment than a Question, we read a paper by Robert Cialdini about the value of social psychology for the general public.  Cialdini, R. B. (2009). We Have to Break Up. Perspectives on Psychological Science, 4(1), 5–6. https://doi.org/10.1111/j.1745-6924.2009.01091.x

Check out this episode wherever you like to listen or watch podcasts! Episode Page: https://vinneychopra.com/podcast/ Youtube: https://youtu.be/d09r-YbG1Mo Spotify: https://spoti.fi/423B4fz iTunes: https://apple.co/3tQ9Tsf     ——         Connect & Win with Vinney: https://linktr.ee/VinneySmileChopra FREE BOOKS HERE:  https://vinneychopra.com/freebenefits/   JOIN MY FREE WEBINARS:   Benefits of Investing in Senior Living Real Estate https://www.eventbrite.com/e/benefits-of-investing-in-senior-living-real-estate-tickets-1049197727647?aff=oddtdtcreator   Multifamily Wealth Masterclass with Vinney Chopra https://www.eventbrite.com/e/multifamily-wealth-masterclass-with-vinney-chopra-tickets-1067998013809     ——  

IN EPISODE 204: Dr. Christopher Phelps discusses the art and science of ethical persuasion, emphasizing the importance of understanding Cialdini's principles of influence. He highlights common mistakes people make in persuasion, such as failing to secure commitments and the significance of the order of information presented. We also explore the ethical implications of persuasion versus manipulation, how to defend against manipulative practices and why the most persuasive people look for mutual wins. ABOUT CHRISTOPHER PHELPS: Dr. Christopher Phelps is the US CEO of the Cialdini Institute, which trains leaders and organizations around the world in the art and science of ethical persuasion. Chris is general dentist and entrepreneur who built multiple companies focused on dental products and solutions, and is the bestselling author of two books.

Dr. Robert Cialdini is the Founder of Cialdini Institute and the President of Influence at Work. Recognized as the “Godfather of influence,” he is known for his cutting edge scientific research and ethical business and policy applications. Dr. Cialdini is also the New York Times Bestselling Author of “Influence” and “Pre-suasion.” In this episode, we talked about principles of influence, ethical persuasion, personal development...

According to industry leaders such as Forbes, LinkedIn, and the World Economic Forum, the ability to influence and persuade others is among the top three essential soft skills in today's business world. However, it's crucial that persuasion is conducted in an ethical manner, ensuring that a favorable outcome is likely for all parties involved. Known as the “godfather of influence,” Dr. Robert Cialdini has spent over 40 years conducting scientific research on how to ethically persuade others. He's the author of several New York Times bestsellers, including “Influence: The Psychology of Persuasion,” which has sold over 8 million copies, and “Pre-Suasion: A Revolutionary Way to Influence and Persuade.” In addition to his groundbreaking research, Dr. Cialdini has built his reputation by going undercover at used car dealerships, fundraising organizations, and telemarketing firms to observe persuasion in the wild. Numerous leading enterprises have sought his expertise, including Microsoft, Google, and Berkshire Hathaway. Through the Cialdini Institute, the world's most trusted educational institute in ethical persuasion, he has combined his knowledge into seven principles of persuasion, offering a systematic approach that anyone can use to get a “yes” more often. In Episode 212 of The Mindset Game® podcast, Dr. Cialdini discusses the following:  Why ethical influence is more effective than non-ethical influence, as well as surprising results from Dr. Cialdini's research demonstrating the effects that an ethical vs. unethical culture can have on an organization's employees and bottom line Why it's crucial for leaders to develop a mindset aimed at developing a culture of ethical persuasion within their organizations A detailed description of the 7 principles of influence: reciprocation; likability; authority; social proof; commitment and consistency; scarcity; and unity To learn more about Dr. Cialdini and his programs through the Cialdini Institute, visit https://cialdini.com.  To learn more about The Mindset Game podcast, visit www.TheMindsetGame.com. To subscribe, visit https://apple.co/3oAnR8I.  

Check out this episode wherever you like to listen or watch podcasts! Episode Page: https://vinneychopra.com/podcast/ Youtube: https://youtu.be/D8z7VIqaLWw Spotify: https://spoti.fi/423B4fz iTunes: https://apple.co/3tQ9Tsf     ——     Connect & Win with Vinney: https://linktr.ee/VinneySmileChopra FREEBIE: https://vinneychopra.com/freebenefits/   JOIN MY FREE WEBINARS:   Multifamily Wealth Masterclass with Vinney Chopra -https://www.eventbrite.com/e/multifamily-wealth-masterclass-with-vinney-chopra-tickets-1013806812467 Silver Tsunami Opportunities: Profits In Senior Living Homes (Rals): https://www.eventbrite.com/e/silver-tsunami-opportunities-profits-in-senior-living-homes-rals-tickets-1049197727647   ----     Vinney and Beau dive deep into the power of delegation and the 7 principles of influence in this eye-opening episode. They discuss:  

Check out this episode wherever you like to listen or watch podcasts! Episode Page: https://vinneychopra.com/podcast/ Youtube: https://youtu.be/D8z7VIqaLWw Spotify: https://spoti.fi/423B4fz iTunes: https://apple.co/3tQ9Tsf     ——     Connect & Win with Vinney: https://linktr.ee/VinneySmileChopra FREEBIE: https://vinneychopra.com/freebenefits/   JOIN MY FREE WEBINARS:   Multifamily Wealth Masterclass with Vinney Chopra -https://www.eventbrite.com/e/multifamily-wealth-masterclass-with-vinney-chopra-tickets-1013806812467 Silver Tsunami Opportunities: Profits In Senior Living Homes (Rals): https://www.eventbrite.com/e/silver-tsunami-opportunities-profits-in-senior-living-homes-rals-tickets-1049197727647   ----     Vinney and Beau dive deep into the power of delegation and the 7 principles of influence in this eye-opening episode. They discuss:  

This week, I'm sharing our most recent episode of Duped, discussing how Dr. Robert Cialidini's book "Influence" has been weaponized in online business. *******Do you know what book is one of the most used—and abused—in online business? Many celebrity entrepreneurs and top marketers cite it as influential…which makes sense given its title.  It's Robert Cialdini's Influence: The Psychology of Persuasion.While we have referenced this book many times on the pod, we have never actually done a deep dive to get into the nitty-gritty of it all.  In this episode, we explore Robert Cialidini and his code of ethics for anyone who uses his work. We then examine three of his seven weapons of influence and cover the next four in the next episode. We discuss: Who is Robert Cialdini?Dr. Cialdini's code of ethics.Background on the book Influence.What Cialdini means by “principles”.The first three principles and how they show up in online business.ReciprocityLiking/FamiliarityScarcityHow to protect yourself as a consumer. For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon: https://patreon.com/duped

Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate whether Cialdini's 1984 findings still apply.  How I persuaded 8 influencers to promote Nudge: https://tinyurl.com/y8dvy9xk Bas's book Online Influence: https://www.onlineinfluence.com/book-online-influence/ Cialdini's latest edition of Influence: https://tinyurl.com/2sdz9524 BBC's Bickman experiment: https://youtu.be/4jcleVvgchs?si=hxG2nodA_1vAZfDS Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

The inner workings of social influence and persuasion.Want to change someone's mind? First, explains Robert Cialdini, you have to change their framing.For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before we even deliver our pitch or presentation. Through what he calls “Pre-suasion,” communicators can prime audiences to receive messages in a specific way, simply by drawing their attention in specific directions. “It involves focusing people on—putting them in mind of—those motivators before they encounter [them] in the communicator's message,” Cialdini says, “bringing people's focus of attention onto something that is nested in the message…before that message is delivered, so they have been readied for the concept.”In this episode, Matt Abrahams and Cialdini talk about the motivating power of FOMO, getting better advice from others, and how your next wine purchase could be influenced by what music is playing in the shop.Episode Reference Links:Robert CialdiniRobert's books: Influence / Pre-SuasionEp.11 The Science of Influence: How to Persuade Others And Hold Their AttentionEp.142 Power and Persuasion: Live Insights from Stanford Experts Original Episode: Ep.76 Change My Mind: Using “Pre-suasion” to Influence Others Connect:Email Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00:00) IntroductionMatt Abrahams introduces Robert Cialdini, the Regents Professor Emeritus of Psychology and Marketing at Arizona State University(00:01:56) Persuasion and Pre-suasionDistinguishing persuasion and pre-suasion, with focus on attention and motivation.(00:05:17) Priming and Framing in Pre-suasionThe power of pre-suasion and its cognitive effects on decision-making.(00:07:58) Understanding ScarcityHow scarcity influences behavior and decision-making through fear of loss.(00:10:48) The Unity PrincipleThe unity principle and its role in building connection in persuasive efforts.(00:14:04) Social Proof and InfluenceResearch on social proof  and how others' actions influence individual choices.(00:19:24) The Role of Language in PersuasionThe impact of subtle language shifts on collaboration and critique.(00:22:23) The Final Three QuestionsRobert shares communication advice, a communicator he admires, and his recipe for successful communication.(00:26:49) Conclusion (00:00) - Introduction (02:40) - Persuasion and Pre-suasion (06:01) - Priming and Framing in Pre-suasion (08:42) - Understanding Scarcity (11:32) - The Unity Principle (14:48) - Social Proof and Influence (20:08) - The Role of Language in Persuasion (23:07) - The Final Three Questions (27:33) - Conclusion

Bij het seminar Psychologie van het Overtuigen komen de beste beïnvloedingsexperts van Nederland bij elkaar.  Een uitgelezen kans om een podcast op te nemen waarin we verder de diepte in gaan over beïnvloeden en overtuigen. In deze aflevering spreken we met:Jitske Kramer: corporate antropoloog en schrijver van verschillende goed verkochte managementboeken.Remco Claassen: één van de beste leiderschapstrainer van Nederland én daarnaast expert op het gebied van invloed en beïnvloeding.Jos Burgers: dé expert op het gebied van klantgerichtheid en marketing.We behandelen onder andere deze vragen:Hoe werkt Cialdini's principe van consistentie als je het toepast op jezelf?Wat is een kinderkampvuur? Waarom is het relevant voor leiders in het bedrijfsleven?Hoe pas je het principe van wederkerig toe in de dagelijkse praktijk? En waarom is de intentie erachter zo belangrijk?Hoe ga je om met weerstand als je mensen wil meekrijgen met je idee?Waar ligt de ethische grens bij beïnvloeding.Veel luisterplezier!

How can we be better at influencing others? On this episode, I explore the world of influence with behavioural scientist Steve Martin.Steve has made a career out of studying the art and science of persuasion, and in this conversation, we dive deep into his latest book Influence at Work.Together, we unpack how influence is a key part of all aspects of life, including compliance. We discuss why 'influence' often gets a bad rap as manipulative, and how it's misunderstood as a 'dark art.' We discuss the nuances of influence: when it's most effective, how to wield it ethically, and why sometimes the simplest approaches to influencing can be best.Steve explains how influence can be harnessed for positive change and shares some surprising insights from his decades of research.Hear how influence plays a pivotal role in compliance, organizational success, and personal interactions, plus how behavioral science can offer practical tools to help you be a better influencer—and resist being influenced yourself. We also explore Steve's personal reflections on his career in behavioural science, how the discipline has evolved and what it needs to do to stay relevant.Whether you're trying to influence colleagues, customers, or just navigate daily life, this episode is packed with actionable advice that everyone can use. Guest Biography Steve Martin is CEO of Influence at Work and Faculty Director at Columbia Business School. He is the co-author of Messengers, Who We Listen to, Who We Don't and Why, and the Royal Society nominated international bestseller ‘Yes! 60 Secrets from the Science of Persuasion'.Steve's books have sold over 1.5 million copies and been translated into 27 languages.His work applying behavioural science to business and public policy has featured in the National and International press including BBC TV & Radio, The Times, New York Times, Harvard Business Review and Time magazine.He penned the original, now world-famous set of Tax Letters that generated millions in extra revenue for the UK Government and his popular business columns are read by over 2.5 million people every month.Steve is Faculty Director of Behavioural Science at Columbia University's Graduate Business School NY, guest lectures at Harvard, London School of Economics and London Business School, and is a founding member and Chair of the Global Association of Applied Behavioural Scientists (GAABS). AI Generated Timestamped Summary [00:00:00] Introduction to the episode and topic of influence in compliance and life[00:00:31] Why influence is a key skill for thriving in the modern world[00:00:52] Introduction of Steve Martin and his background in behavioral science [00:01:32] Steve shares how influence can be misunderstood as a dark art[00:03:00] Steve talks about his new book Influence at Work and why he'll never write a book alone again[00:05:48] Discussion on why influence is central to human interactions and business[00:08:00] The connection between behavioral science and influence [00:09:30] How behavioral science strategies are designed to influence outcomes[00:12:00] The long history of influence in society and its early roots [00:16:00] Steve explains why quick hacks and shortcuts rarely lead to true influence [00:19:00] The importance of understanding context when applying influence strategies[00:21:00] Discussion on how to balance data, emotion, and economic factors in influence[00:23:00] The growing focus on helping people resist negative influence strategies[00:27:00] How influence can be long-lasting and not just a quick fix[00:31:00] Summary of Steve's “equation for influence” [00:35:00] The role of evidence, economic consideration, and emotion in influence[00:39:00] Reflections on the differences between being “right” and being “effective” [00:44:00] Steve reflects on his own career and how influence has shaped his work Relevant LinksInfluence at Work, the book - https://influenceatwork.co.uk/our-books/Take the Influence at Work quiz - https://influenceatwork.emhdevelopment.com/the_economist/?Influence at Work, the company - https://www.influenceatwork.com/The previous episode of this show on which Steve and his co-author Joe Marks explored their book Messengers  - https://www.humanriskpodcast.com/steve-martin-joe-marks/

Spike joins Jon to discuss the books, movies, and documentaries that can help people wean themselves from Scientology's problematic beliefs. Please leave your own viewing/reading recommendations in the comments below! As always, please be kind and respectful of others' viewpoints. Links: Jon on Andrew Gold Jon on LadBible Secret Lives: L. Ron Hubbard The Shrinking World of L. Ron Hubbard Scientology: Inside the Cult (featuring 1980's Jon!) Captive Minds Stolen Youth (on Hulu) Steven Hassan's interview with Larry Ray Cult survivor Daniel Barban Levin Spike's Cialdini infographic poster The Getting Clear videos on our channel NOTE: Spike misspoke; it's only videos 1 & 2 that we have here The Getting Clear Toronto 2015 conference for rent on Vimeo Spike's story, also known as "Toledo, Tarot & Trouble" And one last bit of penguin paraphernalia

In this episode of The Brainy Business podcast, Melina Palmer dives into the realm of ethical influence with Brian Ahearn. Brian, a distinguished expert in the field, is one of only a dozen individuals worldwide to hold the Cialdini Method Certified Trainer designation and one of a handful to have earned the Cialdini Pre-Suasion Trainer designation. As a faculty member of the Cialdini Institute, Brian is dedicated to teaching the science of influence to help people achieve greater professional success and personal happiness. Throughout the episode, Brian shares his extensive experience in applying the psychology of persuasion in various professional settings, from sales training to leadership coaching. He discusses the rigorous process of becoming a Cialdini-certified trainer and emphasizes the importance of ethical influence. Brian also delves into practical examples from his book, Influence People, highlighting actionable tips for effectively persuading others in a lasting and ethical manner. In this episode: Explore the principles of ethical influence and how they can be applied in business and personal contexts. Learn about the rigorous certification process for becoming a Cialdini Method Certified Trainer. Discover practical examples and tips from Brian's book, "Influence People." Understand the importance of ethical persuasion and how to avoid manipulation. Gain insights into the power of social proof, reciprocity, and other principles of influence. Show Notes: 00:00:00 - Introduction Melina Palmer introduces the topic of ethical influence and welcomes Brian Ahearn to the podcast. 00:02:00 - Brian's Background Brian shares his journey in the field of influence and his certification as a Cialdini Method Certified Trainer. 00:06:30 - The Cialdini Certification Process Brian discusses the rigorous process of becoming a certified trainer and the importance of presenting research accurately. 00:12:00 - Applying Influence in Business Brian explains how he applies the principles of influence in sales training and leadership coaching. 00:18:00 - The Importance of Ethical Influence The conversation shifts to the significance of using influence ethically and responsibly. 00:24:00 - Practical Examples from Influence People Brian shares practical tips and examples from his book, including the power of social proof and the impact of personal touches like handwritten notes. 00:32:00 - The Post-It Note Study Brian discusses a study on the effectiveness of handwritten post-it notes in increasing response rates. 00:38:00 - The Power of Asking Questions Brian emphasizes the importance of ending emails with questions to increase engagement and response rates. 00:45:00 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Brian: Brian's Website LinkedIn X Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Employees Need and Can't Tell You, by Melina Palmer Influence, by Robert Cialdini influence Is Your Superpower, by Zoe Chance You Have More Influence Than You Think, by Vanessa Bohns Influence PEOPLE, by Brian Ahearn Top Recommended Next Episode: Robert Cialdini Interview (ep 312) Already Heard That One? Try These:  Vanessa Bohns Interview (ep 318) Social Proof (ep 87) Reciprocity (ep 238) Zoe Chance Interview (ep 308) Unity (ep 216) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Send us a textIn this exclusive interview, Dr. Robert Cialdini, a leading expert in the psychology of influence and persuasion, shares invaluable insights on navigating the complexities of communication in today's world, particularly in the context of artificial intelligence and trust.Join us as Dr. Cialdini and Richard C. Wilson discuss:00:09 - Introduction of Dr. Robert Cialdini01:09 - Engaging High Net Worth Individuals02:14 - Successful Individuals and Influence04:58 - Example of Selling Popcorn07:57 - Making Goals Public for Accountability08:52 - The Impact of AI on Trust14:46 - The Principle of Reciprocity16:06 - The Importance of Liking18:20 - Preparing a Persuasive Pitch Deck20:07 - Finding Commonalities for Connection21:01 - The Importance of Ethical Reputation22:31 - Common Mistakes in Investment Pitches23:23 - The Importance of Context in Influence Principles25:33 - Introduction to the Cialdini InstituteThis conversation offers practical strategies for effectively influencing others while maintaining ethical integrity. Whether you're looking to enhance your investment pitches or improve your overall communication skills, Dr. Cialdini's principles will provide the tools you need to succeed.Don't forget to like, share, and subscribe for more insights on influence and persuasion!#Influence #Persuasion #Cialdini---------------------------------------------------------------------------------- hope you are enjoying the Centimillionaire Strategies YouTube Channel produced by our investor club, the Family Office Club.We use this channel to interview billionaires, centimillionaires, investors, and family offices and help founders, entrepreneurs and investors scale their platforms and invest more effectively.If you are looking to grow your business, get sharper at investing, and scale you are in the right place.Our 17-year-old investor club, the Family Office Club, has 25 team members, and 15+ million social followers, has closed on over $500M of transactions, has over 7,500 active investors, and hosts 15 live events a year.To join our investor club as a capital raiser or CEO of a company needing capital to access our live community events, please visit https://FamilyOffices.comTo register with us as an investor to access live community events please visit https://InvestorClub.comWe have free web classes and books for you to download at https://familyoffices.com/book/https://CapitalRaising.comTo date, our podcast and YouTube content has been downloaded over 5 million times.  Please subscribe to this channel as well as our Family Office Podcast so you do not miss our most popular mini-series content https://www.youtube.com/@familyofficeclubI hope you love watching my videos Subscribe to this channel for the latest video.Have a nice day!

En Ivoox puedes encontrar sólo algunos de los audios de Mindalia. Para escuchar las 4 grabaciones diarias que publicamos entra en https://www.mindaliatelevision.com. Si deseas ver el vídeo perteneciente a este audio, pincha aquí: https://www.youtube.com/watch?v=fN599bLsRS8&t=4s Si deseas ver el vídeo completo ve al siguiente enlace: • ¿Son los espíritus los influencers de... Juanma de Soto nos habla del experimento de Cialdini, que definió seis principios de influencia, ¿cuáles son? ¿Te has visto influenciado por alguno de estos factores? #ExperimentoDeCialdini #InfluenciaSocial #Espíritus #Espiritismo -----------INFORMACIÓN SOBRE MINDALIA--------- Mindalia.com es una ONG internacional sin ánimo de lucro. Nuestra misión es la difusión universal de contenidos para la mejora de la consciencia espiritual, mental y física. -Apóyanos con tu donación en este enlace: https://streamelements.com/mindaliapl... -Colabora con el mundo suscribiéndote a este canal, dejándonos un comentario de energía positiva en nuestros vídeos y compartiéndolos. De esta forma, este conocimiento llegará a mucha más gente. - Sitio web: https://www.mindalia.com - Facebook: / mindalia.ayuda - Instagram: / mindalia_com - Twitch: / mindaliacom - Vaughn: https://vaughn.live/mindalia - Odysee: https://odysee.com/@Mindalia.com *Mindalia.com no se hace responsable de las opiniones vertidas en este vídeo, ni necesariamente participa de ellas. *Mindalia.com no se responsabiliza de la fiabilidad de las informaciones de este vídeo, cualquiera sea su origen. *Este vídeo es exclusivamente informativo.

In this episode, we explore the groundbreaking work of Robert Cialdini, the social psychologist who identified six universal principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Cialdini's research, conducted in the 1970s and early 1980s, sheds light on how people are persuaded to say "yes" in everyday situations, from sales and marketing to leadership and decision-making.After exploring the ideas behind these principles, Dr. Eggett gives real world examples of how different dental team members can implement their knowledge of these principles to build leadership and ownership over their positions in the dental office.Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/matrika/funk-style - License code: KUYOIZCBFCF1FOMP https://uppbeat.io/t/roo-walker/bolt - License code: RS1AU6Y5DGD5A3H8.

En este episodio, te llevo conmigo a una cabaña aislada en la Sierra de Madrid, un lugar de paz y libertad donde he estado reflexionando sobre algunas ideas poderosas que pueden transformar tu forma de influir y persuadir. Inspirado por el efecto Zeigarnik y las enseñanzas de Cialdini y Boss, te presento técnicas avanzadas de pre-suasión que puedes aplicar en tu vida diaria y en tus interacciones profesionales. Hablaremos sobre cómo dejar tareas incompletas puede mantener tu foco y mejorar tu productividad. Descubre el impacto de la dotación y la aversión a las pérdidas en la toma de decisiones y cómo puedes utilizarlas a tu favor. También exploraremos la reactancia psicológica, que te permitirá convertir la resistencia en aceptación, y cómo las asociaciones y el egoísmo implícito pueden influir en las decisiones de los demás. Finalmente, te guiaré a través de estrategias para crear cambios duraderos en el comportamiento mediante la pre-suasión efectiva. Acompáñame en este viaje lleno de ideas prácticas y aplicables que te ayudarán a convertirte en un maestro de la persuasión :::::::::::::::: ÍNDICE :::::::::::::::: 00:00:00 Intro 00:01:17 Zeigarnik: dejar las cosas sin completar 00:04:50 Dotación: como el orden de las palabras influyen y ¡mucho! 00:10:35 Reactancia Psicológica: como convertir resistencia en aceptación 00:12:21 Las asociaciones y el egoísmo implícito 00:15:27 La Pre-suasión 00:29:12 La ilusión de control 00:31:39 La falacia del aspecto 00:35:30 Recapitulación Aprende a resolver problemas complejos con un nuevo enfoque con «El Metajuego: máster en complejidad estratégica» https://pildorasdelconocimiento.com/cursos/metajuego Aprende INVERSIÓN desde cero con «Píldoras del Conocimiento Pro» https://pildorasdelconocimiento.com/cursos Comprar nuestro libro «Nacidos para Aprender» https://pildorasdelconocimiento.com/nacidosparaaprender/ Puedes seguirme aquí: Website: https://pildorasdelconocimiento.com/ Twitter/X: https://twitter.com/Lualobus LinkedIn: https://www.linkedin.com/in/lualobus/ Instagram: https://www.instagram.com/fernando_pdc/ Si te ha gustado nuestro episodio y nos acabas de conocer, te recomiendo nuestros 10 episodios favoritos #64. Técnicas de MANIPULACIÓN para gente de bien. #61. Los juegos INFINITOS. #66. APRENDIZAJE altamente efectivo. #48. INDEXACIÓN: ángeles y demonios en los detalles. #93. REANCESTRALIZACIÓN: el saber antiguo en el mundo moderno. #78. Mensajes ocultos en la COMUNICACIÓN: pistas no verbales. #69. Generando adicción masiva. #96. BITCOIN: la verdad. #67. Programación Neuro Linguística. #52. VAGABONDING.

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power of reciprocity to leveraging social proof and authority, this conversation is packed with actionable insights that can transform your business strategies and elevate your impact.Chapters:00:00:00 - Welcome to Perpetual Traffic Podcast!00:00:32 - Meet Dr. Robert Cialdini: The Godfather of Influence00:02:01 - How a Broken Pen Shaped Dr. Cialdini's Career Path00:05:47 - Unveiling the Seven Principles of Persuasion00:07:26 - Why Reciprocation and Liking Drive Influence00:09:36 - Harnessing Authority and Social Proof for Better Marketing00:12:51 - The Role of Scarcity and Commitment in Decision Making00:17:26 - The Power of Unity in Ethical Influence00:24:15 - Learning from Past Mistakes: A Key to Credibility00:25:38 - Admitting Weakness: A Surprising Strength in Persuasion00:26:53 - The Subtle Power of Language in Influence00:30:49 - Why Reviews Matter: The Psychology Behind Feedback00:34:05 - The Towel Study: A Real-World Example of Social Proof00:36:22 - Why Timeless Principles of Influence Still Work Today00:42:50 - How to Connect with Dr. Cialdini and Learn More00:44:24 - Wrapping Up: Key Takeaways and Final ThoughtsLINKS AND RESOURCES:Cialdini WebsiteInfluence: The Psychology of PersuasionPre-Suasion: Channeling Attention for ChangeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose Media Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Chapter 1:Summary of Influence"Influence: The Psychology of Persuasion" by Robert B. Cialdini is a seminal book in the field of psychology which explores the techniques through which people are persuaded to make decisions and how to recognize and fend off attempts at manipulation in everyday life. Published in 1984, it remains widely regarded and referenced in psychology, marketing, and business.Cialdini identifies six key principles of influence:1. Reciprocity - People feel obligated to return favors, even if they are unsolicited. This principle is often used in marketing, for example, when companies give free samples or gifts, expecting that such acts will encourage customers to purchase more or return the favor in some way.2. Commitment and Consistency - Once people commit to something, they are more likely to follow through on it to appear consistent. This can involve public commitments or small initial commitments that can be leveraged into larger ones.3. Social Proof - People often look to others to determine their own actions, believing that if others are doing something, it must be correct. This principle can be seen in behaviors such as online reviews and testimonials influencing purchasing decisions.4. Authority - People tend to obey authority figures, even if they are asked to perform objectionable acts. This compliance is driven by the belief in the legitimacy of the authority. Real-life examples include deference to figures in uniforms or titles.5. Liking - People are easily persuaded by individuals they like. Factors that enhance likability include physical attractiveness, similarity, complimentarity, contact and cooperation.6. Scarcity - Items or opportunities are seen to be more valuable as they become less available. Marketers might use this principle by promoting exclusive offers or limited-time sales.Cialdini's book delves into the ethical dimensions of these principles, highlighting that while they can be used to manipulate, they also serve as tools for positive social influence when used ethically. "Influence" remains a crucial resource for understanding the underlying mechanics of why people say "yes" and how to apply these understandings ethically in daily life.Chapter 2:The Theme of Influence"Influence: The Psychology of Persuasion" by Robert B. Cialdini is a non-fiction book that explores the psychology behind why people say "yes" and how to apply these understandings in various aspects of life. Here's an overview of the key components and ideas presented in the book: Key Plot PointsSince "Influence" is a psychological and educational text rather than a narrative work, it doesn't have a plot. Instead, the book is organized around key principles of persuasion, each illustrated with research studies, examples, and Cialdini's own experiences. The six fundamental principles of influence he outlines are:1. Reciprocity: The obligation to give when you receive.2. Commitment and Consistency: The desire to be consistent with what we have already done.3. Social Proof: Looking to others to determine our behavior.4. Authority: The belief in the expertise of authority figures and adherence to their directives.5. Liking: The tendency to agree with people we like and admire.6. Scarcity: The higher value we place on things that are less available. Character Development"Influence" does not feature characters in the traditional sense, but Cialdini does present numerous case studies involving real people and their encounters with persuasion techniques. Each anecdote and case study serves to personify the principles and make them more relatable and understandable. Through these examples, Cialdini effectively demonstrates how ordinary people can both fall victim...

Qu'est-ce qui nous pousse à dire "oui", quand on veut dire "non" ? Aujourd'hui, nous plongeons dans l'univers de la psychologie et du marketing avec "Influence et manipulation" de Robert Cialdini. Dans ce livre, Cialdini identifie 6 principes psychologiques qui nous jouent des tours. La réciprocité, l'engagement et la cohérence, la preuve sociale, la sympathie, l'autorité et la rareté. Réciprocité Cialdini raconte l'histoire des Hare Krishna qui ont connu un immense succès en offrant des fleurs aux passants, qui se sentaient ensuite obligés de faire un don. C'est une technique que vous avez peut-être remarquée lorsqu'un magasin vous offre un échantillon gratuit, incitant souvent à l'achat. L'engagement et la cohérence Cialdini nous parle d'une expérience où les gens étaient plus enclins à accepter d'exposer un grand panneau publicitaire dans leur jardin après avoir accepté quelques jours plus tôt d'exposer une petite affiche. C'est parce que nous voulons rester cohérents avec nos engagements précédents. Exemple : inciter un client à s'engager d'abord à petit prix, puis de lui proposer des offres plus coûteuses. La preuve sociale Nous sommes plus susceptibles de faire quelque chose si nous voyons que d'autres le font. Cialdini cite l'exemple des publicités qui mentionnent qu'un produit est le "plus vendu". Les évaluations et les avis sur les sites de commerce électronique sont aussi une forme de preuve sociale. La sympathie Nous sommes plus susceptibles d'acheter de quelqu'un que nous aimons, d'une personne que nous considérons comme une autorité, et nous désirons davantage ce qui est rare ou limité. Pensez aux publicités de célébrités, aux endorsements d'experts, ou aux offres à durée limitée. L'autorité Nous avons tendance à suivre les personnes en position d'autorité ou qui sont des experts dans leur domaine. D'où l'utilisation de médecins dans les publicités pour les produits de santé. La rareté Nous voulons ce qui est limité ou difficile à obtenir. Ex : les ventes flash et les éditions limitées J'espère que cet épisode vous sera utile ❤️

Dr. Catherine Booth joined HM Prison and Probation Service in 1997. During her career she has worked with men, women and children in custody and currently works in HMPPS North West Psychology Services. Cath has been involved in the management of serious incidents in prisons for over 20 years as a practitioner and trainer. She acts as a Silver and Gold negotiation advisor (NA) and is involved in training prison officers and psychologists to become negotiators and negotiation advisors, respectively. Cath completed her doctoral research in exploring the experiences of prison officer negotiators. Dr. Carol Bond has been a forensic psychologist for over 30 years, spending most of her career working in prisons as well as practicing in secure psychiatric hospitals, working as a specialist member of the parole board and lecturing in academic settings. Throughout her career she has been involved in the management of serious incidents including training staff, advising negotiators and commanders during incidents, developing specialist training courses and working with other professionals involved in crisis management. She is the national lead for HMPPS negotiation matters and has recently completed her Doctorate exploring hostage incidents in UK prisons. Key references: McMains, M., Mullins, W., & Young, A. (2020) Crisis Negotiations: Managing Critical Incidents and Hostage Situations in Law Enforcement and Corrections (6th ed.). Routledge. https://doi.org/10.4324/9780429505225 Cialdini, Robert B. (2021) Influence, New and Expanded: The Psychology of Persuasion. New York: HarperCollins. Grubb, A. (2010) Modern day hostage (crisis) negotiation: The evolution of an art form within the policing arena. Aggression and Violent Behavior. 15. 341-348. https://doi.org/10.1016/j.avb.2010.06.002

Welcome back to Season 11 of the Neuroscience Meets Social and Emotional Learning Podcast, where we connect the science-based evidence behind social and emotional learning and emotional intelligence training for improved well-being, achievement, productivity, and results using practical neuroscience. In today's episode, number 336, we continue our 18-week Self-Leadership Series based on Grant Bosnick's tailored approaches to self-leadership. We delve into Chapter 10, exploring the neural science of persuasion and influence. This topic emerged as a key focus area for 2024, providing insights into why understanding persuasion and influence is essential for long-term success. We revisit past episodes and notable works like Jack Carew's You'll Never Get No for an Answer and Mark Waldman's Words Can Change Your Brain. Learn about the three modes of persuasion—logos, pathos, and ethos—as well as practical strategies for improving your persuasive approach. Discover how to apply six scientifically validated principles of persuasion by Dr. Robert Cialdini, focusing on reciprocity, scarcity, and authority. These principles can help you build lasting influence and effectively communicate your ideas. Join us as we explore the difference between persuasion and influence and how to use these skills to achieve your goals while helping others. This episode is dedicated to Monica Gilfillan, a highly influential figure in education, whose support and inspiration remind us of the power of helping others first. Don't miss out on these valuable insights to enhance your self-leadership journey. Subscribe, review, and rate our podcast to stay updated with new episodes! On today's EPISODE #336 we will cover: ✔ The difference between persuasion and influence. ✔ Strategies to improve our persuasion muscles and ways to become more influential for longer lasting relationships and impact. ✔ 3 Tips to Put the Science of Persuasion and Influence into Practice in our Daily Lives. ✔ Dedicated to Monica Gilliflan, a highly influential figure in education, whose support and inspiration remind us of the power of helping others first. On today's episode #336 we continue with our 18-Week Self-Leadership Series based on Grant Bosnick's “Tailored Approaches to Self-Leadership: A Bite Size Approach Using Psychology and Neuroscience” that we first dove into with our interview on EP #321[i] the end of January.  The goal was that each week, we focused on learning something new, (from Grant's book) that builds off the prior week, to help take us to greater heights in 2024. For Today, EPISODE #336, we are moving on to Chapter 10, covering “The Neuroscience of Persuasion and Influence” which came as a surprise to me that Pathway Two, showed up as my highest area of focus for 2024. When I looked at the topics that are listed in this pathway, I can see why this area is a work in progress for me, and this self-assessment picked up that I need to make these 3 areas listed in this pathway, a priority in 2024. I'm paying attention to what neuroscience says about persuade and influence, in addition to inspiration, motivation that we covered on EP 324[ii] and presence, that's the last chapter in this book, and I think the most important. (at least for me). If you've taken the leadership self-assessment[iii], look to see if Persuade and Influence is of a low, medium or high priority for you to focus on this year. Thinking back on past episodes, I know we have not yet covered this topic entirely, except for the time I was asked to review Jack Carew's classic book from 1987 called You'll Never Get No For an Answer that was covered on EP176.[iv] We explored “Why Our Brains Don't Like the Word No” and revisited Mark Waldman's book from 2013 Words Can Change Your Brain where we were reminded that  “Words can heal, or hurt—if you were in an fMRI scanner (that can take a video of the neural changes happening in your brain) (and you were told a firm NO! for something) we could record, in less than a second, a substantial increase of activity in your amygdala and the release of dozens of stress-producing hormones and neurotransmitters…that immediately interrupt the normal functioning of your brain, especially those that are involved with logic, reason, language processing, and communication. And the more you stay focused on negative words and thoughts, the more you can damage key structures that regulate your memory, feelings, and emotions. This may disrupt your sleep, your appetite, and the way your brain regulates happiness, longevity and health.”[v] In this episode, we looked at 5/10 of Jack Carew's unique strategies that American Author and Salesman Og Mandino encouraged us all to read to improve our communication and influence with others and I noticed that Strategy 2 was to stop looking out for number one and always look for how you can help others first. So, after noticing this, I went straight to Chapter 10 of Grant Bosnick's book, on “Persuade and Influence” to see what he had to say on this topic. Right off the bat, in the opening of this chapter, Bosnick asks us to think about how we would persuade someone else to do something, like give you a pen you would like to have, for example, or ask for a promotion, or ask someone to buy something you are selling. Then he differentiates the word persuade that he says “we can think of as quick, more direct, more for short-term or immediate gain” (Chapter 10, Bosnick, Tailored Approaches to Self-Leadership) while influence he says “is softer, more subtle, much more for longer term and lasting gain.” (Chapter 10, Bosnick, Tailored Approaches to Self-Leadership) Persuasion Bosnick says is “more tactical, whereas influence is strategic.”  He gives us the history of persuasion, explaining its origin from the early Greek Philosophers, and that Aristotle wrote about three modes of persuasion: logos (that's about logic and reason), pathos (that's about emotion and inspiration) and ethos (that's about the speaker's own character and credibility). Thinking of Jack Carew's second tip in his book to improve our influence with others (by putting other people first) I think is a good example of a strategy that builds this concept for long-lasting gain (influence) versus persuading someone to give me something that I need for short-term, or immediate gain (like, to pass me their pen, so I can write down something important that I'll need to remember). Bosnick provides a list of strategies to improve our persuasive approach, that includes giving people a sense of ownership, or automony to persuade them to take action with something, or by praising them, and making them feel good for taking action. He offers an exercise to further build our persuasive skills by asking us to complete a sentence: I would like to persuade x to do the following. Then he brings in Jack Carew's strategy for becoming more influential and asks us to think about “what's important to them: their goals, concerns, passions and values.” (Chapter 10, Bosnick, Tailored Approaches to Self-Leadership, Page 109). Bosnick goes on to explain how to build influence and his exercise reminded me of a networking event I attended in 2014 called Ceospace.[vi] This was an organization where many leaders came up with an idea, and took their idea out into the world, with the help of a larger, more influential network. Author Adam Markel wrote that “it was one of the most magnificent places for entrepreneurs and business owners to come together to seek guidance, insights, inspiration, collaboration, and support.” It's where Jack Canfield[vii] came up with the idea for his Chicken Soup for the Soul book series, where Lisa Nichols[viii] first began public speaking, and where countless thousands of others launched their ideas into the world. The CEO of this organization passed away in 2020, and from what I can see, this organization didn't thrive without his presence. This CEO, Berny Dohrman, had quite a life story. I felt a connection to Berny because of his passion to make an impact on our educational system. He wrote a book called Super Change[ix]  that was about the tools and strategies needed to survive and thrive in an uncertain future. What I think Berny Dohrmann had that was special, was that he used his influence, to create long lasting change in others. He did not persuade anyone to come to his events for short term results, but was able to influence others easily, with a vision for a better future. It all stemmed around his networking event, where participants would do speed rounds, to meet as many people as possible, asking the other person “What are you working on, and how can I help you.” At the end of the event, participants would have access to high level connections, all who were willing to share the strategies for success that worked for them. It was a brilliant idea, and I know this event took many leaders to new heights. The Science of Persuasion and Influence What was so special about how Berny Dohrmann influenced others? Why was Jack Carew's book from the 1980s still being taught in sales training classes today? I had to look up the Science of Persuasion and Influence and found “6 Scientifically Validated Principles of Persuasion and Influence” that came from Dr. Robert Cialdini.[x] (Chald-ini) I picked the first three to highlight here. Reciprocity. We are obliged to give if we have been given something. This was the whole idea behind Berny's networking events. Participants didn't ask for what they wanted FIRST, they offered to help someone else first, and after you had helped them, they would be more open to helping you. This was also Jack Carew's second strategy. Stop looking out for number one. Always think of how you can help others first, and you will naturally draw them to want to help you back. Scarcity. If it's scarce, we want it more. Use this by highlighting the Benefits, Uniqueness and Possible Loss. Berny did this with his networking events by holding them twice a year. If you missed the event, you missed the chance to network with these brilliant minds. Jack Carew picked this as his 10th strategy for becoming more influential. He called his last chapter in the book “Become the Only Choice.” What if you missed the event that would change your future? Carew explains this concept like “the fear of loss.” No one want to miss an opportunity. There is a science to persuading and influencing others and it's all about showing others how you (or what you offer) is unique and something that no one else (other than you) can offer. Authority. We are more likely to comply with a request if it is coming from a perceived authority/expert. Dr. Cialdini explains this one on the home page of his website, Influence at Work: Proven Science for Business Success. He says that “it's important to signal to others what makes you credible before you attempt to influence them.”[xi] It's better if you don't do this yourself, and have someone else introduce you, with your credentials, first. This is what made Berny Dohrmann's networking events successful as each participant was introduced to another person with their credentials and experience, that gave that person instant authority to help, or influence others. REVIEW AND CONCLUSION To review and conclude this week's episode #336 on Chapter 10 on “The Neuroscience of Persuading and Influencing” DID YOU KNOW: “There are 6 short cuts to increase the chances that someone will be persuaded?” (Robert Cialdini) We covered the first three: Reciprocity. We are obliged to give if we have been given something. Use the neuroscience of influence and persuasion, and think of ways to help others first, (just like Berny Dohrmann's networking events), instead of thinking what you can gain from other people, think of what you can give to them. Always be the first to give and take the time to make sure what you are giving is personalized and useful to that person. This way, what you will give will have more meaning to that person. Scarcity. If it's scarce, we want it more. Use this by highlighting the Benefits, Uniqueness and Possible Loss. Take the time to find out how what you are offering to someone else, will help them. You will need to find out what they are looking for to do this, by asking questions, and listening. Then you can “frame what you are saying/offering, so others will find it to be valuable.”[xii] Authority. We are more likely to comply with a request if it is coming from a perceived authority/expert. Being introduced by others is a fast way to have others learn about your expertise, making you instantly more influential and persuasive. We looked at Chapter 10 from Grant Bosnick's Tailored Approaches to Self-Leadership where Bosnick explained the difference between the word persuade that he says “we can think of as quick, more direct, more for short-term or immediate gain” (Chapter 10, Bosnick, Tailored Approaches to Self-Leadership) while influence he says “is softer, more subtle, much more for longer term and lasting gain.” (Chapter 10, Bosnick, Tailored Approaches to Self-Leadership). We looked at a past episode on this topic, taking us back to Mark Waldman's book from 2013 Words Can Change Your Brain reminding us to be careful of the words we choose to speak to others. My take-away from this chapter: If I want to improve my influence, it begins with understanding the wants and needs of my audience first (how can I help them) and then being able to say what I mean, and mean what I say. The words I speak do matter when I'm working on gaining influence.  If I'm speaking with someone, and not being completely honest, or not meaning what I say, I know that this can be felt by the other person, and it will hurt my ability to gain trust, rapport and influence. Our brains can detect “benefits and threats”[xiii] and I want to be sure that I'm drawing those I want to interact with towards me, not away from me. Once I have gained influence with someone I am speaking with, then I can take my persuasion skills to the next level, and we can begin to work together on our common goals. For example, if someone is asking me in a sales situation if I can offer them a discount. When I've build rapport and trust with this person, I can say “yes, I can give you 5% off this order, if you would be able to guarantee the order will come in by the end of this month.” We can begin to use our persuasion and influencing skills to not only give others what they need, but also negotiate with them, for what we need. I hope this episode has helped to give you some ideas on ways to practice the neuroscience of persuading and influencing, to help others with their goals first, and then in turn, allow you to move yourself forward in this process, with these skills. I also want to end this episode, with a mention to someone I ran into recently, who I had not seen about 10 years. I ran into Monica Gilfillan[xiv] an avid listener of this podcast, and I had no idea, until we spoke recently and she shared how these episodes were helping her with new ideas. This made me feel proud and grateful (coming from a peer) and did infuse me with some extra energy to keep going with these episodes. If there is someone I would list as highly influential, who knows how to persuade others, it's Monica Gilfillan. Over the years, I noticed as I connected with a new person in the field of education, they were always connected to her. After she shared how the podcast was helping her, she went straight to ask me how she could help, and what I needed. We all need people in our network who are wired to help others, and I highly suggest connecting with Monica, especially if you are in the field of education. She is an influencer who everyone can benefit from knowing. I thought it was fitting to dedicate The Neuroscience of Persuasion and Influence to Monica Gilfillan and to thank her (and all of you who tune in) for listening. CONNECT with Monica Gilfillan https://www.linkedin.com/in/monicagilfillan/ And with that, we will close out this episode. We'll see you next with Chapter 11 on Time Management. REVIEW In this 18-week Series that we began in the beginning of February, (after I was inspired to cover Grant's book after our interview the end of January) we are covering: ✔ Powerful tactics from this Grant Bosnick's award-winning book that illustrates how change and achievement are truly achievable both from internal ('inside out') and external ('outside in') perspectives. ✔Listeners will grasp the immense power of self-leadership and its transformative effect on personal growth and success by applying the neuroscience Grant has uncovered in each chapter. ✔Explore practical strategies for habit formation and the impact of a self-assessment system. ✔Gain insights from Grant's expert advice on maintaining a balance between strengths and weaknesses while chasing after your goals. ✔Embark on an intellectual journey that has the power to elevate personal achievement and self-awareness to uncharted levels while we map out our journey over this 18-week course. REFERENCES: [i] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #321 with Grant ‘Upbeat' Bosnick  https://andreasamadi.podbean.com/e/insights-from-grant-upbeat-bosnick/   [ii]Neuroscience Meets Social and Emotional Learning Podcast EPISODE #324 on “The Neuroscience of Inspiration and Motivation”  https://andreasamadi.podbean.com/e/a-self-leadership-series/   [iii] Self-Assessment for Grant Bosnick's book https://www.selfleadershipassessment.com/   [iv]Neuroscience Meets Social and Emotional Learning Podcast EPISODE #176 https://andreasamadi.podbean.com/e/the-neuroscience-of-communication-why-our-brain-doesn-t-like-the-word-no/   [v] Words Can Change Your Brain by Andrew Newberg, MD and Mark Robert Waldman, Published July 30, 2013 https://www.amazon.com/s?k=words+can+change+your+brain&gclid=CjwKCAjwoP6LBhBlEiwAvCcthCiCJCWZ-n3nMbmllmxcYj7pY9p3EGBjIT1liFGTzVVBlYWdxCBg6hoC3DMQAvD_BwE&hvadid=241598338504&hvdev=c&hvlocphy=9030091&hvnetw=g&hvqmt=e&hvrand=2910883915011355196&hvtargid=kwd-36327312367&hydadcr=15527_10340956&tag=googhydr-20&ref=pd_sl_2ixec66yv3_e   [vi] https://ceospacemembers.com/   [vii] https://jackcanfield.com/   [viii] https://motivatingthemasses.com/   [ix] Super Change by Berny Dohrmann October 31, 2019  https://www.amazon.com/Super-Change-Survive-Thrive-Uncertain/dp/1949003906   [x] https://www.influenceatwork.com/7-principles-of-persuasion/   [xi] The Science of Persuasion https://www.youtube.com/watch?v=cFdCzN7RYbw   [xii] The Neuroscience of Influence https://www.youtube.com/watch?v=J-5CZ2AXT1o   [xiii] The Neuroscience of Influence Leadership Coaching by Dean Newlund https://mfileadership.com/2021/01/27/the-neuroscience-of-influence/   [xiv] Monica Gilfillan https://www.linkedin.com/in/monicagilfillan/    

In this episode of the Above Board Podcast, host John Kennedy welcomes back Brian Ahearn, the Chief Influence Officer at Influence People, a keynote speaker, and a Cialdini-certified coach. They discuss ethical persuasion, the science of influence, and Brian's latest TEDx talk on 'Pre-suasion.' Brian shares personal stories, including the impact of genuine connections, the significance of authenticity, and strategies for internal dialogue. They also touch on Brian's new book, 'His Story, My Story, Our Story,' which explores his relationship with his father and the importance of reconciliation. Tune in to understand how to use psychological principles ethically in both personal and professional settings. 01:34 Brian Ahearn's Networking Philosophy 04:03 The Power of Pre-Suasion 05:22 Ethical Persuasion Explained 09:40 Influence in Everyday Life 18:56 Creating the Right Environment for Influence 25:45 Coaching Through Nervousness 29:44 Overcoming Public Speaking Anxiety 32:31 The Power of Mental Fortitude 36:13 The Importance of Self-Change 40:26 Introducing the Brian's Latest Published Book Want to learn more about Brian Ahearn and Influence People, LLC? Check out these resources: Facebook: https://www.facebook.com/IinfluencePeopleBrianAhearn Find and order Brian's latest book: https://brianahearn.biz/books/ TEDx Talks with Brian Ahearn: https://www.youtube.com/watch?v=l6ZqO8POtgo Want to set up our CandorPath 365 Daily Alexa Skill? Visit this link - https://candorpath.com/candorpath365/ 

In this episode, Kelly Byrnes from Voyage Consulting Group shares valuable tips about leadership and career growth. She underscores the significance of leaders recognizing their impact on others and the need to cultivate trust within their teams. Kelly also discusses strategies for senior leaders to avoid burnout by staying attuned to their emotions. She advocates for integrating leadership development into daily routines and ensuring personal aspirations align with true happiness. Kelly highlights the crucial role of kindness and respect in workplace success. She provides practical tips for personal growth, such as visualizing your ideal day. Additionally, Kelly conveys that true fulfillment comes from living in accordance with your values, both professionally and personally.     Key Takeaways   [02:13] Kelly shares that her love for business started when she was a kid playing with Barbies. Instead of typical weddings, her dolls were busy running the show and setting up shops. Even at eight, she had a job at a nearby store. She also mentions that her passion for business has been there from the start, making her journey pretty cool.   [04:55] Kelly notes that leaders often underestimate their impact on their teams, from their words shaping morale to overlooking trust dynamics. She believes this lack of awareness stems from leaders' focus on business goals and their desire to support their teams, rather than a negative intention. Kelly stresses the importance of self-awareness in leadership, emphasizing it as an ongoing journey to understand one's influence on others. She also highlights the prevalence of burnout among senior leaders, caused by overwhelming workloads and new expectations for emotional support.    [11:47] Kelly emphasizes using influential psychology books like Cialdini's "Influence" and Kahneman's "Thinking, Fast and Slow" with care and purpose. She advocates for respectful and honorable leadership that balances performance goals with compassionate interactions, avoiding manipulation and burnout. Kelly also believes in setting clear expectations while treating individuals with empathy, fostering high performance without resorting to coercion or excessive coddling.   [16:24] Kelly emphasizes promoting critical thinking skills by challenging individuals to consider alternative perspectives and generate multiple solutions. Instead of simply accepting initial answers, she encourages deeper exploration by asking probing questions like "What about this?"   [18:00] Kelly emphasizes the importance of being mindful of how others perceive you based on your actions and choices, urging deliberate and intentional behavior. She believes that integration is key to successful development initiatives, advocating for programs that are woven into everyday work and aligned with strategic goals. Additionally, she highlights the value of facilitators who have practical experience and can offer both practical guidance and aspirational goals, empowering individuals to aspire to greatness and providing opportunities for growth and challenge.   [21:26] Kelly stresses the importance of understanding individual preferences and needs, highlighting listening as a key leadership skill. She discusses potential updates to her book on professionalism, noting shifts towards emphasis on communication, work-life balance, tech proficiency, and collaboration with diverse teams in the modern workplace.   [23:47] Kelly advises individuals to shift their focus from themselves to others, especially in unfamiliar or high-pressure situations such as boardroom meetings or client interactions. She suggests taking a more understated approach, avoiding the urge to draw attention to oneself and instead focusing on observing and getting to know others. By practicing empathy and understanding others' preferences, individuals can build genuine connections and effectively communicate, following both the golden rule (treating others as you want to be treated) and the platinum rule (treating others as they want to be treated).   [25:58] In her book, "All In and the Five All In Strategies," Kelly advises readers to find joy in the present rather than postponing it for the future. She emphasizes the importance of having a vision for one's life and suggests envisioning an ideal day and considering preferred work activities. Kelly shares an exercise she did in 6th grade of listing 100 life goals, revisiting it annually. By pursuing goals intentionally and embracing challenges, individuals can find fulfillment beyond happiness. Kelly believes that triumph comes from overcoming obstacles and encourages embracing life with courage and optimism for an extraordinary experience.   [37:10] Kelly reflects on her lifelong list of goals, including riding a camel, which she set in 6th grade. Despite growing up in Kansas City, Missouri, where camels aren't common, she seized the opportunity during a volunteer day at the local zoo. Although initially met with skepticism, Kelly's determination led her to assist the camel caretaker, eventually earning her a chance to fulfill her childhood dream. This experience illustrates Kelly's belief in the power of intentionality and perseverance in achieving life goals, whether it's meeting new people or embarking on adventures.   [28:35] Kelly generously offers to share the first half of her "My Fulfilling Life" digital workbook with anyone who emails her. This workbook focuses on visualizing one's life and includes exercises such as listing 100 life goals and identifying personal strengths. Kelly's childhood experience of affirming self-worth influences this workbook, which aims to help individuals create a fulfilling life.   [34:35] And remember, mindfulness is about love and loving life. When you cultivate this love, it gives you clarity and compassion for life, and your actions happen in accordance with that. -Jon Kabat-Zinn   Quotable Quotes   “Culture becomes the worst behavior you tolerate.”   "The way you treat people has to be different."   "Leaders underestimate the impact they have on people; their words and moods set the tone for teams."   "People look to leaders for career guidance and inspiration, yet leaders often miss this influence."   "Self-awareness isn't about fixing flaws but understanding our effect on others and regulating responses."   "Don't settle for the first things off the top of your head. Ask 'What else?'"   "Spiritual values influence who you are, what you think, and how you behave."   "Listening is probably the most undervalued skill in leadership."   "It's about understanding what signifies value to each individual, not just imposing one's own perspective."   "Work-life balance is now a priority, with boundaries and scheduling expectations."   "Diversity in teams requires the ability to collaborate with people from varied backgrounds."   "Be deliberate and intentional about what you share and show, as it contributes to how people judge and assess you."   "Look for facilitators who have practical experience and align with your company's needs."   "Be less focused on yourself and more focused on others in professional settings."   "Observe, listen, and get to know others before asserting yourself."   "Don't try to be the center of attention; take it easy and be understated."   "Enjoy life now, rather than constantly putting off happiness for the future."   "Regularly review and refine your life goals to stay intentional and focused."   "Fulfillment comes from pursuing triumphs, not just fleeting moments of happiness."   "Taking risks and embracing challenges lead to a more extraordinary life experience."   "Don't fear life's curveballs; anticipate the greatness that lies beyond them."   This is the book mentioned in our discussion with Kelly:     Resources Mentioned The Leadership Podcast | Sponsored by | Rafti Advisors. LLC | Self-Reliant Leadership. LLC | Kelly Byrnes LinkedIn | Kelly Byrnes Website |  

Learn unique strategies for creating lasting change, boosting conversion rates, and navigating tough situations. Discover ethical ways to use these powerful tools and insights on AI's impact on behavior. Tune in for transformative tips on success and discerning truth in a world of uncertainty. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn in this episode: What the top former FBI hostage negotiator says is the master secret to winning any negotiation A unique way to use behavior to create lasting change when almost nothing else seems to work What the world's greatest social psychologist and "godfather of influence" says is the most important key to influence and persuasion B.J. Fogg's three-part behavioral model that can help you more easily navigate any difficult circumstance or situation The right (and WRONG) ways to use the tools of influence, persuasion, negotiation, and behavior (And why being unethical doesn't pay) A simple set of words you can add to your website to significantly increase your conversion rates What the world's foremost authority on behavioral science says is the simplest way to achieve almost any outcome you want What the smartest people in the world do to know who to listen to and who to learn from Dr. Robert Cialdini reveals 3 ways to reduce uncertainty and increase discernment in a world of lies, propaganda, and media misdirection The way to congratulate your team members so it causes them to put MORE effort and motivation towards your organization's goals The neuroscience behind "feeling heard" that the top hostage negotiators in the world know Chris, Dr. Cialdini, and B.J. give their thoughts about AI's impact on behavior, influence, and negotiation What to do when someone violates your core values (and how to know when to let go of a relationship) One of the richest people in the world says THIS is important to focus on when growing a business Chris Voss reveals the surprising difference between your amygdala and your gut and how to take back control of your emotional architecture  The limiting beliefs B.J. Fogg, Dr. Cialdini, and Chris Voss had to overcome to achieve success

Can marketers tap into psychology to improve the effectiveness of their work? Well, there's a reason why Dr. Robert Cialdini's psychology book Influence is a marketing and sales bestseller.Whether you realize it or not, psychological principles are applied in marketing all the time. This week, Elena, Angela, and Rob are reviewing the six psychological lessons found in Dr. Cialdini's classic book. They cover how marketers can use these principles for good (not evil) and how they show up in everything from customer reviews to subscription models.Topics covered:   [01:30] The history of Influence at Marketing Architects[03:30] Why we feel obligated to return favors[06:00] How consistency shows up in subscription models[10:00] The power of social proof[12:30] Everyone is more influenced by people they like[16:30] How authority affects buying decisions[18:45] Why scarcity increases desirability  To learn more, visit marketingarchitects.com/podcast  Resources: 2016 Forbes Article: https://www.forbes.com/sites/ajagrawal/2016/06/02/why-every-marketer-should-read-influence-the-psychology-of-persuasion/?sh=4c73d5b56d0c  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

On today's episode, Clay is joined by Dr. Robert Cialdini to discuss Charlie Munger's favorite book – Influence: The Psychology of Persuasion. Dr. Cialdini is a New York Times Best Selling Author of Influence and Pre-Suasion. He is also CEO and President of Influence at Work where they focus on ethical training, corporate keynote program, and the Cialdini Method Certified Trainer program. He received his PhD from the University of North Carolina and post-doctoral from Columbia University. In acknowledgment of his outstanding research achievements and contributions in behavioral science, he is frequently regarded as the “Godfather of Influence.” IN THIS EPISODE YOU'LL LEARN: 00:00 - Intro 01:53 - The story of what led Charlie Munger to give a Berkshire A share to Dr. Cialdini. 03:57 - How Buffett and Munger use reciprocity to enrich the world and themselves. 10:36 - What Cialdini learned in his personal interactions with Munger. 18:55 - How the commitment & consistency bias can affect us as investors. 23:04 - How we can utilize the principles of Influence in an honest and ethical way. 26:28 - Why trust is at the foundation of all great business relationships. 40:23 - Why the principle of scarcity is so powerful even in a world full of abundance. 58:54 - How we can guard ourselves against the liking bias when assessing management. Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, Kyle, and the other community members. Check out Influence at Work & the Cialdini Institute. Dr. Cialdini's books: Influence, Pre-Suasion, Yes!: 50 Scientifically Proven Ways to Be Persuasive Related Episode: MI091: Warren Buffett's #3 & Charlie Mungers #1 Business Book Of All-time w/ Robert Cialdini | YouTube Video Related Episode: TIP022: Influence – Robert Cialdini's Psychology Of Persuasion w/ Preston & Stig | YouTube Video Follow Robert on Twitter. Follow Clay on Twitter. Check out all the books mentioned and discussed in our podcast episodes here. NEW TO THE SHOW? Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok. Check out our We Study Billionaires Starter Packs. Browse through all our episodes (complete with transcripts) here. Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: River Toyota Wise NetSuite Fidelity CI Financial TurboTax Linkedin Marketing Solutions Fundrise NDTCO Vacasa NerdWallet Babbel Shopify HELP US OUT! Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

There are only a few episodes of The Marketing Millennials left, and you seriously cannot afford to miss the incredible surprises I have in store for these jam-packed last few episodes. Seriously, EVERYONE I've talked to has said that these next eps are some of the ABSOLUTE BEST they've heard.  Well err—full disclosure— this is nowhere near the end of the Marketing Millennials, and the above paragraph is a complete lie BUT… did it make you feel more compelled to tune in? Wanna know why you might have felt more intrigued?  Master of psychology and current CEO of the Cialdini Institute, Bas Wouters is here to unravel some of his best-kept secrets for conquering the human psyche. Bas is a globally recognized expert in influence, persuasion, and behavior design. With his online lead generator, he disrupted the Dutch kitchen industry and generated millions in sales. After he sold his company and founded the Online Influence Institute, Dr. Robert Cialdini – the ‘Godfather of Influence' – asked him to co-found the prestigious Cialdini Institute and serve as its CEO. In this role, Bas helps thousands of influence enthusiasts globally get a YES more often, both offline and online. He talks to me about how you can master the principles of persuasion for your own marketing toolset, uncovering some simple tips into the value of reciprocity, scarcity, liking, and social proof.  Learn how to ethically apply these principles to connect with your audience and drive results. Plus, find out why understanding human behavior is essential for marketers and how it can take your marketing strategy to the next level.   Eager to learn more about the Cialdini methodology? Then don't forget to check out their 100% FREE Persuasion Power Training for Marketing course.    Digital marketers, meet Wix Studio, THE web platform for agencies and enterprises. With Wix Studio you get best-in-class defaults and automations, native integrations, automated emails that track KPIs and more! Less repetition, more growth. Visit wix.com/studio for more information.   00:00:33 - Exploring Marketing, Human Behavior, Psychology 00:03:11 - Uncovering the Secrets of Marketing Principles 00:05:38 - Harnessing the Power of Social Proof 00:10:45 - Boost Conversions Ethically with Principles 00:16:15 - Trigger Reciprocity in Marketing Copy 00:25:20 - Harnessing Scarcity for Effective Marketing 00:29:02 - Using Behavioral Science for Marketing Success   Learn More About the Cialdini Institute:  Website: https://cialdini.com   Follow Bas:  LinkedIn: https://www.linkedin.com/in/baswouters-cmct/?originalSubdomain=nl   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com