Podcasts about persuasive

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Persuasion starts with being concise and clear. If the audience cannot follow the speaker quickly, they will not be persuaded, no matter how clever the message may be. In this Age of Distraction, speakers are competing with mobile phones, email, LinkedIn, Slack, Teams, WhatsApp, and every other digital escape route. Leaders, executives, salespeople, trainers, consultants, and presenters in Japan, Australia, the United States, Europe, and across Asia-Pacific need structure, evidence, timing, and strong openings and closes. Persuasion is not a lucky accident. It is designed. Why must persuasive speakers be concise and clear first? Persuasive speakers must be concise and clear because audiences will not accept a message they cannot follow.Rambling kills attention, and confusion kills trust. Many speakers want to be more persuasive, but persuasion is impossible when the audience is lost. In business presentations, sales pitches, investor briefings, training sessions, and leadership town halls, listeners decide quickly whether the speaker is worth their attention. If the speaker rambles, they reach for their phones. If the message is mystifying, they escape into digital safety. Conciseness and clarity create the foundation for influence. Do now: Before trying to persuade, ask whether your audience can explain your main point in one sentence. How should speakers open a persuasive presentation? A persuasive presentation needs a strong opening that wakes the audience up and tells them why they should listen now. The opening is the dynamite, the nitro, and the fuse. The first moments of a talk must break through complacency, sloth, and slumber. A weak opening wastes the audience's best attention. A strong opening may use a provocative statement, a sharp question, a surprising statistic, a customer story, or a vivid problem. In Japan, where business presentations can sometimes begin slowly and formally, a crisp opening helps both local and international audiences understand the value immediately. Do now: Design the opening separately. Do not drift into the talk and hope the audience comes with you. Why should presentations be organised in five-minute blocks? Five-minute blocks help speakers keep the audience attached to the message by regularly changing the rhythm.Every few minutes, the audience needs a fresh reason to stay engaged. A persuasive talk should not run as one long stream of explanation. Around every five minutes, the speaker should switch it up with a story, a strong slide, a quotation, a question, a demonstration, or an example. This prevents the presentation from becoming predictable. In executive briefings, sales presentations, board updates, and training programs, five-minute blocks create momentum and make the message easier to remember. Do now: Map your next presentation into five-minute sections, each with a clear purpose and engagement device. How does evidence make a speaker more persuasive? Evidence makes a speaker more persuasive because it proves the claim and reduces audience doubt. Strong opinions need credible support. When speakers make provocative claims, they must bolt on proof. Data, statistics, survey results, testimonials, case studies, customer feedback, and benchmark comparisons all increase credibility. In B2B sales, leadership communication, consulting, and training, unsupported assertions sound like opinion. Supported assertions sound like business logic. The speaker's job is to make it easy for the audience to believe the point without working too hard. Do now: For every major claim, add one proof point: data, example, testimonial, or result. What structure makes a persuasive talk easy to follow? A persuasive talk becomes easier to follow when the speaker chooses a clear structure and stays with it. Logical flow prevents the audience from getting lost. The structure may be thematic, chronological, micro to macro, problem-solution-result, past-present-future, or challenge-action-outcome. The exact model matters less than the discipline of choosing one. Speakers get into trouble when they let the muse take them on a scenic journey without direction. Audiences are lazy escape artists. If they have to work too hard to follow the thread, they leave mentally. Do now: Choose one organising structure before building slides or writing the script. Why are bridges important in persuasive presentations? Bridges are important because they guide the audience from one section to the next without making them work.They stitch the whole presentation together. Useful bridges sound simple: "We have covered XYZ, now let me explore ABC." "In a moment, let's look at how the economy may affect our projections." "There are three key things we must be vigilant for; the first is…" These verbal signposts help listeners understand where they are and where the speaker is taking them. In cross-cultural presentations, especially when English is a second language for some audience members, bridges reduce confusion and increase trust. Do now: Write transition lines between sections before rehearsing the full talk. How does rehearsal improve persuasion? Rehearsal improves persuasion by forcing the speaker to tighten language, control timing, and remove excess. The stopwatch is the speaker's weapon of choice. Unrehearsed speakers often discover too late that they are running out of time. Then they "whip through" the final slides and cheat the audience out of important information. Rehearsal with a stopwatch exposes rambling, weak sentences, unnecessary detail, and poor pacing. It helps the speaker sharpen the prose, focus on the essentials, and give the strongest points the time they deserve. Do now: Rehearse with a stopwatch and cut anything that does not support the main persuasive point. How should speakers close a persuasive presentation? A persuasive presentation needs two closes: one before Q&A and one at the very end. Both should reinforce the main message and leave the audience with a memorable conclusion. The pre-Q&A close protects the core message before the discussion begins. The final close after Q&A puts the bow on the whole enterprise. These closes are opportunities to hammer the main conclusion, underscore the punch line, and make the key idea stick. A weak close lets the message fade. A strong close leaves a thought pounding in the audience's ears long after they leave. Do now: Write both closes in advance. Never improvise the final impression. Final summary Persuasion is built on concise language, clear structure, credible evidence, and disciplined rehearsal. Speakers who ramble or confuse the audience lose the chance to influence them. A persuasive talk needs a strong opening, five-minute content blocks, logical flow, verbal bridges, proof for major claims, stopwatch rehearsal, and two strong closes. In the Age of Distraction, audiences will not work hard to follow the speaker. The speaker must make the journey easy. Quick actions for speakers Plot the talk in five-minute brackets. Create bridges that lead the audience into each next section. Use a stopwatch to tighten the delivery. Support major claims with evidence. Spend proper time designing the opening and both closes. Author bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" and recipient of the Griffith University Business School Outstanding Alumnus Award. As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have been translated into Japanese, including Za Eigyō（ザ営業）, Purezen no Tatsujin（プレゼンの達人）, Torēningu de Okane o Muda ni Suru no wa Yamemashō（トレーニングでお金を無駄にするのはやめましょう）, and Gendaiban "Hito o Ugokasu" Rīdā（現代版「人を動かす」リーダー）. Greg also publishes daily business insights on LinkedIn, Facebook, and Twitter, and hosts six weekly podcasts. On YouTube, he produces The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews, which are widely followed by executives seeking success strategies in Japan.

The Persuasive Lion Turning Pain into Power with Brett Lavender What if your greatest pain became your greatest strength In this powerful episode of The Hurricane H Show, we sit down with Brett Lavender, founder of The Persuasive Lion, to discuss a remarkable journey of resilience, transformation, and mastering the hidden language of human communication. After experiencing unimaginable loss at a young age, Brett developed an extraordinary understanding of human behavior, influence, body language, and presence. Through years of observation and personal growth, he created methodologies that help leaders, entrepreneurs, and professionals communicate more effectively and build deeper human connections. In this conversation, Brett shares lessons on resilience, confidence, persuasion, leadership, and how adversity can become the foundation for purpose and impact. This is more than a discussion about communication—it's a story about overcoming life's darkest moments and discovering the power within. (1) THE EMBC NETWORK - YouTube HOME The Persuasive Lion (1) THEEMBCNETWORKOFFICIAL - YouTube #BrettLavender #ThePersuasiveLion #Communication #Leadership #Influence #Mindset #Resilience #PersonalGrowth #Entrepreneurship #TheHurricaneHShow Brett, thank you for sharing 

The Persuasive Lion Turning Pain into Power with Brett Lavender What if your greatest pain became your greatest strength In this powerful episode of The Hurricane H Show, we sit down with Brett Lavender, founder of The Persuasive Lion, to discuss a remarkable journey of resilience, transformation, and mastering the hidden language of human communication. After experiencing unimaginable loss at a young age, Brett developed an extraordinary understanding of human behavior, influence, body language, and presence. Through years of observation and personal growth, he created methodologies that help leaders, entrepreneurs, and professionals communicate more effectively and build deeper human connections. In this conversation, Brett shares lessons on resilience, confidence, persuasion, leadership, and how adversity can become the foundation for purpose and impact. This is more than a discussion about communication—it's a story about overcoming life's darkest moments and discovering the power within. (1) THE EMBC NETWORK - YouTube HOME The Persuasive Lion (1) THEEMBCNETWORKOFFICIAL - YouTube #BrettLavender #ThePersuasiveLion #Communication #Leadership #Influence #Mindset #Resilience #PersonalGrowth #Entrepreneurship #TheHurricaneHShow Brett, thank you for sharing 

Dr. Jacquelyn Burkell is a Professor in the Faculty of Information & Media Studies at Western University and the IPC's Scholar-in-Residence for 2026-2027.  Her research focuses on the social impact of technology, examining how technological mediation changes social interaction and information behaviour. She is particularly interested in how predictable decision-making capacities and tendencies, particularly as studied in behavioural economics, can be used to design information and information systems that influence user attitudes, behaviours, and decisions.  From visual perception to digital privacy: Dr. Burkell's cognitive psychology focus and research [2:38] Key findings from Dr. Burkell's research [4:00] Privacy issues facing youth today and long-term harms [6:05] Comparative cultures and curated selves: navigating online identities [10:42] Persuasive design and dark patterns [12:14] Social impacts of technology: how technological mediation changes social behaviour [14:15] Persuasive design and user experience [16:46] Building media literacy and strengthening regulatory practices [20:34] The IPC's Scholar-in-Residence: bridging research and youth perspectives [22:35] Resources: Re-thinking consent in light of scientific and technological developments (SSHRC Insight Grant) IPC resources for children and youth Privacy Pursuit! Games and Activities for kids Privacy Pursuit! Lesson plans IPC Digital Privacy Charter for Ontario Schools IPC Youth Ambassador Toolkit A guide to privacy and access to information in schools (IPC guidance) Protecting your students' privacy online (IPC fact sheet) Privacy in the school (IPC fact sheet) Use of edtech in schools: Children should not have to swap their privacy for an education (Commissioner's blog) How youth voices are shaping conversations about digital rights (IPC guest blog) Privacy tips for kids (IPC YouTube video) Privacy Day 2022: Empowering a new generation of digital citizens (IPC YouTube video) Technology in the classroom: Digital education, privacy, and student well-being (Info Matters podcast) The IPC's Youth Advisory Council IPC Instagram Info Matters is a podcast about people, privacy, and access to information hosted by Patricia Kosseim, Information and Privacy Commissioner of Ontario. We dive into conversations with people from all walks of life and hear stories about the access and privacy issues that matter most to them.  If you enjoyed the podcast, leave us a rating or a review.  Have an access to information or privacy topic you want to learn more about? Interested in being a guest on the show? Comment on our posts on BlueSky and LinkedIn or email your ideas to podcast@ipc.on.ca. -- La docteure Jacquelyn Burkell est professeure à la Faculté d'information et d'études sur les médias de l'Université Western et chercheuse résidente du CIPVP pour l'année 2026-2027. Ses recherches portent sur les répercussions sociales de la technologie et étudient la façon dont la médiation technologique modifie les interactions sociales et le comportement lié à l'information. La chercheuse résidente s'intéresse particulièrement à la façon dont les capacités et les tendances prévisibles en matière de prise de décision, plus précisément celles étudiées en économie comportementale, peuvent être utilisées pour concevoir de l'information et des systèmes d'information qui influencent les attitudes, les comportements et les décisions des utilisateurs. De la perception visuelle à la protection des renseignements personnels numériques : centre d'intérêt et recherche en psychologie cognitive de la docteure Burkell [2:38] Principales conclusions des recherches de la docteure Burkell [4:00] Enjeux liés à la protection de la vie privée auxquels font face les jeunes d'aujourd'hui et préjudices à long terme [6:05] Cultures comparées et identités mises en scène : exploration des identités en ligne [10:42] Conception persuasive et interfaces trompeuses [12:14] Répercussions sociales de la technologie : comment la médiation technologique modifie le comportement social [14:15] Conception persuasive et expérience utilisateur [16:46] Développement de la littératie médiatique et renforcement des pratiques réglementaires [20:34] Poste de chercheur résident du CIPVP : établir un lien entre la recherche et les perspectives des jeunes [22:35] The information, opinions, and recommendations presented in this podcast are for general information only. It should not be relied upon as a substitute for legal advice. Unless specifically stated otherwise, the IPC does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this podcast, and information from this podcast should not be used or reproduced in any way to imply such approval or endorsement. None of the information, opinions and recommendations presented in this podcast bind the IPC's Tribunal that may be called upon to independently investigate and decide upon an individual complaint or appeal based on the specific facts and unique circumstances of a given case.

Being good at persuasion isn't something you're born with, it's a skill you can learn.In this video I break down the 5 books you need to master persuasion and influence, so you can get anyone on your side, win negotiations, and become a better leader and communicator.

In this episode of Best Practices with Kenny Berger, Kenny sits down with Denver trial attorney Kurt Zaner for a conversation about one of the most overlooked skills in trial practice: persuasive writing.Kurt explains why every brief, motion, and filing is an opportunity to shape the story of the case long before trial begins. From understanding your audience to simplifying complex issues, he shares practical strategies for writing in a way that informs, persuades, and builds credibility with the court.The conversation also explores how strong legal writing supports stronger trial advocacy, helping lawyers develop themes, preserve key issues, and create a foundation for success before ever stepping into the courtroom.This episode is a practical look at how better writing can become a competitive advantage for any trial lawyer.In this episode, they discuss:Writing with the reader in mind and understanding your true audienceSimplifying complex legal issues without sacrificing substanceUsing motions and briefs to reinforce your case theme earlyBuilding credibility through clear, persuasive writingHow effective legal writing strengthens trial strategy from the outset

What if the most persuasive voice in public policy is no longer human? In this episode of The Valley Current®, host Jack Russo examines emerging research suggesting that large language models may now rival or outperform human experts in persuading people on controversial public issues. While fears of AI deciding the 2024 elections largely fell flat, a quieter and potentially more profound disruption is underway. As trust in institutions declines and AI grows more personalized, tireless, and conversational, the battle may no longer be over misinformation alone but over who defines reality itself. From debate-winning algorithms and machine persuasion to the legal divide separating the United States, Europe, and China, this episode explores a troubling possibility: if AI becomes more trusted than human expertise, public opinion may be shaped less by truth and more by whoever builds the most persuasive machine. Jack Russo Managing Partner Jrusso@computerlaw.com www.computerlaw.com https://www.linkedin.com/in/jackrusso "Every Entrepreneur Imagines a Better World"®️  

On this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention. He is an award-winning screenwriter. He has written 13 screenplays, 4 published novels, a stage play, and has […] The post 436: Truth, Story, and Influence: The Persuasive Power of Documentaries first appeared on Persuasion by the Pint.

On this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”. We’ll share some examples of things that have worked not only for getting attention but also for […] The post 435: The Persuasive Power of Analog Marketing first appeared on Persuasion by the Pint.

Entrepreneurs in Japan need many abilities, but three requirements sit above the rest: time mastery, delegation, and persuasive communication. Without these, the founder becomes the bottleneck, the team remains underdeveloped, and customers, investors, and employees lose confidence. Running a business in Japan is demanding because entrepreneurs must balance clients, cash flow, hiring, delivery, compliance, relationships, and reputation. The temptation is to do everything personally. That feels heroic, but it is usually a trap. Sustainable success comes from deciding what matters most, developing others, and inspiring people to follow. What are the top three requirements for entrepreneurs in Japan? The top three requirements for entrepreneurs in Japan are mastering time, cloning yourself through delegation, and persuading people through clear communication. These skills determine whether the founder scales the business or becomes trapped inside daily tasks. In Tokyo, Osaka, Fukuoka, Singapore, Sydney, London, and New York, entrepreneurs face the same brutal reality: there is always more to do than time available. Japan adds its own layers, including high client expectations, careful relationship-building, consensus decision-making, and a strong service culture. The entrepreneur who cannot control time, develop people, and communicate vision will struggle to grow beyond personal effort. These are not "soft skills." They are business survival skills. Do now: Audit your week against three questions: Am I controlling my time, building leverage through others, and inspiring people clearly? Why is time mastery so important for entrepreneurs? Time mastery matters because poor time control creates inefficiency, stress, wasted effort, and missed opportunities. Entrepreneurs often try to do everything, then wonder why they feel exhausted and stuck. The first discipline is priority control. A founder cannot complete every task every day, but they can complete the most important task. That simple principle changes the business rhythm. Instead of being dragged around by email, Slack, Line, client demands, admin, and interruptions, the entrepreneur chooses the number one priority and finishes it first. This applies to solopreneurs, SMEs, family businesses, professional services firms, startups, and country managers building new operations in Japan. Time is not just a calendar issue; it is a strategic resource. Do now: Start each day by naming the single most important business priority and completing it before moving to task two. Why do entrepreneurs become the bottleneck in their own business? Entrepreneurs become the bottleneck when every decision, task, and client issue must pass through them. This usually happens because they have not developed trusted people around them. Founders are often smart, fast, and impatient. That makes them dangerous to themselves. They can solve problems quickly, so they keep taking work back from the team. Over time, the organisation learns to wait for the boss. In Japan, where quality expectations are high and mistakes can damage trust, entrepreneurs may hesitate to delegate because they fear poor execution. But refusing to delegate creates a treadmill: the founder is always busy, the team never grows, and the business cannot scale. The entrepreneur's job is not to be the busiest person. It is to create leverage. Do now: Identify three recurring tasks that still depend on you and decide who could be trained to own them. How should entrepreneurs delegate without dumping work on people? Effective delegation is not dumping tasks; it is developing people through clear expectations, support, and ownership. If you simply throw work at someone and hope for excellence, disappointment is predictable. Delegation should begin with a proper conversation. Explain the task, the desired outcome, the standards, the deadline, the decision rights, and the support available. Most importantly, explain how the task helps the person grow. Talk in terms of their interests, not just your workload. This matters in Japanese workplaces because trust, role clarity, and mutual obligation influence performance. The delegatee needs to understand why the task matters, how success will be judged, and how it supports their development. That is how delegation becomes leadership rather than abdication. Do now: Before delegating, prepare the task outcome, success criteria, deadline, check-in rhythm, and growth benefit for the person receiving it. Why must entrepreneurs learn to inspire investors, staff, and clients? Entrepreneurs must inspire because investors, potential hires, existing staff, and clients all decide whether to trust the founder's direction. If the founder is unclear or unimpressive, people hesitate to follow. Persuasion is not manipulation. It is the ability to make the business vision, customer value, and next step clear. Investors want confidence. New staff want purpose. Existing staff want direction and recognition. Clients want reassurance that the company can solve their problem. In Japan, where reputation and trust carry enormous weight, a founder who communicates poorly weakens the brand. Being a tyrant may produce short-term compliance, but it rarely creates loyalty. Honey does better than vinegar when communicating with people. Do now: Practise explaining your business vision in one minute, three minutes, and ten minutes so you can adapt to investors, staff, and clients. Can entrepreneurs improve persuasive speaking on their own? Most entrepreneurs will not become strong communicators by hoping experience alone will fix the problem.Speaking, presenting, and inspiring others are trainable skills, and founders should treat them seriously. Entrepreneurs often invest in product development, accounting software, digital marketing, CRM systems, and legal advice, but avoid communication training. That is a mistake. A founder's ability to speak clearly affects fundraising, hiring, sales, partnerships, retention, and leadership. As of 2025, entrepreneurs also compete with polished online content, AI-generated messaging, video pitches, webinars, and investor decks, so vague communication stands out for the wrong reasons. The entrepreneur who learns to speak with structure, confidence, and warmth gains an advantage. Do now: Get training, coaching, or structured practice in presenting, storytelling, and persuasive communication instead of relying on trial and error. Conclusion Entrepreneurs in Japan need to master time, delegate properly, and inspire others. These three skills work together. Better time control creates space to train people. Better delegation creates leverage. Better communication attracts investors, reassures clients, and keeps good staff engaged. The founder who tries to do everything personally eventually becomes the constraint. The founder who prioritises, develops people, and communicates persuasively builds a business that can grow beyond their individual capacity. Meta description: Discover the top three requirements for Japan entrepreneurs: time mastery, effective delegation, and persuasive communication that inspires action. Keywords: Japan entrepreneur skills, time mastery, delegation, persuasive communication, business leadership Japan FAQs What skills do entrepreneurs in Japan need most? Entrepreneurs in Japan most need time mastery, delegation, and persuasive communication. These skills help founders prioritise, scale through people, and inspire investors, staff, and clients. Why is delegation difficult for entrepreneurs? Delegation is difficult because founders often believe they can do the work faster or better themselves. That may be true short term, but it prevents the team from growing and keeps the business dependent on the founder. How should entrepreneurs manage their time? Entrepreneurs should identify the most important business priority each day and complete it first. They cannot do everything every day, but they can make sure the highest-value task gets done. Why is persuasive communication important for founders? Persuasive communication helps founders win trust from investors, staff, clients, and partners. A clear, inspiring founder makes the business easier to believe in and follow. Author Bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" in 2018 and 2021 and recipient of the Griffith University Business School Outstanding Alumnus Award in 2012. As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across leadership, communication, sales, and presentation programmes, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have been translated into Japanese, including Za Eigyō（ザ営業）, Purezen no Tatsujin（プレゼンの達人）, Torēningu de Okane o Muda ni Suru no wa Yamemashō（トレーニングでお金を無駄にするのはやめましょう）, and Gendaiban "Hito o Ugokasu" Rīdā（現代版「人を動かす」リーダー）. Greg also publishes daily business insights on LinkedIn, Facebook, and Twitter, and hosts six weekly podcasts. On YouTube, he produces The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews, which are widely followed by executives seeking success strategies in Japan.

Send us Fan MailMost physicians hate selling. Here's how to do it persuasively and authentically without pressure tactics, manipulation, or that pit-in-your-stomach feeling.

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On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act. He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News & World Report, and National Public Radio. His framework is […] The post 433: What Neuroscience Reveals About the Most Persuasive Messages first appeared on Persuasion by the Pint.

Leadership is one of the least talked about benefits of Freemasonry. In his presentation: "Convinced: The Science of Leadership,” WB Ted Cross explains that leadership is the ability to convince others to act. He moves beyond basic management, using research in behavioral economics and psychology to show how leaders win hearts and minds. Our discussion will  provide methods on how you can change group behavior (and Lodge Meetings) through vision and storytelling.Show notes and links: Join us on Patreon. Start your FREE seven day trial to the Craftsmen Online Podcast and get instant access to our bonus content! Whether it's a one time donation or you become a Patreon Subscriber, we appreciate your support.Visit the Craftsmen Online website to learn more about our next Reading Room event, New York Masonic History, and our Masonic Education blog!Follow the Craftsmen Online Podcast on Spotify.Subscribe to the Craftsmen Online Podcast on Apple Podcasts.Follow Craftsmen Online on YouTube, hit subscribe and get notified the next time we go LIVE with a podcast recording!Yes, we're on Instagram.Get our latest announcements and important updates in your inbox with the Craftsmen Online Newsletter.Email the host, RW Michael Arce! Yes, we will read your email and may even reach out to be a guest on a future episode.Become a supporter of this podcast: https://www.spreaker.com/podcast/craftsmen-online-podcast--4822031/support.

It's rare that two people at odds with one another can actually "change minds", exactly. Persuasive arguments usually involve convincing one side that they can get what they already want or already believe by adopting a different stance. When two sides can't achieve their goals by changing stance, the impasse is insurmountable.

In this episode we break down the science behind price font size, why hiding your price reads as "embarrassed about the value," and how to use category psychology and price anchoring to justify premium pricing in crowded categories like supplements, meat snacks, and beyond. We also share a live test we're running this week on Meta ads and why most brands are still pricing like it's 2022. ⚡ IN THIS EPISODE → Why bigger price fonts can make your product feel 15% cheaper → The Walmart yellow-tag principle hiding in plain sight → Why most DTC brands shrink their prices (and why that's a confidence signal to customers) → How to anchor a $60/month supplement against "another sleepless night at 3 AM" → Why you should be price testing year-round, not once every 18 months → The "staple a teddy bear to a wall for $6M" lesson on category perception ⏱ TIMESTAMPS 00:00 The mullet, the headphones, and why Sarah is anxious about AI 04:15 The pricing quiz: what makes a price 26% more persuasive? 05:30 The answer nobody guesses right 07:00 Why small price fonts read like you're hiding something 09:00 The product categories where this works (and where it might not) 10:30 The car dealership test that proves the limit 12:15 Why we're still price testing in 2026 (and you should be too) 14:30 The hot tub infomercial trick: $3/day vs. the full price 15:45 Category psychology — why a Maserati and a Corolla both just "drive" 17:30 Be proud of being the most expensive brand in your category 18:30 Purposeful price anchors vs. the Amazon default 19:30 Reframing your category instead of competing inside it Source: https://app.sciencesays.com/p/numbers-in-larger-fonts-are-more-persuasive

Professor Luke Foster laments the decline of persuasive speech in the United States Congress, contrasting modern partisan anger with the powerful 18th-century parliamentary debates that shaped governance through high-level education and genuine legislative policy authority. (8)1947 DOUGLAS AIRCRAFT, LONG BEACH

How do you get people to actually listen — and say yes — more often? In this Squiggly Shortcut, Helen shares three simple, research-backed ways to become more influential at work. Whether you're trying to get an idea across, shift an outcome, or build stronger working relationships, this episode will give you practical things you can do both in the moment and over time.

You are listening to a presentation given at the 2025Michigan Conference Cedar Lake Campmeeting. We pray you will be blessed!

You are listening to a presentation given at the 2025Michigan Conference Cedar Lake Campmeeting. We pray you will be blessed!

You are listening to a presentation given at the 2025Michigan Conference Cedar Lake Campmeeting. We pray you will be blessed!

You are listening to a presentation given at the 2025Michigan Conference Cedar Lake Campmeeting. We pray you will be blessed!

You are listening to a presentation given at the 2025Michigan Conference Cedar Lake Campmeeting. We pray you will be blessed!

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Finding the right storytelling angle can be challenge for any trial lawyer, but for those advocating on the right-hand side of the v, it's often even more so. In representing clients jurors may not automatically find sympathetic, defense counsel must express empathy for harms the plaintiff has suffered without admitting to their liability and present technical data that is critical to their client's defense but wearisome for fact finders to follow. Good narrative technique can help, and in this episode, legal storytelling specialist David Mann shares the insights he's gain in over a decade of working with trial lawyers to develop winning case stories. Topics 4:01  Changing defense landscape 7:20  Plaintiff's automatic emotional hook 9:54  Humanizing the defense client 12:13  Importance of storytelling17:34 Observing versus opining20:31  Going granular24:38  Being engaging and persuasive28:12  Check your blind spots30:26 Persuasive presence and turning facts into a story35:03  Signoff question Quote“[Defense lawyers] need to be good storytellers, and they are just beginning to see how important that is and how they are now losing where they used to win. They're also seeing the nuclear verdict problem. So juries are awarding tens of millions and even hundreds of millions of dollars in cases that just a few years ago that would have been unheard of. And now it's getting to be more and more regular. So that that's how high the stakes are for the defense.” David MannResourcesDavid Mann (bio)Turning Facts into a Story (May, November)Persuasive Presence (October)Building Trial Skills: New Orleans (program)The Secrets of Persuasive Legal Storytelling (podcast episode)Engaging the Jury in the First Two Minutes (free webcast)NYT 10-Minute Challenge (gift article)

Think of how you spent the last week. Were those seven days as efficient or productive as they could be?

If you think you're logical in conflict, think again—your brain is quietly sabotaging you.In this masterclass episode, we unpack the hidden psychology of bias and how it shapes every difficult conversation you have—at work, at home, and across cultural lines. From in-group vs. out-group dynamics to microaggressions, emotional triggers, and the fight-or-flight response, you'll learn why disagreements escalate so quickly—and how to interrupt the pattern in real time.This conversation goes beyond theory. You'll discover practical tools to:Humanize the person you disagree with (even when it feels impossible)Respond to perceived bias without escalating the conflictShift from arguing about the past to negotiating the futureSlow down reactive “System 1” thinking and engage intentional reasoningUse curiosity to disarm defensivenessTalk about how you're talking—so the conversation actually improvesYou'll also explore a powerful truth: every interaction is intercultural. What you see as “common sense” may simply be your conditioning—and recognizing that can change everything.If you want to be more persuasive, more self-aware, and more effective in high-stakes conversations, this episode will challenge how you think—and show you exactly how to do better.Because winning difficult conversations doesn't start with changing the other person.It starts with mastering yourself.

Most coaches aren't losing because they lack talent, they're losing because they don't know how to communicate in a way that makes people want to buy. This episode breaks down the real meta-skill behind six- and seven-figure coaching businesses: persuasive communication, or "magic messaging." In a world flooded with AI-generated noise, the speaker explains why saying the right words, in the right way, to the right people, is what creates consistent, pre-sold buyers.    "It's not about the strategies and tactics. It's about the belief first, because you have to believe what you need to believe in order to take the right actions to get the result."   Must-Know Insights: Persuasive communication, not talent, is what drives income: Coaches earn more when they know how to make people want to buy, not just when they're good at their craft. Belief-shifting converts; education alone does not Teaching informs, but changing how prospects think is what moves them to take action. Speak your client's inner language, not coach jargon: Conversions happen when your words mirror what your ideal client is already thinking and feeling. No funnel or ad can fix weak messaging: As echoed by Russell Brunson, traffic only amplifies what your message is already doing—good or bad. Persuasive communication is a transferable, income-multiplying skill: Once mastered, it works across content, sales calls, offers, and business models.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode of "The DO Show," host Dustin Owen takes a deep dive into the world of sales, challenging widespread misconceptions and reframing the entire concept for his listeners. He emphasizes that sales is not about manipulation, trickery, or pushing people into decisions they don't want to make. Instead, Dustin explains, effective sales is rooted in structured communication, authentic leadership, and a deep understanding of psychology. Drawing from his extensive experience spanning over two decades in the mortgage industry, Dustin shares a wealth of practical strategies for mastering the art of sales. He discusses the importance of building a strong conversational structure, using the right tone, skillfully handling objections, and maintaining financial discipline throughout the sales process. Throughout the episode, Dustin underscores that sales is not an innate talent reserved for a select few, but rather a learnable and teachable skill that anyone can develop with dedication and the right mindset. He points out that the principles of sales extend far beyond business transactions—they are essential tools for effective leadership, building meaningful relationships, and navigating everyday life. By focusing on mastery through consistent practice, self-reflection, and genuine conviction, listeners are encouraged to view sales as a foundational life skill that can open doors to new opportunities, increase income, and even transform one's personal identity. Dustin's message is clear: embracing sales is about more than just closing deals—it's about becoming a better communicator, a more confident leader, and a more effective problem solver in all areas of life. The episode serves as both a motivational call to action and a practical guide, inspiring listeners to invest in their own growth and to see sales as a powerful tool for personal and professional transformation.

Ashley Grace is the Founding CMO of Igniton, a groundbreaking quantum wellness company merging subatomic particle science with integrative health. With a background spanning finance, marketing ROI modeling, ad tech, and big pharma—and as the former founding CMO of Charlotte's Web—Ashley brings decades of experience at the intersection of innovation and persuasion. On this episode, he breaks down how to market complex, cutting-edge products, why message beats media every time, and what skills will actually make you money in the future of advertising. On this episode we talk about: How Igniton is pioneering “quantum supplementation” and validating it through university studies The challenge of marketing complex or unfamiliar innovations Why your message is 4x more important than your media buying strategy Emotional differentiation vs. feature-based marketing The future of AI in ad creative and what skills marketers should focus on now Top 3 Takeaways What you say matters more than how you say it. The creative message is significantly more impactful than targeting, delivery, or frequency. Emotional resonance wins. Emotional differentiation beats feature differentiation. Customers buy based on emotional outcomes first—then justify with logic. Creative skills will outlast media buying. As AI automates targeting and ad delivery, persuasive messaging and human psychology will become even more valuable. Notable Quotes "What you say is four times more important than how you say it or how often you say it." "Persuasion is real—and there are tools and techniques to use language and visuals to make it more powerful." "Focus on the emotional benefit. The feature just explains why you can deliver it." Connect with Ashley Grace: LinkedIn: https://www.linkedin.com/in/ashleygrace Website: https://igniton.com Podcast: https://ashleyon.com Discount Code: Use code ASHLEY for 15% off your first order  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

We recap the State of the Union with Todd Belt, Professor and Director of the Political Management Program at George Washington University. How would YOU grade the state of our union?

How To Be MORE Convincing and Persuasive

"Charity and clarity" are the lodestars when teaching middle school boys with various faith backgrounds—and who are developing faith dispositions of their own. Bill Dardis teaches middle school religion and eighth grade core at The Heights. In his sixteen years of experience, he's navigated many tricky waters with the boys, with the ultimate goal to bring them into a deeper and more engaged relationship with faith. Chapters: 3:19 Inviting boys deeper into their faith 8:17 A religion teacher has to pray 9:16 Following student questions 11:27 Charity: respecting parents' moral authority 12:32 Clarity: commitment to the truth 13:28 Avoiding relativism 17:17 Emphasizing essential questions 18:37 Persuasive common ground 25:21 Seeing the familiar as if for the first time 27:30 One, holy, catholic, and apostolic 31:45 When a student's life situation conflicts with the Catechism 37:59 Loving the job Links: The Everlasting Man by G. K. Chesterton (seeing something familiar as if for the first time) Becoming Greece, textbook by Bill Dardis and Tom Cox Becoming Rome, textbook by Bill Dardis and Tom Cox Also on the Forum: Forming Men of Faith by Alvaro de Vicente Pope Benedict XVI and Catholic Education: On the Adventure of Truth featuring Dr. Joseph Lanzilotti Leaving Room for the Holy Spirit by Mark Grannis "The Talk": On the Role of Schools and Fathers featuring Michael Moynihan Featured Opportunities: Fathers Series for Fathers of Current Students at The Heights School (February 2026) The Art of Teaching Boys Conference at The Heights School (May 6-8, 2026)

In this episode of the 7 Figure Fundraising Podcast, Trevor Bragdon breaks down a proven strategy nonprofit leaders are using to attract new donors: persuasive public speaking. Drawing from both personal experience and recent fundraising trends, Trevor explains why getting in front of the right audience can lead directly to meaningful donor relationships — but only when the message is structured to inspire action.He introduces the Hand Framework, a five-part model designed to help leaders craft speeches that resonate. From defining the audience's desired action to opening with a powerful hook, maintaining attention with clear structure, addressing objections, and delivering a frictionless next step, Trevor walks through the exact elements that turn presentations into fundraising opportunities.Whether preparing for a conference talk or a donor pitch, this episode provides a practical blueprint for building persuasive content that motivates giving and deepens engagement.Here's the link to the article talk about in the episode:How to Create a Persuasive Speech: The Hand FrameworkHere's a link to our handout:Handout: 5-Part Persuasive Speech TemplateTo see all the show notes visit: https://www.7figurefundraising.com/podcast/ To learn more about fundraising and our training visit: 7FigureFundraising.com

We all want content that grabs clicks, followers, and sales. But if you're only leaning on urgency and social proof, you're missing out on the deeper magic: belief shifting. I used a parenting analogy on the podcast—comparing a boss yelling "Do it now!" versus calmly asking for help—to show why persuasive triggers spark action but rarely change long-term behavior. Belief shifting, on the other hand, rewires someone's thinking so they never go back to old habits. Today on the podcast, I'm unpacking: • What persuasive content really is (and its limits)   • Why belief shifting digs into your audience's core beliefs for lasting change   • Two simple patterns—metaphor/analogy and chunking up—to expose flawed beliefs   • How to ethically layer persuasion on top of belief shifts for irresistible offers   • The secret sauce in our B-Bot AI that crafts both belief shifting and persuasive messages Whether you're writing emails, social posts, or ads, this episode will give you clarity on when to press for action and when to invite a mindset upgrade. And if you want a shortcut, our Messaging Conversion Bot at brandlucero.com can draft both styles in seconds. Tune in now—your next breakthrough message is waiting. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Unlock Visual Influence: Master the Perfect Room for Persuasion! In a world where first impressions seal deals and environments shape minds, creating the Perfect Persuasive Room isn't just smart – it's essential. As Brian Tracy says, success comes from controlling your environment. The Perfect Persuasive Room is intentionally arranging elements like seating, ceiling height, light, room temperature, and sound to prime subconscious responses, helping people become more receptive, focused, and aligned with your goals. Mastering the Perfect Persuasive Room starts with auditing your space – assess seating for collaboration, ceilings for mindset, lighting for emotion, temperature for energy, and music for vibe, then tweak to align with your objectives.  This episode will ignite your potential, equip you with proven tactics, and propel you to unstoppable success. Subscribe now, hit play, and let's build your influence toolbox! Persuade with Power Kurt Mortensen MaximizeYourInfluence.com

The Khan Academy offers free courses and today I sped through their lesson on "persuasive technology" and how we can push back against it, to reclaim what is ours.Read episode scripts on Julie's Medium Blog.SUPPORT JULIE (and the show!)DONATE to the Palestinian Children's Relief Fund AND THE Sudan Relief FundGET AN OCCASIONAL PERSONAL EMAIL FROM ME: www.makeyourdamnbedpodcast.comTUNE IN ON INSTAGRAM AND YOUTUBESUBSCRIBE FOR BONUS CONTENT ON PATREON.The opinions expressed by Julie Merica and Make Your Damn Bed Podcast are intended for entertainment purposes only. Make Your Damn Bed podcast is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment. Support this show http://supporter.acast.com/make-your-damn-bed. Hosted on Acast. See acast.com/privacy for more information.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1925: Michael Simpson reveals how entrepreneurs can leverage social proof and scarcity, two powerful psychological triggers, to increase their chances of raising startup capital. By creating urgency and demonstrating interest from others, founders can flip investor hesitation into momentum, even in the absence of hard financial data. Read along with the original article(s) here: https://www.nirandfar.com/raisemoney/ Quotes to ponder: "Investors are a lot more compelled to invest if there is $100,000 left in a $1m round then if there is $900,000 still available." "Social proof, in essence, is the herd instinct: people are more compelled to do something if others are already doing it." "Make up your own mind. Don't follow the herd. Don't chase." Episode references: AngelList: https://angel.co True Ventures: https://www.trueventures.com The Power of Now: https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808  

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1925: Michael Simpson reveals how entrepreneurs can leverage social proof and scarcity, two powerful psychological triggers, to increase their chances of raising startup capital. By creating urgency and demonstrating interest from others, founders can flip investor hesitation into momentum, even in the absence of hard financial data. Read along with the original article(s) here: https://www.nirandfar.com/raisemoney/ Quotes to ponder: “Investors are a lot more compelled to invest if there is $100,000 left in a $1m round then if there is $900,000 still available.” “Social proof, in essence, is the herd instinct: people are more compelled to do something if others are already doing it.” “Make up your own mind. Don't follow the herd. Don't chase.” Episode references: AngelList: https://angel.co True Ventures: https://www.trueventures.com The Power of Now: https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3861: Tyler Tervooren reveals how to make your message unforgettable by turning passive listeners into active participants. By tapping into what people already know, prompting them to find their own examples, and challenging them to apply the idea in real life, you create lasting understanding and real persuasion. Read along with the original article(s) here: https://www.riskology.co/schema-learning/ Quotes to ponder: "Everything is difficult until you find a practical application for it." "You can teach almost anyone the basics of anything, but you'll take your mission further when you give people real problems to solve." "Mastery comes when you can solve problems you didn't expect." Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3861: Tyler Tervooren reveals how to make your message unforgettable by turning passive listeners into active participants. By tapping into what people already know, prompting them to find their own examples, and challenging them to apply the idea in real life, you create lasting understanding and real persuasion. Read along with the original article(s) here: https://www.riskology.co/schema-learning/ Quotes to ponder: "Everything is difficult until you find a practical application for it." "You can teach almost anyone the basics of anything, but you'll take your mission further when you give people real problems to solve." "Mastery comes when you can solve problems you didn't expect." Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3861: Tyler Tervooren reveals how to make your message unforgettable by turning passive listeners into active participants. By tapping into what people already know, prompting them to find their own examples, and challenging them to apply the idea in real life, you create lasting understanding and real persuasion. Read along with the original article(s) here: https://www.riskology.co/schema-learning/ Quotes to ponder: "Everything is difficult until you find a practical application for it." "You can teach almost anyone the basics of anything, but you'll take your mission further when you give people real problems to solve." "Mastery comes when you can solve problems you didn't expect." Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3860: Tyler Tervooren reveals how schema learning can dramatically improve your ability to explain ideas, teach complex topics, and persuade others. Using simple, relatable examples, he demonstrates why this cognitive shortcut is one of the most effective tools for clear communication and lasting influence. Read along with the original article(s) here: https://www.riskology.co/schema-learning/ Quotes to ponder: "The more distinct pieces of knowledge you have, the more opportunities you have to make connections to new ones." "Connection opportunities are what allow you to learn new concepts faster and recall them easier." "When you're sharing something new with someone, the more potential connections you can make to something they already know, the better shot they'll have at retaining it." Episode references: Your Money or Your Life by Vicki Robin and Joe Dominguez: https://www.amazon.com/Your-Money-Life-Transforming-Relationship/dp/0143115766 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3860: Tyler Tervooren reveals how schema learning can dramatically improve your ability to explain ideas, teach complex topics, and persuade others. Using simple, relatable examples, he demonstrates why this cognitive shortcut is one of the most effective tools for clear communication and lasting influence. Read along with the original article(s) here: https://www.riskology.co/schema-learning/ Quotes to ponder: "The more distinct pieces of knowledge you have, the more opportunities you have to make connections to new ones." "Connection opportunities are what allow you to learn new concepts faster and recall them easier." "When you're sharing something new with someone, the more potential connections you can make to something they already know, the better shot they'll have at retaining it." Episode references: Your Money or Your Life by Vicki Robin and Joe Dominguez: https://www.amazon.com/Your-Money-Life-Transforming-Relationship/dp/0143115766 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3860: Tyler Tervooren reveals how schema learning can dramatically improve your ability to explain ideas, teach complex topics, and persuade others. Using simple, relatable examples, he demonstrates why this cognitive shortcut is one of the most effective tools for clear communication and lasting influence. Read along with the original article(s) here: https://www.riskology.co/schema-learning/ Quotes to ponder: "The more distinct pieces of knowledge you have, the more opportunities you have to make connections to new ones." "Connection opportunities are what allow you to learn new concepts faster and recall them easier." "When you're sharing something new with someone, the more potential connections you can make to something they already know, the better shot they'll have at retaining it." Episode references: Your Money or Your Life by Vicki Robin and Joe Dominguez: https://www.amazon.com/Your-Money-Life-Transforming-Relationship/dp/0143115766 Learn more about your ad choices. Visit megaphone.fm/adchoices

When AI Starts Shaping What We BelieveWe often blame social media algorithms for toxic polarization — for the outrage, the misinformation, the “us versus them” dynamic pulling society apart. But what if the real problem goes deeper than the algorithm?In this episode, University of Amsterdam researcher Petter Törnberg explains why social media is broken by design — and why simply “fixing the feed” won't solve outrage or polarization.And now, a new technology is arriving that could reshape politics and public opinion even more profoundly than the platforms that came before:AI systems that can influence our beliefs without us noticing.This conversation will change the way you think about the future of media, power, and what autonomy means in a world where technology shapes how we see reality.Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, DavidSupport the showShow Notes:https://outrageoverload.net/ Contact me, David Beckemeyer by email outrageoverload@gmail.com. Follow the show on Instagram @OutrageOverload. We are also on Facebook /OutrageOverload. Check out our Subtstack https://outrageoverload.substack.comHOTLINE: 925-552-7885Got a Question, comment or just thoughts you'd like to share? Call the O2 hotline and leave a message and you could be featured in an upcoming episodeIf you would like to help the show, you can contribute here. Tell everyone you know about the show. That's the best way to support it.Rate and Review the show on Podchaser: https://www.podchaser.com/OutrageOverload Also check out our companion podcasts, This Week in Outrage and Outrage Science Bites. Intro music and outro music by Michael Ramir C.Many thanks to my co-editor and co-director, Austin Chen.

Ever feel like your ideas are brilliant, but no one's really hearing you? Darren Hardy shares a powerful communication framework that has radically transformed how he connects with everyone—from stadiums full of people to one-on-one conversations. Once you hear this… you'll never communicate the same again. ⚡️THE INFLUENCE UPRISING PREMIERE LAUNCH EVENT Be there when Darren reveals and demos RIVETING for the first time. TUESDAY, DECEMBER 9TH, 2025 10AM PT RESERVE YOUR SPOT NOW - https://darrenhardy.com/launch Get more personal mentoring from Darren each day. Go to DarrenDaily at http://darrendaily.com/join to learn more.

Montgomery, commanding ground forces for D-Day, gave a "scintillating" and persuasive briefing on his revised Overlord plan. He set objectives in Normandy, like capturing Caen, that were perhaps beyond the means of his exhausted British troops, worsening his relationship with American generals. Montgomery's Operation Market Garden failed to achieve its objectives; the absence of his trusted chief of staff, Freddy Duingan, removed a critical checks and balances system. Rommel showed moral courage by standing up to Hitler in June 1944, arguing the war was over and negotiations were necessary. Patton's swift repositioning of his Third Army to relieve Bastogne during the Battle of the Bulge was his finest hour, surprising both allies and Germans.

Great salespeople don't win by talking more or pushing harder. Darren Hardy reveals the three Cs that shifts the way you approach every sales conversation. Master these and you'll influence with ease, clarity, and confidence! Get more personal mentoring from Darren each day. Go to DarrenDaily at http://darrendaily.com/join to learn more.