Tenacious We

Erica, Dave and Luanne chat about the 2019 season at Three Brothers Wineries and War Horse Brewing Company.  

A step-by-step guide to successfully launching a new product, project or menu.

In this episode we talk about what people are saying about your business and how you can lean into the discussion to enhance the experience and spread the word.

The New York grape, grape juice and wine industry generates more than $4.8 billion in economic benefits annually for New York State. 1,631 family vineyards... over 400 wineries... 175,000,000 bottles of wine... $408 million in state and local taxes -  And so, I was so grateful that Sam Filler, Executive Director of the NYWGF was able to take the time to come on and chat with me about the state of the industry, because I think that we can all agree…. it’s important! Sam is a genuine, dynamic leader and to be honest, we probably could of sat and talked with each other for another hour. He’s passionate about our wine and grape businesses in NY and he’s got a huge job.

Amanda Vinson, Event Coordinator at Three Brothers Wineries joins us in this episode. Amanda is a true professional rockstar and has a ton of tactical takeaways for us that will help for us to streamline the event planning process for a more seamless and organized event. We talk everything from intimate, private events to major public events. She tells us about her tried and true event order method and Erica goes off on her soap box about curated event experiences that fit your brand.

In today’s episode my dear friend Mara Shorr joins us and honestly just drops bombs for 50 minutes. This woman is so smart and energetic; it was genuinely a pleasure and so inspirational. Mara is a partner and Vice President of marketing and business development for Shorr Solutions, bringing more than a decade of marketing and communications experience to Shorr Solutions’ clients. Focusing on both internal and client strategies in traditional and new media. Mara is a public speaker, in addition, she serves as an Editorial Board Member for Dermascope magazine, and was a consecutive winner of the 2017 & 2018 Aesthetic Everything award in the Top Executive category, a nominee for the Orlando Business Journal’s 2013 “40 Under 40″.

We sit down with Dion Pender, Senior Vice President | Executive Creative Director | Managing Director and Duane Bombard, Vice President | Creative Director of The Martin Group. We talk all things corporate logo development, branding and label design!

I loved sitting down with Susie and learning about where she came from and how she came to open one of the Finger Lakes most noteworthy restaurants- Kindred Fare. Susie is a thoughtful, dynamic restaurateur and the Finger Lakes is lucky to have her. Kindred Fare is one of my personal favorites- In this episode, we talk about the path that led her to opening her first restaurant, her ideas about company culture and leadership, marketing tactics for Kindred Fare, goals for 2019, future growth and so much more.

In this episode we go deep into the subject of using your instagram for your business.

In this episode we discuss tips and tricks that Erica has learned over the years that have helped her to be an effective leader.

Hear Dave's story and find out how he ended up in the Finger Lakes owning a successful winery/brewery operation

In this episode, we discuss finding talent, how to attract the right person to apply for the job and how to test their skillset.