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Erica Paolicelli is a business dynamo who knows how to turn big ideas into even bigger results. As a partner at Three Brothers Wineries, she helped transform a local winery into a multi-million-dollar Finger Lakes hotspot. Erica's all about growth—whether it's forecasting cash flow or building incredible brands, her vision keeps everything moving forward. Her newest endeavor? Synergy Social Wellness, a vibrant wellness center, wholesome cafe and marketplace for the whole human located in the heart of the Finger Lakes. When she's not leading business development initiatives, you'll find her crushing kettlebell workouts or exploring nature trails with her husband and dog. Oh, and did we mention she's a 2022 NY Senate Woman of Distinction? Yeah, she's that amazing. Get sippin on our NEW passion project, Synergy Wellness Elixirs that are now available for purchase! and be sure to follow our new business on social media @synergywellnesselixir Checkout Erica on instagram @erica_paolicelli @synergysocialwellness If you are liking the information you hear in this podcast and want to continue learning more, join the Alpha Health Membership Support the brands I love Work with me Be sure to follow along on instagram at @drhalieschoff and @alphahealthwellness Connect with me on my website: drhalieschoff.com --- Support this podcast: https://podcasters.spotify.com/pod/show/drhalieschoff/support
Imagine reinventing your business so it can survive the pandemic and then the next year, navigating the chaos of a total loss fire on your business property. In this week's episode of Figure Eight, Three Brothers Winery partner Erica Paolicelli discusses the critical importance of resilience, ambitious adaptability, and a solid disaster plan. Meet Erica Paolicelli, an accomplished enterprise architect, growth strategist, principled leader, brand ambassador, and financial manager. As a partner at Three Brothers Wineries/War Horse Brewing Company, the Finger Lakes region's premier destination, she has played an instrumental role in transforming the establishment into a multimillion-dollar revenue-generating enterprise since its inception. Erica's expertise spans cash flow forecasting, project management, and brand development, making her an indispensable asset to the company's success. With 17 years of experience, she excels in fostering high-performing teams and currently spearheads business development initiatives to identify new opportunities and optimize existing revenue streams.With a Bachelor of Science in Dietetics from the State University of Oneonta, Erica is excited to leverage her business acumen in her latest venture, Dominator Brave, where she merges her passion for health and wellness with her proven track record in business development. Her vision is to introduce world-class health and wellness programs to communities across western New York and beyond.Julie and Erica discuss:**Erica's journey to managing the winery**Erica's unexpected start in the wine industry to her partnership with the owners of Three Brothers Winery as they expanded into multiple locations, a brewery, and more.**Adapting to the pandemic reality (00:12:23)**Exploring the opportunities created by the pandemic, including shifting to e-commerce, curbside pickup, and drive-thru experiences, while keeping the focus on an exceptional customer experience.**Overcoming adversity (00:19:29)**Dealing with the total loss fire at the winery and the importance of disaster planning, solid relationships with insurance providers, and utilizing third-party representation. **Impact on Business Operations (00:27:23)**The impact of the fire on business operations, including the rebuilding process, lost business, and the challenges of reopening the tasting room.**Seasonality and future dreams (00:29:00)**Strategies to mitigate the decreased income during slower seasons and future plans to scale the winery.You can connect with Erica, Three Brothers Wineries, and War Horse Brewing Company on Instagram. Explore their websites:Dominator BraveThree Brothers WineriesWar Horse Brewing CompanyYou can connect with Julie on LinkedIn or Instagram. Find Julie's writing at her blog or by ordering Big Gorgeous Goals. What did you think of this conversation? We'd love if you'd rate or review our show!
Join your host Mara Shorr as she chats with Erica Paolicelli, partner of Three Brothers Wineries and Estates and host of the TenaciousWe podcast. Learn about growing your business while working with a business partner, when to grow your team... and when it's time to pivot.
Erica Paolicelli is a Partner at Three Brothers Wineries & Estates and War Horse Brewing Company located in the heart of the Finger Lakes. Erica joined the company in 2007, before it opened its doors and helped grow the destination and brand which now sees 150,000+ visitors annually, has distribution regionally to over 300 locations, and employs 150 full and part-time employees. The campus at Three Brothers houses Iron Heart Coffee Company, a café serving lunch (and soon to be dinners) daily and also hosts private events. Erica is a strategic planner, marketer and brand builder at heart with a keen business sense. She serves on several regional boards including the IDA, the NY Wine Industry Association, the Finger Lakes Community College Advisory Board, and Geneva Community Projects. Together with her colleagues, Erica is one of the founders of the successful Rose Soiree held annually in downtown Geneva which has raised $30k in funds donated to local community organizations. Erica is a firm believer that the rising tide raises all ships and she thinks it’s her calling to inspire collaboration within her community to help the Finger Lakes continue to be recognized as a premier destination on a global scale. In this episode of Destination on the Left, Erica Paolicelli, Partner at Three Brothers Wineries and Estates and War Horse Brewing Co., explains how she and her team are responding to the current coronavirus pandemic. She discusses the creative solutions they thought up and implemented since the shelter-in-place and social distancing restrictions have gone into effect. And she talks about the unique visitor experiences that make Three Brothers Winery a destination in and of itself! What You Will Learn in This Episode: Why Three Brothers Winery is a destination in and of itself Why the experiences offered at Three Brothers Winery are unlike any other wineries in the country How Three Brothers is developing products like their new wine spritzer to accommodate curbside pickup and delivery Why Three Brothers decided to lean into their online presence in response to the global pandemic How Erica and her team are responding to the current coronavirus pandemic Creative solutions that Three Brothers has thought of and implemented since the shelter-in-place and social distancing restrictions have gone into effect How Three Brothers is using old school communication techniques to garner support from the local community The Ultimate East Coast Wine Destination Erica Paolicelli is a Partner at Three Brothers Wineries & Estates and War Horse Brewing Company located in the heart of the Finger Lakes region in New York State. In our discussion, Erica shares so many creative ideas about how to navigate the coronavirus pandemic in the travel and tourism industry. Erica and her team have thought up and implemented innovative solutions in response to the shelter-in-place and social distancing restrictions have gone into effect. And their ability to use creativity and collaboration is one of the many reasons Three Brothers Winery is a destination in and of itself! Rally Around a Vision Erica started with Three Brothers as an intern before the winery was anything like it is today. Over time, she moved from $15/hour to a 1% share in the company and, eventually, she started buying stock as well. Erica became a partner because she believes in Dave Mansfield’s vision, and that vision made Three Brothers what it is today. It is no small task for a leader to energize people around their vision or to keep their ego out of the mix. Dave did both, and his ability to see what Three Brothers could become combined with Erica’s drive and ability to execute led Three Brothers to become one of the top wineries in the Finger Lakes region. Use Creativity to Open New Streams of Revenue The Three Brothers campus has three wineries and a brewery, each with an entirely unique experience from shopping to food and entertainment—it is Disney World for adults. The creativity that makes Three Brothers a destination has also helped them navigate the coronavirus pandemic. Luckily, they have been deemed an essential business because they are a beverage manufacturer, but the tasting rooms and communal spaces have been shut down. They decided to lean into their online presence to engage their current audience to drum up excitement for future events. They are generating long-form content to add value to their customers and give their readers something to look forward to. They are even doing wine slushies to-go which has driven pick-up orders significantly, and they added merchandise to the website. Coupled with a push for real conversations between Three Brothers leadership and their clientele, Erica and her team have seen an outpour of support from the local community and wine lovers all over. Website: https://www.3brotherswinery.com/ LinkedIn: https://www.linkedin.com/in/erica-paolicelli-67700912/ https://www.linkedin.com/company/three-brothers-winery-and-estates-llc/ Facebook: https://www.facebook.com/3BrothersWineries Twitter: @Erica3Bro @3BrosWine
Erica, Dave and Luanne chat about the 2019 season at Three Brothers Wineries and War Horse Brewing Company.
Amanda Vinson, Event Coordinator at Three Brothers Wineries joins us in this episode. Amanda is a true professional rockstar and has a ton of tactical takeaways for us that will help for us to streamline the event planning process for a more seamless and organized event. We talk everything from intimate, private events to major public events. She tells us about her tried and true event order method and Erica goes off on her soap box about curated event experiences that fit your brand.
Online communities play a major role in bringing people together. How can you take advantage of your special interests and build friend groups online based around them? We talk through how to do that effectively and where to bring your online community to the real world. Links in this episode: * Roc Girl Gang: Women of Distinction at Three Brothers Wineries & Estates (https://www.rocgirlgang.com/blog/2018/10/20/women-of-distinction-at-three-brothers-wineries-estates) * Washington Post: How Julia Louis-Dreyfus quietly became the most successful sitcom star ever (https://www.washingtonpost.com/entertainment/tv/how-julia-louis-dreyfus-quietly-became-the-most-successful-sitcom-star-ever/2018/10/16/b434a03a-ce2e-11e8-a3e6-44daa3d35ede_story.html) * Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott (https://amzn.to/2CG3wuD) * Queen Speaking: Can I Give You Some Feedback? (https://www.queenspeaking.com/27) * Girls Night In Club Book Club (http://girlsnightinclub.com/book-club/) * Bumble BFF (https://bumble.com/bff) * Rising Tide Society (https://www.honeybook.com/risingtide/meet-us/) * Roc Girl Gang (https://www.rocgirlgang.com/) * Creative Mornings (https://creativemornings.com/) * Create & Cultivate (https://www.createcultivate.com/)
Katharine works for Three Brothers Wineries & Estates in Geneva, NY (https://www.3brotherswinery.com). She wears many hats at this unique place, and it was really fun to hear the progression of her career over the years, what caused her to leave to try something different, and why she came back. She loves what she does, and her professionalism and commitment to being an important part of a growing, thriving business are very clear. Katharine is the type of person we all want in our businesses. Enjoy...
Season 5 - Ep. 3 - "Get On Your Knees and Customer Service Me" Dan and The Rocness Monster talk about what good customer service is. How badly Three Brothers Wineries sucks balls. Racism, stereotypes, Trump are all on the table. Enjoy the show! Thanks to bensound.com for our music. Special thanks to: the8oclockstop.com EagleEpoxy.us The Genesee Beard Co.
Season 5 - Ep. 3 - "Get On Your Knees and Customer Service Me" Dan and The Rocness Monster talk about what good customer service is. How badly Three Brothers Wineries sucks balls. Racism, stereotypes, Trump are all on the table. Enjoy the show! Thanks to bensound.com for our music. Special thanks to: the8oclockstop.com EagleEpoxy.us The Genesee Beard Co.