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In this episode, Brad and Michael are joined by medical practice management consultants Amy Anderson and Mara Shorr of BrinsonAnderson Consulting. Tune in as they share practical tips to optimize your practice and support ongoing growth. Learn about the importance of establishing solid processes, effective lead management, and adapting to industry changes. They also discuss the impact of culture on a practice's growth and how to maintain a strong foundation amid expansion. Listen for valuable insights on building and growing a successful medical practice in today's competitive landscape. Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadattoVisit our website http://www.byrdadatto.com/ to learn more about ByrdAdatto and to subscribe to the newsletter.Follow us on social media to get the latest business and health care legal updates, behind-the-scenes moments, and more: Facebook: https://www.facebook.com/ByrdAdatto/Instagram: https://www.instagram.com/byrdadattolaw/LinkedIn: https://www.linkedin.com/company/byrdadattoX: https://twitter.com/ByrdAdatto
A new FTC rule banning non-compete agreements goes into effect this September. While this rule might be better for workers, it raises new questions for practice owners about hiring and retaining valuable staff. With Nextech VP of Aesthetics Robin Ntoh and two of the aesthetic industry's most experienced practice management consultants, Amy Anderson and Mara Shorr, we look closely at the reasons someone might think the grass is greener somewhere else and discuss what really motivates a valuable team member to stay. Guests Amy Anderson, Co-FounderBrinsonAnderson ConsultingIn her 20+ year career, Amy Anderson has worn virtually every hat, from front desk receptionist, prior authorizations, billing and accounts receivables, to management, human resources, strategic marketing, and business administration. She intimately understands what it takes to run a practice. Her passion is to coach her clients into becoming the best version of themselves.Connect with Amy on Instagram @amyandersonmbaConnect with Amy on LinkedIn Mara Shorr, ConsultantBrinsonAnderson ConsultingMara Shorr has 15 years of experience guiding aesthetic practices across toward their strongest operational, administrative, and financial health. She has served as an editorial board member for DERMASCOPE magazine, writes for numerous aesthetic industry publications, and is a respected international speaker and key opinion leader for nearly a dozen aesthetic industry conferences annually, as well as a proud textbook chapter author for The Business of Plastic Surgery: Volume 2.Connect with Mara on Instagram @marashorrConnect with Mara on LinkedIn Links FTC Announces Rule Banning Noncompetes Learn more about Brinson Anderson & download the Brinson Anderson new practice startup checklistFollow Brinson Anderson on Instagram @brinsonandersonconsulting====Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram at https://www.instagram.com/nextechglow/
On today's episode, Mara shares about being a child advocate and how that led her and her husband to being a kinship care provider for a teenage girl. We talk briefly about group homes and the “wish list” Mara has for the future of group homes. She gives us good things to think about when it comes to being involved in the lives of children in foster care, and provides us with resources, thoughts, and insights that are helpful to everyone! Mara Shorr is a highly regarded national consultant, speaker, and writer, as well as a former foster parent and current volunteer advocate for children through the guardian ad litem program in Orange County, FL. You can find more information about Mara on her Instagram or shoot her email if you just want someone to talk to about your own journey as a foster parent or kinship caregiver. A big THANK YOU to our new sponsor, West Plains Roasters! If you have not stopped by to see them, pop in 7 days a week and get yourself some toast, coffee, or even cake on Fridays! Where to find Mending Families: Instagram - @mendingfamilieswa TikTok - @mendingfamilieswa Facebook - @mendingfamilieswa YouTube - @mendingfamilies1594 https://www.mendingfamilieswa.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/melissa-pemberton/message Support this podcast: https://podcasters.spotify.com/pod/show/melissa-pemberton/support
This week, we revisit our conversation with Jay and Mara Shorr of Shorr Solutions. They reveal tips they give to startup medical spa practices. Listen in to hear strategies, and solutions to common med spa challenges. What are typical med spa pitfalls? How much capital do startups need? When should you buy a laser? Learn about this and much more! Also find out about the charitable foundation MSD Save Our Schools, and how you can help to address the challenges of gun violence in our schools.
This week, I'm speaking with my friend Mara again and this time we're chatting about how she got involved in the foster care system and what led her to now fostering a teenager. We also chat about foster care and group homes for teenagers and how you can get involved. Follow Mara on Instagram: www.instagram.com/marashorr
While we wish it weren't true, employee theft affects businesses every day, and unfortunately, your practice is not exempt from being susceptible. For this reason, we decided to share with YOU, our loyal podcast listeners, our experiences and expert advice, to help you detect and correctly deal with theft in your aesthetic practice. Tune in to this episode of Shorr Solutions: The Podcast, to learn how to prevent theft and avoid potential embezzlement scenarios through the use of protocols and processes including the implementation of cameras in key areas, inventory spreadsheets and other measures to identify the warning signs when your staff is stealing from your business and what you should do when you've caught them. Schedule your free 30-minute consult with our experts, Jay Shorr and Mara Shorr, here. To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions YouTube: https://www.youtube.com/user/TheBestMBS1/featured
Did you know that one of the easiest ways to increase sales in your aesthetic practice is to cross-sell to your existing patients? “Cross-selling” is selling additional products or services to current patients, and when done correctly, it can translate into significant profits and greater patient retention rates! However, how do you go about leveraging this strategy to skyrocket your growth? Tune in to this episode of Shorr Solutions: The Podcast, as our co-host and award-winning practice management expert, Mara Shorr, joins forces with CEO and founder of Goldman Marketing Group, Risa Goldman Luksa, to teach you how to implement the best tactics to cross sell to your existing patients including, maximizing your reception area marketing to educate your patients on ALL services you provide, implementing a cosmetic questionnaire to obtain key information to target your patient's needs, incentivizing your team to cross-sell through KPIs and bonus structures and MUCH more! Schedule your free 30-minute consult with our experts, Jay Shorr and Mara Shorr, here. To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions YouTube: https://www.youtube.com/user/TheBestMBS1/featured Connect with Risa at Goldman Marketing Group Email: info@goldman-marketing.com Website: https://goldman-marketing.com/ Instagram: https://www.instagram.com/goldmanmarketing/ Facebook: https://web.facebook.com/GoldmanMarketing?_rdc=1&_rdr LinkedIn: https://www.linkedin.com/company/goldman-marketing-group YouTube: https://www.youtube.com/@Goldmanmarketinggroup
This episode of Shorr Solutions: The Podcast was originally recorded as a lecture for the Australasian Society of Aesthetic Plastic Surgeons 44th Annual Conference; however, we thought the content was so important we wanted to make sure you, our loyal podcast listeners, heard it as well! We know that medicine is one of the most respected professions around the world and is a beautiful science that helps patients feel and look great inside out! However, we must not forget that it is also a business, and as such you need to keep in place key processes, policies and protocols to thrive and maintain a strong and cohesive team. Tune in to this episode of Shorr Solutions: The Podcast to learn tips on how to implement a cloud-stored employee handbook that outlines an effective social media policy, paid time off policy, technology policy and more, as well as how to create a protocol for “before and after” photos, how to create consents for procedures to avoid potential lawsuits, the benefits of regular team meetings and a fair compensation plan and much more! Schedule your free 30-minute consult with our experts, Jay Shorr and Mara Shorr, here. To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured
This episode of Shorr Solutions: The Podcast was originally recorded as a webinar for the Aesthetic Multispecialty Society; however, we thought the content was so important we wanted to make sure you, our loyal podcast listeners, heard it as well!Did you know the average cosmetic patient costs $400 to obtain? Yes, it is far more expensive to attract new patients than retain current ones, so don't neglect an effective way to drive sales and increase profits by keeping patients coming back for more! Tune in to this episode of Shorr Solutions: The Podcast to learn what kills your staff needs to create loyal returning patients including, phone and sales best practices, effective marketing strategies and must-do tactics for following up, best tips and tricks to make life easier for your staff, prevent no-shows and remain top of mind for ultimate patient retention. Schedule your free 30-minute consult with our experts, Jay Shorr and Mara Shorr, here. To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured To learn more about the AMS:Website: https://multispecialtysociety.com/page/homeInstagram: https://www.instagram.com/aestheticmultispecialty/Facebook: https://www.facebook.com/AestheticMultispecialtySociety/LinkedIn: https://www.linkedin.com/company/aestheticmultispecialtysociety/To learn more about Weave:Website: https://www.getweave.com/Instagram: https://www.instagram.com/getweave/Facebook: https://www.facebook.com/weavecommLinkedIn: https://www.linkedin.com/company/weave-communications/
We know you work relentlessly in your aesthetic practice to provide only the best customer service and procedures to keep patients happy, build their trust and build a strong brand image. When it comes to online reviews, there's no doubt they have the power to help accomplish these goals, however, how do you deal with a negative review that has the ability to do the complete opposite? Tune in to this episode of Shorr Solutions: The Podcast to learn what to do and what to avoid when handling negative online reviews including, how to keep track of recurring issues from unsatisfied patients, how to turn negative feedback into opportunities for improvement and how to respond in a courteous and HIPAA-compliant way to minimize damages and maintain your credibility. Schedule your free 30-minute consult with our experts, Jay Shorr and Mara Shorr, here. To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured
Don't let the upcoming recession affect your aesthetic practice. Join us as our award-winning practice management experts, Jay Shorr and Mara Shorr, join forces with CEO and founder of Incredible Marketing, Sam Peek, to discuss the steps every practice should take to weather the storm.Learn the benefits of finding your target audience, marketing tactics to implement and how to rise above the crowd and make your practice stand out so you can keep patients coming in. Don't wait and see. Be prepared and ready!Schedule your free 30-minute consult with our experts, Jay Shorr and Mara Shorr, here.To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featuredConnect with Incredible Marketing:Website: https://www.incrediblemarketing.com/Instagram: https://www.instagram.com/incrediblemarketing/Facebook: https://www.facebook.com/Incrediblemarketing/LinkedIn: https://www.linkedin.com/company/254421/YouTube: https://www.youtube.com/user/IncredibleMktg1/
Oftentimes our clients express their desire for more policies, protocols, and procedures to help them take their aesthetic practices to new heights! For that reason, we want to share with you the top 5 protocols you need to know and begin applying TODAY!Tune in to this episode of Shorr Solutions: The Podcast to learn how to improve organization, order and consistency in your practice's operations including, how to set up an effective social media policy for your team, implement paid-time-off request forms, create a successful inventory management process and how to track the onboarding process for new employees. Schedule your free 30-minute consult with our experts, Jay Shorr and Mara Shorr, here.To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured
Do you ever wonder about the productivity of your team while working from home? While aesthetic practices just like you implemented working from home prior to the pandemic, the game changed in 2020… and we don't see it changing back any time soon in regard to the flexibility team members are looking for. Are you unsure whether or not this is possible for those who are answering your phones? Join us to make sure you set up your team up for success, including how to track each team member's productivity, how to tell how many calls are coming in, when and from where, as well as what makes sense to automate vs. have a LIVE person do in real-time! Schedule your free 30-minute consult with our experts, Jay Shorr and Mara Shorr, here. To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions YouTube: https://www.youtube.com/user/TheBestMBS1/featured Connect with Weave: Website: https://www.getweave.com Instagram: https://www.instagram.com/getweave/ Twitter: https://twitter.com/getweave/ LinkedIn: https://www.linkedin.com/company/getweave/ YouTube: https://www.youtube.com/c/Weaveheadquarters
The most wonderful and exciting time of the year is peeking over the horizon. Soon, you and your loved ones will gather 'round to eat pumpkin pie, drink marshmallow hot chocolate, exchange gifts and sit cozily by the crackling fire. But, even more, your practice's business will boom as patients and potential patients want to glam up and look their best for the merry season! Are you prepared?Tune in to this episode of Shorr Solutions: The Podcast to learn quick tips to prepare for a successful and smooth holiday season, including setting up gift certificates, making outbound calls to book VIP injectable patients, planning and budgeting for holiday events, and more!Schedule your free 30-minute consult with our experts, Jay Shorr and Mara Shorr, here.To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured
We've all heard the term "probationary period” used to describe the first few months of a new employee at a job. However, what does it mean, how does it benefit your aesthetic practice and should you implement it in your office? In this episode of Shorr Solutions: The Podcast, co-hosts and practice management experts, Jay Shorr and Mara Shorr, talk about 90-day probationary periods, including what exactly is a probationary period? What is their purpose? What happens after the period is over? What does pay look like? What needs to be in writing? And more!Referenced podcast episode: https://shorrsolutions.com/podcast/shorr-solutions-the-podcast-ep-62-when-to-fire-an-employee/Schedule your free 30-min consult with our experts, Jay Shorr and Mara Shorr, here.To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured
Do you often find that you get in the way of your own success just by believing in limiting beliefs? Do you have trouble reframing your mindset when you talk yourself down?In this week's episode of Shorr Solutions: The Podcast, "Harnessing the Power of Mindset in Your Aesthetic Practice" host and practice management expert, Mara Shorr is joined by the incredible Katie Martin PA-C, to help you explore a side that will bring you more awareness to mindset and energy in yourself, your practice, and the world around you. To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featuredConnect with Katie Martin, PA-C:Website: https://www.katietheinjector.com/ Instagram: https://www.instagram.com/katie.the.injector/TikTok: https://www.tiktok.com/@katie.the.injector
Many owners of aesthetic practices often come to us with the same question and fear. How should they give feedback to their employees or team members without the fear of losing them? In this episode of Shorr Solutions: The Podcast, co-hosts and practice management experts, Jay Shorr and Mara Shorr, talk about the best way to provide feedback in a constructive way, and not your goals of perfection get in the way of good.To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured
With summer now in full swing, children off from school, and vacation time looking as appealing as ever, you as an aesthetic practice owner may be making some tough decisions about time off for your employees. If you're wondering if you can say "no" when an employee asks for PTO, don't worry you're not alone. In this episode of Shorr Solutions: The Podcast, co-hosts and practice management experts, Jay Shorr and Mara Shorr go over the meaning of PTO, the importance of being compliant with state laws, if you're able to decline an employee's time off request and how to effectively implement PTO policies in your aesthetic practice.To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured
Hiring, training, and managing staff in a strategic way can be challenging. You may wonder, "How do I know which positions I need to hire and when? Where do I even start when it comes to measuring staff performance?"In this episode of Shorr Solutions: The Podcast, "Optimizing Staff Performance: How to Hire, Train & Manage Staff Strategically” hosts and practice management experts, Jay Shorr and Mara Shorr, join forces with Charlie Winn, co-founder of Liine and patient lead management expert, to help YOU, make smart staffing decisions for your aesthetic practice! Tune in now to learn how to use data to make hiring decisions, why individual staff performance metrics are important, key characteristics to look for in front desk staffand what to focus on when onboarding and training new front desk staff!To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured Connect with the Liine team: Website: https://www.liine.com/Instagram: https://www.instagram.com/liinetech/Facebook: https://www.facebook.com/liinetech/LinkedIn: https://www.linkedin.com/company/liin...
Deciding if hiring a marketing intern for your aesthetic practice will benefit you or not can be a tough decision. Many questions may come to mind, such as: is it even worth it? Should the internship be paid or unpaid? What number of hours the intern will work? How much training and teaching time will be involved? In this episode of Shorr Solutions: The Podcast, “Should I Hire a Marketing Intern?” host and practice management expert, Mara Shorr, shares her knowledge and expertise, as well as her own experience of hiring marketing interns for our company in order to help you decide if this might be a great fit for you!To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured
This episode of Shorr Solutions: The Podcast was originally recorded as a webinar with Charlie Winn, co-founder of Liine and patient lead management expert. We thought the content was so important we wanted to make sure YOU, our loyal podcast listeners, heard it as well!Your marketing efforts only go so far. While it's essential to have effective marketing initiatives that get your phone to ring, inbox to “ding” and social media channels to “ping,” what your staff does next is key.In this episode of Shorr Solutions: The Podcast, "Why Your Leads Aren't Converting and How to Fix It” hosts and practice management experts, Jay Shorr and Mara Shorr, join forces with Charlie Winn, co-founder of Liine, and patient lead management expert, to bring YOU, insight into how you can boost your aesthetic practice's revenue! Tune in now to learn how you can convert MORE calls to consults, fill up your appointment schedule, and boost your aesthetic practice's revenue!To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featuredConnect with the Liine team:Website: https://www.liine.com/Instagram: https://www.instagram.com/liinetech/Facebook: https://www.facebook.com/liinetech/LinkedIn: https://www.linkedin.com/company/liinetech/
As a business owner, you face many tough decisions, but none is tougher than having to let an employee go. Although very uncomfortable and not easy to do, that difficult conversation to terminate an employee who is not the right fit for your aesthetic practice is needed. But when is it necessary and how do you do it?In this episode of Shorr Solutions: The Podcast, "When & How to Fire an Employee” hosts and practice management experts, Jay Shorr and Mara Shorr, describe signs of when to fire an employee, how to appropriately let them go and the legality of it all.To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured
In this episode, we interview Mara Shorr, an award-winning operator, podcast host, and partner in Shorr Solutions, a nationwide consulting agency that specializes in helping aesthetic medical practices grow their business. She's expanded her team these past few years and explains how she continues to help new businesses by offering amazing information...completely free! We also dive into BMW throwing down the gauntlet in the electric vehicle space, coming hard at Tesla's dominance. Will they topple Elon's electric vehicle monopoly? Hosts: Craig Brooks (CEO) and David Forman (COO) of Clarity Creative Group in Orlando, FL Executive Producer: Jaime (“Jemmy”) Legagneur, Chief Enthusiasm Officer Producer: Amber Amortegui, Lead Content Producer at Flint Stone Media Guest: Mara Shorr of Shorr Solutions Link: Shorr Solutions Instagram | Facebook | LinkedIn | YouTube Link: Mara's email Link: Mara's Instagram | LinkedIn News Link: BMW launches its first all-electric 7 Series sedan News Link: BMW Says Tesla's Electric Vehicle Dominance Is Over Tech Tip: Stu Goffman of Picked Cherries | Waterlogged Voice Over Artist: Jorge Hernandez Visit the TECHxploration Website: TECHxplorationPodcast.com Follow Craig and David on Social Media: Facebook | Twitter | LinkedIn | Pinterest | YouTube Follow Florida Podcast Network on Social Media: Facebook | Twitter | Instagram | LinkedIn | YouTube Join the FPN Insiders Communities: Facebook | Clubhouse | Goodpods Additional Support Provided by: Listeners Like You and Flint Stone Media ------------------------------- Production House: Flint Stone Media Copyright of Flint Stone Media LLC 2022. Partner with FPN: Become the voice of YOUR segment of Florida!! From sponsoring episode segments through creating and growing your own branded show, we have the solution to promote you while we promote Florida! FPN Media Kit We are currently boarding shows to build out our network. And, you don't want to miss ANY of the new hosts and podcasts were have joining us. Search for and subscribe to “Florida Podcast Network” on iTunes and all your favorite podcast players to get more of this and ALL our shows. Become a Patron: Have a suggestion for the Network? Join us in the FPN Insiders group on Facebook and let us know! FPN: Check out the other shows on the Florida Podcast Network
High turnover rates are expensive, inconvenient, and prevent you from reaching your revenue goals. That's why developing an effective employee retention strategy helps to increase your success and keep your rockstars from joining another band (i.e., practice!)As consultants helping aesthetic medical practices across the country, we see just how much of an impact employee benefits can have on retention, now more than ever.In this episode of Shorr Solutions: The Podcast, "Employee Retention: How to Keep Your Rockstars from Joining ‘Another Band'”, host and practice management expert, Mara Shorr, describes how to reduce turnover rates, provide the right employee benefits, keep your team feeling valued and incentivize your team to continue to grow within your aesthetic practice, not another!To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured
As businesses and aesthetic practices struggle to decrease employee turnover amidst "The Great Resignation," employee retention has become extremely important (it always has been!), and a successful employee onboarding is one of the best ways to have fewer employees quit or leave, shortly after being hired.In this episode of Shorr Solutions: The Podcast, "Tips for Successful Employee Onboardings: Streamlining Your Process", host and practice management expert Mara Shorr shares tips to have an organized, well-coordinated and well-executed employee onboarding process!To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured
As many aesthetic medical practices continue to struggle with the mass exodus plaguing companies around the world, the need for new staff members, and the pool of applicants deepens as well. You may find yourself sorting through what feels like countless resumes in hopes of finding your next dream employee.In almost every case, there are hidden clues throughout a resume that allow you to determine if a candidate is a great fit for your company or a terrible one. In this episode of Shorr Solutions: The Podcast, our award-winning practice management consultant, Mara Shorr, has put together common red flags you should watch out for to improve your method of selecting candidates.Tune in now to learn how to decipher who to “pass” on and who should make the cut!To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured
This episode of Shorr Solutions: The Podcast was originally recorded as a webinar with the Aesthetic Multispecialty Society (AMS), and is sponsored by Weave. However, we thought the content was so important we wanted to make sure YOU, our loyal podcast listeners, heard it as well! To listen to more powerful content just like this AND earn continuing education credits, check out the AMS On-Demand library and upcoming events on their website.Whether you are looking to elevate your practice's efficiency, enlarge your practice's team, or increase your practice's profit, we have developed a few top proven strategies to ignite your aesthetic practice's growth and launch it to its next level.In this episode of Shorr Solutions: The Podcast, "5 Proven Strategies to Grow Your Aesthetic Practice", award-winning practice management consultants and experts Jay Shorr and Mara Shorr join forces with esteemed plastic surgeon, Nik Rana, M.D., to address how to bring technology into your practice, to accomplish more with less, and increase your practice's bottom line.
This episode of Shorr Solutions: The Podcast was originally recorded for the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) 2021 annual meeting; however, we thought the content was so important that we wanted to make sure you, our loyal podcast listeners, heard it as well!Marketing is one of the most important investments you can make for your aesthetic medical practice. You may have the best talents, skills, equipment, staff, and even patient experience in the world, but if you don't know how to properly promote that, it's all in vain! No one will know you exist and choose to go to YOU for their procedure!In this episode of Shorr Solutions: The Podcast, “Top 10 Missed Marketing Opportunities in Your Aesthetic Practice”, award-winning practice management consultant and co-host, Mara Shorr, gives you effective tips and tricks to staying top of mind and strengthen your marketing results. These 10 super effective and easy-to-implement marketing strategies (that you're not taking advantage of) are game-changers for your practice!Tune in now to discover how you can start improving the awareness of your amazing brand, procedures, products, and specials!To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured
Practice administrators help with the big picture and goals of the practice. They are the medical director's or practice owner's right-hand person and are responsible for contributing to the business improvement plans of the practice, supervising administrative staff, overseeing the practice's financials, and maintaining legal compliance.The practice administrator's top priorities include helping the practice grow and increase profitability. But, not just ANY person or staff member can make an outstanding practice administrator. So what does it take?In this episode of Shorr Solutions: The Podcast, you'll learn from our consultants and practice management experts, Jay Shorr and Mara Shorr, the top most important traits and skills of a successful practice administrator. This includes being masters of numbers and financials, having great leadership skills, extensive industry knowledge, and an understanding of state-specific compliance laws and regulations- just to name a few!This is an episode you don't want to miss if you want to have a practice that grows strong in the right direction!To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured
The “Great Resignation” is a phenomenon occurring right now, where at an incredibly rapid rate, people are leaving and transitioning in and out of the workforce. This is due to many reasons with the main cause being the COVID-19 pandemic and all sorts of matters that have come from quarantining, federal and state laws surrounding vaccinations, and more.This is not happening in just one state, or even the United States, it's occurring on an international level, hence we wanted to bring you expert insight and address any of your questions.In this episode of Shorr Solutions: The Podcast, “Legal Talk: Employee Vaccinations & the Effects of the Great Resignation”, host Mara Shorr welcomes colleagues, good friends, and award-winning healthcare attorneys, Michael Byrd and Brad Adatto of the ByrdAdatto law firm, to discuss:the top legal questions practice owners are asking about employee vaccination policies (Can you require a new employee to be vaccinated? Can you state it in a job posting? Can you ask during an interview?),important HR policies and legal documents to have in place now,how to manage the repercussions of the Great Resignation (For example, who owns the patient when a provider leaves? Can before and after photos be left on a provider's private social media account when they leave?),and more!To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings
Pricing is the number one question aesthetic practices get, why not give out pricing in return for a LEAD? In this episode of Shorr Solutions: The Podcast, learn how price transparency for your services can not only be a primary driver to capturing and converting more patient leads, BUT unlocking access to industry trends that can help you make powerful business decisions for your aesthetic practice.Join our co-host and award-winning practice management expert, Mara Shorr, as she welcomes back Dr. Jonathan Kaplan, board-certified plastic surgeon and CEO/Founder of BuildMyHealth, to discuss the amazing benefits of price transparency, how you can weed out price shoppers and filter in serious patients, shifts in industry trends, the "not so new" Delta Variant's impact on people being interested in undergoing cosmetic procedures AND the story of how Dr. Kaplan made the decision to require all of his patients (new and existing) to be vaccinated. What type of feedback did Dr. Kaplan get back from his patients? How did he roll this out as an official policy? What was the outcome? Did it affect his revenue? Tune in to listen NOW!To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featuredConnect with Dr. Kaplan:BuildMyHealth Website: https://www.buildmybod.com/Pacific Heights Plastic Surgery Website: https://www.pacificheightsplasticsurgery.com/Email: jonathan@buildmybod.comInstagram: @realdrbae
Let's be honest: we now live in a world where we have to be “on” 24/7. Social media has taken over, staff drama prevails, patients expect a response instantly and work-life balance is a topic of daily conversation in most social circles and media outlets. This has led to a higher-than-ever level of early physician and staff burnout from a career you've trained so hard to achieve.In this episode, host Mara Shorr offers tips on how to avoid provider and employee burnout or, if you're on the tipping point (or have already tipped!), how to help claw your way back.
The COVID-19 pandemic gave room for a lot of management mistakes we can all learn from. These mistakes became valuable lessons that make us smarter and wiser practice owners and administrators for the future.In this episode of Shorr Solutions: The Podcast, "Important Management Lessons Learned from COVID", co-hosts Mara Shorr and Jay Shorr discuss how to successfully navigate a future crisis including, putting a "what if" strategy ahead of time, planning the steps that need to be taken if you CAN/CAN'T reopen after a sudden disaster, crafting a plan to navigate staff turnover (“The Great Resignation”) and protocols and processes you need to have in place today.To sign up for our Conversion Cascade online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)
In this episode, "5 Easy & Effective Engagement & Marketing Strategies", learn smart ways to attract new business with up-to-date technology, keep your schedules full and build loyalty with returning patients/clients!Brought to you by Weave and presented by our Shorr Solutions team and GoDaddy, you'll learn from our experts, Jay Shorr and Mara Shorr, and successful social media and online reputation management guru, Geoffrey Brown, how to leverage reviews and appointment requests as well as creative digital marketing strategies in order to attract new business.You'll also learn effective engagement and patient retention strategies such as automated scheduling, payments, texts, emails, reminders... all the things that will make your life EASIER.
In this episode of Shorr Solutions: The Podcast, co-hosts and award-winning practice management consultants Jay Shorr and Mara Shorr speak with Brad Adatto, co-founder and partner of ByrdAdatto healthcare law firm to lend you their expertise on the pros and cons of selling your medical practice and recap what happened inside the medical industry in Q1 of this year. Together, they touch on the different perspectives of the buyer vs. seller and discuss how a provider can sell their practice at the highest dollar value possible, what is an effective timeline to sell, and the top action steps a physician or medical provider should consider when selling their practice. Tune in now to learn more!Also, we are currently extending a 20% (yes, 20%) offer to our podcast listeners. Don't forget to enter code PODCAST at checkout! To sign up for our Conversion Cascade online course, click here.
In this episode, co-hosts Jay Shorr and Mara Shorr teach you tips and systems to boost your sales conversions by attracting patients to your practice using effective marketing and brand awareness strategies, converting leads into patient consults, converting patient consults into scheduled treatments and procedures, and ultimately how to keep patients coming back, time and time again!
In this episode, co-hosts Mara Shorr and Jay Shorr are joined by board-certified plastic surgeon Jonathan Kaplan, M.D., M.P.H., owner and medical director of Pacific Heights Plastic Surgery and founder of BuildMyBod. Together they discuss Dr. Kaplan's experience purchasing his now successful aesthetic medical practice and address why he chose to buy a practice that already existed instead of opening up one from scratch, what he would do differently if he bought a practice now, what happened to the existing employees of the practice once he bought it, and more! As a team of award-winning practice management consulting experts, we’re here to help you save time and save money so you can focus on what you LOVE to do: practice medicine! To learn more about how we can help your aesthetic practice decrease costs, increase revenue and increase efficiency, visit our website: https://shorrsolutions.com/ Connect with us: Instagram: https://www.instagram.com/shorrsolutions/ Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions/ Connect with Dr. Kaplan: Instagram: https://www.instagram.com/realdrbae/ Facebook: https://www.facebook.com/realdrbae LinkedIn: https://www.linkedin.com/in/buildmybod/ Email: jonathan@buildmybod.com BuildMyBod Website: https://www.buildmybod.com/ Pacific Heights Plastic Surgery Website: https://www.pacificheightsplasticsurgery.com/
No matter how long you’ve been in practice, or how much experience (or cash!) you bring to the table, going out on your own is never easy. From selecting a space to selecting your equipment, hiring your staff to figuring out how to provide benefits, the creation of your business plan is just the tip of the iceberg. Tune in as co-hosts Mara Shorr and Jay Shorr explain how to make the transition on your own as effortless as possible!
With so much "newness" comes a lot of questions and uncertainty. So what do medical leaders need to know about how the new administration plans on addressing COVID and the medical industry?In this episode of Shorr Solutions: The Podcast, "What's New? New Year, New President, New Vaccine, New Policies", co-hosts Mara Shorr and Jay Shorr speak with Bradford Adatto, Partner of ByrdAdatto Health Care Law Firm, to inform you of the new rules the administration has pledged to initiate. Tune in for updates on extremely relevant and significant information that will impact your medical practice moving forward!To learn more about ByrdAdatto:Website: https://www.byrdadatto.com/Email: badatto@byrdadatto.comFor more valuable legal information, be sure to check out the Legal 123s Podcast with Brad Adatto and his partner Michael Byrd!
In this episode, co-hosts Mara Shorr and Jay Shorr explain what it’s like working with Shorr Solutions. Tune in to learn about what services we provide, who our typical clients are, and how we work with practices remotely!Click here to listen to our company's origin story in our very first episode, "Founding Shorr Solutions"!
In this episode of Shorr Solutions: The Podcast, “A Cautionary Tale with ByrdAdatto”, co-hosts Jay Shorr and Mara Shorr are joined by Michael Byrd and Brad Adatto, partners of the ByrdAdatto health care law firm. Jay and Mara were able to share their own “dumpster fire” story (a poorly mismanaged situation that leads to a disaster) and something so profoundly important to what led to the start of our company: the passing of Jay’s late wife and the loss of their multi-million dollar practice which he was a partner and practice administrator for. Listen as they share valuable life lessons, business mistakes to avoid, and at the end of the episode, Michael and Brad discuss the 4 C’s of business planning: Cost, Compensation, Control, and Contingencies. Plus, legal mistakes to steer clear of in order to avoid future dumpster fires. For more information about ByrdAdatto:Website: https://www.byrdadatto.com/
Let’s face it: today’s baby boomers are working longer than ever, and they’re nothing like today’s millennial generation. With that, there are now more generations working together than ever before, and with that comes a difference of opinion on everything from best practices in sales and customer service to how to handle technology and new media in the workplace.Join co-hosts Mara Shorr and Jay Shorr in this episode of Shorr Solutions: The Podcast, “Bridging the Age Gap: Working with Millennials and Baby Boomers in the Same Bussiness”, to hear from two separate generations how to make the best of the melting pot and turn it into gold!
In business and in life, “bleep” happens. Michael and Brad are joined by the dynamic duo, Jay and Mara Shorr of Shorr Solutions as they share their story of mixing business with family and how this affected the way they help their clients. In the second part of the episode, Michael and Brad discuss the 4 C’s of business planning: Cost, Compensation, Control and Contingencies.To learn more about Shorr Solutions Visit https://shorrsolutions.com/ Visit our website www.byrdadatto.com to learn more and to subscribe to the ByrdAdatto newsletter. Follow us on social media to stay up-to-date on the ByrdAdatto family. Finally, subscribe to our YouTube channel for short videos on breaking developments and interesting business and health care compliance topics.Facebook: https://www.facebook.com/ByrdAdatto/Twitter: https://twitter.com/ByrdAdattoInstagram: https://www.instagram.com/byrdadattolaw/LinkedIn: https://www.linkedin.com/company/byrdadattoYouTube: https://www.youtube.com/channel/UC6VSOw0W5lrrj4iIl1HxTbg
You may ask yourself why you need to worry about a valuation of your aesthetic practice. But the truth is, EVERY practice owner will need a valuation of their practice at some point in their career. Whether you've just wrapped up your residency or fellowship and are looking to buy a practice from another provider, are merging your practice with another practitioner, or are selling your practice to another provider (at the time of your retirement or due to another cause), its essential you are knowledgeable about how to assess the value of your aesthetic practice.In this episode of Shorr Solutions: The Podcast, "How Much is My Practice Worth", co-hosts Mara Shorr and Jay Shorr review how to determine the true value of your aesthetic practice, how to get the proper assistance for an effective valuation, and when the right time to get started on a valuation of your aesthetic practice truly is. Tune in now to learn more!
In this episode, co-hosts Mara Shorr and Jay Shorr dive into how to attract more millennial patients to your aesthetic practice and how to relate to them through effective marketing. Tune in now to learn more about creating marketing content, repurposing content on multiple channels, and leveraging social media...all while adhering to HIPPA.
With the end of the year approaching, you may have a lot of things stacking up on your plate like navigating the holidays in your practice, attending family dinners and parties, prepping for tax season, and more.What shouldn't be on that list, though, is wondering how you're going to earn more revenue and increase your number of patient appointments.In this episode, host Mara Shorr teams up with Kelly Smith, the founder and CFO of Projected Growth Consulting, to provide insight into how you can increase your medical spa sales in any economy.Tune in to get our proven method to earn sales from existing patients now, fill appointment schedules, and create an influx of revenue through the end of the year and into 2021!
In this episode, host Mara Shorr dives into how to handle conflict amongst your team, how to further improve your leadership skills, and what you as a leader could be doing wrong that could be costing you quality team members in your aesthetic practice. Listen now to learn more!
In this episode, host Mara Shorr describes what your patient care coordinator may be doing wrong that is costing you revenue, how to fix these mistakes, and how to improve their communication and sales skills! Listen now to learn more!
In this episode, co-hosts Jay Shorr and Mara Shorr share immediate processes for improving revenue momentum in Q4 2020 and foundations for running your practice efficiently in Q1 2021 (and beyond). Tune in to learn how to fine-tune the art of closing MORE LEADS (even in today's new landscape)!
In this episode of Shorr Solutions: The Podcast, “How to Prevent Employee Theft”, host Mara Shorr is once again joined by none other than her business partner - and father - Jay Shorr. Tune in as they discuss the warning signs of theft and what to do when you've caught a staff member stealing, as well as how to stop theft in its tracks and prevent it from happening in the first place. Tune in now to learn more!
In this mini-episode, host Mara Shorr discusses the role of a celebrity spokesperson in aesthetic companies by examining Xeomin’s recent partnership with Gwyneth Paltrow and evaluating how you should adjust marketing in your practice. Tune in now to learn more!
It may seem as though there is only one word to perfectly describe the difficult times we are in and that is ‘unprecedented.’ We found ourselves seeing the word over and over again and even using it in most of our emails, website updates, social media posts, blog posts, etc. But we are over it, and chances are, your patients are too! Tune in now as host Mara Shorr lists nine creative alternatives you can use in your marketing copy!
Greg Lewen, M.D., a double board-certified oculofacial plastic surgeon in Aventura, FL, joins host Mara Shorr to chat about evaluating your patient's needs from a psychosocial standpoint, the tactics behind a strong sales strategy, and what personal habits he swears by daily to make him the best surgeon and provider possible. PLUS, tune in to learn why he chose to go into such a niche specialty!
Jonathan Grant, M.D., joins host Mara Shorr to talk about how he's grown his aging face population, trends he's seen through COVID, and that time a patient bargained with him using... salmon. Listen and learn to find out about dealing with negotiators... and whether or not he took the barter.
We are bringing our very first episode back from the archives!! Tune in once more as host Mara Shorr interviews none other than her business partner - and father! - Jay Shorr to cover the very beginning of how they founded Shorr Solutions and how they grew it from a side hustle to a national, award-winning practice management company. PLUS the two discuss what it's like working together with family.
Growing up on a farm, Dr. Carl Thornfeldt learned early on how the healing power of vitamins proved vital. Listen as he talks with host Mara Shorr about how that translated to his work launching the Epionce skin care line, why he still treats patients in his clinic five days a week now... and how his love of science led him to read the entire encyclopedia (not comic books!) when he was young. Finally, this is one of our more scientific episodes. Dr. Carl dives DEEP into the science behind why and how he created the Epionce line. If you geek out over words like "stratum corneum" and "microbes"... and love hearing about clinical studies... this episode is for you! In other words, he's sharing his brilliance with the world every day.
In this episode of Shorr Solutions: The Podcast, host Mara Shorr welcomes special guest, Josh DeBlasio! As the Executive Vice President of ClarityRx, Josh discusses why you should sell skincare in your practice, the importance of tailoring a specific regimen to each individual, and putting the focus on meeting your patients’ expectations!
In this episode, host Mara Shorr chats with Sam Peek! As the founder and CEO of Incredible Marketing, he dives into how you can generate quality leads through an online chat, autoresponders, and a monthly membership program. ALSO, tune in to learn all about what goes into a successful marketing campaign!
In this episode, host Mara Shorr has an open discussion with Anjail Mitchell. As a customer success manager for a major medical education event company, Anjail talks about how lack of representation, proper education on treating skin of color, and inclusive marketing all play a role in patient perspective, and may collectively act as a barrier to entry.
In this episode, host Mara Shorr is joined by Alexa Costa, NP and Alexandra Rogers, NP. As the co-founders of LexRx, they talk about what it’s like having an injectable only practice, how they have increased their skincare sales by 86%, and how proper branding can make or break your practice.
Join your host, Mara Shorr as she speaks with Alex Eshaghian, M.D., Ph.D., the founder of A E Skin. Learn more about his most effective marketing initiatives, and how he worked to brand his celebratory-driven cosmetic medical practice while still being the sole provider. Tune in now!
Join your host Mara Shorr as she chats with Erica Paolicelli, partner of Three Brothers Wineries and Estates and host of the TenaciousWe podcast. Learn about growing your business while working with a business partner, when to grow your team... and when it's time to pivot.
In this episode of Shorr Solutions: The Podcast, host Mara Shorr has an honest, open discussion with board-certified vascular surgeon and coach Dr. Brittny Howell. Always an open advocate for change, the two discuss what it's like to be a black female surgeon in our medical space, the lack of representation of BIPOC, how she’s had those conversations with her children… and the next steps for change.
In this episode, host Mara Shorr is joined by Paula Di Marco Young, CEO of VSPOT Medi Spa Philadelphia and host of her very own podcast: It’s a Young Thing. They discuss the importance of normalizing discussions of feminine health, effective marketing strategies for women’s health, and always making time for your passions - stay at home order or not.
In this candid episode, Jérômine Pantanacce, practice administrator for Michael Persky, M.D., joins Mara Shorr to discuss the difficult decisions administrators must make in reopening a surgical practice. From differing thoughts on PPE and safety to the importance of a united form to your team, get an insider's view into the tough decisions.
In this episode, host Mara Shorr is joined by Chad Erickson, Vice President of Strategy for Advice Media. They talk about running your business by the numbers, lead generation, and your go-to digital marketing tips post-COVID-19.
Using the power of positivity, host Mara Shorr chats with Rich Castellano, M.D., medical director of ImageLift, and founder of Practice Profitability MD. Learn how he went from the brink of bankruptcy to a $4.5M practice and has not just survived, but THRIVED during COVID-19.
Meet Mara Shorr, host of the brand new “Shorr Solutions: The Podcast” and founder of Shorr Solutions, one of the cosmetic and aesthetic medical industry's leading practice management consulting companies. Learn what you can expect, what makes this show different, and what you’ll come to love about in upcoming episodes.
In today’s episode my dear friend Mara Shorr joins us and honestly just drops bombs for 50 minutes. This woman is so smart and energetic; it was genuinely a pleasure and so inspirational. Mara is a partner and Vice President of marketing and business development for Shorr Solutions, bringing more than a decade of marketing and communications experience to Shorr Solutions’ clients. Focusing on both internal and client strategies in traditional and new media. Mara is a public speaker, in addition, she serves as an Editorial Board Member for Dermascope magazine, and was a consecutive winner of the 2017 & 2018 Aesthetic Everything award in the Top Executive category, a nominee for the Orlando Business Journal’s 2013 “40 Under 40″.
Nurse Paula Young talks with Jay Shorr and Mara Shorr of ShorrSolutions.com about Baby Boomers, Gen X and Millennial patients. Having owned a medical practice themselves, Jay and Mara are now professional consultants for aesthetic professionals, sharing their experiences and give some much needed advice. Whether you are a prospective patient or the aesthetic provider that is treating them you need to listen to this episode! http://youngmedicalspa.com