The Business Beyond Performance Podcast

Joe Kenn has years of experience as a strength and conditioning coach, and a year and a half or so ago, he made a leap in his career. Listen in to hear about Joe’s new role and how it’s been going for him, what he had to think about when making such a significant change, and his thoughts on adding to and editing his own material. Topics Discussed in Today’s Episode: How Joe’s new job has been going Whether Joe feeds off the energy of a weight room What Joe had to think about when making the jump to Dynamic Certificate program for the tier system Joe’s contract What Joe thinks about second and subsequent editions and add-ons Explaining other systems and other programs Who coaches Joe Joe’s best investment for under $1000 How Joe finds balance How to find Joe online Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Joe Kenn Joe on Instagram Big House Power

Cal Dietz is known for being the creator of the RPR. He’s authored material and built a brand and a business, and in today’s episode, you’ll learn more about how he did that and what he thinks a coach would need to learn to follow a similar path. Listen in to the episode to hear what Cal has to say about the catalyst for building his business and brand, what his long-term vision is, and how he makes his system accessible. Topics Discussed in Today’s Episode: How Cal got into hockey and how he built on that How many administrations Cal has had The catalyst for building a brand and business When Cal decided to monetize Cal’s long-term vision Where Cal came up with his concept and how he came up with the structure How Cal can take the system and make it accessible When Cal’s company started to take off The next thing for Cal Cal’s thought process for taking tacit knowledge and putting it into a machine How young coaches could go about taking the same path Cal did How Cal sharpens his sword When Cal started to go more into sports psychology and soft skills Whether young coaches need to be learning more soft skills and leadership skills How Cal manages his personal time and maintains a balance Who coaches Cal Cal’s best investment for less than $500 How to find Cal Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Cal Dietz Cal on Instagram Cal on YouTube XL Athlete

Jake Boly has moved from working for others in the fitness to field to owning his own gym. In today’s interview, Jake talks about entrepreneurship and why he pursued it. Listen to the episode to hear what Jake thinks about educating yourself as you build a business, how to advise someone who is where he was five years ago, and how to manage and layer different income streams. Topics Discussed in Today’s Episode: Who Jake is and what he does Jake’s reverse-engineering strategy The inflection point that let Jake know he wanted to be an entrepreneur How Jake layered his education into his plan What advice Jake would give to someone who was where he was 5 years ago How Jake layers his different income streams Jake’s non-negotiables Who coaches Jake, and why that is What Jake’s wife does The benefits of learning better ways to cope and communicate The best thing Jake has ever purchased for less than $1000 How Jake finds balance How Jake defines balance Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Jake Boly Jake on YouTube

What does it take to succeed in the field of mental performance coaching? In today’s episode, you’ll hear from Dr. Brandon Orr, who has a coaching background and a psychology Ph.D. Listen in to hear what Dr. Orr has to say about how he ended up working in this space, how he’s applied the lessons that he learned as a coach, and what a mental performance coach needs to do in order to achieve success. Topics Discussed in Today’s Episode: How Brandon ended up in this space What Brandon is doing now What Brandon has been able to build on Whether Brandon has been able to apply the lessons of a defensive coach Brandon’s main tenants How Brandon applies his ideas to entrepreneurship and side hustles Brandon’s realizations about himself What Brandon decided to do after he got his PhD What a mental performance coach needs to do to be successful Who coaches Brandon The best thing Brandon has ever purchased between $500 and $1000 How Brandon manages his personal time and keeps balance Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Dr. Brandon Orr

Natalie has a background in personal training and fitness. Her current role is as the VP of marketing at Perspective Fitwear Inc, a company that makes women’s athletic wear. Her knowledge of the fitness world is useful in her position and continues to increase. Listen in to today’s episode to learn about how Natalie developed and grew her business instincts, why investing in yourself matters, and managing the things that you bring into your business. Topics Discussed in Today’s Episode: Natalie’s background and current role How Natalie developed her business sense Ways to be successful Whether Natalie was looking for multiple streams of income The idea of revenue history or salary history Investing in yourself to invest in your business How to manage something you bring to a business Whether Natalie has been able to reach the scalability she wanted When to lead and when to be led Who Natalie gets coached by Natalie’s best investment between $500-1000 How Natalie thinks about balance Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Natalie Schneck Perspective Fitwear

What can you learn from expanding your perspective and seeing things from other people’s points of view? Today’s guest can tell you about the value of having a devil’s advocate. Listen to today’s episode to hear from Moe Butler from the University of Connecticut where she’s an Associate Head Sports Performance Coach/Director of Olympic Sports. Listen in to hear what she has to say about what she’s learned over the years, what she does as an escape, and what she’s teaching her interns about earning a decent living and planning for retirement. Topics Discussed in Today’s Episode: Building a weight lift What’s next for Moe Most important thing Moe has learned Whether Moe did leadership 360 What Moe would like to work on for herself How Moe deals with burnout What Moe does as an escape Learning to weld What Moe would do for the perfect side hustle What Moe is teaching young interns Finding a balance for a shared effort How Moe manages personal time The most beneficial investment Moe has had under $1000 Who coaches Moe Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Moe Butler Moe on Instagram

Today’s guest has written a book about being a young coach on the way to professionalism. Listen in to hear from Jesse Wright, author of The Intent Is To Grow - A Young Coach is Guided Along the Path to Becoming a True Professional. In today’s interview, you’ll hear Jesse’s thoughts on how to balance different types of coaching, how to distill a unified message from multiple voices, and what his goal was when writing his book. Topics Discussed in Today’s Episode: Jesse’s background How to balance strength coaching and sport coaching Distilling a single, aligned message out of multiple voices Reflecting on what you learned How to fix off-track messaging The goal of Jesse’s book How people can act on what Jesse wrote Jesse’s definition of balance How Jesse finds balance Jesse’s best investment Who Jesse considers a coach Advice Jesse would give to young strength coaches Where to buy Jesse’s book Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Jesse Wright The Intent is to Grow

Duval Kirkaldy was on his way to a career in sports before an injury waylaid him. In today’s interview, he discusses how he ended up learning about massage and how he ended up becoming a coach. He also discusses how the conditions over the past year and a half or so have given him the opportunity to think through things and what he’s doing now to build a plan for the future. Listen to the episode to hear what Duval has to say about what he’s doing now, what kind of mental performance coach he wants to be, and how he uses and plans to use multiple licenses. Topics Discussed in Today’s Episode: What Duval is doing now What Duval is trying to build or create right now What kind of mental performance coach Duval wants to be How Duval got into massage How Duval uses dual licensing and what he plans to do with triple licensing What Duval has done to make money besides massage therapy Who coaches Duval How Duval meditates The best thing Duval has bought for $500 or less What Duval is reading right now Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Duval Kirkaldy

What’s it like to work in the private business fitness space under the circumstances over the most recent months? In today’s episode, you’ll hear from Nick Cerra, a strength and conditioning coach for Combine Training. Listen to the discussion to learn about what it’s been like to work in private fitness during the COVID-era, what it was like to train clients when Nick could train them in person, and what’s changed in Nick’s business mindset over the past 6 months. Topics Discussed in Today’s Episode: Nick’s background How working in private fitness in the COVID-era has been for Nick What clients are paying for and getting from Nick’s service What Nick did when he couldn’t train clients in person How Nick got his business mindset How the last 6 months has changed Nick’s business mindset What Nick’s biggest takeaway was to being in the top role Nick’s long-term plan Nick’s plans for the future How Nick handles the money side What helps Nick sharpen his sword Nick’s work/life balance Best investment Nick spend $500 or less on Appreciating where you are in the coaching field Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Nick Cerra Combine Training Nick on Instagram

What’s it like to train athletes at the Olympic and Paralympic levels? Today’s guest is Dr. Carwyn Sharp, a Senior Sports Physiologist and Performance Analyst for the United States Olympic and Paralympic Committee. He has the good fortune to work with athletes one-on-one. Listen to today’s conversation to hear what Carwyn has to say about what it’s like for Carwyn to work in his role, how he found his ROI, and what he thinks about social media and about its use as a marketing tool. Topics Discussed in Today’s Episode: Where Carwyn has been prior to reaching his current position What it’s like for Carwyn to work with the Paralympics The importance of motivation How Carwyn has found his ROI Domain names Carwyn has considered and discarded Whether or not Carwyn is using the subscription model Carwyn’s thoughts on social media as a marketing tool Carwyn’s social media presence Doing something just because you enjoy it, not for the money How Carwyn finds a balance between personal and business Knowing your strengths and weaknesses and what to spend time on What’s the best thing that Carwyn has ever spend $500 on How Carwyn sharpens his sword Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Dr. Carwyn Sharp

What are performance optimization products? How do they work? And how do you get started in the business in the first place? Today’s guest Jeff Byers is the CEO of Amp Human, and he has a lot to say about human performance, why it’s important to be more than a product, and what kind of process Jeff followed to get to where he’s at today. Topics Discussed in Today’s Episode: Jeff’s role as CEO of Amp Human How Jeff got to be where he is How Amp Human products work The stack in terms of nutrition, monitoring, and tools The process that led Jeff to decide what he wanted to do Bringing technology to the business side of sport How you bet on yourself Defining balance The best thing Jeff has bought for $500-$1000 Who Jeff considers a coach Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Jeff Byers Amp Human

Nikola Mrvaljevic is the CEO of Strive, which happens to be a sponsor of this show. But he also has an interesting story and the perspective of a first-generation immigrant who became the CEO of a company. Listen to the episode to hear about how Nick worked toward his goal, how he knew that the company was ready for the next step, and how he handled the people aspect of his business. Topics Discussed in Today’s Episode: What Strive is What Nikola does How Nikola became a CEO How Nikola worked backward from his goal How to make a map toward a future company like Strive Advice that Nikola would pass on How Nikola got people to follow him Generating capital How Nikola knew his company was ready for the next step of venture capitalism How Nikola made sure his systems and processes were ready for the future Knowing when you do and don’t have to grind How Nikola has evolved the people in Strive as it’s grown Experiences of both saving money or needing to spend it Who Nikola considers a coach for himself Nikola’s best purchase between $500 and $1000 How Nikola defines and finds balance Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Strive Nikola Mrvaljevic

Christy Senay wanted to bring her coaching to a wider audience, so now she’s doing that – largely thanks to her presence on the internet, and specifically Instagram. In today’s episode, you’ll learn about how Christy is coaching with her content. She discusses monetizing her social media, what her normal training days look like, and building connections and a community on social media. Topics Discussed in Today’s Episode: What Christy is training for How Christy monetized her social media following Putting out content to reach a wider audience What a normal training day looks like for Christy How Christy is embracing delegation How much time it takes Christy to do her thing Community and connection Branding issues How much of what Christy is doing financially is going back into the business How much Christy is looking at metrics and data Whether being in social media can cause someone to lose their passion for what they’re doing Coming to terms with making more money The best thing Christy has ever bought between $500 and $1000 Who Christy considers her coach How Christy defines balance How she finds her own balance Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Strive Christy Senay Christy Senay on Instagram

How do you build resilience and enhance your ability to deal with stress? And are those some of the skills that translate as you move to different jobs and areas of the industry? Listen to today’s episode to hear from Dr. Adam Feit, Precision Nutrition’s head strength and sport psychology coach. You’ll hear what he has to say about the changes in compensation in sports, how to figure out a side hustle to get you through as you work your way into the profession, and how you can transfer your skills to the private sector. Topics Discussed in Today’s Episode: Navigating the type of field you’re in Adam’s take on compensation now as opposed to years past What young coaches can do to find themselves a good spot Taking training into the rest of your life How to help people figure out a side hustle before they get into the profession Building resilience The importance of progression Resources that can help people transfer their skills in the health and fitness world Steps Adam took to be successful when jumping into the private sector How Adam finds balance Adam’s best investment under $1000 Who Adam considers a coach for him Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Strive Dr. Adam Felt Adam on Instagram Adam on Twitter AEFeit@gmail.com

Joe Lego isn’t related to the toy company by the same name, but he does have experience building people up as a strength coach. With a wealth of experience in coaching and now a podcast of his own, Joe Lego appears on today’s episode to talk about his history, his current role, and how he handles the business. Listen to the episode to hear what Joe has to say about how he prepared for the business side of his current venture, how he values his network and the appreciation of the people he’s worked with, and how he got to where he is today. Topics Discussed in Today’s Episode: Joe’s history as a strength coach and how he started the Strength Coach Experience How Joe prepared for the business side of what he’s doing How Joe is doing with the business side today How Joe recommends people go about expanding their knowledge How much Joe values appreciation from kids he used to work with Teaching life using a weight room How Joe got to where he’s at now Reaching out to people you want to learn from or connect with How Joe manages his personal time Best thing Joe has purchased between $500 and $1000 Who Joe considers a coach for himself Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Strive Joe Lego Joe on Instagram Strengthcoachexperience@gmail.com

Marketing and branding are an important part of getting a product out to the people who need it. It doesn’t matter how good your product is, you need to find an effective way to make sure that people hear about it. Today’s guest has a lot to say about the necessity of marketing and promoting your product. Listen in to hear from Vince Andrich, Chief Brand Officer for Jym Supplement Science. In today’s episode, he discusses some of the jobs he’s had, what he thinks people should know as they’re starting out, and the need for marketing and promotion. Topics Discussed in Today’s Episode: Vince’s career trajectory The flavor system Whether Vince owns his recipes What you should know when you’re starting out The difference between people like Steppani and brands who are more “all-flash no cash” MuscleTech’s story Vince’s thoughts on finding unwanted ingredients in supplements Whether Vince sees a lot of new products coming to market Whether the nature of the market is cyclical The need to market and promote your product The importance of having a true story behind your product How Vince manages his personal time and keeps a balance The best investment Vince spend $500 or less on Who Vince looks to as a coach The book Vince has re-read the most Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Strive Vince Andrich

How should you make the decision to make the move from fitness to business? Which of your coaching skills will help you in your new role? Today’s interview is with Pat Dixon, who was the head strength and conditioning coach for men’s and women’s basketball at St. John’s University and the Assistant Athletics Director at Loyola Maryland University and is now the head of applied sports science at Amp Human. Listen to the episode to hear what Pat has to say about his core tenants, his transition to the private sector, and what he would say if he could go back and talk to his younger self. Topics Discussed in Today’s Episode: Pat’s core tenants Pat’s transition to the private sector Tools that can create more financial functionality How young professionals can set themselves apart What Pat would tell himself if he could go back and talk to himself in his first coaching role How Pat made the decision to move into the business world Not throwing time at problems How Pat has used his skills outside of his specialties When Pat knows to step outside of his bubble The sign of a great strength coach How Pat has taken his experience working with 18–22-year-olds to working with older adults on a business level How Pat finds balance The best investment Pat ever made for less than $500 Who Pat’s mentors are Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Strive Pat Dixon Amp Human

What’s it like to fit into the entrepreneur coaching niche? Jim Crowell has thoughts. Jim is a coach who had a business background to begin with, then moved to fitness and is now working as an investor. He’s the former CEO of OPEX fitness and currently advises and runs an investing arm of his company. Listen to today’s interview to hear what Jim has to say about leveraging relationships into new businesses, services marketing and blueprinting, and how influencers affect the coaching landscape. Topics Discussed in Today’s Episode: Jim’s background and how he got to where he is now Bringing coaches into OPEX from around the world What Jim recommends to people who are building relationships to leverage those into other businesses How Jim knew that his niche was in being an entrepreneur coach How Jim makes sure his lenses don’t get foggy How Jim grew success with his CrossFit gyms Services marketing and service blueprinting Building trust Coaches and influencers Creating a business model that offers a return on investment How Walmart became dominant What balance means to Jim, both personally and professionally Jim’s best investment for under $500 How Jim betters himself Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Strive Jim Crowell

How do you decide to move from coaching to another path? And once you make that decision, how do you forge that path? Today’s guest is Josh Bonhotal, who was formerly an assistant strength and conditioning coach for the Bulls and a Director of men’s basketball sports performance for Purdue University, and who is now on the founding team and a vice president of Future. Listen to today’s episode to hear about Josh’s time with the Bulls, why and how Josh decided to change his path, and what his next big thing will be. Topics Discussed in Today’s Episode: Josh’s backstory When Josh decided to stop coaching in favor of something else How to do goal setting and adjust when things change How Josh reevaluated his path What advice Josh got from mentors and what he did with it The influential people during Josh’s time at Chicago What young coaches need to do to get through something uncomfortable Defining your why The next big thing Josh wants to work on after Future Who Josh’s coach is How Josh manages his time Josh’s best investment Book recommendations Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Strive Josh Bonhotal

Mike Basgier was a strength and conditioning coach for about 20 years. But then he made a transition completely away from coaching and the industry as a whole. In today’s episode, you’ll hear from Mike as he discusses leaving his former life as a strength coach and how he ended up in the line of work he’s in today, as well as how he learned the skills he needed to make it in his new world. Listen to the podcast to hear what Mike is doing now, who helped him make his decisions, and what he leveraged from his time coaching that allowed him to be successful elsewhere. Topics Discussed in Today’s Episode: How Mike’s last name is pronounced What Mike does now How Mike made the jump from strength and conditioning to what he does now Who helped Mike shape his decisions The hardest part about transitioning out of coaching Mike’s two-year plan for transitioning out What Mike leveraged from coaching that allowed him to be successful What got Mike over the hump How working hours affect your health What Mike was doing as a side hustle while he was a strength coach Whether Mike enjoyed teaching What Mike’s real estate venture was like How Mike learned about the financial side of business The steps to find the right property manager Property hacks The worst pieces of advice Mike’s heard How Mike manages his personal time Best investment for $500 or less Who coaches Mike and why Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Mike Basgier

How do you train your brain, and how does that kind of training compare to training your body? Today’s guest is Andy Riise, a mental performance coach and US Army veteran who discusses training body, team, and craft and how training your brain factors into that. He aims to help people learn to be their best whether they’re on a battlefield, a ball field, or a board room. Listen to today’s interview to hear Andy discuss his basic ideology, his ideas about self-awareness and confidence, and how to be prepared for failure. Topics Discussed in Today’s Episode: Andy’s background and current role Andy’s basic ideology and how he uses it Skills from an entrepreneur standpoint When Andy became self-aware and how he used that Andy’s take on confidence as a word How Andy uses his skills across all the different aspects of his life Ways to be prepared for failure How Andy prepared for consulting and made sure he was successful How Andy defines himself What Andy sees as the future of his profession How Andy manages and balances his personal time The most impactful thing Andy has purchased for $500 or less Who coaches Andy Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Andy Riise Andy on Instagram Andy on Twitter

How do you keep success going? Well, first of all, you need to know what it means. Before you can be judged, you need to know what you’ll be judged on. That’s part of what today’s guest will be discussing. Dr. Fergus Connolly is a performance coach who is also an author and thought leader. Listen in to today’s episode as he explains his background, talks about who he learned from, and shares why he decided to write a book in the first place. Topics Discussed in Today’s Episode: Dr. Connolly’s background The sports that Dr. Connolly has been involved in Who Dr. Connolly learned from first on his sports science journey Suggestions for making connections The importance of being present How Dr. Connolly decided to write a book How to sustain success Defining success Building a relationship with the coach The most important soft skills The skills that help disseminate and distill viable information Recognizing snake oil Separating what you do from who you are Successful sustainability Introducing an idea to a supervisor or higher-up Finding balance and what it means to have balance Dr. Connolly’s best investment for under $500 Who coaches Dr. Connolly Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Dr. Fergus Connolly

How do you make the move from academia to a nutrition supplement company? Today’s guest shares his story. Today’s episode features an interview with Dr. Tim Scheett, a professor who now works for JYM Supplement Science. Listen in to hear what Tim has to say about why he’s working for JYM, what needs to be done to create a supplement product, and how Tim has used old skills and gained new ones as he transitioned from academia to nutrition sales. Topics Discussed in Today’s Episode: What Tim is doing right now with his company Why Tim chose to work for JYM Supplement Company The pea protein product The steps a person needs to take to create their own product How to manage a product type vs. the science and quality of the product The skills Tim has learned in going from academia to his current role JYM’s demographic Marketing on social media The future of supplements What advice Tim would give customers How a new company would get product research done How Tim handles work/life balance The best thing that Tim spent less than $500 on Tim’s mentors Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Dr. Tim Scheett JYM Supplement Science

Financial health is just as important as any other type of health, and today’s guest has information that can help more people reach financial health. Listen in to hear from Jake Cox, who has a background in coaching but has a lot to say about saving, investing, IRAS, and other details of accumulating wealth. Listen in to hear about how Roth IRAs work, what health savings accounts are, and when to let a mentor go. Topics Discussed in Today’s Episode: Jake’s background as a coach and beyond Jake’s family Jake’s current goals Consistency in investing What Roth IRAs are and how they work Health savings accounts Preferred steps of performance Finding mentors Knowing when to let a mentor go What you put in place before you buy that first property Spending money to effectively balance the job and the family How the tax code creates opportunities Interacting with other people Who coaches Jake Best investment under $500 How Jake balances his home and family life Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Email Jake at: JacobJCox@gmail.com

What is a cognitive performance specialist? What do they do, and how does one translate their expertise into a business? Today, you’re going to hear from Dr. Meaghan Sullivan, a cognitive performance specialist who holds a Ph.D. in Educational Psychology with a specialization in Sport Psychology. Listen in to hear what Meaghan shares about values-based coaching, how she’s pursuing growth, and how she invests in her business. Topics Discussed in Today’s Episode: Meaghan’s background and what she does What sports Meaghan did in college Values-based coaching How the people Meaghan works with balance their spouses and family life with their intensity of commitment Drills Meaghan recommends Increasing self-awareness How Meaghan pursues growth Finding Meaghan on Instagram People Meaghan wants to work with How Meaghan takes care of her own mental health How Meaghan uses her degree to work on her entrepreneurship How Meghan uses her expertise to become an expert in a new thing What Meaghan recommends from a mental and cognitive standpoint Meaghan’s finances Meghan’s retirement plans Meaghan’s goal as far as real estate The worst advice Meaghan has heard Checking in with yourself after an event How Meaghan balances her time Meaghan’s best investment for under $500 How Meghan stays current with her field How Meaghan thinks about mentors How being a saver helps Meaghan Advice for people who want to get into the mental performance field How Meaghan journals A book that Meaghan recommends Resources:

How do you balance having a successful business with the rest of your life – family, friends, and time for yourself? And when you are focusing on your business, how do you make sure that you’re adding value for your clients? Today’s guest has a lot of good ideas. Listen in to hear what Stan Efferding, an IFBB Professional bodybuilder and World Record Holding Powerlifter has to say about his book, the Vertical Diet he created, and running his business. In today’s episode, you’ll hear about how Stan created his system, why compliance matters so much, and how to achieve balance while running a successful business. Topics Discussed in Today’s Episode: How things have been going during the pandemic Whether Stan knew how his system would work when he started Whether Stan created copy and past notes for clients as he was building the book When Stan realized that the information that he was giving out was a business Building relationships in training How Stan has created a system that will create money as he goes Bad advice that Stan got Resources for people who want to create their own businesses Compliance with nutrition recommendations Major medical markers How to work around people not trusting advice from someone who’s not an MD How Stan balances his business and the rest of his life What “big rocks” means The best investment for Stan that was under $1000 Who Stan goes to for advice Rebounds and sustainable eating The main people Stan would want to put on the show Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com Stan Efferding Stan on Instagram Stan on Facebook

Today’s episode of The Business Beyond Performance Podcast is Episode 0, the one that will let you know what the podcast is all about and what to expect in the coming episodes. You’ll meet your hosts, Joe and Matt, and learn what their goals are for the episode. Listen in to learn about why your hosts are doing this podcast, what they mean by performance, and what kinds of guests will be appearing in their episodes. Topics Discussed in Today’s Episode: Introduction of the co-hosts The goal of episode 0 Why the hosts are doing this podcast Matt’s side hustle Not being defined by strength coaching Definition of performance The cross-section of guests who will appear on the show Transferable skills The meaning of financial freedom How Matt wants to give back How Joe wants to give back Which guests are coming up in future episodes Resources: Business Beyond Performance on Instagram Email Business Beyond Performance at: tbbppodcast@gmail.com