In the Tweakdigital podcast, we discuss all things email marketing but with the specific focus of helping you to grow your e-commerce store using it. Email marketing remains a bit of a 'black art' for many store owners and as it blends technical and marketing know-how, can be confusing and difficult…
Today on the podcast I tried something different after being approach by a junior developer, Josh Brearly, who is currently working his way through his training with Code Nation. In this episode, Josh and I discuss the state of the tech market and what took him out of recruitment and into a development role. Josh… Read More »Josh Brearley of Code Nation
In this episode I chat with the Business Director of The Social Chain, Ben Harris. Ben had a load of experience for a bigger media company but joined The Social Chain with a view of taking a more hands-on role and as Social Chain have exploded this has really paid dividends for him. In case… Read More »Ben Harris of Social Chain
Justin Gilchrist and I first became acquainted when I approached him after discovering his work online. Justin has been well-known in the world of buying and selling digital assets, specifically websites for many years and I was delighted to learn that he lived just a few miles away from me. I didn’t end up purchasing… Read More »Justin Gilchrist of Wellbox
Dr. Abiodun Yusuf is a founding member of Qalhatta Technology, who specialist in data analysis and are based here in Manchester. Abiodun, took a non-standard route into a career (and subsequently business ownership) in technology that you don’t see every day. After studying a Master’s that had him take a module on intelligent systems Abiodun… Read More »Dr. Abiodun Yusuf of Qalhata Technology
Since starting the podcast, I’ve been pleasantly surprised by the number of permanent developers who’ve contacted me and shown an interest in getting into contracting themselves. Contracting has suited me incredibly well for a wide variety of reasons…not simply because of the juicy day rates. In this episode, I spent a bit of time chatting… Read More »Lee Mason of Masetech
Money Supermarket are one of the UK’s leading technology businesses and continue to go from strength-to-strength. I’ve been keen to record with them as they are a major entity within the Manchester technology community, having moved their head office here from Chester a few years ago. In this episode I speak with their Technology Director,… Read More »Rob Bowley of Money Supermarket
In this episode, Chris and I chat about his background in technology and music entrepreneurship, with specific attention paid to his current project, Hyperlaunch. Chris explains about the extent to which he feels the music and technology industries overlap and goes into some detail about the colossal amount of data the music industry is now… Read More »Chris Garret of Hyperlaunch
Chris Thacker left Money Supermarket to become CTO of Mojo Mortgages, a new business setup to disrupt the mortgage market. Chris chats about his reasons for taking the role and how his life has changed shifting gears into a more-senior position at a smaller organisation. We chat about his predictions for the future regarding the… Read More »Chris Thacker of Mojo Mortgages
I first worked with Wez on a project back in 2016 before our paths crossed again during my time at Booking.com. Since we left Booking.com, Wez and I worked together briefly again at Co-op before he and Bayo joined forces to work on Peer Pioneers, a technology company focused on mentoring. In this episode, we… Read More »Wez Pyke & Bayo Jide of Peer Pioneers
Naomi had been a consultant in the tech space but lost her job which proved to be a blessing in disguise it would seem. It wasn’t long before she found herself with more consulting work and now engages with a variety of technology businesses as a growth consultant, here in Manchester. The good news for… Read More »Naomi Timperley of FreelanceHER100
In this episode, I speak with Emily Baird. Emily works as Digital Marketing Manager for Nuun Hydration who specialise in making electrolyte-rich hydration tablets for high-level athletes…without the massive levels of carbohydrates you’ll find in similar products. Annoyingly, I didn’t quite get the audio right in this interview so it’s a bit tinny…sorry Emily! That… Read more about Episode 3: Interview with Emily Baird of Nuun Hydration
According to Wirecutter, Tortuga produce “The Best Carry On Travel Bag.” Now, as Tortuga don’t ship to the UK, I became aware of them through Klaviyo which is a tool I’ve used on client sites to setup and run email marketing automations. In this episode of the podcast I interview Tortuga’s Director of Marketing, Taylor… Read more about Episode 2: Interview with Taylor Coil of Tortuga Backpacks
In this first episode of the Tweakdigital podcast, I look at some of the basics of email marketing for an e-commerce store. We’ll cover the reasons you should invest in it (very high level) and look at two of the most basic integrations you could setup for your store. Summary An introduction to the show.… Read more about Episode 1: Basic Email Marketing for E-Commerce Stores