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Are your fitness goals realistic for the life of a busy sales professional? "I find that a lot of sales leaders I work with are operating at about 110% capacity. So when we're talking about tackling health and fitness, we have to really understand what is going to be the few habits that are really easy to do and have the biggest bang for buck." That's Josh Hulsebosch, a fitness coach who specializes in working with sales professionals, speaking on the Sales Gravy podcast. His observation cuts straight to the real reason most January fitness resolutions fail: they're trying to add more to an already overflowing plate. The typical sales professional is already drowning in competing priorities while operating at maximum capacity. When New Year's hits, the instinct is to overhaul everything at once. New diet. New workout plan. New morning routine. That approach might work for people with open calendars and low pressure. For salespeople pushing through Q1 kickoffs, territory planning, and quota pressure, it is a fast track to burnout. The All-or-Nothing Trap Meet Steve. He's an individual contributor who decided January 1st would mark his transformation. No more coffee. Five-mile runs every morning. Intermittent fasting. Four hours of cold calling daily because he just finished reading Fanatical Prospecting. Ten days in, Steve slept through his alarm, missed his workout, and ordered a triple-shot latte on the way to work. That emotional crash bled into his work. His prospecting activity dropped. His confidence dipped. His motivation evaporated under the weight of his own perfectionism. Steve's mistake wasn't lack of commitment. He turned ambitious goals into self-sabotage by refusing to acknowledge a simple truth: sustainable change requires starting where you are, not where you wish you were. Most sales professionals approach fitness goals like they approach pipeline building—more activity equals better results. But health doesn't work like prospecting. You can't brute force your way into better sleep or lower stress. The body requires a different strategy. The 110% Capacity Problem Sales is a cognitively demanding profession. You're the quarterback of the business. Every day requires strategic thinking, relationship management, objection handling, and staying mentally sharp through rejection. When you're already operating at 110% capacity, adding extreme fitness commitments creates another obligation you can't meet, another source of stress, another thing to feel guilty about when you inevitably miss a workout or eat fast food between calls. The sales professionals who successfully improve their health identify which habits will support their performance, then build them into their existing routine. They do not chase trends. They focus on fundamentals. The Four Pillars of Health for Sales Professionals Fitness and health goals for sales professionals need to be realistic for people working at maximum capacity. You can't afford to waste energy on complicated protocols or fitness fads. You need the fundamentals: exercise, nutrition, sleep, and stress management. When these four pillars are strong, everything else becomes easier. Pillar One: Exercise The fitness industry wants you to believe you need intense workouts, complicated programs, and hours at the gym. For sales professionals, the single most effective exercise habit is walking 8,000 steps daily. This number is achievable for most people regardless of fitness level. It builds momentum without requiring a complete schedule overhaul. When you consistently hit 8,000 steps, you prove to yourself that you can follow through on a commitment without sacrificing your work performance. Movement improves cognitive function, reduces stress hormones, and helps with sleep quality—all critical for sales performance. Make it automatic. Take calls while walking. Park farther away from the office. Walk to get coffee instead of ordering delivery. Use a standing desk and pace during internal meetings. Build movement into what you are already doing rather than treating it as another task. Once 8,000 steps become effortless, you can layer in strength training or other activities. But walking is the foundation. It's the one exercise habit that compounds without breaking you. Pillar Two: Nutrition Sales professionals tend to fall into two nutrition traps. The first is eating like garbage because they're too busy to care. The second is attempting some extreme diet overhaul that lasts nine days before they're back to their old patterns. The solution isn't meal plans or macro tracking or cutting entire food groups. It's having a system that works when you're slammed. Start here: don't skip meals. When you're running between meetings and surviving on coffee, your blood sugar crashes. That kills your cognitive performance and drives you toward quick fixes that leave you feeling worse an hour later. Keep protein-rich foods accessible. Greek yogurt, hard-boiled eggs, protein bars that aren't candy in disguise, rotisserie chicken, nuts. These don't require cooking or planning. They stabilize your energy and keep you sharp during long stretches between meals. Meal prep doesn't need to be complicated. Pick one day, cook a large batch of something simple—grilled chicken, ground turkey, rice, roasted vegetables—and portion it out. Now you have real food available when your schedule gets chaotic. Hydration matters more than most people realize. Dehydration mimics fatigue. Keep water at your desk. Drink it between calls. If you're consuming coffee all day, match it with water. You'll notice the difference in your afternoon energy levels. Pillar Three: Sleep Sleep deprivation destroys sales performance. You get paid to think. When you run on five or six hours of sleep, decision-making suffers. Decision-making suffers. Emotional regulation weakens. Your ability to read prospects and handle objections declines. You can't always control how many hours you sleep, especially during high-pressure periods. But you can improve sleep quality. Start with a simple nighttime routine that signals to your body it's time to wind down. Turn off screens thirty minutes before bed. Keep your bedroom cool. If your mind races when you lie down, acknowledge the thoughts without engaging with them. Notice they're there, then redirect your focus to your breathing. If you wake up in the middle of the night with work thoughts, write them down or set a reminder for the next day. This closes the mental loop and allows your brain to let go. Pillar Four: Stress Management Sales is a pressure environment. Constant decision-making. Emotional labor. Rejection. Urgency. You move from call to meeting to fire drill to another call with almost no downtime. Over time, your nervous system stays stuck in high alert. That chronic stress does not just affect your mood. It impacts your sleep, your focus, your patience with prospects, and your ability to think clearly in complex conversations. If you do not manage it, it will manage you. Controlled breathing is one of the fastest ways to regulate your nervous system. Inhale for four seconds. Hold for four. Exhale for four. Hold for four. This is box breathing. You can do it between calls. Before a tough conversation. While waiting for a prospect to answer. It does not draw attention. It just brings your system back into balance. When stress is regulated, sleep improves. When sleep improves, thinking becomes clearer. Clearer thinking leads to better sales performance. It is a small habit. The impact compounds. Building Fitness Goals That Actually Stick If you're surviving on five hours of sleep, start there. If you're skipping meals and running on caffeine, fix your nutrition first. If you haven't moved your body in weeks, commit to 8,000 steps. Don't try to overhaul all four pillars simultaneously. That's the all-or-nothing trap that killed Steve's momentum in ten days. When you take care of your physical and mental health, you show up sharper for your prospects, your team, and your numbers. Your body is the vehicle for your career. You can't hit quota consistently if you're running on empty. Start with one pillar. Build one habit. Give it time to take root before you add the next one. That's how you win in Q1 and beyond. If you are serious about building fitness habits that actually fit the realities of sales, go deeper with Josh Hulsebosch's performance-focused courses on Sales Gravy University. His programs are built specifically for sales professionals who are operating at full capacity and still want to win on health, energy, and longevity.
Finn Melanson, Brett Hornig, and Alyssa Clark comment on some of the most pressing issues in trail running today - including whether Hardrock is “cooked,” the debate around separate starts at races like UTMB, and what the future holds for the World Trail Majors.Partners:Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (https://www.precisionhydration.com/planner/?utm_source=partner&utm_medium=podcast&utm_campaign=singletrack)Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)Janji - premium trail running apparel (https://janji.com/)Momentous - use code SINGLETRACK for up to 35% off your first order (https://livemomentous.com/) Additional Links:Follow Brett on Instagram, Strava, Youtube, and CoachingFollow Alyssa on Instagram, Strava, Website Follow Finn on Instagram, Strava, YoutubeSupport the show
Happy New Year! To kick off 2026, Elizabeth welcomes registered dietitian and integrative nutrition expert Ashley Koff, RD, founder of The Better Nutrition Program and author of the forthcoming Your Best Shot: The Personalized System for Optimal Weight Health - GLP-1 Shot or Not. With over 25 years in the field, Ashley offers a grounded, science-backed perspective on the “weight health era,” especially the growing conversation around GLP-1 medications and metabolic hormones.In this episode, Ashley demystifies the hype around weight loss drugs and reveals why the real focus should be on your body's own “switch”, the weight health hormones that regulate hunger, satisfaction, and metabolism. She breaks down the importance of looking beyond the number on the scale, explaining why bone, muscle, and visceral fat composition matter so much more. Episodes Here Ashley: Your Best Shot: The Personalized System for Optimal Weight Health―GLP-1 Shot or Not | The Better Nutrition Program Mentioned: Pure Encapsulation Magnesium Gummies BIOptimizers Magnesium BreakthroughOrtho Molecular Reacted Magnesium Say Hi To Elizabeth and Purely Elizabeth: Website | Instagram
If you're coming into triathlon from running or cycling, you've probably assumed swimming works the same way:The more you swim, the faster you get.Nope!In this episode of our Six Months to Ironman series, Coach Rob explains why most age-group triathletes are not fitness-limited in the water, they're technique-limited… and why that's actually good news, because it means you can make big gains without adding endless extra swim volume.This episode is aimed at the adult-onset swimmer: the busy Ironman or 70.3 athlete who feels like their aerobic fitness from the bike & run doesn't translate in the pool, and how to fix that.We cover:Why swimming is more analogous to gold or tennis than running or bikingThe “more swimming” trap that keeps slower swimmers stuck and embeds bad habitsA useful benchmark: why ~7:00 per 400m is often the point where technique becomes the biggest leverHow to build endurance without letting fatigue wreck your stroke How to identify your single biggest limiter with simple cuesThe order to fix your swim: breathing → balance → propulsionSimple, high-impact drills including:Sink-downs + “bubble” exhale for breathingFist drill for catch and feel of the waterThe “Waltz / Unco drill” to connect rotation, hips, and propulsionThis episode will help swimming stop being the IRONMAN discipline you dread, and help turn it into one of your main strengths in a matter of months!* * * * * * *SPONSORS* * * * * * * *Thinking about your first Ironman or 70.3 in 2026? At Team Oxygenaddict, we specialise in helping busy professionals fit high-quality training around demanding jobs and family life. We've just reopened for new athletes with only a handful of slots available. Book an application call today to find out if you'd be a good fit for Team Oxygenaddict for the coming season here: https://team.oxygenaddict.com/consultation-call/ * * * * * * * * * * * *precisionfuelandhydration.comPrecision Fuel & Hydration help athletes personalise their hydration and fuelling strategies for training and racing. Use the free Fuel & Hydration Planner to get a personalised race nutrition plan for your next event. And then book a free 20-minute video consultation with a member of the PF&H Athlete Support Team to refine your strategy.Listeners get 15% off their first order of fuel and electrolytes with Precision Fuel & Hydration. Simply click this link and the discount will be auto-applied at the checkout.* * * * * * * * * * * *Watch on youtubeListen on SpotifyListen on Apple Podcasts
In this comprehensive episode, host Favour Obasi-ike, joined by guests Celese Williams, Dr. Fashion, and Ryan Dennis, cuts through the noise to deliver the five most essential SEO fixes small businesses must implement in 2026. Moving beyond abstract theory, the discussion provides a masterclass in actionable strategy, covering the non-negotiable foundations of site architecture, the currency of strategic link building, the revenue-killing impact of slow site speed, the power of dominating local search, and the technical integrations needed to get indexed and noticed by search engines.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastKey TakeawaysMaster Your Site Architecture: A well-structured website with proper canonical tags, optimized images, and clear headings is the non-negotiable foundation for both user experience and search engine visibility.Treat Links as Currency: Strategically build internal and external links, ensuring every piece of content has a corresponding URL on your website to build authority and drive traffic from multiple sources.Prioritize Blazing-Fast Speed: A slow website kills conversions and rankings. Actively manage site speed through optimized hosting, a Content Delivery Network (CDN), and compressed media files.Dominate Your Geographic Area: For businesses serving specific areas, embedding location data (maps, zip codes, city names) directly into your site is crucial for capturing "near me"searches.Integrate to Accelerate: Directly connect your website to Google Search Console and Bing Webmaster Tools and manually submit new content to get indexed significantly faster than waiting for organic crawls.Detailed Show Notes & Timestamps[00:00:00] Introduction: Setting the Stage for 2026Host Favour Obasi-ike kicks off the new year by tackling the evergreen challenge of Search Engine Optimization. He frames "fixing" SEO not as a one-time task but as a continuous process of optimization that is fundamental to brand awareness, website traffic, and revenue growth. He provides an initial call to action, directing listeners to the link in the show description to book a consultation or subscribe to his email list for ongoing insights. With the stage set, the episode transitions into the first and most foundational technical fix for any small business website.[00:04:15] SEO Fix #1: Site Architecture - The Foundation of Your Digital PresenceSite architecture is the fundamental blueprint of a website, dictating how both users and search engine algorithms navigate, understand, and value its content. A strong architecture is the bedrockof any successful digital presence, ensuring content is organized, accessible, and easily discoverable.Key components of a robust site architecture include:Canonical Tags: A canonical tag tells search engines which version of a page is the "master copy," preventing duplicate content issues. As Favour Obasi-ike explains with the "Adam Apple"analogy, just as a person has one true name, your content must have one single, consistent identity recognized by search engines to avoid confusion.Image Optimization: Large, uncompressed image files are a primary cause of slow load times. Uploading images that are several megabytes in size will significantly degrade site performance and hurt search rankings.Link Health: Regularly checking for and fixing broken or duplicate links is essential for a clean and functional site structure.Website Updates: Using the "brushing your teeth" analogy, Favour Obasi-ike explains that keeping content and copyright dates current signals relevance. Search engines prioritize fresh, well-maintained content, and an outdated copyright date is a direct signal that a site may be abandoned or irrelevant.*Heading Tags (H1-H6):* Properly structured headings organize content for human readers and provide a clear hierarchy that helps search engines understand the main topics and subtopics of a page.URLs & Schema: Keyword-rich URLs (e.g., .../cookie-recipes) and schema markup (microdata for recipes, events, etc.) give search engines explicit context about a page's purpose, improving its chances of ranking for relevant queries.[00:14:30] Guest Spotlight: Celese Williams on Design, UX, and SEOGuest speaker Celese Williams distills her formula for a successful small business website into three core principles: simple design, easy user experience (UX), and findable SEO. She powerfully underscores this advice with her own success story, revealing that her "basic" but architecturally sound website generated $247,000 in revenue last year, proving that a solid foundation is more valuable than flashy design.With a solid architectural blueprint defined, the next strategic imperative is to establish realistic implementation timelines, which vary dramatically based on a business's starting point.[00:19:45] Strategy Session: SEO Timelines for New vs. Existing BusinessesDetermining a realistic timeline for SEO results is a common strategic challenge. The approach differs significantly for a business building its digital footprint from scratch versus one that is optimizing an existing but underperforming presence.Prospect ProfileProspect A: No online presence, thriving on referrals.6-12 Months: Building a digital foundation from the ground up requires significant time to establish authority, build content, and gain visibility. Favour Obasi-ike notes this timeline can be shortened to 3 months if a podcast is part of the strategy.Prospect B: Existing local presence, but not definitive.3-6 Months: Leveraging an existing foundation allows for a faster path to scalable results. The focus shifts from creation to optimization, building upon the authority the site already has.Celese Williams adds a critical counterpoint, emphasizing that industry competition is the ultimate "X factor" that can heavily influence any projected timeline. A business in a low-competition niche may see results faster, while one in a saturated market will face a longer road. From this high-level strategy, the focus shifts to the practical tactics of audience building across different platforms.[00:26:30] Community Q&A: Building a Social Media AudienceThis Q&A session addresses a common pain point for small businesses: how to efficiently build and maintain an audience across multiple social platforms without getting overwhelmed. The speakers offer a unified message centered on smart, focused distribution.Celese Williams' "Master a Few" Strategy:Trying to be on every platform is an unsustainable and difficult strategy.Businesses should focus on mastering the top 2-3 platforms where their target audience is most active and engaged.Dr. Fashion's "Smart Distribution" Method:She advocates for the "create once, distribute smartly" approach.This involves batch recording long-form content and using tools like repurpose.io to efficiently atomize and distribute it across various platforms, tailoring the hook for each audience.Favour Obasi-ike's "Ecosystem" Approach:He analyzes the importance of building a presence within a platform ecosystem like Meta (Facebook, Instagram, Threads, WhatsApp).He highlights the power of using long-form content, such as a podcast, as a source for dozens of micro-content pieces (clips, quotes, articles), which dramatically improves searchability and reach.[00:39:00] Case Study: The Power of Organic Keyword GrowthFavour Obasi-ike presents his own podcast as a powerful case study on the long-term value of consistent, high-quality content. He illustrates its organic keyword growth over just three months:Top 3 Keywords: Grew from 85 on October 13th to 198 in January.Top 10 Keywords: Grew from 91 on October 13th to 245 in January.Top 50 Keywords: Grew from 469 on October 13th to 1,196 in January.Top 100 Keywords: Grew from 238 on October 13th to 627 in January.This tangible growth demonstrates how a steady stream of relevant content creates a compounding interest effect on search visibility. The discussion on content distribution logically pivots back to a core SEO technical fix: the links that tie all that content together.[00:41:10] SEO Fix #2: Web Links - The Pathways to ProfitabilityLinks are the nervous system of a website, creating pathways that guide both users and search engines to valuable content. They are the currency of the internet, signaling authority and relevance.Favour Obasi-ike outlines a simple yet powerful three-step strategy for link building:Identify Core Products/Services: Begin with a clear understanding of what you sell. This focus will guide your keyword and content strategy.Embed Keywords in URLs: Create descriptive, keyword-rich URLs for every page (e.g., velvet.com/red-velvet-cookies). Avoid using "stop words" (like for, the, a), as they add no contextual value for search engines and make URLs longer and less focused.Match Social Posts to Website Links: Implement a *"1-to-1 match"* strategy. For every social media post you create, ensure there is a corresponding article or landing page on your own website. This ensures you are building authority for your domain, not just for the social media platform.Celese Williams enthusiastically endorses this approach, noting that SEO agencies charge clients $1,000 on the low end, up to $20,000-$30,000 on the high end for this exact strategy. However, a perfectly linked site is useless if it's too slow to load. This brings us to the third critical fix: optimizing for pure speed, a non-negotiable factor for both user retention and rankings.[00:52:15] SEO Fix #3: Site Speed - Winning the Race for AttentionIn 2026, website speed is a make-or-break SEO factor. A slow website directly harms user experience, increases bounce rates, kills conversions, and leads to lower search rankings. Google prioritizes sites that provide a fast, seamless experience for its users.Key actions for improving site speed include:Identify Performance Bottlenecks: Use a tool like GTmetrix.com to analyze your website's performance and get a baseline score.Optimize Hosting: Invest in a high-performance hosting platform that can handle your traffic and content demands.Leverage a CDN: A Content Delivery Network (CDN) stores copies of your site in multiple geographic locations, serving content from the closest server to the user, which drastically improves loading times for a global audience.Compress Images: Use a tool like compressor.io to significantly reduce image file sizes without sacrificing visual quality. This is one of the most effective ways to boost speed.From the technical dimension of speed, the analysis moves to the equally important geographical aspect of location.[00:57:45] SEO Fix #4: Location - Dominating Your Local MarketSince the vast majority of online searches have local intent (e.g., "tacos near me"), it is strategically vital for businesses to clearly signal their service area to capture nearby customers. Location-based SEO is not just for brick-and-mortar stores; it's essential for any business serving a specific geographic region.Actionable strategies for location optimization include:Integrate Map Links: Embed Google Maps and Apple Maps links directly on your website to provide clear location signals and improve user experience.Connect to Google Business Profile: A complete, updated, and active Google Business Profile is the cornerstone of local SEO. Ensure it is linked directly to your main website.Focus on a Target Radius: Optimize your content and keywords for a specific 5-20 mile radius to serve the most relevant local audience and avoid competing on a national level unnecessarily.Celese Williams strongly reinforces this point, advising that local service-based businesses must "master their own backyard" before even considering expansion. This on-page focus on location provides a natural bridge to the final, technical step of integrating the site with search engines.[01:02:10] SEO Fix #5: Integrations & Setup - Connecting to the Digital EcosystemThe final critical fix involves technical integration. This is not just a one-time setup step but the official act of submitting your website to search engines, ensuring your content gets seen, crawled, and indexed in a timely manner.The essential integration process includes:Connect to Google Search Console: This is the primary and non-negotiable step for submitting your site to Google, monitoring performance, and identifying technical issues.Submit Your Sitemap: A sitemap (sitemap.xml) is a file that lists all the important pages on your website. Submitting it through Search Console is like handing Google a complete directory, ensuring it knows what to crawl.Integrate with Microsoft Bing: By importing your Google Search Console profile directly into Bing Webmaster Tools, you can easily gain visibility on the world's second-largest search engine.[01:06:15] The "Fast Pass" Technique: Manual IndexingRyan Dennis and Celese Williams highlight a powerful tactic for new content. By manually requesting indexing for a new page in Google Search Console, you can effectively get a "fast pass" that prompts Google to crawl it within hours or a day, rather than waiting weeks for an organic crawl. Favour Obasi-ike adds a key detail: Google allows a daily quota of 10 manual indexing requests per website. This tactical discussion sets up the final Q&A, shifting from established SEO practices to the emerging influence of AI.[01:08:30] Community Q&A: The Role of AI in Content CreationThe episode concludes with a forward-looking discussion on a pressing question for 2026: is using AI for content creation a viable SEO strategy or a potential pitfall? The consensus is that AI is a tool, not a replacement for human expertise and authenticity.The speakers offer nuanced perspectives:Favour Obasi-ike's "Personalized AI" Stance: AI-generated content is only effective when deeply infused with human elements: brand tone, personal stories, case studies, and unique media. AI should be used for leverage, but the final product must align with Google's quality principles.Celese Williams' "Cautious Tester" Approach: She advises that businesses with strong SEO have more to lose and should be wary of AI, while those starting from scratch could test it. She raises a critical question about how AI aligns with Google's ranking systems. In response, Favour Obasi-ike highlights that Google updated its E-A-T framework to E-E-A-T, adding a new "E" for Experience. This update reinforces the need for human-led content, as AI cannot generate genuine, first-hand experience—a critical ranking factor in 2026.The ultimate takeaway is that AI is a powerful assistant, but it must be used to enhance—not replace—the unique experience, expertise, and emotion that only a human can provide.[01:19:00] Final Thoughts & How to ConnectFavour Obasi-ike wraps up the episode by reiterating the five critical SEO fixes that can transform a small business's digital presence. The primary call to action for listeners is to click the link in the show description to either book a direct consultation or access his comprehensive 12-hour training course, which is available with a 26% discount throughout January. He also recommends reading his recent article, "Is it worth hiring an SEO expert in 2026," also available via the link.Mentions & ResourcesPeople:Favour Obasi-ike (Host)Celese Williams (Guest Speaker)Dr. Fashion (Guest Speaker)Ryan Dennis (Guest Speaker)Tools & Platforms:Google Search Console: Google's free tool for monitoring website performance in search.Microsoft Bing Webmaster Tools: The equivalent of Search Console for the Bing search engine.GTmetrix.com: A website for testing and analyzing site speed and performance.Compressor.io: An online tool for reducing the file size of images.Repurpose.io: A tool for automating the distribution of content across multiple social platforms.SerpApi.com: A real-time SERP API to see what search results look like from any location.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
You're about to hear one of the most honest longevity conversations ever recorded. This co hosted episode brings together two longevity leaders with opposing views on how long humans can live, yet enormous respect for each other and the science. Recorded live at Eudemonia, this discussion gives you clear frameworks for longevity, biohacking, human performance, and anti aging without all the tribal thinking that can plague modern health conversations! Watch this episode on YouTube for the full video experience: https://www.youtube.com/@DaveAspreyBPR Host Dave Asprey sits down with Dan Buettner for a rare co hosted podcast that explores where biohacking and Blue Zones philosophy clash and where they surprisingly align. Dan Buettner is a National Geographic Explorer, Emmy Award winning producer, and five time New York Times bestselling author. He is best known for identifying the Blue Zones, regions of the world where people live the longest and healthiest lives. His research has reshaped cities, healthcare systems, and insurance models across the United States, improving health outcomes for more than 10 million Americans. His Netflix series Live to 100: Secrets of the Blue Zones earned six Emmy nominations and won three. Dan is also an accomplished endurance athlete with three Guinness World Records in distance cycling. Together, Dave and Dan debate the true limits of human lifespan, whether longevity is driven more by environment or intervention, and how modern tools like AI, functional medicine, supplements, fasting, ketosis, and sleep optimization compare to walkable communities, movement, and purpose. They explore mitochondria, neuroplasticity, metabolism, brain optimization, and why Smarter Not Harder applies whether you follow a carnivore leaning diet, a bean based diet, or something in between. This episode gives you both sides of the longevity argument and lets you decide what fits your biology, values, and goals. You'll Learn: • Why Dan believes average human lifespan likely tops out in the mid 90s and how Blue Zones support longevity without chronic disease • Why Host Dave Asprey believes biohacking, AI, and modern science could push longevity toward 150, 180, or beyond • How environmental design hacks unconscious behavior more effectively than willpower • The overlooked role of light, darkness, and circadian rhythm in sleep optimization and human performance • How fasting and ketosis support longevity when used strategically instead of obsessively • Why mitochondria signaling may matter more than fixing every cell individually • How neuroplasticity and brain optimization influence aging and resilience • Where supplements and nootropics help and where simplicity wins • The real debate around carnivore diets, carbs, beans, metabolism, and longevity • Why community, purpose, and movement remain foundational even in advanced biohacking • How Danger Coffee fits into energy, focus, and Smarter Not Harder performance strategies Dave Asprey is a four time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade is the top podcast for people who want to take control of their biology, extend their longevity, and optimize every system in the body and mind. Each episode features cutting edge insights in health, performance, neuroscience, supplements, nutrition, hacking, emotional intelligence, and conscious living. Episodes are released every Tuesday and Thursday, where Dave asks the questions no one else dares, and brings you real tools to become more resilient, aware, and high performing. Thank you to our sponsors! - BodyGuardz | Visit https://www.bodyguardz.com/ and use code DAVE for 25% off. - MASA Chips | Go to https://www.masachips.com/DAVEASPREY and use code DAVEASPREY for 25% off your first order. - Puori | Use code DAVE at http://puori.com/DAVE to get 32% off your Puori Fish Oil when you start a subscription. You save more than $18. - BrainTap | Go to http://braintap.com/dave to get $100 off the BrainTap Power Bundle. Dave Asprey is a four-time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade brings you the knowledge to take control of your biology, extend your longevity, and optimize every system in your body and mind. Each episode delivers cutting-edge insights in health, performance, neuroscience, supplements, nutrition, biohacking, emotional intelligence, and conscious living. New episodes are released every Tuesday, Thursday, Friday, and Sunday (BONUS). Dave asks the questions no one else will and gives you real tools to become stronger, smarter, and more resilient. Keywords: longevity debate, biohacking vs blue zones, dave asprey dan buettner, human lifespan limits, how long can humans live, anti aging science, blue zones longevity, environment vs intervention longevity, human performance optimization, mitochondria signaling, aging clocks epigenetics, neuroplasticity aging, brain optimization longevity, sleep optimization circadian rhythm, fasting longevity science, intermittent fasting longevity, ketosis metabolism aging, AI longevity tools, AI exercise training, VO2 max lifespan, metabolism optimization, supplements longevity, nootropics brain health, carnivore diet longevity, beans vs meat longevity, protein mTOR aging, functional medicine longevity, community purpose lifespan, movement vs exercise longevity, light exposure circadian health, darkness sleep longevity, daveasprey biohacking, dan buettner blue zones, smarter not harder longevity, danger coffee performance Resources: • Dan's new podcast: https://danbuettner.com/podcast/ • Dan's website: https://danbuettner.com/ • Dave Asprey's Latest News | Go to https://daveasprey.com/ to join Inside Track today. • Danger Coffee: https://dangercoffee.com/discount/dave15 • My Daily Supplements: SuppGrade Labs (15% Off) • Favorite Blue Light Blocking Glasses: TrueDark (15% Off) • Dave Asprey's BEYOND Conference: https://beyondconference.com • Dave Asprey's New Book – Heavily Meditated: https://daveasprey.com/heavily-meditated • Upgrade Collective: https://www.ourupgradecollective.com • Upgrade Labs: https://upgradelabs.com • 40 Years of Zen: https://40yearsofzen.com Timestamps: 0:00 – Trailer 2:50 – Introduction to Dan Buettner 4:59 – Light & Circadian Biology 7:21 – Aging Science & Interventions 13:18 – Community & Social Connection 15:16 – Biohacking Basics 19:04 – Movement & Exercise 21:20 – Diet & Nutrition Philosophy 31:06 – Dave's Daily Diet 33:49 – Salt & Hydration 41:07 – Marketing & Building Bulletproof 49:10 – Rapid Fire Round 55:00 – Closing Thoughts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
427: World Cross Country Championship Preview | New Years Racing in Spain | The Running Company Canberra This weeks episode is sponsored by Nordictrack, Their range includes premium treadmills, cross trainers and exercise bikes. Begin your journey today with 5% off using IRP2025 at nordictrackfitness.com.au. Brad continues his run of good form in training. Julian awaits an update to his injuries. Brady adjusts to a visitor's training hours during tourist season. This week's running news is presented by Precision Fuel & Hydration they makes it simple with a free online planner, Visit precisionhydration.com and get your numbers. Beatrice Chebet to forgo World Cross Country Championships and 2026 season to begin a family. Olympics.com Article Jacob Kiplimo set to defend World Cross Championship title at Tallahassee, Florida. World Athletics Article Geoffrey Kamworor and Marta Garcia ring in the new year by winning the San Silvestre 10k in Madrid, Spain. World Athletics Results Jose Pinto and Likina Amebaw took out the B100 Cursas del Nassos 5k in Barcelona, Spain. World Athletics Results Nathan Stoate and Natalie Dryden take out the Surf Coast Classic 10000m. Aths Vic ResultsHub Julian makes the announcement on The Running Company Canberra opening soon, with career opportunities explained on the show. Whispers speak of athletes between brands and training groups, while a rave linked to an Olympian makes
From Behind The BarCast (podcast for bartenders and drinkers alike)
https://linktr.ee/FromBehindTheBarcast
Today with us on the Incite Change Podcast, Coach Mauro sits down with Dr. Elizabeth Ann Wanek. Dr. Wanek is a physician with decades of experience in both conventional surgery and integrative health. Over the course of her medical career, she transitioned from traditional clinical practice to a more holistic, root-cause approach to wellness, driven by a deep interest in how the human body heals and sustains itself at the cellular level. The conversation delves into the crucial role of cellular hydration and mineral balance, clarifying why simply drinking more water is often insufficient. Dr. Wanek explains how minerals function as biological facilitators, supporting energy production, cellular communication, and resilience, and how long-term deficiencies and poor quality contribute to chronic conditions. Through her Foundational Medicine perspective, Dr. Wanek emphasizes working with the body rather than overriding it. She encourages small, consistent changes that restore the conditions the body needs to function as designed, empowering individuals to better understand and support their own health. Episode Timestamps ● [01:22] How It All Started ● [04:21] Shift in Perspective ● [09:16] The Role of Hydration ● [14:06] Cellular Hydration vs. Drinking Water ● [19:11] Minerals and Biochemistry ● [24:06] Nutrition at the Cellular Level ● [29:21] Foundational Medicine Concept ● [34:11] Chronic Illness and Depletion ● [39:00] Stress and Physiology ● [44:03] Practical Application ● [49:11] Empowerment and Responsibility Resources Mentioned ● Foundational Medicine for Life ● Mana Life Quotes [Dr. Wanek] "Hydration isn't about how much water you drink, it's about what reaches the cell." [Dr. Wanek] "Health isn't something done to you, it's something you support." [Dr. Wanek] "When you give the body what it needs, it knows what to do." Thanks so much for tuning in. Join us again next week for another episode! Contact us! If you would like to get in touch, leave us a comment! Visit our website - www.healthyincite.com Follow us on Instagram - https://www.instagram.com/incitecoaching/?hl=en Like us on Facebook - https://www.facebook.com/incitecoaching/
If you've spent years — or decades — starting diets on Monday, feeling "good" or "bad" based on what you ate, or letting the scale decide your mood for the day… this episode is a deep breath of fresh air. In this powerful Tea & Truth conversation, Lynne invites you to gently step out of diet culture and into a new way of relating to food, your body, and your midlife health: nourish, don't punish. You'll learn why strict dieting backfires in midlife (especially with shifting hormones), how it impacts your metabolism, mood, cravings, and self-worth — and what it looks like to support your body with kind, steady, hormone-friendly nourishment instead of restriction and shame. This isn't about giving up on your health. It's about finally choosing approaches that actually work for women in perimenopause, menopause, and beyond.
Send a text to Melissa and she'll answer it on the next episode. Hemorrhoids aren't glamorous, but the path to relief doesn't have to be confusing or painful. We unpack what's actually going on—internal, external, prolapsed, and thrombosed types—and translate symptoms into a simple, calm plan you can use at home. You'll learn how to read the signs your body gives you: bleeding that points to venous weakness, stabbing “golf ball” pain without much blood, relentless itching made worse by heat and long sitting, and constipation from stress or diet that keeps flares going.We walk through a practical remedy map so you can act with confidence. Hamamelis for dark, venous bleeding and bruised soreness; Arnica for trauma and straining, especially postpartum; Aesculus hippocastanum for sharp, stabbing pain with heaviness and dryness; Sulphur for burning itch that craves cool; Nux vomica for the tense, constipated, irritable pattern; Collinsonia for pregnancy and postpartum pressure with dry stool; and Aloe for protruding hemorrhoids with a “loose” sensation and urgent morning stools. We also explain how and when to use the Banerji-style protocol pairing Hamamelis 200C with Arnica 3C, and what to adjust as symptoms improve.Supportive habits matter just as much. Hydration with trace minerals, magnesium to ease stool passage, warm Epsom sitz baths, witch hazel compresses, fiber-rich foods, and less time sitting all reduce strain and help tissues heal. We share clear guidance on red flags—heavy or persistent bleeding, severe pain, fever, or uncertainty about the source of bleeding—and why getting checked can be an empowering step, not a surrender of autonomy. Most hemorrhoids respond well to targeted remedies plus steady daily care, and with the right match you can often feel relief within a day or two.If you're ready to build skills and get personalized guidance, join the Inner Healing Circle at join.melissacrinshaw.com or book a consult at melissacrinshaw.com. If this helped, subscribe, share with a friend who needs it, and leave a review to help more people find thoughtful, stigma-free support.You may also gain Access to my Fullscript dispensary and save 30% by going to: https://us.fullscript.com/welcome/mcrenshawFIND ME!
In this episode, Robert “Bob” Pizzini is joined by Cheryl Zonkowski, founder and owner of Catalyzt Nutrition, LLC. Cheryl shares her extensive experience ranging from her role as a performance dietician for Naval Special Warfare to her tenure as the Director of Sports Nutrition at the University of Florida. The discussion focuses on how proper nutrition can optimize cognition, energy levels, and longevity. Cheryl explains her methods, including evaluating biomarkers, developing personalized meal plans, and the importance of reestablishing a healthy relationship with food. Additionally, they discuss Catalyzt Nutrition's offerings, including custom meal preparation and delivery, and how these services can benefit not only elite athletes and military personnel but also executives seeking high performance in their professional lives. Learn about all of these and more nuggets of insight in this latest episode of the Elevate Your Leadership podcast. KEY TAKEAWAYS Performance nutrition is highly individualized; there is no one-size-fits-all approach. Tracking biomarkers and personal health metrics over time is essential for optimizing performance and longevity. Hydration and timing of fueling (meals/snacks) are foundational for mental clarity and sustained energy. Supplements should only fill gaps; focus on whole foods first. Meeting clients where they are and customizing plans leads to better outcomes. Team culture and leadership are shaped by modeling behavior and supporting each other. QUOTES “No human is one size fits all.” “If you can measure it, you can manage it.” “Supplements are meant to supplement the diet, not replace it.” “Teams, just like children, are always watching—they're always a sponge.” “You always want to be helpful, not hurtful.” “Hydration is a huge one… fatigue, irritability, and lethargy are the first signs of dehydration.” “The beauty of fueling is that no human's life is the same every single day.” Connect and learn more from Cheryl Zonkowski.LinkedIn: https://www.linkedin.com/in/cheryl-zonkowski-ms-rd-cssd-a7378520/ About Robert: Robert is a #1 Best Selling Author, Speaker, Award-Winning CEO, and above all, a Leadership Coach by heart. Join Robert and together you will lead with confidence, unify your team, and expand your comfort zone. Where to find Robert: Website - https://robertpizzini.com/ Apple Podcasts - https://podcasts.apple.com/us/podcast/elevate-your-leadership/id1547181480 YouTube - https://www.youtube.com/channel/UCqx9fuoZnq0--c1ttdckwLg Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
The whole gang is back together this week to talk about training for 2 hours straight! So much training chat is covered in this episode it's almost impossible to describe it all - but we can guarantee your inner training nerd will love this one. As always there's plenty of fun & laughs along the way too. Nord VPN:Take advantage of a great deal with Nord VPN use the code triathlonhour or visit nordvpn.com/triathlonhour to get a huge discount in the 2 year plans PLUS 4 extra months! It is risk free with Nord's 30 days money back guarantee! Precision: Use the code TTH25 to get 15% off your first order with Precision at Precision Fuel & Hydration or subscribe to the Patreon and access the link that will save you 20% on every order, not just your first Patreon Pillar: Use the code TTH to get 15% off your first order with Pillar Performance at Pillar Performance or use The Feed for North American customers Lever: Use the code TTH for 20% off your Lever system Lever
SEO Secrets for 2026: A Deep Dive into Schema Markup, Structure, and Indexing with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Happy New Year! This episode provides a focused, actionable roadmap for business and website owners aiming to dominate search rankings in 2026. It moves beyond basic SEO to reveal three foundational, yet often overlooked, strategies: two internal and one external.Favour synthesizes the strategy into a winning formula: Schema + Structure + Speed. A website that excels in these three areas becomes a "triple threat"—it's understood by algorithms, technically sound, and delivers a superior user experience, making it the preferred result in search.Call to Action: For professional SEO help, you can book a call at playinc.online, listen to the podcast at wedontplaypodcast.com, or contact the me via email (info@playinc.online). More resource links available below.Core Framework for 2026 SEO Success:Internal Secret #1: Master Schema MarkupWhat it is: Explicit code (microdata) that tells search engines and AI exactly what your content means (e.g., Article, FAQ, Product).Why it matters: It "future-proofs" your content by turning pages into structured assets that AI-driven search tools can understand and feature correctly. It's the essential language for communicating with modern algorithms.Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear, hierarchical blueprint for your website using heading tags (H1, H2, H3, etc.) in the correct, sequential order.Why it matters: It serves both crawlers and users. It guides algorithms through your content while creating an intuitive, trustworthy experience for visitors. A confused structure repels both.External Secret: Leverage Automatic IndexingWhat it is: A technical method using an API to submit thousands of pages per day to Google, bypassing the strict 10-URL daily limit of manual submission in Search Console.Why it matters: For content-rich sites, it ensures your work is efficiently seen and indexed by Google, preventing valuable content from being overlooked.Episode Timestamps[03:30] Internal Secret #1: Master Schema MarkupWhat it is: Explicit code that tells search engines and AI what your content means.Why it matters: It future-proofs content, turning pages into structured assets that modern algorithms and AI search tools can correctly understand and feature.[13:00] Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear hierarchy using heading tags (H1, H2, H3) in correct order.Why it matters: It guides search engine crawlers and creates an intuitive, trustworthy experience for human users. Poor structure confuses both.[22:00] External Secret: Leverage Automatic IndexingWhat it is: Using an API to submit thousands of pages/day to Google, bypassing manual limits.Why it matters: Ensures large volumes of content are efficiently seen and indexed. A case study showed 27% of a 17M-page portfolio indexed in two weeks.[29:30] Key Conclusion: The "Triple Threat" FormulaThe winning formula is Schema + Structure + Speed. This combination ensures a site is understood by algorithms, technically sound, and delivers a superior user experience.[31:00] Call to Action: For help, book a call at playinc.online, listen to the podcast, or contact the host via email/LinkedIn.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to Season 12 of the We Don't PLAY!™️ Podcast show! Enjoy the latest instrumental for the show as we dive in shortly!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this solo New Year episode, Darin Olien strips everything back to what actually works. Not hacks. Not trends. The fundamentals. Discipline, food, movement, stillness, sleep, hydration, and real human connection. Darin explains why sovereignty is built through small daily practices — and how mastering the basics is what creates freedom, resilience, joy, and a truly SuperLife. What You'll Learn 00:00 – 02:00 Welcome to SuperLife + why this episode is about foundations, not quick fixes 02:00 – 03:21 Why New Year change fails — and how discipline actually creates freedom 03:21 – 04:21 Discipline reframed: not restriction, but the container for sovereignty 04:21 – 05:29 How to build momentum with one high-leverage habit (and why simplicity wins) 05:29 – 06:15 Sleep as a keystone habit — routines, consistency, and nervous system repair 06:15 – 07:39 Food basics: eating close to the source and why Mediterranean-style works long-term 07:39 – 09:13 Practical nutrition without overwhelm — fiber, diversity, and simple planning 09:13 – 10:54 Movement as medicine — why walking and consistency beat intensity 10:54 – 12:00 Strength, mood, brain health, and why there's no substitute for exercise 12:00 – 14:04 Sponsor break: non-toxic cookware and eliminating hidden daily toxins 14:04 – 16:36 Silence and stillness — the missing vital force in modern life 16:36 – 17:22 Sleep as repair: mitochondria, recovery, and why stimulation without repair fails 17:22 – 18:14 Hydration fundamentals — mood, cognition, digestion, and mineral balance 18:14 – 19:43 Water rituals, warmth, electrolytes, and daily hydration structure 19:43 – 21:23 Heart-centered living — healing, relationships, and real human connection 21:23 – 22:55 Why meaningful relationships are the lifeblood of happiness 22:55 – 24:28 Escaping algorithmic dopamine and replacing fatal conveniences 24:28 – 25:32 Media fasting, boundaries, and protecting your inner life 25:32 – 26:46 Why the basics are the most powerful tools you have 26:46 – 27:56 Final message: pick one habit, build sovereignty, and create your SuperLife Thank You to Our Sponsors Our Place: Toxic-free, durable cookware that supports healthy cooking. Go to their website at fromourplace.com/darin and get 35% off sitewide in their largest sale of the year. Manna Vitality: Go to mannavitality.com/ and use code DARIN12 for 12% off your order. Join the SuperLife Community Get Darin's deeper wellness breakdowns — beyond social media restrictions: Weekly voice notes Ingredient deep dives Wellness challenges Energy + consciousness tools Community accountability Extended episodes Join for $7.49/month → https://patreon.com/darinolien Find More from Darin Olien: Instagram: @darinolien Podcast: SuperLife Podcast Website: superlife.com Book: Fatal Conveniences Key Takeaway The basics aren't boring — they're the most powerful tools you have. Discipline creates freedom. Simple food fuels performance. Movement, sleep, stillness, hydration, and real connection build resilience. Pick one habit, commit to it, and build the life you actually want.
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In this episode of the Singletrack Podcast, I chat with sport scientist and physiologist Geoff Burns to unpack one of the biggest open questions in trail running right now: why shoe technology hasn't produced a single, decisive “Vaporfly moment” on the trails - and whether it ever will.Geoff explains why trail running is fundamentally different from road running when it comes to performance gains. While road shoes can be optimized for straight-line efficiency on uniform surfaces, trail shoes operate in a far more complex system - one shaped by uneven terrain, gradients, stability demands, traction, weight, and constantly changing conditions Geoff explains:* Why super-shoe logic breaks down on trails* The real role of foams, plates, and energy return off-road* Why shoe tech gains often disappear on uphill, downhill, or technical terrain* Whether trail shoes are nearing saturation—or still wide open for innovation* How weight, traction, durability, and stability compete with pure efficiency* Why different trail races may require entirely different “optimal” shoes* What shoe tech might be changing in the sportPartners:Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (https://www.precisionhydration.com/planner/?utm_source=partner&utm_medium=podcast&utm_campaign=singletrack)Momentous - use code SINGLETRACK for up to 35% off your first order (https://livemomentous.com/) deltaG Ketones - use code Singletrack20 at checkout on their website to get 20% off your next order (https://partners.deltagketones.com/SINGLETRACK20)Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)Gorewear - use code SINGLETRACKPOD30 at checkout on their website (bit.ly/3JVNIbL) to get 30% off your purchase.Support the show
Most Ironman athletes don't fail in the marathon because they're bad runners. They fail because they misunderstand what the Ironman run actually is.In this episode of our Six Months to Ironman series, Coach Rob breaks down exactly how to train to run well at the end of an Ironman, based on 15+ years of IRONMAN coaching experience and hundreds, if not thousands of successful first-time finishers.This is not about getting faster at 5K or 10K. It's about fatigue resistance, durability, and delivering a strong marathon after a long swim and bike.In this episode, you'll learn:Why Ironman running is endurance-limited, not speed-limitedWhy great standalone runners often struggle badly off the bikeThe single biggest mistake age-groupers make with long runsWhy traditional “Sunday long runs” can sabotage your Ironman buildHow the 9 / 1 run-walk strategy improves performance (and isn't a beginner tactic)How to pace your long runs properly using easy pace, not marathon paceWhy running slower in training actually leads to a faster Ironman marathonHow to structure your week so run training doesn't wreck your bike and recoveryThe mindset shift that allows you to run strongly in the final 10K while others fall apartIf your goal is to finish your Ironman marathon feeling strong, controlled, and still running while the field around you is reduced to walking, this episode will completely change how you view run training.* * * * * * *SPONSORS* * * * * * * *Thinking about your first Ironman or 70.3 in 2026? At Team Oxygenaddict, we specialise in helping busy professionals fit high-quality training around demanding jobs and family life. We've just reopened for new athletes with only a handful of slots available. Book an application call today to find out if you'd be a good fit for Team Oxygenaddict for the coming season here: https://team.oxygenaddict.com/consultation-call/ * * * * * * * * * * * *precisionfuelandhydration.comPrecision Fuel & Hydration help athletes personalise their hydration and fuelling strategies for training and racing. Use the free Fuel & Hydration Planner to get a personalised race nutrition plan for your next event. And then book a free 20-minute video consultation with a member of the PF&H Athlete Support Team to refine your strategy.Listeners get 15% off their first order of fuel and electrolytes with Precision Fuel & Hydration. Simply click this link and the discount will be auto-applied at the checkout.* * * * * * * * * * * *Watch on youtubeListen on SpotifyListen on Apple Podcasts
SEO Expert vs. SEO Agency: Making the Right Choice for Your Business (Decision Makers Edition) with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode SummaryBusiness decision-makers constantly face the challenge of choosing between a solo SEO expert and a full-service SEO agency to drive their online growth. In this episode, host Favour Obasi-ike is joined by guests Marc McIntosh, (G.A.) Pimpleton, and Jolanta Kissoon Young to demystify this critical choice.The discussion unpacks the distinct roles of each provider, revealing that an expert acts like a specialist "doctor" for targeted advice, while an agency serves as a holistic "coach" for comprehensive execution. The conversation also ventures into the dark side of the industry, exposing common pitfalls and scams with firsthand accounts of fraudulent practices.Finally, the group provides a concrete, actionable framework for vetting a trustworthy partner, emphasizing the non-negotiable need for proven results and the power of earned trust to ensure your SEO investment translates into real business growth.Read New SEO Article: Is It Worth Hiring an SEO Expert in 2026? [Table Comparison]Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastKey Takeaways for Business LeadersFirst, define your need before you hire. The most critical first step is to align your business stage with the right provider. An SEO expert is ideal for startups or businesses needing strategic advice, specialized audits, or tactical guidance ("seeing where the needle is"). A full-service agency is better suited for mid-to-large companies that require an aggressive, multi-disciplinary growth strategy and hands-on implementation ("moving the needle").Second, "receipts" are non-negotiable. Do not hire a provider based on promises alone. Demand tangible proof of their competence and impact. Ask for detailed case studies, analytics, and data—what G.A. calls "receipts"—that show where past clients in your industry started and where they finished. This data should clearly demonstrate an increase in revenue, reach, and other key business metrics.Third, trust is earned through value. The most reliable and effective SEO partners are often those who don't rely on aggressive advertising. As Marc argues, trust is built over time. Seek out experts and agencies who freely educate their audience through podcasts, blogs, or online communities. This demonstrates genuine expertise, builds a foundation of trust, and proves they are more focused on delivering value than just making a sale.Detailed Episode Breakdown & Timestamps1. Introduction: The Core DilemmaStarting at 00:00, host Favour Obasi-ike opens the discussion by framing the critical decision business owners face: whether to engage a freelance SEO expert or a larger SEO agency. He emphasizes the strategic importance of this choice, noting that it can define a company's digital foundation and shape its future growth trajectory.At 01:15, Favour Obasi-ike provides an initial breakdown of the fundamental differences, describing an expert as a specialist focused on a specific problem, while an agency covers a comprehensive range of needs. He also introduces the idea that, under specific circumstances, the two can work together effectively.At 03:30, two primary scenarios for collaboration are detailed: an expert can augment an agency's team with specialized skills for a particular project, or an expert can be brought in to provide a "third eye" perspective for an established in-house team, offering an outside view to improve internal processes.With the core dilemma established, the discussion moves to the crucial task of matching your specific business needs to the right provider model.2. Differentiating Roles: The Doctor vs. The CoachBeginning at 05:00, the conversation highlights that to make a smart investment, you must first diagnose your own needs. This section provides a clear framework—the "Doctor vs. the Coach"—to help you distinguish between the need for tactical advice versus comprehensive execution and align your specific requirements with the right type of service provider.At 06:45, the conversation compares the two roles using a clear analogy: the expert is like a doctor who diagnoses and prescribes, while the agency is like a coach who manages the team and executes the game plan. The SEO Expert, or "Doctor," acts as a consultant or specialist who provides tactics and strategies, helping you "see where the needle is." They typically cost between $500 to $3,000+ per month on average. The SEO Agency, or "Coach," provides a full team for execution and acts as the "backbone of your brand online," actively "moving the needle" for you with a robust, multidisciplinary approach.At 09:10, Favour Obasi-ike explains the concept of an SEO agency acting as the technical "backbone" for a brand online. An agency is responsible for a wide array of needs, from generating traffic and performing technical fixes to assisting with branding, backlinks, and local SEO.At 11:25, clear advice is given on when to hire each: an expert is ideal for those just starting out who need to learn the ropes and get strategic direction. In contrast, an agency is necessary for mid-to-large businesses or well-funded startups that require an aggressive, multifaceted growth strategy.While understanding the ideal roles is essential, the real risk lies in the industry's dark side. The speakers now pivot to the critical red flags that can save a business from costly mistakes.3. Industry Pitfalls: Scams, Red Flags, and Cautionary TalesAt 15:30, the conversation shifts to address the "bad rep" of the SEO industry, highlighting why business owners must be exceptionally vigilant. This segment underscores the importance of recognizing red flags to avoid wasting money, losing time, and protecting critical company assets like websites and data.At 17:00, G.A. shares his negative experiences with agencies, explaining his preference for direct, one-on-one relationships. He recounts a client's horror story where a previous agency held their website and data hostage, making it nearly impossible to transition to a new provider and regain control of their own intellectual property.At 20:15, Marc McIntosh offers a powerful anecdote about a new client who had been paying a significant sum for "SEO services" but did not even have Google Analytics or Google Search Console connected to their site—a fundamental flaw. He warns against providers selling overpriced, templated services and using fake bot traffic to manipulate reports and create the illusion of progress.At 24:50, G.A. describes a common scam in his industry where companies buy recycled, low-quality leads from "SEO experts" who use impressive-sounding buzzwords like "quantum computing" to sell ineffective, boilerplate services that fail to deliver genuine clients.Recognizing the scams is half the battle; the other half is proactively identifying a trustworthy partner. The conversation now provides a practical vetting framework to do just that.4. Vetting a Partner: How to Find a Trustworthy ProviderStarting at 28:00, and armed with an understanding of the risks, this section delivers a practical toolkit for due diligence. Follow these systematic steps to move beyond a provider's sales pitch and verify their true capabilities, establishing a successful and transparent partnership from the start.At 29:30, the speakers collectively outline actionable steps for vetting any potential SEO provider.First, ask probing questions. Favour Obasi-ike suggests asking specific operational questions to gauge professionalism and process, such as: "What is your tech stack?", "How do you handle sensitive data and passwords?", and "How do you work as a team?".Second, demand "receipts" (proof of work). Synthesizing advice from the panel, this point stresses the need to see hard evidence. Demand what GA calls "receipts"—case studies, analytics, and performance data showing where clients started and finished. Additionally, as H advises, ensure these case studies explain the strategy behind the results, demonstrating their understanding of your industry.Third, check their own fundamentals. Marc provides a simple but effective tip: audit the provider's own website for basic SEO health. If they have fundamental errors like multiple H1 tags (Mark's example) or an outdated copyright date (Jolanta's example), it's a major red flag.Fourth, verify their authority. Look for tangible proof that they are a genuine expert in their field. A credible provider often has a presence on platforms like LinkedIn, hosts a podcast, writes a blog, or runs a community where they actively share knowledge and engage with their industry.Fifth, prioritize referrals and earned trust. Marc makes a compelling argument that the best partners are found through trusted referrals, not advertisements. He advises following potential experts over time. Those who consistently teach and give value freely are building genuine trust, making them a much safer and more reliable choice.A thorough vetting process is the best defense against industry scams and serves as the foundation for a fruitful, long-term relationship.5. Final Thoughts & Resources MentionedAt 45:00, the final segment wraps up the discussion by covering specific tools and platforms that can aid in SEO efforts. This reinforces the core idea that successful SEO is not a one-time fix but an ongoing, dynamic process of learning, implementation, and adaptation.At 46:15, the discussion touches on leveraging specific platforms for greater reach. In response to Jolanta's question, Favour Obasi-ike explains that Pinterest is a powerful visual search engine, not just a social media platform. Because the lifespan of a "pin" is 3.5 months to 5 months (compared to 19-72 hours for an Instagram post), content published there continues to drive traffic and build authority for a brand long after it's posted.At 52:30, the tools and platforms mentioned throughout the episode include: ClickUp, Zoom, Google Search Console, Google Analytics, ChatGPT, LinkedIn, Clubhouse, and Pinterest.At 55:00, Favour Obasi-ike closes the episode with a final call to action, encouraging listeners to connect with him directly via the link in his bio to turn the insights from the conversation into concrete action for their businesses.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Hilary Yang and Katie Asmuth ring in 2026 with a candid reflection on a year of big swings, scary projects, and imperfect comebacks. Hilary shares what it was really like to train for and finish Hardrock while directing the Mammoth 200 and creating her first major film, and Katie talks about racing her way back from injury, ending the year with a win at Javelina, and heading into Tarawera with a quieter but deeper confidence. Together they unpack failure, burnout, aging in sport, and why connection, collaboration, and doing the scary thing anyway will be their guiding themes for the new year.This episode is edited and produced by the Sandyboy Productions Podcast Network.A big shout out to our new sponsor Precision Fuel & Hydration. Go to pfandh.com to crush your next race with a personalized fuel & hydration plan. Use code "TTNP15" at checkout.A special thank you to Osprey for supporting this episode. Visit Osprey.com to explore their incredible products!
This solo masterclass on oxalates explains why many people who eat clean still struggle with joint pain, kidney stones, fatigue, brain fog, and chronic inflammation. You'll learn how oxalates behave very differently from other plant compounds like lectins, phytates, and salicylates. Unlike those compounds, oxalates physically bind minerals and form microscopic crystals that can lodge in tissues, damage mitochondria, and accumulate over time. This episode will change how you think about superfoods, clean eating, and long term human performance. Watch this episode on YouTube for the full video experience: https://www.youtube.com/@DaveAspreyBPR Host Dave Asprey walks you through the real science of oxalates using decades of self experimentation, functional medicine research, and hands on biohacking. As the founder of the biohacking movement, Dave has tested fasting, ketosis, carnivore strategies, supplements, nootropics, sleep optimization protocols, and metabolic interventions to uncover what actually improves resilience, neuroplasticity, and mitochondrial function without unnecessary damage. In this masterclass, you'll learn why oxalates cause problems even when digestion seems fine, why symptoms can show up in joints, kidneys, nerves, skin, and old injuries, and why reducing oxalates too fast can make you feel worse before you feel better. Dave explains oxalate dumping, candida driven oxalate overload, microbiome interactions, and why foods like spinach, almonds, cacao, and green smoothies often backfire over time. He also shares practical ways to lower your oxalate load safely, support mineral balance, and protect your metabolism and brain using a Smarter Not Harder approach. This episode is for you if you eat “healthy” but still feel off, deal with unexplained pain or inflammation, or want to improve longevity, brain optimization, sleep, and human performance without extreme restriction. You'll Learn: • Why oxalates are different from lectins, phytates, and other plant toxins • How oxalates drain minerals and damage mitochondria • What oxalate dumping feels like and how to avoid it • Which superfoods cause the biggest problems and what to replace them with • How hydration, minerals, and supplements affect oxalate clearance • Why oxalates accelerate aging and tissue stiffness over time • Practical biohacking strategies to protect longevity and human performance Thank you to our sponsors! -ECHO Water | Go to http://echowater.com/dave and use code DAVE10 for 10% off your ECHO Flask. -Branch Basics | Get 15% off Branch Basics with the code DAVE15 at https://branchbasics.com/DAVE15. -BodyHealth | Go to https://bodyhealth.com/ and use code DAVE20 to save 20% off your first order of PerfectAmino. -Zbiotics | Go to https://zbiotics.com/DAVE for 15% off your first order. Dave Asprey is a four-time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade brings you the knowledge to take control of your biology, extend your longevity, and optimize every system in your body and mind. Each episode delivers cutting-edge insights in health, performance, neuroscience, supplements, nutrition, biohacking, emotional intelligence, and conscious living. New episodes are released every Tuesday, Thursday, Friday, and Sunday (BONUS). Dave asks the questions no one else will and gives you real tools to become stronger, smarter, and more resilient. Keywords: oxalates, oxalic acid, biohacking oxalates, oxalate dumping, plant toxins explained, lectins vs oxalates, phytates and mineral absorption, anti-nutrients, superfoods controversy, clean eating problems, kidney stones oxalates, joint pain inflammation, mineral depletion, calcium oxalate crystals, metabolism dysfunction, brain fog causes, neuroplasticity and inflammation, longevity nutrition, anti-aging nutrition, functional medicine oxalates, supplements for oxalates, hydration and kidney health, urinary pH balance, candida and oxalates, microbiome and oxalates, fasting and oxalates, ketosis and oxalates, carnivore diet transition, human performance nutrition, sleep optimization inflammation, nootropics and brain optimization, Dave Asprey oxalates Resources: • Join Our New Low-Oxalate Challenge! https://daveasprey.com/2026-low-ox-reset/ • Dave Asprey's Latest News | Go to https://daveasprey.com/ to join Inside Track today. • Danger Coffee: https://dangercoffee.com/discount/dave15 • My Daily Supplements: SuppGrade Labs (15% Off) • Favorite Blue Light Blocking Glasses: TrueDark (15% Off) • Dave Asprey's BEYOND Conference: https://beyondconference.com • Dave Asprey's New Book – Heavily Meditated: https://daveasprey.com/heavily-meditated • Upgrade Collective: https://www.ourupgradecollective.com • Upgrade Labs: https://upgradelabs.com • 40 Years of Zen: https://40yearsofzen.com Timestamps: 0:00 – Trailer 1:25 – Introduction 3:18 – What Are Oxalates 5:40 – Oxalates vs Other Plant Toxins 7:18 – Oxalate Sources and Chemistry 9:17 – Kidney Stones and Crystal Formation 10:19 – Oxalate Dumping Explained 12:03 – System Level Effects 14:54 – Inflammation, Mitochondria, and Aging 16:56 – Who Should Pay Attention 19:32 – High Oxalate Foods 24:56 – Smart Food Swaps 27:22 – Exercise and Hydration 29:07 – Clearing Oxalates Safely 31:01 – Summary and Key Takeaways See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this engaging conversation, Sean McCormick and Tim James discuss the transformative power of green juice, the importance of quality ingredients, and the role of hydration in health. Tim shares his personal journey of health transformation, emphasizing the significance of dry fasting and a positive mindset. We explore the interconnectedness of health practices, including dental health and living with excitement and joy. The episode concludes with a call to action for listeners to embrace their health journey and explore the benefits of Tim's products. Get GREEN 85 HERE - https://www.chemicalfreebody.com/OPP Takeaways Green juice can significantly reduce appetite and improve energy levels. Quality ingredients in health products are crucial for effectiveness. Hydration from green juice provides structured water that aids in nutrient absorption. Tim's personal health journey led him to create a superior green juice product. Dry fasting can be a powerful tool for health optimization. The mind plays a critical role in health and healing. Dental health is often overlooked but is essential for overall wellness. Living with excitement and joy can lead to a more fulfilling life. Health practices are interconnected and should be approached holistically. Tim emphasizes the importance of sharing knowledge and experiences to help others.
426: 2025 Year Review | Tony Roca Díaz Brad gets back to doing a workout outside on holiday then looks back at his year. Julian goes through the reality of newborn twins, as he looks back on his year of running. Brady chats having monuments named after you as he reflects on the highs and lows of his year. This week's running news is presented by Axil Coffee. Inside Running Podcast goes through the 2025 Year in Review through its categories: Most Improved Athlete Shoe of the Year Most Consistent Performer Race of the Year Performance of the Year Athlete of the Year Looking Forward to in 2026 Most Popular Ones to Watch Jack Anstey replaces Cam Myers on World XC Relay team, citing unforeseen medical issues https://www.instagram.com/p/DSyY9dnEmaz/?hl=en Enjoy 20% off your first Axil Coffee order! Use code IRP20 at checkout. Shop now at axilcoffee.com.au Whispers chat Andreas Almgren with a possible partnership with an Australian running icon, then Moose goes Loose on social media posts with clickbait titles. This episode's Listener Q's/Training Talk segment is proudly brought to you by Precision Fuel & Hydration. Weights or Pilates? Visit precisionhydration.com for more info on hydration and fuelling products and research, and use the discount code given in the episode. Tony Roca Díaz, Athlete & Press Manager for Saysky chats with the boys about his recent 2:23 marathon at Valencia, running alongside with Izzi Batt-Doyle then goes into his role in Saysky and being more accessible in Australia, then talks about the process of testing and developing products as well as collaborating with other brands. Patreon Link: https://www.patreon.com/insiderunningpodcast Opening and Closing Music is Undercover of my Skin by Benny Walker. www.bennywalkermusic.com Join the conversation at: https://www.facebook.com/insiderunningpodcast/ Shop our favourites at: www.insiderunningpodcast.com/shop-our-favourites
In this podcast episode, host Favour Obasi-Ike sits down with international conflict management expert Dr. Nashay Lowe to reveal how AI can serve as the ultimate mirror, reflecting our hidden biases and transforming how we communicate.Episode SummaryThis conversation delves into the strategic importance of understanding Artificial Intelligence not merely as a technological advancement, but as a transformative tool for enhancing professional communication, streamlining problem-solving, and fostering profound self-reflection. Dr. Nashay Lowe guides us through the necessary mindset shift required to harness AI's power, moving beyond skepticism to see its potential as an indispensable partner in complex human endeavors.The discussion charts a journey from initial resistance to a nuanced appreciation of AI's role in the modern workplace. Favour Obasi-Ike and Dr. Nashay Lowe dissect the common fear that AI will replace human jobs, reframing the technology as a "power tool" that augments human capability rather than rendering it obsolete.Dr. Nashay Lowe states that the real professional risk isn't being replaced by AI, but by a colleague who masters it. The conversation culminates in a powerful central metaphor: AI as an objective mirror. As Dr. Nashay Lowe states, "Conflict reveals who we are, it doesn't create our divisions it reflects them." In the same way, AI offers a unique ability to reflect our communication patterns and strategic gaps without the inherent lens of a human observer.Ultimately, the episode reveals that AI's effectiveness is entirely dependent on human guidance. Through skillful prompting, critical questioning, and a commitment to ethical use, professionals can leverage AI to see their challenges, and themselves, with unprecedented clarity. This episode provides a compelling roadmap for anyone looking to integrate AI thoughtfully into their work.These are the essential insights you need to navigate this new landscape.Key TakeawaysThis section distills the most critical and actionable insights from the conversation with Dr. Nashay Lowe. These takeaways serve as foundational principles for any professional seeking to adapt to and thrive in an increasingly AI-integrated world, transforming a complex technology into a practical asset for growth and efficiency.AI is an Evolutionary Tool, Not an EnemyResisting AI is akin to resisting the adoption of computers or smartphones—a futile effort against an inevitable technological evolution. The true professional threat is not being replaced by AI itself, but by someone who masters AI as a tool to work more efficiently and effectively. Adaptation is no longer optional; it's a core professional competency.AI Serves as an Objective MirrorThe most powerful application of AI in subjective fields like conflict management is its ability to act as a mirror to our own communication patterns, biases, and choices. By analyzing language and scenarios without a human's inherent emotional or experiential lens, it can reveal subtle tensions, repetitive biases, and strategic blind spots that we might otherwise miss.Human Input Dictates AI OutputThe value of AI is not in the technology alone, but in the user's ability to guide it. Dr. Nashay Lowe emphasizes the necessity of iterative prompting, asking critical questions, and providing specific context to achieve nuanced results. A generic prompt yields a generic answer; a thoughtful, challenging prompt unlocks a deeper level of analysis and creativity.AI Can Augment, But Not Replace, EmpathyWhile AI lacks genuine consciousness or empathy, it serves as an invaluable diagnostic tool. Dr. Nashay Lowe powerfully argues that AI can remind us where empathy is missing in our strategies and communications. It can highlight a failure to consider another perspective or identify language that lacks warmth, prompting the human user to inject the necessary emotional intelligence.The User is the Ultimate Guardian of PrivacyAs AI systems become more deeply integrated with our personal and professional data streams, the user's responsibility grows exponentially. The conversation highlights the valid paranoia around connecting AI to sensitive information. The key takeaway is that the user must proactively manage data connections and maintain confidentiality, for instance, by using anonymized scenarios rather than identifiable information.These core principles provide a framework for leveraging AI not just as a machine, but as a partner in professional development.Detailed Episode Timestamps & NotesThis structured guide provides a detailed breakdown of the episode's key moments and discussions. Use these timestamps to navigate directly to the topics and insights that are most relevant to your professional journey.[00:00:00] Introduction: The Power of Human ConnectionHost Favour Obasi-Ike and Dr. Nashay Lowe reflect on their meeting in Las Vegas, emphasizing how valuable real-world, in-person connections are for creating professional opportunities, including this very podcast episode.[00:02:15] Meet Dr. Nashay Lowe: Proactive Strategy Over Reactive Problem-SolvingDr. Nashay Lowe outlines her background in international conflict management and her current mission. She applies global frameworks to local conflicts in academic and nonprofit sectors, aiming to shift leaders from "putting out fires" to implementing proactive strategies. Her goal is to create long-term, healthy habits rather than relying on ineffective "one-off" workshops.[00:04:30] Navigating AI Skepticism: A Necessary Mindset ShiftDr. Nashay Lowe addresses the common resistance to AI, framing it as a crucial mindset shift. She draws parallels to the initial skepticism surrounding cell phones and computers, arguing that AI is an evolving tool that will inevitably become integrated into every aspect of our lives. Adaptation is key.[00:06:45] The AI & Human Partnership: More Power Tool, Less ReplacementThe conversation reframes AI not as a replacement for humans, but as a tool that enhances efficiency. Dr. Nashay Lowe shares a powerful analogy from her partner, comparing the evolution of work to building a house with a hammer and nail versus a power tool, the goal is the same, but the right tool makes the process faster and more efficient.[00:10:10] AI in Conflict Management: Reflecting Our DivisionsThis segment explores the episode's central thesis. Dr. Nashay Lowe explains, "Conflict reveals who we are, it doesn't create our divisions it reflects them. And so artificial intelligence to me works much of the same way." She argues that AI can serve as an objective mirror in the subjective process of conflict resolution, identifying patterns and biases that a human mediator, operating through their own lens, might overlook.[00:14:00] The Emerging Frontier: AI as a Therapeutic ToolDr. Nashay Lowe notes the surprising trend of people using generative AI like ChatGPT for therapeutic purposes. She shares an anecdote about users having "meltdowns" on TikTok after a software update made the AI seem less "nice," underscoring the complex, human-like relationships people are beginning to form with the technology.[00:17:30] Using AI Responsibly: The Art of the PromptThis section focuses on the principle that AI's output is only as good as its input. Dr. Lowe explains the importance of prompting AI to challenge your assumptions ("Don't confirm what I'm already telling you") rather than simply validating them. Responsible use involves an iterative process of refining the AI's output with specific human feedback.[00:20:45] Privacy vs. Progress: The Security DilemmaDr. Nashay Lowe addresses the valid security and privacy concerns surrounding AI's integration with personal data like emails, calendars, and financial accounts. She contrasts this risk with a practical strategy for maintaining confidentiality in her work: using anonymized scenarios ("Person ABC") to analyze conflicts without exposing personally identifiable information.[00:25:00] Crafting Dialogue: A Masterclass in SpecificityDr. Nashay Lowe provides a masterclass on using AI to develop communication scripts. Her method involves giving the AI a specific persona ("You are a 25-year vet in conflict management") and, crucially, directing it to pull information from credible, specific sources like peer-reviewed journals. She continually refines the output with detailed feedback until it meets the desired tone and substance.[00:30:10] Dr. Lowe's Core Message: A Reminder Where Empathy is MissingDr. Nashay Lowe delivers her powerful final takeaway. She concludes that AI can never replace essential human qualities like presence, listening, or humility. However, its greatest strength is its ability to "hold a mirror to our communication patterns and ask without judgment, 'Is this how you're meant to show up?'"Learn more about this episode's insightful guest in the section below.About Our GuestThis episode features the expert insights of Dr. Nashay Lowe, a strategist dedicated to transforming how leaders approach conflict and organizational health.Dr. Nashay Lowe is a specialist in international conflict management who applies global frameworks to solve local challenges. She works primarily with academic and nonprofit leaders to help them shift from reactive problem-solving to building proactive strategies for long-term success. With a focus on creating healthier, sustainable habits within organizations, Dr. Nashay Lowe is currently exploring the cutting edge of her field by integrating Artificial Intelligence as a tool to foster more objective, effective, and positive change.Resources & Ways to ConnectConnect with Dr. Nashay Lowe:Website: https://www.loweinsights.comPodcast: The Resolution RoomInstagram: @loweinsightsLinkedIn: Nashay LoweNext Steps for Booking A SEO Discovery Call | Digital Marketing + Done-for-you SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This Clubhouse marketing session explores the multifaceted world of Restaurant SEO and its application to local businesses. Favour details how establishing a strong digital presence through third-party platforms like Uber Eats and DoorDash creates a "franchise SEO" ecosystem that builds brand authority. The discussion emphasizes off-page strategies, such as connecting Google Business profiles and social media links, to drive traffic and foster community trust. Participants also examine the role of multimedia content, suggesting that podcasts and videos can humanize a brand by showcasing chef interviews or cooking processes. Beyond restaurants, the conversation expands to cover niche industries like private investigation, highlighting how AI-driven search and reputation management are reshaping modern visibility. Ultimately, the sources advocate for a strategic blend of long-term organic growth and immediate paid advertising to maintain a competitive edge.Restaurant SEO: Uber Eats, Grubhub and DoorDash Marketing Tactical Strategies with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------Episode Timestamps[00:00:00] Introduction: Defining Restaurant SEOThe discussion begins by establishing that "Restaurant SEO" is not a unique discipline but rather a specialized application of local SEO. This foundational understanding is critical for any business reliant on a physical location for customer visits, from restaurants and local stores to farm markets. At [00:01:15], the host defines Restaurant SEO as local SEO with a "restaurant tag" on it, emphasizing its importance for driving traffic, generating tangible results, and gathering customer feedback—all vital for a local establishment's growth.By [00:03:30], the conversation introduces two key strategies for extending a restaurant's online reach. The first is Franchise SEO, which involves leveraging third-party platforms with active communities, such as DoorDash, GrubHub, OpenTable, and NextDoor. Listing a restaurant on these services creates powerful backlinks to its primary website, enhancing its authority. The second is Off-Page SEO, which refers to activities on other digital platforms, primarily social media sites like Facebook, Instagram, and TikTok. Connecting these profiles back to the main website helps build a robust online presence and authority. These definitions set the stage for the episode's central strategic debate on driving business growth.[00:10:00] The Core Debate: SEO for Trust vs. Ads for ImmediacyThis section frames the episode's central conflict, presenting two competing yet complementary philosophies for driving restaurant growth. The speakers weigh the immediate, traffic-driving power of paid advertising against the long-term, trust-building foundation of a solid SEO strategy.At [00:11:45], John makes a strong case for prioritizing paid advertising, asserting that restaurants "need customers now." He argues that paid strategies, such as a proven Facebook advertising model, are the most effective tools for immediate results and that SEO should be considered a secondary, long-term project. At [00:15:20], another speaker supports John's point on the need for immediacy, using a practical example to illustrate the customer mindset: "if I want chicken wings, I'm not worried about SEO."By [00:18:00], Favour presents the counter-argument, clarifying that SEO's primary role is to build trust and credibility before a sale can occur. He uses the analogy of a "red flag" for anyone promising immediate sales directly from SEO. The group reaches a consensus that a balanced approach is best: ads are essential for short-term traffic, while SEO serves as the indispensable long-term foundation for sustainable growth and brand authority. The conversation then transitions from this high-level strategy debate to a specific, actionable content strategy proposed by the host.[00:25:00] A Creative Content Strategy: The Restaurant PodcastThis segment introduces a novel and powerful idea for restaurants to differentiate themselves and build a deep, trust-based relationship with their community. The speakers frame podcasting as a way for a restaurant to move beyond simple listings and reviews to become a true content creator and community hub.At [00:26:10], the host proposes that a restaurant should start its own podcast, utilizing both audio and video formats to engage potential customers on a deeper level. By [00:27:30], the group brainstorms a range of compelling content ideas, including video recipes, cooking tutorials, and culinary tips; interviews with the restaurant's chefs to discuss their creative process; discussions on the quality and sourcing of ingredients; answering frequently asked questions from customers; exploring the history and cultural significance of the cuisine; collaborating with beverage brands featured on the menu; taste tests and sampling sessions; customer testimonials; and behind-the-scenes looks at special events or cookouts.By [00:30:00], the primary strategic goal of this podcasting strategy is articulated: to build profound trust by allowing customers to discover aspects of the restaurant they would never think to search for, thereby creating a stronger and more resilient brand connection. This discussion on creating unique content naturally leads to the technical necessity of structuring that content correctly on the restaurant's website.[00:33:00] Technical SEO Deep Dive: The Menu is Your WebsiteThis section uncovers a critical and often-overlooked technical SEO mistake that can severely handicap a restaurant's online visibility. The speakers reveal how relying on seemingly convenient third-party systems for menu hosting can prevent a restaurant from capitalizing on valuable search traffic.At [00:34:05], a speaker highlights the significant failure of using platforms like Toast that consolidate an entire menu onto a single landing page. He explains that this approach misses the opportunity to have 25 separate, indexable pages for a 25-item menu. By [00:36:15], the impact of this mistake is clarified: individual menu item pages should be treated like e-commerce products. Each page is capable of generating its own organic traffic and ranking for highly specific searches, such as "best chicken wings in [city]."The solution, discussed at [00:38:40], is to structure the restaurant's website so that each menu item has its own dedicated page. Each page should be optimized with rich descriptions, proper titles, and an easy-to-use ordering system, thereby maximizing the restaurant's "footprints and stamps across the internet." The conversation then shifts from these on-site technical details to the broader, future-facing topic of visibility within emerging AI search engines.[00:42:00] The Future: AI Visibility and Advanced AutomationSetting the stage for a forward-looking discussion, the experts explore how the concept of "being found" is expanding beyond traditional search engines. The focus shifts to include AI-powered Large Language Models (LLMs) and the new opportunities they present for visibility and automation.At [00:43:10], the group discusses the growing importance of "AI Visibility." This involves ensuring a restaurant's information appears when users ask direct questions to AI chatbots like ChatGPT (e.g., "what's the best sushi restaurant near me?"). They also touch on how platforms like Perplexity can be leveraged for rapid ranking within these new search paradigms.By [00:45:00], the concept of using AI agents and automation for SEO tasks is introduced. A speaker provides a powerful example of using a tool like N8N to create an agent that can log into a website daily and automatically optimize product titles. He elevates this concept by explaining the goal is to move beyond simple email reports and "upgrade to the voice agents... and my AI gives me a phone call about the listings that's been optimized," emphasizing a future where an AI proactively works and reports, even waking the owner from sleep with critical updates.At [00:47:25], the speakers identify some of the foundational data sources that LLMs use to answer queries, such as SERP API and DuckDuckGo. This highlights the necessity for businesses to be listed and visible in these core digital infrastructures to appear in AI-generated results. This look into the future of search concludes the main discussion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Andy Imms is a runner who thrives in the backyard ultra scene, where the race doesn't end until you say it does. Hour after hour, loop after loop, Andy has proven that persistence beats pace, and that the real finish line is found in resilience. He's here to share stories from the long nights, sunrises and the mental battles that make backyard ultras the ultimate test of spirit. So lace up, settle in, and prepare to be inspired, because Andy Imms is about to take us on a journey where the only limit is how many times you're willing to toe the line.Andy's Instagram - https://www.instagram.com/andyimms_byu/Pic Credit - https://www.instagram.com/stevewoodphoto/Links to friends, partners, sponsors & discount codes - https://linktr.ee/teaandtrails?utm_source=linktree_profile_share<sid=1c86b2f1-b04b-4dab-bd2f-dddf47358fa3XMILES UK - Listeners receive 10% of their order value back as store credit via the link - https://xmiles.avln.me/c/RiwxnARvfHeRFENIX LIGHT LTD - Use code T&T5 for 5% - https://www.fenixlight.co.uk/PROTEIN REBEL - Use code Tea15 for 15% off your first order - https://proteinrebel.com/PRECISION FUEL & HYDRATION - https://visit.pfandh.com/3GKxHjUPRECISION FUEL & HYDRATION PLANNER - https://visit.pfandh.com/3RuP25zHARRIER - Use code TEAS10 for 10% off - https://harrierrunfree.avln.me/c/qXhnTgIdEMeaContent may contain affiliate links which help support and grow this channel at no extra cost to you. Brew with the Coaches - CLICK HERE Hardmoors - https://www.hardmoors110.org.uk/Trail Outlaws - https://www.trailoutlaws.com/13 Valleys Ultra - https://www.13valleysultra.com/Beyond Trails - https://www.beyondtrails.co.uk/Hellfire Events - https://www.hellfireevents.com/Ourea Events - https://www.oureaevents.com/Dales Runner - https://dalesrunner.co.uk/Hannah Walsh - https://www.hannahwalsh.co.uk/Punk Panther - https://www.punkpanther.co.uk/Pen Llyn Ultra - https://penllyn.niftyentries.com/Raw Adventures - https://www.raw-adventures.co.uk/XNRG - https://www.xnrg.co.uk/
This weeks podcast is massive. We start with off season/pre season training tips, tricks and secrets along with some good old fashioned training discussion. We then reflect on the 2025 triathlon season + do our own keep doing, start doing, stop doing for 2026. Then it's on to the first ever edition of The Pretendies, the most prestigious award show in triathlon before finishing the last episode of 2025 by reading and responding to your Spotify comments. Nord VPN:Take advantage of a great deal with Nord VPN use the code triathlonhour or visit nordvpn.com/triathlonhour to get a huge discount in the 2 year plans PLUS 4 extra months! It is risk free with Nord's 30 days money back guarantee! Precision: Use the code TTH25 to get 15% off your first order with Precision at Precision Fuel & Hydration or subscribe to the Patreon and access the link that will save you 20% on every order, not just your first Patreon Pillar: Use the code TTH to get 15% off your first order with Pillar Performance at Pillar Performance or use The Feed for North American customers Lever: Use the code TTH for 20% off your Lever system Lever
The Corner – UNCHAINED | 2025 Year in Review (Kraken Rum Edition) This Saturday, Curmudgeon's Corner breaks the chains. No interviews. No scripts. No filters. Just real people, real stories, and a whole lot of Kraken Rum. The Corner – UNCHAINED is a live, unfiltered 2025 year-in-review featuring:
Happy Birthday to Favour Obasi-ike. He shares a personal message of gratitude while celebrating a birthday. He reflects on the show's prolific output, noting that over 140 out of 600+ episodes were produced in the current year alone. As the show prepares to enter its twelfth season in 2026, listeners are encouraged to explore the extensive archives via a searchable website to find specific marketing and business topics via wedontplaypodcast.comThis brief update serves as a direct connection with the audience to offer appreciation for their consistent loyalty. Finally, the creator concludes the message by looking forward to future content and heading off to a commemorative dinner.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What actually changed with David Roche's YouTube content and why did it work when so many running vlogs and films don't?In this episode of the Singletrack Podcast, I'm joined by running filmmaker and YouTube creator Jeff Pelletier for a deep, behind-the-scenes conversation about how trail running content is evolving and what Roche's Western States series revealed about the platform.We break down why YouTube rewards long-term storytelling over one-off films, how stakes and failure can be more compelling than winning, and why personality-driven channels consistently outperform brand-owned media. Jeff explains why Roche's rollout felt like a masterclass, how it changed expectations for branded content, and what brands, athletes, and creators still get wrong about YouTube.We also discuss:* Why most running brands fail on YouTube* How narrative arcs and episodic structure drive retention* The difference between short-form and long-form impact* Why YouTube is becoming the new television for endurance sports* What the next era of trail running media might look likePartners:Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (https://www.precisionhydration.com/planner/?utm_source=partner&utm_medium=podcast&utm_campaign=singletrack)Momentous - use code SINGLETRACK for up to 35% off your first order (https://livemomentous.com/) deltaG Ketones - use code Singletrack20 at checkout on their website to get 20% off your next order (https://partners.deltagketones.com/SINGLETRACK20)Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)Gorewear - use code SINGLETRACKPOD30 at checkout on their website (bit.ly/3JVNIbL) to get 30% off your purchase.Support the show
View This Week's Show NotesStart Your 7-Day Trial to Mobility CoachJoin Our Free Weekly Newsletter: The AmbushDiscover how to become a humble, hungry, happy person, that kicks butt into your 90s.In this episode, world-class strength & conditioning coach Ben Bergeron shares his holistic approach to long-term fitness, strength, and mental resilience. Learn how creating supportive environments, building strong connections, and focusing on key pillars—eat, sleep, train, think, connect—can help you crush your goals and stay fit for life. Whether you're training for life's challenges or simply want to feel great and pain-free, Ben's insights will inspire you to kick butt into your 90s. Don't miss this motivational deep dive into optimizing health and happiness!What You'll Learn in This EpisodeWhy elite performance is about sustainability, not intensityHow discipline creates freedom in training and leadershipThe difference between being busy and being effectiveWhy emotional regulation is a performance skillHow to avoid burnout while still pushing limitsWhat world-class athletes understand about consistencyWhy values-based systems outperform motivationKey Highlights: (00:00) - Intro(02:49) - Key System Mistakes for Everyday Athletes(09:35) - Creating a Movement Rich Environment(10:44) - Feeling Seen and Sense of Belonging(17:45) - Building Community in Fitness(18:50) - Evolution of Training Philosophy(20:50) - Embracing "Yes, And" in Fitness(22:56) - Shifts in Ben's Fitness Perspective(25:28) - Best Practices in Training Implementation(28:58) - Changes in the Fitness Landscape Over 20 Years(32:17) - Fitness as a Standalone Discipline(35:03) - Hydration with LMNT(37:35) - Momentous: Creatine Chews(46:01) - Importance of Fun in Training(47:00) - Squatting and Deadlifting After 40(50:03) - Current Obsessions in Fitness(52:36) - Character vs Personality in Training(58:21) - Training Character Development(01:01:00) - Changing Your Mindset for Fitness(01:05:30) - Transformative Impact of Training Methods(01:09:40) - Infinite Shelf(01:11:39) - Finding Ben Online(01:13:06) - Join the Starrett SystemSponsorsThis episode of The Ready State Podcast is brought to you by LMNT and Momentous.
What are your thoughts on the efficacy of strontium for bone health?What to you think of HRT for bone health?I have aortic valve stenosis. Is there any alternative to surgery?I have dry eyes after cataract surgeryAre there any benefits to Deer Antler for increasing HGH?
For dark days, get some sun in your eyesThe misleading vegan diet twin studyA least favorite thing from one of our listeners
Merry Christmas Eve everyone!
Merry Christmas to you and your beautiful family! This episode features Favour Obasi-ike offering a holiday greeting to his precious listeners. This captures a seasonal well-wish intended to convey warmth and spiritual favor during the winter festivities. By using a traditional festive salutation, Favour aims to establish a positive connection with you, the listener. The message is succinct and celebratory, focusing entirely on a Christian blessing associated with the Christmas season. This simple piece of media serves as a sincere gesture of goodwill and holiday cheer.Thank you for listening to the We Don't PLAY™️ Podcast Show! God bless you!-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week on the WHOOP Podcast, WHOOP Global Head of Human Performance, Principal Scientist, Dr. Kristen Holmes sits down with dual-sport national team athlete and exercise physiologist Dr. Heather Logan-Sprenger. The two take a deep dive into one of the most underrated and often forgotten about habits for human performance: hydration.Dr. Logan-Sprenger shares how growing up in Northern Ontario, watching her dad water flowers and her cat grow winter fur, quietly planted the seeds for a lifelong fascination with physiology, stress, and adaptation. From competing for Team Canada in both ice hockey and road cycling to suffering from heat stroke mid–PhD on hydration, her experience and education show just how fragile — and adaptable — the human body really is.Dr. Holmes and Dr. Logan-Sprenger identify what mild dehydration does to your metabolism, brain, and overall performance, and how hydration needs shift across the menstrual cycle. This episode will teach you the simple hydration strategies, how to calculate your sweat rate at home, and when electrolytes actually matter.(01:07) Dr. Heather Logan-Sprenger Intro: Background in Sport & Physiology(01:49) Training, Nutrition, & Hydration: Unpacking Your Body's Needs(08:06) National-Level Athlete to PhD(10:51) WHOOP Podcast Rapid Fire Questions(13:08) Training At Altitude: Hydration Dos and Don'ts (14:49) The Physiology of Heat Stroke(20:33) Correlation Between Hydration and Carbs While Training(24:51) How The Menstrual Cycle Affects Hydration (31:19) Mechanisms of Dehydration: What Happens To The Body(36:52) Cognitive Disadvantages Of Dehydration(38:56) Dehydration's Effects On The Cardiovascular & Thermoregulatory System(40:35) Dehydration's Effects On The Brain (41:29) Measuring Your Sweat Rate As An Athlete(45:39) Essential Habits To Teach Kids and Athletes About Hydration(49:20) Overhydrating and Mineral Loss with Hydration(53:45) Debunking Hydration Myths(55:54) Heart Rate, Lactate, and Power Output's Relationships to Hydration(59:48) Dr. Logan-Sprenger's Ideal Hydration Study: Mitochondrial Hypoxia and Metabolism(01:05:23) OutroFollow Dr. Heather Logan-SprengerLinkedInInstagramPeakgenicsSupport the showFollow WHOOP: Sign up for WHOOP Advanced Labs Trial WHOOP for Free www.whoop.com Instagram TikTok YouTube X Facebook LinkedIn Follow Will Ahmed: Instagram X LinkedIn Follow Kristen Holmes: Instagram LinkedIn Follow Emily Capodilupo: LinkedIn
“You make your money on the customer, not the acquisition.” In this episode, Sean sits down with Jordan, the media-buyer-turned-founder behind Instant Hydration, to unpack how he went from affiliate marketer—only eating what he killed—to helping scale multiple 8‑figure CPG brands into 9‑figure powerhouses using Meta ads, tight payback models, and a true growth engine mindset. They talk about why red‑ocean markets like electrolytes are actually a signal of demand, how to think about LTV, subscriptions and time-to-second-purchase, what really happens when a founder tries to steal your team, and the wild IP and trademark journey that led to the Instant Hydration brand.Chapters:00:00 – Cold open: “You make your money on the customer, not the acquisition”02:40 – Jordan's story: from almost-lawyer to Facebook affiliate marketer15:30 – Scaling 8‑figure CPG brands to 9‑figures with Meta ads28:10 – Why consumables, LTV and payback periods win over “one-and-done” products41:45 – The Instant Hydration origin story and trademark/IP battle55:20 – Building a true growth engine: subscriptions, email/SMS, and sending it on ad spendPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://bit.ly/9OP-YtdescRivo.https://www.rivo.io/operatorsSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
In this episode, we are back to fitness content ranking the most popular workout program designs from best to worst.We hope you enjoy this episode and if you'd like to join us in The Online Fitness Business Mentorship, you can grab your seat at https://www.fitnessbusinessmentorship.comThank you!-J & MWATCH this episode on YouTube: https://youtu.be/J8dtWap0fDoTIMESTAMPS:(00:00) — Intro(00:11) — Hydration levels & undisclosed locations(01:35) — Mike's Iron Man streak is officially OVER(06:10) — A frightening marker for society(11:59) — Jordan's catching up...(14:19) — Training splits ranked from best to worst(38:04) — One of the BEST things you can do as a parent(43:56) — What to do when you hit the wall after newbie gains(44:11) — Advice for nervous soon-to-be fathers(46:00) — Sleep training that really works(46:27) — Thanks for listening! We hope you have an amazing holiday!Follow the show on social:YouTube - https://www.youtube.com/@personaltrainerpodcastInstagram - https://www.instagram.com/personaltrainerpodcastTikTok - https://www.tiktok.com/@personaltrainerpodcastJoin our email list & get our FREE '30 Ways To Build A Successful Online Coaching Business' manual: https://bit.ly/30O2l6pCheck out our book 'Eat It!' at https://www.amazon.com/Eat-It/dp/0008543046If you have any questions you'd like to have answered on the show, shoot us an email at info@fitnessbusinessmentorship.comIf you enjoyed the episode, we would sincerely appreciate it if you left a five-star review.----Post-Production by: David Margittai | In Post MediaWebsite: https://www.inpostmedia.comEmail: david@inpostmedia.com© 2025 Michael Vacanti & Jordan Syatt
In this episode Coach Rob continues the Six Months to Ironman series by breaking down exactly how to structure your bike training for Ironman and 70.3 racing over the next 6 months.If you're a busy age-group athlete with limited training time, this episode will help you stop wasting hours on the bike and start building bike fitness that translates to raceday speed on the bike - and on the run.The bike leg dominates Ironman racing. Get it right, and you set yourself up for a great run. Get it wrong, and the race unravels fast. In this episode, Rob explains how to train the bike intelligently, not just harder.Why the bike leg should dominate your Ironman training — not the runThe fitness halo effect from bike fitness to run performance (and why it doesn't work the other way round)Why cycling lets you build aerobic fitness without the injury and soreness risk of hard runningHow to structure the perfect Ironman bike week with just three ridesThe two key phases of bike training:Building engine size (FTP)Converting that fitness into Ironman-specific enduranceHow hard your long rides should actually be (and why “a bit too hard” quietly ruins endurance gains)Simple, practical markers for Zone 2 riding using feel, heart rate, and powerStrength endurance (big gear) sessions: who they're for and how to do them safelyAerobic conditioning / sweet spot intervals for Ironman athletesWhen indoor training beats outdoor riding — and when it doesn'twhy bike discipline on race day (power control, fuelling, hydration, and ego management) is often the difference between running well off the bike and detonating halfway through the marathon.* * * * * * *SPONSORS* * * * * * * *Thinking about your first Ironman or 70.3 in 2026? At Team Oxygenaddict, we specialise in helping busy professionals fit high-quality training around demanding jobs and family life. We've just reopened for new athletes with only a handful of slots available. Book an application call today to find out if you'd be a good fit for Team Oxygenaddict for the coming season here: https://team.oxygenaddict.com/consultation-call/ * * * * * * * * * * * *precisionfuelandhydration.comPrecision Fuel & Hydration help athletes personalise their hydration and fuelling strategies for training and racing. Use the free Fuel & Hydration Planner to get a personalised race nutrition plan for your next event. And then book a free 20-minute video consultation with a member of the PF&H Athlete Support Team to refine your strategy.Listeners get 15% off their first order of fuel and electrolytes with Precision Fuel & Hydration. Simply click this link and the discount will be auto-applied at the checkout.* * * * * * * * * * * *Watch on youtubeListen on SpotifyListen on Apple Podcasts
425: Kristian Ulriksen | Albie Thomas Mile | Vic Milers Club This episode is powered by Shokz, the world leading open ear headphones pioneer. Big news——Shokz Christmas Sale is here, with up to 32% off sitewide! Visit: https://shokz.cc/irp15xmas and use code IRP15 for your exclusive listener discount! Kristian Ulriksen returns to fill in, coming off Valencia and through the Norwegian winter. Julian links up with Reece Edwards and CEO of Better Beer, Nick Cogger. Brady continues to make progress on his return to run program. IRP Partner Offer: Saily have teamed up with Inside Running Podcast to offer an exclusive 15% discount on Saily data plans! It's an eSIM service app that lets you choose from a huge range of affordable data plans in over 190 countries and 8 regions Visit: https://saily.com/insiderunning This week's running news is presented by Axil Coffee. Alexander Stitt 4:02.59 won the Australian Mile Championship at the Albie Thomas Mile Meet in Bankstown. Jaylah Hancock-Cameron won the national title in 4:37.37 Cam Myers in his last race as a junior won the 5000m in 13:32.12. Results NZ 5000 Sam Tanner 13.36.40 ahead of Sam Ruthe who ran a national U19 and U20 record of 13:40.48, while Scarlett Robb backed her win at the U20 Ondieki 3000m with a 16:25.11 personal best and victory. Official Results Abbey Caldwell opened Vic Milers Club with a 2:08.40 in the 800m A race ahead of Victoria Cholsh and Elly Flemming. Will Katic won the 800m A race in 1:50.03 ahead of Thomas Kemp and Riley Bryce. Abbey Caldwell then went on to pull off the double in winning the 1500m A race in 4:14.20 ahead of Madison King and Ally Brooks. Alexander Cameron-Smith used his finishing kick to win in 3:41.71 ahead of Luke Shaw and Evander Scott. Aths Vic Results Hub Enjoy 20% off your first Axil Coffee order! Use code IRP20 at checkout. Shop now at axilcoffee.com.au Whispers goes through the financials of Grand Slam Track's bankruptcy proceedings, then Moose on The Loose technology violating the sanctity of the long run. This episode's Listener Q's/Training Talk segment is proudly brought to you by Precision Fuel & Hydration. What are the best shoes suited for racing 5k/10k Visit precisionhydration.com for more info on hydration and fuelling products and research, and use the discount code given in the episode. Patreon Link: https://www.patreon.com/insiderunningpodcast Opening and Closing Music is Undercover of my Skin by Benny Walker. www.bennywalkermusic.com Join the conversation at: https://www.facebook.com/insiderunningpodcast/
In this conversation, Jeff Sarris and Jill Harris discuss the best dietary practices for preventing kidney stones. They emphasize the importance of understanding the role of calcium and oxalate in the diet, the need for balanced meals, and the significance of moderation in food choices. Jill provides insights into how certain foods can contribute to kidney stone formation and offers practical advice on how to structure meals to minimize risk.TakeawaysThe best foods for kidney stones depend on individual dietary needs.Calcium is essential for lowering oxalate levels in the body.Fruits and vegetables should make up a significant portion of your diet.Moderation is key; more of a good food isn't always better.Avoid extreme diets that may increase kidney stone risk.Aim for a balanced plate: half fruits and vegetables, a quarter protein, and a quarter complex carbs.Hydration is crucial in preventing kidney stones.Educate yourself on food choices to prevent kidney stones effectively.Listen to your body and adjust your diet accordingly.Consult reliable sources for dietary advice regarding kidney stones.00:00 Introduction to Kidney Stone Prevention03:07 Understanding the Best Foods for Kidney Stones05:50 Balanced Diet for Kidney Stone Prevention08:40 Moderation and Food Choices for Kidney Stones——HAVE A QUESTION? _Leave us a voicemail at (773) 789-8764.KIDNEY STONE DIET® APPROVED PRODUCTSProtein Powders, Snacks, and moreWORK WITH JILL _Start HereKidney Stone Diet® All-Access PassKidney Stone Diet® CourseKidney Stone Diet® Meal PlansKidney Stone Diet® BooksPrivate Consultation with JillOne-on-One Deep Dive24-Hour Urine AnalysisSUPPORT THE SHOW _Join the PatreonRate Kidney Stone Diet on Apple Podcasts or Spotify——WHO IS JILL HARRIS? _Since 1998, Jill Harris has been the #1 kidney stone prevention nurse helping patients reduce their kidney stone risk. Drawing from her work with world-renowned University of Chicago nephrologist, Dr. Fred Coe, and the thousands of patients she's worked with directly, she created the Kidney Stone Diet®. With a simple, self-guided online video course, meal plans, ebooks, group coaching, and private consultations, Kidney Stone Diet® is Jill's effort to help as many patients as possible prevent kidney stones for good.
In this episode, we sit down with a top entrepreneur and filmmaker Stewart Cohen, an expert and business owner of nearly 20 years, to unpack how to build genuine credibility and lasting success in an age of overwhelming digital noise ("cyber noise").Stewart shares timeless principles from his entrepreneurial journey, shaped by a family legacy of business ownership, and contrasts the foundational strategies of the past with the unique challenges of today.Stewart argues that in a world where “social media lies, websites lie,” the most valuable currency is in-person credibility. He provides a masterclass in turning client relationships into your most powerful marketing engine and explains why protecting your audience's attention is the ultimate business discipline.
This conversation covers a range of topics related to health, nutrition, and dietary practices, focusing on hydration, sodium intake, autoimmune conditions, and the implications of various diets such as keto and carnivore. The speakers discuss the importance of protein, the role of metabolic flexibility, and the nuances of interpreting health metrics like HbA1c and CAC scores. They also emphasise community engagement and the value of educational resources for a better understanding of the dietary impacts on health.Chapters00:00 Q&A and Practical Advice01:38 The Sodium Paradox: Understanding Sodium Intake and Health04:40 Dietary Strategies for Autoimmune Conditions07:40 Exploring the Benefits of Carnivore Diets09:41 Understanding HbA1c and Its Implications13:23 Nutritional Protocols and Their Efficacy15:55 Metabolic Flexibility: The Body's Energy Regulation17:47 Cortisol and Leptin: Hormonal Balance in Health19:04 The Role of Protein in Diets22:26 Evaluating CAC Scores and Dietary Impact25:35 Community Engagement and Learning Opportunities
Our annual Ultrarunning Year in Review is here! I'm joined by Brett Hornig and Leah Yingling to break down everything that defined the sport this year: the performances that reshaped the hierarchy, the storylines that sparked debate, and the trends that may permanently change how ultrarunning operates heading into 2026.Topics include:The biggest ultrarunning storylines of 2025Breakout performances and unsung heroesThe most dramatic races and moments of the yearComeback athletes and rookie standoutsSurprising results that rewrote expectationsThe rise of agents, Substack, and athlete mediaBrand wins, sponsorship shifts, and product momentsWhat 2025 tells us about the future of the sportThanks for tuning in! As always, this conversation is subjective, North American ultra-biased, and built for debate - so we want to hear from you. What did we get right - and what did we miss? What moments defined 2025 for you?Partners:Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (https://www.precisionhydration.com/planner/?utm_source=partner&utm_medium=podcast&utm_campaign=singletrack)Momentous - use code SINGLETRACK for up to 35% off your first order (https://livemomentous.com/) deltaG Ketones - use code Singletrack20 at checkout on their website to get 20% off your next order (https://partners.deltagketones.com/SINGLETRACK20)Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)Gorewear - use code SINGLETRACKPOD30 at checkout on their website (bit.ly/3JVNIbL) to get 30% off your purchase.Links:Follow Leah on Instagram, Strava, TwitterFollow Brett on Instagram, Strava, YoutubeFollow Finn on Instagram, Strava, YoutubeSupport the show
How to Write Catchy Titles, Descriptions, and High-Impact Headlines for your websites, email marketing, social media marketing, Pinterest SEO, and more with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode Summary:In this comprehensive episode + guide on crafting effective digital headlines, titles, and descriptions to boost online engagement. The speaker emphasizes that metadata acts as the essential context for content, serving as the primary factor that drives click-through rates across platforms like Google, YouTube, and LinkedIn. Strategic advice includes maintaining a title length of approximately 55 to 65 characters to avoid text truncation while maximizing visual impact. I also recommend using odd numbers, brackets, and power words to leverage psychological triggers that improve visibility and user trust. Finally, the discussion frames intentional copywriting as a vital tool for business owners to transform passive web traffic into active conversions and long-term brand authority.In high-level digital strategy, titles, descriptions, and headlines are not merely decorative—they serve as the essential "key frames" of metadata. This content architecture bridges the gap between raw information and audience discovery by providing the necessary context (Author, Host, Duration, and Intent) that search algorithms require to categorize an asset. By transforming raw content into searchable, high-value assets, a strategist ensures that the brand is prioritized within the user's search journey.Favour emphasizes that structured delivery and architectural integrity correlate directly to business results. If a title fails to establish immediate relevance, the conversion path is broken before it begins. Success in the current landscape requires a commitment to iterative improvement—ensuring the "next version" of a title or metadata set is systematically optimized based on data rather than intuition. This log details the tactical framework used by Favour, currently ranked #2 (We Don't PLAY!) on the FeedSpot Top 100 Marketing Podcasts (trailing only Gary Vaynerchuk), to drive visibility across SEO, PPC, and email ecosystems.Deep Dive: The Quantitative Science of Click-Through Rates (CTR)To maximize ROI, content creators must move beyond "gut feeling" and toward research-backed optimization. Using industry benchmarks from Orbit Media and Moz, we can calibrate headlines to meet the psychological triggers that drive user action.-------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------Timestamps[00:00] Catchy Titles vs. Structure; Metadata as the "Context to the Content."[05:00] The 600-Pixel Rule; Pixel Weight (W vs. l); The 55-Character Sweet Spot.[10:00] Moz Study Analysis; Numbers in Headlines; Why Odd Numbers Win; Brackets and Transparency.[15:00] Power Words and Psychological Triggering; Tool Highlight: CapitalizeMyTitle.[20:00] Platform Evolution: Instagram as TV; LinkedIn SEO and the One-Time URL Edit Rule.[25:00] Case Study: Ranking #2 on FeedSpot; The Math of the 12-Hour Masterclass; Call to Action.Effective content strategy requires tracking the flow of information to ensure "next-version" improvements. The following log segments the Masterclass into thematic chapters, providing the "So What?" factor for each strategic shift.Chapters:Chapter 1: The Metadata Framework [00:00 - 10:00] Context vs. Content. This segment establishes that metadata is the "context" (attributes like host and duration) that allows users to value an asset before engaging. Without these key frames, even high-quality content remains invisible to search engines and the "Exact Searcher Intent."Chapter 2: The Utility of Catchy Copy [10:00 - 18:00] Visibility Across the Funnel. Effective copy acts as the primary catalyst for Click-Through Rates (CTR) across SEO, LinkedIn, and Email. The speaker frames catchy titles as functional tools that pre-condition the audience for engagement and conversion.Chapter 3: The Physics of the Pixel [18:00 - 25:00] Typography Weight. Moving beyond character counts, this chapter introduces the 600-pixel display limit. Strategists must account for the "weight" of individual characters (e.g., a capital "W" vs. a lowercase "l") to prevent truncation and maintain a professional aesthetic on the SERP (Search Engine Results Page).Chapter 4: The Psychology of Numbers [25:00 - 35:00] Time-Value Perception. This section evaluates how numbers (specifically odd numbers) impact user psychology. The "So What?" factor is the "minute-per-item" rule: users subconsciously equate the number of items in a title to the minutes they must invest (e.g., 10 ways = 10 minutes), directly influencing the decision to click.Chapter 5: Platform Evolution [35:00 - 45:00] Ecosystem Logic. The speaker analyzes Instagram's transition to "TV-style" content and LinkedIn's rigid SEO URL logic. The key takeaway is the importance of "Exact Title Match" to meet user intent while navigating platform-specific constraints like DM automation and hashtag limits.Chapter 6: The Podcasting Marathon [45:00 - End] The Milestone Logic. Highlighting the "eighth-episode hurdle" where 500,000 creators quit annually, the speaker discusses his 600-episode milestone and the necessity of IAB Tech Lab compliance. Long-term distribution success is a result of persistence and technical "due diligence."High-Value Quotes"Metadata... that's just another way of saying how do we get context out of this content. Those are attributes... that's the context to the content." - Favour Obasi-ike"A capital W has more weight than a small w. A capital L has more weight than a small l... that weight they carry is a pixel size digitally.""If somebody clicks and finds your content valuable, resourceful, accurate, and responsive, then anything that you're going to do from SEO to PPC ads... you're able to use consistently."Resources:Companies Passing Tech Lab Compliance Programs | Podcast Compliance DirectoriesHeadline Analyzer Tool: Write Better Headlines | Write Better Headlines HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
That glass of wine at the holiday party isn't just adding calories, it's telling your liver to completely abandon fat metabolism until every trace of alcohol is cleared from your system. In this episode, I'm going to pull back the curtain on why alcohol is one of the biggest factors working against your holiday health goals, along with the effects of ultra-processed foods and stress. What's your biggest struggle with staying on track during holiday events? Join the Ultimate Human VIP community for Gary Brecka's proven wellness protocols! https://bit.ly/4ai0Xwg Thank you to our partners H2TABS: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4hMNdgg BODYHEALTH: “ULTIMATE20” FOR 20% OFF: http://bit.ly/4e5IjsV BAJA GOLD: "ULTIMATE10" FOR 10% OFF: https://bit.ly/3WSBqUa COLD LIFE: THE ULTIMATE HUMAN PLUNGE: https://bit.ly/4eULUKp WHOOP: JOIN AND GET 1 FREE MONTH!: https://bit.ly/3VQ0nzW AION: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4h6KHAD A-GAME: “ULTIMATE15” FOR 15% OFF: http://bit.ly/4kek1ij PEPTUAL: “TUH10” FOR 10% OFF: https://bit.ly/4mKxgcn CARAWAY: “ULTIMATE” FOR 10% OFF: https://bit.ly/3Q1VmkC HEALF: 10% OFF YOUR ORDER: https://bit.ly/41HJg6S RHO NUTRITION: “ULTIMATE15” FOR 15% OFF: https://bit.ly/44fFza0 GOPUFF: GET YOUR FAVORITE SNACK!: https://bit.ly/4obIFDC GENETIC METHYLATION TEST (UK ONLY): https://bit.ly/48QJJrk GENETIC TEST (USA ONLY): https://bit.ly/3Yg1Uk9 Watch the “Ultimate Human Podcast” every Tuesday & Thursday at 9AM EST: YouTube: https://bit.ly/3RPQYX8 Podcasts: https://bit.ly/3RQftU0 Connect with Gary Brecka Instagram: https://bit.ly/3RPpnFs TikTok: https://bit.ly/4coJ8fo X: https://bit.ly/3Opc8tf Facebook: https://bit.ly/464VA1H LinkedIn: https://bit.ly/4hH7Ri2 Website: https://bit.ly/4eLDbdU Merch: https://bit.ly/4aBpOM1 Newsletter: https://bit.ly/47ejrws Ask Gary: https://bit.ly/3PEAJuG Timestamps 00:00 Intro of Show 02:30 Alcohol as a Toxin in Your Body 03:42 Ultra-Processed Foods Making You Hungrier 04:16 Stress Raising Cortisol 04:40 Hydration to Combat Inflammation 06:24 The Alcohol, Sleep, and Whole Foods Strategies 08:23 Join the TUH VIP The Ultimate Human with Gary Brecka Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user's own risk. The Content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. Learn more about your ad choices. Visit megaphone.fm/adchoices
Skip the gimmicks and get the best fitness gifts that deliver results all year. In this episode, we break down the top 10 gifts for fitness enthusiasts—what each one does, who it's best for, and realistic price ranges—so you can match the right gift to the right person (or your own wish list). APPLY FOR COACHING: https://www.lvltncoaching.com/1-1-coaching SDE Method app: https://www.lvltncoaching.com/sde-method-app The Fitness League Waiting List https://u3rwk.share.hsforms.com/2rkAwsFntTAeZ__PxwXdr4Q Macros Guide https://www.lvltncoaching.com/free-resources/calculate-your-macros Join the Facebook Community: https://www.facebook.com/groups/lvltncoaching FREE TOOLS to start your health and fitness journey: https://www.lvltncoaching.com/resources/freebies Alessandra's Instagram: http://instagram.com/alessandrascutnik Joelle's Instagram: https://www.instagram.com/joellesamantha?igsh=ZnVhZjFjczN0OTdn Josh's Instagram: http://instagram.com/joshscutnik Chapters 00:00 Gifts for Fitness Lovers 03:17 Home Gym Essentials 08:44 Rucking: A Unique Cardio Option 12:07 Heart Rate Monitoring 13:39 Fitness Watches and Their Benefits 16:52 Wearable Technology for Fitness Tracking 19:14 The Benefits of Massage Guns 20:41 Choosing the Right Shoes for Lifting and Running 22:54 The Importance of Quality Protein Supplements 28:12 Enhancing Sleep Quality with Upgrades 33:30 Gifting Fitness: Coaching and App Memberships 35:59 The Role of Electrolytes in Hydration
Big news from Singletrack and Massif Running — we are the new owners and race directors of the Antelope Island Buffalo Run. Sign up here.One of Utah's most iconic trail races, the Buffalo Run has been a cornerstone of the Wasatch trail running community for nearly 20 years. Founded by longtime race director Jim Skaggs, the event has always been about more than racing — it's been a spring running party, a reunion, and a race that welcomes everyone from first-timers to lifelong ultrarunners.In this episode, Finn Melanson is joined by Singletrack producer Scott Hickenlooper to share:* Why Singletrack/Massif Running decided to take over the Buffalo Run* What will stay the same — and what will evolve — under new ownership* The history and legacy of the event on Antelope Island* Course details, races distances, and why this is one of the fastest and most unique trail races in the Mountain West* How this fits into Singletrack's long-term vision for trail running in UtahRegistration is officially open for 2026 Antelope Island Buffalo Run! Sign up here.Partners:Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (https://www.precisionhydration.com/planner/?utm_source=partner&utm_medium=podcast&utm_campaign=singletrack)Gorewear - use code SINGLETRACKPOD30 at checkout on their website (bit.ly/3JVNIbL) to get 30% off your purchase. Support the show