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In this episode, Dr. David Jockers reveals the dangers of processed seed oils and how they poison your mitochondria, preventing your body from burning fat efficiently. You'll learn how these oils contribute to chronic inflammation and oxidative stress, making fat burning nearly impossible. Dr. Jockers also explains the harmful effects of processed sugars and starches, which spike insulin levels and keep your body in sugar-burning mode. By reducing these ingredients, you can kickstart fat burning and improve overall metabolic health. The episode dives into the harmful chemicals found in many everyday foods, including preservatives and artificial sweeteners. Dr. Jockers discusses how these chemicals disrupt your cell function and damage your gut, making it essential to avoid them for optimal health and fat loss. In This Episode: 00:00 Introduction to Mitochondria and Seed Oils 00:21 Podcast Introduction and Overview 03:27 Three Food Ingredients to Avoid 03:52 Processed Seed Oils: The Hidden Danger 07:33 Processed Carbohydrates and Their Impact 09:34 Harmful Chemicals in Food 11:19 Healthy Alternatives and Recommendations 15:20 Nutrient-Rich Foods for Better Health 20:47 Hydration and Gratitude 22:41 Conclusion and Final Thoughts Boost your health with Paleo Valley's Organic SuperGreens powder. Packed with 23 nutrient-rich superfoods, it's free from inflammatory cereal grasses and easy to add to any drink or recipe. It's USDA organic, gluten-free, and contains no fillers or sugars. Enhance your daily nutrition with a quick scoop! Save 15% at Paleo Valley using code 'JOCKERS' When it comes to cooking, Chef Foundry offers the perfect solution with their P 600 ceramic cookware, which is free from Teflon, PFAS, and plastic coatings. Made with Swiss-engineered ceramic, this cookware makes it easy to prepare healthy meals without the toxins. Take 20% off with code SAFE20 at chefsfoundry.com/jockers and upgrade your kitchen today. Get Huel's full High-Protein Starter Kit with my exclusive offer of 20% OFF online with my code Jockers20 at huel.com/Jockers20. New Customers Only. Code only valid for the bundle. Thank you to Huel for partnering and supporting our show! "Seed oils are poison to your mitochondria—destroying your ability to burn fat and causing chronic inflammation" ~ Dr. Jockers Subscribe to the podcast on: Apple Podcast Stitcher Spotify PodBean TuneIn Radio Resources: Paleovalley Save 15% using JOCKERS at paleovalley.com/jockers. Visit chefsfoundry.com/jockers for 20% off with code SAFE20. Connect with Dr. Jockers: Instagram – https://www.instagram.com/drjockers/ Facebook – https:/www.facebook.com/DrDavidJockers YouTube – https://www.youtube.com/user/djockers Website – https://drjockers.com/ If you are interested in being a guest on the show, we would love to hear from you! Please contact us here! - https://drjockers.com/join-us-dr-jockers-functional-nutrition-podcast/
In this episode of the Marketing Club on Clubhouse, host Favour Obasi-ike, MBA, MS discusses "Social Business: LinkedIn SEO Best Practices with Marketing Tactical Strategies". The conversation, with industry friends and guests Jolanta, Celeste, and David Baker, delves into the nuances of optimizing your LinkedIn presence to increase visibility and build a strong personal brand. The episode covers a range of topics, from the importance of a clean and professional LinkedIn profile URL to the strategic use of LinkedIn features like newsletters and polls. The speakers emphasize the long-term value of content creation, the significance of building an email list, and the power of leveraging AI tools to enhance your marketing efforts.This podcast episode is packed with actionable advice for anyone looking to leverage LinkedIn for business growth and personal branding and social business building.Learning TopicsLinkedIn Profile Optimization: Learn how to optimize your LinkedIn profile for maximum visibility, including the importance of a clean URL and a well-crafted headline.Content Strategy: Discover effective content strategies for LinkedIn, including the use of polls, GIFs, and newsletters to engage your audience.The Power of Email Marketing: Understand why building an email list is crucial for long-term business success and how to integrate it with your LinkedIn strategy.Leveraging AI Tools: Get insights into using AI tools like Shield App to analyze your LinkedIn performance and gain a competitive edge.Long-Term SEO Value: Learn about the long-term benefits of creating high-quality content and how it contributes to your overall SEO strategy.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00 - 01:53] Introduction to LinkedIn SEO and its importance for business growth.[01:53 - 05:26] The importance of a clean and professional LinkedIn profile URL.[05:26 - 08:08] How to optimize your LinkedIn headline and avoid keyword stuffing.[08:08 - 15:45] The long-term value of content and the 24-month yield of an article.[15:45 - 23:10] The importance of building an email list and not relying solely on social media platforms.[23:10 - 33:31] How to use LinkedIn polls to engage your audience and gather insights.[33:31 - 40:12] Using GIFs on LinkedIn to make your posts more visually appealing.[40:12 - 50:30] The benefits of creating a LinkedIn company profile and using newsletters.[50:30 - 01:05:00] Discussion on various AI tools and search engines like Perplexity, ChatGPT, and Gemini.[01:05:00 - 01:15:00] Guest David Baker shares his story about getting locked out of his LinkedIn account and the importance of owning your audience.[01:15:00 - 01:25:00] Introduction to Shield App, an AI tool for LinkedIn analytics.[01:25:00 - 01:36:45] Final thoughts and key takeaways from the speakers.Frequently Asked Questions (FAQs)Q: Why is it important to have a clean LinkedIn URL?A: A clean LinkedIn URL (e.g., linkedin.com/in/yourname) is crucial for SEO and personal branding. It makes your profile look more professional and easier to find. Avoid URLs with random numbers or characters, as they can hurt your visibility.Q: Should I use hashtags on LinkedIn?A: The speakers suggest that hashtags are not essential on LinkedIn. It's more important to create high-quality content that resonates with your target audience. However, if you do use hashtags, use them sparingly and strategically.Q: How can I make my LinkedIn posts more engaging?A: You can use polls, GIFs, and visually appealing content to make your posts more engaging. Polls are a great way to interact with your audience and gather feedback, while GIFs can add a touch of personality to your posts.Q: What is the Shield App?A: Shield App is an AI-powered analytics tool for LinkedIn. It helps you track your content performance, understand your audience, and gain insights to improve your LinkedIn strategy. The speakers recommend it as a valuable tool for serious LinkedIn users.Q: Why is building an email list so important?A: You don't own your social media followers. If you get locked out of your account or the platform changes its algorithm, you could lose your audience. An email list gives you a direct line of communication with your followers that you control.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In today's episode, Mark is joined by an incredible guest, Gary Howells, fresh off the back of completing the Oman 165, a brutal multi-day ultramarathon set deep in the stunning but unforgiving Wahiba Sands desert of Oman. Covering roughly 165 miles over six days, the event takes runners across rolling dunes, rocky plains, and remote desert landscapes, with long, hot stages by day and basic camp life by night in a fully supported race environment.Gary, a former soldier and qualified physiotherapist who now works as a full-time running coach, thrives on pushing his limits in extreme events across the globe, and he explains why this challenge stands out as his most enjoyable adventure to date. Together, Mark and Gary dive into what it's really like to run through the Wahiba desert, the mental and physical demands of staged ultras, and key considerations if you're tempted by something similar, including smart foot administration, blister prevention, and crucially, what not to carry when the race support allows you to travel lighter. Along the way, Mark announces the lucky winner of £200 worth of Precision Fuel & Hydration, shares why having a good coach or personal trainer to teach you how to lift correctly can be a game-changer for performance, and highlights the importance of supporting your local events to keep the endurance community thriving. Enjoy.https://www.peakperformancewales.com/https://www.justgiving.com/page/gary-howells-10in10?newPage=true
In this episode of the Oxygenaddict Triathlon Podcast, Coach Rob Wilby answers 10 listener questions about Ironman training for busy age-group triathletes, especially athletes juggling work travel, family commitments, and limited training time.If you feel like you're constantly cramming sessions, missing workouts, or unsure what to prioritise, this Q&A will help you simplify your training, protect your recovery, and stay consistent all the way to race day.Topics covered include:How to structure a repeatable Ironman training week when life is hecticThe “4 key sessions” framework (what matters most when you're busy)What to do after a disrupted week (travel, missed bike sessions) — and why not to “make up” workoutsHow close you can place hard sessions together without compromising recoveryWhether a half / full marathon during an Ironman build helps or harms performanceWhen to retest FTP and why testing is about training accuracy (not ego)“My training hasn't gone to plan” - do I still have enough time before Ironman?How to approach a 70.3 as a B-race before your Ironman (race vs rehearsal vs training day)When to shift into race-specific Ironman preparationHow to know if training is working when you don't feel fitter week to weekA simple way to judge readiness using consistency metrics This episode is a practical, no-fluff guide to training smarter, so you arrive healthy, confident, and ready to execute on race day.* * * * * * *SPONSORS* * * * * * * *Thinking about your first Ironman or 70.3 in 2026? At Team Oxygenaddict, we specialise in helping busy professionals fit high-quality training around demanding jobs and family life. We've just reopened for new athletes with only a handful of slots available. Book an application call today to find out if you'd be a good fit for Team Oxygenaddict for the coming season here: https://team.oxygenaddict.com/consultation-call/ * * * * * * * * * * * *precisionfuelandhydration.comPrecision Fuel & Hydration help athletes personalise their hydration and fuelling strategies for training and racing. Use the free Fuel & Hydration Planner to get a personalised race nutrition plan for your next event. And then book a free 20-minute video consultation with a member of the PF&H Athlete Support Team to refine your strategy.Listeners get 15% off their first order of fuel and electrolytes with Precision Fuel & Hydration. Simply use code OXYGEN26 at checkout to claim your 15% discount* * * * * * * * * * * *Watch on youtubeListen on SpotifyListen on Apple Podcasts
Favour Obasi-ike, MBA, MS takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer.A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada
On this episode of the Hockey IQ podcast, we sit down with Val Hannahs, Registered Dietitian with Bachelor in Medical Dietetics... and hockey mom!A few areas on this episode we discuss:Hydration routines4-2-1 Pre-Game NutritionHow to fuel ahead of gamesHow to fuel during gamesHow to fuel after games to maximize recovery and other goalsSweat rates and electrolyte loss ratesCreating good nutrition habits and environmentsAvoiding crampingCheck out Hockey's Arsenal all over the web:Twitter @HockeysArsenal (@CoachRevak for Greg)Hockey IQ Podcast Spotify or Apple Podcasts or on our websiteYouTube @HockeysArsenalFacebook @HockeysArsenalNewsletter HockeysArsenal.Substack.Com
If, like us, you grew up in the late 70's- 1990s, you were inundated with one new, and seemingly world-saving message. RECYCLE! Don't just throw things into the landfill; recycle what you use, reduce your use and reuse what you have! Unfortunately, Recycling Centers aren't just home to hard workers trying to help us make the world better. They are sometimes used to dispose of people. TodayI will be telling the stories of bodies found at Recycling Centers. Some accidental, some, like Stephanie Standen, were purposeful. Listener warning, as this will include the story of Baby Precious. A newborn, disposed of like garbage.To get started on your own newspapers.com journey, Go to Newspapers.com/Crime. When you sign up, use discount code MurderInTheRain to get 20% off!Visit justaddBUOY.com/MITR to get started with some Buoy drops focused on Hydration, digestion, brain health, Immunity, rescue, or energy!Intro (compilation of songs)Recycle Rap - Captain Planet - Intro Theme - Give A Hoot! Don't Pollute "Dirty Word" - 1986 Commercial - Keep America Beautiful: The Crying Indian (1970) - Recycle Reduce Reuse AND CLOSE THE LOOP - Yakety Yak take it back - 35mm - "HD" - Reduce, Reuse, Recycle (1991) - 1991 Coca-Cola Classic "Recycle With The Real Thing" TV Commercial - Batty Rap from Ferngully Swan Island Basin Remedial Design Group - EFI Recycling - The Oregonian June 29 2013- Found Dead, baby gone but not forgotten - ‘Baby precious' killer charged 10 years after newborn's body found on recycling plant conveyor belt - Oregon Health Authority: Safe Surrender: When a Parent Can't Care for a Newborn - Two Adult Males Located Deceased in North Portland - When Did Americans Start Recycling? | HISTORY - Decades of public messages about recycling in the US have crowded out more sustainable ways to manage waste - The Idaho Statesman Dec 9 2008 Autopsy Shows Man Crushed in Paper Bale was Drunk - IN THE COURT OF APPEALS OF THE STATE OF WASHINGTON DIVISION THREE STATE OF WASHINGTON, Respondent, v. EUGENE ALEC JUPP, Appellant - Statesman Journal May 23 2011- Police ID body found at recycling center - The Oregonian Nov. 12 2008- Man's body found inside 1,500-pound paper bale - The Spokesman Review April 5 2019- Roommate death nets 25 years - The Spokesman Review April 20 2018- Man sought in killing turns himself in- - The Spokesman Review April 19 2018- Estrangement, isolation in victim's past - The Spokesman Review April 21 2018- Man's bail set at $1 million for alleged murder of roommate - The Spokesman Review March 1 2019 MurderSupport this podcast at — https://redcircle.com/murder-in-the-rain/exclusive-contentAdvertising Inquiries: https://redcircle.com/brands
In this episode of the Singletrack Podcast, I sit down with Andy Blow, CEO and founder of Precision Fuel & Hydration, for a wide-ranging conversation about what athletes at all levels still get wrong about fueling and hydration in ultrarunning. A note up front: Precision Fuel & Hydration is a major partner of the Singletrack Podcast — a partnership we're proud of and want to fully disclose. That said, this conversation isn't contractually obligated. It's the exact discussion I would want to have with Andy regardless, driven by a growing curiosity around nutrition, technology, and performance in endurance sports.Andy brings a deep and unique background to the conversation, with a degree in Sports & Exercise Science from the University of Bath, experience working as a sports scientist with Formula 1 teams, and a role helping establish the Porsche Human Performance Centre before founding Precision Fuel & Hydration.We explore both fundamentals and frontiers, including:Why many ultrarunners — including elite athletes — succeed despite gaps in nutrition knowledgeCore hydration concepts like sweat rate, sweat sodium concentration, and blood volume contractionThe danger of chasing marginal gains before mastering the basicsWhy real-time sweat tech still isn't quite ready for prime time “Ballpark accuracy” vs perfect precision in fueling and hydrationAid-station decision-making, guardrails, and crew strategy in ultra racesThe emerging challenges of fueling and hydrating for multi-day eventsI learned a lot in this one, and hope you do too.Partners:Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (https://www.precisionhydration.com/planner/?utm_source=partner&utm_medium=podcast&utm_campaign=singletrack)Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)Janji - premium trail running apparel (https://janji.com/)Support the show
Click to Text Thoughts on Today's Episode What if I told you that five simple kitchen systems could make healthy eating feel automatic instead of exhausting?In this episode, I share five practical kitchen systems I use daily to make healthy eating easier and less overwhelming. My friends started sharing their organization systems on Marco Polo, and it made me realize something surprising about myself— I actually DO have helpful kitchen/food prep routines!Today, I walk you through my simple, actionable strategies for staying hydrated, getting adequate protein, and having healthy food ready when I need it. These systems work for me right now, but may change—and that's okay. The goal is to find what works for YOU and start with just ONE system at a time. Main points discussed: 1. My morning hydration system2. My protein coffee system3. Tips for prepping protein (my fav ways to do this)4. Mindsets to help you not get overwhelmed but rather make healthy living easierLinks:Join Moving Forward Together! Applications are open now, learn more at gracedhealth.com/smallgroups My latest recommended ways to nourish and move your body, mind and spirit: Nourished Notes Bi-Weekly Newsletter Be Strong and Vibrant! Online Strength Training Course for Christian Women in Perimenopause and Beyond 30+ Non-Gym Ways to Improve Your Health (free download)Connect with Amy: GracedHealth.com Instagram: @GracedHealthYouTube: @AmyConnell
430: New Balance Indoor Grand Prix | State Track Meets | Nitro Deviate 4 Review This weeks episode of Inside Running Podcast is proudly brought to you by CD Joinery Bluff 2 Boat Ramp Fun Run. Come visit the stunning North West Coast of Tasmania and plan your ultimate runcation today! It's Just 90 minutes from world-famous Cradle Mountain Indulge in amazing local food and take on the Bluff 2 Boat Ramp run and race some of Australia's fastest. You can recover in style with a one-of-a-kind post-race sauna at Savu Saunas Tasmania is calling – will you answer? Enter today - www.bluff2boatramp.com Brad considers joining a club ahead of a summer series track race. Julian turns to hiking and biking while his knee is on the mend. Brady braces for the return to work and a heatwave. This week's running news is presented by Precision Fuel & Hydration, they make it simple with a free online planner, visit precisionhydration.com and get your numbers. Cameron Myers ran 7:27.57 for a new 3000m National Record at the New Balance Indoor Grand Prix, winning ahead of Andrew Coscoran and Graham Blanks. Josh Hoey ran 800m Indoor World Record of 1:42.50, paced by his brother Jaxson Hoey. Linden Hall came second in the 3000m in 8:27.03 PB, with Jess Hull third in 8:36.03 behind Elle St. Pierre winning in 8:26.54 Hobbs Kessler ran the 2000m indoor World Record in 4:48.79, with both he and Grant Fisher beating Cole Hocker's newly minted mark from the day before at a separate meet. Sarah Billings placed fourth in the women's 1500m in 4:01.79 just behind winner Dorcus Ewoi in 4:01.22 Results Abby Caldwell won the 1500m A Race in 4:04.13 at the Vic Milers Meet in Doncaster, ahead of Jaylah Hancock-Cameron and Imogen Baker. Jonathan Harris took control to win the 1500m in 3:41.24 just ahead of Charles Barrett and Lucas Chis. Tess Kirsopp-Cole won the 800m A Race in 2:05.51 ahead of while Declyn Tanner and Elly Fleming, while Jack Lunn won in 1:50.09 to hold off Will Katic and Lachlan Thomas. Aths Vic ResultsHub Adrian Potter ran 13:59.63 for 5000m at the Adelaide Distance Series, with Monique Hollick taking it out in 17:17.89. Athletics SA Results Fleur Cooper won the 1500m at the NSW Milers Meet in 4:24.06 ahead of Aynslee Van Gran and Ava Garnys, while in the Men's Elliot Metcalf won in 3:46.33 ahead of Oliver Ham and Matthew McLachlan. Athletics NSW Results Sam Ruthe breaks the world under 16 mile record of 3:53.83 at the Cooks International Classic in Whanganui, New Zealand behind Sam Tanner who won in 3:53.36. The Post NZ Article Boston Marathon announced professional fields featuring Australians Leanne Pompeani, Lisa Weightman, Izzi Batt-Doyle and Andy Buchanan. Boston Marathon 2026 Pro Field Announcement Tokyo Marathon announced their Elite Fields featuring Sinead Diver, Vanessa Wilson, Ed Goddard and Alex Harvey. Japan Running News The boys receive the newly released Puma Deviate Nitro 4 and review the new trainers, going through the specs, fit and feel out on the road. Whispers gets the elite field Bluff 2 Boat Ramp trickling through, then there's also news of Brigid Kosgei changing allegiance from Kenya to Turkiye Kenyan Broadcasting Corporation Article Moose on the Loose tries to give a reality check to influencers setting moonshot goals. This episode's Listener Q's/Training Talk segment is proudly brought to you by Precision Fuel & Hydration. How would you structure marathon training around three days of running per week? Visit precisionhydration.com for more info on hydration and fuelling products and research, and use the discount code given in the episode. Patreon Link: https://www.patreon.com/insiderunningpodcast Opening and Closing Music is Undercover of my Skin by Benny Walker. www.bennywalkermusic.com Join the conversation at: https://www.facebook.com/insiderunningpodcast/ To donate and show your support for the show: https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=9K9WQCZNA2KAN
Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this strategic follow-up, Favour Obasi-ike, MBA, MS unveils the powerful, interconnected Microsoft ecosystem and why it's a game-changer for SEO. Move beyond Google and discover how Bing, Perplexity AI, and LinkedIn work together to build your website's authority and visibility in the age of AI search.We delve into the crucial, often-missed strategy for new websites: using Bing Webmaster Tools as a "language bridge" to accelerate Google's recognition of your site. Learn why your website must become your proprietary first-party data asset and how structured content gets cited by platforms like Perplexity.This episode is your roadmap to LLM (Large Language Model) Visibility, providing actionable steps on building trust signals, implementing schema markup, and creating a unified content structure that works across all platforms—not against them.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online
In this high-performance episode, I'm joined by Dr. Sean Drake, a man who's treated athletes from the NFL, MLB, PGA, and Team USA, to talk about what really drives recovery and performance. Sean shares the game-changing insight that it's not just about muscles and bones; it's about nervous system adaptability and learning how to regulate the body under stress.We unpack the foundations of elite recovery: hydration, light exposure, temperature, mindset, and spiritual connection. We also dive into Sean's nonprofit work, his definition of movement as medicine, and how to translate Olympic-level recovery to everyday life. Whether you're an athlete, a biohacker, or someone just trying to feel better in your body, this episode is packed with tools and truth.Connect With SeanLearn more about Dr. Sean: https://moderneathlete.com/Follow Sean on Instagram: @drseandrake Episode Highlights[00:00] – Meet Dr. Sean Drake: NFL, Olympics, and the Rx Movement[02:10] – The #1 lesson from elite athletes: nervous system resilience over raw strength[04:00] – Movement as medicine: how we lost it, and how to bring it back[06:15] – Hydration, light, and temperature: recovery 101[08:45] – When recovery goes wrong: chasing intensity over adaptability[10:30] – What makes a practitioner elite: empathy, energy, and true listening[13:12] – Tools vs. protocols: why recovery has to be personal[15:55] – What we can all learn from Olympic training cycles[18:05] – From body to spirit: the recovery connection we don't talk about enough[20:42] – The Rx Movement: Sean's mission to make healing more human[24:10] – Creating safety in the body: a new goal for performance[26:28] – How to connect with Dr. Sean Drake and explore his work Links & ResourcesThe Biological Blueprint Program: https://www.beautifullybroken.world/Beam Minerals: http://beamminerals.com/beautifullybroken— Code: BEAUTIFULLYBROKENSilver Biotics: bit.ly/3JnxyDD— 30% off with Code: BEAUTIFULLYBROKENLightPathLED: https://lightpathled.pxf.io/c/3438432/2059835/25794— Code: beautifullybrokenCathcBio https://www.catchbio.com/beautifullybroken— Code: beautifullybroken CONNECT WITH FREDDIEWork with Me: https://www.beautifullybroken.world/biological-blueprintWebsite and Store: (http://www.beautifullybroken.world) Instagram: (https://www.instagram.com/beautifullybroken.world/) YouTube: https://www.youtube.com/@freddiekimmel Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if sustainable weight loss wasn't about dieting harder—but about restoring your metabolism and learning how to live well for the long term?In this episode of the Visibly Fit Podcast, I sit down with Maxime Sigouin, founder of MAVI Wellness and author of Forever Fit, to unpack what metabolic health really means—and why most people regain the weight they work so hard to lose.Maxime's story is powerful. After his late partner was diagnosed with breast cancer at just 22 years old, everything changed. Through whole-food, plant-based nutrition and lifestyle shifts, she lived years beyond what doctors predicted. That experience didn't just shape his beliefs—it ignited his mission to help others avoid preventable chronic disease and reclaim their vitality.We talk about why most diets fail, how metabolism actually works, and why mindset—not motivation—is what keeps people stuck. If you've ever felt discouraged by past programs, overwhelmed by conflicting nutrition advice, or frustrated by weight that won't stay off, this episode is for you.You'll learn why Maxime calls healthy living a “seatbelt for life,” how reverse dieting protects your metabolism, and why taking care of yourself isn't selfish—it's one of the most loving things you can do for the people who depend on you.This conversation will challenge how you think about food, movement, discipline, and aging—and it will leave you encouraged, equipped, and ready to take your next step toward lasting health.Chapters:[00:00] Podcast Preview[01:12] Topic and Guest Introduction[04:10] A Life Driven by Purpose[06:35] Cancer, Nutrition, and a Wake-Up Call[08:52] Why Plant-Based Living Is a “Seatbelt for Life”[09:50] Athletic Performance on a Plant-Based Diet[10:55] Rebranding, Marriage, and MAVI Wellness[11:40] What “Forever Fit” Really Means[14:20] Reverse Dieting Explained[17:10] Why Transformation Starts in the Mind[19:45] Self-Sabotage and Talking Yourself Off the Ledge[20:50] Why Self-Care Is Not Selfish[22:36] The Five-Phase Forever Fit Blueprint[30:20] The Power of Sleep, Hydration, and Daily Movement[36:12] The One Mindset Shift That Changes Everything[38:49] Where To Get Forever Fit Book[39:25] Final Encouragement[41:30] Maxime's Life Verse and TattoosResources mentioned:Forever Fit Book Website: foreverfitbook.comGet your copy on AmazonConnect with today's guest:Maxime Sigouin is an accomplished fitness coach and athlete, and the founder of MAVI Wellness, formerly known as Fit Vegan Coaching. With over a decade of experience, Maxime helps people across the country build healthier, more sustainable lifestyles through whole-food, plant-based nutrition and exercise.He has supported hundreds—approaching a thousand—individuals in transitioning to healthier habits and has become a respected voice in the health and wellness space. Maxime offers one-on-one coaching, online programs, and community-based support designed to promote long-term metabolic health and lasting results.Beyond coaching, Maxime's heart for service runs deep. He completed a powerful cycling journey from Canada to San Francisco to raise funds for cancer patients, a cause that is deeply personal to him. Driven by faith and purpose, he is passionate about helping others thrive physically, mentally, and spiritually.Maxime's long-term mission is to impact 1 million lives by 2050 through sustainable health, education, and lifestyle transformation. P.S. If you're just checking out the show to see if it's...
Sara Blackmer is not your typical CEO. A decorated U.S. Air Force Lieutenant Colonel turned award-winning tech executive, Sara brings battlefield precision and boardroom credibility to her ventures. As a senior partner at Salaiko Capital and CEO of FluidLogic, she blends her passion for service, technology, and leadership to create cultures of excellence and drive innovation. On this episode we talk about: What 15 generations of military service taught Sara about leadership and resilience How she transitioned from the Air Force to high-level tech entrepreneurship Building a problem-solving mindset that thrives in both combat and corporate environments Why following your curiosity can lead to your dream career—one you didn't even know existed The science of hydration and why most people aren't “doing water right” Top 3 Takeaways Your career path doesn't need to be linear—focus on your “why,” give 110%, and opportunities will find you. True leadership starts with service, whether it's for your country, your team, or your customers. Hydration is a simple yet overlooked performance multiplier—mastering it can dramatically improve focus and recovery. Notable Quotes “You can have any life you want, but you can't have every life you want.” “There is no one right path—your job is to bring 110% to whatever you're doing right now.” “If you just do water right, you'll be amazed at how much better your body performs.” Connect with Sara Blackmer: LinkedIn: linkedin.com/in/sarablackmer Website: fluidlogic.com Company: solycocapital.com Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices
In this insightful episode, Favour Obasi-ike, MBA, MS breaks down the critical differences and essential overlaps between traditional Google SEO and the emerging field of ChatGPT SEO (optimization for AI search). The core distinction is framed as Websites vs. Conversation. While Google prioritizes structured, keyword-optimized websites, AI models like ChatGPT, Perplexity, and Gemini focus on providing direct, conversational answers.Favour Obasi-ike argues that the future of content visibility lies in establishing your website as the central anchor for all content distribution. By consistently linking your website across all platforms (YouTube, LinkedIn, podcasts, etc.), you build the domain authority and citation structure necessary for AI models to trust and cite your content. He emphasizes that AI-driven search is shifting the user experience from "clicking" on a link to "trusting" a direct answer, making the source's authority more critical than ever. The podcast episode concludes with actionable advice on technical SEO, including optimizing for page speed, Core Web Vitals, and formatting content with listicles and tables to be easily digestible by AI.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineKey Episode TakeawaysThe Fundamental Difference: Websites vs. ConversationThe core difference is in the format each search system prioritizes. Google SEO is built around ranking individual websites on search result pages (SERPs) for structured keywords. The user's journey involves clicking through to a website.ChatGPT SEO, on the other hand, is built for a conversational AI interface. The goal is to provide the perfect, direct, and trusted answer within the chat window itself, minimizing the need for a click.The New SEO Ecosystem: LLM VisibilityTo achieve LLM Visibility (Large Language Model Visibility), you must understand that search is now split between two major ecosystems.The Google/OpenAI ecosystem includes Google search, ChatGPT (using the Atlas Browser), and the associated platform, YouTube.The Microsoft/Perplexity ecosystem includes the Perplexity AI platform (using the Comet Browser) and the associated Microsoft-owned platform, LinkedIn.Actionable Steps for 2026 SEO StrategyEstablish Your Anchor: Your website must be the central hub for all your content.Distribute Your Authority: Place your website link on every third-party platform (social media, podcast directories, video descriptions).Optimize for Speed: Prioritize Core Web Vitals and page speed for both mobile and desktop to ensure a positive user experience, which Google rewards.Format for AI: Structure your content using tables, listicles, and concise, keyword-rich formatsto make it easy for AI models to extract and cite direct answers.Build Trust, Not Just Clicks: Focus on building long-term trust and authority with search engines through consistent, high-quality, and structured content.Episode Timestamps[00:00] Introduction: Google SEO vs. ChatGPT SEO, Optimization Showdown.[00:30] Defining the core difference: Google focuses on websites, ChatGPT focuses on conversation.[01:33] The connection: ChatGPT Atlas (browser) citing YouTube (owned by Google).[03:52] The goal: Use your website as an anchor for content distribution.[04:02] Understanding LLM Visibility (Large Language Model Visibility).[04:28] The emerging AI browser landscape: ChatGPT Atlas, Perplexity Comet, and the upcoming Google Disco.[05:30] The two major ecosystems: Google/YouTube/ChatGPT vs. Microsoft/LinkedIn/Perplexity.[06:15] The importance of checking your business's citations with "Google Learn About."[06:56] AI's focus on directness and specificity in answers (Siri, Alexa, etc.).[08:00] The shift from "click" to "trust" in AI-driven search results.[09:00] Why a strong website domain authority is crucial for AI citation.[10:00] The concept of "AI-friendly" content and the need for listicles and tables.[11:00] The future of search: AI-driven answers vs. traditional links.[12:00] The importance of structured data and schema for AI.[13:00] The difference between a website and a social media profile.[14:00] The need for a content mix (audio, video, text, image).[15:00] The role of a website in the new SEO ecosystem.[16:00] The power of a website's domain authority.[17:00] The shift from "click" to "trust" in AI-driven search.[18:00] The importance of technical SEO: Page Speed and Core Web Vitals.[19:00] How to build content that is easy to read and digest.[20:00] The value of brand citations and authority.[21:00] The long-term benefit of placing your website everywhere.[22:00] Final call to action: Check if your content is in table and listicle formats.[23:00] The power of tactics, strategy, and timing in SEO.[24:00] Conclusion: Build structure and trust with search engines, as they are "talking to each other."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this comprehensive session, Favour Obasi-ike, MBA, MS explores the strategic nuances of email marketing. The discussion transcends basic sales tactics, positioning email as a foundational pillar for business documentation, professional credibility, and high-impact communication. Favour emphasizes that while social media platforms often dominate the marketing conversation, email remains a superior channel for conversion and long-term relationship building. The session provides a detailed roadmap for entrepreneurs and developers alike, covering technical infrastructure, audience psychology, and the necessity of intentional engagement.Strategic Insights and Market ComparisonsThe conversation highlights a stark contrast between the ephemeral nature of social media and the enduring impact of email marketing. Favour notes that social media conversion rates typically languish below 1%, whereas search engine optimization (SEO) and email marketing can achieve conversion rates ranging from 16% to over 33%. This discrepancy is attributed to the "currency" of email: the exclusive time and attention granted by the recipient. Unlike social media posts that are quickly buried by algorithms, an email retains its conversion potential long after it is sent, provided it reaches the recipient's inbox through proper technical execution.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online| Marketing Channel | Average Conversion Rate | Primary Advantage || Social Media | < 1% | High initial visibility and brand awareness. || Email Marketing | 16% - 33%+ | Direct connection, longevity, and high intent. || SEO | 16% - 33%+ | Sustainable organic traffic and credibility. |Technical Infrastructure and DeliverabilityA significant portion of the session is dedicated to the technical "hygiene" required to maintain high deliverability. Favour introduces Google Postmaster as an essential tool for monitoring domain health and ensuring that communications are not flagged as spam. The technical setup involves a rigorous configuration of DNS records, including MX, SPF, and DKIM, which serve as the digital credentials for a legitimate sender. Furthermore, the discussion touches upon the physical properties of an email, such as file size and font optimization, which can inadvertently trigger spam filters if not managed correctly.| Technical Component | Purpose | Best Practice || Google Postmaster| Domain Health Monitoring | Regularly check [postmaster.google.com](https://postmaster.google.com). || MX, SPF, DKIM | Authentication & Compliance | Ensure all DNS records are correctly configured. || List Hygiene | Deliverability Maintenance | Clean the list after every campaign to remove bounces. || Email Size| Spam Prevention | Use standard fonts (16px-20px) to keep file sizes low. || Segmentation| Engagement Tracking | Group audiences by behavior or interest for targeted messaging. |Content Strategy and Audience EngagementFavour and his guests, including the developer Ifeanyi, discuss the shift toward more sophisticated, developer-friendly tools like Resend, which allow for scalable, code-driven email templates. The consensus is that modern audiences do not "read" in the traditional sense; instead, they "skim" for value. Consequently, the use of listicles, bullet points, and concise subject lines is paramount.A professional subject line should ideally be limited to three or four words to avoid appearing "junior," while the preview text should be leveraged to provide the necessary context that encourages a click.The session concludes with a call for intentionality in marketing. Favour suggests a "Want vs. Need" framework: use the subject line to address what the audience *wants* (immediate value or curiosity), and use the body of the email to deliver what they *need* (tutorials, case studies, or interactive elements like polls). This approach ensures that the communication is not just seen, but acted upon.Podcast Episode Timestamps[00:00] – Introduction to the role of email in documentation and professional communication.[01:03] – Favour Obasi-ike's background in intellectual property and search engine marketing.[02:35] – Comparative analysis of conversion rates across social media, SEO, and email.[04:50] – Technical requirements for deliverability: Google Postmaster and MX record configuration.[06:16] – Reflections on the "We Don't PLAY™️" podcast and Favour's six-year tenure on Clubhouse.[22:37] – The impact of font selection and email file size on technical deliverability.[23:53] – Strategies for audience segmentation and the importance of reviewing engagement analytics.[24:26] – Managing hard and soft bounces through consistent list hygiene.[28:44] – Guest contribution from Ifeanyi on using "Resend" and React for scalable email infrastructure.[45:20] – Timing strategies: Measuring audience activity windows for optimal email delivery.[46:25] – The psychology of subject lines: Why brevity (3-4 words) signals professional maturity.[47:43] – The "Want vs. Need" framework for content delivery and engagement.[49:36] – Utilizing polls for market research: A case study on Google vs. Perplexity preferences.[52:02] – The efficacy of listicles and skimming-friendly formats in modern digital communication.About Favour Obasi-ikeFavour Obasi-ike is a prominent business consultant and entrepreneur specializing in helping creators and business owners secure their intellectual property through search engine marketing, Pinterest, and podcasting. He is the host of the "We Don't PLAY™️" podcast, a long-running series with over 610+ episodes spanning seven years.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this insightful session, Favour Obasi-ike, MBA, MS, a seasoned marketing expert, delves into the intricacies of launching and sustaining a profitable podcast. This episode is a goldmine for anyone looking to move beyond just creating content and build a podcast that generates both impact and income. Favour breaks down the essential strategies for creating a podcast that stands out and delivers tangible results.This session is a must-listen for aspiring and current podcasters who want to understand the business of podcasting. Favour provides a clear roadmap for building a strong foundation for your podcast, from establishing a web presence to leveraging SEO for discoverability. If you're ready to take your podcast to the next level, this episode is packed with actionable advice and expert insights.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineIn this episode, you'll learn:[03:34] The foundational idea behind a profitable podcast: impact.[05:34] Why your podcast needs its own website and domain.[08:00] The importance of email capture for building a direct relationship with your audience.[10:10] How to think of your podcast as a separate entity from your main business.[11:06] The concept of creating and building capacity for your podcast.[14:00] How to create a content bank and repurpose your podcast content.[20:01] The significance of SEO in podcasting and how to optimize your show notes.[30:04] How to use your podcast to build a community and generate leads.[39:15] The power of anchor text and how to use it to drive traffic to your website.[43:21] The importance of choosing the right genre and categories for your podcast.[50:00] How to create a content strategy that aligns with your business goals.[59:01] The value of guesting on other podcasts to expand your reach.[01:05:00] How to use your podcast to build a personal brand and establish yourself as an expert in your niche.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week is a trio catch-up with Hilary Yang, Leah Yingling, and Rachel Drake on what life looks like right now in a season that feels maxed out. Rachel shares the reality of balancing anesthesia training, motherhood, and breastfeeding on the job, plus how being a mom has shaped the way she shows up for patients and families.They also dig into training when time and energy are limited, including run commuting, postpartum patience, and why consistency matters more than big mileage. Hilary reflects on burnout after a packed year and the decision to step back from RDing The Mammoth so she can focus on the creative work that truly lights her up. The episode closes with a bigger conversation about defining success in trail running beyond visibility, choosing races and brands that align with your values, and keeping the sport rooted in joy and community.This episode is edited and produced by the Sandyboy Productions Podcast Network.A big shout out to our new sponsor Precision Fuel & Hydration. Go to pfandh.com to crush your next race with a personalized fuel & hydration plan. Use code "TTNP15" at checkout.A special thank you to Osprey for supporting this episode. Visit Osprey.com to explore their incredible products!
In this episode, Dr. Jockers breaks down the hidden hormonal and metabolic drivers behind belly fat, "man boobs," and estrogen toxicity, and why insulin and aromatase are often at the center of the problem. You'll learn the 21 day nutrition reset that strips out the biggest fat gain triggers, then replaces them with simple, clean meals that help calm cravings and support healthier hormone balance. You'll also get the movement plan that makes the reset work: short walks to keep blood sugar steady, plus resistance training that builds muscle and supports testosterone while your body leans out. In This Episode: 00:00 Introduction to Man Boobs and Estrogen Toxicity 03:53 Understanding Insulin Resistance 06:23 21-Day Plan to Reduce Man Boobs 12:09 Importance of Hydration and Apple Cider Vinegar 14:04 Optimizing Meal Timing and Sleep 15:38 Week-by-Week Breakdown of the Plan 19:07 Conclusion and Final Thoughts Hair loss isn't caused by age but by hair follicles being switched off, and Swiss researchers discovered how to turn them back on with Purality Health - AnaGain Nu, a clinically proven compound extracted from pea sprouts that stimulates hair follicle cells and pushes them back into the growth phase. Purality Health combines AnaGain Nu with their advanced MyCell liposomal delivery system to maximize absorption and effectiveness. They are currently offering a Buy One, Get One Free deal, backed by a 180-day money-back guarantee, giving you six full months to try it risk-free. To claim this exclusive offer and support healthier hair growth, visit https://renewyourhair.com/drj Start 2026 off right with better sleep, more energy, and less stress. CB Distillery's CBD products have over 2 million satisfied customers and offer premium, third-party tested options for sleep, mood, pain relief, and stress management. With no artificial dyes or fillers, you can trust the quality. And, if you're not completely satisfied, they offer a 100% money-back guarantee. Visit CBDistillery.com and use code DRJOCKERS for 25% off your order. Don't wait—get the quality sleep and relief you deserve today! (Note: Product availability may vary by state.) "If we have man boobs, it's a sign we have high aromatase and low testosterone, which causes estrogen toxicity" ~ Dr. Jockers Subscribe to the podcast on: Apple Podcast Stitcher Spotify PodBean TuneIn Radio Resources: Visit renewyourhair.com/drj to try AnaGain Nu with a buy one, get one free offer and a 180-day money-back guarantee. Visit CBDistillery.com and use code DRJOCKERS for 25% off your order today! Connect with Dr. Jockers: Instagram – https://www.instagram.com/drjockers/ Facebook – https:/www.facebook.com/DrDavidJockers YouTube – https://www.youtube.com/user/djockers Website – https://drjockers.com/ If you are interested in being a guest on the show, we would love to hear from you! Please contact us here! - https://drjockers.com/join-us-dr-jockers-functional-nutrition-podcast/
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Hydration advice for runners has long been based on averages, assumptions, and trial-and-error. But what if you could actually see your sweat and electrolyte losses in real time?In this episode, I'm so excited to be joined by Meridith Cass, Founder and CEO of Nix Biosensors.Meridith Cass is the Founder and CEO of Nix Biosensors, a pioneering health tech company that developed the world's first consumer-ready biosensor for real-time hydration monitoring. Under her leadership, Nix has been recognized by TIME's Best Inventions, Runner's World Gear of the Year, and the CES Innovation Awards, and is transforming how athletes, military personnel, and everyday consumers manage hydration and performance. Prior to founding Nix, Meridith held leadership roles in healthcare and venture-backed startups, and earned her MBA from Harvard Business School. She is a passionate advocate for personalized health, data-driven recovery, and the future of wearable biosensing. In this episode, we cover:The origin of Nix Biosensors and how a marathon experience led Meridith Cass to rethink hydration and electrolyte guidanceHow the Nix Biosensor works, what it measures, and why real-time sweat data is a game-changer for athletesWho sweat testing is most useful for, what athletes can realistically learn from their data, and common mistakes in interpretationHow to turn sweat and sodium data into a practical hydration plan for training and racingThe future of hydration science and how wearable biosensing could change the way everyday runners fuel and perform.Looking for the resources mentioned in today's episode?Get your free fueling audit here!Curious what your sweat data looks like?Get 15% off the Nix Biosensors using my exclusive promo code SHNATIUK15.Learn more and grab yours at nixbiosensors.comIf you're tired of guessing your hydration and electrolyte needs, this is one of the most powerful tools you can add to your training toolbox.
Talltail is finally out for his revenge! He's just not sure where to go, who to trust, or what to eat.Message from the hosts: Today's episode was pre-recorded. We want to continue to share resources for our listeners.Resources: Mobilize.usStand With MinnesotaMN Immigrant Rights Action Committee (MIRAC)The Immigrant Defense NetworkImmigrant Law Center of MNBook: Super Edition: Tallstar's Revenge Support us on Ko-fi! WCWITCast Ko-fiFollow us on BlueSky! WCWITCastFollow us on Instagram! WCWITCastCat Fact Sources:Claws out! Why cats are causing chaos and controversy across Britain | Cats | The GuardianCat-loving psychotherapist wins £20,000 court battle over feeding Ozzy | Daily Mail OnlineThe Internet Is Obsessed With The Woman Who Got An Injunction To Stop Her Neighbour Feeding Her CatThe Times Claws out in neighbours' £20k fight over Ozzy, the Maine Coon catPsychotherapist in £20,000 court battle to ban gold-medal gardener from feeding pedigree cat Ozzy | London Evening StandardMusic:Happy Boy End Theme Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0https://creativecommons.org/licenses/by/4.0/This transformative podcast work constitutes a fair-use of any copyrighted material as provided for in section 107 of the US copyright law. Warrior Cats: What is That? is not endorsed or supported by Harper Collins and/or Working Partners. All views are our own.
In this episode of the Oxygenaddict Triathlon Podcast, Coach Rob answers real listener questions about Ironman and 70.3 training, cutting through social media noise, influencer advice, and conflicting information online.Topics include:ERG mode: on vs off for indoor bike trainingWhy Zwift, Garmin and TrainingPeaks power zones don't matchHow to set up a Wattbike or smart bike to match your race bikeCleat placement, worn cleats and injury riskCarbohydrate intake on long rides and race-day fuelingWeight loss vs performance for Ironman and 70.3 athletesHow much carbohydrate per hour you really need on the bikeWhether ChatGPT can write an effective Ironman training planHow to structure training without 20–30 hour weeksPlanning race simulations around family holidaysTraining with illness, low HRV, and when to restThis episode gives a great insight into the same proven coaching system Rob uses with his Team Oxygenaddict Ironman and 70.3 athletes: simple, sustainable training that keeps you healthy, motivated, and improving without burning out.* * * * * * *SPONSORS* * * * * * * *Thinking about your first Ironman or 70.3 in 2026? At Team Oxygenaddict, we specialise in helping busy professionals fit high-quality training around demanding jobs and family life. We've just reopened for new athletes with only a handful of slots available. Book an application call today to find out if you'd be a good fit for Team Oxygenaddict for the coming season here: https://team.oxygenaddict.com/consultation-call/ * * * * * * * * * * * *precisionfuelandhydration.comPrecision Fuel & Hydration help athletes personalise their hydration and fuelling strategies for training and racing. Use the free Fuel & Hydration Planner to get a personalised race nutrition plan for your next event. And then book a free 20-minute video consultation with a member of the PF&H Athlete Support Team to refine your strategy.Listeners get 15% off their first order of fuel and electrolytes with Precision Fuel & Hydration. Simply use code OXYGEN26 at checkout to claim your 15% discount* * * * * * * * * * * *Watch on youtubeListen on SpotifyListen on Apple Podcasts
Are you ready to take your podcast from a passion project to a monetization-based international business advertising/marketing tool? In this comprehensive episode, host Favour Obasi-ike, MBA, MS delivers an in-depth masterclass on leveraging podcast SEO and monetization strategies for international business growth. This session is the final installment in a series focused on helping podcasters and business owners build sustainable, globally-reaching content strategies.Favour explores the critical intersection of podcasting, search engine optimization, and international business development. The episode covers essential topics including multilingual content localization, performance benchmarks, download metrics, and how to position podcasts for passive monetization through advertising networks.Key highlights include real-world success stories from clients who have transformed their podcasts into powerful SEO assets, including a case study of turning 50 podcast episodes into 50 optimized blog posts that now rank on Google's AI-powered search results. Favour also demonstrates how his own podcast appears in Google's featured snippets and AI mode results, providing concrete proof of the strategies discussed.The episode features interactive discussions with community members Juliana, Celeste, and others who share their own experiences with SEO implementation, AI optimization (AIO), and the tangible business results they've achieved. Juliana shares an exciting success story about landing a major client through Google Gemini recommendations, directly attributable to SEO work completed three years prior with FavourThis episode is essential listening for podcasters, content creators, coaches, consultants, and international business owners who want to understand how to build long-term digital assets, increase discoverability across global markets, and create multiple revenue streams through strategic content optimization.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineWhat You'll Learn:International SEO Fundamentals: How to optimize your podcast content for multiple languages, regions, and search engines (Google.com, Google.co.uk, and beyond).Monetization Metrics That Matter: Understanding downloads vs. unique listeners, 7-day and 30-day performance benchmarks, and what advertising networks look for.Multilingual Content Strategy: Leveraging localization and translation features to expand your audience across different cultures and languages.Podcast-to-Blog Conversion: The proven method of turning podcast episodes into SEO-optimized blog posts that rank on Google and drive traffic back to your audio content.AI Optimization (AIO): How to position your content to appear in Google's AI mode, featured snippets, and AI-powered recommendation engines like Google Gemini.Real Results: Case studies including a client whose emotional coaching podcast now ranks on Google, and a CPA who landed a major client through Gemini AI recommendations.Long-Term Asset Building: Why SEO is a marathon, not a sprint, and how work done today pays dividends for years to come.Detailed Episode TimestampsIntroduction & Overview (00:00 - 05:55) 00:00 - 00:13: Episode title: "Podcast SEO Monetization for International Businesses". 00:13 - 00:45: Welcome and call to subscribe to We Don't Play Podcast. 00:45 - 01:27: Overview: International business connections through podcasting. 01:27 - 02:31: Performance benchmarks: Downloads vs. unique listeners, measuring success. 02:31 - 03:33: Building sustainable growth and niche dominance. 03:33 - 04:48: Multilingual content and localization strategies. 04:48 - 05:55: International perspective: Moving beyond regional thinking.International SEO Strategy (05:55 - 10:03) 05:55 - 06:58: Analytics insights: Tracking international audience growth. 06:58 - 08:04: Case study introduction: Client success with emotional coaching podcast. 08:04 - 09:09: Turning 50 podcast episodes into 50 SEO-optimized blogs. 09:09 - 10:03: Podcast-to-blog strategy and long-term asset building.Content Conversion & Client Success Stories (10:03 - 15:00) 10:03 - 11:00: Amazon book-to-podcast conversion strategy. 11:00 - 12:00: Passive vs. active content consumption patterns. 12:00 - 13:00: Multi-platform distribution: Spotify, Apple Podcasts, YouTube. 13:00 - 14:00: Clubhouse as a content creation and community building platform. 14:00 - 15:00: Real-time engagement and relationship building.Technical SEO Implementation (15:00 - 20:00) 15:00 - 16:00: Search engine algorithms and content discoverability. 16:00 - 17:00: Metadata optimization for podcasts. 17:00 - 18:00: Location-specific SEO strategies. 18:00 - 19:00: Building booking systems and conversion pathways. 19:00 - 20:00: Creating "red carpet" experiences for potential clients.Monetization Strategies (20:00 - 25:00) 20:00 - 21:00: Advertising network requirements and download thresholds. 21:00 - 22:00: Passive income through podcast monetization. 22:00 - 23:00: Building credibility through consistent content. 23:00 - 24:00: Long-term revenue stream development. 24:00 - 25:00: International market opportunities.Community Engagement & Live Discussion (25:00 - 30:00) 25:00 - 26:22: Community building on Clubhouse since 2020. 26:22 - 27:40: Prayer and intentionality in content creation. 27:40 - 28:40: Daily room commitment and audience engagement. 28:40 - 29:19: Juliana's Success Story: Landing a major CPA client through Google Gemini. 29:19 - 30:00: AI Optimization (AIO) and its importance.AI-Powered Search Results (30:00 - 35:00) 30:00 - 31:11: SEO as a long-term investment: Results from work done 3 years ago. 31:11 - 32:30: Live Demonstration: Host's podcast appearing in Google AI mode with timestamp references. 32:30 - 33:50: Dual focus: Local search dominance + global revenue streams. 33:50 - 34:30: International markets and currency considerations (Shopify example). 34:30 - 35:00: Technical factors: IP address, API, LLM, search history.Actionable Strategies & Takeaways (35:00 - 39:07) 35:00 - 35:50: Being intentional about topics of interest. 35:50 - 36:20: Importance of independent research and validation. 36:20 - 37:18: Celeste's Reflection: Community value and 2026 goals. 37:18 - 38:00: Top 3 priorities: Booking system, financial management, business structure. 38:00 - 38:46: Encouragement and resources for implementation. 38:46 - 39:07: Closing remarks and invitation to daily rooms.This episode is perfect for:Podcasters looking to monetize their content.International business owners seeking global visibility.Coaches and consultants building authority online.Content creators wanting to maximize their reach.Marketers interested in AI optimization strategies.Episode Tags/KeywordsPodcast SEO, International Business, Podcast Monetization, Multilingual Content, Content Localization, AI Optimization, AIO, Google Gemini, Featured Snippets, Download Metrics, Passive Income, Content Repurposing, Blog Strategy, Digital Marketing, Search Engine Optimization, Global Revenue Streams, Podcast Analytics, Advertising Networks, Authority Building, Long-term Strategy, Clubhouse Marketing, Community Building, Business Growth, Online Visibility, International Markets.Target AudiencePodcasters seeking monetization strategies.International business owners.Digital marketers and SEO professionals.Coaches and consultants.Content creators and influencers.Entrepreneurs building online presence.Small business owners expanding globally.Marketing professionals learning AI optimization.Anyone interested in passive income through content.This episode is part of the We Don't PLAY!™️ Podcast series, hosted by Favour Obasi-Ike, focusing on practical digital marketing strategies for business growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The newest dietary guidelines have officially been released, and for the first time in a long time, the language is shifting toward what is real and truly health-promoting — what the Nutritional Therapy Association has been teaching since 1997. In this episode of The Nutritional Therapy and Wellness Podcast, Jamie Belz breaks down what it means to "eat real food" and shares the NTA's longstanding, scientifically backed, ancestrally aligned, tried-and-true nutrition teachings. Jamie walks through how nutrition messaging became complicated, commercialized, and disconnected from human physiology, and how ultra-processed, hyper-palatable, food-like substances and industrial chemicals found in today's Standard American Diet have been engineered for profit, shelf stability, and addiction rather than nourishment. This episode brings clarity to what "eat real food" actually means in real life. You'll learn: What the new dietary guidelines say and what they still don't define clearly Why "permitted" or "regulated" does not mean safe or health-promoting How the GRAS system allows industrial chemicals into the food supply Why calories are fuel, while nutrients are information The NTA's clear definition of whole foods and nutrient-dense eating How bio-individuality explains why one diet never works for everyone The difference between macronutrients and micronutrients Why traditional fats support health and industrial seed oils undermine it How digestion, hydration, stress, and food preparation determine nourishment Why alcohol is never neutral when healing is the goal How to read ingredient labels without fear or obsession Jamie also connects the dots between modern food processing, chronic disease, metabolic dysfunction, mental health struggles, and the rising dependence on medications, while offering a grounded, hopeful path forward rooted in education and foundational health principles. This episode isn't about chasing trends or waiting for policy to catch up. It's about understanding nutrition TRUTH. If you're overwhelmed by nutrition advice, confused by labels, or tired of swinging between trends, this episode will help you simplify and reset. Listen now and return to the foundations that have supported real healing long before the guidelines caught up. Topics Covered: New dietary guidelines explained Whole foods vs ultra-processed foods Nutrient-dense eating Bio-individual nutrition Macronutrients and micronutrients Traditional fats and seed oils Food additives and GRAS Digestion and nutrient absorption Hydration and mineral balance Alcohol and metabolic health Foundations of Health Other Episodes and Resources Mentioned: "Dehydration Nation" episode Ep 82 - Total Load Theory Ep 81 - Wellness 101 Ep 80 - Digestive Hell Ep 79 - Optimal Digestion Ep 70 - Getting Started with Meal Planning and Eating Healthier Overall Ep 69 - Who Was Dr. Weston A Price? Ep 17 - Big Food Buzzwords BOOK: Nourishing Traditions by Sally Fallon Morell (MANY AVAILABLE NOW!) SUPERFOODS EXAMPLES Foods rich in vitamins: liver (beef or chicken), sweet potatoes, salmon, avocados, cooked spinach. Foods rich in minerals: nuts and seeds, shellfish, legumes, dark leafy greens, whole grains, mineral-rich spring water. Foods rich in polyphenols: herbs and spices (cloves are especially high), cocoa powder, black olives, blueberries, hazelnuts. Probiotic foods: yogurt, kefir, sauerkraut, kimchi, miso. Omega-3 sources: cod liver oil, flax seeds, chia seeds, hemp seeds, walnuts, salmon, sardines. _______________ Attend a Nutritional Therapy Association Webinar! Please hit SUBSCRIBE, leave a 5-Star review, and connect with us in Spotify comments!
We strip away the noise and focus on ten steady, science-informed ways to make menopause feel manageable and within reach. Food, movement, hormones, sleep, and community form a practical framework you can start using today without fear or extremes.• Food as a foundation with regular meals and protein spaced through the day• Fiber from whole grains, fruits, vegetables and legumes to stabilize energy• Movement with purpose, prioritizing strength training and walking• Nuanced conversation about hormone therapy with an up-to-date clinician• Phytoestrogens from soy, flax, and legumes as supportive foods• Supportive nutrients: protein, calcium, vitamin D, magnesium, iron, omega-3s• Alcohol honesty and its impact on sleep, mood, flashes and recovery• Hydration as a daily nonnegotiable for energy and resilience• Protecting sleep as infrastructure, not a luxury• Mindfulness to calm the nervous system during stress• Community to reduce isolation, shame and self-doubtJoin the Well-Nourished Community, click HERE!I would love to hear from you! What did you think of the episode? Share it with me :) Support the showLet's Be FriendsHang out with Heather on IG @greenpalettekitchen or on FB HERE.Let's Talk!Whether you are looking for 1-1 nutrition coaching or kitchen coaching let's have a chat. Click HERE to reach out to Heather.Did You Love This Episode? "I love Heather and the Real Food Stories Podcast!" If this is you, please do not hesitate to leave a five-star review on Apple or wherever you listen to podcasts.
If you have tried cleanses, protocols, or lifestyle changes and still feel bloated, fatigued, hormonally off, or stuck in recurring symptoms, this episode offers a clearer way to understand what your body is asking for. In today's episode, I sit down with Meghan Swidler to explore detoxification as a foundational and restorative process rather than an extreme or short-term fix. We talk about how modern toxin exposure, stress, dehydration, and poor elimination quietly overload the body, even in people who eat well and prioritize their health. We unpack how the gut, liver, lymphatic system, kidneys, and nervous system work together to support detoxification, why detox pathways must be supported in the right order, and how jumping into aggressive cleanses can leave people feeling worse instead of better. Meghan Swidler is a detox educator and author focused on restoring gut and liver function, reducing toxic burden, and supporting the body's return to balance through practical, sustainable detox practices grounded in physiology. What's Discussed: (00:02) Why detox can feel ineffective even when you're doing everything “right” (06:10) How gut motility and elimination influence hormones, energy, and inflammation (12:45) Liver congestion and its impact on skin, mood, and blood sugar (20:30) Why aggressive cleanses backfire when detox pathways are not open (28:50) The lymphatic system, movement, and supporting detox beyond diet alone (36:40) Hydration, minerals, and what true cellular hydration actually means (44:55) Heavy metals, parasites, and the importance of sequencing detox properly (54:20) How nervous system regulation and daily rituals support long-term detox and healing Learn more about Mona Sharma: Download Your FREE Guide - 12 Wellness Tips to Unlock Your Best Health Now: Ready to reclaim your vitality? Download Mona's 12 Wellness Tips and take actionable steps to transform your health, energy, and mindset. Get started now at https://monasharma.com/12tips. Visit Mona's website: https://monasharma.com – Unlock powerful tools and wisdom rooted in wellness to elevate your health, energy, and clarity. Mona blends ancient healing practices with modern science to help you achieve lasting transformation. Follow Mona on Instagram: Stay connected with Mona for daily inspiration, holistic health tips, and personal growth. Join the conversation on Instagram at https://instagram.com/monasharma. Learn more about Meghan Swidler: Website: https://meghanswidler.com Instagram: @meghanswidler
Shiur given by Rabbi Bezalel Rudinsky on Dvar Halacha Brachos. Shiur recorded in Yeshivas Ohr Reuven, Monsey, NY.
Adam McDonald joins James Smith to reveal the uncomfortable truth about the problem with hydration, electrolytes and why the $100 million hydration industry is selling a dangerous lie that is creating a quiet crisis in cardiovascular health. McDonald explains how modern marketing has convinced healthy individuals to consume toxic levels of sodium under the guise of "optimisation" while ignoring the actual biological requirements of the human body.
"The idea came suddenly one day. I was traveling and had this little Japanese perfume spray in my hand, It's actually aluminum and the inside glass, very little. And I said to myself, that's the concept of bottle I'm going to do. Glass.. Honesty." —Hardy Steinman We drink water every day, yet most of us never question the container. We accept strange smells, plastic taste, and constant replacement as normal. This conversation challenges that mindset and asks us to slow down and rethink what daily hydration is doing to our bodies and the environment. Listen in as Hardy Steinmann shares the personal journey behind building Okapa, a hydration vessel designed with lab-grade glass, precision engineering, and a belief that fewer, better objects can improve health and reduce waste. Press play to explore a different way of thinking about hydration and long-term wellness: Why hydration quality matters as much as quantity The hidden issues with plastic and standard glass bottles How material porosity affects taste, smell, and bacteria The engineering behind shock absorption and durability Longevity versus throwaway consumer culture Environmental responsibility through better design Why investing in one well-made product changes daily habits Meet Hardy: Hardy Steinmann is the founder of Okapa, a company renowned for its innovative and meticulously engineered water bottles designed to promote health, hygiene, and sustainability. With over eight years of research and development and a background that spans leading and rebuilding companies around the world, Hardy is committed to using only the highest-quality materials and advanced engineering techniques. Drawing inspiration from his international experiences—including time spent in Papua New Guinea—he brings a unique perspective to product design, ensuring that Okapa bottles set a new standard for performance, longevity, and environmental responsibility. Hardy's dedication to transparency, consumer education, and less-is-more philosophy positions Okapa as both a leader in its field and a catalyst for positive change in how people approach health and hydration. Website LinkedIn Instagram TikTok Pinterest Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Episode Highlights: 00:51 The Problem with Traditional Water Bottles: Plastic & Steel Issues 03:00 The Science of Glass: 07:31 Health Impact: Comparing Glass, Plastic, and Hygiene in Hydration 12:00 Iconic Design and the Eight-Material Engineering Challenge 18:02 "Swiss Watch" Precision: Over-Engineering for Perfect Hydration 21:00 Minimalism vs. Consumption: Bottles Built to Last 28:47 Engineering Details: Handle, Materials, and Replacement Parts 31:41 Health Market Potential: From Lab-Grade Glass to Medical Collaboration
This month we are focusing on Habit 1: Building a Personal Inventory.My goal is to help you build habits peacefully so that you can impact your world powerfully.In the Hello Mornings Daily Podcast, I share a simple tip based on our monthly theme and then I close the podcast with our 3-Minute Morning Routine.THE 3-MINUTE MORNINGGod Time: Pray Psalm 143: 8 (Minute 1)Plan Time: Prayerfully Review Your Calendar (Minute 2)Move Time: Take 5-10 Deep Breaths (Minute 3)That's it! Adjust as needed and use as your pathway to a growing morning habit!Want to go deeper with our workshops, journals, Bible Studies and accountability ? Join The Hello Mornings Academy, where we help Christian women build habits and reach goals peacefully so they can impact their world powerfully.GOODIES: Click here to download our FREE morning routine goodies.COMMUNITY: Click here to learn more about the Hello Mornings Academy.BOOK: Click here to get the Hello Mornings BookCheering you on,❤️ Kat Lee
429: Maudie Skyring | Indoor Season Openers | Threshold Training This weeks episode is sponsored by Nordictrack, Their range includes premium treadmills, cross trainers and exercise bikes Begin your journey today with 5% off using IRP2025 at nordictrackfitness.com.au. Brad gets back outside as lines up a track season. Julian phones in to give an update on his injury and The Running Company Canberra Brady transitions to another stage in his rehab as he starts preparation for Boston. This week's running news is presented by Precision Fuel & Hydration, they make it simple with a free online planner, visit precisionhydration.com and get your numbers. Cam Myers runs a World Lead 3:49.81 indoor mile in the Washington Preview meet in Seattle. Results https://runnerstribe.com/latest-news/cameron-myers-clocks-349-81-indoor-mile-in-washington/ Millrose Games announces stacked Men's Two Mile field, featuring Ky Robinson, Josh Kerr, Grant Fisher and Cole Hocker. Citius Mag Report Hayley Kitching 2:38.45 Indoor 1000m collegiate and National Record, representing Penn State at their home meet at the Nittany Lion Challenge. Results Tamirat Tola wins the Doha Marathon in 2:05:37, while fellow Ethiopian countrywoman Tigist Gezahagn won in 2:21:14 Results Sam Ruthe beats his own junior record running 800m in 1:45.86 in his first win over Sam Tanner. RNZ Article There's whispers aplenty about movements out of training groups and into marathon races, while the World Cross Country Championships might have a permanent home. Moose goes on The Loose losing his local legends while he's away while Brady gets loose on e-bikes causing a menace. Maudie Skyring from OAC calls in to recap her experience at the World Cross Country Championship in Tallahassee at her alma mater Florida State University, her preparations leading up to it, training structure. Maudie talks about qualifying for last year's world championships against a quality Australian field, what her college experience was like, how she got into running and what's the magic behind Wollongong. This episode's Listener Q's/Training Talk segment is proudly brought to you by Precision Fuel & Hydration. Has the hype around threshold training changed how you coach? Visit precisionhydration.com for more info on hydration and fuelling products and research, and use the discount code given in the episode. Patreon Link: https://www.patreon.com/insiderunningpodcast Opening and Closing Music is Undercover of my Skin by Benny Walker. www.bennywalkermusic.com Join the conversation at: https://www.facebook.com/insiderunningpodcast/
Combining a business with a podcast creates a powerful "win-win" scenario for national brands. This episode, Favour Obasi-ike, MBA, MS unpacks how to transform your podcast from a simple communication channel into a strategic, long-term business asset. The core mission is to educate and inform your audience with valuable content that builds authority and keeps them returning. By focusing on foundational SEO, strategic content creation, and data-driven analytics, businesses can create evergreen assets that drive monetization. This approach shifts the focus from fleeting social media metrics to lasting search intent, ensuring your content serves your audience precisely when they need it, paving the way for profitable growth through advertisements, sponsorships, and subscriptions.Host Information & ResourcesReady to apply these strategies to your business? Visit playinc.online or click the link in the show description to schedule a complimentary 30-minute website audit.Favour will personally send you a recording of the audit, showing you what's happening from the outside looking in, and provide actionable next steps.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online--------------------------------------------------------------------------------Key Topics & Timestamps1. [00:00] Introduction: The Power of Podcasting for BusinessesThis session is the third installment in a comprehensive series exploring podcasting strategies for local, regional, national, and international businesses. The central argument is that a podcast is more than just a marketing tool; when paired with a business, it becomes a win-win engine for growth. The fundamental mission of any business podcast is to educate and inform its audience, providing value that fosters loyalty and repeat engagement. However, before a business can effectively monetize its content, it must first establish a solid, discoverable presence within the vast podcasting ecosystem.2. [02:15] Foundational SEO: Is Your Podcast Discoverable?Monetization is impossible if your target audience cannot find your show. The first and most critical step for any business podcaster is to verify that their show is listed and discoverable across the podcast ecosystem. This foundational presence is the bedrock upon which all growth and revenue strategies are built. You can use the following free tools to check your podcast's visibility:• pod.link• ivy.fm• listennotes.comOnce you've confirmed your podcast is registered and accessible, you can begin to implement the core monetization strategies that this discoverability enables.3. [04:30] Three Pillars of Monetization: An OverviewThe world of podcast monetization can be complex and overwhelming. To simplify the process, this episode focuses on three primary methods that form the foundation of a sustainable revenue strategy. By understanding these core pillars, you can choose the path that best aligns with your business goals and audience. The three monetization models are:1. Advertisements2. Sponsorships3. SubscriptionsThe effectiveness of these strategies is often determined by a crucial technical decision made at the very beginning of the podcasting journey: the choice of a hosting platform.4. [06:00] Strategic Decision 1: Choosing Your Hosting PlatformSelecting a podcast host is not merely a technical detail; it is a strategic business decision that directly impacts your ability to generate revenue. It is crucial to choose a platform that is IAB (Interactive Advertising Bureau) certified, as this is often a prerequisite for receiving ads from major networks. Your hosting platform manages your RSS (Really Simple Syndication) feed, which is the technology responsible for distributing your episodes to directories like Apple Podcasts and Spotify. This RSS feed is the gateway to monetization, and it contains a surprisingly powerful and often overlooked setting that directly impacts your national reach: the language selection.5. [08:45] The Underrated National SEO Tactic: Language SelectionSmall technical settings can have an outsized impact on audience reach, and the language selection within your RSS feed is a prime example for national businesses. Correctly setting your podcast's language codec is a powerful and underrated SEO tactic. For a national business operating in the United States, for instance, setting the language to English, United States signals to algorithms that your content is specifically relevant to that national audience. This simple choice places your show "within that bracket in the algorithm," because as the speaker emphasizes, "nation and language go together."6. [12:10] The 2026 Strategy: From Fleeting Reach to Lasting IntentIn a world of short-term social media metrics, the key to long-term success is building durable, evergreen assets. While a social media post can become "obsolete tomorrow," a podcast episode focused on search intent can serve an audience for years to come. The strategic goal for 2026 and beyond is to shift focus from impressions and reach to intent. As illustrated by the "how to tie a tie" analogy, intent-driven content provides a solution at the exact moment a person needs it, creating a powerful and valuable connection that builds trust and authority.7. [15:30] Data-Driven Monetization: Using Analytics to Find OpportunityMonetization should never be based on guesswork. Podcast analytics provide the data necessary to uncover specific, actionable opportunities within your listener base. By analyzing your listener data, a national business can move from broad assumptions to targeted strategies. Your analytics can answer critical questions like:• Which are the top 5 cities listening to your show?• Which states, zip codes, counties, or districts have the most listeners?• What day of the week and time of day generate the most engagement?This data is invaluable. It allows a business to strategically partner with influencers in high-engagement cities, target sponsorships to specific regions, or schedule episode releases for maximum impact, turning insights into income.8. [18:00] Monetization Models In-Depth: Profit vs. AccessibilityThe best monetization model depends on your business's goals, specifically the balance between maximizing audience access and maximizing profit margins. Each of the three primary models offers a different trade-off. While a business can choose any model, they can also be viewed as a strategic progression: using advertisements to build broad awareness, leveraging that audience for targeted sponsorships, and finally converting the most dedicated listeners into high-value subscribers.Advertisements• Accessibility: High• Profit: Low• CPM: ~$10 - $30• Analysis: This model is ideal for building broad brand awareness. While direct profit is lower, the high accessibility generates significant activity and gets your brand name in front of the largest possible audience.Sponsorships• Accessibility: Low• Profit: Moderate• CPM: ~$25 - $50 (with rates around 40−50 being for highly targeted, premium placements)• Analysis: Sponsorships are more targeted and context-driven, focusing on a specific audience or niche. Because the partnership is more direct and relevant to the listener, the profit potential is higher than with general advertisements.Subscriptions• Accessibility: Varies (requires a private offering)• Profit: High potential• Mechanism: This model is typically executed by offering exclusive bonus content through a private RSS feed, which is separate from the public feed that distributes to apps like Apple and Spotify. A subscription can unlock access to a private community, a members-only forum, a swag bag, or exclusive meetups, creating a high-value offering for your most dedicated listeners.9. [24:00] Content in Action: Podcast Formats & SEO ChecklistSuccessful podcasting requires a deliberate approach to both the creative format of your content and the technical SEO that ensures it gets discovered. Mastering these elements will position your podcast for maximum impact and growth.Podcast Formats to Consider: ◦ Solo (Monologue) ◦ Interview ◦ Co-host ◦ Roundtable (three or more people) ◦ Theme / FacelessEssential Podcast SEO Checklist: ◦ Podcast Title ◦ Author Name ◦ Podcast Description ◦ Episode Title ◦ Episode Description ◦ Podcast Art Cover ◦ Episode Art CoverBy optimizing these foundational elements, you ensure that every episode you produce has the best possible chance of reaching its intended audience and contributing to your business's bottom line.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Shiur given by Rabbi Bezalel Rudinsky on Dvar Halacha Brachos. Shiur recorded in Yeshivas Ohr Reuven, Monsey, NY.
In this conversation, Jeff Sarris and Jill Harris discuss dietary considerations for individuals with kidney stones, focusing on breakfast options. Jill shares insights from her experience with patients, emphasizing the importance of hydration, calcium intake, and managing oxalate levels. They explore various breakfast recipes and substitutions that cater to different dietary preferences while ensuring they align with kidney stone prevention. The discussion highlights the need to balance oxalate intake with other dietary factors such as salt and sugar, ultimately encouraging listeners to adopt a holistic approach to their diet.TakeawaysBreakfast is an important meal, but not mandatory.Many people default to oatmeal for breakfast.Hydration and calcium intake are crucial for kidney stone prevention.Avoiding high oxalate foods like spinach and almonds is key.Substituting white flour with oat flour increases fiber and protein.Meal planning can provide a variety of breakfast options.It's important to focus on overall dietary balance, not just oxalate.Different individuals may have different dietary needs and preferences.Jill offers numerous breakfast recipes in her meal plan.Focusing on salt and sugar reduction can improve overall health.00:00 Breakfast and Kidney Stones: An Introduction02:53 Understanding Breakfast Choices for Kidney Stone Prevention05:45 Substitutions and Alternatives in Breakfast Recipes09:07 The Role of Oxalates in Kidney Stone Formation11:49 Broader Dietary Considerations Beyond Oxalates——HAVE A QUESTION? _Leave us a voicemail at (773) 789-8764.KIDNEY STONE DIET® APPROVED PRODUCTSProtein Powders, Snacks, and moreWORK WITH JILL _Start HereKidney Stone Diet® All-Access PassKidney Stone Diet® CourseKidney Stone Diet® Meal PlansKidney Stone Diet® BooksPrivate Consultation with JillOne-on-One Deep Dive24-Hour Urine AnalysisSUPPORT THE SHOW _Join the PatreonRate Kidney Stone Diet on Apple Podcasts or Spotify——WHO IS JILL HARRIS? _Since 1998, Jill Harris has been the #1 kidney stone prevention nurse helping patients reduce their kidney stone risk. Drawing from her work with world-renowned University of Chicago nephrologist, Dr. Fred Coe, and the thousands of patients she's worked with directly, she created the Kidney Stone Diet®. With a simple, self-guided online video course, meal plans, ebooks, group coaching, and private consultations, Kidney Stone Diet® is Jill's effort to help as many patients as possible prevent kidney stones for good.
Favour Obasi-ike, MBA, MS introduces this episode reframes “monetization” as a value exchange, built on the core truth that “there's no conversion that started without a conversation.” It presents a strategic model where financial returns are the natural result of building trust through dialogue. Applying this specifically to regional businesses, the discussion outlines strategic podcasting techniques to improve search engine visibility and drive revenue.The key tactic is the deliberate use of geographic keywords within episode titles, scripts, and author fields to dominate local search results. By treating a podcast as permanent intellectual property rather than just a marketing tool, businesses create a lasting reference point that validates their brand through expert conversations, building consumer trust and market authority.This value-exchange model is powered by converting listener attention into growth through methods like pre-roll ads, affiliate partnerships, and private subscriptions. Furthermore, the speaker advises using analytics to identify high-performing locations, allowing businesses to refine their content and promotional strategies for specific audiences. Ultimately, consistent, helpful audio content serves as the foundational engine for long-term customer loyalty, where monetization is the direct outcome of the deep relationships built through strategic, SEO-focused conversations.Key Takeaways: Actionable Insights• Local First, Regional Second: Even international brands are local to someone. The foundational strategy is to dominate your immediate search radius (5-25 miles) by embedding location-specific keywords—such as city, state, province, or zip code—directly into your podcast titles, spoken content, and show notes. This ensures you are discoverable by the customers actively searching for services in your specific operational areas.• Conversation Before Conversion: The speaker's primary argument is that trust is the essential precursor to any transaction. A podcast's main function should be to initiate meaningful conversations and consistently answer customer questions. This process naturally builds the credibility and trust required to guide a listener toward becoming a loyal customer, making the "sale" a frictionless conclusion to a relationship, not a high-pressure pitch.• Podcast as an Intellectual Property Asset: Your podcast should be treated as a core business asset, on par with your domain name or email list. It functions as a permanent, searchable "place of reference" that validates your expertise and builds long-term equity. As the speaker notes, a successful podcast creates listenership, authorship, and readership—"it's a lot of ship sailing"—that expands into partnerships and affiliate relationships.• Give Them What They Want, Then What They Need: This two-step engagement strategy is crucial for audience growth and retention. The speaker reveals their strategic thinking: "Give them what they need first, right? Let me actually put it this way. Give them what they want and then give them what they need." First, attract new listeners with content that answers what they want (their direct search queries). Then, build loyalty and authority by providing the deeper, more valuable content they truly need.Concluding TransitionWith these foundational principles established, the episode transitions into the specific, tactical SEO strategies that bring this value-driven approach to life.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineTimestamped Segments• [00:00:00] Introduction: Why Regional Businesses Need Podcast SEO ◦ Favour outlines the opportunity for regional businesses to build trust, loyalty, and brand awareness through location-focused content.• [00:05:15] The Core Strategy: Hyper-Local Targeting ◦ Details on how to use specific city, state, and province names in episode titles and spoken scripts to attract local search traffic.• [00:09:30] Redefining Monetization: Trust and Conversation ◦ Favour argues that monetization is an outcome of trust, which is built through valuable conversations, not direct sales pitches.• [00:14:00] Tactical Content Planning ◦ Keyword Strategy: How to build content around core business keywords (e.g., "cooking") and then niche down into specifics ("vegan cooking," "pressure cooking"). ◦ FAQ Episodes: The strategy of creating dedicated FAQ episodes for each business location to address unique regional customer questions. ◦ The "Album Drop" Strategy: An explanation of releasing all location-specific FAQ episodes simultaneously to maximize reach and impact.• [00:21:45] Advanced SEO & Platform Tactics ◦ Author Name Optimization: How to structure the podcast's "author" field to include business locations (e.g., "My Restaurant | Seattle | Honolulu | Las Vegas"). ◦ The Power of Voice: Imagine listening to your brand's CEO sending a message directly to you, "documenting their journey with you on live mode" - this tactic creates a permanent "reference point" that builds unparalleled trust.• [00:28:10] The Podcast as a Business Asset ◦ Positioning the podcast as a core piece of intellectual property that builds listenership, authorship, partnerships, and affiliate relationships.• [00:32:00] Monetization Mechanics Explained ◦ A breakdown of ad formats like pre-rolls, mid-rolls, and post-rolls, comparing them to YouTube's ad model. ◦ Discussion on building private, subscription-based podcasts for premium content.• [00:41:00] Live Q&A: Getting Started with Podcasting (with Kelcey) ◦ A new podcaster asks for advice on where to start with her faith-based podcast and monetization.• [00:55:30] Core Digital Assets: Domain & Email List ◦ The speaker emphasizes that your domain and email list are critical assets, using the analogy: "Just like you have an address and a mail box is the same way you have a website and a mailbox."• [01:05:00] Closing Remarks and Call to Action ◦ Favour summarizes the key points and directs listeners to connect for a free audit.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week we starts things off by discussing zone 2 training, how to be a good time trialist, polarised training with high volume and ERG mode on the trainer. We then talk about food & diet for a little bit before a short but interesting discussion of what is the most important run session of the week. And, as always, we finish the show off by reading and responding to your Spotify comments! Nord VPN:Take advantage of a great deal with Nord VPN use the code triathlonhour or visit nordvpn.com/triathlonhour to get a huge discount in the 2 year plans PLUS 4 extra months! It is risk free with Nord's 30 days money back guarantee! Precision: Use the code TTH25 to get 15% off your first order with Precision at Precision Fuel & Hydration or subscribe to the Patreon and access the link that will save you 20% on every order, not just your first Patreon Pillar: Use the code TTH to get 15% off your first order with Pillar Performance at Pillar Performance or use The Feed for North American customers Lever: Use the code TTH for 20% off your Lever system Lever Listen to the AFTER HOURS podcast on Patreon here - CLICK HERE
Brett Hornig and Mike McMonagle join the show to reflect on the 2025 Ultrarunner of the Year and Trail Runner of the Year rankings, plus some way-too-early hype for our showdown at this year's Bear 100.Partners:Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (https://www.precisionhydration.com/planner/?utm_source=partner&utm_medium=podcast&utm_campaign=singletrack)Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)Janji - premium trail running apparel (https://janji.com/)Momentous - use code SINGLETRACK for up to 35% off your first order (https://livemomentous.com/) Additional Links:Follow Mike on Instagram, Strava, YoutubeFollow Brett on Instagram, Strava, Youtube, and CoachingFollow Finn on Instagram, Strava, Twitter, Youtube, and PatreonSupport the show
Podcast SEO and monetization strategies tailored for local businesses is today's episode discussion. Favour Obasi-ike emphasizes the importance of metadata, noting that elements like podcast titles, descriptions, and author names serve as critical search signals for discovery.By treats these fields as structured data, creators can establish local authority and ensure their content surfaces in specific user queries across platforms like Spotify and Apple Podcasts.The source further highlights the compounding value of backlinking, explaining how consistent episode releases create a vast network of searchable links that drive traffic back to a brand's website. Ultimately, the text argues that a well-optimized podcast acts as a long-term intellectual property asset that builds credibility and solves audience problems through searchable, evergreen audio content.In the 2026 search ecosystem, local visibility is no longer a matter of chance; it is a matter of engineering. This episode serves as a strategic blueprint for local businesses to command "page dominance" by transforming audio content into a high-authority digital asset. By deploying a "spread map" strategy—scaling influence from local roots to international authority—business owners can ensure their brand is the definitive answer to specific consumer queries.The objective is to move beyond the "hobbyist" mindset and treat podcasting as a capital-efficient SEO machine. We explore how to build an "engine" that runs independently via technical metadata and RSS syndication, allowing your brand to reside permanently in the search database.Key Takeaways for Local Business Owners1. Metadata is Your Search ID: Your title, author field, and description must match the exact phrases your customers use. If your "ID" doesn't match the search query, the algorithm cannot process your "legal documents," and your business remains invisible.2. Exploit the 50x50 Rule: Syndication is a volume game. By appearing on 50 platforms, you create thousands of high-authority backlinks. This sheer volume of structured data makes your brand unavoidable in local searches.3. Implementation over Information: ROI is the result of action, not note-taking. Podcasting is a long-term index fund for your brand; the earlier you start the "audio documentation," the more interest your digital legacy accrues. Move from "doer" to "architect" today.Need to Book An Appointment?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlinePodcast Timestamps[00:00:00] – The Spread Map: Establishing the strategic journey from local business to international brand authority.[00:03:00] – Statistical Authority: Reviewing personal benchmarks (600 episodes, 156 countries) as a model for growth.[00:06:00] – The Harry Potter Paradox: Why naming your show for the "benefit" is the only way to be found before you are famous.[00:10:00] – The Psychology of Blue Links: Why "Blue Links" signify trust and confidence in the search results.[00:14:00] – Spotify Signal Case Study: Using the phrase "workout habits for men over 40" to identify exact-match search signals.[00:22:00] – Compounding Link Math: The 50x50 breakdown of how to generate 2,500 links across platforms like SiriusXM and iHeart.[00:31:00] – The Celese Interaction: Overcoming ADHD and task-paralysis by choosing documentation over perfection.[00:45:00] – The Legacy Challenge: Transitioning from a task-based worker to a legacy-based brand architect.The Mathematics of Syndication & The "Compounding Effect"Strategic dominance is a function of Depth and Cadence. While frequency is important, "Depth" is determined by your average episode length. A 60-minute episode provides sixty times more data points for an algorithm to index than a one-minute clip.The true ROI of podcasting is found in the Compounding Link Formula:50 Episodes (One year of weekly audio documentation) x 50 Distribution Platforms (Apple, Spotify, SiriusXM, Podchaser, Castbox, iHeart, etc.) = 2,500 High-Authority BacklinksThis volume creates a "digital balloon that never pops." As you add more helium (content), the structure becomes stiffer and more secure. To maximize this, maintain a Cadence (release cycle) closer to "1" (daily). A faster cadence spins the RSS feed more frequently, signaling to search engines that your brand is an active, relevant authority.The following 15 monetization levers are the tactical parameters required to convert conversational documentation into long-term ROI and a lasting digital legacy.Episode Breakdown on the 15 Monetization StrategiesPART 1: CORE DISCOVERY METADATA (Your Digital ID Card)1. Podcast TitleExecution: Match the show name to the specific topic or core benefit your audience seeks.So What? Listeners search for solutions and interests, not your name. A descriptive title ensures discoverability in search before you have a famous brand.2. Podcast DescriptionExecution: Exploit the full ~4,000-character limit as a "Search Bank." Use refined keywords, clear value propositions, and a strong call-to-action.So What? This is your show's primary Search ID. If it doesn't match user queries, algorithms can't "read" or rank your content effectively.3. Author/Host FieldExecution: Strategically expand your name with professional identifiers (e.g., "Alex Chen | Venture Capital Analyst").So What? This data feeds APIs and LLMs, establishing your niche authority within recommendation systems and digital assistants.4. Genre & Category SelectionExecution: Use platform hierarchies (e.g., ListenNotes, Apple) to select precise Primary, Secondary, and Tertiary categories.So What? Correct categorization moves you from competing with millions of general shows to dominating a specific, interested listener ecosystem.5. Episode TitleExecution: Adopt a clear, "Guest-First" or "Topic-First" naming convention (e.g., "Dr. Sarah Lee: The Neuroscience of Sleep").So What? It maximizes clarity for listeners and SEO. A guest's name at the front captures their audience and amplifies "link juice" to that episode URL.6. Episode DescriptionExecution: Implement web-style formatting: use H2/H3 headers, bullet points, timestamps, and hyperlinks to key resources.So What? Structured data helps both listeners scan and bots "dissect" your content, boosting engagement metrics and canonical linking power.PART 2: VISUAL & TECHNICAL EXECUTION7. Podcast Cover ArtExecution: Command professionalism with compliant, 3000 x 3000 pixels, visually simple art that is legible at thumbnail size.So What? High-quality, optimized art provides an immediate competitive edge against the significant portion of shows using amateur visuals.8. Episode Cover Art (Optional but Powerful)Execution: For key interviews, create guest-centric visuals that differ from your main show art.So What? Visual differentiation in a subscriber's feed signals unique, fresh value, increasing click-through rates for specific high-interest topics.9. Ad Roll PlacementsExecution: Strategically engineer ad breaks: pre-roll (for direct response), mid-roll (for highest attention), post-roll (for brand storytelling).So What? These are primary monetization vehicles. Placement affects listener retention and ad performance by capturing attention at different psychological stages.10. RSS Feed ManagementExecution: Balance your public RSS feed with private, gated feeds (via platforms like Hello Audio or Supercast) for bonus or premium content.So What? Private feeds enable direct community monetization and foster loyalty by delivering exclusive, "trust-based" content to high-value subscribers.PART 3: DISTRIBUTION & AMPLIFICATION11. Email & Affiliate LeverageExecution: Use automated tools to turn podcast transcripts into newsletter content that drives traffic to affiliate offers or key resources.So What? This captures high-intent listeners where they live (their inbox), converting passive listening into measurable action.12. Social Media DistributionExecution: Systematically cross-post short, thematic audio clips (with captions and video) to platforms like LinkedIn and Instagram.So What? It transforms one hour of recording into weeks of "top-of-funnel" awareness, building connection volume and attracting new audiences.13. Backlink GenerationExecution: Understand that every major hosting platform (Spotify, Apple) creates a backlink to your website from your show profile.So What? This generates vital "link juice" from high-authority domains, strengthening your primary website's search engine ranking.14. Website Integration & AnalyticsExecution: Host a dedicated podcast page on your site and connect it to Google Search Console.So What? This allows you to track how people find and interact with your podcast via search, providing data to refine your topic and keyword strategy.15. Sonic Branding (Musical Intelligence)Execution: Deploy a distinct instrumental theme for each season or series.So What? A fresh sonic identity signals a new "era" or focus for your show, boosting production value and maintaining listener retention through auditory novelty.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Emily Cameron joins the show to talk about building a career as a photographer and filmmaker in trail and endurance sports, from her roots in Lancaster, Pennsylvania to life in Athens, Georgia. Emily shares her background as a 2016 Olympic Trials qualifier in swimming and how that shaped her relationship with time, training, and burnout, plus the pivot into triathlon and eventually storytelling. The conversation dives into how she broke into the creative world through COVID-era portrait projects, the reality of cold emailing for work, what she has learned about trust and access when documenting athletes, and how Trailfolk came to life with Tara Dower and a crew that became part of the story. Emily also talks about creative problem solving at events and setting boundaries with social media to protect her own creative vision.This episode is edited and produced by the Sandyboy Productions Podcast Network.A big shout out to our new sponsor Precision Fuel & Hydration. Go to pfandh.com to crush your next race with a personalized fuel & hydration plan. Use code "TTNP15" at checkout.A special thank you to Osprey for supporting this episode. Visit Osprey.com to explore their incredible products!
In this annual State of Singletrack episode, Finn Melanson sits down with longtime collaborator Scott Hickenlooper to reflect on where Singletrack has been, what defined 2025 from multiple angles, and how the business, media projects, and personal priorities are evolving heading into 2026.The conversation covers why the State of Singletrack format exists, how Finn thinks about transparency and building in public, and what listening habits and creative influences shaped the show over the past year. Finn looks back on the biggest accomplishments of 2025, including the release of Singletrack's first feature-length film The Finisher and the launch of Twisted Fork Trail Festival, while also addressing where things fell short, from missed product ideas to community initiatives that never fully materialized.The episode examines the realities of building a trail running media company, including the fragility of sponsorship-driven business models, how partnerships are structured, and why diversification through events and race coverage has become essential. Finn and Scott also discuss the growth of Singletrack's YouTube channel, the challenges of sustaining that momentum, and open questions around future video projects and personal storytelling.Looking ahead, Finn shares what excites him most about 2026, including Jules Campanelli joining Singletrack full-time, upcoming race directing responsibilities, coverage plans for major events, and his own racing focus on Scout Mountain 100 and the Bear 100.The episode closes with audience questions, reflections on how Finn's perspective on the sport has changed, advice for aspiring creators and athletes, and a look at dream interviews that remain at the top of the wish list.Partners:Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (https://www.precisionhydration.com/planner/?utm_source=partner&utm_medium=podcast&utm_campaign=singletrack)Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)Janji - premium trail running apparel (https://janji.com/)Support the show
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Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.For more on Waterboy and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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This episode unpacks how Eventbrite marketing and SEO can be used to grow a business and sell tickets through organic search. Favour Obasi-ike emphasizes that placing targeted keywords at the beginning of event titles is crucial for creating effective URL (uniform resource locators) slugs that rank well on search engines. To build trust and boost visibility, event organizers should also embed YouTube videos and utilize back-linking strategies within event descriptions. Real-world case studies discussed illustrate that scheduling events at least one month in advance allows search algorithms sufficient time to index the content and reach potential attendees. Even after an event concludes, Favour notes that active links continue to drive traffic, serving as a long-term asset for brand awareness. Ultimately, the source advocates for a data-driven approach that combines strategic messaging with technical SEO to ensure sustainable audience growth.Need to Book An Appointment?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00:00] Introduction: Why Eventbrite is a Hidden SEO GoldmineThe episode begins by positioning Eventbrite as a critical platform for business marketing, lead generation, and product promotion, beyond mere event discovery. The emphasis is on creating every listing with the "searcher's benefit" in mind, focusing on how the event serves the needs of a potential attendee actively searching for a solution. This strategic mindset is the key to unlocking the platform's potential and leads directly into the most critical setup step for organic success.[00:05:30] The Single Most Important SEO Factor: Your Event TitleThe event title is presented as the most crucial element for SEO success because it directly generates the event's URL slug. Placing primary keywords at the beginning of the title ensures they appear at the start of the URL, dramatically improving visibility on Google and Eventbrite. Conversely, placing keywords at the end creates a less effective URL and weakens search ranking from the outset. Getting this step wrong can undermine the entire organic marketing effort.[00:12:15] The Long-Term Value of an Eventbrite ListingA unique feature of Eventbrite is that its event links remain active and discoverable long after an event ends. These expired listings function as permanent digital assets that continue to house links to websites, YouTube videos, and other resources. As such, an old event page acts as a long-term digital billboard, continuously driving traffic and brand visibility for months or years. This sets the stage for a practical case study.[00:17:45] Case Study 1: The Wreath-Making Workshop (A Paid Event Strategy)This case study demonstrates timing, targeting, and iterative improvement by combining organic SEO with minimal paid ads. A client's first workshop failed due to a two-week lead time, which was insufficient for search engine indexing. For the second attempt, strategic changes were made: scheduling four weeks in advance for algorithm indexing, creating a high-quality 4K promotional video, and running hyper-targeted Facebook ads with a $5/day test budget aimed at building community. The result was a sold-out event, providing a repeatable formula for marketing local, paid events.[00:31:00] Technical SEO Deep Dive: Why Your Website Pages Get De-IndexedThis section explains technical reasons for losing search ranking over time. Key factors include the "Last Modified" date in a website's XML sitemap, which signals content freshness to search engines; the 24-month lifespan of a blog post's SEO relevance if left untouched; and the actionable "update rule" of updating two old pages for every new one published. A contrast is drawn with podcast RSS feeds, which re-index the entire channel with each new episode, highlighting a unique SEO benefit of podcasting. This reinforces the importance of an updated digital presence to support event marketing.[00:48:15] Case Study 2: The Junk Journaling Workshop (A Free Event Strategy)This case study proves the core SEO principles work for a free event launched by a brand-new account with zero prior audience. The client created a new Eventbrite listing for a niche craft workshop with one month of lead time. Relying purely on organic discovery, all 10 free slots sold out to unknown attendees. The 10 conversions came from just 88 page views, indicating a highly effective, targeted listing. Page views continued to climb after sell-out, proving Eventbrite pages remain active SEO assets. The next step is community building.[00:55:30] The Post-Event Pivot: From Attendees to a CommunityThe conclusion shifts focus to the true metric of success: not just tickets sold, but building a returning community. The recommended strategy involves using a post-event QR code linked to a survey to gather feedback. For free events, this is a critical opportunity to ask attendees if they would return for a paid event, gauging future viability and gaining consent for upselling. This final step transforms a single event into a sustainable, community-driven business model.Memorable Quotes:"The fault begins with the message. And if the message is wrong, everybody is confused.""It's not about how many tickets were sold. It's how many people came, saw, went back, and came back again.""For every one page that you publish, update the last two that I just want to make it easy."Actionable Takeaways & Memorable QuotesTop 3 Actionable Takeaways:1. Prioritize Your Title: Always place your primary keywords (e.g., "Marketing Workshop," "Cooking Class") at the very beginning of your Eventbrite title to create an SEO-optimized URL slug.2. Respect the 3-Week Rule: Launch your event at least three to four weeks in advance. This gives search engine algorithms the necessary time to index your page and show it to relevant audiences organically.3. Plan the Post-Event Follow-Up: The event isn't over when it ends. Use a simple QR code survey to collect feedback and, for free events, to ask attendees if they would be willing to pay for a future version.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Oxygenaddict Triathlon Podcast, Coach Rob continues the Six Months to Ironman series with what may be the most important (and most misunderstood) principle in Ironman training.Recovery.Most athletes believe fitness is built by doing more. More sessions. More intensity. More volume.And this scuppers so many Ironman performances.You'll learn:Why fitness adaptations happen during recovery, not trainingHow poor recovery suppresses immunity, motivation, and performanceWhat a proper recovery week actually looks like (and why most people get it wrong)How illness, fatigue, and burnout are often self-inflicted through overtrainingWhy resting when you want to train most is a hallmark of a mature Ironman athleteHow to structure recovery so you arrive at race day feeling strong, fresh, and readyRob also shares real-world coaching insights from working with hundreds of Ironman and 70.3 athletes, including why winter illness spikes are often a red flag for excessive training stress.This episode is essential listening if:You're training for your first Ironman or 70.3You constantly feel tired, run-down, or “flat” in trainingYou struggle emotionally with rest days or recovery weeksYou want to maximise results without increasing training hours* * * * * * *SPONSORS* * * * * * * *Thinking about your first Ironman or 70.3 in 2026? At Team Oxygenaddict, we specialise in helping busy professionals fit high-quality training around demanding jobs and family life. We've just reopened for new athletes with only a handful of slots available. Book an application call today to find out if you'd be a good fit for Team Oxygenaddict for the coming season here: https://team.oxygenaddict.com/consultation-call/ * * * * * * * * * * * *precisionfuelandhydration.comPrecision Fuel & Hydration help athletes personalise their hydration and fuelling strategies for training and racing. Use the free Fuel & Hydration Planner to get a personalised race nutrition plan for your next event. And then book a free 20-minute video consultation with a member of the PF&H Athlete Support Team to refine your strategy.Listeners get 15% off their first order of fuel and electrolytes with Precision Fuel & Hydration. Simply use code OXYGEN26 at checkout to claim your 15% discount* * * * * * * * * * * *Watch on youtubeListen on SpotifyListen on Apple Podcasts
One of today's stories was a request sent in by a listener who was curious to know what happened to their childhood babysitter. The second case is making local headlines for offering a local council chair to a murderer. So let's get into 2026 with the same damn stories, the same damn outrage and the same damn themes. Teenage girls, disposed of like trash, their killers usually facing the smallest of consequences. Today I'll be telling you the stories of Robyn Jones and Nikki Thrasher.For an extended version of the episode, join our Patreon for just $1! To get started on your own newspapers.com journey, Go to Newspapers.com/Crime. When you sign up, use discount code MurderInTheRain to get 20% off!Visit justaddBUOY.com/MITR to get started with some Buoy drops focused on Hydration, digestion, brain health, Immunity, rescue, or energy!Accidental Autoerotic Deaths and Mental Disorder: A Scoping Review - PMC - Classmates.com 1984 Pendleton High - BeenVerified.com Report Richard Russell Meyer - Robyn Johns (1978-1996) - Find a Grave Memorial - Statesman Journal Dec 29 1996- Obituaries - Oregon Judicial Department- Online Records Search A99984 - History of Toledo - Corvallis Gazette Times- December 3 1996- Toledo police look for leads to missing woman - Oregon Judical Department Online Records Search, Meyer, Richard Russell - East Oregonian July 15 1985- Dispositions - Corvallis Gazette Times December 25 1996- Man charged in death of Toledo woman - The Oregonian October 8 1997- Toledo man goes on trial in death of woman, 18 - The Observer October 9 1997 Murder Trial Heats Up - The Register Guard October 10 1997- Trial begins in death of 18 year old woman - The Oregonian October 14 1997- Toledo man found guilty of intentionally killing teen - Visor.com Victim Information System in Oregon - The Observer October 14 1997- Jury convicts man in slaying - Corvallis Gazette-Times December 3 1996- Toledo police look for leads to missing woman - The Oregonian, December 24, 1996- Autopsy due on body of young woman - Statesman Journal, December 24, 1996 Newport: Body found may be missing teen - Corvallis Gazette Times, December 24, 1996- Body found may be that of Toledo woman - Statesman Journal December 27 1996- Obituaries - Convicted killer speaks out after controversy over police oversight board selection - Correspondence Press Release - The Oregonian Nov 29 1994- Woman's death a possible homicide - The Register Guard Nov. 29 1994- Equestrian finds body of woman - The Oregonian Nov 30 1994- Police Skeptical of Victim's Crime Report - The Oregonian December 1 1994- Roseburg teen held in slaying of woman - The Register Guard December 1 1994- Teen-ager arrested in woman's slaying - Statesman Journal Dec 2 1994- High School Senior Charged in Girl's Death - Albany Democrat Herald December 2 1994 - Murder part of coverup - The Register Guard November 18 1995- Killer pleads guilty, gets life sentence - Albandy Democrat Herald November 18 1995- Killer Sentenced - The Register Guard Oct 30 1999- Life Without - The Oregonian April 28 2022- Wyden: Brown's decision to free killer 'grossly irresponsible' - Statesman Journal, November 2,6 2025- Man's murder conviction puts future on police review board in question - Nikki Ranee Thrasher (1975-1994) - Find a Grave Memorial - The Register Guard Oct. 30 1999- Restoring Humanity - Convicted killer speaks out after controversy over police oversight board selection - Statesman Journal Dece 3 2001- Educating inmates about AIDS - The Oregonian May 6 2023- A swift shift from prison to politicsSupport this podcast at — https://redcircle.com/murder-in-the-rain/exclusive-contentAdvertising Inquiries: https://redcircle.com/brands
Rachel Entrekin joins the show to discuss how 200 mile racing strategy has changed, what it now takes to compete at the front of the sport, and her transition to being a full time professional in the sport.Timestamps:01:15 Burrito League, community running, and doing silly things for fun06:30 Transitioning to life as a full-time professional runner12:00 Recovery, sleep, and why high mileage feels different now15:30 Training and connecting with other 200-mile athletes19:30 Confidence, humility, and learning to own performance23:00 Trash talk, entertainment, and race build-up narratives27:00 Cocodona 250 dynamics and racing alone at the front32:00 Gender categories and competitiveness in 200-mile racing36:00 Why conservative racing no longer works41:00 Tactical lessons learned from Mammoth 20045:00 What it will take to win future 200-mile races49:00 Advice for athletes debuting at the 200-mile distance56:00 Studying live streams and learning from the sport1:01:00 Vibe-based racing versus optimization1:06:30 Longevity, visibility, and a late-career breakthrough1:10:00 Old-school racing culture and the Plain 100Partners:Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (https://www.precisionhydration.com/planner/?utm_source=partner&utm_medium=podcast&utm_campaign=singletrack)Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)Janji - premium trail running apparel (https://janji.com/)Momentous - use code SINGLETRACK for up to 35% off your first order (https://livemomentous.com/) Additional Links:Follow Rachel on Instagram, StravaFollow Finn on Instagram, Strava, YoutubeSupport the show
428: 2026 World Cross Country Championships | Valencia 10k | Reece Edwards This weeks episode is sponsored by Nordictrack, Their range includes premium treadmills, cross trainers and exercise bikes. Begin your journey today with 5% off using IRP2025 at nordictrackfitness.com.au. Brad does heat training in the garage as looks poised to chase Masters records. Reece Edwards catches us up on his adventures and helps out his training partners. Brady catches up with friends as he progresses into some premium running choices. This week's running news is presented by Precision Fuel & Hydration, they make it simple with a free online planner, visit precisionhydration.com and get your numbers. Australia won the 4x2km Mixed Relay with Jack Anstey, Linden Hall, Oli Hoare and Jess Hull, clear ahead of France and Kenya. World Athletics Report Jacob Kiplimo retains his crown, successfully defending his title as World Cross Country Champion. Berihu Aregawi of Ethiopia came second while Daniel Ebenyo of Kenya won the bronze medal. Ethiopia were the winning team ahead of Kenya and Uganda with Australia placing 8th. Australian Men 10k Results Ky Robinson 24th Ed Marks 25th Morgan McDonald 31st Isaac Heyne 39th Seth O”Donnell 45th Haftu Strintzos 54th World Athletics Report Agnes Ngetich of Kenya won the gold medal in a dominant display over Joy Cheptoyek of Uganda and Senayet Getachew of Ethiopia. Ethiopia were again the winning team ahead of Kenya and Uganda taking the same medals as the men with Australia placing 5th. Australian Women 10k Results Lauren Ryan 13th Leanne Pompeani 15th Maudie Skyring 36th Bronte Oates 39th Holly Campbell 44th Caitlin Adams 54th World Athletics Report 2021 New York City Marathon winner Albert Korir suspended by the Athletics Integrity Unit after testing positive to CERA. Athletics Weekly Report Andreas Almgren won the Valencia 10k in a new European Record of 26:44 with Brenda Jepchirchir winning in 29:25 with Eilish McColgan also setting a new European Record. Sam Clifford ran in 28:27. Valencia 10k Results Habtom Samuel, the NCAA Cross Country Champion from Eritrea won the Houston Half Marathon in 59:01, while Fentaye Belayneh of Ethiopia won in 1:04:49. Zouhair Talbi won the Houston Marathon in 2:05:45, while Calli Thackery-Hauger backed up from Honolulu a month ago to win in 2:24:17. Official Results The Whispers ask to keep a keen eye out for some changes coming to the Melbourne Marathon Festival, then Crokes goes Loose the ever widening gulf between athletics and the recreational runner. This episode's Listener Q's/Training Talk segment is proudly brought to you by Precision Fuel & Hydration. What are the fastest road races around the country for each distance? Visit precisionhydration.com for more info on hydration and fuelling products and research, and use the discount code given in the episode. Patreon Link: https://www.patreon.com/insiderunningpodcast Opening and Closing Music is Undercover of my Skin by Benny Walker. www.bennywalkermusic.com Join the conversation at: https://www.facebook.com/insiderunningpodcast/
You're about to hear one of the most honest longevity conversations ever recorded. This co hosted episode brings together two longevity leaders with opposing views on how long humans can live, yet enormous respect for each other and the science. Recorded live at Eudemonia, this discussion gives you clear frameworks for longevity, biohacking, human performance, and anti aging without all the tribal thinking that can plague modern health conversations! Watch this episode on YouTube for the full video experience: https://www.youtube.com/@DaveAspreyBPR Host Dave Asprey sits down with Dan Buettner for a rare co hosted podcast that explores where biohacking and Blue Zones philosophy clash and where they surprisingly align. Dan Buettner is a National Geographic Explorer, Emmy Award winning producer, and five time New York Times bestselling author. He is best known for identifying the Blue Zones, regions of the world where people live the longest and healthiest lives. His research has reshaped cities, healthcare systems, and insurance models across the United States, improving health outcomes for more than 10 million Americans. His Netflix series Live to 100: Secrets of the Blue Zones earned six Emmy nominations and won three. Dan is also an accomplished endurance athlete with three Guinness World Records in distance cycling. Together, Dave and Dan debate the true limits of human lifespan, whether longevity is driven more by environment or intervention, and how modern tools like AI, functional medicine, supplements, fasting, ketosis, and sleep optimization compare to walkable communities, movement, and purpose. They explore mitochondria, neuroplasticity, metabolism, brain optimization, and why Smarter Not Harder applies whether you follow a carnivore leaning diet, a bean based diet, or something in between. This episode gives you both sides of the longevity argument and lets you decide what fits your biology, values, and goals. You'll Learn: • Why Dan believes average human lifespan likely tops out in the mid 90s and how Blue Zones support longevity without chronic disease • Why Host Dave Asprey believes biohacking, AI, and modern science could push longevity toward 150, 180, or beyond • How environmental design hacks unconscious behavior more effectively than willpower • The overlooked role of light, darkness, and circadian rhythm in sleep optimization and human performance • How fasting and ketosis support longevity when used strategically instead of obsessively • Why mitochondria signaling may matter more than fixing every cell individually • How neuroplasticity and brain optimization influence aging and resilience • Where supplements and nootropics help and where simplicity wins • The real debate around carnivore diets, carbs, beans, metabolism, and longevity • Why community, purpose, and movement remain foundational even in advanced biohacking • How Danger Coffee fits into energy, focus, and Smarter Not Harder performance strategies Dave Asprey is a four time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade is the top podcast for people who want to take control of their biology, extend their longevity, and optimize every system in the body and mind. Each episode features cutting edge insights in health, performance, neuroscience, supplements, nutrition, hacking, emotional intelligence, and conscious living. Episodes are released every Tuesday and Thursday, where Dave asks the questions no one else dares, and brings you real tools to become more resilient, aware, and high performing. Thank you to our sponsors! - BodyGuardz | Visit https://www.bodyguardz.com/ and use code DAVE for 25% off. - MASA Chips | Go to https://www.masachips.com/DAVEASPREY and use code DAVEASPREY for 25% off your first order. - Puori | Use code DAVE at http://puori.com/DAVE to get 32% off your Puori Fish Oil when you start a subscription. You save more than $18. - BrainTap | Go to http://braintap.com/dave to get $100 off the BrainTap Power Bundle. Dave Asprey is a four-time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade brings you the knowledge to take control of your biology, extend your longevity, and optimize every system in your body and mind. Each episode delivers cutting-edge insights in health, performance, neuroscience, supplements, nutrition, biohacking, emotional intelligence, and conscious living. New episodes are released every Tuesday, Thursday, Friday, and Sunday (BONUS). Dave asks the questions no one else will and gives you real tools to become stronger, smarter, and more resilient. Keywords: longevity debate, biohacking vs blue zones, dave asprey dan buettner, human lifespan limits, how long can humans live, anti aging science, blue zones longevity, environment vs intervention longevity, human performance optimization, mitochondria signaling, aging clocks epigenetics, neuroplasticity aging, brain optimization longevity, sleep optimization circadian rhythm, fasting longevity science, intermittent fasting longevity, ketosis metabolism aging, AI longevity tools, AI exercise training, VO2 max lifespan, metabolism optimization, supplements longevity, nootropics brain health, carnivore diet longevity, beans vs meat longevity, protein mTOR aging, functional medicine longevity, community purpose lifespan, movement vs exercise longevity, light exposure circadian health, darkness sleep longevity, daveasprey biohacking, dan buettner blue zones, smarter not harder longevity, danger coffee performance Resources: • Dan's new podcast: https://danbuettner.com/podcast/ • Dan's website: https://danbuettner.com/ • Dave Asprey's Latest News | Go to https://daveasprey.com/ to join Inside Track today. • Danger Coffee: https://dangercoffee.com/discount/dave15 • My Daily Supplements: SuppGrade Labs (15% Off) • Favorite Blue Light Blocking Glasses: TrueDark (15% Off) • Dave Asprey's BEYOND Conference: https://beyondconference.com • Dave Asprey's New Book – Heavily Meditated: https://daveasprey.com/heavily-meditated • Upgrade Collective: https://www.ourupgradecollective.com • Upgrade Labs: https://upgradelabs.com • 40 Years of Zen: https://40yearsofzen.com Timestamps: 0:00 – Trailer 2:50 – Introduction to Dan Buettner 4:59 – Light & Circadian Biology 7:21 – Aging Science & Interventions 13:18 – Community & Social Connection 15:16 – Biohacking Basics 19:04 – Movement & Exercise 21:20 – Diet & Nutrition Philosophy 31:06 – Dave's Daily Diet 33:49 – Salt & Hydration 41:07 – Marketing & Building Bulletproof 49:10 – Rapid Fire Round 55:00 – Closing Thoughts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.