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Imagine spending or investing $0.02 per click with 619+ Global Million Pinterest Users? The Pinterest Playbook for Business Growth is here!Favour Obasi-ike, MBA, MS, host of the We Don't PLAY!™️ Podcast and Pinterest-certified SEO strategist, leads a live Clubhouse session breaking down the difference between Pinterest marketing (organic) and Pinterest advertising (paid).Joined by John, Dr. Cynthia, and Ramyar, Favour shares real client case studies, including one that jumped from 54M to 154M Google image impressions in three months using Pinterest.He reveals why Pinterest is a visual search engine with 619 million monthly active users, 96% unbranded searches, and 3x higher shopping ad conversions.Key TakeawaysPinterest is a visual search engine, not social media. Users arrive early in their planning phase, making them high-intent buyers.96% of Pinterest searches are unbranded. Your content reaches people who have never heard of you but are searching for your solution.Pin shelf life crushes Instagram. A pin lasts 3.5 to 5 months; add a blog link and it extends to 24 months vs. Instagram's 72 hours.Pinterest indirectly boosts Google rankings. One client went from 54M to 154M Google image impressions in three months via Pinterest.Use Pinterest to A/B test creatives for free. Post five graphics organically for 14 days, then run paid ads only on the top performers.Separate personal and business accounts. Use your domain email for business to claim 100% content ownership via Pinterest's hub.Memorable Quotes"Pinterest is a visual search engine. Drop the P and it's interest. Pinterest has a taste bud of interest and keywords." — Favour Obasi-ike [18:34]"85% of weekly users purchase from pins, and 45% of US Pinterest households earn over $150K a year." — Favour Obasi-ike [27:14]"Pinterest is the least skipped platform for ads. You may not even know what a Pinterest ad looks like." — Favour Obasi-ike [28:11]"Content is king and context is queen. Build the two together and the value increases." — Favour Obasi-ike [40:14]"Build a brand that your website is proud of." — Favour Obasi-ike [92:02]FAQsQ: What is the difference between Pinterest marketing and Pinterest advertising?A: Pinterest marketing is organic: consistently publishing through a claimed website, RSS feed, and Pinterest tag. Pinterest advertising is paid: targeted ads by zip code, interest, and device for quick visibility.Q: How does Pinterest help my Google rankings?A: Your website images appear in Google Images and Bing Images via Pinterest, acting as a backlink and image traffic source that compounds domain authority.Q: Can I target locally on Pinterest?A: Yes. Pinterest allows ad targeting by zip code, making it powerful for local businesses.Q: What is the best way to test ad creatives cheaply?A: Post five creatives organically for 14 days, rank by impressions, then run paid A/B tests only on the top two winners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Favour Obasi-ike, MBA, MS breaks down the critical difference between content marketing and context marketing for SEO. Using relatable analogies, from buying a home to purchasing an iPhone, Favour explains why content alone is not enough. Content is what you create; context is the meaning, story, and connection behind it. He introduces the WEBLAST acronym (Website, Email, Podcast, LinkedIn, Ads, AI, SEO) as a seven-pillar framework for building a competitive online presence and shares how AI tools can be trained with your brand voice to save time and drive real partnerships.Book SEO Services? Save These Quick Links for Later>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereKey TakeawaysContent is the "what"; context is the "why." Content gets you seen. Context gets you understood, remembered, and chosen.SEO is intentional, not guesswork. Throwing random keywords no longer works. Structure, readability, and sentimental value drive rankings.Three pillars of context marketing: Readability (humans understand it), SEO (bots can crawl it), and sentimental value (it resonates emotionally).The WEBLAST framework: Website, Email, Podcast, LinkedIn, Ads, AI, and SEO, seven tools that, used together in a progressive cycle, produce measurable growth within 30 days.AI should be trained on your brand. Feed your intellectual property into AI to get responses that sound like you, not generic prompts.Pre-purchase vs. post-purchase context: Before the sale, show up everywhere (YouTube, Google, Pinterest). After the sale, deepen the relationship (email, Zoom, Slack).Memorable Quotes"SEO is intentional. It's not guesswork. We don't do that in 2024, and we're not doing that for 2025 either." — Favour Obasi-ike [03:45]"The website is the content. The pages are the context." — Favour Obasi-ike [07:09]"If I say 'my pleasure,' I don't have to say the brand name to tell you who I'm talking about. That's context." — Favour Obasi-ike [07:54]"Content is free right now. AI is going to give me that content. But context? That's what makes you different." — Favour Obasi-ike [44:05]"Feedback is the best currency." — Favour Obasi-ike [40:49]"You're not prompting ChatGPT, you're prompting yourself." — Favour Obasi-ike [32:36]FAQsQ: What is the difference between content marketing and context marketing?A: Content marketing is the material you produce, the blog, video, or post. Context marketing is the meaning, relevance, and story wrapped around that content so your audience truly understands and connects with your message.Q: Why is context more important than content for SEO?A: Search engines now prioritize user intent and experience. Context ensures your content is readable, emotionally resonant, and structured so both humans and bots can interpret it, which directly improves rankings.Q: What is the WEBLAST framework?A: WEBLAST stands for Website, Email, Podcast, LinkedIn, Ads, AI, and SEO. It is a seven-pillar system for building a strong, competitive online presence when used in a consistent, progressive cycle.Q: How can AI help with context marketing?A: By training AI with your brand's intellectual property, tone, and goals, it becomes a personalized assistant that drafts emails, proposals, and responses in your voice, saving significant time.From seo strategies to ai marketing techniques to pinterest seo to podcast monetization to email marketing for beginners to ai seo tools, this episode id for you.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Favour Obasi-ike, MBA, MS delivers a tutorial on why Pinterest is a search engine, not social media, and how to connect it with Google Search Console for SEO impact.Pinterest is the least skipped ad platform while YouTube is the most, and Pinterest ads cost two to thirty cents versus dollars elsewhere.He covers claiming your business account, how earned media works exclusively on Pinterest, and why a pin lives three to five months compared to an Instagram post's 19 to 72 hours. Favour shares a client case study where organic image impressions grew from 54.1 million to 154 million in three months with zero ad spend, with Pinterest ranking in the top three linking sites.The conversation covers MCP servers, Google's crawl budget drop from 15 to two megabytes, why 67 percent of searches result in zero clicks, and why GoDaddy is not scalable.Mark recommends WordPress, and Shira shares how evergreen content generates leads years after posting.Book SEO Services? Save These Quick Links for Later>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:08] Introduction — Pinterest SEO Marketing on Clubhouse.[02:53] Pinterest: least skipped ad platform vs. YouTube.[04:02] Pinterest is a search engine for images.[07:04] You cannot be on ChatGPT if not on Google.[08:15] Claiming your Pinterest business account.[10:02] Earned media — only Pinterest offers it.[12:05] Pin lifespan: 3–5 months vs. Instagram: 19–72 hours.[19:00] Tuna on WebMCP and AI impact on SEO.[21:56] Google crawl budget: 15 MB down to 2 MB.[23:35] 67% of Google searches result in zero clicks.[33:09] Why GoDaddy is not scalable.[40:03] Mark: WordPress — own your website.[58:45] Pinterest + Google Search Console: the perfect blend.[60:30] Case study: 54.1M to 154M impressions organically.[73:49] Shira: evergreen content still generates leads.[79:50] SEO scorecard tool — 10 questions, instant report. 93:01] 97% of Pinterest searches are unbranded.[95:32] Pinterest and Amazon partnership.Memorable Quotes"Pinterest is the least skipped ad platform. YouTube is the most — people pay to skip ads.""If you drop the P, it's interest. Pinterest is interest, literally.""You build a house on land you don't own." — Mark, on closed-source builders."Keep putting out your message, even when nobody's watching, because someone is." — Shira"67% of Google searches don't result in a click. That's a culture shift." — TunaFAQs AnsweredIs Pinterest social media?On the personal side, yes. On the business side, it is a visual search engine where you own 100% of your data through a claimed account.What is earned media?When someone saves your paid pin and revisits it later, you earn impressions without spending again — dividends on your ad spend.Why not GoDaddy?It lacks code injection, scalable pop-ups, and flexibility. WordPress is recommended for full ownership and SEO control.How long does Pinterest SEO take?It depends on domain authority and consistency — no fixed timeline, but articles linked to Pinterest accelerate results.Key TakeawaysClaim your website on Pinterest Business. Track Pinterest as a linking site in Google Search Console. Pins live 3–5 months versus hours on Instagram. 97% of Pinterest searches are unbranded. Own your site on WordPress. Evergreen content compounds and generates leads long after posting.KeywordsPinterest SEO, Google Search Console, earned media, Pinterest ads, visual search engine, domain authority, crawl budget, WordPress, claimed accounts, unbranded search, evergreen content, zero-click searches, SEO scorecard, MCP servers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this week's edition of Singletrack News, controversy erupts around the Ultra-Trail Snowdonia 100K after organizers announced a major course change - which removes roughly 2,000 meters of climbing from the originally advertised route - after the race had already sold out. We also discuss the uncertain future of the historic JFK 50 Mile, which could relocate from Washington County, Maryland, for the first time in more than 60 years after the county ended hotel-tax funding that traditionally covered police and medical services. Elsewhere, we break down Kilian Jornet's 2026 season preview, including his plans to race Sierre-Zinal, Western States, and UTMB, and what he said about the training stimulus from last year's States of Elevation project.We also cover:A chaotic finish at the USATF Half Marathon Championships after lead runners were sent off courseThe Los Angeles Marathon, where the men's race came down to 0.18 seconds at the lineSpeedgoat by UTMB adding a new uphill raceTransgrancanaria, where Jon Albon and Henriette Albon claimed victories in brutal weatherLotti Brinks and Sean Riedel winning Way Too Cool 50KNew athlete signings - Hunter Leninger (Only Fans) and Tessa Chesser (Merrell)Hayden Hawks' pivot to Canyons 100K and what it could mean for Western StatesCirque Series teasing a new championship formatPrize money across major trail series surpassing €1.15 millionPlus, we share our favorite content from the week, including Francesco Puppi's latest vlog about his background, training philosophy, and upcoming projects.Partners:Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (https://www.precisionhydration.com/planner/?utm_source=partner&utm_medium=podcast&utm_campaign=singletrack)Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/singletrack)Janji - premium trail running apparel (https://janji.com/pages/singletrack)Support the show
In this episode, Kilian Korth joins the show to discuss the evolving competitive landscape of 200-mile ultramarathons. We examine whether performances at the distance can currently be used to judge greatness in the sport, how the depth of competition compares to more established races like Western States and UTMB, and what it will take for the discipline to gain broader legitimacy. Kilian also shares his own philosophy around pursuing ambitious goals, the “No Limits” mindset, and why he believes the 200-mile scene represents a collective experiment in testing the boundaries of human endurance.In the second half of the conversation, we explore Kilian's path into the sport, his recent success across multi-day races, and the realities of racing at this distance - from sleep strategy and pacing philosophy to logistics, fueling, and managing the psychological demands of moving for multiple days. We also discuss the role of competition in pushing the sport forward, the future of races like Cocodona, and how the next generation of athletes may redefine what's possible in 200-mile racing.Partners:Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (https://www.precisionhydration.com/planner/?utm_source=partner&utm_medium=podcast&utm_campaign=singletrack)Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/singletrack)Janji - premium trail running apparel (https://janji.com/pages/singletrack)Support the show
Favour Obasi-ike, MBA, MS redefines profitable SEO as more than just rankings — it is profit multiplied by time. He introduces the concept of a foundational evergreen operating system: being where people are, staying ever-ready, and building connections that compound. The episode covers the SEO quadrant and its four pillars, why your contact database is your most valuable SEO asset, and how first-party data from email lists outperforms second-party data from platforms like LinkedIn, Spotify, and Apple Podcasts. Jonathan shares how NewsBreak and Medium drive backlinks and high domain authority, while Dr. Martin highlights the BlackNews.com story — a site built in 1999 on pure HTML that became the top black news site in the world because Google could easily crawl it. Favour performs a live Semrush audit, explains authority scores, and breaks down how commercial-intent articles like "top 10" lists build domain dominance the way Yelp does. The conversation also covers the new FTC rule on fake reviews, why your website must be the cornerstone of all marketing, and how SEO is ultimately about being the person of remembrance.Book SEO Services? Save These Quick Links for Later>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:07] Introduction — profit times time formula.[03:04] The SEO quadrant: mastering the four pillars of SEO.[04:06] Foundational evergreen operating system explained.[07:23] Jonathan on writing for NewsBreak and generating backlinks.[09:05] How NewsBreak articles drive local SEO and 50M monthly users.[10:14] Funneling: 250 words on NewsBreak, full article on your website.[15:55] Associating your brand with related brands for SEO value.[17:01] Profitable SEO: measuring profit in time and money.[19:42] Profitable SEO measured by total contacts in your database.[22:08] First-party vs. second-party data — LinkedIn, Spotify, Apple.[30:40] Live Semrush audit — authority score of 24, 3.7K organic traffic.[34:08] What is domain authority and how to build it.[36:34] Commercial-intent articles: the Yelp strategy for SEO dominance.[42:09] FTC new rule on fake reviews and fake followers.[43:03] BlackNews.com — 25 years of domain authority on pure HTML.[48:31] SEO is about being the person of remembrance.[51:00] Problem aware to solution aware to product aware funnel.[54:00] Answer questions on your website, not just social media.[60:08] On-the-spot audits announcement — turning 5% learning into 90%.Memorable Quotes"Profitable SEO is measured by the total amount of contacts you have in your database.""SEO is letting you be the person of remembrance.""When you're building a house, you don't start from the windows. You start from the thought.""Don't give them the full article on LinkedIn. Give them a little bit, then they click through.""Clubhouse is just 5% acquisition of learning. We want to turn that to 90%."FAQs AnsweredWhat does profitable SEO mean?It is profit multiplied by time — measuring both the monetary return and the time saved through organic search visibility and relationship building.What is domain authority?A proprietary metric measuring a domain's dominance based on years of indexed content, quality backlinks, and organic search traffic.Why is first-party data important for SEO?Platforms like LinkedIn and Spotify own your subscriber data. Building your own email list gives you direct access to your audience through your domain.How do commercial-intent articles help SEO? "Top 10" and comparison articles keep visitors on your site longer, build authority, and capture searches where users are ready to take action.Key TakeawaysBuild your contact database — it is your most valuable SEO asset. Create commercial-intent articles to capture high-value searches. Use platforms like Newsbreak and Medium for backlinks but always funnel traffic to your website. Your website is the cornerstone — answer questions there, not just on social media. SEO is a long game: do the groundwork, and your business will eventually fly on autopilot.Keywordsprofitable SEO, domain authority, SEMrush, backlinks, first-party data, email marketing, Newsbreak, commercial intent, contact database, SEO quadrant, authority score, organic traffic, content funneling, evergreen content, website optimizationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today's podcast lifts the lid on a protocol the Norwegian triathletes, runners, cyclists & cross country skiers have been using over the past 10 years that the rest of the world hasn't caught up with yet. If you take your training seriously and want an easy way to increase your VO2 max - this is the pod for you. Secret Link - https://physoc.onlinelibrary.wiley.com/doi/full/10.1113/JP289874 Nord VPN:Take advantage of a great deal with Nord VPN use the code triathlonhour or visit nordvpn.com/triathlonhour to get a huge discount in the 2 year plans PLUS 4 extra months! It is risk free with Nord's 30 days money back guarantee! Precision: Use the code TTH26 to get 15% off your first order with Precision at Precision Fuel & Hydration or subscribe to the Patreon and access the link that will save you 20% on every order, not just your first Patreon Pillar: Use the code TTH15 to get 15% off your first order with Pillar Performance at Pillar Performance or use The Feed for North American customers Lever: Use the code TTH for 20% off your Lever system Lever
Favour Obasi-ike, MBA, MS delivers a deep dive into winning local SEO using Google Business Profile. He explains how local SEO works through the formula of product/service plus location, then breaks down the technical backbone — sitemaps, robots.txt, and no-index tags — revealing how one misconfigured tag can make an entire website invisible to Google. Real client case studies include a bakery in Georgia invisible on Google from two miles away, and a massage therapy business paying $16–$32 per click for keywords they could rank for organically. Dr. Fashion and Celese Williams contribute insights on keyword research, engagement, and why AI still needs the human element for conversions.Book SEO Services? Save These Quick Links for Later>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:13] Welcome and introduction[02:38] Dr. Fashion on the importance of online visibility.[04:34] Origin story of Google Maps and its free iPhone launch.[07:07] What is local SEO? Product/service + location formula.[19:58] No-index tags — how one setting blocks your entire site.[24:44] Dr. Fashion on targeting low-competition keywords.[27:28] Three essentials: Google Business Profile, website, social media.[36:10] Zip code marketing and the "set it and forget it" trap.[37:03] Google gives you 30 service slots — most businesses use only a few.[39:05] TAM, SAM, and serving within a 35-mile radius.[43:23] Google ranks webpages and links, not websites.[54:15] Organic traffic vs. paid ads for local businesses.[57:05] Case study: bakery invisible on Google from two miles away.[65:00] LinkedIn engagement at 3.8% vs. Instagram at 0.7%.[70:00] Podcasting as a nesting ground for compound growth.[77:41] E-E-A-T: Experience, Expertise, Authority, and Trust.[80:00] Celese on why AI needs human design for conversions.[86:01] Live SERP API search demo for Canadian results.Memorable Quotes"Google does not rank your website. Google ranks your webpage.""The only way to create capacity is by building it.""You can't even be on ChatGPT if you're not on Google.""I'd rather have so much organic feedback that I can run ad campaigns for branding, not survival.""If you don't have the words people type in your domain, you have no conversation."FAQs AnsweredWhat is local SEO?Product or service plus location, optimized so nearby people find you through search.What is a no-index tag?It tells search bots not to index a page. If left on by default, your entire site becomes invisible to Google.What are sitemaps and robots.txt?Sitemaps list your content for search engines. Robots.txt instructs bots on what to crawl or block. Both must work together.How many services can I list on GBP?Google allows about 30 service listings — most businesses only use a fraction.Does SEO still matter with AI search?Yes. If you are not on Google, you will not appear on ChatGPT, Perplexity, or any AI search tool.Key TakeawaysConnect your website to Google Search Console and ensure proper indexing. Use city and state in your URLs for local ranking. Fill all 30 service slots on GBP. Build organic content to reduce ad spend. LinkedIn outperforms Instagram for B2B.E-E-A-T is the code of conduct for local search visibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Favour Obasi-ike, MBA, MS demonstrates an integrated marketing approach in real time — from AI prompt to website article to LinkedIn to Threads to podcast to Clubhouse, all within the first 15 minutes.He used an AI assistant to scan 85+ articles on his website and generate five bottom-of-funnel topics, then built an entire content chain across platforms from one topic.The episode features the "Did You Know" series revealing how major brands started with different products — IKEA with pens, Sony with rice cookers, Samsung as a grocery store, Lamborghini as tractors.Favour connects this to the lesson that businesses evolve and what you start with is not what you become.Keith shares the PayPal origin story, and Liverpool's Finest emphasizes knowing your target audience before executing any strategy.Key TakeawaysUse AI to mine existing content for new topics.Build content chains across platforms.Every brand evolves — your starting product is not your final product.Test emails technically, not just visually.Position your podcast through strategic RSS feeds.Omni-channel marketing starts with one thought and multiplies through execution.Book SEO Services? Save These Quick Links for Later>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:06] Welcome and introduction.[02:53] How the topic was born — AI scanning 85+ website articles.[05:10] Five bottom-of-funnel topics AI generated from the website.[09:02] Topics: Pinterest SEO, email marketing, keyword research, Clubhouse alternatives, integrated marketing.[11:18] Live demo of the integrated marketing workflow.[18:50] Podcast playback — "Did You Know" series begins.[22:54] Brand origins: IKEA, Sony, Nokia, Samsung, Nike, Lamborghini, and more.[28:12] The moral: start early, grow fast.[32:41] Recap of the integrated content chain.[37:15] Keith on PayPal's origin — from Palm Pilot app to payments.[38:16] Most millionaires took 22 years to make their first million.[39:54] Liverpool's Finest on integration, portability, and target audience.[45:40] Email testing — technical vs. cosmetic testing.[48:51] Podcast positioning through RSS feeds with depth.[51:33] Web3, IP protection, and applied AI.[53:05] Omni-channel marketing: ideation to execution.Memorable Quotes"The business you're starting is not going to be the same business in 10 years.""It's not that your podcast is not being heard — it's not positioned to be heard.""I'd rather not send that email at all than send it and have question marks behind it.""Most millionaires took on average 22 years to make their first million." — Keith"If your marketing is not reaching your audience, you're wasting money." — Liverpool's FinestFAQs AnsweredWhat is an integrated marketing approach?Creating one piece of content and distributing it across multiple platforms so each channel feeds the next.How can AI help with content planning?Prompt AI to scan your existing content and generate bottom-of-funnel topics, then build content chains from those topics.What is technical email testing?It analyzes which providers receive your emails and whether your text-to-HTML ratio triggers spam filters — beyond just checking for typos.Why does podcast positioning matter?Strategic RSS feed placement connects your episodes to distribution channels that expand reach beyond a single app.Keywordsintegrated marketing, omni-channel marketing, podcast SEO, AI content strategy, email marketing testing, RSS feed distribution, brand evolution, bottom-of-funnel content, Web3 SEO, LinkedIn marketing, podcast positioningSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Fast Track! Ireland, Andy Kamenetzky, Mychal Thompson, and Pepe Mantilla discuss what the World Cup will be doing with hydration breaks. More Fast Track! The crew circles back to the Lakers game vs the Nuggets last night. Game of Games, plus Supercross Talk! Learn more about your ad choices. Visit podcastchoices.com/adchoices
When pro ultrarunner Hayden Hawks faces challenging conditions on the trails, he doesn't just endure them—he transforms them into opportunities for growth, proving that sometimes the hardest moments forge the strongest athletes.Hayden Hawks has been a professional ultra runner for 10 years competing at and winning some of the biggest races in the world. He is sponsored by HOKA, AG1, Precision Fuel and Hydration, as well as many other sponsors. He has also been a huge advocate for helping and building youth group initiatives and inspiring the younger generation around the world, most notably the Trail Fam. Hayden is also a coach with Hawks Running and Centurion Running. He is a father of 2, husband to Ashley Hawks, and loves traveling with his family and being outside as much as possible. Jon chats with Hayden about:balancing competition with being a good person and giving backgradual training progression instead of extreme volume jumpsfueling runs over 90 minutes for better performancemental toughness through embracing uncomfortable mountain conditionsconsistency over time creates sustainable athletic careersStay Connected:Follow Hayden:https://www.instagram.com/hawks_hayden/“Hayden Hawks” on Stravahttps://trailfam.com/https://www.hawksrunning.com/This episode is supported by:Precision Dial your fueling in this year. Use code “LONGRUN26” for 15% off your first order at www.precisionhydration.comBoulderthon: Our favorite Colorado race event with a variety of distances. Use code FTLR2026 for $20 off the marathon or half marathon when you register at www.boulderthon.org.AmazFit Check out the T-Rex 3 and a selection of GPS watches at https://us.amazfit.com/discount/FTLR2026 and use code “FTLR2026” for 10% offVacation Races Run where you play and chase the extraordinary. Use code “FTLR” for 15% off their half marathons, ultras, and trail fests at vacationraces.com through the end of 2026
6pm - I WAS THINKING: The Cost of Housing Rises… By Design // The DOJ has been taking down Epstein files. Here’s what remains // DOJ Announces Another 47,000 ‘Epstein Files’ To Be Released This Week // House asks Bill Gates, others to testify in Epstein sex trafficking probe // Glymphatic Blueprint // Why sleep and hydration are so important
Have you ever wondered if semen volume actually matters or if it's just another myth men worry about when dealing with erectile dysfunction?In this episode, you'll get a deeper look into the realities behind male sexual health. Discover the hidden factors that can influence erections, why semen volume may not matter as much as many men think, and how everyday habits can impact your performance over time. The conversation also explores practical ways men can begin improving their sexual health naturally, along with insights that might challenge common assumptions.Tune in now to learn what could be standing between you and better sexual health.--------------Key TakeawaysSemen volume is often a concern for men, but there is little evidence that it significantly matters to women during intimacy.The prostate plays a major role in semen production, and natural prostate enlargement with age can affect semen volume.Stress and performance anxiety can negatively impact both semen volume and erectile dysfunction.Hydration, sleep quality, and hormone levels all influence male sexual health and ejaculation.Nitric oxide and vitamin D may support better blood flow and hormone balance related to erectile dysfunction.Following a Mediterranean-style diet can improve cardiovascular health, which directly supports stronger erections.Regular exercise, even simple walking, can significantly improve erectile dysfunction by enhancing blood circulation.Getting at least seven hours of sleep helps your body produce testosterone and recover physically and mentally.Managing stress through techniques like meditation or box breathing can help support erectile health.Improving erectile dysfunction naturally requires consistent lifestyle changes and patience, often taking several months to see results.--------------Resources mentioned:Modern Man CribMediterranean DietGood Morning Wood SmoothieRenew with Dr. Anne--------------Curious about how you can boost your bedroom game and build lasting confidence? Check out the course at getwoodnow.com and start your journey to feeling like yourself again!--------------If you enjoyed this episode and want to learn more and get more tips, subscribe to The Modern Man newsletter for exclusive content delivered straight to your inbox! https://dranne.co/themodernman--------------Follow Me On:InstagramTwitterFacebookTikTokYouTube--------------For all links and resources mentioned on the show and where to subscribe to the podcast, please visit https://truongrehab.com/healthy-habits-erectile-dysfunction-treatment--------------Want to regain control of your sex life? It's time to reverse the effects of ED on your life. Join the Modern Man Club and embark on your journey to complete recovery and community.--------------Reveal the FREE treatment most men ignore that solves thousands of erectile dysfunction cases every year, plus the 5 biggest mistakes you must avoid if you want to say goodbye to your ED. Uncover it all in my free eBook, available to download now.https://dranne.co/ebook
John, the Carnivore Teacher Alpha, shares his 60-year journey into health and the transformative power of a carnivore diet. Discover practical advice on eliminating plant toxins, managing cravings, and understanding cholesterol, along with insights into holistic health practices.Chapters00:00 Introduction to the Carnivore Journey02:29 The Transition to Keto and Carnivore05:23 Health Improvements and Personal Anecdotes10:19 Practical Advice for Dietary Changes13:06 Understanding Cravings and Satiety21:36 The Role of the Carnivore Teacher22:04 Understanding Cholesterol: Myths and Facts26:09 Root Causes of Arterial Damage27:45 Hydration and Electrolyte Balance29:48 Holistic Health: Beyond Diet31:48 Dealing with Skepticism and Pushback34:29 Common Mistakes in Dietary Changes36:02 The Future of the Carnivore Diet37:54 Practical Steps for Dietary Transition
If you feel like you're losing control right now, take a deep breath. You are safe. Whether you are searching for how to stop a panic attack instantly or you're in the middle of a wave of overwhelming anxiety, this session is your "SOS" reset button.In this episode, Martin—a clinical hypnotherapist and former paramedic—guides you through proven vagus nerve stimulation techniques to turn off your fight-or-flight response. Using the 4-4-4-4 Box Breathing method, a systematic body scan, and powerful affirmations, you will learn to rewire your brain's response to fear and regain physical awareness.This session is designed to be your silent superpower—a simple, effective tool you can use anywhere, anytime, to move from panic to peace.Chapter Timings00:00 – Emergency Reset: Immediate Calm for Panic01:00 – 4-4-4-4 Box Breathing: Vagus Nerve Stimulation02:40 – Systematic Body Scan for Physical Relaxation05:00 – Affirmations for Anxiety Relief & Mental Reset07:50 – Guided Imagery: Your Mental Sanctuary08:45 – 3 Daily Self-Care Tips for Long-Term Peace09:40 – Bringing Awareness Back to the RoomPowerful Affirmations for Anxiety ReliefFocus on these words as you exhale to soften your body and calm your nervous system:"This feeling is temporary and it is passing now.""I am the mountain and these feelings are just clouds passing by.""I have the power to calm my nervous system."3 Daily Self-Care TipsIncorporate these "anxiety hacks" into your routine to lower cortisol and stay grounded:The 5-4-3-2-1 Grounding Technique: Identify five things you can see and four you can touch to stay in the present moment.Hydration & Minerals: Sip cold water; the cooling sensation acts as a natural reset for your system.Digital Boundaries: Practice one hour of no screen time before bed to lower cortisol levels and improve sleep.
Send a textWhile I was running a 12-hour, overnight trail race in Highlands Ranch, Colo. in 2024, I got a hamstring cramp that forced me to walk until I could get it to go away. In the middle of the night, when it was fairly cool. What the heck! I started to think afterwards about the number of times I'd been impaired by muscle cramps over the course of 35-plus years of races. At mile 30 of the Leadville Trail 100. At mile 22 of the Lost Dutchman Marathon in Arizona when I was on BQ pace. When my hamstring and quad muscles cramped simultaneously at mile 23 of the Boston Marathon, causing me to hobble-walk a 19-minute mile when I had been on my way to perhaps breaking 3:10. With another Leadville Trail 100 attempt only a couple of months away, I decided it was time to do something about this chronic issue and get a sweat test done at the Nutrition Mechanic in Boulder, Colo. It's a very simple test done in their office. They also had me do three short trial runs to determine my fluid loss rate. It was a real eye-opener. I always knew I sweated a lot of salt, but my degree of fluid loss was rather astounding. I was losing from 0.8 to 1.0 pounds of fluid in just a half-hour! Since your ability becomes impaired once you exceed losing 2% of your body weight, using 150 lbs. as a rough number, meant that that 2% was happening to me in only 90 minutes. I had never considered it necessary to carry water for a run this short. This info was a total game-changer for me. I used this knowledge during the LT100 to dial in my fluid and electrolyte intakes using products from Precision Fuel, and bam, no muscle cramps hindered me at all. In this episode, you are going to learn a lot that might also greatly impact your training and race performances with Nutrition Mechanic founder and CEO Dina Griffin. Dina is a registered dietician who has an MS in Food Science and Human Nutrition and has also finished races like Leadville, Run Rabbit Run, and Comrades. Our conversation goes in-depth not only about how to use sweat test results and the genetics behind them, but how to efficiently fuel, various kinds of testing that can be done to optimize performance, supplementation, and much more. Dina shares a lot of practical advice in very relatable ways that will potentially help you make adjustments that don't require extreme supplementation or radical dieting.Dina Griffinnutritionmechanic.comFacebook The Nutrition MechanicInstagram @nutritionmechanicLinkedIn DinagriffinrdPodcast Inside Sports NutritionBill Stahlsilly_billy@msn.comFacebook Bill StahlInstagram and Threads @stahlor and @we_are_superman_podcastYouTube We Are Superman PodcastSubscribe to the We Are Superman Newsletter!https://mailchi.mp/dab62cfc01f8/newsletter-signupSubscribe to our Substack for my archive of articles of coaching tips developed from my more than three decades of experience, wild and funny stories from my long coaching career, the wit and wisdom of David, and highlights of some of the best WASP episodes from the past that I feel are worthwhile giving another listen.Search either We Are Superman Podcast or @billstahl8Register for the American Heroes Run: https://ultrasignup.com/register.aspx?did=133138Ride to End ALZ Coloradowww.alz.org/rideco
Favour Obasi-ike, MBA, MS breaks down the SEO difference between podcast downloads and unique listeners — two metrics every podcaster must understand. A download is triggered after just 45 seconds of listening, while a unique listener represents someone who returns to engage with your content repeatedly, much like a returning website visitor. Favour connects these metrics to podcast SEO, keyword density, IAB certification, and long-term monetization. He reveals how transcripts convert speech into indexable text that fuels Google rankings and why every episode acts as a keyword bank. Celese Williams joins with questions on podcast ranking and the SEO-podcasting connection. The episode also covers the industry's explosive growth — valued at $38–50 billion, projected to reach $131 billion by 2030 — and the milestone of podcasting overtaking radio in consumption.Book SEO Services? Save These Quick Links for Later>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereEpisode Timeline and Timestamps[00:00] Introduction and episode overview.[00:44] What counts as a podcast download — the 45-second rule explained.[04:27] Defining unique listeners — comparing them to returning website visitors.[08:04] Exact match phrasing and how podcast platform search works.[10:02] The "red carpet" analogy — why timestamps create a guided experience.[14:19] Keyword density: every episode is a keyword bank; more episodes = larger keyword database.[20:31] IAB certification and monetization through dynamic ads from brands like Shopify and Canva.[23:03] Downloads vs. unique listeners by the numbers — the 40% gap.[26:22] RSS feeds, structured data, schema, and FAQs powering podcast SEO.[31:34] Why top podcasters rank — more episodes, more keywords, higher visibility.[35:52] The seven essential podcast SEO spots every show needs.[38:22] Favour's growth from 1K downloads/month to 1K downloads/week.[46:41] Industry valued at $38–50B, projected $131B by 2030.[47:54] Podcasting overtakes radio in consumption for the first time.[53:14] Celese shares her biggest takeaway and next steps.[61:14] Q&A: Hosting vs. distribution — choosing the right platform.Memorable Quotes"A podcast download counts as a 45-second time-lapse that results into one download.""Think about every episode like a keyword bank.""If you have a podcast and you don't know SEO, that's where the struggle bus starts.""For the first time in history, podcasting has overtaken radio when it comes to consumption.""The goal is not just to have downloads and listeners, it's to have action takers."FAQs AnsweredWhat counts as one podcast download?A listener must play at least 45 seconds for it to register as one download.How do unique listeners differ from downloads?Unique listeners return to re-listen or engage deeply with specific sections, like returning website visitors.How does podcast SEO work?Transcripts convert spoken words into indexable text. More episodes mean a larger keyword database and stronger signals.What is IAB certification?The Interactive Advertising Bureau certifies platforms for ad placement, enabling dynamic ads and monetization.What are the seven podcast SEO spots?Podcast title, description, episode title, episode description, author, podcast cover art, and episode cover art.Which platform is best for business?Start with free hosting, distribute everywhere, then scale to an IAB-certified platform. Connect your RSS feed to LinkedIn for auto-syndication.Keywordspodcast downloads, unique listeners, podcast SEO, keyword density, IAB certification, RSS feed, podcast monetization, exact match phrasing, podcast transcripts, structured data, podcast hosting, podcast distribution, Google Search Console, podcast rankingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are electrolytes really necessary for runners, or is water enough? In this episode, sports dietitian Natalie Rizzo sits down with fellow sports dietitian Leah Murane to break down the science of hydration and electrolytes for athletes.You'll learn how much sodium runners actually need, when electrolytes become important during workouts, and how to tell if you're a heavy or salty sweater. We also tackle common questions about sports drinks vs electrolyte powders, whether you need carbs with your hydration, and why cramps and fatigue may be linked to more than just potassium.If you're training for a race, running in the heat, or simply trying to improve your endurance performance, this episode will help you dial in your hydration strategy.Want a simple system for fueling your runs? Grab my free mini course, Plant-Based Performance Reset, where I walk you through the exact nutrition strategy I use with runners to fuel better, recover faster, and feel stronger on every run.Get it here: https://nutrition-natalie.kit.com/89c624b601Have questions or want to request a show topic? DM us @greenletes Check out Natalie's book
Katie Asmuth hosts a head to head Black Canyon 100K recap with Jenn Lichter and Anne Flower. Jenn is a Missoula, Montana-based trail runner stepping into her 100K debut after establishing herself as a fearless, high-intensity racer at shorter distances, now racing with Nike ACG. Anne is a Colorado Springs-based ultrarunner known for her strength and composure in longer events, newly racing with HOKA.Together, they break down how the front pack formed, when the race shifted from controlled pacing to all-out competition, and what it took to keep pressing through the final miles with less than a minute separating first and second. They also share the real details behind fueling, hydration, and decision-making under pressure, then look ahead to Western States prep and how each of them plans to train, preview the course, and carry momentum into the next start line.This episode is edited and produced by the Sandyboy Productions Podcast Network.A big shout out to our new sponsor Precision Fuel & Hydration. Go to pfandh.com to crush your next race with a personalized fuel & hydration plan. Use code "TTNP15" at checkout.
Wie viele Gele braucht man im Wettkampf wirklich und was tun, wenn der Magen streikt? In dieser Folge beantwortet Laufcoach Janne Volkmer die dringendsten Fragen aus unserer Community rund um die perfekte Race-Verpflegung im Halbmarathon. Wir klären das optimale Timing für Gels, die richtige Menge an Kohlenhydraten pro Stunde und wie du deinen Magen auf die Belastung vorbereitest. Vom Carbloading bis zum Auftanken im Ziel - Janne räumt mit Mythen auf und gibt konkrete Tipps für deine Strategie am Renntag.(00:01:42) - Intro Ende(00:04:48) - Race-Vorbereitung: Wie teste ich meine Verpflegung effektiv?(00:07:30) - Zyklus & Verpflegung: Was muss ich wissen?(00:13:02) - Carb-Loading und Hydration in den letzten 48h vor dem Race(00:21:58) - Die richtige Hydration vor dem Race(00:24:24) - Das ultimative Pre-Race-Frühstück (sogar bei flauem Magen)?(00:31:04) - Fragen direkt an der Startlinine: Wann nehme ich welches Gel?(00:35:45) - Gele im Wettkampf: Wann, wie viel und in welcher Form?!(00:44:47) - Einsatz von Koffein-Gels & Salztabletten(00:54:10) - Woher kommen meine Magenprobleme? (Fruktosemalabsoption & Co.)(01:05:25) - Die beste Verpflegung NACH dem RaceMit dem Code ACHILLES20 erhältst du 20% Rabatt auf Jannes Ebooks:Marathon Race Nutrition GuideOCR Race Nutrition GuideHier geht's zu Jannes Website.Hier findest du Janne auf Instagram.Hör hier rein in Jannes Podcast!Foto: Janne VolkmerMusik: The Artisian Beat - Man of the Century➡ Die Produkt-Serien von Ryzon – und was uns bei Sportbekleidung wichtig istRyzon ist die Sportbekleidungsmarke für alle, die Ausdauer leben – beim Laufen, auf dem Rad oder beim Triathlon. Gegründet in Köln, wurde Ryzon international bekannt, als Jan Frodeno 2019 im Ryzon-Anzug den Ironman Hawaii gewann. Seitdem steht Ryzon für hochfunktionale Sportbekleidung mit einem hohen Innovationsanspruch und klarem, zeitlosem Design – fair produziert in Europa. Mit dem Code “ACHILLES10” sparst du 10% auf ryzon.net (Gültig bis 31.05.2026).Hier findest du alle aktuellen Rabatt-Aktionen von unseren Werbepartner:innen! Hosted on Acast. See acast.com/privacy for more information.
Travel should feel energizing, not like a setback. In this episode of The Art of Living Well Podcast®, hosts Marnie Dachis Marmet and Stephanie May Potter share realistic, simple ways to stay healthy while traveling without being rigid or missing out on the fun. Because whether you're on a beach vacation, traveling for work, visiting family, or navigating airports and time zones, travel can disrupt your sleep, digestion, movement, hydration, and hormones. And in midlife, those disruptions can feel even stronger. You'll walk away with a few easy "anchors" you can use on any trip, so you come home feeling steady and refreshed, not like you need a full reset. What You'll Learn in This Episode: ● Why midlife travel can hit harder (sleep, digestion, blood sugar, hormones) ● The best "non-negotiables" to keep you grounded anywhere ● Why protein is the #1 travel nutrition anchor ● Easy travel food strategies (smoothies, snacks, grocery stops, hotel fridge wins) ● Movement hacks: walking, airport steps, hotel workouts, and simple bodyweight moves ● Sleep support: eye mask, earplugs, mouth tape, melatonin, and wind-down routines ● Hydration tips for flights and busy travel days (plus electrolytes) ● How alcohol + late meals can create an inflammation spiral, and what to do instead ● Magnesium + fiber support for digestion and constipation while traveling ● How to reset before or after travel with our Vitality Reboot Episode Breakdown with Timestamps: 00:00 Staying healthy while traveling without being rigid 03:49 Protein and blood sugar stability on the road 07:00 Travel snack strategy (real-world flight delays included) 11:03 Movement, walking, and quick workouts anywhere 16:21 Travel sleep kit essentials 19:06 Alcohol, late meals, digestion, and avoiding the spiral 24:44 Hydration and electrolytes while flying 28:44 Vitality Reboot reset options + travel supplement basics 34:25 Substack freebie: Midlife Travel Resilience Checklist This episode is brought to you by Good Health Saunas, offering commercial-grade infrared saunas designed to support detoxification, muscle recovery, relaxation, and better sleep. Visit goodhealthsaunas.com or stop by their Mall of America, Appleton, or Waukesha locations, and be sure to mention The Art of Living Well Podcast® for your exclusive special pricing. Freebie + Stay Connected Beyond the Podcast Subscribe to our Substack to get episode updates, wellness tips, and personal reflections from Marnie & Stephanie delivered straight to your inbox. Grab your free Midlife Travel Resilience Checklist here If you love the show and want to support what we're building, consider a paid subscription for $30 annually. Your support helps fund podcast production and allows us to continue bringing you meaningful, high-quality conversations. https://theartoflivingwell.substack.com/ Mentioned in This Episode: Daily Nutritional Support (DNS) Kion protein use code: artofliving Redmond electrolytes use code: livingwell15 Equal.Life liquid melatonin ZBiotics use code: AOLW EnergyBits (RecoveryBits) use code: living Bioptimizer Magnesium use code: theart10 Want a Reset Before or After Travel?Join our Spring Vitality Reboot (starts May 3) or choose our DIY option you can start anytime. Sign-up Now! Follow & Connect: Instagram: https://www.instagram.com/theartofliving_well/ YouTube: https://www.youtube.com/@theartoflivingwellpodcast LinkedIn: https://www.linkedin.com/company/the-art-of-living-well-podcast/ TikTok: https://www.tiktok.com/@theartoflivingwel/ Spotify: https://open.spotify.com/show/4gym3jOPdSHwrpM1BmxyJz Apple Podcasts: https://podcasts.apple.com/us/podcast/the-art-of-living-well-podcast/id1482050468 Connect with your Hosts: https://www.theartoflivingwell.us/about-us
Send a textPTSD 101: https://www.buzzsprout.com/1027246/episodes/18786915Healing doesn't begin and end in the mind. We're kicking off a new season as the Trauma Doc with a candid, practical deep-dive into what your body has been trying to tell you—especially if trauma taught you to live only from the neck up. Joining me is physician assistant and nervous system specialist Lauren Starns, founder of The Resilient Healer, who helps translate the signals we've learned to ignore into simple, repeatable practices that restore safety and capacity.We start where survival mode hides: the basics. Hydration as a quiet cue that steadies the system. Feeding as a nervous system strategy, not a moral battle. Sleep as nightly repair that makes every other intervention stick. Movement as gentle somatic medicine—neck mobility, slow walks, micro-stretches—that brings sensation back online. With each pillar we share actionable tactics: habit-stacking your first 30 minutes, intuitive swaps that honor your body's yes/no, sleep tracking that informs your day, and five-minute flows that downshift without chasing adrenaline. Expect real talk about alcohol as a chronic downgrade, the difference between knowledge and wisdom, and why automation beats willpower when your system is tired.Only after safety is built do we go down and in. Lauren reframes crying as a body-led release—short, self-limiting waves that clear stored activation without feeding the story. For many of us, anger and fear are shells over grief; when the body trusts it's held, tears do their clean work. The outcome is tangible: a wider window of tolerance, fewer spikes, and a steadier presence for life, work, faith, and relationships. If you've felt buzzy, brittle, or numb, this conversation offers structure, compassion, and tools to help you feel again—without flooding your system.If this resonates, follow the show and share it with someone who needs the reminder that healing starts below the neck. Subscribe, leave a review, and tell us: which body practice will you start this week?You ARE:SEEN KNOWN HEARD LOVED VALUED
Rob tackles listener questions on the fist and unco drills for better water feel, how to read CSS test results that don't quite add up, and why indoor and outdoor power numbers are rarely the same.* * * * * * *SPONSORS* * * * * * * *Thinking about your first Ironman or 70.3 in 2026? At Team Oxygenaddict, we specialise in helping busy professionals fit high-quality training around demanding jobs and family life. We've just reopened for new athletes with only a handful of slots available. Book an application call today to find out if you'd be a good fit for Team Oxygenaddict for the coming season here: https://team.oxygenaddict.com/consultation-call/ * * * * * * * * * * * *precisionfuelandhydration.comPrecision Fuel & Hydration help athletes personalise their hydration and fuelling strategies for training and racing. Use the free Fuel & Hydration Planner to get a personalised race nutrition plan for your next event. And then book a free 20-minute video consultation with a member of the PF&H Athlete Support Team to refine your strategy.Listeners get 15% off their first order of fuel and electrolytes with Precision Fuel & Hydration. Simply use code OXYGEN26 at checkout to claim your 15% discount* * * * * * * * * * * *Watch on youtubeListen on SpotifyListen on Apple Podcasts
Favour Obasi-ike, MBA, MS dives deep into the art and science of building a high-performing website. The conversation kicks off with a fundamental principle: a high-performing website is built on a foundation of high-quality, structured content that builds a relationship with the consumer. Favour emphasizes that content without consumption is merely information, and the key to engagement is creating content that drives conversation and conversion.The episode explores the importance of starting with a website before diving into social media, establishing a central hub for your brand and content. Favour introduces listeners to the power of Google Advanced Search as a tool for discovering high-volume search phrases and understanding audience intent. This data-driven approach to content creation is presented as the cornerstone of a successful content strategy.The discussion then shifts to the technical aspects of website performance, highlighting the significance of structured data (schema markup) and the Open Graph protocol. Favour explains how these technical elements help search engines understand and display content more effectively, leading to improved visibility and click-through rates. The episode also touches on the latest trends in web design, mentioning innovative tools like PeachWeb, Spline Design, and Dora that are shaping the future of web development.A significant portion of the episode is dedicated to a real-world case study, where Favour shares impressive growth metrics from a client who doubled their website traffic and saw a massive increase in image search impressions by focusing on technical SEO and content structure. This practical example serves as a powerful testament to the effectiveness of the strategies discussed.The conversation also features a guest, Tree, who shares her struggles as a small business owner in the tree service industry. This leads to a valuable discussion on how to overcome marketing challenges with limited resources, with Favour suggesting a podcast as a low-cost, high-impact strategy for building authority and attracting an audience. The episode concludes with a wealth of practical advice and resources for business owners looking to enhance their online presence and build a website that drives sustainable growth.Book SEO Services? Save These Quick Links for Later>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. Content is King, but Structure is Queen: A high-performing website is built on high-quality, structured content that is consistently delivered to your audience.2. Start with Your Website: Before you build your social media presence, establish your website as the central hub for your brand and content.3. Leverage Google Advanced Search: Use Google Advanced Search to find high-volume search phrases and understand what your audience is looking for.4. Technical SEO is Crucial: Pay attention to technical details like structured data (schema markup) and the Open Graph protocol to improve your website's visibility and click-through rates.5. Embrace New Technologies: Stay ahead of the curve by exploring innovative web design and development tools like PeachWeb, Spline Design, and Dora.6. Podcasting as a Powerful Marketing Tool: A podcast can be a low-cost, high-impact way to build authority, attract an audience, and drive traffic to your website.7. Focus on Long-Term Growth: Building a high-performing website is a long-term investment that requires a strategic approach and consistent effort.Memorable Quotes[01:03.0 - 01:08.0] "Because if you write content, but nobody's consuming it, then is it really content or is it just information?"[06:49.8 - 06:52.8] "I wouldn't start a social media if I don't have a website."[31:25.1 - 31:26.9] "It's not a one plug fix."[57:18.6 - 57:20.1] "If Google doesn't trust you, Google is not going to trust you with their client or with their customer."[86:08.4 - 86:11.3] "A podcast is free and a lot of people are starting podcasts today..."FAQs1. What is the first step to building a high-performing website? The first step is to focus on creating high-quality, structured content that addresses the needs and questions of your target audience.2. Why is it important to have a website before a social media presence? Your website is the only online property you truly own and control. It serves as the central hub for your brand and content, while social media should be used to drive traffic back to your website.3. What are some key technical SEO elements to focus on? Two crucial technical SEO elements are structured data (schema markup) and the Open Graph protocol. These help search engines understand and display your content more effectively.4. How can I find out what my audience is searching for? Google Advanced Search is a powerful tool for discovering high-volume search phrases and gaining insights into your audience's intent.5. What are some low-cost marketing strategies for small businesses? Starting a podcast is a low-cost, high-impact strategy for building authority, attracting an audience, and driving traffic to your website.Timestamps[00:00.0] Introduction: How to Build a High-Performing Website[01:03.0] The Importance of Content Consumption[02:27.0] Starting from Scratch: No Website, No Social Media[03:07.0] Using Google Advanced Search for Content Ideas[05:01.0] The Equation: High-Performing Website = High-Quality Content[06:46.6] Why You Need a Website Before Social Media[08:16.5] Google Search vs. Google Discover[09:27.3] Understanding the Open Graph Protocol[11:05.1] The Power of Visuals: Thumbnails and Rich Snippets[13:05.0] Case Study: Doubling Website Traffic with Technical SEO[20:01.0] The Importance of a Mobile-First Approach[23:04.0] Building a Website with No-Code Tools[28:32.8] The Future of the Web: AI and Personalized Content[34:41.1] How to Build High-Quality Content[40:01.0] The Role of AI in Content Creation[45:01.0] Overcoming Marketing Challenges with a Podcast[57:10.3] The E-E-A-T Framework: Expertise, Experience, Authority, and Trust[01:00:10.7] The Importance of a Long-Term Perspective[01:15:01.0] Q&A with Tree: A Small Business Owner's Journey[01:23:10.7] Conclusion: Building a Sustainable Online PresenceResourcesHost by Favour Obasi-ike, MBA, MSWe Don't PLAY!™️ PodcastWhat is SEOTechnical SEO CourseTop SEO Strategies to Boost Organic TrafficPeachWebSpline DesignDoraSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
If you drink plenty of water but still feel exhausted, foggy, or drained, you might not be hydrated — you might be diluted. In this episode, Ben explains why hydration is not just about water. True hydration happens at the cellular level and requires the right balance of electrolytes, especially sodium, potassium, and magnesium. You'll learn: Why clear urine does not always mean you are hydrated The real danger of overhydration and low sodium levels The 5 biggest hydration mistakes most people make Why low-carb, fasting, coffee, and sauna use increase mineral loss How electrolyte imbalance causes brain fog, dizziness, cramps, and 2 p.m. crashes A simple hydration protocol you can start today Ben also breaks down why avoiding sodium out of fear may be hurting your energy and metabolism, and how to properly replenish electrolytes without sugar or artificial ingredients. Hydration is not about drinking more.It's about absorbing more. Get 20% off Electrolytes with code FREEDOM at https://bit.ly/4036bI3 FREE GUIDE: How To Lose 1 Pound Of Fat Per Day HERE : https://bit.ly/4j45Yxa
Struggling to dial in your nutrition? We have you covered . . . well, sort of. Nutrition and hydration vary greatly between athletes and we'll give you a LOT to think about as you train and prepare for your race. We'll look at high carb, low carb, and maybe more importantly, the right carbs. We'll talk sugar and sodium. We get into the concept of "over-fueling" and why it may be more common than you think. We get into your "work rate" and why it might be the most important variable. We look at sweat rates, when caffeine is a terrible idea, and why the swim is much more important than most people give it credit for. We talk about daily nutrition and why that sets the most important tone for everything you do in training. Come join us at one of our awesome Camps: Nashville, May 13-17 - https://runsignup.com/Race/TN/Nashville/2026Camp Madison, Wisconsin, July 30-Aug 2 - https://c26triathlon.com/camps/triathlon-camp-wisconsin-2026/ Topics: Do you take in too much nutrition? Popping gels as a habit High Carb - Low Carb - The Right Carb Why you have to experiment Carbs/Sugar is a polarizing topic Use carbs as a booster not always the fuel How high is your "work rate?" Dehydration impact What is my hourly calorie and carbohydrate goal for the bike and run? Overfilling on the bike? Gut training?? Is it nutrition or not training properly? How much sodium or electrolyte intake is necessary per hour, and how should I carry it? Sweat rates vary greatly Doing your own sweat test What are common race-day nutrition mistakes, and how do I avoid them? Why caffeine when you're tired is a bad idea Don't be afraid of deviating from your plan by listening to the body Why the swim is SOO important How do I effectively practice my race-day nutrition during long training sessions? Why you get behind the 8-ball and can't get out from it How long can you fend off that feeling of being in the negative? More chicken, less sauce Mike Tarrolly - mike@c26triathlon.com Robbie Bruce - robbie@c26triathlon.com
435: Hobart Track Classic | Tokyo Marathon | Asics Superblast 3 Review This episode is brought to you by SAYSKY. The Spring/Summer 26 collection is inspired by the unspoken poetry of running. Shop the full range at saysky.com, where you can also score 15% off with our exclusive discount code using the code IRP15 at checkout Brad's life gets busy with hills, training and life duties. Julian gets on the bike with Pia, snakes and Melbourne Marathon changes. Brady continues to build the momentum as he becomes Strava verified. This week's running news is presented by Precision Fuel & Hydration, they make it simple with a free online planner, visit precisionhydration.com and get your numbers. Diribe Welteji was banned for two years after refusing to provide a test sample, with Georgia Griffith set to receive bronze from the 2025 World Indoor 1500m Final in Nanjing, China. Athletics Integrity Unit Media Release Canadian Running Magazine Callum Davies 7:48.21 took out the 3000m National Championship at the Hobart Track Classic, outkicking Brett Robinson and Adam Goddard for the win while Claudia Hollingsworth won the title in 8:37.42 breaking away from Abbey Caldwell and Georgia Griffith. Peter Bol won the 800m in 1:47.07 ahead of training partner Bob Abdelrahim and Junya Matsumoto of Japan, while Jaylah Hancock Cameron 2:02.22 ahead of Ivy Boothroyd and Tess Kirsopp-Cole. Peyton Craig won the 1500m in 3:44.57 ahead of Luke Shaw and Thomas Moorcroft. Results via World Athletics The Tokyo Marathon was won by Tadese Takele of Ethiopia in 2:03:37, while Brigid Kosgei won in a new course record of 2:14:29. Sinead Diver made her return to the marathon running 2:29:57 placing 19th, while James Nipperess ran 2:14:59. Official Results Connor Latouf and Leah Simpson each won the Queensland 3000m State Championships Results Georgia Winkcup and Harm Schaap were the winners of the NSW Mile Champs in Illawarra. Results Chaos at the US Half Marathon Championship in Atlanta, as the pack of 4 lead women which included World Championship representative Jess McClain, were misled by the lead vehicles, allowing Molly Born to take the win in 1:09:43. McClain along with Emma Hurley and Ednah Kurgat filed protests and appeals, which were later denied. Canadian Running Magazine The boys review the recently released and highly anticipated Asics Superblast 3, comparing it against the legacy of its predecessor and testing how it rides for those long runs. Whispers salivates at a potential matchup for Gold Coast Marathon, while some beef starts to roast between two local stars. Moose on The Loose feels the frustration for the hypothetical podium in Atlanta, then Brady unloads on a social media clanger. This episode's Listener Q's/Training Talk segment is proudly brought to you by Precision Fuel & Hydration. What advice do you have for someone running their first track 5k? Visit precisionhydration.com for more info on hydration and fuelling products and research, and use the discount code given in the episode. Patreon Link: https://www.patreon.com/insiderunningpodcast Opening and Closing Music is Undercover of My Skin by Benny Walker. www.bennywalkermusic.com Join the conversation at: https://www.facebook.com/insiderunningpodcast/
Favour Obasi-ike, MBA, MS, provides a comprehensive guide to Search Engine Optimization (SEO) for small to mid-sized businesses (SMBs). The episode explores the critical differences in SEO strategies for product-based (E Commerce / E-Commerce) and service-based businesses (SEO Services), offering actionable insights for online growth.Favour emphasizes the foundational importance of a fast, reliable website for any business, highlighting how website performance directly impacts user experience and, consequently, SEO algorithm rankings. For product-based businesses, the discussion centers on the power of visual storytelling through high-quality, optimized images and the technical advantages of using structured data to create informative rich snippets in search results. The episode then shifts to service-based businesses (SEO Services), detailing how to build trust and authority through valuable content marketing and the necessity of local SEO for businesses serving a specific geographic area. A key theme throughout the episode is the concept of user intent, with Favour explaining how to target both commercial and informational keywords to attract customers at every stage of their journey. Finally, the episode underscores the long-term nature of SEO, stressing that consistency in content creation and optimization efforts is the ultimate key to sustainable online success. This podcast episode is a must-listen for any business owner looking to demystify SEO and implement effective strategies for lasting growth.Book SEO Services? Save These Quick Links for Later>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Takeaways1. Website Performance is Paramount: A fast, reliable, and user-friendly website is the non-negotiable foundation for any successful SEO strategy, impacting everything from user engagement to search engine rankings.2. Tailor Your SEO Strategy: The optimal SEO approach differs significantly between product-based and service-based businesses. Product businesses should focus on visual optimization and structured data, while service businesses should prioritize content that builds authority and trust.3. Leverage Visuals for Product SEO: For e-commerce and product-focused businesses, high-quality, optimized images with descriptive alt text are crucial for attracting and converting customers who rely on visual information to make purchasing decisions.4. Build Authority with Content for Service SEO: Service-based businesses can establish themselves as industry leaders by consistently creating valuable, informative content (like blogs, case studies, and whitepapers) that addresses their target audience's needs and questions.5. Master User Intent: Understanding whether a user is looking to buy (commercial intent) or learn (informational intent) is key. A balanced content strategy that targets both types of keywords will capture a wider audience and nurture leads through the entire customer journey.6. Embrace Local SEO: For service businesses with a physical location or defined service area, optimizing for local search by managing a Google Business Profile and creating location-specific content is essential for attracting nearby customers.7. Consistency is the Long-Term Game: SEO is a marathon, not a sprint. Sustainable growth is achieved through consistent, long-term effort in content creation, technical optimization, and building a strong online presence, rather than expecting overnight success.Memorable Quotes[09:05] "As a service-based business or as a product-based business is your website. How fast is your website?"[35:09] "That's why we're in this room today because we want to know what is a commercial value?"[36:22] "You gotta be consistent, you gotta be putting out the content, you gotta do a lot of things."[37:01] "Long, long, long, long, long-term."Episode FAQs1. What is the most important first step in any SEO strategy?The most crucial first step is ensuring you have a fast, reliable, and mobile-friendly website. A poor-performing site will undermine all other SEO efforts.2. How does SEO for a product-based business differ from a service-based business?Product-based SEO heavily relies on high-quality images, structured data (schema markup) for product details, and e-commerce platform optimization. Service-based SEO focuses more on building authority through in-depth content, demonstrating expertise, and often includes a strong local SEO component.3. What is user intent and why is it important for SEO?User intent is the 'why' behind a search query. It can be informational (looking for information), commercial (intending to buy), transactional (ready to complete a purchase), or navigational (looking for a specific site). Understanding intent allows you to create content that directly addresses the user's needs, leading to higher engagement and better rankings.4. How long does it take to see results from SEO?SEO is a long-term strategy. While some minor results can be seen in a few months, significant, lasting results typically take six months to a year of consistent effort to achieve.5. What is the role of content in SEO for service-based businesses?For service-based businesses, content is the primary tool for building trust and demonstrating expertise. High-quality blog posts, articles, case studies, and guides attract potential clients, answer their questions, and position your business as a credible authority in your field.Episode Timestamps[00:00] Introduction: SEO for Product vs. Service Businesses[03:03] The Difference Between Product and Service-Based Businesses[08:56] The Importance of Website Speed and Reliability[10:01] SEO for Product-Based Businesses: Images and Structured Data[15:21] SEO for Service-Based Businesses: Content and Local SEO[34:10] Understanding User Intent: Commercial vs. Informational Keywords[36:07] The Importance of Consistency in SEOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Pavel Cenkl is a climate writer, ultrarunner, and Dean of Academics at Prescott College who has run hundreds of miles across Iceland, Scandinavia, and the Arctic through his project Climate Run. He grew up in the White Mountains, worked the AMC huts, started one of the first collegiate trail running teams in the U.S., and built a master's program combining movement, environmental philosophy, and ecology. In this conversation, Zoë and Brendan talk with Pavel about what happens when you push yourself to the edge of exhaustion in landscapes that are literally shifting beneath your feet — disappearing glaciers, the vulnerability of being utterly alone in midnight sun, why "resilience over resistance" is a better framework for running and life, and the moment he screamed so loud on day three of his Iceland crossing that he scared a goose into flight and accidentally had a paradigm shift. This episode is brought to you by Precision Fuel and Hydration, use code TRAILHEAD26 for 15% off at PrecisionHydration.com. Our featured race is the White Lake Ultras on May 2nd in Tamworth, New Hampshire, a two-mile lakefront loop where you pick your poison: 6, 12, or 24 hours. Costumes encouraged. Register at UltraSignup.com. The Trailhead is part of the UltraSignup Podcast Network.
Episode Summary: In this episode of the Garage Gym Athlete podcast, Jerred Moon and Dave break down how to run longer without fatigue. They unpack five proven strategies that improve endurance and delay exhaustion: High Intensity Interval Training (HIIT) Strength Training Lactate Threshold Training Smart Pacing Hydration and Nutrition Backed by scientific research and real-world experience, this episode emphasizes a balanced training approach that blends intensity, recovery, and intelligent programming. Keywords: running, endurance, HIIT, strength training, lactate threshold, pacing, hydration, carbohydrates, fatigue, performance Key Takeaways: High Intensity Interval Training (HIIT) improves endurance and running economy. Heavy strength training enhances performance and reduces fatigue. Lactate threshold training improves metabolic efficiency. Smart pacing strategies like negative splits conserve energy. Hydration and nutrition delay fatigue during prolonged efforts. Recovery is often the missing piece in endurance training. Combining modalities leads to better overall performance. Understanding your limits is key to improvement. Nutrition is a 24-hour strategy, not just pre-workout. Mental toughness plays a major role in endurance success. Sound Bites: "Run longer without getting tired." "Smart pacing reduces early fatigue." "Nutrition is a 24-hour window." Chapters: 00:00 – Introduction to Running Longer Without Fatigue 08:23 – The Role of Strength Training in Running 14:40 – Understanding Lactate Threshold Training 21:49 – Smart Pacing Strategies for Runners 30:51 – The Importance of Hydration and Nutrition
In this week's edition of Singletrack News, Kilian Jornet announces he'll attempt the Western States–UTMB double in 2026, reviving a strategy some thought was fading from elite playbooks. We also examine Ironman's decision to ban in-race content creation, including smart glasses, GoPros, and phones. Is this about safety, competitive fairness, or the beginning of a broader shift in endurance sports culture? Could trail running follow?Elsewhere, we break down Abby Levine's analysis of the Western States 2026 field - including the surprising stat about back-to-back women's champions, the depth emerging from Golden Ticket races like Black Canyon and CCC, and what still remains up for grabs at Chianti and Canyons.Plus:Chuckanut announces a first-ever livestream in partnership with Mountain OutpostTransgrancanaria previewNike ACG's experimental “smallest backyard ultra” activation in MilanITRA's 2025 Women in Trail Running participation reportAravaipa launches The Cutoff film tourUTMB postpones its Puerto Vallarta event following regional unrestPartners:Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (https://www.precisionhydration.com/planner/?utm_source=partner&utm_medium=podcast&utm_campaign=singletrack)Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/singletrack)Janji - premium trail running apparel (https://janji.com/pages/singletrack)Support the show
Favour Obasi-ike, MBA, MS, pulls back the SEO truths curtain on the world of SEO agencies. Joined by a panel of experts, Favour reveals the questions you should be asking your SEO provider to ensure you're getting the most out of your investment. The discussion covers a wide range of topics, from the true cost of SEO to the importance of a long-term strategy. Favour emphasizes that SEO is not a one-time fix, but an ongoing process that requires continuous effort and adaptation. This episode also explains the four pillars of SEO success — search, find, click, and save — and how they can be used to create a powerful connection with your target audience. Whether you're a business owner looking to hire an SEO agency or a marketing professional seeking to deepen your understanding of the industry, this episode is packed with valuable insights and actionable advice. Tune in to learn how to take control of your SEO destiny and drive sustainable growth for your social business.Book SEO Services? Save These Quick Links for Later>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. SEO is a long-term investment, not a quick fix. Sustainable results require a consistent and evolving strategy.2. The cost of SEO varies, but the focus should be on value and ROI, not just the price tag.3. Ask your SEO agency about their team, workflow, strategy, and reporting to ensure transparency and alignment.4. The four pillars of SEO are search, find, click, and save. The goal is to create valuable content that resonates with your audience.5. Don't be a passive client. Educate yourself, ask questions, and take an active role in your SEO strategy.6. Certifications and partnerships (like with SEMrush) can be an indicator of an agency's credibility and expertise.7. Competitive analysis is crucial. You need to understand who your competitors are and what they're doing to succeed in the search rankings.Memorable Quotes[08:20 - 08:34] "There's this illusion of SEO being a genie that just comes and wipes your problems away and then you rank all day. It's not like that."[08:51 - 08:57] "Yes, it's technical, but the fundamental value of SEO is to connect."[25:08 - 25:16] "These agencies will just sell you snake oil and tell you all these things about what to do, what not to do. And then they leave you stranded, high and dry, pay thousands of dollars and you've not received one click or one lead."[30:37 - 30:47] "SEO is about search, find, click, and save."FAQs1. How much should I budget for SEO services?The cost of SEO can range from $500 to $5,000+ per month. For serious results, a budget of at least $1,000 per month is recommended.2. How long does it take to see results from SEO?SEO is a long-term strategy. While some quick wins are possible, significant and sustainable results typically take 6-12 months to achieve.3. What are the most important questions to ask an SEO agency?Ask about their team, their process, their strategy, and how they measure success. It's also important to inquire about their experience in your industry.4. What is the difference between on-page and off-page SEO?On-page SEO refers to optimizations made to your website, such as content and technical aspects. Off-page SEO involves activities outside of your website, such as link building and social media.5. How can I learn more about SEO?There are many resources available online, including blogs, courses, and certifications. Following industry experts and listening to podcasts like We Don't PLAY! can also be beneficial.Timestamps[00:00] Introduction: What SEO agencies won't tell you.[05:55] How much does SEO cost?[07:33] The importance of a long-term SEO strategy.[08:10] SEO is not a one-time fix.[24:04] How to get into SEO.[25:30] The importance of certifications for SEO agencies.[26:51] The role of competitive analysis in SEO.[30:29] The four-wheel cycle of SEO: search, find, click, and save.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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In this eye-opening episode of the We Don't PLAY! Podcast, host Favour Obasi-ike, MBA, MS dismantles the myth of "cheap SEO." Joined by guests Dr. Fashion, Austin, John, and Celese, the conversation exposes the significant long-term damage that corner-cutting SEO practices can inflict on a business. Favour emphasizes that SEO is not a one-time fix but a long-term investment in your brand's digital foundation. The episode draws a powerful analogy, comparing cheap SEO to building a house with substandard materials — a structure doomed to fail. The discussion highlights the stark difference between unethical "black hat" tactics, which lead to severe penalties from search engines like Google, and the sustainable growth achieved through ethical, "white hat" strategies. Dr. Fashion shares an inspiring personal story of how her commitment to quality SEO on her YouTube channel led to incredible success, enabling her to purchase her mother's childhood home. The episode is a masterclass for any business owner, marketing professional, or entrepreneur who wants to understand the true value of a robust, strategic, and long-term SEO plan.It's a crucial reminder that in the world of digital marketing, you get what you pay for, and the cost of cheap SEO is ultimately a price too high to pay for any business serious about growth and longevity.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. Cheap SEO is a Myth: Low-cost SEO services often use harmful "black hat" techniques that can get your website penalized by Google, costing you more in the long run.2. SEO is a Long-Term Investment: Sustainable SEO is not about quick fixes. It's about consistently building a strong online presence through high-quality content and ethical practices.3. Quality SEO Drives Real-World Results: As demonstrated by Dr. Fashion's story, a well-executed SEO strategy can lead to significant financial success and brand authority.4. A Holistic Approach is Essential: Effective SEO encompasses more than just keywords. It includes website design, user experience, content quality, and technical optimization.5. Inaction is Expensive: In a competitive digital landscape, not investing in SEO means being invisible to your target audience and losing ground to your competitors.6. Understand the Value You're Paying For: Be wary of SEO providers who make grand promises without clear, measurable results. A reputable expert will provide a transparent and strategic plan.7. SEO is a Way of Life: Favour makes the point that search is a fundamental human behavior. Applying this mindset to your business's digital strategy is key to success.Memorable Quotes[01:04 - 01:17] "The cost of cheap SEO is to the point where you know when you hear something has been done but it has been done poorly. It's like trying to build a house and then you use the wrong sand, you use the wrong brick, you use the wrong everything." — Favour Obasi-ike[22:40 - 22:59] "SEO works, y'all. It's a long-term game. You don't want to enjoy the shade before building or planting the seed. We have to follow the rule. We have to abide by the law. There's a procedure. There's seed, there's time, there's harvest. We can't harvest without planting a seed." — Favour Obasi-ike[67:24 - 67:41] "If you have a business, you should have a podcast...it's a 24/7, 365 marketing platform for you. It's another place where people can search and be discovered." — John[26:20 - 26:31] "When you think about SEO, it boils down to two things. You're either focusing on branded queries, which is your business name, your brand name, the name that people know you for, or you're focusing on non-branded queries." — Favour Obasi-ike[45:53 - 46:02] "If everyone did SEO correctly, we'd have a better search experience, to be honest. 100%, because SEO is not competition. It's search." — Favour Obasi-ikeFAQs1. What is the difference between "black hat" and "white hat" SEO?"Black hat" SEO refers to unethical tactics that violate search engine guidelines to try and rank a site higher, such as buying links or keyword stuffing. "White hat" SEO, on the other hand, focuses on creating high-quality content and a good user experience to earn rankings organically.2. How long does it take to see results from SEO?SEO is a long-term strategy. While some technical fixes can have a quick impact, it typically takes several months to see significant, sustainable results from a comprehensive SEO campaign.3. Why is content so important for SEO?High-quality content is the foundation of modern SEO. It's what attracts and engages your audience, establishes your authority, and gives search engines the context they need to rank your site for relevant queries.Timestamps[00:00] Introduction: The True Cost of Cheap SEO[02:32] The Long-Term vs. Short-Term View of SEO[05:49] Real-Life Success Story: LinkedIn Newsletter Growth[11:11] The Dangers of Black Hat SEO[17:25] SEO Starts with a Secure Website (HTTPS)[20:15] Dr. Fashion on YouTube SEO and Organic Discovery[23:24] John's Experience with Unqualified SEO Pitches[30:04] The Importance of Backlinks and Domain Authority[44:46] SEO as a Long-Term, Ethical Investment[48:22] SEO as a Natural Extension of Human Behavior[55:00] The Power of Podcasting for Business Growth[68:03] The Importance of Language and Mindset in Marketing[71:02] Understanding Keyword Categories for Effective SEOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Fred gives us the secrets you need in training to ride well over Ironman 70.3 and Ironman distance as well as giving the specifics of how you should be doing your ride intervals to maximise them. He tells us the #1 mistake he thinks everyone makes in their training and we discuss volume vs intensity. We then get educated on how to train for running as a triathlete with run session specifics, the marathon vs half marathon training differences, brick sessions and treadmill training vs outdoor training. Then we discuss his favourite athlete, who the 20m draft rule will help and hurt, who is the athlete to watch in 2026 and lots of other general triathlon chat! Nord VPN:Take advantage of a great deal with Nord VPN use the code triathlonhour or visit nordvpn.com/triathlonhour to get a huge discount in the 2 year plans PLUS 4 extra months! It is risk free with Nord's 30 days money back guarantee! Precision: Use the code TTH26 to get 15% off your first order with Precision at Precision Fuel & Hydration or subscribe to the Patreon and access the link that will save you 20% on every order, not just your first Patreon Pillar: Use the code TTH15 to get 15% off your first order with Pillar Performance at Pillar Performance or use The Feed for North American customers Lever: Use the code TTH for 20% off your Lever system Lever
For the first time, Google has publicly designated a core update as a "Discover Core Update," signaling a major shift in how content is surfaced to users. In this podcast episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS, unpacks the groundbreaking February 2026 Google Core Update with 200+ people in the Clubhouse Audio LIVE! room.This update, which rolled out over 22 days, emphasizes a move towards a more personalized, AI-driven, and visually-oriented search experience. Favour explains that the Discover feed functions like a recommendation engine for the entire web, proactively suggesting content based on a user's interests and online behavior, rather than just reacting to search queries. This means the success of your content is now heavily influenced by the end-user's activity.The episode delves into the critical importance of creating "people-first" content — content that is helpful, reliable, and genuinely valuable to the audience. Favour warns against the use of clickbait and spammy headlines, as the new algorithm is designed to penalize such practices.Furthermore, the discussion highlights the often-overlooked but crucial role of technical SEO. Using a real-world client example and citing HubSpot's past struggles with a core update, Favour illustrates how a weak technical foundation can undermine even the best content strategy.The episode provides a comprehensive overview of what this update means for businesses and marketers, offering actionable advice on how to adapt and thrive. From optimizing images for a visual-first platform to conducting thorough content audits, this episode is a must-listen for anyone looking to stay ahead in the ever-evolving world of SEO.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. A New Era of Search: The February 2026 Google Core Update is the first to be publicly named a "Discover Core Update," marking a significant shift towards a proactive, AI-powered content recommendation system.2. Content is Still King, but Context is Queen: The update prioritizes "people-first" content that is helpful, reliable, and engaging. The focus is on user intent and value, not just keywords.3. Technical SEO is Non-Negotiable: A solid technical foundation is more critical than ever. Issues with hosting, server response times, and website structure can severely impact your visibility.4. The Power of Personalization: The Discover feed is driven by user behavior and interests. This means your content's reach is now directly tied to how well it resonates with individual users.5. Visuals are Vital: The "Discover" update is inherently visual. High-quality, optimized images and videos are essential for capturing attention and driving engagement in the Discover feed.6. Say Goodbye to Gimmicks: Clickbait, spammy headlines, and other manipulative tactics will be actively penalized. Authenticity and value are the new currency of SEO.7. Embrace an Omnichannel Strategy: Relying solely on Google for traffic is a risky strategy. Building a strong presence across multiple platforms, including social media and email, is key to long-term, sustainable growth.Timestamps[00:00] Introduction to the Google Core Update[01:07] Google's First Publicly Labeled "Discover Core Update"[02:02] Timeline of the February 2026 Update[04:04] The Importance of Technical SEO[05:00] Case Study: HubSpot's Traffic Loss[06:02] The Lack of Information on Core Updates[08:12] Details of the Discover Core Update[10:15] The Role of AI in the Update[13:01] Impact on Different Industries[16:20] The "People-First" Content Strategy[20:01] The Importance of Visual Content[25:54] How User Activity Influences Search Results[27:37] Avoiding Clickbait and Spam[28:06] The Future of Search and ContentMemorable Quotes[01:07 - 01:19] "This is the first time Google has ever publicly mentioned about an update like this, especially to the open, because this doesn't usually happen all the time."[04:19 - 04:26] "I want to know about the core things that's going to either make or break your business online, especially when it comes to AI."[27:43 - 27:47] "You're going to avoid, avoid, avoid, avoid, avoid, avoid, by all means, avoid clickbait."[28:03 - 28:06] "If you're not people-first, it's gonna be quite hard."[26:11 - 26:15] "So the ball is not even in your court anymore. If you really think about it, the ball is in the activity of the user's court."FAQs1. What is the Google Discover Core Update?The February 2026 Google Discover Core Update is a major algorithm change that focuses on personalizing the content shown in the Google Discover feed. It uses AI to proactively recommend articles, videos, and other content based on a user's interests and online behavior, rather than just responding to search queries.2. What is "people-first" content?"People-first" content is content created primarily to provide value to the reader, rather than to rank in search engines. It should be helpful, reliable, well-written, and address the user's needs and interests. This is in contrast to content that is stuffed with keywords or uses clickbait headlines to attract clicks.3. Why is technical SEO important for this update?Technical SEO ensures that your website has a solid foundation for Google to crawl, index, and understand your content. With the Discover update, technical factors like site speed, mobile-friendliness, and structured data are more important than ever for getting your content recommended to users.4. How can I optimize my content for Google Discover?To optimize for Discover, focus on creating high-quality, people-first content with compelling headlines and high-quality images. Understand your audience's interests and create content that aligns with them. Also, ensure your website is technically sound and provides a good user experience.5. What are the key takeaways from the February 2026 update?The key takeaways are to prioritize people-first content, invest in technical SEO, embrace visual content, avoid clickbait, and build an omni-channel marketing strategy to reduce reliance on a single traffic source.More ResourcesGoogle Search Status DashboardGoogle Discover Core Update BlogWork and PLAY! Blog - What is SEO?Work and PLAY! Blog - Technical SEO CourseWe Don't PLAY!™️ Podcast Episode - Social Media Organic StrategiesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to the stage: Bri is here to discuss her multifaceted journey in the music industry. From her beginnings behind the scenes to stepping into the spotlight as a vocalist, Bri shares the inspiration behind her brand, "Melanin Universe," a platform for networking and promoting fellow artists.She delves into her creative process, the spiritual and Egyptian influences on her music and merchandise, and the story behind her debut song, "Goddess Love." Bri opens up about her struggles with self-doubt, the importance of mental health, and how she transforms negativity into motivation. This episode concludes with Bri giving advice to her younger and future self, and details about her upcoming "Eye Am Isis" tour. starting February 28, 2026. Get your Tickets Here >>Key Takeaways:Embrace Your Calling: Don't run away from your true purpose, even if it's daunting.Alchemy of Negativity: Use doubt and criticism from others as fuel to prove them wrong and achieve your goals.The Power of Self-Belief: Overcoming external and internal negativity is crucial for an artist's growth.Art and Spirituality: Art is a powerful medium for self-expression and healing, deeply connected to one's spiritual and emotional state.FAQs:What is Melanin Universe? It's a networking platform created by Bri to connect artists with producers, tattoo artists, and other creatives. It also features moon phases and affirmations.What is Bri's advice for aspiring artists? She advises artists to not dwell on negative experiences for too long, to feel their feelings and then move on. She also emphasizes the importance of not being a people-pleaser.What is the story behind her first song? Her first song, "Goddess Love," came to her in the middle of the night. It was a way for her to show a more feminine and vulnerable side of herself, contrary to how people perceived her.Timestamps:[01:53] - Discussion about "Melanin Universe."[07:14] - The story of her first song, "Goddess Love."[15:01] - How she deals with mental health struggles.[22:02] - Advice to her younger and future self.[24:04] - Upcoming "I am Isis" tour.Quotes:"I'm really good at shitting on people. Like, if you doubt me, and you think that I can't do something... I'm gonna shit on you every single time.""You gotta lose your mind to gain it all back again.""I wanted to heal the world in whatever way that I'm destined to.""Don't dwell on the things that have happened to you. Feel your feelings. Give yourself 48 hours to feel your feelings and snap out of it."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This weekend's episode is proudly brought to you by Precision Fuel & Hydration. Chances are, you're gearing up for a race yourself, but how dialled in is your race nutrition? Precision Fuel & Hydration makes it simple with a free online planner. Visit precisionhydration.com and while you are there, place your first order and get 15% off when you use the code "IRP2026". This weekend's guest, Susan Hobson competed at 3 Olympic Games, 5 world Cross country championships, 2 Commonwealth Games, 1 track and field world championships and a World Half Marathon Championship. She also won National titles in the 10,000m (3), Marathon (2) and Cross Country. Since retiring from the sport, she has gone on to be a National team manager as well as holding other roles with Australian Athletics. Patreon Link: https://www.patreon.com/insiderunningpodcast Opening and Closing Music is Undercover of My Skin by Benny Walker. www.bennywalkermusic.com
Dani and EmKay sit down with the founder of Hdrop, Adria Abella to talk about the product. Adria talks about the origin story of the product, how it is best used by athletes and how the app can help on race day as well. The Sub Hub Podcast is starting a new partnership with Hdrop so if you are interested in using the sweat monitor, go to this link to use our discount code. Follow us:Instagram: @emkaysulli | @dan_yell_aPodcast: @the_subhub_pod Partners
Another week closer to the 2026 Northern Traverse, and Eddie and Gary are deep in the trenches of training, some days fun times, some days sad times, all of it inching them forward. Listeners are in the thick of their own big‑race prep too, including one brave soul wondering whether you can smash a road marathon and then step up to an ultra. Winter bugs are everywhere as well, and everyone seems to be sniffling through their long runs. When should you ease off, and when is it fine to crack on? Eddie and Gary share what's worked for them.Thanks to Precision Fuel & Hydration for supporting our February competition. Head over to instagram for all the deets. Good luck!Links to friends, partners, sponsors & discount codes - https://linktr.ee/teaandtrails?utm_source=linktree_profile_share<sid=1c86b2f1-b04b-4dab-bd2f-dddf47358fa3HARRIER - Use code TEAS10 for 10% off - https://harrierrunfree.avln.me/c/qXhnTgIdEMeaXMILES UK - Listeners receive 10% of their order value back as store credit via the link - https://xmiles.avln.me/c/RiwxnARvfHeRFENIX LIGHT LTD - Use code T&T5 for 5% - https://www.fenixlight.co.uk/PRECISION FUEL & HYDRATION - Use code TEA2026 for 15% off your first orderPRECISION FUEL & HYDRATION PLANNER - https://visit.pfandh.com/3RuP25zRUNDERWEAR - Use code TEATRAILS15 for 15% off your order.https://runderwear.avln.me/c/GPVNMgMfYfLPContent may contain affiliate links which help support and grow this channel at no extra cost to you. Brew with the Coaches - CLICK HERE Hardmoors - https://www.hardmoors110.org.uk/Trail Outlaws - https://www.trailoutlaws.com/13 Valleys Ultra - https://www.13valleysultra.com/Beyond Trails - https://www.beyondtrails.co.uk/Hellfire Events - https://www.hellfireevents.com/Ourea Events - https://www.oureaevents.com/Dales Runner - https://dalesrunner.co.uk/Hannah Walsh - https://www.hannahwalsh.co.uk/Punk Panther - https://www.punkpanther.co.uk/Pen Llyn Ultra - https://penllyn.niftyentries.com/Raw Adventures - https://www.raw-adventures.co.uk/XNRG - https://www.xnrg.co.uk/
In this episode, Max King reflects on his experience at the Barkley Marathons and why he now views it as a multi-year project rather than a one-off attempt. He breaks down the realities of navigation, collaboration, foot care, cold exposure, and the mental calculus required to decide whether to continue deeper into the course.In the second half of the conversation, Max discusses where he sits in his career at 45, how his relationship with competition has evolved, and what it means to keep racing while letting go of certain expectations. He talks about durability, motivation, adapting training as an aging athlete, shifting sponsorship dynamics, and the balance between performance and adventure.Partners:Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (https://www.precisionhydration.com/planner/?utm_source=partner&utm_medium=podcast&utm_campaign=singletrack)Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/singletrack)Janji - premium trail running apparel (https://janji.com/pages/singletrack)Momentous - use code SINGLETRACK for up to 35% off your first order (https://livemomentous.com/) Support the show
In this insightful episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS demystifies the critical evolution of search in the age of artificial intelligence, focusing on a concept she terms "AI SEO 101." The central theme revolves around the distinction and strategic importance of closing both prompt gaps and keyword gaps to secure valuable brand citations. While traditional SEO has focused on optimizing for short, fragmented keywords (e.g., "best travel deals"), the rise of conversational AI assistants like ChatGPT and Perplexity has given birth to the prompt—a longer, full-sentence query (e.g., "What are the best international travel deals for a family of four in summer 2026?").Favour argues that many businesses are unprepared for this shift, leaving a "prompt gap" in their content strategy. While they may have content targeting keywords, they lack the in-depth, conversational, and authoritative answers that AI models seek when responding to user prompts. The ultimate goal for any brand is to become a direct brand citation in an AI-generated answer, a feat achieved only by providing comprehensive, well-supported information. As Favour compellingly states, the answers provided by AI are sourced directly from the content available on the web: "Where are those responses AI is getting coming from in the first place? They're coming from your website."The core of the strategy lies in recognizing that your website is the foundational pillar of your digital presence. To bridge the prompt gap, Favour advocates for a robust pillar-cluster content model. This involves creating a main "pillar" page that exhaustively answers a primary customer question, supported by numerous "cluster" pages that explore related sub-topics in detail. This creates a dense, interconnected web of expertise that signals authority to search engines and AI alike. The episode emphasizes a shift from merely creating blogs to creating comprehensive resource hubs, complete with FAQs, multimedia content, and evidence-backed claims, much like a digital research paper.Favour provides a clear action plan: identify the core questions your audience is asking, build out content that answers them conversationally and in-depth, and structure this content logically on your website. She also touches on the technical side, noting that URLs should remain concise and keyword-focused, while the content on the page should be rich and prompt-focused. Ultimately, the episode is a powerful call to action for businesses to stop dwelling on information and start implementing a forward-thinking content strategy. By treating your website as a definitive library of answers, you can close the gaps in your SEO strategy and ensure your brand not only survives but thrives in the new era of AI-powered search.Key TakeawaysPrompts vs. Keywords: A prompt is a conversational, full-sentence question (10-25 words) posed to an AI, whereas a keyword is a short, fragmented search query (2-5 words) used in traditional search engines.The Goal is Brand Citation: In the new landscape of AI search, the primary objective is to have your brand and website cited directly as the authoritative source in an AI-generated answer.Your Website is the Foundation: All digital roads lead back to your website. It is the most critical asset for building authority and providing the in-depth answers that AI models are looking for.Close the Prompt Gap with Conversational Content: To appear in AI search results, you must create content that directly and comprehensively answers the full questions your audience is asking, not just targets keywords.Adopt a Pillar-Cluster Model: For each major question your audience has, create one main "pillar" page with a complete answer and support it with multiple "cluster" pages that cover related sub-topics. This builds a powerful web of expertise.Content as a Resource Hub: Think of your content less like a series of blog posts and more like a library of research. Support your answers with data, evidence, multimedia, and links to other authoritative sources to build trust and credibility.Action Over Acronyms: While understanding terms like AEO (Answer Engine Optimization) is useful, the focus should be on the practical implementation of creating high-quality, question-answering content.Memorable Quotes"A prompt is keywords in confirmation of the context that has been started by conversation.""You can't say a brand without connecting a website.""Where are those responses AI is getting coming from in the first place? They're coming from your website.""Don't be in a place where you're dwelling on information and not taking action on implementation.""15% of new searches every day out of at least 8.5 billion searches a day are new, including yours.""You don't put a prompt in your URL, you put a keyword in your URL.""You're not just creating blogs, you're creating calls to action."Frequently Asked Questions (FAQs)What is the main difference between a prompt and a keyword? A prompt is a long, conversational question asked to an AI, while a keyword is a short, fragmented phrase used in a traditional search bar. Your content strategy needs to address both.Why are brand citations important in AI SEO? A brand citation is when an AI search tool names your website as the source of its information. It positions your brand as a trusted authority, driving traffic and credibility.Is blogging still relevant in 2026? Yes, absolutely. However, the format has evolved. Modern blogging should focus on creating in-depth, conversational articles that function as answers to user prompts, effectively turning your blog into a resource hub or "audio blog."How do I start closing the prompt gap on my website? Begin by identifying the most common and important questions your customers ask. Then, create comprehensive content (like a detailed FAQ page or a pillar article) that answers these questions thoroughly and links to supporting cluster pages.What is the pillar-cluster model? It's a content strategy where you create one major "pillar" page that covers a broad topic in-depth. You then create multiple "cluster" pages that address specific sub-topics related to the pillar, with all cluster pages linking back to the main pillar page. This structure organizes your content and signals deep expertise to search engines.Timestamps[00:00] Introduction: AI SEO 101 - Prompt Gaps vs. Keyword Gaps.[01:35] Defining a "Prompt": A conversational query of 10-25 words.[02:48] Defining a "Keyword": Traditional short, medium, and long-tail search terms.[05:52] The Central Role of Your Website in Brand Citations.[06:34] How Search Engines Match Pages to Queries.[07:17] Core Concept: A prompt is "keywords in conversation."[08:03] The Solution: Closing the gap with conversational, FAQ-style content.[09:43] Strategy Deep Dive: The Pillar-Cluster content model (1 Pillar + 9 Clusters).[15:02] Where AI Gets Its Answers: Your website is the source for LLMs.[16:02] Building Authority: Go beyond facts and support claims with experience and evidence.[19:00] Your website is the common thread in all customer interactions.[20:44] Technical SEO Tip: Use keywords in your URLs, not long prompts.[22:36] Market Opportunity: 15% of the 8.5 billion daily searches are entirely new.[23:38] Content with Purpose: Your content should create calls to action, not just exist as a blog.[24:14] Closing Remarks & How to Connect.[25:12] Podcast Outro.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Hilary Yang sits down with Katie Asmuth for a Tarawera recap from New Zealand, where Katie lined up chasing a Western States Golden Ticket on her 40th birthday. They talk travel logistics, a race day that turned into a wet, muddy survival mission, and how the technical terrain changed pacing, fueling, and decision-making. Katie also shares what she learned, how she's processing the outcome, and what she's excited about next as she shifts focus toward UTMB!This episode is edited and produced by the Sandyboy Productions Podcast Network.A big shout out to our new sponsor Precision Fuel & Hydration. Go to pfandh.com to crush your next race with a personalized fuel & hydration plan. Use code "TTNP15" at checkout.A special thank you to Osprey for supporting this episode. Visit Osprey.com to explore their incredible products!
Coach Rob answers listener questions this week, covering:* How to structure a season with multiple race distances without compromising your goal event...* Why injury prevention becomes a critical training variable for athletes as they age...* How to build a fuelling and hydration strategy that works on race day. Plus practical advice on training plan structure for first-time 70.3 athletes.* * * * * * *SPONSORS* * * * * * * *Thinking about your first Ironman or 70.3 in 2026? At Team Oxygenaddict, we specialise in helping busy professionals fit high-quality training around demanding jobs and family life. We've just reopened for new athletes with only a handful of slots available. Book an application call today to find out if you'd be a good fit for Team Oxygenaddict for the coming season here: https://team.oxygenaddict.com/consultation-call/ * * * * * * * * * * * *precisionfuelandhydration.comPrecision Fuel & Hydration help athletes personalise their hydration and fuelling strategies for training and racing. Use the free Fuel & Hydration Planner to get a personalised race nutrition plan for your next event. And then book a free 20-minute video consultation with a member of the PF&H Athlete Support Team to refine your strategy.Listeners get 15% off their first order of fuel and electrolytes with Precision Fuel & Hydration. Simply use code OXYGEN26 at checkout to claim your 15% discount* * * * * * * * * * * *Watch on youtubeListen on SpotifyListen on Apple Podcasts
In this masterclass episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS tackles a critical question for 2026: Is blogging still a cornerstone of a successful social business? The answer is a resounding YES. Favour Obasi-ike reveals that businesses with active blogs generate a staggering 67% more leads.This episode is a deep dive into the art and science of using blogs to drive social business revenue and achieve sustainable startup growth secrets. Favour breaks down the technical SEO behind a powerful blog, from understanding sitemaps as the "brain" of your website to structuring your content with a masterclass on headings (H1, H2, H3) and ideal word count (600-2,500 words).Learn actionable SEO tactics and content marketing strategies, including how to leverage Pinterest SEO and its 96% non-branded search traffic, the power of repurposing content, and why your business should aim for at least one blog post per week. Favour also touches on the future, discussing AI marketing, prompt gaps vs. keyword gaps, and how blogging principles apply to App Store Optimization (ASO). This is a must-listen for anyone looking to master digital marketing, boost organic traffic, and understand the long-term ROI of a robust blogging strategy.Episode Timestamps / Timeline[00:13] The Core Stat: Why blogs generate 67% more leads.[01:08] Technical SEO 101: Understanding sitemaps and search engine indexing.[04:02] Content Strategy: Supporting products with listicles, FAQs, and rich media.[05:18] Local SEO: How blogging gives you a local-based advantage.[09:02] Blogging Masterclass: The perfect structure for a high-ranking blog post.[25:00] Off-Page SEO: The power of backlinks and being featured.[28:49] Advanced SEO: Using Wikipedia and Reddit for credibility and traffic.[33:46] Case Study: How Canva used blogging to dominate the market.[35:01] Pinterest SEO Deep Dive: Tapping into non-branded search.[37:52] The ROI of Blogging: Low effort, high impact for long-term growth.[38:46] Beyond Websites: Applying blogging concepts to App Store Optimization.[41:04] The 520-Blog Rule: A benchmark for established businesses.Frequently Asked Questions (FAQs)Is blogging still valuable in 2026?Absolutely. According to the episode, businesses with active blogs generate 67% more leads and establish crucial brand visibility and authority.How does blogging improve SEO?Blogging expands your website's sitemap, creating more opportunities for indexing. It allows for strategic keyword research implementation, internal/external linking, and building off-page SEO through backlinks.What is the ideal length and structure for a blog post?Aim for a 5-minute read, which is about 600-2,500 words. Structure it with a clear hierarchy of H1, H2, and H3 tags, and keep paragraphs concise (1-3 sentences).How can I use blogging for my social business?Use your blog as a central hub for your content marketing. Repurpose social media posts into detailed articles, embed videos and social feeds, and use your blog content to fuel your email marketing and ad campaigns.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to episode 7 of a new series of podcasts from us at the Women's Running Podcast, sponsored by Wahoo. I am your host Esther Newman and she is your other host Holly Taylor.Check out the brand new Wahoo KICKR RUN Smart Treadmill - it's the only treadmill we've run on that feels completely natural! Use the code WOMENRUN when you order yours, and you'll bag yourself a FREE heart rate monitor worth £79.99. offer expires 31st March. Run your run, with Wahoo.This is your half marathon bootcamp! And it's for everyone who's signed up to their first half marathon, or is attempting to get a better time next time round. In this series of 10 episodes, we will be covering everything from demystifying the types of running that will actually get you the results you want, to preventing niggles from cropping up along the way. We want to get us all to the start line with a smile on our faces!Fuel and hydrationIn this 7th episode, we're talking fuelling and hydration; in other words, food and drink. We chat through our inexpert fuelling in our first half marathons, and what we do now to keep ourselves well watered and fed, and how we avoid hitting the wall.Extra bitsIf you want more support with your running, make sure you subscribe to Women's Running magazine using the exclusive code WRTRY6 at the checkout. You'll get six issues for just £6 – an absolute bargain to get you started on your running journey. Head to our website and use code WRTRY6. We'd also recommend joining our Patreon if you want to chat to other runners just like you. From total beginners to everyday experts, we've got a properly diverse group chat where you can ask any burning questions, show support and feel the love. Head to patreon.com/womensrunning to subscribe now.Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
Hey Heal Squad! What if the same goal most people chase with Botox could actually be done with your own hands? Today, we're chatting with facial beauty expert and founder of Beauty Shamans and Skin Within Studios, Shelly Marshall (you've probably seen her mostly on IG!), who walked away from the injectable world to show people how to lift and sculpt your face - NATURALLY! And yup, she's here literally showing us how it can be done. How facial massage & face yoga can help relax your facial muscles resulting in no more Botox! FYI: Shelly is walking proof! She also gives us a breakdown of how lymphatic drainage can also relax muscles naturally, reduce puffiness, support the nervous system, and improve overall flow. She's also showing Maria where key lymph nodes are, why direction matters when draining, and how simple daily movement….(even getting in the ocean!) can support lymph drainage!. We definitely think you'll walk away understanding your face in a whole new way and have the techniques to say your final goodbye's to injectables. ENJOY! HEALERS & HEAL LINERS Relax the muscle, restore the face: Botox works by relaxing muscles and you can train that same relaxation naturally with facial stretches. Flow equals glow: Puffiness, tension, and stagnation are signals. Hydration, movement, & drainage techniques can help your lymph move waste out and bring circulation back in. Nature Is Medicine: Water naturally stimulates the lymphatic system. The pressure of waves, the minerals in sea water, and full-body movement in the ocean can act like a natural lymphatic massage, supporting circulation, detoxification, and cellular repair. HEAL SQUAD SOCIALS IG: https://www.instagram.com/healsquad/ TikTok: https://www.tiktok.com/@healsquadxmaria HEAL SQUAD RESOURCES: Heal Squad Website:https://www.healsquad.com/ Heal Squad x Patreon: https://www.patreon.com/HealSquad/membership Maria Menounos Website: https://www.mariamenounos.com My Curated Macy's Page: Shop My Macy's Storefront EMR-Tek Red Light: https://emr-tek.com/discount/Maria30 for 30% off Airbnb: https://www.airbnb.com/host AUDIBLE: https://audible.com/healsquad AG1: drinkag1.com/healsquad GUEST RESOURCES: Shelly Marshall Instagram: https://www.instagram.com/beautyshamans/?hl=en Shelly Marshall Website: http://www.beautyshamans.com ABOUT MARIA MENOUNOS: Emmy Award-winning journalist, TV personality, actress, 2x NYT best-selling author, former pro-wrestler and brain tumor survivor, Maria Menounos' passion is to see others heal and to get better in all areas of life. ABOUT HEAL SQUAD x MARIA MENOUNOS: A daily digital talk-show that brings you the world's leading healers, experts, and celebrities to share groundbreaking secrets and tips to getting better in all areas of life. DISCLAIMER: This Podcast and all related content (published or distributed by or on behalf of Maria Menounos or http://Mariamenounos.com and http://healsquad.com) is for informational purposes only and may include information that is general in nature and that is not specific to you. Any information or opinions provided by guest experts or hosts featured within website or on Company's Podcast are their own; not those of Maria Menounos or the Company. Accordingly, Maria Menounos and the Company cannot be responsible for any results or consequences or actions you may take based on such information or opinions. This podcast is presented for exploratory purposes only. Published content is not intended to be used for preventing, diagnosing, or treating a specific illness. If you have, or suspect you may have, a health-care emergency, please contact a qualified health care professional for treatment.
434: Box Hill Burn | Lievin Indoor Meet | Rayner's Half Marathon NR in Barcelona This episode is brought to you by SAYSKY. The Spring/Summer 26 collection is inspired by the unspoken poetry of running. Shop the full range at saysky.com, where you can also score 15% off with our exclusive discount code using the code IRP15 at checkout. Brad settles in for a week of training as preparations for Hybrid Athletic 5000m build up. Julian feels more productive as he starts the comeback to running. Brady looks eager as the campaign for Boston picks up. This week's running news is presented by Precision Fuel & Hydration, they make it simple with a free online planner, visit precisionhydration.com and get your numbers. Jack Rayner set a new National Record in the Half Marathon of 59:51 at Barcelona, placing 6th behind winner Hagos Gebrehewit. Official Results Linden Hall ran 14:56.04 for the win and fastest 5000m by an Australian in Australia at the Box Hill Burn, over Nozomi Tanaka of Japan Maudie Skyring. Brett Robinson bode his time over the front running of Seth O'Donnell to take the win in 13:28.39 with Callum Davies in third. Will Lewis won the 1500m in 3:41.67, while Ally Brooks won in 4:23.51. AthsVic Results Hub Jess Hull clocked the #2 All-time Indoor 2000m in 5:26.68 in Lievin, France while Keely Hodgkinson ran a new 800m Indoor World Record of 1:54.87. Georgia Hunter Bell won the 1500m in 4:00.21, while outdoor World Champion Isaac Nader won in 3:32.44 while Adam Spencer won the B race in 3:35.23. Lauren Ryan placed seventh in the 3000m running 8:37.46. World Athletics Results Tara Palm ran a personal best of 2:31:58 in the Osaka Marathon for 8th place, Caitlin Adams had to settle for 2:45:11. Other Australians making the top 20 included Sophie Chudley 2:41:54, Olivia Taylor 2:42:50 and Ingrid Cleland 2:45:53. Japan Running News Habert Kibet of Uganda won the Castellon 10k in 26:39 ahead of Yann Schrub of France and Andreas Aalmgren of Sweden. Caroline Gitona of Kenya won in 29:34 ahead of Nelvin Jepkemboi and Chaltu Dida of Ethiopia. World Athletics Results Jack Anstey won the mile at the Saucony Battle for Boston in 3:52.48, while Sam Ruthe placed second in the 3000m with 7:43.16. Results Tshepiso Masalela was disqualified for gun hand gesture in his win over Azeddine Habz in 1500m indoor race in Poland. Canadian Running Magazine Whispers polls for most popular songs for running while Moose expresses a curiosity and admiration for HYROX. This episode's Listener Q's/Training Talk segment is proudly brought to you by Precision Fuel & Hydration. How do you do threshold sessions in the heat? Visit precisionhydration.com for more info on hydration and fuelling products and research, and use the discount code given in the episode. The boys then wrap up the show with a preview of the 3000m National Championships to be held at this weekend's Hobart Track Classic. Patreon Link: https://www.patreon.com/insiderunningpodcast Opening and Closing Music is Undercover of my Skin by Benny Walker. www.bennywalkermusic.com Join the conversation at: https://www.facebook.com/insiderunningpodcast/
In this week's edition of Singletrack News, Ashley Paulson runs 12:19 at the Jackpot 100 to set a new 100-mile world record, averaging 7:34 pace and continuing the rapid evolution of speed at the distance. We discuss the course dynamics, surface differences from Tunnel Hill, and what this means for the future of flat-course ultras.We also unpack a very public dispute in the performance apparel space after Satisfy founder Brice Partouche shared private messages accusing emerging brand Currently of copying product designs. Where's the line between inspiration and imitation, and are there winners in a social-media-fueled fallout?Elsewhere, ski mountaineering makes its Olympic debut with trail crossover athletes Cam Smith and Ana Gibson narrowly missing the podium, Golden Trail doubles down on global expansion and broadcast ambitions, and Gorge Waterfalls releases the full breakdown of its $75,000 prize purse.Plus: a new 200-miler called the Maine Moose Ultra is announced for 2027 with significant local backing, Desert Rats expands access through the North American Para Trail Summit, and the skyrunning season begins.Partners:Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (https://www.precisionhydration.com/planner/?utm_source=partner&utm_medium=podcast&utm_campaign=singletrack)Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/singletrack)Janji - premium trail running apparel (https://janji.com/pages/singletrack)Support the show
This week, Andrew got a great question from a newer attendee who grew up Episcopalian and wanted to understand the difference between what they were used to and what they're hearing now. So we talk preaching styles, liturgy, structure, and why some sermons feel like a written prayer while others feel like a guided tour through the text with a few side roads along the way.Tim is deep in the middle of a vision campaign, which currently means he is eating three meals a day with church members. After three sermons and a new members class yesterday, he logged 240 minutes of speaking time. That is four straight hours, for those keeping score at home. Hydration is now a spiritual discipline.Frank hosted a launch team meeting and start-up party for Cross & Crown, and momentum is building in all the right ways.And to top it all off, our friend Adam Powers is in the house, which means the conversation is lively, the takes are strong, and someone probably says something they shouldn't.It's another week of preaching, planting, casting vision, and trying to find our voices by Monday morning.