Podcasts about User journey

Evan is the founder of Zeus. An open source lightning wallet available for iOS and Android. In addition to their best-in-class self custody tools they recently launched cashu support in their beta release. Evan on Nostr: https://primal.net/evanZeus: https://zeusln.com/ EPISODE: 156BLOCK: 893560PRICE: 1096 sats per dollarVideo: https://primal.net/citadelsupport dispatch: https://citadeldispatch.com/donatenostr live chat: https://citadeldispatch.com/streamodell nostr account: https://primal.net/odelldispatch nostr account: https://primal.net/citadelyoutube: https://www.youtube.com/@CitadelDispatchpodcast: https://serve.podhome.fm/CitadelDispatchstream sats to the show: https://www.fountain.fm/rock the badge: https://citadeldispatch.com/shopjoin the chat: https://citadeldispatch.com/chatlearn more about me: https://odell.xyz(00:00:00) CNBC(00:02:29) Introduction(00:05:15) Zeus Wallet Overview(00:08:41) Zeus Wallet Features and Updates(00:10:55) Neutrino and Privacy in Bitcoin Wallets(00:17:19) Bitcoin Wallet User Experience(00:18:08) Cashu Integration in Zeus(00:21:12) Lightning Network and Hub-and-Spoke Model(00:30:49) Bitcoin Park Node Management(00:35:36) Cashu Wallet and User Journey(00:41:56) Thresholds for Self-Custody(00:46:04) User Prompts and Education(00:50:09) Zeus Wallet Features: Gifting and Tokens(00:54:06) Swaps and User Flow(01:03:31) Future Developments in Bitcoin Wallets(01:13:18) USD Tokens and Stablecoins on Bitcoin(01:20:12) ETFs and Bitcoin Market Dynamics(01:31:04) Final Thoughts and Future Plans

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're thrilled to welcome Robert Estill, Head of Global Amazon and Marketplaces for all Beauty at The Hut Group.  With extensive experience leading E-commerce teams at powerhouse brands like Unilever, Prestige, Coty, and Versace, Robert offers invaluable insights into the ever-evolving world of online retail.  Having collaborated with him across multiple brands, we're excited to dive into his insights on building high-performing E-commerce teams, overcoming the challenges of international expansion, the key lessons he's learned throughout his career, and his outlook on the industry's future.   KEY TAKEAWAYS In this episode, Julie, Jordan, and Robert discuss: E-Commerce Success Requires Adaptability The industry evolves rapidly, and what works today may not work tomorrow. Being comfortable with ambiguity and continuous learning is essential. The Importance of Cross-Functional Collaboration E-commerce isn't just marketing and sales—it involves supply chain, finance, legal, and operations. Effective communication with leadership and across departments is as crucial as technical expertise. Understanding P&L is Key to Growth E-commerce leaders must think beyond top-line revenue and focus on sustainable, profitable growth. Inventory forecasting, fulfillment costs, and operational efficiencies all impact success. 1P vs. 3P on Amazon: A Strategic Choice 1P (Vendor Central): Easier operations but less control over pricing and inventory. 3P (Seller Central): More control but requires strong operational capabilities. The decision depends on a brand's financial structure, goals, and ability to handle fulfillment. Expanding Internationally Requires a Localized Approach Each market has unique consumer behavior, dominant platforms, and regulatory requirements. Logistics and fulfillment strategies must be planned carefully, as shipping timelines and compliance vary. Partnering with local third-party logistics (3PL) providers can help navigate complexities. AI & AMC (Amazon Marketing Cloud) Are Game Changers AI tools for content creation, search optimization, and analytics will shape the future of e-commerce. AMC provides deeper insights into customer behavior, helping brands refine their advertising strategies.

In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators.We're diving deep into the significance of streamlining the user journey and how using your customers, and conducting customer research can elevate your marketing! Suzanne shares invaluable tips, including leveraging Amazon reviews for nuanced customer insights, and emphasizes the importance of aligning your messaging with your audience's desires. Tune in to discover actionable strategies for connecting authentically with your audience and ensuring your marketing resonates at every touchpoint.Suzanne Reilley is a business coach, marketing strategist, and copy advisor for professional service businesses and online course creators who are passionate about helping others.She's worked individually with hundreds of repeat clients and her work has been featured in VoyageLA, ShoutOutLA, CanvasRebel, GoSolo, Best Life Online, The Washington Post, and DailyCandy.Connect with Suzanne:WebsiteLinkedinDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Welcome back to the Alt Goes Mainstream podcast.Today's episode dives into an important and growing part of the private markets ecosystem: how investors can access and invest into alternatives through their retirement funds.We have Eric Satz, the Founder & CEO of Alto, a self-directed IRA custodian, with us today to discuss how he's on a mission to provide everyday Americans with the same investment opportunity long favored by institutional investors.Alto provides custody for a wide array of alternative assets, including private companies, real estate, crypto, loans, and securitized collectibles. Alto has streamlined the process for companies, funds, and SEC-registered investment platforms to include IRA investors in their offerings. They've partnered with firms across the alts space, including AngelList, Coinbase, EquityZen, Republic, Masterworks, and others, to enable investors to invest into private markets with their IRA.Eric is a serial entrepreneur and former investment banker. He worked at DLJ / Credit Suisse First Boston before co-founding Currenex (acquired by State Street for $564M), Plumgood Food, and Tennessee Community Ventures. His passion for entrepreneurship led him to serve on the Board of the Tennessee Valley Authority from 2015 to 2018 and he teaches an entrepreneurship class to high school students.On today's podcast, Eric teaches us all about the merits of a self-directed IRA. We had a fascinating discussion about why and how it makes sense to use an IRA to invest into private markets investments and how he's taking lessons learned from prior IRA businesses to build Alto.We discussed:Rethinking retirement investing.The evolution of the self-directed IRA market.Alto's vision: TurboTax for IRAs.Structural challenges with using IRAs for private markets investments.The role of technology with streamlining retirement investing.The evolution in investor awareness of retirement investing.The importance of duration matching.Thanks Eric for coming on the show to share your knowledge and passion for alternatives.Show Notes00:00 Introduction: Going Mainstream00:38 Welcome to Alt Goes Mainstream Podcast00:52 Introducing Eric Satz and Alto01:33 Eric's Background and Entrepreneurial Journey01:57 The Mission of Alto02:01 The TurboTax for IRAs02:05 The Importance of Retirement Accounts in Private Markets02:29 Welcoming Eric to the Podcast02:37 The Evolution of Private Markets and IRAs02:51 The Beginnings of Alto03:13 Challenges in Self-Directed IRAs03:54 The Vision for Self-Directed IRAs04:28 Changing Conventional Wisdom on Retirement Investing05:40 The Demographics of the IRA Industry06:21 The Growth of IRA Accounts06:38 The Allocation to Alternative Assets07:36 Barriers to Private Market Investments in IRAs07:50 Psychological Barriers to Alternative Investments08:35 Structural Challenges in Using IRAs for Private Investments08:53 The Role of Technology in Streamlining Investments09:02 The Launch of Alto with AngelList10:05 The User Journey in Private Market Investments10:43 The Role of Financial Advisors11:10 Educating Investors on Private Markets12:25 The Evolution of Investor Knowledge12:35 The Importance of Tax-Advantaged Investments13:11 The Financial Advisor's Perspective14:05 The Benefits of Illiquidity in Private Markets15:54 The Role of Large Asset Managers16:17 The Branding of Private Markets16:45 The Growth of Athene and Financial Advisors16:57 The Importance of Current Income in Retirement Accounts17:43 The Younger Generation's Investment Behavior18:05 The Impact of Evergreen Fund Structures19:04 The Role of Asset Management Firms20:02 The Future of Private Market Solutions20:15 The Role of Alto in Private Market Investments20:54 The Importance of Infrastructure in Private Markets21:44 The Evolution of Alto's Business Model21:50 The Growing Awareness of Private Markets23:57 The Role of the Alto Marketplace24:35 The Inclusion of Crypto in IRAs25:17 The Challenges of Transitioning Assets to IRAs25:50 The Impact of Friction on Investment Decisions27:46 The Success of Alto's Technology28:35 The Role of Funds in Promoting IRAs29:36 The Future of Private Markets and Wealth Channels31:11 The Role of Financial Advisors in Private Markets31:58 Educating Financial Advisors on IRAs32:13 The Importance of Conferences and Networking47:13 The Future of Private Markets and Retirement Accounts47:32 The Role of Regulations in Private Market Investments50:27 Conclusion: The Potential of Retirement Accounts in Private MarketsEditing and post-production work for this episode was provided by The Podcast Consultant.

Welcome to today's AI Lawyer Talking Tech. In this episode, we will explore the intersection of artificial intelligence and the legal sector. From ethical considerations in AI implementation, to copyright battles over AI training data, and the transformation of legal practices through AI-powered tools, we'll cover the latest developments shaping the future of law.is UCT a Good University?16 Feb 2025Rebellion ResearchFake Citations, Real Consequences: When AI Misleads the Court15 Feb 2025FstoppersCopyright Owner Prevails in Lawsuit Over Form Contracts–Equine Legal v. Fireline Farms15 Feb 2025Technology & Marketing Law BlogAttorney Pleads for Mercy After Using AI in Court, Where It Made Up Fake Lawsuits15 Feb 2025FuturismDiscover how law firms' success is shaped on innovation and failure15 Feb 2025Today's ConveyancerPowerSchool Data Breach Hagens Berman's data breach legal team filed a class-action lawsuit against PowerSchool for allegedly failing to safeguard sensitive personal data. MORE15 Feb 2025Hagens BermanDeepSeek: A Problem or an Opportunity for Europe?14 Feb 2025Center for Strategic and International StudiesState Regulators Eye AI Marketing Claims as Federal Priorities Shift14 Feb 2025JD SupraNavigating legal drafting: A how-to guide for law firms using AI-powered tools14 Feb 2025Thomson ReutersShannon Taylor: Justice starts on the record14 Feb 2025thejcr.comThe Week's Biggest Funding Rounds: Robotics And Legal Tech Top Bounce-Back Week14 Feb 2025Crunch BaseCourt Issues First Decision on AI and Fair Use14 Feb 2025JD SupraLigris's Jo-Ann Marzullo: Driving Legal Innovation and Drone Privacy Protections14 Feb 2025BostonRealEstateTimes.comFederal Court Rules Against ‘Fair Use' Defense for AI Training14 Feb 2025JD SupraIn ‘AI Smackdown,' Law Librarians Compare Legal AI Research Platforms, Finding Distinct Strengths and Limitations14 Feb 2025LawSitesHow can a corporate law department calculate the return on an AI investment?14 Feb 2025Thomson ReutersBollywood Music Labels Sue OpenAI Over Copyright14 Feb 2025Lawyer MonthlyAI in law firms: Ethics committees are clearing the path forward14 Feb 2025The Daily Record of RochesterAI software startup Eudia raises upto $105m in Series A round14 Feb 2025Verdict.co.ukFriday Follow-On: Feat. LegalOn, Juro, and SimpleAI14 Feb 2025Artificial LawyerBraegen AI Launches Virtual Litigator For Case Prediction14 Feb 2025Artificial LawyerPodcast examines how self-help legal kiosks create adaptable access14 Feb 2025LegalNews.comNALP annual report highlights unprecedented diversity in law, but summer associate data signals challenges that could hinder the representation of Black lawyers14 Feb 2025LegalNews.comAmanda Leigh Brown about access to justice: “revolves information, empowering and connection”16 Feb 2025Golbal Legal Tech HubAI Overload in BigLaw: Why AI-Generated Waffle Is Unsustainable16 Feb 2025WardblawGAn Early Win for Copyright Owners in AI Cases as Court Rejects Fair Use Defense14 Feb 2025Debevoise Data BlogAre Robots Really Running the Job Market?14 Feb 2025Washington Journal of Law, Technology & ArtsUnderstanding the User Journey to Attract More Leads – Part One14 Feb 2025Legal Marketing & Technology BlogHow can a corporate law department calculate the return on an AI investment?14 Feb 2025Thomson Reuters InstituteBraegen AI Launches Virtual Litigator For Case Prediction14 Feb 2025Artificial LawyerDelaware District Court Ruling Raises Critical Fair Use Challenges for AI Companies: Implications for Copyright Compliance and Competitive Practices15 Feb 2025DykemaAI Model Training is Unfair – In Limited Circumstances14 Feb 2025Bond Schoeneck & KingJob Applicant Seeks to Expand AI Workplace Screener Lawsuit into a National Class Action: Should Employers and AI Developers Be Worried?14 Feb 2025Fisher & Phillips LLP

Tobias Bungers, ein erfahrener Amazon-Händler und Entwickler von Online-Shops, teilt mit uns sein umfangreiches Wissen über den Aufbau und Betrieb erfolgreicher E-Commerce-Lösungen. Von seinen Anfängen mit Magento 1 bis zur modernen Nutzung von Plattformen wie Shopify, bietet Tobias wertvolle Einblicke in die technischen Aspekte, die für den Start und das Wachstum eines Online-Shops entscheidend sind. Er spricht darüber, wie er Amazon-Verkäufer bei der Entwicklung ihrer eigenen Shops unterstützt und reflektiert die Veränderungen, die er in der E-Commerce-Branche erlebt hat. Ein besonderes Highlight ist seine Erfahrung, wie er seinen eigenen Online-Shop erfolgreich über eine Plattform für Unternehmensverkäufe veräußerte. Zusätzlich werfen wir einen Blick auf die Potenziale und Chancen, die Nischenmärkte im Online-Handel bieten. Tobias erklärt, warum bestimmte Produkte wie Natursteine oder maßgeschneiderte Tischplatten besser in einem eigenen Online-Shop als auf großen Plattformen wie Amazon angeboten werden sollten. Zudem wird die Bedeutung höherpreisiger Produkte und einer durchdachten User Journey hervorgehoben, die durch gezieltes Marketing langfristigen Erfolg sichern kann. Abschließend laden wir alle Händler und Interessierte ein, am monatlichen Helium 10 Networking Call teilzunehmen. Dies ist eine wertvolle Gelegenheit, sich mit Gleichgesinnten auszutauschen und tiefer in die Welt des Online-Handels einzutauchen. In Folge 166 des Serious Sellers Podcast auf Deutsch, Marcus und Tobaias diskutiére 00:00 - Online-Shops 18:15 - Potenzial Und Chancen Für Online-Shops 29:32 - Networking Und Zoom-Calls Für Händler

In this conversation, Misha, Co-Founder of Symbiotic, and Edgar Roth, Protocol Specialist at Kiln, discuss the evolution of shared security in blockchain technology, the importance of modular shared security, and the innovative concept of collateral abstraction. Misha shares insights on the user journey within the Symbiotic protocol, emphasizing flexibility and the learning process from past successes and failures in the industry. Edgar Roth and Misha discuss the intricacies of blockchain security, focusing on the upcoming launch of Symbiotic's mainnet. They delve into the implications of lockup periods, the role of Symbiotic in the broader blockchain ecosystem, and the incentives for restakers post-launch. Misha outlines the roadmap for network integration and the team's focus on optimization after the mainnet launch. The discussion also touches on the evolution of stakers, the future of shared security platforms, and Misha's personal interests in AI and Web3 innovations. PODCAST INFO:

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - ASCENSO Akademie - Copilot und User Experience - Demografischer Wandel im Marketing - Google CSS & Idealo Alternativen - Junge Zielgruppen und AI - Publisher-Strategien - Technische Innovationen im Marketing - User-Verhalten 2025

In dieser Folge taucht Miriam gemeinsam mit ihren Gästen Julian Kaufmann und Christiane Grunwald tief in die Strategien und Werte von dem Pharmaunternehmen Roche ein. Erfahrt mehr über ihre speziellen Kampagnen wie die Tech4Life-Initiative und ihre innovative Nutzung von KI, mit der die User-Journey auf der Karriere-Seite personalisiert wird. Die beiden liefern außerdem spannende Einblicke und konkrete Beispiele, wie Roche es gelingt, sich in einem hart umkämpften Markt abzuheben.

Join host Matt Edmundson on the Ecommerce Podcast as he chats with Phil Carr from Upzelo about revolutionising ecommerce through innovative referral strategies and customer retention. Discover how Upzelo is transforming the way businesses engage with customers using cutting-edge technology.---Timestamps:0:00 Intro1:27 Phil Carr's Background3:25 Sub Summit Experience5:08 Introduction to Upzelo9:17 Naming Challenges and Solutions13:31 Referrals and Retention Strategies19:42 Improving User Experience in Referrals25:05 Wallet Pass Technology31:29 User Journey with Wallet Pass39:58 Strategic Use of Wallet Pass47:19 Behaviour and Lifestyle Loyalty54:08 Future of Retention and Loyalty55:12 Matt's Question for Social Media56:14 Connecting with Phil Carr---Key Takeaways:1. Simplify the Referral Process: Phil highlights the importance of making the referral process seamless and frictionless. By integrating referral systems into smartphone wallet passes, businesses can enhance user experience and increase referral rates. This approach eliminates the cumbersome steps of traditional referral methods, making it easier for customers to share and for businesses to track referrals.2. Leverage Technology for Customer Engagement: Phil discusses the potential of using wallet passes not just for referrals but as a dynamic marketing channel. By sending push notifications and updating pass details, businesses can maintain ongoing engagement with customers. This strategy allows for personalised marketing, such as exclusive offers or reminders, directly on the customer's device, enhancing customer loyalty and retention.3. Innovative Loyalty Programs: Phil suggests moving beyond traditional points-based loyalty systems to more creative and meaningful customer engagement strategies. By rewarding customers for eco-friendly choices or lifestyle activities, businesses can align their brand with customer values and encourage positive behaviours. This approach not only strengthens customer loyalty but also enhances the brand's image and social responsibility.---If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

Der Lead ist heiß, und jetzt?

In this podcast, Meredith Olmsted and Kristin Mock offer a detailed exploration of user experience strategies for financial institution websites in their discussion. They emphasize setting clear goals for user interactions, simplifying navigation to reduce user effort, and the importance of continuous website evaluation to adapt to technological and behavioral changes. This dialogue is a valuable resource for marketers looking to enhance digital strategies in the banking and credit union sectors, packed with actionable insights and grounded in practical experience.Key Takeaways:Set Clear Goals for User Experience: Understanding what actions you want users to take on your site is crucial. Establishing clear goals, such as desired page time or bounce rates, helps in measuring the success of the user experience and optimizing accordingly.Simplify Navigation and Reduce Clicks: Ensure that the navigation on your site is intuitive and minimizes the number of steps users must take to find what they are looking for. This can be achieved by streamlining the content hierarchy and avoiding excessive submenus that can frustrate users and lead to abandonment.Continuously Optimize and Update: Digital environments are dynamic, with user behaviors and technologies constantly evolving. Regularly revisiting and testing your website's key pages ensures that your user experience keeps pace with changes and continues to meet user needs effectively. Avoid a "set it and forget it" approach to maintain relevance and effectiveness in your digital strategy.

“Even though usability and security tradeoffs will always be with us, we can get much smarter. Some of the techniques are really simple. For one, write everything down a user needs to do in order to use your app securely. Yeah, keep writing.”In this episode, we talk about:What is threat modeling and why should product teams and UX designers care about it? (Also check out Adam's first episode on Human-Centered Security).Focus on parts of the user journey where you might gain or lose customers: what tradeoffs between usability and security are you making here?Involve a cross-disciplinary team from the very beginning. This is critiical: “How do we get focused on the parts of the problem that matter so we don't spend forever on the wrong stuff?”Adam Shostack is an expert on threat modeling, having worked at Microsoft and currently running security consultancy Shostack + Associates. He is the author of The New School of Information Security, Threat Modeling: Designing for Security and Threats: What Every Engineer Should Learn From Star Wars. Adam's YouTube channel has entertaining videos that are also excellent resources for learning about threat modeling.

#223 Sanity Group | Yes, we Cannabis | Finn Hänsel | Managing Partner & FounderWie die Sanity Group das volle Potenzial von Cannabis entfesseltIm Startcast Podcast spricht Max mit Finn Hänsel, dem Gründer der Sanity Group, über seine visionäre Mission, das gesundheitliche Potenzial von Cannabinoiden zu erschließen und die Zukunft der Medizin zu verändern. Finn teilt seine Erfahrungen und Einblicke in den Aufbau eines der führenden Cannabis-Unternehmen Deutschlands, das sich auf Medizinalcannabis und CBD-Produkte spezialisiert hat.Finn erklärt, wie die Sanity Group durch innovative Forschung und ein tiefes Verständnis für das Endokannabinoid-System neue Wege in der Therapie und mentalen Gesundheit geht. Sie diskutieren die rechtlichen Herausforderungen und Hürden, denen die Sanity Group beim Vertrieb und Marketing von Cannabis-Produkten begegnet, sowie die komplexe User Journey für den Kauf von Medizinalcannabis.Das Gespräch beleuchtet auch Finns persönliche Motivation, die ihn dazu gebracht hat, sich für die Legalisierung von Cannabis einzusetzen und warum er glaubt, dass Cannabinoide eine Schlüsselrolle in der modernen Medizin spielen werden. Darüber hinaus sprechen Max und Finn über die kulturelle Vielfalt, den Abbau von Vorurteilen und die Bedeutung von Dialog und Kommunikation in der Politik.Takeaways:Cannabis und Gesundheit: Wie die Sanity Group das Potenzial von Cannabinoiden in der Medizin entfaltet.Rechtliche Herausforderungen: Die Hürden bei der Vermarktung und dem Vertrieb von Medizinalcannabis und CBD-Produkten.Visionäre Gründung: Finns Motivation und die Entwicklung der Sanity Group als führendes Cannabis-Unternehmen in Deutschland.User Journey: Der komplexe Prozess des Kaufs von Medizinalcannabis und die Bedeutung von Kundenorientierung.Politik und Dialog: Die Notwendigkeit, einfache Antworten auf komplexe Probleme zu hinterfragen und den gesellschaftlichen Dialog zu fördern.Hör rein und entdecke, wie Finn Hänsel und die Sanity Group die Gesundheitsbranche mit innovativen Cannabis-Lösungen revolutionieren wollen und was es braucht, um in einem stark regulierten Markt erfolgreich zu sein. Erfahre mehr über die inspirierende Vision eines Unternehmers, der entschlossen ist, die Zukunft der Medizin zu gestalten! Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Nathan explores the future of AI-generated video with Joshua Xu, founder of HeyGen, and Victor Lazarte from Benchmark. In this episode of The Cognitive Revolution, we discuss HeyGen's success in practical AI video creation, serving over 40,000 businesses. Learn about the transformative potential of AI in video production, from content translation to personalized experiences, and HeyGen's industry-leading approach to trust and safety. Apply to join over 400 founders and execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj RECOMMENDED PODCAST: Second Opinion A new podcast for health-tech insiders from Christina Farr of the Second Opinion newsletter. Join Christina Farr, Luba Greenwood, and Ash Zenooz every week as they challenge industry experts with tough questions about the best bets in health-tech. Apple Podcasts: https://podcasts.apple.com/us/podcast/id1759267211 Spotify: https://open.spotify.com/show/0A8NwQE976s32zdBbZw6bv SPONSORS: Building an enterprise-ready SaaS app? WorkOS has got you covered with easy-to-integrate APIs for SAML, SCIM, and more. Join top startups like Vercel, Perplexity, Jasper & Webflow in powering your app with WorkOS. Enjoy a free tier for up to 1M users! Start now at https://bit.ly/WorkOS-TCR Oracle Cloud Infrastructure (OCI) is a single platform for your infrastructure, database, application development, and AI needs. OCI has four to eight times the bandwidth of other clouds; offers one consistent price, and nobody does data better than Oracle. If you want to do more and spend less, take a free test drive of OCI at https://oracle.com/cognitive The Brave search API can be used to assemble a data set to train your AI models and help with retrieval augmentation at the time of inference. All while remaining affordable with developer first pricing, integrating the Brave search API into your workflow translates to more ethical data sourcing and more human representative data sets. Try the Brave search API for free for up to 2000 queries per month at https://bit.ly/BraveTCR Omneky is an omnichannel creative generation platform that lets you launch hundreds of thousands of ad iterations that actually work customized across all platforms, with a click of a button. Omneky combines generative AI and real-time advertising data. Mention "Cog Rev" for 10% off https://www.omneky.com/ Head to Squad to access global engineering without the headache and at a fraction of the cost: head to https://choosesquad.com/ and mention “Turpentine” to skip the waitlist. CHAPTERS: (00:00:00) About the Show (00:00:22) Sponsor: WorkOS (00:01:22) About the Episode (00:05:25) Introduction (00:06:15) Joshua's Background (00:09:47) Video Consumption Trends (00:10:49) Creating with HeyGen (00:12:46) Localization Benefits (00:14:02) Cost of Localization (Part 1) (00:16:19) Sponsors: Oracle | Brave (00:18:24) Content Creation (00:19:32) User Journey (00:23:56) Avatar Usage (00:26:33) Engagement vs. Realism (00:31:44) Future of Content (00:33:50) Gaming Applications (Part 1) (00:35:43) Sponsors: Omneky | Squad (00:37:43) Personalization Challenges (00:39:27) Personalized Video Potential (00:42:57) Future of HeyGen (00:44:49) Improving Quality (00:46:53) B-Roll Generation (00:49:13) Creator Experience (00:50:56) AI Tools Integration (00:54:21) Trust and Safety (00:59:35) Celebrity Restrictions (01:01:34) Closing Remarks (01:03:03) Outro --- SOCIAL LINKS: Website : https://www.cognitiverevolution.ai Twitter (Podcast) : https://x.com/cogrev_podcast Twitter (Nathan) : https://x.com/labenz LinkedIn : https://www.linkedin.com/in/nathanlabenz/ Youtube : https://www.youtube.com/@CognitiveRevolutionPodcast Apple : https://podcasts.apple.com/de/podcast/the-cognitive-revolution-ai-builders-researchers-and/id1669813431 Spotify : https://open.spotify.com/show/6yHyok3M3BjqzR0VB5MSyk

Ever felt your marketing miss the mark? As entrepreneurs, we know our content, but our audience lacks our context. Enter the user journey marketing audit:Search: Step into your customer's shoes. What are they searching for? Ensure your content matches.Website: Does it answer their questions clearly?Social Media: Optimize profiles to reflect your brand.Campaigns: Ensure ads address their pain points effectively.Regular audits can drive huge growth. LEAVE A REVIEW if you liked this episode!! Let's Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

#203 Otovo: Der Challenger in der Solarbranche | Arthur SchreiberVon Delivery Hero zur Revolution der Solarindustrie – Ein Gespräch über Innovation und NachhaltigkeitIn dieser spannenden Folge des Startcast Podcasts spricht Host Max mit Arthur Schreiber, dem visionären Geschäftsführer von Otovo, über seine beeindruckende berufliche Reise und die Herausforderungen, die er bei Delivery Hero gemeistert hat. Arthur teilt seine Erfahrungen und betont die Bedeutung von Kommunikation und Teamarbeit während schwieriger Zeiten: "Wir haben viele Leute entlassen, wir haben einen Teil, also die Logistik, einen hat dann Gorillas verkauft und so weiter. Also das war sehr, sehr, sehr viel, was wir machen mussten. Aber es war immer der wichtigste Punkt für mich und das hat auch jeder im Team auch so gesehen, war die Kommunikation den Mitarbeitern gegenüber, wie wir das handeln."Otovo positioniert sich als Challenger in der Solarindustrie und bietet ein innovatives Marktplatzmodell für Solaranlagen, bei dem Kunden den besten Preis auswählen können. Arthur erklärt: "Wir haben auf der einen Seite, wie ich gesagt habe, dadurch, dass wir als Marktplatz fungieren, haben wir keine eigenen Installateure, sondern wir arbeiten ausschließlich mit bestehenden Firmen, die das schon seit 20 Jahren machen und uns sehr gut machen und genau wissen, wie eine Solaranlage aufs Dach gehört und mit welcher."Ein zentrales Thema des Gesprächs ist die digitale User Journey bei Otovo, die mit der Eingabe der Adresse und der Berechnung eines genauen Preisindikators beginnt. Der gesamte Prozess, einschließlich der Planung und Kommunikation, wird digital abgewickelt. Arthur erläutert: "Bei jedem Installateur fragen wir bis zu 90 Kostenpositionen ab. Also wirklich sehr, sehr detailliert."Arthur spricht auch über das Finanzierungsmodell von Otovo und die Zukunftsvision des Unternehmens, nachhaltiges Energiemanagement in Häusern anzubieten. "Das langfristige Finanzierungsmodell von Otovo" und "Geld ist erstmal da" sind nur einige der interessanten Einblicke, die Arthur in dieser Episode teilt.Erfahre mehr über die Herausforderungen und Erfolge von Otovo, die dynamische Entwicklung der Solarbranche und die Roadmap für die Zukunft. Diese Episode ist ein Muss für alle, die sich für erneuerbare Energien, Unternehmertum und nachhaltige Innovationen interessieren.Tauche ein und entdecke, wie Otovo die Solarindustrie revolutioniert! Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

“Man muss sich selbst kontinuierlich neu erfinden, um relevant zu bleiben.” Kann die Fashion-Branche mit KI-Lösungen nachhaltiger werden? Dem sind Marita Sanchez de la Cerda und Svenja Tegtmeier von SAIZ auf den Grund gegangen. Ihre Erkenntnis: Den größten umweltschädlichen Impact in der Branche haben unter anderem Retouren von Kleidungsstücken aufgrund mangelnder Passform. Und ihre Lösung? Ein eigens entwickelter Sizing-Algorithmus! Heute spreche ich mit Marita darüber, welchen Impact datengetriebene Modelle in der Fast Fashion-Branche haben können. Wie können durch die gesamte Supply Chain hindurch Daten gesammelt und sinnvoll angewendet werden, etwa von der User Journey bis hin zur Produkt-Neukreation? Und wie offen ist die Traditions-Branche der Mode für kontinuierliche Innovation, etwa den Einsatz von KI? Dafür braucht es Wissenstransfer auf Augenhöhe, sagt Marita. Außerdem hat sie noch einen Praxistipp für all die, die sich mit künstlicher Intelligenz und datengetriebener Analyse beschäftigen wollen. RESSOURCEN / LINKS: [Marita Sanchez de la Cerda bei LinkedIn](https://de.linkedin.com/in/marita-sanchez-de-la-cerda) [Svenja Tegtmeier bei LinkedIn](https://de.linkedin.com/in/svenja-tegtmeier) [SAIZ](https://www.saiz.io) [Mein LinkedIn Profil für wöchentliche Posts zu Agilität & Innovation](https://www.linkedin.com/in/nadinzimmermann) Du bist auch eine Frau, die die wirtschaftliche Zukunft gestaltet? Dann lass' uns reden! [Buche hier ein Kennenlernen mit mir!](https://calendly.com/femture) DIR GEFÄLLT WAS DU HÖRST? Dann hinterlasse mir bitte eine 5-Sterne-Bewertung auf Apple Podcasts, eine Rezension und abonniere den Podcast. Vielen Dank für deine Unterstützung! Hier bei Apple Podcasts bewerten und abonnieren: https://podcasts.apple.com/de/podcast/femture-wie-frauen-in-die-zukunft-f%C3%BChren-female-leadership/id1571909871 Dieser Podcast wird produziert von der Podcast-Agentur Podcastliebe. Mehr dazu: https://podcastliebe.net

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„Wir wollen ändern, wie Menschen Gesetze erleben." Deshalb soll Österreich bald eine neue Web-based App bekommen: mypaperwork.ai heißt sie. Hinter dem Startup stehen Unternehmerin und Medienmacherin Maggie Childs und ihre beiden Co-Founders Vit Lichtenstein und Benjamin Wolf. Die drei nehmen sich einem großen sozioökonomischen Problem an: der Beantragung eines Aufenthaltstitels in Österreich beziehungsweise in der EU. mypaperwork.ai soll Antragsteller:innen durch den Prozess begleiten und Datenstrukturen mithilfe von künstlicher Intelligenz besser aufbereiten - personalisierter KI-Chatbot inklusive. Die Themen: Aufenthaltstitel: Hürden und Bürokratie Hintergrund zur Gründung Wie KI die User-Journey unterstützen wird Geschäftsmodell Das Produkt Offizieller Launch Keine Zusammenarbeit mit der MA35 Warum jede:r das Land frei wählen dürfen sollte Vision mypaperwork.ai Wenn dir diese Folge gefallen hat, lass uns doch vier, fünf Sterne als Bewertung da und folge dem Podcast auf Spotify, Apple Music und Co. Für Anregungen, Kritik, Feedback oder Wünsche zu künftigen Gästen schick uns jederzeit gerne eine Mail an ⁠⁠⁠⁠⁠feedback@trendingtopics.at⁠⁠⁠⁠⁠. --- Send in a voice message: https://podcasters.spotify.com/pod/show/trending-topics/message

#161 Die Zukunft der Energiewende mit Jan Rabe von Rabot ChargeRabot Charge: Pioniere der grünen EnergieIn einer inspirierenden Episode des Podcasts taucht Gastgeber Max in ein umfassendes Gespräch mit Jan Rabe, dem visionären Gründer von Rabot Charge, ein. Der Dialog kreist um die zentrale Rolle des Unternehmens in der Gestaltung einer nachhaltigen Energiewende, die sowohl ökologisch verantwortungsvoll als auch finanziell attraktiv für Verbraucher ist. Jan Rabe teilt seine tiefgründige Motivation für die Gründung von Rabot Charge, ein Unternehmen, das sich dem smarten und kosteneffizienten Übergang zu grüner Energie verschrieben hat.Die Unterhaltung beleuchtet die komplexen Herausforderungen der globalen Energiewende und unterstreicht die Dringlichkeit einfacher, verbraucherfreundlicher Lösungen. Jan Rabe führt die Zuhörer durch die "User Journey" bei Rabot Charge, beginnend mit dem nahtlosen Wechselprozess, über die Optimierung der individuellen Energieflüsse, bis hin zu den substantiellen finanziellen Einsparungen, die durch den Einsatz von Grünstrom erzielt werden können.Ein weiterer Schwerpunkt liegt auf der entscheidenden Infrastruktur für Elektroautos und der zukunftsweisenden Vision der Elektromobilität. Rabot Charge tritt nicht nur als Vorreiter in der Bereitstellung von Lösungen für eine verbesserte Ladeinfrastruktur auf, sondern erörtert auch die Potenziale bidirektionalen Ladens als Meilenstein für nachhaltige Mobilität. Im Detail geht Jan auf das kundenzentrierte Preismodell ein, das auf einer Gewinnbeteiligung basiert, welche durch die realisierten Einsparungen generiert wird. Er beleuchtet, wie Rabot Charge durch strategische Partnerschaften und Kooperationen die Energiewende aktiv vorantreibt und dabei stets die Kostenersparnisse und den Mehrwert für seine Kunden im Blick behält.Die Diskussion öffnet auch ein Fenster zu den betrieblichen Aspekten von Rabot Charge, einschließlich Einblicke in die Kundenbetreuung, Prozessoptimierungen und das Geschäftsmodell. Jan Rabe teilt spannende Informationen über die wachsende Kundenzahl, die ambitionierten Umsatzziele des Unternehmens sowie über die Unterstützung durch Investoren und die Bedeutung von Fundraising für junge Unternehmen.Darüber hinaus gewährt Jan Rabe einen persönlichen Einblick in die Gründungsgeschichte von Rabot Charge, die dabei gewonnenen Erfahrungen und zukünftigen Pläne. Das Gespräch streift auch Rabes Engagement bei Rocker, einem Unternehmen mit Standorten in Berlin, Hamburg und München, und seine regelmäßigen Pendelbewegungen zwischen diesen dynamischen Zentren.Zum Abschluss des Gesprächs drückt Max seine Anerkennung für die aufschlussreichen Einblicke und das Engagement von Jan Rabe für eine nachhaltige Zukunft aus. Die Episode hinterlässt bei den Zuhörern nicht nur ein vertieftes Verständnis für die Bedeutung und die Herausforderungen der Energiewende, sondern auch Hoffnung und Vorfreude auf die zukünftigen Entwicklungen in der Welt der nachhaltigen Mobilität und Energieversorgung. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Verkaufst du noch oder profitierst du schon von Amazon PPC? In dieser Episode sprechen Florian und Nils von DEPT darüber, wie du jetzt noch auf den Amazon-Erfolgszug aufspringst und das volle Wachstumspotenzial für deine Brand ausschöpfen kannst. Außerdem erhältst du tiefe Einblicke in die Amazon Marketing Cloud und erfährst, welche Bedeutung die AMC für deine E-Commerce-Strategie hat.Alle Themen der Episode im Überblick: Intro (00:00 - 04:10) Das sind Nils Zündorf und DEPT (04:45)Warum Amazon Ads noch nicht bei allen Händler:innen angekommen ist (08:37)Was ist die Amazon Marketing Cloud? (19:29)Das sind die Vorteile der AMC und so kannst du sie nutzen (22:09)Wird die AMC in den normalen Amazon Ads Bereich überschwappen? (31:22)Wird das ADFERENCE Amazon PPC Tool künftig die User Journey abbilden? (33:33)Retail Media abseits von Amazon (36:17)Live Q&A (46:46)Links & Ressourcen:Mit der Vitamin A Community vernetzen? Jetzt zur Roadshow in München und Mannheim anmelden: Vitamin A on Tour: Sei live dabei. In deiner Stadt.Nils Zündorf bei LinkedInDu möchtest unser Amazon PPC Tool näher kennenlernen? Vereinbare eine unverbindliche Demo Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: vitamin-a@adference.com

Today on the show we have Casey Hill, the Senior Growth Manager of ActiveCampaign.In this episode, Casey shares his insights on navigating churn by focusing on the critical stages in the user journey to foster loyalty. We explore the nuances of addressing churn from initial engagement through to long-term retention, highlighting strategies for each phase: activation, impact/results, and loyalty. The discussion offers actionable advice on how to enhance customer retention rates and improve the overall customer experience.Mentioned Resources:ActiveCampaignBonjoroMcKinseyBlackRockGrowth MentorHill Gaming Company  Kickstarter MarTechMagic: The GatheringChatGPTDavid Sacks HotjarSlackJason Lemkin Patrick Campbell Intercom

Data is crucial for CRM and allows you to personalize the user journey, segment your user base, and understand user behavior.It is important to merge CRM data with your data warehouse to get a holistic view of the user journey and understand how different channels contribute to acquisition and retention.iOS 14.5 and future privacy changes make it more difficult to track users and attribute conversions, so it is important to experiment with new attribution models and focus on understanding the user journey across platforms.Re-engaging churned users is difficult, but it is important to try to do so before they uninstall the app. Push notifications can be effective, but they must be used carefully and with good segmentation.Some of the KPIs to measure CRM success include retention rate, conversion rate, and the impact of different campaigns on these metrics.

Mariana Franco talks with Jason Barnard about coping with marketing. Mariana Franco is an SEO expert and strategist with 12 years of experience in the digital world. For the past five years, she has focused exclusively on SEO. Mariana's journey began as a content writer, but her in-depth knowledge allowed her to quickly rise to Head of SEO. In this role, she oversaw a multilingual website with thousands of pages in 12 languages and managed content writers from five different countries. Her career progression continued upwards when she took on the position of Marketing Coordinator, but she eventually experienced burnout. Mariana emphasizes the importance of regularly reviewing your career path to make sure it aligns with your personal goals and passions. When she thought about it, she realized that while she loved her job, she did not love her work environment. Coincidentally, she already had several clients waiting for her services, so she was able to quit her job and start her own business. Successful marketing requires the marketing department as a whole to work with marketing teams and other departments to develop strategies and maximize impact. This cohesion is essential to deliver a consistent brand message across different channels, be it SEO, PPC or social media, and to create an environment where creativity thrives better than the competition. Building such a network of teams enables a unified approach to branding and marketing. In this episode, the delightfully insightful Mariana Franco discusses various aspects of coping with marketing. Mariana emphasizes the value of teamwork and collaboration within marketing departments and between different teams. She gives delightful suggestions on the structure of meetings in marketing departments and the need for a more productive and creative approach. The conversation also covers how teams align their efforts with the larger goals of the organization, as well as the challenges of setting KPIs for different marketing teams and strategies. As always, the show ends with passing the baton… Mariana passes the virtual baton to next week's incredibly fantastic guest, Katrina McKinnon. What you'll learn from Mariana Franco 00:00 Mariana Franco and Jason Barnard 01:16 Mariana Franco's Brand SERP 03:03 Rebranding: Jason Barnard, Jason M. Barnard and Jason Martin Barnard 03:18 Rebranding Olga Zarzeczna to Olga Zarr 04:06 How to Choose the Best Domain Name for You 05:54 Which Marketing Teams Need to Communicate with Each Other? 07:33 What is the Foundation for Effective Communication Between Marketing Teams? 07:58 How Can Teams Align Their Efforts with the Larger Goals of the Organization? 09:00 Who is the Best Person to Lead the Entire Marketing Team Meeting? 11:35 What is the Significance of a Marketing-Only Discussion Among Marketing Teams? 11:50 How Do Non-marketing Executives Impact Creative Discussions in Meetings? 13:28 Creativity and ROI 13:56 What are the Challenges in Setting KPIs for Various Marketing Teams? 16:23 How Can Content Teams Justify Their Effort When it Does Not Easily Align with Standard KPIs? 16:49 How Important is it to Have a Good Content Writer at Different Points of the User Journey? 18:03 How Do Podcasts and Social Media Impact Client Awareness and Engagement With Kalicube? 19:00 What is the Significance of Teamwork in Achieving Final Results in a Marketing Strategy? 20:50 How Do You Address Envy and Jealousy Among Teams? 21:58 What are the Three Steps to Coping with Marketing? 22:25 Step 1: Coping within the Marketing Department 22:41 Step 2: Coping Between Marketing Department and Other Departments 23:06 Step 3: Coping with the CEO 25:41 How Do Delegation and Autonomous Working Improve Team Performance? 27:43 Trust and Belief 28:05 How Can Better Communication Between Marketing Teams Help with Branded Search? 29:18 Passing the Baton: Mariana Franco to Katrina M...

Mariana Franco talks with Jason Barnard about coping with marketing. Mariana Franco is an SEO expert and strategist with 12 years of experience in the digital world. For the past five years, she has focused exclusively on SEO. Mariana's journey began as a content writer, but her in-depth knowledge allowed her to quickly rise to Head of SEO. In this role, she oversaw a multilingual website with thousands of pages in 12 languages and managed content writers from five different countries. Her career progression continued upwards when she took on the position of Marketing Coordinator, but she eventually experienced burnout. Mariana emphasizes the importance of regularly reviewing your career path to make sure it aligns with your personal goals and passions. When she thought about it, she realized that while she loved her job, she did not love her work environment. Coincidentally, she already had several clients waiting for her services, so she was able to quit her job and start her own business. Successful marketing requires the marketing department as a whole to work with marketing teams and other departments to develop strategies and maximize impact. This cohesion is essential to deliver a consistent brand message across different channels, be it SEO, PPC or social media, and to create an environment where creativity thrives better than the competition. Building such a network of teams enables a unified approach to branding and marketing. In this episode, the delightfully insightful Mariana Franco discusses various aspects of coping with marketing. Mariana emphasizes the value of teamwork and collaboration within marketing departments and between different teams. She gives delightful suggestions on the structure of meetings in marketing departments and the need for a more productive and creative approach. The conversation also covers how teams align their efforts with the larger goals of the organization, as well as the challenges of setting KPIs for different marketing teams and strategies. As always, the show ends with passing the baton… Mariana passes the virtual baton to next week's incredibly fantastic guest, Katrina McKinnon. What you'll learn from Mariana Franco 00:00 Mariana Franco and Jason Barnard 01:16 Mariana Franco's Brand SERP 03:03 Rebranding: Jason Barnard, Jason M. Barnard and Jason Martin Barnard 03:18 Rebranding Olga Zarzeczna to Olga Zarr 04:06 How to Choose the Best Domain Name for You 05:54 Which Marketing Teams Need to Communicate with Each Other? 07:33 What is the Foundation for Effective Communication Between Marketing Teams? 07:58 How Can Teams Align Their Efforts with the Larger Goals of the Organization? 09:00 Who is the Best Person to Lead the Entire Marketing Team Meeting? 11:35 What is the Significance of a Marketing-Only Discussion Among Marketing Teams? 11:50 How Do Non-marketing Executives Impact Creative Discussions in Meetings? 13:28 Creativity and ROI 13:56 What are the Challenges in Setting KPIs for Various Marketing Teams? 16:23 How Can Content Teams Justify Their Effort When it Does Not Easily Align with Standard KPIs? 16:49 How Important is it to Have a Good Content Writer at Different Points of the User Journey? 18:03 How Do Podcasts and Social Media Impact Client Awareness and Engagement With Kalicube? 19:00 What is the Significance of Teamwork in Achieving Final Results in a Marketing Strategy? 20:50 How Do You Address Envy and Jealousy Among Teams? 21:58 What are the Three Steps to Coping with Marketing? 22:25 Step 1: Coping within the Marketing Department 22:41 Step 2: Coping Between Marketing Department and Other Departments 23:06 Step 3: Coping with the CEO 25:41 How Do Delegation and Autonomous Working Improve Team Performance? 27:43 Trust and Belief 28:05 How Can Better Communication Between Marketing Teams Help with Branded Search? 29:18 Passing the Baton: Mariana Franco to Katrina M...

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. Show references: https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn't know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://www.rubbercheese.com/https://www.linkedin.com/in/kellymolson/Kelly Molson is the Founder of Rubber Cheese, a user focused web design and development agency for the attraction sector. Digital partners to Eureka! The National Children's Museum, Pensthorpe, National Parks UK, Holkham, Visit Cambridge and The National Marine Aquarium.Kelly regularly delivers workshops and presentations on sector focused topics at national conferences and attraction sector organisations including ASVA, ALVA, The Ticketing Professionals Conference and the Museum + Heritage Show.As host of the popular Skip the Queue Podcast for people working in or working with visitor attractions, she speaks with inspiring industry experts who share their knowledge of what really makes an attraction successful.Recent trustee of The Museum of the Broads.  Transcription:  Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. In this new monthly slot, Rubber Cheese CEO Paul Marden joins me to discuss different digital related topics. In this episode, we're talking about mobile optimisation, why it's important and what you can do to improve it. If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Hello, we're back. Everyone will be sick of us by this episode. Paul Marden: I give it a couple more. We've got some interesting stuff to talk about hopefully, hopefully.Kelly Molson: We have. Okay, so let's start as we usually do then, with what attraction have you visited most recently and what did you love about it? Paul Marden: Well, there's one that you and I both visited recently, and there was something I really didn't love about it. We went on what was it called? Was it Mandrake Mayhem? It's the new Jumanji ride. Chessington World of Adventures. Kelly Molson: Mandrill. Paul Marden: There we go. If you are a roller coaster nut, would be amazing. But yeah, within 2 seconds of the ride starting, I realised it was not the ride for me. Kelly Molson: I like roller coasters. Yeah. So we sponsored one of the awards at the UK Theme Park Awards. And it was brilliant. It's fantastic. Paul Marden: It was such a great event. Kelly Molson: Really good event, brilliantly organised. It was absolutely brilliant to see so many attraction friends there. And it was at Chessington World of Adventures, which was super cool. I also want to talk about Chessington because I had forgotten how good it is. So I haven't been to Chessington since I was really small, and I think I'm pretty sure I only visited once or twice because we actually lived closer to Thorpe Park and were like in the Thorpe Park Rangers camp. But what I'd forgotten about Chessington was the animals. Yeah, I was really lucky. I drove down the night before of the awards and got to stay at the hotel that night. I didn't get to stay in any of themed rooms because budget did not allow for that. Kelly Molson: However, what I'd forgotten was that when you're having breakfast, the animals are literally right outside where you're eating. And I'd forgotten about it to the extent that I went up to the buffet to go and get my lovely, delicious English breakfast, which I was really looking forward to. And I could see people looking out the window and I was like, "Oh, what are you looking at?" And they went, "Giraffes? Yeah. Wow." Actually took my breath away a little bit. It was a really great experience. It's not often that you get to eat your breakfast whilst looking at giraffes and zebras as well that were out there. So, yeah, that was really great. And I really enjoyed the roller coaster. Despite someone's screams in my ear.Paul Marden: I heard this screaming noise all the way around and about three quarters of the way around I realised it was me. Kelly Molson: There was quite a bit of a screaming, to be fair. Paul Marden: I watched it back. I found a video on YouTube to show Millie, my daughter, and I was like, "Oh, my God, it's horrific. You get to the end and you're just dangling on the side for about a minute and then it changes direction.” And we watched it on YouTube, it barely stops at the top of the ride. It gets up to the top, gets to a hole and then drops back down again. Now, to me, in my memory, that was a solid minute. We were hanging over the side of the hole.Kelly Molson: It was just a minute. Paul Marden: Anyway, I did enjoy it. Kelly Molson: Yeah, big thumbs up to Chessington. It was a really great experience. So, thank you. A big thumbs up to the UK Theme Park Awards organisers as well. It was a great event. We'll be back next year.Paul Marden: For sure. Kelly Molson: Right, we're going to talk about mobile optimisation in this episode. We're going to talk about why it's important and what you can do to improve it. And we've got some really interesting stats to share from the Visitor Attraction Website Report about this. But did you know optimisation is no longer a nice to have? It's a necessity, because Statista forecasts that retail sales from mobile commerce are expected to surpass that 100 billion mark by 2000 and 2400. Paul Marden: Crazy, isn't that? Kelly Molson: I started my career in digital, in ecommerce as well, which is crazy. So it just feels really I know, back in the day, so I always say it was my last proper job before I founded Rubber Cheese, which then has been like, what, nearly 21 years. So it was the last proper job that I had before I set that up was for a really early startup, almost like Shopify, but back then. So this is like 23 years ago. Paul Marden: We've got employees younger than that.Kelly Molson: Let's look at it. But it enabled sellers to go and build their own shop. It was called iShop. It was an absolutely incredible platform of its time. And back then, I just about had an email address, let alone did everything, could pretty much run my entire organisation on my mobile phone now. It just blows my mind how much things have moved on. Paul Marden: It's crazy, isn't it?Kelly Molson: Anyway, I digress. So our Visitor Attraction Website Report shows that attractions understand the importance of mobile optimisation for their websites, but there's really huge areas that could be improved. This, for me is the most shocking stat from the entire report. It's blown my mind slightly. 96% of the respondents stated that they had never conducted any user testing for their mobile sites. So that's nearly all of the 188 attractions that took part said that they've never done any user testing on their mobile, which I just don't understand. I've been banging on about testing on your mobile, testing your mobile site for every talk that I've given for the past two years. Paul Marden: Well, that's having a big effect, isn't it, mate? Kelly Molson: Isn't it? Maybe I should talk louder. Yeah, I'm really gobsmacked at it. What was really interesting, though, about it, I mean, it's a shocking stat in itself, but what we did this year with the report is that we asked attractions to kind of self-score their website. So we asked them what they felt their design scored in terms of design, so they could give it a one to ten score. So we asked them to do the same about different areas of their site, and one was mobile optimisation. So 31% gave their site a score of nine out of ten for it, and 24% gave their site an eight out of ten. Paul Marden: They think it's pretty good. Kelly Molson: Yes, and this is the problem. So they think it's good. That indicates that those scores are based on internal assumptions, not potentially not tangible user centred data, because they haven't asked the people to test that their mobile sites are a nine out of ten or an eight out of ten. So I just thought that was really interesting, that a lot of your judgement can be based on your assumptions rather than actually asking the people that are using it. So yeah, I think that's really important that people do that. Paul Marden: I was looking at some stuff that was related to this, but not the same area of the stats that you were looking at there. So I looked at how many of the group actually did any user testing on their site. Okay. And obviously that's a really in comparison to other stats where there's a big wide disparity between different sorts of people. The vast bulk of people reported that they weren't doing any user testing, but the ones that did, all sat in the top range of conversion rate. I'm not saying that one causes the other, but there is a strong relationship between the group of people that are user testing their sites. And all of that group of people also had a conversion rate right in the top of our data set, and that ranged in size as well. Paul Marden: So we're not just talking about the big brands that are doing this. And when you looked at that set of data, there was a big brand in there. Everybody would know it. There was quite a few big brands that weren't in there. So for me, they were conspicuous by their absence because I'd seen them elsewhere in the data set that had been reported. But there was a small brand in there as well, a small organisation. I'd not heard of them before. They had between 5 to 10,000 transactions a year, which in comparison to the people at the top end of the scale, that's at least an order of magnitude smaller organisation. But they were reporting that they were doing user testing and they had a conversion rate right up there in the top end of our data set. Paul Marden: Even more surprisingly, of those that have done user testing specifically on mobile was a very small percent. And this bit you will be pleased about because some people are listening to you, that consisted of a very high proportion of Rubber Cheese clients were in that set of people who were doing user testing specifically on their mobile experience.Kelly Molson: Yay. Yay, Rubber Cheese clients!Paul Marden: Somebody is listening to you. Kelly Molson: High five to all of you lovely people. Yes. So it's interesting, isn't it? Because user testing for me, so we talk a lot about marginal gains at Rubber Cheese, about trying to make something that 1% better, 1% better, 1% better. And the only way you can actually do that is by doing user testing because you just don't know what to make better. You don't know where people are finding those barriers, you don't know where people are maybe confused about something or being blocked by something as well. For me, it's the number one thing to do if you want to start making those tiny adjustments that will start to then have those incremental and larger effects later on down the line. Paul Marden: I think it's so difficult to put yourself into the head of that person that knows nothing. We all come to the party if we run the testing, whether it's us at the attraction or us as the agency. We come to the party with lots and lots of knowledge that the average person that comes to the site and just doesn't have. And it's really hard to put yourself into that position and the solution to that is getting them to do the testing for you. Kelly Molson: Yeah. And when it comes to testing, I think I kind of split it into two. Because for mean I've said this before, but most of my browsing or purchasing is done in a very short window of time in front of the telly when I'm supposed to be watching something that Lee and I have decided that is the one thing that we can watch with the hour of telly time that we get together each day. But actually I'll be trying to watch that whilst also doing ten other things on my phone and I'll split it into browsing and purchasing and most of that happens between about 9:00 and 10:00 for me at night and it will always be on my phone. Do not make me go, I'm not going to go back into my office and crack open my laptop at that time. Kelly Molson: So everything has to be on my phone. I'm really time poor, clearly. So page load speed for me is really important. If I'm trying to find something, I need to find it quickly. I want to read something that's engaging, but not at the expense of not being able to load that page that I want to read. So things like compressing your images is really important. This is a difficult one when it comes to video is that I love video. I think there is nothing more engaging than video on your website, especially if you're a visit attraction to sell that experience. But lose the video on mobile or reduce it, reduce it, reduce it down because that's going to wipe out a load of bandwidth speed and it's going to make your page loads really small. Paul Marden: I've got beef about it in terms of it's autoplay video. It's not an environmentally sustainable thing to do. We don't often think about the environmental impact of websites but it's right up there in terms of industry generating CO2 emissions and it's not the main cause of it, but it's one area where this is prevalent is in the use of autoplay video on homepage. The website. People go to the site, the video plays whether they want to watch the video or not and that is just burning through bandwidth which is ultimately generating CO2. So I'm not anti video. I think video is an amazing thing and as you say, it can really engage you. I sat this morning talking about engaging video to try and get people to want to love the attraction to a client. So I'm totally for it. Paul Marden: But it should be something that user opt into, not something that autoplays for them. Kelly Molson: Yeah, I agree. And content as well. So we know that people read content online differently than they do in a book or a magazine or a newspaper for example, but actually they read it differently than they do on desktop to mobile too. So you actually need to think about if a certain article you have or a blog or event or whatever it may be, is going to sit in the demographic of people like me who is a 45 year old woman with toddler has 1 hour in front of the telly a day to do all of her purchashing and scrolling and anything else she needs to do on her phone. Paul Marden: Superheroes you make. Kelly Molson: Where is my cape? That content really needs to appeal to them and it needs to be in the shortest form possible because I don't have the time to read all of the engaging content. I just don't. So you need to kind of think about, is your content formatted differently when it's from desktop to mobile as well? And then when it comes to purchasing this one's, a little bit trickier for attractions, I think, and there's lots of different reasons for it. We're probably going to talk a little bit longer about this one, but the number one thing that we're always asked to review on attraction websites is that booking journey. And the thing is, we can only do the review of it if that booking journey is owned by the attraction. Kelly Molson: What I mean is if it's been designed and you are integrating with your booking system via API, so your agency or your internal team have designed that journey up to the point of you know, the tickets in the basket and gone. If you're using a third party system, an off the shelf ticketing platform that isn't integrated via API, there's not a lot that we can do about of once a guest is into the purchasing journey, they're with that system. The things that you can think about if you are going to go down the design and at your own route, you need to think about big buttons, you need to think about less clutter. I want arrows, don't make me type stuff into small form, free form boxes on mobile. You just need to be able to select things really quickly and clearly. Kelly Molson: So you want to kind of just strip out all of the noise and just get people to focus on the one thing that you want them to do, which is go through that journey and buy that ticket. What was interesting in the stats that came out of the report is that 75% of the respondents to it still expect customers to complete more than five steps to purchase, which hasn't changed from last year, that's similar to last year. And again, the reasons you might not be able to control that, you might be unable to control that because of the system that you use. So this is a really challenging one, but if you can reduce it, you can actually make some quite significant financial gains. So you looked at the impact of bookings on conversion rate, which is quite significant. Paul Marden: I got really excited working this number out. I reckon these numbers are conservative as well because these are on the basis of ticket prices and lost ticket sales. For me, I think this number could be higher for most attractions because the value of somebody coming to an attraction is bigger than just their ticket price. We talked about this the other day when were chatting. When you go there's, the meal that you eat, there's the gifts that you buy when you leave. So the total cost of somebody arriving at the attraction is probably higher than I'm estimating here. But using some stats on what the fall off rate is in ecommerce transactions, we've worked out that each step that you add to your checkout flow, it costs. Paul Marden: For our average attraction in our data set that we reckon it costs about 8000 pounds a year in lost sales. And for our top performing attractions it could be worth in the range of a quarter of a million pound a year in lost sales for each step that is included in their checkout flow. You think if you're in one of those top performing attractions with five steps, a quarter of a million pound in lost sales just in year one, that's a lot of developer time that you could buy to simplify your checkout workflow, isn't it? The return on investment for that, for a big organisation of simplifying your checkout workflow I think could be huge. Kelly Molson: Yeah, it could. There's so many other factors to think about. We have clients that have API integrations, we have clients that use off the shelf booking systems. In one way, I've always been really in the corner of designing and owning your own booking journey, but you have to be realistic about what that puts on the organisation as well, and what size your organisation is, whether you have the internal team to be able to manage that, the infrastructure to be able to manage that as well. Paul Marden: There's a total cost of ownership issue, isn't there, that is beyond just the buying price of the website in the first place. You've got to be able to maintain the thing going forward, haven't you, and that's pricy. Kelly Molson: Yeah, absolutely. But I think if you are thinking about your booking systems at the moment, then having the conversations with the providers about what their mobile journeys look like, ask to get them to demo it on mobile so you can see it for yourself. And ask them what the roadmap is in terms of mobile optimisation for the booking journeys as well. So just go into these conversations with those thoughts in mind so that you can get an understanding of what that looks like. And if their purchasing journey is six steps at the minute, ask them what are your plans to reduce that to five steps and how could we work with you to make that happen? That could start to take those conversations in some really positive ways. Paul Marden: Honestly, this stat, I'm going to sound like such a nerd, but this stat has stuck in my head ever since we worked this one out. And I can't get out of my head what the impact is of the lost opportunity, the lost sales that are happening because of these steps. And I've been thinking, what is the absolute barest minimum? Because lots of attractions, when they're going through their buying journey, I'm thinking, what on earth do you need to ask me? This is a rhetorical question, by the way. I know the complexity that is going into a lot of these things, I do understand it, but why is it that you actually need to ask me to take these five steps to get through, to get me to actually part with my money? Paul Marden: And I've been thinking about, for me, what is the absolute barest minimum you could get away with asking? Well, there's no way that you can affect a payment card transaction without knowing the card details. So you've got to ask the card number, the postcode, the CDC number and the surname of the person holding the card. So you have to have those. And if we can't give the ticket to somebody, we've got to have a mechanism getting the ticket to them, so we need their email address. Those five things are the absolute barest things I could get away with. But of course, that would only sell you, could only sell an undated, untimed ticket with that. Paul Marden: And I've been thinking about this back in COVID, so COVID and lockdown, and then the gradual release of lockdown was what introduced for many attractions, timed and dated tickets, wasn't it? And that was a complete transformation because we had limited capacity, we needed to make sure that we didn't oversell that capacity and create a problem at the gate. But is it necessary now? I completely understand that there's lots of benefit to the attraction, to guest services and people like that, of knowing exactly how many people are coming into the attraction and being able to metre that. But I wonder what impact having timed tickets and dated tickets is having on the number of people that give up buying because there's just too many steps in the process. "I can't be bothered with this. I'm going to not do it."Kelly Molson: This is quite controversial.Paul Marden: Isn't it? Completely. And I'm thinking back to that podcast episode that you did with Roman Baths where you were talking about variable pricing and dynamic pricing and of course you can only do those things if you have dated and timed tickets. So if nothing else, there is a creative tension there, isn't there, between if I ask the absolute barest minimum, I will sell more tickets, versus if I date and time my tickets and I could be really flexible about my pricing. Everybody wants lots and lots of information because who wouldn't want all the information you could possibly get about your customers versus the more I ask, the less people will buy. Harsh, isn't it? Kelly Molson: Yeah. I'm in the camp of pre booking as well, so this is uncomfortable for me. I'm in the camp of pre booking and I don't mind time ticketing either. I think there is absolutely a place for it and I think for organisations, for attractions, it just makes their life so much simpler. Paul Marden: Completely agreed with you. But I guess there's this at one end of the scale, you've got the absolute barest minimum that you could ask that will get more people, take their money, take money off of people and get them through the checkout flow as fast as you possibly can. Versus if there's two ends to this spectrum and both make us both feel uncomfortable, Where's the middle ground? Do you need to know where my address is? You don't need my address to be able to sell me a ticket. You need to know my postcode so you can do the credit card transaction, but you don't need my whole address to do that. So maybe that's where the compromise sits. That doesn't make either of us feel uncomfortable. Kelly Molson: Maybe. I always think there's a way to get more data out of people at a later stage as well, if you really want it. And maybe that's something that we need to look at in a different episode, is that you don't have to ask for all of these things at the point of purchase, but you can ask for more stuff afterwards as well if you're really engaging with that audience. Paul Marden: There's also one more thing just on that point, there were tools that could simplify this as well. Because if you have a clever use of Apple Pay or Google Pay, both of those checkout flows, people have all of their personal information plugged into Apple Pay, so you don't need to ask me anything about me. If you have a clever checkout flow with Apple Pay, then you could take my money and then get my personal information from Apple rather than make me having to type it all in. How much easier does that make the process?Kelly Molson: When I posted about this on LinkedIn, it must have been a couple of months ago now, and I asked people what their biggest frustrations was with booking journeys. They said lack of Apple Pay. They said it's a necessity for people. They don't want to think about their details. They don't know their card details. They haven't gotten again, they're sitting on the sofa like I am, their cards are upstairs. They're not going to get off their bums and go and get their cards. That was the number one thing that kept coming up over and over again. And then the second one was around clear and consistent pricing so that they don't feel like they're being ripped off as the deeper they get into that journey. So that's two really interesting things to think about there. Kelly Molson: On these episodes, we often highlight people that are doing it. Well, we've decided not to do it in this episode. And there's a couple of reasons for that, is that it's really hard to compare between people that have an API integrated designed booking journey and people that are using off the shelf systems. And there will be very specific reasons for why they have chosen to go down either of those routes. And you can't compare them because the reasons are uncomparable, I feel. So we've decided just to take that step out for today, but we are going to talk about what next steps that you can take. So I think the first one is going back to what you've just referenced is thinking about what information you actually really need from the customer. Paul Marden: Yeah, if you ask less, you'll need less steps. The less steps, the more people will make it through the checkout site. Kelly Molson: So what can you remove and maybe what could you add in later in addition to that. Paul Marden: Completely. Kelly Molson: And then test on mobile. Test again. Didn't I end last episode with saying just test, test on mobile regularly, but go through the entire process from start to finish.Paul Marden: And then the fix the stuff that doesn't work. So I had an interesting conversation when were at Theme Park Awards with another podcast alumni. We were chatting about prepping for the report and where were going and what were doing and all that kind of thing. And he told me a story about a site, fairly large attraction, where when you try and check out the only way if you're doing it on mobile, you can't select the number of tickets when you hold your mobile up. Now, the attraction has tested, they know it because they've written a message at the top of the page and it says to be able to book your tickets, rotate your phone to the side and then you get the ability to be able to choose your numbers. Paul Marden: So great, they're doing some testing, but how many people don't bother reading that message, how many people are stymied by the idea that, "Oh, well, I can't choose the number of tickets?" Not only have you got to test it, you got to fix the stuff that doesn't work as well. Kelly Molson: Yeah, gosh, how frustrating is that? And is that the system that they're using? So they've got no control over it. And if that is the system that they're using, then they didn't get them to demo it on mobile, did they, when they purchased it? Paul Marden: I think it's a combination of the two. I think there was something very special about the ticket descriptions of that attraction. That meant that they wrote quite a lot in the descriptions and when you wrote quite a lot in the ticket description, it just overflows off the side of your mobile, unless you've got a massive tablet. Or you rotate it on the side. Kelly Molson: Yeah, it's not great. Asking them to do something that they're not expecting to have to do is challenging, isn't it, asking all your users to think, well, they don't want to think either. They don't want to think at that point. They just want to do the doing. Okay, what kind of budget are we looking at for some of these things? It's really difficult to say.Paul Marden: Yeah, as you've just said, or to remove steps out of the checkout flow. It could be impossible for many people, because if they have an off the shelf ticketing system that they call out to that they don't have control over, then they might not be able to do anything about that. I mean, don't get me wrong, there's lots of things with those off the shelf ticketing solutions. Many of them are very flexible about the steps that you take through the checkout flow. So it can be very highly configurable and it could be in their control to just take it out without any need for developers doing things. It could just be a case of how do they use their third party ticketing system and changing that slightly. Paul Marden: So it could be possible, or it could be something very practical that they could do themselves. Kelly Molson: It's worth saying that we as an organisation have lots of conversations with lots of the ticketing providers and they are very aware of improvements that can be made or would like to be made to this. Kelly Molson: So I think that there's definitely a movement in the ticketing world of acknowledging that this is challenge and knowing that they can do something about it. And I know that there are a few that have got kind of plans to make change in this area as well. So that's great to see.Paul Marden: It's a really competitive space, isn't it? So it's interesting to see how that's going to play out. Kelly Molson: Yeah, very much so. Okay, well, look, listeners, this is us for another month. What we'd really like, though, is to understand what you'd like to hear from us. So we've got loads more topics that we can talk about from the report. We have got loads of things that come up on day to day basis, things that we work on that we can talk about. But if there's anything that you would like us to discuss, any questions that you'd like to ask us, we can happily make those into a podcast episode. So send me an email. It's kelly@rubbercheese.com. Just let me know what you're having challenges with. Yeah, any questions that you just would like us to cover as a topic and we can make that happen. Paul Marden: Awesome. I'd love to. I'm enjoying it. Kelly Molson: Me too. It's lovely to have a fellow guest. Fellow host.Paul Marden: I just got downgraded then.  Kelly Molson: Who's the real host? Me, of course. It's lovely to be joined by a second host. Thank you, Paul. See you next month. Paul Marden: Bye. Bye. Kelly Molson:  Thanks for listening to Skip The Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip the queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.

BONUS: The Art Of Crafting User Stories with Christopher Lee In this episode, we talk with Christopher Lee about his latest book, "The Art Of Crafting User Stories." Christopher shares the fascinating origin story of his book and how principles of product management were applied to its creation.  Product Development Insights Christopher draws intriguing parallels between software development and book creation, highlighting two key concepts that apply to both realms. He introduces the concept of "debugging for books" and shares essential tips, like the importance of having multiple content reviewers and utilizing the technique of "Rubber Duck Debugging" for authors. The examples he uses also clarify how his approach to Product Management can help you with software products. Learning To Empathize With The User We discuss how understanding the user perspective is a critical skill for Product Owners and teams, and enables them to write better User Stories. Christopher emphasizes the development of perspective-taking and compassion for others, starting with self-reflection. He introduces tools like "The Feeling's Wheel" and explores the concept of uncovering the needs behind user needs, known as "Jobs to be Done." In this segment, we also refer to User Story Mapping, Google Design Sprints, and the book Radical Candor. Crafting User Stories: Avoiding Ambiguity Christopher shares some of the most effective tools to help teams truly empathize with their software users, fostering a deeper understanding that can greatly inform the user story process. Delving into the actual act of writing user stories, Christopher provides invaluable advice on avoiding ambiguity. He advocates for collaborative efforts with engineering and design teams, using user stories as a foundation. Additionally, he introduces the "Given - When - Then" format for clarity and efficiency. Navigating User Story Estimation, Other Planning Challenges  Christopher addresses common challenges in user story estimation and emphasizes the importance of adaptability in Agile and User Stories. He offers strategies to prevent downstream consequences and encourages direct engineer-user interaction for swift feedback. Prioritization is a critical aspect of planning that Christopher dives into, providing a toolkit of models and methods. He emphasizes the importance of aligning product development with organizational mission and North Star metrics, ultimately honing in on the right end-users. Expert Interviews, Bringing Different Perspectives On User Stories Christopher introduces a unique element in his book—expert interviews. These interviews offer diverse perspectives on Agile, user stories, and collaborative work, enriching the reader's experience and understanding. Parting Words of Wisdom In a final piece of advice, Christopher underscores that crafting user stories is a team effort, emphasizing that no one person can do it alone. About Christopher Lee Christopher Lee is a seasoned Product Management Coach, known for his expertise as a product manager and technology consultant. His insights into the industry are encapsulated in his book, 'The Art of Crafting User Stories', and advanced product management methodologies he created when at Ernst & Young. You can link with Christopher Lee on LinkedIn and connect with Christopher Lee through the Product Coach Labs.

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2022 Visitor Attraction Website Report - the first digital benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. Show references: https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn't know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://www.rubbercheese.com/https://www.linkedin.com/in/kellymolson/Kelly Molson is the Founder of Rubber Cheese, a user focused web design and development agency for the attraction sector. Digital partners to Eureka! The National Children's Museum, Pensthorpe, National Parks UK, Holkham, Visit Cambridge and The National Marine Aquarium.Kelly regularly delivers workshops and presentations on sector focused topics at national conferences and attraction sector organisations including ASVA, ALVA, The Ticketing Professionals Conference and the Museum + Heritage Show.As host of the popular Skip the Queue Podcast for people working in or working with visitor attractions, she speaks with inspiring industry experts who share their knowledge of what really makes an attraction successful.Recent trustee of The Museum of the Broads. Transcription:  Kelly Molson: Welcome to Skip The Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson.In this new monthly slot, Rubber Cheese CEO Paul Marden joins me to discuss different digital related topics.In this episode, we're talking about the impact of design, navigation and content on selling tickets and how to go about testing if your design is working or not.If you like what you hear, you can subscribe on all the usual channels by searching Skip The Queue.Kelly Molson:  We're doing something a little bit different on the podcast this season. So alongside the usual guest interviews, which we'll have each month, me and the Rubber Cheese CEO, Paul Marden are also going to be recording an episode on a different digital related topic. So we're going to do this once a month. Kelly Molson: Each of the episodes, we're going to share insight around design, user experience, content, accessibility, SEO and loads, loads more. We're going to talk a little bit about what's possible, give you some ideas about how easy or how hard that topic is to implement.Kelly Molson: Maybe what kind of budget that you might need to look at and what some of the next steps are to take if you want to implement some of these things. We're even going to call out some of the best in breed websites, people that are doing things really well within the sector.Kelly Molson:  So I've been hosting the Skip the Queue podcast since July 2019. Goodness, that's been a long time. Five seasons in now. This is season five. You all know me already. So I am the founder of Rubber Cheese and my background is in design. Kelly Molson: I co founded Rubber Cheese back in 2003 after learning about ecommerce when I worked at a very early kind of Shopify type startup agency. The person that you don't know quite as well as me is my fellow host on this podcast. That's funny to say, that my fellow host is Paul Marden. So. Paul. Hello. Welcome. Paul Marden: Hello. Kelly Molson: This is strange. I'm going to have to share the spotlight for a while, that's very uncomfortable for me. No, it will be fine."It will be fine", she says. Paul, I would love it if you could give us a little intro to yourself. Kelly Molson: I know your background and I know you very well. We've known each other for about, I think it's about 14 years now. It's been a long time, hasn't it?Paul Marden: Yeah. Not long after I started doing this as a proper job. Kelly Molson: Well, there you go. Tell us about what your proper job is. Paul Marden: Yeah, so I'm the CEO of Rubber Cheese now, alongside another agency that I run called Carbon Six, which we merged Carbon Six and Rubber Cheese just over a year ago. My background is as a geek. I'm a developer by training. I started out ten years at British Airways, all over the airline, doing all different sorts of IT related jobs. So I saw lots of operational side of things, commercial sides of the airline, say, selling tickets, that kind of thing. I don't know if I've told you, but my first visitor attraction job was a long time ago, because when I was at Uni, I did a placement at the National Botanic Garden of Wales when it first opened. So I was there when it was a hole in the ground and I helped them write their IT strategy. Paul Marden: So my visitor attraction experience predates my involvement in Rubber Cheese. Kelly Molson: I did not know that. So you've done geek stuff for attractions. Paul Marden: For a long time. Yeah, it was amazing. I can still remember I was in an office in a farmhouse as they were building the giant glass house. It was just the most amazing place and I've not been back for a long time. It would be amazing to go and see the place, how it's transformed in the, what is it, 24 years since I was there? God, I really sound old now, don't I? Kelly Molson: You do sound old. I'm just wondering if they still use the IT plan that you put in place for them. Paul Marden: Probably not. I was only a student at the time. It can't have been amazing. Kelly Molson: So what we normally do on the podcast, listeners, as you well know, is I ask my guests a series of uncomfortable questions, icebreaker questions, which they very graciously answer beautifully for me. We're not going to do that on this episode. Ha. So we thought, yeah, Paul has wiped his brow in a state of relief there. But what we thought we would do is Paul and I both visit a lot of visitor attractions, both professionally and in our personal life as well. We've both got daughters at very different ages, so Millie is  coming up for I think, 9.Paul Marden: 10 in two weeks' time. Kelly Molson: Okay. And my little one is 2. So we're going to very different visitor attractions right now. But we thought we would talk about the attraction that we visited most recently and what we loved about it, and we thought we'd ask each other that question. So I am going to ask you that question first, Paul. What attraction have you visited most recently and what did you love about it? Paul Marden: So we just finished the summer holidays, so went away for just over a week to the Netherlands. We did visit a few different attractions whilst were there, but went to an amazing place. We went back to it, actually, it was one that we've been to before called Burger's Zoo. So I loved the whole experience of going there the first time around and we wanted to go back there. It's an amazing place. But the reason why I was going to call it out today was a conversation that we've been having and something that we've done with Kitten Museums in terms of the food offering. Because when you go to Burger's Zoo, the restaurant is amazing. We've talked recently about the sorts of food that you get at visitor attractions and your frustration around this. Lots of fried food. Paul Marden: There's never any healthy food. So went to Burger Zoo, we had lunch and of course, there'd be obligatory portion of chips there if you want to have it. Lots of kids food there, but I was able to have a massive great salad. It was in enormous and it was lovely and healthy and really enjoyable and it didn't cost the earth when you were there. And it's so unusual to talk about going to an attraction and getting that kind of quality of food without spending the earth in doing it. So, yeah, that was pretty cool. Kelly Molson: That is cool. This is probably a whole another podcast episode to talk about that. I think actually, in your intro, you forgot to mention that you are a Trustee for the Kids in Museums, which is quite a new role for you, isn't it? But it's one that kind of immersed you into the world of attraction. I think that's been a good one for you. They have set up a brilliant scheme, which is kind of an accreditation scheme for attractions to go through, just to check into how healthy and how great their food offering actually is, which I think is brilliant. It's really weird. Kelly Molson: The day that they launched it, I was having a like, literally the day before, I was having a conversation on LinkedIn about how atrocious the food offering had been at an attraction that I went to, which is one of the top ten most visited attractions in the UK. It's a great place. It really is a brilliant place, especially if you've got toddler. However, the food was pretty horrendous and I've got an unusual toddler in that. Well, she will eat chips now, she will eat chippies, but she won't eat fried stuff or battered things or anything like that. She's just not interested.Paul Marden: Nothing beige.Kelly Molson: Not really, even pasta has to be, she should have been an Italian, she should have seen the amount of pasta that she wolf down when were over there. But it's got to be good. Kelly Molson: It's got to be good. Yeah, she is particularly fussy toddler. But just for myself, I mean, just the range of food that was available that day was just dreadful. I mean, the healthiest thing that was on the menu that Lee and I both had was jacket potatoes and I think I took a picture of it somewhere and it was too awful to put on social media. So, yes, that is well needed and I'm glad that attraction stood out on the food front for you. Paul Marden: What about you? Where have you been recently? Kelly Molson: I've been to lots of different places recently, but this one I can't stop thinking about and so I want to talk about it today and it's not one that I visited with Edie. It's one that I visited with a fellow attractions professional a little while ago, but it's the Beamish Living Museum. I honestly can't stop thinking about it. It's the first living museum that I've been to, so it's the first experience of that for me. And I had such an emotional reaction to it. I'm a bit embarrassed, actually. So I went to meet a couple of people. I met one person that I'd met briefly at a conference before, and then I met one of their colleagues who I'd never met before in my life. And I actually had a bit of a cry to this colleague because it was so emotive. Kelly Molson: If anyone who hasn't been to Beamish Living Museum, there's lots of different areas that you can visit, and one of them is a 1950s area and they essentially recreate what it was like in the 1950s, where the museum is located. And it brought back so many memories of my grandparents, both sets of grandparents, for different reasons. The house was very similar to my grandparents on my father's side and just down to some of the things that they had in that space. And I just got overwhelmed by it. It was so wonderful to go back and see that. And in my head all the time I was thinking, well, both my sets of grandparents are no longer with us. They passed away when I was in my early twenties. And so Edie will never get to meet her great grandparents on that side. And I thought, God, how amazing would it be for me to bring here and say, show her some of the things that great granny used to have in her house and yeah, just lost it. Paul Marden:  It's interesting, isn't it, that you can become so immersed that even now the emotional attachment that you've built when you were there takes you straight back there. Because there's a risk, isn't there, with those sorts of places of it feeling a little bit plastic and fake, isn't it? But this clearly had an emotional impact on you. Kelly Molson: Yeah, I think for me, I was worried that it would be people in costumes. It would feel like that. And it did not feel like that at all. It just felt so authentic. Anyway, you've got to go. I don't want to cry for the rest of this podcast, but yeah, it's definitely a must visit for me, it was something really special. Paul Marden: Excellent. Kelly Molson: Should we move on to what we're going to talk about? And I'll compose myself, shall we?Paul Marden: Okay, moving swiftly on.Kelly Molson: Let's. So in this episode, we're going to talk about the impact of design, navigation and content on selling tickets and how we go about testing if it's working or not. So this episode actually launches on the 4th of October, which is one day after we release the 2023 Visitor Attraction website report. There's data that has come out of this year's report that is so insightful and I cannot wait for everybody to get this year's report. It dives deeper into a lot of the topics that we talked about in the first report last year, but there's just so much more to it and I'm very excited about it.Kelly Molson: Anyway, looking at the data from the report, a 100% of the attractions that took part think that having consistent design and clear navigation is important, which is brilliant. Big tick there. However, many of them don't think that their site meets the need and some of them think it does, but they don't test that it does. There's some really interesting stats about testing that we're going to talk about in a minute that have actually blew my mind a little bit. But one good stat around the design is that 76% of respondents believe that their websites were consistently designed despite using multiple platforms in their customer journey. Kelly Molson: And this is something that we talked about quite frequently in that sometimes there's a big disconnect if you are using if you've got your website that's built and designed in WordPress for example, and then you've got your ticketing platform and the two don't look like each other, they're not consistent, they're incongruent. That can be a bit of a challenge for people in terms of trust and how they feel about your brand. Paul Marden: It can be a jarring experience, can't it? Kelly Molson: Yeah, absolutely. Responses this year once again saw that websites that look good and are easy to use are doing far better than those that don't prioritise consistency. So I'm just going to read out this snippet from the report. We saw that websites that were high scoring for their design and navigation made more sales over the past twelve months. So those successful websites had around 200,000 to 500,000 completed transactions. Whereas on the other hand, websites with lower design and navigation scores didn't do as well, stating that they had below 50,000 completed transactions in the last month. That's quite fascinating, isn't it? Paul Marden: It is. This is not just a handful of people that are answering, is it? Because there's a large number of people that are answering that this is important to them and that they think they're doing quite well. And then you see how their perception of doing well correlates really strongly with the actual outcomes of the site itself. Kelly Molson: Yeah, I think that the way that we asked the questions this year is interesting as well. So when I talked then about we said that websites that were high scoring for design and navigation, we gave respondents the options to score their website. So we gave them how well designed do you think your site is? Between 1 and 10, 10 being the highest. So we allowed them to kind of self score. But it's interesting because some of those self scores don't correlate to the data that we then took. So those scores, they're based mostly on assumption, which is always a difficult, challenging place to be. But I think, Paul, you had some insight here around the conversion rate and design and how they tally up. Paul Marden: So the stats you just talked about were about the volume of transactions. You could say that having good design leads you to have more transactions flowing through your website, but you could also say that the organisations that have more transactions flowing through their website can afford to spend more money on design. But what I found interesting was that when you ignore the absolute number of sales that they make on the website, if you actually look at what their conversion rate is on the website, the attractions who think they have good design tend to have a higher conversion rate by about 1% or 2%. Now, that could be on a low base. Paul Marden: There could be a fairly small attraction that has fewer people coming to it, but they still perform relatively better than those attractions that didn't think they had good design but could be massive organisations with large numbers of transactions flowing through. And what I found interesting is we started to work out what is the value of 1 or 2% extra conversion rate, because it doesn't sound like much. Really. There's somebody in the business that doesn't necessarily understand the technology side of it that doesn't sound like a lot. So we started playing with converting that into money. What could that actually be worth? So we played around with we tried to model what is our average attraction and what is the absolute top performing attraction. Paul Marden: And even for our average, an increase of 1% in conversion rate could mean tens of thousands of pounds of extra sales that they make. But for the top performing attraction, it could make the difference of hundreds of thousands of pounds of extra sales just by squeezing 1 or 2% of extra conversion rate out. I think that's absolute gold dust in terms of insight that we've drawn out of this data. The organisations that think they have good design tend to have a conversion rate of 1 or 2% more, which could equate to tens of hundreds of thousands of pounds of extra sales that they make. It makes you begin to think that investment in the design of the site could actually be really worthwhile. Kelly Molson: Absolutely. And information like that helps the marketing managers build the case for good design and investing in good design. Paul Marden: Yeah. And before you say, "Oh, the large organisations with the big budgets, they can afford to do this, what about the small ones?" The smaller organisations with small budgets who had good navigation tended to be the ones that would have the better conversion rate amongst their peers. So you don't need to be a nationally recognised attraction brand to be able to invest an appropriate amount of money in design and get a return on that investment that you make. Kelly Molson: I always think that the best use of budget is on the pre planning side, which is unusual coming from a designer, I think. Yeah.  But Paul, you're really data driven, aren't you? You're super data driven. Paul Marden: Such a geek. Kelly Molson: Yeah, you are a massive geek. Massive nerd. We're very complimentary, but I never used to be very data driven. I was always far more visual driven. But actually well, I'm not going to share it on this podcast, actually, because I'm going to share it at a talk that I'm given. But I've got a really good story around why user testing is very important. We'll come a bit more onto that later. And why you should be driven by the data and the stats and not just by what something looks like. Okay, let's talk about navigation quickly as part of this design section. So it's really interesting. So we've actually got some findings from the Journal of Market Research. Kelly Molson: So they state that, when websites are easy to understand and navigate, individuals have a lower cognitive load, so fewer things to work out, and therefore are more likely to have a positive experience to go on to purchase. So having a consistent and well designed website can really help people make complete purchases with your visitor attraction. What I've always said, it's about trying to stop making people think, give them something that is really easy. So I think when we worked with Eureka!, and this is back in 2016, when we first worked with them, we did some research around what people wanted to find out about attractions, what were the first things they needed to know about. And it was literally, when you open, how much do you cost? How can I get there? Kelly Molson: So, if they're the three things that people desperately need to know, they're the three things that really need to be highlighted front and centre when you arrive at the site, wherever you arrive at it, whether that's the homepage or what. And it's the same with navigation. People need to understand where they're being taken and why they're being taken to certain places. So we're working with an attraction at the moment, we've just about to start work with them. They have got some really key, really strong elements to their Nav, but then they've got an area that says more, and there's a load of stuff that's been added onto the more section, and things like this happen over time. Kelly Molson: When you've got a website, people will say, “I need this to be featured on the site, I need this page to put up there”, and it gets added to, and ultimately you end up with all these things that haven't been thought about from the start, about where they're supposed to go. So they get kind of bundled somewhere, and a more section kind of feels an obvious place to put them. But what is it? Users don't understand what's in there. And they're not going to go searching for hours to find something that they want. They need to find it quickly. And so that for me, is a huge no about bundling stuff into these kind of sections. That just so ambiguous, you don't know what they are. Paul Marden: I think that figuring out what people are trying to do, what are they trying to get out of the website? I think that bundling exercise, putting lots of things onto the site that happened over time or putting it in a bucket of more is often there's so many people in an organisation that want their content heard and seen, don't they? Everybody wants their content on the site. It all goes on there. And sometimes you have to step back and think, what's the point? Who is it that's coming to the site and what are we trying to get them to do? We want the customer at the end of it to think, now that you've read this, what are you going to do next? But we don't always think about that journey. Paul Marden: We think about the snippets of information that we put onto the site, but we don't think about what the journey is they're going through. Attractions are really lucky. I think a lot of the people that go to their sites are really motivated to buy, a lot more motivated to buy than the average ecommerce site. So how do you get out of the way of those people so they can just buy stuff? And then for the people that are less motivated, they don't necessarily want to know how, when and how much they still want to be sold on the idea of going to the attraction, then maybe you need to give them more information. Paul Marden: But identifying who those people are and giving them a journey to go through and coming up with a navigation that makes it really easy for those people to navigate along that journey, there's a lot of psychology that's hard. That's your prep work, isn't it, before you do the design? Kelly Molson: Yeah, and it's the hardest part of it. And I think that's where the most amount of time needs to be spent there and the wireframes really, the design. If you've got good brand guidelines in place, the design ultimately becomes a simplified process at that point. But the pre design work is really where the time and effort needs to be spent. And I think it is a challenge for attractions. So there are attractions that are, if you compare a Chessington World of Adventures, for example, a theme park orientated to a historic museum that you're coming to visit, that not only is an attraction, but obviously has a lot of historical information to share and learning and education plays a big part in them as well. You have different audiences for those. Kelly Molson: So I think one part of that process is you need to think about all the different audiences you have and what are their motivations for visiting the site and what do you want them to do, what actions do you want them to take? But I think when you are working, this has gone off a bit of a tangent, but when you're working with an agency, I think what's really core for the attraction is to make sure that you've got key stakeholders from each of those areas of your attraction that play a part in those early conversations. So you don't want the site redesign to be driven solely by the marketing team for the attraction side. You need someone from the education side to be part of those conversations as well. Kelly Molson: You need visitor experience to be part of those conversations because if you're planning content, each of those individuals will have a different need for what content they need to showcase on the site. So they all need to be talking to each other about how that's going to look. I'm talking from experience because this has not happened in the past. Paul's nodding his head at me because he knows that we've had this challenge previously.Paul Marden: Yeah. Kelly Molson: So yeah, and I think that kind of leads us nicely onto content, really, and about the need to frequently update your site and keep it refreshed. So once you've done all of that hard work of working out what content is going to be on it doesn't stay static. So in the report we have a stat that says 31% of respondents said that they updated their online content multiple times a week. That's good. Another 31% said that they did so at least once a month. Good. However, 22% of respondents said they had infrequent content updates or didn't update their content at all. Not updating your content at all. Paul Marden: That surprised me, that one. Yeah, I was surprised that there were 31% of respondents updated it multiple times a week. I was really impressed by that. Yeah. That takes some work, doesn't it? To be able to produce that level of content change, but to do it infrequently or not at all, that surprised me. Kelly Molson: I guess it depends on the attraction and what their offering is as well. Thinking about one of our clients, Holkham actually, so we know that Holkham update their website frequently. They have a lot of different events, they write a lot of really incredible content about what happens across Holkham Estate. So they're engaging with the audience from the perspective of someone coming to visit and what they can do on the day and what they can come and see. But they're also talking about their wider sustainability efforts across the state and what they do and how they focus on that, which again, might be for that same audience. Might be for a slightly different audience as well. Kelly Molson: So the volume of content that they produce is a lot higher than potentially Thorpe Park as a visitor, they will talk about what's on that day and maybe an events that they're running, but they might not talk about the same things that are going on across the Estate that Holkham would, for example. So I think, yeah, it's what your attraction offers. Paul Marden: Holkham's a really good example because they can take inspiration from the place. They're very diverse, they've got lots of different things that they do at that location. It's quite a large location, but there's lots of different things going on and those things are inside and outside. They can take inspiration from the season. So there's a lot of inspiration that you can take there and produce. Just off the top of my head, I could think of lots of different stories that you could tell and changes to the site that can be inspired by the season. But then I think about a theme park where there's lots that goes on. I think I've done lots of trips to Legoland. There's Legoland at Halloween. There's Legoland in Spring time. It changes through the seasons and there's a lot of story around that. Paul Marden: I wonder if you're an indoor attraction, if you're Heritage Museum based, there's going to be lots of stories that you can tell about the items that you've got in your collection. But it might be harder to tell those stories influenced by the seasons, which can be a real driver for telling varying stories throughout a year, can't they? Yeah, but I don't write a lot of stories for those sorts of organisations, so maybe I don't have the right view of the world, but I would imagine it would be a lot harder to write lots of content varying through the year for that sort of organisation. Kelly Molson: Yes, probably so I'm just thinking about it would just be a change in topic, wouldn't it? So I know Blackpool Pleasure Beach, who Andy Hygate, the Operations Director, came on the podcast a couple of seasons ago, actually, and he talked about the experiences they've developed around walking up the big one and the rise that they have there. And actually, I think for people that are interested in theme parks, there's probably a lot of content around how things are built and how they're developed and that kind of side of stuff that people would be really interested in. So it's not talking about seasonal stuff, it's about the things and how they're constructed and how they're designed and kind of stuff like that. Kelly Molson: So, yeah, again, it comes back to just knowing your audience and what are they interested in and how you can engage them and what are your potential new audiences as well, and how can you develop content that attracts them. There is a correlation between content and purchases, though, which is quite interesting. So our report shows that those who were deliberate in ensuring their content was kept fresh and engaging saw an average of 25 to 50,000 completed website purchases a year, whereas those who didn't, on average, had around 10,000 completed purchases. In the same time frame. That's interesting. In addition, of the respondents who recognised the need for regular content updates but weren't action in them, 23% stated that their average sales conversion rate sat between one and 4%, which is below the benchmark for the sector. Kelly Molson: So the sector benchmark is 5% now, so that 1% is significantly low. Paul Marden: Absolutely. Shall we move on and talk about some testing? Because I know you think this one really is. Kelly Molson: Oh, yeah, I really do. So there is a statistic in the report that I had to reread a few times, actually, to believe. So last year's survey and report, we had about 70 attractions take part. This year has been significantly more than that. We got 188 attractions from up and down the UK and Europe take part, which was incredible.Paul Marden: And one in North America as well. I was really excited when I saw that one. Kelly Molson: Yes, we went international. That was exciting. Okay, so think about this: 188 attractions took part in this. 70% of the respondents have never conducted user testing of any kind on their website. 70%! That's actually not the worst stat though. I'm going to save the worst stat for another episode, but that's not the one that shocked me the most. But this one is really surprising. We've talked a bit about making assumptions about how well your website is perceived by people.Kelly Molson: Hard data from actual users is the key to designing a website that has an improved user experience because it can clarify problem areas and identify where most effort is needed to create a really great online experience. So if you're not asking your users how they're interacting with the site and do they like it? Can they buy things well? Can they find what they want? How do you know if it's good or not? It's blown my mind. Paul Marden: It's really hard, isn't it? Really hard. Kelly Molson: And I think it's really you wrote this down, actually. It's really important to be aware of a familiarity bias. So just because you think your website is easy to navigate doesn't mean other people think is it's because you're familiar with it so you understand where things are. Which is really interesting. Actually, I've just been reminded of a conversation that I had with somebody when I was at an attraction. Now I can't name this attraction, we're working with them and we're under NDA, but they asked me about a website that we'd redesigned. They said, "Oh, you did this website, didn't you?" I said, "Yes", "I can't find this thing anymore that I couldn't find. It took me ages to find it before" and I was like, "All right, what is the thing?" And he talked about what it was. Kelly Molson: I said, "Oh, well, it would be in this area". And he said, "Yeah, which makes sense. But before it was over here and I knew where it was and it just feels a bit weird now." I said, "Do you think it was in the right place before?". "Oh, no, shouldn't have been." Okay. So it's just because you know where it is doesn't mean it's actually in the right place. It's just what you get used to over the years. Paul Marden: It is incredibly hard to put yourself into the position of the person that knows nothing about your organisation. Trying to imagine what the customer is going through takes a lot of effort and I think that you can get data to be able to do that. But a lot of there's kind of levels of kind of understanding of that, putting yourself into that customer's position, the empathy that is required. Lots of people that we meet and work with will talk about how they want their site to be structured and what makes sense to them. Some people then will go the next stage and think about what they think their customer wants. And then there's a stage beyond that which is not even trying to put themselves into the customer position, but actually test what the customer thinks. Paul Marden: It's really hard to have the empathy to understand. If you know nothing, what would you do? And there's loads of stuff that you can do. I'm sure we'll come on to that later on to try to understand and test. But just sitting somebody down and watching them go from zero to hero and buying your tickets is a valuable thing that you could do, couldn't it? Kelly Molson: Yeah, absolutely. Now the report on the survey is anonymous. All the data that we get from it, we don't talk about the people that have submitted it and we don't talk about them. There was a number of websites within the data set that were doing really well in terms of both design and navigation and the impact that they were having on their conversion rate. So we reached out to these organisations to ask if we could talk about them today. And all of them were very happy for us to talk about it. So we have had their permission. I think I'll hand over to you, Paul, because you've been doing the analysis over on these sites. It's really lovely to see that Roman Baths are on this list.Paul Marden: They're on the list.Kelly Molson: Because they have been on the podcast and they're our podcast alumni. So that was good.Paul Marden: Yeah, more than once, I think, as well. Kelly Molson: Yes, they have been. Paul Marden: What I went looking for were who were the organisations that thought that they had good design and navigation in their site? But I didn't think that was really enough because of course you could think that it was good and it isn't very good. So what could I dig into the data to try to pull apart the people that thought they had good design and following through from that good design actually had good outcomes. And Roman Baths was up there in that top set of organisations that had they thought they had a good, consistent high quality design, but they also had a conversion rate up there in the top ratings that we had inside the data set. Obviously, Roman Baths really well known organisation, lots of international visitors will be going there. Paul Marden: There was another that I pulled out in the data set, which was also a really high profile brand. London Zoo came out in that top set. Kelly Molson: Also past podcast guests. Thank you. Yes, lovely people. Paul Marden: So they also thought they had good, consistent design, but coincidentally also had good quality conversion rates up there in the top performance in the data set. But to avoid you saying to me, "Oh, but all these are all big, internationally recognised brands. What's design got to do with it?" Up there we've got Roman Baths, London Zoo. Big, well known brands. But there's also some organisations that I wasn't familiar with in that data set. So there were organisations that are probably more regional, less internationally well recognised brands. And one of those that considered that they had good quality design and they also had high levels of conversion rates. Alongside that were Smithwick's experience in Kilkenny in Ireland. It's an attraction that is a brewery tour. I thought that one was really interesting when I went and looked at it. Paul Marden: It was really easy to navigate around the site, ridiculously easy to go and buy tickets. You go onto the site, it's right there to be able to buy those tickets, to go to that experience. So I think that told me that you didn't need to be a big, well recognised brand to be able to devote the time and attention and budget that's needed to get a good design, which then has the impact on your conversion rates. Yeah, this is not just for the big brands. This is also for other brands, smaller, regional brands that can maybe not devote the same levels of investment to it that a large organisation can, but they can still have good outcomes and good design. Kelly Molson: Yeah. And I think it's fair to say we do ask questions in the report about budget, but we don't ask them specifically. So we haven't asked. We don't, for example, know the investment that Roman Barths, London Zoo or Smithwicks have made in their website to get it to where it is now. We literally have no idea. So their budgets could be phenomenally big, they could be phenomenally small. We have no idea whatsoever. But we know that they have invested in good design and they've done it to a really great standard, which means it's easy for people to make purchases. Therefore their sales are sitting at a really great level. Kelly Molson: The Roman Baths I just a little shout out to Simon Addison, actually, because Simon did come on to the podcast a couple of times now, and actually he came onto a recent episode where we talked about the value of this report and the survey that we carry out. And this is its second year now and we can see the value in terms of the data that we've been able to glean from it is so much more insightful this year. The key insights themselves are much more in depth than they were last year. But one thing that Simon mentioned is that we don't work with Roman Baths. I've made that clear on the last podcast. We didn't design their website. We've not worked with them. Kelly Molson: They did use the report to inform some of the decisions that they made about designing their website and making changes to it, which I think is so great. Right. The report is actually actively doing what we set out for it to do. Regardless of whether anyone comes to work with us or not. Someone can take this report and use the insights from it to inform their current agency to make changes to their site that are going to make a significant difference to their bottom line. Well done, us. Paul Marden: Well done, us. But well done, everyone that's responded as well. Kelly Molson: Whatever. Well done, us. Well done, everyone. Thank you. Paul Marden: So I just think it's really impressive, isn't it, that we've got what was it you said? 180 something respondents from across the sector.Kelly Molson: 188.Paul Marden: It's so hard in a tough industry. There's lots of industries where people would not work together. And this is a collaborative exercise in sharing your data that takes a certain confidence within the sector to be able to be willing to share that information so that then somebody like us can then do the graph that aggregating that and seeing the interesting stories that people can then use to make things better. There's so many places where you would not see that happen.Kelly Molson: It's a wonderful part of the sector, that collaboration and that willingness to share and be open about things. Right, let's talk about next steps then, because we've talked about some of the items within design, navigation, testing. We've talked about who's doing it well. Let's wrap this up with next steps that you can take.  Kelly Molson: If you think some of these things are relevant to you and you want to do something about them. Do some testing. Do some testing and you can do that in a variety of ways. Paul Marden: Do you want me to test some stuff? Kelly Molson: Let's do some testing. Let's test. Look, there's loads of ways that you can do user testing if you're going through the process of a redesign at the moment. Go back to your wireframes, make them interactive. Do some internal testing, do some external testing. You can do this in multiple ways so you can do focus groups, get bums on seats in front of computers and give them some things that you want them to do on your site. Don't tell them how to do it, but just give them some things that you want them to achieve. I want you to buy a ticket. I want you to tell me how easy it is to go and find the interactive map. I want you to find a blog post and can you get from the blog post to buying a ticket, some of those things. Kelly Molson: This doesn't need to cost you a huge amount of money, right? You all have an asset in that. "Hey, would you like a free ticket to our venue if you come and do some testing for us?" Put on a little bit of lunch, put on people are really happy to help and give you feedback in that way. So that doesn't need to be a huge cost at all. You can use online tools, so we use tools like UserTesting.com. You can select a certain demographic that you want to test out and you upload what you want them to test. And then they go off and they do it, and they record videos, and you can see how they interact and they talk through what they're doing and how easy it was for them to do those things as well. Kelly Molson: They are not a huge, costly I actually don't know off the top of my head. There will be a fee to use the system, which will be a monthly fee and then there'll be a fee probably for that will cover X amount of tests within that monthly fee. So it will probably be from what, 150, maybe a month, something like that, maybe a bit more. Paul Marden: The cost depends as well on factors, how many factors you place on the do you only want people to do user testing that are of a particular demographic and age? If your attraction has mainly parents with young kids coming, do you want your user testing to be done only by parents with young kids? When you add more constraints to it, the cost of doing it becomes higher. But arguably the quality of the data that you get back from the testing is more relevant to you. Kelly Molson: You can do this with I've talked about going back to the wireframe stage. You can do this at any point. So great, do a load of testing before you go ahead and release something to the world. But if you've got something that's up and running now, do some testing. So you can do user testing on what you already have. You can do exit surveys so you can ask people once they've bought a ticket, you can ask them how easy that was. What did you find difficult? What were your challenges at the end of your purchasing journey? So there's small little things you can do there. Paul Marden: The world has changed a lot, hasn't it? In the last few years we've moved to almost exclusively online sales beforehand. So we've got this massive pool of data, of contact information of the people that have bought your tickets. That's such a great resource that you could use, which in previous years pre pandemic it would have been a struggle because a large chunk of your people would have been walk ins who you didn't necessarily it wasn't easy to capture those sorts of contact details and follow up with them. Kelly Molson: Yeah, exactly. And then I think there are things that you can do in terms of looking at your user experience and the design side of things. We do things like UX reviews for people. We actually offered one as a prize for all of the people that entered the survey this year and the lovely people at Cheddar Gorge won that. We're going to be looking at that in a couple of months for them. Paul Marden: Back near my home proper, that's Cheddar Gorge is where I went as a kid, like, so that's exciting to be. Kelly Molson: In that we'll be carrying that out later on in the year for them. So, yeah, there's things that you can do in terms of working with an agency to look at what your user journeys look like. Are they correct for the audience that you have? Does your design flow? Where are the barriers that you're seeing? And again, if you're looking at some of the data of where you're seeing people drop off, is that a design issue, is that a function issue? How do we work those things out? Paul Marden: There's loads of tools, isn't there, as well, like Hotjar that you can stick on, which doesn't cost a lot of money. And it's not just Hotjar, there are lots of other tools just like it which would give you insight into the behaviour of the users on the site. It's just a snapshot that you get for free, but that snapshot could really help inform decision making about maybe I need to make it easier for them to find the button because they're finding it hard to book tickets or whatever. Kelly Molson: Because they can't see where they need to book their tickets. Paul Marden: Yeah. Kelly Molson: So, yeah, I think in summary, do some testing is what I'm going to end this podcast episode with. Do some testing, come back and tell us what you find.Paul Marden: Exciting. I'd love to have those conversations. Kelly Molson: As ever, if you want to get in touch with either of us, all of our contact details are in the Show Notes. If anything has sparked your interest that we've talked about today, we're really happy to answer any questions and things like that. So if you do want to ask any questions about any of the kind of stats that we've talked about, again, just our email addresses will be in the Show Notes. And also, if you haven't downloaded the report yet, why not? Because it's out. It launched yesterday. We did a webinar. Did you come to it? Why not? If not, but if you do want to go and download the report, we'll put the link to that in the Show Notes as well. But just head over to the rubbercheese.com website and you'll be able to find it. We'll see you next time. Paul Marden: Awesome. Thank you. Kelly Molson: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.

This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales. In part 2 we will be discussing the importance of having a user-centred design that offers a seamless experience to your users and the basics of creating a user-centred design for your website: organising content logically, having a clear navigation, using high-quality visuals from the event and providing comprehensive information about the event. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/event-website-user-journey   Follow or send us a message On Instagram: instagram.com/theeventscast On Linkedin: linkedin.com/company/the-events-cast/

Evolving Landscape of Paid Media: Navigating the User Journey and Scaling SuccessOver the past few years, Paid Media has undergone significant advancements and become an essential tool for businesses to effectively connect with and captivate their desired audiences. However, the landscape of Paid Media is constantly developing, and businesses need to continuously adapt to stay ahead of the game.A notable change is the growing importance of understanding the user journey beyond the initial click on an ad. In the past, marketers may have considered their job done once they successfully drove traffic to a landing page or website. But now, that's just the beginning of the story. What happens after the click is just as crucial, if not more so, in ensuring a campaign's success.To truly capitalise on Paid Media campaigns, marketers must have a clear understanding of what happens after a user clicks on an ad. This involves tracking user behavior, analysing their interactions, and identifying potential pain points or barriers to conversion. By gaining insight into the user journey, marketers can optimize the entire conversion process, creating a seamless and engaging experience that leads to higher conversion rates.Another significant change in the world of Paid Media is how marketers view campaign plateaus. In the past, a plateau might have been seen as a sign of failure or stagnation. However, experienced marketers now recognize plateaus as signs of a well-oiled machine that has achieved a certain level of efficiency and success and an opportunity to explore new markets, test new audiences, or expand into new territories. Scaling a successful campaign to reach a broader audience can lead to significant growth and increased revenue.The world of Paid Media has evolved, and marketers must adapt their strategies to navigate this ever-changing landscape successfully. Understanding the user journey beyond the initial click and optimizing the conversion process are now vital components of a winning strategy.Don't let your Paid Media campaigns plateau or miss out on potential growth opportunities. Contact Overdrive Digital today to supercharge your performance marketing strategy.

In this episode of Great Practices, I'm talking with Jen Gordon, a User Design and User Journey expert about how to get the necessary approvals on your projects to keep things moving forward. Find out the challenges that come with receiving approvals in highly regulated industries and how understanding people, process, and technology will make the experience easier for everybody. Plus, you'll find out why there's no shortcuts to building good ol' relationships, and why writing a ransom note every now and then may be a good thing. Want to get in touch with Jen Gordon? Connect with Jen on LinkedIn Email Jen

Tracking the user journey is essential for marketers to gain insights into how users interact with their websites or apps. Google Analytics 4 (GA4) is designed to be more flexible and scalable than previous versions. With its advanced features and capabilities, it's revolutionising how marketers analyse user behaviour, unlock valuable insights, and optimise their strategies. In this podcast, we'll explore how marketers can use the new advanced features of GA4 to  better understand their customers and their journeys.  This includes:1. Enhanced funnel analysis 2. User flow analysis 3. Event based tracking 4. Cross-device and cross-platform tracking5. Improved personalisation opportunities6. Machine learning capabilities 7. Advanced audience insights 8. Attribution modelling 9. Privacy-centric approach 10. Custom reporting and analysis If you'd like to read along or want access to the text, just visit our blog.And don't forget, you can access ebooks, downloads, templates and more on our website.

Are you ready to revolutionize your marketing strategies and create authentic connections at scale?Discover the revolutionary power of personalized videos in this episode, where we dive deep into the art of scaling human connections with AI. Our guest, Don Bosco, founder of BHuman, shares insights and practical tips on leveraging personalized video messaging to create memorable customer experiences. Topics We Discussed:✅ Harnessing the Power of Personalized Video: Unlocking the potential of AI to create customized video content that resonates with your target audience.

When building IoT products, product testing is critical to success. Clare Meredith and Kira Dickson of Google join Ryan Chacon on the IoT For All Podcast to discuss product testing. They cover how to test a product, what can make product testing unsuccessful, data validation testing, network and security testing, developing a product testing strategy, and the challenges of deploying solutions for large real estate portfolios. Clare Meredith is a Program Manager with the Enablement and Governance organization at Google. She promotes good stewardship in technology, primarily in the areas of network and security compliance. More recently, she's entered the world of Data Validation testing with Kira Dickson and aims to build a strong program around ensuring teams selecting technology solutions get the most value out of their investments. Kira Dickson is a Technology Program Manager within Google's Real Estate and Workplace Services organization (REWS). She is responsible for evaluating and delivering technologies to enable REWS objectives, with a specific focus on Workplace Utilization. Prior to this, Kira was the Intelligent Environments Lead at the Google R+D Lab for the Built Environment, and an early employee at Comfy-Siemens (previously Building Robotics). Kira is passionate about leveraging data and innovation to transform our built environment. Google is part of the Alphabet Group of technology companies which spans all the most exciting, innovative tech out there. It's primary business is online advertising and search engine technology. It also has groups focusing on cloud computing, e-commerce, AI, and consumer electronics such as the Pixel smartphone.  Discover more about IoT at https://www.iotforall.comMore about Google: https://www.google.comConnect with Clare: https://www.linkedin.com/in/clare-meredith-33a34370/Connect with Kira: https://www.linkedin.com/in/kiramdickson/Our sponsor: https://www.avnet-silica.com Key Questions and Topics from this Episode: (00:00) Welcome to the IoT For All Podcast (00:42) Sponsor (01:20) Introduction to Clare and Kira (03:05) How do you test a product? (06:19) What can make product testing unsuccessful? (08:37) What is data validation testing? (11:56) Network and security testing (15:18) Developing a product testing strategy (18:23) Challenges of deployment for large real estate portfolios (21:39) Learn more and follow up  SUBSCRIBE TO THE CHANNEL: https://bit.ly/2NlcEwm​Join Our Newsletter: https://www.iotforall.com/iot-newsletterFollow Us on Twitter: https://twitter.com/iotforallCheck out the IoT For All Media Network: https://www.iotforall.com/podcast-overview

This episode features an interview with Krish Sailam, Marketing Technology & Operations Lead at Nextdoor. After spending 20 years in the AdTech and MarTech space, he now helps brands craft their experiences from a customer-centric perspective. Prior to Nextdoor, Krish served IPG and Dentsu where he managed large programmatic accounts for Amazon, Cisco, Oracle, Slack, and Intel.In this episode, Kailey and Krish discuss driving community engagement through localization at scale, creating customer-centric user journeys, and escaping the data cesspool. -------------------Key Takeaways:Designing your user experience based on what the customer wants instead of what the latest innovative technology can do will help you drive retention of relationships and revenue. Customers are looking for experiences that feel natural and intuitive to them.As technology continues to revolutionize data, it's important to shift the balance of the customer experience into the hands of AI to streamline that process. Ensure you have knowledgeable people in your organization and restructure your data systems so they are built for AI.Don't be afraid to kill off your systems. With all of these new developments in AI and data, it pays to be adaptable. By practicing “data Pilates,” you're creating systems that have a strong core, but are flexible and sustainable.-------------------“Don't be afraid to kill off your systems, in the spirit of AI coming down the pipe and needing to rebuild these things. The way I see it is, you really need to practice this concept of data Pilates or data yoga. Come up with a really strong core, but make sure it's really flexible and it's able to do a lot of things.” – Krish Sailam-------------------Episode Timestamps:‍*(02:20) - Krish's career journey*(07:16) - Krish explains Nextdoor*(10:10) - Industry trends in customer engagement in tech*(20:41) - Changes in customer behavior in tech*(26:41) - Challenges in the customer engagement journey*(29:24) - How Krish defines “good data”*(39:04) - A time Krish was surprised by data*(42:15) - Changes in customer engagement in the next 6-12 months‍*(45:26) - An example of another company doing it right with customer engagement (hint: it's Little Spoon and Spotify)*(48:08) - Krish's recommendations for upleveling customer engagement-------------------Links:Connect with Krish on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting  Segment.com.

This episode features an interview with Parag Thakore, Senior Vice President of Borderless WAN at Netskope. Prior to Netskope, Parag was the CEO and co-founder of Infiot, which was acquired by Netskope in May 2022, and served as the Vice President of Products and founding member of Velocloud Networks. In this episode, Mike sits down with Parag to discuss the convergence of networking and security teams, how SD-WAN helps the hybrid workforce, and simplifying the end user journey.-----------------“I would say, encourage security buyers and security people to also start thinking about performance characteristics and optimization, and whether that infrastructure can deliver that for them or not. And they don't need to be experts. It's a very simple question in terms of, ‘Can I get this high performance connectivity from this cloud security that I'm purchasing or that security vendor that I'm looking for?' I think ease of operations and that high performance connectivity is something that security should also look at as a criteria when they look at security platforms.” – Parag Thakore-----------------Episode Timestamps:*(02:12): Parag's background*(07:18): Parag's take on security as a team sport*(12:48): The convergence of networking and security teams*(24:02): How SD-WAN helps the hybrid workforce*(27:01): The consolidation opportunity SD-WAN provides*(29:58): Creating better digital citizens through SD-WAN and converged principles*(31:54): 2030 Goggles*(35:23): Quick Hits*(38:54): Mike's takeaways-----------------Links:Connect with Parag Thakore on LinkedInConnect with Mike Anderson LinkedInwww.netskope.com

Sustainability infused User Journey Maps depict an entire process that a hypothetical user can go through AND look at the ecological and social impact of each step.

DescriptionA business is creating value for its customers. But to do that effectively, you need your whole organization aligned in creating and maintaining an excellent user experience. Having a journey-led organization allows you to have one common denominator for all teams to understand what are the priorities from the user perspective. In this episode, Kyle and Jochem discuss the benefits of being journey-led, the tools to get there, and so much more!Jochem van der VeerAs Co-Founder & CEO of TheyDo, the customer journey management solution for enterprises, Jochem van der Veer is pushing the boundaries of modern CX management, enabling true cross-team collaboration in today's increasingly virtual world.Having worked in interaction and UX design for 10+ years, Jochem is well-versed in the power of truly walking in your customer's shoes and passionate about helping companies transform towards a customer-centric way of working. His latest SaaS venture, TheyDo, is a platform that enables companies to visualize, standardize, and scale journey management so that their business goals align with customer needs.Links from the ShowWebsite: TheyDoLinkedIn: https://www.linkedin.com/in/jochemvanderveer/Book: ​​Four Thousand WeeksMore by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

Alex Viersac is part of the UX team at Talend,  a company creating software for data analysts. As the only UX writer in the company, people often call him to “check the words” when he should have been involved much earlier.Alex explains how he's building relations, educating people about his role, and creating a content design system that can be used by both writers and non-writers.Here's what we talked about:Building relationships [3.35]Being a mentor [6.40]The tech industry and the recent layoffs [8.07]Proving the value of UX writing  [10.35]Copy management in Figma [15.40]Developing a content design system [16.39]Professional resources [22.00]LinksTry our free UX writing courseFollow Axel on LinkedInBooks recommended by Axel:The business of UX writing by Yael Ben DavidLeading content design by Rachel McConnellThe New Rhetoric: A treatise on argumentation by Chaim Perelman and Lucie Olbrechts-Tyteca

We're talking about User Journey Mapping. What is it and how does it help us build better digital products? Vitaly talks to expert Stéphanie Walter to find out.

We have Gerald Murphy talking about everything SEO, marketing, AI content and also his work that he does at similar web as a senior solution business manager.We dive into topics such as:SERP featuresNew features coming out for SimilarWebAlternative search engines like TikTokThe evolution of SEO as a roleHow we saw COVID and Google's real time reaction to the SERPsUser Behaviors and how you can leverage this as a marketer specifically the user journey and not just looking at keyword ranksCreating original content, and how much does Google care about thatAI content - OPINIONS!Gerald's advice for people just getting into the industry

In this episode, I talk to Kate DiLeo about how to create meaningful conversations so you can truly engage with customers, and have better ways to take people through your customer journey so you can reach a level of customer engagement that actually converts.It all comes down to the types of conversations you're having. If you're simply throwing information at people, then they won't want to engage. But when you speak to them and develop a connection through your brand message, you'll be able to better convert your traffic.What made us predisposed to generic, megaphone marketing in the first place?For one thing, there's sales funnels. These allow marketers to offer multiple ways of purchasing, and hit audiences with multiple offers. But this involves an overwhelming amount of information which doesn't really help us engage with customers.Then there's "Story Brand". This is about making the customer the center of your story. The problem is that many of us took that idea, and ended up writing paragraph after paragraph about ourselves, without allowing room for meaningful conversations and true customer engagement.If you want to create a more effective way to keep people engaged throughout the customer journey, you first have to ask yourself if you're actually creating conversations that convert. Do you push them to take the next step?To do so, you need to focus on your brand messaging. Order of messaging is critical. Buyers want to know what you do, how you can solve their problem, and how you're different from your competitors.Today, meaningful conversations and the resulting customer engagement are the keys to successful marketing. People don't want to be bombarded by information. They want to take part in their own customer journey.Remember, know who you're going after, know where they're showing up, and engage with customers by always writing messages that resonate with your ideal customer.--------------------CONNECT WITH PETER BOOLKAH:--------------------http://www.Boolkah.comhttps://www.facebook.com/Boolkahhttps://www.instagram.com/pboolkah/https://www.linkedin.com/in/boolkahhttps://twitter.com/boolkah--------------------ABOUT PETER BOOLKAH--------------------Peter Boolkah (AKA The Transition Guy) is the World's #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses. Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible.It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful. As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing.Peter's ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs.So if you are scaling up your business, you're in a business transition period, and want to know more then connect with Peter at Boolkah.com

Jane Portman, CEO at Userlist and UI Breakfast presenter, has tons of advice on how to write lifecycle emails for Saas.If you've ever been involved in writing Saas lifecycle emails – for example onboarding, activation, or upgrade emails – you know that it's easier said than done. That's because the actual writing is just the tip of the iceberg. As UX writers, we need to think holistically, define a user journey and set up sensible conversion goals.Jane goes through:Where to start designing effective emailsThe most important steps: The user journey, segmentation, and implementationHow to truly measure which emails make an impactWhy every Saas company needs a content resource library – and what to keep in your resource libraryAbout JaneJane Portman is the co-founder and CEO of Userlist, an email automation platform that specializes in understanding customer data. She is also the founder and presenter of UI Breakfast, a UI/UX design strategy podcast that has been running since 2014.LinksFollow Jane on LinkedInCheck out Userlist email automationUI Breakfast PodcastTry our free UX writing course

✨ SUBSCRIBE TO THE OVERPRICED JPEGS CHANNEL ✨ https://bankless.cc/jpegs  On this episode of Overpriced JPEGs, Carly is joined by the Founder and CEO of Tokenproof, Fonz. Tokenproof is a technology that allows you to prove ownership of NFTs and other forms of identity without having to connect your wallet. Tokenproof is only six months old, but they are exponentially proving why their current and future success is imminent. Carly and Fonz cover a lot in this episode, most notably, how Tokenproof came to be, what other potential use cases Tokenproof could be used for (very interesting), their biggest learnings from NFT NYC, and how they plan to generate revenue going forward! ------

There is no doubt that the medium of video has started to dominate our work life. From online meetings to team events who knew how much we would rely on the diversity of video. Voodle is a relationship-based video messaging platform that connects you with candidates, clients, colleagues, and collaborators; perfect for a remote-first world. Creative Marketing Director, Aaron Rhodes really helps us to understand the value they offer and how they're helping to maintain a human connection. Not only valuable to colleagues and teams but video moments can be equally powerful in any user journey. Find out how.

Display advertising can be a great way to reach your target market, but it's often difficult to measure how effective these campaigns are.  Without proper measurement, you can't be sure whether your display campaigns are achieving their objectives. Display campaigns are one of the easiest ways to spend your budget, but often, it's much more challenging to understand how these campaigns are performing as part of an effective marketing mix. This is especially true if you don't understand the user journey and how people interact with your ads. It doesn't have to be like this.  In this episode, Daniel and Ciaran explore how to make more effective use of display advertising to aid the users' journey. We explore what you can do to better measure display performance and measure results. This starts with understanding what you want your campaigns to achieve. Daniel shares his views on where Display often goes wrong and why he feels it's massively an undervalued channel. Learn how to measure and better attribute your results and make sure that your campaigns are working as hard as they should be. Useful resources  

Provided as a free resource by DataStax https://www.datastax.com/products/datastax-astra?utm_source=DataMeshRadio (AstraDB) 4 quick things: 4 episodes this week; interviews with Thinh Ha (re 10 Reasons You Aren't Ready for Data Mesh article), José Cabeda (Talkdesk's User Journey), and Dave McComb (more on Data-centric Application Design) and one mesh musing on anti-patterns. Still having issues getting transcripts done for episodes. If you are at a vendor that wants to sponsor transcripts, please let me know. Patreon to launch soon, probably Friday. Starting work on the getting started / proof of concept guide very soon. As always, please rate and review the podcast on your favorite app. It helps to get it to show up in search results. Data Mesh Radio is hosted by Scott Hirleman. If you want to connect with Scott, reach out to him at community at datameshlearning.com or on LinkedIn: https://www.linkedin.com/in/scotthirleman/ (https://www.linkedin.com/in/scotthirleman/) If you want to learn more and/or join the Data Mesh Learning Community, see here: https://datameshlearning.com/community/ (https://datameshlearning.com/community/) If you want to be a guest or give feedback (suggestions for topics, comments, etc.), please see https://docs.google.com/document/d/1WkXLhSH7mnbjfTChD0uuYeIF5Tj0UBLUP4Jvl20Ym10/edit?usp=sharing (here) All music used this episode created by Lesfm (intro includes slight edits by Scott Hirleman): https://pixabay.com/users/lesfm-22579021/ (https://pixabay.com/users/lesfm-22579021/) Data Mesh Radio is brought to you as a community resource by DataStax. Check out their high-scale, multi-region database offering (w/ lots of great APIs) and use code DAAP500 for a free $500 credit (apply under "add payment"): https://www.datastax.com/products/datastax-astra?utm_source=DataMeshRadio (AstraDB)

The User Journey. A system used to define the interaction from acquisition to retention a user has with your web application. Our entire programming paradigm is built around discovering this journey, and then building an app around it. What if we instead built flows, extending further beyond our isolated use case amongst a fragmented collection of tools? 

不知从何时开始，招聘 UI 设计师筛选简历变成了一件需要瞪大眼睛玩「大家来找茬」一般的苦差事，拿起候选人的作品集首先要关注的不是内容体现的各项专业能力，而是要对其标注的工作经历、团队角色、项目产出一一去想方设法做出甄别。不得不说这样的举动在某些方面都算是本末倒置，可当前的现实环境却又不得不如此。本期节目我们打算跟大家一起聊的就是目前现实存在于招聘阶段的简历、作品集造假现象。# 内容提要02:03 · 其实这个话题能让我们聊起来就觉得挺伤感的07:28 · 一号主播坦白在鉴真这方面经验不是很足12:32 · 「每个人都是 Ta 自己创立的品牌」18:24 · Leon 作为面试官的经历35:10 · JJ 分享了「一个谎需要十个谎去圆回来」的真实案例40:38 · 最后再聊聊作品集里的「猫腻」吧59:47 · 其实 JJ 一直想做一个设计师的「Hall of Shame」# 参考链接本台副厂牌 Whatever.FM 的最新一期播客《咪咪流浪记》 0:48本台第三期节目开始的专题《UI 设计师的养成》 5:39之前「池喜太厚」涉嫌盗用「66」的作品入职阿里的事件 6:02各大搜索引擎现在基本上都有「以图搜图」的功能 12:02商誉 14:26六度分隔理论 15:102020 年中国房地产销售额企业排行榜 20:55关于背调的文章《一群给大厂做背景调查的人》 37:49如何创建一个有效的用户画像（Persona） 49:54用户旅程、用户体验地图、User Journey，随便你怎么叫吧 50:07IT 公论以前真的在节目里做过一个专栏《Hall of Shame》 61:01# 会员计划在本台官网(Anyway.FM) 注册会员即可 14 天试用 X 轴播放器和催更功能~ 开启独特的播客互动体验，Pro 会员更可加入听众群参与节目讨(hua)论(shui)~