Theory of Content

Welcome back to Theory of Content! This week, Joshua Unseth is joined by Nora Schlesinger to answer even more of your Face bag questions, and of course, do some obligatory TOC Beanie Babies talk.  Nora starts the episode off strong, talking about some COVID prevention theories. The two discuss the effectiveness of glasses all the … Ep 070 – FaceBag with Special Guest Nora Schlesinger Read More » The post Ep 070 – FaceBag with Special Guest Nora Schlesinger appeared first on Theory of Content.

Welcome back to Theory of Content! Continuing on from last week, Joshua and Rebecca are still tackling all your facebag questions. Well… actually they’re tackling all of loyal listener Ellen’s questions today. The two hosts tackle Ellen’s mega email on today’s episode to uncover just why bloggers might experience substantial dips in traffic.  Before they … Ep 069 One Question, Many Answers Read More » The post Ep 069 One Question, Many Answers appeared first on Theory of Content.

Welcome back to Theory of Content! Rebecca Swanner joins Joshua Unseth once again this week. The two are here to answer some of the many questions you listeners submitted over the weeks about all your SEO and content inquiries.  The pair begin the episode with a debate on who the best TOC host is/has been, … Ep 068 Video and Vintage Cakes Read More » The post Ep 068 Video and Vintage Cakes appeared first on Theory of Content.

Welcome back to Theory of Content! This week is a bit different and Joshua Unseth is joined by Eric Hochberger, the CEO of Mediavine. Eric is here to take the SEO conversation away from COVID and towards the future by discussing Mediavine’s upcoming projects.  Eric starts off the episode by explaining the new importance of … ep 067 Hanging out with Mediavine CEO Eric Hochberger Read More » The post ep 067 Hanging out with Mediavine CEO Eric Hochberger appeared first on Theory of Content.

After a long – and we mean LONG – hiatus (sorry loyal listeners), Theory of Content is back and better than ever! Joshua Unseth is joined once again by Rebecca Swanner, the owner of Let’s Eat Cake, to answer all your burning mailbag questions. Joshua begins the episode with an apology and an explanation. 2020 … Ep 066 We Are Back Read More » The post Ep 066 We Are Back appeared first on Theory of Content.

Welcome back to Theory of Content! This week Joshua Unseth is joined by the new guest host Sherry Smothermon-Short. Sherry is the founder of the blog Cub Scout Ideas. On her blog, Sherry posts about all things Cub Scouts. She teaches parents proper uniform care, teaches kids fun snacks they can concoct, and teaches the … Ep 065 – With Special Guest Sherry Smothermon-Short Read More » The post Ep 065 – With Special Guest Sherry Smothermon-Short appeared first on Theory of Content.

Welcome back to Theory of Content. After our brief hiatus we have some exciting news… Amber Bracegirdle is back and joining Joshua Unseth for this week’s episode! The two have a lot to catch up on both in and outside of the SEO realm.  Amber tells Joshua all about her pandemic experience, and her worries … Ep 064 – Amber is Back for FaceBag Read More » The post Ep 064 – Amber is Back for FaceBag appeared first on Theory of Content.

Theory of Content is back this week. Joshua Unseth is joined yet again by Rebecca Swanner of Let’s Eat Cake for a mailbag filled episode! Joshua and Rebecca begin by hashing out the best breakfast food. It quickly turns into a fast food debate, and the differences between the Los Angeles and Florida dining experience … Ep 063 – Face-Bag with Guest Host Rebecca Swanner Read More » The post Ep 063 – Face-Bag with Guest Host Rebecca Swanner appeared first on Theory of Content.

Welcome back to Theory of Content! Joining Joshua Unseth this week is Rebecca Swanner. Rebecca is the owner of the blog, Let’s Eat Cake. Let’s Eat Cake is a lifestyle humor blog that dabbles in baking as well. Joshua and Rebecca start the episode by hashing out details about their favorite video games and Rebecca’s … ep 062 Special Guest Host Rebecca Swanner Read More » The post ep 062 Special Guest Host Rebecca Swanner appeared first on Theory of Content.

Theory of Content is back this week after a short hiatus (We missed you!). Going forward, the plan is to rotate in new co-hosts every few episodes to join Joshua Unseth. That begins today, as we welcome Rizwan Asad as a new co-host for the podcast. Rizwan is currently living in Canada and started his … Ep. 061 – FaceBag with Guest Host Rizwan Asad Read More » The post Ep. 061 – FaceBag with Guest Host Rizwan Asad appeared first on Theory of Content.

Theory of Content is back this week with Joshua Unseth and our new co-host Nora Schlesinger. Joshua and Nora kick off the episode by sharing their past SEO woes. They tell listeners about their old blogs and the biggest mistakes they made, and (spoiler alert!) Nora proves she’s wiser than Joshua because she does not … Ep – 060 The One Where Nora is Back Read More » The post Ep – 060 The One Where Nora is Back appeared first on Theory of Content.

Welcome back to the Theory of Content! As we mentioned before, Amber’s transitioning off the show. Don’t worry, she’ll be back every once in a while, whenever her busy schedule allows. So say hello to your new co-host, Nora Schlesinger. Nora’s an awesome blogger, who runs acleanbake.com, and during the day she serves as a … Episode 59 Guest Host Nora Schlesinger Read More » The post Episode 59 Guest Host Nora Schlesinger appeared first on Theory of Content.

Josh and Amber co-host the show for this episode, but her voice is “terrible.” Amber walked something like 15 miles a day at a Disneyland blogger retreat, and they talked about what’s happening in the wide-world of events and coronavirus. The good news is that they can always record in a bunker (says Josh). Amber … Episode 58 – Your Site Is Not Broke But ….. Your Content Might Be Read More » The post Episode 58 – Your Site Is Not Broke But ….. Your Content Might Be appeared first on Theory of Content.

We’re back for the second week in a row. Are you surprised? Well get ready because we have lots to talk about. The post Episode 57 Facebag appeared first on Theory of Content.

Big News! It’s all Amber’s fault we haven’t been recording new episodes. Well, COVID-19’s really, but since everything else is COVID’s fault, I decided to take the hit for this one.  Even before COVID, Joshua and I discussed me taking a step back because I’m getting busier and busier at Mediavine. Everyone knows that Theory … Episode 56 – Big News, Bitter Sweet Read More » The post Episode 56 – Big News, Bitter Sweet appeared first on Theory of Content.

Let’s just talk about Christi. She started blogging in 2010 to keep track of recipes and share them. She was primarily baking for a long time, but she’s expanded it in the last few years. She started baking with her grandmother, but also just figuring them out over the years. Christi talks about how there … Episode 55 – Site Audit with Christi Johnstone Read More » The post Episode 55 – Site Audit with Christi Johnstone appeared first on Theory of Content.

We've been traveling and Amber celebrated her 40th birthday, but we're excited to get back into the swing of things. One of the things that happened was a core update. Some people said it reverses BERT. The post Ep 54 Facebag !! appeared first on Theory of Content.

We’re pausing our usual content to talk about something on everyone’s mind these days: CCPA. We’ve asked our favorite lawyer to help us understand. We welcome Jamie Lieberman from Hashtag Legal to the show! The post Episode 53 – Let’s Talk About CCPA with Special Guest Jamie Lieberman appeared first on Theory of Content.

Josh and Amber talk about literature, and what makes content compelling. That translates into blog writing because you want to write content that keeps people engaged and reading. The post Episode 52 – A Deep Dive Into The Theory Behind Good Content appeared first on Theory of Content.

Make sure you’re checking out the Google search blog regularly. The post Episode 51 – All About Google Search and an Awesome Tattoo appeared first on Theory of Content.

If you’re writing for humans, you’re already doing both keyword and intent research. The post Episode 50!! The Googler, The Extract and The Bad Accent appeared first on Theory of Content.

Happy New Year! Santa made a mess at Amber's house. And, did you know that Joshua doesn't just collect Beanie babies but old gaming systems? We've also got exciting news to share, did Joshua get engaged ? Tune-in to hear all about it on this episode. The post Episode 49 – Mailbag and Josh’s Engagement (?) appeared first on Theory of Content.

What’s new in SEO? Google is using the carousel in more ways to organize stories relevant to the query. While it’s only being used for news right now, this definitely could have implications for how search results will appear in the future for other kinds of queries, like “how to cook salmon” – think baked, … Episode 48 – THIS IS THE LAST TOC OF THE DECADE Read More » The post Episode 48 – THIS IS THE LAST TOC OF THE DECADE appeared first on Theory of Content.

This week, instead of pointing to the latest SEO news, we’re going to talk about Keyword Cannibalization, and want to share a great article that breaks it down, from Joshua Hardwick at ahrefs. Amber’s favorite part of the article: Keyword cannibalization is when a single website (e.g. ahrefs.com) unintentionally targets the same keyword across multiple … Episode 47 – The One About Duplicate Content and Keyword Cannibalization Read More » The post Episode 47 – The One About Duplicate Content and Keyword Cannibalization appeared first on Theory of Content.

What’s happening in SEO this week? Everyone is still talking about the November 8th Update. The consensus is that this update is returning nonsensical results, typically from bigger websites with larger link profiles, but not necessarily the best content. We’re still observing and don’t have any definitive opinions yet.  Also big, but not necessarily relevant … Episode 46-The Real Deal with Outbound Links Read More » The post Episode 46-The Real Deal with Outbound Links appeared first on Theory of Content.

The sharp increase in image carousels underscores the importance of image SEO and provides users with one more way to reach your pages. The post Episode 045 – The Dream Team Rides Again to Answer FaceBag ! appeared first on Theory of Content.

What’s happening in SEO this week? Marie talks about the potential for linking being significant to this latest update. She specifically mentions recipe bloggers and how they link to each other. Here’s the Google Update. What are we talking about this week?  This week I’ve got a guest co-host. Joshua and I will be back … Episode 044 – Who Needs a Lawyer? Most Likely You Do. With Special Guest Jamie Lieberman Read More » The post Episode 044 – Who Needs a Lawyer? Most Likely You Do. With Special Guest Jamie Lieberman appeared first on Theory of Content.

Carrie Forrest What you’ve done with your site? How you’ve grown your site? What’s the most helpful bit of advice you’ve gleaned from this show? What’s your best advice? What’s going on with Google: Great video on Moz discussing how BERT works. People are claiming you can’t optimize for BERT. The goal of BERT is … Ep 043 – What Is Wrong With Google? With Special Guest Host Carrie Forrest Read More » The post Ep 043 – What Is Wrong With Google? With Special Guest Host Carrie Forrest appeared first on Theory of Content.

What’s happening in SEO this week? The Google Webmaster Conference was held in Mountainview this week. There are some takeaways! 5 tips and trends from Google Webmaster Conference Structured data. Over the years, Google has continued to roll out new support for additional structured data markups and continues to expand support for additional rich results … Episode 42 – Tips and Trends Read More » The post Episode 42 – Tips and Trends appeared first on Theory of Content.

What’s happening in SEO this week? Google Just Announced a Major Search Algorithm Change That Users Will Probably Love, and Some Businesses May Absolutely Hate What are we talking about this week?  The Thread From the Facebook Group: Kristi Bernadyn West: Is it okay to have multiple links to the same thing in one post? … Episode 41 – Facebag or The Thread? Read More » The post Episode 41 – Facebag or The Thread? appeared first on Theory of Content.

Google introduced no-follow in 2005. It’s 2019, and they’ve just updated it! The post Episode 40 – Be Thankful for the Traffic appeared first on Theory of Content.

Star ratings went away for a lot of Schema types. What do we think about it? Recipe and HowTo still keep their stars in rich results. The day-to-day operations of your website are as important as your content strategy. When do you rebrand, if ever? What about updating old content? Rebranding: How to do it … Episode 39 – Stars & Strategies Read More » The post Episode 39 – Stars & Strategies appeared first on Theory of Content.

What’s happening in the world of SEO this week? h Breadcrumb structured data reports now available in Google Search Console The BreadcrumbList schema allows you to mark up the breadcrumbs on your site to generate breadcrumb rich snippets for your pages in the SERPs. Let’s talk about hosting, and why it’s important for your site, … Episode 38 – All about Hosting Read More » The post Episode 38 – All about Hosting appeared first on Theory of Content.

The post Episode 37 – Cookie Monster Content appeared first on Theory of Content.

Episode 36 – Every Post A Caravaggio by Theory of Content The post Episode 36 – Every Post A Caravaggio appeared first on Theory of Content.

Episode 35 – Interview With Cheryl Sousan Of Tidymom.Net by Theory of Content The post Episode 35 – Interview With Cheryl Sousan Of Tidymom.Net appeared first on Theory of Content.

Episode 34 – What Happens When You Delete Jump To Recipes? by Theory of Content The post Episode 34 – What Happens When You Delete Jump To Recipes? appeared first on Theory of Content.

Episode 33 – Interview With Madison Wetherill by Theory of Content The post Episode 33 – Interview With Madison Wetherill appeared first on Theory of Content.

Episode 32 – Interview With Eric by Theory of Content The post Episode 32 – Interview With Eric appeared first on Theory of Content.

Episode 31 – Christmas In January by Theory of Content The post Episode 31 – Christmas In January appeared first on Theory of Content.

Episode 30 – Interview With Holly Of KidsActivities.com by Theory of Content The post Episode 30 – Interview With Holly Of KidsActivities.com appeared first on Theory of Content.

Episode 29 – A Keyword Thanksgiving by Theory of Content The post Episode 29 – A Keyword Thanksgiving appeared first on Theory of Content.

Episode 28 – Thankful For Content & Controversy by Theory of Content The post Episode 28 – Thankful For Content & Controversy appeared first on Theory of Content.

Episode 27 – Interview With Diane Williams Of Homemadefoodjunkie.com by Theory of Content The post Episode 27 – Interview With Diane Williams Of Homemadefoodjunkie.com appeared first on Theory of Content.

Episode 26 – Snail Email by Theory of Content The post Episode 26 – Snail Email appeared first on Theory of Content.

Episode 25 – Interview with Karly Campbell Of BunsInMyOven.com by Theory of Content The post Episode 25 – Interview with Karly Campbell Of BunsInMyOven.com appeared first on Theory of Content.

Episode 24 – Rand Fishkin Interview by Theory of Content The post Episode 24 – Rand Fishkin Interview appeared first on Theory of Content.

Episode 23 – Tedious Writing by Theory of Content The post Episode 23 – Tedious Writing appeared first on Theory of Content.

Episode 22 – The Everything Blog by Theory of Content The post Episode 22 – The Everything Blog appeared first on Theory of Content.

Episode 21 – Content Compliance by Theory of Content The post Episode 21 – Content Compliance appeared first on Theory of Content.

Episode 20 – We’re Back by Theory of Content The post Episode 20 – We’re Back appeared first on Theory of Content.