Podcasts about Extract

Failure is only wasted if you refuse to study it. In this episode of The Level Up Podcast, Paul Alex breaks down why every major business loss needs an honest post mortem review. Let's be real… If a launch fails… A client leaves… A deal falls apart… And you just move on without analyzing what happened… You are setting yourself up to repeat the same mistake. In this episode, you'll learn: Why ignoring a loss is operational negligence How post mortem reviews expose the real breakdown Why the system should be examined before blaming the person How honest failure analysis creates stronger processes and better results The truth is simple: A failed launch is not just a failure. A lost client is not just a loss. A broken deal is not just bad luck. It is data. And if you are willing to look directly at the wreckage… The lesson is sitting right there. What step broke? What communication failed? What expectation was unclear? What safeguard was missing? That is how elite operators turn pain into process. They review the tape. They find the weak point. They upgrade the system. And they come back sharper. The only real failure is a mistake you refuse to learn from. Confront the loss. Extract the lesson. Make the fix. And keep leveling up. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ LinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you: www.CashSwipe.com FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Co-hosts C Moore and Craig Wallace speak to neurodivergent advocate Jarad McLaughlin about politicising neurodivergence. This interview is the second in a two part series on The Independent Assessment podcast.  

LSU researchers are looking to the future and working on how to extract resources from moon dust. We talk with Chris Marvel, an assistant professor of engineering, and PhD student Emma McCarthy.

The Simile of the Driverless Bus read out by a lay disciple. Extract from "Emptiness and Stillness - A Tribute to Ajahn Brahm". Support us on https://ko-fi.com/thebuddhistsocietyofwa BSWA teachings are available: BSWA Teachings BSWA Podcast Channel BSWA DeeperDhamma Podbean Channel BSWA YouTube

In these rapidly shifting times, our communities are changing. Who do we become when our foundational relationships change? Doubting your place and God's purpose for your life can either be the next powerful step in your spiritual evolution, or the internal fracture that impacts your resilience and strength. Extract the gifts from this very important doubt, and move toward the authentic power that comes from it to building a supportive community.    Q1: Where are you hiding your doubt because of what you might lose?" Q2: What doubts do you have that could heal your community and bring them into a more authentic relationship with each other? Q3: What doubt do you have about your own possibilities, and what is right in front of you now that proves you wrong?

Extract from the latest episode of the podcast, The Independent Assessment. This month we're talking about how neurodivergence is being politicised with two advocates for autistic people. In Part 1, co-hosts C Moore and Craig Wallace interview Yenn Purkis, an advocate who is also an author, presenter and PhD candidate about changing perceptions of neurodivergence, autistic pride and the complexity of the disability community. For full episodes go to the podcast home page at https://sites.libsyn.com/597605  

Following on from the great success of the RNIB Gold medal winning Legacy Garden at the RHS Wentworth Woodhouse Flower Show 2025 the RNIB has been invited to create a garden for the RHS Sandringham Flower Show 2026 celebrating the 90th anniversary of RNIB Talking Books and the incredible impact that gifts left in Wills have on the RNIB's work too.Award-winning Garden Designer Paul Hervey-Brookes is again working on the RNIB Talking Books garden which will feature in its design the play out of extracts from a number of chosen Authors books.RNIB Connect Radio's Toby Davey was joined by Best-selling Crime Writer Lynda La Plante who has recorded an extract from ‘Buried', the first book in her Jack Warr series for the RNIB Talking Books garden to find out why she has chosen a very descriptive passage from the novel along with her thoughts on why it is so important for books to be made accessible to blind and partially sighted people.The RHS Sandringham Flower Show 2026 featuring the RNIB Talking Books garden designed by Paul Hervey-Brookes that includes an extract from ‘Buried' read by Lynda La Plante and supported by players of the Postcode Lottery is on from 22 to 26 July. To find out more and book your tickets do visit - https://www.rhs.org.uk/shows-events/rhs-sandringham-flower-show  (Image shows the RNIB Connect Radio logo. On a white background ‘RNIB' written in bold black capital letters and underlined with a bold pink line. Underneath the line: ‘Connect Radio' is written in black in a smaller font)

Over a seven-decade career, Michael Frayn has been acclaimed as a novelist, playwright, journalist, translator & memoirist. From his comedies – including the stage farce Noises Off, and a screenplay for Clockwise starring John Cleese, and the novels Headlong and Skios – to the complex political, historical and scientific themes of his stage plays Democracy and Copenhagen, he has been prolific in a diverse array of genres and subjects. He is also renowned for his stage adaptations of the works of Russian writers including Anton Chekhov. At 92, Michael Frayn advised on a recent revival of Copenhagen for the Hampstead Theatre. Producer: Edwina PitmanArchive used:Extract from To A Skylark, Percy Bysshe Shelley, read by Timothy West, BBC Radio 4, 27 April 1998 Extract from Spies, Michael Frayn, read by Martin Jarvis, BBC Radio 4, 29 April 2002 Clip from Wild Honey, Michael Frayn/Anton Chekov, BBC Radio 4, 20 January 1989 Extract from Scoop, Evelyn Waugh, read by Robert Hardy, BBC Radio 4, 3 April 1998 Clip from Noises Off, Peter Bogdanovich, 1992 Clip from Clockwise, Christopher Morahan, 1986 Clip from Copenhagen, Howard Davies, 2002

Would love your feedback send us a Text MessageCameron helps people reconnect with themselves emotionally, psychologically, and spiritually. Through psychic mediumship, psychotherapy, and counselling, he supports people in understanding their patterns, relationships, struggles, and their deeper path with warmth, honesty, and grounded insight. Raised in a Catholic environment, Cameron experienced a sense of faith early in life, but through common cultural influences, his natural instinct was to question, analyse, and understand the world through logic. That way of seeing everything led him to study space, science and engineering, where he built a successful career and eventually stepped into executive roles in aircraft and military manufacturing.  But life had other plans. Illnesses took hold and became heavy, disruptions in personal life and personality traits started to become an issue, and gradually there was a growing sense that something essential was missing. This led him into a deeper journey of healing, meaning, and spiritual truth. The work he offers today combines lived experience, professional training, and spiritual study to support emotional healing, self-understanding, and deeper guidance.If what I share resonates, people can work with me through private mediumship readings or deeper therapeutic work. My email is CameronPsychicMedium@gmail.com, and I can be found on Instagram and Facebook at @CameronPsychicMedium. > Show jingle To play after show jingle Paula Mary is a Shamanic Practitioner and Energy Healer. Psychic Medium and Meditation Teacher too.  Paula Mary specializes in Psychic Surgery know as Trance Healing. Her work involves a diagnostic journey first on a client, Paula goes into trance during her Shamanic Practice.  Shamanic Practice includes, Soul Retrieval, Power Retrieval, Fluid and Solid energy Extract ( energy attachments) Ancestral Healing, Past life Healing, Curse Removal, House Clearing.  Workshops in Journey into the lower and middle and upper world. For more information please email Paula Mary on Thepsychicclinic@aol.com Paula also is a Psychic Medium Thepsychicclinic.comthepsychicclinic@aol.comSpiritual Surgery is a Development ShowFollow The Spiritual Surgery Podcast on:Facebook The Spiritual Surgery Podcast Twitter: Spiritual Surgery ShowInstagram: the_spiritual_surgery_podcastThepsychicclinic.com Email:SpiritualSurgery@thepsychicclinic.com or Thepsychicclinic@aol.comfollow Paula Mary, The Psychic Clinic on Facebook Please if you like the show please review as this helps the Podcast Charts Thank you in advance 

If you think AI is just another productivity tool your business can bolt on to stay ahead, Shawn Busse has a wake-up call for you. In this riveting conversation, Brandon Laws sits down with Shawn Busse, founder of marketing firm Kinesis, keynote speaker, and one of the sharpest strategic thinkers in the business world, to unpack a truth that most leaders aren't ready to hear: AI isn't going to save companies that have optimized the creativity out of themselves. Shawn draws on provocative ideas from "The Great Rotation" by Latticework, Kent Beck's explore-expand-extract model, and Blue Ocean Strategy to build a compelling case that decades of Wall Street-driven optimization have left businesses intellectually hollowed out, right at the moment when original thinking matters most. From the collapse of "AI slop" content marketing to the resurgence of the physical, tactile "3D world," this episode is packed with ideas that will challenge how you think about your organization, your people, and your competitive future. Key Timestamps [00:01] Welcome and Introduction Brandon introduces Shawn Busse and the central thesis of the episode: AI is not going to save uncreative, non-innovative companies. [01:20] "The Great Rotation": AI and the Supply Shock in the Digital World Shawn unpacks the Latticework article that crystallized his thinking: how AI has turbocharged oversupply in the 2D digital world and why the 3D, tangible world is where value is shifting next. [04:52] The Rise of "AI Slop" and Why Playing the Volume Game Is a Losing Strategy The conversation turns to how AI-generated content floods channels with "halfway decent" material, and why competing on volume alone is a dead end for businesses. [07:00] Real-World AI Use Cases: Bookkeeping, Contracts, and Appraisals Shawn shares his own eye-opening experiences using AI to replace a $700 bookkeeping task and to expose critical flaws in a real estate appraisal at zero cost, illustrating how AI is moving up market one low-risk task at a time. [11:34] Business Is in a Crisis of Creativity Shawn delivers his TED talk moment: how 40+ years of Wall Street-driven optimization has squeezed creativity out of corporate America, and how AI is now wiping out the very jobs that optimization produced. [13:00] The ADP Effect: When Profit Becomes the Enemy of Innovation Using ADP as a case study, Shawn examines how large companies generate extraordinary profit margins while actively cutting employees and delivering diminishing value, and what that signals for the future. [19:31] The Subscription Trap: How Innovation Gave Way to Lock-In From HP printers to Adobe to Google, Shawn traces the arc of once-great innovators who traded breakthrough products for recurring revenue extraction, and why AI may finally break those lock-ins. [22:43] Kent Beck's Model: Explore, Expand, Extract, and What Comes Next Shawn walks through Kent Beck's framework for understanding business lifecycles and makes the case that AI's real opportunity isn't labor replacement; it's unlocking entirely new ways to create value. [24:40] A Live Example: Using AI to Transform LinkedIn Marketing Strategy Shawn shares a compelling real client story, using AI to analyze a year's worth of LinkedIn data across 18 employees, and the surprising insights about storytelling that emerged with zero expensive subscriptions required. [28:48] 10% GDP Growth and 10% Unemployment: Weighing Dario Amodei's Prediction Brandon raises the Anthropic CEO's striking economic forecast. Shawn offers a grounded, honest take: respect the prediction, don't panic, but don't ignore it either. [31:43] From Skeptic to Believer: Shawn's Own AI Journey Shawn reflects on how he went from dismissing AI as Silicon Valley hype to making it a core part of his strategic worldview, and why maintaining a beginner's mind is harder than it sounds. [33:07] The Opportunity for Small Business: Where Small Can Beat Big Why the democratization of software through AI could give small and mid-sized businesses their best competitive opportunity in decades, if they're willing to think creatively. [35:02] The Digital Rejection Wave: Phones, Schools, and Anxious Generations The conversation broadens to the rising cultural pushback against screen saturation, what it means for the next workforce, and why the "soft skills" of curiosity, empathy, and communication may be the most AI-proof assets a person can have. [38:35] Blue Ocean Strategy: The Best Answer to an AI-Commoditized World Shawn closes with his rallying cry: stop competing in red oceans of optimized mediocrity and start creating things that have never existed before. AI can optimize what already exists, but it cannot imagine what doesn't yet. A QUICK GLIMPSE INTO OUR PODCAST Podcast: Transform Your Workplace, sponsored by Xenium HR Host: Brandon Laws In Brandon's own words: "The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders." About Xenium HR Xenium HR is on a mission to transform workplaces by providing expert outsourced HR and payroll services for small and medium-sized businesses. With a people-first approach, Xenium helps organizations create thriving work environments where employees feel valued and supported. From navigating compliance to enhancing workplace culture, Xenium offers tailored solutions that empower growth and simplify HR. Whether managing employee relations, payroll processing, or implementing impactful training programs, Xenium is the trusted partner businesses rely on to elevate their workplace experience. Discover how Xenium can transform your workplace: Learn more Connect with Brandon Laws: LinkedIn | Instagram | About Connect with Xenium HR: Website | LinkedIn | Facebook | Twitter | Instagram | YouTube

Would love your feedback send us a Text MessagePaula Mary interviews the amazing soul, Jules Bridges and talks about her experiences when she was 5 years old. talk about her charity events for a local hospice and her events too Julesbridges.weebly.comShow jingle To play after show jingle Paula Mary is a Shamanic Practitioner and Energy Healer. Psychic Medium and Meditation Teacher too.  Paula Mary specializes in Psychic Surgery know as Trance Healing. Her work involves a diagnostic journey first on a client, Paula goes into trance during her Shamanic Practice.  Shamanic Practice includes, Soul Retrieval, Power Retrieval, Fluid and Solid energy Extract ( energy attachments) Ancestral Healing, Past life Healing, Curse Removal, House Clearing.  Workshops in Journey into the lower and middle and upper world. For more information please email Paula Mary on Thepsychicclinic@aol.com Paula also is a Psychic Medium Thepsychicclinic.comthepsychicclinic@aol.comSpiritual Surgery is a Development ShowFollow The Spiritual Surgery Podcast on:Facebook The Spiritual Surgery Podcast Twitter: Spiritual Surgery ShowInstagram: the_spiritual_surgery_podcastThepsychicclinic.com Email:SpiritualSurgery@thepsychicclinic.com or Thepsychicclinic@aol.comfollow Paula Mary, The Psychic Clinic on Facebook Please if you like the show please review as this helps the Podcast Charts Thank you in advance 

Send Zorba a message!Zorba digs into how harmful are the chemicals that make our lawns weed-free and impossibly green. He helps out a caller who wants to politely switch doctors, and he helps a listener who has statin questions. Zorba weighs in on tart cherry extract, we hear a mom joke, and Karl talks about the shock jock radio DJs from his childhood.Support the showProduction, edit, and music by Karl ChristensonSend your question to Dr. Zorba (he loves to help!):Phone: 608-492-9292 (call anytime)Email: askdoctorzorba@gmail.comWeb: www.doctorzorba.orgStay well!

Send Zorba a message!Zorba digs into how harmful are the chemicals that make our lawns weed-free and impossibly green. He helps out a caller who wants to politely switch doctors, and he helps a listener who has statin questions. Zorba weighs in on tart cherry extract, we hear a mom joke, and Karl talks about the shock jock radio DJs from his childhood.Support the showProduction, edit, and music by Karl ChristensonSend your question to Dr. Zorba (he loves to help!):Phone: 608-492-9292 (call anytime)Email: askdoctorzorba@gmail.comWeb: www.doctorzorba.orgStay well!

In our final episode on Persuasion, we talk about how much more satisfactory this is than the original ending, the purpose of the discussion between Mrs Croft and Mrs Musgrove, the conversation between Anne and Captain Harville, Wentworth's letter, his feeling that he had a moral obligation to marry Louisa and the wrap-up of the story.The character we discuss is Anne Elliot. In the historical section, Michael talks about the British Navy at the end of, and after, the Napoleonic Wars, and for popular culture Harriet discusses various modernised versions of Persuasion.Things we mention:General discussion:Janet Todd and Antje Blank [Editors], The Cambridge Edition of the Works of Jane Austen: Persuasion (2006)Character discussion:YouTube video: Karolina Żebrowska, Why Does Hollywood Hate Gentle Characters? ‖ Netflix “Persuasion” Review (2022)Popular culture discussion:Melissa Nathan, Persuading Annie (2000)Sara Marks, Modern Persuasion (2017)Sonali Dev, Recipe for Persuasion (2020)Sarah Dass, Where the Rhythm Takes You (2021)Uzma Jalaluddin, Much Ado About Nada (2023)Melodie Edwards, Once Persuaded Twice Shy (2024)Rhombus Media, Slings and Arrows (2003-2006) [mentioned but not a Persuasion adaptation]Diana Peterfreund, For Darkness Shows the Stars (2012)John Wyndham, The Chrysalids (1955) [mentioned but not a Persuasion adaptation]Suzanne Collins, The Hunger Games (2008) [mentioned but not a Persuasion adaptation]Creative commons music used:Extract from Wolfgang Amadeus Mozart, Sonata No. 12 in F Major, ii. Adagio.Extract from Joseph Haydn, Piano Sonata No. 38. Performance by Ivan Ilić, recorded in Manchester in December, 2006. File originally from IMSLP.Extract from Wolfgang Amadeus Mozart, Sonata No. 13 in B-Flat Major, iii. Allegretto Grazioso. File originally from Musopen.Extract from George Frideric Handel, Suite I, No. 2 in F Major, ii. Allegro. File originally from Musopen.Extract from Ludwig van Beethoven, Piano Sonata No. 28 in A major. File originally from Musopen.

You know you need to show up on LinkedIn. You know your recruits are watching. You know your positioning matters. But there is a tension. You want to cast vision… Without sounding like a corporate press release. Because the moment your content feels scripted, polished, or generic, you lose people. In this episode of Recruiting Conversations, I give you a simple, repeatable framework to communicate vision in a way that feels human, grounded, and magnetic. Episode Breakdown [00:00] The Real Challenge Leaders know they need to communicate vision publicly. But most default to language that feels: Stiff Scripted Generic Corporate And that disconnect costs attention and trust. The 4-Part Framework for Non-Corporate Vision Content [01:20] 1. Start With a Personal Story Corporate language feels distant. Story feels human. Instead of starting with: At our organization, we are committed to excellence Start with something real: A conversation A mistake A lesson A moment with your team Story creates connection. [02:00] 2. Extract a Clear Belief After the story, define what you believe. Not what sounds polished. Not what your company says. What you believe as a leader. Example: I believe growth stalls when leaders stop casting a bigger picture Beliefs create differentiation. Corporate language creates sameness. [02:25] 3. Share a Simple Framework Vision becomes powerful when it becomes practical. Break it into 2 to 3 clear points. Example: Here is what I focus on when building a team that scales: Clarity of direction Consistency of standards Visible leadership Simple. Actionable. Memorable. [02:50] 4. End With an Invitation Do not pitch. Invite. Instead of: Reach out if you are interested Say: Curious how other leaders are thinking about this Or If you are building something bigger this year, I would love to connect This creates conversation, not pressure. [03:15] What This Looks Like in Real Life Start with a moment Share a belief Break it down simply Invite dialogue That is vision. And it does not feel corporate. [03:50] The Communication Shift Write like you speak. Short sentences Clear thoughts Direct language Avoid: Buzzwords Jargon Abstract phrases Talk like you are sitting across from another leader. [04:10] The Deeper Truth Most corporate language is not intentional. It is a cover for lack of clarity. When you are clear on: What you believe What you are building Your language becomes simple. And simple is powerful. Key Takeaways Story Creates Connection – Start with something real, not polished Belief Creates Differentiation – Say what you believe, not what sounds good Framework Creates Clarity – Break ideas into simple, actionable points Invitation Creates Engagement – Open the door instead of pushing Clarity Eliminates Corporate Tone – The clearer you are, the more human you sound Here is the shift. You stop trying to sound impressive. And you start trying to sound real. Because in 2026, the leaders who communicate vision clearly and consistently will attract the right people faster than those hiding behind safe language. Want Help Refining Your LinkedIn Messaging? If you want to build a content strategy that reflects your leadership voice and consistently attracts aligned recruits, let's work through it together. You can book time directly on Richard's calendar and we will walk through: Your current LinkedIn messaging How to clarify your leadership voice How to apply this framework consistently How to create content that attracts instead of blends in Visit bookrichardnow.com and grab a time that works for you. You do not need better words. You need clearer ones. And that is what people remember.  

If you've ever experienced a setback in your business that left you stuck, overthinking your next step, or questioning what to do next, shifting your perspective is what helps you rebuild momentum.Because whether it's a client dropping out, a launch not going to plan, low sign-ups, or a week that completely unravels, setbacks happen. What determines your progress isn't the setback itself, it's how you respond to it.In this episode, I'm sharing a simple but powerful framework to help you stop spiralling, rebuild your confidence and start moving forward again with clarity and intention next time you're faced with a setback in your business.We're diving into how to:

“By the time you dot the final I's and cross the final T's, the assessment is already out of date.”— Taylor SullivanEpisode OverviewIn this episode I'm joined by rising I/O rockstar Taylor Sullivan, IO psychologist and the architect of Workera's assessment strategy. With Taylor's guidance Workera, a verified skills intelligence platform, is doing something most of the industry is still afraid to do: going all in on using AI to build, deliver, and validate AI-based assessments.Taylor and I (and my AI co-host Mayda Tokens) dig into how this actually works, why it's scientifically defensible, and why the industry needs to stop waiting and start moving.Topics Discussed & Key Insights1. Traditional Assessment Development Is Already BrokenBy the time a traditional assessment clears all the I-dotting and T-crossing, it's often already out of date. AI changes that — enabling dynamic content generation, richer construct understanding, and real-time iteration that keeps pace with how work actually evolves.2. Codifying Measurement Science Into a Multi-Agent SystemWorkera didn't just bolt AI onto existing processes. They embedded IO psychology's core principles — evidence-centered design, validity frameworks, job analysis — directly into a multi-agent authoring system. Experts define the standards. Agents execute to those standards. The science drives the machine, not the other way around.Here's a brief sketch of how it works in practice* Define the purpose — Tell the agent what you're measuring and why. This grounds everything that follows.* Extract the construct — The agent probes the skill space using critical incident techniques, identifying what great performance actually looks like.* Design the assessment — The agent selects question formats (multiple choice, drag and drop, voice interaction, sequencing) based on what will best elicit evidence of the skill.* Automated quality review — Before anything goes live, the system checks for bias, language issues, and content alignment to the original skill definition.* Monitor and improve — Once deployed, the agent tracks response patterns, flags problems, and learns from score appeals adjudicated by humans.The skill domain is flexible — it works for cheeseburgers or cybersecurity. The methodology behind it is the same either way.3. The “Harness” — Why This Is SafeThe key to responsible agentic AI isn't less autonomy — it's a well-designed harness (the constrained ecosystem where the agents do their thing). Human experts define what good looks like, set quality thresholds, and build in escalation points. The agents work within those constraints and loop back when they hit uncertainty. As Taylor puts it: “It's not running completely autonomously unchecked.”4. This Is About Development, Not Just HiringWorkera's primary focus is post-hire — workforce development, upskilling, and learning. Once an assessment identifies verified gaps in a person's skills, the platform connects those gaps directly to personalized learning plans, curating from an organization's existing content library. Two people can get the same score on an assessment and walk away with completely different development paths based on their specific pattern of strengths and gaps.5. Verified Skills Intelligence — What It Actually MeansIn a world where AI can write a perfect resume and LinkedIn profile for anyone, credentials are noise. Verified skills intelligence cuts through that — using assessment to generate actual evidence of what someone can do, fit for the stakes of the decision being made.Final TakeawayThe tools to move beyond multiple choice, beyond static assessments, and beyond slow validation cycles exist today. The bottleneck isn't technology — it's the will to trust well-designed systems. When the science is built into the machine from the start, speed and rigor aren't in conflict. They're the same thing. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit charleshandler.substack.com

Learn how yucca extract uses natural saponins to transform water penetration, lock in moisture, and significantly boost drought resilience. Find out why this organic biostimulant outperforms synthetic wetting agents for eco-conscious homeowners. Find out more at https://gsplantfoods.com/collections/soil/products/yucca-wet GS Plant Foods City: Lake Mary Address: 4300 West Lake Mary Boulevard Website: https://gsplantfoods.com/

Booker Prize-winning author David Szalay talks to John Wilson about his creative influences. His 2009 debut novel London and The South East, based on his experience of working in telesales, won the Betty Trask Award. The author of six books, his work often defies easy classification: his 2016 novel All That Man Is comprises nine standalone short stories which share the overarching theme of masculinity. His 2018 novel Turbulence follows 12 loosely-linked characters on a dozen flights around the world. In 2025 he won the Booker with Flesh, a rags to riches story told across several decades.Producer: Edwina PitmanArchive used: Extract from T S Eliot, Preludes 1, read by Jeremy Irons, BBC Radio 4, 25 December 2021 Extract from T S Eliot, The Waste Land, read by Jeremy Irons, BBC Radio 4, 2 January 2022 Clip from trailer of Downhill Racer, Michael Ritchie, 1969 Clip from trailer of Taxi Driver, Martin Scorsese, 1976 Extract from David Szalay, Flesh, read by David Szalay Clip from Barry Lyndon, Stanley Kubrick, 1975 Clip from 2025 Booker Prize ceremony

Hosts Lois Houston and Nikita Abraham are joined by Brent Dayley, Senior Principal APEX and Apps Dev Instructor, to explore the latest vector AI supporting features in Oracle Exadata and GoldenGate 23ai. The conversation begins with an overview of Exadata's capabilities and then shifts to how GoldenGate is powering distributed AI, real-time data streaming, and analytics with advanced microservices architecture. Brent highlights recent GoldenGate enhancements, including distributed vector support, robust monitoring, OCI IAM integration, and support for next-generation AI workloads via real-time vector hubs.   Oracle AI Vector Search Deep Dive: https://mylearn.oracle.com/ou/course/oracle-ai-vector-search-deep-dive/144706/ Oracle University Learning Community: https://education.oracle.com/ou-community LinkedIn: https://www.linkedin.com/showcase/oracle-university/ X: https://x.com/Oracle_Edu   Special thanks to Arijit Ghosh, Anna Hulkower, and the OU Studio Team for helping us create this episode.   Please note, this episode was recorded before Oracle AI Database 26ai replaced Oracle Database 23ai. However, all concepts and features discussed remain fully relevant to the latest release.   -------------------------------------------------------   Episode Transcript:   00:00 Welcome to the Oracle University Podcast, the first stop on your cloud journey. During this series of informative podcasts, we'll bring you foundational training on the most popular Oracle technologies. Let's get started! 00:26 Lois: Hello and welcome to another episode of the Oracle University Podcast! I'm Lois Houston, Director of Communications and Adoption Programs with Customer Success Services, and with me is Nikita Abraham, Team Lead of Editorial Services with Oracle University.  Nikita: Hi everyone! Thanks for joining us! In our previous episode of this series, we took a deep dive into Oracle AI Vector Search and Retrieval Augmented Generation, or RAG, showing how unstructured data can be transformed into embeddings to power smarter, more context-aware AI with Oracle Database 23ai. Lois: That's right, Niki. We also explored how the OCI Generative AI service can be used with both Python and PL/SQL, and how AI Vector Search enables relevant information retrieval for large language model prompts. 01:21 Nikita: Today, we're focusing on the latest supporting features for Oracle AI Vector Search. Joining us once again is Brent Dayley, Senior Principal APEX and Apps Dev Instructor. Welcome back, Brent! To kick things off, could you outline what's new in Exadata with the 24ai release, particularly for AI storage? Brent: So Exadata has ushered in a new era of AI capabilities with 24ai release. Key features of Exadata system software 24ai include AI Smart Scan, Exadata RDMA Memory, known as XRMEM, Exadata Smart Flash Cache, and on-storage processing.  In-Memory Columnar Speed JSON Queries, Transparent Cross-Tier Scans, and caching enhancements, including Columnar Smart Scan at Memory Speed, Exadata Cache Observability, and Automatic KEEP Object Load into Exadata Flash Cache.  Now, Exadata system software 24ai is a significant release. It ushers in a new era of AI capabilities for Oracle Database users.  Now there have been some infrastructure improvements, including the ability to increase the number of virtual machines on X10M and Secure Boot for KVM Virtual Machines.  We have also improved and enhanced high availability and network resilience, including improved RoCE Network Resilience and enhanced RoCE Network Discovery. There have been some enhancements for monitoring and management, including AWR and SQL Monitor Enhancements and JSON API for Management Server.  Additionally, security enhancement. SNMP Security. Now, Exadata system software 24ai is supported on Exadata database machines and storage expansion racks from X6 and newer.  03:40 Lois: Those are some fantastic advancements for Exadata users. Now, let's pivot to distributed AI. Brent, can you walk us through how GoldenGate enables distributed AI? Brent: Let's take a look at some common GoldenGate use cases as a refresher. The first use case is multi-active, high availability, and cross-region deployments, spanning on-premises and cloud environments.  Another use case includes data offloading and data hub creation in order to support multiple downstream applications. Real-time data stores for Downstream Marts and Analytics. Micro and mini services architecture and an audit history of transactions.  Other use cases include migrations and upgrades of databases, including OCI-hosted databases. Another use case would be creating analytic data feeds for various applications, including SaaS and on-premises apps. And finally, stream analytics using application and transaction events captured by GoldenGate Stream Analytics.  05:03 Nikita: We know GoldenGate has long been a staple for enterprise data integration. So Brent, what makes GoldenGate the best choice today, and how has its architecture evolved? Brent: It offers DIY Stream Analytics. GoldenGate does remain the top choice for Enterprise Standard, real-time data streaming. It supports Oracle and third-party databases, vector sources, messaging systems, and NoSQL databases.  OCI offers a fully managed pipeline builder for Stream Analytics. This pipeline leverages various OCI services, such as OCI Streaming for real-time event ingestion, OCI Dataflow for stream processing, OCI Big Data for data storage and processing, and OCI Stream Analytics for real-time event processing and analysis.  GoldenGate microservices, available since 2017 in Oracle GoldenGate 12.3, is used in over 4,000 deployments in OCI. Benefits of GoldenGate microservices include the ability to employ the same trusted Extract and Replicat processes as the classic architecture.  Provides flexible and secure remote administration through a user-friendly web interface or CLI. Deployable on-premises in OCI as a service and in third-party cloud environments. Simplified patching and upgrading process.  Now the GoldenGate architecture evolution. First, classic architecture that was deprecated in version 19c and desupported in 23ai. Microservices Architecture introduced in version 12.3 and is the recommended architecture. A migration utility is available to upgrade from classic to microservices architecture.  07:12 Are you ready to create and manage AI Agents in Fusion Applications? Check out the Oracle AI Agent Studio for Fusion Applications courses! Start with the Foundations course to build, customize, and deploy AI Agents, and then advance to the Developer Professional certification. Explore hands-on labs and real-world case studies. Visit mylearn.oracle.com for all the details.  07:39 Nikita: Welcome back! It sounds like the latest GoldenGate updates offer new features and integrations. Could you share more about these enhancements? Brent: There are many new features and enhancements in GoldenGate, along with microservices, including a redesigned GUI for enhanced usability. Integration with StatsD and Telegraf for monitoring and metrics. OCI IAM integration for secure access control.  JSON Relational Duality for flexible data handling. Next-generation AI with distributed vector support. PDB Extract Capture for efficient data extraction from Oracle Pluggable Databases. DDL notification on Target Tables for schema evolution management.  Support for non-Oracle and Big Data technologies. Online DDL and EBR enhancement for improved performance. Data Streams Pub-Sub for asynchronous data dissemination. Async API support for standardized event communication. High-availability clusters for increased resilience. Trail Files Management for efficient data storage. And support for new features in 23ai database.  It also includes integrated diagnostics for improved troubleshooting of IE and IR processes. And 30 or more OS and database certifications for wider platform support. @Dbfunction Mapping for custom data transformations. And lastly, GoldenGate free recipes for pre-built solutions and best practices.  New in GoldenGate, distributed AI processing with vector replication.  09:37 Lois: And what type of use cases does this enable? Brent: Migrating vectors into Oracle Vector Database. Replicating and consolidating vector changes. Implementing multi-cloud, multi-active Oracle vector databases. Streaming text and vector changes to search engines.  Key considerations include that embedding models must be consistent across all vector stores for effective similarity searches.  10:09 Lois: Now, many organizations wonder if they can use generative AI with their own business data. Brent, how do enterprises typically approach this? Brent: Organizations are using generative AI typically like this.  Building LLMs from scratch. Training models on proprietary data for specific tasks. Fine-tuning LLMs, adapting pre-trained models to a specific domain using private data. And prompt engineering with retrieval augmented generation or RAG. Augmenting prompts with relevant information retrieved from a knowledge base to improve the accuracy and relevance of LLM responses.  Now it's possible to create a real-time vector hub for GenAI. This hub can ingest real-time data from various sources, including Oracle and third-party relational databases, vector databases, third-party messaging systems, and NoSQL databases, business updates, documents, events, and alerts.  11:11 Nikita: And how does the vector hub work?  Brent: DML and DDL changes, vector changes, and prompt or chat history are used to enrich prompts. And embedding model generates embeddings from the text data.  Similarity search is performed on these embeddings to retrieve relevant information from the vector hub. The retrieved information is used to augment the prompt, leading to more accurate and trustworthy answers from the LLM. Now, the benefits of real-time data and generative AI include the ability to ensure answers are based on fresh business data. And helps reduce hallucinations in generative AI responses.  Actionable AI and machine learning from streaming pipelines allows data from ERP and SaaS applications, databases, event messaging systems, and NoSQL databases to be ingested into streaming pipelines. This data can then be used for AI and machine learning model training, similarity searches, machine learning tasks, external AI, and machine learning integrations, alerts, and data product creation.  12:25 Lois: So if you had to summarize, Brent, why does GoldenGate 23ai stand out for artificial intelligence workloads? Brent: Well, first up, it improves data quality for AI model training and fine-tuning. And secondly, it enhances retrieval augmented generation by providing real-time access to relevant business data, leading to more accurate and trustworthy generative AI responses.  Nikita: Thank you, Brent, for sharing your insights and detailing these exciting new features across Oracle's AI stack. If you'd like to dive deeper into these topics, don't forget to visit mylearn.oracle.com and look for Oracle AI Vector Search Deep Dive course. Until next time, this is Nikita Abraham… Lois: And Lois Houston, signing off! 13:16 That's all for this episode of the Oracle University Podcast. If you enjoyed listening, please click Subscribe to get all the latest episodes. We'd also love it if you would take a moment to rate and review us on your podcast app. See you again on the next episode of the Oracle University Podcast.  

AP correspondent Julie Walker reports the US backs a South Africa project to extract rare earths despite a diplomatic clash.

What a breath of fresh air. Martha is a tonic! I love her work ethic, her joyful spirit, her vision, community, the power of mindset, and her love of Leitrim. Bain taitneamh as! Extract shining out of it! Grma, a chara Martha! Thank you, friend, Martha :)Ba phleisiúr é caint leat - It was a pleasure to talk to you.Follow her journey and get excellent book recommendations, too! Martha Gilheaney (@marthagiheaney)

Freedom begins when your money works harder than you do.In this episode of The $100M Entrepreneur Podcast, Brad breaks down the real difference between building a business and building wealth. He introduces the “earn, extract, invest” flywheel — and explains why leaving all your profits inside your business is one of the biggest mistakes entrepreneurs make.You'll learn how to turn business income into a personal wealth engine, the key differences between business owners and true entrepreneurs, and how to start building passive income that funds your lifestyle.If you want to stop trading time for money and start building real, generational wealth, this episode will show you how to make the shift.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

LtCOL. Bill Astore : Trump's Failed Mission to Extract Uranium.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Opposition Leader Angus Taylor spoke with Mark Levy about the ongoing fuel crisis impacting Australians, including the legislation holding back the country from sourcing its own natural resources.See omnystudio.com/listener for privacy information.

In this episode of the Collectability podcast, Tania Edwards is joined by Reginald Brack, Senior Vice President and Head of Department for Freeman's Watches, and John Reardon, to discuss one of the most extraordinary pocket watches to come to market in recent memory: the gold Tiffany & Co.-signed Patek Philippe pocket watch owned by John Jacob Astor IV, recovered from his body following the sinking of the Titanic.John Jacob Astor IV was widely regarded as the wealthiest passenger aboard the Titanic. He helped his pregnant wife into a lifeboat, remained behind, and did not survive. The watch was purchased through Tiffany & Co. in 1904, remained within the Astor family for more than a century, and is supported by documented recovery, continuous family ownership, expert authentication, and an Extract from the Archives from Patek Philippe.In this conversation, Tania, Reginald, and John discuss the provenance, the history, the watch itself, and what it means to hold an object that connects so directly to one of the most famous nights in modern history.The watch and pencil will be offered at Freeman's in Chicago on April 22, 2026, with an estimate of $300,000 to $500,000 for the watch and $10,000 to $20,000 for the pencil.If you enjoyed this episode, please like

Books Read from:Extract from ‘April' from Wheel of the Year: Living the Magical Life by Pauline Campanelli‘Cunning Belladonna' from Kitchen Witch: Food Folklore & Fairy Tale by me! Sarah Robinson‘Belladonna' from Unprofessional Tales by Norman Douglas, 1901Sarah XXX(I have changed the sound settings for the pod episode this month, do let me know if it's better or worse! or indeed if you can't tell the difference!)

Plus: Sysco nears a deal to buy family-owned Restaurant Depot for roughly $29 billion. And Chinese EV leader BYD posts its first annual profit decline in four years amid fierce competition and soft domestic demand. Luke Vargas hosts.  Sign up for WSJ's free What's News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode, Eric coaches a listener named Birgit as she rebuilds her daily routine after a long-term illness and her children leaving home. Together, they explore practical strategies for habit formation, focusing on starting with a consistent healthy habits. Using frameworks like SPAR and RENEW, they discuss breaking habits into small steps, planning ahead, and responding compassionately to setbacks. The conversation highlights the importance of structure, self-kindness, and progress over perfection, offering listeners actionable advice for building sustainable routines during life transitions. Exciting News!!! Coming in March, 2026, my new book, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠How a Little Becomes a Lot: The Art of Small Changes for a More Meaningful Life is now available for pre-orders!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Key Takeaways: Rebuilding life after a long-term illness and navigating changes in daily structure. Establishing a consistent morning routine, focusing on a healthy breakfast habit. The importance of specificity and simplicity in habit formation. Strategies for reducing decision fatigue and avoiding procrastination. The SPA framework: Specificity, Prompts, Alignment, and Resilience for habit building. The RENEW framework for resetting habits after setbacks: Recognize, Embrace your Why, Neutralize emotional drama, Extract the lesson, and Walk forward. The role of self-compassion and positive self-talk in maintaining habits. The significance of small, manageable actions to overcome resistance. The impact of environmental setup on habit formation and behavior. Emphasizing progress over perfection in the journey of habit change. For full show notes:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠!⁠⁠⁠⁠⁠⁠ If you enjoyed this episode, check out these other episodes: Why Willpower Isn't Enough: The Tiny Habits Method Explained with Dr. BJ Fogg How to Create Elastic Habits that Adapt to Your Day with Stephen Guise By purchasing products and/or services from our sponsors, you are helping to support The One You Feed, and we greatly appreciate it. Thank you! This episode is sponsored by: ⁠Shopify⁠ – The commerce platform that helps you build, grow, and manage your business all in one place. Start your $1/month trial at shopify.com/feed. ⁠Pebl⁠ – an AI-powered platform that helps companies hire and manage global teams in 185+ countries. Get a free estimate at ⁠hipebl.ai⁠ ⁠Brodo Broth⁠: Shop the best broth on the planet with Brodo.  Head to ⁠Brodo.com/TOYF⁠ for 20% off your first subscription order and use code TOYF for an additional $10 off. ⁠Alma⁠ is on a mission to simplify access to high-quality, affordable mental health care. Visit ⁠helloalma.com⁠ to learn more! Learn more about your ad choices. Visit megaphone.fm/adchoices

In Recall This Book's second episode (January 2019) John and Elizabeth spoke with their brilliant Brandeis colleague, the MacArthur-winning neuroscientist Gina Turrigiano, about a number of different facets of addiction. The conversation seems as timely as ever. What makes an addiction to a morning constitutional different from–or similar to–an addiction to Fentanyl? What are the biological and social factors to consider? Should the addict be thought of in binary terms, or addiction as a state that people move into and out of? They contemplate these questions through biological, anthropological, and literary lenses, drawing on Marc Lewis, Angela Garcia, and Thomas de Quincey. Late in the episode, there's also a Sprockets joke. Then, in Recallable Books, Gina recommends David Linden's The Compass of Pleasure, Elizabeth recommends When I Wear My Alligator Boots by Shaylih Muehlmann, and John recommends Sam Quinones's Dreamland. Discussed in this episode: Marc Lewis, The Biology of Desire: Why Addiction Is Not a Disease Angela Garcia, The Pastoral Clinic: Addiction and Dispossession Along the Rio Grande Thomas de Quincey, Confessions of an English Opium Eater: Being an Extract from the Life of a Scholar David Linden, The Compass of Pleasure: How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka, Learning, and Gambling Feel So Good Shaylih Muehlmann, When I Wear My Alligator Boots: Narco-Culture in the U.S. Mexico Borderlands Sam Quinones, Dreamland: The True Tale of America's Opiate Epidemic Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

In Recall This Book's second episode (January 2019) John and Elizabeth spoke with their brilliant Brandeis colleague, the MacArthur-winning neuroscientist Gina Turrigiano, about a number of different facets of addiction. The conversation seems as timely as ever. What makes an addiction to a morning constitutional different from–or similar to–an addiction to Fentanyl? What are the biological and social factors to consider? Should the addict be thought of in binary terms, or addiction as a state that people move into and out of? They contemplate these questions through biological, anthropological, and literary lenses, drawing on Marc Lewis, Angela Garcia, and Thomas de Quincey. Late in the episode, there's also a Sprockets joke. Then, in Recallable Books, Gina recommends David Linden's The Compass of Pleasure, Elizabeth recommends When I Wear My Alligator Boots by Shaylih Muehlmann, and John recommends Sam Quinones's Dreamland. Discussed in this episode: Marc Lewis, The Biology of Desire: Why Addiction Is Not a Disease Angela Garcia, The Pastoral Clinic: Addiction and Dispossession Along the Rio Grande Thomas de Quincey, Confessions of an English Opium Eater: Being an Extract from the Life of a Scholar David Linden, The Compass of Pleasure: How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka, Learning, and Gambling Feel So Good Shaylih Muehlmann, When I Wear My Alligator Boots: Narco-Culture in the U.S. Mexico Borderlands Sam Quinones, Dreamland: The True Tale of America's Opiate Epidemic Read transcript here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Recall This Book's second episode (January 2019) John and Elizabeth spoke with their brilliant Brandeis colleague, the MacArthur-winning neuroscientist Gina Turrigiano, about a number of different facets of addiction. The conversation seems as timely as ever. What makes an addiction to a morning constitutional different from–or similar to–an addiction to Fentanyl? What are the biological and social factors to consider? Should the addict be thought of in binary terms, or addiction as a state that people move into and out of? They contemplate these questions through biological, anthropological, and literary lenses, drawing on Marc Lewis, Angela Garcia, and Thomas de Quincey. Late in the episode, there's also a Sprockets joke. Then, in Recallable Books, Gina recommends David Linden's The Compass of Pleasure, Elizabeth recommends When I Wear My Alligator Boots by Shaylih Muehlmann, and John recommends Sam Quinones's Dreamland. Discussed in this episode: Marc Lewis, The Biology of Desire: Why Addiction Is Not a Disease Angela Garcia, The Pastoral Clinic: Addiction and Dispossession Along the Rio Grande Thomas de Quincey, Confessions of an English Opium Eater: Being an Extract from the Life of a Scholar David Linden, The Compass of Pleasure: How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka, Learning, and Gambling Feel So Good Shaylih Muehlmann, When I Wear My Alligator Boots: Narco-Culture in the U.S. Mexico Borderlands Sam Quinones, Dreamland: The True Tale of America's Opiate Epidemic Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/psychology

ERA Update Service: www.danielbarnett.com/employmentrightsactThis Week's TopicsEmployment tribunal compensation limits increase – The Employment Rights (Increase of Limits) Order 2026 raises the maximum compensatory award for unfair dismissal from £118,223 to £123,543 and the weekly pay limit from £719 to £751, effective 6 April 20266 April 2026 changes countdown – Protective award doubling, day-one paternity and parental leave, SSP reform, sexual harassment as a qualifying disclosure, voluntary equality action plans, and Fair Work Agency launch on 7 AprilConsultation deadlines approaching – Fire and rehire, recognition code/e-balloting, and tipping (1 April); industrial action detriments (23 April); flexible working (30 April); agency work framework (1 May); collective redundancy threshold (21 May)Third-party harassment – Extract from our ERA Update Service session with Darren Newman on the practical impact of third-party harassment provisionsLaw firm articles:Mishcon de Reya — “The full treatment: employment law reform and its impact on the beauty and wellness sectors”: https://www.mishcon.com/news/the-full-treatment-employment-law-reform-and-its-impact-on-the-beauty-and-wellness-sectorsLewis Silkin — “What's in the Employment Rights Act?“: https://www.lewissilkin.com/insights/2026/03/11/whats-in-the-employment-rights-actDLA Piper — “New harassment measures expand protections for employees”: https://knowledge.dlapiper.com/dlapiperknowledge/globalemploymentlatestdevelopments/2026/new-harassment-measures-expand-protections-for-employees

Send a textYour anonymous account isn't anonymous anymore. Researchers just proved it costs $4 to find out who you are.In February 2026, a team from ETH Zurich and Anthropic published a paper that quietly ended the era of practical online anonymity. Their AI pipeline, using nothing but your posts, comments, and forum activity, correctly identified 67% of pseudonymous users from a pool of 89,000 candidates. No name. No photo. No metadata. Just your words.This episode breaks down exactly how it works, why it's different from every deanonymization scare before it, who's most at risk, and what you can actually do about it.In this episode:How the ESRC pipeline (Extract, Search, Reason, Calibrate) worksWhy previous anonymity attacks required structured data, and this one doesn'tWhy commercial AI safety guardrails didn't stop itWhat "practical obscurity" meant, and why it's goneConcrete steps to reduce your exposure todayLinks:Research paper: arxiv.org/abs/2602.16800Delete your Reddit history: redact.devTor Project: torproject.orgSignal: signal.orgPrivacy Please is part of The Problem Lounge network.

CLICK HERE TO GET YOUR BRÜLOSOPHY MERCH NOW! Contributor Will Lovell joins Marshall to chat about their experiences brewing with malt extract. Become a Brülosophy Patron today and be rewarded for your support!

Why Authority Now Matters More Than Visibility in B2B Content With AI making it easier than ever to create content, B2B buyers are drowning in a sea of digital noise. To rise about the generic, “AI-slop”, the new differentiator is no longer only visibility, but the ability to convey authentic brand authority. More often than not, it is the perceived credibility and depth of a brand's messaging that decides whether B2B companies are shortlisted or ignored by well-informed decision makers. So how can B2B companies build a solid thought leadership strategy that creates trust and sets them apart from competitors? That's why we're talking to Jamie Thomson (Copywriter and Founder, Brand New Copy), who shares his expertise and insights on why authority now matters more than visibility in B2B content. During our conversation, Jamie emphasized that true authority is built through consistent communication and unique insights rather than controversial stances. He criticized the over-reliance on AI for content ideation and encouraged businesses to focus on their unique selling points and authentic company culture. Jamie stressed the need for documented brand positioning and strategic messaging to build credibility across all channels. He also underscored the value of thought leadership and social proof in signalling authority, and suggested that businesses should invest in understanding and documenting their positioning for success in the long run. https://youtu.be/k4H-0M5ZL7g Topics discussed in episode: [02:47] The end of easy visibility: Why AI overviews and shifting algorithms mean you can no longer control traffic through traditional SEO alone. [07:09] Redefining authority: Authority isn’t about being controversial or loud; it is built through the consistency of your message and brand voice. [13:31] Chasing the right metrics: Why “visibility for visibility’s sake” is a vanity metric, and how to tie your content strategy to actual business outcomes.  [19:39] The credibility anchor: How being consistent with your own unique data and statistics keeps your brand from becoming an “average” forgettable competitor.  [21:42] Messaging for committees: A simple 3-step formula to establish messaging that resonates with human decision-makers, even in complex B2B environments. [27:35] Signaling authority: Practical ways to use “social proof” and unique data to back up your claims in proposals and on your website.  [31:18] Future-proofing your brand: Why documenting your positioning today is the only way to maintain longevity over the next decade. Companies and links mentioned: Jamie Thomson on LinkedIn  Brand New Copy  Copywriting Course at Brand New Copy Transcript Jamie Thomson, Christian Klepp Jamie Thomson  00:00 You know, maybe it’s a personality thing, but like, I’m not particularly controversial in my marketing and I do think people take that stance, like we are the young upstarts, or we are going to make a point of disagreeing with this company so that we can get engagement, whether they believe what their sort of stance are taking or not. It’s, it’s almost that sort of strategy of, there’s no such thing as bad press, and it’s probably effective short term and that’s why people are doing it. But if you’re looking to build a sort of a future proof business, comes back to that idea of authority being a bit consistency, unless your whole strategy is to be controversial, it’s more of a short term gain tactic. I think strategy is even a strong word. I think it’s a tactic. Christian Klepp  00:48 With AI making it easier than ever to create content, B2B, buyers are drowning in a sea of digital noise. To rise above this noise, the new differentiator needs to be delivered through authority. More often than not, it’s the credibility of a brand’s messaging that decides whether they’re shortlisted or ignored. So how can B2B companies leverage this and build their credibility? Welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Jamie Thomson, who will be answering this question. He’s an award winning copywriter and founder of Brand New Copy who puts strategy at the center of the process to define what the copy should achieve. Tune in to find out more about what this B2B Marketers Mission is. Okay, and off we go. Mr. Jamie Thomson, welcome to the show, sir. Jamie Thomson  01:34 Hi, Christian. It’s good to speak to you again. Thanks for having me on. Christian Klepp  01:38 Great to have you here. I mean, we had such a dynamite conversation. Like, a few weeks ago, I should have, like, hit record on that conversation too, right? Like, yeah, absolutely, Jamie, I’m really looking forward to this conversation because, you know, one of the things that you’re going to talk about today is, like, near and dear to me as somebody that also dabbles in the world of copywriting for B2B, but um, so here we go, right? So Jamie, you’re on a mission. I’m going to say, to help B2B companies to define their messaging, strengthen their positioning and communicate with authority across every channel. So this is really serious stuff here. Okay, so for this conversation, I’d like to focus on the topic of why authority now matters more than visibility and B2B, right? So I’d like to kick off the conversation with two questions, right? And I’m happy to repeat them. First question is, why do you believe authority is important, especially in an age where AI is creeping into B2B content and everything else. And where do you see a lot of B2B brands falling flat with the authority piece? Jamie Thomson  02:47 Yeah, so I think, I think authority is more important now than ever has been because, like you said, because there’s a lot of like, LLMs (Large Language Models) now kind of doing a lot of the marketing work that was maybe, you know, handled by humans before. I think that you know, sort of the sort of background context to this is that, you know, as Marketers, we don’t have as much control over the visibility of our content as we used to like Google, for example. You now have AI (Artificial Intelligence) overviews. So even if you get to like position one in Google, you’re still at the bottom of the page. Because you’ve got your AI overviews, you have sponsored results, and then there’s the organic listings underneath. And even if you’re position one, you’re still at the bottom of the page earlier. As a result, website traffic has reduced, and people aren’t getting the same kind of like traffic numbers that they used to on LinkedIn as well, like the way that the algorithms are sort of working nowadays. There doesn’t really seem to be any regular reason as to which posts perform well, it seems to be the sort of casual, off the cuff posts that seem to seem to get a lot of attention. There is a genuinely useful, you know, thought leadership stuff has kind of been pushed to the back burner a little bit. So I think authority is important because we don’t have as much control over visibility as we used to, and I think it’s the genuinely useful content that is the stuff that’s going to get shared, whether or not the algorithms are going to push that. So if you have produced a piece of content that has, like, really unique data points that is genuinely useful to other businesses, and it’s get shared online. It’s going to get shared internally between companies, and it’ll get linked to as well. And again, like to answer your second question, and where do a lot of sort of B2B brands like sort of miss the mark? I think. I think the main thing is that they’re the content that they’re producing isn’t genuinely useful. They are a lot of brands across industries that are kind of seeing the same thing as their competitors. And I don’t know for sure, but I have a sort of inclination that is down to LLMs, because they’re kind of relying on like chatGPT for their ideas. They’re asking chatGPT to give them ideas for content. And, you know, chatGPT, it can give you the output, but it can’t give you the input. You know, it’s a technology of averages. So if you’re looking to LLMs for ideation, it’s going to give you the average of what everyone else in industry is saying. So it’s important that your businesses are really doubling down on their ideation and things that make them unique as a company, like their unique selling points, their value propositions, their company culture. You know, the people behind the business, that’s kind of what makes a company’s culture and chatGPT, llms, they don’t really have any first hand experience of that, and it’s such a nuanced thing that you’re never going to get like effective results if you’re asking LLMs for the ideas in the first place. If you’re using it for execution, to help guide style and tone a little bit, then that’s fair enough. But, yeah, it’s important that brands are sort of really doubling down on the ideation. You know, that’s that, I think, just genuine, unique insights that people are actually going to be interested in reading. Christian Klepp  06:38 Absolutely, I had a couple of follow up questions for you there. I mean, this is great stuff. This might sound like overly, like simplified. I mean, for lack of a better description, but like, just, let’s clear the air here a little bit. Define, from your experience and your own interpretation, define authority, because that also gets thrown around very loosely, I feel almost as, almost as much as the term you’ve got to add value. I mean, like, you know, what does that actually mean, right? Jamie Thomson  07:09 Yeah, yeah. So to me, authority is about a brand communicating their messages in a consistent way, whether that is the actual content of the messages or the way that they actually communicate it, in terms of brand tone of voice. So authority, to me, is about consistency, more than it is about being emphatic or controversial or overly confident. It’s more about consistency and how they communicate their messages to their audience. Christian Klepp  07:44 You brought up something there, and I’m going to throw out another question, because I you find this a lot on LinkedIn, at least from my experience, that people put out a lot of pieces. I’m going to just dare to say under the guise of authority, but what it actually is like, just an extremely contrarian point of view. And it’s almost like, you know, I’ve got a I’ve got to just put my thoughts out there, because I want my voice to be heard. But it’s not necessarily authority. It’s just like disagreeing with the status quo. What’s your take on that? Jamie Thomson  08:15 Yeah, I mean, to me, that’s, that’s kind of it’s almost performance marketing. It’s just performing, if it’s like visibility for visibility’s sake, you know, maybe it’s a personality thing, but like, I am not particularly controversial in my marketing, and I do think people take that stance like we are the young upstarts, or we are going to make a point of disagreeing with this company so that we can get engagement. You know, whether they believe what their sort of stance are taking or not, it’s it’s almost that sort of strategy of, there’s no such thing as bad press, and it’s probably effective short term, and that’s why people are doing it. But you know, if you’re looking to build a sort of a future proof business, it comes back to that idea of authority, being about consistency, unless your whole strategy is to be controversial. It’s more of a short term gain tactic. I think strategy is even a strong word. I think it’s a tactic. It’s not really magic. Christian Klepp  09:19 Yeah, yeah, I love that. You said it was performance, performance marketing. You know, it almost feels like they’re, they’re, they’re playing the algorithm, or they’re trying to, like, just get more engagement. And it’s true, like, whether they actually believe what they’re saying or not, at least they’re getting more eyeballs on all look what this guy said, Yeah. Jamie Thomson  09:38 I mean, you see it in so many different ways. Like, a lot of the time, it’s with job postings as well, like, especially for for consulting season freelancers, you see, like you have a potential opening for a freelance position, you know, comment below if you know anyone that would be interested. Then again, I don’t know for sure, but I seems very performative to me. Has that company actually reached out to people directly about the job? Have they advertised on job sites, or are they just posting about it as a potential opportunity for the sake of engagement, knowing that people will be replying and tagging other people? And yeah, it’s that kind of a short term tactic. Christian Klepp  10:22 Exactly, exactly, before we go on to the next question, I have one final follow up for you on this topic, right? Like so where, where do you do you believe that sometimes things go awry with brands because a it’s about time and speed. They need to get something out quickly. They needed the day before yesterday. And hurry up and let’s, let’s get some, let’s get some volume out there. Let’s get plenty of content out there, right? So one, that’s one thing. The second thing is, do you feel that they missed the mark? Also? Because they, I’m just gonna say it, they just generally don’t understand who the target audience is. Jamie Thomson  11:03 Yeah, I think you’re writing both accounts there. I mean, you know yourself Christian, how long it takes to produce a good piece of content. It takes research. It’s not something that you can kind of write in half a day. So I do think that’s part of it. There’s that sort of pressure of always having to be seen. And so, yeah, I think, I think people are putting stuff out. A lot of businesses put stuff out either because it’s trending, because they see other people are doing it, or because they have, you know, they’ve asked an early lens for topic ideas as a technology of averages, it’s going to give you ideas that are already out there. So yeah, I think that’s definitely part of it. And then the second part, I think you’re totally bang on with that as well. I think a lot of people just don’t really understand what their positioning is in the industry. I say people, I’m talking about businesses, but at the end of the day, it’s still people that you’re talking to, like even though it’s B2B is business to business, the people making the decisions are still human beings, so your content needs to resonate with them. And I think people now have this kind of detector of when something is has been genuinely thought out. You know, thoughtful content is it’s kind of becoming few and far between because of like LLMs and because people can produce things quickly, and it’s kind of content for content sake. So yeah, I think people just don’t understand their positioning in industry and what their values are, and what stands they’re taking really, kind of just jumping from, you know, from one topic to the next, hoping that something is going to go viral, you know, which I guess they’re hoping will then lead to some sort of business outcome, ie, sales. But the stuff that makes the sales is the stuff that really, that had to be kind of properly thought out, in my opinion. Christian Klepp  13:06 Yes, oh yeah. Imagine that, wow, properly thought out. Absolutely, absolutely. I’m glad you brought that up, because that’s a great segue into the next question about key pitfalls, right? When we’re talking about like a brand building its credibility and authority. What are some of the key pitfalls that B2B Marketers and their companies need to look out for, and what should they be doing instead? Jamie Thomson  13:31 Yeah, I mean, I think that the key, one of the key pitfalls that I see as the whole visibility for visibility’s sake, you know, it’s, it’s kind of a vanity metric, in a way that so, like, you’ve made this piece of content and it’s been made 1000 times, or you’ve made the post and it’s been linked by 200 people, you know, and unless that is tied to a business outcome, it’s, it’s just visibility for visibility’s sake. And so one of the key pitfalls is, I think a lot of companies don’t tie their content strategy to their business outcomes enough. They’re kind of chasing engagement because it looks good in reports, so it’s good to stakeholders. But the reality is, unless that content has resulted in an inquiry or a product sale. You know, how successful has it really been? If it was just like a one off, let’s try this, unless it’s part of our strategy, but it’s a one off and it hasn’t really resulted in a sale or an inquiry, then can we deem it to be successful? And that’s up for the business to decide. But think that’s a common pitfall. And I think the second one for me is just what we said before about trends like I see a lot of because I work with businesses across a few different industries, mostly finance, technology, energy and sort of sustainability, and I see a lot of businesses jumping on trends in terms of the things that they’re talking about, like their messaging. It’s almost like one person has started talking about it, and they’re keeping an eye on their competitors, and they think, well, we need to keep up with that. So we need to have an opinion on this as well. And I mean, there’s a time and a place for jumping on trends, especially if it’s something if it’s something that there is an expectation on that company to respond to, like a world event, but it needs to be part of their overall strategy for it to be effective. Otherwise, it’s just, it’s just reactive. It’s kind of fire fighting. It’s, it’s not really cementing any like real foundation for the future. So yeah, those would be my two common pitfalls that I see. Christian Klepp  15:50 You’ll excuse me if I’m grinning here, but you’re the point you brought up just reminded me of a client that I worked with many years ago. I’m not going to say who it is to protect their identities, but they, part of the briefing was that they asked us to come up with a viral video, okay? And to which I said, you know, respectfully, respectfully, you don’t get to decide if your video is viral. That’s something that the market decides and and believe it or not, Jamie, it was in fact, it was in fact, a B2B campaign. So that that already in itself, made me scratch my head a little bit at the brief, yeah. And it was one of those moments where, okay, well, why are we why are we doing this, what are we hoping to achieve? What’s the outcome? And how is that exactly? How does that tie in, like you said to your business goals, right? And they basically said, Well, everybody’s, you know, something to the effect of all everybody’s doing one so, you know, we think, we think it’ll be good to do this as well. And I think those are one of those moments in my agency, days where we were very confident that we will be okay if we walked away from that project, and we did, we just said, like, Sorry, can’t help you, right? Because I just even in my my wildest dreams, I could not imagine how we would have been able to pull that off, not from a production perspective. Because, you know, if you want to make a video, that’s there’s many ways to do that. I didn’t know how to pull it off from a marketing, distribution perspective. You know what I mean, like, Jamie Thomson  17:37 that’s stuff that’s kind of out with your control as an agency, as the creator of the content, or even as a business like you said, viral videos are meant to be it’s not really something that’s meant to be manufactured. It’s like a bit of a yeah, there’s just too many anomalies that needs to come together for something to go viral. So it’s a very difficult thing to manufacture without, of course, like paying for views or that kind of thing. You know, I’m a big, I’m a big sort advocate of it. Sometimes what you don’t say that is as important as what you do see, you know, you don’t need to be everything to everybody all the time, Christian Klepp  18:21 Especially in B2B. Jamie Thomson  18:22 Yes. Christian Klepp  18:25 Can you just imagine? I mean, you mentioned a couple of industries now, finance, tech and energy. Can you imagine if you had an energy client now that was also trying to reach out to finance people? Jamie Thomson  18:33 Yeah, yeah. That’s the thing. It’s like, yeah. Businesses need to understand their audience and but more importantly, they also need to understand their positioning in industry, like, what is? What are they known as in the energy sector? Are they the scrappy upstarts? Are they the established, like an international company, who are respected because, because all these things influence the way that they communicate and and the way that they speak to their audience as well. And you know, if a viral video fits that strategy, then I guess, fair enough, if you can try and manufacture but more often than not, I would say it’s more about being consistent, sticking to the plan. It’s an expensive gamble. It is an expensive gamble. Christian Klepp  19:22 Expensive gamble. Yes, all right, in our previous conversation, you talked about, you know, it’s the credibility of a brand’s messaging that decides whether they’re shortlisted or ignored. Could you elaborate on that? Jamie Thomson  19:39 Yeah, I think, I think the sort of credibility anchor comes from the consistency side of things. If you are consistently communicating your messages in a way that is also consistent with brand voice. Then you are more likely to be remembered by people like I think there’s a marketing statistic that that says the average consumer. I know we’re talking about business to business, but people, in general, the average like consumer. They need 12 touch points in order to like for that to result in a sale for a business. And so that could be like, they need to see the same message 12 times before it really hits home, or before they realize that’s something that they need. I’d imagine it’s probably even higher on social media, where people are consistent with schooling. But given that sort of like 12 touch point, like the sort of demonstrates the need for how consistent you need to be in order to have the credibility. And if you’re not being consistent and you’re just saying the same thing as everybody else, then you are essentially becoming like an average brand like everybody else, and that’s forgettable, whereas, you know, the companies that are really sort of digging deep into their own data and their statistics and the signals that we are seeing in the industry that only they have access to, that they can make known in their communications, then those are the ones that are ultimately going to be remembered. Christian Klepp  21:14 Yeah, yeah, no, absolutely, absolutely. And on that note, if you could just walk us through how you think B2B. Marketers can use that messaging and copywriting to establish credibility, especially in the B2B context. We’re always talking about decision makers or buying committees, so we’re not always we’re not just talking about one person, right. We’re talking about, as the name suggests, a committee, so a group of people, right? Yeah. Jamie Thomson  21:42 And I mean, the way that I sort of generally do it is with clients. I host a workshop, and like during that workshop, we would first of all establish their messaging. So what is it that the business wants to see in the first place? And then we work out, like priorities, what messages are the most important for the specific channels that the business uses. And then you look at like more on the execution side of things like the tone of voice and the style and that kind of thing. But you know, businesses can do this themselves in house, following like a sort of simple three step like formula, essentially just deciding what they want to say, ie, their messages, which messages are the most important and how do they want to communicate? It like with the last part on the execution, that’s where LLMs can be useful, checking grammar, working things from notes, using it like to proof. But the initial idea needs to come from the business. So yeah, I think by following that process, it makes the ultimate like the sort of final content, appear more thoughtful, and people do pick up on that, like that. There’s a reason that reports and statistics and like white papers do well for generating leads. It’s because they’re they are genuinely useful. They’re thought leadership pieces, as opposed to just one person’s opinion, who is maybe the same as someone else’s or the opposite controversy for controversy sake? Yeah, people can really tell when, like, a piece of content has had a lot of thought into it businesses, notice that it’s just that’s the kind of content that resonates with people, like I said before, like, even, even though it’s business to the business, you’re still communicating to people, regardless of who the target audience is and the industry and the demographics, it’s still a person that’s making the decisions as to whether they’re going to use that company’s services or buy their products. Christian Klepp  23:54 Absolutely, absolutely. And I think another thing that can also be kind of fun to do in B2B, especially with white papers and reports, and what have you is to extract some of those, like nuggets, right? Extract some of those, some of that data. And I’m just gonna throw one of them out there, right? Like many years ago, we worked with a company that did the produced steel. And I can’t remember how much steel they produce, but they said, you know, we produce enough steel that can, you know, it’s enough to, you know, we can wrap the you can, you can wrap around the Earth four times, right, something along that line, right? Or, or even, even at home, like with a with a consumer product, so we have the plastic wrap, and it actually says on the packaging that this can cover an entire football field, right? Just facts where it’s almost like, did you know, or hey, by the way, right? And then you can get into something more serious too, because we, you know, we’re dealing with reports like that as well. Like, you know, last year, last year, most retail brands invested about month. 30% more on AI. And if you’re in the industry, you might be like, Yeah, I kind of knew that they were investing in AI, but all 30% more of their budget. What exactly are they investing in? And, yeah, that’s, that’s why you should download the reports. Jamie Thomson  25:20 Lots of information in the way that you presented to the public, it becomes interesting. And like, as you know yourself, that’s kind of the job of a copywriter, is to simplify that complex information. Like, you know that the fact that, like, the plastic wrapped around the world four times, like, that’s quite viable. I can visualize that as a consumer, and I think, oh, that’s that’s be cool. But if you just came through the cold, hard stats within context, or that’s sort of like visual with it, it doesn’t really mean much to me. And yeah, that’s kind of the job as communicators. And sort of B2B is to simplify that complex information. Look for the nuggets, and if you have a generally useful report that can be enough to give you, like, months worth of content, like on social media and sort of thought leadership articles, just like expanding on an idea within that report. So yeah, like, it might take a bit of investment up front, initially, to get the data, and get the process for gathering that data and getting the methodology in place. But once, once you’ve done that, and you’ve written the report, and it’s out there that gives you content for potentially months. Christian Klepp  26:32 Absolutely, absolutely. And I think that’s one of the challenges of a copywriter, right? Like, how do you there’s this expression in North America, like, how do you get more juice out of the squeeze, right? So, how do you stretch that? Give it, give it more longevity, right? Beyond, beyond. Well, here’s the report, off you go, right? Like, just like you said, like, stretch it out for you in like, months. You know, have more ammunition for, like, social, media content, you know, promotional content, perhaps even something on the website, something along that line, yeah. Jamie Thomson  27:07 I said, so the strategy has the words, if you have the strategy in place, then that stuff will follow, because you’ll have thought about it before the report was even published. So. Christian Klepp  27:18 Yep. Jamie Thomson  27:19 Yeah. Christian Klepp  27:19 Yep, absolutely, okay. I mean, on the topic of authority, give us some practical techniques for signaling authority across websites, campaigns and proposals. And I know this isn’t a one sentence answer, off you go. Jamie Thomson  27:35 Yeah.I think the first thing that comes to mind is taking a stance. And I don’t mean being controversial, but I mean having a clear idea of where the company stands in the industry, like what their positioning is. That in itself, is a useful technique. It’s not something that you can, like achieve overnight, but like with a workshop with someone and getting it all documented, that can give you a clearer sense of purpose as a business. I also think demonstrating, demonstrating expertise, like through thought leadership, content is a really useful technique for signaling authority. You know, if you know as a company, you may not even realize it, but you have access to data that other companies don’t. That in itself is unique, even if you don’t have as much data, or if your data says something different from your competitors, it’s still your day and it’s still useful. And that’s the kind of thing that can be turned into thought leadership content. You know, we’ve discovered that 50% of x, you know, prefers this. That kind of like insight driven. Like content is the stuff that generally performs well because people are naturally drawn to it and they find it genuinely useful. Yeah, I think it’s just that kind of idea of like social proof, like showing that you know what you’re talking about as a business, rather than simply telling people, because that’s what, that’s what, like LLM content tends to do. It makes vague claims that anybody can make, but you know, the proof is in the pudding, that the businesses that actually demonstrate their expertise are the ones that get remembered. And so yeah, that kind of comes through thought leadership stuff, which is data driven, even if as simple as, like social proof, like providing evidence of a case study that you have written with a client, or, like a business outcome that is a signal of authority that shows that you can back up. All the claims that you’re making in your messaging. Yeah, yeah, those would be my kind of, like, top two practical tips. Christian Klepp  30:12 Absolutely. Well, you’ve laid it out so beautifully. It sounds, it sounds, you know, on the from the outset, like, very easy to do, but we all know that. You know, in reality, it’s, it’s, it’s much more, much more challenging, right? Jamie, I know that you’re, you know you’re, you’re an award winning copywriter, and you’re not a sage, and your job is not to prophesy, but I’m gonna have to ask you to, like, assume that role for a second. All right, looking like just down the road with everything that’s going on now, and, you know, we’ve talked about AI and LLMs and whatnot. Perhaps some practical advice, as we’re now at, you know, at the time of this recording, at the beginning of 2026 what are some advice that you would give B2B companies who are saying like, yes, we would love to build our credibility, but AI and LLMs, you know that all seems to be creeping into everything that we do. Give us some advice on how to deal with that moving forward. Jamie Thomson  31:18 Yeah, that’s a good question. I think my sort of advice would be to take the time to understand your positioning and to document it. So, you know, it’s that kind of the way that the sort of marketing is going and the way that the industry is evolving. I do think the businesses that are going to like be here in the next 10 years are going to have that like longevity, are the ones that are kind of investing the time and now to understanding where they are positioned in their industry and where they want to be positioned in 10 years time. But crucially, like having it documented so that it’s being used consistently across the business you know from from sending internal emails to writing reports for the public. So from a practical point of view, that’s things like understanding like the business values and how the work the company is doing is a reflection of those values, and how that’s communicated to people. If it’s like a business that’s selling a product, like, what are the unique selling points of the product? What are the benefits to the end users? And how are we seeing that? You know, because in a lot of B2B industries, I think the sort of the strategy of competing on features is becoming a bit redundant. As technology improves. It’s quite difficult for companies to be able to claim unique features, because everybody can has access to the same tools. And so really, what if you flat that on its head, and you kind of look at look at it from the customer’s point of view, whether the customer choose one company over another that’s essentially got the same product or service that’s going to come down to like brand ability, and how much the company is able to like, empathize with the target audience, if they can really understand what their pain points are, then that business is ultimately going to choose that service over another, and that that comes down to, like, having it all documented, you may have, like, an intuition about what these things are, but as your business evolves, your intuition about these things will change and you’ll get scope creep, or you’ll want to jump on trends. If you do have it documented as an internal process, you’re more likely to stick to it in the future. And if you do get to the point that you want to change your positioning in industry, because you’ve maybe you’ve had more success than anticipated, or something in the market has changed, then that in itself should be a process. You should go back to the drawing board and look at what processes you have documented, and think what needs to be changed here before you are reactively moving in a different direction. That would be my advice to put my kind of like futurist cap on that’s, that’s what I would say.   Christian Klepp  34:23 Yeah, yeah. Well, that’s some pretty that’s some pretty solid advice. And, you know, thanks for sharing that. I totally agree. People have to understand their positioning in the market. Most importantly, also, they have to document it. It’s, it’s amazing how many companies I’ve worked with that don’t document that kind of, I wouldn’t call it a projection, but it’s almost like, okay, the positioning, what you know, and their vision, like, where do they what do they aspire to become? Right? I know that sounds like more individualistic, but you can, you can, you know, you can put that into the context of organization as well. Like, what do you aspire to become in 10 years and 20 years? Where’s this business going to go? Jamie Thomson  35:06 Absolutely, that’s it. Like something doing my own business with clients. Like, if someone asks me if someone’s going if a company is going through a rebrand and they need their website rewritten to reflect the new positioning, like, the first thing I suggest is, well, let’s get a workshop work out what you want to say. I’ll create a messaging guide for you, and I’ll create a total voice guide for you. And then sometimes you get a push back and you say, Well, why do we need that? I guess the answer is, well, I could rewrite your website. I could make it up as I go along, if you want, but not going to be anywhere near effect as effective as it would be if we have all this kind of important stuff documented in the first place, like, you need to have a structure, you have a plan, you have a strategy before the sort of the execution happens. And if you do the first part, well then, like, the actual execution of it, whether we’re talking about writing or or any other sort of like campaign that last 20% almost. It’s just like the icing on the cake, because when you get there, you already know what you want to see, how you want to see it, just kind of need to get, don’t get the content down, whether you’re whether it’s filming, whether it’s from heads key fingers to keyboard, that sort of 20% kind of comes a lot easier when there’s a plan, when there’s a structure in there from the start. Christian Klepp  36:29 Absolutely, absolutely. Jamie, this has been an incredible conversation. Thank you so much for coming on and for sharing your expertise and experience with the listeners. Please, quick introduction to yourself and how people out there can get in touch with you. And for those that are listening to the audio version of this recording, Jamie and I are actually color coordinated today. Jamie Thomson  36:53 We were emailing each other before making sure that we were. Christian Klepp  36:58 That’s it. That’s it. That’s it. Jamie Thomson  37:01 Thanks very much for having me on Christian like I said, like, I have listened to the podcast and myself over the over the past few months, and I’ve resonated with a lot of the sort of content that, like your your other guests have been putting out there. So yeah, it’s like, really a privilege to be on it. And yeah, like people can get in touch with me. Well, just explain who I am. I mean, my name is Jamie, and I’m a strategic copywriter and messaging strategist. And I run a copywriting studio called Brand New Copy, and I have done since 2013 and I help brands establish their messaging and their tone of voice through workshops and deliverables like thought leadership, articles, white papers, annual reports, website copywriting. And I also provide training to businesses, agencies and other copywriters. And I have a flagship course called the Brand New Copywriting course, which opposite the strategy behind copywriting. So yeah, if you wanted to get in touch with me, the best way would be through email, which is Jamie Thomson at brandnewcopy.com Christian Klepp  38:13 Fantastic, fantastic. And we’ll be sure to drop those links in the show notes when this episode is published. So once again, Jamie, thanks so much for your time. Take care, stay safe and talk to you soon. Jamie Thomson  38:22 Thanks, Christian. Christian Klepp  38:24 All right. Bye for now.

Pain is part of life. Breakups, divorce, job loss, grief, frustration - every man faces suffering at some point. The difference between men who grow stronger and men who grow bitter isn't whether they suffer, but how they carry it. In this episode of Friday Field Notes, Ryan Michler explains what it really means to "suffer like a man." Not suppressing emotions. Not performing toughness. But learning how to metabolize pain into strength, discipline, clarity, and usefulness. Ryan shares five powerful principles that will help you stop wasting your suffering and start using it as fuel for growth, leadership, and resilience - in your work, your family, and your life. SHOW HIGHLIGHTS 00:00 - Suffer Like a Man (Intro) 00:50 - Suffering Isn't the Problem 01:45 - Why Men Numb Pain 03:11 - When Suffering Makes You Bitter 04:56 - Stop Resisting Pain 06:10 - Name the Pain 06:58 - Contain It, Don't Leak It 07:23 - Explode or Implode 08:45 - Move Pain Through the Body 10:58 - Don't Waste Your Suffering 11:35 - Extract the Meaning 13:12 - Let Suffering Make You Useful 15:18 - Suffering Builds Strong Men 16:42 - Suffering Is Part of the System 18:05 - Final Charge to Men Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready