Podcasts about seo google

Join Jack Chambers-Ward for a conversation with Greg Finn, co-founder of Cypress North and co-host of ⁨the fantastic Marketing O-Clock and It's New podcasts.The lads discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing. Greg shares insights on the evolving landscape of AI in search, the growing integration of ads, and the importance of adapting to new trends and technologies. Jack and Greg also discuss how digital marketers should break out of niche silos and pay attention to the broader changes in the industry.We also learn how much Greg loves revenge.Spoiler: It's a lot.Links to follow Greg:

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Behdad Jamshidi (Founder of CJAM Marketing) discuss:- Behdad's Journey from Engineer to Super Marketer- SEO & Google AdWords- How to find the right Marketing Agency?- Different Growth Marketing Tactics- Business Mindsets- How to break through a "wall?"- Caffeine (Yay or Nay)- How to cut through the bullshit?- Best Practices when it comes to AI & ChatGPTFollow Us:OfferVault:WEBSITE: https://www.offervault.com/FACEBOOK: https://www.facebook.com/offervaultINSTAGRAM: https://www.instagram.com/offervaultmarketing/TWITTER: https://www.twitter.com/offervaultLINKEDIN: https://www.linkedin.com/company/offer-vault/Adam Young: RINGBA: https://www.ringba.comRINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/FACEBOOK: https://www.facebook.com/ringbaINSTAGRAM: https://www.instagram.com/adamyoung/TWITTER: https://www.twitter.com/arbitrageLINKEDIN: https://www.linkedin.com/in/capitalistHarrison Gevirtz:INSTAGRAM: https://www.instagram.com/affiliate/LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/Behdad Jamshidi:CJAM MARKETING: https://cjammarketing.com/LINKEDIN: https://www.linkedin.com/in/behdadjamshidi/

Kostenloses eBook für Hersteller & B2B Dienstleister, inklusive BONUS-Video:5 Dinge, die Deine Website unbedingt braucht (und was Du vermeiden musst, wenn Deine Seite Kunden anziehen soll)Über Freddy & den PodcastHey, ich bin Freddy. Ich bin Geschäftsführer der Webagentur mad.Design. Wir sind Deine Stuttgarter Agentur für Webseiten und Online Shops. Unser Framework liefert Herstellern und Dienstleistern mit beratungsintensiven Produkten nachweislich und planbar mehr kostenlose Website Besucher und regelmäßige Anfragen. Beispielsweise:Kunde ARTES Recruitment: Von 5.000 auf 62.000 jährliche Website Besucher in nur 2 Jahren ohne bezahlte Werbung. Überdurchschnittliche Anfrage-Rate. Kunde Avista ERP: 200% mehr Anfragen und doppelt so viel Google Traffic. Kunde Dolmetscheragentur 24: 26 Unterseiten in die Top 8 bei Google nur 1 Monat nach Beginn der Zusammenarbeit. Die durchschnittliche Unterseite ist um 36 Plätze im Google Ranking geklettert. Überdurchschnittliche Anfrage-Rate. Kunde KERN AG: 16% mehr Bestellungen direkt nach Shop Redesign. Kunde Acrylstore24: 6,5% Conversion Rate direkt nach Shop Redesign (Durchschnitt im E-Commerce: 2,5%).Kunde LovelyLots Coffee: Über 6% Conversion Rate nach Shop Redesign (Durchschnitt im E-Commerce: 2,5%).Du willst auch solche Ergebnisse? Sprich einmal unverbindlich mit mir. 100% Beratung. 0% Verkaufsdruck. ⁠⁠⁠Hier ist der Link⁠⁠⁠. P.S. Wir sind als Agentur staatlich akkreditiert. Das bedeutet, dass Du unsere Leistungen mit bis zu 80% vom Staat fördern lassen kannst. 2 Mal im Jahr lassen sich darüber 3.500 EUR einreichen, wovon Du bis zu 80% vom Staat zurück bekommst. 

KI, KI und noch mehr KI. Künstliche Intelligenz wird überall eingesetzt - auch in der SEO-Welt. Aber ist KI wirklich immer hilfreich? Wie sieht es zum Beispiel mit KI-generierten Inhalten aus? Mag Google so etwas und kann es ranken? Unsere Erfahrungen und Meinungen dazu in diesem Video. Inhalt 00:00 Intro 00:26 Was sagt Google zu KI-Content 01:29 Wenn KI-Content abgestraft wird 04:26 Update Quality Rater Guidelines geben Aufschluss 05:48 Erste Zusammenfassung 06:25 KI und Fehler 08:03 Das ist guter Content (laut Google) 09:10 Unsere Erfahrungen mit KI-Content und Rankings 18:31 Fazit Quellen und Aussagen:

Businesses using advanced AI tools see 20-30% better ad performance. The problem? Most small brands can't afford them—or they couldn't, until now. Talk to LeapEngine to see how they can help. Go to https://leapengine.co/ LeapEngine City: South Orange Address: 215 Waverly Pl Website: https://leapengine.co/

Olympus Digital Marketing has defied convention in the Web Design market with the release of its new Website Design service. Further information can be found at https://olympusdigitalmarketing.com Olympus Digital Marketing City: London Address: 27 Old Gloucester Street Website: https://olympusdigitalmarketing.com

O Καρόλος Τσιλιγκιριάν συζητά με τον Άγγελο Τσιλιγκάνο, Head of SEO της GIM, για τη μεγάλη αλλαγή που φέρνει η τεχνητή νοημοσύνη στην Google και πώς αυτή επηρεάζει τον αλγόριθμο αναζήτησης. Συγκεκριμένα, εξηγούν πώς τα κείμενα που δημιουργούνται από chatbots, όπως το ChatGPT, φιλτράρονται και αξιολογούνται από τη μηχανή αναζήτησης. Θα μάθεις ποιες παράμετροι και κριτήρια καθορίζουν το αν το περιεχόμενο θεωρείται αξιόπιστο και ποιοτικό, καθώς και πώς μπορείς να προσαρμόσεις τη στρατηγική SEO σου για να αξιοποιήσεις τις τελευταίες εξελίξεις στον αλγόριθμο της Google._____________________________________________________________Karolos TsiligkirianYour Marketing Growth GuideΑν θέλετε να κλείσετε ραντεβού επισκεφθείτε το σύνδεσμο: https://gimagency.gr/applicationGIM AGENCYPerformance Marketing Expertshttps://www.gimagency.grYouTube: https://www.youtube.com/@GreekinternetmarketingFacebook: https://www.facebook.com/gimagencyTwitter: https://twitter.com/marketingtipsgrInstagram: https://www.instagram.com/gim_agency/LinkedIn: https://www.linkedin.com/company/gimagency

2024 has been a transformative year for me. I learned a ton about myself and my business, and for the first time in a while I feel like I'm not flailing. I'll have the clearest plan I've had in a long time in 2025 — one that's reinforced by conversations I've had, not just hunches. So for the last episode of the year, I wanted to do a quick year in review where I talk about my biggest success, my biggest failure, and the lessons I learn.Plus, some feedback from last week's episode on using AI.My Biggest SuccessThis was definitely ranking #1 in Google for “Podcast Coach”. It shows that my work to grow this area of my business is working out!Biggest FailureMy Be everywhere strategy. I made a big deal about it and abandoned after 4 months, since it was very clearly not working. It was basically all downsides. It also resulted in two other outcomes:Going to stop publishing on Medium in 2025Shutting down my membershipLessonsKnow your niche. I thought I knew mine but it got a lot clearer the back half of the year, and I saw a positive impact because of it.Don't discount SEO/Google, and even ChatGPT, which is being used for search more. As social media is fracturing further,Focus on one thing at a time. My Be Everywhere strategy left me trying to do too many things at once, and none of the succeeded.LinksPodMatchMaker and MoxiePodcast AdventMy Experiment with Substack and Being “Everywhere”My Be Everywhere Strategy was an Incredible FailureHow to be a Scrappy Researcher (to Actually Sell Products) with Becky Pierson DavidsonI'm Shutting Down my Podcast MembershipWe Need AI DisclosuresMatt MedeirosThe Podcast SetupMike (Bagel) Barugel (00:00) - Intro (01:32) - My Biggest Success (06:01) - My Biggest Failure (09:34) - Social Media is Fracturing (11:30) - 3 Lessons from 2024 (16:25) - Feedback on Using AI Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★

Think about how people find services today. They search online, read reviews, and often make decisions before they even call your office. In fact, 93% of consumers say online reviews impact their purchasing decisions. Having a solid digital marketing strategy isn't optional for an orthodontic practice—it's essential.Whether you're a new orthodontist or an experienced practitioner looking to stay ahead, being visible online and building trust through digital marketing can make or break your growth.In this episode, Dr. Kyle Fagala joins me to talk about the different ways we can leverage digital marketing to attract more patients and strengthen our practice.Dr. Fagala, founder of Neon Canvas, walks us through how to build a standout online presence, leverage Google reviews, and create a sustainable growth system with SEO and Google Ads.He also sheds light on his unique concept, "Doctor Time Marketing," and explains why your time is your most valuable resource. You don't have to dance on TikTok or blow your budget on ineffective campaigns. Instead, focus on strategies that align with your strengths and provide measurable results.This episode covers everything you need to know to market in the digital age. Tune in now!Key TakeawaysIntroduction (00:00) Dr. Fagala's background and entry into orthodontics (00:49)Importance of SEO and Google Ads in Practice Marketing (06:32)Why social media trends aren't a universal solution (09:04)Leveraging various Google channels for visibility (14:55)Long-term strategies for SEO success (20:21)Consistency and systematic approach to marketing (31:40)Google reviews and reputation management (38:02)How to handle negative reviews with grace and professionalism (45:49)Final advice: consistency and adaptability in marketing (49:36)Additional Resources- Neon Canvas: https://neoncanvas.com/- Neon Canvas Free Audit – https://neoncanvas.com/audit/- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Welcome back to another episode of the Niche Pursuits News Podcast.  This week Jared and guest host Thomas Smith discuss the main news affecting small publishers and SEOs. They also share their side hustles and some weird niche sites. The big news this week is that the Forbes Advisor parasite SEO scandal   They talk about Forbes Advisor getting a penalty from Google They share a Lily Ray tweet on Reddit  Jared shares a weird niche site: MCBroken Morgan shares the site Starbucks Melody Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Dans cet épisode du PMD, nous explorons l'impact de l'essor de ChatGPT, TikTok et des nouvelles stratégies SEO sur les réseaux sociaux. Ces outils émergents peuvent-ils vraiment menacer la domination de Google ? Nous analysons comment ces plateformes changent les comportements de recherche et ce que cela signifie pour l'avenir du marketing digital. Google restera-t-il le leader ou allons-nous vers une recherche multi-plateforme ? Découvrez ces tendances de 2024 et les stratégies à adopter pour rester à la pointe du marketing en ligne ! Retrouvez-nous ici : Le site de Flexvision : https://flexvision.be/fr/ • Notre page Facebook : https://www.facebook.com/flexvision.be Sur Facebook : notre école de marketing digital : https://www.facebook.com/profile.php?id=61556700496906 • Le groupe Flex for Immo sur Facebook, réservé au secteur immobilier : https://www.facebook.com/groups/228332348192068 • Sur Instagram : https://www.instagram.com/flexvisionbusinessbooster/ • Et sur Instagram, pour l'immobilier : https://www.instagram.com/flexforimmo/ • Sur Instagram, notre école de marketing digital : https://www.instagram.com/cursusbyflex/ • Sur LinkedIn : https://www.linkedin.com/company/flexvision-be/ • Chrystelle sur LinkedIn : https://www.linkedin.com/in/chrystelle-charlier/

We have been tracking the Google core update and seeing more surges and changes with those hit by the September helpful content update. I ran a survey asking how SEOs were impacted so far by the August 2024 core update...

В новом подкасте Николай Шмичков подготовил для вас свежую подборку SEO новостей за июль 2024. У вас упал трафик? Может, все дело в последних апдейтах Google, о которых вы еще не знаете. Значит, пора разобраться. В подкасте вы узнаете: Какие изменения в волатильности алгоритмов Google произошли недавно? Как домены верхнего уровня с кодом страны (ccTLD) […]

When it comes to SEO - Google's advice is that you just need to produce great content for your users. But, at the same time, we know there are techniques for producing content that ranks well but doesn't necessarily match what the user wants or the business's objectives.In this episode, I'm joined by Freelance SEO consultant, Charlie Williams to discuss how we can produce content that ranks on Google but is also helpful for users and your businessIn this episode, we discuss:The concept that every page should have a specific job or goalStrategies for organising website content to meet these goalsHow recent changes in Google's algorithm are affecting SEO practicesThe shift towards rewarding high-quality content over formulaic approachesThe ongoing challenges and opportunities in the SEO landscapeA tonne of resources to keep up to date on the latest SEO trends and techniquesCONNECTCharlie Williams on LinkedIn https://www.linkedin.com/in/charlie-williams/ Charlie's website: https://chopped.io/ Charlie's X profile: https://x.com/pagesauce David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk LISTENSpotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902

Dans ce nouvel épisode, je vous invite dans les coulisses de mon bilan mi-année. Ensemble, nous passerons en revue quatre phases clés de cette période afin de vous inspirer et de vous offrir des pistes pour optimiser votre propre activité.Au programme : Mon chiffre d'affaires : je vous dévoile mes résultats financiers de cette première moitié de l'année, avec transparence et honnêteté.Mes objectifs et projets : quels étaient mes objectifs pour cette période ? Quels projets ont vu le jour ou pas ? Je vous dis tout !Mon organisation : comment j'ai géré mon temps au quotidien.Mes résultats en termes de visibilité : je fais le point sur mes actions en matière de visibilité, notamment sur Instagram, le Podcast, la newsletter, Pinterest et le SEO Google.Et ce n'est pas tout ! Si vous voulez aussi faire le bilan du premier semestre, je vous partage une nouvelle ressource à télécharger gratuitement : un template de bilan Notion. Parfait pour structurer et analyser vos performances !

In this episode of the Business Growth Hacks podcast, our guest David Kaminski from Collaborate Pros, discusses crucial strategies for business growth. They emphasize the significance of focusing on transactional search terms, optimizing Google Maps, and providing valuable content to attract and retain customers.Key Points:Transactional Search Terms:Kaminski stresses the importance of targeting transactional search terms over informational ones, highlighting the efficiency of terms like "emergency roof repair near me" for immediate customer conversions.Google Maps Optimization:Discussing the evolving nature of Google Maps, they emphasize the need to fill out all information thoroughly, including open/close dates and service/product listings, to improve visibility and attract local customers.Valuable Content Creation:Kaminski advocates for creating valuable content on Google Maps, including FAQs and detailed service descriptions, to enhance customer engagement and keyword relevance, ultimately improving search rankings.Quotable Moments:"Focus on transactional search terms; you're kind of wasting your time on all that other stuff.""Your website is your new storefront; make sure it looks good and has information, or you'll lose potential customers.""Fill out 100% of the information Google is asking for on Google Maps; it makes a significant difference in visibility.”Links Mentioned:https://www.collaboratepros.com/https://beefymarketing.com/https://www.businessgrowthhacks.com/

Episode 201 contains the Digital Marketing News and Updates from the week of Feb 26 - Mar 1, 2024.1. ‘How Google Search Crawls Pages' - In a comprehensive video from, Google engineer Gary Illyes sheds light on how Google's search engine discovers and fetches web pages through a process known as crawling.  Crawling is the first step in making a webpage searchable. Google uses automated programs, known as crawlers, to find new or updated pages. The cornerstone of this process is URL discovery, where Google identifies new pages by following links from known pages. This method highlights the importance of having a well-structured website with effective internal linking, ensuring that Google can discover and index new content efficiently.A key tool in enhancing your website's discoverability is the use of sitemaps. These are XML files that list your site's URLs along with additional metadata. While not mandatory, sitemaps are highly recommended as they significantly aid Google and other search engines in finding your content. For business owners, this means working with your website provider or developer to ensure your site automatically generates sitemap files, saving you time and reducing the risk of errors.Googlebot, Google's main crawler, uses algorithms to decide which sites to crawl, how often, and how many pages to fetch. This process is delicately balanced to avoid overloading your website, with the speed of crawling adjusted based on your site's response times, content quality, and server health. It's crucial for businesses to maintain a responsive and high-quality website to facilitate efficient crawling.Moreover, Googlebot only indexes publicly accessible URLs, emphasizing the need for businesses to ensure their most important content is not hidden behind login pages. The crawling process concludes with downloading and rendering the pages, allowing Google to see and index dynamic content loaded via JavaScript.2. Is Google Happy with 301+410 Responses? - In a recent discussion on Reddit, a user expressed concerns about their site's "crawl budget" being impacted by a combination of 301 redirects and 410 error responses. This situation involved redirecting non-secure, outdated URLs to their secure counterparts, only to serve a 410 error indicating the page is permanently removed. The user wondered if this approach was hindering Googlebot's efficiency and contributing to crawl budget issues.Google's John Mueller provided clarity, stating that using a mix of 301 redirects (which guide users from HTTP to HTTPS versions of a site) followed by 410 errors is acceptable. Mueller emphasized that crawl budget concerns primarily affect very large sites, as detailed in Google's documentation. If a smaller site experiences crawl issues, it likely stems from Google's assessment of the site's value rather than technical problems. This suggests the need for content evaluation to enhance its appeal to Googlebot.Mueller's insights reveal a critical aspect of SEO; the creation of valuable content. He criticizes common SEO strategies that replicate existing content, which fails to add value or originality. This approach, likened to producing more "Zeros" rather than unique "Ones," implies that merely duplicating what's already available does not improve a site's worth in Google's eyes.For business owners, this discussion underlines the importance of focusing on original, high-quality content over technical SEO manipulations. While ensuring your site is technically sound is necessary, the real competitive edge lies in offering something unique and valuable to your audience. This not only aids in standing out in search results but also aligns with Google's preference for indexing content that provides new information or perspectives.In summary, while understanding the technicalities of SEO, such as crawl budgets and redirects, is important, the emphasis should be on content quality. Businesses should strive to create original content that answers unmet needs or provides fresh insights. This approach not only helps with better indexing by Google but also engages your audience more effectively, driving organic traffic and contributing to your site's long-term success.3. UTM Parameters & SEO - Google's John Mueller emphasized that disallowing URLs with UTM parameters does not significantly enhance a website's search performance. Instead, he advocates for maintaining clean and consistent internal URLs to ensure optimal site hygiene and efficiency in tracking.Mueller's advice is straightforward: focus on improving the site's structure to minimize the need for Google to crawl irrelevant URLs. This involves refining internal linking strategies, employing rel-canonical tags judiciously, and ensuring consistency in URLs across feeds. The goal is to streamline site management and make it easier to track user interactions and traffic sources without compromising on SEO performance.A notable point Mueller makes is regarding the handling of external links with UTM parameters. He advises against blocking these through robots.txt, suggesting that rel-canonical tags will effectively manage these over time, aligning external links with the site's canonical URL structure. This approach not only simplifies the cleanup of random parameter URLs but also reinforces the importance of direct management at the source. For instance, if a site generates random parameter URLs internally or through feed submissions, the priority should be to address these issues directly rather than relying on robots.txt to block them.In summary, Mueller's guidance underscores the importance of website hygiene and the strategic use of SEO tools like rel-canonical tags to manage URL parameters effectively. His stance is clear: maintaining a clean website is crucial, but blocking external URLs with random parameters is not recommended. This advice aligns with Mueller's consistent approach to SEO best practices, emphasizing the need for site owners to focus on foundational site improvements and efficient management of URL parameters for better search visibility and tracking.4. Transition Required for Google Business Profile Websites - Google has announced that starting in March 2024, websites created through Google Business Profiles (GBP) will be deactivated, with an automatic redirect to the businesses' Google Business Profile in place until June 10, 2024. This move requires immediate attention from GBP website owners to ensure continuity in their online operations.For businesses unsure if their website is hosted through Google Business Profiles, a simple search on Google for their business name and accessing the edit function of their Google Business Profile will reveal if their website is a GBP creation. It's indicated by a message stating, “You have a website created with Google.” For those without a GBP website, the option to link an external site will be available.In response to this change, Google has recommended several alternative website builders for affected businesses. Among the suggested platforms are Wix, Squarespace, GoDaddy, Google Sites, Shopify (specifically for e-commerce), Durable, Weebly, Strikingly, and WordPress. Each offers unique features, with WordPress notable for its free website builder incorporating generative AI capabilities. However, users should be aware ...

https://innokabi.com/entrevista-ana-nieto-episodio-221/ Ismael Ruiz, es un experto en SEO y director de la agencia: imparables.agency. En este episodio le preguntamos por dos temas que nos preocupan a los que intentamos posicionar contenidos en Google: ¿Google penaliza los contenidos generados por IA? ¿Cómo ha cambiado en algoritmo de Google con la IA? En esta charla encontraras respuesta a estas dos preguntas y también charlamos con Ismael sobre otros temas relacionados con el posicionamiento de contenidos en Google: Cómo conseguir estar en las primeras posiciones en un “Google saturado de contenidos” Un truco para elegir palabras clave con "futuro" Las palabras clave por las que nunca debes apostar La extensión ideal de un artículo de un blog Las dos claves para ganar autoridad en Google Cómo está influyendo la Inteligencia Artificial en el SEO ¿Google posiciona contenidos generados por Inteligencia Artificial? Una herramienta gratuita recomendada para crear contenido de valor Puedes escuchar el episodio desde aquí mismo o desde tu plataforma de podcasts favorita y te agradeceré un montón que me dejes un comentario o una valoración favorable en la app donde lo hayas escuchado para ayudarme a que este podcast llegue a más personas.

In this episode, we explore the potential of utilizing ChatGPT for SEO improvement, considering Google's revised approach that no longer penalizes AI-written content. I'll discuss practical methods for maximizing ChatGPT's capabilities in enhancing SEO strategies. Invest in AI Box: https://Republic.com/ai-box Get on the AI Box Waitlist: ⁠⁠https://AIBox.ai/⁠⁠ AI Facebook Community

Huff & Puff: Unleashing Online Success with Leslie and Brady Huffer! Hey Huffers: A husband & wife team ready to help you tackle your online to-do list! Hey, we're Leslie and Brady Huffer. After getting married in 2018, we decided to take our individual skills and passions and combine them into one company, geared towards helping small businesses reach BIG goals. We help our clients increase their online visibility and sales through creating engaging written and visual content. When you work with us, you get a full range of support, including professional videography and copywriting to boost your SEO- Google loves that! And your customers will too. In fact, the average consumer decides in 90 seconds or less if they have any interest in what you have to offer. We help you leave a positive, lasting impression each time customers interact with your company.

Join Nate Matherson as he sits down with Eli Schwartz for the twenty-fifth episode of the Optimize podcast. Eli is the best-selling author of Product Led SEO, a co-host of the Contrarian Marketing Podcast, and a growth/SEO consultant who has helped drive hundreds of millions of dollars in annual revenue for companies like Tinder, Coinbase, WordPress, Faire, Gusto, and more. In this episode, Eli and Nate dive deep into the world of organic search as the pair discuss the current environment of organic search and explore the future awaiting SEOs in 2024. Eli speaks thoroughly about comparing Product-Led SEO and Content-Led SEO and walks our audience through real-world examples with Amazon, TripAdvisor, The Points Guy, and Zillow. Eli and Nate also analyze Programmatic SEO as a strategy, encouraging our listeners to prioritize user-centric approaches and how Product-Led SEO can often complement the process. The pair also weigh in on common questions like ‘Is SEO right for my business,' ‘Should I use AI-generated content?' and ‘What's Product-Led SEO?'. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Eli on LinkedIn & Twitter, Buy Product-Led SEO, & Subscribe to Eli's Newsletter!

自社サイトのメンテの話です。SEOというより、それ以前のGoogleにちゃんとインデックスしてもらったり、「未登録」やら「不可」やらをつぶしていかねばなぁ〜、大変だなぁ〜という話です。(^_^;)

In this episode, Laura and Steph chat with their marketing/SEO/Google guru, Jeremy Shell. Jeremy is the owner of Fuel Growth, a leading digital marketing partner for brands and agencies, based in Toronto. Over the years, Jeremy has patiently guided them with his wisdom and experience as they have navigated the unfamiliar world of marketing - specifically SEO and Google ads - and they have learned a lot and think you will too.Find out more about Jeremy and Fuel Growth here:https://fuelgrowth.ca/--Follow us:Website - www.anotsoprivatepractice.caInstagram - https://www.instagram.com/anotsoprivatepractice

News Marketing del 18 Settembre, curiose!

Episode 170 contains the notable Digital Marketing News and Updates from the week of July 17-21, 2023.1. Sell Directly on TikTok with WooCommerce - WooCommerce and TikTok have partnered to allow WooCommerce merchants in the United States to sell directly on TikTok. This new program, currently in beta, gives store owners access to an audience of over 150 million, 61% of which engage in ecommerce behavior.To participate in the program, merchants must have a WooCommerce store in the United States and be approved by TikTok. Once approved, merchants can create a TikTok Shop and start selling their products.TikTok Shops offer a number of features that can help merchants sell more products, including: The ability to create product catalogs and tags The ability to run product ads The ability to track sales and performance The WooCommerce and TikTok partnership is a great opportunity for merchants to reach a new audience and grow their businesses.2. TikTok Launches Ads Transparency Library: See Who's Advertising What - TikTok has launched a new Ads Transparency Library (Commercial Content Library), which provides users with more information about the ads they see on the platform. The library includes information such as the advertiser, the target audience, and the creative used in the ad.The Ads Transparency Library is a welcome addition to TikTok, as it gives users more control over the ads they see. It also helps to increase transparency and accountability for advertisers.Having access to this data can give marketers a better understanding of campaign performance and the TikTok algorithm. This key information will help reveal what creatives work, what ideas don't work and more. Having this data at hand will enable marketers to make more informed decisions, potentially maximizing reach and ROI.Access to TikTok's Commercial Content Library is available to everyone globally. However, only data from Europe is available. TikTok said that its team is already working on ways to include advertising data from more countries, such as the U.S., in the future. But a date for this release is yet to be confirmed.Read TikTok's official blog post to find out more about its ads transparency library.3. Meta : How to Integrate Your Brand with Threads - Social media app Threads, Meta's new Twitter alternative, has seen a nearly 70% decline in the number of daily active users since its July 7 peak, according to market intelligence firm Sensor Tower, spoiling their explosive launch just two weeks ago and paling in comparison to Twitter. Now Meta is providing guidance to brands on how to integrate with Threads, its ephemeral messaging app for teenagers. The guidance includes tips on how to create "epic entrances," engage followers, and run challenges or contests.Meta suggests that brands make a grand entrance on Threads by combining images, memes, and open-ended questions to announce their arrival. They should also engage followers by creating interactive content, such as polls or quizzes. Additionally, brands can run challenges or contests to encourage users to create and share content on Threads.The guidance also emphasizes the importance of using puns and talking about Threads in order to promote the app. Finally, Meta suggests that brands explore Threads' existing tools, such as stickers and GIFs, to create engaging content.4. 30 New Ecommerce Metrics in GA4: Get More Insights into Your Shopping Performance - Google Analytics 4 (GA4) has just announced an expansion of its ecommerce measurement capabilities, adding 30 new dimensions and metrics. These new metrics provide more granular data on items, promotions, and shopping behavior, making it easier for marketers to track and analyze their ecommerce performance.Some of the new metrics include: Item Name: The name of the product that was purchased. Brand: The brand of the product that was purchased. Category: The category of the product that was purchased. Promotion Name: The name of the promotion that was used to purchase the product. Checkout Step: The step in the checkout process where the purchase was made. Gross item revenue (The total revenue from items only, excluding tax and shipping) Gross purchase revenue (The total revenue from purchases made on your website or app) Refund amount (The total amount from refunds given on your website or app) These new metrics can be used to answer questions such as: What are the most popular products? What brands are performing well? What promotions are driving sales? Which checkout steps are causing the most abandonment? The addition of these new metrics is a significant boost for ecommerce marketers, providing them with more data to track and analyze their performance. These changes to GA4 make it easier to see meaningful ecommerce data. Marketers will no longer have to build custom reports to access key revenue metrics.5. Google Updates Misrepresentation Policy: What You Need to Know - Google has updated its Misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search.The updated policy includes new requirements for brands to provide clear and transparent information about their products and offers. This includes information about the product's availability, pricing, and shipping. Brands are also required to provide accurate and up-to-date information about their reviews and testimonials. For each issue specified, Google provided specific instructions that brands should follow: Business Identity Ensure that the official business name is provided and that there is consistency across the registered business name and domain name. Make sure a brand's website features an ‘About Us' page as this establishes authenticity and helps customers to understand their unique journey. Link out to the brand's social media profiles from the website so that customers can follow those accounts should they so wish. Transparency Make sure website content and messaging is completely clear and include details regarding shipping, returns and privacy policies. Ensure honesty and transparency about the brand's business model and how the company operates. Online reputation Display honest reviews and testimonials about a brand's products and services to help customers understand how to use them. Feature any badges or seals of approval from official third-party sources. Clearly display how customers can get in touch. Be sure to tell customers if the brand publishes a blog post. Make sure customers know if the brand was mentioned in a third-party article. Professional design Make sure that the brand's website has an SSL certificate to reassure customers that their sensitive data is stored securely. The brand's website should be easy to navigate and shouldn't contain any unnecessary redirects or redirects to broken links. Try to avoid placeholders where possible as this gives Google and the customer the impression that the website is still under construction and not yet ready for SERPs. Google explained that there are several steps brands can take to help it to understand their business faster and more accurately: Create and verify a Google Business Profile. Share up-to-date information in the Merchant Center under the Business information settings. Link relevant third-party platforms to Merchant Center. Follow Google's SEO guidelines to ensure a strong customer experience is provided. Opt into the Google Customer Reviews or other third-party review services to improve eligibility for seller ratings. Match product data in the product feed with your website to make sure that customers are seeing the same information across both platforms. Google is also taking steps to crack down on misrepresentation in the Merchant Center. Merchants who violate the policy may have their products removed from Google Search and Shopping results.Read Google's “Building Trust with your Customers” guide for more information on its Misrepresentation policy.6. Avoid Spam Risks with Your Domain Name - Google advises against choosing cheap top-level domains (TLDs), such as .xyz or .club, due to the increased risk of spam. These domains are often used by spammers because they are inexpensive and easy to register.Google's Search Relations Team (John Mueller, Gary Illyes, and Martin Splitt) in the Jul 20, 2023 podcast episode recommended that website owners choose TLDs that are well-known and reputable. They also suggest considering branding and marketing factors, not just SEO, when choosing a TLD.Google's Search Relations team debunked the misconception that having a TLD matching your keywords provides an inherent SEO advantage. When Splitt asked if owning a domain like fantastic.coffee could offer any SEO benefits for a coffee shop, Illyes responded with a definitive “No.”For more on website domain best practices, check out the full episode of Google's podcast.P.S: I covered this is Episode 163. Now Google is talking about the same issue. 7. Your Domain Name Matters: Don't Forget the Branding - Another update from the latest episode of Google's Search Off The Record podcast. Google's John Mueller has advised that domain name selection should prioritize long-term branding over keyword-centric SEO strategies. Keywords in domain names do not impact Google search rankings, but they can influence user behavior. Therefore, it is more important to choose a domain name that is memorable and easy to type, even if it does not contain any keywords.Here are some additional tips from Mueller for choosing a domain name: Choose a domain name that is easy to pronounce and remember. Avoid using hyphens or numbers in your domain name. Keep your domain name short and concise. Make sure your domain name is available in all relevant top-level domains (TLDs). 8. 301 vs. 404: Which is Better for SEO? -  When a web page is deleted or moved, it can be redirected to a new page using a 301 or 404 status code. Google's Gary Illyes answers the question about which status code is "less harmful" A 301 redirect tells search engines that the page has been permanently moved to a new location, while a 404 error code tells search engines that the page cannot be found.So, which is better: 301 or 404? Google's Gary Illyes answers the question about which status code is "less harmful" in July's SEO Office hour.Per Illyes, it actually depends on a case by case basis thought 301 redirects are generally considered to be better for SEO than 404 error codes. If the page is missing because two sites were merged, a publisher can 301 redirect old or outdated pages to the new pages that are similar in topic.However, there are some cases where a 404 error code may be preferable. For example, if a page has been deleted because it was spam or malicious, a 404 error code will prevent search engines from indexing the page.9. Good Page Experience is Not Enough for SEO - Google's John Mueller recently clarified that having a good page experience is not a silver bullet for SEO. In other words, having a website that loads quickly, is mobile-friendly, and has no errors will not necessarily improve your search rankings if your content is not high-quality or relevant to the user's search intent.Mueller's comments are a reminder that SEO is a complex process that involves a variety of factors. While page experience is an important factor, it is not the only one. If you want to improve your search rankings, you need to focus on creating high-quality content that is relevant to your target audience.10. Google Doesn't Favor AI-Generated Content - Google's Search Liaison, Danny Sullivan, has clarified that Google does not give any special ranking boost to AI-generated content. In fact, he says that "lots of AI content on the web that doesn't rank well and hence isn't well received" by Google Search.Sullivan's comments come after a recent article in Vox Media claimed that AI content is "currently well-received by search engines." However, Sullivan says that this is not the case, and that Google's search algorithms are designed to rank content based on its helpfulness and quality, not on how it was produced.This means that AI-generated content can still rank well in Google Search, but only if it is actually helpful and informative. If it is not, it is likely to be ignored by Google's algorithms.11. Should You Match Google's Rewritten Titles? - Google often rewrites the titles of pages in the search results, most of the time removing the site name from the title. That seem to indicate to them that maybe Google sees the site name as redundant and perhaps they should just drop the site name from the title tag altogether. This can be for a variety of reasons, such as to make the titles more concise, to make them more relevant to the user's search intent, or to avoid duplicate titles.There is no consensus on whether or not it is a good idea to match the titles of your pages to the titles that Google rewrites. Some people believe that it is important to match the titles in order to improve your click-through rate (CTR). Others believe that it is not important to match the titles, and that you should focus on creating high-quality content that will attract users to your site.Google's John Muller offered his recommendations on this topic by writing: “I would not assume that a rewritten version is better (for SEO or for users), and I'd recommend keeping your site name in there — because it makes it easier to confirm a site name that we show above the title. Also, it's a well-known pattern, so I wouldn't change it just for Google.”The World Wide Web Consortium (W3C) says that the purpose of the title element is to define what the webpage (referred to as a document) is about. And Google largely follows those standards.Google's official title element recommendations (on Google Search Central) for title tags echoes what the W3C recommends in a little more detail. Google advises that title elements should be descriptive and concise. The title elements should not be vague. Lastly, Google recommends concisely branding the title. That means using the site name is fine but repeating a marketing slogan across the entire site is not necessarily concise.Why does Google rewrite titles? Years ago many SEO sites recommended adding keywords in the title tag instead of recommending to describe what the page is about. Eventually Google figured out that people were stuffing keywords in the title tag. Obviously, if the keyword is relevant to what the document is about then put the keyword in there if you want. Another reason Google rewrites titles is because the description of the entire page is not appropriate. For example, Google often ranks a webpage for what is essentially a subtopic of the main topic of the webpage. This happens when Google ranks a webpage for a phrase that is in the middle of the document.So should you match Google's title rewrite? In my opinion it is not a good idea because Google might be ranking the page for a subtopic. If you want a reality check about the title element, give ChatGPT a try by inputting the text of the document and asking it to summarize it in ten words. Then again be careful because ChatGPT can spit out incorrect information.

► Is generative AI and SGE (Search Generative Experience) gonna kill SEO?

David Wachs is the Founder of Handwrytten, a developer and provider of scalable handwriting solutions designed to help users send handwritten notes. The company uses custom-designed handwriting robots that hold real pens to write out the letters in the handwriting style of the client's choice, address the envelope, and place it in the mail with a real stamp, thereby allowing consumers to exchange personalized letters efficiently. David founded Handwrytten in 2014 and now has more than 175 robots helping handle over 320,000 written pieces per month. You can find David here:https://twitter.com/DavidBWachshttps://www.linkedin.com/in/davidwachs/and Handwrytten here:https://www.handwrytten.com/If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

This is the special 50th episode of the SEO Podcast by #SEOSLY where I have the pleasure to have Barry Schwartz as my guest. Barry Schwartz is the person in the SEO world that doesn't need any introduction. Barry is a well-respected figure in the world of SEO. Barry, known for his insightful analyses and unique perspectives on SEO trends, offers a treasure trove of knowledge that can benefit both beginners and seasoned professionals. In this interview, they delve into a wide array of topics - from the fundamentals of SEO to emerging trends, from practical tips for site optimization to predictions for the future of SEO. Watch the interview and gain from Barry's wealth of knowledge and experience. Don't forget to subscribe and hit the bell icon for more exclusive interviews and SEO insights! Make sure to subscribe to Barry on YouTube: https://www.youtube.com/@UCp8Kv-cF9YfA-G33CRxv6SQ Follow Olga Zarr or hire Olga to help you with SEO

Discover the secrets of leveraging ChatGPT, an advanced AI, for optimizing your search engine rankings as we delve into the nuances of SEO. Tune in to learn more about Google's recent policy change, which no longer penalizes content written by artificial intelligence, and how it could revolutionize your content strategy. Get on the AI Box Waitlist: https://AIBox.ai/Investor Contact Email: jaeden@aibox.aiJoin our ChatGPT Community: ⁠https://www.facebook.com/groups/739308654562189/⁠Follow me on Twitter: ⁠https://twitter.com/jaeden_ai

Today I'm bringing you the latest and hottest SEO news from the past two weeks. Tune in to learn what's going on! This news recap corresponds to episode #81 of my SEO newsletter: https://seosly.com/blog/seo-newsletter-81/ Episode #81 of the SEO Newsletter by #SEOSLY has just been sent to 5K+ subscribers. Here are the highlights:1️⃣ A 40-step SEO migration checklist for guiding you through the entire site migration process.2️⃣ Read up on how to check if your SEO results are working - a comprehensive guide with no fluff.3️⃣ Google has started to open up access to new generative AI capabilities in Search. Worth trying out.4️⃣ Google Search is now rolling out more featured snippets, often two or three, on desktop searches.5️⃣ Google's developed a system called "topic authority" to surface relevant, expert, and knowledgeable content in search and news results.6️⃣ Bing Chat now can handle more conversations, has more visual travel results and expanded its Image Creator.7️⃣ Google now treats .ai domains as generic top-level domains.8️⃣ Google Search Console Insights got an update, including new content performance insights.9️⃣ Google has added a new user agent to the list of Google crawlers, Googlebots - Google-InspectionTool.

Barry is Mr News SEO. He focuses on technical SEO and specialised services for news publishers, working with some of the biggest names in world publishing. In this episode we discuss: The difference between ‘classic' SEO and news SEO Google's role as judge, jury and executioner for news organisations Social traffic v search traffic in news SEO How news organisations are struggling with new commercial models Are the challenges any different to previous generations for news publishers How AI is impacting SEO The ethical and social problems with AI How SEO has changed from deterministic to probabilistic How Barry got in to SEO The importance people skills in technical disciplines Why more companies should have a technical track and not just promote managers Barry Adams Barry Adams has been building and ranking websites since 1998. Through his Polemic Digital consultancy business, he focuses on technical SEO and specialised services for news publishers. Barry counts some of the world's biggest media brands among his clients including News UK, The Guardian, FOX, Future Publishing, Euronews, and Hearst. He is a regular speaker at conferences and events around the world, delivers annual guest lectures for local universities, and writes an irregular newsletter on SEOforGoogleNews.com.  The News and Editorial Summit can be found here: https://newsseo.io/ Find Barry on Twitter and LinkedIn Book Recommendations BLINDSIGHT by Peter Watts Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. If you don't get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every few weeks and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

LiftOff 2023 is DripJobs first Online Mastermind Event where we showcased some of the industry's brightest minds. Tune in to this 6-part series! If you would like to watch the video, watch this series on Spotify. Connect with Austin: Basecoatmarketing.com DripJobs 14- Day Free Trial! http://dripjobs.com?afmc=1t Gusto: https://gusto.com/i/tanner269 DripJobs 1-1 Zoom Demo: https://calendly.com/dripjobsteam/dripjobsdemo Gusto: https://gusto.com/i/tanner269 Free Coaching - Business Breakthrough Signup: https://calendly.com/dripjobs/breakthrough Follow me on Instagram: http://Instagram.com/contractorcoach Open Phone: https://openph.one/referral/8Kc17aq Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share5

On this week's episode of the Niche Website Builders podcast, your host James De Lacey talks with guest Mark Herro. Mark is a Niche Website owner and marketer, specializing in shaving. His niche website sharpologist.com is his main income stream, with content around tutorials, affiliate commissions, and brand partnerships within the shaving niche. In his discussion with James, Mark dives into the underpinnings of his website, talking about how it became, and is maintained as, one of the top shaving websites on the internet. Mark goes into detail about his content, his site growth strategies, and what he's doing now to continue the success of his niche website. Mark also shares some numbers around site traffic and revenue, so if you want to hear real-world stories of how it's done, from someone who's been running a successful niche website for over ten years, then this is the right episode for you. https://sharpologist.com/ https://www.instagram.com/mantic59 https://twitter.com/mantic59 - Niche Website Builders: Resources – https://www.nichewebsite.builders/resources - Niche Website Builders – https://www.nichewebsite.builders/ - Niche Website Builders Podcast – https://podcasts.apple.com/us/podcast/niche-website-builders/id1548013326 - Niche Website Builders on YouTube – https://www.youtube.com/channel/UCDX_rVwDP_IQVx1tjn_h8dQ - Niche Website Builders on Facebook – https://www.facebook.com/nichewebsitebuilders/ - Niche Website Builders' Email – sales@nichewebsite.builders #SEO #Google #nichewebsites

Novedad SEO: Google añade Acerca de este resultado4-12-2022Busca tu nombreClick en 3 puntitosVes infoFuenteGoogle indexó por primera vez borjagiron.com en April 2013
https://borjagiron.com/
Tu conexión a este sitio es seguraMás sobre esta páginaGoogle ha buscado una descripción de borjagiron.com en un sitio de referencia, pero no ha podido encontrar ninguna coincidencia adecuada.En sus propias palabrasBorja Girón es un Ingeniero Informático y emprendedor especializado en Marketing Digital y Marketing de afiliados. Dispone de cursos de Marketing Digital gratis, podcasts, newsletter, redes sociales y de este blog en el que comparte contenido diario. De borjagiron.comEsto es un resultado de búsqueda, no un anuncio. Solo los anuncios son de pago, y siempre aparecen con la etiqueta "Patrocinado" o "Anuncio".Cómo funciona la búsquedahttps://www.google.com/search/howsearchworks/Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis y no tener que cobrar por ellos.Grupo Telegram: https://borjagiron.com/telegramTambién puedes acceder completamente gratis a todos mis curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

26-11-2022Novedad SEO: Google copia a PinterestJuan González comparte novedad en resultados de Google como Pinterest en búsquedas de decoración e inspiración. También mezcla resultados con Google Shopping (resultados orgánicos no de pago)Frase buscada desde móvil “salón estilo nórdico”https://twitter.com/seostratega/status/1595542640623230984?s=46&t=b449lFWkmg_cj5WrORwUHANewsletter 10 links azulesEpisodios de podcast sobre Google Shopping:Marketing 4 ecommerce con Rubén BastónGoogle Shopping a fondo: desde cómo darse de alta a cómo funcionan las campañas Performance Max, con Mario Dudashttps://marketing4ecommerce.net/google-shopping-a-fondo-desde-como-darse-de-alta-a-como-funcionan-las-campanas-performance-max-con-mario-dudas-214/84. SEO en Google Shopping con Josep DeulofeuSEO desde Cero - Podcast de SEODe Alex SerranoRecuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis y no tener que cobrar por ellos.Grupo Telegram: https://borjagiron.com/telegramTambién puedes acceder completamente gratis a todos mis curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

On this week's episode of the Niche Website Builders podcast, James De Lacey talks with guest Ben Adler, creator of Keyword Chef. Keyword Chef is a software tool that allows you to find low competition keywords quickly and easily. This episode is best watched in YouTube, as during the episode, Ben shares his screen for a live tutorial. He talks us through his own process for using Keyword Chef for his niche website businesses, as well as how you can use Keyword Chef yourself to improve your own affiliate website portfolio. Ben talks us through keyword filtering, clustering, search settings, and other efficiency tips to help you get the most out of Keyword Chef. Finally, Ben runs through some updates and future developments. If you'd like to try out Keyword Chef for yourself, here is the link: https://keywordchef.com/?fpr=adam65 - Niche Website Builders: Resources – https://www.nichewebsite.builders/resources - Niche Website Builders – https://www.nichewebsite.builders/ - Niche Website Builders Podcast – https://podcasts.apple.com/us/podcast/niche-website-builders/id1548013326 - Niche Website Builders on YouTube – https://www.youtube.com/channel/UCDX_rVwDP_IQVx1tjn_h8dQ - Niche Website Builders on Facebook – https://www.facebook.com/nichewebsitebuilders/ - Niche Website Builders' Email – sales@nichewebsite.builders #SEO #Google #nichewebsites

Jacob McMillen is a freelance copywriter who helps people use writing to build their careers and businesses. He also owns the #1 spot on Google for the highly-coveted keyword, ‘copywriter'. Jacob is here to talk about how he outranks 9-figure businesses on Google Search with a small budget and how you can do the same exact thing. Tune in to learn how Jacob grew his sales to $25k/month by using simple SEO strategies, a savvy mindset, understanding your search engine, and maximizing time spent on page. During this interview, we discuss: 2:15 – Jacob's journey to discovering SEO and copywriting 3:11 – What is copywriting? 3:38 – The Internet's Best Copywriting Course 4:12 – How long it took for Jacob to rank #1 for the keyword ‘copywriter' 6:01 – How to outrank large companies on Google 12:04 – The importance of being willing to invest your time in SEO research 13:30 – What happens when you rank high for a keyword + How many search inquiries per month does the keyword ‘copywriter' get? 14:49 – Using a mindset of teaching or instructing in your content + The ranking metric that is one of Jacob's keys to success 18:45 – Having multiple drafts and evolving your content as you get new ideas 20:41 – Don't assume the market is saturated with SEO… Google adjusts its algorithm frequently! 22:43 – Jacob's favorite growth tool + How it works 23:08 – His most recommended book 23:48 – How to connect with Jacob Plus, a whole lot more! Resources: Visit Jacob's website Write Bites The Internet's Best Copywriting Course Ahrefs Made to Stick by the Heath Brothers ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

What you'll learn in this episode: Why all successful business owners use a combination of thought and action The difference between Google Ads, Google My Business, and organic SEO Why all roads lead to Google My Business, and why law firms should be investing in it How SEO has changed over the last decade, and how it will likely change over the next five years Why online reviews are crucial for ranking on Google, and how to get more of them About Ronnie Deaver Ronnie Deaver is the founder of NoBull Marketing, a lead generation firm for lawyers. Specializing in Google Ads and Google My Business, NoBull is know for its “No B.S. Guarantee” and fluff-free services. Before founding NoBull, Ronnie was Director of Operations and Director of Web Development & SEO at SMB Team, a legal marketing and coaching firm.  Additional Resources NoBull Marketing Website Ronnie Deaver LinkedIn No Bull Marketing Facebook Transcript: SEO has changed dramatically over the last five years, but one thing remains the same: keep Google happy, and Google will reward your firm with higher rankings. Ronnie Deaver, CEO of NoBull Marketing, has figured out exactly how to do that for his legal clients. He joined the Law Firm Marketing Catalyst Podcast to talk about why Google My Business is so important for law firms; how to get more valuable online reviews; and why your website still matters—but not for the reasons you might think. Read the episode transcript here.    Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today my guest is Ronnie Deaver, who is CEO of NoBull Marketing. NoBull Marketing is a lawyer-exclusive marketing firm. In this session, we're going to be touching on three areas: search engine optimization or SEO, Google My Business and Google Ads. They all play a role in generating leads for your firm. They can also make your head spin, as they have mine, but Ronnie's going to lay it out for us clearly. Ronnie, welcome to the program.   Ronnie: Thank you. I'm so excited to be here.   Sharon: So glad to have you. First of all, tell us about your career path, how you got here.   Ronnie: My career path probably started around 10 years ago, and it was a very unexpected way to get into marketing as a whole. I moved to Boston, and for anyone who wonders why, it's a very stereotypical story: I chased a woman. The woman did not work out, but the city did. While I was there, I was very broke. I went on Craigslist—this is one of my favorite stories—and found a guy who was like, “Hey, I need help with my website.” I met with him at a McDonald's, and the first thing he said to me was, “Hey man, I want a website, but what I really want is to show up number one on Google.” In my head, I was like, “I don't know how to make that happen, but if you pay me this much per month, I'll make it happen for you.” So, I got my first recurring client. Fortunately I succeeded, and the rest is history from there.   As it relates to lawyers, I got involved with lawyers three or so years ago. From then on, I've been sold that they're the people I want to work with. As far as I'm concerned, it's almost like a spiritual calling. I have so much respect for lawyers because they literally raise their hands and say, “Yes, I'm willing to get involved with people at the worst times of their lives.” They're crazy. That's insane to be like, “People going through the most emotional problems of their lives, when they're at their worst and their lowest, I'm going to help those people.” I'm like, “Wow! I want to help those people help other people.” I've been working with lawyers ever since.   Sharon: Why are they at the lowest? Because they're lawyers, because they went to law school?   Ronnie: No, they're helping people who are at their lowest.   Sharon: I see. I get it.   Ronnie: If you're getting a divorce, you're pretty emotionally stressed.  If you're going through a criminal case, you're usually not your happiest person at that time. What I respect about lawyers is they put a lot of training and time and willingness into helping people who are not coming to them when they're super chippy and cheery and excited. They're usually unhappy; they're usually trying to solve a big problem; they need help; they can be emotionally touchy. It's not easy to be a lawyer. You're dealing with people at the worst, but these lawyers are volunteering to do that. It's a cool career. While I couldn't be a lawyer—I wasn't destined for that—I want to help those lawyers build better lives and build better businesses for themselves so they can help more people.   Sharon: That must keep you very busy. You answered my question. I was going to ask if you had thought about law school yourself.   Ronnie: I did, but I'm one of those guys that's more of intense action than intense thought. I thought about it, and I was like, “Man, this is not my destination.” I'm a very clearcut, no B.S. guy, and the law is a little—there's a lot of negotiation. There's no clearcut “This is right. This is wrong.” It's not that simple, and I'm a simple guy in that sense. I'm like, “This is how we do it. This is what's going to work. I've tested it and I'll evolve that over time.” I'm not destined for that high level of nuance and thought that lawyers need. I thought about it, but it's not me as a person.   Sharon: That's interesting. I'll have to think about it. I like the idea about intense action. You're a person of intense action and not intense thought, and lawyers are so thoughtful and think everything through. What keeps you attracted, then? Why, after years now, have you continued to work with lawyers?   Ronnie: The biggest thing is because they're so intensely thoughtful, they're also willing to recognize that intense thought doesn't make a business. That's the cool thing about business; it inherently is this weird balance of both. You have to have to incredibly good thinking. You have to think and know what you're doing and why you're doing it, but you can't think your way to success. You also have to take a lot of action, action that you don't know if it's going to be profitable; action you don't know if it's going to work; action even when it's hard; action when you're having a bad day. It's a combination of both.    What I love about lawyers is that oftentimes they're very driven people if they went through law school. They're like, “Hey, I know I have this weakness. I know I can think well, but I don't know what I need to do to act.” They're very willing, if given appropriate guidance and coaching, to take real, major action and have success. When I work with a lawyer, I'm usually quite confident. In almost every circumstance, I can work with that lawyer and they're like, “Yes, I want to make this business work,” and I'm like, “Great. Do this, this and that. This is what we found works. If we follow these steps, we're going to make you money.” They're like, “Great, I will follow the steps,” and they do it and they execute.    If I work with a restaurant and I work with somebody who's not quite as driven as a lawyer, you can end up with a lot less successful story. The success stories I get with lawyers are incredible. I've got one woman right now, and when I met her, she was basically facing bankruptcy. Now she's growing so fast and hiring because she can barely keep up with the caseload. They're struggling to follow up with their leads. That delta, that change, is so common in the lawyer space because once given direction, they run with it because they're so driven. I love it, and I have so much energy for it.   Sharon: That's great. I'd like to know some of the lawyers you know. Don't you find resistance sometimes? Resistance like, “I know. You don't know. I'm a lawyer. I know how to do that.” Not to knock anybody, but it's like, “I know how to do whatever needs to be done, whether it's marketing or whatever.” Do you find that?   Ronnie: I think that's broadly true for most marketers in working with lawyers. I have a unique experience with lawyers as an individual because of the way I come off and the way I speak to people. The way I think and talk and approach people is very forward. It's no B.S. It's like, “Hey, this is what I think. This is why. This is going to be the outcome if you do this and the outcome if you don't.” I'm very honest and transparent.    Maybe you have seen my guarantee—I won't go into it right now—but if I don't think I can make you money, I'm not going to charge you, basically. If I don't think I can succeed for you, I'm going to tell you I can't, and I won't take you on as a client. I make it very clear to people that I'm not trying to sell you anything. Either you want the thing I do and I can make you money, or you don't want the thing I can do or I can't make you money, and we shouldn't work together. When I come to people with that approach and I'm that transparent, that no-B.S., and I have that wiliness to not take your money, and I'm not trying to scam you or sell to you regardless of your benefit, people will come to trust me a lot quicker. They're going to say, “This guy actually has integrity.”    Character and integrity building is something I care a lot about. Because I approach my business and every person I speak with like that, I usually get very little resistance, because at that point, they're like, “Hey, I actually trust this guy.” That resistance is usually coming from fundamentally they don't trust the person they're talking to. That's not usually an experience I have, because I will willingly stop working with somebody when I'm like, “I think you should focus on a different investment, because I don't think you're getting the ROI from me for whatever circumstances. I think you should go to do this.” I do that even to my own detriment, because my fundamental goal is that I want lawyers to build better businesses. Sometimes that includes me and sometimes that doesn't. I'm willing to say that regardless.   Sharon: I can see how that can engender trust and less resistance. You're in area we've worked in, but not so much as a hands-on area. It's something that really needs to be straightened out. SEO has come a long way since the first websites and I could tell people, “Do it yourself.” That can't be done anymore. What's the difference between SEO, search engine optimization, Google My Business and Google Ads? Can you explain that all?   Ronnie: I find the easiest way to explain it is to envision an actual search. Any lawyer listening, do a search for “divorce lawyer New York City.” I chose New York City because it's going to have tons of searches and a lot of competition. If you do that search, what you'll see immediately at the top is Google Ads. You're going to see the new local service ads. I should say newer; it's been out for years now. That's where you see maybe an image of a lawyer and their reviews. Under that, you'll see text ads. Those are ads that literally just have text on them. Both of these, though, are a form of Google Ads. Google Ads, they're great. A lot of people have had mixed experiences, but the great thing about Google Ads is you can pay to play, and it works if it's done right, if you're doing it with a professional who knows how to fight Google.    Here's the thing: Google Ads is designed to spend your money, not make you money. Think about who's running it. Google wants to make money. They don't really care that much about you. They just want to make money. But when you work with a professional whose goal is to make you money, like me, my goal is to say, “Hey, Google, I don't want you to take my money. I want to make sure we're making money.” Anyway, Google Ads can be really profitable if you spend this much to get that much. So, that's Google Ads, and basically it's pay to play. You pay to advertise. You get clicks. Those clicks turn into calls. Those calls turn into cases. You run the numbers. You try to make it profitable. That's Google Ads you see at the very top.    Interestingly enough, as you mentioned, a lot has changed over the last 10, 15 years in the SEO/Google world. What's right below Google Ads now—and this didn't used to be true—is Google My Business, otherwise known as the Map Pack or the Three Pack. There are a lot of different names for it. That's the next thing, where you see names and reviews and a literal map. Back about 10, 15 years ago, you saw organic results first. You would see ads, of course, but then you would see organic results, your typical text search results, and then you would see a map under that. This was a major shift that happened roughly five years ago, where Google My Business was completely allotted to being above organic results.    Nowadays, what I talk to lawyers most about is that Google My Business shows up above all of your organic results. This is where I think you should put your effort into on the organic side. Google My Business is its own standalone profile. It has a lot of ranking factors that are a little bit different than SEO. It's going to have ranking factors based on reviews, how active you are on the profile. Are you making posts? Are you uploading photos? Have you added your services? Have you added your products? Are you doing Q&As? Are you responding to your reviews? There's a lot of grunt work, which we'll talk about later, that goes into Google My Business as a platform for ranking on there.    Quick caveat there: one of the big differences from traditional SEO—when people say, “I want to be ranked one”—is on Google My Business, you can get to rank one, two or three, but you're never going to own that spot 100% of the time. It doesn't happen. Google My Business is always switching them out. There's no owning rank one 100% of the time in your market, especially in a bigger market. So, the name of the game with Google My Business, because it's so dynamic, is not just to rank one. It's the percentage of time that you own rank one, otherwise known as your market share or your share of local voice, which are just different ways of saying how often you show up in the top three. So, just remember that, people. The big thing that's changed from SEO to focusing on Google My Business is instead of owning that rank one spot and owning it permanently for years, you're talking about a percentage of time, literally, in a given day. If a thousand searches are made in one day, you're trying to have maybe 20% of that, not 100% like you would in the old days, which is traditional SEO.   Beneath is, of course—if you search “divorce lawyer New York City,” we saw the ads; we saw Google My Business. Right beneath that is your traditional SEO. I personally don't promote a lot of traditional SEO anymore. The big reason for that is that nowadays there are all these aggregators: Super Lawyers, Lawyers.com, Justia, FindLaw. These guys are spending millions and millions of dollars a year to own these. I've found that even if you could rank here—and you can with sufficient effort, but the value you get out of it, plus the chances of your ranking are so low that it's not worth the ROI. I did the tracking once. The average website tracker converts 3%. You're going to put all this effort in, and you get 300 extra people on your website. That's like 10 calls. 300 people, that could be a big number for a lot of business owners, especially for the level of SEO they can commit to, but it's only 10 calls. Making that profitable is very hard.   Regardless, that's your three fundamental separations between Google Ads that show up at the top, pay to play. Google My Business, which is where I now recommend people put the majority of effort because it's at the top. More importantly, you're not competing with Findlaw, Super Lawyers, Avvo, any of those guys on Google My Business. You're just competing with the local people in your market. It's a much less competitive market while still having all the volume of everyone in your area searching for it. Below that are organic SEO results. That covers the three.    Sharon: Let's say I'm a family lawyer and I've never done any of this. I come to you and say, “I have money to put behind it. Can you get me to the top or near the top?” Is that possible today? Do I have to redo my website with content?   Ronnie: Yes, it's absolutely possible. Here's the thing. SEO and Google My Business, they still have a relationship together. Do you have to do everything as crazy and intense as you used to have to do with SEO? People used to think with SEO, “We have to redo the website, and we've got to make millions of pages of content. We've got to do that,” and it's this whole giant affair. You don't have to do that anymore. However, your website still does affect your Google My Business because it scans your website and uses that for context of what services you offer. If you say you're an estate planning lawyer, for example, Google wants to see that you have pages for probate, pages for estate planning, pages for wills, pages for trusts, because it's going to scan your website and use that as context.    But here's the thing. This is the big changing in mindset. It's not about those pages' rankings. Those pages are never going to rank. I don't give a crud if anyone ever Googles and finds that page. That's not the goal when you're focusing on Google My Business, at least. The goal is that Google scans them to help it understand what your business does, and then it's more likely to rank your Google My Business profile higher on that Map Pack rather than your actual page.    Here's the other reason I love Google My Business. Google My Business only shows up on the searches where people have literally raised their hands and said, “I need a lawyer right now.” It doesn't show up when they're saying, “Should I get a lawyer?” or “Can I avoid getting a lawyer?” or any of these other research terms. It literally only shows up when people say, “Hey, I want to hire a lawyer right now.” So, the leads you get from it, the people who call you, they're usually very close to making a decision. You're putting effort into showing up in front of people right when they need a lawyer, which is why it can have a high conversion rate and why it can be so profitable.   But yes, you can absolutely start ranking. A lot of my clients rank within as little as 90 days. That's possible. The reason it's possible is because if you put the sufficient grunt work into the profile—grunt work being the posts, photos, Q&As, getting reviews—reviews alone are like 35% of the factor. Put that grunt work in, and even a small boost in your ranking on Google My Business can easily turn into an extra 10, 15, 20 calls a month. 10, 15, 20 calls, maybe that's three, four or five consultations. If you close one of those with an average case value of $3,000 to $5,000, you're already starting to get profitable from what you're spending on somebody like me. The ROI to time factor with Google My Business is so much better and so much faster than whatever SEO that was in the past, where it's 12 months or 24 months to float an expense, and maybe $30, 40 grand a year for years. Google My Business doesn't have that factor. You can go a lot faster.   Sharon: You still have to do a lot of SEO behind the scenes. It shows up in a different way. Tell us more about the grunt work. Do you do the reviews? Are you doing the photography? Are you prodding your clients, saying it's time to write an article or whatever?   Ronnie: Yes, so we do as much of the grunt work as we humanly can. This what I talk about the whole time. We're not selling back magic. We're not selling a magic pill that solves all your problems. What we sell is grunt work. We know if we put this work in, it pays. So, we handle all the on-page SEO. We'll go through and optimize your website fully. For anybody who wants to hear these terms, some of these will be a little technical. We're not going too far into them, but metatitles, metadescriptions, local schema, image alt text, image compression, website speedup stuff. All your basics of having a website that makes sense to Google so they know your name, your address, your phone number, what you do, we'll handle all that.    Then on the setup side of Google My Business, there's actually quite a lot. One of the things people don't realize is that five or eight years ago, Google My Business was a set-and-forget thing. You put your name, your info, your category and never thought about it again. Maybe you get a review every now and then. Nowadays, they've turned it into a quasi-social platform. I want to be clear here: it's a terrible social platform. Never think of it as a social platform. But even if you're not going to get views or likes or whatever on it, doing that activity still makes Google happy, which means you're more likely to rank higher. It's about making Google happy, not about getting profile views or image likes. In terms of setup, you can put all that basic information in: your name, address, phone number, description.   Nowadays, they've recently—and I say recently as in the last couple of years—they've added functionality where you can add literally every service you offer. Let me give you an example. When I work with a criminal lawyer, they're not just a criminal lawyer. They do drug crimes; they do manslaughter; they do criminal deportation. They do all these different subcategories. Even below that, a drug crime lawyer is not just a drug crime lawyer. It's also Xanax crime, meth crime, marijuana crime. You can break this down. For our average client, we're adding 50 to 100 individual services, breaking down literally every single thing they do. We're adding 100 words of extra context into the back of the profile, putting every single thing they do. Again, that gives Google more context of who you are and what you do, and it makes it easier for you to rank. The cool thing is when you do rank, if somebody did want a marijuana crime lawyer near me, Google literally would say, “Provides service: marijuana crime lawyer.” You're more likely to get the call because not only did you rank higher, but you showed that you're a specialist in that industry.    You can also do products. Products are basically a visual version of that. You get to do the same thing, but you put photos and you can link to a certain page on the website. It has a little more of a visual component to it, but again, it's another way of telling Google who you are and what you do. We do all of that on the setup side.   Then you have the ongoing side. On the ongoing side, again, we do all this grunt work. We write a blog post every single month. Lesson learned; I now only work with J.D. holders to write blog posts for lawyers. I will never have somebody who has not gone to law school write a post for a lawyer. No lawyer likes that. I've never had a problem with a lawyer now that I only have people who went to law school writing it. I had lots of issues before, but we've done that for years now, no problems. So, we have an actual law student, somebody who went to law school, got their J.D., write the blog posts so the lawyer doesn't have to.    Then we go further than that. We have posts on Google My Business. We'll upload photos. If we have to, we have stock photos; even stock photos are better than no photos. We do send a little automated text asking lawyers, “Hey, send me a photo if you have it. If you have a real one, I'll take it.” I make it as easy as if you just respond to a text, I'll handle uploading the photo. So, we ask for those photos or we post our own.    We're going to be uploading our own questions and answers. People don't realize this, but you can actually ask yourself a question on Google My Business and answer it. You don't have to wait for somebody to ask you a question. That's a whole new functionality. A couple of years ago, Q&As didn't even exist. Now Q&As will do this. Say I have a family lawyer. I'll say, “Hey, what's the process of divorce?” and I'll ask myself that question. Then, J.D. holders will write a 300-word response and post that there. We're adding 10 of those a month; we're adding 3,000+ characters of words to the profile proving to Google that we're an expert and know what we're doing. Again, more and more grunt work, everything you can do.    Finally, on the review side, I can't do it for you fully. People have tried completely outsourcing but your conversion rate will be terrible. If I do it for you completely, I'll get one out of every 10 people to leave a review for you, which is a waste. What I have done—and I've gotten this up to a 40% conversion rate, so four out of 10 will leave of review of you. I set up a very simple flat automation for our clients, where all they have to do is give me a name, a phone number and an email, and we'll automatically send three to six follow-ups by SMS asking them to leave a review. It'll follow up over 10 days. It's that follow-up that makes a big difference, because the first time you ask, they're never going to leave a review. You've got to ask at least two or three more times, and they'll do it on the follow-up. That gets about a 40% conversion rate. Most of our clients are getting two to five, sometimes 10 new reviews a month.   When you combine all that together, what we end up seeing is often between 20% and 30% lift month over month. By lift, I mean an increase. If they're getting 30 calls now, next month I'd see maybe 40 calls. The next month I'd like to see 50, 60 calls. The next month I'd like to see 60, 70 calls, so that at the end of it, I have a lot of clients. Within six months, they've doubled their call volume. When you're doubling your call volume, that pretty easily turns into quite a bit more revenue.   Sharon: Wow! But you're saying, though, you still have to do all the stuff we used to do. It's the stuff we're talking about, just on your website. You'd come in and say, “Let me change the tags. Let me change this.” You still have to do that, even though people aren't coming to the website directly; they're coming to the ads or Google My Business. When you add, let's say, 15 more services, is that behind the scenes? Like if they search “criminal lawyer in New York City” and then they click on that and see, “Oh, this guy does all this criminal stuff,” is it behind the scenes?   Ronnie: It's completely behind the scenes. The customer will almost never see it unless it showed up on a very specific search. Here's the thing: it's in the profile of Google My Business itself. It's not a thing anybody can click through to. It's not a thing somebody can explore or open up. Products are a little different. Products you can click through and explore, but services are explicitly a backend thing, so Google My Business knows exactly what your services are. They sometimes use it where the customer can see it says “provides” and whatever the service is. That will sometimes show up, but you can't control it. It'll sometimes show up on the search, but there's no clicking through and seeing all those services. So, mostly we do it for Google's sake.   I love that you mentioned all that old SEO stuff as still being present. The way I think about it, Google My Business was built on the foundation of SEO. It's not that they're completely disconnected, but nowadays, SEO is a supporting tool to Google My Business. I don't usually recommend SEO as a standalone campaign anymore just because of the numbers and profit. I tracked 200 campaigns and here's what I found. I tracked every call, every form fill, every everything. I found that 60% to 80% of all calls a lawyer got over 200 campaigns could be directly attributed to Google My Business. They called straight from Google My Business. They didn't go to the website at all. They just called from Google My Business without ever going to the website.   Sharon: Does Google My Business give you a separate phone number if you're paying Google for ads? Do they give you a separate phone number to track this?   Ronnie: They do have some call tracking functionality. It's not a separate number. What they do is behind the scenes. They have what is called call history in Google My Business. I don't usually recommend it, and the reason I don't recommend doing that is because, first of all, it's bad data. It'll lead you to believe you're getting worse data than you are because it can only track the people who click it to call. It can't track the people who type it in manually. Google My Business is still going to show your actual number, but when you click it, they run it through a different phone number on the back end. So, it's only tracking 60% to 70% of your calls. It's not tracking the many, many people who Google on their desktop and then call from their phone, for example.    What I do instead is set up call tracking, where we replace your office number or we import your office number and turn it into a tracked line, depending on if you have a vanity number or really old number you love. Either way, we either completely replace your office number with a new tracked line, or we'll import your current one and make it into a tracked line, and then we put that on Google My Business. Then we have perfect data because it doesn't matter how you placed the call. Whether it's clicked on or manually called, I have that data. I know how that person called and I know where they came from.    Sharon: Is everything you're describing the same on the phone, desktop, mobile device?   Ronnie: It's all the same. They would see one phone number all the way through. It doesn't matter where they come from.    Sharon: What happens if you have a vanity number? Let's say I'm a client and I say, “Oh, I have to call John. I know his number is 1-800-LAWYER.” How do you separate those?   Ronnie: Yes, if you really care about running a vanity number, I understand. Like I said, we have the option to import that. We can import that number and turn it into a call tracking, which I think is best practice regardless. If you're going to have a fancy number, at least know how many people are calling you. I think that's the useful thing to do. So, we import that number and turn that into a call track number. Then that number stays the same. Nothing changes. It's the same number. When you switch from T-Mobile to Verizon, you get to keep your number. It's the same thing. We get to keep that number; we just turned it into a tracked one. It's the same number, but you get all the benefits and now you can track all your calls.    Sharon: When you're working lawyers, what are the top three mistakes you see, or the top three tips you have? What would you say?   Ronnie: I think as it relates to broad marketing, the biggest thing is not realizing what personally works for you as an individual. What I mean by that is the biggest thing I see lawyers do as a mistake—this is all business owners—is that it's so tempting to follow the advice of everyone else who says, “This is the best way to succeed,” and they'll do it regardless of whether or not it's good for them as an individual. I'll give you an example of somebody it's not good for. Say you've got a very shy person, a very shy lawyer who doesn't enjoy meeting in person. It makes them very nervous. It makes them very sickly and unhealthy and anxious. They're having a bad day. Every time they go to a networking event, they're miserable. But every lawyer they've ever met has told them the only way they're going to succeed is if they get good at networking, so they grind their way through and force themselves to go to all these networking events. The reason I think that's a terrible idea is because business is marathon; it's not a sprint. This is general business advice separate from marketing. Business is a marathon, not a sprint. If you go do things that make you miserable all the way through, you're not going to be able to sustain. You're going to want to quit. You're going to want to give up. You're going to burn out. You're going to shut down. You're going to give up. It doesn't work. So, the biggest mistake I see lawyers make is trying to do things the way everyone else tells them to, regardless of how it feels to them.    Networking for me is super easy. I'm very outgoing, very loud. I speak. I can own a room very easily. Great. What didn't work for me was trying to force myself to run a lot of Facebook ads. I'm a very direct marketing guy. Cold email is how I do things. Meeting people in person is how I do things. Podcasting and talking, that's how I do things. But everyone I met was telling me, “Do Facebook ads. Do Facebook ads.” That just freaked me out. If I spent $3,000 in Facebook ads, I was terrified all month, like, “Oh my god, I'm wasting money.” Then I'd be miserable the whole day, all day, every day. I never would have gotten this far if I kept doing what everyone else told me to do.    The same thing is true for most lawyers. Find the marketing path. Find the way to run your business that works for you as an individual, even if everyone else tells you it's not the best way. Again, success is going to come from surviving over the long run, over the marathon, so you can find what works and find the thing that keeps building up rather than the short-term thing everyone says should work. That's the biggest mistake with lawyers. Just find the path that works for you. If you don't like making content, you don't want to be on TikTok, you don't want to network, you don't want to whatever, that's fine. There's a way to do it; I promise. You've just got to find the way that works for you. That's my number one tip there.   The second one, as it relates to Google My Business specifically, is that it's not a set-and-forget profile. I'm going to say it again. It is not a set-and-forget profile. Five years ago, you were right; it kind of was. You would set it. It wasn't even the thing that showed up first. It was secondary. Now, it's the thing that shows up first. I've tracked 200 campaigns. The majority of your leads comes from Google My Business. Think about this: all roads lead to Google My Business. Here's why. You run that billboard campaign. They'll remember your billboard. They might remember your name, and what do they do? They Google your name. What's the first thing that shows up? If you do a Google search for the business and you have a Google My Business listing, the first thing they see on the entire right side of the screen is a massive thing with everything about you, your reviews, you information. That is Google My Business. It's literally massive. It takes up the entire right side of a Google search. It's huge.    So, if you run that billboard campaign, you run that Facebook ad, you do that radio campaign, even if you get a referral, the first thing people do nowadays is they Google you and read your reviews and look at your profile. I've seen lawyers lose referral leads because they were Googling them, and they were like, “Hey, you've only got one review. I don't trust you. Your Google My Business profile looks terrible.” All roads lead to Google My Business, so what I tell people is don't set it and forget it. Put more effort into it than anybody else, whether you pay somebody or do it yourself. This is not stuff you can't do yourself; it's just a lot of grunt work. Get in there. Make the posts, add the photos, get reviews. Do the work. All roads lead to Google My Business. Don't set and forget it. Make use of it. Find everything you can do. You'll get paid for it in the end. It's grunt work that pays. That's what I tell people: it's grunt work that pays.   Which brings me to my next thing, which is that when it comes to reviews, there's a big myth. I get so many complaints about reviews. “I can't get reviews. I'm a criminal lawyer. Somebody who just had a child sex case doesn't want to leave a review. Somebody who just went through a divorce doesn't want to talk about the divorce.” First of all, you don't actually know that. There are a lot of assumptions. I know if you were going through a divorce, you wouldn't want to leave a review, but you don't know that about other people. I have met a lot of criminals who are pretty thrilled to brag about the fact that they were a criminal who got off the hook. They're very thrilled to leave that review. They're proud of it. You've got no idea what people are willing to do. Don't assume you do. More important, the reality is that reviews are so profitable. Even the referral person is going to look at your reviews. So, you've got to get those reviews, and the number myth I see is that most lawyers think they can only get reviews from paying clients, people who have succeeded and paid you. That is not true. The only requirement for a review is that you gave somebody legitimate legal value.    Let's think about that. What does that mean? I'll give you an example that blows it out of the water every time. Estate planning lawyers, every quarter they're going to host a local seminar at the nursing home, for example, and 60 people are there. Maybe they get three, four, five clients out of that session. They're thrilled. They've just made so much money. However, here's what they do next. After that seminar—they've just spent two hours with these people—the ask all 60 attendees to leave a review right then and there. They get 15 to 20 extra reviews in one day for a seminar they were already going to do and they already got five clients out of. At free consultations, you just spent 30 minutes giving legitimate legal value to somebody, even if they don't become a client. I've got clients right now who get three, four, five reviews a month just from people they did a free consultation with. They didn't even become clients, but at least they got a review out of it for that free consultation. So, there are lots of creative ways that you can get reviews. You've just got to think, “Did I provide legal value of some sort?” Friends and family count here. If you gave legitimate legal value, if somebody asked for advice or a thought or suggestion or direction and you gave legal value of some form, that's cool; ask for that review. You're safe to do it. It's worth the payout.   My final thought for people, and I'll close off here, is that I know you've probably had a bad experience with Google ads when you tried running them yourself. Don't throw the baby out with the bath water. There are a lot of lawyers who are like, “I'll never do Google ads. It's never profitable. I tried it once and I lost a lot of money,” especially after Google launched Google Express Ads. I don't know if you remember those, but Google tried it for a while. Basically, Google wants to get rid of us agencies because we are really good at not getting people to spend as much money. We're really good at getting our clients to reduce the budget with Google ads. Google wants a direct path to the client where they can work with the lawyer and the lawyer pays Google. They don't want a middleman. However, the benefit of the middleman is that when you work with an appropriate middleman, you can get it to where we're constantly telling Google, “I don't want to pay for this. I don't want to pay for that. I don't want to pay for this.” What we're doing every day and every week is finding out what's worth paying for and what actually turns into money.    I'll give you an example. If I work with a criminal lawyer, what I've found out—and we've helped clients make more money this way—is that if we just pay for DUI searches, we'll get some cases that way, but a lot of people who are in a DUI, some of them don't have the money or they aren't very socially responsible people. They're not likely to have the money or to pay out. What I found was if we go after nursing DUI or contractor DUI, suddenly the game changed. Now we were going after people who lose the entire livelihoods and licenses. A nurse loses her license for a DUI. Suddenly, those people have more money because they're nurses, and they're way more incentivized to make it work because they don't want to lose their license. I have that context where I can pay money on Google Ads to find the leads that are most likely to make you money and actually convert. When you work with a professional on Google Ads, you can make your campaign a lot more profitable than anything you've ever done on your own. So, don't throw out Google Ads. You're literally getting to pay to put yourself in front of people who say, “I need a lawyer right now.” If you work with a professional, you can make a lot of money with it. Don't throw it out. Consider it.   Sharon: You work with Google a lot. It sounds like Google would love to go to a lawyer and say, “Just buy my ads.” It doesn't matter whether it's a nurse. This is just off the cuff. What's next for Google and you? Do you feel changes coming? It seems like every time one learns what's going on, it's changed. What do you feel is changing or coming?   Ronnie: Yes, one thing I love about Google is that while it seems like it's changing a lot—which it is. It's changed more in the last five years than it's changed in the last 15. At the same time, it's kind of the index fund of marketing. What I mean by that is if you think of it as a broad hull and you don't get distracted by Google itself in terms of user behavior, it's the most ingrained thing now. It's a social/cultural thing. When you don't know something, what do you do? You Google it. You look for it. You make a search for it. It's the most basic thing. We haven't quite gotten to that with social media like Facebook. You're not so ingrained with the idea of Facebook that you go on Facebook to look for an ad to find an answer to your problem. It's not the same; it's completely different. Google has the benefit of being this culturally ingrained thing. Even though its platform is changing a lot from a user behavior standpoint, nothing's really changing, unlike Facebook where a single iOS update completely shattered Facebook ads, and now you suddenly can't make money on it. That's wild. That's very unlikely to happen on Google because it's so ingrained in culture and how people work. It has the benefit of being high intent. People only go there when they intend to find an answer or when they intend to hire somebody, unlike Facebook. They don't intend to find an ad on Facebook; they just happen to.    I bring that up because when it comes to Google and why I love it and expound on it so much, it's the index fund of marketing. It's hyper-ingrained in culture. It's not going to change very much at all in terms of the cultural side. It might evolve, but it's going to be Google. It's going to be the idea of searching for a solution. That may evolve in its format. It might be like a VR headset, where an ad shows while you're searching for something on a VR headset. But fundamentally people are going to search for answers, and you can pay or put grunt effort in to show up in front of people when they search for the answer, whatever format they take. So, in some ways it's changing; in a lot of ways it's almost not at all. For me, I'll probably be on the Google search world, because why would I not put all my effort into putting myself in front of people when they're already looking for me? That's where I want to be. It's easier that way. Fundamentally that's not changing.    Now, when it comes to actual platforms—which, to me, are on a micro scale compared to the macro we just talked about—there is some micro-stuff changing. The thing that's going to keep changing is Google's going to keep trying to find ways to get rid of agencies. I'm going to have to keep fighting. We're going to fight that as long as we can. There's going to come a day where eventually Google succeeds with that, but the agencies will probably still have a role because business owners have better things to do than manage their budgets or campaigns. There may be a human component forever, but there will probably be a point where Google succeeds enough where their ads actually perform at reaching their goals for the client. That is probably still many, many years off, because right now the reason Google Ads can't do that is because they don't know your business.    For example, right now with local service ads, which is probably the most they've ever succeeded at making it where they can go directly to the lawyer, they will run a campaign for an immigration lawyer, but they don't know that business. So, if that immigration lawyer says, “Hey, I don't do deportations and I don't do asylums,” Google has no filtering for that. You can't turn that off, so you get all immigration leads. Right now at least, there's no customization to that individual business. That's the kind of filtering I can do as the human saying, “Hey, I only want these types of cases. I don't want any of these cases.” I can put that kind of thinking into it. Google may one day fix it up, but they haven't done it yet.   What they're trying now is an improved version of all this called Performance Max. It recently came out. Basically, it's the same idea as Google Express Ads, but with the lessons from local service ads. It's like version 3, but now it goes on all of their Ads platforms. They're trying merge into one giant ad platform where you pay one budget to advertise on Google ads, display ads, YouTube ads, Gmail ads, on all their platforms all at once. Of course, in theory that sounds great, but if you just give it to the bots, it's going to spend money. It has no context of who you want to target, what types of cases turn into money. Performance Max might have a role to play. I don't expect it's going to take over the agency role anytime soon. I probably need to keep fighting them for a long time to make sure we're only spending money when it makes money. But what we're going to keep is a trend where Google tries to find some new way where we don't need an agency. They're going to underestimate and still not understand what the individual business actually needs, so we're going to keep going back and forth until one day they figure it out. I don't know how long that's going to be, but it's probably at least five, 10 years.    Sharon: You've given us a lot to think about. It's not your father's Google, I should say.   Ronnie: Yeah, it's changed a lot.   Sharon: I want to thank you so much. It's been very, very interesting. We greatly appreciate you being here.   Ronnie: Absolutely. I had a great time. Thanks for having me.  

白兵電台Discrod Group: https://discord.gg/DnhN3u6Gdq 節目：寶藥黨 主持：啊寶、白兵 嘉賓：Ivan 歡迎來到白兵電台 哩度係最自由最多嘢聽嘅廣東話Podcast Newage： New Age姐姐facebook：＠NewAge姐姐 https://www.facebook.com/NewAge%E5%A7%90%E5%A7%90-103586127943495 足球： 啊鷹Facebook: https://www.facebook.com/soccerying 啊鷹Instagram：https://www.instagram.com/soccerying 寶藥黨： 啊寶Instagram：httpshttps://www.instagram.com/bomedicinegang/ 傾天光＋幣加火： 啊光Instagram:：https://instagram.com/cryptokafire 我地有將檔案放喺其他Podcast網路平台，歡迎大家訂閱 白兵嘅Podcast： Spotify：https://reurl.cc/WLdqyO 安卓： shorturl.at/vJNQR Apple：https://rb.gy/qmibsl 也可以到其他網絡平台追蹤我地啊： 白兵Youtube（主）：Stormtrooper白兵 白兵網頁：https://www.ytstormtrooper.com 白兵Patreon：https://www.patreon.com/whitesoldierr 白兵Facebook：https://www.facebook.com/whitesoldierr 白兵Instagram：https://www.instagram.com/whitesoldierr/ 白兵Payme：https://upload.cc/i1/2020/09/03/8NzvmF.jpg 白兵Youtube（主）：Stormtrooper白兵 白兵Youtube（電台）：白兵電台 Follow白兵電台唔同既主持人！ 足球： 啊鷹Facebook: https://www.facebook.com/soccerying 啊鷹Instagram：https://www.instagram.com/soccerying 寶藥黨： 啊寶Instagram：httpshttps://www.instagram.com/bomedicinegang/ 傾天光＋幣加火： 啊光Instagram:：https://instagram.com/cryptokafire

EST-IL NECESSAIRE D'UTILISER GOOGLE SHOPPING EN PLUS DU SEO ? On le sait désormais, utiliser la publicité payante reste l'un des meilleurs moyen de se faire connaitre, faire ses premières ventes rapidement et surtout permettre une croisssance presque infinie.De l'autre côté nous avons le référencement natuel (SEO). Long à mettre en place mais apportant des résultats sur le long terme à moindre coût, d'autant plus sur le marché français là où les opportunités sont encore nombreuses.Alors sur quoi faut-il se concentrer ? Une stratégie consiste à cumuler les deux mais pas n'importe comment : Faire du référencement et utiliser la publicité payante via google Shopping.

Are you struggling to reach your property management goals? If you've tried everything, but nothing is working, then grab a pen and paper and get ready to take some notes. In this episode, we will talk about growing your property management business organically. With these three proven steps, you will have a steady stream of leads coming to you round the clock, even when you sleep. Yes, you can do this!  To celebrate the launch of my podcast, ten grand prize winners will receive my best-selling e-books that will help them become successful property managers!https://youarenourished.com/giveaway ( )https://upvir.al/129696/lp129696 (Click here to enter) “Showcasing your brand is the most important thing your website can do for you.” - Kylie Walker   In This Episode: - Did you know you can grow your business organically in just three steps? - What is the first thing you do when looking for a new restaurant or accommodation? - When looking at Google search results, do you go past page 1? - How do you show up on the all-important page 1? - What does SEO mean in simple words? - Here are some ways to get your SEO in the right direction… - Combining SEO and Google ads to enable your clients to find you - How important is it to have a website? - Your website vs. your social media channels - How do reviews work when it comes to lead generation? - Run your business using the three steps. Are you happy with what you see? - Generate reviews with a simple system - https://www.podium.com/reviews/ (https://www.podium.com/reviews/) Resources: - https://courses.thatpropertymum.com.au/TPM-BDMSchool (Join The Property Management Growth School ) Connect with Kylie: -https://www.thatpropertymum.com.au/ ( Website) -https://www.instagram.com/thatpropertymum_/ ( Instagram) -https://web.facebook.com/thatpropertymum ( Facebook) - https://www.facebook.com/groups/propertymanagementsupport (Facebook Group) - https://www.linkedin.com/in/kylie-walker-843491102/ (LinkedIn) - https://www.youtube.com/channel/UCc94Kr3tlWSYXX7tRhbi48g (YouTube)

There are still many things you need to know to grow your business. Dr. Harbir Sian is back to help you complete your journey in mastering the marketing arena. He welcomes our guests, Payton Karch, Brynn Low, Diana Prakash, and Tyler Kemp, to share their expertise in digital marketing. They are the leaders of different areas of knowledge at Marketing4ECPs. Listen in on this "Final Four" episode as they discuss the four key facets of digital marketing: Web design, SEO, Google Ads, and Social Media.Love the show? Subscribe, rate, review & share! http://www.aboutmyeyes.com/podcast/

В новом подкасте №470 Николай Шмичков рассказал про SEO под Яндекс и Google: отличия поисковиков. Текстовая версия выступления: “Всем привет. Вы на канале SEOquick. Меня зовут Николай Шмычков. И сегодня мы поговорим про такую интересную тему: “В чем ключевые отличия между Google и Яндекс”. И сегодня мы поговорим про это не моим мнением, а посмотрим […]

1. Starting 1/19, Facebook Will Be Removing Some Detailed Targeting Options - Starting January 19, 2022, Facebook will be removing some Detailed Targeting options because they relate to topics people may perceive as sensitive. Although the options mentioned below are going away on January 19, 2022, campaigns will continue to deliver for about eight weeks after that, until March 17, 2022, which should give advertisers some time to test out alternatives. The company provided the following examples of targeting options that will be removed: Health causes (e.g., "Lung cancer awareness," "World Diabetes Day," "Chemotherapy"). Sexual orientation (e.g., "same-sex marriage" and "LGBT culture"). Religious practices and groups (e.g., "Catholic Church" and "Jewish holidays").  Political beliefs, social issues, causes, organizations, and figures. The company will also remove targeting options that haven't been widely adopted, citing that they may be redundant with other options or be too granular, although it did not specify which options.2. TikTok Partners Up With Atmosphere To Provide More Exposure To Creators - In yet another sign of TikTok's ever-increasing presence and popularity, the platform has announced a new deal with video content provider Atmosphere which will see curated TikTok content appear on TVs in restaurants, bars, gyms, and more, providing new exposure potential for TikTok creators.Atmosphere provides licensed and curated video content for commercial venues, with clients including Westin, Taco Bell, and Burger King. As per the above example clip, Atmosphere repurposes video content from a range of platforms, which also includes YouTube, then adds its own audio soundtrack, essentially creating a stream of music video content that points back to the originating platform. And now, TikTok clips will be part of that offering.Given TikTok's rising popularity, the partnership makes sense, and it'll be interesting to see how many waiting rooms and venues take on this new TikTok channel as a means of keeping their customers entertained. Atmosphere reports that it doubled its business footprint over the last year, with its content now being shown in over 19,000 venues worldwide. Cumulatively, Atmosphere claims to reach more than 20 million unique visitors per month, which could provide another boost for TikTok, and prompt more users to log into the app and become regular users.3. Twitter Adds Spaces Replay Stats for Recorded Broadcasts - In the details for recorded Spaces chats, hosts will now be able to see how many listeners tuned into the stream live, and how many replays the session has garnered. This will add more context to your Spaces analytics, and help you better plan your strategy, by giving you more info on how your audience is tuning in after the fact.4. Clubhouse Adds New Way to Share Rooms, Additional Analytics and Access Options - Clubhouse has added a new way to improve Room discovery, with a new re-share option that will enable users to highlight interesting sessions that they're into other users. The process is essentially Clubhouse's version of re-tweeting, in order to help amplify great discussions. To be clear, Clubhouse has had the share via social network and share via messaging app options for some time, it's only the new, internal sharing function that's been added.5. LinkedIn Launches Audio Rooms - First off LinkedIn's launching an initial test of its own, Clubhouse-like audio events platform, which will enable users to tune into live discussions in the app, and participate by raising their virtual hand to join as a speaker, or posting likes in response to the chat. The format looks very much like Clubhouse and Twitter Spaces, with separate panels for those ‘on stage' and speaking, and those tuning in below.6. Google: Keyword Density Still Not An SEO Search Ranking Factor - So it is now 2022 and some folks are asking if keyword density is an SEO Google search ranking factor. The answer is still no, according to John Mueller, a Search Advocate at Google.Keyword density as an SEO topic is older than Google and it is one of those topics that will likely never die. According to Wikipedia, "Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase."7. IndexNow WordPress Plugin Released By Microsoft Bing - Microsoft Bing has published a new WordPress plugin that makes it easy to integrate your WordPress blog and site with the IndexNow protocol. The plugin was released over the holidays and is available over here in the WordPress plugin directory. Currently, both Microsoft Bing and Yandex have adopted the protocol, and Google is supposedly testing it out as well. The WordPress IndexNow plugin enables automated submission of URLs from WordPress sites to multiple search engines without the need to register and verify your site with them. Once installed, the plugin will automatically generate and host the API key on your site. It detects page creation/update/ deletion in WordPress and automatically submits the URLs in the background. This ensures that search engines will always have the latest updates about your site.What is IndexNow? IndexNow provides a method for websites owners to instantly inform search engines about the latest content changes on their website. IndexNow is a simple ping protocol so that search engines know that a URL and its content has been added, updated, or deleted, allowing search engines to quickly reflect this change in their search results.Instant indexing is an SEO's dream when it comes to giving search engines the most updated content on a site. The protocol is very simple and it requires very little developer effort to add this to your site, so it makes sense to implement this if you care about speedy indexing. Plus if you use Cloudflare, it can be turned on with the flip of a switch. In Episode#47 of TWIMshow, we covered the release of “Bing URL submission API”. Index Now is somewhat duplicative to that, however, Bing's URL Submission API only works with Bing's index. So there is a benefit to switching to IndexNow.8. Google Launches' Shops' Section In Mobile Search Results - Google has launched a “Shops” section in the mobile search results. The Shops section shows three retailers (but can be expanded to show up to ten) based on their organic search rankings and is available on mobile devices for select shopping-related queries in the U.S.The Shops section is another area in the search results where retailers might potentially appear, which can increase awareness for their brands and drive traffic. However, since the Shops section is based on the organic search ranking, retailers who don't already rank well may not be able to reap its benefits.

Do you have customers in different countries or that use different languages? If you want to translate your website and go multilingual, you should consider using the Weglot plugin. It makes WordPress sites available in multiple languages in a matter of minutes. In this episode, Jean and Gaby Galea talk to Augustin Prot, co-founder of Weglot. The plugin helps developers, marketers, business owners, entrepreneurs, and other types of users make their websites multilingual to generate revenue, leads, traffic, and results. Episode Highlights and Topics Weglot: What it does and what it tries to solve. Getting Started: Simple steps to installing Weglot plugin. User Profiles: Who is primarily using Weglot plugin. 3 Main Use Cases: eCommerce, marketing, and private apps/websites. WordPress and Weglot: Idea and implementation of the language service approach. Challenges: API and service solutions for payments, commissions, and credit cards. Own vs. Host: Connect to Weglot for language translation, and remain the content owner. Site Speed: Weglot loads pages in other languages in milliseconds via cache, on-the-fly. Location: IP address not automatically matched to countries or origin languages. SEO: Google tends to rank and reward relevant multilingual content and websites. Language Lead Gen: Invest in translation tool for traffic, business, and interest signals. Translation Management: Classic translation list, edit translation, save to refresh page. Weglot Pricing: Freemium and free-trial depending on number of words and languages. Best Practices and Big Problems: Follow Google’s do’s and don’ts for SEO and domains. Resources/Links: Augustin Prot on LinkedIn Weglot Stripe Google Translate SmartKeyword Elementor Yoast SEO Spotlight Ahrefs Semrush WordCamp

With over a decade in corporate marketing, Caitlin Strempel mentors companies and CEOs to scale to 7-figure months with her powerful marketing method. She's the founder of Rising Ranks Digital, an SEO and digital strategy agency that has 100% success record at getting their clients to the top of Google. www.lucyliucoaching.com/podcast-59