Podcasts about Schema

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training As a user, do you still use search engines or have completely defaulted to AI? How will this shift reshape the agency world? How will ads work when people are only getting the one answer they need? Most agency owners are still treating SEO like it's 2012 — optimizing keywords, buying backlinks, and praying to the Google gods. But search has already changed. People are asking AI for answers, not Googling for links. And if you want your agency or your personal brand to stay visible in this new era, the rules are completely different. Today's featured guest will unpack the shift from SEO to AEO and why most businesses are invisible to AI without even realizing it. Kasim Aslam is one of the world's leading voices on Answer Engine Optimization. He runs one of the largest AEO communities and leads a six person research team that has analyzed millions of AI citations to understand how large language models choose their sources. He is also the author of The AEO Blueprint and the founder of multiple companies, including a staffing agency, a mastermind, and AEO.co. Kasim has spent the past year deep in the trenches studying how AI crawlers gather, filter, and prioritize information. When it comes to AEO, nobody has more real data. In this episode, we'll discuss: SEO is over. Understanding AEO. Why brands may get lost in LLMs. The quiet Google change that just changed everything in AI citations. The future of ads. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why SEO Is No Longer Enough: The Rise of Answer Engine Optimization (AEO) To understand Answer Engine Optimization, we must first understand that, despite what some agencies may be saying, it is not the same as SEO. Traditional search engines prioritize links. That is why entire industries exist around buying them. In the world of LLMs, backlinks barely matter. The number one ranking factor for AI citations is schema markup. And only 12.4% of websites have clean, validated schema. In other words, nearly 90% of brands are invisible to AI crawlers, regardless of how strong their SEO is. Schema isn't just another optimization tactic. It is the visibility layer. It is the metadata that helps LLMs understand and categorize your content. If your schema is broken or missing, AI cannot reference you even if your content is excellent. This is the equivalent of having a beautiful storefront on a street no one can find. The second key is social mentions. In the same way SEO relied on links, AEO relies on people talking about you. For instance, a TikTok comment from someone in the agency industry saying Jason Swenk is their go-to agency guy counts as an authority signal. LLMs weigh these human mentions heavily. Finally, a lot of the nuances on AEO are changing every day, but Kasim has learned that the real key is building authority, long-form content. That along with clear schema and personal brand is the future of staying in the conversation. Why Personal Authority Beats Brand Authority in AI Search One of the biggest shifts Kasim highlights is that answer engines prefer individuals. A person can write a book, earn a PhD, share opinions, create content, develop mastery, and build authority in a way brands cannot. That means generalists are in trouble. If your expertise is scattered, AI won't know how to classify you and won't choose you as an authoritative answer. Meanwhile, someone who goes deep in a single topic becomes the preferred answer. It is a shift away from corporate brand authority and toward personal authority. Authority is not spread across a company anymore. It sits with people. Agencies that hide behind a brand name will lose visibility. Personal brands that plant a flag will win. For agency owners, this is huge. You do not need a bigger brand. You need clear expertise tied to a real person. This is exactly why Jason positions all the Agency Mastery content around him. Personalities thrive. Brands get lost. Where LLMs Get Their Data (and Why That Just Changed Overnight) Kasim's research revealed that 21 percent of all AI citations once came from Reddit. YouTube followed at 18.8 percent. These platforms had deep context and raw human conversation, which LLMs love. Then Google quietly changed everything. Twenty two days before the interview, Google cut off 90% of the internet from AI crawlers by reducing search results from hundreds to ten. Because LLMs rely on deep search results (not the top ten), reducing the searchable depth limits the information AI can access - removing platforms like Reddit from the AI training pipeline. AI tools rely heavily on these deeper results for nuance. By limiting access, Google essentially removed Reddit and other community based sites from the AI food chain. This change sent shockwaves through stock prices and visibility, and most people never noticed. Google is protecting the content needed to train AI because only two organizations truly own the global knowledge graph: Google and Amazon. OpenAI and the rest are crawling, not casing, the internet, which means they operate at a major disadvantage. Google is playing statecraft. And according to Kasim, Google will win the AI race. The Rise of Screenless Search and Voice-Driven Results According to Kasim, we are quickly moving toward a screenless world. Eric Schmidt has said the screenless future is years away, not decades. And the younger generation is already there. Over 55 percent of people under 25 use voice instead of text. Voice queries require different markup, structure, and formatting, and only 0.3 percent of websites use voice schema. Meanwhile, 65 percent of all searches end in zero clicks. People are asking, getting an answer, and moving on. That number does not even include the people who have stopped using search altogether and have already shifted to answer engines. This means your future website is not for your audience. It is for AI. Kasim is rebuilding his personal site in Notion because he believes CSS-light, simple, stripped down sites will perform better for AI ingestion. We are entering a world where content is created for machines first and humans last. How Google Gemini Is Rewriting the Future of Advertising Here is a wild data point. When Kasim set up new Chromebooks for his kids, he discovered the default search engine was not Google. It was Gemini. Google owns Chrome. Google owns Chromebooks. Yet they replaced its primary revenue driver on its own device with a product that currently has no ads. This tells you where the company is headed. They are rebuilding a new knowledge graph optimized for answer engines, while competitors still reply on the old search-oriented graph. And the future ad model will be nothing like what agencies grew up on. If one answer becomes the default experience, where do ads go? How are they shown? What are users willing to tolerate? And will businesses have to give away deep content to earn visibility the same way early YouTubers and bloggers did? These questions will reshape the entire lead generation ecosystem. Data, Moats, and the K-Shaped Economy The people who win in this new world are those who own data. Not tool access or workflows. Data. Custom GPTs, custom models, and proprietary knowledge bases become your moat. We are entering a K-shaped economy. Twenty percent of people and businesses will become unstoppable because their productivity will outpace demand. Eighty percent will fall to zero. The middle disappears. That means agency owners must adapt, evolve, and lean into deep expertise. Vibe coding (the rapid, exploratory use of AI tools) and no code platforms are accelerating this divide. Kasim's team recreated a software that normally costs ten thousand a year in a weekend. Entire SaaS categories are about to be wiped out. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Noah presents a fascinating case involving eosinophilia. Tune in as Maddy, Mark, and Youssef work through the diagnostic puzzle. To join us live on Virtual Morning Report (VMR), sign up HERE. Download CPSolvers App here RLRCPSOLVERS

Una truffa da 100 milioni di dollari, pochi anni fa, sfruttando sempre lo stesso meccanismo. Oggi vi racconto la truffa che Bordeaux Cellars mise in piedi usando un semplice schema Ponzi ai danni di ignari, e sprovveduti, investitori. ----Iscriviti alla newsletter e diventa un sottoscrittore su wineroland.itMetti le tue preferenze con 5 stelle al podcast, iscriviti e resta sempre aggiornatoLeggi le ultime news anche su Storie del Vino e sul blog di The Digital WineFai una donazione su Ko-Fi----Credit: Sigla rielaborata - Struttin' with Clarence by Martijn de Boer (NiGiD) (c) copyright 2015 Licensed under a Creative Commons Attribution Noncommercial  (3.0) license. https://dig.ccmixter.org/files/NiGiD/49816 Ft: Clarence Simpson

Prendi parte alla nostra Membership per supportare il nostro progetto Missione Cultura e diventare mecenate di Geopop: https://geopop.it/Muh6X Cos'è uno schema Ponzi? E come funziona? Si tratta di una truffa finanziaria, o meglio un modello di vendita fraudolento, che promette guadagni esorbitanti, ma che in realtà paga i primi investitori usando i soldi dei nuovi arrivati. Resa famosa da Charles Ponzi negli Stati Uniti, questa truffa segue uno schema preciso: la vittima crede di star investendo, ma viene pagata con i soldi di altri investitori, che a loro volta sono pagati con i soldi di altri risparmiatori, e così via, finché a un certo punto il meccanismo si rompe e chi ha investito perde tutto. In questa nuova puntata della serie “I meccanismi delle Truffe” vi spiegheremo cos'è uno schema Ponzi, come riconoscere la truffa e la storia incredibile dell'uomo che le ha dato il nome. Learn more about your ad choices. Visit megaphone.fm/adchoices

Visual search optimization remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock, who leads visual content strategy for Getty Images' stock platform serving over 1.5 million creative professionals, shares proven frameworks for integrating visual elements into comprehensive content strategies. The discussion covers location-based schema implementation for AI-generated imagery, unified content approach methodologies that eliminate silos between written and visual assets, and tactical opportunities for SMBs to gain competitive advantage in visual search before larger enterprises mobilize their resources.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Berufliche Umbrüche sind heute fast die Norm, doch unerwartete Veränderungen können Unsicherheit auslösen. In dieser Folge spreche ich mit ich Melissa Aubertin, unsere MSc. Psychologin und ‚Chief Jump-In-Officer‘ der Schema Du - Academy, die selbst einen ungewollten Umbruch in ihrer Karriere erlebte und ihn als Chance nutzte.Melissa erzählt offen, wie sie auf die Ankündigung von Stellenabbau in ihrem alten Unternehmen reagierte – von anfänglicher Angst bis hin zum proaktiven Handeln. Sie teilt, wie sie mit psychologischem Know-how und dem klaren Kompass ihrer Werte und Stärken ihren Traumjob fand.Erfahre, wie du eine Unsicherheitssituation in eine Vorfreude auf das, was kommt, verwandelst und warum du dich von negativen Stimmen nicht verunsichern lassen solltest. Wir sprechen darüber, wie du deinen Jump-In in etwas Neues wagst, deine psychologischen Fähigkeiten nutzt und dadurch langfristig erfolgreich und erfüllt in deinem Job bist.Mehr zu mir: Hol dir den Newsletter kostenloser Traumjob-Workshop - wie du einen Job findest, der dich wirklich erfüllt.Schema Du® Traumjob Coaching - erfolgreich & erfüllt im Job, den du liebst.Schema Du® Confidence Coaching - selbstbewusst & überzeugend - ohne dich zu verbiegen oder aufzuspielen.Schema Du® Membership - Die Membership für mehr Leichtigkeit und Selbstvertrauen im Job.Du hast Fragen, wie ich dich unterstützen kann und möchtest wissen, ob mein Coaching jetzt das richtige für dich ist? Melde dich zu einem kostenfreien Klarheitsgespräch.Oder schreib mir eine DM bei Instagram. Ich freue mich von dir zu lesen! Hier geht's übrigens zu meiner Website.

Cosa succede quando l'eccitazione prende direzioni impreviste?Max, Mama e Demba affrontano il tema delle parafilie tra curiosità, tabù e ironia: dai feticismi più comuni alle ossessioni più assurde, fino al confine tra libertà e devianza.Una puntata che fa riflettere — e un po' ridere — su quanto sia davvero “normale” il desiderio.

Written in 1972, Fr. Seraphim Rose draws attention to the significance of St. Paisius Velichkovsky (+1794) for us today, stating, "...for Orthodox Christians of the 20th century there is no more important Holy Father of recent times than Blessed Paisius Velichkovsky."A reading of Fr. Seraphim Rose's Introduction to: "Blessed Paisius Velichkovsky: The Man Behind the Philokalia" by Schema-monk Metrophanes

Hannah Arendt war eine unkonventionelle, in kein Schema passende Theoretikerin und Journalistin, die ein "Denken ohne Geländer" praktizierte. Am kommenden Donnerstag jährt sich ihr Todestag zum 50. Mal. Darum widmet ihr der Literaturkritiker Cornelius Hell diese Woche seine „Gedanken für den Tag“. Gestaltung: Alexandra Mantler – Eine Eigenproduktion des ORF, gesendet in Ö1 am 01.12.2025

Is your communication style a red flag?

Hast Du Dich heute schon genug bewegt? Genug Proteine gegessen? Wie war Deine Schlafqualität? Und reicht die Body Battery für den ganzen Tag?  Noch nie war es so einfach, sich selbst zu überwachen, Daten über den eigenen Gesundheitszustand zu sammeln und Statistiken über allfällige Veränderungen zu führen. Die gute Seite dieser Entwicklung: Viele bewegen sich mehr, achten auf gesunde Ernährung und sind sich ihrer Handlungsoptionen bewusst. Wo aber ist die Grenze zum Fitnesswahn und zum zwanghaft gesunden Leben? Wo schlägt die bewusste Ernährung um und wird zu einer Essstörung wie Orthorexie? Und wer sind die eigentlichen Profiteure dieses gesteigerten Gesundheitsbewusstsein?  Healthismus ist eine Ideologie, die Gesundheit primär als eine persönliche und moralische Verpflichtung ansieht und als Belohnung für vorbildliches Verhalten. Wer krank wird, ist nach dieser Auffassung selber schuld. Faktoren wie Genetik, Klasse, Herkunft oder Lebensbedingungen werden ausgeblendet.  In dieser Folge des Beziehungspodcast «Beziehungskosmos» diskutieren die Journalistin Sabine Meyer und die Psychotherapeutin Felizitas Ambauen, wie man mit besserwisserischen Smartwatches umgehen kann, was es mit konsumorientierter Selbstfürsorge auf sich hat und ab wann ein Gesundheitsbewusstsein in einen Gesundheitswahn umschlägt. Bücher zur Folge:Schorb Friedrich: Healthismus – Gesundheit als Gesellschaftliche Obession, Psychosozialverlag, 2024Kessler, Verena: Gym, Hanser Berlin, 2025 Buch zum Podcast: Ambauen Felizitas & Meyer Sabine: Beziehungskosmos – eine Anleitung zur Selbsterkenntnis, Aris Verlag, 2023Wir sind ein unabhängiger Podcast und finanzieren uns allein durch den Support unserer Community. Wenn Ihr unsere Arbeit unterstützen möchtet, geht auf www.beziehungskosmos.comUnter «Support us» könnt Ihr mit ein paar Klicks ein Abo einrichten.Einmaligen Support ist auch via Twint 0795553950 möglich.Beziehungskosmos LIVE? Alle Events findet Ihr hier! 

Send us a textGreg Gifford joins the Near Memo to break down his large-scale Local SEO study of 3,000 personal injury law firm's Google Business Profiles. He reveals what #1 ranked PI las firms are doing that #10 ranked practioners are not.  From review response rates and schema misfires to UTM tracking errors, the trio unpacks what's real in local SEO and what's hype. The episode closes with a lively debate about the AI-driven future of the SERP.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Breaking Free from Data Normalization: A Smarter Path for Security TeamsTraditional security models were built on a simple idea: collect data, normalize it, and analyze it. But as Director of Product Marketing Cory Wallace explains in this conversation with Sean Martin, that model no longer fits the reality of modern security operations. Data now lives across systems, clouds, and lakes—making normalization an inefficient, error-prone step that slows teams down and risks critical blind spots.Rethinking How Analysts Work with DataCory describes how schema drift, inconsistent field naming, and vendor-specific query languages have turned the analyst's job into a maze of manual mapping and guesswork. Each product update or schema change introduces a chance to miss something important—something an attacker is counting on. Crogl's new patent eliminates this problem by enabling search and correlation across unnormalized data, creating a unified analytical view without forcing everything into one rigid format.From Data Chaos to Analyst EmpowermentThis shift isn't just technical—it's cultural. Instead of treating SOC analysts as passive alert closers, Crogl's model empowers them with meaningful context from the start. Alerts now come with historical data, cross-referenced fields, and prebuilt queries, giving analysts the information they need to make decisions faster and more confidently.Efficiency with IntelligenceWallace explains how this approach saves time, reduces training burdens, and cuts dependency on multiple query languages. It helps overworked teams move from reactive triage to proactive investigation. By removing unnecessary layers of data transformation, organizations can accelerate incident resolution, minimize risk, and help analysts focus on what matters most—catching what others miss.At its core, the conversation highlights how removing the barriers of data normalization can redefine what's possible in modern security operations.Watch the full interview: https://youtu.be/Kx2JEE_tYq0Learn more about CROGL: https://itspm.ag/crogl-103909Note: This story contains promotional content. Learn more.GUESTCory Wallace, Director of Product Marketing at CROGL | On LinkedIn: https://www.linkedin.com/in/corywallacecrogl/RESOURCESLearn more and catch more stories from CROGL: https://www.itspmagazine.com/directory/croglPress Release: https://www.globenewswire.com/news-release/2025/11/05/3181815/0/en/Crogl-Granted-Patent-for-Analyzing-Non-Normalized-Data-for-Security.htmlForbes Article: https://www.forbes.com/sites/justinwarren/2025/11/05/tackling-cybersecurity-data-sprawl-without-normalizing-everything/LinkedIn Post: https://www.linkedin.com/posts/activity-7391913358817517569-QaCHAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

AI won't recommend what it can't read. Schema, speed, and site structure are the signals that teach search engines (and LLMs) who you are.  In this webinar replay, Rankings.io's technical SEO specialists Nikolai Hernandez and Eric Thedy show how clean subfolders, purposeful internal links, Core Web Vitals, and precise schema markup create an AI-friendly footprint that gets crawled, understood, and surfaced. Learn: How to build clear site structure with subfolders, hierarchy, and strong internal links Improve visibility by fixing what matters most in your Core Web Vitals Simplify schema by knowing where to place it, what to mark up, and how to link profiles  Why you should confirm results with heatmaps and analytics to spot and fix crawl or UX issues Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

This episode features guest hosts Dr. Scott Waltman and Kasey Pierce, authors of the forthcoming book The Rescuer Trap. Dr. Jeff Perron joins us to explore the deep-seated schemas (like Self-Sacrifice and Subjugation) that create the “Rescuer Trap.” We discuss how these unconscious, childhood-rooted patterns conflict with your adult values, and provide insight on using a schema-informed approach to establish boundaries and finally break free from the cycle of people-pleasing. Follow Dr. Perron on Substack: Are you the fixer, the over-giver, the emotional first responder for everyone but yourself? Welcome to The Rescuer Trap. We playfully own the labels “Parentified and Codependent” to make a point: these are not identities, but learned behaviors.And what can be learned can be unlearned. Hosts Dr. Scott Waltman and Kasey Pierce use Stoic philosophy and CBT to give you the tools to break the cycle and reclaim your autonomy. Your escape from the trap starts here. Based on the forthcoming book, The Rescuer Trap (New Harbinger).Thanks for reading Stoicism: Philosophy as a Way of Life! This post is public so feel free to share it. Get full access to Stoicism: Philosophy as a Way of Life at donaldrobertson.substack.com/subscribe

1. Fatum, 88Birds - U2C 2. Nihil Young, TYGR TYGR - Control 3. Passenger 10 - The Future Is Int 4. Innellea - Forced Adaptation 5. InfeXus - Fired Up 6. Alexey Union, Kinky Sound, KOCHE 7. George Dexx - Eternity 8. Yannick Mueller - Leysin 9. Schema, Derek Vo - Antithesis 10. Suit 9 - Canticles 11. Etna, The HIDD3NS - My Summer Ni 12. 9B - 122 - Goom Gum, 3GGER - Vision

Youssef presents a fascinating case involving schistocytes. Tune in as Mark, Maddy, and Noah work through the diagnostic puzzle. To join us live on Virtual Morning Report (VMR), sign up HERE.Download CPSolvers App hereRLRCPSOLVERS

Davy talks to PJ about his trip to see Figma's slots conference, formerly known as Schema. We talk about the releases and rejoice on a focus on the main editor again.

Send us a textTool mentioned in the podcast: https://validator.schema.org/Machines don't reward guesses; they reward clarity. We walk through a practical, four‑step framework to make search engines and LLMs understand your brand, your people, and your offers without ambiguity. The focus is on schema markup that scales: JSON‑LD for clean implementation, @id for stable references, and a connected entity graph that links Organisation, Website, Person, Product, and Service into one coherent map of your business.We start by establishing a sitewide identity with Organisation and Website markup, then strengthen it with authoritative sameAs profiles so your name is matched to the right entity in the knowledge graph. From there, we embed authorship into Article schema and connect each writer back to the brand via affiliation, with optional knowsAbout fields to highlight topical expertise and support EEAT. Next, we mark up Products and Services with properties that mirror visible content, reinforcing trust and unlocking eligibility for rich results. Finally, we tie it all together using @id URLs as canonical anchors so every reference points to a single, durable source of truth.Along the way, we share common pitfalls to avoid, why isolated page labels leave performance on the table, and how a connected schema strategy helps search engines attribute content, surface it confidently, and reduce confusion with lookalike brands. We also cover essential tooling: the Schema Markup Validator for structure and the Rich Results Test for feature eligibility, plus pointers to research resources for deeper implementation.If you want your authority recognised by both users and machines, this is your blueprint to ship. Subscribe for more hands‑on SEO strategy, share this with a teammate who owns structured data, and leave a review telling us which schema type you'll implement first.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

C'est quoi le GEO ( Generative Engine Optimization ) ? Les conseils et astuces de Fabien Elharrar Le SEO évolue avec l'arrivée des moteurs génératifs (ChatGPT, Gemini, Perplexity…).  Le GEO consiste à optimiser son contenu pour ces nouveaux moteurs d'IA.   Comment les IA répondent  Elles s'appuient sur deux sources :  Une base de connaissances (mise à jour par “saccades”) Le RAG (récupération d'infos en temps réel depuis Google/Bing) Les réponses sont plus fiables avec le RAG (5 % d'erreurs contre 60 % sans).     Impact sur le trafic   Comme après une mise à jour Google, les IA provoquent une baisse du trafic.  Elles répondent plus vite, sans passage par plusieurs sites.  Résultat : moins de clics, montée du “zero-click” et importance accrue du branding.     Comment s'adapter   Ne pas bloquer les bots IA, sous peine d'être invisible. Créer des contenus difficiles à résumer : vidéos, verbatim, outils, études. Travailler l'intention plutôt que le mot-clé. Structurer son contenu : balises Schema.org, FAQ, JSON-LD, chunks clairs. Actualiser régulièrement pour rester pertinent dans les modèles RAG. Développer sa topical authority : cocons sémantiques, angles originaux.   Les backlinks évoluent   Les liens restent utiles, mais leur valeur dépend du contexte sémantique.  Les IA analysent surtout les co-citations et la récurrence des entités.  Les meilleures sources : YouTube, Reddit, Quora, Medium, Wikipédia.     En résumé : le GEO repose sur trois piliers :   Un contenu riche, structuré et à forte valeur. Une marque identifiable (Knowledge Graph). Une stratégie d'autorité thématique claire et cohérente. Plus d'infos sur  https://fabien.elharrar.com/ https://www.linkedin.com/in/fabienelharrar/

The evolution of search demands a tactical shift from generalized SEO to hyper-specific AI Optimization (AIO). We're moving beyond just keywords and focusing on the structured data AI models consume. Schema: The AI Translator: Your content is brilliant, but is it legible to an AI? Schema Markup is the language AI uses to understand context. Implementing structured data allows your information to appear in rich results, featured snippets, and—most importantly—in AI-generated answers.

Send Gemma a messageWhat limerence really is, why it hooks into our deepest unmet needs and how to gently unhook using a schema-therapy lens.In Part 2, Gemma explores limerence as a preoccupying, often intoxicating state that's fueled by unmet needs - with abandonment and emotional deprivation schemas usually at the core. She explains why the brain's reward systems (hello, dopamine) and a quieted prefrontal cortex can hijack rationality, making red flags easy to miss. You'll learn practical, compassionate ways to reduce rumination, interrupt mental loops and begin reparenting the vulnerable parts that long for consistent care. Gemma also speaks to when limerence turns into a relationship (and why those tend to be high “schema chemistry”) and offers realistic hope for moving toward grounded, secure love.Key takeawaysLimerence = unmet needs + brain rewards. It's human, common, and often temporary; shame isn't helpful.Schemas under the hood: Abandonment (primary) and emotional deprivation are frequent drivers; attachment style can be a clue, but schemas give the nuance.“Schema chemistry” alert: Relationships born from intense limerence often trigger old wounds on both sides.Stop feeding the loop: Reduce cues (no social stalking, no photo scrolling). Notice → name → turn your mind.Circuit breakers that help: Mindfulness, imagery/rumination interruption, exercise, novelty/learning, supportive people, flow-state activities.Reparenting matters: Daily, gentle practices to meet needs consistently will dilute schemas over time.When to get help: If limerence becomes distressing, incapacitating or escalates into harmful behaviours, seek professional support.Practical steps you can tryName it: “This is the limerence loop.”Reduce reinforcement: Unfollow/mute; remove reminders.Shift attention: Choose a grounding task (walk, call a friend, learn something new).Reparenting micro-rituals: Daily check-ins with your vulnerable part; write a brief caring letter to yourself.Track triggers: Note what sparks rumination and plan alternatives.Therapeutic support: Look for schema-informed, experiential work.Mentioned in this episodeCoaching spaces now open with Gemma (limited).Love Wisely group coaching: next intake planned for late Feb '26 (waitlist in links).Reviews really help. Please rate on your podcast app.Contact: hello@drgemmagladstone.comSupport the show

Maddy presents a fascinating case of dyspnea with diffuse ground-glass opacities. Tune in as Mark, Youssef, and Noah work through the diagnostic puzzle. GGOs Schema Bird + Lung Ddx References: NEJM CPC: Hypoxemia at the Bedside — https://www.nejm.org/doi/full/10.1056/NEJMcpc2004991 JAMA 2024: Pneumonia — https://jamanetwork.com/journals/jama/article-abstract/2823762 ATS 2025: Clinical Practice Guideline on the Management of Community-Acquired Pneumonia —… Read More »Episode 425: Schema Episode – Ground Glass Opacities

[Rerun] Do you have recurring patterns in your relationships that are frustrating? Schema therapy might help. Dr. Kirk Honda talks for over four hours about the theory and how to use it in your life -- our core emotional needs, the schema that develop when some of our needs aren't met, how we habitually cope with those schema being triggered, and our overall personality modes that develop.(Intro) The full episode is available to patrons of the podcast.This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/KIRK to get 10% off your first month.Become a member: https://www.youtube.com/channel/UCOUZWV1DRtHtpP2H48S7iiw/joinBecome a patron: https://www.patreon.com/PsychologyInSeattleEmail: https://www.psychologyinseattle.com/contactWebsite: https://www.psychologyinseattle.comMerch: https://psychologyinseattle-shop.fourthwall.com/Instagram: https://www.instagram.com/psychologyinseattle/Facebook Official Page: https://www.facebook.com/PsychologyInSeattle/TikTok: https://www.tiktok.com/@kirk.hondaAugust 30, 2019The Psychology In Seattle Podcast ®Trigger Warning: This episode may include topics such as assault, trauma, and discrimination. If necessary, listeners are encouraged to refrain from listening and care for their safety and well-being.Disclaimer: The content provided is for educational, informational, and entertainment purposes only. Nothing here constitutes personal or professional consultation, therapy, diagnosis, or creates a counselor-client relationship. Topics discussed may generate differing points of view. If you participate (by being a guest, submitting a question, or commenting) you must do so with the knowledge that we cannot control reactions or responses from others, which may not agree with you or feel unfair. Your participation on this site is at your own risk, accepting full responsibility for any liability or harm that may result. Anything you write here may be used for discussion or endorsement of the podcast. Opinions and views expressed by the host and guest hosts are personal views. Although, we take precautions and fact check, they should not be considered facts and the opinions may change. Opinions posted by participants (such as comments) are not those of the hosts. Readers should not rely on any information found here and should perform due diligence before taking any action. For a more extensive description of factors for you to consider, please see www.psychologyinseattle.com

Jono Alderson joins the podcast to discuss why semantic HTML still matters today. He shares how thoughtful markup can improve accessibility and performance, from using the picture tag and responsive images to optimizing with content-visibility CSS. The conversation dives into common pitfalls like div soup, the shift toward more template-centric design, and techniques for improving the critical rendering path. Jono also discusses preloading, HTTP early hints, and the evolving role of structured data, LLMs, and Google's trust signals in shaping a more meaningful and efficient web. Links Website: https://www.jonoalderson.com X: https://x.com/jonoalderson BlueSky: https://bsky.app/profile/jono.id LinkedIn: https://www.linkedin.com/in/jonoalderson Resources Why semantic HTML still matters: https://www.jonoalderson.com/conjecture/why-semantic-html-still-matters/ Chapters 00:40 Meet Jono Alderson: SEO Consultant and Web Performance Expert 02:00 Why Semantic HTML Still Matters in 2025 05:00 Accessibility, Performance, and the 15% Market Opportunity 08:00 The Cost of Div Soup and Framework Abstraction 10:30 Finding Balance: Developer Experience vs User Experience 13:00 Template-Centric Thinking vs Component-Centric Development 16:00 What Is a Page? Rethinking How the Web Works 18:30 Structured Data, Schema.org, and Google's Trust Signals 21:00 Quick Round: Picture Tag, Content Visibility, and Performance 23:30 The Worst HTML Anti-Patterns Developers Still Use 25:00 Will LLMs Reward Good Markup or Ignore It? 26:00 Where to Find Jono Alderson and Closing Thoughts We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Fill out our listener survey (https://t.co/oKVAEXipxu)! Let us know by sending an email to our producer, Elizabeth, at elizabet.becz@logrocket.com (mailto:elizabeth.becz@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. (https://logrocket.com/signup/?pdr)

If your gym isn't growing, it's probably not a leads problem, it's a trust problem.You can have the best coaches, best facility, and best offer in town… but if your brand doesn't look credible online, people leave before your page even loads.In this episode of Sweat Success, Michael Benso breaks down The Binder Effect: the simple, step-by-step system that builds authority, visibility, and trust so both AI and humans can find you, believe you, and choose you.⚙️ Resources Mentioned→ Moz Domain Authority Checker: https://moz.com/domain-analysis→ Ahrefs Free Tools: https://ahrefs.com/free-seo-tools→ Google Structured Data Markup Helper: https://www.google.com/webmasters/markup-helper/u/0/

Deep Progressive house from around the globe https://www.instagram.com/thecocreatorsmusic/ https://www.facebook.com/TheCocreators https://thecocreatorsmusic.com/ https://soundcloud.com/love-vibration-nation ⚡️Like the Show? Click the [Repost] ↻ button so more people can hear it!

New Home Star's Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing. Fresh off HubSpot's INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans).What you'll learnWhy a unified tech stack (HubSpot, call/text/email, ads, service) unlocks real AI valueINBOUND takeaways: AI Agents, Data Hub, and 1:1 personalization at scaleHow to pivot from SEO traffic losses to AIO discoverabilityThe builder playbook: schema markup, data-tagged floor plans, transparent pricing, and massive FAQ libraries12-week HubSpot rollout: strategy → automation → dashboards & trainingTop 3 priorities for the next 1–3 years: consolidate data, rebalance channel mix by ROI, upskill on AI (projects + agents)Chapters 00:00 Intro & who is New Home Star 01:00 Chris's path + team scope (40-person marketing org) 04:00 Why HubSpot: one data warehouse for sales/marketing/service 06:00 INBOUND highlights: AI Agents, Data Hub, 1:1 personalization 11:00 Homebuilding implications: matching buyers to the right homes 14:00 SEO drop-offs & the rise of AI search (AIO) 18:30 Treat your site like a data warehouse; 3,000+ FAQs 21:30 Schema + data tagging for plans, pricing, and tours 25:30 Human-friendly front end vs machine-readable back end 26:30 New Home Star's 12-week HubSpot implementation 27:45 The builder's top 3 priorities for 2025–2027 34:00 Should you attend INBOUND next year? 35:30 Where to connect with Chris & New Home Star

Web Optimization: Technical SEO and Content Marketing Best Practices with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Focusing on web optimization, technical SEO, and content marketing, likened to building a durable house or maintaining a high-performance car. The discussion features several experts who explore strategies for increasing online visibility and revenue, emphasizing the critical role of a strong website foundation, reliable hosting, and effective content creation, particularly through blogs and YouTube, to address customer questions. We also debate the impact of AI on search and the necessity of SEO versus relying on other traffic channels like TikTok, concluding that a unified, authoritative online presence is key to gaining trust and accelerating business growth.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!--------------------------------------------------------------------------------What marketing topics are central to this discussion? The core topics discussed are web optimization, technical SEO, and content marketing.Why are technical setup and content vital for a website? Technical and content aspects should work together to make your website an "optimized place" and an "optimized greenhouse" for your business online. When you combine technical elements and content, you create a much wider network and a more extensive resource.What does the term "optimization" imply? Optimization is equated with consistency. If a website is not being optimized consistently, it is metaphorically stuck, like a car not moving in a driveway.How should a business approach content creation to serve both people and algorithms? Website owners should write for people first, but they must also keep the search algorithm in mind. The goal is to create many pages that interlink, providing a journey from discovery to decision for the user, utilizing various formats like video, audio, infographics, FAQs, or glossaries.How does authorship relate to building credibility online? When content is created on your website, it should be attributed to an author page originating from the person writing the content. Including expert quotes within a blog that has your name attached builds credibility. Furthermore, having your name indexed by Google as a blog author via a profile link can put you ahead of the competition.--------------------------------------------------------------------------------Technical SEO and Website FoundationWhat are the fundamental components necessary for a website? The process starts with your domain, followed by your hosting, and then your website. Key technical considerations include where you host the website, the CMS platform used, and how your DNS records are configured.Why is choosing a quality host important? You must have the correct hosting, meaning the host should not go down. Many cheap hosting services put literally thousands of websites on the same servers. It is better to pay more for a higher quality server.How can I monitor if my website is experiencing downtime? You can use free monitoring tools, such as Uptime Robot, which will monitor your website's uptime and send you an alert if the site goes offline.What is a major technical mistake regarding domain names? A "big one" is simply keeping track of your domain name. It is recommended to renew your domain name for a couple of years at a time, rather than just one year.What is the distinction between technical setup and content in an analogy? Technical SEO is like the exterior of a car—the battery, engine, oil, and fluids—determining speed and duration. Content marketing is the interior—the steering wheel, comfort, and aesthetics.--------------------------------------------------------------------------------AI, Schema, and Search StrategyWhat is the relationship between AI, search, and structured websites? The rise of AI suggests a thin line is developing between unstructured websites and structured websites. AI is actively affecting the way people search.What is schema, and how is it used on a website? Schema refers to structured data. When implementing schema on a web page, you should focus on elements like breadcrumbs, FAQs, and price/stock information, as these elements allow you to have a much higher signal. Structured data involves taking unstructured information (like a general blog post) and organizing it using visual elements, examples, statistics, and expert quotes.How can a business influence LLMs (Large Language Models) like ChatGPT? AI platforms (LLMs) seek to grab information. The "secret key" is to release news about your business through press releases. This process helps your information get into Google News, which the LLMs will then pick up.In terms of building authority, what should a business prioritize? The priority is to first be known, as you cannot be trusted if you are not known. Putting out content on how you solve problems is essential for gaining recognition.What specific content strategy is recommended for building authority (e.g., for an auto dealership)? A good strategy is to find long-tail keywords, particularly questions, using tools like ChatGPT or the "People Also Ask" section on Google results. Then, create content answering those questions, allocating one question per blog post. These articles should be at least 300 to 500 words long. To enhance this content, you can create and embed a related YouTube video on that specific blog page.--------------------------------------------------------------------------------Content Distribution and Platform UseWhat platforms should be used to support a website's foundation? In addition to a strong website, you should have supporting foundations such as YouTube, social media, or news outlets. The game is distribution; the more you can distribute your content, the more you can increase your capacity.If a client is highly successful using a non-search channel (like TikTok), is SEO necessary? If a client has an amazing traffic funnel on a channel like TikTok or YouTube, they do not necessarily need SEO; they should focus on doing more of what is already working. However, if the market relies more on search, setting up a broad SEO net is highly recommended.What is the key difference in content interaction between Pinterest and Instagram? On Instagram, you can save a post, but you cannot click on the image to go to a destination link outside of the platform (unless you use the link in the bio). On Pinterest, you can click on an image, and it will take you to a destination link, providing a "soft backlink".What unique data intelligence does Pinterest provide to business owners? While Instagram saves are private, a business owner with a Pinterest business account can see the names of the boards that users saved their pins to (if the boards are public). This information tells the business owner what context the user assigned to the content (e.g., "mentorship," "food"). This data intelligence allows the business to create more relevant content.What category of platform is Pinterest considered? Pinterest is viewed as a hybrid of both search and social. People use Pinterest to plan.Why is it important to consider factors like font size in web content? When optimizing content, size matters. A font size of 20 pixels will likely be read faster than a font size of 12 pixels, as people often skim or scan content rather than reading every detail. Similarly, small text in emails can be ignored because people do not want to squint.--------------------------------------------------------------------------------Glossary Term & DefinitionAuthorshipThe practice of associating content with a specific person or brand name. This builds credibility and helps Google and other search algorithms recognize the entity as an expert, which can improve search rankings.CMS (Content Management System)The software platform used to build and manage a website's content. The choice of CMS is a foundational technical decision that impacts how a site is built and maintained.Content MarketingThe strategic practice of creating and distributing various forms of media (text, audio, video, images) to attract and engage a target audience. In the session's car analogy, it represents the "interior" of the car—the user's experience.DeepseekAn AI search tool mentioned as an alternative to ChatGPT. It was noted for providing more detailed, contextual answers compared to just a list of questions, suggesting it performs a deeper data crawl.LLMs (Large Language Models)The AI systems, like ChatGPT, that power modern search and chat platforms. These models crawl the web for information, and the discussion focuses on how to get a website's content indexed and recommended by them.llms.txtA file, similar to robots.txt for search engines, that is intended to control how AI Large Language Models crawl and use a website's content.PinterestDescribed as a "hybrid of both search and social," this platform is highlighted as a powerful tool for web optimization. It functions like "Google Images," driving traffic through clickable pins and providing deep user insights through public board names.Press ReleaseA news announcement distributed to media outlets. It is presented as a key tactic to get a business featured in Google News, which helps it get noticed by LLMs and establishes the business as "known."SchemaA form of structured data markup added to a website's code. It helps search engines understand the content more deeply, enabling features like FAQs, price ranges, and breadcrumbs in search results, which is crucial for ranking in AI-driven search.Sigmoid CurveA concept mentioned by John to describe the adoption rate of new technology. It illustrates that different demographics (e.g., older vs. younger generations) are at different points on the curve in their adoption of tools like AI search.Technical SEOThe process of optimizing the technical aspects of a website to improve its performance and crawlability for search engines. In the session's car analogy, it represents the "exterior" and "under the hood" components like the engine and battery, which dictate speed and reliability.Uptime RobotA free online tool recommended for monitoring a website's availability. It alerts the owner if their website goes down, preventing loss of traffic and revenue from unnoticed outages.Web OptimizationA consistent, ongoing process of improving a brand's entire online presence, not just the main website. It involves technical SEO, content marketing, and leveraging surrounding platforms (like YouTube and Pinterest) to drive traffic and engagement.--------------------------------------------------------------------------------Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Marketing Mantra, I share my honest take on the growing chaos of acronyms around AI search. Every week there's a new one: AEO, LLMO, AIO, GAIO, SEvO, and honestly, most of them don't make sense. They're shallow rebrands of SEO dressed up with new jargon.I break down where each of these acronyms came from, why they don't hold up, and why only one term actually deserves a place in our marketing vocabulary: GEO (Generative Engine Optimization). Just like SEO defined the Google era, I believe GEO will define the generative era.What You'll Learn in This Episode:The backstory of AEO, LLMO, AIO/GAIO, and SEvO — and why I think they're destined to fade.Why GEO stands apart as a clear, focused, and lasting framework.The pillars of GEO that I focus on in my own work:Citations and Mentions – how to get cited in generative answers.Schema and Entities – why structuring your content matters more than ever.Authority and Trust – building credibility with both people and AI engines.Prompt-Based Visibility – how I test and track brand presence across ChatGPT, Gemini, Claude, and Perplexity.Why I believe GEO is the playbook marketers need to embrace right now.=-=-=-=Links and Resources

(00:00:00) iOS 26: l'aggiornamento che divide il web (00:00:19) Introduzione a iOS 26 (00:02:05) Il Cambiamento Necessario (00:05:03) Liquid Glass: La Nuova Era (00:08:14) I Dispositivi in Evoluzione (00:11:57) Riflessioni Su iOS 26 (00:15:19) Aspettative e Realità (00:19:08) Le Applicazioni e il Liquid Glass (00:22:14) Domande e Risposte (00:25:04) Coerenza nell'Ecosistema (00:28:54) Un Aggiornamento Divisivo (00:31:35) Conclusione e Saluti Con il debutto pubblico di iOS 26, arriva l'aggiornamento più divisivo degli ultimi anni. In questo episodio fotografimo la realtà del “liquid glass”: entusiasmo, polemiche social, sviluppatori in ritardo e utenti spaesati.A metà tra rivincita dello scheumorfismo e primo passo verso una Apple ancora più coerente tra device, iOS 26 è il vero spartiacque dopo iOS 7. Ma perché il web si spacca? E quando le app si aggiorneranno davvero?Scopri le novità di iOS 26, iPadOS 26 e macOS 26.Visita Digiteee e scopri tutte le notizie sulla tecnologiaSegui Digiteee su TikTokDimmi la tua su Twitter, su Threads, su Telegram, su Mastodon, su BlueSky o su Instagram.Mail jacoporeale@yahoo.it Scopri dove ascoltare il podcast e lascia una recensione su Apple Podcast o Spotify.Ascolta An iPad guy su YouTube Podcast.Supporta il podcast

Vi firar 8-års jubileum med Hillman Academy och pratar om hur allt började, hur det är att driva ett digitalt företag med sin partner, om med och motgångar samt hur vi ser på framtiden. 

In this episode of SEO 101, Scott Van Achte covers improvements to core web vitals across major CMS platforms, Google removing support for certain structured data types, Apple's plans for an AI-powered search engine, the latest on Google's AI Mode, LLM traffic conversion rates, and how ChatGPT compares to Google and Bing as a traffic source.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 11 looks at how to build a content strategy for LLM-centric discovery, where AI systems—not just search engines—are the ones retrieving and synthesizing information.We explore how GEO content production starts with data-backed strategy, using tools like query and entity matrices to capture the full scope of a topic. The discussion then moves into practical steps for writing content that AI can understand, including semantic chunking, semantic triples, and the use of unique, specific insights that stand out in retrieval.The episode also highlights why entity co-occurrence and disambiguation matter, how structured data can go beyond Schema.org with custom ontologies and internal knowledge graphs, and why readability, originality, and diversified formats improve retrieval and citation. Finally, we outline the three laws of generative AI content, which clarify how AI should augment but not replace content strategy.Read the full chapter at ipullrank.com/ai-search-manual

We're excited to have Adi Ganesan, a PhD researcher at Stony Brook University, Penn University, and Vanderbilt, on the show. We'll talk about how large language models LLMs) are being tested and used in psychology, citing examples from mental health research. Fun fact: Adi was Sid's research partner during his Ph.D. program.Discussion highlightsLanguage models struggle with certain aspects of therapy including being over-eager to solve problems rather than building understandingCurrent models are poor at detecting psychomotor symptoms from text alone but are oversensitive to suicidality markersCognitive reframing assistance represents a promising application where LLMs can help identify thought trapsProper evaluation frameworks must include privacy, security, effectiveness, and appropriate engagement levelsTheory of mind remains a significant challenge for LLMs in therapeutic contexts; example: The Sally-Anne Test.Responsible implementation requires staged evaluation before patient-facing deploymentResourcesTo learn more about Adi's research and topics discussed in this episode, check out the following resources:Large language models could change the future of behavioral healthcare: a proposal for responsible development and evaluationTherapist Behaviors paper: [2401.00820] A Computational Framework for Behavioral Assessment of LLM Therapists Cognitive reframing paper: Cognitive Reframing of Negative Thoughts through Human-Language Model Interaction - ACL Anthology Faux Pas paper: Testing theory of mind in large language models and humans | Nature Human Behaviour READI: Readiness Evaluation for Artificial Intelligence-Mental Health Deployment and Implementation (READI): A Review and Proposed Framework Large language models could change the future of behavioral healthcare: A proposal for responsible development and evaluation | npj Mental Health Research GPT-4's Schema of Depression: Explaining GPT-4's Schema of Depression Using Machine Behavior AnalysisAdi's Profile: Adithya V Ganesan - Google Scholar What did you think? Let us know.Do you have a question or a discussion topic for the AI Fundamentalists? Connect with them to comment on your favorite topics: LinkedIn - Episode summaries, shares of cited articles, and more. YouTube - Was it something that we said? Good. Share your favorite quotes. Visit our page - see past episodes and submit your feedback! It continues to inspire future episodes.

Technical SEO Essentials for Strong Local Rankings Is your website technically holding you back from ranking higher in local search? Most business owners focus on content and keywords, but without a solid technical foundation, your site won't reach its full potential. In this episode of Local SEO Tactics, we take a deep dive into technical SEO and why it's a critical part of improving your local search visibility. From crawlability and site structure to mobile optimization, page speed, and schema markup, you'll learn how to build a strong technical foundation for your website. Whether you're just getting started or looking to tighten up your on-page strategy, this episode gives you practical tips, clear priorities, and trusted tools to move the needle in your rankings. What You'll Learn  How to prioritize the most impactful technical SEO tasks for your site Practical tools and steps to fix crawl issues, boost speed, and structure your pages Why mobile-friendliness and HTTPS are non-negotiable for local rankings Ready to optimize your website like a pro? Listen to the full episode of Local SEO Tactics for a deep dive into the key technical elements that can make or break your local search performance. Whether you're DIY-ing your SEO or managing a team, these insights will give you a roadmap to better visibility and traffic. Tune in now!   https://www.localseotactics.com/on-page-optimization-technical-seo-deep-dive/

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In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the explosion of generative engine optimisation, Daniel and Ciaran unpack the shifts happening across search, paid media, and SEO. This isn't just another roundup of shiny tools, this episode explores how to think strategically about the role of AI in search, the real impact on your organic performance, and the mindset required to stay ahead of the curve. What's Inside This Episode: AI Max Campaigns in Google Ads Discover how Google's new AI-powered campaign structure is changing the game. It's not just another bidding strategy, it's an integrated layer that leverages keywordless signals, context, and user behaviour across Google properties to personalise campaigns. Learn why separating these into siloed budgets might actually hinder performance and what you need to consider before rolling out. The Vanishing Organic Click While impressions are up, clicks are down. Daniel shares Target Internet's own data showing a drop in organic click-through rates and explains why Google's AI-generated answers, Reddit posts, and video content are pushing traditional organic listings further down the page. LLM Refs and the New SEO Frontier With AI overviews, ChatGPT, and other LLMs becoming key discovery engines, how do you make sure your brand shows up? The hosts explore LLMRefs, a tool that shows how different brands are ranking across major AI models, and reveal just how fragmented and competitive this new landscape is. Structured Data, Schema & the Knowledge Graph Daniel and Ciaran highlight the importance of schema markup and entity relationships in Google's Knowledge Graph, using tools like the Knowledge Graph Explorer to demonstrate how Google perceives your brand and its connections. If you're not surfacing in the right contexts, it could just be due to a missing link, literally. Search Engine Optimization ≠ Generative Engine Optimization The hosts challenge the idea that SEO principles remain unchanged in the world of AI. With so many variables, location, devices, user intent, history, and model-specific behavior, your approach needs to be more agile and nuanced than ever. Key Takeaways: Performance Max and AI Max are now core to Google Ads - understanding signals and context is essential Organic traffic is declining, but impressions may still rise - CTR is the new battleground You can't game the system anymore with a few smart keywords; LLMs require strong content, schema, and reputation The tools are out there - you just need to experiment, validate, and iterate Don't fall into the trap of “a little knowledge” - simplifying complex changes leads to bad decisions AI models aren't clairvoyant - you need to structure and declare your content clearly

Can Google Gemini and other AI models really discover your site on their own? In this episode of Search Smarts, Bob Brennan breaks down insights from Kasim Aslam's recent webinar on how AI-powered search is changing the game. The big takeaway? Schema markup is no longer optional, it's one of the primary signals helping language models understand and recommend your content. If you want to future proof your SEO and stay discoverable in the age of AI, this is the episode you don't want to miss. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

Mark presents a case of seizures, fever, and meningoencephalitis to Youssef, Maddy, and Noah. Lymphocytic Pleocytosis Schema Seizures Schema To join us live on Virtual Morning Report (VMR), sign up HERE.  Download CPSolvers App here RLRCPSOLVERS

Intrahepatic Cholestasis of Pregnancy (ICP) has dichotomous effects: Benign for the mother (although the itching it causes may be a qualify of life issue, yet potentially devasting for the child in-utero. In 2021, SMFM released Consult series 53 on the subject. This, together with the ACOG 's CO 831 (Medically Indicated Late Preterm and early term delivery) also from 2021 provide management options for ICP. However, this month- July 2025- Dr. Cynthia Gyamfi-Bannerman et al published a new proposed ICP classification and management schema that is easy to follow. Listen in for details. ​ SMFM CS #53,2021​ ACOG CO #831, 2021​ Sarker M, Ramos GA, Ferrara L, Gyamfi-Bannerman C. Simplifying Management of Cholestasis: A Proposal for a Classification System. Am J Perinatol. 2025 Jul;42(9):1229-1234. doi: 10.1055/a-2495-3553. Epub 2024 Dec 4. PMID: 39631774

Maddy presents a case of atraumatic rhabdomyolysis to Youssef, Andrew, and Noah.

Is AI-generated schema markup at scale effective? Martha Van Berkel, CEO of Schema App, explains why automated schema generation falls short of understanding business nuances and human search intent. She argues that while AI can create basic drafts, it cannot properly define the complex relationships needed for a complete knowledge graph, requiring human expertise to craft meaningful schema that truly represents business data models.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Contractor Growth Network podcast, Sean Holleran and SEO expert Patrick dive into how AI is reshaping search—and what that means for contractors relying on SEO. They break down the shift from traditional keyword ranking to AI-powered answer engines like ChatGPT and Google's AI Overview, and explain how to structure your content to still get found. Whether you're wondering if Google is dead (it's not) or how to optimize for tools like Perplexity and Bing, this episode will help you stay ahead of the curve. Key Takeaways AI Search Is Changing the Game Google and ChatGPT are rewriting how people search: AI now scans for concise answers, not full-page rankings. Questions and paragraph snippets matter more than ever. It's no longer just about clicks—being the answer is the goal. Concise Answers Beat Long-Form Hooks Content must lead with the answer: Gone are the days of slow storytelling intros. Start with the clear, factual response—then build context. This helps tools like Google AI and ChatGPT surface your content. Google Isn't Dead, It's Adapting Despite the hype, traditional SEO still matters: Google still dominates local and service-based searches. Schema, page speed, links, and on-page SEO are still relevant. Now it's about blending classic SEO with AI-readiness. Search Everywhere Optimization It's no longer about ranking on one platform: Get reviews on Bing, Angi, Houzz, and Facebook—not just Google. Claim and optimize your Bing Places listing. YouTube videos (with transcripts) are also being surfaced in AI answers. AI Loves Structure and Fresh Data Make your content AI-scannable: Use schema markup to define FAQs, videos, and pages. Replace large paragraphs with bullet points or tables. Update outdated blog posts for relevance and accuracy. Memorable Quotes “If you're not found everywhere, you're not really found at all.” “The best answer wins now—not the biggest website.” “Google isn't dead. It's just changing the rules—and fast.” Actionable Advice Rewrite for Answers: Lead with a concise answer before diving into storytelling. Use Schema Markup: Help AI interpret your FAQs, videos, and images. Diversify Reviews: Get client reviews across Google, Bing, Angi, and Houzz. Update Your Old Content: Refresh data, fix broken links, and add question-style headings. Test It Yourself: Search on ChatGPT, Google AI, and Perplexity as if you're a client. Meta Description: SEO is changing fast. Learn how AI tools like ChatGPT and Google SGE are shifting search—and how to adapt your content to keep showing up and driving leads.

Maddy, Youssef and Noah discuss a case presented by Andrew and share their approach to hypercarbia. CXR discussed in the episode:    Link to hypercarbia schema. To join us live on Virtual Morning Report (VMR), sign up HERE.  Download CPSolvers App here RLRCPSOLVERS