Tipsy VP

Follow Tipsy VP
Share on
Copy link to clipboard

Tipsy VP is a weekly Social Media update podcast produced by Virtual Peddlers Marketing

Virtual Peddlers Marketing

  • Jun 12, 2020 LATEST EPISODE
  • every other week NEW EPISODES
  • 14m AVG DURATION
  • 56 EPISODES


Search for episodes from Tipsy VP with a specific topic:

Latest episodes from Tipsy VP

Tipsy VP 12 June 2020: How to Work With TikTok Influencers

Play Episode Listen Later Jun 12, 2020 17:14


Is your brand interested to get into TikTok? The best way right now is through influencers. But not all influencers are created equal. Here are some tips to finding the right ones, and how to change your own mindset for TikTok

Tipsy VP 5 June 2020: Marketers Should Move Away from COVID Messaging to These

Play Episode Listen Later Jun 5, 2020 10:01


Although COVID isn't over, we're frankly quite tired of marketing messages trying so hard to capitalize on the situation. Marketers, it's time to move on to these messaging methods instead

Tipsy VP 29 May 2020: The Good and Bad of Forever Remote Working

Play Episode Listen Later May 29, 2020 12:43


2020 has been the year companies all over the world finally discovers remote working. And some even went so far as declaring employees can remote work forever. But there are setbacks to this method which you may want to know before committing to it. Here are some of them.

Tipsy VP 15 May 2020: How Magazines Can Survive in a Digital World

Play Episode Listen Later May 15, 2020 11:13


The age of printed or e-magazines is over. In order for magazine companies to survive and thrive in the digital era, they need to make massive pivots. Here are some ideas on how it can be done

Tipsy VP 8 May 2020: 4 Ways to Market Your Printing Center

Play Episode Listen Later May 8, 2020 12:32


If you run a Printing Center or any store that traditionally work with walk-ins, it's time for a change. Here are some ideas on how to do it :)

Tipsy VP 1 May 2020: 4 Types of Events That Can Go Virtual

Play Episode Listen Later May 1, 2020 25:13


Even as we are loosening our Movement Control Order, events that require a mass gathering won't be possible for quite a long time. It's time to consider going virtual. Here are some ideas

Tipsy VP 24 April 2020: 4 Tips to Run Effective Instagram Ads

Play Episode Listen Later Apr 24, 2020 10:37


There are two ways to run ads. You can either splurge a tonne of money and hope for the best or do it right and spend less. We're with camp 2, and here's how it can be done

Tipsy VP 17 April 2020: 6 Ways to Create an Effective LinkedIn Event

Play Episode Listen Later Apr 17, 2020 9:16


LinkedIn Released the Events Feature to all Company Pages. Here's How We Can Use It Well This Lockdown Season

Tipsy VP 10 April 2020: 5 Ways to Improve eCommerce During Lockdowns

Play Episode Listen Later Apr 10, 2020 7:59


In light of our economic predicament, eCommerce will be the primary driver for all businesses at least for the rest of 2020. Here are some tips for improving your eCommerce performance to increase sales.

Tipsy VP 20 March 2020: 6 Ways to Market During Covid-19 Downturn

Play Episode Listen Later Mar 20, 2020 10:05


The world's economy is taking a bad hit from the current Covid-19 Pandemic. And we don't know when this will end. So it's time for us to evolve, so we can survive through these tough times. Here are 6 ways to Market Your Business During the Covid-19 Downturn.

Tipsy VP 6 March 2020: 5 Things To Do During Low Business Seasons

Play Episode Listen Later Mar 5, 2020 7:15


Business doesn't always boom 12 months a year. There are seasonal downtimes, and there are unforeseen ones like the current outbreak. That doesn't mean it's all bad, though. Here are 5 ways to maximize your downtimes.

Tipsy VP 28 February 2020: 8 Steps to Generate Sales on Website

Play Episode Listen Later Mar 1, 2020 19:46


There is more to generating sales from Digital Marketing than just putting one ad out. It usually involves months of legwork with a team of specialists. If you want the lowdown, here it is.

Tipsy VP 21 February 2020: 5 Things That Could Get Your Facebook Ads Manager Account Blocked

Play Episode Listen Later Feb 20, 2020 15:48


Facebook isn't as lenient with the mistakes in our ads as it used to be. Makes sense, since many of us are always trying to spread fake news of misleading ads. Here are the top 5 ways to prevent your Ads Manager Account from being blocked completely.

Tipsy VP 7 February 2020: 5 Things Not To Do on LinkedIn

Play Episode Listen Later Feb 7, 2020 5:44


LinkedIn has been infamous for these things since its existence. Today, just like before, these 5 things are an absolute no-no on the platform.

Tipsy VP 24 January 2020: Building Ads for the Customer Journey

Play Episode Listen Later Feb 3, 2020 10:21


Yes, customers go through a journey with you before they buy something from you. So the idea of putting an ad campaign out there and expect people to buy something from someone they’ve never heard of is ridiculous. Here are the steps to build ads for the customer journey.

Tipsy VP 10 January 2020: Promote Events on Instagram Stories with These 3 Tricks

Play Episode Listen Later Jan 9, 2020 15:39


Nothing sells more events like footage from the past one. If you're a business focused on events, you will be interested in this episode.

Tipsy VP 3 January 2020: Top 10 Social Media Predictions for 2020

Play Episode Listen Later Jan 6, 2020 31:09


2019 has been a hit-and-miss on some fronts. But the correct ones did so very well. In this episode we talk about the 10 Social Media predictions for this year.

Tipsy VP 27 December 2019: 5 Key Reveals on Influencer Marketing on Instagram

Play Episode Listen Later Dec 27, 2019 12:47


Data analytics company Klear conducted a report on the state of influencer Marketing on Instagram, and the numbers are staggering

Tipsy VP 20 December 2019: Top 4 Reasons Why Your Brands Should Invest in Email Newsletters (Again)

Play Episode Listen Later Dec 19, 2019 11:44


There was a time when we thought email marketing was gonna die and never return. But in recent months, we may be looking at a Renaissance. we outline 4 top reasons why you should consider it for 2020

Tipsy VP 13 December 2019: Top 4 Tools to Square up Your Social Videos

Play Episode Listen Later Dec 12, 2019 9:53


Like images, square videos are more impactful and reduce the distraction from other posts on Social Media. But almost all image cropping tools, including those provided in most phones, don't work on videos. Thankfully we have 4 that would!

Tipsy VP 6 December 2019: Top 11 Social Media Predictions for 2020

Play Episode Listen Later Dec 5, 2019 39:51


It's the time of year for new year predictions again! 2020 will see some saturation points and some shifts. Listen as we discuss them

Tipsy VP 29 November 2019: Top 5 Social Media Graphic Trends Coming in 2020

Play Episode Listen Later Nov 28, 2019 14:01


Out with Monstera leaves, and in with minimalist muted colors. Here are the top 5 ways social media graphics will change next year

Tipsy VP 22 November 2019: 5 Top Tips to Improving Organic Instagram Stories Reach Published on:

Play Episode Listen Later Nov 22, 2019 19:35


Instagram Stories is the most highly engaged feature on the platform today. This is why brands absolutely need to be creating content here. But the game isn't quite the same as Posts and IGTV. Today we outline the top 5 tips on improving organic Instagram Stories reach.

Tipsy VP 15 November 2019: The Complete Guide to Facebook Brand Collabs Manager

Play Episode Listen Later Nov 18, 2019 17:39


Facebook introduced Bran Collabs Manager to everyone recently. It's the one-stop platform to find and manage all Influencers registered with the company. Today we dissect all the functions within this Manager.

Tipsy VP 8 November 2019: All You Need To Know About TikTok Analytics

Play Episode Listen Later Nov 7, 2019 10:11


Today we outline all you need to know about TikTok Analytics, and how they can help your brand. Because TikTok is the future of attention, and no brand can deny this.

Tipsy VP 1 November 2019: Ready Your Business for the Holiday Season with These 5 Tips

Play Episode Listen Later Nov 5, 2019 10:29


The final big holiday season for the year is approaching fast. With 11.11, 12.12 and Christmas sales dates around the corner, it’s a good time to prime your business for the final push before the year is done.

Tipsy VP 25 October 2019: How to Get Referrals from Clients

Play Episode Listen Later Oct 25, 2019 17:44


It is significantly easier to get referrals from existing clients than spending money on cold leads. But salespeople often get this delicate process wrong and end up souring relationships. Today we list down some ideas on getting referrals that may help you. Enjoy!

Tipsy VP 11 October 2019: 5 Kickass Instagram Stories Tips from Vice

Play Episode Listen Later Oct 9, 2019 18:46


Vice Media is among the media companies that made it big on Social Media. Senior Director of Multiplatform, Youyoung Lee, shared some tricks on doing well on Instagram Stories.

Tipsy VP 27 September 2019: Guide to SEO Content Writing Part 2 - The Writing

Play Episode Listen Later Sep 27, 2019 9:19


In our last episode, we laid out the preparations required before writing an SEO Content. This is part 2, which focuses on the writing and editing of the article. We also dropped a few tips on optimizing for Search Engine. Enjoy!

Tipsy VP 13 September 2019: 5 Exciting Ways to Reuse Influencer-Generated Content For Your Brand

Play Episode Listen Later Sep 13, 2019 22:33


Influencers command a better trust and connection than brands themselves, because they are more human and down-to-earth. For this reason alone, we as brands shouldn’t let contents created during the campaign go to waste. Here are 5 ways to effectively reuse these content for your brand.

Tipsy VP 6 September 2019: Rule the Meme Game with These 3 Killer Hacks

Play Episode Listen Later Sep 5, 2019 14:23


Memes should be an invaluable addition to your brand's post campaigns. When done well, it connects with your audience very well. But playing the meme game isn't easy, as it involves a lot of awareness in current issues and slangs. If you are interested to explore this method, here are 3 hacks that can get you started.

Tipsy VP 30 August 2019: How to use LinkedIn Live, by LinkedIn

Play Episode Listen Later Aug 30, 2019 13:41


Like other social media, LinkedIn has just introduced the Live. But unlike the others, LinkedIn isn't making it easy for just anyone to use this platform. Instead, they want it to remain a high-quality platform for professionals, and understandably so. When the supply of Live videos are scarce on this platform, being one of the creators is all the more captivating. Today we outline tips on how to use LinkedIn Live, as provided by LinkedIn themselves.

Tipsy VP 23 August 2019: Create Effective Videos Ads on YouTube, according to YouTube

Play Episode Listen Later Aug 22, 2019 13:00


Brands should absolutely advertise on YouTube, because it's still the best long-form media consumption platform today. However due to its nature, ads must be customized specially for maximum impact. YouTube released a guide to creating effective videos ads, and we talk about it here.

Tipsy VP 16 August 2019: 4 Top Tips to Making IGTV Work for Your Brand

Play Episode Listen Later Aug 15, 2019 11:39


Today IGTV is becoming a solid sub-platform to the wildly successful Instagram. With newly enabled functions, brands should reconsider adopting IGTV for their contents. Here are 4 Top Tips to making IGTV work for your brand!

Tipsy VP 2 August 2019: Increase Facebook Effectiveness with These 6 Essential Caption Tricks

Play Episode Listen Later Aug 1, 2019 21:18


Having a good copy for your post is just as important as the visual. Where the visual works to grab initial attention, the copy brings it home the rest of the way. But writing a good caption isn't as easy as most would think. Here are 6 pretty simple tricks to get you started right away!

Tipsy VP 12 July 2019: 6 Essential Steps to Getting Your Restaurant More Foot Traffic

Play Episode Listen Later Jul 11, 2019 18:27


Restaurants have a tight profit margin, and always have trouble bringing more people into their doorsteps. Here are some tips for restaurant owners to gain sustainable increase in footfall.

Tipsy VP 5 July 2019: 3 Frequent Facebook Marketing Problems

Play Episode Listen Later Jul 5, 2019 23:35


If your Facebook marketing efforts are stalling and you're not getting the engagement and leads you hoped, here are some troubleshoots you can try out.

Tipsy VP 28 June 2019: How to create a buzz for new products on Social Media?

Play Episode Listen Later Jun 28, 2019 12:39


A good and memorable hype around the Activation of a product is important, else nobody will know you’ve launched anything. But with all the bottomless noise on Social Media today, it’s very difficult to get it out effectively. Today we outline a few good tricks to create a buzz for your new product launch.

Tipsy VP 21 June 2019: How to Set Up Shopping on Instagram

Play Episode Listen Later Jun 20, 2019 8:58


If you sell physical products online and are on Instagram, you need to setup Shopping on Instagram now. Listen on to find out how it's done!

Tipsy VP 14 June 2019: 6 Things Brands Shouldn’t Post on Social Media

Play Episode Listen Later Jun 13, 2019 17:01


While it is highly encouraged to be candid, honest and transparent on social media, there are certain lines that should not be crossed. Today we outline the Top 6 things we think most brands should absolutely avoid on Social Media.

Tipsy VP 31 May 2019: How to Get Your IG Stories on the Explore Tab

Play Episode Listen Later May 29, 2019 14:40


Instagram is going to make Stories discoverable from the Explore tab very soon, and brands will want to be found there. Today we list down a few good ways to prepare your Stories content so they have a higher chance of appearing on the Explore tab.

Tipsy VP 24 May 2019: What Content to Post on LinkedIn

Play Episode Listen Later May 24, 2019 15:16


LinkedIn is taking the world by storm, especially in the professional angle. Brands actively on LinkedIn should consider going back to the platform as it sets to grow. If you're what kind of content to post, LinkedIn has just posted a comprehensive guide which we summarised in this episode.

Tipsy VP 17 May 2019: Why All Companies Need a Media Department

Play Episode Listen Later May 16, 2019 26:27


In the age of free and infinite information riding on many social media platforms, companies need to take an additional stance as influencers and subject matter experts of their respective communities. And this can be best done with a Media Team specially dedicated to creating valuable content to users.

Tipsy VP 10 May 2019: Creating an Influencer Media Kit

Play Episode Listen Later May 9, 2019 18:57


Being a professional Influencer requires you to pitch yourself to brands rather than just waiting for DMs to arrive. And the first thing you need for a pitch is a good Media Kit. Today we outline how Influencers can create a proper Media Kit.

Tipsy VP 3 May 2019: Guide to Hashtags

Play Episode Listen Later May 2, 2019 12:02


We've encountered a few client who were using hashtags in the wrong way. They were too aggressive, and used words that others con't understand. So we thought we'd publish an episode as a quick guide to Hashtags this week.

Tipsy VP 26 April 2019: Top 3 Tips for Creating Stories by Facebook

Play Episode Listen Later Apr 26, 2019 19:25


Facebook wants brands to do well in Stories so badly, they released a comprehensive guide to being successful in it. We digest and dissect the report, and convert it into a podcast for you this week.

Tipsy VP 19 April 2019: Dropping the Funnel for the Flywheel?

Play Episode Listen Later Apr 19, 2019 9:07


Marketers have been building campaigns using Funnels for the longest time. But recently some have questioned the sustainability of this method in comparison to the Flywheel approach which centers around customer service. In this episode, we discuss the Flywheel's pros.

Tipsy VP 2nd April 2019: Pixar’s Top 8 Storytelling Guide

Play Episode Listen Later Apr 4, 2019 22:00


All of us can agree that Pixar is synonymous with epic storytelling. Over the years, the company has developed a Guide to Storytelling that is guaranteed to hit it well with the audience. Of the 22, we pluck the Top 8 for discussion this week.

Tipsy VP 27 March 2019: Facebook Cancels 7 Ad Metrics, and Replaced with New Ones

Play Episode Listen Later Mar 29, 2019 9:33


Facebook, from time to time, would make changes to their Ads Manager reporting tool to further add accuracy and adjust to changing user behaviours. They just dropped another big announcement to replace 7 metrics with newer ones this April.

Tipsy VP 12 March 2019: How to Convert Online Leads into Sales

Play Episode Listen Later Mar 13, 2019 15:09


Pairing Instant Gratification with Automation, Marketers these days expect potential customers would immediately convert on first-contact. We explain why it's not true, and how to do it the right way.

Tipsy VP 7 March 2019: How Facebook Scores Your Ads for Lower Cost

Play Episode Listen Later Mar 11, 2019 12:00


There is more to getting the most out of your Facebook Ads than just publishing according to the setup requirement and seeing what happens. Facebook uses specific scoring methods that will help some ads cost less (and reach more) than others. We talk about it in detail

Claim Tipsy VP

In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

Claim Cancel