Tipsy VP

Is your brand interested to get into TikTok? The best way right now is through influencers. But not all influencers are created equal. Here are some tips to finding the right ones, and how to change your own mindset for TikTok

Although COVID isn't over, we're frankly quite tired of marketing messages trying so hard to capitalize on the situation. Marketers, it's time to move on to these messaging methods instead

2020 has been the year companies all over the world finally discovers remote working. And some even went so far as declaring employees can remote work forever. But there are setbacks to this method which you may want to know before committing to it. Here are some of them.

The age of printed or e-magazines is over. In order for magazine companies to survive and thrive in the digital era, they need to make massive pivots. Here are some ideas on how it can be done

If you run a Printing Center or any store that traditionally work with walk-ins, it's time for a change. Here are some ideas on how to do it :)

Even as we are loosening our Movement Control Order, events that require a mass gathering won't be possible for quite a long time. It's time to consider going virtual. Here are some ideas

There are two ways to run ads. You can either splurge a tonne of money and hope for the best or do it right and spend less. We're with camp 2, and here's how it can be done

LinkedIn Released the Events Feature to all Company Pages. Here's How We Can Use It Well This Lockdown Season

In light of our economic predicament, eCommerce will be the primary driver for all businesses at least for the rest of 2020. Here are some tips for improving your eCommerce performance to increase sales.

The world's economy is taking a bad hit from the current Covid-19 Pandemic. And we don't know when this will end. So it's time for us to evolve, so we can survive through these tough times. Here are 6 ways to Market Your Business During the Covid-19 Downturn.

Business doesn't always boom 12 months a year. There are seasonal downtimes, and there are unforeseen ones like the current outbreak. That doesn't mean it's all bad, though. Here are 5 ways to maximize your downtimes.

There is more to generating sales from Digital Marketing than just putting one ad out. It usually involves months of legwork with a team of specialists. If you want the lowdown, here it is.

Facebook isn't as lenient with the mistakes in our ads as it used to be. Makes sense, since many of us are always trying to spread fake news of misleading ads. Here are the top 5 ways to prevent your Ads Manager Account from being blocked completely.

LinkedIn has been infamous for these things since its existence. Today, just like before, these 5 things are an absolute no-no on the platform.

Yes, customers go through a journey with you before they buy something from you. So the idea of putting an ad campaign out there and expect people to buy something from someone they’ve never heard of is ridiculous. Here are the steps to build ads for the customer journey.

Nothing sells more events like footage from the past one. If you're a business focused on events, you will be interested in this episode.

2019 has been a hit-and-miss on some fronts. But the correct ones did so very well. In this episode we talk about the 10 Social Media predictions for this year.

Data analytics company Klear conducted a report on the state of influencer Marketing on Instagram, and the numbers are staggering

There was a time when we thought email marketing was gonna die and never return. But in recent months, we may be looking at a Renaissance. we outline 4 top reasons why you should consider it for 2020

Like images, square videos are more impactful and reduce the distraction from other posts on Social Media. But almost all image cropping tools, including those provided in most phones, don't work on videos. Thankfully we have 4 that would!

It's the time of year for new year predictions again! 2020 will see some saturation points and some shifts. Listen as we discuss them

Out with Monstera leaves, and in with minimalist muted colors. Here are the top 5 ways social media graphics will change next year

Instagram Stories is the most highly engaged feature on the platform today. This is why brands absolutely need to be creating content here. But the game isn't quite the same as Posts and IGTV. Today we outline the top 5 tips on improving organic Instagram Stories reach.

Facebook introduced Bran Collabs Manager to everyone recently. It's the one-stop platform to find and manage all Influencers registered with the company. Today we dissect all the functions within this Manager.

Today we outline all you need to know about TikTok Analytics, and how they can help your brand. Because TikTok is the future of attention, and no brand can deny this.

The final big holiday season for the year is approaching fast. With 11.11, 12.12 and Christmas sales dates around the corner, it’s a good time to prime your business for the final push before the year is done.

It is significantly easier to get referrals from existing clients than spending money on cold leads. But salespeople often get this delicate process wrong and end up souring relationships. Today we list down some ideas on getting referrals that may help you. Enjoy!

Vice Media is among the media companies that made it big on Social Media. Senior Director of Multiplatform, Youyoung Lee, shared some tricks on doing well on Instagram Stories.

In our last episode, we laid out the preparations required before writing an SEO Content. This is part 2, which focuses on the writing and editing of the article. We also dropped a few tips on optimizing for Search Engine. Enjoy!

Influencers command a better trust and connection than brands themselves, because they are more human and down-to-earth. For this reason alone, we as brands shouldn’t let contents created during the campaign go to waste. Here are 5 ways to effectively reuse these content for your brand.

Memes should be an invaluable addition to your brand's post campaigns. When done well, it connects with your audience very well. But playing the meme game isn't easy, as it involves a lot of awareness in current issues and slangs. If you are interested to explore this method, here are 3 hacks that can get you started.

Like other social media, LinkedIn has just introduced the Live. But unlike the others, LinkedIn isn't making it easy for just anyone to use this platform. Instead, they want it to remain a high-quality platform for professionals, and understandably so. When the supply of Live videos are scarce on this platform, being one of the creators is all the more captivating. Today we outline tips on how to use LinkedIn Live, as provided by LinkedIn themselves.

Brands should absolutely advertise on YouTube, because it's still the best long-form media consumption platform today. However due to its nature, ads must be customized specially for maximum impact. YouTube released a guide to creating effective videos ads, and we talk about it here.

Today IGTV is becoming a solid sub-platform to the wildly successful Instagram. With newly enabled functions, brands should reconsider adopting IGTV for their contents. Here are 4 Top Tips to making IGTV work for your brand!

Having a good copy for your post is just as important as the visual. Where the visual works to grab initial attention, the copy brings it home the rest of the way. But writing a good caption isn't as easy as most would think. Here are 6 pretty simple tricks to get you started right away!

Restaurants have a tight profit margin, and always have trouble bringing more people into their doorsteps. Here are some tips for restaurant owners to gain sustainable increase in footfall.

If your Facebook marketing efforts are stalling and you're not getting the engagement and leads you hoped, here are some troubleshoots you can try out.

A good and memorable hype around the Activation of a product is important, else nobody will know you’ve launched anything. But with all the bottomless noise on Social Media today, it’s very difficult to get it out effectively. Today we outline a few good tricks to create a buzz for your new product launch.

If you sell physical products online and are on Instagram, you need to setup Shopping on Instagram now. Listen on to find out how it's done!

While it is highly encouraged to be candid, honest and transparent on social media, there are certain lines that should not be crossed. Today we outline the Top 6 things we think most brands should absolutely avoid on Social Media.

Instagram is going to make Stories discoverable from the Explore tab very soon, and brands will want to be found there. Today we list down a few good ways to prepare your Stories content so they have a higher chance of appearing on the Explore tab.

LinkedIn is taking the world by storm, especially in the professional angle. Brands actively on LinkedIn should consider going back to the platform as it sets to grow. If you're what kind of content to post, LinkedIn has just posted a comprehensive guide which we summarised in this episode.

In the age of free and infinite information riding on many social media platforms, companies need to take an additional stance as influencers and subject matter experts of their respective communities. And this can be best done with a Media Team specially dedicated to creating valuable content to users.

Being a professional Influencer requires you to pitch yourself to brands rather than just waiting for DMs to arrive. And the first thing you need for a pitch is a good Media Kit. Today we outline how Influencers can create a proper Media Kit.

We've encountered a few client who were using hashtags in the wrong way. They were too aggressive, and used words that others con't understand. So we thought we'd publish an episode as a quick guide to Hashtags this week.

Facebook wants brands to do well in Stories so badly, they released a comprehensive guide to being successful in it. We digest and dissect the report, and convert it into a podcast for you this week.

Marketers have been building campaigns using Funnels for the longest time. But recently some have questioned the sustainability of this method in comparison to the Flywheel approach which centers around customer service. In this episode, we discuss the Flywheel's pros.

All of us can agree that Pixar is synonymous with epic storytelling. Over the years, the company has developed a Guide to Storytelling that is guaranteed to hit it well with the audience. Of the 22, we pluck the Top 8 for discussion this week.

Facebook, from time to time, would make changes to their Ads Manager reporting tool to further add accuracy and adjust to changing user behaviours. They just dropped another big announcement to replace 7 metrics with newer ones this April.

Pairing Instant Gratification with Automation, Marketers these days expect potential customers would immediately convert on first-contact. We explain why it's not true, and how to do it the right way.

There is more to getting the most out of your Facebook Ads than just publishing according to the setup requirement and seeing what happens. Facebook uses specific scoring methods that will help some ads cost less (and reach more) than others. We talk about it in detail