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Welcome back to another episode of The A100 Podcast! In this week's episode, Colleen Gallagher concludes our special three-part series on AI in PR with an insightful solo cast. Today, we explore two critical areas where AI can enhance your PR efforts: crisis management and influencer identification and engagement. These topics are part of the five areas we cover in our newly released AI ebook, "Five Ways to Use AI in Your Association's PR Efforts." Email cgallagher@onwrdupwrd.com to get your copy or download it here: https://onwrdupwrd.com/ebook-5-ways-to-use-ai-in-your-pr-efforts/ Key Highlights: Crisis Management with AI: Early Warning System: Learn how AI-powered tools like Meltwater or Brandwatch can monitor and analyze data to provide real-time sentiment tracking, allowing you to be proactive when a crisis is unfolding. Developing a Crisis Management Strategy: Discover how AI can help draft a preliminary crisis response plan, analyze historical data and suggest effective strategies based on past crises. Combating Disinformation: Explore tools like Truepic or Deepware that can verify the authenticity of images and videos to help counter disinformation and deep fakes. Influencer Identification and Engagement with AI: Identifying the Right Influencers: Understand how AI can analyze content across various platforms to find influencers whose values and audiences align with your organization. Tools like Traackr and Klear can assist in this process. Crafting Targeted Outreach: See how AI can review influencers' past content to help draft personalized outreach messages and suggest the best times and platforms to engage with them. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Resources: Check out our website at onwrdupwrd.com in the coming weeks for a new toolkit on using AI in PR or to sign up for our upcoming workshops. More to come soon on this! Stay tuned for more episodes packed with insights to help your association become the go-to source in your industry or profession!
Detective Notes Helen throws the Klear. Ollie Brady welcomes Alex Gradet to the island. Find out more at https://knives-out-minute.pinecast.co
Rene Thomas Folse, JD, Ph.D. is the host for this edition which reports on the following news stories: SIBTF Application Filed 19 Years After DOI May Not Be Too Late. Attorney Incivility During Trial Justifies Reduction in Fees Awarded. Investigation of Employee Complaints is Protected by Anti-SLAPP. O.C. Insurance Agent Faces 27 Felonies for Comp Premium Theft. Court Refuses to Reduce Employer's Comp Fraud Felony Convictions. Sacramento Contractor to Serve 210 Days for $170K Fraud. DIR Raises Threshold for Software Employees Overtime Exemption. NLRB Publishes New Final Joint Employment Status Rule. Fresno Based TPA to Transition to Klear.ai SaaS Platform. JAMA Publishes Study of Traditional Chinese Medicine Compound.
Download/listen to the Podcast on Sundcloud: http://soundcloud.com/sound-kleckse-recordsSubscribe to the Podcast on itunes: https://itunes.apple.com/de/podcast/sound-kleckse-podcast/id568630787?l=enif you're interested in having Sound Kleckse Podcast on your radio station, please contact info@soundkleckse.com
Detective Notes Miles reveals that the entire onion is run on Klear®™ but now is time to par-tay. Aadil and Rob get into the nitty gritty. Find out more at https://knives-out-minute.pinecast.co
In this episode of The Tragedy Academy Podcast, host Jay Hicks engages in a powerful conversation with Kristal Klear, the founder of the Rock Paper Scissors Foundation. The episode delves into themes of tragedy, triumph, forgiveness, and love within African American communities. Kristal shares her insights and experiences as an entrepreneur, certified trauma coach, published author, and licensed pastor.Throughout the conversation, Jay and Kristal discuss the importance of forgiveness as a pillar of strength and love. They touch upon the remarkable act of marrying those who once enslaved them, highlighting the resilience and capacity for forgiveness within African American communities.The episode showcases the passion and love present within these communities, emphasizing the significance of embracing forgiveness, nurturing relationships, and giving back to the community. Kristal's journey and commitment to supporting survivors of abuse and human trafficking through the Rock Paper Scissors Foundation testify to her dedication and compassion.Key Takeaways:
How are films shot in Black Rock City? Why? And really, HOW? "Profiles in Dust" is the most prolific video troupe that dares to document the dynamic Burning Man events. Since 2011 they have produced 50 mini-documentaries, profiling the inspirational creators in the scene, and behind the scenes. Terry Pratt is their nominal leader. He talks with Stuart about the joy and the turmoil, and adventures had everywhere from Egypt to Ukraine. and with Crimson Rose, Larry Harvey, Pablo González Vargas, and Smoke Daddy.Listen to this conversation about these documentaries:Everyone's an ArtistGoing Solar (rough cut intro)Kids at Burning ManLarry: A Burning Man StoryThe Great Disappearing CityThe Mayan WarriorThe Man's Tailorprofilesindust.netvimeo.com/profilesindustterenceprattdop.netBurning Man Project's Youtube Channel of Profiles in DustBurning Man Journal: The Colors of the Man
In this episode of Confessions of a B2B Marketer, I'm joined by Daniel Zsolt Rényi of Klear B2B. We get Daniel to share the importance of shifting from a sales mindset to a revenue mindset, how sales and marketing can work together better, Account-Based Marketing (ABM), B2B content on TikTok, and having a systematic approach to creating content for social media. Learn how to provide value upfront when engaging in B2B lead generation with webinars, trainings, calculators, assessments, quizzes and more!
Download/listen to the Podcast on Sundcloud: http://soundcloud.com/sound-kleckse-recordsSubscribe to the Podcast on itunes: https://itunes.apple.com/de/podcast/sound-kleckse-podcast/id568630787?l=enif you're interested in having Sound Kleckse Podcast on your radio station, please contact info@soundkleckse.com
CHIGUIRO MIX #178 - NEW GENERATIONNOUS KLEAR (COL)TECHNO / TRANCE Tracklist :Hel on Eart - KasstUNRELEASED - Nous KlearUNRELEASED - Nous KlearUNRELEASED - Nous KlearAndromed- Luca AgnelliPolice Brutality - AirodHarps - Nous KlearGate 44- Carbon NerveStraight into your face - Alignment, AnxhaleCaerimonia - Scott NRGRAM - Nous KlearClose your eyes - ACORGo fast Go wrong - Midnight vice, Loic Dervish, Sam HoangDont stop Harder - Peter SardiYALDABAOT - MXRMXR More mixes and shows on www.radiochiguiro.com
Tijdens de coronacrisis ging een groot deel van de parlementaire democratie overboord. Besluiten werden per persconferentie genomen, waarna de Tweede Kamer niet meer zoveel kon doen. Bovendien werden commissievergaderingen geschrapt, de plekken waar de echte debatten plaatsvinden. Als er wéér een crisis uitbreekt, of als ook hier 'Reichsbürgers' een staatsgreep zouden beramen, hoe zorgen we er dan voor dat het parlement toch overeind blijft? Daarover spreken we Joost Sneller van D66. We zouden wat geleerd hebben van het toeslagenschandaal. Tenminste dat had Leendert gehoord in Den Haag. Maar het gepolitiek is sterker dan alles wat we geleerd hebben. Soms hebben we niet de luxe om ons aan de wet te houden, hoorde Leendert nu zelfs. Noch nea earder hawwe jo yn de Twadde Keamer safolle Frysk heard. En trouwens, ek yn dizze podcast. (Litte wy mar hoopje dat Google Translate it net fergriemt). Vandaag met Sophie van Leeuwen, Leendert Beekman, Mats Akkerman en Mark Beekhuis. Te gast: D66-Kamerlid Joost SnellerSee omnystudio.com/listener for privacy information.
De earste wedstriid fan SC Cambuur yn it nije stadion sil nei alle gedachten net yn septimber 2023, mar yn jannewaris fan 2024 spile wurde. Dat seit algemien direkteur Ard de Graaf yn de Sportcast.
ณัฐ-ณัฐวัฒน์ แสงวิจิตร มือกีต้าร์วง Klear วงดนตรี 4 สมาชิกซึ่งอยู่ในวงการมาเกือบ 20 ปีแล้ว ในช่วง 2-3 ปีที่ผ่านมา ณัฐรับหน้าที่โปรดิวเซอร์ให้กับศิลปินหลายคน และเริ่มมีลายเซ็นที่ชัดเจนขึ้นเรื่อยๆ ฟังเส้นทางการเป็นโปรดิวเซอร์ของณัฐซึ่งน่าสนใจไม่แพ้งานนักดนตรีเลย ในรายการ EARGASM BY PAT BOONSINSUKH EP.53
Monthly Techno Podcast Series.
In this episode of Convos With CicelyRenee, I get to speak with some phenomenal women at the Brown Girl Brunch Series. We are in Dallas, TX. Kristal Klear, Executive Director & Founder Kristal Klear, our Founder, and Executive Director is a vibrant entrepreneur who actively pursues positive change in the community prompted by her passion for people. http://www.rockpaperscissorsfoundation.org/ https://www.instagram.com/rockpaperscissorsfoundation/ ABOUT BRELY Brély Evans is a multi-talented native from Oakland, California. Evans is an actress, producer, vocalist, motivational speaker, comedienne, voice-over talent, and author https://www.instagram.com/brelyevans/ https://www.brelyevans.com/ ABOUT BROWN GIRLS BRUNCH Brown Girls Brunch is a series of networking brunch events created to provide a space where entrepreneurs can cultivate their forward-thinking mindsets. This is achieved through a combination of social interactivity, educational workshops, entrepreneurial coaching and motivation from important figures in the business world. Our goal is to help Brown Girls achieve their short-term and long-term goals by strengthening the foundation of our community. xhttps://www.browngirlbrunchseries.com/ --- Support this podcast: https://anchor.fm/bougieblackblogger/support
Coming to you from the JRE Tobacco Aladino Mobile Studios, Nick sits down with comedian Amber Klear while smoking a Davidoff Nicaragua. Nick and Amber discuss a lot of different subjects ranging from comedy, to dyed chickens, to the importance of finding happiness in each day, and more. They also take part in the United Cigars One Must Go segment and get a Final Third Friday pairing from Broccoli Rob and Isaiah. Check out the Cigar Pulpit on Instagram at @TheCigarPulpit and @NekkidGator and sign up for the free newsletter HERE. Follow Broccoli Rob on Instagram at @FinalThirdCigar Sign up for the Robusto box at My Monthly Cigars and smoke along with the guys at MyMonthlyCigars.com Follow JRE Tobacco at @JRETobacco on Instagram or check out their website, JRETobacco.com for a store near you that carries their cigars And check out Rivermen Cigar Company on Instagram at @TheRivermenCigarCompany online at RivermenCigars.com or give him a call for mail order service at (314) 843-3355 Follow United Cigars at @UnitedCigars on Instagram or check out their website, UnitedCigarGroup.com for a store near you that carries their cigars
In this episode Justin and Joe welcome the newest member of the RPN team, Michelle Klear!Michelle is a certified counsellor and is starting her own podcast, Shellyville, on the Rutkowski Podcast Network.To listen to Michelle's first episode of Shellyville follow this link: https://redcircle.com/shows/shellyvilleTo start your own podcast with our help, reach out to us at rutkowskipod@gmail.comSupport this podcast at — https://redcircle.com/out-of-the-rut/exclusive-content
Spike Cook, Ed.D., Principal, Lakeside Middle School, Millville, NJ. In addition to being a Principal, Dr. Cook published two books through Corwin Press (Connected Leadership: It's Just a Click Away; Breaking Out of Isolation: Becoming a Connected School Leader). He is the co-host of the popular PrincipaPLN podcast and a regular on the Unlock the Middle Videocast. His blog, Insights Into Learning, was recognized as a finalist for Best Administrator Blog by the EduBlog Awards. Spike earned his Doctorate from Rowan University and is an Adjunct Faculty member in the Masters of School Administration Program He is featured in Twinkl's 30 Education Influencers You Need to Follow and Klear's Top Ten Middle School Influencers. Dr. Cook is also on the Education Advisory Board for Whole Health Ed. Connect with @drspikecook via Twitter, YouTube, LinkedIn, Facebook or Instagram. Spike and Jethro discuss how to set goals as a school around test scores related to academics. Using surveys to assess culture. Climate data based on discipline records Got to be collaborative how2be: Learning walk through school. Sponsors Transformative Principal Mastermind Lead a school everyone can be proud of. Being a principal is tough work. You're pulled in all kinds of directions. You never have the time to do the work that really matters. Join me as I help school leaders find the time to do the work they became principals to do. I help you stop putting out fires and start leading. Learn more at https://transformativeprincipal.com Just Right Reader Just Right Reader Decodables are a great way to help your students learn how to read, with research-based strategies that are proven to be effective. Each grade level has over 100 books. Send books home in packs of ten, with video lessons accessible via QR codes on each book, with lessons in Spanish and English. Learn more at https://justrightreader.com
Kentucky native Andrew Conn has taken over the internet by storm. His southern twang mixed with his vulgar and offensive jokes has made him a household name all over the U.S. In a world where comedians and music are coming together it's something all music fans can enjoy as well. Conn is crafted in what he does, he is funny and well liked. He also enjoys country music… which makes him that much cooler. Amber Klear is coming to Winamac, Indiana in May at Tippy's, to co-headline a show with series favorite Jake Ruble, and she's calling in to tell you why you should buy tickets. _ _ _ _ _ _ _ _ _ _ _ _ _ _ SUBSCRIBE / RATE / REVIEW
Comedian Amber Klear joins me on today's episode. It was a snowy day in St.Loius, MO over the weekend. I met up with Amber and we grabbed some gelato and pressed record for a this fun new episode. Packed full of laughs. Amber shares some stories of her work on the Polar Express, getting ready to hit the road with Kevin Farley and much more. Thanks to Gaslight for letting us hang out and record this one! Find more Amber Klear on Facebook & Tik Tok as The Happiness Enthusiast or Instagram. See her LIVE 1/21 & 1/22 Mason City Comedy Limits Club 1/28 Walker's Bluff 2/10 Tuscan Hills Winery with Kevin Farley 2/11 Celebrations with Kevin Farley 2/12 Willow Creek with Kevin Farley AmberKlear.com It's officially beard season! Growing out a big ol' beard is a surefire way to keep you warm this winter, and there's no better way to grow it out than with Roughneck Beard Company's full line of beard grooming products. Beat the itch, soften, and set the stage for faster and fuller growth. And you can do all that while saving 15 percent with my code RPP15. Stop by the shop in Maplewood, MO or shop 24/7 at RoughneckBeardCompany.com. Also check out my friends at Friendship Brewing Company in Wentzville, MO for all your craft beer needs. They have a wonderful spot out there and huge patio. Perfect spot to enjoy a cold beverage with some good friends! Recently Friendship Brewing launched a brand new beer they brewed up for fallen soldier & Wentzville native Lance Corporal Jared Schmitz. 100% of the proceeds of this beer go to support the memorial fund in his name. FriendshipBrewCo.com
Reedrydcoach Geert Kuiper is der wol wis fan: "Sven Kramer sil nei de Spelen. Dat is wol klear." Dat sei Kuiper yn de ekstra SportCast fan Omrop Fryslân oer it Olympysk kwalifikaasjetoernoai.
Power & Grace Leaders Podcast Welcome, today's episode is interviewing Kristal Klear. Kristal Klear: CEO of Rock Paper Scissors Foundation, trauma and life coach, sexual assault advocate, published speaker and entrepreneur. Kristal Klear is a Pastor, entrepreneur, certified life coach and published author. She is the CEO and Founder of Rock Paper Scissors Foundation (RPS); a ministry that specializes in supporting those who have been physically, mentally, sexually, and emotionally abused and those who have been human trafficked. Her unstoppable passion is to restore people from brokenness to wholeness by challenging them with the theme: "We can't do anything about the past, but we sure can do something about the future." Kristal Klear is thoroughly trained in human trafficking, trauma care, sexual abuse, and child abuse. She has shed light on this dark practice of exploitation within communities through education and awareness. As a national speaker Kristal Klear has appeared on numerous television and radio programs. She has a successful podcast on the Charisma Podcast Network. She approaches life with vision, sophistication, and confidence that inspires everyone that she meets.. Host is Chavon Anette She interviews Incredible Women who are doing incredible things in their spheres of influence. Hear the stories of other women and be empowered to walk in the purpose that God has given you. www.chavonanette.com Social Media: IG- Chavon Anette Twitter- Chavon Anette Facebook- Chavon Anette Facebook- Power & Grace Leaders- WIL
Founder of Rock Paper Scissors and Multi published author Krystal Klear gets real and it's real good.
Shatter shame and brokenness off of your heart and start believing what God says about you. Bestselling author and pastor Kristal Klear gives you a message on how to heal through the love of Jesus from the suffering of trauma or if you inflicted trauma on others. Listen now to her story and about her book "Shattered Glass." Download more messages when you listen to the Kristal Klear Podcast at www.charismapodcastnetwork.com/show/kristalklearpodcast.
This week Kristal Klear, CEO and Founder of Rock Paper Scissors Foundation joins me in talking about dealing with and overcoming trauma. Her passion to restore people from brokenness to wholeness is at the center of our conversation. Kristal Klear brings awareness to human trafficking and provides hope to those who have been sexually, physically and emotionally abused. (S1 - E11) Guest info. Kristal Klear www.kristalklear.org www.rockpaperscissorsfoundation.org
Welcome to Episode 27. On the show today I talk to Daniel Goldstone, Director at Klear.com (formerly TwitterLand). We discuss nano, micro, power and celebrity influencers. From how much should you pay an influencer to measuring success of an infelucener campaign. We talk about data driven AI to find the best influencers and tools to validate, vet, monitor and measure success!Daniel was born in Leeds, but moved to Israel many years ago.Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!#influencerMarketing #digitalmarketing #instagram #TikTok #SnapChat
Kristal Klear never asked for the severe abuse she suffered at the hands of multiple people growing up, people she looked to for love and protection. That gave way to domestic abuse as an adult. After breaking free from all of that, Kristal does not identify as a victim. With her faith and determination, she made it through, and now she helps others to do the same. Kristal is the author of Shattered Glass, the host of the Kristal Klear Podcast, and the CEO of the Rock Paper Scissors Foundation, a nonprofit that specializes in supporting victims of physical, mental, sexual, and emotional abuse, as well as human trafficking. She helps people restore themselves from brokenness to wholeness and create better futures. Today, Kristal shares her story of overcoming abuse, what stops people from breaking free from their traumas, and the power of support networks to help us through our toughest challenges. Overcomer Playlist Recommendation Kierra Sheard ft. Tasha Cobbs Leonard - Something Has to Break Pearls of Wisdom The value of living every single day like it’s your last day. Why your past does not predict your future. The importance of taking care of yourself - and why healing is your responsibility. Show Notes To get access to the full show notes, including links to all the resources mentioned, visit LifeWithArwen.com/24 Get The Book! She Handled It, So Can You!: An Inspiring and Empowering Financial Guide for Women Connect with Arwen Becker Facebook Instagram LinkedIn Twitter Rate & Review If you enjoyed today’s episode of She Handled It, hit the subscribe button in Apple Podcasts, (or wherever you listen) so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review over on Apple Podcasts. Reviews go a long way in helping us build awareness so that we can impact even more people. THANK YOU!
Lena Young is the Director of Communications at Klear, a leading influencer marketing platform. They help brands build, scale and measure influencer programs. With a database of over Millions of influencer profiles across the leading social profiles including Instagram, Youtube and TikTok. Klear offer the ability to search influencers in any niche category, in any language, and any country or city across the globe, and provide detailed information about their social footprint and the demographics of their followers. Lena is currently living and working in Tele Viv. She's also held roles at Investing.com and Similar web. We discuss: The brands getting influencer marketing right Authenticity and influencer marketing Diversity and representation of influencers
***BONUS EPISODE***The wonderful Amber Klear sat down with my son Elliot after our interview to discuss toots, Minecraft, and who Elliot loves more between Papa and Grandma. I comment from the background.Look for the full episode featuring Amber this Wednesday!Find us on: Facebook: https://www.facebook.com/Copingpodcast/ Twitter: https://twitter.com/Brendantolson Insta: https://www.instagram.com/brendanolsoncomedy/
พบกับเรื่องราวสุดประทับใจของตอนนี้ ที่เราไปพบกับพี่แพท วง Klear เอาจริง ๆ แล้ว พี่แพทสอนอะไรให้กับชีวิตพวกเราพอสมควร เลยอยากจะมาแชร์เรื่องราวสุดพิเศษให้ทุก ๆ ท่านฟัง ผ่านสายตาของผู้จัดรายการ
พบกับเรื่องราวสุดประทับใจของตอนนี้ ที่เราไปพบกับพี่แพท วง Klear เอาจริง ๆ แล้ว พี่แพทสอนอะไรให้กับชีวิตพวกเราพอสมควร เลยอยากจะมาแชร์เรื่องราวสุดพิเศษให้ทุก ๆ ท่านฟัง ผ่านสายตาของผู้จัดรายการ
Från ekonomistudier till smarta klockor och innovativa hjälmar. Apollonia San Contreras har etablerat sig som marknadsförare med stora framgångar inom sociala medier och influencer marketing. Som digital marketing manager på det det svenska hjälmföretaget Hövding så sprider hon kännedom om hjälmen och räddar liv. Apollonia bytte spår från ekonomistudier till en master i strategisk kommunikation. Efter ett deltidsjobb på IBM och examen så kom hon in på Kronaby som utvecklar smarta klockor och där hon fick vara med om att bygga ett globalt varumärke från Malmö. Efter ett par år där bar det av till den nuvarande rollen som digital marketing manager på Hövding som utvecklar en innovativ hjälm som sitter kring halsen. Där ansvarar hon för företagets digitala kanaler. Apollonia fanns under 2019 med på Resumés lista över talanger under 30 och Veckans Affärers lista över supertalanger. Hon driver även podcasten Off Topic tillsammans med vännen och branschkollegan Afrodite Dastory där de pratar om jobb, göra karriär och livet. Som om det inte vore nog så driver de även nätverket EMC för unga drivna kvinnor. Om avsnittet Vi börjar med att prata om hur Apollonia gick från ekonomistudier till jobbet som marknadsförare på Kronaby och varför hon fokuserat så mycket på sociala medier och influencer marketing. Hon berättar sedan hur hon hamnade på Hövding. Vi pratar sedan om hur hennes roll som digital marketing manager ser ut, hur de arbetar i sina olika digitala kanaler och hur utvecklingen har sett ut sedan hon kom in i företaget. Apollonia berättar även mer om hur de arbetar med influencer marketing. Du får även höra om: Varför det är viktigt att bygga sitt influencer brand Hur Apollonia hittar inspiration och utvecklas som marknadsförare Och så ger hon sina bästa influencer marketing-tips Du hittar som vanligt hittar länkar till alla resurser och bloggar som nämns i avsnittet här nedan. Och efter länkarna hittar du tidsstämplar till olika sektioner i intervjun. Som en extra bonus så delar Apollonia med sig av en pdf där hon beskriver influencer-pyramiden i mer detalj samt hur man skapar en riktigt bra brief för influencer-samarbeten. Bonusresurs om influencer marketing Här hämtar du pdf:en där du kan läsa mer om influencer-pyramiden och att skapa briefer för influencers. Länkar Apollonia San Contreras på LinkedIn Apollonia San Contreras på Instagram Off Topic med Apollonia och Afrodite (podcast) Apple Podcasts Spotify Hövding (webbsida) Hövding på Instagram Hövding på Facebook Hövding på LinkedIn Hövding på Twitter Hövding på YouTube Hövdings samarbete med Stutterheim (artikel) Samarbete med Säker stil (artikel) Hövding i Säker stil-podden (poddavsnitt) Kronaby (företag) Away (företag) Klarna (företag) aim'n Sportswear (företag) Under femton (podcast) Apple Podcasts Spotify The goop podcast (podcast) Klear (verktyg) Apsis (verktyg) Tidsstämplar [3.05] Vi inleder med att prata om studierna, hur hon startade sin karriär som marknadsförare och varför hon fastnade för marknadsföring. Apollonia lyfter sedan vikten av bra relationer och omvärldsbevakning. [6:17] Hon berättar om hur det var att komma in på IBM som var hennes första jobb som marknadsförare och hur hon hamnade på Kronaby efter examen. Vi pratar sedan om den häftiga resa hon gjorde där och hur det var att vara med och bygga ett globalt varumärke från grunden. [12:30] Vi pratar om hur hon sedan landade jobbet som digital marketing manager på Hövding och varför hon tog sig an utmaningen. Hon berättar även om hur hennes roll ser ut som ansvarig för företagets digitala kanaler och hur det såg ut när hon kom in. [17:35] Apollonia berättar vad som innefattas i hennes uppdrag och hur utvecklingen har sett ut de senaste åren i olika kanaler. Vi pratar även om strategin hon lagt upp och vilken typ av innehåll man arbetar med. [21:44] Vi pratar mer om hur de kommunicerar med den community man har...
Hey, My Sweet Podcast Family. I hope this episode bless you. Be sure to share it with your friends and family. For more information visit www. realtalkkim.com
อัลบั้มใหม่ชุดเต็มจาก Klearดำเนินรายการโดย ดีเจปลา - ศิรินา มณีโชติ และดีเจแพทตี้ - อนัญญา อภิสิทธิ์ยะกุล สามารถติดตามกันได้ทุกวันพฤหัสบดีประจำสัปดาห์ ผ่านช่องทาง cast box, Spotify และอีกหนึ่งช่องทางบน mellow975.mcot.net#GrowInTheDark#Klear#Mellow975
Stacy Crawford uses imagery and a script from the Center for Mind Body Medicine to take you on a journey inward.
What are influencers? Thanks for asking! Influencers are people who are capable of impacting consumption habits among their followers on social media. Brands are relying more and more on influencers as part of their communications strategies, but are sometimes duped by fake influencers. You could be forgiven for thinking influencers were invented in the 2010s. In reality, it stems from a theory discussed by sociologists for decades. Until the past decade, we talked about “opinion leadership”, meaning people who had influence on their family, friends or colleagues. This could be giving an opinion on products, brands or celebrities, for example. How does the opinion leadership manifest itself? In the internet age, opinion leadership manifested itself in the form of bloggers. These were generally amateurs who used their websites to share their opinion online, whether it be on a particular niche or wide-ranging subjects. Gradually bloggers ceded their position to influencers on social media, mainly Youtube and Instagram. Influencers tend to be specialised in a certain area of interest, like beauty, fashion, travel, cooking, culture or sports. Indeed, being an influencer has become a career for many in recent years. Brands quickly realised they would need to work together with these opinion leaders, in order to reach certain communities. They spoil their influencers with gifts, trips and VIP event invitations. A study by social media analytics platform Klear found that companies pay nano-influencers an average of $100 for an Instagram post, with that figure rising to $2000 for a celebrity. In under 3 minutes, we answer your questions! To listen the last episodes, you can click here: What is brand activism? What is free software?What is speciesism? See acast.com/privacy for privacy and opt-out information.
The 5th DJ we have in store for you guys is AUGUST MAE! He came through and brought some good vibes with him, delivering a set composed of HipHop tunes, funky edits, and beautifully mixed bangers. You might have seen him play the Amsterdam scene, killing it at events such as KLEAR and UNWISE. Needless to say, this set is definitely worth checking out.
Data analytics company Klear conducted a report on the state of influencer Marketing on Instagram, and the numbers are staggering
Data analytics company Klear conducted a report on the state of influencer Marketing on Instagram, and the numbers are staggering
For their upcoming ADE party we partnered up with KLEAR to bring you some of their resident DJs & get you excited for the big night. For the second set of this collab JMAC delivered a smooth, funky, and overall exciting set. With this well rounded mix he makes sure that everyone is able to find tracks they can move to. Check it out & make sure to pull up for the big ADE event on the 18th of October.
For their upcoming ADE party we partnered up with KLEAR to bring you some of their resident DJs & get you excited for the big night. First is DJ Duo Chamos who delivered an BANGERRR, upbeat, fun set when they came through the studio. Check it out & keep your eyes open for more to come as we get closer to the event on the 18th of October.
Amsterdam based Selector, KLEAR & Encore resident and founder of nightshow020 OZAI came through the studio to drop some of his favourite Hip Hop tunes, rap anthems and trap bangers for y'all. Have a listen! SKANDL MUSIC is part of SKANDL RADIO, a content platform through which we discover the future of fashion, art, and music. For more information head to: www.createskandl.com/radio www.youtube.com/skandl.amsterdam www.instagram.com/skandl.amsterdam www.facebook.com/skandl.amsterdam www.linkedin.com/company/skandl Production team: Constantin Wahle Kick van Doorn Lethamian Mijnals Leon van Steeg Diana Hoilu-Fradique
VIBECAST #065± Hosted by: MDOS (@misterghostakamdos) Mix by: @Elliqa @matjang
วันนี้คือวันที่ 'วิเชียร ฤกษ์ไพศาล' หรือ 'พี่นิค' แห่ง genie records สิ้นสุดสัญญากับบริษัท จีเอ็มเอ็ม แกรมมี่ จำกัด มหาชน หลังรับใช้อยู่ในวงการเพลงได้ยาวนานถึง 21 ปี 6 เดือนเต็ม อะไรคือเคล็ดลับความสำเร็จของค่ายเพลงร็อกอันดับหนึ่งของประเทศ ที่มีศิลปินในค่ายอย่าง Bodyslam, Big Ass, Labanoon, Cocktail, Klear และอีกมาก The Secret Sauce อยากพาคุณย้อนฟังวิธีคิดของสุดยอดผู้บริหารอีกคนหนึ่งของเมืองไทย กับปรัชญาการบริหารอันลือลั่น 'ต่ำต้อยจึงยิ่งใหญ่'
VIBECAST #062± Hosted by: MDOS (@misterghostakamdos) Mix by: @melledj @matjang
Producer and comedian Amber Klear casually joins this podcast to talk about how she works towards being a grateful and fulfilled person on a regular basis. From recovering from a blood clot on her brain to riding her motorcycle across the country, Amber proves that no obstacle can withstand the pursuit of happiness and the desire to create your own opportunities. Amber was the Troy Comedy Competition Winner in 2011 and has had sold out shows at venues such as the Tuscan Hills Winery and the Effingham Performance Center. For more information about Amber Klear, please visit her website: https://www.amberklear.com/. Entrance music is titled 'Trust the Bounce' by Superjaz from Same Difference music and can be found on all streaming services.
Comedian Amber Klear drops by to share a bang with Travis. Amber lets us know about her upcoming stand up shows, while casually working out some silliness. --- Send in a voice message: https://anchor.fm/we-are-live-with-chris-denman/message
Autogenics balances the sympathetic and parasympathetic nervous system and promotes deep relaxation. The script is used with permission from the Center for Mind-Body Medicine.
On this episode, I talk a little bit about a report put out by Klear and specifically how brands should be focused on Instagram Stories and leveraging nano and micro influencers to help them in this area.
±VIBECAST #054± Hosted by: MDOS (@mdos1991) Mix by: @donmayor @matjang
Guy Avigdor is a man on a mission. He's passionate about influencers, and wants the world to better understand their power - and their limitations. Several years ago he founded Klear, an online analytical software that tracks influencers and their followers. Today the platform is one of the world's leaders for anyone considering influencer relations. Klear tracks millions of experts across 60,000 categories, allowing you to find any sort of specialist - from cat lovers who practice yoga and knitting, to aviation specialists with a love of parasailing. Any combination is possible. In this week's episode, learn how to start your analysis of influencer relations. Then pop over to Klear.com to learn more.
What exactly defines an influencer in the marketing space? Do you need Oprah in order to sell your product? These days the term influencer is used so much as the concept spreads to become more of a “scope of influence” rather than just a celebrity endorsement. There are all kinds of influencers and within any industry, there are influential people out there, it is just a matter of finding them. When it comes to buying and selling a business, a company can add value to their business by diversifying their sources of traffic. The more diversity in traffic, the more the risk goes down for the buyer and the value goes up for the seller. Today's guest, Shane Barker, teaches the “Personal Branding – How To Be An Influencer” course at UCLA. He's a seasoned marketing consultant, who for the past several years has become an expert in using influencer marketing to boost sales for brands. Shane believes that nowadays companies have got to run an influencer campaign just like any other facet of the funnel in order to maximize their brand's reach. Episode Highlights: What exactly is influencer marketing? Finding that niche person for the product. Identifying real vs. fake followers and how feedback needs to be weeded. Measuring real engagement over just follower numbers. What is a good engagement rate to look out for. The influencer marketing software tools that are out there and how to use them. Aligning the influencer with the product. What is the typical cost per influencer? How can you track the influencer's impact? Why Influencer marketing works well. Tips and tricks on how to find influencers in your sphere. Cheaper alternatives to hiring a consultant to help with your IM campaign. Transcription: Mark: So this past weekend I was at Rhodium Weekend and we've talked a lot about Rhodium here on the podcast. It was out in Las Vegas and somebody that we know, somebody who's been on the podcast Shakil Prasla, a good friend of Quiet Light Brokerage happened to run into another Shakil; Shaquille O'Neal. And he has a great photo of himself on Facebook with Shaquille O'Neal and he told me and he said that Bobby Brobine called his attention and so Shakil just shouted out and said hey we share the same name and sure enough that called his attention and then resulted in Shakil our friend having a picture with Shaq; really really cool. It's always fun to be able to reach out to people who are well known and have some influence and obviously, this is something we can definitely use in business as well as in we are in a whole are of this in business and marketing called influencer market something I haven't done a lot of. Joe, have you done much influencer marketing? Joe: You do it all the time Mark. We do … you just did it. You just did it for Rhodium Weekend. How many people that have signed up for Rhodium Weekend have gone to Chris's centurica.com website for due diligence because you're an influencer and you talked about it? Mark: But I'm not on the same level of Shaq so you know. Joe: Oh I don't know. I don't know. Mark: I'm definitely not as big as Shaq in more ways than other knows because the guy's a big dude. I've seen companies use influential marketing before and it's crazy; the impact that you have on your business when you find the right mix. Joe: Well you know a lot of folks think influencer marketing is … I've had a couple of listings where Dr. Oz mentioned the product or the ingredient and the revenue went … sort of skyrocketed. I sold one earlier this year where the product was named one of Oprah's favorite things, that's like the golden ring. That was back in like 2008 and they still get traffic and revenue from it and it's 2018. So that is what a lot of people think about in regards to influencer marketing like you and Shaq. And by the way, Shakil call out that was a great photo thank you for that I showed my kids. But that's not really just the influencer marketing that I think a lot of our audience should be thinking about. We've talked about it all the time when you've got multiple channels of revenue, multiple channels of traffic it brings the risk that you're going to lose business down and increases the value of your business; the lower the risk the higher the value. Influencer marketing should be another channel. The next generation buyers people they're … my kids, I have 2 teenage boys, I cannot get them off of Instagram watching videos. My son, 17 years old, he learns everything. The computer I'm on right now he learned how to build it on YouTube through influencers. They're all about influencer marketing. So the next generation is going to be just that. We had Shane Barker on the podcast, that's who you're about to hear folks. He's a UCLA professor. He teaches a class on influencer marketing at UCLA. He's a consultant and he helps people. He'll take over their campaigns and he'll just tell you how to do it. He had some great advice in terms of tools to use to track your influencer engagements; how to find them, how to measure their success, and what to do in terms of maybe interviewing them and negotiating with them and writing up contracts with influencers and all these different things. The one thing I didn't touch up on was workload but he said that when you frame it up right and you put the right package together in terms of your plan through a consultant so you don't waste a whole lot of money it can then be handed off to a VA who should be able to run with it fairly easily. Mark: That's pretty cool. So is this going to help me get Shaq to a certain point in Quiet Light? Joe: Hmm … Shaquille O'Neal, no not Shaquille O'Neal but Shakil Prasla yes. He's already an influencer [inaudible 00:05:01.2] is what he is. Mark: I would rather have Shakil Prasla … actually, that's kind of a lie, sorry Shakil. All right let's get to it. This is actually a huge topic. I know this is going to be like the next big thing in marketing and this is one of those areas that people don't really know a lot about. Some people are doing it well. They're making a lot of money because of it. They're building their brands because of it. It'd be great to unlock this so why don't we go ahead and listen to it [inaudible 00:05:25.8]. Joe: Yeah I do. You've got to think about it just like an Amazon sponsored ad campaign, just like your content development for an SEO, just like your Google Ad Words campaign. You've got to run an influencer campaign the same way and Shane really talks about that in detail so let's go to it. Mark: Awesome. Joe: Hey everyone its Joe Valley from Quiet Light Brokerage. Today we're going to talk about influencer marketing with Shane Barker. Shane Barker is an expert in the space. How are you doing today Shane? Shane: I'm doing awesome Joe. How are you doing man? Joe: I'm good. You know back in my day there was no influencer marketing. It was pay-per-click and write good content and Google will reward you. Of course, my day wasn't that long ago. I sold my business back in 2010 but the world has changed dramatically since then and it constantly changed and you're on top of that and you are at the forefront of it which is one of the reasons that I will call it out right now why you haven't written a book about it yet because it's constantly changing right? Shane: Yeah that's the deal. We talked a little bit before the podcast started today. The thing is it is an evolving space. I mean it started off back in the day and I said back in the day as we kind of joke around about that but you know I'm doing this for a while but it's really word of mouth marketing right? Which back in the day the presentations that I do I always talked about like as an example would be like Tupperware. That was kind of like Helen who is a lady that she would have these parties and have everybody over and she was influential in the area because everybody loved Helen. She was a great wife and she'd have beautiful little kids running around. Everyone wants to be like Helen and they'll all come too. They'd have a few drinks and the next thing you know they're buying Tupperware right? So it's that influential type thing, that's how it kind of all started and then obviously we evolved to Beats by Dre and some other ones like that where you see this people wearing the headphones and they would go and give them the free product. And you see all these athletes that are wearing this stuff and I mean obviously they sold I don't know it's like 3 or 4 billion dollars to Apple so you know it's obviously some- Joe: I guess it's been around a while because celebrities have been endorsing products for years, for decades and they get paid for it. Shane: Absolutely. Joe: So that's influencer marketing right there let's do this. So Shane, I didn't tell you before we started recording we don't do fancy introductions. Obviously, we're a couple of minutes in already. Shane: Yeah. Joe: Can you tell those folks that are listening about your background, what you do, how you do it, and where you come from? Shane: Yeah absolutely. So I reside out of Sacramento California but I'm in Los Angeles quite a bit because I teach at UCLA. I teach a class called Personal Branding and how to be an influencer. It's a quarterly system so I do how to be an influencer on one side and the other side on how to work with influencers. We work with brands down there as well. So yes I've been in the digital space for 20 something years. I really jumped in the digital space because I had my own business. So it was one of those like hey I want to bootstrap this thing and I didn't have a lot of capital. This was a long time ago. I've got a company called Hotpad that I had a patent on it; a reusable heat pack. I had a cool patent on it and so I had to do everything. I had to do the logo, I had to do the website and this was this is probably 15 plus years ago. So we were jumping on the internet, there really was no SEO. We just put something up and something went on the 1st page. We didn't know how it happened or what happened. We were just excited that that was happening. There was no … there was just nothing, there was not a lot of software, there was … we were grinding this thing out and it was kind of wild wild west. And so I jumped into it and was working with this … once again probably 15 years ago on called getafreelancer.com and now it's freelancer.com. So I was stating hey, listen I want to manage projects and I want to go work with people that know how to do these certain things that I didn't necessarily know how to do. I was … at that time I was in school and I'd already owned my own business. Just as I owned a bar and I had done some stuff. It took me 10 years to graduate not because I wasn't smart. Well, I don't know … maybe because I wasn't smart but maybe the bigger the reason was is because I want to travel and do this and I had my own businesses. So I jumped into that and like I said for about 10 years I owned a bar and did some other fun stuff; all offline type businesses. And then when I was doing Hotpad the reusable heatpad company I decided to go back to school and that's when I really started doing outsourcing and kind of figuring out how to work with other people and I've been doing that ever since. I mean right now I have a 31 person team that's all over the world. I don't have them … yeah, I have all like project management software or like all front stuff in place. And so I have like where I'm doing this interview today is I have an office here in Sacramento that's strictly for content creation; for us putting content together. And my team is once again all over the place so they're … so it's kind of awesome. So that's kind of catapulting me out once again where I'm at today. We do heavy content marketing, we do heavy influencer marketing. And then I'll kind of talk about my story a little later about like how I jumped into influencer marketing and all that. But I consider myself like a brand and an influencer specialist and then also a digital strategist. Because it's just that's what I've done for so long when … it started off on SEO and then obviously a lot of social stuff and now we do influencer marketing. We're always trying to … the new stuff that comes along it always seems to knock on my door whether I want to do something new or not when it comes to marketing. So that's kind of where I'm at today. Joe: Well, our audience is full of people just like you and people that want to be like you; those that are leaving the corporate world. For influencer marketing, I want to go through some of the steps that you teach in that class at UCLA and the process. But let's 1st define it what exactly is the influencer marketing in your view? Shane: Yeah so influencer marketing in which I said a little bit earlier is in the back in the day it was influencer marketing was not called influencer marketing but really it was working with celebrities and getting somebody that had some kind of influence because they're an actor, or celebrity, or some kind of singer, or something like that and you ask them to endorse your product. But usually, it was for the Nike's, the Toyota's, these bigger brands because you had to have a big budget. And the deal was that you were going to do some kind of a commercial, maybe sometimes radio, but mainly a commercial where you would go and this person would say oh my god I have this kind of car this, I love my … whatever my [inaudible 00:10:57.3], I love my Toyota, I love my Nike shoes whatever right, usually bigger budgets and once again somebody that has a really really high influence. Well, last in the 5, 6, 7 years you've seen this switch of where really anybody can have influence. You don't have to have … you don't have to be an actor; you don't have to be a famous person to do this. And you'll see this obviously on YouTube, Instagram, Snap … sometimes on Twitter and then on Facebook as well. The idea is that an influencer is anybody that has influence over their sphere … over their community. So as an example you Joe obviously are an influencer because you have influence over your podcast and what we have here. So that makes you an influencer because people follow you, they listen to your podcast religiously, and they go and they get great information from it and they go and apply that in the real world. So if you were to say hey guys this is some software that I use and I've used it for the last 6 months. I've tested it its absolutely awesome then guess what probably a lot of people in your podcast are going to go hey that sounds like an awesome product. If Joe uses it then I should use it. And so everybody has this type of influence and we look at this. So as Instagram as an example I look at people, let's say you have 5,000 followers or 10,000 people I go well are those influencers? They absolutely are. I mean if I have 5,000 or 10,000 engaged … a heavily engaged audience I would much rather work with that person let's say as an example yoga mat. I'm a yoga instructor and you as a brand you're selling yoga whatever quick bed or something. And so you come to me, I would much rather work with a yoga instructor that has a 5 or 10,000 following that's heavily engaged than somebody who has a million or 2 million or 5 million. Because really at the end of the day what … in the beginning of influencer marketing was like hey I want to go with the people with the highest following right? They have a milion followers like that's how … it's who I have to work with because of the fact that you look at all those eyeballs. But the issue is this … and we all realize this thru marketing is that back in the day it was like if I can get a million visitors that'd be awesome. It's not the amount of visitors it's the quality of the visitors; the type of traffic that you're getting from that. So same thing with influencer marketing you want to really niche down and find the person that is really going to be best for your product. The reason why and we'll go onto this later but the reason why there's these issue with influencers and fake followers is because brands were paying influencers on the amount of followers they had. So you get a situation where they say, Shane, if you have 10,000 followers I'll give you a 1,000 bucks. If you get 25,000 I give you 2,000. But if you have 100,000, my friend, I'll give you 10 grand and then guess what happens an influencer goes man how do I get to that quicker? How do I get to that mark faster because obviously I'm doubling, tripling, quadrupling my money? Well, then what happens is now they're doing something where they're adding fake followers and doing some stuff that's obviously unethical to be able to get to the next price point. Joe: How do you measure engagement over followers? Shane: Yeah that's the deal and it's funny when you talk about back in the day because it literally when I talk to people I've influenced I mean I always talk about back in the day that makes it sound like we're like 100 or something; like I went to school with Jesus or something or Moses or like I was on the boat or something. But you know for us it's like when I look at this like we were doing influencer marketing 5, 6, 7 years ago there was no software right? So there was nothing out there to really … I mean what we would really do is we would go and try to find these influencers by search. Like go on Instagram and look up hash tags and stuff like that which is still relevant today and we still do that say obviously. And we would go and we'd put these profiles together and I would manually go look at them. Because that was it, like that was my … an engagement for me was not necessarily a number but it was more … we ended up coming up with an equation over time that we looked at of followers, engagements, likes and stuff like that. So we had a little bit of an equation or some kind of … and we call that algorithm because it wasn't that crazy but where we would go and take a look at that. And we would just have these Excel spreadsheets that I would just take tons of notes and we would do all this kind of crazy stuff. Now there's plenty of software. There's all kinds of softwares you can use. I mean we use … Grin is one of them that we use that you can do. There's another klear.com which is with a K. There's Neoreach, there's Revfluence … I mean there's all kinds of them. There's all kinds of different ones that you can go. Some of them are free, some of them will cost … I have, I mean I'm very fortunate since I have access to almost all the softwares because they want me to look at their software and evaluate it and stuff so I'm very blessed in that sense. Joe: You do? Shane: Well I mean you know it's so funny. I'm very humble about that and I don't think of myself as an influencer but over time you start to realize you're like wow I guess I am an influencer you know. I'm just not … I don't know I just don't think of myself that way, like when I go to conferences and speak and do stuff it's [inaudible 00:15:08.8] people come up to me like I've been following you for a long time. It's always really … it really kind of shocks me. Or like while walking somewhere and I'm not that famous by any means but they will come up and say are you Shane Barker? And there's been a few times I'm like God do I owe you money, are you VISA or like I'm just trying to figure it out right. It's like this weird … so you know an influencer [inaudible 00:15:25.1] come up I guess and things are good and I've got some good foundation and people are following me so I'm not mad at that by any means but- Joe: That's good. The software does it help you measure the engagements does it go that deep? What is this like Grin and- Shane: It does. So this is the thing you have to look at when it comes to engagement, this is the key and when you talk about software … so software is that 1st level. So the 1st level of when you're going in you go and you take a look at it, you can put in hash tags, you can put in keywords, you can do this kind of stuff. So let's say it's yoga, that's the thing I'm looking for and let's say I'm I can sell this yoga mats all over the world. So it doesn't necessarily have to be in Los Angeles or Las Vegas or something. So I go all over the world, so what I do is now I can curate these lists. I mean go take a look at them, you add them to whatever … some kind of a folder or whatever it is, you pull those people in. That's the 1st step and it'll say the engagement. And it'll say your engagement is 3.5%of 5.6% and software is the 1st step. That's where you're you curating the list and you're saying hey okay I want to find 10 good influencers so I'm going to curate a list of a 100 or 200 or whatever. And then the next step to this whole thing is you … software is lovely but influencers once again because they want to make money and I'm not saying all influencers are this way but … well, we all probably want to make money but there's ways to fudge your numbers. So that's what we have to look at. I can go on to Fiverr right now and I can add any picture on Instagram and I can get 10,000 likes for $5, $10; whatever the number is. Joe: Right. Shane: And that's not engagement. I mean somebody like if you came into my store … let's take this offline. I own a store and Joe you came in and you knocked and you said hey Shane I was wondering do you guys have this and I just went [thumbs up] that's not engagement right? You're like okay so Shane no … so say that again so what do you have this I'm looking for this- Joe: You just gave us the thumbs up. Shane: The thumbs up, that's right I forgot we go audio and video on this. So the issue with that is that's not engagement right? Engagement is like oh hey Joe thanks for coming in my shop. If you're looking for these blue widgets then you want to go over here or let me show you some … blue widgets are cool but the yellow widgets are the ones I think you need because of this this and this. So that's where we kind of get this thing of where the software is awesome go take a look at it but engagement is conversation. So if I'm a yoga instructor or a brand and you're a yoga instructor or either way you know vice versa. Joe: Yeah. Shane: Then what I should do as a brand I should go look at your profile and find out 1st of all how many other sponsorships you've had. We don't want somebody that has a new sponsorship every day because the audience is going to be a little unauthentic … not authentic right? Joe: You don't want somebody that has a new sponsorship every day you want somebody- Shane: No, because think about that like this is a thing, it's like it's like dating. If you wanted to date a girl that's had a new boyfriend every day for the last 15 years like you got to think well there's got to be something wrong with that right? Like there's … it's not … the numbers aren't working they're not … you really want to develop your brand, you want to develop a longer relationship with an influencer. But if they're talking about something every day the problem is then you get to a situation where people start to go okay does Joe the influencer really like this product or is he just doing this for money? Because it just doesn't feel like we want Joe the influencer that says listen I've tried this product for 3 months you guys you know I don't promote tons of products this is a product that I've used it's absolutely awesome this is why I'm promoting it. Joe: Okay. Shane: Right, so you want to get authentic- Joe: You're going to look at that engagement percentage and you're going to focus to see if they've had lots of different advertisers on a regular basis. Back to that engagement percentage so Shane, you had said 4 or 5% what they have … what is a good percentage? And I mean people talk about open rates and things of that nature in email campaigns, what is a good engagement percentage for people that are just starting off? What would they look out for; the number? Shane: I would probably say it's like probably 3 to 5 % is a good engagement rate. I mean anything higher than that is awesome. Joe: Okay. Shane: And here's another thing we talk about that engagement because I'll touch on this as well is you have to look at the comments. So we have this list of let's say its 100 influencers and let's say I'm looking for 10 great ones. You want to go through … you want to look at their profile; A. look if they've done a thousand sponsorships then I would get away from them or you look at the engagement. But you want to look at what people are asking for like hey Joe the yoga instructor. Hey, I want to know … it looks like you're using that new mat or you're using a new water ball whatever like where did you get that? Or hey Joe when are you coming to town or hey this … like what you want to show that people are engaged with the content and this is where things get … where people can fudge numbers where if you go to somebody and they have an engagement rate of 10% you're like oh my God this guy's crushing it, this girl's crushing it, you go and look at it and they have 1000 emojis, that's not engagement right? So you can … from software standpoint an emoji is engage- Joe: You want actual communication, people talking back and forth info and some responding, people asking questions. Shane: Right. That's the thing and that's when we talk about the … when I said I'd rather have somebody of 5 or 10,000 or 15,000 than a million. Joe: Yeah. Shane: That's where the engagement rate stays higher because Joe what I would look at is Joe the influencer. What I want is that if people are asking questions and you get 20 questions there should be 20 answers by Joe. Joe: Right. Shane: Joe, you should be going in there and saying hey … where I think is that's engagement. That's showing that you have an engaged audience. When you get to the … I'll use Kim Kardashian as an example, you have 20, 30, 50 million; they're not responding to anybody for the most part because they can't physically do all that. And so the engagement rate is a lot less. You have your audience that's … you get eyeballs so if you're Coca-Cola you're going to say hey I'll go with Kim because I know that she's going to get eyeballs. I don't really care about the engagement. I'm looking at overall exposure and they've got a big budget. If I'm a brand you really want to go take a look at that and say who is … who's on the come up. They don't have to have a million followers but who's engaged? Who seems to be really into it? What's a good product alignment? You're at this … is your product and this influencer going to align correctly? And then what I do … and this is a big one a lot of people don't do this, I interview all the influencers. I do a call just like you're doing here Joe. I get on there and I say hey Jennifer I've got XYZ product I usually have some questions and I say so tell me a little about yourself or what … who you've worked with. They should have some kind of a media kit so there's some 1st steps that we take. And then I go so tell me a little bit what have you looked in [inaudible 00:21:17.3] XYZ company and they go … I mean I haven't looked into it but I know that you guys are offering 1,000 bucks a post so I was interested. Joe: Right. And that's the thing I was just going to ask actually so thank you, you went there. How do you track this? How does it … what does it cost? I mean people do sponsored ads in Amazon, they do Google Ad Words, and it's a clear defined cost per click. What is it typically cost per engagement I guess or per influencer if they've got a 3% engagement and 5,000 followers? Shane: Yeah that's the thing is it's everything is negotiable. So this is where it becomes a little harder because you do for if you're going after the keyword Sacramento DUI attorney you know that it's $3 per click. It's very easy. If you're going up with Amazon there's a … they have a model that they put in place to be able to understand once again how popular it is and what they're going to charge. Joe: Yeah. Shane: Influencer marketing is different because you're dealing … each influencer is different. Each influencer, in theory, should own their own company or their own brands. So what you do … I mean there's certain websites and stuff and calculators you can go to and kind of what you think would be fair but what I always tell people is this, the analogy I use is like let's say if I have a Babe Ruth signed baseball card. And everybody tells you and all the big guys go hey man that's worth a million dollars Shane; guaranteed a million dollars. There's only 2 of those out there. Yours is in mint condition it's worth a million dollars and I go well I'm going to wait to get a million dollars. And then Joe you come to me and say hey Shane I heard around the campfire that you have a Babe Ruth card I'd love to buy it from you. And I said well it's worth a million and do you know what Shane I appreciate that but how about if I give you 75,000? And I go okay you know I'm actually not off. I guess I don't need to hold on to it. I mean 75,000 is a good deal. And that's a good deal right? It's a supply and demand type thing. The cool thing about brands is there's hundreds if not thousands of influencers. So everything is negotiable. There are some companies or some influencers that will do free product. There are some of them that will do free product plus some type of an affiliate link where they're getting some kind of residual sales. There will be other ones that just want a flat pay per post. But everything is negotiable so it's very difficult to say you should spend this amount. You have to figure out what you think is going to be fair. So if I go in and say listen I want to get to 10 influencers I have a $10,000 budget so in theory I have $1,000 per influencer. What you have to do is go in and figure out those influencers and talk to them and say what would you usually charge. Well I charge $250 per post on Instagram let's say. And so my mind I'm thinking I get at least 4 right? So I say how about this why don't we do this, I'll go and pay you $1,000 we'll do the 4 things but I also want you to do two Instagram stories and I want you talk about a Snapchat for 2 times. If I think that's a good deal and that can move some traction and you think it's a good deal then it's a good deal. So that's where everything is different with everybody but I think what happens with brands and what they don't realize is these influencers once the followers start getting honey because that's what brands still look at most of the time. Is that they get pitched 5, 10, 15, 20, 30 times not a day but a week- Joe: The influencers- Shane: The influencers do. Joe: Right. Shane: And especially if you're up there then you're getting pitched over and over and over right? So the thing which you have to do as a brand, you have to 1st you have to differentiate. So make a nice little catchy subject line. You want to get their attention, not just looking to work for you that's just kind of yeah okay I get it. But come up with something kind of flashy. But in the email, you're going to tell them, you want to make it a win-win right? Because influencers are used to people saying hey if you post 2 pictures I'll send you a shirt. And that's kind of like ah okay thanks. So you want me to A. the reason why you got in contact with an influencer is because you love their content. So they probably have a video, they probably have a video guy and a photo person and all this kind of stuff. They have like … it's a business and you're telling them that you're going to send them a free $20 shirt for 2 posts when they have costs. I mean there's a reason why you picked that influencer because they have great content. If they're a lower influencer what I mean by that lower followers and they're doing it themselves then maybe that makes sense. And maybe they love your brand and maybe they will do it for free. They'll say you know what I love you guys as brand why don't we do … you guys send me one shirt a month, I'll do two posts a month and that's going to be a win-win for everybody. Joe: Let me ask about tracking because you know with Google Ad Words you can track response at ads you can track … we know what cost per acquisition is. How do you do that with an influencer that you give $1,000? Shane: Yeah there's a number of different ways of doing it you know the ones that just want a flat pay per post … I mean that's … the difficult part is … I mean what I would recommend is so this's the thing if this is my company this is my brand this and what I do with my clients. There's a number of ways to do it. There's coupon codes, so you put Jennifer25 so they should put something on hey this is Jennifer these are these products by these companies I've used it in the last few months everything's awesome and I've worked out a deal where you guys everybody gets 25% off hurry it's going to be gone in 40 hours; whatever the message. Joe: The influencers, for the most part, is saying use my coupon code and being up front and saying I'm getting a commission I'm getting paid I'm- Shane: They're supposed to, FTC you're supposed to right? So the thing is because they don't want you like in theory fooling the public right? So it's no different than if you had whatever Snoop Dog talking about Toyota on a commercial at the bottom really low will say Snoop Dog was paid for this promotion. So there's … they want to make sure people aren't being fooled so you should put this as some kind of a sponsored ad or #ad or #sponsored something like that. Joe: Okay. Shane: They would put that in the hash tags it's … the FTC's there's always a little bit of gray area with that. But if you put some things like that you should be safe. The thing is that what you want to do when you have those like I said when those people reach out to you and you're trying to develop those time relationships. The thing is you have the coupon code so you can use something whatever that is the thing but one thing a brand realizes is just because you hire Jenny that has 50,000 followers they can't be a frequency deal. So email marketing if I want to go buy a Coca-Cola what I do is I see a commercial and then I see a banner and I see this when I go to the store I go, man, I feel like drinking a Coca-Cola for some reason. It's the same thing will influencer marketing, don't think 5, 6 years ago you could put up one post and probably make some great money; it's a frequency deal. So you don't … when you're negotiating with influencers make sure that there's 1, 2, 3, 4, 5 … there's multiple things that they're going to do for a set price assuming that's how you want to … but just make sure it's a multiple deal with the … so we have coupon codes, you have an affiliate link. So Instagram being the example there's only one place to put a link right so it's a very valuable valuable place. What we use … there's a number of different things you can use but with that you can either A. you can negotiate with the influencer and say hey we would like to give you an affiliate link that you put in your bio thing and we'd like for the next 2 weeks while you promote this product we'd like for you to have that affiliate link in there. So they can put link in bio or something like that. So it pushes them up there but you have to have a contract with that influencer and make sure they know what they're doing. That's another big thing with this is we have brands and if- Joe: Where do you find these contracts? Shane: You can look online. And we actually have some templates that we use that we could that I think … I'm sure I've shared them on multiple different posts but really just a brief right? You want a brief of like hey this is the hash tags you are going to use. This is the kind of content that influencers have used in the past that have been successful but give the influencer free reign to do what they want. Just give them basic guidelines. Hey, we're also looking for you not to do any anything within our competitors for the next 3 months so that you're not doing 10 different campaigns about the same kinds of stuff; just some basic stuff where you're covering yourself. We want to also want to make sure that our link is in your bio for at least 2 weeks or a month or once again everything is negotiable but you have to talk about those terms ahead of times and brands don't because they don't know. That's the reason why I always recommend hiring a consultant or somebody to help you with your 1st few campaigns because then they can … there's these things where you can lose a lot of money and not know what you're doing and just assume by hiring an influencer an influencer is going to do what's best for you. Most influencers aren't marketers; they aren't right? Joe: Right. Shane: The yoga instructor that just … he's a yoga instructor, he didn't go in and get his marketing degree and say hey I'm going to go and try to build this huge community. He just started doing what he does. Joe: So he needs guidelines given to him from you on what to do and how to do it. Shane: Yeah because if not then it … you just, you need some direction. Joe: Got you. And you've talked about Instagram; my kids are always watching videos in Instagram. Occasionally they snap back and forth and I don't know how they're ever going to make money on Snapchat but I'm sure they are. I'm sure they probably are. But what social media outlets are the best options for people that are selling yoga pads [inaudible 00:29:20.6]. Shane: So Instagram is where we spend a lot of time because it's like that lifestyle; everybody wants to like have the pink puppy and be doing yoga be … have the perfect little cute little babies around and the perfect relationship. And so it's that lifestyle type you know when I'm always on my jet I'm eating caviar and life's good. And then we have YouTube which obviously is awesome because YouTube's always going to be out there. What I mean by that is YouTube's the number two search engine. Joe: Yeah. Shane: So we work with an influencer that does a review of a product or talks about your product they'll go and put that content and they have a huge subscribership let's say it's 10, 15, 20, 30, 100,000, 1 million and that video literally goes out to all those people and then you get those eyeballs on you. Joe: So the software you mentioned before measure engagements on different mediums like YouTube and Instagram or? Shane: It can. Yeah, there's multiple … there's different softwares that do different ones. I mean there's one or two that can measure engagement in all of those. Or what you can do … what you want to do is you can talk to the influencer and say hey put this in the brief. I want to make sure that I'm getting all of the inside information on my campaign and how it went and what we did and that kind of thing. Joe: Okay. So Instagram number one, YouTube number 2, is there a 3rd that people should look out or a 4th or a 5th that you'd consider? Shane: I mean Snapchat is not bad and then Facebook and Twitter there's some stuff going on there. But really where we spend our time is Instagram and YouTube just because it's the amount of how many people around them. I mean people spend I don't know … I guess like 55 minutes a day on Instagram. I mean I think it's after … like after you die it's like 8 months or something … I mean it's … of your life time. I mean it's crazy right and obviously people spend a lot more time on there and then YouTube once again as always it's that evergreen content that's always going to be out there when people are looking for certain things. If you have a … once again I have this thing and this is a brand new patented product and I get someone to do a review on it on YouTube and they've got a huge subscribership like my sales could go through the roof because of that. Joe: Right we've got a number of transactions over the years where I've had businesses that had huge spikes because of Dr. Oz mentioning the product or the ingredient in the product. I sold one earlier this year … I think all these years have blended together, earlier this year where it was on one of Oprah's favorite things back in 2012 or 13 and that carried it for a long time. Would you recommend that the audience members that have the yoga mats of the world go after those big influencers or just focus on the smaller ones or maybe a combination of both because you might get lucky? Shane: Right. You might get lucky. I mean it really depends on budget as well. So if you're going to go after I mean Oprah being the example that you give. Like if Oprah talks about your product then all you have to do is hire somebody to count your money at that point. Joe: Right. Shane: You got to … you physically have to figure … you have somebody and get maybe 100,000 and just have … and just count the money and just probably I will organize it through serial numbers just to get something to do. Joe: I think these people would argue that you also have to scram like it's an inventory to fulfill those orders because that's what happens. Shane: Oprah is not going to promote anything without knowing that you've got some good distribution in place. Joe: A good problem. But that with free endorsement as well, it was sending products to that influencer looking for a free review and Dale called them one day and then said hey you're going to be in this issue and they're like oh my God that's two days from now. Shane: So I'll answer your question, so Oprah obviously being the mega of this whole situation but there's no reason not to ask bigger influencers or smaller influencers … I mean smaller following. They're going to be probably more apt because they're hungry and they're just either getting started and that kind of stuff. You see the prices can be a little lower. They're going to be more engaged stuff like that. But I'm not saying don't shoot for the stars. I'm not saying don't send something to Oprah if you have a patented product that really takes care of a need that nobody knows about because you'll never know. You're saying right there that all of a sudden Dale gave the phone call and said hey we loved your product and you're like you've got to be kidding me right? The thing is nobody is going to knock on your door if you're not out there and pushing. If you're not out there sending that information to Oprah or whoever you'll just never know. And so what I would do is do a nice … I mean I would once again just pull in what … figure out who your buyer persona is and if it's Oprah's people because you have a book that you just read and it's a self-help book and you think you can really help everybody, you have a different angle, you've got a great phenomenal story then pitch Oprah. Go for it. Like why would you not? She's not going to know about people that don't pitch her but I would also say the smaller influencers are … you know ones of medium size and all that go after them as well. The other thing that I always do is like let's say I'm a newer company I go and look at my hash tag. So let's say I'm #whitecoffeemug so … great I go and look that up and that's the name of my company. You might already have influencers in your sphere that love your product. Joe: Okay. Shane: That's a no brainer right? Like that's a … you go in there I'm already talking about your product I don't … you need to convince me of anything except how much free product I can send you to keep spreading the good word about my product. Joe: Okay, awesome. So for those that are listening again that are trying to sell yoga mats and use the medium influencers, forget the shooting for the stars and Oprah that type of thing. These people are usually entrepreneurs with maybe a remote contractor or 2 or 3 VA's here and there. They may take this project on themselves at 1st and then hire somebody to take it over once they've setup SOP's. What kind of time do you think it would take if it was me and I'm working 25 hours a week running my business which is pretty standard for the types of businesses that we sell, should we focus on a lot 5 hours a week to get started, 10 hours a week and what kind of budget would you suggest somebody starts off with that maybe they're doing a couple of million years in an annual revenue. Shane: Yeah, so what I would recommend and once again I'm not just saying this because I'm a consultant. I would hire a consultant and say hey what do we need to do here? Because there's people that have paid me a lot of money for me to learn what I learned … what I know today. I recommend that with anything, not just influencer marketing, with anything; like if you want to jump in and do your own PPC figure out somebody that's a PPC consultant and have them so you listen I just want to hire you for 5 hours a month or 10 hours a month or whatever. I want to put together my ideas. If you can go in and tighten them up it will save you so much money because as entrepreneurs we always go hey we'll do it ourselves right? I'm a grown ass man I'm going to go do this, I can do it. It's not a problem. I'm not going to delegate because I have at least 2 more hours in the day. I'm only working 22 hours in the day I have at least 2 more hours, sleep is so overrated. I'm going to do it myself. Okay, that's awesome; take it on. I'm not here to squash your dream but what I am telling you is that if you have a consultant that helps you along the way they'll help you with you know these … they'll potentially save you money, save you a lot of time. And because there's like plans I'll put together for people and say listen now you go hire a VA or let me show you how to do this or put the plan in place and now these people can go and implement it and they will come back after a month and hey what problems did you have? Hey, you kind of messed up here let's look at the pitch emails you sent. Who responded? Now, what do we respond back to them? Like that's a person that wants to take it on themselves. We have two ways of working obviously, one is hey we'll do it for you like don't worry about it. You sit back we're going to just ask you questions you give us the answers. Or the other way of like hey you want to learn right? And a lot of agencies don't do that like you want to learn because they don't want to give up the secret sauce. I don't have a problem giving up the secret sauce. I want to help you out and I just want to make sure you're successful. Joe: Well look I think what's going to happen is a lot of folks … you know we give up a secret sauce all the time. We help. If you help people they may say you know what I love this I think it's going to be great please do it for me because they're busy doing other things as well. So I think it's a great idea. Some of the people that are listening may want to give it a go and shoot from the hip and see if anything sticks which is probably not the greatest idea in the world. Others will hire a consultant to create a campaign and then they'll run with it, they'll hire the VA. And others may say look just please take this on and run with and we'll measure results with you and if you want we'll keep going. Shane: Also, we're doing that thing too is we're actually developing a course as well. We're doing of course for influencers and for brands. So now we're in current stages of developing that. So they'll also be an inexpensive option or a cheaper option than hiring myself as a consultant or hiring my company to do everything for them where they can go in and take a course for whatever $97 or $300. And they'll go in and they can go through it and once again they'll have enough information there to be dangerous so they don't have me on an hourly basis. Or if they want a bigger project they can do that as well. But we're developing that ritual as we speak. Joe: What's your timeframe? People are going to go okay great when is it going to be done? Shane: I knew you we're going to hold me by the fire Joe because I told you about the book earlier and so then you put me on tonight. Joe: I know. Shane: It will be done by the 1st of the year. Joe: Okay. Shane: That's right, I said it. Joe: When it's done make sure I get that link and we'll put it on the show notes of the podcast okay? Shane: I can't wait but by the 1st. If not by the 1st then I would just … I'll drop off as an entrepreneur and just go and do something separate that's not online just because I'll be so ashamed. Joe: 61, 71, you've got something like 80 days maybe to get it done okay. Shane: Now you're just trying to stress me out, Joe. I mean come on I just gave you a date I mean now I got to go talk to my people and go listen we're going to have to double our staff- Joe: [inaudible 00:38:00.2] for meditation for that stress. You'd be okay. Shane: Okay. Joe: You're not just … no, you're thriving on stress. Come on. Shane: I love that, like the fact you just told me that like secretly I don't even need any more coffee. Like I just got these goose bumps on my back that I said you know what I'm going to show Joe. I'm going to show him by the 1st he forgets this. Joe: Please do. Shane, I love the influencer marketing approach. So many people focus on one thing and you know when they diversify their revenue streams, their sources of traffic it de-risks or lowers the risk of the business and the lower the risk is for the buyer what happens the value goes up. So for those that are listening take a look at it. Take a look at influencer marketing. Hopefully, this episode of the Quiet Light Podcast has helped. Shane, tell the people that are listening how they would reach you if they want to talk to you about consulting or talk about maybe you taking over their influencer marketing campaign. Shane: Yeah so you can reach me at ShaneBarker.com that's S-H-A-N-E-B-A-R-K-E-R.COM and my personal email is shane@shanebarker.com just email me if you have any questions or if you need anything I'm here to help once again. Joe: And if they want to be an influencer themselves they can just head on down to UCLA and take your course right? Shane: Yeah, it's a really cheap course. It's UCLA, I mean it's only one of the top 20 universities in the nation. It's not a problem, just get a little bit of financial aid you'll be fine. Talk to your parents. Joe: You must be doing something right if it took you 10 years to graduate and now you're teaching at UCLA so good for you. Shane: I'll tell you. Thank you so much. Joe: I appreciate your time make sure you give me that link. I'm going to hold you to it. Shane: I'm on it. Joe: All right buddy, talk to you later. Shane: Thanks, Joe bye bye. Links and Resources: ShaneBarker.com Shane@shanebarker.com Influencer Marketing SaaS: Grin.co Klear.com NeoReach.com
Sounds of the London Underground. Old, New or Remixed and the first Station I DJ'd on 89.4fm enjoy! 1] Leftfield - Not Forgotten / Eats Everything Rework 2] The House Crew - Keep The Fire Burning / Shadow Child Edit 3] The Hypnotist - The House Is Mine / Reza & Barry Obzee Remix 4] Jason Bye - Charles The Bouncer / Cowboy House Remix 5] Under_Score vs Roni Size - Brown Paper Bag 6] Papua New Guinea - Future Sound Of London /Shadow Child VIP 7] Adam F - Circles / Eats Everything Rework 8] Meat Beat Manifesto - Radio Babylon / G 'Baffled' Smoove & Rare Nephew Remix 9] Zinc vs Total Science - Champion Sound Boot 10] Kaily, Blandy - Back To 92 11] Bizarre Inc - Playin With Knives / Low Steppa Edit 12] Krystal Klear - Dedication / Sound Factory Mix 13] Goldie - Kemistry / Justin Martin Remake 14] Unknown - Back To 89 15] Steve Silk Hurley - Jack Your Body / Doorly Club Rub 16] Tough Love, Seamus Haji - Last Night A DJ Saved My Life / Club Mix 17] Redlight - 9TS / Alex Ross Remix 18] Audio Bullys - The Scene / Low Steppa Remix 19] Low Steppa - Sometimes 20] The Streets - Weak Become Heroes / Elliot Adamson Edit FB/Twitter/Insta: @aksteppa Email: bookings@aksteppa.com iTunes: www.aksteppa.com/itunes Mixes: www.aksteppa.podomatic.com
How do you get to the top of the influence game in technology? Tamara McCleary took an unusual route starting with a graduate degree in molecular physiology and a job in nursing. Yet this background in science and medicine turned into a passion for other technology, from artificial intelligence, quantum computing, internet of things, and more. She's a world traveler providing keynote speeches on subjects like the future of work. International branding expert, technology futurist, social media marketing/digital strategy consultant, and Thulium CEO Tamara McCleary is ranked by Klear in the Top 1% of global Social Media Influencers and listed as one of the Top 50 Social Influencers of 2015 to 2018 by Onalytica. Tamara was named #1 Most Influential Woman in MarTech by B2B Marketing and ranked by LeadTail as the 2nd most mentioned person on Twitter by Chief Marketing Officers. Tamara is an IBM Futurist & creator of the trademarked RelationShift® method. Tamara provides advice to C-Suite professionals on the impact of technology and preparing your customers and employees for change. In this podcast she spends a lot of time counseling companies on the best way to work with influencers. Enjoy the show!
หนังสือที่แพทแนะนำ 1. Little House in the Big Wood by Laura Ingalls Wilder (บ้านเล็กในป่าใหญ่ แปลโดย สุคนธรส) 2. Ender's Game by Orson Scott Card (สงครามพลิกจักรวาล แปลโดย อมฤต โอภาสเศรษฐกุล) 3. You are Badass by Jen Sincero 4. Steal Like an Artist by Austin Kleon (ขโมยให้ได้อย่างศิลปิน แปลโดย อาสยา ฐกัดกุล)
อาชีพโปรดิวเซอร์ต้องทำอะไรบ้าง และเส้นทางที่จะมุ่งหน้าไปเป็นอาชีพผู้บงการเบื้องหลังของวงการเพลงนี้ต้องทำอย่างไร ไปฟัง ดาโน่-ดนัย ธงสินธุศักดิ์ โปรดิวเซอร์มือทอง ผู้ปลุกปั้นวงดังอย่างเคลียร์ หรือเรโทรสเปค เล่าเส้นทางสายอาชีพของเขาให้เราฟัง Time index01:18 ก่อนดาโน่จะเป็นโปรดิวเซอร์08:09 เบนเข็มสู่วงการดนตรี10:00 โปรดิวเซอร์คือใคร14:36 ผลงานโปรดิวซ์ของดาโน่22:28 นินจาในเงามืด28.00 โปรดิวเซอร์สู่ผู้บริหารค่ายเพลง อ่าน shownotes ได้ที่ https://thestandard.co/podcast/eargasmdeeptalk14/
อะไรคือเคล็ดลับความสำเร็จของ genie records ค่ายเพลงร็อกอันดับหนึ่งของประเทศ ที่มีศิลปินในค่ายอย่าง Bodyslam, Big Ass, Labanoon, Cocktail, Klear และอีกมาก เรื่องราวการก่อตั้งค่ายเพลงเป็นมาอย่างไร มีวิธีคัดเลือกและบริหารศิลปินอย่างไร เคยเจอช่วงวิกฤตไหม และทำค่ายเพลงอย่างไรให้อยู่ได้มาถึงยุคนี้ เคน-นครินทร์ คุยกับ คุณนิค-วิเชียร์ ฤกษ์ไพศาล ผู้ก่อตั้งค่ายเพลง genie records Time index 02:18 จุดเริ่มต้นของ genie records 10:48 ศิลปินคนแรกของค่ายคือใคร 15:15 รู้ได้อย่างไรว่าเพลงไหนจะดัง 20:45 วิธีคัดเลือกศิลปินแบบ Nick Genie 23:54 หลักการทำงานและบริหารศิลปิน 28:16 รับมือกับช่วงวิกฤต 36:11 สร้างแบรนดิ้งให้ศิลปิน 41:30 กลยุทธในการโปรโมต 47:13 เคล็ดลับในการยืนระยะ 54:20 อะไรคือ The Secret Sauce ของ genie records อ่าน shownotes ได้ที่ https://thestandard.co/podcast/thesecretsauce27/
Emily Klear '12 MS started her career in corporate America at Coca Cola selling fountain soda in the Bay Area. Klear went back to school for her Master's in Marital and Family Therapy after a few very challenging personal experiences made her want to help couples through traumatic events and tough relationship situations. Klear changed industries and quickly advanced her career to become the Director of Couples Services at The Family Institute at Northwestern University where she is an active couples therapist. Don't miss out on some great insights on changing careers as well as on relationships in general that have come out of her years of experience working with couples.
In today’s episode we talk on how digital strategy works, how to get people to notice you on Social Media, dedicating 2 hours or so on your business and how to have self discipline. TOPICS DISCUSSED IN THIS PODCAST EPISODE: Tips on building that Social Empire Difference between social media platforms :– Twitter is best for editors, podcast people but it is very engaging (to meet new ‘friends’) – to offer people value – Pinterest more for “stay at home moms, wedding planners etc” – Instagram is completely visual (service space entrepreneurs) or low end products; Facebook is more for higher end products. Linkedin – corporate executives and business owners with more than 2 – 5 employees DEBBIE ASHLEY SAID: “Strategy gives me life as it brings out my creativity” “Building your empire on social media - there needs to be a balance, but allow yourself to be social in groups or just starting out on Social Media” “It’s all about letting people notice you” “The hardest thing to learn is Discipline” “Connecting with the right people is knowing what they want and get in front of their face with all the information they need to solve their problem(s)” HEAR MORE ABOUT DEBBIE ASHLEY: Debbie Ashley, is a positioning strategist who helps entrepreneurs and professionals package and position their expertise to get dream clients, paid speaking engagements, exclusive invitations and best of all, the recognition they deserve Prior to starting Thrivoo Marketing, Debbie spent 20 years in corporate marketing helping businesses get their offers in front of the right audience and generated over 20 million in yearly sales. After struggling to start her own online business, she realized the EXACT techniques she helped businesses with for 2 decades offline could be used to for her own success online She leveraged her “IT” Factor to quickly became KNOWN as an authority in attracting and engaging an audience of raving fans, gained a social media of following of over 25,000 people and booked out clients. Igniting her “IT FACTOR” was a catalyst in getting her featured in O’ The Oprah Magazine & The New York Times and being named as an online influencer by Klear. FAVOURITE QUOTE TO SHARE WITH THE WORLD Own your voice and you’re a trailblazer, time to act like one ONE BOOK YOU SHOULD READ Think and Grow Rich CONNECT WITH DEBBIE ASHLEY Website Instagram Twitter CONNECT WITH SASHKA Click to join Sashka’s Facebook community: Branding & Marketing Magic Facebook Instagram Pinterest Twitter LinkedIn Want to be a guest on the podcast? Apply to be featured on the No Name Brand Podcast here. SUBSCRIBE ON ITUNES AND SOUNDCLOUD.
The AI in our lives, with Tamara McCleary Tamara is an International branding expert, technology futurist, marketing/digital strategy consultant, and Thulium CEO. She is ranked by Klear in the Top 1% of global Social Media Influencers and listed as one of the Top 50 Social Influencers of 2015, 2016, and 2017 by Onalytica. She ranks Top 5 in AI, Robotics, & IoT. Top 50 inn Big Data as well as Top 15 Machine to Machine (M2M), Top 50 Blockchain & Top 50 Digital Transformation influencer 2016. She was named #1 Most Influential Woman in MarTech by B2B Marketing and ranked by LeadTail as the 2nd most mentioned person on Twitter by Chief Marketing Officers. She is also an IBM Futurist & creator of the trademarked RelationShift® method. She is a frequent keynote speaker, and was ranked as the #1 social influencer at numerous recent conferences in 2016 & 2017 including: IBM Amplify, DistribuTECH, Enterprise Connect, Channel Partners, RSA, NAB Show, Gartner Security, and IBM Interconnect. Contact Tamara: Web: http://thulium.co/ Web: http://tamaramccleary.com Twitter: @TamaraMcCleary LinkedIn: https://www.linkedin.com/in/tamaramccleary/ Contact Avrohom: web: http://asktheceo.biz email: avrohomg@asktheceo.biz Twitter: @avrohomg Instagram: @avrohomg Phone: +1 (845) 418-5340 Phone: +972-72-224-4449 Avrohom is a Cybersecurity advisor who specializes in security solutions for Telecom Providers and Contact Centers in Global Organizations. He comes from a 20+ year career in Telecom, where he helped businesses around the world install and maintain their communication systems and contact centers. He is a Top-ranked global IoT expert by Postscapes.com, followed worldwide on Twitter, and a frequent speaker on using technology to accelerate revenue growth. Avrohom is also the founder of #AskTheCEO, an online technology thought leadership community, whose mission is to create an online platform where people can go to learn about the latest in technology, without a sales pitch, jargon, or call to action. Listen to him share the latest technology trends, tools, and best practices, on #AskTheCEO — broadcasted on YouTube, with all shows available on iTunes and Sound Cloud.
รายการ Multiple Eargasms ตอนพิเศษตลอดเดือนตุลาคมนี้ ขอนำเหล่าศิลปินมาระลึกถึงพระอัจฉริยภาพของในหลวงรัชกาลที่ 9 ในฐานะคีตราชัน ซึ่งได้รับการยอมรับจาก music lover ทั้งชาวไทยและต่างชาติมาอย่างยาวนาน และใน episode นี้ ขอเสียงต้อนรับแม็กซ์ เจนมานะ ศิลปินหนุ่มไฟแรงรุ่นใหม่, นัท วง Klear มือกีตาร์จากหนึ่งในวงดนตรีที่โด่งดังที่สุดในประเทศตอนนี้, ลูกหว้า พิจิกา นักร้องสาวฝีมือดีที่ได้รับการยอมรับอย่างมากทั้งในวงการเพลงและวงการละครเวที และเบสท์ ทิฏฐินันท์ นักร้องหนุ่มเสียงดีดีกรีผู้ชนะจากเวที The Voice ซีซั่น 4Time index 01:17 เพลงพระราชนิพนธ์ Blue Day โดย แม็กซ์ เจนมานะ04:15 สัมภาษณ์ แม็กซ์ เจนมานะ05:20 เพลงพระราชนิพนธ์ ยามเย็น บรรเลงเดี่ยวกีตาร์โดย นัท วง Klear06:36 สัมภาษณ์ นัท วง Klear07:07 เพลงพระราชนิพนธ์ ลมหนาว โดย ลูกหว้า-พิจิกา จิตตะปุตตะ09:58 สัมภาษณ์ ลูกหว้า พิจิกา12:39 เพลงพระราชนิพนธ์ แก้วตาขวัญใจ โดย ทิฏฐินันท์ อ้นปาน16:24 สัมภาษณ์ เบสท์ ทิฏฐินันท์
Gabby White, founder of Lady Hustle, interviews Julie Klear, Co-Founder of Zid Zid. Zid Zid is a platform designed to empower preschool children to discover a language through real-world play and on-screen activities.Lady Hustle is the vision of 8-year-old entrepreneur Gabby from Cincinnati, Ohio. Gabby's mission is to inspire young girls to work hard.
Brian convinces Joe to do the show outside one last time before cold weather hits. Music from Tokyo Monsters, Kill The Clock, Stalking Neptune, and Klear. Download this episode
THE MOMENTUM : EARGASM EP019 : พันที่มากับอีกหมื่นเหตุผลที่คุณควรฟังซิงเกิลล่าสุดจากวง KLEAR by Day Poets Podcast Network
พูดคุยกับแพท และ ณัฐ จากวง Klear เพื่อทำความรู้จักกับประสบการณ์ดนตรี และฟังเพลงโปรดที่แทบจะไม่เคยเล่นกันสดๆ ที่ไหนของพวกเขาได้ในเอพพิโสดนี้
The guys are back with another great episode!!! Amber's back and she's seen some stuff man!! Her diarrhea and pepper pants are the hot topics as well as new stories from her life in the comedy world. Check it out!!
Today's show Shira Abel from Hunter & Bard (http://www.hunterandbard.com) interviews Ron Sela from Start-a-Fire (http://startafire.com/) Ron Sela is a Full Stack Marketer at Start A Fire. He’s a profit-driven marketer having held roles previously at dapulse, Klear and Pagewiz. Ron is also a blogger at RonSela.com, where he discusses influencer marketing and B2B content marketing topics. Ron’s rich background includes an MBA, a Law degree (LL.B.) and a degree in Economics. Before becoming a full-stack marketer he served as Head of Treasury in leading technology companies. This earned him a deep understanding of the business world and what it takes to grow companies. Ron’s writing is often featured in leading media outlets, like Social Media Today and SEMrush. He was recently named one of Top 100 Influencers in Social Media Marketing (#42) by Onalytica.
Jed and Vincenzo discuss the advantages of owned, earned and paid media along with discussing benefits of content marketing. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio. Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups. Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and advisory program designed to pair high performing business school students with innovative, trailblazing entrepreneurs. Jed’s entrepreneurship experience also includes formal training and real-world execution of the principles of Lean Startup. As a consultant for Moves The Needle, Jed is often called in to facilitate Lean Startup workshops for Fortune 500 companies around the world. Jed is in the top 0.1% of people speaking about social media, marketing & business as measured by Klout. He has a Klout influence score of 80 and an audience of more than 100,000 followers across his social network profiles. Other influencer measurement organizations also identify Jed as a top influencer including: Klear, Kred and Tap Influence. Fun fact: At one time Jed was world class wrestler. Wrestling for the University of North Carolina Tar Heels, and competing in Freestyle and Greco Roman events in Germany, Belgium and the Netherlands. He can certainly take command of the room when it’s time to get the attention of a distracted conference audience. Voice Over Artist, Rachel Creveling Rachel owns
Can you measure marketing ROI? The gauntlet has been thrown and Jack Kosakowski and other sales and marketing professionals have been called out. The sales versus marketing conversation still runs wild and while social media platforms get hotter and hotter, the question continues to arise: can you measure marketing ROI? Jed gives for some interesting debate material. Make sure to weigh in with your thoughts. Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups. Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and advisory program designed to pair high performing business school students with innovative, trailblazing entrepreneurs. Jed’s entrepreneurship experience also includes formal training and real-world execution of the principles of Lean Startup. As a consultant for Moves The Needle, Jed is often called in to facilitate Lean Startup workshops for Fortune 500 companies around the world. Jed is in the top 0.1% of people speaking about social media, marketing & business as measured by Klout. He has a Klout influence score of 80 and an audience of more than 100,000 followers across his social network profiles. Other influencer measurement organizations also identify Jed as a top influencer including: Klear, Kred and Tap Influence. Fun fact: At one time Jed was world class wrestler. Wrestling for the University of North Carolina Tar Heels, and competing in Freestyle and Greco Roman events in Germany, Belgium and the Netherlands. He can certainly take command of the room when it’s time to get the attention of a distracted conference audience. About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing id
Social Media Mashup: Instagram Algorithm Topics Discussed by Jed and Vincenzo: Green Beer March Madness Jed picks North Carolina Vincenzo picks Michigan State Snapchat Instagram Algorithm Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups. Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and advisory program designed to pair high performing business school students with innovative, trailblazing entrepreneurs. Jed’s entrepreneurship experience also includes formal training and real-world execution of the principles of Lean Startup. As a consultant for Moves The Needle, Jed is often called in to facilitate Lean Startup workshops for Fortune 500 companies around the world. Jed is in the top 0.1% of people speaking about social media, marketing & business as measured by Klout. He has a Klout influence score of 80 and an audience of more than 100,000 followers across his social network profiles. Other influencer measurement organizations also identify Jed as a top influencer including: Klear, Kred and Tap Influence. Fun fact: At one time Jed was world class wrestler. Wrestling for the University of North Carolina Tar Heels, and competing in Freestyle and Greco Roman events in Germany, Belgium and the Netherlands. He can certainly take command of the room when it’s time to get the attention of a distracted conference audience. About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. About Fifty 2 Creative
Are you wasting your time with marketing? Topics discussed by Vincenzo and Jed Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups. Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and advisory program designed to pair high performing business school students with innovative, trailblazing entrepreneurs. Jed’s entrepreneurship experience also includes formal training and real-world execution of the principles of Lean Startup. As a consultant for Moves The Needle, Jed is often called in to facilitate Lean Startup workshops for Fortune 500 companies around the world. Jed is in the top 0.1% of people speaking about social media, marketing & business as measured by Klout. He has a Klout influence score of 80 and an audience of more than 100,000 followers across his social network profiles. Other influencer measurement organizations also identify Jed as a top influencer including: Klear, Kred and Tap Influence. Fun fact: At one time Jed was world class wrestler. Wrestling for the University of North Carolina Tar Heels, and competing in Freestyle and Greco Roman events in Germany, Belgium and the Netherlands. He can certainly take command of the room when it’s time to get the attention of a distracted conference audience. About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the i
Marketing Mashup: Facebook, Twitter and Snapchat Topics discussed by Vincenzo and Jed: Twitter GIF button reaching mobile users Facebook Reactions Available Globally Snapchat On-Demand Geofilters: A Hip New Way to Spend $5--Plus, a Quick How-To Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups. Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and advisory program designed to pair high performing business school students with innovative, trailblazing entrepreneurs. Jed’s entrepreneurship experience also includes formal training and real-world execution of the principles of Lean Startup. As a consultant for Moves The Needle, Jed is often called in to facilitate Lean Startup workshops for Fortune 500 companies around the world. Jed is in the top 0.1% of people speaking about social media, marketing & business as measured by Klout. He has a Klout influence score of 80 and an audience of more than 100,000 followers across his social network profiles. Other influencer measurement organizations also identify Jed as a top influencer including: Klear, Kred and Tap Influence. Fun fact: At one time Jed was world class wrestler. Wrestling for the University of North Carolina Tar Heels, and competing in Freestyle and Greco Roman events in Germany, Belgium and the Netherlands. He can certainly take command of the room when it’s time to get the attention of a distracted conference audience. About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.
Marketing Mashup: Instagram, Twitter and Clorox Topics discussed by Vincenzo and Jed: How Twitter COO plans to grow Twitter's Revenue Twitter's New Timeline Algorithm Instagram Launches Account Switching How Clorox Used Social Media to Curb Flu Season Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups. Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and advisory program designed to pair high performing business school students with innovative, trailblazing entrepreneurs. Jed’s entrepreneurship experience also includes formal training and real-world execution of the principles of Lean Startup. As a consultant for Moves The Needle, Jed is often called in to facilitate Lean Startup workshops for Fortune 500 companies around the world. Jed is in the top 0.1% of people speaking about social media, marketing & business as measured by Klout. He has a Klout influence score of 80 and an audience of more than 100,000 followers across his social network profiles. Other influencer measurement organizations also identify Jed as a top influencer including: Klear, Kred and Tap Influence. Fun fact: At one time Jed was world class wrestler. Wrestling for the University of North Carolina Tar Heels, and competing in Freestyle and Greco Roman events in Germany, Belgium and the Netherlands. He can certainly take command of the room when it’s time to get the attention of a distracted conference audience. About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at
Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Jed Record, CEO of Likeforce. Listen in as we discuss the following topics: Twitter's Retail Brand Trends for the Holiday Season Brands becoming visual Brands creating their own moments Influencer partnerships on the rise The importance of personalization Data-driven insights Snapchat's new Story Explorer feature How shipping start-up, Shyp, is disrupting logistics Articles we discuss come from Adweek, here and here. Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups. Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and advisory program designed to pair high performing business school students with innovative, trailblazing entrepreneurs. Jed’s entrepreneurship experience also includes formal training and real-world execution of the principles of Lean Startup. As a consultant for Moves The Needle, Jed is often called in to facilitate Lean Startup workshops for Fortune 500 companies around the world. Jed is in the top 0.1% of people speaking about social media, marketing & business as measured by Klout. He has a Klout influence score of 80 and an audience of more than 100,000 followers across his social network profiles. Other influencer measurement organizations also identify Jed as a top influencer including: Klear, Kred and Tap Influence. Fun fact: At one time Jed was world class wrestler. Wrestling for the University of North Carolina Tar Heels, and competing in Freestyle and Greco Roman events in Germany, Belgium and the Netherlands. He can certainly take command of the room when it’s time to get the attention of a distracted conference audience. What is Likeforce? Experts at marketing your business online. Likeforce hires and trains career-oriented college students to create and manage successful social media campaigns. Using professional tools like editorial calendars, high-end graphics and photo editing software, advanced analytics, and by listening to your feedback, their social marketers can meet your business objectives on social media. About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!
FBU phase 2 begins!!!! The crackers are joined by comedy correspondent Amber Klear and her celebrity fur baby, Hopalong Henry. Henry talks about his formative years in the Legally Blonde musical, being a dog model, having a comedian for a mom, and he finally addresses rumors of his Illuminati involvement. Its a fun episode full of classic cracker silliness. Stay tuned after the end theme to hear Ian talk about growing up in a circus family.
Comedian Amber Klear returns to the podcast, in fact... she's now an official FBC correspondent!!! Ian's sausage storage is discussed, everybody digs the pope, greatest puke stories are told, Josh speaks to Amber's Slavic side, and Amber puts on a belching clinic. Its everything you could want in a podcast!!! This episode is brought to you by Wolftracks T-Shirts & Design.
This week we talk comics... standup comics! The fellas are blessed by a studio visit from comedian Amber Klear. Amber talks about getting her start in comedy, her recent run of shows at Sturgis Bike Week, being tackled by a biker outside of a port a potty, dishwasher dildos, riding motorcycles in a dress, half naked dudes at Devils Tower, and so much more. Amber is a hysterical comic and we had an outstanding time recording this episode. We hope you enjoy listening to it just as much. Don't forget to Subscribe and Rate us on iTunes, This episode is brought to you by Wolftracks T-Shirts & Design.
Pt1 Deep 1 RAC ft. Kele & MNDR - Let Go (Arty X Krystal Klear Rework) 2 Airwolf - Lose The Lazy ft. Stahsi (Young Franco Remix) [One Love] 3 Blonde Feat. Alex Newell - All Cried Out (The Magician Remix) 4 Gorgon City - Imagination (Extended Mix) 5 Jess Glynne - Hold My Hand (Le Youth Remix) 6 Dannii Minogue - Summer Of Love (As I Am Remix) 7 Juyen Sebulba - Fire Di Sound ft. Hawkboy (Mos ka Remix) Pt2 House 1 L Tric - This Feeling (Extended Mix) *FUTURE ANTHEM* 2 Manufactured Superstars - Magnetic (Extended Mix) 3 Calvin Harris ft. Ellie Goulding - Outside (Hardwell Remix) 4 Walden Vs Havana Brown - No Ordinary Love (Original Mix) 5 DubVision - Vertigo ft Ruby Prophet (DJ Edit) 6 Ed Sheeran & Ru dimental - Bloodstream (Arty Remix)
For info & bookings: rickysimmondsdj@live.com Follow on www.twitter.com/RickySimmondsDJ Catch The Sound of Deep House show every Thursday night from 5-7pm exclusive to Ministry of Sound Radio www.ministryofsound.com/radio
For info & bookings: rickysimmondsdj@live.com Follow on www.twitter.com/RickySimmondsDJ Catch The Sound of Deep House show every Thursday night from 5-7pm exclusive to Ministry of Sound Radio www.ministryofsound.com/radio
1. Ben Mono - Let Me 2. Nathan Barato - Get Good Kid (Argy Remix) - 3. Gavin Herlihy - Put It Down 4. Reset Safari - How We Flex 5. Trve & Errbody - Clubbah feat. Joao Ceser 6. LeSonic ft. Lyon - All The Lights (Reset Safari Remix) 7. Sidney Charles - Warehouse Anthem 8. Reset Safari - Lights Out 9. Nimmo And The Gauntletts - Others (Reset Safari Remix) For info & bookings: rickysimmondsdj@live.com Follow on www.twitter.com/RickySimmondsDJ Catch The Sound of Deep House show every Thursday night from 5-7pm exclusive to Ministry of Sound Radio www.ministryofsound.com/radio
1. Duke Dumont - I Got U (Fei-Fei's Feided Remix) 2. Sky Ferreira - Everything Is Embarrassing (Krystal Klear Remix) 3. Digitalism - Wolves (Riton Remix) 4. Blood Orange - You're Not Good Enough (Fei-Fei & Jessie Andrews Remix) 5. Fei-Fei - So Yeah 6. Boot Action - In the Mood 7. Go Freek - Milkshakes 8. Nacey - I Own It ft. Angel Haze 9. Anna Lunoe - Bass Drum Dealer 10. Curtis B - Let It Bounce 11. Salva & Brenmar - Let Me Bang 12. Anna Lunoe - Can't Breathe (Sleepy Tom Remix) 13. Bell Biv Devoe - Poison (Three Bar Remix) 14. Alex Metric, Oliver - Hope 15. Claude VonStroke - Lay It Down ReSmoked ft. DJ Nehpets (Jimmy Edgar Remix) 16. Jimmy Edgar - Strike 17. Krusha, Sleepy Tom - Jobless 18. Kid Kamillion - Rain Man (VIP) 19. Banana Seat - Pump Dance 20. Jubilee - I-95 (Salva Remix) 21. Salva - Drop That Bitch ft. Kurupt, Schoolboy Q, Problem, Bad Lucc 22. Boys Noize - Push Em Up (Salva Remix) 23. Schoolboy Q - Man of the Year (Price Remix) 24. CLASSIXX - A Stranger Love (Salva Remix) 25. What So Not - High You Are (Branchez Remix) 26. Fei-Fei - This Way to Eden 27. BANKS - Brain (Fei-Fei's Feided Remix) 28. Fei-Fei – ID For info & bookings: rickysimmondsdj@live.com Follow on www.twitter.com/RickySimmondsDJ Catch The Sound of Deep House show every Thursday night from 5-7pm exclusive to Ministry of Sound Radio www.ministryofsound.com/radio
A mix of my favourite songs of March 2012. Tracklisting: Fingers Inc - Can You Feel It Storm Queen - It Goes On Parallel Dance Ensemble - Shopping Cart (Maxxi Soundsystem Remix) J Cub - Warning Adana Twins - Everyday Daniel Bortz - Boyz 2 Men Solomun - Something We All Adore Maya Jane Coles - Parallel Worlds Gavin Herlihy - Get Loose Washerman - Basement Chord Krystal Klear - We're Wrong Urulu - Don't Dare Adam Stacks - Hey Love Osunlade - Envision (Argy Vocal Mix) Cajmere - Percolator (Jamie Jones Remix) Geeeman - Bang't Boddika - Acid Jackson Shadow Child - String Thing Chaos In The CBD - Something You Got Bullion - Say Arr Ee For more info: www.facebook.com/dlexdollop
Gerry Read - 90's Prostitution Racket Rick Wilhite - Drum Patterns & Memories (Moodymann Mix) Cajmere - Perculator (Jamie Jones' Vault Mix) Krystal Klear - We're Wrong L-Vis 1990 - Tonight (Simbad's 3AM Mix) Todd Edwards - Shall Go I:Cube - Disco Cubism (Daft Punk Mix) Martyn - Bauplan (L-Vis 1990 & Bok Bok Mix) Mak & Pasteman - Get With The Program DJ Champion - Crazy (Feat. Princess Nyah) DJ Champion - Selecta The B15 Project - Girls Like Us (Feat. Chrissy D & Lady G) Tessela - Darlene, Please Distal - Amphibian Jamie Grind - We Still Play 140 Royal-T - Gargoyle (Silencer Remix) Wiley - Where's My Brother
It’s been a long time coming, but finally we launch our podcast. Every few weeks there will be a new mix posted by either one of our residents, friends who have played, or people who are about to play Hoya. So the duty of kicking this whole thing off goes to two trusted and heavyweight selector friends of ours. They go by the names Platt and Samrai, who run the Manchester party Swing Ting, as well as teaming up on production under the same name. That Mosca remix? Yeah, that’s them. They’ve both played Hoya, and most of our crew have guested at their party, which is one of the finest in this city. It’s rare that the first of anything at Hoya goes to non-residents, but we believe in these two so much that it just seemed a no brainer. Let it begin... 1. Tarrus Riley- Soul Grabber (Yard Vybz) 2. Jah Cure- Feel It (Yard Vybz) 3. Swing Ting- Hold Your Corner (forthcoming Fat City) 4. Switch Groov Exp- Bon Tres Bien (Simbad Remix) (Bab Musique) 5. Zed Bias, Omar & Fox- Dancing (Swing Ting Special) (Tru Thoughts) 6. Smoove Kriminal- Digi-Tek (dub) 7. Martyn- Masks (Brainfeeder) 8. CRST- Revisit (No Hats No Hoods) 9. Jook 10- Growler (Soulserious) 10. xxxy- Kerpow (forthcoming All City) 11. Swing Ting- Creepin’ (forthcoming Fat City) 12. Matt IQ- Fuse Bomb (dub) 13. Slick Don- Inna Dis (Undisputed Remix) (TS7 Recordings) 14. Formula & Mr P- Magic Genie (Swing Ting Special) (dub) 15. DJ Narrows- A Little Higher (Revolution) 16. E.J- U.F.O (A.R.M.Y) 17. Preditah- Electro (StayFresh) 18. Vybz Kartel- Pree Dem (Ballaz Productions)
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