Podcasts about seo content

Lohnt es sich noch, meinen Blog zu reaktivieren, wenn immer mehr Menschen Googlen mit KI-Suche ersetzen? Lohnt es sich überhaupt noch, einen Blog zu starten? Das sind die Fragen, die mir Robert Brandl beantwortet. Robert ist der Gründer von emailtooltester.com und tooltester.com.  Er hat viel getestet, um seine Affiliate-Webseiten bei Google nach vorn zu bringen. Im Gespräch verrät er,  welche Blog-Inhalte jetzt wichtiger werden, wenn Google KI-Antworten ausspuckt und die Google-Suche durch Perplexity ersetzt wird was er heute zusätzlich zu SEO-Content macht und  was sein nächster Move ist, um Kunden zu gewinnen  

Killt KI Content-Marketing? Was passiert mit Content, wenn niemand mehr klickt? Sondern stattdessen Google mit seinen AI Overviews oder ChatGPT mit seinen KI-Antworten alles zusammenfasst? Diese sehr grundsätzliche Frage diskutieren alle. Die Spannbreite reicht von plakativen Abgesängen (“SEO ist tot”) bis zum Ignorieren (“Darüber redet nächste Woche niemand mehr”). Und dann gibt es Expert*innen, die sich aktiv damit auseinandersetzen, wie Unternehmen ihre SEO- und Content-Strategie anpassen müssen. Genau dazu zählt auch Elena Geiger. Wir haben die erfahrene SEO- und Content-Beraterin aus Berlin in unseren Content Performance Podcast eingeladen. Wir sprechen mit ihr, wie sie den KI-Wandel persönlich als Texterin erlebt – und wie SEO Content in Zukunft aufgebaut sein muss. 📈 Mehr Charts und Analysen zur Episode 🎓 SEO Online Training 👋 Fabian auf LinkedIn 👋 Benjamin auf LinkedIn

Durch die AI Overviews ist es schwerer geworden, über Google Besucher auf die Website zu bekommen. Dennoch lohnt es weiter, relevanten und nutzerfreundlichen Content zu veröffentlichen. 3 Gründe sprechen dafür. In der Episode erwähnt: Content-Performance-Podcast, Episode Welche Zukunft hat SEO-Content? Hinweis vom Positionierungs-Weiterdenker-Club: In unseren Austausch-Calls im Club geht es häufig auch um Fragen der Suchmaschinenoptimierung und des Contentmarketings. Denn viele Club-Mitglieder bloggen und alle haben eine Website. Du siehst , der Positionierungs-Weiterdenker-Club ist inhaltlich sehr vielseitig. Da geht es nicht nur um Positionierung. Das ist nur der Name. Es geht auch um Contentmarketing, um Suchmaschinenoptimierung, um Produktgestaltung und um Preise. Und um noch ganz viele Themen rund um Deinen Business-Aufbau. Im Positionierungs-Weiterdenker-Club bist da mit Deinen Fragen ganz sicher gut aufgehoben. Hier geht es zu Deiner wertvollen Gemeinschaft für Dein Business https://www.reckliesmp.de/positionierungs-weiterdenker-club/

In this episode, Jeff welcomes back TJ Todd, founder of Studio490, to discuss the critical aspects of digital marketing, particularly focusing on local SEO. They explore the importance of maintaining a Google Business Profile, effective on-page SEO strategies, the challenges of content creation, and the emerging trend of zero-click searches. The conversation emphasizes the need for consistency in SEO efforts and the value of creating relevant, high-quality content to engage potential customers.Key Topics:Local SEO for small businessesManaging Google Business ProfilesOn-page SEO Content creation Quality over quantity.AI & GoogleAlgorithms & SEO strategiesStudio490(704) 948-1587---------------------------------------------------------------------------------------The Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff HammReal Estate BrokerCharlotte & Lake Norman (NC)https://lknreal.com/Support the show

In this episode, Bernadette chats with Penelope Cannata, SEO Content Strategist at StudioHawk, about what it really takes to get found online right now. Penelope unpacks the biggest mistakes businesses make with SEO copy, how to write for both humans and algorithms, and why brands need to double down on trust, quality and purpose if they want to stay relevant in AI-powered search. With 6+ years of experience across education, commercial and not-for-profit sectors, Penelope brings a refreshing mix of strategy, empathy, and clarity to the world of content marketing. Whether you’re a writer, marketer, or business owner, you’ll walk away with a more grounded (and hopeful!) view of where content is headed. In this episode, you’ll learn: The #1 SEO mistake writers still make (and what to do instead) Why content length and quality both matter more than ever The difference between informational and thought leadership content (and when to use each) How to structure content for SERP features and AI overviews Why trust signals and audience-centricity will define the future of SEO What AI is actually pulling into results (and how to get your brand included) How to optimise for voice search and the rise of zero-click content Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

In this episode: Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success? In this insightful conversation with SEO expert Jeff Hawley, we explore why the most successful food bloggers are shifting from purely technical SEO tactics to a more comprehensive content strategy focused on building topical authority and creating a memorable brand. Let's dive into how this approach can transform your blog from just another recipe site to a trusted authority in your niche!     Key Points: Why traditional SEO advice falls short for food bloggers Building a long-term brand strategy (not just content) The 75/25 Rule for Content Planning Building topical authority through strategic content Balancing new content vs. updating existing posts Practical tools for implementing this approach Moving Forward: A Balanced Approach to SEO     Related Episodes: EP 154: 5 Ways to Boost Your SEO This Year EP 207: SEO Still Matters in 2025 with Carl Ross   Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

In this episode of the Simple and Smart SEO Show, Crystal Waddell chats with SEO consultant and BrightonSEO speaker Alyssa Corso about a topic every content creator should understand—SEO content decay. Alyssa shares how content naturally loses visibility over time and outlines a strategic process for updating content to improve performance and generate real business results.From identifying "money keywords" to understanding the phases of content decay, this episode is packed with insights on how to make your existing content work harder for your business. Whether you're a startup with limited resources or a seasoned marketer, Alyssa's practical strategies will help you tie your content efforts to revenue—and avoid wasting valuable time.

Send us a textThis podcast episode features PJ Howland, a search consultant, who highlights the crucial role of sales in driving business growth in today's digital landscape. PJ's expertise lies at the intersection of SEO, content creation, and AI, and he shares his insights on how these elements can be leveraged to maximize sales potential.PJ also shares his personal story of being let go from a job and how this event became his "personal liberation day," ultimately leading him to unlock his full potential and achieve greater success. He emphasizes that setbacks can often be catalysts for growth and self-discovery.PJ discusses key considerations for determining if SEO is the right strategy for your business:Search Volume: Are people actively searching for the products or services you offer?Keyword Research: What are the specific keywords your target audience is using?Revenue Potential: Does your business have the capacity to handle increased sales volume generated by SEO?For more information and insights from PJ Howland, visit his website at pjhowland.com.Scott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Ross sits down with Tim Soulo,‬‭ CMO of Ahrefs, to dive deep into content‬ ‭marketing, SEO, and Ahrefs' evolving approach to growth. Tim shares insights on how Ahrefs‬ built its marketing team, the role of SEO in today's digital landscape, and why they're investing‬ in YouTube, LinkedIn, and thought leadership content.‬ ‭ They also discuss the challenges of enterprise marketing, the rise of social-first content, and the‬ impact of backlink trends on the SEO industry.‬ ‭ Show Notes:‬ ‭ 00:00 Intro – Meeting in Chiang Mai SEO‬ ‭ 00:53 Ahrefs' Marketing Evolution‬ ‭ 06:06 SEO vs. Diversification in Marketing‬ ‭ 10:09 The Role of Technical SEO at Ahrefs‬ ‭ 12:57 LinkedIn & Social Media Strategy‬ ‭ 18:10 Scaling Content & Thought Leadership‬ ‭ 22:31 Going Upmarket: Enterprise Marketing at Ahrefs‬ ‭ 30:38 The Power of Events & Conferences‬ ‭ 32:22 Programmatic SEO & Directory Strategies‬ ‭ 40:31 Backlink Trends & The Changing Web‬ ‭ 46:55 The Future of Ahrefs Marketing‬ ‭ 48:24 Announcing Ahrefs Evolve – West Coast Conference‬ ‭ Show Links:‬ Ahrefs: Top Website:‬‭ https://ahrefs.com/websites‬ Ahrefs: Data & Studies:‬‭ https://ahrefs.com/blog/category/data-studies/‬ ‭Ahrefs YouTube:‬‭ https://www.youtube.com/c/AhrefsCom‬ Tim Soulo's LinkedIn:‬‭ https://www.linkedin.com/in/timsoulo‬Subscribe today for weekly tips: https://bit.ly/3dBM61f Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

mBrain, your one-stop shop for AI-powered marketing and content generation, is now available in Melbourne! To instantly supercharge your Melbourne business, visit https://ai-mbrain.com/near/melbourne/ mBrain City: Tallinn Address: Sepapaja 6 Website: https://ai-mbrain.com

CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out.Connect With: Jessica Mehring: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Create Like The Greats, we break down how Anthropic, a leading AI company behind Claude, is revolutionizing the use of customer success stories to drive measurable business results. Despite fierce competition from OpenAI and Google, Anthropic differentiates itself through clarity, simplicity, and strategic storytelling. Learn how they use short yet impactful case studies to elevate their brand, enhance credibility, and attract the right audience. Inspired by research from Ethan Crump at Foundation Labs, we take a deep dive into how Anthropic structures its case studies, why they work, and how you can apply these principles to your own business. Key Takeaways & Insights 1. The Power of Customer Success Stories Anthropic has ramped up investment in customer case studies, adding 67 new pages to their website. These stories increase trust and credibility, addressing the fragmented B2B buyer's journey. Featuring well-known clients, such as DuckDuckGo, GitLab, Brave, BCG, and Assembly AI, boosts authority in their industry. 2. The Business Impact of Case Studies The dedicated case studies subfolder attracts over 60,000 organic monthly visitors, generating what would cost $25,000 in paid traffic. SEO performance: 1,600 ranking keywords 4,600 backlinks from 231 domains 3. Anthropic's Winning Formula for Case Studies Short and Direct: Each case study stays under 1,000 words, challenging traditional long-form SEO norms. Clear Structure: Follows a problem → solution → outcome format. Intent Matching for SEO: Content is designed to match search intent, ensuring customers find relevant solutions quickly. Focus on Business Value: Emphasizes results (e.g., 30% improvement in user satisfaction, 80% cost reduction). Uses client and company expert quotes to strengthen credibility. Avoids overly technical details, making it accessible to decision-makers at all levels, including CEOs and finance executives. 4. Applying These Lessons to Your Business Prioritize clarity and simplicity when crafting customer success stories. Optimize stories for search intent so they're discoverable and relevant. Showcase tangible metrics and real results in your case studies. Structure content for easy readability while keeping it strategic and insightful.  Resources How Anthropic Drives 60K+ in Organic Traffic — With One Simple Strategy —

Imagine transforming your marketing with AI - how would you do it? Russ Henneberry, founder of The Click, shares insights on leveraging AI for SEO, content marketing, and boosting business efficiency. Learn how to adapt to AI-driven search, prioritize content, and use AI tools to gain a competitive edge. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphd Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd Enhance your productions through Descript (affiliate): https://get.descript.com/gaei637mutik Check out TubeBuddy, the all-in-one platform that helps you grow and scale your YouTube channel (affiliate): https://www.tubebuddy.com/pricing?a=FinancialFreedomPodcast Click here to check out our Amazon product of the day (affiliate): https://amzn.to/3ZLseCC We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/ Thank you to all of our sponsors and advertisers that help support the show! Financial Freedom for Physicians, Copyright 2025

Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. Effective international SEO goes beyond translation. It entails adapting everything, from the images used to the CTAs, with careful consideration of cultural nuances to build trust and deliver a relevant user experience across diverse markets. Today, Tony discusses successfully localizing international SEO content. Connect With: Tony Pataky LinkedIn // WebsiteThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cognism's Senior SEO Manager, Joe Barron speaks to Dmitry Dragilev, Founder of Topic Ranker about the inner workings of optimising content for search. How to identify weak spots in an SEO strategy, how to make the most of generative AI and most importantly, what it means to create QUALITY SEO content.

In this episode of The Beacon Way Podcast, the host welcomes SEO and copywriting expert Krista Walsh. They discuss the complexities and myths around SEO, especially in the context of AI's growing influence. Krista shares insights into effective SEO practices, cautioning against quick-fix methods, and highlights Google's recent updates targeting AI-generated content. They explore the importance of user experience (UX) and clear messaging in converting website visitors, particularly in the mental health sector. Krista also shares her personal journey into SEO, her focus on healthcare and mental health, and practical ways she uses AI to enhance, but not dominate, her content creation. The conversation includes thoughts on content strategies and the beneficial use of LinkedIn for B2B engagement.Krista Walsh Copywriter Links:https://kristawalshcopywriter.com/website-agencyhttps://www.linkedin.com/in/krista-walsh-aa1b8a1a9/https://www.instagram.com/kristawalshcopywriter/SEO and AI in MarketingSEO remains confusing for many, especially practice owners and marketers unfamiliar with its intricacies.AI has added new complexities, often tempting businesses to use it as a quick fix to rank high on Google, similar to outdated "black-hat" SEO tricks.Recent Google algorithm updates target AI-generated content to demote low-quality, unhelpful content, reinforcing the need for user-focused, valuable information.Sustainable SEO StrategiesSEO should be viewed as a long-term strategy, aiming for steady, quality results instead of quick fixes.SEO's value lies in bringing relevant users to websites, but effective user experience (UX) and compelling content are essential to convert visitors.Examples of valuable SEO approaches include optimizing content for clarity, ensuring helpful navigation, and refining titles or headlines to maintain user engagement.Balanced Use of AI for Content CreationKrista outlines her approach to AI:AI is useful for tasks like summarizing studies or rewriting specific sections but not for generating complete or first drafts.Using AI sparingly in editing or research can streamline work while avoiding penalties from Google's algorithms.The ultimate goal remains creating high-quality, user-centered content that AI alone cannot produce effectively.The Power of Niche SEO and Personal MotivationKrista shares her journey into SEO, emphasizing her commitment to healthcare and mental health industries, driven by her personal experience and the desire to make a positive impact.Both hosts agree that having a niche and providing value within it attracts ideal clients, fosters credibility, and enables sustained business growth.LinkedIn and Social Media in Professional NetworkingKrista highlights LinkedIn as a valuable platform for B2B marketing, offering a less video-intensive format compared to other social media platforms.The hosts discuss ethical concerns about TikTok, particularly for professionals in sensitive fields like mental health, and the potential risks of providing advice on such platforms.Instagram remains effective for targeting specific demographics like teens and parents, especially in contexts like addiction recovery.Future Goals and Professional GrowthKrista plans to continue refining her business offerings rather than expanding into new services, aiming for excellence and long-term impact.She values simplicity and focuses on producing high-quality, effective solutions tailored to the needs of h

Drop us a message!In this week's podcast episode, we're covering topics Meta's holiday ad update, how to enhance SEO content and content strategies, as well as the best practices for remote leadership.Featuring special guests Tom Winter, the Chief Growth Officer & Co-founder of SEOWind, as well as Dani, Kate & Phil from the Giraffe Social team.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

Yagmur Simsek, from Search 'n Stuff, discusses how humans can collaborate with AI to create SEO content. In this episode, Yagmur shares her perspectives on: utilizing AI to identify content gaps and opportunities in B2B SEO, best practices for integrating human creativity with AI in content creation, maintaining authenticity in AI-assisted content for B2B markets, key metrics to track the impact of AI-driven content on SEO performance, and ethical considerations in using AI for content creation and SEO. Show NotesConnect With: Yagmur Simsek: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode 588, Megan chats to Laura Arnold about why an SEO content calendar is important for diversifying your brand and how to set it up to improve your rank on Google. Laura Arnold is a New York City-based Emmy-Nominated Culinary Television Producer, Cookbook Consultant, and award-winning Content Creator with over a decade of experience. She currently is the Supervising Culinary Producer for Food Network's The Kitchen, and has worked previously at ABC's The Chew, DotDash Meredith, Good Housekeeping, Food52, kitchn.com, and with many more brands. In this episode, you'll learn more about how to balance new posts with content updates, which keywords to choose, the significance of storytelling and expert phrasing and whether social media is important or not. Key points discussed: - Consistency is key: Maintain consistent SEO efforts and content creation for long-term growth and success. - Manageable workloads: Create a content calendar that fits within your capabilities and resources for sustainable success. - Competitor analysis: Research and understand the top-performing content in a given niche to help you develop effective SEO strategies. - Keyword research and targeting: Identifying high-volume, low-competition keywords is a key step in creating content that resonates with the target audience. - Interlinking and content pillars: Strategically linking related content within posts and building out content pillars can improve site navigation and user experience. - Storytelling and expert phrasing: Balance personal narratives with authoritative language to help engage readers and establish the blogger as an expert in their field. - Performance tracking: Regularly monitoring and analyzing SEO metrics, such as impressions and keyword rankings, can inform content optimization and strategy adjustments. - Social media integration: Leveraging social media platforms to share and promote content can help diversify a brand's digital presence and reach a wider audience. Connect with Laura Arnold Website | Instagram

Sophia Tyson, Senior Content Manager at Truro, discusses future-proofing SEO content strategies. She emphasizes the importance of educated guesswork due to information volatility and the need for internal communication to demystify AI impacts. Sophia highlights the significance of diversifying and de-risking content strategies by focusing on longer-tail keywords and maintaining high-performing pages. She also stresses the value of content that adds unique value beyond SEO, involving different teams for insights, and avoiding AI-generated content without quality control. Sophia's approach is rooted in transparency, collaboration, and creating genuinely helpful content that stands out from generic information.Show NotesConnect With: Sophia lnga Tyson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sophia Inga Tyson, Senior Content Manager at Truro, discusses building a robust SEO content plan for a SaaS business. She emphasizes the importance of addressing multiple touchpoints throughout the buyer journey, creating granular content, and leveraging sales call data to inform content strategy. Sofia highlights the need for long-form guides and the significance of topical authority, even for low-intent, high-volume keywords. She also addresses the challenge of catering to multiple personas and the impact of generative AI on SEO, suggesting a focus on long-tail keywords and brand SEO. The conversation underscores the importance of interconnected content and data-driven prioritization. Show NotesConnect With: Sophia lnga Tyson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode features an interview with  Laura Beussman, Senior Vice President of Marketing at CallRail, an intelligence platform that helps businesses track and attribute each lead to their marketing journey and use real-time insights to optimize their marketing. In this episode, Laura discusses their marketing strategy as a pure-play PLG where marketing generates all the leads, and how they reach prospects through a sub-verticalized approach. She also shares how they are leveraging AI for better SEO results. Key Takeaways:A sub-verticalized approach can improve efficiency and return on investment, helping to ensure that you are accurately speaking to customer needs. Learn about the sub-verticals in your market.Leveraging AI in your content efforts can really improve your SEO results, by allowing you to create more content that is specifically catered to sub-verticals in the market.When marketing takes full responsibility for generating all leads, it eliminates the tension with sales by offering clarity, improving operational efficiency and allowing sales to focus on closing deals.Quote:“ One of the ways that the team is really capitalizing on AI is on SEO content. Again, as a PLG, SEO is very important for us. And with those verticalized go-to-market strategies, we needed to create a high volume of content to support not just the verticals, but the sub verticals. So, we have developed a strategy on creating that SEO content that leverages AI. Now, it's not that the AI writes the content from top to bottom with no human assistance, but what we do is we educate the AI tools on our content guidelines. We create a robust draft of an outline. AI then converts that into an article. Our content team edits, and makes sure it's reflective of our brand and our voice before we publish. What we've been able to do with that, though, is triple the amount of SEO content we're able to produce. And what that means is that we're able to be really hyper targeted, really hyper verticalized, and we're actually ranking better. And it's not that we're ranking better because the articles are significantly better. It's because they are able to be more specific, because they are able to be more targeted and sub verticalized. That allows them to rank better as well.”Episode Timestamps:*(03:34) The Trust Tree: Operating in a marketing-led lead generation model *(17:25) The Playbook: Using hyper-targeted content to boost visibility and conversion rates*(36:14) The Dust-Up: Making sure sales feels supported by marketing *(39:08) Quick Hits: Laura's Quick Hits  Sponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Laura on LinkedInLearn more about CallRailLearn more about Caspian Studios

If you tuned in to last week's episode, you'll remember our guest, CEO of Fire and Spark, Dale Bertrand. We talked about how AI is changing the SEO game for industrial marketers. Google's introduction of AI summaries is certainly going to have an impact in 2025 and beyond, and in this episode we're getting tactical about how you can adapt your content playbook to make the most of AI overviews.

Welcome back Founder of Flying Cat, Maeva Cifuentes. Maeva and Flying Cat recently published a report analyzing the extent to which different levels of AI-generated content impact content performance. The study takes metrics from 150 global content leaders, and today we dive into the aggregated results. AI content, SME processes, and confirmation bias… we take a look at the most significant factors when it comes to creating the best content. Tune in this week because, thanks to Maeva, we have tangible data to finally answer the question; Should you use AI to create SEO content? Key Segments:  [00:03:57] Reintroducing Maeva Cifuentes [00:07:27] AI Content Performance  [00:15:44] EDGE of the Web Title Sponsor: Site Strategics [00:18:00] SME Processes [00:22:57] The Importance of Using AI in Creating Content For SEO [00:25:05] EDGE of The Web Sponsor: Wix  [00:26:16] Confirmation Bias in AI Content [00:30:19] Navigating The Industry as a Fully Remote Agency [00:39:26] Final Advice From Maeva Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/maevaeverywhere LinkedIn: https://www.linkedin.com/in/maevaeverywhere Resources Flying Cat Marketing Flying Cat AI Content Report

In this episode, I interview Bernard Huang about the importance of creating engaging SEO content. We discuss the rise of AI-generated content and its impact on traditional SEO strategies. We also dive into what the future of search holds. This episode is not to be missed if you're in the SEO industry! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠ Bernard's LinkedIn: ⁠⁠https://www.linkedin.com/in/bernardjhuang/

This week's guest is Maeva Cifuentes, founder of the Barcelona-based agency, Flying Cat. Maeva's expertise also goes beyond the agency, working as an SEO marketing strategist for many major brands. With a strong multilingual background, Maeva specializes in marketing at a multi-language level, and she will help you decide if taking a multilingual approach to marketing and optimization is right for your business. Finally, get a first-hand look into the secrets of AI-powered marketing as we dissect Maeva's report that reveals how Flying Cat clients are using AI to benefit their business processes. Discover marketing beyond linguistic restraint today and understand how AI is being used by top companies at an international level on this episode of EDGE of the WEB! Key Segments: [00:03:07] Introducing Maeva Cifuentes [00:07:55] Marketing At A Multi-Language Level [00:11:59] Should Organizations Take a Multilingual Approach Even If They Are Not International?  [00:13:44] EDGE of the Web Title Sponsor: Site Strategics [00:14:53] Is AI a Viable Tool For Converting Content To Multilingual?  [00:22:55] EDGE of The Web Sponsor: Wix   [00:24:06] How Content Teams Use AI

Are you looking for an industry-leading partner to handle your digital marketing needs? Connected Culture has you covered with a full range of SEO, PPC, and content marketing services. Visit https://connected-culture.com/ for a free profitability survey today. Connected Culture City: Smithtown Address: 90 Laurel Drive Website: https://connected-culture.com/ Phone: +1 516 719 6235

William Sigsworth, the Head of SEO Content at Pipedrive, discusses the five C's of SEO cannibalization.In this episode, William shares his perspectives on definition and importance of SEO cannibalization in digital marketing, common causes of SEO cannibalization within a website, strategies to identify and mitigate SEO cannibalization issues, role of content duplication in exacerbating SEO cannibalization, impact of internal linking structures on SEO cannibalization, and conducting keyword audits to resolve keyword cannibalization. Show NotesConnect With: William Sigsworth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

**Cold Open (A question for the listeners)****Skip the Cold Open at 16:25**Whether you write content for your clients or you write content for yourself, writing good content for SEO is a must for every agency owner.And As Google pumps more and more spam updates into their algorithm their answer to everything seems to just be "write good content". But how do you write good content when the purpose is simply to get it to rank?In this episode, we give you extremely simple tips on how each of us writes content that ranks in Google so that anyone who cares about what they write can get ranked.----------------------------------If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.You can also get up to 50% off security and monitoring plans with the same link after your trial expires!----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/Reddit: u/JakeHundleyTikTok: @jakehundley

Cognism & Kaspr Manager for SEO, Daisy Shevlin speaks to SEO Content Manager, Monika Kisielewska about how we have evolved our content strategy over the years and how we have started to weave demand gen and SEO together.

Head of SEO at Ramp, Shaun Hinklein, discusses strategies for creating solid SEO content ideas.Content has been a focal point on how search has been evolving. In this episode, Shaun shares his perspectives on content ideas in the SEO space, recommendations on how to identify quality content. Show NotesConnect With: Shaun Hinklein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Pros, Listen Up!

Check out Tykr: https://tykr.com/Show Highlights: 00:00 Introduction and Guest Welcome00:19 Sean Tepper's Background and Journey02:24 Ticker's Growth and Features03:49 Marketing and AI Integration04:17 Content Creation Workflow06:47 SEO and Content Optimization10:39 Leveraging AI for Content19:53 Learning Resources and Final Thoughts

Nathan Ellering, the Head of Content and SEO at Sinch | SimpleTexting, delves into the nuances of competitive SEO content qualities. He explores how companies can analyze competitors' content to identify gaps and opportunities, enhancing their own content's effectiveness. Nathan also discusses the importance of user experience in creating engaging and informative content that stands out in the competitive SEO landscape. Today, he shares insights on leveraging these strategies to improve a website's topical authority and search engine rankings.Connect With: Nathan Ellering: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With over 25 years of experience in the e-commerce industry, Brent is the President and Founder of ContentBasis LLC, a cutting-edge startup that helps businesses optimize their content discovery through predictive analytics and human expertise. ContentBasis is a unique solution that combines advanced technology and human talent to enhance clients' digital footprint and customer experience. Throughout his career, Brent has been a serial entrepreneur, a keynote speaker, and a fervent advocate for outstanding e-commerce solutions. He started his first eCommerce website in 1995 and later co-founded and led Wagento, a top Adobe Commerce Agency in the Americas. He has also been recognized as a Magento Master for five consecutive years for mentoring the Magento community and delivering exceptional projects. As a podcast host and a global speaker, He shares insights and best practices on various topics related to e-commerce development, project management, and customer experience.He is also an active Entrepreneurs Organization (EO) member and a passionate endurance athlete. 27 Marathon, 1 Ultra Marathon, 6 Majors, and one Ironman.In This Conversation We Discuss: [00:41] Intro[01:08] Exploring Ecommerce platforms[02:31] Talk Commerce's immersive podcast world[03:07] Crafting human-centered content solutions[04:58] Customizing solutions: AI for specific needs[05:57] Data-driven strategies: leveraging sales insights[08:06] Refining AI output for accuracy in content[10:12] Experimental success via testing SEO strategies[13:14] Evolving SEO: Beyond keyword stuffing[14:58] Establishing authority through content expertise[16:19] Addressing key concerns across platforms[17:57] Finding your USP and thinking outside the box[18:49] Tracking new and lost keywords[20:21] Staying ahead & doubling down on niches[21:10] Diversifying content: exploring audio & video[22:25] Exploring AI in podcasts[24:03] Exploring creativity beyond content creation[25:15] Get in touch with Talk Commerce & Content BasisResources:Subscribe to Honest Ecommerce on YoutubeEmpowering entrepreneurs and marketers for success talk-commerce.com/Unique solution that combines advanced technology and human talent contentbasis.io/Follow Brent Peterson linkedin.com/in/brentwpeterson/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, Devesh starts off by sharing the two goals of the content pieces we write for clients. Then he shares examples explaining the differences between how we write articles vs. how most blog writers write articles.We dissect the differences in how we write blog post introductions, body copy and share why we think it's important to have subject matter experts make the arguments that go inside of blog posts.This episode should help you learn how to write better copy inside of articles that are targeting SEO keywords.Article examples:Omnichannel reporting example: https://www.tapclicks.com/resources/b...Segment example: https://segment.com/growth-center/omn...Mandala AI Example: https://blog.mandalasystem.com/en/omn...Grow and Convert writing related articles:The detail principle for writing good blog posts: https://www.growandconvert.com/conten...Writing great blog introductions: https://www.growandconvert.com/conten...Pain point copywriting: https://www.growandconvert.com/conten...

Are you frustrated by your lack of online visibility and struggling to attract new customers through search engines? Do you feel like SEO is overwhelming? Many people say that SEO is hard, Google is confusing, and various reasons hinder them from learning this strategy to be seen online. Little do they know that nowadays, you can learn SEO and Google Maps in a simple, fun, and engaging way and ultimately rise to the top of the industry. David Kaminski is the President of Collaborate Pros, an SEO and digital marketing agency that helps businesses improve their online visibility and rankings. In this episode, he shares the secrets to reaching the top of search results and standing out from your competition through simple yet effective SEO and content strategies. He will talk about Optimizing website content for local SEO, link-building strategies, leveraging AI tools, ranking higher in Google Maps, and more! Resources Collaborate Pros Website David Kaminski on LinkedIn

CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out.Connect With: Jessica Mehring: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey there, this week we're talking about SEO content writing. You may wonder who you should write for when creating SEO-friendly content for your website or blog. Do you write it for Google, or do you write for the reader? Listen to today's episode and find out. I'll also share SEO tips, and we'll talk about where to use your SEO keywords in the content you're creating so that Google can rank your website or blog higher and send you more organic traffic.  My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7Would you like to work together? I'd love to help you with your SEO or organic marketing. Let's chat. https://www.etchedmarketing.com/working-with

As a 3/5 Manifesting Generator, this podcast is a living, breathing embodiment of my unique Human Design. But… what even is Human Design, what do you need to know about it, & how can it simplify your marketing strategy? My friend Rachael Weaver is here to tell us all about how to use our Human Design charts to have more authentic & aligned business! Warning: Be prepared to take notes, friend.

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by William Sigsworth, Head of SEO Content at Pipedrive. Join them as they discuss balancing the production of new content with optimizing old content.

Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. Effective international SEO goes beyond translation. It entails adapting everything, from the images used to the CTAs, with careful consideration of cultural nuances to build trust and deliver a relevant user experience across diverse markets. Today, Tony discusses successfully localizing international SEO content. Connect With: Tony Pataky LinkedIn // WebsiteThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever found yourself staring at a blank screen when you know you need to be blogging or creating SEO content? Maybe you've already researched your SEO keywords, and you know what you're supposed to write about, but the motivation isn't there. I get it. Let me walk you through the SEO Content development process that I've been using for the past 10+ years. It's easy to follow and will help you save time.  My free resources, including the SEO Content Quick Start Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesTake the SEO Starter Course (mini-course) https://www.etchedmarketing.com/seo-starter-courseTake Simple Keyword Research (mini-course) https://www.etchedmarketing.com/simple-keyword-researchJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7Would you like to work together? I'd love to help you with your SEO or organic marketing. Let's chat. Email me at rachel@etchedmarketing.com today or visit the website to learn about my SEO Audits, SEO Keyword Strategy Calls, Content Calendar Calls, or SEO Consulting options. Let's grow your organic traffic together. https://www.etchedmarketing.com/working-with

The Remarkable Marketing Podcast hosts guest Alison Ver Halen, a content marketing and SEO expert who shares her successful campaign story with a medical device company. The company, despite having unique technology, struggled with visibility until Verhalen created a content and SEO strategy aimed at making the company an authority in their industry. She emphasizes the importance of balancing content with earned media and SEO for increased visibility and conversion rates. Verhalen also discusses her book 'Content Marketing Made Easy', where she aims to demystify SEO and content marketing for beginners. She stresses on the advantage of inbound marketing, where potential customers find you when they are actively looking for your services, resulting in higher conversion rates.00:00 Introduction and Guest Presentation00:30 Alison's Remarkable Content Marketing Story01:08 The Challenge: A Company Invisible to Google02:47 The Solution: Content Enrichment and SEO03:46 The Power of Earned Media and Link Building04:42 The Results: Increased Visibility and Engagement05:53 The Magic of SEO, Content Marketing, and PR06:38 Is Content Marketing Really Easy?08:19 The Intersection of Content Generation and SEO09:34 The Power of Inbound Marketing12:01 Conclusion and Farewell

Content marketing is PART OF THE JOB of any business owner or entrepreneur, and AI has changed the landscape of content marketing to make it EVEN more about QUALITY content over quantity…  Which if you are stressing about your content marketing or content creation in general, then you KNOW content creation can turn into a hated part of your job REALLY quickly. So here are 5 tried and true tips to make content marketing MUCH less stressful AND more effective for your SEO strategy. (P.S.- I couldn't help myself, and I threw in a bonus- but POWERFUL- 6th tip).   Get a customized SEO and keyword strategy: Book Your SEO and Keywords Strategy Call Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here!   Get More Leads from Your Website with The Organic Marketing Framework  Grab the SEO & Website Terms Explained Cheat Sheet Here (Frequently updated)   Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group Email info@faithhanan.com

Google's bots are smarter, and it's time your content strategy is too.  You don't need tons of small articles on current events to be relevant on search engines. Quality, evergreen content is what's going to provide the most long-term benefits (even though you really shouldn't be concerned with the SEO benefit in the first place).

Join Dots Oyebolu as he welcomes Chima Mmeje, a seasoned Content Strategist at Zenith Copy and an SEO Expert, in a comprehensive discussion on SEO content clusters and their pivotal role in digital marketing strategies. The conversation explores the intricacies of creating effective content clusters, the significance of diversifying content types and the use of various tools and methodologies to enhance SEO performance.Key Takeaways:(03:24) Introduction to SEO content clusters and their importance in marketing.(09:36) Understanding audience psychographics is crucial for tailoring content to different stages of the buyer's journey.(14:57) Structured content creation and regular audits are essential for effective content marketing, beyond merely filling volume.(17:18) The importance of viewing each keyword as a topic to create more holistic and comprehensive content clusters.(21:54) Using Google Autocomplete and Keywords Everywhere can expedite the process of identifying and evaluating potential subtopics.(23:56) Effective internal linking within content clusters enhances the authority of pillar content and guides user navigation.(30:28) Utilizing AI tools like ChatGPT for content creation and optimization.(36:45) Content clusters should focus on depth and diversity, not breadth, incorporating various formats and platforms to enrich the topic's coverage.Resources Mentioned:Chima Mmeje -https://www.linkedin.com/in/chima-mmeje/?originalSubdomain=ukZenith Copy -https://www.linkedin.com/company/zenithcopy/Ahrefs -https://ahrefs.com/SEMrush -https://www.semrush.com/Moz -https://moz.com/Link Whisper -https://linkwhisper.com/ClearScope -https://www.clearscope.io/Insightful Links:https://blog.aspiration.marketing/en/how-topic-clusters-impact-your-content-marketing https://sitecare.com/blog/how-do-content-clusters-strengthen-seo/ https://inboundjunction.com/content-clusters Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Kyle Eng, Director of SEO and Growth Marketing at Red Ventures, shares his insights on the relationship between UX and SEO. Keeping SEO content fresh is pivotal for online visibility and user engagement. With rapid changes in search algorithms and evolving user demands, the challenge is not just about creating quality content but also ensuring its relevance over time. Today, Kyle discusses keeping SEO content fresh. Show NotesConnect With: Kyle Eng: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Farr, Senior SEO Manager at Paylocity, delves into in-house SEO and AI for SEO content. When generative AI first emerged, executives were fearful of being outpaced by competitors able to produce more content than their companies. However, as SEOs, we must set the right expectations to ensure we leverage AI content strategically for long-term success and not short-term wins. Today, Michael discusses scaling SEO content with AI. Show NotesConnect With: Michael Farr: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to identify and create relevant content for businesses? Today's guest, B2B content strategist Christine McLean Lewis shares her tip for leveraging diverse content marketing techniques to get in front of clients when they are in the market for your product!Connect with Christine:WebsiteLinkedInChristine's Content Strategy Process:Target high intent customers. Analyze keywords related to customer problems.Aligning content creation with the business goals.Focus on bottom and middle funnel content (product-led content/case studies.)How to determine effectiveness:Consider the effectiveness of the content after an initial three-month period.Christine prefers to stay with the brands for a minimum of 18 months.Breaking down the customer journey:The customer journey is like a kids' playground. Different customers might interact with the brand across different touch points, just as children choose a variety of paths to enjoy the playground.Top advice for listeners:  Avoid following the crowd.Focus on showcasing your brand's expertise.What to expect in this 3-Day SEO Challenge? You will receive a short video that will explain a key concept and provide you with your daily task at 6 am Eastern on each day of the challenge. Don't worry, your task won't take long at all, and it will be well worth it!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!