Podcasts about Flywheel

Angus has his mind opened to the way of Integrated Kinetic Neurology!!! Being someone who has recently dipped his toe in the waters of neuroscience in relation to movement, Angus has many a question for Ryan, and Ryan provies many an answer! The guys talk which parts of the brain are involved in different types of movement, the importance of both proximal to distal sequencing aswell as distal to proximal sequencing and where each apply, and Angus gets a free consult on his chronic neck stiffness! Check out Integrated Kinetic Neurology on instagram! (@integratedkineticneurology) Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! Leave us a voice message: https://www.speakpipe.com/hyperformancepodcast For links to Angus' programs, mailing list, and other info: https://linktr.ee/angusbradley To Find programs, products, and other content: https://linktr.ee/hyperformancemedia

"Training just works"... There's plenty more pearls of wisdom like this to come from Tim in this episode! Tim talks his misguided youth, hustler mentality, using your life experience to connect with your clients fitness goals, and  Check out Tim Riley on instagram! (@timrileytraining) Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! Leave us a voice message: https://www.speakpipe.com/hyperformancepodcast For links to Angus' programs, mailing list, and other info: https://linktr.ee/angusbradley To Find programs, products, and other content: https://linktr.ee/hyperformancemedia

EPISODE 50!!! And to celebrate we have death-defying Parkour and movement specialist Callum Powell!!! Callum talks jumping at extreme heights, the origins of Parkour and its development over time, the Storror brand, and the benefits or Parkour for the elderly! Check out Callum Powell on instagram! (@callumstorror) Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! Leave us a voice message: https://www.speakpipe.com/hyperformancepodcast For links to Angus' programs, mailing list, and other info: https://linktr.ee/angusbradley To Find programs, products, and other content: https://linktr.ee/hyperformancemedia

Third time's a charm!!! Jamie's back from Europe, Angus has leapfrogged Melbourne Strength Culture's social media numbers, and Pat Davidson is more jacked than ever! There's a lot to discuss here, and the boys get a bit wholesome while doing so! If you have a topic or question you'd like the boys to discuss in the next episode, leave us a voicemail below! https://www.speakpipe.com/hyperformancepodcast Check Out Jamie Smith on Instagram (@j.smith.culture) Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! To Find programs, products, and other content: https://linktr.ee/hyperformancemedia

 2022-11-15_75_The Flywheel Part 1_FINAL audio 00:12 : Leadership really is a journey. Oftentimes, we begin that journey by being sucked into the black hole of urgency. And then we're able to start to break away from that pole of that urgent gravity by implementing some strategically reactive processes. And eventually those processes give us the time and the ability to move into that phase of strategic leadership. That's that journey is actually the topic of this week's daily emails. So if you're subscribing to our daily email, then you'll know what I'm talking about. And if you're not subscribing, I guess you can either go and subscribe, you can go to my website and check out the blog, or you can wait for five for Friday this week, in which we'll recap that. 01:05 : But why are we starting this podcast episode talking about the journey? Because this episode is going to be a deep dive into what's possible. When you get to that third stage of the journey, when you become a strategic leader. This is what's going to be possible. Hello colleagues, and welcome to the Assistant Principal podcast. I'm your host, Frederick Buskey. The goal of this podcast is to help improve life and leadership for assistant principals. And I guess the secret might be out that other school leaders can benefit from the show as well. 01:45 : This is a content focused episode and this content stands on its own, but we'll also be taking a deeper dive into this top into today's topics in an upcoming issue of Quadrant 2, our bimonthly micro journal. Also, members of our apex community can expect to get some support on implementing some of these ideas that we're looking at today and then adapting them to their own unique contexts. 02:10 : You can learn more about Apex and Quadrant 2 at frederickbuskey.com backslash the assistant principal. Remember that there are four principles of strategic leadership. Strategic leaders. Place purpose above urgency. They focused on identifying problems rather than treating symptoms. They make sure that they're making progress and not just taking action. And then finally and most most importantly is that they focus on developing people, not checking off tasks. Those first three principles of strategic leadership, purpose problems, and progress are really only important because they're the things that help us get to that fourth, principle which is developing people. 03:10 : And today's show is all about developing people. We're going to take some concepts that you've heard me talk about. And weave them together and show you what the complete package can look like. The first concept that you'll hear me talk about is the four patterns of observation, which we covered back in episode 65 We'll touch a little bit on last week's episode on Professional Development, in which I talked about the idea that teachers really should be the drivers of their own professional development. 03:47 : And we'll hit on what I think is the most important of all the concepts, which is the flywheel. And we've never really fully broken down the flywheel. We did some conversation with Doctor Melissa Burns way back in Episode 32 which aired in June. But this episode will be the first time that it really. Break down the flywheel with specific examples and walk you through that process. And this is what I'm most passionate about, so I'm really excited for this episode. Ok, so let's dive in. We'll begin with a scenario. I'm in a middle school middle school assistant principal. It's mid November and we're noticing an uptick in student referrals, specifically for students talking and not being in their seats. 04:41 : We begin to take a little bit deeper dive into the data and what we find is that the increases are happening in specific classrooms and three of these classrooms are staffed with early career teachers. In our weekly instructional leadership team meeting. Which, by the way, we broke down in episode 49 the ILT, back in August. In our instructional leadership team meeting. We decide that we need to we need to observe and see what's going on in these classrooms, so we commit to doing a series of performative observations. During transition times in the classrooms of those early career teachers. 05:28 : Now remember, performative observations are for our benefit. So we're not gathering any hard data. We're not trying to improve teaching. We just want more information. We want to find out what's happening. This is for our benefit. Thus, it's a performative observation, and we can communicate that clearly to teachers so they know that we're not going in there to judge or criticize them. So we do our performative observations and in our next regularly scheduled ILT meeting, which focuses specifically on instruction and for which we have a structured agenda, which was also part of Episode 49 the ILT. 06:13 : We have a structured agenda and as part of that agenda we talk about what we saw overall with these three teachers that are struggling with transitions. So in our discussion, the big thing that jumps out is that there's not any evidence that there's beginning class procedures in these three early career teachers classrooms. So we decided to go back and talk with those teachers as a group to let them know what we've seen and see if there's a way that we can support them. 06:49 : At the same time, our instructional coach is going to dig through their resources and look at specific procedures for transitions or excuse me, for beginning class routines and. She will pull that together so that we have a nice clean, quality set procedure for how to begin class and we have that ready to support those teachers. So we go to the teachers and. Use the data from the increase in discipline referrals. And we can just take that data and and aggregate it. So we're not focusing on any specific teacher, but we can show them how this block of three teachers has many more referrals happening, that there's been an increase and that it's more than what we're seeing in some of the other classrooms. 07:43 : We can also just have the conversation about what we've seen, but we really need to ask them how they're doing. And that conversation could go a different way because two different ways teachers could be reluctant to. Express that there's anything going wrong. Or they might say yes. The kids are driving me crazy and I don't know what to do. Which is then an easy entry point for us to be able to say, OK, well, we think we can help. Here's what we noticed. That at the beginning of class, it's taking a long time to get everybody settled in. And teachers will probably yes. They don't do what I ask them to do. It's taking too long, they're talking too much, and it's really creating a bad situation. 08:25 : Ok, we think we can help you with that. What we'd like to do is to work with you on establishing an beginning class procedure and we'll give you all the support you need to implement that and then we'll give you the follow up support to see if it works, and if it doesn't work we'll adjust course. But this should take about a week to do. I mean you guys in on that. And in tying back to last week's podcast where I talked about teachers need to drive their own professional development in most cases. So if we have decent teachers, if these teachers are, you know, have good potential, then they probably are aware that they're struggling with this and having this conversation and and sharing some of the data with them, they're probably going to want to engage in establishing these classroom procedures. 09:27 : If we have someone who is really resistant but also really struggling as a teacher and just saying no, I don't have any problems, that's a case where we just say no, I'm sorry, this is what we're going to work on. You're going to do it this way and we're going to take you through the process and then once we've got that done, then we'll talk and you can share with us how you want to grow. 09:49 : But if we've got a teacher that's resistant to growth. At that point, then, we step in and we'd be more directive, but in most cases. We can collaborate with teachers to identify what they need and. If we have a teacher, one of these early career teachers that says no, this is not my problem, I have this problem over here. Then we may need to back off of. Establishing the opening class procedure and help them in the area they want because if they want help in a different area, but we force them into what we want to do, we're now working against against them and now we're not being supportive. 10:31 : So even if opening class procedure is the most important thing that they really need to get it right, if they're convinced there's something else, we need to go figure out how to help them in that area and once we do that and. We help add some value to what they're doing, then we can go back and revisit opening class procedure. And now we've built some trust and we've built some credibility and we're going to be able to get to that. 10:57 : So when I talk about teachers driving their own professional development, this is what I mean, right? It's a negotiation. And sometimes there are few cases where we're just going to tell people, you need to take care of this. There are a lot of cases that are going to be more collaborative where we can say, hey, we've seen something, here's what. We're seeing here is what this looks like. We have some ideas that might help you. 11:20 : Let's talk about what that might look like and and how we can do that. And then in other cases, teachers say, no, I have something that's more of a priority to me that I want to work on. And then we say, OK, we're here to serve you and support your growth. You tell us what that is, we'll come up and we'll work together and we will help you get there. Sometimes we just have to leave, let go of our preconceived notions, we have to let go of what we think is the most important thing. So that's a bit of a digression about the whole conversation and the whole idea of how teachers drive their own professional development. 11:58 : Now we'll take it back to this specific case of our three early career teachers, who we've just done some performative observations. We've noticed that beginning of class procedures are really weak or completely absent. We've had that discussion with them. They've noticed the uptick in behaviors. They're frustrated with it as well. So now we're on the same page that we're gonna help them develop opening class procedures. Our instructional coach has already done a little bit of work in that and found out some good opening class procedures to work with them on. 12:32 : So the next thing then is that she's going to work with those teachers, teaching them what the opening class procedure is. Now, maybe those teachers are going to go back and teach it themselves to their classrooms. Maybe they'll ask her for help, or they'll ask me or the principal for help. It that just depends, and that's totally up to them what kind of support they want and implementation. But implementation happens. We teach it to them, they go and they implement, and now we form. 13:03 : We follow up with normative observations. Remember that normative observations are observations that follow up on group professional development. And so we're looking at what happens with the group. We're looking at fidelity of implementation to try to figure out, was our professional development successful? And if it was, where do we go next? If it wasn't, where do we go next? Those normative, that normative data is going to be aggregated, we're not going to disaggregate and show each teacher where they were within the group. We're just going to show the entire group together. Here's the aggregated data. In the ideal world backing up, we should do a normative observation before we implement the professional development in order to find out what the baseline is. 14:00 : But in this example, we didn't do that because it's the real world and we're busy. But after the professional development, we make sure that each of us principal APNIC get into each of the three teachers classrooms least one time and. As part of our preliminary work in our instructional leadership team meeting, we worked with the instructional coach to identify a very simple instrument that we can go and we can use to gather our follow-up data. And in the procedure, the three elements of the procedure are store your stuff, sit in your seat, and then begin writing based on a prompt that's posted on the board so. 14:47 : What we're doing is we're going to tally the number of students who successfully store their stuff, who successfully sit down, who successfully then begin engaging in the writing prompt. We're also going to tally the number of times that the teachers reinforce positive student behavior. We have also taught them that the best way to prompt a student back into the procedure is to ask a question and say, hey, what is the next step? The procedure where should you be in the procedure now? What are your classmates doing? So we want to reinforce with questions, so we're taking notes on that. 15:27 : And we're also going to take notes on the quality of the prompt. We could also set a timer and time how long it actually takes kids to get seated. So these are the things we're looking at store sit, right? Reinforcement comments and questions asked. We have three teachers. We have parent, GAIL and Bishop and. We do. Each of us does an observation. So we wind up with three observations for each of these teachers. And when we look at the aggregated data, this is after we've done the professional development. What we find is that. Students stored their stuff appropriately 167 out of 210 times. But we also notice in that data that parents class was almost 90, almost 100 %. 16:23 : Bishop's class was 100 %, but in Gail's class. There were only a there was only a success rate of less than 50 % of the kids actually storing their stuff in appropriate way. On time. When it comes to sitting. We had 195 out of 210 aggregated score, so one ninety five observations. We had 210 successful performances of students sitting down and it was again universal and parents class and abishov's class and better engals but still struggling. In writing. We had 132 Out of 210 performances that were successful. So 132 is really the the worst area so far. And what we found is that in parents class on the three observations, one of the observations was zero out of the 23 kids were writing, the other two was ten out of the 23 students were writing. 17:29 : Gail was a little bit better where we had 1216 and 16 out of 23 kids and then a Bishop's class we had virtually all the kids. On each of the three observations. So when we review this aggregated data with the teachers, remember, we're not breaking it out by teacher, we're just sharing. And so what's gonna pop out here within the aggregated discussion with the teachers is that one thirty two out of two ten, that's our lowest area. So the discussion there is going to be OK, what happened? Like you, we really saw a good increase in students sitting down, stories going, OK, what's happening with the writing? Let's have a conversation. 18:11 : And and we want to know what they think. Is happening with that writing. When we look at reinforcement statements, we notice that parent had 35 GAIL had six. And Bishop had 77 reinforcement statements. That's a total of 118 for all of the observations for the three teachers. We noticed that parent asked questions when needed and focused primarily on the areas of storing and sitting. We noticed that GAIL really wasn't using questioning strategies, was more often just telling people to sit down repeatedly. 18:51 : And we noticed that Bishop was really consistent with her reinforcement, but also with her questioning strategies, and always had those with a smile. And immediately after she had to question or prompt a student and they performed the action she gave in. Immediate positive reinforcement. We also noticed a couple other things. With parent, on the 1st observation occasion, there actually was no writing prompt. On the second observation there was a prompt, but the way it was written, it made it unclear for students as to what they were really supposed to do. 19:25 : And then the third time, she only gave a verbal prompt. There was nothing written. And Gail's classroom, what we noticed was that beginning of the transition, that storing period was very long and students were really off task. Eventually he got them settled down and he got them writing. And in Bishop's class, we noticed that students came in, they stored their stuff, they sat down, they got to writing. But we also noticed that the prompts weren't really related to the standards that Miss Bishop was teaching. So when we discuss this as an IT when we look at this data. 20:07 : It's going to be obvious to us that. Writing is still the weakest area, and that there's some seems to be a lack of clarity about what constitutes a good writing prompt and. Why the writing prompt is is important. Before we make any decisions about how to follow that up, we'll actually have the conversations with the teachers and we'll sit down and we'll say, look, we had one thirty two out of two ten on this, so this is our lowest area. 20:37 : We noticed that the prompts weren't always on the board. Again, we're not going to single out an individual teacher because this is this is a normative process. We noticed that prompts were always on the board and prompts weren't always. Written to focus on the standard. That's what we've seen. Talk to us about what's going on for you. And so maybe there we we come out with, there was confusion about what they were actually supposed to do. 21:02 : There was confusion about what the prompt was supposed to focus on, one of the teachers might say. I just don't really understand like why do we have this prompt and how do I structure it? How do I create a question that students are actually going to write on and so. If there's a common problem, we can follow up our professional development then on that writing, prompt with all three of the teachers and continue the normative process. And and really getting the written prompts to be high quality if. 21:37 : Did different teachers have different issues with those writing prompts? Then we may move into more of a formative process where we're working individually with those teachers, and we're going to model that or talk about that in Part 2 of this podcast. So in our discussion as an instructional leadership team, what really is going to jump out at us in addition to the positive improvement? Is the struggles that mister Gales happening? Because if we look remember, he really was struggling in the store area. 22:12 : And if we look at that aggregate data, we had about 75 % successful, a successful rate of students coming in and storing their stuff appropriately. About 75 %, but mister Galey's data was 40 %, so almost half of what the total was. And if we pulled Gail's numbers out of the aggregated data, we had a 99 % success rate compared to mister Galey's 40 % success rate. Another thing that really jumps out is the number of reinforcement statements. In total, of the three observations of the three teachers, so 9 observations, there were 118 reinforcement statements. 23:00 : Of that hundred and eighteen, six of those were mister Gales. In addition, instead of questioning students and prompting them to think about the procedure, he was just telling them what to do. And he was doing that repeatedly. So at this point. We see that mister Gale probably needs some different support than what Miss Parent and Miss Bishop need, so we're going to move from a normative process into a formative process. And that formative process is what we'll look at next week when we come back for Part 2 of this two-part series on implementing the flywheel and what that flywheel really looks like. 23:46 : So let's summarize how the flywheel worked in this normative process. We saw there was an issue, we talked to teachers, we collaboratively with the teachers, identified something to do professional development on which was the entering class procedure. We implemented the professional development. We then identified specific look force and created an instrument that would allow us to gather that data effectively. We scheduled observations. And each team member went in and observed each of the teachers to follow up with our customized instrument on the fidelity of the implementation. We then looked at that data and identified specific successes and specific areas where teachers were still struggling. 24:37 : We took that data to the teachers aggregated. Talked about what we saw, they talked about what they were experiencing and together identified the next step of the professional development. That's the flywheel professional development follow-up observation, use the data to plan the next round of professional development. That's the flywheel. This was a normative example of working with a group of early career teachers. And what we're going to do is come back next week and we're going to look at mister Gale and we're going to go through the same process, the same flywheel, but we'll do it in a formative process where we are focusing on the individual needs of 1 specific teacher. 25:21 : In other words, we're doing a coaching cycle. That wraps up today's content focused episode again. We'll be back next week for Part 2, and then on November twenty ninth we'll have Doctor David Franklin, who founded and overseas a wonderful Facebook community for school leaders. Honestly, I'm not a huge fan of Facebook, but David's provided a really nice space for leaders to be able to come in to interact with each other, ask questions, and support each other. 25:52 : That Facebook group is called the principal's desk. You need to. You need to request access, and if you do decide to go on Facebook and check out David's Facebook group, the principal's desk. You'll need to request admission and please mention that you heard about the group on this podcast, because that would be encouraging for both of us. If you enjoyed today's show, please subscribe and rate this podcast. You can ask questions, make requests, and give us feedback at frederick@frederickbuskey.com And if you'd like more content tailored towards the needs of assistant principals, you can head over to my website at frederickhusky.com That wraps up today's show. 26:33 : I'm Frederick Buskey, and I hope you'll join me next time for the Assistant Principal podcast cheers. 

[00:00:00] Welcome to the Successful Life Podcast. I am your host, Corey Berrier, and I am here with my man TJ Hartnett. I always screw everybody heart net? Heart net. Look, Just look. Podcast, bro. I miss everybody's last name up, so my apologies on that. [00:00:14] You're good. Tj, what's up my man? How are ya? I'm doing great. Doing great. Just at a great event last week. Ready to go to another great event this week and Philadelphia Sports, we're pretty kick butt this weekend, so it's, I'm feeling pretty good. I bet, dude. You gotta be tired. So you went to Tommy's event last weekend, right? [00:00:33] Vertical track. I did vertical track last weekend and then this weekend is Service Rocket for the service Rocket Group or, Victor Service Hero or profit Rocket, or whatever name it might be this week, But I'll be at that group that's gonna be, that's gonna be sweet. Should be a pretty good turnout. [00:00:52] They've got a lot of people, a lot of big name people coming there, there are. And from my understanding, it's gonna be plus or minus about a thousand people in attendance from all different, spaces. And there are people that chose to invest in themselves. So that kind of gets me excited, anytime you got somebody spending money to better themselves, they come with a little bit of different intentionality. So that's a cool thing. I agree with you. I totally agree. And I, one thing that I think, and I don't know if you have it, I don't know if you've experienced this or not, but do you sometimes feel like it's a, it is too much information? [00:01:29] Like it's an overload. I do, and it's one of the things that I talk about when I'm on stage was, you're gonna come and you're gonna get absolutely fed through a fire hose. Try and make sure you're taking away, at least somewhere between one and three things that you're actually gonna deploy. [00:01:46] And so when they come and you're like, Hey, that'll change our business, that'll change how we do what we do, whatever that's gonna impact us, and do it quickly. Low-hanging fruit, so to speak. Write it down, put an action plan together for it, which I'll walk 'em through how to do, and then file it away so that you can pay attention to everybody else. [00:02:06] But trying to, Oh, I'm gonna do that, I'm gonna do that, I'm gonna do that. I'm gonna, then you're gonna get back and you ain't gonna do a damn thing. So I really try hard to guide people. Hey, one of the three things that you're gonna do that's gonna make your business run better than it did before you came and you're good. [00:02:21] Shoot, if you just do one thing better that's a win, right? So much good information comes [00:02:26] out of these events and if you try, as you said, if you try to capitalize on all of 'em, it's just you're gonna wind up, going in a circle and not being very successful. [00:02:36] TJ, right now you are actually, I should just let you introduce yourself by Apologies. Why don't you introduce yourselves, since we're halfway through the show. . There we go. No, so TJ, and I am the president and CEO of a company called the Flywheel Coaching Group. [00:02:53] We're a business coaching and training organization for the trades. But we're more boutique-like I'm not looking to be the next stars or the SGIs or those really larger groups. Because I'm just too relationship-driven and too relationship-focused to be where we're headed right now, right? [00:03:10] I wanna be able to come alongside businesses and help 'em where they're at with what they need. We do have a beginning program that we go through that we refer to as our foundational five, and everybody goes through it no matter what. But the only reason being is early in my career as a coach, I didn't do that and, inadvertently hurt some folks. [00:03:27] Where had I done it better things would've happened versus the outcome that they had helped 'em sell really out of the gate, but they weren't priced right. So you can imagine how that worked out. And so just vowed to me that I was never gonna not have the commitment. [00:03:43] Looking over these five core things before we get rolling. Regardless of whether you're a $1 million business or a $50 million business, we're looking at these and it's made things go, a whole lot better. So we're just gonna keep on doing that. What so what five things do you look at [00:04:03] So we look at your billable hour or your pricing because now we've got margin pricing that's been introduced to the game. On the service side we're gonna look at your financial statements, so your profit and loss statement, your income statement, your balance sheet. But we're looking at them not only for completeness but for structure. [00:04:24] Because what I find with most financial statements is that they're set up to make life easy for your accountant, not for you to actually make data-driven decisions about your business. . And so we're gonna, we're gonna go ahead and make sure that it's set up in a way that you can look at it and within five minutes you know where you're bleeding from and you know what's happening and why it's happening. [00:04:43] We're gonna go through, we're gonna get core values and mission statement taken care of because from a cultural standpoint, a lot of people, I'll be talking on this week, a lot of [00:04:52] people they want to have a great, healthy culture, but they've done nothing to align the people in order to create that great healthy culture. [00:04:59] And so core values and mission statement are the very foundation of that. And then lastly, as an organizational chart, I always recommend that we look out three to five years and we build the organizational chart for the company that we want to be versus the company that we are today. And it empowers the rest of the team to see not only what are they doing and what are they responsible for and who's in charge of their care, but it also sees what opportunities lie ahead and how would I go about positioning myself to be somebody that might be able to fill one of those. [00:05:29] So it just brings a lot of clarity and allows us to make way better decisions later on in the coaching than if I didn't pay attention to those things out of the gate. Dude, I'm so glad you said that because that makes, it makes complete sense here's the thing if one of those areas is off the wholly other, the whole wheel doesn't spin because there's a spoke missing. [00:05:51] And those I'm like, now I'm putting it together. . So like it, But you are a thousand percent correct. And I think one of the things that you hit on specifically, and I don't personally map out organizational charts for people because I, but I understand the value and I understand what it is. [00:06:07] That's just not my specialty, right? Yep. But it is super important, and we've all heard this, to have the right people in the right seats on the bus because if you don't, the bus's not gonna run. Not properly. No. Unfortunately, like the ADHD kids like us, you can't put us in the back of the bus. [00:06:27] We gotta sit up by the bus driver, so we behave, it's not that we're any different of a child or different of an individual, but when you put us by the bus driver's got their intent right on us. And we're doing what we need to do so we don't get in trouble. Whereas the more trustworthy kids are the ones that you're gonna put, in the back of the bus. [00:06:42] And I don't mean trustworthy from like ethics, but trustworthy from them, not every little thing distracts 'em, it's some of those challenges, but no, to your point what we uncover is more often than not, the reason that I get into it is nobody really knows what sandbox they own and what sandbox they need to ask permission to climb into. [00:07:05] And. That's where I find like 80% of the things that happen in an organization that isn't fun stem from is overlap, I [00:07:18] think is what you're, that's part of it. It is, It's it it's overlap and then it's the feelings and the beliefs and things that are tied to the overlap, being able to occur and occurring because in one person's mind it shouldn't, And then in the other person's mind, they just think they're trying to help and there are no clear boundaries. [00:07:38] And I often talk about I'll make parallels with kids all the time because I, quite honestly, all of us are still kids. We're just older and we can vote and smoke and drink. But at the end of the day, when it comes to the kid thing like I tell people give me one child that you've ever met that didn't have any rules, that didn't have responsibilities, that didn't have chores. [00:07:58] That was an amazingly well-behaved child. You can't, Nope. At the same time, share with me a child that was just an absolute nightmare. But the parents had rules and the, again, you can't, Right? So it's the same thing in an organization. These things have to exist for them to have the freedom of which they seek. [00:08:23] Yes. Not to reign them in. It's Hey, now this whole pasture out here, this whole area, go have fun and do your thing. We can do that. And it's safe because the fence that's around it, we know keeps the bad stuff out, keeps them in. And that's really what those five things do for an organization it gives us a better chance of keeping the bad things out and the good stuff in. [00:08:51] And really a lot of that, a lot of that is, is structure, which, I, you know I don't like, I like structure. I don't like being structured. Does that make sense? Like I don't Yeah, of course, it makes sense. Give me the confines with which I can work, but don't tell me how to do it. [00:09:09] Yes, Correct. A lot of our clients are that way. A lot of 'em. Large majority. Yeah. Absolutely. So as long as you know that, then you can, work with them accordingly. But it's, it, I lost what I was saying. Are you good? It was confines and things of being, being, liking structure, but not wanting someone to try and make you structured and Right. [00:09:35] And think about this when we're trying to tell our clients to do something, Do you think that's really that's the wrong approach, [00:09:44] Cory, in fairness, I'm a coach, not a consultant, so I don't tell anybody to do anything. Yeah, me either. I'm gonna ask better questions to get them to discover a better answer for themselves, and I'm gonna come alongside 'em and help them to hone a skill set that they may not have or that maybe isn't as good as it needs to be. [00:10:06] But I'm not gonna necessarily tell 'em to do. The only thing that you have to do if you're my client is you have to not be a jerk, if I come and meet with you and you're like, Hey, teach me how to take more of the customer's money, I'm now, you're not your coach, that we're done conversation over. [00:10:22] Aside from that, And the same thing towards your internal people, of course. But aside from that, if you're like, Hey, I really like to do this way, we're gonna have a conversation about it, We're gonna uncover that. Doing it that way isn't hurting anybody, it's delivering a predictable result that's desired. [00:10:37] We're gonna go, and if it is, guess what I'm gonna tell you? Good. Keep doing that next. Yeah. Like it, it's not a size fits. And I think that's one of the other big differentiators in the coaching space is a lot of these groups, if you wanna deviate from the structure or from the book, all of a sudden now you're doing it wrong. [00:10:55] The last time I checked Corey, the thing that makes us all special is our uniqueness. That's right. And so I don't want everybody, I don't want to create 50 TJs running around. I want to create 50 individuals running around that have been influenced by me in certain areas. The only reason they're influenced by me in those certain areas is cause I was fortunate enough to be influenced by a lot of people in the course of my time and my career. [00:11:23] And, I got to post a picture this week with Keith Mercurio. And what that guy has meant to my career, along with a few other folks is unquestionable, right? Did we ever go and eat dinner together and all those types No. But he's the coach that cared enough about me to force me through some things that I didn't want to deal with, right? [00:11:42] And to force me through looking at things through a different lens than the way I was looking at them. And had he not done that, I wouldn't be where I'm at today, right? And so there's a handful of those people in my career. I'm sure there is one for you. And so every chance I get to show them my gratitude, man, I make sure I take it a hundred percent. [00:12:07] A hundred percent. Those folks, they're not a [00:12:10] dime dozen. No, they're not. And when you get somebody, I've got one of my, one of my best friends. He just is the salt of the earth, the best human being that's ever been on this planet, and would give his shirt off. A lot of people are that way, but he's just different, right? He's just different, he just tends to relationships on a level that's just really, it's just really special. And it sounds like Keith is very similar to that of you. A million percent. And like I said, it's one of those things where it wasn't hours upon hours of interaction. [00:12:41] It was the right interaction at the right time with the right amount of follow-up afterward. And over the course of man, I guess now it's probably been the last 15 years we've just stayed connected. It might be. Five Facebook messages a year. It might be two phone calls. It might be running each other at an airport That's happened twice. [00:13:06] It doesn't have to be much, but as I said, when you take, not just Keith, but it's an opportunity for me to give some thanks here real quick, right? Is you take a Mark Atherstone, you take a Weldon Long, you take a Kenny Chapman, a Keith Mercurio, right? These are all guys that had such an influence on my career and in helping to shape me from when I was wet clay to what I am now, that I'm more like a dingy old pot [00:13:38] That I, I wouldn't be where I'm at if they hadn't been a part of my life. And so I just make sure that I express that gratitude when I'm near 'em. And I just, man, I really pray that, that I'll have a hundredth of the influence over somebody in the course of my career that those guys had over me. [00:13:54] Because if I do, the mission should accomplish the rest of it really doesn't matter. Yeah. Yeah. That's fair. That's fair. And I'm I agree with you. I, there's something about it, it's interesting that because, Keith treated you like you and I talked about before this show, just like we, treat the people that we deal with, which is, you do add value first. [00:14:13] And we hear that a lot of times, and it's really a kind of a buzzword for a lot of people. But really what we're talking about with the value portion is you just do stuff outta the goodness of your heart to make somebody's life better. And that's the name of the. It's a hundred percent the name of the game. [00:14:30] And it's one of those deals where we're all on this planet together. [00:14:36] If everybody would just approach it this way, which I know is utopian, I know it's not gonna happen. But if they did, it'd be a whole lot better place. And that's where I will give an insane amount of credit to Tommy Mellow and Bree Avalo at the Vertical Track event. [00:14:53] Corey, I've never been to an event in all my years. And so let's put this into perspective. I, day one for me in the trades was October 1st, 1994, right? Sorry. October 4th, 1994 was my very first day. It was where I went in and I was an apprentice and didn't know anything over the course of the last 28 years. [00:15:20] I've been to a lot of industry events. The one I was at last week was the very first time I've ever been to an industry event where the only thing that you could see no matter where you looked was people caring about each other. The three or four times I heard, like some negativity may be potentially starting up right behind it was somebody coming up and going, Hey, just real quick, I, I know you're frustrated, but is the conversation you're about to have, is that gonna get you closer to where you want to go? [00:15:55] Or is it gonna get you further away and shifted the course of the conversation? Or, Hey, I know you're hurting and everything, but are you bringing value right now, or are you tearing down and this happened across, I don't know how many, hundreds or thousands of. For three solid days. I've, But you, I've never been in an event where that was the case. [00:16:24] And so one of the rarities I, it's the longwinded post that I warned everybody about. I was like, Hey, long post rant. I just had to share it with everybody, my perspective on it on social media, not to kiss up, not to, Oh, Tommy this or Tom. The only way that happens is for you to breathe it and live it and follow it and surround yourself with other people that do the same thing and genuinely care. [00:16:53] Because any other way, it'll, you'll see it, but it won't permeate everything. [00:17:02] You can't fabricate authenticity. It was insane. I was excited to go home and see my family, but I did not wanna leave. Dang. I hate I missed that, man, here's the good news, they'll do it again. And I have to believe that it won't feel any different. [00:17:24] Because of the level of care and things that, that they're putting into it. It, just was really like you talk about value first. That entire event was valued first. And it started with them giving the shop tour of a one taking us through different areas. Then you go into the break room and there's this enormous, I'm talking like going into garage convenience store side drink thing with the same number of choices, Corey, the same number of selections of beverages, and it just took what you want. [00:17:55] If you want something, go get whatever you wanna drink. Just go have it. There are video games there. Who wants to play video games? By the way, Tommy, I'm gonna beat you at Buck Hunter one of these days. But anyway, there were a lot of opportunities there and it made you feel like you mattered. And, I was, I was on a call recently where somebody said something about, my view of culture. [00:18:16] And so I said this, I don't think people quit jobs. I don't think people quit because of their manager or their boss, right? People are like, Oh, they don't quit jobs. They quit managers. I think they quit cultures a hundred percent. I think people are somewhere where they don't feel valued, They don't feel uplifted, and they don't feel like there's opportunity. [00:18:42] And when those things happen, they don't stay. I look back at my career and look if we looked at my resume, I bet you half the people that are listening who are in leadership positions would look at my resume and go, I ain't hiring him. He stays nowhere long enough. I wasn't discontented or disillusioned, I just didn't put up with bs. [00:19:04] So if you said, This is how we are and this is what we do, and then you didn't do it, you lost me. Yeah. I don't mean to a point where there was no room for making mistakes, but you know what I'm talking about? Like these just egregious things of Oh, we care about our people and then being on the phone, talking to 'em in a matter of which that we wouldn't talk to anybody. [00:19:24] Correct. I would see that was what the case was and then I was out, [00:19:28] or I would get somewhere and see that the revenue was the primary focus, the primary objective, the only thing they cared about, and I was out. You have to. It can't be the main focus. It cannot be. It's the result. It's always the result. [00:19:44] For sure. And that was just, Simon Sinek has his most recent book, Infinite Game. Maybe one of the greatest gifts any author ever gave me was his writing that book. Because up until I read it, I did think I was disillusioned. I did think I was a discontented person with a discontent heart. [00:20:02] I did wonder, Hey, how come I haven't stayed at employers? The longest tenure of employer employment that I had was eight years after that. The next longest was like three, and then most of the rest were two or fewer. And I looked at that and I went, Man, I, what's wrong with me? And then I read that book. [00:20:27] And then I read where he talks about that very specific challenge and I went, Holy crap. I had an infinite mind working for finite-minded people. And that's what the issue was. And now I look back and I'm like, Man, I feel a whole lot different about myself. If you think about some of those places that you didn't align with, right? [00:20:52] If you go back in your Rolodex, in your head, you can probably count most of those companies are probably not doing great because if you felt the misalignment Yep. Then other people feel the misalignment. Customers feel a misalignment. Eventually, the thing is gonna burn down. Yeah. Or somebody's making money, but their marketing budget is like 15% and the employees are new every year. [00:21:19] And there's a runway for that. Eventually, that's gonna stop. It is. And that's, that, that goes into now you're talking about human beings that you're recycling through for money, and that, that's on a whole different level. That's I'm a thousand percent with you on that. [00:21:33] It was just, it was eye-opening for me to read through that and pull from it what I did and now be able to go out and deploy it. But like I said, when I was at Vertical Track, I just tell you, like I, and I, and it'll I'll probably talk about this for quite a while. [00:21:49] It'll probably be years from now and somebody will ask me a question and then I'll bring it [00:21:54] back up because it was that impactful. And there's not a way for me to really get past like my wife even said, she's Man, this really affected you. And I went, it did, It really affected me. It really, I came back. [00:22:08] Corey, I walked back into my house a better man than I left. Dang. Because I had those days with those people. [00:22:25] That sounds like my eye lost a journey, but on a different, a different plane there. But yeah, that's something on my bucket list by the way. We'll talk about that on a different day. Oh yeah. I've done it twice. It's life-changing. Yep. But that love that you felt coming home, that love that you felt in that event, it would be about 10 times that. [00:22:42] And it, it's wild and yeah, I'll talk to you about it at a later date. That's just, you've me, you've mesmerized me with that story because you just don't hear that. You don't, you, I don't hear that. You hear that, x, y, z person was there, or, Peyton Manning was there, or who. [00:22:59] but I always ask myself like, What the hell is Peyton Manning gonna teach me? I'm a, I work with people in the trades. What the hell, What is he gonna teach me? He's not gonna teach me anything, so I really don't care if he's there like that kind of stuff. Just, I just don't, I don't put much value on it. [00:23:16] That's all I'm saying. I, so I'm with you, But here's the thing. Tommy didn't have any celebrities. Oh, that's fair. But that's interesting. There were, there are celebrities to all of us in the home service space but there were no celebrities at the event, the closest thing to celebrities I would say would be Joe Polish and Ken Goodrich. [00:23:33] And if you'd say Joe Polish or Ken Goodrich to the general public then, and none of 'em gonna know who the hell those guys are. From that side of things, like they're celebrities to us and they mean a lot to us because of all they've done in our space but they're not the Mike Tysons or the Fitzgeralds or whomever that you might get to come and do a keynote speech. [00:23:54] And I'm not saying there's no value in those things, but I think it breeds a different attendee. Agreed. And a different culture of the event of what's actually happening. And so yeah, I just, thought it was super well done. I can't wait to be a part of it again. [00:24:14] And I look forward to seeing how it affects [00:24:20] how I move forward. Cause I know that there's gonna be times where stuff's gonna come up, and that's gonna be in the back of my mind of are you honoring what was gifted to you at that event with the way you're handling this situation? So I'm gonna ask you a hard question. [00:24:37] It shouldn't be a hard question, but what is, give us one thing that you took away from that event that just you feel like it was something that, if you're willing to share that. Yeah. The way we look at other people, the way we look at other people, you can look at other people, and you can judge, which look I try really hard not to do, but let's be honest, there are times I do it right. But it's even more profound than that, right? It's you're teaching a class, and somebody is disruptive in that class. [00:25:11] And right away mindset goes to, man, this guy's being a jerk. Instead of, I wonder what this guy's got going on that's making him feel or think that this is the best way to handle himself in this situation. And then taking it the next step and going, Man, I'm really grateful that he's in my class today because we met at the right time. [00:25:34] Because I am gonna be the person that's gonna care enough about him to figure that out. And I will a hundred percent guarantee you. Like I did not think about those things that way prior to that class, prior to that event I do now. And so what's that gonna do? That's just, it's just gonna make. The environment that much more inviting to be a part of and show people that, the old adage of it's easier to catch flies with honey than it is with vinegar, right? [00:26:07] Like it, I don't know why you wanna catch flies, but still . But that's the truth, right? And so you left there realizing, and I guess it's simple, but it's also somewhat profound. You left there realizing it's actually easier to be nice than it is to be a dick. Like it takes more energy to be a jerk to people than it does to just be nice. [00:26:30] I would almost argue it might take the same amount of energy. So really you could just take a pick. If it, ultimately you're not gonna lose, you're not necessarily gonna lose energy one way or another, but, so if that's the. Just make a different decision. That's just it. But to [00:26:46] me, the reason that I say more energy is because when the interaction is over, I dunno about you, but if I was a jerk to somebody, like the interaction doesn't stop at the interaction, then I think about it after the fact. [00:26:58] And sometimes I like rehash it. Yeah. I almost never do that when I was nice cuz it's just how I'm supposed to be. So it ends up taking more of my energy to be difficult or conflicting or a jerk than it does to just simply treat people the way that they deserve to be treated. Or maybe not, maybe deserves not the right word. [00:27:20] Maybe worthy is the right word. Like we're all worthy of being treated as human beings that have feelings and needs and wants and desires. A hundred percent. And I, and I especially wanna hone in on that for just a quick second. that, I, and I don't do this, but I see this happen a lot, is people will just rip people apart online. [00:27:44] And I, it bothers me, It really bothers me because you don't know what that person's going through and you're just jumping in on this bandwagon of garbage, but you know nothing. And this hasn't happened to me, so I'm not the victim here. I'm not saying this hap this never happened to me, but I just don't understand like why people, Paul, And there's a specific situation I'm thinking about that happened not long ago between two people that I know. [00:28:10] They both acted like total idiots online. And like I sat there and watched this interaction and I'm like, Y'all are supposed to be like leaders and y'all are acting like you're in prison again, which is ridiculous. And so I, I just think that. Think about how you think about how you wanna be talked to. [00:28:31] And I know that goes back to treat people how you'd wanna be treated, but really it is that simple. You probably wouldn't talk to yourself, not you or me, But some of these people wouldn't, you wouldn't talk to yourself the way you talk to other people, right? Or worse case. So here's the other one that I uncovered, right? [00:28:50] For those of us that have challenges with our internal voice, would you ever let somebody else talk to you the way that you sometimes let yourself talk to yourself? Nope. So it, it goes both ways. Corey, I a hundred percent get where you're coming from. But the answer is no. So just knock it off. [00:29:08] It's a, it's wasted energy. There's nothing good that's gonna come from it. [00:29:12] Whether it's you talking that way to somebody else, you talking that way to yourself, the only thing it's doing is creating muscle memory for you to continue talking that way. So just, yeah, stop doing it. I'll tell you, I, and this is something I've worked on really hard over the last three years I guess you could say. [00:29:31] But more importantly, and really it comes down to, it's a decision, right? And if you just look at it like that, it's just a decision that I can choose to feel like garbage or I can choose to just not let that thing affect me. And guess what? If it's not within my arm's reach, I don't really have that much control over it anyway. [00:29:54] So why am I worried about what's happening next month or what happened last month? I can't do anything about that. Nope. Right now, today, no. And alls it does is take away what. Enjoyment might be available for you today, . And that's where I think the energy de depletion comes from. Is the stress to your point about, it takes more energy to be upset because you invite negative energy into your life. [00:30:21] And I don't know about you, but I pick up on people's energy. I know when people are being genuine and when they're not. And I know if people are telling me the truth or not. Like it's just people. There's in ADHD people get this because all, most of us are impacts and most of us can see four or five steps ahead. [00:30:40] Most of us can see steps ahead for everybody else, but it's hard to do it for ourselves. Let's see. There's a whole list of things. Yeah. So I think one of the things in this space though right now that that bothers me a little bit. And I promise this is gonna be a positive thing, not a negative thing is that we don't, we're not putting enough time and attention on just simply being good people to other people in our salesmanship, right? [00:31:12] Everybody wants to learn how to be better closer. Everybody wants to learn how to be more persuasive or for what? Yes, stop all that. I just want to get to know the people better and understand what it is that they're challenged with and what they're true. Like desired state, if you will, is Cory, if you could wave a magic wand and [00:31:38] make your house feel a certain way, tell me what that would be, right? [00:31:43] What's the humidity level, What's the temperature? What's the, when the sun shines through the window, is there stuff floating in it or not? When you drink water, are you chewing it too? Like asking them questions about and then going, All right, so Cory, based on those things that we've discussed, which of them are of the top priority that you wanna make sure that I try and solve for you today? [00:32:05] It doesn't have to be more complicated than this yet. We probably spend millions of dollars as an industry making it more complicated than this. And alls we need to do is just start caring about people, apply the fifth abbot, right? The fifth habit of seek first to understand, then to be understood and get after it right? [00:32:33] Genuinely care. And I think the reason we spend millions of dollars. is because I think everybody thinks it can't possibly just be this easy . Sure. It can't possibly just be that you just have to care. No, it really is that easy, right? We talked about previous performance and things of that nature, right? [00:32:53] And so I was on a panel and I got to sit next to some ridiculous people on this panel. As far as what they've accomplished, right? We're talking Tommy Mellow, Brent Buckley, Victor Rancor Lance Bachman, right? We're all on this panel. Start talking about sales and how, back in the late nineties, early two thousands, a million dollars in sales was like a really big deal. [00:33:17] And then afterwards when we were done, I got to talking and I said, I don't really bring this up a lot, but did you know that I did 1.2 million in sales in 2000 and I didn't sell equipment? [00:33:32] And like a bunch of people just went What'd you just say ? I was like, Yeah, I did. I did a little over 1.2 million in sales as a technician in 2000. And I didn't sell equipment. It was all repairs, add-ons, accessories, enhancements, rejuvenation, no equipment. And they're like, How? And I'm like, 1.2 million worth of stuff was wanted by the customer. [00:34:02] That's it. [00:34:04] That's it. So just think we've gotta change the lens that we look through and stop being so concerned about the sales and start being concerned about how many new friends we can make and how many problems we can solve and truly care. And the problem with it is this, you can't fake it. [00:34:23] That's right. You absolutely cannot bake it because there's incongruence. I'll tell you, you're you can have a poker face, but you can't have a poker body. So your body will always tell the truth. Did you know that? Look, I could tell people I eat healthy all the time. The minute I stand up and the belly comes out, , all that's off right now. [00:34:51] I can tell you this, I'm getting a whole lot better than I used to be, which is why there's less of me now than there was 10 years ago. But no, exactly to your point, Corey, like the other side of it is this is, if I watch you for longer than today, you'll review yourself to me. Yeah. Which is why I don't like doing one and two day onsite. [00:35:16] Nope. I want, I, people are like, You're just trying to sell me more. I'm like, No, I need at least three days to see who you truly are. Yeah. Cause everybody can fake it for a day or two. You really need five days. Truly. I like to have five anyway. I like to have five as well, but when five's not available, three and four are all I'm doing. [00:35:41] If it's a one day thing, it's for me to teach a class, not to do an onsite. It's like I'll come and teach a customized class to your team, but it's not for onsite related things. One in two days is strictly for content. Let's clarify that for the audience, because that's really important. Because one thing that, Yeah, just yeah. [00:36:00] Clarify why you don't come in for one day or even two days and then leave. And my guess is whenever you come in for a how about this? You just tell me. I won't guess. You just tell me. No. So the people can select that they want to have you on site anywhere from one day to five days. And then they can do more than five days, I'm excited. I'll be not sure if it's February or March, but I'll be in Australia most of the month. Next year. So that's gonna be a good time. But when I go on site, [00:36:30] if it's for one day or two days, it's specifically for me to teach a specific class and give a specific skill set. It's not for me to uncover anything. [00:36:39] It's not for me to help solve any issues or put something in place that's not in place, cuz it's not enough time to do it. Three, four and five days is where we start getting into those other things. And quite frankly, sometimes they're not enough. And here's what I will tell you. Every onsite I've ever done, we went with an agenda. [00:36:57] And if it was a full week, by the third day, the agenda no longer looked the same as it did when I got there. Because the truth comes out what the company really needs, what the people really need is different than what we might have thought they needed virtually through Zoom meetings, right? [00:37:17] And so it's impossible to give lasting change in a day or two because people won't reveal who they truly are. The other side of it is if you don't start by uncovering beliefs, you're wasting your time on everything else you do. Because if the beliefs aren't aligned with it, you could teach people all you want. [00:37:42] Nothing's gonna change. You've gotta understand what are their beliefs, why are they there? Where did they come from, and how committed are they to them? And then once you understand all of that, then we have an opportunity. To make improvements or adjustments even. But without that, you're just really listening to yourself talk, and that's why we have this happen. [00:38:07] Oh, the guy was on site and he, after he left, we did great for a week or two, but then it went right back to where it used to be, and then we had to call him back and pay him another X, y, and Z number of dollars. That's why that happens. Yeah, of course it is. That seems like the model sometimes. [00:38:24] Yeah. My view as a coach and I'm pretty sure you're the same way. You should eventually outgrow me. Yeah. Yeah. My skill sets are what they are now. Am I constantly trying to improve them? Yes. But they are what they are. Like I'm really good at the things I'm really good at, but I stay in my lane. [00:38:44] If you wanna know. What to do to have the absolute best marketing plan you possibly can. I am not your guy. Nope. If you want me to look at your [00:38:56] marketing plan and tell you if I'd make adjustments, like I'm okay with that, but I'm not the guy to, to refine your marketing program. I'm probably not the guy to, come in and tell you what you should be doing with your office staff as far as dress code and things like that on its own. [00:39:20] But yet we hire people for this shit all the time. I don't know how you do it without looking at what everything else that's going on. And that's why I'm not any good at those things. So I'll adjust and come in. If you want your team to follow a process, if you. want beliefs aligned. [00:39:38] You want culture healthier? I'm a hundred percent your guy, but it isn't happening overnight. I'm not gonna promise it's gonna happen overnight. And there's a lot of hard work that has to get done. And I do think, and I know we're like jumping around, but welcome to adhd, is, I think that's one of the challenges of social media for us today because everyone's looking at some of these different, or operators that are out there that grew from zero to 50 million or zero to a hundred million or whatever in four years, five years, seven years. [00:40:11] So what you don't know the story behind that. You don't know what's behind the curtain of Wizard of Oz. You, we don't know how leveraged they were so that when the payoff happened, how much they actually walked away with. And here's the other thing, it also, it doesn't matter cuz it's them not you. [00:40:30] it's their team, not your team. It's their people, not your people. It so stop looking at everybody else and start looking internally and go, Hey, what do I really want for myself, my team, my clients, and my company? And then devise a plan and go get it. But stop looking at everybody else. This is where we gotta be. [00:40:50] Like those horses in the Kentucky Derby where they wear them things and the whole reason they wear those things is cuz if they could see the guy over here instead of running the race, they'd fight with him. Yeah. That's where we've gotta get, I'll be honest dude. I do that to a degree with, and similarly, like when I'm working I'll put on Bial focus music cuz it helps me dial in like the blinders. And it's important to know about these things cause it can really help. Have you ever used Bio Neural Beach before? [00:41:19] You know what I'm talking about? Hold on, . [00:41:22] Hold on, let me find it. [00:41:31] You mean this right here? [00:41:37] And you? Is that I, is that the guy on, Do you watch, Do also watch it on YouTube? I don't watch it on YouTube, but this is just literally a mix on iTunes of just continual, just that background music that helps me to just pay attention to what I'm doing. And so if I really need time of focus that the AirPods go in and I'm focused. [00:42:06] No interruptions. No interruptions cannot happen cause it, man, I just, I didn't really anticipate talking about ADHD that much. But dude, like if you really think about how bad it throws you off, just the slightest thing, and like you're married, but your wife could come into your office and say, Hey, do something completely unrelated, or something completely important. [00:42:31] And it may take, I may not get back on track for an hour, right? And that whole hour is wasted because I'm, figuring out what I'm doing. So the way I help myself with that is I write on a note the thing I'm doing, and I put that note in front of me so that way if I forget again, I could just look at the notes and see what I was doing. [00:42:54] still full transparency, right? While we're on this call, my son comes down and he's got something to put in the free, the storage freezer that's down here. And so he take, brings it down, he puts it in the storage freezer, goes back upstairs. And the whole time since he did that, my thought process is, He knows I'm on a podcast. [00:43:11] He knows I'm down here. Why in God's name did you just have to bring that down here and put that in a freezer right now? What the Yeah. And so to your point and then I hear wind outside and I keep the shade pulled on the door on purpose, right? But I hear it. And so now I'm wondering what's going on out there, , But I'm supposed to be paying attention to this [00:43:35] Yes, I get it dude. And here, let me clarify this for everybody, like it's not that we have a lack of focus, it's that we just hyperfocus sometimes on the wrong stuff and everything gets us say. That's, I [00:43:48] think the bigger difference is we don't miss a thing. If you really want like a good observer, get a ADHD person. [00:43:58] Cause nothing will happen without us noticing it. Nothing. Yes, correct. , but here's what will happen and we won't notice it. Get a new piece of furniture and put it in my house while I'm away. When I come home, I ain't gonna say nothing. Nope, nothing. Like my wife will get her haircut or whatever, and I'll do the same thing. [00:44:23] I'll get my hair cut and there's no compliments back and forth because neither one of us realize either other person got a haircut, [00:44:33] So it's a, it's a hard thing to understand until you're the one that's living with it. And you get, Let me ask you if you ever struggle with this is something that is some, if there's, if I'm having a conversation with my wife or, and it's something that I'm gonna have to ask her to do and I feel like there could be the slightest bit of friction, I'm just gonna do it my damn self. [00:44:57] I'm just not gonna, I'm just not gonna ask or I just won't do it. Period. We're both that way. Yeah. Mi Missy and I are both that way, We're both very non-confrontational and so if we think something that we might do might upset the other one. We just either take care of it ourselves or we just don't do it. [00:45:15] Yeah. You know what's interesting and there's a guy, and I can't remember the, I think it's called Love and Relationships, I think is the name of the book, Ericks. And it's a, Did you, have you ever heard of it? It's Love and respect. It's Emerson Ericks. That's exactly, that's absolutely it. And I'm like, after, I'm not sure how I got my hands on this thing, but I'm listening to it. [00:45:39] I'm like, Holy crap. Every dude that's married and every woman that's married needs to read this book because it really does clarify. The miscommunication in relationships. So this is hilarious. Wow. I can't believe we got here from where we started. So I had planned for this fall to do a spousal business owner workshop. [00:46:07] I was gonna run a vbo in Lake Norman, which is just outside of Charlotte. Yep. [00:46:14] And I was only inviting 10 couples, 10 business owner couples. And we were gonna do a one week retreat, basically spousal business owner retreat. That retreat was built off of Love and respect by Emerson Ericks was built off the Five Love Languages by Gary Chapman. [00:46:38] It was built off of The power of a praying husband, the power of a praying wife. It was built off of the book by the owners of Radiant Plumbing and Heating, the case beers. And then there's also something called Imago Therapy, which is a type of counseling that you can go through as a married couple. [00:47:04] Those five things were the resources that I dug into along with my findings as a coach for spousal business owners of the things they struggle with and put them together to create this week long workshop so that they could leave with the ability to work better together and the ability to know when work started and personal stopped and vice. [00:47:31] That was the whole premise of that workshop. We didn't hold it just because too many things were going on this year. And quite frankly, I did a really bad job marketing it. We will hold it in the spring. We will. Thousand. I hold it in the spring. That's gonna be killer because, and I, of course I understand the value of it. [00:47:50] Cause I've been through the books, I've been through all those. The praying one, I haven't been through that, those two, but the other ones, I've been through those. And you're right, It's, but you gotta, but you gotta want, you gotta wanna get better. You gotta wanna be able to communicate with your spouse better. [00:48:04] You gotta want a better relationship. You want, you gotta wanna have better conversations. And unless you look into these things, if anybody, you're they're not just gonna pop outta your head, right? They're not, you're not just gonna all of a sudden wake up one day and everything's gonna be great. [00:48:20] If things are not great today, you gotta make changes. No, but our business should be something that in increases our intimacy and increases our love for one another and increases our ability to dream together. It shouldn't be something that divides that. And if it is something that's dividing it well then something's not the way that it should be.[00:48:40]  [00:48:40] And it doesn't mean that you are doing anything wrong. It probably means that there's something that you're not doing because you simply don't know to do it. Yeah. And that was the whole premise of this workshop because I will tell you, when I work with spousal owners, it's the same, pardon me, It's the same seven to 10 challenges for all of them. [00:48:58] Every single one of 'em. I could make out a list of 10 challenges, and I will guarantee you that the primary challenges in their businesses are on that list. A hundred percent guaranteed. Yeah, I'm sure you're right. I am sure you. , and I think it's important, the spousal por portion, like I, I don't really care what people say. [00:49:18] Like at the end of the day, if it worked for my wife, there's no way I could do the stuff that I do. Impossible. Impossible. She's not even a part of my business. But guess what? She is a part of my business cuz she runs our house in addition to her business. She does all the crap. I don't have time or want to do for that matter. [00:49:37] And she's really good like that. And it makes my life and my work life significantly better. Yep. Amen. Amen. Yeah, I'm with you, Miss. Without Missy Flywell doesn't exist. Yeah. Period. It just, flywheel never happened with, without her. Honestly, man, without her, I'm probably still operating, to be honest with you. [00:49:58] Yeah. I'm probably still a miserable operator instead of chasing my passion, chasing, allowing the fear to get overcome. And chasing my passion of growing other people for a living and being a coach. Like the, when I found coaching, like I knew damn I found what I was put on earth to do and it took me a long time to grow the courage to actually pursue it. [00:50:23] And without her probably never happens. Cause she's a cheerleader, right? She gave us that belief that we just couldn't muster at certain times. Cuz I've been there, cheerleader's not even the word. There's just a lot of things. There's just a lot of things. But yeah, cheerleader is a primary one. [00:50:41] Supporter. That belief, The belief in the belief is the biggest thing for me. She believed accountability partner, believe in me. Accountability partner too. Big time, right? She's I'll say something and she'll be like, Oh my God, you're so humble. When I'm being an ass, when I'm saying something like, and she'll look at me and she'll be like, Oh, you're so humble. And then roll her eyes at me and . But it worked, [00:51:06] right? But it wor it works beautifully, right? It works beautifully. Not offend nothing, right? But that's, and that's the power of learning how to communicate not only in your bus, in your business, but with your spouse. [00:51:19] It's the same difference. You need to communicate with your employees, your staff, the same, same way. Yeah, but I can't wait. She joins me in July, baby. I can't wait. She'll complete a 23 year teaching career. And in June or sooner we'll see, and in July, she'll join me on the team and be an integral part of, she already is an integral part, but she'll be a day to day integral part of what? [00:51:44] Of what we do at Flywheel. People say like, How can you teach a spousal business owner class? That's how that's how cause, Cause even though she's not involved in the day to day, she's I'm married and I own a business and it's not the first time that I was married and known to business. [00:51:58] And the first time, the first go around, I was married and known a business. I wasn't very good at it. So I learned all the things that you're not supposed to do, and I learned all the ways to not handle that. Now I'm married, and I own a business again. And I gotta be honest with you; I don't know so much that I'm better as as the spouse is , but the fact of the matter is it still helped me uncover some of the things that have to happen for it to really be successful. [00:52:23] And I just think when, those types of things, you owe it to share 'em. Yeah, no, I totally agree with you. I totally agree a hundred percent. Dude, this has been such a great conversation. I know we've been all over the place, but guess what? People that listen to this show they're gonna follow this conversation cuz they follow me; great news. [00:52:44] So whenever I have somebody on, it's ADHD, and it goes all over the place, I'm like, that's cool. People listen totally fine. They'll, they, they've caught all by now. Tj I think, dude we've covered a lot of stuff today. This has been, again, it's been a fascinating conversation, and I. [00:52:59] Probably, you and I gonna have a lot more conversations after this. Yep. And I'm looking forward to that. So if you could tell everybody maybe where they can find you, how they can get ahold of you, Tell 'em whatever you wanna tell 'em. Yeah, absolutely. So I'll give you two different methods, and people think I'm crazy for giving the second one, but I'm gonna give it anyway. [00:53:16] The first way is you can go to www dot flywheel, C as in coaching, G as in a group, flywheel cg.com. You can learn about the flywheel, and you can learn about what we do. We're still building out the site, so gimme a little grace there cuz I am not the IT [00:53:32] guy. And then the second way is I'm just gonna give my direct cell phone. [00:53:35] But I'm gonna ask one thing, use text as the primary means of communication because I'm typically doing something like this, either Corey with someone like yourself or with a client or whatever. And I just can't answer it when people call. So I, I hate voicemail. Like, I hate listening to voicemails. [00:53:49] I don't know about you, but I hate it. Come of me; I'll do it. I have to look at it. I'm just, 'cause you're gonna leave me a phone number that I can't write down. Like it is what it is. Anyway, so direct cell line 2 1 5 2 7 2 9 0 3 6. So pay attention, folks, because you know when, and this is important if you're a business owner and you obviously communicate with your employees, you communicate with your customers. [00:54:18] TJ made a really good point, right? He explained really clearly how to contact him. He also explained really clearly how not to contact him. So my point in bringing that up is if you give clear, concise directions in your business like he just did with that phone. You're gonna have a way more successful time. [00:54:37] Yep. If you call me and you leave a voicemail, you've given up the right to get mad at me when I don't return your call. That's simple. That's cause I just told you not to do that. . Exactly. But people like you and me, like we gotta keep messages and stuff in one area or two, probably. It's a lot. [00:54:54] So go ahead, Corey. You can find me on Facebook. You can find me on Instagram as well. I don't have any like handles or anything. It's literally TJ Harnett no matter where you look for me. So I'll put it all in show notes. I appreciate you, my man, back at you, brother. I appreciate you having me on and look forward to staying connected and just growing this relationship, buddy. [00:55:15] I think so. It's gonna be, it's gonna be great dude. We were more light than I thought, I appreciate you, my man. Back at you bud.   TJ Hartnett CEO Flywheel Coaching  TEXT: (215)272-9036 https://www.facebook.com/groups/flywheel/permalink/5574055359356609/     I educate and develop sales teams in home services businesses, specifically plumbing and HVAC. You can go to www.hvacplumbingsales.com Relevant Links: www.Successfullifepodcast.com Please join my free Facebook group https://www.facebook.com/groups/thetradeschools  Follow me at: https://www.instagram.com/coreyberrier/ www.linkedin.com/in/coreysalescoach  #1 best-seller on Amazon, 9 Simple Steps to Sell More $H!T! https://www.amazon.com/dp/B0B2C3HHMC  

Josh Saunders is an Australian Grappler making some real big waves in the No Gi scene currently! He talks his athletic beginnings in Rugby League, How he's managed to become the quickest Australian No gi Jiujitsu black belt ever, and where he sees the sport heading in the near future! Check out Josh Saunders on instagram! (@hpucoaching) Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! Leave us a voice message: https://www.speakpipe.com/hyperformancepodcast For links to Angus' programs, mailing list, and other info: https://linktr.ee/angusbradley To Find programs, products, and other content: https://linktr.ee/hyperformancemedia

Stylebender VS Pereira, Esparza VS Zhang, Poirier VS Chandler... there are a whole lot of interesting fights on this card! Angus is here to break them all down alongside a voice you'll be hearing more and more regularly on the podcast! Check out Jacob Mesquita on instagram! (@jacob__mesquita) Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! Leave us a voice message: https://www.speakpipe.com/hyperformancepodcast For links to Angus' programs, mailing list, and other info: https://linktr.ee/angusbradley To Find programs, products, and other content: https://linktr.ee/hyperformancemedia

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Johnathan McFarlane, Director of Strategy at Hybrid Marketing Co., to discuss Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers.

The Hoss himself is here at hyperforamnce to talk some shop. Topics covered include: What it takes to be a Hoss, Why single leg work is and isn't relevant, and the one sport Will has tried and sucks at! Check out Will Ratelle on instagram! (@will.ratelle) Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! Leave us a voice message: https://www.speakpipe.com/hyperformancepodcast For links to Angus' programs, mailing list, and other info: https://linktr.ee/angusbradley To Find programs, products, and other content: https://linktr.ee/hyperformancemedia

GovCIO Media & Research has been hard at work covering key events and conferences to keep you informed. Join Deputy Editor Kate Macri and Staff Writer/Researcher Sarah Sybert for our top federal tech takeaways on CyberSatGov, VHA's Innovation Experience (iEX) and FedHealthIT's Women in Leadership Awards. They'll dive into the latest trends around cybersecurity, satellites, encryption, health care innovation and the federal workforce.

Finding joy in your life today can feel like a daunting task.  And without intentional focus, it is.  Today we break down the science of why gratitudes are a practice and not just a passive part of your day. Contact Thad - VictoriousVeteranProject@Gmail.comThanks for listening!

Oscar?... SOLO?!?!? Yep, we never thought we'd see the day either!!! Just a bit of a life update here from the man himself in amongst a competition debrief, discussion on sub optimal conditions and the effect they can have on performance, and some thoughts post UFC 280 and pre UFC 281. Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! Leave us a voice message: https://www.speakpipe.com/hyperformancepodcast For links to Angus' programs, mailing list, and other info: https://linktr.ee/angusbradley To Find programs, products, and other content: https://linktr.ee/hyperformancemedia  

Sherro is here!!! This episode gets a bit deeper and more philosophical than usual... John talks creating a safe space in the gym he owns, coming to terms with his recent ADHD diagnosis, and putting on the first ever Australian powerlifting competition with a non-binary inclusive division in 2019. Check out John Sheridan on instagram! (@justsherro) Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! Leave us a voice message: https://www.speakpipe.com/hyperformancepodcast For links to Angus' programs, mailing list, and other info: https://linktr.ee/angusbradley To Find programs, products, and other content: https://linktr.ee/hyperformancemedia  

Today's guest is Brian LaBovick. Brian started his legal career in the prosecutor's office and has since gone on to start his own firm (along with several other businesses and non-profit organizations) which has grown to 15 lawyers and 80 employees. One of the reasons why I had to have him on the show, is because he hasn't forgotten how he made the progress from working out of the backseat of his car, so to speak, to where he is now. And he shares freely his advice and his experiences. I think you're going to get a real insight into how somebody plowed his successes back into the business and what that allowed him to leverage things over the course of years, and really, really develop something special.   In this episode, Neil and Brian discuss: How Brian built up his firm to 15 lawyers and 80 support staff.  Where to get started with your law firm marketing.  Challenges to staffing and marketing.  Processes and systems for a well-functioning law firm.    Key Takeaways: You can't be hesitant to spend money to make money. Without marketing, you will not likely be around as a law firm for very long.  Building up your marketing takes time, and you will not be spending the same amount of money as a larger firm from day one.  Don't try and bring people onto your team who do not fit your culture. Hire slow and well, and fire fast when someone doesn't fit.  There will be a lot of “nos” before you get your “yeses”. Don't lose hope and just keep going.    "You are the best investment that you're ever going to find. No stock is going to be better than you. Invest in you and your business model. That's what makes your dream come true." —  Brian LaBovick   Get in touch with Brian LaBovick: Website: https://www.brianlabovick.com/ (https://www.brianlabovick.com/)  Website: https://www.labovick.com/ (https://www.labovick.com/)  Phone: 866-LaBovick  Book: https://www.brianlabovick.com/the-book (https://www.brianlabovick.com/the-book)  YouTube: https://www.youtube.com/c/LaBovick (https://www.youtube.com/c/LaBovick)  Twitter: https://twitter.com/LaBovickLaw (https://twitter.com/LaBovickLaw)  Facebook: https://www.facebook.com/Florida.Lawyers/ (https://www.facebook.com/Florida.Lawyers/)  LinkedIn: https://www.linkedin.com/in/brian-labovick-40032a9/ (https://www.linkedin.com/in/brian-labovick-40032a9/)  Instagram: https://www.instagram.com/labovicklawgroup/ (https://www.instagram.com/labovicklawgroup/)    Thank you to our sponsors! Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to http://ruby.com/ (http://ruby.com/) or call 844.311.7829 Legal Funnels - You're feeling overwhelmed, overworked, and you feel like you're doing everything yourself because you lack the systems, procedures, and automations you need for your law firm to run without you... We will set up automated systems and hire the best virtual assistants for your law firm to run completely without you! Within 6 weeks inside of our battle-tested and results-based implementation program, you will pack your calendar with high-quality meetings from qualified clients for your law firm. You will outpace your direct competitors in your legal market with a reliable, consistent, and predictable system that will bring you clients 24/7 around the clock.  And... You OWN the entire system yourself! Go to http://www.legalfunnel.com/ (www.legalfunnel.com) and see what lots of other attorneys have to say about this program. The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at...

Bit of a mixed bag this week! A life update, a UFC 280 roundup, a Q&A, all jammed into a scintilating forty mins! Quite a few hints and announcements in here too... Come and get informed on all fronts of Angus' life! Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! Leave us a voice message: https://www.speakpipe.com/hyperformancepodcast For links to Angus' programs, mailing list, and other info: https://linktr.ee/angusbradley To Find programs, products, and other content: https://linktr.ee/hyperformancemedia

Today's topic is; The Email Flywheel That Increases Traffic and Sales On All Platforms.I'm excited about this topic today because it's something that many people don't discuss. It doesn't matter if we're talking about Etsy, Amazon, or Walmart; it doesn't really matter what platform we're talking about. You want to generate sales. A lot happens when you generate sales,and that's what email can do for you. That's why we're calling this the email flywheel, which will allow you to get that momentum. I'm going to share a story with you guys; some of you may have already heard. We built a brand that sold over a million dollars worth of products and ended up selling that brand. It was all built off of starting the brand with emails. Listen to the audio to learn more.Use the media player above or watch the video below.

The Swolefessor is here! And Angus is stoked! The two have come a long way since Marcellus gave Angus some not-so-positive feedback on an instragram post some years ago... But that's all water under the bridge now! Marcellus talks building up a powerful roster, what it's like to coach a champion, and his rocky introduction to the sport of powerlifting! Check out Marcellus Williams on instagram! (@theswolefessor) Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! Leave us a voice message: https://www.speakpipe.com/hyperformancepodcast For links to Angus' programs, mailing list, and other info: https://linktr.ee/angusbradley To Find programs, products, and other content: https://linktr.ee/hyperformancemedia

It's a big big card this weekend! Oliveira vs Makhachev, Sterling vs Dillashaw, Yan vs O'Malley, it is ALL happening... And Angus cannot wait! On top of that we've got a voice message from a listener and some thoughts on the hero that is Ned Brockman. Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! Leave us a voice message: https://www.speakpipe.com/hyperformancepodcast For links to Angus' programs, mailing list, and other info: https://linktr.ee/angusbradley To Find programs, products, and other content: https://linktr.ee/hyperformancemedia

This week's episode of the Pacey Performance Podcast is with Pete Burridge, Mike Young and John Wagle talking about all things eccentric training and testing. This was originally recorded last year as part of the Sportsmith Live series where we get three experts to chat about one area and coaches can tune in to ask their own questions. It is available on Sportsmith but the information is so good that we wanted to put it out as a podcast. We all know the benefits of eccentric focused training. However, how do we fit it within our programme due to the negative responses athletes often feel with this type of training? John gives us a great overview here. Mike then dives into flywheel training, a method of training which has been around for a long time but is really starting to give coaches incredible information due to advancements in technology. So what options do we have and what are the benefits and limitations of this type of eccentric training? If you don't have flywheels or budget for any fancy equipment, how can coaches use other eccentric methods to overload their athletes? Pete dives into this area to explain how you can manually overload and incorporate accentuated eccentric loading (AEL) into a programme. Talking points -  • The benefits of eccentric focused training and links to dynamic performance  • Fitting eccentrics into the wider programme • Flywheel training - benefits and limitations • Flywheel tech options • Other ways to load eccentrically • Manually overloaded and accentuated eccentric loading (AEL)

Austin shares how you can create a networking flywheel with just one question!Time Stamped Show Notes:[0:30] - Amazing results without cold emails[1:08] - Build rapport in an informational interview[2:04] - The magic question[3:52] - Creating the flywheelHave questions about how to expand your network? Text them to Austin at (201) 479-9511.Ask Austin Anything:Click here to get your question answered on a future #AAA episodeShare Your Feedback:Want a free resume or LinkedIn profile review from Austin? Leave us a rating or review on iTunes to automatically be entered to win. We choose winners every week, click here to learn how to leave a review and enter to win.What should Austin talk about next? Ask a question or share your thoughts at CultivatedCulture.com/FeedbackConnect With Austin:Cultivated CultureLinkedInInstagram@austinbelcak on TwitterTry Austin's free Resume Builder, free Resume Scanner, and free Mailscoop email finder tool

Having a community around your business can be a huge advantage in everything from your sales to your content marketing to your brand reputation, and in this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about why that is, and how to build and nurture one.

With 90% of all Target's digital sales being fulfilled by the local store, the retail media opportunity with Target is one that needs to be worked both at the national level and the local level, down to each individual store and the surrounding set of consumers. In this episode, we take a deep dive on how to best plan and execute a winning strategy at Target with David Glaza, Founder & CEO of Retail Media Agency DIGITS.

My guest today is Brandon Martinez (https://mobile.twitter.com/proudlywashed). He is a veteran entrepreneur having previously founded music startup INDMUSIC, most known for working behind the scenes of the 2013 viral meme, “Harlem Shake.” Martinez sold that business to Live Nation in 2016 and went on to run their YouTube business for the next three years. Martinez participated in Snapchat's Yellow accelerator, Transparent Collective, First Round Fast Track, On Deck Founder Fellowship, and is a member of Friends with Benefits. He is currently building SNKRHUD (https://mobile.twitter.com/snkrhud), an NFT-based playground for sneakerheads and their kicks, and FlowScore (https://mobile.twitter.com/flowscorenft), a Ranking & Token-Based Rewards Platform for the best projects on the Flow Blockchain. Show Notes & Topics: Scientific approach for building your personal brand or business Do your own research - you need to find the opportunity you want to spend your time on Create a hypothesis - find a person or company who has achieved the result you want then breakdown the path it took for someone to get there Experiment with the right audience - be simplistic and clear in your presentation; think of it as a series of 1 act plays because reactions will vary Iterate - be open-minded; no two paths are exactly the same so be flexible and dynamic in your narrative and thinking to account for context How do you bring your brand into Web3? Understand the community, and all of the different ways they interact with their common interest - for sneakerheads this was understanding the whales ability to buy a collection on Sotheby's for millions all the way to the individual who only buys fractional interests in top end pairs of sneakers Look for shifts in the culture and identity of a community - collectors in NFT world reflect same behavior of new sneakerheads Grassroots, authentic WOM marketing based on your own identity - Brandon was everywhere, AMA, pods, sharing collection Education - bridging the gap between Web3 and the current landscape - starting with Telegram before Discord to avoid the scammers Embrace the early adopters to help you build the best product Leaning into your blockchain - Flow (and Snap in Web2) provided tools that helped them grow early Tourists vs. Purists - why is your community here? The tremendous opportunity for curating Web3 data Compile the known data, what is on-chain Create archetypes of the on-chain data Understand how IRL data impacts the community Where does the data live? Aggregate in a manner valuable to everyone, from individual collector to entire blockchains Thanks for listening! Did you know you can also watch the show on YouTube? Just hit the link below and don't forget to subscribe! https://www.youtube.com/channel/UCmLdoo9oEu2AhkH1cJHemfw (Web3 w/ Me - YouTube)

QUESTION TIME!!! Angus and Oscar take your questions! They talk physio advice vs training advice, recovering from a hamstring injury, and Angus and Oscar's toilet paper based hang ups! Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! Leave us a voice message: https://www.speakpipe.com/hyperformancepodcast For links to Angus' programs, mailing list, and other info: https://linktr.ee/angusbradley To Find programs, products, and other content: https://linktr.ee/hyperformancemedia

How engaged is your brand with your prospects and customers?  Since the 1800s we've been building new communication technologies. From the telegraph to the fax machine to the “leave a message after the beep”. From voicemail to email then to the first instant messaging service and SMS. Finally, we arrived at live chat which gave us the experience of a quick message and those three little dots signaling a reply.  Communication these days is instant and interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on - phone, text, Facebook Messenger, email, Slack, and more.  Whether you are B2B or B2C – today is all about B2H (Business To Human) and with it a demand for a personal, fast and relevant user experience at every touch point across the buyer journey. In this session, we'll show how business strategy, user experience, and real-time data are driving today's marketing and sales experience.  Be prepared to discover:  • Why the Marketing Funnel is dead and the customer-centric Fly Wheel is the key • How chatbots are blurring the line between marketing, sales, and service • How Messenger delivered a 477% improvement in the cost per lead (Case Study) • How to generate leads and engage customers through conversational marketing • How SMarketing is driving a unified sales and marketing team • What tools and technologies do you need in your 2018 MarTech Growth Stack to do all the heavy lifting for youCheck out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, and Meg Erber of S&S Activewear, discuss, dissect, and debate one topic that impacts the promotional products industry from every angle. This week they talk with special guest Bart Simpson from Flywheel!

What does changing from Funnel to Flywheel Marketing really mean for your business? How can you use creative tools to grow under the Flywheel Marketing Model? For example, how could you use graders, calculators, quizzes, recommendations, and AR apps for your business? We'll discuss things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times' dialect quiz, Ikea's AR app, L'oreal's AR app, and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

What does changing from Funnel to Flywheel Marketing really mean for your business? How can you use creative tools to grow under the Flywheel Marketing Model? For example, how could you use graders, calculators, quizzes, recommendations, and AR apps for your business? We'll discuss things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times' dialect quiz, Ikea's AR app, L'oreal's AR app, and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Marketing to an Audience of One – understanding the future of buyer behavior. Communication these days is instant and its interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on - phone, text, Facebook Messenger, email, Slack, and more.  Forget about B2B and B2C buyers – it's all about B2H (Business To Human) and a demand for a personal, fast and relevant user experience at every touch point in their buyer journey. In this session, Tony demonstrates how creative strategy, user experience, and real-time data combine to deliver a sales and marketing experience prospects and customers love.  Be prepared to discover:  • The Marketing Funnel is dead – long live the Flywheel! • How consumers really buy and how to effectively engage them across four key stages • How SMarketing is driving a unified sales and marketing team, and where chatbots fit in • A single marketing offer that delivered a greater than 40% conversion rate and saw monthly leads triple (an increase of 150%) • How to build your tech-stack to automate the whole thing!Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Marketing to an Audience of One – understanding the future of buyer behavior. Communication these days is instant and its interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on - phone, text, Facebook Messenger, email, Slack, and more.  Forget about B2B and B2C buyers – it's all about B2H (Business To Human) and a demand for a personal, fast and relevant user experience at every touch point in their buyer journey. In this session, Tony demonstrates how creative strategy, user experience, and real-time data combine to deliver a sales and marketing experience prospects and customers love.  Be prepared to discover:  • The Marketing Funnel is dead – long live the Flywheel! • How consumers really buy and how to effectively engage them across four key stages • How SMarketing is driving a unified sales and marketing team, and where chatbots fit in • A single marketing offer that delivered a greater than 40% conversion rate and saw monthly leads triple (an increase of 150%) • How to build your tech-stack to automate the whole thing!Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Eccentric training has gained a lot of attention over the past few years. The benefits of eccentric training have always been clear; what has been difficult is finding ways to practically implement it. On this week's podcast James de Lacey joins us to discuss some easy ways you can implement eccentric training into your program, ideas on flywheel training, preparing for combat sports, concussions, and more. For more information on this topic, read the complete show notes at: https://www.hmmrmedia.com/2022/10/hmmr-podcast-episode-284-eccentric-training-with-james-de-lacey/ » Support the show: join HMMR PLUS to get full access to our coaching resources. More notes: This episode is brought to you by HMMR Plus. Become a member for full access to our videos, articles, and podcast archives. You can follow de Lacey on Instagram (@jdelacey90). Also visit his site Sweet Science of Fighting or follow them on Instagram (@sweetscienceoffighting). He also runs Eat Big Eat Big (@liftbigeatbig). We discussed the Exerfly flywheel device on the podcast. Recently James de Lacey wrote an article about developing explosive power with creative solutions for eccentric overload using the flywheel. He also mentioned the work of Professor John Cronin who has a course on flywheel training and resources on his site. De Lacey is a frequent HMMR contributor. was also a guest on Episode 168 on rethinking rugby training and Episode 230 on preseason planning. He also put together this 8-week rugby preseason plan for members. His wife is a world class weightlifter and was a guest on Episode 194. Angus Ross has been a huge influence on our approach to eccentric training. He was our guest on GAINcast 83. You can see some of his notes on eccentric training in these slides from his 2016 SPRINZ presentation. We also discussed some of the work on concussions by Gary Turner, covered more in an interview de Lacey did with him.

GovCIO Media & Research has had a busy two weeks, hosting back to back CyberScape events on zero trust and data and automation security. Join deputy editor Kate Macri and staff writer/ researcher Sarah Sybert for a CyberScape double album, where they unpack the top takeaways from the sessions.

Founder of Reactive Training Systems, Mike Tuchscherer is here for a chat with Angus! Topics covered include: The importance of shaping the training process to the individual, writing your own training programs before the internet was so prominent, and souvenirs from world records! Check out Mike Tuchscherer on instagram! (@miketuchscherer) Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! Leave us a voice message: https://www.speakpipe.com/hyperformancepodcast For links to Angus' programs, mailing list, and other info: https://linktr.ee/angusbradley To Find programs, products, and other content: https://linktr.ee/hyperformancemedia

The Kendrick brothers have a name that has become synonymous with Christian cinema. Alex, Stephen, and Shannon Kendrick have dedicated their lives to crafting faith-forward films like Overcomer, War Room, Fireproof, and Facing the Giants. Lifemark is the latest entry in the brothers' shared life's work, a movie telling the true story of a life-changing adoption. Based on interviews with the real people who lived out the story, the Kendrick brothers hope that it's poignant and powerful in the way that only true stories can be. They share more about that on this week's episode of Trevor Talks.Before you hear from the Kendrick brothers, you'll also get to hear from two actresses who have firsthand experience in their films: Micah Lynn Hanson and Shari Rigby!For more about Lifemark, visit: https://lifemarkmovie.com/ If you're struggling and in need of support, visit:HeartSupport: www.heartsupport.comDeath2Life: https://d2lrevolution.com Teen Hopeline: http://www.teenhopeline.com/Beneath the Skin: https://www.beneaththeskinonline.org/ Follow the Kendrick brothers:Official website: https://kendrickbrothers.com/ Facebook: https://www.facebook.com/kendrickbrothers Twitter: https://twitter.com/kendrickbros YouTube: https://www.youtube.com/c/TheKendrickBrothers Follow Shari Rigby:Official website: https://www.sharirigby.com/ Facebook: https://www.facebook.com/sharirigby Instagram: https://www.instagram.com/sharirigby/ YouTube: https://www.youtube.com/c/TheKendrickBrothers Follow Micah Lynn Hanson:Official website: https://micahlynnhanson.com/ Facebook: https://www.facebook.com/micahlynnhanson Instagram: https://www.instagram.com/micahlynnhanson/ Twitter: https://twitter.com/MicahLynnHanson YouTube: https://www.youtube.com/c/TheKendrickBrothers Follow The Women In My World:Official website: https://thewomeninmyworld.org/Instagram: https://www.instagram.com/thewomeninmyworld Facebook: https://www.facebook.com/TheWomenInMyWorld For more Trevor Talks:Spotify: https://open.spotify.com/show/4QvmLXo8mrOvlpfIZIgwBUApple Music: https://podcasts.apple.com/us/podcast/trevor-talks/id1513832599 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMTEwNzc5LnJzcw== Instagram: http://instagram.com/trevortalkspodcast Facebook: https://www.facebook.com/trevortalkspodcast

What is a fly wheel or a virtuous cycle? Mike and Rich talk about how to work into healthy habits through the model of the flywheel, and concepts like "habit stacking" from James Clear's book "Atomic Habits."   Transitions from War After his service in the United States Marines Corps, Mike Ergo started theTransitions from War blog  and Podcast to talk about his struggles returning from combat in Iraq. From PTSD and addiction to finding endurance sports, Mike has found a new life purpose and a passion to share this with others. He is joined by fellow Marine, Rich Dreyling to talk all things veteran.     Transitions from War Sponsors:    Fire Team Whiskey An app-based personal fitness and nutrition service geared to help active duty and military veterans take charge of their health with a ketogenic approach to eating. Save 40% on all training plans and coaching, as well as 15% on all keto supplements with the promo code "TRANSITIONS"      Zealios Zinc-based performance sunscreen along with chlorine-removing hair and skin products. Use the promo code VETS to save 20% on all orders.    Primal Kitchen Healthy, Paleo/Primal/Keto and Vegan condiments, salad dressings, and energy bars that actually taste good! Use the promo code PRIMALVETERAN to save 10% on your order and directly support this show.   Green Wolf Tactical Marine Corps Veteran-owned business specializing in paracord gear, custom embroidery, bracelets, key chains, survival gear, PVC patches, & more. Save 20% on all your orders with the promo code SEMPERFI   TransitionsFromWar.com #TFWSTORIES  

If you haven't heard the concept of the flywheel, listen to this episode! We think it can really help your online business grow! In today's episode, we discuss: How the flywheel can help grow your business from good to great How to stay persistent when your online business is growing slowly Actionable steps to take to grow your membership Take a look at the Flipped Lifestyle flywheel: https://flippedlifestyle.com/flywheel/ Our spotlight speaker is Flipped Lifestyle Community All-Star, Kevin Depew! Kevin is a long-time member of the community and founder of RelaxAndLearnGuitar.com! Kevin started his membership in 2017 and has been steadily growing it for the past 4 years. His membership recently surpassed 200 members, which gave him the financial freedom to quit his job! Shane Sams and Kevin talk about the most important things to focus on when growing a membership and how Kevin can take his membership to the next level. Check out Kevin's recent appearance on the Flipped Lifestyle podcast: https://flippedlifestyle.com/podcast303/  There's tons of value in this episode of the podcast because we're also answering a couple of questions from the Flipped Lifestyle Community forums!  Can I build my online business in less than 90 days? We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com

Oscar and Angus are here to discuss everything from running across Australia in forty days, through to the average age of expanding populations in Africa... They really do have a knack for covering everything and nothing at the same time! Sit back and enjoy! Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! Leave us a voice message: https://www.speakpipe.com/hyperformancepodcast For links to Angus' programs, mailing list, and other info: https://linktr.ee/angusbradley To Find programs, products, and other content: https://linktr.ee/hyperformancemedia

“Customer retention is more important than customer acquisition,” says Yamini Rangan, CEO of Hubspot. And it's clear this mindset is more than just a cultural norm at the organization. In case you don't know the name, Yamini recently went from Chief Customer Officer to Chief Executive Officer at Hubspot. Her ‘customer first' mentality creates a fundamental shift in the B2B space from the traditional funnel approach to a flywheel. Learn how to provide value, starting with the first sales conversation.

Longtime hero of the podcast, Dr. Pat Davidson stops by to teach us all a thing or one hundred! Angus relishes the opportunity to pick the brains of one of his idols, and the result is a super interesting show! Check out Dr. Pat Davidson on instagram! (@dr.patdavidson) Check out our sponsor Paieon Health! https://paieonhealth.com.au/ DISCOUNT CODES: "HYPERFLY20" at the checkout to get 20% off a Flywheel! "HYPERTIBS20" at the checkout to get 20% off a Tib-bar! Let us know what you think! Leave us a voice message: https://www.speakpipe.com/hyperformancepodcast For links to Angus' programs, mailing list, and other info: https://linktr.ee/angusbradley To Find programs, products, and other content: https://linktr.ee/hyperformancemedia

Relentless Dentists, you have to discover the insane power of a carefully crafted flywheel. If you want to truly: harness the forces of momentum and compounding; hear about the four flywheels that can shift your practice from Good to Great; enjoy more cash flow so you can push mega-competitive advantages for your dental practice; This episode is for you! Check out our New 30-minute Case Study Video, “Discover How To Recession-Proof Your Dental Practice In The Next 60 Days So That You Increase Profits & Avoid Losing Key Team Members” now at: http://thenorecessiondentist.com/casestudy. You can find show notes and more information by clicking this link: https://bit.ly/Dental-Practice-Advantages Relentless Dentist is a dental podcast by Dr. Dave Maloley.

Federal agencies are accelerating cyber programs and initiatives to stay up to speed with the quickly changing landscape. Deputy Editor Kate Macri and Staff Writer Sarah Sybert unpack top takeaways from the summer, including upcoming cybersecurity workforce strategies, DOD's new five-year zero trust strategy and new directives around supply chain security.

What can we learn from the FLYWHEEL to improve our effectiveness with our patients? --- *Want to make sure you stay on top of all things geriatrics? Go to https://MMOA.online to check out our Free eBooks, Lectures, & the MMOA Digest!

Dr. Dustin Jones // #GeriOnICE // www.ptonice.com 

Parents, you want what's best for your children, and you want to stay fit so you all can enjoy family adventures, right? In today's episode, we share how we answered the call to create the change that we wanted to see in the world. We were sick of all the processed, sugar-loaded products marketed to us, especially to our youth & student athletes.So, we're developing a line of delicious, nutritious foods & drinks that student-athletes & their parents love!This episode shares our vision & covers best practices for what brands do to create & achieve their billion dollar visions.It pulls from the best of resources from the Elite Compass in Don Wenner's Elite Execution System, the Vivid Vision from Cameron Herold & brand building from Ryan Moran's Capitalism.com start-up incubator.Plus, it features clips with Mark Sisson (founder of Mark's Daily Apple & Primal Kitchen, who you'll hear more from in our upcoming Episode 9, with advice, go to market strategies & what investors look for in a successful business. Also, thanks to Ponte Vedra High School student-athletes who took part in a focus group taste test (so listen for that entertaining clip as well).Links & Resources mentioned on this podcast, show notes & transcript can all be found at: https://livefitignitechange.com/inrive Episode Timestamps:[2:37] Our guiding principles to ignite the change we wish to see[4:36] How we got to where we are today[8:53] Family time during quarantine leads to the birth of a brand[13:43] The Elite Compass, from the Elite Execution System[14:31] Our five driving beliefs[16:37] The meaning of Inrive's name and logo[22:33] How the membership fuels the physical product brand[23:10] Inrive's Flywheel and how it all works together[26:50] Questions brands should ask with Mark Sisson from Primal Kitchen[29:03] Utilizing Don Wenner's Elite Execution System[30:14] Ryan Moran's Capitalism.com Start-up Incubator[33:09] Inrive's Compass: Accomplishments and plan for each year[35:59] Phase one and phase two products[36:36] Mark Sisson shares what investors look for in a brand[39:02] Being a part of the change[39:40] “Do what you love with the people you love to serve others and you'll find joy on the journey” - - - Igniting change + helping others live fit through Inrive Performance Nutrition & the Live Fit, Ignite Change podcast. Hosted on Acast. See acast.com/privacy for more information.

Today's guest is an expert in cultivating creativity — and in remaining consistent over the long arc of content creation. Todd Henry is the author of six books, and today we're talking about how to stay motivated in the publishing industry, where the market reflects winner-take-all dynamics, and the long tail is verrrry long.  More About Todd: Todd is the author of six books, including The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, and Motivation Code, and host of The Accidental Creative podcast and the Herding Tigers podcast. He empowers companies and teams to be creative, prolific, and brilliant in their work through his books, podcasts, and keynote speaking. He is the host of the 17-year-running Accidental Creative podcast, and today we're going behind the scenes His new book, Daily Creative: A Practical Guide for Staying Prolific, Brilliant, and Healthy, encourages you to thrive as a creative through daily practice.

Today's episode is a crossover from the Free Time podcast. Enjoy! Today's guest is an expert in cultivating creativity — and in remaining consistent over the long arc of content creation. Todd Henry is the author of six books, and today we're talking about how to stay motivated in the publishing industry, where the market reflects winner-take-all dynamics, and the long tail is verrrry long.  More About Todd: Todd is the author of six books, including The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, and Motivation Code, and host of The Accidental Creative podcast and the Herding Tigers podcast. He empowers companies and teams to be creative, prolific, and brilliant in their work through his books, podcasts, and keynote speaking. Today we're going behind the scenes His new book, Daily Creative: A Practical Guide for Staying Prolific, Brilliant, and Healthy, encourages you to thrive as a creative through daily practice.

If you are a capital raiser or GP, I bet we share this same dream:A passive investor…who not only invests in one deal… but ALL your deals. And that's not all…Also, They tell ALL their friends how great it is to invest with you. THIS HAS BEEN THE KEY TO RAISING OVER $70MM! If you want a business that doesn't rely on your pure power of will, you have to make your business scalable… today I show you how! > The key to creating a perpetual flywheel that propels your business to new heights is High Buy-In Clients. Your clients will become evangelists for you if you can do the following: Deliver a quality experience Lean in when things go wrong Build a robust referral program Tune in to today's Monday Minutes if you want me to show you how to perfect this process! Take Control, Hunter Thompson Interested in investing in ATMs? Check out our webinar.   Please note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors. Tired of scrambling for capital?  Check out our new FREE webinar -  How to Ensure You Never Scramble for Capital Again (The 3 Capital-Raising Secrets). Click Here to register.   CFC Podcast Facebook Group

Starbucks served up record sales thanks to 16-year-olds ordering insanely complex cold drinks. TikTok noticed a funny thing you do when you're on TikTok, so it just trademarked the term “TikTok Music” (heads-up, Spotify). And Ford just revealed that 70% of the buyers of the new Bronco weren't Ford customers before… we think Bronco is the Jeep-killer. $SBUX $SPOT $F $STLA Follow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypod And now watch us on Youtube Want a Shoutout on the pod? Fill out this form Got the Best Fact Yet? We got a form for that too Learn more about your ad choices. Visit podcastchoices.com/adchoices