Podcasts about app marketing academy

Sean Casto is the founder of the premier app marketing agency PreApps, where he has helped thousands of apps reach millions of downloads. He’s also the creator of the App Marketing Academy, the world’s best online mobile app marketing program. Today, Sean is one of the most in-demand experts on mobile app marketing and growth. His reach has expanded to 80 countries across 24 different app categories, where his clients create, launch, and market their apps, taking each app from zero to millions of downloads and sales. He has worked with million-dollar apps like Flyp, OverKill 2, and Gadget Flow, and even billion-dollar apps like Cheetah Mobile’s Security Master (over 550,000,000 downloads). During out interview we discuss: - Sean shares the 7 pillars of creating and launching a million dollar app. - In pillar #1 Sean talks about how and why you need to start with a grand vision for your mobile app. - In pillar #2 Sean talks about the importance of innovation and how to create something that people can't live without. - In pillar #3 Sean talks about the role of growth marketing. He discusses how the 50% rule and how it applies. - Sean talks about some of the growth levers when it comes to getting traction and downloads. - In pillar #4 Sean breaks down the value of the having a real team behind the scenes. - In pillar #5 Sean talks about virality, retention and app addiction and how this impacts a million dollar app. - Sean talks about how Candy Crush and how they generate $1 billion in revenue annually through their highly addictive app. - In pillar #6 Sean talks about how important money masterly is in order to rapidly grow a profitable mobile app. - In pillar #7 Sean talks about the importance or measuring whats working and what's not. "Don't be lazy test like crazy!" - Sean breaks down some important KPI's you should tracking in order to launch a successful app. - Sean shares his favorite growth tool/software. - Lastly Sean shares one of his favorite books. Sean's websites: Get a copy of FREE Sean's best selling book "App Secrets" at www.seancasto.com/growthexperts Connect on Facebook Connect on Twitter ——————————– If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram

Sean Casto is the Founder of the premier app marketing agency, PreApps, where he has helped thousands of apps reach millions in downloads. He has worked with many million dollar apps such as Flyp, OverKill 2, Gadget Flow, and even billion dollar apps such as Cheetah Mobile’s Security Master with over 550,000,000 downloads. He is also the Creator of the App Marketing Academy, the world’s best online mobile app marketing program. Today, Casto is one of the most in-demand experts on mobile app marketing and growth. His clients and associates have expanded to 80 countries, in 24 different app categories to create, launch, and market their app, from nothing to millions of downloads and sales. Casto has been a guest speaker at industry conventions for Microsoft and Samsung and lectured at Universities such as Northeastern and Harvard. He has also appeared on and been featured by The Washington Post, USA Today, The Boston Globe, Entrepreneur Magazine, and The Associated Press. What you’ll learn about in this episode: How Sean found a love of entrepreneurism as a child, and how he learned the ins and outs of app development How Sean developed the number one industry-leading app marketing agency, and what services his agency provides to app developers Why app development and having an app for your business is appealing to business owners in any industry What new business marketing potential and customer interaction possibilities have been created thanks to smartphone apps How new technologies like Augmented Reality (AR) can be integrated into an app to differentiate your business from competitors What key strategies and “seven pillars” are fundamental to finding success when launching an app Why an app should be user-centric, innovative, and address the needs and wants of your customers Why it is difficult to cut through the noise and be discovered when there are over 15,000 new apps launching a week, causing 95% of apps to fail Why virality is probably an unrealistic goal, and why it is important to track analytics on the use of your app Why understanding where customers typically find apps and understanding Apple and Google’s app store algorithms and optimizing for them is key Additional resources: Website: www.preapps.com App Secrets by Sean Casto: https://amzn.to/2CuDzgw

Sean Casto is the Founder of the premier app marketing agency, PreApps, where he has helped Thousands of apps reach Millions in Downloads. He has worked with many Million Dollar apps such as Flyp, OverKill 2, Gadget Flow, and even Billion Dollar apps such as Cheetah Mobile's Security Master with over 550,000,000 downloads. He is also the Creator of the App Marketing Academy, the world's best online mobile app marketing program. Today, Casto is one of the most in-demand experts on mobile app marketing and growth. His clients and associates have expanded to 80 countries, in 24 different app categories to create, launch, and market their app, from nothing to Millions of Downloads and Sales. Casto has been a guest speaker at industry conventions for Microsoft and Samsung and lectured at Universities such as Northeastern and Harvard. He has also appeared on and been featured by The Washington Post, USA Today, The Boston Globe, Entrepreneur Magazine, and The Associated Press. What you'll learn about in this episode: How Sean came to be a leader in the field of app marketing, and why he feels passionate about what he does How Sean began recognizing the commonalities between the most successful apps, and how he developed marketing strategies around those commonalities Why the development of an app only takes days now, rather than weeks or months, and why that has changed the marketplace What Sean defines as the seven pillars of success for an app, starting with a clear vision Why Sean believes there is no million dollar app idea, only a million dollar app marketing strategy How Sean's team partners with app creators to better accelerate their growth and brand recognition Why the passion Sean feels for his work means it never really feels like work, and how he balances his work and personal life What early lessons Sean learned about finances that shaped his views on the exchange of time and money Why Sean believes that value impact is the deeper focus of his life right now, and how he finds time for self-care activities What challenges Sean faces in his business, and what steps he is taking to meet those challenges How Sean maintains focus and moves past the “distractions of opportunity”, and how to get a free physical copy of Sean's book, “App Secrets” Additional resources: Text “appsecrets” to 31996 for Free copy of Sean's book, App Secrets Website: www.preapps.com Website: www.seancasto.com Free copy of Sean's book, App Secrets: https://www.preapps.com/app-marketing-services/otherside-of-potential

Tips on how to launch an app or product with Sean Casto It's become easier, cheaper and more effective to create apps now than more ever before and you can build an app and launch it within 24 hours now. And the good news is there is still a lot of potential. When it comes to high rates of failure, the biggest thing is it really comes down to getting yourself out there and actually marketing the app effectively. The first pillar number one is a grand vision. The reason why we start the pillars with vision is that we've seen so many app creators who aimlessly launch their app without a destination or a goal in mind and it's really the quickest way to fail. Going number two is innovation. Innovation is the second essential pillar to building a successful app because without it in this day and age, you are a commodity. Pillar number three is all about growth marketing. It's really all about conveying how your app is both unique and irresistible at the same time. Number four is having the right team in place. If you're looking to create a let's say, a billion-dollar app it begins with having a billion dollar team. And then pillar number five is all about virality, retention and app addiction. Pillar number six is all about money mastery. As of 2018, Apple and Google have collectively paid out over 150 billion dollars to App creators specifically. The final pillar is measuring success because you can't improve what you don't track. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 7 ESSENTIAL PILLARS TO LAUNCH YOUR APP OR PRODUCT [just click to tweet] 7 ESSENTIAL PILLARS TO LAUNCH YOUR APP OR PRODUCT It's become easier, and cheaper to create apps. You can build an app and launch it within 24 hours. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today's episode's going to be all about marketing. App marketing to be specific, and our guest is the leading expert on this in the United States of America, they are the number one app marketing company. Before you think hey, I'm not interested in launching or running or selling an app, I just want to share with you that during this particular episode there was a ton of valuable information that we can apply to your general business, general marketing principles as well. I want to introduce my guest today, Sean Casto. Doug Morneau: He is the founder of a premier app marketing company or agency called PreApps. Sean has helped thousands of apps reach millions of downloads. He's also the creator of the App Marketing Academy, the world's best online marketing program. Today, Sean is one of the most in-demand experts on mobile app marketing and reach has expanded to 80 countries across 24 different app categories, where he helps his clients create, launch and market their apps taking each app from zero to millions of downloads and sales. Doug Morneau: He's worked with multi-million dollar companies like Flyp, Overkill 2, Gadget flow, and even billion dollar apps like Cheetah's, Mobile Security Master with over 550 million downloads. Sean has been a guest speaker for Microsoft and Samsung, he's lectured at universities such as Northern and Harvard, he's been featured in The Washington Post, USA Today, The Boston Globe, Entrepreneur Magazine, and the Associated Press. He's here today to share his tips and techniques on how to help you reach millions of people with your mobile app and he's got a special book offer at the end of the episode. I'd like to welcome Shawn to the Real Marketing Real Fast Podcast today. Well, Sean, welcome to the Real Marketing Real Fast Podcast. I'm super excited to draw on your experience and the secrets that you are going to reveal about your new book that you've just released. Sean Casto: Thank you very much for having me. Excited to be here. Doug Morneau: When we think of apps, we've all got apps on our phone and we've only got...

Today’s guest is Sean Casto (SHAWN CASS-tow). As the founder of premier app marketing agency PreApps, Sean has helped thousands of apps reach millions of downloads. Sean is also the creator of the App Marketing Academy, the world’s best online mobile app marketing program. Today, Sean is one of the most in-demand experts on mobile app marketing and growth. His reach has expanded to 80 countries across 24 different app categories, where his clients create, launch, and market their apps, taking each app from zero to millions of downloads and sales. He’s worked with million-dollar apps like Flyp, OverKill 2, and Gadget Flow, and even billion-dollar apps like Cheetah Mobile’s Security Master, with over 550,000,000 downloads. Sean has been a guest speaker for Microsoft and Samsung, he’s lectured at universities such as Northeastern and Harvard, and he’s been featured on The Washington Post, USA Today, The Boston Globe, Entrepreneur Magazine, and The Associated Press. He’s here today to share his tips and techniques to help you reach millions of people with your mobile app.