Podcasts about marketing power

The Marketing Power of Winning (and Leveraging) AwardsThis week, I'm diving deep into a conversation that's going to shift the way you think about marketing, especially if you've ever said, “I'm not big enough yet” or “Who am I to be winning awards?”I sat down with Karen Hall, founder of Reputation by Design, a global agency that helps business owners—yes, even solopreneurs—intentionally craft and amplify their reputation. We talked about how your reputation is your marketing, why external validation like awards matter more than you think, and how to stop leaving your visibility up to chance.Karen shared some inspiring stories, including solopreneurs who went from hesitant and hidden to confident and celebrated. And we hit a biggie: visibility. If fear of being seen has been holding you back, this episode will give you a whole new way to think about stepping into the spotlight.You'll walk away with:✅Why awards are a strategic marketing tool (not just a vanity play)✅How to start designing your reputation—on purpose✅What stops women from applying for awards (and how to shift that mindset)✅The connection between visibility and growth✅And yes, how a bottle of wine relates to your brand. (You'll get it when you hear it.)

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In this episode of Savvy Marketing for Small Business Owners, we talk all about The Marketing Power Hour.  We dive into a simple yet powerful strategy for business owners who want to maximize their time on social media. Discover how to spend just one hour a day engaging with purpose, posting live content, following up with leads, and expanding your audience — all designed to help you generate more leads and increase sales. I'll walk you through a step-by-step breakdown of exactly what to do in each phase of your Power Hour, giving you a clear roadmap to stay focused, consistent, and effective. Plus, I share an exciting opportunity to join my 3-Day Challenge, where I'll teach you how to create a nonstop lead generation machine for your business. Tune in now and take control of your marketing with intention and impact!-----------------------➡️ Join the 3-Day Challenge: How to Grow and Build your Audience - it's all about creating growth on repeat so you can hit your lead generation and sales goals! It's time to make lead generation & marketing easier

In this episode of Dynamic Disruption, we dive deep into the world of marketing and branding with Elaine Patel, Vice President of Guest Experience and Local Store Marketing for FAT Brands. Elaine emphasizes the importance of community engagement and guest experience in the fast-food industry. Notably, she highlights the innovative Brand Ambassador Program, which empowers frontline employees to get involved with their location's marketing strategy and efforts. Elaine also discusses how FAT Brands maintains consistent brand messaging across a diverse portfolio of 18 restaurants.

Und wie kannst Du dieses Wissen für Dein Online-Business nutzen – ohne manipulativ zu sein? In dieser Folge erfährst Du: ✅ Die 3 stärksten psychologischen Kauftrigger (Knappheit, soziale Bestätigung, Verlustangst) ✅ Wie Du diese Prinzipien ethisch & authentisch in Deinem Marketing einsetzt ✅ Konkrete Praxis-Tipps, um Deine Angebote überzeugender zu gestalten

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore how to supercharge your marketing performance using predictive AI in the era of increased privacy regulations and data restrictions.  Our guest is Reeto Mookherjee, CEO and co-founder of Angler AI, a company pioneering predictive conversion software for digital marketing. Reeto shares insights on improving marketing efficiency and discusses how brands can adapt to recent changes in digital advertising platforms. Start a 30-day free trial of Angler AI today. Click the link:  https://www.getangler.ai/free-trial?utm_source=podcast&utm_medium=referral&utm_campaign=ecom-coffee-break Topics discussed in this episode:  Why privacy changes demolished marketing performance. How iOS updates doubled customer acquisition costs. What predictive AI does to restore ad targeting. How first-party data powers smarter marketing. Why old attribution models stopped working. How DTC brands are improving ROAS and reducing CACWhat makes the 'movable middle' crucial for growth. How brands achieve 32% better media efficiency. Why AI combinations amplify marketing results. How to implement new tech in under 10 minutes. Links & Resources Website: https://www.getangler.ai/ Shopify App Store: https://apps.shopify.com/angler-ai-app LinkedIn: https://www.linkedin.com/company/angler-ai YouTube: https://www.youtube.com/@GetAnglerAIGet access to more free resources by visiting the show notes athttps://tinyurl.com/29apttdz MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Build a sales team fast! Unlock Unlimited Sales and Marketing Power with Your Own Affiliate Program Are you looking for a way to rapidly scale your business without hiring a sales team or becoming an online marketing expert? The answer is simple: create your own affiliate and referral program. In…

Dive into the world of forensic accounting with Robert Nordlander, CPA, who shares insights from his journey of starting his own forensic accounting firm. We explore the powerful role that authoring books plays in marketing, building credibility, and establishing authority within the accounting field. Robert opens up about how writing has impacted his career, both professionally and financially. He sheds light on the real value of becoming a published author. We also take a close look at some of the more challenging aspects of forensic accounting, including unpaid payroll taxes, and discuss the critical importance of having honest conversations with clients facing these issues. Robert also offers practical advice on penalty abatement.Beyond the technical expertise, Robert reveals his motivations for writing a book, and he shares valuable tips and insights into the writing process for aspiring authors. We discuss how being an author can open doors, attract clients, and enhance one's professional reputation. In addition, we dive into Robert's community, The Tax Mob, which brings together tax professionals passionate about the industry's intricacies and nuances. Whether you're considering a similar path or simply want to understand more about the marketing power of books in accounting, this episode is packed with actionable insights!What you'll hear in this episode:[1:20] How Robert Started His Forensic Accounting Firm[3:00] The Marketing Power of Writing Books[4:35] Building Credibility and Authority Through Books[5:10] The Financial Impact of Authoring a Book [7:40] A Dive into Unpaid Payroll Taxes[10:05] The Importance of Honest Conversations[12:05] Writing a Book: Motivations and Benefits[14:25] Understanding Penalty Abatement[19:50] The Tax Mob Community[25:38] Writing a Book: Tips and ProcessGet a free audio copy of Roberts book https://books.bookfunnel.com/nordlanderaudiobundleCheck out Robert's websites and educational resources:https://www.nordlandercpa.com/https://robertnordlander.com/https://www.lambers.com/https://www.cpacrossings.com/Connect with Robert https://www.linkedin.com/in/robert-nordlanderConnect with Kelly https://www.linkedin.com/in/kellyrohrs/Connect with Bilal https://www.linkedin.com/in/bmehanna/

In a world dominated by digital marketing, is print still relevant? Absolutely—and it might just be the secret weapon your business needs. In this impactful episode of the Marketing Boost Solutions Podcast, I sit down with marketing visionary Andy Buyting, CEO and Founder of Tulip Media Group. Andy shares his inspiring journey of turning a lifelong fascination with marketing into a thriving business. As a pioneer in integrated content strategies, he has helped businesses harness the combined power of print and digital marketing to achieve extraordinary results. Andy's path to thought leadership began with the release of his first business book in 2007, followed by his launch into magazine publishing in 2009. Over the years, he has cemented his expertise with best-selling books like How to Win Clients & Influence People and Double Sales/Zero Salespeople. In this episode, Andy unveils how integrating print into a digital-first world can elevate your brand's positioning, improve engagement, and drive revenue growth. Through Tulip Media Group, his innovative strategies have consistently helped businesses grow from good to GREAT by creating marketing approaches that work in any industry. Packed with actionable insights, this conversation is a must-listen for entrepreneurs and business leaders looking to optimize their marketing efforts. Andy's expertise provides a compelling case for blending traditional and digital tools to stand out in crowded marketplaces. 

Ist Influencer Marketing die "reinste Volksverblödung"

On this episode of the Space Marketing Podcast, we dive into one of the most simple yet incredibly powerful marketing strategies that often gets overlooked—being nice. Izzy chats with her guest - Bradley Hope, U.S. Area Sales Manager for MSI-DFAT. Kindness might not sound like a groundbreaking strategy, but in the world of marketing, it can be a game-changer. Being nice isn't just about good manners—it's about building trust, creating connections, and leaving a lasting impression that money simply can't buy. Chapters: 01:29 Meet Bradley Hope 04:48 About MSI DFAT - Acoustic Testing 10:46 Power of being nice 13:01 Tactics of being nice 15:46 Golden Rule to make a connection 19:30 Challenges of being nice 20:56 Ways to be nice that cost nothing 23:29 Future of the space industry 28:13 Emotional Intelligence 32:58 Final Thoughts Book references: Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet Influence by Dr. Cialdini MSI DFAT - Maryland Sound International - Direct Field Acoustic Testing Orion images provided by MSI DFAT ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another episode of Predictable B2B Success, where we explore the strategies and insights that fuel robust growth for B2B enterprises. Today, we're thrilled to welcome Islam Gouda, a distinguished marketing visionary with experience at companies like Mastercard and Emirates. In this episode, Islam unpacks the complex dynamics between sales and marketing, revealing how ego and management priorities can impact your company's trajectory. Are you curious about how small and medium enterprises can balance short-term gains with long-term strategy? Islam offers a nuanced perspective on the economic considerations that are particularly relevant in today's resource-constrained environment. We'll also touch on the importance of cultural sensitivity in global marketing, the innovative role of a "Culture Marketing Executive," and why aligning sales and marketing is crucial for sustainable growth. Get ready to explore data-driven insights that have shaped successful marketing campaigns, and learn why creativity should never be sidelined in data-centric approaches. Plus, Islam shares personal anecdotes and practical advice on maintaining a passion for continuous learning in the corporate world. Tune in as our host, Vinay Koshy, delves deep with Islam Gouda to uncover actionable strategies and forward-thinking ideas that can transform your B2B success story. Some areas we explore in this episode: Interrelation of Sales and Marketing: Power dynamics and strategic prioritization between sales and marketing.Management Decisions: Importance of management in balancing immediate revenue versus long-term brand awareness.Challenges for SMEs: SMEs prioritizing sales due to limited resources and the need for growth capital.Economic Considerations: Maintaining marketing efforts during economic downturns to stand out.Diversity and Leadership: The role of diversity in fostering innovation and moving away from micromanagement.Cultural Sensitivity in Marketing: Importance of understanding cultural differences in global markets, with a "Culture Marketing Executive" role suggested.Purposeful Marketing: Delivering genuine value and fostering emotional connections with customers.Revenue Marketing: Aligning sales and marketing for growth and its limited global adoption outside of Silicon Valley.Customer Insights and Data-Driven Marketing: Using data and analytics from examples like Mastercard to drive targeted marketing and product strategies.Branding and Messaging: The significance of branding, customer perception, and incentive programs, as illustrated by companies like Emirates.And much, much more ...

In an era where consumers make decisions in an instant, businesses must be able to respond just as quickly. Marketers need access to real-time insights into consumer behavior, preferences, and timing to stay ahead. The challenge, however, lies in removing the guesswork from identifying the ideal customers and delivering the right message at the right …

Was passiert, wenn Menschen deine Webseite besuchen? Die erste Frage, die sie sich stellen ist in der Regel: „Was gibt's hier?“ Die zweite, und viel wichtigere Frage: „Brauche ich das?“ Wenn die Antwort „JA“ lautet, sind sie bereit, tiefer einzutauchen. Wie du auch hier punkten kannst, verrate ich dir in meiner aktuellen Folge!

Send us a Text Message.Unmasking Narcissism: Navigating Power, Empathy, and Authenticity in BusinessNarcissism in the workplace isn't just a buzzword—it's a force that shapes the very core of leadership, team dynamics, and business culture. When narcissists rise to power, often amplified by the reach of social media and modern marketing, they bring with them a wave of manipulation, ego, and ultimately, disruption. But what if we could see through the charm and identify the traits that make these individuals so dangerous in the corporate world?Welcome back to another eye-opening episode of Marketing in the Madness! This week, we're diving deep into the complexities of narcissism in business with the insightful Becki Houlston, a seasoned coach and therapist who's seen firsthand the damage narcissists can cause. Together, we peel back the layers of narcissistic behaviour, revealing how these individuals thrive in environments meant to foster collaboration and innovation.In this episode, we don't just explore the traits and tactics of narcissists—we also arm you with the tools to navigate these challenging personalities without compromising your integrity or mental health. Becki's insights are drawn from years of experience working with leaders and teams affected by narcissistic behaviour, making this conversation essential for anyone looking to cultivate a healthier, more authentic work environment.If you're ready to dig into the realities of narcissism in the workplace, here's a taste of what's in store:

Welcome to episode #942 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #942. Harvard Business School professor, Michael Norton, knows a thing or two about human behavior. His research dives deep into behavioral economics and well-being, covering everything from happiness and spending to the fascinating world of rituals. Michael's work has been spotlighted in major media outlets and his TED Talk, How To Buy Happiness, has racked up close to 5 million views. He's also known for his co-authored book, Happy Money - The Science of Happier Spending. Now, he's back with his latest book, The Ritual Effect. In our conversation, Michael explores the impact of rituals in our daily lives and the broader implications for businesses and society. Michael explains that while habits are the repetitive tasks we perform automatically, rituals are those same tasks imbued with intention and meaning. This shift from a “habitual” mindset to a “ritual” mindset can transform mundane activities into something much more significant. We touch on the distinction between habits and rituals, and how rituals, unlike habits, add depth and color to our lives. Michael shares insights from The Ritual Effect, where he uncovers how rituals help heal communities, mark life's major transitions, and even drive sports fans to a frenzy. Michael emphasizes the importance of understanding different perspectives and the role of rituals in creating a sense of purpose and connection. We also discuss the practical aspects of rituals and how they can be used to enhance both personal and professional lives. Michael's research shows that rituals, whether they're as simple as the way we savor a beverage or as complex as family traditions during holidays, bring surprising satisfaction and enjoyment. The Ritual Effect is a compelling reminder of the power of intention-filled acts and their impact on human behavior and our business. Whether you're looking to add more meaning to your daily routines or understand the deeper significance of rituals and how they impact your work, Michael's insights offer a fresh perspective on how we can live and work more purposefully. Enjoy the conversation... Running time: 1:09:20. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Michael Norton. The Ritual Effect. Happy Money - The Science of Happier Spending. Michael's TED Talk: How To Buy Happiness. Follow Michael on LinkedIn. Follow Michael on X. This week's music: David Usher 'St. Lawrence River'. Takeaways Rituals are different from habits in that they involve a deeper level of thought and meaning. Rituals can be found in various domains of life, from religious ceremonies to everyday activities like drinking coffee. Rituals can enhance our emotional experiences and add richness to our lives. Superstitions are a subset of rituals and are often associated with avoiding something bad. Rituals can be both unifying and divisive, depending on how they are perceived and practiced. Taking an inventory of our rituals can help us recognize their presence in our lives and potentially add more meaning and emotion to them. Rituals have the power to create meaning, build connections, and shape our behavior. Organizations should deliver on their promises and create meaningful experiences to build loyalty and engagement. Rituals play a significant role in relationships and family dynamics, helping to create a sense of connection and shared meaning. The science behind rituals shows that they can have psychological effects and change how we think and feel. Designing rituals with intentionality can enhance their impact and create more meaningful experiences. Chapters: 00:00 - Introduction and Background. 03:00 - The Difference Between Habits and Rituals. 09:04 - The Role of Rituals in Religion and Spirituality. 13:10 - The Potential Dangers of Rituals Becoming Superstitions. 20:47 - Taking an Inventory of Our Rituals. 36:51 - The Impact of Rituals on Individuals and Organizations. 41:28 - The Role of Rituals in Leadership and Organizational Culture. 44:12 - Rituals in Relationships and Family Dynamics. 46:49 - The Science Behind Rituals. 49:30 - The Marketing Power of Rituals. 52:44 - Ethics and the Impact of Rituals. 56:12 - The Universal Significance of Breaking Bread. 58:14 - The Ritual Effect of the Diamond Ring. 01:00:29 - The IKEA Effect and its Business Implications. 01:03:26 - Designing Rituals with Intentionality.

Stell dir einmal kurz vor, du willst einen Kuchen backen. Sehr wahrscheinlich wirst du alle Zutaten an einen Ort zusammenlegen, bevor du startest. Und wie sieht es bei deinem Content aus? Wie häufig bist du eher etwas planlos unterwegs - verschwendest dabei viel Zeit und bist auch noch gestresst? Heute habe ich ein einfaches Rezept für dich, mit dem du deinen Content ganz einfach und auf Vorrat erstellst. Marketing-Power mit ChatGPT Bist du es leid, dass dich deine Marketingaufgaben ständig unter Druck setzen? Verkaufstexte, Newsletter, Blog und Social Media rauben dir nicht nur Zeit, sondern auch den letzten Nerv? Du weißt, dass ChatGPT dir viele Aufgaben abnehmen könnte, aber bisher passt nichts richtig zusammen. Stell dir vor, du könntest dein Marketing effizient und mit Spaß erledigen. Im Workshop lernst du, wie's geht! Sei live online dabei: 11. & 12. Juli jeweils von 9.30 bis 13.30 Uhr Komm an Bord! https://marketingpower-chatgpt.funnelcockpit.com/start/ SHOWNOTES: WEISSMARKETING: https://weiss-web.de/ Hol dir jetzt dein kostenfreies Erstgespräch: https://weiss-web.de/kostenloses-erstgespraech Kontakt: ahoi@weiss-web.de

Creating content can be tough sometimes, so here are 13 different video ideas for you!

This week on The Last Round Boxing Podcast, the team reviews Josh Taylor vs Jack Catterall 2, the IBF rules and their effect on Usyk's undisputed world titles, Review Larence Okolie vs. Lukasz Rozanski for WBC Bridgerweight world title, Preview Eddie Hearn & Frank Warren's 5 vs. 5, Deontay Widler vs. Zhilei Zhang, Daniel Dubois vs. Filip Hrgovic, Rayomond Ford vs. Nick Ball for WBA featherweight world title, Hamzah Sheeraz vs. Austin Williams, Reported news of Joe Joyce vs. Derek Chisora, Sebastian Fundora and Errol Spence planned for Dallas, Texas, and much more.  Find all things The Last Round: https://linktr.ee/TheLastRound Listen on YouTube: youtube.com/@TheLastRoundBoxingPodcast

Introduction & Personal Journeys: Nick Constantino hosts a vibrant episode of “Marketing Mad Men” with guest Freddy Carmichael, VP of Corporate Affairs for Georgia Power. Carmichael shares his background in radio and his path in the energy sector, including his time as an NCAA golfer and his transition from basketball to golf. Marketing Insights: Plant Vogtle: Carmichael discusses the marketing strategies for Plant Vogtle, recognizing the need for proactive storytelling and the challenges posed by political changes. Commodity Marketing: The unique challenges of marketing electricity are explored, highlighting Southern Company's role in community development and long-term planning. Consumer Education: Emphasis is placed on educating consumers about energy efficiency and Georgia Power's commitment to clean, reliable, and affordable energy. Industry Evolution & Advice: Journalism's Shift: The shift from traditional journalism to a social media-dominated landscape is examined, noting the erosion of trust and the blurring lines between opinion and news. Content Creation: The saturation of content creation is discussed, with a focus on the difficulty of finding an audience amidst the abundance of content. Authentic Marketing: Authenticity and transparency are stressed as essential for effective marketing, along with the importance of understanding the product and its story. Work Ethic & Adaptability: Hard work, continuous learning, and adaptability are highlighted as key to success in marketing and business. Generational Perspectives & Workplace Dynamics: The conversation also touches on generational differences in work ethic, the changing expectations of new recruits, and the importance of adapting to these changes while focusing on people. Closing Thoughts: The podcast concludes with insights into the influence of Southern Company on the South's development and the value of diverse experiences in sports and life. Support the show: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Unlock the secret ingredients to a thriving online business as we dissect the marketing power couple.If you've ever felt like your business isn't resonating with your audience, you're not alone. This episode isn't just a conversation; it's a clarion call to women entrepreneurs everywhere, highlighting the profound connection between who we are and how we express our business's core.As we navigate through the unique trials faced by women in the marketplace, I share insights from my own experiences and the stories of countless others. Listen in for an exploration of how authenticity and self-confidence are the cornerstones of marketing mastery. For every woman standing at the intersection of personal growth and professional excellence, this is your roadmap to aligning you business for success beyond measure. Tune in, take notes, and join a community committed to rising together.If this episode helped you I would be so grateful if you would leave a 5 star review. If you do leave a review please send me a message at Jen@jengaines.com and we will send you a special thank you gift. Make sure to connect with me on IG: @fiercemomboss

On University of St. Thomas Week: Don't like what's going on in the real world? Maybe try a virtual one instead. Seth Ketron, assistant professor of marketing, explores through a marketing lens. Dr. Seth Ketron's research interests encompass information processing, sensory marketing, virtual/mixed reality, and retailing, and his industry experience has been in corporate and […]

KeynotesBitcoin and cryptocurrency continue to rise in popularity, with Bitcoin reaching over $70,000.Streaming services like YouTube TV are gaining traction and taking market share from traditional cable companies.The entertainment value of wrestling and the marketing power of spectacle can be applied to other industries.Social media has a significant impact on mental health, and many people are realizing the benefits of taking breaks from their smartphones.Companies like Airbnb are taking privacy concerns seriously and banning indoor security cameras from rental properties.The battle to ban TikTok in the US continues, with lawmakers proposing new bills to force the app to sell or be banned entirely.Tesla's Autopilot and similar automated driving systems have received poor ratings from safety groups, raising concerns about their effectiveness and safety.Chapters00:00 Introduction00:25 News of the Week01:25 Bitcoin and Cryptocurrency04:40 The Rise of Streaming Services06:07 The Success of YouTube TV07:07 The Power of Connected TV Advertising08:02 Marketing Lessons from WWE09:29 Sponsorship Opportunities in Wrestling10:29 Skims' Unique TV Ad Debut12:22 The Entertainment Value of Wrestling13:48 The Marketing Power of Spectacle15:40 The Influence of Bitcoin on Other Cryptocurrencies19:32 The Impact of Social Media on Mental Health20:54 The Need for Entertainment in Marketing22:19 The Privacy Concerns of Indoor Security Cameras23:36 Airbnb's Ban on Indoor Security Cameras26:24 The Battle to Ban TikTok27:58 The Safety Concerns of Tesla Autopilot33:49 Sponsorship: MacFox36:13 Conclusion If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In our latest Marketing Boost Solutions Podcast episode, hosted by Capt. Marco Torres,  join us this week with another incredible guest, CEO of Vivian Agency, Enelin Toneva. As the top specialists in affiliate and influencer marketing, her company helps clients all around the world launch and manage affiliate and influencer marketing programs. Ellen shares her insights on starting with micro-influencers, the importance of engagement rates, and the right channels for product promotion. She emphasizes transparency and flexibility in affiliate marketing, advising against strict guidelines and instead providing affiliates with key information to promote creatively. Ellen also touches on the need for social proof before engaging influencers, the services offered by her agency, and the types of products best suited for affiliate marketing. My discussion with Ellen was incredibly enlightening, offering a wealth of guidance for businesses and aspiring affiliate marketers. The dynamic landscape of affiliate and influencer marketing is ripe with opportunities, and with the right approach, it can be a game-changer for your brand's growth and visibility. Find out more about Enelin Toneva below: https://www.linkedin.com/in/enel1n/ https://www.vivianagency.com/ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab

In this enlightening interview, Gabriela Covay, founder and managing director of Bright Valley Marketing, dives deep into the nuances of digital marketing for local businesses. Discover her unique strategies that leverage the power of SEO and digital PR to drive growth and visibility for local enterprises. Gabriela's insights offer valuable lessons on balancing local focus with broader digital marketing techniques. Perfect for entrepreneurs and marketing professionals, this interview is a treasure trove of wisdom for anyone looking to enhance their digital footprint. #DigitalMarketing #LocalBusiness #Entrepreneurship #SEO #MarketingStrategies https://brightvalleymarketing.com/ https://www.linkedin.com/in/gabriela-covay/ (2) ActiveOm - YouTube ________________________________________________________________ If this episode inspires you to be part of the movement, and you believe, like me, that entrepreneurs are the answer to our future, message me so we can join forces to support building truly great companies in our region.  - Subscribe to my channel here: https://www.youtube.com/channel/UCom_​...  -   Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CEO and founder of HaneyBiz  -   Instagram: http://instagram.com/themarkhaney​  Facebook: www.facebook.com/themarkhaney  LinkedIn: https://www.linkedin.com/in/markehaney​  Website: http://haneybiz.com​  Audio Boom: https://audioboom.com/channels/5005273​   Twitter: http://twitter.com/themarkhaney - This video includes personal knowledge, experiences, and opinions about Angel Investing by seasoned angel investors.  This content is for informational purposes only and should not be construed as legal, tax, investment, or financial advice.  Nothing in this video constitutes a solicitation, recommendation, or endorsement. #thebackyardadvantage #themarkhaneyshow #entrepreneur  #PowerOfWith #SacramentoEntrepreneur #Sacramento #SacramentoSmallBusiness #SmallBusiness #GrowthFactory #Investor #Podcast

Being a physical therapist to owning your own practice requires a huge mindset shift. You are no longer a PT; you are a business owner who happens to also be a physical therapist. When you are not clear on these boundaries, it can be so easy to chain yourself within the business and burn out. In this episode of the Physical Therapy Owners Club, our very own Nathan Shields sits opposite Neil Trickett of Practice Promotions as a guest on the Practice Marketing Power Hour podcast. He discusses with Neil what it takes to achieve Profit and Freedom in your PT practice. From his personal experience, Nathan talks about his journey—from stepping away from direct patient care to achieving greater success and fulfillment in his business. That progression requires a mindset shift for every business owner and, when shifted, opens up opportunities to experience greater profits and freedom in business.(This episode is taken from a Facebook Live event in the Physical Therapy Owners Club Facebook Group).Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycallLove the show? Subscribe, rate, review, and share! https://ptoclub.com/

When you're a small business owner trying to do it all, how do you find time for marketing without neglecting customers?  Sarah Noel Block went from working for seven bosses to starting Tiny Marketing, where she helps time-strapped marketers punch above their weight.  With over 7 years experience streamlining marketing for multi-company corporations, Sarah shares her proven Tiny Marketing framework to help small businesses build high-impact marketing campaigns. We also talk about: Strategies for managing multiple stakeholders and their competing demands Making the leap from corporate to starting your own agency Quarterly planning frameworks to regularly review and optimize marketing Using lead magnets and workshops to attract ideal customers  Leveraging AI tools like ChatGPT and BARD so you can work smarter, not harder Want to hear more? Listen to the full episode and subscribe to get updates on future episodes. RESOURCES MENTIONED: Sarah's website: sarahnoelblock.com/launchpad  On-demand Webinar:  How to Market with a Small Team & Budget Tiny Marketing Podcast:  Apple  Spotify  Want regular access to tips, techniques and advice from experts about growing your business? Sign up here.See omnystudio.com/listener for privacy information.

Welcome back to Episode 123 of the Marketing Freaks Podcast. During this episode Jon and Abbey, Associate Director at Builtvisible explore the relationship between digital marketing and user experience (UX) in today's competitive landscape. By delving into the strategies, examples, and insights shared by Abbey, we will gain a deeper understanding of how seamless UX and effective digital marketing converge to create impactful customer journeys.Key Takeaways from this episode:The importance of the customer Journey: Gain a clear comprehension of what the customer journey entails and why it is a pivotal component of successful digital marketing efforts.Integration of Digital Marketing SEO and UX: Understand how Digital Marketing, SEO and UX overlap, and how each aspect must intertwine for a successful online presence. The goal is to create content that not only ranks well but also provides a great user experience.Measuring Customer Journey Success: Practical methods for effectively measuring and assessing the success of customer journeys.Enhancing Conversion Rates: How improved UX directly influences the success of pay-per-click (PPC) advertising campaigns, showcasing the potential for higher conversion rates through strategic UX enhancements.Guidance for Businesses: Actionable advice and best practices for businesses seeking to elevate their customer journey and enhance their UX, contributing to improved brand perception and customer satisfaction. 

Ever wonder what it takes to build a successful business from scratch, manage a large family, and still find time to pursue big dreams? Join us on a massive episode, with the founder of LightSpeed VT, Mr. Brad Lea! He opens up about his entrepreneurial journey from selling candy bars as a child to creating a thriving training platform. Hear how he leveraged the 'Rule of Seven' along with influencer marketing to expand his business empire. But that's not all, we delve into his near-death experience, and how it shifted his perspectives on gratitude and motivation. In our candid conversation, Brad isn't shy to discuss his family life, juggling a brood of seven children, and his learning curve as a family man. It's a genuine exploration of work-life integration rather than balance.  As we venture further, he offers insights into his biggest regrets, the importance of being present in family life, and the life-altering books he reads to fuel his ambition. From starting his own training company to now aspiring to become a billionaire, he shares his relentless journey and the power of thinking big. Listen in as he recounts experiences where he embraced risks and how it contributed to his success. Throughout this enlightening episode, Brad's authenticity, resilience, and unwavering determination offer invaluable advice for aspiring entrepreneurs and established business owners alike. It's a compelling episode that'll provoke thought, inspire action, and fuel your entrepreneurial spirit! Highlights "What turned me into an entrepreneur was I helped somebody make some money and change their life. I watched a family go from minimum wage, broke, struggling, no confidence, to making money and confident." "I think everybody makes [the mistake of not thinking big enough] at a level. There's always bigger, there's levels." "If you can sell, that's great, but in reality, it's marketing that's more important. If you take an average salesperson and give them more opportunities through marketing, they will outperform a top-notch salesperson with fewer opportunities." Timestamps: (0:00:00) - Entrepreneurship, Gratitude, and Motivation (0:11:29) - Starting a Business With the Rule of Seven (0:19:58) - Successful Training Platform With Collaboration (0:24:20) - Journey of Fitness, Family, and Business (0:28:21) - Regrets and Thinking Big (0:33:58) - Thinking Big, Marketing Power (0:45:24) - Overcoming Fear of Failure and Opinions

In this episode, we reveal the unexpected marketing power of quotes. Discover how leveraging poignant quotes can create deep emotional connections, stimulate innovative content ideas, and dramatically enhance engagement and visibility.

On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Leah Fellows talk with Kimberly Mackey and Carol Morgan on the Sales and Marketing Power Hour. They discuss what home builder sales and marketing should do after they capture a qualified lead.  https://www.buildermarketingpodcast.com/episodes/bonus-episode-so-you-got-a-lead-now-what-sales-and-marketing-power-hour

In this episode, Tim and Jess talk about how powerful gift cards and vouchers can be as marketing tools and for generating extra revenue. Watch the video instead: https://www.youtube.com/watch?v=ZuvecHtZzlk&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-027/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Market a Service-based Business How to Plan a New Website Unpacking Huel's Marketing Strategy

Is it possible to grow your shop's revenue by $1 million? Together, our panel of marketing gurus discuss the importance of marketing for automotive repair shops and provide insights on effective marketing strategies. The panel emphasizes the need to understand the shop's current situation and goals before developing a marketing strategy. They also discuss financial aspects, setting goals for growth, seeking advice from successful shop owners, and creating memorable customer experiences. They stress the importance of strategic and proactive marketing and financial planning to drive business growth in the auto repair industry. Remember, marketing takes time and should be trusted as a process. Always be marketing, and don't stop when business is busy. Carrie-Lynn Rodenberg, Turnkey Marketing. Carrie's previous episodes HERE Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast. Kim and Brian's previous episodes HERE Tony Mercury, VP of Revenue, Autoshop Solutions. Tony's previous episodes HERE Show Notes: Watch Video Episode  The importance of setting goals (00:03:21) The importance of setting specific, measurable, achievable, results-oriented, and timely goals for marketing strategies. Cohesive marketing approach (00:04:17) The importance of having a web of marketing tactics that work together and support each other, rather than relying on a single tactic. Support systems in marketing (00:06:16) The need for a shop to have strong support systems in place, such as skilled service advisors and technicians, in order to effectively handle the increased business generated by marketing efforts. The importance of patience in marketing and sales (00:07:16) Discussion on the need for patience in marketing and sales, and the importance of having processes in place for effective hand-off from marketing to sales. Improving reputation and community involvement (00:08:34) Exploration of strategies to improve reputation, including addressing internal issues, responding to negative reviews, and getting involved in the community. Coaching and marketing for top tier shops (00:10:59) Discussion on the role of coaches for top tier shops, the need for marketing to support growth, and the benefits of attending trade shows and industry events. The importance of retained earnings (00:15:38) Discussion on the financial aspects of running a business, including taxes, debt service, and retained earnings. Setting ambitious growth goals (00:16:18) Encouragement to aim for higher revenue targets and invest more in marketing to achieve growth beyond $1 million. Importance of marketing strategy (00:17:06)...

In this episode, we explore the intersection of web3 and marketing, leveraging NFTs and blockchains. Discover how businesses can personalize and connect with their audience through shared wallet information, serving up tailored content and products. Web3 marketing offers a cost-effective and data-driven approach, giving businesses an edge in understanding their customers. Don't miss out on this opportunity to get ahead of the game. 12 Eth Essentials: 12 Ethereum Essentials Newsletter: https://NiftyBusinessweek.com/Twitter @TropicVibes: https://twitter.com/TropicVibesEmail: mail[at]niftybusiness.coNFT 101 Episodes:#36 - Web 3.0 Explained #225 - NFTs Explained#30 - 10 Reasons to Buy NFTs#7 - NFT Words & Verbiage#47 - NFT Words & Verbiage Part II#97 - NFT Words & Verbiage Part IIINeed a Ledger Hardware (Cold) Wallet?*Using this referral link supports this show at no extra cost to you:Ledger Affiliate Link Recommended Reading for Web3 Enthusiasts:The Bitcoin Standard: https://amzn.to/3K31jvLThe 10 Best-Ever Anxiety Management Techniques: https://amzn.to/3YphPL2*Amazon affiliate links

You may not have given much thought to landing your business on the Instagram Explore Page as a viable marketing strategy. But with millions of users actively exploring new content daily, securing a spot on this coveted platform can be a game-changer for any entrepreneur or small business. Brands are learning that showing up on the explore feature can significantly help boost your visibility to attract a wider audience of potential prospects and clients. On today's episode of The High-Performance Marketing Podcast, I'll guide you on understanding what Instagram's algorithm is searching for, how they rank content, and what you can do to take center stage on the IG Explore page to build relationships with more people who not only need and want your product or service, but who you most likely have things in common with too. Because who would want to work with something other than a brand led by someone they like? Links Referenced in Show: Instagram Blog    

Artificial intelligence (AI) is rapidly changing the way businesses market their products and services. AI-powered tools can help businesses to automate tasks, personalize experiences, and target audiences more effectively.

Welcome to the world of AI-powered marketing and the limitless possibilities it brings to the table.

Welcome to another episode of The Action and Ambition Podcast! Joining us today are Alex Melone and Andrei Marin, the Co-Founders of CodeCrew, a leading email marketing agency that exponentially boosts email revenue for the world's most exciting companies, averaging over 1,300% ROI for their clients. Alex Melone and Andrei Marin are on a mission to harness email marketing for the betterment of the world and the small businesses that drive real, sustainable, and exciting growth. Don't miss a thing on this. Tune in to learn more!

This week we're talking about 16 video ideas to supercharge your marketing and how you can customize and implement these ideas… Part 4!

This week we're talking about 16 video ideas to supercharge your marketing and how you can customize and implement these ideas… Part 3!

This week we're talking about 16 video ideas to supercharge your marketing and how you can customize and implement these ideas… Part 2!

On this episode of the Leader Generation podcast, we explore the metaverse and its potential as a marketing platform.  Our guest, Limore Shur, shares valuable insights on creating customer-centric brand experiences and highlights examples of successful brands in this space. We discuss the latest trends and opportunities for brands in the metaverse, as well as the costs associated with creating high-quality experiences. Additionally, we examine the role of influencer brands and experience creators in shaping the future of marketing in this virtual world.  Tune in to learn how your brand can unlock the marketing power of the metaverse and win in the next dimension. This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.   About Limore Shur: Limore Shur is a Creative Partner who provides marketing consulting services. He's worked with Fortune 500 CEOs, executive committees, and business paragons, providing his unique perspective on the potential of a business/product and out-of-the-box solutions. Limore has also envisioned significant advertising campaigns, directed commercials, and developed brand strategies and roadmaps, making him a truly innovative, creative mind.   About Tessa Burg: Tessa Burg is the Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op's technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment, and experiences.

This week we're talking about 16 video ideas to supercharge your marketing and how you can customize and implement these ideas… Part 1!

In our SaaS Fuel™ Expert Series, Jeff is joined by Mickie Kennedy. Mickie founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. Mickie shares how he started in the industry after finishing a degree in creative writing with an emphasis on poetry. He also discusses how anyone can create a survey using Survey Monkey and share it within 15 minutes to get media attention. Mickie also emphasizes the importance of creating relatable stories that people can identify with, even if there is no use case study available.Tune in to learn some tips on brainstorming relevant questions for surveys that will attract media attention.Key Takeaways00:00:00 Navigating Japan As A Non-Japanese Speaker00:03:27 Navigating The Tricky Subway System: Appreciating Those With An Entrepreneurial Spirit00:07:26 Writing Experience As a Writer as A Launching Point00:09:14 Fax to Email Transition00:10:25 Importance Of Small Businesses In The Press Release Market And Tips For Success00:14:18 Create Something With a Story that People Can Relate To00:15:25 Be Honest and Vulnerable00:18:30 Things That Would Be Significant or Newsworthy00:22:46 The Benefits Of Conducting Surveys For SEO And Media Attention00:23:41 Asking Pertinent Questions Works00:24:36 Being a Contrarian On a Hot Topic Works Well00:29:18 Headline & Quote: Press Release's Two Most Crucial Elements00:29:49 What Makes A Good Quote?00:31:39 Press Releases Should Emphasize Dates/SchedulesTweetable Quotes“You don't have to be a wordsmith to build a great quote. You just have to say something in a way that is really condensed and you know it would be a loss to paraphrase it.” - 00:30:42 Mickie Kennedy“If everybody's saying the same thing, then maybe one of those people is going to get picked up. But if you're the dissenting voice on whatever it is, then you know you're much more in demand.” - 00:26:32 Jeff Mains“Sometimes if the quote is powerful enough, they can build the story around it.” - 00:29:40 Mickie Kennedy“And sometimes being first helps a lot, but that's the hard thing to do.” - 00:26:42 Mickie Kennedy“But I like the ones that are surprising because those are the ones that people like.” - 00:22:27 Mickie Kennedy“So don't be afraid of sharing your vulnerability and being authentic.” - 00:15:50 Mickie KennedySaaS Leadership LessonsMake yourself indispensable by including a great quote in your press releases.Avoid certain dates or events when sending out press releases to maximize their impact.Choosing the right timing and building a compelling story around your product launch are also crucial components of effective press release marketing.Stand apart from your competitors to get media attention.You need something that builds a story or shows how the story goes. Or says something in a way that is really beautiful, thoughtful, and all-in, while most people just stick to what they know.The most fundamental aspect of a successful press release is providing sufficient information for a story to be constructed.Putting out a press release about a survey or study you did in your industry is the smartest and most newsworthy thing you can do with a press release.Make a page on your website with all the questions and answers. Then, choose two or three that you think are the most interesting, surprising, or intriguing, and use them to...

It's two shows in ONE! This week, Jeff and Grace are joined by Megan Powers and Jen Cole from the Making a Marketer podcast for a digital marketing roundtable! We're breaking down what's going at Twitter (and what it means for your social media planning). Then discuss Meta's new direction in Q4 2022 and share our expert opinions on Instagram vs. TikTok. You won't want to miss our show!

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If you are intentional about it. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, name, url, advertising, specialty, specialist,

Finance and fun are two words that don't often find themselves in the same sentence. But Tyson Koska is on a mission to change that through maximizing marketing power, networking, and making his business stand out from the competition. Tune in to hear the valuable insights that he has gained through the founding of OnTrajectory, a personal finance startup.About Tyson Koska:Tyson Koska is a software engineer by training and entrepreneur at heart. He knows firsthand the struggles of being in debt and wants to bring financial peace of mind to as many people as possible by providing the world with an easy, accurate approach to financial modeling that doesn't require a financial advisor.  Episode highlights: There comes a time on most entrepreneurs' journeys where the best thing you can do for your business is to make yourself replaceable. As your business grows, you can't be everywhere at once so you need to learn to let go of certain elements and empower other people to make important decisions. “Work on your business, rather than in your business.” (01:34) Strong relationships are foundational to every successful business. Network, talk to people, host a podcast; do whatever you can to form connections with as many people as possible. (03:42) Being a startup in the competitive world of personal finance is an expensive, challenging endeavor. To succeed, you have to stand out. OnTrajectory stands out because they are bringing a fun element to a characteristically un-fun industry. Put effort into thinking about how to make your business unique. (04:40) Learn from your current and/or potential customers. You don't have to come up with every new idea yourself. Let your community guide you to a degree by encouraging their feedback and suggestions (and then take action on them!). (17:05) Just because you build a great product, doesn't mean you'll have a successful business. Don't underestimate the importance of marketing. If it's not your forte, hire someone to do it for you. Don't keep adding features until you know your audience! (30:09) Tyson's best advice for entrepreneurs: “The relationships that you make are absolutely foundational and key to any successful business.” (4:03) Form connections with as many people as possible on your entrepreneurial journey, you never know what opportunities may present themselves as a result. Connect with Tyson: LinkedIn Twitter Website Follow Beyond 8 Figures: LinkedIn Twitter Website

Are You Using LinkedIn's Marketing Power to the Fullest? I sat down with my good friend Daniel Disney, author of The Real Secret to Becoming a LinkedIn Selling Machine. He is a guru for using LinkedIn's marketing power, and as mentioned in Fanatical Prospecting, I believe that it is one of the greatest sales tools ever created - along with the car, Google, the internet, email, and the telephone. Why You Should Use LinkedIn's Marketing Power LinkedIn offers a huge opportunity for salespeople, but it isn't easy and not everyone was born with the skills to use it. Salespeople need to learn and practice using LinkedIn. It isn't something that you can jump into headfirst and be successful. As salespeople, you tend to automatically sell, but with LinkedIn, you have to take a step back from your regular habits. It is all about the long game and building relationships, not quick sales.  You Have to Find the Balance Between Your Professional Persona and the Personal You Another problem that most salespeople have when using LinkedIn is that they have a hard time finding a balance.  We are so used to using social media in our personal lives that when we have to use LinkedIn professionally, it feels strange and can become a balancing act between being our professional self and staying social.  When you get it, however, it is a very powerful tool. LinkedIn is about nuance and building familiarity to create awareness for your product, and it is also a direct message tool. People Have Different Preferences for Receiving Messages That Resonate One thing to remember is that people have different preferences when it comes to engaging. Some like the phone, some like email, while some don't have the time to talk and others have full email boxes.  LinkedIn is a different way to reach someone to start a conversation, so in some respects, it can be a pirate's way in - but only if you use it effectively.  The key is reaching the prospect with the right message at the right time, and that often takes sequencing your communication so that it is cumulative and encompassing.  When you think about the numerous ways that we now communicate, you can't just use one channel, be it email, telephone, instant messaging, or snail mail. You have to be the master of all of them and master using LinkedIn's marketing power. If you only choose one silo, then statistically you are going to miss prospects. And if you do, you miss building familiarity through a channel and the cumulative effect.  Success lies not in one over the other; it is about using all the tools and being persistent in an authentic way.  Persistence is the Key to Building a Certain Amount of Reciprocity Persistence is a mental skill for people, and it demonstrates that you care about them and believe that you have the solution to help them.  Also, when you are persistent on a genuine level of obligations, you develop a certain amount of reciprocity.  When someone does something nice for you, and you are in the right place at the right time, you are likely to gain their business. You have to blend and sequence all the channels that you have to reach your prospect, which involves cumulative messaging.  People have so many different ways of communicating that you need to hit them from every angle you have at your disposal. Using LinkedIn's marketing power comprehensively can help you achieve that! Consistency Adds Cumulative Layers of Messaging The key to LinkedIn is consistency. If you walk into a conference room and you stand in the corner and don't say a word, you aren't going to make any connections.  If you walk in, however, and you strike up conversations with people, you are going to create connections that will generate business. That is the nature of LinkedIn.  If you show up consistently and people see you more and more, they build familiarity with you and get to know you. It is all of those cumulative layers where every time they see yo...

Al Levi, “The 7-Power Contractor,” is a success story like no other. After retiringfrom his family contracting business at age 48, Al began sharing his 7-Powersystem with other contractors throughout the U.S., Canada and Australia so they could learn to run their businesses with less stress and more success. His work has impacted numerous contractors across a dozen industries. His focus now is on putting his thinking online through The 7-Power Contractor Signature Operating Manuals System and Signature Staffing System, and his book The 7-Power Contractor. Time Stamps: