POPULARITY
Carlota Zimmerman, like many women, had always strived for perfection. Her list of accomplishments is impressive: child actor on Sesame Street at age 4, published playwright at 17, law school graduate and successful television news manager in Moscow. Finally, it took a low point in her life with nothing left to lose to push her to take a chance and pursue her passion of coaching others. Reflecting on her life of trial and error, “safe” decisions like going to law school out of practicality and riskier decisions like starting her own business with no experience, Carlota discusses what it takes to truly pursue your passions, despite doubt from yourself and others. Join us every other week on “Women's Wealth: The Middle Way,” a radio show aimed at helping women navigate questions about work, money, and family. You can find us on http://www.womensradio.com/author/lhurd, and https://womenswealth.podbean.com, on the SoundCloud Apps for iPhone and Android, https://soundcloud.com/womenswealthmiddleway and Spotify. See you in two weeks!
This episode covers the events of May 31st-June 6th 2018 in the borough with guest Carlota Zimmerman.
While one in four Americans works from home regularly, some tech companies are dragging employees back into the office. Moneyish's Nicole Lyn Pesce and career coach Carlota Zimmerman join Catey Hill and Quentin Fottrell to discuss the pros and cons of telecommuting. Learn more about your ad choices. Visit megaphone.fm/adchoices
Carlota Zimmerman, The Creativity Yenta, is a forensic coach, helping men and women understand themselves, so as to understand, and thus bring to life their deepest potential and ambitions.
As the Creativity Yenta, CARLOTA Zimmerman launched her business in 2008, with more moxie than money, crafting a coaching practice with clients throughout the US and Europe, a practice specializing in helping men and women around the world, manifest their personal and professional goals. Before becoming an entrepreneur, Carlota was a produced playwright and a TV writer/producer. She lived and worked in Russia, India and China, as well as across the United States. With her friend, Marie Segares, Carlota co-created and co-hosts a monthly podcast, “No Frills Small Business.” The show is aimed at all entrepreneurs who are making up their businesses, and by extension, their lives, as they go along; bootstrapping and hustling and improvising their way to success.
It's 2 for 1 today as Doug interviews Carlota Zimmerman and Marie Segares, 2 New Yorkers with vastly different businesses who compliment each other in their "No Frills Small Business" podcast. About Carlota and Marie: • They launched their "No Frills Small Business" podcast in January 2015 • Pitched and led a panel at Social Media Week NYC 2015 • Invited to host a "lightning round" at BlogHer2015. • Carlotta is a lawyer who has never practiced law, but does business coaching for entrepreneurs and other small business owners. • Along with her podcast with Carlotta, Marie is a college professor, educational consultant, blogger, designer, small business coach, and she teaches crochet and knitting! Here's what we took away from the conversation: • Don't be obsessed with what you don't know yet • You can make your business shine and grow with limited resources • Being an entrepreneur can save your life. Marie gets regular E-Mails from her clients thanking her for her help with their businesses • Carlotta the Creativity Yenta is "Just your average sexy force of nature" • Marie is a Creative Yarn Entrepreneur-If you're a crochet or knitting author, blogger, designer, maker, podcaster, publisher, teacher, or tech editor; a yarn dyer or spinner; or the owner of any other small business based around yarn, you'll find great ideas for launching, managing, and evolving your indie yarncrafts business, and tips for keeping your creative energy flowing! Please visit our sponsor- www.mentormojo.com- Lessons and advice form the world's top entrepreneurs. Carlota & Marie: http://nofrillssmallbusiness.com/ BlogHer - http://www.blogher.com/ Carlota Zimmerman: Carlotazee@gmail.com Twitter- @kittenmagix The Creative Yenta coaching- www.carlotaworldwide.com Marie Segares: marie@creativeyarnentrepreneur.com Twitter- @cyeshow Creative Yarn show- http://creativeyarnentrepreneur.com/ Underground Crafter- www.Undergroundcrafter.com Subscribe to the podcast- https://itunes.apple.com/us/podcast/the-nice-guys-on-business/id966086057?mt=2
On this week’s show, I share a recording of the second live episode of the Creative Yarn Entrepreneur Show! During this Google+ Hangout, I talked with Carlota Zimmerman, a forensic coach, author, blogger, social media expert, and entrepreneur. We shared our thoughts and answered questions on time management, productivity, budgeting, and social media. About Carlota Zimmerman Carlota Zimmerman is the forensic coach, social media expert, blogger, and writer known as the Creativity Yenta©. Carlota helps her clients articulate their professional goals — from writing a book to starting a small business — and then helps them create the opportunities necessary to bring their dreams to life. She writes for the Huffington Post and Thought Catalog, and was listed as a social media expert by US News & World Report. You can find Carlota online on her website, Facebook page, Twitter (as @kittenmagix),Pinterest, and LinkedIn. She previously joined me for a live episode of the Creative Yarn Entrepreneur Show last year. About the Google+ Hangout Carlota started off by talking about creating a mental framework that values your work and your business. I shared some of my home office productivity tips, including several that I spoke about in more detail in Episode 21. We both talked about choosing the right time of day for you for challenging tasks based on your own internal clock, having access to appropriate workspaces, and prioritizing based on activities that generate income. I save time by having a different bag for each offsite activity (e.g., for each class that I teach). I don’t need to spend time packing materials or looking for things before I leave for classes. Carlota mentioned that she schedules “off” days where she doesn’t meet with clients or spend time on social media/online. These days allow her to catch up on other tasks. We both talked about creating realistic objectives for productivity and the dangers of comparing yourself to “perfect” or “super” small business owners. I suggested turning off notifications on your computer or smart phone when you need focused concentration, and talked about the joys of living without a smartphone. Christina Sofina asked how to minimize “getting caught up in life” and avoid skipping your small business routines, particularly blogging. I suggested that if you are still building an audience, it might not be noticeable; if you have a large audience, they usually understand. Carlota and I talk about how it may benefit you to take time off from creating content rather than putting out lackluster content. We give several suggestions for getting back into a routine after your blogging has been interrupted, including guest posts, creating a content calendar, pre-scheduling posts when you have time, and forgiving yourself for stepping away from the blog. Marinke Slump asked about how to create the balance between work that will pay off in the future and work that pays off immediately. It is challenging, but if you only focus on the immediate payments, it is difficult to create a cycle where you can have a balance of cash flows. It may be helpful to create a budget and be sure to always include a mix of activities that includes some that pay off in future. Carlota talked about trying to do at least one thing a day that creates an opportunity for future income. (She also recommends doing one thing a day that terrifies you in terms of your business.) Beate from Patterns Tried and True commented on the increasing expectations for free content. I talked about my decision to monetize the Underground Crafter blog in 2014 and how that connects to my overall budget for my business. Carlota talked about the importance of valuing your work. She suggested thinking about seeking sponsors once you’ve developed relationships through your small business. Marinke wondered about increasing your professionalism. I recommended outsourcing to other professionals. My crochet tech editor, Juanita Quinones, was on the Hangout and I mentioned working with her as an example. Depending on your business you may want to consider working with editors, photographers, or technical support professionals. I also suggested getting professional development/training. I shared several tips for accessing professional services and training at a lower cost when your business budget is tight. Accessing these skills will definitely help you to bring your work to the next level. Carlota recommended apprenticing for free or as part of a skills exchange with a professional with certain skills. You could also consider bartering services. We talked about dealing with negative comments. I mentioned adding a comments policy to my blogs this year. Beate commented about negative reviews on Facebook. Carlota and I shared some suggestions for creating positive engagement on your social media outlets so that negative reviews are less visible. If you enjoyed this episode The Creative Yarn Entrepreneur Show is no longer broadcasting. Episodes are available as a service to the yarn community. This episode originally aired in January, 2015. Be aware that content may be outdated. If you'd like to chat with other yarn-related business owners, join the Creative Yarn Entrepreneurs Facebook group. Support Marie's work by buying one of her books, Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students (Amazon | Gumroad) or Design It, Promote It, Sell It: Online Marketing for Your Crochet and Knit Patterns (Amazon | Gumroad).
This Week’s Episode On this week’s show, I share a recording of the first live episode of the Creative Yarn Entrepreneur Show! I talked with Carlota Zimmerman, the forensic coach, author, blogger, social media expert, and entrepreneur behind the Creativity Yenta©. We shared our tips for starting or expanding your business in the New Year and responded to questions from the audience. About Carlota Zimmerman Carlota Zimmerman is the forensic coach, social media expert, blogger, and writer known as the Creativity Yenta©. Carlota helps her clients articulate their professional goals — from writing a book to starting a small business — and then helps them create the opportunities necessary to bring their dreams to life. She writes for the Huffington Post and Thought Catalog, and was listed as a social media expert by US News & World Report. You can find Carlota online on her website, Facebook page, Twitter (as @kittenmagix), Pinterest, and LinkedIn. About the Show Carlota started off by sharing her recommendation that entrepreneurs avoid feeling pressure to make 2015 “the best year ever!” She suggested starting the year off with manageable goals and by creating commitments (with yourself). When you meet these goals, you can build your own confidence as an entrepreneur. On a related note, I suggested building habits and structures for growing your business. We shared our stories about the challenges of working from home for the first time, and Carlota shared her tips for building the confidence you need for your business to be successful. I shared some suggestions from my interview with Lindsey Stephens from Poetry in Yarn, who I interviewed in Episode 10: Time Management Tips. One of Lindsey’s tips was to know how much time each task takes. This can be especially critical when you are switching from having a business “on the side” to becoming a full time entrepreneur. Carlota suggested creating a content cheat sheet or calendar to use when you aren’t feeling creative. This list is something you can go back to you when you aren’t feeling inspired or need to feel more in control of your business. She also mentioned that to be successful, you need to find strategies and habits that work for YOU. Christina Sofina asked about how to generate traffic to your blog or videos. I had several suggestions: Join online communities of other entrepreneurs in your field (such as Facebook groups or niche social media communities within your field). If you’re in a community of likeminded entrepreneurs in your field, you can get support and share each other’s content on social media. Find your voice on the different social media platforms, and take a slightly different approach on each platform (even when promoting the same content). Share consistently (while being realistic about your time). Reach out to other colleagues and comment on their posts, Tweets, and shares to start a conversation. Their fans may be interested in your work after seeing your interactions. Connect with influential bloggers who aggregate or curate content in your niche. Many fans look to these bloggers to curate content for them (making you more discoverable), and these bloggers need regular content. Carlota added several additional pointers: Show, don’t just tell. Use multimedia content when possible. Differentiate yourself. Share your background, journey, and lifestyle with your followers. This creates a sense of interest among your audience. Observe people you admire online. Consider what they are doing and what you may want to incorporate into your own social media behaviors. If you speak multiple languages, don’t forget to Tweet (or participate in other social networks) in both languages. Use relevant hashtags. Join and participate in relevant niche online communities. Be patient. It’s better to have a small number of engaged fans than a large number of uninterested followers, and it takes time to build your own community online. We talked about trolls (or hostile, negative people) for a bit, since they tend to become more noticeable as you get more traffic to your content. Feel free to delete those comments! While it’s ok to commiserate for a few minutes, you should not let negative responses stop you from reaching your goals. The fact that trolls are even contacting you means that you are becoming more noticed! Carlota mentioned that the stress of “being a success” can prevent you from learning from your own failures. Striving for perfection can hamper your development as an entrepreneur. We both discussed the importance of learning from your failures and mistakes so you can improve your business. Marinke Slump asked about time management. Carlota’s suggestions included: Prioritize 1-3 tasks each day that will create opportunities for the next day (or in the near future). Focus on your priority tasks during the time of day when you feel the most alert and creative. Work backwards from major goals. I added some tips: Don’t let your work expand beyond your capacity. A solopreneur’s work can continuously expand, especially when your business is launching or in a growth phase. Outsource some of your work, specifically the work that doesn’t produce income, that you don’t enjoy, and/or that you aren’t very good (or efficient) at completing. If your financial situation isn’t yet strong enough to support hiring, you might consider high school or college student interns, bartering with related professionals, or working with a retired volunteer. Christina asked about the balance between making money and taking lessons to improve your skills. Both Carlota and I believe that continual improvement is critical to the long-term success for your business. We suggested several ways to finance improving your skills: Consider bartering with teachers. Do you have a skill that your teacher might be interested in learning? Take on a freelance gig or part-time job specifically to earn money for your training and professional development. Ideally, the job should be high paying, utilize skills you want to highlight, and/or be simple and not energy-draining. Reach out to authors, online teachers, and other sources for free review copies/courses that you can review on your blog or elsewhere online. If you enjoyed this episode The Creative Yarn Entrepreneur Show is no longer broadcasting. Episodes are available as a service to the yarn community. This episode originally aired in December, 2014. Be aware that content may be outdated. If you'd like to chat with other yarn-related business owners, join the Creative Yarn Entrepreneurs Facebook group. Support Marie's work by buying one of her books, Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students (Amazon | Gumroad) or Design It, Promote It, Sell It: Online Marketing for Your Crochet and Knit Patterns (Amazon | Gumroad).