Podcasts about don't think

Thought needs to be reserved for where it is impactful.Don't Think, just do.Leave your thoughts to be free to think about what you need to think about and to trust in G-d.

Another "You Gotta Eat Your Spinach" episode with physically fit, fit, fit comedian Jeff Leach. Jeff gives Bronston Jones the best advice he's ever heard, "Don't Think." Listen in and remember and don't think. 

He's been called "The Father of Modern Branding." If you've ever read anything about branding or brand strategy, my guest today requires no introduction. I'm talking to David Aaker, author of over a dozen books and hundreds of articles about marketing and branding, Professor Emeritus at the Haas School of Business, UC Berkeley, and Vice-Chair at Prophet, a global marketing and branding consultancy. Given this season is about positioning and brand platforms, I couldn't pass up the opportunity to ask David directly about his brand vision model, which most people refer to simply as "the Aaker Model." We also talked about two of his most recent books, some of his favorite brands, a few books, and his advice for junior people in the branding industry. Aaker on Branding I kicked off the conversation by asking David about one of his latest books, Aaker on Branding: 20 Principles That Drive Success. David says he wrote the book because employees at Prophet were asking him what they should read and he was tired of saying "these 40 pages in this book...these 80 pages in this book." He wrote Aaker on Branding to "capsulize the main ideas that were in each of those books" into a "Reader's Digest version." Aside from the brand vision model (see below), other big-picture advice in the book includes: "Move from brand competition to subcategory competition if you want to grow." Regarding portfolio strategy, "you have to make [a family of brands] work so they generate synergy and they generate clarity and they generate relevance." Develop a "shared interest program." Tell stories. The brand vision model (the Aaker model) Seven of the principles in Aaker on Branding have to do with what he calls "brand vision," which others (including Prophet) refer to as "brand positioning." David says, "There's a lot of things you can call it...actually, the terminology is not so important. What is important are some fundamental ideas." He created his brand vision model (originally called the brand identity model) because he was convinced advertising agencies were doing it wrong by attempting to reduce brands to three-word phrases. Brands are multidimensional, so David created a model that allows for any number of elements (some are core, others are extended and "provide extra texture and guidance"). He's also against "fill-in-the-box" models that force strategists to populate a model with ideas that may not be relevant to the brand in question. For example, a product brand won't need organizational values and a B2B corporate brand may not need a brand personality. I asked David what determines whether an idea rises to the level of a brand vision element. According to David, elements should: Differentiate from other brands, Resonate with customers, and Be something you can deliver (either a proof point, which you can already deliver, or a strategic imperative, which is aspirational but attainable). David agreed, however, that not every element has to meet all three of these criteria, although there's "no hard and fast rule." The model consists of 12 elements arranged into four dimensions: Brand as Product, Brand as Organization, Brand as Person (including brand personality), and Brand as Symbol. David clarified that these dimensions are really there to ensure you've thought about every possible way of expressing the brand's identity, rather than requiring the strategist to answer every question or fill in every box. Creating Signature Stories Next, we turned to Creating Signature Stories, David's most recent book. To write the book, David first had to define "what is not a story," given how overused the word has become in branding and marketing today. It's not facts, programs, descriptions, or attributes. He says, "It's a narrative-a once-upon-a-time narrative. It's involving, it's authentic, it's intriguing, and it has some sort of a 'wow' factor. It really jumps out at you. It's something you want to share with others because it's so entertaining, so informative, so relevant. And it has a strategic message." Throughout the conversation, David gives several examples of great signature stories, including UCHealth-specifically, Becky's story. David's has four high-level pieces of advice for creating signature stories: Believe in the power of stories. "You just have to get religion." Find strong stories. Not just any story will do. Figure out a way to get the stories produced so they're effective. Good presentation is key. Figure out a way to distribute the stories effectively. As to why stories are important for brands, David says, "Stories are just unbelievably powerful. It's astounding ... It turns out that stories get attention. It turns out that stories persuade-they change perceptions. ... They avoid counterargument." And the emotions from stories are transferred to the brand telling them. This is known as "affect transfer." Wrapping up In a handful of wrap-up questions, David shared his appreciation for Dove soap and their Real Beauty campaign and two "elephant books" (Don't Think of an Elephant by George Lakoff and Who Says an Elephant Can't Dance by Lou Gerstner. David's advice for junior people looking to get into the branding industry is to take advantage of the fact consultancies and client organizations are "just absolutely terrified about becoming relevant in the digital age." If you're young, he says, take advantage of the fact you understand social media, statistics, or data analysis, and use that knowledge as a way to open the door. To learn more about David, visit davidaaker.com. That URL will redirect you to his blog on the Prophet website, where you can also read about his latest books and find links to buy them. You can also follow David on LinkedIn, Twitter, or Medium.

Late summer 2004, I recorded conversations with Thomas Frank on What's the Matter With Kansas? and with George Lakoff on Don't Think of an Elephant. We were deep in two wars and three months from the Bush-Kerry election. Both Frank and Lakoff point to blind spots about the way we see the world, how we frame what we experience, and how powerful both can be. What do they have to tell us today three months from the 2018 midterms?

I have to be honest with myself and with you. I made a mistake, I "thought" when I should have just traded. I have had on my wall for years a piece of paper with 2 words, those words are "DON'T THINK" but the words came down recently when my office was soundproofed. Time for them to go back up! LEARN FROM MY MISTAKE! See acast.com/privacy for privacy and opt-out information.

In Episode 27, we play our new game show developed just for Trump's first year in review, The Presidency. Join in and see how well you know the answers! Our Trumpster Fire consists of two words. Our newest segment, Fierce Woman Warrior, is a brief profile on an amazing woman who is actively working to change her community. Our Fierce Woman Warrior this episode is Tarana Burke, founder of the #metoo movement. Our Media Minute asks you to read George Lakoff's book Don't Think of an Elephant and our Activist Action asks you to visit the Women's March web site for additional activist actions you can easily accomplish throughout the year. Empower yourself by joining our community and feel less alone in this topsy-turvy time. Share this episode with your social media networks and ask others to listen and join this fight (we are also on iTunes, Stitcher, TuneIn, and Google Play Music). We are in this together. Please listen and share our podcast with your like-minded friends. We need your help to build our audience and community! Follow us on Facebook, Twitter, Instagram, and on our web site where we post links and additional information from the current episode. Thank you for listening! Like our work? Become a patron for $1 a month and help us be sustainable. That's less than a cup of coffee to help support our feminist/activist podcast. Click the little green "Become a Patron" button on this screen to start your patronage today! (At $8/month, you'll get access to every episode and Expert Extra AS SOON AS WE POST THEM, along with an Inside 254 writing journal, stickers, shout-outs, and love!) Want to help us out with expenses, but don't want the monthly patron option? You can make a one-time donation at our GoFundMe page. Thanks for helping us be sustainable for you for the long-term, community!

We Can Talk About Podcast Season 1, Episode 12 A special interview with Dr. George Lakoff, author of "Don't Think of an Elephant" and other works that are the inspiration for the podcast. We talk emotions, facts, alternate facts, Yogi Berra, KellyAnne Conway, how KellyAnne Conway is kind of like Yogi Berra, systemic causation, mirror neurons, monkeys, electrodes being stuck in monkey brains, French philosophers, French philosophers who didn't know anything about monkey brains, and the problem with college. Among other things...

We are challenged in the scriptures to use our minds to think… And at times we are even encouraged not to think! The believers mind is the real battlefield. Understanding what to think and when to think, is vital to our succeeding, and even our survival.

Host: Chris Mooney George Lakoff is a cognitive linguist at the University of California at Berkeley. But unlike many of his scientific peers, he's known as much for his work on politics as for his research. Lakoff the famed author of many books on why the left and right disagree about politics, including Moral Politics, Don't Think of an Elephant, Thinking Points, and most recently, The Political Mind: Why You Can't Understand 21st Century Politics with an 18th Century Brain.  Throughout these works Lakoff has applied cognitive and linguistic analysis to our political rifts, and his ideas about "framing," "metaphor," and the different moral systems of liberals and conservatives have become very widely known and influential.

Hey listeners! This is the last show this year from the FreeRadioSAIC studios. This ep. has material about Richard Pryor, Stanley "Tookie" Williams, the WAR ON CHRISTMAS, and the book (my new bible) "Don't Think of an Elephant." I'll still be podcasting during the break so this isn't the last show of the year or anything like that. Please feel free to comment or send me a message if ya like.