Podcasts about Aaker

In a riveting conversation with marketing luminary David Aaker, we delve into the realm of purpose-driven branding and its transformative potential for businesses worldwide. Aaker, hailed as the father of modern branding, shares insights from his latest book and unravels the intricate dynamics of embedding purpose into brand identity. From defining purpose-driven branding to examining its long-term business benefits, Aaker navigates through the evolving landscape of consumer expectations and ethical imperatives. 00:40- About David Aaker David Aaker serves as Vice Chairman at Prophet, a global growth consultancy.  He is also known as the “Father of Modern Branding”. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. Aaker has authored and published hundreds of articles and 17 books, including ‘Aaker on Branding: 20 Principles That Drive Success', ‘Brand Relevance', and ‘Spanning Silos, Brand Portfolio Strategy'. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

"The Dragonfly Effect" by Jennifer Aaker and Andy Smith is a compelling guide on leveraging social media for social change. Named after the dragonfly, symbolizing efficient movement, the book outlines a clear roadmap for impactful social media strategies. There are four key elements that the book shares. The first key element is 'Focus,' emphasizing the importance of a single, clear goal and a focused message. The authors stress the need for clarity on both the objective and its significance. Next is 'Grab Attention,' advising on standing out in the crowded social media landscape. Aaker and Smith recommend using vivid storytelling, surprising facts, or emotional content to make messages memorable. Then, 'Engage' focuses on building a bridge between attention and action. The book delves into strategies for creating personal connections with the audience, using compelling narratives, interactive content, and fostering a sense of community. Finally, 'Take Action' guides on converting engagement into real-world impact. The authors offer practical tips to encourage the audience to take the next step, whether it's donating, volunteering, or spreading the word. "The Dragonfly Effect" is an insightful, practical guide combining persuasion psychology with social media power. With its emphasis on focus, attention, engagement, and action, the book provides a clear and concise roadmap for driving social change through strategic social media use.

  David Aaker is the world's leading brand strategist, having created the most recognized brand strategy model, written 18 books, and helped countless companies develop successful approaches to brand equity management. Join us as he shares the progression of his career and the evolution of his thinking regarding the real sources of brand value. A successful brand, he says, needs energy, differentiation, and engagement. Managers must think long-term about their brands, and use brand equity strategies to resist the pressure to make reactive, short-term adjustments. Take a listen to learn why disruptive innovation is essential to survive and thrive in our fast-changing world. Bonus tip: Learn the reason Professor Aaker considers Brand Portfolio Analysis to be his single most important book. About our Guest: David Aaker is the Vice Chairman of Prophet and Professor Emeritus at the BerkeleyHaas School of Business. He is the winner of five career awards including the NYAMA Marketing Hall of Fame. He has published over 120 articles and 18 books that have sold well over 1 million copies and been translated into 18 languages. They include Managing Brand Equity, Building Strong Brands, Aaker on Branding, Creating Signature Stories, Owning Game-Changing Subcategories and The Future of Purpose-Driven Branding. The first two of these have received over 45,000 citations. Sometimes called the Father of modern branding, he was named one of the top five most important marketing/business gurus in 2007 and won awards for the best article in the California Management Review and the Journal of Marketing (twice). WVU Marketing Communications Today: Marketing Legends is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

Behavior scientist Jennifer Aaker debuts on the show to explain how to find our purpose and how we should actually measure success.    Source: Rethinking Happiness with Dr. Jennifer Aaker, General Atlantic Professor   Connect with Jennifer Aaker:    LinkedIn: Jennifer Aaker   Instagram: jenniferaaker   Books:   Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.) (Most Recent)   The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change (Referenced In Talk)   Hosted by Malikee Josephs (Pronounced Muh leek Jo seffs)    Give Me A Shout:   Follow Me On Instagram @DepressionDetoxShow.   Email me: mj@depressiondetoxshow.com   Support The Show: Donate

Think about some of the most successful brands in the business: Amazon, Tesla, Etsy… the list goes on. They all have certain qualities in common: they took a unique approach to an existing category of products and services and they continued to innovate and grow their brand to meet the changing needs of their customers.  When it comes to developing your brand, there is no one better to learn from than David Aaker. David is a brand consultant and strategist who is known as the “Father of Modern Branding.” His book, Brand Relevance: Making Competitors Irrelevant, was named among the "Ten Marketing Books You Should Have Read" by Advertising Age in 2011 and named one of the top 3 marketing books of the year by Strategy and Business.  In this episode of YAP, David and Hala talk about how to build brand loyalty and keep your brand relevant. He explained how to dominate subsections of existing product categories rather than trying to build entirely new ones and gave examples of businesses that are dominating their industries. They talked about how the digital age is affecting the process of product innovation and how to elevate your brand by aligning it with a mission.  Topics Include: - The problem with the BDG model of strategy  - The pillars of the Aaker Model  - What is brand loyalty?  - Brand relevance  - How to lose relevance  - David's latest book - What is a game-changing subcategory?  - Which businesses are properly dominating their industries?  - Must-haves vs. parody must-haves - Finding the right subcategory  - Creating barriers for your competition  - Disruptive innovation - The digital age's impact on subcategory growth - Elevating your brand by connecting it with a higher purpose  - David's secret to profiting in life - And other topics… David Aaker is a brand strategist who is known as the Father of Modern Branding. He serves as Vice-Chair at Prophet, which helps clients grow in the face of disruption. David is an active branding consultant, Professor Emeritus at the Haas School of Business and UC Berkeley. He is a revered speaker and thought leader. His books have been translated into 18 languages and have sold over 1 million copies. He has also developed several well-known marketing and branding concepts such as the Aaker brand vision model.  In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. In 2020, he was the recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. Sponsored By: Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify's entire suite of features ClickUp - Sign up today at ClickUp.com and use codeUse code YAP to get 15% off ClickUp's massive Unlimited Plan for a year! The Jordan Harbinger Show - Visit jordanharbinger.com/start to get started! Sabio - Save $125 on your total bootcamp cost! Visit sabio.la/YAP to learn more Ethos - Go to ethoslife.com/YAP to get your free life insurance quote today Resources Mentioned: David's Latest Book: Owning Game-Changing Subcategories  Prophet's Website: https://www.prophet.com/  David's LinkedIn: https://www.linkedin.com/in/davidaaker/  YAP's interview with Marietta Crawford: https://podcasts.apple.com/us/podcast/79-tell-your-brand-story-and-transform-your-career/id1368888880?i=1000490554815  Connect with Young and Profiting: Hala's LinkedIn: https://www.linkedin.com/in/htaha/     Hala's Instagram:https://www.instagram.com/yapwithhala/     Hala's Twitter: https://twitter.com/yapwithhala  Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/  Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046 Learn more about your ad choices. Visit megaphone.fm/adchoices

Rosenborg har vunnet tre på rad, og Casper Tengstedt har introdusert seg med et smell! Da frister det jo veldig å være positiv, men så kan man kanskje ikke overse de siste 20 minuttene heller - for målet må jo være å gjøre noe med det som kan bli bedre, ikke bare marinere seg i det som er bra? Neida, vi er bare negative for å være giftige, vi. :) Med en Eirik på sydenferie og en Rune som har "tatt en Vecchia" får vi denne gang besøk av Kjernen-styremedlem Daniel Aaker til å se på tingenes tilstand. I tillegg får vi underveis i episoden besøk av ingen ringere enn Cecilie Gotaas Johnsen - Rosenborgs relativt ferske styreleder, som snakker litt om hvordan styret i praksis nå begynner arbeidet med å definere hva et felles RBK skal være og hvordan de skal gjøre ting fremover. Vi takker Daniel som kunne stille opp på kort varsel, og selvfølgelig Cecilie som svarte villig på våre nerdete spørsmål om røde tråder og andre kampsaker. :) Vil du være med i vår Fantasy-liga for Elite/serien 2022 kan du melde deg på her! Vil du kjøpe Troillprat-merch kan du gjøre det her. Hvis du ønsker å komme med innspill til Troillprat i sanntid er det mulig å se oss live på YouTube når vi spiller inn tirsdager. Link til dette kommer typisk i løpet av timen før opptak starter kl. 20 på RBKweb-forumet, Twitter, Facebook og vår Discord-server.

Greater Wausau Chamber of Commerce President Dave Eckmann interviews David K. Aaker, IOM. Aaker is an international speaker, trainer and author and will present a Customer Service Interactive Seminar with the Chamber on Wednesday, August 31, 2022.Recorded on July 7, 2022

BIO: David Aaker, sometimes called the Father of Modern Branding, is the author of 18 books on branding and related topics. He is the vice-chair of Prophet, a global branding, growth, and transformation consultancy. STORY: David was an advisor to a software company acquired by Microsoft in the 80s. He had stock in the company but decided to sell it to save on taxes. The stock would now be worth millions of dollars. LEARNING: Don't let saving taxes drive your investment decisions. Keep your money in the market for as long as possible.   “Don't sell your stocks to save on taxes.”David Aaker  Guest profilehttps://www.linkedin.com/in/davidaaker/ (David Aaker), sometimes called the Father of Modern Branding, is the author of 18 books on branding and related topics. The last three are https://amzn.to/39nh5lc (Aaker on Branding), https://amzn.to/3MTDX9M (Creating Signature Stories), and https://amzn.to/3MNkVSd (Owning Game-Changing Subcategories). He is the vice-chair of https://www.prophet.com/ (Prophet), a global branding, growth, and transformation consultancy. Worst investment everDavid was an advisor to a software company that was a competitor to Windows in the 80s. The company was better than Windows but couldn't get any of the big computer companies to adopt it. And so they sold to Microsoft. David had stock in this company that he wanted to keep for his daughters. He later decided to sell his stocks to avoid income tax. Had David kept the stocks, his daughter would have millions of dollars today. Lessons learnedDon't let saving taxes drive your investment decisions. Andrew's takeawaysThe real long game in building a portfolio is letting time work its magic. So keep your money in the market for as long as possible. No.1 goal for the next 12 monthsDavid's goal for the next 12 months is to help people understand how to build brand assets and emphasize structures and financials in their strategic thinking. Parting words  “People should manage their charitable giving portfolio as they do their stock portfolio.”David Aaker  [spp-transcript]   Connect with David Aakerhttps://www.linkedin.com/in/davidaaker/ (LinkedIn) https://www.facebook.com/AakerOnBrands (Facebook) https://twitter.com/davidaaker (Twitter) https://www.prophet.com/thinking/aaker/ (Website) https://amzn.to/3y0Xpxf (Books) Andrew's bookshttps://amzn.to/3qrfHjX (How to Start Building Your Wealth Investing in the Stock Market) https://amzn.to/2PDApAo (My Worst Investment Ever) https://amzn.to/3v6ip1Y (9 Valuation Mistakes and How to Avoid Them) https://amzn.to/3emBO8M (Transform Your Business with Dr.Deming's 14 Points) Andrew's online programshttps://valuationmasterclass.com/ (Valuation Master Class) https://academy.astotz.com/courses/how-to-start-building-your-wealth-investing-in-the-stock-market (How to Start Building Your Wealth Investing in the Stock Market) https://academy.astotz.com/courses/finance-made-ridiculously-simple (Finance Made Ridiculously Simple) https://academy.astotz.com/courses/gp (Become a Great Presenter and Increase Your Influence) https://academy.astotz.com/courses/transformyourbusiness (Transform Your Business with Dr. Deming's 14 Points) Connect with Andrew Stotz:https://www.astotz.com/ (astotz.com) https://www.linkedin.com/in/andrewstotz/ (LinkedIn) https://www.facebook.com/andrewstotzpage (Facebook) https://www.instagram.com/andstotz/ (Instagram) https://twitter.com/Andrew_Stotz (Twitter) https://www.youtube.com/c/andrewstotzpage (YouTube) https://itunes.apple.com/us/podcast/my-worst-investment-ever-podcast/id1416554991?mt=2 (My Worst Investment Ever Podcast)

We are talking Humor today people!! We will dive into the Science of humor as we review some great insights in the book "Humor, Seriously - Why Humor is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)” This book is by Dr. Jennifer Aaker and Naomi Bagdonas: Dr. Aaker is the General Atlantic Professor at the Stanford Graduate School of Business; Naomi is a lecturer at the Stanford Graduate School of Business and an executive coach. We will explore the benefits of humor and levity in the workplace and help to dispel some of the myths that make humor a little scary for some to try out. Come laugh with us and explore how having a little more fun at work and in life in general can make a lasting change to your mindset and outlook on life. We will, of course, discuss how being more mindful and present - Right Here! Right Now! - will help with your humor. Come join us and make sure your smiles are primed to start laughing with this one!https://www.humorseriously.com/  10% Happier Podcast Episode on Humor, Seriously authors:https://podcasts.apple.com/us/podcast/ten-percent-happier-with-dan-harris/id1087147821?i=1000552264721 Humor, Seriously Ted Talkhttps://www.ted.com/talks/jennifer_aaker_and_naomi_bagdonas_why_great_leaders_take_humor_seriously 

David Aaker hailed the “Father of Modern Branding,” and Vice-Chair at Prophet is a recognized authority on branding, He has developed several concepts including the Aaker brand vision model.In this episode, we discuss all things brand related, in particular names. We covered:Why intellectual property is not included in the training of brand managersThe importance of being clear on the definition of IPThe different perspective that IP brings to namingNaming and whether descriptive names are a good choiceThe role of intellectual property in building barriers to entry against competitorsBrand equity — three things it consists inView the podcast transcript hereLinkedIn: David AakerTwitter: @DavidAakerdavidaaker.comValuable Resources:Brand Tuned ScorecardBrand Tuned Acceleratorwww.brandtuned.com 

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Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker.

Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker. 

Does positive thinking improve your health? Sure we've all heard to "look on the bright side" of things but what does the research say? I dive into this topic and share a few stories about my own experience with positive thinking. In this episode you will also hear: -Does your partner's optimism or pessimism impact your health? Where does optimism come from? Can you learn to become more optimism or is it something you are just born with/without? and more! Also mentioned in this show: Join the Clean-ish Eating program waitlist HERE to earn a $100 discount on the program. Enrollment opens December 9th so grab that discount before then! References used: - Arbel, R., Segel-Karpas, D., & Chopik, W. (2020). Optimism, pessimism, and health biomarkers in older couples. British Journal of Health Psychology, 25(4), 1055–1073. https://doi.org/10.1111/bjhp.12466 - Briley, D. A., Rudd, M., & Aaker, J. (2017). Cultivating Optimism: How to Frame Your Future during a Health Challenge. Journal of Consumer Research, 44(4), 895–915. https://doi.org/10.1093/jcr/ucx075 - Forsyth, D. M., Poppe, K., Nash, V., Alarcon, R. D., & Kung, S. (2010). Measuring changes in negative and positive thinking in patients with depression. Perspectives in Psychiatric Care, 46(4), 257–265. https://doi.org/10.1111/j.1744-6163.2010.00253.x - Liu, Y., Pettersson, E., Schandl, A., Markar, S., Johar, A., & Lagergren, P. (2021). Higher Dispositional Optimism Predicts Better Health-Related Quality of Life After Esophageal Cancer Surgery: A Nationwide Population-Based Longitudinal Study. Annals of Surgical Oncology, 28(12), 7196–7205. https://doi.org/10.1245/s10434-021-10026-w - Mosing, M. A., Zietsch, B. P., Shekar, S. N., Wright, M. J., & Martin, N. G. (2009). Genetic and Environmental Influences on Optimism and its Relationship to Mental and Self-Rated Health: A Study of Aging Twins. Behavior Genetics, 39(6), 597–604. https://doi.org/10.1007/s10519-009-9287-7 - Naseem, Z., & Khalid, R. (2010). Positive thinking and coping with stress and health outcomes: Literature review. Journal of Research & Reflections in Education, 42–61. - Ruthig, JoelleC., Holfeld, B., & Hanson, BridgetL. (2012). The role of positive thinking in social perceptions of cancer outcomes. Psychology & Health, 27(10), 1244–1258. https://doi.org/10.1080/08870446.2012.666549 Connect on FACEBOOK or INSTAGRAM

David Aaker hailed the “Father of Modern Branding,” and Vice-Chair at Prophet is a recognized authority on branding, He has developed several concepts including the Aaker brand vision model.In this episode, we discuss all things brand related, in particular names. We covered:Why intellectual property is not included in the training of brand managersThe importance of being clear on the definition of IPThe different perspective that IP brings to namingNaming and whether descriptive names are a good choiceThe role of intellectual property in building barriers to entry against competitorsBrand equity — three things it consists inLinkedIn: David AakerTwitter: @DavidAakerdavidaaker.comValuable Resources:Brand Tuned ScorecardBrand Tuned Acceleratorwww.brandtuned.com 

Welcome to Reimagining Company Culture, a series discussing emerging trends and priorities shaping the future of workplace culture and employee wellbeing. We highlight thought leaders who are constantly evolving their strategy and can provide insight to folks about how to address new business challenges.  AllVoices is on a mission to create safe, happy, and healthy workplaces for all, and we're excited to learn from experts who share our mission.In this episode of Reimagining Company Culture, we're chatting with Janelle Aaker, Former VP, Global Diversity & Inclusion at lululemon. As the VP of Global Diversity & Inclusion at lululemon, Janelle created and executed the DEI strategy for over 20,000 employees. Janelle held various senior leader roles at lululemon, including VP of Leadership & Development, Director of Talent Acquisition, and Director of People & Culture Business Partners.About AllVoicesIn today's workforce, people often don't feel empowered to speak up and voice their opinions about workplace issues, including harassment, bias, and other culture issues. This prevents company leadership from making necessary changes, and prevents people from feeling fulfilled, recognized, and included at work. At AllVoices, we want to change that by providing a completely safe, anonymous way for people to report issues directly to company leaders. This allows company leadership real transparency into what's happening in their companies—and the motivation to address issues quickly. Our goal is to help create safer, more inclusive companies.To learn more about AllVoices visit us at www.allvoices.co!

Why is ‘my brand is better than your brand' strategy irrelevant? How formation & re-framing of Game-Changing Subcategories is the only way to drive growth? Why becoming an exemplar brand is the key to relevance ? What has fundamentally changed in the relationship a consumer has with brand; and the role brands play in an organization? How is 'signature story' a strategic asset ? What makes an effective signature story ? How to build a culture of story-telling ? The “Father of Modern Branding”, David Aaker answers the above questions. David serves as Vice Chairman at Prophet, a global growth consultancy.David has been the Professor of Marketing Strategy at Haas School of Business since 1971. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. David Aaker has authored and published hundreds of articles and 16 books, including Aaker on Branding: 20 Principles That Drive Success, Brand Relevance, Spanning Silos, Brand Portfolio Strategy, Building Strong Brands, and From Fargo to the World of Brands. His books have been translated in 18 languages and sold over 1 million copies. You can follow David Aaker on his blog at wwwdavidaaker.com You can connect with his company at www.prophet.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ 00:00 Introduction to the 'Father of Branding' 01:51 David Aaker on 'What led him to write on brands' 06:42 About David's Book “Aaker on Branding' 08:09 Changes in the Relationship a Consumer with the Brand 11:25 Owning Game-changing Subcategories 16:27 Ways to Finding and Own Subcategories 20:02 Signature story as a Strategic Asset 25:27 Examples of Brands with Great Signature Stories 30:00 The Process, Skills for Great Storytelling 34:10 Why An Organization needs to have a Story Culture 36:18 Brands and Stories 40:12 Personally Speaking with Dave - Rapid Fire Follow Jagged with Jasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #davidaaker #davidaakerbook #brandingstrategy #davidaakermodel

Today we talk to fiber artist Kathleen Aaker of Riverweave by Kathleen. We talk about the process when creating, using sustainable products in her work, what's coming down the road for this artist, and hitting up the upcoming art fairs after covid. https://riverweavebykathleen.comYou can find more conversations, food reviews, live music and events on our website https://lacrosselocal.com.This podcast is sponsored by Artspire https://artspire.thepumphouse.org!

In this episode, we welcome Dr. Christer Aakeröy, university distinguished professor in the Department of Chemistry at Kansas State University. Dr. Aakeröy’s research lab focuses on supramolecular and crystal engineering. By translating molecular function into predictable intermolecular recognition, he is creating versatile pathways for improving processing, performance and shelf life of pharmaceuticals, agrochemicals, dyes, and energetic materials.

“A group of behavioural scientists walk into a bar…”   Sounds like the start of a joke right - it's not. Those ten people were gathering to perform sketch comedy and two of them ended up researching the hypothesis that humour is serious business and that it is vastly underleveraged in most workplaces today.    Dr Jennifer Aaker and Naomi Bagdonas now teach the course Humor: Serious Business at the Stanford Graduate School of Business and have co-authored the book Humor, Seriously: why humor is a secret weapon in business and life. They explain what levity does to our brains and how anyone can harness it and use it skilfully at work. Can you spot the finger in the photo? Now that's funny. What is your humour type? Here is the quiz. (This program first aired on Radio National on Monday November 2, 2020.) Producer: Maria Tickle

“A group of behavioural scientists walk into a bar…”   Sounds like the start of a joke right - it’s not. Those ten people were gathering to perform sketch comedy and two of them ended up researching the hypothesis that humour is serious business and that it is vastly underleveraged in most workplaces today.    Dr Jennifer Aaker and Naomi Bagdonas now teach the course Humor: Serious Business at the Stanford Graduate School of Business and have co-authored the book Humor, Seriously: why humor is a secret weapon in business and life. They explain what levity does to our brains and how anyone can harness it and use it skilfully at work. Can you spot the finger in the photo? Now that's funny. What is your humour type? Here is the quiz. (This program first aired on Radio National on Monday November 2, 2020.) Producer: Maria Tickle

“A group of behavioural scientists walk into a bar…”   Sounds like the start of a joke right - it’s not. Those ten people were gathering to perform sketch comedy and two of them ended up researching the hypothesis that humour is serious business and that it is vastly underleveraged in most workplaces today.    Dr Jennifer Aaker and Naomi Bagdonas now teach the course Humor: Serious Business at the Stanford Graduate School of Business and have co-authored the book Humor, Seriously: why humor is a secret weapon in business and life. They explain what levity does to our brains and how anyone can harness it and use it skilfully at work. Can you spot the finger in the photo? Now that's funny. What is your humour type? Here is the quiz. (This program first aired on Radio National on Monday November 2, 2020.) Producer: Maria Tickle

Today it’s great to chat with Jennifer Aaker and Naomi Bagdonas on the podcast. Dr. Jennifer Aaker is the General Atlantic Professor at the Stanford Graduate School of Business and a leading expert on how purpose and meaning shape individual choices and how technology can positively impact both human well-being and company growth. Her work has been widely published in lead in scientific journals and featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science. A recipient of the Distinguished Scientific Achievement Award and the MBA Professor of the Year, Aaker counts winning a dance-off in the early 1980s among her greatest feats. Naomi Bagdonas is a Lecturer at the Stanford Graduate School of Business and an Executive Coach. She helps leaders be more creative, flexible and resilient in the face of change by facilitating interactive sessions for Fortune 100 companies and coaching executives and celebrities for appearances ranging from Saturday Night Live to the Today Show. Formally trained at the Upright Citizens Brigade Theatre, Bagdonas performs at comedy venues and teaches improv in San Francisco’s county jail. Her constant stream of foster dogs describe her as gullible and full of treats. Topics [3:15] Why the world needs more humor [6:06] Humor at the expense of others/4 Styles of humor [8:49] Origin story of “Humor, Seriously” [12:51] The bottom-line value of humor [18:19] How to infuse humor in the workplace [22:05] Jennifer’s thoughts on humorlessness [24:58] Cultivating the comedian’s toolbox [28:30] How to create your own signature joke [30:17] Scott and Naomi’s experiences at Upright Citizen’s Brigade [34:11] The link between humor and mental health [37:45] The relationship between status and humor [42:17] The value of self-deprecating humor [44:10] The importance of context in humor [50:22] One of Jennifer’s pranks on her students [51:21] Biological vs cultural dimensions of humor [54:58] How humor reflects elements of our society [58:27] Should there be moral rules for comedy? [1:03:13] Why truth and misdirection are at the core of comedy --- Support this podcast: https://anchor.fm/the-psychology-podcast/support

Do you ever feel like you don’t show your real personality at work? Our guests this week, Dr. Jennifer Aaker and Naomi Bagdonas, say unfortunately, that’s pretty common. They study and teach at Stanford’s business school. And through their research, they found it’s okay - and important - to show your coworkers that you’re human. Which includes having a sense of humor. This week, they sat down with us to share why laughter really can be the best medicine...especially in a Zoom meeting.  In this episode, Dr. Aaker and Naomi share tips on how to read the room - or the Zoom (22:08), why managers can build stronger relationships with their team using humor (18:32), and how humor can help you land a job (29:20).  If you want to learn more, you can buy their new book. It’s called “Humor, Seriously.” Seriously. Buy it here: https://www.humorseriously.com/buy.  PS: We're calling all Skimm'd from the Couch listeners. Help us help you by filling out this five minute listener survey. Find it here: theskimm.com/podsurvey. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jennifer Aaker, a Stanford professor, and Naomi Bagdonas, an executive coach, say that, even in times of stress and crisis, leaders should use and encourage good humor and levity at work as a way of building employee morale and engagement. That doesn't mean you have to tell jokes all the time. Instead, figure out what kind of humor works best for you and learn to pinpoint the opportunities for using it to best effect. They explain what makes things funny (hint: surprise) and the pitfalls managers should avoid. Aaker and Bagdonas are the authors of the book “Humor, Seriously: Why Humor is a Secret Weapon in Business and Life.”

Jennifer Aaker and Naomi Bagdonas teach a popular class at Stanford Business School entitled, “Humor: Serious Business”. Their mission, they say, is to make sure that the next generation of leaders don’t launch into the world “without a healthy dose of humanity, humility and intellectual perspective that only humor can bring.” They argue we need more human connection in the workplace, not just “professionalism”, especially in a time when in-person meetings have been replaced by Zoom. Aaker and Bagdonas join us to talk about how to bring more laughs to work and life, and their new book, Humor, Seriously: Why Humor is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.)

Drei wichtige Voraussetzungen, für Purpose-Impact In dieser Folge habe ich keinen Gast im Studio, sondern möchte die Gelegenheit nutzen, euch zum einen drei wichtige Voraussetzungen für Purpose-Impact aufzeigen und zum anderen drei der vielen Themen der ersten 11 Podcast-Folgen aufgreifen und vertiefen. Diese Folge ist bewusst deutlich kürzer als die vorangegangenen, um euch sehr kompakt wissenswertes zum Thema Corporate Purpose zu präsentieren. Drei wichtige Voraussetzungen, für Purpose-Impact David Aaker hat kürzlich in einem Vortrag drei Voraussetzungen formuliert, damit ein Purpose in einem Unternehmen Mehrwert schaffen kann. 1. Der Purpose muss authentisch sein: Ein Purpose muss aus der DNA eines Unternehmens abgeleitet werden, d.h. er kann keine Erfindung sein, keine Fiktion und auch keine Vision darüber, wer oder was ein Unternehmen gerne sein würde – auch wenn dies nicht heißt, dass das Unternehmen alles, was der Purpose zum Ausdruck bringt bereits erreicht haben muss. Und trotzdem kann er nur etwas sein, was im Inneren des Unternehmens bereits lebt, etwas, dass das Unternehmen in seinen Kernwerten ausmacht, etwas, an dem die gesamte Organisation ausgerichtet ist. 2. Der Purpose muss konsistent gelebt werden: Purpose zu einem Marketingthema zu machen, ist wohl der größte Fehler, der heute noch Unternehmen unterläuft. Wird Purpose verwechselt mit einer Markenpositionierung oder gar einem Markenslogan, kann er keine Kraft im Unternehmen entwickeln. Dann ist und bleibt er das, als was er eingesetzt worden ist, nämlich eine kommunikative Darstellung, dessen, was das Unternehmen gerne darstellen möchte. Ein konsistenter Purpose dagegen zieht sich durch alle Abteilungen, alle Prozesse und vor allem alle Unternehmensentscheidungen hindurch. 3. Der Purpose muss „core to the value of the brand and the team” sein An diesem Punkt stellt man am häufigsten fest, dass der Purpose an seiner Bestimmung vorbei geht. Denn „core to the brand“ ist nicht werblich gemeint, sondern im Sinne der Wertschöpfung eines Produktes oder einer Marke. Nur wenn der Purpose einer Marke oder eines Unternehmens untrennbar mit der Wertschöpfung verbunden ist, kann ein Purpose sein Potential entfalten. Aaker sagt dazu, dass der Purpose kein „dead end“ sein darf, also nicht das Budget eines Unternehmens belasten darf, sondern die Zielverfolgung des einen (Purpose oder Profit) ist gleichermaßen auch die Zielverfolgung des anderen. Wer das bei der Entwicklung seines Purpose beachtet, wird sich über die enorme Kraft freuen können, die ein Purpose in der Lage ist zu entwickeln. Einige Themen haben unsere Gäste der letzten 11 Folgen in besonderem Maße geschäftig. Davon stelle ich drei hier noch einmal explizit vor: 1. Kooperation ist der neue Wettbewerbsvorteil: Unternehmen mit Purpose zeigen sich in besonderem Maße kooperationsbereit und auch -fähig. Wunderbares Beispiel ist hier die HamburgsWertstoffInnovative, bei der Unilever, die Technische Universität Hamburg, der Entsorgungsdienstleister Veolia und die Stadtreinigung Hamburg in einer Kooperation das erste Kreislaufprojekt aus Hamburger gelben Tonnen entwickelt haben [www.hamburgswertstoffinnovative.de]. Unternehmen mit Purpose gelingt es besser, das Ziel in den Mittelpunkt ihrer Bemühungen zu stellen, statt etwaige Abgrenzungsbemühungen von Wettbewerbern und anderen Marktteilnehmern. Purpose ist damit in der Lage „alte Grenzen“ zu überwinden. 2. Auch nachhaltige Marken müssen sexy sein Soll ein Purpose seine ganze Kraft entfalten, kann er nicht für Nichenangebote vorbehalten bleiben, die einer Zielgruppe dienen, die bereit ist, auf vieles zu verzichten. Um Menschen für einen nachhaltigeren Konsum zu begeistern, müssen Produkte und Marken die gleiche Begeisterung beim Konsumenten auslösen, wie konventionelle Produkte. 3. Ein Purpose kann ein starker Treiber in einer Transformation sein Welche enorme Kraft ein Purpose in einer Transformation entwickeln kann, ist in der Podcastfolge mit mei

En este episodio estamos (des)aprendiendo sobre nuestra complejidad emocional. Específicamente: Qué es la complejidad emocional Por qué nos relacionamos con las emociones de manera unidimensional Cómo hacer las paces con nuestras múltiples emociones Qué emociones pueden coexistir en nuestro mundo interno Episodios complementarios para seguir la conversa: E008 - ¿Existen las emociones buenas y malas? E021 - ¿Hay espacio en la vergüenza en mi vida? E029 - ¿Por qué siento culpa por mis privilegios? E039 - ¿Cómo ampliar mi vocabulario emocional? ¿Quieres más contenido así? Sígueme en Instagram Suscríbete a mi Newsletter Semanal Investigación mencionada en el episodio: Williams, P., & Aaker, J. L. (2002). Can Mixed Emotions Peacefully Co-Exist?. Journal of Consumer Research, 28 (4), 636-649. http://dx.doi.org/10.1086/338206

On the fifth episode of PNW Mike Check, Mike interviews Shelley Aaker, the director of broker services and office manager of Windermere Kirkland. Shelley talks about her day-to-day working closely with brokers and what it takes to manage a growing team. 

CAS 12 - 17 - 2-2020 Larry Aaker Winner GBB by Calling All Sports

“A group of behavioural scientists walk into a bar…”   Sounds like the start of a joke right - it’s not. Those ten people were gathering to perform sketch comedy and two of them ended up researching the hypothesis that humour is serious business and that it is vastly underleveraged in most workplaces today.    Dr Jennifer Aaker and Naomi Bagdonas now teach the course Humor: Serious Business at the Stanford Graduate School of Business and have co-authored the book Humor, Seriously: why humor is a secret weapon in business and life. They explain what levity does to our brains and how anyone can harness it and use it skilfully at work. Can you spot the finger in the photo? Now that's funny. What is your humour type? Here is the quiz. Producer: Maria Tickle

“A group of behavioural scientists walk into a bar…”   Sounds like the start of a joke right - it’s not. Those ten people were gathering to perform sketch comedy and two of them ended up researching the hypothesis that humour is serious business and that it is vastly underleveraged in most workplaces today.    Dr Jennifer Aaker and Naomi Bagdonas now teach the course Humor: Serious Business at the Stanford Graduate School of Business and have co-authored the book Humor, Seriously: why humor is a secret weapon in business and life. They explain what levity does to our brains and how anyone can harness it and use it skilfully at work. Can you spot the finger in the photo? Now that's funny. What is your humour type? Here is the quiz. Producer: Maria Tickle

CAS 8 - 18 - 2-2020 Dan Aaker Winner FB and AD by Calling All Sports

Humor does more than just make people laugh. It allows you to connect with your audience, diffuse tension, elevate status, and compel others to your point of view. Humor can also help you and your message stand out, yet most of us hesitate to use humor, especially in our professional lives.In this episode of Think Fast, Talk Smart, Matt Abrahams speaks with Stanford GSB Professor Jennifer Aaker and Lecturer Naomi Bagdonas about when and how humor operates in the work place. “Many believe that humor simply has no place amidst serious work,” Professor Aaker says. “Yet showing your sense of humor can make your peers and your friends attribute more perceptions of confidence and status to us while also cultivating a sense of trust.”Aaker and Bagdonas are are the authors of Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life, which comes out in October of this year. Think Fast, Talk Smart is a podcast produced by Stanford Graduate School of Business and hosted by Matt Abrahams. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication.

This week on Remarkable People, Guy Kawasaki interviews David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet, a global marketing and branding consultancy. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing.

Today's episode features a rare repeat guest: none other than David Aaker, Professor Emeritus at the Haas School of Business, UC Berkeley, Vice-Chair at Prophet, a global marketing and branding consultancy, and prolific author of books and articles about branding. Last time David was on the podcast, we talked about two of his books, Aaker on Branding, 20 Principles that Drive Success, and Creating Signature Stories. We also talked at length about his brand vision model. If you’re interested in hearing that longer conversation with “the Father of Modern Branding,” go take a listen. This time, we’re talking about David’s newest book, Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age. The premise of the book is that the only way for a business or brand to grow (with rare exceptions) is "to create or find 'must haves' that define whole new subcategories that can attract a loyal customer following." During the conversation, David explains where he got the idea for the book, what he means by terms like "game-changing subcategory" and "must haves," and how digital has changed everything. He also illustrates his ideas through examples like Dollar Shave Club, Apple, and Airbnb. At the end of the conversation, David provides one final piece of advice to business owners and brand managers: "Look for opportunities to create subcategory platforms—new ways [of] looking at what the customer is using and their relationship with the brand. And when you see one, think long and hard before you turn your back on it. ... Take some risks and make some investments, make some commitments. Because that's really the only way to grow."

Kommenteerib, informeerib ja presenteerib Toronto ülikooli professor Andres Kasekamp

Kommenteerib, informeerib ja presenteerib Toronto ülikooli professor Andres Kasekamp

Ever feel like you don’t have enough time or that time is dragging on? Sure, we can’t control clock time, but we can learn to control brain time. Talk psych to us: Instagram: @talkpsychtomepodcastFacebook: @talkpsych2meTwitter: @talkpsych2meEmail: talkpsychpodcast@gmail.comFurther Reading:Psychological time as information by Zakay (2014)Time Warped: Unlocking the Mysteries of Time Perception by Hammond (2013) Does being bored make us more creative? by Mann and Cadman (2014) Flow: The Psychology of Optimal Experience by Csikszentmihalyi (2008) The effect of mindfulness meditation on time perception by Kramer, Weger, and Sharma (2013)The Possibilian by Bilger (2011)Awe expands people’s perception of time, alters decision making, and enhances well-being by Rudd, Vohs, and Aaker (2012) Vacationers happier, but most not happier after a holiday by Nawijn et al. (2010)You’re having fun when time flies: the hedonic consequences of subjective time progression by Sackett et al. (2009)Produced by Scarlet Moon ThingsMusic by Barrie Gledden, Kes Loy, and Richard Kimmings

We can alter how we perceive time. Maybe you feel like time is really scarce, learn about the psychology of how to make time feel more plentiful! [00:00] Intro [01:49] Time and awe [05:34] Time perception [09:29] Buying time [11:50] Making your life seem longer [15:30] What did we learn today?   References: Rudd, M., Vohs, K. D., & Aaker, J. (2012). Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being. Psychological Science 23(10) 1130 –1136. https://doi.org/10.1177/0956797612438731 Niiya, Y. (2019). My Time, Your Time, or Our Time ? Time Perception and Its Associations with Interpersonal Goals and Life Outcomes. Journal of Happiness Studies, 20(5), 1439–1455. https://doi.org/10.1007/s10902-018-0007-y Whillans, A. V, Dunn, E. W., Smeets, P., Bekkers, R., & Norton, M. I. (2017). Buying time promotes happiness. PNAS 114(32), 8523–8527. https://doi.org/10.1073/pnas.1706541114 Zhang, J. W., & Howell, R. T. (2011). Do time perspectives predict unique variance in life satisfaction beyond personality traits ? Personality and Individual Differences, 50(8), 1261–1266. https://doi.org/10.1016/j.paid.2011.02.021 Wittmann, M., & Lehnhoff, S. (2005). Age effects in perception of time. Psychological Reports, 97, 921-935. https://doi.org/10.2466/PR0.97.7.921-935

Brand Persona / Brand Personality is a set of human-like characteristics. Why does this matter ? Researchers found out that brands that display more familiar human characteristics are better aligned to connect with their intended audience. How Brand Personalities help market my brand better ? 1. Differentiating your brand from the competition. By addressing different personalities, the same product is now appealing to varied audience. 2. Setting the tone for your brand. The tone of voice for your voice is crucial in developing marketing strategies. 3. Conveying your brand massages. After establishing your tone of voice; crafting your brand massages become much easier and more structured. The emotional response you intend to evoke on your target audience becomes clearer. 4. Building trust. Trust and credibility are the 2 most important secrets to success. Without them, people will not buy into your marketing massages. By associating your brand with personality traits that people can emotionally connect with you and your brand. Find out about Aaker’s 5 core dimensions of brand personality that you can use on FB or IG. *** Fine me at *** Anchor https://anchor.fm/journey2Millionaire FB group www.facebook.com/Journey2Millionaire IG www.instagram.com/journeytomillionaire

He's been called "The Father of Modern Branding." If you've ever read anything about branding or brand strategy, my guest today requires no introduction. I'm talking to David Aaker, author of over a dozen books and hundreds of articles about marketing and branding, Professor Emeritus at the Haas School of Business, UC Berkeley, and Vice-Chair at Prophet, a global marketing and branding consultancy. Given this season is about positioning and brand platforms, I couldn't pass up the opportunity to ask David directly about his brand vision model, which most people refer to simply as "the Aaker Model." We also talked about two of his most recent books, some of his favorite brands, a few books, and his advice for junior people in the branding industry. Aaker on Branding I kicked off the conversation by asking David about one of his latest books, Aaker on Branding: 20 Principles That Drive Success. David says he wrote the book because employees at Prophet were asking him what they should read and he was tired of saying "these 40 pages in this book...these 80 pages in this book." He wrote Aaker on Branding to "capsulize the main ideas that were in each of those books" into a "Reader's Digest version." Aside from the brand vision model (see below), other big-picture advice in the book includes: "Move from brand competition to subcategory competition if you want to grow." Regarding portfolio strategy, "you have to make [a family of brands] work so they generate synergy and they generate clarity and they generate relevance." Develop a "shared interest program." Tell stories. The brand vision model (the Aaker model) Seven of the principles in Aaker on Branding have to do with what he calls "brand vision," which others (including Prophet) refer to as "brand positioning." David says, "There's a lot of things you can call it...actually, the terminology is not so important. What is important are some fundamental ideas." He created his brand vision model (originally called the brand identity model) because he was convinced advertising agencies were doing it wrong by attempting to reduce brands to three-word phrases. Brands are multidimensional, so David created a model that allows for any number of elements (some are core, others are extended and "provide extra texture and guidance"). He's also against "fill-in-the-box" models that force strategists to populate a model with ideas that may not be relevant to the brand in question. For example, a product brand won't need organizational values and a B2B corporate brand may not need a brand personality. I asked David what determines whether an idea rises to the level of a brand vision element. According to David, elements should: Differentiate from other brands, Resonate with customers, and Be something you can deliver (either a proof point, which you can already deliver, or a strategic imperative, which is aspirational but attainable). David agreed, however, that not every element has to meet all three of these criteria, although there's "no hard and fast rule." The model consists of 12 elements arranged into four dimensions: Brand as Product, Brand as Organization, Brand as Person (including brand personality), and Brand as Symbol. David clarified that these dimensions are really there to ensure you've thought about every possible way of expressing the brand's identity, rather than requiring the strategist to answer every question or fill in every box. Creating Signature Stories Next, we turned to Creating Signature Stories, David's most recent book. To write the book, David first had to define "what is not a story," given how overused the word has become in branding and marketing today. It's not facts, programs, descriptions, or attributes. He says, "It's a narrative-a once-upon-a-time narrative. It's involving, it's authentic, it's intriguing, and it has some sort of a 'wow' factor. It really jumps out at you. It's something you want to share with others because it's so entertaining, so informative, so relevant. And it has a strategic message." Throughout the conversation, David gives several examples of great signature stories, including UCHealth-specifically, Becky's story. David's has four high-level pieces of advice for creating signature stories: Believe in the power of stories. "You just have to get religion." Find strong stories. Not just any story will do. Figure out a way to get the stories produced so they're effective. Good presentation is key. Figure out a way to distribute the stories effectively. As to why stories are important for brands, David says, "Stories are just unbelievably powerful. It's astounding ... It turns out that stories get attention. It turns out that stories persuade-they change perceptions. ... They avoid counterargument." And the emotions from stories are transferred to the brand telling them. This is known as "affect transfer." Wrapping up In a handful of wrap-up questions, David shared his appreciation for Dove soap and their Real Beauty campaign and two "elephant books" (Don't Think of an Elephant by George Lakoff and Who Says an Elephant Can't Dance by Lou Gerstner. David's advice for junior people looking to get into the branding industry is to take advantage of the fact consultancies and client organizations are "just absolutely terrified about becoming relevant in the digital age." If you're young, he says, take advantage of the fact you understand social media, statistics, or data analysis, and use that knowledge as a way to open the door. To learn more about David, visit davidaaker.com. That URL will redirect you to his blog on the Prophet website, where you can also read about his latest books and find links to buy them. You can also follow David on LinkedIn, Twitter, or Medium.

In this week's Podcast from Washington Ian Goldstein and Eli Briggs discuss the FY2019 appropriations bills in the House and Senate. They also discuss the opioid bills that passed the House of Representatives and has moved onto the Senate. Finally, they discuss the markups of the Pandemic and All-Hazards Preparedness Act of 2018.   Later in the program Ian Goldstein sat down with Carson City Health Director Nicki Aaker. They discussed how a small health department creates public and private partnerships. They also discussed the Pandemic and All-Hazards Preparedness Act Reauthorization after Carson City saw excessive flooding in January, 2017. Finally, the discuss the importance of the Medical Reserve Corps.

You have to have a purpose bigger than profits. The landscape of branding has changed over time, and with the advent of two-way communication via the internet, a mission statement that prioritizes a financial responsibility to shareholders simply won’t cut it anymore. People want to support—and be a part of—the companies that aspire to a higher purpose and align with their own personal values. How does a brand go about identifying its purpose? How do you do good AND do good business at the same time? Today, Jeffrey sits down with Marty Neumeier, the Director of CEO Branding and de-facto thought leader at Liquid Agency. Marty is also a bestselling author, speaker and facilitator in the realm of helping people and organizations uncover their creative genius.  Marty describes growing up with a mother who taught him the magic of art and a love of learning. He speaks to his time in Silicon Valley, learning to translate tech into English and pictures, and the history of branding from the agricultural age through the current consumer-led movement. Marty explains the concept of ludic learning, the difference between a brand and branding, and the business advantage of identifying a purpose beyond simply making money. Listen in for Marty’s insight around the nature of sin as the choice for a short-term, selfish good and learn the value in a brand driven by purpose for the benefit of society. Key Takeaways [3:15] Marty’s young genius Learned magic of drawing from mom Wanted to be commercial artist at 8 [5:58] The adults who nurtured Marty’s love of learning Creative pursuits (e.g.: weaving) from mom Grandfather interested in how things worked [9:05] Marty’s experience in Silicon Valley Worked with Apple, met Steve Jobs Learned to translate tech into English [18:55] The difference between a brand and branding Brand = customer’s gut feeling Branding = company’s efforts to influence perception [20:31] How the landscape of branding has changed 1930—Naming, packaging, corporate identity 1970—Trout and Ries codify positioning 1990—Aaker creates strategy framework 2000—Design, strategy become partners 2020—Customer-led companies [28:11] The shift to a customer focus Internet opens up two-way conversation Goodwill impacts balance sheet (brand value) [30:15] How to hone your branding Identify purpose beyond profits Ride trends (e.g.: authenticity, surprise) [32:49] The brand advantage of being driven by purpose People want to join companies doing something bigger Examples include Method, Apple and Amazon [39:32] Marty’s take on campaigns like REI’s #OptOutside Possible to do good while doing good business Statements must align with who you are as brand [43:43] Marty’s insight on the nature of sin Chose short-term, selfish good over long-term, broadly beneficial good Brand might lie about dangers of product, reputation suffers long-term Human evolution slowly moving toward beauty, coherence and order [51:50] The definition of ludic learning Learn through play in state of flow Purposeful learning by caring [54:29] Marty’s advice around unlearning Take on new challenges to keep curiosity alive Consider how someone might disrupt your business [57:30] What Marty is pursuing moving forward Continue to reinvent self, reach people in new ways Writing thriller based on fictional business case Connect with Marty Liquid Agency Marty’s Website Marty on Twitter Resources The Third Wave by Alvin Toffler The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier Books by Al Ries and Jack Trout Books by David Aaker The Brand Flip: Why Customers Now Run Companies and How to Profit from It by Marty Neumeier Metaskills: Five Talents for the Robotic Age by Marty Neumeier Method The 46 Rules of Genius: An Innovator’s Guide to Creativity by Marty Neumeier Brand Artistry Labs

"Digital is content, content is stories." Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I'm not alone. David Aaker has had a storied career in branding and marketing, as both an academic at UC Berkeley and Vice-Chairman of Prophet. He's also the author of 17 books including his latest, Creating Signature Stories. We discussed all of this and more on this week’s episode of the On Brand podcast. About David Aaker David Aaker, the Vice-Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley, is the winner of four career awards for contributions to the science of marketing (the Paul D. Converse Award), marketing strategy (the Vijay Mahajan Award), the theory and practice of marketing (the Buck Weaver Award), and Brilliance in Marketing (NYAMA Marketing Hall of Fame). He has published over 100 articles and 17 books including Strategic Market Management, Managing Brand Equity, Building Strong Brands, Brand Leadership (co-authored with Erich Joachimsthaler) Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, Aaker on Branding, and his latest book Creating Signature Stories. His books have sold well over one million copies and have been translated into eighteen languages. Named as one of the top five most important marketing/business gurus in 2007, Professor Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand equity and brand strategy, he is. A regular columnist for AMA’s Marketing News, he writes regularly at Linkedin and davidaaker.com. Episode Highlights Branding doesn't start and stop with your advertising. "Brand has to permeate everything. The most effective thing they (VPs, CMOs) can do is stimulate conversation." Breaking down organizational silos is key to building a standout brand. "Digital is content, content is stories." As the saying goes — facts tell, stories sell. As David's new book Creating Signature Stories explores, if you wrap what you have to say in a story it persuades people and is recalled more effectively. Which brands are effective storytellers? David shared how story helped Barclays rehab their reputation after being the least-trusted brand. He also points to soap brands Lifebuoy and Dove for their ability to tell bigger stories. "That emotion gets transferred to the brand." Looking back on a long career in marketing, what would David say to marketers today? "The principles are the same — segmentation, positioning, putting consumers first. The levers are different. Social media has changed everything. That's a problem and an opportunity." What's one key skill that marketers today need? "I was a statistician for the first 15 years and there's a lot of potential there today with analytics. And if you have a flair for strategy and creativity." What brand has made David smile recently? "Knoor Soup did this marvelous promotion all about flavor." The soup company hypothesized that people with compatible flavor profiles have a better chance of falling in love. Talk about telling a bigger story! To learn more, check out David's blog posts at davidaaker.com and his book Aaker on Branding, which he describes as the Reader's Digest summary of all of this writing. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Sarah chats with David Aaker about his new book, "Creating Signature Stories" (http://amzn.to/2GyV8MW). Aaker's latest release describes the power behind a brand's signature story and how it goes much further than spouting facts.

In Creating Signature Stories, branding guru David Aaker applies the power of intriguing, authentic, involving stories for firms to use to communicate strategic messaging internally and externally and for individuals to use to understand themselves and their direction and purpose in their professional (and personal) life. Stories are many times more powerful than facts at getting attention, generating brand energy, creating involvement, persuading, arousing emotion, inspiring and more. They can provide clarity and inspiration. The challenge is to find, evaluate, refine and leverage great stories. In this interview you will learn: How stories persuade more than facts How higher-purpose signature stories inspire individuals in their professional and personal life Why a story with intriguing, involving, characters and plot can be an energy source How signature stories add visibility and energy to you or your brand. Learn the three questions to ask in your personal signature story to help you better understand yourself BIO: David Aaker, the Vice-Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business, is the winner of four career awards for contributions to the practice and science of marketing.  Most recently Doctor Aaker was  named to the NYAMA Marketing Hall of Fame. He has published over 100 articles and 17 books that have sold well over one million copies and  include Strategic Market Management, Building Strong Brands, Brand Leadership (co-authored) Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, Aaker on Branding and his latest book Creating Signature Stories. Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand strategy, he has been an active consultant and speaker throughout the world. A columnist for AMA’s Marketing News, he regularly blogs at davidaaker.com and Linkedin.

In this week’s episode of “Marketing Today,” Alan talks with David Aaker, who is widely recognized as the father of modern branding. He’s the vice chairman of Prophet, a global marketing and branding consultancy, and, in 2015, he was inducted into the American Marketing Association’s Hall of Fame. He’s written 16 books, and the most recent is “Creating Signature Stores: Strategic Messaging that Energizes, Persuades and Inspires.” In explaining his belief in the power of stories as a tool of persuasion, Aaker says, “Stories are so much better at changing perceptions and at changing attitudes and even in gaining attention than are facts.” He goes on to say, “That’s how stories persuade, they inhibit counterarguing, they attract attention, and they allow people to deduce their own conclusions.” And, as Aaker explains, the stories companies create and live into provide meaning for their employees, too: “Employees are looking for meaning in their work, and they’re looking to be associated with an organization they respect and admire. So it’s really important for organizations to provide some kind of higher purpose. And to communicate that higher purpose, stories are a lot better than just assertions.”  Highlights from this week’s “Marketing Today” podcast include: Aaker reveals the inspiration behind his latest book. (2:37) Aaker cites Barclays as an example of why stories are so much better than facts. (5:01) Aaker defines “signature stories” and how they are different from simple narratives. (7:24) Drawing distinction between a signature story and a brand’s purpose. (8:56) Signature stories should be intriguing, authentic and involving. (11:43) “The big challenge is to get people to recognize the power of stories.” (15:53) Aaker shares a signature story of his own. (17:55) “We’re engaged in a fight for the soul of capitalism.” (20:37) Support the show.

pdxpodcast.com // nwpodcast.com presents John Elvis Shroder (Portland Elvis) with a special Christmas message, featuring Jedediah Aaker of Portlandia & Kangaroo Rat.Support the show (https://www.paypal.me/pdxpod)

Welcome to "Monday Morning Meditation"! Join me in a short meditation to help focus your energy for the week. Take 5 minutes for yourself to set forth your intentions and have a productive day! You are worth this work and know that you can have a happy, healthy and extraordinary week! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/s/90598a4/podcast/sponsor/acugkf/url/https%3A%2F%2Fanchor.fm%2Fapp (https://anchor.fm/app)

Welcome to "Tuesday Morning Mastery"! Join me in a short conversation in which I give you the tips, tricks and techniques to let you live the powerfully extraordinary life that you deserve! You are worth this work and know that you can have a happy, healthy and extraordinary week! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/s/90598a4/podcast/sponsor/acugkf/url/https%3A%2F%2Fanchor.fm%2Fapp (https://anchor.fm/app)

“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in Plain Sight has spoken at conferences and corporate events around the world in English, German, and Spanish. We discussed the most recent developments in brand strategy and evolution on this week’s episode of the On Brand podcast. About Erich Joachimsthaler After a career of 15 years in academics and extensive professional work experience in several large multinational companies, Erich Joachimsthaler founded Vivaldi Partners. He is actively engaged in many consulting projects for leading companies and brands. In addition to his consulting work, Erich does extensive research on global brands and the formulation of corporate and business-unit level strategies. A sought-after speaker, he also conducts executive-level conferences and workshops around the world in English, German, and Spanish. Erich is a published thought leader and his book Brand Leadership, co-written with David A. Aaker and translated into 14 languages, is considered a groundbreaking discussion on the recent developments in brand strategy. He has just completed a new book, Hidden in Plain Sight, that focuses on the role of brands in creating economic value and growth for firms. Erich is also the author of more than 40 articles and case studies in leading academic and business journals, including Harvard Business Review, Sloan Management Review, and Business Week. Erich has held academic faculty positions in the US and Europe and taught in various executive programs in Latin America, Asia, and Africa. He holds masters and doctorate degrees from universities in Germany and the U.S., and completed his education with a Post-Doctorate Fellowship at Harvard Business School. Episode Highlights “Brand has evolved significantly.” With social media, we can create “feelings and thoughts in our consumers’ minds. In the future, we’ll have an inner sanctum — an inner circle — of brands” who we rely on more and more. Branding on the front end and the back end. “The ‘60s was all about the golden age of branding … TV ads. In the ‘90s we started getting smarter about framework. On the front end, you have the brand. On the back-end, you have the overall business strategy.” What kind of education does a brand manager today need? “A CMO I knew once in Munich ended up running the firm’s financial operations in Asia. He then came back as CEO” with a better idea on the overall brand vision and direction. Brand thinking requires a broad business perspective. What is social currency and how has social media impacted brand building? That’s the focus on Erich’s latest work at Vivaldi Partners. The firm’s new study Business Transformation Through Greater Customer Centricity: The Power of Social Currency. View the report. What brand has made Erich smile recently? One of Erich’s favorite brands was recommended by his daughter. He likes GoPro because “they’ve leveraged their social currency so well.” To learn more, go to vivaldigroup.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Whitney Lyn gave us a shout for our episode on SEO featuring John Jantsch. Thanks for listening Whitney! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Jedediah reflects on his life in Portand.Support the show (https://www.paypal.me/pdxpod)

Hello ladies and gentlemen! Welcome to “How to Be a Grownup Podcast”! My name is Erik Andress, I created this show to help you to understand that you have a birthright to be healthy, happy and live an extraordinary life. Today, I am humbled and honored to bring you the words and wisdom of my co-teacher at "North Education Center", Dan Aaker! A compassionate and light filled educator, I am so amped to have you listen to the advice he has to give! Some stuff we cover over the course of the episode:
 -How did Dan begin his journey towards becoming the compassionate educator he is today? - How does Dan believe that we can cultivate the positive energy that he brings into his every day? -What does Dan believe makes up a grownup of substance? -And much more! A bit of housekeeping: This is a labor of love for me, I do not make a dime off of this podcast! If you could please hit "subscribe" on the podcast app of your choice and leave a positive review for us on iTunes, it would really help me to spread the amazing wisdom shared by my great guests to as many young people as possible. Secondly, if you or somebody that you know is making a positive effect in the lives of young people, I would love to hear from you! Please email me at howtobeagrownuppodcast@gmail.com, and let me know if we could chat! I hope you enjoy listening as much as I enjoyed having the conversation! Let's learn how to be a grownup! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/s/90598a4/podcast/sponsor/acugkf/url/https%3A%2F%2Fanchor.fm%2Fapp (https://anchor.fm/app)

I’m writing this introduction for this Pastors Resource Call because I have known Pastor Dane Aaker for over twenty years. He has been the pastor of Centerpoint Church of Colton, CA for over 25 years. When we were considering moving to California I took my wife to visit Dane and his church. If you go to California, Colton usually is not in the top ten places you want to visit. It clearly is in a poorer area east of LA. Dane has been a faithful, loving and thriving pastor to this community and has seen amazing results of God’s hand on his people. But it has not come easy. I have watched him reduce staff when income was not there. I have seen him try about every imaginable venue in terms of worship service times, places, etc. He never gave up. He has been offered pastorates that were much more attractive in numerous ways but has always been faithful to Gods call. More than once while living in Orange County I would make the trek out to Colton to get my batteries recharged. Even now I am tearing up a bit while writing this as I remember how passionate his people were at singing praises to our Lord. They would almost blow the roof off of that place. It was inspirational and freeing unlike anything I have experienced. – Bill Nicoson Dane Aaker has an earned doctorate from Fuller Seminary. Over half of his church is under the age of 30 and the church is over 70% Hispanic. Over this time the church has grown from 89 to over 1700 people on a 2 acre campus in downtown Colton.

Bad Yogurt, Oil Pulling, Mama Doctor, Ball Talk, NBA Ads, Tournament, World Of Crazy, Toe Loving, Cop Breakfast, JEDEDIAH AAKER & CLINT, PORTLAND BEARDSMEN, Squatch Watch, Science Facts, Toes, Oil

Wouldn’t it be amazing if you knew how to get people to act on their best intentions? Jennifer Lynn Aaker has spent most of her career researching the science of getting people to do the right thing. In this keynote session she confesses her frustrations when her students don’t remember the things that she believes are most important in the classes she teaches. So in one class she conducted a crowdsourced experiment which literally changed the way Jennifer views and thinks about social media. In her class one of her students gave her a set of slides that told a very compelling story. She shares that story and explains how it led her to come up with a new theory for creating infectious action. By sharing Sameer Bhatia’s and Vinay Chakravarthy’s stories, Aaker identifies four key parts to what she calls the Dragonfly Model. With these four ideals, she believes there is a repeatable method that we can follow to get people to take action, but perhaps even more important, to influence people to get others to take action as well. https://ssir.org/podcasts/entry/jennifer_lynn_aaker_creating_infectious_action

How can you boost credibility to nonprofits, who may appear to be warm, but needy?  Or how do you promote warmth and admirability to for-profits, who may appear to be competent, but greedy?  Marketing professor Jennifer Aaker shows how stereotypes can be reframed to influence consumer behavior - nonprofits see greater fundraising success when they highlight the effectiveness of their work rather than their need, while for-profits aligned to a social mission convey a greater sense of social consciousness than their competitors. Aaker spoke at Small Steps, Big Leaps, a special research briefing she convened with Professors Francis Flynn and their colleagues in the field of prosocial behavior. They presented practical, and cost-effective solutions for encouraging donations, volunteerism, social activism, and other responsible, caring prosocial behaviors. Jennifer Aaker, social psychologist and marketer, is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think make them happy? How do small acts create significant change, and how can those effects be fueled by social media? She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS MoneyWatch, NPR, Science, Inc, and Cosmopolitan. A sought-after teacher in the field of marketing, Professor Aaker teaches in many of Stanford’s Executive Education programs as well as MBA electives including Designing Happiness, Brands, Design & Social Technology, How to Tell a Story, and The Power of Social Technology. Recipient of the Distinguished Teaching Award, Citibank Best Teacher Award, George Robbins Best Teacher Award and both the Spence and Fletcher Jones Faculty Scholar Awards, she has also taught at UC Berkeley, UCLA and Columbia. https://ssir.org/podcasts/entry/firm_stereotypes_matter

Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of happiness and meaning, Aaker describes how these concepts relate to a successful and powerful social media campaign. A well-planned effort catches audience attention and offers them an engaging story. Aaker, co-author of The Dragonfly Effect, also offers several personal and corporate examples of effective viral campaigns that garnered real world, and even life-saving, results.

Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of happiness and meaning, Aaker describes how these concepts relate to a successful and powerful social media campaign. A well-planned effort catches audience attention and offers them an engaging story. Aaker, co-author of The Dragonfly Effect, also offers several personal and corporate examples of effective viral campaigns that garnered real world, and even life-saving, results.

Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of happiness and meaning, Aaker describes how these concepts relate to a successful and powerful social media campaign. A well-planned effort catches audience attention and offers them an engaging story. Aaker, co-author of The Dragonfly Effect, also offers several personal and corporate examples of effective viral campaigns that garnered real world, and even life-saving, results.

In this episode of “Into The Magic Shop” host Jim Doty speaks with David Aaker, Professor Emeritus at the University of California at Berkeley's Haas school of business where Aaker is a specialist in marketing with a focus on brand strategy. Dr. Doty and Aaker, who has won numerous awards in the science of marketing and was inducted into the American Marketing Association's Hall of Fame in 2015, discuss the intersection of brand awareness, brand loyalty and compassion.Aaker emphasizes the need for authenticity and passion behind a company's social programs to avoid accusations of tokenism or self-serving behavior. He also gives examples of successful social purpose campaigns, such as Dove's "Real Beauty" campaign, which had a significant impact on women's self-esteem and confidence while also increasing Dove's business.Aaker argues that creating signature programs is the most effective use of resources and can have a significant impact on a company's success. He suggests expanding successful programs and creating a long-term plan to leverage and scale them. The conversation ends with a discussion on the power of purpose-driven branding and its potential to have a positive impact on society.