Demand Gen Chat

In the latest episode of Demand Gen Chat, I spoke with Latané Conant, Chief Market Officer at 6sense. Latané has a fresh perspective as a marketing leader thanks to her sales background. We chat about hiring and building a marketing team, and how to keep a team engaged and motivated even through tough times. Latané also shares how her team works with sales and approaches ABX to engage the 10+ contacts they need to win an opportunity today. She also shares a sneak peek of the second edition of her book No Forms. No Spam. No Cold Calls. Show Notes Follow Tara: https://www.linkedin.com/in/taraarobertsonFollow Latané: https://www.linkedin.com/in/latane-conant/ Check out Matt Heinz's content: https://www.linkedin.com/in/mattheinz/ Check out the Empowered CMO Network Board Book: https://empoweredcmo.com/board-book/ About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

In this new episode of Demand Gen Chat, I spoke with Colin White, Head of Demand Generation at Clearbit. Colin's career started in software development and he pivoted into marketing, where he's focused on driving revenue growth. If you're a marketer focused on driving top-of-funnel leads and looking to have an impact further down the funnel you won't want to miss this episode. We chat about how Colin approaches setting KPIs for individuals on his team (including Marketing Ops), and how to prioritize program ideas for the highest impact. Colin also shares how his team at Clearbit balances the science and ‘gut feel' of marketing to set and achieve their goals. Show Notes Follow Tara: https://www.linkedin.com/in/taraarobertson Follow Colin: https://www.linkedin.com/in/maybecolin/ Check out Nick Bennett's content: https://www.linkedin.com/in/nickbennett1/ About Demand Gen ChatDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

In this new episode of Demand Gen Chat, I spoke with Tim Davidson, Senior Director of Digital Marketing at Directive. Tim started his time at Directive working with clients at software companies looking to source more pipeline and revenue from their paid channels, his focus now is growing Directive's own marketing. You won't want to miss this episode if you're a marketer who's looking to grow your own following or if you're trying to start posting more creative content on your company's LinkedIn page. We chat about how to approach figuring out the right mix of demand creation and demand capture programs for your business. Tim also shares common areas B2B marketers are wasting spend and how to identify and cut these programs immediately. Show Notes Follow Tara: https://www.linkedin.com/in/taraarobertsonFollow Tim: https://www.linkedin.com/in/tadavidson41/ Check out Gaetano Nino DiNardi's content: https://www.linkedin.com/in/officialg/ About Demand Gen ChatDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

In the newest episode of Demand Gen Chat, I spoke with Ashley Wilson, co-founder and COO at Momentum. Ashley's career started in marketing and she has since co-founded Momentum, a sales automation platform for revenue teams. If you're a marketer looking for guidance on the best way to update your leadership team on how marketing is going, you won't want to miss this episode. We also chat about how Ashley approached making her first marketing hire, how marketers should spend their first 30 days in a role to have the biggest impact, and how getting your messaging right can help position your product as a must-have vs nice to have when budgets are tight. Show Notes Follow Tara: https://www.linkedin.com/in/taraarobertsonFollow Ashley: https://www.linkedin.com/in/awilson820/ Check out the Inside Olivine newsletter: https://olivinemarketing.substack.com/ About Demand Gen ChatDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

Episode Description In this new episode of Demand Gen Chat, I spoke with Darrell Alfonso, Global Marketing Operations at Amazon Web Services (AWS) and author of The Martech Handbook. Darrell has been at AWS for over three years, and his team empowers thousands of marketers around the world to do their best work. We spoke about marketing ops don'ts and the most common mistake Darrell sees when B2B marketers run A/B tests. Darrell also shared how ops can set KPIs to work towards things they'll be proud of, versus spending all year putting out fires and fixing issues in other marketers' campaigns. Show Notes Follow Tara: https://www.linkedin.com/in/taraarobertsonFollow Darrell: https://www.linkedin.com/in/darrellalfonso/ Check out Amanda Natividad's content: https://twitter.com/amandanat About Demand Gen ChatDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

In this week's episode of Demand Gen Chat, I spoke with Corrina Owens, Senior ABM Manager, Enterprise at Gong. If you're in B2B, you probably know Gong and see their marketing content everywhere so I was excited to meet Corrina and learn about what goes on behind the scenes and how they measure success. Listen to this episode to hear Corrina's take on why true personalization is always better than customization, how us marketers could be better at working with sales on ABM, and how the marketing team at Gong is structured. We also swap hot takes on what we'd love to see change on our LinkedIn feeds. Show Notes Follow Tara: https://www.linkedin.com/in/taraarobertson Follow Corrina: https://www.linkedin.com/in/corrina-owens/ TikTok: https://www.tiktok.com/@featuring_Corrina Check out Liam Moroney's content: https://www.linkedin.com/in/liammoroney/ About DGC Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

Episode Description In the newest episode of Demand Gen Chat, I spoke with Katie Meeker, the Director of Customer Marketing at iCIMS. Katie has been at iCIMS for over 13 years, originally joining the marketing team as an events coordinator, and now leading customer marketing. Customer marketing is a relatively new function that is growing quickly so I was very excited to learn from Katie. Listen to this episode to hear why customer marketers should report into marketing, the martech stack iCIMS uses to power their customer marketing programs, and Katie's predictions for the future of the role. Show Notes Follow Tara: https://www.linkedin.com/in/taraarobertsonFollow Katie: https://www.linkedin.com/in/katiemeeker/ Check out the Customer Marketing Certification by Product Marketing Alliance: https://certified.productmarketingalliance.com/p/customer-marketing-certified About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

In this episode of Demand Gen Chat, I chatted with Hillary Carpio, Director of ABM at Snowflake. Hillary leads an ABM team of 18 marketers that support 100s of sales reps across North America and Latin America. We talked about how her team works cross-functionally to drive success with their ABM programs, how they measure ABM at Snowflake, and why ABM is no longer just display ads and direct mail.   Show Notes  Follow Tara: https://www.linkedin.com/in/taraarobertson Follow Hillary: https://www.linkedin.com/in/hillarycarpio/ https://thehillarycarpio.com/  About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

In the newest episode of Demand Gen Chat, I caught up with Amrita Mathur, VP Marketing at Superside. Superside has gone through amazing growth since Amrita joined as the first marketer in May 2019. We cover a wide-range of topics from the history of Superside's marketing team, to how demand gen marketers can work better with design teams, to what ‘COMO' is and how marketers can take advantage of it to stay ahead of the crowd in SaaS.  Show Notes: Follow Tara: https://www.linkedin.com/in/taraarobertson https://twitter.com/taraarobertson Follow Amrita: https://www.linkedin.com/in/amritamathur/ https://twitter.com/amritamathur Check out Katelyn Bourgoin's newsletter: https://customercamp.co/whywebuy/  About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

In the latest episode of Demand Gen Chat, I spoke with Sidney Waterfall, VP of Demand at Refine Labs. The agency works with growth-stage B2B SaaS companies and puts out a ton of content sharing their learnings. We cover some topics that have been all over LinkedIn feeds lately; dark social and how to use it to drive demand, and how marketers can actually use all the data you collect from self-reported attribution to make business decisions.  Show Notes: Follow Tara: https://www.linkedin.com/in/taraarobertson Follow Sidney: https://www.linkedin.com/in/sidneywaterfall (ask her if she's started making TikToks yet!) Follow Nick Bennett: https://www.linkedin.com/in/nickbennett1/ Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

In this episode, I sat down with a fellow Torontonian, Dev Basu, CEO of Powered by Search. The agency has been helping B2B companies grow since 2009 and Dev has seen some major shifts in the way B2B companies go-to-market. We cover some spicy topics including why Dev doesn't believe MQLs are dead, and how to create competitor comparison pages that your prospects will actually want to read.  Show Notes: Follow Tara: https://twitter.com/taraarobertson Follow Dev: https://twitter.com/devbasu Playbook: Competitor Comparison Landing Pages https://www.poweredbysearch.com/blog/competitor-comparison-landing-pages-for-saas/ Check out 42 Agency's blog and newsletter: https://www.fourtytwo.agency/blog Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

Episode Description Demand Gen Chat is back for a new season! In our first episode of Season 3, we introduce you to our new host and catch up with Kaylee on what she's been up to since joining the marketing team at BrightWheel. We also chat about a few of her favorite episodes from last season of the podcast, and the tactics she'll be bringing with her as she builds out the demand gen function in her new role. Show Notes Listen to Ben's episode to heart how he approaches MQLs: https://www.chilipiper.com/resources/demand-gen-chat/s2e14 Listen to Jason & Mark's episode to learn more about how they got their CAB's help to test out their messaging: https://www.chilipiper.com/resources/demand-gen-chat/s2e7 Listen to Julia's episode to hear more about Toast's Growth team: https://www.chilipiper.com/resources/demand-gen-chat/s2e18 Follow Tara: https://www.linkedin.com/in/taraarobertson/ Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

On today's episode Julia Beebe, Director of Growth at Toast joined me for a long-overdue discussion about the importance of constantly making optimizations for your funnel. It's no surprise that Toast has seen so much growth and success this year. They've IPO'ed, continued to grow headcount, and have given back to the restaurant industry after the industry has been severely impacted by the pandemic. And Julia has been at Toast through it all (6 years in fact). Definitely an episode worth listening to if you're looking to find ways to strategically scale your headcount, your budget, your impact to the business. Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Follow Julia: https://www.linkedin.com/in/juliabeebe/ About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

Darryl Praill, CRO over at VanillaSoft joined me for today's pod. If you don't already know and follow Darryl (here he is – follow him, but then come back and listen to the episode). We go in depth on his rationale to make the switch from CMO to CRO, his philosophy behind the importance of all marketers also being sellers, and he might have spent a few minutes on his latest soapbox about marketing bots. (Isn't AI great all the time though? No way it could possibly provide an unauthentic experience...) Happy listening! See ya on the other side ✌️  Subscribe to Demand Gen Chat: Apple: https://podcasts.apple.com/us/podcast/demand-gen-chat/id1437677652 Spotify: https://open.spotify.com/show/0aLHOEgHVDpzTbraVFhxdR?si=_j4Ky1mZSQ6ZVJHyQCaLmA&nd=1 About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

RevOps is not your SFDC admin, your business systems, your IT department, or your help desk. So, what is it? Brad Smith the CEO and CoFounder of Sonar, and the beloved WizOps community joined us for today's episode to school us on all the things RevOps is not, so that he can help educate us on what the function actually is, how to scale it, when to implement the team, and the critical path to scale. Dive in! ✌️ Show Notes: Rosalyn Santa Elena, Vice President, Global Revenue Operations @ Neo4j: https://www.linkedin.com/in/rosalyn-santa-elena/ Jeff Ignacio, Sales Ops Lead @ AWS: https://www.linkedin.com/in/jeffbethechange/ Keith Jones, GTM Systems @ MURAL: https://www.linkedin.com/in/revenueoperations/ WizOps: https://www.wizops.org/ Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

On today's episode I got to join Edward Ford on The Growth Hub Podcast. This episode is lifting the lid on where the marketing playbook is going. I share my thoughts on how B2B SaaS companies should be gearing up for the future, we talk about the old playbook, the dark funnel, getting buy in, and measuring success. Dive in! I'll see ya on the other side. ✌️ Show Notes: Obviously Awesome by April Dunford: https://www.goodreads.com/en/book/show/45166937-obviously-awesomeAdvance B2B: www.advanceb2b.com Follow The Growth Hub on Twitter: https://www.twitter.com/SaaSGrowthHub Follow Edward on Twitter: twitter.com/NordicEdward Follow Edward on LinkedIn: https://www.linkedin.com/in/fordedward/ Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: https://www.chilipiper.com/ About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

On today's episode I finally got the chance to sit down with Ben! Ben Pollack is the Head of Growth Marketing over at ChartHop. If you don't know Ben yet, here's the TL;DR - he's a brilliant, forward-thinking marketer, with a knack (dare I say...obsession) for cutting out the crap and making an impact on the bottom line. We chat about his intolerance for getting stuck in an MQL purgatory, how they've prioritized nailing the product market fit for ChartHop, and that pesky misunderstood discipline of attribution. This episode is action-packed. Dive in! See you on the other side ✌️ Show Notes: Follow Ben: https://www.linkedin.com/in/ben-pollack-0874a575/ Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ ChartHop Builds a High-Quality Pipeline with the Right Product-Market Fit: https://www.linkedin.com/business/marketing/blog/linkedin-ads/startup-spotlight-growth-series-charthop Primer: https://www.sayprimer.com/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

For today's episode I was joined by Jordan Woods, Director of Growth Marketing @ Cypress.io. We chat in depth about making the switch from marketing to marketers vs marketing to devs, the mindshift that happens, marketing activities that matter, and the benefits of leaning into a PLG growth model. Dive in. Happy listening! ✌️ Show Notes: Follow Jordan: https://www.linkedin.com/in/jordanjwoods/ Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

On today's episode I was asked to join Samuli Salonen's Sales and Marketing Talk Show for an episode all about demand gen. He's somehow made it 73 episodes in and hadn't yet covered DG. Wild. We cover what I'd consider to be a core part of our secret sauce, the power of building a brand and community (finding your tribe), and just giving prospects the damn demo. Seems straightforward, but qualification calls aren't helping your brand, or your conversion rates. See you on the other side. ✌️ Show Notes: Follow Samuli: https://www.linkedin.com/in/samulisalonen/ Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: https://www.chilipiper.com/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

On today's episode of DGC, I had the opportunity to chat with Hilary Kay, CMO at Wibbitz. Hilary dives into her transition from sales to marketing, and how deeply understanding sales is a cheat code for her role today. We also talk at length about the process Wibbitz went through to transition from a Sales Led org to Product Led, and what impact it has had on the business. See ya on the other side. ✌️ Show Notes: Follow Hilary: https://www.linkedin.com/in/hilarykay/ Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

On today's episode I joined Nick Bonfiglio, CEO of Syncari, for his Data Superheroes series. We get into my predictions for the future of demand gen, the important intersection of data and demand, and how recent shifts in data privacy should impact your GTM strategy. Let's dive in. ✌️ Show notes: The company I mention that's been forward thinking in implementing a no cookie policy is Thoughtbot. Here's an article they wrote about their stance: https://thoughtbot.com/blog/why-remove-user-tracking Follow Nick: https://www.linkedin.com/in/nickbonfiglio/ Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

On today's episode, I was joined by the pepper connoisseur himself, Craig Handy. Craig is currently the Head of Post Sales / Evolution – Global Revenue Technology & Operations at Shopify. We recognize his title is intriguing so we cover the ins and outs of his responsibilities, and how that plays into the merchant first mentality, innovating for the future, and maintaining a critically important culture at scale. Show Notes: Follow Craig: https://www.linkedin.com/in/craigjhandy/ Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

Join me as I share my hot take on moving away from MQLs being marketing's north star, and how doing so can create better alignment between sales and marketing. This is a quick and potentially controversial episode, but I hope it can provide some inspiration to maybe think differently about MQLs in your organization! Show Notes: Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

In today's episode, we sat down with Metadata's VP of Marketing, Jason Widup, and Director of Growth, Mark Huber to chat in-depth about their framework for crafting their strategic narrative, the benefits of failing fast, and how a team of 2 gets more done than a marketing team of 80+. Jason and Mark are transparent about their strengths, and even their weaknesses and provide tons of actionable insight you could leverage in your org today. Show Notes:Jason Widup: https://www.linkedin.com/in/jasonwidup/ Mark Huber: https://www.linkedin.com/in/markehuber/ 2021 Benchmark Report: https://metadata.io/resources/blog/labor-of-love-the-metadata-2021-benchmark-report/ Conversation Ads Results: https://metadata.io/resources/blog/linkedin-conversation-ads-campaign/ April Dunford's Book, Obviously Awesome: https://www.aprildunford.com/obviously-awesome Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

In today's episode we sat down with Salesloft's CMO, Sydney Sloan to chat about brand vs demand, changing market perception, and supporting a double funnel. Sydney has been with Salesloft for 3 years and has seen a lifetime's worth of change so we cover it all.Shownotes:Salesloft: https://salesloft.com/ Jon Miller: https://www.linkedin.com/in/jonmiller2/ The Clear & Complete Guide to Account-Based Experience (ABX): https://www.linkedin.com/posts/jonmiller2_the-clear-complete-guide-to-account-based-activity-6806317494568026112-TyPY Follow Sydney: https://www.linkedin.com/in/sydsloan/ Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

In today's episode of Demand Gen Chat, I had the opportunity to chat with Randy Frisch the co-founder and CMO at Uberflip. We talk about going deeper on personalization. 10 years ago, "knowing" someone's first name was enough, but we have to continue to evolve. The buying experience is also critical, it will set you apart from your competitors. Show Notes: Uberflip - https://www.uberflip.com/ Snowflake - https://www.snowflake.com/ Amber Bogey - Degreed - https://www.linkedin.com/in/amber-bogie/ F#ck Content Marketing - https://www.amazon.com/Content-Marketing-Experience-Revenue-Relationships-ebook/dp/B07NPDQR4F Kyle Lacey - CMO Lessonly - https://www.linkedin.com/in/kylelacy/ Follow Randy: https://www.linkedin.com/in/frischrandy/ The Marketer's Journey Podcast - https://podcasts.apple.com/us/podcast/the-marketers-journey/id958284714 Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

In this episode, I'm mixing it up a bit. Join me as I share my hot take on Inbound SDRs and how we are optimizing that inbound handoff process for handraisers. It's quick. It's controversial. It's bound to leave you considering how you can optimize your speed to lead. Show Notes: Chris Walker's State of Demand Gen Episode: https://podcasts.apple.com/us/podcast/state-of-demand-gen/id1511588213?i=1000523544158 Dangerously MisLeading eBook - How Some Companies Drive More Pipeline Without Inbound SDRs: https://www.chilipiper.com/resources/hub/dangerously-misleading-guideFollow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

In this episode, we chat with Jay Desai, Founder of Swpely. We cover his approach to activating marketing influencers to help saturate the market, the impact appropriate giveaways can have on moving the needle for your business, and scaling through simplicity.Show Notes:Swpely: https://www.swpely.com/Swpely's Season Pass: https://www.eventbrite.com/e/swpely-season-pass-season-1-am-and-pm-available-tickets-148227052103Chili Piper's first NFT: https://www.linkedin.com/feed/update/urn:li:activity:6795355551044771840Olliellama Merch: https://olliellama.co/Follow Camille Trent: https://www.linkedin.com/in/camillehansentrent/Follow Jay:https://www.linkedin.com/in/jayanishdesai/https://twitter.com/JayAtSwpelyFollow Kaylee:https://www.linkedin.com/in/kaylee-edmondson/Learn more about Chili Piper:https://www.chilipiper.com/Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

In this episode, we chat with Hana Jacover, Director of Demand Gen at MadKudu. We will cover the importance of getting lead scoring right for your org, the oversight of customer success and marketing team alignment, and the underrated insights that can be gleaned from digital communities. Hana mentions Luvvie Ajayi Jones who is an ex-tech marketer turned published author. https://luvvie.org/ Follow Kaylee:https://www.linkedin.com/in/kaylee-edmondson/ Follow Hana: https://www.linkedin.com/in/hanajacover/ Learn more about Chili Piper:https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

Demand Gen Chat is back! In this episode, we chat with Scott Stratten, co-mastermind behind the brand UnMarketing, six-time best-selling author, and host of the UnPodcast. We roll up our sleeves and chat about the Clubhouse “goldrush,” gated content, and taking a humanized approach to marketing. Follow Kaylee:https://www.linkedin.com/in/kaylee-edmondson/ Follow Scott Stratten and Unmarketing: https://unmarketing.com/ Learn more about Chili Piper:https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

Using “Dead” Channels to Deliver Massive Opportunities with Jesse Williams by Demand Gen Chat

Tim is the CMO and Product Advisor at Ahrefs, makers of tools to help you grow search traffic. Not only has Tim helped grow Ahrefs to over $40m ARR, they've done it with a 10 person marketing team and a total company headcount of less than 50 people. Nuts. Here are some of the highlights from the episode: -Why Tim attributes a lot of his success at Ahrefs to handling customer service in the early days, and why if you want to join Ahref's marketing team you first have to go through customer support before being promoted to marketing -Why Ahrefs threw most conventional marketing metrics and best practices out the window, and the one metric they choose to focus on instead -How Ahrefs took on well established brands in the SEO space like Moz and SEMRush and became one of the industry leaders

At this point, there's probably not a single B2B marketer who hasn't heard of Drift. They created a category, have thousands of raving fans, and dominate everyone's LinkedIn feed every month or so. By anyone's measure, they're a hypergrowth company that's not slowing down. So how did they start and build traction around their now well-known movement? What strategies have helped them become such a fast-growing company? Today's guest has been one of biggest catalysts for Drift's growth - Dave Gerhardt. Dave is Drift's VP of Marketing and also one of the hosts of Seeking Wisdom, a popular podcast that he does alongside their CEO David Cancel.

SEO, advertising, copywriting, analytics... All things we want to master as marketers. But one of the least talked about skills that marketing leaders have to learn is how to hire and develop a high performing team. During your career (if you choose to manage people), you'll hire people who work out and people who don't. You'll coach people who keep growing and others who hit plateaus. And over time, you'll improve your ability to spot talent, even if someone is early in their career. This is one of my favorite topics that Gaetano DiNardi and I dive into on this episode of Demand Gen Chat. Gaetano is the Director of Demand Generation at Nextiva. He was previously VP of Marketing at Sales Hacker, where he lead the marketing team up to an acquisition. Stay tuned til the end to hear how Gaetano creates LinkedIn posts that have done over 140,000 views.

LucidChart has over 14 million users (and counting) of their software. With that many users, LucidChart has the challenge (albeit, a great problem to have) of figuring out which of their users are the right fit to talk to sales. Our guest today is the person who is tackling a lot of those challenges - his name is Tyler Bench and he's the Director of Demand Generation at LucidChart. Tyler's been at LucidChart for over 4 years now. During that time, he's helped the marketing team's headcount grow bigger than the entire company was when he started. He has some really unique experience that I’m excited to share with you today.