Growth

In this episode, Matt takes a trip down memory lane and shares an update on the podcast.

In this episode, we welcome back one of the world's leading growth experts, Guillaume "G" Cabane, to zoom out and look at the entire function of growth. We talk about where it came from, what drives trends, and what people can expect from growth in the next 5-10 years.If you operate anywhere near a marketing or growth function, this episode is going to give you the perspective you need to stay ahead of the curve both for your own professional career — and the success of your marketing campaigns and growth experiments.

On growth teams, we often think of testing as our main way to learn about what users care about and are most interested in. In this episode, we talk about a major untapped angle for growth teams — design research.When Matt was at HubSpot and and Brian Balfour joined the team as VP of Growth, he spent the entire first month as a growth team only doing research before beginning any experiments in order to understand the needs, wants, and problems of the users.Joined by Matt's co-worker, Laura Oxenfeld (UX Research Manager at Drift), this episode is all about the different types of design research (generative, concept validation, and usability testing) and how they can be applied to the growth process. We apply the growth lens to each type of research and also cover how you can and should think about resourcing design research on your growth teams.

What is "growth" engineering, and how does it different from "classic" engineering?If you ask Ram Navan, who leads the pricing and monetization growth teams at Airtable, "classic" engineers create value for their customers, while "growth" engineers connect customers to the value of their product. Whew, that's a lot. Which is why, in this episode of Growth, Ram explains to Matt all the details that make up a successful growth engineering team -- from finding the team's purpose, to hiring for growth engineers, to measurement and prioritization, and more.Think of it as your handbook to growth engineering.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter @MattBilotti, and @DriftPodcasts and Ram on LinkedIn.

Interested in leading a product-led growth strategy at your organization but not sure where to begin? This Growth episode explores three different motions you can use to accelerate growth for your online business. Rajan Sheth is a growth advisor, former VP of Growth and Self-Service at JumpCloud, and former Senior Director of Growth, GTM, and Marketing at Heroku. He's taken both a bottoms-up and tops-down approach to product-led growth models and has integrated them with self-service and sales-led motions, too. Needless to say, he's seen it all.In this Growth episode, Rajan explains the three motions that make up product-led growth models for online businesses: Self-service, product-qualified lead, and sales-assisted/sales-led. He breaks down what each motion is, how to determine which model is right for your business, the economics behind each motion, and how to structure each motion to generate demand.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Rajan on Twitter @MattBilotti, @rajan_sheth, and @DriftPodcasts.

AdRoll, a digital marketing and growth platform, has been a player in the retargeting space for 15+ years. But a few years ago, the company realized it needed to branch outside of just the retargeting category in order to build long-term relationships with its customers. This led to one big, looming question: how was AdRoll supposed to enter a new category after spending such a long time playing in one space?The answer: content marketing.Julie Zhou, VP of Growth at AdRoll, credits a content strategy focused on breadth, instead of depth, to AdRoll's expansion success. Through this strategy, Julie's team was able to figure out what content resonated with their customers and how to engage prospects at scale.On this episode of Growth, Julie and colleague Shae Henrie (AdRoll's senior content manager) join Matt to talk about what the process behind a broad content strategy looked like, how they narrowed it down as they figured out what content resonated, and why product, growth, and content teams should always be in lockstep.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Julie on Twitter @MattBilotti, @jyzhou, @DriftPodcasts, and Shae on LinkedIn.

A robust product education strategy is like an onion. It has many layers depending on where the customer is at in their product journey. When done correctly, product education will drive growth for both your customer and your business. On this episode of Growth, Matt sits down with Mark Kilens, Drift's VP of Content and Community and one of the founding members of both Drift Insider and Hubspot Academy. Matt and Mark discuss how to first approach a product education strategy, the importance of cross-pollination between product teams and content marketing teams, and if certifications should be part of your education strategy.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Mark on Twitter @MattBilotti, @MarkKilens, and @DriftPodcasts.

Willie Tran hates winning.Ok, maybe that's an exaggeration; but Willie does hate when growth teams are only focused on winning.On this episode of Growth, Willie explains why he's led his growth teams away from a culture of winning, what he's focused on instead, and how all growth teams can (and should) change their narrative.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter @MattBilotti, @DriftPodcasts, and Willie on LinkedIn.

We've talked a lot about the different areas of growth on this podcast, but there's one topic we still haven't hit: partnerships. Partnerships go hand in hand with growth - creating a channel for companies to expand. In this episode, Chris Samila, VP of Partnerships at Crossbeam, and Matt Nicosia, Director of Growth at Crossbeam discuss different examples of partnerships and how they play a role in growth.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter @MattBilotti, @DriftPodcasts, and Chris Samila and Matt Nicosia on LinkedIn.

Rachael Tiow, the director of ABM and lifecycle marketing at Auth0, has spent three years building an account-based marketing team from the ground up. Now, she's ready to share what she's learned to help you think about what makes a successful ABM strategy at your organization. Whether you have an existing ABM strategy, or you're thinking about implementing one for the first time at your organization, Rachael shares tips applicable to both. Hear her thoughts on a one-to-one vs. one-to-many ABM approach, her four components to any successful ABM strategy, and how to adapt ABM strategies to market shifts.Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt and Rachael on Twitter at @MattBilotti, @rachael_tiow, and @DriftPodcasts.

New year, new growth strategy? It doesn't have to be. In the first episode of 2022, Matt shares his eight tips for executing a strong growth strategy in the new year. Hint: It doesn't involve reinventing the wheel.Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti and the Drift Podcast Network at @DriftPodcasts.

We've talked about what it takes to implement a product-led growth model at companies, but what about a sales-led growth model? In this episode, Holly Chen, the founder, chief marketing officer, and growth advisor of ExponentialX -- a Growth and Marketing Advisory and Coaching Collective -- takes us through this inverse approach. Holly has led growth at companies like Google and Slack and now sits on the boards of fast-growing companies ServiceNow and Workstream HQ. Through all of these roles, she's seen companies go from a product-led growth model to a sales-led growth model, and the inverse. So what makes a transition between models successful? How do you set your team up for success in either model? Holly answers these questions and more over the next 27 minutes.Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt and Holly on Twitter at @MattBilotti and @HollyNY, and the Drift Podcast Network at @DriftPodcasts.

The world of non-fungible tokens (NFTs) is growing fast, but why? In this episode, host Matt Bilotti extracts eight growth tactics he sees NFT communities using, and he puts them into context for all growth experts to leverage in their own businesses.Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti, and the Drift Podcast Network at @DriftPodcasts.

Wondering what the secret is to converting more of your homepage visitors with video? Danielle Diamond, of Epiq media, has figured it out, and she's sharing her learnings in this episode.Danielle was an early Drifter before she went on to work at agencies whose clients included Warner Brothers, ABC, and FabFitFun. Now, she's the founder of EpiqMedia - a creative team that focuses on content for B2B marketing serving clients like SNL, Oreo, and InVisalign.In this episode, Danielle talks with Matt about what video production should look like at every stage of the funnel, the importance of being human in B2B marketing, and the strategies she's used to increase homepage conversions by 40%.Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti and Danielle on Twitter at @MattBilotti, @dhopdiamond, and @DriftPodcasts.

Connor Gross sold his first company for seven figures when he was in college.A year later, he's co-founded another company, Respoke Collections, and advises e-commerce companies on how they can level up their strategy.In this episode, Connor takes Matt through the three stages of the e-commerce funnel and shares the strategies he's found most successful in getting both top-of-funnel ads and post-purchase upsells to convert. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti and Connor on Twitter at @MattBilotti, @c-gro, and @DriftPodcasts.

Annie Mosbacher was a practitioner of customer retention and growth for 15 years, but in 2021, she decided it was time for a change and went out to start her own growth marketing agency. That move has turned this year into one of her happiest professional years.In this episode, Annie explains why she knew it was time to start her own growth marketing agency, how her practitioner experience influences prioritization, and how she and her co-founder balance in-the-weeds versus high-strategy work. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti, Annie Mosbacher on Twitter at @MattBilotti, @AnnieMosbacher, and @DriftPodcasts.

We're throwing it back to one of the most interesting episodes of the show.In 2019 Nationbuilder's then VP of Customer Success and Growth Marketing, Annie Mosbacher, and Director of Product, Jason Meer, sat down with Matt to tell him about a time when they created a brilliant customer use case out of negative customer behavior. Find out how Annie and Jason worked together to roll out a new use case that helped NationBuilder decrease churn and increase upsell and reactivation potential.And make sure to tune back into Growth for a new episode with Annie all about her new role advising other companies on growth strategies coming soon!Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti, Annie Mosbacher and Annie Meer on Twitter at @MattBilotti, @AnnieMosbacher, @jasonmeer, and @DriftPodcasts.

Thanks for listening to Growth. At Drift, we're always looking for ways to level up our podcasts, so today we're asking for your feedback. Head to https://now.drift.com/podcast, and fill out our 1-minute survey. As a thank you, you'll be entered to win an Elgato microphone and Logitech webcam ($200 value).

In order to be a growth marketer, there's some key language you should know and tactics you should master. But you don't have to learn them all at once. In this episode Shopify's VP of Growth, Morgan Brown, and Director of Growth, Lindsay Craig, explain what the skills are that make up a successful growth marketer, and how they've learned them along the way.Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti, Lindsay Craig and Morgan Brown on Twitter at @MattBilotti, @_LindsayCraig, @morganb, and @DriftPodcasts

Startup programs are becoming more and more popular in SaaS, but they aren't always thought of from the perspective of a growth strategy, and because of that, they're not always used and measured to their maximum potential. Brianne Kimmel built out the startups program at Zendesk before founding Worklife Ventures. In this episode, she and Matt Bilotti, who manages Drift's startup program, debunk the myths surrounding the programs, discuss what makes a good startup program good, and how you should align your program to take the weight OFF of your sales team. Whether your company has an existing startup program, or is thinking of starting one, this episode is a must listen.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti, @briannekimmel, and @DriftPodcasts

Most companies have 5-15 advisors. But Sendoso...they've got hundreds! In this episode, Kris Rudeegraap, the CEO and co-founder of Sendoso, explains why he chose to have so many advisors, why they're all equity advisors, how he leverages them as a growth channel, and how he manages such a large network. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Kris on Twitter at @MattBilotti, @rudeegraap, and @DriftPodcasts

Have you ever tried to grow your product's user base through the system of another product? What about build your product from scratch on top of another product's ecosystem? Ankith Harathi did both with his two products, Marlo and Macro.In this episode, Matt and Ankith discuss what that process looked like, growth clusters, optimizing for feedback, and the three core decisions Ankith and his co-founder, John Keck, made that turned Macro into a conversation topic at the start of all meetings. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti, Lindsay Craig and Morgan Brown on Twitter at @MattBilotti, @_LindsayCraig, @morganb, and @DriftPodcasts

What the heck is a PQL? And how is one of the best tech companies out there implementing it? While it stands for product qualified lead, what that actually means is a little different for every company. In this episode, VP of Growth Thibault Imbert and senior director of revenue marketing, Morgan Palomares, of GitHub, explain how they define a product qualified lead, how they are implementing the mindset and workflows at Github, and how they plan to measure success.Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti, and Thibault Imbert on Twitter at @MattBilotti, @, @thibault_imbert, and @DriftPodcasts, and Morgan Palomares on LinkedIn

We've covered tons of different channels, tactics, and strategies on this podcast. Revenue expansion (how to think about it, optimize for it, strategize around it) is something we haven't covered yet. In this episode, we're joined by Hana Abaza, Director of Global Marketing at Shopify, who shares tons of insights, examples, and advice for how you can drive expansion revenue, too.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, and Hana Abaza on Twitter at @MattBilotti, @hanaAbaza, and @DriftPodcasts

Striking the right balance between incremental improvements and big, channel or market-shifting bets on a growth team is critical. In this episode, we talk through how three growth legends think about striking this balance, what good looks like, what systems they use, how team size and structure alters their approach, and what they do if their team is falling off track. The folks in this episode were all guests multiple times before on the podcast: Morgan Brown, VP of Growth at Shopify Hila Qu, VP of Growth at GitLab, and Thibault Imbert, VP of Growth at GitHub.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, Hila Qu, and Thibault Imbert on Twitter at @MattBilotti, @morganb, @hilaqu, @thibault_imbert, and @DriftPodcasts

When spinning up a new growth team, the first 6 months is often treated as the time for the team to prove it's value. But what about after that? What does good look like at that 6 month mark and how do you continue to evolve from there? We'll talk through all of this and more with Hila Qu, VP of Growth at GitLab and Thibault Imbert, VP of Growth at GitHub. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti, Hila Qu, and Thibault Imbert on Twitter at @MattBilotti, @hilaqu, @thibault_imbert, and @DriftPodcasts

The very first growth hire on any team is an absolutely critical one. In this episode, Hila (VP of Growth at GitLab) and Matt break down how you should approach that first hire from a focus, skill set, seniority, and structure standpoint. Lots of insights from this conversation both for the folks doing the hiring and the ones trying to be that first hire.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Hila on Twitter @MattBilotti @HilaQu @HYPERGROWTH_pod

Many see Product Led Growth (PLG) as a sure-ticket to growth. But often times, it doesn't work out. With two industry leaders, Morgan Brown (VP of Growth at Shopify) & Laura Borghesi (VP of Growth at ClassPass), we talk all about when PLG works, when it doesn't, and how you can up your chances of success.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, and Laura Borghesi on Twitter at @MattBilotti, @morganb, @missborga, and @DriftPodcasts

Data has always been a tool in the growth/marketing toolkit. In the last few years, intent data has become a more and more popular set of information to leverage to drive better results. In this episode, Matt chats with Kate Athmer, VP of Growth at Bombora, about how teams should think about intent data, mistakes she often sees, and other tips and tricks on how to leverage it.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti and @DriftPodcasts

This is a question I hear all the time. In this episode, I break down some of the ownership, skill set, and strategic differences between operating in a growth-focused product manager role vs. a classic product management role on a product team. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti and @DriftPodcasts

Joined by two of the most well respected folks in the growth space, this episode is an honest take on how even the best make progress in situations of high ambiguity. There's a strong narrative that exists that drives people to focus too much having perfect data to make decisions, building an explicit system before getting started with growth, and so much more. In this episode, Morgan Brown (VP of Growth at Shopify + Author of Hacking Growth), Thibault Imbert (VP of Growth at Github and most recently was Director of Growth at Adobe for 4 years), and Matt give listeners a look into how to cut through the noise of a perfect system and find ways to make an impact. And how it's okay when things get a bit messy.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, and Thibault Imbert on Twitter at @MattBilotti, @morganb, @thibault_imbert, and @HYPERGROWTH_pod

Email. Decades after showing up as a core channel for brands and companies to communicate with leads and customers, it been making a bit of a resurgence lately as a growth channel. While (basically) every company does email in some way, and it's always been important, we're seeing companies and individuals build huge followings via newsletters (and even becoming acquisition targets as a result). In this episode Ilona Abramova, VP of Operations at AppSumo, breaks down the fundamentals around email: how to approach it, what works, and what doesn't. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti and Ilona Abramova on Twitter at @MattBilotti & @HYPERGROWTH_pod

Bird is a classic example of a company with a complicated two-sided marketplace that achieved explosive growth. While spending two years on the growth team at Bird, a rentable scooter company, Declan Bond Schweitzer helped execute growth strategies and tactics in different markets on both the supply & demand side of the business. In this episode, we talk about some of the core lessons learned with tons of great examples of what they did on the team there. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti & @HYPERGROWTH_pod

Will has had a storied career across tons of cool companies (Disney, Twitch, Dropbox, Etsy, Ebay, Oscar Health, and more), where he's worked on many different aspects of growth. Throughout the years, he's seen the growth role from many different perspective and watched it evolve and change over time. In this episode he shares insights on where growth has come from, how different parts of the role have been commoditized, and what we can expect of the growth function in coming years.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti & Will on Twitter at @MattBilotti @williamwaiwong, & @HYPERGROWTH_pod

Going from nothing to a fully functional growth team is an experiment in and of itself. In this episode, Matt is joined by Melissa Tan, who is a growth advisor at places like Grammarly, Canva and has held growth roles at Dropbox and others. Having an eye into some of the best performing growth teams out there, she's seen what works and what doesn't. We talk through everything from deciding if a product-led growth is right for you, setting goals, hiring and building that team, getting that team rolling, and how to evolve it over time. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti & @HYPERGROWTH_pod

Headspace is a fundamentally mission-driven company that operates for profit. In this episode, Matt chats with Keya Patel, Director of Product at Headspace, to talk all about how her growth teams find a balance between boosting the numbers and doing what's best for their members. Spoiler…in a lot of cases, those things are one in the same! Keya talks us through two key examples from Headspace that highlight how they approach this tricky topic.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti & @HYPERGROWTH_pod

Headspace is a fundamentally mission-driven company that operates for profit. In this episode, Matt chats with Keya Patel, Director of Product at Headspace, to talk all about how her growth teams find a balance between boosting the numbers and doing what's best for their members. Spoiler…in a lot of cases, those things are one in the same! Keya talks us through two key examples from Headspace that highlight how they approach this tricky topic. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti & @HYPERGROWTH_pod

I recently came across a blog article titled "From 169 Customers to 8,266 in 28 Days: How Frase Built the Biggest AppSumo Launch Ever" and knew I had to have someone from that team join me on the podcast. In this episode, we break down the approach, execution, and lasting impact of what was a true 10x (and more in some cases) experiment.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti and Hatt Hurley on Twitter at @MattBilotti, @matt_h_hurley, & @HYPERGROWTH_pod

I recently came across a blog article titled "From 169 Customers to 8,266 in 28 Days: How Frase Built the Biggest AppSumo Launch Ever" and knew I had to have someone from that team join me on the podcast. In this episode, we break down the approach, execution, and lasting impact of what was a true 10x (and more in some cases) experiment. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti and Hatt Hurley on Twitter at @MattBilotti, @matt_h_hurley, & @HYPERGROWTH_pod

In this special crossover episode, Matt is joined by Maggie Crowley (host of Build) and Sean Lane (host of Operations) to take you behind the scenes of Drift’s podcast program. You’ll learn how the hosts prepare for new episodes, the biggest lessons they’ve learned after recording 50+ episodes each, the best piece of advice they’ve received from their guests, and what listeners can expect in 2021. Want to hear what Matt says is the most rewarding part of hosting Growth? Listen to the full episode to find out.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti, & @HYPERGROWTH_pod—Want to hear more from Maggie and Sean?Subscribe to Build With Maggie Crowley here: https://buildpodcast.drift.com/Subscribe to Operations with Sean Lane here: https://operationspodcast.drift.com/

In this special crossover episode, Matt is joined by Maggie Crowley (host of Build) and Sean Lane (host of Operations) to take you behind the scenes of Drift’s podcast program. You’ll learn how the hosts prepare for new episodes, the biggest lessons they’ve learned after recording 50+ episodes each, the best piece of advice they’ve received from their guests, and what listeners can expect in 2021. Want to hear what Matt says is the most rewarding part of hosting Growth? Listen to the full episode to find out. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti, & @HYPERGROWTH_pod — Want to hear more from Maggie and Sean? Subscribe to Build With Maggie Crowley here: https://buildpodcast.drift.com/ Subscribe to Operations with Sean Lane here: https://operationspodcast.drift.com/

Before teams run an experiment, they often ask themselves what data they want to track so that they can build that into the experiment in the first place. In this short episode, Matt talks through what a better and best version of this planning looks like. That way, you and your team can ask the right questions and have effective planning conversations before your next experiment.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti, & @HYPERGROWTH_pod

Before teams run an experiment, they often ask themselves what data they want to track so that they can build that into the experiment in the first place. In this short episode, Matt talks through what a better and best version of this planning looks like. That way, you and your team can ask the right questions and have effective planning conversations before your next experiment. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti, & @HYPERGROWTH_pod

Coming from one of the most well known growth teams in B2C (Pinterest), Wendy Lu recently made the switch to B2B by leading Growth Engineering at Airtable. In this episode, we dig into the nuts and bolts of what that transition has been like -- what is the same, what is super different, and what some of the lessons learned are as she takes on this new learning curve of B2B growth.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Wendy on Twitter at @MattBilotti, @wendyluwho, & @HYPERGROWTH_pod

Coming from one of the most well known growth teams in B2C (Pinterest), Wendy Lu recently made the switch to B2B by leading Growth Engineering at Airtable. In this episode, we dig into the nuts and bolts of what that transition has been like -- what is the same, what is super different, and what some of the lessons learned are as she takes on this new learning curve of B2B growth. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Wendy on Twitter at @MattBilotti, @wendyluwho, & @HYPERGROWTH_pod

The role of data science can be absolutely critical in a company's ability to structure, run, and measure experiments. In this episode, Matt is joined by Maura Church, the Director of Data Science at Patreon, and they dig deep into experimentation and metric design. This is a really fun one if you love geeking out about data and experimentation! And especially helpful if you're adding data science resources to your team and want to know how to leverage them best.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Maura on Twitter at @MattBilotti, @outoftheverse, & @HYPERGROWTH_pod

The role of data science can be absolutely critical in a company's ability to structure, run, and measure experiments. In this episode, Matt is joined by Maura Church, the Director of Data Science at Patreon, and they dig deep into experimentation and metric design. This is a really fun one if you love geeking out about data and experimentation! And especially helpful if you're adding data science resources to your team and want to know how to leverage them best. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Maura on Twitter at @MattBilotti, @outoftheverse, & @HYPERGROWTH_pod

One of the people that pioneered and popularized Account Based Marketing (ABM), Jon Miller was a co-founder and VP of marketing at Marketo, CEO and Co-founder at Engagio, and is currently the Chief Product Officer at Demandbase. In this episode, we cover what types of companies should be doing ABM, how to get started, and how to run and measure a successful ABM strategy. It's the all-you-need-to-know about making ABM work for your business.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Jon on Twitter at @MattBilotti, @jonmiller, & @HYPERGROWTH_pod

One of the people that pioneered and popularized Account Based Marketing (ABM), Jon Miller was a co-founder and VP of marketing at Marketo, CEO and Co-founder at Engagio, and is currently the Chief Product Officer at Demandbase. In this episode, we cover what types of companies should be doing ABM, how to get started, and how to run and measure a successful ABM strategy. It's the all-you-need-to-know about making ABM work for your business. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Jon on Twitter at @MattBilotti, @jonmiller, & @HYPERGROWTH_pod

Transitioning to a product-led growth model is all the hype these days. I wanted to peel back some of the layers of what it actually looks like when successful, which is why I asked Laura Borghesi to join. She's currently the VP of growth at Gympass and has most recently developed a PLG motion at MongoDB with prior roles at Google and Stripe. Listen in to hear how to think about getting leadership bought in, making investments, measuring success, and more!Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Laura on Twitter at @MattBilotti, @MissBorga, & @HYPERGROWTH_pod

Transitioning to a product-led growth model is all the hype these days. I wanted to peel back some of the layers of what it actually looks like when successful, which is why I asked Laura Borghesi to join. She's currently the VP of growth at Gympass and has most recently developed a PLG motion at MongoDB with prior roles at Google and Stripe. Listen in to hear how to think about getting leadership bought in, making investments, measuring success, and more! Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Laura on Twitter at @MattBilotti, @MissBorga, & @HYPERGROWTH_pod