Podcasts about growth marketing

Community banks have always excelled at building relationships. But in a market driven by data, relationships alone aren't enough. The next wave of growth in banking depends on turning customer insights into action. This means empowering marketing, sales, and frontline teams to collaborate smarter and deliver more personalized experiences.In this episode of the Banking on Data Podcast, Edward Vincent, CEO of Lumio, sits down with Josh Barclay, Director of Growth Marketing at BusinessNext and host of the Banking on Experience podcast, to discuss how modern community financial institutions can use actionable data to align teams, break down silos, and drive meaningful growth. Their conversation explores how banks can empower their frontline with real-time, context-rich insights, why data quality and accessibility matter more than volume, and what the future of data-driven sales enablement looks like in community banking.Follow us to stay in the know!

Ton récap en newsletter → https://linktw.in/auXLSJTu penses que l'algo Instagram est ton ennemi ?J'ai une confession : moi aussi, je l'ai longtemps cru.Avant de rencontrer mon associé Clément SSB, je me disais :“Insta, c'est pas pour moi”.Spoiler : c'est pas l'algo le problème. Mais ce qu'on en fait.Avec 3 milliards d'utilisateurs sur Instagram en 2026 (1/3 de la planète), il y a de la place pour tous – si on comprend comment ça fonctionne …Au programme :comment fonctionne l'algo 2026ce qu'il récompense (et pénalise)le plan d'action pour passer proMERCI MAGIC POST Cet épisode est rendu possible par Magic Post, l'outil qui te fait gagner du temps (et de l'impact) sur tes contenus.Crée tes posts en 20 secondes. Ton style, ta voix, pas du ChatGPT générique.Découvre Magic Post ici → https://linktw.in/ZNXedxHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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Bonus & Recap : https://linktw.in/aUegqQDepuis quelques mois, quand je regarde un Podcast ...J'ai une impression de déjà-vu.Les formats sont bien produits, les invités brillants…Mais il manque quelque chose.Cette énergie du début, quand tout était brut, sincère, audacieux.Alors, j'ai décidé de faire évoluer Marketing Square.Décor mobile. Face-cam. Communauté aux commandes.Une nouvelle ère commence.Prêts ?Rejoignez la communauté The Square → https://www.carolinemignaux.com/communaute

Most brands want to grow — but too many still use the same old playbook. In this episode, Sonia Thompson — inclusive marketing and growth strategist — breaks down the four most common growth marketing mistakes keeping brands from reaching the influential and high-growth communities driving today's marketplace. From superficial inclusion to copy-and-paste campaigns, Sonia reveals what's really costing brands trust, loyalty, and ROI — and exactly how to fix it. You'll learn how to: ✅ Go beyond representation to build true connection ✅ Commit to the communities you serve — even when it's uncomfortable ✅ Design growth strategies that are inclusive and effective ✅ Replace one-off campaigns with loyalty that lasts Because today's fastest-growing brands don't just reach people — they resonate with them. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

L'IA s'impose dans le marketing, mais comment l'utiliser vraiment ? Ni gadget, ni menace, c'est un levier puissant… à condition de savoir à quel niveau jouer. Marjolaine Grondin, précurseur de l'IA en France, nous partage sa « pyramide de l'IA » : trois étapes concrètes pour intégrer l'intelligence artificielle dans son quotidien professionnel sans perdre son authenticité.Vous pouvez suivre Marjolaine sur LinkedIn ou rejoindre son Bootcamp IA. ---------------

On décrypte comment la culture d'expérimentation façonne le Product Marketing aux États-Unis, et ce que les PMM français peuvent en apprendre.Axel Kirstetter, belge expatrié aux Etats-Unis depuis +25 ans et VP Product Marketing chez Guidewire, partage son regard sur les différences de mentalité, d'organisation et de communication entre les deux cultures.Aux États-Unis, l'exécution prime sur la planification. En France, on valorise davantage la réflexion stratégique et la précision. Deux approches qui influencent profondément la place du PMM dans l'entreprise.Axel nous explique :

Marketing at the pace of AI innovation isn't easy, but Rubina Carlson, Head of Marketing at 90 Seconds, has found a way to stay ahead without burning out. In this conversation with host Vinnie Romano, Rubina shares her honest journey from feeling late to the AI party to becoming an AI-first marketer who dedicates one hour per week to systematic experimentation. This episode is packed with practical wisdom for B2B marketers who feel overwhelmed by the rapid pace of AI evolution. Rubina reveals how she carved out time to test tools like Opus Clip, custom GPTs, and Canva Magic, turning weekly pain points into opportunities for AI-powered solutions. She challenges the myth that prompt engineering requires specialists, arguing instead that it's simply about learning to communicate with clarity. Whether you're struggling to justify AI experimentation to leadership or feeling paralysed by the sheer number of tools available, this episode will give you a clear framework to start testing, learning, and integrating AI into your everyday marketing workflow. Guest Introduction Rubina Carlson is a Certified Practising Marketer and Head of Marketing at 90 Seconds, the global platform empowering enterprise brands to create video content at scale. With over 15 years of experience driving growth across tech, tourism, higher education, and agency sectors, Rubina leads data-driven, growth-focused strategies that fuel brand visibility and revenue. Known for her early adoption of social media platforms and now AI, she's at the forefront of marketing innovation, having built internal GPTs and tested a wide range of AI tools to push marketing performance further. Beyond her corporate role, Rubina serves as Director of Digital Adelaide (South Australia's largest marketing conference) and is a key driver of Adelaide's emerging AI events. Key Topics Overcoming "late to the AI party" fears: Transform anxiety into systematic learningOne-hour-per-week AI testing: Friday afternoon framework for testing solutionsBuilding custom GPTs: Achieve 80% first-draft quality with brand voiceStrategic AI tool testing: Compare tools for real problem-solving vs trendsOpus Clip for video repurposing: Transform long videos into social clipsRebecca Webber's AI success: Cut assessment time from 60 min to 30 secPrompt engineering demystified: Clear communication, not specialist roleNavigating AI restrictions: Build business cases when IT blocks tools Resources & Links People Mentioned Stephen Mayall - Growth marketer focusing on AI and agentic workflowsTim Lillyman - Marketing leader at XPON Technologies Group, active in AI and automationAxel Sukianto - B2B SaaS marketer and growth marketing advisorChristopher Chow - Head of Growth Marketing at Smokeball, LinkedIn video creatorRebecca Webber - Literacy leader at the Department of Education, South Australia, developed an award-winning AI assessment toolSimon Sinek - Author of "Start with Why" Companies & Tools 90 Seconds - Rubina's company, a global video creation platformOpus Clip - AI video clipping tool for creating viral shorts from long videosCanva Magic - AI features within Canva for design and content creationCustom GPTs - OpenAI's customisable AI assistantsDepartment for Education, South Australia - Organisation where Rebecca Webber developed an award-winning AI assessment toolSocial Media Club Adelaide - Early adopter community mentioned by Rubina Books & Resources "Start with Why" by Simon Sinek Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Vinnie Romano Guest: Rubina Carlson Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Vous avez l'impression de fonctionner en surrégime pour faire avancer votre business ?Et si vos performances étaient directement liées à vos habitudes alimentaires, votre sommeil… et vos analyses de sang ?Dans cet épisode, on reçoit Pauline Jumeau, naturopathe spécialisée dans l'accompagnement des dirigeants et cadres surmenés. Elle partage des clés concrètes pour rester performant sans se cramer.Voici ce que vous allez découvrir dans l'épisode :Pourquoi sauter le petit-déj vous coûte plus que vous ne le pensezCe que les pics de glycémie provoquent sur votre concentration et vos décisions businessLes 3 erreurs à éviter pour enfin bien dormir et récupérerLe lien entre troubles du sommeil et erreurs stratégiquesLes signaux faibles que votre corps vous envoie (et que vous ignorez sûrement)Quels bilans faire tous les 12 à 18 mois pour prévenir les pannesComment faire de votre santé un levier de performance durableUn épisode ultra-utile si vous avez du mal à lever le pied sans culpabiliser… et que vous sentez que ça ne tiendra pas comme ça encore longtemps.A PROPOS DE PAULINE JUMEAULinkedInInstagram : @pauline.jumeauVOUS AVEZ AIMÉ CET ÉPISODE ? VOUS AIMEREZ AUSSI :Mes 3 routines puissantes pour booster ma productivitéGérer le stress au travail : 3 astuces simples pour un quotidien plus zen

In this episode of The Long Game Podcast, Alex Birkett interviews Noah Greenberg, CEO of Stacker, a content distribution platform that helps brands turn owned content into earned media. They dive into the paradigm shift from SEO (Search Engine Optimization) to GEO (Generative Engine Optimization) and how brands can optimize for visibility in AI-powered interfaces like ChatGPT and Gemini. Noah shares how earned media, brand mentions, and distribution at scale are becoming the new backlinks, and how the lines between PR, content, and SEO are blurring. From Google's disappearing traffic to ChatGPT's probabilistic answers, this is a deep dive into the future of organic visibility and media strategy in the AI era.Key TakeawaysSEO Is Evolving into GEO: The goal is no longer just ranking on Google—it's being cited and surfaced in AI-powered responses.Earned Media Drives AI Visibility: PR, brand mentions, and syndicated content now influence whether LLMs cite your brand.Distribution Increases Surface Area: Publishing content broadly boosts the probability of being included in AI-generated answers.PR Is Cool Again: The rise of AI search has revived interest in press releases and third-party citations as visibility tools.SEO, Content, and PR Must Merge: Teams need to collaborate across departments to drive brand visibility in AI environments.Impact Is Visible—Fast: A single article syndicated through Stacker can be cited in AI search results within 24 hours.Measurement Models Are Changing: Traditional KPIs like backlinks and traffic are giving way to visibility, trust, and AI mentions.Founders Should Think Like Media Companies: Being the source of truth—and distributing it widely—is key to staying top-of-mind.Show LinksConnect with Noah Greenberg on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Most brands focus on what works in November. Smart brands plan for what happens in January. In Part 2 of our Black Friday Growth Series, Jim Huffman shares the strategic lens every DTC operator should adopt before running another BFCM campaign.Following up on the tactical BFCM episode, Jim goes deeper — exploring the downstream effects of your Q4 strategy and how to win long-term. He covers what separates high-ROI brands from revenue-chasers, how to evaluate customer acquisition quality during peak season, and how to balance margin, brand, and lifetime value when everyone else is just trying to “make noise.” This isn't about bigger discounts. It's about smarter growth.TOPICS DISCUSSED IN TODAY'S EPISODEThe biggest mistake brands make during BFCMHow to set Q4 goals that don't backfire in Q1Why who you acquire in Q4 matters more than how manyOffers that build loyalty vs offers that attract deal-chasersHow to use BFCM for email growth and long-term leverageThe mindset shift that separates pro operators from seasonal brandsResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterThe Shopify Growth School Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Vous vous demandez comment certains commerciaux transforment chaque prospect en client ? Vous voulez améliorer votre efficacité commerciale ?Dans cet épisode avec Pauline Sarda, découvrez les secrets d'un suivi commercial infaillible.Découvrez comment un suivi commercial structuré peut devenir votre meilleur allié dans la conversion de prospects en clients dévoués. Au programme : La méthode pour un suivi commercial qui convertit, sans y passer toute sa journéeComment suivre vos prospects et vous assurer de rester dans leur radar (pour le jour où ils ont besoin de vous)La stratégie du parapluie, à appliquer pour contacter votre prospect au bon momentL'outil à privilégier pour suivre vos contacts A propos de Pauline SardaLinkedInInstagramVision le podcastNewsletter, hyper actionnable, toutes les semaines_______________________________________

Axel Kaletka nous dévoile comment utiliser le framework des 3C (Cornerstone Content, Core Content, Cut Content) pour créer et distribuer du contenu de manière efficace.Vous pouvez retrouver Axel sur LinkedIn ou sur son site.Autres épisodes qui pourraient vous plaire : Comment faire connaître votre podcast Etre efficace avec The One Thing---------------

Quand on est marketeur, on méprise autant qu'on adore les journalistes. On sait que décrocher un article dans un média d'autorité peut faire décoller notre visibilité. Mais la réalité terrain est souvent bien plus difficile pour capter l'attention d'un journaliste qui reçoit des centaines de demandes chaque jour.Chez Matera, ils ont trouvé la recette gagnante : un baromètre maison, pensé dès le départ comme un levier stratégique de notoriété et de relations presse.Pour décortiquer leur méthode, j'ai reçu à mon micro Amandine Peyre, Head of Brand chez Matera.Au programme :Comment ils ont inversé le rapport de force journaliste / entrepreneur ? Comment s'organise un projet multi-équipes en interne entre la brand, la data, le marketing ? Combien ça coûte de faire un baromètre ? Et quelles sont les retombées concrètes et financières pour eux ?Si vous cherchez un levier efficace pour booster votre visibilité et faire parler de votre marque, vous êtes clairement au bon endroit.

From indie music festivals to global comedy tours, Only Much Louder (OML) has long been the backstage engine of India’s creator revolution. In this episode of The Morning Brief, hosts Anirban Chowdhury and Aanya Thakur sit down with OML CEO Tusharr Kumar to decode the shifting dynamics of digital influence from short-form fame and creator-led brands to the fusion of online buzz with offline fandom. What began as a talent management outfit for comics and musicians has now transformed into a data-driven machine shaping how creators build careers, businesses, and even micro-cultures. As India’s creator economy races toward a projected $1 trillion by 2030, a potent mix of instinct, data, and storytelling is redefining what it means to be an artist-entrepreneur.Tune InYou can follow Aanya Thakur on her Linkedin profile and read her Newspaper Articles. You can follow Anirban Chowdhury on his social media: X and LinkedinCheck out other interesting episodes from the host like: Corner Office Conversation with Gunjan Soni, Youtube India., Text-to-Theater? How AI is Rewriting Cinema Part 1, How AI is Rewriting Cinema Part 2, and much more.Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.

If your ads, campaigns, or funnels aren't delivering like they used to, it's not just you — and it's not just the algorithm. The truth is, your growth marketing strategy might be out of sync with today's consumers. In this episode, Sonia Thompson, inclusive marketing and growth marketing strategist and host of Inclusion & Marketing, breaks down what's driving diminishing returns in growth marketing — and how to realign your strategy for today's world. You'll learn: Why traditional performance marketing tactics are losing effectiveness. How evolving consumer identities, values, and expectations are reshaping ROI. Three key shifts to modernize your growth marketing playbook — leading with identity, communicating values clearly, and building connection through every touchpoint. If your growth has stalled — or if you're ready to future-proof your marketing strategy — this episode will help you evolve how you grow, who you grow with, and how you connect. Because growth isn't broken — it's just misaligned.

Le tunnel d'acquisition, autrefois pilier du marketing, ne reflète plus la réalité du parcours client actuel. Dans cet épisode, nous explorons comment repenser la stratégie d'acquisition pour la rendre plus fluide, personnalisée et durable. L'objectif n'est plus de pousser un prospect jusqu'à la conversion, mais de construire une relation authentique et continue, du premier clic à la fidélisation.Au programme :1. Le tunnel d'acquisition classique : un modèle fondateur mais dépassé2. L'ère du parcours utilisateur non linéaire3. Du multitouch à la co-construction de la relation4. De la conversion à la fidélisation5. Transformer l'expérience client en levier de croissance durable---------------

Vous pensez que les efforts RSE coûte cher et freine la croissance ?Dans cet épisode, on reçoit Alexandra Baux, consultante en stratégie d'entreprise depuis plus de 15 ans etfondatrice du cabinet InnovaDura, qui nous montre comment intégrer les enjeux ESG peut devenir un véritable moteur de compétitivité.AU PROGRAMMEPourquoi vos clients BtoB attendent désormais des preuves concrètes d'engagementL'effet domino des nouvelles obligations réglementaires (et ce que ça change pour vous)Ce que vos partenaires veulent voir dans votre feuille de route RSELa méthode en 3 étapes pour intégrer la durabilité dans votre stratégieDes exemples concrets d'actions à fort impact (que vous faites peut-être déjà sans le savoir)Comment relier vos KPIs financiers et extra-financiers de façon pertinentePourquoi impliquer les équipes est un facteur clé de réussiteUne approche qui vous aide à y voir plus clair, prendre les bonnes décisions… et sécuriser vos clients.A PROPOS D'ALEXANDRA BAUXLinkedIn : https://www.linkedin.com/in/alexandra-baux-auzoux/

Look, I get it. You've got a modest marketing budget, and every time you hear about Google Ads, you think: "That's for the big players with deep pockets." But here's the thing: paid search can absolutely work for small budgets—you just can't play by the same rules as enterprise brands throwing around unlimited cash. Brooke Osmundson, Director of Growth Marketing at Smith Microsoftware, joined me to break down exactly how small businesses can make paid search work when you're working with $20 to $50 a day (or even less). She's been in the trenches on both the agency and in-house side, managing everything from local clinics to Fortune 100 companies, so she knows what actually works—and what's just burning money. If you've been frustrated by rising costs, spread-thin budgets, or campaigns that seem to eat cash without delivering results, this conversation will change how you think about paid search. No fluff, no impossible tactics—just practical strategies you can use today. https://www.theagentsofchange.com/605 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Advertisers want to spend an extra $1B in podcasting; but they're holding back until we address the industry's biggest issues.This week on The Media Roundtable, we've assembled a powerhouse of CAOs to talk about the findings of our 2025 What Brands Want report.At this summer's CAO Summit, we learned that podcasting could be one billion dollars bigger… if brands had what they need today. After polling brand leaders on their hurdles and needs, the results are in. Dan Granger (CEO & Founder, Oxford Road) breaks down the findings with:• Justin Fitzpatrick (Head of Performance Marketing, Found) • Julianna Crozier (Associate Director, Influencer Partnerships & Growth Marketing, Thrive Market)• Will Flaherty (SVP, Growth, Ro), and• Giles Martin (EVP, Strategy, Oxford Road)The team is talking: Closing the Measurement Gap, Beating the Clutter, Minding the Macro, and more. Let's dig in:“Any sort of improvement that we can make on the measurement side to prove the efficacy of our ad dollars is going to only enable us to put more and more budget into the channel.” -Justin Fitzpatrick (Head of Performance Marketing, Found) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team explores the tension between moving fast and making smart decisions. Speed is often praised in startups and growth environments, but it can lead to thrashing, burnout, and wasted effort when misapplied. Through reflections on agency work, in-house roles, and working with clients, they examine how to balance urgency with focus, and how strategic patience—paired with tactical speed—can create real momentum. They also share real-world SEO and AI examples of teams pivoting too fast, chasing trends, and missing out on compounding gains due to lack of prioritization, alignment, or decisiveness.Key TakeawaysSpeed ≠ Thrashing: Speed is powerful—but not when it means jumping between tactics without a long-term direction.Experimentation Requires Discipline: The best teams move quickly within a defined portfolio of experiments, not across constant strategic shifts.AI and SEO Demand New Timelines: Understanding how long it takes to see results from AI Overviews or SEO changes is critical for smart investment.Strategic Decisions Need Time: Channel or strategy-level shifts should have space to breathe—tactical pivots can happen faster.Avoid Becoming the Bottleneck: Leadership speed often comes down to fast approvals, trust, and timely delegation.Portfolio Thinking Beats All-In Bets: High-performing orgs allocate some resources to R&D and experimentation while maintaining core execution.Alignment Enables Flow: Teams that communicate clearly and early across departments unlock faster execution and reduce friction.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Bertrand revient sur l'évolution du rôle du PMM, et surtout sur ce qui fait la différence entre un bon et un excellent Product Marketer.Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.Avec franchise et clarté, il partage son parcours, ses apprentissages et les conseils concrets qui ont guidé sa carrière.

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In this episode of the Investor Fuel podcast, host Michelle Kesil speaks with Jason Fishman, a growth marketer specializing in investor acquisition. Jason shares insights into his innovative marketing strategies for real estate investors, detailing his approach to building awareness and engagement through digital channels. He discusses the importance of a structured marketing strategy, the success stories from his campaigns, and the evolving landscape of digital marketing. Jason emphasizes the significance of building relationships and leveraging referral partnerships to find clients, while also exploring new trends in marketing, including the use of podcasts and AI tools.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Marketers are hooked on attribution perfection. Meanwhile, your buyers are ghosting and your “AI-powered” campaigns sound like everyone else's. What if the edge isn't more dashboards but it's better judgment?In this episode, Nicole Gates, VP Growth Marketing at Varonis tears up the playbook B2B keeps clinging to. She shows how a “process person” builds a launch machine that actually ships, why tiering by customer impact (not internal hype) changes everything, and how moving SDRs under marketing with real SLAs turns MQL theater into pipeline. We dig into the noisy AI arms race (robots fighting robots), shifting budget from paid-to-play to earned trust via thought leadership, and using AI where it improves outcomes (routing, enrichment, speed-to-lead), not where it creates slop.We also cover:How to tier your launches by what matters to customers, not your org chart.Why the best growth marketers think more like editors than analysts.What happens when you replace data obsession with decision confidence.

Bénéficiez de 2 mois gratuits chez mon partenaire Waalaxy pour transformer Linkedin en machine à leads.Parler en public, ce n'est pas inné. Pourtant, c'est une compétence indispensable pour toute personne qui doit défendre un projet, représenter une entreprise ou simplement s'exprimer avec confiance.Dans cet épisode, je reçois Sandra Lou, animatrice télé pendant plus de vingt ans sur M6 et TF1, et aujourd'hui experte en média training et communication. À travers son parcours, Sandra partage son expérience et ses conseils concrets pour prendre la parole avec impact, que ce soit face à un journaliste, sur scène ou lors d'une réunion stratégique.Cet épisode regorge de conseils pratiques, d'exemples concrets et de techniques simples pour oser prendre la parole avec naturel, confiance et émotion.  Vous pouvez retrouver Sandra sur LinkedIn ou sur son agence Verbale.---------------

Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.Bertrand a managé des équipes de plus de 20 PMM, recruté des dizaines de profils, structuré des fonctions de zéro… Et même collaborer avec la reine du Positioning : April Dunford. Il partage sa conviction : le positionnement est le socle de toute stratégie marketing efficace. Et il nous livre son approche très terrain du Product Marketing, nourrie par des années à côtoyer sales, produit et direction.Vous découvrirez :

Black Friday and Cyber Monday aren't just about slapping on a discount. In this episode, Jim Huffman breaks down the offer-led strategies and conversion playbooks top DTC brands use to turn Q4 into their most profitable months - without relying on bloated budgets or ad spend.Originally aired as a guest appearance on the Ecwid eCommerce Show, Jim reveals the full GrowthHit playbook for building winning Black Friday/Cyber Monday campaigns. He dives deep into offer-led growth, conversion rate hacks, retention strategies, email tricks that actually work, and how to survive the Q1 hangover. Whether you're a scrappy DTC founder or scaling a 7-figure Shopify brand, this is your tactical guide to owning Q4 without burning out or discounting your business into the ground.TOPICS DISCUSSED IN TODAY'S EPISODEOffer-led growth: the underrated strategy for converting in Q4The best bundles, BOGOs, and bonus offers that increase AOVTactical email patterns: “Oops” sends, internal leaks, and reminders that convertHow to turn customers into marketers for sustainable growthLanding page and ad setup that avoids performance burnoutWhy Q4 success starts with one hero productReal examples from fashion, consumables, and niche DTC brandsIf you're planning to “wing it” this Black Friday… don't. This episode gives you the framework to build offers, emails, and experiences that drive real growth  in any year. Subscribe for more.Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookThe Shopify Growth School  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Think of page one as real estate—and claim as much of it as possible. Jesper Nissen breaks down modern parasite SEO: leveraging high-authority platforms (YouTube, Instagram, X/Twitter Articles, Perplexity/Qwen pages, etc.) to rank quickly for branded, local, and long-tail keywords. We cover indexing workflows, daisy-chain linking, exact-match domain plays, and the content + link velocity patterns that are working now.Guest Jesper Nissen — SEO educator, link-building practitioner, founder of SchemaWriter.ai and the cloud-stacking platform YACSS; speaker at POFU Live / SEO Rockstars; MSc in Physics (U. of Copenhagen). Guest Links Website: https://jespernissen.com/ YouTube: https://www.youtube.com/@JesperNissenSEO X (Twitter): https://x.com/jespernissenseo?lang=enWhat You'll LearnParasite SEO, 2025 edition: Why page-one results increasingly favor social UGC, news, and authority domains—and how to ride that DA for fast wins. Platforms that still rank: Jesper's current leaderboard (e.g., Qwen, Perplexity) and what changed for Claude Artifacts.Local + long-tail focus: How to use Facebook/Instagram posts, YouTube videos & community posts, and X Articles to own branded and geo-keywords.Indexing workflow: Indexing services + social “daisy-chain” links to accelerate discovery.EMD plays: Exact-match domains (service+city and SaaS feature terms) and smart, steady link velocity patterns.Social → Search shift: Why Instagram and Facebook posts have started surfacing in Google (July 2025 change) and how to write posts to rank. Timestamps00:00 — Owning page one like “real estate”02:16 — Parasite SEO vs. traditional guest posts08:45 — Reddit's link-out limits & why Jesper moved on14:58 — Claude Artifacts surge (and why it cooled)18:02 — What's working now: Quen & Perplexity pages21:35 — Indexing flow: drip pings + social link bursts26:40 — Meta shift: FB/IG posts in Google (local SEO gold) 31:55 — Exact-match domains + link velocity math46:55 — Shorts as TOF magnets; long-form as sales letter51:40 — Priming YouTube with low-CPC X ads (global)Jesper's Parasite SEO Playbook (Step-by-Step)Pick a target query (branded, local, or long-tail).Publish across high-DA surfaces:YouTube (video + Community post), X/Twitter (Articles), Instagram, Facebook Page, plus AI page builders (e.g., Quen, Perplexity).Front-load keywords in social posts (especially the first words of FB/IG captions for cleaner URLs/titles).Daisy-chain internal links: point your X Article to the IG/FB/YouTube/AI pages to aid indexing.Kick indexing via reputable ping/index services, then add lightweight social links to nudge crawl.Measure and iterate: keep winners, replace laggards, expand with adjacent long tails.Exact-Match Domain (EMD) Mini-FrameworkWhen to use: service+city rank-and-rent, or narrowly defined SaaS use-cases.Build: one-page lander, fast crawl path, 5–10 quality links/month early, layer socials & citations; avoid unnatural velocity spikes.Why it works: high topical alignment + clean intent matching. (Jesper's background in cloud stacking/YACSS and SchemaWriter.ai complements this with structured data & internal “powerstack” patterns.) SponsorThis episode is brought to you by Graphed — the AI-native analytics platform that builds dashboards from plain English. Connect GA4, ads, CRM, GSC, and Sheets to get KPI boards in minutes. Learn more: https://graphed.com/

Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets.Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect living-room exposure to down-funnel actions, with many brands seeing $3–$4 cost per visit and 3–4× higher conversion vs other traffic sources. On OOH, the overlooked arbitrage is static or digital boards priced like real estate: win by buying the biggest formats in the largest markets at the lowest biddable entry price, then engineer earned media (social virality) and geo-lift. Start with ~$5k for a real CTV test (smaller tests can still work as an add-on), measure blended CAC, branded search, and market-level lift, and let creative—not hyper-granular targeting—do the heavy lifting.GuestWebsite: https://cognitionads.com/LinkedIn: https://www.linkedin.com/in/troweactualX (Twitter): https://x.com/oohinsiderTim's newsletter/resource hub: https://stateofstreaming.com/What You'll LearnWhy streaming made TV relevant again—and cheap ($1–$2 CPMs in some geos).How to attribute TV exposure → search → site visit → purchase within a 48-hour view-through window.The out-of-home (OOH) arbitrage: buying big signs in big markets for sub-$1 CPMs.How OOH + CTV lower blended CAC and lift branded search in target geographies.Practical first tests: budgets, pixels, frequency caps, creative, and geo measurement.Event playbooks: digital billboard trucks, rideshare screens, street teams, and QR flows.Targeting reality: on CTV, less targeting often wins—use creative as the filter.Retargeting on TV (yes): pixel site traffic and follow with CTV/audio/display.Timestamps & Chapters00:00 — Why TV is “back”: streaming CPMs and geo-targeted buys01:30 — Direct attribution: 48-hour view-through from TV → search → site → purchase03:45 — OOH primer: static vs digital, programmatic buys, and PMP tips06:05 — The arbitrage: big boards, big markets, tiny CPMs (often

Send us a textThe guest on this ABM Done Right Podcast mentioned on LinkedIn recently that in many cases ABM = Almost But Meh.

Send us a textIn this episode, we explore how to effectively implement AI in your growth marketing strategy to streamline operations, enhance engagement, and drive measurable ROI. From using AI-powered CRMs like HubSpot and Zoho to automate campaigns and segment audiences, to leveraging chatbots, predictive analytics, and AI-driven SEO tools, the episode breaks down how to integrate machine learning and automation for smarter marketing execution. You'll learn practical applications of tools like Jasper, Canva Magic Studio, Looka, and SmartBot360, as well as HIPAA-compliant messaging platforms for healthcare practices. Whether you're looking to optimize digital ads, personalize patient communication, or boost retention through automation, this episode reveals a clear roadmap to modernizing your marketing ecosystem with AI for sustained business growth.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

“When you bring the human approach… people bring business to you.” -Sherry Grote   Sherry Grote is an international marketing executive, speaker, and fractional CMO known for driving revenue growth and organizational alignment across global B2B SaaS companies. With over two decades of experience, she's led transformative marketing initiatives at every stage of business growth—from being the first employee at a startup that scaled to a scheduled IPO with Goldman Sachs to doubling revenue for a bootstrapped company in just nine months. Her leadership blends strategic vision with hands-on execution, harmonizing strategy, data, and collaboration to deliver measurable, scalable results. As the founder of The Harmony Hero Initiative, Sherry empowers caregivers and marginalized leaders to go from unseen to unforgettable, helping them balance purpose, performance, and personal well-being through coaching and executive development. Whether building high-impact demand generation engines, mentoring marketing leaders, or speaking on stages around the world, Sherry is passionate about turning complexity into clarity and growth into lasting impact. Website: https://theharmonyhero.com/ LinkedIn: https://www.linkedin.com/in/sherrygrote/ Instagram: @theharmonyhero Facebook: The Harmony Hero   Mariam Nusrat is a Forbes Next 1k Entrepreneur, Clinton Global Honoree, Tedx speaker and winner of the Entrepreneur Elevator Pitch Show, Mariam Nusrat is a US-based Pakistani entrepreneur, with 11 years in the purposeful video games sector and 15 years of experience in the Edtech space, working at the World Bank across 22 different countries.  Mariam is the Founder of Breshna.io, a no-code/AI game maker platform that empowers users to create, share and monetize their own purposeful video games at lightning speed, think Canva for games!   The platform has over 2m game clicks, 180k registered game makers and 160k+ games published across education, social impact and marketing. Mariam has also raised $2.7m in seed funding from investors including Paris Hilton and Randi Zuckerberg.  Mariam also founded GRID, a gaming studio that creates low-cost mobile games for positive behavior change among the bottom billion. The team has created games for a wide range of development projects focusing on education, reproductive health, climate action and social cohesion.  Mariam is on a mission to unleash the power of no-code and AI technology to empower the next 100m people to tell their stories through video games. Website: https://breshna.io/ LinkedIn: https://www.linkedin.com/in/mariamnusrat/ YouTube: https://www.youtube.com/@Breshna Instagram: https://www.instagram.com/breshnagame/ Facebook: https://www.facebook.com/breshnagame/   In this episode, Sherry and Mariam share how purpose and innovation can transform both people and businesses. They discuss the power of authentic leadership, the rise of no-code and AI technologies, and how creativity—whether in marketing or game design—can be a force for empowerment, growth, and lasting impact.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“When you bring the human approach… people bring business to you.” -Sherry Grote   Sherry Grote is an international marketing executive, speaker, and fractional CMO known for driving revenue growth and organizational alignment across global B2B SaaS companies. With over two decades of experience, she's led transformative marketing initiatives at every stage of business growth—from being the first employee at a startup that scaled to a scheduled IPO with Goldman Sachs to doubling revenue for a bootstrapped company in just nine months. Her leadership blends strategic vision with hands-on execution, harmonizing strategy, data, and collaboration to deliver measurable, scalable results. As the founder of The Harmony Hero Initiative, Sherry empowers caregivers and marginalized leaders to go from unseen to unforgettable, helping them balance purpose, performance, and personal well-being through coaching and executive development. Whether building high-impact demand generation engines, mentoring marketing leaders, or speaking on stages around the world, Sherry is passionate about turning complexity into clarity and growth into lasting impact. Website: https://theharmonyhero.com/ LinkedIn: https://www.linkedin.com/in/sherrygrote/ Instagram: @theharmonyhero Facebook: The Harmony Hero   Mariam Nusrat is a Forbes Next 1k Entrepreneur, Clinton Global Honoree, Tedx speaker and winner of the Entrepreneur Elevator Pitch Show, Mariam Nusrat is a US-based Pakistani entrepreneur, with 11 years in the purposeful video games sector and 15 years of experience in the Edtech space, working at the World Bank across 22 different countries.  Mariam is the Founder of Breshna.io, a no-code/AI game maker platform that empowers users to create, share and monetize their own purposeful video games at lightning speed, think Canva for games!   The platform has over 2m game clicks, 180k registered game makers and 160k+ games published across education, social impact and marketing. Mariam has also raised $2.7m in seed funding from investors including Paris Hilton and Randi Zuckerberg.  Mariam also founded GRID, a gaming studio that creates low-cost mobile games for positive behavior change among the bottom billion. The team has created games for a wide range of development projects focusing on education, reproductive health, climate action and social cohesion.  Mariam is on a mission to unleash the power of no-code and AI technology to empower the next 100m people to tell their stories through video games. Website: https://breshna.io/ LinkedIn: https://www.linkedin.com/in/mariamnusrat/ YouTube: https://www.youtube.com/@Breshna Instagram: https://www.instagram.com/breshnagame/ Facebook: https://www.facebook.com/breshnagame/   In this episode, Sherry and Mariam share how purpose and innovation can transform both people and businesses. They discuss the power of authentic leadership, the rise of no-code and AI technologies, and how creativity—whether in marketing or game design—can be a force for empowerment, growth, and lasting impact.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Bénéficiez de 2 mois gratuits chez mon partenaire Waalaxy pour transformer Linkedin en machine à leads.L'intelligence artificielle a bouleversé le monde du digital… et les relations presse n'y échappent pas.Faut-il craindre que l'IA rende les RP obsolètes, ou au contraire y voir une opportunité de renforcer la visibilité des marques et dirigeants?Dans cet épisode, j'échange avec Clara Armand-Lille, fondatrice de l'agence Third Eye Media, experte en communication internationale et en relations presse.Clara accompagne startups, scale-ups et fonds d'investissement à fort potentiel sur plusieurs marchés, en Europe comme aux États-Unis. Ensemble, nous explorons comment l'IA transforme la manière de faire des RP, de gérer la visibilité d'une marque et d'interagir avec les médias.

Français installé à San Francisco depuis plus de 10 ans, Julien a fait ses armes en Product Marketing dans les meilleures boîtes tech des US : Salesforce, Gong, Clari… avant de devenir CMO chez Cordial.On revient sur les forces de ce background pour devenir CMO, les défis de la fonction PMM, notamment concernant la fameuse question de la mesure d'impact, et les différences marquantes de l'approche Product Marketing en France versus les États-Unis.Il nous explique aussi pourquoi il fait la chasse aux frameworks et le risque à vouloir les suivre à la lettre.Enfin, Julien partage aussi ses conseils pour se démarquer dans un marché saturé, évoluer dans sa carrière… sans forcément tomber dans la course au titre.Voici ce que vous allez apprendre dans cet épisode :

Today we're doing something a little different. Instead of taking you halfway across the world, we're taking you inside Bell & Bly Travel - to share what it's like to work here, what makes our culture so special, and announcing  a brand-new role on our team. If you've ever been curious about what it's like to work in the travel industry - this will give you a little taste!  I'm joined by two of the most wonderful humans I know - our General Manager, Rachael Armstrong, and one of our Senior Coordinators, Ana Manrique. Rachael runs our award-winning design team and is an operations guru. While Ana has been promoted twice in just three years, and brings more enthusiasm to planning travel than anyone I've ever met! Click for the hiring role on this link https://dynamitejobs.com/company/bellblytravel/remote-job/client-growth-partnerships-manager   Looking to book a luxury hotel? Get special perks and support the podcast by booking here: https://www.virtuoso.com/advisor/sarahgroen/travel/luxury-hotels If you want our expert guidance and help planning a luxury trip with experiences you can't find online, tell us more here and we'll reach out: https://www.virtuoso.com/advisor/sarahgroen/travel/luxury-hotels   Learn more at www.luxtravelinsider.com   Connect with me on Social: Instagram LinkedIn  

Founders are ditching pure outbound for “community → product” funnels. Jacky Chou (Indexsy) breaks down a modern SaaS GTM: build audience, educate in a community, sell the tool that powers the play. We go deep on local SEO (map pack), YouTube as the highest-intent acquisition channel, Reddit/parasite SEO mechanics, and how LocalRank grows by educating & productizing services.GuestJacky Chou — IndexsyWebsite: https://jackychou.com/ YouTube: https://www.youtube.com/@indexsy X (Twitter): https://x.com/indexsyBrought to you byGraphed — AI data analytics you can chat with. Connect your data, build live dashboards in minutes: https://graphed.comWhat You'll LearnThe community-led SaaS funnel (audience → community → teach → tool)Local SEO 80/20: reviews, citations (NAP consistency), and CTR signalsWhy YouTube drives the most buyer-ready traffic for niche softwareParasite SEO & Reddit tactics to earn visibility and brand mentionsHow “education first” communities expand TAM and reduce CACCold outreach that feeds branded search and category creationChapters00:00 Intro — Why the SaaS funnel is shifting to community-led 01:45 Local SEO 101: map pack vs. organic results 03:40 The 80/20: reviews, citations/NAP, CTR signals 06:10 Tactics for generating reviews & citations (pros/cons, risks) 09:55 Indexing citations faster; NAP consistency checklist 12:40 Community-led growth & seeding new agencies on LocalRank 15:05 Why local SEO is “stupid easy” right now (and where it's competitive) 17:30 Prospecting & pricing: pick high-CPC verticals, value-based fees 20:15 Packaging offers: guarantees, radius games, productized services 22:40 The funnel behind LocalRank Academy → software upsell 25:20 Paid vs. organic: X threads, remarketing, long email drips 27:15 Launch data: YouTube > X for paid conversions at launch 29:10 Reddit distribution, parasite SEO, and gaming brand mentions 32:20 Cold email that drives site visits (naked domains, link timing) 35:05 Manufacturing branded search & CTR spikes (digital PR ideas) 38:10 AI Search (AISCO): what (might) influence LLM surfaces today 43:05 Building moats: being the practitioner, faster iteration loops 46:10 Experiments, ethics & sustainability of “gray-hat” tactics 49:10 Where to find Jackie & final CTAsKey TakeawaysCommunity beats cold: educate first, then sell the tool that powers the play.Map pack wins local: Reviews + consistent NAP citations + real-world engagement drive outsized results.YouTube converts: Long-form demos/education create buyer-ready traffic for niche SaaS.Branded search compounds: Cold email, content, PR, and job posts can stimulate searches for your name/category.TAM expansion via education: A paid community can breakeven ad spend and prime higher-ticket software deals.

Découvrez la >> Formation Stratégie Persona

Tout le monde veut “faire du contenu”.Mais personne ne sait quoi dire — ni pourquoi.90% des marques postent pour “être visible”.Résultat : elles existent, mais elles survivent.Dans mon dernier épisode de Marketing Square, j'ai reçu The Culture Therapist pour décoder ce qu'aucune école de marketing ne t'explique : Comment (se) créer une image de marque.Préparez-vous, à devenir culte.

Dans cet épisode, on explore une idée qui bouleverse les habitudes du marketing moderne : et si, pour gagner en efficacité, il fallait apprendre à ralentir ? Le slow marketing propose une approche plus réfléchie, centrée sur la qualité, la cohérence et la durabilité. Moins d'actions, mais plus de sens. Moins d'audience, mais plus d'engagement. Moins de vitesse, mais plus de valeur. Au programmePourquoi le “toujours plus” ne fonctionne plusLe marketing intensif a montré ses limites : audiences saturées, budgets en hausse, rentabilité en baisse.La philosophie du slow marketingInspiré du mouvement “slow”, il remet du sens et du temps dans la stratégie.De l'audience massive à l'audience qualifiéeMieux vaut parler à peu de gens, mais aux bons, et créer une vraie relation.Le marketing durable : rentabilité à long termeMiser sur la fidélisation, le contenu pérenne et la cohérence de marque.Comment amorcer sa transition vers le slow marketingDiagnostiquer, simplifier, repenser ses KPIs et investir dans la qualité.Vers un nouveau contrat entre marques et audiencesLa confiance et la transparence deviennent les nouveaux moteurs de la performance. Pourquoi écouter cet épisodePour comprendre les limites du marketing de volume.Pour découvrir des leviers concrets de croissance durable.Pour apprendre à aligner vos objectifs marketing avec vos valeurs et celles de vos clients.Pour amorcer une transformation vers un marketing plus responsable et plus rentable.---------------

Taking a moment to reframe some thinking that evolved negatively from brick and mortar processes, and that should be thought of as growth opportunities these days. Shipping costs aren't just a dead expense. They can be a tool for strategic growth and customer satisfaction.Read more in this blog postShipping Best PracticesYour shipping out expense should be considered a marketing expense, and not just a margin killer Similar to your in-store sales, which have a rent, utility, wages, and expenses, online sales will have their own expenses.Utilize services such as Supplier FulfillmentFor a low, very reasonable cost, items can be picked, packaged, and shipped on your behalf directly to your customers' doorsteps using Workstand's Supplier Fulfillment feature.The mechanics of shippingBike Flights (save 5% from QBP's Bike Flights Top Shop program) / Kitzuma ShippoRecycle PackagingLabelingYou can reach David at david.m@workstand.com!Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.Find Us on LinkedInRyan Atkinson, President + Co-OwnerMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.

What happens when you build an 8-figure business in one of the most taboo industries - without a team, funding, or traditional ad channels? Brian Sloan did exactly that. And in this episode, he reveals the unfiltered story behind his wild entrepreneurial path. Jim sits down with Brian Sloan, founder of AutoBlow, to unpack how he built a global DTC sex toy brand that now generates 8 figures annually - with a team of just two. From eBay auctions to viral PR stunts, Brian shares how his unconventional path, deep product focus, and scrappy tactics helped him thrive in a space where Facebook ads and mainstream visibility were off-limits. This conversation pulls back the curtain on manufacturing, media manipulation, brand building, and what it really takes to scale when the rules don't apply to your category.Key Topics Covered:How Brian went from selling antiques to latex fetishwear to inventing AutoBlowThe viral crowdfunding stunt that made him internet-famous overnightWhy he ditched Amazon - even after major salesHow to get on GQ, Playboy, Howard Stern, and more without a PR teamThe power of press-worthy product ideasWhy focus (on just 2 SKUs) was his biggest growth unlockBuilding a lean team using a global network of niche freelancersIf you're building in DTC and feel like you're drowning in overhead or noise, this episode is a masterclass in focus, edge, and unconventional growth.Resources:AutoblowJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Découvrez la >> Formation Stratégie Persona

Cadeau Bonus : téléchargez la check-list anti IA-washing : 15 questions pour tester la crédibilité d'une promesse IAL'intelligence artificielle est devenue le nouvel argument phare des campagnes marketing. Des start-ups aux grandes entreprises, tout le monde veut afficher un produit ou un service « boosté par l'IA ». Mais derrière cette promesse, la réalité est parfois bien différente : peu d'innovation, beaucoup de communication. C'est ce que l'on appelle l'IA-washing.Dans cet épisode, nous décryptons ensemble ce phénomène. Vous découvrirez pourquoi les marques surfent sur la vague de l'IA, quels mécanismes marketing alimentent cette tendance et quels dangers se cachent derrière cette pratique. Nous verrons également comment différencier un usage réel d'un simple effet d'annonce et quelles sont les bonnes pratiques pour communiquer de manière transparente et crédible autour de l'IA.Au programme :Comprendre l'IA-washing et son parallèle avec le greenwashingPourquoi les entreprises s'empressent d'utiliser le mot « IA »L'effet de halo technologique et la pression médiatiqueLes risques : perte de confiance et brouillage de l'écosystèmeComment reconnaître une vraie innovation IALes bonnes pratiques pour une communication honnête et efficace---------------

Finally, some insights brand builders and performance marketers can agree on.We gathered CAOs in finance, food, jobs, and boots to share everything they've learned as they've scaled podcasting to enviable levels–and whether you're brand or performance, you'll benefit from their wealth of experienceOn The Media Roundtable, we have one of our favorite conversations from the 2025 CAO Summit. Conor Doyle (President, Oxford Road) moderated ”No More Maybes: Scaling Podcast Performance with Precision,” where he gathered some of the sharpest CAOs who have scaled podcasts and agreed to share their secrets. Conor sat down with:• Gladwell Mwangi (Director of Paid Media, Whole Foods)• Kezia Koo (Former Sr. Director, Global Growth & Performance Marketing, Indeed),• Megan Smith (Director, Media Strategy, Tecovas), and• Nick Fairbairn (Vice President, Growth Marketing, Chime)These audio evangelists candidly shared how they grew podcasts with confidence and their hard-won lessons from the journey.They're talking: Measurement Quality, Podcasts Play Nice, Thoughtful Success, and more. Let's dig in.“ Every single time we ratchet up the quality of our measurement, it's telling us time and time again, that podcast is efficient, it's driving revenue and bringing customers in.”– Kezia Koo (Former Sr. Director, Global Growth & Performance Marketing, Indeed)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when a founder treats AI like hiring Albert Einstein—brilliant, but useless without a clear brief? In this vivid conversation on The Proven Entrepreneur Show, host Don Williams reconnects with long‑time friend Rodolfo Salazar from San Salvador, El Salvador, and together they chart a journey that begins with surf breaks near Surf City, detours through global boardrooms, and lands on a playbook any growth‑minded leader can use today. You'll step into Rodolfo's world as he moves from early entrepreneurship to executive roles at Sprint, Telefónica, Microsoft, and Dell, then into the contact‑center universe with a major BPO that ultimately ties to Convergys—an experience that reveals how large‑scale service operations can transform a country's economy. When a values test at the top levels forces a hard choice, Rodolfo chooses character over comfort, exits the corporate ladder, and returns to building. That decision sets the stage for IdeaWorks, then a post‑pandemic rebirth as Q‑DOX (spelled Q‑U‑D‑O‑X)—a growth company designed for a world where change arrives faster than most leaders' planning cycles.Across the episode, Don and Rodolfo unwind a deeply practical theme: identity‑first AI. AI, Rodolfo insists, is not your identity; it's your instrument. He illustrates this with a memorable story: if you ask “Einstein” to bring you pupusas from Galerías del Escalón and give him no context (what a pupusa is, where the mall is, which route to take on Waze), you'll get clever nonsense instead of useful action. Leaders, he argues, must supply context, constraints, and clarity—precisely the same foundations they owe their teams. That mindset folds into a broader operating model: stop buying isolated tactics and start assembling a growth ecosystem that compounds—website and messaging, content engine, analytics, automation, and AI co‑pilots working in one feedback loop. Rodolfo is candid about the scars too: the time he tried to scale offices across multiple Central American countries at once. The “cookie‑cutter” expansion failed because every market carried different partners, people, and variables. The fix was counterintuitive but powerful—centralize what must be controlled, open commercial presence thoughtfully, and scale only what the system can sustain.If you lead a company—owner, founder, or top‑management—this episode will feel like a field guide. You'll hear how to bake a DNA of change into your culture so the brand evolves deliberately, not reactively. You'll come away with a leadership stance that AI can't replace: clarity in communication, empathy for customers and teams, and creativity born from trial and error. You'll also hear how E‑E‑A‑T‑style credibility—first‑hand experience, proof, and transparency—earns trust with customers and, increasingly, with the systems that surface your content. Along the way, Don and Rodolfo name‑check the places and forces that shaped the journey—El Salvador, Latin America, cross‑border work from the U.S. to Singapore, and the contact‑center industry's outsized role in lifting entire job markets—while weaving in cultural details that make the story human.Come for the origin story, stay for the operating system. If you've wondered how to harness AI without losing who you are—or how to build a growth marketing engine that keeps learning—this conversation delivers a rare blend of philosophy, playbook, and humility. Press play, and let two seasoned operators show you how identity guides strategy, strategy guides prompts, and prompts guide results.Entities & Mentions:Host: Don WilliamsGuest: Rodolfo SalazarCompanies: iDigital Studios, QDOX, Microsoft, Dell, Telefonica, Sprint