Podcasts about growth marketing

Pour cette mini-série dédiée au tracking, j'accueille à mon micro un expert et passionné du sujet, j'ai nommé Romain Trublard, Consultant Sénior en Tracking et Analytics.Dans ce 3ème épisode, on aborde ensemble :Est-ce que Google Analytics 4 est conforme au RGPD ?La ruée vers les alternatives à Google Analytics 4 : Matomo, Piano Analytics, Piwik, Plausible, Simple Analytics et bien d'autresLa désillusion de Google AnlayticsLes 4 étapes pour bien suivre sa donnée

Bonus et Recap

Une chute brutale de trafic, des ventes en berne, des clients qui désertent… Quand vos résultats s'effondrent, la panique guette. Pourtant, une crise marketing n'est pas forcément une fatalité. C'est même souvent une opportunité pour revoir sa stratégie et sortir plus fort.Dans cet épisode, nous explorons les étapes clés pour traverser une crise sans paniquer :Distinguer une crise ponctuelle d'un problème structurel,Identifier précisément le point de rupture,Mettre en place des actions concrètes pour rebondir,Consolider vos fondations pour éviter de revivre la même situation.Vous découvrirez comment analyser les bons indicateurs, décider d'une stratégie de communication adaptée, repenser la valeur délivrée et même transformer l'échec en facteur de différenciation.Un guide complet pour garder la tête froide quand vos résultats s'effondrent… et transformer une crise en tremplin vers une croissance durable.---------------

Pour aller plus loin: Ma newsletter Marketing « La recette d'une LOVE Brand » ➜ https://alexrafaitin.substack.com/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Pourquoi certaines entreprises innovantes peinent à vendre leurs solutions ?Dans cet épisode, on passe en revue les 5 erreurs marketing les plus fréquentes chez les startups et entreprises innovantes.Des erreurs qu'on voit encore (trop) souvent… et qui freinent la croissance.Si vous développez un produit innovant, mais que vous avez du mal à le vendre, cet épisode va vous aider à corriger le tir.On vous partage des erreurs concrètes, des exemples terrain, et surtout des pistes pour éviter de perdre du temps (et de l'argent) en vous trompant de cible ou de message.PROGRAMMEPourquoi une super techno ne suffit pas à créer un marchéCe que les early adopters vous cachent (et qui peut vous piéger)Le vrai rôle du produit dans votre communicationLa question que vous devez vous poser avant toute stratégie

Send us a textIn this powerhouse episode, Joey Pinz welcomes Robin Robins—industry icon, entrepreneur, and founder of Technology Marketing Toolkit—for an unfiltered, deeply personal conversation on what it really takes to succeed in the MSP world and beyond.Robin shares how she went from being homeless at 14 to building a multimillion-dollar marketing empire. She breaks down the truth behind sales vs. marketing, why most MSPs fail to scale, and what separates leaders from managers. Along the way, Robin opens up about her exit, post-sale emotions, imposter syndrome, grief, and why happiness is not the goal—impact is.This episode is raw, real, and packed with wisdom for MSPs, entrepreneurs, and anyone chasing success with purpose.

What if the biggest threat to your business growth wasn't a lack of ideas—but chasing the wrong ones?In this episode of Decidedly, we sit down with Tim Hines – fractional CMO, business coach, and author – to unpack how entrepreneurs can stop wasting time on “shiny objects” and start building marketing strategies that actually drive revenue. With years of experience helping companies go from zero to one, Tim shares what it takes to align marketing with business goals, avoid costly mistakes, and harness authenticity in a noisy marketplace.From breaking free of vanity metrics to learning why most founders set their teams up to fail, Tim reveals the blueprint for creating marketing systems that scale. We explore why small businesses often misunderstand marketing, how to think like a starter without burning out, and why authenticity is the only real filter left in today's AI-saturated world.This conversation isn't about flashy campaigns – it's about clarity, focus, and making decisions that move the needle. If you've ever wondered how to build marketing that works for your stage of business, this episode will help you decide what really matters.KEY TOPICSFractional CMO insights: when to hire one and whyThe #1 mistake startups make when starting marketingWhy chasing “shiny objects” kills growthMarketing as investment vs. cost centerFunnels, metrics, and why most companies don't track themB2B vs. B2C marketing: what really changesContent marketing myths (and the dangers of AI copy-paste)How to know if your in-house marketing is holding you backWhy authenticity is the strongest filter for modern brandsCHAPTERS00:00 Introduction03:00 Why Marketing Starts with Business Goals07:45 Shiny Object Syndrome: Common Startup Mistakes12:00 Funnels, Metrics, and Why Most Companies Don't Track Them17:15 B2B vs. B2C Marketing – What Really Changes22:00 Content Marketing Myths and AI Pitfalls26:00 Authenticity as the Last Real Filter in Business30:00 Starters vs. Finishers: Knowing Your Strengths36:00 The “In-House Marketing” Trap for Small Businesses41:00 Marketing as Investment, Not Expense47:00 Tim's Top Decision-Making Tip for Entrepreneurs#StartupMarketing #MarketingStrategy #BusinessGrowth #FractionalCMO #Entrepreneurship #AuthenticMarketing #MarketingMistakes #SmallBusinessMarketing #ContentMarketingMyths #RevenueGrowth #MarketingTips #DecidedlyPodcastCONNECT WITH USwww.decidedlypodcast.com Join us on Instagram: www.instagram.com/decidedlypodcast Join us on Facebook: https://www.facebook.com/decidedlypodcast Shawn's Instagram: www.instagram.com/shawn_d_smith Sanger's Instagram: www.instagram.com/sangersmith MAKING A FINANCIAL DECISION?At Decidedly Wealth Management, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy.LEARN MOREwww.decidedlywealth.com SUBSCRIBE TO OUR WEEKLY DECISION-MAKING TIP EMAILJoin us every Wednesday for more strategies to DEFEAT bad decision-making - one episode at a time!CONNECT WITH TIMInstagram: https://www.instagram.com/tnhines_speaks LinkedIn: https://www.linkedin.com/in/tnhines/ X: https://x.com/tnhines Website: https://www.tnhines.com/ Tim Hines is a global keynote speaker, business coach, author, podcaster, and four-time founder who helps professionals grow by becoming more collaborative, innovative, and influential. He's worked with top organizations like Ticketmaster, Air France, and the CIA, authored The Marketing Starter, and hosts The Marketing Starter Podcast. A Chicago native now in Austin with his wife, daughter, and two dogs, Tim is also a trained standup comedian and licensed marriage minister.

This episode takes me back to the early days of Neat Apparel, when Claudio and I were just getting started. For those who don't know, Claudio is my business partner on Neat - our sweat-proof Shopify brand and he has one of the most fascinating backgrounds of anyone I've ever worked with.He graduated from Stanford at 20. Climbed to the top of Wall Street. Then pivoted into entrepreneurship—first with a soccer brand, and now with me in performance apparel. In this conversation, we talked through the moment we decided to go all in on Neat.We broke down the actual negotiations that brought us together, why we decided to buy IP before launching, and how we thought about scaling the brand through content, storytelling, and founder alignment. Looking back, it's wild to see how much of that conversation still shapes how we run Neat today.

Comment construire une image forte quand on est deux à incarner son entreprise ?Dans cet épisode enregistré au micro de Mathieu Bernard pour son podcast Bonne Réputation, on vous raconte tout sur notre manière de gérer notre personal branding… à deux.Un épisode à écouter si vous êtes plusieurs à porter la boîte… et que vous vous demandez comment communiquer efficacement sans vous marcher dessus.A PROPOS DE MATHIEU BERNARDLinkedInSite web____

“A CMO Sidekick is whatever you want it to be, right? It's your partner in crime. It's your sounding board. It's a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic   What does it mean to be a “CMO Sidekick”? For Lindsey Scheftic, it's about being the trusted partner that today's marketing leaders can rely on to navigate an ever-evolving industry. A tenacious problem-solver and seasoned marketing leader, Lindsey has built her career on uncovering growth opportunities across digital media, emerging tech, entertainment partnerships, and innovative product launches. In this conversation, she shares how the modern CMO role has shifted—expanding beyond brand and growth to include AI, automation, and new demands for agility. Lindsey breaks down how her “CMO Sidekick” concept supports overextended executives, filling in critical gaps while driving efficiency and strategy in a complex marketing landscape.   Website: https://thecmosidekick.com/ LinkedIn: https://www.linkedin.com/in/lindseyscheftic/ Instagram: https://www.instagram.com/thecmosidekick/

Rediffusion d'un des épisodes les plus écoutés du Podcast du MarketingL'une des grandes difficultés avec les réseaux sociaux, c'est de produire. Les algorithmes nous en demandent toujours plus : plus souvent, et plus de formats.Thomas Burbidge, l'un de mes créateurs préférés, a accepté de nous dévoiler sa méthode de création de contenu. Pour en savoir plus sur Thomas vous pouvez écouter son podcast Young, Wild and Freelance ou le suivre sur Instagram ou Linkedin.Autres épisodes qui pourraient vous plaire : Pourquoi vous devriez changer de stratégie sur les réseaux sociauxCraquer l'algorithme d'InstagramOser publier sur les réseaux sociaux---------------

“A CMO Sidekick is whatever you want it to be, right? It's your partner in crime. It's your sounding board. It's a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic   What does it mean to be a “CMO Sidekick”? For Lindsey Scheftic, it's about being the trusted partner that today's marketing leaders can rely on to navigate an ever-evolving industry. A tenacious problem-solver and seasoned marketing leader, Lindsey has built her career on uncovering growth opportunities across digital media, emerging tech, entertainment partnerships, and innovative product launches. In this conversation, she shares how the modern CMO role has shifted—expanding beyond brand and growth to include AI, automation, and new demands for agility. Lindsey breaks down how her “CMO Sidekick” concept supports overextended executives, filling in critical gaps while driving efficiency and strategy in a complex marketing landscape.   Website: https://thecmosidekick.com/ LinkedIn: https://www.linkedin.com/in/lindseyscheftic/ Instagram: https://www.instagram.com/thecmosidekick/

Tu bosses dur.T'as un bon produit. Une méthode en béton.Mais personne ne sait que tu existes. Résultat : ton business plafonne.Dans cet épisode solo, Caroline Mignaux te décortique les 5 niveaux de visibilité, et pourquoi 99 % des entrepreneurs restent bloqués entre “expert de l'ombre” et “héros local”.Pas de blabla, pas de hack bidon.Juste la vérité : si t'es pas visible, t'existes pas.Tu découvriras :→ Pourquoi le marché ne récompense pas la compétence… mais sa visibilité→ La différence entre “poster pour poster” et construire un canal d'acquisition solide→ Comment poser un système de contenu qui vend (même quand tu dors)Résultat : tu sauras exactement à quel niveau tu te trouves aujourd'hui… et ce qu'il te manque pour devenir la référence qu'on cite dans les dîners.

Antoine Clemenceau est Head of Brand & Communications chez ilek, un fournisseur et producteur d'énergie 100% renouvelable, 100% locale.Il a plus de 15 ans d'expérience dans le positionnement des marques et leur communication.Dans cet épisode, Antoine nous explique comment émerger sur un marché avec 50x moins de budget que les leaders.On aborde ensemble :Comment s'adapter au contexte économique actuel ?Comment faire émerger une marque peu voire pas connue ?Son plan d'actions pour défier les leaders du marché et se faire une placeLes résultats et ses apprentissages__

Vous pensez que créer du contenu, c'est réservé aux influenceurs ?Et que parler de soi en vidéo, c'est forcément trop perso ou trop technique ?Dans cet épisode, on reçoit deux expertes de la visibilité utile : Déborah Donnier, fondatrice de l'agence 1min30 Grenoble et spécialisée en stratégie de contenus depuis plus de 15 ans, et Sara Cammi, spécialiste en stratégie LinkedIn et posture de dirigeant.Elles partagent avec nous une vision claire et actionnable pour faire de votre contenu un vrai levier de développement, sans sacrifier votre authenticité ni perdre du temps.AU PROGRAMMEPourquoi aujourd'hui, tout entrepreneur est aussi un créateur de contenuCe qui différencie vraiment un entrepreneur visible d'un "influenceur"La posture à adopter pour devenir une référence dans son domaineLes meilleurs formats pour prendre la parole selon votre cibleLes conseils concrets pour oser se lancer en vidéo, même sans matosComment prendre la parole sans raconter sa vie (ni faire le clown)Les sujets clés que tout dirigeant peut aborder sans fausse noteUn épisode à ne pas manquer si vous voulez rendre votre communication plus efficace, naturelle… et impactante.A PROPOS DE DÉBORAH DONNIERLinkedIn A PROPOS DE SARA CAMMILinkedIn

Vous avez l'impression d'avoir une bonne offre, mais les ventes ne suivent pas ? Rassurez-vous, vous n'êtes pas seul. Beaucoup d'entrepreneurs et de marketeurs commettent les mêmes erreurs : des offres trop logiques, des arguments en trop grand nombre, ou un discours centré sur le produit au lieu du client. Résultat : des prospects intéressés, mais qui n'achètent pas.Dans cet épisode, nous décortiquons les raisons pour lesquelles certaines offres échouent, même quand le produit est excellent. Vous découvrirez les ingrédients indispensables d'une offre irrésistible pour transformer une offre existante en best-seller. Si vos offres marketing peinent à convertir, cet épisode vous donnera des clés concrètes pour séduire vos prospects et déclencher enfin l'achat.---------------

Comment faire pour que votre marque ne disparaisse pas des radars ?Dans cet épisode extrait du Podcast du Marketing, Estelle Ballot reçoit Sandie Giacobi pour parler d'un enjeu fondamental : l'occupation du territoire de marque.AU PROGRAMMEPourquoi la visibilité régulière est essentielle pour vendreLe biais cognitif qui vous rend plus crédible (sans rien dire)Comment valider votre territoire de marque (ou en changer intelligemment)Ce qu'un bon positionnement a à voir avec une niche écologiquePourquoi la meilleure stratégie n'est rien sans exécution continueComment éviter de "squatter" un marché vide… ou d'en être éjectéUn échange concret, fun et sans détours entre deux passionnées de marketing. À écouter pour prendre du recul, ajuster vos priorités et faire en sorte que vos clients pensent à vous au bon moment.Retrouvez le livre Homo Entrepreneurus

AI “agents” have been hyped to death—but very few are truly delivering real-world impact. In this episode, we cut through the vaporware with Christian Wiens, co-founder of Loman, an AI voice agent platform transforming how restaurants handle customer calls, orders, and reservations. Christian shares how Loman went from a two-person idea to serving hundreds of restaurants and hitting $1.5M ARR in record time. We dive into why voice is the most natural, context-rich way for humans to communicate—and how AI agents that do real work (not just answer questions) will change how we interact with businesses forever. You'll hear how Loman's restaurant agents integrate directly with POS systems to take orders end-to-end, the surprising reasons Gen Z prefers talking to AI over humans, and why the future of a brand's “front door” may be an AI personality instead of a website. Christian also breaks down Loman's explosive growth playbook—from ditching cold email for native social ads, to filming on-location customer stories that convert like crazy. We cover the realities of AI-generated ads, programmatic SEO, and why outcome-driven automation is the only AI worth paying for.What You'll Learn in This EpisodeWhat really defines an AI agent—and why most products don't qualifyHow voice-based AI can capture richer customer context than any app or formThe operational pain restaurants face with missed calls and how AI solves itWhy customers don't care if it's AI or human—only that it gets the job doneGen Z's surprising comfort with AI calls (and discomfort with human ones)The two make-or-break factors every AI agent needs to succeedHow to create “native feel” ad creatives that crush on socialWhy hyper-specific vertical integration beats horizontal AI every timeThe massive untapped potential for outbound AI voice (and the legal gray areas)Christian's vision for a future where AI agents replace websites as the primary customer touchpointChapters00:00 – Intro & The AI Agent Hype vs. Reality 04:18 – What an AI Agent Really Is 09:02 – Why Voice Is the Ultimate Interface 13:47 – The Restaurant Industry's Missed Call Problem 18:25 – Gen Z's Comfort with AI Calls 22:58 – Vertical vs. Horizontal AI Strategies 27:41 – Loman's Explosive Growth Playbook 32:16 – Ads That Feel Native & Convert 37:08 – Outbound AI Voice & Legal Considerations 42:55 – The Future: AI Agents as the New Websites 47:20 – Closing Thoughts & How to Connect with ChristianConnect with Christian Wiens:LinkedIn – https://www.linkedin.com/in/christianwiens/Website – https://www.loman.ai/

Now on Spotify Video! After facing early career setbacks and limited growth opportunities in corporate, Hala Taha turned to LinkedIn and podcasting to build her personal brand. By mastering content marketing and audience engagement, she rose to become a top LinkedIn influencer and podcast host, transforming her side hustle into a thriving media empire. In this episode, Hala joins Jeremy Miner on the Next Level Podcast to share how to leverage podcasting and LinkedIn for brand building, lead generation, and business growth. In this episode, Jeremy and Hala will discuss: (00:00) Introduction (01:59) Storytelling Tips to Engage Your Audience (04:21) Building a Podcast Business from Scratch (09:32) Winning Marketing Tips for Podcast Growth (16:29) How to Scale a Media Business (19:35) LinkedIn Content Strategies for Lead Generation (32:05) Advanced LinkedIn Monetization Strategies Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profitingIndeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITINGOpenPhone - Get 20% off your first 6 months at OpenPhone.com/profitingAirbnb - Find a co-host at airbnb.com/hostMercury - Streamline your banking and finances in one place. Learn more at ⁠⁠mercury.com/profiting⁠⁠Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profitingFramer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's LinkedIn Masterclass: yapmedia.io/course  Next Level Podcast by Jeremy Miner: bit.ly/NLP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, Instagram, Social Media, Digital Marketing, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast

Would you turn down funding after being featured on Shark Tank? Eric Bandholz did. In this episode, he breaks down how Beardbrand became one of the most iconic DTC companies 0 built on freedom, grit, and a wild Reddit strategy.Jim talks with Eric Bandholz, founder of Beardbrand, about the raw, real story of building a DTC cult brand from scratch. Eric shares how he turned a niche grooming obsession into a 7-figure business - without funding, with help from Reddit, and by staying fiercely true to his values. It's a founder story that throws out the rulebook.Key Topics Covered:Why school nearly derailed his founder pathThe power of community-led growthHow Reddit became his early traction channelGetting featured on Shark Tank (and what happened next)Bootstrapping lessons and the real gift of staying leanProduct expansion done rightWhy building a network is your secret growth weaponIf you believe in the power of community, conviction, and scrappy marketing - you'll love this episode.Resources:Ecommerce ConversationsBeardBrandJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookThe Shopify Growth ShowAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Welcome to another episode of 'Behind the Win,' where we delve into the minds of industry leaders shaping the future of business. Today, we're joined by Catherine Bennett, Executive Editor at Utah Business. With a rich background in marketing and a passion for storytelling, Catherine brings a unique perspective on driving business growth through strategic marketing, leadership excellence, and innovation. Let's dive into the conversation.

Bonus et Recap

If your LinkedIn feed looks like a museum of giant n8n screenshots and “comment to get the guide” posts…good. That means the playbook works—when you do it right. Paolo breaks down the exact framework his agency uses to turn LinkedIn into a repeatable inbound lead engine for B2B—especially SaaS, agencies, and info businesses.What You'll LearnLead magnet mechanics that still crush: how to pick the right asset (templates vs. guides), formats that perform (Notion docs, Miro boards, short scroll videos), and the “perceived value + curiosity + scarcity” combo.Hooks that make people click “See more”: trigger desire, fear, or curiosity in the first 3 lines.Pattern interrupts that boost reach: why oversized workflows, zoom-ins, and 10-second sped-up videos spike hover time and help the algo.Profile-as-landing-page: how to structure your headline, Featured section, and CTAs to funnel traffic without tanking post reach.Nurture after the comment: DM prompts that qualify intent, when to drop case studies, and how to avoid low-intent “free audit” traps.Where this shines: B2B SaaS, agencies, consultants/coaches—audiences that are active on LinkedIn and buy from content.Paolo's Playbook (Step-by-Step)Pick the problem (one ICP pain your offer solves).Choose the asset format based on buyer type:Done-for-you buyers → plug-and-play templates.Education/info buyers → guides/videos.Design the preview media to signal value and create curiosity:Notion table of contents screenshot, massive Miro flow, or a 10-sec scroll video.Write the post like this:3-line hook (desire/fear/curiosity).Promise + what's inside.CTA to comment (optionally “repost for priority”).Light scarcity (e.g., 48-hour window).Delivery & DMs:Send the asset, ask an easy reply (“Are you posting on LinkedIn yet?”).Qualify with 1–2 follow-ups, then make a clear offer with outcomes + timeline (+ guarantee if you have one).Nurture cadence (next 2–3 days):Day 1: Case study (story format: before → intervention → after; CTA to book).Day 2: Technical value post (lower engagement is fine; it nurtures).Add strongest case studies to Featured on your profile.Links without nuking reach:Push to profile/Featured or drop links in comments; edit the post later to add the link after it's cooked.Tactical NuggetsComments > Likes (weightier signal + more hover time).Avoid bot pods; if you coordinate engagement, keep it real accounts and relationships.For SaaS without a free trial, push to a free setup/usage guide that inherently requires the product.Use storytelling in case studies; people remember transformations, not dashboards.If you're running volume lead magnets, expect lower engagement on deep-dive posts—that's normal and still effective.Tools & Formats MentionedNotion (TOC screenshot as lead magnet preview)Miro (big workflow screenshots)n8n (automation diagrams that stop the scroll)Short scroll videos (10–15s, autoplay pattern interrupt)AI voice agent (optional MOFU experiment to educate and qualify at scale before handing off to a human)Who This Works Best ForB2B SaaS (often top performer)AgenciesConsultants/CoachesAny ICP that's active on LinkedIn and buys based on content/authoritySponsorTalent Fiber — Hire world-class global talent (engineers with 7+ years' experience, U.S. time zones, excellent English) at ~⅓ U.S. cost. They're an outsourced HR partner, handling compliance, payroll, and employee happiness—with a free replacement if it doesn't work out. Learn more: talentfiber.comConnect with PaoloLinkedIn: https://www.linkedin.com/in/leadgenwiz/

Comment faire pour trouver LA bonne idée ? Une session de brainstorming pourrait vous aider, mais comment la concrétiser : je vous donne 12 techniques à mettre en place facilement pour libérer votre créativité. Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing. ---------------

Sandhya Simhan is Head of Customer & Growth Marketing at Glean. What's Glean? Work AI for all. Give every employee an AI Assistant and Agents that put your company's knowledge to work. Glean has exploded, and their customers play a big part. Series F, $150M raised, $7.2B valuation, 850+ people. Here's what we cover:Tell me about your team, especially Customer Marketing;What are your goals for this year;How do you incorporate customers as part of Glean's growth efforts;So much success, but what's hard right now;Tips if you're applying to an AI-focused startup;Where are you placing big bets in 2025.Sandhya on LinkedIn: www.linkedin.com/in/sandhyasimhan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Glean: www.glean.com⁠⁠For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

In this episode of The Long Game Podcast, Alex Burkett interviews Logan Freeman, Global Head of SEO at ManyChat. Together they explore the evolving landscape of SEO in the AI era, particularly the rise of GEO (Generative Engine Optimization) and how it's changing everything from keyword strategy to attribution modeling. Logan shares tactical approaches for optimizing content for LLMs (large language models), including using FAQ schemas, focusing on off-page visibility, and thinking like a product marketer. They discuss how brand mentions are now more powerful than backlinks, why traditional SEO tools fall short for GEO, and how Logan approaches measurement when attribution is nearly impossible. The episode also explores LLM perception, off-site trust-building, and creative ways SEOs can future-proof their strategies by merging content, digital PR, and productKey TakeawaysSEO vs. GEO: Traditional SEO focuses on keywords, while GEO requires optimizing for hyper-personalized, conversational queries used in LLMs.LLM Perception Is Real: How AI models “perceive” your brand based on off-site mentions can limit (or expand) your visibility in AI answers.Brand Mentions > Backlinks: In the world of AI search, brand visibility across trusted platforms outweighs classic SEO signals like links.SEO as Product Marketing: SEOs must deeply understand users and position content like a PMM would—focused on problems, personas, and differentiation.Dark Attribution Is Growing: Most traffic influenced by LLMs doesn't click through—making measurement harder and more reliant on referral glimpses and qualitative insights.Go Beyond On-Page Optimization: Embedding schema, FAQs, and latent questions can increase the odds of being cited in LLMs.Get Creative with PR: To influence LLM results, you may need broad digital and traditional PR campaigns that shift how your brand is referenced across the web.Show LinksVisit ManychatConnect with Logan Freedman on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Three Ships grew from $4,000 to $1M revenue in four years. Learn how the founders used retail partnerships, rebranding, and funding tactics to grow a beauty brand in a saturated market.For more on Three Ships and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What if you could build a $25M+ business without raising a single dime?Jesse Pujji has done it - multiple times. From bootstrapping his first agency to launching Gateway X and scaling productized services in the DTC world, Jesse has a blueprint for founders who want to build big without giving away equity. In this episode, he shares how you can do the same. In this episode, Jim sits down with Jesse Pujji (Founder of Gateway X, Co-Founder of Ampush) to break down how he's built, scaled, and exited businesses without venture capital. Jesse reveals his “Bootstrap Advantage” framework, why he believes most founders overcomplicate their growth strategy, and the exact levers he focuses on to grow companies from zero to eight figures.This isn't a theory session - it's a behind-the-scenes look at the systems, mindset, and tactics Jesse uses to build bootstrapped giants.Key Topics Covered:The Bootstrap Advantage: Why it's the best path for most foundersHow Jesse validates new business ideas (quickly and cheaply)The difference between “Productized Services” and traditional agenciesGrowth levers bootstrapped founders must focus onThe psychology of staying lean while scaling bigJesse's personal workflow for launching multiple businesses at once If you're a Shopify founder, DTC marketer, or just someone tired of the VC hamster wheel, this episode is your blueprint.Resources:Jesse Pujji Twitter / XBootstrapped GiantsGatewayXJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookThe Shopify Growth School Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing avec Anthony BourbonJ'ai reçu Anthony Bourbon sur le Podcast du Marketing bien avant qu'il ne soit la star de la télé qu'on connaît. Mais il avait déjà un sacré bagage marketing, notamment avec sa marque Feed. C'est une marque à part, clivante, qu'on adore ou qu'on déteste (comme souvent Anthony), et c'est surtout une marque avec des valeurs extrêmement fortes. Dans cet épisode, Anthony nous parle de valeur de marque, de sa mission, de sa promesse et de toute sa philosophie entrepreneuriale.Si vous ne savez pas quelles sont les valeurs de votre marque ou comment les déterminer, cet épisode et fait pour vous. Et pour que vous puissiez vous poser et y repenser tranquillement (croyez-moi cet épisode va vous faire réfléchir), et bien je vous ai préparé un résumé de notre entretien qui met en avant les grands points de réflexion abordés par Anthony. Comme d'habitude, pour le télécharger il suffit d'aller sur lepodcastdumaketing.com/cadeau63 ---------------

AI-driven search (AISEO) is opening a new lane for brands in competitive categories. Joe Davies from FATJOE explains why branded mentions (not just links) are increasingly what LLMs use to decide recommendations—and how teams can systematically earn those mentions. We cover tactics like guest blogging at scale, context-seeding your USP across reviews/listicles, building deep product docs to feed LLMs, and using tier-two links to get your “influencer pages” ranking. Early data shows 2–3× higher conversion rates from AI-referred traffic because buyers arrive pre-educated and ready to act.What You'll LearnWhy AISEO rewards brand mentions and clear USPs more than classic link metrics.How AI-referred traffic converts 2–3× higher than traditional search.A repeatable process to seed your brand in listicles, reviews, and comparisons.How to “context-seed” your USP so LLMs recommend you for the right reason.Why deep help docs / knowledge bases make LLMs more confident recommending you.How to choose targets (DR + real traffic), then lift them with tier-two links.The state of AISEO observability (what to track, what's still immature).Tactical Playbook (Step-by-Step)Define your USP: the specific “best for ___” angle you want LLMs to repeat.Keyword map long-tail, bottom-funnel queries (e.g., “best X for Y,” “X vs Y,” “X alternatives,” “[product] review”).Prospect targets with credible traffic (DR is fine as a filter, but prioritize verified organic traffic).Commission content: secure guest posts/listicles and full reviews on those sites. Mix formats to look natural.Context-seed your USP in every placement (e.g., “Best for small teams,” “Most features,” “Best value”).Include competitors in listicles/reviews so the page is useful (LLMs prefer balanced sources).Boost with tier-two links (niche edits, syndication) to help these pages rank on pages 1–3.Expand surface area: Reddit answers, YouTube/tutorial mentions, and social chatter to reinforce brand salience.On-site foundation: build exhaustive docs—features, integrations, FAQs, facts sections—so LLMs can learn you deeply.Measure pragmatically: track referral traffic from AI surfaces and downstream conversions; current “AI visibility” tools are early.Resources & MentionsChatGPT Path (shows the searches/sources ChatGPT runs under the hood): https://chromewebstore.google.com/detail/chatgpt-path/kiopibcjdnlpamdcdcnphaajccobkbanFATJOE — Brand Mentions Service: http://fatjoe.com/brand-mentionsFATJOE: https://fatjoe.com/Key TakeawaysAISEO is early but growing fast and already drives higher-intent traffic.Focus on being mentioned credibly across the open web; LLMs synthesize those signals.Listicles + reviews on high-trust, real-traffic sites are the current highest-leverage assets.Your docs are marketing now—LLMs read them and recommend accordingly.Don't abandon SEO; it remains the foundation that AI systems lean on.Chapters00:00 Cold open: AISEO's opportunity & why mentions matter03:45 Data: AI referrals converting 2–3× vs. classic SEO07:50 Who should prioritize AISEO (and who can wait)10:30 Tactics: listicles, reviews, and “context-seeding” your USP15:45 Tools & workflows; extension that reveals ChatGPT's queries19:45 Content ops: human vs. AI writing, plans, and clustering22:30 Build deep product docs to feed LLM understanding26:10 Ranking the influencer pages + tier-two links33:00 Observability today: what's useful, what isn't yet36:50 The next 5–10 years: AI + SEO, not AI vs. SEOGuestJoe DaviesX: https://x.com/fatjoedaviesLinkedIn: https://es.linkedin.com/in/joe-davies-seoWebsite: https://fatjoe.com/

On associe souvent le personal branding aux freelances ou aux créateurs de contenu. Pourtant, lorsqu'il est bien utilisé, il devient un levier extrêmement puissant pour vendre… y compris un produit ou une offre plus « classique ». Dans cet épisode, je vous explique pourquoi dissocier branding personnel et marketing produit est une erreur stratégique.Nous verrons comment certaines marques capitalisent sur l'incarnation, en quoi le récit personnel peut déclencher une préférence d'achat, et comment vous pouvez utiliser votre propre posture pour renforcer la désirabilité de votre offre — sans tomber dans l'auto-promotion maladroite. 

Send us a textIn this episode of Secrets to Scaling Your eCommerce Brand, Jordan West sits down with Scott Desgrosseilliers, founder and CEO of Wicked Reports, to break down one of the most confusing—and mission-critical—topics in DTC: attribution.Scott pulls back the curtain on what really works when it comes to understanding your customer data, how to track success in a post-iOS 14.5 world, and why your campaigns might be failing even if ROAS looks good. What you'll learn:Why most marketers are using AI wrong—and what to do instead

“Rather than trying to hack your way into winning, focus on your customer and provide the best possible content, experience, answers, and trust,” says Elizabeth Irvine, Senior Director of Growth Marketing at Siteimprove.In this episode of The Content Cocktail Hour, Jonathan Gandolf is joined by Elizabeth Irvine as they discuss the fine balance between fundamentals and the latest marketing trends. Elizabeth shares her perspective on finding a solid footing in the world of digital marketing, particularly amidst the noise of AI and growth hacking. She also emphasizes the importance of solid marketing foundations like SEO, content quality, and user experience, especially when looking to scale marketing efforts.In this episode, you'll learn:How to balance marketing basics with AI and growth hackingWhy clear content and messaging are key in AI-driven marketingThe importance of understanding your customers' languageResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabethdunlea/ Explore Siteimprove: https://www.siteimprove.com/ Timestamps:(00:00) Intro(01:23) Discussing growth marketing(03:01) Balancing basics and growth hacking(07:15) SEO and AI in marketing(11:39) The perpetual answer for anything SEO(14:57) Staying updated in the marketing space

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on one key question: “What should we automate?” The discussion unfolds into a broader examination of agency culture, strategic thinking, and the nuanced costs of automation. They share personal experiments—from HARO email parsing to multi-agent PR systems—and debate the tradeoffs between saving time and losing essential context, mentorship, and learning. The team also explores how AI tools can be both empowering and distracting, and why automation shouldn't come at the expense of human development, team connection, or communication that builds trust. It's a thoughtful, candid look at what AI can't (and shouldn't) replace.Key TakeawaysAutomation Isn't All or Nothing: Not everything needs full automation—sometimes it's just about streamlining small, repeatable parts of a process.Human Touchpoints Still Matter: Automated communication can lack the warmth, accountability, and nuance of a genuine human message.AI Can Undermine Learning Opportunities: Over-automation risks removing hands-on work that builds junior talent and deep strategic expertise.Remote Culture Needs In-Person Balance: Offsites help rebuild alignment, context, and emotional connection that remote work alone can't deliver.Effort Signals Care: Taking the “harder” route—whether writing by hand or reviewing raw data—can demonstrate thoughtfulness and create deeper understanding.Small Talk Has Strategic Value: Informal conversation often reveals insights and context that structured meetings miss.AI Is Best as an Assistant, Not a Replacement: Tools like Fireflies or ChatGPT are useful for transcription and ideation, but real clarity comes from processing ideas manually.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

They didn't just launch a wine brand - they created a whole new category. In this episode, Kendra Kawala shares how Maker Wines went from cold outreach to category leader.Jim talks with Kendra Kawala, co-founder of Maker Wines, about how she turned B2B sales grit into DTC scale. From walking into wine shops cold to managing complex supply chains with 15 wineries, Kendra reveals the realities of launching a new product category — and why going B2B-first gave them an edge most DTC brands miss.TOPICS DISCUSSED IN TODAY'S EPISODEWhy Maker Wines isn't your typical DTC brandThe early grind of B2B-style salesManaging logistics across 15 partner wineriesWhat business school got right  and wrongChoosing the right co-founder for scaleOrder economics and conviction at launchApplying B2B thinking to consumer marketingIf you're launching something new — or want to scale smart — this is the episode you'll come back to twice.Resources:https://www.makerwine.com/Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookThe Shopify Growth School Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This AI SEO deep‑dive gets tactical. I sit down with Ilias Ismanalijev (aka @illyism) to map the real discovery journey happening inside AI search—what users actually prompt from problem‑aware to buyer‑ready—and how to influence results across models (GPT, O3, Claude, Perplexity). You'll learn how to surface the right phrases (not just keywords), make your pages AI‑readable, and win off‑page placements on the listicles and directories LLMs love to cite.What you'll learnThe 4 levels of AI search (no‑search → deep research) and how strategy changes at each.Prompt‑level intent mapping: info, comparison, executive/delegation, problem‑solving.How to spot AI‑generated queries in Google Search Console and build your tracking sheet.On‑page for LLMs: crawlability, structured content/markdown, alt text, and avoiding blockers (robots.txt, Next.js assets).Off‑page that moves rankings: listicle outreach, affiliate offers, directories (G2, Product Hunt), and Reddit/“parasite” opportunities.Why AI traffic is often more buyer‑ready—and how to target bottom‑of‑funnel prompts (e.g., “X vs Y,” “best X for Y,” pricing specifics).Chapters 0:00 Cold Open — What You'll Learn 1:22 Sponsor: TalentFiber 2:25 Meet Ilias & Why AI SEO Now 3:02 Who Benefits Beyond SaaS? 4:58 Research vs. E‑com Use Cases 6:20 Comparison‑Style Prompts IRL 8:59 Brands Doing It Well (Examples) 10:46 Why AI Traffic Is Buyer‑Ready 13:42 Benchmarking AI Search Visibility 16:38 Frameworks for AI Keyword Research 20:58 On‑Page for LLMs (Crawlability) 23:30 Finding AI Queries in Search Console 27:30 Regex + Long‑Query Filters 28:25 The 4 Levels of AI Search 32:17 Bottom‑of‑Funnel Prompts That Convert 34:06 Off‑Page: Listicles, Affiliates, Outreach 37:00 Reddit/Parasite SEO & Page One Sources 38:59 Mapping Sources w/ LinkDR 41:02 Pricing Pages & AI Page Inspector 44:34 Directories, Reviews & Digital PR 47:41 Should You Create AI‑Optimized Resource Pages? 48:38 Wrap‑Up & Where to Find IliasGuest Ilias Ismanalijev X: https://x.com/illyism LinkedIn: https://www.linkedin.com/in/illyism Site: https://il.ly/Host Cody Schneider X: https://twitter.com/codyschneiderxx LinkedIn: https://www.linkedin.com/in/codyxschneider Instagram: https://www.instagram.com/codyschneiderx YouTube: https://www.youtube.com/@codyschneiderxSponsor This episode is brought to you by TalentFiber — hiring top offshore software engineers as an extension of your team (technical interviews, compliance, replacements, fast turnarounds). Learn more at talentfiber.com

Rediffusion d'un des épisodes les plus écoutés du Podcast du MarketingQuel est le bon moment pour se lancer ? En fait, y a-t-il un bon moment pour se lancer ? Vous êtes nombreuses à tenter l'aventure de l'entrepreneuriat en parallèle d'un emploi salarié. Et je sais que vous êtes également nombreuses à vous demander s'il est vraiment tenable de se lancer en parallèle d'un emploi salarié. Si vous me connaissez un peu, je suis sûre que vous connaissez déjà ma réponse. Sauf que ce serait trop facile pour moi de vous dire que tout est possible, et que oui bien sûr en vous organisant vous pouvez tout à fait créer une activité en parallèle de votre emploi. Alors, j'ai demandé à quelqu'un de très spécial de venir partager son expérience avec nous. Il s'agit d'une femme qui a une activité très prenante (vous allez voir que je pèse mes mots, c'est le moins qu'on puisse dire) ; elle donc une activité très prenante, et pourtant elle a trouvé le temps et l'énergie de lancer sa propre marque, seule depuis son appartement en Hongrie. Il se trouve que j'ai le grand honneur de bien connaître cette personne puisqu'elle a suivi mon programme de formation Stratégie Indépendante. Cette personne vous l'avez probablement vue à la télé cet été. Il s'agit d'Estelle Nze Minko, championne d'Europe, championne du monde et nouvellement championne Olympique de handball féminin. Malgré son emploi du temps très serré, Estelle a accepté de discuter à mon micro du lancement de son entreprise The V Box, de ce qui l'anime, de son organisation, et du bonheur que lui procure cette activité. Pour suivre Estelle et en savoir plus sur son entreprise The V Box : > Le site The V Box > Instagram The V Box > Instagram d'Estelle Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode of The Broadband Bunch, host Pete Pizzutillo sits down with Gene Crusie (CEO and Head Coach), Kevin Bush (Chief Revenue Officer), and Amber Rodriguez (Senior Director of Growth Marketing) from Surf Internet. Together, they share the story behind Surf's mission to bring future-proof fiber connectivity to underserved communities across the Great Lakes region. From their early roots as a fixed wireless and dial-up ISP to their bold “Go Big or Go Home” strategy that now fuels their aggressive fiber deployments, the Surf leadership team discusses what it means to lead with integrity, build trust in local communities, and drive measurable impact through public-private partnerships. You'll hear real stories of lives changed—like a college student able to care for her dying mother thanks to fiber access, and a family saved from job loss through rapid deployment. The conversation also explores Surf's approach to BEAD funding uncertainty, their investment in AI-ready networks, and how they maintain top-tier Net Promoter Scores by staying local, transparent, and customer-first.

Episode Summary: In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today's AI-fueled marketing landscape. She breaks down how she uses agentic AI workflows to build repeatable, high-output growth systems without the team bloat. If you've ever wondered how AI changes content strategy, brand building, or TikTok for B2B... this is your playbook.

Le modèle D2C a évolué. Exit le “tout digital” et le produit star : bienvenue dans l'ère des marques plateformes et de l'omnicanal assumé. Dans cet épisode, on plonge dans la transformation profonde du modèle Direct-to-Consumer (D2C). Après l'explosion des DNVB dans les années 2010, une nouvelle génération de marques repense le modèle. Plus stratégiques, plus hybrides, plus connectées à leur audience, elles redéfinissent les règles du jeu.On y parle :de l'héritage – et des limites – du D2C 1.0,des marqueurs de cette nouvelle génération de marques,des leviers marketing qui leur permettent de se différencier dans un marché saturé. Autre épisode qui pourrait vous plaire: C'est quoi une DNVB?---------------

When everyone's racing to launch big strategies, success takes more than smart tactics. It takes alignment, discipline, and deep cross-functional trust.That's how the heroes in Spidey and His Amazing Friends, the hit animated Marvel kids' show, defeat the villains. In this episode, we unpack marketing lessons from Spidey's universe with the help of our special guest Emily Ferdinando, CMO at Bugcrowd.Together, we explore what B2B marketers can learn from nailing ABM execution, building content grounded in community feedback, and turning shared goals into real, coordinated action.About our guest, Emily FerdinandoEmily Ferdinando is a go-to-market leader with a focus on pipeline and revenue growth. She brings 15 years of GTM leadership experience, specializing in optimizing operational processes and data-driven strategy. With a background in sales and operations, Emily brings a unique approach to Marketing focused on down-funnel impact and top-line growth. Emily joins Bugcrowd from Veracode where she most recently led the Growth Marketing organization. Her background includes leadership roles across the GTM engine, including Global Business Development, GTM Enablement, and Operational Strategy. While there, she led the team through multiple events and two successful exits. Emily lives in New Hampshire with her husband and two young children. She enjoys the outdoors and stretching her creative muscles through painting, fiction writing and guitar.What B2B Companies Can Learn From Spidey and His Amazing Friends:Alignment over silos. In one episode, Spidey, Ghosty, and Miles all chase Rhino with their own plans, each using their powers, none working together. The mission falls apart. “We can say we have the same goal all day, but if we're not aligned on how we get there… that's what it's gonna look like,” Emily says. In marketing and in superhero teams, the difference between success and disaster isn't talent, it's coordination.One-size-fits-all content fits no one. Spidey's world works because it's made for everyone. Each with different powers, personalities, backgrounds, and their own story. That same inclusive mindset should guide your content. “Many people did not fit squarely into one piece,” Emily says. “If we ran our strategy that way, they were missing exposure to a lot of content that was really relevant to them.” Real impact comes from serving the overlaps, not the edges.Simple stories stick. Spidey and His Amazing Friends makes complex ideas—like teamwork, trust, and problem-solving—land through bright colors and clear stakes. For marketers, that's the goal too. “Making internal assumptions without pressure testing with the people who are going to be receiving the output of your team, it's a huge miss,” Emily says. Whether you're leading kids or customers, never assume they're on board. Ask, listen, and build with them.Quote“Spidey and His Amazing Friends, they really teach you what actual in practice, collaboration is supposed to look like and not look like. And it's really as simple as…you step back. We all know what we're supposed to do. It's just really hard in practice sometimes, and sometimes you can learn from the kids' shows. You just step back and go, we know what to do, we just need to do it.”Time Stamps[0:55] Meet Emily Ferdinando, CMO at Bugcrowd[01:00] Why Spidey and His Amazing Friends?[02:20] The Role of a CMO at Bugcrowd[03:00] Origins of Spidey and His Amazing Friends[19:38] B2B Marketing Takeaways from Spidey and His Amazing Friends[29:21] Bugcrowd's ABM Launch[33:30] Repackaging Content for Better Engagement[40:13] Bugcrowd's Content Strategy and Community Engagement[47:20] Final Thoughts and TakeawaysLinksConnect with Emily on LinkedInLearn more about BugcrowdAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

It started with a nickname. Then became a joke. And somehow… a 6-figure DTC brand. In this episode, Ryan Rock shares how Fatboy was born and how he turned culture, community, and UGC into a real business.Jim sits down with Ryan Rock to tell the unconventional story behind Fatboy - a brand that started as a laugh between friends and ended up hitting six figures. From pop-up marketing to micro-influencer strategy, Ryan breaks down what it really takes to turn momentum into money (without VC money or fancy tactics).Key Topics Covered:How Fatboy started from an inside jokeThe early wins and major milestonesUGC-first growth and creative content playsPop-ups, local events, and offline hustleBuilding clubs and communities around the brandMicro-influencer and word-of-mouth strategyIf you're thinking about launching a DTC brand — or want to grow without paid ads — this episode is packed with scrappy tactics and founder truths.Resources:Fat Boy Surf ClubJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookThe Shopify Growth School Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Unlock the practical side of vibe coding and AI‑powered marketing automations with host Cody Schneider and guest CJ Zafir (CodeGuide.dev). If you've been flooded with posts about no‑code app builders but still wonder how people actually ship working products (and use them to drive revenue), this conversation is your blueprint.CJ breaks down:What “vibe coding” really means – from sophisticated AI‑assisted development in Cursor or Windsurf to chilled browser‑based tools like Replit, Bolt, V0, and Lovable.How to think like an AI‑native builder – using ChatGPT voice, Grok, and Perplexity to research, brainstorm, and up‑level your technical vocabulary.Writing a rock‑solid PRD that keeps LLMs from hallucinating and speeds up delivery.The best tool stack for different stages – quick MVPs, polished UIs, full‑stack production apps, and self‑hosted automations with N8N.Real‑world marketing automations – auto‑generating viral social content, indexing SEO pages, and replacing repetitive “social‑media‑manager” tasks.Idea‑validation playbook – from domain search to Google Trends, plus why you should build the “obvious” products competitors already prove people pay for.You'll leave with concrete tactics for:Scoping and documenting an app idea in minutes.Choosing the right AI coding tool for your skill level.Automating content‑creation and distribution loops.Turning small internal scripts into sellable SaaS.Timestamps(00:00) - Why vibe coding & AI‑marketing are everywhere  (00:32) - Meet CJ Zafir & the origin of CodeGuide.dev  (01:15) - Classic mistakes non‑technical builders make  (01:27) - Sponsor break – Talent Fiber  (03:00) - “Sophisticated” vs “chilled” vibe coding explained  (04:00) - 2024: English becomes the biggest coding language  (06:10) - Becoming AI‑native with ChatGPT voice, Grok & Perplexity  (10:30) - How CodeGuide.dev was born from a 37‑prompt automation  (14:00) - Tight PRDs: the antidote to LLM hallucinations  (18:00) - Tool ratings: Cursor, Windsurf, Replit, Bolt, V0 & Lovable  (23:30) - Real‑world marketing automations & agent workflows  (25:50) - Why the “social‑media manager” role may disappear  (28:00) - N8N, JSON & self‑hosting options (Render, Cloudflare, etc.)  (35:50) - Idea‑validation playbook: domains, trends & data‑backed bets  (42:20) - Final advice: build for today's pain, not tomorrow's hype SponsorThis episode is brought to you by Talent Fiber – your outsourced HR partner for sourcing and retaining top offshore developers. Skip the endless interviews and hire pre‑vetted engineers with benefits, progress tracking, and culture support baked in. Visit TalentFiber.com to scale your dev team today.Connect with Our GuestX (Twitter): https://x.com/cjzafirCodeGuide.dev: https://www.codeguide.dev/Connect with Your HostX (Twitter): https://twitter.com/codyschneiderxxLinkedIn: https://www.linkedin.com/in/codyxschneiderInstagram: https://www.instagram.com/codyschneiderxYouTube: https://www.youtube.com/@codyschneiderx

Aujourd'hui, je vous propose un format un peu particulier : un épisode en “swap” avec Sandie Giacobi, hôte du podcast “My Marketing Podcast”. Dans cette interview, j'explore un sujet crucial pour toutes les stratégies marketing : le persona.Trop souvent perçu comme un exercice théorique ou gadget, le persona est pourtant un outil stratégique puissant pour mieux comprendre ses clients et orienter ses décisions. Mais encore faut-il éviter les idées reçues qui en faussent l'usage…Dans cet épisode, vous découvrirez les 5 erreurs les plus fréquentes autour du persona – et surtout, comment les éviter pour réellement vous rapprocher de votre client idéal.

What would make someone spend a small fortune on the domain Couch.com? In this episode, Alex Back reveals the real reasons  and how it helped him build and sell a 7-figure business.Jim sits down with Alex Back, founder of Couch.com and Apt2b, to unpack the journey of bootstrapping an eCommerce brand and exiting with impact. From domain strategy to traffic growth and earnouts, this is a masterclass in building smart and selling well. Alex doesn't hold back on what worked, what flopped, and what he'd do differently.Key Topics Covered:Why “couches” was the niche of choiceThe surprising ROI of a premium domainBuilding sustainable traffic through SEOStructuring a strong co-founder relationshipWhat makes the right time to sellSmart growth hacks that moved the needleWhy earnouts might be underratedIf you're building, buying, or selling an eCom brand — this episode is packed with real talk and hard-won insights. Subscribe for more tactical founder convos like this.Resources:Couch.comJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookThe Shopify Growth ShowAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Join me as I chat with Yoann Pavy, the growth mastermind behind AI Apply and ex-Deliveroo & Depop head of growth.Timeline 00:00 – AI tooling's golden age (and why it's overwhelming) 00:31 – Introducing Yo, the “most gangster” consumer marketer I know 00:45 – What you'll learn: short‑form content, paid ads, automations 01:23 – Sponsor: Talent Fiber makes offshore hiring effortless 02:12 – Yo's creative AI spotlight: VO3 videos & gorilla vlogs 04:46 – Humans vs. AI avatars in paid videos (spoiler: humans still shine) 07:20 – Building your creator pyramid with Sideshift & Shortimize 10:00 – Automating code changes via “Jarvis” in Slack 14:38 – Scaling organic content: thousands of posts, not dozens 18:00 – Product‑channel fit: build the media first, product second 20:30 – Automating international growth: 20+ languages in weeks 24:00 – Filtering AI noise: focus on what's already working 27:15 – The biggest gap: corporate brands vs. startup agilityKey Points • AI creatives are exploding—VO3 videos hit millions of likes fast. • Human spontaneity still outperforms AI‑only videos—for now. • Slack‑based AI agents (“Jarvis”) deploy code, update copy, spin up PRs. • Automate localization: add new languages weekly without human translators. • Scale organic distribution by multiplying creators and formats. • Product‑first mindset flips: media channel drives features. • Startups win by sprinting on AI while corporates stall in red tape.Deep‑Dive SectionsCreative AI in Paid Ads Verdict:

On today's podcast episode, we discuss Every Man Jack's performance vs. brand marketing priorities, the role of marketplaces for the company, and what tactics the brand uses to stand out from the pack. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Senior Analyst Zak Stambor, and VP of Growth Marketing & E-Commerce at Every Man Jack Nick Hasselberg.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-standing-men-s-grooming-market-with-every-man-jack-reimagining-retail   © 2025 EMARKETER   Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age's 25 largest agency companies. For more information, visit quad.com.