Podcasts about growth marketing

In this episode, we're joined by Jordan Mix, partner at Late Checkout, for an in-depth discussion on how startups can build a million-dollar brand in today's hyper-competitive landscape. Jordan introduces the concept of digital gravity—a framework for creating “mass” on the internet that draws customers into your brand's orbit. The conversation explores how companies can move beyond linear funnels and embrace orbit-based growth, where repeated brand interactions across multiple channels drive purchasing decisions.Together, we break down actionable strategies for generating traction, including the smart use of AI agents, automation, and vibe marketing. Jordan shares insights on balancing transactional marketing (like paid ads and cold outreach) with long-term brand-building investments, while emphasizing the role of creators, content flywheels, and the importance of being discoverable in AI-driven search results.Timestamps: 00:00 - Introduction: Building a million-dollar brand in 2025 00:27 - Meet Jordan Mix and overview of Late Checkout 01:10 - The idea of digital gravity and mass in the AI era 03:00 - Funnels vs. orbits: How people really buy 06:15 - Automation, AI agents, and vibe marketing explained 10:45 - AI SEO, branded search, and surviving the law of shitty click-throughs 15:20 - Building discovery flywheels and creator-driven growth 20:30 - Strategies for leveraging YouTube, Reels, and creators at scale 25:00 - Managing creator risk and internal content strategies 28:00 - How to start creating digital gravity without overwhelmKey Points: • Digital Gravity Framework — Customers enter your orbit through repeated brand interactions, not linear funnels. The goal is to create mass (content, tools, assets) that attracts and retains attention. • AI Agents + Automation — Jordan highlights practical uses of AI agents, like automating outreach campaigns, creating dynamic ad workflows, or scraping competitive data to inform marketing. • Transactional vs. Brand Marketing — Early traction often comes from transactional tactics (ads, cold outreach), but long-term success requires investment in brand and content that lowers acquisition costs over time. • SEO in the Age of AI — With LLMs scraping Google's top pages, brands need to dominate bottom-of-funnel keywords and question-based queries to appear in AI search results. • Creator-Led Growth — Partnering with creators can trigger a viral cascade where hundreds of pieces of content are generated without direct cost, building digital gravity passively.Key Takeaway: Startups should focus first on finding where their customers spend time, test 2-3 channels, and double down on what works. From there, build repeatable processes and automate intelligently. The goal: maximize digital mass where it matters most, so your brand becomes the natural choice when buyers are ready.Notable Quotes: • “Funnels create linear growth. If you want exponential growth, you need digital gravity.” — Jordan Mix • “Where are your customers? Build as much mass as possible in that space.” — Jordan Mix • “Every ring you put out is like a mini-funnel — together they form the black hole of your brand.”Guest Socials: X: @jrdnmix LinkedIn: https://www.linkedin.com/in/jordan-mix1/

Send us a textIn this episode we interview Shubham Saurabh, Senior Manager of Growth Marketing at Daxko.What you'll learn in this episode:Why leading with content earns more trust than pushing demosHow to write outbound emails that actually get readThe “give to get” approach and how it changes the buyer's journeyTactical ways to track engagement and intent using soft metricsHow to design outbound campaigns that align sales and marketingStrategies for following up based on real content interactionWhy short discovery calls outperform lengthy demos in early outreach

J'ai demandé à Jeanviet son avis sur l'IA et la création de contenu. Il sait de quoi il parle, sa chaîne Youtube dédiée à l'IA est suivie par plus de 100.000 personnes!! Et bien son avis m'a surprise: il faut arrêter d'utiliser ChatGPT pour la création de contenu. Dans cet épisode, Jeanviet nous explique pourquoi ChatGPT n'est pas la bonne IA pour la création de contenu, et surtout quelles IA utiliser pour quels objectifs marketing.Vous allez découvrir les outils, les usages concrets, et surtout les bonnes pratiques pour éviter l'uniformisation ET protéger vos données.Si vous utilisez ChatGPT au quotidien, cet épisode va clairement vous ouvrir de nouvelles perspectives. Et si vous ne l'utilisez pas encore, il va vous donner envie de vous y mettre intelligemment.Pour en savoir plus sur Jeanviet, vous pouvez suivre sa chaîne Youtube, sur Linkedin, ou sur X. Je vous invite aussi à lire son livre: Cocréateur.---------------

In this episode of Future Fuzz, Justin sits down with Hannah Recker, Head of Growth Marketing at Coefficient, to explore how one of the most common workplace tools - spreadsheets - can be transformed into live, automated dashboards without writing code or relying on data teams. Hannah shares how Coefficient grew from 40 to 600,000 users in just two and a half years, why they're betting big on spreadsheet-native workflows, and what it takes to build a product-led, community-driven brand in today's noisy AI era. From embedding real-time analytics into HubSpot to creating long-tail SEO from Slack communities, Hannah offers a hands-on masterclass in growth, automation, and user obsession.Guest BioHannah Recker is the Head of Growth Marketing at Coefficient, a SaaS platform that transforms ordinary spreadsheets into live data command centers. With over a decade of experience across high-growth startups and B2B tech firms, Hannah has led marketing at the intersection of operations, automation, and community building. She's a former growth leader at Agorapulse and has worked with iconic brands like Fender, Spotify, Klaviyo, and Miro. A passionate builder, Hannah is known for her no-fluff approach to GTM strategy, her early-mover instincts in automation, and her deep understanding of the operational marketer.TakeawaysCoefficient connects spreadsheets to any data source - no data team required.Spreadsheets remain the most flexible reporting tools - don't try to replace them, empower them.Fractional CFOs became a surprise power-user group for Coefficient.60%+ of users are self-serve, and Coefficient sees high virality from product-led growth.AI adoption must be user-first, not investor-driven - start by solving real user pain.Their Slack community isn't just about Coefficient - it's a peer-learning space for ops teams.Using Slack's API to extract community insights can power long-tail SEO content.Leaders need to get their hands dirty with AI to truly understand its value and hire well.The automation boom was about tools—this AI wave is about intentional use and value.Chapters00:00 Welcome and Intro to Hannah Recker01:39 The Real Problem Coefficient Solves02:33 From 40 to 600K Users—How They Did It04:25 Blending Data Sources Inside Spreadsheets06:00 Embedding Google Sheets in HubSpot—A Hidden Gem07:05 Supporting Big Brands Like Spotify and Fender08:21 Freemium to Enterprise: Their GTM Flywheel11:14 Comparing the Automation Boom to the AI Wave13:39 AI, Hype, and the Need for Hands-On Leadership16:55 The Consumer Pushback Against Pointless AI18:17 Suno and Summer Playlists—Using AI for Fun20:06 Why Coefficient Waited to Build AI Features22:23 When to Build a Product Community24:06 Community as a Catalyst for Feature Discovery26:19 Slack vs. Circle: Meeting Users Where They Are28:35 Pulling SEO Value From Slack API29:59 Why Long-Tail Content Is Winning Right Now30:40 Closing Thoughts and Where to Find HannahLinkedIn⁠⁠Follow Hannah Recker on LinkedIn here⁠⁠Follow Justin on LinkedIn here

No outside funding. No celebrity co-signs. Just grit, discipline, and branding. Bear Handlon built Born Primitive from a single product into a 9-figure eCommerce brand.Born Primitive started as a niche apparel side hustle — now it's one of the fastest-growing DTC brands in the fitness space. In this episode, founder Bear Handlon shares how he scaled without a dime of VC money, built an operationally lean machine, and turned authenticity into his biggest marketing weapon.If you're building a brand in a competitive space, this is a blueprint in niche ownership and brand discipline.Key Topics Covered:The mindset shift from side hustle to full-time founderBuilding a resilient supply chain as a bootstrapped brandUsing rejection to sharpen focus and fuel growthBranding lessons from a founder-led businessThe role of military discipline in running a lean Shopify brand  Resources:Shopify Growth SchoolGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter

Tagg Hurtubise is the Director of Marketing at Benchmarkit, where he specializes in B2B SaaS growth strategy, product marketing, and user experience. He has a strong track record of driving innovation through strategic initiatives, including leading SaaS Metrics Palooza and organizing executive events that bring together top industry leaders. With expertise in UX/UI design, digital transformation, and data-driven marketing, Tagg focuses on building strong relationships and elevating brand visibility. A graduate of San Diego State University with additional studies in Luxury Brand Management from the Paris School of Business, he is passionate about scaling high-impact marketing strategies in the SaaS space. Website: https://www.benchmarkit.ai/ LinkedIn: https://www.linkedin.com/in/tagghurtubise/ YouTube: https://www.youtube.com/@benchmarkitai Facebook: https://www.facebook.com/benchmarkitai    Camela Thompson is a fractional marketing advisor known for blending data-driven strategy with empathetic, collaborative leadership. Based in Seattle, she brings over 15 years of experience in Revenue Operations, having worked at successful tech startups including Qumulo, Extrahop, and CDK Global. Camela transitioned into marketing leadership as VP of Marketing at CaliberMind, where she positioned the brand as a trusted authority for data-driven marketers. Her customer-first approach and deep understanding of growth marketing make her a sought-after advisor in the B2B tech space. Website: https://www.camelathompsoncreative.com/ LinkedIn: https://www.linkedin.com/in/camela-thompson/  Instagram: https://www.instagram.com/camela.thompson/    In this episode, we explore B2B SaaS marketing strategies and AI impact and dive into event highlights and AI marketing tools with experts Tagg and Camela.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

>> Accéder à la formation Stratégie PersonaRediffusion d'un des épisodes les plus écoutés du Podcast du MarketingEst-ce qu'il n'y a que les réseaux sociaux pour nous donner de la visibilité ? Est-on vraiment obligé de produire toujours plus de contenu et de partager notre vie personnelle ?  Vous vous en doutez, si j'en fait un épisode c'est que la réponse est non bien sûr!  Dans cet épisode je vous explique pourquoi il ne faut surtout pas tout miser sur les réseaux sociaux et je vous donne 6 stratégies à mettre en place pour vous rendre visible en vous passant d'eux.   Autres épisodes qui pourraient vous plaire : Vendre grâce aux réseaux sociaux avec le responsable marketing de FacebookEmailing, les secrets de la reine du marketing Amy PorterfieldConstruire sa mailing list avec les réseaux sociaux —————

Tagg Hurtubise is the Director of Marketing at Benchmarkit, where he specializes in B2B SaaS growth strategy, product marketing, and user experience. He has a strong track record of driving innovation through strategic initiatives, including leading SaaS Metrics Palooza and organizing executive events that bring together top industry leaders. With expertise in UX/UI design, digital transformation, and data-driven marketing, Tagg focuses on building strong relationships and elevating brand visibility. A graduate of San Diego State University with additional studies in Luxury Brand Management from the Paris School of Business, he is passionate about scaling high-impact marketing strategies in the SaaS space. Website: https://www.benchmarkit.ai/ LinkedIn: https://www.linkedin.com/in/tagghurtubise/ YouTube: https://www.youtube.com/@benchmarkitai Facebook: https://www.facebook.com/benchmarkitai    Camela Thompson is a fractional marketing advisor known for blending data-driven strategy with empathetic, collaborative leadership. Based in Seattle, she brings over 15 years of experience in Revenue Operations, having worked at successful tech startups including Qumulo, Extrahop, and CDK Global. Camela transitioned into marketing leadership as VP of Marketing at CaliberMind, where she positioned the brand as a trusted authority for data-driven marketers. Her customer-first approach and deep understanding of growth marketing make her a sought-after advisor in the B2B tech space. Website: https://www.camelathompsoncreative.com/ LinkedIn: https://www.linkedin.com/in/camela-thompson/  Instagram: https://www.instagram.com/camela.thompson/    In this episode, we explore B2B SaaS marketing strategies and AI impact and dive into event highlights and AI marketing tools with experts Tagg and Camela.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Bonus et Recap

>> Accéder à la formation Stratégie PersonaVous avez soigneusement construit votre client idéal… sauf que vous ne parvenez pas à le convertir. Vous avez suivi les règles, mais vous sentez bien qu'il y a quelque chose qui ne colle pas.Et si, au fond, la vraie question n'était pas “à qui je veux vendre”, mais plutôt “qu'est-ce qui déclenche vraiment l'achat” ?Dans cet épisode, on va remettre à plat tout ce que vous pensez savoir sur vos personas.On va parler des vrais déclencheurs de décision, de ce qui pousse réellement vos clients à dire “oui”.Vous verrez pourquoi les personas “PowerPoint” ne fonctionnent pas, comment repérer les signaux d'achat, et comment reconstruire un persona qui vous aide vraiment à vendre.Bref, si vous avez l'impression de cocher toutes les cases sans comprendre pourquoi ça ne convertit pas… cet épisode est pour vous.---------------

Vous avez l'impression de beaucoup vendre, mais la rentabilité n'est pas au rendez-vous ?Dans cet épisode de My Marketing Podcast, nous recevons Céline Dos Santos, entrepreneure et experte en gestion et stratégie financière. Céline, fondatrice de son activité de conseil depuis près de 7 ans, est la personne qu'il vous faut pour transformer votre pilotage financier en un véritable levier de croissance durable.Avec Céline, nous allons voir :Pourquoi la rentabilité est plus importante que le volume de ventes.Ce qu'est une offre rentable, au-delà de l'aspect purement financier.Comment savoir si vos offres sont vraiment rentables grâce à une checklist simple.Quel est le bon niveau de rentabilité pour vos offres.Les erreurs courantes à éviter quand on parle de rentabilité.Préparez-vous à prendre des décisions stratégiques éclairées pour la pérennité de votre entreprise !A PROPOS DE CÉLINE DOS SANTOS Site web : (Ajoutez ici le lien vers le site web de Céline si disponible) LinkedIn : (Ajoutez ici le lien vers le profil LinkedIn de Céline si disponible)____

She didn't plan to build a Shopify brand. But a personal problem led to a product, and a product led to an 8-figure company — featured on Shark Tank.Yve-Car Momperousse created Kreyol Essence out of necessity — and scaled it with pure hustle, purpose, and community. From importing castor oil in rum bottles to landing deals with Ulta and Whole Foods, this is a masterclass in bootstrapped brand building.In this episode, Jim dives into the exact moments that helped Kreyol Essence break out — from scrappy product-market fit testing to the growth inflection Shark Tank created. If you're growing a Shopify brand, this one's a blueprint.Topics We Cover:The “hair loss” moment that launched Kreyol EssenceHow to get traction with zero ad budgetCommunity-first growth: what actually worksWhat a Shark Tank feature does for traffic, retail, and teamNavigating growth when your brand outpaces your opsResources:Yve-Car MomperousseYve-Car on InstagramKreyol EssenceJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

In this episode, I chat with Jonathan, a rapidly rising expert on Twitter known for building and scaling AI-driven marketing automations using tools like n8n and custom API integrations. We explore the practical realities of "vibe marketing" automation beyond hype, revealing how real-world workflows are being constructed today and why true expertise in marketing is essential for effective automation. Listeners will gain insights into automating audience research, creative production, and ad performance analysis at scale, as well as actionable tips for getting started and leveraging AI tools to 10x their output.Timestamps(00:00) – Introduction to Jonathan and Marketing Automation The host introduces Jonathan and sets the stage for a discussion on modern marketing automation tools and why they're currently so powerful.(02:45) – Jonathan's Background and Automation Journey Jonathan shares how he got into marketing automation, his paid ads background, and the evolution from manual work to automation.(07:30) – Key Tools and Stack for Automation The host and Jonathan discuss their tech stacks, highlighting n8n, railway.com, and custom front-end interfaces to streamline automation.(12:15) – Top Marketing Automation Workflows Jonathan outlines his most effective workflows: audience research, creative generation, and scaling marketing insights.(18:00) – Audience Research Automation: Reddit Scraping and Analysis A deep dive into using n8n to scrape Reddit, filter and analyze discussions, and extract actionable marketing insights and customer language.(25:40) – Twitter Insights Automation How Jonathan automates scraping Twitter for popular posts, identifying top-performing content and structuring it for ongoing content creation.(31:10) – Creative Production Automation Jonathan explains workflows for bulk generating ad variations using OpenAI's Image Gen API, including reference image analysis and prompt engineering.(38:20) – Custom Front-End Interfaces for Workflows The pair discuss integrating user-friendly front-end UIs (using Lovable or Bolt) with n8n backend automations for client and team use.(44:50) – Automating Ad Performance Analysis Jonathan describes a flow for pulling and analyzing Facebook Ads data, using sub-agents for performance analysis, deep research, and new ad creation.(51:10) – Video Ad Automation and Future Trends A look at how video ad automation is evolving and the current limitations and opportunities, including upcoming tools like Google Veo 3.(56:40) – Speeding Up Workflow Creation with Perplexity and Claude The host and Jonathan discuss using AI (Perplexity, Claude 4) to generate n8n workflow JSON, streamlining the automation development process.Key PointsExpertise in Marketing is Essential for Automation: To automate marketing workflows effectively, you need a deep understanding of marketing processes themselves. Only then can you define, script, and automate successful campaigns[1].Automating Audience Research Drives Results: Bulk scraping and analyzing platforms like Reddit and Twitter allow marketers to extract pain points, trigger events, and customer language at scale, informing ad copy and creative direction.Creative Volume is Game-Changing: Automation tools like OpenAI's Image Gen API enable the generation of hundreds of ad variations, feeding algorithms for higher performance and lower costs.Custom Front-Ends Improve Workflow Accessibility: Building user-friendly interfaces (using tools like Lovable or Bolt) for complex n8n automations makes them accessible to non-technical team members and clients.AI Accelerates Workflow Development: Using AI tools like Perplexity and Claude to generate n8n workflow JSON reduces the time and technical skill required to build sophisticated automations.Human-in-the-Loop Remains Critical: While automation handles the heavy lifting, human oversight is still needed for nuanced analysis, curation, and final ad selection.Notable QuotesJonathan: “You have to be an expert at that thing to be able to go and actually build out these automations. But when you do that, you can automate 80% of the work that you previously were doing.”Jonathan: “I literally just tell Claude what I want to build, and then it maps it out for me. And then you kind of have a canvas that is like 60, 70, 80% there depending on the complexity.”Cody: “Your customers are your best advertisers, so taking their exact wording and phrases is for sure going to be an effective marketing strategy a lot of the time.”Actionable Takeaways for Founders, Marketers, and PodcastersStart with a Core Marketing Process: Identify a repeatable marketing workflow you fully understand before attempting to automate it.Invest in Audience Research Automation: Use tools to scrape and analyze discussions on Reddit, Twitter, and other platforms to extract customer pain points and language for your messaging[2].Bulk Generate and Test Creatives: Leverage AI to produce hundreds of ad variations, enabling rapid testing and optimization of creative assets.Automate Performance Analysis: Implement workflows to automatically pull and analyze campaign performance data, allowing you to focus on strategy and execution[8].Simplify Tool Accessibility: Build custom UIs for your automation tools to make them accessible for your entire team, not just engineers.Accelerate Workflow Development: Use AI-powered tools like Perplexity and Claude to generate automation scripts and reduce development time.Brought to you byTalentFiber – Hire top offshore engineers with US experience at half the cost of US hires. - talentfiber.comWhere to the find Guest: https://x.com/vibemarketer_ https://linktr.ee/vibemarketerResources Mentionedhttps://www.youtube.com/@nateherkhttps://www.youtube.com/@Mark_Kashefhttps://www.youtube.com/@AI-GPTWorkshop/videosRapidAPI – Access a wide range of third-party APIs for quick integrations. - rapidapi.comApify – Scrape websites and extract data at scale. - apify.comTwitterAPI.io – Free and affordable Twitter data scraping tool. - twitterapi.io

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What's up everyone, today we have the pleasure of sitting down with Samia Syed, Director of Growth Marketing at Dropbox. Summary: Samia Syed treats martech like hiring. If it costs more than a headcount, it needs to prove it belongs. She scopes the problem first, tests tools on real data, and talks to people who've lived with them not just vendor reps. Then she tracks usage and outcomes from day one. If adoption stalls or no one owns it, the tool dies. She once watched a high-performing platform get orphaned after a reorg. Great tech doesn't matter if no one's accountable for making it work.Don't Buy the Tool Until You've Scoped the JobMartech buying still feels like the Wild West. Companies drop hundreds of thousands of dollars on tools after a single vendor call, while the same teams will debate for weeks over whether to hire a junior coordinator. Samia calls this out plainly. If a piece of software costs more than a person, why wouldn't it go through the same process as a headcount request?She maps it directly: recruiting rigor should apply to your tech stack. That means running a structured scoping process before you ever look at vendors. In her world, no one gets to pitch software until three things are clear:What operational problem exists right nowWhat opportunities are lost by not fixing itWhat the strategic unlock looks like if you doMost teams skip that. They hear about a product, read a teardown on LinkedIn, and spin up a trial to “explore options.” Then the feature list becomes the job description, and suddenly there's a contract in legal. At no point did anyone ask whether the team actually needed this, what it was costing them not to have it, or what they were betting on if it worked.Samia doesn't just talk theory. She has seen this pattern lead to ballooning tech stacks and stale tools that nobody uses six months after procurement. A shiny new platform feels like progress, but if no one scoped the actual need, you're not moving forward. You're burying yourself in debt, disguised as innovation.“Every new tool should be treated like a strategic hire. If you wouldn't greenlight headcount without a business case, don't greenlight tech without one either.”And it goes deeper. You can't just build a feature list and call that a justification. Samia breaks it into a tiered case: quantify what you lose without the tool, and quantify what you gain with it. How much time saved? How much revenue unlocked? What functions does it enable that your current stack can't touch? Get those answers first. That way you can decide like a team investing in long-term outcomes, not like a shopper chasing the next product demo.Key takeaway: Treat every Martech investment like a senior hire. Before you evaluate vendors, run a scoping process that defines the current gap, quantifies what it costs you to leave it open, and identifies what your team can achieve once it's solved. Build a business case with numbers, not just feature wishlists. If you start by solving real problems, you'll stop paying for shelfware.Your Martech Stack Is a Mess Because Mops Wasn't in the Room EarlyMost marketing teams get budget the same way they get unexpected leftovers at a potluck. Something shows up, no one knows where it came from, and now it's your job to make it work. You get a number handed down from finance. Then you try to retroactively justify it with people, tools, and quarterly goals like you're reverse-engineering a jigsaw puzzle from the inside out.Samia sees this happen constantly. Teams make decisions reactively because their budget arrived before their strategy. A renewal deadline pops up, someone hears about a new tool at a conference, and suddenly marketing is onboarding something no one asked for. That's how you end up with shelfware, disconnected workflows, and tech debt dressed up as innovation.This is why she pushes for a different sequence. Start with what you want to achieve. Define the real gaps that exist in your ability to get there. Then use that to build a case for people and platforms. It sounds obvious, but it rarely happens that way. In most orgs, Marketing Ops is left out of the early conversations entirely. They get handed a brief after the budget is locked. Their job becomes execution, not strategy.“If MOPS is treated like a support team, they can't help you plan. They can only help you scramble.”Samia has seen two patterns when MOPS lacks influence. Sometimes the head of MOPS is technically in the room but lacks the confidence, credibility, or political leverage to speak up. Other times, the org's workflows never gave them a shot to begin with. Everything is set up as a handoff. Business leaders define targets, finance approves the budget, then someone remembers to loop in the people who actually have to make it all run. That structure guarantees misalignment. If you want a smarter stack, you have to fix how decisions get made.Key takeaway: Build your Martech plan around strategic goals, not leftover budget. Start with what needs to be accomplished, define the capability gaps that block it, and involve MOPS from the beginning to shape how tools and workflows can solve those problems. If Marketing Ops is looped in only after the fact, you're not planning. You're cleaning up.Build Your Martech Stack Like You're Hiring a TeamMost teams buy software like they're following a recipe they've never tasted. Someone says “we need a CDP,” and suddenly everyone's firing off RFPs, demoing the usual suspects, and comparing price tiers on platforms they barely understand. Samia draws a clean line between hiring and buying here. In both cases, the smartest teams treat the process as exploration, not confirmation.Hiring isn't static. You open a rec, start meeting candidates, and quickly realize the original job description is outdated by the third interview. A standout candidate shows up, and suddenly the scope expands. You rewrite the role to fit the opportunity, not the other way around. Samia thinks buying Martech should work the same way. Instead of assuming a fixed category solves the problem, you should:Map your actual use caseTalk to vendors and real usersCompare radically different paths, not just direct competitors“You almost need to challenge yourself to zoom out and ask if this tool fits where your company is actually headed.”Samia's lived the pain of teams chasing big-budget platforms with promises of deep functionality, only to realize no one has the bandwidth to implement them properly. The tool ends up shelved or duct-taped into place while marketing burns cycles trying to retrofit workflows around something they were never ready for. That kind of misalignment doesn't show up in vendor decks or curated testimonials. You only catch it by doing your own research and talking to people who don't have a sales quota.Buying tech is easy. Building capability is hard. Samia looks for tools that match the company's maturity and provide room to grow. Not everything needs to be composable, modular, and future-proofed into infinity. Sometimes the right move is choosing what works today, then layering in complexity as your team levels up. Martech isn't one-size-fits-all, and most vendor conversations are just shiny detours away from that uncomfortable truth.Key takeaway: Treat your Martech search like a hiring process in motion. Start with a goal, not a category. Stay open to evolving the solution as new context surfaces. Talk to actual users who've implemented the tool under real constraints. Ask what broke, what surprised them, and what they'd do differently. Choose the tech that fits your team's real capabili...

Pourquoi le copywriting est-il indispensable pour vendre ? Comment quelques mots bien choisis peuvent-ils transformer une carrière ? Dans cet épisode, nous plongeons dans l'univers du copywriting avec Sélim Niederhoffer, expert en la matière.Déroulé de l'épisode :Introduction au copywriting : Qu'est-ce que c'est et à quoi ça sert ?Utilisation du copywriting : Où et comment l'appliquer ? Faut-il tout copywriter ?Pratique du copywriting : Exercices pour s'améliorerExemples de mots “magiques” : Trois mots qui font la différenceDécouvrez comment le copywriting peut aider les professionnels à mieux vendre et comment vous pouvez commencer à utiliser ces techniques dès aujourd'hui !A PROPOS DE SELIM NIEDERHOFFERLinkedin : https://www.linkedin.com/in/selimniederhoffer/Sa chaîne Youtube : https://www.youtube.com/@Lesmotsmagiques Ses livres - "Les Mots Magiques" : https://amzn.to/3YwuDli "Le Guide du Copywriting" : https://amzn.to/4dXgp1hMerci Sélim et Sandie pour leurs conseils marketing actionnables!Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Quand j'ai décidé de me lancer dans la formation en ligne, j'étais pleine d'énergie, ultra positive et motivée. Ca faisait des années que je travaillais en marketing, j'avais une solide expérience : dans des grosses boîtes, des petites, chez l'annonceur, en agence de pub, en local et l'international. Bref, j'avais l'expérience qu'il faut pour transmettre. Donc je me lance, toute confiante que j'étais faite pour ça. Oui, sauf que le marché de la formation, c'était un tout nouveau marché pour moi. Et la formation en ligne encore plus. Et même si j'avais de solides compétences dans mon domaine d'enseignement, c'est-à-dire le marketing, et bien j'ai vite compris que tout n'était pas si simple. Parce que la formation en ligne a ses codes, ses méthodes, ses outils, son réseau, ses médias. Bref, c'était un peu le brouillard.Mais j'ai pris un raccourci. Pour être opérationnelle très rapidement, challenger mes idées, et me sentir confiante dans ma pédagogie. Et ce raccourcis, c'est d'avoir un mentor. Personnellement je pense que ma mentor m'a fait gagner 2 ans sur le business de la formation. En fait, je ne suis même pas sûre que j'aurais continué si je n'avais pas eu ses conseils. Ma mentor à moi est américaine, elle s'appelle Amy Porterfield et c'est LA boss de la formation en ligne aux Etats-Unis. Autant vous dire qu'elle avait 2 ou 3 trucs à m'apprendre sur le sujet

Bonus et Recap

Créer du contenu avec ChatGPT, est-ce un vrai gain pour votre marque ou un risque de dilution de votre singularité ?Dans cet épisode, on va prendre du recul, faire le tri entre les fantasmes et la réalité, et voir concrètement comment utiliser l'IA comme un levier, sans perdre ce qui fait la valeur de votre message.On verra ce que ChatGPT sait très bien faire… ce qu'il ne faut surtout pas lui demander… et surtout comment l'intégrer intelligemment dans une stratégie de contenu exigeante, humaine et alignée avec vos objectifs business.---------------

Vous avez une bonne offre, vous êtes convaincu que c'est ce qu'il faut à vos prospects… mais quand vous la présentez, c'est le flop total ?Pas de panique. Dans cet épisode, on vous montre comment éviter l'erreur la plus courante en phase de vente : parler de votre solution trop tôt.On vous partage une méthode simple et actionnable en 4 étapes pour capter l'attention de vos prospects et leur donner envie d'en savoir plus sur votre offre.PROGRAMMEPourquoi vos prospects décrochent quand vous parlez trop vite de votre solutionL'erreur fatale du "surargumentaire" qui fait fuir au lieu de convaincreLes 4 étapes concrètes pour présenter votre offre au bon momentComment adapter votre discours aux attentes de chaque prospect Envie de ne plus jamais perdre un prospect en plein pitch ? Cet épisode est fait pour vous !

In this episode of The Long Game Podcast, David Khim interviews Erik Episcopo, SEO Manager at Wiz, one of the fastest-growing cloud security companies (recently acquired by Google). Erik shares his unconventional career path, from answering a Craigslist ad while in Taiwan to building high-scale SEO programs at CrowdStrike and Wiz. They discuss what it takes to be a “super IC,” how AI is reshaping SEO workflows and strategy, and the importance of staying curious and adaptable in a shifting landscape. From experimenting with AI-assisted content to managing massive content refresh cycles, Erik offers a thoughtful, energetic view into what modern growth-focused SEO looks like.Key TakeawaysFrom Craigslist to Cloud Security: Erik began his SEO journey in Taiwan via Craigslist, building scrappy resume content—and now runs enterprise SEO at Wiz.What Makes a Super IC: Top individual contributors creatively solve problems, leverage AI, and own results without waiting for permission.Hiring for AI Fluency: Erik looks for candidates with real-world AI experiments, not just philosophical opinions on LLMs and content automation.SEO Workflows at Scale: At Wiz, Erik scaled content from day one—launching engines, refreshing content, and coordinating localization at speed.Early Career Lessons from Link Building: Writing hundreds of persona-based HARO pitches helped Erik master storytelling, resourcefulness, and outreach.The Value of Scrappiness: A past filled with “gray hat” tactics taught Erik the limits of SEO and how to think like a growth-minded marketer.Learning > Stagnation: A guiding principle for Erik is: if you're not learning or growing, it's time to move—and that's fueled his career pivots.Show LinksVisit Wiz and its Cloud Native Application Protection Platforms pageConnect with Erik Episcopo on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Your traffic isn't the problem. Your ads aren't broken. Your positioning is off. And that's why you're stuck.In this solo episode, Jim Huffman shares a live coaching session that breaks down how to actually fix brand positioning — using case studies from Neat Apparel, GrowthHit, and breakout brands like Rocket Money, Warby Parker, and Figma. You'll learn how better positioning unlocks conversion rate gains, improves messaging, and becomes the foundation for scalable growth.This is the episode for Shopify founders ready to get serious about messaging, differentiation, and the real reasons customers buy.Key Topics Covered:Why your brand pitch likely isn't working (and how to fix it)Two frameworks to improve your positioning todaySpeaking to 3 customer types: informed, afflicted, and obliviousCase studies: Spanx, Truvani, Adam Shoes, Rocket Money & moreReal examples from GrowthHit and Neat Apparel's positioning playbookLearn live from Shopify experts. Join our biweekly AI-powered growth sessions - free for founders and marketers - https://shopifygrowthschool.com/ Resources:Shopify Growth SchoolGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Bonus et Recap

Passer du statut de salariée à celui d'entrepreneuse, ce n'est pas qu'un changement d'activité, c'est un changement de posture, de rapport à soi et à l'action.Avec Laurence Poignet, on a décortiqué les pièges dans lesquels on tombe souvent sans s'en rendre compte : croire que se lancer, c'est forcément se vendre, attendre un business plan parfait avant de bouger, ou encore chercher des validations extérieures avant de prendre une décision. Cet épisode, c'est une invitation à faire le pas de côté nécessaire pour voir l'entrepreneuriat autrement.Pour en savoir plus sur Laurence Poignet, vous pouvez la suivre sur Linkedin. ---------------

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team dives into Google's new “AI Mode” for search and the broader implications of generative AI across content marketing and SEO. They explore the shift toward conversational, zero-click search experiences, the erosion of attribution data, and how marketers need to adapt in a world where AI Overviews and LLMs are changing how users discover information. With insights on content visibility, LLM optimization, brand mentions, measurement challenges, and even some “gray hat” strategies, this episode captures the tension between innovation and uncertainty in the age of AI-enhanced search.Key TakeawaysGoogle's AI Mode Redefines Search: The new Gemini-powered interface transforms Google into a conversational AI assistant, bypassing traditional search paths.Attribution is Getting Murkier: AI Mode and zero-click searches are making it harder to track SEO performance and justify investment.Brand Mentions Beat Backlinks: LLMs prioritize citations and visibility across platforms more than technical SEO or link-building.SEO is Shifting from Keywords to Visibility: Context, off-site presence, and how content is referenced matter more than keyword density.Marketers Need First-Principles Thinking: Foundational tactics still apply—like voice of customer and content structure—but need reframing for the AI era.Creative “Gray Hat” Tactics Exist: Ideas like editing Wikipedia, acquiring cited domains, or seeding Reddit threads can boost LLM citations.Measurement Will Require New Playbooks: Marketers must blend traditional analytics with self-reported attribution and qualitative feedback.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

What if the polished ads you spent thousands on were actually hurting your brand?In this episode, we explore how real, imperfect content is outperforming big-budget campaigns — and why most Shopify founders are still getting it wrong.Jim Huffman sits down with William Gasner, co-founder of Stack Influence, to unpack the real power behind UGC (user-generated content) and why it's become a secret weapon for smart eCommerce brands. From influencer seeding to ad fatigue, they get brutally honest about what actually drives conversions in 2025 — and how founders can stop wasting money and start scaling with authenticity.Key Topics CoveredWhy UGC outperforms professional ads in today's marketThe overlooked value of product seeding (and how to do it right)How to build a content machine that fuels both ads and organic growthWhy creative freedom often leads to better results than tight scriptsThe truth about influencers, follower counts, and what really matters Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

In this conversation, Erin Martin interviews Bre Boote, the Senior Director of Marketing and Communications at Slick City Action Park, the first waterless slide park. They discuss the origins of Slick City, the importance of brand identity, and the strategies for growth and franchising. Bree shares insights on marketing differentiators, the role of video content, and the significance of user-generated content. They also discuss future initiatives, including the integration of AI in marketing and the importance of continuous learning and innovation within the industry.

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Aux Etats-Unis en 1995, il y a un type qui a attaqué deux banques avec le visage enduit de jus de citron... Alors évidemment il a été arrêté, et sans sourciller il explique que le jus de citron le rend invisible aux caméras de sécurité, comme le fait l'encre sympathique... Les psychologues David Dunning et Justin Kruger Spar, qui travaillaient sur son cas, ont tenté de comprendre la raison de cette assurance. Ca a donné l'effet Dunning-Kruger... C'est l'effet qui décrit le mécanisme de l'apprentissage, et il montre notamment que les incompétents surestiment leurs capacités et leurs performances...Dans cet épisode, je vous explique en détail ce qu'est cet effet Dunning-Kruger et comment il s'applique dans nos vies professionnelles, que l'on soit manager ou indépendant. -------------------

Bonus et Recap

La stratégie du setting, c'est comment faire pour que les réseaux ne servent pas qu'à développer notre personal branding mais à trouver de nouveaux clients.Flavien Villeneuve de Scalezia nous explique ce qu'est réellement le setting et comment l'utiliser en inbound et en outbound. On parle aussi de prospection par vidéo et de la méthode concrète qu'utilise Flavien pour gérer ses relances, sans tomber dans la lourdeur ou la pression.Un épisode dense, clair et actionnable, pour toutes celles et ceux qui veulent que le temps passé sur les réseaux leur rapporte des clients. ---------------

Sandrine, Head of Product Marketing chez Welcome to the Jungle vient nous parler de carrière, création et organisation de la fonction PMM mais aussi du framework utilisé pour définir les OKR lorsqu'elle était chez Amazon.. Découvrez les coulisses du fonctionnement de la fonction PMM chez Welcome to the jungle: de sa création quand elle est arrivée il y a + de 2 ans, à aujourd'hui.

We didn't mean to sell out — but we did.Every. Last. Unit.In this episode, I break down the exact strategy that took our Shopify brand from launch to “sold out” in 30 days — and how you can steal it for your own store.This isn't a flex. It's a cautionary (and highly tactical) tale. After selling out of all inventory at our Shopify brand Neat Apparel in under a month, I walk through the step-by-step system that led to the spike, the problems it created, and the lessons learned in the chaos. If you're chasing sustainable demand - not just viral traffic - this episode unpacks the real playbook behind a Shopify growth moment.TOPICS DISCUSSED IN TODAY'S EPISODEThe 4-part launch formula that drove immediate sell-throughHow to create urgency without discountsWhat broke behind the scenes (and how we fixed it)The unexpected upside of a sold-out storeWhy every brand needs a “sold out” contingency planResources:GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterThe Sold-Out PlaybookAdditional episodes you might enjoy:From concept to $24M in 2 years

In this episode, I chat with James Cadwallader, co-founder of Profound, about the rise of AI search engines and their impact on traditional search methods. We discuss how tools like ChatGPT and Perplexity are changing user behavior and referral traffic patterns. James shares insights on which companies benefit most from this trend and offers strategies for enhancing brand visibility in AI search results. We explore the importance of tracking bot traffic, creating targeted content, and optimizing metadata to align with AI models' preferences, highlighting the need for brands to adapt to this new digital landscape.

Send us a textChristiana Marouchos and Becky Tasker are VPs at StackAdapt. Christiana leads brand and communications. Becky leads growth marketing. Together, they've helped shape the company's marketing strategy, scale its team, and build a culture rooted in clarity, accountability, and equity.In this episode, they talk about what it means to lead inside a fast-moving tech company. Christiana shares how storytelling has become the core of her approach to marketing. Becky breaks down how data and systems thinking helped her step into leadership. They both talk about imposter syndrome, learning to trust your voice, and what they've learned about building and managing teams that deliver.This is a conversation about doing the work, leading with intention, and staying grounded when things move fast.Show NotesGuestsChristiana Marouchos, VP of Marketing at StackAdaptBecky Tasker, VP of Growth Marketing at StackAdaptTopics coveredHow Christiana and Becky moved from individual contributors into VP rolesWhat it looks like to lead large teams through changeWhy storytelling matters in marketing, even in techThe difference between management and leadershipHow to navigate misalignment and hold people accountablePersonal lessons on imposter syndrome, reflection, and coachingCreating equity on your team through simple, clear systemsKey TakeawaysLeadership is about being clear, listening carefully, and showing people how their work fits into the bigger pictureYou do not need to have every answer to raise your hand for a new opportunityFeedback, context, and support go further than assumptions and controlIf you want to be seen as a leader, stop doing the invisible work and start owning the outcomesContactChristiana Marouchos LinkedInBecky Tasker LinkedInKeep up with more content from Aggie and Cristy here: Facebook: Empowered Women Leaders Instagram: @badass_women_in_business LinkedIn: ProveHer - Badass Women in Business Website: Badasswomeninbusinesspodcast.com Athena: athenaac.com

Bonus et Recap

Se lancer à l'international, c'est bien souvent un rêve d'entrepreneur. Une promesse de croissance, de notoriété, parfois même de reconnaissance. Alors comment maximiser ses chances de succès lorsque l'on décide de franchir une frontière ? La réponse tient en trois mots : Go-To-Market.Dans cet épisode, on va explorer ensemble comment construire un Go-To-Market adapté à une démarche d'internationalisation. Vous verrez pourquoi cette étape est essentielle, comment choisir le bon marché cible, quelles adaptations effectuer, et comment piloter concrètement votre lancement.Vous entreprise est prête à franchir une nouvelle étape dans son développement ? Vous vous demandez par où commencer pour réussir à l'international ? Cet épisode est fait pour vous.---------------

In this episode of The Long Game Podcast, David Khim interviews Britney Muller—SEO scientist, AI educator, and former Hugging Face marketing lead—about the practical side of AI in marketing. Britney shares how her obsession with machine learning began in 2014 and how it evolved into creating her course Actionable AI for Marketers. They discuss the overuse of buzzwords like “AI agents,” the shift from backlinks to brand mentions, and the importance of making AI workflows approachable. Britney is passionate about demystifying AI, showing how it can be applied to real tasks like data analysis, strategy, and automation—without needing a technical background.Key TakeawaysAI Should Be Accessible: Marketers don't need to be technical experts—AI can empower anyone to work smarter with the right guidance and workflows. From Backlinks to Brand Mentions: AI-powered search increasingly prioritizes brand visibility across platforms over traditional link-building strategies. Buzzwords Like “AI Agents” Are Misleading: The term lacks clarity and often masks tools with vague or unproven capabilities. Prompt Engineering Is a Skill, Not Magic: Effective AI use begins with well-structured, specific prompts tailored to clear business goals. AI Is Already Automating Workflows: From cleaning datasets to automating outreach, AI has everyday use cases when integrated thoughtfully. Beware the AI Hype Cycle: Brittany encourages marketers to avoid philosophical hype and focus on practical, ethical AI applications. Start with Your Own Use Cases: The most valuable AI solutions are customized—start small with your real tasks and build from there.  Show LinksVisit Data SciCheck Britney Muller's Actionable AI for Marketers courseConnect with Britney Muller on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Liz Long, co-founder of Nearshore.ai, shares her extensive knowledge on transforming innovative ideas into actual products. Liz discusses the critical steps in product design, manufacturing, and supply chain management, offering invaluable tips for startups and established businesses alike. With a background in launching successful brands and an accelerator, Liz provides a wealth of practical advice, from navigating production phases to leveraging global supply chains. She also explores current trends, the importance of specialized products, and effective inventory management strategies. Whether you are a budding entrepreneur or a seasoned professional, this episode is packed with actionable insights to help you thrive in the e-commerce and manufacturing spaces. TOPICS DISCUSSED IN TODAY'S EPISODEStarting a Brand: The Initial StepsDesigning Your Product: Key ConsiderationsFinding the Right Factory and Supply ChainBudgeting and Cost ManagementNavigating Production and Quality ControlChoosing Manufacturing LocationsManaging Inventory and Cash FlowFinal Mile: Shipping and FulfillmentExploring Current Trends in Fashion and Product SpecializationThe Rise of the Drop Model and Its ChallengesLiz's Journey: From Reusable Shopping Bags to Product AcceleratorThe Transition to Nearshore and Its ImpactBalancing Work and Family: Liz's Personal InsightsConclusion and Final ThoughtsResources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Dans l'épisode d'aujourd'hui j'ai le plaisir de recevoir un invité très spécial, il s'agit de Franck Denglos, le PDG d'Adidas Italie.J'avoue que j'ai été un peu impressionnée quand j'ai vu son nom s'afficher sur mon LinkedIn, et puis finalement je me suis dit que ce serait top si ce podcast pouvait être l'occasion de vous donner accès à des grosses pointures, à celles et ceux dont les décisions changent le visage d'une marque ou même de toute une entreprise. Et surtout je voulais prouver que ces gens là sont comme nous, ni mieux ni moins bien, que l'on peut leur parler, qu'ils sont finalement accessibles et prêts à partager ce qu'ils ont appris.Alors cet épisode est un peu un épisode test. Dites-moi si le format vous plaît. Et si c'est le cas j'inviterai d'autres dirigeants de grands groupes pour qu'ils nous partagent leurs stratégies gagnantes toujours très concrètement. ----------------

Bonus & Recap

You've been asking for it, so we're delivering! The If I Was Starting Today podcast is refocusing our content on the things you've told us you want the most: tips, tricks, and stories to help you grow and succeed you businesses on Shopify. This new direction will see us talking with experts and successful Shopify business operators as well as continuing to deliver tactics, tips and insight used to grow our own channels.Thank you for helping to make this podcast a success and continuing to follow the journey with us in this new direction!

What if your hardest season became your biggest breakthrough?Ming Zhao built a $24M skincare brand in just 2 years—while pregnant and going through Y Combinator. This isn't just a startup story. It's a story of pressure, clarity, and purpose colliding at once.In this raw and revealing episode, Ming Zhao, CEO and co-founder of PROVEN Skincare, shares how she transformed corporate burnout into one of the fastest-growing beauty startups—scaling to $24 million in just 24 months. She opens up about building a data-driven business during one of the most demanding periods of her life, and how AI, science, and personal insight helped reshape the future of skincare.Key Topics Covered:How AI and data are transforming skincareThe Skin Genome Project explainedNavigating Y Combinator while pregnantBuilding a business model rooted in scienceLiving the “Love your job, live your life” mindsetResources:ProvenJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.Amanda and Dave cover:How Amanda transformed her LinkedIn strategy to grow her following and engagementThe impact of personal branding on social media and its role in business growthCreating a feedback loop to refine and improve content strategyTimestamps(00:00) - - Intro (08:18) - - How to Use LinkedIn Video (11:46) - - Shifting from Twitter to LinkedIn (15:32) - - Developing a Clearer Target Market and Products (16:15) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective (20:36) - - Why Your Content Strategy Must Be Focused (27:17) - - The Brand Pyramid (28:12) - - The Emotion Behind Branding (31:42) - - People Are What Matter In Branding Success (37:20) - - The Growing Creator Economy vs. Traditional Corporations (38:38) - - Creating Emotional Brand Connections for Growth Marketing (43:10) - - How Amanda Became a Fractional CMO (45:44) - - Why Amanda Looks to Alex Lieberman for Inspiration Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Et si on arrêtait de confondre audience et communauté ? Dans cet épisode, je reçois Louis Bard, community builder, pour comprendre pourquoi les communautés sont devenues un levier stratégique incontournable pour les marques. Ensemble, nous explorons les différents types de communautés, les plateformes les plus efficaces (Discord, Slack, WhatsApp…), les ressources nécessaires, et surtout les KPIs à suivre pour en mesurer le vrai impact.Pour en savoir sur Louis, vous pouvez le suivre sur LinkedIn ou visiter son site internet. ---------------

A man crashes through walls. A woman joins him. Together, they run straight into the sky. No dialogue. Just music, motion, and a pair of Levi's jeans.This is Odyssey, the Levi's ad that changed how we think about brand storytelling. In this episode, we're unpacking its marketing lessons with our special guest, Paula Vivas, Head of US Marketing at Freepik.Together, we explore why storytelling is the most powerful strategy, how boldness builds lasting brand identity, and why emotional resonance is your greatest competitive edge.Because the best marketing doesn't just show a product, it makes you feel something real.About our guest, Paula VivasPaula Vivas is the Head of US Marketing at Freepik. She has over 15 years of experience in visual design, online marketing, and social media marketing, with a passion for creating and promoting engaging and innovative content.Paula is also the co-founder of Charis, a platform that celebrates AI‑empowered creativity. With that, they launched the Charis Awards, a global competition that showcases the best AI-generated images and their creators.Paula's experience spans across Product Marketing, Content Marketing, Events, Ads and Growth Marketing in the Tech industry.What B2B Companies Can Learn From Levi's Odyssey ad:Story is the strategy. The Levi's Odyssey ad didn't just sell jeans, it sold a feeling of liberation. Paula recalls watching it and thinking, “I want to be able to give a meaning to a brand.” The brilliance wasn't in the product, but in the story it told, breaking through walls, both literally and metaphorically. In marketing, stories aren't a “nice to have”; they're the whole point. When you anchor your brand in a powerful narrative, you move from transactional to transformational.Break through with brand identity. In the Levi's Odyssey ad, two people sprint through wall after wall, finally launching into the sky, all while wearing Levi's jeans. To Paula, it wasn't just an ad; it was a masterclass in brand symbolism. No voiceover. No product breakdown. Just raw, kinetic metaphor for freedom and durability. In B2B, the lesson holds: skip the specs and aim for the soul. The brands that break through aren't the loudest, they're the ones that hit instinct before intellect.Emotion is the ultimate differentiator. What makes the Levi's Odyssey ad timeless wasn't just its visuals; it was how it made Paula feel. In an era of AI-generated everything, emotion is your moat. Tools can replicate images, but not meaning. The best marketing doesn't just look good, it makes you feel something. Give your audience that, and they'll remember everything.Quotes*“ Let's make great content. Let's forget about Will Smith eating spaghetti. Let's forget about doing another Star Wars. Star Wars is going to be there, and of course, that's going to go viral because it's Star Wars. Let's create beautiful content for you to watch, and sit down and say, ‘This is what a creative mind can do. This is what we can do with AI.' Let's make something original. Let's create a path that's different.”*“ I don't think AI is going to take out anything. I think it needs to be humane. We need to be behind it. We need to be the person at the wheel. LLMs are created by us, so we have to be there, right? Our creative part is always gonna be there.”*“ If you give me a cookbook, that doesn't make me a chef. [AI] is not gonna take anybody away. It is just gonna make everyone better and faster and explode those creative parts of themselves.”Time Stamps[0:55] Meet Paula Vivas, Head of US Marketing at Freepik[02:32] Why Levi's Odyssey Ad?[03:09] Levi's Odyssey Ad Origin[08:01] Why Great Storytelling is Your Differentiator[15:17] What is Upscale Conf?[18:47] Freepik's SEO Strategy[21:58] How Freepik Simplifies Prompt Engineering[24:17] Behind the Scenes of Upscale Conf[27:22] What's Next for Upscale Conf[31:05] Freepik's Content and Brand Strategy[34:01] Breaking Down Freepik's Music Collection[37:11] Final Thoughts and TakeawaysLinksConnect with Paula on LinkedInLearn more about FreepikAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of Predictable B2B Success, we dive into the mind of a true growth marketing maestro, Jason Shafton. With over two decades of experience scaling giants like Google, Paramount, and Headspace, Jason reveals the secrets behind crafting killer marketing strategies that defy the status quo. From his journey of personal resilience, including the poignant stories of overcoming profound personal challenges, Jason shares how authenticity and vulnerability can transform business narratives and inspire teams to achieve the impossible. We explore how brutal honesty, balanced with empathy, can foster environments where teams thrive and deliver exceptional results. Jason takes us through the art of understanding your audience profoundly, creating engaging narratives that resonate deeply with customers, and the importance of zigging while everyone else is zagging. He challenges businesses to break free from the mundane B2B marketing mold and embrace unconventional growth channels, even questioning the reliance on tech titans like Google and Meta. Join us as we unravel the layers of Jason Shafton's growth playbook, where insights meet inspiration, creating a roadmap for any B2B leader aiming for unparalleled success. Some areas we explore in this episode include: Growth mindset and personal resilience in business.Jason's experience as a growth marketer at major companies.Founding and the purpose of his consulting firm, Winston Francois.Understanding customers and developing ideal customer profiles.Personal challenges shaping leadership and business philosophies.Crafting narratives through audience understanding.Balancing radical candor and empathy in leadership.What sets great marketers apart in the B2B tech space?Building a successful growth flywheel with channel strategies.Community building and using unique marketing channels.And much, much more...

In this episode, I sit down with Louis Shulman of Orbit Flows Marketing to dive deep into why a warmed email list is the single most valuable asset a brand can own. We explore how consistent, process-driven newsletters can drive thousands of targeted clicks weekly, share real-world examples and metrics, and unpack the exact frameworks, templates, and AI-powered workflows Louis uses to produce hundreds of newsletters a month for some of the world's fastest-growing companies. Whether you're resurrecting a dormant list or scaling a six-figure send, you'll walk away with concrete steps to build, clean, and monetize your newsletter with repeatable, bite-sized automation.About the GuestLouis Shulman Louis leads client success and content strategy at Orbit Flows, where his team of five writers produces over 50 email newsletters per week for a collective audience exceeding one million subscribers. He's spent years perfecting the playbook for turning long-form expert conversations into high-impact weekly sends that consistently deliver 3,000+ clicks per issue.Key TakeawaysEmail Newsletters as Owned Media: A weekly newsletter is an asset you own and control, unlike social platforms or paid ads.Process Over Perfection: Success comes from simple, repeatable systems (templates, cadence, checklists)—not chasing “perfect” content.Customer Journey Mapping: Structure newsletters around problem-aware, solution-aware, and vendor-aware stages to guide subscribers down your funnel.Bridge of Belief: Craft content that anticipates and answers subscriber objections before they arise—turn objections into subject lines.AI as an Accelerator: Treat AI like a managed teammate—define clear sub-steps and approval checkpoints to get 90% of the work done, then add human polish.List Hygiene & Segmentation: Start conservatively, re-engage dormant subscribers with win-back sequences, and prune non-openers after five sends to protect deliverability.Lead Magnets & Growth: Educational email courses and targeted downloadable assets (e.g., “5 Day Course on Accounting Pitfalls”) drive higher opt-in rates than generic “join my newsletter” pitches.ROI in Click Equity: With a 170,000-subscriber list sending twice weekly, 10,000 clicks per send saves upwards of $800,000 in paid LinkedIn ads annually.Episode Highlights00:00 – 01:00 – Why Email Is King: The host frames newsletters as the most valuable, yet overlooked, marketing channel.01:00 – 02:00 – Sponsor Break: Acclaim Podcasting: Full-service agency that builds your weekly content machine (acclaimpodcasting.com).02:00 – 04:00 – Volume & Scale: Louis shares that Orbit Marketing dispatches 50+ newsletters weekly to 1M+ subscribers—and how one weekly send drives ~3,000 clicks.04:00 – 07:00 – Defining “Newsletter”: Establishing clear expectations, consistent format, and landing-page first mindset for newsletter signups.07:00 – 11:00 – Customer Journey & Content Strategy: Reverse-engineer subscriber beliefs at each funnel stage; problem, solution, vendor.11:00 – 15:00 – Objections into Subject Lines: Proactively address subscriber doubts (e.g., “Is TikTok still worth it?”) in your newsletter copy.15:00 – 18:00 – Ideation & Prompts: Three core content buckets—personal stories, business strategies, industry insights—and 100+ ghostwriting prompts for weekly topics.18:00 – 22:00 – Templates & Systems: Pin down a weekly structure with 3–5 sections to eliminate decision fatigue and ensure consistency.22:00 – 26:00 – AI-Powered Workflow: Build “Orbit Flows” with templates, voices, knowledge bases, and spaces—treat AI like a junior teammate with incremental approvals.26:00 – 30:00 – List Building & Hygiene: Start small with new or cold lists, run win-back sequences, remove non-engagers after five weeks to maintain deliverability.30:00 – 34:00 – Lead Magnet Mastery: Email courses and downloadable guides convert far better than generic newsletter invites—package education, not just tips.34:00 – 38:00 – Productizing Internal Tools: How Orbit spun its own AI newsletter engine into the OrbitFlows SaaS platform, with live demos of templates and research pipelines.38:00 – End – Final Advice & Connect: Louis drops his top three rapid-fire tips for B2B founders and shares where to reach him next.Resources & LinksGuest SocialsLinkedIn: https://www.linkedin.com/in/louisshulman/Orbit Marketing: https://www.orbitmarketing.io/X (formerly Twitter): https://x.com/LouisShulman/Brought to you byAcclaim Podcasting: https://acclaimpodcasting.comOrbitFlows (Built by Louis & Team)Product Site: https://orbitflows.com

In this episode of the Drop In CEO podcast, Jeffrey Shaw discusses overcoming personal challenges, his journey as a photographer, and his new book 'Sell to the Rich.' The conversation delves into the importance of building bonds versus relationships in business, understanding clients deeply, and elevating business practices to the standards observed in luxury markets. Jeffrey shares personal anecdotes and practical tips for creating strong client connections and offers insights on how entrepreneurs can strategically grow their businesses. Episode Highlights: 11:28 Building Relationships and Bonds in Business 23:12 Understanding Luxury Customers 24:19 The Importance of Being Chosen 28:57 Pricing Strategies for Luxury Markets From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. His portraits have appeared on The Oprah Winfrey Show and CBS News, in People and O Magazine, and in the halls of Harvard University and The Norman Vincent Peale Center, and countless beautiful homes across the U.S.Today, Jeffrey speaks about how to sell to the rich at association events and conferences such as ImagingUSA, HOW Design, Growth Marketing, and ProfitCon, and for corporations like Verizon and BMW. He is the author of two books, The Self-Employed Life and LINGO, a LinkedIn Learning Instructor, and host of, The Self-Employed Life, which ranks among the top 15% of all podcasts on iTunes.Jeffrey is also the founder of The Self-Employed Business Institute, his TEDx Talk is featured on TED.com, and he is responsible for the creation of National Self-Employed Day, which falls on May 4th of the U.S. National Calendar and honors the hard work and contribution of independent business owners. Connect with Jeffrey Shaw:Company Website: www.jeffreyshaw.com Community: https://www.jeffreyshaw.com/the-self-employed-life For More Insights from The Drop In CEO:

What if “great work” isn't enough to attract the clients you really want? Luxury clients aren't just buying your taste or talent—they're investing in an experience that speaks their language. In this episode, photographer and author Jeffrey Shaw pulls back the velvet curtain on how affluent buyers actually make decisions. Whether you're aiming for high-net-worth homeowners or just want to elevate your design game, this conversation will shift the way you think about value, messaging, and what “luxury” really means. Here's what you'll learn: ✅ Why interior design is inherently a luxury—and what that means for your marketing ✅ How affluent buyers think, what influences them, and what they really value ✅ The “boxwood vs. pine” mindset shift that changes everything ✅ How to create brand resonance that makes dream clients feel seen ✅ Why great isn't good enough—and what to do about it   If you're an interior designer looking to attract clients who value your work at the highest level, this is the episode that's going to help you get there. Listen now and start speaking the secret language of luxury.   About Jeffrey Shaw Jeffrey speaks about how to sell to the rich at association events and conferences such as ImagingUSA, HOW Design, Growth Marketing, and ProfitCon, and for corporations like Verizon and BMW. He is the author of two books, The Self-Employed Life and LINGO, a LinkedIn Learning Instructor, and host of, The Self-Employed Life, which ranks among the top 15% of all podcasts on iTunes. Website: https://jeffreyshaw.com Instagram: https://www.instagram.com/jeffreyshaw/