Podcasts about growth marketing

Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can strategically deploy artificial intelligence across complex customer acquisition and engagement programs. He outlines Adobe's three-pillar framework for AI adoption: experience delivery optimization, advanced measurement analytics, and foundational tool development. Brown also explains why forward-looking AI projections often fail and how marketing leaders should focus on proven AI applications like summarization and synthesis rather than predictive capabilities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can strategically deploy artificial intelligence across complex customer acquisition and engagement programs. He outlines Adobe's three-pillar framework for AI adoption: experience delivery optimization, advanced measurement analytics, and foundational tool development. Brown also explains why forward-looking AI projections often fail and how marketing leaders should focus on proven AI applications like summarization and synthesis rather than predictive capabilities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains how AI transforms marketing operations across global B2B and B2C segments. He outlines Adobe's three-pillar framework for AI adoption: delivering personalized experiences, measuring performance with advanced analytics, and building foundational marketing technology tools. Brown also identifies the limitations of AI in forward-looking projections and emphasizes the importance of human judgment in strategic decision-making.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains how AI transforms marketing operations across global B2B and B2C segments. He outlines Adobe's three-pillar framework for AI adoption: delivering personalized experiences, measuring performance with advanced analytics, and building foundational marketing technology tools. Brown also identifies the limitations of AI in forward-looking projections and emphasizes the importance of human judgment in strategic decision-making.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Quand une boîte est en forte croissance, tout le monde est sous pression. L'équipe grossit, et ce qui faisait la croissance d'hier ne fait plus celle de demain.Voilà le défi de tout CMO dans une boîte en hypercroissance : passer à l'échelle sans perdre en agilité ni en rapidité d'exécution.Dans cet épisode, je reçois Aurélie Mezbourian Fliedel, ex-CMO d'Alan et Fondatrice de Tech Marketing Leaders. Elle nous partage son playbook pour passer à l'échelle sans perdre en agilité.Au programme :Les enjeux d'un CMO dans une boîte qui scaleArbitrer entre court terme et long termeStructurer ses premiers profils marketingScaler son équipe sur 3 dimensionsL'erreur de recrutement à ne pas faireComment évolue le rôle d'un leader marketing

Enterprise marketing teams are overusing AI for forward-looking projections. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains why AI excels at summarization but struggles with predictive accuracy. Brown outlines Adobe's three-pillar AI framework: delivering enhanced customer experiences through optimized content and advertising, implementing advanced measurement systems for campaign performance, and building foundational marketing automation tools that accelerate customer acquisition without relying on unreliable forecasting capabilities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise marketing teams are overusing AI for forward-looking projections. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains why AI excels at summarization but struggles with predictive accuracy. Brown outlines Adobe's three-pillar AI framework: delivering enhanced customer experiences through optimized content and advertising, implementing advanced measurement systems for campaign performance, and building foundational marketing automation tools that accelerate customer acquisition without relying on unreliable forecasting capabilities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Aurélien de Nunzio : de l'entrepreneuriat solo à la plateforme des dirigeantsAurélien commencé peintre en bâtiment à 16 ans. Dix ans plus tard, il levait 6 millions d'euros pour une startup. Aujourd'hui, il est directeur de SKL, la plateforme d'entrepreneurs fondé par Éric Larchevêque (Ledger, TBSO) — 719 membres et 2,4 M€ au lancement.Dans cet épisode, on aborde :La trajectoire atypique d'Aurélien, de l'artisanat à la techLa naissance de SKL : vision, modèle, communauté et assistant IAL'entrepreneuriat en France : environnement toxique, fuite des talents, système à réformerPersonal branding et influence : les erreurs à éviterL'IA comme nouveau superpouvoir des entrepreneursUn épisode dense, sans langue de bois, avec un invité qui a connu la réussite, l'échec… et le rebond.Épisode disponible en vidéo sur YouTube — retrouvez les interviews complètes en format vidéo pour une expérience encore plus immersive. → YouTubeVous appréciez le podcast ? Laissez une note 5 étoiles sur Apple Podcasts ou Spotify — c'est gratuit, ça prend 10 secondes, et c'est le meilleur moyen d'aider d'autres professionnels du marketing à le découvrir.→ YouTube - Apple Podcasts - Spotify - Deezer - Toutes plateformes (Smartlink) ·Newsletter Marketing & Influence — recevez en avant-première les prochains invités, les tendances clés et les insights exclusifs du secteur. Inscription sur marketinginfluence.fr→ Inscrivez-vous iciSuivez ADMS.PARIS I Globe Groupe sur LinkedIn et connectez-vous directement à Cyril Attias (LinkedIn) pour échanger sur le marketing, l'influence et les stratégies de marque.Un podcast produit par ADMS.PARIS I Globe Groupe et soutenu par Les Gens d'Internet, premier média français dédié au social media et à l'influence.Abonnez-vous à notre compte Instagram Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Why does Product Marketing look so different in Europe, and why copying US playbooks often leads to the wrong outcomes?In this episode, I sit down with Rory, Product Marketing Director consultant, with 13+ years of experience in PMM, across top tech companies such as Google, YouTube and Pleo. Europe Isn't Silicon Valley: Together, we unpack what truly shapes Product Marketing in Europe today, and why this context is driving the rise of fractional PMM roles.In this conversation, you'll learn:

Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can practically deploy artificial intelligence across customer acquisition and engagement functions. He explains why AI excels at summarization and synthesis but requires human judgment for forward-looking projections, and outlines Adobe's three-pillar framework for integrating AI into experience delivery, measurement systems, and foundational marketing tools.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can practically deploy artificial intelligence across customer acquisition and engagement functions. He explains why AI excels at summarization and synthesis but requires human judgment for forward-looking projections, and outlines Adobe's three-pillar framework for integrating AI into experience delivery, measurement systems, and foundational marketing tools.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dans cet épisode, je reçois le Dr Denys, médecin et auteur de deux livres sur le biohacking et la longévité (Biohacking, Eyrolles / Prenez soin de votre longévité, Larousse), explique pourquoi la génétique ne compte que pour 50 % de notre santé — et pourquoi le reste se joue dans nos habitudes : sommeil, chronotypes, mouvement, alimentation, bilans réguliers.Au programme :∙ La génétique charge le flingue, l'épigénétique tire sur la gâchette∙ Les 4 chronotypes (ours, dauphin, loup, lion) et comment trouver son pic de performance∙ La sédentarité, "le nouveau tabac" — et le rituel simple pour la contrer∙ Les bilans à faire tous les 6 mois (et pourquoi il ne faut pas copier Brian Johnson)∙ Vers une santé personnalisée : pharmacogénétique et fin du "one size fits all"MERCI HISCOXQuand on est indépendant, une erreur, un oubli ou un client mécontent peut devenir une ruine. Hiscox est l'assureur spécialiste des indés et des TPE depuis +30 ans.Dommages causés chez le clientFautes professionnellesManquements contractuelsSouscription simple et rapide, 100 % en ligne : https://linktw.in/GitsRd

>> Soyez cité dans les réponses des LLM - Téléchargez gratuitement la checklist complète

Et si vos prochains clients ne passaient plus par Google, mais par ChatGPT, Claude, Gemini ou Perplexity ? Dans cet épisode de Marketing & Influence, Cyril Attias reçoit Emmanuel Dollé, fondateur de Bubbling et ancien dirigeant de Google, Meta et Renault. Après quinze ans au cœur des plus grandes plateformes tech, il lance une solution française d'intelligence conversationnelle qui révèle ce que les IA disent réellement des marques.Au programme : le GEO (Generative Engine Optimization), ce nouveau référencement où les marques se jouent désormais leur visibilité ; le « AI listening » comme évolution du social listening ; la manière dont les LLM s'invitent dans le parcours d'achat ; et les leviers concrets pour mesurer et piloter sa présence dans les réponses des IA.Épisode disponible en vidéo sur YouTube — retrouvez les interviews complètes en format vidéo pour une expérience encore plus immersive. → YouTubeVous appréciez le podcast ? Laissez une note 5 étoiles sur Apple Podcasts ou Spotify — c'est gratuit, ça prend 10 secondes, et c'est le meilleur moyen d'aider d'autres professionnels du marketing à le découvrir.→ YouTube - Apple Podcasts - Spotify - Deezer - Toutes plateformes (Smartlink) ·Newsletter Marketing & Influence — recevez en avant-première les prochains invités, les tendances clés et les insights exclusifs du secteur. Inscription sur marketinginfluence.fr→ Inscrivez-vous iciSuivez ADMS.PARIS I Globe Groupe sur LinkedIn et connectez-vous directement à Cyril Attias (LinkedIn) pour échanger sur le marketing, l'influence et les stratégies de marque.Un podcast produit par ADMS.PARIS I Globe Groupe et soutenu par Les Gens d'Internet, premier média français dédié au social media et à l'influence.Abonnez-vous à notre compte Instagram Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

// Le 2 juillet prochain à Paris, rejoignez Diffly, Lucca, Tomorro, Crossbeam, Partoo, Advizeo, Skillup et 100+ leaders Sales, Marketing & Product pour une après-midi dédiée aux nouvelles dynamiques de décision B2B, à l'impact de l'IA dans les équipes Revenue et aux insights qui font vraiment la différence sur vos deals. Réservez votre place ICIC'est 100% gratuit (mais place limitées !) //Recruter un PMM, est souvent perçu comme un “nice to have”. Mais à quel moment cela devient une nécessité pour structurer sa stratégie marketing et accélérer la croissance ?Olivia Jorel, CMO chez Trainme, partage les coulisses de la structuration de son équipe marketing et les raisons qui l'ont poussée à créer un premier poste de PMM.Elle revient sur un contexte initial avec un marketing peu structuré et très cloisonné avec les sales, jusqu'à la mise en place d'une organisation plus alignée et orientée performance. Dans cet échange, Olivia nous explique :

On est dans une bulle IA. La vraie question : à quel endroit de la courbe tu rentres — et quand tu sors.Thomas Rebaud a parié sur Anthropic, Revolut et SpaceX avant que tout le monde en parle. Il ne touche pas à la bourse. Il ne fait que de l'investissement privé. Et il explique pourquoi c'est là que se crée vraiment la valeur.Dans cet épisode :∙ Ce qu'est une bulle — et pourquoi celle de l'IA en est une∙ Comment Nvidia et OpenAI font tourner les milliards en rond∙ Pourquoi une IPO d'OpenAI pourrait tout faire s'effondrer∙ Où investir selon ton capital (10k, 25k, 50k+)∙ Pourquoi 74% des gens qui font du day trading perdent de l'argent∙ Le moment exact où il faut sortir (et comment le reconnaître)

I detta avsnitt av Framtidens E-handel välkomnar vi tillbaka Jorge Castro för hans fjärde besök i studion. Vi befinner oss i mars 2026, och hypen kring AI har lagt sig till förmån för djupgående, strategisk implementering. Vi djupdyker i praktiska use-cases för e-handlare - från automatiserad kvittohantering och produkttexter till den nya disciplinen GEO (Generative Engine Optimization). Jorge förklarar varför traditionell SEO inte längre räcker och hur du kan "styra" vad AI-modeller säger om ditt varumärke genom strategisk närvaro på plattformar som Reddit.03:36 - AI skapar nya jobb istället för att ta dem08:03 - Jorges bolag växer trots färre anställda tack vare AI09:41 - Digital retail kan nå 40 % lönsamhet med AI12:29 - Bygg agenter som sköter kvittohantering direkt mot banken16:41 - Klonad röst och agenter skapar automatiska videotutorials blixtsnabbt17:22 - Sluta använda ChatGPT och gå över till Claud22:21 - Orkestrera flera agenter för att eliminera AI-modellers hallucinationer23:27 - Implementera markup så att AI-modeller förstår din lagerstatus26:07 - Rätt beslut väger tyngre än produktivitetsökning i längden30:59 - Mata AI med historisk data för att undvika generiska svar44:17 - GEO handlar om att vara citatvänlig för AI-modeller50:08 - Dela upp texter i korta stycken för bättre extrahering53:01 - Reddit är numera avgörande för varumärkets trust hos AI58:42 - Börja mäta AI-sök nu men undvik billiga skräpverktygHär hittar du Jorge & Growth Marketing:https://www.linkedin.com/in/growthmarketing-se/ https://growthmarketing.se/ Sponsor Mimir:https://trymimir.com/ Framtidens Berns Event:https://framtidensehandel.se/products/roast Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

La communauté est le seul levier marketing que vos concurrents ne pourront pas copier. Pourtant, c'est aussi la grande absente de la plupart des stratégies B2B.Parce que c'est un levier qui demande du temps, sans ROI mesurable, et qu'on a peur de devoir le justifier en interne sans chiffres à l'appui.Pour décortiquer ce chantier, j'ai reçu à mon micro Mégane Gateau, VP Marketing chez Figures, qui a lancé il y a un an la communauté Comp Club, dédiée aux DRH et Compensation & Benefits Managers.Au programme :Comment vendre un projet sans ROI direct à son CEO ?Par où commencer pour recruter ses premiers membres ?Slack, WhatsApp ou Circle : comment trancher sur le bon outil ?Sa méthode pour animer une communauté de 150 membresLe temps nécessaire à y allouer chaque semaineCombien de temps avant de voir les premiers signaux ?Quels KPI suivre quand on ne mesure pas le pipe ?

>> Soyez cité dans les réponses des LLM - Téléchargez gratuitement la checklist complète

// Le 2 juillet prochain à Paris, rejoignez Diffly, Lucca, Tomorro, Crossbeam, Partoo, Advizeo, Skillup et 100+ leaders Sales, Marketing & Product pour une après-midi dédiée aux nouvelles dynamiques de décision B2B, à l'impact de l'IA dans les équipes Revenue et aux insights qui font vraiment la différence sur vos deals. Réservez votre place ICIC'est 100% gratuit (mais place limitées !) //Le PMM doit-il être rattaché au Marketing ? Et surtout : comment mesurer concrètement son impact business ?Olivia partage le retour d'expérience très concret de TrainMe sur le recrutement d'une PMM : clarification des responsabilités avec les équipes Marketing, collaboration avec les Sales, évolution du messaging… mais aussi la fameuse question de la mesure de l'impact du PMM.Olivia nous explique comment son équipe a structuré cette collaboration au fil des mois, les ajustements nécessaires et les résultats observés côté business.

This week on CMO Confidential, we're revisiting our conversation with Tom Goodwin from August of 2025 - this is one of our favorites with topics just as relevant to marketers today. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: -An unhealthy focus on the speed of measurement and short-term results-Marketers having a "feeling of vulnerability" if they haven't heard of new tech-The fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. ⏱️ Chapters00:00 – Intro: Meet Tom Goodwin02:28 – Would 1950s Marketers Beat Today's CMOs?05:41 – Is Marketing Actually More Complex Today?09:15 – Fundamentals vs Growth Hacking & Performance Tactics11:05 – DTC vs Traditional Brands: What Actually Works15:13 – Short-Term Metrics, AI Hype & Tech Overload28:36 – Dark Social, Hidden Influence & What Data Misses34:21 – Predictions, AI Reality & The Power of Simplicity #MarketingStrategy, #CMOConfidential, #TomGoodwin, #BrandMarketing, #DigitalMarketing, #PerformanceMarketing, #MarketingFundamentals, #GrowthMarketing, #Advertising, #MarketingTrends, #AIinMarketing, #FutureOfMarketing, #CreativeStrategy, #CannesLions, #AdTech, #BrandBuilding, #ConsumerBehavior, #DirectToConsumer, #MarketingLeadership, #MarketingInsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

L'âge d'or de l'infopreneuriat est terminé. Mais ce qui vient après est peut-être bien plus intéressant. Il y a 15 ans,  @antoinebm  à une époque où le commerce en ligne était encore marginal, a traversé l'âge d'or, la bulle, la grande récession, et il est encore là. À l'ère de l'IA, le savoir est devenu une commodité. Et la réputation du secteur ne s'en est pas encore remise. Alors, qu'est-ce qu'il reste ? Trois chemins : le High Ticket, exigeant et peu scalable. La mort lente, pour ceux qui continuent comme avant. Ou la transformation — devenir des entrepreneurs à part entière, avec de nouveaux produits et de nouvelles valeurs. Antoine BM revient sur tout ça : son parcours, son regard lucide, et sa vision de ce qui vient ensuite.- L'épisode de Marketing Square sur la méthode DISC : https://www.marketingsquare.fr/237-comment-appliquer-la-methode-disc-pour-mieux-communiquer-par-sonia-boisdur/- Le podcast de Aline Bartoli : https://www.youtube.com/watch?v=69z9rhmaefg

In this episode of The Long Game Podcast, David Khim sits down with Johann Wrede, Global CMO at UserTesting, to explore how AI is reshaping brand perception, the role of the modern CMO, and why truly customer-centric marketing still comes down to diet and exercise. They discuss why AI has become the new front door to brands — compressing and abstracting how companies are perceived before a human ever visits their site — and how marketers can influence (but never fully control) that narrative. Johann also shares his philosophy on solution marketing over product marketing, the big bets he's making on in-person events, and how he's building agentic marketing workflows to give his team better first drafts without replacing their judgment. Key Takeaways: AI has become the new front door to brands, compressing and abstracting brand identity before a prospect ever reaches your website — and marketers can influence this but not control it. Semantic pre-compression — stripping fluff and using single, precise descriptors — is the most practical way to influence how LLMs represent your brand. Brand consistency across every customer touchpoint (marketing, sales, support, product) is the only durable lever marketers have in an AI-driven world. The CMO's role is not just pipeline — it's stewarding how the market understands the company across the entire customer journey, including post-sale. Solution marketing outperforms product marketing because people spend money to solve problems, not to add tools to their stack. Listening to sales calls is still the most underutilized source of messaging, positioning, and prompt-tracking insight available to marketing teams. Agentic marketing workflows — chaining copywriter, persona, humanizer, and CRO agents — can dramatically improve first-draft quality before a human ever reviews the output. The workplace is shifting from knowledge work to thought work: the value is no longer what you know but how creatively and critically you can think through problems. Show Links Visit UserTesting on Twitter Connect with Johann Wrede on LinkedIn Connect with David Khim on LinkedIn and Twitter Connect with Omniscient Digital on LinkedIn or Twitter Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Blue Ocean vs Red Ocean SEO Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social:  Twitter: @beomniscient LinkedIn: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

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Alex Kaplan is Founder at Bambu Digital. Bambu Digital is a top-tier digital marketing agency in the Philippines, which has helped companies such as Sunnies Studios, BYD Philippines, and The Good Meat, achieve not just reach and aesthetics, but actual revenue growth. In practice, they are a performance-led marketing consultancy built for retail and consumer goods brands in the Philippines. This episode is recorded live at the Bambu Digital office in Makati City.In this episode:00:00 Introduction08:06 Ano ang Bambu Digital? 10:44What is the startup solving? 40:31 What are the stories and vision of the team? 01:16:12 How can listeners find more information?BAMBU DIGITAL:Website: https://www.bambu.com.phFacebook: https://facebook.com/bambu.phTHIS EPISODE IS CO-PRODUCED BY:OneCFO: ⁠⁠⁠⁠⁠⁠https://onecfoph.co⁠⁠⁠⁠⁠⁠Kredit Hero: ⁠⁠⁠⁠⁠⁠https://kredithero.com⁠⁠⁠⁠⁠⁠Yspaces: ⁠⁠⁠⁠⁠⁠https://knowyourspaceph.com⁠⁠⁠⁠⁠⁠Twala: ⁠⁠⁠⁠⁠⁠https://www.twala.io⁠⁠⁠⁠⁠⁠Symph: ⁠⁠⁠⁠⁠⁠https://symph.co⁠⁠⁠⁠⁠⁠Secuna: ⁠⁠⁠⁠⁠⁠https://secuna.io⁠⁠⁠⁠⁠⁠SkoolTek by Edfolio: ⁠⁠⁠⁠⁠⁠https://skooltek.co⁠⁠⁠⁠⁠⁠Red Circle Global: ⁠⁠⁠⁠⁠⁠https://www.redcircleglobal.com⁠⁠⁠⁠⁠⁠CHECK OUT OUR PARTNERS:Ask Lex PH Academy: ⁠⁠⁠⁠⁠⁠https://asklexph.com⁠⁠⁠⁠⁠⁠ (5% discount on e-learning courses! Code: ALPHAXSUP)CloudCFO: ⁠⁠⁠⁠⁠⁠https://cloudcfo.ph⁠⁠⁠⁠⁠⁠ (Free financial assessment, process onboarding, and 6-month QuickBooks subscription! Mention: Start Up Podcast PH)ArkoTech: ⁠⁠⁠⁠⁠⁠https://www.arkotechspacesolutions.com⁠⁠⁠⁠⁠⁠DVCode Technologies Inc: ⁠⁠⁠⁠⁠⁠https://dvcode.tech⁠⁠⁠⁠⁠⁠Argum AI: ⁠⁠⁠⁠⁠⁠http://argum.ai⁠⁠⁠⁠⁠⁠PIXEL by Eplayment: ⁠⁠⁠⁠⁠⁠https://pixel.eplayment.co/auth/sign-up?r=PIXELXSUP1⁠⁠⁠⁠⁠⁠ (Sign up using Code: PIXELXSUP1)School of Profits: ⁠⁠⁠⁠⁠⁠https://schoolofprofits.academy⁠⁠⁠⁠⁠⁠Founders Launchpad: ⁠⁠⁠⁠⁠⁠https://founderslaunchpad.vc⁠⁠⁠⁠⁠⁠Hier Business Solutions: ⁠⁠⁠⁠⁠⁠https://hierpayroll.com⁠⁠⁠⁠⁠⁠Agile Data Solutions (Hustle PH): ⁠⁠⁠⁠⁠⁠https://agiledatasolutions.tech⁠⁠⁠⁠⁠⁠Smile Checks: ⁠⁠⁠⁠⁠⁠https://getsmilechecks.com⁠⁠⁠⁠⁠⁠Cloverly: ⁠⁠⁠⁠⁠⁠https://cloverly.tech⁠⁠⁠⁠⁠⁠BuddyBetes: ⁠⁠⁠⁠⁠⁠https://buddybetes.com⁠⁠⁠⁠⁠⁠Hyperstacks: ⁠⁠⁠⁠⁠⁠https://hyperstacksinc.com⁠⁠⁠⁠⁠⁠Wunderbrand: ⁠⁠⁠⁠⁠⁠https://wunderbrand.com⁠⁠⁠⁠⁠⁠Uplift Code Camp: ⁠⁠⁠⁠⁠⁠https://upliftcodecamp.com⁠⁠⁠⁠⁠⁠ (5% discount on bootcamps and courses! Code: UPLIFTSTARTUPPH)START UP PODCAST PHYouTube: ⁠⁠⁠⁠⁠⁠https://youtube.com/startuppodcastph⁠⁠⁠⁠⁠⁠Spotify: ⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6BObuPvMfoZzdlJeb1XXVa⁠⁠⁠⁠⁠⁠Apple Podcasts: ⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/start-up-podcast/id1576462394⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠https://facebook.com/startuppodcastph⁠⁠⁠⁠⁠⁠Patreon: ⁠⁠⁠⁠⁠⁠https://patreon.com/StartUpPodcastPH⁠⁠⁠⁠⁠⁠PIXEL: ⁠⁠⁠⁠⁠⁠https://pixel.eplayment.co/dl/startuppodcastph⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠https://phstartup.online⁠⁠⁠⁠⁠⁠Edited by the team at: ⁠⁠⁠⁠⁠⁠https://tasharivera.com⁠⁠

Les entrepreneurs cherchent à être les meilleurs.C'est là qu'ils (se) perdent :Jean Michel Karam a parié sur la techno des MEMS quand tout le monde le pensait fou.Son mantra :« Ne cherche pas à être bon. Cherche à être LE SEUL »Cet enfant, rescapé de la guerre, a fait une entrée en bourse, à 28 ans.Vous imaginez ?C'est juste légendaire.Encore faut-il comprendre comment rester soi-même au milieu des

AllianceBernstein's Noel Archard goes Inside the ICE House to discuss how the firm is building its ETF platform while maintaining a client-first, solutions-driven approach. He explains how AB combines research, active risk management, and global insights to solve real client needs. Archard also highlights the importance of marketing, education, and customization in reaching new audiences. He emphasizes that delivering tailored solutions and building trusted client relationships will drive the firm's future success.

>> Soyez cité dans les réponses des LLM - Téléchargez gratuitement la checklist complète

L'I.A va supprimer les postes Junior.Ça a déjà commencé : 1 senior avec IA fait le travail de 3 juniors. Simple math de recrutement.Anis Ayari, auteur et spécialiste de l'I.A, l'observe parmi d'autres phénomènes.Il sort un livre où il défend une thèse : nous vivons une révolution industrielle qu'on est en train de rater.Au programme : vibe coding, agentification, addictologie IA, Codex et Claude Code pour passer à l'action cette semaine.En 2026, si tu ne sais pas coder. C'est toi qui seras codé

Pourquoi vos utilisateurs sont déçus alors que votre produit tient ses promesses ?C'est souvent là que se cache le vrai problème : un décalage entre ce que vous racontez… et ce que vos utilisateurs vivent réellement.Dans cet épisode, je reçois Hélène et Doriann, qui travaillent main dans la main sur des sujets de Product Marketing et de Product Design pour aider les entreprises à aligner promesse, expérience et adoption.Ensemble, ils partagent leur approche terrain pour faire collaborer ces deux fonctions souvent silotées.Vous allez notamment découvrir :

In this episode, we dive into why many online stores lose money even when they get lots of traffic. David Conforti, Chief Growth Officer at Avenue Z, explains how small gaps in your website and product pages can kill your sales. He shares how new AI tools are changing the way people shop and what you must do to stay ahead. David also talks about the importance of being on the right platform and using a full strategy to grow your brand faster.Topics discussed in this episode:  How rapid growth often leads to legacy site leaks. What Agentic Commerce means for the future of shopping.  Why AI chat tools are becoming the new gatekeepers. How to optimize your product catalog for AI agents.   Why traditional PR and SEO are essential for AI.   What the Universal Commerce Protocol means for brands.   How TikTok spend drives high-intent homepage traffic.   Why a full-funnel partner approach beats siloed work.   How Kind Patches scaled from $1M to $8M monthly.   What identifying your "metric on fire" can fix. Links & ResourcesWebsite: https://avenuez.com/LinkedIn: https://www.linkedin.com/in/david-conforti-varfaj1/X/Twitter: https://x.com/avenuez_networkInstagram: https://www.instagram.com/avenue.z/Get access to more free resources by visiting the show notes at https://tinyurl.com/2s4j2zr2I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

>> Soyez cité dans les réponses des LLM - Téléchargez gratuitement la checklist complète

Je reçois un duo d'exception : Hélène Chomienne, fondatrice de son agence 365 degrés et PMM et Doriann Defemme, Product Designer. Ensemble, ils partagent leur manière de collaborer au quotidien pour garantir une cohérence entre ce qui est vendu… et ce qui est réellement vécu dans le produit.On parle d'un sujet souvent sous-estimé : l'alignement entre message et expérience, et son impact direct sur l'adoption, la rétention et la croissance.Dans cet épisode, vous allez découvrir :

Entre des algorithmes saturés et des IA qui savent tout faire sauf ressentir, l'intelligence émotionnelle devient votre avantage compétitif numéro 1.Vos défauts, vos peurs, votre vulnérabilité ? C'est exactement ce que tout le monde viendra chercher.90% de la différence entre les leaders et les autres s'explique par l'intelligence émotionnelle. Pas par leurs diplômes. Pas par leur réseau.Mais par leur capacité à comprendre, gérer et utiliser leurs émotions pour créer une marque personnelle puissante.Accède au récap ici → https://go.carolinemignaux.com/AhVmDPMERCI HISCOXQuand on est indépendant, une erreur, un oubli ou un client mécontent peut devenir une ruine. Hiscox est l'assureur spécialiste des indés et des TPE depuis +30 ans.Dommages causés chez le clientFautes professionnellesManquements contractuelsSouscription simple et rapide, 100 % en ligne :Devis gratuit ici : https://linktw.in/GitsRd

>> Devenir partenaire du Podcast du MarketingIntégrer un grand groupe, sur le papier, c'est le jackpot. Mais dans la réalité, le défi est bien plus subtil : comment profiter de la puissance d'un grand groupe sans perdre son identité, sa vitesse et sa capacité à innover ?Dans cet épisode, je reçois Olivia Jorel, CMO de TrainMe (groupe Decathlon). Ensemble, on décrypte comment une entité peut trouver sa place dans un grand groupe… et même devenir un véritable moteur de croissance.Ce que vous allez apprendre dans cet épisodePourquoi intégrer un grand groupe peut être à la fois une opportunité… et un risqueComment TrainMe a trouvé l'équilibre entre agilité start-up et puissance d'un grand groupePourquoi la complémentarité entre produit (Decathlon) et service (TrainMe) change toutEn quoi le B2B et le B2C sont beaucoup plus proches qu'on ne le penseComment créer de l'engagement et de l'usage avec un marketing “doux”Pourquoi le sport en entreprise est bien plus qu'un simple avantage salarié---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin--------------CMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

On les a toutes vues passer sur Instagram.Ces marques qui vendent pour des milliards sans jamais faire aucune promotion.J'ai enquêté sur leurs tunnels pour comprendre ce qui les différencie.La première anomalie : elles ne font aucune promo. Et ce qu'elles vendent n'est jamais leur produit.C'est ce qu'on appelle le signifié.Dans cet épisode, les 4 principes + les 5 étapes d'action pour vendre sans jamais brader.Accède au récap ici → https://go.carolinemignaux.com/TqvQZeMERCI ACASIFini les galères de compta…!Acasi est le copilote rêvé pour les indépendants :comptabilité automatiséedéclarations fiscales simplifiéestout connecté à ta banqueTesté et approuvé par +10 000 pros : https://linktw.in/mpWGJX

In this episode, we dive into the challenges of scaling paid ads on platforms like Meta and Google. Hemant Varshney, founder and CEO of digicom.io, explains why many Shopify brands struggle to scale and how the new "Andromeda" algorithm update changes how marketers should approach creative and targeting. He discusses the importance of conversion rate optimization (CRO) and finding the right media mix to turn ad spend into profit without burning budget.Topics discussed in this episode:  How to scale revenue without burning budget.What the Andromeda algorithm update means for brands.Why conversion rate optimization is critical.How to build a structured testing campaign.What differentiates scaling from testing campaigns.Why targeting creative beats audience targeting.How to handle media mix across different platforms.Why auditing your store before scaling matters.What the right media spend tiers look like.Why trusting the algorithm requires the right structure.Links & ResourcesWebsite: https://www.digicom.io/LinkedIn: https://www.linkedin.com/in/hvarshney/LinkedIn: https://www.linkedin.com/company/digicom-digital-commerce-corporation/Instagram: https://www.instagram.com/digicom.io/Get access to more free resources by visiting the show notes at https://tinyurl.com/24p2dapeI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Dans cet épisode, Rebecca et moi discutons des meilleures pratiques pour optimiser les campagnes d'emailing et de marketing automation. On y aborde l'importance de l'omnicanal, de l'optimisation mobile, du ciblage et de la personnalisation, ainsi que des aspects techniques comme la délivrabilité et le support technique. Rebecca partage des conseils pratiques pour améliorer l'efficacité des campagnes et souligne l'importance de tester les solutions disponibles.Vous pouvez suivre Rebecca sur LinkedIn, en apprendre plus sur l'emailing sur la chaine Youtube d'Active Trail. ---------------Pour travailler avec moi vous pouvez :> Vous former en autonomieStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)Stratégie Advocacy : Donnez les clés de LinkedIn à vos employés (à venir)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

Most people think LinkedIn growth comes from posting more. They're wrong. Daniel joins Marketing, Demystified with Jenn Mancusi to break down the real playbook for growing on LinkedIn in 2026 and why most founders and brands are missing the biggest opportunity sitting right in front of them. From why comments might be more powerful than posts, to how the algorithm actually decides what gets seen, this conversation goes deep into the tactics that drive real reach, engagement, and business results, not just vanity metrics. Daniel also shares how to use LinkedIn as a true growth channel by focusing on audience-first content, repeatable ideas, and shareability, plus why most people fail because they treat LinkedIn like a “post and ghost” platform instead of actually being social. If you're trying to grow a personal brand, drive B2B demand, or turn LinkedIn into a real acquisition channel, this episode is for YOU.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Jenn: LinkedIn: https://www.linkedin.com/in/jennifer-mancusi/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

>> Devenir partenaire du Podcast du MarketingEt si le podcast était aujourd'hui l'un des médias les plus puissants pour construire votre influence ?Dans cet épisode, je reçois Adeline Cointe, attachée de presse et fondatrice d'Haut comme 3 comm®, pour explorer un angle encore trop peu traité : le podcast comme levier marketing et RP.On ne parle pas ici de lancer son propre podcast. On parle d'utiliser le podcast comme un véritable média d'influence, pour gagner en visibilité, en crédibilité et en autorité.Parce qu'aujourd'hui, les règles du jeu ont changé. L'attention est fragmentée. La confiance est fragile. Et les marques doivent trouver de nouveaux moyens pour exister durablement dans l'esprit de leurs prospects.Le podcast coche toutes les cases.---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin--------------CMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode, we dive into the evolution of influencer and affiliate marketing. Yash Chavan, founder and CEO of Saral, explains why brands must shift their mindset to stop treating influencers like simple paid ads. He explores how to build a predictable growth engine by turning creators into long-term partners, discusses the hidden pitfalls of attribution, and reveals his new affiliate platform, SATHI, which helps brands track real performance, detect fraud, and scale their programs efficiently.Visit mysathi.io and use code COFFEE to get 20% off across all pricing plans.Topics discussed in this episode:  Why brands often fail with influencer strategies. How influencer marketing drives demand for ads. What causes ineffective influencer attribution. How to turn influencers into affiliate partners. Why affiliate marketing reduces upfront risk. What creates strong long-term creator relationships. How to detect affiliate and coupon code fraud. What benefits emerge from using SATHI. How Instagram reels are changing affiliate sales.  Why brands need a mindset shift for growth.Links & ResourcesWebsite: https://www.mysathi.io/ Website: https://www.getsaral.com/LinkedIn: http://linkedin.com/in/yctheman/Instagram: https://instagram.com/getsaral/Get access to more free resources by visiting the show notes at https://tinyurl.com/3t3wwhh7I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Can you lean into AI advancements without losing human connection? Find out on a new Media Roundtable.At SXSW, Will Pearson (President, iHeartPodcasts) hosted “The Guaranteed Human In An Artificial World.” Will took the stage with some of the sharpest thinkers in podcasting: Brendan Monaghan (CEO, Libsyn), Gladwell Mwangi (Paid Media Enablement Lead, Whole Foods Market), and Richard Case (VP, Growth Marketing, GoodRX).Join us as they cover: The Guaranteed Human, Finding your Center, AI-Augmented, and more. Let's dig in." We want to create AI-augmented creators, not AI-generated creators.” -Brendan Monaghan (CEO, Libsyn)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mon invitée sait exactement comment fonctionnent les médias, donc préparez vous à prendre des notes, parce qu'aujourd'hui on rentre dans le dur : Quand faut-il communiquer auprès de la presse, avec quels outils, comment identifier les bons journalistes, et comment les démarcher, quelles sont les règles de communication, comment se préparer à une interview, et comment s'assurer qu'on a dit tout ce qu'il fallait dire. Bref, on vous détaille toute la stratégie de relation presse, je vous propose d'accueillir tout de suite Clara Armand Delille.Autres épisodes qui pourraient vous plaire :Comment construire une stratégie RP avec Delphine MargotComment construire un communiqué de presse---------------Pour travailler avec moi vous pouvez :> Choisir une formationStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)Stratégie Advocacy : Donnez les clés de LinkedIn à vos employés (à venir)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

What happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in revenue in just one year — fueled by a great product, smart growth marketing, and the COVID-era boom in DIY beauty. But when the tailwinds reversed — iOS 14 updates sent acquisition costs soaring, the lash category contracted, and revenue dipped 25% — Kevin faced a make-or-break decision. Rather than doubling down on what was declining, he pivoted the entire business into press-on nails, a category still in its infancy. Today, Glamnetic is one of the largest press-on nail brands in the world, doing over $100 million a year. In this episode, Kevin gets real about the unglamorous side of hypergrowth: the cash flow crunches that come with scaling too fast, the inventory mistakes that haunt you, and the emotional toll of watching revenue fall when you expected it to double. He shares how he and his team navigated the pivot, why community and brand affinity will always outlast paid acquisition, and why the best advice he can give founders is: don't grow too fast. You'll learn: Why going from $1M to $50M overnight nearly broke the business How to manage cash flow and inventory when you're self-funded The marketing mix that built a real brand — not just an ad machine Why TikTok Shop is the biggest arbitrage opportunity right now How a 40,000-member Facebook community doubles as a product development engine The one hire every founder should prioritize early on What it really takes — personally and professionally — to turn a pivot into a $100M business Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Your biggest advantage in marketing right now isn't better ads. It's understanding what actually makes people buy — and it's probably not what your feed is telling you.Rage bait is everywhere. It gets views. It gets engagement. But it doesn't build trust — and it definitely doesn't drive real revenue in B2B.In this episode, we sit down with Jason Levin, co-founder of Memelord.com, to break down why meme marketing is quietly outperforming rage bait, how humor builds trust with high-value buyers, and the exact systems top marketers are using to scale meme-driven acquisition.The deeper insight: the best marketers aren't chasing attention — they're engineering relatability at scale.You'll learn how to operationalize memes across multiple accounts, why “remixing” is the real creative advantage, and how to turn humor into a repeatable growth engine.If you're thinking about distribution in 2026, this is a playbook most companies still aren't using.GuestJason Levin — co-founder of Memelord.com, an AI-powered meme marketing platform helping companies scale humor, distribution, and content velocity through AI-generated memes and multi-account social strategies.LinkedIn: https://www.linkedin.com/in/iamjasonlevinX: https://x.com/iamjasonlevinWhat You'll LearnWhy rage bait drives views… but fails to convert high-value customersThe difference between attention farming and buyer-driven attentionHow meme marketing builds trust faster than traditional contentWhy humor is a lever — not a strategy replacementHow to run multiple niche meme accounts for different ICPsWhy remixing content beats originality in modern distributionHow AI is enabling meme velocity at scaleWhy relationships still outperform automation in closing dealsTimestamps00:00 - Introduction to Meme Marketing00:21 - Guest Introduction: Jason Levin from Memelord.com00:41 - Memes vs Rage Bait Marketing01:13 - Tactical Meme Marketing Strategies02:24 - The Importance of Branding and Trust03:27 - Rage Bait vs Smart Bait Philosophy05:01 - Why Meme Marketing Drives Revenue06:43 - Building Trust in B2B Through Humor08:13 - Niche Meme Accounts and High-LTV Distribution10:19 - The Problem with Rage Bait Culture in Silicon Valley15:00 - Inside Memelord.com: Product, Demo & AI Tools30:43 - Scaling Distribution, Verified Orgs & MeasurementKey Topics & Insights1. Rage Bait Gets Attention — But Not RevenueThere's a growing belief that anger = growth.But here's the reality:Rage bait attracts the wrong audience.It pulls in:Low-intent usersPeople looking to argueLow purchasing-power audiencesThe problem: High-value buyers don't respond to manipulation — they recognize it.And when trust is broken, conversion dies.The takeaway: Views are not revenue.2. Meme Marketing = Relatability at ScaleMemes work because they create instant recognition.Instead of forcing attention, they generate:Emotional alignmentShared pain pointsFast trust-building through humorWhen people feel understood, they convert faster.3. Humor Is a Lever, Not a StrategyMemes don't replace strategy — they amplify it.Smart marketing stacks multiple levers:Educational contentLong-form trust buildingPaid acquisitionHumor as distribution acceleration4. Remixing Is the Real Growth EngineModern content velocity comes from remixing, not originality.Instead of creating from scratch:Take what's already trendingApply your ICP's pain pointAdd context and distributionThis is how meme engines scale.5. Multi-Account Distribution StrategyScaling meme marketing requires fragmentation:Multiple niche accountsEach targeting a specific personaEach speaking in a tailored voiceThis creates parallel distribution channels instead of relying on one brand feed.6. Verified Org Arbitrage on XA key growth hack discussed:$1,000/month for verified orgAbility to spin affiliate meme accountsNetworked distribution across accountsThis creates ubiquity and compounding reach.7. Relationships Still Close RevenueEven in a world of automation:ConversationsTrustLong-term relationshipsstill outperform pure distribution hacks.8. Measurement Shift: Branded SearchInstead of tracking vanity metrics:Focus on branded search growthUse Google Search ConsoleMeasure demand creation, not just clicksThis becomes the true signal of market pull.9. The Meme Stack Is Becoming a SystemMemelord.com represents a shift:Trend detectionAI generationMulti-account publishingRapid iteration loopsMemes are no longer content — they are infrastructure.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

Buyer personas are one of the core inputs into your growth marketing strategy — shaping your customer acquisition, creative, campaigns, and customer experience. But for many brands, those personas are incomplete. And when your buyer personas are incomplete, everything built on top of them underperforms — from your marketing campaigns to your conversion rates. If your marketing isn't performing at the level it should — the issue may not be your channels or your tactics. It may be your personas. Friction Finder Growth Audit - https://www.frictionlessgrowthlab.com/frictionfinder/ Frictionless Growth Roadmapping Session - https://www.frictionlessgrowthlab.com/roadmapping/

Social media is a powerful marketing tool, but most entrepreneurs still struggle to leverage it and build a brand that stands out. In this episode of the YAPCreator Series Replay, Hala Taha shares how to use content creation as a strategic tool to grow your personal brand. Featuring insights from top creator-entrepreneurs like GaryVee, Jenna Kutcher, and Kat Norton, you'll learn social media marketing tips to grow your business and unlock your potential as a content creator. In this episode, Hala will discuss:  (00:00) Introduction (01:14) Growing a Business with YouTube Content (07:54) Jenna Kutcher on Authentic Personal Branding (11:57) Creative Idea Generation and Content Scaling (19:00) Energy and Magnetism in Content Creation (24:13) Mastery and the 10,000-Hour Rule (29:40) Kelly Roach's Conviction Marketing Pyramid (40:13) What's the Best Time to Be a Content Creator? Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING AT&T Business - Power your small business with reliable connectivity from AT&T. Switch today at business.att.com.  Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting  ZocDoc - Stop putting off those doctors' appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING  Blinkist - Turn the world's best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting Resources Mentioned: YAP E278 with Sean Cannell: youngandprofiting.co/40GYZCy YAP E316 with Kat Norton: youngandprofiting.co/40I34q4 YAP E291 with Gary Vee: youngandprofiting.co/41DRxcd YAP E295 with Jenna Kutcher: youngandprofiting.co/40FzNw6 YAP E275 with James Altucher: youngandprofiting.co/4h2d2bG YAP E155 with Kelly Roach: youngandprofiting.co/4h1LfrD  YAPCreator Replay E1: youngandprofiting.co/YCR-E1 YAPCreator Replay E2: youngandprofiting.co/YCR-E2 YAPCreator Replay E3: youngandprofiting.co/YCR-E3 Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast

As a marketing leader, is your primary job to persuade human customers, or are you now preparing to negotiate directly with their AI agents?Agility requires marketing leaders to not only react to market changes, but to become the primary architects of that change within the enterprise. It's about transforming the marketing function from a cost center into the accountable growth engine for the entire business.Today, we are recording from eTail Palm Springs, and we're going to talk about the expanding, and frankly, more demanding role of the CMO. It's a topic that's front and center here at eTail, where many are discussing how marketing leaders must evolve beyond traditional brand stewardship to become true architects of change—driving cross-functional growth, owning the P&L impact of their investments, and steering the organization through continuous transformation.To help me discuss this topic, I'd like to welcome, Ed See, Chief Growth Officer at Zeta Global. About Ed See As Chief Growth Officer, See leads the charge in accelerating the company's growth strategy. His priorities include deepening CMO and c-suite engagement, demonstrating the transformative potential of Zeta's AI-driven solutions, and helping businesses achieve measurable, high-impact marketing outcomes.  Bringing 30 years of practice to Zeta, Ed was most recently a Partner in McKinsey & Company's Growth Marketing & Sales practice, focused on helping companies drive growth through modern marketing. While at McKinsey, he worked with large companies to identify growth opportunities and increase the value of their relationships with customers and consumers. His expertise includes digital strategy, digital marketing, growth and marketing analytics, segmentation, and advertising and marketing technology. Over the course of his career, Ed has advised some of the world's major brands on how to apply new capabilities, analytics, and technology to improve their marketing and sales performance. Prior to joining McKinsey, Ed was a partner at Deloitte and held leadership roles at several other companies.   Ed See on LinkedIn: https://www.linkedin.com/in/ed-see-496857/ Resources Zeta Global: https://www.zetaglobal.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

How quickly you grab attention on social media can be the key to scaling your business. In this first episode of the YAPCreator Replay, Hala Taha dives into content marketing and storytelling strategies, showing entrepreneurs how to create scroll-stopping videos that get their audience hooked and coming back for more. You'll hear insights from top content creators like GaryVee, Sean Cannell, and Alex Hormozi on crafting compelling content that turns viewers into loyal, engaged fans. In this episode, Hala will discuss:  (00:00) Introduction (00:49) Winning Attention with Thumbnails and Titles (03:12) GaryVee on the TikTokification of Social Media (09:17) How to Master the Curiosity Gap (11:41) Action-Based Hooks That Drive Retention (14:55) The Power of Storytelling to Boost Engagement (18:15) How to Craft Memorable Stories Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Resources Mentioned: YAP E291 with GaryVee: youngandprofiting.co/41DRxcd YAP E198 with Alex Hormozi: youngandprofiting.co/E198  YAP E198 with Alex Hormozi: youngandprofiting.co/ValueEquation YAP E278 with Sean Cannell: youngandprofiting.co/E278  YAP E279 with Sean Cannell: youngandprofiting.co/E279  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Digital Marketing, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing Podcast