Podcasts about growth marketing

Este capítulo fue grabado en Comunal, una empresa que transforma la manera de trabajar de las personas ofreciendo espacios inspiradores y soluciones digitales, con ubicaciones en Perú y México. Su comunidad está conformada por startups, emprendedores y grandes empresas. Hoy representa un ecosistema en el que se generan oportunidades de negocio día tras día. Entérate más: www.comunal.co Temas conversados este capítulo: 00:00 Intro 1:00 ¿Qué es Manzana Verde? 6:56 ¿Qué motivó a emprender? 10:10 Inicios de Manzana Verde 17:16 Abriendo nuevos mercados 25:31 Cómo escalar el negocio 31:04 Balance mental de un CEO 35:03 ¿Cómo sobrevivieron la pandemia? 39:38 Crecimiento post pandemia 44:20 ¿Cómo se diferencian de la competencia? 48:55 Día a día como jefe de 100 personas 55:20 ¿Cómo planifican objetivos? 58:46 Canales de comunicación 1:02:36 ¿Qué le dirías a alguien que está considerando emprender? 1:10:08 ¿Qué industrias crecientes te llaman la atención? 1:14:40 Ronda de preguntas rápidas 1:24:39 Cierre ------------------------------------------------------------------- Carlos Andrade es Co-Fundador y CEO de Manzana Verde

There's a lot of monotonous development work that goes into building solutions. Blake Burch wants to relieve some of that burden for developers and help them waste less time on unnecessary tasks. Blake co-founded Shipyard, a data orchestration platform, to give data engineers the tools to quickly launch, monitor, and share resilient data workflows. He talked to us about the importance of inter-tool communication, how Shipyard is working to improve the developer experience, and why you shouldn't focus on your infrastructure.Show TopicsGet rid of monotonous development workRun compatible codeBe prepared to meet your client's needsDon't separate out your toolsLet your tools talk to each otherImprove the developer experience Deal with new toolsConsolidate toolsPrevent data leaksFocus on the problem you want to solveShow Links Check out Shipyard Follow Blake Burch on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Helping people do good is extremely rewarding; creating a domino effect of social change and responsibility. Funraise is spearheading change by providing a collection of nonprofit fundraising tools making it enjoyable and effortless for organizations to create an impact around the world. The Director of Growth Marketing, David Schwab, to dive deeper into their all-in-one digital-fundraising platform while highlighting their growth efforts as a late-stage startup. With the simple goal of providing value to the community, Funraise has seen inbound growth through ungated and valuable content. Recognizing that their users are independent buyers, a resourceful, clear, and content-driven website is essential. David underlines their future goals of navigational optimization, and always putting the customer first.

In this episode, Joseph Lewin talks with Cody West, Head of Growth Marketing at Scribe Media.Which comes first, sales or marketing? Most B2B companies start with a sales play and only bring in marketing once growth from sales begins to slow or they are ready to hit exponential growth.Scribe Media didn't take that approach. Instead, Scribe Media has grown through personal brand building, SEO, and demand generation marketing. Only now, after years of growth, are they beginning to introduce an outbound sales play.Learn more about Cody West: https://www.linkedin.com/in/codyfwest/ Learn more about Scribe Media: https://scribemedia.com/

1. Twitter Leans Into Video With 2 New Features - Twitter is leaning into emerging video consumption trends and with these two new updates – I guess to get people spending more time in the app.  Immersive viewing and easy discovery - This new feature expands videos to full screen by simply clicking on the video in the Twitter app. When the video is in full-screen mode, users can scroll up to browse additional video content. This feature will be available on iOS and Android in select countries in English. Showing more videos in Explore - A new video carousel makes it easier to find more videos you're interested in next to Tweets and Trends that might interest you. You can access these videos by opening the Explore tab. This feature will be available on iOS and Android in select countries in English. You can read the full announcement from Twitter here.2. TikTok Community Guidelines Enforcement Report Highlights - Here are the highlights from the TikTok's  published Q2'22 Community Guidelines Report that you should be aware of: TikTok took down over 113 million video clips between April and June (Q2) this year due to policy violations and other issues - an 11% increase on the previous quarter, though that remains pretty much in line with the ongoing trend. Proactive removal of videos improved from 83.6% in Q1 to 89.1% in Q2; removal of videos at zero views improved from 60.8% in Q1 to 74.7% in Q2; and video removals in under 24 hours improved from 71.9% to 83.9%. Over 33 million fake profiles removed in the period, a 62% increase on the previous quarter (Q1'22). Clearly fake account is an issue in all the social media platforms. Listen to the podcast to find out more as to why I am including this data in this episode.3. 5 Updates To Facebook Call Ads - Facebook added 5 new features to help businesses build better customer relationships, find more quality leads, and reach more potential customers to grow their business, they stated in a blog post. Get a call back - This feature is currently being tested and gives customers the option to request a callback from a business. Call Ads in Sales Objective - Businesses will now have the option to include call ads as a format under the Sales/Conversions objective in Ads Manager. 60s call in Lead Gen, Traffic, and Sales objectives - A60-second call optimization option in lead generation, traffic and to-be-released sales ad objectives to allow businesses to optimize their ads to reach people who are most likely to engage in a longer conversation. Pre-call business feature in Ads Manager - Businesses can provide additional context in ads to help educate potential customers to help them make informed decisions before they make a call. In-app calling - Facebook is testing a platform calling solution to enable businesses to connect with customers wherever they are browsing and allow them to continue that same experience within the app after the call is complete. Facebook says that no call information is captured. To learn more, you can read the blog post from Facebook here.4. Voiceover Now Possible In YouTube Shorts - YouTube has added a new option that allows creators to add voiceover to their short-form clips in the app. Functionality wise, it's not a revolutionary addition since this feature already exists in TikTok and Instagram reels. Follow these steps to add voiceover to your Shorts after recording content: Tap the checkmark button in the bottom right of the camera screen  Tap the voiceover button  Move the playhead (vertical white line on the video filmstrip) to the spot you want to start your voiceover  Hit the red record button to start recording and tap it again to stop recording (you can also hold down the record button while recording and lift up to stop recording)  Tap the undo button if you want to delete your last voiceover recording, or tap the redo button to add it back again Use the volume panel to adjust audio levels across music, your original video's audio, and voiceover 5. 3 Updates To LinkedIn Pages - LinkedIn rolled out three pages updates that allow businesses to facilitate more meaningful communication with their audience. Post Templates For LinkedIn Pages - Businesses now have an easier way to create rich LinkedIn page content with customizable templates. Post templates are available directly in the LinkedIn app without downloading additional tools. Start creating a post and tap the “use template” button. Then you can customize the background, choose the font, add text, attach clickable links, and more. Pinned Comments - Businesses can now highlight their favorite comments on posts by pinning them to the top of the comment section. You can change the pinned comment at any time to keep the conversation flowing or shift it in a different direction. Page Commitments - Businesses can utilize a new LinkedIn page section dedicated to highlighting company values. LinkedIn will feature your commitments in the About section of your Page. You can include up to five commitments in your featured commitments section, such as: Diversity, equity, and inclusion  Career growth and learning Work-life balance  Social impact  Environmental sustainability If you want to read more about these features then click here.6. 4 New Features In LinkedIn Ads - LinkedIn has rolled out 4 new features for marketers advertising through the B2B platform.  Offline Conversions - Offline Conversions allow you to connect the conversions you track in other tools directly to LinkedIn. Advertisers will be able to manually upload CSV files to the Campaign Manager. New supported CRM partners include Adverity, Hub Spot, LeadsBridge, LiveRamp, and Make. Offline data will automatically be incorporated into your aggregate reporting on conversions and will provide a more holistic understanding of your marketing impact on lower-funnel outcomes. Audience Insights - Free audience insights are now in Campaign Manager. These can help advertisers pinpoint who their audiences are, what they're interested in, and how they're engaging with other content and topics. Audience insights are available for both Matched and saved audiences. It generates aggregated insights based on topics and content they've engaged in, but also job titles, years of experience, seniority, location, company name, industry, and more. Insights can also be used to discover new audiences. Document Ads - Document Ads allow you to promote long-format content directly into members' feeds where they can read and download whitepapers, case studies, and reports without leaving the platform. You can also use a Lead Gen Form to collect leads if you decide to gate your documents. Media Library - The new LinkedIn Media Library allows you to create ads more easily by storing all of your images and videos in one central location. Advertisers can now create up to five ads at once by selecting the video or image from the media library, each then becoming its own ad. This feature seems to make ad creation easier, faster, and collaborative. You can read the announcement from LinkedIn here.7. GA4 Can Now Measure Website Form Interactions - Google has added an enhanced measurement option for Form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user.  form_start shows you the first time a user interacts with a form in a session  form_submit shows you when a user submits a form  The new option is enabled automatically for all newly created web data streams. If you already have a web data stream, you can turn this on by navigating to Enhanced Measurement.You can read the announcement from Google here.8. Google: Site/Page Speed Is Not A Factor In Ranking Or Search Results - When asked if Google removes sites/pages from search results (serp) on the basis of page speed, Google's John Mueller said that your site or page would not be removed from the Google Search results over page speed issues. Now this does not mean you should not have a slow loading site. Optimize to the best of your ability but do not kill yourself to load your site in under 2 secs.Source: https://twitter.com/JohnMu/status/15739728856303288329. Google: Stop Updating URL's For SEO - Google's John Mueller said in most cases, changing URLs will have a negative impact on SEO and that you probably should not change URLs just for SEO reasons.John wrote on Reddit "If you're an SEO, and billing by the hour to implement this change, then it'll help your bottom line. Will it help the site? Very, very rarely (if they have terrible URLs that you can't even copy & paste, maybe). Will a change negatively affect the site for a while until it's reprocessed? Probably. Some risk + usually no gain = ... ?"Then on Twitter he wrote  "If you change URLs, you should do redirects per page. There's no maximum number of redirects per site. Also, likely you're shooting yourself in the foot for a while for no visible gain. Change URLs for real reasons, not for handwavy "good for SEO" reasons."10. Google : No Way To Measure Duplicate Content - Bill Hartzer asked Google's John Muller if there is a measurement percentage that represents duplicate content? For example, should we be trying to make sure pages are at least 72.6 percent unique than other pages on our site? Does Google even measure it? John Mueller responded by saying, "there is no number" and then asked, "how do you measure it anyway?"IMO, I disagree with John. If there was no way to measure duplicate content then there would not be a duplicate content penalty. John either does not know how it is coded in the back end or he doesn't want to share so that people do not game the algorithm.11. Google: No Penalty For Keyword Stuffed URL's - Google's John Mueller said that you "won't get penalized for keyword-stuffed URLs." He said stuffing the keywords in your URLs "basically has no effect, positive or negative for search engines." John said this on Twitter and he also added it is "a good practice to mention your keywords in the URL, but the effect is minimal." But said focusing on keywords in the URL is "often the wrong prioritization" of your SEO efforts.12. Updates From The Google Search On ‘22 Event - During the Search On 2022  event, Google announced lot of features and tools geared to help improve the user experience. The overarching theme of the updates is visualization and personalization. Here are the updates that matters to you the business owner. Search with the word “shop” -  In the US, when you search for the word “shop” followed by the item you're looking for, you'll access the visual feed of products, tools, and inventory for that product. The shoppable search experience is also being expanded beyond apparel to electronics, beauty, and more, to additional regions for both mobile and desktop. Shop the look - For the apparel category, users will now be able to “shop the look” which showcases individual products to help create an entire outfit. Google's tool will show complimentary products to the main product a user is searching for, such as handbags or shoes to go along with a top or jacket. Multisearch expanding - Google multisearch lets you use your camera's phone to search by an image, powered by Google Lens, and then add an additional text query on top of the image search. Google will then use both the image and the text query to show you visual search results. Google is expanding multisearch to 70 new languages in the coming months. Google launched multisearch last year for English and U.S.-based queries. Multisearch near me - Slated to be launching late fall'22, the near me aspect lets you zoom in on those image and text queries by looking for products or anything via your camera but also to find local results. So if you want to find a restaurant that has a specific dish, you can do so. These updates clearly demonstrate the need as to why you need to have Google Merchant Center (or appropriate schema on your site) as well as Google Business Profile. If you do not have either of these then you are at a disadvantage. 

This week, Jim chats with Nick Lange, CEO of Everpost. Nick shares his journey from making wedding videos to pay his way through college to eventually working with the largest brands in the world. TOPICS DISCUSSED IN TODAY'S EPISODE Starting a media career Finding your own path in business Working for free to establish a portfolio Rolling thunder approach Tips for cold emails How to attract agencies for a production company Pivoting from custom projects to productized service Deep dive into a video production service Tips for good video content Resources: Everpost Eggs Tyrone Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)  

"I try not to be reactionary and the pivoting should be based off data, not off of random ideas from across the staff, not that those aren't valuable… So, I do think there is an important difference between data driven decision making and having very reactionary decision making." - Anna Murphy   While working at the Boys & Girls Club, Anna Murphy managed to land a marketing internship at an edtech company. She knew nothing about marketing, but she knew how to learn, so she set about studying every aspect of it. It didn't take long for Anna to realize that edtech was a decade or two behind every other industry. And it isn't because edtech buyers were different. It's because companies were complacent. Anna had a hypothesis: if you created great marketing programs, edtech brands could scale unlike ever before. So she set out to prove almost every edtech CEO out there wrong. And guess what: it's working. While she can't give away every secret, her favorite is quite simple, yet so underrated: hire teachers, y'all. In this interview, Anna Murphy discusses her experiences as a previous educator and how that shaped her journey into edtech and bloomed into a love for marketing.   Website: https://www.whyliveschool.com/ Facebook: https://www.facebook.com/liveschool/ LinkedIn: https://www.linkedin.com/in/anna-lillian-murphy/  Instagram: https://www.instagram.com/getliveschool/

"I try not to be reactionary and the pivoting should be based off data, not off of random ideas from across the staff, not that those aren't valuable… So, I do think there is an important difference between data driven decision making and having very reactionary decision making." - Anna Murphy   While working at the Boys & Girls Club, Anna Murphy managed to land a marketing internship at an edtech company. She knew nothing about marketing, but she knew how to learn, so she set about studying every aspect of it. It didn't take long for Anna to realize that edtech was a decade or two behind every other industry. And it isn't because edtech buyers were different. It's because companies were complacent. Anna had a hypothesis: if you created great marketing programs, edtech brands could scale unlike ever before. So she set out to prove almost every edtech CEO out there wrong. And guess what: it's working. While she can't give away every secret, her favorite is quite simple, yet so underrated: hire teachers, y'all. In this interview, Anna Murphy discusses her experiences as a previous educator and how that shaped her journey into edtech and bloomed into a love for marketing.   Website: https://www.whyliveschool.com/ Facebook: https://www.facebook.com/liveschool/ LinkedIn: https://www.linkedin.com/in/anna-lillian-murphy/  Instagram: https://www.instagram.com/getliveschool/

LinkedIn Ads is one of the most important channels within a demand generation strategy. It's the place where we can almost guarantee that our ICP are present, no matter who we are targeting in B2B.In this episode we cover everything you'll need to get success in your paid LinkedIn efforts:How to think about cold/retargeting layersHow to nail your ICP targetingHow to use average frequency for retargeting successHow to measure LinkedIn success (hint, it's not direct conversions)Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

Entre Entreprises, c'est comme en amour. On a souvent l'impression d'être "moins bien". FAUX ❌ Découvrez mes 3 conseils pour décrocher un RDV avec n'importe qui ! 1. Soyez clairs Envoyez un message qui va droit au but. Ma structure type = 6 phrases maximum. Titre explicite / Bénéfice direct / Chiffres clés / Track record / Appel à l'action 2. Soyez enthousiaste Déclenchez l'effet waouh grâce à vortre capital humain. 3. Soyez préparé Faites vos devoirs sur la personnalité, les actualités, le mode de communication du partenaire. Incluez quelques références dans votre e-mail. CADEAU : mes modèles clés-en-main (même pas besoin de do nner son e-mail) J'espère que ça vous plaira ✌️ Hâte de vous lire !

L'I.A. n'est plus un truc de geek ! On utilise déjà l'intelligence artificielle sans même le savoir... Savez-vous que vous pourriez déléguer une partie de votre business, à moindres frais ? Sébastien Fourault, ex-Googler, Consultant UX et Entrepreneur (zewelcome.com), dévoile les secrets pour mettre l'Intelligence Artificielle au service de nos business. Tous types de business !   Dans cet épisode décoiffant, découvrez... Quelles sont les différents types d'I.A. ? Qu'est-ce que le test de Turing ? Qu'est-ce qu'une I.A. "sentient" ? Qu'est-ce que "GPT-3" ? 5 idées pour utiliser la génération de textes 7 idées pour utiliser la génération d'images 20mn de Masterclass sur l'I.A. et des idées à emporter pour votre business. Attention, vous allez ENFIN tout comprendre !

Jonathan is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders which increases business revenue and cuts wasted staff time with automated appointment reminders & online booking. Jonathan runs Growth & Marketing for GoReminders and loves helping small businesses with automation and communication. https://www.goreminders.com/ Listeners can get 10% discount for their first year off. https://www.facebook.com/jozacks https://www.instagram.com/jonnoz https://www.linkedin.com/in/jonathan-zacks https://twitter.com/jozacks

Red versus blue: do you know which ocean you'd rather swim in? We discuss the blue ocean strategy and how to navigate high- and low-competition markets. Blue oceans represent uncrowded markets with low volumes of competition. The waters in a blue ocean are clear and open for swimming. Red oceans, however, are high-volume, highly competitive markets that are more challenging to navigate. Whether you're in a blue ocean or a red ocean, your goal is to find a strategy that sets your company apart and gives your product a fighting chance. In this episode of Kitchen Side, we talk through the pros and cons of both red and blue oceans, what it takes to create a new market, and how to set your company apart from the crowd.Show TopicsFind a strategic edgeFocus on lower keyword difficultyEmploy phrases customers usePiggyback on existing categoriesEvangelize your ideaStart smallDo it allBuild a moatFind your own blue oceanLeverage what makes your company uniqueShow Links Connect with Alex on Twitter or LinkedInConnect with Allie on Twitter or LinkedInConnect with David on Twitter or LinkedInPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

No sétimo episódio do nosso podcast nós vamos debater Growth Marketing com uma verdadeira aula de mentalidade growth para alavancar o seu negócio.

Tue, 27 Sep 2022 23:10:00 +0000 https://digital-growth.podigee.io/163-wie-man-beim-cold-outreach-eine-hohe-response-rate-erreicht 53f8db643102a416c4c27f9cb212cf34 Diese Woche bei uns im Podcast sind Alice und Coco, Gründer von THE FLOOX. THE FLOOX hilft Künstlerinnen dabei, ihre individuelle Online Art Class zu entwickeln, um ihr Kreativ-Business zu kickstarten. Zuerst reden Coco und Alice über den Gründungsprozess von THE FLOOX. Der erste offline Workshop war nämlich kurz vor der ersten Corona-Welle. Daraufhin haben Alice und Coco beschlossen, Online-Workshops zu erstellen. Weiterhin erläutern Alice und Coco, wie sie Kunden und Creator über Instagram & LinkedIn akquirieren und geben uns Einsichten, wie wichtig der Networking-Aspekt ist. Zuletzt zeigen die beiden uns noch, wie sie ihre Workshops aufbauen, was die Besonderheiten dabei sind und geben uns auch Insights über ihre größten Fehler. Möchtest du mehr erfahren? Hör dir jetzt die Podcast-Folge an! Alle Links zu Coco, Alice und The Floox findest du hier: Coco: https://www.linkedin.com/in/coco-hannemann-44a70988/ Alice: https://www.linkedin.com/in/alice-wuertz/ The Floox: https://www.the-floox.com/ Alle Links zu uns findest Du hier: Pascal: https://www.linkedin.com/in/pascal-lehnert/ Fouad: https://www.linkedin.com/in/fouadsoultana/ Valentin: https://www.linkedin.com/in/valentin-eiber-018383173/ Buch Dir jetzt Dein kostenloses Erstgespräch: https://www.digitalumsetzen.de/ Falls Du Gründer im Plattform, Software oder App Bereich bist und auch Lust hast LIVE mit uns aus der Praxis zu berichten und Gast in unserem Podcast sein möchtest, dann melde Dich gerne unter den angegebenen Links bei uns! Wir freuen uns auf Deine Nachricht! Falls Dir diese Folge gefallen hat, würden wir uns über eine 5-Sterne-Bewertung freuen! Abonniere diesen Podcast und hinterlasse uns gerne Feedback auch auf iTunes. Dadurch hilfst Du uns diesen Podcast stets zu verbessern und Dir die Inhalte zu liefern, die Dir einen großen Mehrwert liefern! full no Digital Growth,Plattform,Software,App,Growth Marketing,Growth Hacking,Aktive Usergenerierung,Wachstum,Digitales Marketing

Accompanying blogpost: The Scorecard Approach: How to improve SEO performance without waiting for monthsHow do you improve SEO performance when there are so many factors that can make a big difference to how effective it is? Because the answer to this question isn't always clear, companies spend a lot of time, and huge amounts of money each year, to improve and optimize their SEO.Unfortunately, when a lot of companies get started on their SEO, they spend far too much time focusing on the minutiae instead of making meaningful changes. This can set them back months, costing them both money and customers.But by using a scorecard to measure and track the areas that contribute to improved SEO performance, we have been able to prioritize actions that drive meaningful growth in trials and demos for our clients.By not focusing on vanity metrics like search volume or traffic, we are able to regularly improve ROI for our client's investment in SEO.In this article, we'll cover: The common pitfalls companies fall into when approaching their SEO Why we take a different approach to most agencies and in house teams How we drive improve ROI on SEO for our clients with an SEO scorecard Struggling to get results from your SEO? Schedule a Free SaaS Scale Session to find out how we can help you to hit the ground running.===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away:  Claim your Free SaaS Scale Session. If you'd like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast. If you'd like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients. If you'd like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page. If you know another marketer who'd enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Growing and building a start-up is no easy feat, trust us, we know. But it's people like Co.Labs who make it easier to navigate. Co.Labs is an independent non-profit that helps Saskatchewan Tech Startups navigate the path from idea to $1M in annual revenue. The Program and Marketing Lead, Dallas Price dives into their own growth marketing efforts and how they work to reach their audience. With a focus on community and events, the team at Co.Labs can connect with and convert prospects. The team has generated a converting buying journey with their simple and easy-to-navigate website. But as every marketer does, Dallas is eager to increase conversions with more quality content.

Quizá deberías revisar estas seis prácticas SEM recomendadas en growth marketing para maximizar los resultados de tus campañas de búsqueda.Pero, ¿qué significa realmente el marketing de crecimiento o growth marketing?En pocas palabras, el growth marketing consiste en encontrar y atraer a los clientes adecuados a su empresa. Estas son las personas que tienen más probabilidades de comprar productos de su marca, ya sea que se encuentren en la parte superior o inferior del embudo.Más información en: https://marcosdelavega.com/6-practicas-sem-que-los-especialistas-en-growth-marketing-deben-dominar/Espero que tengas un fantástico día y por supuesto, mañana más ...

"Different industries are like [different cultures]. They have these different kinds of backgrounds and ways that people think about things. Even though a real estate coach has the same fundamental challenges they're trying to address…  as a health coach, it's just different cultures." - Phil Beene   Phil Beene is an entrepreneur, sometimes-marketer, co-founder, and CEO of Nudge Coach, a company with the mission to perfect the way online programs are delivered using their white label app and customer engagement solutions, with over ten years of experience developing and executing strategies to reach, engage, and educate people online. In this interview, Phil shares his journey with Nudge Coach and some of his thoughts and strategies surrounding the world of marketing. Website: https://nudgecoach.com/ LinkedIn: https://www.linkedin.com/in/philbeene/

1. Twitter Shares How Its Recommendation Engine Work -Twitter is experimenting with new ways to recommend content in user feeds, in order to show you more of what you might like, and ideally, keep you active in the app for longer.Twitter has provided a new overview of how it adds recommended tweets into user feeds, while it's also launched a new experiment to give users more control over such. Per Twitter:“If you've ever seen a Tweet you enjoyed from someone you didn't follow, you've probably seen a recommendation. Think of them as personalized suggestions that are shown to you based on actions you take on Twitter. The content we recommend to you is informed by actions you take on Twitter, also known as signals. Signals can include things like interests you've told us about, Topics you follow, Tweets you engage with, and even Tweets people in your network like. Based on these signals and more, we'll show you content we think you'll be interested in”2. TikTok Launches Comment Downvotes To All Users - TikTok has announced that it's rolling out comment downvotes for all users, as a means to flag inappropriate responses to video clips. TikTok's ‘Thumbs Down' comment downvote option will be displayed at the far right of each comment, providing a quick and easy way for users to tag such, in order to help TikTok identify negative behaviors in the app.Unlike Reddit, dislike counts will not be public. Their sole purpose on TikTok is to help TikTok's moderation team get on top of negative trends, as it gets  flagged by TikTokers.Downvoted comments will be displayed to TikTok mods in ascending order, based on total downvote activity across the app, which will then enable them to them wade through the list and pick up on rising negative trends, providing another way to detect and address such in their process.This can provide protections against targeted attacks on people or opinions based on alternative motivations. For example, bad actors might try to use this feature as a means to downvote conflicting political opinions into oblivion, but as the downvotes themselves don't impact public display, and are only an indicator for TikTok's moderation team, that's less likely to become an issue. It'll be interesting to see how TikTok will decide to police user generated content in the future.3. TikTok Expands Descriptions Length To 2,200 Characters - TikTok is giving creators more opportunities to optimize their content for search and is expanding the length of descriptions from 300 characters to 2,200 characters. In addition to making content more searchable, TikTok says it uses text in the description to decide which videos to recommend to users. Writing detailed descriptions can make videos more discoverable in traditional search engines and TikTok. In July 2022, Google Google Senior Vice President Prabhakar Raghavan publicly acknowledged that TikTok and Instagram are the preferred search engines for a sizeable amount of young people.FYI: Google indexes TikTok videos and shows it in search results.4. Google Survey Is Shutting Down - Google announced that it's shutting down market research product Google Surveys. The service will be unavailable after November 1, and users will have another month to download historical data. Google hints at plans to repackage the service and offer it to customers through Google Ads.5. Google Ads Self-Upgrade Tool Rolling Out For Local Campaigns - Google has announced that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. As a reminder, back in July 222, Google Ads announced that Google will start the process of automatically "upgrading" accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. Google mentioned that "if your campaigns are not eligible for the self-upgrade tool and you are not notified about an automatic upgrade, then your Local campaigns will not be upgraded to Performance Max until 2023. If your campaigns have access to the self-upgrade tool and do not auto-upgrade by the end of September, you will continue to have access to the self-upgrade tool until auto-upgrade resumes in 2023. This will ensure you do not see any campaign disruption during the busy holiday season. We strongly recommend using the tool to upgrade your campaigns as soon as you can to get a head start on the holiday season"You can read more about the upgrade tool here.6. Google Ads ‘Smart Bidding' Can Not Guarantee Conversions - Google does not guarantee clicks will lead to conversions. Ginny Marvin of Google Ads wrote in her tweet "Smart Bidding takes many signals into account to bid based on the predicted conversion opportunity, but every click won't convert & looking at one click is usually not informative." 7. Can Soft Penalty Be The Cause Of A Ranking Drop After A Google Search Core Update? - A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google's ranking algorithm, or a manual review that suggests a web page used "black hat" SEO tactics. In a recent Google Office Hangouts, a question was asked about whether ranking losses from a Core Update result in a soft penalty for a website. A soft penalty has been a term used in the SEO (search engine optimisation) industry for over 22 years, but it doesn't actually exist – and there's no half-penalty either. The only penalty from Google is a manual action – you can check if your website has had a manual action by visiting the respective section in Google Search Console. Ranking drops aren't always related to a penalty on your website. They can be caused by: Content-related issues Google's algorithms improving to give better search queries  Website quality issues  Competitors having content that is better than that on your website Google recommends that you review and follow its general guidelines for content to help improve your website's performance in search results. For example, you can look at competitors to see why your content isn't doing as well and then improve your own content to help boost its performance. Another factor to look at is making sure that your website has the best user experience, as this now a ranking factor for Google. Looking at improving your page load times, for example, can help to improve your performance and will make sure that visitors to your site have a better experience. Your website should be one of the biggest generators of new business, and harnessing the power of search engines can help to increase awareness of your business and, ultimately, get more sales and leads. Get in touch and have a chat with our team to see how marketANDgrow might be able to help grow your business.8. Semrush Partners With Wix - Wix has partnered with Semrush, allowing Wix users to access Semrush's global database of more than 21 billion keywords directly through the dashboard to find relevant terms and phrases.This will give Wix users insights that can help them improve search rankings and identify which keywords to target. This integration is offered at no added charge to Wix users, though a paid Semrush membership will allow you to do more with it. Furthermore, Wix users can access metrics like search intent and keyword difficulty from Semrush's SEO toolkit. Semrush integration is now available to all Wix users in English.The cheapest Semrush plan is $120/month. And the cheapest Wix plan is $16. So theoretically, you can pay Wix $16/month and use Semrush data.  9. Do Robots Meta Tags Affect Search Rankings? - Websites use robots meta tags to customize the appearance of search snippets. “If a site does not have a robots meta tag, does this affect the ranking negatively?”  The short answer is no; robots meta tags aren't ranking signals. The longer answer is they can influence click-through rate. Robots meta tags are worth using when you're unhappy with how Google displays your pages in search results. Google's John Mueller answer on robots meta  tags:“We talk about some of these SEO elements so often that it's easy to assume that they're required. In this case, no. A meta robots tag is not required for ranking. The robots meta tag can specify how a specific page should be shown in search, or if it shouldn't be shown at all. This meta tag is only necessary if you want to change the default appearance of a page in the search results. For example, if you want to limit how long the snippet can be, then you can use the max snippet robot meta tag. If you don't have any preferences regarding how a page is to be shown in search then not having a robots meta tag on a page at all is also perfectly fine. If you're curious about the options, I'd check out our documentation on both the robots meta tags as well as on other tags that Google supports.”For more information about the robots meta tags Google supports, see the official help page.

Jim is joined by his good friend and EO forum mate, Adam Weiler. Adam shares some amazing insights from successes and mistakes he's made during his time as an agency and SaaS owner.  TOPICS DISCUSSED IN TODAY'S EPISODE Micro Conf takeaways Shooting your shot Starting an agency from scratch The power of making mistakes  Finding and convincing the key person Merging experience with existing culture Agency >> SAAS Productivity hack (kids) Resources: Adam Weiler on Twitter Sunken Stone Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook  Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)

In this episode, Saka talks to Rachel Ten Bink about her views as a General Partner on current venture capital trends and the ways in which she feels about venture capital whilst offering expert advice and knowledge on her niche of early stage investing and high-growth startups. Rachel is a General Partner and co-Founder of @redbikecapital, a Latinx and woman-led Venture Capital fund based in New York that invests in early stage, high-growth startups that drive the economy and improve people's lives. Rachel is a Founder, Investor, Board Member, and Growth Marketing expert. Prior to founding Red Bike Capital, she was Co-Founder and CMO of Scentbird, a Y-Combinator backed ecommerce startup that raised $29MM in venture funding. If you think you or someone you know would like to chat with Saka in an exclusive interview, please get in touch!

"Different industries are like [different cultures]. They have these different kinds of backgrounds and ways that people think about things. Even though a real estate coach has the same fundamental challenges they're trying to address…  as a health coach, it's just different cultures." - Phil Beene   Phil Beene is an entrepreneur, sometimes-marketer, co-founder, and CEO of Nudge Coach, a company with the mission to perfect the way online programs are delivered using their white label app and customer engagement solutions, with over ten years of experience developing and executing strategies to reach, engage, and educate people online. In this interview, Phil shares his journey with Nudge Coach and some of his thoughts and strategies surrounding the world of marketing. Website: https://nudgecoach.com/ LinkedIn: https://www.linkedin.com/in/philbeene/

Voir le post LinkedIn ❤️ Ma méthode en 5 étapes : 1. Inspiration Je passe au +1H/jour à me documenter. Un podcast le matin, deux ou trois articles dans la journée, une vidéo dans les transports. 2. Curation Dès que je dis un truc utile pour quelqu'un et que j'observe un effet positif instantané… je le note ! Pareil si j'observe une question recurrente dans ma thématique. 3. Rédaction Je commence direct à rediger depuis LinkedIn, dans les conditions du réel

Teams really matter. Any invention, innovation, or design has an A-Team behind it. Through the power of great teams, A.Team is helping growing companies accelerate product development, as the first members-only network of the world's top engineers, product managers, designers, and marketing talent. Setting the stage for a new concept and way of thinking can be challenging for any marketing team. The Head of Content and Communications, Joe Lazer gives us his perspective on growth marketing. With his content-creation hat on, Joe dives into key growth marketing strategies through impactful content and multi-layered acquisition channels that reach varying use cases and personas.

Jessica Vose, Vice President of Growth Marketing at Zimperium, talks with Jeremy about devising a content strategy.Highlights:Why you should complete a gap analysis to build the foundation of your content strategyHow to decide what types of content would be most effective for your organizationThe importance of internal communication when developing a marketing strategyLearn more about ZimperiumConnect with Jessica on LinkedInMemorable Quotes:"If you don't actually look at it from the bird's eye view of how that content is serving your business goals, where it's going, what it's saying, to whom is it answering, you know, the issues and the questions that those people are facing, then you're missing the mark.""I think when you're getting started with content strategy, doing that inventory, doing that taxonomy is really fundamentally important to being able to proceed with a lot of good information on what needs to be done.""I feel like on a weekly basis I'm having to educate and re-educate folks on like, okay, but remember, we've talked about this and these are the programs we're running with these themes to meet these business challenges with these value propositions for these audiences. So I do it from that angle and I remind them, you know, here's the plan that I have shared with you."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

"L'algorithme ne réagit qu'aux signaux humains. Les tags ne servent à rien. Le seul endroit où les mots-clés fonctionnent c'est dans le titre !" Dans cet épisode, j'ai appris 1 000 trucs

Ognjen Bošković is the Growth Lead at CXL. He is super passionate about Growth Marketing, Growth Loops, Product-Led Growth and everything else related to how your product/service can grow with the help of your customers.In this episode we talked about:What is the difference between Demand Generation and Growth Marketing?Can all SaaS companies work with Product-Led Growth and how do you make it work?How do you create a solid Growth Loop and what are some examples from CXL?What is the best way to drive more business from word-of-mouth?Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

Accompanying blogpost: Self-reported attribution doesn't work. You need an attribution narrative instead.===Many SaaS companies struggle with attributing the results they get to the marketing investments they make.A common scenario is that they're paying a lot for qualified leads on a platform like LinkedIn Ads but they're not really sure how important that investment is for their acquisition of new customers.When this happens, they'll do one of two things: Get frustrated looking at charts, tables and reports in various analytics or CRM tools Give up and buy into the popular narrative that attribution doesn't work at all Both of these outcomes are alarmingly common.But they're both flawed approaches that ultimately lead to an inability to make meaningful marketing investments or the argument that the marketing organization contributes to the bottom line at all.We have frequently seen that companies fail at marketing attribution because they're overly focused on a one or two data points and are more concerned with metrics than insights.In this article, we'll discuss: Why marketers struggle so painfully with marketing attribution Why the prevailing narrative that self-reported attribution is a panacea is extremely poor How to use an attribution matrix to build a better attribution model for your marketing activity By the end of this article, you'll have a framework to help you build an attribution model that works for your specific company so that you can make more confident investment choicesIf you'd like help building a model for making better SaaS marketing choices, book a marketing plan session with our team and we can work through the problem with you directly.===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away:  1 Claim your Free SaaS Scale Session. If you'd like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast. 2 If you'd like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients. 3 If you'd like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page. 4 If you know another marketer who'd enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

This Sweathead episode is a live workshop in front of a virtual audience of about 60 people. Working with the team at TEACH, we try to crack a strategy to get more people with bachelor's degrees to consider teaching STEM in high schools around the USA. You'll hear Jen Cooper (Senior Director of Content), Teresa Alexandru (Director of Growth Marketing), and Nancy Sylvan (Director of Programs) workshop with me, Mark. We sort of got somewhere. But perhaps it's the messiness that makes the most sense. You can find out more about TEACH here: http://www.teach.org ** The Sweathead Do-Together will take you through ten hours of strategy conference October 18-20, 2022. The Sweathead Strategy Accelerator is 4 weeks of lively strategy training and starts Oct 25, 2022. Find out more at http://www.sweathead.com. **

Jim is joined by 4 impressive thought leaders in the productized services space to really break down and demystify this lucrative business sector. Members of the roundtable include John Doherty, CEO of Editor Ninja: Sam Shepler, CEO of Testimonial Hero: Karl L Hughes, CEO of Draft Dev: and Joel Klettke, CEO of CaseStudyBuddy. TOPICS DISCUSSED IN TODAY'S EPISODE What is a productized service How far should you niche downWait, how do you pronounce niche? How do determine when to expand the niche How to price services out Should you be flexible with your service? Training sales teams How to get business / lead generation  Resources: John Doherty, CEO of Editor Ninja Sam Shepler, CEO of Testimonial Hero Karl L Hughes, CEO of Draft Dev Joel Klettke, CEO of Case Study Buddy Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)

"If you're generating leads, you need to understand sales. So you need to sit-in on sales conversations. You're never ‘too high' in an organization to learn from a salesperson. That is a fact that [a lot of] marketers just don't seem to understand." - Michael Simpson Michael is a son of educators, and corporate intrapreneur turned three times entrepreneur. His passion for helping people reach their potential was fueled by his own rise from poverty to international recognition as a market strategist. He co-founded PAIRIN after over a decade as a certified coach, and after spending seven years living in Russia coaching many at-risk young adults to successful careers. As the CEO of PAIRIN, he works to bridge the opportunity gap for future generations by enabling educators and employers to predict and develop behavioral performance. In this episode, Michael discusses his intro to marketing and his journey from there to where he's at now.  Website: https://www.pairin.com Facebook: https://www.facebook.com/PairinInc/ LinkedIn: https://www.linkedin.com/company/pairin-inc-/

"If you're generating leads, you need to understand sales. So you need to sit-in on sales conversations. You're never ‘too high' in an organization to learn from a salesperson. That is a fact that [a lot of] marketers just don't seem to understand." - Michael Simpson Michael is a son of educators, and corporate intrapreneur turned three times entrepreneur. His passion for helping people reach their potential was fueled by his own rise from poverty to international recognition as a market strategist. He co-founded PAIRIN after over a decade as a certified coach, and after spending seven years living in Russia coaching many at-risk young adults to successful careers. As the CEO of PAIRIN, he works to bridge the opportunity gap for future generations by enabling educators and employers to predict and develop behavioral performance. In this episode, Michael discusses his intro to marketing and his journey from there to where he's at now.  Website: https://www.pairin.com Facebook: https://www.facebook.com/PairinInc/ LinkedIn: https://www.linkedin.com/company/pairin-inc-/

Leslie Cocco Alore is the Global Vice President of Growth Marketing at Ivanti - an ITSM platform that helps teams find, heal and protect every device, everywhere – automatically. She spoke at ABM events like B2B SMX in Boston and now she joins Kristina Jaramillo and Eric Gruber at Personal ABM for this podcast on the Do's and Don'ts of ABM. After you listen to this podcast with Leslie, sign up for the upcoming ABM webinar Personal ABM is co-hosting with Demandbase's former VP of ABX:http://personalabm.com/webinar-with-demandbase 

1. Recommendations In Google Analytics - Google Analytics now has tailored recommendations to help users become aware of new features by reviewing your property's history, settings, and trends across Analytics. The recommendations appear in the Insights and Recommendations section of the homepage, as well as throughout Analytics wherever they're relevant.Going forward, you should check you Google Analytics accounts regularly for outages, updates, and, now, recommendations. As always, we discourage enabling auto-apply recommendations.2. HTTPS Report In Google Search Console - Google has announced it will begin rolling out a new HTTPS report in Search Console.  The announcement came via Google's Search Central Blog and indicated the search engine expects the launch process to take a few months. This new report will show how many indexed URLs on your site are HTTP and how many are HTTPS. With the ability to check a page's HTTP/HTTPS status from Search Console, Google can help us  address the issues that are causing the HTTPS URL indexing failure.3. Hey Google!, Can I Use STOP Words In My URL? - Stop Words are common words like “a”, “and”, and “the.” In the early days of search, those kinds of words used to not be considered important for SEO because they weren't considered important for search engines.Now someone asked John Muller of Google, “In Short, when using words from a page title in the URL, should I include stop words, too? For example, should I call a page why-is-the-sky-blue.html or why-sky-blue.html?”To this question, Muller answered “Words in URLs only play a tiny role for Google Search. I would recommend not overthinking it. Use the URLs that can last over time, avoid changing them too often and try to make them useful for users. Whether you include stop words in them or not, decide to use numeric IDs, that's totally up to you.”4. Hey Google!, Is It A Good Idea To Target Keywords With Zero Search Volume? - During a recent Google Search Office hour, someone asked whether or not they should try ranking for zero search volume (targeting long tail search queries) keyword. Lizi Harvey from Google responded that “…You can optimize for whatever keywords you want. And it's not always about the keywords that have the most volume. I would think about how people should find your page and target those keywords.”Lizzi's answer is similar to what's written in Google's documentation in the SEO Starter Guide. The SEO starter guide document also recommends thinking about how users might find a webpage. What's interesting is that they suggest thinking of how different readers might search depending on their knowledge or experience level. Someone who's new to a topic might search with unconventional phrases while someone who's experienced will use the jargon that is commonly used. For example, someone new to saltwater fishing might search for saltwater fishing lures. Someone who is more experienced might search for a pikie metal lip plug (which is a handmade wooden lure that swims with a puppy tail wagging motion).5. Hey Google!, Will You Penalize Sites That Look The Same? - Google's John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller used examples of different levels of similarity between sites and suggested which one to avoid.“First off, there's no penalty or web spam manual action for having two almost identical websites. That said, if the URLs and the page content is the same across these two websites, then what can happen for identical pages is that our systems may pick one of the pages as a canonical page. This means we would focus our crawling, indexing and ranking on that canonical page. For pages that aren't identical, we generally index both of them. For example, if you have the same document on both websites, we'd pick one and only show that one in search. In practice, that's often fine. If you need both pages to be shown in search, just make sure they're significantly different, not just with a modified logo or color scheme.”John's answer is interesting because it provides an insight into how Google deals with actual duplicate content where the entire content is identical. In this case he says that it will canonicalize one version of the content, which means that it will choose one version of the content for ranking purposes. This can pose a problem for sites that syndicate their website content, which is why it's important for websites to require the publisher of the syndicated content to use a cross-domain canonical.6. Hey Google!, Is There A Benefit To Publishing Content Daily? - During a recent SEO Office hour, someone asked if adding content on a regular basis was helpful for ranking.The answer that was given from Google: “No. Posting daily or at any specific frequency for that matter doesn't help with ranking better in Google search results. However, the more pages you have in the Google index, the more your content may show up in search results.”It's been noted over the past few years that Google does not crawl all content. And if the content isn't crawled then it's not going to be indexed, which is important for ranking. Part of the reason why Google might not crawl that content is the overall quality of a website. “The other big reason why we don't crawl a lot from websites is because we're not convinced about the quality overall. So that's something where, especially with newer sites, I see us sometimes struggle with that. And I also see sometimes people saying well, it's technically possible to create a website with a million pages because we have a database and we just put it online. And just by doing that, essentially from one day to the next we'll find a lot of these pages but we'll be like, we're not sure about the quality of these pages yet. And we'll be a bit more cautious about crawling and indexing them until we're sure that the quality is actually good.”Getting crawled then is the first hurdle to ranking. Getting that crawled content indexed is the next step, which seems increasingly difficult for some publishers. In the past. John Muller has offered the recommendations for helping web pages get indexed: The first tip was to make sure the pages can be crawled and that there isn't a technical reason why a site can't be crawled. He suggested crawling your site to check how easily pages can be crawled. A site crawler like Screaming Frog will show 500 errors if the server is unable to serve the web pages. Similarly, check your Search Console for 500 errors because that is the classic indicator that the web host is having trouble serving web pages.  Promote the web pages that are having trouble getting indexed.”…So that when our systems look at your website, they say, oh this is actually a legitimate small business. We should try to index everything. Because especially if you're talking about a smaller website with a couple hundred pages, that feels like something where if we have a little bit of a hint then we'll go off and get all of that. If you're talking about an e-commerce site that has 500,000 pages then obviously (like) if we get all of those pages or not, that's a totally different story.” Use internal linking to help Google determine which content is important. “for example, that are linked from the home page are usually a sign that you care about these pages, so maybe we should care about them more.” Focus less on quantity and more on the quality of content.  7. Non Google Merchant Center feeds Are Eligible For Product Rich Results - Merchant Center feeds are no longer necessary to be eligible for product rich results. Google expanded eligibility for Merchant Listing search experiences and product snippets through the use of structured data. This change affects merchants, product review sites and product information aggregator sites. In the announcement, Google stated“Initially, product snippets in Google search results were primarily powered by schema.org Product structured data, and merchant listing experiences were primarily powered by product details supplied via a Google Merchant Center feed. Now merchants can be eligible for merchant listing experiences by providing product data on web pages without a Google Merchant Center account. This improved eligibility has in part been made possible by recent extensions to product-related properties and types in schema.org for areas such as apparel sizing and energy efficiency ratings.”Google also announced that it is removing from Search Console the Product structured data report and replacing it with two new reports. The new reports that are viewable within Search Console are: Merchant listings report - Merchants that sell products should use the merchant listing report. This report shows structured data issues related to the free listing experiences. Product snippets report - Sites that publish product reviews or don't sell products but use product structured data should use this report. This report shows structured data problems related to product snippets in search. The product snippets report absorbs the old product structured data report. The data from the old report is now available within this new report. 8. Google Now Supports Performance Max Campaigns In Ad Scripts - Ad scripts let you automate specific actions in your ad account, saving time and making management of large or multiple accounts much easier. Advertisers and developers using Google Ad scripts now have support for Performance Max campaigns. You can pause and enable the campaign, and modify most asset types. However, you won't be able to modify text assets or create new campaigns or asset groups. Furthermore, listing groups cannot be managed via Scripts. If you're interested in setting up your Performance Max campaign script, you can visit the AdsApp here. You can read the announcement from Google here.9. Google Ads Introduces “Manage” Tab In Recommendations - Google has added a “Manage” tab to give advertisers more control and flexibility over how recommendations are applied.  Maintain your ads - This option includes recommendations to improve your responsive search ads, remove redundant keywords, and update your conversion tracking Grow your business - This option helps with advanced recommendation optimizations such as upgrading keywords to broad match, maximizing conversions with auto bids, and adding store visits as conversions. Google says these new bundled recommendations give advertisers more flexibility, but this seems to do the opposite. You can select and deselect the options you want, but the options are broad and don't provide any details on what's being changed. If you don't know specifically what updates are being made, then the element of control is lost and Google gets the upper hand in terms of how "flexible" they can really be. Like any new Google feature, always make sure auto-apply is turned off until you've had the chance to test it for yourself.You can read the update from Google here.10. Google Rebrands Ad Extensions & Adds Features To Create Engaging Ads - Google has renamed the Google Ads extensions to "assets" plus it has released new workflows, tools and reports to "make it easy for you to deliver more engaging ads and provide you with helpful, actionable information about their performance."First off, Google's now referring to 'ad extensions' – like sitelinks, callouts and additional images - as ‘ad assets', which aligns the broader scope of Google's new approach to your various add-on elements. And with the shift to these being viewed as additional assets, Google's looking to make it easier to manage them as well, by providing a broader overview of the assets that you can include within your campaigns. Per Google:“As you create assets and apply them to your campaign, the preview tool will automatically update so you can see them in the context of your ad. In addition, Google Ads will now recommend assets based on your chosen campaign goal. For example, if you've selected “Leads” as your campaign objective, we'll automatically recommend that you add a lead form asset.”Google's also added a new ‘Ads & assets' menu, where it will display stats for all of the assets across your account, providing more context on which elements to include.There's also a new ‘Combinations' report, which will display sitelinks, callouts, and images alongside your headlines and descriptions, making it easier to review your ad approaches from a higher viewpoint.In combination, the new reporting tools will provide much more oversight of your Google campaigns, and their related elements, which could help to uncover new opportunities and options to optimize your results.Google says that unified reporting in the ‘Assets' page will roll out over the coming weeks for all campaign types that previously supported ad extensions, while the updated combinations report will roll out ‘in the next few months'.11. Microsoft Launches Multimedia Ads - Microsoft has announced new ad formats to be shown at the top of search results in Bing Search, Windows 11, and Microsoft Start. The new ad formats are collages of videos and images shown at the top of search results. On the right side, the search result is expanded and opens to a bigger window so the user never needs to click off the page. Here are the best practices and general guidelines for those thinking about taking advantage of the new formats: The responsive ad format uses Microsoft machine learning to combine images, headlines, and descriptions to create relevant visual ads To ensure your ad stands out, there will only be one Multimedia Ad per page. (This could also mean much higher costs.)  The ads leverage Creator tools which are available in the Ads platform. The tools allow you to extract images from your website, edit the images, crop, and add colors and filters  Use the Bulk API and Editor tool to create or modify Multimedia Ads in bulk  The new ad formats are available immediately where Bing Search is available. Soon, Microsoft will expand to new surfaces and experiences such as DSA and retail You can read the full announcement from Microsoft as well as review their case studies here.

Arrêtez de compter vos vues, si vous êtes sur LinkedIn pour vendre ! Il y a une méthode plus rapide et plus efficace... Vous connaissez le piège de la "

Adam Grenier is the former Head of Growth Marketing and Innovation at Uber, where he helped build Uber's growth infrastructure from the ground up. He is also the former VP of Product and Marketing at LambdaSchool, and former VP of Marketing at Masterclass. These days, Adam is a growth and marketing advisor to many companies, as well as a teacher through Reforge. In today's episode, Adam shares how to determine whether a new channel is worth exploring, the rise of the growth CMO, and how improv classes can improve team bonding and create a more positive ‘yes' culture. He also speaks candidly about his own struggles with burnout and depression and shares some incredible tools that have helped him along the way.—Where to find Adam Grenier:• Twitter: https://twitter.com/AKGrenier• LinkedIn: https://www.linkedin.com/in/akgrenier/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Whimsical: https://whimsical.com/lenny• Coda: http://coda.io/lenny• Amplitude: https://amplitude.com/—Referenced:• OOT: https://en.wikipedia.org/wiki/Over-the-top_media_service• Grin: https://grin.co/• Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123•Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative:  https://www.amazon.com/Hacking-Marketing-Practices-Smarter-Innovative/dp/1119183170• Adam's twitter thread about burnout: https://twitter.com/akgrenier/status/1285275433282359296•Why Buddhism is True: https://www.amazon.com/Why-Buddhism-True-Philosophy-Enlightenment/dp/1439195455—In this episode, we cover:(00:35) Adam's background(05:34) How improv can improve creativity and collaboration(13:09) What we'll cover in this episode(13:52) Determining when an acquisition channel is a good match(25:38) Advice for how long to test a new channel(30:11) Emerging platforms that are worth exploring(36:53) Influencer marketing tools(37:55) When to broaden your audience(41:22) What is a Growth CMO?(49:36) Why marketing leaders should learn product development(51:32) Red flags that your CMO isn't a good fit(55:33) Dealing with depression and burnout(1:03:00) Tools to help you through difficult times(1:05:20) Signs you're facing burnout(1:07:15) What's next for Adam—Production and marketing by https://penname.co/. For inquires about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

We want those who manage our wealth to be empowered by innovative and intelligent tools so they can help us reach our financial goals in the best way possible. NexJ Systems is the pioneer of Intelligent Customer Management; helping Wealth Management, Private Banking, Corporate, and Commercial Banking, and Insurance firms revolutionize their business. Sr. Director, Growth Marketing & Demand Generation, Sal Avelar offers us more insight into the market they serve and what it takes to turn website visitors into converting customers. By measuring their growth marketing efforts according to key outputs, such as lead generation, opportunities, and revenue, the team has been able to fill in buying-journey gaps. By adjusting the brand and business model to what the market needs Sal and the team can better serve and guide prospects through the purchase funnel.

Envie de lancer votre Podcast ? RDV ici Barthélémy Fendt est récent Podcasteur, hôte du Podcast "Extraterrien". C'est un Marketeux rusé, talentueux et généreux. Pour les oreilles indiscrètes, il nous partage ses meilleures astuces pour booster les écoutes de son podcast. Au menu : - Comment trouver son positionnement ? - Comment établir son Branding ? - Quelle technique pour convaincre les meilleurs invités ? - Comment inciter les invités à repartager le podcast ? - Comment amplifier sa diffusion ? - Comment optimiser son temps ? J'espère que ça vous plaira ❤️

It's that time of year: Q4 is typically when brands set their vision for the coming year and take a hard look at their loyalty programs. Is it time for an overhaul?Billie and Billy dive into the reasons why it may or may not be the right time to shake things up. Whether trying to regain market share, revisit your tech stack, or re-examine how loyalty programs play out across various platforms, this episode is all about unlocking an exceptional personalization and omnichannel strategy around loyalty.  Topics Discussed:Artificial boosts in loyalty metrics observed during Covid lockdownHow loyalty plays out across multiple tech platforms versus a single choiceWhat consumers care about in a loyalty programThe value of in-person loyalty experiences, especially for point of saleHow to design CDP architecture for loyalty program strategy 

As Fall approaches (here in the US), it's the time of year that many organizations turn their focus to member recruitment. Whether it's an annual membership drive, a member-to-member referral campaign, or a growth effort conducted alongside conference registration, it's typically all-hands on-deck to work toward growing the organization's membership for the new calendar year.When growth is the goal, the natural inclination is to lean into marketing. Where can we get the word out? What channels can we use to reach new people? Do we need to re-tune our messaging to attract new attention?Yet, the truth is that marketing, in the vast majority of cases, isn't actually what grows an organization.Connect with Joy:Website:joyofmembership.comjourneycare.appThe Fastest Path to Growth Challenge:joyofmembership.com/challenge 

1. Meta Lists 4 Ranking Signals For Video On Facebook - In a blog post, Meta has shared four top signals its algorithm uses to determine which videos receive wide distribution on Facebook.  Originality - “Facebook's video ecosystem values original content and encourages intentional and loyal consumption. We want videos on our platform to be authentic, enduring, and entertaining, which can turn casual viewers into passionate fans.” Audience retention -“Retention is one of the indicators of how well the content was received by the audience – a slow and gradual decline in the audience retention graph can show that the topic and structure of the video match well with what your audience wants to see, while an early drop off may mean that the content isn't what the viewer expected.” Audience loyalty - “When people regularly come back to view an account's videos, we take it as a strong, positive signal for distribution. This is especially true when we see that people actively search for your content or seek it out on video-first destinations like Facebook Watch or directly on your account.” Engagement - “We prioritize content that sparks conversations and meaningful interactions between real people.” Meta says you should avoid doing these things if you want your videos to be seen by a broad audience: Engagement bait - Urging people to interact with content, such as writing captions like, “like this post if you agree!” Watch bait - Intentionally withholding information to get viewers to watch to the end. Click bait - Luring viewers to click on a link for information intentionally omitted from the video. 2. Regional Trend Insights Now Available To TikTok Advertisers - TikTok has announced that it's added a heap more data to its ‘TikTok insights' tool, which provides a range of snapshots and notes on key market trends, which you can filter down to specific info for your campaigns. This can be a helpful resource for mapping out an optimal TikTok marketing approach.The best part is that you can download the data as cards for use in presentations, or just in your own planning.3. Twitter Launched New Workshop Series To Maximize Your Twitter Business Presence - Twitter has announced a new series of free ‘Twitter Flight School' workshops, which will provide in-depth, expert insights into how to set up your business for success in the app. The sessions will be run by Twitter Product Marketing Manager Morgan Cornelius. The new workshops will focus on two areas: How to Establish Your Business on Twitter - will look at how to make best use of Twitter's more recent business additions, including Professional Profiles, Shops, etc. Get Holiday Ready on Twitter - will look more specifically at holiday marketing trends in the app, and how you can tap into them to maximize your Christmas sales push. 4. YouTube Now Allowing Sport Betting Ads On Mastheads - YouTube is now allowing sports betting ads to serve on the masthead as long as the ads comply with the related gambling and games policy. You can read the announcement from Google here. Google's guidelines for advertising sports and gambling can also be found here.5. Google's “Helpful Content” Rollout Completed - Google has confirmed that the helpful content update rollout has been completed. The update took 15 days to roll out, starting on August 25, 2022 and ending on September 9, 2022. Google has posted it completed today, September 9th.As a reminder, Google's helpful content update is a sitewide signal. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. “Helpful Content” has been covered in-depth in episode#122/123/124 of #TWIMshow including what to do if you were hit by this algorithm.6. Google Shares Best Practices For Creating Quality Meta Descriptions - Google updates documentation on search snippets to include examples of both good and bad meta descriptions. Search snippets are the summaries and descriptions shown in the search results for sites that rank. The data used to generate the search snippet traditionally comes from the meta description and, sometimes, the content itself.Google listed four categories of good and bad meta description examples. They are: Instead of listing keywords, Describe the business, not the webpage . Explain what the shop sells and details like opening hours and location. Instead of using same description on every news article or blog posts, use a snippet from the article or post. Summarize the page.  Instead of being too short (broad and vague), make it specific and detailed. You can read Google's updated guidance here7. Google To Automatically Upgrade Smart Shopping Ads To Performance Max - Google has reminded us once again that Smart Shopping campaigns will be sunsetted and any new campaigns created in Merchant Center will be Performance Max. Read the FAQs from Google and the announcement about Merchant Center upgrades here https://support.google.com/merchants/answer/12280808.8. Google Ads Revamps Examples Of Invalid Traffic & Activities - Google has updated their Invalid Traffic site. Invalid Traffic is “any activity that doesn't come from a real user with genuine interest. It can include accidental clicks caused by intrusive ad implementations, fraudulent clicking by competing advertisers, advertising botnets and more.” Google provides 12 examples of Invalid Traffic but adds that this is not an exhaustive list. Invalid traffic affects everyone in the Google Ads ecosystem. Advertisers who consistently see increased clicks, lower CTR, or suspect that their ads are being clicked by bots or competitors may see their ad spend decrease. as Google works to stop the fraud and lessen the costs to account holders.If you suspect that your account is being affected by invalid clicks, impressions, or other traffic, then Google's team of specialists can investigate it for you. To open a support ticket, follow the step-by-step guide.9. Google Will Reject Ads With Poor Landing Page Experience - A change to Google's destination requirements policy states if an ad leads to a page that doesn't comply with the better ad standards, Google will disapprove the ad. If you're running Google Ads, this new policy means you must be extra careful about the pages people land on. Google doesn't want advertisers sending people to pages that contain intrusive or annoying ad experiences. Your landing pages may be complying with the better ads standards already, especially if they're optimized for Google's page experience update. If you're unsure whether your landing pages meet the standards, Google will inform you in the Ad Experience Report. Ads that do not comply with the better ads standards are as follows: Pop-up ads Autoplaying video ads with sound Ads that block visitors from seeing the main content  Prestitial and postitial ads with countdowns  Large sticky ads that stay on a page as the visitor scrolls  Ad density greater than 30%  Flashing animated ads A good rule of thumb — if an ad interrupts a visitor's browsing experience, it's almost certainly against the better ads standards. Google is giving advertisers until October to comply with a new policy, or their ads will be disapproved.You can read the announcement here or read about the better ad standard here.

Finding the right medication can be exhausting, time-consuming, and even more detrimental to your health. As each individual takes on medical battles, there are better ways to provide the right medication. GenXys is an evidence-based platform for precision medication management; helping to solve healthcare's most pressing challenges. Marketing and customer success manager, Manning Cheng delves into the industry they serve and what growth marketing means in this niche, B2B market. Taking on website optimization, Manning is eager to tailor the customer journey further by guiding and nurturing with their quality resources, data, and content.

Yonathan joins Jim to talk about startup growing pains, Jim shares and amazing encounter with a grungy but expert salesman, and they endeavor to find the perfect ad.TOPICS DISCUSSED IN TODAY'S EPISODE Growing pains Visualizing the finish line Maker's schedule vs  manager schedule Leaning on frameworks Getting honest feedback Damn Good Marketing Niche Freelancing Trend of small business acquisition The perfect sales pitch The perfect Ad Resources: Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook One Day Design Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)

"I think the visibility that I get with a lot of partnerships is probably one of the most important metrics for me right now. But in the past, it's been everything. I think a huge one is also how many people sign up for my free products because I think that's a better measure of visibility and potential leads and potential long-term prospects, as well." - Francheska Martinez   Francheska Martinez is a bodyweight and functional training coach in Austin, Texas. She is an ONNIT Academy, ANIMAL FLOW, and Paid-Free Performance Specialist. Known as FrancheskaFit on social media, she is recognized for her signature flows integrating primal movements, mobility, and dynamic training. She currently balances in-person coaching, an online coaching business, and hosting international retreats. In this interview, Francheska talks about how she got started in the fitness industry and how she shares her day to day journey in the realm of fitness with digital marketing techniques.   Website: https://www.francheskamartinez.com Facebook: https://www.facebook.com/francheskafit/ LinkedIn: https://www.linkedin.com/in/francheskafit/  Instagram: https://www.instagram.com/francheskafit/  YouTube: https://www.youtube.com/c/FrancheskaFit

Show Links:00:25: Welcome Nick Lafferty, Head of Growth Marketing at Loom00:51: Important pre-executive pitch steps to ensure it's received well6:23: What to do in your first 30 days at an organization9:27: How to execute a pitch to your executive team12:14: Scale-back on projections, keep it realistic15:01: How to deal with push back, unrealistic time expectations17:29: Common mistakes when failing to get buy-in20:12: How to execute after making the pitch24:17: How to overcome obstacles within an organization26:24: Is SEO education necessary pre-pitch?29:00: Final tips, tactics, and recommendations32:18: Using domain authority to give time expectationsShow Links:Follow Nick on LinkedInFollow Ross on TwitterSend us an email

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