Podcasts about growth marketing

"Hey – So what do you do?” Why is it that we always default to work when we get this question. its like many of us have let our jobs become the center of how we see ourselves. This slowly happens to many of us, as work occupies more mental and emotional space.I asked 50 people in martech and operations how they stay happy under sustained pressure. This 3 part series – titled “50 Operators share the systems that keep them happy” explores each of these layers through the lived experience of operators who feel the same pressure you probably feel right now.Today we close out the series with part 3: meaning. We'll hear from 19 people and we'll cover:(00:00) - Teaser (01:08) - Intro / In This Episode (04:27) - Rich Waldron: Auditing Whether Work Is Actually Moving (06:49) - Samia Syed: Tracking Personal Growth (08:33) - Jonathan Kazarian: Tracking Growth Across Life Health and Work (10:11) - Kim Hacker: Choosing Roles With Daily Visible Impact (12:21) - Mac Reddin: Checking Work Against 3 Personal Conditions (14:11) - Chris Golec: Choosing Early Stage Building Work (15:19) - Hope Barrett: Feeding curiosity across multiple domains (17:45) - Simon Lejeune: Treating work like a game (19:52) - Ana Mourão: A mental buffer between noticing and doing (21:46) - Tiankai Feng: Anticipation planning (25:30) - István Mészáros: Choosing Who You Are When Work Ends (29:52) - Danielle Balestra: Feeding Interests Unrelated to Work (31:42) - Jeff Lee: Continuing to Build Personal Projects After the Workday Ends (33:23) - John Saunders: Keeping a builder practice outside of work (34:41) - Ashley Faus: Group Creative Rituals Outside of work (37:40) - Anna Aubucho: Maintaining a second self through solo creative practice (39:56) - Ruari Baker: Preserving Identity Through Regular Travel (42:15) - Guta Tolmasquim: Building a personal product roadmap (45:37) - Pam Boiros: Feeding identities that have nothing to do with work (47:52) - Outro All that and a bunch more stuff after a quick word from 2 of our awesome partners.A lot of the operators I chatted with don't talk about happiness like it suddenly arrives. They describe it as something you feel when things actually start to move. Our first guest gets there right away by tying happiness directly to progress, the kind that tells you you're not stuck.Rich Waldron: Auditing Whether Work Is Actually MovingFirst up is Rich Waldron, Co-founder and CEO at Tray.ai. He's also a dad, and a mediocre golfer.Progress sits at the center of Rich's definition of career happiness. He treats it as a felt sense rather than a dashboard metric. When work advances in a direction that makes sense to him, his energy steadies. When that movement slows or stalls, frustration surfaces quickly and spreads into everything else. That feeling becomes a cue to examine direction rather than effort.“Happiness is mostly driven by progress.”That framing resonates because it names something many operators struggle to articulate. Long hours can feel sustainable when the work moves forward. Light workloads can feel draining when days repeat without traction. Progress gives work narrative weight. It answers a quiet internal question about whether today connects to something that matters tomorrow.Rich also points to patterns that erode meaning over time.Roles with little challenge dull attention, even when the pay is generous.Constant activity without visible change breeds irritation that lingers after work ends.Both conditions interrupt momentum. The mind keeps searching for movement that never arrives. Rest stops working because unresolved motion occupies every quiet moment.Progress also shapes identity beyond work. When things move in the right direction, attention releases its grip on unfinished problems. Rich links that release to showing up better at home. He describes being more present as a parent because mental energy is no longer trapped in work that feels stuck. Forward motion restores proportion. Work keeps its place as one part of a full life rather than the dominant one.Balance emerges as a byproduct of this orientation. You choose problems that move. You notice when progress fades. You adjust before frustration hardens into burnout. That rhythm preserves meaning over long career arcs and keeps work aligned with the person you want to remain.Key takeaway: Track progress as a signal of meaning. When your work moves in a direction you respect, it stays contained, your identity stays intact, and the rest of your life receives the attention it deserves.Samia Syed: Tracking Personal GrowthThat's Samia Syed, Director of Growth Marketing at Dropbox.  She's also a mother, outdoor fanatic, and an avid hiker.Progress became the scorecard Samia relies on to keep her career from consuming her sense of self. Early professional years trained her to chase perfection, because perfection looked measurable, respectable, and safe. That mindset quietly tightened the frame around what counted as a good day. Effort increased, expectations rose with it, and satisfaction stayed elusive because the standard never settled.Progress creates a different rhythm. It shows up in motion you can recognize without squinting. Samia pays attention to signals that accumulate instead of reset:Teams moving forward together rather than cycling through urgency.People developing judgment and confidence over time.Personal growth that feels lived-in rather than optimized.A child learning, changing, and surprising you in ways no metric could predict.That framing matters because it ties work back to a broader life rather than isolating it. Progress carries meaning when it connects professional effort to personal identity. Samia talks about watching her daughter grow with the same care she gives to her team's evolution. Growth becomes something you witness and participate in, rather than something you chase or defend. That mindset keeps work from becoming the only place where worth gets measured.“Anchoring on perfection as your metric for happiness sets you up for unhappiness. Progress is where I find it now.”Many careers quietly reward polish over development and composure over learning. Progress resists that pressure by valuing direction and continuity. It leaves room for ambition while protecting a sense of self that exists beyond job titles. You still push forward, but you also recognize that your life holds meaning across roles, seasons, and relationships that no performance system can fully capture.Key takeaway: Track progress instead of perfection. Pay attention to growth across work and life, because meaning comes from seeing yourself develop over time, not from chasing a standard that keeps moving.Jonathan Kazarian: Tracking Growth Across Life Health and WorkThat's Jonathan Kazarian, Founder & CEO of Accelevents. He's also father and a frequent sailor.Jonathan keeps work from consuming his identity by actively measuring progress in more than one place at the same time. He pays attention to movement in business, health, and personal life, and he revisits those signals regularly. That habit creates distance between who he is and what he works on. Work becomes one lane of progress instead of the entire road.Growth carries real weight in his thinking because it shows up as momentum you can feel. He talks about forward movement as something tangible, the sense that effort today pushes life somewhere better tomorrow. Setbacks still happen, but they do not erase t...

Find out more about Garrett and the Neubie at Neu.fit Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- How New Fit's "NEUBIE" Direct Current Device Transforms Rehab, Performance & Recovery | Garrett Interview Pat Rigsby interviews Garrett, founder of New Fit (NEU for neurological + fit), about the NEUBIE ("neuro bioelectric") direct current device and how prioritizing nervous system function can impact rehabilitation, chronic pain, fitness, and athletic performance. Garrett shares his background as a college hockey player and physics major whose injuries and frustration with traditional PT led him to functional neurology, direct current stimulation, and ultimately creating NEUBIE after years of clinical work in Austin and graduate study in neuroscience. They discuss NEUBIE's "mapping" process to identify guarding, excess tension, inhibition, and hypersensitivity patterns, and how direct current can accelerate neuromuscular reeducation to quickly change function—highlighting examples like improved shoulder range of motion in a single session and the "master reset" vagus nerve stimulation-style protocol for recovery. Garrett explains New Fit's growth to 400–500 U.S. clinics plus international distributors, mentions exposure through athletes like Saquon Barkley and discussions on Joe Rogan's podcast, and outlines research including a 150-patient diabetic peripheral neuropathy study comparing TENS (AC) to NEUBIE (DC), showing significant improvements in pain, sensation, ADLs, EMG amplitude, and nerve conduction velocity with direct current. For gym owners and performance facilities—especially those serving older populations—Garrett covers applications for loading muscles with less joint strain, references bodybuilding use (including Dexter Jackson's reported leg improvements leading to a 4th-place Mr. Olympia finish at age 50), and cites University of South Florida studies showing similar acute responses and 8-week muscle growth compared to traditional resistance training. They close with what's next (more research, next-gen innovation, and exploring AI) and how providers or individuals can learn more via www.new.fit and the provider directory. 00:00 Welcome + Meet Garrett & the NEU Fit Mission 02:10 Origin Story: Hockey Injuries, Functional Neurology & Direct Current 03:39 Building the NEUBIE: From UT Austin Clinic to Creating the Device 04:28 How NEUBIE Works: Mapping, Guarding Patterns & Fast Function Changes 08:30 Growth & Marketing: 400–500 Clinics, Pro Sports, Rogan & Industry Shows 12:27 Clinical Proof: Diabetic Neuropathy Study (Direct Current vs TENS) 14:13 For Gym Owners: Compliance + Hypertrophy, "Digital Weight" & Case Studies 19:14 Research on Muscle Growth + Performance & Assessment in Training Facilities 22:12 What's Next: More Research, Product Innovation & AI Integration 24:17 How to Get Started: Website, Provider Directory, Training & Closing

Les dés sont pipés. La représentation que l'on a de l'entrepreneuriat n'est pas en ligne avec ce que l'on vit quand on entreprend. Dans cet épisode, je vous donne ma vision du succès.Autres épisodes qui pourraient vous plaire : Pourquoi rester solopreneur ?Solopreneur nouvel eldorado ?Comment allier plaisir et succès avec Edgar Grospiron---------------

Les publicités du Super Bowl ne sont plus de simples messages commerciaux. Elles sont devenues des moments de divertissement attendus, commentés et parfois plus mémorables que le match lui-même.Dans cet épisode, vous découvrirez pourquoi le Super Bowl est un laboratoire unique pour comprendre l'économie de l'attention actuelle, et surtout ce que les marques peuvent en retenir, même sans budgets XXL.Dans cet épisode, vous apprendrez :Pourquoi le Super Bowl reste une anomalie dans un monde dominé par le scroll et le skipPourquoi acheter un spot ne suffit plus, et ce que signifie vraiment “mériter l'attention”Ce que les marques sans budget Super Bowl peuvent appliquer dès maintenant dans leur marketingPublicités évoquées dans l'épisode :Basecoin et les backstreet boysClaude et sa parodie de ChatGPTBudweiser et son regard ironique sur l'émotion publicitairePepsi et la récupération d'un mème corporate devenu viralDunkin' et son hommage assumé à la pop culture des années 90Novartis et l'usage de l'humour pour aborder un sujet médical sensibleAmazon et l'auto-dérision autour de la toute-puissance de l'IA via Alexa---------------

In this episode of The Long Game Podcast, Alex Birkett sits down with Josh Spilker, Head of Search Marketing at AirOps, to explore how content teams are evolving in response to AI, automation, and changing search behavior. Josh draws on his background in SEO, writing, and systems thinking to outline why traditional content marketing models are breaking down and what's replacing them.They discuss the concept of content engineering, including how workflows, brand context, and AI-assisted processes change the way teams create, refresh, and scale content. The conversation also covers identity shifts for marketers, the growing complexity of search surfaces, and where real differentiation and business value are created as content production becomes easier.Key TakeawaysContent engineering represents a shift from one-off content creation to building systems that manage, update, and scale content across channels.  AI lowers the marginal cost of content, but differentiation still comes from strategy, brand context, and human editorial judgment.  Modern content teams increasingly separate roles between content strategy and content engineering, even if one person covers both in smaller orgs.  The expansion of search surfaces and longer, more contextual queries increases demand for more specific and tailored content.  As traffic becomes less reliable as a KPI, teams need to focus more on conversion quality, brand presence, and downstream business impact.Show LinksVisit AirOps on LinkedInConnect with Josh Spilker on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

l y a trois ans, parler de personal brand, c'était accessoire.Puis le marché a explosé.Et tout le monde s'est jeté sur les mêmes recettes.Mêmes formats.Mêmes promesses.Résultat : tout le monde fait pareil et ça devient un peu fade.Après avoir accompagné +300 entrepreneurs à devenir des figures d'autorité via Agence Personnelle, le verdict est tombé.Les GROS leviers ne sont pas ceux que tout le monde copie.Voici 5 leviers sous-estimés selon moi :Accède au récap ici → https://linktw.in/MIgtliMERCI LES BIG BOSSEnvie d'accélérer votre croissance et de rencontrer les bons partenaires ?Les BigBoss, c'est le club qui connecte décideurs et prestataires.— Matchmaking ciblé— Contenus exclusifs— Deal making convivialRDV ici pour nous rejoindre : https://linktw.in/XJRqWS

Pressure at work rarely stays contained within the job. It spills into family life, friendships, and daily relationships. I asked 50 operators how they stay happy while managing responsibility at work and at home. This 3 part series – titled “50 Operators share the systems that keep them happy” explores each of these layers through the lived experience of operators who feel the same pressure you probably feel right now. Today we continue with part 2: connection, the relationships that recharge you and keep you standing when the work would otherwise knock you sideways.We'll hear from 17 people and we'll cover:(00:00) - Teaser (02:00) - In This Episode (04:30) - Eric Holland: Limiting Slack and Prioritizing Family Time (05:33) - Meg Gowell: Shared Family Routines (08:31) - David Joosten: Filtering Reactive Work So Time Stays With Family (10:30) - Aboli Gangreddiwar: Designing Work to Enable Family Travel (12:01) - Kevin White: Separating Career Drive From Family Identity (13:42) - Joshua Kanter: Daily Family Rituals (18:07) - Gab Bujold: Daily Check-Ins With a Trusted Work Partner (22:30) - Anna Leary: Treating Workload Stress as a Shared Problem (24:31) - Angela Rueda: Shared Problem Solving Conversations (26:50) - Blair Bendel: Using In Person Conversations to Stay Grounded (29:28) - Matthew Castino: Work Satisfaction Correlates Strongly With Team Relationships (33:17) - Aditi Uppal: Connection as a Feedback Loop (35:48) - Alison Albeck Lindland: One Social System Across Work and Life (37:34) - Rajeev Nair: Human Bonds Absorb Pressure Before Burnout (40:12) - Chris O'Neil: Filtering Work Through People and Problems That Matter (42:24) - Rebecca Corliss: Creativity as a Shared Emotional Outlet (44:24) - Moni Oloyede: Teaching as a Living Relationship (45:50) - Outro Connection starts with who you protect time for. Our first guest begins there, shaping his work around people who refill him and drawing hard lines around anything that steals those moments away.Eric Holland: Limiting Slack and Prioritizing Family TimeFirst up is Eric Holland, a fractional PMM based in Pennsylvania, and the co-host of the We're not Marketers Podcast. He's also a dad and runs a retail apparel startup. Eric shapes his happiness around people before tasks. He pares his work down to projects shared with colleagues he enjoys being around, and that choice changes the texture of his days. Conversations feel easier. Meetings end with momentum instead of fatigue. You can hear a quiet confidence in how he describes work that feels relational rather than transactional.Family anchors that perspective in a very physical way. Nearly every weekend, from late November through Christmas, belongs to his ten-month-old son. These are not abstract intentions. They are mornings that smell like coffee and pine needles, afternoons on cold sidewalks, and evenings defined by routine rather than inboxes. Time with his son creates emotional weight that carries into the workweek and keeps priorities visible when deadlines start to blur.Eric also draws a firm boundary around digital proximity. Slack does not live on his phone, and that decision protects the moments where connection needs full attention. The habit most people recognize, checking messages during dinner or while holding a child, never has a chance to form. Presence becomes simpler when tools stay in their place.The system he describes comes together through a few concrete moves that many people quietly avoid:He limits work to collaborators who feel generous with energy.He reserves weekends for repeated family rituals that mark time.He removes communication tools from personal spaces where they dilute focus.Eric captures the point with a line that carries practical weight.“Delete Slack off your phone.”That sentence signals care for the relationships that actually hold you upright. Attention stays where your body is, and connection grows from that consistency.Key takeaway: Strong connections protect long-term happiness at work. Choose collaborators who give energy, protect repeated time with family and friends, and keep work tools out of moments that deserve your full presence.Meg Gowell: Shared Family RoutinesNext up is Meg Gowell, Head of Marketing at Elly and former Director of Growth Marketing at Typeform and Appcues. She's also a mom of 3.Remote work compresses everything into the same physical space. Meetings happen steps away from the kitchen. Notifications follow you into the evening. Meg treats that compression as something that requires active design. She and her husband both work remotely, so separation never happens by accident. It happens because they decide when work stops and family time starts, and they repeat that decision every day.That discipline shows up in how she leads at Typeform. An international team creates constant overlap and constant absence at the same time. Someone is always offline. Someone is always mid-day. Ideas surface at inconvenient hours. Meg sends messages when they are top of mind, and she pairs them with clear expectations about response time. People answer when they are working. Evenings stay intact. That clarity removes the quiet pressure that turns collaboration tools into stress machines.Connection at home runs on small rituals that happen often. Family dinner stays protected. Phones stay off the table. Conversation has shape, which keeps it from drifting back to work. One simple routine anchors the evening.Each person shares a positive moment from their day.Each person shares a hard moment.Everyone gets space to talk without interruption.“We have a game we play called Popsicle and Poopsicle where each person says a positive thing from their day and a negative thing from their day.”The table sounds different when everyone is present. You hear voices instead of keyboards. You notice moods. Kids learn that their experiences matter. Adults slow their breathing without realizing it. Work fades because attention has somewhere better to land.These habits teach through repetition. Kids learn priorities by watching how time is protected. Teams learn boundaries by watching how leaders behave. Meg models presence through behavior rather than explanation. She sits down. She listens. She disconnects. Those signals travel further than any policy ever could.Career decisions follow the same logic. Meg focused on the life she wanted to live and then shaped work around it. Dinner with her kids mattered. Time away mattered. Flexibility mattered. That perspective runs against an industry that rewards visibility and constant availability. Many people chase recognition and wonder why their days feel thin. Meg invested in connection and built everything else around it.Key takeaway: Connection grows when time is defended on purpose. Protect shared moments, set expectations clearly, and let daily behavior show people where your attention truly belongs.David Joosten: Filtering Reactive Work So Time Stays With FamilyNext up is David Joosten, Co-Founder and President at GrowthLoop and the co-author of ‘First-Party Data Activation'. He's also a dad of 3.Connection shows up here through restraint. David talks about time as something that gets crowded fast, especially once you step into leadership roles where every problem arrives wearing the same urgent expression. Days fill with requests, escalations, and thoughtful edge cases that sound responsible in isolation. Taken together, they quietly displace the people ...

Growth marketing was built on continuous improvement — experiment, optimize, compound. But for many brand leaders today, growth no longer feels like it's compounding. Despite more data, more tools, and more optimization than ever before, ROI is slipping and hitting growth targets is getting harder. That's not a discipline problem. It's a growth marketing model problem. In this pillar episode, I break down why the traditional growth marketing model — including the AARRR framework (Awareness, Acquisition, Activation, Retention, Referral, Revenue) — is no longer optimized for how modern consumers make decisions. Built for scale and efficiency in a general-market era, these models struggle in today's fragmented, identity-driven landscape. Drawing on insights from the American Marketing Association and a conversation with Bennie F. Johnson, this episode explores: Why growth marketing optimization is breaking down despite best practices How scale without intention creates friction across the funnel Where identity friction shows up across Awareness, Acquisition, Activation, Retention, and Revenue Why relevance — not reach alone — is now critical to sustainable growth How an identity-layered approach helps growth compound again This episode focuses on diagnosing why growth marketing stopped compounding — not tactical fixes, but how the underlying model needs to evolve to reflect how people actually make decisions today. If growth feels harder than it should, this episode explains why — and sets the foundation for what modern growth marketing requires now. Find out what's slowing your growth - www.frictionlessgrowthlab.com/quiz Interview with Bennie F. Johnson, CEO of AMA - https://www.frictionlessgrowthlab.com/trust-in-marketing-bennie-f-johnson/ How to use data to increase customer success for all - https://www.frictionlessgrowthlab.com/ep-146-how-to-use-data-to-increase-customer-success-for-all-with-deborah-pickett/

Le reach organique baisse, les algorithmes changent, et de plus en plus d'entreprises réalisent qu'elles ne maîtrisent plus vraiment leur communication sur les réseaux sociaux, LinkedIn compris.Dans cet épisode du Podcast du Marketing, je vous propose de prendre du recul sur cette dépendance croissante aux plateformes et d'explorer un levier souvent sous-estimé, mais pourtant essentiel. L'emailing.Vous découvrirez :> pourquoi l'email est aujourd'hui le seul média réellement maîtrisé, sans intermédiaire, sans algorithme, > pourquoi une base email solide constitue un actif stratégique majeur pour toute entreprise, qu'elle soit individuelle ou structurée.> pourquoi la newsletter est trop souvent mal comprise ou mal utilisée. > et ce que mes clients font pour faire décoller leur newsletter.Si vous cherchez à sécuriser votre communication, à mieux aligner marketing et business, et à reprendre le contrôle de leur portée dans un environnement de plus en plus instable, c'est épisode est fait pour vous. ---------------

Mason Cosby sits down with Gillian Hinkle to discuss the complexities of marketing within a portfolio company. When an organization moves from a single product to a suite of services, marketers often struggle to build intentional sequencing. Gillian shares her approach to identifying customer behaviors and mapping the overlap between different buying committees.ㅤShe explains why you cannot go it alone: you must work with other teams to find commonalities in lead information and problem sets. A critical part of her strategy is to market to the internal sales team first. If sellers do not understand the deal cycle or how a new product addresses a specific pain point, they will not present it to their customers.ㅤGillian also details how to protect the customer relationship by validating data with product managers before launching a campaign. She emphasizes the importance of "small measures"—tracking observable behaviors and engagement rates in internal channels like Slack—to understand program success before revenue numbers come in.ㅤGuest BioGillian Hinkle is a seasoned marketing leader currently serving as the Senior Director of Product Marketing at Salesforce, with a focus on Heroku, a cloud platform as a service (PaaS). Her career trajectory transitions from an initial background in arts administration and education to technical B2B marketing leadership in the SaaS and cloud infrastructure sectors. Before joining Salesforce, Hinkle served as Director of Growth Marketing at Earnix.ㅤWhat We CoverUsing behavioral data to identify which customers are ready for expansion products.How to map the overlap between different buying groups—like marketing buyers versus data buyers—in a portfolio company.Why you must understand sales compensation before asking account managers to sell a new product.The strategy of "marketing to sellers" first: using enablement sessions to test if an offer is right for the current market.Protecting customer relationships by excluding unqualified accounts and validating pain points with product teams.Using Slack channels and lists to manage program execution and track internal engagement.The importance of reporting "small measures" and observable behaviors when revenue data is not yet available.ㅤResourcesHeroku: A cloud platform as a service (PaaS) supporting several programming languages.Slack: The primary communication tool Gillian uses for program management.

In this Kitchen Side episode of The Long Game Podcast, Alex and David are joined by Nick Lafferty from Profound to unpack how teams are navigating AI search visibility amid shifting metrics, attribution challenges, and unclear best practices.They discuss how companies choose which prompts to track, why case studies in AI search are hard to define and share, where brand and citations fit into AI-generated answers, and what organizational bottlenecks are preventing teams from acting on AI search insights.Key TakeawaysPrompt selection matters, but most teams underestimate how much customer language and internal feedback should shape what they track in AI search.AI search case studies are difficult to standardize because visibility depends heavily on prompt framing, attribution models, and competitive sensitivity.Revenue and self-reported attribution remain the most reliable signals as clicks, impressions, and rankings become less dependable.Problem-based prompts frequently surface brand recommendations, even when users don't explicitly ask for tools or products.Citation share acts as an influence layer, shaping future AI responses even when a brand isn't directly recommended in the output.Brand-building activities upstream of content can meaningfully impact AI visibility by associating a company with specific problem spaces.AI search ownership is increasingly cross-functional, spanning growth, SEO, PR, comms, and product marketing rather than a single team.Internal resourcing and approval processes are major bottlenecks, especially for off-site efforts like Reddit and YouTube.Show LinksVisit Profound on LinkedInConnect with Nick Lafferty on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Il y a un fantasme dans l'entrepreneuriat : Croire que ceux qui réussissent sont les "cool kids" qui ont tout depuis le départ. Le talent, le réseau, les investisseurs....Mais la réalité ? Ce sont les vilains petits canards qui gagnent. Je vais te révéler pourquoi partir de rien est ta plus grande force. Quand on n'a pas le choix, on prend les meilleures décisions. On ne gâche pas un euro. On maximise chaque retour sur investissement. Et c'est exactement dans ces moments-là qu'on construit les business les plus rentables. Accède au récap ici → https://linktw.in/dKynTRMERCI ACASIFini les galères de compta…! Acasi est le copilote rêvé pour les indépendants :comptabilité automatiséedéclarations fiscales simplifiéestout connecté à ta banqueTesté et approuvé par +10 000 pros : https://linktw.in/mpWGJX

Le positionnement est un fondamental : c'est ce qui fait qu'on vous identifie, et c'est qui vous évite de partir dans tous les sens. J'ai demandé à une autre podcasteuse de nous donner sa recette secrète, je vous demande d'accueillir tout de suite Laurie Giacobi.Autres épisodes qui pourraient vous plaire : Construire ses valeurs de marque avec Anthony BourbonC'est quoi la plateforme de marque ?---------------Pour travailler avec moi vous pouvez :> Choisir une formationStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)Stratégie Advocacy : Donnez les clés de LinkedIn à vos employés (à venir)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

Meet Noah Thomas, Head of Growth Marketing at Mintec Global, the leading provider of commodity price data, forecasts, and market intelligence for the food industry. Noah shares how Mintec Global helps businesses navigate the complexities of commodity pricing, ensuring fair prices for buyers and sellers. He also discusses effective website conversion strategies, the importance of AB testing, and his vision for a seamless data pipeline to visualize the full buyer journey.

Send us a textGuest: Lara Shackelford, SVP of Growth Marketing at iCapital -- Most SaaS companies are investing heavily in AI, yet many struggle to see meaningful ROI. In this episode of SaaS Backwards, Lara Shackelford—SVP of Growth Marketing, MarTech, and CRM at iCapital—breaks down why AI initiatives fail without the right systems, governance, and change management.Lara explains how AI-powered revenue systems should be designed across the full customer lifecycle, from demand generation through customer success. She introduces the concept of “agent sprawl,” outlines why AI readiness assessments are critical before scaling automation, and shares practical examples of signal-based marketing and sales automation that actually work.This conversation is essential listening for SaaS CROs, CMOs, and RevOps leaders looking to align AI strategy, revenue operations, and go-to-market execution.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

>> Répondez à l'étude 'CMO & Marketing 2026: priorités, arbitrages et nouveaux équilibres' et recevez les résultats en priorité

Évoluer dans sa carrière de PMM ne se résume pas à cocher des compétences ou à changer de titre.Pour en parler, j'accueille Julie Schaffer, PMM Director chez Smartly.On parle de ce qui fait réellement la différence quand on veut progresser, prendre plus de responsabilités et gagner en crédibilité.Julie a évolué rapidement dans sa carrière, de l'évènementiel en France, à PMM contributrice individuelle chez Google, pour devenir aujourd'hui PMM Director : elle partage un retour d'expérience très concret sur les leviers souvent sous-estimés de la progression en Product Marketing.On discute notamment de posture, de communication et de gestion des parties prenantes, avec une conviction forte : les compétences PMM sont nécessaires, mais insuffisantes pour passer les caps de carrière.Découvrez : 

O que você vai aprender neste episódio: O mercado de mídia fora de casa cresceu 40% em 2024, e se você ainda acha que OOH é só para os "gigantes" como Coca-Cola e Google, este papo vai mudar seu jogo. Recebemos Stefanie Trotta, Growth Marketing na Eletromídia, para desmistificar a mídia exterior e mostrar como marcas de todos os tamanhos estão usando a geolocalização para dominar bairros e converter mais.Destaques do papo:- A armadilha do Last Click: Por que focar apenas na métrica digital está deixando sua marca míope (e o dado de que 82% dos resultados não vêm do último clique).-Democratização do OOH: Como anunciar em prédios e elevadores com investimentos a partir de R$ 190,00 através da plataforma Aqui Ads.- O Caso da Loja de Doces: Como um e-commerce no iFood aumentou seu faturamento em 23% usando telas em shoppings.- Estratégia Always On: Por que campanhas com mais de 7 semanas têm o dobro da efetividade.

Tout le monde panique.La bulle LinkedIn

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Harvey Lee delves into the misconceptions surrounding product marketing, emphasizing its intangible nature and the importance of communicating in revenue terms. You will understand why you should demonstrate your value through measurable outcomes and how to do it effectively. Harvey Lee is a Product Marketing leader with over 30 years of experience across companies like Microsoft and the Product Marketing Alliance. From individual contributor to VP, Harvey is now a fractional PMM and consultant, and the #1 ranked Product Marketing creator on LinkedIn by Favikon.if you want to get practical advice on how to effectively showcase the contributions of product marketing to ensure job security and recognition within the company this episode will make the difference. RESSOURCES

J'ai mis 15 ans à comprendre un truc :Être bon ne suffit plus.Aujourd'hui, il faut être vu.Il faut être crédible.Avant, on admirait les diplômes, les talents, les physiques parfaits.À l'ère de l'IA, ce sont les leaders d'opinion qui émergent.Mais devenir une référence, ce n'est pas poster 3 fois par semaine.C'est un vrai pivot.Un pivot qui oblige à se demander :Qui ai-je vraiment envie d'être dans 1 an ?Dans 3 ans ?Dans 5 ans ?Alors si tu veux devenir incopiable et inclassable, voici mes 5 leçons.MERCI HISCOXQuand on est indépendant, une erreur, un oubli ou un client mécontent peut devenir une ruine. Hiscox est l'assureur spécialiste des indés et des TPE depuis +30 ans.Dommages causés chez le clientFautes professionnellesManquements contractuelsSouscription simple et rapide, 100 % en ligne !Devis gratuit ici : https://linktw.in/GitsRd

Acheter c'est faire un effort, parce qu'acheter c'est prendre une décision. Et votre cerveau préfère éviter de prendre une nouvelle décision s'il n'y est pas obligé. Donc si vous voulez vendre ce que vous avez à vendre, il va falloir donner un coup de pouce au cerveau de votre acheteur.Je vous propose 5 stratégies pour aider votre acheter à prendre une décision.Autres épisodes qui pourraient vous plaire : Construire sa chance avec Béatrice de MontilleLes 4 étapes d'un tunnel de vente qui convertitL'art de convaincre pour vendre---------------

>> Répondez à l'étude 'CMO & Marketing 2026: priorités, arbitrages et nouveaux équilibres' et recevez les résultats en priorité

Découvrez le parcours de Julie Schaffer, Product Marketing Director chez Smartly, installée à New York.Julie a commencé sa carrière dans l'événementiel en France, avant de découvrir le métier de PMM aux États-Unis chez Google. Après plusieurs expériences, elle a gravit les échelons jusqu'à être PMM director chez SmartlyDans cet épisode, elle nous raconte avec passion et humilité son parcours :

On This week's episode of The Marketing Stir, Ajay and Vincent are joined by Rick Martira to discuss his work as a Growth Marketing, and Media executive. Tune in to learn about Rick's strategy for personalized and targeted content, as well as his advice for newcomers.

Souvent, on a l'impression que ceux qui marchent ont du succès parce qu' “ils ont des abonnés”. C'est LA question qu'on me pose le plus souvent. “Par quoi on commence ?” Si je perdais tout demain — mon audience, ma crédibilité, mon business — voici exactement ce que je ferais. Pas pour retrouver ce que j'avais. Pour aller 3 fois plus vite. Parce que j'ai compris un truc : la plupart des gens font tout dans le mauvais ordre. Ils créent du contenu avant d'avoir un positionnement. Ils cherchent des clients avant d'avoir un écosystème. Résultat : ils s'épuisent pour rien. Une marque personnelle, c'est comme savoir pêcher. Si demain tu perds ta canne, tu sais exactement quoi faire. Voici la méthode pour repartir de zéro.Accède au récap ici → https://linktw.in/bybjhLMERCI ACASIFini les galères de compta…!Acasi est le copilote rêvé pour les indépendants :comptabilité automatiséedéclarations fiscales simplifiéestout connecté à ta banqueTesté et approuvé par +10 000 pros :https://linktw.in/mpWGJX

Today, my guest is Charles Gaudet. Charles is the CEO of Predictable Profits. He has helped clients generate over a billion in revenue by solving The Founders Trap where successful entrepreneurs become their businesses biggest bottleneck, and in just a minute, we're going to speak with Charles Gaudet about escaping The Founder's Trap.   https://predictableprofits.com/ https://www.linkedin.com/in/charlesgaudet  

>> Répondez à l'étude 'CMO & Marketing 2026: priorités, arbitrages et nouveaux équilibres' et recevez les résultats en priorité

Product Marketing is still one of the most misunderstood roles in tech.Too often, PMMs are undervalued, mis-scoped, or reduced to “just doing the slides.”In this episode, I'm joined by Harvey Lee, a Product Marketing leader with over 30 years of experience across companies like Microsoft and the Product Marketing Alliance. From individual contributor to VP, Harvey is now a fractional PMM and consultant, and the #1 ranked Product Marketing creator on LinkedIn by Favikon.Together, we unpack why the PMM role remains unclear in so many organizations, what Product Marketing is really responsible for, and how PMMs can reclaim their impact and credibility.In this conversation, we cover:Why Product Marketing is still misunderstood after decades of existenceThe real scope of the PMM role beyond slides, launches, and enablementWhat PMMs can do to clarify their value inside their organizationHarvey's transition from corporate leadership roles to independent consultingCareer lessons, strong opinions, and a preview of his upcoming bookIf you're a PMM who has ever felt misunderstood, undervalued, or stuck explaining your role, this episode will give you clarity, confidence, and a necessary reality check.RESSOURCES

+200 mails par jour. Administratif. Création de contenu. Management. Légal. RH.Comme tous les entrepreneurs, je fais ça dans la douleur.On a tous notre zone de génie, ensevelie sous les corvées qui ruinent notre productivité.Personne n'est expert de tous les sujets.Alors, que tu sois solo ou en équipe, les agents IA vont changer ta vie.Selon Bill Gates, dans les années à venir, tout le monde aura un agent personnel IA.Chose improbable : on pensait que l'IA s'attaquerait aux tâches physiques. Mais elle automatise les métiers intellectuels.Les agents IA vont transformer notre rapport au travail, à la santé, et même au sens de nos vies.J'ai invité Yoan Drahy, cofondateur de Limova, pour tout nous expliquer...Accède au récap ici → https://linktw.in/rbBDIpPOUR PLUS D'INFORMATIONS SUR LIMOVA : https://linktw.in/BIfrRDAvec le code Marketingsquare10 : 10% de réduction sur l'abonnement mensuel Avec le code Marketingsquare25 : 25% de réduction sur l'abonnement annuel

Il y a 5 ans, je n'aurai jamais osé rêver d'être Entrepreneur.À 21 ans, je m'envole pour New York

Your “source of truth” for customer acquisition isn't GA4. It's what people tell you when they sign up — and right now, that story is changing fast.In this episode, we unpack a simple but brutally effective tactic: adding a required “How did you hear about us?” field to your signup form — and using that data to understand where real discovery is happening. The surprise? More and more B2B customers are saying social media, even when analytics tools claim otherwise.But here's the deeper shift: organic social is hard to measure… unless you track the right trailing indicator. That indicator is branded search.You'll learn how to use Google Search Console to track brand-name impressions over time, why it's becoming the only KPI that matters for modern founder-led marketing, and how branded search creates a defensible moat competitors can't easily steal.If you're planning your marketing strategy for 2026, this is the measurement system you need.What You'll LearnWhy signup form attribution is often more reliable than your analytics dashboardsThe biggest B2B acquisition shift happening right now: from search → socialWhy organic social is nearly impossible to ROI… and how to measure it anywayThe “branded search” metric that acts as a trailing indicator for social discoveryWhy branded search is a marketing moat your competitors can't take from youHow to build a branded-search chart using Google Search Console in minutesThe exact prompt to pull branded impressions by query and track them over timeTimestamps00:00:00 - Customer Discovery Starts at Signup00:00:10 - The Shift: Search → Social00:00:31 - Why Organic Social Now Matters Most00:00:52 - The Measurement Problem (and the Fix)00:01:12 - Branded Search = Your Trailing Indicator00:01:33 - Why Branded Search Is a Moat00:01:54 - Where to Invest Time, Money, and Energy00:02:04 - The 2026 Strategy: Grow Brand Searches00:02:15 - How to Track Branded Search in GSC00:02:25 - Building the Branded Impressions Chart00:02:46 - Live Demo: Google Search Console Setup00:03:07 - Final ThoughtsKey Topics & Insights1. Signup Attribution Beats Analytics (Almost Every Time)One of the fastest ways to understand how customers actually found you is simple: add a required “How did you hear about us?” field in your signup form.Why it works:It captures customer intent in their wordsIt reveals channels analytics often misattributesIt shows the real discovery story (not the last-click story)And the punchline: it often contradicts what GA4 says.2. The B2B Discovery Shift: Search → SocialIf you've been paying attention to the data, something big is happening:People aren't discovering new software products through search anymore. They're discovering them on social — then Googling them afterward.This shift has accelerated over the past 12–18 months. Even in B2B, where trends typically lag behind DTC.What this means:SEO is no longer the first touchpointSocial is becoming the top-of-funnel discovery engineSearch is evolving into a validation channel3. Organic Social Has a Measurement ProblemThe hardest part about investing in organic social is that it's difficult to tie to ROI.Whether you're doing:Founder-led contentCreator sponsorshipsCommunity distributionOrganic growth loops…it doesn't fit neatly into traditional attribution.So instead of forcing bad ROI models, track the trailing indicator that proves social discovery is working.4. Branded Search Is the Trailing Indicator That MattersHere's the key idea:When someone discovers your product on social, they don't click your link. They Google your name.That branded search becomes the measurable proof:A discovery event happenedPeople care enough to look you upYour brand is entering the market's memoryThis is why branded search growth is one of the strongest indicators of momentum.If branded search is increasing month-over-month, your brand is winning.5. Branded Search Creates a Defensible MoatThis is where it becomes more than measurement — it becomes strategy.Branded search is difficult for competitors to steal. Once people are searching your name, you own that demand.The only way competitors can interfere:They bid on your brand in Google AdsThey try to outspend youOr they attempt to confuse the marketBut that's expensive, obvious, and usually temporary.So branded search is not only a KPI — it's defensibility.6. How to Track Branded Search in Google Search ConsoleThis is the tactical part.To track branded search over time, you want a chart that shows:Impressions over timeFor queries containing your brand nameCaptured in every format your audience might type itAnd this is surprisingly easy to pull from Google Search Console.7. The Exact Chart & Prompt to Build ItThe goal is to extract Search Console impressions where queries include your brand name.Example prompt:“Build a chart showing total impressions over time for queries containing ‘YOURBRAND'.”Then your job becomes simple:Increase branded impressions month-over-month through:social contentdistributioncreator partnershipspodcast mentionsrepeated brand exposureconsistent visibilityThis becomes the clearest signal that marketing is compounding.Action Steps (Do This Today)Add a required “How did you hear about us?” field on signupReview responses weekly (and compare against analytics)Use Google Search Console to track branded query impressionsCreate a monthly KPI: branded impressions growthUse branded search growth as the scoreboard for your organic social effortsSponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

In this Kitchen Side episode of The Long Game Podcast, Alex Birkett and the team unpack a question that's coming up more and more: who actually “owns” being found in AI search—and what AI visibility means for modern marketing teams. They explore why the “AI is killing SEO” debate misses the point, and how AI search is collapsing traditional channel boundaries while changing how buyers discover brands.They also dig into what's actually being cannibalized (undifferentiated, consensus content), how teams should rethink success metrics as clicks get harder to track, and what the velocity vs. quality debate looks like now—especially as some teams bet on subject-matter depth while others bet on scaled output with AI-assisted production.Key TakeawaysAI isn't “killing SEO” so much as reducing the value of undifferentiated, consensus content that used to earn easy traffic.Losing traffic doesn't automatically mean losing business value—teams should validate impact through conversions, leads, and pipeline, not sessions alone.AI visibility is increasingly a composite outcome of everything a company publishes and does (content, comms, brand, product, reviews, community, and customer experience).Measurement is getting harder as discovery shifts to “dark” channels (e.g., AI tools) and attribution breaks—teams may need new proxies and self-reported attribution.“Listicles dominate AI citations” may be partly a prompt and sampling bias problem—inputs strongly shape outputs and visibility reporting can be manipulated.The hardest visibility problem is higher up the funnel: influencing problem-aware searches before buyers even know what category or solution to ask for.Content teams are splitting into different bets: deep, SME-led quality (often from people who've done the job) vs. high-velocity production supported by AI.A modern in-house writer role trends toward “jack of all trades” output (research, PR-like writing, CEO comms, etc.), using AI to lower marginal cost without collapsing quality control.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

On a commencé 2025 timidement avec l'IA.On l'a fini avec des agents dans tous les sens.Le marketing s'est agentifié.Vous avez remarqué ?Et pendant ce temps, il est aussi devenu plus morcelé que jamais.Le traditionnel “tunnel Marketing” est challengé comme jamais.Plus personne n'achète comme en 2020, et ça explique pourquoi les ventes de certains se cassent la figure.Selon moi, ils n'ont simplement pas opéré ces 7 changements capitaux.Accède au récap ici → https://linktw.in/uJhRHuMERCI ACASIFini les galères de compta…! Acasi est le copilote rêvé pour les indépendants :comptabilité automatiséedéclarations fiscales simplifiéestout connecté à ta banqueTesté et approuvé par +10 000 pros : https://linktw.in/mpWGJX

If you're not getting cited by ChatGPT, your “AI SEO” strategy isn't working, no matter what your dashboards say. Most of it is observability theater: dashboards, charts, synthetic prompts — and zero actual placement.In this episode, we chat with Shawn Schneider, founder of Eldil AI, about what actually determines whether your company shows up in ChatGPT answers. The short answer: LLMs don't reward more content, clever prompts, or prettier dashboards. They reward a small set of trusted third-party sources — and most brands aren't mentioned in any of them.Shawn breaks down why observability alone creates a false sense of progress, how to identify the specific citations that dominate your category, and how to turn that insight into real placements through outreach and negotiation. We also unpack why Google Search Console is still the best signal we have for AI-driven queries, how to prioritize the one citation that actually matters, and what the first 30–90 days can look like when you do this correctly.GuestShawn Schneider — founder of Eldil AI, a GEO / AI SEO platform focused on identifying and securing the citations LLMs rely on most; helps brands and agencies win visibility in ChatGPT by targeting the power-law sources that shape AI answers.Guest LinksLinkedIn: https://www.linkedin.com/in/shawn-schneider-61b2b5207/ Company Website: https://www.eldil.ai/What You'll LearnWhy most GEO / AI SEO observability tools are meaningless without actual placements The only thing that reliably improves AI search visibility: citation placementsHow to use Google Search Console to surface AI fan-out queriesWhy synthetic prompt data is still unreliable (and what to trust instead)The power law of citations: why only 1–3 sources actually matterHow Eldil turns citation discovery into outreach and negotiated placementsWhat 30–90 days can look like when you secure the right citationWhich industries should invest heavily — and which should ignore this for nowWhy ChatGPT dominates referral traffic compared to other LLMsWhat happens when ads arrive inside AI search resultsTimestamps00:00 — GEO, AI SEO, AEO: noise vs. reality00:21 — Why observability tools don't move the needle03:55 — Where GEO tools get their data (and why it's messy)07:16 — Using Google Search Console as a prompt proxy09:40 — The three pillars: technical, content, authority12:07 — Citations as the dominant ranking lever13:07 — The power law: thousands of citations, one winner19:07 — How fast results actually show up20:39 — When building your own citation content makes sense30:41 — Which business models win with GEO37:11 — ChatGPT ads and the future of AI search41:32 — Where to find Shawn and closing thoughts Key Topics & Ideas1. Why dashboards feel good but don't create outcomes.Most tools are essentially “Google Analytics for LLMs”ChatGPT referrals rise naturally as usage increasesCharts go up even if you do nothingWithout placements, observability is just vanity2. The three common approaches in the market today:Guessing prompts with LLMsClickstream data sourced from Chrome extensions and brokersSynthetic prompts without transparencyEldil uses Google Search Console + Analytics as the best available proxy for real intent.3. How to spot AI-generated fan-out queries:50+ character queriesHigh impressionsLow or zero clicksThese often represent LLMs expanding short prompts into long-form searches.4. The three pillars: Technical, Content, AuthorityTechnical — can an LLM crawl and understand your site?Content — does useful information exist?Authority — does anyone credible back it up?Authority is the multiplier most teams ignore.5. What actually shapes AI answers:Citations are not backlinks, they are semantic explanationsLLMs repeatedly return to the same trusted sourcesThird-party listicles and niche blogs dominate citation share6. The Power Law of Citations10k–15k citations may exist200–300 matter1–3 actually move the needleIf you're not in those, content volume won't save you.7. The real workflow:Identify high-value customer questionsExtract dominant citationsRank them by weightContact site ownersNegotiate placementMonitor AI visibility and referral trafficThis is where most tools stop — and where Eldil focuses.8. How many placements do you need?Surprisingly few.You don't need 100 placementsYou need the right oneThen expand into adjacent verticalsThis is concentrated betting, not spray-and-pray SEO.9. Why GEO feels different from traditional SEO:You are inserting into sources that already rankChanges can show up in weeks, not yearsMeaningful referral growth often appears within ~60–90 days10. Who Should (and Shouldn't) Do ThisBest fit:High-ACV B2B SaaSLong buying cyclesHigh-LTV e-commerce (supplements, skincare)ICPs that already live in ChatGPTIf your customers do not use LLMs yet, start elsewhere.11. Why ChatGPT is the main eventBased on Eldil's data:ChatGPT referrals dwarf Perplexity and othersFor most companies, this is where focus belongsSmaller channels still matter for high-ticket sales12. What's coming nextPaid placements inside LLMsOrganic plus paid becoming a one-two punchCitation inventory getting expensive fastThe window for cheap dominance will not last.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

En marketing on veut un peu tous la même chose : exister.Alors on communique sur tous les supports qui nous tombent sous la main. Sauf que ça ne sert pas à grand-chose si vous manquez UNE étape : construire votre base emails. Parce que sans elle, les gens vous verront mais vous vous ne les reverrez jamais. Aujourd'hui, je ne vais pas vous expliquer comment construire un lead magnet, mais où le positionner pour qu'il convertisse,  c'est-à-dire, comment faire pour que votre audience demande à s'inscrire à votre base emails. Autres épisodes qui pourraient vous plaire :Les secrets de mon meilleur lead magnetChoisir le bon lead magnetDévelopper sa base email avec des lead magnets---------------

Le repositionnement de marque, ce moment délicat où l'on doit évoluer sans perdre ceux qui nous suivent déjà.Dans cet épisode vous allez découvrir :Pourquoi le repositionnement devient parfois indispensable, même pour une marque qui fonctionne bienLes signaux faibles qui montrent que l'image de marque ne colle plus totalement à la réalité du marchéComment diagnostiquer ce que votre marque représente vraiment pour vos clientsLa méthode pour construire un nouveau positionnement en s'appuyant sur vos forces existantesLes principes pour communiquer cette évolution sans créer de ruptureLes indicateurs à suivre pour mesurer la transition et ajuster votre trajectoireUn épisode utile si vous sentez que votre marque “ne raconte plus tout à fait la bonne histoire”, mais que vous voulez éviter le grand saut dans le vide. ---------------

In this episode, Megan & Bill Discuss AI, Leads, Seminars & LeadStar Success Stories! Active Levinson Agents can access Complimentary & Exclusive LeadStar sales systems including Life, Health, Annuity, automated dialers, CRM, mailers, seminars, scripts, live transfers, preset appointments, trainings and more! Megan's Biography: With a bachelor's degree in marketing, Megan built her career through sales and customer service, gaining a deep understanding of how to connect with people and drive results. Licensed to sell Life, Health, and Annuity products, Megan combined industry expertise with a passion for growth. Currently, she serves as Director of Growth Marketing at AmeriLife, where she is responsible for the LeadStar suite of services. She helps partners accelerate success through innovative, data-driven sales enablement strategies. Check us out online: Agent Back Office Site: LevinsonAndAssociates.com Facebook: @levinsonandassociates X: @levinsonassoc Instagram: @levinsonandassociates Threads: @levinsonandassociates LinkedIn: @bilevinson  Podcast: levinson.libsyn.com YouTube Library: @thelevinson1

This week I had the chance to sit down with two fascinating guests who are at the forefront of bridging the worlds of digital performance marketing and traditional television advertising. Nick Fairbairn, VP of Growth Marketing at Chime, and Andy Schonfeld, CRO at Tatari, walked me through how they've transformed Chime from a pure digital-first, DTC neobank brand built on social and search into a sophisticated advertiser that runs television campaigns with the same performance mindset they apply to Meta and Google. Their partnership has evolved from small linear TV tests six years ago to a comprehensive full-funnel TV strategy that blends brand building with direct response metrics.Nick and Andy shared incredible insights into the evolution of performance TV, from navigating the COVID-era inventory opportunities to understanding why linear TV still matters even as streaming dominates the conversation. They explained how Chime approaches television with a portfolio strategy, balancing premium reach moments like live sports with more targeted direct response placements, and why creative and media planning have become the "new targeting" in a world where precise one-to-one identification remains expensive and imperfect. We also dove into the challenges of measuring TV in a fragmented landscape, the role of AI-driven creative, and whether shoppable TV will actually move the needle or remain a marginal innovation. Key HighlightsHere's a shorter version:

More money. More time. Or both.If what you offer helps people get one or both, demand should not be the problem. When it is, the issue is rarely the product. It is how the value is communicated. The problem is most businesses bury that value under features, specs, and what I call “knowledge vomit” and then wonder why buyers do not move.In this episode, I break down why marketing fails when it cannot clearly validate outcomes. Buyers do not struggle with features or specs. They struggle with confusion. If your message does not quickly show how you help them make money, save time, or both, they will move on, even if what you offer is genuinely strong.We walk through how value gets buried under “impressive” language, why clear always beats clever, and how small disconnects in messaging and experience quietly erode trust and revenue. This is not about hype or shortcuts. It is about making the value obvious at every touchpoint.In this episode, you will learn how to:Translate features into outcomes buyers actually care aboutClarify whether your offer makes money, saves time, or does bothSimplify messaging so decision makers instantly understand the valueFix marketing that looks polished but fails to convertImprove customer experience through small, intentional momentsAlign product, marketing, and leadership around one clear value storyThis episode is for founders, marketers, product leaders, and decision makers who are tired of guessing why marketing is not working. If your marketing cannot clearly prove value, you will not win. When it can, growth becomes more predictable, more sustainable, and far less complicated.Beyond The Episode Gems:Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your BusinessGrow Your Business Faster Using HubSpot's CRM PlatformSupport The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Récemment, un copain m'a pris entre 4 yeux et m'a dit :“Caro, avoir une marque personnelle, c'est aussi un peu toxique non ?”Il a pas tort.On en parle jamais, mais il y a un prix à payer.Et c'est pas celui auquel on pourrait penser.Non, le maléfice de la marque personnelle, c'est pas d'avoir ton business lié à ton image. Ou de pas pouvoir vendre ta société sans toi.Non, le vrai malus, il est émotionnel.Accède au récap ici → https://linktw.in/PfBlIdMERCI LES BIG BOSS Envie d'accélérer votre croissance et de rencontrer les bons partenaires ? Les BigBoss, c'est le club qui connecte décideurs et prestataires. — Matchmaking ciblé — Contenus exclusifs — Deal making convivial RDV ici pour nous rejoindre : https://linktw.in/XJRqWS

Your brand doesn't exist until it ranks on page one—and most founders have no idea how to make that happen.In this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your company name. After going through this process firsthand with Graphed.com, you'll learn how to choose a rankable name, build the right backlinks, trigger branded search behavior, and use Google Ads to accelerate the whole process.If you're launching anything new, this is the tactical blueprint you wish you had earlier.What You'll LearnWhy ranking for your brand name is the first real trust signal for any startupHow to pick a name and domain you can actually rank forThe “first 100 links” strategy that trains Google to recognize your brandSimple ways to generate branded search behavior across social and contentHow Google quietly tests your domain—and how to know when it's happeningHow to use Google Search Ads to accelerate ranking and protect your brandWhy .com still matters more than any other TLDTimestamps00:00 — Why your new domain must rank for your own brand name00:31 — Why ranking for your brand name is a critical early trust signal01:03 — The rookie mistake founders make when picking a brand name01:13 — What ideal, non-competitive SERPs should look like01:35 — Graphed.com's journey to finally ranking in position one01:45 — Overview of the process to teach Google your brand01:55 — Step 1: Build backlinks to your homepage03:29 — Step 2: Drive branded search with social posts & content04:21 — Step 3: Run Google Search Ads on your exact brand name05:45 — Why you should always buy the .com for your brand06:16 — Final thoughts + Graphed free trialKey Topics & Insights1. Ranking for Your Brand Name = Early-Stage TrustIf someone Googles your company and doesn't find you, credibility collapses. Ranking for your brand name is one of the first—and easiest—trust signals to secure. Graphed.com took ~2 months to rank, but with this framework, it can happen in as little as 24–48 hours.2. How to Choose a Rankable NameAvoid names already used by active companiesLook for search results filled with noise, not competitorsIdeal: two words, few syllables, easy to spellAnd always, always buy the .com3. Build the First 100 Backlinks (Brand-Name Anchors Only)Your #1 job early is to teach Google what your company is.Do this by:Building backlinks to your homepageUsing your brand name as the anchor text (not keywords)These are foundational “identity” links that help Google map brand → domain.How to build them:Submit to software directoriesUse link submission servicesCold email companies for guest post swapsLayer PR on top later4. Trigger Branded Search BehaviorOnce Google sees your backlinks, you need humans to reinforce the signal:Search your brand nameClick your domainSpend time on the pageGoogle then learns:“When people search this name, this is the site they want.”You create this behavior through:Social postsNewslettersPodcast mentionsRepeated use of the brand everywhere5. How Google Tests Your DomainGoogle will quietly experiment by showing your domain for branded queries.You'll see this in Search Console via:Rising impressionsIncreasing CTRSudden jumps in average positionThis is the moment Google “decides” you belong on page one.6. Accelerate Everything With Google Search AdsRun a brand campaign:Exact-match brand keywordMinimum bid: around $5Send traffic to homepageThis forces the association between brand name → your site, and accelerates your rise in organic search.Brand protection tips:Raise bids to block competitorsAdd sitelinks to take more SERP real estateOptional: multiple ad accounts (with caution)7. Why .com Still Beats Every Other DomainConsumers inherently trust .com more than .io, .co, .xyz, etc.It drives higher CTR and reduces friction in word-of-mouth.If the .com isn't available, pick a new name—don't settle.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

Dans cet épisode, nous explorons le marketing du sentiment d'appartenance et la manière dont il transforme la relation entre une marque et ses clients. Vous découvrirez pourquoi ce besoin humain fondamental influence la fidélité, l'engagement et la croissance organique. Nous verrons comment poser des fondations solides, comment animer une communauté sans la contrôler et comment des marques comme Patagonia, Merci Handy et Notion incarnent cette dynamique. L'épisode se termine par des conseils concrets pour mesurer, ajuster et faire vivre une communauté saine et durable. ---------------

Imagine launching a brand and making a million in sales in just a week. In today's episode, you'll hear from Brian Lockard, who launched a brand that aims to bring nurses shoes that make them feel like the respected professionals they are. Listen to the episode to hear what Brian has to say about founding BALA shoes: why he decided to market to nurses specifically, what it was like to go in on the brand 100%, and what Brian is doing to reach the next level of growth.Topics Discussed in Today's Episode:How Brian came up with the idea for BALA nursing shoesWhy Brian selected nurses as a market instead of going more broadlyHow Brian approached his finances when he was starting upThe influence that working at Nike had on the BALA When Brian started to see that they had a product that people wantedHow BALA's launch aligns with the narrative about fundraisingHow Brian came up with the name BALAThe most unexpected challenge Brian has hadBrian's favorite toolsAdvice Brian would give to a D2C founder starting todayThe nicest thing anyone has done for Brian in his careerResources:Brian LockardBALAJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

Brock Johnson was passionate about social media and surrounded by influencers, yet it took nearly a decade of consistent content creation before he finally went viral on Instagram. Through years of trial and error, he cracked the code for organic growth on the platform. In this episode, Brock shares his blueprint for Instagram success, breaking down how the algorithm works and debunking common myths. He also reveals the secret to creating high-performing content that will take your social media to the next level. In this episode, Hala and Brock will discuss: (00:00) Introduction (02:25) Instagram's Algorithm in 2025 (08:23) From NFL Dreams to Entrepreneurship (14:53) The Hidden Path to Social Media Growth (20:52) Effective Instagram Growth Strategies (31:21) Overcoming the Unending Hustle for Followers (35:38) How to Monetize with a Small Following (37:47) Diversifying Revenue Streams as a Content Creator (39:54) The Attract–Nurture–Convert Content Framework (45:17) The Formula for High-Performing Instagram Stories (50:10) Content Creation Hacks That Work Brock Johnson is an Instagram growth coach, entrepreneur, and content creator, known for helping individuals and businesses succeed on social media. With nearly a million followers, he has mastered content marketing and monetization, regardless of audience size. In 2023, Brock began consulting for Meta on Instagram features and creator tools. He co-hosts the Build Your Tribe podcast and co-founded InstaClubHub, a top Instagram coaching membership with tens of thousands of members. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Resources Mentioned: Brock's Instagram: instagram.com/brock11johnson  YAP E291 with GaryVee: youngandprofiting.co/E291  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Storytelling, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing podcast

Le contenu peut devenir votre meilleur levier d'acquisition, non pas en poussant à la vente mais en installant une relation de confiance naturelle. Dans cet épisode, vous découvrirez pourquoi les approches commerciales classiques ne fonctionnent plus, comment les prospects prennent réellement leurs décisions, et comment le contenu peut les accompagner jusqu'à l'achat sans pression. Nous détaillons les formats qui convertissent subtilement, les mécanismes psychologiques qui sous-tendent une acquisition douce, et les étapes clés pour construire une stratégie de contenu performante. Au programme :– Pourquoi vos prospects rejettent désormais les approches commerciales directes– Comment le contenu construit la confiance et la relation– Les formats qui “vendent sans vendre”– Comment structurer un parcours d'acquisition basé sur le contenu– Les indicateurs qui montrent réellement que votre contenu attire des clients ---------------

On today's special edition podcast episode, we explore how leading brands are implementing successful CTV and streaming advertising campaigns and measuring their impact. EMARKETER Senior Analyst, Arielle Feger, hosts a panel with Shruti Khatod, SVP, Growth Marketing and Media Strategy at Nutrafol, and Benjamin Vandegrift, VP, Measurement Strategy & Innovation at the Video Advertising Bureau. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER