Podcasts about growth marketing

In this conversation, host Eitan Koter is joined by Arooba Kamal, a full funnel growth operator with over 10 years of experience helping DTC brands build sustainable, profitable growth.Arooba has worked across Meta, Google, CRO, and lifecycle marketing. She's supported brands in categories where the products are deeply personal - women's wellness, sensory care, intimate wear, and apparel. Her approach is simple but powerful: start with customer insights, align ICPs, and connect creative, ads, and landing pages into one clear funnel.She talks about scaling Triumph by listening to customers directly, and how that informed everything from website design to ad strategy. She also shares her learnings from Stimara, where execution-first growth meant focusing less on slide decks and more on testing campaigns and creative angles in real time.Now, she's applying that same approach to No Limits, a Shark Tank-backed adaptive apparel brand, and Buck & Buck, a company serving senior citizens. Both brands have strong missions, and Arooba is building the marketing foundations to support their next stage of growth.Throughout the episode, she highlights why emotion matters in performance marketing, why creative playbooks are often missing in early-stage brands, and how lean teams can punch above their weight by experimenting and learning quickly.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Arooba Kamal, Sr Director of Growth Marketing at StimaraArooba Kamal's LinkedIn | StimaraWatch the full Youtube video here:https://youtu.be/crLDRMDTGL4Takeaways:Marketing is driven by measurable results.Understanding customer needs is crucial for growth.Building a user-friendly website can enhance brand presence.

In this episode of Passion to Profession, brought to you by eBay, I sit down with Mikey Osborn, Director of Growth Marketing and Technology at Collectors.Mikey shares how a love for Randy Moss and nostalgia-driven collecting eventually intersected with his career in technology, leading him to join one of the most important companies in the hobby. We cover his time at Salesforce, the bold DM to Nat Turner that opened the door, and what it's like to build digital experiences for PSA and Collectors.We also talk about:Why spending 50 hours a week on eBay shaped his knowledge baseThe challenge of building tech for a stubborn but passionate collector baseHow AI, content, and community will shape the next phase of the hobbyAdvice for anyone looking to turn their love for cards into a careerThis is a conversation about taking the leap, blending professional skills with personal passion, and what the future of the hobby looks like from someone on the inside.A special thank you to eBay for sponsoring Passion to Profession. The biggest and best marketplace to buy your next favorite trading card.Get your free copy of Collecting For Keeps: Finding Meaning In A Hobby Built On HypeGet exclusive content, promote your cards, and connect with other collectors who listen to the pod today by joining the Patreon: Join Stacking Slabs Podcast Patreon[Distributed on Sunday] Sign up for the Stacking Slabs Weekly Rip Newsletter using this linkFollow Stacking Slabs: | Twitter | Instagram | Facebook | TiktokFollow Mikey: | Instagram

Today we break down why “influencer marketing” (renting audience) is losing to creator-based marketing (renting skill at making viral content) — and how to run it like a system. Guest Robert Lukoszko, founder of Stormy AI, shows how their agent finds creators, pulls contacts, sends DMs/emails, follows up, and even negotiates packages before you step in. We get tactical on budgets, pricing, UGC hiring, TikTok vs YouTube strategy, measurement, and building a compounding “surface-area” of content across the web. Brought to you by Graphed.com — connect your data, ask in plain English, ship shareable dashboards.GuestWebsite: stormy.ai Robert Lukoszko — LinkedIn: linkedin.com/in/karmedge X (Twitter): @Karmedge What you'll learnCreator vs Influencer marketing: Why FYP-driven platforms reward great content over big followings — and how to “rent” creators' skill instead of their audience.The scalable workflow: Brief → research → outreach (DM/email) → qualify → negotiate packages → handoff to human for final approval.TikTok UGC machine: Hire 1–3 full-time UGC creators posting 2–3 shorts per day; test cheaply, then double down on breakout templates.YouTube packages that work: Three-video bundles over ~6 weeks build trust & lift; use retainers for your top performers.Negotiation scripts that convert: Lead with “Paid collaboration” in subject/first line, anchor on value, and offer volume/retainer discounts.Pricing reality check: Typical UGC test pieces land in the ~$20–$100/video range (many sweet-spot wins at $20–$50) for micro/nano creators; salaried UGC in EU markets often $1–2k/mo part-time depending on output and quality.Compounding effects: Viral videos spawn follower videos; repeated sightings increase creator reply-rates and lower CPAs.Agents as team members: Why modern stacks look like small pods of engineers orchestrating many narrow agents (research, outreach, follow-ups, CRM status, stop-conditions).Chapters & Timestamps00:00:00 — Cold open: “Stop influencer marketing. Start creator marketing.”00:01:17 — Sponsor: Graph.com (AI dashboards from plain English)00:02:26 — Guest intro: Robert (Founder, Stormy AI) + why YouTube/TikTok matter00:03:49 — The pain of manual outreach and why Stormy exists00:05:55 — How Stormy's research agent finds/qualifies creators (views, recency, fit)00:08:15 — TikTok/UGC playbook: daily shorts, test → double down00:10:04 — It's a numbers game: post volume & breakout templates00:12:00 — “Surface area” strategy: AI pulls from the open web; brand search as moat00:15:03 — Validating features with viral demos before shipping00:17:02 — Building in public: rapid iteration with creator feedback00:18:00 — Outreach mechanics: DMs, scraping bios/Linktree, multi-source emails00:20:06 — Copy that converts: lead with “Paid collaboration” + template tips00:21:46 — Scale metrics: ~200 messages/day across rotated inboxes; reply-rate ranges00:23:29 — Brand effects: recognition boosts replies; upfront vs affiliate by stage00:26:01 — Compounding virality: trend templates, creator social proof00:29:03 — Pricing: $20–$100 UGC tests; sweet spot $20–$50; EU part-time $1–2k/mo00:29:53 — Agentic negotiations: packages, volume, follow-ups, human handoff00:31:04 — Guardrails: budget anchoring, stop-conditions, funny “PayPal link” story00:35:05 — Toolbelt of agents: research, outreach, CRM updates, payments, bulk sends00:36:01 — Architecture: many narrow agents > one monolith00:37:51 — Future: fewer humans in the loop; AI influencers; approvals as human role00:39:16 — Can businesses run themselves? Media = growth flywheel00:41:11 — Hiring philosophy: engineer-heavy teams (Gary Tan advice)00:43:46 — Wrap + where to find Robert & StormyPlaybooks & templates (steal these)Outreach subject lines (email/DM first line):“Paid collaboration: {Brand} x {CreatorName} — 3-video package”“Paid promo + affiliate: {Brand} (fast approvals, simple brief)”First message (short DM/email): “Hey {Name} — we're {Brand}, a {1-line what you do}. Paid collaboration: 1 test short this week (${offer}) + option to extend to 3-video bundle over 6 weeks. You keep creative control; we provide brief + examples. Interested? If yes, quick details + rate card?”Negotiation levers: volume (3-pack → 6-pack), multi-month cadence (1/mo), affiliate top-ups on performance, first-video discount, creative templates proven to hit.UGC hiring filter: Look for micro/nano creators (10k–50k) with at least one breakout (e.g., 500k+ views) in your niche; they have the “spark” but are still rationally priced. (Stormy highlights this pattern in search/fit scoring.) Key quotes (pull-ready)“Creator marketing rents skill at making viral content — not just an audience.”“It's a numbers game twice: mass outreach, then mass posting — let the winners emerge.”“Lead with ‘Paid collaboration' so creators instantly know there's budget.”“Templates win. When a format pops, clone it and scale with more creators.”SponsorGraphed.com — Connect your SaaS/GA4/Shopify/data warehouse → ask in plain English → get dashboards & ad-hoc analysis; share with clients or your team in one click. (Free 10-seat trial for listeners — link in description.)

Vendre c'est convaincre. Et le meilleur moyen de convaincre, c'est de présenter ses arguments. Mais personne ne nous a appris à présenter. Alors sur cet épisode je vous propose un cours accéléré de persuasion avec un spécialiste de la communication d'influence, Henri de Berny.Autres épisodes qui pourraient vous plaire : Vendre avec la transportation narrative3 choses simples à faire pour vendre sur internetVendre grâce aux Stories---------------

Nous rejoindre sur l'événement : https://linktw.in/rRvUIhÀ 24 ans, Jean Hollaender a généré 50M€ de ventes grâce à un format sous-estimé : le webinaire. Dans cet épisode, il dévoile :Les codes pour construire un webinaire qui convertitLa durée idéale pour maximiser les ventesQuand et comment communiquer pour remplir sa salleCombien investir en publicité pour cartonnerLes secrets d'Alex Hormozi (80M$ en une soirée)Jean partage aussi sa méthode pas-à-pas, testée sur plus de 2 000 entrepreneurs, et les coulisses de son prochain événement avec Russell Brunson.Un épisode à écouter si vous voulez enfin comprendre comment transformer vos webinaires en véritables machines à vendre.

Pourquoi certaines pages de vente captent-elles instantanément notre attention, alors que d'autres nous laissent indifférents ? La réponse se trouve souvent dans les rouages invisibles de notre cerveau.Dans cet épisode, nous plongeons dans l'univers fascinant de la psychologie appliquée au marketing et explorons comment les biais cognitifs influencent nos décisions d'achat. De la preuve sociale à la rareté, en passant par l'effet de cadrage et la réciprocité, vous découvrirez comment transformer vos tunnels de conversion en véritables accélérateurs de croissance.Pourquoi écouter cet épisode ?Si vous cherchez à améliorer vos conversions sans tomber dans des tactiques agressives, cet épisode vous donnera des clés pratiques et éthiques. Vous repartirez avec une compréhension fine des mécanismes psychologiques qui influencent vos prospects, et des idées concrètes pour optimiser vos pages, vos offres et vos parcours clients.

What if you could turn BBQ ribs into a $250K/month Shopify business? That's exactly what Andrew Buehler did  and it started with crowdfunding, cold emails, and serious sales hustle.Jim sits down with Andrew Buehler to unpack one of the most unexpected eCommerce growth stories out there how he launched a premium BBQ brand and scaled it to $250K+ per month without outside investors. Andrew shares his step-by-step process for using crowdfunding to launch, how he activated his network to get early traction, and the exact sales skills that helped him scale. It's scrappy, smart, and full of lessons for any founder.Key Topics Covered:How to successfully launch with crowdfundingWhy activating your personal network is the ultimate unfair advantageWhat actually matters when you're launching on ShopifyCold email and sales tactics that drive real customer acquisitionDesign insights that helped build brand credibility fastWhy resilience is more important than fundingIf you're looking for a launch playbook rooted in hustle - this episode delivers the goods (literally and figuratively).Resources:Urban SmokehouseJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Vous avez du mal à savoir quel contenu créer et comment tout connecter pour que votre stratégie marketing ait vraiment un impact ?Dans cet épisode pour le podcast Coulisses de marques, Tiffany Clemenceau interroge Sandie Giacobi sur la manière dont nous avons construit un écosystème de contenu cohérent autour de notre agence My Marketing Xperience.Sandie partage en détail notre vision, nos choix stratégiques et les coulisses de notre contenu : podcast, newsletter, LinkedIn… et même le livre Homo Entrepreneurus.Au programme :Comment nous avons structuré notre écosystème de contenu pour qu'il serve notre stratégie d'acquisitionPourquoi le personal branding est un levier fort (et comment éviter les déséquilibres quand on est deux associées)Les étapes et les erreurs dans la création de My Marketing PodcastPourquoi nous avons arrêté notre chaîne YouTube malgré ses bons résultatsLes vraies raisons qui ont poussé à écrire un livre en lien avec la préhistoire (si si !)Nos conseils si vous voulez créer du contenu régulier.Un échange sans langue de bois, pour toutes celles et ceux qui veulent créer du contenu qui compte, sans y passer leurs semaines.A PROPOS DE TIFFANY CLEMENCEAUSite webLinkedIn

Bonus et Recap

Atteindre 200 000 clients, c'est possible grâce à une stratégie marketing bien pensée. Dans cet épisode, WeCasa, plateforme de services à domicile créée en 2016, partage les secrets de sa réussite.Fanny Knusmann, Head of Brand et Communication, et Marine Herande, Head of Acquisition et CRM, nous expliquent comment elles allient branding et performance pour maximiser leurs résultats.Points clés abordés :Mutualisation des budgets : comment et pourquoi partager les ressources entre la brand et la performanceCampagnes d'influence, locales et digitales : des exemples concrets qui mixent notoriété et performanceLes KPIs pour mesurer l'impact des synergies entre les équipesPourquoi l'alignement des équipes marketing est un accélérateur de croissanceUn épisode qui vous donnera des clés pour créer une vraie synergie entre vos équipes et transformer vos campagnes marketing.

Vous avez l'impression que votre marketing est une course sans fin ?Entre les réseaux sociaux, la newsletter, le SEO, les publicités, les podcasts et toutes les nouvelles tendances… vous êtes partout, mais vos résultats ne suivent pas toujours.Et si la clé n'était pas d'en faire plus, mais d'en faire moins?Dans cet épisode, je vous propose de découvrir le concept du marketing paresseux, ou Minimum Viable Marketing (MVM). Loin d'être une approche passive, c'est une stratégie intelligente qui consiste à concentrer vos efforts sur ce qui marche vraiment, à automatiser ce qui peut l'être, et à ignorer le reste.Au programme :Pourquoi le « marketing paresseux » n'a rien d'une excuse pour ne rien faire.Comment appliquer le principe du Minimum Viable Marketing à votre business.La méthode simple pour choisir vos canaux sans vous disperser.Les outils qui permettent d'automatiser vos actions tout en gardant une touche humaine.Les 3 indicateurs clés à suivre pour mesurer l'essentiel (et oublier les vanity metrics).Un épisode concret, pratique et libérateur, qui vous aidera à vendre plus tout en réduisant la charge mentale liée au marketing.---------------

Vous détestez prospecter sur LinkedIn, mais vous savez que c'est incontournable pour trouver des clients ?Dans cet épisode, on reçoit Florence Grégeois, coach business et fondatrice de la Growth Galaxie, pour vous aider à prospecter sans pression et avec méthode.Florence accompagne les dirigeants et managers pour booster leur autorité sur LinkedIn. Classée dans le top 4% branding monde sur Favikon, elle partage ici sa méthode pas-à-pas pour prospecter avec impact même si vous n'aimez pas ça.Voici ce que vous allez apprendre :Qui cibler pour y aller en douceur : tièdes, suggestions et audiences similairesQuels signaux repérer pour enclencher la conversation (et transformer les visites en RDV)Quels ice breakers utiliser pour ne plus jamais envoyer un message bateauComment tirer parti des suggestions LinkedIn et des audiences similairesLes bons filtres de recherche pour créer vos listes de prospects en 5 minutesUne routine simple pour garder le rythme et atteindre vos objectifs businessUn épisode concret pour prospecter sur LinkedIn de façon naturelle, efficace, et alignée avec vos valeurs.A PROPOS DE FLORENCE GRÉGEOISLinkedinNewsletter The i'mPossible

In this episode of The Long Game Podcast, David Ly Khim interviews Michael Walrath, CEO and Chairman of Yext. Known for building and exiting multiple companies—including RightMedia and Moat—Michael shares how Yext evolved from a local lead-gen platform to a digital presence powerhouse. He dives deep into the fragmentation of search, the shift toward generative engines, and the rise of “agentic” AI-powered experiences. With candid reflections on strategy pivots and digital transformation, Michael urges marketers to rethink discoverability, measurement, and structured content in an era where your next customer might not be human, but an AI assistant making decisions on their behalf.Key TakewaysYext's Strategic Pivots: The company evolved from call-based lead gen to local visibility, to enterprise search—each requiring bold but risky reinvention.Google Dominance Has Peaked: With 92%+ of search traffic once flowing through Google, that landscape is now fragmenting due to LLMs and AI agents.Structured Data Drives Discovery: Clean, contextualized data remains a marketer's best lever for visibility—whether on Google or in LLM-powered engines.Brand Visibility Beats SEO Rankings: As AI agents answer more queries, brands must optimize for visibility across platforms, not just search engine results pages.The Agentic Web Is Coming: AI assistants with memory and context will handle more decision-making—marketers must build for both humans and machines.AI Shifts Are Already Here: Yext observed traffic shifts 6+ quarters ago—marketers should act now, not wait, to influence AI results.Reframing Attribution: Zero-click answers and agentic transactions require a shift from traditional web metrics to outcome-focused measurement.Show LinksVisit Visit Yext on Linkedin and XConnect with Michael Walrath on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Welcome to another episode of Talk Commerce, where host Brent Peterson sits down with industry leaders to explore the evolution of digital commerce. In this conversation, we meet Jacqueline Basulto, founder and CEO of SeedX, a growth marketing company that's been making waves since 2016. Now leading a team of 65 professionals, Jacqueline shares her journey from a young freelancer working with yoga teachers to building a comprehensive growth marketing powerhouse that helps companies scale their systems through end-to-end digital solutions.Key TakeawaysHolistic marketing beats vertical specialization - Companies need integrated growth systems rather than isolated channel-specific strategiesFinancial alignment drives success - Understanding how marketing activities tie back to company financials and profitability metrics is crucialThe three-pillar foundation - Successful e-commerce marketing starts with website optimization, paid advertising, and email marketingAI enhances rather than replaces humans - Technology should eliminate mundane tasks while preserving human strategic thinking and creativityEuropean markets show different tech adoption patterns - Cultural differences impact how businesses integrate technology and customer expectationsDefining success requires team alignment - Marketing directors and CEOs must agree on success metrics before launching campaignsOrganic social media presents diminishing returns - Paid channels offer more reliable and formulaic growth opportunities for new businessesAbout Jacqueline BasultoJacqueline Basulto founded SeedX at just 22 years old, starting her entrepreneurial journey during an internship at Google where she worked with small businesses on marketing strategy. Frustrated by the verticalized approach of traditional agencies, she launched what began as "Jacqueline's Web Studio" in New York City, bootstrapping her way from working with local yoga teachers to serving larger enterprises. Her passion extends beyond business - she's a singer who loves animals, owns three dogs, and dreams of having a farm someday. As a mother of a three-year-old, she balances entrepreneurship with family life while maintaining an active lifestyle. Her approach to business reflects her belief that entrepreneurship found her rather than the other way around, leading to a company philosophy centered on comprehensive, human-centered growth strategies.SummaryThe conversation begins with Jacqueline explaining how SeedX got its name - "seed" representing the beginning of growth, like a plant, and "X" standing for technology. She emphasizes that while the company has evolved significantly since its inception, the core philosophy remains unchanged: providing holistic marketing solutions rather than siloed services."I was frustrated really by the way that other agencies and that Google was helping them because it was very verticalized," Jacqueline explains. This frustration led to her decision to start her own company, though she admits she didn't initially understand what entrepreneurship meant or that she was bootstrapping her business.Brent probes into the biggest mistakes medium-sized companies make with their marketing efforts. Jacqueline's response reveals a critical gap in most businesses: the lack of clarity around how marketing activities connect to financial outcomes. She notes that many companies look at results across different platforms without understanding how these costs relate to revenue, cost of goods, and overall profitability.The discussion shifts to e-commerce specifically, where Jacqueline outlines her three-pillar approach for new companies. First, the website must serve as both storefront and salesperson, educating customers about products. She uses the example of a Manuka honey company, explaining how their initial website failed to communicate the product's unique benefits, pricing rationale, and usage applications."Your website is your storefront and it's your salesperson," she states. "What you want is to make sure that people are educated about the great products that you have."The second pillar involves paid advertising for quick conversions and message testing, while the third focuses on email marketing to capture and nurture the 90% of visitors who don't purchase immediately. Jacqueline warns against over-investing in organic social media, noting the platform's increasing difficulty for growth.The conversation takes an interesting turn when discussing AI's role in marketing. Rather than viewing AI as a threat to human employment, Jacqueline positions it as a powerful support tool that eliminates mundane tasks while preserving human creativity and strategic thinking.When Brent asks about cultural differences between European and American business practices, Jacqueline provides insight into varying technology adoption rates and customer expectations across regions. She observes that European markets tend to prioritize human-centric approaches over technology-first solutions, leading to different expectations around brand interactions and digital touchpoints.The episode concludes with Jacqueline introducing SeedX's upcoming product - a centralized platform that helps marketers automate task flows by connecting email, calendar, CRM, and analytics systems through a single AI agent.Memorable Quotes"I always joke that entrepreneurship kind of found me. I didn't know that I wanted to be an entrepreneur." This quote encapsulates Jacqueline's organic entry into the business world, highlighting how sometimes the best ventures emerge from solving immediate problems rather than following predetermined plans."The human input of the overall strategy and how all of the pieces go together is more important than ever than the very specific kind of tweaking of an ad." This statement addresses the evolving role of marketing professionals in an AI-driven world, emphasizing strategic thinking over tactical execution."We want AI to take away all of those mundane tasks that we don't want to spend all of our time doing or that suck the creativity out of us." Jacqueline's perspective on AI integration reflects a balanced approach that leverages technology while preserving human value.Final ThoughtsJacqueline Basulto's journey from frustrated Google intern to successful agency founder demonstrates how identifying market gaps can lead to sustainable business solutions. Her emphasis on holistic marketing strategies, financial alignment, and human-centered AI integration provides valuable guidance for businesses navigating today's complex digital landscape. The conversation reveals that while technology continues advancing, the need for strategic thinking and comprehensive approaches becomes more critical than ever. Perhaps the most important lesson from this episode is understanding that successful growth marketing isn't about choosing between human expertise and technological efficiency - it's about 

Amandine, Lead Product Manager chez POINT.P, partage son expérience sur la gestion de la phase de Discovery dans le cycle de développement produit. Elle explique

Vous êtes-vous déjà demandé pourquoi certaines entreprises réussissent à capter l'attention de leurs clients dès le premier coup d'œil, tandis que d'autres peinent à se démarquer ?Aujourd'hui, Laurie vous dévoile les secrets d'une proposition de valeur percutante, un élément clé, mais souvent mal maîtrisé en marketing et dans l'art de vendre.Dans cet épisode, Laurie partage les résultats d'un sondage LinkedIn révélant que près de 60% des marketeurs trouvent la proposition de valeur plus difficile à clarifier que l'audience cible ou le positionnement. Pourquoi tant de confusion autour de ce concept pourtant crucial ? Laurie vous guide à travers les différences entre proposition de valeur et positionnement, et vous explique comment une proposition de valeur bien définie peut transformer votre stratégie marketing.Découvrez des exemples concrets et des étapes pratiques pour formuler une proposition de valeur qui non seulement attire l'attention de vos prospects, mais les convainc aussi que votre solution est la meilleure pour répondre à leurs besoins et vendre plus facilement.Que vous soyez dirigeant, marketeur ou entrepreneur, cet épisode vous donnera les clés pour clarifier et affiner votre message central.Vous aimeriez aussi : Construire un positionnement impactant en 5 étapes

Bonus et Recap

Une chute brutale de trafic, des ventes en berne, des clients qui désertent… Quand vos résultats s'effondrent, la panique guette. Pourtant, une crise marketing n'est pas forcément une fatalité. C'est même souvent une opportunité pour revoir sa stratégie et sortir plus fort.Dans cet épisode, nous explorons les étapes clés pour traverser une crise sans paniquer :Distinguer une crise ponctuelle d'un problème structurel,Identifier précisément le point de rupture,Mettre en place des actions concrètes pour rebondir,Consolider vos fondations pour éviter de revivre la même situation.Vous découvrirez comment analyser les bons indicateurs, décider d'une stratégie de communication adaptée, repenser la valeur délivrée et même transformer l'échec en facteur de différenciation.Un guide complet pour garder la tête froide quand vos résultats s'effondrent… et transformer une crise en tremplin vers une croissance durable.---------------

Send us a textIn this powerhouse episode, Joey Pinz welcomes Robin Robins—industry icon, entrepreneur, and founder of Technology Marketing Toolkit—for an unfiltered, deeply personal conversation on what it really takes to succeed in the MSP world and beyond.Robin shares how she went from being homeless at 14 to building a multimillion-dollar marketing empire. She breaks down the truth behind sales vs. marketing, why most MSPs fail to scale, and what separates leaders from managers. Along the way, Robin opens up about her exit, post-sale emotions, imposter syndrome, grief, and why happiness is not the goal—impact is.This episode is raw, real, and packed with wisdom for MSPs, entrepreneurs, and anyone chasing success with purpose.

What if the biggest threat to your business growth wasn't a lack of ideas—but chasing the wrong ones?In this episode of Decidedly, we sit down with Tim Hines – fractional CMO, business coach, and author – to unpack how entrepreneurs can stop wasting time on “shiny objects” and start building marketing strategies that actually drive revenue. With years of experience helping companies go from zero to one, Tim shares what it takes to align marketing with business goals, avoid costly mistakes, and harness authenticity in a noisy marketplace.From breaking free of vanity metrics to learning why most founders set their teams up to fail, Tim reveals the blueprint for creating marketing systems that scale. We explore why small businesses often misunderstand marketing, how to think like a starter without burning out, and why authenticity is the only real filter left in today's AI-saturated world.This conversation isn't about flashy campaigns – it's about clarity, focus, and making decisions that move the needle. If you've ever wondered how to build marketing that works for your stage of business, this episode will help you decide what really matters.KEY TOPICSFractional CMO insights: when to hire one and whyThe #1 mistake startups make when starting marketingWhy chasing “shiny objects” kills growthMarketing as investment vs. cost centerFunnels, metrics, and why most companies don't track themB2B vs. B2C marketing: what really changesContent marketing myths (and the dangers of AI copy-paste)How to know if your in-house marketing is holding you backWhy authenticity is the strongest filter for modern brandsCHAPTERS00:00 Introduction03:00 Why Marketing Starts with Business Goals07:45 Shiny Object Syndrome: Common Startup Mistakes12:00 Funnels, Metrics, and Why Most Companies Don't Track Them17:15 B2B vs. B2C Marketing – What Really Changes22:00 Content Marketing Myths and AI Pitfalls26:00 Authenticity as the Last Real Filter in Business30:00 Starters vs. Finishers: Knowing Your Strengths36:00 The “In-House Marketing” Trap for Small Businesses41:00 Marketing as Investment, Not Expense47:00 Tim's Top Decision-Making Tip for Entrepreneurs#StartupMarketing #MarketingStrategy #BusinessGrowth #FractionalCMO #Entrepreneurship #AuthenticMarketing #MarketingMistakes #SmallBusinessMarketing #ContentMarketingMyths #RevenueGrowth #MarketingTips #DecidedlyPodcastCONNECT WITH USwww.decidedlypodcast.com Join us on Instagram: www.instagram.com/decidedlypodcast Join us on Facebook: https://www.facebook.com/decidedlypodcast Shawn's Instagram: www.instagram.com/shawn_d_smith Sanger's Instagram: www.instagram.com/sangersmith MAKING A FINANCIAL DECISION?At Decidedly Wealth Management, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy.LEARN MOREwww.decidedlywealth.com SUBSCRIBE TO OUR WEEKLY DECISION-MAKING TIP EMAILJoin us every Wednesday for more strategies to DEFEAT bad decision-making - one episode at a time!CONNECT WITH TIMInstagram: https://www.instagram.com/tnhines_speaks LinkedIn: https://www.linkedin.com/in/tnhines/ X: https://x.com/tnhines Website: https://www.tnhines.com/ Tim Hines is a global keynote speaker, business coach, author, podcaster, and four-time founder who helps professionals grow by becoming more collaborative, innovative, and influential. He's worked with top organizations like Ticketmaster, Air France, and the CIA, authored The Marketing Starter, and hosts The Marketing Starter Podcast. A Chicago native now in Austin with his wife, daughter, and two dogs, Tim is also a trained standup comedian and licensed marriage minister.

This episode takes me back to the early days of Neat Apparel, when Claudio and I were just getting started. For those who don't know, Claudio is my business partner on Neat - our sweat-proof Shopify brand and he has one of the most fascinating backgrounds of anyone I've ever worked with.He graduated from Stanford at 20. Climbed to the top of Wall Street. Then pivoted into entrepreneurship—first with a soccer brand, and now with me in performance apparel. In this conversation, we talked through the moment we decided to go all in on Neat.We broke down the actual negotiations that brought us together, why we decided to buy IP before launching, and how we thought about scaling the brand through content, storytelling, and founder alignment. Looking back, it's wild to see how much of that conversation still shapes how we run Neat today.

“A CMO Sidekick is whatever you want it to be, right? It's your partner in crime. It's your sounding board. It's a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic   What does it mean to be a “CMO Sidekick”? For Lindsey Scheftic, it's about being the trusted partner that today's marketing leaders can rely on to navigate an ever-evolving industry. A tenacious problem-solver and seasoned marketing leader, Lindsey has built her career on uncovering growth opportunities across digital media, emerging tech, entertainment partnerships, and innovative product launches. In this conversation, she shares how the modern CMO role has shifted—expanding beyond brand and growth to include AI, automation, and new demands for agility. Lindsey breaks down how her “CMO Sidekick” concept supports overextended executives, filling in critical gaps while driving efficiency and strategy in a complex marketing landscape.   Website: https://thecmosidekick.com/ LinkedIn: https://www.linkedin.com/in/lindseyscheftic/ Instagram: https://www.instagram.com/thecmosidekick/

Rediffusion d'un des épisodes les plus écoutés du Podcast du MarketingL'une des grandes difficultés avec les réseaux sociaux, c'est de produire. Les algorithmes nous en demandent toujours plus : plus souvent, et plus de formats.Thomas Burbidge, l'un de mes créateurs préférés, a accepté de nous dévoiler sa méthode de création de contenu. Pour en savoir plus sur Thomas vous pouvez écouter son podcast Young, Wild and Freelance ou le suivre sur Instagram ou Linkedin.Autres épisodes qui pourraient vous plaire : Pourquoi vous devriez changer de stratégie sur les réseaux sociauxCraquer l'algorithme d'InstagramOser publier sur les réseaux sociaux---------------

“A CMO Sidekick is whatever you want it to be, right? It's your partner in crime. It's your sounding board. It's a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic   What does it mean to be a “CMO Sidekick”? For Lindsey Scheftic, it's about being the trusted partner that today's marketing leaders can rely on to navigate an ever-evolving industry. A tenacious problem-solver and seasoned marketing leader, Lindsey has built her career on uncovering growth opportunities across digital media, emerging tech, entertainment partnerships, and innovative product launches. In this conversation, she shares how the modern CMO role has shifted—expanding beyond brand and growth to include AI, automation, and new demands for agility. Lindsey breaks down how her “CMO Sidekick” concept supports overextended executives, filling in critical gaps while driving efficiency and strategy in a complex marketing landscape.   Website: https://thecmosidekick.com/ LinkedIn: https://www.linkedin.com/in/lindseyscheftic/ Instagram: https://www.instagram.com/thecmosidekick/

Tu bosses dur.T'as un bon produit. Une méthode en béton.Mais personne ne sait que tu existes. Résultat : ton business plafonne.Dans cet épisode solo, Caroline Mignaux te décortique les 5 niveaux de visibilité, et pourquoi 99 % des entrepreneurs restent bloqués entre “expert de l'ombre” et “héros local”.Pas de blabla, pas de hack bidon.Juste la vérité : si t'es pas visible, t'existes pas.Tu découvriras :→ Pourquoi le marché ne récompense pas la compétence… mais sa visibilité→ La différence entre “poster pour poster” et construire un canal d'acquisition solide→ Comment poser un système de contenu qui vend (même quand tu dors)Résultat : tu sauras exactement à quel niveau tu te trouves aujourd'hui… et ce qu'il te manque pour devenir la référence qu'on cite dans les dîners.

Vous avez l'impression d'avoir une bonne offre, mais les ventes ne suivent pas ? Rassurez-vous, vous n'êtes pas seul. Beaucoup d'entrepreneurs et de marketeurs commettent les mêmes erreurs : des offres trop logiques, des arguments en trop grand nombre, ou un discours centré sur le produit au lieu du client. Résultat : des prospects intéressés, mais qui n'achètent pas.Dans cet épisode, nous décortiquons les raisons pour lesquelles certaines offres échouent, même quand le produit est excellent. Vous découvrirez les ingrédients indispensables d'une offre irrésistible pour transformer une offre existante en best-seller. Si vos offres marketing peinent à convertir, cet épisode vous donnera des clés concrètes pour séduire vos prospects et déclencher enfin l'achat.---------------

AI “agents” have been hyped to death—but very few are truly delivering real-world impact. In this episode, we cut through the vaporware with Christian Wiens, co-founder of Loman, an AI voice agent platform transforming how restaurants handle customer calls, orders, and reservations. Christian shares how Loman went from a two-person idea to serving hundreds of restaurants and hitting $1.5M ARR in record time. We dive into why voice is the most natural, context-rich way for humans to communicate—and how AI agents that do real work (not just answer questions) will change how we interact with businesses forever. You'll hear how Loman's restaurant agents integrate directly with POS systems to take orders end-to-end, the surprising reasons Gen Z prefers talking to AI over humans, and why the future of a brand's “front door” may be an AI personality instead of a website. Christian also breaks down Loman's explosive growth playbook—from ditching cold email for native social ads, to filming on-location customer stories that convert like crazy. We cover the realities of AI-generated ads, programmatic SEO, and why outcome-driven automation is the only AI worth paying for.What You'll Learn in This EpisodeWhat really defines an AI agent—and why most products don't qualifyHow voice-based AI can capture richer customer context than any app or formThe operational pain restaurants face with missed calls and how AI solves itWhy customers don't care if it's AI or human—only that it gets the job doneGen Z's surprising comfort with AI calls (and discomfort with human ones)The two make-or-break factors every AI agent needs to succeedHow to create “native feel” ad creatives that crush on socialWhy hyper-specific vertical integration beats horizontal AI every timeThe massive untapped potential for outbound AI voice (and the legal gray areas)Christian's vision for a future where AI agents replace websites as the primary customer touchpointChapters00:00 – Intro & The AI Agent Hype vs. Reality 04:18 – What an AI Agent Really Is 09:02 – Why Voice Is the Ultimate Interface 13:47 – The Restaurant Industry's Missed Call Problem 18:25 – Gen Z's Comfort with AI Calls 22:58 – Vertical vs. Horizontal AI Strategies 27:41 – Loman's Explosive Growth Playbook 32:16 – Ads That Feel Native & Convert 37:08 – Outbound AI Voice & Legal Considerations 42:55 – The Future: AI Agents as the New Websites 47:20 – Closing Thoughts & How to Connect with ChristianConnect with Christian Wiens:LinkedIn – https://www.linkedin.com/in/christianwiens/Website – https://www.loman.ai/

Now on Spotify Video! After facing early career setbacks and limited growth opportunities in corporate, Hala Taha turned to LinkedIn and podcasting to build her personal brand. By mastering content marketing and audience engagement, she rose to become a top LinkedIn influencer and podcast host, transforming her side hustle into a thriving media empire. In this episode, Hala joins Jeremy Miner on the Next Level Podcast to share how to leverage podcasting and LinkedIn for brand building, lead generation, and business growth. In this episode, Jeremy and Hala will discuss: (00:00) Introduction (01:59) Storytelling Tips to Engage Your Audience (04:21) Building a Podcast Business from Scratch (09:32) Winning Marketing Tips for Podcast Growth (16:29) How to Scale a Media Business (19:35) LinkedIn Content Strategies for Lead Generation (32:05) Advanced LinkedIn Monetization Strategies Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profitingIndeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITINGOpenPhone - Get 20% off your first 6 months at OpenPhone.com/profitingAirbnb - Find a co-host at airbnb.com/hostMercury - Streamline your banking and finances in one place. Learn more at ⁠⁠mercury.com/profiting⁠⁠Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profitingFramer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's LinkedIn Masterclass: yapmedia.io/course  Next Level Podcast by Jeremy Miner: bit.ly/NLP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, Instagram, Social Media, Digital Marketing, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast

Would you turn down funding after being featured on Shark Tank? Eric Bandholz did. In this episode, he breaks down how Beardbrand became one of the most iconic DTC companies 0 built on freedom, grit, and a wild Reddit strategy.Jim talks with Eric Bandholz, founder of Beardbrand, about the raw, real story of building a DTC cult brand from scratch. Eric shares how he turned a niche grooming obsession into a 7-figure business - without funding, with help from Reddit, and by staying fiercely true to his values. It's a founder story that throws out the rulebook.Key Topics Covered:Why school nearly derailed his founder pathThe power of community-led growthHow Reddit became his early traction channelGetting featured on Shark Tank (and what happened next)Bootstrapping lessons and the real gift of staying leanProduct expansion done rightWhy building a network is your secret growth weaponIf you believe in the power of community, conviction, and scrappy marketing - you'll love this episode.Resources:Ecommerce ConversationsBeardBrandJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookThe Shopify Growth ShowAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Welcome to another episode of 'Behind the Win,' where we delve into the minds of industry leaders shaping the future of business. Today, we're joined by Catherine Bennett, Executive Editor at Utah Business. With a rich background in marketing and a passion for storytelling, Catherine brings a unique perspective on driving business growth through strategic marketing, leadership excellence, and innovation. Let's dive into the conversation.

Bonus et Recap

If your LinkedIn feed looks like a museum of giant n8n screenshots and “comment to get the guide” posts…good. That means the playbook works—when you do it right. Paolo breaks down the exact framework his agency uses to turn LinkedIn into a repeatable inbound lead engine for B2B—especially SaaS, agencies, and info businesses.What You'll LearnLead magnet mechanics that still crush: how to pick the right asset (templates vs. guides), formats that perform (Notion docs, Miro boards, short scroll videos), and the “perceived value + curiosity + scarcity” combo.Hooks that make people click “See more”: trigger desire, fear, or curiosity in the first 3 lines.Pattern interrupts that boost reach: why oversized workflows, zoom-ins, and 10-second sped-up videos spike hover time and help the algo.Profile-as-landing-page: how to structure your headline, Featured section, and CTAs to funnel traffic without tanking post reach.Nurture after the comment: DM prompts that qualify intent, when to drop case studies, and how to avoid low-intent “free audit” traps.Where this shines: B2B SaaS, agencies, consultants/coaches—audiences that are active on LinkedIn and buy from content.Paolo's Playbook (Step-by-Step)Pick the problem (one ICP pain your offer solves).Choose the asset format based on buyer type:Done-for-you buyers → plug-and-play templates.Education/info buyers → guides/videos.Design the preview media to signal value and create curiosity:Notion table of contents screenshot, massive Miro flow, or a 10-sec scroll video.Write the post like this:3-line hook (desire/fear/curiosity).Promise + what's inside.CTA to comment (optionally “repost for priority”).Light scarcity (e.g., 48-hour window).Delivery & DMs:Send the asset, ask an easy reply (“Are you posting on LinkedIn yet?”).Qualify with 1–2 follow-ups, then make a clear offer with outcomes + timeline (+ guarantee if you have one).Nurture cadence (next 2–3 days):Day 1: Case study (story format: before → intervention → after; CTA to book).Day 2: Technical value post (lower engagement is fine; it nurtures).Add strongest case studies to Featured on your profile.Links without nuking reach:Push to profile/Featured or drop links in comments; edit the post later to add the link after it's cooked.Tactical NuggetsComments > Likes (weightier signal + more hover time).Avoid bot pods; if you coordinate engagement, keep it real accounts and relationships.For SaaS without a free trial, push to a free setup/usage guide that inherently requires the product.Use storytelling in case studies; people remember transformations, not dashboards.If you're running volume lead magnets, expect lower engagement on deep-dive posts—that's normal and still effective.Tools & Formats MentionedNotion (TOC screenshot as lead magnet preview)Miro (big workflow screenshots)n8n (automation diagrams that stop the scroll)Short scroll videos (10–15s, autoplay pattern interrupt)AI voice agent (optional MOFU experiment to educate and qualify at scale before handing off to a human)Who This Works Best ForB2B SaaS (often top performer)AgenciesConsultants/CoachesAny ICP that's active on LinkedIn and buys based on content/authoritySponsorTalent Fiber — Hire world-class global talent (engineers with 7+ years' experience, U.S. time zones, excellent English) at ~⅓ U.S. cost. They're an outsourced HR partner, handling compliance, payroll, and employee happiness—with a free replacement if it doesn't work out. Learn more: talentfiber.comConnect with PaoloLinkedIn: https://www.linkedin.com/in/leadgenwiz/

Comment faire pour trouver LA bonne idée ? Une session de brainstorming pourrait vous aider, mais comment la concrétiser : je vous donne 12 techniques à mettre en place facilement pour libérer votre créativité. Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing. ---------------

Sandhya Simhan is Head of Customer & Growth Marketing at Glean. What's Glean? Work AI for all. Give every employee an AI Assistant and Agents that put your company's knowledge to work. Glean has exploded, and their customers play a big part. Series F, $150M raised, $7.2B valuation, 850+ people. Here's what we cover:Tell me about your team, especially Customer Marketing;What are your goals for this year;How do you incorporate customers as part of Glean's growth efforts;So much success, but what's hard right now;Tips if you're applying to an AI-focused startup;Where are you placing big bets in 2025.Sandhya on LinkedIn: www.linkedin.com/in/sandhyasimhan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Glean: www.glean.com⁠⁠For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

In this episode of The Long Game Podcast, Alex Burkett interviews Logan Freeman, Global Head of SEO at ManyChat. Together they explore the evolving landscape of SEO in the AI era, particularly the rise of GEO (Generative Engine Optimization) and how it's changing everything from keyword strategy to attribution modeling. Logan shares tactical approaches for optimizing content for LLMs (large language models), including using FAQ schemas, focusing on off-page visibility, and thinking like a product marketer. They discuss how brand mentions are now more powerful than backlinks, why traditional SEO tools fall short for GEO, and how Logan approaches measurement when attribution is nearly impossible. The episode also explores LLM perception, off-site trust-building, and creative ways SEOs can future-proof their strategies by merging content, digital PR, and productKey TakeawaysSEO vs. GEO: Traditional SEO focuses on keywords, while GEO requires optimizing for hyper-personalized, conversational queries used in LLMs.LLM Perception Is Real: How AI models “perceive” your brand based on off-site mentions can limit (or expand) your visibility in AI answers.Brand Mentions > Backlinks: In the world of AI search, brand visibility across trusted platforms outweighs classic SEO signals like links.SEO as Product Marketing: SEOs must deeply understand users and position content like a PMM would—focused on problems, personas, and differentiation.Dark Attribution Is Growing: Most traffic influenced by LLMs doesn't click through—making measurement harder and more reliant on referral glimpses and qualitative insights.Go Beyond On-Page Optimization: Embedding schema, FAQs, and latent questions can increase the odds of being cited in LLMs.Get Creative with PR: To influence LLM results, you may need broad digital and traditional PR campaigns that shift how your brand is referenced across the web.Show LinksVisit ManychatConnect with Logan Freedman on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Three Ships grew from $4,000 to $1M revenue in four years. Learn how the founders used retail partnerships, rebranding, and funding tactics to grow a beauty brand in a saturated market.For more on Three Ships and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What if you could build a $25M+ business without raising a single dime?Jesse Pujji has done it - multiple times. From bootstrapping his first agency to launching Gateway X and scaling productized services in the DTC world, Jesse has a blueprint for founders who want to build big without giving away equity. In this episode, he shares how you can do the same. In this episode, Jim sits down with Jesse Pujji (Founder of Gateway X, Co-Founder of Ampush) to break down how he's built, scaled, and exited businesses without venture capital. Jesse reveals his “Bootstrap Advantage” framework, why he believes most founders overcomplicate their growth strategy, and the exact levers he focuses on to grow companies from zero to eight figures.This isn't a theory session - it's a behind-the-scenes look at the systems, mindset, and tactics Jesse uses to build bootstrapped giants.Key Topics Covered:The Bootstrap Advantage: Why it's the best path for most foundersHow Jesse validates new business ideas (quickly and cheaply)The difference between “Productized Services” and traditional agenciesGrowth levers bootstrapped founders must focus onThe psychology of staying lean while scaling bigJesse's personal workflow for launching multiple businesses at once If you're a Shopify founder, DTC marketer, or just someone tired of the VC hamster wheel, this episode is your blueprint.Resources:Jesse Pujji Twitter / XBootstrapped GiantsGatewayXJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookThe Shopify Growth School Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing avec Anthony BourbonJ'ai reçu Anthony Bourbon sur le Podcast du Marketing bien avant qu'il ne soit la star de la télé qu'on connaît. Mais il avait déjà un sacré bagage marketing, notamment avec sa marque Feed. C'est une marque à part, clivante, qu'on adore ou qu'on déteste (comme souvent Anthony), et c'est surtout une marque avec des valeurs extrêmement fortes. Dans cet épisode, Anthony nous parle de valeur de marque, de sa mission, de sa promesse et de toute sa philosophie entrepreneuriale.Si vous ne savez pas quelles sont les valeurs de votre marque ou comment les déterminer, cet épisode et fait pour vous. Et pour que vous puissiez vous poser et y repenser tranquillement (croyez-moi cet épisode va vous faire réfléchir), et bien je vous ai préparé un résumé de notre entretien qui met en avant les grands points de réflexion abordés par Anthony. Comme d'habitude, pour le télécharger il suffit d'aller sur lepodcastdumaketing.com/cadeau63 ---------------

AI-driven search (AISEO) is opening a new lane for brands in competitive categories. Joe Davies from FATJOE explains why branded mentions (not just links) are increasingly what LLMs use to decide recommendations—and how teams can systematically earn those mentions. We cover tactics like guest blogging at scale, context-seeding your USP across reviews/listicles, building deep product docs to feed LLMs, and using tier-two links to get your “influencer pages” ranking. Early data shows 2–3× higher conversion rates from AI-referred traffic because buyers arrive pre-educated and ready to act.What You'll LearnWhy AISEO rewards brand mentions and clear USPs more than classic link metrics.How AI-referred traffic converts 2–3× higher than traditional search.A repeatable process to seed your brand in listicles, reviews, and comparisons.How to “context-seed” your USP so LLMs recommend you for the right reason.Why deep help docs / knowledge bases make LLMs more confident recommending you.How to choose targets (DR + real traffic), then lift them with tier-two links.The state of AISEO observability (what to track, what's still immature).Tactical Playbook (Step-by-Step)Define your USP: the specific “best for ___” angle you want LLMs to repeat.Keyword map long-tail, bottom-funnel queries (e.g., “best X for Y,” “X vs Y,” “X alternatives,” “[product] review”).Prospect targets with credible traffic (DR is fine as a filter, but prioritize verified organic traffic).Commission content: secure guest posts/listicles and full reviews on those sites. Mix formats to look natural.Context-seed your USP in every placement (e.g., “Best for small teams,” “Most features,” “Best value”).Include competitors in listicles/reviews so the page is useful (LLMs prefer balanced sources).Boost with tier-two links (niche edits, syndication) to help these pages rank on pages 1–3.Expand surface area: Reddit answers, YouTube/tutorial mentions, and social chatter to reinforce brand salience.On-site foundation: build exhaustive docs—features, integrations, FAQs, facts sections—so LLMs can learn you deeply.Measure pragmatically: track referral traffic from AI surfaces and downstream conversions; current “AI visibility” tools are early.Resources & MentionsChatGPT Path (shows the searches/sources ChatGPT runs under the hood): https://chromewebstore.google.com/detail/chatgpt-path/kiopibcjdnlpamdcdcnphaajccobkbanFATJOE — Brand Mentions Service: http://fatjoe.com/brand-mentionsFATJOE: https://fatjoe.com/Key TakeawaysAISEO is early but growing fast and already drives higher-intent traffic.Focus on being mentioned credibly across the open web; LLMs synthesize those signals.Listicles + reviews on high-trust, real-traffic sites are the current highest-leverage assets.Your docs are marketing now—LLMs read them and recommend accordingly.Don't abandon SEO; it remains the foundation that AI systems lean on.Chapters00:00 Cold open: AISEO's opportunity & why mentions matter03:45 Data: AI referrals converting 2–3× vs. classic SEO07:50 Who should prioritize AISEO (and who can wait)10:30 Tactics: listicles, reviews, and “context-seeding” your USP15:45 Tools & workflows; extension that reveals ChatGPT's queries19:45 Content ops: human vs. AI writing, plans, and clustering22:30 Build deep product docs to feed LLM understanding26:10 Ranking the influencer pages + tier-two links33:00 Observability today: what's useful, what isn't yet36:50 The next 5–10 years: AI + SEO, not AI vs. SEOGuestJoe DaviesX: https://x.com/fatjoedaviesLinkedIn: https://es.linkedin.com/in/joe-davies-seoWebsite: https://fatjoe.com/

On associe souvent le personal branding aux freelances ou aux créateurs de contenu. Pourtant, lorsqu'il est bien utilisé, il devient un levier extrêmement puissant pour vendre… y compris un produit ou une offre plus « classique ». Dans cet épisode, je vous explique pourquoi dissocier branding personnel et marketing produit est une erreur stratégique.Nous verrons comment certaines marques capitalisent sur l'incarnation, en quoi le récit personnel peut déclencher une préférence d'achat, et comment vous pouvez utiliser votre propre posture pour renforcer la désirabilité de votre offre — sans tomber dans l'auto-promotion maladroite. 

Send us a textIn this episode of Secrets to Scaling Your eCommerce Brand, Jordan West sits down with Scott Desgrosseilliers, founder and CEO of Wicked Reports, to break down one of the most confusing—and mission-critical—topics in DTC: attribution.Scott pulls back the curtain on what really works when it comes to understanding your customer data, how to track success in a post-iOS 14.5 world, and why your campaigns might be failing even if ROAS looks good. What you'll learn:Why most marketers are using AI wrong—and what to do instead

“Rather than trying to hack your way into winning, focus on your customer and provide the best possible content, experience, answers, and trust,” says Elizabeth Irvine, Senior Director of Growth Marketing at Siteimprove.In this episode of The Content Cocktail Hour, Jonathan Gandolf is joined by Elizabeth Irvine as they discuss the fine balance between fundamentals and the latest marketing trends. Elizabeth shares her perspective on finding a solid footing in the world of digital marketing, particularly amidst the noise of AI and growth hacking. She also emphasizes the importance of solid marketing foundations like SEO, content quality, and user experience, especially when looking to scale marketing efforts.In this episode, you'll learn:How to balance marketing basics with AI and growth hackingWhy clear content and messaging are key in AI-driven marketingThe importance of understanding your customers' languageResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabethdunlea/ Explore Siteimprove: https://www.siteimprove.com/ Timestamps:(00:00) Intro(01:23) Discussing growth marketing(03:01) Balancing basics and growth hacking(07:15) SEO and AI in marketing(11:39) The perpetual answer for anything SEO(14:57) Staying updated in the marketing space

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on one key question: “What should we automate?” The discussion unfolds into a broader examination of agency culture, strategic thinking, and the nuanced costs of automation. They share personal experiments—from HARO email parsing to multi-agent PR systems—and debate the tradeoffs between saving time and losing essential context, mentorship, and learning. The team also explores how AI tools can be both empowering and distracting, and why automation shouldn't come at the expense of human development, team connection, or communication that builds trust. It's a thoughtful, candid look at what AI can't (and shouldn't) replace.Key TakeawaysAutomation Isn't All or Nothing: Not everything needs full automation—sometimes it's just about streamlining small, repeatable parts of a process.Human Touchpoints Still Matter: Automated communication can lack the warmth, accountability, and nuance of a genuine human message.AI Can Undermine Learning Opportunities: Over-automation risks removing hands-on work that builds junior talent and deep strategic expertise.Remote Culture Needs In-Person Balance: Offsites help rebuild alignment, context, and emotional connection that remote work alone can't deliver.Effort Signals Care: Taking the “harder” route—whether writing by hand or reviewing raw data—can demonstrate thoughtfulness and create deeper understanding.Small Talk Has Strategic Value: Informal conversation often reveals insights and context that structured meetings miss.AI Is Best as an Assistant, Not a Replacement: Tools like Fireflies or ChatGPT are useful for transcription and ideation, but real clarity comes from processing ideas manually.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

They didn't just launch a wine brand - they created a whole new category. In this episode, Kendra Kawala shares how Maker Wines went from cold outreach to category leader.Jim talks with Kendra Kawala, co-founder of Maker Wines, about how she turned B2B sales grit into DTC scale. From walking into wine shops cold to managing complex supply chains with 15 wineries, Kendra reveals the realities of launching a new product category — and why going B2B-first gave them an edge most DTC brands miss.TOPICS DISCUSSED IN TODAY'S EPISODEWhy Maker Wines isn't your typical DTC brandThe early grind of B2B-style salesManaging logistics across 15 partner wineriesWhat business school got right  and wrongChoosing the right co-founder for scaleOrder economics and conviction at launchApplying B2B thinking to consumer marketingIf you're launching something new — or want to scale smart — this is the episode you'll come back to twice.Resources:https://www.makerwine.com/Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookThe Shopify Growth School Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This AI SEO deep‑dive gets tactical. I sit down with Ilias Ismanalijev (aka @illyism) to map the real discovery journey happening inside AI search—what users actually prompt from problem‑aware to buyer‑ready—and how to influence results across models (GPT, O3, Claude, Perplexity). You'll learn how to surface the right phrases (not just keywords), make your pages AI‑readable, and win off‑page placements on the listicles and directories LLMs love to cite.What you'll learnThe 4 levels of AI search (no‑search → deep research) and how strategy changes at each.Prompt‑level intent mapping: info, comparison, executive/delegation, problem‑solving.How to spot AI‑generated queries in Google Search Console and build your tracking sheet.On‑page for LLMs: crawlability, structured content/markdown, alt text, and avoiding blockers (robots.txt, Next.js assets).Off‑page that moves rankings: listicle outreach, affiliate offers, directories (G2, Product Hunt), and Reddit/“parasite” opportunities.Why AI traffic is often more buyer‑ready—and how to target bottom‑of‑funnel prompts (e.g., “X vs Y,” “best X for Y,” pricing specifics).Chapters 0:00 Cold Open — What You'll Learn 1:22 Sponsor: TalentFiber 2:25 Meet Ilias & Why AI SEO Now 3:02 Who Benefits Beyond SaaS? 4:58 Research vs. E‑com Use Cases 6:20 Comparison‑Style Prompts IRL 8:59 Brands Doing It Well (Examples) 10:46 Why AI Traffic Is Buyer‑Ready 13:42 Benchmarking AI Search Visibility 16:38 Frameworks for AI Keyword Research 20:58 On‑Page for LLMs (Crawlability) 23:30 Finding AI Queries in Search Console 27:30 Regex + Long‑Query Filters 28:25 The 4 Levels of AI Search 32:17 Bottom‑of‑Funnel Prompts That Convert 34:06 Off‑Page: Listicles, Affiliates, Outreach 37:00 Reddit/Parasite SEO & Page One Sources 38:59 Mapping Sources w/ LinkDR 41:02 Pricing Pages & AI Page Inspector 44:34 Directories, Reviews & Digital PR 47:41 Should You Create AI‑Optimized Resource Pages? 48:38 Wrap‑Up & Where to Find IliasGuest Ilias Ismanalijev X: https://x.com/illyism LinkedIn: https://www.linkedin.com/in/illyism Site: https://il.ly/Host Cody Schneider X: https://twitter.com/codyschneiderxx LinkedIn: https://www.linkedin.com/in/codyxschneider Instagram: https://www.instagram.com/codyschneiderx YouTube: https://www.youtube.com/@codyschneiderxSponsor This episode is brought to you by TalentFiber — hiring top offshore software engineers as an extension of your team (technical interviews, compliance, replacements, fast turnarounds). Learn more at talentfiber.com

Rediffusion d'un des épisodes les plus écoutés du Podcast du MarketingQuel est le bon moment pour se lancer ? En fait, y a-t-il un bon moment pour se lancer ? Vous êtes nombreuses à tenter l'aventure de l'entrepreneuriat en parallèle d'un emploi salarié. Et je sais que vous êtes également nombreuses à vous demander s'il est vraiment tenable de se lancer en parallèle d'un emploi salarié. Si vous me connaissez un peu, je suis sûre que vous connaissez déjà ma réponse. Sauf que ce serait trop facile pour moi de vous dire que tout est possible, et que oui bien sûr en vous organisant vous pouvez tout à fait créer une activité en parallèle de votre emploi. Alors, j'ai demandé à quelqu'un de très spécial de venir partager son expérience avec nous. Il s'agit d'une femme qui a une activité très prenante (vous allez voir que je pèse mes mots, c'est le moins qu'on puisse dire) ; elle donc une activité très prenante, et pourtant elle a trouvé le temps et l'énergie de lancer sa propre marque, seule depuis son appartement en Hongrie. Il se trouve que j'ai le grand honneur de bien connaître cette personne puisqu'elle a suivi mon programme de formation Stratégie Indépendante. Cette personne vous l'avez probablement vue à la télé cet été. Il s'agit d'Estelle Nze Minko, championne d'Europe, championne du monde et nouvellement championne Olympique de handball féminin. Malgré son emploi du temps très serré, Estelle a accepté de discuter à mon micro du lancement de son entreprise The V Box, de ce qui l'anime, de son organisation, et du bonheur que lui procure cette activité. Pour suivre Estelle et en savoir plus sur son entreprise The V Box : > Le site The V Box > Instagram The V Box > Instagram d'Estelle Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Episode Summary: In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today's AI-fueled marketing landscape. She breaks down how she uses agentic AI workflows to build repeatable, high-output growth systems without the team bloat. If you've ever wondered how AI changes content strategy, brand building, or TikTok for B2B... this is your playbook.

When everyone's racing to launch big strategies, success takes more than smart tactics. It takes alignment, discipline, and deep cross-functional trust.That's how the heroes in Spidey and His Amazing Friends, the hit animated Marvel kids' show, defeat the villains. In this episode, we unpack marketing lessons from Spidey's universe with the help of our special guest Emily Ferdinando, CMO at Bugcrowd.Together, we explore what B2B marketers can learn from nailing ABM execution, building content grounded in community feedback, and turning shared goals into real, coordinated action.About our guest, Emily FerdinandoEmily Ferdinando is a go-to-market leader with a focus on pipeline and revenue growth. She brings 15 years of GTM leadership experience, specializing in optimizing operational processes and data-driven strategy. With a background in sales and operations, Emily brings a unique approach to Marketing focused on down-funnel impact and top-line growth. Emily joins Bugcrowd from Veracode where she most recently led the Growth Marketing organization. Her background includes leadership roles across the GTM engine, including Global Business Development, GTM Enablement, and Operational Strategy. While there, she led the team through multiple events and two successful exits. Emily lives in New Hampshire with her husband and two young children. She enjoys the outdoors and stretching her creative muscles through painting, fiction writing and guitar.What B2B Companies Can Learn From Spidey and His Amazing Friends:Alignment over silos. In one episode, Spidey, Ghosty, and Miles all chase Rhino with their own plans, each using their powers, none working together. The mission falls apart. “We can say we have the same goal all day, but if we're not aligned on how we get there… that's what it's gonna look like,” Emily says. In marketing and in superhero teams, the difference between success and disaster isn't talent, it's coordination.One-size-fits-all content fits no one. Spidey's world works because it's made for everyone. Each with different powers, personalities, backgrounds, and their own story. That same inclusive mindset should guide your content. “Many people did not fit squarely into one piece,” Emily says. “If we ran our strategy that way, they were missing exposure to a lot of content that was really relevant to them.” Real impact comes from serving the overlaps, not the edges.Simple stories stick. Spidey and His Amazing Friends makes complex ideas—like teamwork, trust, and problem-solving—land through bright colors and clear stakes. For marketers, that's the goal too. “Making internal assumptions without pressure testing with the people who are going to be receiving the output of your team, it's a huge miss,” Emily says. Whether you're leading kids or customers, never assume they're on board. Ask, listen, and build with them.Quote“Spidey and His Amazing Friends, they really teach you what actual in practice, collaboration is supposed to look like and not look like. And it's really as simple as…you step back. We all know what we're supposed to do. It's just really hard in practice sometimes, and sometimes you can learn from the kids' shows. You just step back and go, we know what to do, we just need to do it.”Time Stamps[0:55] Meet Emily Ferdinando, CMO at Bugcrowd[01:00] Why Spidey and His Amazing Friends?[02:20] The Role of a CMO at Bugcrowd[03:00] Origins of Spidey and His Amazing Friends[19:38] B2B Marketing Takeaways from Spidey and His Amazing Friends[29:21] Bugcrowd's ABM Launch[33:30] Repackaging Content for Better Engagement[40:13] Bugcrowd's Content Strategy and Community Engagement[47:20] Final Thoughts and TakeawaysLinksConnect with Emily on LinkedInLearn more about BugcrowdAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.