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In this episode, Trent sits down with longtime collaborator Eric Ratinoff of Story First to explore the power of storytelling — in film-making, business, and everyday life. Eric shares how his work helping organizations tell meaningful stories goes far beyond simply “making a video.” Instead, it's about uncovering the deeper narrative: the problem, the stakes, and the transformation that makes a story resonate with an audience. Together they discuss the curse of knowledge, why experts often struggle to communicate what they know, and how curiosity and asking the right questions can unlock powerful stories hidden inside organizations and individuals. The conversation moves from filmmaking and editing workflows to the psychology and evolution of storytelling — and why humans are wired to understand the world through narrative. More From Eric: Eric Ratinoff is the founder and Chief Storyteller of Story First, a strategic storytelling firm that helps companies and organizations get clear about their story and tell it more effectively. Story First works with a wide range of non-profit, corporate, educational, and political clients from across the United States, and Eric brings deep experience as a writer, editor, director, strategist, speaker, teacher, and coach. He's been invited to speak and teach about storytelling in a variety of corporate and college settings, including presenting multiple times at the Centers for Disease Control (CDC)/National Public Health Information Coalition National Conference on Health Communication, Marketing, and Media. Two recent Story First projects, Still Separate, Still Unequal, which examines education inequity in St. Louis, and Transforming 911, which tells the story of what happens after you call 911 in St. Louis, received Gold Telly Awards. Additionally, Eric has taught Technical Writing in the School of Engineering and Applied Science at Washington University in St. Louis; served as the Executive Editor for the Ferguson Commission report, Forward Through Ferguson; co-authored A Seat at the Table, an award-winning column on diversity and inclusion in the New Hampshire Business Review; served as the lead organizer and a speaker coach for TEDxAmoskeagMillyard in Southern New Hampshire; and delivered a talk on storytelling and organizational culture, titled “Once Upon a Time At The Office: How Stories Shape Culture At Work,” at TEDxCapeMay in New Jersey. He's also the head boys' track and field coach at Manchester West High School in Manchester, New Hampshire. Website: https://www.storyfir.st Linkedin: https://www.linkedin.com/in/ratinoff/ More from us: Website: www.adppodcast.com Instagram: http://instagram.com/adppod_
Welcome to Trial Lawyer Talk. In this episode, we speak with trial attorney Eric Ratinoff from Sacramento. He discusses a case he handled that greatly impacted him.
Kevin Gallagher explores the pop/classical divide, and explains his evolution from rock to jazz to classical guitar.
Kevin Gallagher explores the pop/classical divide, and explains his evolution from rock to jazz to classical guitar.
Chilean classical guitarist Carlos Perez talks about his first brush with Segovia, growing up in a musical home, and the love he has for his instrument.
Chilean classical guitarist Carlos Perez talks about his first brush with Segovia, growing up in a musical home, and the love he has for his instrument.
Guitar god Warren Haynes discusses the importance of improvisation and the chemistry of playing with great musicians.
Guitar god Warren Haynes discusses the importance of improvisation and the chemistry of playing with great musicians.
Bass wizard Michael Manring discusses gravitating toward the sound of the bass guitar at age nine and not really needing rhythm to play bass.
Bass wizard Michael Manring discusses gravitating toward the sound of the bass guitar at age nine and not really needing rhythm to play bass.
Ed Hamell of Hamel on Trial talks about the ongoing abuse he’s given to the little Gibson guitar with which he earns his keep, and the sonic rewards it’s given him in exchange.
Ed Hamell of Hamel on Trial talks about the ongoing abuse he’s given to the little Gibson guitar with which he earns his keep, and the sonic rewards it’s given him in exchange.
Clem Snide's Eef Barzelay joins us to talk about dipping into his Bar Mitzvah money to buy his first axe and the tribulations of being a lefty.
Clem Snide's Eef Barzelay joins us to talk about dipping into his Bar Mitzvah money to buy his first axe and the tribulations of being a lefty.
Otherworldly guitar player Tim Reynolds joins us to talk about embracing the insanity.
Otherworldly guitar player Tim Reynolds joins us to talk about embracing the insanity.
George Gruhn, the world’s leading expert on vintage guitars, talks with us about what makes a guitar significant, and what differentiates one guitar from another.
George Gruhn, the world’s leading expert on vintage guitars, talks with us about what makes a guitar significant, and what differentiates one guitar from another.
Legendary Nashville session player Brent Mason sits down with us to discuss his first guitars and learning his thumb-picking technique from his father.
Legendary Nashville session player Brent Mason sits down with us to discuss his first guitars and learning his thumb-picking technique from his father.
We join roots star Mark Erelli as he talks about the connectedness between science, art, the humanities, and, of course, guitar.
We join roots star Mark Erelli as he talks about the connectedness between science, art, the humanities, and, of course, guitar.
We hang out with Ming Dynasty’s Eric Miranda to talk about the proving ground of the New York City music scene, and his all-time favorite guitar licks.
We hang out with Ming Dynasty’s Eric Miranda to talk about the proving ground of the New York City music scene, and his all-time favorite guitar licks.
Kelly Joe Phelps joins us to talk about his influences, including Jimmy Page and Leo Kottke, and how he defines folk music.
Kelly Joe Phelps joins us to talk about his influences, including Jimmy Page and Leo Kottke, and how he defines folk music.
Grammy award winner and finger-style guitar superstar Ed Gerhard visits our studio to talk about recording, how the guitar saved him from racism and why the pauses in his music aren't silences.
Grammy award winner and finger-style guitar superstar Ed Gerhard visits our studio to talk about recording, how the guitar saved him from racism and why the pauses in his music aren't silences.
We visit with legendary steel guitar player and Hank Williams sideman Don Helms, to talk about how he came to own his Gibson Console Grande and years later meeting its builder.
We visit with legendary steel guitar player and Hank Williams sideman Don Helms, to talk about how he came to own his Gibson Console Grande and years later meeting its builder.
We visit with super-natural, one-man band Keller Williams as he discusses his first words, and his first guitars.
We visit with super-natural, one-man band Keller Williams as he discusses his first words, and his first guitars.
We visit with Nashville music producer Scott Paschall as he discusses what it takes to become a Nashville session guitarist.
We sit down with Cosmic Cowboy and minimalist blues guru Bo Ramsey to talk about the blues, Joe Price and Muddy Waters.
We sit down with Cosmic Cowboy and minimalist blues guru Bo Ramsey to talk about the blues, Joe Price and Muddy Waters.
Folk Sensation Cosy Sheridan sits down with us to talk about her inventive use of Kyser Capos and her beloved Martin D-18.
Folk Sensation Cosy Sheridan sits down with us to talk about her inventive use of Kyser Capos and her beloved Martin D-18.
Legendary producer and guitarist Daniel Lanois joins us to talk about his collaboration with Brian Eno and his ongoing relationship with the pedal steel.
Legendary producer and guitarist Daniel Lanois joins us to talk about his collaboration with Brian Eno and his ongoing relationship with the pedal steel.
The Bottle Rocket's lead singer and guitarist Brian Henneman and lead guitarist John Horton joined us at Big Club Hall in St. Louis to talk about their first guitars.
The Bottle Rocket's lead singer and guitarist Brian Henneman and lead guitarist John Horton joined us at Big Club Hall in St. Louis to talk about their first guitars.