Podcast appearances and mentions of Ben Kaplan

Welcome to the new era of BRANDED. In this refreshed format, Ben Kaplan and Tom Cain team up weekly to break down the biggest stories in branding, marketing, tech, and business—with sharp takes, bold questions, and zero fluff.In this episode:Hailey Bieber sells her skincare brand for $1B—how attention became the most valuable currencyMeta signs a nuclear deal to power AI—literallyApple tries to reinvent itself with a major UI overhaul—but is it still innovative?Tesla's global sales slump—what's really going wrongSalesforce targets data dominance with a new acquisitionPlus: How generative AI is changing the job market and what it means for creators, marketers, and brands

In this episode of Branded, Ben Kaplan sits down with Bridget Evans, the Global Head of Business Marketing at Spotify, to unpack the platform's growing role as a multimedia advertising powerhouse. Bridget breaks down Spotify's evolution from a primarily audio-based brand into a dynamic player in video advertising and podcast monetization.They explore:Spotify's strategic pivot to include more video-first experiences, including video podcasts, music videos, and lyric videos.The award-winning “Spreadbeats” B2B campaign that turned Excel spreadsheets into media channels to reach media buyers in unexpected ways.How Spotify is supporting mid-tier and micro-podcasters through the Spotify Partner Program and new monetization tools.The balance between owned/licensed content and supporting a broader creator economy.Why podcasting fosters deep engagement and trust, making it a unique advertising channel with powerful reach.The future of AI in audio, from content discovery to personalized playlists and DJ experiences.Bridget's thoughts on data-driven marketing, brand storytelling, and why creative opportunities on Spotify are more expansive than ever.Plus, Bridget shares the best career advice she ever got from Gary Vaynerchuk: “Don't focus on being the first—focus on being the best or the most creative.”

Rob is back! Quick house keeping This ffed will be for Interviews and other different content. If you want my sports takes they are on "From the Stans Reloaded" Everywhere you get podcasts.Before getting into the interview Rob gives flowers quickly to KAT and Randle after both bounced back from game 2 beachings to have big game 3s.Ben Kaplan's book is a love letter to D3 hoops and how many of our favorite coaches and front office members got thier start playing d3 hoops before moving to the worlds best basketb all league. make sure you give this a listen and send it to a friend.

Ben wanted to go to college, but did not know at first how he would pay for it. Cue scholarships! $90,000 in scholarships later, he paid for his Harvard education, and now wants to help tell others how they can do the same! Now in part 3 we discuss his top 3 resources to help you find scholarships that are specific to you! Scholars and Dollars Learndipity Scholaroo Scholarship Database Listen to parts 1 &2 of this interview below… Part 1 - $90,000 Scholarship Winner & Harvard Grad Shares How to Win Scholarships! - with Bestselling Author Ben Kaplan Part 2 - Ben Kaplan ($90,000 Scholarship Winner & Harvard Grad) Shares How Applying for Scholarships Helps You Find Your Purpose!   Also, do you want my personal help with finding scholarships that are specific to you or assistance with the actual applications? Schedule a FREE Scholarship Strategy Session with me on my calendar here –> calendly.com/moneyandmentalpeace   About Ben Kaplan: Ben Kaplan is among the nation's leading experts on college admissions, scholarships and financial aid, student personal finance, and higher education policy. He is the author of 12 bestselling books and courses, including Scholars & Dollars, which have sold 2 million copies worldwide. Kaplan became a college expert in part from personal experience: In high school, he won 24 college scholarships—enough to cover the cost of his Harvard degree. He is the founder of the popular Scholaroo education portal, and has advised leading institutions such as UCLA, Texas A&M, NYC Public Schools, New Mexico's 529 College Savings Plan, and the National PTA. Kaplan has been featured on more than 5,000 TV and radio programs—including appearances on Oprah, NBC, CBS, ABC, CNN, National Public Radio, and the BBC. He is a recipient of the Morris Kronfeld Prize in Economics and was selected as the “Top Student Leader in America” by the National Association of Secondary School Principals.   YouTube → Kara's Quest Facebook → Christian College Girl Community Instagram → @moneyandmentalpeace Email --＞ info@moneyandmentalpeace.com ***************************************************** Get scholarships and pay for college without student loans! Are you worried about how to pay for college? Stressed because it's so expensive? Are you having trouble finding scholarships, or all you find don't apply to you? Overwhelmed with all things school and money? Welcome fam! This podcast will help you find and get scholarships, avoid student loans and maybe even graduate college debt-free! Hey! I'm Kara, a Christian entrepreneur, amateur snowboarder, and scholarship BEAST! I figured out how to not only finish college debt-free, but I even had $10k left over in the bank after graduation. (& btw, my parents weren't able to help me financially either!) During school, I was worried about paying for next semester. I couldn't find scholarships that worked specifically for me, and didn't know how to get started while juggling homework and keeping up with ALL.THE.THINGS. But dude, I learned there was a better way! With God's direction, I tested out of classes, and found the perfect scholarships, grants, internships, and weird budget hacks that helped me go from overwhelmed to debt-free with $10k in the bank–all with God on my side. ... and I'm here to walk you through this, too. If you are ready to find scholarships specific to you, learn to manage your money well, and have enough money to kill it at college, this pod is for you! So grab your cold brew and TI-89, and listen in on the most stress-free and debt-free class you've ever attended: this is Money and Mental Peace. Topics related to this episode: Ben Kaplan, admissions, college admissions, Benjamin Kaplan, scholars and dollars, scholars & dollars, How to go to college almost for free, dollars for scholars, scholarship scouts, pay for college, student loan forgiveness, federal student loans, community college, Harvard, Harvard grad, Harvard economist, college scholarships, college majors, online college courses, college student loans, college degree online, college readiness, Bachelor's degree, Ivy League schools, master's degree, trade school, find your purpose, find purpose, build character, find purpose life, build resilience, build confidence, build emotional resilience, boost of confidence, build self confidence, self confident, confident, life purpose, life purpose driven, purpose driven life, the purpose life driven  

In this episode of Branded, Ben Kaplan speaks with Jennie Platt, the Chief Marketing Officer of TD Bank US. With a career spanning American Express, Citi, and now TD, Jennie shares her unique perspective on how large financial institutions can remain genuinely connected with their customers.She dives into TD's Unexpectedly Human brand promise, explaining how it's more than just a tagline, it's a company-wide commitment to understanding and anticipating customer needs. Jennie discusses the power of data-driven marketing, why personalization matters more than ever, and how TD is blending digital innovation with old-school human touch to redefine banking experiences.From dog-friendly ATMs to real-time data insights, Jennie reveals the strategies behind TD's growth and how they're staying ahead in a rapidly evolving financial landscape. Whether you're in marketing, finance, or just curious about how big brands build real connections, this episode is packed with insights you won't want to miss.

 Ben Kaplan's background  Won ~24 scholarships totaling $90,000, enabling Harvard admission.  First scholarship call: “Congratulations, you've just won $15,000 from Discover Card.”  Authored How to Go to College Almost for Free and new book Scholars and Dollars. Exploring breadth and depth  “Try a lot of things” to discover interests, then go deeper in passions. College fit matters most  “Are you part of something bigger than yourself?”  Seek a community that feels like home and challenges you just enough. Setting a positive milestone  Treat admissions as your first chance to take ownership of your future.  Make small action steps, seek advice, and build momentum. "Professional judgment” in financial aid  Financial aid officers can adjust inputs (e.g., average income over 3 years) for special circumstances.  Document high medical expenses or variable income to swing aid by $50,000. Effective scholarship searching  Use free databases like Scholaroo (scholaroo.com).  Check your and neighboring schools' career center listings.  Don't neglect small, local scholarships—they boost credibility for larger awards. Leveraging applications  Recycle college essays for merit-based scholarships.  A holistic approach maximizes effort and results. Manage scholarship outreach  Create a throwaway email to avoid inbox clutter. Key resources  Scholars and Dollars (available on Amazon).  Websites: scholaroo.com and learnipity.com (courses, essay feedback, toolkits).Connect with Shellee Howard: WebsiteYouTubeInstagramLinkedInEmail: shellee@collegereadyplan.com Connect with Michelle Pardue: Email: pardue5@verizon.net 

How do you scale a beloved burger brand without losing the heart that made it special?In this episode of Branded, host Ben Kaplan speaks with Chris Dull, President and CEO of Freddy's Frozen Custard & Steakburgers. Chris opens up about the balancing act of fast growth and genuine hospitality—sharing how Freddy's has expanded into 37 states, reimagined its digital experience, and stayed laser-focused on franchisee success.From caramelized steakburgers to post-pandemic innovation, this conversation dives into the power of brand consistency, listening to your guests, and creating “one-of-a-kind moments” in everyday life.If you're in branding, franchising, or just trying to grow something the right way—don't miss this one.

How does a global giant like IKEA stay affordable, sustainable, and deeply personal—all at once? In this episode of Branded, host Ben Kaplan sits down with Belen Frau, a senior global leader at IKEA who's helped shape the brand from the inside out. With over 20 years at the company, Belen shares how IKEA's democratic design philosophy drives everything from flat-packs to climate impact. From launching secondhand platforms to redefining what it means to be “for the many,” this is a masterclass in brand purpose, strategy, and resilience.

What does it take to make a 150-year-old bank feel like a startup?In this episode of Branded, host Ben Kaplan talks with Shruti Patel, Executive Vice President and Chief Product Officer for Business Banking at US Bank, about reinventing customer experience in one of the most regulated industries on the planet.From AI-powered tools to embedded financial products, Shruti shares how US Bank is transforming the way it serves small businesses—while still staying grounded in trust, compliance, and community. It's a conversation about balancing innovation with responsibility, and how big banks can stay nimble in a FinTech-first world.

What do you ask a man who's helped shape the future of both education and technology?In this episode of Branded, host Ben Kaplan sits down with John Hennessy—former President of Stanford University and current Chairman of Alphabet (yes, the Google one)—for a rare conversation about leadership, innovation, and what it really takes to build something that lasts.From founding tech companies to guiding the next generation of Silicon Valley leaders, Hennessy shares what separates good ideas from great ones, why humility beats hype, and how to stay grounded when you're building for the stratosphere.This isn't just a conversation about tech. It's about legacy.

Ben wanted to go to college, but did not know at first how he would pay for it. Cue scholarships! $90,000 in scholarships later, he paid for his Harvard education, and now wants to help tell others how they can do the same! In part 2, we discuss… Testing out of classes (CLEP, DSST, AP)  Professional Judgement - secret password/keyword where they take into account your special circumstances and might give you extra financial aid! Saving money on textbooks Student travel discounts and health insurance $90,000 in scholarships How scholarships build confidence, character, and resilience How scholarships can help you find your purpose …and much more! Also, do you want my personal help with finding scholarships that are specific to you or assistance with the actual applications? Schedule a FREE Scholarship Strategy Session with me on my calendar here –> calendly.com/moneyandmentalpeace      About Ben Kaplan: Ben Kaplan is among the nation's leading experts on college admissions, scholarships and financial aid, student personal finance, and higher education policy. He is the author of 12 bestselling books and courses, including Scholars & Dollars, which have sold 2 million copies worldwide. Kaplan became a college expert in part from personal experience: In high school, he won 24 college scholarships—enough to cover the cost of his Harvard degree. He is the founder of the popular Scholaroo education portal, and has advised leading institutions such as UCLA, Texas A&M, NYC Public Schools, New Mexico's 529 College Savings Plan, and the National PTA. Kaplan has been featured on more than 5,000 TV and radio programs—including appearances on Oprah, NBC, CBS, ABC, CNN, National Public Radio, and the BBC. He is a recipient of the Morris Kronfeld Prize in Economics and was selected as the “Top Student Leader in America” by the National Association of Secondary School Principals. Related Episodes: 362 - I Found Her $24,000 in Scholarships For College, Who's Next!? 285 - College is Expensive! 5 Weird Ways to Stretch Your Budget 317 - "How Can My High GPA Daughter and Middle Income Family Pay For College WITHOUT STUDENT LOANS? Your Scholarship Questions Answered   YouTube → Kara's Quest Facebook → Christian College Girl Community Instagram → @moneyandmentalpeace Email --＞ info@moneyandmentalpeace.com ***************************************************** Get scholarships and pay for college without student loans! Are you worried about how to pay for college? Stressed because it's so expensive? Are you having trouble finding scholarships, or all you find don't apply to you? Overwhelmed with all things school and money? Welcome fam! This podcast will help you find and get scholarships, avoid student loans and maybe even graduate college debt-free! Hey! I'm Kara, a Christian entrepreneur, amateur snowboarder, and scholarship BEAST! I figured out how to not only finish college debt-free, but I even had $10k left over in the bank after graduation. (& btw, my parents weren't able to help me financially either!) During school, I was worried about paying for next semester. I couldn't find scholarships that worked specifically for me, and didn't know how to get started while juggling homework and keeping up with ALL.THE.THINGS. But dude, I learned there was a better way! With God's direction, I tested out of classes, and found the perfect scholarships, grants, internships, and weird budget hacks that helped me go from overwhelmed to debt-free with $10k in the bank–all with God on my side. ... and I'm here to walk you through this, too. If you are ready to find scholarships specific to you, learn to manage your money well, and have enough money to kill it at college, this pod is for you! So grab your cold brew and TI-89, and listen in on the most stress-free and debt-free class you've ever attended: this is Money and Mental Peace. Topics related to this episode: Ben Kaplan, admissions, college admissions, Benjamin Kaplan, scholars and dollars, scholars & dollars, How to go to college almost for free, dollars for scholars, scholarship scouts, pay for college, student loan forgiveness, federal student loans, community college, Harvard, Harvard grad, Harvard economist, college scholarships, college majors, online college courses, college student loans, college degree online, college readiness, Bachelor's degree, Ivy League schools, master's degree, trade school, find your purpose, find purpose, build character, find purpose life, build resilience, build confidence, build emotional resilience, boost of confidence, build self confidence, self confident, confident, life purpose, life purpose driven, purpose driven life, the purpose life driven

In this episode of Branded, hosted by Ben Kaplan, we sit down with Camilla Matias, COO of Brex, to unpack the bold decisions, hard-earned lessons, and unconventional thinking behind one of FinTech's most remarkable scale-ups.Camilla joined Brex when it was a scrappy startup solving one problem: helping fellow founders get access to corporate credit. Today, Brex is a global financial platform used by both startups and Fortune 500 giants.We explore:How Brex went from “do everything” chaos to ruthless focusWhy scaling down was key to scaling upThe power of building your own infrastructure—and your own brandHow a Brazilian mindset shaped Brex's adaptability and cultureWhat most leaders get wrong about growth, AI, and simplificationWhether you're a founder, operator, marketer, or just obsessed with how great companies grow—this episode is packed with insights you don't want to miss.

Ben wanted to go to college, but did not know at first how he would pay for it. Cue scholarships! $90,000 in scholarships later, he paid for his Harvard education, and now wants to help tell others how they can do the same! We discuss… How to tell YOUR story to scholarship judges Scholarship myths/misgivings What constitutes a good application/essay His Harvard story Admissions advice Ivy League vs. community college …and much more! Also, do you want my personal help with finding scholarships that are specific to you or assistance with the actual applications? Schedule a FREE Scholarship Strategy Session with me on my calendar here –> calendly.com/moneyandmentalpeace      About Ben Kaplan: Ben Kaplan is among the nation's leading experts on college admissions, scholarships and financial aid, student personal finance, and higher education policy. He is the author of 12 bestselling books and courses, including Scholars & Dollars, which have sold 2 million copies worldwide. Kaplan became a college expert in part from personal experience: In high school, he won 24 college scholarships—enough to cover the cost of his Harvard degree. He is the founder of the popular Scholaroo education portal, and has advised leading institutions such as UCLA, Texas A&M, NYC Public Schools, New Mexico's 529 College Savings Plan, and the National PTA. Kaplan has been featured on more than 5,000 TV and radio programs—including appearances on Oprah, NBC, CBS, ABC, CNN, National Public Radio, and the BBC. He is a recipient of the Morris Kronfeld Prize in Economics and was selected as the “Top Student Leader in America” by the National Association of Secondary School Principals. Related Episodes: 362 - I Found Her $24,000 in Scholarships For College, Who's Next!? 285 - College is Expensive! 5 Weird Ways to Stretch Your Budget 317 - "How Can My High GPA Daughter and Middle Income Family Pay For College WITHOUT STUDENT LOANS? Your Scholarship Questions Answered   YouTube → Kara's Quest Facebook → Christian College Girl Community Instagram → @moneyandmentalpeace Email --＞ info@moneyandmentalpeace.com ***************************************************** Get scholarships and pay for college without student loans! Are you worried about how to pay for college? Stressed because it's so expensive? Are you having trouble finding scholarships, or all you find don't apply to you? Overwhelmed with all things school and money? Welcome fam! This podcast will help you find and get scholarships, avoid student loans and maybe even graduate college debt-free! Hey! I'm Kara, a Christian entrepreneur, amateur snowboarder, and scholarship BEAST! I figured out how to not only finish college debt-free, but I even had $10k left over in the bank after graduation. (& btw, my parents weren't able to help me financially either!) During school, I was worried about paying for next semester. I couldn't find scholarships that worked specifically for me, and didn't know how to get started while juggling homework and keeping up with ALL.THE.THINGS. But dude, I learned there was a better way! With God's direction, I tested out of classes, and found the perfect scholarships, grants, internships, and weird budget hacks that helped me go from overwhelmed to debt-free with $10k in the bank–all with God on my side. ... and I'm here to walk you through this, too. If you are ready to find scholarships specific to you, learn to manage your money well, and have enough money to kill it at college, this pod is for you! So grab your cold brew and TI-89, and listen in on the most stress-free and debt-free class you've ever attended: this is Money and Mental Peace. Topics related to this episode: Ben Kaplan, admissions, college admissions, Benjamin Kaplan, scholars and dollars, scholars & dollars, How to go to college almost for free, dollars for scholars, scholarship scouts, pay for college, student loan forgiveness, federal student loans, community college, Harvard, Harvard grad, Harvard economist, college scholarships, college majors, online college courses, college student loans, college degree online, college readiness, Bachelor's degree, Ivy League schools, master's degree, trade school  

In this powerful episode of BRANDED, host Ben Kaplan speaks with Maryam Banikarim—former Global CMO at Hyatt Hotels, co-founder of NYC Next, and the visionary behind The Longest Table. Maryam shares her inspiring journey, navigating a non-linear career path defined by pivots, purpose, and resilience, ultimately becoming a passionate advocate for community-building in New York City.Discover how Maryam leveraged purpose-driven leadership, brand storytelling, and authentic relationships to drive tangible impact. She emphasizes the importance of brands genuinely understanding and committing to their values, particularly during times of crisis, and provides valuable insights for marketers and leaders eager to foster meaningful community, loyalty, and brand strength.Whether you're managing career transitions, seeking to fortify your brand, or striving to build enduring communities, this conversation offers indispensable advice from one of today's most influential leaders.

Trust isn't just a marketing buzzword—it's the foundation of every successful brand. But how do you measure it? How do you build it? And how can businesses turn trust into a real competitive advantage?In this episode of Branded, host Ben Kaplan sits down with Dana Bodine, VP of Marketing at Trustpilot, to explore how brands can leverage customer reviews as more than just testimonials—they're a powerful intelligence tool that shapes reputation, drives conversions, and builds long-term credibility.Ben and Dana dive into: Why trust scores matter more than you think—and how just a 0.1% increase can boost conversion rates by 8x The psychology of reviews—why customers actually trust a 4.8-star rating more than a perfect 5.0 The real impact of responding to customer feedback (even negative reviews can become your biggest asset!) How Trustpilot is shaping brand perception in industries like finance, insurance, and e-commerce The fine line between using reviews for marketing and ensuring authenticityIf you're in marketing, branding, or business growth, this episode is packed with actionable insights. Because in today's world, trust isn't just a nice-to-have—it's a must-have.

In this episode of Branded, Ben Kaplan sits down with Michael Costello, CEO of GNC, to unpack how a 90-year-old health and wellness brand is adapting to today's fast-changing market.With supplements available everywhere—from Amazon to your local grocery store—why would anyone still choose to shop at GNC? Michael shares how GNC is redefining its consumer experience, using data, personalization, and trust to set itself apart from the competition. He breaks down GNC's Five C's strategy, talks about what really matters to today's customers, and explains how the brand is evolving without losing what made it successful in the first place.Key topics include: Why in-store experiences still matter in an online-first world How GNC is using data and loyalty programs to better serve customers The biggest shifts in health and wellness trends right now The challenges of leading a legacy brand in a crowded marketWhether you're into fitness, business, or just curious about how brands stay relevant, this conversation offers a fascinating inside look at the future of GNC—and what other companies can learn from it.

Host Ben Kaplan sits down with Kathryn Bricken, the powerhouse behind Doughlicious, to uncover how she took her passion for baking from school events to Whole Foods shelves across the U.S. Kathryn shares the highs and lows of scaling a global brand, disrupting the frozen snack industry, and making bold moves in a competitive market.But that's not all—this episode also features insights from Liquid Death and Campbell's, as we explore what it takes to build a brand that stands out. From shaking up the beverage world to reinventing legacy food giants, Ben Kaplan leads the conversation on innovation, strategy, and the art of brand disruption.

Ben Kaplan sits down with Mark Bertolini, CEO of Oscar Health and former head of Aetna, to break down one of the biggest healthcare turnarounds in recent history.Oscar Health was bleeding cash, fully dependent on the Affordable Care Act, and struggling to turn a profit. Within just 10 weeks, Mark uncovered $1.4 billion in hidden opportunities, restructured the business, and set it on a path to profitability for the first time ever.In this episode, Mark reveals:Why Oscar's original founders avoided hiring healthcare experts—and how that nearly doomed the company.How AI and large language models cut costs by 1400 basis points.The high-stakes reality of running a company that depends entirely on the U.S. government.His no-nonsense approach to leadership, from fixing broken businesses to out-negotiating industry giants like CVS.What most CEOs get wrong about running a business—and why courage and curiosity matter more than anything else.This is a must-listen for anyone in business, tech, or leadership, as Mark and Ben break down what it really takes to transform an industry built to resist change.

Healthcare marketing is evolving fast—legacy brands are fighting to stay relevant, disruptors are reshaping the industry, and consumers are more skeptical than ever. In this episode of Branded, host Ben Kaplan explores what it takes to stand out, build trust, and drive engagement in this competitive space.We hear from Katelyn Watson, CMO of Talkspace, on how the company pivoted its brand and made virtual mental health care more accessible. Robert Krane, co-founder of Talkiatry, shares how he tackled one of the biggest challenges in psychiatry—access to care. And Pam Morrisroe of Breakthrough T1D discusses the nonprofit approach to building credibility and deepening audience trust.From brand refreshes to social impact marketing, partnerships, and storytelling, this episode is packed with insights for anyone navigating the healthcare industry. Whether you're in marketing, healthcare, or brand strategy, this conversation delivers valuable lessons on standing out and making an impact.

What does it take to build a $160B brand in a world driven by data and trust? In this episode of Branded, host Ben Kaplan sits down with Alice Cherry from S&P Global to reveal the branding strategies that transformed a legacy name into a financial intelligence powerhouse.Discover how a bold rebrand, a high-stakes merger, and a relentless focus on essential intelligence helped S&P Global stand out in a crowded market. Alice shares the challenges of uniting diverse teams under one mission, the power of familiarity over awareness, and why even B2B brands need emotional connections to grow.Whether you're crafting your own brand strategy or just fascinated by how global giants stay relevant, this episode is packed with insights you won't want to miss.

Chuck E. Cheese isn't just a childhood memory—it's a brand that faced bankruptcy, a pandemic, and a struggling reputation. But instead of fading into nostalgia, it pulled off one of the boldest brand transformations in entertainment history.In this episode of Branded, host Ben Kaplan sits down with David McKillips, President & CEO of CEC Entertainment, to unpack the $350 million reinvention of Chuck E. Cheese. From wiping out $700M in debt to revamping every location in the U.S., McKillips shares how the company evolved to stay relevant for a new generation.How did they pivot from crisis to comeback? Why did they ditch the animatronics? And what's next for Chuck E. Cheese as a global entertainment brand?Find out in this deep dive with Ben Kaplan on Branded!

In this episode of Branded, Ben Kaplan sits down with Katherine Bond Debicki, Chief Marketing, Digital, and Technology Officer for KFC Canada, to explore how one of the world's most iconic brands stays relevant in a rapidly changing food landscape. Katherine breaks down the three major waves of disruption that have shaped the quick-service restaurant (QSR) industry—from the invention of the drive-thru to the rise of digital ordering and now, the shift toward experience-driven marketing. She shares how KFC leverages its legendary brand assets, like the 11 herbs and spices, the Colonel, and the bucket, while modernising the customer experience to engage new generations of consumers. We also dive into the power of consumer insights, discussing how KFC stays ahead of the competition by focusing on what matters to customers today—from viral food trends to cultural relevance, like their recent Taylor Swift campaign.Finally, we explore what QSR brands can learn from other industries, how earned media and strategic data are shaping marketing, and why the future of fast food isn't just about value—it's about offering a moment of escape, excitement, and personalisation. And stay tuned—later in the episode, we explore the world of customisable, sugar-free indulgence with Skinny Mixes, a brand redefining how we enjoy our favourite drinks.

In this episode of Branded, Ben Kaplan sits down with Sarah Crockett, CMO of DSW (Designer Shoe Warehouse), to discuss the art of reviving a retail giant. With eight months in the role, Sarah shares her strategy for repositioning DSW, tapping into consumer insights, and creating an emotional connection with customers across generations. She explores the challenge of bringing back the brand's "heat", navigating multi-channel retail, and adapting to cultural shifts. Plus, she reveals why physical stores remain her #1 marketing channel, the power of storytelling in marketing, and the biggest myth about retail's future. - What does your shoe choice say about you? - How do brands stay relevant in a fast-changing world? - Why does Sarah hate big campaign reveals? If you care about brand strategy, consumer psychology, or marketing innovation, this episode is a must-listen.

What makes Jack in the Box one of the most crave-worthy fast-food brands? In this episode of Branded, host Ben Kaplan sits down with Ryan Ostrom, Chief Customer Officer at Jack in the Box, to uncover the bold marketing strategies, digital innovations, and brand positioning that keep them ahead of the competition.Ryan reveals how Jack in the Box stays relevant in a rapidly changing industry—leveraging celebrity collaborations with icons like Snoop Dogg, expanding into new markets, and mastering the art of digital loyalty. He also shares insights into the "Crave Strategy," a framework that drives everything from menu innovation to social media engagement.Whether you're a marketing enthusiast, a fast-food fan, or just curious about how brands build cult-like followings, this episode serves up valuable lessons on staying competitive, connecting with customers, and making a lasting impact.

In this episode, Ben Kaplan sits down with Rory Sutherland, Vice Chairman of Ogilvy UK, to explore the fascinating intersections of behavioral science, marketing, and human psychology. Rory shares his insights on how small, seemingly insignificant changes can drive massive consumer behavior shifts and why reframing is essential in marketing strategy. The conversation touches on Jaguar's rebranding, the role of humor in advertising, and the unexpected power of irrationality in decision-making. Rory also discusses the importance of seeking out opportunity costs, the value of curiosity in creativity, and how brands can differentiate themselves by leveraging unconventional thinking. Packed with humor, real-world examples, and sharp observations, this episode is a masterclass in creative problem-solving and the surprising power of ideas that defy logic.

Distance running, once a relatively niche sport, has exploded in popularity. The trend has been ongoing for at least a decade, but 2024′s running season may be the biggest one yet. Marathon race organizers are expecting record participation in races this year, both in Canada and in cities around the world.Today, Ben Kaplan, general manager of iRun Magazine, Allison Hill, co-founder of Hill Run Club, and members of The Decibel's own running club explain how the sport has grown more inclusive and diverse, drawing in a whole new generation of runners.This episode originally aired on May 1, 2024.Questions? Comments? Ideas? Email us at thedecibel@globeandmail.com

In this episode of TOP CMO, Ben Kaplan sits down with Karen Budell, CMO of Totango, to explore the challenges and opportunities of navigating a high-speed merger with competitor Catalyst. Karen shares her journey from journalist to marketing leader, offering insights on aligning teams, crafting compelling brand narratives, and integrating diverse marketing strategies. Discover how Karen's background in storytelling and content marketing informs her approach to customer success and growth, and learn why she champions non-traditional career paths. Whether you're a marketing enthusiast or a business leader, this episode is packed with actionable advice on building stronger teams, driving customer retention, and leveraging thought leadership.

In the latest episode of the Win In 6 Podcast, Adam McGee introduces a special interview episode before you hear Jordan Treske chat with Ben Kaplan about his and Danny Parkins' book Pipeline to the Pros, former Bucks figures John Hammond and Mike Budenholzer, and much more. GSPN's Bucks podcasts are presented by PrizePicks – Go to PrizePicks.com/Gyrostep and use code GYROSTEP for a $50 bonus when you play $5! Pick more. Pick less. It's that easy. The Gyro Step Podcast Network is proud to call Blue Wire's network of podcasts home. You can follow Rohan and Ti  and the Gyro Step itself on Twitter, and send either of them a screenshot of you listening or rating and reviewing the pod to get in the Gyro Group discord! You also can (and should!) follow Adam, Jordan, and Win In 6 Podcast on Twitter as well! Visit GSPN.info subscribe to the Premium GSPN Substack to receive ad-free GSPN episodes, exclusive written articles and weekly episodes of “GSPN After Dark.” Thanks to South Loonier, Justin Saeian and Ben Kolp for being Founding Members. You should also follow and subscribe to GSPN's Crewsing for a Brewsing, hosted by Andrew Snyder and Adam, for all your Milwaukee Brewers podcast needs, Talk of the Tundra hosted by Numac for all things Green Bay Packers, and Make Time for This for a slice of pop culture and everything else from the GSPN crew! Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of Branded, Ben Kaplan sits down with Dustin Godsey, Chief Sales and Marketing Officer for the Milwaukee Bucks, to discuss how a basketball team transforms into a global content and entertainment powerhouse. Dustin shares insights into building fan engagement across local and international audiences, launching innovative content initiatives like the Bucks' podcast network, and leveraging superstar players like Giannis Antetokounmpo as influencers. Discover how the Bucks combine data-driven strategies, cultural relevance, and creative storytelling to super-serve their local market while expanding their reach to a worldwide fanbase. Plus, hear behind-the-scenes stories of turning championship wins into marketing milestones and how the Bucks stay resilient beyond their "championship window."

In this episode, we dive into the audacious and hilarious world of Liquid Death with Greg Fass, the brand's VP of Marketing. Discover how this water company defied industry norms with a bold, comedy-first approach, turning a healthy beverage into a cultural phenomenon. Greg shares insights on Liquid Death's viral marketing strategy, unexpected collaborations, and the power of earned media to "win the internet" on a budget. From corpse paint to casket coolers, Liquid Death isn't just selling water—it's redefining what a brand can be. With host Ben Kaplan.

In this episode of Top CMO, Ben Kaplan sits down with Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA, to explore how one of the world's most iconic luxury brands is staying ahead in a rapidly evolving industry. Melody shares insights on balancing the brand's storied heritage with cutting-edge innovation, from embracing electrification and autonomous driving to reaching new, diverse audiences in the U.S. market. Drawing from her impressive career—spanning roles at Cadillac, Shiseido, and Herman Miller—Melody reveals how she's navigating the challenges of redefining luxury, building brand relevance, and leveraging multicultural marketing to shape the future of Mercedes-Benz. Plus, she opens up about her biggest lessons as a marketing leader, the best advice she's ever received, and the one headline that changed her perspective on messaging forever. Whether you're a marketer, a car enthusiast, or someone curious about how global brands adapt to a changing world, this episode is packed with valuable insights and candid reflections. Don't miss it!

Discover how The RealReal's CMO, Sri Batchu, is redefining luxury resale marketing with host Ben Kaplan. From leveraging AI and diversifying marketing bets to building passionate customer loyalty, this episode dives into the strategies driving $2 billion in sales annually. A must-watch for marketers, innovators, and anyone curious about the future of e-commerce!

In this episode, Mark Simon is joined by Ben Kaplan, a VP in the sports and entertainment industry and a former Division III basketball player, who is the co-author of 'Pipelines to the Pros: How D3 Small College Nobodies Rose to Rule the NBA' with Danny Parkins. Ben wanted to talk about how a non-journalist learns journalism on the fly for the purpose of writing a book, so that's what we did! We look at the lessons he learned along the way about how a book needs a throughline, how to interview prominent people (like former NBA head coaches Jeff Van Gundy and Stan Van Gundy) and dig for anecdotes they haven't shared before, and how to fight through the struggles of being a first-time author.Ben's salutes: Chris Herring, Mirin Fader, Chris Ballard, Jeff Pearlman, and Jeff PassanThank you as always for listening. Please send us feedback to journalismsalute@gmail.com Visit our website: thejournalismsalute.org Mark's website (MarkSimonmedia.com)Tweet us at @journalismpodSubscribe to our newsletter– journalismsalute.substack.com

On this episode of TOP CMO, host Ben Kaplan speaks with Adrienne Ingoldt, Chief Marketing Officer at Pilot Company—the largest network of roadside travel centers in North America and a key part of Warren Buffett's Berkshire Hathaway portfolio. Adrienne reveals how she's leading a monumental shift from a B2B-focused strategy to creating a consumer-first brand that resonates with everyone from professional truck drivers to road-tripping families. Explore the innovative ways Pilot Company is breaking out of a commoditized category, using data-driven personalization, loyalty programs, and emotional storytelling to win over hearts (and wallets). Adrienne shares exclusive insights into building brand awareness in a historically overlooked industry, balancing B2B and B2C priorities, and driving customer loyalty with cutting-edge marketing techniques. If you're a CMO or marketing leader eager to learn how to create consumer loyalty in competitive markets—or just fascinated by how marketing can transform entire industries—this is an episode you can't miss.

In this episode of TOP CMO, Ben Kaplan sits down with Rowan Tonkin, CMO of Planful, to discuss the evolving landscape of financial planning and how companies can achieve profitable growth in today's market. Rowan shares insights on shifting from a "growth at all costs" mindset to a more controlled, sustainable approach. They dive deep into the challenges of staying industry-agnostic while tailoring marketing strategies to diverse personas, and how marketers can foster stronger relationships with CFOs by aligning on commercial and financial metrics. Tune in to explore how Rowan navigates the balance between short-term wins and long-term value in a dynamic business environment.

San Francisco's Community College is facing another threat to its existence for the second time in ten years, due to declining enrolment, board incompetence and political infighting. Ben Kaplan offers a plan to get the College back on track.

In this episode, Ben Kaplan sits down with Kristen D'Arcy, Chief Marketing Officer at True Religion, to explore how the iconic denim brand reinvented itself. Kristen shares insights on maintaining authenticity, connecting with urban culture, and co-creating with customers to keep the brand relevant. From navigating turnarounds and embracing digital-first strategies to executing 360-degree holiday campaigns, she offers a candid look at how True Religion is resonating with new audiences while staying true to its roots. Tune in to hear about the exciting collaborations, bold moves, and what's next for this legendary brand.

In this episode of TOP CMO, Ben Kaplan interviews MariCarmen Ribes, Chief Marketing Officer of Kyndryl UK and Ireland, who shares the inside story of how Kyndryl emerged from its IBM legacy to become a bold, independent brand. With over 25 years of experience, MariCarmen dives into what makes the “Kyndryl Way” unique—a culture built on being restless, empathetic, and devoted. She explains how these core values are not just internal principles but are infused into every customer interaction, redefining how Kyndryl builds trust and strengthens relationships post-spin-off. From creating a distinctive identity to implementing a comprehensive account-based marketing strategy, MariCarmen provides a masterclass in modern marketing, leadership, and the power of culture. She also explores Kyndryl's strategic use of AI, shares lessons learned from navigating damaged customer relationships, and offers her perspective on achieving work-life balance as a leader.

In this episode, Ben Kaplan sits down with Elisa Padilla, the dynamic CMO of the New York Red Bulls. With over 20 years of marketing leadership across top brands like HBO, Apple, and the Miami Marlins, Elisa shares her insights on how to create unforgettable fan experiences and build community through sports. From youth programs to influencer marketing and the "Messi Effect," Elisa dives deep into what it takes to engage audiences in one of the world's most competitive markets. Tune in to hear her winning strategies for connecting with fans and elevating a brand's true potential.

In this episode, Jon opens by reacting to Brian Windhorst's comments on a recent episode of The Hoop Collective that Julius Randle has an "extremely tradeable" contract (3:25). Then, his is joined by the co-author of "Pipeline To The Pros" Ben Kaplan to discuss the book in detail, which includes extensive research of Knicks head coach Tom Thibodeau, former head coach Jeff Van Gundy, assistant coach Andy Greer and much more (10:22)! CHECK OUT BEN'S BOOK - Pipeline to the Pros Watch the video version of this podcast on our YouTube channel! FOLLOW BEN - @BKaplan4 FOLLOW MACRI - @JCMacriNBA FOLLOW GMAC - @AndrewJClaudio_ CHECK OUT THE KFS MERCH STORE! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Join us on this episode of TOP CMO as Ben Kaplan sits down with Chad Waetzig, the CMO of Crunch Fitness, to explore how Crunch has grown from 125 to over 465 locations worldwide. Chad shares his insights into franchise marketing, the importance of localizing campaigns, and why listening to franchisees is key to success. Discover how Crunch's unique "high-value, low-price" model, coupled with creative storytelling, helps the brand compete with industry giants. Plus, learn how the pandemic reshaped fitness trends and how Crunch is adapting with hybrid workout solutions.

In this episode of TOP CMO, Ben Kaplan interviews Adam Salgado, CMO of Heritage Grocers Group. Adam shares how the company connects with Hispanic and Latino communities through culturally authentic marketing and strong community ties. He discusses the importance of understanding diverse audiences, the impact of the pandemic on grocery shopping, and innovative promotions like the Lotteria sweepstakes. This episode is a must-listen for marketers looking to enhance their multicultural strategies.

Distance running, once a relatively niche sport, has exploded in popularity. The trend has been ongoing for at least a decade, but 2024′s running season may be the biggest one yet. Marathon race organizers are expecting record participation in races this year, both in Canada and in cities around the world.Today, Ben Kaplan, general manager of iRun Magazine, Allison Hill, co-founder of Hill Run Club, and members of The Decibel's own running club explain how the sport has grown more inclusive and diverse, drawing in a whole new generation of runners.This episode originally aired on May 1, 2024.Questions? Comments? Ideas? Email us at thedecibel@globeandmail.com

Joe and Mike welcome Ben Kaplan, Co-Author of Pipeline to the Pros. Ben dives into the success former Division 3 basketball players and coaches now have in the NBA, specifically Brad Stevens, Jeff Van Gundy, and Sam Presti. He also talks about the value of playing Division 3 basketball and the success of retired Amherst Coach David Hixon. He also discusses the book's value and the potential pipeline for women's basketball. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.amazon.com/Pipeline-Pros-Ben-Kaplan/dp/1637274335 https://www.linkedin.com/in/ben-kaplan-25192617/

Today I talked to Ben Kaplan about his new book (co-authored with Danny Parkins) Pipeline to the Pros: How D3 Small-College Nobodies Rose to Rule the NBA (Triumph Books, 2024). Jeff Van Gundy. Brad Stevens. Frank Vogel. Mike Budenholzer. Tom Thibodeau. Sam Presti. Leon Rose. Before you knew his name, before he drafted your favorite player, before he guided your team to a championship, he had a playing career of his own at an NCAA Division III college. He didn't play for fortune – the NBA was out of reach, and his school didn't even give athletic scholarships. He didn't play for fame – his games weren't televised, and the stands were rarely full. Whatever the motivation, he simply couldn't give up the game of basketball. And that didn't change after graduation, when it was time to pick a career path. For the first time in league history, NBA coaches and general managers are just as likely to have played Division III basketball as they are to have played in the NBA. While the number of former D3 players working in the NBA is higher than ever, small college alums have served in leadership positions since the league's founding. They shaped the NBA into what it is today, playing integral roles in the Lakers' initial success in Los Angeles, the inception of several expansion franchises, the creation of the popular All-Star Weekend dunk contest, the globalization of the league, and more. Their improbable and inspiring journeys tell a bigger story – the history of small college athletics, the evolution of coaching and management in the NBA, and the hiring practices in the most competitive fields. Their alma maters were small, but their impact on the game, and the implications of their success, loom large. Paul Knepper covered the New York Knicks for Bleacher Report. His first book, The Knicks of the Nineties: Ewing, Oakley, Starks and the Brawlers That Almost Won It All was published in 2020. You can reach Paul at paulknepper@gmail.com and follow him on Twitter @paulieknep. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Today I talked to Ben Kaplan about his new book (co-authored with Danny Parkins) Pipeline to the Pros: How D3 Small-College Nobodies Rose to Rule the NBA (Triumph Books, 2024). Jeff Van Gundy. Brad Stevens. Frank Vogel. Mike Budenholzer. Tom Thibodeau. Sam Presti. Leon Rose. Before you knew his name, before he drafted your favorite player, before he guided your team to a championship, he had a playing career of his own at an NCAA Division III college. He didn't play for fortune – the NBA was out of reach, and his school didn't even give athletic scholarships. He didn't play for fame – his games weren't televised, and the stands were rarely full. Whatever the motivation, he simply couldn't give up the game of basketball. And that didn't change after graduation, when it was time to pick a career path. For the first time in league history, NBA coaches and general managers are just as likely to have played Division III basketball as they are to have played in the NBA. While the number of former D3 players working in the NBA is higher than ever, small college alums have served in leadership positions since the league's founding. They shaped the NBA into what it is today, playing integral roles in the Lakers' initial success in Los Angeles, the inception of several expansion franchises, the creation of the popular All-Star Weekend dunk contest, the globalization of the league, and more. Their improbable and inspiring journeys tell a bigger story – the history of small college athletics, the evolution of coaching and management in the NBA, and the hiring practices in the most competitive fields. Their alma maters were small, but their impact on the game, and the implications of their success, loom large. Paul Knepper covered the New York Knicks for Bleacher Report. His first book, The Knicks of the Nineties: Ewing, Oakley, Starks and the Brawlers That Almost Won It All was published in 2020. You can reach Paul at paulknepper@gmail.com and follow him on Twitter @paulieknep. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports

How Are You Wired? Is a leadership podcast developed by local high school basketball coaches, Joe Willis (Plant High School) and Billy Teeden (Plant City High School). In this episode, Coach Teeden and Coach Willis speak to Ben Kaplan, author, Pipeline to the Pros about how he is wired. How Are You Wired? is sponsored by PeeWee Callins. https://www.facebook.com/peewee.callinshttps://www.instagram.com/peeweecallins/We would enjoy your feedback for our podcast. Please reach out to us to let us know your thoughts.@HowAreYouWired (X/Twitter)Joe Willis: Plant HS Basketball, plantbasketball@gmail.com or @CoachWillis20 (X/Twitter)Billy Teeden: Plant City HS Basketball, william.teeden@hcps.net or @CoachTeeden (X/Twitter)

Full Court Press: RIP Bill Walton, LeBron/Bronny Drama, NBA Playoffs/WNBA Updates  An Interview With: Ben Kaplan, Co-Author of Pipeline to the Pros, Shares His Viral Ernie Johnson Story  And Also: Skip Bayless, Bathtub Haircuts, The World Of Mamawala, Star Bugs, Jam Thomas, Tasmania Jackjumpers, Jersey Insurance, Cooked Ham, The Newer Olympian, Sundefeated, The Libs, Little Tikes Hoop, Flip Phones, Prom With Jesus, Random Drug Testing, Banned McMahon  Sponsor: Shaker and Spoon! Get $20 off your first box at www.shakerandspoon.com/horse Find Us Online - website: horsehoops.com - patreon: patreon.com/horsehoops - twitter: twitter.com/horse_hoops - instagram: instagram.com/horsehoops - facebook: facebook.com/horsehoops HORSE is hosted by Mike Schubert and Adam Mamawala. Edited by Kensei Tsurumaki. Theme song by Bettina Campomanes. Art by Allyson Wakeman. Website by Kelly Schubert. About Us On HORSE, we don't analyze wins and losses. We talk beefs (beeves?), dig into Internet drama, and have fun. The NBA is now a 365-day league and it's never been more present in pop culture. From Kevin Durant's burner accounts to LeBron taking his talents anywhere to trusting the Process, the NBA is becoming a pop culture requirement. At the same time, sports can have gatekeepers that make it insular and frustrating for people who aren't die hard fans. We're here to prove that basketball is entertaining to follow for all fans, whether you're actively watching the games or not. Recently featured in The New York Times! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ben Kaplan and Danny Parkins are best friends and co-creators of this particular passion project. It turns out that the ranks of NBA decision makers and coaches are replete with guys who cut their teeth in obscure Division 3 college programs. The sheer amount of influence out of D3 is pretty incredible, as the book chronicles and conveys. So why has this happened? How come the lowest level of college competition is fueling the highest level of decision making in pro competition? We get into that, plus question big shot Chicago radio host Danny about Caleb Williams…House of Strauss is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.houseofstrauss.com/subscribe

Episode 391 of Sports Media Podcast features Danny Parkins, the author of "Pipeline to the Pros: How D3, Small College Nobodies Rose to Rule the NBA" and the co-host of The Score 670 (Chicago) afternoon show with Matt Spiegel. In this podcast, we discuss the origin of the book (he co-wrote it with Ben Kaplan); the many former D3 players serving as head coach in the NBA including Tom Thibodeau and Frank Vogel; Jeff and Stan Van Gundy's amazing D3 roots; how to promote a book such as this; the future of local sports-talk radio in a city such as Chicago; competing against national sports radio shows; how Chicago is different from other passionate sports markets and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices