Podcasts about integrated marketing communications imc

Visionaries and CMOs, Tariq Hassan of McDonald's USA and Melissa Grady Dias of Cadillac, share much in common, from the genesis of their careers, to how they approach their work. They were both named by Forbes on the “Entrepreneurial CMO List of 2022”, and their alma mater, Northwestern, recently inducted them into the Hall of Fame of the Integrated Marketing Communications (IMC) program, which is at the forefront of culture and data-led marketing. In our conversation, Melissa and Tariq reflect on how they can finally put theories into practice since the technology and data have caught up, enabling Cadillac and McDonald's USA to remain iconic brands.  Every episode is recorded from MTM's Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.   Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here. 

Integrated Marketing Communications is a field that requires us to succeed in conceptual thinking andstrategy development. How does that lead us into campaign development in IMC615? ----more---- The Digital Space: With all the varied media selections, outlets, platforms, and emerging messaging and communicationsavenues, how are we to create marketing campaigns that will have an impact on the target audience? Integrated Marketing Communications (IMC) What are we learning about the basic idea behind our program, Integrated Marketing Communicationshere in the Reed College of Media at West Virginia University? How do we make sure our conceptualthinking addresses contemporary needs? This is part two of an earlier interview Larry did with Cyndi Greenglass. You can listen to the first part here. About our guest: Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. Prior to entering the teaching phase of his life, he operated design and advertising firms in New Orleans and Atlanta with clients in hospitality and tourism, commercial real estate, corporate communications, health care, and social services. He has served on the board of directors of the Atlanta Ad Club and provides ideation facilitation and consulting services to clients in the southeast. Stultz holds Bachelor of Arts and Master of Arts degrees in Visual Design from Purdue University, and he earned his Ph.D. in Educational Policy: Social Foundations from Georgia State University in 2006. Stultz is the winner of the 2010 Golden Quill Teaching Award.

Dr. Eric Van Steenburg is a Marketing Professor at Montana State University. He was hired as the Integrated Marketing Communications (IMC) instructor and also teaches a cycling class in his spare time.

For those with a long workout or miles to go before you sleep hike, listen to six programs on the Funnel Radio Channel.  Click to hear all programs sequentially.  Or click on the program links below to listen to individual 25 minute podcast replays of the live program.   These are the Funnel Radio Channel Programs for November 29th, 2018.  They are offered sequentially as broadcast.     Quite a broadcast day for our 5th Thursday of the month.  Patrick Morrissey and Mat Singer kick it off on Predictable Revenue Radio with the topic - Making Sales Enablement Work for 2,000 salespeople. Mari Anne Vanella welcomes Dan Sixsmith on Outstanding Outbound tackling What Sales Leadership is in Denial About. Insights from Leading SMB & CRM Pundit Gene Marks on CRM Radio with host, Paul Petersen. Matt's guest is Gillian Muessig, CEO & Co-Founder Outlines Venture Group  @SEOmom Topic: B2B Start-up Sales Lessons, Mistakes & Best Practices. Kyla and John talk about Five Factors Creating Elite Sales Mindsets on Asher Sales Sense. WVU MarComm today closes out with host, Cyndi Greenglass and her guest, Larry Stultz talking about Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC). Join us and listen live or catch replays from any of our shows. 9:00 am Pacific: Predictable Revenue Radio by @Altify with host, Patrick Morrissey @PatMorrissey Guest: Mat SingerTopic: Making Sales Enablement Work for 2,000 Salespeople https://goo.gl/ozSFsP 10:30 am Pacific: Outstanding Outbound by The Vanella Group with host, Mari Anne Vanella @vanellagroup Guest: Dan SixsmithTopic: What sales leadership is in denial about https://goo.gl/fSiqWv 11:00 am Pacific: CRM Radio by GoldMine with host, Paul Petersen @goldminecrm Guest: Gene Marks @genemarks Topic: Insights from Leading SMB & CRM Pundit Gene Marks https://goo.gl/LMDTDh 11:30 am Pacific: Sales Pipeline Radio by @heinzmarketing with host, Matt Heinz Guest: Gillian Muessig, CEO & Co-Founder Outlines Venture Group  @SEOmomTopic: B2B Start-up Sales Lessons, Mistakes & Best Practices https://goo.gl/NSRAcg 12:00 pm Pacific: Asher Sales Sense by Asher Sales Strategies with host, John Asher @asherstrategies Guest: Kyla O'ConnellTopic: Five Factors Creating Elite Sales Mindsets https://goo.gl/8EHc4f 12:30 pm Pacific: WVU Marketing Communications Today with host, Cyndi Greenglass @directchick @larrystultz Larry StultzIdeation Techniques, Concept Development and Integrated Marketing Communications (IMC) https://goo.gl/Muf8i2

Today host, Cyndi Greenglass welcomes Larry Stultz. Some of what they are covering in this episode includes defining what is “creativity” in advertising and marketing. Are there any dependable creative thinking triggers and inspiration techniques? ----more---- Is there a specific formula, and process that seem to inspire the ability to be creative in advertising and marketing? Are there any formula or specific message making techniques that work in advertising and marketing? With all the varied media selections, outlets, platforms, and emerging messaging and communications avenues, how are we to create marketing campaigns that will have an impact on the target audience? Join us LIVE Thursday, 11/29, 12:30 pm Pacific. About our Guest: Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. Prior to entering the teaching phase of his life, he operated design and advertising firms in New Orleans and Atlanta with clients in hospitality and tourism, commercial real estate, corporate communications, health care and social services. He has served on the board of directors of the Atlanta Ad Club and provides ideation facilitation and consulting services to clients in the southeast. Stultz holds Bachelor of Arts and Master of Arts degrees in Visual Design from Purdue University, and he earned his Ph.D. in Educational Policy: Social Foundations from Georgia State University in 2006. Stultz is the winner of the 2010 Golden Quill Teaching Award.

Episode 9 outlines Integrated Marketing Communications (IMC) which refers to the "promotion" element in the marketing mix. Integrated marketing communications is a long term view of influencing customers through the coordinated strategic use of promotion elements available to marketing.

Marketing professionals use Integrated Marketing Communications (IMC) as a replacement for the old catchphrase Promotions. Topics in this Module include the Elements of the Communications Process, the AIDA model and an example using a new soft drink introduction to explain the complex coordination of IMC and other marketing mix elements necessary to successfully introduce a new product.