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In this weeks episode of the digital eep dive, we uncover the latest news across the digital marketing landscape, including: - Google is now showing competitor ads on local business profiles - Google search results will now anchor to relevant text on results page in Chrome - What new regulations to family content on YouTube means for brands and creators - You can now add custom JavaScript to AMP pages - WordPress changes how it blocks pages from search engines - TikTok partnering with the NFL If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice. As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
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Host : Marv Dorner, BeBizzy Consulting On Episode 59 of the BeBizzy Break Podcast, we talk about the passing of another geriatric internet property, Compuserve, a renewal of the browser wars with Firefox Quantum, and why your technology is good enough. Tech News Compuserve Forums Joins Microsoft Paint and AIM as old tech services being shut down in 2017. Compuserve was the first major online service provider before AOL took over The Forums were the last service of the once-proud ISP to remain functional The service will be terminated on December 15, 2017 and odds are if no one would have said anything, you never would have known. Firefox QuantumNew browser from Mozilla that promises to be faster, and use less memory. Some extensions may not work, so beware Your current tech is good enough FOMO - Fear of Missing Out There's always a faster, shinier, and more "feature rich" device And while there's something to be gained with tech that works better and faster, your current technology might be already good enough, or could be made so with a few minor tweaks or upgrades. Smartphones There's really no big leaps forward in phone features Sure there's cosmetic upgrades like smaller bezels, larger and brighter screens, somewhat better battery Most smartphone issues can be solved by doing a few easy thingsReplacing the battery, if possible, or carry an external battery or recharging device. Clear up memory by deleting apps, using streaming audio and video services, and uploading photos to free cloud services like Google Photos, them deleting the local files. Run Updates - Make sure you're running the most recent operating system and app updates. Having everything updated makes it easier to troubleshoot and work together. Factory Reset - Things still running slow? Sometimes it's just best to flush the system and start over with a new operating system install. Keep in mind you will lost all of your data on the phone, so back up and connect to cloud services. Computers Talk about no huge leaps forward, computers have remained pretty constant for many years Improvements like the Microsoft Surface, Chromebooks and even iPad Pros are blurring the lines between computers and mobile, but even they "promise" to be able to do what you can already do with a computer, just smaller and lighter. Both "major" operating systems, Windows and iOS have promised no major upgrades anymore, just incremental updates. Hard Drives have become so large it's hard for a vast majority of users to come close to filling it up. You can increase the life of your computer by doing some very easy, cost effective things like :Add RAM - Memory is cheap, and of all the things to replace requires the least amount of technical know-how and time. RAM is easily accessible in desktops by removing the case, and most laptops have a cover to remove to get at the RAM and maybe the HDD. Major products like Crucial have scanners and selectors to make sure you're getting the right memory to upgrade your device. HDD - Have an old or small hard drive? There's a real good chance that your HDD is a spinning disc, and believe it or not, it's WHEN it will fail, not IF. Check out Seagate or Western Digital to find a suitable replacement. You can also migrate less often or large files to an external drive for a small price and they easily connect to your current computer via USB. To the Cloud! - Get your photos and other important files uploaded to a cloud service like Dropbox to ensure ease of access & transfer, and also security in the event of a hardware failure or catastrophic office event. Websites I know, it seems weird that a web development company would tell you that your website is good enough. There ARE times when it's best to update the website like when you need : Responsive Design - Have a site that is old and doesn't work on a smartphone or smaller screen? Might be time to update to a responsive website. CMS like WordPress - Maybe it's time to take over the management of your own website. WordPress allows you to post your own pages, a blog, and more. Search Engine Optimization (SEO) - Maybe you're site is all set up an running as you need, but you're just not getting found on the internet. By optimizing your SEO and your Local Business Listing you increase the chances of being found by potential customers. Social Media Marketing & Training - Like SEO, your website might not be the problem, maybe it's just getting the word out. Social Media offers an easy way to engage your fans and followers and market to new clients. Other Items We are constantly hit with marketing messages on stuff you "NEED" to ensure you have the most current technology or your life will be horrible. Vehicle enhancements like rear hatches that open with your foot, lane change chimes, and others are safety features, but really just being a better driver will fix that. 4K and 3D TV's are wonderful, but there is little programming that takes advantage of the technology. VR goggles are fun toys, but again, there's very little cool, productive programming for them. And voice controlled devices like Google Home or Alexa are neat, and have a utility to them, but often you have a device in your hands or pocket that can do the same thing. I LOVE technology, and our economy relies on constant updating of computers, furniture, cars, homes and just about everything else. But sometimes saving that money for something else is your best bet.
We all know that Google searches the internet looking for relevant information to deliver to it's users. It is in their interest to get the correct information to people first time. You can help Google and other search engines achieve this by correctly marking information on your website... The post Skyrocket Your Practice’s Local Business Listing appeared first on Clear Health Media.
In this Fireside chat, Jake Martin will walk you through the necessary steps to claiming your Google Map’s Local Business Listing and integrating it with your Google+ Brand Page. This process will help improve your online visibility — in Google search results, the Google+ social network, and on a multitude of Android Apps — as well as attracting more potential clients to your business.