Podcasts about Google Maps

Think you need tons of cash or a perfect credit score to invest in storage? Think again. In this episode, I share the real stories—and real numbers—of how I bought my first two self-storage facilities using zero dollars out of my own pocket. And I'm not alone. One of my coaching clients, Casey, followed the same roadmap and closed on two storage deals within nine months—both with seller financing and no money down. I walk you through the exact steps I took to find the deals, fund them creatively, and build strong, cash-flowing assets without the headaches of tenants, toilets, and trash. Whether you're just starting out, feel stuck financially, or think this isn't possible for you, this episode is going to blow your mind and show you what's actually doable—even if you're brand new.   You'll Learn How To: Fund storage deals without using your own money Tap into seller financing, private lending, and SBA loans Identify and find mom-and-pop owned storage facilities with simple tools Build relationship capital that becomes your most valuable resource Scale without complexity using a proven, repeatable process What You'll Learn in This Episode: [2:55] How I transitioned from burnt-out wholesaler to storage investor [5:17] Why storage beats single-family for cashflow and simplicity [7:41] Forced appreciation: how to increase value without waiting on comps [12:20] The power of lien laws vs. long eviction battles in single-family [14:42] Case study #1: My first $0-down deal with $350K raised through relationships [17:05] Case study #2: Seller financing 90% and doubling cashflow potential [19:24] Case study #3: 100% funded by private lenders, sold for a $700K profit [21:51] How to use Google Maps and direct mail to find off-market, mom-and-pop storage deals [26:37] The $150K deal from a letter a seller held onto for 2 years [29:04] Casey's story: two facilities in nine months, both 100% seller financed Who This Episode Is For: Anyone who thinks they need cash or experience to get started Real estate investors looking for more time freedom and less stress Wholesalers and flippers tired of chasing deals every month Beginners ready to take action and buy their first facility Why You Should Listen: I've done it. Casey's done it. And you can too. This episode is your real-world proof that funding is not your problem—it's your belief. When you apply relationship capital, creative financing, and the right process, you can buy your first (or next) facility sooner than you think. This episode lays out the blueprint—now you just need to take action.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/  Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/

Svavar Elliði tónlistamaður fólksins var með okkur í dag og tók hann hljómborðið með sér og söng fyrir okkur topp 5 atburði ársins 2025. Helgi lenti í basli um daginn þegar hann var að leiðbeina Hjálmari hvar þeir ættu að hittast því Hjálmar kýs að nota ekki Google Maps. Helgi tók tvær kærustur með sér til Miami þar sem þau upplifðu mikla framkvæmdarorku og hittu litríka karaktera.IG: helgijean & hjalmarorn110Takk fyrir að hlusta - og munið að subscribe'a!

You waste 17 hours a year looking for your car. Find out how Google Maps can get that time back. Learn more about your ad choices. Visit megaphone.fm/adchoices

2025 marks 20 years of Google Maps — a tool that many of us would be, quite literally, lost without. We hear from New Orleanians who used Google Maps/Google Earth in its inaugural year to survey the damage to their homes following Hurricane Katrina. We also talk to the internet's Map Men, who ask whether "the best maps humanity has ever produced are simultaneously the worst maps for humanity?" in their new book, "This Way Up: When Maps Go Wrong (And Why It Matters)."

Heading into 2025, homeowners are still turning to Google when they need a roofer, and local visibility continues to drive high-quality leads. Many contractors spend money on marketing without understanding how local SEO and Google Maps actually work. In this episode, Dave breaks down the fundamentals of local search, what really drives inbound leads, and how to improve visibility without relying solely on paid ads.In this episode, I sit down with Greg DeSimone to break down what truly creates value in a roofing business, and why so many contractors end up walking away with far less than they expected when it's time to exit.This conversation isn't just about selling your business. It's about building a company that's profitable, transferable, and not dependent on you showing up every day.Many roofing contractors assume that revenue alone determines business value, but buyers and private equity groups see things very differently.Today, Dave Sullivan and Greg DeSimone discuss the real drivers of business valuation in the roofing and home services industry. They unpack why systems, leadership depth, clean financials, and predictable profits matter far more than top-line sales.Dave shares firsthand insight from building and exiting his own roofing company, explaining how contractors can unintentionally trap themselves inside their business by failing to delegate, document processes, and build a leadership team.The key takeaway is simple:You don't build value at the end; you build it years in advance.Whether you plan to sell, step back, or just run a stronger business, this episode lays out what needs to be in place to make your company valuable, on your terms.What you'll hear in this episode:Revenue alone does not equal business valueBuyers look for systems, leadership, and clean financialsA business dependent on the owner has limited valueProfitability and predictability matter more than growthExit planning should start years before you plan to sellStrong businesses are built to run without the ownerResources:Connect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your...

What happens when curiosity, resilience, and storytelling collide over a lifetime of building something meaningful? In this episode, I welcome Nick Francis, founder and CEO of Casual Films, for a thoughtful conversation about leadership, presence, and what it takes to keep going when the work gets heavy. Nick's journey began with a stint at BBC News and a bold 9,000-mile rally from London to Mongolia in a Mini Cooper, a spirit of adventure that still fuels how he approaches business and life today. We talk about how that early experience shaped Casual into a global branded storytelling company with studios across five continents, and what it really means to lead a creative organization at scale. Nick shares insights from growing the company internationally, expanding into Southeast Asia, and staying grounded while producing hundreds of projects each year. Along the way, we explore why emotionally resonant storytelling matters, how trust and preparation beat panic, and why presence with family, health, and purpose keeps leaders steady in uncertain times. This conversation is about building an Unstoppable life by focusing on what matters most, using creativity to connect people, and choosing clarity and resilience in a world full of noise. Highlights: 00:01:30 – Learn how early challenges shape resilience and long-term drive. 00:06:20 – Discover why focusing on your role creates calm under pressure. 00:10:50 – Learn how to protect attention in a nonstop world. 00:18:25 – Understand what global growth teaches about leadership. 00:26:00 – Learn why leading with trust changes relationships. 00:45:55 – Discover how movement and presence restore clarity. About the Guest: Nick Francis is the founder and CEO of Casual, a global production group that blends human storytelling, business know-how, and creativity turbo-charged by AI. Named the UK's number one brand video production company for five years, Casual delivers nearly 1,000 projects annually for world-class brands like Adobe, Amazon, BMW, Hilton, HSBC, and P&G. The adventurous spirit behind its first production – a 9,000-mile journey from London to Mongolia in an old Mini – continues to drive Casual's growth across offices in London, New York, LA, San Francisco, Amsterdam, Barcelona, Sydney, Singapore, Hong Kong and Greater China. Nick previously worked for BBC News and is widely recognised for his expertise in video storytelling, brand building, and corporate communications. He is the founding director of the Casual Films Academy, a charity helping young filmmakers develop skills by producing films for charitable organisations. He is also the author of ‘The New Fire: Harness the Power of Video for Your Business' and a passionate advocate for emotionally resonant, behaviorally grounded storytelling. Nick lives in San Francisco, California, with his family. Ways to connect with Nick**:** Website: https://www.casualfilms.com/ YouTube: https://www.youtube.com/@casual_global  Instagram: https://www.instagram.com/casualglobal/  Facebook: https://www.facebook.com/CasualFilms/  Nick's LinkedIn: https://www.linkedin.com/in/nickfrancisfilm/  Casual's LinkedIn: https://www.linkedin.com/company/casual-films-international/  Beyond Casual - LinkedIn Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6924458968031395840 About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson  01:21 Well, hello everyone. I am your host, Mike hingson, that's kind of funny. We'll talk about that in a second, but this is unstoppable mindset. And our guest today is Nick Francis, and what we're going to talk about is the fact that people used to always ask me, well, they would call me Mr. Kingston, and it took me, as I just told Nick a master's degree in physics in 10 years to realize that if I said Mike hingson, that's why they said Mr. Kingston. So was either say Mike hingson or Michael hingson. Well, Michael hingson is a lot easier to say than Mike hingson, but I don't really care Mike or Michael, as long as it's not late for dinner. Whatever works. Yeah. Well, Nick, welcome to unstoppable mindset. We're glad you're Nick Francis  02:04 here. Thanks, Mike. It's great to be here. Michael Hingson  02:08 So Nick is a marketing kind of guy. He's got a company called casual that we'll hear about. Originally from England, I believe, and now lives in San Francisco. We were talking about the weather in San Francisco, as opposed to down here in Victorville. A little bit earlier. We're going to have a heat wave today and and he doesn't have that up there, but you know, well, things, things change over time. But anyway, we're glad you're here. And thanks, Mike. Really looking forward to it. Tell us about the early Nick growing up and all that sort of stuff, just to get us started. Nick Francis  02:43 That's a good question. I grew up in London, in in Richmond, which is southwest London. It's a at the time, it wasn't anything like as kind of, it's become quite kind of shishi, I think back in the day, because it's on the west of London. The pollution from the city used to flow east and so, like all the kind of well to do people, in fact, there used to be a, there used to be a palace in Richmond. It's where Queen Elizabeth died, the first Queen Elizabeth, that is. And, yeah, you know, I grew up it was, you know, there's a lot of rugby played around there. I played rugby for my local rugby club from a very young age, and we went sailing on the south coast. It was, it was great, really. And then, you know, unfortunately, when I was 10 years old, my my dad died. He had had a very powerful job at the BBC, and then he ran the British Council, which is the overseas wing of the Arts Council, so promoting, I guess, British soft power around the world, going and opening art galleries and going to ballet in Moscow and all sorts. So he had an incredible life and worked incredibly hard. And you know, that has brought me all sorts of privileges, I think, when I was a kid. But, you know, unfortunately, age 10 that all ended. And you know, losing a parent at that age is such a sort of fundamental, kind of shaking of your foundations. You know, you when you're a kid, you feel like a, you're going to live forever, and B, the things that are happening around you are going to last forever. And so, you know, you know, my mom was amazing, of course, and, you know, and in time, I got a new stepdad, and all the rest of it. But you know, that kind of shaped a lot of my a lot of my youth, really. And, yeah, I mean, Grief is a funny thing, and it's funny the way it manifests itself as you grow. But yeah. So I grew up there. I went to school in the Midlands, near where my stepdad lived, and then University of Newcastle, which is up in the north of England, where it rains a lot. It's where it's where Newcastle Football Club is based. And you know is that is absolutely at the center of the city. So. So the city really comes alive there. And it was during that time that I discovered photography, and I wanted to be a war photographer, because I believe that was where life was lived at the kind of the real cutting edge. You know, you see the you see humanity in its in its most visceral and vivid color in terrible situations. And I kind of that seemed like an interesting thing to go to go and do. Michael Hingson  05:27 Well, what? So what did you major in in college in Newcastle? So I did Nick Francis  05:31 history and politics, and then I went did a course in television journalism, and ended up working at BBC News as a initially running on the floor. So I used to deliver the papers that you know, when you see people shuffling or not, they do it anymore, actually, because everything, everything's digital now digital, yeah, but when they were worried about the the auto cues going down, they we always had to make sure that they had the up to date script. And so I would be printing in, obviously, the, you know, because it's a three hour news show, the scripts constantly evolving, and so, you know, I was making sure they had the most up to date version in their hands. And it's, I don't know if you have spent any time around live TV Mike, but it's an incredibly humbling experience, like the power of it. You know, there's sort of two or 3 million people watching these two people who are sitting five feet in front of me, and the, you know, the sort of slightly kind of, there was an element of me that just wanted to jump in front of them and kind of go, ah. And, you know, never, ever work in live TV, ever again. But you know, anyway, I did that and ended up working as a producer, writing and developing, developing packets that would go out on the show, producing interviews and things. And, you know, I absolutely loved it. It was, it was a great time. But then I left to go and set up my company. Michael Hingson  06:56 I am amazed, even today, with with watching people on the news, and I've and I've been in a number of studios during live broadcasts and so on. But I'm amazed at how well, mostly, at least, I've been fortunate. Mostly, the people are able to read because they do have to read everything. It isn't like you're doing a lot of bad living in a studio. Obviously, if you are out with a story, out in the field, if you will, there, there may be more where you don't have a printed script to go by, but I'm amazed at the people in the studio, how much they are able to do by by reading it all completely. Nick Francis  07:37 It's, I mean, the whole experience is kind of, it's awe inspiring, really. And you know, when you first go into a Live, a live broadcast studio, and you see the complexity, and you know, they've got feeds coming in from all over the world, and you know, there's upwards of 100 people all working together to make it happen. And I remember talking to one of the directors at the time, and I was like, How on earth does this work? And he said, You know, it's simple. You everyone has a very specific job, and you know that as long as you do your bit of the job when it comes in front of you, then the show will go out. He said, where it falls over is when people start worrying about whether other people are going to are going to deliver on time or, you know, and so if you start worrying about what other people are doing, rather than just focusing on the thing you have to do, that's where it potentially falls over, Michael Hingson  08:29 which is a great object lesson anyway, to worry about and control and don't worry about the rest Nick Francis  08:36 for sure. Yeah, yeah, for sure. You know, it's almost a lesson for life. I mean, sorry, it is a lesson for life, and Michael Hingson  08:43 it's something that I talk a lot about in dealing with the World Trade Center and so on, and because it was a message I received, but I've been really preaching that for a long time. Don't worry about what you can't control, because all you're going to do is create fear and drive yourself Nick Francis  08:58 crazy, completely, completely. You know. You know what is it? Give me the, give me this. Give me the strength to change the things I can. Give me the give me the ability to let the things that I can't change slide but and the wisdom to know the difference. I'm absolutely mangling that, that saying, but, yeah, it's, it's true, you know. And I think, you know, it's so easy for us to in this kind of modern world where everything's so media, and we're constantly served up things that, you know, shock us, sadness, enrage us, you know, just to be able to step back and say, actually, you know what? These are things I can't really change. I'd have to just let them wash over me. Yeah, and just focus on the things that you really can change. Michael Hingson  09:46 It's okay to be aware of things, but you've got to separate the things you can control from the things that you can and we, unfortunately aren't taught that. Our parents don't teach us that because they were never taught it, and it's something. That, just as you say, slides by, and it's so unfortunate, because it helps to create such a level of fear about so many things in our in our psyche and in our world that we really shouldn't have to do Nick Francis  10:13 completely well. I think, you know, obviously, but you know, we've, we've spent hundreds, if not millions of years evolving to become humans, and then, you know, actually being aware of things beyond our own village has only been an evolution of the last, you know what, five, 600 years, yeah. And so we are just absolutely, fundamentally not able to cope with a world of such incredible stimulus that we live in now. Michael Hingson  10:43 Yeah, and it's only getting worse with all the social media, with all the different things that are happening and of course, and we're only working to develop more and more things to inundate us with more and more kinds of inputs. It's really unfortunate we just don't learn to separate ourselves very easily from all of that. Nick Francis  11:04 Yeah, well, you know, it's so interesting when you look at the development of VR headsets, and, you know, are we going to have, like, lenses in our eyes that kind of enable us to see computer screens while we're just walking down the road, you know? And you look at that and you think, well, actually, just a cell phone. I mean, cell phones are going to be gone fairly soon. I would imagine, you know, as a format, it's not something that's going to abide but the idea that we're going to create technology that's going to be more, that's going to take us away from being in the moment more rather than less, is kind of terrifying. Because, I would say already, even with, you know, the most basic technology that we have now, which is, you know, mind bending, compared to where we were even 20 years ago, you know, to think that we're only going to become more immersive is, you know, we really, really as a species, have to work out how we are going to be far better at stepping away from this stuff. And I, you know, I do, I wonder, with AI and technology whether there is, you know, there's a real backlash coming of people who do want to just unplug, yeah, Michael Hingson  12:13 well, it'll be interesting to see, and I hope that people will learn to do it. I know when I started hearing about AI, and one of the first things I heard was how kids would use it to write their papers, and it was a horrible thing, and they were trying to figure out ways so that teachers could tell us something was written by AI, as opposed to a student. And I almost immediately developed this opinion, no, let AI write the papers for students, but when the students turn in their paper, then take a day to in your class where you have every student come up and defend their paper, see who really knows it, you know. And what a great teaching opportunity and teaching moment to to get students also to learn to do public speaking and other things a little bit more than they do, but we haven't. That hasn't caught on, but I continue to preach it. Nick Francis  13:08 I think that's really smart, you know, as like aI exists, and I think to to pretend somehow that, you know, we can work without it is, you know, it's, it's, it's, yeah, I mean, it's like, well, saying, you know, we're just going to go back to Word processors or typewriters, which, you know, in which it weirdly, in their own time, people looked at and said, this is, you know, these, these are going to completely rot our minds. In fact, yeah, I think Plato said that was very against writing, because he believed it would mean no one could remember anything after that, you know. So it's, you know, it's just, it's an endless, endless evolution. But I think, you know, we have to work out how we incorporate into it, into our education system, for sure. Michael Hingson  13:57 Well, I remember being in in college and studying physics and so on. And one of the things that we were constantly told is, on tests, you can't bring calculators in, can't use calculators in class. Well, why not? Well, because you could cheat with that. Well, the reality is that the smart physicists realized that it's all about really learning the concepts more than the numbers. And yeah, that's great to to know how to do the math. But the the real issue is, do you know the physics, not just the math completely? Nick Francis  14:34 Yeah. And then how you know? How are the challenges that are being set such that you know, they really test your ability to use the calculator effectively, right? So how you know? How are you lifting the bar? And in a way, I think that's kind of what we have to do, what we have to do now, Michael Hingson  14:50 agreed, agreed. So you were in the news business and so on, and then, as you said, you left to start your own company. Why did you decide to do that? Nick Francis  14:59 Well, a friend of. Ryan and I from University had always talked about doing this rally from London to Mongolia. So, and you do it in an old car that you sort of look at, and you go, well, that's a bit rubbish. It has to have under a one liter engine. So it's tiny, it's cheap. The idea is it breaks down you have an adventure. And it was something we kind of talked about in passing and decided that would be a good thing to do. And then over time, you know, we started sending off. We you know, we applied, and then we started sending off for visas and things. And then before we knew it, we were like, gosh, so it looks like we're actually going to do this thing. But by then, you know, my job at the BBC was really taking off. And so I said, you know, let's do this, but let's make a documentary of it. So long story short, we ended up making a series of diary films for Expedia, which we uploaded onto their website. It was, you know, we were kind of pitching this around about 2005 we kind of did it in 2006 so it was kind of, you know, nobody had really heard of YouTube. The idea of making videos to go online was kind of unheard of because, you know, broadband was just kind of getting sorry. It wasn't unheard of, but it was, it was very, it was a very nascent industry. And so, yeah, we went and drove 9000 miles over five weeks. We spent a week sitting in various different repair yards and kind of break his yards in everywhere from Turkey to Siberia. And when we came back, it became clear that the internet was opening up as this incredible medium for video, and video is such a powerful way to share emotion with a dispersed audience. You know, not that I would have necessarily talked about it in that in those terms back then, but it really seemed like, you know, every every web page, every piece of corporate content, could have a video aspect to it. And so we came back and had a few fits and starts and did some, I mean, we, you know, we made a series of hotel videos where we were paid 50 quid a day to go and film hotels. And it was hot and it was hard work. And anyway, it was rough. But over time, you know, we started to win some more lucrative work. And, you know, really, the company grew from there. We won some awards, which helped us to kind of make a bit of a name for ourselves. And this was, there's been a real explosion in technology, kind of shortly after when we did this. So digital SLRs, so, you know, old kind of SLR cameras, you know, turned into digital cameras, which could then start to shoot video. And so it, there was a real explosion in high quality video produced by very small teams of people using the latest technology creatively. And that just felt like a good kind of kick off point for our business. But we just kind of because we got in in kind of 2006 we just sort of beat a wave that kind of started with digital SLRs, and then was kind of absolutely exploded when video cell phones came on the market, video smartphones. And yeah, you know, because we had these awards and we had some kind of fairly blue chip clients from a relatively early, early stage, we were able to grow the company. We then expanded to the US in kind of 2011 20 between 2011 2014 and then we were working with a lot of the big tech companies in California, so it felt like we should maybe kind of really invest in that. And so I moved out here with some of our team in 2018 at the beginning of 2018 and I've been here ever since, wow. Michael Hingson  18:44 So what is it? What was it like starting a business here, or bringing the business here, as opposed to what it was in England? Nick Francis  18:53 It's really interesting, because the creatively the UK is so strong, you know, like so many, you know, from the Beatles to Led Zeppelin to the Rolling Stones to, you know, and then on through, like all the kind of, you know, film and TV, you know, Brits are very good at kind of Creating, like, high level creative, but not necessarily always the best at kind of monetizing it, you know. I mean, some of those obviously have been fantastic successes, right? And so I think in the UK, we we take a lot longer over getting, getting to, like, the perfect creative output, whereas the US is far more focused on, you know, okay, we need this to to perform a task, and frankly, if we get it 80% done, then we're good, right? And so I think a lot of creative businesses in the UK look at the US and they go, gosh. Firstly, the streets are paved with gold. Like the commercial opportunity seems incredible, but actually creating. Tracking it is incredibly difficult, and I think it's because we sort of see the outputs in the wrong way. I think they're just the energy and the dynamism of the US economy is just, it's kind of awe inspiring. But you know, so many businesses try to expand here and kind of fall over themselves. And I think the number one thing is just, you have to have a founder who's willing to move to the US. Because I think Churchill said that we're two two countries divided by the same language. And I never fully understood what that meant until I moved here. I think what it what he really means by that is that we're so culturally different in the US versus the UK. And I think lots of Brits look at America and think, Well, you know, it's just the same. It's just a bit kind of bigger and a bit Brasher, you know, and it and actually, I think if people in the US spoke a completely different language, we would approach it as a different culture, which would then help us to understand it better. Yeah. So, yeah. I mean, it's been, it's been the most fabulous adventure to move here and to, you know, it's, it's hard sometimes, and California is a long way from home, but the energy and the optimism and the entrepreneurialism of it, coupled with just the natural beauty is just staggering. So we've made some of our closest friends in California, it's been absolutely fantastic. And across the US, it's been a fantastic adventure for us and our family. Michael Hingson  21:30 Yeah, I've had the opportunity to travel all over the US, and I hear negative comments about one place or another, like West Virginia, people eat nothing but fried food and all that. But the reality is, if you really take an overall look at it, the country has so much to offer, and I have yet to find a place that I didn't enjoy going to, and people I never enjoyed meeting, I really enjoy all of that, and it's great to meet people, and it's great to experience so much of this country. And I've taken that same posture to other places. I finally got to visit England last October, for the first time. You mentioned rugby earlier, the first time I was exposed to rugby was when I traveled to New Zealand in 2003 and found it pretty fascinating. And then also, I was listening to some rugby, rugby, rugby broadcast, and I tuned across the radio and suddenly found a cricket game that was a little bit slow for me. Yeah, cricket to be it's slow. Nick Francis  22:41 Yeah, fair enough. It's funny. Actually, we know what you're saying about travel. Like one of the amazing things about our Well, I kind of learned two sort of quite fundamentally philosophical things, I think, you know, or things about the about humans and the human condition. Firstly, like, you know, traveling across, you know, we left from London. We, like, drove down. We went through Belgium and France and Poland and Slovenia, Slovakia, Slovenia, like, all the way down Bulgaria, across Turkey into Georgia and Azerbaijan and across the Caspian Sea, and through Turkmenistan, Uzbekistan, Kyrgyzstan, Kazakhstan, into Russia, and then down into Mongolia. When we finished, we were due north of Jakarta, right? So we drove, we drove a third of the way around the world. And the two things that taught me were, firstly that human people are good. You know, everywhere we went, people would invite us in to have meals, or they'd like fix our car for not unit for free. I mean, people were so kind everywhere we went. Yeah. And the other thing was, just, when we get on a plane and you fly from here to or you fly from London, say to we, frankly, you fly from London to Turkey, it feels unbelievably different. You know, you fly from London to China, and it's, you know, complete different culture. But what our journey towards us, because we drove, was that, you know, while we might not like to admit it, we're actually quite, you know, Brits are quite similar to the French, and the French actually are quite similar to the Belgians, and Belgians quite similar to the Germans. And, you know, and all the way through, actually, like we just saw a sort of slowly changing gradient of all the different cultures. And it really, you know, we are just one people, you know. So as much as we might feel that, you know, we're all we're all different, actually, when you see it, when you when you do a drive like that, you really, you really get to see how slowly the cultures shift and change. Another thing that's quite funny, actually, was just like, everywhere we went, we would be like, you know, we're driving to Turkey. They'd be like, Oh, God, you just drove through Bulgaria, you know, how is like, everything on your car not been stolen, you know, they're so dodgy that you Bulgarians are so dodgy. And then, you know, we'd get drive through the country, and they'd be like, you know, oh, you're going into Georgia, you know, gosh, what you go. Make, make sure everything's tied down on your car. They're so dodgy. And then you get into Georgia, and they're like, Oh my God, you've just very driven through Turkey this, like, everyone sort of had these, like, weird, yeah, kind of perceptions of their neighbors. And it was all nonsense, yeah, you know. Michael Hingson  25:15 And the reality is that, as you pointed out, people are good, you know, I think, I think politicians are the ones who so often mess it up for everyone, just because they've got agendas. And unfortunately, they teach everyone else to be suspicious of of each other, because, oh, this person clearly has a hidden agenda when it normally isn't necessarily true at all. Nick Francis  25:42 No, no, no, certainly not in my experience, anyway, not in my experience. But, you know, well, oh, go ahead. No, no. It's just, you know, it's, it is. It's, it is weird the way that happens, you know, well, they say, you know, if, if politicians fought wars rather than, rather than our young men and women, then there'd be a lot less of them. Yeah, so Well, Michael Hingson  26:06 there would be, well as I tell people, you know, I I've learned a lot from working with eight guy dogs and my wife's service dog, who we had for, oh, gosh, 14 years almost, and one of the things that I tell people is I absolutely do believe what people say, that dogs love unconditionally, unless they're just totally traumatized by something, but they don't trust unconditionally. The difference between dogs and people is that dogs are more open to trust because we've taught ourselves and have been taught by others, that everyone has their own hidden agenda. So we don't trust. We're not open to trust, which is so unfortunate because it affects the psyche of so many people in such a negative way. We get too suspicious of people, so it's a lot harder to earn trust. Nick Francis  27:02 Yeah, I mean, I've, I don't know, you know, like I've been, I've been very fortunate in my life, and I kind of always try to be, you know, open and trusting. And frankly, you know, I think if you're open and trusting with people, in my experience, you kind of, it comes back to you, you know, and maybe kind of looking for the best in everyone. You know, there are times where that's not ideal, but you know, I think you know, in the overwhelming majority of cases, you know, actually, you know, you treat people right? And you know what goes what goes around, comes around, absolutely. Michael Hingson  27:35 And I think that's so very true. There are some people who just are going to be different than that, but I think for the most part, if you show that you're open to trust people will want to trust you, as long as you're also willing to trust Nick Francis  27:51 them completely. Yeah, completely. Michael Hingson  27:54 So I think that that's the big thing we have to deal with. And I don't know, I hope that we, we will learn it. But I think that politicians are really the most guilty about teaching us. Why not to trust but that too, hopefully, will be something we deal with. Nick Francis  28:12 I think, you know, I think we have to, you know, it's, it's one of the tragedies of our age, I think, is that the, you know, we spent the 20th century, thinking that sex was the kind of ultimate sales tool. And then it took algorithms to for us to realize that actually anger and resentment are the most powerful sales tools, which is, you know, it's a it's something which, in time, we will work out, right? And I think the problem is that, at the minute, these tech businesses are in such insane ascendancy, and they're so wealthy that it's very hard to regulate them. And I think in time, what will happen is, you know, they'll start to lose some of that luster and some of that insane scale and that power, and then, you know, then regulation will come in. But you know whether or not, we'll see maybe, hopefully our civilization will still be around to see that. Michael Hingson  29:04 No, there is that, or maybe the Vulcans will show up and show us a better way. But you know, Nick Francis  29:11 oh, you know, I'm, I'm kind of endlessly optimistic. I think, you know, we are. We're building towards a very positive future. I think so. Yeah, it's just, you know, get always bumps along the way, yeah. Michael Hingson  29:24 So you named your company casual. Why did you do that? Or how did that come about? Nick Francis  29:30 It's a slightly weird name for something, you know, we work with, kind of, you know, global blue chip businesses. And, you know, casual is kind of the last thing that you would want to associate with, a, with a, with any kind of services business that works in that sphere. I think, you know, we, the completely honest answer is that the journalism course I did was television, current affairs journalism, so it's called TV cadge, and so we, when we made a film for a local charity as part of that course. Course, we were asked to name our company, and we just said, well, cash, cash casual, casual films. So we called it casual films. And then when my friend and I set the company up, kind of formally, to do the Mongol Rally, we, you know, we had this name, you know, the company, the film that we'd made for the charity, had gone down really well. It had been played at BAFTA in London. And so we thought, well, you know, we should just, you know, hang on to that name. And it didn't, you know, at the time, it didn't really seem too much of an issue. It was only funny. It was coming to the US, where I think people are a bit more literal, and they were a bit like, well, casual. Like, why casual, you know. And I remember being on a shoot once. And, you know, obviously, kind of some filmmakers can be a little casual themselves, not necessarily in the work, but in the way they present themselves, right? And I remember sitting down, we were interviewing this CEO, and he said, who, you know, who are you? Oh, we're casual films. He's like, Oh, is that why that guy's got ripped jeans? Is it? And I just thought, Damn, you know, we really left ourselves open to that. There was also, there was a time one of our early competitors was called Agile films. And so, you know, I remember talking to one of our clients who said, you know, it's casual, you know, when I have to put together a little document to say, you know, which, which supplier we should choose, and when I lay it on my boss's desk, and one says casual films, and one says agile films, it's like those guys are landing the first punch. But anyway, we, you know, we, what we say now is like, you know, we take a complex process and make it casual. You know, filmmaking, particularly for like, large, complex organizations where you've got lots of different stakeholders, can be very complicated. And so, yeah, we sort of say, you know, we'll take a lot of that stress off, off our clients. So that's kind of the rationale, you know, that we've arrived with, arrived at having spoken to lots of our clients about the role that we play for them. So, you know, there's a kind of positive spin on it, I guess, but I don't know. I don't know whether I'd necessarily call it casual again. I don't know if I'm supposed to say that or not, but, oh, Michael Hingson  32:00 it's unique, you know? So, yeah, I think there's a lot of merit to it. It's a unique name, and it interests people. I know, for me, one of the things that I do is I have a way of doing this. I put all of my business cards in Braille, so the printed business cards have Braille on them, right? Same thing. It's unique completely. Nick Francis  32:22 And you listen, you know what look your name is an empty box that you fill with your identity. They say, right? And casual is actually, it's something we've grown into. And you know it's we've been going for nearly 20 years. In fact, funny enough for the end of this year is the 20th anniversary of that first film we made for the for the charity. And then next summer will be our 20th anniversary, which is, you know, it's, it's both been incredibly short and incredibly long, you know, I think, like any kind of experience in life, and it's been some of the hardest kind of times of my entire life, and some of the best as well. So, you know, it's, it is what it is, but you know, casual is who we are, right? I would never check, you know? I'd never change it. Michael Hingson  33:09 Now, no, of course not, yeah. So is the actual name casual films, or just casual? Nick Francis  33:13 So it was casual films, but then everyone calls us casual anyway, and I think, like as an organization, we probably need to be a bit more agnostic about the outcome. Michael Hingson  33:22 Well, the reason I asked, in part was, is there really any filming going on anymore? Nick Francis  33:28 Well, that's a very that's a very good question. But have we actually ever made a celluloid film? And I think the answer is probably no. We used to, back in the day, we used to make, like, super eight films, which were films, I think, you know, video, you know, ultimately, if you're going to be really pedantic about it, it's like, well, video is a digital, digital delivery. And so basically, every film we make is, is a video. But there is a certain cachet to the you know, because our films are loved and crafted, you know, for good or ill, you know, I think to call them, you know, they are films because, because of the, you know, the care that's put into them. But it's not, it's, it's not celluloid. No, that's okay, yeah, well, Michael Hingson  34:16 and I know that, like with vinyl records, there is a lot of work being done to preserve and capture what's on cellular film. And so there's a lot of work that I'm sure that's being done to digitize a lot of the old films. And when you do that, then you can also go back and remaster and hopefully in a positive way, and I'm not sure if that always happens, but in a positive way, enhance them Nick Francis  34:44 completely, completely and, you know, it's, you know, it's interesting talking about, like, you know, people wanting to step back. You know, obviously vinyl is having an absolute as having a moment right now. In fact, I just, I just bought a new stylist for my for my record. Play yesterday. It sounded incredible as a joy. This gave me the sound quality of this new style. It's fantastic. You know, beyond that, you know, running a company, you know, we're in nine offices all over the world. We produce nearly 1000 projects a year. So, you know, it's a company. It's an incredibly complicated company. It's a very fun and exciting company. I love the fact that we make these beautifully creative films. But, you know, it's a bit, I wouldn't say it's like, I don't know, you don't get many MBAs coming out of business school saying, hey, I want to set up a video production company. But, you know, it's been, it's been wonderful, but it's also been stressful. And so, you know, I've, I've always been interested in pottery and ceramics and making stuff with my hands. When I was a kid, I used to make jewelry, and I used to go and sell it in nightclubs, which is kind of weird, but, you know, it paid for my beers. And then whatever works, I say kid. I was 18. I was, I was of age, but of age in the UK anyway. But now, you know, over the last few 18 months or so, I've started make, doing my own ceramics. So, you know, I make vases and and pictures and kind of all sorts of stuff out of clay. And it's just, it's just to be to unplug and just to go and, you know, make things with mud with your hands. It's just the most unbelievably kind of grounding experience. Michael Hingson  36:26 Yeah, I hear you, yeah. One of the things that I like to do is, and I don't get to do it as much as I would like, but I am involved with organizations like the radio enthusiasts of Puget Sound, which, every year, does recreations of old radio shows. And so we get the scripts we we we have several blind people who are involved in we actually go off and recreate some of the old shows, which is really a lot of fun, Nick Francis  36:54 I bet, yeah, yeah, sort of you know that connection to the past is, is, yeah, it's great radio. Radio is amazing. Michael Hingson  37:03 Anyway, what we have to do is to train some of the people who have not had exposure to old radio. We need to train them as to how to really use their voices to convey like the people who performed in radio, whatever they're doing, because too many people don't really necessarily know how to do that well. And it is, it is something that we're going to work on trying to find ways to get people really trained. And one of the ways, of course, is you got to listen to the old show. So one of the things we're getting more and more people to do when we do recreations is to go back and listen to the original show. Well, they say, Well, but, but that's just the way they did it. That's not necessarily the way it should be done. And the response is, no, that's not really true. The way they did it sounded natural, and the way you are doing it doesn't and there's reality that you need to really learn how to to use your voice to convey well, and the only way to do it is to listen to the experts who did it. Nick Francis  38:06 Yeah, well, it's, you know, it's amazing. The, you know, when the BBC was founded, all the news readers and anyone who appeared on on the radio to to present or perform, had to wear like black tie, like a tuxedo, because it was, you know, they're broadcasting to the nation, so they had to, you know, they had to be dressed appropriately, right, which is kind of amazing. And, you know, it's interesting how you know, when you, when you change your dress, when you change the way you're sitting, it does completely change the way that you project yourself, yeah, Michael Hingson  38:43 it makes sense, yeah, well, and I always enjoyed some of the old BBC radio shows, like the Goon Show, and completely some of those are so much fun. Nick Francis  38:54 Oh, great, yeah, I don't think they were wearing tuxedo. It's tuxedos. They would Michael Hingson  38:59 have been embarrassed. Yeah, right, right. Can you imagine Peter Sellers in a in a tux? It just isn't going to happen. Nick Francis  39:06 No, right, right. But yeah, no, it's so powerful. You know, they say radio is better than TV because the pictures are better. Michael Hingson  39:15 I agree. Yeah, sure, yeah. Well, you know, I I don't think this is quite the way he said it, but Fred Allen, the old radio comedian, once said they call television the new medium, because that's as good as it's ever going Nick Francis  39:28 to get. Yeah, right, right, yeah. Michael Hingson  39:32 I think there's truth to it. Whether that's exactly the way he said it or not, there's truth to that, yeah, but there's also a lot of good stuff on TV, so it's okay. Nick Francis  39:41 Well, it's so interesting. Because, you know, when you look at the it's never been more easy to create your own content, yeah, and so, you know, and like, in a way, TV, you know, he's not wrong in that, because it suddenly opened up this, this huge medium for people just to just create. Right? And, you know, and I think, like so many people, create without thinking, and, you know, and certainly in our kind of, in the in the world that we're living in now with AI production, making production so much more accessible, actually taking the time as a human being just to really think about, you know, who are the audience, what are the things that are going to what are going to kind of resonate with them? You know? Actually, I think one of the risks with AI, and not just AI, but just like production being so accessible, is that you can kind of shoot first and kind of think about it afterwards, and, you know, and that's never good. That's always going to be medium. It's medium at best, frankly. Yeah, so yeah, to create really great stuff takes time, you know, yeah, to think about it. Yeah, for sure, yeah. Michael Hingson  40:50 Well, you know, our podcast is called unstoppable mindset. What do you think that unstoppable mindset really means to you as a practical thing and not just a buzzword. Because so many people talk about the kinds of buzzwords I hear all the time are amazing. That's unstoppable, but it's really a lot more than a buzzword. It goes back to what you think, I think. But what do you think? Nick Francis  41:15 I think it's something that is is buried deep inside you. You know, I'd say the simple answer is, is just resilience. You know, it's, it's been rough. I write anyone running a small business or a medium sized business at the minute, you know, there's been some tough times over the last, kind of 1824, months or so. And, you know, I was talking to a friend of mine who she sold out of her business. And she's like, you know, how are things? I was like, you know, it's, it's, it's tough, you know, we're getting through it, you know, we're changing a lot of things, you know, we're like, we're definitely making the business better, but it's hard. And she's like, Listen, you know, when three years before I sold my company, I was at rock bottom. It was, I genuinely thought it was so stressful. I was crushed by it, but I just kept going. And she's just like, just keep going. And the only difference between success and failure is that resilience and just getting up every day and you just keep, keep throwing stuff at the wall, keep trying new things, keep working and trying to be better. I think, you know, it's funny when you look at entrepreneurs, I'm a member of a mentoring group, and I hope I'm not talking out of school here, but you know, there's 15 entrepreneurs, you know, varying sizes of business, doing all sorts, you know, across all sorts of different industries. And if you sat on the wall, if you were fly on the wall, and you sit and look at these people on a kind of week, month to month basis, and they all present on how their businesses are going. You go, this is this being an entrepreneur does not look like a uniformly fun thing, you know, the sort of the stress and just, you know, people crying and stuff, and you're like, gosh, you know, it's so it's, it's, it's hard, and yet, you know, it's people just keep coming back to it. And yet, I think it's because of that struggle that you have to kind of have something in built in you, that you're sort of, you're there to prove something. And I, you know, I've thought a lot about this, and I wonder whether, kind of, the death of my father at such a young age kind of gave me this incredible fire to seek His affirmation, you know. And unfortunately, obviously, the tragedy of that is like, you know, the one person who would never give me affirmation is my dad. And yet, you know, I get up every day, you know, to have early morning calls with the UK or with Singapore or wherever. And you know, you just just keep on, keeping on. And I think that's probably what and knowing I will never quit, you know, like, even from the earliest days of casual, when we were just, like a couple of people, and we were just, you know, kids doing our very best, I always knew the company was going to be a success act. Like, just a core belief that I was like, this is going to work. This is going to be a success. I didn't necessarily know what that success would look like. I just but I did know that, like, whatever it took, we would map, we'd map our way towards that figure it out. We'd figure it out. And I think, you know, there's probably something unstoppable. I don't know, I don't want to sound immodest, but I think there's probably something in that that you're just like, I am just gonna keep keep on, keeping on. Michael Hingson  44:22 Do you think that resilience and unstoppability are things that can be taught, or is it just something that's built into you, and either you have it or you don't? Nick Francis  44:31 I think it's something that probably, it's definitely something that can be learned, for sure, you know. And there are obviously ways that it can there's obviously ways it can be taught. You know, I was, I spent some time in the reserve, like the Army Reserve in the UK, and I just, you know, a lot of that is about teaching you just how much further you can go. I think what it taught me was it was so. So hard. I mean, honestly, some of the stuff we did in our training was, like, you know, it's just raining and raining and raining and, like, because all your kits soaking wet is weighs twice what it did before, and you just, you know, sleeping maybe, you know, an hour or two a night, and, you know, and there wasn't even anyone shooting at us, right? So, you know, like the worst bit wasn't even happening. But like, and like, in a sense, I think, you know, that's what they're trying to do, that, you know, they say, you know, train hard and fight easy. But I remember sort of sitting there, and I was just exhausted, and I just genuinely, I was just thought, you know, what if they tell me to go now, I just, I can't. I literally, I can't, I can't do it. Can't do it. And then they're like, right, lads, put your packs on. Let's go and just put your pack on. Off you go, you know, like, this sort of, the idea of not, like, I was never going to quit, just never, never, ever, you know, and like I'd physically, if I physically, like, literally, my physical being couldn't stand up, you know, I then that was be, that would be, you know, if I was kind of, like literally incapacitated. And I think what that taught me actually, was that, you know, you have what you believe you can do, like you have your sort of, you have your sort of physical envelope, but like that is only a third or a quarter of what you can actually achieve, right, you know. And I think what that, what the that kind of training is about, and you know, you can do it in marathon training. You can do it in all sorts of different, you know, even, frankly, meditate. You know, you train your mind to meditate for, you know, an hour, 90 minutes plus. You know, you're still doing the same. You know, there's a, there's an elasticity within your brain where you can teach yourself that your envelope is so much larger. Yeah. So, yeah, you know, like, is casual going to be a success? Like, I'm good, you know, I'm literally, I won't I won't stop until it is Michael Hingson  46:52 right, and then why stop? Exactly, exactly you continue to progress and move forward. Well, you know, when everything feels uncertain, whether it's the markets or whatever, what do you do or what's your process for finding clarity? Nick Francis  47:10 I think a lot of it is in having structured time away. I say structured. You build it into your calendar, but like, but it's unstructured. So, you know, I take a lot of solace in being physically fit. You know, I think if you're, if you feel physically fit, then you feel mentally far more able to deal with things. I certainly when I'm if I'm unfit and if I've been working too much and I haven't been finding the time to exercise. You know, I feel like the problems we have to face just loom so much larger. So, you know, I, I'll book out. I, you know, I work with a fan. I'm lucky enough to have a fantastic assistant who, you know, we book in my my exercise for each week, and it's almost the first thing that goes in the calendar. I do that because I can't be the business my my I can't be the leader my business requires. And it finally happened. It was a few years ago I kind of, like, the whole thing just got really big on me, and it just, you know, and I'm kind of, like, being crushed by it. And I just thought, you know what? Like, I can't, I can't fit other people's face mask, without my face mask being fit, fitted first. Like, in order to be the business my business, I keep saying that to be the lead in my business requires I have to be physically fit. So I have to look after myself first. And so consequently, like, you know, your exercise shouldn't be something just get squeezed in when you find when you have time, because, you know, if you've got family and you know, other things happening, like, you know, just will be squeezed out. So anyway, that goes in. First, I'll go for a bike ride on a Friday afternoon, you know, I'll often listen to a business book and just kind of process things. And it's amazing how often, you know, I'll just go for a run and, like, these things that have been kind of nagging away in the back of my mind, just suddenly I find clarity in them. So I try to exercise, like, five times a week. I mean, that's obviously more than most people can can manage, but you know that that really helps. And then kind of things, like the ceramics is very useful. And then, you know, I'm lucky. I think it's also just so important just to appreciate the things that you already have. You know, I think one of the most important lessons I learned last year was this idea that, you know, here is the only there. You know, everyone's working towards this kind of, like, big, you know, it's like, oh, you know, when I get to there, then everything's going to be okay, you know. And actually, you know, if you think about like, you know, and what did you want to achieve when you left college? Like, what was the salary band that you want? That you wanted to achieve? Right? A lot of people, you know, by the time you hit 4050, you've blown way through that, right? And yet you're still chasing the receding Summit, yeah, you know. And so actually, like, wherever we're trying to head to, we're already there, because once you get there, there's going to be another there that you're trying to. Head to right? So, so, you know, it's just taking a moment to be like, you know, God, I'm so lucky to have what I have. And, you know, I'm living in, we're living in the good old days, like right now, right? Michael Hingson  50:11 And the reality is that we're doing the same things and having the same discussions, to a large degree, that people did 50, 100 200 years ago. As you pointed out earlier, the fact is that we're, we're just having the same discussions about whether this works, or whether that works, or anything else. But it's all the same, Nick Francis  50:33 right, you know. And you kind of think, oh, you know, if I just, just, like, you know, if we just open up these new offices, or if we can just, you know, I think, like, look, if I, if I'd looked at casual when we started it as it is now, I would have just been like, absolute. My mind would have exploded, right? You know, if you look at what we've achieved, and yet, I kind of, you know, it's quite hard sometimes to look at it and just be like, Oh yeah, but we're only just starting. Like, there's so much more to go. I can see so much further work, that we need so many more things, that we need to do, so many more things that we could do. And actually, you know, they say, you know, I'm lucky enough to have two healthy, wonderful little girls. And you know, I think a lot of bread winners Look at, look at love being provision, and the idea that, you know, you have to be there to provide for them. And actually, the the truest form of love is presence, right? And just being there for them, and like, you know, not being distracted and kind of putting putting things aside, you know, not jumping on your emails or your Slack messages or whatever first thing in the morning, you know. And I, you know, I'm not. I'm guilty, like, I'm not, you know, I'm not one of these people who have this kind of crazy kind of morning routine where, like, you know, I'm incredibly disciplined about that because, you know, and I should be more. But like, you know, this stuff, one of the, one of the things about having a 24 hour business with people working all over the world is there's always things that I need to respond to. There's always kind of interesting things happening. And so just like making sure that I catch myself every so often to be like, I'm just going to be here now and I'm going to be with them, and I'm going to listen to what they're saying, and I'm going to respond appropriately, and, you know, I'm going to play a game with them, or whatever. That's true love. You know? Michael Hingson  52:14 Well, there's a lot of merit to the whole concept of unplugging and taking time and living in the moment. One of the things that we talked about in my book live like a guide dog, that we published last year, and it's all about lessons I've learned about leadership and teamwork and preparedness from eight guide dogs and my wife's service dog. One of the things that I learned along the way is the whole concept of living in the moment when I was in the World Trade Center with my fifth guide dog, Roselle. We got home, and I was going to take her outside to go visit the bathroom, but as soon as I took the harness off, she shot off, grabbed her favorite tug bone and started playing tug of war with my retired guide dog. Asked the veterinarians about him the next day, the people at Guide Dogs for the Blind, and they said, Well, did anything threaten her? And I said, No. And they said, there's your answer. The reality is, dogs live in the moment when it was over. It was over. And yeah, right lesson to learn. Nick Francis  53:15 I mean, amazing, absolutely amazing. You must have taken a lot of strength from that. Michael Hingson  53:20 Oh, I think it was, it was great. It, you know, I can look back at my life and look at so many things that have happened, things that I did. I never thought that I would become a public speaker, but I learned in so many ways the art of speaking and being relaxed at speaking in a in a public setting, that when suddenly I was confronted with the opportunity to do it, it just seemed like the natural thing to do. Nick Francis  53:46 Yeah, it's funny, because I think isn't public speaking the number one fear. It is. It's the most fit. It's the most feared thing for the most people. Michael Hingson  53:57 And the reality is going back to something that we talked about before. The reality is, audiences want you to succeed, unless you're a jerk and you project that, audiences want to hear what you have to say. They want you to be successful. There's really nothing to be afraid of but, but you're right. It is the number one fear, and I've never understood that. I mean, I guess I can intellectually understand it, but internally, I don't. The first time I was asked to speak after the World Trade Center attacks, a pastor called me up and he said, we're going to we're going to have a service outside for all the people who we lost in New Jersey and and that we would like you to come and speak. Take a few minutes. And I said, Sure. And then I asked him, How many people many people were going to be at the service? He said, 6000 that was, that was my first speech. Nick Francis  54:49 Yeah, wow. But it didn't bother me, you know, no, I bet Michael Hingson  54:54 you do the best you can, and you try to improve, and so on. But, but it is true that so many people. Are public speaking, and there's no reason to what Nick Francis  55:03 did that whole experience teach you? Michael Hingson  55:06 Well, one of the things that taught me was, don't worry about the things that you can't control. It also taught me that, in reality, any of us can be confronted with unexpected things at any time, and the question is, how well do we prepare to deal with it? So for me, for example, and it took me years after September 11 to recognize this, but one of the things that that happened when the building was hit, and Neither I, nor anyone on my side of the building really knew what happened. People say all the time, well, you didn't know because you couldn't see it. Well, excuse me, it hit 18 floors above us on the other side of the building. And the last time I checked X ray vision was fictitious, so nobody knew. But did the building shake? Oh, it tipped. Because tall buildings like that are flexible. And if you go to any tall building, in reality, they're made to buffet in wind storms and so on, and in fact, they're made to possibly be struck by an airplane, although no one ever expected that somebody would deliberately take a fully loaded jet aircraft and crash it into a tower, because it wasn't the plane hitting the tower as such that destroyed both of them. It was the exploding jet fuel that destroyed so much more infrastructure caused the buildings to collapse. But in reality, for me, I had done a lot of preparation ahead of time, not even thinking that there would be an emergency, but thinking about I need to really know all I can about the building, because I've got to be the leader of my office, and I should know all of that. I should know what to do in an emergency. I should know how to take people to lunch and where to go and all that. And by learning all of that, as I learned many and discovered many years later, it created a mindset that kicked in when the World Trade Center was struck, and in fact, we didn't know until after both towers had collapsed, and I called my wife. We I talked with her just before we evacuated, and the media hadn't even gotten the story yet, but I never got a chance to talk with her until after both buildings had collapsed, and then I was able to get through and she's the first one that told us how the two buildings had been hit by hijacked aircraft. But the mindset had kicked in that said, You know what to do, do it and that. And again, I didn't really think about that until much later, but that's something that is a lesson we all could learn. We shouldn't rely on just watching signs to know what to do, no to go in an emergency. We should really know it, because the knowledge, rather than just having information, the true intellectual knowledge that we internalize, makes such a big difference. Nick Francis  57:46 Do you think it was the fact that you were blind that made you so much more keen to know the way out that kind of that really helped you to understand that at the time? Michael Hingson  57:56 Well, what I think is being blind and growing up in an environment where so many things could be unexpected, for me, it was important to know so, for example, when I would go somewhere to meet a customer, I would spend time, ahead of time, learning how to get around, learning how to get to where they were and and learning what what the process was, because we didn't have Google Maps and we didn't have all the intellectual and and technological things that we have today. Well intellectual we did with the technology we didn't have. So today it's easier, but still, I want to know what to do. I want to really have the answers, and then I can can more easily and more effectively deal with what I need to deal with and react. So I'm sure that blindness played a part in all of that, because if I hadn't learned how to do the things that I did and know the things that I knew, then it would have been a totally different ball game, and so sure, I'm sure, I'm certain that blindness had something to do with it, but I also know that, that the fact is, what I learned is the same kinds of things that everyone should learn, and we shouldn't rely on just the signs, because what if the building were full of smoke, then what would you do? Right? And I've had examples of that since I was at a safety council meeting once where there was somebody from an electric company in Missouri who said, you know, we've wondered for years, what do we do if there's a fire in the generator room, in the basement, In the generator room, how do people get out? And he and I actually worked on it, and they developed a way where people could have a path that they could follow with their feet to get them out. But the but the reality is that what people first need to learn is eyesight is not the only game in town. Yeah, right. Mean, it's so important to really learn that, but people, people don't, and we take too many things for granted, which is, which is really so unfortunate, because we really should do a li

Send us a textIn this episode of The Near Memo, Greg Sterling and Mike Blumenthal talk with Michel of GMB API about what new data reveals regarding review removals, fraud detection, incentivized reviews, and regional legal differences across Europe and the U.S.The conversation explores why reviews are increasingly central to AI-driven search experiences, how enforcement tools can unintentionally harm small businesses, and what this all means for trust, visibility, and competition in local search.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Ziv Raviv's Micro Niche Podcasts model combines coaching with a full marketing agency (logo design, copywriting, web dev), delivering tangible results and justifying higher fees.Micro-Niche Strategy: Focus on a highly specific niche (3k–20k people) for rapid market entry. The small size enables high-touch outreach, turning a low reply rate (e.g., 2%) into enough collaborators for a full year of content.Podcast as a "Free Party": A podcast is the core tool for building trust and authority. Interviewing niche experts leverages their networks for audience growth and provides a platform for "listening harder" to discover real client needs.The 3-Test Validation Framework: Before committing, validate a niche with three tests: Findability (can you easily find people?), Braggability (will interviewees share the episode?), and Sellability (can you monetize the audience?).Summary of PodcastThe "Super Coaching" ModelZiv Raviv's "Fully Booked Coach" model defines "fully booked" as a sustainable 15–18 retainer clients, a number that avoids burnout.This model evolved from a standard coaching practice to "super coaching," which includes a full marketing agency stack.Rationale: Clients often need execution support, not just advice. This model delivers tangible results (e.g., a new logo) between sessions, justifying higher fees and increasing client retention.Micro-Niche StrategyCore Principle: Serving everyone means serving no one. A micro-niche enables focused, high-impact outreach and rapid market entry.Size Sweet Spot: 3,000 (minimum) to 20,000 (ideal maximum).Rationale: This size provides enough people for outreach but is small enough for high-touch, personalized communication.Findability Test: A niche must be easy to find.High Findability (4.5/5): Dentists, plumbers (use Google Maps, Sales Navigator).Low Findability (1/5): Introverted business owners (no public identifier).Significance: High findability is critical for rapid results (within 100 days).Podcast as a "Free Party"A podcast is the core tool for establishing authority and building trust in a new micro-niche.Strategy: Interview well-known niche experts.Benefit: Leverages their networks for initial audience growth.Benefit: Provides a platform for "listening harder" to uncover the niche's true problems and pivot the service offering accordingly.Monetization: The goal is to sell coaching/services, not ad sponsorships.Rationale: Micro-niches have small audiences (e.g., 100–1,000 downloads/episode), which is insufficient for ad revenue but highly effective for converting a few listeners into high-value clients.Niche Validation FrameworkUse this three-test framework to validate a niche before committing.1. Findability: Can you easily find and contact people in the niche?Example: Women studio photographers (easy via directories).2. Braggability: Will interviewees be proud to be featured and share the episode?Example: Model railway enthusiasts (high).Example: "Ugly Skin Disease Podcast" (low).3. Sellability: Can

Heute geht es um die Frage, ob der Arbeitnehmer einer Vertragsänderung seines Arbeitsvertrag zustimmen muss.- Anpassung von Klauseln (zu Lasten des Arbeitnehmers)- Lohnerhöhungen- kein Zustimmungserfordernis- komplett neuer Arbeitsvertrag (nicht notwendig)- wenn dann nur die Klausel mit dem Lohn- Abmahnung wegen fehlender Zustimmung?- Kündigung wegen fehlender Zustimmung?- Änderungskündigung?- Wann Änderung ohne Zustimmung?- Weisungsrecht des Arbeitgebers (aber Arbeitsvertrag beachten)Artikel:1. Darf der Arbeitgeber bei Verweigerung einer Vertragsänderung kündigen?Podcastfolgen:1. Änderungen im Arbeitsrecht 2025Homepage:⁠⁠⁠⁠⁠⁠⁠Rechtsanwalt Andreas Martin - Arbeitsrecht in Marzahn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anwalt Arbeitsrecht in Berlin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Most healthcare clinics focus on Google Business Profile and their website for local SEO, but there's another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic's visibility.In this episode, you'll learn why Yellow Pages hasn't faded into the past, how it helps strengthen your local SEO, and the simple steps to optimize your listing so it works in your favor.If you want a quick, low-effort way to get found by more patients, this episode shows you how.Episode webpage, blog, and show notes: https://propelyourcompany.com/yellow-pages-local-seo/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

As we head towards the New Year, we catch up with Woodland Trust CEO Darren Moorcroft to reflect on 2025 and look back at some of our favourite episodes. Darren takes us through some of the challenges and successes of the last 12 months and emphasises how the power of public support for woods and trees can create a greener, healthier future for people and nature. We also share some highlights from past woodland walks, including reading a tree with natural navigator Tristan Gooley, a former golf course being transformed into a thriving community space in Cheshire, and a visit to Welsh woodlands with Kate Humble. Don't forget to rate us and subscribe! Learn more about the Woodland Trust at woodlandtrust.org.uk  Transcript You are listening to Woodland Walks, a podcast for the Woodland Trust, presented by Adam Shaw. We protect and plant trees for people to enjoy, to fight climate change and to help wildlife thrive.  Adam: Well, as we head towards Christmas and New Year beyond that, many people will be looking back at what the past year brought them and indeed looking to the next year to see what things they want to do or what challenges they'll face. And I thought this was a good time for us to do that too on this podcast. Now, I have now done over 50 Woodland Walk podcasts for the Woodland Trust and so there's lots to pick from of some of my highlights over those 50 and I want to share just a few clips of those. But before we get to those clips, I wanted to share a chat I had with Darren Moorcroft, who is the chief executive of the Woodland Trust. And I began by asking him for his reflections on the challenges and achievements of the past year.  Darren: So I think throughout 2025, probably the greatest challenges that we've faced have been a range of things, but I'd say probably the greatest has been the kind of political environment in which we're operating. Now as an organisation, we are apolitical so we advocate on behalf of woods and trees and it's felt a little bit like in 2025, there's been a growth agenda that's been versus nature and versus the environment and versus woods and trees, rather than thinking about them being an integral part of and actually underpinning our entire economy. So that's been a real challenge for us to continue to step up to and make the case for why woods and trees for people and nature are so really important. And I think that then plays into some of the great achievements that the Trust has had. It's not only been a case of taking the urgency of the cause that we are fighting for and growing the relevance and resonance of the organisation's voice so that we can stand up for people and who care about trees, the great thing about the Woodland Trust is our supporter base is really ethos sort of centred. So all of our estate is free and open to all, regardless of whether you are a member of the Trust. And that means that people aren't buying their way into the benefits that woods and trees give them. They are understanding that the benefits should be there for everyone and for nature. And therefore, it's really a strong argument when talking to decision makers at any level of government, whether that's local government, metro mayors or in the devolved administrations or Westminster, there's a real power to the voice that the Woodland Trust has for woods, trees, people and nature. And people care about woods and trees, as we saw with incidences like the Sycamore Gap and the Whitewebbs Oak in Enfield. When those trees are damaged, destroyed, then there's a real outpouring of grief, it's fair to say, because people care about this part of our natural heritage, which is really important in their individual lives, but actually for society as a whole.  Adam: Well, there'll be more from Darren a little later on. But first, let's now go to one of my favourite clips. This is from a podcast where I met presenter and naturalist Kate Humble. Well, in early spring I went on a woodland walk in Wales with presenter, author and farmer Kate Humble, who was taking me around what promised to be some amazing woodland with her dogs. But as is increasingly common in these podcasts, We of course had to begin with me getting absolutely and entirely lost.   Okay, this is an absolute disaster. Although I am bad at directions, this is not my fault. So Kate sent me a pin because she said, well, this is going to be hard to find my place. She sent me a map pin. I followed the map pin. Look, I'm here. I don't know if you can hear this. You probably can't hear this. This is the gate that's locked, which is across some woodland path. So I can't get there. And of course, there is no phone signal. So I'm going to have to drive all the way back to some town to find a phone signal and I'm already late. Okay. I have managed to find a village where there is a phone signal. I've managed to call Kate. And Kate...*laughs* Kate has clearly got the measure of me and has told me to give up. And she is now going to get in her car and find me in this village and I will follow her back. In the meantime, we have passed Google Map pins back and forwards, which apparently tell her that I'm sitting outside her house, but I really am nowhere near her house. So I seem to have broken Google, which, well, that's a first. Anyway, I've got a banana here. So if she's a long time, I have dinner. Meantime I'll just wait. This will never happen. This will actually never happen. We found Kate. We found her. So, yeah. So, well, you're leading me off with your two dogs.  Kate: I am. I am. I'm leading you off into one of the most beautiful, I think. I mean, obviously I'm a little bit biased, but it is one of the most important areas of ancient woodland in Britain. This is the Wye Valley. We're the Lower Wye Valley, so we are the bit really where the River Wye is in its sort of last bit of its journey. It's risen in mid-Wales about... 136 miles from here. I know that because I've walked the whole route.  Adam: Really?  Kate: Yeah.  Adam: We're not doing that today, are we? No, we're not.  Kate: No, I promise. I promise, Adam *both laugh* So, yes, and we are basically about 5 or 6 miles from where it flows into the River Severn and then out into the Bristol Channel. And the woods around here are a lovely mix of broadleafs. So we're walking through broadleaf woodland now and this is literally, this is what I walk out of my front door. Aren't I lucky?  Adam: You are lucky.  Kate: I'm so lucky. So we've got a lovely mix of broadleaf woodland now and we're just coming into that time of year, which is the time of year that makes everybody's spirits lift because we are coming into spring. And if we actually just stop just for a second, you can hear that's a blue tit calling. And I mean, this isn't the perfect day for birdsong, but the birdsong is really picking up. And that's the lovely thing about living alongside woodlands. So even in the winter, even when you don't think there are any birds at all, what you hear in these woods is *makes ch-ch-ch noise* That's a very, very bad impression of a great spotted woodpecker. We're going to cut off piste a little bit and head down here.  Adam: Is this a precursor warning that I'm about to get bumps and scrapes?  Kate: This is a precursor warning that you might, yes, you might *laughs*. It's quite a steep descent.  Adam: That's fine. Just as long as, my face is my fortune so as long as that's safeguarded throughout this, that'll be fine.   Kate: *laughs* Of course. It'll be a soft landing.  Adam: Okay, well that's good. Yeah, lots of leaves around.  Kate: Lots of leaves.  Adam: So, I mean, I thought we were going to chat about your conversion to nature and everything, but actually that's a lot of nonsense. This has been a constant in your life.  Kate: Well, it's been, I mean, coming to Wales, so I did live in London, you know, after I left home.  Adam: I mean, you didn't choose a nature career, did you? I mean, you're involved now, we can talk about that, but first, what was your first career?  Kate: Well, I mean, career always seems such a grand word and that you've planned it.  Adam: Yeah, OK. So your accidental career.  Kate: So my accidental career. Well, I had this idea that I wanted to work in television, although, again, I don't really know where that came from. We're going just down here. Part of me also wanted to be a safari guide.   Adam: Right, good. I can see the appeal of that.  Kate: I went to, when I was 19, having never really been abroad at all, because again, our generation didn't really go abroad as a matter of course, and so I went to Africa when I was 19.  Adam: Sorry, we're not talking on a holiday?  Kate: No. It was a, it was a, it was probably a rebellion *laughs*  Adam: You went as far away as possible, I'm not going out for the evening, I'm popping off to Africa.  Kate: I'm popping off to Africa and I don't know when I'll be back. One of those.  Adam: Good exit line.  Kate: And I think it was that journey that turned my mind to really re-look and re-examine the natural world and think, it's extraordinary, it's extraordinary. It's mind-blowing in every way. And yeah, so even though I then came back and thought, I want to have this sort of career in telly, what I really wanted to do in my career in telly was work for the natural history unit.  Adam: Right. And is that what you did?  Kate: No.  Adam: And do you feel, I mean, you feel passionate about it. Do you feel evangelical about it?  Kate: Yes.  Adam: So what, do you have a prescription to help to bring others on side?  Kate: I wish it didn't mean, I wish you didn't have to ask me that question. I wish it didn't have to be an on side.  Adam: Do you feel that's an unfair question?  Kate: No, I don't. I think it's a very fair question because lots of people don't feel or don't, perhaps don't experience it, experience the advantages of the natural world or they haven't been given the opportunities to properly understand the impact that it can have on us and all those impacts are positive. I mean there's loads of science and you know it was talked about endlessly during the pandemic about how green spaces are good for our mental health, blue spaces are good for our mental health, being outdoors, being in nature, listening to birdsong, seeing plants grow, all those things are good for us. But we've got to a place where we've been so divorced from it, where we look for our pleasures in shopping malls and online, and we forget that actually all we need is right here.  Adam: One of the themes that has come up over our 50 or so podcasts many times is the fact that a lot of people feel rather lost in the environmental debate. They know there's problems but don't feel they can do very much about it. And that's an issue I asked Darren Moorcroft, the Woodland Trust CEO, to address.  Darren: I suppose in the face of some really big challenges that we face from climate change to nature loss, it can sometimes feel that that is such a big job, what can an individual do to play their part? And that might be that they can plant a tree if they have the opportunity, or if they're managing land, they are able to integrate trees into that land. But lots of us don't have that opportunity. So being a supporter of the Woodland Trust, giving a membership to the organisation, regular contributions adds real value. And it adds real value in a number of ways. The first of which is it gives that greater sense of voice when we as an organisation and me as chief executive can walk into what can be considered the corridors of power and say people care about woods and trees, they care about nature and they care about the benefits of those woods and trees for people. So it gives a real point to the sword when we're doing our advocacy. But the other way as well is, if you don't own large parts of, chunks of the UK, then actually what your contribution can do is be placed together with lots of others and we can make a difference with you and on your behalf. So, the individual, most individuals across the UK can't restore peatland. They can't plant new forests. But we can and we have done and we will do and continue to do so. And the only way we can do that is through those contributions that individuals make, which may on the surface only look like a small part of a bigger jigsaw, but without those small pieces, we don't able to create the picture that everybody wants to see in the landscape.  Adam: Well that's Darren talking about landscapes, which reminded me of another podcast in which I met a famous explorer who had, I suppose, relearned the skill of navigating the landscape without any tools, maps, compasses or computers.   Well today I'm off to meet a writer, navigator and explorer who has led expeditions in five continents and I'm told he's the only living person to have both flown solo and sailed single-handedly across the Atlantic. He's known as the natural navigator because he has learned how to find your way through the natural world, really by looking at the clues that nature provides us.  Tristan Gooley: There's a very widespread feeling that we ought to connect with nature, that we should feel something, that if we just go and stand in a wood, that it should somehow magically make us feel something. But actually, our brains have evolved to be doing things and to be understanding things. And if we think about the animal kingdom, which we're obviously part of, we're not the fastest by a long way. We're not the strongest by a long way. We don't have the best senses. But the one thing we do really, really well, our one trump card, is an ability to take in a landscape and understand the patterns and build a more interesting and meaningful picture from what we see than any other creature can. So every single organism, including every single tree, is full of meaning, which is another way of saying nothing is random. And if we just come around the side of this one, I'll be able to show you, hopefully, and this one will be a good one to... So a nice introduction to the idea that that nothing is random is that if you ask anybody to draw a tree, you'll get a symmetrical tree. Symmetrical trees, of course, don't exist. When we think about it, we know that. Every single tree appears as a unique individual, and that means that there's a reason for all the asymmetries and the differences we find. I mean, as we look at this one here, we can see it's not symmetrical. There's more tree on the left side as we look at it, pretty sort of, pretty clear asymmetry. So noticing that it's not symmetrical on its own is not fascinating. But knowing that we get most of our light from the southern side and that every tree is harvesting light, we put those two pieces together and that tree is clearly showing us that south is out this way.   Adam: Right. Is that true?   Tristan: *laughs* It is, it is, yeah. I'm pretty confident on that one.  Adam: Now, while a lot of the work of the Woodland Trust involves protecting what we have, a lot more is about creating new woodland in areas which didn't previously have it. And that's why I wanted to include this exciting podcast about a whole new landscape creation programme.   Well today's podcast is a bit of an unusual one because I'm off to an abandoned golf course in Cheshire overlooking Liverpool, not far away in fact, and the vision is to create this once golf course into a thriving mosaic of habitats, including lush broadland, woodland, grassland meadows and wooded glades dotted with wild flowers. Throughout the site, they're creating a network of grassy paths so people can walk through them and get far-reaching views of the Welsh borders, the Western Pennines and the Bowland Fells, along with, of course, Liverpool and the Mersey Estuary. And very excitingly, the man actually who's all the tree planting there is also in a band and it's his music and his band's music you can hear in the background. More about that a little later.  Tim: Imagine you've got an oak tree. And that throws down 40,000 acorns in usually every four years. So it doubles its weight above ground.  Adam: Sorry, 40,000 acorns?  Tim: 40,000. A mature oak, yeah.  Adam: It's worth pausing on that.  Tim: *laughs* I know, it's incredible isn't it.  Adam: A mature oak drops 40,000 acorns a year?  Tim: Every four years, roughly.  Adam: Because it doesn't do it every year, do they?  Tim: No. So, it has what they call a mast year, which is the year when everything's come together. It's usually based on the previous weather, weather conditions. So, that doubles the weight of the tree above ground, that throws all those acorns. Now you imagine they're gonna be a couple of centimetres apart on the ground. They're not all going to make it. What they're hoping is that something will take those away. So, a jay or a squirrel, they'll move those acorns away. Not all of them will get eaten. In fact, jays let the acorn germinate, and then they eat the remains. So, they wait to see where the oak tree comes up and then they come back and eat the remains of the cotyledon. So, you imagine if all those were going to germinate, there'd be a mass rush, and what they're waiting for is for the parent plant to die. And if that falls over, then they can all shoot up, but they're not all going to survive. So maybe only one, maybe two will survive out of those 40,000 if they're close to the tree. Now, what we're doing here is, imagine there's the parent plant, the parent plant's not here. We've already spaced these out by this distance already. So, we've given them a better chance.  Adam: Fantastic. Well, it's been a great day for me, a half day out here, and I'll definitely return. It's an amazing, amazing, positive place, isn't it? And the sun has shone on us, sort of metaphorical smile from above. Brilliant. Thank you very much.   Well from Liverpool, let's go back to the home of the Woodland Trust in Grantham, back to its CEO, Darren Moorcroft, for a final word from him.  Darren: I think my message for everyone as we enter into 2026 is think about the difference that you can make and how the Woodland Trust can help you. Now that might be providing a membership subscription to the organisation in order for us to underpin the work that we do. It may be taking advantage and being one of the 7,000 plus schools and communities that we saw in 2025 stepping up and asking for free trees to plant into their community. Or many other ways, but the real difference that you can make is to stand up for woods and trees and the conversations you have and the actions that you take, because we as an organisation are fighting for the health of people and the planet with every tree. And that means improving the lives of people where they live, improving the lives of nature where they live, and also making sure that we broaden and deepen the support that woods and trees get so that when people say should we protect that tree, the automatic answer is yes. Should we restore that woodland? The automatic answer is yes. And should we create more woods and trees? Absolutely, the answer is yes. So that would be my message to people going into 2026.  Adam: And so, if you can afford it and want to become a member of the Woodland Trust, they would very much like to have you join up and in fact, maybe give it as a gift this Christmas. But even if you can't afford it or don't want to, just by being the voice of nature, you will be one of its greatest friends. From all of us, to all of you, this year and next, can I wish you many happy wanderings.  Thank you for listening to the Woodland Trust Woodland Walks. Join us next month when Adam will be taking another walk in the company of Woodland Trust staff, partners and volunteers. And don't forget to subscribe to the series on iTunes or wherever you are listening. And do give us a review and a rating. If you want to find out more about our woods and those that are close to you, check out the Woodland Trust website. Just head to the Visiting Woods pages. Thank you. 

Sam Liang worked on the team that built the "blue dot" for Google Maps and now he's transforming how we think about meetings with Otter.ai. Fresh off crossing $100M in ARR with a lean team of less than 200, Sam joins us to discuss how Otter evolved from passive transcription to active AI agents that participate in your meetings. Learn practical strategies for building reliable voice AI, implementing enterprise knowledge bases, and deploying AI agents that actually deliver ROI.Resources mentioned:• Otter.ai $100M ARR announcement: https://otter.ai/blog/otter-ai-breaks-100m-arr-barrier• HIPAA compliance: https://otter.ai/blog/otter-ai-achieves-hipaa-complianceSubscribe to The Neuron newsletter: https://theneuron.ai

Most roofing marketing agencies sell paid ads, funnels, and “SEO packages” while ignoring the one thing that actually makes the phone ring: Google Maps, organic rankings, and AI search visibility. In this episode, we break down how DataPins uses real job-site photos, geo-coordinates, AI-generated content, and digital brand signaling to help roofers rank higher, get more calls, and stop guessing where leads come from.???? Want your roofing company to rank and get real calls?Call our Fort Worth team when you're ready to stop guessing and start showing up where homeowners actually search.(800) 353-5758 www.roofingwebmaster.com ???? Follow for no-BS roofing SEO, Google Maps tips, and lead-driven marketing. ‪@roofingwebmasters‬ 

[Expertpanelen] Avsnitt 151 med Kevin Wahlström, Head of SEM & CCO på Beet, om de senaste och viktigaste nyheterna inom paid search och Google Ads. Allt från status för annonser i AI Overviews och AI Mode till hur AI Max har utvecklats och varför Kevin kallar det en "DSA-kampanj på steroider". Dessutom gör vi ett djupdyk i Ads Advisor, Googles nya AI-agent som nu rullats ut brett i svenska konton. Du får dessutom höra om:  Hur AI Overviews har gynnat SEM Googles black box-strategi vid lanseringar Exempel på vad Ads Advisor kan göra Dynamisk retargeting via Google Analytics Och Nano Banana Pro i Asset Studio Om gästen Kevin Wahlström är Head of SEM och CCO på byrån Beet och är en av Sveriges främsta specialister inom sökannonsering. Han ingår också i expertpanelen med fokus på just paid search. Med över 15 års erfarenhet av Google Ads har Kevin sett plattformen utvecklas från manuell budgivning till dagens AI-drivna kampanjtyper. Han arbetar dagligen med allt från små annonsörer till några av Sveriges största e-handlare. Tidsstämplar [00:02:00] Annonser i AI Overviews och AI Mode. Status för när annonser i Googles AI-svar lanseras i Sverige, hur de kommer fungera och varför Google väntar med utrullningen till efter julhandeln. [00:19:01]  AI Max och hur det har utvecklats. Kevin förklarar varför han kallar det en "DSA-kampanj på steroider" och vad som har hänt med AI Max sedan lanseringen under våren 2025. [00:28:40] Ads Advisor rullas ut till alla konton. Genomgång av Googles nya AI-agent, vad den kan göra idag och varför Kevin blev positivt överraskad av rekommendationerna. [00:41:01] Lightning round med fler nyheter. PMax Share of Cost ger mer transparens, Nano Banana Pro integreras i Asset Studio, Google Maps i Demand Gen och dynamisk retargeting i GA4. Länkar Kevin Wahlström på LinkedIn Beet (webbsida) About ads and AI Overviews - Google Ads Help (dokumentation) Google Organic SERP CTR Curve - Advanced Web Ranking (verktyg) How AI Max for Search campaigns works - Google Ads Help (dokumentation) Ads Advisor (beta) - Google Ads Help (dokumentation) Google's AI advisors: agentic tools to drive impact and insights - Google (artikel) Google Ads adds ‘Share of Cost' toggle to PMax reporting - Search Engine Land (artikel) Enable remarketing with Google Analytics data - Analytics Help (dokumentation)What's New in Asset Studio: A Step by Step Guide to the new AI Features in Asset Studio - Google (artikel)

Die letzte Folge des Jahres startet mit Pomelli, dem angeblichen Canva-Killer. Webadresse eingeben, KI erstellt Marketing-Kampagnen. Macht das Designer überflüssig oder ist es nur der nächste Hype? Trotz aller Automatisierung: Persönliche Beratung bleibt gefragt. Nach Corona wollen Menschen sich wieder real treffen, nicht nur virtuell. Schulungen in Präsenz werden wieder beliebter. Juristischer Exkurs: Handwerker aufgepasst! Wer nicht korrekt auf Widerrufsrecht hinweist, kann böse überraschen erleben. Ein Kunde bekam nach Dachsanierung sein Geld komplett zurück - trotz fertiger Arbeit. Restaurant-Kuriositäten und ein arbeitsrechtliches Urteil zu Überstundenzuschlägen bei Teilzeit sorgen für Gesprächsstoff. Media Markt verkaufte iPads für 15 Euro - versehentlich. Zurückfordern erlaubt? Das Highlight: Markus' Kampf mit Google Maps. Statt Postkarte jetzt Video-Verifizierung. Straßenschild, Haustür, Schlüssel - dreimal abgelehnt. Was will Google noch sehen? Datensouveränität wird wichtiger: Kompletter Umzug von amerikanischen auf deutsche Server. Wenn Cloudflare abstürzt und beheizbare Matratzen nicht mehr funktionieren, wird Abhängigkeit zum Problem. Politik: Der Verband der Familienunternehmer lud die AfD ein - und wieder aus. Zu spät? Und die neue AfD-Jugend heißt "Generation Deutschland". Social-Media-Aktivisten reservieren bereits regionale Kanäle. Zum Abschluss: Visitenkarten sind 2025 immer noch relevant. Papier, QR-Code oder NFC-Chip? Zwei Dinge werden in Deutschland nicht weggeschmissen - Fotos und Visitenkarten. Werbung: Fleißige Hörer haben ja mitbekommen, dass wir von DeutschlandGPT überzeugt sind – und deswegen wurde unsere Rabattaktion bis zum 31.12.25 verlängert! Es gibt exklusiv für „Unternehmen wir was?“-Hörer satte 20% Rabatt mit dem Code UWW20 – manchmal lohnt sich authentische Begeisterung eben doch! Alle Infos und den Rabatt gibt es HIER. Produktion: MEYN Intro-Sprecherin: Lara Schmidt VA Image by Graphic And Web Designer Freelance from Pixabay

Curtiu este conteúdo? Queremos te conhecer!Venha fazer parte desta família! .Rua Tupi, N°115 - Retiro, Volta Redonda - RJ. (Próximo à passarela da CSN na Beira-Rio). Encontros aos Domingos, às 10h!.Link do Google Maps: https://maps.app.goo.gl/yEwwqS4XVZwpT7vu5.Se você entende que o que estamos fazendo é importante de alguma forma para você ou para outras pessoas, por favor, contribua!O nosso pix é pelo e-mail eusou@capela.churchSeja Grato! Seja Generoso!.Nosso website: https://capela.church/.Nos siga nas redes sociais:https://www.youtube.com/@CapelaChurchhttps://www.instagram.com/capelachurchhttps://www.facebook.com/capelachurch.

Most plumbing marketing companies push ads, funnels, and “SEO packages” while ignoring the one thing that actually matters: showing up on Google Maps, organic search, and AI results when homeowners need a plumber now. In this episode, we explain how digital brand signaling — job-site photos, geo-coordinates, AI content, and real SEO — helps plumbing businesses rank higher and get consistent calls without guessing.???? Want your plumbing business to rank on Google and get more calls? Call our Fort Worth team when you're ready to show up where homeowners actually search.

Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job.You will learn what local link building actually is, why it matters so much for clinic websites, and where to find realistic link opportunities in your own backyard. From referral partners and community organizations to local media and resource guides, you will walk away with a practical plan you can start using right away.In this episode of The Clinic Marketing Podcast, you will discover how to:Turn existing professional relationships into safe, sustainable linksUse local directories, associations, and community involvement to support local SEOCreate simple content that naturally attracts local linksEvaluate which link opportunities are worth your time and which to skipIf you handle healthcare marketing for a clinic and want more “near me” visibility, stronger rankings, and more of the right patients finding you online, this episode is for you.>> Episode webpage and blog: https://propelyourcompany.com/local-link-building/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

A casa conectada deixou de ser coisa do futuro e passou a fazer parte do dia a dia dos brasileiros. TVs, celulares, eletrodomésticos, câmeras, fechaduras e até robôs aspiradores dependem de uma coisa básica para funcionar bem: uma boa conexão Wi-Fi. Neste episódio do Podcast Canaltech, a gente conversa com Carlos Santos, especialista da TP-Link, sobre o papel central do Wi-Fi na casa digital. O papo passa pelos principais gargalos da internet doméstica, como interferências, roteadores antigos e excesso de dispositivos conectados, além de explicar, de forma prática, as diferenças entre Wi-Fi 5, Wi-Fi 6 e Wi-Fi 7. A entrevista também aborda como a inteligência artificial já está sendo usada para melhorar a estabilidade das redes, quando o sistema Mesh realmente faz diferença e o que esperar do futuro da conectividade doméstica no Brasil, com cada vez mais dispositivos inteligentes dentro de casa. Você também vai conferir: Google quer transformar suas abas abertas em aplicativos com IA, projeto de Sam Altman cria superapp com chat, carteira e biometria, amazon volta atrás e libera download de livros no Kindle, Gemini usa dados do Google Maps para tornar respostas mais visuais e malware para Android sequestra celular e espia vítima pela câmera. Este podcast foi roteirizado e apresentado por Fernada Santos e contou com reportagens de Viviane França, João Melo, Vinicius Moschen, Jaqueline Sousa, sob coordenação de Anaísa Catucci. A trilha sonora é de Guilherme Zomer, a edição de Livia Strazza e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.

Discover why 46% of Google searches have local intent and how Denver businesses can dominate Google Maps rankings through strategic optimization. Learn the three core factors that determine local pack visibility and the surprising role AI search plays in 2025. Anew Media Group City: Aurora Address: 14901 E Hampden Ave Website: https://www.anewmediagroup.com/

Tijdens het luisteren van deze aflevering zal je je hoe dan ook in Amsterdam-Oost wanen: of je nou daadwerkelijk de route meeloopt of luistert vanaf de bank. Wil je de wandeling zelf maken? Start dan bij de ingang van de OBA op het Javaplein (Javaplein 2). Onze producent Marie van der Veen wijst je vervolgens de weg. Open eventueel ook deze kaart op Google Maps: https://www.google.com/maps/dir/OBA+Javaplein/Badhuis+Amsterdam+%7C+Restaurant+Amsterdam/Parknest,+Flevopark,+Amsterdam/52.3625524,4.949382/Vereniging+Flevoparkbad/Brug+462,+Insulindeweg,+Amsterdam/BAR+JOOST/Productiehuis+Nowhere/Couscousbar+Amsterdam,+Javastraat,+Amsterdam/@52.3642751,4.9374076,16.43z/data=!3m1!5s0x47c60972975b7b95:0x94393fe1336de69b!4m51!4m50!1m5!1m1!1s0x47c6096b8f447157:0xbe4424a3f93c4095!2m2!1d4.9388889!2d52.3641667!1m5!1m1!1s0x47c609bfa5e9eea1:0x3ed1188a6639f0e0!2m2!1d4.9399918!2d52.3635346!1m5!1m1!1s0x47c6092588fc87fb:0x8d8577fcee03998!2m2!1d4.9488697!2d52.3626921!1m0!1m5!1m1!1s0x47c6093c47954497:0xc3be1b02db8db8c3!2m2!1d4.9520871!2d52.3650085!1m5!1m1!1s0x47c6092c0fb4b795:0x8657a253b53381c5!2m2!1d4.9478107!2d52.3647688!1m5!1m1!1s0x47c609134d1a4dab:0xac138548aba14a50!2m2!1d4.9397354!2d52.3649281!1m5!1m1!1s0x47c6096d3007edf5:0x9ba53a0e1322ea1!2m2!1d4.9364497!2d52.3642274!1m5!1m1!1s0x47c60972974f16e3:0xdd511cd0f9d34f32!2m2!1d4.9329262!2d52.3634683!3e2!5m1!1e3?entry=ttu&g_ep=EgoyMDI1MTIwOS4wIKXMDSoASAFQAw%3D%3D Tijdens de wandeling ga je luisteren naar schrijvers en Oost bewoners Alma Mathijsen en Maartje Wortel, en naar andere buurtbewoners en -initiatieven die de Indische Buurt kleur geven. De route wordt afgesloten in de Javastraat met een live geschreven voordracht door Iskander en SDK (twee jonge talenten van Poetry Circle). Dit is een liveopname van de literaire wandeling door de Indische Buurt, die we op 18 juni 2025 organiseerden als onderdeel van de programmareeks AMSTERDAMMERS. In AMSTERDAMMERS duikt SLAA ieder jaar één stadsdeel in om buurtbewoners te betrekken bij verschillende vormen van literatuur. We gaan op zoek naar verhalen uit een specifieke wijk, waarmee bewoners zich kunnen identificeren of die hun juist een nieuwe kijk bieden op de eigen buurt en medebuurtbewoners. In 2025 richten we ons op de wijk Amsterdam-Oost.

Google Maps ahora guarda automáticamente dónde aparcas en iPhone y elimina el pin cuando vuelves a conducirPor Félix Riaño @LocutorCo¿Te ha pasado que sales de un centro comercial, miras alrededor y no recuerdas dónde dejaste el coche? Google Maps acaba de activar una función que busca resolver justo ese momento de confusión. En iPhone, la app ahora detecta automáticamente cuándo terminas un trayecto en coche y guarda el lugar exacto donde aparcaste, sin que tengas que tocar nada. La función funciona de forma silenciosa, se borra sola cuando vuelves a conducir y está pensada para integrarse con CarPlay, Bluetooth o USB. Es un cambio pequeño en apariencia, pero muy práctico en el día a día. ¿Por qué ha tardado tanto en llegar y por qué solo está disponible en iOS?Funciona sola… pero deja fuera a millones de usuarios Android.Vamos a explicar qué está pasando. Google Maps en iOS empezó a activar hace unas semanas una función que reconoce cuándo llegas en coche a un lugar y cuándo apagas el motor. En ese momento, la app guarda automáticamente la ubicación del vehículo y coloca un pin en el mapa. Ese pin permanece visible durante cuarenta y ocho horas. Si antes de ese tiempo vuelves a conducir, el pin desaparece sin que hagas nada. Todo ocurre de forma automática.Para que funcione, el iPhone debe estar conectado al coche por CarPlay, Bluetooth o cable USB. No hace falta usar el botón manual de “guardar aparcamiento” que Google Maps ya tenía desde hace años. Ahora el sistema actúa por contexto, entendiendo el inicio y el final del trayecto. Es una función pensada para la vida real, para despistes cotidianos y para lugares grandes como parkings, hospitales o aeropuertos.Aquí aparece la tensión. Esta función solo está activa en Google Maps para iOS. En Android, el sistema sigue siendo manual. El usuario debe guardar el lugar y borrar el pin por su cuenta. Esto ha generado muchas preguntas, sobre todo porque Android es la plataforma principal de Google.Además, aunque el sistema guarda la ubicación horizontal del coche, no indica el piso o nivel en un parking de varias plantas. Eso significa que en parkings grandes todavía toca fijarse en columnas, colores o señales. Algunos usuarios también se preguntan qué datos usa Google para detectar el aparcamiento y si esto afecta a la privacidad. Google explica que el pin se elimina automáticamente y que la ubicación no queda guardada de forma permanente. Aun así, la diferencia entre iOS y Android deja una sensación rara de funciones desiguales dentro del mismo ecosistema.Google ha ido afinando esta función poco a poco. Primero activó el guardado automático del aparcamiento. Luego añadió un detalle visual: si usas un icono personalizado de coche en Google Maps, ese mismo icono aparece marcando el lugar donde aparcaste, en vez del clásico símbolo con la letra P.Los iconos personalizados existen desde dos mil veinte, y este año Google añadió nuevos modelos y colores. Ahora ese detalle se convierte en parte del sistema de aparcamiento. No cambia la navegación, pero hace la experiencia más clara y más humana.En comparación, Apple Maps lleva años ofreciendo detección automática del aparcamiento en iPhone. Google llega más tarde, pero lo hace integrado con su propia app y con una lógica simple: entras al coche, conduces, aparcas, te bajas, y el mapa se encarga del resto. No hay menús, no hay recordatorios, no hay pasos extra.Este tipo de funciones forma parte de una tendencia más amplia: apps que entienden el contexto sin que el usuario tenga que pedirlo. Google Maps ya hace algo parecido al detectar si vas caminando, en bici o en transporte público. El aparcamiento automático encaja en esa misma idea.También hay una comparación interesante con AirTag y otros sistemas de rastreo. Aquí no hay accesorios extra ni hardware adicional. Todo depende del teléfono, del coche y del comportamiento de uso.Por ahora, Google no ha dicho cuándo llegará esta función automática a Android. En Android Auto existe un botón para guardar el aparcamiento, pero sigue siendo manual. Eso deja abierta una pregunta clara: ¿es una limitación técnica o una decisión de producto? Mientras tanto, en iPhone la función ya está activa por defecto en muchos dispositivos, sin anuncios grandes ni actualizaciones visibles. Simplemente aparece un día… y funciona.Google Maps ahora recuerda automáticamente dónde aparcas si usas iPhone y conectas el coche. El pin se borra solo al volver a conducir. Es práctico, discreto y muy fácil de usar. La gran duda es cuándo llegará a Android. Cuéntame si ya lo viste activo en tu móvil y sigue Flash Diario en Spotify para más historias así.Google Maps en iPhone ahora guarda solo dónde aparcas, borra el pin al conducir y deja a Android esperando.

Discover how one Colorado tree service company generated 346 new 5-star reviews in just 90 days and skyrocketed their Google visibility using our automated review system. In this case study, we explains how consistent reviews can boost your Google Maps ranking, increase your Local Service Ad calls, and position your business far ahead of the competition. You'll see how tapping into an existing customer database, sending automated text and email follow-ups, and triggering review requests on every paid invoice helped this client climb to 960+ Google reviews and dominate their local market. This simple strategy can instantly elevate your online presence and drive 100–200+ calls a month, even if you're already established. If you want to grow your reputation, outperform competitors, and leverage the power of frequent reviews, this case study breaks it all down clearly. Watch this video to learn how to transform your business and attract more customers than ever. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

Ever wonder why some leaders seem to always be a step ahead while others keep relearning the same hard lessons? The quiet difference is a system: capture the experience, process it into something useful, and ship it so others move faster. We use a simple Google Maps analogy to make this vivid—data is useless until it becomes direction—and then break down how to build your own engine for turning life and work into assets.We reflect on the year as a practical frame for review, not a scoreboard for ego. What did the last twelve months teach you about clarity, alignment, and movement? We walk through the habits that make capture effortless, from a living “What Works” document to tagged notes and fast story collection. Then we show how to refine raw thoughts into checklists, prompts, playbooks, and short talks that people can actually use on Monday morning. This is how you grow influence without shouting: by building a body of work that others rely on.Finally, we map distribution tiers—personal, organizational, and public—so your knowledge reaches the right audience at the right fidelity. You'll hear how we turned years of consulting into courses, a book, and repeatable tools, and why the market consistently rewards clarity, speed, and usefulness. No fluff, no grandstanding—just a practical path to raising your impact and leaving a real legacy. If you're ready to stop letting your best insights evaporate and start shipping value, this conversation is your starting line.If this resonates, follow the show, share it with a teammate, and leave a quick review so more leaders can find it. What's one insight you'll capture and ship this week?--Visit the Lone Rock Leadership Website:https://www.lonerock.ioConnect with me on LinkedIn or to send me a DM:https://www.linkedin.com/in/russleads/Tap here to check out my first book, Decide to Lead, on Amazon. Thank you so much to the thousands of you who have already purchased it for yourself or your company! --About the podcast:The Lead In 30 Podcast with Russ Hill is for leaders of teams who want to grow and accelerate their results. In each episode, Russ Hill shares what he's learned consulting executives. Subscribe to get two new episodes every week. To connect with Russ message him on LinkedIn!

Send us a textIn this episode of Imperfect Marketing, I sit down with Joshua Thompson, a local SEO specialist with more than a decade of experience helping businesses show up where it matters most: in Google's local search results and Google Maps.We dive deep into why local SEO is evolving faster than ever, how AI is changing search behaviors, and what businesses should actually focus on instead of chasing shortcuts.From Accidental Marketer to Local SEO ExpertJosh shares his unique path—from building websites for financial leads to helping friends and family rank locally to eventually building and selling his own company. His entrepreneurial background shaped the customer-first, no-gimmicks SEO approach he uses today.Understanding Local SEO vs. Traditional SEOJosh breaks down what makes local SEO its own ecosystem:How Local SEO DiffersGoogle Maps and the Local Pack often matter more than organic rankingsLocal SEO relies heavily on trust signals (reviews, name-address-phone consistency, location data)Traditional SEO leans more on authority signals (backlinks, content depth)What Actually Matters for Local SEOReviews—the biggest local ranking driverAccurate listings (especially high-impact ones like Google, Yelp, Bing)Customer engagement signalsBuilding trust through consistent informationJosh emphasizes that directory listings aren't about gaming Google—they're about confirming your legitimacy.Cutting Through the Noise: AI, Voice Search & “Gaming the System”We tackle the recent buzz (and myths) about AI influencing search:AI “Hacks” & GimmicksJosh calls out trends like having “AI parties” in ChatGPT to influence rankings—explaining why tactics like these don't create real, lasting visibility.AI Search Is Still SearchAI tools still rely heavily on Google's resultsIf you show up in Google, you'll show up in AI responsesThe fundamentals haven't changed: content + trust + authority still winVoice Search Déjà VuJosh compares today's AI panic to the voice-search hype a decade ago—reminding us the sky didn't fall, and SEO fundamentals remained the same.The Rise of No-Click Searches & What It Means for BusinessesLocal businesses are seeing:More direct calls from Google Business ProfilesFewer website visitsGreater reliance on reviews and verified infoJosh explains why this is good news, especially for service-based businesses where customers want immediate answers—not long website visits.Preparing for What's NextJosh's advice for staying ahead is refreshingly simple:Stick to fundamentals: content, relevance, authority, and trustOptimize your Google Business Profile: reviews, photos, accuracyBuild momentum: keep improving in one direction instead of chasing every new trendAvoid shortcuts: they cost more time than they saveAs he puts it: “You don't get time back while you're searching for shortcuts.” Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

In this episode, we break down Blogging 101 for clinics and healthcare practices. You will learn whether your clinic really needs a blog, how often you should publish, how long posts should be, and how to create content that not only attracts visitors but also turns them into new patients. We will cover how to fill content gaps, do simple keyword research, and position your clinic as a trusted authority in your specialty so you can grow your audience and boost your online visibility.Episode Webpage & Show Notes: https://propelyourcompany.com/blogging-101/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Os consoles portáteis voltaram a ocupar um espaço gigante no mundo dos games e neste episódio do Podcast Canaltech, conversamos com Claudio Prandoni (Prandas), jornalista e especialista em videogames com mais de 20 anos de experiência, para entender por que esse mercado explodiu de novo. Do impacto do Nintendo Switch ao avanço de PCs portáteis como o Steam Deck, passando pela chegada de novos concorrentes como ROG Ally e Legion Go, Prandas explica o que está movimentando essa tendência, o que esperar do futuro e como Microsoft, PlayStation e outras marcas estão se posicionando nesse novo cenário. Uma conversa leve, profunda e cheia de contexto para quem ama games ou quer entender para onde a indústria está caminhando. Você também vai conferir: Google Maps passa a registrar automaticamente onde você estacionou, Facebook adota recursos do Instagram e muda experiência no feed, Google Fotos ganha editor de vídeos completo e desafia apps como o CapCut, Xiaomi prepara rastreador rival do AirTag com localização precisa e falha pode apagar todo o seu Google Drive sem nenhum clique. Este podcast foi roteirizado e apresentado por Fernada Santos e contou com reportagens de João Melo, Viviane França, Vinicius Moschen, Jaqueline Sousa, sob coordenação de Anaísa Catucci. A trilha sonora é de Guilherme Zomer, a edição de Vicenzo Varin e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.

Ventos de 98 km/h afetam sinal de 5G e falta de energia atinge várias regiões do país. GOV.BR espiona o usuário? O TecMundo investigou. Governo lança site com criminosos mais procurados do país. Só no iOS: Google Maps agora salva local que você estacionou o carro. E Honor lança linha X7d no Brasil com bateria 'gigante' e câmera de 108 MP.

James Mason, aka The Kentucky Technado talks with Jack about new features in Google Maps. See omnystudio.com/listener for privacy information.

Treki23 nos cuenta los últimos lanzamientos de iFixit y Google Maps, ademas de la llegada fitness+ en español

If your marketing plan is basically “try harder,” then pull up a chair. Kimberley and strategist Daniela Furtado lay out a no-nonsense, 12-month plan that finally puts an end to random posting and wishful thinking. They tackle the real stuff—niching with intention, setting goals you can actually hit, using Google Maps to your advantage, tightening up your website, and turning case studies into client magnets. This is the clarity you've been craving: a marketing roadmap that cuts the noise and tells you exactly what to do, when to do it, and what to ignore. IN THIS EPISODE WE LEARN: - Why most marketing plans fail after 3.7 months—and how to fix it. - How to analyze your past clients to find your most profitable niche. - The easiest way to boost visibility with Google Maps reviews. - How to design a service page that Google actually ranks. - Why case studies are your secret weapon for better clients. - What to focus on each month for steady growth. - How to forecast your marketing like a CEO—not a guesser.

 ✨ En este episodio íntimo del Diario de una Podcaster CEO te comparto lo que realmente significa cerrar el año con intención cuando lideras un negocio basado en contenido. Hablamos de productividad, claridad, límites, excelencia vs. perfeccionismo, y de cómo auditar tu año para entrar al siguiente con dirección, enfoque y estrategia.Te cuento lo que funcionó en mi negocio este año, lo que no, lo que aprendí de mis mentoras, cómo evalúo mis números, mis ofertas y mis procesos, y por qué escucharte a ti misma —y no a la versión antigua de ti— es clave para crecer como CEO.Este episodio es una invitación a cerrar tu año como una verdadera Podcaster CEO: con claridad, honestidad, valentía y dirección."Tu podcast no es tu negocio. Tu negocio es tu negocio. El podcast es la máquina que te ayuda a expandir tu negocio".

If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more booked appointments.You will hear what Clicky is, how it pairs with GA4, and which six numbers to check each week so your team can spot trends, fix issues fast, and keep your website and marketing moving in the right direction. I also explain how to set Clicky up in just a few minutes and how to turn the data into practical next steps, even if you are not a numbers person.Webpage, blog post, & shownotes: https://propelyourcompany.com/simple-website-traffic-tracker/>> Get Started with Clicky - https://clicky.com/66422350 We are affiliates for Clicky because we genuinely use and recommend it for clinics. There is a free plan you can start with, and on the episode blog and show notes page, you will find screenshots, step-by-step setup visuals, and more.Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

A desperate farmer at Reynistaður makes a risky bargain with a mysterious carpenter who offers to build his church... If the farmer can guess his name.  But the deal hides a sinister price: The farmer's young son.   Like what you hear?  Give us 5 Stars!  And follow for more... Checkout our website: Eerie Iceland  Follow us on: Instagram  Find our page on: Facebook  Email us: hello@eerieiceland.com Sources & Extras: Info on the December 1st Sacrifice I went to: https://asatru.is/landvaettablot-asatruarfelagsins-1-desember-2025/ Source 1 Source 2 Google Map to Reyniskirkja Episode & Editing By: Ann Irene Peters (Iceland Wedding Planner)

This episode is sponsored by Your360 AI. Get 10% off through January 2026 at Your360.ai with code: INSIDE. Juston Payne is Google's Senior Director of Product Management for XR and the product mind behind Android XR and the newly announced Project Aura. He joins the AI Inside podcast to explain how Google plans to succeed where Google Glass fell short over a decade ago. We dig into why the smart glasses market today resembles the iPhone before the App Store existed, how Google's platform approach lowers the lift for developers, and why multimodal AI makes this the right moment for XR to take off. Juston also shares a personal story about his son navigating Rome with nothing but prototype glasses. Tune in for an essential conversation about where computing is headed next. Note: Time codes subject to change depending on dynamic ad insertion by the distributor. CHAPTERS: 00:00:00 - Podcast begins 00:00:44 - Introducing Juston Payne, Google's Senior Director of Product Management for XR 00:02:13 - Why Google Sees XR as the Next Major Computing Platform 00:05:14 - Google's Ecosystem Advantage and the Developer Problem 00:09:22 - Gemini and XR: A Perfect Multimodal Pairing 00:13:17 - Google Maps and the AI Pipeline Powering Immersive Experiences 00:16:44 - The 10-Year-Old Navigating Rome with Prototype Glasses 00:18:54 - Juston Reveals His Original Google Glass Explorer Edition 00:21:59 - The Three Things Missing from Glass: Hardware, Platform, and AI 00:26:02 - Privacy, Cameras, and Cultural Acceptance 00:27:43 - The Xreal Partnership and Project Aura 00:33:04 - Thank you to Juston Payne for joining the AI Inside podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Zdravo. Kitajci trkajo na vrata, Rusi rožljajo z orožjem, mi pa najdemo rešitev, ki bo Evropo rešila pred gotovim propadom. Rešitev je preprostejša, kot bi se razmišljujočemu zdelo in mi verjamemo, da nam bo z jeklenimi jetri in močno voljo tudi uspelo. Ugotovimo tudi, da mladina ne pije več (oz. pije bistveno manj), manj je socialna in je vedno več na mobilnih telefonih. Zato je čisto logično, da predlagamo evropski renesančni program, ki vključuje petdnevni vikend, pivske ekskurzije, tečaje zmernega pitja alkohola in podobno. V nadaljevanju poglavja se naši junaki znajdejo v kavlju 22 afriške birokracije.

Seo Marketing Toronto has published its latest report covering Google maps optimization for improving online visibility, managing reviews and driving conversions, aimed at business owners in the North York region of Toronto. The report is available for viewing at https://seomarketingtoronto.com/unlock-google-maps-optimization-north-york-for-more-traffic/. Seo Marketing Toronto City: Toronto Address: Martin Ross Ave. Website: https://seomarketingtoronto.com Email: seomarketingtoronto1@gmail.com

In this East Tennessee Fishing Report from The Articulate Fly, host Marvin Cash connects with guide Ellis Ward to discuss the seasonal transition from brown trout to prime musky fishing on the French Broad River. Ellis breaks down why December is a great time to chase musky in East Tennessee, explaining how low water conditions create unique presentation opportunities and how recent rain is settling the river into its winter patterns. With baby number three arriving this week, Ellis shares his strategic approach to the December lull, focusing clients on musky fishing while brown trout actively spawn. In response to listener Austin's question about exploring new water, Ellis delivers a masterclass in scouting strategy, explaining how to use Google Maps to identify high-percentage areas like creek mouths, spring creek confluences and reservoir feeder streams throughout the region's extensive tailwater and lake systems. He emphasizes the importance of dedicated time on the water—three to four days per week minimum—to truly pattern any fishery, whether targeting stripers, smallmouth or trophy browns. Ellis wraps up by highlighting why January and February represent his favorite months for post-spawn trout fishing, promising "bonkers" days for anglers willing to brave the cold.To learn more about Ellis, check out our interview!Related ContentS6, Ep 142 - Winter Musky Adventures and Streamer Tactics with Ellis WardS6, Ep 146 - Musky Mysteries: Winter Tactics and Fly Tying Tips with Matt ReillyS7, Ep 14 - The Streamer Playbook: Tips and Tactics for Targeting Big Trout in East Tennessee with Ellis WardS6, Ep 139 - Exploring East Tennessee's Changing Waters with Ellis WardAll Things Social MediaFollow Ellis and Flyzotics on Instagram.Follow Ellis on YouTube.Follow us on Facebook, Instagram, Twitter and YouTube.Support the Show Shop on AmazonBecome a Patreon PatronSubscribe to the PodcastSubscribe to the podcast in the podcatcher of your...

Kevin Daisy interviews New York trial lawyer Arkady Frekhtman live at Law-Di-Gras. Arkady shares how his PI firm uses multiple office locations to strengthen Google Maps visibility, how his YouTube channel drives nationwide referrals, and why he is exploring AI and system improvements to scale. A concise look at modern PI firm growth through content, visibility, and trial-focused strategy. Chapters (00:00:00) - The Conference for Law Firms: Thinking Big(00:00:59) - How to Start a Personal Injury Firm in New York(00:02:43) - Law De Gras 2019: How to Grow the Firm(00:06:49) - Lardi Gras 2017 conference interview

This episode breaks down the difference between traditional SEO and local SEO for clinics and healthcare practices. You will learn how Google decides which clinics to show in search and maps, and what you can do to improve your local visibility so more patients find and choose your practice.• What SEO means for clinics and healthcare providers • How traditional SEO and local SEO work together for your practice • Why local intent matters when patients search for care nearby • How to know if your clinic needs a local SEO strategy • Key local SEO ranking factors that impact where your clinic shows up • Practical tips to optimize your Google Business Profile listing • How local citations and online reviews influence patient visibility and trust

This week on Sibling Rivalry, Monét is impressed by the new generation of counterfeit bags, and Bob tests her ability to tell real from fake and they wonder whether good cartoons are still being made. Monét declares Teyana Taylor the new It Girl, they discuss how a movie poster can make or break a film, and ask how much it costs to put up a billboard. Bob explains how buildings are demolished in NYC and talks about the chaos of their group chat. They compare phone etiquette, Monét gives an update on her missing wigs, and debate whether Google Maps counts toward screen time. Plus: going live while driving, being bad at texting, texting and driving, and whether LA or NYC changes how you respond to a woman crying on the street. Thanks to our sponsors: Head to https://DRINKAG1.com/RIVALRY you'll get the welcome kit, a Morning Person hat, a bottle of Vitamin D3+K2, a AG1 Flavor Sampler and you'll get to try their new sleep supplement AGZ for free. Stop putting off those doctors appointments and go to ⁠https://Zocdoc.com/RIVALRY⁠ to find and instantly book a top-rated doctor today! Ready to start? Visit ⁠https://WaldenU.edu⁠ today. Walden University. Set a Course for Change®. Certified to operate by SCHEV. Go to https://HomeChef.com/RIVALRY for 50% off your first box and free dessert for life! Want to see exclusive Sibling Rivalry Bonus Content? Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/siblingrivalrypodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to be the first to see our latest Sibling Rivalry Podcast Videos! @BobTheDragQueen @MonetXChange Learn more about your ad choices. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠megaphone.fm/adchoices⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

The American Museum of Natural History in NYC is an iconic museum that explores the wonders of the world we live in. While not an “art” museum, it focuses on the sciences and the world around us, including animals, plants, insects, geodes, minerals, dinosaurs, and so much more.Before you go, listen to this episode covering some of the most famous exhibitions, tour options, ticket prices, and must-know tips for your visit to New York's Museum of Natural History.Quick Links:Buy your ticket in advance to beat the linesAccess the Museum of Natural History + Empire State & 3 other activities for 41% offView the free Highlights Online Guide for the museumFounded in 1869, the museum has been on a mission to facilitate discovery and share knowledge about humanity, the world around us, and the universe as a whole. It's quite an undertaking, but one they excel at!The Museum of Natural History is nestled into the heart of the Upper West Side of Manhattan.It starts on Central Park West and spans 77th to 81st streets, filling the entirety of those blocks between Central Park West and Columbus Avenue.The museum is right near Central Park, making it the perfect complement to park explorations.What are the Popular Things to See at the Natural History Museum?Here are some that are included in the ‘Highlights' tour offered by the Museum of Natural History:Most of floor 4, including the Megalodon, Mammoth, Triceratops, and Tyrannosaurus RexA Hardosaur footprint made by a dinosaur over 72 million years ago (floor 3)Komodo dragon (floor 3)Moai Statue (floor 3)African elephants (floor 2)Gorilla (floor 2)Barosaurus and Allosaurus (floor 2)King penguin (floor 2)Climate wall, highlighting our changing climate and its effects (floor 1)Blue whale (floor 1)Giant Sequoia (floor 1)Lucy, a cast of the 3.18-million-year-old fossil of one of the first upright ancestors of humans (floor 1)Giant geodes (floor 1)Star of India, the largest-known gem-quality star sapphire at over 563 carats and about 2 billion years old (floor 1)Our personal favorites are the Hall of Gems and Minerals and the Insectarium.How Much are Museum of Natural History Tickets?The museum offers ticket options for adults, children, students, and seniors. Here are the costs for tickets to the American Museum of Natural History in NYC:Adults – $30Children (age 3-12) – $18Students (with valid ID) – $24Senior (ages 60+) – $24This price is quite standard for New York City museums, and you can easily spend 3-4 hours at the AMNH. I recommend buying tickets in advance to avoid long lines at the museum.If you plan to visit the American Museum of Natural History during your trip and also want to go to an observation deck like the Empire State Building, the CityPass will likely save you money. The pass gives you access to:American Museum of Natural HistoryEmpire State Building Observatory with AM/PM accessPlus, any 3 from the following list:As long as you use your admission within 9 days, you can get a LOT of value from this pass. On average, it saves you about 40% compared to buying 5 attractions individually. Get the New York CityPass here.Does AMNH Offer Tours?Tours are only through the official American Museum of Natural History. No 3rd-party tours are allowed inside the museum. Anyone who claims otherwise is trying to scam you.Luckily, the museum offers many tours. We recommend checking their website to verify there will be a tour on the day you plan to attend. Tara Mor - You'll Have to Check It OutPhenomenal Irish bar near MSG with amazing food. Check it out here.Want even more NYC insights? Sign up for our 100% free newsletter to access:Dozens of Google Maps lists arranged by cuisine and location50+ page NYC Navigation Guide covering getting to & from airports, taking the subway & moreWeekly insights on top spots, upcoming events, and must-know NYC tipsGet started here: ⁠https://rebrand.ly/nyc-navigation-guide

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Tyler Mumford (https://x.com/StumpGuyTy).I'm thrilled to chat with Tyler Mumford, who heard me and Chris Koerner discussing the idea of launching a stump grinding business on a Holdco Bro episode and decided to quit his $180,000 job.We dive deep into the key strategies and tactics that helped him go from zero to replacing his income so quickly. Tyler reveals how total focus was his biggest differentiator and explains why he quit his job rather than starting this as a side hustle, feeling that the risk-taker gets the spoils. He shares how he initially focused on a B2B play with tree companies and quickly pivoted to include direct-to-consumer jobs by optimizing his Google Business Profile.Tyler also discusses the power of sharing his journey publicly (MO) and how that led him to create an extensive, 85-page Playbook to monetize the hundreds of questions he received. Finally, we talk about how simply being "in the game" of entrepreneurship led him and his wife to launch their mobile Swedish candy store, Amelia's Swedish Candy, which operates out of a beautiful 1962 Volkswagen Transporter and is already doing impressive revenue.Questions This Episode Answers:How did Tyler replace his $180k SAS income with a stump grinding business in about a year?What was the biggest differentiator that allowed a new service business to grow rapidly?How did a new business rank number one organically on Google Maps against established local competitors?What is the secret strategy for getting customers to write a Google review immediately after service?How can entrepreneurs monetize the constant questions they receive after growing an audience?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 From Corporate to Stump Grinding Success02:47 The Power of Focus and Risk-Taking05:59 Building Relationships and Market Understanding08:51 Leveraging Google Business for Growth11:46 The Art of Asking for Reviews15:08 The Surge in Stump Grinding Interest17:48 The Stump Grinding Community and Its Growth20:39 Building a Stump Grinding Community23:54 The Challenge of Helping Others26:09 Creating a Playbook for Success29:58 The Value of Information and Consulting33:20 Launching a Candy Business37:54 Revenue and Future Plans for the Candy Business

Google's new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaking privacy rules, and I share copy-and-paste reply templates you can customize for your own clinic so you are never stuck wondering what to say again. 

Welcome back to the podcast! We're in week number five of our series on David!--The PursueGOD Truth podcast is the “easy button” for making disciples – whether you're looking for resources to lead a family devotional, a small group at church, or a one-on-one mentoring relationship. Join us for new episodes every Tuesday and Friday. Find resources to talk about these episodes at pursueGOD.org.Help others go "full circle" as a follower of Jesus through our 12-week Pursuit series.Click here to learn more about how to use these resources at home, with a small group, or in a one-on-one discipleship relationship.Got questions or want to leave a note? Email us at podcast@pursueGOD.org.Donate Now --Big Idea:God's route to His promises is rarely efficient—it's fruitful. When Ziklag burns and hope falters, don't quit. Strengthen yourself in the Lord, inquire of the Lord, and obey the Lord—and you'll find the promise is closer than you think.ARTICLE When life feels slow, confusing, or painfully inefficient, many of us wish God acted more like a navigation app. Apps like Waze or Google Maps always chase the fastest route from Point A to Point B. But God doesn't choose the fastest route; He chooses the forming route. That truth sits at the center of David's story in 1 Samuel 27–30. After twenty years of running from Saul, David was exhausted. Scripture says “David kept thinking to himself…” (1 Samuel 27:1 NLT). His inner narrative was slipping, and discouragement was shaping his choices.We've all been there—moments where shortcuts look tempting, where God's promise looks distant, and where the path feels like a zigzag instead of a straight line. But David's journey shows us how to stay faithful when you're one step away from giving up.Settling for ZiklagDiscouragement often begins with unsubmitted self-talk. David “thought to himself” that Saul was going to kill him and concluded that escaping to the Philistines was his best option (1 Samuel 27:1–2 NLT). Without God's voice grounding his heart, David drifted into enemy territory.That's how he ended up in Ziklag.Ziklag—likely meaning “zigzagging”—was a Philistine town that became David's base for about sixteen months (1 Samuel 27:6–7 NLT). For a man who had been running for years, Ziklag felt like success. He finally had stability, safety, and a loyal army. It looked like arrival.But Ziklag wasn't the promise. It was provision—but not inheritance. God had spoken something bigger over David's life: a kingdom, a throne, and divine leadership over Israel. Ziklag was comfortable, but comfort can quietly become compromise. Sometimes the most dangerous place isn't the valley—it's the almost.Don't confuse the interim with the inheritance. Don't let a tired heart write your theology. God's promises may take time, but delay is not denial.When Ziklag BurnsThen came the breaking point. While David and his men were away, the Amalekites raided and burned Ziklag to the ground, kidnapping every woman and child (

FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls.When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients.Episode webpage: How to Leverage FAQs to Improve Your Website's SEO and User Experience -- https://propelyourcompany.com/faq-seo/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Hey, it's one of your favorite beer podcasts, The Perfect Pour. This week we have some stuff leading into Thanksgiving, things like: A new YouTube channel for Rad Stacey...Beer Reader? Doubles and Triples on the floor! A Google Maps tangent. Book reading tangent. Is THC in drinks OVER?! Rogue Brewing has closed, and we give our condolences. Do you have the game on? It's our Pourversary! Stew with a Stout. Citra Brown Ale? And more! Downloadable: PerfectPour638.mp3 (Warning: cussing happens) HOSTED BY: Nick, Rad Stacey, Mikey MUSIC BY: Sunburns and Paul From Fairfax. BEER AND SHOW-RELATED LINKS: SUPPORT THE SHOW AND BECOME A GOLDEN GOD! Subscribe to the show on Apple Podcasts. You can also find us on Spotify and most podcast players. Perfect Pour's YouTube Channel. VOICEMAIL/TEXT LINE: 559-492-0542 Drop Us a Line: Email Perfect Pour. Join our free Lager Line Discord channel! Send Postcards or Samples to us: The Perfect Pour – co Mike Seay 2037 W. Bullard Ave #153 Fresno, CA 93711 Mikey's newsletter: Drinking & Thinking. Check this!: Mikey's Dorky Amazon Storefront.