Podcasts about Google Maps

Our first story starts off with a family of North Carolina man suing Google Maps because he was following the GPS directions and he drove off of a bridge that was out and fell to his death. Do you following all the directions when using your favorite map app? (6:56) Doctors in Maryland successfully transplanted a pig's heart into a dying man. Would you take an animals heart to save your life? (16:55) A reddit user shares his recent from a restaurant in Cupertino, CA that features a 18% gratuity added any party over 1 or more. Do you tip after being hit with gratuity? Would you go back to this restaurant after this exchange? (26:21)

Zach continues our 2023 study of Hebrews called "Jesus is Better." Today's sermon covers Hebrews 11:23-31.  We're glad to share our service audio, but we believe this should never supplant the ministry of the local pastors in whose care the Lord has placed you. If you live in the area, please consider joining us for worship next Sunday morning at 10:30 a.m. Find our location on Google Maps.  For more information, visit our website, follow us on Twitter, or request to join our Facebook Group.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Coach Chris Cotton introduces the show as a valuable resource for auto repair businesses. He is joined by Coach Brent, Coach Brent discusses a case study of a successful small-town auto repair shop and shares strategies for improving productivity and setting goals. They emphasize the importance of proactive business management and marketing. They also discuss reducing accounts receivable and hiring new technicians. The episode concludes with a reminder to subscribe and collaborate in the auto repair industry.Billed hours improvement [00:02:25] Discussion on how a shop improved their technicians' build hours by recording and displaying them, leading to increased productivity.Internet presence enhancement [00:07:55] Efforts to improve the online presence of a shop, including getting a website, updating Google Maps listing, and starting a Facebook page.Community involvement promotion [00:09:54] Highlighting the importance of promoting community involvement and showcasing the shop's support for local events and initiatives.The importance of self-promotion [00:10:31] Discussing the significance of promoting one's own business and deepening community ties.Fixing broken fundamentals before marketing [00:11:28] Explaining the process of addressing and improving the basic aspects of a shop before implementing marketing strategies.Managing accounts receivable [00:14:47] Sharing the experience of reducing accounts receivable and the impact it has on cash flow and business profitability.The online hiring process [00:21:05] Discussion on hiring a new full-time technician and the resources available for setting up an account and finding an A-level technician.Concentrating on billed hours and shop efficiency [00:22:20] Focus on improving billed hours and sharing ideas on making the internals of the shop more efficient.Growing and maximizing the potential of your shop [00:26:10] Encouragement to grow and maximize the potential of the current shop, utilizing the full capacity of the shop and increasing performance.Connect with Chris:chris@autofixsos.com940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz

This Week in Startups is brought to you by… LinkedIn Marketing. To redeem a $100 LinkedIn ad credit and launch your first campaign, go to linkedin.com/thisweekinstartups Squarespace. Turn your idea into a new website! Go to Squarespace.com/TWIST for a free trial. When you're ready to launch, use offer code TWIST to save 10% off your first purchase of a website or domain. Roots. Invest in the only real estate investment trust that creates wealth for you and its residents at https://investwithroots.com/TWIST Today's show: Sunny Madra joins Jason to discuss Google's recently launched Bard Extensions (2:27), demo AI tools (49:02), and much more! * Time stamps: (00:00) Sunny Madra joins Jason (2:27) Demo of recently released Google Bard Extensions (7:51) LinkedIn Marketing - Get a $100 LinkedIn ad credit at https://linkedin.com/thisweekinstartups (9:23) Demo of Google Bard Extensions continued (Google Maps) (20:07) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://Squarespace.com/twist (21:30) Demo of Google Bar Extensions (Gmail and YouTube) (33:58) Roots - Head to https://investwithroots.com/TWIST to sign up and start investing today! (35:23) Jason and Sunny grade and share opinions on Google Bard Extensions (41:24) Microsoft Copilot (43:01) YouTube Create, YouTube's editing app for mobile creators (49:02) Jason demos VENDOR (52:21) Sunny demos SEC Insights * Check out Google Bard Extensions: https://www.bard.google.com Check out yc.v.inc: https://www.yc.v.inc Check out Microsoft Copilot: https://blogs.microsoft.com/blog/2023/09/21/announcing-microsoft-copilot-your-everyday-ai-companion/ Check Out YouTube Create: https://blog.youtube/news-and-events/made-on-youtube-2023/ Check out SEC Insights: https://www.secinsights.ai/ * Follow Sunny: https://twitter.com/sundeep Check out Definitive Intelligence: https://www.definitive.io/about * Read LAUNCH Fund 4 Deal Memo: https://www.launch.co/four Apply for Funding: https://www.launch.co/apply Buy ANGEL: https://www.angelthebook.com Great recent interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt Check out Jason's suite of newsletters: https://substack.com/@calacanis * Follow Jason: Twitter: https://twitter.com/jason Instagram: https://www.instagram.com/jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin * Subscribe to the Founder University Podcast: https://www.founder.university/podcast

How many updates has Google Maps missed? Here's why you should worry, in one minute. 

Google gets SUED after Google Maps Leads MAN OFF A BRIDGE To His DEATH! New To The Channel? Hit the Subscribe Button and Check out Our Website For Exclusive Content and Livestreams: www.blackandwhitenetwork.com Subscribe On Podcast: on Apple, Google, Spotify, Castbox, etc: https://anchor.fm/blackandwhitenetwork Support us on Locals: https://blackandwhitenetwork.locals.com/support

It's a wrongful death suit in NC. www.patreon.com/stevelehto

Juan Carlos Pichardo, Ñonguito, Harold Diaz, Oscar Carrasquillo, Katherin Amesty, Begoña Guillen y Anier Barros

Juan Carlos Pichardo, Ñonguito, Harold Diaz, Oscar Carrasquillo, Katherin Amesty, Begoña Guillen y Anier Barros

Federal Reserve decides not to raise rates. Former Capitol police chief Steven Sund testifies about Jan 6 security failures. Negligence lawsuit filed over Google Maps after man died driving off a collapsed bridge. More Americans living paycheck to paycheck. The immigrant population in the U.S. is climbing again, setting a record last year. Yet another threat of a government shutdown. Optimal age of happiness. AI lawsuits.

Ukraine's President Volodymyr Zelensky is in Washington, DC today to meet with lawmakers and convince them his country needs more aid. House Democrats are facing an unusual dilemma. There's been a big rise in the number of people crossing the US Southern border. Some rare optimism came out of yesterday's Hollywood strikes meeting. Plus, a family is suing Google Maps over the death of a father.To learn more about how CNN protects listener privacy, visit cnn.com/privacy

El  TPS será ampliado para los migrantes de Venezuela. Estas son las condiciones para acceder al amparo migratorio. En otras noticias: Siguen llegando inmigrantes a la frontera sur. Las autoridades de Texas reactivaron la política de detener migrantes bajo el cargo de allanamiento de propiedad privada.Al menos 2 personas murieron y 46 resultaron heridas tras el volcamiento de un autobús en una carretera de New York. Algunos de los ocupantes eran alumnos de una secundaria.Florida lanzará un nuevo servicio ferroviario entre Miami y Orlando.Cassidy Hutchinson, ex asistente de Donald Trump lanzará un libro en el que acusa a Rudy Giuliani de abuso sexual.Una familia demanda a Google por la muerte de un hombre que falleció por ser guiado erroneamente por un puente que había sido derrumbado.

Queen Drea of St. Paul describes herself as a sound alchemist. She loves the innovative, community-centered performances of Ananya Dance Theatre. The theme for this fall's performance is processionals, which can both celebrate life and disrupt its flow when they take the form of protests. Ananya Dance Theater investigated its theme by performing several processionals in the Twin Cities this summer; Queen Drea had the opportunity to be involved with one during the George Floyd memorial service in May. She looks forward to seeing how that idea has developed into a staged dance show, marked by interruption, innovation and liberation.  Queen Drea appreciates that Ananya Dance Theatre's works involve a confluence of artists alongside the dancers, adding, “Every year, I go, and there's just something unexpected.” “Michhil Amra: We Are the Procession!” plays Friday and Saturday at 7:30 p.m. at The O'Shaughnessy at St. Catherine University in St. Paul.  Zoe Cinel, curator at Rochester Art Center, recently saw a striking exhibit in Winona. “Googled Earth: Through a Looking Glass” is the work of artists Patrick Lichty of Winona State University and Negin Ehtesabian, who lives in Iran. The artists, who are married, have never been able to visit each other's home countries. As they await visas, they use Google Maps and virtual reality to share their homes. This exhibit shares that experience with viewers through a combination of mixed media and virtual reality. One pair of mixed media prints by Ehtesabian, for example, hang facing each other on walls, depicting images and symbols from the U.S. and Iran, respectively. Cinel was particularly intrigued by a series of tapestries created using imagery from the geography where both artists have lived. She says the nontraditional approach to a traditional craft looks like “if glitch art had a baby with a rug.” Overall, Cinel appreciated the personal, colorful show that “speaks about borders and humans at the same time.” “Googled Earth: Through a Looking Glass” is up until Oct. 4 at the Watkins Gallery at Winona State University. David DeBlieck teaches dance in the theater department of the College of St Benedict and St John's University. He loves the work of Sod House Theater, a Twin Cities-based company whose traveling annual productions invite audiences to engage with the space around them. Their current show “Table” integrates dinner — created by local chefs from local ingredients — and a show. Directed by Sarah Agnew, whose traveling food-centered shows have included “Arla Mae's Booyah Wagon,” the show is performed by an all-female cast who also serve as wait staff for the meal. It's an interactive show served up in courses, and DeBlieck looks forward to gathering with friends at the Hallock performance Saturday to enjoy time around a table.  Related Art Hounds: Comedy on the farm and in town “Table” runs through Oct. 1 in various communities across the state, including in Crookston, Minn., Sept. 21 in Waseca, Minn., Sept. 28, and in Rochester, Minn., Oct. 1. Please note that some performances have sold out. 

Welcome back to the business news headlines for Wednesday the 20th of September and coming to you from the amazing and beautiful Hilton Tapatio Cliffs Resort. We're here on assignment and what a beautiful facility covering some 60 acres NOT counting the golf course. And, if you want to reach us on social media and if you're on Threads you can find  us @Insight_On_Business. And you can hook up with us all day on Twitter or "X" @IOB_NewsHour and on Instagram.  Here's what we've got for you today: The Fed says, "pause" but; Home insurance rates to climb and why; MGM properties back in business. What happened? A frightening story about Google Maps; Ford escaped a second strike think Unicor; Got a pet? Walmart would like to talk; The Wall Street Report; Let's talk about brains and Nuralink. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Brought to you by TogetherLetters & Edgewise! In this episode:  ‘Toy Story'-Themed Animated Simulcast Of NFL Game Set To Stream On Disney+ And ESPN+ Spotify launches 'daylist' because it knows your music taste varies throughout the day Single-bladed floating wind turbine promises half the cost, more power Scientists Invented a Super-Slippery Toilet That Nothing Sticks to Hallmark and Venmo will let people send cash with greeting cards Ring's new Pet Tag puts a QR code on your dog or cat's collar to help if they go missing Appeals Court Upholds Public.Resource.Org's Right to Post Public Laws and Regulations Online California lawmakers pass bill to make it easier to delete online personal data Google to pay $93m in settlement over deceptive location tracking Google says it can't fix Pixel Watches, please just buy a new one Google Bard AI Dips into Gmail, Google Maps, YouTube TikTok will fund Black Friday deals to take on Amazon Elon Musk says X may go behind a paywall for everyone so he can 'combat vast armies of bots' Billionaire Crypto Promoter Mark Cuban Lost Nearly $1M In Common Scam Instacart soars 40% in its trading debut Weird and Wacky:  Coca-Cola launches beverage created with the help of artificial intelligence Crayola, beloved for its crayons, is now selling flowers Bear spotted at Disney World prompts closure of parts of Magic Kingdom US military asks the public for help finding its missing F-35 fighter jet after its pilot had to eject while training over South Carolina Tech Rec: Sanjay - Leviton Smart Switches  Adam - iTailor --- Send in a voice message: https://podcasters.spotify.com/pod/show/techtalkyall/message

‍(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS)Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-deal‍‍In this week's Monday Morning Marketing episode, join us as we dive deeper into the world of Google Ads with our special guest, Xana Winans, from Golden Proportions. Get ready to supercharge your marketing strategies as we uncover tips and warnings for a successful Ads campaign. We'll unveil the secrets of setting the perfect Google Ads runtimes that sync with your office hours, discuss what a sensible ad-spend budget entails, and break down click-through rates in relation to your service offerings. Plus, we'll show you how to address potential patient objections effectively and gain a competitive edge over rival offices through savvy keyword usage. Jump into this episode with Xana to hone in on your best Google Ads strategy in this forever-evolving ads landscape!‍You can reach out to Xana Winans here:Website: https://www.goldenproportions.com/‍Other Mentions and Links:Google AdsGoogle Local Service Ads‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Xana, so talk to us about Google Ads. How can we utilize this or what advice, suggestions, or methods can you give us that will actually attract new patients through our Google Xana: Ads efforts? Oh, there's so much good information in that question you just asked. That's loaded. so there's a lot of things that make Google Ads successful.And let me hit on just like a couple of really important tips. One of the first ones is, be very wary about using Google's own artificial intelligence that they're trying to make it look really easy so anybody can do their own Google Ads. Because if you are using Google's own artificial intelligence platform, you are potentially wasting a lot of money on clicks that are not valuable for you.and, you don't have as much control over reaching the proper target audience. And besides that, Google's gonna actually, you're gonna spend a lot more of your money and get a lot less for it. So, when we do Google Ads for people, there's a couple of things that we do to make sure that they are hitting that success versus what they've been trying to do on their own.One is, and this seems so obvious, you gotta make sure that you are setting your times for your ads. Only when your business is open. Some people just run those ads 24 7. But let's think about the patient experience. When patients call, we know that they want to get in immediately, they've got about 3 days to get scheduled.they do not want to get into a practice that scheduling, They to be able to get in pretty quickly. So they want to be able to. Get in, they want to be able to get a hold of you because you're an errand they're checking off their list. So if you're running, you're at it nine o'clock at night and there's nobody there answering the phone, it's a complete waste of your time and of their time.one way to overcome that is to use online scheduling. Which I think is critical for absolutely any Google Ads campaign because you want to capture people while they are in the moment and they are ready to make their decision. So ideally using online scheduling, but at the very least, people sometimes have questions, so make sure those ads are only running when you're open.As a matter of fact, I usually stop them about an hour before the practice hours are over. Because we don't always make our phone call immediately when we're doing our research. It might take us a little time and we want to make sure that that phone call actually becomes an appointment.another thing that I think is important to think about is the topic that you are using in your Google ads. So there's a lot of things that you can advertise for. You can advertise for just general dentistry patients, emergency patients, peds patients. Those three are great. Those are the winners almost every time.But a lot of doctors want to use Google ads to go after things like dental implants, all on for cosmetic dentistry, sleep apnea, TMD treatment. And here's what we've learned. The click through rates. Those higher level campaigns can be insane. Our click through rates are usually honest to be 27 to 35 percent on those campaigns.So literally like 35 percent of the people that see your ad when we're running it, we'll click on it. Go to a landing page. The difference is these types of leads are doing a lot of research. They're what I would call their higher up in the funnel. So they're exploring all of their options. And these are not the leads that are going to just click to schedule an appointment or just call you and immediately make your appointment.There's a lot of contact follow up contact that they need. So, you know, When they call you or if even if they submit a form, for example, it often takes 7 to 9 additional touches before they are ready to commit to an appointment. So if you're just sitting there and waiting for them to like, make that decision on the spot, you're going to end up really frustrated because you'll get a lot of clicks and a lot of people who seem to be interested.But a lot of them won't convert into appointments. So you got to be ready with an outbound, text messaging campaign, outbound phone calls, outbound emails to keep in contact with that lead until they are ready to schedule with you. another thing to think about, and this one's so frustrating for people in the beginning.Have you ever heard of the term fat finger? Where they Michael: accidentally click it? Yeah, yeah, yeah. Me all the time, yeah. Xana: Yeah, so we're all on our cell phones, and you type in, Dentist in Lewisburg, I'll give you from my community. And there's a couple of listings that come up, so you can have a combination of like, somebody just accidentally clicks on the wrong listing with their fat finger on a small cell phone, and then it's a wrong number phone call.And the teams kind of can say, oh, I'm getting a lot of wrong number phone calls. Well, there's still people who are looking for a dentist. So it's still an opportunity to convert them into an appointment. but 1 way to help overcome that is to actually. Upload a list of all the competitors in your area.As negative keywords before you launch your campaign. And here's why. So if I typed in Dennis and Lewisburg, the area that I'm in Google is gonna be doing, we've got exact match and then kind of some broad match keywords in there. So it would bring up anybody for an ad that had the words dentist and Lewisburg in it.If I'm a dental practice named Lewisburg Dentistry. The odds are very, very good that my Google ad is going to appear at the top and people are going to think that's what they're clicking on. and it's basically just going to be a waste of their money. So we want to eliminate as many fat finger phone calls as possible.So uploading that list of competition helps maximize your budget right out of the gate. you had mentioned before we started talking about budget, like what's the right budget for people to put for this? The budget is, I generally say it's a minimum of 1, to be able to do it properly. And if your 1, 000 only gets you one mile or 1, 000 gets you 10 miles, depending on the area that you're living in, real key is about your impression share.So do you know what impression share is? No. Okay, so anytime somebody would be searching Dennis in it's the percentage of time that your Google ad is going to show up in their search results based on, how many dollars you have available. So if your budget is, say, 500 a month and you're averaging 15 a click. You might miss out on an awful lot of traffic simply because your budget has already been spent for the day. And you might have a very small impression share. So there might be 100 searches for it in a day, but you might only be getting 5 percent impression share because the cost per click is so high or your market area is so wide.It's a lot better. Instead of necessarily just going with budget, it's more about setting up the parameters of the campaign to make sure that you are maximizing your impression share. You want to be able to make sure that your Google ad is showing up a minimum of 80%, 90 percent of the time when somebody is doing a search.Otherwise, they're clicking on your competitor's ads. Michael: Okay. Okay. Interesting. So more budget better, but if we don't have the more budget, what do we do? We just hone in or what are you thinking? Xana: so yes, you can, limit the hours when your campaign is running. For example, uh, I've seen practices where we'll only run it, say Monday, Tuesday, Wednesday.And we'll front load that at the beginning of the week because we know those people want to get in quickly. So we want to make sure that we're not running an ad on a Friday where they're not going to be able to get in until Tuesday or Wednesday of the next week. so you can kind of compress your budget that way.You can limit the size of the market area that you're in instead of that 10 mile radius. You can say, I'm, I'm just going to make sure I'm capturing everybody in a 1 mile radius, or I'm going to pick a. Particular zip code that's important to me. Maybe everybody in your immediate area knows you. So we want to go outside of that area and just target a certain zip code.so there's a couple of different things that you can do to really maximize that budget. The thing that I always keep in mind with budget and I tell everybody this right out of the gate is that. It's always going to go up. This is a bidding situation, teasingly say Google clearly does not have enough money.this trillion dollar organization. so they're going to make it harder and harder for your ads to appear until you spend more money per time that somebody clicks on your ad, which means. That you will not get as many clicks for the same amount of money over time. So what might start out as a thousand dollar budget might have to be 1, 500 the next year or 2, 000 the year after that.It's not growing quite that quickly, but just know that sometimes you're, you're going to probably have to end up spending more money to get the same amount of traffic over time, just because those ad costs are going to go up. There's kind of a trend lately. Have people been talking to you about these sponsored listings up at the top?Michael: Yeah, yeah, it's a is there a green check mark I want to say or something like Xana: that or yes So these listings the thing that's really different about these listings before Anybody could buy a google ad and set up a campaign. I I mean I could be the guy down the street I could be somebody in china. It doesn't matter anyone could set up a campaign These sponsored listings google is making you go through this deep verification process.You have to give them Uh, not just prove that you're in your physical location, they need to see your actual credentials, like they need to get your, forget exactly what it is, if they need your diploma or your license number or something, but they need actual proof that you are a licensed practitioner and they're not doing it in every market, the area that we're in is rural enough, they aren't doing those sponsored listings yet, they're still just kind of testing it in some of the more major markets.But the thing with these sponsored listings that's really kind of interesting is Instead of saying, I have, you know, a budget of 1, 000 and I'm trying to get as many clicks as I can at an average cost of 5 a click, you're paying for performance, so they're charging you per phone call.It is their call tracking line that is used. And so when someone clicks on that ad and calls, it's running roughly around 100 per phone call. For an appointment, which cost per lead, that's actually not terrible, but you got to have a team who's ready to take the phone calls and are able to convert those leads into good appointments.So, I still kind of see those in like the, testing phase where people are figuring out if they're worth it or not are the. The searcher is actually going to respond to those or not. in my humble opinion, my favorite one, mean, obviously we all love Google Ads and just in general, but I love the ones that are in the Google Maps listings.That you can do a sponsored listing right in all of the Google Maps so that your name appears at the top. If you are in a market that's so competitive, you can't get into, one, two or three position in your market area, just buy your way into that list. Michael: Okay. Interesting. Real quick. If you could kind of guide us throughout the part where you were discussing the topic on Google ads, how to keep in contact with the outbound, this. So they click, they don't sign up. You said it takes several touch points. How can we build something there? Xana: So, uh, great question. It's actually something we're working on is, is trying to close that loop for the doctors. but the idea is when somebody calls they have questions, they're not ready to make a decision yet.So the team first off needs to be ready with a list of very common objections that the caller is going to have about that particular product. So let's say it's cosmetic dentistry. People are going to ask, what does it cost? Is it covered by insurance? How long does it take? Is this painful? can you fix this particular problem?What do you charge per tooth? They have all these questions. First step is for the team to have all of those objections written down and your answers for them figured out. It just makes for a better experience. People are not going to make their decision in the moment. You'll get a couple. That you might be able to bring in for a consult, but most of them are like, okay, let me think about it.That's where it's important to get a follow up phone number, a follow up email and then set a regular outbound set of touch points. So, over the next couple of days, email, phone call, text message, and kind of repeating that process until you get that person to make a commitment because they're doing a lot of homework.they're, um, talking to a lot of different options to see who's going to be the best one for them. And honestly, the person who makes the sale is usually the person who's just more active and showing more interest in that prospective patient. Mm. Michael: Gotcha. So, stay active. Basically, Xana: right. You got to stay really active.You can't just take that one phone call and let it die with, leave it up to the patient. If they're going to call me back, the team has to be the outbound salesperson who is actually calling and following up with that patient to see if they can move them forward. honestly, it takes some, some good sales training for teams who know how to do that.So I see this a little more successfully in some DSO practices, where they're, they're able to invest in like a call center and people who do some of that outbound follow up. Do you have any practices you've seen that are really successful with that outbound follow up? A couple, Michael: it's more front office skills training that I've seen where that works.You know what I mean? Where they have like the. Confidence to know what to say and do when they follow up and they send a text or they have a software that does all that, right, that sends a text and things like that. Um, but I can see how the bar drops a ton right there, you know what I mean? And then they go and say, well these ads aren't working, who's clicking them, you know, kind of thing.And it just falls apart. So I can definitely see that in that scenario. Xana: In my opinion, one thing that I found to be a little more successful if you don't have a team in place who either has like the time or the experience to do all that outbound follow up. I'm a big believer in bring these patients in under a general dentistry campaign.People who are just looking for I need a new dentist, they're going to come in, they're going to go through their hygiene experience, they're gonna have a comprehensive exam with you that is better than anyone they've ever had in their entire lives. And They build a relationship with you, and you can start asking them questions about, so what do you think about the appearance of your teeth?Is there anything that you're unhappy with that you've ever wished you could fix? Would you like to know what your options are? you've already got their attention because they're in the office. I find it is much easier to move those types of patients forward to things like implants and all on four and cosmetics and sleep apnea.Once they know who you are as a doctor, And why you're qualified and they like you as a person and they like your office. So, I find it is a far better spend of your money to actually go for the general to kind of get those big procedures in a roundabout way. Michael: Gotcha. Awesome, Zonya. I appreciate your time and if anyone has any further questions, you can definitely find her on the Dental Marketer Society Facebook group or where can they reach out to you directly?Xana: I'd say best way is go to our website, golden proportions. com. There's a chat button in the lower, right? There's usually somebody on there monitoring at all times. I tend to take the after hours ones and happy to have a conversation, answer any questions that your listeners might have about ads.Michael: Awesome. Thank you so much, Zonya, for being with me on this Monday morning marketing episode. My Xana: pleasure. Thanks, Michael.

Zach continues our 2023 study of Hebrews called "Jesus is Better." Today's sermon covers Hebrews 11:8-22.  We're glad to share our service audio, but we believe this should never supplant the ministry of the local pastors in whose care the Lord has placed you. If you live in the area, please consider joining us for worship next Sunday morning at 10:30 a.m. Find our location on Google Maps.  For more information, visit our website, follow us on Twitter, or request to join our Facebook Group.

Adam welcomes comedian Sam Tripoli to the show before recapping his trip to Hawaii. He and Sam then break down the finale of ‘And Just Like That…' before they hear about a congressional candidate who live-streamed sex videos with her husband. Next, Adam welcomes performance coach Greg Harden to discuss his experience coaching Tom Brady, Michael Phelps, and more. Greg explains the importance of mindfulness and how people should study themselves critically to pursue self mastery. PLUGS: Listen to Broken Simulation' & ‘Conspiracy Social Club AKA Deep Waters' wherever you find podcasts See Sam Tripoli live: Pottstown, PA - Soul Joel's - September 29th Morris Plains, NJ - The Dojo Of Comedy - October 13th and 14th Austin, TX - Vulcan Gas Company - November 17th And for more dates go to: SamTripoli.com And follow Sam on Instagram, @SamTripoli Check out Greg Harden's new book ‘Stay Sane in an Insane World: How to Control the Controllables and Thrive' wherever you find books Visit Greg Harden's website: GregHarden.com And follow Greg on Twitter, @RealGregHarden THANKS FOR SUPPORTING TODAY'S SPONSORS: Business.LandsEnd.com/ADAM Enter ADAM OReillyAuto.com Angi.com

¿Qué relación tiene JLO con Google? MaVi y Daniel van DE UN PUNTO AL OTRO conversando sobre el gigante tecnológico Google, su aniversario, curiosidades y su impacto en el mundo. Además, hablan sobre el 'Cementerio de Google' y al final, las acostumbradas recomendaciones de ¿Qué Ver?Más detalles:https://dupao.culturizando.com/e69-google/Resumen del episodio 6800:00 - Intro02:55 - El cumpleaños de Google04:00 - Los inicios de Google04:45 - Origen del nombre Google05:12 - Gmail, Youtube, Google Maps, Google Chrome...07:13 - El primer teléfono Android10:51 - Adquisiciones importantes de Google12:28 - El Cementerio de Google17:16 - La filosofía de Google20:56 - El vestido verde de Versace que usó JLO y su relación con Google22:54 - Qué Ver - Lioness25:03 - 'Tortugas Ninja: Caos mutante' y 'La Sirenita' en Blu-Ray/DVD/Digital27:27 - CierreTE PUEDE INTERESAR:La historia de Google: un gigante de la tecnología que cambió el mundohttps://dupao.culturizando.com/la-historia-de-google-un-gigante-de-la-tecnologia-que-cambio-el-mundo/Android: el sistema operativo que cambió la forma en que usamos los teléfonoshttps://dupao.culturizando.com/android-el-sistema-operativo-que-cambio-la-forma-en-que-usamos-los-telefonos/El Cementerio de Google: aplicaciones y servicios que ya no están con nosotroshttps://dupao.culturizando.com/el-cementerio-de-google-aplicaciones-y-servicios-que-ya-no-estan-con-nosotros/Cómo un vestido de Jennifer López inspiró la creación de Google Imágeneshttps://dupao.culturizando.com/como-un-vestido-de-jennifer-lopez-inspiro-la-creacion-de-google-imagenes/"Special Ops: Lioness"https://dupao.culturizando.com/lioness/Web: https://www.dupao.news/Instagram: https://instagram.com/dupaonews/Twitter: https://twitter.com/dupaonews/Facebook: https://facebook.com/dupaonews/ Míralo ▶️ como Video Podcast en:YouTube: https://youtube.com/@dupaonews/CULTURIZANDO.COM/PODCASTUna producción de GangiStudio.com

Come along as Jan unpacks the suitcase of his recent global escapades! From the charming streets of Slovakia to the historic grandeur of Italy, London, and Ireland, he has a few travel tips and cultural insights. Discover how Toronto can be your secret weapon in booking flights and why Google Maps is the ultimate co-pilot abroad. And if you've ever wondered about the art of communication in foreign lands, we share why mastering the native lingo basics is necessary. Then, fasten your seatbelts as we shift gears into RJ's latest tattoo adventure at Nimbus Tattoo in Atlanta.The whole Apex Team is back home now, and the excitement hasn't ceased! James attended the prestigious Marine Corps ceremony, and we're already gearing up for a stellar lineup for our podcast in October. If you're trying to get the word out about an amazing non-profit or you're an entrepreneur, your story is the one we want to tell. Excitingly, we're resurrecting our fan-favorite 3 Life Lessons series. And for those nearby, don't miss out on First Friday and the new BoJangles location in Belden Village! We're thrilled about what's to come and even more thrilled to bring you along for the ride.Follow Us on Social: Jan Almasy: https://www.linkedin.com/in/jan-almasy-57063b34RJ Holliday: https://www.linkedin.com/in/robert-j-holliday-jr-b470a6204/ James Warnken: https://www.linkedin.com/in/jameswarnken --LinkedIn: https://www.linkedin.com/company/51645349/Facebook: https://www.facebook.com/ApexCommunicationsNetworkWebsite: https://www.apexcommunicationsnetwork.com

James Killick worked at Apple from 2013 to 2022 on the Maps team and has worked in mapping for the past 40 years. I've been wondering why Apple has gotten so much into Maps; Google makes sense to me, they're just the same ad business as search, but on a map. So, why -and how- did Apple get into Map?Sponsor: FeltTry out collaborative online mapping with FeltCheck out their Youtube Channel for walkthroughs of their latest featuresAbout JamesLinkedInTwitterShownotesNote: Links to books are Amazon Affiliate links. I earn a small commission if you buy any of these books.Map HappeningsTim Cook apologises for Apple Maps (2012)The Underlying Angst of Google Maps and Apple MapsBook & podcast recommendations:Build by Tony Fadell (Affiliate Link)Daring FireballDitheringLex FridmanTimestamps(00:00) - Introduction(01:15) - Sponsor: Felt(02:20) - James Describes Himself(04:37) - Car navigation in 1985(12:25) - Etak's customers(14:33) - Analog Maps(22:22) - From Analog to Digital(29:07) - MapQuest's business model: Ads on a map(32:36) - MapQuest after the Dot Com Bubble(41:28) - The Origins of Apple Maps(45:04) - Shortcomings with Google's data(46:29) - Apple wanting full control of their own maps(47:36) - Justifying the costs of owning everything(51:11) - A Rocky Apple Maps launch(54:24) - James's role joining Apple in 2013(59:45) - Indoor mapping(01:02:29) - Crafted vs automated approaches(01:06:38) - The OpenStreetMap approach(01:10:56) - Contribution vs Curation(01:15:09) - So why does Apple have Apple Maps?(01:19:25) - Would Apple move towards more advertising?(01:27:41) - Anti-consumerism in Apple's products(01:29:39) - Shortcomings of Google's model(01:31:51) - Apple Maps reviews(01:34:51) - Incentivizing contributions(01:41:08) - Michelin Stars comparison(01:46:36) - Apple's Spatial computing(01:52:11) - Books/podcasts(01:57:19) - James' blog: Map Happenings- Support the podcast on Patreon- Website- My Twitter- Podcast Twitter- Read Previous Issues of the Newsletter- Edited by Peter Xiong. Find more of his work

Market Proof Marketing · Ep 302: The Measure of SuccessIn this episode, Kevin Oakly, Andrew Peek and Jen Barkan! The team is currently participating in fantasy football and Jen shares her stats so far. Together, they consider how to measure the success of an ad if it doesn't become a lead and talk about how everything is hanging on interest rates right now. Spicy Kevin makes several appearances and keeps the conversation interesting!Story Time (06:34)Andrew is trying to figure out how you measure the success of a phone call or ad if it doesn't end up becoming a lead? Or can it be considered successful at all?Jen's daughter is going through the vet school application process and it's made her compare that process to people applying for The Nationals this year.Kevin says that managers and senior leaders who have zero desire to unpack why things are working are insecure in their own ability with what would be revealed. News (31:26)New sustainability tools help businesses and cities map environmental information (https://blog-google.cdn.ampproject.org/c/s/blog.google/products/maps/google-maps-apis-environment-sustainability/amp/)In Its First Monopoly Trial of Modern Internet Era, U.S. Sets Sights on Google (https://dnyuz.com/2023/09/06/in-its-first-monopoly-trial-of-modern-internet-era-u-s-sets-sights-on-google/)Mortgage demand drops to 27-year low as interest rates pull back (https://www.cnbc.com/2023/09/06/mortgage-demand-drops-to-27-year-low-as-interest-rates-pull-back.html)ONE+ By Rocket Mortgage® Is A 1% Down Payment Option (https://www.rocketmortgage.com/learn/one-plus?qls=QNS_20180523.0123456789)Favorites/Hates (59:50)Andrew watched a documentary film called “The Wild and Wonderful Whites of West Virginia” on Amazon. Jen loves that college football is back!Kevin's favorite is a sports jacket and a youtube video by Kyla Scanlon: https://www.youtube.com/watch?v=fdBSaG2cujM Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript:KevinJen do you know who you want to trade?JenWell, I tried to pull one over on Jackie Lipinski and tried to get Justin Jefferson from her, as if she didn't know who that was. But I did. I did try to offer her a couple of really good legit players, but she denied me.KevinOh.JenYes, I have not.KevinYou're a fantasy football professional, so can you talk right now who's like, if you had to call it right now, who has the best team? Do you think?JenUm, I mean, Jackie has a pretty good team. Mike has a pretty good team. I have a pretty decent team. I mean, I'm really not a professional. I just like to pretend that I know what you want.KevinRight. You won that unicorn trophy.AndrewIt's great.JenYeah, I won.AndrewIt's gold.JenI won once. Yes, but it's really just. It's really just luck. Plus, the way that we do it, guys, is this auto draft. So it's not even like you, you just, just auto automatically picks your players. You don't really have any say in what's.AndrewGoing to have the winners decided with the auto draft.JenSort of yeah.AndrewWell if you don't like such a.JenLineup it says projected standings with Mike Ryan and first place.AndrewSo happens every year somehow.JenTrying to.KevinRAZ Even though he's the commissioner right? Yeah.JenYeah. Like Jalen hurts or your quarterback.KevinLet's see. Here's here's what makes me mad is I had to make myself like math again. Like I failed the honors pre-calculus. And I took it twice. And then I never had to take math again. And I was like, I'm never. I chose a different like, I was like, I'm going to go Bachelor of Arts and a Bachelor of Science because I'm not taking anything close to math.KevinAnd then I had to make myself like math when I became a marketer, became important. Yeah. So it drives me nuts. Like I'm going up against Lipinski and it says projected score of 124 and a half for me, this is 122 and a half for her. Okay. How is it possible that what's going to happen is going to happen?KevinI'm going to get 65 and she's going to have 172. I mean, that's just gambling. That's just randomness.JenThey're just taking average projections. But what happens is somebody could get hurt. They might not even play. Hey, I mean, like, you never know.KevinI just think if we have, you know, I that can take us to Mars and back. Can it give us better projections at this? Like, come on, ESPN, get some GPUs fired up And.JenThen but there is.KevinMachine learning.AndrewHuman.JenTo human factor.AndrewAre reliable, unreliable.JenHuman factor.KevinBut they're all being paid off to like take a fall and stuff anyway. Right. Like it's it's all statistically for sure. Oh, it's all over.AndrewIf there is no drama in the game, no.JenOne wants to think.AndrewIt's like people think all the housewife shows are real. Like if there's no drama, there'd be no show. It's all manufactured.KevinI just think it should show around. You should be like, Here's. Here's that. Every year I am like, okay, I'll give Fantasy another shot. And then after the first two or three weeks of the same thing happening every time, or it's like I should have 180 points and I get 30.JenLike, there's no no, you just have to make sure that your players don't have a bye.KevinI don't. I do believe that never happens the first two or three weeks before I get.JenOkay.KevinSo that's why I was wondering, besides you and Mike, who is most likely to win so I can just trade them my best players now.JenBut now you're playing that game we're not in. Oh, man.AndrewI just opted out this year because now we have enough people. I do convert, you know, I don't feel like I'm like.JenNo pressure.AndrewNo pressure because I was not adding to it. I would I would set my thing, but I was just like, Oh, there's another person playing. I don't watch football. I watched some college football, but professional. But they said on.JenUsually guys, I went to the Virginia Tech Old Dominion game this past weekend. It was freaking electric. I was pretty sure Old Dominion was going to get pummeled, but they played pretty good. You know, that's my alma mater.AndrewSince that's where you went.JenThat's where I went to school, right? I'm a die hard fan. I go, Every time you have a home game, I'm there. But when they started playing Enter Sandman at the beginning, I mean, it was like it. In fact, they when everybody's jumping like that, it registers on the text size. Yeah, my grandma, I don't know what the type, but I registers as an earthquake.JenIt was crazy. Like, I was like, almost. I was so overcome with emotion. I was, I was like, it's not even I mean, look, I pay Virginia Tech a lot of money because my child goes there. So I like either way, whoever won it was fine. But I was like, Oh my gosh. Like, I brought me back to Meredith Oliver's fanatical selling and like, we have to our customers need to be fans of, you know, our our business and our brand and our company.JenAnd yeah, I mean, it was it was a thing, man. I was like, I'm all in on these Hokies.AndrewSo you can't replace you cannot replace humans, I guess is what it is.KevinYeah. It's not human to happening this year, but sometimes soon I'm going to have to get my kids to the summit just for like the first 30 minutes and then tell them to leave, because I think that's the only atmosphere that work. And I understand like, Oh, okay, Dad, you do you do real work outside of just talking to your computer upstairs.AndrewOr they might be like, wait, So you go on stage and talk for like a couple of minutes and all these people give you give you money, they listen to you. I don't know. That sounds like a scam. I feel like that's what you promise.KevinNo more sports talk for the rest of the podcast.AndrewNo more sports.KevinLet's start. Walk on to marketers marketing the podcast from the industry leaders. How do you convert where we talk about the current and future state of marketing and online sales for builders and developers across the globe? We're not here to sell you. We're here to help you and to try and elevate the conversation. Is there a topic you'd like us to cover or a question you'd like us to answer?KevinWe'll do it. Simply send an email to show at. Do you convert? Dot com. Welcome to episode 302. I'm Kevin. Okay. And with me today is Andrew Peek and Jen Barkin.AndrewWe're here. It's so exciting.KevinIt's a chat. Are we allowed to announce what's happening?JenOh, my gosh. What's happening?KevinSee, the thing that you're doing?JenAm I doing.KevinFast with the ends with podcast? Oh, are you kidding me? Talking about that? And we're not talking.JenAbout that yet.KevinOkay, we'll talk about it.AndrewI think you just talked about it like it's like, what do you know?KevinWe didn't.JenWe are pretty sure you didn't mind people talking.KevinOh, all right. Well, that's funny. What do you got?AndrewOh, what I got This is a fun question. And I talked about yesterday and this morning, so my. Oh, this could be open discussion. Maybe we make it a parallel to the online sales world. But at the same time, how do you measure a successful ad or how do you measure a successful phone call if it doesn't end up with a lead or an appointment?AndrewCan it still be successful? It's kind of like a gay like principle or like theory. Question This is like the long essay question at the end of an SAT. I don't know if they still do that or not. It's been quite a few years, so sort of open ended discussion. So let's talk about this with Beth, a coach convert and Bryce, a marketing strategist.AndrewAnd it really went down to this rabbit hole of like, oh, you kind of need to be rooted in some type of principles before you decide what is success or not success, because it could be like, Hey, it's really efficient. Was that successful or not? We need every single click out there. Like maybe that's actually the opposite. It's unsuccessful or maybe a very, very limited budget.AndrewSo having a really low or very efficient cost per click is success. Or maybe it's a coming soon community. You need as many leads as you can and you just need to spend as much as can. It doesn't matter what the cost per lead is because the urgency of more leads is significantly more important than trying to save some of the marketing budget.AndrewSo I kind of just gave the answer. It really depends. It really depends. There's no there's no good.JenAnswer, but the right answer as to your.KevinQuestion, it's a hard question. Salespeople leads.AndrewWell, that's it's online sales. People talk.JenAnd I was going to say I was going to say I don't know what the right answer is, but I would think it would be a good ad, would get leads and appointments and sales.AndrewYeah, sounds good to me.KevinYou know. Yeah.JenIf it's a it's.KevinIt's you know, I other maybe maybe land I don't know of a longer purchase cycle for most people to deal with and then homes.AndrewYeah.KevinMaybe mega yachts or airplanes I mean but like if you're shopping for an airplane, is that comparable to shopping for a car? I don't know. Like.AndrewYeah, yeah, yeah. Boats, boats and car boats and there's lots of personalized ocean.KevinLike I've seen lots of visualization tools for customizing your own private jet. Being advertised is like the new way to sell expensive stuff to people.JenI mean, ads are the need though just that really any.KevinWell right but I mean is like the number of decisions and trade offs to consider and you know but at that that's just what makes it all more complicated and.AndrewVery complicated. It's a hard question. Like it's well, it's I think it's.KevinIt's it's the question in advertising. But for us, it's important. Remember that there are multiple parts of the funnel. Different ads serve different purposes for different customers in different stages. You know, you can't I think about this way if you think about a pie pizza and everyone inside of that pie, it doesn't matter if you spend $2 million or $2,000 a month on search, if it's only within that pie, there is always a tradeoff of like if you spend all $2 million and the pie doesn't expand and it's not really pie, it's Rubik's Cube because it's like seven dimensional.KevinBut you you can't have any one tactic that you can just never max out.JenNow.KevinNot just in terms of I guess what I'm trying to convey is it's not just that the ads will get more expensive, but it will not raise the number of people that it reaches if it's defined by a certain radius or shape or audience already and so can't.AndrewYeah, we can't really create a market sort of.KevinWell, yes, but I guess my point is each channel is by definition we don't think about this way. It's own market. Like only the people who are searching can be reached by search marketing. It makes sense. Yeah. If people who aren't searching or they're not searching at every moment of their decision making process. Right.JenAnd so if they're searching, we want to capture them with your.KevinYeah, if they are search, you want to capture them. But you also have to realize that every every line goes back to Steve Schumacher's joke, which you repeat all the time, is if you've got five different things that are viable reasons why someone ends up being a purchaser or they have a realtor, they're referred by a friend, they saw you on a social ad, they did a search, they went on an event and then they purchase who gets credit.KevinBut it's just the acknowledgment that you have to have that every customer becomes a member of multiple channels, advertising channels all the time. And so, like there is this well-rounded ness that I don't think I understood early in my career that now that everyone's I mean, it's everyone's I'm data driven, dated or data driven, and it's like that curve that we get a name Dunning, Kruger data or whatever.AndrewGreater than.KevinFeeling data over.AndrewThat data.KevinYeah, but I would say to your point, what's the word you used to start with a piece that we need.AndrewPeople we.KevinKnow we need. Well, anyway, it's a good ad we need. We need what?AndrewBefore to me is as context we need I don't even know. I don't know where it's just come out my mouth is what usually happens.JenIt's a struggle and.AndrewEventually it forms a sentence that makes sense.KevinYeah, but anyway, the whole world has gone so over onto the data side that for sure there is a serious lack of around principles of thinking principle.AndrewThat we have principles.KevinHere that we will.AndrewLive by principles. That's what we need and building principles come from.KevinThis is the LinkedIn post that I made a little while ago. The principles come from having an ultra deep understanding of what your consumer's experiencing and doing and thinking That's not defined by just asking them, What are you doing? What are you thinking? Because they can't, they can't articulate. They do what's called preference falsification, where they just say what they feel like they're supposed to say to appear good.KevinAnd so you have to have that deep understanding. Just know like, well, of course they're doing these other things. And I don't actually I need data to continually prove to me that they're doing that because I'm constantly watching consumers do what they do and interacting with them and talking to them anyway.AndrewYeah, it's a loaded question. Yeah, we talked about it probably like an hour and a half until yesterday and today. Beth and Bryce. Well, not that single question, but it was a series of question. Yeah, from a very intelligent builder partner of ours. And it was like, Oh, this is actually like, this gets deep. Like you can't that's not a surface level question.AndrewIt's not like, Hey, just check on that. Click the rate, the CPC and conversion rate, and it is your answer because you could have amazing conversion rate.KevinAnd I think.AndrewI just asked.KevinMy sister, here's our episode and she doesn't listen anyway, but she's a CMO now at a at a university, I guess. I mean, sorry, Kristen, but, you know, remember all those bad things she did to me when I was a kid? There's no payback. She she read like a Harvard Business Review magazine article and then, you know, reached out to me and was like, how do I get my team to do this?KevinLike, I read this in an article and it's like, I mean, okay. But I think that's where our prints were. The principles come from Your principles either come from just things you like, observed from afar, or someone else just told you that's a terrible way to develop or principle you can shortcut by getting a coach right? Jenn My coaches help you shortcut to the best principles, but if you're going to your coach and you're like, Hey, I think maybe we should do, you know, squats this way.KevinAndrew Instead of this other way. Why I someone on TikTok said so you're like, Well, I've been in a couple competition. Like, that's, that's not good, right? So I think that's, that's where the friction comes from, is people who have strong principles without strong experience of testing those principles. They just decided it were good principles. Like that's and I it's just important for me to articulate, I guess, to everyone else.KevinAnd our principles don't come from our feelings. Back to your T-shirt. Andrew Yeah, the principles come from the data, but the data combined with experience and observation, not just data on its own. Yeah.AndrewAnd then kind of testing against those principles reinforces the.JenPrinciple, the direction this conversation was going about ads, successful ads.KevinThere. Again.AndrewI think moving it towards online sales world is like a principle on a phone call. Here's the intent of this.JenSo this this kind of plays into yeah, let's just just well, it just plays into the whole coaching and being coachable and wanting to do things the right way and the like. You said, the experience that like our coaching team, do you convert as like thousands upon thousands of hours in the seat. But, but then also coaching and training, I mean, just thousands.JenI don't even know what that might be.KevinHundreds of years. I think if you add up the whole. Yes.JenYeah, hundreds of years. And so it's like when we are speaking from like experience and relevance in the market because we work with, you know, over a couple of hundred online sales specials a month. So we know like what's happening in real time. It's a few, it's like this is yeah, like this is we're not this is not just, are we?JenWe're not is like pulling this out of thin air. What we think like this is what we know, you know, because of what we see on a daily basis. So and you got to be coachable. You got to be open to listening and learning. And I was actually on a podcast yesterday with the homes for Hope program. Yeah, it's awesome.JenDerek And he asked me something came up about coach ability and I was like, Yeah, you know, as a coach you can, you can be like, we're totally invested in that online sales specialist, right? But they have to be invested back in us. We can train, we can coach, we can lead them to the water. We can't make them drink.JenIt can't make them do that. They got to be invested back. And so, yeah.KevinThat's well, and I'm going to get I mean, you use a spice emoji so I'm, I don't know if you've chilled out since then, but I'm going to bring some spice back. So I feel, I think it's not the right word. I don't want use that word. There are absolutely managers and senior leaders out there who have zero desire to unpack why things work are working, and that it seems to be my hunch would be my hunch would be managers told me my wife, that I should never use that word.KevinDo people not use the word hunch anymore?JenI just know. Yeah, I use that hunch.KevinOkay. She's like, when you use that word, stop it.AndrewIs it like, quote, a word? I don't know if like that. That phrase.JenLike moist.KevinYou know, my hunch is that they are insecure in their own ability with whatever it is that would be unpacked.JenAbsolutely.KevinAnd that leads them to be like, nope, don't want to like results are good, don't care about. And I'll give you the tangible example here. There is a builder we were speaking with who it looked like the online salesperson was averaging like 30 to 40 leads a month for the last six months. Okay. And we were on a quarterly leadership call and our online sales coach, working with that person has been talking about things a certain way based upon an understanding that that lead volume, by the way, that lead volume is given by the LSC in the reporting that we use, it comes from the CRM, but he's always have the availability to make sureKevinthe numbers are accurate and consistent. So our leadership and the leadership sales manager, VP of Sales Marketing is like, Oh no, no, no. That only gets like way more than that. We're talking like a hundred plus more leads a month than what that is showing. But it's in this other system that doesn't talk to our CRM and, and I was like, well, that's why for about an issue, I don't know, two years we've recommended to stop using that thing and sorry the answer came back was but it's working really well for us.KevinLike how do you know?JenDo you know.KevinBecause you're your online salesperson doesn't know. Apparently because they don't, they don't count those things. There's no tracking of of how those people are followed up with. And what it boils down to is it's just someone who's highly uncomfortable with the use of technology themselves, someone somewhere told them or whatever, like this is a good thing to use and things are going fine enough, but that's just a that's a huge blind spot that is going to cause massive panic at some point that could be avoided if you just.JenHear.KevinMore about how you how you got to that end result.JenThere is definitely a.KevinKnow.JenYou know, listen online sales contribution is so high. I mean, 45 to 50%.KevinOf.JenSales are coming from this program. But there's still this disconnect of the resources, the support, the time spent understanding, learning the tools, the systems, the reporting.KevinFor this role.JenAnd so there's a lot of like just wild, Wild West happening out there with some of the online sales specialist because there's management is not is not getting in there and taking the time to understand it's it's like you said, Kevin, maybe a lack of understanding or technology but there's also bandwidth issues to feel like everybody is spread so thin and when push comes to shove, we need sales to keep everything running, right?JenSo I'm going to take my efforts and focus on the the sale, the end of the funnel here. But really, we're not going to get sales unless we have a point difference. And if we don't have a point, we got to manage it. So it's really the shift perspective that needs to happen. And I was talking with somebody earlier today that there's still there's still broken parts of the CRM, there's still broken parts of how the leads are managed and things like that.JenAnd it's like, Hey, we've been talking about this for like a year that's still broken.KevinLike, isn't that funny? Like serums As a broader topic, I feel like, you know, there was a time where it was like, are you using Outlook Express or Outlook or like, what's your email client? I haven't heard maybe once in the last two years someone talk about email or questions are around email and how to write their own email client, right?KevinMm hmm. Why the heck aren't serums the same way? It's 2023.Andrew2023. That would stress me out like I won Lead, lost or won. Lee That you lose. I'm like, that could be X amount of profit from one sale of the home that they just ignore that to someone else.KevinAgain.AndrewAnd that just like.KevinAll this.AndrewThat makes me feel.KevinOlder. We're on the call and I'm looking through their CRM system and there were months at a time where not a single prospect was ever entered into the CRM by the onsite sales team. That's like millions more months in a row, not a single lead.AndrewMy that could have been like, that's like, I get weird. I'm like, we could it's like they could have just like, paid someone to pay the whole company notification.JenI mean.AndrewAnywhere.KevinThey were always the lost revenue or. Ms..JenMs. Yeah. Or, you know, just looking at even when we could go on and on about this. I mean, you just looking at like, you know, average appointment to sale number right now is 21%. That's a, that's, that's strong 21%. Right. The average walk in traffic conversion is historically like 10 to 12%. Right. So we go, okay, we're still 21%, like one out of five keep appointments are going to write a contract, but we're still not focusing on that.JenDuring the handoff or making sure that this connection with on site and online is at the forefront of our training and our our discussions. I had some math this episode is all about now. I did some math on Friday where they're right, right now they're at 11% conversion of appointment to sale. And I'm like, if you did these four steps and you were able to increase your conversion to 21%, that's an additional $19 million of revenue.JenYeah, sales revenue, 19 million, 50 million, which equated to like an additional because we did this math in front of the sales team, that's an additional 400 and something thousand dollars in commission or whatever. That's like being left on the table as like when you put it in that perspective, like, well, oh, you know, like just, you know, like these.JenAnd again, this goes back to what we were just talking about, Like we're not just coming up with like, yeah, we think you should do it this way. Like, we know this works. We have the data to support it. We have the conversion metrics to show that this is what the averages are.KevinOkay, What do you think.JenThese four things.KevinOne more thing. Let's just say just for fun.AndrewOkay, fancy.KevinBecause no one else is listening. Right? Lower left lead to employment ratio. Yeah. Is currently.AndrewCan brighten 18.KevinPercent and our and our average benchmark currently is.Jen40.Kevin40. Okay lead to of women.JenWill get to women. Yeah.KevinMy favorite is when the person who has an 18% lead to appointment currently is again the one suggesting that they have found a better way something comes out. I mean and this is where this is where our approaches differ because we're all different humans that do convert, as I'm kind of like I mean, I'm going to explain to you why there's that.KevinThat's a bad idea. But you don't I would say to everyone, like, you don't pay me enough to make your decision for you. So, I mean, try it for a week or two, but not longer because you can't afford to go to five. Like 18 is bad enough. Let's get you to 35 with these proven things right first.KevinOh, yeah.JenYeah. Now, I just say that.KevinJohn, about that school application, I.JenOh, man, I feel like I you go back to school just by now. You know, I did apply to vet school and I if you guys knew that I did at one time want to be a veterinarian.AndrewSent a telegram I.KevinThink like, yes.JenI didn't get in. There's only 30 vet schools in the world.KevinOhio State is one of the best I hear like, yes, there goes a.AndrewLot of things.JenMy daughter is in her senior year, Virginia Tech, and is going through the vet school application process right now. She's applying and like I think 15 schools out of the 30. Oh oh yeah.KevinIs she going to live here or something?JenI so I said if you if you get into Ohio State you can go to Kevin's for dinner. So you know he'll take care of things every sale, you know, they'll feed you, make sure you're okay. But as she's going through this, you know, she's super stressed out. She's having to, like, go back through the last ten years of her life and basically and think about all these things and these prompts.JenIt's like, what's the defining moment of when you wanted to be a veterinarian, Right? So she's having to go through this. And I said.AndrewThese questions are terrible.JenWell, and listen, the vet schools, they only accept it's like the hardest one of the hardest things to get into. They only accept like a 100 out of thousands and thousands of applications. Wow. So I'm like, you've got to do something in this essay to make like to stand out. Like the first sentence has got to be some catchy thing, you know?JenBut it made me think about a couple a different think it's a one. If you are thinking about applying to the Nationals, you should because it's a great way to go through and like you go back into the archives, you just document all of this awesome stuff that you've done in your career and put it on paper. And if you're thinking about doing it, you should go for it.JenBut also make sure you tell this, tell a story that is what is going to help you stand out All in all of those applications that come in. So tell a story, be specific how you overcame something or whatever. But also maybe think about like when we're communicating with our customers and we're sending follow up and we're sending and we're leaving phone messages and we're communicating like you got a you got to spice it up a little bit.JenLike you got to be personal. You got to you got to put something in the subject line that's going to break through the clutter. It's going to make you stand out instead of touching base, checking in. How's it going? Because people's inboxes are inundated, like and they just get so many, you know, especially if if they're looking at your builder, they're looking at ten other builders that are all sending emails that are all sitting to these letters of.KevinWe are.JenAll doing all the things.KevinWe have.JenWe hope. We think, who knows? But you've got us. We've got to break through the digital pollution, right, and cut through the clutter. So that's good luck to Mia. Little Mia.KevinShe's like, Our.JenLocations are due September 18th.AndrewSo 15 of them, But I'd be paying someone to do that, I think.JenYeah, Yeah. That's what I would like to donate to the MIA application fund. But you've got to, like, pay like zillion dollars for all these different applications. So I'm really excited for. So put out some deposit invites.AndrewTo the universe.JenYes.KevinTo see what's her favorite animal is a dogs.JenYes. She's actually doing the research study on cows right now. So she gets to go hang out with cows and draw blood and do little like feeds. She had to, like, pile up on a big, like, green machine and, like, feed them. And I don't know, she's she likes horses, too. She's done some stuff with the horses, but mainly small animals.KevinNot a horse fan. Human kryptonite, those things.JenYou're not a horse.KevinThey can be really good. Yeah. It's not safe. Yeah, that'll.JenOh, they're so beautiful too.AndrewAbout, like, the miniature horses. Those are fun.KevinLittle tiny, maybe. Yeah. Yeah.AndrewWas just to see.KevinWhat would you rather be? Fight one giant hundred foot horse or 101 foot tiny horses?AndrewIt's like running around a little baby horses.KevinSorry, everyone. I'm in some kind of strange, strange minute here. On to the news multiverse.AndrewThis is Earth four.JenHey, online sales specialist, your D convert, Coach Jen Barkin here. Are you looking for guidance, structure and proven methods to help you set more appointments and create more sales? Then join online sales coach Jesse Suggs and myself. We are offering an intense two day virtual training experience, followed by eight weeks of training and coaching through our online sales academy.JenThis fall. Jesse and I have been in your shoes and we teach from our direct experience and years of coaching online sales specialists. Just like you. This will be hands on and real world no theory here. If you're interested, don't miss this incredible opportunity to reserve your spot today by visiting. Do you convert dot.com.KevinMan first up from D and Y use as I stand for, I need to know the news. The news. It's like.AndrewOkay, so two syllables that has generated.KevinThis one wasn't me.AndrewHow about this?KevinSo we're we're using the link and its first monopoly trial of modern Internet era. The US sets its sights on Google. So for those of you old enough to remember, I think the last big Monopoly trial breakup that happened was AT&T.; That was then split up into seven different regional companies in 1984, the article says. But effectively, the United States government is saying that Google is preventing any new opportunity for search to occur.KevinGoogle basically does what Facebook did back in the day. It was like any popular social app. We'll just go out and buy them. I mean, if you guys spend $1,000,000,000, going to spend $1,000,000,000 to Instagram, but it just prevents anyone from getting to the point where they could be a rival. And the charge here is that they're doing that with search and what's going to be so one, it's a big deal.KevinThe other thing is it's hard for monopolies. Monopolies are not illegal monopolies that harm consumers are illegal. And Android Android is was one really smart move by Google of saying we're going to make an operating system that's basically free. I mean, the catch is it has Google search built in as the default option, but it's hard to prove monopoly like consumers don't pay for ads on Google.KevinConsumers don't pay for Google sheets for Google Docs. They don't pay for it. I guess you're getting a lot of, you know, in quotes, free as are straight resources.JenYeah.KevinYou're getting a lot of resources as a consumer that you don't directly pay for. But they're going after it. And I think it's it's not I don't want to say this, it's just a distraction, but it's a really big distraction because this is like a very low percentage chance. But if it does like you, you just imagine working at Google in the senior leadership and you're like, we should be working on AI and we should be making this better and this better and YouTube and oh crap, we are.AndrewThere like we have Mitch McConnell reason out over here telling us what or how to run the business. I agree.KevinIt seems like Google is a monopoly.AndrewI think their monopoly in that they own their own search. Like you Google something, it's the verb, it's what you do versus what you do. I think they're trying to prove, right. Did they do things that were like the competitive nature? Of course they did. They wanted to get rid of the competition. So there's times where I'm like, I don't make any sense this.AndrewI can't stand this type of thing. But then I'm like, we kind of need more regulation over here and like zero regulation and stuff like this. So I feel like, you know, like there's contradictions there with government involvement in business and stuff like that. But this is like, come on, like, this is so dumb. Like everyone that.JenLike it.AndrewOn this thing against Google uses Google likely for their search engine and they're not on asked Jeeves or or Amazon.com or Bain. They're using Google to do it so and there's a reason it's still the better product. And they kind of prove that if even if they did all these, I think that's where the cases is. Probably even if we did not do these things, people would still use Google.AndrewThey're not using Bing. They're not switching to another search platform at all.JenThey're going all use being anymore.KevinYeah, they don't.AndrewEven have points. You can get the search stuff.KevinOn pay, please. Bing.AndrewThey try to pay you. Yeah. You give pretty.KevinLittle coupons or. Yeah. I mean, this is just one line builder here in Texas as an example. But year to date, they have 330,000 unique sessions from Google Search, and they have 13,000 from Bing, 4000 from Yahoo! 2000 from DuckDuckGo Technical.AndrewAnd those are the people, the tin foil hats, but the DuckDuckGo. So yeah, like the conversions, they're like, well, those are the crazy ones, so you don't want those people.KevinSo next from Google itself, new sustainability tools help businesses and cities map environmental information. This is again interesting one to me because Zillow's kind of led the charge of adding all this additional information around property. You know, like safety scores. And I think they also they do have it was started by Brad, Adam and I forget the name of the company where they give like a climate score rating.KevinBut now this is being built into Google Maps platform. They're going to let you see solar energy potential. So it'll identify roofs and talk about the amount of information that likelihood that it will produce a certain amount of power, air quality information and common allergens. That's and so everyone who has a Google map built into their site, you wouldn't, in essence, if you thought that this was important enough to be able to opt for offer a toggle on your own site or experience with access to this same information.AndrewLike it's pretty cool. The solar one is a little bit interesting because our you know, our electricity rates here expensive. We have a moderately large our home 3300 feet so we and I'm home all day so there's no saving of power during the day by turn AC down and we run the AC 23 to 60 days of the year for the most part.AndrewSo we've considered solar. So Project sunroof in our home is newer. Like for some reason, like our house is not in there yet, which is really bizarre. Sort of imagine even like a brand new home. It's obviously not going to be in there, but being that we have no trees because they tore everything down to make it easier and more efficient to develop.AndrewWe have some trees growing, but I'm like, man, solar is like ripe for most new home builds, especially in the South. Like, I think we did do a private survey with our property at one point and like the amount of power we can produce is insane. So I think that's like, oh, that could be that could be a really cool selling tool to go new home construction.AndrewIt's more efficient. Oh, and then now you have solar, the ROI on that. The payback is extremely quick because like you, the efficiency of it for a new home compared to an existing home, an older established neighborhood would be there. So be nice if they I would imagine as it gets use more often the how it refreshes the map and how that would be a little bit quicker.AndrewYeah, just fast for like two, three, five years from now. Pretty cool. All the tools we have.KevinI don't have the exact number, but whoever originally shared this article in my social network also included a stat that I, if I remember it was either close to 50% or like 60% of people who were surveyed had considered at least one environmental factor as part of their search for a home. I imagine both of you living near water in Virginia Beach and near Tampa, that like that's a but even in Ohio, like you can't build homes in a certain level of a floodplain.KevinLet's say 100 year flood, I think is you just can't build in here. So it's kind of surprising in one sense that that number sounded like a good number to use as a stat because I would think like 100% of people are considering like possession of the sun and amount of shade. Yeah, it seems like people who, you know, still quote like, did you know that 94.9% of people use the Internet to shop for a house?KevinAnd like we stop talking about this, it's everyone is like everyone.AndrewJust remember that.KevinAre we doing this? Yeah. Well, like, of course, the environment's a big like, that's what location is. It's all those things wrapped up together. But I mean, do you remember doing, like, a specific thing that you were?AndrewI'm a for me, definitely with hurricane evacuate like we just had a hurricane one week ago that passed by us. So we still had, you know, work zones. I think it's part of the same records and it's like ABCD and then X non evacuate or like a is like you're on the beach or you're a mobile home. The trailer home, manufactured home, no such a wind, wind and water and then B and then we're C, we're actually like B and a half.AndrewLike our kitchen is a B, the rest of the house is a C for whatever reason. So we, we stick with C, we're like, okay, if that gets wet over there, it's fine. We're staying like we're 13. You're yeah, you're gone. You're thinking.JenI'm underwater.AndrewYou're under water. So we're like 13 feet above sea level. You're below sea, you're like a bowl. You're like, you know.JenTraffic is is.AndrewYou have tunnels.KevinSinking. Oh, yeah. Yeah.JenSo you're saying bought a house in the flood zone. And I knew that. So this I'm not a good candidate.KevinIt's gone. But you still porous. I mean, if it was bad, it's.JenOkay to tension Lake. Yeah. Yeah.AndrewIf you need insurance, if you don't like, that's a huge factor.JenFlood insurance required.KevinIt's just a good thing that it's me. It goes in the category of if this place your advantage, you should be talking about it. If you're a builder in Albuquerque, New Mexico, or Southern California or the center of California, and you have now the ability availability to show the potential of solar usage on a on a home like you should be.KevinYou should be talking about that. Definitely. Yeah. All right. Next up from CNBC dot com, we're going to start with the scary and then get to someone trying to offer a solution. Mortgage demand drops to a 27 year low as interest rates pull back the average contract interest rate for 30 year fixed mortgages was $726,000 or less, decreased to 7.2% from 7.3%.KevinApplications for a mortgage to purchase a home fell 2% or 28% lower than the same week. One year ago. So affordability matters, huh? Who would have thought who.AndrewWould have thought of that? You were going to think there's some really smart builders that are offering some bite out of mortgages and I think the show 5.45 or any number less than seven is really attractive.KevinYeah, rates are I mean, again, I think it's catching people off guard. And I don't want to go into an economics lesson, but what's happening right now is that the government has to sell so many more treasuries to fund the government that investors are demanding a higher rate of return. And so, again, people just keep getting confused. It's worth at this point, it's it's kind of like, again, it's September of 20, 23.KevinInterest rates have been kind of a big deal for a while now. So if when I say interest rate, Treasury bonds, Treasury bills, tenure and you're like, whatever, just shut up and move on to the next topic, you should go watch a couple YouTube videos. Well, I'll give yeah, something like this. You know, it's a bit like you have at some point you have to be like, Huh, I guess this is big deal.KevinYou you don't have to understand it to solve it. You again, you can't empathize with your customers, say can't communicate, you can't educate, you cannot build trust. If you're not making any content about this at all because you're scared of it. Like just, you know, so people are like, I don't understand. We didn't raise interest rates or interest rates only went up by X when the Fed.KevinWell, the Fed's not the only factor here. You know, and and so rates are still sliding higher and the government's going to need more money for a while.AndrewSo I mean I think you would say. Kevin and to end interest rates is the I'm trying to think of the right word to phrase it at principal. That's a strong word. I think we all can feel that word. What it means like interest rates, that is the single biggest factor right now, above all everything else, like you could have a purple house with backwards doors and windows upside down, sideways, all this stuff.AndrewAnd the interest rate is right on that single home. Somehow, who cares? Nothing is selling, right? Yeah. Like it overrides the most amazing campaign, the most amazing website, the most amazing content. Yeah. Location. All that stuff is the rate right now. Shoot, we had a home just list in our neighborhood, and it's one that's like, closest to our our size home and like, Oh, what's something listed for?AndrewIt's like seven something. And then I see that's not the Zestimate, the Zillow's I've heard the call their, their mortgage calculator. I'm like, Oh gosh. I'm like, that's a whole different type of person income job life wise compared to, say myself.KevinI mean.AndrewWhen we got it and at this house now we're at two points, you know, like that's a whole different ballgame as far.KevinAs ask your parents for money. I don't know if you saw that Barbara Corcoran video. So. Barbara Corcoran, she's had a couple of these viral comments. I don't know if she just doesn't have anything going on with her real life.AndrewCPR form.KevinStatements that are compelling. But the first one was, of course, like if rates go, go down, prices will go up. So you better buy now. It's like, okay, we just want to look at one way and that could happen. It also could be their rates go down because the economy is terrible and people that have to sell their house and then there's more supply, then demand, and then prices go down.KevinSo either one could happen, but now she's come out and she just her it was one of these like dude bro podcast about like how to get rich quick. She's like, you just got to get into real estate and like if you can't afford it, no big deal. Just ask your parents for the money. Like the boomers have money, just get their money.KevinAnd so then she's just getting trolled. Get the boom so hard by people who are screenshotted that and they're like, you know, in their clearly not rich surroundings. And these are like teenagers even. They're like, yeah, thanks, Barbara. I'll definitely just ask my parents for, you know, a couple million to buy that apartment in Manhattan. And I'm like.AndrewI can imagine the reactions on that would be hilarious.JenWell, you know, just despite the Straits, it's not like, you know, you can easily slip into this, like, dude, I'm like, oh, my gosh, this sucks, right? But when we look at I mean, I just talked to a builders like we had our best month. August was our best month than ever, you know, at their best, Like it was.KevinThe best.JenMonth ever, ever. And, you know, conversion rates are still really strong, even more so than they were first quarter. Like.KevinYeah.JenSo it's like, yes, it's there and it's harder, but there's still a lot of positives happening justifying.KevinWay more there. There are actually way more positives than the negatives. I'm telling you I would rather have rates where they are or higher than I would like to have the same number of existing homes available on the market today as there were in 2018. If that happens, I'm telling you it's not that that is bad. I will find it.KevinA whole bunch of other things. More fire will take an extra couple million homes, you're saying?JenBecause you're saying because the existing inventory is so low. That's yes, it's so good for us. Yeah.KevinThe only common factor, not not the only the main common factor that unites individual markets that are struggling right now are builders are not hitting or exceeding their goals is where existing home supply get This has returned to like normal normal. And it's not like poems are sitting around forever, but they're like this is the same month supply that was like considered healthy is violently unhealthy now because.KevinBecause why? Because if you get the same healthy supply as is normal and demand is still down here, that's not good like you. Yeah. And so anything that reduces supply and this is why people get into housing experiences of like builders don't want to build that. People truly think this is hilarious. They think home builders are like Louis Vuitton and they're thinking of like, you know what?KevinWe'll do here's we'll do Jen. We'll just build homes a little bit slower or we'll make them a little less available just to protect the prices of our homes. Right. They've never met D.R. Horton. They've never met else, you know, Century Jimmy, like some of these builders that just focus on volume like that. It's hilarious. But your point is again, Andrew, 100% correct.KevinWe would not be in this House now when rates went down to three and a half and then kept going lower. I was like, Melanie, I mean, we own this property since 2015 that we built on and we had a loan and still the we were paying off on the land. But the loan on land was like seven and a half percent.KevinYour land aside, you realize that if we build a that's basically the same size as the house we're in now on the seven acres versus a three quarter acre, we all have a lower payment than what we are paying right now, paying the land and.JenThe spray money. Basically.AndrewShe was like, Shut the front door. Kevin, are you serious? This real interest rate, principally.KevinWhat she said like, well, then why.JenAre not doing that will ever see is that low.AndrewYeah. I don't I don't ever want to see that low.KevinBut that's.AndrewThat's.KevinConspiracy. That's what I wish more people would just honestly talk about if it went back to that guess what would happen like there's there is my friend Rob John says that you know there's just that these are the five these are four days and we added a fifth I think. But deaths, diamonds, diapers, divorce, divorce and displacement like physical, those are the reasons people move.KevinYeah, those reasons haven't stopped.JenRight.KevinWhat has stopped is the availability to easily move around.JenRight.KevinAnd transact. And so that means that I think it's very likely that when rates do go down, there's going to be a whole bunch of people just like the the race was on and people realized that there are still going to make money During the factors. Half of the world was shut down. The race was on to buy things and do things and get things.KevinI think there's a whole bunch of people who the minute rates get below 500 are like, Oh, this is our chance. We got we've got to say this. Yes, we made the dumbest decision ever to move to Nowhere Vermont and work remotely and try to raise yak wool on the side. We need to get back home to Chicago.KevinYeah, You know, put their house up 400%. Yeah. And that is. I'm just telling you, whatever keeps inventory low as what I'm in favor of for our industry now as a human being and wanting people to be able to have access to housing, I think it's terrible. Absolutely terrible. Yeah. But it it is it makes the market work right now.AndrewI think there's a lot of people that regret not doing something with the massive amount of equity they have. So they're like this. This might be like, who knows what's going to happen? Like, this is our chance. We have half million or whatever, number two, three, 400,000 inequity. I want to do something with it. I want to move.AndrewSo there's there's a lot of reasons, I guess.KevinYeah. Now, you can't really touch that equity because there's.JenA lot of people.AndrewLook expensive.JenWebsites and looking and lots of traffic to get you know people are looking.AndrewPeople love new.JenHomes. It's just waiting.KevinBut it's to the rescue, maybe.AndrewRescue.KevinTo the rescue, maybe.AndrewLike a rocket is.KevinIs one. Plus buy rocket mortgage, a 1% down payment option. Andrew, you found this?AndrewI did find this. I was actually. So we reified with Rocket. I logged in, we revived like 20, 20, 20, 21 or whatever, whenever it was. And then I saw this as like an ad something like, Oh, they got me. They got me enough to share this with, with the team. Like, this is interesting and it just read the fine detail.AndrewSo it, it essentially it is targeting it's first time buyers or if you're a repeat buyer, but you do have to fit certain income requirements they give you. You could put down 1%. That's all they're asking for, 1% down payment. They'll give a 2% grant as part of that down payment. So you're at three and you could only give up to 3%.AndrewSo there's max down, payment is 5%. So they're making sure that like, okay, they they'll make more money with less down payment. They have more principle to have interest attached, attached to, but then there's no PMI on it. So that's really interesting. But the and the credit requirements to you looking at this, I'm not a mortgage broker. I'm not a finance person, but you're like, okay, 620 or better.AndrewThat's pretty low. I feel like for like what seems in my brain like this seems to be like a higher risk product or, you know. Beth our team was like, This feels really familiar to VR alone in terms of requirements. Like it's it's kind of what the VA offers for military. But there are you know, there's that every mean something I'm not educated enough in this as far as like what does qualified income mean versus income on it.AndrewBut it seems like it is targeting kind of like the middle ish class income levels and that kind of like in number, we're not probably a lot of people that are very great renters. They pay on time. They have no issue with that yet. They're stuck. They're kind of like, I can't get a down payment, I can't get a down payment on houses, keep going up.AndrewInterest rates are higher. I want to get out of renting. This seems to be the perfect thing for them.KevinSo, yeah, my niece, this seems like a product product for and it's not it's not just I'm almost positive this is a government for Fannie and Freddie have kind of somehow this has been devised and rocket does always a really good job of packaging things up. They do easily and simply for people but I'm pretty sure this option exists for from a lot of different sources.KevinBut my nieces, I think she's 24. She's made good money for a couple of years. She's lived with her her mom. She's getting married and she's like, I really want to buy a house, but I can only afford to put down or only want to put down X. Even though she has more money, she just doesn't want to put it on one.JenOf the.KevinMedia.AndrewYou want to have backup? Yeah. You're like, Cool. That which makes sense. Yeah. You think that'd be like, rewarded somehow? Maybe it is like less down payment.KevinBy banks because they know that's more risk for.AndrewThem. It is risk. But another thing I think a take on this too, is if you read it, I think most builders I'll be meaning for a second any incentives, they're usually not great at explaining them on their website. Intentional, not intentional. To me, I think clear is kind of the more direct you are with it, the better conversions you'll have.AndrewSo I don't know if there's any like, Hey, just leave a little bit info out. People want to call. Well, that's not good because it's in the cards you get or confused. People like, Hey, I'm trying to read this thing, you know, online salesperson. Like, well, they didn't tell me either, so I don't really know. I don't really know.AndrewSo I think I.JenRead that deceptive. What itself what are you talking about?AndrewI think it's like 90% clear and at the bottom there are some like really? Well, that number does make sense. You know, about 6000 there but that's not reference in I was little details I think might not be the best.JenAnswer but it's just written the word incentive. Okay. We're like.AndrewIncentive.JenBuying options.KevinHome buying like.JenNew home options.AndrewOkay, I'm buying.KevinI don't know if.AndrewI can tell if you're messing with me or not, because.JenOptions.AndrewFeels like a really weird word. Really? Oh, we should talk about that. And options versus incentives and do a Did you watch the story on Netflix? I'm really distracting this right now, but it's about words choosing words. It's about when oxycodone content was created and they did a group what's a focus group on naming the drug? Like what is morphine mean to you?AndrewThey're like cancer death, my grandmother passing. What does this word mean to you? Oh, headache. What does this word mean to you? OxyContin, Breathing like oxygen and as all positive words. And they're sitting there and you're like, oh, well, this is terrible. Like, if you if you watch another person affected by it, you're.JenSitting there like, so and so and so it's it makes a big.KevinDifference.JenAnd will mean something rid of the word appointment of somebody is like thinking like I blow.AndrewMy mind. I'm stuck in nerd corner only know what's happening.JenAnd now we we were like don't even say appointment because that means that's transactional and the last more stressful. Like if you get an appointment like you're, you're going to go to contract basically what.AndrewWord to be like.JenSo like we don't even say that we were to discovery tours this Discovery tour community visit. If there's somebody who's really like, I don't know, like, Hey, how about let's just touch up with an informational session to get you started? Like, I.AndrewHope they're not like, so, like an appointment. I feel like I'm Jerry Seinfeld, right?JenBut I guess softening that verbiage, that's when like, you know, anyway, I don't know how we.AndrewGot my language is.KevinMy grandma.AndrewMeans something while.KevinShe's still alive. She's 104. So there might be something to this. But her and my grandfather used to take vitamin. Oh, Andrew.AndrewThat sounds made up too.KevinAnd it like had oxygen in it. And I, like, I was, I don't know, five at a time.AndrewI see it now.KevinBut I was so like, I'm pretty sure you can't put oxygen into powder form and shove it inside of a capsule.AndrewLike it's just hydrogen.KevinAnd I think they're probably that's one of the jokers got away with that is they're like, well you're breathing, you know, you're breathing while you're taking it. So you're taking it out.AndrewI guess I need to know what's in this. I found.JenIt. It's like.AndrewWell, I found the Amazon thing, which is terrible. It's it's like a white he gets like a white and blue bottle vitamin. Know about it, But no ingredients. Ingredients aren't even.KevinYeah, well, my father in law also sells total shyster thing. He sells saltwater. It's a cure all. He's from West Virginia. Okay. Okay. And then my mom used to take Queen Bee Rock Royal Honey, It was. It was special honey in gel tabs that only came from Queen Bees because Queen bees have some ideas. Like, why do we all want to live for?KevinOh, wait, I guess that's insane.AndrewSay I'm quality over quantity. I don't know.KevinIf on.AndrewAny given time.KevinI'll just be paying way more attention to cosmetics and vitamin companies. Yeah, because I know more and that's just make up more stuff. It's getting.AndrewLet's make it as.KevinWe have plenty to talk about. That's interesting to them that we don't have to.AndrewMake it and we have discovery tours. We could tell them about this information.KevinOh, it's I like this. I don't know. Do you like this, Kevin? Or do you hate this? Kevin, This Kevin could never appear another episode again. It's just too much cost me.JenHave you heard today? Maybe. Is it too much or not enough?KevinNo, I think I think it's just the knowing that this is my last thing of today. And I get that you.AndrewSo every Thursday for the month of September, I think it's month to September, Starbucks is doing buy one, get one fall drinks after 12:00. Oh they.KevinShould be Stanley.AndrewThey should be sponsoring me. Right. And that's why I went and got one before. Like this little thing doesn't look so little. I don't I'm not a big dude. I'm like, five, eight. But that's in this cup look so dainty. Like, that's a top, but it's the pumpkin cream cold brew.KevinPeople always think this stuff is contrived and made up, but I will add a Starbucks card and all access you all can scan.AndrewAnd they better post a picture using it.KevinBut I'm just kidding. Ha ha ha ha.AndrewYou better use.KevinAll right, let's move on to our favorites or things we hate either in either one. Oh gosh. What are your favorite shows? Books, Things you've watched. I'm going to give away one of my secret favorite thing I like. You know, I share a lot, but then I'm always like, Ooh, that person's got really good stuff. I can't share it with anyone, but I will.KevinI will share it today. You want I start inter Yeah.AndrewYou talk about West Virginia. So we were recommended. I'm not recommending this.KevinI'm just West Virginia. You're you wonderful people. My home.AndrewCountry roads. Shenandoah River. Right. It's a great place. So there's this documentary. I think Johnny, Johnny Knoxville made it so someone from East, right? But it's the wild and wonderful whites of West Virginia. Just watch on the Amazon. It seems like it's a high school project. Someone made an I'm movie and it's about this family the house and West Virginia and Boone County, Boone County, West Virginia.AndrewAnd it's just a train wreck of I mean, you don't watch it and try to figure out who the father is of any of these children. I think it's one person, the great grandfather or the grandfather. It's the craziest thing. But it's about this family that's they're all related interbred. So it's it's it's insane. I'm like, what are we watching right now?AndrewBut someone recommended it to us. So sure enough, we watched it. I'm not advising to watch it or to not watch it, but if you need something that's a change of pace.KevinYou're doing this with, you're like, Hey, watch this thing.JenYou don't need to be. You don't need to justify your favorite. Oh, you're very handsome.AndrewThis is definitely not I mean, this is about a ancestral family that's inbred. It's a little.JenWeird. Are you favoring favor?AndrewI don't know. This is just.JenWild. It's.AndrewIt's interesting when we finish this whole thing, if that says anything. So we didn't turn it off. I've heard people left.JenIt was like the train movie.AndrewNobody watching it was a train wreck. You're like, Wow, this is real. Everybody. When I said West Virginia, so am I, my boom mic. But the boom, my boom arm that I got, the new one, it's perfect. It doesn't.KevinMove.AndrewThe other one's on the ground. I need to throw it away.JenSo not 2

You may use Google Maps every day, but how often do you think about how that map was made—and more importantly, who made it? In today's episode of Unpacked, we do just that. You'll never again look at a map the same way. Meet this week's guests Billie Cohen, AFAR executive editor Evan Applegate, editorial cartographer  Clinton Johnson, Antiracist Geospatial Architect Dr. Atyia Martin, executive director of a nonprofit called Next Development Leadership (among many other things) Cymone Davis, former town manager of Tullahassee, Oklahoma, the oldest historically Black town in Oklahoma. Resources Read this episode's show notes, including a full transcript of the episode. Listen to Evan's podcast, Very Expensive Maps, and check out the maps he makes. See Clinton Johnson's National Geographic Explorer award. Explore Cymone and Dr. Martin's Black Towns & Settlements Project. Don't forget to sign up for our podcast newsletter, Behind the Mic. And a special thanks to our September sponsor, Explore Asheville.

Are you tired of the never-ending chaos that comes with managing claims? Breathe a sigh of relief because I'm about to change your world. I've cracked the code to efficiently routing and managing claims, and I'm ready to share my secret sauce with you. From identifying which claims to grab to systematically routing them and fitting them into your calendar like puzzle pieces, we've got all bases covered. And it doesn't stop there; I'll also teach you how to fully utilize Google Maps and Route XL to make your work much smoother.Have you ever wondered how you can maximize efficiency while scheduling and routing claims? I'll reveal my strategic approach that involves setting optimal arrival and service times, and fine-tuning routes. But that's not all! We'll also dive into the nitty-gritty of adjusting routes and adding claims for superior efficiency. We'll talk about the importance of noting down customer's names and statuses in claim titles, and allowing extra wiggle room for those pesky unforeseen schedule changes.Let's get down to the brass tacks of organization. Whether you're in aviation or inspecting vehicles, I've got you covered. You'll learn how to cluster claims, establish default service times and tweak routes for different areas. I'll show you how your phone can be your best organizational tool, and how to confirm you're inspecting the right vehicle with the last six digits of the VIN. I'm also spilling my secrets on the value of hard copies of file and plane numbers, which can expedite your payment process and save you valuable time. This episode is packed with practical tips to boost your efficiency and skyrocket your earnings. So, buckle up and get ready to revolutionize your claim handling process.Check out our free video training series walking you through every step of your adjuster journey at IAPath.com We know that becoming a successful independent adjuster can be hard and lonely. When you join IA Path you get everything you need to succeed, including mentorship on-demand adjuster training communityAlong with 500 other adjusters who are walking the same path that you are. And we'd love to walk this journey with you. You can join at IAPath.com

You may use Google Maps every day, but how often do you think about how that map was made—and more importantly, who made it? In today's episode of Unpacked, we do just that. You'll never again look at a map the same way. Meet this week's guests Billie Cohen, AFAR executive editor Evan Applegate, editorial cartographer  Clinton Johnson, Antiracist Geospatial Architect Dr. Atyia Martin, executive director of a nonprofit called Next Development Leadership (among many other things) Cymone Davis, former town manager of Tullahassee, Oklahoma, the oldest historically Black town in Oklahoma. Resources Read this episode's show notes, including a full transcript of the episode. Listen to Evan's podcast, Very Expensive Maps, and check out the maps he makes. See Clinton Johnson's National Geographic Explorer award. Explore Cymone and Dr. Martin's Black Towns & Settlements Project. Don't forget to sign up for our podcast newsletter, Behind the Mic. And a special thanks to our September sponsor, Explore Asheville.

Welcome episode 227 of the Cloud Pod podcast - where the forecast is always cloudy! This week your hosts are Justin, Jonathan, Matthew and Ryan - and they're REALLY excited to tell you all about the 161 one things announced at Google Next. Literally, all the things. We're also saying farewell to EC2 Classic, Amazon SES, and Azure's Explicit Proxy - which probably isn't what you think it is.  Titles we almost went with this week:

Bobby hosts a live webinar to walk through step by step how to rank higher in Google maps and SEO that will get your phone ringing!Final Part...you won't want to miss!

On this episode of Conversations on the Creek, Rob Savitsky chats with Sarat Varanasi, P&C Practice Leader at Cognizant about the concept of “digital twins” and how insurers are leveraging them across the insurance lifecycle. Digital twins are virtual representations of physical objects or processes. They are fed by real-time data leveraging technologies such as IoT sensors, telematics devices, and AI/ML solutions.  Rob kicks off the show by asking Sarat for his own definition of digital twins. Sarat notes that while the term is overused and applied differently by different folks in the industry, one key point to keep in mind is that the concept of digital twins can be applied to multiple risks. For example, one of Sarat's carrier clients has taken the concept of digital twins to create digital replicas of the 300,000 commercial properties that they insure. These properties are pulling in data sources such as aerial imagery about the building, flood zone, and neighborhood, as well as data from Yelp reviews and Google Maps. It's these sort of data feeds that keep the carriers updated on the status of each risk, and enable them to make better decisions around which subset of properties to conduct physical visits during renewals.  Throughout the conversation, we discuss other use cases for digital twins including distribution, as well as claims assignment during CAT events. Learn more about our partnership with Cognizant by going to duckcreek.com/partner/cognizant/.   Check out all our other episodes and follow us on Apple Podcasts and Spotify.                  

Zach continues our 2023 study of Hebrews called "Jesus is Better." Today's sermon covers Hebrews 11:4-7.  We're glad to share our service audio, but we believe this should never supplant the ministry of the local pastors in whose care the Lord has placed you. If you live in the area, please consider joining us for worship next Sunday morning at 10:30 a.m. Find our location on Google Maps.  For more information, visit our website, follow us on Twitter, or request to join our Facebook Group.

‍(If you DO want to work with Crimson Media Group, be sure to mention this podcast/ episode!)Reach out to Crimson Media Group here: https://thedentalmarketer.lpages.co/crimsonmediafree/Shane always gives all our listeners a: Free Marketing Analysis (just mention our podcast name)‍‍In this week's Monday Morning Marketing episode, join us as we cultivate a deeper understanding of the world of Google Ads with our guest, Shane Simmons. Discover how a laser-focused Google Ad campaign will help you truly stand out in today's fiercely competitive market. We unravel the art of campaign precision, emphasizing the value of targeting specific keywords related to one core service, as opposed to casting a wide net. Shane guides us through the essential steps, from implementing call tracking to calculate your cost per patient, to setting a reasonable budget (hint: expect to invest AT LEAST $1,000 per month for significant impact, depending on your location). We dissect the metrics that matter most, including cost per click, click-through rate, and conversion tracking. Plus, learn the secret sauce of creating a dedicated landing page with key details prominently displayed. ‍Tune in and gain the insights you need to dominate your Google Ads game and elevate your marketing strategy to new heights. Don't miss out on this invaluable episode with Shane!‍You can reach out to Shane Simmons here:Website: https://www.crimsonmediagroup.com/‍Other Mentions and Links:Google MapsGoogle AdsGoogle Local Service AdsFacebook Ads‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Shane. So talk to us about Google ads. How can we utilize this or what advice suggestions or methods can you give us that will help actually attract new patients through Google ads? Shane: Yeah, michael, so with google ads, these are great because these are people, Doing a search looking for a dentist or a dental service in their community So you're really looking at for the most part pretty serious in market patients at this point, so With that being said the number one piece of advice I could give on launching a successful google ads campaign is making sure that your Targeted campaigns are built out individually, and what I mean by that is, you know, if you're running a an emergency campaign, you you should be specifically bidding on and targeting the emergency dental terms in the area.So emergency dentist, same day dentist, 24 7 dentist, whatever the case is. Having a campaign geared just around emergency dentistry and then if you're wanting to run just a general patient campaign to build the hygiene, um, side of the practice, then those should be general terms that people look at such as, dentist near me, best dental office, dental cleaning, so on and so forth.So that's the number one thing that I think I've seen in the past is a lot of people try to Build one campaign and then bid on like all the different keywords that are general related. And if anybody who's ran Google ads knows, it can get really expensive really quick if you do it that way. Google ads isn't necessarily like, running an ad on Facebook or boosting a post on Facebook.Uh, this is something that you have to have a really, solid strategy in. Otherwise, you're going to blow your budget really quickly and not get any results. So... That's number one. I mean, for us, every new client that we take on, we run two campaigns right out the get go.First is a general campaign. Second is that emergency campaign. And especially for you startups out there listening to this, the emergency campaign is great because a lot of times what we have found is, you're going to have some openings in your schedule as a startup. So people come in, they feel that real personalized service that you're able to give them.Thank you. You get them out of pain get them taken care of and then what a lot of our startups have found is Many of those patients end up getting put on the hygiene schedule afterwards because they had you know Such a great experience. So that's something for you startup listeners out there I would highly recommend right out.The gate is launching an emergency campaign. So general campaign being second now One question we get is, all right, when we run these campaigns, what's next? Where are we sending them? Are we sending them to the website? You need to have a dedicated landing page for every ad campaign that you're running when it comes to Google.So if it's an emergency campaign, having an emergency specific landing page that you're sending that traffic. And what makes up a good landing page? First and foremost, the information that the patient's looking for they shouldn't have to scroll down to get to it when they go to the page So if you have an offer for a 79 emergency exam Then you need to have that right at the top of the landing page with a call to action button to call now Schedule online, whatever the case is have the call to action with the offer right there Um, the next thing you need to make sure that that landing page has is the proper tracking in place And this is kind of a theme every time I do these, uh interviews with you michael But it's so important is making sure you have call tracking set up so you can know where those patients came from which ad which campaign And whether or not they booked or not and then also having the proper form tracking too.So if you're collecting that patient's information on that landing page, or maybe they're entering their phone number, their name, their email address, and you know, what insurance they have, for example, um, you need to make sure that you have the proper tracking set up for that because Google ultimately in these ad campaigns is going to look at.How people clicked on the ad, what they did when they clicked on the ad, and whether or not they converted. So if you don't have conversion set up properly, it's going to mess up your whole bidding strategy, and you're going to end up never being able to actually dial in, a cost for new patient.ultimately when you're running an ad, after 3, 4, 5 months of doing that, you want to be able to get to a point where you say, All right, I know if we put two thousand dollars in ads. We're going to get 10 new patients out of that and that puts our cost per new patient at 200 so that's where we have to get to but if we don't have that proper tracking in place You're not going to ever be able to get to that because the campaign and Google and the algorithm is not going to know who responded to the ad and who didn't. So that's the second thing. Landing page and making sure that you have that proper tracking set up there. And then the third thing is come in with a realistic budget. too many times... I'll see practices say, you know, they're in southern california I spent you know, five hundred dollars a month in google ads, but i'm not getting nothing You're not going to get anything with five hundred dollars a month in google ads It's just the nature of that platform, you need to be able to dedicate at least 1200 a month in google ads spend if not more than that, especially if you're targeting things like implants and higher end procedures.so just going into it with realistic expectations and knowing that it's an investment and there's other people out there bidding for the same keywords. So you have to make yourself stand out one way or another. And that's where good ad copy comes into play, proper tracking. And of course, the landing page is everything when it comes to making sure that those patients actually convert.Michael: Real quick, what does good ad copy look Shane: like? Yeah, so it really is based around a couple of things with Google ads. One is the keywords that people are actually searching for. So if you can, for example, if somebody searches dentist near me, you know, you would ideally have dentist near me in that ad copy and then something that makes you unique.So maybe that's, we specialize in patients with dental anxieties or maybe it's something around Be seen same week or maybe it's we're a network with most insurances. So having something that's not just You know dentist in fontana and your best dentist in fontana.It's like Everybody's going to have that so whether it's highlighting the number of google reviews that you have whether it's the sedation Options you have whether it's that the fact that you're in network with most insurances that is what we call effective copy and With a google ad for any of those, people listening who've been into the ads manager themselves You'll notice that there's different keywords and ad copy that you can write based on What the person searched and so that's a big thing there is google's trying to match up with the keywords that you're specifically targeting with what the person searched and then trying to mix that into An ad that matches up with what that person searched.So that's the key right there for good ad copy is making sure that you actually point out something that makes the practice unique and would make you stop and click on it. To follow up with that, Michael, the other thing is always be testing. So, there's some key numbers that you need to look at to determine whether or not your Google Ad campaign is performing.certainly clicks is kind of a vanity number. but the big ones are, your average cost per click. Your click through rate and your conversions. So your average cost per click, pretty, self explanatory. How much are we spending, um, in these ads every time someone clicks on the ad, because that's ultimately how you're being charged.Click through rate is the percentage of times that someone actually Clicked on the ad when it was seen and so with google they typically say, you know anything above two to three percent click through rate is a healthy Click through rate, uh, meaning, you know, you're targeting the right people you have engaging ad copy things like that but for like an emergency campaign we recommend, 30 percent click through rate and then for a general campaign being closer to 10 So that's something you can look at If you notice like your click through rate on a Google Ads campaign is, under a percent, for example, and then your average cost per click is like 15, then you can look at a few things, but most likely it probably has to do with either your targeting or the ad copy that you have in place.And then, of course, the final piece of that is conversions. How many people... Called the practice how many people submitted a contact form? So then ultimately like I mentioned we want to get to a point where we can be pretty predictable and say All right We know for every a thousand dollars we put in we get this amount of new patients out of it And that's the key to making sure that you're scaling a campaign Responsibly and in a way that's going to give you the best return.Michael: Gotcha. Okay. At the beginning of the episode, you mentioned like a lot of people try to do one campaign and then stuff in a bunch of keywords in that one campaign. do we do one campaign for each keyword then? Or what? How does that work? Shane: No, that's a good question. Um, so think of it in terms of service.So, you want to bid for multiple keywords for each campaign, but you want to make sure it's geared around one service. So, if we're running, a emergency dental campaign, then that's where we would, target keywords in that one campaign, such as emergency dentist, uh, emergency dentist near me 24 7 dentist urgent care dentist, you know these type of terms Anything that revolves around emergency dentistry and those would all be keywords that you would bid on in that campaign What you don't want to do is have one campaign and be bidding on emergency dentistry keywords dental implant keywords root canals You know all of these where you kind of throw all the services into one campaign Because ultimately, it's too hard to create that many ads that's going to match up with what the person is searching for and for Google to actually show that.So if you're running a specific ad on implants. Only bid on implant related keywords. Don't bid on, hygiene keywords. If you're running a campaign on, clear aligners or orthodontics, don't also bid on implant keywords in that campaign. So making sure it's very service based. Michael: Gotcha. So really niche, like hone in on that specific keyword and then...Give it what you got kind of thing Shane: Exactly go all in on that one service and you can have multiple campaigns running at once you could have four campaigns But each campaign you said it's a budget you said it's targeting you could run an implant campaign an emergency campaign and a general campaign all at the same time You just want to make sure they're Individually built out and not just kind of, throwing all the keywords into one basket.Yeah. Michael: Okay, that makes sense. And then you mentioned coming with a realistic budget. What's the realistic Shane: budget? So it's gonna, it's not a great answer for this, but it's gonna depend where you're at. what I can tell you based on our experience is if you're in, you know, competitive area, Southern California, South Florida, areas like that.I mean, honestly, coming in at a bare minimum of 1500 a month is probably what you're going to need to spend, in more rural areas, you can get away with, somewhere between 1000 a month, 1200 a month is kind of a starter. but, Michael, we have offices that. Have 3, 500 a month, 4, 000 a month that they spend in Google ads, single offices, and there are bigger offices out there that spend 10, 15, 20, 000 a month.So it's not necessarily about how much you spend. Certainly that has an impact because you're paying. 10 every time someone clicks on your ad and you have a 50 a day, threshold, you're only going to get five clicks on your ad a day. some of that has to do with it, but it's not necessarily the person who has the biggest budget that's going to win.In this case, it's going to be making sure you're doing everything that you possibly can to make those clicks count. And that's. Having the proper landing page set up having the conversion tracking set up writing that engaging ad copy We talked about using some of the tips we discussed so you can be more efficient and kind of be the the underdog in the fight and still get some of those patients, but you have to come into it realistically You can't think if I spend 500 a month at Google Ads I want to get 10 new patients out of that because that's most likely just not realistic Michael: Gotcha. Awesome. So any final pieces of advice you want to give to our listeners on this? Shane: One final piece of advice I'll give is there's something recently that came out, in dentistry in the last two to three months or so, called Google local service ads. And I don't know if anybody's talked about these on here yet or not, but these are ads that used to only be available for like the home service industry.So you're like HVAC companies, heating, you know, air and plumbing, things like that. They opened it up to dentistry. And so right now what I would do is I would recommend everybody go through the verification process Uh, it's called google local service ads. You can create an account on there. You have to submit information Such as your dental license.There's a few things there that you have to do But once you do that, you can run google local service ads Which if you go right now, and if you type plumber near me at the very top You'll see a few businesses that'll be listed above every ad on the page It has the google review rating. It'll have a phone number.It'll say the business name and then it will usually have a green Circle with like a check mark in it. It says google guaranteed So when you submit this information Your office can get this google guaranteed badge And then you can start running these local service ads and a lot of dental practices are starting to pick up on this now But there's still a lot of people who aren't running them.So it's way less competitive and the other cool thing about this michael is You only pay per lead with Google local service ads. So they only charge you when somebody actually calls and schedules an appointment. And if they call and they don't schedule an appointment, you can actually dispute it and let Google know that, hey, this person didn't actually schedule and they won't charge you for that.So Google local service ads, you're gonna start hearing more about this. And I wouldn't be surprised, Michael, if we do an episode on those here in the coming months. Michael: Nice. Awesome, Shane. I appreciate your time. And if anyone has further questions, you can definitely find them on the Dental Marketer Society Facebook group, or where can Shane: they reach out to you directly?Yep. They can always, uh, deal with marketer Facebook group of course. And, uh, crimson media group.com is the other place that you can reach us, and fill out a contact form there. And, uh, we also always like to help our friend Michael out do a free marketing analysis for any of the listeners, of this podcast.So if you wanna do a marketing analysis, us give you some data feedback, you'll go to crimson media group.com and, uh, we'll help you out. Michael: Awesome. So, Shane, thank you so much for being with me on this Monday morning marketing episode. Thanks, Michael.‍

This week let's learn about some astonishing giraffes and zebras that don't look like you'd expect! Further reading: See the Rare, Spotless Giraffe Born at a Tennessee Zoo Giraffe Conservation Foundation Brights Zoo A tale of two zebras: South African photos used in misleading posts about Kenya's polka-dot foal Zebra News: Spotted Tira, Zonkeys and Zorses Further viewing: The Mysterious Return of Tira the Spotted Dark Zebra in Masai Mara Kipekee the spotless giraffe [pic is from the first link posted above]: The picture posted on Facebook by Giraffe Conservation Foundation on Sept. 10, 2023: Tira the spotted zebra as a baby in 2019: Tira the spotted zebra is getting so grown up (or was in 2021)! A DIFFERENT spotted zebra from South Africa: Show transcript: Welcome to Strange Animals Podcast. I'm your host, Kate Shaw. I'm back from Dragon Con, where I had a great time as usual! I was careful and wore a mask while I was around other people, but masking works best when everyone wears a mask, which as we all know doesn't happen very often right now. Luckily I didn't get covid, but I did come down with an ordinary cold. I'm just about over it now, though, so hopefully I don't sound too bad. I live in Tennessee, and before I left for Dragon Con I kept seeing news reports about an unusual baby giraffe born in a Tennessee zoo. You may have heard about the giraffe calf too. As you probably know, giraffes have an elaborate pattern of markings called spots, although they're not spots like a leopard's spots. They look a lot like the cracks in a dried-up mudpuddle, where the muddy parts are dark brown or orangey-brown, and the cracks in between are tan or white. It's sometimes called a web pattern, where the lighter design looks like a web overlaid on a darker coat. Whatever you call it, all giraffes have these markings. But on July 31, 2023, a calf was born that didn't have any spots at all. She's completely brown. Also, very beautiful and cute as a little button. The calf was born at Brights Zoo, which is near a community called Limestone in Tennessee. I'd never heard of the zoo, so I assumed it was in middle or west Tennessee, and I live in east Tennessee. But when I looked it up, it's actually quite close to me. I will definitely be visiting as soon as I get a chance! (Its website says Google Maps has its address wrong, by the way, in case you plan to visit it too.) It's a private zoo dedicated to education and conservation, and among the animals they care for are giraffes. The calf in question is an endangered reticulated giraffe. Conservationists estimate that fewer than 9,000 reticulated giraffes remain in the wild these days, but it does well in captivity and is a popular animal in zoos. The reticulated giraffe was once common throughout northeast Africa, although its range is fractured into little areas now. It's happy in a number of habitats, including rainforests and savannas. The zoo came up with four name choices for their calf and invited people to vote for which name they liked best. The winning name was announced just a few days ago as this episode goes live, Kipekee. It means “unique” in Swahili, the official language of Kenya. Kipekee is healthy and active, and the zoo reports she was immediately accepted by her mother and all the other giraffes as just a regular baby. I guess giraffes understand that what you look like isn't nearly as important as how you act, and Kipekee acts like a curious little baby giraffe. In a lot of news reports, you'll hear that Kipekee is the only unspotted giraffe seen since 1972, when one was born in a zoo in Japan, and that she's likely the only unspotted giraffe alive in the entire world right now. But then, only a matter of hours before this episode goes live, because I took forever to start working on it, the Giraffe Conservation Foundation dropped a post on their Facebook page.

In this episode, Kristin, a seasoned international travel blogger who's been navigating the world from her wheelchair, shares her adventures across 20 countries and Antarctica! Kristin's journey is more than just travel; it's about budgeting, diligent research and finding ways to make travel more affordable, and most importantly, inspiring others to break boundaries, to explore, and to live without limits. From witnessing the endurance of Emperor Penguins to experiencing the midnight sun phenomenon, Kristin takes us on her adventures across 20 countries, four continents, and especially, the awe-inspiring Antarctica. Kristin shares practical advice on how she navigates hurdles, like her use of Google Maps for accessibility research and tips on finding accommodations that truly understand the meaning of accessibility.  We also discuss the beauty of the world, the importance of making it accessible, and the unexpected joys of traveling. Despite the higher costs and the occasional lack of accessible facilities, Kristin's stories remind us that the world is full of experiences just waiting to be had!https://worldonwheelsblog.com/https://twitter.com/WorldonWheels6https://www.instagram.com/worldonwheelsblog/https://www.facebook.com/profile.php?id=100073853057823Support the showPlease download, like, subscribe, share a review, and follow us on your favorite podcasts app and connect with us on Instagram: https://www.instagram.com/wherenextpodcast/View all listening options: https://wherenextpodcast.buzzsprout.com/HostsCarol: https://www.instagram.com/carol_freelance_life/Kristen: https://www.instagram.com/team_wake/ If you can, please support the show or you can buy us a coffee.

Brought to you by TogetherLetters & Edgewise! In this episode: This AI-powered app wants to optimize Google Maps' multi-stop routes A bumper sticker mocking Elon Musk is sparking a polarizing debate about what it means to drive a Tesla Person Dies After Cruise Robotaxi Blocks San Francisco Ambulance, Fire Department Says Facebook is getting rid of the News tab in Europe China bans government officials from using iPhones at work Da Vinci robot surgeon removes inoperable tumor, saving patient’s life Weird and Wacky: Study discovers unexpected link between internet use and dementia Toothpaste Ingredient Could Extend the Range of Electric Cars Tech Rec: Sanjay - Home Assistant Yellow Adam - Ember Mug 2 Find us here: sanjayparekh.com & adamjwalker.com Tech Talk Y’all is a production of Edgewise.Media Season 12 - Episode 300: Intro Brought to you by TogetherLetters & Edgewise! --- Send in a voice message: https://podcasters.spotify.com/pod/show/techtalkyall/message

Bobby hosts a live webinar to walk through step by step how to rank higher in Google maps and SEO that will get your phone ringing!Be on the lookout for part 3

With the widespread use of Google Maps, it seems now more than ever that almost everywhere is navigable. But are we too enslaved to the app when we're driving and is it unusual for Google Maps to bring you not just down roads you don't want to go but even to put your safety at risk? Sean was joined by motoring journalist Geraldine Herbert...