American graphic designer
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SATURDAY ON A WEDNESDAY! We are stoked to welcome Mackey Saturday to the program! Mackey has designed some of the most iconic brands of all time. Odds are, you've seen at least one of his logos today, if not multiple! Mackey is a highly thoughtful and kind individual with an incredible passion and talent for design. He does a lot of things, and he lives life to the fullest. The world would be a better place if there were more people like Mackey Saturday. We hope you enjoy listening to the episode as much as we enjoyed recording it! Check out his incredible work:mackeysaturday.comsaturdaydesign.com
SHOW NOTES In this episode I talk with Mackey Saturday, he created some iconic visual identities such as Instagram, Oculus and Luxe. We talk about how he creates visual identities with his studio, what he learned from working with design legends Chermayeff & Geismar & Haviv and much more. Bio:Mackey Saturday (born 1985) is an American designer and typographer whose work includes logos for Instagram, Oculus and Luxe. He runs his own design firm and was formerly a principal at New York City design firm Chermayeff & Geismar & Haviv. We talk about: Mackey’s love of design How he stays creative even in the middle of a long work day What made Mackey decide to take the leap and start his own studio How Mackey became the expert in what he does Makcey’s process and workflow The changes that clients want, and why those changes might not be for the better Being cautious around changes clients want The important things to keep in mind first and foremost How Mackey makes sure that each project is unique and functional Dealing with the risks Deciding on what to keep and what to evolve The right questions you should be asking How many options you should give clients Preparing the client for your work How much does a logo cost? The differences in working for large and small brands What is changing in the world of branding, both for the good and the bad Holding yourself accountable for the work you do Important Quotes: “You don’t have to be a starving artist.” “I took a risk, and it’s worked so far.” “There are core parts of the process that rings true all the time.” “Pride i"s a huge piece of identity design.” “Don’t just give them what they want, give them what they need.” “It needs to be good. Period.” “Do no harm.” “Show them good work.” “There are only certain parts of the situation you can control.” “Don’t let your pride get in the way.”
Mackey Saturday is a world-renown graphic designer who created visual identities for some of the most famous brands of our time: Instagram, Oculus, Luxe and recently also Unsplash. He is currently running a brand agency based in New York City. In this podcast we talked about: his early beginnings and how he learned to sell his services, how we can avoid taste based discussions with clients, when a brand redesign is a good idea and when it is not, and why do business even invest in logos?
What makes a logo stand the test of time? The legendary identity designer Mackey Saturday joins us on this episode of Overtime to chat all things brand identity. Mackey shares his experience redesigning the new Instagram script logo and working with Oculus and Unsplash on their new visual identities. We hear why he values a strong concept over visual aesthetic and the importance of designing logos with functionality in mind. Mackey also shares how his love for skateboarding introduced him to the world of design and the strong parallel between the two. For Mackey, both skateboarding and design involve a ton of failure and force you to look at the world with a different pair of eyes. ###Links mentioned in this episode: Mackey Saturday Mackey Saturday on Dribbble Mackey Saturday on Instagram Mackey Saturday on Twitter Kevin Systrom Cole Rise Instagram logo case study Unsplash Unsplash logo case study Oculus Oculus logo case study Chermayeff & Geismar & Haviv
What makes a logo stand the test of time? The legendary identity designer Mackey Saturday joins us on this episode of Overtime to chat all things brand identity. Mackey shares his experience redesigning the new Instagram script logo and working with Oculus and Unsplash on their new visual identities. We hear why he values a strong concept over visual aesthetic and the importance of designing logos with functionality in mind. Mackey also shares how his love for skateboarding introduced him to the world of design and the strong parallel between the two. For Mackey, both skateboarding and design involve a ton of failure and force you to look at the world with a different pair of eyes. ###Links mentioned in this episode: Mackey Saturday Mackey Saturday on Dribbble Mackey Saturday on Instagram Mackey Saturday on Twitter Kevin Systrom Cole Rise Instagram logo case study Unsplash Unsplash logo case study Oculus Oculus logo case study Chermayeff & Geismar & Haviv
In middle school Mackey Saturday’s mother told him he should pursue graphic design, but at the time he thought the art form was reserved for artistic “cheaters.” Later he would go onto to earn a degree in fine arts with a concentration in metalsmithing. After school he realized he could take art and turn it into something valuable and objective, which led him into design where he became the design principal at Chermayeff & Geismar & Haviv. In this episode, we discuss: Origin story Chermayeff & Geismar & Haviv The best clients Design heroes You can download this episode and subscribe on iTunes.
Today on the Creative South Podcast, I talk with Mackey Saturday. Mackey is the designer behind the logos of some of the biggest names in tech like Instagram and Oculus, as well as a principal at the world renowned Chermayeff & Geismar & Haviv in New York City. I talk about him getting a BFA in Metal Working, starting his freelance business and growing it to where he was working with some of the best-known brands in the world, what his process is when designing for companies at scale, how his partnership with CGH came about, and more.
Today we got to catch up for a second time with Mackey Saturday, a brand and logo designer at CGH in New York. We dig deep into logo and brand design, working for free, making mistakes, and so much more.
For our third Epicurrence episode we sat down with Mackey Saturday and Meg Robichaud. We catch up on their past year, branding and illustration work, how to navigate company politics, the way to get critique as a freelancer, and a handfull of listener questions at the end!