Podcasts about ux research

UX leader Alexis Mook joins us to talk about breaking bias in product design, defending the role of behavioral research inside corporate structures, and making the leap from academia to tech. From wrongful convictions to third-party testing, this conversation reveals why saying “no” might be a researcher's greatest superpower. Topics [0:00] Intro and Speed Round with Alexis Mook [7:50] Alexis's Role and Journey at IBM [20:58] Challenges and Biases in UX Research [22:03] Impact of Research on Product Development [31:49] The Shift from Academia and Career Satisfaction [43:10] Grooving Session: Reducing Bias and Challenging Overconfidence ©2025 Behavioral Grooves Links Alexis on LinkedIn Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Musical Links Miley Cyrus - Flowers Blink-182 - All the Small Things

Aujourd'hui, je reçois, Alexis Boyer, Head of Design chez Finary. De basketteur pro à entrepreneur, Alexis partage un parcours atypique, forgé par la curiosité, le craft et une vraie culture produit. Il nous plonge dans les coulisses de Finary, entre design system, stratégie produit, et design augmenté par l'IA.

Bonus Crossover Episode from Sound-Up Governance. For more info, visit http://www.groundupgovernance.com   TRANSCRIPT Matt Intro Hi everyone! This is Matt Fullbrook. It's been a LOOOONG time since I posted anything here on the OMG channel, and…actually I don't have any real updates for you. Sorry! I just wanted to let you know that there's some new content on the Sound-Up Governance podcast. I've just launched a short series of episodes based around a cool webinar I did last year with some experts in business design where we explored the connection between design thinking and good governance. Here's the first instalment. If you like what you hear, be sure to follow along at groundupgovernance.com    Matt Voiceover Welcome back to Sound-Up Governance. My name is Matt Fullbrook, and today we have the first in a short series of episodes that come from a webinar that I co hosted a few months back with my old friend Michael Hartmann, who's the Principal of the Directors College at McMaster University. He invited a couple of his friends to join us. Karel Vredenburg, who was the global VP of UX Research at IBM, and Tara Safaie, who's the executive Director of Health and Organizational Innovation at the design firm, IDEO. I've become increasingly convinced over the past few years that good governance is a design challenge. If you're familiar with my framing of good governance as intentionally cultivating effective conditions for making decisions and also familiar with design thinking, then you already know what I'm talking about. I honestly had no idea at first that I was talking like a design guy, but now I'm all the way bought in. Tara, Karel and Michael further reinforced this perspective in our discussion. But we'll get to that a bit later. Let's start first with some definitions. The first voice you'll hear is Michael, followed by Karel. Michael Hartmann I remember going out trying to introduce companies to this thing called design, and a lot of eyes would be like, blank, saying, what is this? 25 years later, 24 years later, it's ubiquitous. Design is everywhere. But as my colleagues will say, it's everywhere. Not done well. More often than not, we brought it into Directors College and for a couple of reasons. And we're going to explore those reasons. One, if you think about the core roles, responsibilities of board, CEO, selection, talent. Well, of course, strategy is a critical one. You know, setting the lanes for management, sometimes moving the lanes with management as well. But design is a really interesting way to think about strategy development and execution. I wanted Karel to maybe introduce some of the design. What do we mean by design? And for my colleagues around the table here, how can boards leverage design principles for better strategy? So that's a starting point, Karel, and maybe a question over to you. Karel Vredenberg Yeah, let's let me start. And some of the people that are listening, I'm sure have heard this story. If you were in my. In my session. But I love to share that I talked about design thinking at a university was an interdisciplinary lecture. The Dean of the business school said as a question later, said, we're all learning design thinking now. This is really, really good. Do we still need designers? I said, yeah, there's a difference between design and design thinking. And so the notion of design, that intentional process to research, ideate, and then actually create and then iterate on things that you're creating, whether it's websites, apps, products or services. That's sort of design and design thinking is really the, as it states the thinking, the, the way to actually take a perspective on a particular problem, to solve a problem in a, in a more intentional empathic, looking at all stakeholders and alike, more holistic sort of approach. And so that's how I see them being different. And the way that I've used design thinking in companies, both for typically the C suite I've worked with and, and then with boards, is really to open the aperture in ways that they've never thought before. There were a couple of instances where after I spent like a day and a half with, with them, they came up with a set of directions strategically where they realized that there were things that they came up with through this way of thinking that they realized there were certain things that were on their five year plan that were absolutely things they shouldn't be doing. And there were other things that were really simple to do but they'd never thought of them because they'd never used this design lens that now became their number one priority. So I think it's an incredibly powerful tool to be able to set strategy for an organization. Matt Voiceover Before getting to Tara's perspective, you'll hear her and eventually Karel refer to Agile. Now I'm no expert in Agile, so please forgive me if any of you listeners are experts and I'm messing something up. In short, it's a set of frameworks and practices originally designed for project management in software development that are rooted in certain priorities and principles. For example, it's more important to prototype, iterate and respond to change than it is to adhere dogmatically to a preset plan. Anyway, here's Tara's perspective on what human-centered design means for organizations. Tara Safaie Many of these approaches are a combination of pedagogy and methods and you know, certain steps that you're supposed to take. But they also introduce mindsets or ways of looking at and thinking about problems or context in a way that is different from how many organizations traditionally look at problems. So I think what's useful about design as a methodology, and you alluded to it, Karel, is that it often forces many organizations to think about their problems in a more human-centered way because you have to find a case for a desirable solution before you go on to actually making that solution a reality using more agile methods. Agile and design both have as part of their methodology iterative processes. So where you start in lower fidelity and progressively build your fidelity and an investment and things like that as you learn and as you fail and things like that. And so I think it's worth noting that while the methods themselves often yield great results and they are worth in many cases implementing in the right corners of an organization to yield the outcomes and the products that they can yield. And it's also worth noting where those mindsets that they're bringing to the table are most impactful so the two can be treated in conjunction with one another. And then to make them a more sustainable part of an organization's being, to make them really course through the bloodstream of an organization that requires much more kind of long tail change and a different type of approach integrating it into organizations where they're, where it's not present at the moment. Karel Vredenberg Hey, Tara, I want to just add one other thought to that and that is that of course, yeah, I always imagine it as if you think that you have this big canvas of what the solution was going to end up being. If you just do Agile, you'll start so say on the top right of that campus that solutions space. Right. And yes, you'll be able to iterate, but you're going to be roughly still in that top right quadrant of the canvas. Design thinking right at the front of it may well tell you that you really need to be in the bottom left to really serve the market. And that's whether products or services or work of a board where you want to think more deeply about what's the bigger picture view of where this company should go. Matt Voiceover So you'll already see an important intersection here with my framing of corporate governance as people making decisions in corporations, I the first and most important step in effective decision making is a clear definition of the problem we're trying to solve. As Tara and Karel are defining it, that's where design starts too. Okay, so let's start moving into some useful insights for boards. I mean the design world has in my opinion generally done a pretty poor job at helping boards to do their jobs well. With this in mind, Michael prompted our guests with a reminder that boards tend to be, well, risk avoidant. So how do we embrace design when that's our starting point? Michael Hartmann Board directors, when we query about innovation, one of the common feedbacks we get is we wish we could be more open to risk as opposed to de risking embracing innovation design. I also see that it's a really interesting way to kind of, you know, stress test and build a capacity for risk taking. And I don't know Tara, if you've got some thoughts on that. Tara Safaie Yeah, absolutely. A couple of anecdotes. One is that I think organizations that have really adopted design in a powerful way in their organization, have adopted the mindset that ideas are disposable. Matt Voiceover I just want to interject here. Imagine a world where we approached governance ideas as disposable instead of embracing them as orthodoxy. OMG, it's like a dream come true. Sorry Tara, you were saying... Tara Safaie They have right sized the investment that they put into an idea to the maturity of that idea. So what I see many organizations do, particularly my, my clients in the healthcare space, is that they are very quick to jump on the first couple of ideas that they come up with because they are so deeply expert in the area that they're working in. Like many of them have spent decades learning to be the professional that they are. That expertise gets translated into these ideas that when, when thrown into the thunderdome of the real world or of a patient's world, let's say, just don't survive the key shift that occurs with organizations that are able to adopt design mindsets, you know, kind of deeply in their organization and adopt the level of risk that it requires. Have learned how to test their ideas in low fidelity ways. And so where they are able to identify the most core assumptions that they're holding, maybe because their expertise has kind of put blinders on them, or they only work with a particular type of customer and they want to expand to a new type, they don't know that customer as well, whatever it might be, that they're a western organization designing for a non western customer base or a global south customer base, whatever it might be. And so they're able to understand what the most deeply held assumptions in their solutions are and then design tests to test those assumptions in low fidelity ways. You can't build certainty in any of the paths that you're taking, but you can build confidence. So your goal in any type of design exercise, and again, organizations that have internalized this, know this deeply, your goal is not to be certain. Your goal is to gain confidence. And so organizations that are testing their ideas in low fidelity ways are testing whether their assumptions hold. And as they build confidence, then build the confidence to slowly invest more and more as the stakes get, you know, the stakes get higher. They've invested more in the, in the back as well. And that allows them some of the agility, as we were talking about before, to then respond to a change in market context or a change in the competitive landscape or something else that might shift where those assumptions were tested initially. The risk profile that most organizations have does not necessarily preclude them from having low fidelity and therefore small investment, high risk things on the side. What they are not seasoned in doing is then transversing the space between that low fidelity and very low investment idea to the full fledged one. That's really going to require a lot of money. Karel Vredenberg Yeah, I would just add, I want to amplify something you said too, like the low fidelity idea. That's really a prototype, right. And what is a prototype precisely? It's, it's really a low risk way of exploring something. So people talk about, oh, you really should be increasing your, your, your failure rate. You learn from failure. And everybody, you know Silicon Valley loves to say that, right? Yeah, they love to say it because 90% of them fail. But in fact, if they did the kind of things that Tara and I are talking about here, doing just a small prototype, it might be a new way of working as a, as a board, let's say. And you want to just try that out? Well, you can just try it out in your meetings. That's a prototype. And then after, let's say you do, you know, sort of an off site or whatever, let's, let's see what that was like, get some feedback on it and the like as well. So it's this whole mindset of, of doing small prototypes that can fail. But you're not failing big, you're testing first, seeing if something's going to work. And then if it's going to work, then you can scale it up and do it across a whole organizational like as well. It's a fantastic, phenomenal way to de risk by taking risks. Matt Voiceover That's a wrap on the first episode in this series. Let me just say that this prototyping approach really works in boardrooms. I like to think of it as crafting a 1% intervention rather than a revolution. An intervention designed intentionally and specifically to increase the probability that we'll get a, a better result in some small part of our work together. Maybe it's a change to reporting or a shift in our agendas, or a new conversation prompt after a presentation or a different lunch caterer. Whatever it is, the consequence of failure is essentially zero and the potential for learning is high. Stay tuned for the next episode in the series coming up soon. And drop me a note to let me know what you thought of this episode. If you liked it, please consider spreading the word. Oh, and as usual, I've provided some notes on today's music on the episode post at groundupgovernance.com Catch you next time.

Heute freue ich mich, Robin Sharma als Gast begrüßen zu dürfen. Robin ist UX-Generalist mit Design-Fokus und arbeitet bei move:elevator, einer der größten inhabergeführten Digitalagenturen Deutschlands mit Kunden wie AUDI BKK, Stepstone, LUEG und dem Phantasialand.Seit 2020 ist er Teil des Teams und hat 2022 den Schritt vom Ruhrpott nach Sachsen gemacht, wo er am Dresdner Standort in einem agilen, crossfunktionalen Team arbeitet. Besonders stolz ist er darauf, dass er das Thema User Research im Unternehmen nachhaltig verankern konnte – insbesondere seit seiner CPUX-F-Fortbildung gemeinsam mit Kolleg:innen. Während Wireframes und Webdesigns sein tägliches Brot sind, liegt ihm vor allem die Durchführung von Usability-Tests und Interviews am Herzen – am liebsten „quick & dirty“, ein Prinzip, das er übrigens aus diesem Podcast mitgenommen hat.Neben der Arbeit steht für Robin die Familie an erster Stelle – und wenn er nicht gerade UX-Strategien entwickelt, verwöhnt er seine Liebsten mit selbstgemachter Pizza aus 72-Stunden-Teig oder Smashburgern. Außerdem ist er unter dem Künstlernamen Novvel musikalisch aktiv, produziert Chill Beats, schreibt Songs, spielt Gitarre und lernt aktuell zusammen mit einer seiner Töchter Klavier.Wir sprechen mit Robin darüber, wie er den Mut zu "quick and dirty" User Testing gefunden hat, wie ihm User Insights mit emotionaler Musik helfen, Pitches zu gewinnen und warum für ihn Support Teams wahre UX-Goldgruben sind.Robins LinksRobins LinkedInmove:elevator WebsiteChillbeats NovvelEchofuchs (Deutsche Texte, Indie-Pop)RessourcenE31 über BenchmarkingCPUX-F FortbildungSponsor: uxcon Viennauxcon vienna wird fünf – und das wird vom 6. bis 8. Oktober ordentlich gefeiert! Drei Tage lang dreht sich in Wien bei der internationalen Konferenz alles um UX Research und Design. Zwei Tage im MAK, dem Museum für angewandte Kunst, und am dritten Tag geht's ins Innovation Hub weXelerate, ans Badeschiff am Donaukanal und in die Stadt – mit Workshops, exklusiven Sessions und ganz viel Raum zum Austauschen, Netzwerken und Erkunden.Rund 600 UX-Enthusiast:innen aus aller Welt kommen jedes Jahr zusammen – und das Jubiläumsprogramm bietet auch diesmal wieder eine beeindruckende Vielfalt an Formaten und Side Events. Für alle, die noch tiefer einsteigen wollen, gibt's in derselben Woche einen Ganztagsworkshop mit UX-Ikone Jared Spool zum Thema Outcome-based UX Metrics. Und zum Runterkommen geht's dann am 20. Oktober für 30 UX Leader nach Tirol – zum 3-tägigen Design Leaders Retreat mitten in den Alpen, mit Blick auf den Wilden Kaiser.

Aujourd'hui, je reçois, Marc Pinel, Advanced Experience Design Director chez Renault. Avec plus de 20 ans de carrière dans l'industrie automobile, Marc revient sur l'évolution du design chez Renault, entre maquettes physiques, infographie 3D, interface homme-machine et recherche utilisateur.

Agility requires finding ways to stay one step ahead of the competition, as well as in anticipating customers' needs. So how does a brand maintain this speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we're going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I'd like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason BowmanJason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Agility requires finding ways to stay one step ahead of the competition, as well as in anticipating customers' needs. So how does a brand maintain this speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we're going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I'd like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason BowmanJason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Aujourd'hui, je reçois, Alexia Buclet, ex-Head of Design chez Opuscope, pour un échange passionnant autour des interactions innovantes et de la construction de produits dans des domaines encore émergents : robotique humanoïde, réalité virtuelle et réalité mixte.

This episode explores the intersection between applied behavior analysis and user experience (UX) research, demonstrating how behavior analysts can apply their skills in technology and design fields. The discussion focuses on transferable skills including interview techniques, observational methods, and behavioral assessment strategies that are valuable in UX research. Participants will learn about effective approaches to gathering stakeholder information, understanding user needs, and applying behavior analytic thinking to improve product design and user interfaces. The content emphasizes how behavior analysts can expand their career opportunities while contributing their unique skillset to interdisciplinary teams in technology and other fields.  To earn CEUs for listening, click here, log in or sign up, pay the CEU fee, + take the attendance verification to generate your certificate! Don't forget to subscribe and follow and leave us a rating and review. Show Notes References:   Anderson, N. (2019, March 26). Getting specific with the TEDw method [Interview]. dscout People Nerds. https://www.dscout.com/people-nerds/tedw   Cihon, T. M., Cihon, J. H., & Bedient, G. M. (2016). Establishing a common vocabulary of key concepts for the effective implementation of applied behavior analysis. International Electronic Journal of Elementary Education, 9(2), 337–348.   Partington, J. W. (2006). Assessment of Basic Language and Learning Skills-Revised (ABLLS-R). Behavior Analysts, Inc.  Partington, J. W., & Mueller, M. (2012). The Assessment of Functional Living Skills (AFLS). Behavior Analysts, Inc.  Sparrow, S. S., Cicchetti, D. V., & Saulnier, C. A. (2016). Vineland Adaptive Behavior Scales, Third Edition (Vineland-3). Pearson.  Resources:   Association for Behavior Analysis International (ABAI) - https://www.abainternational.org  CentralReach - https://www.centralreach.com  Council of Autism Service Providers (CASP) - https://www.casproviders.org    

Aujourd'hui, je reçois, Adrien Laurent, Head of Design chez Edenred France.Nous revenons sur la transformation du design au sein d'une entreprise B2B historique : du focus UI à l'intégration progressive de l'UX, du design system harmonisé à l'usage pionnier de l'IA générative pour optimiser la production visuelle. Un échange riche sur la conduite du changement, l'innovation et l'impact concret du design au service de l'expérience utilisateur.Vous avez laissé votre manteau au vestiaire… Bienvenue dans le club !

In dieser Spezialausgabe berichtet Matthias direkt von den Konferenzen UX360 und UXDX aus Berlin. Mit dabei: fünf exklusive Interviews mit führenden Stimmen aus UX Research und UX Design. Unter anderem spricht Barbara Koop (Philips) über risikoreduzierendes Design im Gesundheitswesen, Inga Scharfenberg (Freenet) über Sandbox-Testing jenseits klassischer A/B-Tests, Utkarsh Seth (Google) über echten Impact und Planung als kritischer Faktor im Research, Lloyd Yoo (Stravito) über Sichtbarkeit von Insights im Unternehmen und Conor Joyce (Microsoft) über den Wandel vom Design- zum Interaktionssystem im Zeitalter von AI.   |   Und die Episode zeigt auf, dass auch UX Research an einem Wendepunkt steht und dass die zentrale Frage nicht mehr lautet „Welche Methode nutzen wir?“, sondern: „Wie erzeugt unser Insight nachweisbare Wirkung?“   |   ZEITSTEMPEL  |   [00:00:00] Intro  |   [00:01:44] ENGLISCH: Barbara Koop, Head of Usability @ Philips  |   [00:06:53] DEUTSCH: Inga Scharfenberg, Manager Market Research & Customer Advocacy @ Freenet  |   [00:12:48] ENGLISCH: Utkarsh Seth, Senior Staff UX Manager @ Google  |   [00:23:04] ENGLISCH: Lloyd Yoo, Principal – UXR / Sales Director @ Stravito  |   [00:29:49] DEUTSCH: Takeaways von UX360  |   [00:31:58] ENGLISCH: Connor Joyce, Senior User Researcher @ Microsoft  |   [00:38:47] DEUTSCH: Takeaways von UXDX  |     |     |   LINKS UND RESSOURCEN   |   Barbara Koop, Head of Usability @ Philips  |   - LinkedIn: https://www.linkedin.com/in/barbarakoop/  |     |   Inga Scharfenberg, Manager Market Research & Customer Advocacy @ Freenet  |   - LinkedIn: https://www.linkedin.com/in/inga-scharfenberg-6a170a1b7/  |     |   Utkarsh Seth, Senior Staff UX Manager @ Google  |   - LinkedIn: https://www.linkedin.com/in/utkarshseth/  |   - Buch: https://www.amazon.de/dp/B0F3B4JZVV  |     |   Lloyd Yoo, Principal – UXR / Sales Director @ Stravito  |   - LinkedIn: https://www.linkedin.com/in/lloydyoo/  |     |   Connor Joyce, Senior User Researcher @ Microsoft  |   - LinkedIn: https://www.linkedin.com/in/connectconnor/  |   - Newsletter: https://eiap.substack.com/  |   - Buch: https://www.google.de/books/edition/Bridging_Intention_to_Impact/7xANEQAAQBAJ  |     |   DANKE FÜR DEIN FEEDBACK UND SUPPORT  |   Wie sollen wir in Zukunft mit englischsprachigen Interviews umgehen – Englischer Originalton oder lieber automatische Übersetzung? Lass es uns in den Kommentaren wissen!   |   Abonniere auch gerne den Podcast auf deiner Lieblingsplattform und teile ihn mit deinem UX-Netzwerk.   |   Noch mehr UX-Wissen gibt's unter: www.germanupa.de   |  

Aujourd'hui, je reçois Alexandre Rivoallon, Head of Product Design chez Combo, ex-Oodrive. Ensemble, nous revenons sur son parcours entre agences, consulting et scale-ups, pour comprendre comment il a pu structurer dans un contexte de cloud souverain et sécurisé.

Episode web page: https://bit.ly/4370dIB ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this episode of Insights Unlocked, we're joined by Alita Kendrick, a UX researcher at Google leading accessibility research for the Google Cloud Platform and exploring new market opportunities. Alita discusses how generative AI is revolutionizing UX workflows—from streamlining planning docs to accelerating qualitative data analysis. Host Michael Domanic and Alita dive into how tools like Gemini, ChatGPT, and UserTesting's AI features are cutting research time in half and giving researchers back the space to focus on strategy, storytelling, and democratizing insights across organizations. Alita also shares real-world use cases, common pitfalls to avoid when starting with AI, and how AI can even help uncover your own unconscious biases. Whether you're a seasoned UX researcher or just starting to integrate AI into your work, this episode is packed with practical advice, inspiration, and a look at what the future holds for AI-powered research. Key topics discussed: How Alita uses AI throughout the research lifecycle—from planning to analysis Time savings and operational efficiencies achieved through AI tools Creative tools like NotebookLM, Claude, and Midjourney in UX workflows How to prompt AI effectively and avoid common early mistakes Balancing AI outputs with critical thinking and business context The role of AI in democratizing research and surfacing legacy insights Personal reflections on AI adoption, experimentation, and optimism for its future Resources & Links: Alita on Linkedin (https://www.linkedin.com/in/alita-kendrick/) Michael on LinkedIn (https://www.linkedin.com/in/michaeldomanic/) Alita's author site on NNG (https://www.nngroup.com/people/alita-kendrick/) Alita's Efficient UX course on NNG (https://www.nngroup.com/courses/efficient-ux/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Aujourd'hui, je reçois, Maxime Delcher, VP UX & Product Design chez CEGID. Ensemble, nous revenons sur l'évolution d'un designer autodidacte devenu leader d'une équipe de 35 personnes, et sur les leviers pour installer une culture design forte dans un contexte B2B global.

This is the story of a print-first EdTech product and it's packed with nuggets about UX Research with teachers.—Ethan Pierce, founder of Adaptive Reader, shares his personal journey from struggling with literacy in his early school years to founding a company dedicated to enhancing reading accessibility for students of varying developmental and linguistic backgrounds. He discusses the iterative process behind Adaptive Reader, focusing on extensive user research that led to a print-first approach due to educator preference and practical in-classroom usage. Alicia Quan and Sarah Mondestin also explore Ethan's thoughts on the role of technology in education, the importance of user research, and his vision for making literature accessible worldwide through adaptive texts.Chapters00:00 - Introduction and Personal Story01:20 - Founding Adaptive Reader02:01 - Journey into Startups03:30 - Creativity and Career Paths06:00 - Challenges in Literacy and Education07:10 - Designing Adaptive Reader11:56 - User Research and Insights18:42 - Balancing Print and Digital in Education29:27 - Future of Adaptive Reader35:45 - Closing Thoughts and Contact InformationFollow us

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. My guest in this episode is my friend Meltem Naz Kaso, a Barcelona-based UX Career Coach with a background in UX Research. Her last full-time position was at Glovo, where she served as a UX Research Manager and Staff UX Researcher.  She works with Senior UX professionals to unblock their careers by boosting their leadership and communication skills. LINKS ===== Mel ==== - Career With Mel: https://careerwithmel.com - Mel on LinkedIn: https://www.linkedin.com/in/meltemnaz/ - Mel's Newsletter and Coaching Services: https://melbarcelona.substack.com/  - Leadership Atelier, BCN: https://leadershipateliers.com/facilitators/meltem-naz-kaso-coskun  - World Usability Congress: https://worldusabilitycongress.com/agenda-2025/ Andy ==== - Website: https://www.polaine.com - Newsletter: https://pln.me/nws - Podcast: https://pln.me/p10 - Design Leadership Coaching: https://polaine.com/coaching - Courses: https://courses.polaine.com - LinkedIn: https://www.linkedin.com/in/apolaine/ - Mastodon: https://pkm.social/@apolaine - YouTube: https://www.youtube.com/@apolaine

Aujourd'hui, je reçois Pierre-Éric Boulland, Directeur de l'Expérience et du Design chez Sonepar.Un échange passionnant sur son parcours atypique entre dessin, UX design et management international, mais aussi sur les défis d'organiser, de structurer et d'aligner le design dans une entreprise B2B industrielle présente dans plus de 30 pays.Un regard sans filtre sur la transformation digitale, le rôle clé du Design dans l'omnicanalité, et la transmission d'une culture produit forte.Vous avez laissé votre manteau au vestiaire… Bienvenue dans le club !

Dive into the world of ServiceNow UX Research and product development with Jessie Livingston, Tricia Wilson, and Molly Bowman as they unveil the secrets behind crafting user-centric features. In this engaging podcast episode, Tricia Wilson shares insights from her research on process mining, revealing how the team transformed a tool that often failed and frustrated users into a powerful solution for optimizing business processes. Molly Bowman then discusses the challenges and triumphs of creating Now Assist Voice, ensuring it's not just a novelty but a robust tool that supports diverse voices and environments, enhancing productivity and accessibility. Jessie Livingston joins host Bobby Brill to tie it all together, highlighting the importance of user feedback in driving meaningful product enhancements. Don't miss this eye-opening discussion on how ServiceNow is bridging the gap between user experience and product design. To read more about these two stories, check out the blog post from ServiceNow’s EVP and Chief Experience Officer Amy Lokey - https://www.servicenow.com/blogs/2025/customer-feedback-shaping-user-experience To learn more about Product Lab - https://servicenowproductlab.com/ 00:00 Meet the UX Research Team01:02 Understanding the Voice of the Customer with Jesse Livingston03:25 Exploring Process Mining with Tricia Wilson17:57 Voice for Now Assist: Enhancing Accessibility with Molly Bowman32:29 How to Get Involved with the Product Lab Guests - Jesse Livingston, Tricia Wilson, Molly BowmanHost/Producer - Bobby Brill ServiceNow Training and Certification: http://www.servicenow.com/services/training-and-certification.htmlServiceNow Community: https://community.servicenow.com/communityFor general information about ServiceNow, visit: http://www.servicenow.com See omnystudio.com/listener for privacy information.

Dive into the world of ServiceNow UX Research and product development with Jessie Livingston, Tricia Wilson, and Molly Bowman as they unveil the secrets behind crafting user-centric features. In this engaging podcast episode, Tricia Wilson shares insights from her research on process mining, revealing how the team transformed a tool that often failed and frustrated users into a powerful solution for optimizing business processes. Molly Bowman then discusses the challenges and triumphs of creating Now Assist Voice, ensuring it's not just a novelty but a robust tool that supports diverse voices and environments, enhancing productivity and accessibility. Jessie Livingston joins host Bobby Brill to tie it all together, highlighting the importance of user feedback in driving meaningful product enhancements. Don't miss this eye-opening discussion on how ServiceNow is bridging the gap between user experience and product design. To read more about these two stories, check out the blog post from ServiceNow’s EVP and Chief Experience Officer Amy Lokey - https://www.servicenow.com/blogs/2025/customer-feedback-shaping-user-experience To learn more about Product Lab - https://servicenowproductlab.com/ 00:00 Meet the UX Research Team01:02 Understanding the Voice of the Customer with Jesse Livingston03:25 Exploring Process Mining with Tricia Wilson17:57 Voice for Now Assist: Enhancing Accessibility with Molly Bowman32:29 How to Get Involved with the Product Lab Guests - Jesse Livingston, Tricia Wilson, Molly BowmanHost/Producer - Bobby Brill ServiceNow Training and Certification: http://www.servicenow.com/services/training-and-certification.htmlServiceNow Community: https://community.servicenow.com/communityFor general information about ServiceNow, visit: http://www.servicenow.com See omnystudio.com/listener for privacy information.

Dans cet épisode de Head of Design, Paul Menant reçoit Éric HETROY Head of Design chez AXA France. Ensemble, ils explorent comment structurer une équipe de 40 designers dans une grande organisation, avec des enjeux de Design systémique, inclusion, et impact environnemental.

The most valuable research doesn't always come from large sample sizes, but from the ability to surface patterns, stories, and moments of clarity.In this episode, Lisa Payne, Global Director of UX Research at Condé Nast, explores how qualitative insights, often overlooked or undervalued, can serve as a critical driver of strategic clarity. She shares how human stories, when surfaced and scaled effectively, can move beyond anecdote to influence decisions at the highest levels.We also discuss:How to scale human stories using video and verbatim.Strategies for connecting insight teams and unifying research outputs.What “intent-first thinking” looks like in practice.The importance of embedding insights into decision-making at every level, including the C-suite.Join The Insighter's Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

Aujourd'hui, je reçois Marco Pellegrini, Head of Product Design chez Renault Group.Ensemble, on va répondre à la question suivante :

Ir a la charla de Dulce en: youtu.be/I0bojuqNfNg?si=PyLja0GZqhYmOgwHEsta semana entrevistamos Tomás Leforestier (CEO de Sphinx) y Dulce Muñoz Díaz (Country Manager de España y Latinoamérica), para conocer cuáles son los errores a evitar cuando lanzamos una encuesta.Si formas parte de mi escuela y comunidad de tribUX, recuerda que tienes 2 meses gratis en el software de creación de encuestas de Sphinx. Escribe a Gema Gutiérrez para conseguir tu cuenta de prueba.

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. My guest in this episode is Lisa D. Dance, an experienced UX Researcher whose 10+ years of work has spans UX Research & Strategy to Interactive Prototyping & Usability Testing. She has created award-winning work for enterprise organizations and also helped ​small to mid-sized businesses improve their websites and apps so they do not frustrate or harm ​customers.  LINKS Lisa - Lisa on LinkedIn: https://www.linkedin.com/in/ldance/ - ServiceEase: https://serviceease.net - Today Is the Perfect Day book site: https://todayistheperfectday.com - Newsletter: Tell a Friend tinyurl.com/TellaFriendTuesdaySignUp Andy - Website: https://www.polaine.com - Newsletter: https://pln.me/nws - Podcast: https://pln.me/p10 - Design Leadership Coaching: https://polaine.com/coaching - Courses: https://courses.polaine.com - LinkedIn: https://www.linkedin.com/in/apolaine/ - Mastodon: https://pkm.social/@apolaine - YouTube: https://www.youtube.com/@apolaine

Anfisa and Tina discuss how AI is transforming research and what we can expect moving forward. This episode was recorded in partnership with ⁠⁠⁠⁠⁠⁠⁠⁠⁠Wix Studio.⁠⁠⁠⁠In this episode: • What is the current state of AI in the research industry, and how does this influence product development?• What is the current landscape of research and the evolving role of AI within it?• Can AI, theoretically, take on the role of conducting research independently in the future?• Will AI be capable of predicting future trends based solely on historical data?• What are AI's current strengths and limitations?About the guest: Tina Ličková's LinkedinTina's podcast UX Research GeeksCheck out these links:Join Anfi's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Job Search community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey.Ioana's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AI Goodies Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in Ioana's AI course ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"**AI-Powered UX Design: How to Elevate Your UX Career"**⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Interaction Design Foundation with a 25% discount.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠❓Next topic ideas:Submit your questions or feedback anonymously ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Links:

Aujourd'hui, je reçois,  Quentin Brière-Bordier, Head of Design chez CDiscount, du documentaire expérimental à la structuration d'équipes design au sein de grandes organisations tech, le parcours de Quentin est tout sauf classique. Dans cet épisode passionnant, il revient sur ses débuts dans le cinéma, ses années d'apprentissage autodidacte du design, et comment il a progressivement pris des rôles de leadership.On parle de :• Comment un projet de refonte de site pour des joueurs de poker l'a fait basculer dans le digital• Sa vision du design comme partenaire stratégique au sein des organisations• L'évolution et la structuration de son équipe (passée de 10 à 35 designers !)• La manière dont il pense les recrutements, entre soft skills, portfolios et fit d'équipe• La mise en place d'un modèle mixte entre équipes plateformes et équipes distribuées• L'importance de faire émerger une vision et une mission collective, “de la première intuition aux derniers pixels”Vous avez laissé votre manteau au vestiaire… Bienvenue dans le club !

Gloria Osardu urges researchers to slow down, understand the business, and partner with intention—sharing why empathy, alignment, and asking the right questions are the foundation for research that matters. Highlights include: 05:02 – How did your parents shape your worldview and curiosity? 15:22 – Why is success as a research leader about facilitating others? 24:26 – What does “understanding the business” really mean? 30:43 – What does “skin in the game” mean for stakeholders? 45:24 – How has embracing slowness changed your approach to leadership? === Who is Gloria Osardu? Gloria is a Senior Director and Global Head of UX Research, Brand, and Consumer Insights at Yahoo!, where she leads initiatives to deepen Yahoo's understanding of consumer behaviour, aligning the company's brand, product, and marketing strategies with these insights. Before joining Yahoo!, Gloria was Senior Director and Head of UX Research and Insights at Gusto, where she built and led Gusto's Global Product Experience Research Team, overseeing both research and research operations professionals. She has also held senior research roles at Amazon Web Services, where she led UX Research Operations and Programs, and at Capital One, where she headed UX Research for their Enterprise AI and ML Platforms. With extensive commercial experience in customer insights and analytics, Gloria also brings an impressive academic background, holding a PhD in Human-Computer Interaction, a Master of Science in Applied Health Informatics, and a Bachelor of Science in Computer Science. A committed contributor to our field, Gloria is a long-standing mentor with the Computing Research Association and has been featured in User Weekly, as well as on podcasts like Black Stories and Saving UX. === Find Gloria here: LinkedIn: https://www.linkedin.com/in/gloriaosardu/ ====== Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn TikTok Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

In this episode of HFIG Talks, we sit down with Mario Iannuzzi, Lead UX Design Researcher at Thoughtworks and a University of Toronto alumnus, to explore the evolving landscape of Human Factors, UX research, and AI. With over a decade of experience across industries like finance, media, social technology, and consumer electronics, Mario shares valuable insights on:• Breaking into UX/HF research and the key skills needed for success• How UX/HF varies across industries and the challenges of designing for different domains• The growing role of AI in UX research, including its benefits and limitations• The future of UX/Human Factors and AI—where the field is heading• How students and new grads can prepare for careers in UX/HF research• Tips for staying engaged and continuously learning about emerging trends and technologyResources Mario recommends:Hard Fork podcast: https://www.nytimes.com/column/hard-forkLenny's Newsletter: https://www.lennysnewsletter.com/All opinions expressed are solely Mario's and do not express the views or opinions of his employer.

Taylor Jennings is lead UX Researcher at Chili Piper. Chili Piper is your all-in-one Demand Conversion Platform. The only solution that consolidates Chat, Routing, and Scheduling all in one platform. They've raised $54.4M.Here's what we cover:How do you incorporate customer research at Chili Piper;Product research and goals with this research;Pricing research, goals with this research, how you actually did this in the weeds;How have you actually used the research insights;What are your challenges with customer research.Taylor on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/taylorjennings1Chili Piper: ⁠www.chilipiper.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

In this episode of Monday Meeting, host Lee Smalt talks with Christine Sheller, Senior Vice President of UX Research and Design at O3 World, about the art of pitching creative ideas effectively.This episode includes:Christine's journey from traditional graphic design to UX leadership, building brands, products, and teams throughout her career, particularly in the fintech industryInsights on what separates successful pitches from forgettable ones: connecting to business goals, understanding client needs, and avoiding the "surprise pitch" approachThe importance of client collaboration in the creative process rather than hiding work until a big revealHow to balance creative freedom with strategic boundaries, and why constraints often lead to better creative solutionsThe value of showing process and unpolished work to build client trust and participationPractical advice for new freelancers on structuring pitch conversations and protecting their creative work from being used without compensationThe growing role of motion design in UX experiences and how static designs are "not passing muster anymore"Christine's experience as a mentor and teacher, including at Art Center College of Design and through platforms like ADP ListNext week, Lee will be joined by Juan Behrens, who worked with Buck in their pitching department. Juan will discuss pitching motion design for large agencies, sharing insights from his experience working with major brands. Keep an eye out for our next newsletter dropping soon, and be sure to subscribe!Visit MondayMeeting.org for this episode and other insightful conversations from our motion design community.SHOW NOTES:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting Discord⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting Instagram⁠⁠Monday Meeting BlueskyChristine's LinkedInADP ListAnimalators Podcast

Aujourd'hui, je reçois Thibaut Dupré, Head of UX chez Dataiku. Il partage son parcours entre Air France, Thales, Molotov et Dataiku, et nous plonge dans les coulisses d'un design data-driven, au cœur d'une entreprise tech spécialisée en intelligence artificielle.Thibaut revient sur :– La structuration d'une équipe produit/design mêlant juniors, seniors et researchers– Le mentorat, l'apprentissage continu, et la montée en compétence sur le terrain– Les défis du design dans la data : complexité produit, utilisateurs techniques, IA générative– Le développement d'outils internes mêlant LLM, RAG, analyse de sentiment & user researchIl partage aussi sa vision du rôle du designer aujourd'hui, entre stratégie produit, collaboration interdisciplinaire et recherche qualitative.✨ Un épisode dense, généreux, et ultra pertinent pour tous les designers confrontés à des environnements techniques et scalables.Vous avez laissé votre manteau au vestiaire… Bienvenue dans le club !

In this episode of Monday Meeting, host Jen Van Horn leads an open discussion with motion designers exploring creative burnout remedies, networking strategies, and animated film criticism.This episode includes:Community members sharing personal winsCreative burnout remedies, with suggestions for prioritizing self-care and reducing perfectionist pressuresFinding joy in non-motion design side projects that can unexpectedly connect with creative workCritical analysis of animation industry trends, including the value of traditional 2D animation versus disappointing live-action remakesRecommendations for seeking out international and independent films that value storytelling over high production budgetsNext week, Lee will host a discussion with Christine Scheller, SVP of UX Research and Design, about receiving creative pitches and what makes them stand out to clients.Visit MondayMeeting.org for this episode and other insightful conversations from the motion design community!SHOW NOTES:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting Discord⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting Instagram⁠⁠

In this episode, Mark, Dan, and Kristen field questions from the wonderful Graphic Design students of Indiana State University! The Q&A covers a multitude of subjects from imposter syndrome, the differences between art and creative directors, should you go to graduate school as a visual artist if you never intend to teach, and lots more!Host, Producer, & Editor - Mark CelaHost, Director, & Script Writer - Kristen PericleousHost, Social Media Manager, Social Media Content Creator, & Editor - Dan LawsonHost, Website Director - Lauren DeMarks

We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. It's important to collect customer experience data, but if it's not driving change across your organization, is it really helping your business? Today we're going to talk about making meaningful cross-functional change, using CX research and data as a guide. I'm joined by Adam Hagerman, Director of UX Research for Employer Products at Indeed. Adam has led transformative efforts at Indeed to turn customer experience research into cross-functional strategic change, driving real improvements in both user satisfaction and product success. Resources Indeed: https://www.indeed.com Qualtrics: https://www.qualtrics.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

To celebrate the end of Season 3, Mark, Kristen, Dan, and Lauren visit the Okay Team! Lounge, where they have drinks and discuss everything BUT graphic design. Subjects include the upcoming Season 4 of the podcast, some movie reviews, a little bit of reality TV, and gaming. There is a lot of laughter and geeky content with this episode, but they'll back in Season 4 with more design news, guests, and possibly an episode with a class of college graphic design students asking questions on career guidance!So sit back, relax, have a nice drink, and welcome to The Okay Team! Lounge. Host, Producer, & Editor - Mark CelaHost, Director, & Script Writer - Kristen PericleousHost, Social Media Manager, Social Media Content Creator, & Editor - Dan LawsonHost, Website Director - Lauren DeMarks

Listen now on Apple, Spotify, and YouTube.—Kamila has a background in Anthropology and Human Ethology, which has always fueled her curiosity about people and their behaviors. However, she started my career in management consulting at KPMG but quickly realized how much she missed research. That's when she discovered user research and knew it was the perfect fit for her. She joined a software company, Avast, where she worked her way up, learning the ins and outs of the field. After the tech industry faced a wave of layoffs, she took the leap into freelancing. Since then, she has worked with both small teams and large corporations, building a network of clients that keeps me inspired and engaged.Research isn't just work for her—it's what keeps her curious and motivated every day. And when she isn't researching or chatting about it, you probably (won't) find her getting lost in the mountains or exploring remote landscapes.In our conversation, we discuss:* How Kamila moved from an in-house user research role to freelancing and the key factors in making that decision.* Why freelancing is more than just research—covering project management, finances, marketing, and self-discipline.* How to frame your experience in a way that resonates with business-minded clients and attracts the right opportunities.* Understanding pricing models (hourly, project-based, day rate) and how to ensure your work is financially sustainable.* The importance of networking, proactive outreach, and leveraging word-of-mouth to build a steady pipeline of work.Some takeaways:* Freelancing is not just about research; it's a business. Becoming a freelance user researcher means wearing multiple hats—project manager, salesperson, accountant, and marketer. Success depends on mastering these additional skills, not just research expertise, and embracing the unpredictability that comes with being your own boss. Structuring your time and processes efficiently is just as crucial as delivering high-quality research work.* Confidence and stakeholder management are essential skills. One of the biggest differences between in-house and freelance work is the ability to push back on requests, frame research in business terms, and advocate for the right methods. New freelancers should be prepared to confidently lead discussions with clients, translating research findings into language that executives and product teams understand. Without strong stakeholder management, freelance researchers risk being seen as order-takers rather than strategic partners.* Your portfolio should highlight business impact, not just research methods. Potential clients care less about research techniques and more about measurable outcomes. A strong portfolio should emphasize how research influenced revenue, engagement, or decision-making rather than detailing methodologies. Tailoring case studies to align with each potential client's industry and specific challenges will significantly increase the chances of securing work.* Pricing correctly prevents burnout. When setting freelance rates, account for more than just living expenses—consider taxes, health insurance, vacation time, and unpaid work (such as admin and sales). Many new freelancers undercharge and struggle financially as a result, leading to overwork and stress. Planning for financial sustainability early on ensures long-term success and allows for flexibility when taking on projects.* Finding work requires proactive outreach. Clients don't magically appear, and waiting for inbound inquiries is rarely a reliable strategy, especially at the beginning. Successful freelancers attend networking events, directly reach out to potential clients, and sometimes offer small audits or heuristic evaluations to showcase value. A consistent effort in building relationships and demonstrating expertise often leads to referrals, which can become the most stable source of income over time.Where to find Kamila:* LinkedIn: https://www.linkedin.com/in/kamila-boudova-ux/* ADP List: https://adplist.org/mentors/kamila-boudovaThe Impact Membership : A space for user researchers who think biggerYou know your craft. You've run the studies, delivered the insights, and seen what happens when research is ignored. You're ready to go beyond execution and start making real strategic impact but, let's be honest, that's not always easy.That's where the Impact Membership comes in.This is not another free Slack group or a place to swap survey templates. It's a curated community for mid-to-senior user researchers who want to:* Turn research into influence – Get insights to stick, shape product and business strategy, and gain real buy-in.* Break out of the research silo – Learn from peers facing the same challenges and work through them together.* Stay sharp and ahead of the curve – Dive deep into advanced research strategy, stakeholder management, and leadership.Why join now?* You don't have to figure this out alone – Every member is carefully selected, so you're learning alongside people who truly get it.* Get real value, fast – No fluff, no generic advice—just focused conversations, expert-led sessions, and practical guidance you can use right away.* Make it work for you – Whether you want to participate actively or learn at your own pace, there's no pressure—just a space designed for impact without overwhelm.Membership fee: £627/year or £171/quarterThis isn't just about keeping the lights on. Your membership funds exclusive research initiatives, high-caliber events, guest speakers, and a space that actually pushes the field forward.Spots are limited because we keep this community tight-knit and high-value. If you're ready to step up and drive meaningful change through research, we'd love to have you.Interested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I'm always looking to partner with brands and businesses that align with my audience. Reach out to me at nikki@userresearchacademy.com to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

Not to get all "check your privileges" on you, but if your organization has an in-house research team, or works with a research firm, or even has just one UXR on staff, you gotta count yourself lucky. According to the 2024 State of Research Report by User Interviews, for every one dedicated researcher, there are five PWDRs—that stands for 'people who do research'. So by my math, that means that there's a 1 in 6 chance that one of those PWDRs is you. So if you do identify as a PWDR, you're likely in a situation where you're doing the absolute best job you can doing UXR off the side of your desk, while painfully aware that you don't know what you don't know about doing it better.And since 1 in 6 of us are in this exact position, we held a phenomenal panel event with three renowned user research experts who really get it and want to help. In this recording, you'll learn what good, decent, and great user research looks like, the traits that distinguish good, decent, and great UX design, and useful strategies to connect UX insights to your product's unique selling proposition.Resources from this episode:Subscribe to The Product Manager newsletterConnect with Laura, Steve, and Thomas on LinkedInCheck out Users Know, Portigal Consulting, and Drill Bit Labs

Episode web page: https://bit.ly/3EGU4ZD ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked, host Brent Leary sits down with Melissa Garber, Senior User Experience Researcher at Consumer Reports, to explore the evolving role of AI in UX research and how it's shaping consumer interactions. From developing an in-house conversational AI agent to tackling data privacy concerns, Melissa shares insights on how research can proactively shape AI tools rather than just react to them. She also dives into the challenges of AI adoption, maintaining brand trust, and how understanding consumer journeys is more complex than ever.

It's been a tough couple of years for UX research professionals, and many are considering pivoting their careers within tech or beyond. Leadership coach Tatiana Vlahovic reminds us that researchers plenty of marketable skills that can be applied in other contexts and roles. Challenging as they may be, professional and personal inflection points present opportunities for UXR practitioners and leaders to expand and evolve their careers.  During this time of uncertainty, we hope this episode causes listeners to ponder an important question: What do I really want for my career and life, and what will I do to get there? Tatiana Vlahovic is the founder of Nurturing Clarity, a boutique leadership coaching and development firm where she creates custom partnerships for leaders and teams in UX, tech, and beyond to support them through leadership challenges and to open new possibilities. Please support our work! Leave a rating and review, tell your friends, or throw us a few gold doubloons! Links Transcript

This episode of the Career Strategy Podcast features Sarah's interview on the Awkward Silences Podcast by User Interviews. In this episode, Sarah Doody is interviewed by Erin May, the CMO of User Interviews, and John-Henry Forster, who at the time of recording was the SVP of Product at User Interviews. Join them as they dive deep into treating your UX research career like a product and the pivotal strategies to become a UX research manager.

We're revisiting one of our most popular episodes: How to Break into UX Research. Whether you're transitioning from another field or just starting out, Drew and Joe share actionable advice for getting started in UXR without a formal background. From leveraging mentors and building a portfolio to conducting first projects with nonprofits or internal processes, this episode is packed with tips to kick-start your journey. If you or someone you know is looking to enter the world of UX research, this is the perfect episode to share!Send us a textSupport the showSend your questions to InsideUXR@gmail.comVisit us on LinkedIn, Facebook, X (Twitter) or our website, at www.insideUXR.comCredits:Art by Kamran HanifTheme music by NearbysoundVoiceover by Anna V

Episode web page: https://bit.ly/3VNnj2G ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked, host Kerry Johnstone welcomes Veronica Bogdacenco, Channel and Optimization Manager at Tide, a leading UK-based fintech company. Veronica shares her expertise in blending marketing insights with UX strategies to create seamless and effective user experiences. She delves into the challenges of maintaining agility in a fast-growing company, creative approaches to user testing, and how AI is reshaping UX research. From her innovative weekend testing methods to leveraging in-app notifications for user feedback, Veronica provides actionable tips for product teams navigating growth and tight deadlines. She also highlights the importance of quick, iterative research to de-risk decisions and ensure clarity in regulated industries like finance. Whether you're a UX researcher, product manager, or designer, this episode is packed with practical advice for building user-centric products efficiently. What You'll Learn in This Episode: Blending Marketing and UX: How to use qualitative and quantitative data for deeper customer insights. Maintaining Agility in a Growing Organization: Veronica's methods for decentralizing UX research and streamlining processes. Innovative Testing Techniques: The power of weekend tests, external testers, and in-app notifications to gather feedback without disrupting workflows. AI in UX Research: How AI can enhance UX processes by automating tasks like feedback summaries and detecting emotional responses. Working in Regulated Industries: Key considerations for ensuring clarity and transparency in customer-facing designs. Scaling UX Practices: Strategies to embed UX testing into workflows as teams and product portfolios expand.

Ioana and Lena explore the design market for 2024-2025, highlighting key trends, in-demand skills, and insights to help you navigate and thrive in this dynamic industry. This episode was recorded in partnership with ⁠⁠⁠⁠⁠⁠Wix Studio.⁠ ⁠⁠⁠⁠ In this episode: 0:59 Episode starts 1:54 Wix Sponsorship 4:46 How did Lena get into recruitment, and what's her background?  9:17 What's the current state of the design industry?  17:06 Are specialized roles still relevant?  19:23 In light of economic downturns and layoffs, why are job openings showing signs of recovery?  26:20 What does this mean for aspiring designers? Is pursuing a UX career still viable for newcomers?  32:34 What skill sets are hiring managers prioritizing in 2025? Are technical skills being overshadowed by AI?  39:46 What advice can you share about storytelling and pitching, and where can people find freelance opportunities?  45:41 How can listeners connect with you? About the guest: Lena Kul is a Recruitment & Job Search Advisor, recently she founded /kuːl/ - Boutique Recruitment & Job Search Advising agency. With years of experience scaling Product Design and UXR teams in demanding, designer-driven hyper-growth environments, she has successfully hired dozens of talented individuals from FAANG companies and other renowned organizations, including Spotify, Zendesk, Shopify, and Booking. comShe is offering a range of tailored advising services designed to support companies in their growth, and career development of job seekers in Product Design and UX Research. She also has a course Master Your Product Design and UX Research Job Search Check out Lena's website and articles. Lena's Five newsletter Lena's course "Product Design Career Accelerator: Navigate Your Next Career Step" Check out these links: Ioana's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AI Goodies Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Anfi's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Job Search community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in Ioana's AI course ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"**AI-Powered UX Design: How to Elevate Your UX Career"**⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Interaction Design Foundation with a 25% discount. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ❓Next topic ideas: Submit your questions or feedback anonymously ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Links:

Michael Margolis has been a UX research partner at Google Ventures (GV) for nearly 15 years. He has developed a unique approach to helping startups identify their “bullseye customer”—the specific subset of their target market who initially is most likely to adopt their product. Michael has conducted over 300 hands-on research sprints with GV portfolio companies across various industries and helped develop the “design sprint” process made famous by the book Sprint. In our conversation, we discuss:• The step-by-step process of running a bullseye customer sprint• The most common mistakes founders make when picking their first customers• Practical tips for conducting effective customer interviews• How to create simple but effective prototypes for user research• The power of “watch parties” in aligning teams around customer insights• How to apply these methods beyond typical tech startups—Brought to you by:• Eppo—Run reliable, impactful experiments• Paragon—Ship every SaaS integration your customers want• Enterpret—Transform customer feedback into product growth—Find the transcript at: https://www.lennysnewsletter.com/p/finding-your-bullseye-customer-michael-margolis—Where to find Michael Margolis:• X: https://x.com/mmargolis• LinkedIn: https://www.linkedin.com/in/mmargolis/• Website: https://www.learnmorefaster.com/• Medium: https://medium.com/@mmargolis—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Michael's background(09:11) Bullseye customers vs. ideal customer profiles (ICPs)(12:32) An overview of the bullseye customer sprint(20:56) When to use the bullseye customer sprint(22:19) Step one: Agree on goals and key questions(23:48) Step two: Define your bullseye customer(25:52) The importance of a narrow target audience(29:00) An example of step two in action(38:24) Narrowing attributes and exclusion criteria(43:28) Step three: Recruiting and compensating participants(56:11) Step four: Creating effective prototypes(01:01:10) Step five: Drafting your interview guide(01:08:49) Step six: The watch party method(01:19:40) Common pitfalls and final thoughts(01:24:43) Closing thoughts and where to find Michael—Referenced:• Learn More Faster: How to Find Your Bullseye Customer and Their Perfect Product: https://www.learnmorefaster.com• Alcoa: https://www.alcoa.com• Dupont: https://www.dupont.com• Ericsson: https://www.ericsson.com• Google Ventures: https://www.gv.com/• Kate Aronowitz on LinkedIn: https://www.linkedin.com/in/katearonowitz/• Vanessa Cho on LinkedIn: https://www.linkedin.com/in/veecho/• How to kickstart and scale a consumer business—Step 2: Identify your super-specific who: https://www.lennysnewsletter.com/p/consumer-business-super-specific-who• When enough is enough | Andy Johns (ex-FB, Twitter, Quora): https://www.lennysnewsletter.com/p/when-enough-is-enough-andy-johns• Zipline for health care: https://www.flyzipline.com/solutions/healthcare• Jobs to Be Done framework: https://www.christenseninstitute.org/theory/jobs-to-be-done• User Interviews: https://www.userinterviews.com/• Respondent: https://www.respondent.io/• Flatiron Health: https://flatiron.com/• How to identify your ideal customer profile (ICP): https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer• Gong: https://www.gong.io• Linear: https://linear.app• Gusto: https://gusto.com/• Humble Inquiry: The Gentle Art of Asking Instead of Telling: https://bookshop.org/p/books/humble-inquiry-second-edition-the-gentle-art-of-asking-instead-of-telling-edgar-h-schein/14739375• Figma: https://www.figma.com—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

To explore how is AI shaping UX research and analysis, host Therese Fessenden shares two interviews on the topic; one with Savina Hawkins, Co-founder of Altis, and one with Caleb Sponheim, UX Specialist at NN/g. In this episode we explore the opportunities AI presents for enhancing productivity and innovation in UX work, alongside the risks and challenges it brings. Savina & Caleb offer practical advice on how UX professionals can leverage AI tools effectively and remain competitive in their field. Learn more about Altis Learn more about Caleb Sponheim, PhD Get trained on using AI for UX work: Practical AI for UX Professionals Course NN/g Articles on Artificial Intelligence Caleb's Favorite Resources: Optimistic Perspective: Ethan Mollick's One Useful Thing. Skeptical Perspective: Ed Zitron's Where's Your Ed At. Weekly Newsletter

In this episode, Kate Moran, VP of Research & Content at Nielsen Norman Group, joins us for a drink and a chat about the world of UX Research. We discuss the fortuitous start of her work at NN/g, a graduate thesis with an 'audience of one' in Jakob Nielsen himself, which eventually led to her present day role as the group's de facto Editor-in-Chief. We then discuss how her work researching and understanding the complicated relationship between UX and AI, and the perils it brings younger practitioners, can be offset by the all-important differentiator for creatives in general: taste. Finally, we talk about the important role NN/g plays, now even more than ever, in bringing an authentic voice to the discussion of the interplay between technology, design, culture, and psychology. A very important and timely discussion...enjoy! Drinks: Devil's Purse Brewing Co. Handline Kolsch, Atlas Brew Works Dance of Days Pale Ale, Oyster Bay New Zealand Marlborough Sauvignon Blanc Links: https://www.nngroup.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/whatbubblesup/support

Lauren Kaplan is a sociologist and writer. She earned her PhD in Sociology at Goethe University Frankfurt and worked as a researcher at the University of Oxford and UC Berkeley. The Impact of UX Research in the AI Space // MLOps Podcast #272 with Lauren Kaplan, Sr UX Researcher. // Abstract In this MLOps Community podcast episode, Demetrios and UX researcher Lauren Kaplan explore how UX research can transform AI and ML projects by aligning insights with business goals and enhancing user and developer experiences. Kaplan emphasizes the importance of stakeholder alignment, proactive communication, and interdisciplinary collaboration, especially in adapting company culture post-pandemic. They discuss UX's growing relevance in AI, challenges like bias, and the use of AI in research, underscoring the strategic value of UX in driving innovation and user satisfaction in tech. // Bio Lauren is a sociologist and writer. She earned her PhD in Sociology at Goethe University Frankfurt and worked as a researcher at the University of Oxford and UC Berkeley. Passionate about homelessness and Al, Lauren joined UCSF and later Meta. Lauren recently led UX research at a global Al chip startup and is currently seeking new opportunities to further her work in UX research and AI. At Meta, Lauren led UX research for 1) Privacy-Preserving ML and 2) PyTorch. Lauren has worked on NLP projects such as Word2Vec analysis of historical HIV/AIDS documents presented at TextXD, UC Berkeley 2019. Lauren is passionate about understanding technology and advocating for the people who create and consume Al. Lauren has published over 30 peer-reviewed research articles in domains including psychology, medicine, sociology, and more.” // MLOps Swag/Merch https://mlops-community.myshopify.com/ // Related Links Podcast on AI UX https://open.substack.com/pub/aistudios/p/how-to-do-user-research-for-ai-products?r=7hrv8&utm_medium=ios 2024 State of AI Infra at Scale Research Report https://ai-infrastructure.org/wp-content/uploads/2024/03/The-State-of-AI-Infrastructure-at-Scale-2024.pdf Privacy-Preserving ML UX Public Article https://www.ttclabs.net/research/how-to-help-people-understand-privacy-enhancing-technologies Homelessness research and more: https://scholar.google.com/citations?user=24zqlwkAAAAJ&hl=en Agents in Production: https://home.mlops.community/public/events/aiagentsinprod Mk.gee Si (Bonus Track): https://open.spotify.com/track/1rukW2Wxnb3GGlY0uDWIWB?si=4d5b0987ad55444a --------------- ✌️Connect With Us ✌️ ------------- Join our slack community: https://go.mlops.community/slack Follow us on Twitter: @mlopscommunity Sign up for the next meetup: https://go.mlops.community/register Catch all episodes, blogs, newsletters, and more: https://mlops.community/ Connect with Demetrios on LinkedIn: https://www.linkedin.com/in/dpbrinkm/ Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenmichellekaplan?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Episode web page ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- Show Notes In this episode of Insights Unlocked, we sit down with Steve Portigal, a seasoned user researcher, author, and host of the Dollars to Donuts podcast, to discuss how the field of user research has evolved over the past 20 years. Steve shares his unique perspective on the significant changes that have shaped the industry, from the rise of in-house research teams to the impact of remote work on research methodologies. He also delves into the crucial difference between analysis and synthesis in research and offers practical advice for improving research outcomes. Whether you're a new researcher or a seasoned expert, Steve's insights will help you navigate the dynamic and sometimes challenging world of UX research. Key Themes and Ideas: The Growth of User Research: Steve reflects on how user research has grown from a niche, obscure practice to a well-established community of professionals. This growth has led to increased knowledge sharing through conferences, books, meetups, and podcasts, creating a stronger foundation for collective learning and debate. The Shift from Agencies to In-House Research Teams: One of the biggest shifts Steve discusses is the transition from research being outsourced to agencies and consultants to now being managed by in-house teams. While this change has brought research closer to the core of business decisions, it has also altered the dynamics of advocacy and how researchers communicate findings within organizations. The Impact of Remote Work and Research: With the rise of remote work, especially during the pandemic, remote research has become the default method. While this has expanded opportunities for inclusion and collaboration, Steve cautions that the loss of in-person interactions may limit researchers' ability to fully understand user behaviors and experiences. The Importance of Synthesis in Research: Steve emphasizes the often-overlooked distinction between analysis and synthesis in research. While analysis involves breaking down information, synthesis requires recombining that data into new insights and frameworks that can drive innovation. Steve provides tips on how researchers can improve their synthesis process by allowing time for deeper exploration and collaboration. Practical Advice for New Researchers: For those new to the field, Steve encourages embracing the growing community of UX researchers. He suggests seeking mentorship, engaging in networking, and experimenting with different ways of participating in the community, whether through writing, podcasts, or small peer groups. Looking Ahead: The Future of Research-Led Companies: Steve offers a thought-provoking idea about the possibility of research-led companies emerging in the future. He imagines a world where research isn't just a service within organizations but a driving force behind product and service innovation. Episode Links: Steve Portigal's Books: Interviewing Users and Doorbells, Danger, and Dead Batteries Dollars to Donuts Podcast Discount Code for Interviewing Users: Use "UNLOCKED" at checkout on Rosenfeld Media for 10% off Steve's Website LinkedIn

Listen now on Apple, Spotify, and YouTube.— Ruby Pryor is the founder of Rex. Rex is a UX research and strategic design consulting firm. Ruby has worked in Design and Customer Experience for a decade across Australia and Asia. Her previous experience includes working for Boston Consulting Group, Grab and Nous Group. She is a recognized global expert, has spoken at UX conferences in 6 countries and has been interviewed on CNA. In our conversation, we discuss:* Why cultural localization of apps/products is so important * UX Research's strategic role within organizations* The importance of mitigating risk through UX research* The need to collaborate across teamsRuby is hosting a new cohort for her Write for Impact course: https://maven.com/rexperience/writingforimpact (Use NIKKI20, which Ruby generously shared, and get a 20% discount)Some takeaways:* UX researchers should advocate for deeper localization efforts, ensuring the product experience feels natural and intuitive for users in different regions. For instance, reviewing user flows with regional preferences in mind or conducting localized user research can help prevent alienating non-US users.* UX researchers should participate in early product strategy discussions to ensure localization and other user-focused decisions are embedded from the start, reducing costly missteps. They should also actively engage with business and strategy teams, framing research insights around risk reduction and business opportunities. Being part of the conversation early can help UX researchers influence decisions like feature prioritization and product launches in new markets.* Demonstrating the tangible value of UX research can be difficult because it often prevents negative outcomes that aren't immediately measurable. Document the decisions before and after research to show their impact. Track the changes made after research insights are applied. For example, if a feature that was initially prioritized is deprioritized due to research findings, quantify the potential cost savings in terms of development time and resources to showcase the value of your work.* UX researchers often limit their collaboration to product teams but should also connect with business operations and strategy departments to align research insights with broader business goals. Seek out opportunities to network and collaborate with stakeholders in business strategy, operations, and marketing. Understanding their goals can help researchers align their findings with broader organizational objectives, increasing the overall impact of UX research.* A core part of UX research is mitigating risk by identifying potential usability issues before they reach the market, but this impact often goes unnoticed because it prevents problems rather than solves them. Keep a clear record of what decisions would have been made without research insights, and show how research prevented potential errors, resource waste, or user frustration. This can help quantify the “hidden” value of your research efforts.Where to find Ruby:* Website: www.rexhq.io and www.rubypryor.com * LinkedIn: https://www.linkedin.com/in/ruby-pryor/* Impact sizing masterclasses: https://www.rexhq.io/masterclasses This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

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