Podcasts about ux research

Joel Barr, a UX engineer and software creation professional, reflects on why we need to rethink the place of UX research within organizations, arguing that researchers have much greater impact when they sit under operations rather than product. He explores the decline of field research, the importance of connecting UX to sales and customer success teams, and the risks of overrelying on AI and synthetic participants. Joel also advocates for measuring UX through business outcomes such as revenue, retention, and operational success rather than product-centric metrics, debating that only by proving its commercial impact can UX secure its future. 

Live recording of the fortnightly podcast Design Systems WTF (back for season two!), where Luke Murphy and Michelle Chin attempt to combat all the amazing wtf in design systems. In each episode, they answer a single question around design system troubles with a Q&A from the live audience.We're all in agreement that UX Research and design systems should work hand in hand. But how do you actually get this to work in practice? How can UX Researchers and design systems folks work best together? What cadence should you be doing things? And should you be included research findings as part of your design system documentation?Show notesDesign System Documentation Spec (DSDS)zeroheight MCPzeroheight MCP overview (help docs)Design Systems WTF #39 — Should designers know how to code?zeroheight Design Systems ReportLuke on BlueskyMichelle on Bluesky

Was ist eine Customer Journey wirklich? In dieser Folge spricht Markus Pirker mit Christine Krimmel, CX-Beraterin und Co-Gründerin der CX Agentur, über Customer Journeys, Customer Lifecycle und warum Personas ohne Research bestenfalls eine Krücke sind.Wer ist Christine Krimmel?Christine ist Co-Gründerin der CX Agentur mit 18 Jahren CX-Erfahrung. 2013 gründete sie das CX Forum und unterrichtet CX an der WU Executive Academy. Sie war bereits in Folge 103 zu Gast, wo es um Sinus-Milieus ging.Warum das Thema jetzt relevant istWer "was ist eine Customer Journey" googelt, findet Modelle wie Awareness oder Retention. Christine nennt das Inside-Out gedacht: aus der Organisation, statt aus Kundensicht. Eine echte Journey beginnt beim Bedürfnis der Kund:innen und endet, wenn dieses erfüllt ist.Customer Journey vs. Customer LifecycleChristine unterscheidet zwischen einer einzelnen Journey, etwa der Reparatur eines Modems, und dem gesamten Customer Lifecycle. Anhand einer Anekdote zeigt sie, wie Interviews mit wenigen Kund:innen ein systematisches Serviceproblem aufdeckten, das in den Gesamtzahlen unterging.Warum reichen Personas allein nicht aus?Personas ohne echte Gespräche sind laut Christine bestenfalls eine Krücke. Sie empfiehlt sechs bis acht Interviews, um relevante Themen zu identifizieren, bevor man in die Breite geht.Key TakeawaysEine Customer Journey beginnt beim Bedürfnis der Kund:innen, nicht bei internen Prozessen.Klassische Modelle wie Awareness sind Inside-Out gedacht.Timestamps(03:53) Kundenbedürfnisse und die Customer Journey(09:40) Root Cause Analysis und deren Bedeutung(12:14) Qualitative Interviews zur Verbesserung der Customer Journey(15:04) Strategische Ansätze zur Optimierung der Customer Journey(20:17) Mindset-Shift von Inside Out zu Outside In(27:15) Personas und Customer Journeys(31:46) Der erste Schritt zur Outside-in-Perspektive(41:17) Verantwortung für die Customer ExperienceChristines LinksChristines LinkedInCX Agentur WebsiteÄhnliche FolgenE103: Christine Krimmel über Sinus-Milieus und irrationale menschliche Natur in der CXE58: Manuel Schnell über Kelags Erfolgsrezept für 98% KundenzufriedenheitMarc Busch über strukturierte Daten, SUS, NPS und KI-Interviews im UX ResearchDanke fürs ZuhörenIch hoffe, ihr konntet aus dieser Folge von UX Heroes konkrete Ideen für bessere User Experiences mitnehmen. Wenn ihr auch die nächsten Episoden nicht verpassen wollt, abonniert UX Heroes auf Spotify, Apple Podcasts oder in eurer Lieblings-Podcast-App.Eine Bewertung oder 5-Sterne-Rezension hilft uns sehr dabei, noch mehr Menschen zu erreichen, die sich für UX Design, UX Research, Product Discovery und bessere digitale Produkte interessieren.Habt ihr Fragen, Feedback oder Themenvorschläge? Dann schreibt uns gerne an podcast@userbrain.com. Ihr findet mich auch auf LinkedIn unter Markus Pirker.Bessere UX-Entscheidungen mit UserbrainUX Heroes ist ein Podcast von Userbrain. Mit Userbrain könnt ihr schnelle und unkomplizierte User Tests durchführen, um herauszufinden, wie echte Nutzer:innen eure Website, App, euren Prototypen oder eure Produktidee erleben.Dank KI-Unterstützung erstellt ihr euren User Test in wenigen Minuten. Erste Ergebnisse sind innerhalb weniger Stunden verfügbar, damit ihr schneller erkennt, wo Nutzer:innen Probleme haben, was sie verwirrt und welche Verbesserungen wirklich wichtig sind.Userbrain hilft UX-Teams, Product Manager:innen, Marketer:innen und Gründer:innen dabei, bessere Entscheidungen auf Basis von echtem Nutzerfeedback zu treffen.Kostenlos mit Userbrain startenProbiert Userbrain aus und startet euren ersten User Test: Geht auf userbrain.com/podcast, erstellt einen kostenlosen Account und bekommt die ersten 2 Tester:innen im Wert von 90 € geschenkt.

Episode web page: https://bit.ly/4fsY5jb Episode summary What does it really mean for UX research to have "a seat at the table"? According to Paul Humphrey, head of UX Research Practice at Next, it has less to do with presenting to executives and more to do with helping the people making product decisions achieve measurable business outcomes. In this episode of Insights Unlocked, host Amrit Bhachu sits down with Paul to discuss how he transformed UX research at Next from a reactive support function into a strategic driver of product and e-commerce decisions. Paul shares how empowering designers to conduct their own research, aligning studies with business metrics, and building relationships with stakeholders helped the team dramatically increase research adoption while demonstrating clear business impact. The conversation explores what it takes to prove the value of UX research, including a case study that contributed to reducing call center training and handling times, resulting in an estimated £2.75 million in savings. Paul also explains why researchers need to speak the language of the business—not just the language of usability—and why understanding stakeholder goals is often more important than delivering another research report. Finally, Paul and Amrit discuss the growing role of AI in UX research. Paul shares how Next is using AI to accelerate workflows while maintaining rigorous validation and quality standards, why researchers should embrace experimentation, and how curiosity remains the most valuable skill in an AI-powered future. You'll learn: What "having a seat at the table" actually means for UX researchers How to align UX research with business goals and stakeholder metrics Ways to demonstrate the business impact and ROI of UX research Why empowering designers to conduct research helps research scale How to build stronger partnerships with product and business leaders Lessons from Next's transformation from reactive to strategic research Practical approaches to measuring research success with business outcomes How AI is accelerating UX research while preserving quality and trust Why curiosity and adaptability are essential skills for the future of UX research Resources & links Paul Humphrey on LinkedIn (https://www.linkedin.com/in/paul-humphrey-7865a570/) Next (https://www.next.co.uk/) Amrit Bhachu on LinkedIn (https://www.linkedin.com/in/amritsbhachu/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked (https://www.usertesting.com/podcast)

Wie hilft Anthropologie dabei, bessere digitale Produkte zu bauen? Markus Pirker spricht mit Angela Prendl von der REWE International AG über ethnografisches Research im Konzern, den Relaunch des BILLA Online-Shops und warum Neugier für Researcher:innen entscheidend ist.Wer ist Angela Prendl?Angela kam über Grafik- und Webdesign zur Kultur- und Sozialanthropologie sowie zur Wissenschaftsforschung in Wien. Seit 2023 leitet sie bei REWE International User Research für eine Produktfamilie, die digitale Lösungen für BILLA, BIPA, PENNY, ADEG und IKI baut.Für wen ist diese Folge relevant?Für UX Researcher:innen und Product Manager:innen in großen Organisationen: Wie skaliert man Research bei vielen Stakeholdern, und wie bringt man Ethnografie in den Konzernalltag? Angelas Team pflegt dafür ein Research Repository statt einzelner Reports.Der Relaunch des BILLA Online-ShopsVom ethnografischen Stakeholder-Mapping über interne User Tests bis zu einem Fragebogen entlang der User Journey (Discovery, Checkout, Order Handling): Rund 80 Prozent der Kund:innen füllten den Fragebogen komplett aus. Live-Feedback half, UX-Probleme früh zu reparieren.Key TakeawaysEthnografie strukturiert das Verstehen von Stakeholder-Bedürfnissen.Ein Research Repository macht Daten für alle jederzeit zugänglich.User Journey Mapping strukturiert Fragebögen entlang echter Schritte.80 Prozent Rücklaufquote zeigen die Kraft von Kundenbindung.UX Paper Cuts lassen sich durch Live-Feedback früh reparieren.Neugier und Hartnäckigkeit sind zentrale Skills für Researcher:innen.Timestamps(00:00) Vom Grafikdesign zur Anthropologie(05:56) Angelas Rolle im Research bei REWE(16:24) Der Relaunch des BILLA Online-Shops(20:01) Der Fragebogen entlang der User Journey(41:32) Rat: neugierig bleibenAngelas LinksAngelas LinkedInAngelas Buchempfehlung und Ressourcen99% Invisible PodcastMismatch: How inclusion shapes design - Kat HolmesCreative research methods: A practical guide - Helen KaraScience in action: How to follow scientists and engineers through society - Bruno LatourAfter method: Mess in social science research - John LawStar, S. L. (1990). Power, Technology and the Phenomenology of Conventions: On being Allergic to Onions. The Sociological Review, 38(1_suppl), 26-56.Ähnliche FolgenE101: Konrad Maruschewski über iteratives User TestingE97: Manuel Schnell über Kundenfeedback als ErfolgsfaktorE95: Gerhard Kühne über UX im Konzern bei OTTODanke fürs ZuhörenIch hoffe, ihr konntet aus dieser Folge von UX Heroes konkrete Ideen für bessere User Experiences mitnehmen. Wenn ihr auch die nächsten Episoden nicht verpassen wollt, abonniert UX Heroes auf Spotify, Apple Podcasts oder in eurer Lieblings-Podcast-App.Eine Bewertung oder 5-Sterne-Rezension hilft uns sehr dabei, noch mehr Menschen zu erreichen, die sich für UX Design, UX Research, Product Discovery und bessere digitale Produkte interessieren.Habt ihr Fragen, Feedback oder Themenvorschläge? Dann schreibt uns gerne an podcast@userbrain.com. Ihr findet mich auch auf LinkedIn unter Markus Pirker.Bessere UX-Entscheidungen mit UserbrainUX Heroes ist ein Podcast von Userbrain. Mit Userbrain könnt ihr schnelle und unkomplizierte User Tests durchführen, um herauszufinden, wie echte Nutzer:innen eure Website, App, euren Prototypen oder eure Produktidee erleben.Dank KI-Unterstützung erstellt ihr euren User Test in wenigen Minuten. Erste Ergebnisse sind innerhalb weniger Stunden verfügbar, damit ihr schneller erkennt, wo Nutzer:innen Probleme haben, was sie verwirrt und welche Verbesserungen wirklich wichtig sind.Userbrain hilft UX-Teams, Product Manager:innen, Marketer:innen und Gründer:innen dabei, bessere Entscheidungen auf Basis von echtem Nutzerfeedback zu treffen.Kostenlos mit Userbrain startenProbiert Userbrain aus und startet euren ersten User Test: Geht auf userbrain.com/podcast, erstellt einen kostenlosen Account und bekommt die ersten 2 Tester:innen im Wert von 90 € geschenkt.

Unmoderierte Usability-Tests funktionieren nur mit sauber strukturierten Daten. Host Markus Pirker spricht mit UX Researcher Marc Busch darüber, warum Struktur bei unmoderierten Tests entscheidend ist, welche UX-Metriken zählen und warum seine selbstgebauten AI-moderierten Interviews schlechter abschnitten als eine simple Umfrage.Wer ist Marc Busch?Marc Busch ist UX Researcher mit fast 15 Jahren Erfahrung und Hintergrund in Psychologie. Er hat über 1.000 moderierte UX-Tests und Interviews durchgeführt, unterrichtet Research-Methoden an Universitäten und ist Autor von "UX Research: Building Blocks for Impact in the Age of AI".Warum Struktur bei unmoderierten User Tests entscheidend istMarc erklärt, dass unmoderierte Tests darauf angewiesen sind, strukturierte Daten zu liefern. Ohne klare Struktur bleibt am Ende nur eine unbelegbare Zusammenfassung, der niemand vertraut.Für wen ist diese Folge relevant?Die Folge richtet sich an UX-Designer:innen, UX-Researcher:innen, UX-Writer:innen und Product Manager:innen mit der Frage: Wie liefern unmoderierte Tests belastbare, nachvollziehbare Ergebnisse?Sind AI-moderierte Interviews schlechter als eine Umfrage?Marc hat monatelang ein eigenes AI-moderiertes Interview-Tool gebaut und mit 60 Testpersonen getestet. Sein Fazit: Ohne nachvollziehbare Konversation bleibt eine AI-Zusammenfassung eine Blackbox – oft schwächer als eine Survey.Welche UX-Metrik hat wirklich Business-Impact?Trotz aller Kritik setzt Marc auf die System Usability Scale kombiniert mit dem Net Promoter Score – beide genießen breite Anerkennung und lassen sich gut vergleichen.Timestamps(00:00) Intro(01:51) Größtes Learning aus 1.000+ Tests(02:41) Strukturierte vs. unstrukturierte Interviews(09:02) Aufbau eines Test-Scripts(12:56) Warum Time on Task oft wenig aussagt(19:52) SUS und NPS als wichtigste Metriken(25:15) Strukturierte Daten bei unmoderierten Tests(31:04) Das Experiment: AI-moderierte InterviewsMarcs LinksMarcs LinkedInArtikel zu AI-moderierten InterviewsUserbrain Webinar: AI as your UX Research AssistantMarcs BuchempfehlungBenchmarking the User Experience - Jeff SauroÄhnliche FolgenE101: Konrad Maruschewski über iteratives User TestingE97: Manuel Schnell über KI im Usability-TestingE92: Simon Meisinger über User Testing im TeamDanke fürs ZuhörenIch hoffe, ihr konntet aus dieser Folge von UX Heroes konkrete Ideen für bessere User Experiences mitnehmen. Wenn ihr auch die nächsten Episoden nicht verpassen wollt, abonniert UX Heroes auf Spotify, Apple Podcasts oder in eurer Lieblings-Podcast-App.Eine Bewertung oder 5-Sterne-Rezension hilft uns sehr dabei, noch mehr Menschen zu erreichen, die sich für UX Design, UX Research, Product Discovery und bessere digitale Produkte interessieren.Habt ihr Fragen, Feedback oder Themenvorschläge? Dann schreibt uns gerne an podcast@userbrain.com. Ihr findet mich auch auf LinkedIn unter Markus Pirker.Bessere UX-Entscheidungen mit UserbrainUX Heroes ist ein Podcast von Userbrain. Mit Userbrain könnt ihr schnelle und unkomplizierte User Tests durchführen, um herauszufinden, wie echte Nutzer:innen eure Website, App, euren Prototypen oder eure Produktidee erleben.Dank KI-Unterstützung erstellt ihr euren User Test in wenigen Minuten. Erste Ergebnisse sind innerhalb weniger Stunden verfügbar, damit ihr schneller erkennt, wo Nutzer:innen Probleme haben, was sie verwirrt und welche Verbesserungen wirklich wichtig sind.Userbrain hilft UX-Teams, Product Manager:innen, Marketer:innen und Gründer:innen dabei, bessere Entscheidungen auf Basis von echtem Nutzerfeedback zu treffen.Kostenlos mit Userbrain startenProbiert Userbrain aus und startet euren ersten User Test: Geht auf userbrain.com/podcast, erstellt einen kostenlosen Account und bekommt die ersten 2 Tester:innen im Wert von 90 € geschenkt.

Episode web page: https://bit.ly/4uBmCIp Episode summary: In this episode of Insights Unlocked, host Amrit Bhachu sits down with Meltem Naz Kasos—UX career coach, former UX research leader, and educator—to explore what it takes to build a resilient and meaningful career in an era of rapid technological change. Drawing on her background in UX research, psychology, journalism, and coaching, Mel shares why trust, adaptability, and entrepreneurial thinking are becoming more valuable than technical expertise alone. She discusses the growing uncertainty many researchers and product professionals are facing as AI reshapes the workplace and explains why the future belongs to those who can connect customer understanding with business outcomes. Mel and Amrit dive into the evolving role of UX research, the importance of influencing without authority, and why researchers must move beyond advocacy alone to become translators between customer needs and organizational goals. They also discuss how building trust, developing business acumen, and taking proactive ownership can help professionals create lasting impact regardless of their title or discipline. The conversation offers practical advice for both experienced practitioners and those early in their careers, highlighting the human skills that remain essential in a world increasingly shaped by AI. You'll learn: ● Why trust is becoming one of the most valuable professional assets in the age of AI ● How UX researchers can strengthen their influence by understanding business goals ● What separates thriving researchers from those who feel stuck or overlooked ● Why entrepreneurial thinking and proactive ownership are critical career skills ● How to build stronger relationships with stakeholders and influence decisions without authority ● The role of storytelling, empathy, and business translation in driving organizational impact ● Why early-career professionals should focus on curiosity, trust-building, and adaptability ● How to identify and communicate the unique value you bring to your organization Resources & links ● Mel Naz on LinkedIn: https://www.linkedin.com/in/meltem-naz/ ● Career with Mel: https://careerwithmel.com ● Amrit Bhachu on LinkedIn: https://www.linkedin.com/in/amritbhachu/ ● Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Anfisa Bogomolova, a product designer and the host of Honest UX Talks, reflects on how AI is dissolving the boundaries between UX design and UX research. She explains how role expectations are shifting and what role she expects UX researchers to play in the future. She also muses on the form of future collaboration between UX research and design roles and gives wonderful advice for junior UX folks. 

Tu décroches des entretiens. Parfois même plusieurs.Ton portfolio fonctionne.Ton CV fonctionne.Ton profil LinkedIn fonctionne.Et pourtant … tu ne signes aucun contrat ! Dans cet épisode, je te parle de Claire, Senior Product Designer avec 8 ans de métier et de Mehdi, UX Researcher Senior depuis 15 ans.Tous les deux arrivent jusqu'aux entretiens.Tous les deux avancent dans les process.Mais au final :des refusdes silenceou “on a choisi un autre profil”.Parce qu'aujourd'hui, beaucoup de designers seniors ne bloquent plus au niveau des candidatures.Le vrai problème arrive après.Dans cet épisode, je t'explique :pourquoi certains designers “passent les filtres”… mais ne transforment jamaisce que les refus répétés changent progressivement mentalementpourquoi certains deviennent plus lisses au fil des entretienspourquoi les entreprises cherchent davantage qu'une liste de compétenceset pourquoi beaucoup de designers racontent ce qu'ils ont fait … sans montrer ce qu'ils proposent réellementÀ la fin de l'épisode, je vais aussi expliquer pourquoi les techniques d'entretien ne règlent pas toujours le vrai problème.Et je t'explique aussi : Pourquoi les refus répétés modifient progressivement ton comportementPourquoi certains designers expérimentés deviennent trop scolaires en entretienPourquoi parler uniquement du passé ne suffit plusCe que les entreprises essaient réellement de ressentir pendant un échangePourquoi la projection humaine devient essentielle aujourd'huiEt pourquoi le vrai blocage est parfois beaucoup plus profond qu'un simple problème de portfolioAujourd'hui :est-ce que tu racontes vraiment qui tu es … ou seulement ce que tu as fait ?est-ce que les refus commencent à modifier ta manière de parler ?est-ce que tu cherches encore à convaincre… ou est-ce que tu essayes surtout d'éviter l'erreur ?est-ce qu'une entreprise arrive réellement à se projeter avec toi ?Si tu t'es reconnu dans cet épisode, ne reste pas seul avec ça.Je propose des accompagnements pour t'aider à débloquer concrètement ton portfolio et ta recherche d'emploi. Contacte-moi en DM sur Linkedin : https://www.linkedin.com/in/laurentgallen/ Product Design, UX Research, UX Design, UI Design, Product Design, Designer Senior, UX Researcher, Entretien UX, Recherche emploi, UX Portfolio, UX Carrière, Designer, Podcast Design, Design+, Laurent Gallen, UX Career, Product Designer Recherche emploi, Product Designer Senior, Entretien Product Designer, LinkedIn Designer, UX PodcastDesign + est le podcast pour tous les designers UX, UI et Product.Dans la saison 12, on remet les pendules à l'heure sur ta carrière, sur ton positionnement et ton rapport au travail.

Heute freue ich mich, Konrad Maruschewski als Gast begrüßen zu dürfen. Konrad ist UX Research & Analytics Chapter Lead bei der DKB Code Factory – dem digitalen Produkt- und Technologiebereich der Deutschen Kreditbank, kurz DKB. Dort arbeiten interdisziplinäre Teams daran, Banking verständlicher, nützlicher und alltagstauglicher zu machen – immer mit dem Fokus darauf, wie Menschen Bankprodukte tatsächlich erleben und nutzen.In seiner Rolle ist Konrad dafür verantwortlich, die Perspektive der Nutzer:innen systematisch in Produktentscheidungen einzubringen. Durch Interviews, Usability-Tests (DKB ist langjähriger Userbrain Kunde), Datenanalysen und kontinuierliche Validierung stellt sein Team sicher, dass digitale Produkte nicht nur funktionieren, sondern auch relevant, verständlich und vertrauenswürdig sind. So hilft CX Research der DKB Code Factory, fundierte Entscheidungen zu treffen und echte Nutzerbedürfnisse in wirksame digitale Erlebnisse zu übersetzen.Konrad und ich sprechen darüber, wie iteratives User Testing schnelle Prototypen und Erfolge bringt und warum der Mensch auch in einer KI-geprägten Zukunft immer im Zentrum des User Research stehen wird. Konrads LinksKonrads LinkedInDKB Code Factory Job BoardKonrads BuchempfehlungThe Design of Everyday Things - Don NormanIch hoffe, ihr fandet diese Folge nützlich. Wenn ihr auch die nächsten nicht verpassen wollt, abonniert UX Heroes doch auf Spotify, Apple Podcasts oder eurem Lieblingspodcaster – ihr könnt uns dort auch bis zu 5 Sterne als Bewertung dalassen. Wenn ihr Fragen oder Feedback habt, schickt uns doch gerne eine Nachricht an podcast@userbrain.com. Ihr findet mich auch auf LinkedIn unter Markus Pirker.UX Heroes ist ein Podcast von Userbrain. Mit Userbrain könnt ihr eure User Tests schnell und einfach durchführen. Einen User Test anzulegen geht mit Hilfe der AI innerhalb von wenigen Minuten und erste Ergebnisse sind innerhalb weniger Stunden verfügbar.Loslegen ist einfach: Geht auf userbrain.com/podcast, erstellt einen kostenlosen Account und bekommt die ersten 2 Tester im Wert von €90 geschenkt!

This special episode is based on a webinar recording with Tadeas Adamjak, Head of Growth at UXtweak, where he shared the main findings from our AI in UX Research Revisited report. He talked about how stances on AI in our field have evolved in light of everyone's deeper experiences with AI models, what common issues and concerns professionals have with the technology, and what the best use cases for AI in 2026 are.

Heute freue ich mich, Elodie Lombard als Gast begrüßen zu dürfen. Elodie ist Team Lead UX bei LOTTO24, einer Marke der ZEAL-Gruppe, und verantwortet dort die strategische Ausrichtung der gesamten UX- und UI-Bereiche. Bereits seit 2014 ist sie in verschiedenen Rollen im Bereich Nutzererfahrung innerhalb der ZEAL-Gruppe tätig. Bevor Elodie zu ZEAL kam, startete die zweifache Mutter ihre Karriere als User Experience Architect beim Videospiele-Entwickler Bigpoint.Die ZEAL Network SE ist Marktführer für Online-Lotterien in Deutschland, hat über eine Million aktive Kund:innen und feierte 2024 ihr 25-jähriges Bestehen. Ihr kennt ZEAL wahrscheinlich besser unter den Marken LOTTO24, Tipp24 und ZEAL Instant Games – damit steht das Unternehmen seit seiner Gründung im Jahr 1999 für Innovation, Wachstum und digitale Weiterentwicklung im Bereich staatlich lizenzierter Lotterieangebote.Elodie fokussiert sich auf die Gestaltung von Benutzeroberflächen und konsistenten Nutzererlebnissen und ihre Arbeit trägt maßgeblich dazu bei, dass LOTTO24 ein funktionales, intuitives und nutzerfreundliches Produkterlebnis bieten kann.Elodie und ich sprechen über die Skalierung von UX & Research bei LOTTO24, ihre Learnings aus der Skalierung von 3 auf 14 Designer:innen und darüber, wie sich eigentlich ein Minimum Viable Product Team zusammensetzt.Elodies LinksElodies LinkedInZEAL WebsiteZEAL LinkedinZEAL KarriereseiteIch hoffe, ihr fandet diese Folge nützlich. Wenn ihr auch die nächsten nicht verpassen wollt, abonniert UX Heroes doch auf Spotify, Apple Podcasts oder eurem Lieblingspodcaster – ihr könnt uns dort auch bis zu 5 Sterne als Bewertung dalassen. Wenn ihr Fragen oder Feedback habt, schickt uns doch gerne eine Nachricht an podcast@userbrain.com. Ihr findet mich auch auf LinkedIn unter Markus Pirker.UX Heroes ist ein Podcast von Userbrain. Mit Userbrain könnt ihr eure User Tests schnell und einfach durchführen. Einen User Test anzulegen geht mit Hilfe der AI innerhalb von wenigen Minuten und erste Ergebnisse sind innerhalb weniger Stunden verfügbar.Loslegen ist einfach: Geht auf userbrain.com/podcast, erstellt einen kostenlosen Account und bekommt die ersten 2 Tester im Wert von €90 geschenkt!

Leisa, former Head of Research and Insights at Atlassian, reflects on how AI is changing the UX research industry. She discusses how vibe-coding helps shift from traditional project sequencing to faster, more iterative build-measure-learn cycles and how that impacts the role of UX research in organisations. Leisa expounds on her positive attitude towards AI, saying that the unique value of researchers will shift toward filling the "judgment gap" with deep, longitudinal human observation that machines simply cannot replicate.

Episode web page: https://bit.ly/47II2Ll Episode summary: In this episode of Insights Unlocked, host Lija Hogan sits down with Priyanka Kuvalekar, senior UX researcher at Microsoft, to explore how AI is reshaping user experience research and what it takes to build trustworthy, human-centered AI products. Priyanka shares her journey from architecture to UX research and offers a behind-the-scenes look at how she evaluates AI experiences—moving beyond usability to focus on trust, emotional response, and inclusivity. The conversation dives into how researchers can stay strategic in a fast-evolving AI landscape, the growing importance of accessibility and diverse user perspectives, and why trust is the defining factor of great AI experiences. Priyanka also shares practical ways researchers can integrate AI into their workflows, partner more effectively with cross-functional teams, and evolve their skill sets to remain impactful. You'll learn: Why trust—not just usability—is the foundation of great AI experiences How UX research methods are evolving to measure emotion, behavior, and credibility Ways to evaluate AI outputs for accuracy, consistency, and transparency How researchers can influence product strategy instead of just validating decisions Practical tips for using AI tools to speed up research workflows Why accessibility and inclusive research are critical in AI development How to build AI fluency and stay relevant in a rapidly changing field Resources & links Priyanka Kuvalekar on LinkedIn ( https://www.linkedin.com/in/priyanka-kuvalekar/) Priyanka's UX content on Instagram ( https://www.instagram.com/uxr.pri/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked (https://www.usertesting.com/resources/podcast)

What happens when behavioral and cognitive psychology meet the game development process? In the 27th episode of AnsweRED Podcast, Joshua Marchand, our UX Research Lead and Dawid Zalewski, Research Operations Coordinator/Senior UX Researcher, dive deep into UX research processes and their role in bringing player feedback into development.

Episode web page: https://bit.ly/4k9H4fT Episode summary: In this episode of Insights Unlocked, design and research leaders from TruStage share how they transformed UX research from an inconsistent, ad-hoc effort into a scalable, trusted practice embedded directly within their design team. Through a creative “cookbook” framework, the team built shared standards, accelerated time to insights, and increased stakeholder confidence—without sacrificing flexibility or creativity. What you'll learn Why TruStage shifted from siloed research teams to an embedded UX research model How a visual “cookbook” system helped standardize research without making it rigid The power of shared language and artifacts to build stakeholder trust and buy-in How repeatable research “meal plans” enabled faster pivots and better decision-making What it takes to scale research volume while improving quality and consistency Key themes and ideas From potluck to practice. The TruStage team describes their early research approach as a “potluck”—rich in individual expertise but lacking consistency. By designing a shared system, they moved toward a polished, repeatable research practice that stakeholders could rely on. The research cookbook framework. Using food metaphors, the team created: Recipes for designers and researchers that explain how to run specific studies Menus for stakeholders that clearly outline value, effort, and outcomes Meal plans that bundle methods together across stages of the product lifecycle This framework helped align internal teams and external partners around expectations, scope, and impact. Embedding research into everyday workflows. By building the system directly in Figma and connecting it to their agile tooling, TruStage made research easy to plan, prioritize, and execute—removing friction that previously slowed teams down. Scaling impact through trust and clarity. Clear artifacts and shared standards made research easier to explain, faster to approve, and more likely to be requested. As a result, the team more than doubled the number of research stories completed year over year and shifted from “selling” research to responding to demand. Empowering teams through co-creation. Rather than dictating a process from the top down, the team involved designers across experience levels in shaping the system. This created stronger ownership, higher adoption, and a culture where research felt both accessible and fun. Advice for teams operationalizing research Lean into tools your team already loves and uses daily Invest time in shared philosophy and language—not just templates Co-create systems with the people who will use them Treat research operations as an evolving practice, not a one-time deliverable Resources & links TruStage's website (https://www.trustage.com/) Nick Higbee on LinkedIn (https://www.linkedin.com/in/nicholas-higbee-95540425/) Benny Brooks on LinkedIn (https://www.linkedin.com/in/thebenbrooks/) Betsy Drews on LinkedIn (https://www.linkedin.com/in/betsy-drews-4a30256b/) Natalie Padilla on LinkedIn (https://www.linkedin.com/in/natalie-weiner/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

In this episode of Future of UX, I'm joined by Julian Della Mattia, Senior User Insights Manager at DuckDuckGo.I first came across Julian through his conference talk on synthetic users, and it immediately stood out. Not because it was hyped, but because it was thoughtful, critical, and refreshingly honest. At a time when AI research tools are popping up everywhere, Julian brings a grounded perspective on what actually helps, what quietly misleads teams, and why judgment still matters more than speed.In this conversation, we talk about:What synthetic users really are and what they're notWhere AI-generated users can be useful and where they become riskyWhy “plausible” answers are often more dangerous than wrong onesAI-moderated interviews and what they do well (and badly)Bias, validation, and responsibility in AI-supported researchHow the role of UX researchers is shifting from execution to orchestrationThis episode isn't about replacing research with AI.It's about learning how to use AI as a tool without losing context, empathy, or decision quality.If you work in UX, research, or product, and you're trying to make sense of how AI is changing research practice right now, this episode will give you a much clearer mental model.Resources mentioned:Follow Julian's work: SubstackAI for Designers: 5-week Bootcamp

Episode web page: https://bit.ly/4knVwkM Episode summary: What does it really take to move from doing UX research to leading it? In this episode of Insights Unlocked, host Amrit Bhachu sits down with Emmanuelle Savarit, a global UX research leader, author, and podcast host, to unpack what research leadership looks like in today's fast-moving, AI-driven organizations. Drawing on more than two decades of experience across academia, consulting, government, and enterprise, Emmanuelle shares her journey into UX research leadership—and the hard-earned lessons that shaped her perspective along the way. She explains why great research alone isn't enough, and why researchers must learn to align their work with business priorities, influence senior decision-making, and think beyond deliverables. The conversation explores the critical mindset shift from being an excellent individual contributor to becoming a strategic research leader—even when you're a team of one. Emmanuelle offers practical guidance on how researchers can create impact by understanding stakeholder needs, prioritizing what matters most to the business, and embedding insight directly into decision-making. The episode also dives into the growing role of AI in UX research. Emmanuelle discusses how AI can dramatically improve research efficiency—from transcription to synthesis—while also emphasizing the essential role researchers play in shaping where and how AI should be used in products. Drawing parallels to past digital transformations, she makes a compelling case for research as a cornerstone of responsible, human-centered AI adoption. Throughout the discussion, Emmanuelle references her new book, The UX Research Powerhouse, Vol. 1, which focuses on research leadership, influence, and building long-term impact within organizations. The book is designed to be the resource she wishes she'd had when first stepping into leadership—and offers a practical roadmap for researchers at any stage of their career who want a stronger seat at the table. In this episode, you'll learn: The difference between doing UX research and leading UX research Why research impact depends on business alignment, not report length How solo researchers can act as leaders and influencers Practical ways to shift from tactical usability work to strategic insight How AI is changing both UX research workflows and product strategy What it takes to build research credibility and influence over time About the guest:Emmanuelle Savarit is a global UX research leader, author of The UX Research Powerhouse, Vol. 1, and host of the UX Research Club podcast. She specializes in helping organizations turn human insight into strategic impact and empowering researchers to lead with clarity, confidence, and influence. Resources & links Emmanuelle Savarit on LinkedIn (https://www.linkedin.com/in/emmanuelle-savarit-phd-17565019/) The UX Research Powerhouse, Vol. 1 on Amazon (https://www.amazon.com/Research-Powerhouse-vol-Foundation-Leadership/dp/1919249419) UX Research Club podcast (https://podcasts.apple.com/us/podcast/ux-research-club/id1652269307) Amrit Bhachu on LinkedIn (https://www.linkedin.com/in/amritsbhachu/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

In this episode, Dan and Mark discuss Apple's attempt at a Creative Cloud competitor, Kristen is at home with sick kids, and Dan's wife has stolen his favorite design-related t-shirt. Host, Producer, & Editor - Mark CelaHost, Director, & Script Writer - Kristen PericleousHost, Social Media Manager, Social Media Content Creator, & Editor - Dan Lawson

Episode web page: https://bit.ly/3LR63bd Episode summary: In this special episode, guest host Kate Towsey—ResearchOps thought leader and founder of the Cha-Cha Club—sits down with Baran Erkel, Chief Strategy Officer at UserTesting, and Basel Fakhoury, CEO and co-founder of User Interviews, to unpack the recent acquisition of User Interviews by UserTesting. Together, they dive into the strategy, vision, and community impact behind the merger, addressing head-on the questions and emotions stirred within the UX and research communities.  Listeners will gain insight into why now was the right time, what the future holds for both platforms, and how this partnership aims to strengthen the researcher-first values that User Interviews is known for. Whether you're part of a large enterprise or a one-person research team, this episode sheds light on how the two companies plan to maintain openness, improve integration, enhance tools like Research Hub, and invest in a future where research plays a central role in shaping customer experiences. Key topics discussed: Why UserTesting acquired User Interviews and what it means for researchers How the platforms will remain open, flexible, and independently accessible Future investments in Research Hub and panel innovation Ensuring a positive experience for participants remains a priority The evolving role of research in an AI-driven future What researchers—from solo practitioners to large teams—can expect going forward Lessons from past acquisitions and why humility and customer-centricity matter Resources & links Kate Towsey on LinkedIn (https://www.linkedin.com/in/katetowsey/) Baran Erkel on LinkedIn (https://www.linkedin.com/in/baranerkel/) Basel Fakhoury on LinkedIn (https://www.linkedin.com/in/baselfakhoury/) Kate's book Research that Scales (https://rosenfeldmedia.com/books/research-that-scales/) Kate's website (https://katetowsey.com/) Press Release about the acquisition of User Interviews (https://www.usertesting.com/company/newsroom/press-releases/usertesting-acquires-user-interviews) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Episode web page: https://bit.ly/4jpvb55 Episode description: In this episode of Insights Unlocked, I flip the mic on two of the podcast's regular co-hosts: Lija Hogan and Amrit Bhachu, both Principals of Experience Research Strategy here at UserTesting. Together, they dive into the evolving conversations they're having with customers as we head into 2026. From the rise of AI to the expanding role of UX researchers, Lija and Amrit unpack what's keeping experience teams up at night—and what's inspiring them. They explore how researchers are experimenting with AI to optimize workflows, the importance of validating generative outputs, and the new expectations being placed on teams to demonstrate impact across the business. The episode also explores the shift toward conversational interfaces and the operational challenges of supporting research at scale. Topics covered: How AI is changing research and design workflows The “garbage in, garbage out” risk with AI and how to overcome it Why researchers must become stronger business storytellers Building cross-functional empathy through insights Voice, gesture, and multimodal experiences as the next UX frontier Why research ops is critical to scaling insights across the org Advice for validating AI-driven outputs before they go public Whether you're a researcher, designer, or product leader, this episode will leave you with practical ways to experiment with AI and bring more human-centered thinking into your work. Resources & links Lija on LinkedIn (https://www.linkedin.com/in/lija-hogan-894769/) Amrit on LinkedIn (https://www.linkedin.com/in/amritsbhachu/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Listen now on Apple, Spotify, and YouTube.—Wolfram is a Senior UX Designer and Researcher and has been working at TeamViewer for eight years.He has been driving and advancing UX Research at the company for nearly two years, developing it further together with a young but highly talented and motivated team. He has been deeply involved with Jobs-to-Be-Done for over a decade and considers himself a pragmatic JTBD practitioner.Before joining TeamViewer, he spent almost ten years in the Enterprise Content Management space and have been focusing on Multi-Device Experiences since the mid-2010s. He is the author of “Multiscreen UX Design” and has been passionately engaged in UX and design for around 25 years. His expertise lies in Jobs-to-Be-Done, hands-on and pragmatic UX research, as well as content design and content management. He regularly and enthusiastically participates in webinars, meetups, and conferences.Beyond UX and design, he enjoys photography, particularly nature and bird photography, and loves spending time with his family. In the past, he was an avid groundhopper, traveling across Europe with friends to attend football matches.In our conversation, we discuss:* Why it helps to think of every user action as a “job” with a real outcome, not just a task or step.* The messy overlap between jobs, goals, use cases, and what stakeholders think they want.* Why most teams start in the solution space and how to bring Jobs thinking in without derailing the train.* What an actual “job” sounds like in the wild, and how to spot one inside complaints, workarounds, and feature requests.* Why Wolfram keeps outcome-driven language like “minimize the time it takes to…” as a rule and how it makes your findings way more usable.Some takeaways:* Jobs to Be Done is a lens. Wolfram doesn't wait for permission to use JTBD thinking. Whether he's asked for a usability test or feedback on a feature, he still pulls out the job behind it. Why? Because understanding the job gives you reusable insights that don't die with the feature.* Stop obsessing over the perfect term. Stakeholders just need to get it. Wolfram avoids technical jargon like “JTBD” when introducing the concept. He uses terms they already know, like “use cases” or “problems,” so they're not thrown off. The focus is clarity, not vocabulary.* Your users are already giving you jobs, you just have to listen for them. Complaints, feature requests, emails, even rants. All of these hold clues about what someone was trying to do. If you dig in with curiosity (and a few “tell me more”s), you can usually find the real goal underneath the noise.* Do it late if you must but do it anyway. Sometimes research doesn't happen until the build is already underway. That doesn't mean you skip the problem space. Wolfram brings in JTBD insights midstream, not to stop the train, but to nudge it toward stronger value delivery and set up better decisions next time.* Your feature might flop but your jobs research won't go to waste. If the solution turns out to be unworkable or doesn't land, you don't have to throw away the research. JTBD insights stay valid. They're reusable, solution-agnostic, and can fuel the next iteration or a totally new idea.Where to find Wolfram:* Multiscreen UX Design (book)* Website* LinkedIn* Twitter/XStop piecing it together. Start leading the work.The Everything UXR Bundle is for researchers who are tired of duct-taping free templates and second-guessing what good looks like.You get my complete set of toolkits, templates, and strategy guides. used by teams across Google, Spotify, , to run credible research, influence decisions, and actually grow in your role.It's built to save you time, raise your game, and make you the person people turn to—not around.→ Save 140+ hours a year with ready-to-use templates and frameworks→ Boost productivity by 40% with tools that cut admin and sharpen your focus→ Increase research adoption by 50% through clearer, faster, more strategic deliveryInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I'm always looking to partner with brands and businesses that align with my audience. Book a call or email me at nikki@userresearchacademy.com to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.userresearchstrategist.com/subscribe

Send us a textIn this episode of UX Leadership by Design, Mark Baldino talks with Ryan Glasgow, CEO and founder of Sprig, about the future of UX research in an AI-first world. Ryan shares how Sprig was built to replace legacy survey tools like Qualtrics and SurveyMonkey by enabling real-time, in-context feedback and powerful AI-driven analysis. The conversation dives deep into how modern research can scale with fewer resources, why AI should be seen as an intern—not a threat—and how researchers can thrive by shifting toward strategic influence within organizations. If you're in product, design, or research leadership, this one's for you.Key TakeawaysLegacy research tools are broken – They're disconnected from user behavior and painfully slow—Sprig fixes that by embedding surveys in key workflows.AI isn't here to replace you—it's your intern – The most successful teams treat AI like an eager junior teammate that accelerates insights and frees up strategic thinking.UX research is evolving toward strategic impact – Tactical research is being democratized across teams; researchers who shift toward company-level strategy will thrive.Tool bloat is real—consolidation is the future – Many orgs are replacing 3–5 survey tools with Sprig to reduce costs and streamline workflows.You can't scale great product experiences without scaling insights – Research embedded across the product journey is the only way to keep up.Designers and Product Managers are sharing research responsibilities – It's now table stakes for cross-functional teams to gather, analyze, and act on feedback.Sprig uses Sprig – The team applies its own product to optimize A/B testing, feature development, and in-product recruiting—truly eating their own dog food.ChaptersFrom Product to Founder: Why Build Sprig – 01:00What Legacy Survey Tools Get Wrong – 04:00Sprig's End-to-End Research Workflow – 07:30Using Sprig to Build Sprig (Meta UX) – 09:45AI as Intern: Supercharging Strategic Work – 22:00The New Research Stack: Strategic > Tactical – 29:00The Future of UX Research Teams – 31:00Resources & LinksConnect with Ryan on LinkedInSprig AI-Native Survey App Connect with Mark on LinkedIn Fuzzy Math - B2B & Enterprise UX Design Consultancy

How to design strategies that keep pace with our changing world? In this episode, we are joined by Carrie Yury, Head of UX Research within Digital at JPmorgan Chase, who brings decades of experience combining critical thinking, creativity, and deep human understanding. In conversation with ReD Partners Maria Cury and Morgan Ramsey Elliot, Carrie shares her insights on creating a more agile strategy process – what she calls “living strategy”, as well as how to convince skeptics of the value of qualitative research, and why better – not necessarily faster or cheaper – is the big opportunity when it comes to partnering with AI. Host: Maria Cury and Morgan Ramsey Elliot Guest: Carrie Yury Introduced by Matthew Janney

In this episode of the podcast, host Bobby Brill takes a break from hosting duties and introduces Shruti Shrivastava, Director of UX Research at ServiceNow in Bangalore, India. Shruti takes the reigns for this episode and interviews Averria Martin, Senior Director, UX Research. The conversation covers a range of topics including the application of AI in research, internal mobility at ServiceNow, and effective leadership strategies. Averria shares her personal and professional experiences, emphasizing the importance of work-life balance, growth mindset, and fostering a collaborative culture. The episode also highlights practical advice for transitioning from IC roles to leadership and the value of internal mobility and user-centric approaches in research. Guest - Averria Martin, Senior Director, UX ResearchGuest Host - Shruti Shrivastava, Director of UX Research 00:00 Introduction and Guest Introduction00:13 Meet Shruti Shrivastava01:10 Insights on AI in Research01:51 Interview with Averria Martin04:48 Work-Life Balance Tips06:53 Career Advice for Researchers09:27 Internal Mobility and Culture at ServiceNow12:47 AI and Research Technologies18:20 Collaboration and Leadership26:04 Final Thoughts and ConclusionSee omnystudio.com/listener for privacy information.

In this episode of the podcast, host Bobby Brill takes a break from hosting duties and introduces Shruti Shrivastava, Director of UX Research at ServiceNow in Bangalore, India. Shruti takes the reigns for this episode and interviews Averria Martin, Senior Director, UX Research. The conversation covers a range of topics including the application of AI in research, internal mobility at ServiceNow, and effective leadership strategies. Averria shares her personal and professional experiences, emphasizing the importance of work-life balance, growth mindset, and fostering a collaborative culture. The episode also highlights practical advice for transitioning from IC roles to leadership and the value of internal mobility and user-centric approaches in research. Guest - Averria Martin, Senior Director, UX ResearchGuest Host - Shruti Shrivastava, Director of UX Research 00:00 Introduction and Guest Introduction00:13 Meet Shruti Shrivastava01:10 Insights on AI in Research01:51 Interview with Averria Martin04:48 Work-Life Balance Tips06:53 Career Advice for Researchers09:27 Internal Mobility and Culture at ServiceNow12:47 AI and Research Technologies18:20 Collaboration and Leadership26:04 Final Thoughts and ConclusionSee omnystudio.com/listener for privacy information.

Welcome to Episode 37: Principal Product Designer, Lauren Glazer! Lauren details her amazing career that started in Cincinnati and has since helped her traverse the country; from National Geographic, Fox, and Disney in DC to Amazon and Walmart in Seattle. She will cover how to she has handled finding new jobs across the country, dealing with company acquisitions, being promoted, and even changing positions within the same company. Lauren gives insight about her time at some of the world's biggest companies, how to find a manager that you love to work with, and her biggest piece of advice for remaining fearless in your work and career pursuits. Host, Producer, & Editor - Mark CelaHost, Director, & Script Writer - Kristen PericleousHost, Social Media Manager, Social Media Content Creator, & Editor - Dan Lawson

Jen, a UX researcher at BECU and creator of BlatzChatz, discusses why traditional user personas fail to serve teams. She explains how her frustration with personas drove her to create her own framework - Scenario Alignment Canvas (SAC). She also shares how this method facilitates productive discussions, surfaces assumptions, and helps prioritize research opportunities, ultimately leading to more user-centric and effective design solutions.

Could smart sound design actually make calling a hospital a less stressful experience? And what if the sound of a cello could be scientifically mapped to our emotions? These are just some of the questions we'll be exploring today with our guest, Caitlyn Trevor. Caitlyn holds a PhD in Music Theory, a Master's in Cello Performance, and is an award-winning film score composer. As a researcher and UX professional, her work sits at that fascinating intersection of performance, science, and user experience. In our chat, we trace Caitlyn's journey from discovering the Lord of the Rings soundtrack to conducting neuroscience research in Switzerland. We'll get into the specifics of how playing music acts as a full-body exercise for the brain, and why she's applying that knowledge to improve everyday sonic experiences. We also discuss her fantastic LinkedIn series, "Sound Effects," which shows how sound can drive behaviour change. For example, one post reveals how adding a simple warning sound to an e-scooter can cut the number of times it goes unnoticed by pedestrians from a staggering 97% down to just 3%. It's a wonderful conversation packed with insight.  Show notes Connect with Caitlyn via LinkedIn: https://www.linkedin.com/in/caitlyn-trevor/   The Sound Effect series on LinkedIn: https://www.linkedin.com/company/sonicuxr   Video Music in the tunnel: https://www.youtube.com/watch?v=2Irk1leLxfk   What is Music Cognition, video by David Heron: https://www.youtube.com/watch?v=R76p5B9nyPk   Show support If this podcast has sparked an idea, offered a new perspective, or provided a tool you've found useful. Please consider to support Music Thinking on Ko-fi: https://ko-fi.com/musicthinking  

Listen now on Apple, Spotify, and YouTube.—John Fontenot has spent a decade in tech, working initially in software partnerships for Intel's Software and Services Group where he was first introduced to the role of product management. In 2018 John made a pivot into a role as a UX Researcher to get his foot in the door of a product team for a small HRTech SaaS company and hasn't looked back. John has worked in a variety of Sr. IC product manager roles, Director and Group Product Manager roles, and is now serving as VP of Product Management for Terlumina, an Enterprise SaaS startup focused on healthcare compliance management. John also runs a program called Path2Product where he helps aspiring PMs transition into their first product management role. John is a huge proponent and student of UX Research and truly believes that good product management can't be done well without it.In our conversation, we discuss:* What “scrappy” product research really means and when it crosses the line into chaos.* Why PMs can (and should) learn research basics when they don't have a dedicated partner.* How to build trust with researchers without stepping on their toes.* Creative recruitment strategies when incentives aren't an option—and what that reveals about product-market fit.* The case against paying customers for interviews, and how to make people want to talk to you.Some takeaways:* Scrappy research isn't an excuse to be sloppy. Scrappy doesn't mean fast for the sake of speed, it means smart, efficient, and focused on risk. John outlines how some decisions call for deep, strategic research, especially when millions are on the line, while others don't need to be tested to death. The key is knowing the stakes and picking the right level of investment. Scrappy research works best when it's intentional, not reactionary.* John shares creative ways to reach users without incentives, like turning idea boards into interview leads or mining Facebook groups and Slack communities for warm outreach. In regulated industries where payments aren't allowed, trust and thoughtful messaging become even more important. The best outreach comes from doing your homework, if you know what people care about, they'll usually talk. Payment can create a transactional mindset; genuine interest creates better conversations.* With researchers often outnumbered 10 to 1, it's unrealistic to gatekeep all research tasks. But that doesn't mean PMs or designers should bulldoze their way in. John advocates for shared ownership with clear boundaries, where non-researchers offer support, not competition, by helping with smaller usability tasks or contributing to recruitment. Trust is built by asking first, showing competence, and being open to feedback.* Recruitment speed isn't always the goal. Paying for participants might help with speed, but it can muddy your insight quality. If no one wants to talk about the feature you're testing, that might be a signal it's not worth building. Slower recruitment through organic methods forces you to get sharper on messaging, segmentation, and whether the problem actually matters.* John argues that researchers are most valuable when they go beyond testing buttons and start shaping product direction. Researchers who understand business priorities and speak the language of product are better able to influence decisions. Likewise, PMs who understand research can spot poor methods and ask sharper questions. Everyone benefits when the team invests in learning across roles and when researchers step confidently into strategic conversations.Where to find John:* Website* LinkedIn* Blog* Why you should never pay for customer interviewsStop piecing it together. Start leading the work.The Everything UXR Bundle is for researchers who are tired of duct-taping free templates and second-guessing what good looks like.You get my complete set of toolkits, templates, and strategy guides. used by teams across Google, Spotify, , to run credible research, influence decisions, and actually grow in your role.It's built to save you time, raise your game, and make you the person people turn to—not around.→ Save 140+ hours a year with ready-to-use templates and frameworks→ Boost productivity by 40% with tools that cut admin and sharpen your focus→ Increase research adoption by 50% through clearer, faster, more strategic deliveryInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I'm always looking to partner with brands and businesses that align with my audience. Book a call or email me at nikki@userresearchacademy.com to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.userresearchstrategist.com/subscribe

Curious to hear your thoughts .Please share them here: LinkedinIn this episode of Future of UX, we dive into one of the most controversial topics in design right now: synthetic users.These AI-generated “users” promise fast, cheap, scalable insights — but can they really replace talking to real people? I'll walk you through:What synthetic users actually are and how they're createdThe tools and platforms already being used in UX researchA real-world example comparing synthetic vs. real user interviewsBenefits like speed, inclusivity, and early idea testingThe risks: shallow answers, bias, lack of emotional depth, and ethical concernsWhat the future holds for synthetic users and how designers should approach themWhether you're curious, skeptical, or somewhere in between, this episode will give you the full picture. Spoiler: empathy can't be simulated.Interesting resources:

Struggling with overloaded discussion guides in qualitative research? In this episode of Conversations for Research Rockstars, Kathryn Korostoff shares practical ways to handle clients, colleagues, and stakeholders who want to pack too much into a focus group or IDI guide. Learn how to: Keep discussion guides aligned with project objectives Push back—professionally—when feedback risks data quality Use strategies like pre-surveys, split guides, and online exercises to balance content Whether you're running focus groups or in-depth interviews, these tips will help protect data quality and keep your research process rock solid. Have you ever seen a Franken-guide? (Skip to 2:22) For adding interactivity to online focus groups and webcam IDIs, we can either use qualitative research platforms with built-in interactive features, or use Zoom (and similar video platforms) with integrated apps that add interactivity. Qualitative research platforms with built-in interactivity features: Recollective – Supports collage, drag-and-drop image tasks, ranking/sorting, polls.

Temps limité ? Accès difficile aux utilisateurs ? Founder-led decisions ? Découvrons comment intégrer l'UXR au sein d'une startup…Découvrez la formation UX France sur https://uxfrance.com ou en prenant directement contact à commercial.uxfrance@gmail.com

We want to hear from you! Email us at BCGInHerEllement@bcg.com with a voice memo describing your In Your Ellement moment. We might feature your story in an upcoming episode!***What does it look like to pivot while staying true to your purpose?For Nilou Salehi, it meant putting her professorship role at UC Berkeley on pause to co-found Across AI, a startup built on her human-centered AI research. Now Co-CEO, Nilou is exploring how AI is reshaping not just the tools we use, but the teams that build them. Her approach blends academic rigor with startup agility, always grounded in real human needs.This episode is part of our Builders mini series, where we talk with founders, product managers, and digital leaders about what drives their passion for building.You'll hear Nilou reflect on the leap from academia to entrepreneurship, how AI is changing organizational life, and why the future belongs to flexible teams with shared intent.1:19 Transitioning from Academia to Startup Life5:04 The Role of UX Research in AI Product Development7:23 Balancing Grit and Flexibility in Career Choices8:42 High-Level vs. Low-Level Goals14:17 New Challenges Facing AI Product Builders in 202515:44 Upskilling and the Future of Work with AI18:57 Human-Centered Design and Organizational Change20:36 ReflectionsLinks:Nilou Salehi on LinkedInSuchi Srinivasan on LinkedInKamila Rakhimova on LinkedInAbout In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn't just arrived—you were truly in your element?About The Hosts:Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders.Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030.Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.

In light of Google's new video editor the Team tackles the topic of AI again. We talk about the pros and cons that could come from the extreme power of AI tools currently, diving into media production and consumption patterns, safe ways to interact with AI creations, and the over-saturation of the market. Discussions surround why people may shy away from the disingenuous and seek out real connections. Is AI media transitory? Will authenticity win out? Kristen doesn't answer Mark‘s questions and instead talks about her AI hopes and dreams, Dan has more horror movie recommendations, and Mark‘s new exhibit is live (though by the time this episode airs it will be closed).Host, Producer, & Editor - Mark CelaHost, Director, & Script Writer - Kristen PericleousHost, Social Media Manager, Social Media Content Creator, & Editor - Dan LawsonHost, Website Director - Lauren DeMarks

Join us this episode as The Team chats with Project Manager, Designer, Researcher, and World Traveler Alissa Cook. We'll discuss the benefits of taking a service-driven gap year after design school, using design expertise to understand the user in any situation, and really accepting experiences that open your eyes to all that design can be. Alissa demonstrates how stepping away from a traditional design path and following personal interests really shaped the unique design career she has today. Mark talks about umbrella thieves, we are not up for a Webby Award, also Impact Statements are super helpful!Host, Producer, & Editor - Mark CelaHost, Director, & Script Writer - Kristen PericleousHost, Social Media Manager, Social Media Content Creator, & Editor - Dan LawsonHost, Website Director - Lauren DeMarks

Send us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal discuss fresh insights into how consumers engage with local AI Overviews, explore the theory that ChatGPT may be using Google's search index, and dig into the explosive growth and influence of Google's Local Guides program. The discussion also touches on zero-click search, ad transparency, and the implications for local businesses. Sponsored by GatherUp.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

UX leader Alexis Mook joins us to talk about breaking bias in product design, defending the role of behavioral research inside corporate structures, and making the leap from academia to tech. From wrongful convictions to third-party testing, this conversation reveals why saying “no” might be a researcher's greatest superpower. Topics [0:00] Intro and Speed Round with Alexis Mook [7:50] Alexis's Role and Journey at IBM [20:58] Challenges and Biases in UX Research [22:03] Impact of Research on Product Development [31:49] The Shift from Academia and Career Satisfaction [43:10] Grooving Session: Reducing Bias and Challenging Overconfidence ©2025 Behavioral Grooves Links Alexis on LinkedIn Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Musical Links Miley Cyrus - Flowers Blink-182 - All the Small Things

Bonus Crossover Episode from Sound-Up Governance. For more info, visit http://www.groundupgovernance.com   TRANSCRIPT Matt Intro Hi everyone! This is Matt Fullbrook. It's been a LOOOONG time since I posted anything here on the OMG channel, and…actually I don't have any real updates for you. Sorry! I just wanted to let you know that there's some new content on the Sound-Up Governance podcast. I've just launched a short series of episodes based around a cool webinar I did last year with some experts in business design where we explored the connection between design thinking and good governance. Here's the first instalment. If you like what you hear, be sure to follow along at groundupgovernance.com    Matt Voiceover Welcome back to Sound-Up Governance. My name is Matt Fullbrook, and today we have the first in a short series of episodes that come from a webinar that I co hosted a few months back with my old friend Michael Hartmann, who's the Principal of the Directors College at McMaster University. He invited a couple of his friends to join us. Karel Vredenburg, who was the global VP of UX Research at IBM, and Tara Safaie, who's the executive Director of Health and Organizational Innovation at the design firm, IDEO. I've become increasingly convinced over the past few years that good governance is a design challenge. If you're familiar with my framing of good governance as intentionally cultivating effective conditions for making decisions and also familiar with design thinking, then you already know what I'm talking about. I honestly had no idea at first that I was talking like a design guy, but now I'm all the way bought in. Tara, Karel and Michael further reinforced this perspective in our discussion. But we'll get to that a bit later. Let's start first with some definitions. The first voice you'll hear is Michael, followed by Karel. Michael Hartmann I remember going out trying to introduce companies to this thing called design, and a lot of eyes would be like, blank, saying, what is this? 25 years later, 24 years later, it's ubiquitous. Design is everywhere. But as my colleagues will say, it's everywhere. Not done well. More often than not, we brought it into Directors College and for a couple of reasons. And we're going to explore those reasons. One, if you think about the core roles, responsibilities of board, CEO, selection, talent. Well, of course, strategy is a critical one. You know, setting the lanes for management, sometimes moving the lanes with management as well. But design is a really interesting way to think about strategy development and execution. I wanted Karel to maybe introduce some of the design. What do we mean by design? And for my colleagues around the table here, how can boards leverage design principles for better strategy? So that's a starting point, Karel, and maybe a question over to you. Karel Vredenberg Yeah, let's let me start. And some of the people that are listening, I'm sure have heard this story. If you were in my. In my session. But I love to share that I talked about design thinking at a university was an interdisciplinary lecture. The Dean of the business school said as a question later, said, we're all learning design thinking now. This is really, really good. Do we still need designers? I said, yeah, there's a difference between design and design thinking. And so the notion of design, that intentional process to research, ideate, and then actually create and then iterate on things that you're creating, whether it's websites, apps, products or services. That's sort of design and design thinking is really the, as it states the thinking, the, the way to actually take a perspective on a particular problem, to solve a problem in a, in a more intentional empathic, looking at all stakeholders and alike, more holistic sort of approach. And so that's how I see them being different. And the way that I've used design thinking in companies, both for typically the C suite I've worked with and, and then with boards, is really to open the aperture in ways that they've never thought before. There were a couple of instances where after I spent like a day and a half with, with them, they came up with a set of directions strategically where they realized that there were things that they came up with through this way of thinking that they realized there were certain things that were on their five year plan that were absolutely things they shouldn't be doing. And there were other things that were really simple to do but they'd never thought of them because they'd never used this design lens that now became their number one priority. So I think it's an incredibly powerful tool to be able to set strategy for an organization. Matt Voiceover Before getting to Tara's perspective, you'll hear her and eventually Karel refer to Agile. Now I'm no expert in Agile, so please forgive me if any of you listeners are experts and I'm messing something up. In short, it's a set of frameworks and practices originally designed for project management in software development that are rooted in certain priorities and principles. For example, it's more important to prototype, iterate and respond to change than it is to adhere dogmatically to a preset plan. Anyway, here's Tara's perspective on what human-centered design means for organizations. Tara Safaie Many of these approaches are a combination of pedagogy and methods and you know, certain steps that you're supposed to take. But they also introduce mindsets or ways of looking at and thinking about problems or context in a way that is different from how many organizations traditionally look at problems. So I think what's useful about design as a methodology, and you alluded to it, Karel, is that it often forces many organizations to think about their problems in a more human-centered way because you have to find a case for a desirable solution before you go on to actually making that solution a reality using more agile methods. Agile and design both have as part of their methodology iterative processes. So where you start in lower fidelity and progressively build your fidelity and an investment and things like that as you learn and as you fail and things like that. And so I think it's worth noting that while the methods themselves often yield great results and they are worth in many cases implementing in the right corners of an organization to yield the outcomes and the products that they can yield. And it's also worth noting where those mindsets that they're bringing to the table are most impactful so the two can be treated in conjunction with one another. And then to make them a more sustainable part of an organization's being, to make them really course through the bloodstream of an organization that requires much more kind of long tail change and a different type of approach integrating it into organizations where they're, where it's not present at the moment. Karel Vredenberg Hey, Tara, I want to just add one other thought to that and that is that of course, yeah, I always imagine it as if you think that you have this big canvas of what the solution was going to end up being. If you just do Agile, you'll start so say on the top right of that campus that solutions space. Right. And yes, you'll be able to iterate, but you're going to be roughly still in that top right quadrant of the canvas. Design thinking right at the front of it may well tell you that you really need to be in the bottom left to really serve the market. And that's whether products or services or work of a board where you want to think more deeply about what's the bigger picture view of where this company should go. Matt Voiceover So you'll already see an important intersection here with my framing of corporate governance as people making decisions in corporations, I the first and most important step in effective decision making is a clear definition of the problem we're trying to solve. As Tara and Karel are defining it, that's where design starts too. Okay, so let's start moving into some useful insights for boards. I mean the design world has in my opinion generally done a pretty poor job at helping boards to do their jobs well. With this in mind, Michael prompted our guests with a reminder that boards tend to be, well, risk avoidant. So how do we embrace design when that's our starting point? Michael Hartmann Board directors, when we query about innovation, one of the common feedbacks we get is we wish we could be more open to risk as opposed to de risking embracing innovation design. I also see that it's a really interesting way to kind of, you know, stress test and build a capacity for risk taking. And I don't know Tara, if you've got some thoughts on that. Tara Safaie Yeah, absolutely. A couple of anecdotes. One is that I think organizations that have really adopted design in a powerful way in their organization, have adopted the mindset that ideas are disposable. Matt Voiceover I just want to interject here. Imagine a world where we approached governance ideas as disposable instead of embracing them as orthodoxy. OMG, it's like a dream come true. Sorry Tara, you were saying... Tara Safaie They have right sized the investment that they put into an idea to the maturity of that idea. So what I see many organizations do, particularly my, my clients in the healthcare space, is that they are very quick to jump on the first couple of ideas that they come up with because they are so deeply expert in the area that they're working in. Like many of them have spent decades learning to be the professional that they are. That expertise gets translated into these ideas that when, when thrown into the thunderdome of the real world or of a patient's world, let's say, just don't survive the key shift that occurs with organizations that are able to adopt design mindsets, you know, kind of deeply in their organization and adopt the level of risk that it requires. Have learned how to test their ideas in low fidelity ways. And so where they are able to identify the most core assumptions that they're holding, maybe because their expertise has kind of put blinders on them, or they only work with a particular type of customer and they want to expand to a new type, they don't know that customer as well, whatever it might be, that they're a western organization designing for a non western customer base or a global south customer base, whatever it might be. And so they're able to understand what the most deeply held assumptions in their solutions are and then design tests to test those assumptions in low fidelity ways. You can't build certainty in any of the paths that you're taking, but you can build confidence. So your goal in any type of design exercise, and again, organizations that have internalized this, know this deeply, your goal is not to be certain. Your goal is to gain confidence. And so organizations that are testing their ideas in low fidelity ways are testing whether their assumptions hold. And as they build confidence, then build the confidence to slowly invest more and more as the stakes get, you know, the stakes get higher. They've invested more in the, in the back as well. And that allows them some of the agility, as we were talking about before, to then respond to a change in market context or a change in the competitive landscape or something else that might shift where those assumptions were tested initially. The risk profile that most organizations have does not necessarily preclude them from having low fidelity and therefore small investment, high risk things on the side. What they are not seasoned in doing is then transversing the space between that low fidelity and very low investment idea to the full fledged one. That's really going to require a lot of money. Karel Vredenberg Yeah, I would just add, I want to amplify something you said too, like the low fidelity idea. That's really a prototype, right. And what is a prototype precisely? It's, it's really a low risk way of exploring something. So people talk about, oh, you really should be increasing your, your, your failure rate. You learn from failure. And everybody, you know Silicon Valley loves to say that, right? Yeah, they love to say it because 90% of them fail. But in fact, if they did the kind of things that Tara and I are talking about here, doing just a small prototype, it might be a new way of working as a, as a board, let's say. And you want to just try that out? Well, you can just try it out in your meetings. That's a prototype. And then after, let's say you do, you know, sort of an off site or whatever, let's, let's see what that was like, get some feedback on it and the like as well. So it's this whole mindset of, of doing small prototypes that can fail. But you're not failing big, you're testing first, seeing if something's going to work. And then if it's going to work, then you can scale it up and do it across a whole organizational like as well. It's a fantastic, phenomenal way to de risk by taking risks. Matt Voiceover That's a wrap on the first episode in this series. Let me just say that this prototyping approach really works in boardrooms. I like to think of it as crafting a 1% intervention rather than a revolution. An intervention designed intentionally and specifically to increase the probability that we'll get a, a better result in some small part of our work together. Maybe it's a change to reporting or a shift in our agendas, or a new conversation prompt after a presentation or a different lunch caterer. Whatever it is, the consequence of failure is essentially zero and the potential for learning is high. Stay tuned for the next episode in the series coming up soon. And drop me a note to let me know what you thought of this episode. If you liked it, please consider spreading the word. Oh, and as usual, I've provided some notes on today's music on the episode post at groundupgovernance.com Catch you next time.

Agility requires finding ways to stay one step ahead of the competition, as well as in anticipating customers' needs. So how does a brand maintain this speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we're going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I'd like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason BowmanJason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams.Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams.His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Agility requires finding ways to stay one step ahead of the competition, as well as in anticipating customers' needs. So how does a brand maintain this speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we're going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I'd like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason BowmanJason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This episode explores the intersection between applied behavior analysis and user experience (UX) research, demonstrating how behavior analysts can apply their skills in technology and design fields. The discussion focuses on transferable skills including interview techniques, observational methods, and behavioral assessment strategies that are valuable in UX research. Participants will learn about effective approaches to gathering stakeholder information, understanding user needs, and applying behavior analytic thinking to improve product design and user interfaces. The content emphasizes how behavior analysts can expand their career opportunities while contributing their unique skillset to interdisciplinary teams in technology and other fields.  To earn CEUs for listening, click here, log in or sign up, pay the CEU fee, + take the attendance verification to generate your certificate! Don't forget to subscribe and follow and leave us a rating and review. Show Notes References:   Anderson, N. (2019, March 26). Getting specific with the TEDw method [Interview]. dscout People Nerds. https://www.dscout.com/people-nerds/tedw   Cihon, T. M., Cihon, J. H., & Bedient, G. M. (2016). Establishing a common vocabulary of key concepts for the effective implementation of applied behavior analysis. International Electronic Journal of Elementary Education, 9(2), 337–348.   Partington, J. W. (2006). Assessment of Basic Language and Learning Skills-Revised (ABLLS-R). Behavior Analysts, Inc.  Partington, J. W., & Mueller, M. (2012). The Assessment of Functional Living Skills (AFLS). Behavior Analysts, Inc.  Sparrow, S. S., Cicchetti, D. V., & Saulnier, C. A. (2016). Vineland Adaptive Behavior Scales, Third Edition (Vineland-3). Pearson.  Resources:   Association for Behavior Analysis International (ABAI) - https://www.abainternational.org  CentralReach - https://www.centralreach.com  Council of Autism Service Providers (CASP) - https://www.casproviders.org    

Episode web page: https://bit.ly/4370dIB ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this episode of Insights Unlocked, we're joined by Alita Kendrick, a UX researcher at Google leading accessibility research for the Google Cloud Platform and exploring new market opportunities. Alita discusses how generative AI is revolutionizing UX workflows—from streamlining planning docs to accelerating qualitative data analysis. Host Michael Domanic and Alita dive into how tools like Gemini, ChatGPT, and UserTesting's AI features are cutting research time in half and giving researchers back the space to focus on strategy, storytelling, and democratizing insights across organizations. Alita also shares real-world use cases, common pitfalls to avoid when starting with AI, and how AI can even help uncover your own unconscious biases. Whether you're a seasoned UX researcher or just starting to integrate AI into your work, this episode is packed with practical advice, inspiration, and a look at what the future holds for AI-powered research. Key topics discussed: How Alita uses AI throughout the research lifecycle—from planning to analysis Time savings and operational efficiencies achieved through AI tools Creative tools like NotebookLM, Claude, and Midjourney in UX workflows How to prompt AI effectively and avoid common early mistakes Balancing AI outputs with critical thinking and business context The role of AI in democratizing research and surfacing legacy insights Personal reflections on AI adoption, experimentation, and optimism for its future Resources & Links: Alita on Linkedin (https://www.linkedin.com/in/alita-kendrick/) Michael on LinkedIn (https://www.linkedin.com/in/michaeldomanic/) Alita's author site on NNG (https://www.nngroup.com/people/alita-kendrick/) Alita's Efficient UX course on NNG (https://www.nngroup.com/courses/efficient-ux/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

This is the story of a print-first EdTech product and it's packed with nuggets about UX Research with teachers.—Ethan Pierce, founder of Adaptive Reader, shares his personal journey from struggling with literacy in his early school years to founding a company dedicated to enhancing reading accessibility for students of varying developmental and linguistic backgrounds. He discusses the iterative process behind Adaptive Reader, focusing on extensive user research that led to a print-first approach due to educator preference and practical in-classroom usage. Alicia Quan and Sarah Mondestin also explore Ethan's thoughts on the role of technology in education, the importance of user research, and his vision for making literature accessible worldwide through adaptive texts.Chapters00:00 - Introduction and Personal Story01:20 - Founding Adaptive Reader02:01 - Journey into Startups03:30 - Creativity and Career Paths06:00 - Challenges in Literacy and Education07:10 - Designing Adaptive Reader11:56 - User Research and Insights18:42 - Balancing Print and Digital in Education29:27 - Future of Adaptive Reader35:45 - Closing Thoughts and Contact InformationFollow us

Anfisa and Tina discuss how AI is transforming research and what we can expect moving forward. This episode was recorded in partnership with ⁠⁠⁠⁠⁠⁠⁠⁠⁠Wix Studio.⁠⁠⁠⁠In this episode: • What is the current state of AI in the research industry, and how does this influence product development?• What is the current landscape of research and the evolving role of AI within it?• Can AI, theoretically, take on the role of conducting research independently in the future?• Will AI be capable of predicting future trends based solely on historical data?• What are AI's current strengths and limitations?About the guest: Tina Ličková's LinkedinTina's podcast UX Research GeeksCheck out these links:Join Anfi's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Job Search community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey.Ioana's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AI Goodies Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in Ioana's AI course ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"**AI-Powered UX Design: How to Elevate Your UX Career"**⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Interaction Design Foundation with a 25% discount.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠❓Next topic ideas:Submit your questions or feedback anonymously ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Links:

Taylor Jennings is lead UX Researcher at Chili Piper. Chili Piper is your all-in-one Demand Conversion Platform. The only solution that consolidates Chat, Routing, and Scheduling all in one platform. They've raised $54.4M.Here's what we cover:How do you incorporate customer research at Chili Piper;Product research and goals with this research;Pricing research, goals with this research, how you actually did this in the weeds;How have you actually used the research insights;What are your challenges with customer research.Taylor on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/taylorjennings1Chili Piper: ⁠www.chilipiper.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. It's important to collect customer experience data, but if it's not driving change across your organization, is it really helping your business? Today we're going to talk about making meaningful cross-functional change, using CX research and data as a guide.I'm joined by Adam Hagerman, Director of UX Research for Employer Products at Indeed. Adam has led transformative efforts at Indeed to turn customer experience research into cross-functional strategic change, driving real improvements in both user satisfaction and product success.ResourcesIndeed: https://www.indeed.com Qualtrics: https://www.qualtrics.comConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. It's important to collect customer experience data, but if it's not driving change across your organization, is it really helping your business? Today we're going to talk about making meaningful cross-functional change, using CX research and data as a guide. I'm joined by Adam Hagerman, Director of UX Research for Employer Products at Indeed. Adam has led transformative efforts at Indeed to turn customer experience research into cross-functional strategic change, driving real improvements in both user satisfaction and product success. Resources Indeed: https://www.indeed.com Qualtrics: https://www.qualtrics.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This episode of the Career Strategy Podcast features Sarah's interview on the Awkward Silences Podcast by User Interviews. In this episode, Sarah Doody is interviewed by Erin May, the CMO of User Interviews, and John-Henry Forster, who at the time of recording was the SVP of Product at User Interviews. Join them as they dive deep into treating your UX research career like a product and the pivotal strategies to become a UX research manager.

Michael Margolis has been a UX research partner at Google Ventures (GV) for nearly 15 years. He has developed a unique approach to helping startups identify their “bullseye customer”—the specific subset of their target market who initially is most likely to adopt their product. Michael has conducted over 300 hands-on research sprints with GV portfolio companies across various industries and helped develop the “design sprint” process made famous by the book Sprint. In our conversation, we discuss:• The step-by-step process of running a bullseye customer sprint• The most common mistakes founders make when picking their first customers• Practical tips for conducting effective customer interviews• How to create simple but effective prototypes for user research• The power of “watch parties” in aligning teams around customer insights• How to apply these methods beyond typical tech startups—Brought to you by:• Eppo—Run reliable, impactful experiments• Paragon—Ship every SaaS integration your customers want• Enterpret—Transform customer feedback into product growth—Find the transcript at: https://www.lennysnewsletter.com/p/finding-your-bullseye-customer-michael-margolis—Where to find Michael Margolis:• X: https://x.com/mmargolis• LinkedIn: https://www.linkedin.com/in/mmargolis/• Website: https://www.learnmorefaster.com/• Medium: https://medium.com/@mmargolis—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Michael's background(09:11) Bullseye customers vs. ideal customer profiles (ICPs)(12:32) An overview of the bullseye customer sprint(20:56) When to use the bullseye customer sprint(22:19) Step one: Agree on goals and key questions(23:48) Step two: Define your bullseye customer(25:52) The importance of a narrow target audience(29:00) An example of step two in action(38:24) Narrowing attributes and exclusion criteria(43:28) Step three: Recruiting and compensating participants(56:11) Step four: Creating effective prototypes(01:01:10) Step five: Drafting your interview guide(01:08:49) Step six: The watch party method(01:19:40) Common pitfalls and final thoughts(01:24:43) Closing thoughts and where to find Michael—Referenced:• Learn More Faster: How to Find Your Bullseye Customer and Their Perfect Product: https://www.learnmorefaster.com• Alcoa: https://www.alcoa.com• Dupont: https://www.dupont.com• Ericsson: https://www.ericsson.com• Google Ventures: https://www.gv.com/• Kate Aronowitz on LinkedIn: https://www.linkedin.com/in/katearonowitz/• Vanessa Cho on LinkedIn: https://www.linkedin.com/in/veecho/• How to kickstart and scale a consumer business—Step 2: Identify your super-specific who: https://www.lennysnewsletter.com/p/consumer-business-super-specific-who• When enough is enough | Andy Johns (ex-FB, Twitter, Quora): https://www.lennysnewsletter.com/p/when-enough-is-enough-andy-johns• Zipline for health care: https://www.flyzipline.com/solutions/healthcare• Jobs to Be Done framework: https://www.christenseninstitute.org/theory/jobs-to-be-done• User Interviews: https://www.userinterviews.com/• Respondent: https://www.respondent.io/• Flatiron Health: https://flatiron.com/• How to identify your ideal customer profile (ICP): https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer• Gong: https://www.gong.io• Linear: https://linear.app• Gusto: https://gusto.com/• Humble Inquiry: The Gentle Art of Asking Instead of Telling: https://bookshop.org/p/books/humble-inquiry-second-edition-the-gentle-art-of-asking-instead-of-telling-edgar-h-schein/14739375• Figma: https://www.figma.com—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe