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Taylor Jennings is lead UX Researcher at Chili Piper. Chili Piper is your all-in-one Demand Conversion Platform. The only solution that consolidates Chat, Routing, and Scheduling all in one platform. They've raised $54.4M.Here's what we cover:How do you incorporate customer research at Chili Piper;Product research and goals with this research;Pricing research, goals with this research, how you actually did this in the weeds;How have you actually used the research insights;What are your challenges with customer research.Taylor on LinkedIn: www.linkedin.com/in/taylorjennings1Chili Piper: www.chilipiper.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: www.linkedin.com/in/annafurmanovWebsite: furmanovmarketing.com
In this episode of Monday Meeting, host Lee Smalt talks with Christine Sheller, Senior Vice President of UX Research and Design at O3 World, about the art of pitching creative ideas effectively.This episode includes:Christine's journey from traditional graphic design to UX leadership, building brands, products, and teams throughout her career, particularly in the fintech industryInsights on what separates successful pitches from forgettable ones: connecting to business goals, understanding client needs, and avoiding the "surprise pitch" approachThe importance of client collaboration in the creative process rather than hiding work until a big revealHow to balance creative freedom with strategic boundaries, and why constraints often lead to better creative solutionsThe value of showing process and unpolished work to build client trust and participationPractical advice for new freelancers on structuring pitch conversations and protecting their creative work from being used without compensationThe growing role of motion design in UX experiences and how static designs are "not passing muster anymore"Christine's experience as a mentor and teacher, including at Art Center College of Design and through platforms like ADP ListNext week, Lee will be joined by Juan Behrens, who worked with Buck in their pitching department. Juan will discuss pitching motion design for large agencies, sharing insights from his experience working with major brands. Keep an eye out for our next newsletter dropping soon, and be sure to subscribe!Visit MondayMeeting.org for this episode and other insightful conversations from our motion design community.SHOW NOTES:Monday Meeting PatreonMonday Meeting DiscordMonday Meeting LinkedInMonday Meeting InstagramMonday Meeting BlueskyChristine's LinkedInADP ListAnimalators Podcast
Aujourd'hui, je reçois Thibaut Dupré, Head of UX chez Dataiku. Il partage son parcours entre Air France, Thales, Molotov et Dataiku, et nous plonge dans les coulisses d'un design data-driven, au cœur d'une entreprise tech spécialisée en intelligence artificielle.Thibaut revient sur :– La structuration d'une équipe produit/design mêlant juniors, seniors et researchers– Le mentorat, l'apprentissage continu, et la montée en compétence sur le terrain– Les défis du design dans la data : complexité produit, utilisateurs techniques, IA générative– Le développement d'outils internes mêlant LLM, RAG, analyse de sentiment & user researchIl partage aussi sa vision du rôle du designer aujourd'hui, entre stratégie produit, collaboration interdisciplinaire et recherche qualitative.✨ Un épisode dense, généreux, et ultra pertinent pour tous les designers confrontés à des environnements techniques et scalables.Vous avez laissé votre manteau au vestiaire… Bienvenue dans le club !
In this episode of Monday Meeting, host Jen Van Horn leads an open discussion with motion designers exploring creative burnout remedies, networking strategies, and animated film criticism.This episode includes:Community members sharing personal winsCreative burnout remedies, with suggestions for prioritizing self-care and reducing perfectionist pressuresFinding joy in non-motion design side projects that can unexpectedly connect with creative workCritical analysis of animation industry trends, including the value of traditional 2D animation versus disappointing live-action remakesRecommendations for seeking out international and independent films that value storytelling over high production budgetsNext week, Lee will host a discussion with Christine Scheller, SVP of UX Research and Design, about receiving creative pitches and what makes them stand out to clients.Visit MondayMeeting.org for this episode and other insightful conversations from the motion design community!SHOW NOTES:Monday Meeting PatreonMonday Meeting DiscordMonday Meeting LinkedInMonday Meeting Instagram
In this episode, Mark, Dan, and Kristen field questions from the wonderful Graphic Design students of Indiana State University! The Q&A covers a multitude of subjects from imposter syndrome, the differences between art and creative directors, should you go to graduate school as a visual artist if you never intend to teach, and lots more!Host, Producer, & Editor - Mark CelaHost, Director, & Script Writer - Kristen PericleousHost, Social Media Manager, Social Media Content Creator, & Editor - Dan LawsonHost, Website Director - Lauren DeMarks
We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. It's important to collect customer experience data, but if it's not driving change across your organization, is it really helping your business? Today we're going to talk about making meaningful cross-functional change, using CX research and data as a guide. I'm joined by Adam Hagerman, Director of UX Research for Employer Products at Indeed. Adam has led transformative efforts at Indeed to turn customer experience research into cross-functional strategic change, driving real improvements in both user satisfaction and product success. Resources Indeed: https://www.indeed.com Qualtrics: https://www.qualtrics.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. It's important to collect customer experience data, but if it's not driving change across your organization, is it really helping your business? Today we're going to talk about making meaningful cross-functional change, using CX research and data as a guide. I'm joined by Adam Hagerman, Director of UX Research for Employer Products at Indeed. Adam has led transformative efforts at Indeed to turn customer experience research into cross-functional strategic change, driving real improvements in both user satisfaction and product success. Resources Indeed: https://www.indeed.com Qualtrics: https://www.qualtrics.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Zrównoważone projektowanie cyfrowe to tworzenie technologii, stron internetowych i aplikacji w sposób minimalizujący ślad węglowy. Chodzi m.in. o optymalizację kodu, ograniczenie zużycia energii przez serwery, ekologiczne UX/UI i promowanie świadomego korzystania ze zdobyczy cyfrowych. Niestety zdarza się i tak, że firmy pozorują proekologiczne działania i deklarują „zielony design”, podczas gdy w rzeczywistości korzystają z nieefektywnych technologii, a ich serwery absorbują ogromne ilości energii zasilanej paliwami kopalnymi. Czym naprawdę jest „cyfrowa zieleń”? Jak unikać greenwashingu w projektach cyfrowych? W jaki sposób sprawdzić autentyczność działań na rzecz ekologii? Jak powinien wyglądać proces projektowy w duchu zrównoważonego rozwoju? Jak zwiększać świadomość projektantów w tym obszarze? Dlaczego warto angażować specjalistów od ekologii cyfrowej w proces projektowy? Temat „zielonego projektowania” omówiły – UX Researcherka Anna Sieroń (prowadząca) oraz Senior UX Researcherka Agnieszka Wilke-Trochymiak. W ramach cyklu „Prawdy i mity o ekologii. Jak być eko, kiedy jest się zielonym?” przyglądamy się najczęściej powtarzanym mitom na temat ekologii. W świecie pełnym sprzecznych informacji i uproszczonych odpowiedzi pomagamy oddzielić fakty od mitów, dostarczając wiedzy popartej nauką i doświadczeniem ekspertów. Naszym celem jest wspieranie świadomych wyborów oraz pokazanie, jak być naprawdę eko, nawet gdy dopiero zaczynamy swoją przygodę ze zrównoważonym stylem życia. Strefa Designu Uniwersytetu SWPS to projekt popularyzujący wiedzę z zakresu projektowania: produktów, architektury, wnętrz, mody i komunikacji. Pokazuje, czym jest dobre projektowanie i w jaki sposób realizuje ono konkretne potrzeby użytkowników. Więcej informacji o projekcie: https://web.swps.pl/strefa-designu
In questi episodio puoi ascoltare l'estratto di un evento live che abbiamo tenuto riguardo le metodologie di ricerca con gli utenti in caso di budget e risorse limitate
To celebrate the end of Season 3, Mark, Kristen, Dan, and Lauren visit the Okay Team! Lounge, where they have drinks and discuss everything BUT graphic design. Subjects include the upcoming Season 4 of the podcast, some movie reviews, a little bit of reality TV, and gaming. There is a lot of laughter and geeky content with this episode, but they'll back in Season 4 with more design news, guests, and possibly an episode with a class of college graphic design students asking questions on career guidance!So sit back, relax, have a nice drink, and welcome to The Okay Team! Lounge. Host, Producer, & Editor - Mark CelaHost, Director, & Script Writer - Kristen PericleousHost, Social Media Manager, Social Media Content Creator, & Editor - Dan LawsonHost, Website Director - Lauren DeMarks
Listen now on Apple, Spotify, and YouTube.—Kamila has a background in Anthropology and Human Ethology, which has always fueled her curiosity about people and their behaviors. However, she started my career in management consulting at KPMG but quickly realized how much she missed research. That's when she discovered user research and knew it was the perfect fit for her. She joined a software company, Avast, where she worked her way up, learning the ins and outs of the field. After the tech industry faced a wave of layoffs, she took the leap into freelancing. Since then, she has worked with both small teams and large corporations, building a network of clients that keeps me inspired and engaged.Research isn't just work for her—it's what keeps her curious and motivated every day. And when she isn't researching or chatting about it, you probably (won't) find her getting lost in the mountains or exploring remote landscapes.In our conversation, we discuss:* How Kamila moved from an in-house user research role to freelancing and the key factors in making that decision.* Why freelancing is more than just research—covering project management, finances, marketing, and self-discipline.* How to frame your experience in a way that resonates with business-minded clients and attracts the right opportunities.* Understanding pricing models (hourly, project-based, day rate) and how to ensure your work is financially sustainable.* The importance of networking, proactive outreach, and leveraging word-of-mouth to build a steady pipeline of work.Some takeaways:* Freelancing is not just about research; it's a business. Becoming a freelance user researcher means wearing multiple hats—project manager, salesperson, accountant, and marketer. Success depends on mastering these additional skills, not just research expertise, and embracing the unpredictability that comes with being your own boss. Structuring your time and processes efficiently is just as crucial as delivering high-quality research work.* Confidence and stakeholder management are essential skills. One of the biggest differences between in-house and freelance work is the ability to push back on requests, frame research in business terms, and advocate for the right methods. New freelancers should be prepared to confidently lead discussions with clients, translating research findings into language that executives and product teams understand. Without strong stakeholder management, freelance researchers risk being seen as order-takers rather than strategic partners.* Your portfolio should highlight business impact, not just research methods. Potential clients care less about research techniques and more about measurable outcomes. A strong portfolio should emphasize how research influenced revenue, engagement, or decision-making rather than detailing methodologies. Tailoring case studies to align with each potential client's industry and specific challenges will significantly increase the chances of securing work.* Pricing correctly prevents burnout. When setting freelance rates, account for more than just living expenses—consider taxes, health insurance, vacation time, and unpaid work (such as admin and sales). Many new freelancers undercharge and struggle financially as a result, leading to overwork and stress. Planning for financial sustainability early on ensures long-term success and allows for flexibility when taking on projects.* Finding work requires proactive outreach. Clients don't magically appear, and waiting for inbound inquiries is rarely a reliable strategy, especially at the beginning. Successful freelancers attend networking events, directly reach out to potential clients, and sometimes offer small audits or heuristic evaluations to showcase value. A consistent effort in building relationships and demonstrating expertise often leads to referrals, which can become the most stable source of income over time.Where to find Kamila:* LinkedIn: https://www.linkedin.com/in/kamila-boudova-ux/* ADP List: https://adplist.org/mentors/kamila-boudovaThe Impact Membership : A space for user researchers who think biggerYou know your craft. You've run the studies, delivered the insights, and seen what happens when research is ignored. You're ready to go beyond execution and start making real strategic impact but, let's be honest, that's not always easy.That's where the Impact Membership comes in.This is not another free Slack group or a place to swap survey templates. It's a curated community for mid-to-senior user researchers who want to:* Turn research into influence – Get insights to stick, shape product and business strategy, and gain real buy-in.* Break out of the research silo – Learn from peers facing the same challenges and work through them together.* Stay sharp and ahead of the curve – Dive deep into advanced research strategy, stakeholder management, and leadership.Why join now?* You don't have to figure this out alone – Every member is carefully selected, so you're learning alongside people who truly get it.* Get real value, fast – No fluff, no generic advice—just focused conversations, expert-led sessions, and practical guidance you can use right away.* Make it work for you – Whether you want to participate actively or learn at your own pace, there's no pressure—just a space designed for impact without overwhelm.Membership fee: £627/year or £171/quarterThis isn't just about keeping the lights on. Your membership funds exclusive research initiatives, high-caliber events, guest speakers, and a space that actually pushes the field forward.Spots are limited because we keep this community tight-knit and high-value. If you're ready to step up and drive meaningful change through research, we'd love to have you.Interested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I'm always looking to partner with brands and businesses that align with my audience. Reach out to me at nikki@userresearchacademy.com to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe
Not to get all "check your privileges" on you, but if your organization has an in-house research team, or works with a research firm, or even has just one UXR on staff, you gotta count yourself lucky. According to the 2024 State of Research Report by User Interviews, for every one dedicated researcher, there are five PWDRs—that stands for 'people who do research'. So by my math, that means that there's a 1 in 6 chance that one of those PWDRs is you. So if you do identify as a PWDR, you're likely in a situation where you're doing the absolute best job you can doing UXR off the side of your desk, while painfully aware that you don't know what you don't know about doing it better.And since 1 in 6 of us are in this exact position, we held a phenomenal panel event with three renowned user research experts who really get it and want to help. In this recording, you'll learn what good, decent, and great user research looks like, the traits that distinguish good, decent, and great UX design, and useful strategies to connect UX insights to your product's unique selling proposition.Resources from this episode:Subscribe to The Product Manager newsletterConnect with Laura, Steve, and Thomas on LinkedInCheck out Users Know, Portigal Consulting, and Drill Bit Labs
Episode web page: https://bit.ly/3EGU4ZD ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked, host Brent Leary sits down with Melissa Garber, Senior User Experience Researcher at Consumer Reports, to explore the evolving role of AI in UX research and how it's shaping consumer interactions. From developing an in-house conversational AI agent to tackling data privacy concerns, Melissa shares insights on how research can proactively shape AI tools rather than just react to them. She also dives into the challenges of AI adoption, maintaining brand trust, and how understanding consumer journeys is more complex than ever.
It's been a tough couple of years for UX research professionals, and many are considering pivoting their careers within tech or beyond. Leadership coach Tatiana Vlahovic reminds us that researchers plenty of marketable skills that can be applied in other contexts and roles. Challenging as they may be, professional and personal inflection points present opportunities for UXR practitioners and leaders to expand and evolve their careers. During this time of uncertainty, we hope this episode causes listeners to ponder an important question: What do I really want for my career and life, and what will I do to get there? Tatiana Vlahovic is the founder of Nurturing Clarity, a boutique leadership coaching and development firm where she creates custom partnerships for leaders and teams in UX, tech, and beyond to support them through leadership challenges and to open new possibilities. Please support our work! Leave a rating and review, tell your friends, or throw us a few gold doubloons! Links Transcript
This episode of the Career Strategy Podcast features Sarah's interview on the Awkward Silences Podcast by User Interviews. In this episode, Sarah Doody is interviewed by Erin May, the CMO of User Interviews, and John-Henry Forster, who at the time of recording was the SVP of Product at User Interviews. Join them as they dive deep into treating your UX research career like a product and the pivotal strategies to become a UX research manager.
We're revisiting one of our most popular episodes: How to Break into UX Research. Whether you're transitioning from another field or just starting out, Drew and Joe share actionable advice for getting started in UXR without a formal background. From leveraging mentors and building a portfolio to conducting first projects with nonprofits or internal processes, this episode is packed with tips to kick-start your journey. If you or someone you know is looking to enter the world of UX research, this is the perfect episode to share!Send us a textSupport the showSend your questions to InsideUXR@gmail.comVisit us on LinkedIn, Facebook, X (Twitter) or our website, at www.insideUXR.comCredits:Art by Kamran HanifTheme music by NearbysoundVoiceover by Anna V
Episode web page: https://bit.ly/3VNnj2G ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked, host Kerry Johnstone welcomes Veronica Bogdacenco, Channel and Optimization Manager at Tide, a leading UK-based fintech company. Veronica shares her expertise in blending marketing insights with UX strategies to create seamless and effective user experiences. She delves into the challenges of maintaining agility in a fast-growing company, creative approaches to user testing, and how AI is reshaping UX research. From her innovative weekend testing methods to leveraging in-app notifications for user feedback, Veronica provides actionable tips for product teams navigating growth and tight deadlines. She also highlights the importance of quick, iterative research to de-risk decisions and ensure clarity in regulated industries like finance. Whether you're a UX researcher, product manager, or designer, this episode is packed with practical advice for building user-centric products efficiently. What You'll Learn in This Episode: Blending Marketing and UX: How to use qualitative and quantitative data for deeper customer insights. Maintaining Agility in a Growing Organization: Veronica's methods for decentralizing UX research and streamlining processes. Innovative Testing Techniques: The power of weekend tests, external testers, and in-app notifications to gather feedback without disrupting workflows. AI in UX Research: How AI can enhance UX processes by automating tasks like feedback summaries and detecting emotional responses. Working in Regulated Industries: Key considerations for ensuring clarity and transparency in customer-facing designs. Scaling UX Practices: Strategies to embed UX testing into workflows as teams and product portfolios expand.
Ioana and Lena explore the design market for 2024-2025, highlighting key trends, in-demand skills, and insights to help you navigate and thrive in this dynamic industry. This episode was recorded in partnership with Wix Studio. In this episode: 0:59 Episode starts 1:54 Wix Sponsorship 4:46 How did Lena get into recruitment, and what's her background? 9:17 What's the current state of the design industry? 17:06 Are specialized roles still relevant? 19:23 In light of economic downturns and layoffs, why are job openings showing signs of recovery? 26:20 What does this mean for aspiring designers? Is pursuing a UX career still viable for newcomers? 32:34 What skill sets are hiring managers prioritizing in 2025? Are technical skills being overshadowed by AI? 39:46 What advice can you share about storytelling and pitching, and where can people find freelance opportunities? 45:41 How can listeners connect with you? About the guest: Lena Kul is a Recruitment & Job Search Advisor, recently she founded /kuːl/ - Boutique Recruitment & Job Search Advising agency. With years of experience scaling Product Design and UXR teams in demanding, designer-driven hyper-growth environments, she has successfully hired dozens of talented individuals from FAANG companies and other renowned organizations, including Spotify, Zendesk, Shopify, and Booking. comShe is offering a range of tailored advising services designed to support companies in their growth, and career development of job seekers in Product Design and UX Research. She also has a course Master Your Product Design and UX Research Job Search Check out Lena's website and articles. Lena's Five newsletter Lena's course "Product Design Career Accelerator: Navigate Your Next Career Step" Check out these links: Ioana's AI Goodies Newsletter Join Anfi's Job Search community. The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey. Enroll in Ioana's AI course "**AI-Powered UX Design: How to Elevate Your UX Career"** on Interaction Design Foundation with a 25% discount. ❓Next topic ideas: Submit your questions or feedback anonymously here Links:
Michael Margolis has been a UX research partner at Google Ventures (GV) for nearly 15 years. He has developed a unique approach to helping startups identify their “bullseye customer”—the specific subset of their target market who initially is most likely to adopt their product. Michael has conducted over 300 hands-on research sprints with GV portfolio companies across various industries and helped develop the “design sprint” process made famous by the book Sprint. In our conversation, we discuss:• The step-by-step process of running a bullseye customer sprint• The most common mistakes founders make when picking their first customers• Practical tips for conducting effective customer interviews• How to create simple but effective prototypes for user research• The power of “watch parties” in aligning teams around customer insights• How to apply these methods beyond typical tech startups—Brought to you by:• Eppo—Run reliable, impactful experiments• Paragon—Ship every SaaS integration your customers want• Enterpret—Transform customer feedback into product growth—Find the transcript at: https://www.lennysnewsletter.com/p/finding-your-bullseye-customer-michael-margolis—Where to find Michael Margolis:• X: https://x.com/mmargolis• LinkedIn: https://www.linkedin.com/in/mmargolis/• Website: https://www.learnmorefaster.com/• Medium: https://medium.com/@mmargolis—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Michael's background(09:11) Bullseye customers vs. ideal customer profiles (ICPs)(12:32) An overview of the bullseye customer sprint(20:56) When to use the bullseye customer sprint(22:19) Step one: Agree on goals and key questions(23:48) Step two: Define your bullseye customer(25:52) The importance of a narrow target audience(29:00) An example of step two in action(38:24) Narrowing attributes and exclusion criteria(43:28) Step three: Recruiting and compensating participants(56:11) Step four: Creating effective prototypes(01:01:10) Step five: Drafting your interview guide(01:08:49) Step six: The watch party method(01:19:40) Common pitfalls and final thoughts(01:24:43) Closing thoughts and where to find Michael—Referenced:• Learn More Faster: How to Find Your Bullseye Customer and Their Perfect Product: https://www.learnmorefaster.com• Alcoa: https://www.alcoa.com• Dupont: https://www.dupont.com• Ericsson: https://www.ericsson.com• Google Ventures: https://www.gv.com/• Kate Aronowitz on LinkedIn: https://www.linkedin.com/in/katearonowitz/• Vanessa Cho on LinkedIn: https://www.linkedin.com/in/veecho/• How to kickstart and scale a consumer business—Step 2: Identify your super-specific who: https://www.lennysnewsletter.com/p/consumer-business-super-specific-who• When enough is enough | Andy Johns (ex-FB, Twitter, Quora): https://www.lennysnewsletter.com/p/when-enough-is-enough-andy-johns• Zipline for health care: https://www.flyzipline.com/solutions/healthcare• Jobs to Be Done framework: https://www.christenseninstitute.org/theory/jobs-to-be-done• User Interviews: https://www.userinterviews.com/• Respondent: https://www.respondent.io/• Flatiron Health: https://flatiron.com/• How to identify your ideal customer profile (ICP): https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer• Gong: https://www.gong.io• Linear: https://linear.app• Gusto: https://gusto.com/• Humble Inquiry: The Gentle Art of Asking Instead of Telling: https://bookshop.org/p/books/humble-inquiry-second-edition-the-gentle-art-of-asking-instead-of-telling-edgar-h-schein/14739375• Figma: https://www.figma.com—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
To explore how is AI shaping UX research and analysis, host Therese Fessenden shares two interviews on the topic; one with Savina Hawkins, Co-founder of Altis, and one with Caleb Sponheim, UX Specialist at NN/g. In this episode we explore the opportunities AI presents for enhancing productivity and innovation in UX work, alongside the risks and challenges it brings. Savina & Caleb offer practical advice on how UX professionals can leverage AI tools effectively and remain competitive in their field. Learn more about Altis Learn more about Caleb Sponheim, PhD Get trained on using AI for UX work: Practical AI for UX Professionals Course NN/g Articles on Artificial Intelligence Caleb's Favorite Resources: Optimistic Perspective: Ethan Mollick's One Useful Thing. Skeptical Perspective: Ed Zitron's Where's Your Ed At. Weekly Newsletter
In this episode, Kate Moran, VP of Research & Content at Nielsen Norman Group, joins us for a drink and a chat about the world of UX Research. We discuss the fortuitous start of her work at NN/g, a graduate thesis with an 'audience of one' in Jakob Nielsen himself, which eventually led to her present day role as the group's de facto Editor-in-Chief. We then discuss how her work researching and understanding the complicated relationship between UX and AI, and the perils it brings younger practitioners, can be offset by the all-important differentiator for creatives in general: taste. Finally, we talk about the important role NN/g plays, now even more than ever, in bringing an authentic voice to the discussion of the interplay between technology, design, culture, and psychology. A very important and timely discussion...enjoy! Drinks: Devil's Purse Brewing Co. Handline Kolsch, Atlas Brew Works Dance of Days Pale Ale, Oyster Bay New Zealand Marlborough Sauvignon Blanc Links: https://www.nngroup.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/whatbubblesup/support
Explore new work methods including AI generated research.Speakers:– Carlos F. Wydler, Head of Design at iwoca– Joe Cahill, Experience Design Manager at UnqorkHost: Agata Rączewska, Innovation Consultant & Client Partner at NetguruThis session was a part of Disruption Forum Design Horizons.
Lauren Kaplan is a sociologist and writer. She earned her PhD in Sociology at Goethe University Frankfurt and worked as a researcher at the University of Oxford and UC Berkeley. The Impact of UX Research in the AI Space // MLOps Podcast #272 with Lauren Kaplan, Sr UX Researcher. // Abstract In this MLOps Community podcast episode, Demetrios and UX researcher Lauren Kaplan explore how UX research can transform AI and ML projects by aligning insights with business goals and enhancing user and developer experiences. Kaplan emphasizes the importance of stakeholder alignment, proactive communication, and interdisciplinary collaboration, especially in adapting company culture post-pandemic. They discuss UX's growing relevance in AI, challenges like bias, and the use of AI in research, underscoring the strategic value of UX in driving innovation and user satisfaction in tech. // Bio Lauren is a sociologist and writer. She earned her PhD in Sociology at Goethe University Frankfurt and worked as a researcher at the University of Oxford and UC Berkeley. Passionate about homelessness and Al, Lauren joined UCSF and later Meta. Lauren recently led UX research at a global Al chip startup and is currently seeking new opportunities to further her work in UX research and AI. At Meta, Lauren led UX research for 1) Privacy-Preserving ML and 2) PyTorch. Lauren has worked on NLP projects such as Word2Vec analysis of historical HIV/AIDS documents presented at TextXD, UC Berkeley 2019. Lauren is passionate about understanding technology and advocating for the people who create and consume Al. Lauren has published over 30 peer-reviewed research articles in domains including psychology, medicine, sociology, and more.” // MLOps Swag/Merch https://mlops-community.myshopify.com/ // Related Links Podcast on AI UX https://open.substack.com/pub/aistudios/p/how-to-do-user-research-for-ai-products?r=7hrv8&utm_medium=ios 2024 State of AI Infra at Scale Research Report https://ai-infrastructure.org/wp-content/uploads/2024/03/The-State-of-AI-Infrastructure-at-Scale-2024.pdf Privacy-Preserving ML UX Public Article https://www.ttclabs.net/research/how-to-help-people-understand-privacy-enhancing-technologies Homelessness research and more: https://scholar.google.com/citations?user=24zqlwkAAAAJ&hl=en Agents in Production: https://home.mlops.community/public/events/aiagentsinprod Mk.gee Si (Bonus Track): https://open.spotify.com/track/1rukW2Wxnb3GGlY0uDWIWB?si=4d5b0987ad55444a --------------- ✌️Connect With Us ✌️ ------------- Join our slack community: https://go.mlops.community/slack Follow us on Twitter: @mlopscommunity Sign up for the next meetup: https://go.mlops.community/register Catch all episodes, blogs, newsletters, and more: https://mlops.community/ Connect with Demetrios on LinkedIn: https://www.linkedin.com/in/dpbrinkm/ Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenmichellekaplan?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
Episode web page ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- Show Notes In this episode of Insights Unlocked, we sit down with Steve Portigal, a seasoned user researcher, author, and host of the Dollars to Donuts podcast, to discuss how the field of user research has evolved over the past 20 years. Steve shares his unique perspective on the significant changes that have shaped the industry, from the rise of in-house research teams to the impact of remote work on research methodologies. He also delves into the crucial difference between analysis and synthesis in research and offers practical advice for improving research outcomes. Whether you're a new researcher or a seasoned expert, Steve's insights will help you navigate the dynamic and sometimes challenging world of UX research. Key Themes and Ideas: The Growth of User Research: Steve reflects on how user research has grown from a niche, obscure practice to a well-established community of professionals. This growth has led to increased knowledge sharing through conferences, books, meetups, and podcasts, creating a stronger foundation for collective learning and debate. The Shift from Agencies to In-House Research Teams: One of the biggest shifts Steve discusses is the transition from research being outsourced to agencies and consultants to now being managed by in-house teams. While this change has brought research closer to the core of business decisions, it has also altered the dynamics of advocacy and how researchers communicate findings within organizations. The Impact of Remote Work and Research: With the rise of remote work, especially during the pandemic, remote research has become the default method. While this has expanded opportunities for inclusion and collaboration, Steve cautions that the loss of in-person interactions may limit researchers' ability to fully understand user behaviors and experiences. The Importance of Synthesis in Research: Steve emphasizes the often-overlooked distinction between analysis and synthesis in research. While analysis involves breaking down information, synthesis requires recombining that data into new insights and frameworks that can drive innovation. Steve provides tips on how researchers can improve their synthesis process by allowing time for deeper exploration and collaboration. Practical Advice for New Researchers: For those new to the field, Steve encourages embracing the growing community of UX researchers. He suggests seeking mentorship, engaging in networking, and experimenting with different ways of participating in the community, whether through writing, podcasts, or small peer groups. Looking Ahead: The Future of Research-Led Companies: Steve offers a thought-provoking idea about the possibility of research-led companies emerging in the future. He imagines a world where research isn't just a service within organizations but a driving force behind product and service innovation. Episode Links: Steve Portigal's Books: Interviewing Users and Doorbells, Danger, and Dead Batteries Dollars to Donuts Podcast Discount Code for Interviewing Users: Use "UNLOCKED" at checkout on Rosenfeld Media for 10% off Steve's Website LinkedIn
Today, I'm chatting with Lawton Pybus and Thomas Stokes, UX Research veterans and founders of Drill Bit Labs, a research strategy consultancy. They have also researched and authored several UX industry meta-reports and educational articles that can help UX researchers, designers, and UCD leaders stand out from the crowd. In this riveting episode, we explore:
Dalia El-Shimy, Director of UX Research at Wise, presents a framework for navigating product decision-making with confidence—from daily product decisions to the most complex and high-risk scenarios. Dalia shares how to classify decisions based on their level of risk and reversibility, along with questions and tactics to help determine the type of research or insights needed to better inform those decisions.About Dalia:Dalia is an engineer-turned-academic-turned-user-researcher. She is the Director of UX Research at Wise and the former Head of UX Research at Miro, where she helped build the team and discipline from the ground up. She started her career as a human-computer interaction researcher, then joined Shopify, where she helped scale the UX Research practice from a few researchers to a team of 60+ strong and co-led the craft across the entire organization. When she's not busy asking too many questions, she enjoys baking, eating, reading, and obsessing over all things David Bowie.Connect with Dalia:You can follow Dalia on LinkedIn or check out her website.Resources: Make Better Decisions by Thomas H. DavenportThis Is How Successful People Make Such Smart Decisions by Jeff HadenBrand Chu on MediumGamestorming by Dave Gray, Sunni Brown, and James Macanufo Follow Maze on Social Media:X: @mazedesignHQInstagram: @mazedesignHQLinkedIn: https://www.linkedin.com/company/mazedesignTo get notified when new episodes air, subscribe at maze.co/podcast.See you next time!
Listen now on Apple, Spotify, and YouTube.— Ruby Pryor is the founder of Rex. Rex is a UX research and strategic design consulting firm. Ruby has worked in Design and Customer Experience for a decade across Australia and Asia. Her previous experience includes working for Boston Consulting Group, Grab and Nous Group. She is a recognized global expert, has spoken at UX conferences in 6 countries and has been interviewed on CNA. In our conversation, we discuss:* Why cultural localization of apps/products is so important * UX Research's strategic role within organizations* The importance of mitigating risk through UX research* The need to collaborate across teamsRuby is hosting a new cohort for her Write for Impact course: https://maven.com/rexperience/writingforimpact (Use NIKKI20, which Ruby generously shared, and get a 20% discount)Some takeaways:* UX researchers should advocate for deeper localization efforts, ensuring the product experience feels natural and intuitive for users in different regions. For instance, reviewing user flows with regional preferences in mind or conducting localized user research can help prevent alienating non-US users.* UX researchers should participate in early product strategy discussions to ensure localization and other user-focused decisions are embedded from the start, reducing costly missteps. They should also actively engage with business and strategy teams, framing research insights around risk reduction and business opportunities. Being part of the conversation early can help UX researchers influence decisions like feature prioritization and product launches in new markets.* Demonstrating the tangible value of UX research can be difficult because it often prevents negative outcomes that aren't immediately measurable. Document the decisions before and after research to show their impact. Track the changes made after research insights are applied. For example, if a feature that was initially prioritized is deprioritized due to research findings, quantify the potential cost savings in terms of development time and resources to showcase the value of your work.* UX researchers often limit their collaboration to product teams but should also connect with business operations and strategy departments to align research insights with broader business goals. Seek out opportunities to network and collaborate with stakeholders in business strategy, operations, and marketing. Understanding their goals can help researchers align their findings with broader organizational objectives, increasing the overall impact of UX research.* A core part of UX research is mitigating risk by identifying potential usability issues before they reach the market, but this impact often goes unnoticed because it prevents problems rather than solves them. Keep a clear record of what decisions would have been made without research insights, and show how research prevented potential errors, resource waste, or user frustration. This can help quantify the “hidden” value of your research efforts.Where to find Ruby:* Website: www.rexhq.io and www.rubypryor.com * LinkedIn: https://www.linkedin.com/in/ruby-pryor/* Impact sizing masterclasses: https://www.rexhq.io/masterclasses This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe
Tu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify !Morgane est Content Design & UX Research Manager chez OpenClassrooms.Morgane fait des études de communication à l'ISCOM, par opportunité, puis travaille rapidement en agence comme chef de projet. Durant cette période, elle travaille dans multiples secteurs et marques, sur de multiples supports et découvre de nouveaux corps de métier. Elle y apprend une grande rigueur de travail et développe sa curiosité pour comprendre le rôle des gens qui l'entoure et leur façon de travailler.Après 4 années en agence, Morgane veut découvrir d'autres choses et à l'opportunité de rejoindre leboncoin, en tant que chez de projet mobile Android. Un métier et une organisation totalement différente de ce qu'elle a connu jusqu'alors : elle travaille en étroite relation avec les développeurs et suit les évolutions de l'application au quotidien.Quelques mois après son arrivée, Morgane est arrêtée, puis passe en mi-temps thérapeutique pendant plusieurs années. Au même moment, une réorganisation voit l'équipe UX Design se constituer. Morgane décide de la rejoindre, sans savoir dans quoi elle s'embarque. Elle apprend le design sur le tas, grâce à des intervenants externes, de nombreuses lectures et l'aide de ses collègues. Cependant, elle comprend rapidement que sa valeur n'est peut être pas dans la création de maquette et qu'elle doit trouver sa place et ce qu'elle peut apporter à son équipe.Plus sa réflexion avance, plus Morgane réalise que valeur ajoutée se trouve autour du contenu. En se rendant compte que le contenu n'est pas homogène sur la plateforme, Morgane propose des évolutions et prend de plus en plus le rôle de Content Designer. Jusqu'au rôle où elle et sa manager se rendent compte qu'elle occupe vraiment ce rôle, qui devient son titre officiel. Après 6 années chez leboncoin, Morgane a envie de changement et souhaite travailler avec d'autres Content Designers pour progresser. C'est à ce moment là qu'OpenClassrooms la contacte et qu'elle les rejoint, en tant que Manager de l'équipe Content Design. Elle engage alors une vaste réflexion sur l'organisation, le fonctionnement et la structure de son équipe : plutôt que d'être une équipe support - qui intervient qu'on on lui demande -, elle réintègre les squads et travaille tout au long du processus produit.Suite à un plan de départ volontaire, l'équipe de Morgane se réduit. Elle récupère alors le management de l'équipe User Research et Design Ops, un choix qui fait sens pour elle pour favoriser la communication au sein de l'équipe design. On aborde la formation de son équipe, mais également des autres équipes pour monter en compétences sur le Content Design et la User Research afin d'être indépendantes et de laisser Morgane et son équipe se concentrer sur les missions à forte valeur ajoutée. Dans la continuité, on parle de la place grandissante de l'intelligence artificielle qui permet, encore une fois, de donner de l'indépendance aux équipes et de permettre à Morgane et son équipe de se concentrer sur l'essentiel. Les ressources de l'épisodeThe Making of a Manager , Julie ZhuoThe Content Strategy PodcastBeyond The Cover Les autres épisode de Design Journeys#15 Audrey Hacq, Design Director @ OpenClassrooms#79 Mélanie Meng, Staff UX Designer @ leboncoinConcrètement, comment l'IA peut simplifier les process design ?Pour contacter Morgane LinkedIn
Featuring Dr. Ari Zelmanow, Head of Product and UX Research at Twilio, we'll talk about why democratization of research is happening, what it is, and what it means for researchers in the field. We'll hear about how Ari is implementing it at his company and what researchers need to know about it.You can learn more about Ari at influentialresearcher.comSend us a textSupport the showSend your questions to InsideUXR@gmail.comVisit us on LinkedIn, Facebook, X (Twitter) or our website, at www.insideUXR.comCredits:Art by Kamran HanifTheme music by NearbysoundVoiceover by Anna V
A lack of standardized definitions for UX research roles and levels across companies presents a challenge for job searches, hiring, promotions, and career planning. Amy chats with Lawton Pybus and Thomas Stokes of Drill Bit Labs about their research on the state of UXR job leveling, qualifications, responsibilities, and compensation for IC and manager roles. Join us for a fun discussion of what they learned and actionable recommendations for how you use their new data-driven leveling framework to design a more effective and efficient job search, hiring process, team leveling infrastructure, and UXR career plan. Plus some an update on the UXR job market. Come for the insights, stay for the research nerdery. Please support our work by leaving a rating and review, telling your friends, or throwing us a few gold doubloons! Links Transcript The research: What we can learn from UX Research job descriptions (three part series) Drill Bit Labs Newsletter
In this episode The Team speaks with Highmark Health UX (User Experience) Researcher Autumn Gilbert!Host, Producer, & Editor - Mark CelaHost, Director, & Script Writer - Kristen PericleousHost, Social Media Manager, Social Media Content Creator, & Editor - Dan LawsonHost, Website Director - Lauren DeMarks
In this episode, we talk about:The role misaligned incentives play in security behaviors.How Serge and his team approach security-focused UX research. Looking upstream at the security decisions made by software engineers and, in turn, the situations they are often placed in due to resource constraints and competing priorities at their organizations.Learning from other industries with highly-skilled professionals (shout-out to the humble check list!)Regulations and policy changes will likely place greater liability on the organizations shipping software.Serge Egelman is the Founder and Chief Scientist at AppCensus and Research Director at International Computer Science Institute (ICSI). He's written countless research papers on usable security and privacy. Most recently, his research centers around improving the user experience for users who are responsible for safeguarding their customer's data (such as software engineers).
Drew and Joe will answer a listener question about when our listener should be offering clients Market Research vs. UX Research? How should you tackle when a client has already decided to build something and they want to move right into testing prototypes? Drew and Joe will also offer their takes on Market vs. User Research and if it matters which one you're actually doing.Send us a textSupport the showSend your questions to InsideUXR@gmail.comVisit us on LinkedIn, Facebook, Instagram, X (Twitter) or our website, at www.insideUXR.comCredits:Art by Kamran HanifTheme music by NearbysoundVoiceover by Anna V
UX research veteran Corey Lebson shares insights on the field's evolution, AI's impact, and the importance of community in this engaging podcast episode. He discusses balancing rigorous research with business needs, overcoming imposter syndrome, and fostering collaboration between researchers and product managers. Pressman's psychology background and decades of experience offer valuable perspectives on creating user-centric products in today's fast-paced tech landscape.
Do You Really Need a UX Researcher on Your Product Team? There are no easy answers on this podcast as we react to a provocative LinkedIn post. On this episode, Product Manager Brian and Enterprise Business Agility Coach Om debate the merits and challenges of having dedicated UX researchers on product teams. Listen as we explore:Are UX researchers a must-have or a luxury? Can product managers develop research skills?Does short-term thinking undervalue the impact of UX research?Could UX researchers upskill product teams?Join us for a delightfully balanced discussion about product management, UX professionals, and agile teams.= = = = = = = = = = = =Watch it on YouTube= = = = = = = = = = = =Subscribe to our YouTube Channel:https://www.youtube.com/channel/UC8XUSoJPxGPI8EtuUAHOb6g?sub_confirmation=1Apple Podcasts:https://podcasts.apple.com/us/podcast/agile-podcast/id1568557596Spotify:https://open.spotify.com/show/362QvYORmtZRKAeTAE57v3Amazon Music:https://music.amazon.com/podcasts/ee3506fc-38f2-46d1-a301-79681c55ed82/Agile-Podcast= = = = = = = = = = = =Toronto Is My Beat (Music Sample)By Whitewolf (Source: https://ccmixter.org/files/whitewolf225/60181)CC BY 4.0 DEED (https://creativecommons.org/licenses/by/4.0/deed.en)
In this episode of Now That's Significant, host Michael Howard, Head of Marketing at Infotools, speaks with Naomi Grewal, who recently joined LinkedIn as Director of UX Research. Naomi shares her extensive career journey, insights from her roles at leading tech companies, and her perspective on the evolving field of UX research. Naomi's background includes leading research teams at Meta (formerly Facebook), Uber, Pinterest, and Workday, as well as academic roles at SurveyMonkey and Ipsos. With a PhD in cognitive psychology and a teaching role at USC, Naomi offers a unique blend of academic rigor and practical experience. Key takeaways from this episode: 1. Career Journey and Expertise: With her journey in the insights industry including considerable time in academia, Naomi was able to bring fresh perspectives into her work. She since gained a wealth of knowledge and experience in UX research and cognitive psychology experience which has enabled her to go on to lead research teams in some exciting tech companies. 2. Importance of Research Integration: Naomi emphasizes the value of integrating research within organizations. She points out that while research skills are essential, they must be complemented by excellent communication and cross-functional collaboration to be effective in a business context. 3. Applied Psychology in the Workforce: Naomi discusses how applied psychology can be leveraged in various industries. She teaches foundational principles at USC that prepare students for diverse careers in UX and market research, underscoring the importance of understanding human behavior in business applications. 4. Emerging UX Trends: The future of UX research includes greater use of AI and personalization. Naomi highlights trends such as AI-driven automation, which streamlines user experiences, and the integration of mixed methods for holistic insights. These advancements are set to transform how researchers and businesses understand and interact with users. 5. Big R Concept: Naomi introduces the idea of 'Big R,' positioning research as a strategic function that spans multiple areas within a company, from market research to people research and UX. This holistic approach aims to elevate the role of research in driving informed decision-making across all levels of an organization. Check out more episodes of Now That's Significant on major podcast platforms and stay informed about the evolving landscape of consumer behavior and technology. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.
Episode web page ----------------------- >>> Insights Unlocked audience survey
How will you recruit the sample? Will I get to review the discussion guide? Hiring an agency to handle your research is a big decision. In this episode, Drew and Joe discuss what questions they would ask an agency before bringing them in to handle UX Research.Send us a Text Message.Support the Show.Send your questions to InsideUXR@gmail.comVisit us on Linkedin, Facebook, Instagram, X (Twitter) or our website, at www.insideUXR.comCredits:Art by Kamran HanifTheme music by NearbysoundVoiceover by Anna V
Ari Zelmanow shares insight into his life as a police detective, how he transformed into a PhD and then UX researcher, and how researchers can become strategic partners. Highlights include: What insight did your time as a detective give you into your fellow humans? How do you communicate the value of research to the business? What is the most impactful way to present research findings? Why is it important to associate a level of certainty with research findings? What is the most important thing for researchers to focus on right now? ====== Who is Ari Zelmanow? Ari is he Head of UX Research at Twilio, where he leads the ‘small but mighty' research and research ops teams for the industry-leading platform that efficiently powers customer engagement, marketing and innovation. He is also the Managing Director of Customer Forensics, where he helps companies to capture and keep more customers - informed by his time in the research field, and former life as a metropolitan police detective. Ari has also held a number of senior research roles, including as vice president of analytics, research and insight at Gtmhub, As a UX research manager at Indeed, a director of analytics, research, and insights at Panasonic, and as a UX and Market Research Lead at Twitter. Complementing Ari's decade of experience as a police detective and years in the field as an applied researcher and research manager, he holds a Bachelor of Arts in Liberal Studies, a Master of Science in Criminal Justice, and a PhD in Cognitive Psychology. ====== Find Ari here: LinkedIn: https://www.linkedin.com/in/zelmanow/ Personal website: https://arizelmanow.com/ Customer Forensics: http://customerforensics.com/ Blog: https://zelmanow.medium.com/ X: https://twitter.com/arizelmanow The Influential Researcher course: https://maven.com/interrogate/the-influential-researcher ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/
Aurelius Podcast - Episode 69 highlights with Teresa Cain: - Evolution of the Product Management role over the years - Tips for collaboration between UX Research and Product Management - Vital role of UX research in product strategy - Stakeholder engagement in the prioritization and delivery of and UX Research - How to solve problems in 2 hours
This week Ivy Slater, host of Her Success Story, chats with her guest, Monica Dreger. The two talk about her intrigue with the complexities of the human mind, the importance of keeping a sense of humor in navigating life's obstacles, and how to achieve your authentic success through the power of your own inner voice. In this episode, we discuss: How her career got started with an interest and intrigue with the human mind, and launched her into purposeful initiative into the corporate world The many brands that her journey has brought her to work with, and how she made it to Airbnb How she has manages to lead her family as well as her business career What the term VUCA means, and why it requires resilience Why it's so important to keep a sense of human when navigating life's obstacles Helpful tips from Monica in embracing the benefits of your disability How to achieve authentic success through your own inner voice Monica currently oversees all worldwide research initiatives for Airbnb where she created a foundation for company growth and inspired a new insights-driven philosophy. She built the team and vision for the first centralized research function at Airbnb and manages a diverse subteams of Consumer Insights, UX Research, Trends & Foresight, and Neuroscience Research. She has previously held senior roles with other iconic companies including Mattel (where she oversaw the Barbie transformation), Unilever (Dove and Axe transformations) and Nickelodeon. Intellectually curious and passionate to make a change, Monica's focus has always been to use research as a catalyst for change, both inside the corporation and the world at large. Outside the corporate world, Monica is a volunteer advisor for a bereavement center, a Board member for The Conference Board and she has successfully launched and sold “Culture Baby” an online retailer of globally sourced kids apparel.
Erin is joined by Auzita Irani, a research manager at AirBnB to discuss being a more efficient user experience researcher. In today's work world, resources—time, budget, headcount—always seem to be in limited supply. How can we balance these things along with other important elements of our research practices? Auzita has been thinking about "doing more with less" for a long time and shares practical strategies.After discussing the challenges facing today's UX researcher, the conversation shifts to what Auzita has seen work for researchers, both those working in large and small companies. Erin and Auzita touch on tools (like AI), tactics (like prioritization frameworks), and collaboration approaches to work more productively with stakeholders and teammates. They also discuss burnout's effects and the ways of combatting it.Finally, Erin and Auzita make some predictions on where UX is headed in the months and year ahead, and what these trends might mean for our work.Episode Highlights03:53: Challenges and strategies of "doing more with less"11:23: Addressing time and deadline constraints21:38: Failure modes and avoiding burnout32:05: Balancing tactical and strategic work38:21: Emphasizing your research's impact44:57: Adapting to blurred work boundariesAbout Our GuestAuzita has a background in computer engineering and Human Computer Interaction. She currently leads teams dedicated to optimizing customer support experiences and developing cutting edge AI tooling solutions at Airbnb. Prior to this she led the research and annotation teams at Sprig working on streamlining the process of obtaining real-time insights for product teams.More Resources on Research EfficiencyScaling yourself while combatting burnoutDoing user research on any budgetA blueprint for scaling UX research
Aurelius Podcast - Episode 68 highlights with Jon Fukuda: - The ROI of UX, Research and DesignOps - Triple forces of change: Economics, Technology and Culture - Mitigating business risk through UX - Future outlook of the UX, Research and Product industry
It's our 150th episode! To celebrate, we brought together three thought leaders for a discussion about UX research's future. Erin and Carol are joined by Judd Antin, Dave Hora, and Christiana Lackner, who bring over 40 years of combined experience in UX research, both as practitioners and leaders. This wide-ranging conversation combines our guests' reflections on the trends that brought UX to its current moment with an analysis of what the future holds—and how we can prepare ourselves (and our teams) for it. From strategies on creating more business value for our work to tips for creating stronger cross-functional partnerships, this conversation will equip you with practical steps to future-proof your research practice.Episode Highlights09:28 - The evolution of the UX research industry15:48 - Adapting UX methods for team dynamics21:56 - Balancing our focus between the business and the user30:45 - The role of UX research in fostering shared understanding 41:18 - Planning strategically and anticipating team needs47:27 - The promise of AI for user experience professionalsAbout Our GuestsJudd Antin is an executive coach, consultant, advisor, writer, and teacher, leveraging his 15 years of experience as a research, design, and product executive at top companies (Meta, Airbnb) and his PhD in Social Psychology & Information Systems from UC Berkeley to help individuals and organizations achieve their goals and overcome their challenges.Dave Hora is the founder of Dave's Research Co. where he helps product teams drive critical initiatives with the right mix of data, insight, and common sense. He began professional research work in 2011, eventually starting the practice as the first research hire at six companies, including PlanGrid and Instacart.Christiana Lackner is a UX research leader and dot connector. She's building research maturity within organizations so that teams involve the right people, ask the right questions, and act on the answers.More Resources on the Future of UX ResearchThe role AI will play in the future of UXRConnecting UX research to business revenueThe 2023 State of User Research Report
Episode web page ----------------------- The Human Insight Summit (THiS) PROMO Code The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register. ----------------------- SHOW NOTES: Host: Andy MacMillan, CEO of UserTesting Guest: Jakob Nielsen, UX pioneer and founder of UX Tigers Summary: In this enlightening episode of Insights Unlocked, host Andy MacMillan converses with Jakob Nielsen, a renowned figure in the UX world. Known as the “King of Usability,” Nielsen shares his thoughts on the commoditization of UX, the role of AI in transforming digital experiences, and offers crucial career advice for UX professionals. Key Themes & Topics: AI as the Integration Glue: Nielsen explains how AI can unify fragmented digital experiences—improving the user's experience—by integrating various applications and platforms, particularly through natural language processing and image recognition. “The hope is that AI can actually become the integration glue that will put this fragmentation together again, like a jigsaw puzzle” The Commoditization of UX: Nielsen discusses how AI-created efficiencies is dropping the costs for UX research, making it more accessible, reducing skill gaps and allowing a broader range of professionals to contribute to UX tasks. Career Advice for UX Professionals: Embrace the evolving nature of the industry and focus on becoming highly specialized in a specific domain. Join small, agile teams that are empowered and can move quickly, akin to superhero teams. “Try to get on some of those fast-moving, very high efficient, very empowered, augmented, accelerated product teams”. Democratization vs. Amateurization of UX: Nielsen prefers the term "amateurization" over "democratization," emphasizing that more people can now engage in UX without necessarily being experts. “I don't care what people's job title is. I care that they use these methods of user research and iterative design” . AI in UX Research and Design: AI significantly enhances ideation by generating numerous ideas rapidly, aiding in analysis by converting qualitative data into quantitative insights. “Ideation is free with AI, so just ask for as many ideas as you feel like having time to read” . Future of UX Teams: Nielsen predicts a shift towards more efficient, smaller teams with enhanced capabilities due to AI, reducing the need for extensive management hierarchies. “We will start having very, very efficient product teams, quite likely very small product teams that can accelerate immensely how fast they ship”. Quotes: "Accept how the world is evolving and find your best place in that rather than resist it" - Jakob Nielsen "AI can vastly increase usability by integrating fragmented user experiences" - Jakob Nielsen "The synergy of collaboration between human and AI is where the future lies" - Jakob Nielsen Where to Learn More: Follow Jakob Nielsen's latest insights on his new website, UX Tiger, and subscribe to his newsletter for weekly updates.
In this episode, Erin and Carol sit down with Tyler Wanlass, lead product designer at CommandBar, to explore practical strategies for conducting user research without a dedicated research team. They dig into techniques that designers and product managers can use to gather valuable insights efficiently, especially in resource-constrained environments. Tyler's approach is scrappy, flexible, and creative. Tyler shares some of the tools that create his research toolkit, including efficient note-taking, creative approaches to participant recruitment, and mixed-methods continuous discovery methods. He explains how session recordings and account impersonation can offer deeper insights when primary research isn't possible. Tyler reinforces the value of proactive research, such as social listening and competitive analysis.This is a useful conversation for anyone without "researcher" in their title, but who wants to increase their customer engagement, build more thoughtful products, and do so in a way that respects both budgets and timelines.Episode Highlights03:16 - The scrappy mindset: learning from real-life experiences10:21 - Broadening perspective through cross-industry inspiration16:12 - Proactive user research for connecting and learning24:17 - Streamlining customer feedback with TL;DR summaries36:51 - Tools and tactics for customer insights44:09 - The importance of pricing and packagingAbout Our GuestTyler design interfaces for software products, builds internet businesses, and occasionally writes books. In his off time he's renovating a 100 year old Victorian house in the Pacific Northwest. In a past life he designed video games.More Resources on UX Research for Designers and PMsThe Product Manager's Guide to UX ResearchThe UX Designer's Guide to ResearchUncomplicated Recruitment for Non-Researchers"People Who Do Research," a Discovery Study
Episode web page The Human Insight Summit (THiS) PROMO Code The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register. Episode Show Notes Hosts: Andy MacMillan, CEO of UserTesting, and Nathan Isaacs, Senior Manager for Content Production Guest: Judd Antin, Executive Coach, Consultant, ex-Airbnb, Meta, Yahoo Episode Summary: Join hosts Andy MacMillan and Nathan Isaacs as they engage in a compelling conversation with Judd Antin about the evolution of UX research. Judd, known for his influential article "The UX Research Reckoning Is Here," shares his insights on the necessary transformation within the UX research discipline. This episode delves into the balance between micro and macro research, the impact of AI, and the critical role of leadership in driving innovation and business value. Key Themes and Ideas: Introduction to Judd Antin: Overview of Judd's extensive experience leading design research teams at major tech companies. Introduction to his article "The UX Research Reckoning Is Here" and its impact on the UX community. Reflection on the UX Research Reckoning: Judd's reflections on the changes in the UX landscape since the publication of his article. Discussion on the evolution from middle-range research to a more balanced approach that includes both tactical (micro) and strategic (macro) research. Micro vs. Macro Research: Importance of micro-level research for direct business impact, such as usability studies and user sessions. The role of macro-level research in aligning with long-term strategic business decisions and engaging with executives. Challenges in the UX Industry: Ongoing economic uncertainties and shifts in focus affecting UX research investments. The necessity for UX researchers to align more closely with business needs and demonstrate clear value. AI and Its Role in UX Research: Judd's measured view on AI's impact on UX research, emphasizing that AI enhances rather than replaces human researchers. Discussion on how AI tools can make researchers more efficient, allowing them to handle more work effectively. Leadership and Influence in UX Research: The importance of building strong relationships and understanding social dynamics within organizations. Encouragement for researchers to see themselves as integral to decision-making processes and not just as providers of insights. Practical Advice for UX Researchers: Tips on building key relationships, starting with immediate superiors and expanding to allies and adversaries within the organization. Applying research skills internally to foster strong, influential relationships and drive business value. Looking Forward: Judd's optimism about the future of UX research and the opportunities for growth and evolution. Encouragement for researchers to stay updated with new tools and adapt their practices to remain relevant. Conclusion: The episode wraps up with Judd sharing how listeners can stay connected with his work through his Medium site and personal website. He emphasizes the importance of ongoing engagement and dialogue within the UX community. Connect with Judd Antin: Medium: One Big Thought Website: JuddAntin.com LinkedIn: Judd Antin Subscribe & Follow: Don't miss out on future episodes of Insights Unlocked! Subscribe and follow us on your favorite podcast platform. For more UX tips and insights, follow UserTesting on Twitter, LinkedIn, and YouTube.
Erin and Carol explore the complexities of healthcare research with Nadyne Richmond, a healthcare design advisor with a background in big tech who pivoted to healthcare research a decade ago to tackle the pressing issues she saw in the system.Nadyne underscores the nuances of conducting user experience (UX) research within healthcare settings, unpacking the intersections of patients' lives, their health, financial well-being, and spiritual factors that can come with many diagnoses. She emphasizes the importance of being well-prepared to manage deep conversations, maintain objectivity while being viewed as human, and handle the delicacy of information with privacy and sensitivity.Nadyne shares practical advice on approaching sensitive research topics, providing control to participants, giving space for the research team, and even using diary studies for a more comprehensive understanding of patient experiences. Additionally, she talks about the intricacies involved when working with healthcare players, from insurance providers to medical staff, and how their differing incentives shape patient care.Episode Highlights03:56 - Transitioning from tech to healthcare research13:56 - Challenges when researching with medical professionals21:32 - Navigating Sensitive Topics when recruiting patients28:45 - Planning for legal requirements in user testing35:24 - Data protection in healthcare research41:11 - The unique rewards of healthcare researchAbout Our GuestNadyne Richmond is a user researcher and experience design leader with a track record spanning two decades. She has worked and led teams at places like IBM, Microsoft, Included Health, and Babylon. She started her career as an engineer, giving her a unique window in the challenges of creating products and services that are excel technically and meet the demands of customers and the business alike. Resources From NadyneCrucial Conversations bookAn Arm and a Leg PodcastInterviewing Users bookMore Healthcare Research ResourcesA researcher's guide to data privacy guidelinesDesigning experiences for healthcare companiesUX research strategies for building healthcare apps
Have you wondered about the role design and UX plays in Bitcoin apps? Christoph and Mogashni join me from the Bitcoin Design Community to share insights on: What most people are getting wrong about design How you can leverage design principles in your bitcoin product Bitcoin specific design challenges Types of user Tools available by the Bitcoin Design community Links: Site: Bitcoin.design Site: bitcoindesignfoundation.org X: @MogashniNaidoo X: @GBKS Sponsors: Swan.com (code LIVERA) CoinKite.com (code LIVERA) Mempool.space Stephan Livera links: Follow me on X: @stephanlivera Subscribe to the podcast Subscribe to Substack Chapters: 00:00 - Introduction and Background 03:31 - The Importance of Design in Bitcoin Applications 10:10 - The Bitcoin Design Community 12:34 - Common Mistakes in Bitcoin App Design 20:10 - Mempool.space 20:56 - Coinkite.com 25:14 - Embracing Creativity and Unique Design in Bitcoin 29:28 - Introduction to User Experience Design in Bitcoin 33:34 - Working with Bitcoin Apps and Projects 38:56 - Swan.com 39:14 - Simplifying the User Experience in Bitcoin 43:26 - Designing for Complexity in Bitcoin 45:09 - Navigating Competing Standards in Bitcoin Design 46:29 - The Value of UX Research in Bitcoin 49:48 - Practical Advice for Builders and Developers in Bitcoin Design 54:57 - Find Out More 56:40 - Closing Thoughts