Podcasts about participation tv

In this episode of LAB Radio, Aaron Mangal discusses Interactive and Tokenized Television with Gavin Douglas, CEO and co-founder of iPowow. "Our early vision was conceived on a surf beach in Australia, ‘… to give millions of television viewers the power to interact with their favorite TV show and to affect the story, second by second’. Since then we’ve been expanding around the world, transforming tens of thousands of hours of live TV, taped TV and live stream shows into exciting participation experiences. We’re a team of TV thinkers, creators and doers with a passion for Participation TV and we firmly believe that telling great stories leads to great ratings. By moving iPowow onto the blockchain and making use of the best technology available, we can tokenize and monetize viewer engagement to provide better rewards for viewers and valuable data insights to networks, shows, and brands. So basically, instead of earning points, which have limited value, viewers earn HIT tokens just for watching content and more HITs for actively participating in contests, polls, and campaigns. After accumulating a certain amount of HITs, a viewer can visit our digital shopping plaza and exchange them for either digital or real-world products offered by our TV Network and Brand partners." Gavin Douglas, CEO and Co-Founder of iPowow Gavin is a multi-award winning media producer and TV format developer with over 20 years of experience. As the CEO of iPowow, Gavin has driven the business deals and the production of over 100 broadcast television + streaming video projects that link linear storytelling with real-time interactive technology, offering a unique perspective important to bridging blockchain technology and the media ecosystem. Gavin has overseen iPowow’s growth across both linear television and streaming video by negotiating and signing production deals with clients including ESPN, NBC, ABC, Fox Sports, CNBC, CNN, Red Bull, Discovery and Disney. Prior to iPowow, Gavin had written, produced, directed or edited more than 30 television series around the world, including “BBC Top Gear,” “MasterChef,” “So You Think You Can Dance,” “Big Brother” and “MythBusters.” iPowow which led to the creation of the HIT protocol allows viewership to be tokenized, meaning viewers can be paid to watch content. This also brings with it a whole new level of data as this viewership can be correlated with buying habits. After listening to this episode you will learn: About Gavin's background in Television and analog approaches to audience interaction The genesis of iPowow and pitching their interactive tech to NBC, ABC, CNN, ESPN and FOX Sports How they have always focused on the viewing experience and aim to keep viewers excited about the show The key technological catalysts for the evolution of TV from "stuck the wall" 20 years ago to today's on-demand world Why the fact that everyone can consume content on any device anytime is a huge business opportunity for everyone How viewers are incentivized to watch shows through HIT tokens The vast treasure trove of data available behind these tokens and the associated viewing and purchasing habits Why we should always be on the lookout for the next technology and how to put those pieces together For show notes and more visit: LAB Radio Thanks for listening to LAB Radio.

iPowow is the leaders in Participation TV; a real-time platform that engages viewers and connects them with the content on the television screen. Using their second screen devices, viewers are able to interact directly with the main broadcast, commenting on the TV story and at times influencing the outcome. The iPowow platform provides a perfect opportunity for brands to connect directly with the consumer through sponsorship integration on both the main broadcast and second screen.  iPowow's real-time metrics and detailed analytics measure viewing habits across the networks and shows, leveraging valuable information in terms of viewer demographics, as well as levels of participation and engagement within the broadcast. With viewer engagement levels averaging 12%, iPowow redirects the viewing experience back to the main broadcast, increases show ratings and generates a new revenue stream for sponsorship and network ad sales.  iPowow broadcast and brand partners include A&E Network; COMCAST; Channel 7 News; ESPN; Fox Sports; NBC Universal; Red Bull Media House; Reelz; Golf Channel; USA Network; Vodaphone, Quiksilver, and Yamaha.

Today’s guest is Gavin Douglas, CEO of iPowow and founder of the HIT protocol, the media company’s blockchain initiative for empowering all players in the ecosystem. iPowow is a participation TV platform which has been experimenting with the use of blockchain and their own token. From the beginning of Gavin’s career, he sought to further engagement between viewers and the content they watched. It wasn’t until 2010 when the technology caught up to his dream and he was able to found iPowow with a group of engineers and TV producers. iPowow founded the idea of “Participation TV” by developing the technology to connect viewers directly to TV content through their second screen device (i.e. smart phones, iPads, etc.). The next iteration in iPowow’s mission to deepen connections between viewers and content providers is to tokenize content viewing by moving iPowow onto the blockchain. In this episode, Gavin delves into this journey, explaining that surrounding himself with experts in storytelling and emerging technology has been key to his success.     Topics covered: - Gavin’s background in television and creating iPowow. - Hiring producers for iPowow when everyone was telling Gavin to hire engineers. - What excites Gavin about the HIT protocol. - Where iPowow has been used. - How Gavin first discovered blockchain and crypto. - Adding value to iPowow with a points system. - The HIT token and monetizing people’s attention. - Rewarding people for sharing their data and redeeming HIT tokens. - Seeing the opportunity in blockchain and transitioning into it. - Building a business in crypto. - Feedback that iPowow has received about using blockchain. - Advertising on iPowow and maintaining trust with users. - How people will interact with HIT tokens.  Links http://www.ipowow.com/ https://twitter.com/ipowow https://medium.com/@HitProtocol mailto:gdouglas@ipowow.com

Mark Goldenson, CEO of PlayCafe.com, will discuss why this type of Participation TV might become very pervasive and powerful. Later today, Ken Jennings, the biggest winner in Jeopardy! history, will be on his show. Tracy Swedlow is your host. www.itvt.com or blog.itvt.com

2waytraffic is a developer of many well-known and popular TV formats/shows that offer ITV experiences called "Participation TV" - the ability to play along with a show. EVP, James Joyce, will talk about their European and US business and challenges when launching this technology into the market. Host is Tracy Swedlow www.itvt.com