Podcasts about scoutcomms

Fred Wellman is the founder of ScoutComms, a niche agency in Fredericksburg, Virginia. He specializes in public relations and marketing efforts in support of corporations and nonprofits focused on veteran and military family support, as well as veteran-owned and focused businesses.  In this episode, he explains why he started his own PR agency that focuses n service and why running a B Corp (a mission-driven benefit corporation) can create a competitive edge in attracting top quality clients and employees. He also explains the importance of serving pro bono clients and why we should hire against our weaknesses. As the hardest working man in public relations, Fred Wellman is the James Brown of PR. As the hardest working man in public relations, Fred Wellman is the James Brown of PR. A graduate of West Point and the Harvard Kennedy School of Government, he ran for mayor in Georgia, served as an Army Scout and Blackhawk helicopter pilot in Iraq, worked for Generals David Petraeus and Martin Dempsey (later Chairman of the Joint Chiefs of Staff). General Petraeus selected him to become an Army public affairs officer. Fred started his own agency at the bottom of the last recession.  He found a niche that focuses on veterans’ issues.  His business, ScoutComms, is based on one simple idea: There are very few veterans in the agency world, so ScoutComms would serve as the expert in that niche for larger PR agencies initially and, eventually, for corporate clients directly. There is a bias against hiring senior practitioners who have not previously worked in agencies.  This seems to be based on the assumption that it’s difficult or impossible to learn how to manage client relationships and develop new business.  This bias precludes hiring talented communication professionals with deep experience, rich insight, and a robust network in a particular sector. It is important to integrate all communications (PR, marketing, internal, executive, digital, etc.) across an organization. Know your clients.  Bring on experts who know the client’s business, culture, sensitivities, language, and how they communicate. It’s important to know how your organization is different. What is your competitive advantage or secret sauce?   Forming a B Corp can cost more money, but also can be a good fit if your business is founded on more than making money.  Much of ScoutComms’ business is in corporate social responsibility, so having an organizational framework that reinforces that social good creates a strategic, competitive advantage.  The B Corp certification process can serve as a coaching tool.  Fred refers to his former employees as “graduates” and he is very proud of what they have gone on to do. One runs a USO center in North Carolina, one is running an environmental organization in northern Virginia, and one works for Dr. Jill Biden.  

Fred Wellman is a retired Army officer having served 22-years as an aviator and public affairs officer including four combat tours. He currently is the CEO and Founder of ScoutComms, Inc., a B Corp communications and corporate social responsibility firm supporting organizations addressing the needs of veterans and military families.

Today's show is with Fred Wellman, CEO and Founder of ScoutComms, a unique certified Benefit Corporation (B Corp) communications, advocacy and philanthropic strategy firm supporting veterans, military families and organizations committed to their well being Enjoy! www. AmericanDreamU.org.

Fred Wellman is a retired Army officer having served 22-years as an aviator and public affairs officer including four combat tours. He currently is the CEO and Founder of ScoutComms, Inc., a B Corp communications and corporate social responsibility firm supporting organizations addressing the needs of veterans and military families - the only one of it’s type in the world. In this episode we discuss: Telling the story of the post-9/11 veteran What the public needs to know What we get right and wrong as a veteran community More hilarious stories than you know what to do with.

November is upon is and episode three of the podcast is here. This week's feature guest is Army Veteran Fred Wellman. Wellman is a retired Army officer having served 22-years as an aviator and public affairs officer including four combat tours. He currently is the CEO and Founder of ScoutComms, Inc., a B Corp communications and corporate social responsibility firm supporting organizations addressing the needs of veterans and military families. He founded the firm in 2010 and it is today one of the first B Corp firms focused on veterans issues in the world. Covered in Episode Three: The value and importance of Patient Advocates. Interview with Army Veteran Fred Wellman   Fred’s decision to join the military. Serving before and after 9/11. Reentering the job market. Becoming an entrepreneur. The growth of ScoutComms. Resources for Veteran entrepreneurs. #VeteranOfTheDay Army Veteran John Kamin Click here for the full script of the episode. The #VApodcast is now available in iTunes. Search "This Week at VA" in the Podcast app. If you have any questions or feedback regarding the podcast, please Tweet us using #VApodcast.

Fred Wellman, retired Army aviator and public affairs officer, talks about ScoutComms, a national communications firm focusing on veteran issues, and B Corp, a movement of certified companies using business as a force for good.