Commercial Excellence in Pharma

Leadership team effectiveness experts, Mike Moshier and Corey Seitz, share insights on the drivers, priorities, and processes for building successful leadership teams.

In our latest podcast episode, Arne Buthmann and Thomas Bertels share some key takeaways on developments and opportunities in the pharmaceutical industry from our previous episodes on Commercial Excellence in Pharma.

In our latest podcast episode, Jerry Julian shares his insights on the key challenges biopharma companies face in creating a global platform for multichannel marketing.

In our latest podcast, Nobu Ota, Partner at Valeocon experienced in change management, is interviewed on his experiences and insights for collaborating internationally.

In our latest podcast, KP Jimmink, a senior marketing executive with more than 25 years’ experience in life sciences and other industries, talks about his lessons learned from helping companies embark on and succeed in digital business transformation efforts.

Listen to our recent podcast where we talk to Geoff Zassenhaus about his lessons learned from establishing a Continuous Improvement culture at Novartis US Sales Operations.

In our interview with Chris Gish, an experienced commercial leader with 25 years of experience in the pharmaceutical industry, we explore the importance of rep engagement and a supportive operational culture to execute selling strategies effectively, and the need to align customer touch points across the organization.

Chris Sellin, Head of US Operational Excellence & Analytics at Shire, shares his insights on how analytics in pharma has evolved and how a strong analytics foundation plays a key role in driving commercial impact.

In this episode, we talk to Jeff Schnack of 3Rock Consulting about the pharmaceutical commercial model in Japan and how it is evolving given emerging regulations and market changes.

In this episode, Jeff Hoover, Head of Global Commercial Learning at GE Healthcare, shares his insights on the changing role of the pharma sales force in an increasingly digital world.

In this episode, we talk to Kristi Onkka, a healthcare marketing expert, about the applications of augmented reality and virtual reality (AR/VR) technology in healthcare.

In our conversation with Don Apruzzese, an expert in consumer marketing and currently Managing Partner at The Novita Group, we explore how to optimize the customer experience in healthcare using innovative approaches and technologies, to drive better patient outcomes.

In this discussion with John Glasspool, a recognized thought leader on patient access and an experienced commercial leader who served in senior roles at Baxalta, Baxter, Novartis and Janssen, we explore the implications of the inevitable shift from price to value.

In our conversation with Bill Fleming, who has been consulting to commercial pharma organizations for over 30 years, we explore what it takes to build multi-channel marketing capabilities.

In this episode, we talk to Eva Walde, VP Commercial Operations International Region at Thermofisher, about the international aspects of commercial and how to implement global marketing efforts that recognize, and can be adapted to, local market needs.

Our conversation with Chris Bergh, founder of DataKitchen and a thought leader on commercial analytics, talks about the need to adopt an agile approach to analytics and the application of Lean Thinking to deliver relevant insights faster.