Podcasts about Effectiveness

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Episode web page: https://bit.ly/49xoJWL ----------------------- Episode summary: What does it really mean for marketing to be "effective" in today's complex, data-rich environment? In this episode of Insights Unlocked, Sorin Patilinet—PepsiCo's Global Marketing Insights leader and author of Marketing Effectiveness—joins UserTesting CMO Johann Wrede for a deep dive into how marketers can shift from tactical fixes to strategic, system-wide thinking. Sorin unpacks the concept of marketing as a system, not just a set of disconnected tactics, and explains how AI and automation can enhance—not replace—human decision-making. From defining what effectiveness actually means within your organization to embracing consistency and simplifying the martech stack, this conversation is full of actionable insights for marketing leaders navigating change. Key themes and topics: Why marketing effectiveness must go beyond ad performance metrics Applying engineering-based systems thinking to brand strategy The evolving role of AI in enhancing marketing decision-making How to define "effectiveness" for your organization—and stick to it The power of creative effectiveness and the compounding impact of consistency Why marketers need to focus more on understanding customers than chasing channels Practical advice for internal stakeholder alignment and building a culture of insights Balancing innovation with simplification in a cluttered martech world Resources & Links: Sorin Patilinet on LinkedIn (https://www.linkedin.com/in/patilinet/) Sorin's book Marketing Effectiveness (https://marketing-effectiveness.com/) UserTesting's Johann Wrede on LinkedIn (https://www.linkedin.com/in/johannwrede/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast About the show: Insights Unlocked is the go-to podcast for marketing, UX, product, and CX leaders. Each week, we feature candid conversations with the builders and thinkers behind today's most impactful customer experiences. Brought to you by UserTesting (https://usertesting.com/podcast)

Send us a message with this link, we would love to hear from you. Standard message rates may apply.We break down osteopenia and osteoporosis with clear steps to protect independence: how bones weaken, how DEXA scoring works, and which daily habits reduce fracture risk. We share nutrition, exercise, lifestyle changes, and home safety that make a measurable difference.• key stats on fracture risk in women and men over 50• definitions of osteopenia and osteoporosis using T-scores• hip, spine and wrist as common fracture sites• why bone loss accelerates after menopause• risk factors including family history, smoking and low weight• DEXA scan basics and when to ask for screening• calcium and vitamin D targets and food sources• Mediterranean diet, protein and supportive micronutrients• weight-bearing, resistance and balance training essentials• Tai Chi and fall risk reduction• home safety changes that prevent falls• when medications like bisphosphonates or denosumab help• practical questions to ask your clinicianReferences1. Osteoporosis: Common Questions and Answers. Harris K, Zagar CA, Lawrence KV. American Family Physician. 2023;107(3):238-246.2. Postmenopausal Osteoporosis. Walker MD, Shane E. The New England Journal of Medicine. 2023;389(21):1979-1991. doi:10.1056/NEJMcp2307353.3. American Association of Clinical Endocrinologists/American College of Endocrinology Clinical Practice Guidelines for the Diagnosis and Treatment of Postmenopausal Osteoporosis-2020 Update. Camacho PM, Petak SM, Binkley N, et al. Endocrine Practice : Official Journal of the American College of Endocrinology and the American Association of Clinical Endocrinologists. 2020;26(Suppl 1):1-46. doi:10.4158/GL-2020-0524SUPPL.4. Global, Regional Prevalence, and Risk Factors of Osteoporosis According to the World Health Organization Diagnostic Criteria: A Systematic Review and Meta-Analysis. Xiao PL, Cui AY, Hsu CJ, et al. Osteoporosis International : A Journal Established as Result of Cooperation Between the European Foundation for Osteoporosis and the National Osteoporosis Foundation of the USA. 2022;33(10):2137-2153. doi:10.1007/s00198-022-06454-3.5. Screening for Osteoporosis to Prevent Fractures: US Preventive Services Task Force Recommendation Statement. Curry SJ, Krist AH, Owens DK, et al. JAMA. 2018;319(24):2521-2531. doi:10.1001/jama.2018.7498.6. The Cost of Osteoporosis, Osteopenia, and Associated Fractures in Australia in 2017. Tatangelo G, Watts J, Lim K, et al. Journal of Bone and Mineral Research : The Official Journal of the American Society for Bone and Mineral Research. 2019;34(4):616-625. doi:10.1002/jbmr.3640.7. The Prevalence and Treatment Rate Trends of Osteoporosis in Postmenopausal Women. Zhang X, Wang Z, Zhang D, et al. PloS One. 2023;18(9):e0290289. doi:10.1371/journal.pone.0290289.8. Osteopenia: A Key Target for Fracture Prevention. Reid IR, McClung MR. The Lancet. Diabetes & Endocrinology. 2024;12(11):856-864. doi:10.1016/S2213-8587(24)00225-0.9. Effectiveness and Safety of Treatments to Prevent Fractures in People With Low Bone Mass or Primary Osteoporosis: A Living Systematic Review and Network Meta-Analysis for the American College of Physicians. Ayers C, Kansagara D, Lazur B, et al. Annals of Internal Medicine. 2023;176(2):182-195. doi:10.7326/M22-0684.Support the showSubscribe to Our Newsletter! Production and Content: Edward Delesky, MD & Nicole Aruffo, RNArtwork: Olivia Pawlowski

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how consumer response to advertising behaves more like a phase transition than a smooth curve. They discuss saturation points, tipping points, and why some channels scale differently than others.Topics covered:   [01:00] "Symmetry Scaling Laws and Phase Transitions in Consumer Advertising Response"[03:00] Three parameters: marketing effectiveness, response sensitivity, and behavioral sensitivity[04:00] Which parameter matters most for TV?[05:00] Testing against traditional models[06:00] Network effects and audience clustering  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Marín, J. (2024). Symmetries, scaling laws and phase transitions in consumer advertising response [Preprint]. arXiv. https://doi.org/10.48550/arXiv.2404.02175   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode of The Dairy Nutrition Blackbelt Podcast, Dr. José Eduardo Santos from the University of Florida continues exploring the science behind choline and its role in improving dairy cow performance. He explains the importance of rumen-protected choline, breaks down updated research on bioavailability, ideal dosage, and interactions with nutrients like methionine. Listen now on all major platforms!"The rumen microbes tend to destroy more than 90% of the choline in dietary ingredients or when supplemented as choline chloride."Meet the guest: Dr. José Eduardo P. Santos is a Professor in the Department of Animal Sciences at the University of Florida, with a DVM from São Paulo State University and graduate degrees from the University of Arizona. His work focuses on improving health and performance in transition cows through nutritional strategies.Liked this one? Don't stop now — Here's what we think you'll love!Dr. Elliot Neto: Amino Acids & Dairy Efficiency | Ep. 76What will you learn: (00:00) Highlight(01:08) Introduction(01:43) Rumen-protected choline(06:19) Measuring bioavailability(09:22) Effectiveness of protected choline(11:14) Optimal choline dose(16:48) Key takeaways on choline(21:02) Closing thoughtsThe Dairy Nutrition Blackbelt Podcast is trusted and supported by the innovative companies:Kemin* Priority IAC* Adisseo- Virtus Nutrition- Zinpro

Australian brand marketers and their UK counterparts came up with very different views on where they see their biggest challenges, according to a study by QMS that was aligned to research by Ocean Outdoor UK. Marketers from the UK cited attention as their key challenge, while Australian marketers flagged sustainable growth and unified measurement. When it came to top marketing investment priorities, the top two criteria for both markets were the same things. Number one: reach. Number two: ROI. But they diverged on the third, which for the UK was cost (CPM), whereas for Australian marketers it was attention. “So the question [for Australian marketers] is not ‘how much?’ but ‘how well?’, per global advisor to QMS and ad industry veteran, Anne Parsons. “It's a real shift that says that Australian brand marketers are thinking about effectiveness much more than they're thinking about efficiency.” She says that chimes with peer-reviewed research by Oxford University Professor Felipe Thomaz that found optimising media for reach alone no longer works because all reach is not equal – and used bluntly won't deliver business outcomes. “It's attentive reach, the quality of the reach,” that matters, per Parsons. Netflix ANZ marketing boss Tony Broderick is 100 per cent aligned. “As a business, the only metric that really counts is revenue. But the one that marketing is chiefly tasked with is to drive outsized conversation – and reach for the sake of reach won't generate conversation. You need to capture attention. You need to build creative that stops someone scrolling through a feed – phone stopping content,” he says. “We make great stories … our job is to create the conversation around it. If we do that, we're supporting acquisition, retention, engagement. We have an ad service – engagement drives that as well.” He says Netflix analyses what people are watching, the conversations about it (Netflix has a billion social media followers globally) and then aims to rapidly launch campaigns based on those insights. “How can we bring those proof points in and get it live within digital out of home, targeted at the right people, a couple of days later? That's something we now do each and every week, working with partners like QMS.” While Australian marketers flagged cross-media measurement as their biggest challenge, Broderick thinks focusing too hard on measurement creates its own problems. “A big challenge and an ongoing discussion I have with my team, with my agencies, is ensuring that we try to pursue a plan that is best versus what's easiest to measure. What I'm most focused on is really just the right set of signals, rather than the absolute best report card for every campaign,” says Broderick. “If you're just following what has always delivered the best results in the past, you're naturally steering away from innovation as well.”See omnystudio.com/listener for privacy information.

[Meta: This is Max Harms. I wrote a novel about China and AGI, which comes out today. This essay from my fiction newsletter has been slightly modified for LessWrong.] In the summer of 1983, Ronald Reagan sat down to watch the film War Games, starring Matthew Broderick as a teen hacker. In the movie, Broderick's character accidentally gains access to a military supercomputer with an AI that almost starts World War III.“The only winning move is not to play.” After watching the movie, Reagan, newly concerned with the possibility of hackers causing real harm, ordered a full national security review. The response: “Mr. President, the problem is much worse than you think.” Soon after, the Department of Defense revamped their cybersecurity policies and the first federal directives and laws against malicious hacking were put in place. But War Games wasn't the only story to influence Reagan. His administration pushed for the Strategic Defense Initiative ("Star Wars") in part, perhaps, because the central technology—a laser that shoots down missiles—resembles the core technology behind the 1940 spy film Murder in the Air, which had Reagan as lead actor. Reagan was apparently such a superfan of The Day the Earth Stood Still [...] ---Outline:(05:05) AI in Particular(06:45) Whats Going On Here?(11:19) Authorial Responsibility The original text contained 10 footnotes which were omitted from this narration. --- First published: November 3rd, 2025 Source: https://www.lesswrong.com/posts/uQak7ECW2agpHFsHX/the-unreasonable-effectiveness-of-fiction --- Narrated by TYPE III AUDIO. ---Images from the article:

Peter Semple, CEO of Depop, joins the IPA Effectiveness Files Podcast to talk about his journey from CMO to CEO, the challenge of growing a circular fashion marketplace and their ambition to change consumption behaviour at scale.

Neste episódio do Fronteiras da Engenharia de Software, Adolfo Neto e Maria Claudia Emer conversam com Carla Bezerra, professora da Universidade Federal do Ceará (UFC) – Campus Quixadá, sobre Qualidade e Manutenção de Software.Na primeira parte, Carla fala sobre sua trajetória acadêmica e profissional, sua experiência em melhoria de processos e testes de software, e sua atuação no Programa de Pós-Graduação em Computação (PCOMP).A conversa aborda os fundamentos de qualidade e manutenção de software, exemplos práticos de problemas de pesquisa, e destaca trabalhos recentes, como o artigo “On the Effectiveness of Trivial Refactorings in Predicting Non-trivial Refactorings” (JSERD 2024) e o estudo “Avaliação da qualidade dos testes Python gerados por grandes modelos de linguagem” (EASE 2025).Também são discutidos os resultados do artigo sobre code smells em aplicações React com TypeScript, publicado na Information and Software Technology, e a continuidade dessa linha de pesquisa para outros frameworks.Na parte final, Carla comenta sua co-coordenação da Trilha de Educação do SBES 2026, convida novos alunos e colaboradores, e compartilha sua visão sobre a próxima fronteira da engenharia de software.

All links and images can be found on CISO Series. This week's episode is hosted by me, David Spark, producer of CISO Series and Andy Ellis (@csoandy), principal of Duha. Joining us is Sara Madden, CISO, Convera. In this episode:  Optimizing for reality, not idealism Engineering governance instead of monitoring compliance When AI finds what humans miss The measurement problem Huge thanks to our sponsor, ThreatLocker Human error remains one of the top cybersecurity threats. Just one wrong click can open the door to ransomware or data loss. With ThreatLocker, unauthorized apps, scripts, and devices are blocked before they can ever run. See how ThreatLocker can help you gain more control over your environment. https://threatlocker.com

In this episode, Kyle welcomes Jason To, Math Coordinator for the Toronto District School Board. Together, they address the ongoing debate between inquiry-based learning and explicit instruction. Jason shares his journey into the world of cognitive science, exploring how concepts like cognitive load theory and collective working memory may actually help explain why the Building Thinking Classrooms framework is effective. They also discuss common misunderstandings from both "sides" of the debate, the practical plateaus teachers often face, and the critical need for teacher content knowledge. Tune in for a conversation that moves beyond pedagogical labels and focuses on what's truly important: making sure students are not only engaged, but are also learning.Links:Jason's Blog Post: Why Building Thinking Classrooms Works: Using Evidence from Cognitive Science Research to Explain the Effectiveness of the BTC FrameworkOntario's High-Impact Instructional Practices in Mathematics

In this episode of the Business Leader's Voice podcast, Antonia Wade, Global Chief Marketing Officer for PwC, joins our Head of Content, Emma Carroll, to share her experience of PwC's recent rebrand.  Antonia shares insights on these matters and more:  Rather than focusing solely on demand generation, it is important that firms strategically invest at the broader brand level to increase awareness, perception, and consideration, especially as modern business requires reaching a broader set of C-suite executives than before.  Define distinctiveness through how work is done: Consulting firms should differentiate themselves by focusing on how they execute their services, rather than just what services they offer. A core component of brand strategy should be identifying and amplifying the distinctive ways your firm operates, which also aids in winning work as well as attracting and retaining top talent. It's important not to treat a brand transformation solely as a marketing exercise; instead, firms can establish co-ownership of the programme with other senior stakeholders and colleagues, including those from Human Resources, Account Management, and Client Experience, to achieve greater impact, relevance, and longevity.  Prioritise internal training for people. The workforce is the ultimate expression of you brand, so don't neglect internal buy-in. Provide compelling training on the brand's value and their ambassadorial role. Think about giving local teams the flexibility to adapt core materials and use other ways to secure commitment across regions.  To ensure brand efficacy, firms must establish a continuous client feedback loop. This process allows for constant refinement of the brand system, media spend, and service offerings. Effectiveness can be validated using tangible metrics like advertising recall, share of search, and proprietary brand consideration data.  If you enjoyed this conversation, don't miss our sister podcast, Business Leader's Voice. In a recent episode, we talked to Ahmed Abdel Wahab, General Manager for India at Mars, about what it takes to be a truly authentic leader today, particularly in a time of volatility.

In his remarks, the Director General of the EU Military Staff (DG EUMS) will underline the need for a more strategic, coherent, and adequately resourced Common Security and Defence Policy (CSDP). He will stress that EU military missions and operations are effective only when guided by a shared political vision among all twenty-seven Member States and aligned with the priorities of Host Nations. He will highlight the importance of developing an Integrated Campaign Plan to ensure coherence across all EU instruments and closer coordination with international partners. Finally, he will emphasise that under-resourcing and limited participation undermine effectiveness, and that genuine political will must translate into collective responsibility and tangible contributions to safeguard the EU's credibility as a reliable security partner. Speaker bio: The Director General of the EU Military Staff (DG EUMS) is the European External Action Service's (EEAS) senior military adviser and the principal source of its military expertise. He directs the EU Military Staff (EUMS), providing military advice and expertise to EU institutions. In a dual-hatted capacity, he also serves as Director of the Military Planning and Conduct Capability (MPCC). As DG EUMS, he oversees early warning, situation assessment, and strategic planning for EU military missions, ensuring the effective operational planning and conduct of non-executive missions through the MPCC. He further supports crisis management, capability development, and maintains close coordination with the European Defence Agency (EDA).

„Das ist ein dirty little secret in der Branche: Manchmal hat man eine Kampagne und merkt, dass sie irgendwie was bewirkt hat. Dann denkt man, toll, wir schreiben jetzt eine Effie-Einreichung. Und dann muss man manchmal erst die Zielsetzung erfinden." Was provokant klingt, beschreibt für Will Rolls, Agency Partner Effectiveness bei Meta Hamburg, eine Schwachstelle vieler Kampagnen: viele Metriken, aber echter Markenimpact ist schwierig zu definieren. Entscheidend ist für ihn die Unterscheidung zwischen korrelativen und kausativen Erfolgsbeweisen. Während Click-Through-Rates oder View-Through-Rates oft nicht mehr als Vanity-Metriken sind, zeigen Brand-Lift-Studien, welchen Wert Kommunikation tatsächlich stiftet. Der Kern des Problems liegt für ihn nicht in der Produktion, sondern viel früher: Bei den Zielen, die Marketingverantwortliche definieren. In der neuen Folge von #WhatsNextAgencies spricht er mit Kim Alexandra Notz außerdem darüber, warum die Debatte um Mark Zuckerbergs angeblichen „Krieg gegen Agenturen“ an der Sache vorbeigeht. Für Rolls ging es dabei nie um eine Schwächung der Branche, sondern um zugänglichere Werbung für alle: Denn mit kleinem Budget sollen künftig auch kleine Unternehmen KI-gestützte Kampagnen starten können. Für Agenturen ergibt sich daraus eine klare Aufgabe: Sie müssen beweisen, welchen Premium-Mehrwert sie liefern, durch differenzierende Ideen, strategische Steuerung und Creative Diversification. Rolls, der zuvor als Planning Director bei Grabarz & Partner und Digitas LBI arbeitete, plädiert zudem für ein Umdenken: Die Trennung von Media- und Kreativagenturen sei eine „Sünde“, echte Wirkung entstehe nur durch integrierte Zusammenarbeit. Diese Folge ist damit weit mehr als ein Blick auf Kennzahlen. Sie ist ein Aufruf, Effektivität neu zu definieren und das Selbstverständnis von Agenturen im KI-Zeitalter zu schärfen.

Has Christian nationalism gone too far? In this lively yet thought-provoking conversation, we explore the tension between faith and politics, the role of the church in society, and how cultural challenges shape the way Christians embody the teachings of Jesus. From examining controversial trends like the rise of extreme Christian nationalism to unpacking theological nuances such as cruciformity and the kingdom of God, this discussion invites listeners to wrestle with what it means to live faithfully in a complex world. With humor, personal stories, and deep theological insight, the hosts tackle questions like: How should Christians navigate cultural issues without compromising their witness? What does justice look like in a society shaped by competing wills? And how do we maintain humility and curiosity in the face of divisive ideologies?  We encourage you to join the conversation—email us your thoughts or engage with us on Instagram and Facebook. Let's continue to pursue a faith that reflects the heart of Jesus in a world that desperately needs it. Your voice matters as we explore these crucial questions together! CHAPTERS: 00:00 - Intro 02:50 - Patreon Update 04:06 - Christian Nationalism Analysis 13:45 - Engaging Politics Effectively 17:40 - Fear and Political Overreach 19:40 - America vs. Israel: A Comparison 23:46 - Church Reform and Renewal 26:40 - The Need for Version Q 30:04 - Listener Question Segment 31:50 - Recognizing God's Answers to Prayer 38:58 - Personal Testimony of Answered Prayer 44:20 - Tim's Biblical Approach 46:15 - The Effectiveness of Prayer 55:25 - Why Prayer Sometimes Fails 58:44 - Understanding God's Will 1:08:38 - The Problem of Evil 1:11:44 - The Concept of Image Bearers 1:14:08 - Redefining God's Nature 1:15:40 - Mysteries of Faith Explained 1:16:55 - Christmas Decor Insights 1:18:34 - Support Our Podcast As always, we encourage and would love discussion as we pursue. Feel free to email in questions to hello@voxpodcast.com, and to engage the conversation on Facebook and Instagram. We're on YouTube (if you're into that kinda thing): VOXOLOGY TV. Our Merch Store! ETSY Learn more about the Voxology Podcast Subscribe on iTunes or Spotify Support the Voxology Podcast on Patreon The Voxology Spotify channel can be found here: Voxology Radio Follow us on Instagram: @voxologypodcast and "like" us on Facebook Follow Mike on Twitter: www.twitter.com/mikeerre Music in this episode by Timothy John Stafford Instagram & Twitter: @GoneTimothy

  In this fascinating episode of Peak Human Labs, Dr. Sanjeev Goel explores one of biology's most essential yet misunderstood molecules, NAD (nicotinamide adenine dinucleotide), with Jari Närhi, CEO of the Finnish biotech company NADMED. Often called the “molecule of life,” NAD powers every cell in the body by fueling mitochondria to produce ATP, the body's fundamental energy currency. As Jari explains, our cells recycle an astonishing 45 kilograms of ATP every day, a process entirely dependent on NAD's electron-carrying function.   The conversation dives deep into how NAD works, why it is vital for cellular energy and repair, and what happens when levels drop. Jari explains that while NAD levels tend to decline with age, this is driven less by aging itself and more by chronic inflammation, illness, and metabolic stress that consume NAD. He also unpacks why measuring NAD has historically been so difficult and how NADMED's breakthrough technology now makes accurate testing possible.   Dr. Goel and Jari discuss the science behind popular NAD supplements like niacin, NR, and NMN, the debate surrounding IV NAD+ drips, and the risks of pushing NAD levels too high, which can disrupt the delicate NAD+/NADH balance. The key takeaway is clear: NAD is central to life and longevity, but science is still catching up to understand how best to optimize it fully. With innovations in testing and continued research, NAD measurement could soon become a standard marker of health alongside cholesterol and glucose.   Our Guest: Jari Närhi, M.Sc, Chief Executive Officer, NADMED Ltd   Jari Närhi has broad executive-level experience in international business in the fields of medical technology, health services, information technology, and management consulting. He has worked in very large global enterprises as well as the very small, having co-founded several start-up companies. He also has rich experience in regulatory affairs and new product launches in the global market. In addition to his native country Finland, Jari has lived and worked in the USA and Japan.   Key Takeaways   NAD is the essential molecule powering every cell's energy production through ATP. NAD levels decline with inflammation and disease, not necessarily with age itself. NADMED's innovation enables accurate blood testing for all NAD forms, once nearly impossible. Oral supplements like niacin, NR, and NMN can raise NAD levels, but more is not always better. IV NAD+ drips may not directly increase NAD inside cells; their mechanism remains unclear. Healthy diet, exercise, and reduced inflammation naturally support optimal NAD function. Measuring NAD could soon become a standard biomarker in clinical testing, much like cholesterol or hemoglobin. In This Episode:   [00:00] Introduction to ATP and NAD [00:20] Podcast and guest introduction [02:09] Jari Närhi's background and NADMED [03:02] Purpose and innovation of NADMED [03:51] Basics of NAD measurement [05:34] What is NAD? [06:33] NAD forms and cellular function [07:03] NAD in the Krebs cycle and energy production [08:22] Other NAD forms and functions [08:47] NAD levels and aging [09:43] Inflammation and NAD depletion [10:19] Challenges in measuring NAD [10:38] NAD synthesis pathways [11:37] Difficulties in NAD testing [12:25] Effectiveness of oral NAD supplements [13:29] Benefits of restoring NAD to a healthy range [14:32] Risks of excessive NAD supplementation [15:37] IV NAD+ therapy [17:04] NADMED's research on IV NAD+ [17:31] NADMED's next steps and clinical use [18:56] Supplementation recommendations [20:25] Natural ways to boost NAD [21:12] How to get NAD tested [22:40] Contacting NADMED [22:56] Conclusion and takeaways   Resources and Links Peak Human Labs https://www.youtube.com/@peakhumanlabs/videos https://www.peakhuman.ca/ https://www.instagram.com/peakhumanlabs/?hl=en https://open.spotify.com/show/5hx9R37ElxgzCrBccRWoHd?si=8atK0n82QbeL3DWg5-vjvg&nd=1&dlsi=ce0f77aa4f304724 Dr. Sanjeev Goel https://www.linkedin.com/in/sanjeevgoelmd/?originalSubdomain=ca   Jari Närhi  https://www.nadmed.com/ https://www.linkedin.com/in/jari

Episode 205: Atopic Dermatitis Kara Willbanks (medical student) explains the definition, pathophysiology, and treatment of eczema. Dr. Arreaza adds some input about bleach baths and topical steroids. Written by Kara Willbanks, MSIV, American University of the Caribbean. Comments and edits by Hector Arreaza, MD.You are listening to Rio Bravo qWeek Podcast, your weekly dose of knowledge brought to you by the Rio Bravo Family Medicine Residency Program from Bakersfield, California, a UCLA-affiliated program sponsored by Clinica Sierra Vista, Let Us Be Your Healthcare Home. This podcast was created for educational purposes only. Visit your primary care provider for additional medical advice.October is the Eczema Awareness Month!What Is Atopic Dermatitis? Atopic dermatitis, a form of eczema, is a chronic, relapsing inflammatory skin disorder that often begins in childhood but can affect people of all ages. Other eczematous dermatoses include seborrheic dermatitis, contact dermatitis, juvenile plantar dermatosis, and stasis dermatitis. Atopic dermatitis is one of the most common skin conditions in the developed world, typically affecting up to 20% of children and 5-10% of adults. Patients usually present with severe pruritus (itchiness) and dry, inflamed patches of skin. Common sites include the face and extensor surfaces in infants, and flexural areas — like the elbows and knees — in older children and adults. Atopic dermatitis is often associated with other allergic conditions like asthma and allergic rhinitis — what we call the “atopic triad.” These conditions should also be considered when diagnosing someone with atopic dermatitis. PathophysiologyAtopic dermatitis is believed to occur due to a combination of genetic, immune, and environmental factors. A major component is a defective skin barrier, often linked to mutations in the filaggrin gene. This allows irritants, allergens, and microbes to penetrate the skin more easily, triggering inflammation.Differential DiagnosisAtopic dermatitis can sometimes mimic other skin conditions, so it's important to keep a differential in mind: -Contact dermatitis – triggered by allergens or irritants; often limited to the area of exposure but also tends to be very itchy. -Seborrheic dermatitis – greasy scales, typically on the scalp, eyebrows, and nasolabial folds -Psoriasis – well-demarcated plaques with silvery scales; sometimes found in similar areas of the body as eczema. -Tinea (fungal infections) – ring-shaped lesions with active, scaly borders -Important to note that treatment of tinea with topical steroids can make the rash much worse. -Scabies – intense itching, especially at night, with burrows between fingers. Ruling out these conditions helps guide the right treatment and prevent chronic mismanagement. As a recap our main differential diagnosis: contact dermatitis, seborrheic dermatitis, psoriasis, tinea, and scabies.The treatment cornerstone: Moisturizers The most important daily treatment for atopic dermatitis is regular moisturizing. Moisturizers repair the skin barrier, reduce water loss, and protect against irritants. They should be applied at least twice daily, ideally right after bathing while the skin is still damp (within 3 minutes is most ideal). Use greasy ointments or thick creams rather than lotions — think products with ceramides or glycerin (hydrates and protects skin). It is best to choose ointments or creams without additives, perfumes or fragrances. Greasier ointments are the preferred vessel; however, patient compliance may be less as they may be unpleasant to some.Bleach Baths For patients with frequent skin infections or severe eczema, dilute bleach baths can be a game-changer. How to do it? Use ¼ to ½ cup of household bleach in a full standard bathtub of water (about 40 gallons) and soak for 10 minutes, twice a week. This helps reduce bacterial colonization — particularly Staphylococcus aureus — which commonly worsens eczema. After the bath, pat the skin dry and immediately apply a moisturizer (within 3 minutes). Bleach baths are endorsed by the American Academy of Pediatrics and the American Academy of Dermatology as an adjunctive treatment for atopic dermatitis, especially in patients with moderate to severe disease and frequent bacterial infections, but the evidence for their efficacy is mixed, and further well-designed studies are needed.Medical Treatments-Topical corticosteroids: When moisturizers alone aren't enough, we move to anti-inflammatory therapy. Topical corticosteroids are the first-line treatment for flares. Some studies suggest that a short burst of a high-potency topical corticosteroid to rapidly control active disease, followed by a quick taper in potency, is most effective, whereas others use the lowest-potency agent thought to be needed and adjust upward only if this fails. Common steroids used are hydrocortisone (low potency), triamcinolone (medium potency), or betamethasone (high potency). -High-potency steroids should never be applied to sensitive skin like the face. With short-term use of lower-potency steroids, there is a low likelihood of skin atrophy but use for more than 6 months is linked with greater levels of skin thinning -Wet wrap therapy: Wet wrap therapy improves absorption of topic steroid. Apply a topical steroid, then layer a wet dressing and then a dry dressing over the top of that. This can be beneficial in providing  both relief of symptoms and prevention of itching. In pediatric patients it is called “daddy's socks therapy” because large socks may be used to cover the arms of kids.-Topical calcineurin inhibitors — like tacrolimus — are great alternatives for sensitive areas or for maintenance once inflammation is under control. They may burn upon application which can scare patients away from their use.-PO antihistamines can help with itching, especially at night, but they don't treat inflammation itself.-Systemic therapies, like dupilumab (Dupixent®), an IL-4 receptor antagonist, are reserved for moderate to severe cases unresponsive to topical therapy. This is a great time to refer to your local dermatologist for management! Many of the newer treatments are highly effective but can require more frequent monitoring.Recent Research One recent study is the 2024 Cochrane network meta-analysis comparing effectiveness of topical anti-inflammatory treatments for eczema that was recently published in the AFP Journal in July of 2025.Here are the highlights:-Over 291 RCTs with ~45,846 participants were included. -The analysis ranked potent topical corticosteroids, JAK inhibitors (for example ruxolitinib (Opzelura® 1.5 %), and tacrolimus 0.1 % among the most effective for reducing signs and symptoms of eczema. -In contrast, PDE-4 inhibitors [like crisaborole (Eucrisa®) 2 %] were among the least effective in this comparison. -Regarding side effects: tacrolimus and crisaborole were more likely to cause burning or stinging at the application site; corticosteroids were less likely in the short term to cause local irritation.-Long-term outcomes regarding effectiveness or safety of treatments for eczema were not addressed by the review because they are rarely reported.”-Another insight from this study is considering cost when initiating treatment. Most topical steroids are significantly more cost effective than JAK inhibitors or calcineurin inhibitors so it may be best to start with a cheaper solution in an uninsured patient considering their relative effectiveness. Additional Tips & Lifestyle -Keep baths and showers short and in lukewarm water.-Avoid harsh soaps and detergents — use gentle, fragrance-free cleansers.-Wear soft cotton clothing instead of wool or synthetics.-Identify and avoid triggers — common ones include stress, sweating, allergens, and certain foods (especially in kids).-Ice packs can help reduce itching and relieve any burning sensation.-Keep fingernails short, especially in children, help cause less trauma to the skin from repeated itching. Living with eczema Many celebrities like Kerry Washington, Jessica Simpson, Kelly Rowland, Brad Pitt and Kristen Bell have spoken out about their lives with eczema. They have shared personal stories about how they were diagnosed, what treatment works for them, and the general impact it has had on their lives and mental health. I feel like it can be so important for celebrities to speak out about their lives with certain conditions because it helps to normalize the condition, raise awareness of the struggles, and encourages more open dialogue.It is important to remember that for patients living with eczema, the persistent itch-scratch cycle can be very distressing, causing patients to struggle with their sleep and day-to-day activities. Anxiety and depression are common in patients with eczema so as physicians it is vital to monitor for signs of distress. Support groups can be incredibly helpful for patients [National Eczema Association]If you are interested in providing additional information to your patients or getting this for yourself, you can find more resources on altogethereczema.org or nationaleczema.org. Key Takeaways Atopic dermatitis is chronic but manageable. Moisturizers are the foundation of treatment. Topical steroids and calcineurin inhibitors control inflammation. Bleach baths help reduce bacterial load and flare severity. Always rule out other skin conditions to ensure appropriate management. Atopic dermatitis can be managed by the primary care physician but in certain cases (cases refractory to standard topical treatment, recurrent infections, etc.), a referral to dermatology can be especially helpful.Even without trying, every night you go to bed a little wiser. Thanks for listening to Rio Bravo qWeek Podcast. We want to hear from you, send us an email at RioBravoqWeek@clinicasierravista.org, or visit our website riobravofmrp.org/qweek. See you next week! References:Coping with eczema. Allergy & Asthma Network. (2025, May 20). https://allergyasthmanetwork.org/what-is-eczema/coping-with-eczema/.Eichenfield LF, Tom WL, Chamlin SL, et al. Guidelines of care for the management of atopic dermatitis: section 1. Diagnosis and assessment of atopic dermatitis. J Am Acad Dermatol. 2014 Feb;70(2):338-51. doi: 10.1016/j.jaad.2013.10.010. Epub 2013 Nov 27. PMID: 24290431; PMCID: PMC4410183. https://pubmed.ncbi.nlm.nih.gov/24290431/.Yancey, J. R., & Green, S. (2025, July 15). Effectiveness of topical anti-inflammatory drugs for eczema. American Family Physician. https://www.aafp.org/pubs/afp/issues/2025/0700/cochrane-eczema.html.Theme song, Works All The Time by Dominik Schwarzer, YouTube ID: CUBDNERZU8HXUHBS, purchased from https://www.premiumbeat.com/.

This is episode 797. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of the podcast here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Tom Snyder of Funnel Clarity. Funnel Clarity is an IEPS Selling Essentials Marketplace partner. Read more about the Selling Essential Marketplace here. Find Tom on LinkedIn. TOM'S TIP: "Knowing what the right things to do are is not the same as being able to do them well. Excellence in sales, like any skill, takes relentless practice."

Summary As part of our ongoing work to study how to best frame EA, we experimentally tested different phrases and sentences that CEA were considering using on effectivealtruism.org. Doing Good Better taglines We observed a consistent pattern where taglines that included the phrase ‘do[ing] good better' received less support from respondents and inspired less interest in learning about EA. We replicated these results in a second experiment, where we confirmed that taglines referring to “do[ing] good better” performed less well than those referring to “do[ing] the most good”. Nouns and sentences Nouns: The effect of using different nouns to refer to EA was small, but referring to EA as a ‘philosophy' or ‘movement' inspired the most curiosity compared to options including ‘project' and ‘research field'. Sentences: “Find the most effective ways to do good with your time, money, and career” and “Effective altruism asks the question of how we [...] ---Outline:(00:12) Summary(01:23) Method(02:18) Taglines (Study 1)(03:40) Doing Good Better replication (Study 2)(05:23) Sentences (Study 1)(06:45) Nouns (Study 1)(07:41) Effectiveness focus(07:55) Conclusion(08:56) Acknowledgments --- First published: October 27th, 2025 Source: https://forum.effectivealtruism.org/posts/Y6zMpdwkkAQ8rF56w/framing-ea-doing-good-better-did-worse --- Narrated by TYPE III AUDIO. ---Images from the article:Apple Podcasts and Spotify do not show images in the episode description. Try Pocket Casts, or another podcast app.

Most digital marketers treat brand building like performance marketing. They run two-day tests, allocate 0.2% of budget, or recycle performance creative for reach campaigns. It fails every time.This week, Elena, Angela, and Rob are joined by Kevin Goodwin, SVP of Strategy and Growth at New Engen. Kevin shares how his agency evolved from pure performance marketing to embracing effectiveness principles, why digital gets unfairly dismissed by brand marketers, and the specific ways marketers sabotage their own digital brand-building efforts.Topics covered: [00:04] Kevin's journey from finance to digital marketing at Zulily[00:08] How iOS 14 and rising interest rates forced New Engen to evolve[00:13] Why measurement is critical for digital brand building[00:16] What digital marketers get wrong about brand campaigns[00:20] Why marketers should challenge platforms for better brand-building tools[00:23] Preparing for the death of the click in an AI-driven world  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2025 Tom Roach Article: https://thetomroach.com/2025/01/12/brand-building-in-the-platforms/ Kevin Goodwin's LinkedIn: https://www.linkedin.com/in/kevin-goodwin-12b4243a/Kevin's Substack: https://kevingoodwin.substack.com/aboutNew Engen Website: https://newengen.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

According to The Seven Habits of Highly Effective People by Stephen R. Covey, success isn't just about achievement, it's about character and purpose. Covey outlines seven timeless habits that help individuals lead with clarity, integrity, and impact.In today's exchange Dustin Huber, Director of Business Analytics at Nussbaum, shares his personal journey with Nussbaum and explores how these principles can transform both personal and professional life:• Be Proactive – Take responsibility for your choices and focus on what you can control.• Begin with the End in Mind – Define your vision and align your actions with long-term goals.• Put First Things First – Prioritize meaningful tasks over urgent distractions.• Think Win-Win – Foster relationships built on mutual benefit and trust.• Seek First to Understand, Then to Be Understood – Practice empathetic communication for stronger connections.Through real-life experiences and practical insights, Dustin emphasizes the importance of emotional intelligence, distinguishing between private victories (personal growth) and public victories (interpersonal success).Ultimately, this episode encourages intentional living, proactive decision-making, and building authentic relationships. Press play to learn how these habits can redefine success for you!FROM TODAY'S PODCAST• Guest: Dustin Huber, Director of Business Analytics at Nussbaum• The Seven Habits of Highly Effective People by Stephen R. CoveyLET'S CONNECT• Visit us online at terminalexchange.org • Follow The Terminal Exchange on social media! • Facebook• Instagram • XABOUT NUSSBAUM Employee-Owned, Purpose Driven | Nussbaum is an industry-leader in over-the-road freight transportation. For more information on our award-winning services and top-paying driver careers, visit nussbaum.com or nussbaumjobs.com.

Join Voxology in celebrating 10 incredible years of thought-provoking conversations on faith, culture, and the role of the church in society! In this milestone episode, Mike and Tim reflect on the journey from humble beginnings in October 2015 to today, exploring the impactful discussions that have shaped this community. From the concept of cruciformity to the intersection of faith and politics, they dive into navigating cultural challenges and addressing critical topics like Christian nationalism, biblical authority, and justice through the lens of Jesus' teachings. With humor, humility, and deep engagement, the hosts tackle questions like, "What does it mean to follow Jesus in today's cultural climate?" and "How do we approach faith authentically while addressing societal complexities?" Whether you're a longtime listener or new to the podcast, this episode is packed with gratitude, poignant reflections, and fresh perspectives on theology and cultural engagement. We encourage you to join the dialogue! Share your thoughts, questions, and insights on Facebook or Instagram as we continue walking this road together. Let's explore what it means to embody faith in action and pursue justice in a divided world. Thank you for being part of this incredible journey—here's to many more years of meaningful conversation! CHAPTERS: 00:00 - Happy 10th Birthday 03:24 - BRUDES - Destroyer 05:05 - How Did You Guys Meet 06:48 - Challenging MAGA's Biblical Authoritarianism 13:14 - Keeping Sermons Relevant 14:08 - Immunity from Christian Nationalism 17:45 - Proposals for Intervention 22:40 - Voxology's Impact on Community 24:30 - Biblical Alternatives to Dominionism 27:10 - Correcting Dominionist Genesis Readings 29:58 - This Week in Christian Nationalism 36:00 - Charlie Kirk's Controversy 41:25 - Textual Note 44:27 - THANK YOU 45:22 - The Lord's Prayer 46:40 - Objection 1: Trusting God as Father 51:35 - Objection 2: Does Prayer Work? 56:40 - The Effectiveness of Prayer 1:01:54 - Prayer as Participation 1:06:00 - Does Prayer Work? 1:10:10 - Obstacle 2: Prayer Effectiveness 1:13:18 - Jesus Could Have 1:14:35 - The Garden of Gethsemane 1:15:47 - The Problem of Evil 1:19:55 - Next Time on Voxology 1:23:10 - Support the Podcast As always, we encourage and would love discussion as we pursue. Feel free to email in questions to hello@voxpodcast.com, and to engage the conversation on Facebook and Instagram. We're on YouTube (if you're into that kinda thing): VOXOLOGY TV. Our Merch Store! https://www.etsy.com/shop/VOXOLOGY?ref=shop_sugg_market Learn more about the Voxology Podcast Subscribe on iTunes or Spotify Support the Voxology Podcast on Patreon The Voxology Spotify channel can be found here: Voxology Radio Follow us on Instagram: @voxologypodcast and "like" us on Facebook Follow Mike on Twitter: www.twitter.com/mikeerre Music in this episode by Timothy John Stafford Instagram & Twitter: @GoneTimothy

Howie and Harlan are joined by Yale School of Medicine immunologist Akiko Iwasaki, a leading authority on vaccines and long COVID. Harlan reflects on America's crisis of trust in federal agencies; Howie provides some good news about bird flu.  Links: Losing Trust Harlan Krumholz: “When Your Patient Dies” “Federal Agents Stage Raid on Canal Street in New York City, Arresting 9” “White House expands East Wing demolition as critics decry Trump overreach”“Americans' Job Ratings of Six Key U.S. Agencies Worsen” “NEJM and public health group are launching rival to CDC's MMWR publication” “South Carolina measles outbreak rises as schools with low vaccination see new cases” Akiko Iwasaki Health & Veritas Ep. 9: Dr. Akiko Iwasaki: Is Long COVID One Disease or Many? “The Long COVID Puzzle: Autoimmunity, Inflammation, and Other Possible Causes” “A New Kind of Clinical Trial: Bringing Long COVID Research Into Patients' Homes” “New Evidence Supports Autoimmunity as One of Long COVID's Underlying Drivers” “Scientist Dr. Akiko Iwasaki Joins SPEAR Study Group to Investigate Monoclonal Antibodies for Long COVID and COVID-19 Post-Vaccination Syndrome” “Long Covid: A parallel pandemic” “Effectiveness of Colchicine for the Treatment of Long COVID” Akiko Iwasaki and Harlan Krumholz: “Nirmatrelvir–ritonavir versus placebo–ritonavir in individuals with long COVID in the USA (PAX LC): a double-blind, randomised, placebo-controlled, phase 2, decentralised trial” “Does Paxlovid Reduce Long COVID Symptoms? Yale-Led Trial Finds Out” Akiko Iwasaki: “Unexplained post-acute infection syndromes” “Post-Acute Infection Syndromes Will Be the Focus of New YSM Center” CDC: ME/CFS Basics “Varicella-zoster virus reactivation and the risk of dementia” Akiko Iwasaki and Harlan Krumholz: “Immunological and Antigenic Signatures Associated with Chronic Illnesses after COVID-19 Vaccination” “A small study on Covid vaccine safety sparks an online tempest” “We have ‘post-vaccination syndrome.' We are tired of being used to score anti-vax points” Health & Veritas Ep. 162: Paul Lombardo: Reckoning with the Dark History of Eugenics Health & Veritas Ep. 163: Michael Dunne: Confronting the Antibiotic Resistance Crisis Mayo Clinic: Alpha-gal syndrome Akiko Iwasaki: Woman shares what it's like to live with alpha-gal meat allergy triggered by tick bite” “‘Explosive increase' of ticks that cause meat allergy in US due to climate crisis” “Why Is Martha's Vineyard Going Vegan? It's All About Tick Bites.” “Beneficial Bloodsucking” Akiko Iwasaki on X Bird Flu “Bird Flu Is Back” CDC: H5 Bird Flu: Current Situation “RNA replicon vaccination confers long-lasting protection against H5N1 avian influenza in 23 zoo bird species” Learn more about the MBA for Executives program at Yale SOM. Email Howie and Harlan comments or questions.

Try Surfboard & Autocircuit for free. Unlock $10,000 in credits. Put $500 down today. Hit activation in 7 days—your $500 is waived—no risk. After 14 days, if you don't save at least 10 hours, we'll give you an additional $5,000 in credits. Start Today at https://www.kowabungastudios.com/kowabunga-account-creationComment your thoughts below and don't forget to like, SHARE, and subscribe!Want to speed up your Revit production and take your time back?https://www.kowabungastudios.comNeed an Electrical Engineer to help you with your design-build projects?Visit https://verticaldesignservices.com/ #Revit #BIM #Automation #KowabungaStudios #MEP #MEPAutomationSign up for Dillon Mitchell's Straight Shooting Construction Letterhttp://kowabungastudios.hubspotpagebuilder.com/constructionletterConnect with Dillon MitchellLinkedIn - https://www.linkedin.com/in/dillon-mitchell-kowabungastudios/Kowabunga Studios - https://www.kowabungastudios.com/ Instagram - https://www.instagram.com/kowabungastudios/Facebook https://www.facebook.com/kowabungastudios

Mark Ritson is one of the most distinctive voices in marketing today. He's been a marketing professor at top business schools around the world for more than twenty years, won numerous awards for his writings, and he is the creator of the Mini MBA in Marketing and Brand Management with Mark Ritson — courses that have given thousands of marketers worldwide the knowledge to up their game in making better decisions everyday and the confidence to argue their case in boardrooms. Among other topics we discuss ...

Despite Rob disbelieving it, we've gone 300+ episodes without ever devoting an entire hour to research covering safety skills. So, before Dr. Miltenberger busts in to give us feedback about our failing, in situ-style, we get right on it. Aside from looking at specific examples of safety skills training with firearms and earthquakes, we look at the larger swath of training research to figure out what works best, what gets used most, and what components provide that extra-special treatment magic that your program can't succeed without. Stop, drop, and roll! This episode is available for 1.0 LEARNING CEU. Articles discussed this episode: Baruni, R.R. & Miltenberger, R.G. (2024). A survey of safety skills training used by behavior analysts in practice. Behavior Analysis in Practice, 17, 270-282. doi: 10.1007/s40617-023-00835-8 Miltenberger, R.G., Flessner, C., Gatheridge, B., Johnson, B., Satterlund, M., & Egemo, K. (2004). Evaluation of behavioral skills training to prevent gun play in children. Journal of Applied Behavior Analysis, 37, 513-516. doi: 10.1901/jaba.2004.37-513 Kurt, O., Cevher, Z., & Kutlu, M. (2024). Effectiveness of video modeling in teaching earthquake and postearthquake evacuation safety skills for children with autism. Journal of Applied Behavior Analysis, 57, 331-340. doi: 10.1002/jaba.1057 Baruni, R.R. & Miltenberger, R.G. (2022). Teaching safety skills to children: A discussion of critical features and practice recommendations. Behavior Analysis in Practice, 15, 938-950. doi: 10.1007/s40617-021-00667-4 If you're interested in ordering CEs for listening to this episode, click here to go to the store page. You'll need to enter your name, BCBA #, and the two episode secret code words to complete the purchase. Email us at abainsidetrack@gmail.com for further assistance.

In this episode, we examine the effectiveness of political protest in the wake of the No Kings demonstrations, new polling regarding Trump's approval rating among different voting demographics, and the prospects of the president's removal from office. We discuss a case under consideration by the Supreme Court regarding marijuana usage and gun ownership, and the implications that arise from infringement on liberties. We also dive into a case regarding a Karen who sued her neighbor over the smell of marijuana, and relate it to many other problems currently plaguing our society. 00:00 Introduction and Overview 00:29 The Effectiveness of Protests 05:54 The No Kings Protests 07:01 Removing Trump From Office 10:44 Trump's Approval Rating Poll 14:35 Supreme Court Considering Case on Marijuana Use and Gun Ownership  17:12 Rights and Limits in The Constitution 20:58 The Potential Implications of a 2nd Amendment Ruling 23:23 Karen Sues Over Marijuana Smell 29:37 Masks and Other Petty Civil Disagreements 34:22 The Pronoun Debate 36:32 Making Demands of Our Neighbors 39:11 The Value of Community and the Necessity of Integration 40:39 The Benefits of Compromise 44:26 Human Respect and Conclusions Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode is brought to you by Natural Cycles: The company changing the contraception game with the world's first FDA-cleared birth control app. Whether you're looking to prevent pregnancy or plan for it, the Natural Cycles app offers a non-hormonal, non-invasive alternative to traditional birth control. Right now, you can get 15% off an annual subscription plus a freeBluetooth thermometer when you visit https://www.naturalcycles.com and use promo code VALERIA at checkout. Natural Cycles is for 18+ and does not protect against STIs. Always read and follow the instructions for use. In this episode of Not Alone, Valeria sits down with Dr. Elina Berglund Scherwitzl, a former particle physicist turned femtech innovator, and the co-founder of Natural Cycles, the first FDA-cleared birth control app. Together, they dive into how Dr. Elina's background in physics led her to develop a groundbreaking algorithm that helps women better understand their bodies, and offers a hormone-free alternative to traditional birth control. The conversation explores everything from the skepticism she faced in disrupting a multi-billion-dollar industry, to how data and wearable technology are transforming women's health. Valeria and Dr. Elina discuss the phases of the female cycle, the negative effects of hormonal birth control, and the importance of empowering women with better education and tools for their reproductive health. They also touch on the future of personalized medicine, male contraception, and the potential of syncing our lives more intentionally with our bodies.

Sara discusses the mindset shift that helped her quit drinking effortlessly. She shares strategies from her personal journey, including writing daily affirmations, developing an unwavering commitment to sobriety, and adopting new identities.   00:00 Introduction and Episode Overview 00:29 Early Days: Building Momentum 00:54 The Game Changer: 100 to 150 Days 01:09 Mindset Shift: Practical Steps 02:52 The Power of Affirmations 05:18 Deciding to Quit Forever 11:22 Identity and Willpower 12:52 Planning for Success 20:27 Creating a Support System 24:08 Final Thoughts and Encouragement  

Nielsen finds radio paired with TV can boost ROI by 20%. Podcast ads deliver 70% recall and drive purchase action for 22% of listeners immediately after hearing an ad.This week, Elena, Angela, and Rob explore why audio is such a powerful marketing tool. They share how Marketing Architects' roots in radio shaped their advertising philosophy, explain why sound creates lasting memories and emotional connections, and discuss the future of audio from smart speakers to AI-driven experiences.Topics covered: [03:00] How early radio work shaped Marketing Architects' approach[07:00] Campaign that proved the power of testimonials in audio[13:00] Four ways brands can use audio to build distinctive assets[17:00] Brands getting sonic branding right today[22:00] Advantages and disadvantages of podcast advertising[27:00] Where audio advertising is heading in the next five to ten years  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: WARC Study: https://www.warc.com/content/paywall/article/bestprac/what-we-know-about-radio-and-audio-effectiveness/en-GB/109845?2025 eMarketer Article: https://www.emarketer.com/content/podcast-ads-turn-listener-attention-measurable-action Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Send us a textIn this episode of PT Snacks podcast, we continue our discussion on the sacroiliac (SI) joint, discussing optimal manual techniques and exercises to help patients experiencing SI joint pain. We'll break down the function of the SI joint, explore the latest research on manual therapy, and explain why a combination of manual therapy and exercise is most effective. Join us as we cover high-level reviews and specific techniques to help your patients move better and feel better. Don't forget to hit the subscribe button, leave a review, and check out the special MedBridge discount in the show notes!00:00 Introduction and Podcast Overview00:26 Listener Feedback and Today's Topic Introduction01:29 Understanding the Sacroiliac (SI) Joint02:03 Manual Therapy Techniques for SI Joint05:52 Mechanisms and Theories Behind Manual Therapy13:46 Exercises for SI Joint Stabilization15:44 Combining Manual Therapy and Exercise16:57 Conclusion and Additional ResourcesTrager RJ, Baumann A, Rogers H, et al. Efficacy of manual therapy for sacroiliac joint pain syndrome: a systematic review and meta-analysis of randomized controlled trials. J Man Manip Ther. 2024;32(2):71-85.Nejati P, Safarcherati A, Karimi F. Effectiveness of exercise therapy and manipulation on sacroiliac joint dysfunction: a randomized controlled trial. Pain Physician. 2019;22(1):53-61.Kamali F, Zamanlou M, Ghanbari A, Alipour A, Bervis S. Comparison of manipulation and stabilization exercises in patients with sacroiliac joint dysfunction: a randomized clinical trial. J Bodyw Mov Ther. 2019;23(1):177-182.Bialosky JE, Bishop MD, Price DD, Robinson ME, George SZ. The mechanisms of manual therapy in the treatment of musculoskeletal pain: a comprehensive model. J Orthop Sports Phys Ther. 2009;39(3):123-130.Testa M, Rossettini G. Enhance placebo, avoid nocebo: how contextual factors affect physiotherapy outcomes. Phys Ther. 2016;96(11):1541-1549.Shahali S, Ebrahimian MR, Hosseinifar M, et al. Effects of motor control exercise on pain and disability in patients with sacroiliac joint pain: a systematic review and meta-analysis. Musculoskelet Sci Pract. 2021;56:102419.Visser LH, Woudenberg NP, de Bont J, et al. Treatment of the sacroiliac joint in patients with leg pain: a randomized controlled trial. Eur Spine J. 2Go to PT Final Exam using this link to access great studying options to conquer the NPTE!Support the showStay Connected! Follow so you never miss an episode. Send your questions via email to ptsnackspodcast@gmail.com Join the email list HERE Need CEUs or NPTE Prep? Save over $100 on unlimited CEUs with MedBridge using code PTSNACKSPODCAST at checkout. Students: Get a full year of access for less with code PTSNACKSPODCASTSTUDENT. Prepping for the NPTE? PT Final Exam offers all the tools you need. Use code PTSnacks at checkout to get a discount! Support the ShowShare the episode with someone who'd benefit. Contributing directly to the "support" link. Thanks for tuning in—your support makes this all possible!

Alright everyone we're back in action this week and kicking things off with Leland Brown of the North American Lead Free Partnership. They are a hunter-led conservation alliance, working to reduce wildlife exposure to lead by promoting voluntary use of non-lead ammunition. Now you might scoff at the thought of jumping to a copper bullet this fall but Leland has the data to prove the Effectiveness of these copper solids which we talk plenty on in the show. Regardless, it's our job as hunters to be stewards of the land before, during and after the kill. Every critter out there plays a vital role in the habitat and we'd like to keep them around.Hazmore Outdoor Products- https://hazmore.net/Use Code UPO15 at checkout for 15% off your next order!HangFree- https://hangfree.co/ Use code UPO10 at checkout for 10% off your next order!Water Feather Boats- https://waterfeathers.com/ Find a Dealer Near YouDayton Archers Club- https://daytonaarchersinc.com/ Mention UPO and get 10% off your membershipBecome a Patron- https://www.patreon.com/user?u=45295718UPO Gear & Such- https://uponation.co/ UPO Social Media- https://linktr.ee/underpressureoutdoors

In his weekly clinical update, Dr. Griffin with Vincent Racaniello are dismayed by the government shutdown, the firings at the CDC including EIS agents, H5N1 isolation from backyard birds and its stability in raw milk and cheese, before Dr. Griffin deep dives into recent statistics on the measles epidemic, RSV, influenza and SARS-CoV-2 infections, the Wasterwater Scan dashboard, Johns Hopkins measles tracker, the quarantining of college students in the US due to measles, Japan's declaration of a national influenza outbreak, effectiveness of the influenza and COVID vaccines, where to find PEMGARDA, how to access and pay for Paxlovid, can you be retreated with Paxlovid, long COVID treatment center, results from PLATCOV studies- still no antiviral activity attributed to ivermectin, where to go for answers to your long COVID questions, long COVID in pediatrics, patient reported outcomes from the STOP-PASC clinical trial, contacting your federal government representative to stop the assault on science and biomedical research and the listener reminder that measles vaccine in those with interferonopathy may result in severe adverse affects. Subscribe (free): Apple Podcasts, RSS, email Become a patron of TWiV! Links for this episode Trump Administration Lays Off Dozens of C.D.C. Officials (NY Times) CDC walks back hundreds of firings as US shutdown persists (Yahoo News/ Reuters) CDC battered by government shutdown firings, while some are rescinded (STAT 10) Confirmations of Highly Pathogenic Avian Influenza in Commercial and Backyard Flocks (USDA: Animal and Plant Health Inspection Service) Flurry of H5N1 activity noted in commercial poultry, wild birds(CIDRAP) H5N1 influenza virus stability and transmission risk in raw milk and cheese(Nature Medicine) Hundreds of U.S. students quarantined amid measles outbreaks (NBC News) Wastewater for measles (WasterWater Scan) Measles cases and outbreaks (CDC Rubeola) Tracking Measles Cases in the U.S. (Johns Hopkins) Measles vaccine recommendations from NYP (jpg) Weekly measles and rubella monitoring (Government of Canada) Measles (WHO) Get the FACTS about measles (NY State Department of Health) Measles (CDC Measles (Rubeola)) Measles vaccine (CDC Measles (Rubeola)) Presumptive evidence of measles immunity (CDC) Contraindications and precautions to measles vaccination (CDC) Measles (CDC Measles (Rubeola)) Adverse events associated with childhood vaccines: evidence bearing on causality (NLM) Measles Vaccination: Know the Facts(ISDA: Infectious Diseases Society of America) Deaths following vaccination: what does the evidence show (Vaccine) Influenza: Waste water scan for 11 pathogens (WastewaterSCan) US respiratory virus activity (CDC Respiratory Illnesses) Respiratory virus activity levels (CDC Respiratory Illnesses) Weekly surveillance report: clift notes (CDC FluView) Japan sees early flu activity, with school closures(CIDRAP) Japan Declares Nationwide Flu Outbreak Following Early Surge in Cases (insightscare) ACIP Recommendations Summary (CDC: Influenza) American Academy of Pediatrics Flu and Children (CDC: Influenza (flu)) Effectiveness of influenza vaccination to prevent severe disease (CMI: Clinical Microbiology and Infection) Influenza Vaccine Composition for the 2025-2026 U.S. Influenza Season(FDA) RSV: Waste water scan for 11 pathogens (WastewaterSCan) US respiratory virus activity (CDC Respiratory Illnesses) RSV-Network (CDC Respiratory Syncytial virus Infection) Vaccines for Adults (CDC: Respiratory Syncytial Virus Infection (RSV)) Economic Analysis of Protein Subunit and mRNA RSV Vaccination in Adults aged 50-59 Years (CDC: ACIP) Evidence to Recommendations Framework (EtR): RSV Vaccination in Adults Aged 50–59 years (CDC: National Center for Immunization and Respiratory Diseases) Efficacy and safety of respiratory syncytial virus vaccines (Cochrane Library) Waste water scan for 11 pathogens (WastewaterSCan) COVID-19 deaths (CDC) Respiratory Illnesses Data Channel (CDC: Respiratory Illnesses) COVID-19 national and regional trends (CDC) COVID-19 variant tracker (CDC) SARS-CoV-2 genomes galore (Nextstrain) Antigenic and Virological Characteristics of SARS-CoV-2 Variant BA.3.2, XFG, and NB.1.8.1 (bioRxiV) Effectiveness of NVX-CoV2373 and BNT162b2 COVID-19 Vaccination in South Korean Adolescents (The Pediatric Infectious Disease Journal) Trump gets Covid vaccine and flu shot during second checkup of the year (NBC News) Where to get pemgarda (Pemgarda) EUA for the pre-exposure prophylaxis of COVID-19 (INVIYD) Infusion center (Prime Fusions) CDC Quarantine guidelines (CDC) NIH COVID-19 treatment guidelines (NIH) Drug interaction checker (University of Liverpool) Help your eligible patients access PAXLOVID with the PAXCESS Patient Support Program (Pfizer Pro) Understanding Coverage Options (PAXCESS) Pharmacometrics of high-dose ivermectin in early COVID-19 from an open label, randomized, controlled adaptive platform trial (PLATCOV)(eLife) Antiviral efficacy of oral ensitrelvir versus oral ritonavir-boosted nirmatrelvir in COVID-19 (PLATCOV) (LANCET: Infectious Diseases) Infectious Disease Society guidelines for treatment and management (ID Society) Molnupiravir safety and efficacy (JMV) Convalescent plasma recommendation for immunocompromised (ID Society) What to do when sick with a respiratory virus (CDC) Managing healthcare staffing shortages (CDC) Anticoagulation guidelines (hematology.org) Daniel Griffin's evidence based medical practices for long COVID (OFID) Long COVID hotline (Columbia : Columbia University Irving Medical Center) The answers: Long COVID Nirmatrelvir-Ritonavir and Symptoms in Adults With Postacute Sequelae of SARS-CoV-2 Infection (JAMA Internal Medicine) Longitudinal patient-reported outcome trajectories in Long COVID: Findings from the STOP-PASC Clinical Trial (OFID) Reaching out to US house representative Severe Adverse Reaction to Measles Vaccine Due to Homozygous Mutation in the IFNAR2 Gene: A Case Report and Literature Review (Journal of Clinical Immunology) Letters read on TWiV 1262 Dr. Griffin's COVID treatment summary (pdf) Timestamps by Jolene Ramsey. Thanks! Intro music is by Ronald Jenkees Send your questions for Dr. Griffin to daniel@microbe.tv Content in this podcast should not be construed as medical advice.

New DShield Support Slack Workspace Due to an error on Salesforce s side, we had to create a new Slack Workspace for DShield support. https://isc.sans.edu/diary/New%20DShield%20Support%20Slack/32376 Attackers Exploiting Recently Patched Cisco SNMP Flaw (CVE-2025-20352) Trend Micro published details explaining how attackers took advantage of a recently patched Cisco SNMP Vulnerability https://www.trendmicro.com/en_us/research/25/j/operation-zero-disco-cisco-snmp-vulnerability-exploit.html https://sec.cloudapps.cisco.com/security/center/content/CiscoSecurityAdvisory/cisco-sa-snmp-x4LPhte Framework BIOS Backdoor The mm command impleneted in Framework BIOS shells can be used to compromise a device pre-boot. https://eclypsium.com/blog/bombshell-the-signed-backdoor-hiding-in-plain-sight-on-framework-devices/ SANS.edu Research: Mark Stephens, Validating the Effectiveness of MITRE Engage and Active Defense https://www.sans.edu/cyber-research/validating-effectiveness-mitre-engage-active-defense/

In this episode of the Managing with Mind and Heart podcast, Nash Consulting's Anna Gibson rejoins Ethan Nash in a follow-up to our September discussion on Team Effectiveness. Drawing from the research-backed framework from Teams That Work by Eduardo Salas and Scott Tannenbaum, which explores the "Seven Cs" that drive team success (Capability, Coordination, Cooperation, Communication, Cognition, Conditions, and Coaching), they explore how to assess whether your team is truly hitting the mark.  Text the word “LEADING” to 66866 to be added to Nash Consulting's monthly newsletter. Just practical management skills and tips. And just once a month. Pinky swear.

"McElroy & Cubelic In The Morning" airs 7am-10am weekdays on WJOX-94.5!See omnystudio.com/listener for privacy information.

Pre-order our brand new book MICRO HABITS for 25% off before the launch on 1st January: https://hppod.co/472Og7qThe pressure, the noise, the meaning of the occasion, it had all become too much.Two years later, he returned to the same stadium, the same stage, and this time everything was different. He scored one of the biggest goals of his career, not because his ability had changed, but because his mindset had.In this episode, I share what I learned from Dan's transformation and the powerful lesson he now lives by: play the game, not the occasion. Together, we explore:Why high-pressure moments can derail even the best performersHow to “shrink the stage” and focus on what's in your controlThe science behind reframing nerves as excitementWhat Newcastle United's evolution teaches us about team mindsetHow to prepare for your own “Wembley moments” with clarity and calmHere is more information on the studies referenced: What Governs Choking Under Pressure? (Sian L. Beilock & Thomas H. Carr, 2001)When Paying Attention Becomes Counterproductive: Impact of Divided versus Skill-Focused Attention on Novice and Experienced Performance of Sensorimotor Skills (Sian L. Beilock, Wierenga & Carr, 2002)Get Excited: Reappraising Pre-Performance Anxiety as Excitement (Alison Wood Brooks, 2014)A Pre-Performance Routine to Alleviate Choking in “Choking-Susceptible” Athletes (Christopher Mesagno, Daryl Marchant, Tony Morris, 2008)The Effectiveness of Pre-Performance Routines in Sports: A Meta-Analysis (Anton G. O. Rupprecht, Ulrich S. Tran, Peter Gröpel, 2021.)Attentional Focus and Motor Learning: A Review (Gabriele Wulf, 2013)The Performance and Psychological Effects of Goal Setting (process vs outcome) (O. Williamson et al. 2024)Listen to the full episode with Dan Burn: https://pod.fo/e/2eb8b4 Hosted on Acast. See acast.com/privacy for more information.

In this edition of Future Proof, Jane Ostler, Chief Insights Officer at Kantar, sits down with Anastasia Leng, founder and CEO of Creative X, and Duncan Southgate, Global Creative and Media Lead at Kantar, to explore how artificial intelligence is reshaping the way brands measure and optimise creative content.Anastasia shares her journey from Google to launching Creative X, revealing how a personal challenge led to the creation of a platform now used by some of the world's biggest brands. She discusses the new partnership between Kantar and Creative X, and how integrating AI-powered insights is helping marketers make smarter decisions about creative and media investment.Together, they unpack the rise of GenAI, the explosion of content, and the challenges brands face in maintaining creative consistency at scale. The conversation also delves into the creator economy, with fresh data on how influencer content is driving brand impact and why getting the basics right still matters.Tune in to hear why combining creative and media measurement is the next big step for marketers, and what the future holds for advertising effectiveness in an AI-driven world. Hosted on Acast. See acast.com/privacy for more information.

We went to the London offices of Sid Lee Sport to host Cause and Effect: Why sponsorship needs an effectiveness revolution. A live recording featuring industry professionals from across the sport sponsorship marketplace, who came together in front of an invited VIP audience to ask some big questions as sport's role as a marketing platform for brands.Taking part were:Hosting the event was Charlotte Thomson, founder of The One10 Collective and formerly head of women's football at Copa90.Joining Charlotte on stage were Charlie Dundas (GSIQ), Rebecca Martin (Barclays/ESA), and Rory Natkiel (Sid Lee Sport) as founding board members of the Sponsorship Effectiveness Forum, a not-for-profit, cross-industry platform dedicated to raising the standard of sponsorship effectiveness. "By building benchmarks, sharing case studies, and challenging old assumptions, our mission is to help sponsorship achieve its true potential and claim its rightful place at the heart of brand building. This is just the start. Over the months ahead we'll be publishing research, hosting events, and creating the tools the industry needs to move beyond exposure metrics and prove the real impact of sponsorship."Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

“Chemotherapy-induced alopecia does cause a lot of stress. It's associated with lower quality of life. Scalp cooling may really help improve quality of life. Some studies have shown that women in the scalp cooling group felt less upset about losing their hair and less dissatisfied with their appearance compared to the women in the control group that didn't receive any scalp cooling. So a lot of these studies are showing it does have a very positive impact on psychosocial feelings and side effects in relation to overall cancer treatment,” ONS member Jaclyn Andronico, MSN, CNS, OCN®, AOCNS®, clinical nurse specialist at Memorial Sloan Kettering Cancer Center in New York, NY, told Jaime Weimer, MSN, RN, AGCNS-BS, AOCNS®, manager of oncology nursing practice at ONS, during a conversation about chemotherapy-induced alopecia and scalp cooling. The advertising messages in this episode are paid for by Paxman. ONS is solely responsible for the criteria, objectives, content, quality, and scientific integrity of its programs and publications. Music Credit: “Fireflies and Stardust” by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Episode Notes  This episode is not eligible for NCPD. ONS Podcast™ Episode 250: Cancer Symptom Management Basics: Dermatologic Complications ONS Voice articles: Diagnose and Manage Dermatologic Toxicity Secondary to Immunotherapy Follow the Evidence When Using Scalp Cooling for Cancer Alopecia Reimbursements Are Making Scalp Cooling More Accessible for Patients With Cancer The Case of the CIA-Combatting Combination ONS Voice oncology drug reference sheets: Docetaxel Doxorubicin Hydrochloride Sacituzumab Govitecan-Hziy ONS Guidelines™ for Cancer Treatment-Related Skin Toxicity Clinical Journal of Oncology Nursing articles: Chemotherapy-Induced Alopecia: Examining Patient Perceptions and Adherence to Home Haircare Recommendations Scalp Cooling: Implementing a Cold Cap Program at a Community Breast Health Center Scalp Cooling: Implementation of a Program at a Multisite Organization Oncology Nursing Forum articles: Effectiveness, Safety, and Tolerance of Scalp Cooling for Chemotherapy-Induced Alopecia The Effect of Chemotherapy-Induced Alopecia on Distress and Quality of Life in Male Patients With Cancer ONS Altered Body Image Huddle Card Journal of Market Access and Health Policy article: Expanding the Availability of Scalp Cooling to All Patients at Risk of Chemotherapy-Induced Alopecia HairToStay Paxman patient assistance program Rapunzel Project To discuss the information in this episode with other oncology nurses, visit the ONS Communities. To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode “Some of the classes that are high risk for chemotherapy-induced alopecia can include antitumor antibiotics, such as doxorubicin, epirubicin; antimicrotubule drugs, such as taxanes like docetaxel, paclitaxel; alkylating agents such as cyclophosphamide. The lower risk alopecia-causing chemo agents are the antimetabolite classes, which a lot of people know as gemcitabine or fluorouracil. We also are seeing patients experience some degree of alopecia with a drug called sacituzumab govitecan, which is an actual antibody–drug conjugate.” TS 2:09 “Scalp cooling is approved for solid tumor patients. Patients receiving chemotherapy agents, as we discussed before, with that high incidence of chemotherapy-induced alopecia really should be considered for scalp cooling as long as they don't have certain contraindications. Some contraindications do exist for these populations. Those are patients that have cold agglutinin diseases, cryoglobulinemia, cryofibrinogenemia, and any cold sensitivity issues. Patients also with abnormal liver functions are not suggested to receive scalp cooling because their liver function is associated with the metabolism of the drug agent. It's also not recommended for patients with hematologic malignancies who are higher risk for cutaneous metastatic disease or failed chemotherapy and even reduced survival rates.” TS 9:23 “Overall, scalp cooling has a good tolerance, but it's important to be aware that scalp cooling can be uncomfortable for some, and it isn't always tolerated by some patients. Patients have reported side effects such as headaches, dizziness, chills, cold sensations, scalp pain, head discomfort, and even claustrophobia. Among these, the most common is the cold feeling and headaches. So when caring for patients that undergo scalp cooling, the nurses really should recognize the patient's feelings and help relieve that discomfort with position changes, prophylactic painkillers such as [acetaminophen] or [ibuprofen] if they're allowed to take that, additional warm blankets. Even antianxiety medications can really help, especially if that claustrophobia feeling is there. So collaborating with that team, the doctors, the nurse practitioners, just to be aware that if the patient's not comfortable during this treatment of scalp cooling, they should have those things on board prior to starting.” TS 12:23 “A lot of primary education points for nurses to review with patients is explaining the financial reimbursement process and assistance options—collaborating with that financial department within your institution. Also discussing the efficacy of the scalp cooling and the tolerability of it as well. I don't know if patients are always aware of the feeling of the cold—really warning them, letting them know what they're going to experience while in the chair attached to that cooling machine.” TS 18:55 “Nurses, we're at the forefront of scalp cooling, and we manage a lot of this area that comes with the service. They are managing, the coordination of the care, the education. They're assisting with that financial discussion and collaborating with the financial department. The symptom management—they're helping make the patients feel more comfortable with the symptoms of scalp cooling. They are the real deal here, so they are the best in helping with the situation. Nurses should be really familiar with the efficacy, again, and the tolerability, the contraindications, the side effects, and the costs and even the access for scalp cooling.” TS 20:57

Leadership is rapidly evolving as artificial intelligence becomes deeply integrated into how organizations operate and make decisions. In a world where volatility, uncertainty, complexity, and ambiguity are the norm, leaders are being challenged to not only understand the role of AI—but also to harness it in ways that enhance what makes leadership truly human. This episode dives into why leaders can no longer afford to treat AI as a separate technical domain, but rather as a strategic partner that augments decision making, stretches creativity, and humanizes leadership itself. As generative AI rapidly advances, the question is not whether leaders should use these tools, but how to do so thoughtfully, ethically, and effectively. This conversation explores how leaders can remain at the center, leverage augmentation, and make deliberate choices that will define competitive advantage and organizational health in the next decade. The episode also emphasizes the necessity of skepticism, risk awareness, and the cultivation of skills—like “human calming”—that will set exceptional leaders apart in an AI-rich world. Timestamped Overview [00:05:27] Introduction to AI and Leadership: Exploring why AI is now essential to leadership development and future success.[00:07:00] The Human Core of Leadership: Discussing the enduring need for human-centered leadership—augmented, not replaced, by technology.[00:08:34] Evolution of Leadership Skills: How classic leadership skills stand the test of time, but require a generative AI lens.[00:09:34] Rethinking “Cyborg Leadership”: Moving beyond science fiction to practical digital augmentation for leaders.[00:11:46] Developing the 10 AI-Augmented Leadership Skills: Why these skills matter and the unique place of “human calming.”[00:15:06] The Role of Human Calming: Centering leaders' intention and composure in an AI-driven world.[00:17:36] The Value of Skepticism: Why questioning, challenging, and stretching assumptions is vital in adopting new technology.[00:19:17] Embracing vs. Rejecting AI: Strategies for experimenting, learning, and building organizational trust with emerging tools.[00:24:00] Facing Risks and Unknowns: Assessing current and future risks—including cyber threats and over-focusing on efficiency.[00:30:03] Effectiveness vs. Efficiency: Shifting the leadership focus toward innovation, not just automation.[00:34:03] All Hands on Deck: Why AI is a human and organizational story—not just a technical one.[00:35:12] Future-Back Thinking: Blending human and machine, and why leaders must choose to play and prototype.[00:39:44] Managing the Noise: How scalable foresight and intentional augmentation can help leaders cut through information overload.[00:43:35] Practical Takeaways: Real-life examples of how leaders can use AI tools to augment creativity and effectiveness.[00:46:22] Embracing Skeptical Foresight: Encouraging leaders to challenge assumptions and stretch their strategic thinking.[00:50:02] Don't Get Discouraged: The learning curve of AI and the importance of hands-on experimentation. For the complete show notes be sure to check out our website: https://leaddontboss.com/357

Melissa and Jam discuss the chemistry behind Poopourri Toilet Spray. Melissa explains how the spray works by forming a non-polar oil layer on top of water, preventing smelly polar molecules like skatole and sulfur compounds from escaping into the air. They also touch upon the practical applications and personal experiences of using the product, making everyday bathroom visits more pleasant. Throughout the episode, the hosts delve into the chemistry of solubility and intermolecular forces, providing an engaging and informative lesson on an often-overlooked subject. 00:00 Introduction to Poopourri Toilet Spray 00:30 Personal Experiences with Bathroom Sprays 01:05 Chemistry Behind Poopourri 06:37 The Science of Smelly Molecules 11:10 How Poopourri Works 17:31 Exploring Gas Density and Surface Tension 18:44 Summarizing the Chemistry Lesson 18:49 Understanding Smelly Compounds 20:49 The Role of Polar and Non-Polar Molecules 22:54 Effectiveness of Odor-Blocking Sprays 24:26 Discussing Memorable Smells 31:26 Wrapping Up and Community Shoutouts ★ Support this podcast on Patreon ★ ★ Buy Podcast Merch and Apparel ★ Check out our website at chemforyourlife.com Watch our episodes on YouTube Find us on Instagram, Twitter, and Facebook @ChemForYourLife Thanks to our monthly supporters Emily Morrison Kyle McCray Emily Hardy Ash Vince W Julie S. Heather Ragusa Autoclave Chelsea Morelos Dorien VD Scott Beyer Jessie Reder Ciara Linville J0HNTR0Y Jeannette Napoleon Cullyn R Erica Bee Elizabeth P Rachel Reina Letila Katrina Barnum-Huckins Suzanne Phillips Venus Rebholz Lyn Stubblefield Jacob Taber Brian Kimball Kristina Gotfredsen Timothy Parker Steven Boyles Chris Skupien Chelsea B Avishai Barnoy Hunter Reardon ★ Support this podcast on Patreon ★ ★ Buy Podcast Merch and Apparel ★ Check out our website at chemforyourlife.com Watch our episodes on YouTube Find us on Instagram, Twitter, and Facebook @ChemForYourLife Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Daily Boost Podcast Show Notes Happiness: What Makes JOY Last Longer Than Happiness? October 8, 2025 | Episode 5198 Host: Scott Smith Episode Description Scott gave up chasing happiness years ago. Plot twist: He's happier for it. After almost 20 years and over 5,000 episodes, he's learned that joy sticks around longer than happiness ever did. It's less fleeting, more reliable, and way more real. In this episode, Scott shares five ideas that have been posted on his office wall for years. He doesn't even remember when he put them there. But they're still relevant because they work. These aren't fluffy positive vibes—this is the honest truth about what actually makes life feel good when you're stuck, frustrated, or wondering why success isn't bringing the satisfaction you expected. Featured Story Picture this: Scott's looking at his office wall during a recording session. There are five handwritten reminders staring back at him. They've been there for years. He has no idea when he posted them, which tells you something—these aren't trendy mantras. They're the real deal. As he's about to hit 20 years of daily podcasting, he realizes these five ideas are exactly why he's still showing up. They're also why his clients in their 40s and 50s—successful people who should be happy but aren't quite there—finally start feeling something shift. It's not about motivation. It's about getting brutally honest with yourself about what you're doing with your time and who you're doing it for. Important Points Gratitude isn't just nice—it's the foundation for getting more of what you want. If you can't appreciate what you have, why would you get anything else? Your actions tell the truth your words won't. Look at what you actually do every day, not what you say you'll do or wish you were doing. Serving others strategically changes your life faster than chasing your own happiness. When you make someone else feel great today, everything shifts for you too. Memorable Quotes "You change when you wear yourself out. And the truth is, if you are stuck and you can't figure stuff out, there's some things you have to do and you have to figure it out, but there's a big stack. I'm going to guess 50, 60% of what you think you need to do that doesn't need to be done at all." "Remember, the person you are today is not who you will be tomorrow. In fact, the decision you make today may scare you to death. But as you start moving forward tomorrow and the next week and the next month and the next year, you'll become that person who is fully capable of transforming into whatever you want to do." "This is not the toxic positivity. Come on guys. You can do it. Be happy. Let's go. Rah, rah, rah. Love that stuff. But man, if that's not working for you, we got to get real, don't we?" Scott's Three-Step Approach Pause today and write down three things you're grateful for—even if life feels hard right now. Don't tell anyone you're doing it. Just do it and watch what compounds over time. Review everyone you'll interact with today and decide in advance how you want to make them feel. Serve first. Tell someone you're proud of them and watch what happens. Pull out your calendar and block time for yourself—not for tasks, but for your dreams. Own your time or everyone else will own it for you. Connect With Me Search for The Daily Boost on Apple Podcasts and Spotify. Email: support@motivationtomove.com Main Website: https://motivationtomove.com YouTube: https://youtube.com/dailyboostpodcast Facebook Page: https://facebook.com/motivationtomove Facebook Group: https://dailyboostpodcast.com/facebook Possible Titles (Ranked by Effectiveness) podcast, Scott, mindfulness, motivation, inspiration, happiness, personal development, mental health, joy, self-improvement, positivity, life lessons, personal growth, resilience, life advice, emotional well-being, happiness vs joy, authentic living, meaningful life, happiness tips Learn more about your ad choices. Visit megaphone.fm/adchoices

Over the next few years, the US is hosting global sporting events unlike anything we've seen before. The FIFA World Cup, LA Olympics, and ongoing NFL season create massive opportunities for brands to connect with audiences.This week, Elena, Angela, and Rob break down live sports advertising strategy. Learn why sports should be the seasoning, not the meal, and how to balance premium pricing with reach efficiency across today's fragmented media landscape.Topics covered: [02:00] How sports buying has changed since 2000 [08:00] Using sports as a surgical reach engine [10:00] Why co-viewing makes sports valuable but risky [14:00] TV spots versus sponsorships and activations [22:00] Risks of over-concentrating in sports [24:00] Planning for long-term sports effectiveness  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 AdvertisingWeek Article: https://advertisingweek.com/americas-golden-era-of-live-sports-why-brands-need-to-think-bigger-and-smarter/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this conversation, Will leads us through the available research on the effectiveness of predator bounty programs.   Our lab is primarily funded by donations. If you would like to help support our work, please donate here: http://UFgive.to/UFGameLab   Resources:   Bartel, R. A., & Brunson, M. W. (2003). Effects of Utah's coyote bounty program on harvester behavior. Wildlife Society Bulletin, 736-743.   Ditchkoff, S. S., et al. (2017). Effectiveness of a bounty program for reducing wild pig densities. Wildlife Society Bulletin, 41(3), 548-555.   Gosling, L. M., & Baker, S. J. (1989). The eradication of muskrats and coypus from Britain. Biological Journal of the Linnean Society, 38(1), 39-51.   Lelli, B., et al. (2009). Seal bounties in Maine and Massachusetts, 1888 to 1962. Northeastern Naturalist, 16(2), 239-254.   We've launched a comprehensive online wild turkey course featuring experts across multiple institutions that specialize in habitat management and population management for wild turkeys. Earn up to 20.5 CFE hours! Enroll Now!    Dr. Marcus Lashley @DrDisturbance, Publications Dr. Will Gulsby @dr_will_gulsby, Publications Turkeys for Tomorrow @turkeysfortomorrow  UF Game Lab @ufgamelab, YouTube   Donate to our wild turkey research: UF Turkey Donation Fund , Auburn Turkey Donation Fund    Want to help wild turkey conservation? Please take our quick survey to take part in our research!   Do you have a topic you'd like us to cover? Leave us a review or send us an email at wildturkeyscience@gmail.com!   Watch these podcasts on YouTube   Please help us by taking our (quick) listener survey - Thank you!    Check out the DrDisturbance YouTube channel! DrDisturbance YouTube   Want to help support the podcast? Our friends at Grounded Brand have an option to donate directly to Wild Turkey Science at checkout. Thank you in advance for your support!   Leave a podcast rating for a chance to win free gear!   This podcast is made possible by Turkeys for Tomorrow, a grassroots organization dedicated to the wild turkey. To learn more about TFT, go to turkeysfortomorrow.org.    Music by Artlist.io Produced & edited by Charlotte Nowak  

In this conversation, Will leads us through the available research on the effectiveness of predator bounty programs.   Our lab is primarily funded by donations. If you would like to help support our work, please donate here: http://UFgive.to/UFGameLab   Resources:   Ditchkoff, S. S., et al. (2017). Effectiveness of a bounty program for reducing wild pig densities. Wildlife Society Bulletin, 41(3), 548-555.   Bartel, R. A., & Brunson, M. W. (2003). Effects of Utah's coyote bounty program on harvester behavior. Wildlife Society Bulletin, 736-743.   Gosling, L. M., & Baker, S. J. (1989). The eradication of muskrats and coypus from Britain. Biological Journal of the Linnean Society, 38(1), 39-51.   Lelli, B., et al. (2009). Seal bounties in Maine and Massachusetts, 1888 to 1962. Northeastern Naturalist, 16(2), 239-254.   We've launched a comprehensive online wild turkey course featuring experts across multiple institutions that specialize in habitat management and population management for wild turkeys. Earn up to 20.5 CFE hours! Enroll Now!    Dr. Marcus Lashley @DrDisturbance, Publications Dr. Will Gulsby @dr_will_gulsby, Publications Turkeys for Tomorrow @turkeysfortomorrow  UF Game Lab @ufgamelab, YouTube   Donate to our wild turkey research: UF Turkey Donation Fund , Auburn Turkey Donation Fund    Want to help wild turkey conservation? Please take our quick survey to take part in our research!   Do you have a topic you'd like us to cover? Leave us a review or send us an email at wildturkeyscience@gmail.com!   Watch these podcasts on YouTube   Please help us by taking our (quick) listener survey - Thank you!    Check out the DrDisturbance YouTube channel! DrDisturbance YouTube   Want to help support the podcast? Our friends at Grounded Brand have an option to donate directly to Wild Turkey Science at checkout. Thank you in advance for your support!   Leave a podcast rating for a chance to win free gear!   This podcast is made possible by Turkeys for Tomorrow, a grassroots organization dedicated to the wild turkey. To learn more about TFT, go to turkeysfortomorrow.org.    Music by Artlist.io Produced & edited by Charlotte Nowak  

SummaryIn this week's episode of Startup Junkies, hosts Daniel Koonce and Caleb Talley sit down for an engaging conversation with Daniel Schroeder and Brent Reader, co-founders of Peanut Pupper, a startup helping anxious dogs with their CBD products. The conversation explores how Peanut Pupper began, what sets it apart, and how its founders are committed to more than just business success. There's an underlying message of using entrepreneurship as a platform to make a positive difference, which comes through clearly as the hosts and guests discuss the journey and vision behind the brand. From the origins of the idea to creating a responsible, community-focused company, listeners get an inside look at what it takes to build something with heart and intention.Beyond Peanut Pupper, the discussion digs into broader themes like the importance of giving back, finding meaning in work, and overcoming challenges with creativity and resilience. There are honest conversations about what it means to push through setbacks, the balance between profit and purpose, and how authentic values can become a brand's strongest asset.Whether you're a pet lover, budding entrepreneur, or simply curious about how purpose-driven companies operate, this episode delivers both inspiration and practical insights. Tune in for a fresh perspective on business and a deeper appreciation for brands like Peanut Pupper that aim to make the world a little better!Show Notes(00:00) Introduction(03:30) The Inspiration Behind Peanut Pupper's CBD Products(09:24) THC-Free CBD: Safety and Effectiveness(15:59) Happy Pup Customer Testimonials(17:34) Impact of Markets on Dog Adoptions and Health(23:29) Arkansas Legislation Targets Loophole Marijuana(31:22) Exploring the Relationship Dynamic Between Co-Founders(40:35) Embracing Mentorship and Avoiding Solitude(42:12) NWA's Regional Support and Community Spirit(45:22) Closing ThoughtsLinksDaniel KoonceCaleb TalleyStartup JunkieStartup Junkie YouTubeDaniel SchroederBrent ReaderPeanut Pupper

We trace why “bring your whole self to work” fell flat, how subtle detractor patterns (ignoring, courtesy code switching, email habits) silently erode trust, and why inclusion is less about demographics and more about everyday micro-behaviors. Kimberly makes it real: when team members only get replies if they CC the boss, people stop trying. When leaders say they value input but don't create safety, trust collapses.The surprise? Homogeneous teams with strong inclusion behaviors can outperform diverse ones without them. Inclusion isn't about who's at the table—it's whether voices matter once they're there.I push back on the myth of “leader angst”: making things better is the leader's job. Kimberly adds the missing truth: the biggest cost isn't money or time—it's the vulnerability of having real conversations with your team.This isn't theory. It's leadership on the line. And it's the difference between wasting hours in ignored emails versus amplifying effectiveness by 30% with no extra cost—just courage.TL;DR* Inclusion ≠ diversity quotas—it's behaviors that create belonging.* Five detractor patterns silently kill inclusion (ignoring, courtesy code switching, etc.).* Leaders can't outsource inclusion—HR can't carry this, only teams can.* Effectiveness jumps when small friction points (like ignored emails) get fixed.* The real cost: leaders must get vulnerable, confront team dynamics, and stay accountable.Memorable lines “No one wakes up in the morning saying, ‘I hope I'm excluded today.'” “Courtesy code switching sounds respectful—but it actually silences voices.” “Making things better is literally the leader's job. Otherwise, a bot could replace you.” “Inclusion isn't a social program—it's how you answer your team's emails.”Guest Kimberly Lewis Parsons — Founder & CEO of Bamboo Teaming; expert in inclusive teaming, executive team coaching, and shifting leaders from ineffective habits to productive collaboration.

Most brands are eager to launch new campaigns and chase fresh leads. But here's the truth: if your foundation isn't strong, your customer acquisition strategy won't deliver the growth you want. In this episode of Inclusion & Marketing, Sonia Thompson breaks down why “getting your house in order” is the key to making any acquisition strategy more effective. You'll learn what most companies overlook, how to fix it, and the simple shifts that turn attention into actual conversions. If you want your customer acquisition efforts to work harder and deliver bigger results, this episode is your roadmap. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Other Episodes In This Customer Acquisition Series: The #1 Customer Acquisition Rule to Boost Conversions and Maximize ROI - https://inclusionandmarketing.com/the-1-customer-acquisition-rule-to-boost-conversions-and-maximize-roi/ Win More Customers With These 17 Proven Customer Acquistion Strategies: Apple Podcasts - https://podcasts.apple.com/us/podcast/178-win-more-customers-with-these-17-proven-customer/id1604907821?i=1000723850008 Spotify - https://open.spotify.com/show/3hC7ezeDfhotEInmHDtL6Z

LIVE via recording from St. Charles, Missouri! It's a preview episode! Yes, we continue our fall tradition of discussing everything coming out this spoooooky month from the comfort of the Thompson Center Conference hall. We spend some time gushing about all the great talks we just experienced before getting prepared for our NEXT conference, BABAT 2025. Thanks to everyone who stopped by to say, “hi” at the conference and for the Thompson Center for hosting us again. And keep your eyes out for an extra treat in your goodie bags later this month! Sadly, it's not the 3K I needed to bid on a signed “Walden Two”. Articles for October 2025 Hello, Grab Bag My Old Friend (Fall 2025 Grab Bag) Blackman, A.L., DiGennaro Reed, F.D., Gunter, M., & Braren, B. (2025). The effects of group virtual training and self-monitoring on leading a meeting. Journal of Applied Behavior Analysis. doi: 10.1002/jaba.70024 Patrone, V., Napolitano, D., Myles, F., & Shanahan, M. (2025). Curriculum-based evaluation of cultural competency coursework in an online applied behavior analysis graduate program. Behavior Analysis in Practice. doi: 10.1007/s40617-025-01067-8 Castillo, M. I., Frank-Crawford, M. A., Leisfeld, J. E., Doan, T. M., Newcomb, E. T., Rooker, G. W., & Borrero, J. C. (2022). Do persons with intellectual and developmental disabilities prefer to save the best for last in an MSWO? A preliminary investigation. Behavioral Interventions, 37, 1133-1148. doi: 10.1002/bin.1883 Behavioral Artistry Revisited w/ Dr. Amy Bukszpan Bukszpan, A.R., Anderson, A., Moon, E., Kaplan, A., & Leaf, J.B. (2024). Training behavior technicians to become behavior artists through the teaching interaction procedure. Behavioral Interventions, 38, 1-17. doi: 10.1002/bin.1963 Bukszpan, A.R., Leaf, J.B., O'Brien, J.G., Lewis, A., Kristiansen, S., Lord, J., Axe, J., & Weiss, M.J. (2025). Utilizing the teaching interaction procedure to train special education teachers in behavioral artistry.  Behavioral Interventions, 40, 1-14. doi: 10.1002/bin.70017 Safety Skills Baruni, R.R. & Miltenberger, R.G. (2024). A survey of safety skills training used by behavior analysts in practice. Behavior Analysis in Practice, 17, 270-282. doi: 10.1007/s40617-023-00835-8 Miltenberger, R.G., Flessner, C., Gatheridge, B., Johnson, B., Satterlund, M., & Egemo, K. (2004). Evaluation of behavioral skills training to prevent gun play in children. Journal of Applied Behavior Analysis, 37, 513-516. doi: 10.1901/jaba.2004.37-513 Kurt, O., Cevher, Z., & Kutlu, M. (2024). Effectiveness of video modeling in teaching earthquake and postearthquake evacuation safety skills for children with autism. Journal of Applied Behavior Analysis, 57, 331-340. doi: 10.1002/jaba.1057 Baruni, R.R. & Miltenberger, R.G. (2022). Teaching safety skills to children: A discussion of critical features and practice recommendations. Behavior Analysis in Practice, 15, 938-950. doi: 10.1007/s40617-021-00667-4