Podcasts about Effectiveness

After two decades of trying to lose weight and get healthy, recovering from a heart attack, and navigating the stress of travel, work events, and major family losses, David reached a point where he knew something had to change. For years, progress would come and go — a few pounds lost, then gained back. Strict diets, all-or-nothing phases, bursts of motivation followed by long periods of inconsistency. Nothing ever stuck, untill he discovered our program.  In this episode, Ted talks to our client, David, a 51-year-old executive who turned his life around by breaking free from 20 years of failed diets and time-consuming workouts. He shares how our coaching program helped him overcome a health scare, lose 20 lbs, and become his best version in his 50s, all while juggling a busy travel schedule and social life. His story is a powerful reminder that it's never too late to rewrite your future when you commit to yourself and follow a plan built for longevity.  You Will Learn:  The mindset shift that helped David break free from restrictive dieting  How to stay on track during business trips, vacations, and social events  Why accountability works best when it creates self-reflection, not guilt   How winning in one area fuels confidence and success in others    Chapters:  (00:00) Introduction  (00:38) The Problem: Out of Shape and Lacking Confidence  (02:24) Meet Dave  (02:39) Dave's Fitness Journey: Challenges and Achievements  (07:37) Starting the Program Amidst Life Events  (08:28) Adjusting Diet and Mindset  (09:11) Balancing Social Life and Fitness Goals  (10:00) Learning from Setbacks  (11:23) Sustainability and Long-Term Success  (12:07) Impact Beyond Health and Fitness  (13:20) Advice for Potential Clients  (14:24) Coaching Style and Effectiveness  (15:16) Parting Words and Lessons  (16:06) Conclusion 

Mastering Golf with Systems: Bob Labbe's Pioneering ApproachIn this episode of 'Your Message Received', host John Duffin speaks with engineer and author Bob Labbe about his innovative system for improving long-distance putting in golf. Labbe, who enjoyed a successful career in air pollution control, applies his engineering background to the game of golf, developing a unique method called 'Individual Power Factor' (IPF) to enhance performance on the course. As a non-golfer, I am really pleasantly surprised by how easily I understood Bob's specific approach. When Bob says to use a little math, science, patience, and practice, it all made perfect sense to me. I am now excited that I can at least attempt to play this game. Don't forget about the fun factor too! The conversation delves into the practical applications of this system, its ease of adoption for beginners and seasoned players alike, and its broader implications for confidence and integrity in both sports and business. Whether you're looking to up your golf game or seeking inspiration from a man who has combined passion, science, and sports, this episode offers valuable insights for everyone.If you'd like to learn more about IPF and Bob Labbe, click the link below.boblabbe.com00:00 Introduction to Individual Power Factor in Golf01:12 Welcome to Your Message Received Podcast02:17 Meet Bob Labbe: Engineer and Author03:11 The Journey into Engineering05:45 Air Pollution Control: A Career Path07:46 The Evolution of Air Pollution Control11:59 Golf: A Personal and Professional Journey18:30 The Importance of Putting in Golf22:23 Developing a System for Better Putting27:33 Understanding Individual Power Factors in Golf29:31 Measuring and Applying Your Power Factor31:07 Building Confidence in Long Distance Putting32:08 Helping Others Improve Their Game41:08 The Importance of Integrity in Golf44:07 Practical Tips for Beginner Golfers49:25 The Simplicity and Effectiveness of the Method50:15 Conclusion and Encouragement

Can you imagine what it must have been like to be in Doctor Luke's shoes? He not only witnessed the life and miracles of Jesus Christ, he got to travel with Paul the apostle and see him spread the gospel! Today we'll return to a scene in which Paul encountered some people who called themselves "disciples", yet they didn't know a thing about the Holy Spirit. Were they saved?

In this episode El Bandido continues our Deer Foundation series, part of our Whitetail Strategies series, by reviewing a new book, The Total Deer Hunter Manual by Field & Stream. This has been fun to go through as it contains 301 essential skill for any deer hunter. We’ll review the skills together and see what we can learn, where we have common ground and where perhaps we may have a different… Source

In the first several verses of Acts chapter nineteen, we find Paul in Ephesus, talking to a group of disciples who are sharing God's love, but have never even heard of the Holy Spirit! Now, their motivation was pure, but their doctrine was incomplete. Many Christians today tend to talk about God's magnificent love, and Jesus' atoning death on the cross, but neglect the role the Holy Spirit plays in our lives. Here's Lloyd Pulley with today's study.

Augmented reality (AR) is an emerging interactive technology that can be employed in simulation to enhance student learning. Most of the studies on AR applications examine the participant role rather than the observer role. In this podcast and article, Chelsea Lebo and Ashley Stallworth describe the benefits of AR for observers during high-fidelity simulations. Students found the AR goggles engaging, valuable for visualizing interventions and physiological processes, and helpful for understanding emergent situations and potential patient care strategies. However, a few students had technical difficulties with the AR equipment. The authors discuss AR and its future in nursing education.

In the third hour, Matt Spiegel and Anthony Herron praised the Bears coaching staff for having a number of reserve players well-prepared to play big roles in Chicago's 31-28 win against Pittsburgh on Sunday. Later, they discussed eye-opening statistics that show the effectiveness of Bears head coach Ben Johnson's in-game adjustments.

Matt Spiegel and Anthony Herron discussed eye-opening statistics that show the effectiveness of Bears head coach Ben Johnson's in-game adjustments.

What's the real impact of your advertising - and how do you know when you've reached the point of diminishing returns? In this episode, Emma sits down with Iñigo Gutierrez Fernandez, Analytics & Insights Associate Principal at Amazon Ads, for a behind-the-scenes look at the science powering smarter budget decisions.Iñigo unpacks Amazon's holistic measurement framework, from pinpointing the “tipping point” for ad efficiency, to understanding both immediate and long-term campaign impact, and even tracking omnichannel results through the Amazon Shopper Panel. You'll learn how to move beyond guesswork and use data to identify when your investment is working, which channels drive lasting value, and how to build a strategy that fits your brand's goals.

The Alchemy of Effectiveness Report has just been released, making this the perfect time to visit Paul Tedesco's live conversation from  SocialWest 2025.Recorded just weeks before Effie judging began, Paul, Head of Effectiveness at the ICA, shares the thinking that would go on to shape the 2025 awards. He and host Meredith McKeough dig into why marketers often confuse effectiveness with efficiency, how clear objectives drive stronger outcomes, and what really separates a cool campaign from an impactful one.This conversation now reads like a preview of what the data would later confirm: the most effective marketing doesn't just look good, it works.

In this episode, host Dr. Kristine Smith speaks with Mr. James Bates. They discuss the recently published Original Article: “A Phase 1 Research Trial to Evaluate the Safety and Effectiveness of Intranasal Botulinum Toxin Type A Spray for Patients With Rhinitis.” The full manuscript is available in the International Forum of Allergy and Rhinology. Listen […]

Jedes Jahr fließen Milliarden in Werbeflächen, Algorithmen und Zielgruppenmodelle – und trotzdem fragen sich viele Entscheider: Was davon wirkt eigentlich wirklich? Mediaplanung ist heute ein hochkomplexes, datengetriebenes System – und gleichzeitig erstaunlich intransparent. Wir leben im Zeitalter der scheinbar perfekten Messbarkeit – und trotzdem fehlt uns Orientierung. Deshalb diskutiere ich dieses komplexe Thema mit zwei Experten: Dr. Christian Bachem – ist Strategieberater, Gründer und Geschäftsführer von Markendienst Berlin. Dirk Engel – unabhängiger Medienforscher, Dozent und Berater Wir sprechen unter anderem darüber ... ... welche Ziele gute Mediaplanung verfolgt ... warum Kampagnen trotz deutlich erhöhter Investition weniger Wirkung entfalten ... warum die versprochene Zielgenauigkeit digitaler Werbung nicht erreicht wird ... wie sich Nutzungsgewohnheiten verändern ... warum wir unser mentales Modell wie Werbewirkung entsteht, aktualisieren müssen ... wie belastbares Wissen zu mehr Markenwachstum führt ... wie Marketers mehr Wirkung aus ihrem Budget herausholen

Send a Text to the Moms - please include your contact info if you want a response. thanks!Today on Schizophrenia: 3 Moms in the Trenches, we're joined by Dr. Steve Olson—psychiatrist, longtime advocate for clozapine, and a clinician experienced in using Electroconvulsive Therapy when it can truly help. ECT is often misunderstood, especially in the context of schizophrenia, so today we're digging into what it is, when it works, and what families should know. Dr. Olson helps us separate myth from reality and explore whether ECT has a place in treatment for our loved ones.Questions for Dr. OlsonUnderstanding ECTFor families who only know ECT from movies, how do you explain what it actually is today?What symptoms or situations in schizophrenia make you consider ECT as an option?Effectiveness & Use Cases 3. How effective can ECT be for schizophrenia, and what outcomes have you seen in practice? 4. Are there particular subtypes or symptom profiles where ECT is most helpful—or least helpful? 5. How quickly do patients typically respond, compared to medication changes?Clozapine Context 6. You've been a strong advocate for clozapine. In what scenarios would you consider ECT in addition to clozapine? 7. For someone who hasn't responded fully even to clozapine, how do you decide whether ECT could help?Safety, Stigma, and Practicalities 8. What are the most common fears or misconceptions families have about ECT, and how do you address them?Want to know more?Join our facebook page Our websites:Randye KayeMindy Greiling Miriam (Mimi) Feldman

If facts were enough, everyone would already be vegan, right?We think the facts are on OUR side — but no one's listening — what then?This week, Michele explores why information alone so often fails to change hearts or habits, and what behavioral science says to do instead. Drawing on the research of cognitive neuroscientist Gleb Tsipursky, whose EGRIP framework (Emotions, Goals, Rapport, Information, Positive Reinforcement) explains how minds actually shift, Michele shares practical tools for calmer, more compassionate conversations — especially around vegan and plant-based choices.Whether you're navigating holiday dinners, family debates, or the classic “I could never give up steak” moment, you'll learn the single “magic question” proven to open minds and lower defenses — and discover why curiosity always beats convincing.In this episode:Why facts backfire when they threaten identity or belongingGleb Tsipursky's science-based EGRIP sequence for persuasionHow to use one powerful question to spark opennessWhat to say (and not say) when loved ones dismiss your choicesWhy humility and patience are your most persuasive toolsListen if you want to: …have kinder, calmer, more effective conversations about veganism, climate, or any polarizing topic — and stay connected to the people you care about most.KEY TAKEAWAYSFacts can backfire when they threaten identity, belonging, or self-image.Belonging > Being Right. People defend group identity before rational truth.Gleb Tsipursky's EGRIP framework offers a step-by-step approach:Emotions – acknowledge feelings.Goals – find shared aims (health, family, planet).Rapport – connect before you correct.Information – share facts only once curiosity is open.Positive Reinforcement – thank and encourage openness.The magic question: “I was interested in what you're saying. Can you tell me more about what YOU think?”Curiosity lowers threat; correction raises it.Effectiveness > Righteousness. Presenting information patiently models the values you want to share.Model the long game. Facts didn't make most of US vegan overnight either.Subscribe & Review:If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us grow and share the message of plant-based living with more listeners.For more information, to submit a question or topic, or to book a free 30 minute Coaching session visit ⁠⁠⁠⁠⁠⁠⁠veganatanyage.com⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or email ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠info@micheleolendercoaching.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Music, Production, and Editing by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Charlie Weinshank⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. For inquiries email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠charliewe97@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Virtual Support Services: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://proadminme.com/⁠

Budget explains 89% of profit variation in award-winning campaigns. ROI? Just 11%. Yet 65% of senior marketers still believe ROI is the biggest contributor to success.This week, Elena, Angela, and Rob discuss new research from Les Binet and Will Davis that reveals a major misunderstanding at the heart of modern marketing. For years, marketers have obsessed over efficiency: optimizing clicks, proving short-term ROI, and doing more with less. The team breaks down why budget and reach matter more than most realize, how to escape the "death spiral" of shrinking investments, and what it means to go big or go home with your marketing plan.Topics covered: [01:00] Why budget is 8x more important than ROI for driving profit[03:00] Defining marketing efficiency vs marketing effectiveness[11:00] Making the case internally for bigger budgets and broader reach[13:00] How this research should change your channel planning[19:00] Balancing efficiency and effectiveness in your marketing mix[21:00] What creativity at scale really looks like  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 IPA Effectiveness Conference Article: https://ipa.co.uk/news/go-big-or-go-home/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In episode 61 of Going anti-Viral, Dr Yvonne Maldonado joins host Dr Michael Saag to discuss the evidence for vaccine safety and effectiveness. Dr Maldonado is a Professor in the Stanford University School of Medicine where she has achieved national and international recognition for her scholarship in the epidemiology and control of infectious diseases. She has served on several national and international committees including, until recently, the CDC Advisory Committee on Immunization Practices (ACIP). Dr Maldonado and Dr Saag provide an overview of how vaccines work and discuss where aluminum adjuvants are used in vaccines and address the validity of anti-vax claims about the use of aluminum in vaccines. Dr Maldonado emphasizes the crucial role of vaccination, particularly the measles vaccine, as a key indicator of public health and discusses the high infectiousness of measles and its implications for community safety, especially for children and immunocompromised individuals. Dr Saag and Dr Maldonado also discuss current recommendations for the COVID-19 vaccine, its safety, and whether pregnant women and infants should receive the vaccine. Finally, Dr Saag and Dr Maldonado discuss the work of public health in the future and the importance of communicating the safety and effectiveness of vaccines.0:00 – Introduction1:46 – Overview of vaccines and how they work5:07 – Different vaccine types and where an aluminum adjuvant is used 12:41 – Motivations behind vaccine opposition16:20 – The business model of vaccine development 19:07 – The pros and cons of mandatory vaccinations 25:19 – Who should get vaccinated against COVID-19 30:46 – Should pregnant women and infants get vaccinated against COVID-19 35:02 – Will vaccine controversies continue in the futureOther Resources:Episode 50 - How Vaccines Get Approved in the US: The RSV Story and the Role of the ACIP – Dr Yvonne MaldonadoEpisode 51 - The Measles Outbreak and the Role Anti-Science Plays in Threatening Public Health – Dr Peter Hotez__________________________________________________Produced by IAS-USA, Going anti–Viral is a podcast for clinicians involved in research and care in HIV, its complications, and other viral infections. This podcast is intended as a technical source of information for specialists in this field, but anyone listening will enjoy learning more about the state of modern medicine around viral infections. Going anti-Viral's host is Dr Michael Saag, a physician, prominent HIV researcher at the University of Alabama at Birmingham, and volunteer IAS–USA board member. In most episodes, Dr Saag interviews an expert in infectious diseases or emerging pandemics about their area of specialty and current developments in the field. Other episodes are drawn from the IAS–USA vast catalogue of panel discussions, Dialogues, and other audio from various meetings and conferences. Email podcast@iasusa.org to send feedback, show suggestions, or questions to be answered on a later episode.Follow Going anti-Viral on: Apple Podcasts YouTubeXFacebookInstagram...

A welfare expert says one of the Government's grants is a good idea in principle. The Taxpayers' Union has revealed the business start up grant has dished out $38 million with little to show for it. Documents retrieved through the Official Information Act show hundreds of the recipients struggled and returned to a benefit within two years. Former Welfare Expert Advisory Group member Phil O'Reilly told Mike Hosking the execution was woefully bad. He says the problem is MSD spent far too much and there wasn't enough mentoring or measuring of outcomes. LISTEN ABOVE See omnystudio.com/listener for privacy information.

Send us a textMost private practices think they're doing effective marketing… but the truth? They're tracking the wrong numbers.In this episode, we break down the real secret to measuring marketing effectiveness—and why impressions, clicks, and “brand awareness” mean nothing if they don't turn into actual patients and revenue.You'll learn how to: • Track true ROI (not vanity metrics) • Identify where your patients are actually coming from • Calculate the cost to acquire a real client—not just a lead • Use attribution models to see which actions are truly moving the needle • Run campaigns that generate revenue instead of “noise” • Shift your marketing toward outcomes that support long-term growthIf you're tired of spending money on marketing that feels productive but doesn't change your bottom line, this episode will shift the way you make decisions—forever.Because marketing shouldn't make you feel “warm and cozy.” It should make you money.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

David and Jocelyn recently ventured to Dallas, TX for AffiliateCon, an in person gathering of the best of the best in the world of CrossFit. Here we share the best quotes we scribbled in our notebooks and the takeaways still living in our heads, rent free.Forging Elite Fitness is back in the spotlight and we talk about what that means and why it's so important to CrossFitters, especially the OGs that have been at this for a long time. The CrossFit methodology optimizes human physiology. It's so effective that you would have to actively work against it in order to not see any results. Poor attendance, lack of effort, being uncoachable, daily drinking, crappy diet, lack of sleep, and a sedentary life all undermine your progress. These are roadblocks you could easily pull to stop getting in your own way.01:28 Affiliate Con Experience09:08 Challenges and Mental Toughness16:24 Health Crisis and Societal Issues28:04 CrossFit's Core Values and Community29:22 The Effectiveness of CrossFit Methodology36:19 The Sickness-Wellness-Fitness Continuum47:43 Effort and Moderation in Fitness and Life

Today we are joined by Nic Munoz.  He is someone worth listening to for a few reasons: 1. He has studied countless "Great" individuals throughout history. He is a wealth of information. 2. He has built a successful online brand, standing out in the competitive education space. 3. He has a clear understanding of his strengths, and the mission he wants to dedicate his life to. We hope you enjoy the conversation. Check out Nic's Website here: https://www.nicmunoz.com Read my thoughts every Tuesday: https://maxdepth.beehiiv.com/subscribe  00:38 Ernest Shackleton and Fridtjof Nansen 4:35 Early Lives 15:30 The Industrials vs Modern Founders 18:00 Making Humans Interplanetary 28:30 Interests, Intentions, and Effectiveness 38:15 Life as Art 1:00:00 Dostoyevsky

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal why advertising during major sporting events often backfires. Clutter and distraction crush ad effectiveness before and during events. The sweet spot? Right after, when buzz lingers but noise clears.Topics covered:   [01:00] "Going for Gold: Investigating the (Non)sense of Increased Advertising Around Major Sport Events"[01:40] Does ramping up ad spend during events actually work?[03:00] How researchers measured advertising effectiveness around events[04:00] Short-term sales impact drops over 50% during events[05:00] The only way to break through: dominate share of voice[06:00] What does "after the event" advertising actually mean?  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Gijsenberg, M. J. (2014). Going for gold: Investigating the (non)sense of increased advertising around major sports events. International Journal of Research in Marketing, 31(1), 2-15. https://doi.org/10.1016/j.ijresmar.2013.09  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Most teams move fast, thinking more speed means more sales. But in the rush, they lose the big deals: the ones that actually grow the business.In this episode of Founder Talk, I sit down with Howard Fisher, founder of Hantarra, to talk about why the best sales strategy isn't about more calls, more pressure, or more speed. Rather it's about slowing down. Howard shares how founders can rethink growth by focusing on process, patience, and profit instead of constant hustle.We dive into the dangers of rushing deals, the real reason most companies don't understand sales, and how slowing down can actually accelerate your results. From aligning marketing, sales, and operations into one “business development ecosystem,” to using AI the right way, Howard breaks down what it takes to build a sales culture that lasts.You'll learn: ✅ Why “slowing down to speed up” is the key to sustainable sales ✅ The biggest mistake founders make when scaling their teams ✅ How to fix broken sales processes that kill profit ✅ Why most business owners misunderstand sales ✅ How to build a growth system that actually worksIf you've been searching “how to scale sales,” “why my sales team isn't closing,” or “how to fix broken sales systems,” this episode will shift the way you think about growth.Connect with Howard FisherGuest LinkedIn: linkedin.com/in/howardfisherchicagoGuest Website: https://salesxceleration.bullseyelocations.com/salesxceleration/advisors/howard-fisher/33796644If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it's free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa Timecodes00:00 Introduction and Guest Welcome00:27 The Art of Selling: 'Sell Me This Pen'02:30 Qualifying Potential Buyers04:19 Celebrating Mini Wins in Sales07:15 Challenges in Sales and Business Growth11:22 Understanding Sales Misconceptions13:56 The Business Development Ecosystem25:05 The Importance of Go-To-Market Strategy29:59 The Evolution of Sales37:47 The Impact of Content on Sales Conversations38:28 Changes in Sales Dynamics Post-COVID39:18 The Debate: In-Person vs. Video Meetings40:15 The Shift in Entertainment Budgets41:09 The Effectiveness of Cold Calling42:21 Building a Business Development Ecosystem44:46 The Importance of Networking49:04 Measuring Marketing Success56:14 The Role of AI in Sales01:06:32 Navigating Sales Metrics and Proposals01:08:08 The Power of Open-Ended Questions01:08:51 Handling Objections and Pricing Negotiations01:18:48 Transitioning from Law to Sales01:21:24 Building a Business and Networking01:33:57 Leveraging Assessments and Adding Value01:35:25 Conclusion and Contact Information

Join Joanna Płaskonka and Ashutosh Garg as they explore the journey from robotics to agile leadership. Discover insights on Scrum, Agile Kata, psychological safety, and small steps that drive big impact in teams and organizations.00:35- About Joanna PłaskonkaJoanna is a professional scrum trainer, a consultant and an effectiveness expert.She's the first agile Kata trainer in Poland, a certified action learning coach and a team psychological safety certified expert. 

In this episode of the Connected Intelligence Podcast, Jim McConnell shares insights from more than three decades in corporate and critical infrastructure security, exploring the evolution of converged security and safety metrics. Together with Manish, he discusses how organizations can move beyond silos to create unified, data-driven security strategies that strengthen both safety and operational resilience. The conversation also dives into the cultural and practical aspects of launching effective metrics programs and how AI will influence the future of security measurement and decision-making.You'll learn:The difference between security and safety metrics—and why both are essential for creating environments where people truly feel safeHow to build a culture of accountability around data by focusing on ownership, simplicity, and readiness before launching a metrics programWays AI can serve as a force multiplier for security professionals, enhancing situational awareness and decision-making across converged environmentsLearn more in Ontic Resources.If you're enjoying this episode, please take a moment to rate and review the show.

Pre-Order The Forever Strong PLAYBOOK and receive exclusive bonuses: https://drgabriellelyon.com/playbook/Want ad-free episodes, exclusives and access to community Q&As? Subscribe to Forever Strong Insider: https://foreverstrong.supercast.comIn this fascinating episode, Dr. Gabrielle Lyon talks with neuroscientist Dr. Ben Rein, PhD (author of Why Brains Need Friends), about the science of social connection, emotion, and cognitive health. Dr. Rein, an expert in neurobiology and psychedelic research, reveals the cutting-edge studies that explain why loneliness is as damaging as smoking and how our digital world is affecting our brain's ability to connect.They discuss the neurochemistry of love, the controversial use of MDMA in therapy, and whether AI can ever truly replace human intimacy. This conversation provides an essential look at the biological drivers of happiness, performance, and long-term brain health.Chapter Markers:0:00 - MDMA (Molly): The History & Therapeutic Benefits 5:59 - The Legal Status of MDMA for PTSD 6:44 - The Safety and Effectiveness of MDMA in Clinical Trials 8:29 - PTSD (The Amygdala Alarm) 9:41 - How MDMA Soothes the Amygdala to Access Memory 11:42 - Is There an Alternative to MDMA? (Ketamine's Mechanism) 13:16 - Ketamine and Neuroplasticity for Depression 15:48 - Botox and Empathy: 18:12 - The Problem of Volume: How Screens Depersonalize Interaction 19:48 - The Virtual Disengagement Hypothesis Explained 25:00 - Defining Cognitive and Emotional Empathy 29:43 - MDMA's Link to Serotonin & Social Reward 31:04 - Do SSRIs Have Pro-Social Effects? 36:10 - The Science of Likability and "Easy to Read" Faces 40:10 - Top 3 Ways to Be More Likable49:49 - The Likability Gap: Why You Underestimate How Well-Liked You Are 56:59 - The Neurobiology of Oxytocin, Dopamine, and Serotonin1:09:23 - The Goldilocks Zone of Empathy 1:15:58 - Narcolepsy 1:18:16 - Alcohol: Why the Neurotoxin is Bad for Brain Health 1:21:47 - Exercise and Neurogenesis1:22:27 - Sex, Orgasm, and Oxytocin Release 1:25:06 - Oxytocin During Childbirth Who is Ben Rein:Dr. Ben Rein is an award-winning neuroscientist and Chief Science Officer of the Mind Science Foundation, where he supports early-career researchers in neuroscience. He earned his PhD from SUNY Buffalo and completed postdoctoral training at Stanford University, publishing over 20 peer-reviewed papers on autism, empathy, MDMA, and digital behavior. Recognized by the NIH, the Society for Neuroscience, and Sigma Xi, he also serves as a scientific advisor to more than 20 organizations. With over one million followers and 75 million video views, Dr. Rein is celebrated for making neuroscience accessible to the public and has been featured by outlets such as Good Morning America, ABC News, and PopularMechanics.Thank you to our sponsors:BodyHealth: Use code LYON20 to get 20% off your first order https://www.bodyhealthaffiliates.com/73L4QL3/7XDN2/BON CHARGE Holiday Sale https://boncharge.com for 25% off Pique 20% off for life: https://Piquelife.com/DRLYONFind Ben Rein at: Website: https://www.benrein.com/Instagram: https://www.instagram.com/dr.benrein/#TikTok: https://www.tiktok.com/@dr.benrein?lang=enFacebook:

Tickets for the 300th Celebration Live/Stream Event (You need a ticket to win giveaway prizes!)https://m.bpt.me/event/6733300Consider supporting the show by using the links below, as always; share this show with your fishy friends!Online

Erez Levin, a prominent figure in the Ad Tech industry known for his focus on quality joins AdTechGod on the podcast today. They discuss Erez's journey from Google to founding his advisory firm, the complexities of defining quality in marketing, and the importance of ad placement and publisher quality. The conversation dives into the incentives that drive the industry, the accountability of marketers, and the future of quality in advertising. Erez emphasizes the need for marketers to demand better effectiveness for their spend and to question the status quo in the industry. Takeaways Quality in advertising is a range, not a binary. Marketing should be viewed as a cloud science, not a clock science. Investing in quality controls can yield significant benefits. The buy side has commoditized media, leading to a race to the bottom. Quality media will be increasingly valued in the future. Marketers create the incentives that drive quality in advertising. Don't let perfect be the enemy of the good when it comes to quality controls. The long tail of publishers will likely become commoditized. Trust your gut and question the consensus in the industry. Quality is ultimately determined by effectiveness in advertising. Chapters 00:00 Introduction to Quality in Ad Tech 01:13 Erez Levin's Journey in Ad Tech 03:08 Understanding Quality in Marketing 05:52 The Importance of Ad Placement 08:59 The Role of Marketers in Quality Control 12:25 Incentives and Accountability in Advertising 16:12 The Future of Quality Media 19:17 Decommodization of Media 21:49 Lessons from Emet Advisory Learn more about your ad choices. Visit megaphone.fm/adchoices

Clement Manyathela speaks to Godfrey Madlalate, who is a herbalist, to better understand how herbal and traditional medicine can be used in modern day South Africa. The Clement Manyathela Show is broadcast on 702, a Johannesburg based talk radio station, weekdays from 09:00 to 12:00 (SA Time). Clement Manyathela starts his show each weekday on 702 at 9 am taking your calls and voice notes on his Open Line. In the second hour of his show, he unpacks, explains, and makes sense of the news of the day. Clement has several features in his third hour from 11 am that provide you with information to help and guide you through your daily life. As your morning friend, he tackles the serious as well as the light-hearted, on your behalf. Thank you for listening to a podcast from The Clement Manyathela Show. Listen live on Primedia+ weekdays from 09:00 and 12:00 (SA Time) to The Clement Manyathela Show broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/XijPLtJ or find all the catch-up podcasts here https://buff.ly/p0gWuPE Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

Episode web page: https://bit.ly/49xoJWL ----------------------- Episode summary: What does it really mean for marketing to be "effective" in today's complex, data-rich environment? In this episode of Insights Unlocked, Sorin Patilinet—PepsiCo's Global Marketing Insights leader and author of Marketing Effectiveness—joins UserTesting CMO Johann Wrede for a deep dive into how marketers can shift from tactical fixes to strategic, system-wide thinking. Sorin unpacks the concept of marketing as a system, not just a set of disconnected tactics, and explains how AI and automation can enhance—not replace—human decision-making. From defining what effectiveness actually means within your organization to embracing consistency and simplifying the martech stack, this conversation is full of actionable insights for marketing leaders navigating change. Key themes and topics: Why marketing effectiveness must go beyond ad performance metrics Applying engineering-based systems thinking to brand strategy The evolving role of AI in enhancing marketing decision-making How to define "effectiveness" for your organization—and stick to it The power of creative effectiveness and the compounding impact of consistency Why marketers need to focus more on understanding customers than chasing channels Practical advice for internal stakeholder alignment and building a culture of insights Balancing innovation with simplification in a cluttered martech world Resources & Links: Sorin Patilinet on LinkedIn (https://www.linkedin.com/in/patilinet/) Sorin's book Marketing Effectiveness (https://marketing-effectiveness.com/) UserTesting's Johann Wrede on LinkedIn (https://www.linkedin.com/in/johannwrede/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast About the show: Insights Unlocked is the go-to podcast for marketing, UX, product, and CX leaders. Each week, we feature candid conversations with the builders and thinkers behind today's most impactful customer experiences. Brought to you by UserTesting (https://usertesting.com/podcast)

Send us a message with this link, we would love to hear from you. Standard message rates may apply.We break down osteopenia and osteoporosis with clear steps to protect independence: how bones weaken, how DEXA scoring works, and which daily habits reduce fracture risk. We share nutrition, exercise, lifestyle changes, and home safety that make a measurable difference.• key stats on fracture risk in women and men over 50• definitions of osteopenia and osteoporosis using T-scores• hip, spine and wrist as common fracture sites• why bone loss accelerates after menopause• risk factors including family history, smoking and low weight• DEXA scan basics and when to ask for screening• calcium and vitamin D targets and food sources• Mediterranean diet, protein and supportive micronutrients• weight-bearing, resistance and balance training essentials• Tai Chi and fall risk reduction• home safety changes that prevent falls• when medications like bisphosphonates or denosumab help• practical questions to ask your clinicianReferences1. Osteoporosis: Common Questions and Answers. Harris K, Zagar CA, Lawrence KV. American Family Physician. 2023;107(3):238-246.2. Postmenopausal Osteoporosis. Walker MD, Shane E. The New England Journal of Medicine. 2023;389(21):1979-1991. doi:10.1056/NEJMcp2307353.3. American Association of Clinical Endocrinologists/American College of Endocrinology Clinical Practice Guidelines for the Diagnosis and Treatment of Postmenopausal Osteoporosis-2020 Update. Camacho PM, Petak SM, Binkley N, et al. Endocrine Practice : Official Journal of the American College of Endocrinology and the American Association of Clinical Endocrinologists. 2020;26(Suppl 1):1-46. doi:10.4158/GL-2020-0524SUPPL.4. Global, Regional Prevalence, and Risk Factors of Osteoporosis According to the World Health Organization Diagnostic Criteria: A Systematic Review and Meta-Analysis. Xiao PL, Cui AY, Hsu CJ, et al. Osteoporosis International : A Journal Established as Result of Cooperation Between the European Foundation for Osteoporosis and the National Osteoporosis Foundation of the USA. 2022;33(10):2137-2153. doi:10.1007/s00198-022-06454-3.5. Screening for Osteoporosis to Prevent Fractures: US Preventive Services Task Force Recommendation Statement. Curry SJ, Krist AH, Owens DK, et al. JAMA. 2018;319(24):2521-2531. doi:10.1001/jama.2018.7498.6. The Cost of Osteoporosis, Osteopenia, and Associated Fractures in Australia in 2017. Tatangelo G, Watts J, Lim K, et al. Journal of Bone and Mineral Research : The Official Journal of the American Society for Bone and Mineral Research. 2019;34(4):616-625. doi:10.1002/jbmr.3640.7. The Prevalence and Treatment Rate Trends of Osteoporosis in Postmenopausal Women. Zhang X, Wang Z, Zhang D, et al. PloS One. 2023;18(9):e0290289. doi:10.1371/journal.pone.0290289.8. Osteopenia: A Key Target for Fracture Prevention. Reid IR, McClung MR. The Lancet. Diabetes & Endocrinology. 2024;12(11):856-864. doi:10.1016/S2213-8587(24)00225-0.9. Effectiveness and Safety of Treatments to Prevent Fractures in People With Low Bone Mass or Primary Osteoporosis: A Living Systematic Review and Network Meta-Analysis for the American College of Physicians. Ayers C, Kansagara D, Lazur B, et al. Annals of Internal Medicine. 2023;176(2):182-195. doi:10.7326/M22-0684.Support the showSubscribe to Our Newsletter! Production and Content: Edward Delesky, MD & Nicole Aruffo, RNArtwork: Olivia Pawlowski

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how consumer response to advertising behaves more like a phase transition than a smooth curve. They discuss saturation points, tipping points, and why some channels scale differently than others.Topics covered:   [01:00] "Symmetry Scaling Laws and Phase Transitions in Consumer Advertising Response"[03:00] Three parameters: marketing effectiveness, response sensitivity, and behavioral sensitivity[04:00] Which parameter matters most for TV?[05:00] Testing against traditional models[06:00] Network effects and audience clustering  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Marín, J. (2024). Symmetries, scaling laws and phase transitions in consumer advertising response [Preprint]. arXiv. https://doi.org/10.48550/arXiv.2404.02175   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode of The Dairy Nutrition Blackbelt Podcast, Dr. José Eduardo Santos from the University of Florida continues exploring the science behind choline and its role in improving dairy cow performance. He explains the importance of rumen-protected choline, breaks down updated research on bioavailability, ideal dosage, and interactions with nutrients like methionine. Listen now on all major platforms!"The rumen microbes tend to destroy more than 90% of the choline in dietary ingredients or when supplemented as choline chloride."Meet the guest: Dr. José Eduardo P. Santos is a Professor in the Department of Animal Sciences at the University of Florida, with a DVM from São Paulo State University and graduate degrees from the University of Arizona. His work focuses on improving health and performance in transition cows through nutritional strategies.Liked this one? Don't stop now — Here's what we think you'll love!Dr. Elliot Neto: Amino Acids & Dairy Efficiency | Ep. 76What will you learn: (00:00) Highlight(01:08) Introduction(01:43) Rumen-protected choline(06:19) Measuring bioavailability(09:22) Effectiveness of protected choline(11:14) Optimal choline dose(16:48) Key takeaways on choline(21:02) Closing thoughtsThe Dairy Nutrition Blackbelt Podcast is trusted and supported by the innovative companies:Kemin* Priority IAC* Adisseo- Virtus Nutrition- Zinpro

All links and images can be found on CISO Series. This week's episode is hosted by me, David Spark, producer of CISO Series and Andy Ellis (@csoandy), principal of Duha. Joining us is Sara Madden, CISO, Convera. In this episode:  Optimizing for reality, not idealism Engineering governance instead of monitoring compliance When AI finds what humans miss The measurement problem Huge thanks to our sponsor, ThreatLocker Human error remains one of the top cybersecurity threats. Just one wrong click can open the door to ransomware or data loss. With ThreatLocker, unauthorized apps, scripts, and devices are blocked before they can ever run. See how ThreatLocker can help you gain more control over your environment. https://threatlocker.com

In this episode, Kyle welcomes Jason To, Math Coordinator for the Toronto District School Board. Together, they address the ongoing debate between inquiry-based learning and explicit instruction. Jason shares his journey into the world of cognitive science, exploring how concepts like cognitive load theory and collective working memory may actually help explain why the Building Thinking Classrooms framework is effective. They also discuss common misunderstandings from both "sides" of the debate, the practical plateaus teachers often face, and the critical need for teacher content knowledge. Tune in for a conversation that moves beyond pedagogical labels and focuses on what's truly important: making sure students are not only engaged, but are also learning.Links:Jason's Blog Post: Why Building Thinking Classrooms Works: Using Evidence from Cognitive Science Research to Explain the Effectiveness of the BTC FrameworkOntario's High-Impact Instructional Practices in Mathematics

In this episode of the Business Leader's Voice podcast, Antonia Wade, Global Chief Marketing Officer for PwC, joins our Head of Content, Emma Carroll, to share her experience of PwC's recent rebrand.  Antonia shares insights on these matters and more:  Rather than focusing solely on demand generation, it is important that firms strategically invest at the broader brand level to increase awareness, perception, and consideration, especially as modern business requires reaching a broader set of C-suite executives than before.  Define distinctiveness through how work is done: Consulting firms should differentiate themselves by focusing on how they execute their services, rather than just what services they offer. A core component of brand strategy should be identifying and amplifying the distinctive ways your firm operates, which also aids in winning work as well as attracting and retaining top talent. It's important not to treat a brand transformation solely as a marketing exercise; instead, firms can establish co-ownership of the programme with other senior stakeholders and colleagues, including those from Human Resources, Account Management, and Client Experience, to achieve greater impact, relevance, and longevity.  Prioritise internal training for people. The workforce is the ultimate expression of you brand, so don't neglect internal buy-in. Provide compelling training on the brand's value and their ambassadorial role. Think about giving local teams the flexibility to adapt core materials and use other ways to secure commitment across regions.  To ensure brand efficacy, firms must establish a continuous client feedback loop. This process allows for constant refinement of the brand system, media spend, and service offerings. Effectiveness can be validated using tangible metrics like advertising recall, share of search, and proprietary brand consideration data.  If you enjoyed this conversation, don't miss our sister podcast, Business Leader's Voice. In a recent episode, we talked to Ahmed Abdel Wahab, General Manager for India at Mars, about what it takes to be a truly authentic leader today, particularly in a time of volatility.

Has Christian nationalism gone too far? In this lively yet thought-provoking conversation, we explore the tension between faith and politics, the role of the church in society, and how cultural challenges shape the way Christians embody the teachings of Jesus. From examining controversial trends like the rise of extreme Christian nationalism to unpacking theological nuances such as cruciformity and the kingdom of God, this discussion invites listeners to wrestle with what it means to live faithfully in a complex world. With humor, personal stories, and deep theological insight, the hosts tackle questions like: How should Christians navigate cultural issues without compromising their witness? What does justice look like in a society shaped by competing wills? And how do we maintain humility and curiosity in the face of divisive ideologies?  We encourage you to join the conversation—email us your thoughts or engage with us on Instagram and Facebook. Let's continue to pursue a faith that reflects the heart of Jesus in a world that desperately needs it. Your voice matters as we explore these crucial questions together! CHAPTERS: 00:00 - Intro 02:50 - Patreon Update 04:06 - Christian Nationalism Analysis 13:45 - Engaging Politics Effectively 17:40 - Fear and Political Overreach 19:40 - America vs. Israel: A Comparison 23:46 - Church Reform and Renewal 26:40 - The Need for Version Q 30:04 - Listener Question Segment 31:50 - Recognizing God's Answers to Prayer 38:58 - Personal Testimony of Answered Prayer 44:20 - Tim's Biblical Approach 46:15 - The Effectiveness of Prayer 55:25 - Why Prayer Sometimes Fails 58:44 - Understanding God's Will 1:08:38 - The Problem of Evil 1:11:44 - The Concept of Image Bearers 1:14:08 - Redefining God's Nature 1:15:40 - Mysteries of Faith Explained 1:16:55 - Christmas Decor Insights 1:18:34 - Support Our Podcast As always, we encourage and would love discussion as we pursue. Feel free to email in questions to hello@voxpodcast.com, and to engage the conversation on Facebook and Instagram. We're on YouTube (if you're into that kinda thing): VOXOLOGY TV. Our Merch Store! ETSY Learn more about the Voxology Podcast Subscribe on iTunes or Spotify Support the Voxology Podcast on Patreon The Voxology Spotify channel can be found here: Voxology Radio Follow us on Instagram: @voxologypodcast and "like" us on Facebook Follow Mike on Twitter: www.twitter.com/mikeerre Music in this episode by Timothy John Stafford Instagram & Twitter: @GoneTimothy

Episode 205: Atopic Dermatitis Kara Willbanks (medical student) explains the definition, pathophysiology, and treatment of eczema. Dr. Arreaza adds some input about bleach baths and topical steroids. Written by Kara Willbanks, MSIV, American University of the Caribbean. Comments and edits by Hector Arreaza, MD.You are listening to Rio Bravo qWeek Podcast, your weekly dose of knowledge brought to you by the Rio Bravo Family Medicine Residency Program from Bakersfield, California, a UCLA-affiliated program sponsored by Clinica Sierra Vista, Let Us Be Your Healthcare Home. This podcast was created for educational purposes only. Visit your primary care provider for additional medical advice.October is the Eczema Awareness Month!What Is Atopic Dermatitis? Atopic dermatitis, a form of eczema, is a chronic, relapsing inflammatory skin disorder that often begins in childhood but can affect people of all ages. Other eczematous dermatoses include seborrheic dermatitis, contact dermatitis, juvenile plantar dermatosis, and stasis dermatitis. Atopic dermatitis is one of the most common skin conditions in the developed world, typically affecting up to 20% of children and 5-10% of adults. Patients usually present with severe pruritus (itchiness) and dry, inflamed patches of skin. Common sites include the face and extensor surfaces in infants, and flexural areas — like the elbows and knees — in older children and adults. Atopic dermatitis is often associated with other allergic conditions like asthma and allergic rhinitis — what we call the “atopic triad.” These conditions should also be considered when diagnosing someone with atopic dermatitis. PathophysiologyAtopic dermatitis is believed to occur due to a combination of genetic, immune, and environmental factors. A major component is a defective skin barrier, often linked to mutations in the filaggrin gene. This allows irritants, allergens, and microbes to penetrate the skin more easily, triggering inflammation.Differential DiagnosisAtopic dermatitis can sometimes mimic other skin conditions, so it's important to keep a differential in mind: -Contact dermatitis – triggered by allergens or irritants; often limited to the area of exposure but also tends to be very itchy. -Seborrheic dermatitis – greasy scales, typically on the scalp, eyebrows, and nasolabial folds -Psoriasis – well-demarcated plaques with silvery scales; sometimes found in similar areas of the body as eczema. -Tinea (fungal infections) – ring-shaped lesions with active, scaly borders -Important to note that treatment of tinea with topical steroids can make the rash much worse. -Scabies – intense itching, especially at night, with burrows between fingers. Ruling out these conditions helps guide the right treatment and prevent chronic mismanagement. As a recap our main differential diagnosis: contact dermatitis, seborrheic dermatitis, psoriasis, tinea, and scabies.The treatment cornerstone: Moisturizers The most important daily treatment for atopic dermatitis is regular moisturizing. Moisturizers repair the skin barrier, reduce water loss, and protect against irritants. They should be applied at least twice daily, ideally right after bathing while the skin is still damp (within 3 minutes is most ideal). Use greasy ointments or thick creams rather than lotions — think products with ceramides or glycerin (hydrates and protects skin). It is best to choose ointments or creams without additives, perfumes or fragrances. Greasier ointments are the preferred vessel; however, patient compliance may be less as they may be unpleasant to some.Bleach Baths For patients with frequent skin infections or severe eczema, dilute bleach baths can be a game-changer. How to do it? Use ¼ to ½ cup of household bleach in a full standard bathtub of water (about 40 gallons) and soak for 10 minutes, twice a week. This helps reduce bacterial colonization — particularly Staphylococcus aureus — which commonly worsens eczema. After the bath, pat the skin dry and immediately apply a moisturizer (within 3 minutes). Bleach baths are endorsed by the American Academy of Pediatrics and the American Academy of Dermatology as an adjunctive treatment for atopic dermatitis, especially in patients with moderate to severe disease and frequent bacterial infections, but the evidence for their efficacy is mixed, and further well-designed studies are needed.Medical Treatments-Topical corticosteroids: When moisturizers alone aren't enough, we move to anti-inflammatory therapy. Topical corticosteroids are the first-line treatment for flares. Some studies suggest that a short burst of a high-potency topical corticosteroid to rapidly control active disease, followed by a quick taper in potency, is most effective, whereas others use the lowest-potency agent thought to be needed and adjust upward only if this fails. Common steroids used are hydrocortisone (low potency), triamcinolone (medium potency), or betamethasone (high potency). -High-potency steroids should never be applied to sensitive skin like the face. With short-term use of lower-potency steroids, there is a low likelihood of skin atrophy but use for more than 6 months is linked with greater levels of skin thinning -Wet wrap therapy: Wet wrap therapy improves absorption of topic steroid. Apply a topical steroid, then layer a wet dressing and then a dry dressing over the top of that. This can be beneficial in providing  both relief of symptoms and prevention of itching. In pediatric patients it is called “daddy's socks therapy” because large socks may be used to cover the arms of kids.-Topical calcineurin inhibitors — like tacrolimus — are great alternatives for sensitive areas or for maintenance once inflammation is under control. They may burn upon application which can scare patients away from their use.-PO antihistamines can help with itching, especially at night, but they don't treat inflammation itself.-Systemic therapies, like dupilumab (Dupixent®), an IL-4 receptor antagonist, are reserved for moderate to severe cases unresponsive to topical therapy. This is a great time to refer to your local dermatologist for management! Many of the newer treatments are highly effective but can require more frequent monitoring.Recent Research One recent study is the 2024 Cochrane network meta-analysis comparing effectiveness of topical anti-inflammatory treatments for eczema that was recently published in the AFP Journal in July of 2025.Here are the highlights:-Over 291 RCTs with ~45,846 participants were included. -The analysis ranked potent topical corticosteroids, JAK inhibitors (for example ruxolitinib (Opzelura® 1.5 %), and tacrolimus 0.1 % among the most effective for reducing signs and symptoms of eczema. -In contrast, PDE-4 inhibitors [like crisaborole (Eucrisa®) 2 %] were among the least effective in this comparison. -Regarding side effects: tacrolimus and crisaborole were more likely to cause burning or stinging at the application site; corticosteroids were less likely in the short term to cause local irritation.-Long-term outcomes regarding effectiveness or safety of treatments for eczema were not addressed by the review because they are rarely reported.”-Another insight from this study is considering cost when initiating treatment. Most topical steroids are significantly more cost effective than JAK inhibitors or calcineurin inhibitors so it may be best to start with a cheaper solution in an uninsured patient considering their relative effectiveness. Additional Tips & Lifestyle -Keep baths and showers short and in lukewarm water.-Avoid harsh soaps and detergents — use gentle, fragrance-free cleansers.-Wear soft cotton clothing instead of wool or synthetics.-Identify and avoid triggers — common ones include stress, sweating, allergens, and certain foods (especially in kids).-Ice packs can help reduce itching and relieve any burning sensation.-Keep fingernails short, especially in children, help cause less trauma to the skin from repeated itching. Living with eczema Many celebrities like Kerry Washington, Jessica Simpson, Kelly Rowland, Brad Pitt and Kristen Bell have spoken out about their lives with eczema. They have shared personal stories about how they were diagnosed, what treatment works for them, and the general impact it has had on their lives and mental health. I feel like it can be so important for celebrities to speak out about their lives with certain conditions because it helps to normalize the condition, raise awareness of the struggles, and encourages more open dialogue.It is important to remember that for patients living with eczema, the persistent itch-scratch cycle can be very distressing, causing patients to struggle with their sleep and day-to-day activities. Anxiety and depression are common in patients with eczema so as physicians it is vital to monitor for signs of distress. Support groups can be incredibly helpful for patients [National Eczema Association]If you are interested in providing additional information to your patients or getting this for yourself, you can find more resources on altogethereczema.org or nationaleczema.org. Key Takeaways Atopic dermatitis is chronic but manageable. Moisturizers are the foundation of treatment. Topical steroids and calcineurin inhibitors control inflammation. Bleach baths help reduce bacterial load and flare severity. Always rule out other skin conditions to ensure appropriate management. Atopic dermatitis can be managed by the primary care physician but in certain cases (cases refractory to standard topical treatment, recurrent infections, etc.), a referral to dermatology can be especially helpful.Even without trying, every night you go to bed a little wiser. Thanks for listening to Rio Bravo qWeek Podcast. We want to hear from you, send us an email at RioBravoqWeek@clinicasierravista.org, or visit our website riobravofmrp.org/qweek. See you next week! References:Coping with eczema. Allergy & Asthma Network. (2025, May 20). https://allergyasthmanetwork.org/what-is-eczema/coping-with-eczema/.Eichenfield LF, Tom WL, Chamlin SL, et al. Guidelines of care for the management of atopic dermatitis: section 1. Diagnosis and assessment of atopic dermatitis. J Am Acad Dermatol. 2014 Feb;70(2):338-51. doi: 10.1016/j.jaad.2013.10.010. Epub 2013 Nov 27. PMID: 24290431; PMCID: PMC4410183. https://pubmed.ncbi.nlm.nih.gov/24290431/.Yancey, J. R., & Green, S. (2025, July 15). Effectiveness of topical anti-inflammatory drugs for eczema. American Family Physician. https://www.aafp.org/pubs/afp/issues/2025/0700/cochrane-eczema.html.Theme song, Works All The Time by Dominik Schwarzer, YouTube ID: CUBDNERZU8HXUHBS, purchased from https://www.premiumbeat.com/.

This is episode 797. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of the podcast here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Tom Snyder of Funnel Clarity. Funnel Clarity is an IEPS Selling Essentials Marketplace partner. Read more about the Selling Essential Marketplace here. Find Tom on LinkedIn. TOM'S TIP: "Knowing what the right things to do are is not the same as being able to do them well. Excellence in sales, like any skill, takes relentless practice."

Most digital marketers treat brand building like performance marketing. They run two-day tests, allocate 0.2% of budget, or recycle performance creative for reach campaigns. It fails every time.This week, Elena, Angela, and Rob are joined by Kevin Goodwin, SVP of Strategy and Growth at New Engen. Kevin shares how his agency evolved from pure performance marketing to embracing effectiveness principles, why digital gets unfairly dismissed by brand marketers, and the specific ways marketers sabotage their own digital brand-building efforts.Topics covered: [00:04] Kevin's journey from finance to digital marketing at Zulily[00:08] How iOS 14 and rising interest rates forced New Engen to evolve[00:13] Why measurement is critical for digital brand building[00:16] What digital marketers get wrong about brand campaigns[00:20] Why marketers should challenge platforms for better brand-building tools[00:23] Preparing for the death of the click in an AI-driven world  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2025 Tom Roach Article: https://thetomroach.com/2025/01/12/brand-building-in-the-platforms/ Kevin Goodwin's LinkedIn: https://www.linkedin.com/in/kevin-goodwin-12b4243a/Kevin's Substack: https://kevingoodwin.substack.com/aboutNew Engen Website: https://newengen.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

According to The Seven Habits of Highly Effective People by Stephen R. Covey, success isn't just about achievement, it's about character and purpose. Covey outlines seven timeless habits that help individuals lead with clarity, integrity, and impact.In today's exchange Dustin Huber, Director of Business Analytics at Nussbaum, shares his personal journey with Nussbaum and explores how these principles can transform both personal and professional life:• Be Proactive – Take responsibility for your choices and focus on what you can control.• Begin with the End in Mind – Define your vision and align your actions with long-term goals.• Put First Things First – Prioritize meaningful tasks over urgent distractions.• Think Win-Win – Foster relationships built on mutual benefit and trust.• Seek First to Understand, Then to Be Understood – Practice empathetic communication for stronger connections.Through real-life experiences and practical insights, Dustin emphasizes the importance of emotional intelligence, distinguishing between private victories (personal growth) and public victories (interpersonal success).Ultimately, this episode encourages intentional living, proactive decision-making, and building authentic relationships. Press play to learn how these habits can redefine success for you!FROM TODAY'S PODCAST• Guest: Dustin Huber, Director of Business Analytics at Nussbaum• The Seven Habits of Highly Effective People by Stephen R. CoveyLET'S CONNECT• Visit us online at terminalexchange.org • Follow The Terminal Exchange on social media! • Facebook• Instagram • XABOUT NUSSBAUM Employee-Owned, Purpose Driven | Nussbaum is an industry-leader in over-the-road freight transportation. For more information on our award-winning services and top-paying driver careers, visit nussbaum.com or nussbaumjobs.com.

Join Voxology in celebrating 10 incredible years of thought-provoking conversations on faith, culture, and the role of the church in society! In this milestone episode, Mike and Tim reflect on the journey from humble beginnings in October 2015 to today, exploring the impactful discussions that have shaped this community. From the concept of cruciformity to the intersection of faith and politics, they dive into navigating cultural challenges and addressing critical topics like Christian nationalism, biblical authority, and justice through the lens of Jesus' teachings. With humor, humility, and deep engagement, the hosts tackle questions like, "What does it mean to follow Jesus in today's cultural climate?" and "How do we approach faith authentically while addressing societal complexities?" Whether you're a longtime listener or new to the podcast, this episode is packed with gratitude, poignant reflections, and fresh perspectives on theology and cultural engagement. We encourage you to join the dialogue! Share your thoughts, questions, and insights on Facebook or Instagram as we continue walking this road together. Let's explore what it means to embody faith in action and pursue justice in a divided world. Thank you for being part of this incredible journey—here's to many more years of meaningful conversation! CHAPTERS: 00:00 - Happy 10th Birthday 03:24 - BRUDES - Destroyer 05:05 - How Did You Guys Meet 06:48 - Challenging MAGA's Biblical Authoritarianism 13:14 - Keeping Sermons Relevant 14:08 - Immunity from Christian Nationalism 17:45 - Proposals for Intervention 22:40 - Voxology's Impact on Community 24:30 - Biblical Alternatives to Dominionism 27:10 - Correcting Dominionist Genesis Readings 29:58 - This Week in Christian Nationalism 36:00 - Charlie Kirk's Controversy 41:25 - Textual Note 44:27 - THANK YOU 45:22 - The Lord's Prayer 46:40 - Objection 1: Trusting God as Father 51:35 - Objection 2: Does Prayer Work? 56:40 - The Effectiveness of Prayer 1:01:54 - Prayer as Participation 1:06:00 - Does Prayer Work? 1:10:10 - Obstacle 2: Prayer Effectiveness 1:13:18 - Jesus Could Have 1:14:35 - The Garden of Gethsemane 1:15:47 - The Problem of Evil 1:19:55 - Next Time on Voxology 1:23:10 - Support the Podcast As always, we encourage and would love discussion as we pursue. Feel free to email in questions to hello@voxpodcast.com, and to engage the conversation on Facebook and Instagram. We're on YouTube (if you're into that kinda thing): VOXOLOGY TV. Our Merch Store! https://www.etsy.com/shop/VOXOLOGY?ref=shop_sugg_market Learn more about the Voxology Podcast Subscribe on iTunes or Spotify Support the Voxology Podcast on Patreon The Voxology Spotify channel can be found here: Voxology Radio Follow us on Instagram: @voxologypodcast and "like" us on Facebook Follow Mike on Twitter: www.twitter.com/mikeerre Music in this episode by Timothy John Stafford Instagram & Twitter: @GoneTimothy

Despite Rob disbelieving it, we've gone 300+ episodes without ever devoting an entire hour to research covering safety skills. So, before Dr. Miltenberger busts in to give us feedback about our failing, in situ-style, we get right on it. Aside from looking at specific examples of safety skills training with firearms and earthquakes, we look at the larger swath of training research to figure out what works best, what gets used most, and what components provide that extra-special treatment magic that your program can't succeed without. Stop, drop, and roll! This episode is available for 1.0 LEARNING CEU. Articles discussed this episode: Baruni, R.R. & Miltenberger, R.G. (2024). A survey of safety skills training used by behavior analysts in practice. Behavior Analysis in Practice, 17, 270-282. doi: 10.1007/s40617-023-00835-8 Miltenberger, R.G., Flessner, C., Gatheridge, B., Johnson, B., Satterlund, M., & Egemo, K. (2004). Evaluation of behavioral skills training to prevent gun play in children. Journal of Applied Behavior Analysis, 37, 513-516. doi: 10.1901/jaba.2004.37-513 Kurt, O., Cevher, Z., & Kutlu, M. (2024). Effectiveness of video modeling in teaching earthquake and postearthquake evacuation safety skills for children with autism. Journal of Applied Behavior Analysis, 57, 331-340. doi: 10.1002/jaba.1057 Baruni, R.R. & Miltenberger, R.G. (2022). Teaching safety skills to children: A discussion of critical features and practice recommendations. Behavior Analysis in Practice, 15, 938-950. doi: 10.1007/s40617-021-00667-4 If you're interested in ordering CEs for listening to this episode, click here to go to the store page. You'll need to enter your name, BCBA #, and the two episode secret code words to complete the purchase. Email us at abainsidetrack@gmail.com for further assistance.

In this episode, we examine the effectiveness of political protest in the wake of the No Kings demonstrations, new polling regarding Trump's approval rating among different voting demographics, and the prospects of the president's removal from office. We discuss a case under consideration by the Supreme Court regarding marijuana usage and gun ownership, and the implications that arise from infringement on liberties. We also dive into a case regarding a Karen who sued her neighbor over the smell of marijuana, and relate it to many other problems currently plaguing our society. 00:00 Introduction and Overview 00:29 The Effectiveness of Protests 05:54 The No Kings Protests 07:01 Removing Trump From Office 10:44 Trump's Approval Rating Poll 14:35 Supreme Court Considering Case on Marijuana Use and Gun Ownership  17:12 Rights and Limits in The Constitution 20:58 The Potential Implications of a 2nd Amendment Ruling 23:23 Karen Sues Over Marijuana Smell 29:37 Masks and Other Petty Civil Disagreements 34:22 The Pronoun Debate 36:32 Making Demands of Our Neighbors 39:11 The Value of Community and the Necessity of Integration 40:39 The Benefits of Compromise 44:26 Human Respect and Conclusions Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode is brought to you by Natural Cycles: The company changing the contraception game with the world's first FDA-cleared birth control app. Whether you're looking to prevent pregnancy or plan for it, the Natural Cycles app offers a non-hormonal, non-invasive alternative to traditional birth control. Right now, you can get 15% off an annual subscription plus a freeBluetooth thermometer when you visit https://www.naturalcycles.com and use promo code VALERIA at checkout. Natural Cycles is for 18+ and does not protect against STIs. Always read and follow the instructions for use. In this episode of Not Alone, Valeria sits down with Dr. Elina Berglund Scherwitzl, a former particle physicist turned femtech innovator, and the co-founder of Natural Cycles, the first FDA-cleared birth control app. Together, they dive into how Dr. Elina's background in physics led her to develop a groundbreaking algorithm that helps women better understand their bodies, and offers a hormone-free alternative to traditional birth control. The conversation explores everything from the skepticism she faced in disrupting a multi-billion-dollar industry, to how data and wearable technology are transforming women's health. Valeria and Dr. Elina discuss the phases of the female cycle, the negative effects of hormonal birth control, and the importance of empowering women with better education and tools for their reproductive health. They also touch on the future of personalized medicine, male contraception, and the potential of syncing our lives more intentionally with our bodies.

Sara discusses the mindset shift that helped her quit drinking effortlessly. She shares strategies from her personal journey, including writing daily affirmations, developing an unwavering commitment to sobriety, and adopting new identities.   00:00 Introduction and Episode Overview 00:29 Early Days: Building Momentum 00:54 The Game Changer: 100 to 150 Days 01:09 Mindset Shift: Practical Steps 02:52 The Power of Affirmations 05:18 Deciding to Quit Forever 11:22 Identity and Willpower 12:52 Planning for Success 20:27 Creating a Support System 24:08 Final Thoughts and Encouragement  

Nielsen finds radio paired with TV can boost ROI by 20%. Podcast ads deliver 70% recall and drive purchase action for 22% of listeners immediately after hearing an ad.This week, Elena, Angela, and Rob explore why audio is such a powerful marketing tool. They share how Marketing Architects' roots in radio shaped their advertising philosophy, explain why sound creates lasting memories and emotional connections, and discuss the future of audio from smart speakers to AI-driven experiences.Topics covered: [03:00] How early radio work shaped Marketing Architects' approach[07:00] Campaign that proved the power of testimonials in audio[13:00] Four ways brands can use audio to build distinctive assets[17:00] Brands getting sonic branding right today[22:00] Advantages and disadvantages of podcast advertising[27:00] Where audio advertising is heading in the next five to ten years  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: WARC Study: https://www.warc.com/content/paywall/article/bestprac/what-we-know-about-radio-and-audio-effectiveness/en-GB/109845?2025 eMarketer Article: https://www.emarketer.com/content/podcast-ads-turn-listener-attention-measurable-action Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In his weekly clinical update, Dr. Griffin with Vincent Racaniello are dismayed by the government shutdown, the firings at the CDC including EIS agents, H5N1 isolation from backyard birds and its stability in raw milk and cheese, before Dr. Griffin deep dives into recent statistics on the measles epidemic, RSV, influenza and SARS-CoV-2 infections, the Wasterwater Scan dashboard, Johns Hopkins measles tracker, the quarantining of college students in the US due to measles, Japan's declaration of a national influenza outbreak, effectiveness of the influenza and COVID vaccines, where to find PEMGARDA, how to access and pay for Paxlovid, can you be retreated with Paxlovid, long COVID treatment center, results from PLATCOV studies- still no antiviral activity attributed to ivermectin, where to go for answers to your long COVID questions, long COVID in pediatrics, patient reported outcomes from the STOP-PASC clinical trial, contacting your federal government representative to stop the assault on science and biomedical research and the listener reminder that measles vaccine in those with interferonopathy may result in severe adverse affects. Subscribe (free): Apple Podcasts, RSS, email Become a patron of TWiV! Links for this episode Trump Administration Lays Off Dozens of C.D.C. Officials (NY Times) CDC walks back hundreds of firings as US shutdown persists (Yahoo News/ Reuters) CDC battered by government shutdown firings, while some are rescinded (STAT 10) Confirmations of Highly Pathogenic Avian Influenza in Commercial and Backyard Flocks (USDA: Animal and Plant Health Inspection Service) Flurry of H5N1 activity noted in commercial poultry, wild birds(CIDRAP) H5N1 influenza virus stability and transmission risk in raw milk and cheese(Nature Medicine) Hundreds of U.S. students quarantined amid measles outbreaks (NBC News) Wastewater for measles (WasterWater Scan) Measles cases and outbreaks (CDC Rubeola) Tracking Measles Cases in the U.S. (Johns Hopkins) Measles vaccine recommendations from NYP (jpg) Weekly measles and rubella monitoring (Government of Canada) Measles (WHO) Get the FACTS about measles (NY State Department of Health) Measles (CDC Measles (Rubeola)) Measles vaccine (CDC Measles (Rubeola)) Presumptive evidence of measles immunity (CDC) Contraindications and precautions to measles vaccination (CDC) Measles (CDC Measles (Rubeola)) Adverse events associated with childhood vaccines: evidence bearing on causality (NLM) Measles Vaccination: Know the Facts(ISDA: Infectious Diseases Society of America) Deaths following vaccination: what does the evidence show (Vaccine) Influenza: Waste water scan for 11 pathogens (WastewaterSCan) US respiratory virus activity (CDC Respiratory Illnesses) Respiratory virus activity levels (CDC Respiratory Illnesses) Weekly surveillance report: clift notes (CDC FluView) Japan sees early flu activity, with school closures(CIDRAP) Japan Declares Nationwide Flu Outbreak Following Early Surge in Cases (insightscare) ACIP Recommendations Summary (CDC: Influenza) American Academy of Pediatrics Flu and Children (CDC: Influenza (flu)) Effectiveness of influenza vaccination to prevent severe disease (CMI: Clinical Microbiology and Infection) Influenza Vaccine Composition for the 2025-2026 U.S. Influenza Season(FDA) RSV: Waste water scan for 11 pathogens (WastewaterSCan) US respiratory virus activity (CDC Respiratory Illnesses) RSV-Network (CDC Respiratory Syncytial virus Infection) Vaccines for Adults (CDC: Respiratory Syncytial Virus Infection (RSV)) Economic Analysis of Protein Subunit and mRNA RSV Vaccination in Adults aged 50-59 Years (CDC: ACIP) Evidence to Recommendations Framework (EtR): RSV Vaccination in Adults Aged 50–59 years (CDC: National Center for Immunization and Respiratory Diseases) Efficacy and safety of respiratory syncytial virus vaccines (Cochrane Library) Waste water scan for 11 pathogens (WastewaterSCan) COVID-19 deaths (CDC) Respiratory Illnesses Data Channel (CDC: Respiratory Illnesses) COVID-19 national and regional trends (CDC) COVID-19 variant tracker (CDC) SARS-CoV-2 genomes galore (Nextstrain) Antigenic and Virological Characteristics of SARS-CoV-2 Variant BA.3.2, XFG, and NB.1.8.1 (bioRxiV) Effectiveness of NVX-CoV2373 and BNT162b2 COVID-19 Vaccination in South Korean Adolescents (The Pediatric Infectious Disease Journal) Trump gets Covid vaccine and flu shot during second checkup of the year (NBC News) Where to get pemgarda (Pemgarda) EUA for the pre-exposure prophylaxis of COVID-19 (INVIYD) Infusion center (Prime Fusions) CDC Quarantine guidelines (CDC) NIH COVID-19 treatment guidelines (NIH) Drug interaction checker (University of Liverpool) Help your eligible patients access PAXLOVID with the PAXCESS Patient Support Program (Pfizer Pro) Understanding Coverage Options (PAXCESS) Pharmacometrics of high-dose ivermectin in early COVID-19 from an open label, randomized, controlled adaptive platform trial (PLATCOV)(eLife) Antiviral efficacy of oral ensitrelvir versus oral ritonavir-boosted nirmatrelvir in COVID-19 (PLATCOV) (LANCET: Infectious Diseases) Infectious Disease Society guidelines for treatment and management (ID Society) Molnupiravir safety and efficacy (JMV) Convalescent plasma recommendation for immunocompromised (ID Society) What to do when sick with a respiratory virus (CDC) Managing healthcare staffing shortages (CDC) Anticoagulation guidelines (hematology.org) Daniel Griffin's evidence based medical practices for long COVID (OFID) Long COVID hotline (Columbia : Columbia University Irving Medical Center) The answers: Long COVID Nirmatrelvir-Ritonavir and Symptoms in Adults With Postacute Sequelae of SARS-CoV-2 Infection (JAMA Internal Medicine) Longitudinal patient-reported outcome trajectories in Long COVID: Findings from the STOP-PASC Clinical Trial (OFID) Reaching out to US house representative Severe Adverse Reaction to Measles Vaccine Due to Homozygous Mutation in the IFNAR2 Gene: A Case Report and Literature Review (Journal of Clinical Immunology) Letters read on TWiV 1262 Dr. Griffin's COVID treatment summary (pdf) Timestamps by Jolene Ramsey. Thanks! Intro music is by Ronald Jenkees Send your questions for Dr. Griffin to daniel@microbe.tv Content in this podcast should not be construed as medical advice.

New DShield Support Slack Workspace Due to an error on Salesforce s side, we had to create a new Slack Workspace for DShield support. https://isc.sans.edu/diary/New%20DShield%20Support%20Slack/32376 Attackers Exploiting Recently Patched Cisco SNMP Flaw (CVE-2025-20352) Trend Micro published details explaining how attackers took advantage of a recently patched Cisco SNMP Vulnerability https://www.trendmicro.com/en_us/research/25/j/operation-zero-disco-cisco-snmp-vulnerability-exploit.html https://sec.cloudapps.cisco.com/security/center/content/CiscoSecurityAdvisory/cisco-sa-snmp-x4LPhte Framework BIOS Backdoor The mm command impleneted in Framework BIOS shells can be used to compromise a device pre-boot. https://eclypsium.com/blog/bombshell-the-signed-backdoor-hiding-in-plain-sight-on-framework-devices/ SANS.edu Research: Mark Stephens, Validating the Effectiveness of MITRE Engage and Active Defense https://www.sans.edu/cyber-research/validating-effectiveness-mitre-engage-active-defense/

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Pre-order our brand new book MICRO HABITS for 25% off before the launch on 1st January: https://hppod.co/472Og7qThe pressure, the noise, the meaning of the occasion, it had all become too much.Two years later, he returned to the same stadium, the same stage, and this time everything was different. He scored one of the biggest goals of his career, not because his ability had changed, but because his mindset had.In this episode, I share what I learned from Dan's transformation and the powerful lesson he now lives by: play the game, not the occasion. Together, we explore:Why high-pressure moments can derail even the best performersHow to “shrink the stage” and focus on what's in your controlThe science behind reframing nerves as excitementWhat Newcastle United's evolution teaches us about team mindsetHow to prepare for your own “Wembley moments” with clarity and calmHere is more information on the studies referenced: What Governs Choking Under Pressure? (Sian L. Beilock & Thomas H. Carr, 2001)When Paying Attention Becomes Counterproductive: Impact of Divided versus Skill-Focused Attention on Novice and Experienced Performance of Sensorimotor Skills (Sian L. Beilock, Wierenga & Carr, 2002)Get Excited: Reappraising Pre-Performance Anxiety as Excitement (Alison Wood Brooks, 2014)A Pre-Performance Routine to Alleviate Choking in “Choking-Susceptible” Athletes (Christopher Mesagno, Daryl Marchant, Tony Morris, 2008)The Effectiveness of Pre-Performance Routines in Sports: A Meta-Analysis (Anton G. O. Rupprecht, Ulrich S. Tran, Peter Gröpel, 2021.)Attentional Focus and Motor Learning: A Review (Gabriele Wulf, 2013)The Performance and Psychological Effects of Goal Setting (process vs outcome) (O. Williamson et al. 2024)Listen to the full episode with Dan Burn: https://pod.fo/e/2eb8b4 Hosted on Acast. See acast.com/privacy for more information.