Podcasts about channel marketing

In this engaging episode of Partnerships Unraveled, we sit down with Akilah Murrell, Senior Manager of Channel Marketing at 360 Insights and podcast host of Channel Talks. Akilah shares her expertise on building meaningful vendor-partner relationships, implementing impactful marketing strategies, and empowering partners at every stage of their journey.Discover how Akilah's unique perspective—shaped by working with both vendors and partners—helps bridge gaps, foster trust, and ensure mutual success in the channel ecosystem. From understanding the importance of partner feedback loops to leveraging organic marketing strategies, Akilah provides actionable insights for channel professionals looking to elevate their game.Highlights include:The magic of collaboration between vendors and partners.Practical tips for collecting and acting on partner feedback.Using simple, organic marketing techniques to drive growth.The transformative impact of authenticity and video storytelling in modern marketing.Don't miss this deep dive into the future of channel marketing, where authenticity and innovation are reshaping the landscape.Connect with Akilah Murrell:https://www.linkedin.com/in/akilahmurrell/_________________________Learn more about Channext

In this episode of the Simple and Smart SEO Show, I sit down with marketing strategist and agency owner Raycheal Proctor from Unlimited Mixed Marketing. We chat the transformative power of omni-channel marketing, discussing how different channels can work cohesively to elevate visibility and results. Raycheal shares her journey from classical musician to marketing maven and offers invaluable advice on leveraging SEO, paid media, and account-based marketing to create efficient, holistic strategies. Packed with real-life case studies and actionable tips, this episode is perfect for entrepreneurs and marketers looking to optimize their brand's presence across platforms.Key Takeaways:The Power of Omni-Channel Marketing: Combining SEO with paid media and other channels leads to better results and long-term efficiency.Targeted Approach Over Silos: A hyper-targeted, account-based strategy can eliminate digital noise and deliver measurable success.Repurposing Content: Maximize content value by breaking it into smaller formats for blogs, emails, and more.Continuous Learning and Adaptation: Stay updated with marketing trends and maintain flexibility to pivot strategies as needed.Personalized Branding: Passive branding, like wearing branded apparel during webinars, can be a natural and effective marketing tool.Memorable Quotes:Raycheal Proctor: "The long-term gains from SEO should directly complement the short-term gains from paid media."Crystal Waddell: "You gave us permission to define who we work with and create mutually beneficial relationships."Raycheal Proctor: "Doing what you love in a way that brings joy and profit is always a win."Listener Action Items:Explore how your current marketing channels can complement each other. Start small with two to three channels and grow over time.Dedicate time each week for intentional learning—review updates, refine strategies, and enhance your skills.Identify opportunities for repurposing your existing content across multiple platforms.Define your ideal clients and refine your marketing approach to align with their needs.Reach out to Raycheal Proctor at Unlimited Mixed Marketing for a personalized consultation.Contact Raycheal:Website: UnlimitedMixedMarketing.comLinkedIn: Raycheal ProctorSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #39, Anna Nadeina talks with Craig, Founder and CEO of Castos, the podcast hosting platform for growth-minded brands. --------------Episode's Chapters---------------- 00:00 - Introduction to Castos and Craig's Journey 05:02 - Marketing Strategies and Daily Routines 10:29 - The Power of Podcasting and Content Creation 14:10 - SEO and AI in Content Marketing 20:09 - Monetization Strategies for Podcasters 23:31 - Partnerships and Integrations in Podcasting 25:02 - Building Partnerships for Growth 29:46 - The Value of Funding and Mentorship 35:00 - Sustainable Growth Strategies 39:07 - Navigating Challenges and Team Dynamics 42:47 - Community and Mentorship in Entrepreneurship 45:01 - Practical Hacks for Founders Craig - https://www.linkedin.com/in/craig-hewitt-78386a66/ Castos - https://castos.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Have a great point of view to add? Send us a text with your thoughts!In this episode of the Tech Marketing Podcast, Tina O'Dell, Director & Chief of Staff & Global Channel Marketing at Juniper Networks, shares invaluable insights from her 25+ years in the tech industry.Tina discusses the evolving role of technology vendors, the importance of strong channel relationships, and how AI is shaping the future of marketing.This episode is a must-listen for B2B tech marketers aiming to drive meaningful channel results in 2025 and beyond.

In this episode of Partnerships Unraveled, we dive into the art and science of channel and partner marketing with Laura Garrido, EMEA Marketing Lead at SentinelOne. With 15 years of experience at leading cybersecurity companies, Laura brings a wealth of knowledge on crafting global strategies that resonate locally.We explore the dynamics of building trusted partner relationships across regions, the challenges of balancing globalization with localization, and the transformative potential of campaigns in a box—when done right. Laura shares actionable insights on fostering partner engagement, measuring ROI in the channel, and the emerging role of unified go-to-market alliances.Whether you're looking to refine your partner marketing strategy or navigate the complexities of regional nuances, this episode is packed with insights to elevate your channel game.Tune in to discover how to make your partner marketing efforts truly resonate—and deliver measurable results.Connect with Laura: https://www.linkedin.com/in/lauragarridoarias/_________________________Learn more about Channext

In this mini episode of the Coffees and Content podcast, I'm exploring holistic marketing and how it aligns with the omni-channel approach. We discuss the Rule of Seven, which traditionally suggested that a product needed to be seen seven times by an ideal customer before they'd make a purchase. With the oversaturation of social media, this rule has changed significantly. Tune in to learn about the importance of consistently showing up across different platforms and the strategies we use at the Social Collective to effectively repurpose long-form content into multiple touch points. Click the link to listen to the full episode on ⁠Spotify⁠ and ⁠Apple Podcasts⁠.

Unlock the secrets of multi-channel marketing with RJ Schultz from Blip Billboards. Learn how to engage audiences across platforms and build trust using Google's 7-11-4 rule: seven hours of interaction, 11 touchpoints, and four platforms. Discover the power of long-form content like podcasts to foster relationships and brand loyalty.RJ shares insights on blending digital and traditional strategies, showcasing full-funnel marketing's psychological and strategic advantages. Explore case studies, including McDonald's success in pairing digital ads with billboards for cohesive brand experiences.This episode emphasizes understanding your Ideal Customer Profile (ICP) to target audiences effectively in both digital and physical spaces. We highlight the importance of a 90-day advertising commitment and a balanced budget to achieve impactful results. From marketing psychology to actionable Blip Billboards strategies, gain valuable tips for businesses of all sizes to boost brand recognition and consumer engagement.---Guest Contact Information: - https://offers.blipbillboards.com/podcast - https://www.linkedin.com/in/schultzrj/—-More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

In this episode of Quantum Business Queen, Sarah sits down with Clinton, a seasoned digital marketer with expertise in SEO, Google Ads, and website optimization. Clinton shares his journey from traditional marketing to founding his own agency, emphasizing the need for websites built with SEO in mind and the value of a multi-channel marketing approach. He breaks down the misconceptions around SEO, highlights its long-term benefits, and contrasts it with paid advertising methods. Listeners will gain valuable insights into choosing the right agency, avoiding common pitfalls, and understanding why SEO remains a cornerstone of digital marketing. Key Takeaways: How to avoid costly website mistakes: Build your website with SEO and user experience in mind from day one to save money on fixes later. Why SEO outlasts paid ads: SEO creates a long-term online presence, driving leads even after ad spend stops. What makes multi-channel marketing essential: Learn how diversifying your marketing (SEO, Google Ads, social media) ensures stability and consistent results. How to spot a great agency: Look for transparency, proven results, and alignment with your specific business goals. Resources Mentioned: Kleevo.io: An all-in-one platform for hosting websites, automating emails, managing courses, and more. Clinton's website: SEO Websites

This week on Partnerships Unraveled, we're thrilled to welcome Tina S. O'Dell, Director and Chief of Staff of Global Partner Marketing at Juniper Networks. With over 25 years in high-tech and deep expertise on both the vendor and partner sides of the channel, Tina brings unparalleled insights into effective partner marketing strategies. Join us as we dive into: The often-overlooked power of channel marketing and how it fuels ROI. Why investing in smaller partners can deliver bigger rewards than focusing solely on large players.The art of creating flexible, scalable MDF programs that cater to both small and large partners. Tina's unique perspective highlights the importance of adapting your channel approach to support all partner types, leveraging their strengths to access untapped markets and drive results. From honest ROI reporting to empowering smaller partners to thrive, this conversation provides practical strategies to refine your partner marketing playbook and ensure mutual success.Connect with Tina: https://www.linkedin.com/in/todell/_________________________Learn more about Channext

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting and our guest delve into the current state of omni-channel media planning and buying, discussing the latest trends shaping the industry and how consumer behavior is evolving in response to multi-channel paths to purchase. We also explore the challenges brands face in delivering seamless experiences across platforms, and offer advice for staying ahead in the competitive marketing landscape. With insights from both the client and agency sides of the industry, this episode is perfect for anyone looking to understand the future of omni-channel marketing and performance growth strategies.

In this episode of Partnerships Unraveled, we sit down with Mayka Rosales-Peterson to explore the evolving role of marketing in the channel. Mayka shares her no-nonsense approach to marketing in the channel, drawing from her experience working with hundreds of partners.Mayka talks about the biggest misconceptions partners have about marketing and why going digital is no longer optional—it's essential for growth. She explains how marketing has become the new sales, especially for millennial and Gen Z decision-makers who prefer digital engagement over traditional sales tactics.We also hear a success story of how Mayka helped a partner build their marketing from the ground up, showing that even small steps like creating a basic online presence can lead to big results. She stresses the need to focus on both acquiring new customers and nurturing existing ones, with marketing playing a central role in both.Join us for practical advice on how vendors can give partners real marketing support, from customized resources to building stronger, lasting relationships.Connect with Mayka: https://www.linkedin.com/in/mayka-rosales-peterson/_________________________Learn more about Channext

Send us a textAt the heart of this episode, Scott Scully and Jeff Winters delve into the evolution of their prospecting approach, highlighting the power of an omni-channel strategy. Starting with a call-only model, they gradually expanded to include email, LinkedIn, social retargeting, and direct mail - a journey that mirrors the changing landscape of lead generation.Scott shares compelling statistics, revealing that an omni-channel approach can lead to a 30% higher response rate and a 50% increase in conversions. The hosts discuss how this multi-faceted approach helps turn cold calls into warm interactions, as prospects are already familiar with the brand through various touchpoints.Addressing a controversial claim that most people are not fit for cold outreach, Scott and Jeff passionately disagree, sharing inspiring stories of executives who initially struggled but ultimately excelled. They emphasize the benefits of an account-based marketing strategy, where multiple channels are strategically employed to target a specific group of prospects, driving meaningful engagement and sales success. Follow us on LinkedIn Connect with Scott Connect with Jeff Connect with Eric Grow your business with Abstrakt Join the Abstrakt team Email us Thanks for listening!

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan tackles a topic that can transform your landscaping business—multi-channel marketing.   Scott addresses one of the biggest mistakes landscapers make: relying solely on word-of-mouth marketing. While referrals are great, they're just not enough to consistently keep your calendar full. That's where multi-channel marketing comes in.   In this episode, Scott breaks down why using a variety of marketing methods—like social media, email, Facebook ads, postcards, and door hangers—can give you a huge advantage over the competition. He shares real-world examples of how each channel works to attract clients, build your brand, and fill your schedule with high-quality jobs year-round.   You'll also learn how to test and track your marketing efforts, so you can fine-tune your strategy and invest in what's working. Whether you're just getting started or looking to level up your marketing game, this episode is packed with actionable advice.   If you're ready to take control of your marketing and grow a thriving landscaping business, don't miss out on Scott's expert tips on multi-channel marketing!   #LandscapingBusiness #MarketingStrategy #MultiChannelMarketing #BusinessGrowth #LandscapingMarketing #SmallBusinessSuccess #Landscapers #SocialMediaMarketing #EmailMarketing #FacebookAds #PostcardMarketing #BusinessTips #MillionDollarLandscaper  

Learning how marketing leaders take advantage of change and chaotic times (like an election year) can be highly impactful for developing brands. In this intimate event, participants will hear how seasoned marketing executives prepare, adapt, react to expand brand presence and improve customer experiences – and what AI use cases are helping them drive new efficiencies and effectiveness.Speakers: Beth McGuire, Strategy & Innovation at Optum Dawn Hepper, Vice President, Channel Marketing at CambriaErica Jensen, SVP, Innovation, Strategy & Marketing at NMDP Gino Giovannelli, University of St. Thomas Opus College of BusinessMolly Kinsella, Sr. Vice President, Media and Creative at Best BuyABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM's Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

What takes 7 hours, 11 touch points, and 4 channels? Converting your ideal client. Joe Stolte, CEO of Daily Ai, started his career with Fortune 100 companies, like Microsoft, and gained unparalleled insights into what compels customers to buy. After that, he made three highly successful exits, and now runs an Ai driven email and digital marketing platform called Daily Ai. Daily Ai uses machine learning and artificial intelligence to learn how to talk to your client about what they actually want to hear about. This makes it easier to hit those engagement markers faster, and more efficiently. Key Takeaways: 1. Daily AI's core philosophy is "outcomes over outputs" - focus on achieving real business results for clients.2. The platform uses adaptive learning to tailor newsletter content based on subscriber behavior and engagement, not just what brands think subscribers want.3. Daily Ai has high open rates (40-60%) and sends millions of emails daily across 37+ industries.4. Best practices for email marketing:   - Free book offers tend to perform well due to low friction   - The second position in newsletters often gets the best click-through rates,   - Ads further down in newsletters get fewer but higher quality clicks   - Friday is generally the worst day for email opens   - 4-7am Eastern time works well for international audiences5. The "7-11-4 rule" for marketing: It takes about 7 hours of interaction across 11 touchpoints on 4 different platforms to convert a cold prospect.6. Daily AI is expanding beyond newsletters to create a "digital smart response marketing system" that will personalize messaging across multiple channels.7. The ideal customer for Daily Ai:   - Has a list of 1000+ subscribers   - Has an existing, profitable product/service   - Limited time or team for marketing   - Growth-minded and wants to improve marketing   - Willing to curate third-party content8. Daily Ai is adding more personalization features, including one-to-one segmentation and automated personalized messaging based on subscriber behavior.9. Daily Ai integrates with various marketing tools and can help optimize ad targeting on platforms like Facebook and Google.Time Stamps 00:00:00 - Joe Stolte and Mike Koenigs Introductions00:02:22 - Joe explains how Daily AI differentiates itself in the AI content space00:06:25 - Discussion of Daily AI's early promise and competitive advantage00:08:07 - Joe outlines future plans for a "digital smart response marketing system"00:09:22 - Joe's background and experience as a serial entrepreneur00:12:47 - Mike's perspective on Daily AI's benefits00:15:38 - Joe shares insights on email marketing strategies and timing00:20:29 - Discussion of the "bigger promise, bigger proof" concept in marketing 00:23:03 - Insights on ad placement within newsletters00:24:08 - Tips on best times to send newsletters00:28:40 - Explanation of the 7-11-4 rule in marketing00:31:23 - The importance of podcasting in marketing strategy00:34:33 - Discussion of upcoming personalization features in Daily AI00:36:22 - Description of the ideal customer for Daily AI00:37:38 - Content categories and types of businesses best suited for Daily AIAdditional ResourcesDOWNLOAD YOUR FREE  BOOK: HOW TO 10X YOUR PRODUCTIVITY, CLONE YOUR SMARTEST EMPLOYEES, AND MONETIZE YOUR IP IN THE NEW Ai-ECONOMY

Read AI Print Tracking's latest guide, exploring the ins and outs of cross-channel attribution. Learn why it could help you maximize your advertising spend and help your business grow! More details at https://aiprinttracking.com/what-is-cross-channel-attribution/ Ai Print Tracking City: Austin Address: 13359 North Highway 183 Website: https://aiprinttracking.com/ Email: info@aiprinttracking.com

Small business owners often juggle countless tasks, leaving marketing on the back burner. But what if there was a way to streamline marketing efforts and boost confidence?Enter Constant Contact's latest innovation: the AI-powered Campaign Builder. This tool promises to revolutionize how small businesses approach marketing, addressing the challenges uncovered in the Spring 2024 Small Business Report. "More than half of small businesses we polled — about 55% to 56% — told us that they have less than an hour a day to spend on marketing," reveals Michael Wood, Manager of North America External Communications at Constant Contact. This startling statistic underscores the need for efficient marketing solutions.The episode dives into the research findings, exploring why small businesses struggle with marketing and how the new Campaign Builder can help. Kate Conway, Constant Contact's Senior Product Marketing Manager, explains how the tool leverages AI and Constant Contact's decades of marketing expertise to create multi-channel campaigns tailored to specific business goals.Tune in to gain insights into the current state of small business marketing and learn how AI-driven tools can save time, boost confidence, and improve overall marketing strategies.Additional Resources:SBN ReportCampaign BuilderBrandKitHave you tried Campaign Builder? Let us know!Meet Today's Guests: Kate Conway and Michael Wood of Constant Contact

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. The rise of omnichannel marketing has empowered businesses to connect with customers across various touchpoints. However, navigating the omnichannel landscape also presents unique challenges. Data fragmentation, privacy regulations, and the sheer volume of information to analyze can make it difficult to orchestrate effective campaigns. Today, Jason discusses how data is reshaping omnichannel marketing.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. The rise of omnichannel marketing has empowered businesses to connect with customers across various touchpoints. However, navigating the omnichannel landscape also presents unique challenges. Data fragmentation, privacy regulations, and the sheer volume of information to analyze can make it difficult to orchestrate effective campaigns. Today, Jason discusses how data is reshaping omnichannel marketing.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. Today's consumers have diverse preferences in brand communication, prompting companies to embrace an omnichannel messaging strategy. Ultimately, understanding how to leverage various channels strategically and orchestrate them for maximum impact is crucial. Today, Jason discusses how to navigate the challenges of the omnichannel landscape.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. Today's consumers have diverse preferences in brand communication, prompting companies to embrace an omnichannel messaging strategy. Ultimately, understanding how to leverage various channels strategically and orchestrate them for maximum impact is crucial. Today, Jason discusses how to navigate the challenges of the omnichannel landscape.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Repurposing content has been all the rage lately. But have you noticed how much content feels like it's being copied and pasted from one platform to another? It's seriously boring audiences. And it's costing business owners followers!   Think about it - it's like when Tiktok was new and people were simply taking Tiktok videos and reposting them to Instagram and then wondering why followers weren't coming from Tiktok to Instagram. They had no reason to! We have to create some sort of differentiation from one platform to the next. Otherwise, it all starts to look the same and fade into the background.    So today, I'm sharing the 5 C's of multi-channel marketing. This is the process I've been using for Highflier Powerhouse's online presence. Each platform has a main goal that's different from one to the next. Tune in to hear exactly how you can repurpose content without losing your audience in the process!    In this episode, we're chatting about:  The Power of Multiple Personalities in Marketing Avoiding Content Fatigue: The Pitfalls of Over-Repurposing Case Study: Alex Earl's Multi-Platform Strategy The Five C's Framework for Brand Personalities Connect with me:  Website Join our email list! Instagram Pinterest   Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

Jason Renno joins the ClickBank Affiliated podcast to share how to create true omni-channel marketing for your business. With over 20 years of experience in marketing and sales, Jason is passionate about helping businesses grow. His focus is on finding innovative ways to leverage high-intent data, ensuring companies can capture, own, and utilize this valuable resource to enhance their marketing efforts and achieve remarkable growth. Jason Renno can offer your business the following services: – In-Market Data Streams: Leverage Google PPC keyword audiences to identify users searching for specific keywords, marking them as “in-market” for your product/service. Stream this data anywhere to deliver your targeted offer effectively. – Identity Resolution: Identify and remarket to 50%+ of your current site visitors, providing names, emails, and comprehensive demographic and firmographic data. – Live API Feeds: Access all data in real-time with live API feeds‚Äîno uploading required. – Data Consulting: Receive hands-on support to ensure you maximize the value and potential of your data. Connect with Jason - https://www.linkedin.com/in/jason-renno-22168563/ ClickBank Expert Jason Renno - https://www.clickbank.com/expert/jason-renno/ Data Accelerator - https://dataaccelerator.ai/clickbank Email Us - affiliated@clickbank.com

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Sam Tomlinson as they discuss some hard truths we've seen in the direct to consumer market over the past 6 – 9 months and much more. Sam brings a unique background spanning finance, technology, marketing, analytics & operations to both Warschawski and W Ventures. As a member of the W Ventures leadership team, Sam leads due diligence and valuation efforts, along with providing ongoing strategic growth and operational support to W Ventures portfolio companies. In his role as EVP, Sam leads Warschawski's award-winning Digital, Web & Analytics teams in the development, execution and optimization of integrated marketing campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.

Lets get into it. Building better businesses with marketing- the fuel that makes the business rocket liftoff and hit orbit. Dive in and lend an ear cuz' we have info to share and lessons learned along the 34 year journey.   https://dentco.us https://instagram.com/dentcopdr https://youtu.be/znJzjhYzhYk?si=gxjutwdVvGmdhWcw

Summary Luke shares his background and the journey of starting Hip Creative. He emphasizes the importance of focusing on long-term goals and building relationships with clients. Luke discusses the evolving landscape of marketing in the orthodontic industry, highlighting the increased competition and the need for private practices to stand out. He advises on the importance of brand awareness and recognition, as well as the need for a multi-channel marketing approach. Luke also provides insights on marketing strategies for startup practices on a limited budget, including the use of Facebook and Instagram ads. In this conversation, Luke from HIP Creative shares valuable insights on marketing strategies for orthodontic practices. He emphasizes the importance of adaptability and thinking outside the traditional marketing funnel. Luke discusses the need to meet patients where they are, considering different generational perspectives and adjusting marketing strategies accordingly. He also highlights the significance of nurturing cold leads and implementing drip campaigns. Luke suggests that the sales process begins at the first touchpoint with the practice and emphasizes the importance of consistent messaging and a human-centered approach. He advises orthodontists to prioritize mindset, invest in Facebook marketing, and focus on building a strong team. Luke concludes by expressing excitement about the potential of AI in the industry. https://hip.agency/https://www.facebook.com/hipcreativeinchttps://www.instagram.com/hipcreative https://www.youtube.com/channel/UCJzS8x9T9lW0Ycc4PXWxNig https://www.tiktok.com/@hipcreativehttps://www.linkedin.com/company/hip-creative-inchttps://twitter.com/hipcreativeinc Takeaways Focus on long-term goals and building relationships with clientsStand out in the competitive orthodontic industry through brand awareness and recognitionImplement a multi-channel marketing approach to reach a wider audienceConsider Facebook and Instagram ads for lead generationBe strategic with budget allocation and prioritize efforts based on the target audience Adaptability is key in marketing strategies for orthodontic practices. It is important to think outside the traditional marketing funnel and adjust strategies based on different generational perspectives.Nurturing cold leads and implementing drip campaigns can be effective in converting potential patients into actual patients.The sales process begins at the first touchpoint with the practice, and consistent messaging and a human-centered approach are crucial for success.Orthodontists should prioritize mindset, invest in Facebook marketing, and focus on building a strong team.AI has the potential to revolutionize the industry and should be embraced as a valuable tool.Chapters 00:00 Introduction and Background03:03 Building Relationships and Long-Term Goals10:25 Standing Out in a Competitive Market23:46 Marketing Strategies for Startup Practices31:13 Adaptability and Thinking Outside the Traditional Marketing Funnel39:31 The Sales Process Starts at the First Touchpoint45:36 Consistent Messaging and a Human-Centered Approach52:47 Prioritizing Mindset, Facebook Marketing, and Building a Strong Team59:21 The Potential of AI in the Orthodontic Industry Connect With Our Advertisers Kaleidoscope - Orthodontic Digital MarketingSmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.     If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!    Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Send us a Text Message.Unlock the secrets of multi-channel marketing and cold calling mastery with Alicia Jarrett! In this game-changing episode, discover how to supercharge your outreach, turn cold calls into hot leads, and leverage cutting-edge strategies across multiple platforms. Alicia reveals her proven techniques for boosting response rates, navigating compliance pitfalls, and creating a seamless follow-up system. Whether you're a seasoned pro or just starting out, this masterclass will revolutionize your approach to lead generation and conversion. Don't miss out on the insights that could transform your business! Enjoy the show!Alicia is a passionate and driven global real estate investor based out of Australia, conducting deals in the USA. She co-owns multiple businesses including Global Citizens Holdings Inc., Landscouts and Supercharged Offers. Focused on leadership in business and investing in land, her business ventures provide efficient real estate marketing and world-class data solutions, which assists other real estate investors to digitally transform their business for increased results. Alicia is also an experienced Leadership, Executive Coach & Business management specialist. She has coached many leaders including Entrepreneurs, Business owners, C-Level Executives. Alicia has a passion for seeing others lead well and succeed in their businesses and teams. This combination of global experience and having an entrepreneurial mindset sees Alicia excel at building and growing business partnerships, providing business and leadership advice, and enhancing results for others. A truly passionate and people-focused leader who really does love all things real estate and travel!Everyone who uses the special link to book a call with AJ will score an extra 1000 FREE contacts added to their cold call campaign!

On this episode of Marketing Trends, Kelly Ferraro, Senior Director of Media and Channel Marketing at Whole Foods, explains how Whole Foods fosters innovation and creativity within its team. Kelly shares insights on maintaining a balance between digital innovation and traditional marketing channels, the challenges and opportunities presented by the Amazon acquisition, and how Whole Foods is navigating the evolving landscape of consumer behavior toward health and sustainability. From strategic pricing to the importance of good energy for creativity, Kelly offers a deep dive into the intricate dance of merging two iconic brands and leading a dynamic marketing team.Key Takeaways:The importance of good energy and curiosity in fostering creativity within a team.How Whole Foods balances its identity as a high-quality, organic grocery store with the need to be accessible and affordable.Why the brand focuses on promoting affordability through the 365 brand and consistent pricing strategies, requiring long-term messaging and delivery on promises.Why traditional marketing channels like radio and direct mail remain effective for Whole Foods.The importance of listening and learning before implementing changes, fostering trust and collaboration within a team.How Whole Foods is evolving its grocery delivery and pickup services to be more cost-effective and accessible, driven by customer demand and industry trends.The balance of speed and patience, and the importance of authenticity and simplicity in marketing.--Your story, your messages, your content is at the heart of what you do. It's what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit brightspot.com/marketingtrends today to learn more.--Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

 Danny discusses the importance of consistent cross-channel marketing and how it can optimize ad spend and improve marketing results. He emphasizes that this podcast is for all small business owners, regardless of the industry. Danny explains the difference between omni-channel marketing and cross-channel marketing, and highlights the need for a consistent message across all platforms. He advises starting with determining the unique selling proposition and key features of the business, and then incorporating them into the website, email sequences, and social media and ad campaigns. Keywordscross-channel marketing, ad spend optimization, small business marketing, unique selling proposition, key features, website, email sequences, social media campaigns, ad campaigns Takeaways Consistent cross-channel marketing is crucial for optimizing ad spend and improving marketing results. Small business owners in any industry can benefit from implementing cross-channel marketing strategies. Start by determining the unique selling proposition and key features of the business. Incorporate the unique selling proposition and key features into the website, email sequences, and social media and ad campaigns.     Chapters 00:00Introduction: Frustration with Low Conversions 04:06Understanding Cross-Channel Marketing 06:24Starting with You and Your Sales 08:10Crafting a Unique Selling Proposition 10:56Incorporating Key Features into Marketing 14:38Conclusion: Making it All Work Together   Connect with Danny at Smallbusinessrealmarketing.com  

As a real estate investor in Sacramento for over 25 years, Laurel has learned a thing or two about online marketing. Today she walks us through her journey starting with Carrot 8 years ago and shares the exact steps she took to build a highly memorable brand with an omnichannel marketing approach one step at a time. We talk about how she's niched down on hoarder homes & community development, how she's found & retained world-class talent, and so much more. Enjoy!Mentioned in this episode:Laurel Buys Houses Carrot Site: https://www.laurelbuyshouses.com/10X T.V.: https://marketplace.carrot.com/services/managed-tv-ads-10xtv/Need an executive or personal assistant? https://thekickassistant.com/The 12 Week Year Book: https://www.amazon.com/12-Week-Year-Others-Months/dp/1118509234Laurel on Facebook: https://www.facebook.com/laurelbuyshousesSacramento/Laurel on LinkedIn: https://www.linkedin.com/in/laurelsagen/ ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor's podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. The rise of omnichannel marketing has empowered businesses to connect with customers across various touchpoints. However, navigating the omnichannel landscape also presents unique challenges. Data fragmentation, privacy regulations, and the sheer volume of information to analyze can make it difficult to orchestrate effective campaigns. Today, Jason discusses how data is reshaping omnichannel marketing.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. The rise of omnichannel marketing has empowered businesses to connect with customers across various touchpoints. However, navigating the omnichannel landscape also presents unique challenges. Data fragmentation, privacy regulations, and the sheer volume of information to analyze can make it difficult to orchestrate effective campaigns. Today, Jason discusses how data is reshaping omnichannel marketing.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. Today's consumers have diverse preferences in brand communication, prompting companies to embrace an omnichannel messaging strategy. Ultimately, understanding how to leverage various channels strategically and orchestrate them for maximum impact is crucial. Today, Jason discusses how to navigate the challenges of the omnichannel landscape.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. Today's consumers have diverse preferences in brand communication, prompting companies to embrace an omnichannel messaging strategy. Ultimately, understanding how to leverage various channels strategically and orchestrate them for maximum impact is crucial. Today, Jason discusses how to navigate the challenges of the omnichannel landscape.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever dreamed of fly fishing while learning cutting-edge marketing strategies? This episode is your unconventional catch! Tracy Hazzard dives deep with Christian Bacasa, host of the Fly Fishing Insider Podcast. Christian isn't just passionate about the sport (it even helped him through a cancer diagnosis!), he's also a marketing guru with over 20 years of experience. Tune in for a unique conversation that blends the serenity of fly fishing with actionable tips on podcasting, multi-channel marketing, and even overcoming adversity. Whether you're a seasoned angler or a curious entrepreneur, there's something for everyone in this episode. Tune in to discover how Christian is revolutionizing the fly fishing industry one podcast episode at a time, and learn valuable insights into building a successful omni-channel strategy for your own business.Love the show? Subscribe, rate, review, and share!Here's How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok

Unusually Unusual Marketing Insights with Amy BaileyIn this episode of 'The Wireless Way', host Chris Whitaker converses with Amy Bailey, the force behind Unusually Unusual Consulting. Amy shares her journey from working for her father's call accounting business to becoming a marketing dynamo and the creator of memorable experiences, from incentive trips to marketing content enrichment. The discussion delves into the nuances of channel marketing, the effectiveness of virtual vs. in-person events, the strategy behind successful marketing swag, and the evolving landscape of channel marketing. Amy emphasizes the importance of creating memorable experiences and the impact of thoughtful marketing materials over quantity. The episode also introduces the Channel Marketing Association, founded by Amy and her partner, aimed at sharing best practices and fostering community among marketing professionals.00:00 On the Road: A Special Episode of The Wireless Way00:20 Introducing Amy Bailey: The Heartbeat of Unusually Unusual Consulting02:15 Amy's Journey: From Call Accounting to Marketing Maven05:41 Mastering MDF: Strategies for Maximizing Marketing Funds10:53 The Evolution of Event Marketing: In-Person vs. Virtual16:38 The Art of Follow-Up: Maximizing Event ROI18:06 Swag Strategy: Investing in Quality Giveaways18:31 Rethinking Swag: Quality Over Quantity19:27 Innovative Swag Ideas: The Reader Glasses Story21:13 Understanding Your Audience for Effective Swag23:49 The Future of Channel Marketing and Community Building26:26 The Evolution of Channel Marketing: Data-Driven Strategies28:10 Personal Insights and the Unusually Unusual Company StorySupport the show

Unlocking Success with Omni-Channel Marketing: A Small Business Guide In this episode of the Marketing Guides For Small Business Podcast, we dive deep into the world of omni-channel marketing and how it can be a game-changer for small businesses. As a small business owner, navigating the ever-evolving digital landscape can be overwhelming, but with a strategic omni-channel approach, you can effectively reach and engage your target audience across multiple channels. Join us as we explore the key components of an omni-channel marketing strategy, including understanding customer behavior, integrating different marketing channels seamlessly, and leveraging data and analytics to optimize your campaigns. Our expert guests will share their insights on how to create a cohesive and personalized customer journey, ensuring a consistent brand experience across various touchpoints. Discover the benefits of incorporating omni-channel marketing into your small business strategy, such as increased customer loyalty, higher conversion rates, and improved brand recognition. Learn practical tips and best practices for building a strong online presence, utilizing social media platforms, integrating offline and online marketing efforts, and leveraging emerging technologies. Whether you're just starting out or looking to enhance your existing marketing strategy, this episode is packed with actionable advice and real-life examples that will inspire you to take your small business to the next level. Tune in to our podcast and unlock the secrets of omni-channel marketing to stay ahead of the competition and drive your business towards success.

https://youtu.be/gWs5QIzEMtYOur host Eitan Koter interviewed Jonathon Blevins, the e-commerce manager at Equipment Share, a B2B company in the construction industry. Jonathon explains Equipment Share's omni-channel strategy and the challenges of purchasing behavior for high-ticket items. He discusses their content creation efforts and the value-added services they provide. Jonathon also shares insights on organic marketing, short-form videos, and influencer marketing. He talks about the balance between customer acquisition and retention and the challenges in the current customer acquisition landscape. Additionally, he discusses the impact of a cookie-less world on paid media and the importance of analyzing channel performance and ROI.In this conversation, Jonathon discusses various aspects of marketing, analytics, and e-commerce and emphasizes the importance of paid search KPI's and the different metrics he focuses on at different stages of the marketing funnel. Jonathon also shares how he has been surprised by the results of his email marketing strategy and the importance of customer focus. He discusses the use of analytics platforms and the need to trust the data while also being aware of potential biases. Jonathon highlights the role of AI in SEO and content generation, as well as the challenges of multi-channel marketing and attribution. He also touches on the impact of AI on traditional media and shares his passion for e-commerce and his involvement in cat rescue.Chapters:00:00 Introduction and Background03:10 E-commerce Experience and Analytics05:02 Overview of Equipment Share06:22 E-commerce Platform Launch07:01 Omni-channel Strategy09:03 Purchasing Behavior and High Ticket Volumes10:38 Supply Chain and Inventory Management12:23 Content Creation and Value-Added Services14:09 Organic Marketing and Short-Form Videos16:02 Target Persona and Customer Acquisition17:30 Challenges in Customer Acquisition19:01 Paid Media in a Cookie-less World20:29 Analyzing Channel Performance and ROI21:23 Paid Search and Funnel Metrics22:07 Surprising Results and Customer Focus23:13 Providing Value and Personalization24:13 Analytics Platforms and Trusting Data24:46 The Importance of Analytics and Equalizing Data25:05 Being Reactive and Adapting to Changes26:02 Marketing Characteristics for Different Company Stages27:08 Focus on Growth and Retention28:06 AI in Marketing and SEO29:34 Multi-Channel Marketing and Marketplaces30:19 The Complexity of Analytics and Omnichannel Behavior35:49 Attribution Models and Analyzing Data38:07 Traditional Media and CTV Advertising39:45 Final Thoughts and Advice42:05 Fun Fact and Personal InterestsJonathon's LinkedIn profile: https://www.linkedin.com/in/jonathonblevins/Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

On this episode of The Hero Show, I sat down with Robb Fahrion, co-founder and a partner of Flying V Group, to discuss his expertise in cross-channel marketing strategies that deliver real results. Robb shares how he overcame a need for excessive control as his agency grew and now leads with trust in his team. Operating with honesty and integrity are core principles for him. Tune in to hear more on Robb's approach to omnichannel digital marketing, how he scaled his agency, and his guiding focus on ROI paired with transparency.

Discover the secrets to digital marketing success tailored specifically for your tree service business! Ever wondered how to transform your website into a lead-generating powerhouse? Curious about the secrets to skyrocketing your visibility on Google Maps? Eager to unlock the key elements of a rock-solid marketing foundation? In this engaging webinar, our host, Wesley Smith reveals insider insights, actionable tips, and proven strategies to propel your business to new heights in the digital landscape. Dive deep into the world of digital marketing and discover how to revolutionize your online presence, attract more customers, and supercharge your growth. Don't miss out on this opportunity to take your tree service business to the next level! Tune in now and discover the roadmap to digital marketing success. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/

Channel marketing is the strategic approach that companies use to get their products into the hands of consumers through various intermediary businesses. Instead of selling directly to end-users, companies collaborate with middlemen such as retailers, wholesalers, and distributors to ensure their products are available in different locations. This approach allows businesses to tap into the expertise and reach of these intermediaries, expanding their market presence and enhancing the overall distribution process. Channel marketing involves forming and managing partnerships, providing support to intermediaries, and implementing strategies to optimize product accessibility and boost sales.

The Channel Futures podcast welcomes Amy Bailey and Kathryn Rose of the Channel Marketing Association. Plus, the latest editions to the Channel Partners Conference & Expo agenda. And the guys play a game of Family Feud. There's actually a tie-in! Go here to take the Channel Marketing Association's salary survey before it closes!: https://form.jotform.com/233326429723154

In this episode of "Predictable B2B Success," Vinay Koshy delves into an insightful conversation with Elevate.io's experienced CEO and founder of Elevate.io, Gary Garth. Get ready to explore the dynamic world of account-based selling and marketing, where Gary emphasizes the need for a personalized, multi-channel approach. Discover how Gary's company utilizes strategic gifting, personalized emails, events, and a monthly newsletter to engage prospects and build lasting relationships. Gary Garth's wisdom extends to nurturing relationships and building goodwill rather than focusing solely on conversion rates. Uncover the importance of removing distractions and gaining a fundamental understanding of customers before implementing tools or platforms. Gary's deep expertise in sales and marketing shines through as he highlights the need for proper attribution, reporting, and measuring of sales and marketing activities. The conversation also delves into strategies for enhancing collaboration between sales and marketing teams, hiring the right talent, customer retention, and the significance of a structured referral approach. Whether you're a seasoned professional or just starting in the industry, this episode promises to ignite your curiosity and provide invaluable insights into building a successful B2B sales strategy. So, tune in and let Gary Garth guide you toward predictable B2B success! Some areas we explore in this episode include: The personalized, multi-channel approach in account-based selling and marketingUse of strategic gifting, personalized emails, events, and a monthly newsletter for engaging prospectsThe need for a more personalized and effective process with IP tracking and relationship-buildingMeasuring various sales metrics to optimize performance, including email outreach campaigns, reply rates, meeting bookings, and call volumesProper attribution, reporting, and measuring of sales and marketing activities requiring a CRM that integrates with relevant tools and sourcesMisalignment between sales and marketing teams and the need for collaboration and integration between the twoHiring individuals with the right attitude and attributes and providing support and a clear career path for new hiresThe importance of structured approaches for referrals, with recommendations for requesting referrals and capturing customer stories effectivelyThe significance of retaining customers and increasing customer satisfaction levels for business growthThe importance of systems, tracking attribution, hiring, and training for sales successAnd much, much more...

Are you navigating the complex world of marketing and struggling to choose between omnichannel and single-channel strategies?  In this thought-provoking episode, Richard Taubinger and Kylie Slavik dissect the evolving marketing landscape, examining the rise and fall of various channels each year.  The key to success lies in mastering one platform before moving on to the next, rather than dabbling superficially in multiple channels. Join Richard and Kylie as they explore the nuances of choosing the right marketing channel, the balance between focus and diversification, and the dynamic nature of today's marketing platforms. Tune in to this new episode of The Conscious Marketer podcast — Are Referrals That Important? Key points covered in this episode: 00:00:00 Introduction. 00:00:13 The Essence of Marketing Channels. Richard dives into the heart of omnichannel versus single-channel marketing. He illustrates the changing landscape of marketing channels, emphasizing the importance of depth over breadth in channel engagement. 00:02:25 Kylie Slavik's Insight on Channel Selection. Kylie discusses the strategic importance of choosing a primary and a secondary marketing channel. She advocates for selecting channels based on personal medium preferences, using her long-form copywriting experience as an example. 00:03:42 The Evolution of Marketing Platforms. Richard reflects on the history of Facebook's advertising impact. He narrates his early experiences with Facebook ads, illustrating the platform's revolutionary role in targeted marketing and the rise of direct-to-consumer brands. 00:09:20 Leveraging Video for Impact. Kylie discusses the Video Short Summit held in March 2023, highlighting the power of storytelling in short-form videos. She emphasizes the significance of using videos, even brief ones, to engage audiences. 00:14:21 The Art of Content Creation and Learning. Kylie delves into the importance of being in a constant learning mode to enhance content creation. She shares her experience with a course that transformed her approach to content, emphasizing the impact of storytelling and creativity in marketing, particularly on platforms like Facebook. 00:17:42 Repurposing Content Across Platforms. Kylie shares her experience of turning a popular Facebook post into an engaging email. This example illustrates the efficiency of repurposing content across different platforms. 00:18:39 Speed and Efficiency in Content Creation. Kylie shares her approach to content creation, emphasizing that once a solid idea is formed, the writing process can be swift and effective. She discusses her quick turnaround in creating a post inspired by innovative marketing strategies. 00:21:14 Activating the Reticular Activation System. Richard discusses the concept of the reticular activation system in the context of marketing. He suggests that staying observant and curious enhances the ability to create relevant and engaging content for audiences. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.  CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday  

From her perch as Director of Omni-channel Marketing at Nestle USA, Gloria DeCoste leads a small but mighty team managing over 300 channels in the daily battle to win the digital shelf. Gloria joins the podcast to describe the mindset, process, and intense cross-functional collaboration required to get baby SKUs to market and make ‘em fly with a focus on everything that her and her team does is in service of delivering great consumer experiences

The fastest way to grow your business: multi-channel marketing. Host Michelle Thames breaks down multi-channel marketing and why all entrepreneurs need to embrace it. She shares the top multi-channel marketing tips that have helped her achieve business success. --Catch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show

Let's have a little chat about these platforms you can build your business on.  No platform is dead, you just have to be strategic and intentional with how you use it. Everything can convert when you prioritize your funnel and know your goals Tune in and then Let's Chat about it in the Moms Do Business Different Facebook Group! ------------- MamaCEO Retreat - recharge and re-align yourself and your business in Cartagena, Colombia! ------------- Join the Mom's Do Business Different Mastermind a 1:1 & group marketing and sales experience for moms who want to double your sales, create five figure launches, and then the strategy to sustain it beyond the launch doing the bare minimum. You will be supported in mapping out your sales system using psychology, five figure launches, high converting content, fine tuning your messaging, and be surrounded with a group of women that are working towards the $20K/Month range - all in less than 20 hours/week! MDBD is perfect for you if you want to make more doing the bare minimum while still making a huge impact and delivering a life changing transformation for your clients. I want you to create a business that is profitable, predictable, and peaceful.  ------------ Grab the FREE $CHMONEY Mama Roadmap which is your guide from no figures to multiple six figures. Inside you'll identify what stage of growth your business is in, as well as have a clear map to see where you currently are in business, where you wanna be, and how to get there. Inside I'll share with you where you'll focus in each phase as you go from $0 to consistent $3-5K months to scaling to multiple six figures - all with tiny humans at your side. ------------ Join the $CHMONEY Mama Membership for $97 TODAY! This is our monthly marketing and sales membership to help mamas attract and sign clients with a strategic content strategy.  You'll learn how to create consistent content, leads, and sales. Inside you'll receive resources, tools, and community to help you strategically and energetically bring in more sales. We focus on prioritizing the things that make you MONEY (aka learn the actions to sign clients)! Learn how to create an offer, 3x your visibility & leads, make high converting content, sell, and sign MVP clients who say “take my SCHMONEY.” $CHMONEY is all about teaching you how to print money (legally). See you inside!  ------------ Get the show notes here:  Links and Resources Join the SCHMONEY Gang Email list for the TEA - CEO Corner Newsletter Join the Mom's Do Business Different Lifetime Group Coaching Experience Kay Hillman Photography - Branding or VIP Experience Follow me on Instagram: @mrskayhillman Follow the podcast on Instagram: @momsdobusinessdifferent

Today I'm doing a deep dive into the powerful strategy of Omni channel marketing! OCM is: the integration of branding, messaging, and online and offline touchpoints as consumers move down the sales funnel, which creates a more impactful customer experience. And you know that's what I'm all about! More impact while doing the leastttt!  Tune in and then Let's Chat about it in the Moms Do Business Different Facebook Group! ------------- Moms Do Business Different LIVE - the boutique Conference for moms doing business different  MamaCEO Retreat - recharge and re-align yourself and your business in Cartagena, Colombia! ------------- Join the Mom's Do Business Different Accelerator a 1:1 marketing and sales program for moms who want to reach consistent five figure (high cash) months doing the bare minimum. You will be supported in mapping out your sales system using psychology, five figure launches, high converting content, fine tuning your messaging, and be surrounded with a group of women that are working towards the $20K/Month range - all in less than 20 hours/week! MDBD is perfect for you if you want to make more doing the bare minimum while still making a huge impact and delivering a life changing transformation for your clients. I want you to create a business that is profitable, predictable, and peaceful.  ------------ Grab the FREE $CHMONEY Mama Roadmap which is your guide from no figures to multiple six figures. Inside you'll identify what stage of growth your business is in, as well as have a clear map to see where you currently are in business, where you wanna be, and how to get there. Inside I'll share with you where you'll focus in each phase as you go from $0 to consistent $3-5K months to scaling to multiple six figures - all with tiny humans at your side. ------------ Join the $CHMONEY Mama Membership for $97 TODAY! This is our monthly marketing and sales membership to help mamas create consistent content, leads, and sales. Inside you'll receive resources, tools, and community to help you strategically and energetically bring in more sales. We focus on prioritizing the things that make you MONEY (aka learn the actions to sign clients)! Learn how to create an offer, 3x your visibility & leads, make high converting content, sell, and sign MVP clients who say “take my SCHMONEY.” $CHMONEY is all about teaching you how to make more money every. single. day. See you inside!  ------------ Get the show notes here:  Links and Resources Join the SCHMONEY Gang Email list for the TEA - CEO Corner Newsletter Join the Mom's Do Business Different Lifetime Group Coaching Experience Kay Hillman Photography - Branding or VIP Experience Follow me on Instagram: @mrskayhillman Follow the podcast on Instagram: @momsdobusinessdifferent

Brian Nolan is the Co-founder and CEO of BookOutdoors, a fast-growing platform for planning and booking personalized outdoor getaways. His passion for building beautifully designed products has made him a veteran of the e-commerce industry. As a serial tech entrepreneur, Brian co-founded Suspect Clothing, the HJN Group, Top-Bargains, and Sellbrite — which was acquired by GoDaddy in 2019. In this episode… As the e-commerce industry becomes more prominent in the corporate space, marketing strategies have evolved significantly. B2C businesses emphasize the importance of targeting consumer emotions through convincing storytelling — accomplished through multi-channel marketing techniques. How can your business benefit from multi-channel marketing? eCommerce entrepreneur Brian Nolan believes multi-channel marketing is beneficial for most online retailers. Since customers differ in their preferred retailers, marketing on various channels can broaden your target audience and provide an opportunity to spend less of your marketing budget. Spending less to have a more effective marketing strategy across multiple platforms is helpful for any business looking to gain more traction in the marketplace. Brian's knowledge of the industry and experience founding e-commerce brands offers encouragement to fellow entrepreneurs.  On this episode of the Up Arrow Podcast, William Harris welcomes Brian Nolan, the Co-founder and CEO of BookOutdoors, to discuss the lessons he's learned from his entrepreneurial endeavors. Brian talks about the differences in marketing strategies for B2B and B2C brands, the benefits of multi-channel marketing, and the challenges many founders overlook during business acquisitions. He also expresses how leading with empathy equips team members to work toward a common goal.