Podcasts about channel marketing

Discover why single-channel marketing leaves SMBs invisible and how multichannel strategies drive 412% higher purchase rates. We break down the content distribution system that's helping small businesses scale their reach without burning out. For more information, visit https://redwoodbasin.clientcabin.com/ Redwood Basin Digital Media LLC City: San Jose Address: 6933 Rodling Dr Website: https://redwoodbasin.clientcabin.com

Vote for Dave Chatmon for ACHR NEWS HVAC Legend All-Star Award by May 29!In this episode of Lennox ON AIR, Doug and Dave sit down with Jennifer Fink (Manager, Field Marketing) and Valerie Mastalka (Director, Channel Marketing) to unpack the Lennox Preferred Vendor program and why it matters for dealers. From the thinking behind the program to the rigorous vetting process vendors must go through, they explain how these partnerships are built to save time, reduce risk, and help dealers focus on what truly drives growth—whether you're just getting started or scaling an established business.The conversation also tackles common missteps that can limit results, like treating vendors as a “set it and forget it” solution or skipping clear goals up front. Jennifer and Valerie share what success actually looks like when dealers stay engaged, align on objectives, and use trusted partners as an extension of their team. If you're looking for smarter ways to solve business challenges, drive profitability, and stop feeling like you have to figure it all out on your own, this episode offers practical clarity and a clear path forward.Calling all HVAC techs! Got a hilarious story, eye-opening tip, or hot opinion to share? Fill out our quick questionnaire for a chance to be featured on Lennox ON CALL!Lennox ON AIR is a Lennox Learning Solutions Production.

Multi Channel Marketing for Medical Billing

Stop Screaming Into the Void: Why Direct Mail is Your Secret Weapon in 2026Are you tired of flushing your marketing budget down the digital drain? In an age where we are bombarded by over 10,000 digital ads every single day, your message is likely getting lost in the noise. Whether you are a real estate investor hunting for distressed notes or a small business owner trying to scale, the "spray and pray" method of broadcast marketing is a recipe for burnout. In this powerhouse episode, we sit down with Chris Foster, Chief Passion Evangelist at PostcardMania, to discuss why the most "old school" marketing tactic is actually the most high-tech and effective way to grow your business today. We dive deep into the psychology of why physical mail triggers a stronger brain response than email, how to turn $1 of marketing into $10 of revenue, and the "Website to Mailbox" technology that tracks your anonymous site visitors and sends them a postcard automatically. Stop waiting for "proof of concept"—the path is already paved. It's time to fuel your business with consistent, targeted, and credible marketing. Key Takeaways & Strategy NotesThe Psychology of the Physical: Direct mail touches the limbic system (the brain's emotional center), creating a sensory experience that digital ads cannot match. While emails are forgotten instantly, physical mail stays in a home for an average of 17 days. Direct vs. Broadcast Marketing: Stop paying for billboards (broadcast) and hoping the right person sees them. Use targeted lists to reach specific individuals—like self-directed IRA investors or distressed property owners—directly in their mailboxes. The 80/20 Rule of Follow-Up: 80% of sales happen after the fifth contact. Successful marketing requires a "balanced meal" of touches: postcards, social media ads, and Google retargeting all working in unison to keep you top-of-mind. Website to Mailbox Technology: Did you know only 2% of website visitors convert? PostcardMania's tech identifies the other 98% of anonymous visitors and sends them a physical postcard a few days later, capturing leads you didn't even know you had. Focus on ROI, Not Response Rates: A 1% response rate might seem low, but if you close 10 deals worth $100k from a $3,500 mailing, your Return on Ad Spend (ROAS) is astronomical. In high-value industries like real estate, you only need one or two "wins" to pay for years of marketing. The "Fire Horse" Year: 2026 is a year of big transitions and movement. To scale from a side hustle to a seven-person team, you must overcome the fear of spending money and embrace marketing as the essential fuel for your "business engine".Marketing isn't an expense; it's an investment in your future freedom. As Chris Foster says, "Half of life is showing up, and the other half is following up". If you aren't consistent, you're invisible. Ready to stop being a "tire kicker" and start being a closer? Follow the proven path, leverage the expertise of a team that has helped 130,000+ businesses, and watch your revenue compound. Connect with PostcardMania: Visit postcardmania.com/scott to get your free marketing kit and start building your custom campaign today! How much of your current marketing budget is being spent on "broadcast" methods versus "direct" targeting?Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

You are working hard. You are showing up on Instagram, scheduling Facebook posts, posting on Pinterest, maybe dabbling in TikTok, and still wondering why your marketing feels like it is going nowhere. It is not that you are doing too little. It is that you are doing too much.   In this episode of Spa Marketing Made Easy, Daniela breaks down why spreading your marketing energy across every platform is actually working against you and what to do instead. The one-channel marketing principle is not about doing less; it is about doing the right thing with focused, intentional energy that compounds over time and builds the kind of trust that actually converts.   Daniela shares how this exact strategy transformed Addo Aesthetics, where one channel now drives approximately 90% of all Growth Factor® program enrollments, and how you can apply the same thinking to your spa's marketing right now.   In this episode you will learn: Why scattered marketing costs you more than just time, and what it is quietly doing to your message clarity and client trust The difference between going wide (more platforms) and going deep (one channel done exceptionally well), and which one actually builds a bookable presence How to use your data, not your assumptions, to identify the one channel that is already doing the heavy lifting for your business Why ICA clarity is the foundation of any channel strategy, and how knowing your ideal client's psychology tells you exactly where to show up The 90-day focus filter Daniela uses inside Addo to make sure every piece of marketing moves a defined business goal forward How to give yourself permission to let go of the platforms that are draining you without sacrificing growth   Resources Mentioned in Episode #480: Stop Trying to Be Everywhere: The One-Channel Marketing Strategy That Actually Works for Spa Owners Episode 478: Is Your Online Presence Losing Clients Before They Ever Call? How to Audit Your Digital First Impression   Want to break past $25K–$35K months without adding more treatment hours? Watch The Systems Shift and learn how 600+ spa owners are scaling into their Spa CEO role (without sacrificing family time or sanity). 

In this episode of Partnerships Unraveled, we sit down with Catarina Martins, Global Channel Marketing Director at Schneider Electric, to unpack what strong marketing looks like when the route to market is anything but direct. Drawing on experience across Samsung, Google, and now global channel marketing at Schneider, Catarina shares why good marketing is still built on the same fundamentals, even when the buyer journey becomes more complex.For channel professionals, this conversation gets practical fast. We explore her three-part framework for effective marketing: know your audience deeply, tell a brand story people want to believe in, and communicate it consistently in the right moments and channels. We also get into one of the hardest parts of channel marketing: proving impact. Catarina breaks down how to measure awareness and conversion more intelligently, how to connect marketing activity to sales outcomes without perfect data, and why the right signals matter more than chasing complete visibility.We also dig into digital partner engagement in traditional industries. Catarina explains why digital adoption does not happen by pushing tools, but by building experiences partners actually want to return to. From meaningful rewards to tiered loyalty and simple user journeys, she shares how brands can turn partner programs into something that feels less like a system and more like a club worth joining. She closes with a sharp view on where B2B marketing is heading next, and why the brands that win will create real-world moments people remember, not just more content people scroll past._________________________Learn more about Channext

This is episode 813 Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's "Women in Sales Leadership," show, Center for Elevating Women in Sales Leadership President Gina Stracuzzi interviewed Erika Irby, Director, Channel Marketing, Americas for Veeam. Watch the video of this podcast on YouTube here. Find Erika on LinkedIn.  ERIKA'S TIP: "Always choose yourself  because that's when you become your most trusted, authentic leader. In the channel, trust and relationships are everything. Without them, you never get past the first conversation."    

Learn how small businesses are using AI-powered content strategies to dominate search results and compete with industry giants. From three-hundred-percent ROI boosts to capturing substantial traffic, this episode reveals the automation secrets leveling the digital playing field. To read more, visit https://ampifire.com/blog/what-is-multicasting-the-future-of-content-repurposing-syndication/?utm_source=chatgpt.com AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/

In this episode of the SMB Community Podcast, hosted by James Kernan, guest Amy Slater from Innovative Events discusses her transition from the medical field to marketing and events. Amy shares insights on how her company helps MSPs with their marketing, including detailed strategies and processes. She emphasizes the importance of building a strong foundation in marketing and how her team ensures consistent engagement before, during, and after events. Moreover, Amy discusses her involvement with the Managed Service Providers Association of America (MSPAA) and the upcoming events she will participate in. Listeners can learn about her approach to personalized marketing and the valuable services her agency offers. https://innovevent.comAmy Slater: https://www.linkedin.com/in/amy-slater89/  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why does “ABM” so often become a logo-swap landing page and a prayer? In this episode, Emma and Ruta sit down with Marta George (ex-Head of ABM, now Field & Channel Marketing) to get brutally honest about what real ABM takes—and when you shouldn't do it at all.We get into: ✅ Why “ABM Lite” isn't real (and why it keeps getting sold anyway) ✅ The village ABM needs: sales, SDRs, CS, product marketing, brand, design ✅ Account selection done right (data > opinions, relationships matter) ✅ Start small: 2–4 accounts, bottom-of-funnel first, then scale ✅ Timelines & expectations: quarters to years—not weeks—and what to report ✅ What to track (and why MQLs are the wrong question for ABM) ✅ When to skip ABM and do personalised demand gen instead ✅ Tools & AI: faster personalisation ≠ ABM ✅ Spicy take: why growth teams deserve bonuses/commission We're Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you're in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we're here for it.Visit blameitonmarketing.com and let's get this show on the road.

In todays podcast show, I'm going to talk about why you (and your business) needs to be everywhere online. Being seen is vital for building relationships, and closing more sales. If you want a hand, book a strategy call - http://daniellatto.co.uk/workwithme

Send us a textCristina Carretero, Partner Marketing Manager at Arctic Wolf, joins Joey Pinz at IT Nation Connect 2025 to discuss the evolution of channel marketing, the power of AI in partner enablement, and her global journey from Spain to the cybersecurity stage. With over 20 years in marketing, Cristina shares how language, clarity, and collaboration help MSPs thrive — plus her personal discipline practices rooted in meditation, journaling, and mindfulness.She also reveals how Arctic Wolf is helping MSPs manage cyber risk, strengthen branding, and leverage AI tools like Copilot to communicate more effectively. This is a must-listen for anyone in the MSP or vendor ecosystem looking to bridge the gap between marketing and sales. ✦ Top 3 HighlightsPartner Marketing Mastery: Cristina explains how Arctic Wolf supports MSPs with campaigns-in-a-box, co-branding, and messaging strategies that resonate.AI with Purpose: How Arctic Wolf trains Copilot to understand their voice and audience, boosting marketer productivity while keeping human creativity central.Discipline & Mindfulness: Cristina's daily meditation and journaling routine that grounds her amid a busy travel schedule and leadership role. #JoeyPinz #MSPInfluencer #ForzaDash #ArcticWolf #MSPMarketing #PartnerMarketing #ChannelMarketing #Cybersecurity #AIinMarketing #MSPGrowth #ITNation #ITN25 #Discipline #Mindfulness #Meditation #AI #Copilot #VendorPartnerships #MSPCommunity --- Join us for enlightening discussions that spark growth and exploration. Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration. 

What if you stopped chasing views and started building real influence? In this episode of The Russell Brunson Show, Adam Ivy shares how he went from years of chasing attention to building a thriving business through purpose-driven content. After losing hearing in one ear and learning to listen in a new way, Adam discovered the secret that most creators miss: success on YouTube isn't about going viral… It's about providing value that builds trust, converts, and compounds over time. We dive into the systems, mindsets, and frameworks he used to turn a single 25-minute YouTube video into over $1 million in revenue, and how you can use the same approach to grow your brand, authority, and audience with intention. Key Highlights: ◼️How shifting from attention to intention completely changes your YouTube growth trajectory. ◼️The 5 C framework that builds clarity, content, clients, conversions, and confidence. ◼️Why valuable content beats viral content every time, and how to create it. ◼️The SOUND strategy for structuring videos that hold attention and drive action. ◼️How to turn one video into an entire binge-worthy content ecosystem that fuels your business. Adam's story is a reminder that success online isn't about luck or timing, it's about consistency, purpose, and knowing exactly who you serve. Whether you're just starting or trying to scale your YouTube audience, this episode will show you how to create content that actually builds a business, not just a following. Listen in and learn how to make your message binge-worthy, and build something that lasts! ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode of the Brand Shorthand podcast, Mark is joined by the Executive Director of Client Services and Media at Innis Maggiore, Tony Bell. Tune in to learn all about multi-channel marketing including what it is, some of its advantages, some of the biggest mistakes businesses make with multi-channel marketing, the strategy behind choosing which channels are right for a client, and the key steps that go into implementing a multi-channel marketing campaign.Join Mark and Tony for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Send us a textIn this powerful episode of the Joey Pinz Discipline Conversations podcast, host Joey Pinz sits down with Pete Busam, Navy veteran, marketing strategist, and founder of Equilibrium Consulting. Pete shares his inspiring journey from launching vertical missile systems aboard warships to scaling multimillion-dollar MSPs and coaching tech leaders through strategic marketing and operational maturity.Learn how Pete's nonprofit, the USS Bunker Hill Association, supports over 21,000 veterans, and why he believes discipline, process, and health are essential to success—in business and in life.They explore:

Send Rita a text with your thoughts!Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-weekGet access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776You can't just pick one marketing strategy and call it a day, especially if you want to build a real presence online that actually converts. I'm breaking down my marketing matrix system that covers all four essential pillars: meeting new people, connecting with them, converting them into clients, and keeping those relationships alive long after the trip is booked. We're talking about creating that beautiful multi-channel approach that works with your personality and capacity, because things don't have to be perfect or polished anymore, they just need to be authentic and connecting. I'm also sharing my favorite inner work exercises that'll help you figure out your unique why and create content that positions you as the go-to travel advisor in your niche. This is your roadmap to building a marketing ecosystem that brings in clients consistently without burning you out.Questions this episode answers:How do you meet new clients as a travel advisor?How does SEO and AI optimization work for travel agencies?What social media strategies work best for travel advisors? How do you convert leads into paying travel clients?What should you include in a travel advisor discovery call?How do you reconnect with past travel clients to get repeat business?What is the onion layer exercise for travel entrepreneurs? How do you create a content marketing system for your travel agency?What buying stages do travel clients go through?Why should travel advisors send birthday cards and direct mail to clients?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Heather Margolis, CEO of Channel Maven, shares how companies can leverage AI and other innovative tools to generate more awareness and leads for sales reps. Recorded live at GTIA's Channel Con 25

What does it take to run a truly scalable, customer-centric webinar strategy inside a large B2B organization? In this episode - the final episode in our B2B webinar mini-series - we go behind the scenes of the B2B webinar engine at Fidelity Investments with Steve Jones, Director of Employer Marketing, and Lauren Franklin, Senior Manager, Channel Marketing & Events Specialist. Their webinar program is built on structure, strategy, and serious results. Steve and Lauren share how they've built and scaled a high-performing webinar strategy that aligns with both marketing goals and customer education. From implementing a detailed 68-step planning process to navigating compliance and live delivery, Steve and Lauren offer practical insights and real-world examples that any B2B marketer can learn from. Find out: How Fidelity structures webinar content for different B2B audiences Why every webinar follows a detailed 68-step project plan The power of live webinars - and how they make them work Supporting speakers and scaling without sacrificing quality Making webinars part of both the marketing and customer education strategy Smart repurposing tactics (and how they work within a compliance-heavy organization) How to optimize your webinar to adapt to sudden changes Important links & mentions: Our B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/Fidelity webinars: https://www.fidelity.com/learning-center/overviewSteve Jones on LinkedIn https://www.linkedin.com/in/fidelitystevejones/ Lauren Franklin on LinkedIn https://www.linkedin.com/in/fidelitylaurenfranklin/ Blog post on this topic: https://www.content10x.com/339Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888/ Content 10x: https://www.content10x.com/ Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week

In this episode of the Prime Resources Podcast, BXB's Media Placement Strategist, Deb Thompson, discusses how to build and execute a multi-channel marketing strategy. She emphasizes integrating various marketing channels, understanding target audiences, and setting clear objectives. Deb shares insights on the different marketing channels, the significance of consistent messaging, and the need for a well-structured lead capture system. Don't miss this insightful conversation if you want to enhance your marketing and drive better results! Time Stamps: 00:00 Intro and Background 02:50 What is a Multi-Channel Marketing Strategy? 06:40 Overview of Different Marketing Channels 09:10 The Importance of Understanding Your Objective 11:30 Using Multi-Channel Marketing in Recruiting 14:20 Identifying Your Target Audience for Multi-Channel 19:00 How to Tie Audiences to Strategies and Channels 25:00 Keys to Success in Multi-Channel Marketing 31:10 How to Approach ROI with Multi-Channel 34:20 Pitfalls to Be Aware Of 36:40 Final Thoughts

Today's episode of the All The Leads Mastermind podcast shifts away from discussing AI to focus on traditional topics like probate, divorce, and late mortgage solutions. Bruce discusses the benefits of direct mail campaigns, the nuances of handling probate versus pre-probate leads, and how to tailor follow-up strategies. Several other participants shared their experiences navigating different markets and leveraging educational events and seminars to build networks. The hosts also answered questions about the frequency and content of their mailers, the potential effectiveness of BNI groups, and additional innovative marketing techniques.  Previous episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A Playlist Support the show

Your ads are lying to you. Meta says you have a 4X ROAS. So does Google. So does YouTube. But where is your actual revenue coming from?In this episode of the Garlic Marketing Show, Ralph Burns, Founder & CEO of Tier 11, reveals why most businesses waste ad spend chasing misleading metrics and how to fix it. Plus, Ad platforms want credit for every sale, but if you don't know which channels actually work, you're wasting money and missing real growth opportunities.If your ads aren't scaling or your data is leading you in the wrong direction, connect with Ralph Burns at tier11.com.What You'll Learn:Why ROAS Inside Ad Platforms Doesn't Tell the Full StoryThe Biggest Mistake Ad Agencies Make That Keeps Businesses Stuck Instead of ScalingHow to Track Customer Journeys Across Facebook, Google, YouTube, and EmailWhy Most Black Friday and Holiday Campaigns FailHow Tier 11 Helps Brands Clean Up Analytics and Scale the Right AdsConnect with Ralph Burns:Website - https://www.tiereleven.com/Linkedin - https://www.linkedin.com/in/ralphburns/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

When EJ Cho started his first company in 2018, he was exposed to what it takes to market a product. He was surprised to find a market filled with different single-use tools. “It was a very frustrating experience,” Cho told TechCrunch. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of the Simple and Smart SEO Show, I sit down with marketing strategist and agency owner Raycheal Proctor from Unlimited Mixed Marketing. We chat the transformative power of omni-channel marketing, discussing how different channels can work cohesively to elevate visibility and results. Raycheal shares her journey from classical musician to marketing maven and offers invaluable advice on leveraging SEO, paid media, and account-based marketing to create efficient, holistic strategies. Packed with real-life case studies and actionable tips, this episode is perfect for entrepreneurs and marketers looking to optimize their brand's presence across platforms.Key Takeaways:The Power of Omni-Channel Marketing: Combining SEO with paid media and other channels leads to better results and long-term efficiency.Targeted Approach Over Silos: A hyper-targeted, account-based strategy can eliminate digital noise and deliver measurable success.Repurposing Content: Maximize content value by breaking it into smaller formats for blogs, emails, and more.Continuous Learning and Adaptation: Stay updated with marketing trends and maintain flexibility to pivot strategies as needed.Personalized Branding: Passive branding, like wearing branded apparel during webinars, can be a natural and effective marketing tool.Memorable Quotes:Raycheal Proctor: "The long-term gains from SEO should directly complement the short-term gains from paid media."Crystal Waddell: "You gave us permission to define who we work with and create mutually beneficial relationships."Raycheal Proctor: "Doing what you love in a way that brings joy and profit is always a win."Listener Action Items:Explore how your current marketing channels can complement each other. Start small with two to three channels and grow over time.Dedicate time each week for intentional learning—review updates, refine strategies, and enhance your skills.Identify opportunities for repurposing your existing content across multiple platforms.Define your ideal clients and refine your marketing approach to align with their needs.Reach out to Raycheal Proctor at Unlimited Mixed Marketing for a personalized consultation.Contact Raycheal:Website: UnlimitedMixedMarketing.comLinkedIn: Raycheal ProctorSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #39, Anna Nadeina talks with Craig, Founder and CEO of Castos, the podcast hosting platform for growth-minded brands. --------------Episode's Chapters---------------- 00:00 - Introduction to Castos and Craig's Journey 05:02 - Marketing Strategies and Daily Routines 10:29 - The Power of Podcasting and Content Creation 14:10 - SEO and AI in Content Marketing 20:09 - Monetization Strategies for Podcasters 23:31 - Partnerships and Integrations in Podcasting 25:02 - Building Partnerships for Growth 29:46 - The Value of Funding and Mentorship 35:00 - Sustainable Growth Strategies 39:07 - Navigating Challenges and Team Dynamics 42:47 - Community and Mentorship in Entrepreneurship 45:01 - Practical Hacks for Founders Craig - https://www.linkedin.com/in/craig-hewitt-78386a66/ Castos - https://castos.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Have a great point of view to add? Send us a text with your thoughts!In this episode of the Tech Marketing Podcast, Tina O'Dell, Director & Chief of Staff & Global Channel Marketing at Juniper Networks, shares invaluable insights from her 25+ years in the tech industry.Tina discusses the evolving role of technology vendors, the importance of strong channel relationships, and how AI is shaping the future of marketing.This episode is a must-listen for B2B tech marketers aiming to drive meaningful channel results in 2025 and beyond.

Unlock the secrets of multi-channel marketing with RJ Schultz from Blip Billboards. Learn how to engage audiences across platforms and build trust using Google's 7-11-4 rule: seven hours of interaction, 11 touchpoints, and four platforms. Discover the power of long-form content like podcasts to foster relationships and brand loyalty.RJ shares insights on blending digital and traditional strategies, showcasing full-funnel marketing's psychological and strategic advantages. Explore case studies, including McDonald's success in pairing digital ads with billboards for cohesive brand experiences.This episode emphasizes understanding your Ideal Customer Profile (ICP) to target audiences effectively in both digital and physical spaces. We highlight the importance of a 90-day advertising commitment and a balanced budget to achieve impactful results. From marketing psychology to actionable Blip Billboards strategies, gain valuable tips for businesses of all sizes to boost brand recognition and consumer engagement.---Guest Contact Information: - https://offers.blipbillboards.com/podcast - https://www.linkedin.com/in/schultzrj/—-More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

In this episode of Quantum Business Queen, Sarah sits down with Clinton, a seasoned digital marketer with expertise in SEO, Google Ads, and website optimization. Clinton shares his journey from traditional marketing to founding his own agency, emphasizing the need for websites built with SEO in mind and the value of a multi-channel marketing approach. He breaks down the misconceptions around SEO, highlights its long-term benefits, and contrasts it with paid advertising methods. Listeners will gain valuable insights into choosing the right agency, avoiding common pitfalls, and understanding why SEO remains a cornerstone of digital marketing. Key Takeaways: How to avoid costly website mistakes: Build your website with SEO and user experience in mind from day one to save money on fixes later. Why SEO outlasts paid ads: SEO creates a long-term online presence, driving leads even after ad spend stops. What makes multi-channel marketing essential: Learn how diversifying your marketing (SEO, Google Ads, social media) ensures stability and consistent results. How to spot a great agency: Look for transparency, proven results, and alignment with your specific business goals. Resources Mentioned: Kleevo.io: An all-in-one platform for hosting websites, automating emails, managing courses, and more. Clinton's website: SEO Websites

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting and our guest delve into the current state of omni-channel media planning and buying, discussing the latest trends shaping the industry and how consumer behavior is evolving in response to multi-channel paths to purchase. We also explore the challenges brands face in delivering seamless experiences across platforms, and offer advice for staying ahead in the competitive marketing landscape. With insights from both the client and agency sides of the industry, this episode is perfect for anyone looking to understand the future of omni-channel marketing and performance growth strategies.

Send us a textAt the heart of this episode, Scott Scully and Jeff Winters delve into the evolution of their prospecting approach, highlighting the power of an omni-channel strategy. Starting with a call-only model, they gradually expanded to include email, LinkedIn, social retargeting, and direct mail - a journey that mirrors the changing landscape of lead generation.Scott shares compelling statistics, revealing that an omni-channel approach can lead to a 30% higher response rate and a 50% increase in conversions. The hosts discuss how this multi-faceted approach helps turn cold calls into warm interactions, as prospects are already familiar with the brand through various touchpoints.Addressing a controversial claim that most people are not fit for cold outreach, Scott and Jeff passionately disagree, sharing inspiring stories of executives who initially struggled but ultimately excelled. They emphasize the benefits of an account-based marketing strategy, where multiple channels are strategically employed to target a specific group of prospects, driving meaningful engagement and sales success. Follow us on LinkedIn Connect with Scott Connect with Jeff Connect with Eric Grow your business with Abstrakt Join the Abstrakt team Email us Thanks for listening!

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan tackles a topic that can transform your landscaping business—multi-channel marketing.   Scott addresses one of the biggest mistakes landscapers make: relying solely on word-of-mouth marketing. While referrals are great, they're just not enough to consistently keep your calendar full. That's where multi-channel marketing comes in.   In this episode, Scott breaks down why using a variety of marketing methods—like social media, email, Facebook ads, postcards, and door hangers—can give you a huge advantage over the competition. He shares real-world examples of how each channel works to attract clients, build your brand, and fill your schedule with high-quality jobs year-round.   You'll also learn how to test and track your marketing efforts, so you can fine-tune your strategy and invest in what's working. Whether you're just getting started or looking to level up your marketing game, this episode is packed with actionable advice.   If you're ready to take control of your marketing and grow a thriving landscaping business, don't miss out on Scott's expert tips on multi-channel marketing!   #LandscapingBusiness #MarketingStrategy #MultiChannelMarketing #BusinessGrowth #LandscapingMarketing #SmallBusinessSuccess #Landscapers #SocialMediaMarketing #EmailMarketing #FacebookAds #PostcardMarketing #BusinessTips #MillionDollarLandscaper  

What takes 7 hours, 11 touch points, and 4 channels? Converting your ideal client. Joe Stolte, CEO of Daily Ai, started his career with Fortune 100 companies, like Microsoft, and gained unparalleled insights into what compels customers to buy. After that, he made three highly successful exits, and now runs an Ai driven email and digital marketing platform called Daily Ai. Daily Ai uses machine learning and artificial intelligence to learn how to talk to your client about what they actually want to hear about. This makes it easier to hit those engagement markers faster, and more efficiently. Key Takeaways: 1. Daily AI's core philosophy is "outcomes over outputs" - focus on achieving real business results for clients.2. The platform uses adaptive learning to tailor newsletter content based on subscriber behavior and engagement, not just what brands think subscribers want.3. Daily Ai has high open rates (40-60%) and sends millions of emails daily across 37+ industries.4. Best practices for email marketing:   - Free book offers tend to perform well due to low friction   - The second position in newsletters often gets the best click-through rates,   - Ads further down in newsletters get fewer but higher quality clicks   - Friday is generally the worst day for email opens   - 4-7am Eastern time works well for international audiences5. The "7-11-4 rule" for marketing: It takes about 7 hours of interaction across 11 touchpoints on 4 different platforms to convert a cold prospect.6. Daily AI is expanding beyond newsletters to create a "digital smart response marketing system" that will personalize messaging across multiple channels.7. The ideal customer for Daily Ai:   - Has a list of 1000+ subscribers   - Has an existing, profitable product/service   - Limited time or team for marketing   - Growth-minded and wants to improve marketing   - Willing to curate third-party content8. Daily Ai is adding more personalization features, including one-to-one segmentation and automated personalized messaging based on subscriber behavior.9. Daily Ai integrates with various marketing tools and can help optimize ad targeting on platforms like Facebook and Google.Time Stamps 00:00:00 - Joe Stolte and Mike Koenigs Introductions00:02:22 - Joe explains how Daily AI differentiates itself in the AI content space00:06:25 - Discussion of Daily AI's early promise and competitive advantage00:08:07 - Joe outlines future plans for a "digital smart response marketing system"00:09:22 - Joe's background and experience as a serial entrepreneur00:12:47 - Mike's perspective on Daily AI's benefits00:15:38 - Joe shares insights on email marketing strategies and timing00:20:29 - Discussion of the "bigger promise, bigger proof" concept in marketing 00:23:03 - Insights on ad placement within newsletters00:24:08 - Tips on best times to send newsletters00:28:40 - Explanation of the 7-11-4 rule in marketing00:31:23 - The importance of podcasting in marketing strategy00:34:33 - Discussion of upcoming personalization features in Daily AI00:36:22 - Description of the ideal customer for Daily AI00:37:38 - Content categories and types of businesses best suited for Daily AIAdditional ResourcesDOWNLOAD YOUR FREE  BOOK: HOW TO 10X YOUR PRODUCTIVITY, CLONE YOUR SMARTEST EMPLOYEES, AND MONETIZE YOUR IP IN THE NEW Ai-ECONOMY

Small business owners often juggle countless tasks, leaving marketing on the back burner. But what if there was a way to streamline marketing efforts and boost confidence?Enter Constant Contact's latest innovation: the AI-powered Campaign Builder. This tool promises to revolutionize how small businesses approach marketing, addressing the challenges uncovered in the Spring 2024 Small Business Report. "More than half of small businesses we polled — about 55% to 56% — told us that they have less than an hour a day to spend on marketing," reveals Michael Wood, Manager of North America External Communications at Constant Contact. This startling statistic underscores the need for efficient marketing solutions.The episode dives into the research findings, exploring why small businesses struggle with marketing and how the new Campaign Builder can help. Kate Conway, Constant Contact's Senior Product Marketing Manager, explains how the tool leverages AI and Constant Contact's decades of marketing expertise to create multi-channel campaigns tailored to specific business goals.Tune in to gain insights into the current state of small business marketing and learn how AI-driven tools can save time, boost confidence, and improve overall marketing strategies.Additional Resources:SBN ReportCampaign BuilderBrandKitHave you tried Campaign Builder? Let us know!Meet Today's Guests: Kate Conway and Michael Wood of Constant Contact

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. The rise of omnichannel marketing has empowered businesses to connect with customers across various touchpoints. However, navigating the omnichannel landscape also presents unique challenges. Data fragmentation, privacy regulations, and the sheer volume of information to analyze can make it difficult to orchestrate effective campaigns. Today, Jason discusses how data is reshaping omnichannel marketing.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. The rise of omnichannel marketing has empowered businesses to connect with customers across various touchpoints. However, navigating the omnichannel landscape also presents unique challenges. Data fragmentation, privacy regulations, and the sheer volume of information to analyze can make it difficult to orchestrate effective campaigns. Today, Jason discusses how data is reshaping omnichannel marketing.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. Today's consumers have diverse preferences in brand communication, prompting companies to embrace an omnichannel messaging strategy. Ultimately, understanding how to leverage various channels strategically and orchestrate them for maximum impact is crucial. Today, Jason discusses how to navigate the challenges of the omnichannel landscape.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. Today's consumers have diverse preferences in brand communication, prompting companies to embrace an omnichannel messaging strategy. Ultimately, understanding how to leverage various channels strategically and orchestrate them for maximum impact is crucial. Today, Jason discusses how to navigate the challenges of the omnichannel landscape.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Repurposing content has been all the rage lately. But have you noticed how much content feels like it's being copied and pasted from one platform to another? It's seriously boring audiences. And it's costing business owners followers!   Think about it - it's like when Tiktok was new and people were simply taking Tiktok videos and reposting them to Instagram and then wondering why followers weren't coming from Tiktok to Instagram. They had no reason to! We have to create some sort of differentiation from one platform to the next. Otherwise, it all starts to look the same and fade into the background.    So today, I'm sharing the 5 C's of multi-channel marketing. This is the process I've been using for Highflier Powerhouse's online presence. Each platform has a main goal that's different from one to the next. Tune in to hear exactly how you can repurpose content without losing your audience in the process!    In this episode, we're chatting about:  The Power of Multiple Personalities in Marketing Avoiding Content Fatigue: The Pitfalls of Over-Repurposing Case Study: Alex Earl's Multi-Platform Strategy The Five C's Framework for Brand Personalities Connect with me:  Website Join our email list! Instagram Pinterest   Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

Jason Renno joins the ClickBank Affiliated podcast to share how to create true omni-channel marketing for your business. With over 20 years of experience in marketing and sales, Jason is passionate about helping businesses grow. His focus is on finding innovative ways to leverage high-intent data, ensuring companies can capture, own, and utilize this valuable resource to enhance their marketing efforts and achieve remarkable growth. Jason Renno can offer your business the following services: – In-Market Data Streams: Leverage Google PPC keyword audiences to identify users searching for specific keywords, marking them as “in-market” for your product/service. Stream this data anywhere to deliver your targeted offer effectively. – Identity Resolution: Identify and remarket to 50%+ of your current site visitors, providing names, emails, and comprehensive demographic and firmographic data. – Live API Feeds: Access all data in real-time with live API feeds‚Äîno uploading required. – Data Consulting: Receive hands-on support to ensure you maximize the value and potential of your data. Connect with Jason - https://www.linkedin.com/in/jason-renno-22168563/ ClickBank Expert Jason Renno - https://www.clickbank.com/expert/jason-renno/ Data Accelerator - https://dataaccelerator.ai/clickbank Email Us - affiliated@clickbank.com

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Sam Tomlinson as they discuss some hard truths we've seen in the direct to consumer market over the past 6 – 9 months and much more. Sam brings a unique background spanning finance, technology, marketing, analytics & operations to both Warschawski and W Ventures. As a member of the W Ventures leadership team, Sam leads due diligence and valuation efforts, along with providing ongoing strategic growth and operational support to W Ventures portfolio companies. In his role as EVP, Sam leads Warschawski's award-winning Digital, Web & Analytics teams in the development, execution and optimization of integrated marketing campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.

Lets get into it. Building better businesses with marketing- the fuel that makes the business rocket liftoff and hit orbit. Dive in and lend an ear cuz' we have info to share and lessons learned along the 34 year journey.   https://dentco.us https://instagram.com/dentcopdr https://youtu.be/znJzjhYzhYk?si=gxjutwdVvGmdhWcw

Summary Luke shares his background and the journey of starting Hip Creative. He emphasizes the importance of focusing on long-term goals and building relationships with clients. Luke discusses the evolving landscape of marketing in the orthodontic industry, highlighting the increased competition and the need for private practices to stand out. He advises on the importance of brand awareness and recognition, as well as the need for a multi-channel marketing approach. Luke also provides insights on marketing strategies for startup practices on a limited budget, including the use of Facebook and Instagram ads. In this conversation, Luke from HIP Creative shares valuable insights on marketing strategies for orthodontic practices. He emphasizes the importance of adaptability and thinking outside the traditional marketing funnel. Luke discusses the need to meet patients where they are, considering different generational perspectives and adjusting marketing strategies accordingly. He also highlights the significance of nurturing cold leads and implementing drip campaigns. Luke suggests that the sales process begins at the first touchpoint with the practice and emphasizes the importance of consistent messaging and a human-centered approach. He advises orthodontists to prioritize mindset, invest in Facebook marketing, and focus on building a strong team. Luke concludes by expressing excitement about the potential of AI in the industry. https://hip.agency/https://www.facebook.com/hipcreativeinchttps://www.instagram.com/hipcreative https://www.youtube.com/channel/UCJzS8x9T9lW0Ycc4PXWxNig https://www.tiktok.com/@hipcreativehttps://www.linkedin.com/company/hip-creative-inchttps://twitter.com/hipcreativeinc Takeaways Focus on long-term goals and building relationships with clientsStand out in the competitive orthodontic industry through brand awareness and recognitionImplement a multi-channel marketing approach to reach a wider audienceConsider Facebook and Instagram ads for lead generationBe strategic with budget allocation and prioritize efforts based on the target audience Adaptability is key in marketing strategies for orthodontic practices. It is important to think outside the traditional marketing funnel and adjust strategies based on different generational perspectives.Nurturing cold leads and implementing drip campaigns can be effective in converting potential patients into actual patients.The sales process begins at the first touchpoint with the practice, and consistent messaging and a human-centered approach are crucial for success.Orthodontists should prioritize mindset, invest in Facebook marketing, and focus on building a strong team.AI has the potential to revolutionize the industry and should be embraced as a valuable tool.Chapters 00:00 Introduction and Background03:03 Building Relationships and Long-Term Goals10:25 Standing Out in a Competitive Market23:46 Marketing Strategies for Startup Practices31:13 Adaptability and Thinking Outside the Traditional Marketing Funnel39:31 The Sales Process Starts at the First Touchpoint45:36 Consistent Messaging and a Human-Centered Approach52:47 Prioritizing Mindset, Facebook Marketing, and Building a Strong Team59:21 The Potential of AI in the Orthodontic Industry Connect With Our Advertisers Kaleidoscope - Orthodontic Digital MarketingSmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.     If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!    Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Send us a Text Message.Unlock the secrets of multi-channel marketing and cold calling mastery with Alicia Jarrett! In this game-changing episode, discover how to supercharge your outreach, turn cold calls into hot leads, and leverage cutting-edge strategies across multiple platforms. Alicia reveals her proven techniques for boosting response rates, navigating compliance pitfalls, and creating a seamless follow-up system. Whether you're a seasoned pro or just starting out, this masterclass will revolutionize your approach to lead generation and conversion. Don't miss out on the insights that could transform your business! Enjoy the show!Alicia is a passionate and driven global real estate investor based out of Australia, conducting deals in the USA. She co-owns multiple businesses including Global Citizens Holdings Inc., Landscouts and Supercharged Offers. Focused on leadership in business and investing in land, her business ventures provide efficient real estate marketing and world-class data solutions, which assists other real estate investors to digitally transform their business for increased results. Alicia is also an experienced Leadership, Executive Coach & Business management specialist. She has coached many leaders including Entrepreneurs, Business owners, C-Level Executives. Alicia has a passion for seeing others lead well and succeed in their businesses and teams. This combination of global experience and having an entrepreneurial mindset sees Alicia excel at building and growing business partnerships, providing business and leadership advice, and enhancing results for others. A truly passionate and people-focused leader who really does love all things real estate and travel!Everyone who uses the special link to book a call with AJ will score an extra 1000 FREE contacts added to their cold call campaign!

On this episode of Marketing Trends, Kelly Ferraro, Senior Director of Media and Channel Marketing at Whole Foods, explains how Whole Foods fosters innovation and creativity within its team. Kelly shares insights on maintaining a balance between digital innovation and traditional marketing channels, the challenges and opportunities presented by the Amazon acquisition, and how Whole Foods is navigating the evolving landscape of consumer behavior toward health and sustainability. From strategic pricing to the importance of good energy for creativity, Kelly offers a deep dive into the intricate dance of merging two iconic brands and leading a dynamic marketing team.Key Takeaways:The importance of good energy and curiosity in fostering creativity within a team.How Whole Foods balances its identity as a high-quality, organic grocery store with the need to be accessible and affordable.Why the brand focuses on promoting affordability through the 365 brand and consistent pricing strategies, requiring long-term messaging and delivery on promises.Why traditional marketing channels like radio and direct mail remain effective for Whole Foods.The importance of listening and learning before implementing changes, fostering trust and collaboration within a team.How Whole Foods is evolving its grocery delivery and pickup services to be more cost-effective and accessible, driven by customer demand and industry trends.The balance of speed and patience, and the importance of authenticity and simplicity in marketing.--Your story, your messages, your content is at the heart of what you do. It's what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit brightspot.com/marketingtrends today to learn more.--Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

 Danny discusses the importance of consistent cross-channel marketing and how it can optimize ad spend and improve marketing results. He emphasizes that this podcast is for all small business owners, regardless of the industry. Danny explains the difference between omni-channel marketing and cross-channel marketing, and highlights the need for a consistent message across all platforms. He advises starting with determining the unique selling proposition and key features of the business, and then incorporating them into the website, email sequences, and social media and ad campaigns. Keywordscross-channel marketing, ad spend optimization, small business marketing, unique selling proposition, key features, website, email sequences, social media campaigns, ad campaigns Takeaways Consistent cross-channel marketing is crucial for optimizing ad spend and improving marketing results. Small business owners in any industry can benefit from implementing cross-channel marketing strategies. Start by determining the unique selling proposition and key features of the business. Incorporate the unique selling proposition and key features into the website, email sequences, and social media and ad campaigns.     Chapters 00:00Introduction: Frustration with Low Conversions 04:06Understanding Cross-Channel Marketing 06:24Starting with You and Your Sales 08:10Crafting a Unique Selling Proposition 10:56Incorporating Key Features into Marketing 14:38Conclusion: Making it All Work Together   Connect with Danny at Smallbusinessrealmarketing.com  

As a real estate investor in Sacramento for over 25 years, Laurel has learned a thing or two about online marketing. Today she walks us through her journey starting with Carrot 8 years ago and shares the exact steps she took to build a highly memorable brand with an omnichannel marketing approach one step at a time. We talk about how she's niched down on hoarder homes & community development, how she's found & retained world-class talent, and so much more. Enjoy!Mentioned in this episode:Laurel Buys Houses Carrot Site: https://www.laurelbuyshouses.com/10X T.V.: https://marketplace.carrot.com/services/managed-tv-ads-10xtv/Need an executive or personal assistant? https://thekickassistant.com/The 12 Week Year Book: https://www.amazon.com/12-Week-Year-Others-Months/dp/1118509234Laurel on Facebook: https://www.facebook.com/laurelbuyshousesSacramento/Laurel on LinkedIn: https://www.linkedin.com/in/laurelsagen/ ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor's podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. The rise of omnichannel marketing has empowered businesses to connect with customers across various touchpoints. However, navigating the omnichannel landscape also presents unique challenges. Data fragmentation, privacy regulations, and the sheer volume of information to analyze can make it difficult to orchestrate effective campaigns. Today, Jason discusses how data is reshaping omnichannel marketing.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. The rise of omnichannel marketing has empowered businesses to connect with customers across various touchpoints. However, navigating the omnichannel landscape also presents unique challenges. Data fragmentation, privacy regulations, and the sheer volume of information to analyze can make it difficult to orchestrate effective campaigns. Today, Jason discusses how data is reshaping omnichannel marketing.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. Today's consumers have diverse preferences in brand communication, prompting companies to embrace an omnichannel messaging strategy. Ultimately, understanding how to leverage various channels strategically and orchestrate them for maximum impact is crucial. Today, Jason discusses how to navigate the challenges of the omnichannel landscape.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever dreamed of fly fishing while learning cutting-edge marketing strategies? This episode is your unconventional catch! Tracy Hazzard dives deep with Christian Bacasa, host of the Fly Fishing Insider Podcast. Christian isn't just passionate about the sport (it even helped him through a cancer diagnosis!), he's also a marketing guru with over 20 years of experience. Tune in for a unique conversation that blends the serenity of fly fishing with actionable tips on podcasting, multi-channel marketing, and even overcoming adversity. Whether you're a seasoned angler or a curious entrepreneur, there's something for everyone in this episode. Tune in to discover how Christian is revolutionizing the fly fishing industry one podcast episode at a time, and learn valuable insights into building a successful omni-channel strategy for your own business.Love the show? Subscribe, rate, review, and share!Here's How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok

The fastest way to grow your business: multi-channel marketing. Host Michelle Thames breaks down multi-channel marketing and why all entrepreneurs need to embrace it. She shares the top multi-channel marketing tips that have helped her achieve business success. --Catch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show