Podcasts about Multichannel

Brent Peterson sat down with Jorrit Steinz, founder and CEO of ChannelEngine, to discuss one of the most transformative shifts in ecommerce today: agentic commerce. The conversation covered how brands and retailers must rethink their multi-channel strategies now that AI-powered agents, from ChatGPT to Microsoft Copilot, are becoming transactional shopping platforms. With marketplaces multiplying, social commerce expanding, and LLMs entering the buying funnel, the episode delivered a forward-looking perspective on what merchants need to do right now to stay competitive.TakeawaysThe ultimate vision of agentic is consumer empowerment.Consumers will deploy agents to find products online.Agents will scrape the internet for purchasing options.In B2B, agents will facilitate shopping across platforms.Automation will enhance the shopping experience.The future of shopping involves digital agents.Agents will present curated options to consumers.B2B transactions will become more efficient with agents.The role of agents is expanding in digital commerce.Consumer agents will revolutionize how we buy. Chapters00:00 Introduction to Channel Engine and E-commerce Passion00:23 The Role of APIs and Data Feeds in E-commerce

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Learn how small businesses are using AI-powered content strategies to dominate search results and compete with industry giants. From three-hundred-percent ROI boosts to capturing substantial traffic, this episode reveals the automation secrets leveling the digital playing field. To read more, visit https://ampifire.com/blog/what-is-multicasting-the-future-of-content-repurposing-syndication/?utm_source=chatgpt.com AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/

When do ads build trust and when do they break it? That's the question at the center of this week's Media Roundtable: Industry Edition.Stew Redwine (Executive Creative Director, Oxford Road) is joined by Oxford Road experts Jillian Garner (Account Manager), Neal Lucey (EVP, Strategy & Product), and Kyle Jelinek (VP of Client Services) to break down what's actually driving performance in podcasting right now.From Podtrac's new multi-channel ranker to Podscribe's latest incrementality report, the team explores what matters beyond downloads. They debate long-form's staying power, the durability of history podcasts, and what happens if ChatGPT introduces ads. Let's dig in.“Seeing that history podcasts are as popular as they are, it's a good reminder that people aren't actually moving away from depth. They're just adding short form on top of it.- Jillian Garner (Account Manager, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Diese Episode wird u.a. von mobile.de unterstützt. mobile.de sucht einen Senior Technical SEO Manager. Die Jobbeschreibung und wie ihr euch bewerben könnt, findet ihr unter folgenden Link: ⁠⁠https://www.linkedin.com/jobs/view/senior-technical-seo-manager-f-m-d-at-mobile-de-4362489785/⁠⁠---------------------Letzte Aufzeichnung von der SEOkomm 2025: Ich spreche mit Anna Knaup von Trisolute über die Grundlagen für nachhaltiges Content SEO – unabhängig davon, ob du News, Evergreen oder Ratgeber machst.Wir gehen deep in moderne Content-Prozesse: nutzerspezifische Themenfindung, Recherche & Differenzierung, saubere Umsetzung statt Textwüste, und vor allem: Monitoring & Iteration. Plus: Learnings aus dem Journalismus (Faktencheck, Zwei-Quellen-Prinzip, einfache Sprache) und wie kleine Teams Evergreen-Content datengetrieben aktualisieren können – statt ständig “mehr Content” zu produzieren.Wenn du Content nicht “für Google”, sondern für echte Nutzerprobleme machen willst – und trotzdem messbar performen musst – ist das deine Folge.Strategie vor Output: Themenblöcke planen, die echte Nutzerfragen beantworten und Autorität aufbauen.Nutzerzentrierte Themenfindung: Nicht “was wir wissen”, sondern “was Menschen wissen wollen” (inkl. Trend-/Tool-Signale).Format folgt Problem: Video/Tabelle/Struktur einsetzen, statt Textwüsten zu bauen – bessere Verständlichkeit gewinnt.Journalismus-Regeln helfen SEO: Faktencheck, (mind.) Zwei-Quellen-Prinzip, wichtigste Info nach vorn, einfache Sprache.Evergreen skalieren: Erfolgreiche Inhalte jährlich/regelmäßig aktualisieren (Kalender + Daten), statt alles neu zu schreiben.Definition-of-Done für Content: SEO-Basics + klare Zielmetrik + Monitoring als fester Bestandteil des Prozesses.Multi-Channel statt Google-only: Website + Newsletter + weitere Plattformen – für Reichweite und Resilienz.Kaptitelmarken00:00 – Intro: Live von SEOkomm 2025, Content-Grundlagen00:54 – Kurzer Job-Hinweis (Senior Technical SEO Manager)01:36 – Start: Warum Content gerade Hassliebe ist (Traffic vs. AI-Overviews)03:37 – Moderner Content-Prozess: Themenblöcke, Autorität, Mehrwert05:56 – Nutzerzentrierte Recherche: Fragen finden, Trends & Tools nutzen08:22 – Journalismus x SEO: Faktencheck, Zwei-Quellen-Prinzip, Klartext10:06 – “Wichtigstes nach vorn” + einfache Sprache statt Fachgebrabbel11:48 – Sistrix Newsflash (kurze Updates)14:16 – Datengetrieben in Redaktionen: Evergreen-Updates & Kalenderlogik17:32 – Definition of Done für Content: SEO-Basics + Metriken + Monitoring22:06 – CMS/Workflows: Keywords, Alerts & SEO in redaktionelle Prozesse bringen25:07 – Zukunftsstrategie: Know your Brand, Nische, regelmäßig publizieren26:49 – Multi-Channel & Formate: Newsletter, Audio, Plattformen diversifizieren28:18 – Beispiele aus Journalismus: Marke, Touchpoints, Personalisierung31:06 – Wrap-up & Verabschiedung

Multi-Channel-Management klingt einfach – ist es aber nicht. Tri Jan Tran An von Sprinklr erklärt, warum Kundenerlebnisse über viele Kanäle hinweg immer noch brechen, welche Rolle IT-Landschaften spielen und wie Unternehmen Datenintegration realistisch angehen.▿ Alle Links und mehr Informationen findest du auf der Website www.cx-talks.com und in den ►Shownotes auf Spotify (Abonnenten des Podcasts), Apple ("Website der Episode"), alternativ auf https://cx-talks.podigee.io

In todays podcast show, I'm going to talk about why you (and your business) needs to be everywhere online. Being seen is vital for building relationships, and closing more sales. If you want a hand, book a strategy call - http://daniellatto.co.uk/workwithme

In this episode, host Josh interviews Steven Yates, CEO of Prime Guidance, about strategies for scaling e-commerce brands. Steve emphasizes optimizing Amazon listings and leveraging all available tools before expanding to other marketplaces like Walmart or eBay. He discusses the importance of having a direct-to-consumer website, maximizing Amazon advertising, and using analytics tools to track performance. Steve provides actionable advice on when and how to diversify sales channels, ensuring brands grow efficiently and profitably while building a strong foundation on Amazon first.Chapters:Introduction to Steven Yates and Prime Guidance (00:00:00)Josh introduces Steven Yates, his background, and expertise in retail management and e-commerce.When to Expand Beyond Amazon (00:00:48)Discussion on timing and considerations for expanding to other marketplaces like Walmart, eBay, Wayfair, and international markets.Sales Lift Estimates from Other Marketplaces (00:01:28)Steve provides rough estimates of sales lift from Walmart, eBay, and other channels compared to Amazon.Importance of Optimizing Amazon Before Expanding (00:01:39)Emphasis on being 80-90% optimized on Amazon before moving to other marketplaces.Choosing the Right Next Marketplace (00:03:32)Advice on analyzing where your customers are and not following a cookie-cutter approach to expansion.Launching a DTC E-commerce Website (00:04:04)Discussion on when and why to launch a direct-to-consumer website alongside Amazon.Benefits of Having a DTC Website (00:04:38)Steve explains the strategic advantages of having your own e-commerce site for brand building and customer retention.Capturing and Nurturing Website Visitors (00:05:46)Tactics for capturing emails and engaging visitors who land on your DTC website.Key Levers to Pull on Amazon (00:06:21)Josh asks for a list of actionable levers to increase sales and grow a brand on Amazon.Detailed Breakdown of Amazon Optimization Levers (00:06:33)Steve details optimization tactics: product pages, infographics, A+ content, pricing, assortment, advertising, and Amazon programs.Amazon Advertising and External Traffic Strategies (00:08:05)Discussion on types of Amazon ads, external traffic, and leveraging Amazon's Brand Referral Bonus.Utilizing Amazon Programs and Betas (00:09:11)Overview of Amazon programs like FBA Small and Lite, brand store, Amazon posts, and customer engagement emails.Order of Operations for Optimization and Traffic (00:10:31)Advice on optimizing for Amazon's algorithm and conversion before scaling advertising and traffic.Three Actionable Takeaways for Brands (00:11:21)Josh summarizes three key takeaways: maximize Amazon levers, focus on Amazon traffic, then expand to other channels.Tools for Tracking Amazon Metrics (00:13:40)Discussion on aggregating and analyzing Amazon data using third-party tools and Excel.Brand Analytics and Bonus Tool Recommendation (00:14:59)Steve recommends using Amazon Brand Analytics and nozzle.ai for tracking repeat purchases and customer lifetime value.Where to Learn More About Prime Guidance (00:16:21)Steve shares how listeners can contact or follow Prime Guidance for further help.Links and Mentions:Tools and Websites  Prime Guidance  Shopify WooCommerceAmazon Attribution Program  Amazon Posts  Helium 10Nozzle AI  Transcript:Josh 00:00:00  Today, I'm excited to introduce you to Steve Yates. He is the CEO and founder of Prime Guidance. Steve developed well-rounded expertise working for multi-billion dollar fortune 500 retailers such as Amazon, Dick's Sporting Goods and eBay enterprise prior to founding Prime guidance in all industry consulting. With 30 years experience in retail management and 23 years experience in e-commerce. Steve and his team provide companies with strategic advice and innovative solutions that are based on real life experience working for industry leading retailers. He helps companies grow faster, smarter and more profitably by providing advice, mentoring and coaching for today's busy executives. So welcome to the podcast, Steve.Steven 00:00:46  Thank you. Josh. Thanks for having me.Josh 00:00:48  One of the first questions I want to ask, just kind of selfishly for myself, because we're looking to expand onto different channels right now with our business. We've grown to eight figures just on Amazon alone. But we're we are looking to, you know, is it time to explore or double down more on Walmart eBay, Wayfair? Do we try to get into target? Do we go international right and start shipping stuff into Canada, Mexico, the UK, etc.? So my question to you here, Steve, is what kind of sales lift do you see from those different marketplaces? Right.Josh 00:01:28  Like what do you estimate as hey you go to Walmart it best case scenario, you're probably looking at a 10% lift eBay. Maybe it's a 2%, you know, so on and so forth.Steven 00:01:39  Yeah. So it's a very tricky question because I've seen it wildly different. So interesting. I had to if I had to, to put a rough assumption across a lot of different categories and product lines, I would say Walmart is the very next marketplace you're going to want to focus on outside of Amazon. And by the way, don't do it until you're what I like to say 80 to 90% optimized on Amazon. Don't spend your time on these smaller marketplaces, because that's oftentimes the shiny object that gets you in trouble when you're doing a whole bunch of different things, you're not doing any of them well. You've got to you've got to be really well positioned on Amazon. And when I say 80 to 90%, I don't mean of your total opportunity for growth. But if you've identified all these levers you need to pull on Amazon, you need to have a good storefront.Steven 00:02:26  You need to have A+ content. I need to have all of these different components pulled together. Do you feel good about how well optimized they are, and are they in place 80 to 90% of where they should be before you, you know, start migrating to another marketplace? Because if you don't, you're essentially lifting and shifting a catalog that's not optimized to another marketplace. And now all of your optimization efforts are going to be that much harder because you're doing full optimizations across a whole bunch of marketplaces. That's a that's always a risk. I would say Walmart is probably, in the number of 10 to 20% of the Amazon business, and eBay is probably the neighborhood of 10%, maybe 5 to 10% of the, of the Amazon business. but it really does differ quite a bit. I've seen some I've seen some people that actually sell more on Etsy than they do on Amazon because their product is sold out after on that website. I've seen people that do phenomenal on eBay, even though eBay is, you know, not not growing.Steven 00:03:32  It's. Yeah, it's it just so happens that their customers there and that's why I go goes back to, analyzing where your customers spend their time and money and make sure you're present there, do it in the right order. But ultimately make sure you're you're present there. And where you go next is not a cookie cutter answer just because everybody else goes to this next Walmart, you know, Walmart next or eBay after that or whatever, doesn't mean that's...

Sam Maxwell (Co-founder, Cold Life) joins us to share what he's learned during his journey from literally nothing, having to pressure wash, to building an eight-figure e-commerce business. After his Amazon businesses were failing, his photo booth brand was failing, and he was losing all his money, practically going to zero, and was addicted to Adderall, Sam channeled his desire to get off the prescription by turning to cold plunging and into a relentless drive to succeed. In this episode, Sam breaks down his rise in e-commerce, the transition from his photo booth business that he didn't have a passion for, to focusing all his efforts on the Cold Life, the high-ticket lessons he gained from his prior business, and why he believes the founder's content is the top-performing ad for his business. Join us to discover the strategies behind scaling an e-commerce brand, why having a quality product and customer experience matters, and how to turn massive failures and nearly going out of business into an eight-figure valuation. Chapters: 0:00 - Introduction & Sam's Rock Bottom 2:02 - The Birth of The Cold Life 6:30 - Partnering with Kyle & Creating the "Human-Sized Yeti Cup" 10:20 - The Chiller Crisis & Nearly Going Out of Business 14:10 - The Gary Brecka Partnership That Changed Everything 18:46 - Raising Capital & The Mark Wahlberg Investment 24:29 - Marketing Strategy: From Meta to Multi-Channel 32:00 - Why Founder Content Became Their Top-Performing Ad 38:19 - High-Ticket E-Commerce as an "Info Offer" 40:40 - Pivoting to Subscription Revenue & Building a Wellness Brand

Tune in to This Week in Radio Tech episode 779, “Next Generation Multichannel Audio with Larry Schindel.” Larry Schindel, Senior Product Manager for Linear Acoustic—part of Telos Alliance—brings decades of hands-on experience in multichannel television audio spanning live production, post, and transmission. In this episode, Larry clearly explains what Next Generation Audio (NGA) really means for broadcasters and content creators today. He breaks down the practical differences between traditional channel-based audio and modern object-based audio workflows. The conversation also dives into Serial ADM (S-ADM) and how it enables more flexible, immersive audio delivery. Larry wraps up with an entertaining and insightful story about “Take 5” that bridges audio engineering and the video production world. Show Notes:S-ADM: What It Is, Why It Matters For Next Generation TV Production by Larry SchindelSerial ADM Metadata and Next Generation Audio by Larry Schindel Guest:Larry Schindel - Sr. Product Manager at Linear Acoustic Host:Kirk Harnack, The Telos Alliance, Delta Radio, Star94.3, South Seas, & Akamai BroadcastingFollow TWiRT on Twitter and on Facebook - and see all the videos on YouTube.TWiRT is brought to you by:Broadcasters General Store, with outstanding service, saving, and support. Online at BGS.cc. Broadcast Bionics - making radio smarter with Bionic Studio, visual radio, and social media tools at Bionic.radio.Aiir, providing PlayoutONE radio automation, and other advanced solutions for audience engagement.Angry Audio and the new Rave analog audio mixing console. The new MaxxKonnect RMT416 Multi Tuner - 4 to 16 AM/FM/WB/HD web-connected tuners in 1 RU Subscribe to Audio:iTunesRSSStitcherTuneInSubscribe to Video:iTunesRSSYouTube

Tune in to This Week in Radio Tech episode 779, “Next Generation Multichannel Audio with Larry Schindel.” Larry Schindel, Senior Product Manager for Linear Acoustic—part of Telos Alliance—brings decades of hands-on experience in multichannel television audio spanning live production, post, and transmission. In this episode, Larry clearly explains what Next Generation Audio (NGA) really means for broadcasters and content creators today. He breaks down the practical differences between traditional channel-based audio and modern object-based audio workflows. The conversation also dives into Serial ADM (S-ADM) and how it enables more flexible, immersive audio delivery. Larry wraps up with an entertaining and insightful story about “Take 5” that bridges audio engineering and the video production world.

Multichannel marketing sounds complicated, but it might be the smartest move your home care agency can make in 2026. Go to https://ampicare.com for more information. Max Performance Group, Inc. City: Poughquag Address: 636 New York 216 Website: https://maxperformancegroup.com

The CPG Guys are joined in this episode by Wain Yu, GM/Director of Buy With Prime & Multi-Channel Fulfillment at Amazon.Follow Wain on LinkedIn at: https://www.linkedin.com/in/wainwrightyu/Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/Follow Buy with Prime online at: https://buywithprime.amazon.com/Wain answered these questions:There are several new partners whose orders now that sellers have a choice for pick, pack and ship with Amazon. Tell our audience who they are and why this is ground breaking indeed! What does this new expansion mean for Amazon sellers and the growth of their small businesses?Can you share what your goals are as GM for Amazon MCF & Buy with Prime?How does Amazon view the role of fulfillment and seamless checkout experiences (via Buy with Prime) in the overall customer journey and in building brand trust?What are the top priorities for Amazon in enhancing MCF and Buy with Prime over the next 12-24 months? For a CPG brand considering Multi-Channel and Buy with Prime, what are the most compelling benefits (conversion, retention, logistics savings, etc.) — and what are the trade-offs? How does Multi-Channel Fulfillment and other Amazon logistic services help support sellers?What are the benefits Amazon sellers get from using Multi-Channel Fulfillment?What criteria or operational readiness should brands evaluate to ensure they get the most out of MCF & Buy with Prime?Fast, free delivery promises often increase consumer expectations. How does Amazon ensure reliability and consistency for brands using Buy with Prime across different geographies / fulfillment networks?What makes Amazon's third party logistics an unique industry offering? What data & analytics can brands access when using Buy with Prime & MCF?How do you see technology (e.g. AI, predictive logistics, demand sensing) playing a role in improving fulfillment speed, reducing waste/costs, or improving the customer experience?How do you see the landscape evolving for fulfillment / checkout services — from other marketplaces, startup 3PLs, or tech companies trying to replicate Buy with Prime's value? Looking ahead, how might consumer expectations shift (faster delivery windows, more flexible returns, sustainability) and how will Amazon's fulfillment/checkout offerings need to adjust?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Think December is dead for sales? Think again. While most sellers slow down, decision-makers are planning budgets, reviewing tools, and setting priorities for the new year.We shared creative strategies to turn the end of the year into a launchpad for a strong January. See practical plays for email, phone, LinkedIn, gifting, and even leveraging end-of-year events to get meetings on the calendar.We covered messaging that captures attention, frameworks for timely campaigns, and techniques to maintain momentum when your pipeline feels frozen.We also shared how to lean into budget resets, reflection prompts, and Q1 planning to drive early wins to set yourself up for January success, and start the new year ahead of your competition.You'll Learn:Creative end-of-year strategies to earn meetings and set up Q1How to combine channels like email, phone, LinkedIn, and gifting for maximum impactCampaign frameworks and messaging that leverage timing, budgets, and prioritiesThe Speakers:James Buckley and Shannon GreggIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong

Your marketing budget is vanishing across multiple channels while sales stay flat. The culprit? Preventable mistakes like targeting the wrong platforms, sending conflicting messages, ignoring mobile users, and poor channel coordination silently drain thousands monthly.Learn more: https://www.bb3advertising.com/ BB3 City: London Address: 10 York Rd Website: https://www.bb3advertising.com/ Email: Hello@bb3advertising.com

In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with search industry veteran Colin Jeavons to unpack one of the most significant shifts in digital commerce since Google's CPC revolution. With 25% of global search queries now bypassing Google in favour of AI-powered answer engines, affiliate managers and publishers face a crossroads: adapt to emerging channels or risk becoming obsolete. Colin, whose career spans from the Yellow Pages era through to building semantic search technology for defence and intelligence, brings rare historical perspective on what's actually changing—and what isn't. This episode is essential listening for affiliate managers questioning their channel strategy, publishers wondering if SEO is dead, and any e-commerce brand trying to understand where consumer discovery is headed.Talking points include:From Yellow Pages to Answer Engines: How search has evolved from browser distribution monopolies to AI-driven discovery, and why Google's 2002 business model is facing its BlackBerry moment.The 75/25 Rule: Why traditional search still commands three-quarters of queries despite rapid AI adoption, and how to balance legacy channels with emerging opportunities.Beyond Traditional Affiliates: How CPA models are expanding into apps, creators, influencers, and AI search—creating entirely new verticals for performance marketing.Listen to find out more about: How browser distribution, not search quality, created Google's monopoly—and why that same moat is now crumbling.The specific verticals where CPA commerce is experiencing explosive growth: apps, creators, influencers, and AI search.The "fail fast" philosophy that's kept Colin relevant through 25 years of continuous technological disruption.Key segments of this podcast and where you can tune in to go direct: [11:45] The case for not abandoning traditional search.[13:57] The 10-month revolution: how AI answer engines captured 25% of search volume at unprecedented speed.[29:13] Colin's advice for publishers and affiliate managers: always ask for help and don't fear failure.Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Never miss out on FREE insights and training! Subscribe to our weekly newsletter.Send me a text with your questions

Multichannel marketing helps businesses reach more customers. Learn why adding audio and video formats can boost your visibility and how to get started. Go to https://holisticmarketinglab.com/ for more information. HolisticMarketingLab City: Bad Segeberg Address: Am Weinhof 7 Website: https://holisticmarketinglab.com

In this episode, John and Josh unpack how today's fragmented media landscape challenges marketers to rethink placement, message, and value. From the simplicity of the three-channel era to the complexity of connected TV and streaming, they explore what's changed in advertising—and what hasn't. The hosts discuss why timeless strategy still outperforms trendy tactics, and how […] The post Episode 197 | Staying Strategic in a Multi-Channel Era appeared first on Marketing Money Podcast.

Are you struggling to get responses from prospects despite trying multiple outreach methods? Multi-channel cold outreach can feel overwhelming if you don't know how to combine email, LinkedIn, cold calling, and other channels effectively.Listen as we break down how to craft campaigns that engage prospects across multiple channels without feeling spammy or repetitive.Learn how to choose the right channels, structure sequences that keep prospects engaged, and personalize messages to resonate with each contact.Walk away with actionable strategies to boost response rates, increase visibility, and turn your outreach into a results-driven engine.You'll Learn:How to plan and execute a multi-channel outreach strategy that drives responsesWays to personalize messaging and sequence touches to engage prospects effectivelyTools, CRM integrations, and analytics to scale and optimize campaignsThe Speakers:Will Aitken, Leslie Douglas, Jed Mahrle and James BuckleyIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube Channel

Summary   In this episode of the Fearless Sellers podcast, host Joie Roberts speaks with Wain Yu, the general manager of Amazon Multi-Channel Fulfillment (MCF), about the latest updates and strategies for sellers. They discuss the importance of diversifying sales channels, the benefits of using Amazon MCF, and how it can simplify fulfillment processes. Wain shares insights on managing inventory, the impact of fulfillment on revenue, and strategies for the upcoming holiday season. The conversation highlights the evolving landscape of e-commerce and the necessity for brands to adapt to meet shopper expectations.   Takeaways   Amazon MCF is now integrated with Shopify and Walmart. Multi-channel selling has become essential for brands. Keeping inventory in a single pool enhances agility. MCF can significantly reduce out of stock rates. Fast Badges can help extend holiday selling periods. Big and small brands are adopting similar strategies. Shoppers expect fast and reliable delivery. Fulfillment excellence is linked to revenue growth. Brands can leverage Amazon's fulfillment capabilities. Innovation in selling requires courage and adaptability.  

Here is an undeniable truth: The No. 1 reason for failure in sales is an empty pipeline, and the No. 1 reason you have an empty pipeline is that you are not doing enough prospecting. In sales, everything rests on putting qualified opportunities in your pipeline. Prospecting is the beginning and the end, alpha and omega. If you don't prospect, you will fail. That is a guaranteed truth. Each and every sales day, you must connect with prospects, engage them in meaningful conversations, and convert them into pipeline opportunities.  It's a Noisy World The problem is that we live in a noisy world in which those same prospects are being inundated with prospecting messages from dozens of other salespeople who are also attempting to get their attention.  So, if you don't stand out, you lose.  But I doubt I'm telling you anything that you don't already know. It's freaking hard to get attention when prospecting, and it's not getting easier. There are days when it feels like you could be jumping up and down in front of your prospect in a pink bunny suit while throwing hundred-dollar bills in the air, and they'd still ignore you.  The Sledgehammer Approach Is Dead One of the key reasons so many salespeople fail to break through is that their entire prospecting strategy is pounding away at prospects through a single communication channel—typically a series of automated emails sent through a sales engagement platform like Outreach or SalesLoft.  Sadly, this sledgehammer approach just doesn't work anymore. Recent data reveals that salespeople are sending as many as eight times more emails today than they did five years ago and getting just a tenth of the results.  A big reason prospects are tuning out is that AI-powered sales automation tools have scaled email prospecting activity to an extraordinary level.  In the past, writing a prospecting email involved strategic thought and taking time to craft a message that was unique to each prospect. It was a slow process, which meant salespeople sent fewer but better prospecting emails. Today, AI engines can pump out hundreds of cold email variations in seconds with shallow, and often cringeworthy, personalization that, more often than not, turns prospects off. And as AI-generated prospecting emails flood inboxes, the sheer volume of this outreach has eroded any impact from the improved efficiency.  Constant exposure to this irrelevant, repetitive AI-generated crap has left business executives exasperated. They are overwhelmed and have tuned out, turned off, and are ignoring all prospecting messages—good or bad, human or AI-generated. Break Through the Noise Most sales professionals today are desperate to find new techniques to help them break through the noise and get attention when prospecting so that they can engage in more meaningful conversations.  Most salespeople want a bigger, stronger pipeline filled with qualified opportunities. Yet many overlook one of the most powerful prospecting tools right at their fingertips: LinkedIn. Why LinkedIn, Why Now It can be argued that the moment the sales profession changed forever and the door opened to modern selling as we know it was when Alexander Graham Bell said on the very first telephone call, “Mr. Watson, come here, I want to see you.” The telephone's impact on the sales profession was profound and lasting. Then, as now, the phone remains the most efficient and effective means for conducting real-time, synchronous human-to-human conversations with prospects. Bell made his call to Mr. Watson 150 years ago. Since then, only a handful of pivotal technologies have advanced the sales profession with such impact: The automobile gave sellers the freedom to cover wider regional territories more efficiently. Air travel literally gave sales professionals wings, expanding their reach nationally and globally. The internet put unimaginable data at the fingertips of both sales professionals and buyers. Smartphones put powerful computers in our pockets and made communication ubiquitous. Video calling shrunk the globe and accelerated sales cycles. CRM (we still hate it) made it possible to efficiently capture, organize, and access data. Artificial intelligence is transforming the way we develop insight from this data—revolutionizing targeting, prospecting, communication, deal strategy, and forecasting. But, of all these advances, none has had a more dramatic impact on the sales profession and your ability to connect with almost anybody, anywhere, at any time than LinkedIn. LinkedIn is a Vibrant Sales Ecosystem LinkedIn is a vibrant ecosystem where a billion business professionals are linked together. It's a prospecting and sales Swiss Army knife with dozens of tools and applications for a variety of purposes: Prospecting Networking Research, qualifying, and list building Multi-threading and stakeholder mapping Pre-call planning Discovery Communicating Building familiarity and personal branding Projecting thought leadership and authority What makes LinkedIn truly unique is that this giant database and sales ecosystem is constantly self-updating. This means that the data and contacts are never stale. It is the only sales data center where you are always working with the most current information about prospects and their companies, which makes it an excellent list-building tool. It gets even more powerful when you combine LinkedIn with AI and data platforms like ZoomInfo.  This matters because when prospecting, the better your list, the better your outcomes. When you consider that the very essence of selling is connecting with people, building relationships, and solving problems, it's easy to understand why LinkedIn is the most important technological advancement in the history of the sales profession. A Prospecting Swiss Army Knife To break through the noise and earn attention, you need to ditch the sledgehammer and pick up a multi-function Swiss Army Knife.  Multichannel prospecting sequences that leverage LinkedIn are that Swiss Army Knife.  Sequences diversify your outbound strategies with a multi-channel, multi-touch, interwoven-message strategy that helps you stand out. And LinkedIn amplifies the impact of these sequences.  A multichannel sequence gives you the opportunity to meet prospects where they are and how they prefer to communicate. It also allows you to experiment with multiple iterations and formats of your message to hone in on the one message that pulls your prospect in.  LinkedIn, when combined with AI and traditional communication channels like the phone and email, can give you almost superhuman prospecting powers. Superhuman Prospecting Powers Sales professionals who harness LinkedIn in their Fanatical Prospecting sequences can transform their prospecting strategy and explode their pipeline with high-quality opportunities by generating more leads, opening more doors, and engaging in more meaningful conversations. To be sure, LinkedIn is not a prospecting panacea. It will not provide an endless stream of inbound leads with little effort. It requires hard work and time investment, and it must be combined with other communication channels to be effective.  LinkedIn is, however, a key component of a complete prospecting system. From list building and direct outreach to lead generation and long-term cultivation of future opportunities, LinkedIn's panorama of features can be a crazy powerful weapon in your prospecting arsenal.  This is why I want you to stop today and consider how you are using LinkedIn. Do you feel like you are getting everything out of LinkedIn that you should be? Are you scheduling consistent LinkedIn blocks on your calendar, or are you erratic with your efforts?  Take some time this week to consider new possibilities for how to make LinkedIn work better for you and recommit to making LinkedIn a core part of your fanatical prospecting routine.  The LinkedIn Edge: The “Fill Up the Pipeline” LinkedIn Book In my new book, The LinkedIn Edge, I give you a comprehensive prospecting playbook. You'll gain tools, tactics, and techniques for building a robust pipeline with both fast and long-game strategies for landing big, lucrative deals and dream accounts. Prospecting on LinkedIn can feel utterly overwhelming, so I'm going to teach you: How and where to get started. How to build better prospecting lists and find who and what you are looking for. Develop effective prospecting messaging for InMail and LinkedIn Direct Messages.   How to communicate on LinkedIn and conduct more effective prospecting conversations. How to get found and generate inbound leads. How to generate referrals and warm introductions. How to differentiate, build trust, and stand out in a world that wants to commoditize you. My mission is to teach you exactly how to enhance, elevate, and accelerate your prospecting efforts by blending LinkedIn seamlessly into your sales toolkit. Don't wait, go get my new book: The LinkedIn Edge. And here's a bonus: Once you purchase The LinkedIn Edge, you'll get access to a comprehensive LinkedIn Course (a $50 value) with 10 videos and a reading & reflection guide. Just purchase the book, and then take your receipt to salesgravy.com/edge to redeem your free course.  And never forget, when it's time to go home, always stop and make one more call.

AI might dominate the conversation right now, but the truth is this: effective outbound still comes down to fundamentals, creativity, and human connection.Anthony Natoli shared how to build multi-channel outreach sequences that cut through the noise without relying on AI. You'll see how to combine email, LinkedIn, phone, and more into a repeatable playbook that creates real conversations instead of burnout.We also broke down how to adjust your messaging by channel, keep follow-ups fresh, and use persistence as a relationship-building tool rather than a spam tactic.Whether you're an SDR, AE, or sales leader, this show will help you refresh your outbound strategy with approaches that resonate today.You'll Learn:How to structure multi-channel sequences that balance consistency, timing, and creativityMessaging techniques that fit each channel and feel human, not roboticFollow-up strategies that build relationships and drive responses over timeThe Speakers: Will Aitken and Anthony NatoliIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo

If your follow-ups feel like they're disappearing into the void, it's time to switch things up.Charlotte Lloyd walked you through how top sellers use timely, personalized follow-up tactics across email, LinkedIn, video, and voice notes to keep deals moving forward.Learn how to match your follow-up strategy to the buyer's stage, vary your message without sounding robotic, and build momentum without chasing endlessly.This isn't about sending “just checking in” emails, it's about building a smarter, multi-channel system that actually earns replies and drives progress. You'll Learn:How to map follow-up cadence and channels to each stage of the sales cycleCreative tactics like voice notes and video that make your message stand outHow to reduce unnecessary follow-up by setting stronger next steps earlyThe Speakers: James Buckley and Charlotte LloydIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong and Skrapp

On this week's episode of the Brand Shorthand podcast, Mark is joined by the Executive Director of Client Services and Media at Innis Maggiore, Tony Bell. Tune in to learn all about multi-channel marketing including what it is, some of its advantages, some of the biggest mistakes businesses make with multi-channel marketing, the strategy behind choosing which channels are right for a client, and the key steps that go into implementing a multi-channel marketing campaign.Join Mark and Tony for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Competition is rising in home care and senior care, so consistent multichannel content can help providers stay visible, educate families, and earn more inquiries without massive budgets or large, full-time marketing teams. Check out https://ampicare.com/ so you can learn more. Max Performance Group, Inc. City: Poughquag Address: 636 New York 216 Website: https://maxperformancegroup.com

EPISODE 175 | Guest: Jennifer Razzano, director of internal communications for 84.51˚ There is no single secret sauce for effective internal communications. Because your audience and messages are varied, your strategy must be too. A successful multi-channel communications approach means using the right channel for the right purpose, ensuring employees know where to go for specific information and how to engage. This involves creating a clear purpose for each platform – from email and intranets to instant messaging and digital signage – and making them work together seamlessly. This episode breaks down practical steps for creating a robust, tiered communications plan. It's not just about pushing information out; it's about fostering two-way dialogue, building community and strengthening company culture. Learn why a single-channel approach fails and a multi-channel strategy succeeds. Discover how to define a specific purpose for each of your communication channels. Understand the power of two-way channels for boosting engagement and community. Explore how to coordinate channels for major events and story-driven campaigns. Get tips for securing leadership buy-in by connecting culture to the bottom line. See the full transcript HERE Get specific advice for digital signage communications in our Free Masterclass Guide HERE  

In this episode, we explore why many e-commerce brands struggle with tracking their finances and what they can do to fix it. We are joined by Barbara Malisz-Talha, Product Manager at Synder, who shares how her company helps businesses turn messy, complex financial workflows into clean, intuitive automation. She explains the risks of "flying blind" with your numbers and how automation, AI, and proper data management can provide a clear, accurate picture of your business's financial health.Topics discussed in this episode:  How to avoid driving blind with your business's numbers. Why multi-channel selling complicates financial tracking. What messy data does to your financial statements. How to handle multiple payment processors. Why automation is key to accurate bookkeeping. What to do when reconciling different data sources. How to onboard and clean up your finances. Why a cash settlement is not the same as revenue. What AI brings to the world of financial tracking. How to use financial data to optimize your business. Links & Resources Website: https://synder.comShopify App Store: https://apps.shopify.com/synderLinkedIn: https://www.linkedin.com/company/synder/posts/?feedView=allFacebook: https://www.facebook.com/SynderHQ/ Get access to more free resources by visiting the show notes at https://tinyurl.com/c3cjjdb5Support the showMORE RESOURCES Get Free Insights: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

Multichannel content helps small teams stay visible on search and social by repurposing one idea across formats. A Wyoming specialist explains a simple plan, research support, and metrics to keep campaigns on track. Go to https://trafficbloom.clientcabin.com/app/proposal for more information. TrafficBloom City: Sheridan Address: 30 N Gould St Website: https://trafficbloom.clientcabin.com/app/info

Princeton small businesses gain more by publishing across channels with a plan they can sustain. Path2Excel shares practical steps, research, and low-pressure advice for building steady visibility over time. Check out https://path2excel.clientcabin.com/app so you can learn more. Path2Excel City: Princeton Address: 3535 US-1 Website: https://path2excel.com/

Are you tired of the sound of silence where the phone should be ringing off the hook? MORE Associates helps medical aesthetics and physical therapy clinics convert 'MORE' prospect clients, doubling their online bookings. Visit https://moreassociates.clientcabin.com/app/info to get started. MORE Associates City: Bayonne Address: 104 W 16th St Website: https://moreassociates.clientcabin.com

Send Rita a text with your thoughts!Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-weekGet access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776You can't just pick one marketing strategy and call it a day, especially if you want to build a real presence online that actually converts. I'm breaking down my marketing matrix system that covers all four essential pillars: meeting new people, connecting with them, converting them into clients, and keeping those relationships alive long after the trip is booked. We're talking about creating that beautiful multi-channel approach that works with your personality and capacity, because things don't have to be perfect or polished anymore, they just need to be authentic and connecting. I'm also sharing my favorite inner work exercises that'll help you figure out your unique why and create content that positions you as the go-to travel advisor in your niche. This is your roadmap to building a marketing ecosystem that brings in clients consistently without burning you out.Questions this episode answers:How do you meet new clients as a travel advisor?How does SEO and AI optimization work for travel agencies?What social media strategies work best for travel advisors? How do you convert leads into paying travel clients?What should you include in a travel advisor discovery call?How do you reconnect with past travel clients to get repeat business?What is the onion layer exercise for travel entrepreneurs? How do you create a content marketing system for your travel agency?What buying stages do travel clients go through?Why should travel advisors send birthday cards and direct mail to clients?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

In this episode, we explore Amazon's multi-channel fulfillment service and how it helps Shopify merchants use their existing Amazon inventory to ship orders from multiple sales channels. Cara Hefty from ByteStand explains how this automated system works, covering everything from inventory management to shipping rules, social commerce integration, and cost-effective fulfillment strategies that can boost both your Shopify sales and Amazon rankings. Topics discussed in this episode:  What is Amazon MCF. Why MCF simplifies fulfillment for Shopify sellers. How automation boosts multi-channel efficiency. What makes ByteStand ideal for Shopify-Amazon sync. Why virtual bundles help boost order value. How shipping rules cut fulfillment costs. Why order delay features prevent fulfillment issues. How auto-tracking improves customer experience. Why social commerce is key for growth. How ByteStand makes onboarding fast and easy. What makes ByteStand's pricing clear and fair. Links & Resources Website: https://bytestand.com/ Shopify App Store: https://apps.shopify.com/fba-shipping Facebook: https://www.facebook.com/bytestand Get access to more free resources by visiting the show notes athttps://tinyurl.com/4k8twsmmMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

Podcast episodes boost search, social, and email results when planned inside a unified campaign, explains multichannel specialist HolisticMarketingLab. Check out https://holisticmarketinglab.com/ so you can learn more. HolisticMarketingLab City: Bad Segeberg Address: Am Weinhof 7 Website: https://holisticmarketinglab.com

Greg Zakowicz from Omnisend offers a useful, data-driven strategy to assist course developers in expanding their audience and boosting enrollments through successful multi-channel marketing. Greg highlights the significance of moving beyond conventional email campaigns by including SMS, online push alerts, and personalized messaging into a unified approach. Greg has more than 20 years of expertise […] The post Master Multi Channel Course Marketing With Greg Zakowicz From Omnisend appeared first on LMScast.

Multichannel content marketing helps small businesses in Atlantic City reach more customers and boost visibility online. Learn how using different formats across platforms can drive real growth—even without a big budget.For more, visit https://path2excel.clientcabin.com/app/ Path2Excel City: Princeton Address: 3535 US-1 Website: https://path2excel.com/

If you're only showing up in one place, you're not showing up at all, which is why top sales reps are making multi-channel prospecting a priority and leveraging LinkedIn to get ahead.  "The reality of buying and selling is that everyone has different preferences, and as a salesperson, we need to use as many tools as possible. If you are only making calls or sending emails, you're missing [prospects] that don't answer calls or reply to emails," says Daniel Disney, one of the world's leading social selling experts and founder of The Daily Sales. In today's sales landscape, understanding and navigating the "Prospecting Maze" is no longer optional—it's essential. The Prospecting Maze: Why Single-Channel Fails The modern buyer isn't linear. They don't follow a step-by-step funnel. Instead, they're zig-zagging across digital touchpoints: social feeds, emails, websites, calls, review sites, podcasts, webinars, and peer referrals. A prospect might first see your company mentioned in a LinkedIn comment, hear about you from a colleague, get a cold call later that week, and convert after reading third-party reviews.  This is where multi-channel outreach gives you a powerful edge. And in the world of B2B, LinkedIn often becomes your competitive advantage. Why Using LinkedIn in Your Multi-Channel Prospecting Works Among your core outreach tools—phone, email, social—LinkedIn stands out. It doesn't replace cold calling. It reinforces it. Used strategically, it extends your credibility, warms up cold conversations, and drives responses other channels can't. Here's what makes LinkedIn a powerhouse in your multi-channel approach: Professional Credibility: A strong LinkedIn presence builds instant trust. Prospects see who you are, what you've done, and how you show up in your industry. Deep Prospect Insights: LinkedIn offers unmatched visibility into a buyer's job history, interests, content, and network. That context powers personalization that cuts through the noise. Soft-Touch Engagement: You don't have to push. LinkedIn allows you to comment, share, and message in a way that builds rapport, without asking for time or commitment right away. Message Amplification: Your posts and interactions can reach 2nd- and 3rd-degree connections. That passive visibility compounds your prospecting efforts. The LINK Framework: Your Multi-Channel Prospecting System You don't need to spend hours scrolling LinkedIn. In fact, you can see results in just 15 focused minutes a day — if you have a plan. That's where the LINK Framework comes in. It's a repeatable system for integrating LinkedIn with your outreach strategy and making every touchpoint count. L – Leverage LinkedIn for Insight Your first call sets the tone. Before you pick up the phone, use LinkedIn to gather quick intelligence such as your prospect's role, recent posts, company news, and shared connections. Example Cold Call Opener: “Hi [Prospect Name], this is [Your Name] with [Your Company]. I'm calling because I saw [Your Company] recently [published an article on X / celebrated a milestone / hired new talent], and it made me think about how other leaders in [their industry] are grappling with [specific problem that your solution solves].” I – Integrate Channels with Purpose Don't silo your outreach. Each touch should build on the last, referencing LinkedIn in your emails, following up calls with connections, and weaving consistent messaging across every interaction. Example Touch Pattern: Touch 1: Phone call + voicemail Touch 2: Immediately after your call, send a LinkedIn connection request Touch 3: Email referencing LinkedIn or voicemail Touch 4: Comment on their recent post or share a relevant industry article Touch 5: Second phone call Touch 6: LinkedIn message with relevant insight or asset N – Nurture Through Engagement Your prospects see who shows up. Stay in their world by regularly interacting with their content.

If you're only showing up in one place, you're not showing up at all, which is why top sales reps are making multi-channel prospecting a priority and leveraging LinkedIn to get ahead.  "The reality of buying and selling is that everyone has different preferences, and as a salesperson, we need to use as many tools as possible. If you are only making calls or sending emails, you're missing [prospects] that don't answer calls or reply to emails," says Daniel Disney, one of the world's leading social selling experts and founder of The Daily Sales. In today's sales landscape, understanding and navigating the "Prospecting Maze" is no longer optional—it's essential. The Prospecting Maze: Why Single-Channel Fails The modern buyer isn't linear. They don't follow a step-by-step funnel. Instead, they're zig-zagging across digital touchpoints: social feeds, emails, websites, calls, review sites, podcasts, webinars, and peer referrals. A prospect might first see your company mentioned in a LinkedIn comment, hear about you from a colleague, get a cold call later that week, and convert after reading third-party reviews.  This is where multi-channel outreach gives you a powerful edge. And in the world of B2B, LinkedIn often becomes your competitive advantage. Why Using LinkedIn in Your Multi-Channel Prospecting Works Among your core outreach tools—phone, email, social—LinkedIn stands out. It doesn't replace cold calling. It reinforces it. Used strategically, it extends your credibility, warms up cold conversations, and drives responses other channels can't. Here's what makes LinkedIn a powerhouse in your multi-channel approach: Professional Credibility: A strong LinkedIn presence builds instant trust. Prospects see who you are, what you've done, and how you show up in your industry. Deep Prospect Insights: LinkedIn offers unmatched visibility into a buyer's job history, interests, content, and network. That context powers personalization that cuts through the noise. Soft-Touch Engagement: You don't have to push. LinkedIn allows you to comment, share, and message in a way that builds rapport, without asking for time or commitment right away. Message Amplification: Your posts and interactions can reach 2nd- and 3rd-degree connections. That passive visibility compounds your prospecting efforts. The LINK Framework: Your Multi-Channel Prospecting System You don't need to spend hours scrolling LinkedIn. In fact, you can see results in just 15 focused minutes a day — if you have a plan. That's where the LINK Framework comes in. It's a repeatable system for integrating LinkedIn with your outreach strategy and making every touchpoint count. L – Leverage LinkedIn for Insight Your first call sets the tone. Before you pick up the phone, use LinkedIn to gather quick intelligence such as your prospect's role, recent posts, company news, and shared connections. Example Cold Call Opener:“Hi [Prospect Name], this is [Your Name] with [Your Company]. I'm calling because I saw [Your Company] recently [published an article on X / celebrated a milestone / hired new talent], and it made me think about how other leaders in [their industry] are grappling with [specific problem that your solution solves].” I – Integrate Channels with Purpose Don't silo your outreach. Each touch should build on the last, referencing LinkedIn in your emails, following up calls with connections, and weaving consistent messaging across every interaction. Example Touch Pattern: Touch 1: Phone call + voicemail Touch 2: Immediately after your call, send a LinkedIn connection request Touch 3: Email referencing LinkedIn or voicemail Touch 4: Comment on their recent post or share a relevant industry article Touch 5: Second phone call Touch 6: LinkedIn message with relevant insight or asset N – Nurture Through Engagement Your prospects see who shows up. Stay in their world by regularly interacting with their content. These light-touch engagements—liking, commenting, sharing insights—build rapport without adding pressure. Tip: Set a recurring 10-minute calendar block to engage with your top 10 prospects on LinkedIn. K – Keep Track and Optimize Use your CRM to track every interaction—calls, messages, connection requests, replies. Patterns will emerge. You'll spot which combinations generate conversations and which fall flat. Test Everything: Does your sequence perform better when you start with a call and follow with LinkedIn? Or when you comment on a post first, then email? Track it. Adjust. Repeat. Multi-Channel Prospecting Success Story A cybersecurity rep at a mid-sized B2B firm had been struggling to break through to CISOs. Cold emails were getting buried. So she shifted her approach: Started with a cold call, referencing a recent industry breach. Sent a LinkedIn connection request after leaving a voicemail. Followed up with a short voice note and a message on LinkedIn linking to a third-party security report. Closed with a personalized email linking her solution to specific compliance gaps on their roadmap. In three weeks, she landed meetings with five accounts that had gone dark for months. The difference? Each channel reinforced the others.  Social Selling Isn't the Future—It's the Now You're not just cold calling. You're not just emailing. You're not just commenting on LinkedIn. You're doing all of it—strategically and consistently. The goal isn't to become a social media expert. It's to use LinkedIn as efficiently as you use your phone or CRM. Block 15 minutes on your calendar today. Use it to research, connect, and engage with high-value prospects. In 30 days, you won't just have more conversations—you'll have a sustainable system that shortens your sales cycle, fills your pipeline, and opens doors your competitors can't. If you want to unlock LinkedIn's true selling power and learn the real-world strategy that led to a million-dollar deal, then check out this micro-course from Daniel Disney.

If you've ever felt overwhelmed by where to show up online, today we're breaking down what multichannel marketing really means. Now, before you roll your eyes and think, “Great, another buzzword,” stay with us. Multichannel isn't about being everywhere just to check a box. It's about being intentional showing up on the right platforms, at the right times, in the right ways to guide your audience from first touch to final decision.In this episode, we'll talk about why relying on just one channel can actually hold your business back, how each channel plays a unique role in your marketing strategy, and how a well-coordinated approach not only increases revenue but shortens sales cycles and boosts retention. Plus, we've got real-world examples, performance stats that'll open your eyes, and practical steps you can take right now to build a smarter, more sustainable multichannel strategy.Check out the full blog post: https://elevatedmarketing.solutions/why-relying-on-just-one-marketing-channel-could-be-holding-your-business-back

In this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Kristy Barker, Vice President of Marketing at WellStreet Urgent Care, as they dive into actionable insights on how to diversify your marketing channels beyond paid search, improve patient experience, and drive real business results. You'll learn how WellStreet is piloting new tactics like OTT, mobile, SEO, and email to build brand awareness, educate patients, and measure impact at the clinic level, while aligning with leadership and staying focused on community trust. Tune in for practical strategies you can apply to expand your reach, prove your value, and stay ahead in the evolving healthcare marketing landscape. RELATED RESOURCES Connect with Kristy - https://www.linkedin.com/in/kristy-barker-64201514/ What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ 8 Urgent Care Marketing Trends to Follow in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/8-urgent-care-marketing-trends-to-follow-in-2025/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Advanced Urgent Care Marketing Strategies for Patient Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-urgent-care/

It's frustrating to put energy into campaigns that just don't land, especially when everyone seems to be shouting louder than the next brand. You try all the formulas, follow the trends, and still feel like you're missing something. There's a difference between being seen and being understood, and most marketing misses that. Real connection isn't flashy—it's honest, clear, and built on actually knowing who you're talking to. Katie Gray, founder of Kinetic Marketing Communications, shares how smart strategy—not just flashy campaigns—drives business growth. She breaks down common marketing mistakes like chasing trends without a plan or failing to align messaging with business goals. Her firm connects expert talent with companies needing focused solutions, not one-size-fits-all approaches. She emphasizes that effective marketing starts with clarity, collaboration, and the right people. Her insights cut through the noise and get to what actually moves the needle. Stay tuned! Resources: Marketing that moves | Kinetic Marketing Communications Kinetic Marketing Communications, LLC Connect with Katie Gray on LinkedIn

In episode 705, Megan chats to Yasmin Henley about how to build a sustainable, multichannel food blogging brand without losing your spark or your sanity. Yasmin is the recipe developer and content creator behind By The Forkful, sharing delicious vegetarian recipes that are easy to put together and meals the whole family can enjoy. In this episode, you'll learn how Yasmin grew her blog into a full-time business by showing up consistently across platforms in a way that works for her life, energy, and values. Key points discussed include: - Leverage multiple platforms strategically: Yasmin shares how focusing on SEO first, then adding TikTok and Instagram, helped her create a steady traffic flow that doesn't rely on one source. - Batching is your best friend: Creating and editing multiple recipes and videos at once maximizes productivity and helps avoid creative fatigue. - Keep systems simple and repeatable: Yasmin walks through her exact workflow—from keyword research to publishing and promotion—that keeps her content consistent across platforms. - You don't need to show your face on video: If video content feels intimidating, start by focusing on food-centered footage and using voiceovers to build connection. - Data doesn't lie—go back and look: Yasmin emphasizes reviewing past content monthly to see what worked and reusing or updating it to boost performance. - Social media can revive your blog: A viral TikTok video helped Yasmin bounce back from being removed from an ad network and reignited her blog traffic. - Let your mindset fuel your momentum: Reminding herself to do things her future self will thank her for helped Yasmin push through slow early growth periods. - Start small and grow from there: You don't have to be on every platform right away—try one new thing at a time and build from what works. Connect with Yasmin Henley Website | Instagram

On this week's show our listeners have provided the topics. We discuss a $30 hack to improve your TV as well as a new OLED technology that may turn your screen into a multi channel speaker. Plus we read your emails and take a look at the week's news. News: ‘Stranger Things' Season 5 Gets Three-Part Release, Series Finale Set for New Year's Eve 66% see YouTube as destination for long-form movies, TV shows Scorsese Doesn't Go To Cinemas Anymore $30 Dollar Hack to Improve Your TV One of our listeners, Scott, sent us a link to an article suggesting that a $30 LED strip can significantly enhance your TV viewing experience. The full article is titled I stuck this $30 LED strip on the back of my TV. My eyes thank me daily. We'll summarize here but check out the article for more detail.  The author of the PCWorld article shares his positive experience with a $30 USB-powered LED strip, initially inspired by the concept of bias lighting to reduce eye strain by counterbalancing a TV's bright display. After research, the budget-friendly strip proved easy to install, powered directly by the TV, and automatically synced with the device's on/off function. Installation was simple, involving a clean surface and careful placement of the adhesive-backed strip along the TV's rear edges, cut to fit for even light distribution. The soft, ambient glow reduced eye fatigue, enhanced contrast and color vibrancy, and made dark scenes in movies and games more enjoyable, proving a cost-effective alternative to pricier lighting systems, and a recommended upgrade for better comfort and visual quality. Turn Your OLED Screen Into a Multi Channel Speaker And another listener, Bob, sent us an article about a technology being developed that could lead to the world's first Pixel-Based Local Sound OLED (PLS-OLED) display. It would allow each pixel to emit different sounds simultaneously, effectively turning the display into a multichannel speaker array. This breakthrough was successfully demonstrated on a 13-inch OLED panel, similar to those used in laptops and tablets. The technology could potentially revolutionize applications in devices like smartphones, tablets, laptops and possibly televisions by combining visual and audio functions in a single, ultra-thin panel. The study was published in Advanced Science in 2025. This is our take on how this technology can be used to enhance a home theater system for some users: Integrated Audio-Visual Experience: Fewer Speakers: With PLS-OLED, the audio comes directly from the screen, eliminating the need for external speakers and creating a cleaner, more streamlined setup. Immersive Sound: Since each pixel can emit distinct sounds, the technology enables precise, localized audio output. This means sound can appear to come directly from the action on screen.  A character's voice would originate from their mouth or an explosion sounding like it's bursting from the exact spot on the display—enhancing the realism of the home theater experience. Multichannel Audio Without Additional Hardware: Surround Sound Simulation: The multichannel capability of PLS-OLED can mimic surround sound to some degree by directing different audio channels through various parts of the screen. However, we don't see this replacing a good 7.1 setup, rather it would enhance the audio.  Enhanced Aesthetics and Space Efficiency: Reduced Equipment: By integrating high-quality audio into the display, you eliminate the need for a separate audio receiver, subwoofers, and multiple speakers, saving space and reducing setup complexity.   Potential for Advanced Applications: Personalized Audio Zones: In a home theater shared by multiple viewers, the pixel-based sound could theoretically create localized audio zones, allowing different people to hear optimized sound based on their seating position, though this might require further development or additional hardware like head-tracking. Possibly delivering a more accurate 3D audio experience directly from the screen. Practical Considerations: Installation Ease: Unlike traditional systems that demand careful speaker placement and calibration, PLS-OLED simplifies setup—just mount the display and connect it to your media source. This is ideal for users who want a plug-and-play home theater solution. Limitations and Next Steps: Sound Power: The article doesn't specify the volume or frequency range of the audio output. Most of us want deep bass and loud, clear sound, so in reality you would still want a subwoofer for a fuller sound. Conclusion: The Pixel-Based Local Sound OLED technology could revolutionize simple home theaters by combining high-quality visuals and multichannel audio in one device, delivering a more immersive, space-efficient, and aesthetically pleasing experience. It's particularly promising for compact setups or users seeking simplicity without sacrificing sound quality.   

  Wow, did you know that the secret to Nooks' sales success is a surprising ratio of BDRs to AEs? They're breaking the mold and it's paying off big time. But how are they doing it? Find out in this podcast episode and prepare to be amazed. Stay tuned for the unexpected twist that's revolutionizing their sales strategy. Want to transform your outbound sales game and see genuine connections with prospects? Discover the solution that will boost your productivity and help you achieve these results. Let's dive in and revolutionize your outbound sales strategies. AI and Human Touch: The New Sales Edge Hannah Willson, CRO at Nooks, reveals how blending advanced AI tools with genuine human engagement is transforming outbound sales. By leveraging intent signals and AI-driven prospecting while maintaining authentic connections, sales teams can build stronger pipelines and accelerate growth. This is Hannah Willson's story, this week's special guest: Hannah Willson's introduction to the world of leveraging AI in outbound sales strategies stemmed from her role as the CRO at Nooks. It was her hands-on experience in coaching sales teams and her deep understanding of the challenges in pipeline development that propelled her towards exploring modern shifts in sales tactics. Witnessing the evolution of intent signals and the potential of AI-driven approaches, Hannah recognized the immense impact of integrating advanced technology with human-to-human engagement in sales. This realization kindled her commitment to embracing innovative sales techniques, positioning her as a trailblazer in navigating the dynamic sales landscape. Hannah's journey serves as an inspiring example for sales leaders, encouraging them to adapt and thrive in the ever-evolving sales domain through strategic utilization of AI and cutting-edge sales methodologies. Sales is changing so much right now. We have technology that we never had before. It's the organizations that are really leveraging that technology and still leveraging the human element that are the ones that are really accelerating over others. - Hannah Willson About Hannah Willson Hannah Willson, the Chief Revenue Officer at Nooks, boasts an impressive 20-year sales career, with a decade at a major publicly traded company and another decade at startups in the Bay Area. Her current role sees her driving outbound sales strategies using Nooks' comprehensive AI platform, including parallel dialers, AI bots for sales coaching, and AI prospector tools for automated list building and research. With her transition from being a long-time customer to now leading Nooks' sales team, Hannah brings a unique blend of firsthand experience and strategic leadership to the table. Her expertise in modern pipeline development and the fusion of technology and human touch in sales makes her a sought-after voice in the outbound sales landscape. In this episode, you will be able to: Master AI for outbound sales in order to revolutionize your approach and skyrocket your results. Cultivate a thriving calling culture that can transform your sales team's performance and boost morale. Embrace the human element in modern sales, a key to forming genuine connections and closing more deals. Harness intent signals for pipeline development that can supercharge your lead generation efforts and drive conversions. Unveil social selling best practices for B2B sales that can unlock new opportunities and expand your client base.   The key moments in this episode are: 00:00:00 - Challenges in Pipeline Development 00:03:16 - Hannah's Background and Nooks 00:05:10 - Hannah's Athletic Experience 00:07:21 - Shifts in Modern Pipeline Development 00:12:29 - Building a Calling Culture 00:13:34 - Importance of Building a Calling Culture in Sales Teams 00:15:34 - Importance of Sales Channels and BDRs 00:17:22 - Human-to-Human Engagement in Sales 00:18:22 - The Future of Sales and AI 00:21:55 - Evolution of Intent Signals and AI-Driven Approach 00:26:05 - Importance of Preparation for Sales Calls 00:26:56 - Addressing Pipeline Development Issues 00:28:53 - Leveraging LinkedIn for Pipeline Development 00:32:33 - Social Engagement Challenges and Solutions 00:38:12 - Reimagining SDR-to-AE Ratio 00:39:02 - Importance of Hiring the Right Model 00:39:53 - Connecting with Hannah 00:41:03 - Favorite Movie and Personal Insight 00:41:44 - Podcast Closing and Call to Action Timestamped summary of this episode: 00:00:00 - Challenges in Pipeline Development Hannah discusses the difficulties in modern pipeline development, emphasizing the changing landscape and the need for organizations to leverage technology and the human element to accelerate their pipeline building efforts. 00:03:16 - Hannah's Background and Nooks Hannah shares her sales background and her recent role as CRO at Nooks, a comprehensive AI platform for outbound sales. She highlights Nooks' capabilities and her personal experience as a customer before joining the company. 00:05:10 - Hannah's Athletic Experience Hannah reveals her collegiate swimming experience and draws parallels between swimming and sales, emphasizing the importance of repetition, practice, and continuous improvement in both disciplines. 00:07:21 - Shifts in Modern Pipeline Development Hannah discusses the evolving strategies in modern pipeline development, highlighting the ineffectiveness of traditional methods and the increasing reliance on technology. She emphasizes the importance of leveraging technology while still maintaining the human element in sales efforts. 00:12:29 - Building a Calling Culture Hannah addresses the challenges of building a calling culture within sales organizations, emphasizing the time-consuming nature of cold calling and the reluctance of reps. She highlights the benefits of technology in simplifying the cold calling process and the importance of setting a productive and efficient calling culture. 00:13:34 - Importance of Building a Calling Culture in Sales Teams Hannah reflects on the fun and camaraderie of sales teams in the past and emphasizes the need to continue fostering a positive and engaging work environment, especially with remote teams. 00:15:34 - Importance of Sales Channels and BDRs Hannah discusses the importance of utilizing multiple sales channels and the role of BDRs in self-sourcing deals. She emphasizes the need for a combination of different channels based on the organization and buyer preferences. 00:17:22 - Human-to-Human Engagement in Sales The discussion delves into the significance of real human-to-human engagement in sales, particularly at events, through cold calls, and on social media. The emphasis is on genuine connections and meaningful interactions. 00:18:22 - The Future of Sales and AI Hannah highlights the importance of human-assisted AI in the sales process, where technology assists in gathering data and providing suggestions, but the human touch remains essential for meaningful engagement. 00:21:55 - Evolution of Intent Signals and AI-Driven Approach The conversation delves into the shift from old-school intent models to modern AI-driven approaches, emphasizing the depth and richness of intent signals and their impact on generating high-quality pipeline for sales teams. 00:26:05 - Importance of Preparation for Sales Calls Preparation is key before a discovery call or cold call to prevent hang-ups. Having all information in one place helps customize emails and improve engagement. 00:26:56 - Addressing Pipeline Development Issues New CROs should prioritize pipeline assessment. Looking at inbound and outbound segments helps identify and fix pipeline issues. 00:28:53 - Leveraging LinkedIn for Pipeline Development Consistent LinkedIn engagement and authentic, personalized posts from SDRs and customers can drive inbound leads and improve sales engagement. 00:32:33 - Social Engagement Challenges and Solutions Many reps struggle with posting and commenting on social media. AI tools like Flypost help streamline content creation and humanize engagement with prospects. 00:38:12 - Reimagining SDR-to-AE Ratio Nooks has a unique SDR-to-AE ratio based on pipeline generation and conversion rates, challenging traditional ratio-based structures. Tailoring team size to pipeline economics has been successful for Nooks. 00:39:02 - Importance of Hiring the Right Model Hannah discusses the importance of hiring the right model for their organization and how they constantly monitor and replicate successful models. They focus on investing in SDR organization to make them more productive using technology. 00:39:53 - Connecting with Hannah Mario asks Hannah the best way to connect with her. She suggests reaching out to her on LinkedIn and emphasizes the importance of a personalized connection request referencing the podcast. 00:41:03 - Favorite Movie and Personal Insight Hannah shares her all-time favorite movie, Elf, and how it always makes her laugh. Mario highlights the importance of mentioning Elf when reaching out to Hannah, providing a personal touch in sales interactions. 00:41:44 - Podcast Closing and Call to Action Mario thanks the audience for listening and encourages them to leave a 5-star rating and review for the podcast. He also promotes the use of FlyMSG to increase productivity. Reimagining Team Structure for Results Nooks challenges traditional sales models with a unique SDR-to-AE ratio, tailoring team size based on pipeline generation and conversion rates. This innovative approach, combined with a focus on hiring the right talent and investing in productivity tools, has fueled their sales success. Building a Winning Sales Culture The episode emphasizes the importance of cultivating a vibrant calling culture and using multiple sales channels. Consistent preparation, personalized outreach, and embracing technology like AI-driven coaching and content tools empower teams to create genuine connections and drive better results. The resources mentioned in this episode are: Connect with Hannah Willson on LinkedIn and mention specific insights from the Modern Selling podcast to start a meaningful conversation. Download FlyMSG at flymsg.io to save 20 hours or more in a month and increase productivity with a free text expander and personal writing assistant. Give the Modern Selling Podcast a five-star rating and review on iTunes to show support and help others discover the valuable content. Reach out to Nooks for more information on their comprehensive AI platform for outbound-related activities, such as parallel dialer, AI bots for coaching, and AI prospector tool for automated list building and research. Watch the movie Elf for a good laugh and a fun time. Enjoy unlimited access until May 30th     Enjoy unlimited access until May 30th     Enjoy unlimited access until May 30th  

This episode dives into smart inventory management for fast-growing Shopify brands. Our guest, Sebastiaan Debrouwere, founder of Genie, shares how to stay in stock without overstocking, avoid spreadsheet chaos, and grow your business efficiently. Topics discussed in this episode: Why is inventory key for fast-growing Shopify stores. How do spreadsheets fail as brands scale. What triggers the move beyond manual tracking. Why does multichannel selling break old systems. How did Sebastian's experience inspire Genie. What was the impact of a friend's mistake. How does Genie simplify inventory automation. What features does Genie offer merchants. Links & Resources Website: https://www.genie.io/ Shopify App Store: https://apps.shopify.com/genie-io LinkedIn: https://linkedin.com/in/sdebrouwere X/Twitter: https://x.com/iamsebdeb Get access to more free resources by visiting the show notes athttps://tinyurl.com/3mvk6mepSUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

In this episode of The Product Podcast, Carlos Gonzalez de Villaumbrosia interviews Tricia Maia, Head of Product at TED, the 40-year-old nonprofit organization renowned for its influential talks that have garnered billions of views since launching online in 2006.As Head of Product at TED, Tricia leads the product organization overseeing ted.com, mobile apps, events products, and backend platforms. Her team manages a complex ecosystem that delivers TED's mission of spreading ideas across borders and languages, with content translated into over 100 languages and distributed across multiple platforms.We explore how TED balances being both a legacy institution and a startup-like organization, diving deep into their approach to AI implementation, content distribution strategy, and measuring success in a mission-driven environment. We'll discuss how TED leverages technology to make its content more accessible globally while maintaining its high standards and editorial vision.What you'll learn: • What it's like to be a product leader at a nonprofit with global digital reach • How TED uses AI to improve accessibility—including voice-cloned dubbing and translation workflows • How Tricia balances mission-driven goals with the need for sustainable revenue • How TED is evolving content formats beyond the classic 18-minute talk and maintains high-quality content while scaling across platforms • How data-driven personalization is blended with editorial curation • The key metrics TED focuses on—including engagement, retention, and impact • How Tricia structures her team and prioritizes projects to drive maximum impactKey Takeaways

#updateai #customersuccess #saas #businessIn this episode of the Unchurned podcast, we are joined by our dynamic duo of experts, James Sanders (AI Implementation Strategist) and Michelle Carter (Customer Success Innovation Lead). From automated call summaries and sentiment analysis to predictive analytics and personalized customer experiences, James and Michelle will guide us through the current trends and future possibilities of AI.They discuss the burgeoning interest in specialized AI tools for customer success and delve into various applications—such as conversation intelligence, chatbots, and predictive health scoring—that are reshaping the industry. By leveraging AI, CSMs can focus on building relationships and delivering value with their new AI copilots.Timestamps0:00 - Preview & Intros2:17 - AI and Customer Success3:11 - Call summaries and follow-up generation4:05 - Voice of the Customer (Sentiment Analysis)5:11 - Predictive Analytics for Churn and Upsell6:03 - Customer Health Scoring6:40 - Task Automation and Workflow Orchestration7:42 - Chatbots and Self-Service AI8:37 - Personalized Content and Recommendations10:52 - Sophisticated proactive retention alerts12:02 - Embedded copilots for AI assistance 13:03 - Multichannel customer orchestration15:45 - Solution Categories in AI for Customer Success19:39 - Glossary of Terms Related to AI___________________________

There was an projection-based immersive experience called ORIGINS - LIFE'S EPIC JOURNEY that was originally formatted for a digital art museum in Germany called Kunstkraftwerk Leipzig, but it was translated into a three-channel video installation that was showing in a small conference room at SXSW. I only saw the video version at SXSW, and so I have not experienced the piece within its originally-intended, fully-immersive context. But it's collaboration between digital artists Markos Kay, Martin Salfity, Thomas Vanz, Davy Evans, Gokhan Tekin, Susi Sie, Teun van der Zalm and Roman Hill to tell the story of the evolution of life from the smallest quantum to biological to galactic scales, each using different visual techniques to create these 25 different chapters. I had a chance to chat with Paolo Loeffler to get a bit more context on the evolution of Kunstkraftwerk Leipzig, and how ORIGINS was developed and commissioned to play in these projection-based immersive exhibition spaces. This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

Will Basta, an LA native and forward-thinking entrepreneur, brings a wealth of experience in e-commerce, venture capital, and digital innovation. As the co-founder of ACV, an e-commerce management, logistics, and marketing firm, Will contributes strategic insight and leadership to build brands and grow online businesses for savvy investors. With over a decade of success in leading startups and driving growth, Will exemplifies the ability to create meaningful change in the ever-evolving digital landscape. Highlight Bullets> Here's a glimpse of what you would learn…. Challenges faced by e-commerce brands, particularly on Amazon.Importance of diversifying sales channels beyond Amazon.Strategies for scaling e-commerce brands, including leveraging social commerce.Role of e-commerce management firms in assisting brands with growth.Insights on influencer marketing and the use of micro-influencers.The significance of testing various marketing strategies to identify effective approaches.Discussion on the importance of building a strong internal team and nurturing talent.Use of technology and tools to enhance productivity in e-commerce operations.The impact of flash sales and limited-time promotions on consumer purchasing behavior.Recommendations for selecting the right agency partner for e-commerce growth.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley converses with Will Basta, co-founder of ACV, an e-commerce management, logistics, and marketing firm. They explore strategies to scale e-commerce brands beyond Amazon, emphasizing the importance of diversifying sales channels and leveraging social commerce. Will shares insights on overcoming sales stagnation by expanding distribution channels and utilizing influencers. He also discusses the significance of mindset, recommending "Don't Believe Everything You Think" by Joseph Lynn, and highlights the use of AI tools like Claude for productivity. The episode offers valuable strategies for scaling e-commerce businesses in a competitive landscape.Here are the 3 action items that Josh identified from this episode:1. Diversify Sales Channels: Relying solely on Amazon limits growth potential and exposes businesses to high fees and intense competition. Explore additional marketplaces like Walmart, Etsy, and leverage social commerce platforms like TikTok to reach different customer segments and reduce dependency on a single platform.2. Invest in Social Commerce and Influencer Partnerships: Utilize TikTok and Instagram for product-driven content that resonates with younger audiences. Start with micro-influencers for authenticity and consider performance-based models for influencer partnerships to expand your brand's reach.3. Leverage Technology for Efficiency and Growth: Use AI-driven video editing tools (e.g., InVideo, Lumen5) to streamline content creation and maintain a strong digital presence. Partnering with a capable agency for multichannel management can also free up time to focus on core business operations, allowing for more scalable growth.Resources & Links SectionJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comACVSheinTikTok ShopAmazon Integration with TikTokInVideoCapCutShopifyInstagram ShopAmazonShein

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Chris Timmer, CEO of Linworks, about the evolving landscape of e-commerce operations. They discuss the impact of COVID-19 on online selling, the importance of automation and technology in managing multi-channel selling, and the rise of social selling. Chris shares insights on common mistakes businesses make when expanding across marketplaces and highlights future trends in e-commerce, including the integration of AI and the balance between brick-and-mortar and online strategies. Key Episode Takeaways: Chris Timmer has over three decades of experience in e-commerce operations. COVID-19 accelerated the shift to online shopping for many businesses. Retailers must adapt their strategies to meet evolving consumer expectations. Automation in inventory and order management is crucial for success. Social selling is becoming increasingly important, especially among younger consumers. Businesses should avoid expanding too quickly across multiple marketplaces. Customer experience is key to driving repeat sales and loyalty. The integration of AI can streamline operations and improve efficiency. A hybrid approach of online and brick-and-mortar can enhance brand presence. Future trends include globalization of selling and advancements in self-service technology. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.