Podcasts about Multichannel

Polymath Thinking and Multiplicity: Multi-channel navigation is linked to "polymath thinking," which is defined as thinking in multiplicity all at once. For example, a person might be solving a math problem in one "channel" of their brain while a song is playing in another, all while organizing a room and communicating with a family member. This simultaneous processing is "probably why" such individuals are known for being ADHD and high energy.Multi-channel thinking:explains behaviors often labeled as ADHD as a result of a person interacting with multiple channels of information or activity simultaneously. While some people focus on a single "present moment" or task, multi-channel thinkers navigate life by "changing the channel" between different levels of experience, such as work, community, spirituality, and personal bonding.

Imagine building one of the world's first cold email automation platforms, then deciding not to chase hypergrowth or venture capital but to grow profitably by serving a very specific kind of customer well. In this episode of Predictable B2B Success, Vinay Koshy speaks with Jeremy Chatelaine, founder and CEO of Quickmail, to discover how he prioritized product excellence and customer retention in a fast-moving SaaS landscape. With over 400 podcast episodes, an industry-defining book, and the trust of agencies managing hundreds of clients, Jeremy's story flips conventional SaaS wisdom on its head. He reveals how the internal calculus of “good fit” versus “bad fit” customers can make or break a business and why refusing a paying customer can sometimes be more profitable in the long run as opposed to customers who destroy value, the unusual economics of retention vs. acquisition, and why delivering exceptional customer results like, booking 4.22 times more meetings than the competition, is about much more than emails and automation. Jeremy also shares hard-won lessons from mistakes, killer feature inventions, and why an executive assistant could be the highest ROI hire you're not making. Tune in for an unfiltered, unconventional masterclass in SaaS success. Some topics we explore in this episode include: Bootstrapping vs Venture Capital: Jeremy details the benefits of building Quickmail profitably without VC funding.Customer Retention vs Acquisition: Why retention often outperforms acquisition for long-term SaaS growth.Defining Ideal Customer Profiles: How to identify and evolve good-fit and bad-fit customers over time.Product-Led Growth from Customer Feedback: Developing features driven by close interaction with customers.Educational Content's Role: The role of podcasts and books in attracting and pre-qualifying leads.Technical Differentiation: Email Deliverability: What sets Quickmail's deliverability and booking rates apart.Multi-Channel Outreach (LinkedIn + Email): Data on improved results from combining email and LinkedIn campaigns.Roadmap Discipline: Saying No: When and why to decline feature requests that don't serve the ICP.Scaling for Agencies: Tools and approaches for agencies managing many client accounts.Founder Leverage via Delegation: The value of executive assistants and reducing operational overload.

One blog or a few social posts rarely build real online visibility for small businesses anymore. Here is why multichannel content marketing has become essential for sustainable organic traffic and long-term growth. To learn more, visit https://www.eightavision.com/ Northern Media Services City: Oswego Address: 274 Cemetery Rd Website: https://www.northernmediaservices.com/

Discover why single-channel marketing leaves SMBs invisible and how multichannel strategies drive 412% higher purchase rates. We break down the content distribution system that's helping small businesses scale their reach without burning out. For more information, visit https://redwoodbasin.clientcabin.com/ Redwood Basin Digital Media LLC City: San Jose Address: 6933 Rodling Dr Website: https://redwoodbasin.clientcabin.com

Vimeo's limited discovery means branded content rarely finds its audience on its own. Strategic multi-channel distribution—from email to social to automation—is what actually drives views. To learn more, visit https://ampifire.com/blog/where-to-share-vimeo-videos-to-get-more-views/ AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/

Answer Engine Optimization is reshaping how law firms attract clients in an AI-driven world. Firms that combine AEO with multi-channel visibility — video, podcasts, and social — are generating more qualified leads and cutting ad spend. Read more at https://mach10xmarketing.clientcabin.com/app/info MACH10X City: Southlake Address: 2600 E Southlake Blvd #120, Southlake, TX 76092 Website: https://mach10xmarketing.clientcabin.com/app/info

Publishing content on one channel rarely builds real authority — search engines and audiences evaluate businesses across multiple platforms. Here is how multichannel content marketing changes that. To learn more, visit https://holisticmarketinglab.com/holistic-campaigns/ HolisticMarketingLab City: Bad Segeberg Address: Am Weinhof 7 Website: https://holisticmarketinglab.com

Discover how multi-channel marketing transforms AI search visibility in 2026. Learn why most sites struggle with organic traffic, how LLMs prioritize diverse source citations, and actionable strategies to build authority across Google, social platforms, and AI discovery channels.Find out more at https://clicksfire.com/app/info Clicksfire City: Pingelly Address: PO Box 96 Website: https://clicksfire.com/app/info

Multichannel publishing helps small businesses grow organic reach and build authority by showing up wherever customers search. The right tools automate content creation and distribution across platforms, driving real ROI without burning out your team. To learn more, visit https://ampifire.com/blog/what-are-the-best-content-amplification-tools-free-paid/ AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/

In this episode of Retail War Games, I sit down with Matthew Holman, the founder of Subscription Prescription. Matthew is a leading expert in helping brands scale their recurring revenue models and build sustainable, multi-channel growth systems. We dive deep into why the retail landscape has completely flipped over the last few years. Matthew explains why direct-to-consumer brands are now racing to get onto physical retail shelves to escape skyrocketing digital customer acquisition costs and build more predictable cash flows. We also crack the code on modern platform trends, discussing the true power of TikTok Shop, the role of Amazon, and why brands must treat new digital channels with a focused, purposeful startup mindset. Key Strategic Insights from our conversation: The Retail Flip: Why direct-to-consumer brands are moving to brick-and-mortar retail to secure predictable purchase orders and escape volatile digital ad costs. The Reality of the Digital Market: Understanding that direct-to-consumer e-commerce only makes up 20% to 25% of all retail sales in the U.S., with half of that market completely dominated by Amazon. Purposeful Multi-Channel Strategy: Why massive retail brands shouldn't just take giant, blind swings on digital, but instead approach new platforms with careful, starter-sized experiments. Cracking TikTok Shop: How to approach TikTok as a content-driven discovery platform, even if your product isn't traditionally "visual" or exciting. Two Distinct Industries: Why traditional brick-and-mortar operations and modern e-commerce require completely separate tech stacks, marketing strategies, and expertise.  

DTC success used to hinge on cutting out the middleman. Today, the real growth opportunity is knowing how to show up everywhere customers shop.In this episode of Retail Remix, host Nicole Silberstein speaks with Arsalan Rahbarpoor, Founder and CEO of AquaSonic, about how he built an Amazon-native oral care brand that now sells across Walmart, Target, Walgreens, Best Buy and TikTok Shop. Arsalan shares how AquaSonic disrupted a legacy-dominated category with premium design, accessible pricing and a sharper read on consumer demand — and why consistency, packaging and operational planning became critical as the brand expanded into national retail.Key TakeawaysHow AquaSonic identified white space in oral care by combining premium design with accessible pricing;  Why launching on Amazon was foundational to AquaSonic's future multi-channel success;  What changed when the digital-native brand expanded into brick-and-mortar;How TikTok Shop creates a different kind of discovery-driven opportunity than Amazon or brick-and-mortar retail; What the success of AquaSonic says about consumers' increased interest in wellness and their new expectations for the category; and  Why AquaSonic is expanding beyond oral care into broader health, wellness and everyday essentials.  Related LinksExplore AquaSonic's oral care products and wellness essentialsGet more retail industry insights from Retail TouchPointsSubscribe and catch up on all episodes of Retail Remix

Here's a number that should make every seller pause: the average Amazon seller loses 100% of their customer data after each sale. Neil Twa dives into why this data loss is a critical issue and how it impacts your long-term growth. Imagine a kitchen brand pulling in $40K a month on Amazon, with solid reviews and a steady PPC spend. Profitable, but flat. Neil breaks down why relying on a single channel like Amazon is a risk, not a strategy. He offers three actionable moves to diversify your revenue streams and build a resilient multi-channel strategy. If more than 80% of your revenue is Amazon-dependent, it's time to rethink your approach. This episode of The High Voltage Business Builders Podcast is a must-listen for sellers at every level, from those just starting out to those making $1M+ a month.

Multi Channel Marketing for Medical Billing

In this episode of The High Voltage Business Builders Podcast, we dive into the critical lawsuit between California and Amazon that could redefine the landscape for multi-channel sellers. With Amazon commanding approximately 38% of all U.S. ecommerce sales, the implications of this legal battle are profound. Whether you're a seller making $5K or $100K a month, understanding how this lawsuit could impact your pricing strategy across platforms like Amazon, Walmart, and your own ecommerce site is crucial. We explore the real-world scenarios of sellers like 'Marcus,' who faces the tension of maintaining competitive pricing while navigating legal complexities. Discover three actionable moves to audit and adjust your cross-channel pricing strategy today. This episode isn't just about a lawsuit; it's a stress test for the multi-channel model that many Amazon sellers are building toward. Tune in to learn how to future-proof your business in a rapidly evolving ecommerce landscape.

Stop Screaming Into the Void: Why Direct Mail is Your Secret Weapon in 2026Are you tired of flushing your marketing budget down the digital drain? In an age where we are bombarded by over 10,000 digital ads every single day, your message is likely getting lost in the noise. Whether you are a real estate investor hunting for distressed notes or a small business owner trying to scale, the "spray and pray" method of broadcast marketing is a recipe for burnout. In this powerhouse episode, we sit down with Chris Foster, Chief Passion Evangelist at PostcardMania, to discuss why the most "old school" marketing tactic is actually the most high-tech and effective way to grow your business today. We dive deep into the psychology of why physical mail triggers a stronger brain response than email, how to turn $1 of marketing into $10 of revenue, and the "Website to Mailbox" technology that tracks your anonymous site visitors and sends them a postcard automatically. Stop waiting for "proof of concept"—the path is already paved. It's time to fuel your business with consistent, targeted, and credible marketing. Key Takeaways & Strategy NotesThe Psychology of the Physical: Direct mail touches the limbic system (the brain's emotional center), creating a sensory experience that digital ads cannot match. While emails are forgotten instantly, physical mail stays in a home for an average of 17 days. Direct vs. Broadcast Marketing: Stop paying for billboards (broadcast) and hoping the right person sees them. Use targeted lists to reach specific individuals—like self-directed IRA investors or distressed property owners—directly in their mailboxes. The 80/20 Rule of Follow-Up: 80% of sales happen after the fifth contact. Successful marketing requires a "balanced meal" of touches: postcards, social media ads, and Google retargeting all working in unison to keep you top-of-mind. Website to Mailbox Technology: Did you know only 2% of website visitors convert? PostcardMania's tech identifies the other 98% of anonymous visitors and sends them a physical postcard a few days later, capturing leads you didn't even know you had. Focus on ROI, Not Response Rates: A 1% response rate might seem low, but if you close 10 deals worth $100k from a $3,500 mailing, your Return on Ad Spend (ROAS) is astronomical. In high-value industries like real estate, you only need one or two "wins" to pay for years of marketing. The "Fire Horse" Year: 2026 is a year of big transitions and movement. To scale from a side hustle to a seven-person team, you must overcome the fear of spending money and embrace marketing as the essential fuel for your "business engine".Marketing isn't an expense; it's an investment in your future freedom. As Chris Foster says, "Half of life is showing up, and the other half is following up". If you aren't consistent, you're invisible. Ready to stop being a "tire kicker" and start being a closer? Follow the proven path, leverage the expertise of a team that has helped 130,000+ businesses, and watch your revenue compound. Connect with PostcardMania: Visit postcardmania.com/scott to get your free marketing kit and start building your custom campaign today! How much of your current marketing budget is being spent on "broadcast" methods versus "direct" targeting?Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

⁠⁠⁠⁠Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---This episode was originally recorded in French for Cognism's Prospect podcast with Laetitia Fall. The English audio you're hearing is an AI-translated dub generated with ElevenLabs. Original French version: https://youtu.be/DMRO_GGp-1A--If you're new here, I'm Elric Legloire, founder of Outbound Kitchen. I help B2B SaaS companies between $2M and $50M ARR boost their outbound results. My view: in 2026, productivity is the multiplier, not headcount. --We discuss:- Why outbound isn't dead, but pipeline got roughly 10x more expensive (1% conversion in 2015 to needing 1,000 emails per opportunity in 2023, source: Winning By Design)- Why global SDR headcount grew over 20% in a year while public layoffs dominated the LinkedIn feed- The Owner.com benchmark: 40 appointments per BDR per month, 25% close rate, $70-80K sourced revenue per BDR per month- When to hire experienced SDRs vs juniors, and the 12-meetings-per-month threshold that signals your playbook is ready- Why ICP work beats tool selection (Tier 1 closes at 25%, Tier 2 at 5%, you need 5x the volume to compensate)- Snowflake's 140 ICP data points and why 10-15 is the realistic target for most teams- Multichannel orchestration when only 30% of your prospects are reachable on LinkedIn- The data-quality test most teams skip: coverage rate per persona, per market- AI in outbound (January 2026): what actually works, why most LinkedIn AI messages fail, and the foundation AI needs (market, CRM, message principles, signals)Referenced:Outbound Kitchen newsletter: https://newsletter.outbound.kitchenElric Legloire on LinkedIn: https://www.linkedin.com/in/elriclegloire/Cognism's original French episode: https://youtu.be/DMRO_GGp-1AHost: Laetitia Fall Sources cited in episode: Winning By Design, Insight Partners (Jeremy Donovan's portfolio data), Owner.com BDR benchmarks, Snowflake ICP methodology----When you're ready⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to work with me? Send me a DM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---Connect with me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Scott talks with Maciej Stanski, US CEO of Base.com and a former Amazon logistics operator, about what growth looks like now that Amazon is no longer the only serious game in town. Maciej's Amazon middle-mile logistics background gives the episode an operational focus. He explains how inventory movement, consolidation, and shipping speed built Amazon's FBA advantage, while Scott ties that to today's reality where FBA is still powerful but harder to depend on as a single-channel strategy. The conversation then shifts to the 2026 commerce environment. Amazon still leads, but fee pressure, cash flow friction, and rising complexity are pushing brands to look harder at Walmart, TikTok Shop, DTC, and other channels. TikTok stands out as a real growth engine, especially for smaller brands that can earn attention instead of just outspending competitors. The core takeaway is that multichannel success is not just about opening more storefronts. It depends on operational discipline, catalog hygiene, clean product data, and a single source of truth, especially as AI-driven discovery and contextual shopping keep evolving. On AI, both take a balanced view. They see its value, but reject hype for hype's sake. Their message is clear: use AI to solve real business problems, but focus first on fundamentals. Brands that get their operations in order will be better positioned to win.   Episode Notes 00:09 - Introduction: Expanding Beyond Amazon 00:58 - Insights from Amazon Logistics 03:31 - The Omnichannel Shift & Changing Marketplace Dynamics 04:45 - Pressure Points for Amazon Sellers 05:48 - TikTok Shop: Social Commerce in Action 08:14 - The Rising Complexity of Multichannel Operations 10:52 - Agentic AI and Evolving Discovery in Ecommerce 15:41 - Operational Discipline: Fundamentals Over Fads 22:24 - Who Benefits Most from Multichannel Management Software? 25:31 - Planning for Multichannel from the Start 27:09 - The Surprising Demographics of Social Commerce 28:12 - Closing Thoughts and Industry Outlook   Related Watch “Death of the Amazon Seller” How to Reach Maciej: LinkedIn: linkedin.com/in/maciejstanski   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Struggling with TikTok views after posting? Discover how early engagement, hashtag updates, Duets, and cross-platform promotion can revive underperforming videos—plus why completion rate matters more than follower count for algorithmic success. Read more at https://ampifire.com/blog/how-to-get-more-views-on-tiktok-after-posting-5-tips/ AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/

Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches! Today's episode focuses on a new reverse mortgage lead opportunity, showing how this niche creates win-win scenarios for homeowners, mortgage brokers, and real estate professionals by helping equity-rich seniors stay in their homes while opening the door for future deals. The group highlights how these leads are highly qualified—combining age, equity, and financial distress—and emphasizes building strong partnerships with mortgage brokers to provide more value. The conversation also covers key conversion strategies, stressing omnipresence through multi-channel marketing, consistent follow-up, and knowing your numbers. Real-world examples reinforce that success comes from persistence, branding, and leading with value—offering solutions like cash advances or clean-out services rather than pitching deals. Ultimately, the episode shows that expanding your toolkit, nurturing relationships, and staying visible across channels leads to a more predictable pipeline. Key Takeaways: - Reverse mortgage leads are a high-value niche. They combine age, equity, and financial pressure, making them both qualified and often highly motivated.  - These leads create long-term opportunities. Even if they don't convert immediately, they often lead to future listings when the property is eventually sold. - Strong mortgage broker relationships are critical. Partnering with the right lender allows you to offer more solutions and become a more valuable resource.  - Lead with value, not a pitch. Offering help like referrals, clean-outs, or financial options builds trust and separates you from competitors.  - Omnipresence increases conversions. Using multiple channels—calls, texts, direct mail, and retargeting—keeps you top-of-mind.  - Consistency and persistence win in competitive markets. Most competitors give up early, so repeated follow-up gives you a major edge over time.  - Know your numbers and play the long game. Tracking performance and staying committed to long-term follow-up is key to building a predictable pipeline.   To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market. #RealEstateMarketing #RealEstateInvesting #DistressedProperty #RealEstateStrategy Previous episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A PlaylistSupport the show

Discover why multi-channel content strategies outperform single-platform marketing by up to 287%. Learn how transforming one message into eight formats and distributing across 300+ platforms drives higher conversions, stronger SEO, and lasting customer trust. Leaf World Media LLC City: staten island Address: 194 woehrle ave Website: https://leafworldmedia.clientcabin.com/ Phone: +1-718-640-2855 Email: jerry@LeafWorldMedia.com

This week we're joined by Matthias Puech from the GRM (Groupe des Recherches Musicales) and lead developer of GRM Atelier. We talk about his history developing alternate firmwares for Eurorack modules, composing for GRM's Acousmonium, and take a side trip to Fourier's tomb. GRM Atelier: https://grm.tools/en/atelier.html Matthias' Website: https://mqtthiqs.github.io/ Hit the Patreon: www.patreon.com/basecampbeta Opening music: Beau Wanzer - Basement Dwellers basecampbeta808@gmail.com

Most sellers say they are multi-channel, yet prospects still ghost them.James Buckley was joined by Donald Kelly and Charlotte Lloyd to show how to actually coordinate email, calls, LinkedIn, and a fourth channel so every touch builds on the last. This show reframed multichannel as a coordination problem, not a volume problem.You will learn how to decide which channel to start with based on real signals, how to keep one clear storyline across formats, and how to use channel switches as pattern interrupts when prospects say “send me information” or go quiet. The focus is on fewer, better touches that feel intentional instead of repetitive.By the end of the show, you will leave with a simple multichannel sequence you can run this week, plus clear rules for when to keep going, when to pause, and how to restart conversations without sounding desperate or annoying.You'll Learn:How to coordinate email, calls, LinkedIn, and other channels into one systemHow to choose the right channel first using signals instead of habitHow to restart stalled conversations using pattern interrupts across channelsThe Speakers:James Buckley, Charlotte Lloyd and Donald KellyIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Mixmax, Aligned and ZoomInfo

Brent Peterson sat down with Jorrit Steinz, founder and CEO of ChannelEngine, to discuss one of the most transformative shifts in ecommerce today: agentic commerce. The conversation covered how brands and retailers must rethink their multi-channel strategies now that AI-powered agents, from ChatGPT to Microsoft Copilot, are becoming transactional shopping platforms. With marketplaces multiplying, social commerce expanding, and LLMs entering the buying funnel, the episode delivered a forward-looking perspective on what merchants need to do right now to stay competitive.TakeawaysThe ultimate vision of agentic is consumer empowerment.Consumers will deploy agents to find products online.Agents will scrape the internet for purchasing options.In B2B, agents will facilitate shopping across platforms.Automation will enhance the shopping experience.The future of shopping involves digital agents.Agents will present curated options to consumers.B2B transactions will become more efficient with agents.The role of agents is expanding in digital commerce.Consumer agents will revolutionize how we buy. Chapters00:00 Introduction to Channel Engine and E-commerce Passion00:23 The Role of APIs and Data Feeds in E-commerce

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Learn how small businesses are using AI-powered content strategies to dominate search results and compete with industry giants. From three-hundred-percent ROI boosts to capturing substantial traffic, this episode reveals the automation secrets leveling the digital playing field. To read more, visit https://ampifire.com/blog/what-is-multicasting-the-future-of-content-repurposing-syndication/?utm_source=chatgpt.com AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/

When do ads build trust and when do they break it? That's the question at the center of this week's Media Roundtable: Industry Edition.Stew Redwine (Executive Creative Director, Oxford Road) is joined by Oxford Road experts Jillian Garner (Account Manager), Neal Lucey (EVP, Strategy & Product), and Kyle Jelinek (VP of Client Services) to break down what's actually driving performance in podcasting right now.From Podtrac's new multi-channel ranker to Podscribe's latest incrementality report, the team explores what matters beyond downloads. They debate long-form's staying power, the durability of history podcasts, and what happens if ChatGPT introduces ads. Let's dig in.“Seeing that history podcasts are as popular as they are, it's a good reminder that people aren't actually moving away from depth. They're just adding short form on top of it.- Jillian Garner (Account Manager, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most sellers start January with intensity, then fall off by week three. The reps who stick to a system are the ones who build pipeline.In the final part of the prospecting masterclass, Lindsey Boggs and Tom Slocum joined to show you how to build a repeatable multichannel prospecting workflow for January.You will learn how to blend email, calls, and LinkedIn into a 30 day rhythm that stands out in an AI heavy inbox and compounds touch after touch.This masterclass will help you create a structure you can stick to all month, so you do not just start strong, you finish strong, and you build pipeline that lasts beyond Q1.You'll Learn:A 30-day multichannel prospecting system with timing, order, and frequencyWhen to email, call, and use LinkedIn in JanuaryHow to avoid burnout and stay consistent with a repeatable workflowThe Speakers:Leslie Douglas, Lindsey Boggs and Tom SlocumIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong

In todays podcast show, I'm going to talk about why you (and your business) needs to be everywhere online. Being seen is vital for building relationships, and closing more sales. If you want a hand, book a strategy call - http://daniellatto.co.uk/workwithme

In this episode, host Josh interviews Steven Yates, CEO of Prime Guidance, about strategies for scaling e-commerce brands. Steve emphasizes optimizing Amazon listings and leveraging all available tools before expanding to other marketplaces like Walmart or eBay. He discusses the importance of having a direct-to-consumer website, maximizing Amazon advertising, and using analytics tools to track performance. Steve provides actionable advice on when and how to diversify sales channels, ensuring brands grow efficiently and profitably while building a strong foundation on Amazon first.Chapters:Introduction to Steven Yates and Prime Guidance (00:00:00)Josh introduces Steven Yates, his background, and expertise in retail management and e-commerce.When to Expand Beyond Amazon (00:00:48)Discussion on timing and considerations for expanding to other marketplaces like Walmart, eBay, Wayfair, and international markets.Sales Lift Estimates from Other Marketplaces (00:01:28)Steve provides rough estimates of sales lift from Walmart, eBay, and other channels compared to Amazon.Importance of Optimizing Amazon Before Expanding (00:01:39)Emphasis on being 80-90% optimized on Amazon before moving to other marketplaces.Choosing the Right Next Marketplace (00:03:32)Advice on analyzing where your customers are and not following a cookie-cutter approach to expansion.Launching a DTC E-commerce Website (00:04:04)Discussion on when and why to launch a direct-to-consumer website alongside Amazon.Benefits of Having a DTC Website (00:04:38)Steve explains the strategic advantages of having your own e-commerce site for brand building and customer retention.Capturing and Nurturing Website Visitors (00:05:46)Tactics for capturing emails and engaging visitors who land on your DTC website.Key Levers to Pull on Amazon (00:06:21)Josh asks for a list of actionable levers to increase sales and grow a brand on Amazon.Detailed Breakdown of Amazon Optimization Levers (00:06:33)Steve details optimization tactics: product pages, infographics, A+ content, pricing, assortment, advertising, and Amazon programs.Amazon Advertising and External Traffic Strategies (00:08:05)Discussion on types of Amazon ads, external traffic, and leveraging Amazon's Brand Referral Bonus.Utilizing Amazon Programs and Betas (00:09:11)Overview of Amazon programs like FBA Small and Lite, brand store, Amazon posts, and customer engagement emails.Order of Operations for Optimization and Traffic (00:10:31)Advice on optimizing for Amazon's algorithm and conversion before scaling advertising and traffic.Three Actionable Takeaways for Brands (00:11:21)Josh summarizes three key takeaways: maximize Amazon levers, focus on Amazon traffic, then expand to other channels.Tools for Tracking Amazon Metrics (00:13:40)Discussion on aggregating and analyzing Amazon data using third-party tools and Excel.Brand Analytics and Bonus Tool Recommendation (00:14:59)Steve recommends using Amazon Brand Analytics and nozzle.ai for tracking repeat purchases and customer lifetime value.Where to Learn More About Prime Guidance (00:16:21)Steve shares how listeners can contact or follow Prime Guidance for further help.Links and Mentions:Tools and Websites  Prime Guidance  Shopify WooCommerceAmazon Attribution Program  Amazon Posts  Helium 10Nozzle AI  Transcript:Josh 00:00:00  Today, I'm excited to introduce you to Steve Yates. He is the CEO and founder of Prime Guidance. Steve developed well-rounded expertise working for multi-billion dollar fortune 500 retailers such as Amazon, Dick's Sporting Goods and eBay enterprise prior to founding Prime guidance in all industry consulting. With 30 years experience in retail management and 23 years experience in e-commerce. Steve and his team provide companies with strategic advice and innovative solutions that are based on real life experience working for industry leading retailers. He helps companies grow faster, smarter and more profitably by providing advice, mentoring and coaching for today's busy executives. So welcome to the podcast, Steve.Steven 00:00:46  Thank you. Josh. Thanks for having me.Josh 00:00:48  One of the first questions I want to ask, just kind of selfishly for myself, because we're looking to expand onto different channels right now with our business. We've grown to eight figures just on Amazon alone. But we're we are looking to, you know, is it time to explore or double down more on Walmart eBay, Wayfair? Do we try to get into target? Do we go international right and start shipping stuff into Canada, Mexico, the UK, etc.? So my question to you here, Steve, is what kind of sales lift do you see from those different marketplaces? Right.Josh 00:01:28  Like what do you estimate as hey you go to Walmart it best case scenario, you're probably looking at a 10% lift eBay. Maybe it's a 2%, you know, so on and so forth.Steven 00:01:39  Yeah. So it's a very tricky question because I've seen it wildly different. So interesting. I had to if I had to, to put a rough assumption across a lot of different categories and product lines, I would say Walmart is the very next marketplace you're going to want to focus on outside of Amazon. And by the way, don't do it until you're what I like to say 80 to 90% optimized on Amazon. Don't spend your time on these smaller marketplaces, because that's oftentimes the shiny object that gets you in trouble when you're doing a whole bunch of different things, you're not doing any of them well. You've got to you've got to be really well positioned on Amazon. And when I say 80 to 90%, I don't mean of your total opportunity for growth. But if you've identified all these levers you need to pull on Amazon, you need to have a good storefront.Steven 00:02:26  You need to have A+ content. I need to have all of these different components pulled together. Do you feel good about how well optimized they are, and are they in place 80 to 90% of where they should be before you, you know, start migrating to another marketplace? Because if you don't, you're essentially lifting and shifting a catalog that's not optimized to another marketplace. And now all of your optimization efforts are going to be that much harder because you're doing full optimizations across a whole bunch of marketplaces. That's a that's always a risk. I would say Walmart is probably, in the number of 10 to 20% of the Amazon business, and eBay is probably the neighborhood of 10%, maybe 5 to 10% of the, of the Amazon business. but it really does differ quite a bit. I've seen some I've seen some people that actually sell more on Etsy than they do on Amazon because their product is sold out after on that website. I've seen people that do phenomenal on eBay, even though eBay is, you know, not not growing.Steven 00:03:32  It's. Yeah, it's it just so happens that their customers there and that's why I go goes back to, analyzing where your customers spend their time and money and make sure you're present there, do it in the right order. But ultimately make sure you're you're present there. And where you go next is not a cookie cutter answer just because everybody else goes to this next Walmart, you know, Walmart next or eBay after that or whatever, doesn't mean that's...

Sam Maxwell (Co-founder, Cold Life) joins us to share what he's learned during his journey from literally nothing, having to pressure wash, to building an eight-figure e-commerce business. After his Amazon businesses were failing, his photo booth brand was failing, and he was losing all his money, practically going to zero, and was addicted to Adderall, Sam channeled his desire to get off the prescription by turning to cold plunging and into a relentless drive to succeed. In this episode, Sam breaks down his rise in e-commerce, the transition from his photo booth business that he didn't have a passion for, to focusing all his efforts on the Cold Life, the high-ticket lessons he gained from his prior business, and why he believes the founder's content is the top-performing ad for his business. Join us to discover the strategies behind scaling an e-commerce brand, why having a quality product and customer experience matters, and how to turn massive failures and nearly going out of business into an eight-figure valuation. Chapters: 0:00 - Introduction & Sam's Rock Bottom 2:02 - The Birth of The Cold Life 6:30 - Partnering with Kyle & Creating the "Human-Sized Yeti Cup" 10:20 - The Chiller Crisis & Nearly Going Out of Business 14:10 - The Gary Brecka Partnership That Changed Everything 18:46 - Raising Capital & The Mark Wahlberg Investment 24:29 - Marketing Strategy: From Meta to Multi-Channel 32:00 - Why Founder Content Became Their Top-Performing Ad 38:19 - High-Ticket E-Commerce as an "Info Offer" 40:40 - Pivoting to Subscription Revenue & Building a Wellness Brand

Tune in to This Week in Radio Tech episode 779, “Next Generation Multichannel Audio with Larry Schindel.” Larry Schindel, Senior Product Manager for Linear Acoustic—part of Telos Alliance—brings decades of hands-on experience in multichannel television audio spanning live production, post, and transmission. In this episode, Larry clearly explains what Next Generation Audio (NGA) really means for broadcasters and content creators today. He breaks down the practical differences between traditional channel-based audio and modern object-based audio workflows. The conversation also dives into Serial ADM (S-ADM) and how it enables more flexible, immersive audio delivery. Larry wraps up with an entertaining and insightful story about “Take 5” that bridges audio engineering and the video production world. Show Notes:S-ADM: What It Is, Why It Matters For Next Generation TV Production by Larry SchindelSerial ADM Metadata and Next Generation Audio by Larry Schindel Guest:Larry Schindel - Sr. Product Manager at Linear Acoustic Host:Kirk Harnack, The Telos Alliance, Delta Radio, Star94.3, South Seas, & Akamai BroadcastingFollow TWiRT on Twitter and on Facebook - and see all the videos on YouTube.TWiRT is brought to you by:Broadcasters General Store, with outstanding service, saving, and support. Online at BGS.cc. Broadcast Bionics - making radio smarter with Bionic Studio, visual radio, and social media tools at Bionic.radio.Aiir, providing PlayoutONE radio automation, and other advanced solutions for audience engagement.Angry Audio and the new Rave analog audio mixing console. The new MaxxKonnect RMT416 Multi Tuner - 4 to 16 AM/FM/WB/HD web-connected tuners in 1 RU Subscribe to Audio:iTunesRSSStitcherTuneInSubscribe to Video:iTunesRSSYouTube

Tune in to This Week in Radio Tech episode 779, “Next Generation Multichannel Audio with Larry Schindel.” Larry Schindel, Senior Product Manager for Linear Acoustic—part of Telos Alliance—brings decades of hands-on experience in multichannel television audio spanning live production, post, and transmission. In this episode, Larry clearly explains what Next Generation Audio (NGA) really means for broadcasters and content creators today. He breaks down the practical differences between traditional channel-based audio and modern object-based audio workflows. The conversation also dives into Serial ADM (S-ADM) and how it enables more flexible, immersive audio delivery. Larry wraps up with an entertaining and insightful story about “Take 5” that bridges audio engineering and the video production world.

Multichannel marketing sounds complicated, but it might be the smartest move your home care agency can make in 2026. Go to https://ampicare.com for more information. Max Performance Group, Inc. City: Poughquag Address: 636 New York 216 Website: https://maxperformancegroup.com

The CPG Guys are joined in this episode by Wain Yu, GM/Director of Buy With Prime & Multi-Channel Fulfillment at Amazon.Follow Wain on LinkedIn at: https://www.linkedin.com/in/wainwrightyu/Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/Follow Buy with Prime online at: https://buywithprime.amazon.com/Wain answered these questions:There are several new partners whose orders now that sellers have a choice for pick, pack and ship with Amazon. Tell our audience who they are and why this is ground breaking indeed! What does this new expansion mean for Amazon sellers and the growth of their small businesses?Can you share what your goals are as GM for Amazon MCF & Buy with Prime?How does Amazon view the role of fulfillment and seamless checkout experiences (via Buy with Prime) in the overall customer journey and in building brand trust?What are the top priorities for Amazon in enhancing MCF and Buy with Prime over the next 12-24 months? For a CPG brand considering Multi-Channel and Buy with Prime, what are the most compelling benefits (conversion, retention, logistics savings, etc.) — and what are the trade-offs? How does Multi-Channel Fulfillment and other Amazon logistic services help support sellers?What are the benefits Amazon sellers get from using Multi-Channel Fulfillment?What criteria or operational readiness should brands evaluate to ensure they get the most out of MCF & Buy with Prime?Fast, free delivery promises often increase consumer expectations. How does Amazon ensure reliability and consistency for brands using Buy with Prime across different geographies / fulfillment networks?What makes Amazon's third party logistics an unique industry offering? What data & analytics can brands access when using Buy with Prime & MCF?How do you see technology (e.g. AI, predictive logistics, demand sensing) playing a role in improving fulfillment speed, reducing waste/costs, or improving the customer experience?How do you see the landscape evolving for fulfillment / checkout services — from other marketplaces, startup 3PLs, or tech companies trying to replicate Buy with Prime's value? Looking ahead, how might consumer expectations shift (faster delivery windows, more flexible returns, sustainability) and how will Amazon's fulfillment/checkout offerings need to adjust?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Think December is dead for sales? Think again. While most sellers slow down, decision-makers are planning budgets, reviewing tools, and setting priorities for the new year.We shared creative strategies to turn the end of the year into a launchpad for a strong January. See practical plays for email, phone, LinkedIn, gifting, and even leveraging end-of-year events to get meetings on the calendar.We covered messaging that captures attention, frameworks for timely campaigns, and techniques to maintain momentum when your pipeline feels frozen.We also shared how to lean into budget resets, reflection prompts, and Q1 planning to drive early wins to set yourself up for January success, and start the new year ahead of your competition.You'll Learn:Creative end-of-year strategies to earn meetings and set up Q1How to combine channels like email, phone, LinkedIn, and gifting for maximum impactCampaign frameworks and messaging that leverage timing, budgets, and prioritiesThe Speakers:James Buckley and Shannon GreggIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong

Your marketing budget is vanishing across multiple channels while sales stay flat. The culprit? Preventable mistakes like targeting the wrong platforms, sending conflicting messages, ignoring mobile users, and poor channel coordination silently drain thousands monthly.Learn more: https://www.bb3advertising.com/ BB3 City: London Address: 10 York Rd Website: https://www.bb3advertising.com/ Email: Hello@bb3advertising.com

In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with search industry veteran Colin Jeavons to unpack one of the most significant shifts in digital commerce since Google's CPC revolution. With 25% of global search queries now bypassing Google in favour of AI-powered answer engines, affiliate managers and publishers face a crossroads: adapt to emerging channels or risk becoming obsolete. Colin, whose career spans from the Yellow Pages era through to building semantic search technology for defence and intelligence, brings rare historical perspective on what's actually changing—and what isn't. This episode is essential listening for affiliate managers questioning their channel strategy, publishers wondering if SEO is dead, and any e-commerce brand trying to understand where consumer discovery is headed.Talking points include:From Yellow Pages to Answer Engines: How search has evolved from browser distribution monopolies to AI-driven discovery, and why Google's 2002 business model is facing its BlackBerry moment.The 75/25 Rule: Why traditional search still commands three-quarters of queries despite rapid AI adoption, and how to balance legacy channels with emerging opportunities.Beyond Traditional Affiliates: How CPA models are expanding into apps, creators, influencers, and AI search—creating entirely new verticals for performance marketing.Listen to find out more about: How browser distribution, not search quality, created Google's monopoly—and why that same moat is now crumbling.The specific verticals where CPA commerce is experiencing explosive growth: apps, creators, influencers, and AI search.The "fail fast" philosophy that's kept Colin relevant through 25 years of continuous technological disruption.Key segments of this podcast and where you can tune in to go direct: [11:45] The case for not abandoning traditional search.[13:57] The 10-month revolution: how AI answer engines captured 25% of search volume at unprecedented speed.[29:13] Colin's advice for publishers and affiliate managers: always ask for help and don't fear failure.Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Never miss out on FREE insights and training! Subscribe to our weekly newsletter.Send me a text with your questions

In this episode, John and Josh unpack how today's fragmented media landscape challenges marketers to rethink placement, message, and value. From the simplicity of the three-channel era to the complexity of connected TV and streaming, they explore what's changed in advertising—and what hasn't. The hosts discuss why timeless strategy still outperforms trendy tactics, and how […] The post Episode 197 | Staying Strategic in a Multi-Channel Era appeared first on Marketing Money Podcast.

Are you struggling to get responses from prospects despite trying multiple outreach methods? Multi-channel cold outreach can feel overwhelming if you don't know how to combine email, LinkedIn, cold calling, and other channels effectively.Listen as we break down how to craft campaigns that engage prospects across multiple channels without feeling spammy or repetitive.Learn how to choose the right channels, structure sequences that keep prospects engaged, and personalize messages to resonate with each contact.Walk away with actionable strategies to boost response rates, increase visibility, and turn your outreach into a results-driven engine.You'll Learn:How to plan and execute a multi-channel outreach strategy that drives responsesWays to personalize messaging and sequence touches to engage prospects effectivelyTools, CRM integrations, and analytics to scale and optimize campaignsThe Speakers:Will Aitken, Leslie Douglas, Jed Mahrle and James BuckleyIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube Channel

Summary   In this episode of the Fearless Sellers podcast, host Joie Roberts speaks with Wain Yu, the general manager of Amazon Multi-Channel Fulfillment (MCF), about the latest updates and strategies for sellers. They discuss the importance of diversifying sales channels, the benefits of using Amazon MCF, and how it can simplify fulfillment processes. Wain shares insights on managing inventory, the impact of fulfillment on revenue, and strategies for the upcoming holiday season. The conversation highlights the evolving landscape of e-commerce and the necessity for brands to adapt to meet shopper expectations.   Takeaways   Amazon MCF is now integrated with Shopify and Walmart. Multi-channel selling has become essential for brands. Keeping inventory in a single pool enhances agility. MCF can significantly reduce out of stock rates. Fast Badges can help extend holiday selling periods. Big and small brands are adopting similar strategies. Shoppers expect fast and reliable delivery. Fulfillment excellence is linked to revenue growth. Brands can leverage Amazon's fulfillment capabilities. Innovation in selling requires courage and adaptability.  

Here is an undeniable truth: The No. 1 reason for failure in sales is an empty pipeline, and the No. 1 reason you have an empty pipeline is that you are not doing enough prospecting. In sales, everything rests on putting qualified opportunities in your pipeline. Prospecting is the beginning and the end, alpha and omega. If you don't prospect, you will fail. That is a guaranteed truth. Each and every sales day, you must connect with prospects, engage them in meaningful conversations, and convert them into pipeline opportunities.  It's a Noisy World The problem is that we live in a noisy world in which those same prospects are being inundated with prospecting messages from dozens of other salespeople who are also attempting to get their attention.  So, if you don't stand out, you lose.  But I doubt I'm telling you anything that you don't already know. It's freaking hard to get attention when prospecting, and it's not getting easier. There are days when it feels like you could be jumping up and down in front of your prospect in a pink bunny suit while throwing hundred-dollar bills in the air, and they'd still ignore you.  The Sledgehammer Approach Is Dead One of the key reasons so many salespeople fail to break through is that their entire prospecting strategy is pounding away at prospects through a single communication channel—typically a series of automated emails sent through a sales engagement platform like Outreach or SalesLoft.  Sadly, this sledgehammer approach just doesn't work anymore. Recent data reveals that salespeople are sending as many as eight times more emails today than they did five years ago and getting just a tenth of the results.  A big reason prospects are tuning out is that AI-powered sales automation tools have scaled email prospecting activity to an extraordinary level.  In the past, writing a prospecting email involved strategic thought and taking time to craft a message that was unique to each prospect. It was a slow process, which meant salespeople sent fewer but better prospecting emails. Today, AI engines can pump out hundreds of cold email variations in seconds with shallow, and often cringeworthy, personalization that, more often than not, turns prospects off. And as AI-generated prospecting emails flood inboxes, the sheer volume of this outreach has eroded any impact from the improved efficiency.  Constant exposure to this irrelevant, repetitive AI-generated crap has left business executives exasperated. They are overwhelmed and have tuned out, turned off, and are ignoring all prospecting messages—good or bad, human or AI-generated. Break Through the Noise Most sales professionals today are desperate to find new techniques to help them break through the noise and get attention when prospecting so that they can engage in more meaningful conversations.  Most salespeople want a bigger, stronger pipeline filled with qualified opportunities. Yet many overlook one of the most powerful prospecting tools right at their fingertips: LinkedIn. Why LinkedIn, Why Now It can be argued that the moment the sales profession changed forever and the door opened to modern selling as we know it was when Alexander Graham Bell said on the very first telephone call, “Mr. Watson, come here, I want to see you.” The telephone's impact on the sales profession was profound and lasting. Then, as now, the phone remains the most efficient and effective means for conducting real-time, synchronous human-to-human conversations with prospects. Bell made his call to Mr. Watson 150 years ago. Since then, only a handful of pivotal technologies have advanced the sales profession with such impact: The automobile gave sellers the freedom to cover wider regional territories more efficiently. Air travel literally gave sales professionals wings, expanding their reach nationally and globally. The internet put unimaginable data at the fingertips of both sales professionals and buyers. Smartphones put powerful computers in our pockets and made communication ubiquitous. Video calling shrunk the globe and accelerated sales cycles. CRM (we still hate it) made it possible to efficiently capture, organize, and access data. Artificial intelligence is transforming the way we develop insight from this data—revolutionizing targeting, prospecting, communication, deal strategy, and forecasting. But, of all these advances, none has had a more dramatic impact on the sales profession and your ability to connect with almost anybody, anywhere, at any time than LinkedIn. LinkedIn is a Vibrant Sales Ecosystem LinkedIn is a vibrant ecosystem where a billion business professionals are linked together. It's a prospecting and sales Swiss Army knife with dozens of tools and applications for a variety of purposes: Prospecting Networking Research, qualifying, and list building Multi-threading and stakeholder mapping Pre-call planning Discovery Communicating Building familiarity and personal branding Projecting thought leadership and authority What makes LinkedIn truly unique is that this giant database and sales ecosystem is constantly self-updating. This means that the data and contacts are never stale. It is the only sales data center where you are always working with the most current information about prospects and their companies, which makes it an excellent list-building tool. It gets even more powerful when you combine LinkedIn with AI and data platforms like ZoomInfo.  This matters because when prospecting, the better your list, the better your outcomes. When you consider that the very essence of selling is connecting with people, building relationships, and solving problems, it's easy to understand why LinkedIn is the most important technological advancement in the history of the sales profession. A Prospecting Swiss Army Knife To break through the noise and earn attention, you need to ditch the sledgehammer and pick up a multi-function Swiss Army Knife.  Multichannel prospecting sequences that leverage LinkedIn are that Swiss Army Knife.  Sequences diversify your outbound strategies with a multi-channel, multi-touch, interwoven-message strategy that helps you stand out. And LinkedIn amplifies the impact of these sequences.  A multichannel sequence gives you the opportunity to meet prospects where they are and how they prefer to communicate. It also allows you to experiment with multiple iterations and formats of your message to hone in on the one message that pulls your prospect in.  LinkedIn, when combined with AI and traditional communication channels like the phone and email, can give you almost superhuman prospecting powers. Superhuman Prospecting Powers Sales professionals who harness LinkedIn in their Fanatical Prospecting sequences can transform their prospecting strategy and explode their pipeline with high-quality opportunities by generating more leads, opening more doors, and engaging in more meaningful conversations. To be sure, LinkedIn is not a prospecting panacea. It will not provide an endless stream of inbound leads with little effort. It requires hard work and time investment, and it must be combined with other communication channels to be effective.  LinkedIn is, however, a key component of a complete prospecting system. From list building and direct outreach to lead generation and long-term cultivation of future opportunities, LinkedIn's panorama of features can be a crazy powerful weapon in your prospecting arsenal.  This is why I want you to stop today and consider how you are using LinkedIn. Do you feel like you are getting everything out of LinkedIn that you should be? Are you scheduling consistent LinkedIn blocks on your calendar, or are you erratic with your efforts?  Take some time this week to consider new possibilities for how to make LinkedIn work better for you and recommit to making LinkedIn a core part of your fanatical prospecting routine.  The LinkedIn Edge: The “Fill Up the Pipeline” LinkedIn Book In my new book, The LinkedIn Edge, I give you a comprehensive prospecting playbook. You'll gain tools, tactics, and techniques for building a robust pipeline with both fast and long-game strategies for landing big, lucrative deals and dream accounts. Prospecting on LinkedIn can feel utterly overwhelming, so I'm going to teach you: How and where to get started. How to build better prospecting lists and find who and what you are looking for. Develop effective prospecting messaging for InMail and LinkedIn Direct Messages.   How to communicate on LinkedIn and conduct more effective prospecting conversations. How to get found and generate inbound leads. How to generate referrals and warm introductions. How to differentiate, build trust, and stand out in a world that wants to commoditize you. My mission is to teach you exactly how to enhance, elevate, and accelerate your prospecting efforts by blending LinkedIn seamlessly into your sales toolkit. Don't wait, go get my new book: The LinkedIn Edge. And here's a bonus: Once you purchase The LinkedIn Edge, you'll get access to a comprehensive LinkedIn Course (a $50 value) with 10 videos and a reading & reflection guide. Just purchase the book, and then take your receipt to salesgravy.com/edge to redeem your free course.  And never forget, when it's time to go home, always stop and make one more call.

AI might dominate the conversation right now, but the truth is this: effective outbound still comes down to fundamentals, creativity, and human connection.Anthony Natoli shared how to build multi-channel outreach sequences that cut through the noise without relying on AI. You'll see how to combine email, LinkedIn, phone, and more into a repeatable playbook that creates real conversations instead of burnout.We also broke down how to adjust your messaging by channel, keep follow-ups fresh, and use persistence as a relationship-building tool rather than a spam tactic.Whether you're an SDR, AE, or sales leader, this show will help you refresh your outbound strategy with approaches that resonate today.You'll Learn:How to structure multi-channel sequences that balance consistency, timing, and creativityMessaging techniques that fit each channel and feel human, not roboticFollow-up strategies that build relationships and drive responses over timeThe Speakers: Will Aitken and Anthony NatoliIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo

On this week's episode of the Brand Shorthand podcast, Mark is joined by the Executive Director of Client Services and Media at Innis Maggiore, Tony Bell. Tune in to learn all about multi-channel marketing including what it is, some of its advantages, some of the biggest mistakes businesses make with multi-channel marketing, the strategy behind choosing which channels are right for a client, and the key steps that go into implementing a multi-channel marketing campaign.Join Mark and Tony for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

In this episode, we explore why many e-commerce brands struggle with tracking their finances and what they can do to fix it. We are joined by Barbara Malisz-Talha, Product Manager at Synder, who shares how her company helps businesses turn messy, complex financial workflows into clean, intuitive automation. She explains the risks of "flying blind" with your numbers and how automation, AI, and proper data management can provide a clear, accurate picture of your business's financial health.Topics discussed in this episode:  How to avoid driving blind with your business's numbers. Why multi-channel selling complicates financial tracking. What messy data does to your financial statements. How to handle multiple payment processors. Why automation is key to accurate bookkeeping. What to do when reconciling different data sources. How to onboard and clean up your finances. Why a cash settlement is not the same as revenue. What AI brings to the world of financial tracking. How to use financial data to optimize your business. Links & Resources Website: https://synder.comShopify App Store: https://apps.shopify.com/synderLinkedIn: https://www.linkedin.com/company/synder/posts/?feedView=allFacebook: https://www.facebook.com/SynderHQ/ Get access to more free resources by visiting the show notes at https://tinyurl.com/c3cjjdb5Support the showMORE RESOURCES Get Free Insights: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

In this episode, we explore Amazon's multi-channel fulfillment service and how it helps Shopify merchants use their existing Amazon inventory to ship orders from multiple sales channels. Cara Hefty from ByteStand explains how this automated system works, covering everything from inventory management to shipping rules, social commerce integration, and cost-effective fulfillment strategies that can boost both your Shopify sales and Amazon rankings. Topics discussed in this episode:  What is Amazon MCF. Why MCF simplifies fulfillment for Shopify sellers. How automation boosts multi-channel efficiency. What makes ByteStand ideal for Shopify-Amazon sync. Why virtual bundles help boost order value. How shipping rules cut fulfillment costs. Why order delay features prevent fulfillment issues. How auto-tracking improves customer experience. Why social commerce is key for growth. How ByteStand makes onboarding fast and easy. What makes ByteStand's pricing clear and fair. Links & Resources Website: https://bytestand.com/ Shopify App Store: https://apps.shopify.com/fba-shipping Facebook: https://www.facebook.com/bytestand Get access to more free resources by visiting the show notes athttps://tinyurl.com/4k8twsmmMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

If you're only showing up in one place, you're not showing up at all, which is why top sales reps are making multi-channel prospecting a priority and leveraging LinkedIn to get ahead.  "The reality of buying and selling is that everyone has different preferences, and as a salesperson, we need to use as many tools as possible. If you are only making calls or sending emails, you're missing [prospects] that don't answer calls or reply to emails," says Daniel Disney, one of the world's leading social selling experts and founder of The Daily Sales. In today's sales landscape, understanding and navigating the "Prospecting Maze" is no longer optional—it's essential. The Prospecting Maze: Why Single-Channel Fails The modern buyer isn't linear. They don't follow a step-by-step funnel. Instead, they're zig-zagging across digital touchpoints: social feeds, emails, websites, calls, review sites, podcasts, webinars, and peer referrals. A prospect might first see your company mentioned in a LinkedIn comment, hear about you from a colleague, get a cold call later that week, and convert after reading third-party reviews.  This is where multi-channel outreach gives you a powerful edge. And in the world of B2B, LinkedIn often becomes your competitive advantage. Why Using LinkedIn in Your Multi-Channel Prospecting Works Among your core outreach tools—phone, email, social—LinkedIn stands out. It doesn't replace cold calling. It reinforces it. Used strategically, it extends your credibility, warms up cold conversations, and drives responses other channels can't. Here's what makes LinkedIn a powerhouse in your multi-channel approach: Professional Credibility: A strong LinkedIn presence builds instant trust. Prospects see who you are, what you've done, and how you show up in your industry. Deep Prospect Insights: LinkedIn offers unmatched visibility into a buyer's job history, interests, content, and network. That context powers personalization that cuts through the noise. Soft-Touch Engagement: You don't have to push. LinkedIn allows you to comment, share, and message in a way that builds rapport, without asking for time or commitment right away. Message Amplification: Your posts and interactions can reach 2nd- and 3rd-degree connections. That passive visibility compounds your prospecting efforts. The LINK Framework: Your Multi-Channel Prospecting System You don't need to spend hours scrolling LinkedIn. In fact, you can see results in just 15 focused minutes a day — if you have a plan. That's where the LINK Framework comes in. It's a repeatable system for integrating LinkedIn with your outreach strategy and making every touchpoint count. L – Leverage LinkedIn for Insight Your first call sets the tone. Before you pick up the phone, use LinkedIn to gather quick intelligence such as your prospect's role, recent posts, company news, and shared connections. Example Cold Call Opener: “Hi [Prospect Name], this is [Your Name] with [Your Company]. I'm calling because I saw [Your Company] recently [published an article on X / celebrated a milestone / hired new talent], and it made me think about how other leaders in [their industry] are grappling with [specific problem that your solution solves].” I – Integrate Channels with Purpose Don't silo your outreach. Each touch should build on the last, referencing LinkedIn in your emails, following up calls with connections, and weaving consistent messaging across every interaction. Example Touch Pattern: Touch 1: Phone call + voicemail Touch 2: Immediately after your call, send a LinkedIn connection request Touch 3: Email referencing LinkedIn or voicemail Touch 4: Comment on their recent post or share a relevant industry article Touch 5: Second phone call Touch 6: LinkedIn message with relevant insight or asset N – Nurture Through Engagement Your prospects see who shows up. Stay in their world by regularly interacting with their content.

If you're only showing up in one place, you're not showing up at all, which is why top sales reps are making multi-channel prospecting a priority and leveraging LinkedIn to get ahead.  "The reality of buying and selling is that everyone has different preferences, and as a salesperson, we need to use as many tools as possible. If you are only making calls or sending emails, you're missing [prospects] that don't answer calls or reply to emails," says Daniel Disney, one of the world's leading social selling experts and founder of The Daily Sales. In today's sales landscape, understanding and navigating the "Prospecting Maze" is no longer optional—it's essential. The Prospecting Maze: Why Single-Channel Fails The modern buyer isn't linear. They don't follow a step-by-step funnel. Instead, they're zig-zagging across digital touchpoints: social feeds, emails, websites, calls, review sites, podcasts, webinars, and peer referrals. A prospect might first see your company mentioned in a LinkedIn comment, hear about you from a colleague, get a cold call later that week, and convert after reading third-party reviews.  This is where multi-channel outreach gives you a powerful edge. And in the world of B2B, LinkedIn often becomes your competitive advantage. Why Using LinkedIn in Your Multi-Channel Prospecting Works Among your core outreach tools—phone, email, social—LinkedIn stands out. It doesn't replace cold calling. It reinforces it. Used strategically, it extends your credibility, warms up cold conversations, and drives responses other channels can't. Here's what makes LinkedIn a powerhouse in your multi-channel approach: Professional Credibility: A strong LinkedIn presence builds instant trust. Prospects see who you are, what you've done, and how you show up in your industry. Deep Prospect Insights: LinkedIn offers unmatched visibility into a buyer's job history, interests, content, and network. That context powers personalization that cuts through the noise. Soft-Touch Engagement: You don't have to push. LinkedIn allows you to comment, share, and message in a way that builds rapport, without asking for time or commitment right away. Message Amplification: Your posts and interactions can reach 2nd- and 3rd-degree connections. That passive visibility compounds your prospecting efforts. The LINK Framework: Your Multi-Channel Prospecting System You don't need to spend hours scrolling LinkedIn. In fact, you can see results in just 15 focused minutes a day — if you have a plan. That's where the LINK Framework comes in. It's a repeatable system for integrating LinkedIn with your outreach strategy and making every touchpoint count. L – Leverage LinkedIn for Insight Your first call sets the tone. Before you pick up the phone, use LinkedIn to gather quick intelligence such as your prospect's role, recent posts, company news, and shared connections. Example Cold Call Opener:“Hi [Prospect Name], this is [Your Name] with [Your Company]. I'm calling because I saw [Your Company] recently [published an article on X / celebrated a milestone / hired new talent], and it made me think about how other leaders in [their industry] are grappling with [specific problem that your solution solves].” I – Integrate Channels with Purpose Don't silo your outreach. Each touch should build on the last, referencing LinkedIn in your emails, following up calls with connections, and weaving consistent messaging across every interaction. Example Touch Pattern: Touch 1: Phone call + voicemail Touch 2: Immediately after your call, send a LinkedIn connection request Touch 3: Email referencing LinkedIn or voicemail Touch 4: Comment on their recent post or share a relevant industry article Touch 5: Second phone call Touch 6: LinkedIn message with relevant insight or asset N – Nurture Through Engagement Your prospects see who shows up. Stay in their world by regularly interacting with their content. These light-touch engagements—liking, commenting, sharing insights—build rapport without adding pressure. Tip: Set a recurring 10-minute calendar block to engage with your top 10 prospects on LinkedIn. K – Keep Track and Optimize Use your CRM to track every interaction—calls, messages, connection requests, replies. Patterns will emerge. You'll spot which combinations generate conversations and which fall flat. Test Everything: Does your sequence perform better when you start with a call and follow with LinkedIn? Or when you comment on a post first, then email? Track it. Adjust. Repeat. Multi-Channel Prospecting Success Story A cybersecurity rep at a mid-sized B2B firm had been struggling to break through to CISOs. Cold emails were getting buried. So she shifted her approach: Started with a cold call, referencing a recent industry breach. Sent a LinkedIn connection request after leaving a voicemail. Followed up with a short voice note and a message on LinkedIn linking to a third-party security report. Closed with a personalized email linking her solution to specific compliance gaps on their roadmap. In three weeks, she landed meetings with five accounts that had gone dark for months. The difference? Each channel reinforced the others.  Social Selling Isn't the Future—It's the Now You're not just cold calling. You're not just emailing. You're not just commenting on LinkedIn. You're doing all of it—strategically and consistently. The goal isn't to become a social media expert. It's to use LinkedIn as efficiently as you use your phone or CRM. Block 15 minutes on your calendar today. Use it to research, connect, and engage with high-value prospects. In 30 days, you won't just have more conversations—you'll have a sustainable system that shortens your sales cycle, fills your pipeline, and opens doors your competitors can't. If you want to unlock LinkedIn's true selling power and learn the real-world strategy that led to a million-dollar deal, then check out this micro-course from Daniel Disney.

It's frustrating to put energy into campaigns that just don't land, especially when everyone seems to be shouting louder than the next brand. You try all the formulas, follow the trends, and still feel like you're missing something. There's a difference between being seen and being understood, and most marketing misses that. Real connection isn't flashy—it's honest, clear, and built on actually knowing who you're talking to. Katie Gray, founder of Kinetic Marketing Communications, shares how smart strategy—not just flashy campaigns—drives business growth. She breaks down common marketing mistakes like chasing trends without a plan or failing to align messaging with business goals. Her firm connects expert talent with companies needing focused solutions, not one-size-fits-all approaches. She emphasizes that effective marketing starts with clarity, collaboration, and the right people. Her insights cut through the noise and get to what actually moves the needle. Stay tuned! Resources: Marketing that moves | Kinetic Marketing Communications Kinetic Marketing Communications, LLC Connect with Katie Gray on LinkedIn

In episode 705, Megan chats to Yasmin Henley about how to build a sustainable, multichannel food blogging brand without losing your spark or your sanity. Yasmin is the recipe developer and content creator behind By The Forkful, sharing delicious vegetarian recipes that are easy to put together and meals the whole family can enjoy. In this episode, you'll learn how Yasmin grew her blog into a full-time business by showing up consistently across platforms in a way that works for her life, energy, and values. Key points discussed include: - Leverage multiple platforms strategically: Yasmin shares how focusing on SEO first, then adding TikTok and Instagram, helped her create a steady traffic flow that doesn't rely on one source. - Batching is your best friend: Creating and editing multiple recipes and videos at once maximizes productivity and helps avoid creative fatigue. - Keep systems simple and repeatable: Yasmin walks through her exact workflow—from keyword research to publishing and promotion—that keeps her content consistent across platforms. - You don't need to show your face on video: If video content feels intimidating, start by focusing on food-centered footage and using voiceovers to build connection. - Data doesn't lie—go back and look: Yasmin emphasizes reviewing past content monthly to see what worked and reusing or updating it to boost performance. - Social media can revive your blog: A viral TikTok video helped Yasmin bounce back from being removed from an ad network and reignited her blog traffic. - Let your mindset fuel your momentum: Reminding herself to do things her future self will thank her for helped Yasmin push through slow early growth periods. - Start small and grow from there: You don't have to be on every platform right away—try one new thing at a time and build from what works. Connect with Yasmin Henley Website | Instagram

On this week's show our listeners have provided the topics. We discuss a $30 hack to improve your TV as well as a new OLED technology that may turn your screen into a multi channel speaker. Plus we read your emails and take a look at the week's news. News: ‘Stranger Things' Season 5 Gets Three-Part Release, Series Finale Set for New Year's Eve 66% see YouTube as destination for long-form movies, TV shows Scorsese Doesn't Go To Cinemas Anymore $30 Dollar Hack to Improve Your TV One of our listeners, Scott, sent us a link to an article suggesting that a $30 LED strip can significantly enhance your TV viewing experience. The full article is titled I stuck this $30 LED strip on the back of my TV. My eyes thank me daily. We'll summarize here but check out the article for more detail.  The author of the PCWorld article shares his positive experience with a $30 USB-powered LED strip, initially inspired by the concept of bias lighting to reduce eye strain by counterbalancing a TV's bright display. After research, the budget-friendly strip proved easy to install, powered directly by the TV, and automatically synced with the device's on/off function. Installation was simple, involving a clean surface and careful placement of the adhesive-backed strip along the TV's rear edges, cut to fit for even light distribution. The soft, ambient glow reduced eye fatigue, enhanced contrast and color vibrancy, and made dark scenes in movies and games more enjoyable, proving a cost-effective alternative to pricier lighting systems, and a recommended upgrade for better comfort and visual quality. Turn Your OLED Screen Into a Multi Channel Speaker And another listener, Bob, sent us an article about a technology being developed that could lead to the world's first Pixel-Based Local Sound OLED (PLS-OLED) display. It would allow each pixel to emit different sounds simultaneously, effectively turning the display into a multichannel speaker array. This breakthrough was successfully demonstrated on a 13-inch OLED panel, similar to those used in laptops and tablets. The technology could potentially revolutionize applications in devices like smartphones, tablets, laptops and possibly televisions by combining visual and audio functions in a single, ultra-thin panel. The study was published in Advanced Science in 2025. This is our take on how this technology can be used to enhance a home theater system for some users: Integrated Audio-Visual Experience: Fewer Speakers: With PLS-OLED, the audio comes directly from the screen, eliminating the need for external speakers and creating a cleaner, more streamlined setup. Immersive Sound: Since each pixel can emit distinct sounds, the technology enables precise, localized audio output. This means sound can appear to come directly from the action on screen.  A character's voice would originate from their mouth or an explosion sounding like it's bursting from the exact spot on the display—enhancing the realism of the home theater experience. Multichannel Audio Without Additional Hardware: Surround Sound Simulation: The multichannel capability of PLS-OLED can mimic surround sound to some degree by directing different audio channels through various parts of the screen. However, we don't see this replacing a good 7.1 setup, rather it would enhance the audio.  Enhanced Aesthetics and Space Efficiency: Reduced Equipment: By integrating high-quality audio into the display, you eliminate the need for a separate audio receiver, subwoofers, and multiple speakers, saving space and reducing setup complexity.   Potential for Advanced Applications: Personalized Audio Zones: In a home theater shared by multiple viewers, the pixel-based sound could theoretically create localized audio zones, allowing different people to hear optimized sound based on their seating position, though this might require further development or additional hardware like head-tracking. Possibly delivering a more accurate 3D audio experience directly from the screen. Practical Considerations: Installation Ease: Unlike traditional systems that demand careful speaker placement and calibration, PLS-OLED simplifies setup—just mount the display and connect it to your media source. This is ideal for users who want a plug-and-play home theater solution. Limitations and Next Steps: Sound Power: The article doesn't specify the volume or frequency range of the audio output. Most of us want deep bass and loud, clear sound, so in reality you would still want a subwoofer for a fuller sound. Conclusion: The Pixel-Based Local Sound OLED technology could revolutionize simple home theaters by combining high-quality visuals and multichannel audio in one device, delivering a more immersive, space-efficient, and aesthetically pleasing experience. It's particularly promising for compact setups or users seeking simplicity without sacrificing sound quality.